Cocktails & Content Creation: Recent Episodes
Cocktails & Content Creation
Kate Andrews of Fashionably Kate & Co. and Jessie Wyman of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.
We'll have expert guests on to discuss the best ways to use hashtags, how to build a booming Facebook group and how to find your message for your audience.
Follow us on Instagram, @cocktailsandcontentcreation, and join our Facebook group for more tips and tricks on making content creation easier for you!
Special Announcement
To Our Loyal Listeners:
After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses.
We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey.
This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 153: The Big Announcement
Welcome to episode 153 of the Cocktails & Content Creation Podcast! For this episode, we’re going to share a big announcement regarding the future of this podcast.
Resources
- @JessieWymanPhotos on Instagram
- @FashionablyKateAndCo on Instagram
To Our Loyal Listeners:
After 3 years and 152 episodes we are taking an extended break as a result of changing priorities and businesses.
We appreciate all of your support over these past few years. It has been our honor to bring you this podcast in the hopes that it has helped you gain confidence in your content creation journey.
This isn’t necessarily goodbye, just see you soon. We will be spending the next few months figuring out how this podcast can evolve to become more aligned with our life and career changes.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 152: 2024 Content Trend Predictions
Welcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss our predictions for content trends in 2024.
In our one hundred and fifty-second episode you’ll learn:
- Our predictions for content trends next year
- What platforms we feel will be “where it’s at” in 2024
- Why we think video is going to become a bigger part of content creation marketing
- Why course creation is going to continue to play a large role in monetizing when it comes to content creation
- What role we feel AI will play in content creation
Resources
- @fashionablykateandco on Instagram
- @fashionablykateandco on TikTok
- @jessiewymanphotos on Instagram
- @jessiewymanphotos on TikTok
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 151: Creative Content Examples that we Love Part III
Welcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love.
In our one hundred and fifty-first episode you’ll learn:
- From Kate on two niches that she’s been inspired by lately
- From Jessie on two content categories that have really inspired her lately
- A few thoughts from both Kate & Jessie on WHY they feel this content is so good!
- How content creation can be about anything you want it to be
Resources
- @thezachoi on TikTok
- @paris.explore on Instagram
- @newyorkcity.explore on Instagram
- @nostalchicks on Instagram
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 150: How to Identify Your Core Values
Welcome to episode 150 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to identify your core values with Laura Johns, Founder and CEO at The Business Growers.
In our one-hundred-and-fiftieth episode you’ll learn:
- Why it is important to identify your brand’s core values
- Why those values need to start with how you treat your employees
About our Guest:
Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states.
Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- The Business Growers
- The Biz Growers on Facebook
- @laurapjohns on Twitter
- @laurapickardjohns on Instagram
- @thebusinessgrowers on Youtube
- Lauren Pickard Johns on LinkedIn
- Laura Johns on Kitcast
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 149: Knowing When It’s Time To Ditch The Day Job And Take Your Passion Full-Time
Welcome to episode 149 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about knowing when it’s time to ditch the day job and take your passion full-time with Jane Goodrich of Picsello.
In our one-hundred-and-forty-ninth episode you’ll learn:
- The factors you need to consider before ditching your day job
- The signs that you’re ready to take your passion full-time
- Why networking can be key in helping you make the transition
- How you can shift your mindset so you can start taking your side hustle seriously
About our Guest:
Jane Goodrich is an accomplished newborn and family photographer, a seasoned expert in photography business, a professional mentor, and the visionary Founder of Picsello. Since 2017, Jane has been mentoring photographers and has taught classes and seminars for organizations such as PPA, Ana Brandt’s Baby University, The Baby Summit, and the Milkyway’s Business Retreat. She has also made significant contributions by sharing her invaluable insights on the business aspects of photography through platforms like PetaPixel.
Jane’s latest business venture is dedicated to empowering fellow photographers to attain their utmost levels of success. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing, and monetization of their businesses.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Jane Goodrich
- Picsello
- @Picsello on Facebook
- @TeamPicsello on Twitter (X)
- @TeamPicsello on Instagram
- @Picsello on YouTube
- Picsello on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 146: From Corporate to Creative: Navigating the Entrepreneurial Journey
Welcome to episode 148 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about going from corporate to creative, navigating the entrepreneurial journey, with Holistic Branding Strategist and Content Creator, Deevo Tindall.
In our one-hundred-and-forty-eighth episode you’ll learn:
- The things you needs to take into account when you are considering making the leap from corporate employee to entrepreneur
- How balancing a full-time job and working on your passion project at the same time can keep you from success
About our Guest:
Deevo Tindall is a dynamic and innovative Holistic Branding Strategist and Content Creator, with a passion for helping businesses tell their unique and authentic stories. Deevo's career began in the corporate world, with over 15 years of expertise navigating senior roles in organisations; before deciding to take the leap to start everything from scratch with his own entrepreneurial journey. As the Founder of Fusion Creative, his agency specializes in providing customized solutions that help businesses stand out and achieve their goals.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Fusion Creative Branding
- Fusion Photography Studio on Facebook
- @fusionphotog on Twitter (X)
- @fusionphotog on Instagram
- Fusion Photog on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 147: Creating Content for a Hosted Stay as an Influencer
Welcome to episode 147 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create content for a hosted stay as an influencer and how you can get started in the niche today!
In our one-hundred-and-forty-seventh episode you’ll learn:
- The different types of hosted stays along with the pros and cons of each
- How to start your portfolio as a travel influencer today
- How to get in touch with hotels and what to say in those pitch emails
- How to plan your stay as an influencer to benefit both you and the brands you are repping
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Kate’s post on her hosted stay at The Cambria Portland Old Port Hotel
- Kate’s post from her fam trip to Salem, MA
- Kate’s post from her fam trip to the Berkshires in partnership with VisitMA
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 146: Writer's Don'ts: What to Avoid in Business and Personal Blogging
Welcome to episode 146 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about writer's don'ts: what to avoid in business and personal blogging with Content Strategist, Amanda Hand.
In our one-hundred-and-forty-sixth episode you’ll learn:
- The benefits of blogging for your business and how it can be a tool to build a rapport with your audience
- Why you should also be blogging on a personal level
- The difference between personal and business blogging
- The biggest “Writer’s Don’ts” - the things you should never do on your blog or when writing your articles
- Why being authentic and not writing what you think people want to read is key
- The best approach for titles and headlines
- Some Do’s for blogging that you can start incorporating into your content marketing plan today
- Ideas to help you stay consistent
About our Guest:
Amanda Hand is an accomplished Content Strategist specializing in Digital Marketing and SEO across diverse industries. Her expertise lies in creating high-performing content that drives business growth, managing international teams, and converting audiences through effective ad copy and long-form content.
Beyond her corporate role, Amanda is passionate about helping individuals unlock their potential in digital marketing. With a unique blend of practical experience, leadership skills, and mentorship, she's a must-listen voice for anyone interested in the dynamic field of content strategy and SEO.
Jessie’s Drink - Sex in the Jacuzzi
- 2 oz. Schnapps, raspberry
- 2 oz. Vodka
- 1 oz. Cranberry Juice
- 1 splash Orange Soda
- 1 oz. (unsweetened) Pineapple Juice
- 2 oz. Sprite
- 1 oz. Orange Juice
- Don’t forget to add the glow sticks like Jessie!
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Regex SEO
- Regex SEO on Facebook
- @regexseo on Twitter
- @regexseo on Instagram
- @regexseo on YouTube
- Amanda Hand on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 145: Where To Shoot/Create Content When You Don't Have Your Own Space
Welcome to episode 145 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about where to shoot or create content when you don't have your own picture-perfect space with our resident photographer, Jessie Wyman.
In our one-hundred-and-forty-fifth episode you’ll learn:
- Workarounds to make your home or office look shoot-worthy including tips on carving out spaces and thinking about angles
- What photographers should consider when thinking about shoot locations for clients
- Where you can find spaces that may fit your brand for a shoot if your own space will not work
- Why a blank wall can be your best friend
- Other ways to think outside the box to find a shoot-worthy space that are no-budget or low-budget
- Special considerations when choosing your location that can affect your lighting and aesthetic
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Jessie Wyman Photography
- Home Studio List (use code jessiew2819 to save 10% off first reservation of $200 or more)
- Peerspace
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 144: Owning your Content and Being prepared when Social Platforms go Offline
Welcome to episode 144 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about owning your content and being prepared when social platforms go offline.
In our one-hundred-and-forty-fourth episode you’ll learn:
- How to create a plan for audience communication if Instagram goes down
- What email lists have to do with it
- Basic tips on getting people on your email list
- How your website can be your main conduit for business even when Instagram or other social media platforms fail
- Other outlets you should nurture that you can turn to when social media is down
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Jessie Wyman Photography
- Fashionably Kate & Co.
- Episode 31: 3 Myths About Email Marketing
- Episode 55: Using Your Fab Factor To Grow Your Email List
- Episode 115: The Simple 3-Step Formula For Your Email Welcome Sequence
- Episode 127: How To Craft A Successful Email Nurturing Sequence
- Episode 138: How To Craft A Successful Sales Email Sequence
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 143: How to use data-informed marketing to build a profitable B2B audience
Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal.
In our one-hundred-and-forty-third episode you’ll learn:
- What data you should be gathering when it comes to your marketing strategy
- How often you should be measuring that data, as well as tools to help you gather it
- Why taking a targeted approach with your content can be more productive then posting it all over the internet
About our Guest:
Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Aimtal
- @meshymind on Twitter (X)
- Aimtal on YouTube
- Janet Mesh on LinkedIn
- SparkToro
- Aimtal’s Marketing in a Minute
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast
Episode 142: All About Influencer Collaborations
Welcome to episode 142 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about influencer collaborations with our in-house influencer, Kate Andrews.
In our one-hundred-and-forty-second episode you’ll learn:
- The pros and cons of gifted collaborations
- The difference between gifted collaborations, paid collaborations and experiences
- Why you should start pitching to brands, even if you are just starting out
- The elements of a successful pitch (hint: keep it short and sweet!)
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Fashionably Kate & Co.
- @fashionablykateandco on Instagram
- Rocket Reach
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 141: How to use AI Strategically
Welcome to episode 141 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use AI strategically with Doreen Vanderhart of Knap Creative.
In our one-hundred-and-forty-first episode you’ll learn:
- The controversy surrounding AI
- Ways to use AI, specifically ChatGPT, to spur your creativity
- Examples of prompts to help you to start utilizing AI today
- Why AI is ultimately not a threat to your business
About our Guest:
Doreen Vanderhart is the CEO and Creative Director of Knap Creative — the graphic design & social marketing agency for friendly, upscale, women-owned brands. Together with her team, she’s helped hundreds of women grow their businesses and use the internet to put dollars into their jeans.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Knap Creative
- @knap.creative on Instagram
- @knap.creative on Facebook
- The Text.FX Project
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 140: What is UGC?
Welcome to episode 140 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover what UGC or User Generated Content is with Jasmine Sawaged of JazMedia.
In our one-hundred-and-fortieth episode you’ll learn:
- What UGC or User Generated Content is and how it is different from Influencer Content
- How it can benefit both creators and brands
- Reasons why creating UGC content can feel like less pressure as the creator
- How copyright and licensing are affected by UGC
- How the pricing differ between UCG and Influencer Content
- Why you don’t need a huge following to be a successful UGC creator
- What brands are looking for when it comes to UGC
- How to get started as a UGC creator and how to get deals - including websites to post your UGC portfolio
About our Guest:
Jaz Sawaged is a Short Form Content Coach where she teaches others how to create lucrative and magnetic short-form video content with a focus on original content and building a connected community. She has been creating content herself where she has gained over 75,000 followers on TikTok.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @jazmediaco on TikTok
- @jazmediallc on TikTok
- @jazmediallc on Instagram
- JazMediaLLC Magnetic Creators Collective
- Freebie for Magnetic Personal Branding
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 139: How to Create a Magazine
Welcome to episode one-thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder of Quotable Media Co., about content creation for magazines.
In our one-hundred-and-thirty-ninth episode you’ll learn:
- What may inspire you to create a magazine
- The steps you can take to create a magazine from that initial idea to printed and shipped
- What tasks and staff/contractors our guest uses for production
- The design programs she uses to layout the magazine and why you don’t need fancy software to get started
- How to brainstorm what types of topics and niche your magazine can focus on
- The costs involved in creating a magazine
- How she balances the magazine and her own PR clients
- Some tips to get started now!
About our Guest:
Alessandra Pollina is the founder of Quotable Media Co., a PR and media agency that works to elevate women-led brands and produces Quotable: A Female Entrepreneur Podcast and Quotable Magazine. She also hosts PR workshops and educational programs for small business owners and runs the Female Founders of Boston networking group. Alessandra sits on the board of the Massachusetts chapter of the National Organization for Women (Mass NOW) and was awarded the 40 Under 40 by Boston Business Journal in 2022. She's based in Boston, where she lives with her husband and 8-year-old son. Find her at quotablemediaco.com.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Quotable Media Co.
- @quotablemediaco on Instagram
- Quotable Media Co. on Facebook
- @quotablemediaco on Twitter
- Alessandra Pollina on LinkedIn
- @IAmAlessandraPollina on Threads
- Female Millennial Entrepreneurs Boston Networking Group
- Quotable: A Female Millennial Entrepreneur Podcast
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 138: How to Craft a Successful Sales Email Sequence
Welcome to episode 138 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email sales sequence with Sarah Noel Block of Tiny Marketing.
In our one-hundred-and-thirty-eighth episode you’ll learn:
- About how she works with clients using her Mad Lib Workshops with Internal Company Stakeholders
- The importance of your sales email sequence and how it ties into your email welcome sequence and nurture email sequence
- Some of Sarah’s real copy from her real clients on how to overcome objections
- How often you should be sending sales emails including cadence and how seasonality comes into play
- Tips to not sound salesly
- How to leverage a countdown timer and best practices on limited-time offers
- The tech she uses to properly set up her sales sequences
About our Guest:
Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Tiny Marketing by Sarah Noel Block
- Sarah Noel Block on Facebook
- @sarahnoelblock on Twitter
- @sarahnoelblock on Instagram
- @sarahnoelblock on YouTube
- Tiny Marketing on LinkedIn
- Avoid Content Burnout With Core Content On-Demand Webinar
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 137: Creative Content Examples That We Love Part II
Welcome to episode 137 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about creative content that inspires us.
In our one-hundred-and-thirty-seventh episode you’ll learn:
- Content Creators that are inspiring us these days
- The reason we believe these are examples of great content
- What we’re learning from these examples
- How we’re using that inspiration
- Influencers and content to follow if you’re a fitness fanatic or Disney fan
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @MalloryMusante on Instagram
- Episode 104 with Mallory Musante: Can Content Creation Help You Make 6 Figures?
- @TrainWithShay on TikTok
- @MagicallyMainTreats (formerly @MagicallyMainStreet17)
- @HeyShanIrving on Instagram (formerly Disney’n’Denim)
- @BriannasFairytale on Instagram (formerly Disney with Bree)
- @thetravelingred on Instagram
- @jennsdreamland on Instagram (formerly Real Housewife of Disneyland)
- @ThePrincessTacoBelle on Instagram
- @WeAreAmma on Instagram
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 136: Social Media Boundaries and the Anxiety Around Social Media
Welcome to episode 136 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media boundaries and the anxiety around social media with Lauren Litt of Lil Shameless Plug.
In our one-hundred-and-thirty-sixth episode you’ll learn:
- How to handle your anxiety when it comes to the stress of social media
- How to deal with negativity on social media
- Why you should have a plan in place when someone leaves a negative comment
- How to take a break from social media when you need it
About our Guest:
Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan.
Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @Lauren.Litt on Instagram
- @LilShamelessPlug on Facebook
- Lauren Litt on LinkedIn
- Lil Shameless Plug on YouTube
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 135: Social Media Mistakes Entrepreneurs Make
Welcome to episode 135 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about social media mistakes entrepreneurs make with Lauren Litt of Lil Shameless Plug.
In our one-hundred-and-thirty-fifth episode you’ll learn:
- The mistakes entrepreneurs are making in social media
- How our mindset plays a role in these mistakes
- Why these mistakes are costing us
- Why you need to start your social media content plan today
- How to avoid making these mistakes in your social media marketing strategy
About our Guest:
Lauren Litt is the owner and lead Social Media Manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business Lauren can help you create a masterful social media plan.
Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar Qualifying Film Festival! Lauren now lives in Portland, OR with her hubby and 2 fur babies.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @Lauren.Litt on Instagram
- @LilShamelessPlug on Facebook
- Lauren Litt on LinkedIn
- Lil Shameless Plug on YouTube
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 134: All About Threads
Welcome to episode 134 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk all about the newest social media app on the block, Threads!
In our one-hundred-and-thirty-fourth episode you’ll learn:
- What Threads is and how it operates
- How Kate and Jessie are currently using the platform
- How we’re planning to use it in our content marketing plan
- Where we see it figuring into the future of content creation
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @fashionablykateandco on Threads
- @jessiewymanphotos on Threads
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 133: How to Prepare your Business for the Holiday Season
Welcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off.
In our one-hundred-and-thirty-third episode you’ll learn:
- When influencers and bloggers should have their photographic/visual content done in advance
- How the seasons impact our content creation
- How we frontload and schedule our content in time for the holidays
- Tips for entrepreneurs, including photographers, to make sure they’re ready for the New Year before they can take time off
- Why it is so important to keep your clients informed of your time off
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
-
Examples of Holiday Content from Fashionably Kate & Co.
-
Christmas Traditions from Around the World
- My Favorite Christmas Traditions
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 132: Tips for the Perfect Flatlay
Welcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials!
In our one-hundred-and-thirty-second episode you’ll learn:
- How flatlays can be used in your content creation
- The supplies you will need to create your own flatlay
- How to set up your props to create an interesting layout
- Tips when something just doesn’t seem right when shooting
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- How to Shoot Your Own Flatlays
- Jessie’s Most Used Styling Props for Flatlays
- How to Scale Your Business with Branded Stock Images
-
Examples of Flatlay usage:
-
Fashionably Kate & Co.
- Carolina Marles Photography
- Penny Leadership
- Big Picture Copywriting
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 131: Must-Have Content for Your Website
Welcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about must-have content for your website. These are the things you need to have on your website from day one.
In our one-hundred-and-thirty-first episode you’ll learn:
- What visual content is needed for your website
- How to plan for visual content and things to consider
- What you need for written content and structure on your website
- Why you should include a blog on your website
- How social media ties into your website content and brining in leads
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Episode 129: Beyond The Laptop Shot: How To Craft A Personal Brand Photography Session That Is Unique To You
- Penny Leadership
- 3 Shots You Need for your Next Brand Photography Session
- Case Study for Updating Your Website
- Cocktail & Content Creation episodes on Blogging
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 130: How to be Okay with Taking a Break in your Business
Welcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her recent maternity leave.
In our one-hundred-and-thirtieth episode you’ll learn:
- Why you need to be okay with taking a break in your business when it comes to major life events
- How to reframe your mindset so that you don’t feel guilty taking a break
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Fashionably Kate & Co.
- @fashionablykateandco on Instagram
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to you
Welcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop’ shot with our very own Jessie Wyman!
In our one-hundred-and-twenty-ninth episode you’ll learn:
- What a personal brand is
- What kind of visual content you need as a personal brand
- Why you should think beyond the laptop shot and how it can help tell your story and sell your offer
- The four different out-of-the-box shots you should consider for your next brand shoot including:
- Shots that emit expression and personality
- Getting outside
- Content-based shots
- Editorial-like content
- Tips on gathering inspiration for your next shoot
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Jessie Wyman Photography
- Follow Jessie on IG
- Interested in booking with Jessie? Fill out her contact form!
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur
Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.
In our one-hundred-and-twenty-eighth episode you’ll learn:
- How to tailor your offer/services based on what your clients say & why this is so important
- How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
- How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
- Why her word of the year was ‘differentiate’ and how that came into play with her rebrand
About our Guest:
As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Big Picture Copywriting
- Copywriting Cohort Course + Mastermind
- The BP Template Shop
- Free DIY Resources
- Blog + "Letters From Your Editor" Newsletter Sign Up
- @bigpicturecopywriting on Instagram
- @bigpicturecopywriting on Pinterest
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 127: How to Craft a Successful Email Nurturing Sequence
Welcome to episode 127 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email nurturing sequence with Sarah Noel Block of Tiny Marketing.
In our one-hundred-and-twenty-seventh episode you’ll learn:
- The importance of your nurture email sequence and how it ties into your email welcome sequence
- The right cadence for your nuture sequence
- How your client’s problems can serve as a basis for your nuture email sequence topics
- How to avoid ending up in the spam box
- What comes after the nuture sequence
- Examples of how the nurture sequence can generate more sales or recurring revenue from existing clients
About our Guest:
Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Tiny Marketing by Sarah Noel Block
- Sarah Noel Block on Facebook
- @sarahnoelblock on Twitter
- @sarahnoelblock on Instagram
- @sarahnoelblock on YouTube
- Tiny Marketing on LinkedIn
- Avoid Content Burnout With Core Content On-Demand Webinar
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 126: How to gain traction and growth on TikTok as a Content Creator or Entrepreneur
Welcome to episode 126 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things TikTok with Jasmine Sawaged of JazMedia.
In our one-hundred-and-twenty-sixth episode you’ll learn:
- Why Jaz found success on TikTok when she wasn’t gaining traction on Instagram
- The benefits of using the platform as a content creator or entrepreneur and how it is different than Instagram
- Why and how to be authentic and how you can find your own unique voice and brand for the platform
- A simple 30-day experiment to figure out your TikTok style
- Why TikTok accounts with even a small audience can go viral
- Tech tips to make posting to TikTok super easy
About our Guest:
Jasmine Sawaged is a Short Form Content Coach who teaches others how to create lucrative and magnetic short-form video content. She has been creating content herself for over three years and has been coaching others for almost a year now.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- @jazmediaco on TikTok
- @jazmediallc on TikTok
- @jazmediallc on Instagram
- JazMediaLLC Magnetic Creators Collective
- Freebie for Magnetic Personal Branding
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 125: Jessie’s ChaptGPT and Copy.AI Experiment
Welcome to episode 125 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss Jessie’s ChaptGPT and Copy.AI Experiment.
In our one hundred and twenty-fifth episode you’ll learn:
- How Jessie tested both ChatGPT & Copy.AI as it relates to her brand photography business
- The results she got from some example prompts
- How to get the best results from these platforms
- How she plans on integrating AI into her content creation plans
Resources
- Full doc showing the full responses from the prompt’s Jessie tested
- Jessie’s Website
- Copy.AI
- ChatGPT
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 124: Tips from a Content Creator - before it was a thing
Welcome to episode 124 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the four things Kate learned growing up with a content creator - before that was even a term!
In our one hundred and twenty-fourth episode you’ll learn:
- The four things Kate learned about content creation from her Nunny who turns 102 today! Including tips on photography, creativity and being in the moment.
- A little about what content creation looked like pre-internet - spoiler alert: there aren’t any iPhones here
Resources
- Happy Birthday Nunny! Blog Post on Fashionably Kate & Co.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 123: How to overcome paralysis when it comes to creating content
Welcome to episode 123 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to overcome paralysis when it comes to creating content.
In our one hundred and twenty-third episode you’ll learn:
- How Kate gives herself certain steps to overcome some blocks in her content creation
- How she works with her ADHD to unblock paralysis
- Some tips from Jessie as a photographer and how she overcome’s fears when hitting publish and sending galleries to clients
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 122: How to Rebuild your Content Creation/Influencer Business Post-Pandemic.
Welcome to episode 122 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to rebuild your content creation/influencer business post-pandemic.
