B2B Word of Mouth Marketing: Recent Episodes
boomtime
boomtime’s VP of Operations, Alfonso Barreiro, an expert in design, joins JP Clement to discuss the differences between graphic design and web design. They discuss how these two types of design affect the user experience and are used to drive the customer journey on your website. Learn more about the strategy and analytics behind great design and how that ties into your overall marketing strategy to create a simple yet powerful experience for your prospects.
Please take a listen to the episode.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement/
Connect with Alfonso: https://www.linkedin.com/in/alfonso-barreiro/
boomtime’s Director of Content, Kathy Watts, and Marketing Strategist Nick Martinez join JP Clement to discuss how content strategy informs content creation. We discuss the importance of having a content strategy and how content drives your messaging and helps maintain consistency across all touchpoints.
Please take a listen to the episode.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement
boomtime Marketing Strategist Nick Martinez joins JP Clement to discuss Advertek and their success utilizing boomtime’s LinkedIn Connection Campaigns. We discuss how our Connect package helps grow connections and leads on LinkedIn with specific examples from Advertek’s success story to demonstrate how effective a LinkedIn Connection Campaign can be for your business.
Please take a listen to the first episode of our Client Success Stories podcast series.
Then visit our Resources page to learn more about the strategy behind Advertek’s LinkedIn success and see their results.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Nick: https://www.linkedin.com/in/nicholasmtz/
Welcome to Week 8, the final episode of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we discuss how to refine your funnel. We talk about why it’s essential to refine your funnel and the key strategies that make the most sense for B2B. We review some of the high-level KPIs to benchmark your overall performance and discuss the best tools for reporting and analyzing those metrics. We dive into how and when to refine your marketing techniques, along with other aspects related to this eighth and final stage of your digital marketing funnel.
Please take a listen as we wrap up our Marketing Funnel Deep Dive podcast series.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement
Welcome to Week 7 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts. This week, we analyze how things like customer satisfaction surveys, great UI/UX, and following the data are critical in the Advocacy process. Questions like, “what are the best ways to ask customers for reviews?” and, “what are the differences between affiliates, resellers, and referrals?” are covered, as well as many other aspects related to the seventh stage of your digital marketing funnel. Please take a listen, and prepare for Week 8, where we will dive deeper into the Refining your funnel. We will be covering topics centered around metrics and data, depth and frequency, and favorite tools for analyzing and reporting metrics. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online Connect with JP: https://www.linkedin.com/in/jpclement
Welcome to Week 6 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Retention process. Questions like, “how do I know if my customers are satisfied?” and, “what are effective ways to build customer loyalty?” are covered, as well as many other aspects related to the sixth stage of your digital marketing funnel.
Please take a listen, and prepare for Week 7, where we will dive deeper into the Advocacy portion of your funnel. We will be covering topics centered around reviews, referral programs, and affiliate programs.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
Welcome to Week 5 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Customer Experience process. Questions like, “what is the best way to measure customer satisfaction?” and, “what role does data play in customer experience?” are covered, as well as many other aspects related to the fifth stage of your digital marketing funnel.
Please take a listen, and prepare for Week 6, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
Welcome to Week 4 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we analyze how things like customer service, sending great emails, and having dedicated landing pages are critical in the Conversion process. Questions like, “how important is customer service now?” and, “how important is email marketing in 2021?” are covered, as well as many other aspects related to the fourth stage of your digital marketing funnel.
Please take a listen, and prepare for Week 5, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around customer communication, loyalty, and encouraging repeat business.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
Welcome to Week 3 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we analyze how things like generating reviews, defining differentiators, and constructing case studies are critical in the Consideration process. Questions like, “how can I get more Google reviews?” and, “how do I define my USP?” are covered, as well as many other aspects related to the third stage of your digital marketing funnel.
