The #HighlySoughtAfter Talk Show

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Are you looking to start your very own business in 2022 as a full-time parent? If so you will be inspired by this week's episode as my guest built a global business as a full-time mom.

Her name is Yvon Bock, a Certified Lactation Counselor, and the founder and CEO of Hegen, a home grown baby products business designed to enhance the breastfeeding experience for both mothers and babies. As a mother of four, Yvon launch Hegen in 2015 and the business has since grown to over 17 markets globally. In 2017, Yvon also won Alibaba 11.11 most Outstanding Performance Award for the Mother and Baby Brand Category, and even our own prime minister of Singapore paid tribute to Yvon and Hegen during Singapore's National Day Rally last year. So if your goal is to start your very own global business as a full-time parent, you'll very much love this episode.

Also listen out for Yvon's answers to the following questions:

Backstory to her business?-02:10
How breastfeeding mum feel?-03:30
Why is breastfeeding great?- 05:42
How did Yvon build a breastfeeding milk bank?- 08:34
Why she started the global business?-11:43
Yvon walking us through her business ecosystem?- 12:44
Initial vision for Hegen?-14:55
How did Yvon felt when her idea was copied?-17:29
How fast did she bounce back?- 18:21
The importance of intellectual property right?- 19:11
How personal crisis lead to the birth of Hegen?-21:29
About the business?- 26:45
The importance of branding and acquiring the trademark?-29:55
How much percent of revenue should be dedicated?-33:02
What Yvon did right to be highly sought after?-40:14
How Yvon created 48 hours in a day in her life?-44:18

If you want to keep in touch with Yvon, you can reach her on Instagram at @yvonbock

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Are you an entrepreneur with a great idea, and you're hoping to win over your investors, customers and distributors? If so, you'll love this week's episode as my guest did just that

His name is Alan Phua, a food tech entrepreneur, and a CEO and Co-Founder of Alchemy Foodtech, a disruptive food and bio-tech start-up who is helping to make meals healthier without compromising on taste. Thus far, they've raised over $4.5 million from private investors and even Enterprise Singapore, a government agency. Within their first year of operation, Alchemy has served over 7.4 million meals and have established relationship with leading food brands, like Boon Tong Kee, the number one chicken brand in Singapore. Gardenia, the number one bread brand in Singapore, and Swee Heng, my favorite number one bakery in Singapore. So if you wanna learn how you can win over your investors, customers, and distributors, while impacting millions, you've got to pay special attention to this foodtech episode.

Also listen out for Alan's answers to the following questions:

If you had to choose a food to describe yourself, which would you choose?-01:16
What was the motivation behind doing what you do?-02:45
The science behind Alchemy Foodtech?-05:25
Why is sugar bad for us?-06:39
What Alchemy Fibre does?- 08:09
How did you feel when you discovered it?-09:30
First tast of success getting the grant?- 12:56
Selling a hunch?- 13:29
Sugar free cake?!-16:51
How do we know if our food has the Alchemy Fiber in it?-19:00
Telltale signs to know for Diabetes?-20:51
How did you pivot when you after the disaster of the planned launch due to covid?-23:54
The loneliness of entrepreneurship?- 25:08
How do you overcome doubters?-27:48
Next big challenge and milestone?-33:12
Advice to entrepreneurs?- 35:00

If you want to keep in touch with Alan, you can reach him on Instagram at @alchemyfoodtech and @alanphua

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Would you like to 200 times your company's revenue while impacting hundreds and thousands of lives? If you do, you will love this episode as my guest did exactly that.

His name is Mark Leong and he's known as Asia Juice Guru. And his mission is to make the world a better place by first making the world a healthier place. He started with a simple juice bar, but over time his juice bar grew into a health company that recently surpassed eight figure revenue, in spite of the COVID-19 pandemic. Forbes even named Mark, The Asian Who Challenged The Food Giants. Now, if your goal is to make lots of money in your business, while making a positive impact in this world, this is your episode. Prepare your fresh smoothie juice, and listen to this episode right away.

Also, listen out for Mark's answers to the following questions:

I noticed in every interview and in your videos you always dress up nicely. Why do you always dress up?-00:58
Why the name Asia Juice Guru?-07:25
Why the interest in juicing?-09:54
You started off your business running a simple juice bar and then right now, congratulations you at eight figures. What were some of the key milestones in your journey with these businesses and what were the mistakes and lessons?- 11:58
The importance of learning- 20:39
How to drive traffic?- 22:13
One of the videos on the topic of food education you created went viral with over 3 million views organically in just 2 weeks. How did you do it?- 22:49
How did COVID impact your business?-31:28
Scaling the business to 5 million?!-39:03
What are your missions and what you are doing to make it a reality?- 46:55
Tell us about your book?-48:52
So what are the worst advice over the years when it come to diet?- 51:03

If you want to keep in touch with Mark, you can reach him on Instagram at @asiajuiceguru

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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You have a million-dollar business idea but you have very little capital and no business background – can you succeed?

Well, the answer is YES if you listen attentively to this interview.

My guests – Solomon Poon and Ryan Foo – founded a company called DrinkAid. They formulated the first alcohol defence against intoxication, flushing and hangovers. Received a a $10,000 funding by their university. Launched in Aug 2020 (in the midst of COVID19 pandemic), broke even within 7 days and now become one of the top three products under the detox category of Shopee.

Pretty impressive right?

So get ready your favorite alcoholic drink and discover how you too can build a profitable bootstrapped startup in 7 days.

Also listen out for Solomon & Ryan's answers to the following questions:

Solomon – nutritionist. Ryan – law graduate. How did you guys meet? – 1:55
How did DrinkAid come about? - 2:57
Out of a hundred applicants for the SMU incubator business grant, you were one of few. What do you think were your compelling reasons? - 8:09
You spoke about presentation, give us a few tips. What did you learn out of it? – 10:30
Did they question you about whether your product has an addressable market? - 10:56
Share with us your dynamics – two-person team - 12:27
How did you fair launching your business during the COVID pandemic? - 13:46
How do you deal with disappointments and setbacks? – 15:21
What other challenges did you both face? – 16:13
How did you breakeven in 7 days? - 16:50
Walk us through how you managed to secure the Mothership interview? - 17:37
What were some of the other factors that contributed to your success? - 19:30
Talk to us about packaging. Why these two colours? – 20:30
You shared the active ingredients. Isn’t that supposed to be proprietary? - 21:43
After launch, what is your next marketing strategy besides word of mouth? - 23:19
There are many brands trying to tell stores but many fall flat. Why do you think that is? What might be some of the mistakes people are making as they tell stories? - 26:36
What were some of the mistakes you made as you launched your eCommerce offering? - 29:09
How do you keep in touch with your consumers? - 31:35
What’s next for you guys? - 33:05
What were some of the future challenges you are dealing with? - 35:33
When will the next supplement or bio-hack come about? - 38:18
What would be your advice for entrepreneurs listening in? - 38:45

If you want to keep in touch with Solomon & Ryan, you can reach them on Instagram at @solothesensei & @shrimpy.pd. DrinkAid is on Instagram @drinkaid.co

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Have you ever wondered what it’s like to be a public figure? Perhaps you’re an entrepreneur or service professional and looking to stand out on video? Or maybe you’re looking for advice on how to build your personal brand and navigate challenges like dealing with public opinions and online criticism. If so, listen very carefully to this episode because my guest is highly qualified to help you!

Her name is Lin Youyi, she has done public broadcasting, television hosting and even acting. If you’re based in Singapore, you will see her regularly on Mediacorp Channel 8’s Hello Singapore. Youyi has been awarded numerous accolades such as Best News and Current Affairs presenter for Good Morning Singapore. She has also been nominated in the Star Awards’ Top 10 Most Popular Female Artistes.

Today, Youyi works as a private media trainer for leaders and large companies on helping them improve their presentation and communication skills. So, if your goal is to appear on or leverage the media as part of your branding efforts, pay special attention to this episode!