In our one-hundred-and-twenty-second episode you’ll learn:
- How an influencer took her life as a military wife and turned it into a 6-figure business
- What happened to her brand deals when the pandemic hit
- How she’s been supplementing her income to make up for the loss income with her blog
- Where she sees her blog going now that the pandemic is coming to an end
- Her thoughts on someone just starting out in the blogging/influencer realm
- How her blog has evolved over the years and her plans for the future
About our Guest:
Samantha Curtis is a life and style blogger and content creator at The Samantha Show inspiring women to look and feel their best. She started her blog in May 2011 when her husband was deployed to Afghanistan and she’s been doing it ever since!
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- The Samantha Show
- The Samantha Show on Facebook
- @Samantha_Show_ on Twitter
- @Samantha_Show on Instagram
- Samantha Curtis on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 122: How to Rebuild your Content Creation/Influencer Business Post-Pandemic.
Welcome to episode 122 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to rebuild your content creation/influencer business post-pandemic.
In our one-hundred-and-twenty-second episode you’ll learn:
- How an influencer took her life as a military wife and turned it into a 6-figure business
- What happened to her brand deals when the pandemic hit
- How she’s been supplementing her income to make up for the loss income with her blog
- Where she sees her blog going now that the pandemic is coming to an end
- Her thoughts on someone just starting out in the blogging/influencer realm
- How her blog has evolved over the years and her plans for the future
About our Guest:
Samantha Curtis is a life and style blogger and content creator at The Samantha Show inspiring women to look and feel their best. She started her blog in May 2011 when her husband was deployed to Afghanistan and she’s been doing it ever since!
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- The Samantha Show
- The Samantha Show on Facebook
- @Samantha_Show_ on Twitter
- @Samantha_Show on Instagram
- Samantha Curtis on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 121: Creative Content Examples that We Love
Welcome to episode 121 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love.
In our one hundred and twenty-first episode you’ll learn:
- From Kate on two Creators that she’s been inspired by lately
- From Jessie on why she’s geeking out over two Creators she’s loving lately
- A few thoughts from both Kate & Jessie on WHY they feel their content is so good!
- Why it’s good to look around at other creators to take inspiration from them
- How content creation can be about anything you want it to be
Resources
- @Brianamatopoeia on Instagram
- The Blonde Abroad’s Ultimate Bermuda Travel Guide
- @Bigexcelenergy on TikTok
- @Briannaborghi on TikTok
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 120: How to Create a Content Subscription for Brands
Welcome to episode 120 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create a content subscription for brands with Alyssa Gordon of Alyssa Joy & Co.
In our one-hundred-and-twentieth episode you’ll learn:
- How moving to a subscription model can help your business
- How Alyssa structured her subscriptions with her product photography clients and how it’s a great way to earn recurring revenue
- The benefits from the client's perspective
- How Alyssa manages multiple subscription clients and plans her time
- A few mistakes she’s made along the way with her subscription clients
- The nitty gritty details when it comes to cancellations
About our Guest:
Alyssa Gordon is the owner and stylist at Alyssa Joy & Co. where for the past 10 years she’s been helping product-based businesses capture their moment and dominate their webspace with beauty and intentionality. Whether she’s crafting a dream Instagram feed or coming up with your new brand identity, she’s always standing in your corner as a creative partner.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Alyssa Joy & Co.
- @alyssajoyandco on Instagram
- Alyssa Gordon on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 119: How to get over the Fear of Experimenting with your Content Creation Aesthetic
Welcome to episode 119 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to get over the fear of experimenting with your content creation aesthetic.
In our one hundred and nineteenth episode you’ll learn:
- The reason why many content creators don’t experiment with their aesthetic and why this is holding them back, including some thoughts on how this ties into your brand visuals
- Why experimenting with your content creation aesthetic can be intimidating yet rewarding
- How Jessie recently experimented with her photography style and how she is planning to incorporate this experiment into her shoot planning process
- How experimenting with your aesthetic can help your content creation business
Resources
- From Jessie’s Blog: How Hard Light gave this Brand a very Editorial Look
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 118: How to Leverage Retainers in a Creative Business
Welcome to episode 118 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to leverage retainers in a creative business with Cara Chattelier of Bubbly Creative.
In our one-hundred-and-eighteenth episode you’ll learn:
- What a retainers are and how they can be utilized in business
- How they are structured and how they differ from hourly rates
- What types of businesses benefit from employing retainers
- How Cara uses them in her marketing business creating content for her clients
About our Guest:
Cara Chatellier is the founder & creative director of Bubbly Creative, a boutique digital and content marketing agency focused on building and executing strategies to make small & medium sized businesses POP! Cara has been in marketing and sales for her over 10 years and loves building relationships with growing business owners.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Bubbly Creative
- Bubbly Creative on Facebook
- @bubblycreativema on Instagram
- Bubbly Creative on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 117: Misconceptions Surrounding Passive Income when it comes to Creating Courses
Welcome to episode 117 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the misconceptions surrounding passive income, specifically around course creation with our very own Jessie Wyman.
In our one hundred and seventeenth episode you’ll learn:
- Some of the misconceptions about passive income
- A few of the hidden costs behind course creation
- What Jessie learned about creating a course
- The tech involved with running a course
- Why there is no such thing as a “set it and forget it” course model
- The choice Jessie faced and what her final decision was when it came to balancing her photography business and her course
Resources
- Jessie’s Photography Website
- Resources for Photographers
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 116: How To Plan Maternity Leave as a Solopreneur/Influencer
Welcome to episode 116 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to plan maternity leave as a solopreneur/influencer.
In our one hundred and sixteenth episode you’ll learn:
- Why you need to be prepared when it comes to maternity leave
- How much time Kate is actually taking and how she came to that decision
- Identifying what can be worked on post-delivery vs. what needs to go completely on-hold
- How to communicate with clients prior to taking leave
- What we are doing with the Podcast to cover shows while Kate is out
- How to adjust your mindset to make sure your priorities are taken care of, especially when it comes to posting on social media
- Just a few of the things you need to consider when planning your maternity leave as a solopreneur
Resources
- Kate’s Pregnancy Announcement on her blog
- Kate’s Pregnancy Announcement on Instagram
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 115: The Simple 3-Step Formula for your Email Welcome Sequence
Welcome to episode 115 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the simple 3-step formula for your email welcome sequence with Sarah Noel Block of Tiny Marketing.
In our one-hundred-and-fifteenth episode you’ll learn:
- What an email sequence is and how it can help to grow your business and bring in sales
- Ideas for your opt-in or freebie, even if you aren’t a “product-based business,” to get people on your list
- The Simple 3-Step Formula for your Email Welcome Sequence that will help you to convert leads to clients
- The timeline for your email sequence so people will remember you when you pop in their inbox
- How this sequence fits into your regular email newsletters
- The easy and least expensive ways to get started on your email list and your welcome sequence
- Ways to avoid ending up in that dreaded Spam folder
- Tips to write a subject line that will get your emails opened
About our Guest:
Sarah Noel Block is an inbound marketing expert who focuses on an education-based approach to marketing for SMBs and solopreneurs. Her approach to marketing systems makes it easy for tiny teams to have a big impact. She works with businesses in two ways: 1) marketing education and products for small businesses and 2) strategy and executing content marketing and inbound funnels for SMBs.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Tiny Marketing by Sarah Noel Block
- Sarah Noel Block on Facebook
- @sarahnoelblock on Twitter
- @sarahnoelblock on Instagram
- @sarahnoelblock on YouTube
- Tiny Marketing on LinkedIn
- Avoid Content Burnout With Core Content On-Demand Webinar
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 114: Simplifying Systems in your Home and in your Business to put you ahead of the chaos
Welcome to episode 114 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to simplify systems in your home and in your business to put you ahead of the chaos with Heather Greco of Chaos ‘N’ Cookies.
In our one-hundred-and-fourteenth episode you’ll learn:
- Why it’s helpful and important to understand the systems in your home and business
- How hiring outside help can help with setting up your systems
- Tech tips to keep you organized in your business
- How to start organizing your business and ways to control the chaos
About our Guest:
As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home.
For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Chaos ‘N’ Cookies
- Heather Greco Steinker on Facebook
- @chaos-n-cookies on Facebook
- @chaosncookies on Instagram
- @theheathergreco on Instagram
- Heather Greco Steinker on LinkedIn
- The Chaos ‘N’ Cookies Podcast
- The Chaos ‘N’ Cookies Shop
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 113: 3 Things you need to know to keep your family and business on a routine
Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N’ Cookies.
In our one-hundred-and-thirteenth episode you’ll learn:
- How establishing systems in your home can help you tame the chaos for the entire family
- How these systems can actually allow space for creativity
- Why routines are important and how to incorporate time-blocking
- The benefits of running your household like a business
- Creative strategies to create organizing your households systems - including the power of color coding
About our Guest:
As a busy mom of three and the founder of Chaos N’ Cookies, keeping moms from crumbling is Heather Greco’s main objective. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women she’s created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home.
For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching. She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Chaos ‘N’ Cookies
- Heather Greco Steinker on Facebook
- @chaos-n-cookies on Facebook
- @chaosncookies on Instagram
- @theheathergreco on Instagram
- Heather Greco Steinker on LinkedIn
- The Chaos ‘N’ Cookies Podcast
- The Chaos ‘N’ Cookies Shop
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 112: How to Balance Content Creation with a Full-Time Job
Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.
In our one-hundred-and-twelfth episode you’ll learn:
- How this marketing professional balances her FT career and her side hustle
- How her background in marketing gives her unique insights to her content creator projects
- How she makes her weekends work for her and how she plans the workload
- What it takes to be both a content creator and have a full-time position
About our Guest:
Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.
Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.
With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Travel Like a Local:MA
- @travelikealocalma on Facebook
- @travelikealocalma on Instagram
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 111: How to work with brands as a content creator and grow you Instagram
Welcome to episode 111 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to work with brands as a content creator and grow your Instagram with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA.
In our one-hundred-and-eleventh episode you’ll learn:
- How to grow your Instagram by engaging with other accounts
- Why you shouldn’t stop engaging on social media as you reach your follower goals
- Her best tips for pitching your services to brands that will help you nail that collaboration
- How to review the brand’s existing content to create a stronger pitch
- What you should consider when looking for brands to work with
About our Guest:
Colleen Blair is the Boston-based blogger & content creator behind Travel Like a Local: MA, with a focus on travel across Massachusetts and New England. She covers destinations, hotels and restaurants, as well as cultural attractions, outdoor adventures, events and local shops, businesses and products, all from the perspective of a local resident.
Colleen started Travel Like a Local: MA in 2019 and has organically grown her Instagram following to more than 17K engaged followers. She has become a trusted source of recommendations and travel inspiration for those living in and visiting New England.
With a background in public relations and marketing, and a full-time marketing position today, Colleen is passionate about helping raise awareness of - and drive sales for - the partners she works with through storytelling and compelling visuals.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Travel Like a Local:MA
- @travelikealocalma on Facebook
- @travelikealocalma on Instagram
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 110: The Importance of Networking as a Content Creator
Welcome to episode 110 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the importance of networking as a content creator with Kimberly Thomas of the New England Coastal Creative Conference
In our one-hundred-and-tenth episode you’ll learn:
- How networking can help grow your creative content career
- Ways you can find networking events that work for you
- Tips on how to socialize and make the most of networking events, even if you’re an introvert
- All about what attendees can expect at the upcoming New England Coast Creative Conference
About our Guest:
Kimberly Thomas is the Creative Director of Shorelines Illustrated, a multimedia platform that celebrates the life, leisure and latitude of Coastal New England, and Founder of the New England Coastal Creative, a multimedia, community and event platform that brings coastal creatives together to connect, collaborate and cultivate successful business partnerships and networking. Both platforms use their content and reach to energize, excite and engage vendors, venues and tastemakers with a targeted sophisticated New England audience.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- The New England Coastal Creative
- @necoastcreative on Facebook
- @necoastalcreative on Instagram
- Kimberly Thomas on LinkedIn
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 109: How to Monetize your Creative Content
Welcome to episode 109 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to monetize your creative content with Marissa Zingg of One CrafDIY Girl.
In our one-hundred-and-ninth episode you’ll learn:
- Why you shouldn’t put all of your efforts behind one form of revenue
- Ways to earn money with your content including affiliate income
- What types of content perform well, leading to revenue/monetization
- How to manage and create content to support your affiliate content
About our Guest:
Marissa Zingg came to Boston to study nursing and found noise, friendships and the importance of living presently. While her usual post is now at the nurses' station, you can sometimes find her behind a sewing machine and cataloging her DIYs on her blog, One CrafDIY Girl. On her blog and social channels, she styles secondhand finds, custom couture and style staples both in her wardrobe and home. Her goal is to teach her audience that good style for home and wardrobe is available at any budget with a little imagination.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- One CrafDIY Girl
- @onecrafdiygirl on Instagram
- @onecrafdiygirl on Facebook
- @onecrafdiygirl on TikTok
- One CrafDIY Girl on YouTube
- One CrafDIY Girl Etsy Shop
- One CrafDIY Girl IG Reels E-Book
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 108: How can brand photography support your content creation plan?
Welcome to episode 108 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how can brand photography support your content creation plan.
In our one hundred and eighth episode you’ll learn:
- What Brand Photography Is
- How it plays into your Content Strategy
- Some real examples on how some of Jessie’s clients have used their photos in their content strategy
- The different mediums/outlets where you can use your brand photos
- Unique ways to use your brand photos
- How often you should plan on scheduling brand photo sessions
Resources
- Jessie Wyman Photography
- @jessiewymanphotos on Instagram
- Grab Jessie’s Shoot Planning Guide
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 107: How personal should your content strategy be?
Welcome to episode 107 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how personal should your content strategy be.
In our one-hundred-and-seventh episode you’ll learn:
- Three things you should consider when sharing personal situations on social media
- How sharing personal stories can connect you to your audience
- When you should think twice before sharing a personal piece of information
- How to handle your personal life through your content strategy
Resources
- Kate’s Pregnancy Announcement on her blog
- Kate’s Pregnancy Announcement on Instagram
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 106: 6 Things you can charge extra for as a Photographer
Welcome to episode 106 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the 6 things you can charge extra for when you're a photographer.
In our one-hundred-and-sixth episode you’ll learn:
- Additional ways to make income as a photographer
- Real numbers that Jessie has made charging extra for
- A few ways that you can ensure your still making a profit even if it will involve costs on your end
About our Guest:
Jessie Wyman is co-host here at Cocktails and Content Creation and is founder of Jessie Wyman Photography, a Boston-based personal brand photography studio serving women entrepreneurs who are ready to leave the bootstraps behind and elevate their brand with professional images.
She is also an avid dog lover and will likely be found petting any dog she can. She resides just outside of Boston with her husband and plans to adopt a new pup soon.
Links:
- Jessie Wyman Photography
- @jessiewymanphotos on Instagram
- Jessie’s Shoot Plan Guide
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 105: 6 Things you can Charge Extra for as an Influencer
Welcome to episode 105 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss 6 things you can charge extra for when you’re an influencer.
In our one-hundred-and-fifth episode you’ll learn:
- What you can charge extra for as an influencer
- How you should be breaking down your pricing
- Why you should take into account your hourly rate when you’re quoting a price
- How to present your pricing to a brand
About our Guest:
Kate Andrews is co-host here at Cocktails and Content Creation and founder of Fashionably Kate & Co., a Boston-based travel, fashion and lifestyle blog focused on helping women, mostly mamas of littles, to live their best life, jet-setting around the world while looking stylish.
She began her professional career as a Television Producer, News Anchor, Reporter and Show Host in the Boston market. Now she spends her days planning trips, sharing travel and fashion tips on her blog and Instagram, and running after her daughter, Arielle.
Links:
- Fashionably Kate & Co.
- @fashionablykateandco on Instagram
- Kate’s Content Planning Calendar
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 104: Can Content Creation help you Make 6 Figures?
Welcome to episode 104 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not content creation help you make 6 figures with brand and marketing strategist, Mallory Musante.
In our one-hundred-and-fourth episode you’ll learn:
- How to look at your annual income differently
- Why it’s okay for your income to fluctuate on a monthly basis
- How to handle that fluctuation when you have monthly business expenses and how to account for your salary
- Why goal setting can be essential to getting to your financial goals
- How stacking payments can help you understand the money coming into your business in the future
- How to create a content marketing strategy to get to you financial goals
- How to use your content pillars as a funnel
About our Guest:
Mallory Musante is a brand and marketing strategist helping small businesses create a bigger impact through strategic marketing.
With over a decade of experience in the marketing industry, building 7 businesses, and helping 200+ small business owners grow their brands, Mallory truly understands what it takes to create a magnetic presence that naturally attracts and connects with a brand's ideal audience.
She helps business owners not only play to their unique strengths but pairs that knowledge with the knowledge of their industry and target market, which leads to an authentic brand that people keep coming back to time and time again.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Mallory Musante
- Mallory Musante Marketing on Facebook
- @mallorymusante on Instagram
- @mallorymusante’s income for 2022
- @mallorymusante’s income goal for 2023
- Mallory Musante on LinkedIn
- How to use your Content Pillars to Create a Strategic Sales Funnel
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 103: 3 Reasons we get Stuck Creating Content
Welcome to episode one-hundred and three of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 reasons why we get stuck creating content.
In our one-hundred and third episode you’ll learn:
- 3 reasons why we get stuck creating content
- How developing your message can help to inspire you and inform your content
- How prioritization comes into play when it comes to dedicating what is important to you
- Why outsourcing content creation can be a lifesaver
- How overcoming your self-confidence issues can create a breakthrough
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 102: Why you should be regularly performing audits in your business/brand
Welcome to episode one hundred and two of the Cocktails & Content Creation Podcast! For this episode, we’re chatting about why you should be regularly performing audits in your business/brand.
In our one-hundred-and-second episode you’ll learn:
- What audits you should be performing on your business/brand
- How an audit can help you determine where you should be spending your time/money
- How Jessie and Kate both performed specific audits in certain areas of their brand and the insights they learned
- Why you should audit your business/bran regularly
- Easy tools to help you audit your business/brand
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 101: 2023 Goals
Welcome to episode one hundred and one of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at our goals for 2023.
In our one hundred and first episode you’ll learn:
- Why it is so important to set goals for your business
- Ways to discover what goals are right for you
- What goals Kate has set for her business, both as an influencer and freelance writer
- What goals Jessie has set for her photography business
- Why it’s important to spread your goals out throughout the year and do regular check ins to keep on track
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 100: 100th Episode!
Welcome to episode one hundred of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look back at the major lessons we’ve learned over the last 99 episodes.
In our one hundredth episode you’ll learn:
- What we’ve learned from all of our great guests
- Where we see the show going in 2023
- What we’re looking for in future guests - click here to email us your pitch!
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 99: Reworking your content pillars Take 2
Welcome to episode ninety-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to take a look at the content pillars for our co-host Kate Andrews’ blog.
In our ninety-ninth episode you’ll learn:
- What content pillars are and how they can inform your content strategy
- How Kate is updating her pillars to feel more aligned with her content and brand
- Examples of how Kate will create content based on her new pillars
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 98: 2023 Marketing Trends
Welcome to episode ninety-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing trends that are going to be dominating 2023 with Renee Perkins of Nantucket Island Marketing.
In our ninety-eighth episode you’ll learn:
- The social media marketing trends that dominated 2022
- How those trends are going to evolve in 2023
- How paid ads have changed with social media
- Why authenticity on social media will be key in 2023
About our Guest:
Renee Perkins is the Founder and CEO of Nantucket Island Marketing, an east coast full-service digital marketing agency. In business for just over two years, they work with a wide range of small to medium sized businesses and provide services like social media management, paid advertising, and more.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Nantucket Island Marketing
- @NantucketIslandMarketing on Facebook
- @NantucketIslandMarketing on Instagram
- Nantucket Island Marketing on Linkedin
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 97: Showing Gratitude on Thanksgiving
Welcome to episode ninety-seven of the Cocktails & Content Creation Podcast! For this episode, we’re sharing what we’re grateful for in life, as well as in our careers as entrepreneurs, in honor of Thanksgiving.
Thank YOU for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 96: All the Latest Instagram Updates
Welcome to episode ninety-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to give you a rundown of all the latest updates to Instagram.
In our ninety-sixth episode you’ll learn:
- New tools that Instagram is rolling out for content creators
- How Instagram is trying to keep people on the app with these new features
- How some of their new features will help creators make money
Resources:
- @mosseri on Instagram (Adam Mosseri is the head of Instagram)
- @creators on Instagram (Instagram Creators Community)
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 95: Reworking your Content Pillars
Welcome to episode ninety-five of the Cocktails & Content Creation Podcast! For this episode, we’ll take a look at our co-host, Jessie Wyman’s content pillars for her photography business.
In our ninety-fifth episode you’ll learn:
- What content pillars are and how they can inform your content strategy
- How Jessie is updating her pillars to feel more aligned with her content and brand
- How subtopics come into play when considering your pillars
- Examples of how Jessie will create content based on her new pillars
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Until next time, cheers to your next cocktail and happy content creating!
Kate & Jessie
Hosts of “The Cocktails and Content Creation Podcast”
Episode 94: The Future of Content Creation with the Emergence of AI Welcome to episode ninety-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about The Future of Content Creation with the Emergence of AI with https://www.linkedin.com/in/davesnydercp/ (Dave Snyder) of https://www.copypress.com/ (CopyPress). In our ninety-fourth episode you’ll learn: What Artificial Intelligence (AI) is and how it relates to content creation The cons of AI and the dangers of using it to churn out more content How AI can impact the value of our content How AI will affect content creation in the future (both good and bad) Examples on how AI can be used by service providers to streamline their process
About our Guest: https://www.linkedin.com/in/davesnydercp/ (Dave Snyder) is the CEO of https://www.copypress.com/ (CopyPress). His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Dave has been the CEO of CopyPress for over 10 years now and has helped organizations like Stitchfix, Fanatics, and LinkedIn improve their content creation. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.copypress.com/ (Copypress) https://www.linkedin.com/in/davesnydercp/ (Dave Snyder)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 93: Can you Manifest Money? Welcome to episode ninety-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to get a little deep and discuss the question, can you manifest money? In our ninety-third episode you’ll learn: How you can still manifest without being super woo-y How niching down can lead to more sales Why being open is key to money manifestation How continuing to put in the work can create more leads, which can equal more sales/income
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 92: How to Prep your Holiday Content Welcome to episode ninety-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to prep your holiday content from both an influencer’s point of view, as well as a photographer who works with seasonal brands. In our ninety-second episode you’ll learn: What you need to keep in mind when preparing for holiday content Why starting early can help you in the end and tips to make sure you don’t miss out! Why staying organized can make your life so much easier
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 91: Dealing with Hustle Culture and the Girlboss Label as an Entrepreneur Welcome to episode ninety-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with hustle culture and the girlboss label as an entrepreneur. In our ninety-first episode you’ll learn: Trends we are seeing and why hustle culture and the girlboss label can be detrimental How both Jessie and Kate have been shying away from hustle culture How remembering your “why” can serve you better
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 90: How to Deal with Burnout as a Content Creator Welcome to episode ninety of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to deal with burnout as a content creator with Nina Hendrick of Nina Hendrick Home. In our ninetieth episode you’ll learn: What brought Nina to the breaking point How she came to know that it was okay to take a break How taking some time can help to spark creativity What she would have done if not able to step fully away and had to push through Healthier ways to balance your content creation
About our Guest: Nina Hendrick is a small-town New England girl with a passion for all things home. Most days, you can find her sneaking in as many pages as she can from a good book (okay… a regency romance novel). She loves cottages, rustic furniture, and old barns. The thing she loves most about what she does is helping people create a meaningful space that they can enjoy with those they care about. Like many people, she loves beautiful things, they make her happy. However, her real goal is not to have a perfect home, it’s to have a meaningful home to enjoy with her family and friends. She shares on her blog and social media because she wants to inspire and teach others with the same desire! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.ninahendrick.com (Nina Hendrick) https://www.facebook.com/ninahendrickhome (@NinaHendrickHome on Facebook) https://twitter.com/nina_hendrick (@Nina_Hendrick on Twitter) https://www.instagram.com/ninahendrickhome (@NinaHendrickHome on Instagram) https://youtube.com/c/NinaHendrickHome (@NinaHendrickHome on YouTube)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 89: Common Mistakes Creatives make with Pricing Welcome to episode eighty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about common mistakes creatives make with pricing with the self-proclaimed pricing queen, Jasmine Parasram. In our eighty-ninth episode you’ll learn: The difference between charging your worth and charging your value The common mistakes that creatives make with their pricing How we can gain the confidence to price our value How to avoid comparing your pricing to others How to price yourself when you’re just starting out The basics of how to figure out how much you should be charging
About our Guest: Jasmine Parasram is a self-proclaimed Pricing Queen and Design Superwoman. Her love of teaching pricing was born out of necessity, often having confused creatives slide into her DMs wanting to know how to price with confidence and clarity. This total foodie launched her online course, Easy as Pie Pricing, this year. She also has an online community and provides plenty of pricing resources on her website and through her email list. Jaz says that almost every creative she’s ever met is discounting their worth before they even serve their genius, and she’s passionate about changing that recipe for success. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.jasminedesigns.com.au (Jasmine Designs) https://www.facebook.com/groups/pricingforthehungrycreative (Pricing for the Hungry Creative on Facebook) http://www.instagram.com/yourpricingqueen (@YourPricingQueen on Instagram) https://www.youtube.com/channel/UCd0x5euEex1SYLwvFBfJ7WA (Jasmine Designs on YouTube) Easy as Pie Pricing Calculator
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 88: How to Cold Pitch your way to Success Welcome to episode eighty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to cold pitch your way to success with Naomi Olasoji of http://weareboundlessstudios.com (Boundless Studios). In our eighty-eighth episode you’ll learn: What brand strategy is and why it is so important to your business How persistence is key when it comes to cold-pitching Why you need to consider the needs of the prospective client How remembering your goal can help you write a good pitch How to push past the mindset about cold-pitching Why you should start before you’re ready - yes you read that right!
