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Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.

Episode Highlights:Segment 1: You Ask, We Answer

• Question: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)
• Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.

Segment 2: Website Stories

• Recap Special:
• Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.
• Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.
• Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.

Segment 3: The Website Engine Room

• Featured Tools:
• Jonny Ross: TidyCal – An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.
• Pascal Fintoni: AI Test Kitchen by Google – Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.
• Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.

Segment 4: The Website Call To Action

• Jonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.
• Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.

Tune In for Expert Advice!Enhance your website’s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.

Connect with Us:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn
• 90-Day Website Mastery Programme

Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Don’t miss out on future episodes packed with insights and actionable tips!

00:00:15

-

Introduction to 90 Day Website Mastery Podcast

Introduction

to the 30th episode of the 90 Day Website Mastery Podcast, expressing

gratitude to the audience and sharing the purpose of the podcast.

Exploring Strategies for Website Optimization

00:01:09

-

Exploring Strategies for Website Optimization

Discussion

on strategies to make websites work harder and reignite pride in online

presence, including segments on on-page and off-page optimization.

Off-Page Optimization and Link Building

00:03:02

-

Off-Page Optimization and Link Building

Discussion

on off-page optimization, link building, and the use of AI to aid in

the research phase of link building. Link Building and Online PR

00:04:23

-

Link Building and Online PR

Exploration

of link building as a form of online PR and the use of AI to analyze

competitors and identify backlink opportunities. Online Reputation

Management

00:06:12

-

Online Reputation Management

Discussion

on the shift from link building to online reputation management and the

importance of finding relevant websites for backlink opportunities.

AI-Assisted Brainstorming for Offsite SEO

00:08:45

-

AI-Assisted Brainstorming for Offsite SEO

Exploration

of using AI for brainstorming, content analysis, and relationship

building in offsite SEO strategies. AI for Offsite SEO Coaching and

Research

00:09:57

-

AI for Offsite SEO Coaching and Research

Discussion

on using AI to facilitate coaching sessions, research, and content

optimization for offsite SEO. AI Ethics and Governance

00:18:02

-

AI Ethics and Governance

Presentation

on the ethical use of AI, empowerment, engagement, enhancement,

optimization, and transformation in business functions. AI for Blogging

and Social Media Campaigns

00:20:37

-

AI for Blogging and Social Media Campaigns

Discussion

on using AI for blogging, social media campaigns, and the ethical

considerations of AI-produced content. Website Engine Room: TidyCal and

AI Test Kitchen

00:26:30

-

Website Engine Room: TidyCal and AI Test Kitchen

Recommendation

of TidyCal as a calendar management tool and the use of the AI Test

Kitchen for learning AI briefing skills. Website Call to Action: Video

Content Integration

00:29:04

-

Website Call to Action: Video Content Integration

Recommendation

to integrate engaging video content into service and product pages to

boost interaction and increase dwell time. The Power of Accessibility

00:30:09

-

The Power of Accessibility

A

remarkable encounter with a blind participant highlights the importance

of accessibility on the internet and websites. Creating Media

Experiences for All Visitors

00:31:00

-

Creating Media Experiences for All Visitors

Using

AI to create written summaries, convert them into audio and video

versions, and embed them into articles to enhance the media experience

for all visitors. Enhancing Accessibility with Audio Summaries

00:31:53

-

Enhancing Accessibility with Audio Summaries

The

benefits of audio summaries for those who are unable to read, visually

impaired, or prefer audio content, and a teaser for a future podcast on

accessibility. Conclusion and Next Steps

Keywords:

AI SEO, ChatGPT SEO, Google Gemini SEO, off-page optimization, link-building strategies, digital marketing conferences, customer-centric marketing, AI Test Kitchen, TidyCal, video content integration, website accessibility, SEO tools, 90-Day Website Mastery, Jonny Ross, Pascal Fintoni, digital marketing trends, SEO tips.

Tags:

SEO #AIMarketing #DigitalMarketing #WebsitePerformance #LinkBuilding #CustomerCentricMarketing #AITools #ContentCreation #VideoIntegration #WebsiteAccessibility #90DayWebsiteMastery #JonnyRoss #PascalFintoni

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Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."

With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.

In This Episode, You Will Learn:

• Customer Focus:
• Why aligning your business strategy with customer needs is crucial.
• Practical steps to embed a customer-centric culture in your business.
• Leadership:
• Strategies for creating effective leadership within an organization.
• The importance of setting realistic and measurable goals.
• Marketing Strategy:
• Key elements of an effective marketing strategy.
• The role of market research and SMART goals in targeting the right audience.
• Building Strategic Partnerships:
• How to form and nurture partnerships that enhance your business reach.
• Real-life examples of successful collaborations.
• Technology and Automation:
• Leveraging technology to streamline operations.
• The benefits and challenges of implementing marketing automation.

Quotes from the Episode:

• "Aligning your business strategies with customer needs is crucial for sustainable growth." – Sandy Domingos-Shipley
• "Effective leadership sets the direction and inspires the entire team to achieve business goals." – Sandy Domingos-Shipley

Listen and Be Inspired:

• Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.
• Understand the importance of storytelling in change management and marketing.
• Hear about Sandy’s dyslexia diagnosis and how it influenced her career and parenting approach.

Key Takeaways:

1. Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.
2. Employee Engagement: Collaborate with your staff and bring them along in the journey.
3. Self-Reflection: Regularly assess your leadership style and its impact on your team.
4. Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.

Upcoming Projects:

Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.

Where to Find the Book:

• Purchase on any Amazon platform.
• For a signed copy, visit Sandy's website. https://www.thesystemslink.com/

Links and Resources:

• Sandy Domingos-Shipley's Book: How to Build a World-Class Business One Brick at a Time
• Jonny Ross’s Website: https://jonnyross.com
• Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyross/
• Follow Jonny on Twitter: https://twitter.com/jonnyross
• Fleek Marketing: https://fleek.marketing

Subscribe, Rate, and Review:

If you enjoyed this episode, please subscribe, rate, and review us on Apple Podcasts. Your support helps us reach more listeners and share valuable insights from experts like Sandy.

Join Us:

Don't miss our next episode, where we continue to bring you stories, tips, and strategies from inspirational business leaders.

Chapters:00:00:12

Introduction and Guest Introduction

Introduction to the podcast and introduction of the guest, Sandy Dominguez Shipley. Remembering Rob Burrow - A moment of acknowledgment for the passing of Rob Burrow, a rugby league legend, and the impact on the rugby community. Sandy's Inspiration from Rob Burrow - Sandy shares her admiration for Rob Burrow's fighting spirit and determination to make a difference despite his illness. Sandy's Journey and Book Introduction - Introduction to Sandy's background, her bold move to the UK, and the discussion about her new book, 'How to Build a World Class Business 1 Brick at a Time.'

00:03:35

Sandy's Career Journey and Struggles

Sandy shares her career journey, struggles with dyslexia, and her determination to succeed despite challenges. Starting a Business and Networking - Sandy talks about starting her business, the importance of networking, and the power of personal connections in business growth. Implementing Quality Management System - Sandy discusses her experience with ISO 9001 quality management system and its impact on building a world-class business. Using Lego as a Framework - Sandy explains the concept of using Lego as a metaphor for implementing business frameworks and the importance of purpose-driven business practices. Discovering the Power of Purpose - Sandy shares her realization of the power of purpose in business and the impact of having a clear vision, values, and mission. The Importance of People in Business - Sandy emphasizes the significance of people in business, the value of showing personality, and the need for purpose-driven work environments. Writing the Book and Using Post-it Notes - Sandy shares her journey of writing the book, using post-it notes as a tool for organizing ideas, and the influence on the book's structure.

00:15:49

Customer Focus and Business Strategy

Sandy discusses the importance of aligning business strategy with customer needs and practical steps for achieving customer-centric business culture. Creating Effective Leadership - Sandy shares strategies for creating effective leadership within an organization, including communication, goal setting, and training for newly promoted managers. Key Elements of an Effective Marketing Strategy - Sandy outlines key elements of an effective marketing strategy, including market research, smart goals, and strategic partnerships. Impact of Leadership Chapter - Reflections from MDs on the leadership chapter, highlighting the importance of focusing on people and culture in addition to business growth. Leadership and Self-Reflection - Discussion on the importance of self-awareness and reflection for effective leadership. The Power of Storytelling in Change Management - Exploring the role of storytelling in facilitating change and overcoming resistance to change. Key Takeaways and Future Plans - Key takeaways from the book and the author's plans for guiding businesses through the principles discussed in the book.

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Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.

Episode Highlights00:16 - 00:45 | Introduction

Jonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.

00:57 - 01:27 | Segment Overview

Jonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.

You Ask, We Answer: Can AI Help My SEO Campaign?02:01 - 06:58

Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.

Website Stories: Starting a Successful Podcast10:46 - 17:02

Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.

The Website Engine Room: Top Tools for Website Management18:23 - 21:22

Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.

The Website Call to Action: Essential Website Improvements24:06 - 27:54

Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.

Closing ThoughtsJonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.

Connect with Us* Jonny Ross on LinkedIn * Pascal Fintoni on LinkedIn

Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game!

Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

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Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.

Key Segments:1. You Ask, We Answer:

• Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"
• Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.

2. Website Stories:

• Featured Story: Website Call To Action Randomizer
• Discover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.

3. The Website Engine Room:

• Pascal's Pick: Snipcast.io – Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.
• Jonny's Pick: Boost Spaces – A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.

4. The Website Call To Action:

• Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.
• Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.

Tune In Now!Don’t miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!

Subscribe and Connect Subscribe to the 90 Day Website Mastery Podcast on your favorite platform. * Connect with us on LinkedIn:* * Jonny Ross * Pascal Fintoni

For more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.

Call to Action Try our new Website Call To Action Randomizer* at 90daymarketingmastery.com/roll-the-dice.

Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!

Chapters:00:00:16

Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.

00:01:15

-

Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.

00:02:02

-

Reflections on the Google I.O. Conference - Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

Discussion about the Google I.O. Conference, the future of Google search results, and the impact of AI on search engine optimization.

00:03:17

-

AI Summaries and Search Results - Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

Exploration of Google's use of AI to generate summaries in search results, potential impact on website traffic, and the implications for search engine optimization.

00:08:17

-

Impact of AI on Productivity Tools - Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

Discussion on the impact of AI on productivity tools such as Gmail, Google Docs, and expense form automation.

00:18:11

-

Boost Spaces App Recommendation - Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

Introduction to the Boost Spaces app, a web app for data consolidation, synchronization, and automation of processes.

00:22:29

-

Introduction to Snipcast.io - Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

Introduction to Snipcast.io, a tool for creating summaries and key takeaways from podcasts and YouTube videos.

00:24:23

-

Website Call to Action: Dynamic FAQs - Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

Recommendation to use dynamic FAQs with accordion drop-downs to answer people's questions and enhance the user experience.

00:27:16

-

Website Call to Action: Enhanced Best of Social Roundup - Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

Recommendation to use AI to create an enhanced best of social roundup from social media posts, repurposing the content for the website.

00:30:16

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Introduction to Future-Ready Branding

Welcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs.

What is a Future-Ready Brand?

Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological and societal changes.

Emerging Technologies in Branding

Mitch shares his expert insights on how emerging technologies like artificial intelligence, the Metaverse, and augmented reality are transforming the branding landscape. Understand how these technologies can personalize customer experiences and redefine engagement.

Purpose-Driven Branding: Beyond the Buzzword

Hear Mitch debunk the myths of purpose-washing and explain how genuine purpose-driven branding can be implemented effectively. Learn how to align your brand authentically with societal values without falling into the trap of superficial branding tactics.

CMO Insights: Navigating Brand Challenges

Mitch discusses his interactions with 43 CMOs from global giants like McDonald's, PepsiCo, and BMW. Uncover common themes and innovative strategies these leading marketers are employing to tackle today's branding challenges.

AI and Marketing: Risks and Rewards

Explore the dual-edged sword of AI in marketing as Mitch elaborates on both the opportunities and the pitfalls. From enhancing customer segmentation to the risks of data privacy, get a balanced view on how AI is reshaping marketing departments across industries.

Gen Z and the New Market Dynamics

Understand the impact of Gen Z on current marketing strategies. Mitch explains the 'me vs. we' dynamic of Gen Z and how brands can effectively engage with this influential demographic without compromising their core values.

Conclusion and Call to Action

We wrap up with key takeaways from Mitch Duckler on making your brand resilient and adaptable for the future. Mitch also shares where listeners can find more about his work and his latest book, 'The Future-Ready Brand.'

Where to Find Mitch Duckler

Connect with Mitch through his official site at https://fullsurge.com, follow him on LinkedIn, or check out his TEDx talk "Discover Your Differentiator". For deeper insights, pick up a copy of 'The Future-Ready Brand' available at major book retailers.

Engage with Us

Loved this episode? Have thoughts or questions about future-ready branding? Join the conversation on our social media channels or leave us a review on Apple Podcasts. We love hearing from you!

Subscribe and Stay Updated

Don’t miss out on our upcoming episodes with more thought leaders like Mitch Duckler. Subscribe to Jonny Ross Fractional CMO on Apple Podcasts and stay at the forefront of marketing and branding innovations.

Topics:

00:12 - 10:07Future Ready Brand

Purpose in Branding

CMOs Insights

Emerging Technologies

AI in Marketing

Privacy Concerns

Compliance and Legal

10:08 - 20:06data privacy and regulation

generative AI

content marketing

creativity

emotion

human touch

branding

societal implications

purpose

Gen Z

technology

emerging technologies

marketing

authenticity

transparency

connection

experience

sub brands

portfolio

profit

triple bottom line

people

planet

sustainability

green movement

20:06 - 29:59Purpose-driven marketing

Hyper-personalization

Online and offline integration

Experiential marketing

Extended reality technologies

Content generation and marketing

29:59 - 39:54AI-generated content

ChatGPT

systemic biases

data integrity

hallucinations

short form content

long form content

social media

human talent

creativity

emotions

experimenting with emerging technologies

surrendering control to consumers

influencer marketing

brand protection

future ready brand book

contact information

39:54 - 40:36pre-order

fantastic information

Mitch

Jonny Ross Fractional CMO

watching

listening

View Details

Welcome to Episode 27 of the Website Mastery Podcast!

Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!

Personal Branding: To Change Your Domain or Not?Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how to best use their personal brand for business advantage.

Key Takeaways:

• Understand when to use your personal name for better branding.
• Learn the impact of personal domains on future business scalability.

Cutting the Clutter: What to Remove From Your Website NowIn response to "13 Things To Remove From Your Website Immediately" by Andy Crestodina, Jonny and Pascal share their perspectives on outdated website elements that could be hurting your user experience.

Key Takeaways:

• Discover specific website features that should be eliminated to improve clarity and user engagement.
• Hear expert opinions on common website mistakes and how to avoid them.

Essential Tools for Every Website ManagerExplore indispensable tools that can revolutionize the way you manage and create content for your website. This segment introduces Cloudflare for enhanced security and Emojis Wiki for effective communication through visuals.

Key Takeaways:

• Learn about tools that can protect and accelerate your site.
• Get tips on using emojis correctly to enhance rather than confuse your message.

Action Steps to Immediately Improve Your WebsiteJonny advises on implementing schema markup to boost SEO, while Pascal emphasizes the importance of refreshing your FAQs with visual storytelling to make your site more engaging and informative.

Key Takeaways:

• Steps to implement schema markup for better search engine recognition.
• Strategies to update your FAQs to address newer customer inquiries effectively.

Why Tune In?

• Practical advice: From optimizing your personal brand to enhancing website security and performance.
• Expert insights: Benefit from Jonny and Pascal's extensive experience in digital marketing.
• Interactive discussion: Engage with the co-hosts live and get your questions answered.

Join us for this information-packed episode to transform your website into a more effective tool for your business. For more insights and to join our community, visit 90daymarketingmastery.com and follow us for the latest updates and expert advice.

Chapters:

00:00:16 - Introduction - Introduction to the Website Mastery Podcast series, live streaming platforms, and the 90-day website mastery program.