Also listen out for Youyi's answers to the following questions:

How did you end up in media? Is it something you always knew you wanted to do? - 4:58
Who did you bring and why is it symbolic to you? – 8:28
Singaporeans recognise you. We see you on the news and you’ve been doing this for a very long time. What is it like being a public figure? - 15:33
Over your career, what were some of the things you did to continually work on yourself? – 22:46
How do we apply those learnings every time we do a presentation? - 28:52
When we are on camera, how can we command presence? – 30:29
What if someone wants to have a more commanding voice with personality? - 34:58
For people who are shy or nervous, what advice do you have for them? - 40:34
What’s the biggest mistake you’ve made on TV? - 45:39
What are some of the bad public opinions you’ve received before, and how did you deal with it? - 50:42
How can we overcome people’s opinions and judgements? - 53:16
Would you say we need to keep working on ourselves as part of overcoming people’s opinions? - 54:54
What’s the best way for people to reach you or your agent? - 57:00
What’s coming up for you in 2022? - 58:47

If you want to keep in touch with Youyi, you can reach her on Instagram at @you_yi

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Today I’ve with me a highly sought-after artist here in Singapore. His name is Patrick Bezalel and he’s a Faith-based fine arts artist specialising in digital hyperrealism and acrylic art. Over the last three years as a full-time artist, he has sold over 800 limited edition and original artworks, including to billionaires.

His works have also been featured in exhibitions in Singapore, Korea, Taiwan, Milan, Spain and Luxembourg. His previous work as a creative director in an agency saw him serving high-profile clients, such as the NBA, and he directed an animation series for Jr NBA on YouTube that garnered millions of views.

Today, Patrick infuses hyperrealism art, augmented reality, and virtual reality, recently launching his very own Generative NFT art collection. So, if you want to learn how you can become top of your field as a creative in 2021, pay special attention to this episode!

Also listen out for Patrick's answers to the following questions:

Out of all the paintings you have painted, which one best represents you? - 1:21
What is your vision as an artist? - 3:49
What have been some of your key milestones over your last few years as an artist? - 6:33
Do you still remember your first painting that you produced? – 9:45
Out of all your art, which one has been the one that has fetched the most, and why? - 10:19
What do you think has been one value that has seen you through these 4-5 years as an artist? – 11:39
Where do you get your ideas from? And how do you continue to be creative and put so much content out? - 17:56
Can you describe your artwork here in the studio, Armour of God - 23:19
What gave you the idea of combining augmented reality (AR) with art? – 25:00
What gives you the spirit to continually innovate and try new things? – 27:30
When you do something new, there can be emotions of weirdness or fear. How do you deal with them? - 30:20
Can you explain NFTs? - 34:22
You recently launched an NFT collective. What got you started to launch your own? - 36:43
Let’s talk about your NFT. What have you created? – 40:14
For those who are curious, why should they own an NFT? – 47:30
Where can we check out and purchase one of your NFTs? - 51:36

If you want to keep in touch with Patrick, you can reach him on Instagram at @patrickbezalel

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Have you ever thought of starting your own home-based food business? Or maybe even set up your own hawker stall or restaurant? If you secretly say yes, you MUST listen to this episode twice.

My guest today was one of the top five finalists in the MasterChef series here in Singapore. Last year during the COVID pandemic, launched his very first hawker stall selling mee hoon kuay and it became a hawker sensation. Long queues, food sells out by 1-2pm, and raving reviews from top local food bloggers.

As of this interview, he has already opened four stalls (with two more on the way), so there’s a lot we can learn from him on how we market our food brand.Also, listen out for Aaron's answers to the following questions:

If you were to describe yourself as a dish, what would you choose? - 1:46
What was the very first dish you remember cooking? - 2:33
You joined Season 1 of MasterChef. How did it happen? Did you always know you’d join MasterChef one day? - 4:50
What was the interview process like? - 7:59
When you got selected what was your first emotion? - 10:27
How do you mentally prepare for the show? - 13:20
You must have a certain talent to appear on MasterChef and become a finalist. Is it because you have a lot of experience with cooking or flair? - 13:57
What were the memorable moments for you on the show? - 15:59
How did you feel when you were eliminated? - 17:45
MasterChef was in 2018 and you started your first hawker stall in 2020. What did you do in the gap between? - 20:35
Why mee hoon kuay? - 25:07
Tell us about your hawker stall Jiak Song. When can we find them? - 28:24
You are a hawker sensation. Long queues, top food bloggers, selling out early. What’s your secret sauce? - 31:11
Are there any other factors that are important when it comes to marketing your food brand? - 33:56
What’s the thought process behind the store décor, the utensils, and the visuals? - 36:21
Do you think food brands need to think about the emotions that they want to generate when people eat their food? - 38:24
What’s happening in the Hawker scene now? - 40:52
How does it benefit the Hawker when things become more systematic? - 45:00
What are some of the frustrations of the local food scene? - 51:38
Have you passions of underwater photography and diving played a part in your culinary success? - 1:11:46
How about your passion for sharks. You’re a pioneer and ambassador for an anti-shark finning campaign with people like Jackie Chan and Maggie Q. Tell us about it - 1:15:10
Tell us about your two books - 1:24:02
Everything you touch seems to grow. Your photography, featured in BBC. Your shark campaign grew to a global phenomenon, then you cooking got you into MasterChef and now you have 6 stores. Is there one thing that you have that allows you to have that midas touch? - 1:27:12

If you want to keep in touch with Aaron, you can reach him on Instagram at @aaronwong.sg. You can also reach Aaron's hawker stall Jiak Song (and on Instagram @jiak_song.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Building an online community is a great way to attract like minded people to you. It is also an amazing way to learn from others and reach out to higher profile people you want to connect with. Brands will also want to work with you and your tribe, and it helps you to build your personal brand, which will inevitably help with your business.

So if you want to meet high profile people, you enjoy learning from smart, interesting people and you have a heart to serve and solve problems, you will love today's conversation.

My guest is Ivan Kuek, he is a content creator and community leader of three local communities, SGIG, The Social Running Club, and Photo Logue, which combined have over 17k members on Instagram and have connected thousands of people on the topics of photography and fitness. He has also featured by brands like Apple and has collaborated with Lululemon.

Remember to stay all the way to the end as I’m going to ask him the million-dollar question on how he got these big brands to work with him.

Also, listen out for Ivan's answers to the following questions:

What led you to start a photography and fitness community? – 0:48
Let’s talk about the first community you started, SGIG. How did that come about? - 1:46
You’re a passionate photographer who is passionate about taking photos. What motivated you to want to start a community around it? - 3:52
We know as entrepreneurs and businesspeople that there is value in building a community. What’s your take on it? - 6:28
We have listeners who are in financial advisory, real estate and network marketing and they understand the value of having a community. How can they go about starting one. Does it have to be about our work? - 10:35
What does it take to be a community leader? - 18:07
How has helping others with your communities helped you looking back? - 20:28
As a community leader, do you think being extroverted is just as important as bringing people together? - 24:13
What are some of the key mistakes people make when building their community? - 27:17
How can people who have a community revive their community? - 33:35
What tools do you use to manage those communities? - 36:24
Looking back over the last 11 years, how has that inevitably contributed back to your business? - 39:31
Tell us about this book, Get Connected - 45:27

If you want to keep in touch with Ivan, you can reach him (and his various communities: SGIG, The Social Running Club, and Photo Logue) on Instagram at @phonenomenon.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

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Do you want to increase your case size, closing ratio and referrals? If the answer is yes, you will love this episode because my guest, Eugene Soo, is going to show you how he achieved all these by incorporating estate planning into his sales advisory process.

With ten years in the financial advisory business, Eugene is a well-trusted estate planner and legacy trainer among high-net-worth individuals here in Singapore. He is a member of the Society of Will Writers and holds the title of Charted Financial Consultant, as well as Associate Estate Planning Practitioner, a sough-after certification from the Wealth College.

To date, Eugene has set up more than 200 family and business trusts, which has led him to win the Top Trust Producer award for multiple years running since 2014 and he has also shared his expertise on mainstream media like Mediacorp, Channel U, and CNA938.

So, if you want to attract and retain high net worth clients to work with you, pay attention to this episode.

