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In this episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames shares a heartfelt message for entrepreneurs, creators, and marketers who feel stuck or behind in their business journey.
Discover how divine timing, patience, and preparation are key to long-term success and sustainable visibility online. Michelle opens up about being fired, rebuilding from scratch, and learning that every delay is direction.

If you’ve been asking, “When will it be my turn?”—this episode will remind you that your growth is already in motion. You’ll walk away with three mindset shifts to trust your current season and practical steps to align your strategy with purpose.

👉🏽 Listen now to reignite your faith, rebuild your focus, and step into your next level of visibility.

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Key Takeaways1. You’re not behind—you’re being refined for what’s next. 2. Preparation creates alignment; build systems now for what you’re praying for. 3. Gratitude and focus multiply growth even in slow seasons. 4. Divine timing and strategy go hand in hand—your consistency is the seed.

Resources & Mentions 🎧 Social Media Decoded Podcast – Follow on Apple Podcasts | Spotify * 🌐 Join the Elevate & Empower Collective* waitlist → https://stan.store/michellelthames * 💌 Connect with Michelle on Instagram @michellelthames

If this episode spoke to you, share it with a friend who needs the reminder that divine timing is still working for them. Then join the Elevate & Empower Collective for the strategy and sisterhood to help you grow in alignment.

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In this inspiring episode, host Michelle Thames sits down with Kris Christian, founder of Chicago French Press — a woman-owned coffee brand that’s revolutionizing the way we sip, connect, and give back. Kris shares how she went from Wall Street to launching a coffee company that fuels communities, supports scholarships, and empowers the next generation of entrepreneurs.

As the official coffee sponsor of Elevate & Empower Live, Chicago French Press is brewing more than great coffee — it’s creating space for women to connect, collaborate, and rise together.

If you love coffee, community, and stories of resilience and innovation, this one’s for you.

In this episode, you’ll learn:

• How Kris pivoted from Wall Street to launching a purpose-driven coffee brand
• The mission behind Chicago French Press’ Grinding for a Cause initiative
• The power of visibility, faith, and community in growing a brand
• Why supporting local, women-owned businesses matters now more than ever

How Chicago French Press is fueling Elevate & Empower Live attendees

Connect with Kris & Chicago French Press:
🌐 chicagofrenchpress.com
📱 Instagram: @chicagofrenchpress
👩🏽‍💻 Follow Kris: @krisdchristian

Connect with Michelle Thames:
🎧 Listen to more episodes at https://bleav.com/shows/social-media-decoded/
📸 Instagram: @michellelthames

Chicago French Press, Kris Christian, women entrepreneurs, coffee brand, Elevate and Empower Live, Michelle Thames, community building, women in business, visibility, Black women founders, social media decoded, local coffee Chicago, entrepreneurship inspiration

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LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands.

What You’ll Learn: Why LeBron’s latest Hennessy campaign is a case study in strategic storytelling * How to own your narrative instead of letting others tell your story * The importance of brand alignment when partnering with other companies or creators * How to use timing and anticipation* to build buzz around your launches * What LeBron’s three-step “visibility playbook” can teach every entrepreneur

Key Takeaways: Control your story. You are the narrator of your brand — not social media, not the algorithm. * Align with legacy. Choose collaborations that reflect your values and elevate your visibility. * Master the moment.* The right timing can turn an announcement into a movement.

Listen Now If You’re:* A multi-passionate entrepreneur ready to be seen and paid * A marketer or creator who loves dissecting great campaigns * A business owner learning how to build anticipation before a big launch

Connect with Michelle:Follow Michelle on Instagram → @michellelthames
Join the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge

LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips

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After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income.

This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands.

Michelle breaks down what works, what doesn’t, and how to shift from “event burnout” to strategic brand building.

In This Episode, You’ll Learn:* Why connection is the most powerful marketing strategy for women in business * How to use small events to build a big brand (even if you’re just starting) * The systems Michelle uses to plan, fill, and repurpose every live experience * How events became her secret weapon for building authority and new income streams * What she’d do differently if she were starting over today

Featured FreebieGrab Michelle’s Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG!

Download the Free Kit Here

“People don’t show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.”

Next StepsReady to create your own visibility plan or host your next profitable event?

Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth.

Book Your Strategy Call

Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

🎟️ Get Your Ticket

Connect with Michelle* Instagram: @michellelthames * Listen to more episodes of Social Media Decoded wherever you get your podcasts

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In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on her recent experience at Bloom & Grow Live in Nashville. Forget the picture-perfect Instagram moments—Michelle gets real about the messy truth of entrepreneurship, the guilt of working hard, and why getting “in the room” with other women entrepreneurs is non-negotiable for growth.

Michelle shares her top 3 lessons from Bloom & Grow Live:

• Why community matters more than hustle.
• How clarity comes from connection (sometimes the best ideas come over tacos, not slides).
• Why investing in yourself is the ultimate power move if you want others to invest in you.

She also gives practical tips you can use right now to grow your business: committing to one room this quarter, connecting with at least three new people, and taking messy action instead of waiting for the perfect plan.

Finally, Michelle invites you to join her in person at Elevate & Empower LIVE on November 1, 2025 in Chicago—a powerful one-day event for women entrepreneurs who are ready to get visible, attract clients, and build unstoppable momentum.

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Resources & Links Mentioned 🎟️ Join me in the room at Elevate & Empower LIVE (Nov 1, Chicago): https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission * Join us at She Connects October 30th at 12 CST: https://www.eventbrite.com/e/1748117750249?aff=oddtdtcreator * 🎧 Subscribe to Social Media Decoded* for more visibility and marketing strategies. * Connect with me on Instagram: @michellelthames

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Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn’t need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience.

In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand.

What you’ll learn in this episode:

• Why the idea of a “perfect niche” is a myth holding you back
• The 3 things that actually matter more than your niche
• How consistency creates authority and trust
• Why connection with your audience is the real secret to growth
• Michelle’s personal story of building visibility without a perfect niche

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs

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Most entrepreneurs are sleeping on Threads — but it’s one of the most powerful, untapped platforms for building visibility, attracting collaborations, and even selling event tickets.

In this episode of Social Media Decoded, host Michelle Thames breaks down exactly how she’d build an audience from scratch on Threads in 2025. From reframing your mindset about the platform to using ChatGPT prompts to generate endless post ideas, Michelle shares her proven 5-step framework for growing an engaged audience without burning out.

If you’ve been wondering how to stand out in a crowded digital space, Threads could be your biggest opportunity. Michelle has already sold tickets, landed collaborations, and secured speaking gigs directly from Threads — and today she’s giving you the blueprint to do the same.

What you’ll learn in this episode:

• Why Threads is still an untapped goldmine for visibility in 2025
• How to set up your profile with intention to attract the right audience
• The best types of content to post on Threads (and what NOT to post)
• How to use ChatGPT prompts to stay consistent and never run out of ideas
• Ways to collaborate on Threads to land partnerships, podcast swaps, and speaking opportunities
• How to sell through connection without being pushy or salesy

Resources & Links Mentioned in this Episode:

• DM Michelle the word THREADS on Instagram @MichelleLThames to get her free Threads Prompt Guide.
• Grab Michelle’s free 7-Day Visibility Audio Series
• Connect with Michelle on Threads → @michellelthames

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What happens when you invest in visibility strategy? Real results.

In this episode of Social Media Decoded, host Michelle Thames shares a client spotlight with Genny Mack, who worked with Michelle to refine her Instagram strategy. Genny’s story is proof that clarity, confidence, and authority come when you stop posting randomly and start showing up strategically.

Michelle also shares why these breakthroughs are just the beginning of what’s possible at Elevate & Empower LIVE in November — a transformational event for women entrepreneurs ready to rise.

What You’ll Learn in This Episode:

• Genny Mack’s story of visibility transformation
• Why clarity and confidence are the keys to showing up online
• The difference between random posting and strategic content
• How client spotlights can inspire your own breakthrough
• Why Elevate & Empower LIVE is the room you need to be inResources + Links:
• Follow Genny on IG: @gennymack__

• 🎧 Free 7-Day Visibility Audio Experience

• Book a call to chat about joining the elevate & empower collective

• 🎟️ Grab your ticket to Elevate & Empower LIVE (November)

• 📲 Follow Michelle on Instagram → @michellelthames

Instagram strategy 2025, visibility coaching, client success story, Elevate & Empower LIVE, Michelle Thames podcast
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Planning an event looks glamorous on Instagram — but what happens behind the scenes? In this episode of Social Media Decoded, host Michelle Thames shares the honest truth about what it takes to bring Elevate & Empower LIVE to life.

From vendors ghosting to contracts and last-minute surprises, Michelle walks through the challenges and lessons she’s learned in building transformational experiences for women entrepreneurs. She also shares why in-person community is worth every bit of effort and why Elevate & Empower LIVE is the room you need to be in this November.

What You’ll Learn in This Episode:

• The real challenges of planning a live event
• How constant follow-up is a success strategy
• Why in-person rooms accelerate connection and growth
• Gratitude lessons Michelle has learned through the process
• Why Elevate & Empower LIVE is worth being in the room

Resources + Links:* 🎟️ Get your ticket to Elevate & Empower LIVE (November) HERE * 📲 Follow Michelle on Instagram → @michellelthames * event planning behind the scenes, live event strategy, elevate and empower live, visibility through events, Michelle Thames podcast

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Sundays are for resetting, reflecting, and refocusing. In this episode of Social Media Decoded, host Michelle Thames looks back on the week to highlight the biggest visibility lessons entrepreneurs can use right now — from consistency and follow-up to building authority both online and offline.

Michelle also shares what’s next as she prepares for Bloom and Grow Live in Nashville, plus a peek at what’s coming in October. Most importantly, she reminds listeners that now is the time to grab their ticket for Elevate & Empower LIVE in November before spots are gone.

What You’ll Learn in This Episode:

• 3 visibility lessons from the past week
• How consistency builds authority (even when it’s not perfect)
• Why follow-up is the secret sauce to networking
• What’s next for Michelle’s events and travel
• Why this is your sign to join Elevate & Empower LIVE

Resources + Links:

• 🎟️ Get your ticket to Elevate & Empower LIVE (November)
• 📲 Follow Michelle on Instagram → @michellelthames

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Conferences can be game-changers for your visibility, but only if you know how to prepare. In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on her process for getting the most out of events like Bloom and Grow Live in Nashville.

Michelle walks you through her pre-event prep — from clarifying goals, crafting an elevator pitch, planning your content capture, and creating a follow-up strategy — so you can leave your next conference with real momentum instead of missed opportunities.

Plus, she shares why live events like Elevate & Empower LIVE in November are where faith and strategy collide, and why being in the room is the fastest way to grow your authority and income.

What You’ll Learn in This Episode:

• Why attending conferences accelerates your visibility
• The 4 steps Michelle uses to prep for every conference
• Practical networking tips to build lasting relationships
• How to turn one conference into six months of visibility momentum
• Why you need to be in the room at Elevate & Empower LIVE

Resources + Links:

• 🎟️ Grab your ticket to Elevate & Empower LIVE (November)
• 📲 Follow Michelle on Instagram → @michellelthames

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Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online.

Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too.

Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time.

What You’ll Learn in This Episode:

• Why most content strategies don’t attract paying clients
• The difference between attention content and authority content
• The 3-part framework for creating authority content
• Real-life example of a client transformation
• Next steps to build your authority content strategy

Resources + Links:

• 🎧 Free 7-Day Visibility Audio Experience
• 🎟️ Grab your ticket to Elevate & Empower LIVE (November)
• 📲 Follow Michelle on Instagram → @michellelthames

content strategy 2025, authority content framework, attract high-ticket clients, Michelle Thames podcast, visibility strategy

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It’s my birthday 🎉 and I’m sharing a gift with YOU: how to use AI to create more Instagram content without burning out.

In this episode of Social Media Decoded, I share 3 practical ways to let AI repurpose, brainstorm, and speed up your content creation so you can focus on being visible and building authority in 2025.

And since it’s my birthday, I’ve got two requests:
☕ Buy me a coffee (link below)
🎟️ Come celebrate with me in person at Elevate & Empower LIVE this November

What You’ll Learn in This Episode:

• Why most entrepreneurs are burning out on content
• 3 ways to use AI to create Instagram posts faster
• How to repurpose content across formats with AI
• Why smarter content builds authority, not just more content

Resources + Links:

• ☕ Celebrate Michelle’s birthday → https://buymeacoffee.com/michellelthames
• Join The Networking Call Sep 25th: https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator
• 🎟️ Grab your ticket to Elevate & Empower LIVE (Nov)- https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission
• 📲 Follow Michelle on Instagram → @michellelthames
• Events Waitlist: https://stan.store/michellelthames

AI for Instagram content, Instagram strategy 2025, content repurposing with AI, how to avoid burnout social media, Michelle Thames podcast

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In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world.

What You’ll Learn in This Episode:

• The biggest shifts happening in Instagram marketing right now.
• Why conversations in DMs are becoming the new storefront.
• How automation + AI can help you grow without burnout.
• The KPIs and metrics growth leaders actually care about.
• Where Anna sees digital growth evolving over the next 1–2 years.

Action Step:
DM me the word PROMPTS on Instagram (@michellelthames) and I’ll send you my free list of 10 ChatGPT prompts to boost your visibility and make content creation easier.

Resources & Links:

• Learn more about manychat → HERE
• Join the Instagram Summit Online with 30 % OFF w code DECODED30 https://igsummit.manychat.com/virtual
• Connect with Anna Tutckaia on LinkedIn → HERE
• Follow me on Instagram → @michellelthames
• Subscribe to Social Media Decoded wherever you listen to podcasts

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In this episode of Social Media Decoded, host Michelle Thames explains why content alone won’t bring clients — you need an ecosystem.

Michelle shares her 3-step framework for building a business ecosystem that connects social media, podcasts, events, and email into one system that nurtures your audience and generates sales.

If you’re ready to stop chasing likes and start building authority, this episode will show you the way.

What You’ll Learn in This Episode:

• What an ecosystem is and why it matters for entrepreneurs
• The 3 steps to building an ecosystem that sells
• How social media fits into your bigger strategy
• Why consistency gets easier once your ecosystem is in place
• Resources + Links:

• 📅 RSVP: She Connects Networking 12 PM CST Thursday (Sep 25) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator

• Join the Event Waitlist → https://stan.store/michellelthames

• Follow Michelle on Instagram → @michellelthames
  business ecosystem 2025, social media strategy for entrepreneurs, authority building online, client attraction system, Michelle Thames podcast

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Fresh off the plane from Los Angeles, I’m recapping my experience at the Instagram Summit 2025, where Manychat flew me out to podcast live with their VP of Growth, Anna Tutckaia.

In this episode, I’m sharing:
✨ Behind-the-scenes of being in the room with top creators, executives, and brands.
✨ My 3 biggest takeaways about AI, visibility, and where social media is headed.
✨ Why conversations in the DMs are becoming the new storefront.
✨ How you can leverage AI + visibility right now to stay ahead.

This isn’t just a recap, it’s a roadmap for entrepreneurs, executives, and multi-passionate women who want to grow without burning out.

And because I always want you to take action, I’ve created a bonus gift for you
DM me the word PROMPTS on Instagram (@michellelthames) and I’ll send you my free list of 10 ChatGPT Prompts to boost your visibility.

What You’ll Learn in This Episode:

• Why visibility creates opportunities you can’t even imagine.
• The role of AI in saving time + scaling your marketing.
• How community and automation work hand in hand.
• Actionable ways to prepare for the next wave of social media growth.

Resources & Links:

• Connect with manychat → https://app.manychat.com/
• Follow Anna Tutckaia on LinkedIn → https://www.linkedin.com/in/annatutckaia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• DM me “PROMPTS” on IG for your free ChatGPT visibility prompts → @michellelthames
• Subscribe to Social Media Decoded wherever you listen to podcasts

✨ If you enjoyed this episode, take a screenshot, share it on your Stories, and tag me @michellelthames — I’d love to hear your favorite takeaway!

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In this powerful episode, Michelle Thames chats with millionaire digital product coach Becky Beach about how she left her 9–5 job and scaled her business to over $70K/month in sales—all by leveraging simple digital products and organic marketing strategies.

Becky shares the real, behind-the-scenes story of how she built her digital empire, why she emails her list every day, how she uses chatbots to sell in her sleep, and what aspiring creators can do right now to build profitable digital products—without running ads.

🎧 What You’ll Learn in This Episode: How Becky transitioned from corporate life to full-time digital product business * The truth about building passive income (and what it really takes) * How she earns $70K/month selling simple, scalable digital products * Why she emails her audience every day—and why she’s not afraid* of unsubscribes * How she uses Instagram chatbots to automate sales and customer engagement * The #1 mindset shift that helped her grow to 7 figures * Practical advice for busy women ready to start or grow a digital product business

Resources and links: Follow Becky on Instagram: @themombeach * Listen to The Becky Beach Show* * Learn more at: https://www.mombeach.com

✨ Ready to grow your visibility and attract more clients?
Start with Michelle’s FREE 7-Day Visibility Challenge—perfect for content creators, coaches, and service providers who want to show up with confidence.

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREhow to sell digital products, Becky Beach interview, passive income strategies, digital product coach for women, 6-figure digital business, email marketing for digital products, selling without ads, Instagram chatbots, female entrepreneur digital products, mom entrepreneur podcast

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In this episode of Social Media Decoded, host Michelle Thames pulls back the curtain on a powerful client transformation. Meet Neita Wilson, founder of Celebrating You Ministries, who booked a 1:1 Instagram Intensive with Michelle.

In just 60 minutes, Neita went from posting without strategy to showing up with clarity, confidence, and a content plan that reflects her mission. Michelle and Neita discuss the process of revamping her bio, building a seven-day content strategy, and why visibility is about more than posting — it’s about creating intentional, aligned content that leads to real results.

If you’ve been struggling to show up consistently or feel like your social media doesn’t reflect your purpose, this episode will inspire you to rethink your approach.

What You’ll Learn in This Episode:

• Why clarity and confidence matter more than follower count
• How Neita transformed her Instagram bio to attract real connections
• The power of content pillars for faith-driven entrepreneurs
• Why showing your face and voice builds stronger engagement
• How intentional visibility leads to discovery calls, partnerships, and more

Resources + Links:

• 💬 Connect with Neita Wilson:
• Instagram: @CelebratingYouMinistries
• Facebook: Celebrating You Ministries
• LinkedIn: Neita Wilson
• YouTube: Neita Wilson
• 📲 DM me the word INTENSIVE on Instagram (@michellelthames) to learn more about my 1:1 Instagram sessions.
• 🎧 Grab the replay of my Instagram Masterclass (DM me the word Instagram).

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREInstagram strategy coaching, faith-driven entrepreneurs on social media, 1:1 Instagram intensive, visibility coaching results, Michelle Thames podcast

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In 2025, AI is no longer optional — it’s essential. In this episode of Social Media Decoded, host Michelle Thames shares three practical AI-powered shifts you can make to repurpose content, personalize at scale, and prep like a pro.

Michelle also shares how she’s using AI to prepare for her upcoming talk at the Her AI Era Summit, and why leveraging this tool now is the fastest way to grow visibility and authority online.

What You’ll Learn in This Episode:

• How to repurpose one piece of content across multiple platforms using AI
• Ways to personalize your audience’s experience without burning out
• How AI can help you prep for client sessions, workshops, and events
• Why AI frees your voice instead of replacing it
• Resources + Links:

• 🎟️ Join the Her AI Era Summit Waitlist → https://--heraiera.thrivecart.com/her-ai-era-summit-waitlist/

• 📅 RSVP: She Connects: https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator

• 📲 Follow Michelle on Instagram → @michellelthames
  Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

  • Instagram: @michellelthames
  • Threads: @michellelthames
  • LinkedIn: Michelle L Thames
  • YouTube: Michelle L Thames
  • Podcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

AI for entrepreneurs 2025, AI visibility
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In this episode of Social Media Decoded, host Michelle Thames shares why networking — online and offline — is one of the fastest ways to build authority in 2025.

Michelle explains how hosting events has positioned her as a connector and leader, and gives practical tips you can use to make networking work for you — from follow-up strategies to documenting the room.

If you’ve been wondering how to combine social media with real-life authority building, this episode will inspire you to show up differently.

What You’ll Learn in This Episode:

• Why events are a powerful authority-building tool
• How to combine social media and networking for visibility
• Practical networking tips you can use today
• Why hosting your own events puts you in a leadership role

Resources + Links:

• 📅 RSVP: SheConnects September 25th https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator | Elevate & Empower Live Nov 1: https://stan.store/michellelthames/p/elevate--empower-live-2025-general-admission
• 👉 Join the Event Waitlist →
• 📲 Follow Michelle on Instagram → @michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREnetworking for entrepreneurs 2025, how to host business events, visibility through networking, authority building events, Michelle Thames podcast

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Struggling to keep up with Instagram, LinkedIn, and YouTube? In this episode of Social Media Decoded, host Michelle Thames shares how she uses AI to repurpose one piece of content across multiple platforms — saving time while building authority online.

Plus, Michelle announces her upcoming speaking engagement at the Her AI Era Summit, where she’ll dive even deeper into practical AI strategies for women entrepreneurs.

What You’ll Learn in This Episode:

• Why creating fresh content for every platform is burning you out
• How to repurpose one piece of content into IG, LinkedIn, and YouTube
• The best ways to use AI for content amplification in 2025
• Why AI is the fastest way to scale authority without extra hours

Resources + Links:

• 🎟️ Join the Her AI Era Summit Waitlist → https://--heraiera.thrivecart.com/her-ai-era-summit-waitlist/
• 📅 RSVP: She Connects (Sep 25th FREE) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator|
• Join my events waitlist here https://stan.store/michellelthames
• 📲 Follow Michelle on Instagram → @michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERErepurpose content with AI, content repurposing 2025, how to use AI for social media, Instagram LinkedIn YouTube strategy, Her AI Era Summit 2025

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In 2025, the online space is noisier than ever — but authority cuts through the noise. In this episode of Social Media Decoded, host Michelle Thames shares the fastest way to build authority online this year.

Learn the five-part formula Michelle uses to attract clients, land speaking opportunities, and grow her community without posting all day. If you’ve been struggling to stand out online, this episode is packed with gems that will help you shift from chasing visibility to owning authority.

What You’ll Learn in This Episode:

• The #1 shift entrepreneurs need to make in 2025
• The 5-step authority formula for faster trust-building
• Why in-person + online visibility creates authority faster
• How to turn authority into revenue with a simple system

Resources + Links:

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE* 📅 RSVP: Elevate & Connect (Sep 25, 12 PM FREE) https://www.eventbrite.com/e/1676497983599?aff=oddtdtcreator| Coffee & Connections (Sep 13, free) https://stan.store/michellelthames/p/coffee--connections-a-sunday-morning-meetup-914 * 👉 Join the Event Waitlist → https://stan.store/michellelthames * 📲 Follow Michelle on Instagram → @michellelthames

how to build authority online 2025, visibility strategy for entrepreneurs, authority marketing tips, grow business online 2025, Michelle Thames podcast

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Next week, I’m headed to Los Angeles because Manychat is flying me out to podcast live at the Instagram Summit 2025, and I’m bringing you along for the journey!

In this episode, I’m sharing:

✨ Why events like this matter so much for creators, entrepreneurs, and business owners.✨ The future of Instagram marketing (my predictions on AI, DMs, and conversational commerce).

✨ How you can attend the summit yourself — virtually or in person — with an exclusive discount.

This is a full-circle moment for me, and I can’t wait to bring you behind the scenes, live from LA.

🎟 Save 30% on tickets with code DECODED30 → https://igsummit.manychat.com/irl

What you’ll learn in this episode:

• How staying visible online leads to big opportunities.
• The trends that are shaping the future of Instagram.
• Why community and conversations are the real keys to growth.
• How to position yourself to stay ahead of the curve in 2025 and beyond.

Resources & Links:

• Follow me on Instagram → @michellelthames
• Grab your ticket to Instagram Summit 2025 with code DECODED30 → https://igsummit.manychat.com/irl
• Join my free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge

✨ If you enjoyed today’s episode, don’t forget to subscribe, rate, and review Social Media Decoded wherever you listen to podcasts. Your support helps more entrepreneurs discover these conversations!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Is your visibility strategy missing key steps? In this episode of Social Media Decoded, host Michelle Thames shares her proven 5-step visibility checklist that helps entrepreneurs get seen by the right people, attract clients, and build authority online.

You’ll learn the five core pillars of visibility — from messaging and content to community and nurture systems — so you can stop guessing and start showing up with intention.

What You’ll Learn in This Episode:

• The #1 question to ask to clarify your messaging
• Why platform focus matters more than being everywhere
• The 4 types of content you should rotate weekly
• How community and networking accelerate visibility
• The missing nurture step most entrepreneurs ignore

Resources + Links:

• 🎧 Grab the free 7-Day Visibility Challenge Audio Series → HERE
• 📲 Follow Michelle on Instagram → @michellelthames
• 🌟 Join the Elevate & Empower Community → [insert link]
• 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free)- sign up for my events list here: https://stan.store/michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREvisibility checklist for entrepreneurs, social media visibility, authority marketing strategy, content pillars for social media, build authority online

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this weekly recap episode of Social Media Decoded, host Michelle Thames reflects on her experience at the Go Getter Conference, her biggest visibility lesson, and what she’s focusing on for the week ahead.

Michelle shares personal updates from her 90-Day Glow Up challenge, shouts out this week’s podcast episodes, and gives you practical encouragement for showing up with consistency and strategy in your business.

What You’ll Learn in This Episode:

• Why the Go Getter Conference was a visibility game-changer
• Michelle’s biggest lesson on showing up strategically
• A behind-the-scenes look at balancing family and business
• What’s coming up this week (Sep 12 Elevate & Connect + Sep 14 Coffee & Connections)

Resources + Links:

• 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free)- Join events waitlist here: https://stan.store/michellelthames
• 📲 Follow Michelle on Instagram → @michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREweekly recap podcast, entrepreneur visibility, Go Getter Conference insights, women in business networking, Michelle Thames podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Michelle Thames records live from the Go Getter Conference, where she’s both attending and speaking. She shares her biggest takeaways about visibility, authority, and the power of being in the room with other entrepreneurs.

Learn why events accelerate authority, how speaking positions you differently, and the top three lessons Michelle is taking away from Go Getter. If you’ve ever wondered why in-person rooms are just as important as online strategy, this episode will inspire you to start showing up where it matters.

What You’ll Learn in This Episode:

• Why “being in the room” is a visibility accelerator
• Authority boost of speaking at live events
• Three key visibility lessons from Go Getter
• How to position yourself for offline and online authority

Resources + Links:

• 🎧 Grab the free 7-Day Authority Shift Private Audio Series → HERE
• 📅 RSVP: Elevate & Connect (Sep 16, $7) | Coffee & Connections (Sep 14, free) | Elevate & Empower LIVE (Nov, 17 tickets left)
• 📲 Follow Michelle on Instagram → @michellelthames

Go Getter Conference recap, visibility strategies, women entrepreneur networking, authority through speaking, build authority online and offline

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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How do you grow a thriving business community while being a mom, a wife, and a CEO? In this episode of Social Media Decoded, host Michelle Thames takes you behind the scenes of building her Elevate & Empower community and events — while juggling family life.

Michelle shares the real challenges, the systems that keep her organized, and the mindset shifts that help her lead with authority (even on the busiest days). If you’ve ever wondered how to balance entrepreneurship and family life without burning out, this episode will inspire and equip you with practical steps.

What You’ll Learn in This Episode:

• The truth about juggling family and business growth
• 3 systems that make building community possible
• Why progress matters more than perfection in visibility
• How community helps you step into authority faster

Resources + Links:

• 🎧 Grab the free 7-Day Visibility Challenge Private Audio Series → https://michellethames.kit.com/7daychallenge
• 📲 Follow Michelle on Instagram → @michellelthames
• Get on the events list: https://stan.store/michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

balancing family and business, build community as an entrepreneur, women entrepreneurs networking, visibility for moms, social media decoded podcast

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Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, grow your visibility, and stop the burnout of posting without results.

If you’ve ever felt like you’re on the content hamster wheel, this episode will help you shift from “post more” to “get paid more.”

What You’ll Learn in This Episode:

• Why posting every day won’t automatically bring in clients
• The difference between visibility and authority
• The missing step most entrepreneurs skip when creating content
• How to build a simple system that turns posts into profits

Resources + Links:

• Grab the free 7-Day Visibility Challenge → https://michellethames.kit.com/7daychallenge
• Follow Michelle on Instagram → @michellelthames
• Join the Elevate & Empower Community → https://stan.store/michellelthames/p/michelles-empower--elevate-coaching-group

posting daily on social media, Instagram strategy, social media visibility, authority marketing, attract high-ticket clients, content strategy for entrepreneurs

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts.

What You’ll Learn The top reasons your sales copy isn’t converting (and fast fixes) * How to uncover your Exact Factor so you stop sounding like everyone else * The difference between clarity vs. creativity in copy—and when to use each * A simple framework for high-converting headlines, hooks, and CTAs * How to document a brand voice guide for consistent content across platforms * Messaging tweaks that increase conversion on sales pages, emails, and Reels*

Who This Episode Is ForFounders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced.

Guest Resources Instagram: @mywritehandwoman * Quiz: What’s your messaging superpower? – tryinteract.com/share/quiz/67979624c16f720015e296ad * Sprint: The Exact Factor* – shop.mywritehandwoman.com/exact-factor-sprint/ * Website: mywritehandwoman.com

sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how platforms like Collective Voice are empowering historically overlooked voices to turn influence into ownership.

Whether you’re a creator, entrepreneur, or marketing leader, this episode offers practical strategies for staying relevant, visible, and authentic in a crowded digital space.

What You’ll Learn in This Episode:

• Why creators should stop chasing algorithms and start building authority
• How Collective Voice is helping creators monetize authentically and inclusively
• What “creator-first” actually means from a platform perspective
• How AI and automation can support creator workflows (without killing the vibe)
• Tips for multi-passionate entrepreneurs to stay clear and visible without shrinking their message
• Why Gen Z is redefining influence—and what your brand can learn from them

Clair also shares:

• Her journey into the creator economy
• The one action every creator should take this week to clarify their story
• The biggest red flag when evaluating creator partnerships
• Her go-to KPI and favorite resource for staying ahead in marketing

Resources & Links:

• Learn more about Collective Voice
• Follow Clair Sidman on LinkedIn
• Read: The Creator Pay Deep Dive featuring Michelle Thames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREcreator economy 2025, collective voice marketing, creator-first strategy, monetization tips for influencers, brand storytelling, authentic content marketing, inclusive creator tools, social media myths 2025, marketing trends, creator brand strategy, AI and creators, Clair Sidman interview, Gen Z influence, platform-led growth, Collective Voice podcast, Michelle Thames

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets.

What You’ll Learn The difference between audience, customers, and community—and how to move people through each stage * Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses * A promo timeline for events: content to post 30/14/7/1 days out to fill the room * How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) * Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV * Post-event follow-up that converts one-time attendees into loyal community members*

Guest ResourcesWebsite: brandfeltactivation.com
LinkedIn: linkedin.com/in/ambertheactivator
Instagram: @ambertheactivator

Ideal ForEntrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibility into real revenue with a simple, sustainable personal-brand strategy.

What You’ll Learn The “alignment over hustle” method to grow without burning out * How to clarify your message, niche positioning, and brand promise * A step-by-step plan to go from hidden gem to paid + booked* * Authority content that attracts ideal clients (and what to stop posting) * Pricing and offer tips to charge your worth (and stick to it) * The visibility routine: confidence, consistency, and conversion

Guest Resources* Website: jodikayedwards.com * Programs: jodikayedwards.com/ceo, jodikayedwards.com/indemand * Instagram: @jodikayedwards

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREIdeal ForCoaches, service providers, and creators who know they’re great at what they do but aren’t being seen, booked, or paid at the level they deserve—and want a clear, confidence-boosting path to consistent clients.

personal branding for entrepreneurs, get seen get paid, hidden gem to in-demand, alignment over hustle, brand messaging clarity, authority content strategy, pricing your services, confidence to show up online, visibility routine, client attraction system, sustainable marketing, storytelling for brands, offer positioning, charge your worth, consistency for creators,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results.

What You’ll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast * Simplify to scale: streamline your offer suite so people instantly “get it” * Visibility without the ick: show up, sell, and stay authentic on social * Mindset that moves money: ditch self-limiting beliefs and price with confidence * Operations that support sales:* practical systems for delivery, follow-up, and consistency

Who It’s ForWomen entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels.

Guest ResourcesWebsite: stephrubio.com
Instagram: @virtually_stephrubio

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREshow up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, beauty industry leader, author, and business coach Ebony N. Stroder breaks down how to build a profitable, values-aligned brand without niching down. She shares real frameworks for juggling multiple passions, marketing different offers without confusing your audience, and creating systems that keep you visible (and paid) across diversified income streams.

What You’ll Learn The multi-passionate blueprint: how to structure multiple offers under one clear brand * Smart messaging: talk to one audience while selling more than one thing * Systems that save time: content batching, quarterly planning, and light-lift launches * Confidence + visibility: show up boldly online without burning out * Revenue design: turn skills into diversified income streams* that actually fit your life

Resources* Website: ebonynstroder.com * E-commerce: shopatlastfashion.com * Instagram: @MultipassionateEbony

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREIdeal ForCreators, coaches, beauty pros, and small business owners who resist “pick one thing” advice and want a sustainable way to embrace all their gifts while growing revenue.

multi-passionate entrepreneur, diversified offers, personal branding for creatives, marketing multiple offers, visibility strategy, content systems for entrepreneurs, confidence online, beauty industry entrepreneur, small business growth, purpose-driven business, build a brand without niching down, time management for creators, income streams for coaches, audience clarity, sustainable marketing,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Michelle Thames chats with visibility strategist and PR expert Lyndsey Akers, Founder & CEO of Akers&Co, about how high-achieving women can leverage their stories to grow powerful personal brands, land media coverage, and build legacy-driven businesses—without burnout or performative fluff.

Whether you're pitching yourself for the first time, trying to expand your brand beyond social media, or tired of waiting for “permission” to show up boldly—this conversation will light a fire under you.

What You’ll Learn in This Episode: How to turn your personal story into a powerful brand message * Why your lived experience* is your superpower in PR * The truth about landing media coverage as a values-driven entrepreneur * 5 ways to build brand visibility beyond social media * How to pitch yourself without overthinking or playing small * Why someone less qualified is getting the spotlight you were made for * How to start positioning your brand for real media opportunities

Resources + Links Mentioned: Follow Lyndsey on Instagram: @lyndseyakers * Subscribe to her newsletter: https://www.lyndseyakers.com/newsletter * Listen to the Present and Powerful* Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827 * Learn more about Akers&Co: http://www.akers.co

Next Steps for Listeners:✨ Ready to stop playing small and get visible with confidence?
Start with Michelle’s FREE 7-Day Visibility Challenge to get clear on your message and start showing up in a way that attracts aligned opportunities.

📲 Let’s connect on IG! Follow Michelle at @michellelthames

PR for entrepreneurs, how to get media coverage, personal branding tips for women, brand visibility strategies, storytelling in business, how to pitch yourself for podcasts, legacy branding, visibility without burnout, women in PR, build a values-based brand, Lyndsey Akers interview, Akers&Co PR

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+).

What You’ll Learn The feel-good business blueprint: alignment > hustle, and what that looks like day-to-dayHow to use social media to tell your story authentically and attract aligned clients * Practical steps to balance passion and profit (pricing, offers, boundaries) * Burnout prevention: systems, routines, and energy management that actually work * Getting started (or restarted) with your personal brand*—without feeling fake or forced

Guest Resources* Website: tahneehipel.comYouTube: youtube.com/@TahneeHipel * Success Planner: tahneehipel.com/success_plannerBruud Coffee Bar (Instagram): instagram.com/bruudcoffeebar * Instagram (Tahnee): @tahneeunlimited

Ideal ForWomen entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREfeel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.

What You’ll Learn in This Episode:

• How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focused
• The mindset shifts needed to build a multi-passionate brand without burnout
• Her journey from walking away from traditional education to creating her own path
• The strategy behind her wellness subscription box and community, the Multifaceted Collective
• How she balances business and nonprofit work with a clear marketing message
• Tips for building visibility and impact across multiple platforms

Resources & Links:

🎯 Grab the Chaos to Clarity Guided Journal

🌱 Join the Multifaceted Collective

💡 Support her nonprofit Mirkat Impact

📲 Connect with Eternity on Instagram: @eternitysledge

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Michelle Thames teaches a simple 3-step lead engine that turns short daily content into 15 qualified leads per day using a DM keyword, a saved replies stack, and a clear offer line you can write in three minutes.

What You’ll Learn The “15→15” system: content → keyword → conversation → booking * How to choose one offer and one keyword for the week * The one-sentence offer line that makes people instantly “get” what you do * Copy-and-paste Saved Replies Stack* for deliver → clarify → invite * A 15-minute multi-platform routine (IG, LinkedIn, YouTube Shorts, podcast) * The five metrics that actually predict sales (not vanity likes)

Action Steps Write your offer line with the fill-in template. * Set POWER* as this week’s keyword and add it to every post. * Save the three replies (delivery, clarifier, invite) inside your DMs. * Post one 60-second tip with a keyword CTA today. * Track DMs started, replies, bookings, and revenue for seven days.

