The Social Launch: Recent Episodes
Leslie McDermid: Social Media Strategist, Online Marketing, Blogger
Are you frustrated with social media marketing? Or maybe you don't understand how to use some of the social media platforms? Social media takes work but implementing quick tips daily can help launch your social media into success. Leslie McDermid with The Social Launch brings social media tips, tools and strategies to implement into your marketing strategy and improve your online presence. Leslie discusses Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, as well as visual marketing tips, advertising options and more.
This week, I discuss how to use social media to put yourself out there on social media and put a face to your business.
Topics discussed:
- Writing thoughtful captions and sharing stories.
- Using video and the stories feature.
- Leaving thoughtful comments.
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This week, I discuss claiming your Google My Business listing, and paying for Google.
Topics discussed:
- How to claim your Google My Business listing
- A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing.
- You don't have to pay for Google!
Links mentioned in this episode:
- www.thesociallaunch.com
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This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc.
Links discussed:
- 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/
- Promo Republic http://bit.ly/trypromorepublic
- Quora https://www.quora.com
- Answer the Public https://answerthepublic.com
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When you’re getting started on Instagram, or you’ve been using it for awhile but you’re a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV.
Topics discussed:
- Instagram Posts
- Instagram Stories and Highlights
- Instagram Reels
- IGTV
Links mentioned in this episode:
- https://thesociallaunch.thinkific.com/courses/social-media-for-business use code april50 for 50% off Social Media Optimizer course!
- https://www.socialmediamarketingtipscanada.com/instagram-posts-stories-reels-and-igtv/
- https://business.instagram.com/blog/announcing-instagram-reels/
- https://jasminestar.lpages.co/instagram-reels-checklist/
- If you want more information about using social media for your business, check out the Social Media Optimizer course which walks you through the main platforms including Instagram, and includes helpful videos, tutorials and PDF downloads https://thesociallaunch.thinkific.com/courses/social-media-for-business. I’m in the process of updating this course with new updates and content, so because of that I’m offering a half off code until the end of April 2021, so if you’re reading/ listening in April 2021, go the the link, use code april50 and instead of paying $97, you’ll save almost $50, plus that gets you lifetime access, so everyone I create new course content you will have access.
This podcast is powered by ZenCast.fm
This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that.
Links mentioned in this episode:
- Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/
- Video tutorial https://youtu.be/9Fx39y0aHPU
- How to Choose the Best Social Media Management Tool for Your Business https://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/
- My favourite content idea platform http://bit.ly/trypromorepublic
This podcast is powered by ZenCast.fm
This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media.
People and Links mentioned in this episode:
- Jess Dukes https://instagram.com/mrsdukesfitspo
- Freebirds Mentorship for freelancers http://bit.ly/FreedomMentorship
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This week, I discuss the biggest reason your business needs to have a website, even if you are doing awesome on social media.
Topics discussed:
- Owning your own platform
- Opportunity on marketing material
- Being seen on Google
Links mentioned in this episode:
- https://www.instagram.com/thesociallaunch/
- http://wix.com
This podcast is powered by ZenCast.fm
With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays.
Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/
Use these discount codes on Promo Republic to save up to $50.
Standard (Best for small businesses). Original price $49/month $10 discount coupon - prstandard10
Solo (Best for personal use). Original price - $108/ year $20 discount coupon - prsolo20
Standard (Best for small businesses). Original price - $468/year $50 discount coupon - prannualstandard50
Try Promo Republic for free here http://bit.ly/trypromorepublic
Today we are talking all about IGTV and before you say oh well I don’t need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you’re creating videos, you might a well be getting as much use of them as possible and that means using IGTV
Quick IGTV FAQ’s
- Videos must be between 15 seconds and 10 minutes long.
- Videos must be in MP4 file format.
- For more techy explanations visit https://help.instagram.com/381435875695118
How to upload videos to IGTV
-
Create an IGTV channel From the Instagram app or IGTV app:
- Tap the IGTV symbol (TV with line inside)
- in the top right of Feed, or open the IGTV app.
- Tap the circle wheel icon
- Make sure you have the proper sized video- I use Kapwing.com to resize to IGTV so wording fits. (Check out episode 111 for more details on Kapwing and resizing your videos https://the-social-launch.zencast.website/episodes/111) You could also record a vertical video.
- From IGTV, click on the plus symbol to add a video (aim for 1 minute)
- Complete title and description
- important add a preview to your feed! This is so important because your video will show up on your Instagram profile, and if someone finds interesting, they can click to watch the full video. So basically you’re getting your content on 2 platforms at once. Another note** you can also add to Facebook at the same time!
Another awesome feature of IGTV is that for smaller accounts who want the swipe up feature and don’t have, you can link your Instagram stories to your IGTV videos! Another thing you can do with your IGTV videos, is send to people directly. So when you click into one of your videos, see the little paper airplane type icon, click that and direct message it.
This is SUCH a great way of getting more views, even if its only a handful at first, why not get more views on a video you already created?
In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV.
Links mentioned:
Follow Your Bliss Podcast: https://www.blissfinity.me/podcast Kapwing: https://www.kapwing.com
Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
In this episode, I share my thoughts on adjusting your social media strategy to save time from spending your time on things that aren't working.
How to get organized on social media for 2019 5 Steps to a Social Media Strategy http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/
Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework
How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3
Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media
Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year)
Social Media Tools I mention: * Crello https://crello.com * Pexels Video https://videos.pexels.com/search/new%20years * Biteable https://biteable.com/templates/
How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework
How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3
Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media
Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
In this episode, I discuss how you can start getting organized on social media for the new year!
We discuss how you can:
- Start with your goals for each of your social media platforms
- 2019 overview calendar
- monthly calendar with categories
- tools to get you organized (Hootsuite, Buffer, Hiplay, Canva, Crello and Promo Republic)
How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework
How to Create a Social Media Strategy https://media.zencast.fm/the-social-launch/101.mp3
Guide to Setting Goals on Social Media http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media
Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
In this episode, I share some ways to promote your business during the holidays that your customers will actually like, versus pushing ads in their face the whole time.
Here are some of the ideas we discuss:
- creating a contest giveaway and marketing to people after to send an offer
- sharing helpful tips and offer a suggestion to a pain point
- collaborating with other businesses to help get more shares of your content
If you are liking this podcast, remember to subscribe (that can be your gift to me ;)) it lets me know you are enjoying this content and I know to create more of it!
Thanks for listening!
Are you afraid of sharing too much of your content for free? Think your content is too valuable and you should be selling all your information? Here are a few reasons why giving away content for free could grow your business and bring you new clients, plus, how to share content for free and still have content available to sell.
Links mentioned Social Media Optimizer course http://www.socialmediasuccesscourse.com/courses/social-media-for-business
Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Do you need more positivity in your life?
In this episode I share a few stories of how people are using social media to inspire positivity.
Links mentioned Killian's Courage https://www.facebook.com/courageforkillian Go Fund Me Campaign for Killian Mather McKessock Waddell https://www.gofundme.com/killian-mather-mckessock-waddell
Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Are you trying to create an effective social media marketing campaign but don't know where to allot your ad spend? I get asked often which is better, Facebook ads, or Google Ads.
In this episode, I discuss how to determine which advertising option is best for your business, how to find data that shows you which option is best, and a few things to do once you run a Facebook or Google Ad.
Links mentioned Facebook Blueprint https://www.facebook.com/blueprint Google Adwords https://adwords.google.ca/ Google Analytics https://analytics.google.com
Thanks for listening! Let's connect! leslie@thesociallaunch.com Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Has it been months since you posted to social media?
Are there certain social media platforms that you've neglected and want to get back into?
In this episode I share 3 quick and easy strategies for getting back into those social media platforms.