Discussion on the importance of personal branding and domain name choices for businesses, including the pros and cons of using a personal brand name in the domain.

00:09:38 - Website Stories - Review and analysis of a video by Orbit Media on 13 things to remove from a website immediately, including a selection of 3 key points from the video.

Recommendation of CloudFlare for website performance, security, and SEO optimization, highlighting its benefits and ease of use.

00:23:42 - Website Call to Action - Discussion on the importance of schema markup implementation for search engine optimization and the review and refresh of FAQ sections on websites with a focus on visual storytelling.

Recap of the key topics covered in the episode and a call to action for viewers to use the episode as an agenda for their next website meeting.

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Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

🔹 Segment Breakdown:

• You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
• Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
• The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
• Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your website’s to-do list to prioritize impactful changes.

🔹 Key Takeaways:

• Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
• Explore practical tools that simplify and enhance your website management and content creation efforts.
• Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

🔹 Episode Highlights:

• Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
• An in-depth look at 'The Ultimate Website Toolkit', discussing each tool’s role in building a proud and efficient website.
• Practical advice on how to apply these tools directly to your website management practices for immediate results.

🔹 Action Steps:

• Consider the tools discussed in this episode to address specific challenges on your website.
• Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
• Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

🔹 Join Us Live:

Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

🔹 Connect with Us:

Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

Don’t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

👋 See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

Chapters:

00:00:16 - Introduction to 90-Day Website Mastery Program

Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.

00:01:34 -Reclaiming Your Online Space

Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.

00:02:34 - The Importance of Blogging

Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.

00:04:16 - Understanding the Essence of Blogging

Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.

00:05:39 - Content Creation and Repurposing

Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.

00:06:32 - The Evolution of Blogging

Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.

00:07:36 - Revitalizing Your Blog

Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.

00:11:46 - The Ultimate Website Toolkit, Volume 1

Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.

00:17:20 - Website Engine Room: SpyFu.com

Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.

00:19:14 - Website Engine Room: Content Outline Generator

Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.

00:22:07 - Website Call to Action: Color Scheme Optimization

Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.

00:25:58 - Website Call to Action: The Ultimate Website Toolkit

Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.

00:27:09 - Closing Remarks and Future Engagement

Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.

View Details

🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

2. Hosts: Jonny Ross & Pascal Fintoni

3. Focus: Enhancing your website's impact and pride in your digital presence.

4. You Ask, We Answer

5. Topic: Do social media platforms penalize links to external websites?

6. Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

7. Website Stories

8. Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.

9. Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

10. The Website Engine Room

11. Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.

12. Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

13. The Website Call to Action

14. Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.

15. Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

Chapters:00:00:16

-

Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

-

You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

00:10:25

-

Website Stories

Discussion

of an article about 5 SEO strategies to embrace in 2024. The evolving

role of search engine optimization and its impact on audience intent and

content ecosystems.

00:19:16

-

Website Engine Room

Recommendations

for using Linked Helper to automate tasks on LinkedIn and

embedresponsively.com to create responsive videos for websites.

00:24:35

-

Website Call to Action

Recommendation

to research and implement an AI chatbot on websites to enhance

engagement and responsiveness. Also, the importance of preparing for

industry events to create seamless event roundups.

00:30:11

-

Discovery Call Booking

Information on booking a discovery call with the hosts.

00:30:38

-

Engagement Request

Encouragement to engage by sharing and subscribing.

00:30:55

-

Audience Engagement

Importance of audience engagement and call to action.

00:31:30

-

Closing Remarks

Farewell and announcement of a fun video and audio montage.

View Details

Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

🎙️ Segments Overview:

1. You Ask, We Answer:

2. The Big Question: Should you share your fees and prices on your website?

3. The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just the numbers.

4. Website Stories:

5. Topic of Discussion: Google’s ‘Circle to Search’ feature.

6. The Impression: The co-hosts dissect Google's innovative search method that uses touchscreen capabilities to interact with images for instant search results. They mull over the potential this has for business owners in marketing their products and services more interactively.

7. The Website Engine Room:

8. Tools to Enhance Your Website:Pascal introduces SimilarWeb, a platform for website analysis and discovering new web spaces.

9. Jonny recommends Typeform for building interactive and beautiful forms, surveys, and quizzes to engage audiences and collect data efficiently.

10. The Website Call to Action:

11. Immediate Actions for Improvement:Jonny suggests adding related content to pages for increased engagement and SEO benefits.

12. Pascal urges a reevaluation of the ‘Contact Us’ page design to enhance user experience and conversions.

📌 Main Takeaways:

• Engagement is key — finding ways to keep your audience interacting with your site is crucial.
• Transparency builds trust — being upfront with pricing can filter the right clients and save time.
• Content is not just king; its kingdom is vast — use your content to establish authority and connection.
• Website design matters — every page, especially your contact page, should reflect your brand’s essence and value.

💡 Reflection:

Jonny and Pascal remind us that a website is more than a digital business card; it's a conversation, an experience, and a journey for your visitor. Whether it's through pricing transparency, engaging storytelling, leveraging smart tools, or a call to action that sparks a connection — every element should make your audience as excited about your website as you are.

For more details and to book a discovery call, visit 90 Day Marketing Mastery.

Up Next:

Stay tuned for Episode 25, and in the meantime, we'd love to hear from you! Send your questions, share your favorite apps, and let us see the changes you've implemented on your website. We're here to celebrate your steps towards a website you’re proud of.

Until next time, keep optimising, keep creating, and let's make those websites work wonders!

🎉 Enjoyed this episode? Share it with your network, subscribe for more tips, and let us know your thoughts in the comments!

Timestamps:The website mastery podcast introduction (00:00:16)

Introduction to the podcast and its segments.

Should I share my fees and prices on my website? (00:01:33)

Debate on whether to display prices on websites for both B2C and B2B businesses.

Google's Circle to Search feature (00:09:07)

Announcement of Google's new search feature for smartphones using touch screen interaction.

Typeform for interactive forms, surveys, and quizzes (00:18:18)

Discussion about Typeform, a tool for creating engaging and interactive forms, surveys, and quizzes.

Similar Sites for market research and content curation (00:20:24)

Explanation of Similar Sites, a tool for finding similar websites for market research and content curation.

Google's latest feature (00:21:55)

Discussion on Google's tool for content gathering and advertising, and its innovative features for speeding up content search.

Referring sites dashboard (00:22:24)

Overview of a useful dashboard for SEO practitioners and content marketers, and its benefits for analyzing referring site traffic.

Website call to action (00:23:11)

The importance of related content in improving search engine optimization, engagement, and user trust, and its impact on link building strategy.

Reconnecting with content (00:25:18)

The significance of revisiting and showcasing related content to keep users engaged and build trust, with examples and practical tips.

Designing the contact us page (00:25:26)

The neglected but crucial role of the contact page, and the opportunity it presents to stand out and engage users effectively.

Increasing user experience and transparency (00:27:34)

The focus on enhancing user experience, demonstrating value, and promoting transparency in pricing strategies.

Reflection and engagement (00:28:36)

The hosts' surprise at the alignment of their separate research findings, emphasizing the importance of engagement and pride in website management.

View Details

In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.

In This Episode, You Will Learn:1. Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy. 2. The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics. 3. Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale. 4. Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance. 5. Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale. 6. Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients. 7. Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.

Resources Mentioned:

• "Selling with Dignity" by Harry Spaight
• Sales Made Easy Podcast by Harry Spaight

Connect with Harry Spaight:

• Website: Selling with Dignity

• LinkedIn: Harry Spaight

• Instagram: @harryspaight

• Twitter: @HarrySpaight1

Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!

Timestamps:The transformative world of sales (00:00:13)

Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.

The concept of servant selling (00:01:23)

Harry explains the concept of servant selling and its transformation of traditional sales approach.

Serving others and providing value (00:02:31)

Harry discusses the importance of serving others and providing value to build genuine connections.

Networking and building trust (00:03:09)

The importance of networking, building trust, and having meaningful conversations with potential clients.

Targeting the right prospects (00:07:31)

Harry explains how to define and target the right prospects for effective sales conversations.

Long-term impact of servant selling (00:09:52)

The impact of servant selling on building long-term relationships and trust with clients.

Authenticity and building relationships (00:11:07)

The importance of authenticity in building relationships and the impact of insincerity in sales.

Selling outcomes, not products (00:16:04)

The significance of selling outcomes and the impact of focusing on clients' needs rather than the products or services.

The role of digital marketing (00:18:59)

The importance of digital presence, authenticity, and genuine engagement in building trust and credibility.

Effective email communication (00:20:12)

The value of providing relevant and relatable content in email communication to engage potential clients.

The message resonates (00:21:49)

Harry discusses the types of clients he works with and emphasizes the importance of putting the other person first in sales.

Balancing friendship and business (00:23:10)

Harry addresses the challenge of balancing friendship and business in sales and the need to ask for the business.

Overcoming the fear of rejection (00:25:12)

Harry provides advice on overcoming the fear of rejection and the common occurrence of people not being interested in a sales pitch.

Re-engaging after being ghosted (00:28:20)

Harry discusses re-engaging with potential clients who have ghosted and emphasizes the importance of providing value without being pushy.

Adopting a servant selling mindset (00:32:42)

Harry shares advice for those new to sales, emphasizing the importance of serving while not being afraid to ask for the next step.

Adapting to changing sales landscape (00:35:11)

Harry addresses the need for experienced sales professionals to adapt to the changing sales landscape and suggests a different approach to engage with prospects.

Connecting with Harry Speight (00:37:16)

Harry directs listeners to his website for resources on servant selling and mentions an upcoming website launch.

View Details

Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.

In This Episode:

Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.

You Ask, We Answer: Blog Comments for SEO

• Should you keep the comments section on your blog?
• Unraveling the SEO benefits and managing spammy comments.
• Jonny and Pascal's take on engagement vs. quality control.

Website Stories: Navigating Through Website Growth Stages

• An in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.
• Key takeaways and how they apply to your website's evolution.

The Website Engine Room: Tools to Elevate Your Site

• Pascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.
• Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.

The Website Call To Action: Immediate Actions for Website Enhancement

• Jonny suggests implementing a 'sticky menu' for better navigation and user experience.
• Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.

Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.

Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!

Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.

Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!

Timestamps:The 90 Day Website Mastery Podcast (00:00:16)

Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.

The Comment Section on a Blog (00:03:43)

Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.

Stages of Website Growth (00:08:07)

Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.

Website Engine Room: Zapier (00:17:10)

Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.

Website Engine Room: Adobe Stock Photography (00:18:54)

Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.

These are the timestamps covered in the podcast episode transcription segment.

Choosing Unique Images for Your Website (00:21:44)

Pascal discusses the importance of using unique images and how to find copyright-free photos on Adobe Stock.

Improving Website Call to Action (00:23:30)

Johnny suggests implementing a sticky menu to improve user experience and keep visitors on the website.

Embedding YouTube Videos (00:25:05)

Pascal explains how to embed YouTube videos on a website while controlling the suggested videos at the end.

Reflection and Roundup (00:29:21)

Johnny reflects on the topics covered in the episode and expresses gratitude for the audience's support.

View Details

Hosts: Jonny Ross and Pascal Fintoni

Segment 1: You Ask, We Answer

• Discussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.
• Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.

Segment 2: Website Stories

• Featured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.
• Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.

Segment 3: The Website Engine Room

• Tool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.
• Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.

Segment 4: The Website Call to Action

• Jonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.
• Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.

Final Thoughts:

Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.

Reminder:

Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.

Next Episode Teaser:

Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.

Connect with Us:

• We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.
• Leave us a review and share with a friend if you find our insights helpful.

Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!

Timestamps00:00:14 (00:00:14)

Introduction to the podcast episode.

Johnny and Pascal introduce the episode and discuss the focus on website improvement.

00:01:44 (00:01:44)

You Ask, We Answer: National and International Days for Content Marketing.

Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.

00:08:32 (00:08:32)

Website Stories: Google to Disable Third-Party Cookies.

Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.

00:18:44 (00:18:44)

Website Engine Room: New Discovery - Mangles KW Finder.

Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.

00:19:48 (00:19:48)

Website Engine Room: Google My Business.

Exploration of the potential benefits and features of Google My Business for enhancing a business's online presence.

Each topic is presented using Markdown format.

Google My Business Optimization (00:21:48)

Discussion on the importance of fully utilizing Google My Business for reputation management and customer interaction.

Importance of Google My Business (00:22:41)

Emphasizing the necessity of setting up and optimizing Google My Business profiles and utilizing its tools for content promotion.

Enhancing User Engagement (00:23:40)

The significance of live chat and optimizing Google profiles for increased audience interaction, especially for consumer businesses.

Control and Communication (00:24:07)

Highlighting the need for businesses to take control of their Google business profiles and the lack of communication from Google regarding profile features.

Website Call to Action (00:25:22)

Suggesting the use of subtle animations and transitions to enhance user experience and engagement on websites.

Modernizing Blog Header Images (00:26:53)

Encouraging research and inspiration from other sectors to modernize blog header images for a more engaging and thoughtful website experience.

Summary and Call to Action Recap (00:28:54)

Recap of previous episodes' topics and the importance of implementing relevant and impactful changes to website content and design.

Conclusion and Future Engagement (00:30:07)

Closing remarks and encouragement for audience engagement, along with a preview of future episodes and a call for feedback.

View Details

Host: Jonny Ross

Guest: Karen Yankovich

Episode Overview:

In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.

Key Topics Discussed:

Why Focus on Women Over 40:

• Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.

LinkedIn Mastery:

• Karen's top tips for optimising LinkedIn profiles.
• Strategies for expanding professional networks on LinkedIn.

Overcoming Imposter Syndrome:

• Addressing common challenges faced by women over 40.
• Building confidence and overcoming imposter syndrome.

Building High-Value Networks:

• Karen's insights on relationship building on LinkedIn.
• Leveraging LinkedIn for high-ticket opportunities.

Mindset and Confidence Building:

• The importance of mindset in professional success.
• Techniques for stepping into a powerful and confident professional identity.

Resources and Links:

• https://www.linkedin.com/in/karenyankovich/
• https://karenyankovich.com/
• Take the Quiz: https://karenyankovich.com/quiz/
• https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233

Connect with Us:

• https://podcast.jonnyross.com/
• https://www.linkedin.com/in/jonnyross/

Final Thoughts:

Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.

TimestampsWomen over 40 (00:00:11)

Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.

Podcast and Mindset (00:02:39)

Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.

Misconceptions about LinkedIn (00:03:27)

Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.

Imposter Syndrome (00:10:44)

Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.

LinkedIn Strategies (00:14:32)

Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.

The importance of intentional connections (00:19:07)

Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.

Standing out at conferences (00:21:23)

Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.

Optimizing LinkedIn profile (00:23:14)

Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About" section.

Utilizing LinkedIn creator mode (00:25:18)

Explaining the benefits of using LinkedIn creator mode for showcasing content and positioning oneself as a thought leader.

Effective LinkedIn posting frequency (00:26:06)

Addressing the optimal posting frequency on LinkedIn and the importance of consistent content to stay top of mind.

Building relationships with journalists (00:28:09)

Highlighting the value of engaging with journalists on social media and the impact of sharing and tagging their content.

Empowering mindset and resources (00:30:08)

Promoting a free assessment and resources to help individuals understand their strengths and develop a confident mindset for success on LinkedIn.

View Details

Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.

Segments:

Creating a Meaningful Website Action Plan for 2024

• Jonny and Pascal discuss the importance of a structured and inspiring website action plan.
• Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.
• Insight into the 90-Day Website Mastery Healthcheck methodology.
• 90-Day Website Mastery Healthcheck

Mastering SEO Tools for Website Optimisation

• Exploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.
• Discussion on how these tools can streamline website management and content creation.
• Links to tools: Screaming Frog SEO Spider, QUIK by GoPro

2024 Website Trends and Mobile SERP Innovations

• Analysis of the latest website trends for 2024, including new mobile search engine result page layouts.
• Discussion on how these trends influence website design and user experience.