Resources Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Power Hour (Visibility/Podcast Audit): DM POWER on Instagram for the booking link.

Spotify Q&A: What’s your offer line? Share it and I’ll give feedback in a future episode.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this Social Media Decoded episode, marketing strategist Lindsey Wagnon breaks down how women founders can ditch hustle culture, simplify their marketing, and scale sustainably—especially in the first 1–3 years of business. We cover lean-budget marketing, post-purchase automations that turn buyers into promoters, and the exact systems Lindsey uses to show up consistently without a huge team or ad spend.

What You’ll Learn* The lean, high-impact marketing moves to grow on a shoestring * How to set up post-purchase funnels that create repeat buyers & referrals * A simple, sustainable content system for busy women with a 9–5 * What to stop doing (common money/time wasters in early marketing) * How to align your schedule, boundaries, and business model to avoid burnout

GuestLindsey Wagnon — Founder, Lindsey Wagnon Marketing; host of The Savvy Startup Marketer podcast; specialist in strategic, affordable, automation-driven marketing for women-owned small businesses.
Website: lindseywagnon.com
Instagram: @lindseywagnonmarketing

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In this fun and insightful episode of Social Media Decoded, host Michelle Thames chats with Kaelyn Urena, Founder & CEO of Socially Smooth, to uncover why so many entrepreneurs and brands are struggling to get engagement on social media—and how to fix it fast.

Kaelyn shares her top strategies for creating actionable content, sparking meaningful engagement, and building a loyal, thriving community. If you're tired of posting and getting nothing but crickets, this episode is your wake-up call! Learn how to create content that actually connects, works with the algorithm, and turns followers into superfans.

Whether you're a coach, content creator, small business owner, or digital marketer—this is a must-listen!

What You'll Learn in This Episode:
✅ Why your content might be flopping (and how to turn it around)
✅ The key ingredients of content that gets people talking
✅ How to create social posts that build real community
✅ What most brands get wrong about engagement
✅ How to use storytelling, trends, and consistency the right way
✅ Kaelyn’s favorite hacks for beating the algorithm and staying relevant

Guest Info:
🔗 Website: talbotmedia.tv
📲 Instagram: @kaelyn_nicole__, @socially.smooth, @talbotmedia

Connect with Michelle:
💻 Website: www.michellethames.com
📲 Instagram: @michellelthames

SEO Keywords (include in upload platform tags & blog post):
social media content strategy, how to increase engagement on Instagram, social media marketing tips, build an online community, actionable content strategy, content that converts, Kaelyn Urena, Socially Smooth, how to grow on social media 2025, why my content isn't worki

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Think PR is only for big brands with big budgets? Think again. In this episode of Social Media Decoded, host Michelle Thames sits down with Katrina Owens, founder of Knockout Directive and a top brand and publicity expert, to reveal how any personal brand can use public relations to skyrocket visibility and attract game-changing opportunities.

Katrina shares how one speaking gig completely transformed her career, why building a “blue ocean” personal brand is your ticket to standing out, and exactly how PR can fuel your social media growth. You’ll discover practical, beginner-friendly PR strategies you can start using today to get featured in podcasts, publications, and stages—without waiting for a massive following.

Whether you’re a coach, service provider, or online entrepreneur, this episode will teach you how to pitch yourself with confidence, leverage your wins for more visibility, and build a brand that feels famous for the right reasons.

What You’ll Learn in This Episode:

• Why PR is a secret growth weapon for personal brands
• The key elements of a “blue ocean” brand
• How PR and social media work together for maximum reach
• 3 steps to become press-ready today
• Ways to repurpose and leverage PR wins for long-term growth

Connect with Katrina Owens:

• Website: https://www.knockoutdirective.com
• Instagram: https://www.instagram.com/knockoutdirective/
• Join the Fame-Ready Challenge: https://knockoutdirective.myflodesk.com/fame-ready-challenge

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
public relations for personal brands, PR strategies for entrepreneurs, how to get featured in the media, PR tips for coaches, blue ocean branding, personal brand PR tactics, grow your brand with PR, podcast PR tips, how to become press-ready, publicity for entrepreneurs

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If you’re still telling people to “click the link in bio,” you might be losing sales. In this powerful Fast-Fix Friday episode, host Michelle Thames breaks down why DM automation is outperforming traditional links—and exactly how to use it to convert more leads and boost engagement on Instagram.

Michelle shares:

• The psychology behind why “comment to buy” works
• A 3-step strategy to set up keyword-triggered DMs (without being techy)
• Real examples for coaches, product-based brands, and service providers
• How to hack the IG algorithm using DMs
• The secret to turning your content into a 24/7 lead machine

Plus, get her Done-for-You DM Automation Mini-Kit—with pre-written templates you can plug into ManyChat or Meta’s native tools for just $10.

If you’re tired of low clicks and zero conversions, this episode is your sign to stop linking out—and start closing inside the DMs.

🧩 Resources Mentioned:* 💬 DM Automation Mini-Kit – $10 Templates * 🧠 Power Hour: IG Audit & Fix Session

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Instagram sales funnel, Instagram DM strategy, DM automation for Instagram, keyword-triggered DMs, how to sell on Instagram without a website, Instagram marketing tips 2025, ManyChat Instagram automation, comment to buy Instagram, Instagram CTA examples, Instagram engagement hacks, Michelle Thames marketing, Social Media Decoded podcast

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In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach. Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting businesses. If you’re an overworked teacher ready to monetize your skills and build a personal brand that pays, this episode is packed with game-changing insights.

Whether you're a current educator or recently left the classroom, you'll learn how to package your knowledge, position yourself as a thought leader, and confidently step into entrepreneurship.

What You'll Learn in This Episode:
✅ Why educators already have expertise that can be monetized
✅ The first steps to building a profitable personal brand as a teacher
✅ How to turn your educational background into a thriving coaching or consulting business
✅ Social media tips to build visibility and attract clients
✅ A mindset shift from being a teacher to becoming a CEO
✅ How Deidra helps educators package their offers and make consistent income

Guest Info:
👩🏽‍🏫 Deidra Fogarty is a former teacher, assistant principal, and instructional coach turned business strategist. Through Black Girls Teach, she helps educators launch and grow successful online businesses by leveraging their expertise.

🔗 Work With Deidra: https://bit.ly/Work-with-Dee
📸 Instagram: @teachmedee | @blackgirlsteach
🌐 Website: blackgirlsteach.com | deidrafogarty.com

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!

Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.

She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.

Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.

Topics Covered:

• Why I’m pivoting out of agency life
• Building a lean, impactful media company
• What I’m keeping vs letting go
• How I’m integrating coaching, community, retreats, and strategy
• Building a personal brand media company for visibility & legacy
• What this means for YOU (and how we can work together)

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Ever wondered what it really takes to sell out a women’s business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and delivering massive value that converts.

You’ll discover why most events leave you with just a selfie (and no ROI)—and how Michelle flips the script with a playbook that prioritizes execution, community, and results.

In this episode, you’ll learn:

• The #1 reason most women’s conferences miss the mark (and how to do it differently)
• The 4-step event framework that fills any retreat, summit, or mastermind—even if you’re starting from scratch
• How to choose (and pitch) speakers who drive value, action, and next-level transformation
• Insider strategies for audience research, sponsor outreach, and building a buzzworthy promo calendar
• What actually happens at Elevate & Empower LIVE—from VIP dinners to networking Bingo Nights and hands-on workshops
• Tangible takeaways you can steal for your next launch or event—whether you have 5 seats or 50

Meet the 2025 Speaker Lineup:

• Jordan Gill (Systems Saved Me): The queen of clarity and systems for service providers and coaches
• Taylor Smith (Power Table Live): Community-building strategist and “Community is the New Currency” movement leader
• Candace Junée (Epic Fab Girl): Marketing expert and offer-crafting powerhouse for ambitious women entrepreneurs

PLUS:
Michelle’s real talk on why she hosts events (and how they’ve changed her life and business), behind-the-scenes moments, and how you can get in the room—or steal her blueprint for your own.

Ready for more? Download Michelle’s free Event Promo Pack for scripts, outreach templates, and her full event checklist.
Join the email list to get first dibs on tickets, bonuses, and resources to take your brand to the next level.

Resources Mentioned:

• Elevate & Empower LIVE 2025 Tickets
• Event Promo Pack Download – HERE
• Connect on Instagram: @michellelthames

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

how to fill an event, women’s business event, entrepreneurship conference, speaker pitching, event promo strategies, visibility, marketing, Elevate & Empower LIVE, Michelle Thames, women in business, business networking, event launch tips

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Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance.

Key Points Covered Opportunity Radar: How Michelle spotted and responded to the BWE call for speakers in under 15 minutes. * Exact Pitch Email Template: Subject line, credibility bullets, and closing sentence that got the yes. * Follow-Up Timeline: 48-hour bump, 96-hour LinkedIn nudge, and the “asset ask” that guarantees video + photos. * Stage-to-Story Workflow: Five IG content pieces—hero photo, reel, carousel, Stories highlight, quote graphic—and the 7-day posting schedule. * Monetization Play:* Convert your talk into a newsletter hook, podcast episode, and $37 mini-offer. * Action plan listeners can copy this week to pitch their own stages.

Action Steps1. Create a Google Alert: “[Your industry] + call for speakers + 2025.” 2. Customize Michelle’s pitch email (see PDF). 3. Schedule two follow-up reminders in your calendar. 4. Secure recording and photo pass before event day. 5. Use the Stage-to-Story checklist to plan five posts from one talk.

Resources Mentioned Power Hour – Visibility Power Session Pitch Audit * FREE Stage-to-Story Checklist - DM ME on IG @michellelthames and ask for this (say you listened this episode 😉)*

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This episode hands you a clear, week-by-week roadmap for August, showing exactly how to fix your funnel, optimize one platform, activate community, and upsell with smart surveys—so you can boost visibility and revenue without overwhelm.

Key Points Covered* Why one focus per week beats multitasking for brand growth * Week-1 “Bio & Link” funnel audit to capture more leads instantly * Week-2 SEO tune-up for Instagram, LinkedIn, or your podcast trailer * Week-3 micro-challenge framework to spark community engagement * Week-4 upsell-and-survey strategy that drives sales and market research in one move * Two 90-minute implementation blocks to lock in momentum

Action Steps1. Rewrite your IG bio and replace multiple links with one clear freebie. 2. Add keyword-rich alt text to ten existing posts or publish a 60-second podcast trailer. 3. Run a five-day challenge inside your group or Stories to activate members. 4. Offer a bite-size product and survey buyers on next-step desires.

Resources Mentioned* Visibility Insider newsletter for the printable F.O.C.U.S. worksheet- DM Me on IG @MichelleLThames * Free 7-Day Visibility Challenge for daily accountability

Stay inspired and get daily visibility tips—follow Michelle everywhere:* Instagram: @michellelthames * Threads: @michellelthames * LinkedIn: Michelle L Thames * YouTube: Michelle L Thames * Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share This EpisodePost a screenshot to your Stories with the week you’re tackling first and tag @socialmediadecodedpod and @michellelthames. Your plan could be highlighted in an upcoming recap.

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Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results.

Key Points Covered* What changed in 2025: Instagram’s new crawlable post wrapper * How alt text, captions, and on-page engagement now fuel Google ranking * Difference between hashtag reach and true search indexing * Three fast wins: keyword-first captions, strategic alt text, and carousel keyword stacking * Power tip: cross-linking your post in Threads for instant backlink juice

Action Steps1. Front-load keywords in the first 120 characters of future captions. 2. Write descriptive alt text for at least ten existing posts. 3. Post a fresh carousel with slide-by-slide keyword variants and a clear CTA.

• Check out the new Visible & Booked merch and share how you’re wearing it!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Follow Michelle on Instagram: @michellelthames

Share This Episode!Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Instagram SEO update 2025, Google indexing Instagram posts, how to write alt text on IG, Instagram captions for SEO, Instagram carousel SEO strategy, social media search traffic, evergreen Instagram reach, Michelle Thames podcast, IG algorithm changes 2025, optimize Instagram for Google search

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.”

Key Topics Covered The hidden “cash register” problem: Why valuable posts alone don’t prompt purchases * Mindset flip: Treat every post like a mini storefront, not just a value bomb * Offer-Line Formula: 1 sentence, action-oriented, friction-free (plus swipe examples) * Real-life micro case study—900-follower account → 3 retainer clients in 14 days * Quick caption edit demo you can implement in 5 minutes * How offer lines boost reach and* revenue (algorithm loves conversions!)

Action Steps1. Edit your latest post: Add one clear offer line (link-in-bio, DM keyword, or Power-Hour booking). 2. Pin a Story highlight called Work With Me or Start Here. 3. Share your updated post in Stories and tag @socialmediadecodedpod for feedback.

Links & Resources Book a Power Strategy Session HERE * Follow the show on IG: @socialmediadecodedpod * Check out the new Visible & Booked merch and share how you’re wearing it! * Stay inspired and get daily visibility tips—follow Michelle everywhere: + Instagram: @michellelthames + Threads: @michellelthames + LinkedIn: Michelle L Thames + YouTube: Michelle L Thames + Podcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!*Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share the EpisodeScreenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week.

Instagram sales tips 2025, convert followers to customers, Instagram CTA examples, how to sell on Instagram captions, Instagram conversion strategy, Michelle Thames podcast, IG offer line formula, monetize Instagram content, social media checkout mistake, Instagram marketing for small business

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Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

What You’ll Learn in This Episode:* Why communities outperform “audiences” in 2025The four pillars of Michelle’s C.A.R.E. Framework™ * A 4-step launch blueprint to activate your first members * Real-world case study: how one small group turned into $4,400 in revenue * The biggest mistakes that kill engagement (and how to avoid them) * Michelle’s 48-hour action challenge to jumpstart your own group

Action Steps:1. Write your community’s promise statement (the transformation members will get) 2. Invite your “Founding Five” personally via DM or email. 3. Launch one simple weekly ritual to build momentum. 4. Tag @socialmediadecodedpod with your progress for a chance to be featured!

Links & Resources:* Book a Community Power Hour with Michelle * Download the FREE Community Kick-Start Checklist HERE * Follow the podcast on Instagram: @socialmediadecodedpod

Stay inspired and get daily visibility tips—follow Michelle everywhere:* Instagram: @michellelthames * Threads: @michellelthames * LinkedIn: Michelle L Thames * YouTube: Michelle L Thames * Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share This Episode:Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

build online community 2025, start online community small following, Michelle Thames community strategy, community engagement ideas, how to launch a micro-community, social media community building tips, C.A.R.E. Framework Michelle Thames

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Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

🎧 You’ll Learn:* What was keeping Robin from showing up consistently online * The breakthrough moment that helped her clarify her message * How Michelle’s Elevate & Empower Community helped her unlock confidence and strategy * Tips for building visibility as a purpose-driven brand * Advice for women who feel invisible in their niche

Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose.

🔗 Resources & Mentions:* Connect with Robin: @nessynutri * Learn more about Michelle’s 30-Day Visibility Container: DM “READY” to @michellelthames * Work with Michelle: https://www.michellethames.com

Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames * Threads: @michellelthames * LinkedIn: Michelle L Thames * YouTube: Michelle L Thames * Podcast: Social Media Decoded * Book a Power Hour Strategy Session HERE * Free 7 Day Authority Shift: Private Audio Experience * Story Strategy Guide (Free Download): HERE * Shop the Visible & Booked Merch Collection: HERE* * Learn more about the elevate & empower community here * Follow Michelle on Instagram: @michellelthames

Share This Episode!Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

✨ Loved this episode?Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible!

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Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you.

Key Topics Covered:* The reality of podcasting in 2025 (and why “just posting” isn’t enough) * The one-sentence promise every podcast needs * How to create bingeable, searchable episodes listeners can’t resist * Why consistent publishing matters (and how to batch like a pro) * The power of shareable episodes, shoutouts, and community-building * How to tap into other people’s audiences to accelerate growth * Repurposing your podcast for Reels, Shorts, and LinkedIn * Visibility hacks for all ages and backgrounds—no fame required! * Real examples from Michelle’s own clients and listeners * Simple steps to avoid “podfade” and build momentum

Action Steps:* Define your show’s promise and who it’s for * Brainstorm 3 “pillar episodes” and give them SEO-friendly titles * Repurpose each episode into 2–3 social posts this week * Pitch yourself to another podcast (or ask a friend for a swap) * Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod

Links & Resources: Book your Power Hour (Podcast Strategy) HERE * Podcast Launch Kit*

+ Stay inspired and get daily visibility tips—follow Michelle everywhere:
    - Instagram: @michellelthames
    - Threads: @michellelthames
    - LinkedIn: Michelle L Thames
    - YouTube: Michelle L Thames
    - Podcast: Social Media Decoded
    - **Book a Power Hour Strategy Session HERE**
    - **Free 7 Day Authority Shift: Private Audio Experience**
    - **Story Strategy Guide (Free Download):** HERE
    - **Shop the Visible & Booked Merch Collection: HERE**
    - Follow Michelle on Instagram: @michellelthames

---

**Share This Episode!**Screenshot this episode and tag **@michellelthames** with your biggest takeaway.  
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Share This Episode!Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames

Podcast growth 2025, how to start a podcast, grow your podcast audience, Michelle Thames, Social Media Decoded podcast, podcast strategy for beginners, podcast marketing, how to get podcast listeners, audio content tips

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Instagram engagement in 2025 has shifted—so what’s actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that’s helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online!

Key Topics Covered:* Why IG engagement is down for so many in 2025 * The algorithm’s new focus on saves, shares, and authenticity * How anyone can get discovered with IG SEO (captions, alt text, keywords) * The 3 most common engagement mistakes (and real listener examples) * Michelle’s “5-Day IG Engagement Fix” that works for any niche * How to connect, build community, and make your content truly shareable * The power of showing up—on Stories, Reels, and in your DMs * How to get involved with the show: comment on Spotify, join the conversation on Threads, or DM Michelle on IG

Action Steps: Try the 5-Day IG Engagement Fix (poll, carousel, go Live, shoutout, ask for saves/shares) * Reply to Michelle’s Q&A on Spotify or tag @michellelthames on Threads and IG with your results * Check out the new Visible & Booked* merch and share how you’re wearing it!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Follow Michelle on Instagram: @michellelthames

Share This Episode!Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Instagram engagement tips 2025, IG algorithm 2025, Instagram SEO, how to get more engagement on Instagram, Michelle Thames, social media podcast, IG content strategy, Instagram tips for beginners, visibility online, podcast for creators

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Think you need a big audience to start making sales? Think again. In this episode, Michelle Thames shows you how to build authority, connect with your ideal clients, and grow your business—even if you have fewer than 1,000 followers. This is your permission slip to stop waiting for growth and start selling now.

What You’ll Learn in This Episode:

• Why audience size doesn’t equal income
• The truth about micro-audiences and high-converting content
• How to build real trust with a small but mighty audience
• Michelle’s step-by-step visibility-to-sale framework that works with any following
• How to create content that speaks directly to your dream clients
• The one mindset shift you need to start selling with confidence today
• Tips to leverage DMs, stories, and authority-building content to drive results
• Real client examples of how Michelle’s strategies helped generate sales from less than 1,000 followers

Key Takeaways:

• You don’t need more followers—you need more focus
• Connection converts better than content that tries to reach everyone
• Small audiences offer intimacy, clarity, and higher engagement
• Authority content + trust = consistent sales (even with fewer eyes)
• Selling is a skill, not a follower count—and you can learn it

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!

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In this milestone episode, Michelle Thames pulls back the curtain on how she built one of the top-ranked podcasts in marketing with over 500 episodes. Whether you're just starting or want to stay consistent with your show, this episode gives you the mindset, systems, and strategy to build a podcast that grows your brand, attracts aligned clients, and stands the test of time.

What You’ll Learn in This Episode:

• How Michelle went from zero listeners to a top marketing podcast in the U.S
• Why consistency is the #1 secret to podcast growth (and how to stay consistent)
• The systems Michelle uses to batch, repurpose, and promote her episodes
• How to use your podcast as a visibility engine—not just a platform
• Real talk: what most people don’t tell you about podcasting and monetization
• The mindset shifts that kept Michelle going even when growth felt slow
• How to use your podcast to get speaking opportunities, brand deals, and clients
• Lessons from 500 episodes that can shortcut your own content journey

Who This Episode Is For:

• Aspiring or current podcasters who want to grow an audience and stay consistent
• Entrepreneurs and coaches who want to use podcasting to build authority
• Creators looking for a long-term platform to grow visibility and trust
• Multi-passionate business owners who want a content hub that fuels their ecosystem

Key Takeaways:

• Your podcast can be the most powerful pillar in your content ecosystem
• You don’t need fancy equipment—just clarity, consistency, and a system
• Every episode is a chance to lead, teach, and sell without sounding salesy
• Podcasting is a long game, but it delivers long-term visibility and ROI
• 500 episodes is proof that showing up pays off—your voice matters

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping entrepreneurs earn $200/day from their audience?

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Michelle Thames breaks down how to master omnipresence and build a digital ecosystem that keeps your brand top of mind across every platform. You'll learn how to create intentional visibility, multiply your content, and build trust at scale—so you're not just showing up, you're unforgettable.

What You’ll Learn in This Episode:

• What “omnipresence” really means (and why it’s not about being everywhere at once)
• How to create a streamlined digital ecosystem that saves time and multiplies your message
• The exact platforms to prioritize if you're a multi-passionate entrepreneur
• Michelle’s weekly visibility workflow across podcast, Instagram, email, LinkedIn, and YouTube
• How to repurpose 1 piece of content into 7 without losing your voice or vision
• Why being consistent is more powerful than being viral
• The #1 mistake entrepreneurs make when trying to “do it all”
• How to build brand recognition and trust through smart, repeatable systems

Who This Episode Is For:* Entrepreneurs who feel scattered across platforms and want a streamlined system * Service providers and coaches building authority and trust online * Personal brands ready to expand visibility beyond Instagram * Creators who want to work smarter, not harder, to grow their reach

Key Takeaways:

• Omnipresence isn't about burnout—it's about systems
• Your ecosystem should revolve around one core message and signature offer
• Start with one content pillar (like your podcast or blog) and build around it
• Repetition builds recognition—and recognition leads to revenue
• The more visible you are across platforms, the faster people trust and buy

Resources Mentioned in This Episode:

• Free 7-Day Visibility Audio Challenge
• ON DEMAND INSTAGRM TRAINING
• Join the Elevate & Empower Community for expert guidance and support

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend.

In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and monetize her personal brand. Whether you're just getting started or want to elevate your online presence, you'll walk away with a clear plan to position yourself as the expert your audience has been searching for.

👉 This is more than visibility—it’s content that gets you paid.

What We Cover:

• What authority content is—and how it's different from regular content
• The three types of content you need to be seen as the go-to in your niche
• How to shift from “inspiration-only” to strategic, trust-building content
• How to infuse your voice and expertise into every post, podcast, or email
• Why storytelling + teaching = the most powerful content combo
• How to use authority content to attract ideal clients and speaking invitations
• Michelle’s visibility framework for building a recognizable and profitable brand
• Real examples of authority content that converts

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

📩 Business & Speaking Inquiries: Michelle@michellethames.com
🌐 Website: michellethames.com

Subscribe & Review:
If you found this episode valuable, be sure to follow the show and leave a 5-star review! It helps more multi-passionate women entrepreneurs find the strategies and support they need to thrive online.

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In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income.

What You’ll Learn in This Episode

• Why consistency is more important than creativity when building your brand
• The difference between brand awareness and brand authority—and how consistency drives both
• Michelle’s framework for staying consistent even when you’re short on time or motivation
• How to build a content schedule that aligns with your energy and capacity
• What consistent visibility really looks like (it’s not daily posting)
• How to track and measure the ROI of consistent brand-building
• Common reasons people struggle with consistency and how to overcome them

Who This Episode Is For

• Entrepreneurs and service providers building a brand from scratch
• Coaches and creators who want to increase their visibility and trust factor
• Busy business owners who struggle with showing up regularly online
• Multi-passionate women building brands across multiple platforms

Key Takeaways

• Your audience buys from the brand they see the most—not necessarily the best
• You don’t need to post daily, but you do need a repeatable system
• Consistency compounds—what you do today impacts how you get paid next month
• The key to consistency is simplicity: pick fewer platforms and master them
• A clear brand message helps you show up confidently and create content faster

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.

What You’ll Learn in This Episode

• The #1 mindset shift you need if you want your podcast to drive sales
• How Michelle uses her podcast as the foundation of her digital marketing ecosystem
• The 3 key content types your podcast needs to attract high-ticket and community clients
• How to repurpose each episode across platforms like Instagram, LinkedIn, and email
• What most entrepreneurs miss when it comes to using their podcast for visibility
• A weekly workflow that saves time and maximizes client conversion
• How to promote your services without sounding salesy or pushy

Who This Episode Is For* Coaches, consultants, and service providers with (or starting) a podcast * Entrepreneurs ready to turn their voice into their most valuable marketing asset * Podcasters who want to use their show to build trust and drive traffic to offers * Anyone who wants to convert listeners into clients consistently

Key Takeaways

• Your podcast doesn’t need to be huge. It needs to be strategic.
• Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
• Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
• Repurposing is essential: one episode can become 10+ pieces of content
• You can use storytelling, client case studies, and solo teaching to position yourself as an expert
• Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer

Resources Mentioned in This Episode

• Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
• Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this powerful episode of Social Media Decoded, Michelle Thames sits down with FICO-certified credit expert and YouTube strategist Calvin Russell Jr., CEO of 850 Club Credit. Calvin breaks down how he built a profitable real estate and credit consulting business by leveraging the power of content creation, especially on YouTube. He shares actionable tips for improving credit, generating consistent leads, and creating a sustainable online presence, without paid ads.

If you’ve been curious about how to use YouTube for business growth or want to get your finances in order while building a brand, this episode is packed with gems.

What You’ll Learn in This Episode:

• How Calvin used YouTube to build a 7-figure business and attract daily leads
• Credit tips that help clients qualify for mortgages and build wealth
• Why content consistency beats perfection every time
• The mindset shift entrepreneurs need to scale without burnout
• Real talk on creating legacy and financial freedom as a business owner

Guest Info:
Calvin Russell Jr.
CEO of 850 Club Credit
YouTube: youtube.com/@850club
Website: 850clubelite.com
Instagram: @mrpark850

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works.

What You’ll Learn in This Episode

• Why daily posting can be hurting your engagement and clarity
• How to shift from quantity to strategy and increase your visibility with less content
• The content mix that builds trust and leads to sales
• How to position your brand as the go-to expert in your niche
• The exact weekly posting framework Michelle teaches her clients to attract high-quality leads
• How to repurpose content and extend the life of every post
• What Instagram’s algorithm actually rewards (and how to align your strategy)

_________________________________________________________________* How to get clients on Instagram * Instagram content strategy for entrepreneurs * Instagram posting strategy 2025 * Content that converts on Instagram * Social media marketing without burnout * What to post on Instagram to get sales * Instagram tips for business owners * How often should I post on Instagram

Who This Episode Is For

• Entrepreneurs frustrated with inconsistent results on Instagram
• Creators and service providers spending too much time posting without ROI
• Coaches and digital product sellers looking to grow with less content
• Anyone who wants to convert followers into paying clients more effectively

Key Takeaways

• It’s not about how often you post, but what you post and how you position it
• Strategic visibility builds authority faster than daily content
• You need a clear call to action and consistent brand messaging in every post
• Focus on building relationships and trust—not just visibility
• Learn the difference between content that entertains and content that converts

Resources Mentioned in This Episode

• Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” to Michelle on Instagram @michellelthames)
• July 19 Webinar: “Get Visible & Booked Without Burnout”
• Elevate & Empower Coaching Community — Learn how to build your content system and visibility engine with expert support

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process.

What You’ll Learn in This Episode

• Why Instagram feels like a chore when you’re overwhelmed and what to do instead
• The simplified visibility strategy Michelle uses with her clients who are short on time
• A weekly content plan you can follow even when you’re low-energy or creatively drained
• How to use voice notes, behind-the-scenes footage, and low-lift content to stay consistent
• What to stop doing immediately if you want to preserve energy and still grow online
• The mindset shift you need to create sustainably and show up powerfully
• A practical way to organize your Instagram workflow to save time each week

______________________________________* Instagram marketing when busy * Consistent Instagram content strategy * Instagram for tired entrepreneurs * Social media without burnout * Easy content plan for Instagram * Visibility strategies for small business * Instagram time-saving tips

Who This Episode Is For

• Entrepreneurs who want to market their business without sacrificing peace
• Coaches, creators, and service providers trying to maintain visibility with limited time
• Multi-passionate women growing their brand while balancing other priorities
• Anyone feeling stuck or inconsistent on Instagram

Key Takeaways

• You don’t need to show up every day to grow. You need a strategy that works with your life.
• Your best content already exists. Learn how to repurpose and repackage instead of always starting from scratch.
• Prioritize clarity over creativity. Simple, direct content performs better than overly produced trends.
• Focus on energy-efficient content creation tools like templates, systems, and batching.
• Instagram growth is not about perfection. It’s about being visible with intention.

Resources Mentioned in This Episode

• Michelle’s 7-Day Visibility Audio Challenge. DM “CHALLENGE” on Instagram @michellelthames to receive it.
• Registration for the free July 19th webinar “Get Visible & Booked Without Burnout”
• The Elevate & Empower Coaching Community, where you can implement what you learn with accountability and support

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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What You’ll Learn in This Episode:* The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing * How to create urgency and demand for your events using Instagram Stories * The authority-building moves that made Michelle’s audience trust her enough to buy premium offer * The role of consistency and intentional storytelling when launching in a “small but mighty” way * Tips on audience engagement, community nurturing, and visibility that builds long-term success

How to plan content strategically to build buzz around a launch or eventListener Q&A:

“How do I sell if I’m not blogging anymore?”“How do I create a content strategy when I feel overwhelmed planning it all out?”

If you're searching for:

• How to sell out retreats using Instagram
• Marketing strategies for small events
• Instagram Story sales strategies
• Organic content launch tips
• How to build authority with Instagram

This episode delivers real, tested strategies that work.

Perfect For: Coaches, consultants, and creators planning retreats, events, or premium offers * Entrepreneurs looking to grow their personal brand authority and sell with Instagram* * Multi-passionate women who want to build visibility and revenue—without burning out

Key Takeaways:* Selling doesn’t require a giant audience — it requires connection and clarity * Instagram Stories can become your best sales tool when used with intention * Your audience wants to be part of something—storytelling makes them lean in * Retreats and events sell best when people can visualize the transformation

Resources: Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge* (DM me “CHALLENGE” on IG @michellelthames) * Join my FREE Webinar all about Instagram July 19th HERE

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need.

What You'll Learn in This Episode:* The truth about audience size vs. audience quality — and why chasing vanity metrics keeps you broke * How to identify your "conversion content" and use it to build trust fast * Michelle’s 3-part framework to nurture a small but mighty audience into paying clients * Real client examples of how entrepreneurs with under 1,000 followers have made consistent sales * The biggest mindset shift you need to finally get seen and paid without burning out on content * How to craft content that connects, converts, and positions you as the authority — even in a crowded niche

Why This Episode MattersIf you're searching for:

• How to grow your business with a small audience
• How to make sales on Instagram without 10K followers
• Client attraction strategies for solopreneurs
• High-converting content plan for small creators
• Content that builds trust and authority fast

This episode will give you the roadmap.

Perfect For: Coaches, consultants, and creatives who feel stuck under 1,000 followers * Side-hustlers ready to make their online presence profitable * Entrepreneurs who want to build authority, visibility, and consistent sales* — without posting 24/7

Resources Mentioned:📌 Michelle’s 7-Day Visibility Audio Challenge — DM “CHALLENGE” on Instagram to join
📌 Want more support? Join the the Elevate & Empower Coaching Community today

Connect With Michelle:Stay inspired and get daily visibility tips—follow Michelle everywhere:* Instagram: @michellelthames * Threads: @michellelthames * LinkedIn: Michelle L Thames * YouTube: Michelle L Thames * Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.

In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed.

In this episode, you’ll learn:✅ How to leverage micro and nano influencers for massive ROI
✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands
✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)
✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces
✅ What’s next for influencer marketing in the evolving eCommerce landscape

Key Topics Covered:

• William’s story: From side hustle to eCommerce success
• The evolution of influencer marketing: Celebrities vs. micro/nano influencers
• Product seeding strategies that work in 2025 and beyond
• Actionable tips for selling more on Amazon and Walmart using influencers
• Viral content creation tips for eCommerce brands
• The future of influencer marketing: Trends and predictions

About Our Guest:William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets.

Connect with William:

• Website: stackinfluence.com
• Instagram: @stackinfluence
• LinkedIn: William Gasner

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners

Rate & Review:If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show!

• influencer marketing strategies for eCommerce
• micro influencer marketing tips
• how to seed products to influencers
• selling products with influencer marketing
• Amazon influencer strategies
• eCommerce marketing podcast
• social media marketing for online stores

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Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels.

Inside this episode, you’ll learn:
✅ How to find your niche or “lane” when you’ve shifted away from old platforms like blogging
✅ Strategies to find and attract your ideal clients, even if you’re starting fresh
✅ The easiest way to plan content without getting overwhelmed by strategy paralysis
✅ Why clarity and simplicity are the foundation of sustainable visibility
✅ Actionable steps to start showing up strategically this week

Whether you’re a coach, service provider, or creative entrepreneur, this episode will help you reset your visibility plan so you can show up confidently, connect with the right people, and finally start getting paid what you’re worth.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

💬 Found this episode helpful? Leave a review and share it with a friend who needs a clarity boost!

how to get found online, build a visibility strategy, sales tips for small businesses, content planning without burnout, attract ideal clients online, visibility and sales coaching, audience growth for entrepreneurs.

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Ready to turn your Instagram and content into a reliable client-attracting machine? In this powerful episode, marketing strategist and visibility expert Michelle Thames shares her proven, step-by-step content plan that helps entrepreneurs book out their services without needing to go viral or post every day.

You’ll learn:
✅ The exact 3-post weekly content system that balances visibility, connection, and conversion
✅ How to rotate themes so your content feels fresh but strategic
✅ Why consistency alone doesn’t book clients — and what actually does
✅ How to create posts that attract your ideal clients even with a small audience
✅ Simple tweaks you can make this week to start turning your content into cash

If you’ve been feeling stuck in the posting hamster wheel — this episode will give you a clear, doable plan to simplify your marketing, show up with purpose, and start signing more clients in 2025.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

💬 Did this episode shift your strategy? Leave a review and share it with a friend who wants to get booked out!

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Ever wonder what really changes when you finally get a clear visibility strategy? In this powerful episode, Michelle Thames dives deep into the transformation of her client Robin Mohammad, founder of Necessary Nutrition, who went from feeling scattered and invisible online to creating a visibility flow that made her content consistent, her days easier, and her brand stronger.

You’ll hear Robin’s story in her own words plus Michelle’s breakdown of the key shifts Robin made, including:

✅ Building a 3-post-per-week content system that feels sustainable
✅ Creating a lead magnet (her 7-Day Nutrition Reset) inspired by Michelle’s Visibility Challenge
✅ Leveraging her role as a speaker to elevate her authority online
✅ Moving from chaotic posting to a visibility plan that actually attracts ideal clients

Whether you’re a wellness entrepreneur like Robin, a service provider, or a creator who’s tired of posting without results, this episode shows exactly how structure and strategy can help you reclaim your time and attract aligned opportunities.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

💬 If this episode inspired you, leave a review and share it with a friend who needs a visibility breakthrough.

client case study for visibility strategy, how to build content consistency, content plan for wellness entrepreneurs, grow your business with visibility, Instagram strategy success stories, marketing clarity for small businesses, creating lead magnets that convert.

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Wondering why you’re posting Reels, Stories, and carousels but still hearing crickets? In this powerful episode, Michelle Thames uncovers the real reasons you’re not getting seen on Instagram, even if you think you’re doing everything “right.” She reveals what’s missing from most IG strategies, why trending audio and posting daily won’t fix visibility problems, and how to finally create content that gets in front of the right people.

You’ll learn:
✅ The most common Instagram mistakes that keep you stuck in invisibility
✅ Why focusing only on engagement or follower count actually backfires
✅ How to build an Instagram presence that turns small audiences into paying clients
✅ The mindset shift you need to stop chasing virality and start building strategic visibility
✅ A simple framework to make your content bingeable and shareable without burning out

Whether you’re a coach, consultant, creator, or service provider, this episode will help you transform your Instagram strategy and get seen by the people who matter most to your business.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Loved this episode? Leave a rating + review and share with a friend who needs better IG results.

why your Instagram isn’t working, how to get seen on IG, Instagram visibility tips 2025, improve Instagram engagement, Instagram strategy for small businesses, get more views on Reels, small audience Instagram growth.

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Want to know how to audit your online presence to stand out online and attract your dream clients in 2025? In this actionable episode, Michelle Thames, marketing strategist and visibility expert, shares a step-by-step guide to performing a full brand audit so your Instagram, website, and digital footprint start working for you, not against you.

You’ll discover:✅ What an effective online presence audit looks like in 2025
✅ A 5-step audit checklist to fix your social media profiles, website, and search visibility
✅ How to align your messaging and visuals so clients know exactly what you do
✅ Why having a clear online presence is more important than posting every day
✅ How to build a strong personal brand online that attracts clients without chasing followers

Whether you’re an entrepreneur, service provider, coach, or creator, this episode gives you the clarity you need to improve your brand’s visibility and get discovered by the right people.