Please take a listen, and prepare for Week 4, where we will dive deeper into the Conversion portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
Welcome to Week 2 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts we will cover the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
This week, we discuss how things like messaging, brand voice, and web copy are critical in the Discovery process. Questions like, “what is the importance of a powerful brand message?” and, “how do you approach landing page copy versus home page copy?” are covered, as well as many other aspects related to the second stage of your digital marketing funnel.
Please take a listen, and prepare for Week 3, where we will dive deeper into the Consideration portion of your funnel. We will be covering topics centered around generating reviews, defining differentiators, and constructing case studies.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
In this podcast series, we will cover the fundamentals of digital marketing and deep dive into 8 key sections of your company’s marketing funnel, covering one per week with a series of questions answered by boomtime marketing experts.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement Connect with Donnie: https://www.linkedin.com/in/donnievaldez
A question we often get is should you focus on Linkedin or email marketing? The answer, like most things in life, is not a binary this or that. In fact, we believe you should focus on both, but the deeper question is, when do you focus on which one? That's what we explore in this episode of the podcast.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
As business owners and Marketers, what kind of impact do we have on society?
How do our messages resonate and influence entire generations, as well as an individual's perception of themselves and their place in the world?
Why is Diversity Marketing so important - and how will you be judged if you don't understand these concepts?
Join us as we discuss the impact of our messaging and what you should be doing to better understand your audience and the unique times we are living in.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Justin: https://www.linkedin.com/in/justin-e-butler
For those that tripled down on marketing during the pandemic, they are beginning to reap the rewards of their efforts. However, if you pulled back on your marketing budget, it's not too late. Listen to this episode to learn what to do now that the economy is coming back.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
Great work can still get done when remote. Sometimes, even better work can get done when you don't rely on the water cooler effect.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
Two strategists at boomtime sit down to discuss what they see in marketing their client's businesses in this unprecedented time.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Luc: https://www.linkedin.com/in/lucflynn
Connect with Erin: https://www.linkedin.com/in/erinebarrio
With quarantine and shelter-in-place orders being observed across the globe, many are asking when things will ‘return back to normal.’ The truth of it is, there isn’t any going back - a new normal is going to be established and it’s going to be driven by the trends we were predicting would happen ten years down the line. The crisis has sped up our timeline and innovation is going to be a small and mid-sized business's core advantage over larger firms.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Word of mouth marketing is working better than ever. We are aligned on what we want from businesses and our network. Listen to the latest episode to learn how you can make word of mouth marketing work for your business.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ (The Essential Drucker) - It's never been easier to understand what marketing is, how it works, and how it will help your business.
For example, right now it's crystal clear what every one of your customers wants from you - and how your marketing can give them this. Unsure what we mean? Find out in this episode.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
Creating content can be very intimidating. But you don't have to create 100% original content for every post. You can Remix old content or curate other content. This makes your content scalable. Listen to our latest episode to learn more.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
Why is it so hard to get testimonials even when you do a great job for your clients? Testimonials are the key ingredients in any marketing plan. That's why in today's episode we decided to talk about getting testimonials for your business.
Have a marketing question? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn/
I've said it before, but it bears repeating: your website is the central hub for all of your marketing efforts. A good website is your best salesman, capturing prospects, and selling 24/7. In this episode, Justin Muehlmeyer, attorney at Peacock Law, talks with us about how his firm attracts clients from across the globe through their website.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
The world is gripped by uncertainty and the business landscape we all operate in is changing day to day. If you're not evolving along with it, the uncertainty won't end when the crisis does.
In this episode, we have a conversation with one of the senior marketing strategists at boomtime about the changes being faced across different markets, and what a business can do to ensure they're not caught standing still when life starts running again.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Justin: https://www.linkedin.com/in/justin-e-butler
How can you market in a time of crisis? It’s so important to be empathetic and sympathetic in trying times. It’s also important to keep your business going to support those you’ve pledged to support. A fundamental part of that is marketing, but how do we market effectively while not coming off as tone-deaf or offensive? Join Bill and Meredith as they discuss exactly how to do that in today’s episode of the B2B Word of Mouth Marketing Podcast.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Meredith: https://www.linkedin.com/in/meredithgalemore
Erin Barrio talks with Bill Bice on his acquisition of a clean room equipment manufacturing company, Reytek, in order to do their marketing.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Bill Bice is joined by Geoff Atkinson, Founder and CEO of Huckabuy to discuss how to use SEO to drive actions on your website.