And listen out for Eugene's answers to the following questions:

You started off your career as a financial advisor, and then you became an estate planner. What’s the story behind the switch? – 1:06
What is it about the financial advisory business that made you want to enter during your university days? - 2:58
In simple terms, what is Estate Planning? - 9:40
What questions did your clients ask you when it comes to Estate Planning? - 10:15
Why do your clients choose you over other estate planners? – 12:06
What does building credibility look like in 2021? – 15:30
If I’m only one or two years in the business, how can I show you I’m reliable? – 17:06
You mentioned creating intimacy. How does that look like and what are some of the questions your clients love you asking them? – 17:54
Tell us about self-interest in your formula - 20:38
How different is your service from private bankers? - 23:07
How do you define high net worth? – 25:27
Let us in on the high-net-worth clients. What are they like? – 26:12
How can financial consultants start incorporating estate planning into their sales advisory process? - 30:28
How can our listeners start getting themselves proficient, or even certified, to do what you do? What are some of the pathways? - 35:25
Once they got the information they need, where can they go to get credible information? – 36:44
I want to talk about your book, Leaving A Legacy Of Love. Who is it written for? – 38:01
How can I get a copy of this book? - 39:54
Tell me more about your legacy training for financial advisors – 40:14
What would be your best advice for all the financial advisors and consultants for them to be able to succeed in the final sprint? - 43:02
What is the one thing that has helped you become highly sought after amongst the mass affluent here in Singapore? - 44:38

If you want to keep in touch with Eugene, you can reach him on Instagram @eugenesoo. You can grab a copy of Eugene's book Leaving A Legacy Of Love at www.securinggenerations.com.sg/book/

Eugene's Estate Planning Course (with 90% IBF funding) can be accessed at: www.eugenesooestatetraining.com/ibf-program/

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you

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Do you find yourself staying up late bingeing on TV shows (like Squid Game), mindlessly scrolling through social media and navigating your day uninspired and aimless? If yes, there is a name for that blah you are feeling: it’s called languishing. According to mental health experts, languishing is the neglected middle child of mental health that dulls your motivation and focus – and sadly it is a dominant emotion of 2021.

But the good news is my guest today is a thought leader in the mental health space and in today’s episode, he is going to help you overcome languishing along with the other siblings of mental health like anxiety, depression and suicide.

His name is Kevin Wee, founder of Rebound with Resilience, a social enterprise and training provider dedicated to improving the resilience, mindset, and mental wellness of Singaporeans, while supporting the employability of people with disabilities. Kevin has worked with over 100 schools and organisations, including Nanyang Technological University (NTU) and SIM Global Education. His TikTok videos has also trended on the #mentalhealthawareness.

And with October being Mental Health Month, I can’t think of a better time to do this episode. So take a deep breath, relax and join me on a journey to improving your mental well-being!

Listen out for Kevin's answers to the following questions:

I have followed you for a while and you’re super committed to mental health. I’m curious, is there a backstory to it? - 1:53
What do you think is the opposite of mental health? – 11:30
Walk us through that period of time when you were experiencing depression. How was it like? - 12:42
How do we distinguish between clinical depression and sadness? - 14:52
What are some of the symptoms we need to take note of? - 15:20
What can I do when I start noticing I’m having more frequent negative thoughts? - 21:10
What about if I cannot completely remove my stressors or triggers completely? – 25:20
Would you say the way to curb or manage depression is to identify negative thoughts and then reform them? – 27:51
What are some of the bad advice we should not give to people who are depressed? - 28:33
How can we make more people open to seeking professional help? - 30:17
Why do you think suicidal thoughts are becoming more and more pervasive? - 31:50
How did you process suicidal thoughts? - 34:40
Where can we source for hope? Where are some places that we can get it? - 41:28
Why is languishing a dominant emotion in 2021? - 44:58
How can we overcome it? - 46:25
What are your podcast guest’s 3 best tips to overcome languishing? - 48:40
Of all the people you’ve helped so far, who is the most memorable one? - 55:55
What’s your final advice you’d like to pass onto the audience? - 59:41

If you want to keep in touch with Kevin, you can reach him on Instagram @k.weee, or Rebound with Resilience @reboundwithresilience. Kevin's podcast Rebound with Resilience with Kevin Wee can be found on Apple Podcasts and Spotify. You can also get in touch with Rebound with Resilience online at: https://reboundwithresilience.com/

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Are you looking to build a world class network in the digital age? Perhaps you want to learn how you can harness the power of social media to build new relationships with public figures or learn how you can nurture relationships with high-value people. If so, you will love today’s interview with Rayson Choo!

Rayson is known by his followers as The Celebrity Whisperer having personally connected with several high-profile celebrities and public figures such as Gary Vaynerchuck and Grant Cardone. His work has also been covered in the media by The Straits Times and on 93.8 Live.

By day, Rayson is a psychiatric nurse. By night, he helps millennial entrepreneurs connect and network with their dream idols. He is also the host of his podcast, The Raygacy Show, in which he picks the brains of some of the world’s best entrepreneurs sharing simple and effective steps that millennials can take to become successful.

So, if your goal is to connect with your idols and build a word class network in the digital age like a pro without sounding desperate or self-serving, this is the interview for you!

Listen out for Rayson's answers to the following questions:

You are a psychiatric nurse by day. Have you always been a nurse? Is it a dream profession for you? – 2:15
What do you think is the biggest fulfilment in being a nurse? – 3:56
What is one of the scariest things you’ve seen in the mental hospital? – 4:46
How has the nursing profession made you more unique and different? – 5:53
You have already interviewed 109 people and your podcast was in the top 1% on Listen Notes. I’m curious, what motivated you to start your own podcast? - 7:47
Would you say you interviewing these speakers, coaches and entrepreneurs was for your personal learning? – 13:23
What gives you your resilience from your past struggles? - 15:23
You’ve interviewed a lot of people. Who is your favourite and why? - 19:44
Why do you think networking is so important in today’s digital age? – 22:10
Networking is becoming more of a digital thing. What’s the difference of networking in person vs. online? - 26:08
What can we take note of so we can increase our chances of building relationships with high profile figures? - 29:25
What are some of the things you say to high profile figures that compel them to say yes to an interview with you? - 35:48
Could you give us a summary of how you got Grant Cardone on your show? – 49:00
What sort of mindset should we have when we meet up with these high-profile figures? - 53:45
What are some good questions to ask when we have a chance to meet a high value or high-profile individual? - 54:51
Tell us about your new book, The Newly Self Letters - 1:00:14
What’s the one advice you’ve received from a podcast guest that has made a huge impact to your life? - 1:04:24

If you want to keep in touch with Rayson, you can reach him on Instagram @raygacy, or his podcast, The Raygacy Show, on Apple Podcasts, Spotify and Listen Notes.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Do you want to know how to sell your products and services without sounding salesy? Or do you want to know stand out from your competition and become memorable to your dream clients? The answer is through storytelling, and I have just the right guest to teach you how to craft stories that sell and build your brand!

His name is Sam Neo, a trusted advisor to well-known companies like Samsung, L’Oréal and Prudential through his employer branding consultancy firm, People Mentality Inc – which was recognised as one of APAC’s Top 10 HR and Employer Branding consultancy firms.

Sam also runs Stories of Asia, an incubator he launched to empower the Asian community to find their unique voices through story telling. More recently, he launched StoryBuddy, an AI-powered storytelling tool to make storytelling more accessible.

So if you want to sell more and sell easily without sounding salesy, you will love this interview!

If you're currently in the process of building your brand on social media, listen in at 36:50 as Sam shares a common mistake that people commonly overlook online in transforming their online relationships into offline ones, plus how you can nurture so they can blossom.

Also, listen in for Sam's answers to the following questions:

If your life is a movie, would what be the title? – 1:06
You were in HR; how did you end up in employer branding? – 2:26
Would you say in a nutshell, employer branding is about promoting a company to potential candidates, so they want to join that company? – 5:10
What is your definition of a brand? – 7:15
How does storytelling play a big part in creating trust towards a brand? – 7:45
Could you give two examples, a corporate example and a personal example – 8:30
Let’s say we’re running an agency, what is the process that you would go through to help them identify their unique brand story? – 12:54
What makes a good story? - 18:05
Is there a structure we can follow from a company’s point of view? – 19:01
How do stories play a part in sales? - 22:51
What have you done right on social media to build trust? - 26:50
For someone listening who wants to start building their personal brand on social media, what would be a framework you can give them? - 29:06
How can we turn online connections into offline connections? - 36:50
How can we increase our likability? - 38:02
What is one thing that you did right that led you to becoming highly sought after in your field of corporate branding? - 42:44
Is communicating our personal brand and our corporate brand double work? How do we balance them? - 44:50
Tell us about your new company Story Buddy – 47:00

If you want to keep in touch with Sam, you can reach him on Instagram @iamsamneo, or Stories of Asia @storiesofasia. You can also check out Stories of Asia here: https://www.storiesofasia.co/.

You can also check out Sam's brand new company Story Buddy here: https://storybuddy.co

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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How do you start your podcast in 2021 if you are a beginner? What kind of equipment do you need? And can you make money from your podcast? These are some of the key questions we will be answering in today’s interview with Reggie Koh.

His very first podcast The Financial Coconut first went live in Oct 2019 on his kitchen table. A year later, The Financial Coconut became one of the top podcasts in Singapore and currently the number one financial literacy podcast in Singapore, averaging 25,000 to 30,000 downloads a month.

Fast forward today, Reggie now runs an edutainment podcast production house, creating podcasts for various financial, educational, and entrepreneurial communities.