Website Call to Action: Immediate Enhancement Strategies

• Jonny's suggestion: Implement gated content for lead generation.
• Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.

Outro:

Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.

Further Resources:* Visit 90 Day Marketing Mastery for more information and to book a discovery call. * Connect with Jonny Ross on LinkedIn * Connect with Pascal Fintoni on LinkedIn

Call to Action:* Share your questions, app preferences, and website links after implementing the suggested changes. * Subscribe, like, and share the podcast to support us. * Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.

Timestamps:Creating a Meaningful Website Action Plan (00:01:30)

Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.

Recent Mobile Search Trends (00:13:43)

Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.

The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.

Bold Typography and Depth in Design (00:19:17)

Discussion on the use of bold typography and creating depth in website design, influenced by television and social media.

Website Engine Room Tools (00:21:24)

Recommendations for website management tools, including Screaming Frog SEO Spider and Quick, a video editing app.

Gated Content Strategy (00:25:07)

Advice on gating valuable content behind a signup form to generate leads and potential future clients.

Industry Data Utilization (00:27:43)

Utilizing industry data for retrospective articles and engaging key contacts for contributions, with a focus on reputation management.

Conclusion and Call to Action (00:28:25)

Closing remarks, encouraging feedback, sharing, and subscription, and promoting the 90 Day Website Mastery program.

View Details

Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.

Timestamps & Segment Overviews:

• 00:00:17 - Opening & Introduction
• Merry Christmas and holiday greetings from Jonny and Pascal

• Celebrating the 20th episode and the success of the podcast

• 00:01:20 - Segment 1: You Ask, We Answer

• Community Question: What to do with low-traffic blog articles?

• Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove

• 00:07:33 - Segment 2: Website Stories

• Review of 'On-page Video SEO – Whiteboard Friday' by Crystal Carter for moz.com

• Exploring the nuances of video SEO and the importance of video content on web pages

• 00:14:16 - Segment 3: The Website Engine Room

• Jonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitors

• Pascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings

• 00:20:28 - Segment 4: The Website Call to Action

• Jonny's Advice: Implement Progress Indicators for online forms and checkouts

• Pascal's Advice: Revamp your website footer for a fresh look and enhanced credibility

• 00:25:38 - Episode Wrap-up & Reflections

• Recap of the episode’s key points and actionable advice

• Looking forward to 2024 with excitement and anticipation

• 00:28:05 - Closing Remarks

• Invitation to visit 90daymarketingmastery.com for more information and discovery calls
• Encouragement to submit questions, share apps, and website updates for future shoutouts

Links and Resources:

• OptinMonster
• Zoom AI Meeting Summary
• On-page Video SEO – Whiteboard Friday by Crystal Carter
• 90-Day Website Mastery Program

Connect with Us:

• Jonny Ross's LinkedIn
• Pascal Fintoni's LinkedIn

Join us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!

Additional Timestamps:Boost Your Website Success (00:00:22)

Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.

You Ask, We Answer (00:02:12)

Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.

Retain, Rewrite, or Remove (00:03:35)

Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.

On-Page Video SEO (00:07:33)

Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.

Website Stories (00:07:59)

Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.

Video Content Optimization (00:11:08)

Tips for optimizing video content on web pages for better user experience and SEO.

Website Engine Room (00:14:30)

Discussion of OptinMonster and using it for lead generation and website optimization.

Zoom Meetings for Content Creation (00:16:31)

How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.

AI Summary and Behavior (00:17:28)

The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.

Progress Indicator for Conversions (00:20:28)

The importance of adding a progress indicator to increase form completion and checkout conversion rates.

The footer design and copyright statement (00:21:57)

Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.

Trust-building through website longevity (00:24:01)

Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.

Optimizing website content and design (00:25:53)

Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.

Delegation and future website improvements (00:27:39)

Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.

Conclusion and holiday wishes (00:28:05)

Closing remarks, information about the website mastery program, and holiday greetings to the audience.

View Details

In this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.

Key Points Discussed:

1. The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.
2. Storytelling in Brand Strategy: The conversation explores how stories evoke emotions and connect with audiences, underlining Simon Sinek's idea that people buy 'why' you do something, not just 'what' you do.
3. Challenges in Brand Evolution: Jackie shares her experiences working with mid-sized and family-owned businesses, discussing the unique challenges they face during brand transitions.
4. The Productive Distancing Method: This segment delves into Jackie's innovative approach to brand strategy, which helps businesses gain clarity on their value propositions and align their offerings with their core mission.
5. Impactful Brand Narratives: The focus shifts to how brands can move from transactional relationships to transformational experiences, thereby creating deeper connections with their audiences.
6. Branding in Food and Wellness: Jackie talks about her passion for the food and wellness industry and how she applies brand evolution strategies in these sectors.
7. Implementing Brand Strategy: The episode concludes with insights into building a messaging platform and the continuous process of brand evolution.

Guest Bio:

Jackie Bebenroth is an award-winning brand strategist with a passion for creating impactful brand narratives. As the Principal of Muse, she has led brand transformations for various national and global brands, specializing in food and wellness industries. Jackie's approach is characterized by her unique 'Productive Distancing' method, which has been instrumental in reshaping how businesses perceive and approach their brand strategies.

Connect with Jackie Bebenroth:

• LinkedIn: Jackie Bebenroth
• Website: Muse Headquarters

Listen and Share:

Join us for this masterclass in strategic evolution and gain valuable insights into the transformative power of branding. Don't forget to subscribe for more episodes and share this podcast with others who might find it valuable.

Listen to the episode

Timestamps:

The importance of brand (00:01:14)

Discussion on the significance of brand in a business and how investing in brand can lead to increased sales over time.

The role of storytelling in branding (00:03:06)

Exploration of how storytelling helps substantiate claims, relate to the audience, and define the purpose behind a brand.

Pain points leading to brand rethinking (00:04:45)

Examining the pain points that initiate conversations about rethinking a brand, including declining sales and the challenges faced by family-owned businesses.

The importance of defining the category (00:13:36)

The speakers discuss the significance of clearly defining the category of a business and how it impacts brand evolution and decision-making.

Moving from transactional to transformational branding (00:15:08)

The conversation explores the shift from a transactional brand narrative to a transformational one, emphasizing the value of purpose and emotional connection in branding.

Creating a messaging platform (00:23:01)

The speakers explain the process of developing a messaging platform, including positioning statements, a messaging toolkit, and the importance of aligning messaging with visual identity.

The productive distancing method (00:26:15)

Discussion about the key to the productive distancing method and the importance of understanding the internal team's beliefs before focusing on external factors.

Challenges faced by family-owned businesses (00:27:21)

Exploration of the challenges faced by established brands and the need to build on the reputation and value within the company before making decisions based on external factors.

The forever evolving nature of brand evolution (00:28:32)

Highlighting the continuous evolution of brand strategy and the importance of constantly evolving and building on the central transformational point of the brand narrative.

View Details

In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.

Timestamps & Segments:

00:00:15 - Introduction

• Welcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.
• Brief overview of the episode's content and objectives.

00:01:07 - You Ask, We Answer

• Community Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"
• Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.

00:08:36 - Website Stories

• Article Review: “Black Friday and Cyber Monday have lost their
• meanings as brands extend promotions” by Gabriela Barkho for Modern
• Retail.
• The hosts delve into changing consumer behaviors and how businesses
• can adapt their promotional strategies beyond traditional sales events.

00:18:19 - The Website Engine Room

Tool Recommendations:

• Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.
• Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.

00:24:22 - The Website Call To Action

• Jonny Ross advises incorporating more whitespace into website design for clarity and readability.
• Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.

00:30:07 - Closing Thoughts

• Recap of the key points from the episode.
• Encouragement to listeners to apply the tips and share their progress.
• Invitation to subscribe and participate in future episodes.

Relevant Links:

• Unbounce: [https://unbounce.com/]
• Eddy from Headliner: [https://eddy.headliner.app/dashboard]
• 90-Day Website Mastery Program: https://90daymarketingmastery.com/

Connect with Us:

• Jonny Ross: https://www.linkedin.com/in/jonnyross
• Pascal Fintoni: https://www.linkedin.com/in/pascalfintoni

Thank you for tuning in! Don’t forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.

Timestamps:The controversy surrounding Twitter feed on a website (00:02:15)

Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.

The relevance and value of social media feeds on websites (00:05:36)

Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.

The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)

Analysis of an article discussing how brands extending promotions have caused Black Friday and Cyber Monday to lose their original meanings.

The controversy around Black Friday and Cyber Monday promotions (00:08:36)

Discussion about retailers extending special promotions for weeks and the criticism surrounding the use of the terms "Black Friday" and "Cyber Monday."

The question of whether to let go of Black Friday and Cyber Monday terms (00:09:34)

Debate on whether it is time to move on from using the terms "Black Friday" and "Cyber Monday" for special promotions.

Differentiating offers and standing out from the competition (00:13:17)

Exploration of the importance of differentiation in creating unique and standout offers instead of following the same promotional trends.

The controversy surrounding Black Friday and Cyber Monday (00:17:02)

Discussion about the reaction to the terms "Black Friday" and "Cyber Monday" and whether they still hold meaning or excitement.

Introduction to Unboundcom (00:18:19)

Introduction and explanation of Unboundcom, an app that allows users to create landing pages for various campaigns.

Introduction to Eddie DIY (00:20:09)

Introduction and explanation of Eddie DIY, a tool that allows users to upload sound files, transcribe them, and use the transcription to create articles or blog posts.

The end of year review and creating case studies (00:25:44)

The hosts discuss the importance of reflecting on completed projects over the past six months and compiling a list of contacts for case studies and testimonials.

The power of storytelling (00:26:56)

They emphasize the significance of telling compelling stories to attract customers and the need for reflection in order to create more up-to-date and engaging narratives.

Controversy surrounding Twitter and Black Friday/Cyber Monday promotions (00:28:03)

The hosts discuss whether to include a Twitter feed on a website and the controversy surrounding brands like Twitter. They also touch on the loss of meaning in Black Friday and Cyber Monday promotions and provide tips on how to stand out and be different.

View Details

• Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.

• Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.

• Discover strategies to elevate your website's performance and how to take pride in your digital presence.

Do I Need Separate Websites for Different Services?- Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"

• Jonny and Pascal debate the merits and considerations of managing multiple services under one domain versus separate sites, factoring in audience targeting and service interrelations.

How Can AI Future-Proof My Content Strategy?- Insightful discussion on John Hall's Forbes article: "How To Future Proof Your Content Strategy In The Age Of AI."

• Explore the intersection of AI advancements and content marketing, including auditing current content and planning for various consumer stages, without losing the human touch.

What Tools Can Simplify My Website Management?- Pascal's recommendation: Pika Style, a novel tool for transforming social media accolades into visually appealing website content.

• Jonny introduces Ubersuggest, a robust SEO tool for keyword insights and website optimization, pioneered by Neil Patel.

What Immediate Change Can Amplify My Website's Impact?- Jonny's tip: The strategic use of exit pop-ups to retain visitors and convert them into leads.

• Pascal's advice: Leverage your top-performing 'how-to' content by attaching actionable resources, like checklists or templates, to encourage user action and repeat visits.

Conclusion:

• A recap of the necessity for strategic focus in service offerings and the blending of AI with human creativity for content that resonates.

• Audit your site to refresh or remove content that doesn't serve your SEO goals, ensuring every piece works hard for your visibility.

• For detailed insights and personal guidance, book a discovery call via 90daymarketingmastery.com.

Essential Links & Resources:

• Read the insightful Forbes article: How To Future Proof Your Content Strategy In The Age Of AI

• Enhance your website with Pascal's app pick: Pika Style

• Boost your site's SEO with Jonny's recommended tool: Ubersuggest

TimestampsThe question of separate websites for different services (00:03:53)

Discussion on whether businesses should have separate websites for different services, considering factors such as audience, complementarity, and differentiation.

Future-proofing content strategy in the age of AI (00:09:46)

An article by John Hall on how content marketers can adapt and future-proof their strategies in the face of AI advancements, emphasizing the importance of human creativity and expertise.

Assessing current content and planning for different stages (00:10:49)

Insights on auditing existing content, planning content for different stages, identifying content value, and focusing on thought leadership in order to enhance content strategy.

The Sweet Spot of AI and Human Content (00:13:44)

Discussion on the importance of finding the balance between AI-generated and human-written content for future-proofing content strategy.

Embracing AI and Future-Proofing Content (00:14:18)

Exploration of the need to embrace AI in content creation and the importance of focusing on quality, originality, and helpfulness in content production.

Exit Pop-Ups for Website Engagement (00:20:42)

Recommendation to implement exit pop-ups on websites to capture users' attention before they leave, potentially offering value, promotions, or assistance.

Creating a Content Calendar and Utilizing How-To Articles (00:23:40)

Content Calendar and How-To Articles

Discussion on the importance of how-to articles and using tools like Ubersuggest to plan content for the upcoming year.

Conducting an Audit and Enhancing Content (00:25:08)

Auditing and Upgrading Content

Advice on studying the performance of content, upgrading well-performing articles with free downloads, and deciding whether to reignite or remove underperforming content.

The Benefits of Separate Websites and Futureproofing Content (00:26:42)

Separate Websites and Futureproofing Content

Exploration of the reasons for having separate websites, the importance of futureproofing content with AI, and the significance of quality over quantity.

View Details

🔍 Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group.

🔹 What's Inside:

• 🧠 Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth.
• 💡 From Band to Brand: Discover Kyle's unique journey from managing music bands to mastering the art of branding and marketing.
• 🚀 Tackling Today's Market: Learn how to navigate the rapidly evolving digital landscape and use AI to empower your business strategy.
• 🎯 Audience Identification: Understand the art of pinpointing your target audience and why saying 'no' can be your business's superpower.
• 🤝 Human Element in Strategy: Get an expert take on blending technology with human intuition for impactful business decisions.

👨‍💼 About Kyle Golding:

Kyle is not just the mastermind behind The Golding Group's success; he's also a strategic thinker and a creative force in the marketing industry. With a rich background in various business sectors and a passion for innovation, Kyle brings a wealth of knowledge to the table.

📈 Perfect for:

Entrepreneurs, marketing professionals, business leaders, and anyone passionate about understanding the intricacies of strategic growth and effective marketing in the modern world.

🔗 Tune in now!

Don't forget to subscribe for more insightful episodes!

👉 Follow Kyle Golding for more insights:

• LinkedIn: https://www.linkedin.com/in/kylegolding/
• Website: https://thegoldinggroup.com

💬 We'd Love to Hear from You!

Join the conversation. Share your thoughts on this episode and your experiences in strategic marketing and business growth. Drop a comment below or reach out to us on social media.

TimestampsThe journey to becoming a sound guy and starting a business (00:04:18)

Jonny & Kyle share how they unintentionally started a business as teenagers by becoming sound guys for bands.

Transition from the music industry to marketing (00:08:23)

Jonny & Kyle discuss how they transitioned from the music industry to the marketing side of things and started over in the field of marketing.

Frustrations in corporate marketing departments (00:09:38)

Jonny & Kyle talk about their frustrations in corporate marketing departments, where they faced job eliminations and a lack of direction in marketing strategies.

Understanding Strategy and Marketing (00:10:37)

Jonny & Kyle discuss the importance of understanding strategy and marketing, emphasizing the need for a strategic approach and a focus on audience, differentiation, and educated decision-making.

Common Mistakes in Marketing (00:11:50)

Jonny & Kyle highlight common mistakes organizations make in marketing, such as assuming everyone is their client and assuming their opinions should drive the conversation, and emphasize the importance of market research and understanding one's position in the market.

Identifying Differentiation (00:15:57)

Jonny & Kyle discuss the process of identifying an organization's differentiation, emphasizing the need for honesty, focusing on 1 or 2 core strengths, and comparing strengths to those of competitors to determine true differentiation.

Identifying Strengths and Themes (00:21:17)

Jonny & Kyle discuss the process of identifying strengths and grouping them into common themes.