Links mentioned: Buffer www.buffer.com Hiplay App www.hiplayapp.com
Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw?view_as=subscriber
If you're like me, you are hesitant to spend money when you don't need to, but there are somethings you need to invest in, in order to grow yourself and your business.
In this episode I discuss:
- Books and audio books: Sign up to Audible for free and get 2 free audiobooks https://amzn.to/2Ms2p7G
Read my blog about some of my favourite business books http://www.socialmediamarketingtipscanada.com/one-book-a-month-my-review-of-12-business-books/
- Conferences. If you want to learn more about social media, attending Social Media Marketing World 2019 is where I'll be! If you use my Affiliate Link, you can get up to 50% off your ticket http://bit.ly/smmw19register
- Coaching. This one can be the most costly, but if you chose wisely, it can help uplevel your business. (Plus, you can write this off in your business, which is a plus!)
Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I talk about creating your own social media strategy for your business.
Links Mentioned Social media framework (free course) http://thesociallaunch.thinkific.com/courses/social-media-framework Episode 37- 5 Steps to a Social Media Strategy https://media.zencast.fm/the-social-launch/37.mp3 Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code podcast100
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I share my journey and story of starting an online business and being a social media manager.
Are you a 'job hopper' and can't seem to find the right job? That was me too.
Plus, thanks for being here with me for 100 episodes, I appreciate you. As a thank you, grab The Social Media Optimizer for 50% off, which is less than $50! Use coupon code podcast100 to get that deal.
Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code podcast100
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I share some tips for getting your Instagram Stories viewed by more people.
I tyically don't get thousands of people viewing my story (I only have 1,000 followers) but by adding the location tag, hashtags, etc. my reach definitely reaches hundreds of people versus a few (not that only reaching a couple people doesn't matter, because it matters! Every person matters).
Do you want a more visual tutorial of these tips? Let me know on social or email leslie@thesociallaunch.com
Social Media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
New Instagram Updates!
Here are some of the latest Instagram updates and how you can use in your business.
- IGTV
- New message inbox feature
- Face filters
- Buyable posts and stories
- DM video option
What do you think of all the new Instagram updates? Let me know on social or email leslie@thesociallaunch.com
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Are your posts not reaching as many people as you'd like? In this episode I talk about 4 ways to increase your reach on Facebook and get your posts seen by more people.
Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I speak with Priyanka, founder and owner of AYVA Jewelry. She shares her story of how she started her business, the passion and purpose behind the business and how she uses social media to promote her products.
Check out AYVA Jewelry here: www.ayvajewelry.com www.instagram.com/ayvajewelry www.facebook.com/ayvajewelry
Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I share 3 main reasons why writing a blog can help grow your business and complement your social media.
We talk about:
- Blogging gives you content to share on social media
- how you control the content and align it to your community
- increased website traffic
Links mentioned: How to Start a Blog for Business http://www.socialmediamarketingtipscanada.com/how-to-start-a-blog-for-business/
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Can social media help increase retail sales?
Can businesses use social media to help get more in-store traffic and sales?
Social media is not just effective for increasing sales for an online store, but offline too. In fact, 74% of shoppers make buying decisions based on social media. That’s a huge amount of people using social media to help guide their purchases.
So how can businesses take advantage of social media to increase the foot traffic to their location, and ultimately increase their sales? Here are a few ideas.
Blog mentioned: http://www.socialmediamarketingtipscanada.com/using-social-media-to-increase-retail-sales/
http://www.socialmediamarketingtipscanada.com/how-to-choose-the-best-social-media-platform-for-your-business/
Thanks for Listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Do you need some new tools to create engaging social media graphics?
One way to grab attention while people are scrolling through their social media accounts is by creating striking and engaging social media graphics.
In this episode I share a few of my favourite tools, plus mention this blog post with 4 more resources
Create Engaging Social Media Graphics with These 8 Tools and Resources http://www.socialmediamarketingtipscanada.com/create-engaging-social-media-graphics/
Tools mentioned: Wavve.co http://wavve.co/ PicMonkey www.picmonkey.com Promo Republic http://get.promorepublic.com/the-social-launch/ Pablo https://pablo.buffer.com/ Canva www.canva.com
Easy Photo Editing Video Tutorial https://youtu.be/GpR6IhyGv2I
Get more resources here http://www.socialmediamarketingtipscanada.com/create-engaging-social-media-graphics/
Mike Commito is a hockey historian, has been featured on Sportsnet and VICE Sports and has a book coming out in September, Hockey 365.
Mike is sharing tips about using Twitter, how conversations can lead to opportunities (like him being featured in a documentary) and how businesses can take advantage of Twitter for their business.
Mike Commito on Twitter https://twitter.com/mikecommito
Hockey 365 https://www.amazon.ca/Hockey-365-Daily-Stories-Ice-ebook/dp/B077MTRBJX
Want to optimize your Twitter profile? Download this handy checklist http://www.socialmediamarketingtipscanada.com/twitter-optimization-checklist/
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Free Social Media Courses to Improve Your Online Marketing Skills
Are you looking to increase your knowledge of social media? Here is a list of free social media courses available online to improve your social media marketing skills.
- Hootsuite Social Marketing Course https://education.hootsuite.com/courses/social-marketing-education
- Hubspot Inbound Course https://academy.hubspot.com/courses/inbound
- Facebook Blueprint Course https://www.facebook.com/blueprint
- GCF Social Media Course https://www.gcflearnfree.org/topics/socialmedia/
- Social Media Framework Course to get organized on social media http://www.socialmediasuccesscourse.com/courses/social-media-framework
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Are you unsure about why you would schedule your social media posts?
Scheduling your social media posts helps you save time, save wasted 'scrolling' time, gives you more time to engage, and allows you to take advantage of upcoming holidays.
Social media schedulers mentioned: Hootsuite: https://hootsuite.com/ Buffer: https://buffer.com/ Hiplay: https://hiplayapp.com/ Tailwind: https://www.tailwindapp.com/i/socialmediatips (you and I get a free month when you use my link!) Plann: https://www.plannthat.com/
Blog: Should you schedule your social media posts http://www.socialmediamarketingtipscanada.com/schedule-social-media-posts/ Blog: How to choose the best social media scheduler http://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I am joined by Noam Gordon "Dear Mishu Dad". He gives input on what an influencer is, how to identify the best one for your campaign, how to hire and what is included in the contract.
Check out Episode 80 for tips for How to Find an Influencer
Dear Mishu Dad http://dearmishudad.com
Where to find a free Influencer Contract (my gift to the community): http://dearmishudad.com/influencer-agreement/
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
I get asked quite often to check out infographics and products, and then if I like them, write a blog post about them with a link to their website.
This is a great way of getting more exposure for your brand, and improves your SEO if you get a link from a website that has high authority.
However, when you are the person reaching out to pitch your product or service, there are some things to avoid doing, or your email will likely end up deleted.
In this episode I share some of my experiences with being pitched to, and share some things to avoid in order to successful pitch your product and get a blog post written with your link included.
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Back in September, I decided to focus more on Pinterest in order to increase my website traffic. While I ddin't see overnight results, I do now see substantially more website traffic from Pinterest.
In episode 59 https://media.zencast.fm/the-social-launch/59.mp3 I gave my Pinterest beginner tips.
I now see substantially more website traffic because of Pinterest. In this episode I break down whats working.
Links mentioned: Pinterest blog post: http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Social Warfare: https://warfareplugins.com/?ref=1354 Tailwind: https://www.tailwindapp.com/i/socialmediatips Pingroupie to find Pinterest groups: www.pingroupie.com
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Sometimes you just feel stuck for what to post on social media.
In this episode, I share 5 ideas for what to post onto social media and some ideas for how to incorporate videos, graphics and other post ideas into your social media accounts.
For more ideas Read 50 Creative Social Media Post Ideas http://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Thanks for Listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Do you love Instagram Stories as much as me?