About our Guest: Naomi Olasoji is a brand and social media strategist. She helps small businesses find their soul by identifying and creating memorable and identifiable brands that stand out from their competition and attract their most loyal customers. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://twitter.com/boundlesstudios (@BoundlessStudios on Twitter) http://weareboundlessstudios.com (Boundless Studios) https://www.youtube.com/channel/UCWtxBpA9CDtIML70nsP3CXQ (Boundless Studios on YouTube) https://amzn.to/3Rr5P7R (The Secret Thoughts of Successful Women) - Book suggestion from Naomi!
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 87: 8 Legally Protectable Parts of a Blog and Reasons to Copyright Your Website Welcome to episode eighty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the 8 legally protectable parts of a blog and reasons to copyright your website with https://www.instagram.com/speariplaw/ (Maria Spear Ollis) of http://spear-ip.com (Spear IP). In our eighty-seventh episode you’ll learn: Where on your website you can protect your blog from copyright infringement How to copyright materials What elements are protectable What sorts of content may not be protectable The difference between registering for a trademark or copyright vs just having a trademark Why registering a trademark for certain parts of your brand can protect you down the road
About our Guest: https://www.instagram.com/speariplaw/ (Maria Spear Ollis) is an attorney bringing peace of mind to content creators and online brands when it comes to http://spear-ip.com (IP protection), contracts, and internet law. Her goal is to help her clients before “it” hits the fan so that if setbacks happen, they’ll bounce back faster. When Maria isn’t hammering away at a copyright issue or https://www.youtube.com/c/SpearIP (recording a YouTube video), you can catch her dancing to Motown hits with her two sons, cooking with her husband, learning about herbs and medicinal plants, or hollering at her dog to get down from the couch. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://spear-ip.com (Spear IP) https://www.youtube.com/c/SpearIP (Spear IP on YouTube) https://www.linkedin.com/in/marispe/ (Maria Spear Ollis on LinkedIn) https://www.instagram.com/speariplaw/ (@speariplaw on Instagram) https://www.tiktok.com/@theinternetattorney (@theinternetattorney on TikTok)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 86: All About Licensing - Using Canva and Music in TikToks and Reels for Business Legally Welcome to episode eighty-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about using Canva and music in TikToks and Reels for business legally with https://www.instagram.com/speariplaw/ (Maria Spear Ollis) of http://spear-ip.com (Spear IP). In our eighty-sixth episode you’ll learn: The ways you may have been using Canva and audio on TikTok and Reels illegally Why the account types matter (creator, business and personal) How you can make sure you are using these apps legally Why you need to be paying attention to the terms and conditions of these apps Why finding a workaround when it comes to music on TikTok and IG Reels is not a good idea
About our Guest: https://www.instagram.com/speariplaw/ (Maria Spear Ollis) is an attorney bringing peace of mind to content creators and online brands when it comes to http://spear-ip.com (IP protection), contracts, and internet law. Her goal is to help her clients before “it” hits the fan so that if setbacks happen, they’ll bounce back faster. When Maria isn’t hammering away at a copyright issue or https://www.youtube.com/c/SpearIP (recording a YouTube video), you can catch her dancing to Motown hits with her two sons, cooking with her husband, learning about herbs and medicinal plants, or hollering at her dog to get down from the couch. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://spear-ip.com (Spear IP) https://www.youtube.com/c/SpearIP (Spear IP on YouTube) https://www.linkedin.com/in/marispe/ (Maria Spear Ollis on LinkedIn) https://www.instagram.com/speariplaw/ (@speariplaw on Instagram) https://www.tiktok.com/@theinternetattorney (@theinternetattorney on TikTok)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 85: Is it Worth Creating an Online Course? Welcome to episode eighty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not it is worth creating an online course with http://www.instagram.com/themillersocial (Katy Miller) of http://www.themillersocial.com (The Miller Social). In our eighty-fifth episode you’ll learn: The 3 courses you need for your business Why you shouldn’t start a course when you’re just getting into business How to tell if you’re ready to start a course Useful systems and apps for course creation Why creating a course could be beneficial to someone’s business
About our Guest: http://www.instagram.com/themillersocial (Katy Miller) is a social media strategist and course creator with a background in education and instructional design and development. She helps entrepreneurs create money-making courses and build a social strategy that makes a big impact. She is also a wife, mom, self-proclaimed coffee snob, and loves a good Target wander. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.themillersocial.com (The Miller Social) http://www.facebook.com/themillersocial (The Miller Social on Facebook) http://www.instagram.com/themillersocial (@TheMillerSocial on Instagram)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 84: How do I know if it’s time to niche down my audience? Welcome to episode eighty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how do you know if it’s time to niche down your audience with http://www.instagram.com/jesscreatives (Jessica Freeman) of http://www.jesscreatives.com (Jess Creatives). In our eighty-fourth episode you’ll learn: The benefits of niching down including the ability to make more money How niching down can help your website’s SEO Why you should start with a broader focus and then niche down How to know when it’s time to niche down Why you can charge more when you niche down How to know when you’ve found your niche
About our Guest: http://www.instagram.com/jesscreatives (Jessica Freeman) is an Atlanta-based, award-winning web designer that has been in business for 10 years. Jess helps nutrition and fitness business owners build authority and get more clients through their websites and online presence. When she’s not working with clients, you can find her teaching on her YouTube channel and podcast. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.jesscreatives.com (Jess Creatives) http://www.instagram.com/jesscreatives (@JessCreatives on Instagram) https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg (Jess Creatives on YouTube)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 83: How to Find Inspiration as a Content Creator Welcome to episode eighty-three of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how and where we find our inspiration. In our eighty-third episode you’ll learn: Where we look to for inspiration when we’re feeling stuck How to use Google to get inspiration How you can break one piece of content into smaller bites to keep your content fresh with inspiration may be lacking How to avoid copying when lacking inspiration Bonus - some of our insights from the Netflix show, Becoming Anna
Resources: https://www.bigpicturebranding.com/blog/how-to-create-an-engaging-audience-survey-13-example-questions (How to Create an Engaging Audience Survey) by Big Picture Branding
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 82: How to create quality content to promote your next event Welcome to episode eighty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create quality content to promote your next event with Hayley Denker of http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing). In our eighty-second episode you’ll learn: How to start thinking about marketing your next in-person event How making your content and personalizing your event to your intended audience can make all the difference Why you need to also give a carrot for attendance Where to post your event and tech options behind it to make it a success
About our Guest: Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement. The Hayley Denker Marketing Manifestor Drink Recipe 2 oz. Gin 1 oz. Aperol 2 sprigs Rosemary 1 oz. Simple Syrup 1 oz. Fresh Grapefruit Juice Top it off with Seltzer Garnish with Grapefruit
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) http://www.instagram.com/hayleydenkermarketing (@hayleydenkermarketing on Instagram) http://www.facebook.com/HayleyDenkerMarketing (Hayley Denker Marketing on Facebook) https://calendly.com/hayleydenkermarketing/initialconsult (Book a Coffee Chat with Hayley!)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 81: How to use content marketing to supplement your paid traffic Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing). In our eighty-first episode you’ll learn: The difference between organic content marketing and paid traffic Why knowing your goal is important when starting with paid traffic How a content marketer makes content creation easier for her business How your brand’s vibe, your rituals and the trends can play into your content marketing
About our Guest: Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She’s established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement. The Hayley Denker Marketing Manifestor Drink Recipe 2 oz. Gin 1 oz. Aperol 2 sprigs Rosemary 1 oz. Simple Syrup 1 oz. Fresh Grapefruit Juice Top it off with Seltzer Garnish with Grapefruit
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) http://www.instagram.com/hayleydenkermarketing (@hayleydenkermarketing on Instagram) http://www.facebook.com/HayleyDenkerMarketing (Hayley Denker Marketing on Facebook) https://calendly.com/hayleydenkermarketing/initialconsult (Book a Coffee Chat with Hayley!)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 80: How to Outsource your Blog Content Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to outsource your blog content. In our eightieth episode you’ll learn: Why you should be blogging and what it can do for your business When it’s time to outsource your blog Why you should hire someone who’s willing to learn your brand Why you should expect to still spend some time on your blog content even with a blog writer on your staff Some tools that make the process easy The process of hiring a blog writer and what that relationship can look like
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://app.asana.com/ (Asana) https://drive.google.com/drive (Google Drive) https://www.loom.com/home (Loom) https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Grab Kate’s Content Calendar)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 79: Kate’s Reels Experiment Results Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how it turned out for her. She’s giving us all the details including specific numbers on her engagement, the number of followers she gained, and how she kept it up. In our seventy-ninth episode you’ll learn: How Kate posted nothing but IG Reels for 20 days Her results from the first 20 days What she learned from posting nothing but reels How she did when she was invited back to the program
Resources: https://www.instagram.com/fashionablykateandco/ (@FashionablyKateAndCo on Instagram) https://inshot.com/ (InShot) https://www.vixerapp.com/ (Vixer) https://www.planoly.com/ (Planoly) https://drive.google.com/drive/u/0/ (Google Drive) https://view.flodesk.com/pages/62b316f8c133f442c4f68884 (Grab Kate’s IG Reels Content Calendar) to keep your Reels organized
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 78: Kate’s Reels Experiment Welcome to episode seventy-eight of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about Kate’s Reels experiment and how she plans on posting nothing but reels for 20 days! In our seventy-eighth episode you’ll learn: Instagram has allocated money to creators to create Reels on the platform How to recreate Kate’s process to post nothing but Reels on your Instagram Why you don’t have to create a bunch of new material How to use what you already have on your phone to create Reels
Resources: https://www.instagram.com/fashionablykateandco/ (@FashionablyKateAndCo on Instagram) https://inshot.com/ (InShot) https://www.vixerapp.com/ (Vixer) https://www.planoly.com/ (Planoly) https://drive.google.com/drive/u/0/ (Google Drive) https://view.flodesk.com/pages/62b316f8c133f442c4f68884 (Grab Kate’s IG Reels Content Calendar) to keep your Reels organized
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 77: How this Business Owner Empowers her Clients through Transformational Photography Welcome to episode seventy-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can find empowerment through your content creation with empowerment specialist and photographer, http://www.riamackenziephotography.com (Ria MacKenzie). In our seventy-seventh episode you’ll learn: How finding your niche can empower your own work and provide a great client experience How fostering a community in both a physical and digital space can nurture client relationships How we can create content to help our clients overcome body bias as an entrepreneur How boudoir photography can empower womxn even after the shoot
About our Guest: http://www.riamackenziephotography.com (Ria MacKenzie) is an empowerment specialist and body image activist offering a transformational photo experience for womxn. She has been a photographer for 12 years but found her niche in boudoir photography in 2020. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.riamackenziephotography.com (Ria MacKenzie Photography) https://www.instagram.com/riamackenziephotography/ (@riamackenziephotography on Instagram) https://www.facebook.com/groups/riamackenzieempoweredwomen (Ria MacKenzie’s Empowerment Group) https://www.tiktok.com/@riamack (@riamack on TikTok)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 76: All things Influencing Welcome to episode seventy-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things influencing with influencer and founder of http://www.wearewavecollective.com (Wave Collective), https://www.instagram.com/robbinmangano/ (Robbin Mangano). In our seventy-sixth episode you’ll learn: What an influencer manager does When and more importantly why you should consider hiring an influencer manager What brands are looking for when seeking influencers for a campaign and what they may find value in How photography quality can impact rates Why you shouldn’t take it personally when a brand doesn't select you for their campaign The trends you should be adopting if you want to make it as an influencer - hint: video is key!
About our Guest: https://www.instagram.com/robbinmangano/ (Robbin Mangano) is the owner and founder of http://www.wearewavecollective.com (Wave Collective), a full-service communications firm, focused on public relations, social media, content creation, and influencer marketing. Robbin and her team works with clients such as Primark, Shake Shack, and more. She is also the founder of https://www.instagram.com/thegoldencod/ (The Golden Cod), an apparel and jewelry brand, inspired by coastal New England living. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.wearewavecollective.com (Wave Collective) https://www.linkedin.com/in/robbin-mangano-34044814/ (Robbin Mangano on LinkedIn) https://www.instagram.com/robbinmangano/ (@robbinmangano on Instagram) https://www.instagram.com/wearewavecollective/ (@wearewavecollective on Instagram) https://www.instagram.com/thegoldencod/ (@thegoldencod on Instagram)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 75: How to be your own Hype Person Welcome to episode seventy-five of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about why you need to be your own hype person and how to do it. In our seventy-fifth episode you’ll learn: Easy ways to hype yourself up Why entrepreneurs need to act as their own hype person How being able to share your accomplishments can help you land your next gig Why staying in your lane can be helpful in acknowledging your truth Tips to avoid sounding like you’re bragging about those accomplishments
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 74: 3 Things to Consider Before Leaving Your Full-Time Job Welcome to episode seventy-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things to Consider Before Leaving Your Full-Time Job with https://www.instagram.com/bookkeepingbyburke/ (Rachel Burke) of http://www.bookkeepingbyburke.com (Bookkeeping by Burke). In our seventy-fourth episode you’ll learn: The pros and cons of staying at your full-time job and pursuing your passion as a side hustle When you should consider going FT with your side hustle The risks of leaving your FT job for your side hustle The 3 things you should consider before leaving your full-time job Why considering your purpose for your business can come into play when deciding to leave your FT job Why you should build your business around your life, not the other way around
About our Guest: Rachel Burke worked in corporate America for eight years holiding four different roles at different companies in different industries. At first she thought something was wrong with her for constantly bouncing around but she recently realized it wasn't her - it was corporate America. Bottom line, she has never felt fulfilled in her work. With her entrepreneurial mind and passion for building something of her own, she started the Her Side Hustle Podcast in January 2021. It was during one of her interviews that she was introduced to the world of bookkeeping and she instantly knew this was the path for her. With Bookkeeping by Burke, Rachel’s main goal is to empower female business owners to take control of their finances and use them to scale their business. She loves helping women quit their full-time jobs and build a business they love and are proud of. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.bookkeepingbyburke.com (Booking by Burke) https://www.instagram.com/bookkeepingbyburke/ (@bookkeepingbyburke on Instagram)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 73: How to Cure Shiny-Marketing-Tactic Syndrome for Good Welcome to episode seventy-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to Cure Shiny-Marketing-Tactic Syndrome for Good with Kaye Putnam. In our seventy-third episode you’ll learn: What Shiny-Marketing-Tactic Syndrome is How understanding your Brand Archetype can help you to avoid it The three systems to help you keep your focus and not get distracted by all the noise How to develop content based on your initial offer Why your brand strategy can come after developing your first offer or serve and how that works
About our Guest: Entrepreneurs around the world hire Kaye Putnam and her team to define and build their brands. They set the stage for their greatest life’s work. Kaye has a degree in Marketing with a Psychology minor, but her true education comes from working with a variety of entrepreneurs. She’s worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. She helps her clients to evolve from a place of ambiguity and distraction to a place of aligned action. She believes that a brand is so much more than design. She starts by uncovering the psychology of the brand. Then her team uses beliefs, personality, and timeless archetypes to define her client’s core message. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://kayeputnam.com (Kaye Putnam) https://www.facebook.com/marketingkaye (Kaye Putnam on Facebook) https://www.instagram.com/kayeputnam/ (@kayeputnam on Instagram) https://www.youtube.com/channel/UCxWd1bpFpuLJTNXlyFUZyKA (Kaye Putnam on YouTube) https://www.linkedin.com/in/kayeputnam/ (Kaye Putnam on LinkedIn) https://www.kayeputnam.com/typequest/ (‘TypeQuest) - Free Brand Archetype Challenge Hosted by Kaye Putnam
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 72: Be Your Own Publicist Welcome to episode seventy-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to be your own publicist with speaker and author, https://juliesolomon.net (Julie Solomon). In our seventy-second episode you’ll learn: What a publicist does and how you can do the work yourself How the publicity industry has changed in the past few years and how it affects how you should pitch yourself How to find the right contacts to pitch to for media coverage That pitching can also be useful for service-based entrepreneurs Why you need to focus on building your brand before pitching yourself The elements of a successful pitch Actionable tips to start acting like your own publicist and pitch yourself today
About our Guest: https://juliesolomon.net (Julie Solomon) is a Speaker, Business Coach, Host of the top-rated https://juliesolomon.net/podcast (The Influencer Podcast), and Author of http://juliesolomon.net/getwhatyouwant (Get What You Want: How to Go From Unseen to Unstoppable). Get What You Want teaches you how to shake off outdated ideas of what is possible and use your newfound belief to make anything you want happen. Julie has launched several successful online programs including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind, which teach clients how to master the skill sets needed to take a personal brand idea and turn it into a profitable, sustainable. In her weekly podcast, The Influencer Podcast, Julie offers up real-time coaching, straight talk, and conversations to her millions of listeners worldwide. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://juliesolomon.net (Julie Solomon) https://www.instagram.com/julssolomon/?hl=en (@julssolomon on Instagram) https://juliesolomon.net/podcast (The Influencer Podcast) http://juliesolomon.net/getwhatyouwant (Pre-order Julie’s Book) https://www.parnassusbooks.net/juliesolomon (Grab a signed copy of Julie’s book here)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 71: How to Find Your Ideal Client with Design Thinking Welcome to episode seventy-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to find your ideal client with design thinking with Sydney Chalakos of Marathon Marketing & Branding. In our seventy-first episode you’ll learn: What Design Thinking is The benefits of Design Thinking How Design Thinking can help you problem solve in your business and help understand the pain points for your ideal clients How we can implement it in our business as a market research tool How design thinking is different than market research surveys How to use that research to inform your copy and social media posts to bring in sales
About our Guest: Sydney Chalakos helps local business owners simplify their online marketing so they can stand out online, connect with their ideal customers, and generate more revenue in their business. She’s been serving local businesses since 2015 and has almost a decade of marketing experience. When she’s not working on her business, you can find her taking a Peloton tread bootcamp or spending time with her hubby Ryan and new son Luca. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.marathonmarketingbranding.com (Marathon Marketing & Branding) https://www.facebook.com/MarathonMarketingBranding (Marathon Marketing & Branding on Facebook) https://www.instagram.com/marathonmarketingbranding (@marathonmarketingbranding on Instagram) https://www.linkedin.com/in/sydneychakalos/ (Sydney Chalakos on LinkedIn) https://www.amazon.com/Designing-Growth-Field-Step-Step/dp/023116467X (The Designing for Growth Field Book) (Sydney’s favorite design thinking resource) https://marathonmarketingbranding.com/content-creation-bootcamp (Marathon Marketing and Branding Content Creation Bootcamp )
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 70: Choosing the best marketing platform for your offer Welcome to episode seventy of the Cocktails & Content Creation Podcast! For this episode, we’re talking about choosing the best marketing platform for your offer with Emily Parker of Double E Strategies. In our seventieth episode you’ll learn: Why you need to figure out what platform is the right one for you and your business Why you should think beyond Instagram and TikTok as the best platforms for your business How you can specifically tailor your content for each platform The tools that can help you track your results and how to get started as a beginner How to avoid burnout when it comes to your content creation
About our Guest: Emily Parker is the founder of Double E Strategies which provides digital marketing services such as website development, social media management and advertising, as well as email marketing. Their goal is to help impactful companies grow through fresh and innovative strategies. Her team has been working in marketing since 2017, and they keep up with the ever-changing trends and platforms so that their clients don't have to. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.doubleestrategies.com/ (Double E Strategies) http://www.facebook.com/DoubleEStrategies (Double E Strategies on Facebook) http://www.instagram.com/doubleestrategies/ (@doubleestrategies on Instagram) https://www.linkedin.com/company/double-e-strategies (Double E Strategies on LinkedIn) https://analytics.google.com/analytics/web/?authuser=0#/a98695449w238190248p222720204/admin/tracking/tracking-code/ (Google Analytics) https://www.doubleestrategies.com/social-media-platforms (Double E Strategies Freebie to Find your Ideal Platform)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 69: How Your Website Design and Content can Drive Sales Welcome to episode sixty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how your website design and content can drive sales with https://www.linkedin.com/in/isabelkateman/ (Isabel Kateman) of https://stripeddogcreative.com (Striped Dog Creative). In our sixty-ninth episode you’ll learn: Why a website is still important even with social media Understanding that there is more than just making your website ‘pretty’ How a strong strategy is important when creating your site to get conversions The pieces of a functional website and how it can work for you How thinking about sales psychology impacts great website design The best ways to measure your website’s success The tools to create your own website
About our Guest: https://instagram.com/stripeddogcreative (Isabel Kateman) is the Founder and CEO of https://stripeddogcreative.com (Striped Dog Creative). Isabel and her team create highly strategic and gorgeous websites for six-figure service providers and course creators who are looking to reach seven figures and beyond. Isabel has over a decade of agency experience working with Fortune 500 companies across digital strategy, marketing, and project management. Her zone of genius is strategic thinking and building clear solutions in a sea of information. She started Striped Dog Creative in 2017 as a full-scale digital marketing agency, but transitioned the agency to focus solely on website design in early 2020 after noticing a gap in the market. There were so many incredible graphic designers creating absolutely gorgeous websites…but they were lacking an overarching strategy. While they were pretty, they were also useless in terms of connecting emotionally with the clients that landed on the page, taking the consumer journey into account within the design and flow of the content, and keeping the larger marketing goals of the business in mind. Isabel realized that with her background in digital marketing, brand strategy, and project management, she could approach website design from a completely different angle–strategy and storytelling first. When she’s not working, you can find Isabel at a SoulCycle class, trying a new brunch spot, or binge-watching the latest crime drama. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://stripeddogcreative.com (Striped Dog Creative) https://www.facebook.com/stripeddogcreative (@stripeddogcreative on Facebook) https://instagram.com/stripeddogcreative (@stripeddogcreative on Instagram) https://www.linkedin.com/in/isabelkateman/ (Isabel Kateman on LinkedIn) https://stripeddogcreative.com/podcast/ (The Striped Dog Creative Podcast) https://stripeddogcreative.com/about-page-secrets (Secrets to a High-Converting About Page You Won't Hate Writing Freebie) https://stripeddogcreative.com/showit-design-course (Mind-Reading Website Program Waitlist) https://analytics.google.com/analytics/web/ (Google Analytics) https://showit.co/?utm_source=google&utm_medium=cpc&https://showit.co/?utm_source=google&utm_medium=cpc&gclid=Cj0KCQjwyMiTBhDKARIsAAJ-9VvFBv1b4H8MZqr_jI5HZvWtpHTYWsYgzmD2HMZ9LX2WGrdw8pkd6J8aAuxbEALw_wcB (Showit Website Builder) https://www.squarespace.com/ (Squarespace) https://www.canva.com/ (Canva)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 68: 3 Easy Ways to Set Boundaries as an Entrepreneur Welcome to episode sixty-eight of the Cocktails & Content Creation Podcast! In this episode, we’re talking about how we set boundaries in our businesses as entrepreneurs. In our sixty-eight episode you’ll learn: The costs of overbooking yourself to accommodate clients How your contact form and workflow can help you to stay within your boundaries Tips to respond to out of scope work or requests to work on days outside your set workdays Why keeping email responses short will help make boundaries clear When it makes sense to go a little beyond what the scope called for Why setting office days and times can prevent burnout How setting expectations can help set boundaries Why you need to say no sometimes
