Veterinary Industry Insiders – GeniusVets: Recent Episodes

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Each week GeniusVets interviews the top minds and most influential people throughout the veterinary industry to bring great ideas to the forefront.

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  • Dr. Demey is an avid adventurer who has climbed major peaks, trekked to the South Pole, and taught veterinary procedures internationally
  • He attributes his ability to take these adventures to building a strong leadership team that can run the practice without him
  • Trends facing veterinary owners include changing workforce/client expectations and corporatization
  • Opportunities lie in distinguishing private practices and leveraging an established, income-producing business

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The GeniusVets Show features Dr. Mark Thompson - AAHA President. Hosted by GeniusVets Co-Founder, David Hall.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This discussion will cover: How Embracing Innovative Services and Technology Trends Can Boost Your Veterinary Practice

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Dr. Robert Gribble is the owner of 3 veterinary practices in east Texas. Well known for his “Million Dollar Veterinarian” presentation that is based on a survey Dr. Gribble has conducted on elite producing veterinarians, as well as his own experience consistently producing well over $1M/yr, in this webinar Dr. Gribble will share one of his biggest secrets for achieving this elite level of production.

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This week, the GeniusVets Show features Eric Miller, Chief Financial Advisor, Co-Owner | Econologics Financial Advisors, with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover:

  • Common financial mistakes practice owners make, like underestimating income needs and not paying themselves enough profits
  • Eric will cover setting up key accounts (emergency, expansion, wealth storage) to ensure profits get allocated properly
  • Other topics include using the practice to create multiple income streams and planning for an optimal exit

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The GeniusVets Show features Dr. Vaughn Fish of Belton Veterinary Clinic with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover:

  • Consumers are tightening spending on wellness care due to economic conditions.
  • The rise of relief veterinarians is increasing costs and reducing client relationships/loyalty.
  • New vet school graduates have unrealistic salary expectations and inadequate skills.
  • Good mentorship programs are critical.
  • The current period presents big opportunities for independent practices to grow and acquire others as corporate acquirers face challenges.

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This week, the GeniusVets Show features Dr. Gregory Lloyd, of Hebron Animal Hospital, with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover:

  • Navigating the Recruitment Challenge: Understand the current landscape of veterinary recruitment in 2024, including the persistent struggle to attract talented professionals amidst competition with corporate practices and unrealistic expectations set by veterinary schools.
  • Creating an Attractive Practice Culture: Explore strategies for cultivating a practice culture that appeals to prospective DVMs, emphasizing the importance of offering opportunities for practicing high-quality medicine and providing attractive facilities.
  • Building Relationships: Learn the power of personal connections in recruitment by engaging with veterinary students through career days, externship opportunities, and preceptorships, highlighting the effectiveness of building relationships over traditional job postings.
  • Addressing Financial Considerations: Address the financial challenges of hiring recent graduates, including offering competitive salaries, signing bonuses, and relocation allowances, while also considering the investment required as new hires may take time to become productive team members.
  • Long-Term Retention Strategies: Implement multiyear contracts as a retention strategy, providing financial incentives and fostering a supportive culture to ensure long-term commitment from veterinary hires, ultimately leading to a stable and successful practice.

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This week, the GeniusVets Show features Heidi Rooney, Solutions Development Manager, VetPowerment, with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover:

  • Understanding Burnout Dynamics: Explore the nuanced causes of burnout beyond long hours and stress and the importance of feeling connected to the mission and team cohesion.
  • Impact on Pet Care: Learn about the correlation between burnout and negative patient outcomes, such as medical errors and poor care, highlighting the significance of addressing burnout in veterinary settings.
  • Leadership Strategies: Gain insights into effective leadership approaches to combat burnout, including keeping teams informed, encouraging innovation, providing feedback and coaching, and recognizing quality performance.
  • Certification for Excellence: Discover the benefits of becoming a Vetpowerment certified practice, including improved retention rates, competitive advantage in talent acquisition, and signaling commitment to employee well-being and team culture.
  • And so much more...

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The GeniusVets Show features Dr. Cheryl Roth, Practice Owner & DVM, Guardian Veterinary Care with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover: Building a Culture-First Practice: Practical Approaches for Prioritizing Your Business.