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
Loved the episode? Leave a review on Apple or Spotify and share with a friend who needs a digital presence makeover!

online presence audit, digital brand audit, personal branding for entrepreneurs, how to get visible online, improve Instagram profile, website audit for small business, increase online visibility 2025.

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Ever wish you could ask a marketing strategist your burning questions about getting visible, building authority, and selling online? In this Q&A Sunday episode of the Booked & Visible series, Michelle Thames answers the most common—and powerful—questions from women entrepreneurs and coaches about standing out, growing a community, and making sales with confidence in 2025.

From overcoming overwhelm to growing your email list, selling daily without being salesy, and conquering imposter syndrome, Michelle shares actionable advice and the real-world strategies she uses with her clients. Whether you’re just starting out or ready to level up, this episode is packed with tips you can use right now to see results.

In this episode, you’ll learn:

• How to stay visible when life gets busy or unpredictable
• The fastest way to grow your email list with the right audience
• Simple, authentic ways to sell every day—without feeling pushy
• How to become the go-to expert in your niche, even with a small following
• One thing you can do this week to move your business forward
• Mindset shifts to beat comparison and imposter syndrome

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

*Get your FREE $200-a-day Story Strategy guide HERE!*Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Q&A marketing podcast, visibility for women entrepreneurs, selling online, authority building, email list growth, how to get clients, imposter syndrome help, Michelle Thames, Booked & Visible series, social media marketing tips

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Ready to create content that positions you as the go-to authority, attracts dream clients, and brings in daily sales—even if you’re not a millionaire (yet)? In this powerful episode of the Booked & Visible series, Michelle Thames breaks down her signature 5-step content system for women entrepreneurs and coaches who want to build a magnetic brand and grow their income with ease.

Michelle shares the real strategies, frameworks, and examples that help her—and her clients—stand out online, nurture community, and make consistent sales. No more random posting or guessing what works: this episode is your roadmap for planning, batching, and executing content that gets you noticed and paid.

In this episode, you’ll learn:

• Why having a repeatable content system is the secret to sustainable business growth
• The 5 content pillars every entrepreneur needs for authority and sales
• How to batch, rotate, and schedule your posts for maximum impact
• Ways to use storytelling and social proof to build trust and credibility
• The art of adding clear calls to action without feeling pushy
• Real results and “receipts” from Michelle and her clients who use this system
• How to infuse millionaire mindset and strategy—even if you’re still on the way

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!content system for entrepreneurs, how to get daily sales, authority content strategy, women entrepreneur content plan, social proof in content, batching content, magnetic brand, millionaire mindset for business, Michelle Thames, Booked & Visible podcast

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Tired of sleazy sales tactics and bro marketing that just don’t feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025.
Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results.

Michelle shares her real-life receipts, client wins, and the simple mindset shifts that help you stop dreading sales and start converting with ease. If you’re ready to ditch outdated hustle culture and start selling in a way that feels good—and gets results—this episode is your new sales playbook.

In this episode, you’ll learn:

• Why bro marketing is dead (and what’s replacing it)
• Five authentic sales strategies for modern entrepreneurs
• How to teach first, sell second (and why it works every time)
• How to use social proof, DMs, and storytelling to drive conversions
• Real-world examples from Michelle’s business and clients
• The art of using soft CTAs to invite—not push—your audience to work with you
• Why making it safe to buy from you increases your sales and referrals

Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!authentic sales, how to sell online, no bro marketing, women entrepreneur sales tips, social proof selling, content that converts, selling in the DMs, sales strategies for coaches, visibility podcast, Michelle Thames, Booked & Visible series

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Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers.

Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurture genuine relationships, and turn community members into paying customers. Whether you’re starting from scratch or ready to uplevel your audience, this episode will show you exactly how to create a list and community that responds, engages, and buys from you every week.

In this episode, you’ll learn:

• Why focusing on community (not just followers) leads to more sales
• How to create a simple, irresistible freebie that attracts your ideal clients
• The weekly email and IG story strategy that keeps your audience engaged
• How to use DMs and group chats to nurture real relationships and drive conversions
• The secret to consistent calls-to-action that get your offers seen (and SOLD)
• Real client examples and receipts proving this system works—even with a small audience

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Email list building, how to get clients from Instagram, Instagram community, women entrepreneur marketing, audience that buys, relationship marketing, community-driven sales, list building tips, Michelle Thames podcast, Booked & Visible series

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In this high-impact episode of Social Media Decoded, Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging.

Learn how to confidently sell in the DMs, build genuine connections, and convert without sounding sleazy. Jillian also drops her signature strategies for overcoming sales fears, standing out online, and staying consistent—even with a small audience.

Whether you’re new to online business or ready to scale, this episode is packed with real talk, action steps, and permission to do sales your way.

What You’ll Learn:

• How Jillian made 7 figures without a website or sales page
• The biggest sales mistakes most entrepreneurs are making in their DMs
• Jillian’s exact DM strategy to warm leads and close sales with ease
• Why traditional sales scripts don’t work—and what to do instead
• How to shift your mindset from “bothering people” to building value
• Real examples of closing $10k+ deals via conversation, not automation

Guest Info:
Jillian Murphy
Sales Strategist & Founder
Instagram: @thejillianmurphy
Website: thejillianmurphy.com

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Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy, a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system.

Listen in as Aleta shares her real journey of rebuilding her confidence, creating a strategy, and starting to see fast results (including a flood of new engagements and clients) after working with Michelle. This isn’t just inspiration; it’s your playbook for getting unstuck, taking action, and finally building the audience and business you deserve.

In this episode, you’ll learn:

• The most common reasons women lose visibility and what to do about it
• How Aleta turned her overwhelm into momentum with a simple, personalized roadmap
• The 3-step process Michelle uses to clarify your message, organize your offers, and get you seen
• Why accountability and implementation are the missing links for most entrepreneurs
• Real, actionable tips you can use this week to increase engagement and start attracting buyers

Plus:

• Michelle’s framework for building community and celebrating every win (even the small ones)
• An exclusive invite to join the private Visibility Queens IG chat for daily support and accountability
• How you can get your hands on Michelle’s $67 Visibility Fix framework (just DM “FIX” on Instagram)
• Details on Michelle’s upcoming open house and live event—be the next name on her sticky note wall!

Ready to get visible, get paid, and get your confidence back?

• DM Sprint to find out more about my marketing sprints

Don’t miss the next episode:
Tune in tomorrow for Michelle’s proven strategies to build an email list and IG community that buys from you—every single week.Visibility case study, women entrepreneurs, client success story, personal brand visibility, how to get clients online, overcome overwhelm in business, build an engaged audience, Michelle Thames podcast, Booked & Visible series

Let’s Stay Connected!

Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Facebook: Michelle Thames

Tag me when you’re listening so I can share your story and cheer you on!
Subscribe, rate, and review the podcast to help more women get visible and paid.

Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

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Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playbook.

In this episode, you’ll learn:

• Why podcasting is the most underrated personal branding tool for women entrepreneurs in 2025
• The 3 keys to launching a podcast that actually attracts dream clients (not just more followers)
• How to plan binge-worthy, shareable episodes—even if you’re starting with a tiny audience
• Michelle’s behind-the-scenes workflow for using one podcast episode across Instagram, LinkedIn, Stories, and email
• Simple, actionable steps to turn listeners into leads (without being salesy)

✨ Ready to use your voice to grow your business and get paid?

Don’t miss the next episode:
Tomorrow, Michelle shares a powerful client case study—see how real women go from invisible to booked out using her system.

Let’s Stay Connected!

Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Facebook: Michelle Thames

Tag me when you’re listening so I can share your story and cheer you on!
Subscribe, rate, and review the podcast to help more women get visible and paid.

Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

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Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025.

Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coach. If you’re ready to leave “bro marketing” behind and attract real results, this is your new playbook.

In this episode, you’ll learn:

• Why generic “visibility hacks” don’t work for women (especially women of color and multi-passionate entrepreneurs)
• The 3-step Visibility Ecosystem that brings in clients—without burning out
• How to turn social proof (like Michelle’s sticky note wall) into sales
• What makes people take action (hint: it’s NOT just more content)
• How to make it easy for dream clients to buy, join, and refer you

Plus:

• Behind the scenes of Michelle’s sold-out November event (and how you can get on the wall)
• Early access to Michelle’s upcoming Open House on June 29
• Your invite to the private Visibility Queens IG chat—get support, daily prompts, and coaching

✨ Ready to get visible and paid?

• DM “STORY” on Instagram for Michelle’s $200 a day story strategy guide or click here

Don’t miss the next episode:
Tomorrow, Michelle reveals how to launch a podcast that attracts clients and grows your personal brand—even if you’re starting from zero.

Subscribe and binge the whole “Booked & Visible” series for your step-by-step blueprint to stand out and sell out in 2025! This is the FIRST Episode in this series.

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In this episode of Social Media Decoded, host Michelle Thames chats with content marketing strategist Carlissa LeBlanc, the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast. Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business.

You’ll learn:

• Carlissa’s proven strategy for batch-creating a month of content in one day
• How to simplify your marketing without sacrificing results
• The systems she uses to stay visible—even when life gets busy
• Why marketing consistency is more about strategy than hustle

Whether you're just starting your business or managing multiple roles, this episode will help you build visibility and confidence with less stress and more strategy.

📌 Connect with Carlissa:
Website: www.cdcreativecoagency.com
Instagram: @carlidorlyn
Join her newsletter: www.cdcreativecoagency.com/newsletter

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If AI feels overwhelming, confusing, or just not you—this episode is exactly what you need.

In this week’s episode of Social Media Decoded, Michelle sits down with Kinsey, the founder of Authentic AI®, to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity. Kinsey shares her “human-first” approach to AI, how to train ChatGPT to sound like you, and why more women need to embrace these tools for content creation, automation, and time freedom.

Whether you’re new to AI or looking to level up your current workflow, Kinsey’s tips will help you integrate tools like ChatGPT in a way that feels aligned, effective, and completely YOU.

What You’ll Learn in This Episode: How to use AI to amplify your brand voice (not replace it) * The mindset shift every entrepreneur needs to confidently embrace AI * Kinsey’s Brand Blueprint Method for training ChatGPT to sound like you * Rookie mistakes people make with ChatGPT prompts * How to create Reels faster using AI tools * The real reason more women need to start using AI*—and how it can change your business

Links & Resources Mentioned:* ✨ Brand Blueprint for ChatGPT * 🎥 AI Reels Club * 🧠 AI Advocacy Resources * 💻 Learn more about Kinsey: diywith.ai * Follow Kinsey on IG: @authenticaiforentrepreneurs

AI for entrepreneurs, ChatGPT for small business, how to use AI authentically, women using AI, brand voice with AI, AI content creation tips, human-first AI marketing

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In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands.

Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word.

Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power.

What You’ll Learn in This Episode:* What a brand voice really is (and why it’s your business’s secret sauce) * The difference between messaging strategy and copywriting * How to write content that sounds like you AND attracts ideal clients * Tips for finding your voice—even if you don’t feel like a “natural” writer * Why oversaturation is a myth—and how to embrace what makes you unique

Resources & Links Mentioned:🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama
📸 Instagram: @thecopywritingmama
🌐 Website: www.thecopywritingmama.com

Keywords for SEO Discovery:* how to develop a brand voice * messaging strategy vs copywriting * how to stand out in a saturated market * authentic brand messaging * copywriting tips for entrepreneurs * finding your voice as a business owner * content that converts * mompreneur marketing strategy

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Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India.

With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral.

Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it’s time to hire an OBM—this episode is packed with practical tips and real-life inspiration.

What You’ll Learn: How Shruti quit her corporate job with no backup plan * Her exact steps to landing clients on Upwork with zero experience * What a Certified Online Business Manager (OBM) actually does * How to scale a freelance business into consistent 5-figure months * Tips to avoid burnout, set boundaries, and stay motivated * The difference between hiring a VA vs. OBM* for sustainable business growth

Guest Info:Shruti – Founder of Thriving Mondays

• Website: https://thrivingmondays.com
• Upwork Profile: View Here
• LinkedIn: linkedin.com/in/hello-shruti

Episode Quote to Share:"You don’t need to go viral to make money online—you just need the right skills and the courage to start." – Shruti

• how to start freelancing
• freelance business tips
• Upwork success strategy
• how to find clients on Upwork
• virtual assistant vs online business manager
• building a business from home
• quitting your job to freelance
• OBM for entrepreneurs
• online business systems and strategy

🎧 Listen + Subscribe:Don’t miss this episode! Subscribe to Social Media Decoded and leave a review to help more people discover inspiring stories like Shruti’s.

Available on Apple Podcasts, Spotify, Amazon Music, and everywhere you listen.

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What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence?

In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people.

This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out.

You’ll walk away with:
✔️ A breakdown of how I sold out my offer using content and voice notes
✔️ The 4 key things that made it successful (and how you can do it too)
✔️ How to shift from pitching to inviting in your sales conversations
✔️ What to focus on when you want to book clients without launching

Because you don’t need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease.

Want to Sell Out Your Offer Too?Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post.

Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move.

Let’s be friends on the ’gram! I’m always sharing behind-the-scenes, client wins, and marketing gems you won’t want to miss. Follow me @michellelthames.

This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let’s make your next offer the easiest sell yet.

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What if the thing slowing down your marketing success… is you?

If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you.
You don’t need to start from scratch or build a complicated funnel.
You need clarity, simplicity, and a strategy that fits your life and your season.

In this episode, I’m walking you through the 10-minute marketing audit I’ve used with my private clients to help them clean up their message, tighten their content strategy, and book dream clients without burnout.

You’ll walk away with:✔️ A simple framework to audit your content, bio, and offers
✔️ The #1 messaging mistake that’s keeping people from saying YES
✔️ A tangible, doable strategy to start marketing with purpose, not pressure

Friend, you don’t need more content. You need a better container for your message.
Let’s fix that today—together.

Ready to Get Visible with Ease?Grab my FREE 7-Day Visibility Challenge and start showing up strategically so your dream clients can finally find you:
michellelthames.com/challenge

🎧 Want the full playbook? Download my $17 audio course that teaches you how to build visibility and convert followers into paying clients with ease:
Check it out here

📲 Let’s stay connected! Come hang out with me on Instagram, where I share daily tips, wins, and real talk:
@michellelthames

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In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model.

Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it into an Inc. 5000 company that has served thousands of clients worldwide.

If you're a startup founder, creative entrepreneur, or small business owner looking for bootstrapping tips, branding advice, or scalable business models, this conversation is packed with value.

What You’ll Learn in This Episode:* How Johnathan scaled Penji without outside funding * The biggest challenges of bootstrapping a business (and how he overcame them) * What makes customer experience a true differentiator in today’s digital world * How subscription-based services are shaping the future of creative work * Lessons from managing a high-performing creative team and building long-term client trust

Resources & Links Mentioned:💻 Penji Website: https://penji.co
📲 Follow Penji on Instagram: @penji.co
🎙️ Dear Dads Podcast: Listen Here
💡 Free Ideas Daily: https://freeideas.io

• how to bootstrap a startup
• bootstrapped business success stories
• customer experience strategy
• building a creative agency
• subscription business model tips
• how to start a service-based business
• creative team management
• small business branding and marketing

💬 Connect with Michelle:🌐 Website: www.michellethames.com
📧 Email: michelle@michellethames.com
📲 Instagram: @michellelthames

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Feeling like you’re showing up online but not seeing results?

You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need to attract visibility and aligned clients consistently.

If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walking you through the content system I teach inside my $17 audio course, Visible & Booked™, and sharing how to build a visibility rhythm that works—even if you’re not posting every day.

✨ You’ll learn:

• The 3 content types you need to turn followers into clients
• Why engagement ≠ visibility (and what actually matters)
• The #1 mindset shift to stop overthinking your content
• How to create consistent visibility without burnout

🎧 Whether you're a coach, service provider, or multi-passionate entrepreneur—this episode will give you a real strategy you can use today.

Ready to Build a Brand That Stands Out?Join my FREE 7-Day Visibility Challenge and learn how to confidently show up, attract aligned clients, and build a brand that gets remembered (without posting 24/7).
→ JOIN HERE

Want My Full Visibility System?My $17 audio course, Visible & Booked™, teaches you how to create a simple, sustainable content rhythm that turns your ideas into income.
→ Grab it now here

You’ll walk away with:
✅ A weekly content plan that works for your life
✅ Plug-and-play visibility strategy
✅ Confidence to show up like the expert you are

📌 Don’t forget to subscribe + leave a review if this episode gave you clarity!

Let’s keep you visible & paid,
—Michelle Thames
@michellelthames | Host of the Social Media Decoded podcast

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In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout.

What You’ll Learn:✔️ How to build a sustainable weekly Instagram workflow✔️ The 4-part content system Michelle uses to stay visible in under 90 minutes/week✔️ The difference between posting constantly and posting strategically✔️ How to repurpose and automate your content for more reach with less effort✔️ What metrics to focus on that actually lead to growth and conversionsResources & Links: Grab the Visible & Booked* audio course for $17 * Start the FREE 7-Day Visibility Audio Challenge * Follow Michelle @michellelthames * Support the podcast ☕

Instagram growth strategy, Instagram batching system, social media automation, how to grow without burnout, content repurposing for Instagram, Michelle Thames podcast

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In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment.

Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame.

Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff.

🎧 In This Episode, You’ll Learn: How Kia reached 42M views on Facebook and the exact strategy behind her viral content * Tips for monetizing content through platform tools, brand partnerships, and organic growth * How she built Flau’jae’s brand from grassroots to global recognition in sports and music * Why storytelling and authenticity are key to building a strong digital presence * Time management and mindset shifts for mompreneurs and multi-hyphenate women * How to protect your peace while managing fame and brand growth online * What every creator needs to know about turning attention into income*

About Kia J. Brooks:Kia J. Brooks is a businesswoman, motivational speaker, digital strategist, and mother of 7—best known as the mom and manager of Flau’jae Johnson, rapper and LSU women’s basketball star. She is the definition of “momager to mogul,” using her experience to help others grow, monetize, and lead with purpose.

Connect with Kia:* Instagram: @kiajbrooks * Facebook: Kia J. Brooks * Watch Flau’jae: @flaujae

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In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience.

What You’ll Learn:✔️ Why “picking one niche” isn’t the only path to success✔️ What causes confusion in your content—and how to fix it✔️ How to use brand clarity to market multiple offers or ideas✔️ Michelle’s 3-step framework to create a magnetic, multi-passionate brand✔️ How to use storytelling and values to connect with your audienceResources & Links: Grab Visible & Booked* audio course for $17 * Start the FREE 7-Day Visibility Audio Challenge * Follow Michelle @michellelthames * Buy Michelle a matcha ☕

marketing for multi-passionate entrepreneurs, brand clarity, niche vs clarity, personal branding tips, storytelling in marketing, Michelle Thames podcast

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In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses.

Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact.

If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen!

What You’ll Learn in This Episode:* How Dr. Shadé started her brand in Kazakhstan and scaled it globally * The biggest mistakes entrepreneurs make in digital branding * Her 3-step formula for income, influence, and impact * How to create and launch a successful online course—even with a small audience * Unique ways to stand out in a saturated digital space * Why personal branding is key to building generational wealth * Tools, mindset shifts, and strategies for scaling online

Connect with Dr. Shadé Y. Adu:🌐 Website: https://www.shadeyadu.com
📸 Instagram: @heydrshade

Resources & Mentions:* Learn more about Michelle’s free 7-Day Visibility Challenge * Want help launching your podcast? Work with Michelle → email me michelle@michellethames.com

Subscribe & Leave a Review:Loved this episode? Don’t forget to subscribe, rate, and leave a review on Apple Podcasts or Spotify. Your feedback helps us reach more amazing entrepreneurs like you!

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In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed with strategy, personal examples, and actionable tips for entrepreneurs who are ready to get visible and paid.

What You’ll Learn:✔️ Why building authority early is more powerful than being everywhere✔️ How to center your brand around ONE power offer to increase clarity and conversions✔️ Why owning your audience through email is critical in today’s content landscape✔️ How Michelle uses her $17 offer and free challenge to build a simple visibility funnel✔️ The exact steps you can take to implement these shifts right nowWhy This Episode Matters:If you’ve been stuck in the content hustle, struggling to grow your audience or convert views into clients, these three visibility shifts will help you work smarter. Whether you’re just starting out or ready to pivot, this episode will show you how to build a brand that’s known and booked.Resources & Links: Get the Visible & Booked* audio course for just $17 * Start the FREE 7-Day Visibility Audio Challenge * Support the show by buying Michelle a matcha ☕ * Follow Michelle on all platforms @michellelthames

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In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you’re tired of spinning your wheels and want to use Instagram strategically, this episode is for you.

What You’ll Learn:✔️ The 3 outdated Instagram strategies you need to stop using immediately✔️ Why the algorithm no longer rewards certain behaviors (and what to do instead)✔️ How to use personal branding and storytelling to increase engagement✔️ The content types that are driving growth and sales on Instagram in 2025✔️ Michelle’s go-to resources for consistent, sustainable visibilityWhy This Episode Matters:Instagram isn’t going anywhere—but the way we use it needs to evolve. This episode gives you a real-time pulse on what’s working right now so you can stop wasting time and start showing up in ways that build your brand and bottom line.Resources & Links: Grab the Visible & Booked* audio course for just $17 * Start the FREE 7-Day Visibility Audio Bootcamp * Follow Michelle on all platforms @michellelthames * Support the show by buying Michelle a matcha ☕

Keywords:outdated Instagram strategies 2025, Instagram growth tips, personal branding on Instagram, Michelle Thames podcast, content strategy for Instagram, how to grow organically on Instagram, visibility tips for entrepreneurs

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In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her personal brand, consistently attract clients, and scale with confidence.

What You’ll Learn:✔️ Why going viral isn’t a long-term strategy for business growth✔️ The three sustainable content strategies that lead to sales✔️ How to focus on building authority instead of chasing clout✔️ Why consistency matters more than daily posting✔️ How community, connection, and value-driven content drive revenueWhy It Matters:Virality is unpredictable—but strategy is reliable. If you’re building a brand with intention and want to attract aligned clients, this episode shows you how to grow with purpose instead of pressure.Resources & Links:* Buy Michelle a matcha and support the show ☕ * Follow Michelle on all social platforms @michellelthames

Keywords:social media growth strategy, how to grow on Instagram 2025, sustainable marketing tips, content marketing for entrepreneurs, Michelle Thames podcast, six figure brand, personal branding tips, grow without going viralHashtags:#SocialMediaStrategy #PersonalBranding #MarketingForEntrepreneurs #ContentThatConverts #MichelleThamesPodcast #SustainableGrowth

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In this episode of Social Media Decoded, Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across platforms. This episode is packed with practical tips, time-saving hacks, and content planning advice for busy entrepreneurs who want to market smarter, not harder.

What You’ll Learn:✔️ Michelle’s 4-step batching process to create content quickly and efficiently✔️ How to use ChatGPT to write captions, brainstorm ideas, and stay consistent✔️ The types of content to focus on each week to increase visibility and sales✔️ How batching helps prevent burnout and improves strategy✔️ The tools and templates Michelle uses to simplify her workflowWhy This Episode Matters:You don’t need to be glued to your phone 24/7 to grow your brand. Learn how to create high-impact content in less time so you can show up consistently and free up space to focus on revenue-generating activities.Resources & Links:* Buy Michelle a matcha and support the podcast ☕ * Follow Michelle on Instagram, LinkedIn, TikTok, and YouTube @michellelthames

Keywords:content batching for entrepreneurs, time-saving content strategy, how to use ChatGPT for content creation, weekly content planning, Instagram batching tips, content workflow for business owners, Michelle Thames podcastHashtags:#ContentBatching #ContentStrategy #EntrepreneurMarketing #ChatGPTForBusiness #MichelleThamesPodcast #SocialMediaDecoded

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In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building.

Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off.

If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don’t want to miss this episode.

In This Episode, We Cover: Why women’s sports are seeing a massive rise in attention and media coverage * The WNBA's marketing strategies that are helping it grow faster than ever * How to use storytelling and digital marketing to build community around a brand * The unique challenges and opportunities of marketing a professional sports team * What every brand can learn from the Chicago Sky’s marketing playbook * How to attract brand partnerships and connect with the next generation of fans * The future of sports marketing* and where digital platforms play a role

About Tania Haladner:Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women’s basketball.

📲 Connect with Tania & the Chicago Sky:* Website: https://sky.wnba.com * Instagram: @chicagosky * Follow Tania: @taniah231110

• women’s sports marketing
• WNBA brand strategy
• Chicago Sky fan engagement
• how to market a sports team
• marketing women’s basketball
• building community in sports
• WNBA digital marketing strategy
• sports marketing podcast
• women in sports business
• sports brand storytelling

🎙️ Subscribe to Social Media Decoded and leave us a review on Apple Podcasts or Spotify to help others discover these impactful conversations.

ChicagoSky #WNBA #SportsMarketing #WomensSports #SocialMediaDecoded #BrandStrategy

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In this episode of Social Media Decoded, Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of her plug-and-play visibility system, the core framework inside her audio course Visible & Booked, and how entrepreneurs can finally stop guessing and start attracting the right clients.

What You’ll Learn:✔️ Why visibility matters more than virality in 2025✔️ The 3 key components of Michelle's $17 strategy✔️ How to create content that converts with clarity and purpose✔️ Simple daily actions to attract aligned clients consistently✔️ Why Visible & Booked is the no-fluff resource every business owner needsWhy This Episode Matters:You don’t need to post more—you need to post smarter. This episode gives you the mindset shift and strategy needed to finally become visible and booked, using a system that’s affordable, accessible, and actually effective.Resources & Links: Grab the Visible & Booked* audio course for just $17 HERE * Support the podcast & buy Michelle a matcha ☕ * Follow Michelle on Instagram, TikTok, LinkedIn & YouTube @michellelthames

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In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to expert, this episode gives you the clarity and confidence to make your brand magnetic.

What You’ll Learn:✔️ The difference between posting and personal branding
✔️ 3 key components of a strong personal brand
✔️ Real tips for creating content that attracts ideal clients
✔️ How to connect emotionally with your audience and build authority
✔️ A special invite to Michelle’s FREE webinar happening April 16th

Resources & Links: Save your seat for the Magnetic Personal Branding Webinar* on April 16 at 7PM CST * Buy Michelle a matcha and support the show ☕😉 * Follow Michelle on Instagram @michellelthames

Keywords:personal branding strategy, social media marketing, how to build a personal brand, content marketing for entrepreneurs, Michelle Thames podcast, visibility tips, magnetic brand

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In this powerful live coaching episode of the Social Media Decoded Podcast, host Michelle Thames sits down with Martita, a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT).

Tune in for a behind-the-scenes look at a real-time marketing and business strategy coaching session. You'll hear Martita’s journey from passion to purpose, the challenges she’s facing while building her personal brand online, and the actionable next steps to grow her visibility and impact.

What You'll Learn in This Episode:* How Martita uses EFT tapping to support educators’ mental health and emotional well-being * The biggest mindset shifts she's experienced as part of the Elevate & Empower community * Real-life marketing strategies to grow your personal brand as a service-based entrepreneur * Why visibility is key to growth—and how to overcome fear of showing up online * The exact action step Martita is taking to move her brand forward this week

Whether you’re just starting your business or looking to refine your brand strategy, this episode is packed with insights and inspiration for multi-passionate entrepreneurs ready to turn their passion into purpose.

🔗 Connect with Martita:Follow Martita on Instagram: @martitarobbins
Learn more about her services: links.askmartitarobbins.com

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In this episode of Social Media Decoded, Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. These aren't fluffy tips—they're practical strategies that will help you show up with clarity, consistency, and confidence.

What You’ll Learn:✔️ Why visibility is more than just posting content✔️ How to show up as a thought leader and build credibility✔️ The power of pitching yourself for aligned opportunities✔️ A simple framework for making consistent, confident offers✔️ Weekly actions to track your growth and stay accountableWhy This Episode Matters:If you're tired of feeling invisible online and want a realistic, doable plan to show up and stand out—this episode gives you the exact goals to focus on. It’s not about doing more—it’s about doing what actually works.Resources & Links: Sign up for Michelle’s free Magnetic Personal Branding* webinar on April 16 at 7PM CST – Sign up HERE * Support the podcast and buy Michelle a matcha ☕ * Follow Michelle on Instagram @michellelthames

visibility goals 2024, content strategy April, personal brand growth, thought leadership, how to pitch yourself, expert positioning, entrepreneur visibility, Michelle Thames podcast

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In this episode of Social Media Decoded, Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it’s not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so you can grow your brand with confidence and intention.

What You’ll Learn:✔️ Why more followers doesn’t automatically mean more money✔️ The truth about posting daily (and why quality > quantity)✔️ What going viral can and can’t do for your business✔️ How to build an engaged audience that converts✔️ The three types of content every business owner should postWhy It Matters:If you’ve been feeling stuck, burnt out, or frustrated with slow social media growth, this episode will give you a clear, no-fluff roadmap to building visibility in a way that feels sustainable and strategic.Resources & Links: Save your seat for Michelle’s free webinar, Magnetic Personal Branding,* on April 16 – * Join our next networking event here * Support the podcast by buying Michelle a matcha ☕ – Buy Me a Coffee * Follow Michelle on Instagram @michellelthames

social media growth strategies, how to grow on Instagram, truth about social media, Michelle Thames podcast, online marketing for entrepreneurs, content strategy 2025, grow your brand on social#SocialMediaMarketing #InstagramGrowth #OnlineVisibility #DigitalStrategy #MichelleThamesPodcast

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In this episode of Social Media Decoded, host Michelle Thames discusses the biggest mistake entrepreneurs make: trying to build their business completely alone. From burnout to confusion to missed opportunities, going solo is one of the fastest ways to stay stuck. Michelle shares personal stories, powerful stats, and real strategies to help you find the right community, build your support system, and grow your business with confidence.

What You’ll Learn:

✔️ Why entrepreneurship can feel isolating—and how to change that✔️ How community and connection speed up business growth✔️ What to look for in a supportive business network✔️ The difference between free groups and high-value communities✔️ How to start making intentional connections that lead to opportunity

Resources & Links:

• Join Michelle’s Elevate & Empower community – Learn More Here
• Join the next networking event here: Join here
• Buy Michelle a matcha and support the show ☕ – Buy me a coffee
• Follow Michelle on Instagram @michellelthames

Keywords:

business community for entrepreneurs, entrepreneur loneliness, support systems for small business owners, why entrepreneurs struggle, Michelle Thames podcast, business networking tips, elevate and empower

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In this episode of Social Media Decoded, Michelle Thames shares how a casual coffee chat led to a $1,000 opportunity—and how you can start turning simple conversations into real business growth. If you’ve ever felt like networking is a waste of time or you’re not sure how to build genuine relationships online, this episode will give you the mindset shift and actionable strategies you need. Discover how to stop chasing followers and start building powerful connections that open doors.

What You’ll Learn in This Episode:✔️ How one 15-minute coffee chat led to a $1,000 payday✔️ The biggest networking mistakes entrepreneurs make✔️ Why most people never see ROI from networking—and how to fix it✔️ How to approach conversations that lead to opportunities (without being salesy)✔️ Where to find the right rooms and how to stay top-of-mind with potential clientsWhy This Episode Matters:Because networking isn’t dead—it just needs to be done with strategy. Whether you're introverted or extroverted, a solo founder or building a team, this episode will help you rethink how you build relationships in business and why it’s the secret growth strategy no one talks about enough.Resources & Links: Join Michelle’s next Elevate & Connect Networking Event on April 8th * Support the show & keep Michelle caffeinated: Buy Me a Coffee* ☕ * Connect with Michelle on Instagram @michellelthames

networking for entrepreneurs, business growth through relationships, how to network online, entrepreneur mindset, elevate and connect, coffee chat strategy, Michelle Thames podcast, personal brand growth, marketing connections, relationship marketing

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In this episode of Social Media Decoded, host Michelle Thames chats with Taylor Smith, 4X founder, community builder, and host of The Power Table Podcast. Known as “The Queen of Community,” Taylor shares how she went from digital product strategist to hosting a 125-person conference—all through the power of connection, trust, and community.

If you’ve been struggling to build a loyal audience, convert followers into buyers, or create a space where people truly feel like they belong—this episode is for you.

🔥 What You'll Learn: How to build a community around your unique expertise * The secret to creating a space that feels exclusive and* welcoming * How Taylor turned her online audience into real-life event attendees * Why community is your best marketing asset for selling digital products * Practical tips to start building and monetizing your own online community today

📌 Resources & Links Mentioned:🔗 Taylor’s Website: https://taylorrenee.co/
🎟️ The Power Table Conference (April 23–24): https://tickets.thepowertable.co/
🎧 The Power Table Podcast: Listen Here
📸 Follow Taylor on Instagram: @taylorrenee.co | @thepowertable.co

💬 Connect with Michelle:💻 Website: www.michellethames.com
📲 Instagram: @michellelthames

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Your job title is NOT your identity, and it definitely doesn’t determine your success. In this episode, Michelle Thames is breaking down the real factors that impact your business growth and why spending time worrying about your title is holding you back. Whether you’re calling yourself a CEO, Founder, or Marketing Guru—it doesn’t mean a thing if you’re not delivering results. Get ready for some tough love, real strategies, and a mindset shift that will help you focus on what actually moves the needle in your business.

What You’ll Learn in This Episode: Why job titles don’t actually matter in the grand scheme of business success * The three things that will get you paid more than a title ever will * How to position yourself as an expert—without relying on a fancy title * The biggest mindset shift that will help you build real credibility and influence * Actionable steps to focus on impact over image*

Why Listen?If you’ve ever hesitated to put yourself out there because you didn’t feel “official” enough, this episode will give you the confidence to show up, share your expertise, and stop hiding behind labels.Resources & Links: Join Elevate & Connect on April 8th and build REAL business relationships! JOIN HERE * Buy Michelle a matcha and support the show * Connect with Michelle on Instagram @michellelthames*

entrepreneurship mindset, personal branding, business success, social media growth, impact over image, marketing strategies, expert positioning, how to get clients, business networking, Michelle Thames podcast

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Are you sleeping on Pinterest? Most entrepreneurs focus on Instagram and TikTok but completely ignore one of the biggest untapped platforms for traffic, leads, and sales. In this episode of Social Media Decoded, I sit down with Pinterest expert & educator Meagan Williamson, who is recognized by Pinterest itself, to break down exactly how to use Pinterest to grow your business—even if you have zero followers!

What You’ll Learn in This Episode:✅ Why Pinterest is NOT social media (and why that’s a good thing!)
✅ The #1 mistake business owners make on Pinterest (and how to fix it)
✅ How to go viral on Pinterest even if you’re just starting
✅ SEO secrets for making your pins rank and get clicks
✅ How to turn Pinterest traffic into real customers & sales
✅ Why Pinterest beats Instagram for long-term business growth

If you’re looking for a new way to grow your business without fighting Instagram algorithms, this is your episode!

Watch on YouTube: [Insert YouTube Podcast Link]

Connect with Meagan Williamson:🌐 Website: https://meaganwilliamson.com/
🎁 FREE Pinterest Guide: Perfect Pinterest Image Guide
📌 Signature Pinterest Program: Pin Potential
📲 Instagram: @meaganawilliamson

🔗 Resources & Links:📲 Follow me on Instagram: @michellelthames
📧 Get My Weekly Marketing Tips: [Insert Email Newsletter Signup Link]
🎙️ Subscribe to the Podcast: [Insert Apple Podcast Link]

Loved this episode? Share it on Instagram and tag us @meaganawilliamson & @michellelthames!

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Starting a business in 2025? Things have changed, and what worked years ago doesn’t necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today—no audience, no connections, no brand presence.

You’ll learn:
✔️ The biggest mistakes new entrepreneurs make (and how to avoid them)
✔️ How to pick the right platform for your business growth
✔️ Why followers don’t equal sales—and what to focus on instead
✔️ How to monetize your expertise from day one without a big audience
✔️ The importance of strategic consistency and how to build a brand that lasts

If you’re an entrepreneur who wants faster results without wasting time on the wrong strategies, this episode is for you!

Resources Mentioned:

• Join Michelle’s Voxer Coaching for real-time business support HERE
• Follow Michelle on Instagram: @michellelthames
• Get my email list guide here

Keywords:
Marketing strategy, business growth, digital marketing, personal branding, social media marketing, online business, entrepreneurship, content marketing, audience building, monetization strategies, Michelle Thames

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Struggling to grow your visibility and attract the right audience online? You’re probably focusing on the wrong strategies. In this episode, marketing expert Michelle Thames reveals the ONE small—but powerful—shift that can transform your online visibility and boost engagement instantly. Spoiler alert: It’s not about posting more or going viral! Tune in to learn how strategic consistency, intentional content, and having real-time coaching support (like Michelle’s Voxer coaching) can unlock the growth your business needs right now.

In this episode, you’ll learn:

• The common visibility mistake most entrepreneurs overlook
• Why posting more content is NOT the solution
• How strategic consistency can dramatically grow your online presence
• The role of having a business coach in your pocket to accelerate your results

Ready to increase your visibility, stop guessing, and finally see results from your content? Listen now and discover the game-changing strategy that successful entrepreneurs swear by.