Understanding the Market and Competition (00:24:01)

Jonny & Kyle explain the importance of understanding the market and competition in order to position oneself effectively.

Focusing on Customer Service vs. Price and Technology (00:27:12)

Jonny & Kyle give examples of how businesses can excel in different areas, such as customer service, price, or technology, and how this affects their target audience and competition.

The importance of customer service (00:31:15)

Jonny & Kyle discuss the significance of paying attention to customer feedback and continuously improving customer service.

The danger of trying to do everything (00:32:11)

Jonny & Kyle explore the negative consequences of trying to cater to every customer need and the importance of focusing on what your business does best.

The future of strategic planning in a digital world (00:38:13)

Jonny & Kyle provide insights on the role of AI in collecting and organizing market information, but the necessity of human intuition and conversation in translating that information into effective strategic planning and execution.

The human factor in business (00:41:27)

Jonny & Kyle emphasize the crucial role of human beings in running a business, as they understand the changing opinions, attitudes, and behaviors of consumers. AI can be used as a tool to assist, but ultimately, human decision-making is essential.

Adopting technology for better research (00:42:27)

Jonny & Kyle discuss how the future of business involves adopting technologies to improve research and decision-making processes, giving more power to businesses. This can lead to better strategies and growth.

Finding The Golden Group online (00:43:21)

The Golden Group can be found on their website, social media platforms (Twitter, Instagram, LinkedIn, and Facebook), and through Google search. They specialize in marketing, strategy, business process development, and business plans in the Midwest and Philadelphia.

View Details

🌟 Join us on the Jonny Ross Fractional CMO podcast for an insightful dive into the future of retail marketing with Lewis Rothkopf, Chief Revenue Officer of Pairzon. 🚀

🔍 In this episode, we unravel the complexities of connecting online advertising with offline sales measurement and the incredible potential of AI in reshaping marketing strategies. Lewis shares his extensive experience in digital media and ad tech, offering valuable insights into how retailers can leverage data to supercharge customer acquisition, retention, and overall ROI.

📈 Discover the secrets behind effective online-to-offline marketing strategies and learn how to measure the real impact of your marketing efforts with precision. Don't miss this opportunity to gain expert knowledge on using AI to solve today's biggest marketing challenges.

👉 🔗 Guest Links:

Connect with Lewis Rothkopf on LinkedIn: https://www.linkedin.com/in/lewis/

Discover the power of Pairzon: https://pairzon.com/

Don't forget to subscribe and follow "Jonny Ross Fractional CMO" for more insightful discussions with industry leaders:

🎧 Listen on your favorite podcast platform: https://podcast.jonnyross.com/listen

📺 Watch on YouTube: https://www.youtube.com/c/FleekMarketing/

Grab your headphones, and let's get futuristic with marketing! 🎙️🌟

JonnyRossCMO #RetailMarketing #AIInnovation #DigitalMedia

Timestamps:The problem of measuring marketing effectiveness (00:01:53)

Lewis discusses the challenge of measuring the effectiveness of marketing efforts and the limitations of click-through rates as a metric.

The need to bridge the gap between online and offline marketing (00:03:20)

Lewis explains the difficulty of connecting online ad exposure to in-store purchases and the limitations of geolocation as a proxy metric.

Using AI to understand the customer journey (00:06:24)

Lewis discusses how AI and machine learning can track the entire customer journey, from online interactions to offline purchases, and eliminate guesswork in measuring advertising effectiveness.

The consumer experience and wasted advertising spend (00:11:20)

Discussion on the negative experience of seeing repetitive ads and the wastefulness of advertising to consumers who have already made a purchase.

Targeting and anti-targeting based on consumer pools (00:12:23)

Explanation of how marketers can use consumer pools to target or anti-target their ads based on reach, frequency, response frequency, and monetary value.

The role of a customer data platform (CDP) and alternatives (00:14:12)

Comparison between Pozen's marketing data platform and traditional customer data platforms (CDPs), highlighting the benefits and cost-effectiveness of Pozen's solution.

The power of AI in understanding user search behavior (00:23:23)

AI can predict what users will search for next based on data analysis and autocomplete suggestions.

Using lookalike audiences to drive customer acquisition (00:24:59)

Lookalike audiences help expand the customer base by targeting similar individuals based on first-party data.

The importance of data integration for actionable insights (00:29:19)

Having all the data in one place allows for immediate actionable insights and better decision-making in marketing strategies.

Bridging the online and offline sales gap (00:33:36)

Lewis discusses the importance of using data and AI to bridge the gap between online and offline sales.

AI-driven success (00:33:36)

Lewis talks about how AI can drive success in marketing by leveraging data and optimizing the consumer journey.

The future of marketing with AI (00:33:36)

Lewis and Johnny wrap up the episode by discussing the potential of AI in marketing and encourage listeners to use their data effectively.

Keypoints:

• Problem of bridging the gap between online and offline advertising
• Use of AI algorithms to analyze data from retailers' POS systems and transaction logs
• Eliminating guesswork and providing accurate insights into the effectiveness of marketing campaigns
• Poor return on ad spend for big retailers and the need to focus on accurate measurements of campaign success
• Tracking and analyzing consumer behavior to optimize marketing strategies
• Targeting and anti-targeting consumers based on defined pools
• Preventing consumers from seeing ads for products they have already purchased
• Pozen's compatibility with retailers
• with loyalty programs and ability to act as a customer data platform for
• retailers without loyalty programs
• Differentiation of Pairzon from other companies in terms of cost-effectiveness and quick implementation
• Use of AI in predicting consumer behavior and the effectiveness of lookalike audiences

View Details

🎙️ Episode Overview:

In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples.

🔍 Key Takeaways:

Social Media Icons - To Use or Not to Use?

• The importance of having a clear purpose for every element on your website.
• How to effectively integrate social media icons without distracting from the main website journey.
• The debate: Does the mere presence of a LinkedIn or X (formerly Twitter) icon add value or divert attention?

Building a Gold Star Website:

• The journey from bronze to gold - optimising landing pages for maximum impact.
• Behavioral science insights: The power of social proof, cognitive ease, and emotional priming.
• The paradox of choice: How offering too many options can paralyze decision-making.

Essential Website Tools Spotlight:

• SlideShare: The YouTube of professional presentations. An oldie but a goodie, perfect for showcasing your expertise.
• Hotjar: A behavior analytics and user feedback tool that offers heatmaps, session recordings, and surveys. A must-have for understanding user interactions.

💡 Actionable Tips:

• Enhance Your Search Box: Implement an advanced filter search to guide users seamlessly through your content.
• Listen to Your Team: Organize meetings with customer-facing teammates to gather frequently answered questions. This can be a goldmine for content ideas.
• Trust Your Instincts: While it's essential to stay updated with trends, always trust your understanding of your customers when making decisions.

❓ Questions to Ponder:

• Are your social media icons serving a clear purpose on your website?
• How can you apply behavioral science to enhance user experience and boost conversions?
• Which tools can you integrate today to better understand and serve your website visitors?

🔗 Links & Resources:

• Connect with Jonny Ross and Pascal Fintoni on LinkedIn.
• Dive deeper into the world of behavioral science with this recommended read.

📱 Reminder:

For the best listening experience, grab your headphones, and if you find value in our chat, don't forget to share it with a friend or colleague. We appreciate every share and feedback!

📣 Join the Conversation:

Are you team Twitter Bird or team X? Let us know your thoughts and any questions you might have. We're always eager to engage and learn from our community. Drop us a comment below or reach out on social media.

Remember, in the ever-evolving world of digital marketing and website management, staying informed and proactive is the key. Until next time, keep optimising, testing, and iterating!

Timestamps:The importance of social media icons on websites (00:04:43)

Discussion on whether social media icons are a distraction or a way to build trust and connect with customers.

Updating social media icons on websites (00:09:04)

The need to update social media icons to stay current and avoid appearing outdated.

Challenging the suggestion to remove social media icons (00:10:08)

Inviting the speaker who suggested removing social media icons to explain their viewpoint and engaging with viewers to share their opinions on keeping or changing social media icons.

The importance of boosting shopper confidence (00:10:45)

Discussion on the article from Think with Google about building a gold star website that boosts shopper confidence.

Improving the decision-making process on websites (00:11:49)

Exploration of using behavioral science to support the decision-making process on websites, including social proof, cognitive ease, and emotional priming.

Optimizing landing pages and boosting confidence (00:14:54)

Tips for optimizing landing pages and boosting confidence, including addressing delivery concerns, limiting choices, and investing in new photography regularly.

The social media icons debate (00:20:20)

Discussion on whether social media icons should be removed from websites and the impact on user experience.

Hotjar: Behavior analytics and user feedback tool (00:21:30)

Introduction and features of Hotjar, a tool that provides insights into user behavior on websites through heatmaps, session recordings, and surveys.

Slideshare: The YouTube of professional presentations (00:23:21)

Explanation of Slideshare as a platform for sharing and embedding professional presentations, and the benefits it offers in terms of extending website engagement and generating leads.

The importance of customer behavior (00:30:49)

Discussion on the need to question whether customer reactions are based on actual behavior or urban myths.

Taking action on key points (00:31:20)

Encouragement to implement 1 or 2 key takeaways from the episode within the next seven days.

Closing remarks and call to action (00:32:00)

Information about the podcast series and a request for feedback on changes made based on the episode's suggestions.

View Details

In this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire.

Show Highlights:

The Shift in Retention Marketing

• Why retention starts even before customer acquisition.
• The importance of customer experience from the get-go.

Offers and Their Impact

• Dangers of running too many offers and the urgency dilution.
• Balancing the allure of quick cash with sustainable revenue.

Product Movement and Offer Testing

• Utilising apps like 'Cogs' to monitor product movement.
• How to strategise offers based on product performance.

Balancing Brand Voice and Customer Needs

• Understanding the balance between brand objectives and customer objectives.
• Why thinking from a customer's point of view is pivotal.

Customer Enablement: Beyond Retention

• The shift from just selling to truly enabling the customer.
• How to create enablement content to move customers closer to purchase.

Advertisements & Their Effectiveness

• The role of education and learning in ad content.
• Real-life examples of impactful ad content.

Topics:

• What is customer enablement in retention marketing?
• Dangers of running frequent offers in e-commerce.
• How to monitor product movement using Cogs app?
• Strategies for balancing brand voice and customer needs.
• Importance of enablement content in retention marketing.

Connect & Dive Deeper:

• Josh Tay on LinkedIn
• No Limit Email

Timestamps:

Retention Marketing and its Importance [00:01:24]

Explanation of what retention marketing is and why it has become important in today's digital landscape.

The Role of Zero Party Data [00:05:22]

Discussion on the concept of zero party data and how it helps in creating customized messages for customers.

Balancing Questions and Conversion [00:10:09]

Exploration of the balance between asking too many questions and getting valuable information from customers without putting them off.

The importance of retention marketing [00:11:38]

Discussion on the significance of retention marketing in generating revenue and the use of post-purchase communication to make up for lost acquisition.

Customizing messages based on customer data [00:13:10]

Exploration of how beauty brands can ask specific questions to understand customer goals and concerns, and tailor messages and product recommendations accordingly.

Using multiple channels for communication [00:18:36]

Explanation of how SMS, email, and direct mail are used together in retention strategies, with examples of welcome flows and win back flows.

The importance of content within emails [00:23:35]

The speakers discuss how the content within emails, such as entertaining and educational content, can make customers look forward to receiving emails and improve brand perception.

The danger of running too many offers [00:26:02]

The speakers talk about how running too many offers can train customers to expect more discounts, leading to decreased urgency and lower margins.

Customer enablement as a marketing strategy [00:31:17]

The speakers highlight the importance of creating enablement content that helps customers make better buying decisions, increasing trust and moving them closer to a purchase.

The importance of ad creative [00:32:28]

Discussion on the significance of creating informative and valuable ad creative to attract and engage customers.

The concept of customer enablement [00:33:21]

Exploration of the idea that retention marketing should start before acquiring customers and the role of customer enablement in connecting brand voice with customer stories.

Contact information and conclusion [00:34:05]

The host asks for the contact information of the guest and concludes the episode by summarizing the key takeaways and expressing gratitude.

View Details

🎙 Hosts: Jonny Ross & Pascal Fintoni

🎧 In This Episode:

1. Revisiting the Basics - How to harness your mission statement and brand values to enhance website engagement.

2. Lead Magnets:

3. The evolution and future of lead magnets.

4. Alternative names to consider: Value offer? Exclusive content? Premium content?

5. Crafting effective lead magnets by listening to customer queries.

6. Landing Pages:

7. Importance of focusing on pain points rather than merely sectors.

8. App recommendations for landing page enhancements.

9. SEO & Alt Text - The significance of alt text for images and ensuring web accessibility.

10. B2B Sales Automation - Quick dive into tools and strategies.

11. Other Call to Actions

12. Favicon - What is it, and why is it important?

13. Manifesto page: A one-pager detailing your mission and values, inspired by high street brands.

14. Audience Power - Accepting and understanding that your audience drives your website strategy.

15. 90 Day Website Mastery Program - Introducing the audio companion to the 90-day Website Mastery Program.

🔗 Links & Resources Mentioned:

• 90 Day Marketing Mastery - Learn more about the program and book your discovery call with Jonny and Pascal.

💡 Top Quotes:

• "Your why is just so important. It helps tell the story. It helps you stand out, and it brings the authenticity." - Jonny Ross

• "Your audience literally are in charge of your website strategy because every single important decision is informed by your audience." - Pascal Fintoni

📣 Feedback & Shoutouts:

• We'd love to hear from you! Share your thoughts on alternative names for lead magnets, your favorite apps, and any changes you've made to your website based on our tips. You might get a shoutout in our next episode!

🎥 Up Next:

Stay tuned for a fun video and audio montage! Revisit your notes, take actions, and prepare for our next episode.

👋 Sign-Off:

Thanks for tuning in to Episode 16 of our podcast. Don't forget to visit our https://90daymarketingmastery.com for more information, and we'll see you soon!

Remember, always prioritise audience engagement and alignment with your core values for a successful website strategy!

TimestampsThe launch of new program and completion of webinar series [00:00:15]

Celebrating the launch of a new program and the completion of a website best practice webinar series.

Discussion on lead magnets and examples of compelling content [00:02:30]

Explaining the concept of lead magnets and providing examples of compelling content to attract website visitors.

Making industry landing pages engaging for B2B companies [00:09:50]

Jason Dodge discusses how to make industry landing pages engaging for B2B companies in a Whiteboard Friday video.

The B2B Landing Page [00:10:59]

Discussion on how to make a B2B landing page engaging by understanding the audience's challenges and pain points.

The Importance of Pain Points [00:12:40]

Emphasizing the need to focus on the pain points and solutions when creating a winning landing page.

Using Novio for Sales Automation [00:17:59]

Introduction of Novio, a B2B sales automation platform, and its features for lead generation, cold outreach, and email campaigns.

The importance of favicons [00:23:02]

Discussion on the significance of having a favicon on a website and the potential negative message it sends if it is missing or incorrect.

Creating a manifesto page [00:25:04]

Exploration of the idea of creating a manifesto page on a website to clearly communicate the company's mission, values, and purpose.

Lead magnets and landing pages [00:27:18]

Explanation of lead magnets and suggestions for alternative names, as well as tips for creating valuable content and focusing on pain points in landing pages.

View Details

Unlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.

🔍 Episode Highlights:

The Evolution of Experiential Marketing: From food and beverage festivals to hyper-targeted in-stadium experiences, discover how experiential marketing has evolved to cater to savvy and discerning consumers.

The Power of Authenticity: Brook stresses the value of authentic brand moments that connect with consumers without overwhelming them.

Integrating Experiential Early On: Dive into the pitfalls brands face when they leave experiential marketing as an afterthought. Discover why it should be part of the conversation from the get-go.

Case Study: Cosmopolitan of Las Vegas: Learn how All Terrain helped the Cosmopolitan Hotel boost its footfall in a unique and emotional manner, using in-flight experiences.