But... if Stories only last a day, how do you extend the life of your stories? With the Highlights feature! Instagram Story highlights is a great way to let your best stories live on your Instagram profile.
In this quick episode I share some insights into getting recognized offline because of Instagram Stories, how Instagram Stories can add a human face to your business and brand, and how to design stylized branded icons on your highlights.
Links mentioned:
Canva www.canva.com
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Recently I experienced some fake Facebook reviews and wanted to share some details for how to deal with those fake reviews, and also what to do when you receive a real customer complaint online.
Links mentioned:
Verifying your business Facebook Page http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/
Facebook Support http://facebook.com/support
CBC Article http://www.cbc.ca/news/canada/manitoba/manitoba-hells-angels-business-reviews-1.4608271
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
I received an excellent question from Sheila in the Social Media Optimizer Course:
"Is there any value in verifying our Facebook page?"
Thank you, Sheila, this is a fantastic question.
Although it's not a necessary step on your Facebook page, it does have some benefits.
If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page. For a business page, the pro's to getting your page verified is:
- your page will rank higher in the search results (Facebook tells you this when you go to verify your page)
- it adds a level of legitimacy and lets people know that the page is recognized as the official brand page.
- if a duplicate page is created, users will know your page is the official page.
Links mentioned: How to Verify your Facebook Page Blog Post and Video Tutorial http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/
Facebook Support https://www.facebook.com/help/
Email me with questions or episode requests leslie@thesociallaunch.com Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Why have a blog? It gives you content to share on social media but it also gives you the opportunity to share your knowledge and opinion with your audience. It's great to share other peoples content but sharing your own content is powerful and a way of gaining more website traffic.
But what if you don't like writing? There are ways to write a blog post without actually writing. Here are a few tips.
Links mentioned:
Fiverr for transcribing www.fiverr.com Rev for transcribing https://www.rev.com/ Upwork to hire writing freelancers www.upwork.com
Email me with questions or episode requests leslie@thesociallaunch.com
Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Here are a few quick tips for using social media to build hype about a new business or product launch.
My husband is opening a new retail butchery location on Manitoulin Island and I talk about 2 things that worked well so far to build up anticipation and hype. I'm excited to talk more about retail marketing and how to use social media to market a retail space.
Links mentioned:
Chris on Instagram https://www.instagram.com/chrismcmanamy/
Manitoulin Meat Boss https://www.facebook.com/manitoulinmeatboss
Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers.
Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing strategy.
Social Media Links mentioned: FameBit by YouTube: https://famebit.com/ Unboxed: https://www.unboxed.social/ Phlanx: https://phlanx.com/
Tool to find social media influencers- Buzzsumo: https://app.buzzsumo.com/ Blog post: How to Find Social Media Influencers: http://www.socialmediamarketingtipscanada.com/?p=2255&preview=
A social media influencer is someone obviously with influence, but who has a large community surrounding them. So often an influencer will have one main social media platform that is their 'base' and then several other platforms that still have a large following.
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Have you ever took a look at your online reputation?
Whether you’re a student job searching or you are searching for a new career option, your online reputation matters. Here are some tips on how to clean up your social media when you’re job searching.
Links Mentioned: How to Clean Your Social Media When You're Job Searching Blog Post: http://www.socialmediamarketingtipscanada.com/clean-your-social-media-when-youre-job-searching/ Rep N' Up: https://www.repnup.com/ Social Media Optimizer Course: http://www.socialmediasuccesscourse.com/courses/social-media-for-business
Thanks for listening! Let's Connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
When a social media platform isn't working for you, do you stop using it?
I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage.
I did a couple things:
- joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups)
- redesigned my old blog posts to include a custom Pinterest graphic
- started using Tailwind to schedule
- started pinning more of other peoples Pins.
- keep learning from Pinterest-ninjas like Peg Fitzpatrick and Melyssa Griffin
And then I checked my analytics soon after AND! Nothing. Well, barely anything. But I wasn't patient enough and expected results too quickly.
Well I was checking my analytics the other day (not to check Pinterest, but for something else) and was pleasantly surprised when Pinterest was actually showing me some traffic.
So my advice to you is, if you have been putting in a lot of work into a platform and it just isn't doing anything for you, you might want to quit. BUT, if you aren't getting any results from a platform, look at what you're doing. Is your platform completely optimized? Are you putting in enough effort to get results?
Make the most of your social media platforms and make sure they are optimized to get the most out of them!
Links mentioned: Social Media Optimizer course: http://thesociallaunch.thinkific.com/courses/social-media-for-business
Episode 59 https://media.zencast.fm/the-social-launch/59.mp3
More Pinterest beginner tips http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/
Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Today I discuss 4 ways to optimize your Instagram profile including:
- Instagram highlights
- Instagram stories
- Using hashtags
- Adjusting your bio
Links mentioned: How to optimize your instagram profile blog post http://www.socialmediamarketingtipscanada.com/4-ways-optimize-instagram-profile/
Social media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business
How to Find Hashtags to use on Instagram https://itunes.apple.com/ca/podcast/how-to-find-hashtags-to-use-on-instagram/id1092816087?i=1000391292580&mt=2
Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business.
Links mentioned: Check out Sue on Instagram @theinstagramexpert https://www.instagram.com/theinstagramexpert/
Sue's free Instagram Strategy Guide https://suebzimmerman.com/get-started/
Sue writes a regular blog all about Instagram and using social media https://suebzimmerman.com/blog/
Make sure to check out Sue and say hello!
In this episode, I also share ways to engage with people on social media:
- groups
- responding via video or audio
- commenting on live videos
- using community hashtags and engaging with the community members
Thanks for listening! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Today we talk all about Twitter success for business. In this episode, Madalyn Sklar shares her secret sauce of Twitter success in her 60 Seconds to Social Media Success clip.
Links mentioned: Check out Madalyn on Twitter and say you heard her here https://twitter.com/MadalynSklar @MadalynSklar Madalyn's website http://www.madalynsklar.com/ Scheduling on Twitter with Buffer https://buffer.com/app and Hiplay https://app.hiplayapp.com Twitter chat information http://twubs.com/twitter-chats Using Quuu Promote to use as an opportunity to engage with people https://www.quuupromote.co/ Madalyn shares her tips for Twitter including:
- Be consistent
- tweet at least 5 times a day
- respond, check notifications
- use Twitter lists
- interact in Twitter Chats to connect
- engage with others
Make sure to check out Madalyn and say hello!
With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends.
Great, except for the pages who rely on Facebook... but it's not as bad as it sounds.
Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show. Peg Fitzpatrick https://pegfitzpatrick.com/
Mark Zuckerberg's update https://www.facebook.com/zuck/posts/10104413015393571
What can brands, businesses and media outlets do about this? Create high-quality content that creates meaningful conversations, think about their marketing strategy as a whole, not just building your business on one platform, and think of creative ways to bring people to your Facebook Page.
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
I'm excited to have Michael Folling on the podcast to discuss his new e-book 101 E-commerce tips and talk all about optimizing your website and building your audience.
You can get the e-book here https://101ecommercetips.com/ and use offer code "SOCIALLAUNCH" to get 30% off.
Links mentioned:
Hula Soap www.hulasoap.com Pingdom Page Speed Test https://tools.pingdom.com/ Google Page Speed https://developers.google.com/speed Record your website visitors www.inspectlet.com Website analyzer https://www.hotjar.com/ 101 e-commerce tips e-book https://101ecommercetips.com/ Michael on Twitter https://twitter.com/michaelfolling Michael's website https://michaelfolling.com/
Let's Connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| Free Social media course http://thesociallaunch.thinkific.com/courses/social-media-framework
At the start of 2017 I decided to choose a word for the year, kind of as a theme. It sounds silly, but it truly transformed me.