Resources & Links: https://jessiewymanphotography.com/ (Jessie Wyman Photography) http://share.honeybook.com/jessie83572 (Honeybook - save 20% with Jessie’s link) https://fashionablykateandcompany.com/ (Fashionably Kate & Co.) https://www.thebrandphotographermethod.com/ (The Brand Photographer Method) https://fashionablykateandcompany.com/portfolio/ (Kate Andrews’ Writing Portfolio)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 67: How to Create a Video Content Blueprint Welcome to episode sixty-seventh of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how you can create a video content blueprint with India Brown of India Brown Business Solutions. In our sixty-seventh episode you’ll learn: What a Video Content Blueprint is Why video isn’t going away and you need to jump on the bandwagon An example of using video to benefit your brand and earn a good ROI How to create a strategy when you post video What technology and editing software you need to create your best reels
About our Guest: As a Video Marketing Strategist and Social Media Manager, http://indiabrown.co (India Brown) helps entrepreneurs and small business owners develop a full Social Media and Video Marketing strategy that allows them to show up confidently on camera, stand out and attract more paying clients. India is also the founder of Visionary Mom Circle, a professional networking group for entrepreneurial millennial moms. Being a busy entrepreneur herself, she understands the importance of making video content creation simple and painless but effective and lasting. When she’s not helping clients, she’s chasing her 2 daughters alongside her husband. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://indiabrown.co (India Brown Business Solutions) https://www.instagram.com/videobyindia/ (@videobyindia on Instagram) https://www.linkedin.com/in/india-brown-0140a254/ (India Brown on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 66: How to Conquer Imposter Syndrome Welcome to episode sixty-six of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to conquer imposter syndrome with licensed clinical psychologist, http://drkellyvincent.com (Dr. Kelly Vincent). In our sixty-sixth episode you’ll learn: What Imposter Syndrome is How even the most successful people can deal with Imposter Syndrome Why entrepreneurs are even more likely to deal with Imposter Syndrome Ways to focus in on the problem and combat it Why therapy isn’t just a good solution to imposter syndrome, but can also act as a preventative
About our Guest: https://www.instagram.com/dr.kellyvincent/ (Dr. Kelly Vincent) is a licensed clinical psychologist, based in Encinitas, CA and owner of Nourished Wellness Group, a holistic mental health wellness collective. She works predominately with women who are struggling with anxiety, imposter syndrome, life transitions, relationship struggles, low self-esteem, and trauma. More specifically, she works with many mamas, along with female business owners. She has been featured in Vanity Fair, PopSugar and Forbes. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://drkellyvincent.com (Dr. Kelly Vincent) https://www.instagram.com/dr.kellyvincent/ (@dr.kellyvincent on Instagram) https://www.drkellyvincent.com/instagram (Free Resources for Mental Health)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 65: How to Show up in your Brand Welcome to episode sixty-five of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to pick outfits for your photos and show up in your brand with personal stylist, http://www.nicoleotchy.com (Nicole Otchy). In our sixty-fifth episode you’ll learn: What you should be considering when picking the colors of your clothes for photoshoots How Covid has changed how we’re dressing and how that has actually affected fashion and, in turn, branding Why you should be experimenting and listening to your intuition when it comes to picking out new pieces How dressing for your brand can act as part of your messaging and create trust with your audience/clients
About our Guest: http://www.nicoleotchy.com (Nicole Otchy) is a personal stylist and personal branding consultant. She works with ambitious women to uncover and refine their personal brands using their personal style. Her mission and passion is to help women step fully into their visibility so they can do the work they are meant to do in the world. She is also the host of the Self Styled Podcast. Nicole's been a stylist for 12 years. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.nicoleotchy.com (Nicole Otchy) https://www.instagram.com/nicoleotchy/ (@nicoleotchy on Instagram) https://www.linkedin.com/in/nicoleotchy/ (Nicole Otchy on LinkedIn) https://nicoleotchy.com/brand-styling-workshop (Nicole Otchy’s Style Your Brand Workshop)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 64: How to Monetize your Blog with the Mighty Network Welcome to episode sixty-four of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how you can use the Mighty Network to monetize your blog with https://www.instagram.com/lisasharpcreative/ (Lisa Sharp) of https://lisasharpcreative.com (Lisa Sharp Creative). In our sixty-fourth episode you’ll learn: What The Mighty Network Is How it differs from Instagram, Facebook and other social media networks Why The Mighty Network can be beneficial to a blog How to get started on The Mighty Network How it can be a big part to marketing your business or blog
About our Guest: Lisa Sharp is a digital content creator with over a decade of experience. She uses her expertise in digital content creation to help others create their own brands. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://lisasharpcreative.com (Lisa Sharp Creative) https://www.facebook.com/lisasharpcreative (@lisasharpcreative on Facebook) https://twitter.com/lisasharpcreate (@lisasharpcreative on Twitter) https://www.instagram.com/lisasharpcreative/ (@lisasharpcreative on Instagram) https://www.linkedin.com/in/lisapiercysharp/ (Lisa Sharp on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 63: Influencing after 50 Welcome to episode sixty-three of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to grow your following by fostering a community on Instagram as an influencer over 50 with http://www.instagram.com/agegr8fully (Lisa Tamagini). In our sixty-third episode you’ll learn: Why community is essential when you’re trying to grow your Instagram account How to foster community on your social media Why age should be embraced on social media How brands are starting to look at over 40, 50 and 60 influencers to share their products and what that means for Instagram
About our Guest: Lisa Tamagini started http://www.instagram.com/agegr8fully (AgeGr8fully) as a pandemic passion project. As a vocal coach and performer, when the country locked down, she decided to distract herself with her secondary passion: teaching midlife women how to claim their power through style and beauty. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.instagram.com/agegr8fully (@agegr8fully on Instagram) https://www.uncommonthreads.org/ (Uncommon Threads)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 62: Should you create content for LinkedIn? Welcome to episode sixty-two of the Cocktails & Content Creation Podcast! For this episode, we’re talking about whether or not you should create content for LinkedIn with https://www.instagram.com/colorsnack/ (Volta Voloshin-Smith) of https://www.colorsnack.com/ (Color Snack). In our sixty-second episode you’ll learn: How to leverage LinkedIn as a creator The types of content that perform best on the platform How you can gain more clients/leads using LinkedIn How LinkedIn isn’t just for the ‘corporate world’ How the LinkedIn algorithm helps your content be seen even weeks after it’s been posted Easy ways to get started on the platform today
About our Guest: An immigrant from Moldova, https://www.instagram.com/colorsnack/ (Volta Voloshin-Smith) celebrates food with art and animation. Volta’s fine art pieces range from evocative still lifes that capture the nostalgia of meals shared with others, to playful birds on snacks that celebrate life’s simplest joys. Volta is the author of Watercolor Snacks, an instructional book on how to paint various foods with watercolors. She also hosts watercolor workshops and does brand activations for corporate clients like Dallas Mavericks, Home Depot, Michaels Stores, Buzzfeed, and others. https://www.linkedin.com/posts/voltavoloshinsmith_foodandbeverage-watercolor-contentcreator-activity-6907299405960245248-1D3o (Grace Hopper Cocktail): 1 oz navy rum 1 oz amaro nonino .75 oz aperol .25 oz luxardo .75 oz pineapple juice .25 oz lime juice
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.colorsnack.com/ (Color Snack) https://www.instagram.com/colorsnack/ (@colorsnack on Instagram) https://www.linkedin.com/in/voltavoloshinsmith/ (Volta Voloshin-Smith on LinkedIn) https://rstyle.me/+94qqXQ-qKwEXuup_5n6glA (Watercolor Snacks: Inspiring Lessons for Sketching and Painting Your Favorite Foods) https://streamyard.com/ (StreamYard - Stream directly to LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 61: How a Buyer Persona Can Help Inform your Content Creation Welcome to episode sixty-one of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how a buyer persona can help inform your content creation with https://www.linkedin.com/in/julia-maggiacomo-b4b10ab7/ (Julia Maggiacomo), owner and founder of http://www.beechicevents.com (Bee Chic Events). In our sixty-first episode you’ll learn: What a persona is and how it can help you to tailor your offer to make more sales Why you don’t need to create a bunch of new content to fit all of the different personas Why you shouldn’t be afraid to niche down when creating your personas and, as a result, your offers How being specific and researching these personas can save you time and lead to more clients
About our Guest: https://www.linkedin.com/in/julia-maggiacomo-b4b10ab7/ (Julia Maggiacomo) is the owner and founder of http://www.beechicevents.com (Bee Chic Events), an event and lifestyle company specializing in bringing amazing experiences right to the comfort of people's homes and include fun for everyone (even the pets!). They also transform spaces for our clients and bring their ideas to life. Prior to launching https://www.instagram.com/beechicevents/ (Bee Chic Events), Julia has been working in corporate marketing and events. She specializes in helping companies identify their target audience and how to best tailor content to that audience while also keeping in mind it is not going to be one buyer persona. For every service/ offering, there is a different audience or a niche audience you can pull in to boost your sales. She has been able to do this for Bee Chic Events and within just the first two months of officially launching, has grown a following of 161 followers on Instagram and have reached 2,252 accounts in the last 30 days. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.beechicevents.com (Bee Chic Events) https://www.facebook.com/BeeChicEvent (@BeeChicEvent on Facebook) https://www.instagram.com/beechicevents/ (@BeeChicEvents on Instagram) https://www.linkedin.com/in/julia-maggiacomo-b4b10ab7/ (Julia Maggiacomo on LinkedIn) https://www.instagram.com/juliamaggiacomo/ (@juliamaggiacomo on Instagram)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 60: How to Get Started with YouTube Content to Generate an Audience Welcome to episode sixty of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how to leverage YouTube content to build trust with your audience with Emmie Keefe of https://www.youtube.com/channel/UCNMWCQx35DQGMjY46e6e_nQ (Healthy Emmie). In our sixtieth episode you’ll learn: Why you should be staying in your lane instead of copying what everyone else is doing in your niche How authenticity can be a key element to success with growing an engaged following How to ignore haters and keep your head high Why you should just get started instead of worrying about the equipment you need The most important things you need to worry about when creating content for YouTube Why SEO plays a hand in YouTube content
About our Guest: http://healthyemmie.org (Healthy Emmie) is a nutritionist and creator of the Slim on Starch program, where every client works with Emmie, a mindset coach, and a nutrition coach to lose weight on a plant-based diet. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://healthyemmie.org (Healthy Emmie) https://www.instagram.com/healthyemmie/ (@healthemmie on Instagram) https://www.youtube.com/channel/UCNMWCQx35DQGMjY46e6e_nQ (Healthy Emmie on YouTube) https://www.tiktok.com/@healthyemmie?lang=en (@healthyemmie on TikTok)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 59: How to Come Up with Content Ideas Through Reverse Engineering Welcome to episode fifty-nine of the Cocktails & Content Creation Podcast! In this episode, we’re chatting about how you can come up with content ideas through reverse engineering. In our fifty-ninth episode you’ll learn: Why you should be thinking about the problems you want to solve Why basic is best when it comes to titles How thinking about what questions your audience is asking and using them for inspiration can help people find your website or product How to spread your content across your outlets Why you should look at the calendar and upcoming events for inspiration for content
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 58: How Confidence Affects Your Content Creation Welcome to episode fifty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how confidence affects your content creation with https://www.instagram.com/lightupwork/ (Jess Critchlow) of https://www.lightupwork.com/ (Light Up Work). In our fifty-eighth episode you’ll learn: Tools to help you become confident in what you do Understanding that confidence is not a feeling How to reframe Imposter Syndrome Why a mantra can help grow your confidence Why the key to confidence may be setting boundaries and how you can do that
About our Guest: https://www.instagram.com/lightupwork/ (Jess Critchlow) is the boss over at https://www.lightupwork.com/ (Light Up Work) where she’s on a mission to help people build their radical confidence so they can take messy action and build that dream biz. She makes sure to bring a little something from all of her adventures in support of her clients. Whether that’s drawing on her decade in Big Corporate running leadership development programs, her stint as a TEDx Speaker, the time she sold all her stuff and moved to England, or her time contemplating ants with a monk at a Buddhist retreat, she always has a playful perspective to bring to the table. And when she’s not chasing after her two kiddos in small-town Canada, you can find her drinking too much tea, getting yet another tattoo, and geeking out on all things confidence, entrepreneurship and leadership. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.lightupwork.com/ (Light Up Work) https://www.instagram.com/lightupwork/ (@lightupwork on Instagram) https://www.facebook.com/lightupwork/ (Light Up Work on Facebook) https://www.youtube.com/channel/UCsjDxjdTYsZGmDXiGHRPnJg (Jess Critchlow on YouTube) https://www.linkedin.com/in/jess-critchlow-lightupwork/ (Jess Critchlow on LinkedIn) https://app.squarespacescheduling.com/schedule.php?appointmentType=18890342&owner=19095646 (Jess’s FREE Imposter Syndrome Mini Session)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 57: 3 Tips when Working with Your VA for Content Creation Welcome to episode fifty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to share 3 Tips for working with your Virtual Assistant (VA) on your content creation with https://www.instagram.com/thewanderlustva/ (Rebecca Mason) of http://www.thewanderlustva.com (The Wanderlust VA). In our fifty-seventh episode you’ll learn: What a Virtual Assistant is and how they can help you to run your business When to outsource your content creation to a VA Resources to make it easy to onboard a VA for your content creation Why you must have a strategy and goals in place to work successfully with a VA Questions you should ask a prospective VA before onboarding
About our Guest: https://www.instagram.com/thewanderlustva/ (Rebecca Mason) is a Virtual Assistant Coach for women who want to travel the world and be their own boss! Starting off as a VA herself she was quickly able her 9-5 job and make a full-time income from her VA business, and truly create a life she loves. Now she runs http://www.thewanderlustva.com (The Wanderlust VA) where she coaches others looking to start their own online virtual assistant business to create the lifestyle they’ve been craving. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.thewanderlustva.com (The Wanderlust VA) https://www.instagram.com/thewanderlustva/ (@thewanderlustva on Instagram) https://www.facebook.com/rebeccamasonwva/ (Rebecca Mason on Facebook) https://open.spotify.com/show/486Ds5TCU3aRNsxtdaJPya (The Wanderlust Virtual Assistant Podcast) https://www.youtube.com/channel/UCRGn-cp5hVMH_nwLI1n5oyQ (The Wanderlust VA on YouTube) https://www.linkedin.com/in/thewanderlustva/ (Rebecca Mason on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 56: 3 Ways to Get More Out of Your Content Creation Welcome to episode fifty-six of the Cocktails & Content Creation Podcast! In this episode, we’re sharing three easy ways for you to get more out of your content creation from text to photos to even the subjects you post about! In our fifty-sixth episode you’ll learn: Easy ways to stretch your content so you can get the most out of what you are creating Why you should be breaking down your content into smaller pieces Examples of how we repurpose our content Photos! Yes, even photos can give you more when it comes to content and how thinking ahead is key
Resources & Links: https://jessiewymanphotography.com/ (Jessie Wyman Photography) https://fashionablykateandcompany.com/ (Fashionably Kate & Co. ) https://www.instagram.com/jessiewymanphotos/ (@jessiewymanphotos) https://www.instagram.com/thebrandphotographermethod/ (@thebrandphotographermethod ) https://www.instagram.com/fashionablykateandco/ (@fashionablykateandco )
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 55: Using your Fab Factor to Grow Your Email List Welcome to episode fifty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use your Fab Factor to grow your email list with https://www.instagram.com/kyliecarlson.co/ (Kylie Lang), founder of the http://kylielang.com/ (Fab Factor). In our fifty-fifth episode you’ll learn: Why having an email list is essential to your business Where to start with growing an email list, including leveraging quizzes What your Fab Factor is and how it can help you to connect with your audience Why you should be trying to make that personal connection with your clients Why your emails should be more of a dialogue than a monologue and how to do that Tips to writing killer emails that will convert The tools to create a lead magnet that will help you to grow your email list
About our Guest: https://www.instagram.com/kyliecarlson.co/ (Kylie (Carlson) Lang) is a Sales Funnel Strategist and founder of the http://kylielang.com/ (Fab Factor). She works with creatives and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper-based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://kylielang.com/quiz/ (Kylie Lang’s Fab Factor Quiz) http://kylielang.com/ (The Fab Factor) https://www.instagram.com/kyliecarlson.co/ (@kyliecarlson.co on Instagram) https://www.youtube.com/fabfactorformula (The Fab Factor on YouTube) https://www.linkedin.com/in/kyliecarlson/ (Kylie (Carlson) Lang on LinkedIn) https://www.canva.com/ (Canva) https://lp.leadpages.com/home/?utm_source=google&utm_medium=cpc&utm_campaign=Search-Brand-Pure-T1-ALPHA-Exact&utm_content=ALPHA_-_Lead_Pages_-_Pure&utm_term=lead%20pages&gclid=CjwKCAiAlfqOBhAeEiwAYi43F1lbUH1GJH4pGrOPRzHvEJDt17aGSWAh4xdwyABQJbHznTDnQi1chxoC3gAQAvD_BwE (Leadpages) https://try.clicksend.com/us/sms-gateway/?utm_source=google&utm_medium=cpc&utm_campaign=8504430215&utm_term=click%20send&utm_content=129343978996&adid=558194521602&gclid=CjwKCAiAlfqOBhAeEiwAYi43F6GzKfav1r8mi-mvNu7TTWoR59-dAu-YdsY4qB7qzAA0Mz1FIjf7GRoCZMQQAvD_BwE (Clicksend)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 54: Creating a Workflow for your Blog Welcome to episode fifty-four of the Cocktails & Content Creation Podcast! In this episode, our co-host, Kate Andrews, is sharing all about her workflow for her blog and copy and content writing clients so she can stay organized and on task. In our fifty-fourth episode you’ll learn: Why a workflow can keep your blog on track How it can not only help you organize your business but also help your client experience The tools Kate uses to build an effective workflow - paid and free options! Kate’s Workflow in detail that will inspire you to get organized today How she balances work life with life-life
Resources & Links: https://fashionablykateandcompany.com/ (Fashionably Kate & Co.) https://fashionablykateandcompany.com/portfolio/ (Kate’s Portfolio) https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Grab Kate’s Content Calendar) https://www.instagram.com/fashionablykateandco/ (@fashionablykateandco on Instagram) https://www.linkedin.com/in/kate-andrews-701b7115/ (Kate Andrews on LinkedIn) https://www.planoly.com/referral/fashionablykateandco (Planoly) https://www.canva.com/join/dare-defense-master (Canva) https://drive.google.com/ (Google Drive) https://www.bluehost.com/ (BlueHost) https://wordpress.org/ (Wordpress) https://www.waveapps.com/ (Wave) https://toggl.com/ (Toggl) https://analytics.google.com/ (Google Analytics ) https://creator.shopltk.com/ (RewardStyle or LTK )
Episodes on SEO and Facebook Groups: https://www.cocktailsandcontentcreation.com/episode/ep-8-how-to-use-facebook-groups-to-grow-your-business (C&CC Ep. 8 How to Use Facebook Groups to Grow Your Business) https://www.cocktailsandcontentcreation.com/episode/ep-10-how-blogging-helps-your-bottom-line (C&CC Ep. 10 How Blogging Helps your Bottom Line) https://www.cocktailsandcontentcreation.com/episode/ep-20-easy-seo-tips-you-can-start-using-today (C&CC Ep. 20 Easy SEO Tips you can Start Using Today) https://www.cocktailsandcontentcreation.com/episode/why-your-blog-posts-arent-converting (C&CC Ep. 29 Why Your Blog Posts aren’t Converting) https://www.cocktailsandcontentcreation.com/episode/3-overlooked-ways-to-leverage-seo (C&CC Ep. 49 3 Overlooked Ways to Leverage SEO) https://www.cocktailsandcontentcreation.com/episode/everything-you-need-to-know-about-backlinking (C&CC Ep. 50 Everything You Need to Know About Backlinking)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 53: How to Earn a Living with Affiliate Marketing Welcome to episode fifty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to earn a living using affiliate marketing with https://www.instagram.com/livinglifepretty/ (Gretchen Adams) of http://livinglifepretty.com (Living Life Pretty). In our fifty-third episode you’ll learn: What Affiliate Marketing is The best ways to implement affiliate marketing to make a living Why community is so important to growing your affiliate marketing earning potential How important it is to find your niche and then choose products that fit in that niche The first thing you should start doing if you want to become an affiliate marketer Why finding your style and creating a cohesive aesthetic is the key to earning a living with affiliate links
About our Guest: https://www.instagram.com/livinglifepretty/ (Gretchen Adams) is the founder of http://livinglifepretty.com (Living Life Pretty). She started her blog 5 years ago after having her son because she felt she wasn’t giving herself enough. She started to look for a creative outlet and Instagram gave her just that. Since then she has grown her following to almost 75K on Instagram. She uses her platforms to help middle-aged women and moms find figure-flattering and affordable fashion and taken them through her day-to-day live as an influencer and a mom. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://livinglifepretty.com (Living Life Pretty) https://www.instagram.com/livinglifepretty/ (@livinglifepretty) on Instagram https://www.facebook.com/LivingLifePrettyx (@livinglifeprettyx) on Facebook https://www.shopltk.com/explore/livinglifepretty (@livinglifepretty) on LTK https://company.shopltk.com/en/company (RewardStyle) http://www.canva.com (Canva)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 52: How to Increase Engagement with the Right CTA Welcome to episode fifty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to increase engagement with the right CTA with https://www.instagram.com/courtneytucker_/ (Courtney Tucker) of http://www.hellofreedom.co/ (Hello, Freedom). In our fifty-second episode you’ll learn: What a CTA is and what it can do for your business Why we should stop treating our followers and clients as an audience and more like a community How we can foster that community to make more sales Easy ways to create CTAs that people will start responding to today
About our Guest: https://www.instagram.com/courtneytucker_/ (Courtney Tucker) is a business coach and organic sales expert, passionate about helping entrepreneurs build lucrative and sustainable online coaching businesses. As a former 3rd grade school teacher, she left the 9-5 grind in 2016 to create a life of greater time, location, and financial freedom. In just 6 months, her idea of online coaching grew into a six-figure business. Since leaving the classroom, Courtney has helped hundreds of coaches launch, build, and scale online businesses through coaching, courses, and mentorship programs. Courtney has found true balance as a "mompreneur," running a highly impactful business while only working 30 hours each week, leaving ample time to fulfill her role as mom. Now, she's showing others how they, too, can have the best of both worlds. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.hellofreedom.co/ (Hello, Freedom) https://www.instagram.com/itscourtneytucker/ (@itscourtneytucker on Instagram) https://www.facebook.com/groups/courtneytucker (The Successful Online Coaches Community: Business Strategy & Networking Facebook Group) https://www.kineuphorics.com/?irclickid=TTFwOY0UVxyIWAcUAW1ivzo0UkG2ybSlo0x63o0&irgwc=1&utm_campaign=mediapartner_Online%20Tracking%20Link&utm_content=ONLINE_TRACKING_LINK__&utm_medium=affiliate&utm_source=Skimbit%20Ltd. (Kin Euphorics)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 51: Things that hold back content creators from hiring Welcome to episode fifty-one of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the things that hold back content creators from hiring with http://www.emilyperron.com (Emily Perron). In our fifty-first episode you’ll learn: When is the right time to start hiring for business What you should be outsourcing in your business How to overcome the fear of hiring The tools to help you outsource and onboard
About our Guest: http://www.emilyperron.com (Emily Perron) helps bloggers and online entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role, so business owners and freelancers alike feel empowered to work within their individual skill-sets and strengths. Her expertise lies in hiring and managing in your Zone of Genius. After years of struggling to bring on quality freelancers in her own business, Emily figured there had to be a better way to find great support. Through a lot of trial and error, she learned that hiring freelancers for online businesses is a lot different than traditional corporate hiring strategies. Emily spent years refining her strategic hiring process that has allowed her to connect hundreds of knock-out freelancers with online entrepreneurs. She also teaches her hiring methods inside her self-guided digital course, The Hiring Fix. Emily has a Master's Degree in Industrial and Organizational Psychology and Bachelor's Degrees in Psychology and English. Her professional background includes working in marketing, coaching and organizational consulting. Her past work and education make Emily uniquely qualified to understand what business owners need help with and to put systems in place to find the best person to fill that role. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.emilyperron.com (Emily Perron) https://www.instagram.com/emily.perron/ (@emily.perron) on Instagram https://www.facebook.com/perron.emily (Emily Perron) on Facebook http://linkedin.com/in/emily-perron (Emily Perron) on LinkedIn https://www.pinterest.com/perronemily/ (Emily Perron) on Pinterest https://www.emilyperron.com/blog/how-to-use-your-zone-of-genius-to-hire-the-right-freelancers (How to Use Your Zone of Genius to Hire the Right Freelancers) https://www.emilyperron.com/blog/5-truths-about-growing-your-team (5 Truths about Growing Your Team) https://www.emilyperron.com/blog/how-to-find-and-hire-the-best-freelancers (How to Find and Hire the Best Freelancers) https://www.pinchnrub.com/herbal-tea.html#!/Yoga-Blend/p/146627526/category=37978347 (Yoga Blend herbal tea) https://www.emilyperron.com/minicourse (Emily Perron’s free mini-course on hiring) https://www.thehiringfix.co/ (The Hiring Fix) https://www.emilyperron.com/tools (Tools and Templates)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 50: Everything You Need to Know about Backlinking Welcome to episode fifty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about everything you need to know about backlinking for your website with https://www.instagram.com/ninagibson.co/ (Nina Gibson) of http://www.ninagibson.co (Nina Gibson Co). In our fiftieth episode you’ll learn: What a backlink is How backlinks can help you to build trust with Google and why that is so important How backlinks differ from interlinks and why you should be doing both Easy ways to get yourself backlinked on other sites to build trust with Google Actionable steps you can take today to get backlinks on your site