So if you plan to start your own podcast this year and you want to shorten your learning curve and increase your chance of success in launching your podcast, listen to THIS interview!

And listen in to Reggie's answers to the following questions:

In October 2019, you went live on your kitchen table. That’s almost two years ago. How did you feel during your first episode?
I sense there is an interesting story behind the name, The Financial Coconut. Was there? And what was there? And what was the intent of starting this podcast? - 3:26
So Reggie, why do you start TFC on a podcast platform and not on YouTube or LinkedIn? - 7:20
Does it take a certain type of personality for a podcast? - 8:35
Do we need to sound good to have a podcast? - 9:52
What do you think happened to you that gave you that original perspective on finance? - 11:20
Today TFC is a top rated podcast. What do you think were some of the contributing factors to TFC's success? - 15:20
Now knowing what you know about podcasting, if you were to go back again to 2019, what would you have change? - 19:58
A lot of people listening to us right now are entrepreneurs and content creators. Why should they consider starting their own podcast too? What is a podcast's unique value proposition? - 22:00
How do we start our own podcast as a beginner? What are the steps involved? - 26:43
What kind of equipment do you need to get started? - 34:40
What software should we use? – 38:20
What are the metrics of success with a podcast? 41:29
At what stage can we start to consider monetising our podcast? - 46:00
What’s coming up for you in the podcasting world Reggie? – 52:30
Lastly, what would you advise those who are looking to start a podcast but are not sure or are sitting on the fence? - 52:25

If you want to keep in touch with Reggie, you can reach him on Instagram @reggiespodcast, or The Financial Coconut @thefinancialcoconut. You can also check out TFC's various podcasts here: https://thefinancialcoconut.com/

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Are you looking to start your own eCommerce brand and build a tribe of happy customers? Or perhaps you already have an online store and you’re looking to grow your business while making an impact. If the answer is yes, you will love this interview!

Our guest is a well-known pet care entrepreneur here in Singapore, Terry Peh. In 2017, Terry left his lucrative corporate career and ventured out into the world of eCommerce, launching his own e-commerce brand, Good Dog People. In less than two years, the brand hit over a million dollars in revenue without venture capital.

Today, Good Dog People is one of Singapore’s top rated e-commerce brand for pet care. Well regarded as a dependable pet care provider, Good Dog People has garnered thousands of 5-star reviews, with a powerful mission to redefine responsible dog ownership, one dog at a time.

If you are are an entrepreneur or business owner, listen in at 5:53 where Terry shares how the name Good Dog People came about, and how you can use the same principle to create a memorable name and build a community with purpose.

And listen in to Terry's answers to the following questions:

Terry, you had a high flying five figure monthly salary at a global tech firm. Why did you decide to take the path less travelled as an entrepreneur? – 1:18
Was there anything that happened that allowed you to start an eCommerce business, no less a pet-based business? - 2:40
Why Good Dog People? – 5:53
What were some of the memorable struggles that you faced? – 9:22
What was the other struggles you faced in building the business? - 17:52
What are some of the metrics we need to pay attention to build a thriving eCommerce store? - 23:24
How do you feel emotionally when things screw up in your business? - 29:44
Do you have a way of reframing problems? - 32:20
How do you deal with the consequences of certain problems you may be facing? - 34:30
You have a lot of high-profile individuals supporting Good Dog People. How did you manage to attract high profile celebrities and public figures to be advocates of your business? - 39:27
Now you’ve done Good Dog People, what’s next? - 43:36

If you want to keep in touch with Terry, you can reach him on Instagram @terrypeh, or Good Dog People @gooddogpeople.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Does social media make you feel you’re not as good as you peers or you competition? Do you worry about getting bullied by trolls and haters? Or perhaps you find yourself getting hopelessly addicted to social media that you can’t stop checking your social media accounts. If that’s you, take a deep breath. Relax. We’ve got you covered.

My guest today is highly qualified to help you manage and even reduce the stresses that come with social media. She is a Certified Mindfulness-Based Stress Reduction teacher who has helped thousands of highly stressed professionals be able to reduce stress and become more mentally resilient. She is also a professional stress management consultant recognised by the Institute of Motivational Living. She also hosts regular mindfulness practice for communities like The Big Sit and Take A Pause.

In today’s interview, Erin is going to help us overcome the dark side of social media: inadequacies, cyberbullying, addiction. So, if you want to enjoy the benefits of social media without the harmful effects of it, this is in the interview to listen to!

If you are are an entrepreneur or content creator on social media, listen in at 30:45 as you will love Erin's tip on how to deal with inadequacies at so that you can neutralise negative emotions on social media.

And listen in to Erin's answers to the following questions:

I feel like there is a backstory to yours. I know you were in corporate, then you when into mindfulness full time. How did you become a mindfulness coach? - 1:06
How did you know you were burnt out? What were the signs? - 1:56
Tell us a bit about your 10-day meditation retreat - 5:59
What do you mean when you say work with your pain? - 11:43
How did mindfulness help you so much that you were willing to get certified to help other people? - 14:37
At the last day of the retreat, how were you changed as a person? - 18:05
The Erin that we know today and the Erin that we know in 2014, what are some of the key differences? - 19:56
There is the good side of social media, but it comes with stresses. Let’s tackle the stresses. Let’s focus on the first one. Why do we feel inadequate on social media? - 26:10
How can we deal with inadequacies on social media? - 30:45
Now the second baddie of social media, trolls and haters. Why are we wired to focus on the bad? - 34:26
Is there something we can start trying to be more mindful? - 46:55
How can we reduce our addictions to social media and get back in control of our behaviour? - 51:42
Is there books we can read to become more mindful? - 57:50

If you want to keep in touch with Erin, you can reach her on Instagram @erinmindfulmoments, on Facebook @erinmindfulmoments and on LinkedIn (Erin Lee).

You can also join Erin's mindfulness practice communities The Big Sit at www.thebigsit.co & Take A Pause at http://www.mindfulmoments.sg/take-a-pause.html.

If you want to work with Erin, check out her company Mindful Moments at: www.MindfulMoments.sg.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Are you looking to grow your business to a six, seven or even figures without killing yourself? If the answer is yes, you’re going to love today’s interview with Alvin Poh, a tech entrepreneur based in Singapore.

At the age of 33 years old, he sold his Internet business Voiden for $30 million. This was the business that he scaled up from $0 all the way to Singapore's #1 hosting provider with 35,000 clients and a team of 150 before the 8-figure exit. Alvin then spent the next few years traveling the world, exploring new hobbies like snowboarding, kite surfing and many more.

In 2020, he returned to Singapore and developed the 5E Scale Engine, which was the framework he used to scale up his business. Using that, he coaches entrepreneurs, just like himself, on how to Super Scale their businesses so that they can achieve breakthrough profits and find time freedom.

If that’s what you want as well, keep listening to this interview!

If you're an entrepreneur currently in the process of growing your business, listen in at 24:24 where Alvin shares a few mistakes entrepreneurs are currently making, including a strategy for each one.

And listen in to Alvin's answers to the following questions:

Alvin, from a kid with only pocket money for bus rides and lunch in school, how did you end up becoming the CEO of an internet company? - 1:09
How did the $30m make your life better, and also worse? - 7:37
If material goods aren’t your source of happiness, then what is? - 11:37
Was your exit strategy very clear cut at the beginning? - 12:58
How can we make a company sellable? - 18:43
Is there a distinction between scaling and growing? - 20:06
Why should businesses consider scaling? - 22:49
What are some of the mistakes entrepreneurs making and how we can avoid them? - 24:24
Is there a distinction between a 6, 7 and 8 figure business? - 28:02
Tell us about your book, Super Scaling and your 5E scaling framework - 29:47
How can we detach from the business to allow us to scale? - 30:57
How can we get a copy of your book? - 34:50
What’s next for you Alvin? - 35:55

If you want to keep in touch with Alvin, you can reach him on Instagram @alvinpohofficial. You can also pick up a copy of Alvin's book Super Scaling on his website at: http://superscaling.com/book.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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If you’re planning to build your personal brand on TikTok, this is the interview you’ve got to listen to!

My guest today is a baby sleep expert, Zoe Chu, whom her clients fondly call her SG Supernanny or Sleep Supernanny. Her work has been featured in the media by Channel News Asia, Asia One, and Mindvalley.

In 2019, she created her TikTok account and started creating content around sleep, health and positivity. Within a very short period of time, she amassed over 36K followers on TikTok, with some of her content getting over a million views.

If you're an entrepreneur or service professional looking to get started on TikTok but not sure where to start, listen in at 19:12 where Zoe shares how she got started using TikTok and her content strategy.