Now I need help choosing my 2018 word! Listen to the episode to find out the word I'm considering and if you can help me choose a better one.
Thank you to everyone who listened in 2017, I appreciate it!
Stay tuned for cool things happening here in 2018!
Thanks for listening. Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Facebook is starting to deprioritize certain 'click-bait- posts on Facebook. In this episode I discuss these posts and what you can do to avoid your page being affected.
Links mentioned https://www.facebook.com/help/publisher/newsfeedguidelines
https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/
Thank you for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/|
Here are a few ways you can tell your audience you won’t be online, and some tips for maximizing your time on social media so that you appear active but really aren’t spending your whole time online.
Tell your audience * Take an appropriate photo of you relaxing, a photo with your family, or maybe share an image of a tropical destination that you are going to over the holidays. * Write a story about why you are taking a ‘digital detox’ of your own. * Tell your audience how to contact you or when they can reach you again. * If you need to have an outlet for people to contact you, identify that method here, whether it’s sending an email or direct them to your contact page on your website. * By writing out detailed instruction and information about when you are returning, your audience will know exactly when they can contact you again.
Manage Your Facebook Messages One way to effectively manage your social media on Facebook is to adjust your message settings.
Another great feature to use within Facebook Messenger is to Show a Messenger Greeting
Get the full details and steps here http://www.socialmediamarketingtipscanada.com/handle-social-media-holidays/
Plan Ahead and Schedule If you want your social media accounts to remain active during the holidays (because people will be checking social media during the holidays), planning ahead and scheduling will help so you can at least be worry-free that you don’t need to think of a post.
Links I mention: Promo Republic http://get.promorepublic.com/the-social-launch/
Free Social Media Planning Course: http://www.socialmediasuccesscourse.com/courses/social-media-framework
Thanks for listening!
Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Do you have a social media plan for 2018 (or at all?)
In this episode I discuss the 4 main pillars of crafting a social media plan for your business:** * Why you’re using social media and your goal * Who you’re speaking to * Where you’re posting and what platform you’re using * What content you’re posting
Links I mention: Setting Goals for Social Media: http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media
Facebook Audience Insights: https://www.facebook.com/ads/audience-insights/
Social Media Plan and Demographics: http://www.socialmediamarketingtipscanada.com/how-to-create-a-social-media-plan/
Free Social Media Planning Course: http://www.socialmediasuccesscourse.com/courses/social-media-framework
Thanks for listening!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Jodi Pavey with JPavey Designs joins me to talk about using Instagram and Instagram Stories. Jodi owns her own knitting and crocheting business, has an Etsy shop and is getting noticed online by using Instagram.
In this episode we talk about:
- how businesses can use Instagram Stories to connect with their potential customers
- How to get noticed online by using Instagram
- The one thing to do to get started
- Jodi's top tips for Instagram and business
Links mentioned: Jodi's blog and subscribe to newsletter http://jpaveydesigns.blogspot.ca/ Jodi's Facebook Page https://www.facebook.com/JPaveyDesigns Jodi's Instagram http://instagram.com/jpaveydesigns
People mentioned: Sue B Zimmerman https://www.instagram.com/theinstagramexpert/ Sunny Lenarduzzi https://www.instagram.com/sunnylenarduzzi/ Fashion and Frill https://www.instagram.com/fashionandfrill/
Thanks for listening!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
Do you currently have a customer avatar?
Do you need more insight into potential customers?
In this episode I talk about Facebook Audience Insights and Google Keyword Planner Tool to show you how to get more consumer insight.
Facebook Audience Insights https://www.facebook.com/ads/audience-insights/ Google Keyword Planner Tool https://adwords.google.com/ko/KeywordPlanner/
These tools can help give you information about specific pages your customers like, how you can target these people with ads, and how many monthly searches are done for a specific keyword or phrase.
YouTube tutorial video here https://youtu.be/bIsEy0a9uek
Thanks for listening!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I talk to Erika Vieira about YouTube, how to get started on YouTube, and using social media to amplify your message.
Erika has her own podcast where she interviews influencers about video, YouTube, social media and beauty.
Mastermind Waitlist:https://goo.gl/forms/jaPUrajaFD1VHkLi2 Niche Discover Guide: my.beautyandthevlog.com/nichediscovery Website www.Beautyandthevlog.com Erika on Instagram https://www.instagram.com/beautyandthevlog/
Thanks for listening!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In this episode I give you 4 ways (plus a bonus tip at the end!) to get more likes on your Facebook Page.
If you're just starting a new Facebook page for business, or you've had your page for awhile and need a boost to get more people liking your page, here are some helpful tips that are easy to do and won't take a lot of time.
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
In this episode we discuss how to incorporate Halloween into your social media posts for your business. Some of these are super easy ideas so you can do them quick!
Halloween Blog Post- 13 Easy Halloween Social Media Marketing Ideas http://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/
Support the Teal Pumpkin Project http://foodallergycanada.ca/teal-pumpkin-project/ Promo Republic for Halloween post ideas and graphics http://get.promorepublic.com/the-social-launch/ Create a GIF https://giphy.com
Photo contest software https://woobox.com/ or http://gleam.io/
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/ | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/
In today's episode we cover 5 ways to optimize your Facebook page. These are 5 ways to get more from your Facebook page and are quite easy to implement.
The first item is to optimize your Facebook cover image and I suggest adding a video. The recommended size of the video is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds.
Social media course: http://www.socialmediasuccesscourse.com/courses/social-media-for-business
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw
Have you ever used Instagram Stories? Instagram Stories can help get more views, engagement and followers on Instagram and can also get more exposure for your business.
In this episode I share:
- 3 ways to share more than just videos of yourself on Instagram Stories
- 2 ways to get more views of your Instagram Stories
- 3 awesome Instagram accounts to follow to learn more about creating amazing Insta Stories. @theInstagramexpert @StudioDIY @theHomeEdit
How to Use Instagram for Business http://www.socialmediamarketingtipscanada.com/use-instagram-business/
Tag me on Instagram @thesociallaunch so I can connect with your account!
Thanks for listening! Let's connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
To celebrate International Podcast Day, we have a special episode about why I started a podcast, and how exactly to get started.
I talk about how I got started, the tech I use (minimal), what you need to get started, and some amazing podcasts I listen to and love.
Links mentioned:
Podcast hosting https://zencast.fm/
Audio recording and editing: https://filmora.wondershare.com/shop/buy/buy-video-editor.html?f=pro
[Blue Yeti Microphone ]Blue Microphones Snowball iCE Condenser Microphone, Cardioid
Podcasts mentioned: Marketing School with Neil Patel Online Marketing Made Easy Podcast with Amy Porterfield Chalene Johnson Pat Flynn- The Smart Passive Income and Ask Pat Inbox Besties with Kate Doster Dragonfly Radio with Joy Wirta Flying for Flavour with Stephanie Piche
InternationalPodcastDay #IPD
Are you struggling for creative social media post ideas?
Do I have a tool for you.
Promo Republic is an amazing tool that helps you create amazing social media posts based on holidays, trends, events and more, with 6000 post ideas & templates. Try it free here >> http://get.promorepublic.com/the-social-launch/
How do you create social media graphics that increase engagement and get more traffic to your website?
I talk about 4 categories:
- Special holidays
- Questions, polls and 'what do you prefer' type posts
-
- Mini-infographics (one of my favourite!)
- Quick tips/ takeaways
Plus, I share tonnes of ideas and examples to get your creative juices flowing!
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Are you trying to use Pinterest for business?
Do you need some tips and strategies to get started?
If you’ve ever been on Pinterest, you know that it is an amazing resource for finding delicious recipes, cool landscaping ideas and fun activities to keep your kids occupied. But you can also use Pinterest for business.
