making conversation: Recent Episodes
Ian Tomlin
Podcast feeds on the subject of business conversational marketing methods, ideas, tools, hints and tips and case stories
This is the final episode of a three-part interview with Tonis Haamer, CEO of Overall Eesti, where Tonis describes the CLIO enterprise decision-making platform that Overall has invested in, and how it brings value to his business (and potentially other Office Equipment companies).
In this second episode of a three-part interview with Tonis Haamer, CEO of Overall Eesti, Tonis explains why Overall decided to progress an internal project to construct a decision engine in support of its drive to create a data culture and become a digital leader in its market.
This is the first episode of a three-part interview with Tonis Haamer, CEO of Overall Eesti, a leading Estonian office technology business, on the subject of creating a data driven business. Overall has implemented a 'people, process and technology' change to their business to become data driven and a market leader in Estonia for office equipment. It's a remarkable case story and business success. Find out the challenges that led to the decision to become a data-driven enterprise and invest in an enterprise decision-making platform.