And listen in to Zoe's answers to the following questions:

I know that you were an accountant, an auditor, a real estate agent in New Zealand. What brought you back here to Singapore? – 0:41
How did this whole entire experience of the accident make you who you are today, a sleep expert? – 6:15
When you came to Singapore, how did you become a parenting coach? How did you make it a profession? - 11:39
There are a lot of parenting coaches, especially here in Singapore alone. How do you stand out and find your niche? – 12:43
Out of all social media platforms, why TikTok? – 14:23
What’s the difference between Instagram and TikTok? What’s the benefits of being on TikTok? – 16:31
Tell us what was your content strategy? – 19:12
It is easy to create momentum when our videos are doing well. But what if our videos only have 5 or 6 views and we are putting in lots of effort. How can we stay consistent until we see results? - 23:54
Do you also think the way to be consistent is because of your purpose? – 27:30
We talk about the bright side of TikTok. Out of all social media platforms, I get the worst comments on TikTok. Is it just me? - 28:52
You have a lot of followers and attention on TikTok. How do you monetise it? – 33:20
How can we leverage our TikTok content on Instagram? – 34:47
How do we help our little kids and toddlers sleep through the night so we can sleep as well? - 36:06

If you want to keep in touch with Zoe, you can reach her on Instagram @sgsupernanny and TikTok @sgsupernanny. Zoe also has group coaching available at: www.gosleeplikeababy.com/groupcoaching.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Are you looking to dominate your industry and become your customer’s number one choice? If the answer is yes, you’re going to love today’s interview.

Our guest is the CEO and Co-Founder of the Lunch Actually Group, Asia’s largest dating company which has arranged over 150,000 dates, and matched thousands of married couples across five countries.

Well regarded by the media as an authority in the dating and matchmaking world, Violet has been featured in over 4,500 media outlets, including The Straits Times, Bloomberg, and CNBC Asia. She was also featured in Singapore’s National Day video in 2005 as one of Singapore’s most aspiring people.

So it brings me great pleasure to have Violet with us in the studio today.

If you’re an entrepreneur, listen in at 25:09 where Violet shares how you can approach differentiation so you can dominate your niche and get your customers to fall madly in love with you.

Also listen out for Violet’s answers to the following questions:

You studied law and then became a matchmaker. How did it happen? - 2:20
Being able to find love is one thing but helping others find love is a different thing. What gave you that confidence that you could help two strangers find love? - 6:22
Why Lunch Actually? – 13:52
Why did you choose purple as your signature colour? – 15:22
Matchmaking was a relatively new concept when you got started. What were some of the initial challenges you faced? - 17:58
How did you deal with the initial stigma around matchmaking? - 20:51
You later on expanded into Malaysia. At what stage of your business did you feel you were ready for Malaysia? – 22:22
How did you have such a global mindset from the get-go? – 23:09
When you were in the matchmaking business, was there a lot of competition? – 24:06
When competition started catching up with the emergence of Match.com and dating apps, how did you differentiate yourself? – 25:09
What’s Lunch Actually’s core competency? - 31:04
How did you manage to discover your fanbase, the people that would definitely love Lunch Actually? – 32:25
Now you know that your largest group that you serve are bankers and teachers, how does that help you in your strategy? – 33:30
Violet, you are number one now. It takes a lot of effort to have that market leadership. What can we do if we are number one in our own industry to stay number one? – 34:35
You were featured in over 4,500 media outlets. Would you say it’s about paying attention to the media, and then pitching to them along the lines of what they’re most interested in? - 39:31
How can we become a newsmaker as an entrepreneur or a personality? – 41:05
Give me your best tip for the singles? – 46:28
Give me your best tip for couples so they can remain happily married? – 49:10

If you want to keep in touch with Violet, you can reach her on Instagram @violetlim. You can also check out Lunch Actually online at http://www.lunchactually.com.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Do you want to find out how you can generate free publicity for your business or personal brand? Or perhaps you're looking for advice on how to deal with bad press and negativity online. If so, you will love this episode!

In this episode of #HighlySoughtAfter, I have a chat with public relations professional Joel Lim who got a lot of positive attention from the media and public during the General Elections 2020 here in Singapore. His political commentary was picked up and featured in Channel News Asia, The Straits Times, and The Business Times.

Joel is also the host of a few podcasts, such as The Naughty Prude, and most recently his ‘I Have A Question’ YouTube educational series exploring current affairs and hot button issues in Singapore, in which he featured a minister on the show. Joel is also a Senior Public Relations and Marketing Executive at Gushcloud, while also working on ZYRUP, one of the largest digital entertainment publications.

In today’s interview, he will be answering three key questions. Number one, how do you get positive publicity for your business. Number two, how do you prepare for a media interview. And number three, how do you deal with bad press and negativity online.

Hint: Listen in at 27:19 where Joel shares an insider’s secret on how you can attract the media’s attention and gain free publicity for your personal brand or business.

Also listen out for Joel’s answers to the following questions:

Walk our listeners through what exactly happened during the General Elections 2020 that shot you to fame? – 1:17
What led you to being so fascinated and interested in the world of PR? – 6:57
Why do you think a business must consider publicity as part of their marketing campaign? Why can’t they just rely on social media and paid ads? - 12:21
What are the different types of publicity that a person or business can get? - 14:57
As a business or personality, how can we capture the attention of media? – 17:46
What are some tips you can give us in being featured in the media? - 22:12
As a personality, how do I attract media’s attention? – 27:19
Let’s say we secure a media interview, what are some of the steps that we need to bear in mind as we prepare? – 30:39
So, if I were to get a difficult question, is there a method on how to answer those questions? – 38:53
Let’s say we’re the target of bad press, how can we deal with it? Can we talk our way out of it? – 46:12
Would you say to de-escalate the situation and to make people calm down it is to apologise? – 52:15
I’ve seen some influencers or personalities who got a bad reputation, and then they disappear for a while and then came back stronger. Is there a way to do that? – 54:50
Is there a book or video the audience could listen to in improving their PR skills? – 1:03:25

If you want to keep in touch with Joel, you can reach him on Instagram @limxjoel. You can also find his political analysis of the General Elections 2020 on his Instagram Story Highlights, as well as how one should manage a PR crisis. You can also catch Joel’s podcast The Naughty Prude on Spotify.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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Do you want to know how to grow your social media influence and become a force for good in this world. If so, you’re in for a treat!

Mark my words. This episode is going to be one of the best because my guest is the epitome of what it means to be highly sought after. His name is Chris Do. He runs an Emmy award winning brand consultancy for over 25 years and has worked with well-known brands like Google, McDonald’s, Audi and PlayStation.

With more than 1 million subscribers across all his social media platforms, Chris today teaches the world how to value themselves and communicate their value to others through his online education platform, The Futur.
Strap in and enjoy the interview as you’re about to learn how to skyrocket your influence using social media while becoming a force for good along the way. If you’re a content creator or entrepreneur building your personal brand on social media, listen in at 43:17 where Chris shares his content creation process, including two things you can implement immediately to get inspired to create new content.

Also listen out for Chris’ answers to the following questions:

Chris, you have been in the creative industry for more than 25 years and today you are a big name not just with the creatives but also with entrepreneurs worldwide. What were some of the key inflection points during your 25 years journey? – 1:31
What led you to join graphic design and to decide that you want to make a living out of creative work? – 6:54
How do you know when you are a person of influence? Are there certain metrics to know if someone is influential? – 13:20
How can we find out differentiation? Is there a certain thought process that can lead there? – 15:55
Remember the Chris that produced a video with 50 views. Now the Chris is producing videos with views of 1.7 million views. Has that changed your approach in creating content, or anything about you? – 23:04
Do you think being an introvert has been an advantage for you in building your influence? – 25:34
There is a lot of free information out there, a lot of how-to strategies, ideas, podcasts. Why is it with so much information out there, why are not all people there yet? – 28:56
How can we help ourselves be more teachable and less defensive to new ideas? – 31:12
How can he help those that are not willing to invest in learning? - 36:36
In your book, A Pocket Full of Do, under Marketing, you advise us to be a “T-shaped person”: develop deep expertise in one area of focus but have wide interests outside our area of expertise. How does being a T-person help you in marketing? 41:02
What is your content creation process? – 43:17
In your team, do you have a certain process on how you differentiate your videos from another person talking on the same topic? - 45:57
Chris has a very big vision, and his mission is to inspire and teach 1 billion people and that’s being a huge force for good. How did you arrive at such an inspiring mission? - 56:51
What do you think is your biggest challenge right now as you reach this 1 billion goal? - 1:00:56

If you want to keep in touch with Chris, you can reach him on Instagram @thechrisdo.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with Fong Weili, a well-known lawyer here in Singapore. Wei Li represents and advises influencers, public figures and companies on online issues like privacy, defamation and how they can avoid getting into trouble on social media. He’s also the managing director at Forward Legal and an adjunct faculty at Singapore Management University’s School of Law.