I follow some amazing bloggers like Melyssa Griffin and Peg Fitzpatrick who use Pinterest to grow their community and gain much more awareness of their blog posts. These are huge account and they have thousands of followers, so while I didn’t expect overnight Pinterest traffic, I do see the potential in using Pinterest to grow my website traffic to my blog posts.
When I checked my analytics, I noticed that I was getting little to no traffic from Pinterest. Here are some of the ways I helped optimize my Pinterest account and increase my website traffic from Pinterest.
Links mentioned: Pinterest blog post: http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/ Social Warfare: https://warfareplugins.com/?ref=1354 Tailwind: https://www.tailwindapp.com/i/socialmediatips Pingroupie to find Pinterest groups: www.pingroupie.com
Hidden text mentioned in the episode:
If you want to use that hidden text, simply copy and paste this text into the text (not visual) bottom of your blog post and change the IMAGEURL.jpg to your image url:
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
3 Tools to Automate Your Twitter Account
Are you struggling to use Twitter because you can’t imagine posting all day long?
Are you running out of good content to share?
Using Twitter can seem like a daunting task because of the fast-paced feed and posting more than once a day. Lucky for you, you don’t need to sit around posting all day (although logging in once or several times a day will make it easier to engage and interact with people).
Here are 3 tools to help you automate your Twitter account so you will have more time to spend on your business.
Hiplay https://app.hiplayapp.com/ Buffer https://buffer.com/ Quuu https://www.quuu.co/
Twitter Optimization Checklist socialmediamarketingtipscanada.com/twitter-optimization-checklist
Thanks for listening. Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Are you using Instagram for your business? This week, I talk about finding relevant hashtags to use on Instagram for your business.
Topics discussed:
- How to find relevant hashtags to use on Instagram
- Where to find hashtags that are relevant for your business
- 2 tools to use to help find related hashtags
Links mentioned in this episode:
Hashme app for finding 30 related hashtags Hashtagify.me for finding related hashtags and influencers. Episode 51- The Power of Using Hashtags on Social Media https://media.zencast.fm/the-social-launch/51.mp3
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/|
This week, I talk to Stacee Lynn about eating a plant-based diet, sneaky ways to eat healthier and how to plan for a healthier life.
Topics discussed:
- Eating a plant-based diet
- Some of the best foods to eat and where to buy them
- How a busy entrepreneur can plan to eat healthier
Links mentioned in this episode:
FREE Guide 18-page Foods for Thriving http://staceelynn.com/eat-your-way-to-wellness-guide
Stacee's Blog- - most include a short video.
Facebook Group - Want to get daily tips on how to eat more plant-strong, and hang out with other healthy hustlers?
Instagram - If you’re in love with Instagram the way I am, be sure to connect with Stacee over there
Facebook Page - Additional helpful content - well worth following.
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/|
Have you ever thought to yourself "I'm not using social media anymore, it doesn't work for my business"?
Social media does take some time to get traction, but if it's not working for you, there are a couple things to take a look at and do to improve your efforts.
Ultimate Guide to Social Media for Business http://www.socialmediamarketingtipscanada.com/ultimate-guide-social-media-business/
Social media post ideas http://www.socialmediamarketingtipscanada.com/epic-endless-supply-social-media-post-ideas/
Thanks for listening! Let's connect
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Who Should Use Twitter? Should Your Business use it?
I recently sat down at a training session and Twitter was the most asked about social media platform (very surprising to me).
I created a Twitter tutorial here if you want to see how to actually use Twitter https://youtu.be/ER_aOCw3eYM
Free Twitter Optimization Checklist socialmediamarketingtipscanada.com/twitter-optimization-checklist
Quuu Promote to distribute your blog posts to more people http://quuupromote.co/
Questions about using Twitter for your business? Send me a Tweet! https://twitter.com/lesliemcdermid
Facebook recently made an update which affects the way your links show up that you share to your page.
In this episode I talk about why Facebook made this change, what you can do and how to make sure your own website is safe and setup how you want it to be.
Links I mention: You can find the Social Warfare plugin for WordPress here.
The Facebook blog I reference https://developers.facebook.com/blog/post/2017/06/27/API-Change-Log-Modifying-Link-Previews/
Thanks for listening! Let’s connect!
Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/| The Social Launch Podcast http://www.socialmediamarketingtipscanada.com/podcast/
Are you using hashtags on social media? Or are you totally confused about what they are and why you use them? In this episode, I review what a hashtag is, why to use them and some tips and tricks for how to use hashtags properly.
A hashtag (#) is simply a way to tag a social media post with a word or short phrase. Hashtags are searchable so you can use them for specific locations, subjects, or events.
Although you can use hashtags on any social media site, they work better and make more sense on Twitter and Instagram in particular. I have seen (and tried) using hashtags on Facebook, but they just haven’t seemed to take off the same as on Twitter and Instagram.
I wouldn’t use a hashtag on Pinterest, and definitely not on LinkedIn.
Hashtags that get a lot of mentions and are popular get featured in the trending topics area of Twitter. If any of these trending topics make sense for you to use, you can use them in a post and your content could get seen by more people.
Using 1-2 hashtags per Tweet is acceptable, and make sure it is relevant to your topic. A hashtag can be used anywhere within your Tweet, it doesn’t have to be at the end.
Make sure when you use a new hashtag to research it so that you don’t use it in an offensive way.
You can use up to 30 hashtags per Instagram post (this is common and not weird). Use hashtags that actually relate to that post, so that anyone who finds you via the explore option would be more likely to interact with your content.
Hashtags make your content searchable, and using the trending area on Twitter and Search area on Instagram, gives you a chance to build up your account, which helps when you are getting started on social media. When you are looking to collaborate on a project, searching by relevant hashtags can help you find like-minded accounts.
Episode 43: What is the Instagram Shadowban? https://itunes.apple.com/ca/podcast/what-is-the-instagram-shadowban/id1092816087?i=1000385239979&mt=2
read more >> http://www.socialmediamarketingtipscanada.com/power-using-hashtags/
Today I talk about how to use social media when you're a private person, and 4 tips for keeping your personal privacy while still using social media to grow your business.
Here are some of the topics covered:
- using seperate profiles for personal and business
- changing privacy settings
- messaging versus posting
- knowing it's ok not to post everything
Questions? Comments? Ideas for a new podcast? Email me leslie@thesociallaunch.com or connect with me online www.facebook.com/thesociallaunch
The Benefits of Video Marketing
The online world has created an ideal platform for video marketing. It serves as an opportunity to reach customers 24/7 and give a more personal touch than simple text and pictures.
Marketing for businesses has dramatically changed within the past few years. When I first started in the marketing world, it was all about radio, television, direct mail and newspaper, complemented with billboards, etc. Today we need to take into account mobile.
We are seeing things in a much more visual way where people can consume their content on their own time. Today almost everyone is within reach of their phone at all times and this has changed the marketing world for businesses.
We not only need to think about mobile but also providing customers information in a way that we aren’t interrupting them; pop-ups on websites, commercials- these are things that consumers get sick of, so creating great videos or influencer marketing can be a way to market in a less-intrusive way.
A business owner can gain a wide range of benefits and advantages through video marketing. People watch online videos in order to get to know about a particular product or service.
Read more benefits of video marketing >> http://www.socialmediamarketingtipscanada.com/benefits-video-marketing/
Download your free social media guide >> http://www.socialmediamarketingtipscanada.com/ultimate-guide-social-media-business/
Connect with me online >> Facebook www.facebook.com/thesociallaunch YouTube https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw Instagram https://www.instagram.com/thesociallaunch/
I am so excited to have Tracy join me for this episode of The Social Launch.
Tracy owns a digital marketing company Capstone Digital Marketing and they provide complete marketing services including SEO, Website services and content writing.
Tracy shares her tips for the sometimes mysterious SEO, how to help improve your website rankings and some useful tools to use.