Resources mentioned:

• 👉 Join Michelle’s Voxer Coaching 1 Month
• Join Michelle's Voxer Coaching 3 Months
• Connect on Instagram: @michellelthames

Keywords:
Visibility strategy, strategic consistency, social media marketing, entrepreneur tips, business coaching, online marketing, Michelle Thames, marketing advice, grow your audience, Voxer coaching, content marketing tips

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Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 2025 and beyond. She dives into the rise of digital marketing, the power of social media, AI-driven personalization, and why adaptability is the key to long-term success.

Whether you’re an entrepreneur, business owner, or marketer, this episode will help you stay ahead of the curve by understanding what marketing strategies still work, which ones are outdated, and how to future-proof your brand in an ever-changing world.

What You’ll Learn in This Episode:✅ Traditional Marketing Tactics That Worked in the Past – Print ads, direct mail, TV commercials, and sponsorships
✅ The Digital Marketing Revolution – Social media, influencer marketing, and content-driven strategies
✅ The Role of Data and Personalization in Today’s Marketing – How AI and automation are reshaping the industry
✅ Emerging Trends for 2025 and Beyond – What brands need to focus on now to stay competitive
✅ Real-World Brand Examples – How companies like Nike, Coca-Cola, and Apple have adapted their marketing strategies for long-term success

Key Takeaways & Actionable Insights:📌 Marketing is constantly evolving – Staying ahead requires adaptability and a willingness to embrace new trends.
📌 Content and community are king – Today’s consumers demand value-driven, authentic content over traditional ads.
📌 AI and automation are the future – Personalized, data-driven marketing is becoming the standard.
📌 Visibility matters – The brands that dominate today are those leveraging social media, video content, and influencer partnerships effectively.

Resources & Links Mentioned in This Episode:🔹 Work with Michelle – Need expert marketing guidance? Book a strategy session HERE
🔹 Follow Michelle on Instagram for daily marketing tips → [@michellelthames]
🔹 Subscribe to the Podcast so you never miss an episode!

How to Support the Podcast:⭐ Subscribe & Leave a Review on Apple Podcasts or Spotify – it helps more entrepreneurs find the show!
📲 Screenshot this episode & tag [@michellelthames] on Instagram with your biggest takeaway!
📢 Share this episode with a friend or business owner who needs to stay ahead in marketing.

🚀 Marketing is evolving—are you ready to adapt? Press play now and learn how to future-proof your business!

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Ready to make 2025 your breakthrough year in business? If you’re tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you!

In today’s episode, I’m breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We’ll cover:

✅ How to create offers that actually sell (and feel good to promote!)
✅ The visibility strategy that ensures your ideal clients find you
✅ A simple but powerful way to set goals you’ll actually achieve
✅ Why tapping into your existing network can be a game-changer for growth

💡 Plus, I’ll share how you can get direct, real-time coaching from me via Voxer! If you want personalized strategy, accountability, and expert advice—without the high-ticket coaching price—this is the perfect option for you.

🎧 Press play now, and let’s start building your dream business together!

Resources & Links Mentioned:💬 Want my coaching in your pocket? Check out more info for my Voxer coaching here →
📲 DM me “VOXER” on Instagram @michellelthames for more details!

🔥 If you loved this episode, here’s how you can support the show:💖 Subscribe & leave a review on Apple Podcasts or Spotify—it helps more entrepreneurs find the show!
📸 Screenshot this episode & tag me on Instagram @michellelthames with your biggest takeaway!
🎙️ Share this episode with a biz bestie who needs to hear it!

📢 PS: The first quarter of 2025 isn’t over yet! You still have time to make BIG moves—let’s do this together!

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Want to scale your business and increase revenue, but not sure where to start?

In this episode of Social Media Decoded, I’m taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads.

If you’re struggling with marketing, feeling stuck in your business, or wondering whether hiring a marketing agency is the right move for you, this episode is a must-listen!

What You’ll Learn in This Episode:✔️ The exact strategies we used to 3X a client’s revenue✔️ Why brand positioning and messaging are crucial for sales✔️ How PR, influencer marketing, and content strategy build trust✔️ The power of social media & paid ads to drive consistent leads✔️ Why working with a marketing agency is a game-changer for growthAbout Thames Media SolutionsWe’re the Jane of all trades when it comes to marketing. Our agency helps businesses scale by handling everything from:✅ Social media management & content strategy✅ Influencer marketing & brand partnerships✅ PR & media outreach✅ Paid advertising (Facebook & Instagram ads)✅ Brand audits & marketing strategy executionIf you’re ready to take your business to the next level, book a free strategy call today →HERE

Who This Episode Is For:Business owners who want better marketing resultsEntrepreneurs feeling stuck in their revenue growthBrands looking for done-for-you marketing servicesAnyone curious about how a marketing agency can help them scaleResources & Links Mentioned:🔗 Book a Free Strategy Call – Get expert marketing guidance for your business🔗 Follow Me on Instagram – Let’s connect!📩 Loved this episode? Take a screenshot, share it in your IG Stories, and tag me @michellelthames so I can shout you out!

🔥 Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify—your support helps more entrepreneurs discover this show! 💖

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💡 Are you sitting on a goldmine of knowledge but not sure how to turn it into income? If you’re over 40 and wondering if it’s too late to start monetizing your expertise, let me tell you—the time is NOW!

In this episode of Social Media Decoded, I’m breaking down four powerful ways to make money from what you already know:
✅ Coaching & consulting 💼
✅ Speaking engagements 🎤
✅ Digital products 📚
✅ Services & done-for-you offers 🚀

Did you know the online education industry is set to reach $1 TRILLION by 2030? People are investing in learning from real experts like YOU. Whether you have 10+ years of experience in your field, a unique life journey, or valuable skills—there are people who will pay to learn from you.

In This Episode, You’ll Learn:✔️ Why coaching & consulting is the fastest way to start making money✔️ How to get paid for speaking engagements (even if you’re just starting!)✔️ The power of digital products—make money in your sleep!✔️ How to package your skills into services for premium clients✔️ The mindset shift you need to finally start monetizing what you knowWho This Episode Is For:🚀 Women over 40 ready to pivot into entrepreneurship🚀 Multi-passionate entrepreneurs looking for multiple income streams🚀 Experts, coaches, and professionals ready to monetize their knowledge🚀 Anyone who has ever thought, “Is it too late for me to start?” (Hint: IT’S NOT!)Links & Resources Mentioned:🔗 Download my FREE Monetization Guide HERE– Start making money from your expertise today!🔗 Join My Coaching Program – Get the support you need to build your brand & business!🔗 Follow Me on Instagram – Tag me with your biggest takeaway!Checkout my TV Segment HERE

📩 Loved this episode? Take a screenshot, share it in your IG Stories, and tag me @michellelthames so I can shout you out!

🔔 Don’t forget to subscribe & leave a review on Apple Podcasts or Spotify—your support helps more women find this show! 💖

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In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session.

💡 What You’ll Learn:✔️ Why stepping away from your business helps you grow faster.
✔️ How retreats can help you build game-changing connections.
✔️ Details on Michelle’s upcoming November 2025 Costa Rica Retreat & how to apply.

📩 Want to Join?📌 Apply for the Costa Rica Retreat –APPLY HERE
📌 Join the Info Session on Feb 27 – DM "RETREAT" on IG (@michellelthames) to sign up!
📌 Book Michelle as a Speaker for Your Retreat – michelle@michellethames.com SUBMIT HERE

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Thinking about launching a podcast? In this episode, Michelle Thames breaks down how to know if podcasting is right for your business, the benefits of starting one, and what it actually takes to launch.

💡 What You’ll Learn:✔️ The biggest signs a podcast is perfect for your brand
✔️ Why podcasting builds trust and brings in high-quality leads
✔️ The exact steps to start a podcast without the overwhelm

📩 Want more help?🎙️ Join my free webinar on Feb 20! DM me ‘PODCAST’ on Instagram or CLICK HERE to sign up.
🎙️ Need a Done-for-You Podcast Launch? DM me ‘LAUNCH’ and let’s get your podcast started!

Check out RIVERSIDE here.

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In this episode, Michelle Thames shares how she integrates ChatGPT into her business for content creation, strategic planning, and time-saving workflows. Learn how AI can help you create content faster, map out marketing strategies, and focus on revenue-generating tasks.

💡 What You’ll Learn:✅ How to use ChatGPT to brainstorm and create content faster.
✅ Ways AI can streamline your business strategy and marketing calendar.
✅ How AI saves you hours every week so you can focus on making money.

📩 Free Resource: Want my AI Strategy Guide with the exact prompts I use? DM me "AI" on Instagram (@michellelthames) to grab it for free!

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In this episode, Michelle Thames shares how she landed a speaking engagement in Florida through Threads and teaches listeners how to use the platform to get visible for opportunities. Learn tips for pitching yourself, building credibility, and positioning your brand for success.

What You’ll Learn:

1. How Michelle landed a speaking engagement using Threads.
2. A step-by-step tutorial for using Threads to attract clients and opportunities.
3. Tips for crafting the perfect speaker pitch and building credibility.
4. How Elevate & Empower helps entrepreneurs get visible and succeed.

Ready to level up your visibility and land speaking engagements? Join Michelle’s Elevate & Empower community for the tools and strategies to grow your brand in 2025.

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In this episode of Social Media Decoded, Michelle Thames breaks down how to choose the right social media platforms for your brand. Learn how to evaluate your audience, align platforms with your goals, and focus your energy where it matters most.

💡 What You’ll Learn:

1. Why you don’t need to be on every social platform.
2. How to use audience data and business goals to guide your platform strategy.
3. Platform-specific strengths and how to leverage them for growth.
4. The power of focusing on one or two platforms to maximize results.

🎧 Tune in to discover actionable steps to simplify your social media strategy and make 2025 your best year yet.🔗 Book your 1:1 Power Hour with Michelle for a customized social media strategy.

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In this episode of Social Media Decoded, host Michelle Thames dives into the stress of growing a brand on social media and shares actionable strategies to manage that pressure. From planning content in advance to practicing mindfulness and investing in tools like Magic Mind, Michelle offers tips to help entrepreneurs and marketers stay consistent and creative without burning out.

Discover how small changes to your workflow can make a big difference in your mental health and your results.

What You’ll Learn in This Episode

1. The mental toll of growing a brand on social media.
2. How to plan content in advance to reduce daily stress.
3. The importance of mindfulness before engaging with social media.
4. Why investing in your mental wealth supports creativity and productivity.
5. How Magic Mind’s Focus and Sleep shots can help you manage your energy.

Links & Resources Mentioned

• 💡 Get 45% off Magic Mind: Focus and Sleep shots to boost your energy and creativity. magicmind.com/decodedjan
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded HERE

Feeling overwhelmed by social media? Tune in to this episode for actionable tips and strategies to grow your brand without the stress. Don’t forget to grab your Magic Mind Bundle at 45% off with the link above!

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In this episode of Social Media Decoded, Michelle Thames shares her favorite tools to help you simplify and streamline your business operations in the new year. From communication platforms to accounting software and scheduling apps, Michelle highlights budget-friendly and effective tools that save time, reduce stress, and enhance productivity.

Whether you’re a solopreneur, small business owner, or entrepreneur looking to scale, these tools can help you stay organized and focused on your goals. Plus, Michelle discusses how her Marketing Audit Service can identify process gaps and recommend tools tailored to your business needs.

What You’ll Learn in This Episode1. Why choosing the right tools is essential for business success. 2. Top tools for communication, project management, and content creation. 3. How to use tools like Slack, QuickBooks, and Google Workspace effectively. 4. The importance of integrating tools into a streamlined workflow. 5. How Michelle’s Marketing Audit Service can transform your business processes.

Links & Resources Mentioned 🌟 Book a Marketing Audit with Michelle: Identify gaps in your processes and streamline your business. Book Yours Here! * 📱 Slack: Simplify team communication and stay organized. * 💡 QuickBooks: Manage your business finances effortlessly. * 🗓 Calendly: Schedule meetings with ease. * 🛠 ClickUp: Track tasks and projects efficiently. * 🎨 Canva: Create stunning visuals for social media and more. * 📂 Google Workspace: Collaborate and store files seamlessly. * 📱 Follow Michelle on Instagram for more tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded*: HERE

Call to ActionReady to simplify your business in the new year? Tune in to this episode for actionable tips and discover the tools that can transform the way you work. Want tailored advice? Book a Marketing Audit with Michelle to uncover process gaps and create a streamlined strategy.

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In this episode of Social Media Decoded, host Michelle Thames shares how content creators can build their mental wealth to stay creative and resilient in a demanding industry. From managing stress to prioritizing sleep, Michelle offers actionable strategies to help creators thrive without burning out.

Discover the role of tools like Magic Mind’s Focus and Sleep shots in boosting energy, improving rest, and sustaining long-term creativity. Plus, learn how to create habits that support your mental and emotional well-being as you tackle the challenges of content creation.

What You’ll Learn in This Episode

1. The mental strain of content creation and its impact on creativity.
2. Why sleep is essential for generating fresh ideas.
3. Strategies for managing stress and maintaining authenticity.
4. How tools like Magic Mind can support your focus and rest.
5. Practical steps to build a mental wealth blueprint for 2025.

Key Quotes from the Episode

💬 "Creativity thrives when you’re well-rested. Sleep isn’t a luxury—it’s a necessity."
💬 "Mental wealth is like a savings account for your mind—invest in it daily to thrive tomorrow."
💬 "Burnout might get you through a deadline, but mental wealth sustains your creativity long-term."

Links & Resources Mentioned

• 💡 Get 45% off Magic Mind: Focus and Sleep shots to boost your creativity and rest. magicmind.com/decodedjan
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded

Ready to build your mental wealth in 2025? Tune in to this episode for actionable tips and tools that will help you stay creative and resilient. Don’t forget to grab your Magic Mind Bundle at 45% off with the link above!

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In this episode of Social Media Decoded, Michelle Thames shares the invaluable lessons she learned during her time working in corporate marketing for a major beauty brand and how those strategies shape the way she runs her business today. From developing clear strategies to leveraging storytelling and tracking data, Michelle discusses how the corporate approach can be adapted for solopreneurs and small business owners.

If you’ve ever wondered how to build a sustainable and scalable business, this episode is packed with actionable advice you can implement, no matter the size of your team or budget.

What You’ll Learn in This Episode1. How corporate marketing principles like strategy and consistency can transform your business. 2. The importance of data-driven decision-making, even for small businesses. 3. How storytelling builds trust and connection with your audience. 4. Why collaboration and networking are essential for growth. 5. Practical steps to apply corporate marketing lessons to your own business.

Links & Resources Mentioned 🌟 Join the Elevate & Empower Community: A membership for multi-passionate entrepreneurs ready to scale their businesses. Learn More Here * 💡 Book a 1:1 Power Hour: Get personalized strategies to grow your business. * 📱 Follow Michelle on Instagram for more marketing insights: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded*: HERE

Curious about how corporate strategies can take your business to the next level? Tune in to this episode for actionable tips and inspiration. Ready to dive deeper? Join Michelle’s Elevate & Empower Community or book a 1:1 Power Hour today for expert guidance tailored to your unique goals.

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In this episode of Social Media Decoded, Michelle Thames shares her top strategies for staying focused and productive in the fast-paced world of social media marketing. From managing content calendars to engaging with audiences, the demands of social media can feel overwhelming. Michelle dives into practical tips for avoiding burnout, improving focus, and building habits that support mental wealth.

Discover how time-blocking, limiting distractions, and prioritizing your mental health can help you stay organized and effective. Plus, Michelle shares her experience with Magic Mind’s Focus and Sleep shots and how they’ve transformed her productivity and well-being.

If you’re ready to start 2025 with clarity and energy, this episode is a must-listen!

What You’ll Learn in This Episode

1. The unique challenges of staying focused in social media marketing.
2. How time-blocking can streamline your daily workflow.
3. Simple strategies to limit distractions and increase productivity.
4. The importance of prioritizing mental wealth for long-term success.
5. How Magic Mind Focus and Sleep shots can support your focus and rest.

Links & Resources Mentioned

• 💡 Get 45% off the Magic Mind Bundle: Focus and Sleep shots to boost your productivity and rest in 2025. https://www.magicmind.com/decodedjan
• 📱 Follow Michelle on Instagram for more tips: @michellelthames
• 🎧 Listen to more episodes of Social Media Decoded HERE

Struggling to stay focused in the fast-paced world of social media marketing? Tune in to this episode to learn practical strategies and discover how Magic Mind can support your productivity and well-being. Don’t forget to grab your exclusive 45% discount on the Magic Mind Bundle with the link in the description!

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In this episode of Social Media Decoded, host Michelle Thames dives into budget-friendly strategies to help solopreneurs and small business owners grow their brands without breaking the bank. If you’ve ever felt limited by a small marketing budget, this episode is packed with practical tips to help you maximize your resources and reach your target audience effectively.

From leveraging organic social media to collaborating with others and creating evergreen content, Michelle shares actionable insights you can implement right away. Plus, she highlights tools like Magic Mind Focus shots to help you stay productive and energized as you tackle your marketing goals.

Whether you’re just starting out or looking to stretch your current budget further, this episode is a must-listen for entrepreneurs ready to take their marketing to the next level in 2025.

What You’ll Learn in This Episode1. The importance of intentionality in budget-friendly marketing. 2. How to leverage organic social media to grow your business. 3. The power of email marketing and building an engaged email list. 4. How to collaborate with others to reach new audiences. 5. Why repurposing content and using free tools can stretch your marketing efforts. 6. Tips for testing and refining your strategies to maximize results

Links & Resources Mentioned 📱 Follow Michelle on Instagram for more marketing tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded. HERE*

Marketing on a small budget doesn’t mean settling for less. Tune in to this episode for actionable tips and practical strategies that will help you make the most of your resources and grow your business. Ready for more personalized guidance? Join Michelle’s Elevate & Empower Community or book a 1:1 Power Hour for tailored marketing advice.

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In this inspiring episode of Social Media Decoded, host Michelle Thames shares her journey from being a side hustler balancing a 9-to-5 and family life to building a thriving business. Michelle dives into the pivotal moments that led her to success and the lessons she learned along the way.

You’ll also discover actionable steps to take your side hustle to the next level, from defining your vision to showing up consistently and creating offers that convert. Plus, learn more about Michelle’s Passions to Profit Tour—your opportunity to connect with her in person—and her Elevate & Empower Community, a space designed for multi-passionate women entrepreneurs ready to grow and scale their businesses.

What You’ll Learn in This Episode1. Michelle’s personal journey from side hustle to successful entrepreneur. 2. The key mindset shifts needed to create a profitable business. 3. Actionable steps to turn your side hustle into a thriving enterprise. 4. Why clarity, consistency, and community are critical for success. 5. How to join Michelle’s Passions to Profit Tour and her Elevate & Empower Community to take your business to the next level

Links & Resources Mentioned 🌟 Join the Elevate & Empower Community: A paid community for multi-passionate women entrepreneurs to connect, grow, and scale their businesses. * 🎉 Learn about the Passions to Profit Tour: Coming in 2025, your chance to connect with Michelle in person and take your business to the next level. * 📱 Follow Michelle on Instagram for daily business tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded* HERE

Are you ready to turn your side hustle into a thriving business? Tune in to this episode to learn actionable steps and get inspired by Michelle’s journey. Don’t forget to join the Elevate & Empower Community or attend the Passions to Profit Tour in 2025 for even more personalized support. Share this episode with a fellow entrepreneur, and let’s grow together!

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In this New Year’s episode of Social Media Decoded, Michelle Thames shares actionable tips to help entrepreneurs, professionals, and side hustlers thrive in 2025. Learn how to set SMART goals, stay consistent, leverage tools, and build your personal brand to achieve success this year. Plus, Michelle announces her upcoming 2025 Passions to Profit Tour and asks for your input on where she should visit!

What You’ll Learn in This Episode:

• How to reflect on the past year and set intentional goals for 2025.
• Practical strategies for staying consistent and building momentum.
• The importance of automating tasks and batching content for efficiency.
• Why personal branding is essential for growth in today’s digital world.
• Details about Michelle’s upcoming Passions to Profit Tour and how to help shape it.

JOIN MY VISION BOARD PARTY JAN 7th 2025 HERECOMPLETE THE PASSIONS TO PROFIT TOUR SURVEY HERE

Join the Conversation:What’s your top goal for 2025? Share it on Instagram and tag Michelle [@michellelthames].

Don’t Forget to Rate, Review, and Subscribe!If this episode inspired you to take action in 2025, leave a review and share it with someone ready to start the year strong!

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In this episode of Social Media Decoded, Michelle Thames takes you behind the scenes of two game-changing online event strategies: revamping an affiliate program and hosting a high-ticket webinar. Discover how these strategic approaches drove engagement, boosted community loyalty, and generated significant revenue. Plus, learn how community-focused events can strengthen relationships and build long-term success for your brand.

What You’ll Learn in This Episode

• How to revamp an affiliate program to drive engagement and empower participants.
• The strategies behind a successful high-ticket webinar that generated $45,000 in sales.
• Tips for boosting show-up rates through targeted email campaigns and social media outreach.
• How to create a sense of community with fun, engaging events like a Christmas Bingo Party.
• Key takeaways for executing flawless online events that connect, convert, and build loyalty.

Key Takeaways:1. Engage Your Affiliate Program: Host a kickoff event, provide tools and support, and foster community through platforms like Slack to energize affiliates. 2. High-Ticket Webinar Strategies: Focus on addressing pain points, promoting exclusive value, and using strategic reminders to boost attendance and sales. 3. Community Events Build Loyalty: Non-sales-focused events, like a fun game night, strengthen relationships and remind your audience why they love your brand. 4. Details Make the Difference: Whether it’s an affiliate program or webinar, success comes from thoughtful planning, engaging content, and seamless execution. 5. Track Results: Measure show-up rates, sales, and engagement to refine your approach and maximize ROI for future events.

Resources Mentioned in This Episode:* Michelle’s Marketing Services: Learn how to create impactful events tailored to your brand. Book a connection call here * Tools for Event Promotion: Email campaigns, Slack communities, and social media strategies.

Join the ConversationWhat’s your biggest takeaway from this episode? Share your insights on Instagram and tag Michelle [@michellelthames].Don’t Forget to Rate, Review, and Subscribe!
If this episode gave you fresh ideas for hosting online events, leave a review and share it with someone who wants to level up their affiliate programs or webinars. Subscribe to Social Media Decoded for actionable strategies to grow your business and increase visibility.

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In this episode of Social Media Decoded, Michelle Thames shares the behind-the-scenes strategies and lessons learned from selling out her 50-person event—and even having standing room only. Discover what it takes to plan, promote, and execute an unforgettable event that not only delivers value to attendees but also converts them into clients. Michelle reveals the tips most people won’t tell you, from overselling strategically to creating an irresistible experience and selling from the stage with confidence.

What You’ll Learn in This Episode

• The importance of overselling your event to account for no-shows.
• How to build excitement and a sense of community before the event starts.
• Strategies for a high show-up rate, including email reminders and private group chats.
• The keys to delivering value and weaving your offer naturally into your event.
• How to handle unexpected situations, like a standing-room-only crowd, and turn them into part of the experience.
• The power of simplicity and teamwork in executing a successful event.

Key Takeaways:1. Oversell Strategically: Plan for no-shows by selling more tickets than your venue’s capacity. This ensures a full, energetic room. 2. Build Excitement Early: Use email reminders, group chats, and pre-event engagement to make attendees feel like part of a community before the event even begins. 3. Deliver Value First: Provide actionable insights and strategies that attendees can implement immediately, making your offer feel like the natural next step. 4. Adapt to the Unexpected: Be flexible and ready to pivot when things don’t go as planned, turning challenges into opportunities to impress. 5. Simplify for Impact: Streamline your event format to focus on quality over quantity, ensuring attendees leave feeling empowered and energized.

Resources Mentioned in This Episode:* Michelle’s Marketing Audit Service: Gain clarity and actionable insights to grow your business. * Join the Elevate & Empower Women’s Entrepreneur Community for advanced strategies and exclusive resources.

Join the ConversationWhat’s your biggest takeaway from this episode? Share your thoughts on Instagram and tag Michelle [@michellelthames].Don’t Forget to Rate, Review, and Subscribe!
If this episode inspired you to host your own event or improve your existing strategy, leave a review and share it with someone who needs a little event-planning motivation. Subscribe to Social Media Decoded for more actionable insights to grow your business.

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In this episode of Social Media Decoded, Michelle Thames shares her proven system for batching content to save time, reduce stress, and maintain clarity in your marketing strategy. Whether you’re managing social media, blogs, or emails, batching can help you stay consistent and aligned with your business goals. Learn step-by-step how to plan, create, and schedule content efficiently while avoiding burnout.

What You’ll Learn in This Episode

• Why batching is a game-changer for content creators and entrepreneurs.
• Michelle’s step-by-step batching system for social media content.
• How to batch blog posts and email marketing for maximum efficiency.
• Tips for using tools like Canva, Tailwind, and ConvertKit to streamline your process.
• How to stay consistent with batching by creating templates and tracking analytics.

Key Takeaways:1. Plan with a Content Calendar: Start with monthly themes and break them into weekly topics to stay focused and organized. 2. Batch by Content Type: Dedicate specific days to brainstorming, writing, and designing content to stay in a productive flow. 3. Schedule and Automate: Use scheduling tools like Later or Mailchimp to automate your content distribution and free up time. 4. Repurpose Content: Turn blog posts into social media captions, graphics, and email newsletters to maximize your efforts. 5. Stay Consistent: Treat batching sessions as non-negotiable, use templates, and adapt your strategy as needed to keep the process sustainable.

Resources Mentioned in This Episode: Content Scheduling Tools: Later, Planoly, Mailchimp, ConvertKit * Design Tool: Canva * Book a Marketing Audit with Michelle Thames HERE*: Gain clarity and create a focused content strategy to grow your business.

Join the ConversationHow do you plan to batch your content in 2025? Share your insights on Instagram and tag Michelle [@michellelthames].Don’t Forget to Rate, Review, and Subscribe!
If this episode helped simplify your content creation process, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable tips to grow your business with confidence.

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In this episode of Social Media Decoded, Michelle Thames reveals how to use Pinterest as a powerful tool for driving traffic, generating leads, and growing your business—all while you sleep. Learn why Pinterest is more than a platform for recipes and DIY projects, and how to strategically use it to grow your audience, optimize your website traffic, and capture leads passively.

What You’ll Learn in This Episode

• Why Pinterest is a game-changer for businesses looking to generate leads and traffic.
• How to optimize your Pinterest profile to attract your ideal audience.
• Tips for creating click-worthy pins that drive traffic to your website.
• The importance of linking your pins to valuable content that converts viewers into leads.
• How to use Pinterest consistently without spending hours on the platform.
• Where Pinterest fits into your overall marketing funnel and how to turn traffic into results.

Key Takeaways:1. Optimize Your Profile: Use keywords in your bio and boards to make your profile easily discoverable by your target audience. 2. Create Attention-Grabbing Pins: Use bold text overlays, branded colors, and clear calls-to-action to encourage clicks. 3. Link to Valuable Content: Every pin should drive traffic to a blog post, freebie, or product page that aligns with your business goals. 4. Stay Consistent: Schedule 5-10 pins daily using tools like Tailwind to maintain momentum without added stress. 5. Incorporate Pinterest Into Your Funnel: Use Pinterest as the top of your marketing funnel to drive traffic to optimized landing pages or lead magnets.

Resources Mentioned in This Episode: Pinterest Scheduling Tool: Tailwind * Design Tool for Pins: Canva * Join Michelle’s Elevate & Empower Women’s Entrepreneur Community*: Learn advanced strategies for platforms like Pinterest and grow your business with confidence. LEARN MORE HERE

Join the ConversationWhat’s your biggest takeaway from this episode? Share your thoughts on Instagram and tag Michelle [@michellelthames].Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you see the potential of Pinterest for your business, leave a review and share it with a fellow entrepreneur. Subscribe to Social Media Decoded for more actionable strategies to grow your brand.

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In this episode of Social Media Decoded, Michelle Thames walks you through how to simplify and strategize your content planning for 2025. If you’ve ever felt overwhelmed by what to post or unsure how to align your content with your business goals, this episode is for you. Discover actionable steps to create a streamlined content calendar, set clear goals, and ensure every piece of content serves a purpose.

What You’ll Learn in This Episode

• Why content planning is essential for a successful marketing strategy in 2025.
• Simple steps to break down the content planning process into manageable tasks.
• How to set clear goals and create content that aligns with them.
• The importance of knowing your audience and using content pillars to stay focused.
• Tips for building a content calendar with monthly themes and weekly topics.
• How to batch and schedule content to save time and maintain consistency.
• Strategies for aligning your content with your offers to drive conversions.

Key Takeaways:1. Set Clear Goals: Define what you want to achieve in 2025 and let your content bridge the gap between where you are and where you want to be. 2. Know Your Audience: Create content that resonates with your audience’s pain points and interests to foster engagement and trust. 3. Use Content Pillars: Focus your content on 2-3 main themes that align with your expertise and audience needs. 4. Plan Monthly Themes: Assign a theme to each month to keep your content cohesive and aligned with your goals. 5. Batch and Schedule Content: Dedicate time to create and schedule content in advance to stay consistent and stress-free. 6. Align Content with Offers: Ensure every post, Reel, or story serves a purpose and leads your audience toward your offers.

Resources Mentioned in This Episode: Free Content Planner: Download Michelle’s free planner to map out your 2025 content strategy with ease. HERE * Content Scheduling Tools*: Consider using tools like Later or Planoly to streamline your posting process.

Join the ConversationWhat’s your biggest challenge with content planning? Share your thoughts on Instagram and tag Michelle @michellelthames.Don’t Forget to Rate, Review, and Subscribe!
If this episode helped you feel more confident about your 2025 content strategy, leave a review and share it with a friend. Subscribe to Social Media Decoded for more actionable insights to level up your marketing game.

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In this episode of Social Media Decoded, host Michelle Thames shares her top strategies for increasing visibility on Instagram in 2025. If you’ve been feeling stuck or unsure about how to grow your presence on this ever-evolving platform, Michelle has you covered with actionable tips for Reels, carousels, Stories, and profile optimization. Tune in to learn how to show up in front of the right audience, build trust, and drive meaningful engagement—all while avoiding burnout.

What You'll Learn in This Episode

• Why visibility is crucial for success on Instagram in 2025.
• The best Instagram strategies Michelle is using and recommending to clients right now.
• How to create scroll-stopping Reels without overcomplicating the process.
• The power of carousel posts and how to structure them for maximum engagement.
• Tips for leveraging Stories to connect with your audience and build trust.
• How to optimize your Instagram profile for discoverability and conversions.
• Time-saving tools and techniques to stay consistent without burning out.

Key Takeaways:1. Prioritize Reels: Short-form video is still king on Instagram. Use trending audio, share quick tips, and showcase behind-the-scenes content to boost visibility. 2. Master Carousel Posts: Treat them like mini blog posts. Start with a strong hook and end with a compelling call to action to encourage saves and shares. 3. Leverage Stories for Connection: Show the human side of your brand with behind-the-scenes peeks, polls, and Q&As. Consistency is key. 4. Optimize Your Profile: Ensure your bio clearly states who you are and how you help people. Use a link-in-bio tool to guide followers to your key offers. 5. Consistency is Essential: Plan content in batches, use scheduling tools, and prioritize quality over quantity to maintain a sustainable posting rhythm.

Links and Resources Mentioned in This Episode: Book a 1:1 Coaching Session with Michelle Thames: HERE * Scheduling Tools: Later | Planoly * Link in Bio Tools*: Stan | Linktree

Join the ConversationWhat Instagram strategy are you most excited to try? Let Michelle know by sharing this episode on Instagram and tagging her @michellelthames.Don’t Forget to Rate, Review, and Subscribe!
If you enjoyed this episode, please leave a review on your favorite podcast platform. Your feedback helps us reach more entrepreneurs like you!

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In this episode of Social Media Decoded, host Michelle Thames dives into why blogging remains one of the most effective tools for growing your visibility and attracting clients. With a blog, you can establish authority in your niche, drive consistent traffic to your website, and create content that works for you long after you hit publish.

Michelle shares actionable tips for creating value-packed blog posts that rank on Google, attract the right audience, and guide readers toward your offers. Whether you’re a business owner, marketer, or entrepreneur, this episode is packed with insights to help you harness the power of blogging to grow your brand. Plus, discover how Michelle’s 1:1 Power Hours can help you develop a blogging strategy tailored to your goals.

What You’ll Learn in This Episode1. Why blogging is still relevant in today’s social media-driven world. 2. How blogging can help you grow your visibility and attract leads passively. 3. The basics of creating blog content that ranks on Google and drives traffic. 4. How to structure blog posts to provide value and align with your offers. 5. How Michelle’s 1:1 Power Hours can help you create a winning blogging strategy.

Links & Resources Mentioned 💡 Ready to elevate your blogging game? Book a 1:1 Power Hour with Michelle HERE * 📱 Follow Michelle on Instagram for more tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded HERE* * 📝 Grab Michelle’s free social media roadmap HERE

Are you ready to use blogging to grow your visibility and attract clients? Tune into this episode to learn practical tips, and book a 1:1 Power Hour with Michelle for personalized guidance. Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur or marketer!

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In this episode of Social Media Decoded, host Michelle Thames dives into the art of setting social media goals that truly matter. Forget vague objectives like "post more" or "gain followers"—this episode is all about creating intentional, results-driven goals that align with your business and personal brand.

Michelle breaks down practical strategies for platforms like Instagram and LinkedIn, helping you focus on metrics that lead to real growth and meaningful engagement. Whether you’re a career marketer or a business owner, this episode is packed with actionable advice to set you up for success in 2025. Plus, learn how Michelle’s FREE Vision Board Party on January 7th can help you set intentional goals and kick off the new year with clarity.

What You’ll Learn in This Episode1. Why traditional social media goals often fail and how to fix them. 2. The key to aligning your social media strategy with your larger business goals. 3. Platform-specific goal-setting strategies for Instagram and LinkedIn. 4. How to track meaningful metrics that actually impact your growth. 5. How Michelle’s Vision Board Party can help you plan your 2025 goals with purpose.

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Links & Resources Mentioned 🎉 Join Michelle’s FREE Vision Board Party on January 7th: DM “VISION” on IG, or CLICK HERE to save your spot! * 📱 Follow Michelle on Instagram for more tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded* HERE * 📝 Download Michelle’s free ultimate social media roadmap for influencers, creatives, and small biz owners

Are you ready to set social media goals that actually move the needle? Tune into this episode for practical tips, and don’t forget to join Michelle’s FREE Vision Board Party on January 7th 2025. Let’s set intentional goals and start 2025 with a bang! DM “VISION” or click the link in the show notes to grab your spot.

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Feeling stuck or overwhelmed by your marketing efforts? You’re not alone. In this episode of Social Media Decoded, host Michelle Thames dives into the transformative power of a marketing audit. Discover how taking a closer look at your strategy can uncover what’s working, what’s not, and how to take your business to the next level.

Michelle breaks down:

• What a marketing audit is and why it’s a game-changer for entrepreneurs.
• The four key areas to audit are social media presence, content strategy, email marketing, and sales funnels.
• How to identify gaps in your marketing strategy and fix them with actionable steps.

Whether you're struggling with inconsistent results, low engagement, or feeling stuck, this episode will help you find clarity and create a roadmap for success.

What You’ll Learn in This Episode1️⃣ What is a Marketing Audit?* Why it’s essential for uncovering hidden opportunities. * How it helps you focus on what truly moves the needle.

2️⃣ Four Key Areas to Audit: Social Media: Optimize your profiles, calls-to-action, and engagement strategies. * Content Strategy: Ensure your content resonates with your ideal audience and drives action. * Email Marketing: Unlock the potential of your email list with refreshed sequences. * Sales Funnels*: Align your offers with audience needs and improve conversions.

3️⃣ How to Spot Gaps in Your Strategy:* Signs your strategy isn’t working, including inconsistent results, low engagement, and overwhelm.

4️⃣ Clarity Creates Results:* Real-life examples of how small tweaks after a marketing audit led to big wins for Michelle’s clients.

5️⃣ How to Get Started:* Self-audit tips and why investing in professional support can save you time and frustration.

Why You Should ListenIf you’re ready to take control of your marketing strategy and stop spinning your wheels, this episode is packed with actionable insights to help you achieve clarity and confidence. A marketing audit might be the missing piece to unlock your next level of success!

Resources & Links Get Michelle’s Marketing Audit Service: Get expert insights and a customized roadmap for your marketing strategy. Get more info * Free Resource: Download Michelle’s Social Media Checklist to evaluate your social media and marketing efforts. Download Here * Work with Michelle*: Explore coaching and marketing services to elevate your business. Learn More

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In this episode of Social Media Decoded, host Michelle Thames breaks down how to create a marketing strategy that doesn’t just look good but actually drives leads, builds trust, and generates sales. From attracting the right audience with lead generation to nurturing relationships and turning them into paying customers, Michelle shares the exact framework you need to level up your marketing efforts.

Whether you’re an entrepreneur, marketer, or business owner, this episode is packed with actionable tips to help you stop spinning your wheels and start seeing real results. Ready to transform your marketing? Tune in now for expert insights and a proven roadmap to success.