  • Harnessing the Power of Part-Time Associates: Learn how to effectively integrate part-time staff, particularly working moms, to enrich clinic dynamics and insights.
  • Building a Culture-First Practice: Discover strategies for nurturing strong relationships among staff, clients, and pets, and understand why prioritizing culture is vital for long-term success.
  • Mastering Financial Balance: Gain insights into navigating economic challenges such as inflation and rising costs while maintaining fair pricing and quality care standards.
  • Safeguarding Your Practice: Explore practical approaches to address legal concerns, including the uptick in litigation and board complaints, in the post-COVID landscape.
  • Meeting Client Expectations: Understand the importance of fear-free and low-stress handling techniques, and learn how to meet the growing demand for these services effectively.
  • And so much more…

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The GeniusVets Show features AVMA President Dr. Rena Carlson with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the Trends, Threats, and Opportunities facing veterinary practice ownership today.

This far-reaching discussion will cover:

  • Strong demand for veterinary services and higher levels of care present opportunities for practice owners.
  • Technology offers many possibilities to improve operations, but avoid shiny object syndrome - focus on solving key pain points.
  • Public is increasingly informed online - veterinarians need to meet them where they are as educators.
  • Labor shortage is a threat - creating an attractive workplace culture is key to retention.
  • Telemedicine is coming - make sure to keep a local connection.
  • And so much more…

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The GeniusVets Show features Mickey O’Connor, Pharmacist and Director of Business Development as he discusses compounded medicine in the veterinary industry with David Hall, GeniusVets Co-Founder.

This insightful conversation will dive into the reason why quality and standards are important when sourcing your compounded medications.

Mickey O'Connor will walk you through what to look for, with great insights such as:

  • Differences between a 503A pharmacy and a 503B facility
  • Why not all compounded medications are created equal
  • Exploring the purpose behind the FDA’s new 503B facility designation
  • How to determine where to source your compounded medications
  • Shedding light on GFI #256, new USP Shedding light on GFI #256, new USP guidelines and their impact on veterinary hospitals
  • And so much more…

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Empowering Veterinarians: Navigating the Complexities of Pet Insurance

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Garth Jordan discusses new game-changing technology and practice strengthening programs from AAHA.

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This week, the GeniusVets show will feature GeniusVets Co-Founder Dr. Michele Drake. Dr. Drake will bring her 30+ years of experience owning one of the top-performing veterinary practices in the country, The Drake Center for Veterinary Care. 

You will learn: 

  • Key components of a successful practice
  • Specific action steps to create a healthy organization, improve practice culture, and generate renewed optimism across your team
  • Strategies and tactics to improve recruitment, reduce turnover, and make your practice a great place to work
  • And more...

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Understanding and Maximizing the Value of Your Veterinary Real Estate    

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GeniusVets Co-Founder - David Hall, will be having a conversation with Terry O'Neil, Partner-in-Charge, Veterinary Services Group – Katz, Sapper & Miller about "The Numbers That Will Determine the Future of Your Practice – Know Them Well!"

You will learn: 

  • Key numbers that determine a practice’s financial health
  • How top practice owners use this information to drive profitability and practice value
  • Advice on where to focus  (4 key numbers as opposed to a slew of less critical data)
  • Greater understanding of their practice’s finances, and confidence in controlling them in a positive way to improve their business
  • And more...

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Matt Salois, President of the Veterinary Management Groups (VMG), joined GeniusVets Co-Founder, David Hall, for a conversation about Weathering the Storm: How to thrive during economic uncertainty.

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In case you missed it, or you just want to rewatch it because there was so much great information during GeniusVets Co-Founder David Hall’s conversation with Chris Didier about future financial planning. Chris Didier excels in helping highly successful veterinary practice owners implement powerful financial strategies for creating and managing generational wealth.

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A conversation about hiring veterinarians and technicians today.
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GeniusVets Co-Founder - David Hall, will be interviewing Melissa Brown, one of the nations leading experts in helping veterinary practices hire administrative assistants and receptionists. Her expertise and processes for helping veterinary practices hire and train for these positions is unrivaled. In this interview we will:

  • Explore options for finding high-quality staff for front desk and administrative positions
  • Discuss applicant screening and training processes that ensure success
  • Discuss an innovative concept that allows veterinary practices to reduce employment costs for these important positions

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Adam Wysocki Chief Executive Officer at VitusVet, Adam is an organization and technology leader with 30 years of experience leading people, managing organizations, and positioning technology to deliver bottom-line results.

Chad Lane Senior Director Integrated Partners at EVO Payments, Inc. Chad strives to serve others on a daily basis. He believes that success is when you can truly help someone else reach their potential.