Tool to check for duplicate content: https://www.plagscan.com/
Contact Tracy:
website http://capstonedigitalmarketing.com/ Facebook group: https://www.facebook.com/groups/ohioseoexperts/?fref=nf Sign up for her SEO webinar https://zoom.us/meeting/register/148e9fc473ab225c34538d7d4481ef37
This week, I talk about being more positive on social media.
Topics discussed:
- How positivity can impact your whole day
- How a negative social media post can affect others
- How you can reduce the amount of negativity you see on social media
Links mentioned in this episode:
- http://www.thesociallaunch.com
- https://www.snapchat.com/add/lesliemcdermid
What are two very important in business? Give value. How do you give value to people online? It can be quite easy.
- Giving your customers tips, tools and tutorials that would help them
- Sharing valuable information they need
- Helping reduce a pain point for them
- Giving something to a person without expecting anything in return (giving a free webinar without pitching a product at the end. If anyone ever did that, I would likely buy from them just because.)
How do you give value to your customers on social media? Do you run contest giveaways? Share important news and events happening? Share valuable info they can't find anywhere else?
Share with me! leslie@thesociallaunch.com www.thesociallaunch.com https://www.facebook.com/TheSocialLaunch https://www.snapchat.com/add/lesliemcdermid
Should You Schedule Your Social Media Posts? This is such a common topic among business owners and even social media managers; should I schedule social media posts for my business?
The short answer is yes. But of course, there is a long answer.
Maintaining your social media accounts can be time-consuming, especially if you want to be consistent and always top of mind with customers and potential customers. Once you setup your social media accounts, you’ve just begun. Now you need to maintain your accounts and post daily, or at least 3-5 times a week.
Why would I schedule my social media posts? When you schedule your social media posts weekly, or monthly, you will have consistent content being posted each day and you don’t have to worry each day about what you are going to post and you won’t have to go into your accounts daily to post. This gives you more time to engage and answer any questions each day.
Why schedule your posts: Consistency Save time Post at ideal times (based on your analytics) Global brands can post when their audience is online One thing that makes most things easier is a plan. When you have a plan for your social media and know what you plan to post each day, it makes it much easier and faster to post.
Read more >> http://www.socialmediamarketingtipscanada.com/schedule-social-media-posts/
Link to sheduling video https://www.youtube.com/watch?v=0BaJedRcShA
Email me any questions leslie@thesociallaunch.com Let's connect on Instagram! https://www.instagram.com/thesociallaunch/ Facebook https://www.facebook.com/TheSocialLaunch/ YouTube for social media tutorials https://www.youtube.com/channel/UCD8EQeEoE8q1CLEWq9vSqcw
How to create content that gets shared on social media
Do you want more shares on social media? Want more people reading your blog posts or watching and sharing your videos?
Social media shares have the ability to create a tremendous impact on the success of content marketing efforts. Therefore, it is extremely important for you to learn how to create content, which would get shared on social media.
Here is a list of 5 useful tips that you can keep in mind in order to create content, which can help you get shares on social media.
- Know your audience
- Offer something useful for the audience
- Make it visual
- Provide convenient sharing options!
- Hit an emotion
Read more >> http://www.socialmediamarketingtipscanada.com/create-content-gets-shared-social-media/
Email me any questions leslie@thesociallaunch.com Let's connect on Instagram! https://www.instagram.com/thesociallaunch/
What is the Instagram Shadowban? Basically it means that certain hashtags you use on your posts could be ‘banned’ on Instagram and affect your account from being shown in the explore area of those specific hashtags. You and your followers would still see your posts, but anyone else would not.
I read about the Instagram Shadowban and found a tool to check if your account was banned. I used the tool and it said my account was banned, but when I checked the hashtags, I could see my posts.
I heard from a couple friends and watched a video by Jasmine Star (who is awesome BTW and you can find this video on her Facebook page) and realized that you needed to check your posts from an account other than your own. She also has a great article detailing why she thinks Instagram is doing this new hashtag ban.
Once I checked my account via my personal account I found that there were some hashtags that my posts didn’t show up for, yet some hashtags that I was sure I would be banned from because I use them often, like #socialmedia, I still showed up for.
An article posted on Insider recently, detailing information about the shadowban said it was just a bug on Instagram.
Confused yet?
If you noticed that lately your Instagram account engagement or number of new followers has drastically dropped, your account could be shadowbanned.
Read more here >> http://www.socialmediamarketingtipscanada.com/instagram-shadow-ban/
Email me any questions leslie@thesociallaunch.com Let's connect on Instagram! https://www.instagram.com/thesociallaunch/
Numbers are important for your website and social media platforms to see what's working and what isn't. However, the impact your are making on the people who are watching/ listening/ reading your content is so valuable too.
Ask your customers if they like your content Ask what they would like to see changed Create a survey to ask your list and social media contacts to see how they enjoy your content.
Be patient- even if you have a small following and little to no feedback- keep going!
For more: www.thesociallaunch.com Email me: leslie@thesociallaunch.com
Can your customers find you online?
Have you ever Googled yourself? What shows up?
Make sure your website shows up in Google, and also make sure your social media profiles are kep updated, consistent and complete.
Submit your site to various legit online directories.
Make sure your social media profiles have your keywords included in your profile/ about section.
Let's connect! www.thesociallaunch.com leslie@thesociallaunch.com https://www.instagram.com/thesociallaunch/ https://www.facebook.com/TheSocialLaunch/ https://www.instagram.com/thesociallaunch/
This week, Leslie McDermid covers the latest Instagram update, Instagram Collections and how to use for your business.
Did you know you can save posts you like on Instagram to your own ‘saved’ area?
Instagram came out with a new feature called Instagram Collections and this is a cool way to organize any saved posts into categories.
Why would you use the new Instagram Collections feature? I’m going to share with you four ways to use for your business.
- Using Instagram Collections for inspiration,
- Monitor brand mentions
- competitive analysis
- collaboration
Links mentioned in this episode:
- http://www.thesociallaunch.com
- leslie@thesociallaunch.com
- www.instagram.com/thesociallaunch
This week, Leslie McDermid covers the latest Instagram update, saving collections, and also becoming the go-to person in your industry. Facebook, Instagram and Pinterest, along with the other main social media platforms are constantly evolving, and they should be, just like us. To become the go-to person that everyone thinks about when they think about your niche, you need to:
- Provide amazing value
- Don't be afraid to share your best information
- Share a variety of mediums- podcast, videos, blogs, graphics, etc.
Links mentioned in this episode:
- http://www.thesociallaunch.com
- leslie@thesociallaunch.com
As business owners, we handle so many things and when we get busy it is so tempting to stop marketing! Yes, marketing. Please don't stop marketing when you get busy.
When you stop marketing, you lose all the momentum you've built and you will have to restart your hardwork all over again. Even if you continue at a scaled down amount, please continue your marketing strategy even during busy times.
Creating and following a social media strategy for your business is important, not only to keep you focused and organized, but so you can measure your success and alter your social media strategy as needed.
Creating a social media strategy doesn’t need to be complicated, follow these 5 steps to get started.
Setting very clear goals and objectives for why you are using social media, and then more specifically why you are using specific platforms will help keep a clear picture for your business on social media.
More on setting goals for social media here >> http://www.socialmediamarketingtipscanada.com/setting-goals-for-social-media/
Read more strategy tips here >> http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/
questions? email me leslie@thesociallaunch.com
Are you spending too much time each week creating your own content?
I have a big secret for you.... share your old content.... (Gasp)
When you create a great blog, video or podcast, you don't need to stop sharing after one share. One piece of content can be re-shared multiple times.
First, start with a piece of content that is already popular with your audience. Use your social media analytics to see what posts received great engagement.
If you find a blog post that has way more traffic to it than any other post you have, and the read time is high, chances are it should be shared again!