🛍️ Product Mentions:

• The Cosmopolitan of Las Vegas: A game-changer in the realm of hospitality, this brand managed to reshape the Las Vegas hospitality scene with its unique branding approach. Check it out here.

🔗 Relevant Links:

• All Terrain: This is where the magic happens. Dive deeper into the world of experiential marketing with Brook Jay's esteemed agency.
• Connect with Brook Jay on LinkedIn: If her insights struck a chord with you, feel free to reach out and pick her brain further.
• Jonny Ross' LinkedIn: Stay updated with the host's latest thoughts, strategies, and episodes.

🙏 Wrap-up:

A big thank you to Brook Jay for unraveling the intricacies of experiential marketing. Her depth of experience and passion for the craft shines through every anecdote and insight. Don't forget to hit that subscribe button for more enlightening episodes.

Tune in, learn, and elevate your brand's experiences. Until next time! ✌

TimeStampsThe secrets to measuring ROI in experiential marketing [00:01:20]

Brook Jay discusses the challenges of measuring ROI in experiential marketing and the importance of collaboration between sales, marketing, and agency teams.

Creating experiences that drive sales and customer loyalty [00:02:35]

Brook Jay explains how All Terrain ensures that their experiences not only create lasting memories but also drive sales and customer loyalty through promotional activities and tracking sales.

The misconception that experiential marketing has to be expensive [00:08:31]

Brook Jay debunks the misconception that experiential marketing has to be expensive and shares a successful campaign example that achieved strong KPIs without a massive spend.

The power of immersive brand experiences [00:12:31]

Discussion on the purpose and impact of experiential marketing in creating two-way interactions and driving word-of-mouth marketing and content generation.

The virtual launch of Ferrari Roma [00:14:21]

Explanation of how the COVID-19 pandemic forced a pivot from live experiences to a virtual launch of the Ferrari Roma, including the involvement of Adam Levine and Behati Prinsloo, and the success of the campaign.

Creating the ultimate Cheez-It road trip destination [00:19:02]

Details about transforming a local gas station into the Cheez-It Cheese Stop, the overwhelming response from snack lovers, and the massive online exposure and merchandise sales generated.

The power of an immersive experience [00:22:37]

Brook Jay shares a successful experiential marketing campaign that generated viral attention and over a billion impressions.

Creating strong emotional connections [00:24:11]

Brook Jay explains how All Terrain operates as cultural anthropologists and how understanding consumer behavior helps in creating emotional connections.

Driving loyalty through an in-flight experience [00:28:06]

Brook Jay discusses a successful campaign for the Cosmopolitan of Las Vegas, where in-flight gifts led to enduring loyalty and increased visits to the property.

LinkedIn and avid linking [00:33:33]

The speakers discuss their love for LinkedIn and their enthusiasm for connecting and dominating the platform.

Cracking the code of experiential marketing ROI [00:33:47]

The episode dives deep into dissecting the strategies, trends, and magical goings-on behind impactful experiential marketing campaigns.

Thank you and farewell [00:34:25]

The episode concludes with gratitude for the guest's time, appreciation for the discussion, and a reminder to subscribe and stay tuned for future episodes.

View Details

🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast!

Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.

In this episode, we uncover:

• 🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.

• 🧠 Behavioural science's pivotal role in D2C brand strategies.

• 💡 Pro tips on scaling Direct-to-Consumer brands sustainably.

• 🤖 The tech, resources, and teams D2C brands need to scale exponentially.

If D2C, Ecommerce, Marketing, Entrepreneurship, and Behavioural Science are your jam, this episode is tailored for you! 🎉

Remember, the best brands don't just sell; they tell stories, invoke emotions, and build connections. Kyle's experiences offer a rich tapestry of insights on doing just that! 🌟

Key Takeaways:

• Understanding customer behavior is vital for successful e-commerce marketing.
• Using real-world data combined with behavioral science can lead to effective marketing strategies.
• Behavioral science isn't just theory; it's based on actual real-world studies.

Highlights & Discussion Topics:

a. Maximum Purchase Limit: A case study where setting a maximum limit on purchase influenced customer behavior positively.

b. Behavioral Science Training: Function Growth Co.'s training program on behavioral science equips teams with actionable insights.

c. Real-World Studies vs. Brand Testing: The importance of testing behavioral science concepts tailored to a specific brand or product.

d. Richard Shotton's Contributions: Reference to books on behavioral science and its practical applications.

e. Choice Paralysis: The idea that limiting options can sometimes enhance user experience and decision-making.

f. Pratfall Effect: A fascinating concept where showcasing brand weaknesses authentically can be turned into strengths. Case in point: Guinness's ad campaign

Resources & Recommendations:

Books: Works by Richard Shotton on behavioral science.

Agencies need to walk the talk: Building and growing their brand is crucial.

The significance of varied creative assets in marketing.

🔗 Guest Links:

• Function Growth - https://functiongrowth.co

• Kyle Hoffman on LinkedIn - https://www.linkedin.com/in/kyle-hoff...

Listen & Watch:

• 🎧 Audio on your favourite podcast platform - https://podcast.jonnyross.com/listen

• 📺 Watch on YouTube -

/ fleekmarketing

TimestampsThe Willow's growth story [00:01:24]

Kyle discusses the background of Willow, a brand created by Function Growth, and their decision to launch their own product company.

Strategies for explosive growth [00:05:12]

Kyle shares the secrets behind Willow's rapid growth in its first 12 months, including consumer research, branding, pricing strategy, and creative advertising.

Diversifying advertising channels [00:10:55]

Kyle talks about how Willow diversified its advertising channels, including using Google ads, YouTube ads, and CTV (Connected TV), while still relying heavily on meta (Facebook) advertising.

Finding product market fit [00:12:19]

Discussion on the importance of finding product market fit and the role of pricing strategy in scaling a DTC business.

Listening to consumers and achieving product market fit [00:14:30]

The significance of listening to consumers, understanding their needs, and using their feedback to achieve product market fit.

Creating effective ad and website content [00:20:12]

The challenges of creating effective ad and website content, including the need for a messaging strategy and producing a variety of creative content.

Behavioral Science and Decision Making [00:22:46]

The speakers discuss the use of behavioral science in guiding decision making and strategy for companies, with a focus on the subconscious factors that influence consumer behavior.

Artificial Limits and Increased Purchases [00:23:43]

The concept of artificial limits in behavioral science is explained, where setting a maximum amount that customers can buy can actually lead to increased purchases. An example is given where this strategy was implemented during a promotion and resulted in a 20% increase in average order value and products per cart.

Applying Behavioral Science Concepts [00:26:09]

The speakers discuss how behavioral science concepts can be applied to understand and improve marketing strategies. They mention various concepts such as choice paralysis, social proof, and the pratfall effect, which can be used to optimize brand messaging and customer engagement.

View Details

Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.

Segments Overview:

1. You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
2. Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
3. The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
4. Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.

Deep Dive:

1. You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.

2. Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.

3. Read more on the story here.

4. The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.

5. Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.

Conclusion:

Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!

Connect & Explore:

• 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
• Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.

Remember, a powerful website awaits those willing to take action! Until next time.

TimestampsYou Ask, We Answer [00:03:04]

Discussion on how to make a website more accessible and the importance of considering accessibility for all users.

Website Stories [00:12:05]

Introduction to the segment where the hosts discuss interesting stories related to websites.

Website Accessibility and Google [00:05:19]

Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.

Google updates its SEO playbook [00:12:39]

Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.

Using AI for content creation [00:15:58]

Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.

Website engine room: Smush and Tiny [00:19:49]

Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.

Internal Links and their Importance [00:24:30]

Explanation of internal links and their role in helping Google understand and index website content.

Creating Internal Links Strategically [00:25:10]

Discussion on how to strategically create internal links to increase rank and traffic on key pages.

Website Call to Action: Accessibility and Alt Text [00:26:23]

Call to action to check alt text on images for accessibility and use the Smush tool to reduce image file size without losing quality.

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🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟

Episode Highlights

💡 The Rise of Social-First Video

• Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
• Discover the secrets to crafting captivating social-first video strategies.

📈 The Power of Video Strategy

• Explore the essential components of a successful video strategy that leaves a lasting impact.
• Uncover the role of storytelling and brand personality in effective video marketing.

🤖 Unleashing Video AI

• Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
• Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.

In-Depth Discussion

• 📽️ Social-First Video Secrets
• Adam shares his insights into the world of social-first video and how it's transforming audience engagement.

📹 Crafting an Effective Video Strategy

• Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.

🤯 The Game-Changing Role of Video AI

• Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.

Key Takeaways

📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.

📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.

📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.

Final Words

🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏

Connect with Adam Chandler

🔗 Guest Links

LinkedIn Profile

Explore the world of Reel Film

🔊 Listen & Subscribe

Catch all our episodes on your favorite podcast platform.

Watch the video version on YouTube.

Stay Tuned for More!

Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧

Timestamps:The importance of understanding the "why" and objectives of video strategy [00:03:38]

Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.

Considering the longevity of video content and repurposing opportunities [00:06:39]

Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.

Audience profiling and understanding where they hang out [00:08:28]

Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.

Using Video for Multiple Channels [00:10:23]

Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.

The Importance of Marketing Strategy [00:11:27]

Highlighting the role of marketing strategy in utilizing video effectively for business objectives.

Understanding Social First Video [00:12:30]

Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.

Standing out in a saturated video market [00:20:24]

Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.

Using creativity to make videos stand out [00:21:24]

An example of a successful social media campaign that stood out by taking a different creative approach.

Making service videos visually stunning [00:23:47]

How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.

The importance of subscribing [00:31:25]

Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.

Reminder to subscribe [00:31:36]

Jonny reminds viewers to subscribe and mentions different platforms like YouTube and Apple Podcasts.

Closing remarks and goodbye [00:31:53]

Jonny bids farewell and says goodbye to the audience.

View Details

Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!

Exploring BrightonSEO 2023Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.

Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.

The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.

The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.

SEO Trends and Strategies for 2024An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.

The concept of accessibility in web design and its role in providing an inclusive online experience for all users.

The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.

Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.

Special Guests and InsightsA mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.

The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.

ConclusionWrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.

Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.

Connect with Jonny Ross and Pascal FintoniJoin the conversation and connect with Jonny Ross on LinkedIn.

Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.

Don't Miss Out!

Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.

🔊 Listen & Subscribe

• Audio on your favorite podcast platform
• Video on YouTube

Timestamps:Choosing Brighton SEO [00:01:25]

Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.

Content Selection at Brighton SEO [00:03:54]

Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.

Meeting John Miller [00:06:36]

Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.

The power of TikTok [00:10:18]

Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.

AI in search results [00:13:08]

Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.

Focus on speed and accessibility [00:16:19]

Emphasis on the importance of website speed and accessibility in Google's algorithm updates, with future updates likely to prioritize these factors.

The importance of pillar content and using AI [00:21:25]

Creating a pillar piece of content that is resourceful and using AI to help structure it and think about keywords.

Reducing content quantity and increasing quality [00:22:02]

Focusing on creating less content but with higher quality and depth, and using tools to find keywords related to a specific topic.

Embracing AI and focusing on accessibility [00:22:37]

The importance of embracing AI in content creation, while also focusing on accessibility and improving SEO by looking at accessibility scores.

View Details

Hosts* Jonny Ross * Pascal Fintoni

Welcome & Introduction* Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series. * The aim is to make you proud of your website again and help it work harder for you.

Segments:You Ask, We Answer Question: Do I need to know HTML to run my website, and what is it anyway? * Summary: Discussing the basics of HTML and its role in website management. * Key Takeaways:* * Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.

Website Stories Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News. * Summary: Examination of the pitfalls of personalized content. * Key Takeaways:* * Importance of meaningful insights and relevance in content. * Focus on specific customer groups for personalization.

The Website Engine Room Pascal's Pick: Statista - Portal for Market Data, Research, and Stats * Jonny's Pick:* Coolors.co - Fast and easy-to-use color palette generator.

The Website Call To Action Jonny Ross: Improve content readability with bullets and subheadings. * Pascal Fintoni:* Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts. *

Contact Information:Jonny Ross* LinkedIn: Jonny Ross * Website: Jonny Ross

Pascal Fintoni* LinkedIn: Pascal Fintoni * Website: Pascal Fintoni

Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. 🎙️

See you next time!

TimestampsDo I need to know HTML? [00:02:32]

Discussion on whether content marketers need to know HTML and its benefits in website customization.

Half of personalized content is boring and unhelpful [00:09:06]

Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.

Understanding your audience [00:10:23]

Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.

Understanding Your Audience [00:11:43]

The importance of deeply understanding your audience's mindset, pain points, and journey.

Identifying Key Customer Groups [00:12:48]

Using a mapping exercise to identify the customer groups that are most relevant and important to your business.

Using Data and Research for Content Strategy [00:13:42]

The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.

Planning Ahead [00:23:40]

The speaker discusses the importance of planning ahead and suggests that listeners should start working on their 2023 retrospectives and 2024 forecasts. They recommend putting together a research project team and utilizing local universities and authoritative data sources.

Aligning Efforts with Data Sources [00:24:45]

The speaker emphasizes the need to align efforts with reliable data sources in order to produce meaningful 2023 retrospectives and 2024 forecasts. They suggest following industry authorities, universities, and institutions on Twitter to stay updated and ensure the accuracy and depth of the research.

Improving the Online Experience [00:25:50]

The speaker discusses the importance of creating a more meaningful relationship with designers to enhance the online experience for audiences. They mention personalized content, understanding HTML, and the use of brand colors as tools to improve website design and planning for the future.

View Details

🎙️ Welcome back to another episode of Jonny Ross Fractional CMO! Today we're diving deep into the synergy between brand building and performance marketing with the amazing Carolyn Walker, CEO & Managing Partner of Response. 🌟

Episode Highlights* 💡 Why performance marketing isn't enough and why you need brand building * 📊 The importance of having a brand strategy and how it impacts your business metrics, from valuation to talent retention * 🧭 Carolyn's blueprint for effective brand positioning * 🌟 Real-world examples of companies who have aced their brand strategy * 📖 Storytelling: The underrated secret weapon in marketing

In-Depth DiscussionA Balanced Approach to Marketing* Carolyn discusses the importance of aligning performance marketing with long-term brand building strategies.

Impact of Branding on Business Metrics* Unpacking how a strong brand can elevate your company’s valuation, pricing power, and even talent retention.

Brand Positioning* Carolyn walks us through the brand positioning process, using her years of expertise to illustrate how it's done.

Standout Brands* Carolyn shares why she considers Maersk and Chipotle UK as shining examples in the world of branding.

Importance of Storytelling* A look at how storytelling and personality can become a major differentiator for your brand.

Key Takeaways* 📌 Strong brands aren't built in a day, and they require a well-thought-out strategy that aligns with performance marketing. * 📌 Consider your brand as an ongoing narrative, where storytelling and personality play pivotal roles.

Final Words🎉 Thanks for tuning in! A huge shoutout to Carolyn for sharing her valuable insights and helping us navigate the intricacies of brand building and performance marketing. 🙏

Connect with Carolyn Walker🔗 Guest Links

• LinkedIn Profile
• Response Marketing Agency

🔊 Listen & Subscribe

• Audio on your favorite podcast platform
• Video on YouTube

Feel free to use these show notes as a roadmap to navigate through this enlightening episode. Happy listening! 🎧

The advantages of using both brand building and performance marketing [00:02:28]

Carolyn explains the importance of finding a balance between brand building and performance marketing and the benefits of using both approaches.

Convincing board-level executives to invest in brand building [00:06:15]

Johnny asks Carolyn how to convince high-level executives to invest in brand building and what arguments can be made to support this investment.

The impact of brand on company valuation, pricing power, and talent attraction and retention [00:06:35]

Carolyn discusses how brand building can affect a company's valuation, pricing power, and its ability to attract and retain talented employees.

Understanding Brand Core [00:11:19]

Carolyn explains the importance of understanding a brand's core beliefs and how it impacts brand...