Geoff’s experience with SEO grew during his time as Senior Vice President of Marketing and Analytics at Overstock.com, where he deployed tactics like structured data markup to grow the channel from $0 to $300 million in a matter of a few years.
Episode links: https://huckabuy.com
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Geoff: https://www.linkedin.com/in/geoff-atkinson-7311872
In this episode of the B2B Word of Mouth Marketing podcast, Bill Bice sat down with David Shriner-Cahn of Smashing the Plateau podcast to discuss how entrepreneurs can utilize peer forums to be successful in growing their business.
Smashing the Plateau podcast helps guide entrepreneurs to build consistent, stable, recurring revenue. Host David Shriner-Cahn started his business, TEND Strategic Partners, in 2006, following a long career as an employee, and launched Smashing the Plateau to share the stories, experiences, and strategist of entrepreneurs that strive for long-term success.
Episode links:
Smashing the Plateau podcast: https://smashingtheplateau.com
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with David: https://www.linkedin.com/in/davidshrinercahn
In this episode, Bill and Luc discuss the advanced SEO topic of building authority through long-tail keywords. Through Google's BERT update and their EAT philosophy, the way is paved for B2B businesses that actually care about their customers.
Listen as we give you great tips on how to grow your word of mouth through advanced SEO.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn
Not using a dedicated landing page for your ad and social traffic is a mistake. Many people think they can drive traffic to the home page and the potential customer will figure out how to sell themself. This is a fallacy. Landing pages can be used to guide the customer journey so each party knows exactly what they’re getting. Join us in this episode as we discuss the best ways to do this.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn
The Re-Framing article is meant to be the conversation starter for the follow-up portion of a connector campaign. These articles are written to re-frame a problem or solution so that the target audience receiving this article can see that the client both knows what they are talking about as well as gets the reader to think about the problem or solution differently. In some cases, it is effective to do something controversial to the industry or something that asks the target audience a question. Again, the goal is to spark conversation and provide some value to the reader. It is always good to have the article lead back to the website or some sort of capture.
Re-Framing Article Types:
- A common problem faced - Go into detail about a very common problem prospective customers face. The reader of this article should have moments of, “I see that all the time” throughout the article. Depending on the article it might warrant a short sales pitch or solution for the closing of the article.
- The Differentiator - If there is something in your product, service or solution that is a disruptor and has significant differentiation then an article dedicated to how the idea came to be and the success achieved with the new solution can be effective.
- Industry Trends - If there are changes or popular trends in the industry that are affecting prospects this is a great article to spark conversation.
- Controversy - This article is meant to attack norms or common ways to do something. Articles like these are centered around “You have been doing it wrong”, “This is why this doesn’t work”, and “Don't do this anymore”.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn
Word of mouth marketing still proves itself to be the most effective way to gain new business. Strategies vary for how to achieve great word of mouth but there is an obvious common denominator. That common denominator is conversations among clients about your product, brand or experience. In this episode, we dive into some examples of companies that are excellent at generating word of mouth.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ethan: https://www.linkedin.com/in/ethantgraham/
Do you A/B test? Did you know most of the articles about A/B testing are wrong? boomtime Questions Everything, including our data. Unfortunately, many businesses don't know how to ask the right questions. Because of this, they have an inability to improve performance through A/B testing. In this episode, we go over the best way to use your data to improve your business performance.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn
Most businesses do not make a profit on the first sale driven by a paid ad.