In this podcast, we will dive into topics including:

  • How can a practice owner can protect their pharmacy from competitors
  • Creating compliance through convenience
  • Evolving technology for today's veterinary practice
  • Why payment processors aren't created equal

You may be asking how is this possible—listen to find out!

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In this episode of Veterinary Industry Insiders, Executive Vice President of Cubex’s Marketing department Joey Campagna joins David Hall in a conversation about struggles many veterinary practices are having.

In this podcast, he will be discussing:

  • Increasing efficiencies
  • Labor time savings
  • Inventory management
  • And saving your practice from being fined

You may be asking how is this possible—listen to find out!

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Dr. Andi Flory is a longtime veterinary oncologist who co-founded PetDx, a San Diego-based molecular diagnostics company dedicated to unleashing the power of genomics to improve pet health.

In this webinar, she will be discussing:

  • What is a liquid biopsy?
  • What are genomic alterations?
  • How many types of cancer can OncoK9 detect?
  • How does OncoK9 differ from the existing methods of finding cancer in dogs?
  • When to recommend it to pet owners.

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Peter Kilkelly is the Chief Veterinary Development Officer for Terravet Real Estate Solutions.  Peter has over a decade of experience in the animal health care and public accounting sectors.

In this webinar, Peter will cover:

  • Practice owners who are continuing to run their practice, and also own the real estate
  • Practice owners who want to continue owning their practice, but may want to cash out their real estate
  • Practice owners who wish to sell their practice, but continue owning their real estate
  • And practice owners who want to sell both their practice and their real estate

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Tom Seeko is the Owner and Co-founder of Florida Veterinary Advisors based out of Tampa, FL, a Certified Exit Planner (CExP), and Cohost of the Smarter Vet Financial Podcast.

In this podcast we will dive into topics including:

  • How to bring clarity and make finances simple for practice owners and veterinarians?
  • What about financial planning are most veterinarians and practice owners not doing?
  • How should practice owners coordinate their personal and business financial planning?
  • What are the 3 R’s to employee engagement and motivation?
  • If a practice owner is considering selling their practice, what steps should they go through before engaging with an acquirer?

Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, or investment advice. Although the information has been gathered from sources believed to be reliable, please note that individual situations can vary. Therefore, the information should be relied upon only when coordinated with individual professional advice. 

Tom Seeko is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Florida Veterinary Advisors is not an affiliate or subsidiary of PAS or Guardian.  California Insurance License #0K79676. Florida Veterinary Advisors is not registered in any state or with the U.S. Securities and Exchange Commission as a Registered Investment Advisor.  The individuals associated with Florida Veterinary Advisors do not maintain specialized licenses or qualifications for the financial services provided to veterinary professionals. Genius Vets is not affiliated with or endorsed by PAS, Guardian, or Florida Veterinary Advisors and opinions stated are their own. 2022-134694 Exp 3/24 

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The Unbreakable Profession Session 8:

Preparing For Economic Changes

It’s no secret that the economy ebbs and flows, but with the proper plan, your practice can withstand anything the economy has to throw at you. Take these insider tips on how to keep your practice running in the face of adversity.

Speakers:

  • Dr. Peter Weinstein - SCVMA
  • Terry O'Neil - Katz, Sapper & Miller

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The Unbreakable Profession Session 9:

Running a Successful Veterinary Practice with Marketing And Management Metrics That Matter

Most veterinarians admit that they should learn and do more about their marketing. Listen to these industry leaders hash out effective marketing strategies and the metrics that matter the most when determining your ROI.

Speakers:

  • Dr. Peter Weinstein - SCVMA
  • Terry O'Neil - Katz, Sapper & Miller
  • Dr. John Tait - John Tait Veterinary Consulting

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The Unbreakable Profession Session 10:

To Sell Or Not To Sell, & Alternative Exit Strategies

Practice owners approaching retirement and those shifting their focus from business management to medicine have to decide whether to sell or not to sell. The veterinary industry-leading experts talk about preparing your practice to get the most value and the right time to sell.

Speakers:

  • Dr. John Tait - John Tait Veterinary Consulting
  • Steve Curvey - Veterinary Study Groups, Inc.

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The Unbreakable Profession Session 11:

How are Industry Organizations Adapting To COVID Moving Forward?

The world has changed, and the veterinary industry pushes forward to adjust. What have we learned to date, and what should we expect to remain past the pandemic?