About our Guest: https://www.instagram.com/ninagibson.co/ (Nina Gibson) is a digital marketer and search maven who left the corporate world almost ten years ago to start http://www.ninagibson.co (her own business). She’s been in the digital marketing space since 2009. Nina is a mom of 2 who loves champagne, her Peloton, and living with an excessive amount of dog hair (hello 3 dogs)! She helps female entrepreneurs stop the social media burnout and drive more website traffic and leads with SEO. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.ninagibson.co (Nina Gibson Co.) https://www.facebook.com/ninagibsonco (Nina Gibson Co.) on Facebook https://www.instagram.com/ninagibson.co/ (@ninagibson.co) on Instagram http://www.ninagibson.co/seo-sisterhood (The SEO Sisterhood) - starting in January 2022! https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Kate’s Content Planner) https://neilpatel.com/ubersuggest/ (Ubersuggest) https://search.google.com/search-console/about (Google Search Console) https://analytics.google.com/analytics/web/#/ (Google Analytics) https://www.semrush.com/lp/sem/en/?kw=semrush&cmp=US_SRCH_Brand_Semrush_New_Target_Impression_Share_EN&label=brand_semrush&Network=g&Device=c&utm_content=561790763901&kwid=kwd-12358836513&cmpid=15205874145&agpid=129037261149&BU=Brand_Semrush&extid=&adpos=&gclid=CjwKCAiAnO2MBhApEiwA8q0HYV4hZ4UsTfvSVdgpNyN6yzRNhJujutPeEBxfgK1SKe1-bhiXWhoh4hoC3rsQAvD_BwE (Semrush)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 49: 3 Overlooked Ways to Leverage SEO Welcome to episode forty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about three overlooked ways to leverage SEO for your website with https://www.instagram.com/ninagibson.co/ (Nina Gibson) of http://www.ninagibson.co/ (Nina Gibson Co.) In our forty-ninth episode you’ll learn: Why SEO is so important Why you need to have your own website instead of just relying on social media How SEO gets your website seen 3 easy ways to use SEO that often get overlooked Actionable steps to optimize your site that you can take today
About our Guest: https://www.instagram.com/ninagibson.co/ (Nina Gibson) is a digital marketer and search maven who left the corporate world almost ten years ago to start http://www.ninagibson.co (her own business). She’s been in the digital marketing space since 2009. Nina is a mom of 2 who loves champagne, her Peloton, and living with an excessive amount of dog hair (hello 3 dogs)! She helps female entrepreneurs stop the social media burnout and drive more website traffic and leads with SEO. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.ninagibson.co (Nina Gibson Co.) https://www.facebook.com/ninagibsonco (Nina Gibson Co.) on Facebook https://www.instagram.com/ninagibson.co/ (@ninagibson.co) on Instagram http://www.ninagibson.co/seo-sisterhood (The SEO Sisterhood) - starting in January 2022! https://view.flodesk.com/pages/6148e2d4337f1c2aacf522a7 (Kate’s Content Planner) https://neilpatel.com/ubersuggest/ (Ubersuggest) https://search.google.com/search-console/about (Google Search Console) https://analytics.google.com/analytics/web/#/ (Google Analytics)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 48: The Tools to Guarantee Success with an Evergreen Offer Welcome to episode forty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the tools you need to use to guarantee success with an evergreen offer with https://lizboer.com/ (Liz Boer) of E and B Media. In our forty-eighth episode you’ll learn: What a funnel is and why every business should use them as a marketing strategy How an evergreen funnel differs from a live launch How an evergreen offer can help to grow your business Examples of successful evergreen funnels that you can start creating for your business The things you should do before launching an evergreen funnel Ways to incentivize clients to enroll in your funnel Why you should still try to build that know, like, and trust factor as you are guiding people through your evergreen funnel and how to do that How you can start implementing an evergreen funnel in your marketing plan today
About our Guest: https://lizboer.com/ (Liz Boer) helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she knows the sustainable strategies to scale new offers and existing ones. Liz has proven results from having built and consulted on over 150 funnels through her marketing agency and she loves spilling all her secrets of what’s working now on her podcast, https://podcasts.apple.com/us/podcast/marketing-to-millions/id1542686492 (Marketing to Millions), and through her group coaching programs. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://lizboer.com/ (Liz Boer) https://m.facebook.com/lizboerdigital/ (Liz Boer) on Facebook https://www.instagram.com/lizboer_com/ (@lizboer_com) on Instagram https://www.linkedin.com/in/liz-boer-576ab827 (Liz Boer) on LinkedIn https://podcasts.apple.com/us/podcast/marketing-to-millions/id1542686492 (Marketing to Millions Podcast)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 47: How Your Enneagram Type Can Affect Your Content Creation Welcome to episode forty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how your Enneagram type can affect your content creation with https://www.instagram.com/enneagrammba/ (Sarah Wallace) of http://sarahlynnco.com (Enneagram MBA). In our forty-seventh episode you’ll learn: What an Enneagram type is (they’ve actually been around for 2,000 years) A brief overview of the nine Enneagram types How discovering your Enneagram type can help you discover the motive behind your behavior when it comes to your content creation How to work within your enneagram type to create a path for growth Creative new content ideas based on your Enneagram type
About our Guest: https://www.instagram.com/enneagrammba/ (Sarah Wallace) is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life-giving and less soul-sucking. She is also the host of the http://www.enneagrammba.com (Enneagram MBA Podcast), Elon Musk super fan, avid spinner, and always loves a good personal development book recommendation. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://sarahlynnco.com (Sarah Lynn Co.) https://www.facebook.com/thisissarahlynn (Sarah Lynn) on Facebook https://www.instagram.com/enneagrammba/ (@enneagrammba) on Instagram https://www.youtube.com/channel/UCBISD4DEUk_X1-5fzi1R3xg (Enneagram MBA) on YouTube https://www.linkedin.com/in/sarahlynnwallace/ (Sarah Wallace) on LinkedIn https://www.sarahlynnco.com/cocktailsandcontent (How to Tell Which Enneagram Type You Are) - specifically for Cocktails & Content Creation listeners! http://www.enneagrammba.com (The Enneagram MBA Podcast ) https://www.sarahlynnco.com/resources (Learn more about your Enneagram type with more of Sarah’s resources)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 46: Creating a Workflow for a Photography Business Welcome to the forty-sixth episode of the Cocktails & Content Creation Podcast! This episode our co-host, Jessie Wyman, is sharing all about her workflow for her branding photography business and how she teaches her Brand Photographer Method students how to create their own workflow so they can stay organized and maximize their time. In our forty-sixth episode you’ll learn: What a workflow is and why it so important for your business How it can not only help you organize your business but also help your client experience The tools to build an effective workflow - paid and free options! Jessie’s Workflow in detail that will inspire you to get automated today
Resources & Links: http://share.honeybook.com/jessie83572 (Honeybook) https://jessiewymanphotography.com/ (Jessie Wyman Photography) https://www.imagen-ai.com/ (Imagen-AI) https://www.thebrandphotographermethod.com/ (The Brand Photographer Method)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 45: How to Speak Like a Boss in Your Messaging Welcome to episode forty-five of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can speak like a boss in your messaging with http://www.instagram.com/jennspingo (Jenn Epsinosa-Goswami) of http://www.weightlesschronicles.com (Weightless, LLC). In our forty-fifth episode you’ll learn: Why time can sometimes work against us in our messaging How to show up confidently on your website and your IG feed Easy ways to repurpose content to maximize your time and creativity How showing up more confidently can help to build our businesses How confidence can act as a magnet for your ideal client
About our Guest: http://www.instagram.com/jennspingo (Jenn Espinosa-Goswami) is a professional speaker and holistic confidence coach at http://www.weightlesschronicles.com (Weightless, LLC). A former Toastmasters International officer and graduate of the Masters of Leadership program at Augsburg University, Jenn helps women show up confidently in their personal and professional lives through her signature “Confidence on Camera” training. Her transformational 100 lb. weight loss story has been featured in Authority Magazine, Thrive Global, Women's Health, Reader's Digest, Prevention, Spry Living, and numerous podcasts. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.weightlesschronicles.com (Weightless Chronicles) http://www.facebook.com/bweightless (Weightless) on Facebook http://www.twitter.com/jegoswam (@jegoswam) on Twitter http://www.instagram.com/jennspingo (@jennspingo) on Instagram https://www.youtube.com/c/JenniferEspinosaGoswami (Jenn Espinosa-Goswami) on YouTube http://www.linkedin.com/in/jego3 (Jenn Espinosa-Goswami) on LinkedIn https://quiz.gretchenrubin.com/ (The Four Tendencies Quiz) from Gretchen Rubin Jen’s https://bit.ly/speechstructure (Create a Successful Speech Checklist) - Free for Cocktails & Content Listeners!
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 44: How to Stop People Pleasing in your Business Welcome to episode forty-four of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how and why you need to stop people-pleasing in your business with https://singingbirdcoaching.com/ (Singing Bird Wild Feminine Coaching) founder, Linda Katz. In our forty-fourth episode you’ll learn: How to stop people-pleasing and start being authentic to yourself Why people pleasing is dampening your message Why treating your inner people-pleaser as the enemy is actually detrimental to learning who you are How staying curious can help you break free from people-pleasing How being compassionate with yourself can be a tool tostop people-pleasing Why and how you need to get out of your head and back into your body to help refocus
About our Guest: https://singingbirdcoaching.com/ (Linda Katz) is a wild feminine soul guide and Qoya movement teacher who has been on a quest for the last decade to reclaim her wild. She spent five years on the hero's journey, escaping all the external cages she thought were keeping her constrained (job, location, relationship, etc.). But after changing nearly everything in her life and realizing that she still didn't feel the wildness she most longed for, she set out on the heroine's descent to dismantle the cage that existed within and free her own Wise & Wild Woman. Through intuitive one-on-one coaching, Qoya-inspired movement, dreamwork, and art, Linda now helps other women dethrone their inner Tyrant King and shed their Good Girl patterns to reclaim their wholeness and remember their inherent wild magic. She has been coaching since 2013 and teaching Qoya movement since 2017. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://singingbirdcoaching.com/ (Singing Bird Coaching) http://www.facebook.com/singingbirdhealth (Singing Bird Coaching) on Facebook http://www.instagram.com/singingbirdcoaching (@singingbirdcoaching) on Instagram
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 43: How to Write a Kick-Ass About Page Welcome to episode forty-three of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to write an About Page that attracts your ideal client and really helps them get to know you with https://www.instagram.com/bitchcanmove/ (Danielle Hughes) of http://morethanwordscopy.com (More Than Words Copy). In our forty-third episode you’ll learn: What an About page is and why it is so important for your business What you need to include on your About page Why you should be bragging on your about Page and how to do it whimsically How you can craft an About page that actually attracts your ideal client Different ways to craft an About page that doesn’t include lots of writing
About our Guest: As the Chief Personality Officer for http://morethanwordscopy.com (More Than Words Marketing), https://www.instagram.com/bitchcanmove/ (Danielle Hughes) helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging. In her multi-decade career, she’s strategized and written content for some of the biggest (and the smallest) companies including eBay, Google, Discovery Channel, TD Bank, Gap, Visa, Catalyst, SEO, Columbia University, the JED Foundation and more. And while she says she can’t pull a rabbit out of my hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux - a woman after our own heart!) Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://morethanwordscopy.com (More Than Words Copy) https://www.instagram.com/bitchcanmove/ (@bitchcanmove) on Instagram https://www.linkedin.com/in/daniellehughes/ (Danielle Hughes on LinkedIn) https://www.morethanwordscopy.com/sign-up (More than Words Free Out of Office Email Reply Templates)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 42: How to Create a Killer Lead Magnet Welcome to episode forty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a killer lead magnet that brings in business with http://www.elaineturso.com (Elaine Turso), a business strategist, and mentor. In our forty-second episode you’ll learn: What a lead magnet is and why it is so important to growing your business Some awesome ideas for a lead magnet How to get people hooked from your first email Why you need to tailor your offers to your clients instead of offering just one thing to everyone The first question you need to ask yourself when developing your lead magnet Why you need to jump off the trend wagon to stand out from your competition The metrics you need to pay attention to when determining whether or not to change up your lead magnet
About our Guest: http://www.elaineturso.com (Elaine Turso), known as "Elaine The Brain" has been a creative, self-made, problem-solving entrepreneur since 2001. As a small business strategist and mentor, Elaine enjoys supporting other entrepreneurs with their businesses, helping them identify where their struggle is and giving them the boost in confidence they need to work through their fear and self-sabotaging behaviors. Her friends call her "Elaine The Brain" because she gets strange and intuitive "pop rocks" to help people find creative solutions to their problems. Elaine also runs her own podcast, https://anchor.fm/pottymouthpeptalkpodcast (The Potty Mouth Pep Talk), where she provides uplifting and motivational pep talks, that sometimes use colorful sentence enhancers. As an author, she easily offends her mother with the title, as it contains the F-word and her middle fingers defiantly displayed on the cover of thehttps://www.amazon.com/Getting-Unf-cked-then-Naked/dp/1095014455/ref=sr_1_5?dchild=1&keywords=getting%20unf%2Acked%20and%20then%20getting%20naked%20elaine%20turso&qid=1596649592&sr=8-5 ( book). Elaine has always had a knack for helping others, and loves to give back to her community and help others in need. She has received recognition as well as raised thousands of dollars for her community through various self-initiated projects. She recently retired from photography after 10 years of being an award-winning boudoir portrait photographer. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.elaineturso.com (Elaine Turso) http://www.instagram.com/elaineturso (@elaineturso on Instagram) http://www.facebook.com/elainethebrainturso (Elaine Turso on Facebook) https://twitter.com/elaineturso (@elaineturso on Twitter) https://www.youtube.com/channel/UCpHG2cbW0lCmXIQ6F5Lhmbw (Elaine Turso on YouTube) http://www.linkedin.com/in/elaineturso (Elaine Turso on LinkedIn) https://www.tiktok.com/@elainethebrainturso? (@elainethebrainturso on TikTok)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 41: How to Figure Out Your Rates when You're Just Starting Out Welcome to the forty-first episode of the Cocktails & Content Creation Podcast! This episode marks our one-year anniversary of launching this podcast and we decided to celebrate by talking about one of the biggest parts of owning a business - how to figure out your rates when you're just starting out! In our forty-first episode you’ll learn: What you should consider when setting your rates When to raise your rates The pros and cons of listing your rates on your site Why your time is worth just as much as the equipment you use to create your product Some of our mistakes when we were just starting out!
Resources & Links: https://jessiewymanphoto.kartra.com/checkout/pricingcalc (Jessie’s Done For You, Plug & Play, Pricing Calculator for Branding Photographers)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 40: 3 Marketing Resources You Need to Know & Use for your Business Welcome to episode forty of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the marketing resources that you need to know and use for your business with https://www.vision-advertising.com/julia-becker-collins-chief-operating-officer/ (Julia Becker Collins) of http://www.vision-advertising.com (Vision Advertising). In our fortieth episode you’ll learn: The questions you should be asking yourself BEFORE you even start marketing How google analytics can be helpful in creating a marketing strategy Why LinkTree can be an ally to your marketing funnel by making things easier How Canva can actually support marketing efforts 3 often ignored resources that will help you to grow your business Why you don’t have to be everywhere on social media
About our Guest: https://www.vision-advertising.com/julia-becker-collins-chief-operating-officer/ (Julia Becker Collins) is the Chief Operating Officer at http://www.vision-advertising.com (Vision Advertising), a women-owned marketing agency located in Massachusetts. She has a long history of working with nonprofits and co-founded the MetroWest Women's Network. Recently returning from medical leave due to thyroid cancer, Julia has quickly plunged back into business while continuing treatment and shares lessons learned from her obstacles. Outside of work, she’s an avid marathoner, trail runner, and tackles obstacle races such as Ultras and Spartans, not letting her recovery or the lack of traditional races this year slow her down. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.vision-advertising.com (Vision Advertising) https://www.facebook.com/visionadvertising (Vision Advertising on Facebook) https://twitter.com/visionrockstars (@visionrockstars on Twitter) https://www.instagram.com/visionadvertisingrocks/ (@visionadvertisingrocks on Instagram) https://www.instagram.com/juliarivka/?hl=en (@juliarivka on Instagram) https://www.linkedin.com/company/vision-advertising/ (Vision Advertising on LinkedIn) https://www.vision-advertising.com/bootcamp-webinars/ (Vision Advertising’s Free Business Bootcamps) https://www.vision-advertising.com/category/videos/ (Vision Advertisings Webinars) https://www.vision-advertising.com/2021/04/09/the-22s-how-to-sell-when-you-hate-selling/ (“How to Sell when You Hate Selling”) https://www.vision-advertising.com/2021/01/22/the-22s-determining-your-ideal-client-profile/ (“Determining Your Ideal Client Profile”) https://analytics.google.com/analytics/ (Google Analytics) https://linktr.ee/ (LinkTree) https://www.canva.com/ (Canva)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 39: How to DIY Your Brand Welcome to episode thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a cohesive and compelling brand with Verô Souza, of http://www.verobranding.com (Verô Branding). In our thirty-ninth episode you’ll learn: What you want to think about before rebranding your business The elements every effective brand needs Why branding goes beyond a logo and colors Why you may want to consider refreshing your brand instead of starting from scratch How emotions play a large part in visual branding and how you can tap into that The things you need to take into account when DIYing your own brand Free tools to help you DIY your own brand
About our Guest: http://www.verobranding.com (Verô Souza) helps heart-centered coaches, creatives, practitioners, and entrepreneurs serve more clients and make a bigger impact by authentically connecting with their audience through their branding without using trendy aesthetics or copycat visuals. She has helped over 100 conscious brands with intentional branding and her work has been featured in Vogue, Forbes, Saks Fifth Avenue, People Magazine, and other known publications. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.verobranding.com (Verô Branding) https://www.instagram.com/verobranding/ (@verobranding on Instagram) https://www.facebook.com/verobranding (Verô Branding on Facebook) https://www.pinterest.com/verobranding/ (Verô Souza on Pinterest) https://www.verobranding.com/colormasterclass (The Color Masterclass) from http://www.verobranding.com (Verô Branding) https://www.verobranding.com/getyourbrandtogether (Get Your Brand Together) from http://www.verobranding.com (Verô Branding) https://www.verobranding.com/byb (Bring Your Band to Life) course https://www.canva.com/folder/all-designs (Canva) https://www.verobranding.com/remarkable (Join the Verô Branding Remarkable Cohort Starting October 21)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 38: How Video + SAVEABLE content can grow your engagement Welcome to episode thirty-eight of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how video and saveable content can grow your engagement with https://www.instagram.com/natasha_pinney/ (Natasha Pinney) of https://www.themodernmarketingco.com/ (The Modern Marketing Co.) In our thirty-eighth episode you’ll learn: Why it is so important to incorporate video into your social media plan Why you need to create video and use the social media channels that fit your brand What is considered saveable content and how it can help your business grow Easy ways to create saveable content as well as how to take on video trends The best apps to create saveable and video content
About our Guest: https://www.instagram.com/natasha_pinney/ (Natatasha Pinney) is the Marketing Director for the boutique full-service marketing agency, https://www.themodernmarketingco.com/ (The Modern Marketing Co.) They work with various types of coaches in different industries from health and fitness to product management. Their goal is to help companies make the impact they were created for so they spread awareness and grow their audience through social media, copywriting, website design, email marketing campaigns, various digital marketing efforts, and other marketing strategies! Natasha has been working in marketing for the past 4 years beginning in college with social media management in an agency setting, then made the switch to marketing coordination for an in-house marketing team. After graduating with her BA in marketing amidst a pandemic, she decided to start freelancing rather than take a 9-5 because she felt that there was so much opportunity in freelancing. She helped build websites, managed many different social media accounts, and employed different growth strategies for various clients. About 6 months ago she began working with The Modern Marketing Co. and totally fell in love with the team and the mission. Now she’s fully focused on growing the agency as well as working on the co-brand of the agency which is https://www.femalefoundedhq.com/ (Female Founded), a business we are creating to help female entrepreneurs bootstrap their way to success through business and marketing coaching! And she’s offering a special discount to Cocktails & Content Creation Listeners! Head to https://www.femalefoundedhq.com/ (The Female Founded Mastermind) and mention that you heard about it on the Cocktails & Content Creation Podcast and you’ll get $300 off! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.themodernmarketingco.com/ (The Modern Marketing Co.) https://www.facebook.com/natasha.pinney.7 (Natasha Pinney on Facebook) https://www.instagram.com/themodernmarketingco/ (@themodernmarketingco on Instagram) https://www.instagram.com/natasha_pinney/ (@natasha_pinney on Instagram) https://www.linkedin.com/in/natasha-pinney-784451173/ (Natasha Pinney on LinkedIn) https://www.femalefoundedhq.com/ (The Female Founded Mastermind) https://www.canva.com/ (Canva) https://spliceapp.com/ (Splice)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 37: What is Scaleable Content & Why is it Key to your business? Welcome to episode thirty-seven of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about scaleable content and why you need to be using it for your business with https://www.instagram.com/natasha_pinney/ (Natasha Pinney) of https://www.themodernmarketingco.com/ (The Modern Marketing Co.) In our thirty-seventh episode you’ll learn: What scaleable content is How it can grow your business The 3 step process to creating scaleable content Why you need to know what makes your brand unique and the questions to ask yourself to figure that out How you can maximize your content Why authenticity in your messaging and images is so important
About our Guest: https://www.instagram.com/natasha_pinney/ (Natatasha Pinney) is the Marketing Director for the boutique full-service marketing agency, https://www.themodernmarketingco.com/ (The Modern Marketing Co.) They work with various types of coaches in different industries from health and fitness to product management. Their goal is to help companies make the impact they were created for so they spread awareness and grow their audience through social media, copywriting, website design, email marketing campaigns, various digital marketing efforts, and other marketing strategies! Natasha has been working in marketing for the past 4 years beginning in college with social media management in an agency setting, then made the switch to marketing coordination for an in-house marketing team. After graduating with her BA in marketing amidst a pandemic, she decided to start freelancing rather than take a 9-5 because she felt that there was so much opportunity in freelancing. She helped build websites, managed many different social media accounts, and employed different growth strategies for various clients. About 6 months ago she began working with The Modern Marketing Co. and totally fell in love with the team and the mission. Now she’s fully focused on growing the agency as well as working on the co-brand of the agency which is https://www.femalefoundedhq.com/ (Female Founded), a business we are creating to help female entrepreneurs bootstrap their way to success through business and marketing coaching! And she’s offering a special discount to Cocktails & Content Creation Listeners! Head to https://www.femalefoundedhq.com/ (The Female Founded Mastermind) and mention that you heard about it on the Cocktails & Content Creation Podcast and you’ll get $300 off! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.themodernmarketingco.com/ (The Modern Marketing Co.) https://www.facebook.com/natasha.pinney.7 (Natasha Pinney on Facebook) https://www.instagram.com/natasha_pinney/ (@natasha_pinney on Instagram) https://www.instagram.com/themodernmarketingco/ (@themodernmarketco on Instagram) https://www.linkedin.com/in/natasha-pinney-784451173/ (Natasha Pinney on LinkedIn) https://www.femalefoundedhq.com/ (The Female Founded Mastermind) http://femalefoundedhq.com/contentgenerator (Scaleable Content Generator) - A free resource from the Modern Marketing Co. that will help you to create scaleable content to grow your business!