What You’ll Learn in This Episode1. Why most marketing strategies fail and how to avoid common pitfalls. 2. The three pillars of a successful marketing strategy: lead generation, nurturing, and conversions. 3. How to align your marketing efforts to create a seamless customer journey. 4. Practical examples of strategies that convert in real life. 5. Why having a clear, actionable plan is the key to long-term business growth.

Links & Resources Mentioned 💡 Ready to transform your marketing? Book a Marketing Audit + Strategy session with Michelle: HERE * 📱 Follow Michelle on Instagram for more tips: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded*

Are you ready to stop spinning your wheels and create a marketing strategy that actually works? Book a Marketing Audit + Strategy session with Michelle to gain clarity, align your efforts, and see real results. Don’t forget to subscribe to the podcast, leave a review, and share this episode with a fellow entrepreneur who needs to hear it!

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In this episode of Social Media Decoded, host Michelle Thames breaks down the top marketing mistakes that are costing businesses time, money, and growth—and how you can avoid them. From lack of strategy to chasing vanity metrics, Michelle delivers actionable tips to help entrepreneurs simplify their marketing, connect with their audience, and drive real results.

If you’re tired of wasting time on tactics that don’t work or feeling overwhelmed by your marketing efforts, this episode is your blueprint to success. Plus, learn how you can work 1:1 with Michelle to create a custom strategy for your business.

What You’ll Learn in This Episode1. The #1 reason most businesses fail to see results in their marketing. 2. Why inconsistent marketing is hurting your brand—and how to fix it. 3. How to shift your focus from vanity metrics to metrics that actually matter. 4. The importance of understanding your audience and aligning your messaging. 5. Why outsourcing or hiring a marketing expert can save you time and energy.

Links & Resources Mentioned 💡 Ready to stop making these mistakes? Book a 1:1 coaching call with Michelle * 🎯 Grab Michelle’s free marketing resources: HERE * 📱 Connect with Michelle on Instagram: @michellelthames * 🎧 Listen to more episodes of Social Media Decoded*

If this episode hit home for you, let’s take your marketing to the next level! Book a 1:1 call with me today to create a marketing strategy that actually works for YOUR business. Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who might need some marketing clarity.

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In this episode, Michelle Thames shares her journey as a "Jane of all trades" in marketing and why being multi-passionate is her superpower. Drawing from her experience working with a major beauty brand and running her own successful marketing agency, Michelle reveals how mastering multiple marketing lanes can help businesses grow, thrive, and increase revenue.

If you’re an entrepreneur feeling overwhelmed by social media, email marketing, or PR, this episode is packed with actionable insights on simplifying your strategy and scaling your business. Whether you’re just starting out or looking to elevate your brand, Michelle’s relatable advice will inspire you to embrace your passions and let her team handle the rest.

What You’ll Learn in This Episode1. Michelle’s personal journey from corporate marketing to running a successful agency. 2. The advantages of being a multi-passionate marketer in today’s business landscape. 3. How Michelle’s holistic marketing approach helps businesses thrive. 4. Real-life client success stories showcasing the power of integrated marketing. 5. Why hiring an expert can save you time, reduce stress, and maximize your ROI.

Links & Resources💡 Ready to level up your marketing? Explore Michelle’s marketing agency services: www.thamesmediasolutions.com📩 Book a complimentary connection call with Michelle HERE📱 Follow Michelle on Instagram: @michellelthames🎧 Listen to Michelle’s podcast, "Social Media Decoded," HERE

Connect with Michelle Thames Instagram: @michellelthames * Facebook Group: Elevate Your Business Community * Website*: Michelle’s Marketing Agency

🎉 If you enjoyed this episode, please leave a review and share it with a fellow entrepreneur who might need some marketing clarity. Don’t forget to subscribe so you never miss an episode of actionable tips and inspiring stories!

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Welcome back to Social Media Decoded! In this episode, host Michelle Thames — a marketing expert, business coach, and agency owner — guides multi-passionate entrepreneurs on creating a cohesive brand that highlights all their passions and resonates deeply with their ideal audience. If you’ve struggled to fit your varied interests into one unified brand or feel that your social media presence lacks focus, this episode is for you.

Michelle shares a clear, actionable approach to aligning your passions into a singular, powerful brand message that resonates across all your social media and marketing channels. Learn how to establish a core brand message, define signature content themes, and maintain a consistent aesthetic and voice that empowers your brand and attracts high-value clients. By the end of this episode, you’ll know exactly how to transform a multi-passionate vision into a cohesive, professional brand that stands out online.

In This Episode, You’ll Discover:

• Why a clear brand message is essential for multi-passionate entrepreneurs
• How to establish content themes that organize and align your interests for social media
• Tips for maintaining a consistent brand voice and aesthetic to build trust
• Strategies for positioning yourself as a cohesive, memorable brand across platforms

Join VisionCraft 2024: Ready to turn your passions into a unified business vision? Join Michelle at VisionCraft 2025 — an exclusive online business planning event where you’ll set goals, clarify your brand, and build a strategy for success in 2024. Reserve your spot and start the year with intention! Join us here

Subscribe & Leave a Review for a Chance to Win: Don’t forget to subscribe to Social Media Decoded! Each month, Michelle is giving away a $50 Amazon gift card to one listener who leaves a review. Tag @MichelleLThames on Instagram with a screenshot, or email your review to enter.

Tune in to discover how to transform your passions into a cohesive, high-impact brand. Subscribe, leave a review for a chance to win a $50 Amazon gift card, and join VisionCraft 2024 to map out your unique business strategy for the upcoming year.

multi-passionate entrepreneur, cohesive brand, brand message, social media presence, content themes, brand voice, brand aesthetic, Michelle Thames, Social Media Decoded, VisionCraft 2024, online business planning event

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This episode explores expert insights and actionable advice for building a thriving online presence. We discuss the importance of defining your target audience, developing a content strategy, and utilizing social media effectively. We also mention Porkbun as a reliable domain registrar that supports businesses of all sizes.

Featured in this episode:

• Porkbun: A domain registrar offering a wide range of domain extensions, free essential tools, and a user-friendly interface.
• .BIO domain: Perfect for building a personal brand and connecting with your audience.

Special offer: Get a .BIO domain for less than $2 for the first year at Porkbun using code GETYOURBIO at checkout.

[Link to Porkbun website]

online success, digital marketing, domain registrar, Porkbun, .BIO domain, link in bio, website traffic, social media

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Welcome to Social Media Decoded! In this episode, host Michelle Thames — a seasoned marketing expert, business coach, and agency owner — dives into essential strategies to help multi-passionate entrepreneurs build their dream business without feeling overwhelmed. If you’re juggling multiple passions and struggling to find a clear path forward, Michelle offers step-by-step guidance on creating a cohesive, sustainable business model that aligns all your interests and leverages social media for growth.

You’ll discover how to define a clear vision, set up strategic content pillars for social media, streamline your offers, and use automation to stay consistent without burnout. Michelle also shares insights on how to build a powerful community and attract high-value clients who are ready to invest. This episode is packed with actionable strategies to help you move forward with intention and clarity.

In This Episode, You’ll Learn:

• How to clarify your business vision to unify multiple passions
• The role of strategic content pillars in organizing your social media and marketing efforts
• Tips for creating a signature offer that aligns with your brand and attracts high-ticket clients
• Ways to leverage automation tools for consistent, stress-free social media presence
• How to build a community that values your expertise and is ready to invest

Join VisionCraft 2025: Ready to bring your dream business vision to life? Join Michelle at VisionCraft 2025 — an exclusive online business planning event designed to help you map out your goals, strategies, and growth plan for a successful year. Secure your spot and get ready to craft a powerful vision for 2025! SIGN UP HERE

Subscribe & Leave a Review for a Chance to Win: Don’t forget to subscribe to Social Media Decoded! Each month, Michelle is giving away a $50 Amazon gift card to one listener who leaves a review. Tag @MichelleLThames on Instagram with a screenshot, or email your review for your entry.

Keywords:
multi-passionate entrepreneur, business without overwhelm, social media marketing, content pillars, brand vision, high-ticket clients, automation tools, community building, Michelle Thames, Social Media Decoded, VisionCraft 2025

Tune in to learn how to create a cohesive business that aligns with your passions and attracts empowered clients. Don’t miss Michelle’s exclusive insights — subscribe, leave a review to enter the monthly giveaway, and join her at VisionCraft 2025 to craft your business vision for a successful year ahead!

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Building a successful brand requires a customer-centric approach. In this episode, we discuss the importance of prioritizing customer satisfaction and building lasting relationships. We also introduce Porkbun as a company that values customer experience and strives to provide exceptional service.

Featured in this episode:

• Porkbun: A customer-focused domain registrar offering a user-friendly interface, free essential tools, and excellent customer support.
• .BIO domain: A great way to connect with your audience and build a personal brand.

Special offer: Get a .BIO domain for less than $2 for the first year at Porkbun using code GETYOURBIO at checkout.

[Link to Porkbun website]

customer satisfaction, customer experience, online brand, Porkbun, .BIO domain, link in bio, domain registrar

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Welcome to Social Media Decoded! In today’s episode, host Michelle Thames — a 15-year marketing expert, business coach, podcaster, and agency owner — dives into a powerful topic for entrepreneurs juggling multiple passions. If you’re a multi-passionate entrepreneur struggling with “picking one thing” or looking for ways to make your diverse interests work together on social media and in your digital marketing strategy, this episode is for you.

Michelle shares three actionable strategies to help you harness your multi-passionate nature and build a cohesive, profitable brand that stands out online. Learn how to attract high-value clients (who are ready to invest!) by clarifying your brand message, creating value-driven content, and showing up consistently with purpose. By the end of this episode, you’ll have a roadmap to position yourself as a go-to expert for empowered clients — without sacrificing any of your passions.

In This Episode, You’ll Discover:

• Why being a multi-passionate entrepreneur is an advantage in today’s saturated market
• How to define a core message that aligns all your passions under one impactful brand
• The secrets to creating social media content that attracts empowered, high-ticket clients
• Tips for building trust and authority through consistent, strategic positioning on social media

Michelle also invites you to join her exclusive Facebook group for multi-passionate entrepreneurs. In this group, she offers insider tips, resources, and community support to help you master social media marketing and grow a business that aligns with your life and passions.Join the Facebook Group HERE
Subscribe to Social Media Decoded & Enter Our Monthly Giveaway: Leave a review on Apple Podcasts, tag @MichelleLThames on Instagram with a screenshot, or email your review to enter to win a $50 Amazon gift card!

multi-passionate entrepreneur, social media marketing, business growth, empowered clients, high-ticket clients, brand message, cohesive branding, value-driven content, Michelle Thames, Social Media Decoded, digital marketing strategy, Facebook group for entrepreneurs

If you’re a multi-passionate entrepreneur ready to make an impact online, don’t miss this episode! Hit subscribe, leave a review for a chance to win a $50 Amazon gift card, and join Michelle’s Facebook group for even more tips on how to thrive as a multi-passionate business owner.

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In this episode of Social Media Decoded, host Michelle Thames dives into the top digital marketing trends and predictions for 2025. Michelle shares valuable insights on what businesses need to stay competitive, from the growing role of AI and voice marketing to the importance of short-form video and sustainable brand practices. Listen in to discover how these emerging trends will impact social media strategy, content creation, and brand visibility.

Key Topics Covered:

• Artificial Intelligence (AI): Learn how AI-powered tools will streamline content creation, enhance customer engagement, and optimize decision-making in 2025.
• Voice Marketing: Discover why voice-activated devices are on the rise and how to prepare your content for voice search.
• Virtual Reality (VR): Explore how VR can offer immersive brand experiences that engage and retain audiences.
• User-Generated Content (UGC): Find out why UGC will remain a trusted form of content and how to encourage your audience to create content for your brand.
• Social Media Ecosystems: See how social media platforms will evolve into all-in-one ecosystems where brands can engage, sell, and support customers.
• Short-Form Video: Understand the continued dominance of short-form video and how to integrate it into your 2025 content strategy.
• Sustainable and Purpose-Driven Marketing: Learn why transparency in environmental and social impact will be critical for brands to connect with modern consumers.

Key Takeaways:1. Embrace AI: AI will be essential for content efficiency and personalized customer experiences. 2. Optimize for Voice Search: Create conversational, question-based content that aligns with how people speak to voice-activated devices. 3. Create Authentic Short-Form Videos: Short, engaging videos will continue to be crucial for visibility and connection on social media.

Actionable Resource:Don’t miss out on the free "2025 Digital Marketing Predictions" PDF! Download it now to keep these predictions and actionable tips handy. Visit the link in the show notes or DM Michelle on Instagram with the word “2025” to get your copy. If you enjoyed this episode, please leave a review! Let us know which trend you’re most excited about for 2025. Your feedback helps us create the content you love and helps more people discover the Social Media Decoded podcast. GET YOUR DOWNLOAD HEREKeywords: digital marketing predictions 2025, social media trends 2025, AI in marketing, voice marketing, virtual reality marketing, short-form video, user-generated content, sustainable marketing, content strategy 2025

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In this episode of Social Media Decoded, host Michelle Thames dives into one of the most powerful tools for brand growth: consistency. Learn how showing up regularly—even in small ways—can strengthen your brand, build trust with your audience, and keep you visible in an ever-changing digital world. Michelle shares simple daily habits that make consistency manageable and explains why it’s essential for creating a recognizable and trusted brand.

Tune in to discover:

• Why consistency matters for brand growth and audience trust
• Simple, actionable daily habits for building brand visibility
• How to set up routines that keep your brand top-of-mind without burnout

Whether you're a new entrepreneur or looking to elevate your existing brand, this episode provides practical steps to help you show up with purpose and intention.

Show Notes:Episode Highlights:* Introduction to the importance of consistency in building a brand that stands out. * How small daily actions add up to create a powerful impact over time. * Essential habits for consistent brand engagement on social media and beyond. * Tips for planning and scheduling content that keeps you visible and relevant. * How to balance consistency with creativity to avoid burnout.

Key Takeaways:* Consistency builds audience trust and helps position you as an authority in your niche. * Simple, manageable habits—like daily engagement and content planning—can keep your brand growing steadily. * By focusing on small, repeatable actions, you can stay consistent without feeling overwhelmed.

Resources Mentioned:

• Free Download: [Daily Social Media Checklist]—This simple guide will help you keep your social media habits on track and grow your brand consistently. Click the link in the show notes or DM “Checklist” to @MICHELLELTHAMES on Instagram to get it!
• If you enjoyed this episode, please leave a review and share your biggest takeaway with us! Reviews help Social Media Decoded reach more listeners looking to grow their brands with confidence and consistency.

Keywords:* Consistency in branding * Simple daily habits for brand growth * Building brand visibility * Social media engagement tips * Audience trust and brand authority

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In this episode of Social Media Decoded, Michelle discusses the evolution of domain extensions beyond the traditional .com, emphasizing the importance of choosing a domain that reflects brand identity and resonates with the target audience. She highlights the benefits of unique extensions, particularly the .bio domain, which serves as a professional online hub for personal branding. The episode also provides actionable tips for selecting the right domain extension and encourages listeners to explore creative options to enhance their online presence.

Takeaways

• The internet has evolved, and so have domain options.
• Unique domain extensions can enhance brand memorability.
• Consider your audience when selecting a domain extension.
• Experiment with different extensions for various projects.
• The .bio domain offers a unique opportunity for personal branding.
• Porkbun provides a wide selection of domain extensions.
• A .bio domain can replace long link tree URLs.
• Professionalism is key in online presence.
• Your domain name is crucial for your online identity.
• Join communities to enhance your marketing knowledge.

Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!

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In this episode of Social Media Decoded, Michelle Thames shares her journey of growing a beauty brand's Instagram presence to over 500,000 followers. She discusses the importance of building a community, understanding the audience, creating high-quality content, maintaining consistency and engagement, leveraging Instagram features, and utilizing analytics for strategic growth. Michelle emphasizes actionable strategies that can help marketers and brand owners enhance their social media presence and achieve success.

Takeaways

• Building community was crucial for brand growth.
• Understanding your audience is the first step.
• Content creation is at the heart of social media strategy.
• Consistency and engagement foster loyalty among followers.
• Responding to comments and DMs is essential for community building.
• Leveraging Instagram features can boost visibility.
• Analytics help in adapting strategies in real-time.
• High-quality visuals and authentic messages resonate with audiences.
• User-generated content enhances credibility and fosters community.
• A well-executed brand ambassador program can amplify reach.

Chapters00:00 Introduction to Social Media Success
02:14 Building Community and Understanding Your Audience
05:10 Content Creation: The Heart of Strategy
07:06 Consistency and Engagement: Keys to Loyalty
09:34 Leveraging Instagram Features for Growth
11:32 Analytics and Agility: Adapting for Success

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In this episode of the Social Media Decoded podcast, Michelle discusses the challenges entrepreneurs face in managing their digital lives, including websites, domains, and social media. She provides actionable tips for streamlining domain management, emphasizing the importance of centralization, automation, and security. The episode also highlights the benefits of using Porkbun as a domain registrar to simplify online presence management.

Takeaways

• Managing multiple online assets can be overwhelming.
• Centralizing domain management simplifies tracking and renewals.
• Automation helps avoid the risk of domain expiration.
• Using a password manager saves time and frustration.
• Regular audits of online assets can eliminate unnecessary tools.
• Prioritizing security protects your website and visitors' data.
• Porkbun offers user-friendly domain management solutions.
• A .bio domain can enhance your online presence.
• Free essentials with every domain save time and money.
• Excellent customer service is vital for support.

Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!

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GET THE Q4 Training HERE

In this episode of the Social Media Decoded podcast, host Michelle Thames explores the transformative role of AI, particularly ChatGPT, in enhancing marketing strategies for Q4. She discusses practical applications, integration into workflows, and the importance of maintaining a human touch in marketing efforts. The episode concludes with an invitation to a free training session on leveraging AI for effective marketing planning.

Takeaways

• ChatGPT can act as your digital marketing assistant.
• Use specific prompts to generate content ideas.
• Integrate AI into your marketing workflow for efficiency.
• AI can help with market research and customer interaction.
• Always add your personal brand voice to AI-generated content.
• AI should enhance, not replace, human touch in marketing.
• Leverage AI for Q4 planning to maximize results.
• Utilize AI tools to brainstorm fresh campaign ideas.
• AI can summarize industry trends and analyze competitors.
• The best marketing strategies blend technology with personal insight.

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In this episode of Social Media Decoded, host Michelle Thames shares five essential marketing lessons learned over her 16-year career. She emphasizes the importance of authenticity, consistency, adaptability, continuous education, and focusing on fewer platforms for greater impact. Each lesson is backed by personal experiences and insights, providing actionable advice for listeners looking to grow their businesses and enhance their marketing strategies.

Takeaways

• Authenticity is the cornerstone of successful marketing.
• Consistency in marketing efforts leads to lasting success.
• Adaptability is crucial in a constantly changing marketing landscape.
• Continuous education keeps you competitive and informed.
• Focusing on fewer platforms can lead to greater impact.
• People want to support brands that stand for something genuine.
• Regular content creation builds a lasting brand.
• Staying true to your brand's values is essential.
• Invest in learning through various mediums like podcasts and books.
• Mastering a few platforms is more effective than spreading too thin.

Chapters00:00 Introduction to Essential Marketing Lessons
02:53 The Power of Authenticity in Marketing
06:10 Consistency Over Intensity: The Key to Success
08:58 Adaptability: Your Superpower in Marketing
09:25 The Importance of Continuous Education

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GET THE TASK BATCHING TRAINING HERE

In this episode of Social Media Decoded, host Michelle Thames discusses effective time management strategies for multi-passionate entrepreneurs. She emphasizes the importance of task batching, creating a flexible schedule, and focusing on what truly drives business growth. Michelle challenges the hustle culture myth, advocating for smarter work practices rather than harder ones. She also promotes her upcoming webinar aimed at helping listeners balance their passions without feeling overwhelmed.

Takeaways

• Task batching helps maintain focus and productivity.
• Creating a flexible schedule allows for creativity and inspiration.
• Hustle culture is not sustainable for multi-passionate entrepreneurs.
• Focusing on the right tasks is crucial for business growth.
• Spreading yourself too thin can hinder project success.
• It's important to identify what moves the needle in your business.
• Working smarter, not harder, leads to better results.
• Utilizing tools like Google Calendar can enhance organization.
• Assessing tasks helps prioritize what truly matters.
• Engagement and dialogue are key to improving productivity.

SIGN UP FOR THE FREE WEBINAR HERE

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In this episode of Social Media Decoded, host Michelle Thames discusses the latest updates from Instagram, focusing on new features that enhance user engagement and community building. Key updates include the ability to comment on Instagram stories, new Reels functionalities, and direct messaging improvements. Michelle emphasizes the importance of utilizing these features for businesses to foster connections and gather feedback, while addressing AI's role in content creation. The episode concludes with a reminder to embrace these changes and stay engaged with the platform.

Takeaways

• Instagram stories now allow public comments for better engagement.
• Reels can now include clickable links, enhancing user interaction.
• AI-generated content will have transparency labels for clarity.
• New DM features include drawing tools and stickers for personalization.
• Instagram is evolving to foster community and connection.
• Businesses should leverage new features to spark conversations.
• Change in social media can be beneficial for visibility.
• Engagement is key to success on Instagram.
• Utilizing Instagram effectively can lead to business growth.
• Staying updated with social media trends is crucial for marketers.

Chapters00:00 Introduction to Instagram Updates
02:46 Engagement Enhancements: Comments and Reels
06:02 AI Transparency and New Features
09:12 Conclusion and Key Takeaways

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GET THE WEBINAR TOOLKIT HERE

VIDEO INSIDE WEBINAR TOOLKIT

In this episode of the Social Media Decoded podcast, host Michelle Thames discusses the art of crafting compelling webinar titles that attract and engage audiences. She emphasizes the importance of understanding the psychology behind effective titles, which should promise transformations, evoke curiosity, and resonate with the target audience. Michelle provides a simple formula for creating winning titles and shares real-world examples to illustrate her points. The episode concludes with an invitation to download a webinar toolkit for further assistance in creating impactful webinars.

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In this episode, Michelle discusses the importance of website security, privacy, and user experience. She emphasizes the need for a secure and private website to protect against hackers and data breaches. Michelle also highlights the significance of providing a good user experience to keep visitors engaged and encourage conversions. She introduces Porkbun, a domain registrar that offers essential tools like whois privacy and SSL certificates for free. Michelle explains how Porkbun is committed to providing a simple and user-friendly experience for managing websites. She also mentions the special offer of dot bio domains for less than $2 for the first year.

Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!

Takeaways

• Website security is essential to protect against hackers, malware, and data breaches.
• Respecting user privacy and protecting their data is crucial for building trust and credibility.
• A good user experience keeps visitors engaged and encourages conversions.
• Porkbun offers essential tools like whois privacy and SSL certificates for free with every domain purchase.
• Porkbun provides a simple and user-friendly platform for managing websites.
• Dot bio domains are ideal for creating personalized link in bio pages and establishing online brands.

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In this episode, Michelle discusses the importance of personal development and continuous learning in marketing and social media. She shares her experience with using Magic Mind to improve focus and cognitive function. Michelle emphasizes the need for a growth mindset and the ability to adapt to the ever-changing landscape of marketing. She provides inspiring stories of individuals who have achieved success through continuous learning and personal development. Michelle encourages listeners to invest in their own growth and take steps towards reaching their full potential.

Takeaways

• Personal development and continuous learning are crucial in the marketing and social media industry.
• A growth mindset and adaptability are key to success in an ever-evolving landscape.
• Investing in personal development boosts confidence, opens doors for new opportunities, and leads to personal fulfillment.
• Continuous learning and personal development can transform careers and lives.The journey to personal growth is ongoing and requires embracing challenges and celebrating victories.
• Tools like Magic Mind can support cognitive function and help unlock full potential.

Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% offyour first subscription or 20% off one-time purchases with codeDECODED20 at checkout

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In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She also mentions Porkbun, a domain registrar that offers .bio domains at an affordable price. Michelle concludes by encouraging listeners to consider the power of a .bio domain and choose wisely to build a strong online empire.

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Chapters

00:00 Introduction to Domain Names
02:12 The Rise of .bio Domain Extension
03:09 Benefits of a .bio Domain
04:32 Introducing Porkbun: A Domain Registrar
06:51 Choosing the Right Domain Name
07:19 Conclusion

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In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on mental and physical health. She shares her experience with Magic Mind, a mental performance shot, and how it has helped her with brain fog, fatigue, and stress. Michelle emphasizes the importance of setting boundaries, taking mindful breaks, and practicing stress management techniques. She also addresses the impact of negative feedback and the need to develop healthy coping mechanisms. Overall, Michelle highlights the significance of prioritizing holistic well-being in the digital world.

Takeaways

The constant connectivity of social media can take a toll on mental and physical health, leading to stress, anxiety, and burnout.
Setting boundaries and creating time for disconnecting and recharging is crucial for marketers and social media professionals.
Negative feedback on social media can trigger self-doubt and anxiety, but it's important to develop healthy coping mechanisms and remember that not all feedback is valid.
Nurturing the mind-body connection in the digital age involves taking mindful breaks, scheduling digital detoxes, establishing healthy boundaries, seeking support, and practicing stress management techniques.
Prioritizing holistic well-being is essential for improving creativity, productivity, and overall success in one's career.

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In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspects of influencer marketing and empower creators to stand up for themselves.

Takeaways

• Influencer marketing has a glamorous facade but a dark side.
• Clear communication and contracts are essential in collaborations.
• Creators often face exploitation and undervaluation from brands.
• It's important to know your worth as a creator.
• Brands should respect creators and their work.
• Many creators have similar stories of exploitation.
• Ethical brands value clear agreements and fair compensation.
• Creators should not be afraid to walk away from bad deals.
• Sharing experiences can help hold brands accountable.
• Building relationships with brands should not come at the cost of self-worth.

Chapters00:00 Introduction to Influencer Marketing Challenges
02:51 The Dark Side of Influencer Collaborations
06:02 Empowering Creators: Know Your Worth

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In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental performance. She encourages listeners to prioritize productivity without sacrificing their well-being.

Summary

In this episode, Michelle discusses strategies and insights to thrive in the fast-paced digital marketing and social media world. She focuses on productivity and how to fuel creativity and long-term success in business. Michelle introduces Magic Mind, a mental performance shot, and shares her experience using it. She provides tips on staying focused, managing time, and overcoming procrastination. Michelle emphasizes the importance of working smart, not hard, and finding tools that support mental performance. She encourages listeners to prioritize productivity without sacrificing their well-being.

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In this episode, Michelle Thames discusses the power of webinars as a marketing tool. She highlights the benefits of webinars, such as lead generation, building authority and credibility, and direct sales and promotions. Michelle emphasizes the crucial role of social media in promoting webinars and attracting the ideal audience. She provides tips on using social media effectively, including creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community. Michelle concludes by encouraging listeners to start leveraging webinars and social media to generate leads, build authority, and drive sales.

Takeaways

• Webinars are a powerful marketing tool for lead generation, building authority and credibility, and driving direct sales and promotions.
• Social media plays a crucial role in promoting webinars and attracting the ideal audience.Effective social media promotion of webinars includes creating compelling visuals, leveraging hashtags, running targeted ads, partnering with influencers, and engaging with the community.
• Providing value and building relationships with the audience is key to successful webinar promotion.
• Combining webinars with social media promotion can generate more leads, build authority, and drive sales.
• Chapters

00:00 Introduction to the Power of Webinars02:19 Benefits of Webinars: Lead Generation and Building Authority03:14 Webinars as a Platform for Direct Sales and Promotions06:03 The Crucial Role of Social Media in Webinar Promotion08:54 Effective Strategies for Promoting Webinars on Social Media09:23 Conclusion and Call to ActionBook your 1:1 Coaching Call Here

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In this episode, Michelle Thames discusses the myth of overnight success in entrepreneurship. She explains that the myth persists because of the highlight reel effect on social media, where people only share their wins and not the struggles. Michelle emphasizes the importance of hard work, resilience, and consistency in building a successful business. She shares her own journey as a full-time entrepreneur and highlights the need for realistic expectations and surrounding oneself with supportive people. Michelle provides actionable steps for embracing the reality of entrepreneurship and leveraging it in marketing.

Chapters

00:00 Introduction: The Myth of Overnight Success in Entrepreneurship
03:21 Navigating the Myth: Focusing on the Process and Celebrating Small Wins
05:13 The Power of a Supportive Community in Entrepreneurship
07:30 Embracing the Reality: Sharing Your Story and Inspiring Others
09:44 Leveraging the Reality: Highlighting Progress and Milestones in Marketing
10:37 Conclusion: Embrace the Journey and Stay Focused

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Summary

In this episode, Michelle Thames discusses the latest Instagram updates for August 2024. She covers a range of new features and functionalities, including expanded carousels, DM from story mentions, story comments, revamped highlights, views metrics, AI-powered chatbots, AI characters, music sharing via Spotify, and AI chatbot capabilities. Michelle provides insights into how these updates can benefit creators, businesses, and everyday users, while also acknowledging the challenges of keeping up with Instagram's constant changes. She encourages listeners to stay curious, experiment, and have fun with the new features.

Takeaways

• Instagram has expanded the carousel limit to 20 photos and videos, allowing for more immersive visual narratives.
• The new DM from story mentions feature makes it easier to connect with your audience and foster collaborations.
• Story comments are now visible to everyone who views the story content, providing another way to encourage interaction.
• Revamped highlights with a dedicated tab in the profile grid can help showcase the most engaging content.
• The primary metric for analytics is now views, providing a holistic view of content performance.
• Instagram is betting big on AI with features like creator AI, AI characters, and AI chatbot capabilities.
• Music sharing via Spotify and other music-related features are being added to enhance the user experience.
• Despite the constant changes, it's important to view Instagram as a tool and leverage its features to increase visibility and generate leads.
• Stay curious, experiment, and have fun with the new Instagram features.

Chapters00:00 Introduction and Overview
02:50 Building Relationships with DM from Story Mentions
05:01 Showcasing Engaging Content with Revamped Highlights
06:50 Embracing AI for Enhanced Engagement
09:09 Exploring the Potential of AI Chatbots
11:33 Leveraging Instagram as a Tool for Business Growth

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Summary

In this episode, Michelle discusses the limitations of using the 'link in bio' strategy on Instagram and introduces MannyChat as a game-changing solution. She explains that asking people to leave the app and click on a link disrupts their flow and decreases engagement. MannyChat, on the other hand, allows for direct engagement within Instagram's messaging system, automates conversations, captures leads, and tailors messages based on user behavior. Michelle shares her personal experience with MannyChat and success stories from her clients.

Takeaways

• The 'link in bio' strategy on Instagram is becoming less effective as it disrupts user flow and decreases engagement.
• MannyChat is a powerful marketing platform that allows for direct engagement within Instagram's messaging system.
• MannyChat automates conversations, captures leads, tailors messages based on user behavior, and helps drive sales.
• Michelle shares her personal experience with MannyChat and success stories from her clients.She offers a resource bundle of MannyChat templates to help maximize business potential and save time.

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In this episode, Michelle Thames discusses the importance of building a community on Instagram and provides actionable tips for cultivating a thriving community. She emphasizes the power of community in driving engagement, loyalty, and advocacy for brands. Michelle also introduces her exclusive community, the Socially Savvy Circle, and highlights the benefits of joining. The key takeaways include defining your niche and values, fostering two-way communication, creating exclusive content, hosting challenges and contests, collaborating with other creators, and being authentic.

Chapters

00:00 Introduction and Importance of Community Building on Instagram
06:06 Tips for Cultivating a Thriving Instagram Community
08:06 Introducing the Socially Savvy Circle

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Summary

In this episode, Michelle interviews Bobby Robinson, an attorney and entrepreneur, about leveraging strategic growth and networking opportunities. They discuss the importance of networking on social media and attending events, as well as Bobby's upcoming event, the Millie CEO Summit. They also explore the future of entrepreneurship and the role of AI and automation. Bobby shares some book recommendations and where to find him online. The episode concludes with an invitation to attend the Millie CEO Summit.

Takeaways

Networking is crucial for entrepreneurs and can lead to valuable connections and collaborations.
Attending events, both online and offline, provides opportunities for networking and learning from experts in various fields.
The Millie CEO Summit aims to provide entrepreneurs with a clear roadmap to reach their first million dollars and offers coaching sessions and execution hubs.
The future of entrepreneurship will involve leveraging AI and automation to streamline business operations and reduce the need for excessive work hours.
Recommended books for entrepreneurs include 'Traction' and 'Think and Grow Rich'.

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Summary

In this episode, Michelle Thames discusses the social media algorithm and how it affects our social media experience. She debunks common myths about the algorithm and provides strategies to increase visibility on social media platforms. The key takeaways include the importance of consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others. Michelle emphasizes the need to understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.

Takeaways

• The social media algorithm is a complex set of rules and calculations that determines what content users see in their feed.
• The algorithm's primary goal is to keep users engaged on the platform for as long as possible.
• Paid advertising can boost reach, but organic reach is still possible.
• The algorithm prioritizes content that resonates with users.
• There is no secret formula to crack the algorithm; focus on creating high-quality content.
• Strategies to increase visibility include consistency, engagement, experimenting with different formats, researching relevant hashtags, and collaborating with others.
• Understand the unique algorithms of each platform and create valuable content to achieve social media and marketing goals.

Chapters00:00 Demystifying the Social Media Algorithm
02:49 Busting Common Myths About the Algorithm
05:11 The Power of Consistency and Engagement
08:02 Harnessing the Potential of Hashtags
09:31 Collaboration: Expanding Reach Through Partnerships
09:59 Understanding Platform Algorithms for Effective Marketing

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In this episode, Michelle explores the attention economy concept and how to navigate the noisy digital landscape. She emphasizes the importance of relevance, value, emotion, uniqueness, and visual appeal in capturing attention. Michelle provides actionable strategies such as prioritizing quality over quantity, being consistent, building a community, and experimenting with new formats. She reminds listeners that building an audience takes time and effort, but by consistently providing valuable and engaging content, they can cut through the noise and capture the attention they deserve.

Takeaways

• The attention economy refers to the battle for people's time and focus in a world overflowing with content.
• Content must be relevant, provide value, evoke emotions, be unique, and have visual appeal to capture attention.
• Prioritize quality over quantity and create high-quality content that resonates with your audience.
• Be consistent in showing up and building trust with your audience.
• Engage with your audience and foster a sense of community around your content.Experiment with new formats, platforms, and strategies to find what works best for you and your audience.
• Building an audience takes time and effort, but consistently providing valuable and engaging content can help you cut through the noise and capture attention.

Chapters00:00 Introduction: The Attention Economy
02:23 Capturing Attention: Key Factors
04:19 Uniqueness and Visual Appeal
06:14 Strategies to Stand Out
08:55 Consistency and Building Trust
10:51 Experimentation and Adaptation
12:46 Conclusion: Take Action and Grow

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In this episode, Michelle Thames discusses the importance of digital marketing for small businesses during the Black Friday season. She emphasizes the need to reach the target audience, build relationships, and track results. Michelle provides actionable strategies such as creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising. She also offers one-on-one strategy sessions to help businesses customize their Black Friday plans. Overall, Michelle encourages small businesses to plan ahead, stay organized, and hustle to thrive during the holiday season.

Takeaways

• Digital marketing is crucial for small businesses during the Black Friday season as it allows them to reach their target audience with precision.
• Building relationships with customers through engagement on social media is an important aspect of digital marketing.
• Tracking results and refining strategies based on data analysis is essential for maximizing marketing efforts.
• Creating compelling offers, leveraging email marketing, generating social media buzz, and utilizing paid advertising are effective strategies for Black Friday marketing.

Chapters00:00 Introduction and Black Friday Checklist
02:25 Why Digital Marketing is Crucial for Small Businesses on Black Friday
05:57 Preparing for Black Friday: Getting in the Mood
06:23 Creating Compelling Offers
07:21 Email Marketing Blitz and Social Media Buzz
09:35 Optimizing Websites and Conclusion

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In this episode, Michelle Thames discusses the July 2024 updates on Instagram. She covers new features such as the ability to add 20 audio tracks to Instagram Reels, the upgraded notes feature, the testing of ads in Reels, the expanded access to broadcast channels, and the development of AI chatbots by Meta. Michelle provides actionable steps for leveraging these updates, including experimenting with Reels, using notes to engage with the audience, exploring broadcast channels for direct communication, and staying updated on the latest developments.

Takeaways

• Experiment with the new Reels feature and elevate your content game
• Use notes on posts and Reels to engage with your audience
• Explore broadcast channels for direct communication with your fans
• Stay updated on the latest developments and see how they fit into your strategy
• Join the Socially Savvy Circle Facebook community for networking and marketing tips

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In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth.

Takeaways

• Organic followers are genuinely interested in your content and brand, and are more likely to engage and become customers.
• Authenticity is key in building a community on Instagram. Share your story, values, and personality.Tailor your content to meet the needs of your audience by understanding their interests and problems.
• Consistency in posting is important to be seen by the Instagram algorithm and to build trust with your followers.
• Use relevant hashtags and engage with your audience regularly to increase visibility and connection.Collaborate with other brands or influencers to reach new audiences and create co-branded content.
• Track your analytics to understand what's working and adjust your strategy accordingly.Organic growth takes time and effort, so be patient and stay consistent in your efforts.