Speakers:

  • Dr. Peter Weinstein - SCVMA
  • Dr. Adam Christman - DVM360
  • Dr. Heather Loenser - AAHA
  • Dr. Dana Varble - NAVC
  • Andrea Davis - Viticus Group

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The Unbreakable Profession Session 7:

Ensuring Quality Service

In this exclusive interview with Wendy Myers, she discusses ways your team can land, serve, and retain quality clients. Wendy is the leading expert in the veterinary field on customer service; if you implement even just a few of her tips, you’ll see a difference almost immediately.

Speaker:

Wendy Myers - Communication Solutions for Veterinarians

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The Unbreakable Profession Session 4:

The Adoption of Telehealth

As veterinarians are trying to be accessible to clients, they are also trying to keep the veterinary standard of quality medicine. Listen to how Mark Cushing and Dr. Heather Loenser approach this admittedly hot topic.

Speakers:

  • Mark Cushing - Animal Policy Group
  • Dr. Heather Loenser - AAHA

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The Unbreakable Profession Session 5:

Improving Communications With Clients and Staff

Communication with clients and staff can be a challenge. We’ve compiled tips to improve communication without compromising the client relationship.

Speakers:

  • Dr. Adam Christman - DVM360
  • Harley Orion - GeniusVets
  • Dr. Michele Drake - The Drake Center for Veterinary Care
  • Terry O'Neil - Katz, Sapper & Miller

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The Unbreakable Profession Session 3:

Hiring, Training, & Retention in Veterinary Practices Today

Employees of veterinary practices who are struggling to hire and retain skilled staff—know you are not alone. Hiring, training, and retention are an uphill battle for many in this field. Learn how industry leaders have coached practices to overcome this challenge and what you can do to hire, retain, and strengthen to your team’s advantage.

Speakers:

  • Dr. John Tait - John Tait Veterinary Consulting
  • Dr. Peter Weinstein - SCVMA
  • Mark Cushing - Animal Policy Group
  • Dr. Dana Varble - NAVC
  • Dr. Adam Christman - DVM360
  • Dr. Anthony Pease - Viticus Group
  • Harley Orion - GeniusVets
  • Dr. Michele Drake - The Drake Center for Veterinary Care
  • Wendy Myers - Communication Solutions for Veterinarians
  • Dr. Heather Loenser - AAHA

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The Unbreakable Profession Session 2:

The Impacts of COVID on Veterinary Practices and Tips to Regain Efficiency

Veterinary practices are adjusting to all the changes in 2020; here are tips that have been tested and are proven to work for successful busy practices. Don’t miss Dr. Adam Christmans’s and Dr. Michele Drake’s tips on regaining efficiency.

Speakers:

  • Dr. Peter Weinstein - SCVMA
  • Dr. Adam Christman - DVM360
  • Terry O'Neil - Katz, Sapper & Miller
  • Dr. Michele Drake - The Drake Center for Veterinary Care
  • Harley Orion - GeniusVets

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The Unbreakable Profession Session 1:

Industry Leaders Share Secrets to Success

Listen to how 10 of the busiest industry leaders start their day to leverage their organizational skills and maximize their time to help the veterinary community. Take advantage of their tips for success!

Speakers:

  • Mark Cushing - Animal Policy Group
  • Dr. Adam Christman - DVM360
  • Dr. Peter Weinstein - SCVMA
  • Terry O'Neil - Katz, Sapper & Miller
  • Wendy Myers - Communication Solutions for Veterinarians
  • Dr.Vana Varble - NAVC
  • Dr. Heather Loenser - AAHA
  • Andrea Davis - Viticus Group
  • Dr. Anthony Pease- Viticus Group
  • Dr. John Tait - John Tait Veterinary Consulting

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GeniusVets' last podcast in the inaugural season comes to a climactic end with an interview with Andrea Davis, CEO, and Dr. Anthony Pease, Chief Veterinary Medical Officer, from Viticus Group - formerly known as WVC. Tens of thousands of veterinary professionals attend their annual conference in Las Vegas, featuring the largest exhibit hall West of the Mississippi! The name and dates have changed - join GeniusVets Co-founder and host, David Hall, to find out what else is new. 

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GeniusVets Co-founder and host, David Hall, interviews VSG Inc.'s Chief Operations Officer, Steve Curvey. Steve is leading a team responsible for VSG central services, which supports the successful operation of every one of the individual Veterinary Management Groups. He will discuss the benefits of being a VSG member, the inevitable turmoil the virus has caused, and how to address these challenges. David will find out more about their transitions program, a topic that was also top of mind for previous guest Dr. John Tait. This is information you don't want to miss!