View Details

Episode 13 of the "90-Day Website Mastery Podcast"

IntroductionWelcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.

You Ask, We Answer 🙋‍♀️Question: What are content pillars, do they work, and how can I get started?

Dive into content strategy with Jonny and Pascal as they tackle your most pressing question about content pillars. Learn how to use them effectively and the common pitfalls to avoid.

Key Takeaways* Content themes and topics * Star content: What makes a good eBook or lengthy article? * How to use content series to supplement your pillars

Website Stories 📰Featured Article: Medium is for human storytelling, not AI-generated writing by Scott Lamb, VP, Content @ Medium

Medium insists on human writing that deepens people’s understanding of the world. Jonny and Pascal discuss the merits and pitfalls of AI in content creation. Should your website disclose AI-generated content?

Key Takeaways* Human stories vs. AI-generated content * Responsible use of AI-assistive technology * Business needs and search engine considerations

The Website Engine Room 🛠️Pascal's Pick: Squoosh.app

Optimize your image files without sacrificing quality for quicker page loading.

Jonny's Pick: FullStory

Get invaluable insights into real user experiences on your site, find bugs, and offer better customer support.

The Website Call To Action 📣Jonny: Test your website on mobile. It’s not mobile-first anymore; it’s MOBILE, full stop.

Pascal: List your memberships, awards, and certifications. Make sure you're showing them off on your website to build credibility and trust.

Stay Tuned: We'll be back with another episode soon. Send in your questions and share your website changes for a shout-out!

Contact UsJonny Ross

LinkedIn

Website

Pascal Fintoni

LinkedIn

Website

Further Learning:

• Check out our 90 Day Website Mastery Programme

Hashtags:

WebsiteExcellence #ContentPillars #DigitalTransformation #WebsiteMastery

Thank you for tuning in, and remember: your website's evolution starts here!

Timestamps:Content Pillars Explained [00:02:38]

Johnny and Pascal discuss the concept of content pillars and how they use them in the 90 Day Website Mastery program.

Confusion around Content Pillars [00:02:46]

They address the confusion caused by different interpretations of the term "content pillars" and how it can mislead users.

Medium's Stance on AI-generated Writing [00:08:13]

They discuss an article by Scott Lamb, Vice President of Content at Medium, about the importance of human storytelling and Medium's decision to prioritize human writing over AI-generated content.

The importance of human storytelling and limitations of AI-generated writing [00:10:57]

Discussion on Medium's position on AI-assisted content and the need for clear labeling. Debate on the value and limitations of AI in writing.

Debate on the use of AI in content creation [00:12:00]

Discussion on an agency's decision to not use AI in content creation. Exploring the benefits and potential of AI in writing and content creation.

The need for clear guidelines and best practices in using AI-generated content [00:13:17]

Exploration of the role of AI in content creation and the importance of clear guidelines for businesses, organizations, and social networks. Mention of AI-written content ranking well in Google.

The importance of mobile experience [00:22:19]

The speakers discuss the need for websites to prioritize mobile experience and ensure it is perfect, as Google bases its decisions on the mobile experience.

Recording and showcasing achievements on websites [00:26:48]

The speakers recommend recording and showcasing awards, certifications, and memberships on websites to build trust with customers.

Content pillars and focusing on customer needs [00:29:31]

The speakers suggest considering what products or services to sell more of and what customers need to understand better when developing content pillars.

View Details

This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'

Introduction:

• Welcome to the '90-Day Website Mastery Podcast'!
• Hosted by Jonny Ross and Pascal Fintoni.
• Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.
• Rediscover pride in your website with expert insights and advice.

Segments:

1. You Ask, We Answer:

• Addressing community questions and online queries.
• Question for this episode: "What are websites wireframes and do they really help?"
• Pascal and Jonny explore the significance of wireframes in website design.
• Highlighting wireframes as crucial tools for planning website layout and structure.

2. Website Stories:

• Reviewing an informative article/podcast/video.
• Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."
• Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.

3. The Website Engine Room:

• Recommended apps and tools for website management and content creation.
• Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.
• Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.

4. The Website Call To Action:

• Practical action points for immediate website improvement.
• Jonny's advice: Thoroughly test website forms, validation, and user experience.
• Pascal's tip: Audit inbound links and collaborate for content amplification.

Reflection and Roundup:

• A recap of the episode's key takeaways.
• Emphasis on teamwork, investment, and continuous improvement for website success.
• Invite listeners to share their experiences and implement insights.

Outro:

• Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'
• Visit 90daymarketingmastery.com for more information and book your discovery call.
• Stay connected by sending questions and updates.
• Join us for the next episode, and remember, your website's transformation journey starts here!

Hosts:

• Jonny Ross
• LinkedIn: Jonny Ross
• Website: jonnyross.com
• Pascal Fintoni
• LinkedIn: Pascal Fintoni
• Website: pascalfintoni.com

Explore our 90-Day Website Mastery Programme:

• 90daymarketingmastery.com

TimeStamps:Wireframes: The Importance of Planning [00:02:44]

Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.

Content Recency and Link Building [00:09:58]

Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive...

View Details

🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more.

🔍 What you'll discover:

• The real difference between demand generation and lead generation.

• Common mistakes businesses are making in their marketing strategies.

• How B2B buying behaviors are evolving and how to stay ahead.

• Crafting a winning demand generation strategy.

• Avoiding the pitfalls of 'Random Acts of Marketing'.

🎉 Whether you're a seasoned marketer or just diving into B2B, Deanna's insights are a goldmine. Don't miss out!

TimestampsUnderstanding Demand Generation [00:02:30]

Deanna explains the difference between lead generation and demand generation and why demand generation is critical in B2B marketing.

Adapting to Changing B2B Buying Behaviors [00:05:55]

Deanna discusses how B2B buyers are completing up to 80% of their purchase decision through digital avenues before engaging with a sales rep.

Building a Demand Generation Engine [00:08:39]

Deanna talks about the three pillars of building a demand generation engine and where businesses need to be featured or named to be considered by buyers.

The strategy for identifying ideal customer profile [00:08:49]

Identifying the best fit companies to target, having a unique point of view, and developing a content marketing and demand gen strategy.

The importance of understanding ideal customer profile [00:10:05]

Understanding when and how and where the ideal customers consume information.

The three pillars of a demand generation engine [00:11:07]

Creating content for every stage of the funnel, building a robust website, utilizing managed channels, and tapping into third-party channels for credibility and reach.

Timestamp 1 [00:18:11]

"Channels for B2B marketing"

Discussion on the effectiveness of different channels for B2B marketing, including LinkedIn, Google Ads, Facebook, and Instagram.

Timestamp 2 [00:19:54]

"The issue with digital advertising"

Exploration of the limitations and challenges of relying solely on digital advertising for lead generation, including low conversion rates and slow sales cycles.

Timestamp 3 [00:24:23]

"Example of a brand doing demand generation well"

Mention of Lavender, a technology company in the sales space, as an example of a brand successfully building brand awareness and utilizing third-party channels like LinkedIn for demand generation.

Lead Generation and Demand Generation [00:27:02]

The speaker discusses the transition from lead generation to demand generation and the importance of running both programs simultaneously.

Different Approaches in Demand Generation [00:28:07]

The speaker explains how demand generation requires a different mindset and tactics compared to lead generation.

Building a Demand Generation Engine [00:29:49]

The speaker emphasizes the importance of focusing on long-term growth and building a demand generation engine to attract future prospects.

Guest Links:

🔗 GrowthMode Marketing

🔗 [The Demand Gen Fix Podcast](

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

Is blogging still relevant in 2023?

Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.

https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/

A case study about the Curry’s ‘“No Questions Unanswered” back-to-school creative campaign.

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editing

Jonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!

Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny...

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

1. You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

What are avatars or archetypes and how can they help me run my website?

Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:

https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates

Jonny Ross:https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in Google

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: check your legals. T&c’s cookie policy. Privacy policy.

Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website:

View Details

🌞 Sunscreen packaged as condoms 🍆, coupled with the words “protect your skin”.

It would have been a PR disaster! Find out the story!

We will try to cover as much of this as possible:

💥 How to get clear on your message

💥 Why brand and performance marketing needs to be on the same “team”

💥 Knowing when to try something new and when to stick to the basics

💥 Why focusing on the “outcome” is starting to eclipse the traditional marketing “persona”

💥 Investing: what it is worth putting £ into for marketing and where you can cut costs

💥 Failing fast and using this information to pivot

And more!

Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow.

Relevant links:

The Grow CMO: https://www.thegrowcmo.co/

Brooke on the Grow: https://brookeonthegrow.com/

LinkedIn: https://www.linkedin.com/in/brookejan...

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We talk Brand positioning, Marketing strategy and Advertising effectiveness.

How important is brand compared to performance marketing?

We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!

How can challenger brands position themselves for profitable growth?

How can you build a big brand on a small budget?

How can you get the impact of a TV campaign for a fraction of the cost?

What’s the biggest mistake small companies make with their marketing?

A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.

A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.

Faisal’s clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.

Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.

Website: https://creativebusinesscompany.com/

Twitter: @faisaldontbunt

LinkedIn: https://www.linkedin.com/in/faisal siddiqui/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

I have seen adverts for AI websites that can be built in minutes. But how long does it really take to build a website?

Jonny and Pascal will look into the temptation of creating websites faster with AI-powered solutions, but is it better?

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

For this episode, we have chosen an infographic from Giraffe Social Media and reviewed by Mark Walker-Ford for Social Media Today:

https://www.socialmediatoday.com/news/22-content-create-reach-audience-infographic/652639/

22 Types of Content You Should Create to Reach Your Audience [Infographic]

The team from Giraffe Social Media shared their content tips in this infographic.

They break things down as follows:

• Awareness stage (Blog posts, infographics, podcasts, ebooks, cheatsheets, whitepapers.)
• Consideration stage (case studies, demo videos, quizzes, product webinars, whitepapers.)
• Decision stage (Free trials, live demos, consultations, coupons, testimonials, comparison sheets.)
• Retention stage (Ongoing support, online chat, coupons, loyalty rewards, email follow-ups.)

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Post Genius https://www.postgeniusapp.com/ use lateral thinking and use this app to create a selection of testimonials to send your customers for approval

Jonny Ross: SEOquake https://www.seoquake.com/index.html is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Time to update your photos, the power of a new photo shoot is immense!

Pascal Fintoni: Time for a mid-year review of your case studies and testimonials, look back at completed projects over the past 6 months and compile a list of stories to produce over the coming weeks.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout...

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Kerry-Ann Betton Stimpson is CMO, JMMB Group. And Podcast Host of "The Internal Marketing Podcast"

We explore internal marketing strategies. The evidence is clear. Companies can build their Brands and drive growth faster.

Talking about employee advocacy, online branding and even dark social strategies!

Business leaders listening and watching will benefit from Kerry-Ann's 20 years of shaping her work as a CMO.

As a CMO, with 20 years in financial services marketing, often with tight budgets, Kerry-Ann knows what it takes to build brands! Through uniquely creative strategies and leveraging the power of people, she helps build stronger brands.

Kerry-Ann Betton Stimpson:

https://the-internal-marketing-podcast.simplecast.com

https://www.linkedin.com/in/kerryastimpson/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

THE SEGMENTS:

1. You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

Should I buy all domain extensions for my website?

Jonny and Pascal will look into this long-enduring question about website addresses and domain extensions, and why there are still so many myths out there.

1. Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

4 reasons no one is reading your content by Allison Carter for PRDaily

https://www.prdaily.com/4-reasons-no-one-is-reading-your-content/

Your headline/subject line is boring.

You published at the wrong time.

Your story is the wrong format.

Your story isn’t relevant.

Your headline/subject line is boring.

Maybe your headline already gives everything away so there’s no need for your audience to learn more.

Maybe it’s simply dull and doesn’t give readers a reason to care — even if the story is fantastic.

Solution: Re-read your story. Think about what’s most interesting in it.

You published at the wrong time.

Studies are looking at are large, general and don’t take into account your audience.

Solution: look at your existing analytics data. When do you see the biggest bumps of traffic? Identify those waves and ride them

Your story is the wrong format.

In a perfect world, you’d be able to be all things to all people and have multiple pieces of content for each target audience.

But time is against us, tough one. try to make sure you’re presenting content in the very best format for your audience.

If your piece is too long for your busy staff, make it shorter. If no one’s watching video, switch to written.

Your story isn’t relevant.

It happens to the best of us. Dust yourself off and try again.

learn what you can from it.

Why wasn’t it interesting to your target audiences?

Why was it important to your bosses that you create that piece?

Can you communicate to them the audience disconnect?

With the right attitude, you can turn a flop of a piece into a rich learning opportunity.

1. The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Scribe: https://scribehow.com Turn any website management process into a step-by-step guide, instantly.

Jonny Ross: https://www.whatpeopleask.net/ a free

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

1. You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

How do I find someone to build me a website?

Jonny and Pascal will explain why this simple question is actually very important and how getting the right person or organisation onboard can save you a lot of time and sleepless nights.

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

https://www.orbitmedia.com/blog/blogging-statistics/

New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 Bloggers

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Add citations and quotes from books with

https://books.google.com/talktobooks/

and bring new life to your blogging and social media posts

Jonny Ross: Ok so it’s not quite a tool, but it’s a tactic! Subscribe to your competitors blogs/podcasts/YouTube Chanel. A great way to formulate ideas for your own content.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Double check your font size of your H1’s. Make sure they are the biggest element.

Pascal Fintoni: Organise the results from last week’s research (‘People Also Ask’ and ‘Related Searches’) into groups/themes. Next: research stats and trends associated with these questions.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?

Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

Google I/O 2023 Annual Conference - Spotlight on Search + AI

https://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436

For more announcements across all Google products go to https://io.google/2023/

Timeless Google’s Mission: To organise the world’s information and make it universally useful and accessible

Sundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything else

Cathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?

High ranking, visible content is based on authority and authentic reviews from other people

Information taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search page

And you can ask follow up questions without ‘breaking away’ from your previous search:

The follow up question can include content creation prompts à la ChatGPT:

Cathy Edwards, VP Engineering at Google: think of this new chapter as:

Search, Supercharged.

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Trello https://trello.com/ the information and project management tool for those who prefer visual dashboard

Jonny Ross:Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross:Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!

Pascal Fintoni: do a search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the ‘Follow-Up Questions’.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

How often should I blog?

Jonny and Pascal will share how they help their clients plan their website content and pull together a weekly content schedule.

Website Stories

A brief history of the World Wide Web by CERN

https://youtu.be/k0gvAyCubGQ

This video summarises in 3 minutes how the Web was invented at CERN by British physicist and IT expert Tim Berners Lee in 1989, and how it grew to become what it is today, thanks to CERN’s decision on 30 April 1993 to keep it as an open standard for everyone to use.

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: Review your website layout using Relume Templates Library https://library.relume.io/ whether you are using Webflow or any other website design systems.

Jonny Ross: Google Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: You have only 55 days left to switch to Google Analytics 4!

The time to upgrade is running up, so make sure today that you are not left without your traffic and conversion data tomorrow.

Pascal Fintoni: Research the key events and inventions in your industry and align you content marketing activities

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

What to write in the ‘about us’ section of a website?

Jonny and Pascal will share how they help their clients reconnect with their brand story and share information in a meaningful way.

Website Stories

Creating helpful, reliable, people-first content from Google Search Central (SEO Fundamentals)

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

This page is designed to help creators evaluate if they're producing such content.

1. Self-assess your content

1.1 Content and quality questions

1.2 Expertise questions

1. Focus on people-first content
2. Avoid creating search engine-first content
3. Get to know E-E-A-T and the quality rater guidelines

content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T

1. Ask "Who, How, and Why" about your content

For example:

Content and quality questions

• Does the content provide original information, reporting, research, or analysis?
• Does the content provide a substantial, complete, or comprehensive description of the topic?
• Does the content provide insightful analysis or interesting information that is beyond the obvious?
• If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
• Does the main heading or page title provide a descriptive, helpful summary of the content?