Chapters00:00 Introduction and Importance of Organic Growth
01:47 The Power of Authenticity and Building a Community
04:10 Consistency and the Use of Hashtags
06:03 Engagement and Collaboration for Growth
10:34 Tracking Analytics for Insights
11:58 The Importance of Patience in Organic Growth

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In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, and being an active participant. She also announces the launch of a Facebook community called the Socially Savvy Circle.

Takeaways

• Facebook groups are a powerful tool for building a loyal community and generating leads for your business.
• Groups create a sense of belonging and allow your audience to interact with each other, fostering brand loyalty.
• Facebook groups provide a space for direct engagement with your audience, allowing you to answer questions, gather feedback, and build relationships.
• The conversations happening in your group can provide valuable insights into your audience's preferences and needs.
• To build a thriving Facebook group, define its purpose, create engaging content, set clear rules, and be an active participant.
• The Socially Savvy Circle is a new Facebook community for social media professionals and entrepreneurs to connect, learn, and grow together.

Chapters00:00 The Power of Facebook Groups
03:41 Creating a Sense of Community
04:10 Gaining Valuable Insights
06:47 Tips for Building a Thriving Facebook Group

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In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine.

Takeaways

• Mistake #1: Content chaos - Posting sporadically without a plan leads to inconsistency and a lack of strategy, which turns off the audience.
• Mistake #2: 'Me, me, me' message and mess - Constantly self-promoting without providing value to the audience leads to disengagement.
• Mistake #3: Vanity metrics vortex - Focusing solely on likes, comments, and followers doesn't provide the whole picture of audience engagement.
• The secret sauce to social media success is authenticity, as it builds trust and connection with the audience.

Chapters00:00 Introduction: The Secret Sauce to Social Media Success
01:51 Mistake #1: Content Chaos
04:10 Mistake #2: 'Me, Me, Me' Message and Mess
05:12 Mistake #3: Vanity Metrics Vortex
06:38 The Power of Authenticity
09:05 Free Challenge: Turning Mistakes into Moneymakers

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In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting, which focuses on having a laser-focused niche, consistency, value-packed episodes, and building a community. Finally, Michelle offers her Amplify Your Voice service to help aspiring podcasters create a podcast that reflects their expertise.

Takeaways

• Starting a podcast can position you as an expert and help you build trust and credibility.
• Podcasting allows for organic growth and attracts your ideal clients.
• Each podcast episode can be repurposed into various forms of content.
• Podcasting opens doors to collaborations and connections with industry leaders.
• A lazy approach to podcasting involves having a laser-focused niche, consistency, value-packed episodes, and community-building.

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Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as much as you do. Get ready to ditch the vanity metrics and build real relationships with your audience.

Key Takeaways:

• The Follower Count Myth: Michelle explains why follower count isn't the only measure of success and shares stories of brands that thrive with smaller, more engaged communities.
• The Power of Community: Michelle dives into the many benefits of a loyal community, including increased engagement, sales, and brand advocacy.
• Building Your Tribe: Michelle shares actionable tips on fostering a strong community, emphasizing authenticity, engagement, and creating a sense of belonging.
• Beyond Transactions: Michelle discusses how to build relationships with your audience that go beyond simply buying and selling, creating a shared experience that makes them feel like part of something special.

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In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core issues, creating quality content, and regularly updating your evergreen content. Michelle also shares how she has used evergreen content on her blog and podcast to attract new leads continuously.

Takeaways

• Evergreen content remains relevant and useful to new and returning visitors, regardless of the current news cycle or season.
• Creating evergreen content can drive sustained traffic to your site and boost your SEO.
• Quality over quantity is important when creating evergreen content.
• Regularly updating your evergreen content keeps it fresh and relevant.
• Evergreen content can be created on various platforms, such as blogs, podcasts, and social media.

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Chapters

00:00 Introduction to Evergreen Content
02:20 Benefits of Evergreen Content
07:59 Creating and Updating Evergreen Content
09:19 Using Evergreen Content to Attract Leads
10:59 Playing the Long Game with Evergreen Content

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In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offering valuable content in each second of the reel and maintaining consistency in posting. Michelle shares her own success with Instagram Reels and encourages listeners to interact with other people's content and analyze their analytics. She concludes by offering 35 Instagram content ideas to help boost visibility.

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In this episode, Michelle Thames discusses a game-changing strategy for planning and organizing content. She emphasizes the importance of being intentional with content and aligning it with business goals. Michelle introduces AI tools like ChatGPT and Canva that can streamline the content creation process. She then outlines a one-hour content planning strategy that involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points. Michelle also offers a free content planner in Google Docs to help with content creation. The episode concludes with tips on implementing the content plan and making content creation more enjoyable.

Takeaways

• Planning content in advance allows for intentional and consistent messaging aligned with business goals.
• AI tools like ChatGPT can help generate content ideas and outlines, reducing decision fatigue and saving time.
• Canva's content planner feature is useful for mapping out and visualizing content.
• The one-hour content planning strategy involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points.
• Implementing the content plan requires scheduling creation days and using scheduling tools like Canva.
• Regular posting and quality content crafted to engage and convert can enhance audience trust and engagement.
• Using a content planner can save time, increase consistency, and make content creation more enjoyable.

Chapters00:00 Introduction to Game-Changing Content Planning
02:23 Streamlining Content Creation with AI Tools and Canva
05:43 The One-Hour Content Planning Strategy
07:23 Implementing the Content Plan for Success
08:23 Transforming Content Creation with a Free Content Planner
11:43 Making Content Creation Strategic, Less Stressful, and Fun

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In this episode, Michelle Thames discusses the benefits and process of starting a family-run business. She emphasizes the importance of trust, mutual respect, and clear communication when working with family members. Michelle shares several family business ideas, such as a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning services, and fitness business. She also provides tips on getting started, including having a family meeting, creating a business plan, and addressing challenges. Michelle encourages listeners to download her list of 75 family business ideas and wishes them success in building businesses with their loved ones.

Takeaways

• Starting a family-run business can be a rewarding way to build a lasting legacy and create income.
• Trust, mutual respect, and clear communication are essential when working with family members in a business setting.
• Combining different skills and experiences from family members can help create a dynamic and unique business model.
• Some family business ideas include a plant nursery, holistic pet care, interior design, experiential learning programs, food truck business, event planning services, and fitness business.
• To get started, have a family meeting, create a business plan, and establish clear roles and boundaries.
• Running a family business comes with its challenges, but open communication and addressing potential tensions can help overcome them.

Chapters00:00 Introduction: The Benefits of Starting a Family-Run Business
03:44 Building a Lasting Legacy: The Success of a Family Business
05:38 Exploring Family Business Ideas
09:12 Getting Started: Steps to Launch Your Family Business
11:34 Navigating Challenges: Maintaining Harmony in a Family Business
13:27 Conclusion: Download the List of 75 Family Business Ideas

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In this episode, Michelle Thames discusses the importance of staying motivated as an entrepreneur, especially during challenging times. She emphasizes the need to embrace the journey and appreciate the growth that comes from adversity. Michelle also highlights the significance of setting small achievable goals and celebrating daily wins. Staying connected with your why and building a supportive community of like-minded entrepreneurs are other key strategies she recommends. The main takeaway is to keep your faith and keep moving forward, knowing that every challenge is an opportunity to learn and grow.

Takeaways

• Embrace the journey and appreciate the growth that comes from adversity.
• Set small achievable goals and celebrate daily wins.
• Stay connected with your why and reflect on your purpose.
• Build a supportive community of like-minded entrepreneurs.
• Keep your faith and keep moving forward, knowing that every challenge is an opportunity to learn and grow.

Chapters00:00 Introduction: Staying Motivated as an Entrepreneur
01:26 Embracing the Journey and Appreciating Growth
06:44 Staying Connected with Your Why
08:07 Building a Supportive Community
10:59 Keeping Your Faith and Moving Forward

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In this episode, Michelle discusses how to leverage Instagram Stories to engage and sell to your audience, even if you have a small following. She emphasizes the power of Instagram Stories and the unique way it allows you to connect with your followers. Michelle provides tips on crafting compelling content, including using polls and questions to spark conversations, sharing behind-the-scenes content, and demonstrating products or services in action. She also highlights the importance of personalized outreach and creating one-on-one conversations with your audience. Additionally, Michelle suggests offering exclusive deals or flash sales through your Stories and emphasizes the key role of consistency in posting Stories.

Takeaways

• Having a small audience on Instagram can be an advantage for deeper connections and personalized interactions.
• Instagram Stories offers a unique way to connect with followers and drive sales.
• Craft compelling content for Stories by using polls, questions, behind-the-scenes content, and demonstrations.
• Personalized outreach and one-on-one conversations can increase conversion rates.
• Offer exclusive deals or flash sales through Stories to reward loyalty and incentivize engagement.
• Consistency in posting Stories helps keep your brand top of mind.

Chapters00:00 Introduction: Leveraging Instagram Stories
01:52 The Power of Instagram Stories
04:14 Crafting Compelling Content
05:38 Personalized Outreach and Conversations
06:55 Offering Exclusive Deals and Flash Sales
08:21 The Importance of Consistency
10:39 Conclusion: Making a Big Impact

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In this episode, Michelle Thames discusses how to monetize your expertise and turn your skills into a profitable online income. She emphasizes the importance of identifying marketable skills, packaging up expertise, building an audience, and marketing and selling your expertise. Michelle provides examples of different platforms and strategies for monetizing skills, such as one-on-one services, digital products, YouTube channels, and podcasts. She also highlights the significance of building a strong online presence and engaging with your audience. Michelle concludes by encouraging listeners to take the leap and start monetizing their skills.

Takeaways

• Identify your marketable skills and think about what you're good at and what others might need help with.
• Package up your expertise and consider different platforms and strategies for monetizing your skills.
• Build a strong online presence and engage with your audience to attract and engage potential customers.
• Use social media to share valuable content, engage with your audience, and network with other entrepreneurs.
• Utilize email marketing to reach your audience directly with offers, updates, and valuable insights.

Chapters00:00 Introduction: Monetizing Your Expertise
02:23 Identifying Marketable Skills
05:25 Building an Audience and Online Presence
07:15 Marketing and Selling Your Expertise
09:40 Taking the Leap: Start Monetizing Your Skills

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In this episode, Michelle Thames shares her personal journey, from being fired from her healthcare job to finding success in the digital world through social media. She talks about her experience in the healthcare field, her struggles to move up in the industry, and the pivotal moment of being fired. Michelle then discusses how she embraced the digital marketing world, relied on her side hustle, and eventually landed a job as a digital marketing manager for a beauty brand. She emphasizes the power of visibility and putting oneself on social media. Michelle also encourages listeners to embrace their journeys and take that first step towards their goals.

Takeaways

• Social media can open doors and provide opportunities that you never knew existed.
• Embracing your journey and being open to change can lead to personal and professional growth.
• Social media accessibility is powerful and can help make connections and open doors.
• Taking that first step towards your goals, even without all the answers, is important.
• It's okay to take a step back and pause to gain clarity and reassess your direction.
• Your setbacks can lead to your greatest comebacks.

Chapters00:00 Introduction: From Fired to Found
02:21 The Challenges in Healthcare
07:21 The Power of Social Media
10:29 Visibility and Connections
13:24 Embracing Your Journey

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In this episode, Michelle Thames shares her top eight tools that have helped her run her business. The tools are categorized into communication and collaboration, creating content, managing the back end, and marketing and automation. Some of the tools mentioned include Slack for team communication, ClickUp for project management, Riverside for professional podcast and video recording, ChatGPT for AI-generated content, Google for email communication and document management, QuickBooks for accounting, ConvertKit for email marketing, and Zapier for automating workflows.

Takeaways

• Slack is a versatile tool for team and client communication, helping to organize conversations and reduce reliance on email.
• ClickUp is a comprehensive project management tool that can be customized to fit various needs and integrates well with other platforms.
• Riverside is a user-friendly platform for professional podcasts and video recordings, offering AI tools to enhance the quality of the content.
• ChatGPT is an AI tool that can generate ideas, draft content, and even answer customer inquiries, saving time and improving productivity.
• With seamless integration between services, Google provides tools for email communication, document management, and other day-to-day operations.
• QuickBooks is a reliable accounting solution that helps track expenses and manage finances, providing a solid foundation for business operations.
• ConvertKit is a powerful email marketing tool that allows list management, newsletter distribution, and marketing automation.
• Zapier is an automation tool that connects various apps and streamlines workflows, reducing manual work and ensuring data flows smoothly.
• Choosing the right tools can make work easier and elevate the entire business to the next level.

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In this episode, Michelle Thames discusses the crucial steps to putting yourself out there online, setting goals, and building confidence. She emphasizes that everyone starts somewhere and that fear is normal but can be overcome through action. Michelle advises starting small and focusing on authenticity to attract an audience. She also emphasizes the importance of setting smart goals and taking action to execute ideas. The episode concludes with encouragement to take the first steps towards putting yourself out there and building a successful online presence.

Takeaways

• Everyone starts somewhere, so don't feel behind when starting on social media.
• Fear is normal, but taking action is what separates those who succeed.
• Start small and focus on authenticity to attract an audience.
• Set smart goals that are specific, measurable, achievable, relevant, and time-bound.
• Take action and execute your ideas to see results.
• The journey to success begins with a single step, so don't let the start stop you.

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Summary

In this episode, Michelle Thames discusses the smoke and mirrors of online success posts on social media. She emphasizes taking these posts with a grain of salt and not getting caught up in the hype. Michelle highlights that many influencers are not making as much money as they claim and that building a sustainable business takes time and commitment. She encourages listeners to value transparency over theatrics and to focus on real success stories that involve years of hustle and grind. Michelle reminds everyone to move at their own pace and not compare themselves to others. She urges listeners to stay true to themselves and not let flashy posts distract them from their journey.

Takeaways

• Take social media success posts with a grain of salt and don't get caught up in the hype.
• Building a sustainable business takes time, commitment, and transparency.
• Don't compare yourself to others and move at your own pace.
• Focus on real success stories that involve years of hustle and grind.
• Stay true to yourself and don't let flashy posts distract you from your own journey.

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In this episode, Michelle discusses outdated tactics on Instagram and provides insights on how to keep your Instagram strategy fresh and effective in 2024. She covers topics such as niche-specific hashtags, over-promotional content, leveraging Instagram stories and reels, and the importance of audience interaction and engagement. Michelle emphasizes the need for authenticity, meaningful connections, and strategic planning to boost visibility and engagement on Instagram.

Takeaways

• Instagram strategies need to evolve with the changing landscape of social media.Niche-specific hashtags are crucial for visibility and targeting the right audience on Instagram.
• Authenticity and meaningful connections are essential for building a loyal and engaged audience on Instagram.
• Leveraging Instagram stories and reels can significantly enhance engagement and visibility on the platform.
• Active audience interaction and engagement are vital for fostering community and loyalty on Instagram.

Chapters00:00 Decoding Outdated Instagram Tactics for 2024
03:12 Niche-Specific Hashtags: The Key to Visibility
06:00 Authenticity and Meaningful Connections on Instagram
08:26 Leveraging Instagram Stories and Reels for Engagement
09:47 Fostering Community and Loyalty through Audience Interaction

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In this episode, Michelle Thames discusses actionable ways to monetize social media efforts, including direct sales, sponsored content, affiliate marketing, offering exclusive content, and creating/selling digital products. She emphasizes the importance of authenticity and value creation for the audience. Michelle also offers personalized marketing makeovers to help optimize social media strategies for maximum profitability.

Takeaways

Social media offers numerous opportunities for monetization beyond brand awareness.
Authenticity and value creation are essential for successful monetization on social media.
Direct sales, sponsored content, affiliate marketing, exclusive content, and digital products are effective ways to monetize social media efforts.
Personalized marketing makeovers can help optimize social media strategies for maximum profitability.

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Do you want to know how to thrive in the digital marketplace? I have just the advice you're looking for.

In this episode, Michelle Thames shares the top 10 strategies for entrepreneurs to thrive in the digital marketplace. The strategies include knowing your audience, engaging with them, creating consistent and high-quality content, leveraging multimedia, optimizing for SEO, automating routine tasks, diversifying income streams, focusing on growth and scaling, and continuously learning and adapting. Michelle emphasizes the importance of strategy, evolution, and innovation in building a successful online business.

Chapters

00:00 Knowing Your Audience and Engagement
05:11 Content Creation and SEO Optimization
09:17 Automation and Diversification of Income Streams
10:41 Growth, Scaling, and Continuous Learning

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In this episode, Michelle Thames discusses shiny object syndrome (SOS) and its impact on entrepreneurs and digital marketers. She explains that SOS is constantly switching from one new tool or trend to another, which dilutes efforts and hinders success. Michelle explores why people fall prey to SOS, such as the natural appetite for novelty and the fear of missing out. She provides strategies for overcoming SOS, including setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process. Michelle emphasizes the importance of building a sustainable business through consistent effort and disciplined scheduling.

Takeaways

• Shiny object syndrome (SOS) is the constant switching from one new tool or trend to another, which dilutes efforts and hinders success.
• People fall prey to SOS due to their natural appetite for novelty and the fear of missing out (FOMO).
• To overcome SOS, setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process is important.
• Building a sustainable business requires consistent effort over time, disciplined scheduling, and the use of tools that enhance systems rather than replace them.

Chapters

00:00 Introduction to Shiny Object Syndrome (SOS)
03:18 The Key to Success: Crossing Finish Lines
04:12 Strategies for Anchoring Focus
08:14 Building a Sustainable Business
10:07 Creating a Sustainable Path Forward
11:16 Conclusion and Call to Action

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Michelle Thames announces joining the Bleav Network, a major sports and entertainment powerhouse. She thanks her listeners for their support and shares her journey of organically starting the podcast. Michelle emphasizes that she will remain true to her authentic style and commitment to bringing realness to digital marketing. She assures listeners that the podcast will continue to provide valuable content and expects even more opportunities and collaborations in the future.

Takeaways

• Starting a podcast organically and staying true to your authentic style can lead to opportunities and growth.
• Consistency, real engagement, and genuine marketing are key to building a successful podcast.
• Joining a larger network can provide more collaboration opportunities and reach a wider audience.
• Remaining authentic to your values is important when entering new chapters or platforms.
• Hard work, faith, and dedication can lead to the right opportunities finding their way to you.

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Understanding your audience is the foundation of successful marketing efforts. Tailoring your messages to their needs and preferences can make your content more engaging and effective. Methods to understand your audience include surveys, feedback forms, social media analytics, and creating customer personas. Applying audience insights can shift your business strategy and lead to remarkable results. Ignoring audience insights can result in wasted resources, disjointed campaigns, and missed opportunities. Start today by engaging with your audience and building a comprehensive understanding that informs every decision you make.

Takeaways

• Understanding your audience is the foundation of a successful marketing campaign.
• Tailoring your marketing messages to your audience's needs and preferences leads to more engaging and effective content.
• Methods for understanding your audience include surveys, feedback forms, and social media analytics.
• Applying audience insights can dramatically shift your business strategy.
• Ignoring your audience can lead to wasted resources and missed opportunities.
• Start thinking about your audience and engage with them to build a comprehensive understanding.
• Consider a personalized marketing strategy service to elevate your marketing game.

Chapters

00:00 The Foundation of a Successful Marketing Campaign: Understanding Your Audience
02:09 Methods for Understanding Your Audience
03:06 Applying Audience Insights to Shift Your Business Strategy
03:59 The Pitfalls of Ignoring Your Audience
05:07 Building a Comprehensive Understanding of Your Audience

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In this episode, Michelle discusses the power of email marketing as a cornerstone of effective digital marketing strategy. She highlights the benefits of direct access to your audience's inbox, higher engagement rates compared to social media, personalization and segmentation, building trust and credibility, and driving revenue through email marketing. Michelle also recommends email marketing tools and offers a free ebook on monetizing your email list.

Takeaways

• Email marketing provides direct access to your audience's inbox and ownership of your connections.
• Emails see higher engagement rates compared to social media posts.
• Personalization and segmentation in email marketing increase relevance and boost engagement and conversions.
• Regular, valuable email communication helps build trust and credibility with your audience.
• Email marketing is a powerful tool for driving sales and promotions, with a high ROI.
• Recommended email marketing tools include MailChimp, ConvertKit, ActiveCampaign, and Klaviyo.

Chapters

00:00 Introduction: The Power of Email Marketing
01:26 Chapter 1: The Power of Direct Access: Building an Email List
03:19 Chapter 3: Personalization and Segmentation in Email Marketing
05:02 Chapter 4: Building Trust and Credibility through Email Communication
07:16 Chapter 5: Driving Revenue with Email Marketing
08:40 Chapter 6: Recommended Email Marketing Tools
09:55 Conclusion: Take Action and Connect

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This episode discusses the topic of turning a side hustle into a main hustle while balancing a nine-to-five job. The host shares tips on setting realistic goals, maximizing time, mastering schedule, building a brand, networking, learning and adapting, and knowing when to make the transition. The episode emphasizes the importance of hard work, patience, perseverance, and planning in the journey of transitioning from a side hustle to a main hustle.

Takeaways

• Set realistic goals and prioritize tasks to prevent burnout.
• Maximize time by utilizing commute and lunch breaks for work.
• Master schedule management and leverage technology for efficiency.
• Build a consistent brand message and aesthetic across platforms.
• Network and build a community for support and growth.
• Continuously learn and adapt to stay updated with trends and technologies.
• Know when to make the transition from side hustle to main hustle.

Chapters

00:00 Introduction: Turning Your Side Hustle into Your Main Hustle
01:28 Setting Realistic Goals and Maximizing Time
05:58 Building a Consistent Brand Message
07:23 Networking and Building a Community
09:20 Continuous Learning and Adaptation
10:18 Knowing When to Make the Transition
12:38 Conclusion: The Journey of Transitioning

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Consistency in content posting is crucial for success on social media. It builds trust, engages your audience, and helps the algorithm favor your content. However, maintaining consistency can be draining. Planning and scheduling are important for consistent content creation. It lets you stay on top of mind for your ideal clients and customers and gives the algorithms fresh content. Consistent posting also shows you are reliable, building trust over time. Creating a content calendar is essential for planning and organizing social media content. It's about knowing what to post and when and ensuring a balanced mix of content types. Various tools and platforms, such as ClickUp, Trello, Asana, and Canva, can help you with content scheduling. You can also schedule posts natively on platforms like Facebook and Instagram. Allocating a day or two each month to batch-create and schedule your posts can be a game changer.

In this part of the conversation, Michelle discusses the importance of freeing up mental space and avoiding burnout in content creation. She emphasizes the benefits of batch-creating and repurposing content to maximize efficiency and maintain consistency. Michelle also highlights the significance of listening to your body and mind and balancing consistency with health. Recognizing the signs of burnout is crucial to take necessary breaks and avoid overwhelming yourself. In this episode, Michelle discusses the importance of caring for yourself to avoid burnout. She suggests that if you're feeling overwhelmed, tired, or experiencing a decrease in creativity, it might be time to take a staycation and allow yourself to relax and get more creative ideas. Michelle emphasizes the need to pause and step back when you notice these signs of burnout. She also reminds listeners that their well-being is the foundation of their business's success.

Takeaways

• Consistency in content posting is key for success on social media
• Planning and scheduling are important for consistent content creation
• Consistent posting builds trust and engagement with your audience
• Being reliable in your content posting helps you stay top of mind for your ideal clients and customers. Creating a content calendar helps you plan and organize your social media content.
• It's important to have a balanced mix of content types in your calendar.
• Various tools and platforms, such as ClickUp, Trello, Asana, and Canva, are available for content scheduling.
• Allocating dedicated time each month to batch-create and schedule your posts can be a game changer. By batch creating and repurposing content, you can free up your mental space.
• Listen to your body and mind to balance consistency and health.
• Recognize the signs of burnout and take necessary breaks to avoid overwhelming yourself. Recognize the signs of burnout, such as feeling overwhelmed, fatigued, and lacking creativity.
• Take a staycation to relax and allow your creativity to flow.
• Don't be afraid to delegate tasks or reduce your number of posts to avoid burnout.
• Remember that your well-being is essential for the success of your business.

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In this episode of "Social Media Decoded," host Michelle explores the critical steps for identifying the most effective social media platform for your brand. Whether you're just starting out or looking to refine your digital marketing strategy, understanding where to focus your social media efforts can significantly impact your success. Michelle breaks down how to assess different platforms based on your business goals, audience demographics, and content type.

Key Points Discussed:

1. Understanding Your Audience:
   • Importance of knowing who your customers are
   • How audience demographics influence platform choice
   • Tools and techniques for audience analysis
2. Aligning Platform Strengths with Business Goals:
   • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
   • Identifying which platforms best align with your specific marketing objectives
3. Content Compatibility:
   • Assessing each platform's suitability based on your content type (video, text, images)
   • Tips for adapting content to fit the chosen platform’s strengths
4. Evaluating Engagement Levels:
   • Understanding engagement metrics for different platforms
   • Strategies for measuring and enhancing audience interaction
5. Long-term Scalability:
   • Discussing the potential for growth on each platform
   • Considerations for long-term engagement and community building

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In this episode, Michelle discusses the potential ban of TikTok in the United States and its implications for digital entrepreneurs. She provides actionable tips to help entrepreneurs remain visible and adapt to the changing landscape. The main takeaways include diversifying social media presence, repurposing TikTok content on other platforms, fostering a sense of community beyond TikTok, and staying adaptable and innovative in marketing efforts.

Takeaways

Diversify your social media presence to mitigate the impact of a potential TikTok ban.
Repurpose TikTok content on other platforms like Instagram and YouTube.
Engage with your audience on multiple platforms to build a solid fan base.
Stay adaptable and innovative in your marketing approach.
Explore new platforms and collaborations to uncover new opportunities for growth and visibility.

Chapters

00:00 Introduction and Background
03:30 Repurpose TikTok Content
07:20 Conclusion and Final Thoughts

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Embrace the thrill of transformation as we journey through the ins and outs of scaling your business from a solo venture to a dynamic, flourishing team. I unveil the intricate tapestry of my own business evolution, highlighting the milestones that propelled me from solopreneur to the conductor of a small but potent ensemble. This episode is saturated with practical wisdom, from leveraging the might of automation and delegation to the realization that the magnitude of your team doesn't put a ceiling on success. I also share an inspiring tale of a client who spun their modest blog into a six-figure powerhouse, proving that with the right mixture of systems and ingenuity, business growth can be both seamless and spectacular.

As we explore the diverse landscape of entrepreneurial achievement, you'll discover that the digital domain offers a plethora of opportunities regardless of your crew size. I encourage you to tune in and absorb the valuable strategies discussed, ensuring you're equipped to navigate the entrepreneurial waters with confidence and creativity. Remember to hit follow or subscribe for a steady stream of guidance, and consider passing on this episode's insights to other entrepreneurs in your network. Until next time, keep your ambitions burning bright and your business strategies sharper than ever. Farewell, my entrepreneurial comrades – may your ventures soar to new heights!

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In this episode, Michelle Thames discusses the power of community and growing your business through relationships. She emphasizes the importance of networking and finding your tribe, as well as leveraging platforms for engagement and creating spaces for connection. She shares a success story of a client who built a thriving community around shared values.

Takeaways

✅ Building a strong, engaged community around your brand can be invaluable for growth.
✅ Networking is about finding your tribe and connecting with fellow entrepreneurs and consumers.
✅ Platforms like LinkedIn, Instagram, and Facebook groups offer opportunities for engagement and community building.
✅ Creating spaces for connection, such as dedicated Facebook groups or interactive webinars, can foster a sense of community.
✅ Personalized marketing makeovers can help nurture communities and support overall business growth.

Chapters

00:00 Introduction: The Power of Community
03:19 Chapter 2: Leveraging Platforms for Engagement
07:10 Chapter 5: Marketing Makeovers for Nurturing Communities

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In this episode, Michelle Thames discusses the power of business retreats and how they can revolutionize how you do business. She shares her personal experience hosting and attending retreats and highlights their benefits, including immersive learning, building networks, renewed vision and energy, and tailored experiences.

Takeaways

Business retreats can be a powerful tool for growth, networking, and strategy refinement.
Retreats offer an opportunity for immersive learning and meaningful implementation.
They provide a unique environment for building relationships and connecting with fellow entrepreneurs.
A change of scenery can recharge your batteries and inspire new ideas.
Tailored experiences in retreats can provide concrete strategies tailored to individual business needs.

Chapters

00:00 Introduction to Business Retreats
06:37 Building Relationships and Networking

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In this episode, Michelle Thames discusses how to turn social media followers into paying clients. She emphasizes the importance of optimizing your social media profile, including a clear call to action. She also highlights the significance of purposeful posting and using data analytics to understand audience preferences. Michelle shares success stories of clients who saw an increase in consultations and bookings by implementing these strategies. She offers a marketing makeover service to help businesses tailor their social media strategy for growth.

Takeaways

Optimize your social media profile with a clear call to action to convert followers into clients.
Every post on social media should have a purpose and a call to action to encourage engagement.
Use data analytics to understand what content resonates with your audience and create targeted posts.
Implementing simple changes, such as sharing client testimonials and transformations, can lead to significant increases in consultations and bookings.
Consider a marketing makeover service to receive personalized strategies for turning followers into paying clients.

Chapters

00:00 Introduction and Welcome
00:54 Optimizing Your Social Media Profile
03:12 Using Data Analytics to Understand Audience Preferences
04:11 Success Stories: Increasing Consultations and Bookings
06:08 Transform Your Social Media Strategy with a Marketing Makeover

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In this episode, Michelle Thames explores the concept of a growth mindset and its importance in the online business world. She discusses how a growth mindset embraces challenges, views failures as learning opportunities, and believes in the capacity for fundamental growth. Michelle shares her personal experiences of developing a growth mindset and highlights the importance of agility, resilience, and taking calculated risks in the dynamic digital space. She provides practical tips for cultivating a growth mindset, such as acknowledging potential for growth, embracing challenges, persisting in the face of setbacks, and continuously learning and growing. Michelle encourages listeners to apply the principles of a growth mindset to their own digital journeys.

Takeaways

A growth mindset embraces challenges and views failures as learning opportunities.
In the dynamic digital space, agility and adaptability are crucial for success.
Taking calculated risks can lead to groundbreaking discoveries.
Overcoming setbacks with resilience can turn them into stepping stones.
Acknowledging potential for growth and continuously learning and growing are key to cultivating a growth mindset.
Engaging with the community, experimenting with new strategies, and analyzing results are important for business growth.
A growth mindset opens up endless possibilities for personal and professional development.

Chapters

00:00 The Power of a Growth Mindset in the Online Business World
01:56 Embracing Challenges and Viewing Failures as Learning Opportunities
03:51 Overcoming Setbacks with Resilience
06:17 Cultivating a Growth Mindset: Acknowledging Potential for Growth
07:13 Continuous Learning and Growth for Business Success
08:41 Building a Community that Thrives on Growth and Resilience

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In this episode, Michelle Thames discusses the myth that a high follower count guarantees success on social media. She emphasizes the importance of engagement over quantity and provides strategies for building a quality following. Michelle highlights the significance of consistent content, authenticity, and directing followers to other platforms. She shares success stories of entrepreneurs with modest followings who have achieved business success through a loyal community. The key takeaway is that success is measured by the connections and engagement fostered with followers.

Takeaways

Engagement is more important than the number of followers.
Consistent content and authenticity are key to building a quality following.
Direct followers to other platforms to maintain connections.
Success is measured by the connections and engagement fostered with followers.

Chapters

00:00 Introduction: The Myth of a High Follower Count
02:18 Building a Quality Following
03:44 Directing Followers to Other Platforms
05:08 Success Stories of Modest Followings
06:56 Conclusion: Success is Measured by Connections

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In this episode, Michelle Thames discusses how she used Chat GPT to craft a marketing plan that can help bring in a set amount of money each month. She shares her goal of reaching $50,000 a month and explains how she used Chat GPT to break down her offers and create a clear and actionable plan. Michelle emphasizes the importance of working smarter, not harder, and highlights the adaptability of Chat GPT to any business model. She encourages listeners to think about their revenue goals and use Chat GPT to create a marketing and sales plan.

Takeaways

Chat GPT can be used as a sales and marketing strategist to create a comprehensive marketing plan.
Using Chat GPT, you can break down your offers and create a clear and actionable plan to reach your revenue goals.
Chat GPT is adaptable to any business model and can tailor a marketing strategy to align with your specific goals and resources.
Working smarter, not harder, is a key approach in digital marketing.
You can use Chat GPT to create a marketing and sales plan based on your revenue goals and existing offers.

Chapters

00:00 Crafting a Marketing Plan with Chat GPT
04:09 Using Chat GPT as a Sales and Marketing Strategist
06:01 Tailoring a Marketing Strategy with Chat GPT
07:26 Creating a Marketing and Sales Plan
08:53 Revolutionizing Marketing Strategies with Chat GPT

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This episode explores the intersections of digital marketing, personal growth, and wellness. It discusses the stressors of digital marketing and the importance of mindfulness in managing them. The episode also emphasizes the significance of wellness beyond work and how it impacts work performance and mental health.

Takeaways

✨ Digital marketing can be stressful due to the pressure to keep up with trends, manage client expectations, and deliver results.

✨ Mindfulness in marketing can lead to better decision-making, enhanced creativity, and improved relationships with clients and colleagues.

✨ Prioritizing sleep, exercise, and hobbies can profoundly impact work performance and mental health.

✨ Taking a moment to breathe and practice mindfulness is essential in the fast-paced world of digital marketing.

Chapters

00:00 Introduction
00:57 Understanding the Stress of Digital Marketing
03:49 Wellness Beyond Work
04:46 Conclusion

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In this episode, Michelle Thames shares her experience running a digital marketing agency and the reasons behind transforming their social media management strategy. She emphasizes the importance of valuing respect and integrity in client relationships and the need to prioritize the well-being of her team. Michelle also discusses the shift in focus from vanity metrics to long-term strategies and the importance of screening clients who align with the agency's values. She highlights the realities of running a digital marketing agency, including the need for flexibility, adaptability, transparency, and education.

Chapters

00:00 Introduction and Background
01:26 Valuing Respect and Integrity
08:33 Realities of Running a Digital Marketing Agency

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In this episode, Michelle Thames discusses Instagram's Pin Post feature and how it can be used to enhance your profile, increase visibility, boost engagement, and showcase your brand's personality and story. She provides tips on using pin posts to highlight key information and promotions, and shares insights on how pinning highly interactive content can encourage new visitors to join in on the conversation. Michelle also explains how to pin posts and comments on Instagram and encourages listeners to start pinning and watch their online presence transform.

Takeaways

Instagram's Pin Post feature allows you to pin up to three posts or reels at the top of your profile, making them the first thing visitors see when they come to your page.
Pin posts can be used to increase post visibility, highlight key information and promotions, boost audience engagement, and showcase your brand's personality and story.
Pinning highly interactive content or reels that have sparked great conversations can encourage new visitors to join in on the conversation and increase engagement.
To pin a post or comment on Instagram, navigate to the post or comment you want to pin, tap the three dots or swipe left, and select the pin option.

Chapters

00:00 Introduction to Instagram's Pin Post Feature
01:24 Using Pin Posts to Increase Visibility
05:42 Boosting Audience Engagement
07:08 Showcasing Your Brand's Personality and Story
08:34 How to Pin Posts and Comments

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In this episode, Michelle shares the story of how her love partnership and online branding intersected in her life. Her husband played a significant role in encouraging her to start a blog and share her experiences online. They have since built a successful digital marketing agency together and collaborate on various projects. Michelle emphasizes the importance of authenticity, transparency, and sharing one's story in building an online presence. She concludes by expressing gratitude for her husband's support and highlighting the power of love and partnership in achieving digital success.

Takeaways

Having a supportive partner can play a significant role in starting and building an online brand.
Taking the first step is often the most daunting task, but it is essential for pursuing passions and aspirations.
Collaborating and communicating effectively with a spouse in a business can lead to a successful partnership.
Authenticity, transparency, and sharing one's story are crucial in establishing a strong online presence.
Expressing gratitude and acknowledging the contribution of a supportive partner is important for personal and professional success.

Chapters

00:00 Introduction and Background
01:25 The Role of Husband in Starting an Online Journey
03:21 Building Together as a Team
05:15 Lessons Learned
06:59 Celebrating Milestones and Gratitude
07:58 Conclusion

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In this episode, Michelle discusses the latest Instagram update that allows users to add more frames to carousel posts. She highlights the benefits of this update for social media businesses and brands, such as the ability to provide additional context and information about products. Michelle also mentions a claim that some users can add up to 20 posts in a carousel. She concludes by encouraging listeners to embrace the ever-changing social media landscape and experiment with carousel posts.

Takeaways

Instagram is experimenting with allowing users to add more frames to carousel posts.
The update provides benefits for social media businesses and brands, allowing them to provide additional context and information about products.
Users may be able to add up to 20 posts in a carousel, although this is still being tested.
It's important to embrace the ever-changing social media landscape and find creative ways to connect with your audience.

Chapters

00:00 Introduction and Instagram Update
01:20 Experimenting with More Frames in Carousel Posts
03:12 Claim of Adding Up to 20 Posts in Carousel
04:05 Positive News and Conclusion

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In this episode, Michelle shares her marketing strategy and platforms for 2024. She emphasizes the importance of social media, particularly Instagram, Facebook, and LinkedIn. She also discusses expanding to YouTube and utilizing email marketing. Michelle highlights the value of in-person events and hosting retreats. She focuses on her signature program, the Magnetic Mastery Marketing Academy, and how it can transform personal brands. Ultimately, Michelle's goal is to enrich the lives of others and invite connection.