This means for SMB’s it can be frustrating and difficult to make paid ads work. There is a lot more to running ads than setting a budget, writing some copy and pressing go. In this episode, we go over what our advertising experts think about before ever launching an ad campaign. This is an advanced topic, and very important for anyone considering spending their first dollar on ads.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn
As we discussed in the last episode, now is the time for planning and preparation. Detailing your marketing plan for the new year will pay dividends all year. Marketing initiatives take a lot of resources and planning so it is best to have a great idea of what is to come so that you can plan accordingly. Some years it is a heavy investment in branding and media to build a catalogue for years to come. Other years it is just getting back to basics and making sure everything is consistent and fundamentally sound.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Connect with Ethan: https://www.linkedin.com/in/ethantgraham/
It is the time of year when we are evaluating the successes and areas for improvement for the year that has passed. With the holidays upon us and the new year on the horizon, it is time to look to 2020 as a year for growth. In this episode we discuss some common topics for strategic planning and our perspective on how marketing should influence your planning for the next year.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ethan: https://www.linkedin.com/in/ethantgraham/
Have you ever realized how counter-intuitive marketing can be? We cannot always trust our intuition. In this episode we take a new approach to the podcast, expanding on some common misconceptions about the homepage of your website and the best designs for it.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflnn
Transparency has never been more important than it is now in the age of reviews and reputation management. This is why it is so important to clearly explain what it is you do and be as transparent about the process as possible. This is very important when it comes to client retention and proper understanding of scope and expectations. There is no need to dive into these details on the first impression but it needs to be part of the marketing materials, sales pitch and the onboarding process.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Ethan: https://www.linkedin.com/in/ethantgraham/
Sometimes the “why” of what we do is as simple as solving a common problem or because it saves money. In reality, the “why” not only drives your business but also convinces your customers to do business with you. It is important to share the stories of why you do what you do. These stories are the types of content that grab attention and keep interest.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ethan: https://www.linkedin.com/in/ethantgraham/
Optimize your conversion path. Create a funnel. Get more leads! We hear buzzwords and phrases like this all the time in today’s business landscape. Business owners who suffer from the shiny object syndrome and pursue the hottest newest method to do xyz typically overlook the gold mine they have established already. In this episode, we will discuss the low hanging fruit that can be found in most businesses and ways to collect it.
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ethan: https://www.linkedin.com/in/ethantgraham
Nurturing emails are about creating relationships. People don’t buy from businesses or websites. People buy from people. With an email nurturing campaign, you can put a face on your business and show your audience that you are a person, running a business that exists to help them. Unfortunately, too many bad actors have ruined the phrase “we’re here to help” so that nobody believes it anymore. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.”
Have a marketing question you want to be answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn/
Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. Sometimes the difference can be hard to see and often the line is quite blurred. But with the right kinds of marketing tools, a sales team could be that much more successful. In this episode, we explore the differences and similarities, and why it is important to understand them both.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Justin: https://www.linkedin.com/in/justin-e-butler
As we discussed in the last episode, in a world of noise it is not easy to stand out. But that doesn’t stop posts from going viral every day.
So what makes those posts special?
Do you really have to pay to go viral?
In this episode, we’ll discuss the mechanics, philosophy and even some tricks on how to get your content to the largest audience possible, and maybe even go viral.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Justin: https://www.linkedin.com/in/justin-e-butler/
According to Urban Dictionary, something that “goes viral” is an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals. As a marketer it is one of the most common requests we receive… “Can we make _____ go viral?”
With 300 hours of video being uploaded to YouTube every minute, and almost 5 Billion videos being watched daily on that platform alone, how do you get yours to stand out?
With 95 million photos and posts shared to Instagram and 55 million status updates on Facebook every day, how can you expect yours to go “Viral”, or even get noticed at all?
What does it actually take to go Viral?
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Justin: https://www.linkedin.com/in/justin-e-butler/
How much has marketing really changed over the years?
40 years ago the average American was exposed to 500 advertisements a day. Today, that number has grown to 5,000. That means that over the course of a year you will see nearly 2 million advertisements. With that sort of saturation it has become harder and harder to make a lasting impression through traditional marketing avenues. Through it all, and now more than ever, word of mouth referrals are the trusted gold standard in the decision making cycle whether in the B2C or B2B space.