Who (created the content) questions

• Is it self-evident to your visitors who authored your content?
• Do pages carry a byline, where one might be expected?
• Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?

If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T and on a path to success.

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: https://www.visme.co/storyboard-creator free video storyboard maker for your next brand story to be featured on your ‘About Us’ webpage

Jonny Ross: consider live chat https://www.tawk.to/

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: When did you last review your call to action buttons?

Pascal Fintoni: Review and create 3 types of profiles for everyone in your organisation: 1. bylines 2. guest summaries and 3. full biographies

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “What are the responsibilities of a website manager?’ are vastly out-of-date.

Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.

Website Stories

In this episode, Jonny and Pascal react to:

Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen

https://www.youtube.com/watch?v=FzbWWkuo2x8

1. Be clearer - Answer the question ‘Who are you and why should I care?’
2. Accessibility is no longer an option, research website plugins (accessibe is one option)
3. Better photography, and we mean better photography (really worth the investment to build trust and credibility)
4. Make call to action pages really stand out (clarity, simplicity, impact)
5. Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles

Jonny Ross: Active Campaigns Postmarkhttps://postmarkapp.com/for transactional email

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity

Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that’s what we call ‘repurposing up’!

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

View Details

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “what + website” is “what is website design” but the results are so top level and uninspiring

Website Stories

3 Traditional Marketing Tactics Making a Comeback by Emily Noel for Studio ID:

https://www.studioid.com/springboard/trends/3-traditional-marketing-tactics-making-a-comeback-2/

The return of direct mail

The return of the cold email

The return of the blog

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni:https://www.lapa.ninja/ a gallery featuring the best 5400+ landing page examples from around the web.

Jonny Ross: Canva.com is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Nitropack.io NitroPack is the leading site speed solution, trusted by 140K+ websites. 3-Min Setup. Instant speed increase on desktop and mobile. Setup NitroPack in 3 min. 24/7 Support. Easy to Use!

Pascal Fintoni: Create a storyboard of your website experience, a tour of the content sections, functionality, and value-added elements that makes it so unique - then compile a video tour using Canva!

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

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This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “how + website” is “how to create a website” but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites.

Website Stories

ARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.net

https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/

Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Google analytics 4 conversion tracking

Pascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

–

Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/

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SESSION 5

We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

As part of the Website Best Practice Series, in this 5th session we will be focusing on Being Proud of Your Website.

Add this to your diary, and we look forward to seeing you there!

We will be covering:

• Techniques to craft weekly/monthly content planning

• Recap on key learning points from this series

• How to bring your vision and strategy to life

What is the 90 Day Website Mastery Programme?

A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.

To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

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SESSION 4

We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

As part of the Website Best Practice Series, in this 4th session we will be focusing on Converting Visitors Into Enquiries.

Add this to your diary, and we look forward to seeing you there!

We will be covering:

• Using video to make your homepage & landing pages work harder for you

• How to bring new life to your blog & social media content

What is the 90 Day Website Mastery Programme?

A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.

To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

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SESSION 3

We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

As part of the Website Best Practice Series, in this 3rd session we will be focusing on Attracting The Right Website Visitors.

Add this to your diary, and we look forward to seeing you there!

We will be covering:

• Using practical SEO techniques to increase website visitors

• Building a network of expert guests and referring websites.

What is the 90 Day Website Mastery Programme?

A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.

To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

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SESSION 2

We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

As part of the Website Best Practice Series, in this 2nd session we will be focusing on Building Trust on Your Website.

Add this to your diary, and we look forward to seeing you there!

We will be covering:

• The key elements that establish trust to your website

• The 4 different types of website visitors to consider

What is the 90 Day Website Mastery Programme?

A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.

To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

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SESSION 1

We are celebrating the launch of the Brand New 90 Day Website Mastery Programme with an invitation to join us, Jonny Ross and Pascal Fintoni.

As part of the Website Best Practice Series, in this 1st session we will be focussing on Your 2023 Website Health Check.

We will be covering:

• Website Technical Best Practices

• 10 Common Complaints Website Visitors Have

What is the 90 Day Website Mastery Programme?

A fully immersive and live experience, designed to turn Marketing Professionals and Entrepreneurs into confident leaders that create websites that they can be proud of. And more importantly deliver increased website experience, engagement, and sales to outperform their competition.

To find out if you qualify for our next round of applications visit https://90daymarketingmastery.com/

REMINDER:

A week ago Pascal Fintoni and I announced the launch of the '90-Day Website Mastery' Programme.

A fully immersive, live online experience bringing together decades of experience in website design and content marketing.

Put simply, it is all about learning how to increase your website experience, engagement, and sales in 90 days to produce a website you’re ACTUALLY proud of.

➡️ To find out more and book a chat with either myself or Jonny, go to the website

We are continuing the celebration of the launch over the next few weeks with a Website Best Practice webinar series.

💻 The first session starts today. I will add the link in the comments.

🙌 Thanks for 'stopping by' and watching the video, do get in touch if this programme matches your plans for 2023 and feel free to pass on the message too!

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It all began with a simple question from a potential client:

“What is your website address?"

And what followed, you know it all too well, in fact you have 
experienced it all too often.....

The embarrassment, the disappointment, the wish for better....

Join us!

https://90daymarketingmastery.com

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Welcome to Jonny Ross Fractional CMO! Today I am talking to Matt Wiles from Infoserve.

We explore what makes a beautiful website, why it is important to look good. How important is content?

We look at some of the best practices you can implement today to increase conversions on your website.

From adding reviews, to single column forms and search boxes with great looking functional search results pages!

Find out what Matt's current winning marketing strategies are with bonus's at the end of the episode!

All this and more - Enjoy the show!

Links:

https://www.linkedin.com/in/matt-wiles/

https://www.infoserve.com/

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Welcome back! It has been too long! I've re-branded it is time for a new season! Welcome to Jonny Ross Fractional CMO.

On the show today I am talking to Sarah Noel Block, CEO at Tiny Marketing, situated just outside of Chicago.

Today we’re looking into the benefits of outsourcing marketing including:

• How to find the most suitable supplier

• What to do if you don’t have a marketing team

• How to 10x your content

Joining me to discuss this is a lady who uses her tested and proven framework to streamline content marketing, social media, and email marketing through smart systems.

Sarah is a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount.

She won 3rd place for the "Best Construction Blog, 2018 | Construction Marketing Ideas".

Sarah's Website: https://www.sarahnoelblock.com/

Sarah on LinkedIn: https://www.linkedin.com/in/sarahnoelblock/

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Welcome to the new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on video production and marketing. Capturing ideas and planning Capturing sound Capturing video Editing sound and video Random selection!

Link to all the tech and apps: https://www.dropbox.com/s/08drwzmrlql6mqh/MARKETING%20TECH%20AND%20APPS%20REVIEW%20-%20JULY%202022.docx?dl=0 (https://www.dropbox.com/s/08drwzmrlql6mqh/MARKETING%20TECH%20AND%20APPS%20REVIEW%20-%20JULY%202022.docx?dl=0) Pascal Fintoni https://instagram.com/pascalfintoni (@pascalfintoni on Instagram) https://www.youtube.com/channel/UCXnQW4MSHoUfVt7w2ZhMcnA (Pascal on YouTube) https://pascalfintoni.com/ (Pascal's Website) https://twitter.com/PascalFintoni (@PascalFintoni on Twitter) Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation.

Pascal Fintoni and Roger Edwards are the producers and co-hosts of "Two Geeks And A Marketing Podcast" , an audio and video series with the latest news, tech, content and wisdom from the worlds of marketing and filmmaking.

https://two-geeks-marketing-podcast.captivate.fm/ (https://two-geeks-marketing-podcast.captivate.fm/)

Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

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Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on forward planning, comms & repurposing.

In the show we have 5 segments:

• Planning and comms around planning
• Inspiration for your next content campaign
• Repurposing
• Intersting AI
• and finally of course the random selection!

Link to all the tech and apps: https://www.dropbox.com/t/QsKv7H6l0wiljk8f

Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

Pascal Fintoni https://instagram.com/pascalfintoni (@pascalfintoni on Instagram) https://www.youtube.com/channel/UCXnQW4MSHoUfVt7w2ZhMcnA (Pascal on YouTube) https://pascalfintoni.com/ (Pascal's Website) https://twitter.com/PascalFintoni (@PascalFintoni on Twitter) Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation.

He has his own podcast "Two Geeks and a Marketing Podcast"

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Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings. We explore newsletters, automation campaigns, segmentation, subject lines and copywriting! So if you want to get a better return on investment for your email marketing be sure to listen!

Website: http://aweber.com (http://aweber.com) Twitter: https://twitter.com/AWeber (https://twitter.com/AWeber) Facebook: https://www.facebook.com/aweber/ (https://www.facebook.com/aweber/)  LinkedIn Speaker: https://www.linkedin.com/in/mcguireemily/ (https://www.linkedin.com/in/mcguireemily/) LinkedIn Company: https://www.linkedin.com/company/aweber/ (https://www.linkedin.com/company/aweber/) YouTube: https://www.youtube.com/aweber (https://www.youtube.com/aweber)  Instagram: https://www.instagram.com/aweber/ (https://www.instagram.com/aweber/)  Pinterest: https://www.pinterest.com/emailmarketing/ (https://www.pinterest.com/emailmarketing/)

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Welcome to my brand new new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! This month we focus on first impressions and enhancing customer experience.

In the show we have 4 segments, from planning and coming up with ideas, to improving impact of written and visual content, to improving online meeting, tracking results and finally of course the random selection!

Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

Link to all the tech and apps: https://docs.google.com/document/d/1wZDLfT5Ou_WvqcwH8bKOcBcpYU5i1nE0

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It's eposide 51! I am so excited today, I'm launching a brand new mini series within my pod. Pascal Finto from the "Two Geeks And A Marketing Podcast" has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need! These are the top apps that have made the cut, we explore tech for marketeers today we cover 4 key areas: planning and researching , content/imaged, audio, video and a bonus random selection! Let us know if you are using any of these, and what else should have made the cut by tweeting us or sending a story on insta!

Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

PLANNING/RESEARCHINGAnswer the public (questions): https://answerthepublic.com/ (https://answerthepublic.com/) Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY%22%20/t%20%22_blank (https://bit.ly/3dPCVeY) and thy the web version https://www.similarweb.com/%22%20/t%20%22_blank (https://www.similarweb.com/)    The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site (https://pexels.my.canva.site/pexels-2022-content-calendar-site) Find events, click on them, discover photos and videos The 24 Slides Social Media Content Planner https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template (https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template) and access to the full library of free templates https://24slides.com/templates/featured (https://24slides.com/templates/featured) 

Content / Images:Portent’s content idea generator: https://www.portent.com/tools/title-maker/ (https://www.portent.com/tools/title-maker/)  Google Talk To Books https://books.google.com/talktobooks/ (https://books.google.com/talktobooks/) speak, discover books and share quotes/passages  Content Drips https://contentdrips.com/ (https://contentdrips.com/) save time creating quote style photos, animated graphics and carousel for social media  https://stock.adobe.com/uk/free (https://stock.adobe.com/uk/free)? Find copyright free video and photos for your next title slides  https://www.adobe.com/express/create (https://www.adobe.com/express/create)

AUDIO CONTENTRode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini (https://rode.com/microphones/usb/nt-usb-mini) 

Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E (https://www.youtube.com/watch?v=DPEl_g50B9E) 

Sennheiser MKE 200 Tripod Kit – All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI Mini Tripod  https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 (https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1) 

http://dig.ccmixter.org/ (http://dig.ccmixter.org/) the free music discovery website for your next YouTube video or podcast 

ANCHOR.FM

VIDEO CONTENTScreencastify - https://www.screencastify.com/ (https://www.screencastify.com/) 

Manycam for better live sessions https://manycam.com/ (https://manycam.com/) 

Filmora X – version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ (https://filmora.wondershare.net/video-editor/) 

Vocal Video https://vocalvideo.com/ (https://vocalvideo.com/) Get amazing video testimonials from anyone, anywhere. Automagically. 

RANDOM SELECTIONCarrd.co - Simple, free, fully responsive one-page sites

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It's episode 50, I discuss does personal branding really matter? Claire Bahn - Personal Branding Strategist and CEO & Co-Founder of Online Profile Pros and Claire Bahn Group.

Claire firmly believes that not having a personal brand is no longer an option.

Whether we recognise it or not, we already have a personal brand, and it's either making or losing us money. She has spent over a decade empowering entrepreneurs, executives, and startup investors and founders to become leading authorities in their space - boosting revenue by showcasing their subject expertise and leveraging their authority.

As an entrepreneur and influencer with over 70k followers on social media, she has learned the importance of creating and maintaining your personal brand.

She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

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It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you! Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying.

His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.

With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

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It's episode 48! Want to grown your local business online? Chris Pistorius is a successful small business marketing expert.

While many companies and agencies talk about "niching down," Chris is one of the select few that has transitioned into a niche authority.

His agency is consistently listed as a top digital agency in the United States by SEO For Growth, AgencyVista and others. Chris has a lot of valuable tips and advice on how companies can fastrack their way to niche authority.

Before starting his marketing agency in 2009, Chris worked for online marketing giants AOL, Time Warner, Dex & MapQuest.

Chris Pistorius is the founder of KickStart Dental Marketing.

He’s also the author of “The Ultimate Guide to Internet Marketing for Dentists.”

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

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Lukasz Zelezny is the former Head of Organic Acquisition at uSwitch and former director of SEO in Zoopla. Originally from Poland, Lukasz is well known in the global SEO community.

I'm Delighted for him to join us, sharing a wealth of knowledge, tips and tricks you can implement today.

We discuss schema, entities, inlinks (the tool and internal links), content gap analysis and how organisations can work with SEO consultants, more so the questions to be asking them!

We talk about common clusters of keywords, how cloudflare can help your SEO, and explore tools like Jet Octopus, Drip, DeepL and personizely.net

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

SEO #InLinks #Content

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Your LinkedIn profile shapes how others perceive you, so what does yours say about you! It is episode 46! In this episode the phrase "Don't be a Jonny" is coined listen to find out more. And apologies for the technical issues we faced with LinkedIn not going live! An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how industry experts are perceived online, Karen began her LinkedIn profile writing business. A decade on she ranked as one of the top 8 independent LinkedIn trainers across Asia Pacific, and has facilitated training for sales and marketing teams in some of the biggest companies in Australia, while writing profiles for small business owners and job seekers. Karen is going to share tips, tricks and her thoughts on how to turn contacts into a flow of leads and business-building connections!

LinkedIn #SEO #LinkedInProfile

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It is episode 45! Today I am talking to Melanie Marten from Berlin in Germany, Owner of The Coup and also Founder of PR on the Go. Melanie talks to us about thought leadership, PR for boring businesses, why PR is the place to start, telling your story and how to engage a journalist.

We discuss how PR is an efficient tool for SEO as well as hacks on how to improve your PR effort.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

PR #PRandSEO #ThoughtLeadership

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Do you want to learn the basics of competitive strategy and how to develop your B2B value proposition? It is episode 44! Michael Field from EvettField Partners joins us to share his expertise in market analytics, competitive analysis and customer research, which leads to the development of your value proposition and go-to-market strategy.