Takeaways

Social media platforms like Instagram, Facebook, and LinkedIn play a crucial role in personal branding and thought leadership.
In-person events and retreats offer unique opportunities for networking and lead generation.
Email marketing is an effective way to communicate with and provide value to your audience.
Having a signature program can help transform personal brands and attract ideal clients.

Chapters

00:00 Introduction and Vision for 2024
01:18 Importance of Social Media
04:32 Expanding to YouTube
05:02 Utilizing Email Marketing
06:24 Emphasizing In-Person Events
07:42 Hosting Retreats
09:05 Focus on Signature Program
13:37 Enriching Lives and Inviting Connection

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In this episode, Michelle Thames discusses the latest updates and features on Instagram. She emphasizes the importance of using Instagram as a tool to increase visibility and profits. The chapters cover various topics such as grid preview, video cutout stickers, DM themes, Instagram's power and features, threads and multiple links in bio, scheduling posts and insights, and Instagram's continuous improvement.

Takeaways

-Instagram is constantly rolling out new features and updates to enhance the user experience and improve the platform for everyone.
-Using Instagram as a tool can help increase visibility and profits for businesses and personal brands.
-Some of the standout features include grid preview, video cutout stickers, DM themes, threads, multiple links in bio, and scheduling posts.
-It is important to stay informed about the latest Instagram trends and updates to stay ahead in the fast-paced world of social media.

Chapters

00:00 Introduction and Background
01:21 Instagram Changes and Features
03:11 Video Cutout Stickers
04:10 DM Themes
05:07 Instagram's Power and Features
06:23 Threads and Multiple Links in Bio
06:52 Scheduling Posts and Insights
08:03 Instagram's Continuous Improvement

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Michelle announces her participation in the Rise Above Summit, a two-day virtual summit designed to help online entrepreneurs grow their businesses. The summit features industry experts and covers various topics related to building and growing an online business. In addition to business strategies, the summit also focuses on personal development and mindset. Michelle encourages listeners to secure their free tickets and highlights the networking opportunities and extracurricular activities available at the summit.

Takeaways

The Rise Above Summit is a two-day virtual summit for online entrepreneurs.
The summit features industry experts and covers various topics related to building and growing an online business.
In addition to business strategies, the summit also focuses on personal development and mindset.
Listeners can secure free tickets and take advantage of networking opportunities and extracurricular activities.

Chapters

00:00 Introduction and Podcast Reminder
00:26 Announcement of the Rise Above Summit
03:04 Topics Covered in the Summit
03:40 Focus on Personal Development and Mindset
04:06 Free Tickets and Special Offer
05:06 Networking Opportunities
05:35 Extracurricular Activities
06:04 Michelle's Topic at the Summit

Join me at the Rise Above Summit HERE

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In this episode, host Michelle Thames discusses the importance of conducting a marketing audit to evaluate strategies and improve online presence. She provides tips on gathering marketing materials and analyzing branding consistency, website optimization, and content engagement. Thames emphasizes the significance of tracking metrics, such as conversion rates and calls to action, to understand audience preferences and drive action. She also encourages competitor analysis for inspiration and differentiation.

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In this episode, Michelle discusses using AI, specifically Chat GPT, to overcome content blocks. She introduces the concept of AI as a brainstorming partner that can generate ideas and assist in content creation. Michelle explains how AI breaks content blocks by providing prompts, expanding on ideas, and even writing entire blog posts. She emphasizes the importance of using AI as a tool, not a replacement, and highlights the benefits of streamlining content creation with AI. Michelle encourages listeners to embrace AI and offers a guide with 20 Chat GPT prompts for content creation.

Takeaways

AI, such as Chat GPT, can be a game changer for solopreneurs and content creators in overcoming content blocks.
Chat GPT is like having a brainstorming partner available 24/7 that can generate ideas and assist in content creation.
AI breaks content blocks by providing prompts, expanding on ideas, and even writing entire blog posts.
Using AI as a tool, not a replacement, allows for a more streamlined content creation process.

Chapters

00:00 Introduction to AI and Content Block
01:24 What is Chat GPT?
03:19 Scripting with AI
04:19 Streamlining Content Creation with AI
04:48 Using AI as a Tool, Not a Replacement
06:12 Embracing AI for Content Creation

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In this episode, Michelle Thames discusses the importance of personal branding in today's digital age. She emphasizes that a strong personal brand can open doors to opportunities and shares her experiences of getting paid trips and speaking engagements through her brand.

Michelle highlights the power of authenticity and relatability in building a personal brand and advises listeners to showcase their unique blend of skills, experiences, and personality through content. She also emphasizes the importance of engaging with and growing a community around your brand. Michelle acknowledges the challenges of maintaining an authentic personal brand but encourages listeners to stay true to themselves.

Michelle highlights the success and opportunities of building a personal brand and encourages listeners to shine bright and stay consistent in their branding efforts.

Chapters

00:00 Introduction to Personal Branding
01:19 The Power of Personal Branding
05:18 Engaging and Growing Your Community
07:40 Challenges of Maintaining an Authentic Personal Brand
08:59 Personal Branding Strategy Session
09:27 Personal Branding Success and Opportunities

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In this episode, host Michelle Thames shares a step-by-step guide on how to monetize your expertise. She emphasizes the importance of identifying your niche, validating your ideas, packaging your knowledge, building your platform, marketing your offer, launching and gathering feedback, and scaling your business. The episode concludes with a reminder that every journey is unique and offers listeners a complimentary connection call to discuss their monetization plan.

Takeaways

Identify your niche and be specific to target your ideal audience.
Validate your ideas to ensure there is a demand for your knowledge.
Package your knowledge in a format that plays into your strengths and meets your audience's needs.
Build a platform, such as a website or landing page, as a home base for your business.
Utilize social media, content marketing, and email campaigns to market your offer.
Launch your product or service and gather feedback for improvement.
Consider scaling your business by expanding your offerings or marketing channels.

Chapters

00:00 Introduction: Turning Knowledge into Income
01:23 Chapter 1: Identifying Your Niche
02:50 Chapter 2: Packaging Your Knowledge
03:43 Chapter 3: Building Your Platform
04:35 Chapter 4: Marketing Your Offer
05:28 Chapter 5: Launching and Gathering Feedback
05:56 Chapter 6: Scaling Your Business
06:53 Conclusion: A Roadmap to Monetizing Your Knowledge

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In this episode, Michelle discusses the benefits and features of Stan Store, a creator-focused platform for selling digital products and services. She shares her personal success with the platform, having made $40,000 using it. Michelle highlights the versatility and ease of use of Stan Store, as well as its integration with social media profiles and other tools. She also mentions the pricing and benefits of the platform, including the absence of transaction fees. Michelle invites listeners to join the Monetize and Thrive 14-Day Challenge, where she provides guidance and support in setting up and optimizing a Stand Store.

Join the 14-day Stan Store Challenge: https://stan.store/michellelthames/p/monetize--thrive-14day-stan-store-challenge

Takeaways

Stan Store is a creator-focused platform that helps users sell digital products and services.
The platform is versatile, easy to use, and integrates with social media profiles.
Michelle has personally made $40,000 using Stan Store and recommends it for its simplicity and effectiveness.
Listeners are invited to join the Monetize and Thrive 14-Day Challenge to set up and optimize their own Stand Store.

Chapters

00:00 Introduction and Overview
00:31 What is Stan Store?
01:17 Creator-Focused Ecosystem
02:12 Versatility and Ease of Use
03:10 Features and Integration
04:09 Pricing and Benefits
05:09 Michelle's Experience and Support
06:34 Monetize and Thrive 14-Day Challenge
07:33 Challenge Details and Benefits
08:26 Setting Up Your Stand Store
09:23 Valuable Offerings and Persistence
10:15 Joining the Monetize and Thrive Challenge
11:13 Making a Difference with Digital Content
12:12 Conclusion and Call to Action

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How to use psychology to get more clients. Host and marketing expert Michelle Thames explores the psychology behind attracting clients. She discusses the role emotions play in purchasing decisions, increasing engagement, and building trust.

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The importance of community building for a successful business. Host and marketing expert Michelle Thames is joined by John-David Forsyth to discuss the importance of building a community in both the physical and digital realms. John-David shares his expertise in building communities and provides tips for overcoming obstacles individuals and businesses may face when building a community.

John-David, a seasoned Multifamily Marketing Industry Leader with over 15 years of experience, is a passionate advocate for building thriving communities, both in the tangible world and the digital landscape. His journey towards becoming a multifamily marketing expert traces its roots back to his early years, but it truly blossomed during his dynamic career.

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Environmentally friendly digital marketing is not only an option but a necessity. Host and marketing expert Michelle Thames shares how to minimize your digital footprint with everything from your website to your social media to your marketing campaigns. She shares tips for eco-friendly marketing and maintaining an ethical online presence.

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The new trend in marketing every entrepreneur must try. Host and marketing expert Michelle Thames speaks with marketing strategist Kwinetta Moore about cognitive-aligned marketing. Kwinetta shares how a cognitive-aligned marketing strategy impacts the decision-making process to drive more customers.

Kwinetta Moore is an educator, entrepreneur, and marketing strategist. After spending her last $275 in 2015 to purchase a crafting machine to help generate more income for her family, Kwinetta matched her teaching salary within just 16 months of entrepreneurship. Ever since, Kwinetta has coached entrepreneurs and personal brands on how to increase their visibility through consistent and intentional marketing strategies. She is the CEO of The House of Strategy, which is a marketing solutions agency that specializes in building marketing campaigns and marketing assets like graphic design, social media content, web designs, and much more.

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The easiest marketing hack you aren't doing. Host and marketing expert Michelle Thames shares how automations can work in marketing to bring you more sales with less effort. She shares her favorite automation tools and tips to get the most out of your marketing automations.

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Five ways to bring in more clients. Host Michelle Thames shares five simple ways to improve your marketing strategy to draw in more ideal clients to grow your business and generate more revenue. You can start implementing all of these tips today to bring in better clients quickly.

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Becoming a successful influencer isn't necessarily about having a large following. Host Michelle Thames and talent expert Courtney Bagby Lupilin share what it takes to be a successful and profitable influencer (and it isn't your follower count). Courtney also shares tips on negotiating brand deals to ensure a strong and mutually beneficial relationship between you and the brand you're partnering with.

Courtney Bagby Lupilin, CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV, and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and The Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder.

She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events, but her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams.

Courtney has activated partnerships with huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome, and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.

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Five books every marketer must read! Host Michelle Thames shares the five best books she's read to become a top marketer in her industry. Tune in for the full list.

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The easiest way to grow your online community is through collaboration. Host Michelle Thames shares her secret to successfully building a loyal and thriving online community. She shares different ways to expand your reach and get in front of new audiences to grow your business and your following.

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Why every entrepreneur must embrace collaboration and networking. Host Michelle Thames is joined by Robbin Kelton to share their networking secrets. They discuss the key components of networking that generate a positive return on investment for entrepreneurs and businesses and share how entrepreneurs who are starting out can build a solid network that will help them grow their businesses.

Robbin Kelton, MBA, is the host/Founder of the Mamapreneur Podcast. A podcast that is all about business and showcasing Female Based Businesses across the country. Robbin has a passion for helping female entrepreneurs get more exposure for their businesses and helping people reach their highest potential. This podcast is for ladies who are in all seasons of entrepreneurship. It’s never too late to learn new things and to not let fear hold you back from pursuing your dreams.

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Grow your business without being on social media. Host Michelle Thames shares how you can take a break from social media and still bring in new clients for your business. Here's the secret: You don't turn off your marketing. Michelle shares how you can continue to run your marketing without having to open any social media apps.

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The number one thing every brand needs to grow on social media: visibility. Host Michelle Thames discusses not only the importance but also the power of visibility and how it can help you grow on any social platform. Get Michelle's best tips for this organic marketing hack.

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Everything you need to know about lead magnets. Host Michelle Thames does a deep dive on lead magnets. She explains what they are and why every business needs at least one, and she even shares the science behind effective lead magnets. Tune in to get Michelle's best practices and tips for creating a lead magnet that helps your business grow in 2024.

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Why every company needs public relations. Host Michelle Thames speaks with public relations expert Megan Bennett about the role public relations plays in marketing. Megan shares her top tips on how small businesses and individuals can use public relations to grow their brands.

Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis.

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Marketing tips for 2024. Host Michelle Thames shares the latest marketing strategies and tips to keep your business growing with the changes in social media and digital marketing. Tune in to get ahead of the trends this year.

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This is the secret to hosting memorable events. After hosting several in-person and virtual events, Michelle Thames breaks down why her events are so successful. She shares her tips on planning, marketing, execution, and the often-forgotten post-event momentum.

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How to network in 2024. The old-school ways of networking are no longer relevant. Host Michelle Thames shares how entrepreneurs can network with the use of social media. She shares the dos and don'ts of networking online to help you avoid embarrassment and build genuine relationships.

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The best way to create a digital course. Digital courses are more popular than ever, so host Michelle Thames is giving you a rundown of why you should make a digital course and how you can make one that people will want to buy.

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Why branding matters and how you can use it to grow your business. Host Michelle Thames shares her thoughts on the importance of branding for business growth. She shares what consistent branding looks like and how business owners can make their branding take their business to a new level.

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Why you should use AI in your business. Host Michelle Thames shares how she uses AI for marketing and content creation. She discusses the benefits of AI in marketing and shares considerations entrepreneurs and marketers should bear in mind before embracing AI technology.

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Get more clients as a fitness coach. Host Michelle Thames and Stefanie Moton do a deep dive into marketing for fitness coaches. They discuss how fitness coaches can expand their networks and improve their marketing efforts to get more clients.

Stefanie Moton is a business coach for online fitness coaches and the founder of Catch Flights & Fitness and Profitable Passion + Purpose (P3). Through P3 she offers aspiring and existing fitness coaches a clear path to success through 1:1 and group coaching experiences. Her expertise is in guiding them to scale their energy and make more money without spending more time on their business.

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The fastest way to grow your business: multi-channel marketing. Host Michelle Thames breaks down multi-channel marketing and why all entrepreneurs need to embrace it. She shares the top multi-channel marketing tips that have helped her achieve business success.

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Increase your social media engagement and get followers who buy from you. Host Michelle Thames shares her best tips for creating social media content that builds a community of loyal customers. She shares the 5 most important things entrepreneurs must do to get more sales on social media.

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Create passive income and get better at using social media. Host Michelle Thames shares how entrepreneurs can reduce anxiety around showing up on social media and feel less overwhelmed by the constant changes. She also shares tips for building multiple streams of passive income to keep your business growing.

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The secret to growing any business. Host Michelle Thames speaks with Jessica Lackey about having the right business model to grow your business and generate more revenue. Jessica also gives insight to determining the right marketing strategy based on your business model.

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

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Why Instagram stories matter. Host Michelle Thames discusses why you need to leverage stories on various social media platforms. She shares the advantage you have with story posts that doesn't exist with feed content and how you can leverage it to generate more revenue.

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The ultimate podcasting guide. Host Michelle Thames shares why she started a podcast and how podcasting has helped her business grow and scale. She shares the challenges she's faced along the way and the realization that changed everything for her business.

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In this episode, Michelle discusses the power of vision boards for personal and business growth. She shares her experiences with vision boards and how they helped her achieve her goals. Michelle explains why vision boards work, emphasizing the importance of visualization and daily reminders. She then provides tips on creating a vision board that resonates with individual goals and aspirations. Lastly, Michelle invites listeners to join her virtual vision board party, where they can network, set goals, and kickstart their year.

Takeaways

Vision boards are a powerful tool for personal and business growth.
Visualization and daily reminders of goals can enhance motivation and focus.
Creating a vision board that resonates with individual goals is key.
Joining a virtual vision board party can provide networking opportunities and support in manifesting goals.

Chapters

00:00 Introduction to Vision Boards
02:26 Why Vision Boards Work
03:18 Creating a Vision Board
04:39 Virtual Vision Board Party
06:09 Invitation to the Vision Board Party
07:02 Conclusion

Sign up for the virtual vision board party here: https://bit.ly/2024VisionBoardParty

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Stop stressing over likes on your social media posts. Host Michelle Thames discusses social media engagement and why likes on posts aren't as important as they once were. She shares where entrepreneurs should shift their focus to ensure their content converts to customers.

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Maximize your social media. Host Michelle Thames shares how entrepreneurs can use social media to its full potential to grow their businesses and networks. Michelle shares her top tips and the most common mistakes entrepreneurs make on social media.

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How to plan an online event. Host Michelle Thames breaks down her marketing strategy for online events using both organic and paid marketing. She shares the top tips that have led to several successful online events for her business.

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The best way to grow your social media unveiled. Host Michelle Thames shares why consistency on social media is the key to social media growth. She shares the benefits of consistency and how to avoid the biggest misconception about showing up on social media.

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Despite what you've been told, you can have a successful marketing career without a marketing degree. Host Michelle Thames shares how she became a successful marketer without a relevant degree. She reveals the steps she used to launch her career and become a successful business owner.

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Balancing motherhood with entrepreneurship. Host Michelle Thames speaks with Christine James about the unique challenges faced by mothers who are entrepreneurs. Christine shares tips mothers can use to recognize and address burnout before it becomes overwhelming.

Christine James of Chosen Minded LLC is a Strategist, Project Management Specialist, and Coach. She equips coaches, speakers, and trainers to develop programs, while packaging and pricing their brilliance for profit. She loves working with amazing women that know God has called & chosen them to make a greater impact now. Christine has BS and is a certified Coach, Speaker and Trainer. She is passionate about marriage, motherhood, mindset, entrepreneurship and seeing other women and men succeed beyond measure. Learn more at www.christinemjames.com

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Why that launch didn't hit. Host Michelle Thames dives into a failed launch and breaks down why it didn't do well, the top four lessons she took from it, and how you can avoid a failed launch in your future.

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Use ChatGPT to earn paid speaking gigs. Host Michelle Thames speaks with Katherine A. Young about how she used ChatGPT to grow her business and generate more income.

Katherine A. Young is a Growth Advocate who loves to see lives changed for the better. As a multi-passionate entrepreneur of Keen Young Solutions, she uses her wealth of experience to keenly assess the greatness within others. An alumna of Southern Illinois University Carbondale, Katherine is an urban education expert, diverse author, momentous encourager, creative Think Tank, and former eagle eye editor. Katherine's mission is to empower you to unlock your full potential by providing you with the tools and knowledge to grow in all areas of life.

Katherine shares her expertise and encouragement on her YouTube channel Grow and Glow with Katherine as well as through her blog and books Praise While You're Pregnant: Connecting with God Through the Womb, and her latest, Shoot Your Shot: You Have What It Takes to Win!

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Use ChatGPT to make more money for your business. Host Michelle Thames shares her secret to success using AI tool ChatGPT. She shares how ChatGPT helps her with content creation, marketing, and serving her clients. Learn how to use AI tools to increase your business success.

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What does it take to become an entrepreneur? Host Michelle Thames speaks with serial entrepreneur Yong-Soo Chung about how he left the corporate world to pursue his passion of entrepreneurship. Yong-Soo shares the secrets to his business success, how he scaled, and how he balances being hands-on with delegating to his team.

Yong-Soo is a Serial Entrepreneur and Creator of First Class Founders, a weekly business podcast for creative entrepreneurs. Yong-Soo left his cushy 9-5 job as a Software Engineer in 2015 to launch Urban EDC, an e-commerce shop selling everyday carry gear. Then, he started an online dog boutique Spotted By Humphrey with his wife and French bulldog Humphrey, Chief Barketing Officer with over 150,000 followers across all social channels. In 2019, Yong-Soo launched a Climate-Neutral Certified 3PL for emerging e-commerce brands with a 39,000 sq ft warehouse. His businesses have done over $20 million in 8 years.

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Retain long-term clients and earn more money for your business. Host Michelle Thames shares her top five tips for retaining clients to achieve business success. She also shares the secret tool that helps her get and retain long-term clients.

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Your best marketing strategy for 2023 unveiled. Host Michelle Thames speaks with marketing expert Emma Tessler about the myths and realities of digital marketing, and which social media analytics are most important. Tune in for Emma's 4-step process to level up your digital marketing game.

Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. With 8 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing.

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Want to attract your dream client? In this episode, host Michelle Thames dives into how to attract your ideal client for your business. She shares the messaging techniques that will draw in your perfect client and her secret weapon to getting the best clients.

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How to use Threads and other digital marketing tactics you need to know. Host Michelle Thames speaks with Michelle Gifford about social media strategies to grow an online business. Michelle Gifford also shares how to know when you're ready to hire a social media agency and what to look for when hiring a social media agency.

Michelle Gifford is a brand strategist, business coach, podcaster, and highly sought after public speaker. With her signature combination of straight-talk and tough love, Michelle teaches social media marketing and strategy to thousands of followers on Instagram every day.

Michelle is also the CEO of Michelle Gifford Creative, a strategic content-creation agency. Here, she serves some of the biggest influencers and creatives online with the help of her agency. Michelle Gifford lives in Southern California with her husband and 5 children. She feels passionately that God is calling women to build businesses and to share their voices with the world online.

WATCH ON YOUTUBE: https://youtu.be/EL6zmi-qgI4

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The benefits of short-form video for your social media strategy. In this episode, host Michelle Thames does a deep dive into short-form video starting with the likes of Vine and coming around to TikTok. She shares why social media strategists should embrace short-form videos along with tips for creating binge-worthy video content for social media.

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Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes.

Shannon is a Social Media Strategist, Trainer & Mentor who guides small business owners into making a big splash online and growing their accounts through proven, organic, and sustainable strategies.

WATCH ON YOUTUBE: https://youtu.be/Us_GiOCqZdE

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Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how emojis have entered branding, marketing, and social movements, and how you can use them to increase open rates and click through rates. She also shares common mistakes to avoid when using emojis in your marketing. Tune in for best practices, real-world examples, and to learn how to leverage emojis for your business.

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How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multiple income streams to provide her with a full-time income. Latasha also shares tips and tricks about blogging and why more creators should start a blog.

Latasha is a globally recognized Side Hustle Expert, Blog Business coach, Wife, Mother of four, Speaker, and Founder of Arts and Budgets, LLC. She currently helps ambitious side hustlers turn their side hustles into profitable careers and learn how to monetize their skills to create multiple income streams.

She has personally created ten income streams and earns over $10k per month with her blog. Latasha has been featured in CNBC, Black Enterprise, Business Insider, Bankrate, Legal Zoom, Plutus Foundation, Smart Blogger, Tailwind, and many more.

WATCH ON YOUTUBE: https://youtu.be/M0Xlo9MXW6k

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How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur and the steps to making half a million dollars in less than 5 years. Michelle shares how one client changed everything, and the real and raw behind successfully scaling an online business.

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Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content, the benefits of real-time engagement, and how you can create timely, relevant content in advance. She shares insight into specific influencers and how they've used these methods to create their content, and discusses the future of content creation.

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The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty.

At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This multi-passionate retail expert and style maven has made income, impact and influence her first, middle and last names for 15+ years. She honed her skills as a corporate retail buyer for industry titans like Tiffany & Co., Saks Fifth Avenue and Office Depot, overseeing over half a billion dollars in revenue — all while simultaneously building a stellar reputation as a fashion stylist.

Her knack for dazzling audiences through the power of fashion and visual storytelling has led to an impressive list of costumer credits, including Creed III and Amazon Prime’s series “Them.” While moguls and A-listers rely on her keen fashion sense, she doesn’t reserve her talents exclusively for celebrities. Jasmene’s luxury wardrobe styling services, Styled By Jas and Atlanta-based clothing boutique, SHIFT StyleHouse, ensure that women have access to signature pieces and closet must-haves that reflect their individual style.

To learn how to get into mass retail, start and grow an e-commerce business like a Fortune 500 company, stack your wardrobe with confidence-boosting essentials or demystify the art of professional styling, visit Jasmene at jasmenebowdry.com/links to get started.

WATCH ON YOUTUBE: https://youtu.be/90Z5zwSxGIQ

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Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn the marketing strategies that have helped dozens of businesses have successful Black Friday sales and the number one rule all business owners have to remember when it comes to Black Friday sales.

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Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow!

Anthony is the co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. mSEED group has built a 7 figure company and launched and supported growth for more than 150+ brands in its five-year existence. Anthony's work includes beauty product formulation & contract manufacturing, as well as assisting in the overall brand development of new and existing start-ups, large companies, and small cosmetic brands.

WATCH ON YOUTUBE: https://youtu.be/dNarWBE6e2Y

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This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong community and loyal customer base without focusing on going viral.

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Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with their strategies.

Maggie Bergin is a Brand Strategist on a mission to help entrepreneurs, freelancers and small businesses kick vagueness in the you know what. Maggie is the owner of Be Understood Branding, a bespoke Brand Strategy firm helping folks get more clients via a distinct, irresistible Brand. Maggie values clarity, empathy and thoughtful listening. She supports LGBTQ+ rights, believes Black Lives Matter and includes one Prince song in every playlist.

WATCH ON YOUTUBE: https://youtu.be/syKRUXopoRs

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Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like ManyChat can help online businesses build community engagement and loyalty. She shares why ManyChat stands apart from other platforms, how to use it for your business, and client success stories using ManyChat for their marketing.

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Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building communities online and how they can help businesses grow. Kendall also shares some insider secrets entrepreneurs can use to grow their podcasts.

Kendall is the community manager at Riverside.fm, focusing on helping grow and support Riverside's community of creators. Before joining Riverside, Kendall comes from a background in journalism, as a former reporter and producer for outlets like NBC News, Bloomberg News covering politics and presidential elections.

WATCH ON YOUTUBE: https://youtu.be/YlVKSiLE5bA

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What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your business.

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You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet.

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.

In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results.

She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 350 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Y72_bCQDODs

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What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community.

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You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023.

Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.

As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ

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The top 5 tips to hit $100,000 in your business. Host Michelle Thames breaks down 5 simple, yet crucial, lessons every entrepreneur has to learn in order to have a six-figure business. Tune in for the tips that will help you scale your business.

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Everything you need to know to start a social media marketing campaign. Host Michelle Thames speaks with Armando Leduc about the basics of creating a social media marketing campaign. Armando shares some common challenges social media marketers face and how to overcome them, and he shares his best tips for anyone looking to start a marketing campaign on social media.

Armando Leduc is the founder and CEO of Leduc Entertainment, a full scale production company with a focus on digital content creation for businesses of all types. With an acting resume that runs over 20 years long and roles in major Hollywood films including Green Lantern, Bad Lieutenant: Port of Call New Orleans and Focus, along with films that he’s written, produced and directed on his own, Armando is no stranger to the entertainment field. He’s taken those years of experience and put it to work in his company, taking businesses of all types and transforming their social media content from boring to cinematic.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/tarqv3DAfA8

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Hack the Instagram algorithm and grow your following with this episode of Social Media Decoded. Host Michelle Thames speaks with Hannah Hoffmann about what it means to be a social media manager in 2023. Hannah shares her tips for how to create healthy boundaries that allow your client's business to grow without having to be on call 24/7.

Hannah has been doing a version of social media management since 2019 and then in the fall of 2021, she launched Sunny Social. She now offers full-service social media management and coaching services to photographers and small business owners trying to grow online.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/KMboVVrL5wY

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Learn the importance of storytelling with your social media content. Host Michelle Thames and Danyah Aossey discuss the importance and benefits of visual media to grow a business. Aossey was a videographer for Gary Vee, where she learned lessons that helped her launch her own business. She also discusses how entrepreneurs can launch a successful video podcast.

Danyah Aossey is a Content & Marketing Strategist who specializes in simplifying social media strategy and video podcast production for impact-driven entrepreneurs. She believes in giving away all the secret tips and tricks... no gatekeeping information around here! Over the past decade, Danyah has worked with some of the biggest influencers and brands across nearly every industry in the world, including Garyvee, Michael Moore, P&G Olay, WeWork, Universal, and more.

In December of 2020, Danyah started her agency AosseyCreative to help business owners compete in this saturated marketing world by helping them define, and create around storytelling. Today the agency is focused on supporting purpose-driven, conscientious business owners to change the world (literally) by helping them expand their audience through strategy and podcasting and long-form content.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Z0dxsVj4ofU

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Want to build an online community that feels like family? In this episode, host Michelle Thames shares her journey as a social media influencer and content creator. She gives tips on how she built a community that has turned into a family. Michelle shares the highs and lows of the online space and social media, and how she's used her community building skills to create a successful online business.

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Make the most of IG Creator Academy and learn to create better content for your social media. In this episode, host Michelle Thames speaks with Juan Galan about IG Creator Academy and how creators can make better reels that the Instagram algorithm will like. They also discuss the importance of community building, especially for anyone who wants to grow or scale their business.

Juan is a content creator and entrepreneur with a passion for helping others turn their content into an online business that gives them freedom!

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/U-rS_IK6o-I

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I often get asked, "What is a framework and how do I make money off of it?" In this episode, host Michelle Thames explains frameworks, how they apply to your business, and how you can monetize your framework. Michelle shares 3 ways to make money from your framework as well as common mistakes to avoid to maximize your potential.

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You can turn your side hustle into a full-time business. Host Michelle Thames speaks with CEO and entrepreneur Naomi about how she went from having a side hustle to becoming a CEO. Naomi shares the lessons she's learned over the last 10 years being in business as well as tips entrepreneurs can apply to their businesses today to scale.

Naomi Genota is a NY-based content creator, online educator, and talent manager at Boost Society who helps influencers master the art of brand collaborations and negotiation. An LA-native, Naomi was born and raised in the Philippines and became a structural engineer before realizing that climbing the corporate ladder was not what it was cracked up to be. Naomi has helped her clients secure up to $1m in brand partnerships in the last 2 years, helped her students land $10-20k months in brand partnerships and leave their corporate jobs, and has fully replaced her own 6-figure salary through her 10 streams of income and building her business of influence with her team of 10.

WATCH ON YOUTUBE: https://youtu.be/6CHoYOkJ8ok

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Need to get out of a rut as an entrepreneur? Host Michelle Thames shares her best tips on how entrepreneurs can get "unstuck" in their businesses so they can continue to generate more sales and build their online communities.

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Want to make a lasting first impression? In this episode, host Michelle Thames speaks with personal stylist Keri Blair about making lasting impressions and why the first impression is so important for marketers. Keri shares tips you can implement immediately to improve your personal brand and leave people with the exact type of impression you want them to have of you.

Keri is a Personal Stylist and Image Consultant with a one-of-a-kind approach and she prides herself on making a profound difference in people’s lives with her work. Keri and her team are known as a secret weapon and are trusted advisors to their extensive clientele across the country. She has over 20 years of experience styling executives and high profile clients drawing upon her experience in some of the world’s most dynamic and beautiful cities including New York, Los Angeles, Paris and Milan.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Rt_1TzdjBuc

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Social media trends you need to stop following and what to do instead. In this episode, host Michelle Thames goes over 7 popular social media tactics that many social media managers use that may be hurting their engagement. Tune in to learn which social media practices are outdated and what you should do instead to create a highly-engaged community and loyal customers.

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Everything I've learned about creating a great podcast! In this episode, host Michelle Thames reflects on her 3 years of podcasting and the lessons she's learned. Michelle shares her secrets for creating a successful podcast with exciting and high-value guests.

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How to build an effective social media strategy with limited resources. Host Michelle Thames speaks with Loomly's Director of Marketing, Andrew Barlos about the best ways to create a social media strategy. Andrew shares some of his top tips for creators. They also discuss small-medium business marketing and how content creators and business owners can leverage it to generate more income.

Andrew leads marketing for Loomly, a leading social media management platform. Prior to joining Loomly, Andrew has led marketing at several other rapid-growth technology companies in a variety of industries, including HR and employee benefits, fintech, and commuter transportation. Andrew grew up in Chicago, and currently lives in Seattle.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/OFGjKge31Mc

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Dive into the magnetic world of influence in this exclusive episode! We uncover the nuances between true influence and popularity in our digital era. Every entrepreneur, coach, and creator knows that visibility matters. But how do you go beyond being seen and truly resonate with your audience? This episode offers a tantalizing sneak peek into the upcoming Masterclass on "Irresistible Influence", laying out how influence fosters trust, drives sales, and amplifies your expert status.

Listeners will gain:

• Insights into the pivotal role of influence in modern business.
• Personal anecdotes about harnessing the transformative power of influence.
• A preview of the proven strategies and innovative tactics covered in the Masterclass.

Don't miss out! If you're listening before September 18th 2023, DM "Irresistible" on IG to sign up. And if you’re tuning in after? That same DM will fetch you an exclusive replay. Position yourself ahead of the curve and tap into the art of influential connection.

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Learn to generate more sales using social media and email. Host Michelle Thames shares tips on driving sales through video content, email marketing, and sales automations (hello, passive income!). 

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Three tips to boost your online influence. In this episode, host Michelle Thames and Shanel Evans discuss how creatives can increase their influence and how a single collaboration can turn someone into a million-dollar dollar brand — that's what happened to Shanel. Tune in to learn how Shanel achieved this success and hear the advice she has for fellow creators.

Shanel Evans, founder of Socially Savvy and co-founder of FyreSavvy is a powerhouse all on her own. From managing $3B Project Launches to launching her own successful company via social media close to 3 years ago, Shanel is no stranger to strategizing how to maximize how a business should show up in front of their dream clients. Through her 100K V.I.B.E. Methodology, she helps her clients just like you skip to the front of the line on the internet streets and secure their coins.

In addition to managing her own nationally recognized non-profit and taking home a number of awards, including the Business of the Year Award, she’s a Meta (Facebook) Leader and Meta Certified Online Instructor dedicated to helping clients create more business opportunities and authentic relationships on social media.

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Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and challenges of social media. They also discuss how to build and nurture your online community to start monetizing your content. Khallilah shares tips you can implement today to start growing your social media.

Khallilah Watkins is a woman whose passions intersect between the arts and social media storytelling. As a journalism student, she took an interest in the way that businesses were sharing content as a means to attract new and return customers. One of her first full-time roles after college was as a Marketing Associate for Living Social a former site that would allow small and local businesses to create discounted opportunities to try their food/service/experience.

Khallilah has worked on brands like Creme of Nature, AARP, Simply Spiked Lemonade, Steel Reserve, Chicago Parent Magazine, Operation HOPE, Hamm's Beer, Flawless by Gabrielle Union, Arnold Palmer Spiked and consulted with companies in the finance, hair care, parenting, beauty and arts industries. Khallilah works for Oliver Agency as a social media analyst and community manager as well as the owner of The Social Loft, a boutique social media management agency that creates and manages content for people & brands in arts, music, and entertainment.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/ThY4gTNIifE

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What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful.

Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/N_HtqiHIwmQ

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How to grow on social media and maintain that growth. In this episode, host Michelle Thames is joined by Instagram coach Brock Johnson to discuss growing your social media accounts and maintaining your growth and community engagement. Brock shares strategies content creators can implement right away and answers the ultimate question ... Instagram or TikTok.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 600k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/ahH2Bv6ZU2g

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Use your social media and online content to earn money. Host Michelle Thames Carla R Cannon-Lawrence discuss how to create intentional content that will generate the income for women to live their dream lives. They discuss sharing your story, establishing trust, and authenticity on social media — all without overwhelming and working yourself.

Carla R. Cannon-Lawrence, The Trailblazer is truly a mogul in the making who is dominating the coaching industry within her own right. From experiencing homelessness to becoming a 6-figure earner she is on a mission to help aspiring and emerging female entrepreneurs UNLOCK hidden potential, UNLEASH their greatness and ACTIVATE their power that leads to awakening their inner TRAILBLAZER! Carla’s authentic and transparent approach has inspired women from across the globe to develop the necessary courage to LIVE THEIR TRUTH and CHARGE THEIR WORTH while preventing burnout in the process!

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/genE7yuJlZg

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Learn how your mindset impacts your marketing. In this episode, host Michelle Thames and Julie Ciardi discuss the importance of mindset for successful business owners. Learn what mindset is, how it impacts your business, and how you can use mindset to improve your marketing. Plus, Julie shares a simple success formula we don't get taught in school.

Julie Ciardi is a business & mindset coach on a mission to help IGNITE women to design lives they love rather than living life by default. She is helping women wake up on Monday mornings loving what they do, and designing their lives by creating businesses or careers with intention, joy and impact using her signature NOW Goal™️ Formula. Julie teaches & coaches women how to start their dream business and is uniquely positioned to strategize for business growth having spent 20 years in a Fortune 50 company as a sales and marketing vice-president.

To learn more about how to work with Julie and BEcome the version of yourself that makes the impossible possible, visit Julie's free community IGNITE Her Society or tune into the IGNITE Her Mind Podcast on your favorite streaming platform.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/YOZ59pVxi9w

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Use affiliate marketing to scale your business. Host Michelle Thames and Kaila O'Connor discuss the benefits of affiliate marketing and why it's such an effective way for businesses to scale. They also discuss all things human design and how creators can leverage it to grow their businesses.

Kaila has been called impulsive and told to “give it the 24 hour rule” her entire life — only to discover she is a 6/2 splenic projector with a soul’s purpose to instinctually move through life in a way that often shocks people. Shortly after discovering human design, Kaila founded KMO Consulting — an Affiliate PR agency that operates very differently with every decision guided by her and her team’s human design chart.