In this episode, he’s going to address the top three social media related issues that you may get you in legal trouble: copyrights infringement, defamation and cancel culture.

If you ever worry that you are breaking some law every time you post content on social media, you’ll love this episode as Weili highlights the top three social media related issues that may get you in legal trouble, as well as the legal mistakes you might be making every day on social media.

Hint: If you’re a content creator, entrepreneur or content creator building your personal brand on social media, listen in at 19:29 where Weili delves into copyright infringement, what constitutes it, and practical steps of how you can avoid getting into legal trouble on social media.

Also listen out for Wei Li’s answers to the following questions:

I’m curious, have you always thought about studying Law? Has that always been your ambition? - 1:04
How did you end up specialising in social media and internet law? – 3:22
What was one of the most interesting cases you’ve worked on? – 4:26
If I, or someone in a compromised position receives a video of themselves (i.e., that person was a victim of revenge porn) and then I watch that video, is it illegal? – 17:43
If I draw out a Disney character, am I able to use it commercially, or for personal usage only? – 19:29
Let’s say I say something in a video or a speech (i.e., a quotable quote) and then someone says it without quoting or referencing me, is that copyright infringement? – 21:08
What about trademarking a quote? – 23:03
Can we post copyrighted music from a movie, or say Spotify, to our social media? – 23:28
If we credit the source of the content, will that save us from legal issues? – 25:15
If I create a 2–3-minute video, and someone clipped a portion of my video and re-posted it without crediting me. Is that considered legal? – 26:28
I heard of a legal case involving Katy Perry, where she took a photo of her on Instagram, reposted it and got sued. Why? – 31:54
Why do you have this reputation as one of the top lawyers for defamation in Singapore? – 38:02
Is it true if I make a statement (i.e., in my opinion), does it help cushion, and perhaps even prevent me from getting into a defamation suit? – 45:00
How can we prevent cancel culture? – 48:52
Many famous people who have recently gotten into trouble for mistakes they made when they weren’t famous. What can we do? – 52:08
What about critic videos, commentary, and satire done by YouTubers to other people? – 53:13

If you want to keep in touch with Wei Li, you can reach him on Instagram @willythewombatwizard. You can also check out his law firm, and contact details on his website: https://www.forwardlegal.sg/fong-wei-li.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I have a chat with award-winning coach & master trainer Lin Tan. Lin is the youngest Master Certified Coach (MCC), which is the highest official coach certification one can achieve with the International Coach Federation (ICF).

Lin has worked with hundreds of individuals and organisation, clocking over 4,000 years of coaching experience, turning them into extraordinary coaches. Being recognised for her works, Lin was awarded the Top 101 Global Coaching Leader award in 2020 by World HRD Congress and her works have been featured on Channel News Asia and Channel 8. She has also published a best-selling book on coaching.

Today, Lin champions professional coaches and coaching-leaders through her coach-training school, Collective Change Institute, and also contributes to the FORBES Coaches Council.

In today’s interview, Lin is going to play coach while you are going to play client, and the coaching objective is to help you stop playing small and step into your greatness!

Hint: Listen in at 33:23 where Lin shares the three big enemies to greatness, and practical ways we can overcome them so we can stop playing small, as well as how we can learn to recognise and step into our own greatness!

Also listen out for Lin’s answers to the following questions:

I’ve known you for 16 years and my first impression with you wasn’t a very positive one. Though as I got to know you better, I realised that you were constantly unsure about yourself, even though I knew that you were so powerful. 16 years later you're coaching CEOs and working with high profile clients like Google. What changed? – 1:48
What changed during that time, as we lost touch for a while. What happened in those 16 years that got you to be the Lin that I know today? - 6:22
How did you have that power to change that narrative that had been so deep rooted in you for so many years? – 13:14
Teach me, how can we do it in a practical way. Let’s say early on in the morning when I wake up. What can I do or say to myself so that I can constantly choose to be the greater me? - 15:36
What do you think would be a very good positive thought that we can have first thing in the morning that would encourage us to step into our own greatness? – 17:19
In your case, what was your biggest or highest value back then? – 18:14
Why do you think people out there who have heard and been told that ‘they are more than what they are a thousand times’, why are these people still playing small? – 18:47
How can one find their life philosophy? – 21:04
Even the bad ‘guests’ (thoughts) have something to teach you. Was there one for you or your client that led to a breakthrough? What did you do with them to change their thoughts and patterns of behaviour? – 28:42
There are three big enemies that cause us to play small and not step into our greatness: self-doubt, comparison, and imposter syndrome. What would you say are ways that we can deal with these bad ‘guests’? – 33:23
A lot of people listening to us right now are entrepreneurs and may be getting a lot of attention so they might be feeling doubtful. How can they start removing that baggage in a tangible way? – 42:58

If you want to keep in touch with Lin, you can reach her on Instagram @lin_t.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with Melvin Lim, the CEO and co-founder of PropertyLimBrothers Team – one of Singapore’s most well-known real estate brands.

He also founded and spearheads the backbone of PLB's in-house Media Team, which is dedicated to crafting unique angles for each client, putting the 'real' in real estate. Melvin was also two-time Millionaire Realtor in PropNex for the year 2019 and 2020.

His property videos have already garnered over 49 million views and his team hit a record high of 379 property sales over two years. So how did PropertyLimBrothers stood out from their competition and stay top of every Singaporean’s mind?

What I enjoyed most about my conversation with Melvin is PLB’s unique customer-centric approach and focus, as opposed to focusing on their competition. This has allowed PLB to achieve the best outcomes for its clients and become top of mind with its customers.

Well, Melvin is in the house so let’s find out!

Hint: Listen in at 20:44 where Melvin shares 2 principles that helped PLB stand out from their intense competition, as well as a mindset hack to outpace your competitors and become top of mind with your dream customers.

Also listen out for Melvin’s answers to the following questions:

Have you always wanted to be a real estate agent? – 00:55
PropertyLimBrothers is a well-known name here in Singapore. If you ask anybody, they will know your company. I’m curious to know what were some of the key inflection points during this last 14 years that have led to the success today? – 03:32
The real estate market is very competitive here in Singapore. There are 30,000 real estate agents and I was told there are approximately 30,000 transactions a year in Singapore. In 2019 and 2020, you and your team achieved 379 transactions. What did you do to stand out from your (intense) competition? - 19:27
What is your creative process when it comes to marketing a property? – 28:35
What are some of the mistakes a realtor should avoid when it comes to marketing a house? - 36:00
Do you think personal branding has a place in the real estate industry? – 42:53
There is so much information out there on how to be a good realtor, how to market a property. I’m curious, why is it that everyone hasn’t caught on yet? - 48:30
If I’m a new agent, how can I find a niche today? - 53:15

If you want to keep in touch with Melvin, you can reach him on Instagram @melvin_propertylimbrothers, or PropertyLimBrothers @propertylimbrothers. PropertyLimBrothers is also on YouTube @princebu.

Free bonus: If you're a realtor and would like to learn how you can leverage on the power of social media to sell properties without running ads, check out my new free training:

https://www.knownlovedrespected.com/freegameplanforrealestate

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with Derek Ong, an entrepreneur who has been making waves in the F&B scene here in Singapore.

During COVID-19 in 2020, many restaurants were struggling, some were even forced to shut down, but Derek was busy setting up new restaurants and his existing five were fully booked every day.

What I enjoyed most about my conversation with Derek is the level of detail he goes into ensuring that every single customer who steps into his restaurants has a “Tipsy” experience that makes them come back again and again. And the key to creating that experience is understanding the subtle difference between service and hospitality.

Hint: Listen in at 10:58 where Derek shares his “secret sauce” that creates the Tipsy experience, and his advice to service professionals on how they can replicate this to turn their customers into raving fans.