In the B2B space, I think we have all either tried LinkedIn Sales Navigator or have considered signing up for it. What are the pros and cons of having a license? In the latest episode of the B2B Marketing Podcast, we discuss our experience utilizing the tool.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: www.linkedin.com/in/billbice Connect with Ethan: www.linkedin.com/in/ethantgraham
Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold - they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product.
That said, technology has dramatically impacted the way we can amplify word of mouth marketing today.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ethan: https://www.linkedin.com/in/ethan-graham-67a099136/
In Episode 9 we talked about capturing leads, and in a recent episode, we discussed if email marketing works. We came to the conclusion that it’s a resounding, Yes. So with this in mind - the next logical question is how do you build an email list worth marketing to?
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn
In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy is a whole world of debate and intrigue. So today let’s dive a little deeper into Email Marketing where we’ll answer the question being asked in the age of social media. Does it still work?
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Luc: https://www.linkedin.com/in/lucflynn/
In episode 6 we talked about SEO and tactics for effectively deploying a strategy for your website. Within that strategy is understanding keywords, and how to select the right ones for your website and content. In this episode, we’ll breakdown how to identify the right keywords, and how to build great content that employs keywords strategically to yield results.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Challenger Reps aren’t born, they can be made. By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your sales team to become Challenger reps that can take on the Challenger Approach.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ken: https://www.linkedin.com/in/ken-bassham-6282b2/
In the last episode, CEO Bill Bice and CRO Ken Bassham walked you through understanding the Challenger Approach from The Challenger Sale. In this episode, Bill and Ken discuss how your company can support their sales reps by giving them a third of their time back by providing them with the marketing materials they need to be Challenger Reps.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Ken: https://www.linkedin.com/in/ken-bassham-6282b2
The Challenger Sale walks readers through Gartner's study into the characteristics and behaviors of 6,000 salespeople at 90 different companies and 5 types of salespeople that they were able to categorize into their findings, namely, the Challenger Rep and the Challenger Approach. In this episode of the B2B podcast, Bill Bice and CRO Ken Bassham walk you through understanding the Challenger Approach for your business.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Ken: https://www.linkedin.com/in/ken-bassham-6282b2/
In previous episodes, we’ve emphasized the three core goals your B2B strategic marketing plan should focus on: building your audience, capturing and following up with leads, and staying top-of-mind. In this episode, we put some depth into tactics you can use on your website and LinkedIn to capture leads and pull them further down the funnel.
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what you choose to automate also required strategy; most automated martech tools currently in use by companies focus on social media, but that automation could be put to better use elsewhere.
Links/References mentioned in this episode:
- On average 51% of companies are currently using Marketing automation: https://www.emailmonday.com/marketing-automation-statistics-overview/
- Nine out of 10 marketers (88 percent) use more than one martech tool on a regular basis: https://www.walkersands.com/press-room/state-of-martech-report-most-companies-cant-keep-up-with-rapid-evolution-of-marketing-technology/
- Hootsuite: https://hootsuite.com/
- Buffer: https://buffer.com/
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
When it comes to getting data on your marketing, there’s no shortage of places to look or things to analyze and interpret, but some data is more valuable than others. What analytics or data points should you actually pay attention to, and what do they really mean?
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm paid off, but those days have long since past.
Today, the goal of Google’s codebase is to give users the best search results possible. It’s no longer a war of who spends the most money on SEO, rather, it’s about who does the best job creating great content and taking care of their customers.
Links/References mentioned in this episode:
- SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/
- RankBrain: https://moz.com/learn/seo/google-rankbrain
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you know your audience. How can you expect someone to design a website to target a specific audience if they don’t really understand your business?
The whole purpose of the design is to communicate, visually, who you are. In order to effectively do that, you need to start with a content driven approach to your website build. Great content drives great design, and it’s what will set you apart from your competition.