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 36: How Bookkeeping can actually help Influencers and Businesses Scale Welcome to episode thirty-six of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the metrics entrepreneurs need to know to measure success and how to figure out what you can pay yourself with Parker Stevenson of http://evolvedfinance.com (Evolved Finance). In our thirty-sixth episode you’ll learn: Why you need to separate your business and personal finances even when you’re just starting out Why there isn’t one single formula to figure out how much you can pay yourself The things you need to know before figuring out how much you can pay yourself as an entrepreneur What you should take into account before hiring an accountant The minimum profit percentage that you should be shooting for in your business Why you shouldn’t try to stay in the same place in your business and always try to push for growth How many months of operating costs you should have saved up How you can go from feeling intimated by your business’s finances to becoming empowered
About our Guest: Parker Stevenson is a managing partner and the Chief Business Officer at http://evolvedfinance.com (Evolved Finance); a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at Adidas America where he became the US product manager for golf footwear. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://evolvedfinance.com (Evolved Finance) https://www.facebook.com/groups/evolvedfinance (Evolved Finance on Facebook) https://www.instagram.com/evolvedfinance/ (@evolvedfinance on Instagram) https://twitter.com/evolvedfinance (@evolvedfinance on Twitter) https://evolvedfinance.com/webinar/ (Know Your Numbers Now! Finance Workshop)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 35: How to be a Productive Entrepreneur Welcome to the thirty-fifth episode of the Cocktails & Content Creation Podcast! September is the beginning of the final quarter of the year and back-to-school time for many. A lot of people take this time to refine their process so they can be as productive as possible after a summer of fun in the sun. That’s why we’re talking about our favorite productivity tips and trips, as well as apps and programs. In our thirty-fifth episode you’ll learn many of our productivity hacks including: How we keep our content creation organized How we schedule our Instagram Posts How to measure your productivity How we automate our correspondence How to schedule your time so entrepreneur life works for you Easy ways to cross tasks off your list Some of our favorite productivity apps and programs
Resources & Links: https://www.google.com/drive/ (Google Drive) http://share.plano.ly/3sWwBV (Planoly) https://www.thecontentplanner.com/ (The Content Planner) https://home.kartra.com/plans?utm_source=google&utm_medium=cpc&utm_campaign=remarketing_usa_kartra_rlsa_7day (Kartra) https://royalhorizonmedia.com/ (Royal Horizon Media) https://www.plannthat.com/create/ (Plann) https://inshot.com/ (InShot) https://www.canva.com/join/dare-defense-master (Canva) https://toggl.com/ (Toggl) http://share.honeybook.com/jessie83572 (Honeybook) - click the link to get 20% off! https://amzn.to/3nzTkv7 (Jessie’s to-do list notebook)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 34: Creating Content that Converts Welcome to episode thirty-fourth of the Cocktails & Content Creation Podcast! For this episode, we’re going to discover how we can create content that converts with https://www.instagram.com/the.social.broker (Maris Callahan) of http://thesocialbroker.com (The Social Broker). In our thirty-fourth episode you’ll learn: The three things you need to create your social media strategy Why you need to be showing up on your feed The elements that turn social content into a lead generating machine Why engaging with others content can help your own engagement rate Why it pays to get personal on your social media Why stories are a great opportunity to connect with your audience What to consider before you join a membership site or opt into a template-based approach for your social media
About our Guest: With 15 years of experience in public relations and social media for big brands, innovative entrepreneurs, and some of the largest national real estate companies, https://www.instagram.com/the.social.broker (Maris Callahan) knows that a solid social media strategy is more than just pretty pictures and styled selfies. Maris createdhttp://thesocialbroker.com ( The Social Broker) for real estate agents to give them their time back and help them build and develop relationships with their clients and prospects. Inside her membership program, she gives her clients all of the tried-and-true strategies that she’s used over the years not only for her own brand, but for each and every one of her clients, too. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://thesocialbroker.com (The Social Broker) http://facebook.com/the.social.broker (The Social Broker on Facebook) https://www.instagram.com/the.social.broker (@the.social.broker on Instagram) https://www.linkedin.com/in/maris-callahan-72222a9/ (Maris Callahan on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 33: How to Find Joy in Prioritizing What Matters Welcome to episode thirty-third of the Cocktails & Content Creation Podcast! For this episode, we’re going to focus on joy - specifically how to find joy in prioritizing what matters - with http://www.paulajenkins.com (Paula Jenkins) of http://www.jumpstartyourjoy.com (Jump Start Your Joy). In our thirty-third episode you’ll learn: How you can find joy in doing something for you The first question you should ask yourself when you’re looking to bring joy into your life Where to look to find the things that DO bring you joy How to banish guilt when you’re doing something that isn’t “productive” Why you need to schedule time to find joy for yourself How joy can help you become a better worker or entrepreneur
About our Guest: http://www.paulajenkins.com (Paula Jenkins) is a podcast producer, strategist, and consultant. In 2015 she launched her own podcast, http://www.jumpstartyourjoy.com (Jump Start Your Joy). Her show quickly jumped to “New and Noteworthy,” “What’s Hot,” and remains in the top 2% of all podcasts globally. In 2021 she released a book, http://jumpstartyourjoy.com/jump-start-your-joy-the-book/ (Jump Start Your Joy: Heart-Centered Ways to Find Joy in the Messy Middle), and launched her second podcast, Joy of Podcasting. She works with other small business owners to produce their podcasts in ways that bring big results. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).
Links & Resources: http://www.paulajenkins.com (Paula Jenkins) http://www.jumpstartyourjoy.com (Jump Start Your Joy) https://twitter.com/jumpstartjoy?lang=en (@jumpstartjoy on Twitter) https://www.instagram.com/jumpstartyourjoy/ (@jumpstartyourjoy on Instagram) https://www.youtube.com/channel/UCy2VAbfEXdV1TgHD42NNjaQ (Paula Jenkins on YouTube) https://www.linkedin.com/in/paulajenkins1/ (Paula Jenkins on LinkedIn) http://jumpstartyourjoy.com/jump-start-your-joy-the-book/ (Jump Start Your Joy: Heart-Centered Ways to Find Joy in the Messy Middle) https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/ (Meyers Briggs Test) https://rstyle.me/+F0jaSh5NlaN1l2uuXg8h1A (Effortless: Make it Easier to Do What Matters Most) by Greg McKeown https://rstyle.me/+VvGUW8M6KEQCr8sHSqwOEw (Essentialism: The Disciplined Pursuit of Less) by Greg McKeown https://brenebrown.com/ (Dr. Brene Brown) https://business.facebook.com/creatorstudio/home (Creator Studio on Facebook) https://www.descript.com/video-editing (Descript) https://flodesk.com/c/D2CZ91 (FloDesk) https://www.peacelabyrinth.org/how-to-walk-the-labyrinth (The Labyrinth )
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 32: How to Create Creative Content in Regulated Fields Welcome to episode thirty-two of the Cocktails & Content Creation Podcast! For this episode, we’re going to learn with http://www.lindsaywhite.co (Lindsay White) about how you can get creative with your content when you’re working within regulated fields - think financial firms, banking, and mortgage companies. In our thirty-second episode you’ll learn: What a regulated field is and why it is so controlled Why understanding the rules is important to creating content How you can create content and still work within the rules of these regulated fields Examples on copy for content in regulated fields Why getting creative with colors and advertising can give regulated fields an edge in the market Why financial businesses need to shift much of their focus to women and minorities when they think about their marketing Why leading with your brand and knowing its values is the best way to figure out your content pillars and how that will allow you to get creative How you can become a freelance marketer within regulated fields
About our Guest: After 6 years in Corporate America, working as a Director of Marketing, http://www.lindsaywhite.co (Lindsay White) brought her skills to the freelance space partnering with her clients to help build and execute strategic marketing and content plans that align with their business goals. Her clients vary, but she has a large presence working with financial advisors and other financial services institutions. Her experience and background in this field give her the expertise to work with others in regulated fields. She has also started coaching other freelance marketers to help them become marketing leaders for their clients through https://lindsaywhite.co/certification/ (her course and certification program). Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.lindsaywhite.co (Lindsay White) https://www.instagram.com/lindsaywhite.co/ (@lindsaywhite.co on Instagram)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 31: 3 Myths About Email Marketing Welcome to the thirty-first episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Bev Feldman of Your Personal Tech Fairy. She’s debunking the three myths when it comes to email marketing - a super important and often ignored part of your selling strategy. In our thirty-first episode you’ll learn: What Email Marketing is and why it is so important for your business Tips on how to get people to sign up for your emails Bev’s three myths about email marketing including the fact that people actually do want to hear what you have to say! The low down on the best tools for email marketing made easy
About our Guest: http://instagram.com/your.personaltechfairy (Beverly Feldman) is a marketing technology consultant who helps mission-driven coaches, course creators, and service providers to get their email systems set up and automated using her 7-part framework. While http://yourpersonaltechfairy.com (Your Personal Tech Fairy) officially launched at the beginning of 2021, she has been a business owner and blogger for a decade and has been doing email marketing & automation for her own businesses for about five years. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://yourpersonaltechfairy.com (Your Personal Tech Fairy) http://instagram.com/your.personaltechfairy (@yourpersonaltechfairy on Instagram) https://www.linkedin.com/in/beverlyfeldman1/ (Beverly Feldman on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 30: How Mindset Impacts our Content Creation Welcome to episode thirty of the Cocktails & Content Creation Podcast! For this episode, we’re focusing on mindset and how it can affect your content creation - as well as ways to help sustain yourself in your business - with https://www.instagram.com/emily_c_giroux/ (Emily Giroux) of https://legendaryideasgroup.com/ (Legendary Ideas Group). In our thirtieth episode you’ll learn: Why you need to know yourself to create your best content How to work best to do your best How to capitalize on the time when you feel most creative to get your content done Tips to get the most done in as little time as possible Why setting office hours and other boundaries can help with your mindset
About our Guest: https://www.instagram.com/emily_c_giroux/ (Emily Giroux) is a freelance writer turned strategic communications consultant, and YES that is a title she gave herself. She is a founding member of https://legendaryideasgroup.com/ (Legendary Ideas Group), a digital communications company that helps visionary business owners put action behind their ideas to produce legendary impact. Emily believes content creation should be FUN, and she brings that belief to work with her every day. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://legendaryideasgroup.com/ (Legendary Ideas Group) https://www.instagram.com/emily_c_giroux/ (@emily_c_giroux on Instagram) https://www.linkedin.com/in/emilygiroux1/ (Emily Giroux on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 29: Why Your Blog Posts Aren’t Converting Welcome to episode twenty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with https://www.instagram.com/daniellegagnon_seo/ (Danielle Gagnon) of http://www.danielle-gagnon.com (Elevated Virtual Marketing) about why your blog posts aren’t converting. In our twenty-ninth episode you’ll learn: Why you need to take a site inventory to figure out where you stand with traffic before you do anything to your site Why you need to determine your ideal audience before you even start writing your blog posts Why keyword research can be your best friend to getting traffic to your website How understanding how the Google algorithm works will help you to bring in more clients Why you should be thinking about what other content can you create that serves the ideal client that you’re trying to reach Why you shouldn’t be afraid to use more specific keywords What you can do today to start improving your SEO
About our Guest: https://www.instagram.com/daniellegagnon_seo/ (Danielle Gagnon) is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business, http://www.danielle-gagnon.com (Elevated Virtual Marketing), in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of thttps://www.contentcashmachine.com/ccm-bootcamp?fbclid=IwAR3333d1SawqPbQSmna0ZpkwpPIaqN0mlmezt5qK2mqlKhXC1G8f8Godxlw (he Content Cash MachineBootcamp), a 5-day mini-course that teaches small business owners highly actionable SEO basics. Danielle’s podcast, https://www.elevatevirtualmarketing.com/podcast (the Content CashMachine Podcast), is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.danielle-gagnon.com (Elevated Virtual Marketing) https://www.instagram.com/daniellegagnon_seo/ (@daniellegagnon_seo on Instagram) http://facebook.com/elevatevirtualmarketing (Elevated Virtual Marketing on Facebook) https://www.elevatevirtualmarketing.com/podcast (The Content Cash Machine Podcast) https://www.contentcashmachine.com/ccm-bootcamp?fbclid=IwAR3333d1SawqPbQSmna0ZpkwpPIaqN0mlmezt5qK2mqlKhXC1G8f8Godxlw (The Content Cash Machine Bootcamp) https://analytics.google.com/analytics/web/ (Google Analytics) https://search.google.com/search-console/welcome (Google Search Console) https://neilpatel.com/ (Neil Patel) https://backlinko.com/ (Backlinko)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 28: What does it mean to be on-brand and how we can create content that is consistent? Welcome to the twenty-eight episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co. about being “on-brand.” In our twenty-eighth episode you’ll learn: What being “on-brand” means and why it matters How being on-brand goes beyond a logo and company colors How developing your brand voice and look can create recognition and lead to sales Some tools to help you develop your brand The three questions to ask yourself when you are creating your brand identity
About our Guest: Meg Mothershed is a graphic designer, brand specialist, and partner at Mothershed Design Co.. Together with her husband, Josiah, they work with small businesses to support their goals through strategic branding and web design. Meg focuses on the management of the company, while bringing her love for details to specialize in brand strategy and identity design. With a background in fine arts illustration, Meg brings a highly visual perspective along with strong organizational skills to every project. She is a minutiae manager, strategy guru, and problem-solving bundle of energy. Design and entrepreneurship are Meg’s passions in life, and combining them allows her to work directly with clients to help their businesses succeed. Meg has previously worked as an in-house designer at a nonprofit, a freelance designer, and even as a printer’s devil for a letterpress studio. Meg holds a Bachelors of Fine Arts in Communication Design from the Metropolitan State University of Denver and served as Event Chair with AIGA Colorado in 2017. When Meg’s not busy in the studio, you can find her taking a yoga break or trying out new, delicious recipes! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://mothersheddesign.com/ (Mothershed Design Co.) https://www.facebook.com/mothersheddesign/ (Mothershed Design Co. on Facebook) https://www.instagram.com/mothershed_design/ (@mothershed_design on Instagram) https://www.linkedin.com/company/mothershed-design-company/ (Mothershed Design Co. on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 27: How to Use Pinterest to Get Traffic to your Website Welcome to the twenty-seventh episode of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with https://www.instagram.com/mackenzie.armstrong_avs/ (MacKenzie Armstrong) of http://armstrongvirtualsolutions.com (Armstrong Visual Solutions). She gave us the lowdown on everything happening on Pinterest and how we can use this visual search engine to drive traffic to our websites. And she is giving away her https://mailchi.mp/6aa7e8113eab/pinterestaudit-podcast (Pinterest Audit Checklist) for free to Cocktails & Content Creation listeners! In our twenty-seventh episode you’ll learn: Why you need to be using Pinterest if you want to drive traffic to your website How you can use the platform to help you identify your keywords How Pinterest can benefit businesses no matter their location Why it’s a long game when it comes to gaining traffic with Pinterest and why you’ll be happy that you kept with it Why you shouldn’t just create new pins when creating new content What your audience wants to see in a Pinterest graphic
About our Guest: https://www.instagram.com/mackenzie.armstrong_avs/ (Mackenzie Armstrong) is a Pinterest Strategist at http://armstrongvirtualsolutions.com (Armstrong Visual Solutions) that helps entrepreneurs connect with their followers through captivating content and eye-catching pin graphics. This organic marketing helps her clients’ ideal audience find them! She has been in the virtual world for two years, but niched down to working with Pinterest marketing for the last year and a half. And Mackenzie is giving her https://mailchi.mp/6aa7e8113eab/pinterestaudit-podcast (Pinterest Audit Checklist) away for free to Cocktails & Content Creation listeners. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://armstrongvirtualsolutions.com (Armstrong Visual Solutions) https://www.facebook.com/armstrongvirtualsolutions (Armstrong Virtual Solutions on Facebook) https://www.instagram.com/mackenzie.armstrong_avs/ (MacKenzie Armstrong on Instagram) https://mailchi.mp/6aa7e8113eab/pinterestaudit-podcast (Pinterest Audit Checklist) - free for Cocktails & Content Creation listeners! https://drive.google.com/file/d/1m2J6PUmrWShXo_D1wnnQwauwXdmpFG9M/view (Armstrong Virtual Solutions Portfolio)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 26: 3 Mistakes to Avoid When Creating Your Content Welcome to the twenty-sixth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with https://www.linkedin.com/in/veronicamsolomon/ (Veronica Solomon) of https://wordyveronica.com/ (Wordy Veronica) about three mistakes to avoid when creating your content. In our twenty-sixth episode you’ll learn: The three mistakes you need to avoid when creating your content The first question you should ask when creating your content Why you need to have a strategy and how to implement one for your content Why it’s important to take the user experience into consideration, such as website speed, accessibility and having an attractive and easy to read font Why updating your older content can also bring in your audience Other resources where you can find inspiration The best tools to help you avoid these mistakes
About our Guest: https://www.linkedin.com/in/veronicamsolomon/ (Veronica Solomon) (aka https://wordyveronica.com/ (Wordy Veronica)) is a freelance writer and digital marketing consultant with over nine years of experience. She's all about blending creative writing and digital marketing for a powerful combination that grows businesses. Veronica works with small to medium-sized companies in a variety of industries like technology, hospitality, and e-commerce. She's able to dig deep into your brand’s story website, and analytics to create a multi-faceted strategy that drives growth. This can be anything from generating engagement and driving action through content, to optimizing a website to rank higher. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://wordyveronica.com/ (Wordy Veronica) https://www.facebook.com/wordyveronica/ (Wordy Veronica on Facebook) https://twitter.com/wordyveronica (Wordy Veronica on Twitter) https://www.instagram.com/wordyveronica/ (Wordy Veronica on Instagram) https://www.linkedin.com/in/veronicamsolomon/ (Veronica Solomon on LinkedIn) https://www.google.com/drive/ (Google Drive) https://www.canva.com/join/dare-defense-master (Canva) https://www.grammarly.com/ (Grammarly Browser Extension) https://www.duplichecker.com/ (Duplichecker) https://analytics.withgoogle.com/?utm_source=google-growth&utm_medium=cpc&utm_campaign=2019-q4-amer-all-gafree-analytics&utm_content=analytics&gclid=Cj0KCQjwiqWHBhD2ARIsAPCDzaloMLDE1MyCh9HtREzcm6KyAAZ_LFIc8Xp4DlK4xGGdds9J-Me3fkcaAhlqEALw_wcB&gclsrc=aw.ds (Google Analytics) https://search.google.com/search-console/about (Google Console) https://www.semrush.com/lp/sem/en/?kw=semrush&cmp=US_SRCH_Brand_Semrush_EN&label=brand_semrush&Network=g&Device=c&utm_content=520561198242&kwid=kwd-12358836513&cmpid=11915062068&agpid=124220902277&BU=Brand_Semrush&extid=&adpos=&gclid=Cj0KCQjwiqWHBhD2ARIsAPCDzamGc7McPaWPT5nJifgDGXvGv0seApKQ_XawAgDARnbwxdrNFm9rrBkaAjizEALw_wcB (SEMrush) https://neilpatel.com/ubersuggest/ (Ubersuggest)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 25: How to Repurpose Content and Build Clout with Media Submissions Welcome to episode twenty-five of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Alessandra Pollina, founder http://quotablemediaco.com (Quotable Media Co.), about how to repurpose content and build clout with media submissions. In our twenty-fifth episode you’ll learn: What is a media submission How to pitch your idea to a publication How to repurpose Instagram captions and other content into articles Why submitting content to publications can help turn you into an expert in your field Why you shouldn’t pitch the same article to many outlets at the same time
About our Guest: Alessandra Pollina is the founder of http://quotablemediaco.com (Quotable Media Co.), a PR and media company working to elevate female entrepreneurs and business owners. Alessandra grew up in a small town in Vermont before moving to Boston to attend Boston University’s College of Communication. She obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own agency in 2012. Stemming from a passion for female entrepreneurship and working to amplify the voices of others, in 2016 she founded the https://www.facebook.com/groups/1047372018685399 (Female Millennial Entrepreneurs Boston networking group) which aims to bring like minded entrepreneurs and business owners together for in-person connection and learning experiences. In 2019 she launched https://podcasts.apple.com/us/podcast/id1451470250 (Quotable: A Female Millennial Entrepreneur Podcast), a podcast by and for female millennial entrepreneurs, inspired by the group but with an international reach. Most recently, in 2020 she launched https://quotablemediaco.com/quotable-magazine/ (Quotable Magazine), a print and online magazine also geared toward female entrepreneurship. She lives in Boston with her husband and 6-year-old son. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://quotablemediaco.com (Quotable Media Co.) https://www.instagram.com/quotablemediaco/ (@quotablemediaco) on Instagram https://www.facebook.com/quotablemediaco (Quotable Media Co.) on Facebook https://twitter.com/QuotableMediaCo (@quotablemediaco) on Twitter https://www.linkedin.com/in/alessandrapollina/ (Alessandra Pollina) on LinkedIn https://www.facebook.com/groups/1047372018685399 (Female Millennial Entrepreneurs Boston Networking Group) https://podcasts.apple.com/us/podcast/id1451470250 (Quotable: A Female Millennial Entrepreneur Podcast) https://www.bravazzi.com/ (Bravazzi Hard Italian Soda)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Coc
Episode 24: 3 Things Brands Look for when Running an Influencer Campaign Welcome to episode twenty-four of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with https://www.instagram.com/kristinatabacco (Kristina Tabacco) of https://kristinamariecreative.com/ (Kristina Marie Creative). She is a digital marketer and an influencer, so she’s seen both sides of the influencer marketing business and is sharing the 3 things brands look for when running an influencer campaign. In our twenty-fourth episode you’ll learn: Why influencer marketing is so important Why brands need to be allocating more of their budget to influencers The 3 things brands look for when running an influencer campaign What influencers should be doing to get attention from brands before they even send a pitch
About our Guest: https://www.instagram.com/kristinatabacco (Kristina Tabacco) is a full-time digital strategist at a Boston-based PR agency where she has helped brands manage content productions, social media accounts and influencer campaigns for two and a half years. She also works part-time as a content creator with a focus in video production, photography and food styling. In her free time she creates https://www.tiktok.com/@kristinamariecreative?lang=en (TikTok videos) where she shares influencer tips from the brand's perspective to help up-and-coming creators be successful in the industry. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://kristinamariecreative.com/ (Kristina Marie Creative) https://www.instagram.com/kristinatabacco (@kristinatabacco) on Instagram https://www.facebook.com/kristinamariecreative (Kristina Marie Creative) on Facebook https://www.youtube.com/channel/UCtp_Ev-_qPywuOb6AcInUHQ (Kristina Marie Creative) on YouTube https://www.linkedin.com/in/kristina-tabacco-846388b0/ (Kristina Tabacco) on LinkedIn On Clubhouse you can find her @kristinatabacco https://www.tiktok.com/@kristinamariecreative?lang=en (@kristinamariecreative) on TikTok
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 23: How to Include Your Children in Your Content Creation Welcome to the twenty-third episode of the Cocktails & Content Creation Podcast! For this episode, we’re continuing our conversation with http://www.lizeidelman.com (Liz Eidelman), life and style blogger, who focuses much of her content on her little girl, Indie Lee. She gave us some tips on how she gets Indie to pose for the adorable photos and how she has created a community around some of her scariest moments as a parent. In our twenty-third episode you’ll learn: How she started including her little girl in her content before she was even born How sharing about Indie’s birth defect on her social media helped Liz not only to deal with this trauma, but also helped her to create a community How she gets her two-year-old to pose for some picture-perfect photos How getting creative helps her to share the most personal moments in her family’s life How she has learned to accept that “you get what you get and you don’t get upset” when it comes to toddler photoshoots!