Also listen out for Derek’s answers to the following questions:

What got you started in the F&B industry as an entrepreneur Derek? - 0:58
After your initial culinary experiences, what was your first F&B restaurant that you started? – 3:57
What are some of the struggles you face as an F&B entrepreneur – 6:15
In 2020, when people were closing down in covid, you were still fully booked and even set up 2 new restaurants. What’s your secret sauce? - 7:55
Share with us one of your bustling restaurants and let’s analyse the value so that people listening can learn to stack value for themselves? – 10:58
Would you say that customer experience is a big part of your customer differentiation? – 13:25
How can we approach personalisation as a service professional? – 14:43
What do you tell your staff? – 15:43
How did you navigate the COVID period with your restaurants so smoothly? – 16:43
How can we have your kind of intuition and anticipatory leadership skills to pay attention and adapt to changing circumstances? - 18:03
What are some practical tips to make sure that we don’t get blindsided and destroyed from the next pandemic? – 19:57
Why the name Tipsy? – 26:21
How can the rest of us listening to you increase the hospitality as business owners or solo entrepreneurs? – 22:04
How can we balance serving from the heart and not being burdened by the pressure of running the business? – 23:02
How did you come up with this concept of animals for your restaurant names? – 28:06
Do you think mascots are only relevant for restaurants, or do you think they’re relevant for individual personal brands? – 30:50
Why Tipsy Bird? – 31:25
What can we do as a brand, personality, how can we make our customers tipsy as well. How can we be their alcohol? – 32:10
How has social media played a part in your brand success? – 34:38
What is some of the best social media content that you’ve created under Tipsy Collective? – 36:45
How can you still create the tipsy experience in spite of the current limitations? – 37:49
To summarise, what will contribute to your Tipsy experience overall so we can emulate and model? – 39:40
In 2021, what’s coming up for you and Tipsy Collective. What are we to expect from you? – 42:05

If you want to keep in touch with Derek, you can reach him on Instagram @dereeeeeeeek, or Tipsy Collective (and their various brands) @tipsycollectivesg.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

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In this episode of #HighlySoughtAfter, I had a chat with the co-founder and CEO of the Asian Hustle Network, Bryan Pham.

What started as a Facebook group to provide networking and collaboration to the Asian community in the United States, is now the largest worldwide Asian entrepreneurship community with over 100,000 members. Their mission is to create a positive and uplifting environment to support Asian entrepreneurs globally.

What I enjoyed most about my conversation with Bryan is his drive and vision that has gone into building Asian Hustle Network into the powerhouse community that it is today. There is very little out there right now on community building so pay special attention to what Bryan shared if you’re looking to build an active, inspired & empowered community of your own!

Hint: Don’t miss the three secret ingredients Bryan revealed that were pivotal to Asian Hustle Network’s success at 14:10.

Also listen out for Bryan’s answers to the following questions:

What is it like being an Asian in the US? How’s it like growing up there? – 01:25
I understand that you’re an introvert and that you have a very strong aversion to public speaking. So how do you deal with all this attention of running a high-profile network? – 3:15
What motivated you to start Asian Hustle Network? – 4:55
Starting on Facebook, what were some of the activities you created to bring people together? – 06:40
People see the glam and the ‘fast’ success of Asian Hustle Network, but in one of your TikTok videos you said that starting AHN was one of the hardest things to do. Why is that so? 11:03
What were some of the things that you think you and Maggie did right that led to the fast growth of Asian Hustle Network? – 14:10
What else do you think worked for you and (co-founder) Maggie? 15:42
When you started Asian Hustle Network, was it so clear about the value proposition you wanted to bring? How did you slowly evolve your value proposition? 18:43
How do you encourage grass root initiatives, people to step up, volunteer, and support you in your active and moderating? – 25:15
What do you think are some of the characteristics and traits I should pay attention to when picking leaders in my community? 28:10
Do you have a process that you use to select your core leaders? – 29:00
How do you build an innovation culture within your network – 31:45
For communities at the early stage where they don’t really have a team yet, should I treat my most active community members like my team? - 34:05
How do we keep a community and its members engaged? 36:14
If entrepreneurs want to setup a community and have the intent to monetise it, is that wrong? 38:40
What can one do to resurrect a community that’s become inactive? – 40:30
What are your future plans for Asian Hustle Network? 43:40

If you want to keep in touch with Bryan, you can reach him on Instagram @bryanvuongpham, or the Asian Hustle Network @asianhustlenetwork.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with a superstar in the insurance business, Nick Chan. Nick’s journey to become a financial advisor unexpectedly arose out of obligation and family responsibility, from previously pursing his dream career of sports reporting.

Nevertheless, Nick quickly climbed the ladder as a financial advisor, becoming the top agent in Hong Kong and being nominated for awards that others take years to achieve. This included Nick achieving seven-and-a-half MDRT’s in his first year! Because of his achievements, he was awarded the Distinguished Young Agent by Life Underwriter Association (LUA).

(To give content, an average agent takes around 1-3 years to achieve an MDRT).

But what I enjoyed most about my conversation with Nick is hearing how he transformed his mindset as an agent as he found his why, purpose, and dedication to service his clients and differentiate himself from other agents. This podcast shares that rollercoaster journey and also the key insights he has gained that helped him to succeed.

So, if you’re in the business of selling, you have to listen to this episode. This year will be your best year ever because of the strategies and the mindset that he’s going to share with you in this episode.

Also listen out for Nick’s answers to the following questions:

What were you doing before becoming a financial advisor? – 2:09
After facing setbacks and resistance from your first 20 prospects, how did you feel when you closed your first client? – 10:42
What advice do you have for those agents who are hustling right now who are being rejected? – 11:48
How do you build the relationship with your prospective clients in the first meeting and show that you care about them? – 13:14
You shared the power of sharing your why with your customers. For the financial agents who are listening, if their why is to make a lot of money, do you think this is something they can share? If so, how should they go about it? – 14:25
Would you say you were lucky in your first year? And did you achieve success from one customer, or did you play the numbers game by reaching out to lots of people? – 17:57
Why do you think you felt lost as you entered your second year? Was it a lack of reference points after doing well in first year? 23:21
How did you feel when you found out you achieved the TOT? - 30:50
How did your mum feel about your progress and your success? Did she speak to you about it? - 33:15
You started your insurance career out of family responsibility. Today you’re doing it out of a personal mission. Could you share with us how you started finding joy in this business? – 35:15
What advice would you give to new agents so they can see what you see, that they’re not just an agent but that it’s a lot more purposeful. How do they achieve that state? – 37:28
How was 2020 for you with the pandemic? Did you do well? – 42:25
In the world of insurance, you’re at the ceiling. But in my world, you’re just starting. What’s coming up for you in 2021? – 48:43

If you want to keep in touch with Nick, you can reach him on Instagram @justnickit_

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with an arising Malaysian artiste, Daniel Fong. He’s not only a multi-talented singer, but also a dancer, model & certified CrossFit trainer. He’s appeared on many local dramas, like ntv7’s Wishlist Raya, as well as participating in variety shows like Astro’s Call Me Handsome.

But what I enjoyed most about my conversation with Daniel is his hustle, passion & determination to never take no for an answer. From humble beginnings as an insurance agent, this mindset led him to paving his own path in his acting career, which he soon pivoted into other sectors and paid big dividends in other areas of his life.

Pay special attention to 17:15 when Daniel revealed how we can cultivate & calibrate the spirit of never taking no for an answer, and how this can allow us to create our own luck and pave our own unique career path. He specifically highlighted an example of how he paved his own path for success in China so look out for that!

Also listen out for Daniel’s answers to the following questions:

Tell us a bit about your backstory? - 0:15
How did you make a detour into entertainment from insurance sales? - 1:17
What were some of the key milestones of your career and some of the lessons you learned from it? - 4:06
Was saying yes one of the best decisions you made? - 8:34
How can the rest of us listening have the spirit of never taking no for an answer? - 17:15
How did you feel at that moment when somebody said that you were last place in the competition? And how did this contrast to when you and the group reached the top? - 21:14
Aren’t you afraid that you’ll be fireworks and that someone else will come along. How do you stay relevant in a world that is so up and down? - 25:10
Was it difficult to pivot from the Chinese market to the Malaysian market? - 26:56
How has social media been a big part of your career branding? - 30:39
In the training & sales world, when you’re in demand you become more in demand. Is that the same in the entertainment world? - 31:57
What were some of the lessons you learned while building your brand on social media & do you have the same issues of comparison that others face too? - 33:57
What are some words of encouragement for insurance agents and service professionals who are building their brand and looking for customers? - 36:18

If you want to keep in touch with Daniel, you can reach him on Instagram @danielfongwc.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with a highly celebrated aesthetic doctor based in Singapore. Even though he doesn’t have a very big following on social media, but he’s constantly booked full and his business is entirely referral based.

During my conversation with him, I realised that Zen Buddhism has a big influence on how he uses social media for his business. My biggest takeaway is learning how to hustle on social media without losing my peace.