Do you have a blog for your business?
Need more ideas for creating consistent blog content?
Regularly writing a blog requires consistency, dedication and …. ideas! Here are seven tips to write a blog post that people will actually read.
Use your own unique voice
There is so much content available to us, and you want to let your readers know why they want to read your content. By writing in your own voice and adding your personal spin on a subject, it makes it much more interesting for your readers and can make you more relatable too.
If your blog content sounds like everyone else’s, it will be hard for people to connect with you. But, if you can stand out to people in some way, they are more likely to come back for more.
Write about what interests you
Do you actually enjoy what you are blogging about? If you don’t enjoy what you are writing about, chances are other people won’t enjoy it either.
If you are struggling to put your interests down on paper, but you excel at creating videos, consider creating videos and sending to Fiverr or Rev to have them transcribed. Then you can format the transcription into a blog post and embed your video within your blog post. Now your readers have the option to read or watch your content.
Know who you’re writing for
Keeping your ideal customer in mind, or who specifically you are trying to help with your blog, think about what they want to read about.
Is your blog:
Helping them in some way? Providing them with valuable tips? Entertaining them? Written in a way that they will understand? When you are writing, always keep your audience in mind so you can tailor your content to them.
Make it easy to read. Read more at http://www.socialmediamarketingtipscanada.com/tips-writing-successful-blog-post/
Download a free PDF with 52 blog post ideas http://www.socialmediamarketingtipscanada.com/blog-post-ideas
Do you have a website for your business, have been around for years, but your site isn't anywhere near page 1 of Google? That's a problem.
SEO doesn't have to be scary, there are some simple things you can do to increase your website rankings:
- Connect to Google Analytics
- Google My Business page
- Add Content
- Consistent Blog
- Social Media
- Mobile Friendly
- Easy to use and navigate
- Submit to search engines
- Fast load time
- Use tools like http://www.seoptimer.com/ or Screaming Frog
More questions? Read more about creating a website for your business http://www.socialmediamarketingtipscanada.com/important-tips-creating-new-website/
Let's connect! leslie@thesociallaunch.com
Amazing Ways to Use Customer Engagement to Create Social Media Content Are you looking for ways to increase your engagement on social media?
Want some easy ways to create more content that your customers love?
Including your customers into your social media content strategy is a sure-fire way to not only increase engagement, but to leave them wanting more content from you.
I’m going to show you four ways to create interesting, entertaining content for your social media audiences, plus how to create content using the suggestions of your audience.
1 Interactive Content Shonduras on Snapchat is a master at incorporating his audience into his Snapchat story and using their feedback and answers to provide content.
This interactive content is not only entertaining but he can use his audiences’ feedback as his content. Genius.
Shonduras uses fun, interactive content on Snapchat to turn a regular old holiday post and incorporates his audience to create more content for him to share.
You could ask for your followers to share a story with you, submit a photo or video, or submit a drawing. Interactive content is fun and different and will grab your audiences’ attention.
2 Answer FAQ’s Video is huge right now and live videos on Facebook, Twitter, Periscope and Instagram are where viewers’ attention is. When you go live, answering questions helps to increase the engagement and build your community, but it can also give you great insight into what your audience wants more of.
Are you getting a specific question on your live videos all the time? Or maybe you have a Facebook group and this question comes up almost daily. Chances are, if you created content around this, it would be well-received.
Kim Garst did this live Facebook video based on a question she received in her Facebook group.
Not only did Kim give a shoutout to one of her valued members, but she answered a question, gave great value, and she didn’t even have to think up this content, it was asked by her community.
Kim Garst uses audience questions to create amazing live videos that have a very high level of engagement.
You could also gather a few FAQ’s and do one monster video or blog post about them, or ask those people asking the question if they would create videos that you could use within your own social media content.
3 Analyze Your Content Have you ever really looked at your website analytics?
Taking a look at your own content and what’s already working can immediately give you some great insight into what’s working well and what your audience wants more of.
When you go to your Google Analytics account, pay close attention to the behaviour of your readers and what blog posts or pages they are not only visiting most but spending the most time on.
Chances are you have some blog posts that are getting huge amounts of traffic, or at least more significant than other posts. You can take those posts and turn into a great lead magnet to offer to get more email subscribers, you could write an update to those posts, or you could take pieces of that content and turn into other content like social media posts, Live videos, Instagram Stories, podcast episodes or YouTube videos.
4 Go for the Ask People love giving their input, so simply asking your audience a question can give you amazing product feedback and give you content to share on social media.
Some creative ways to ask for feedback:
Questions- using graphics, videos, animated graphics, GIF’s Polls FAQ Friday Focus Friday- shout out to people who answered questions Contests By giving your community a chance to answer a question, and then rewarding them by giving them a shoutout (and maybe even sending them a prize), this creates valuable content for you, and creates a more close-knit community.
Creating a commun...
Twitter is one of the most asked about platforms when I speak to businesses about social media. I often hear “Should I use Twitter for my business?” “What is a Tweet?”
To be honest, when I started on Twitter 8 years ago I had no idea what to do. And I really didn’t spend any time learning about it, so it didn’t work for me because I didn’t use it properly.
More recently, within the past couple years, I actually started focusing on social media and getting interested in actually using platforms properly. Once I started sharing information and interacting with people on Twitter I saw the huge potential for it and thought there was something about Twitter that could be great for business and building an audience.
Read more here http://www.socialmediamarketingtipscanada.com/use-twitter-business/
Have you ever wondered how some businesses manage to have consistent content on all of their social media platforms? Chances are they use a social media management tool (or a combination of a few), which is basically a scheduler for your social media posts (though they are much more than just a scheduler).
How do you find the best social media scheduler for your business? In this post, I share my own experience with several, and share an informative infographic that rates the top 5 best social media management tools available; Agora Pulse, Sprout Social, Buffer, Sendible and Hootsuite.
Why should I schedule social media posts?
Scheduling your social media posts does a couple things:
- provides consistent content all week/month
- saves time by batching graphics and posts
- saves more time because you spend less time 'looking around' and browsing for content
- gives you more time during the week to interact and engage with your community
- When you use a social media scheduler, it helps you to be more consistent on any social media platform, because you can choose one day a week or month, sit down to create your graphics and posts, schedule them, and then it's done.
You still want to monitor throughout the week to make sure you are answering questions and interacting with your followers, but you know that your accounts are being updated daily (or however often you decide works best for your business).
read more here http://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/
On this episode, I am joined by the very successful Elaine Heney of Merch Entrepreneur. Elaine discusses her success with building (several) businesses online, creating mobile apps, selling t-shirt designs, and how to live a life you love.
Elaine has published over 300 mobile apps across Amazon, Apple & Google, and enjoyed over 20 million app downloads and over 50 #1s worldwide.
She grew her Merch by Amazon business to 6 figures, selling over $128,295 with profit of $53,000 in her first 10 months . Elaine is the CEO of Merch Entrepreneur and host of the Merch Entrepreneur podcast.
Over the last 3 years, Elaine is also triple #1 best selling author, international keynote speaker, movie producer and Amazon FBA and Merch consultant. She has been featured in the Huffington Post, BBC, CNN, Entrepreneur.com and Forbes.
Check Elaine out online on her Merch Entrepreneur podcast at https://itunes.apple.com/podcast/merch-entrepreneur/id1171930091 and also her website at http://www.merchentrepreneur.com/
In this episode I review a few areas in Facebook that you might not know about.
Here are a couple Facebook links from the podcast:
View Facebook Live videos from around the world at www.facebook.com/livemap
What happened in your life on this day www.facebook.com/onthisday
Let's connect! www.thesociallaunch.com leslie@thesociallaunch.com www.facebook.com/thesociallaunch
I recently had the absolute privilege to sit down and speak with Vlog Boss Amy Schmittauer about creating videos, and her new book Vlog Like a Boss: How to Kill it Online with Video Blogging.