About our Guest: http://www.lizeidelman.com (Liz Eidelman) is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram for their daily doings! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.lizeidelman.com (Liz Eidelman) http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 22: How to Transition your Niche Welcome to the twenty-second episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with http://www.lizeidelman.com (Liz Eidelman), life and style blogger, who successfully transitioned her niche to include motherhood when she had her little girl, Indie Lee, in 2019. She spoke with us about how she made this transition and how you can too! In our twenty-second episode you’ll learn: How she found her original niche and tailored her content to that audience How to be proactive when making a transition to your content Why she ignored the likes and focused on what brands and audiences wanted How being prepared to lose followers as she transitioned to more motherhood content actually helped her to gain the right followers
About our Guest: http://www.lizeidelman.com (Liz Eidelman) is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram for their daily doings! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.lizeidelman.com (Liz Eidelman) http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 21: How to Leverage Graphics on IG to Support your Message and Connect with your Audience Welcome to the twenty-first episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with https://melissalandrynutrition.com/ (Melissa Landry) of https://www.instagram.com/no.more.guilt/ (@no.more.guilt) about how she grew her Instagram following and empowers that audience with her awesome graphics. And Melissa is giving away her “https://mailchi.mp/d9207e0baf90/nomoreguiltguide (3 Steps to Eat Without Guilt)” free to Cocktails & Content Creation Listeners! In our twenty-first episode you’ll learn: How honing in on your message can lead to Instagram success How you can leverage graphics on Instagram to support that message How knowing your ultimate why can connect you with your audience How to craft winning Instagram captions to go with your killer graphics The easiest ways to create Instagram graphics so you can try them out!
About our Guest: https://melissalandrynutrition.com/ (Melissa Landry) is a Registered Dietitian Nutritionist supporting women in bigger bodies who want to live life without food guilt and body shame. Inspired by her mother's story, Melissa saw firsthand how women in bigger bodies are more likely to face the top predictors of disordered eating: which are exposure to weight discrimination and dieting behaviors - from a very young age. Research shows that 95% of dieters regain the weight lost within 2 years. Instead of offering diets that don't work and put you at risk for disordered eating, Melissa empowers clients toward a life of food freedom with intuitive eating skills so they can finally achieve authentic health, and self-worth beyond their weight and size. Melissa teaches her No Guilt Framework through online coaching programs, courses, and community support. In addition, Melissa co-hosts the podcast https://melissalandrynutrition.com/podcast/ (Break the Diet Cycle) where she regularly talks with expert guests about how you too can become the first in your family to move on from generational dieting struggles. Follow Melissa https://www.instagram.com/no.more.guilt/ (@no.more.guilt on Instagram) for more food freedom tips - including her latest #pizzafriday creations with her husband Dave. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://melissalandrynutrition.com/ (No More Guilt with Melissa Landry) https://mailchi.mp/d9207e0baf90/nomoreguiltguide (Melissa’s 3 Steps to Eat without Guilt - Free for Cocktails & Content Listeners!) http://www.linkedin.com/in/melissalandryrdn (Melissa Landry on LinkedIn) https://www.instagram.com/no.more.guilt/ (@no.more.guilt on Instagram) http://pinterest.com/nomoreguilt (@nomoreguilt on Pinterest) https://www.youtube.com/channel/UC6eHLGmq6_-_r-DeHaavhvA (No More Guilt with Melissa Landry on YouTube) https://melissalandrynutrition.com/podcast/ (Break the Diet Cycle Podcast) https://www.canva.com/ (Canva)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 20: Easy SEO Tips you can Start Using Today Welcome to episode twenty of the Cocktails & Content Creation Podcast! SEO or Search Engine Optimization can be a real mystery to many brands and bloggers alike. But in this episode, we’re going to pull back the curtain and teach you some easy SEO tips that you can start using on your website today! And if you want to get our checklist for the 5 SEO or Search Engine Optimization tips to get your website seen, https://mailchi.mp/e960c2093fce/seochecklist (click here). In our twentieth episode you’ll learn: Why you should be blogging Best Blogging Practices https://mailchi.mp/e960c2093fce/seochecklist (5 SEO or Search Engine Optimization tips to get your website seen) The things that every blog post should include How you can train yourself to blog on a regular basis Why blogging doesn’t have to be a chore
Resources https://asana.com/campaign/fac/do?&utm_campaign=Brand--NAMER--EN--Core--Desktop--Exact&utm_source=google&utm_medium=pd_cpc_br&gclid=Cj0KCQjwktKFBhCkARIsAJeDT0hbOe4e2B42cr6Fr49h5N4mQaMjhCeAyE4xvte8vJTPcjSgqqfIppMaAlLSEALw_wcB&gclsrc=aw.ds (Asana) https://cupcakesandcashmere.com/ (Cupcakes & Cashmere) https://damselindior.com/ (Damsel in Dior) http://www.thefashionbugblog.com/ (The Fashion Bug Blog) https://ads.google.com/aw/keywordplanner/home?ocid=522625570&authuser=0&uscid=522625570&__c=7847958930&euid=249780866&__u=5920085234&cmpnInfo=%7B%228%22%3A%2289cceaa1-5fea-4453-b477-461476c3eece%22%7D (Google Keyword Planner) https://neilpatel.com/ubersuggest/ (Ubersuggest) https://moz.com/moz-pro-free-trial-2?utm_medium=cpc&utm_source=google&utm_campaign=Brand%20-%20Exact%20%7C%20NA&utm_adgroup=Brand%20-%20Exact%20-%20Moz&utm_term=moz&gclid=Cj0KCQjwktKFBhCkARIsAJeDT0i0jeDuknm9paWcp5P_dTM7fIPC-d5fDX0YOGeFTV0YTCy6dxG3ZuQaAit3EALw_wcB (Moz) https://mailchi.mp/e960c2093fce/seochecklist (Get Kate’s Checklist for the 5 SEO Must-Haves) https://app.grammarly.com/ (Grammarly)
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 19: Body Positivity on Social Media Welcome to the nineteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with https://www.instagram.com/natmazz (Natalie Mazzarella), editor and creator of https://www.wearyouarenow.com/ (Wear You Are Now). Natalie is a champion of body positivity and we just love her posts on social media that aim to empower women to embrace themselves as they are. And that’s what we’re talking about today! In our nineteenth episode you’ll learn: How social media can actually be a force for good when it comes to body positivity, allowing us to have conversations on body image That it’s okay and normal to have good and bad days for creating content and it’s okay to give yourself some space That the “social media body type” is a myth That every body type is beautiful That you’re not alone when you feel like you don’t fit the social media body type How to shift your mindset to embrace your body and celebrate it on social media
About our Guest: https://www.instagram.com/natmazz (Natalie Mazzarella) is the editor and creator of https://www.wearyouarenow.com/ (Wear You Are Now), a lifestyle website for kindred spirits who believe fashion plays an integral role in making memories. A seasoned publicist, activist, and word play enthusiast, she is never one to pass up a good pun or a glass of wine (or two). By day, Natalie is the Executive Director of https://www.skoogco.com/ (Skoog Co.), a PR and Communications agency based in Chicago. She also holds a seat on the Executive Board of the https://daisiefoundation.org/ (Daisie Foundation), a nonprofit dedicated to serving women and children in Chicago communities. Natalie lives in Boston with her husband, who she hopes, one day, will agree to adopt a pet hedgehog. For more on Natalie’s work, check her out on http://www.facebook.com/WearYouAreNow (Facebook), http://www.twitter.com/WearYouAreNow (Twitter) and http://www.instagram.com/NatMazz (Instagram). Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.wearyouarenow.com/ (Wear You Are Now) https://www.instagram.com/natmazz (@natmazz) on Instagram https://twitter.com/WearYouAreNow (@wearyouarenow) on Twitter http://www.facebook.com/WearYouAreNow (@wearyouarenow) on Facebook https://www.wearyouarenow.com/dear-body-shamers/ (“Dear Body Shamers” by Natalie Mazzarella, Wear You Are Now)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 18: Our Own Business Mistakes & How to Avoid Them Welcome to the eighteenth episode of the Cocktails & Content Creation Podcast! Though we like to think of ourselves as experts in content creation, we are not perfect - far from it! We’ve made plenty of mistakes in our businesses and that’s what we’re going to discuss today. We’re sharing our own business mistakes and how you can avoid them. In our eighteenth episode you’ll learn many of our business mistakes and how we’re working to fix them including: How we started out not charging what we’re worth and how we got over it Why not setting business hours or boundaries can cause burnout as well as how you can establish those working hours How saying “yes” to every opportunity can actually hold you back and how you can politely decline Why networking can help with any business Why you should start an email list Why you need to take into account all the expenses that it takes to actually run a business and how you can do that from the beginning Why you may want to consider outsourcing sooner rather than later Why you should never think that if you build it they will come
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 17: What is Evergreen Content and how can it help your business? Welcome to the seventeenth episode of the Cocktails & Content Creation Podcast! While it’s all well and good to post seasonal content, there is another type of content that can be a big help to your business and that is evergreen content! In our seventeenth episode you’ll learn: What evergreen content is and how it can help your business Different types of evergreen content Why you should continue to update your evergreen content to keep it fresh How Pinterest pins, newsletters and Instagram posts can translate into evergreen content Why posting evergreen content improves your SEO!
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links to Examples of Evergreen Content from our own blogs: https://jessiewymanphotography.com/blog/2019/1/20/how-to-incorporate-your-brands-colors-into-your-next-photo-session?rq=brand%20colors (How to Incorporate Your Brand’s Colors into Your Next Photo Session) https://fashionablykateandcompany.com/travel-tip-first-thing-to-do-when-planning-a-trip/ (Travel Tip: The First Thing I Do When Planning My Trips) https://jessiewymanphotography.com/blog/2019/1/20/shootinaperturemode?rq=aperture (Afraid of Manual Mode? Try Aperture Mode Instead!) https://fashionablykateandcompany.com/day-trips-north-of-boston-ma/ (Fun Day Trips North of Boston, MA)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 16: How to Craft the Perfect Instagram Bio Welcome to the sixteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Chelsea Marrs, blogger and influencer at https://www.instagram.com/thechelseamarrs/ (@thechelseamarrs) and social media manager at https://royalhorizonmedia.com/ (Royal Horizon Media). She’s sharing with us tips to craft the perfect Instagram bio. In our sixteenth episode you’ll learn: What to put in your “name” line - and shocker - it shouldn’t just be your actual name! Why you should include hashtags in your bio The best way to use your topline The things every good IG bio MUST have How you can treat your IG bio like a click funnel How to add your location to your bio without taking up precious characters
About our Guest: Chelsea Marrs is a blogger and influencer at https://www.instagram.com/thechelseamarrs/ (@TheChelseaMarrs) (formerly @ChowDownUSA) and https://www.instagram.com/traveltomarrs/ (@TravelToMarrs). Originally from San Francisco, California, and a UCLA alum, she founded https://www.chowdownusa.com/ (ChowDownUSA), now https://www.thechelseamarrs.com/ (ChelseaMarrs.com), seven years ago and grew her following to over 25K! She recently left the corporate world and used her background in marketing to co-found the social media and influencer marketing company https://royalhorizonmedia.com/ (Royal Horizon Media), with the mission of making social media and influencer relations more accessible to all brands and businesses, while lifting up and supporting each other along the way! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://www.royalhorizonmedia.com (Royal Horizon Media) http://www.facebook.com/royalhorizonmedia (Royal Horizon Media Facebook) http://www.twitter.com/royalhorizonmedia (Royal Horizon Media Twitter) http://www.instagram.com/royalhorizonmedia (@RoyalHorizonMedia) https://www.instagram.com/thechelseamarrs/ (@TheChelseaMarrs) https://www.instagram.com/traveltomarrs/ (@TravelToMarrs) https://www.thechelseamarrs.com/ (Chelsea Marrs) https://www.linkedin.com/in/chelseamarrs/ (Chelsea Marrs LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 15: How to Get the Most Out of Your Content using The Content Goldmine Welcome to the fifteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Mary Kate Gulick, founder of Real Deal Content Coaching. She’s sharing with us her mind-blowing approach to getting the most out of the content you create with The Content Goldmine. In our fifteenth episode you’ll learn: Why you should stop creating one piece of content at a time How you can instead create one large piece that then informs your content for the entire quarter That you don’t have to post something new every single time How to create a content goldmine map That it’s easier to show up more spontaneously if you have a larger strategy in play
About our Guest: http://marykategulick.com/ (Mary Kate Gulick) helps real-deal experts who are looking to take the know-how they've learned in corporate and clinical jobs to build their own consulting and coaching businesses. She takes their deep expertise and helps them translate it into compelling online content that builds their brand as an expert and generates the right kind of leads. She’s been in professional content marketing for 20 years, working mostly for award-winning digital agencies and Fortune 500 marketing departments. But she’s always gotten the most joy from her "side work" with entrepreneurs so last year she started https://www.facebook.com/groups/RealDealContent (Real Deal Content Coaching) to put her favorite work front and center. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://marykategulick.com/ (Mary Kate Gulick) https://www.facebook.com/MKGContentCoach (Mary Kate Gulick on Facebook) https://twitter.com/marykategulick?lang=en (@MaryKateGulick on Twitter) https://www.instagram.com/marykategulick (@MaryKateGulick on Instagram) https://www.linkedin.com/in/mary-kate-gulick-3886454/ (Mark Kate Gulick LinkedIn) https://www.facebook.com/groups/RealDealContent (Real Deal Experts Creating Content Facebook Group)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
That's right! The Cocktails & Content Creation Podcast will now be releasing new episodes every Thursday - providing you with even more easy ways to create content with confidence. Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 14: The Brand Photographer Method Welcome to episode 14 of the Cocktails & Content Creation Podcast! For this episode, we’re talking about our co-host, Jessie Wyman’s own course, The Brand Photographer Method. It’s a course that teaches photographers how to make the leap from wedding and family photography to photographing entrepreneurs and brands. We’re also talking about all things branding photography and why everyone could use a session! In our 14th episode you’ll learn: What is brand photography Why it’s even a thing How adding it into your marketing program can save you time and uplevel your content How prepping for a brand shoot is much different than weddings and families What Jessie’s planning process looks like Plus where she gets most of her clients
About The Brand Photographer Method: The B.R.A.N.D. Photographer Method was designed to help its students build an efficient business AND create the boundaries they need to have a fulfilling personal life. Group coaching and the BPM community gives students the accountability and feedback they need so they’re never left spinning their wheels. BPM students are making smart, realistic decisions about how to price and package their services, market and attract new clients and nail branding shoots so they can build strong brand photography businesses that support the kind of year-round lifestyle they want to have. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.thebrandphotographermethod.com/ (The Brand Photographer Method) https://jessiewymanphotography.com/ (Jessie Wyman Photography) http://www.instagram.com/jessiewymanphotos (@jessiewymanphotos) https://www.instagram.com/thebrandphotographermethod/ (@thebrandphotographermethod) https://www.thebrandphotographermethod.com/live-webinar-waitlist (Get on the Online Workshop Waitlist for the Brand Photographer Method) https://jessiewymanphotography.com/planning-guide (Jessie’s Shoot Planning Guide)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 13: Social Media, The Advertising World & the Black Lives Matter Movement Welcome to the thirteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re discussing social media, the advertising world and the Black Lives Matter Movement with influencer and Digital Advertising Manager, Alexa M. Johnson. In our thirteenth episode you’ll learn: Why social media may not be the best outlet for the Black Lives Matter movement How the advertising world can do better by people of color Why change in the advertising industry needs to come from the top down Why white people shouldn’t be asking our black friends to explain racism Why hiring for diversity’s sake as well as holding diversity meetings does not help the problem
About our Guest: https://www.instagram.com/alexamjdotcom/ (Alexa Johnson) runs the affordable fashion and lifestyle blog http://alexamjohnson.com/ (Alexa M. Johnson). When she's not blogging, she’s working at her 9-5 is working as a Digital Manager at a PR company in Boston, MA. She is also the founder of https://www.theessentialsbox.com/ (The Essentials Box), a turmeric facial scrub that is natural and gentle on skin, and a contributor to https://darlingmagazine.org/author/alexa-johnson/ (Darling Magazine). Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.instagram.com/alexamjdotcom/ (@alexamjdotcom) http://alexamjohnson.com/ (alexamjohnson.com) https://www.theessentialsbox.com/ (The Essentials Box) https://darlingmagazine.org/what-its-like-in-the-advertising-industry-as-a-black-woman-by-alexa-johnson/ (“My Experience in the Advertising Industry as a Black Woman” ) https://darlingmagazine.org/author/alexa-johnson/ (Alexa’s Articles for Darling Magazine)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 12: 3 Things You Should Know before you Create Your Content Welcome to the twelfth episode of the Cocktails & Content Creation Podcast! For this episode, we’re talking about three things that you should know before you create your content. Jenessa MacKenzie of The Elevated Entrepreneur is going to share what every creator should think about when they produce their content. In our twelfth episode you’ll learn: Why you need to know your audience before you even get creating How knowing yourself and your “why” is essential to getting your message across The best kind of content that you can produce to connect with your ideal audience and how to get them to know, like, and trust you through this content
About our Guest: https://www.theelevatedentrepreneur.net (Jenessa MacKenzie) is a Business Mindset Coach & Brand Strategist, and host of https://www.theelevatedentrepreneur.net/elevate-podcast (the Elevated Entrepreneur Podcast). She transforms struggling entrepreneurs into empowered CEOs by helping them tap into their true selves, so that they can create and grow powerful brands that attract their soulmate clients and make sales fun and easy. She specializes in supporting entrepreneurs who are ready to end their battle with self-sabotage, regain their confidence and create the business and life of their dreams. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.theelevatedentrepreneur.net (The Elevated Entrepreneur) https://www.theelevatedentrepreneur.net/elevate-podcast (The Elevated Entrepreneur Podcast) https://www.facebook.com/jenessamackenziecoaching (Jenessa MacKenzie on Facebook) https://www.facebook.com/theelevatedentrepreneur1 (The Elevated Entrepreneur on Facebook) https://www.instagram.com/the_elevated_entrepreneur/ (The Elevated Entrepreneur on Instagram) https://www.instagram.com/theelevatedentrepreneurpodcast/ (The Elevated Entrepreneur Podcast on Instagram) https://www.linkedin.com/in/jenessa-mackenzie/ (Jenessa MacKenzie on LinkedIn) https://www.pinterest.com/jenessamackenziecoaching (Jenessa MacKenzie on Pinterest) https://www.youtube.com/channel/UCNCswnmrCSCuV8sMh8HsmWA?view_as=subscriber (Jenessa MacKenzie and the Elevated Entrepreneur on YouTube) https://www.theelevatedentrepreneur.net/the-elevated-entrepreneur-membership (Join the Elevated Entrepreneur Membership) https://www.theelevatedentrepreneur.net/next-level-client-attraction-workbook-opt-in (Download the Soul Client Attraction Workbook)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 11: Should You Go Freelance? Welcome to the eleventh episode of the Cocktails & Content Creation Podcast! For this episode, we’re talking about going freelance, a huge subject that many content creators face at some point in their careers. And we’re chatting about it with Mia Scharphie, who coaches women at all points of their careers whether they’re working the 9 to 5, thinking about going freelance, or have established their own business. In our eleventh episode you’ll learn: What going freelance really means and why it isn’t just about being able to “be your own boss” and “name your own workdays and salary” Why a huge step to going freelance is combating your inner critic as well as how to overcome those insecurities by pushing yourself to venture outside of your comfort zone Why you should have a long term vision with short term approaches to really understand what steps you need to talk to get there How to rely on relationship building to get clients within your existing network Why having a business bestie for accountability and to bounce ideas off of can be a huge help in your freelance career Why your first step to career happiness may be checking in with your boss before you make the jump to freelancing Why you should set boundaries with your clients, even when you’re just starting out
About our Guest: https://www.instagram.com/mia.scharphie (Mia Scharphie) is a creative agent of change, a do-er, and a big-picture thinker. She founded http://buildyourselfworkshop.com/ (Build Yourself) to help women in creative fields, design and engineering move past the obstacles that hold them back in their businesses and careers, and to make their industries and workplaces better places for women's talent. Named a 'cheerleader with devil horns' by students, Mia is skilled at helping ambitious and creative women see beyond limiting mindsets to envision--and achieve--more than they thought was possible for themselves--on their own terms. Mia is a trained facilitator, who's run a research effort on women in social impact design for the Harvard Business School. She's a founding member of the Equity Roundtable at the Boston Society of Architects and was named as one of https://alumni.gsd.harvard.edu/alumni_updates/alums-named-to-impact-design-hubs-40-under-40/ (Impact Design Hub’s Social Impact Design 40 under 40). Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: http://buildyourselfworkshop.com/ (Build Yourself Workshop) https://twitter.com/miascharphie (Mia Scharphie on Twitter) https://www.instagram.com/mia.scharphie (Mia Scharphie on Instagram) https://www.linkedin.com/in/miascharphie (Mia Scharphie on LinkedIn) Email Mia http://buildyourselfworkshop.com/candc/ (Mia’s Cocktails & Content Creation guide to identifying your top limiting beliefs)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 10: How Blogging Helps your Bottom Line Welcome to the tenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re talking about how blogging can actually serve as a big part of your content marketing strategy with our guest, Christine McShane, a creative marketing strategist who is an expert on building a blog. In our tenth episode you’ll learn: Why you should be blogging How blogging can build the know, like, and trust factor that you need to build your audience and following How it fits into your content marketing strategy Why and how blogging can increase your leads and sales How to start a blog Why consistency is key when it comes to building a blog and a brand How to come up with blog topics Blogging Mistakes
About our Guest: https://www.christinemcshane.com/ (Christine McShane) is a creative marketing strategist, writer, and photographer who helps small businesses attract their ideal audience through consistent content marketing. She believes that not all content marketing needs to be big and complicated - it just needs to be the right fit for you. Using her custom process, she combines copy, strategy, and branded photography to help small business owners stand out online. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links & Resources: https://www.christinemcshane.com/ (Christine McShane Creative) http://www.facebook.com/christinemcshanecreative (Christine McShane Creative on Facebook) http://www.instagram.com/christinemcshanecreative (@ChristineMcShaneCreative) http://www.linkedin.com/in/christine-mcshane/ (Christine McShane on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 9: How to Use Video to Grow Your Business Welcome to the ninth episode of the Cocktails & Content Creation Podcast! It’s time to accept the fact that video is the future of social media. With the rise of Tik Tok, Instagram Reels and other video based apps, it’s time to jump into it. But if you’ve never experimented with video before, how do you start? That’s what we’re covering with Paige Burns and Megan Turner, founders of the https://www.videoidentityproject.com/courses/video-identity-project (Video Identity Project). In our ninth episode you’ll learn: Why you don’t need a big fancy camera to get into producing your own, professional-looking videos How just your phone and a free app can produce awesome looking content for your social media and websites Why you need to make the leap to video How video can actually save you time and money by incorporating it into your daily workflows How video can bring in more clients!
