Junction Live: Recent Episodes
CJ
Junction Live: taking thought leadership off the page and into the studio with some of the sharpest minds in Affiliate Marketing. Hosted by CJ's VP of Marketing, Nicole Ron. Read more at junction.cj.com
Junction Live host and Global SVP of Marketing and Business Systems at CJ, Nicole Ron, is joined by CJ Client Development Manager, Dana Shell for the final installment of Meet the Expert, our four-part career conversation mini-series in which we connect with CJ'ers from across departments and functions to learn about their current roles, career progression, and get a glimpse into what life is like at CJ. Dana Shell dishes on her CJ journey, teamwork, making the dream work, and exactly what it is that she would say she does here.
Read a full transcript of this podcast and learn more on Junction: bit.ly/3E8Mp0o Learn more about careers at CJ: bit.ly/3DwQwmO
Junction Live host and Global SVP of Marketing and Business Systems at CJ, Nicole Ron, is joined by CJ Senior Product Manager, Lu Richie for the penultimate episode of Meet the Expert, our four-part career conversation mini-series in which we connect with CJ'ers from across departments and functions to learn about their current roles, career progression, and get a glimpse into what life is like at CJ. In this episode, Lu divulges what it's like to not only learn about the ins and outs of affiliate but also what it's like creating cutting-edge products and tech for such a niche industry.
Read a full transcript of this podcast and learn more on Junction: bit.ly/3FhB7IH Learn more about careers at CJ: bit.ly/3DwQwmO
Junction Live host and Global SVP of Marketing and Business Systems at CJ, Nicole Ron, is joined by CJ Publisher Development Manager, Sabrina Hwang for part two of Meet the Expert, our four-part career conversation mini-series in which we connect with CJ'ers from across departments and functions to learn about their current roles, career progression, and get a glimpse into what life is like at CJ. In this episode, Sabrina discusses how she got her groove back after her first few career roles and the overwhelming support she's received in her time as a CJ'er.
Read a full transcript of this podcast and learn more on Junction: bit.ly/3F3PVui Learn more about careers at CJ: bit.ly/3DwQwmO
Junction Live host and Global SVP of Marketing and Business Systems at CJ, Nicole Ron, is joined by CJ Client Development Manager, Joon Park to kick off the first part of Meet the Expert, our four-part career conversation mini-series in which we connect with CJ'ers from across departments and functions to learn about their current roles, career progression, and get a glimpse into what life is like at CJ. Joon takes us through his career (past, present, and future), company culture, and why he has a love/hate relationship with reading books.
Read a full transcript of this podcast and learn more on Junction: https://bit.ly/3ov5eGn Learn more about careers at CJ: https://bit.ly/3DwQwmO
In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the mobile shopping experience, why has affiliate been so slow to adopt app tracking? Junction Live host and CJ's Global VP of Marketing, Nicole Ron, and Kelly Merkel, CJ's VP of Publisher Development are joined by Chris Maddern, Co-founder & Chief Innovation Officer at mobile commerce platform, Button. Together they set out to demystify the app ecosystem, debunk common misconceptions, and geek out about their favorite apps.
Read a full transcript of this podcast and learn more on Junction: https://bit.ly/3g49kky
Learn more about Button: https://www.usebutton.com/ Learn more about CJ & Button's Partnership: https://bit.ly/3g1vHY3 Read Google's Messy Middle Study: https://bit.ly/3w9bLIc
How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion from the CJU20 Digital Series brought together leaders from across the digital ad industry to shed light on how they’re navigating today’s heightened discussions on systemic racism, how to lead teams to do the same, and ways we can all drive meaningful and lasting change. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organization, team, or personal life.
Read a full transcript of this podcast and learn more on Junction: https://bit.ly/2PaxGhN
This podcast is a recording from the panel discussion, "Conversations for Change: Addressing the Need for Diversity, Equity, & Inclusion in Affiliate" from the CJU20 Digital Series which was held virtually on September 23th, 2020. We also have a video recording from this session available: https://youtu.be/ajTmMHZ0AZE
Speakers: Kenya Feinberg (Moderator), VP, Corporate Development, CJ Affiliate Corey Flournoy, Global Head of Inclusion & Diversity, Groupon Bryan Mirabal, Creative Strategy Lead, MagicLinks Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe Aimee Catalano, Director, Global Partner Marketing, Google Cloud
*Editors note: Since this session was recorded on September 23, 2020, Kenya Feinberg and Corey Flournoy have since left their respective companies to pursue DE&I at other organizations.
Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, and Mel Smith from Quidco. Together they break down learnings from 2020's unique peak shopping season, along with insight into consumer behaviors—which of those are temporary and which are actually here to stay?
Check out our guests: Ziff Media Group: https://ziffmedia.com/ Affirm: https://www.affirm.com/ Quidco: https://www.quidco.com/
A Look Back at 2020’s Peak Shopping Performance (Report): https://bit.ly/3qb8uW3
Read a full transcript of this podcast and learn more on Junction: https://bit.ly/2NcJOOm
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Alexandra Pagar-Wolf, Director of Brand Partnerships for women's lifestyle sites, The Everygirl and The Everymom in the final installment of our four-part series that catches up with content creators as they adapt to the rollercoaster that is 2020. Alexandra shares The Everygirl's approach to relatable content, the challenges of sold-out products, and their focus on the good things.
Check out the Everygirl at https://theeverygirl.com/ and https://theeverymom.com/
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Brandon Wenerd, partner and publisher at men's lifestyle site, BroBible, for part three of our four-part series that catches up with content creators as they adapt to the rollercoaster that is 2020. Brandon dives into how the Super Bowl raised the alarm bells for the approaching pandemic, the increasing importance of discount messaging, and why creative control and authenticity play a huge part in successful partnerships.
Learn more about BroBible at https://brobible.com/
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, Mocha Man Style, to embark on part two of our four-part series where we chat with content creators to hear about how they're adapting to the rollercoaster that is 2020. Frederick was generous enough to share a glimpse into his experience as a Black man in America, how he's been spreading encouragement and supporting his audience during this time, and why it's so important for brands to pay attention.
Learn more about Frederick at https://mochamanstyle.com/
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher of the travel and lifestyle blog, Sher She Goes, to kick off a four-part series where we chat with content creators to learn more about how they're adapting to the rollercoaster that is 2020. Sher was kind enough to dig into the type of content that's resonated with her audience lately, her predictions for the rebound of the travel industry, and why the pandemic has re-engaged her love for blogging.
Learn more about Sher at https://shershegoes.com/
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, CJ's SVP of Business Development to address a topic that's on everybody's mind: COVID-19. They talk about the impact that the pandemic is having on the global economy and our industry, how the affiliate channel is uniquely situated to help consumers, brands, and publishers during this unprecedented time, and how the channel's performance-based model offers a safe haven for marketing spend during a time of disruption and uncertainty.
Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron is joined by Lissette Alvarez from Piggy, Dan Cohen from Savings United, and Jeff Unze from BorderX Lab. Together they break down Holiday 2019 and the affiliate marketing strategies that worked and learnings that can help shape strategies for the next season.
CJ's COVID-19 Network & Consumer Trends Report (data updated every Weds): https://bit.ly/2XSyLgi Kelly and Paul's article, "How Affiliate Marketing Responds to Customer Needs During the COVID-19 Crisis": https://bit.ly/2VLGom5