We ask questions like who are you afraid of? Finding out the fears and anxiety our customers have to help us find our superpower and our kryptonite!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

ValueProposition #CompetitveStrategy #MarketAnalytics #MarketingStrategy

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It's episode 43! Katrin Vilimaa-Otsing is an expert at Facebook Marketing, working on it for over 10 years both in media and creative agencies. During that time, she has acquired a ton of experience and knowledge that she is willing to share with you. From retargeting, to utilising exclusions, look a like audiences to video views. Katrin knows here stuff!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

FBAds #FacebookADs

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It is episode 42! Ex journalist Janina talks us through here process for finding the right keywords, implementing them and ultimately getting better ranks! In this pod we touch international SEO with translation tools, we discuss how search intent is the number one priority, followed by keyword difficulty and then finally search volume.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

SEO #Keywords #ContentStrategy #KeywordStrategy #InternationalSEO

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It's episode 41. On the pod with me today is Magician Steven Burchard an entrepreneur, entertainer, talent scout, virtual events coordinator and club house expert! We talk about pivoting your events business to virtual, we talk about the future of business events is it in person, face to face, online or hybrid? We also get to discuss clubhouse, it is really worth it? Steven runs a daily "clubhouse 101"!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

VirtualEvents #Magic #Clubhouse

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It's episode 40. On the pod with me today is Bobby Thandi Founder and CEO of XR Games! Our conversation starts around making sure you select a career your are passionate about!

We explore the future of gaming from VR and AR to XR and gaming on Facebooks Oculus Quest platform. It turns out Facebook have over 10,000 staff working on VR & AR!!

We also discuss the best ways to market your game!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

Gaming #VR #AR #XR #ZombieLand

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It's episode 39 This week I speak with Bill Beaumont Director of Distant Future Animation Studio Bradford, working for clients including the BBC, the NHS, Trainline.com and West Ham United.

He has got over 10 years experience developing and delivering creative projects, responding to briefs, storyboarding, designing and producing motion graphics, 3D animation and post-production.

Recently Distant Future has adopted GPU rendering for all our 3D work and now finish projects 30 – 40% faster.

We discuss quick / throw away content, tools for teenagers wanting to get into animation, 2D vs 3D and the exciting launch of unreal engine 5!

Hear about how this is opening international doors, including TV work.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

2D #3D #Animation #UnrealEngine5 #ThrowAwayContent

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It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable. We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000! Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

YouTube #Vlogging #VideoOptimisation #YouTube Optimisation

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It's episode 37. On the pod Sarah Sal, Sarah has run ads for companies like Stratgyzers and ClickFunnels. And worked for companies like AdEspresso, and Hootsuite. She has generated 6 figure sums from facebook advertising!

We talk about ad fatigue, interruption marketing, creating copy that converts, testing ads, finding out if relevancy scores are really important and really challenge if how good facebook targeted really is!

In fact Sarah's big point, if you think of them as an Ad you loose before you start!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

FacebookAds #InterruptionMarketing

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It's episode 36 and this is a jam packed pod from William Warren from Atlanta! William Warren is the Founder & CEO at The Sketch Effect.

The Sketch Effect is a visual communications business based in Atlanta. They Elevate Ideas Through Remarkable Visual Communication. In other words, they harness the power of visual communication to make their clients’ ideas understandable, memorable, and shareable.

Williams works with Google, Chick-fil-A, Delta, Kimberly-Clark, Home Depot, Deloitte, Ernst & Young, Mattress Firm, Siemens, InterContinental Hotels Group, and more.

Beyond leading and growing The Sketch Effect, he can be found hanging with his family, making homemade BBQ's , scuba-diving, or traveling!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

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It's episode 35. Covid has changed our entire work dynamic. Now, more than ever, you and your teams need help managing it all. Reduce employee turnover, do more off boarding, create brand ambassadors not bashers!

Stress and burnout are costly, financially and personally. Karrie helps stop the chaos in your life, quietens the mind, and finds a healthy balance.

This gets you more engaged, productive and have your energy back. You can learn how to take back your control, manage stress so it does not manage you, and optimise your health.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

Resilience #WorkLifeBalance #ReducingStress

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It's episode 34! Maciej Kautz is a genius host! Charismatic, funny, brilliant and full of positive energy. Maciej is a TV and radio presenter, producer and MC.

We discuss how to engage an online audience and how to make your online events rock!

OnlineEvents #EventHost #Emcee

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Its episode 33! Sarah is a Motivator, Entrepreneur, Visionary & Business Expert. She has pitched to Dragons Den.

Is able to turn a product idea into trading within 3 months. Has an ability to scale businesses up.

Sarah has been there, got the T-shirt and won awards along the way!!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

ScaleUp #ProductMarketing #DragonsDen

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Simon coaches genuinely ambitions people, such as CEOs, elite athletes, sports coaches & entrepreneurs, to go beyond ordinary and become exceptional... perhaps even world class. For over 20 years he has been working with and studying world class performers, teams, leaders and organisations to understand what differentiates the best in the world. I then help you adopt those principles so that you become great too.

Do you feel like there's more to get... like you haven't realised your full potential? Do you feel like your team isn't delivering it's full potential? Would you like to become exceptional... even world class, in your field? Are you serious about becoming the best you can be... knowing that it won't be easy?

He has had the huge pleasure of coaching multiple world-champions, world-record breakers, medal winning Olympians, championship winning teams, plus world-leading businesses, executives and entrepreneurs.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

Mindset #Positivity #Resilience

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Simon is a senior HE Leader with more than 25 years’ academic experience in the university sector. Simon has lead complex change agendas based around financial drivers, governance, and TEF-related learner provision. Also a former Pro-/Dean - Faculty of Business and Law, Leeds Beckett University and at Guildhall School of Business & Law, London Metropolitan University.

We talk about university admissions, leadership and personal branding.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

HigherEducation #Education #Learning #Universities #BusinessSchools

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Welcome to episode 30. On the show today I am joined by Jon Sumroy CEO and Inventor of mifold® the Grab-and-Go™ Booster Seat. Jon saw a gap in the children's market for portable car seats. He setup a crowdfunding campaign wanting $100k and ended up raising $3m of sales!

He talks to me about the pro's and con's of being an amazon Vendor, along with exploring world-wide markets and distributors.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

eCommerce #AmazonVendor #AmazonAdvertising #OTTAdvertising #Crowdfunding

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Welcome to episode 29. On the show today I am joined by Lexi Mills CEO at Shift6 Global, Keynote Speaker & President of the Future of Search Foundation. Lexi Mills is a multi-award winning digital marketing expert and public speaker specializing in PR SEO and data-driven business intelligence.

We discuss Trump being banned from Twitter, how google is increasing the gender divide in jobs, how bad grammar can put you in a different echo chamber.

First impressions are formed by search results, over time we perceive thing that are different to be dangerous.

We also discuss how using psychology you can get your story in front of a journalist, reputation management, climate change and much more!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

PR #Digtal #SEO #Data #KeynoteSpeaker

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Welcome to Episode 28. On the show today I am joined by Dr Edward Ziff OBE DL, Chairman and Chief Executive of Town Centre Securities. Following a very happy childhood, mixed with boarding school Edward opens up on his journey into owning a company with £325m of assets, becoming a deputy lieutenant for the county of West Yorkshire and why he became Chairman of the Leeds Cares following the diagnosis of his son with leukaemia. We discuss his OBE, meeting Princess Anne, spending the night with Prince Charles in dumfries house and having the pleasure of meeting the Queen.

Edward has far too many successes to discuss them all in this podcast, but you can't help but be inspired by his generosity, openness and eye for a good deal!

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

Property #Retail #Charity #Entrepreneur #DeputyLieutenant #Philanthropist

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Welcome to Episode 27. On the show today I talk to Daniel Goldstone, Director at Klear.com (formerly TwitterLand). We discuss nano, micro, power and celebrity influencers. From how much should you pay an influencer to measuring success of an infelucener campaign. We talk about data driven AI to find the best influencers and tools to validate, vet, monitor and measure success! Daniel was born in Leeds, but moved to Israel many years ago.

Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

influencerMarketing #digitalmarketing #instagram #TikTok #SnapChat

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Welcome to Episode 26. On the show today I talk to David Bain, founder of Casting Cred, author and video show host. David is one of the people to have inspired me into doing my own podcast, so I owe a lot to him. We discuss audio quality, bursts of air and plosives! We talk about how he achieved 20,000 download per month on his own show. How to blend and repurpose content, hosting virtual summits. To becoming an amazon best selling author!

Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

podcast #podcasting #marketing #digitalmarketing #video #livevideo #videoseries

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Welcome to Episode 25. On the show today I talk to Louise Lapish, the Dream Career Consultant! We discuss Career Coaching, Diversity and Inclusion and all things Simon on the Streets. Louise talks about being on a board, the de bono six thinking hats, tips for interviews, prejudice in the workplace and how different is good! Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

careeradvice #outplacement #leadership #changemindset #coaching #leadershipdevelopment #changeforthebetterhave

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S02 E16 Series 2 Episode 16. On the show today I have Dominic Colenso, former thunderbird, inspirational speaker and founder of InFlow a company giving you Sales & Leadership imapct As we are now all in showbusiness, we can have our own tv channels and podcasts. We talk zoom fatigue, selling down the lens, playing the leading role, putting on a show and how to be resilient! Dominic has some fabulous communication tips to share and great stories! Enjoy, thanks for being a fab listener and of course please do subscribe and tell your friends!

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This week I speak with Roger Masterson who is a serial entrepreneur and the founder of Celtic Castles, the award winning online castle-booking company. He is best known as ‘The Castle Man’. Nobody in the world knows more about staying in castles than Roger!  Roger also takes time out to mentor other business owners. Starting out serving petrol at the age of 10, having to close a couple of companies and going through Marks and Spencers Management programs he has learnt a lot. His biggest tip, have a creative mindset and ensure you have a mission, vision and values set! Enjoy and thanks for being a fab listener and of course don't forget to subscribe!

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S02 E14 Series 2 Episode 14. I speak with Emma Cartmell, CEO of CHS Group UK. We talk about being positive whilst your business is snoozed. How Emma has learnt to navigate business through her own journey. The highs for CHS Leeds and growth through Birmingham. Her biggest tip, don't be the smartest person in the room! Thanks for being a fab listener and don't forget to subscribe!

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S02 E13 Series 2 Episode 13. In this episode I chat to Dave Hall, Founder and CEO of The ideas Centre. We talk about how creativity needs to be part of the strategy. From continuous improvement to discontinuous improvement, innovation too mindsets. Patterning to unusual and reversal techniques. Dave helps us understand how to move from the world of what is, to the world of what might be!

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S02 E12 Series 2 Episode 12. In this episode I chat to Colin Glass OBE, director of Murray Harcourt. We discuss everything from running to networking. The British business bank to Matt Hancock, and risk taking too investments. Enjoy!

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S02 E11 Series 2 Episode 11. In this episode I chat to Chris Rabbitt founder of Meeow. We discuss everything from Rugby to Cooking and Sales to launching a crowdfunding project for the Meeow where you can join the new virtual business community. Enjoy!

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S02 E010 Series 2 Episode 10. In this episode I talk with Stuart Barker, Director at ALLOWLIST The Cyber Security Market Place. Stuart talks about his new business and being brave during a crisis to launch it! Just listening to him inspires you, he is really passionate about what he does, and isn't afraid of giving an opinion! Enjoy this episode, thanks for being a fab listener please do subscribe and tell your friends! https://www.youtube.com/results?search_query=%23CyberSecurity (#CyberSecurity) https://www.youtube.com/results?search_query=%23DataProtection (#DataProtection) https://www.youtube.com/results?search_query=%23GDPR (#GDPR)

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S02 E09 - Series 2 Episode 9. In this episode I talk with Beth Hewitt, Director at Visualise You. Beth is a fellow podcaster and we talk all about Pivoting, Packaging, Promoting & more importantly Profiting! Beth is a breathe of fresh air, and brings lifes personal experiences into everything she does. I am sure you will enjoy this episode! Thanks for being a fab listener.

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S02 E08, Series 2 Episode 8. Meet Jonathan Straight, the Creative Entrepreneur. He is also a Non Exec Director, Consultant, TV Star, Photographer, the list goes on! We get to know Jonathan's story, along with exploring his spiritualism and religion. You can't help but be inspired by Jonathan, enjoy the episode! Thanks for being a fab listener.

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S02 E07, Welcome to Series 2 Episode 7. In this episode I talk to Phil Fraser a business sounding board and also known as Mr Online Bingo! He now spends most of his time with StartUps and working with businesses on Exit Strategies. He help bring clarity and gives businesses the challenge they need! We talk about his 5 step business strategy plan! Thanks for being a fab listener. You can find out more about Phil here: https://philfraser.co.uk/ (https://philfraser.co.uk/)

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S02 E06 Series 2 Episode 6. In this episode I talk to Steve Phillip, a well known Speaker and LinkedIn specialist, but now a suicide prevention advocate. This followed Steve loosing his son Jordan to suicide less than a year ago, in December 2019. Steve is a remarkable person, he takes things in his stride. He had and I am sure still has some very dark days, but before long he opened up to the world about this and kept to his true self, focused, driven, motivated he started the https://thejordanlegacy.com/ (Jordan Legacy), his vision is to get to an achievable desired state where deaths by suicide are rare events. I had the honour of speaking to Steve and hearing his story. Thanks for being a fab listener.

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S02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club! Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is. Thanks for being a fab listener and don't forget to subscribe!

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S02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT. We’ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk. From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities we’ll be covering a range of topics for businesses of all shapes and sizes.

Thanks for being a fab listener and don't forget to subscribe!

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S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!. Lets normalise some of the challenges you and your business is going through. Thanks for being a fab listener and don't forget to subscribe!

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S02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions. Now more than ever your potential clients and customers are researching their next supplier or partner online. They’re looking for what YOU offer. Are you proud of what they’ll find? Thanks for being a fab listener!   

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S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!   

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S01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working! How will you exit #furlough? Have you considered #lay-offs? Do you need to #restructure? Have you thought about short time working? What about holidays and annual leave? Should you force all employees to take some leave now? Have you been offered a settlement agreement?

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S01 E07 Series 1 Episode 7 - In this episode I chat to Harry Bliss from Champion Health where we answered your mental health questions. Giving lots of tips, tools and practical guidance for a better mental health. Enjoy! This series, Coronavirus lockdown is an archive of live video Q and A's streamed online.

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S01 E06 Series 1 Episode 6 - This is an archive of live video Q and A's streamed online. #ConsumerBehaviour & #BehaviouralEconomics are changing the way we buy. In this episode I chat to Laura Morris from Trinity McQueen discussing how the #CoronavirusCrisis will impact a huge shift in our #behaviour, how we buy, and what becomes important to us. Enjoy.

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S01 E05 Series 1 Episode 5. This is an archive of live video Q and A's streamed online. In this episode I was joined by Nikki Towler from VirtualDCS and we were absolutely delighted to welcome former Labour leader, Ed Miliband, now shadow business & energy secretary! At the time he was campaigning to change the CBILs loan scheme to give 100% underwriting by government. He was very extremely open, very engaging and honest.

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S01 E04 Series 1 Episode 4. This is an archive of live video Q and A's streamed online. In this episode I was delighted to be joined by Eve Roodhouse, Chief Officer for Economic Development. Answering your questions on everything from Business Grants, to Rates Relief, PPE to Testing & Business Support to How we as a region are going to recover from this.

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S01 E03 Series 1 Episode 3. This is an archive of live video Q and A's streamed online. In this episode I chat to Sarah Small from ADIGITALME discussing business processes & automation. From finance to onboarding and from marketing to admin. Enjoy.

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S01 E02 Series 1 Episode 2 - Welcome to series 1 "Coronavirus lockdown". This is an archive of live video Q and A's streamed online. In this episode I chat to Adam Roney from Calls 9, asking him what are the best practices and techniques for organisations to manage their internal and external comms, right in the middle of Coronavirus chaos! Enjoy.

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S01 E01 Series 1 Episode 1 - "Coronavirus lockdown". This is an archive of live video Q and A's streamed online dating back to 26th March 2020, only three days after the UK government announced the lockdown. We set up a Facebook group for local businesses to find support during the coronavirus chaos that followed in this first episode, I chat to James Fry from Garbutt and Elliott Accountants. It was only three days after furlough loans and grants had been announced and I threw it all at him. James is great. He's one of very few accountants who really gets your business and ask you the important questions. Enjoy.

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Listen to the Jonny Ross Audio Experience! Be inspired, grow your business & make marketing easy!