About our Guests: Megan Turner and Paige Burns are video producers and strategists. They are also the founders and coaches of the https://www.videoidentityproject.com/courses/video-identity-project (Video Identity Project (VIP)). Megan launched her production company, http://www.poppyplummedia.com/ (Poppy Plum Media LLC), in June 2018 and Paige launched hers, http://mainpaigemedia.com (Main Paige Media LLC), in April 2019. They joined forces in May 2020 to create a DIY video course for business owners, now known as VIP. Paige & Megan realized that many business owners & marketers were in desperate need of video strategy and content in the wake of a suddenly changing economic landscape. They were getting flooded with a need for video advice, consulting and production. They decided to create the Video Identity Project to fill this need and equip these people with the tools and mindset needed to create compelling and effective content. Best of all, these students could create this video content themselves! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting about how blogging can help your business’s bottom line with Christine McShane. Links & Resources: https://www.videoidentityproject.com/courses/video-identity-project (Video Identy Project) http://mainpaigemedia.com (Main Paige Media) http://www.poppyplummedia.com/ (Poppy Plum Media) https://www.facebook.com/mainpaigemedia (Main Paige Media on Facebook) https://www.facebook.com/poppyplummedia (Poppy Plum Media on Facebook) http://instagram.com/mainpaigemedia (@MainPaigeMedia) https://www.instagram.com/poppyplummedia/ (@PoppyPlumMedia) https://www.linkedin.com/in/paigeburns/ (Paige Burns on LinkedIn) https://www.linkedin.com/in/megan-turner-poppy-plum/ (Megan Turner on LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 8: How to use Facebook Groups to Grow Your Business Welcome to the eighth episode of the Cocktails & Content Creation Podcast! We all know Facebook as a great place to keep up with your friends and share fun memes. But have you ever used it to grow your business? On our latest episode we’re talking about how you can use Facebook groups to make sales and attract clients. Who knew?! And we’re chatting about it with Facebook group expert and Dash of Social founder, Ashley Mason. In our eighth episode you’ll learn: Why you don’t need to even create a group to garner sales How to leverage other Facebook groups to grow your business How having a separate paid group can bring in clients Why being active and engaged on Facebook can make all the difference Why offering exclusive content to your Facebook group can lead to sales
About our Guest: Ashley Mason is a marketing consultant, TEDx speaker, and founder of both http://www.dashofsocial.com/ (Dash of Social) and https://studenttoceo.com/ (Student to CEO). Starting her marketing firm at the age of 19, Ashley successfully grew it to reach six figures by the time she was 21 and took it full-time upon graduating from college. Since then, she has been featured in prominent publications such as TEDx, The Huffington Post, Thrive Global, SWAAY Magazine, and more. Passionate about pursuing entrepreneurship at a young age, Ashley hopes to inspire others to take that leap, just like she did. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting about best practices to batch your content. We’re talking the apps, systems and resources that we use to get our work done in no time flat! Links & Resources: http://www.dashofsocial.com/ (Dash of Social) https://studenttoceo.com/ (Student to CEO) http://facebook.com/dashofsocial (A Dash of Social on Facebook) http://twitter.com/dashofsocial (A Dash of Social on Twitter) http://instagram.com/dashofsocial (A Dash of Social on Instagram) http://linkedin.com/in/ashleyjeanmason (Ashley Mason LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 7: How to Batch your Content Creation Welcome to the seventh episode of the Cocktails & Content Creation Podcast! Sometimes the easiest way to create content is to bang out a bunch of it at the same time. So we’re talking about the benefits of batching your work - and the best ways to do it! And, Kate is giving away her content calendar to our listeners! This is how she keeps her blog organized, as well as her clients’ blog posts. Fill it up with all your content for the year, switch around or rename the columns to fit your needs. https://mailchi.mp/fc99396f6507/katescontentcalendar (Get it here!) In our seventh episode you’ll learn: Why organization is key to batching content Our favorite programs that help keep us organized Why a https://mailchi.mp/fc99396f6507/katescontentcalendar (Content Calendar) can be your best friend Easy ways to batch your content creation - whether it’s writing blog posts, taking photos for your business, editing those photos or writing up emails that you can schedule for months out! How repurposing your content can help with batching your work How batching can help you plan out your content for months ahead so you can pretty much set it and forget it!
Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting about how to maximize Facebook groups to grow your business with Ashley Mason, marketing consultant, TEDx speaker, and founder of both https://dashofsocial.com/ (Dash of Social) and https://studenttoceo.com/ (Student to CEO). Links & Resources: https://drive.google.com/drive (Google Drive) https://mailchi.mp/fc99396f6507/katescontentcalendar (Kate’s Content Calendar ) Jessie’s blog on https://jessiewymanphotography.com/blog/2020/11/16/2-easy-steps-to-slay-your-to-do-list-business-tips (“Two Easy Ways to Slay your To-Do List”) Kate’s blog posts on https://fashionablykateandcompany.com/2020/11/12/fall-winter-wedding-guest-wear/ (“Fall & Winter Wedding Guest Wear”) and her favorite LBD, https://fashionablykateandcompany.com/2020/07/24/favorite-summer-outfit-summer-uniform/ (“My Summer Uniform”) https://asana.com/campaign/fac/do?&utm_campaign=Brand--NAMER--EN--Core--Desktop--Exact&utm_source=google&utm_medium=pd_cpc_br&gclid=CjwKCAiAuoqABhAsEiwAdSkVVPXNHQYagwl9I470lUdwcJ5VRtBYmUUvz2IwLl0qrfB7Uv5qOJEI7xoCtEwQAvD_BwE&gclsrc=aw.ds (Asana) - Project Organization App/Website https://slack.com/ (Slack) - Chat App with neat ways to separate conversations
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 6: How to Pivot Your Message in Times of Social & Civil Unrest Welcome to the sixth episode of the Cocktails & Content Creation Podcast! This time we’re talking about how to pivot your message in times of social unrest. When Covid-19 hit, so many businesses had to find a new way to market their product and services - but more importantly, they had to learn ways to help their communities. We’ll be discussing how we can try to be sympathetic and delicate during times like the pandemic and major political events with Lauren Perna, communications specialist and digital marketer. In our sixth episode you’ll learn: How the wrong message during times like the pandemic can send a business owner into ruin How small businesses and entrepreneurs can address the civil and social unrest in a way that feels authentic but doesn't jeopardize their life's work Why sometimes your best bet is to ask their audience how they’re doing and how you can do that in a way that is true to your brand
About our Guest: https://www.instagram.com/laurenpernacommunications/ (Lauren Perna) is a communications specialist, digital marketer, writer, and creator who brings a holistic approach to her projects in the marketing/communications spectrum. With her business, http://www.laurenperna.com (Lauren Perna Communications), she focuses on service-based companies, non-profits, community leaders--organizations that are formed on relationships and trust. Her mission is to help these companies tell their story online, so they can easily enhance their brand and raise their visibility. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting about best practices to batch your content. We’re talking the apps, systems and resources that we use to get our work done in no time flat! Links & Resources: http://www.laurenperna.com (Lauren Perna’s Website) https://www.facebook.com/LaurenPernaComms (Facebook) http://www.twitter.com/laurenperna1 (Twitter) https://www.instagram.com/laurenpernacommunications/ (Instagram) https://www.linkedin.com/in/lauren-perna-4309476/ (LinkedIn)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 5: How to Edit Your Photos Welcome to the fifth episode of the Cocktails & Content Creation Podcast! This time around we’re chatting about photo editing tips and tricks from both a photographer’s and an influencer’s perspective. We’re talking about how to get that perfect shot from the camera, through the editing process and have it looking professional in no time! In our fifth episode you’ll learn: Why the photo editing process starts in the camera How to get that perfect shot right from the get go Why you should find your photo style or aesthetic and how to discover it How your aesthetic affects how you edit your photos Why presets can be your best friend … … But also why you should learn editing settings in whatever app you’re using to get your photos to pop
And don’t forget - you can get Jessie’s Lightroom Mobile preset for free! Just head https://mailchi.mp/acd99e1aa494/lrpreset (here) and you’ll be well on your way to professional-looking photos for your website and social media. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be talking about how to pivot your message in times of social and civil unrest. We’ll be discussing how we can try to be sympathetic and delicate during times like the Pandemic and major political events with https://www.laurenperna.com/ (Lauren Perna), communications specialist, and digital marketer. Links & Resources: https://www.adobe.com/products/photoshop-lightroom.html?sdid=KKTJE&mv=search&kw=test&ef_id=CjwKCAiAz4b_BRBbEiwA5XlVVmBcX8wWj5uZx9bHI0US83Qgfl9eW-BfBYUoG4k_v1APEd3tCf9QfxoCGnAQAvD_BwE:G:s&s_kwcid=AL!3085!3!469138914666!e!!g!!lightroom&gclid=CjwKCAiAz4b_BRBbEiwA5XlVVmBcX8wWj5uZx9bHI0US83Qgfl9eW-BfBYUoG4k_v1APEd3tCf9QfxoCGnAQAvD_BwE (Lightroom) https://www.adobe.com/products/photoshop.html?sdid=KKQIN&mv=search&kw=photoshop&ef_id=CjwKCAiAz4b_BRBbEiwA5XlVVnmLx0OnwDolBvfw1r8H8DODyAoPJmxZWX9t23afWpnisrtFhbZ6jhoCcXMQAvD_BwE:G:s&s_kwcid=AL!3085!3!442365416141!e!!g!!photoshop&gclid=CjwKCAiAz4b_BRBbEiwA5XlVVnmLx0OnwDolBvfw1r8H8DODyAoPJmxZWX9t23afWpnisrtFhbZ6jhoCcXMQAvD_BwE (Photoshop) https://apps.apple.com/us/app/snapseed/id439438619 (Snapseed) https://www.youtube.com/channel/UCKRvcicJ2K-bbVdbD5Axemw (Jessie's Youtube Channel) https://mailchi.mp/acd99e1aa494/lrpreset (Jessie’s Lightroom Mobile Preset Giveaway)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Welcome to the fourth episode of the Cocktails & Content Creation Podcast! This time we’re talking about brand messaging. You have something you want to say but you have to figure out what that is, how to craft it and how to get your ideal audience to react to it. In our fourth episode you’ll learn: What an audience persona is and how to build one for your business Why it’s so important to understand your audience persona Figuring out the problems your persona has How to craft a message that speaks back to the problem’s your audience persona has How to create blog content using this approach Hacks to discover what your audience actually wants to learn from you
About our Guest: Courtney Fanning is a brand strategist and copywriter for purpose-driven creatives and the founder of Big Picture Branding. She spent over a decade marketing and branding companies in publishing, higher-ed, nonprofit, and tech, and recently celebrated the two-year anniversary of quitting her 9-5 job to start her own online business. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting about photo editing tips and tricks from both a photographer and an influencer’s perspective. We’re talking about how to get that perfect shot from the camera, through the editing process and have it looking professional in no time! Links & Resources: https://www.bigpicturebranding.com/ (Big Picture Branding) https://www.bigpicturebranding.com/products/brand-message-workbook (Brand Persona Builder and Messaging Creator) https://www.bigpicturebranding.com/resources (Free DIY Branding and Copywriting Resources) https://www.instagram.com/bigpicturebranding/ (@bigpicturebranding) https://www.pinterest.com/BigPictureBranding (Big Picture Branding Pinterest) https://www.linkedin.com/in/courtney-fanning/ (Courtney Fanning LinkedIn) Donald Miller's https://bookshop.org/a/12530/9780718033323 (Building a Storybrand) https://unsplash.com/ (Unsplash)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Welcome to the third episode of the Cocktails & Content Creation Podcast! We are going to continue sharing easy ways to create content with confidence by speaking with a hashtag expert to help you hack the Instagram algorithm. Chelsea Marrs of https://www.instagram.com/chowdownusa/ (@ChowDownUSA) will share with us how she grew her social media following to over 25K. Spoiler Alert! Hashtags were a huge help and she’s going to tell us how to use them to stand out on the gram. In our third episode you’ll learn: Why you need to use hashtags on your social media posts How you can outsmart the algorithm with one simple trick How to find your ideal hashtags to get your brand seen How to use those hashtags responsibly Whether or not you should use all 30 hashtags How mixing large, medium, and small hashtags can help you go viral Whether or not you should use the same hashtags over and over again Why likes are no longer cutting it with brands How to calculate your engagement rate and why you may want to remove followers from your account - shocking, we know!
About our Guest: Chelsea Marrs is a blogger and influencer at https://www.instagram.com/chowdownusa/ (@ChowDownUSA) and https://www.instagram.com/traveltomarrs/ (@TravelToMarrs). Originally from San Francisco, California, and a UCLA alum, she founded https://www.chowdownusa.com/ (ChowDownUSA) seven years ago and grew her following to over 25K! She recently left the corporate world and used her background in marketing to co-found the social media and influencer marketing company https://royalhorizonmedia.com/ (Royal Horizon Media), with the mission of making social media and influencer relations more accessible to all brands and businesses, while lifting up and supporting each other along the way! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting with Courtney Fanning of http://www.bigpicturebranding.com (Big Picture Branding) who will be sharing her method on batching over 40 blog post ideas by really knowing her target audience. Courtney is a brand strategist and copywriter for purpose-driven creatives who spent over a decade marketing and branding companies in publishing, higher-ed, nonprofit, and tech. Her expertise in brand messaging will help us understand how to craft content that is irresistible to our ideal audience! Links & Resources: http://www.royalhorizonmedia.com (Royal Horizon Media) http://www.facebook.com/royalhorizonmedia (Royal Horizon Media Facebook) http://www.twitter.com/royalhorizonmedia (Royal Horizon Media Twitter) http://www.instagram.com/royalhorizonmedia (@RoyalHorizonMedia) https://www.instagram.com/chowdownusa/ (@ChowDownUSA) https://www.instagram.com/traveltomarrs/ (@TravelToMarrs) https://www.chowdownusa.com/ (ChowDownUSA) https://www.linkedin.com/in/chelseamarrs/ (Chelsea Marrs LinkedIn) https://www.tripadvisor.com/Hotel_Review-g150810-d1734058-Reviews-The_Shell_house-Isla_Mujeres_Yucatan_Peninsula.html (The Shell House) https://www.planoly.com/referral/fashionablykateandco (Planoly Social Media Planner)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Welcome to the second episode of the Cocktails & Content Creation Podcast! We are are going to continue sharing easy ways to create content with confidence by discussing how you can take your own Instagram-worthy photos - without hiring a photographer! In our second episode you’ll learn: Why you should be using Instagram as a tool for growing your business or brand The elements to the perfect Instagram shot What kind of background is best for a cohesive IG feed How you can get creative with your shots while still looking professional Why you should be preplanning and batching your photoshoots How to select your outfits to match your surroundings How you can shoot with Lightroom Mobile to get your best shot When you should turn to a professional for some photo help
About our Guest: https://www.instagram.com/natmazz (Natalie Mazzarella) is the editor and creator of https://www.wearyouarenow.com/ (Wear You Are Now), a lifestyle website for kindred spirits who believe fashion plays an integral role in making memories. A seasoned publicist, activist, and word play enthusiast, she is never one to pass up a good pun or a glass of wine (or two). By day, Natalie is the Executive Director of https://www.skoogco.com/ (Skoog Co.), a PR and Communications agency based in Chicago. She also holds a seat on the Executive Board of the https://daisiefoundation.org/ (Daisie Foundation), a nonprofit dedicated to serving women and children in Chicago communities. Natalie lives in Boston with her husband, who she hopes, one day, will agree to adopt a pet hedgehog. For more on Natalie’s work, check her out on http://www.facebook.com/WearYouAreNow (Facebook), http://www.twitter.com/WearYouAreNow (Twitter) and http://www.instagram.com/NatMazz (Instagram). Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting with Chelsea Marrs of https://www.instagram.com/chowdownusa (ChowdownUSA) and https://royalhorizonmedia.com/ (Royal Horizon Media). She’ll share with us how she grew her social media following to over 25K. Spoiler Alert! Hashtags were a huge help and she’s going to tell us how to use them to stand out on the gram. Links & Resources: https://www.bestbuy.com/site/nikon-d3500-dslr-video-camera-with-af-p-dx-nikkor-18-55mm-f-3-5-5-6g-vr-lens-black/6296213.p?skuId=6296213&ref=212&loc=1&extStoreId=533&ref=212&loc=1&gclid=CjwKCAiAv4n9BRA9EiwA30WNDyNUBk5jjU-aZ2o_0P4AXvTxhj98u5tOMQsp2PRkUrPyAFLlANf2khoCPhEQAvD_BwE&gclsrc=aw.ds (Nikon d3300) https://amzn.to/2I1dU4P (iPhone table top tripod) (make sure to enter our giveaway - open until November 26, 2020!) https://amzn.to/3mQS5Up (Camera tripod) https://amzn.to/3p0FMqO (Tall iPhone tripod) https://amzn.to/3kZHs10 (Ring light) https://amzn.to/2I8RD4M (Camera Timer) (check your camera’s compatibility!) Photographers:
https://www.instagram.com/marianandgus (@marianandgus) & https://www.instagram.com/behindtheclick (@behindtheclick) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Episode 1 What is Content?with Kate Andrews & Jessie Wyman Welcome to the premiere episode of the Cocktails & Content Creation Podcast! We are so excited to bring you this brand new podcast about easy ways to create content with confidence and get it seen by your audience. We believe that everyone is a content creator. And we also believe that you must have content if you’re a business or brand to market your product and services, because content is how we get our message out there! But we understand that it can quickly become overwhelming with all of the different social media sites, the mystery of SEO and hashtags, and trying to learn how to take and edit your own photos. So, our goal is to take the guesswork out of content creation by interviewing guests who have been there, done that!
About your Hosts https://www.instagram.com/jessiewymanphotos/ (Jessie Wyman) is a http://www.jessiewymanphotography.com (branding photographer) and founder of https://www.instagram.com/thebrandphotographermethod/ (The Brand Photographer Method), a course to help photographers to pivot their business to focus on branding. She lives north of Boston with her husband and their adorable dachshund, Decoy. https://www.instagram.com/fashionablykateandco/ (Kate Andrews) is the founder and editor of the lifestyle, fashion and travel blog, http://www.fashionablykateandcompany.com (Fashionably Kate & Co.) She is a former TV producer, show host and reporter. She also lives north of Boston with her husband and their little girl, Arielle Marie. Kate and Jessie have known each other for more than a decade - with Jessie taking Kate’s Wedding Photos, as well as much of her lifestyle content for Fashionably Kate & Co., but they only started collaborating earlier this year. Cocktails & Content Creation was born out of their conversations about the challenges they would have keeping their websites and social media up-to-date, and figuring out ways to keep their audience engaged and growing. Quickly they learned that others faced the same challenges in creating content and Voila! They created Cocktails & Content Creation!
In our first episode you’ll learn: What is content? Why content is important. How to look for opportunities in content creation and how it can help your bottom line. Why every business, brand, and entrepreneur needs content to promote their services and product. What we’re going to discuss during our upcoming episodes - hint: it’s all good stuff! How to enter our https://mailchi.mp/4ffb3ca5866c/launch-giveaway (launch giveaway)!
Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Next time we’ll be chatting with https://www.instagram.com/natmazz (Natalie Mazzarella) of https://www.wearyouarenow.com/ (Wear You Are Now). She’s going to tell us how she takes all of her Instagram-worthy images and why being authentic on the ‘gram is the best way to grow your audience. Links & Resources https://www.delish.com/cooking/a20648910/tiffany-mimosas-recipe/ (Breakfast at Tiffany’s Mimosa) http://www.katefandrews.com/interviews (Kate’s Interview with Nicolas Cage, Ryan Reynolds and Emma Stone)
Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”
Cocktails & Content Creation - Coming Thursday, October 29! Sharing Easy Ways to Create Killer Content https://www.instagram.com/fashionablykateandco/ (Kate Andrews) of Fashionably Kate & Co. and https://www.instagram.com/jessiewymanphotos/ (Jessie Wyman) of Jessie Wyman Photography discuss easy ways take your own photos, build your brand, and garner a social media following all while living your best life.
We are celebrating the launch of our new podcast with a giveaway! We're sending one of our lucky listeners a tabletop tripod for their phone so they can take the tips we share about easy content creation and put them to use! Go to our Instagram, https://www.instagram.com/cocktailsandcontentcreation/ (@cocktailsandcontentcreation), and click the link in our bio to enter. And while you're there, why not give us a follow? Until next time, cheers to your next cocktail and happy content creating! https://www.instagram.com/fashionablykateandco/ (Kate) & https://www.instagram.com/jessiewymanphotos/ (Jessie) Hosts of Cocktails & Content Creation