Pay special attention to 12:38 when Doctor Winston revealed how we can build a 100% referrals-based business even with a small following. He specifically highlighted the example of financial advisors and insurance agents so look out for that!

Also listen out for Doctor Winston’s answers to the following questions:

What led you to the medical profession in the first place & then evolve into aesthetics? – 0:12
What was your biggest struggle as an aesthetic doctor and how do you deal with it? – 2:11
Would you say one of the challenges is acquiring customers, and is it a big problem for most doctors? – 3:05
What do you think are a few things you’ve doing right in building a personal brand? – 7:33
How did you transition your practice to being predominantly referral based? Is there a formula to it? - 12:38
What advice do you have for financial advisors & service professionals. What advise do you have for them to sell their services? What kind of people can they start knowing offline so that they can build their brand? – 19:20
I have a sense that Zen Buddhism has a very big part in the way you grew your personal brand. Would you say so? – 20:42
How do you balance hustle and harmony? – 24:06
How do we nurture positive energy within us? – 25:00
How can we slowly start to accept our inadequacies and our lacks? – 26:43
What are some ways we can practice self-love? – 28:55
Any advice for those who are in the process of building their personal brand? – 37:41

If you want to keep in touch with Doctor Winston, you can reach him on Instagram @drwinstonlee.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with influencer-turned-actor Benjamin Tan. In 2018, one of his super fans went to extreme length to support his acting dream. This led to this first big break on Toggle TV as Ron in Emerald Hill High.

Since then, Ben is a familiar face on our national TV. He has also built up a large following on Instagram with over 70K followers who adore him and support him in his acting career.

Pay special attention to 26:56 when Ben revealed the #1 secret to building a tribe of super fans and a loyal following. Failure to do so will result in shallow & superficial relationships with your followers. Do this and your followers will fall madly in love with you and even go to great lengths to help you succeed!

Also listen out for Ben’s answers to the following questions.

· How did you get started as an influencer on social media? – 1:29
· Did you do anything different from when you had 1K followers and 10K followers? What led to your rapid growth? – 6:53
· What’s the one thing that’s essential to doing well on Instagram? – 9:54
· What are some of the sweet things your followers have done for you? – 26:03
· What is the ‘Ben’s Magic’? Why are you followers so nice to you? – 26:56
· How have you stayed authentic, and how will you continue to remain authentic as an actor and influencer with such a big following? – 29:45
· What advice do you have for those who are building their personal brand and loyal following? – 30:40

If you want to keep in touch with Ben, you can reach him on Instagram @bentanzx.

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with fitness transformation coach Preston Sin who also won the Social Media Personality Award by Fitness Superstar in 2018.

With 92K followers on TikTok, his private clients are all over the world and they are movers and shakers in their own industries. So how did Preston stood out from the crowded fitness industry and became his clients’ preferred choice?

Short answer: his backstory which helped his clients relate well to him.

Pay special attention to 21:52 when Preston revealed the secret to getting strangers to fall in love with you on social media. Fail to do so and you will be doomed to a life of invisibility. Do it well, you will have a lifetime of raving fans who only want to do business with you, and you only.

Also listen out for Preston’s answers to the following questions.

What is your story and did you already know you’d be a fitness coach? - 0:49
With 34K Instagram followers and influence on social media & how do you stay grounded? - 16:17
Now that you’re highly sought after, what is some of the craziest things that your followers have done for you? - 19:27
What would you advise those who are in the process of building their personal brand online? - 21:52
How can we get more recommendations from existing customers & get them to proactively recommend them us others? - 33:43
What’s your words of advice to inspire us for the coming year? - 35:12

If you want to keep in touch with Preston, you can reach him on Instagram @pressonpreston or email him at preston@pressonpreston.com

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I had a chat with a Singaporean multi-hyphenate Nat Ho. Singer. Actor. Producer. Entrepreneur. Having been in the limelight since 2004, Nat will share with you the good, the bad and the ugly of being a public figure.

Pay special attention to 51:00 when Nat revealed the most important factor that powers an authentic personal brand on social media. Do this well and you will never be at the mercy of self-doubt and criticism.

Also listen out for Nat’s answers to the following questions.

When you were voted out of Singapore Idol, you cried on national TV. How did you pick yourself up? 6:18
You have been in the limelight since young. Has it changed you? How did you deal with fame and public scrutiny? 17:08
What was the biggest mistake you made while growing your influence? 22:41
We care a lot about what people think about us. How do we get shield ourselves from people’s opinions of us, especially the negative ones? 26:10
You mentioned many times in the media about how you were afflicted with self-doubt. How did you overcome it? 37:00
Have your looks ever prevented people from taking your talents and creations seriously? 42:32
For people listening, how can they live the best life ever? 1:01:50

If you want to keep in touch with Nat, you can reach him on Instagram @iamnatho

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this episode of #HighlySoughtAfter, I sat down with multi-talented actor and comedian Jasper Lai to chat about his roller-coaster journey to fame. With 114K followers on Instagram, Jasper first ever movie script “Number One” was also recently nominated for the Golden Horse award, widely deemed as the Oscars of the Chinese language film industry.

Pay special attention to (time stamp) when Jasper shared his backstory and how an apparent failure in school set him up for success in the entertainment scene.

Also listen out for his answers to the following questions.

How has an apparent failure set you up for your success later? 1:58
What were the key turning points in your life that led you to do what you do now (acting, hosting and script writing)? 10:00
Where did you pick up hosting and quick-thinking skills? 20:59
Recently, you were also with the big guns like Jack Neo and Mark Lee – how did that happen? 21:17
How do you deal with critics and people who make you the butt of their jokes? 24:34
Is it true you must be good looking or have a hot body to have a big following? 25:12
Has cross-dressing and comedy made people take you less seriously? 29:34
What is your advice to individuals who are growing their following and building their personal brand online? 33:48
Who is the most popular among the Ah Boys to Men cast? Do you feel inadequate around them? And how did you find your own world? 37:03
When did you officially know you were “famous”? 47:30

If you want to keep in touch with Jasper, you can reach him on Instagram @jaspersjaspers

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

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In this inaugural episode of #HighlySoughtAfter, I sat down with OG influencer Xiaxue to chat about her journey to social media fame. She has 594K followers on Instagram and 238K subscribers on YouTube. Love her or hate her, when she speaks, people sit up and listen.

Pay special attention to 51:43 when Xiaxue shared her unique way of dealing with haters on social media. Her answer was EPIC!

Also listen out for her answers to the following questions.

Has fame changed you for worse or for good? 7:50
How do you stay so prolific (when many others during your time are now “have beens”? 30:40
How did you find your own unique voice as an influencer? 33:19
You have a knack in picking up a good story, how do you spot a good story/post? Do you have a creative process? 36:48
What were some of your most memorable content (across your blog, Instagram & YouTube)? 38:17
You have very hard-core fans. Why do you think they like you so much? 40:22
What are your tips when it comes to Instagram? 44:56
What are your tips when it comes to YouTube? 46:53
Were you happier with 1000 followers or 100,000 followers? 48:06
You have a lot of haters too, but they never seem to intimidate you. How do you do that? 51:43
What would you advise entrepreneurs who are trying to put themselves out there on social media? 56:34
How do we decide which social media platform to be on? 58:46

If you want to keep in touch with Xiaxue, you can reach her on Instagram @xiaxue

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this inaugural episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

View Details

In this episode of #HighlySoughtAfter, I sat down with Dawn Cher (fondly know as SG Budget Babe), one of Singapore’s most popular financial bloggers. Her blog boasts of 12 million views and she gets over 60K unique views per post!

Pay special attention to 28:06 when Dawn revealed her content writing secret that make even the most boring content interesting and credible.

Also listen out for her answers to the following questions.

What led you to start your blog SG Budget Babe? 1:37
What were your initial struggles? (And how did you overcome them?) 3:35
What was your epiphany (aha moment) that led you to have the kind of influence that you have today? (over 60K unique views per post!) 10:20
What was your favourite post and why? 11:43
What would you advise entrepreneurs who are trying to find their unique voice? 23:53
How do you prevent yourself from getting into legal trouble? 25:39
What are some of your content writing secrets? 28:06
How do you find trending topics? 30:39
How did you leverage on social media to help your blog gain more awareness? 34:15
What is your creative process? 38:35
What are your thoughts on other agents’ attempts to blog? 39:12
What if your passion isn’t in the area of your profession? What should they write about? 41:43

If you want to keep in touch with Dawn, you can reach her on Instagram @sgbudgetbabe

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

Thank you for listening to this episode of #HighlySoughtAfter!

If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!

The #HighlySoughtAfter Talk Show: Recent Episodes

Eric Feng