In this episode, Amy shares tips for getting started with video creation, how to create awesome videos, how to create a community online, and how to rock social media.
You can buy the book here http://vloglikeaboss.com/ and find out more about Amy. I highly recommend the book.
Want a chance to win a copy of the book? Comment on this video for your chance to win a copy! https://www.facebook.com/TheSocialLaunch/videos/927467634056365/
You can also read more about what I learned from Amy here http://www.socialmediamarketingtipscanada.com/vlog-boss-amy-schmittauer/
VlogLikeaBoss #Vlab
Afton Negrea shares with me how she grew her online community- Social Proof Collective. She also shares tips for businesses to improve their online presence, how to stop wasting time online, and one key thing all businesses need to do when they are online.
You can find Afton here: www.aftonnegrea.com
Social Proof Collective Facebook group: socialproof.group
Apps Afton mentions: Grum for scheduling on Instagram: https://grum.co/
Display purposes for hashtag discovery: https://displaypurposes.com/
If you are on Periscope, watch Afton, she will share so much knowledge with you, it's incredibly valuable. http://periscope.tv/aftonnegrea
I am so excited to have Michelle TenHave from Northern Ontario PR join me today to give me valuable tips on media relations, publicity for your business, social media and live video.
You can find Michelle online at: Website www.northernontariopr.com Facebook https://www.instagram.com/northernontarioprgirl/ Twitter https://twitter.com/NorthernOntPR Instagram https://www.facebook.com/northernontariopr/
Pinterest is a visual search engine; a great place to share beautiful visuals, infographics and links back to your blog. But Pinterest is quickly becoming a power tool for many people, and not just to share recipes and home decor information.
I mention Peg Fitzpatrick and Melyssa Griffin because they both have more advanced Pinterest courses, and write a lot of blog content about Pinterest. If you want more, I highly recommend checking them out! www.pegfitzpatrick.com www.melyssagriffin.com
Or if you want a beginners social media course, I have that available too.
Look professional online and rock your social media accounts with these couple tips. Smaller businesses often have to do it all, but you can do it all and look good doing it.
Sites mentioned for free stock images: www.pexels.com, www.unsplash.com, www.allthefreestock.com, www.librestock.com, www.pixabay.com.
For more quick tips to improve your online presence check out my other blog posts or YouTube tutorials.
What is weight loss for your social media? One of the most popular New Year’s Resolutions is weight loss; but what about trimming down your time, money and energy spent on social media?
Social media is important to incorporate into your marketing strategy, but sometimes you need to do an audit, see what’s working for your business, and cut-out what’s not working- or revise it.
Trim down the number of social media platforms you are on- if they aren’t working for you.
Here are some tips for trimming down the non-essential social media platforms, and discovering tools to help save you time.
Conduct a social media audit
Determine your overall goal for social media for your business (brand awareness, number of new leads, email sign ups, app downloads, etc.) and then goals for each platform you are using, as each platform could have a unique goal.
Then, take an inventory of all your social media platforms.
Check out my blog for details.
Learn how to use the platforms
You could be wasting a lot of valuable time on social media, simply because you don’t know how to use the platform, or don’t know where to find things. There are some great social media learning platforms available.
For a low-cost, beginner social media course, check out my new course for less than $50.
Tools to save you time online
I love tools to help save time on social media and there are many low-cost or even free tools you can use.
Does your Facebook page need a few adjustments? There are a few super easy ways to get more from your Facebook page, and they don't involve buying ads.
Some of the things mentioned:
- Adding a Facebook cover photo description
- inviting people to like your page from a liked post
- using your call-to-action button
- using page tips
- pinning a post
- managing tabs
- adding a featured video
Being perfect versus taking action - which one should win? If you spend your life trying to be absolutely perfect, you won't take action. And without any action, how will you get anything done?
I have a special guest on the show today! Kate Doster from katedoster.com is sharing some amazingly valuable email marketing tips + a great email marketing freebie, chalk-full of email goodness.
Here is the link to the FREE Email Marketing Power Pack: Local Business Edition from Kate katedoster.com/social-launch
Are you struggling with how to create a great social media post? Don't worry, here are 3 easy steps to include when crafting a social media post.
Download a free DIY Social Media for Business Guide today! http://www.socialmediamarketingtipscanada.com/diy-social-media-guide/
Do What You Love! When you do what you love- whether that is in your work, your hobbies, or yes, social media platforms- it will shine through and people will be able to tell when you are being authentic and really loving what you are doing or talking about.
Today I am excited to be joined by Jessica Share of Piazza Copywriting, who is sharing her knowledge of creating a customer avatar, and rocking your copywriting. Jessica has a free Customer Avatar Challenge which you can access at http://piazzacopywriting.com/avatar-challenge/
If you are launching a new business or product, hopefully you have done your market research and have your ideal avatar in mind. Make sure to have clear goals in mind with your marketing efforts and do some research as to which social media platforms to be on, and the type of content your audience wants.
I try giving actionable tips on what to do on social media, and here are a few things not to do. If you are doing them, maybe they work for you! Let me know at leslie@thesociallaunch.com
Here are a few tips for any small business trying to manage their social media and online presence... even if you don't have a dedicated marketing department (or marketing person period).
Websites mentioned:
www.feedly.com
analytics.google.com
https://www.google.com/alerts
Quick and simple tips to help your social media profiles.
Use every opportunity and key area on social media to your advantage. And by that, I don't mean selling, I mean offering your community and customers a way to engage, learn, and find out more about your awesome brand and about what you can do for them!
If you are launching a new product, service, sale or event, you need to plan ahead instead of waiting until the last minute and panicking. There are some simple things you can do to make your launch go smoothly, using some simple tools and ideas.
For more idea on how to launch your business online, visit www.thesociallaunch.com
Using Instagram for your business can help show your product in a creative and beautiful way. Here are a few quick tips for using Instagram.
Connect with me on Instagram. https://www.instagram.com/thesociallaunch/
It's summer, and more businesses are taking days, and even weeks off from their business. But can you just leave your social media until after vacation? I think not, but here are a few ways to manage your social media while still enjoying your vacation.
When a small business owner needs to succeed on social media, there are tools to help save time and improve your overall presence. Here are 4 types of tools every small business owner and entrepreneur needs to use.
When you are a small business, starting out on social media, and growing your audience can sometimes seem so hard. Use these simple tips to help stay motivated to post on your social media accounts, and to grow your audience.
The content struggle is real... What to post on social media when you don't have a lot of content. One word? Repurpose. In this episode, I give you some ideas for what to post onto social media and how to re-use your content to turn it into new content for your social media platforms.
Do you find yourself wondering what to post on social media? Or maybe you just know you don't have anything good to share... Wrong! You have more to share on social media than you think you do and I'm going to tell you why.
Business owners do it all! So you need tips for saving time on social media and how to work more productively. Quick tips to incorporate into your social media strategy.
For more quick tips visit my blog and YouTube for social media tutorials.
In this episode of The Social Launch, I talk about the new changes with Twitter, and how these changes help to make it more user-friendly for you to use. Easier platform means easier for you to incorporate into your social media strategy.
This episode shares 4 tools I use for content creation and they will help you to think of more great ideas for your social media posts, and for your blog posts. These tools are all simple to use, but can really help to make a huge difference and they help save you time!
Are your social media posts feeling bland and stale? Get some quick, new ideas to incorporate into your marketing strategy.
- Contests
- Videos
- Branded postcards
Read even more creative social media post ideas at http://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/
Choosing the right social media platform for your business can be a hard choice, but if you don’t have time to be everywhere (who has time for that?), choose a platform that aligns with your social media strategy and overall marketing and business goals.
- YouTube
- Snapchat