Two years after starting KMO, Kaila understands the importance of how a person feels when they are doing the job. The feeling, the frequency is equally as important as the skill. Energy is the 50% that’s been missing from business strategies in the corporate industry. As an energetic business consultant, Kaila brings the energetic strategy piece using human design as a tool to articulate energy to CEOs and c-suite executives to ensure their employees feel happy, fulfilled, supported and productive.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/gcEZj56Kli8

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How to earn six figures as an influencer. In this episode, host Michelle Thames speaks with Alex Porterfield about how influencers can leverage their social media to earn the full-time income of their dreams. Alex also shares her favorite tools influencers can use to manage their businesses and how having a virtual assistant or online business manager can help them scale.

Alex Porterfield is an Influencer OBM and Virtual Assistant Coach through her signature programs, Influencer Support Method© and Influencer OBM Academy©. She has helped influencers scale their businesses to multi-6-figures while teaching other women how to tap into the ever-expanding Influencer VA industry.

Previously a Junior Talent Agent in NYC and a Director of Communication for a celebrity tattoo shop, Alex has harnessed her love of supporting creatives and turned it into a business model that other women can follow.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/bGDbwtOuc_Y

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20 + Ways to Support Influencers Today as a Virtual Assistant

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Make sales while remaining authentic to yourself and your business. Host Michelle Thames and Candace Junée discuss the importance of authenticity in digital marketing, how to show up as an authority, and getting the courage to put yourself out there.

Named top social media expert by Later Media, Candace Junée is an award-winning digital marketing & automation strategist who has helped over 2,500 business owners increase their visibility, attract paying clients, and make consistent sales through social media via her Learn, Market, Grow Digital Academy. She is also the founder of Epic Fab Girl, a community that has helped over 15,000 Black Christian Women entrepreneurs build profitable brands through the Go-Getter Conferences, membership & podcast.

Her features and clients include Glamour Magazine, Essence Magazine, Smartwater, Coca-Cola, xoNecole, Rolling Out Magazine, BlogHer, the Obama Foundation, Black Enterprise, ManyChat, the NAACP, Thinkific, Industrious, SamCart, Fabletics, Marriott, and more. Candace Junée is a proud graduate of Washington University in St. Louis with a degree in Mechanical Engineering and an MBA with a focus on Marketing & Accounting.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Af_o1hBXBhk

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The most important determinant of success for any business is community building. In this episode, host Michelle Thames shares how you can build a community online. Tune in for the top five community building tips to have a connected and engaged audience that will turn into a community of loyal customers.

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Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having fun with your content again. Michelle also shares the secret to making having a social media presence easier. 

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From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jenell B. Stewart to discuss social media, consistency, and community.

WATCH ON YOUTUBE: https://youtu.be/uYGfhiKaEM4

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Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.

Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media.

Cassie Tucker is the Co-Founder and Director of Marketing for CAMM Media, a digital media agency providing marketing strategy and organizational solutions to small business owners.

Together, Erica and Cassie host the Marketing Happy Hour podcast, a weekly happy hour with their peers in marketing, where they're sharing career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Their past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: marketinghappyhr.com

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/lUYWMGYbohI

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How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media.

Konstantin Prodanovic is a copywriter and researcher behind Hootsuite's 2023 Social Media Trends report. His work has been published and cited in Adweek, VICE, Vogue Business, and Adage. Konstantin holds an MSc. in Strategic Communications from The London School of Economics and a B.A. in English Literature from The University of British Columbia.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/5wiAnjcYpI0

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Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content creators and business owners can successfully scale without burning out.

Tara guides high achievers to define success on their own terms, rising with ease and flow, not stress and struggle. Clients reach new levels they would not have imagined possible, while simultaneously improving relationships, physical well-being, happiness levels & overall fulfillment.

She has become savvy as an online business strategist, assisting entrepreneurs to not only attract clients, but also implement automation. Her suggestions allow the business to scale, while creating freedom in their personal life. Whether you want to let go of old pain and find your purpose, create a prosperous soul-calling business, or scale your current profession, Tara dedicates her heart and soul to helping you find what you're looking for.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/EH4mPXY9zxg

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What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a successful entrepreneur for when you aren't getting enough engagement on your social media. The most important thing to remember is to remain persistent and consistent with your content. Tune in for more actionable advice you can use for your social media content.

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Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid speaking engagement. She also shares her top five tips to get hired as a speaker. Paid speaking engagements will not only help you increase your brand presence but will also generate more income for you and your business. 

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Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mode, but how she used it to land a big client. She discusses the different features you'll want to use for your professional profile and how you can leverage Facebook to generate more income. 

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Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies business owners can use to increase their sales, especially on social media. If you struggle to sell on Instagram stories, this podcast episode is for you!

Katie Bambrick is a highly skilled sales, marketing, and NLP mindset coach, who specializes in empowering online entrepreneurs to grow and scale their businesses with organic sales and marketing strategies. With a unique blend of expertise in both sales, psychology and mindset, she is committed to helping business owners achieve unparalleled success.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/dZwj3f_Vn50

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Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most successful companies out there have in common, where they have fallen short, and how you can use this knowledge to grow your business. Elena shares a three-step framework to creating a loyal consumer base who are ready to buy from you.

Elena went from a girl with all the mindset issues and limiting beliefs born in Siberia, who was told the best thing she can be is work as the secretary at the local factory to the youngest and the only female across the world’s largest boardroom tables.

Elena bought and sold over 50 companies worth up to $10 B, opened the lids to hundreds of businesses in the online space.

She is the go - to industry leading expert when it comes to messaging and high ticket sales. Through her 20 years of mergers and acquisitions experience she knows exactly what works and what does not, what sells and what does not and how to create a business that thrives with or without you. Why one company on the surface looks great, lots of followers and champagne parties, but if you open the lid to the business – the founder is trapped within it, hates the clients, the business model and cant scale. She works with hundreds of businesses and helps them to drastically simplify your sales process in order to reach your next level success.

She will show you how to stop 90% of stuff that is keeping you stuck and how to skyrocket your business with one powerful 45 mins presentation.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/pey3v6WBmws

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Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales.

Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/JbzU87txcMQ

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You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk about the need small businesses have for a chief finance officer but how business owners can't always afford one and don't always need one full-time. Danielle shares how business owners can take an assessment of the financial health of their business and the action steps they can take to shift their businesses appropriately.

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/sZPVK6cmhFY

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WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Ja3t1eBlVr8

Video marketing is more important than ever. In this episode, host Michelle Thames speaks with Bernadette Butler about the importance of video marketing. The two discuss why video marketing is so essential to an overall marketing strategy and how video content works at every stage of the customer journey.

Bernadette Butler is the co-founder of StoryTap Technologies, a video production company which has created and placed brand inspired videos that amass MILLIONS of views. She has been in the industry for 25 years and she brings a focus of empathy to her company culture. After creating a financial book club that grew to 500 members across 6 countries, Bernadette created StoryTap Technologies to be the first agency of its kind to make videos for brands, companies, and social media that share perspectives and experiences from across the world.

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WATCH INTERVIEW ON YOUTUBE: https://youtu.be/uHZ9iBdT-p8

Editing videos can be easy! In this episode, host Michelle Thames is joined by Augie Johnston to discuss how video plays a significant role in social media marketing and how using a service like VidChops can help content creators create better and higher-quality videos. Listen to get tips and tricks about launching your own YouTube channel.

Augie Johnston is a 36 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops.

Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

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What is Lemon8? Should you join Lemon8? Host Michelle Thames answers all your burning questions about the emerging social media platform. Tune in to get all the information you need to decide whether you should join Lemon8 and how you can leverage it for your business.

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Want to learn how to use Canva's AI features? Host Michelle Thames has you covered. In this episode, Michelle shares the best AI Canva features you may not know about, and she discusses how you can use these features to create stunning documents and social media designs. 

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Use AI to create your content calendar. In this episode, host Michelle Thames shares her secrets for creating a content plan using AI. Learn exactly how you can use AI to give you a month's worth of content in under half an hour with specific guides for how to prompt AI tools to give you the results that will actually help your business. And Michelle shares the number one, often forgotten, tip that will help your content stand out.

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Your brief breakdown of the psychology of color marketing is here. In this episode, host Michelle Thames discusses an often overlooked aspect of marketing: color psychology. She helps you understand color psychology, how to choose colors for your branding, and how to use color for your business and marketing. By choosing the right colors for your brand, using them effectively in your marketing communications, and avoiding common mistakes, you can leverage the power of color to your advantage and achieve your marketing goals.

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Start making money with digital products from your creative business. In this episode, host Michelle Thames is joined by social media expert Breana Puente who discusses the joys of social media and how content creators can start making money through social media and digital products.

Breana Puente is an online educator, course creator, and social media expert with 5 years’ experience helping businesses grow with social media marketing. She is obsessed with teaching creators, freelancers and service providers how to make money online, quit jobs they hate and monetize their knowledge with digital products.

Watch on YouTube: https://youtu.be/DSssLCZ3VhI

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Are you worried about getting cancelled? Host Michelle Thames talks about the negative aspects of social media, such as cancel culture, cyberbullying, and misinformation. She shares strategies you can use to safeguard your brand and reduce the risk of a negative experience on social media. Michelle also dives into how some major brands, such as Starbucks and H&M, have navigated online controversy and the lessons you can apply to your business.

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Learn to boost sales and engagement on social media through the use of FOMO. In this episode, host Michelle Thames shares how you can use FOMO as part of your marketing strategy. She dives into how FOMO impacts sales, how you can use FOMO in your marketing strategy, and she shares examples of brands that have used FOMO marketing exceptionally well. And, of course, Michelle shares some best practices for when you decide to implement FOMO marketing for your business.

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Every business needs to learn how to turn followers into paying customers. In this episode, host Michelle Thames shares the steps you need to take to monetize your social media presence. She shares the 5-step strategy that has helped her over the years as a social media strategist and marketer so you can apply them to your social strategy and start making money. 

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Episode Title: "Social Media Decoded LIVE: Our 3rd Anniversary Celebration"

Show Notes:

Welcome back to another episode of Social Media Decoded! We have a special announcement in this episode that you won't want to miss. We're celebrating our 3rd anniversary with a live podcast event, and you're invited!

• [00:01:30] Introduction
     - Overview of what we've achieved in the past 3 years
     - Celebrating being in the top 1.5% of popular podcasts globally

Links & Resources:

Event Registration Link
Question Submission Form Link

We hope to see you at our 3rd-anniversary celebration on June 29th at 6 PM CST. It will be a night of learning, connection, and fun, and we can't wait to celebrate with you! 

Don't forget to subscribe to Social Media Decoded on your favorite podcast platform so you don't miss any future episodes, and leave a review if you enjoyed this episode. Your feedback helps us continue to provide content that helps you grow your business.

As always, keep decoding!

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Learn to stand out online. Host Michelle Thames discusses how to stand out on social media in a saturated market. Michelle shares her top 4 tips to stand out on social media and how you can apply each of these tips to your social media strategy. 

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Learn how to build a community on social media with Gabrielle Tongol. In this episode, host Michelle Thames speaks with CEO and influencer Gabrielle Tongol (but you might know her as Gabs) about going from a fitness coach to an influencer to entrepreneur and finally CEO. Gabrielle shares her tips for new entrepreneurs who want to grow and scale.

Gabs is the CEO and Founder of Assist-Her Agency. She started Assist-Her Agency to provide OBM services and now has a powerhouse team of incredibly talented individuals by her side as they give overwhelmed entrepreneurs back their time and mental real estate. Gabs has instilled her vision, mission, and values onto a larger team to support more entrepreneurs than ever before because she has been where you are right now.

Watch on YouTube: https://youtu.be/awGhmJNMNgM

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Learn how to build a successful brand from scratch. In this episode, host Michelle Thames shares her 5-step framework for creatives and entrepreneurs to build a strong and memorable brand. Michelle shares how to define, develop, and launch your brand. You can use this framework for your personal brand or for your business' brand. 

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It is possible to own multiple businesses and not burn out. In this episode, host Michelle Thames speaks with Whitney Eckis about entrepreneurship and how Whitney balances running multiple businesses without burning out. Whitney shares lessons she's learned through her journey as an entrepreneur and advice for entrepreneurs in their early twenties.

Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency based out of San Diego, CA. Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy. She is also the founder of Get Supr, a hemp-infused coffee brand.

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DM the word ASCEND On IG for the link to the challenge - if you are listening to this after the live challenge ended, no worries, DM me the word ASCEND for the link to the replay. 

In this episode of the Social Media Decoded podcast, your favorite marketing and monetization strategist, Michelle Thames, explores the AI revolution in social media marketing. You'll learn about the latest AI trends, how they transform customer interactions, and how AI can work for you and your brand, regardless of size or industry.

But that's not all! I am hosting the upcoming 3-day AI Ascend Challenge, designed to help you understand, implement, and reap the benefits of AI in your social media strategy. You'll learn about AI-enhanced content creation, AI-driven social sales strategies, and boosting online visibility with AI. Plus, you'll get hands-on experience, network with like-minded business owners, and gain practical skills that you can apply immediately. 

So, if you're ready to revolutionize your business with AI, join me and a group of ambitious entrepreneurs in the AI Ascend Challenge. Sign up today and brace yourself for a game-changing experience.

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Learn to make money as a creator with this episode of Social Media Decoded. Host Michelle Thames is joined by Many Emerson to discuss how you can make money from reels and TikTok. Mandy shares the biggest thing that many creators are missing that's holding them back from monetizing their creative content.

Mandy is a social media strategist teaching female entrepreneurs how to scale and grow their business with effective strategies! She started her business in August of 2020 and has since hosted Reels workshops, spoken at conferences on effective social media strategies, and, at the beginning of 2022, launched The Fierce Social Society Membership for business owners to learn her proven framework and methods of utilizing socials!

Watch on YouTube: https://youtu.be/7lNkN3qIefA

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Learn how to make viral content with this episode of Social Media Decoded. Host Michelle Thames discusses what makes content go viral and what was done especially well with some recent viral posts on social media. Michelle also shares tips and strategies to help you create attention-grabbing content that resonates with your audience and could make you go viral. 

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Learn to adapt your social media strategy rather than try to fight the algorithm. In this episode, host Michelle Thames speaks with Erika Yang about how to connect with your audience on social media in new and exciting ways. Erica shares how entrepreneurs can go with the flow when it comes to changes on social media.

Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success she expanded and founded Real Hype Creative. With offices in LA and Shanghai, Erica Yang and her company Real Hype Creative are bringing their expertise of Chinese social media to the US market to help develop and expand brands on a global scale – their clients include name brands and top tier celebrities such as Steve Aoki, Akon, and Segway to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, Real Hype Creative is a "one-stop shop" for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.

Watch on YouTube: https://youtu.be/Kg7hhXy97e8

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Growing your creative business involves overcoming the subconscious blocks that are holding you back. In this episode, host Michelle Thames speaks with Nancy Linnerooth about how creative entrepreneurs can overcome self-doubt and get rich.

Nancy Linnerooth helps women entrepreneurs get over their BS so they can go out and make 6- and 7-figures, change lives and develop really profitable, impactful businesses.

Drawing on nine years as a Harvard-trained attorney and seventeen as a therapist, Nancy uses straight talk, humor and EFT/Tapping to release subconscious blocks so clients can finally create their dream lives.

She is the creator of the MVP Activator, a program to release the common blocks that hold women entrepreneurs and other leaders back.

Nancy is also a featured expert in the bestselling book The Science of Getting Rich for Women.

Watch the interview on YouTube: https://youtu.be/Na6UnOY5EJI

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How to leverage AI marketing for your business. In this episode, host Michelle Thames discusses how you can use AI to take your marketing to the next level. She discusses the evolution of AI's role in business and marketing, and she dives into the benefits of using AI-powered tools and technologies for content creation and audience engagement. Learn which AI tools are the best choice for your business and how you can take advantage of them.

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In this episode Dr. Wendy Goodall McDonald proves that you can be an influencer in any niche. Dr. McDonald (or Dr. Every Woman as she is often called) and host Michelle Thames talk about debunking myths on social media and becoming an influencer as a doctor.

Dr. Wendy Goodall McDonald is a Board-Certified Obstetrician Gynecologist and published author. Known in the media as Dr. Every Woman, Dr. McDonald shares evidence-based health information to educate the masses and inspire future physicians through music and literature in fun and innovative ways. Dr. Wendy is a graduate of Northwestern University Feinberg School of Medicine and practices full-time Obstetrics and Gynecology in downtown Chicago at Northwestern Prentice Women's Hospital. Learn more at dreverywoman.com.

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Learn to create a marketing strategy that works for your business. In this episode, host Michelle Thames and Katrina Aronson discuss how to create a marketing strategy with maximum impact without expensive ads. If you are the face of your brand, this episode is for you!

Katrina Aronson is a business coach with a major marketing twist. She works with entrepreneurs who are the face of their brands and businesses to help them to get their brands seen without expensive ads or a big team.

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Want to figure out how algorithms work on social media? In this episode, host Michelle Thames dives into the latest algorithm updates for Instagram, Facebook, Twitter, and LinkedIn. She shares how you can work with the algorithm to grow your social presence and generate more revenue for your business. Michelle also shares her top 4 tips for mastering social media algorithms. 

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You can make millions with a great digital product. In this episode, host Michelle Thames speaks with Molly Keyser about how she went from being a photographer to running a multi-million dollar business selling digital products. Molly was able to sell her digital products using organic traffic and get an 80% profit margin. Tune in for Molly Keyser's best tips for selling a digital product.

Molly’s first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron, and dog franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.

Watch interview on YouTube: https://youtu.be/W2rZM_tstK0

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Everyone wants a job as a social media manager these days, but not everyone knows what the job entails. In this episode, host Michelle Thames is joined by freelance social media manager Arwa Katib to discuss her journey to becoming a social media manager. Arwa shares tips on how to grow a YouTube channel and her favorite tools she uses in her business.

Arwa Katib is a social media manager and freelancer for female coaches. She left her corporate job in middle of the pandemic to pursue her dreams as a creative entrepreneur. She's on a mission to help freelancers build a lifestyle they love.

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Understand your analytics and use them to make more money. In this episode, host Michelle Thames shares how you can understand your Instagram analytics and whether your strategy is working for your business or if you need to pivot. She shares how analytics can inform your marketing strategy to help you get the best return on your investment and grow your business. 

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Are you wondering if video marketing is right for your business? In this episode, host Michelle Thames explores the role of video marketing and its impact on businesses of all sizes. She dives into marketing trends in 2023 to help you create a content strategy that will resonate with your community.

Whether you're a marketer, entrepreneur, or business owner, this episode will provide you with valuable insights and actionable tips to help you harness the power of video marketing and take your business to the next level.

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Learn to create connections and relationships in business with this episode of Social Media Decoded. In this episode, host Michelle Thames is joined by Briana Borten and they discuss growing a multi-million dollar business and how social media and networking played a role in that growth. Social media can be a significant factor in your business growth, so Briana shares how entrepreneurs can use it to create meaningful connections.

Briana Borten is a spiritual mentor who guides visionary leaders (that’s you!) to become spiritually rooted stewards of wealth. She trusts that when we’re connected to our souls, each other, the Divine, and the earth, money in our hands is good for everyone, and we start to create solutions.

She sees, understands, and can tap into the web of the universe – the unseen energetic field through which we (our human souls, our bodies, and everything on the earth) are all connected. Humans have lost our awareness of that connection and, thus, our place in that web, but it’s ours to reclaim and awaken to our greatest potential.

Watch the interview on YouTube: https://youtu.be/Pgu5K0kYOjw

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Create a successful marketing strategy for your business by leveraging your data and analytics. In this episode, host Michelle Thames talks about the power of personalization in marketing and how you can use your data to create a better customer experience. Michelle dives into how personalizing your marketing can help you grow your business even while utilizing automation tools. Tune in to learn how you can drive better results and stand out in a crowded digital marketplace.

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Everything you need to start a successful blog. In this episode, host Michelle Thames is joined by Aaronica Cole to discuss how to make a successful blog in 2023 because, yes, you can create a successful blog in 2023. Blogs are back! Aaronica shares her tips and tricks that she wished she knew when she first started blogging and how you can stay creative for your blog.

Aaronica Cole is a multi-award-winning sustainability blogger, sewing influencer, eCommerce store owner, and CEO of AC|Media. She began blogging in 2006 when it was just storytelling. In May of 2015, she left corporate America to never return. This is when she monetized her first site which was once known as TheCrunchyMommy.com and is now AaronicaBCole.com. Her most recent business venture is HarmonyTraceApothecary.com which has been quite successful.

Watch the interview on YouTube: https://youtu.be/5qX_WnWdS8Q

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Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world of digital marketing changes. 

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Get more followers and grow a larger audience through livestreaming. In this episode, host Michelle Thames is joined by Nicolas Billiache, the co-founder of eStreamly, to discuss how business owners can use livestreaming to grow their online audience.

Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.

Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact people's lives.

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Make more money for your online business with help from Steve Feld. In this episode, host Michelle Thames is joined by business coach, author, and award-winning business management executive Steve Feld. They discuss how the messaging of your online content can impact the amount of money your business makes. Steve shares his insights on how "your message is money" can help creators increase revenue and connect with their target audience.

Biz Coach Steve Feld, MBA, is a certified business coach, author, podcast host, professional speaker, coffee enthusiast, & award-winning business management executive. Over 500 businesses have sought out his services to work with them on gaining much-needed clarity, implementing solid strategic plans, and achieving growth results.

Steve is passionate about business growth, efficient operations, and long-term success. He has built, owned, and operated 7 lucrative businesses. He operated within 3 Fortune 500 companies providing change management and process improvement.

Today, businesses hire Biz Coach Steve to skyrocket their revenue and profits. Steve has all the proven tools and resources businesses need to expand. Has written 8 books.

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If you want to connect with your community, your business has to share its brand purpose and corporate social responsibility. In this episode, host Michelle Thames discusses brand purpose and why it should matter to you as a business owner. She shares the benefits of incorporating your brand's purpose with corporate social responsibility and how the two can help attract and retain both customers and employees. 

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You can use maternity leave to your advantage. In this episode, host Michelle Thames is joined by Gemma Bonham-Carter to discuss how Gemma went from having a career in public health to becoming a Top 5 Women in Business. Gemma started her business while on maternity leave and now teaches online courses about blogging. She shares her tricks for enticing your target audience to engage with and buy from you.

After launching her first online course about blogging in 2017, Gemma left her public health career and founded her education company, GemmaBonhamCarter.com. She now teaches entrepreneurs how to turn their expertise into digital courses and digital products. To date, she has served 8,000 students through her paid programs and made well over 7 figures in course sales.

Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more.

Watch the interview on YouTube: https://youtu.be/sBibVaXqJ9U

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Create better content using these tips. In this episode, host Michelle Thames is joined by Sharon Brand of Brand's Media Group. Sharon shares her insights as a social media and branding expert to discuss how she became an entrepreneur at a young age, the future of social media, and how content creators can elevate their content on social media.

After getting a BA in Communications and Marketing and a Master's Degree in Fashion Studies, Sharon realized that combining her two passions — social media and branding — was her true calling. Helping people with their businesses and seeing them light up when they reach milestones together is a feeling like no other.

Brand's Media Group is a labour of love built on teamwork. When working with her team, you can be sure to see growth results, beautiful social media landing pages and an engaged community.

Watch interview on YouTube: https://youtu.be/cID90DtuGF4

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Will AI marketing replace people? In this episode, host Michelle Thames talks about the hot topic of AI marketing and the risk it poses to human marketers. Michelle dives into the pros and cons of AI marketing to help you decide if AI marketing is right for your business.

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The must know marketing trends for 2023! In this episode, host Michelle Thames breaks down the most important marketing trends all content creators, marketers, and entrepreneurs have to know. She shares the top three marketing trends for 2023 and how you can use them in your business.

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Advice for new content creators. In this episode, host Michelle Thames is joined by LaToya Shambo of Black Girl Digital to talk about the creator economy and what new creators need to know to succeed. LaToya shares some of her favorite things about influencer marketing and how business owners can leverage influencer marketing to elevate their businesses.

LaToya Shambo's passion has always been business, and her interest has always been the Black female audience. The alignment of her purpose, both personally and professionally, allowed her to birth the award-winning BLACK GIRL DIGITAL, INC. and InfluencerLINKR (iLINKR), where the mission is to be a solution to equity wage disparities for Black and Multicultural creators in the influencer marketing industry.

LaToya has worked in corporate America for over 15 years, from agencies, and ad networks, to brand direct, and while she gained a vast amount of experience and knowledge, nothing has brought her more satisfaction than building her own successful multicultural agency that services the Black and brown creator community. LaToya Shambo is on the rise as a thought leader in the Influencer Marketing space on Diversity & Inclusion. Recently seen in Bloomberg TV, Yahoo Finance, and has been featured in Forbes Culture, Ad Week, Fox Soul, Sheen Magazine, Apple News, and LA Times.

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This is why your business needs e-commerce. In this episode, host Michelle Thames discusses the growth of e-commerce and online marketplaces and how your business can stand out from the crowd. She dives into consumer behavior, building and maintaining trust with consumers, and how your business can reach customers around the world. 

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Don't get Instagram's paid verification before you listen to this episode. Host Michelle Thames the pros and cons of getting verified on Instagram with the new pay for verification feature. Listen to this episode and decide whether it's worth spending the money to get verified. 

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You can still grow your Instagram! In this episode, host Michelle Thames is joined by Veronica Moore to talk about how you can grow your social media following. Veronica shares how creators can grow organically while sharing what they are passionate about. She shares what she prioritized to grow her social media following and gives advice on how you can too.

Veronica, aka Brown Skin Plant Mama, is a Lehigh Valley transplant by way of Chicago, IL. She is an educator by trade and a curator of community and meaningful experiences. Veronica grew up helping her mother tend to their family garden so plant therapy has inevitably been a part of her soul from a very young age. Today she is an advocate for plant therapy as a tool to heal, grow and develop new skills and talents. She runs the social media account for @brownskinplantmama and is currently working on a multi-city plant and wellness tour.

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Make content creation easier for your business by using AI technology like Chat GPT. In this episode, host Michelle Thames shares how creative entrepreneurs can maximize their efforts and save money by embracing AI technology for their content creation. Still on the fence about whether Chat GPT is right for your business? Tune in to this episode and get all the information you need. 

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You can use video content to organically grow your social media following. In this episode, host Michelle Thames is joined by Monty Lans to discuss video marketing. Monty shares how content creators can make better videos for Instagram reels, TikTok, and YouTube shorts. Video marketing isn't going anywhere, so be sure to listen to Monty's tips on how you can elevate your video content.

Monty is a social media strategist and agency owner based out of New York. He uses his dynamic personality and coaching style to teach business owners and content creators how to stand out and grow on Instagram and social media as a whole. He is passionate about helping his students and clients attract their target audience, build an engaged community, and convert an audience on multiple levels.

As of recently, he has placed an emphasis on utilizing short-form video - reels - as a means of amplifying marketing power and accelerating growth. Monty has helped hundreds of individuals and brands achieve notable levels of growth and success through his 1:1 coaching, workshops, webinars, and courses. He has also been featured on major media outlets, such as the FOX network, as a social media expert.

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This is the only guide you need to create a successful content marketing plan for your launch. Host Michelle Thames breaks down your ideal marketing plan into 5 simple steps. She digs deep to share how each step works within your marketing strategy so your next launch can be your most successful one yet. 

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Digital marketing is essential for all online business owners. In this episode, host Michelle Thames is live with Kathy Fredrickson at the University of Wisconsin Oshkosh to speak about why learning digital marketing is so important and how you can use digital marketing and SEO to level up your business. Tune in to hear about the course Kathy teaches and hear feedback from her students. 

Kathy Fredrickson is the Director of the Digital Marketing Clinic and faculty member at the University of Wisconsin Oshkosh. Over her tenure she has taught digital marketing, analytics, audience measurement, advertising and the National Student Advertising Competition (NSAC). Her NSAC teams won the District 8 twice, qualifying for the national competition.

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Need new ways to increase productivity and connect with your community? In this episode, host Michelle Thames is joined by Shanice Miller of Taskly Group. They talk about how project management systems and processes can boost creativity and help entrepreneurs grow their businesses. Shanice also shares her tips for entrepreneurs who are interested in becoming operations managers or project managers.

Shanice Miller is a business productivity consultant, specializing in project management, who helps clients ranging from small startups to multi-million dollar businesses save hundreds of hours and thousands of dollars. Her passion for identifying and solving inefficiencies began when she sold her first business, an educational consultancy that had been recognized in Forbes and BET, at a less-than-premium price point because she didn’t have her systems and processes streamlined and documented. Over the last 10 years, Shanice has used her ability to identify operational inefficiencies and create solutions to not only help save her clients’ businesses (and hairlines), but to also fall in love with them again.

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Your marketing strategy for 2023 has to be different from your marketing strategy in 2022. In this episode, host Michelle Thames discusses integrated multichannel marketing and how it can help businesses generate revenue. Integrated multichannel marketing refers to delivering a consistent, cohesive message across all marketing channels, from social media to email and paid advertising. Tune in to see what this marketing strategy could look like for your business. 

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This Is why your business needs to be on Instagram stories. In this episode, host Michelle Thames is joined by Leticia Collins to discuss how Instagram stories can help your business generate more revenue. Leticia shares how to use Instagram stories to your advantage and how to stop having your life revolve around your business.

Leticia is a marketing mentor for ambitious entrepreneurs who want to build their businesses on their own terms. Through the implementation of sustainable marketing strategies, she's here to help you create more time, freedom & profit in your life and business.

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This is how to make money being a user-generated content creator. Host Michelle Thames dives into the new trend of UGC creation and how creators can use it to get paid. She shares her top three tips to help you not only make money as a UGC creator but build a successful UGC creation career. 

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Here is how you can make money from your podcast. In this episode, host Michelle Thames shares different ways you can use your podcast to make money and grow your creative business. Any successful business has multiple revenue streams, and this episode will teach you four different ways to add revenue to yours. 

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This is why you need to have an online presence for your business or brand. In this episode, host Michelle Thames shares why you need to have an online presence for both personal and professional success. She digs into the key elements of a strong online presence and shares tips for making your website or social media profile stand out in a saturated market. 

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Learn to use marketing analytics to grow your business. In this episode, host Michelle Thames is joined by Kiva Slade to discuss how businesses can use their marketing analytics to identify room for growth and pivot in the right direction of their business goals. Kiva shares how looking at analytics can help businesses determine the right channels for their marketing efforts, and what marketing managers should keep an eye out for.

Kiva Slade is the owner and lead consultant of The 516 Collaborative. As an analytics and operations consultant, she is committed to helping businesses use data and analytics for data-driven decision-making. Kiva collaborates with her clients and gives them the high-level strategy, data, and operational excellence they need to show up as their best selves in their business and personal lives.

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Podcasting is a great way to increase your network and become known as a thought leader in your industry. In this episode, host Michelle Thames discusses the power of podcasting for networking and collaboration in the creative industry. Podcasting has become a popular way for creatives to connect and collaborate, and in this episode, Michelle will share how you can benefit as a creative and an entrepreneur.

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Learn to monetize your content, whether you're a blogger, YouTuber, podcaster, or any other type of creator. In this episode, host Michelle Thames shares her top 7 tips to maximize the earnings from your online content. 

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The ultimate make money online biz bundle

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Learn to make passive income with your digital products. Host Michelle Thames shares how she made her first six figures in passive income selling a digital product. In this episode, she gives you a step-by-step breakdown of how you can have a profitable business and launch your own digital product to start generating passive income. 

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How to go viral? That's the big question on social media these days. In this episode, host Michelle Thames is joined by Jenell B. Stewart of Stewart Digital LLC. They discuss going viral when you didn't plan on it, as well as intentionally creating content to appeal to large audiences. Jenelle shares her tips for preparing to go viral and the systems and processes that helped her handle that.

From special education classroom teacher to self-made entrepreneur Jenell B Stewart has helped over 6,000 women build thriving brands through her Digital Content Creation School that she founded in 2018. Here she teaches women of color how to turn their dreams into reality by way of her 1:1 coaching, online courses, and her signature Content Confident content marketing membership program.

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Connect with your target audience through podcasting using these tips. In this episode, host Michelle Thames explores the steps you need to take when creating a podcast to ensure you create content that your target audience will want to consume. Follow these tips, and you will be well on your way to making a binge-worthy podcast! 

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If you want a chief marketing officer on a budget, you should look into getting a fractional CMO. In this episode, host Michelle Thames shares how small businesses can get ahead in their marketing efforts by hiring a fractional chief marketing officer. Make sure to tune in if a full time chief marketing officer is out of your budget but you still want a solid marketing plan. 

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If you want to maximize your profit and minimize your business costs, you have to listen to this episode. Host Michelle Thames shares the business mistake that cost her thousands of dollars and what she did to ensure she never makes that mistake again. Learn from Michelle's mistakes and increase your conversion rates and customer satisfaction. 

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The latest updates from Instagram. Host Michelle Thames talks about how you can work with the Instagram algorithm to grow your Instagram. She digs into the latest shift back into photos and what that means for your content strategy. She shares her top 3 tips for always staying on the algorithm's good side. 

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Have you been wondering how a creative entrepreneur can grow their business? Host Michelle Thames shares five ways a podcast can help you grow your business. Podcasting is a great way to share your ideas, connect with like-minded individuals, and grow your business. Michelle also shares a discount code for her favorite podcasting platform to help you save money as you get started on this new venture.

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The key to a successful marketing campaign is to understand the psychology of sales and marketing. In this episode, host Michelle Thames discusses key aspects you need to know about your audience before you can convert them into customers. Michelle dives into the big three you need to know when marketing: persuasion, emotion, and motivation. Tune in to get a better understanding of the psychology of sales and marketing.

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If you want to see growth on your client's social media, you must stay true to their brand and vision. Host Michelle Thames is joined by Leila Taha to discuss brand identity and why it's crucial on social media. Leila shares how to take the community aspect to the next level to create a loyal following on social media.

Stay true to your (or your client's) brand, and don't lose yourself in the comparison game on social media.

Leila Taha owns a boutique social media service for Sydney businesses, working closely with the food industry, product, and service-based businesses. She offers 1:1 social media coaching, food and product photography, as well as Reels and TikTok bundles. Leila's team only works with a handful of clients at a time to allow them to pay close attention to their social media accounts.

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If you want to grow your business, you can't rely on social media or email marketing alone. The secret sauce is to have both. Host Michelle Thames shares how having a weekly newsletter can help keep you and your business relevant to your community.

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Here's why you should use live streaming to grow your business. Host Michelle Thames shares the benefits of incorporating video content in your social media strategy, and how to make the most of live streaming for your business. 

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If you want to optimize your energy, mental clarity, and vitality so you can show up in life and business to maximize your positive impact, this episode is for you. Host Michelle Thames is joined by Amanda Hinman to speak about holistic health and how your internal health impacts your mental health and clarity. Amanda shares how you can improve your health to better show up in your business.

Amanda specializes in helping successful women between the ages of 40-60 struggling with hormone imbalance and exhaustion to heal naturally and gain 3 hours of energy every day to maximize their impact on their careers and family.

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I am so excited to be hosting the 1st inaugural CEO Summit! 

This year's summit features over 30 inspiring speakers who will share their insights and strategies on how to monetize your passion and grow your business in the creator economy. From successful creators to industry leaders and marketing gurus, you'll have the opportunity to learn from the best in the business and connect with like-minded individuals who share your goals.

Whether you're an influencer, coach, blogger, artist, influencer, musician, or any other type of creative, this event is tailor-made for you. You'll gain valuable knowledge on everything from building your brand to creating content that engages and sells. Plus, you'll learn how to leverage social media, collaborate with others, and find innovative ways to monetize your skills and expertise.

So, what are you waiting for? Click HERE to register for the CEO summit today and take the first step in transforming your passion into a profitable business. 

We'll see you there!

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There are many ways you can make money online as a creator. Host Michelle Thames shares different ways creators with varying skills can make money in the creator economy. These tried and true methods can help you make a living as a creator and even help you start your own online business. 

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Here's how you can establish yourself as an influencer. Host Michelle Thames is joined by Sydney Socias who shares actionable tips for aspiring influencers across various industries. Sydney shares her advice on building credibility as an influencer and how blogging can elevate your business and online presence.

Sydney started her blog in 2014, after earning a degree in business and spending over a decade in marketing. On her blog, you can expect to find Sydney’s personal and realistic approach to life — the outfits she’s wearing on repeat, products she’s obsessed with, shopping guides to the best sales all year, zero-fuss recipes, and home decor solutions. Sydney aims to provide her readers with real-life, relatable experiences, sharing her take on how to pull in more of the ‘good stuff’ without going overboard or over budget.

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An easy way to grow your business is through podcasting. In this episode, host Michelle Thames shares why podcasting is good for business growth and what you need to get started with your own podcast. Tune in to get some actionable tips for your own podcast. 

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Ultimate Podcast Playbook

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Debating if you should have a podcast or email list for your business? Host Michelle Thames and J. Immanuel chat about why you should have both. They discuss the benefits of having a podcast and how email marketing can go hand in hand with it to help you grow your business. J also shares tips and resources that have helped him over his 11+ years as a business owner.

J. Immanuel is the host of WHY We Succeed, the business podcast for content creators who want to make their first $1k+ per month. He also is the founder of Growth Factor, a marketing agency that helps coaches who are struggling to make money with their email list convert their subscribers into paying customers.

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