Links/References mentioned in this episode:
Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question. How does this ad or tactic tie in to their long term strategic marketing plan? Without the context of this plan, every decision is a random act of marketing.
So what does a long term strategic marketing plan look like? It’s a year-long commitment at minimum, and it’s consistently executing on that plan, day in, and day out. There are three big goals you should be aiming for in your B2B marketing:
- Build your audience
- Capture and follow-up on referrals and prospects
- Stay top-of-mind
In order to achieve these goals, you need to think of your strategy as a three-legged stool. The first leg of the stool is your website - a modern, responsive, mobile optimized site that’s updated constantly. The second stool is email marketing - delivering expert insights and great content that your audience cares about on a regular basis. Finally, the third stool, LinkedIn - amplifying your word of mouth and growing your professional network.
Links/References mentioned in this episode:
- Google operates in a mobile-first world: https://techcrunch.com/2018/03/26/google-begins-to-roll-out-its-mobile-first-index/
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
In Episode 2: B2B Marketing on LinkedIn, we discussed ways to optimize your profile to target the professional audience you are seeking to grow, and increase your connection rate. Now, it’s time to think about how you can increase your engagement on LinkedIn. In this episode, Bill and Erin discuss best practices and growth hacks you can implement to get the biggest impact from your activities on LinkedIn.
Links/References mentioned in this episode: Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio
If you’re a B2B trying to spread word of mouth about your business, LinkedIn is a proverbial gold mine with 61M senior level influencers and 40M users in decision making positions. Your goal is to grow your network of professionals, but, before you start sending out connection requests, you first need to understand who it is you are targeting, and optimize your profile to attract that audience and increase your rate of connections.
Links/References mentioned in this episode:
- Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator#
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio
When you hear the phrase ‘word of mouth’ you probably think of a naturally occurring instance where people are talking about or referring to a person, place, product, etc. Word of mouth marketing takes the work you’ve done building your brand, creating products, and treating your consumer well, and amplifies it. The key is knowing who your audience is, giving them great content and sharing your expert insights with them, and continuously growing your audience to increase your referrals.
Links/References mentioned in this episode: * Only 11% of Salespeople ask for referrals: https://spiro.ai/3-challenges-asking-referrals/ * Customers are 4x more likely to buy when referred: https://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html * Leading reasons business buyers having limited engagement is because marketers send them too much irrelevant information: https://www.bluecorona.com/blog/b2b-marketing-statistics * Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads: https://www.business2community.com/infographics/marketing-automation-by-the-numbers-infographic-0342287#!rFqTU * Mailbox Mining: https://www.boomtime.com/mailbox-mining/ * The Challenger Sale: https://www.boomtime.com/the-challenger-sale-book-summary-and-marketing-insights-non-lp/
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Email: podcast@boomtime.com
Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio
Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the southwest. Bill has grown and invested in 27 companies, and one of the core things he’s learned is that the go-to-market is always the hardest part of growing a business. Frustrated by trying to get great marketing for his companies, he decided to tackle the problem, and founded boomtime, which approaches marketing as a technology problem, and uses data driven approaches to create marketing strategies to help businesses grow.
What the data revealed was that great marketing came from the in-the-trenches, day-in-day-out work. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.
Erin Barrio is a Marketing Strategist at boomtime, and met Bill while working as the Communications Manager for the Verge Fund, where Bill is a founding partner. Together, Bill and Erin will provide insights on how to grow your business with the one form of marketing that really works: word of mouth.
Links/References mentioned in this episode:
- John Wanamaker quote: https://www.b2bmarketing.net/en/resources/blog/half-money-i-spend-advertising-wasted-trouble-i-dont-know-which-half
- Verge Fund: https://www.vergefund.com/
Have a marketing question you want answered? Email us at podcast@boomtime.com.
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Email: podcast@boomtime.com
Connect with Bill: https://www.linkedin.com/in/billbice
Connect with Erin: https://www.linkedin.com/in/erinebarrio