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While most veterinary conferences are virtual these days, NAVC is working on a hybrid version for VMX. Dr. Dana Varble speaks to GeniusVets about what they are doing to make it a first-rate educational experience while keeping everyone safe. Host David Hall will get to the bottom of all the events, publications, certifications, and education changes that are happening at NAVC to help support the veterinary community. He'll also hone in on the NAVC's stance on some current hot topics, such as staffing, compassion fatigue, telehealth, and what NAVC will focus on in these surely challenging next few months. This is information you don't want to miss!

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Mark Cushing has been specializing in animal health and welfare, policy, veterinary educational issues, and accreditation for many years. He also is an author with a new book titled Pet Nation: The Love Affair That Changed America. The book tells the inside story of how our pets have gone from (literally!) sleeping in dog houses to becoming treasured members of the family. Listen as David and Mark talk about his unique perspective on the veterinary industry taken from his time in strategic consulting and government policy work.

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David Hall, GeniusVets Co-founder talks with communications expert Wendy Myers and has been tapped to piggyback on the previous GeniusVets “Phone Frenzy” webinar, sharing more tips on how to handle the increased call volume with finesse.

As the owner of Communication Solutions for Veterinarians, a certified veterinary journalist and author of five books, and a former partner in an AAHA-accredited specialty and emergency hospital, Myers is uniquely poised to add input on how to handle client interactions during this chaotic time. 

Listen as she talks about:

  • How to reduce call volume
  • Transition to normal schedules and clear up your appointment backlog
  • How to communicate appointment availability
  • Texting hacks and other technology tools
  • Training resources for your team
  • And more...

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GeniusVets Co-founder, David Hall has an amazing interview with Dr. John Tait, one of the most experienced and respected experts in the country on this topic, says that it is a bad idea for veterinary practice owners to sell now. 

Dr. John Tait will be discussing a variety of topics including maximizing practice value, planning for future vulnerabilities such as economic downturns, and alternative exit strategies that provide significant advantages over selling to a corporate chain.

As a former veterinary practice owner, as well as the former President of the American Animal Hospital Association, current VSG Treasurer and Founder of John Tait Veterinary Consulting, Dr. Tait is well-known for his significant and ongoing contributions to the veterinary profession. 

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GeniusVets talk about how Call volumes have increased by 104% (more than doubled) at practices across the country. This requires new strategies, tools, and approaches to ensure continued excellent client service. 

As a DVM and the owner of The Drake Center in Encinitas, California, Dr. Michele Drake knew that a huge change was needed to speed up call response times and ensure her high standards of client service were maintained despite the challenges of COVID.

The advice given during the podcast will include how to handle high call volume, manage call times, define your veterinary practice’s phone processes, and make the most of text messaging; as well as how to effectively track, monitor, and review calls to ensure great client service.
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David Hall, Co-founder of GeniusVets speaks with the Partner-in-Charge of Katz, Sapper & Miller’s Veterinary Services Group, Terry O’Neil is renowned throughout the industry for providing leading expertise in tax and strategic planning, forecasting, budgeting, mergers, and much more. Having worked with veterinary practices for 30 years—including shaping the veterinary financial chart of accounts for AAHA and VMG—O’Neil provides a unique insight into how practice owners can survive the financial challenges of the current pandemic.

We will be discussing important topics such as:

  • What metrics that veterinary practice owners should be paying attention to
  • Predicting what the economy might be doing over the next year or several years
  • What is the #1 thing you should be doing right now for your practice
  • Insight to hiring
  • And more...

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Dr. Heather Loenser, Senior Veterinary Officer for AAHA joins David Hall, Co-founder of GeniusVets discussing ways your veterinary practice can use their AAHA accreditation to retain staff and grow, resources available and so much more! 

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Dr. Adam Christman is the Chief Veterinary Officer of fetch dvm360, the largest veterinary multimedia companies in the country, talks with GeniusVets co-founder, David Hall about the changes in veterinary conferences, challenges that veterinarians are facing right now because of COVID, and how to maximize client engagement while creating an efficient veterinary care team.  

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GeniusVets co-founder David Hall's interview with Dr. Peter Weinstein from SCVMA. Dr. Weinstein will provide insight on how the SCVMA has adapted to best support veterinary practices through COVID, and how veterinary practices across the country are adapting to best support their clients, grow their businesses, and prepare for the future. We will also discuss how veterinary practices can address workforce shortages… all while getting to know Dr. Weinstein a little better.