The Workshop Podcast: Recent Episodes
Jacqueline De'Ath
Welcome to my podcast to listen to creative business owners share topics that will help you grow your creative business online and in DIY workshops. We discuss design, marketing and business strategies to offer DIY workshops to monetize your income. A place for DIY Entrepreneurs getting started and looking to scale their business.
Elaine Tan Comeau knows the ups and downs of being a mom entrepreneur. She launched her product line and company from off her kitchen table two days after her third baby was born. She went from being a school teacher to accidentally inventing a children’s product, to CEO and Founder of one of Dragons’ Den favorite pitches, Easy Daysies, which incited a bidding war among all five Dragons. Also winner of Kevin Harrington's Pitch Tank. She has been featured in Forbes, Macleans, CBC, FOX, CTV, Canadian Business Magazine, and the Financial Post, to name a few. Elaine was awarded the 2014 Canadian Mompreneur of the Year, Four time nominee for the RBC Women of Influence Award, Chamber of Commerce Award for Excellence in Business, and just published her third article in a University Textbook, "Educational Psychology". Her company Easy Daysies has won 13 awards and was announced as one of the 2018 Top Ten Most Innovative Companies by Small Business BC.
Elaine loves supporting women in business through speaking on stages, through her podcast “Elaine’s Kitchen Table… the Business of Real Life”, as the Lead Ambassador of the Western Canada Chapter of Mompreneurs Canada, and through her Best Seller book, “Sell Your Passion”! Elaine is honoured to have opportunities to give back and is a member of the Marketing Advisory Council for Douglas College, and a Patron for the ANCA Naturally Autistic World Festival.
Please do follow her on social media @easydaysies and @elainetancomeau.
Elaine shares her impact of Covid-19 and what has helped her get through her days at home.
She follows this acrynym - CALM
Create – create a workspace at home for yourself and your kids. Create a schedule to decrease anxiety and more productivity. Create office hours.
Amplify – amplify your expertise and offer help.
Lighten – lighten your expectations, but don’t lower them. Lighten others load and be kind.
Make – Make connections with your customers, kids, community.
Technology entering more home’s and recommended by Elaine
- Zoom, House Party, Messenger for kids
- Scribd – audio books, magazines, sheet music
- Calendly – online booking system (with Zoom Integration)
- Upworks – for hiring online Virtual Assistance.
Advise from Elaine:
- Don’t ignore symptoms of your health!!! Take time aside for you and your business.
- Set Targets to achieve your goals.
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How Basketball is similar to Sales. – if you are in a triple threat position –
-
Pause
- Make a choice
- Drive it forward
Leave your honest review of this episode on itunes.
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Top 5 questions I get asked about Social Media Marketing
1. Why is Video Marketing important?
2. Advice on Facebook Ads.
3. What is the most important thing that we can do to boost our sales through social media marketing?
4. What is a successful strategy you have to grow my social media following?
5. My number one marketing mistake I made that you can avoid.
Leave your honest review of this episode on itunes.
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Join our Community
Visit our website!
How you can learn with me.
Welcome Lisa Van Reeuwyk, owner of Bloom Business Consulting. She loves working with solo entrepreneurs focusing on clarity, consistency and killer cash flow.
Lisa chats with us about productivity, shares 3 common mistakes that you see with small business owners, 4 tips to using your iPhone to save you time and listen to the very end to hear about the DONE acronym.
LINKS AND RESOURCES
BLOOMLISA.com
Follow Bloom Lisa on IG
Follow me on Facebook and IG
Join our Community
Visit our website!
How you can learn with me.
It's 2020 and we are entering a new year with new adventures in the world of DIY. Moving forward means evaluating what your accomplishments, what went well, and what didn't. What lessons did you learn?
This episode will break down a bit of my review of the last quarter as I share examples in my workshop business.
EPISODE NOTES
It's 2020 and we are entering a new year with new adventures in the world of DIY. Moving forward means evaluating what your accomplishments, what went well, and what didn't. What lessons did you learn?
This episode will break down a bit of my review of the last quarter as I share examples in my workshop business.
P.S. My Event is coming up January 26th and 27th to help you be strategic with DIY Workshops, be profitable and achieve your goals. This is a live event in Langley, BC to help you set up your best year yet. Join me at DIY TRIBE LIVE now. Become a DIY Tribe Member to learn even more about Workshops.
In this Episode you will learn:
How to look at 2019 and questions you can ask yourself.
1. Celebrate
List all the things you should celebrate as accomplishments.
List all the things you loved about your biz.
Your most profitable services/products.
-
Evaluate
Cash Flow, Marketing Plan, Collaborations, Staff roles
Define where you can improve -
Set Yearly Goals (no more than 6)
Set Quarterly Goals to help you achieve your yearly goals.
Links and Resources
Episode 20 with Alon David - Achieving your Goals
Follow me on Facebook and IG
Join our Community
Visit our website!
How you can learn with me.
Meet Angela Crocker , a thought leader on online communities, digital decluttering, education technology, digital parenting, and content planning, Angela works as an author, speaker and instructor to help individuals and businesses navigate the issues, challenges and joys of living a digital life.
We chat about why content planning is important, the 9 step cycle and how to get started.
You can learn more about Angela at:
https://angelacrocker.com/
https://angelacrocker.com/contentplanner/
Follow her on IG and Facebook.
Define Play, types of Play and and how our past experiences of play can impact how we play as adults. How does this affect your DIY business? Listen to this episode.
Join the 4 day Challenge to learn 5 Must Have's to fill your workshops.
Starts Sept 23rd.
Join our fun DIY Challenge by registering in this link: https://www.jacquelinediy.com/creativeworkshops
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Strategizing your creative ideas into a plan will keep you focused on your vision, increase your productivity and help you take action!
Alon David is the founder and CEO of, 90x Goal Planner
He shares the 4 pillars of achieving your goals:
- Be clear on your vision
- Set your goals
- Know you why
- Take action
Two stumbling blocks:
- procrastination
- fear of failure
"Failure of not taking action is worse than taking action and failing" - Alon David
Advise:
- Hire a coach
- Realize what is it really going to cost you
Hear Alon's story of how he lost $1 Million Dollars in his business.
BONUS
Coupon code: theworkshop25 to save 25% off your 90x Goal Planner
SHOP 90xgoalplanner.com
FOLLOW Alon Davis on Instagram
In the workshop, 10 years ago, Duane started his own company called Out of Line Designs. He made small furniture pieces, and made the switch to Residential Cabinetry and Interior Design. Listen to his grass roots story how he took his business from an idea to a thriving business.
Duane chats about tools of the trade and hiring his first staff,
how he views competition in the marketplace and his value of home!
I love how he knows his vision for his business which guides his decision making!
Duane share his business tips for entrepreneurs in the creative industry.
Learn more about Out of Line Designs
Follow Duane on Instagram
DOWNLOAD THE FREE DIY Calculator and start being aware of the numbers. You are worth it!
Post your comments below. I can't wait to hear your feedback.
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Jennylyn took time out from her merchant training in Atlanta a few weeks ago, to chat with me about Fusion Mineral Paint and how it all started. She shares how workshops can benefit your DIY business, tips to leading workshops, and more about offering Free demo's. She talks about the importance of stepping away from your business to work on your business, her thoughts on work/life balance and hear what she has to say to you, as a DIY Entrepreneur.
Learn more about Jennylyn on IG
Find Fusion Mineral Paint on IG and Facebook
To become a retailer visit the website at Fusion Mineral Paint
DIY TRIBE EVENT
January 26th and 27th
DOWNLOAD THE FREE DIY Calculator and start being aware of the numbers. You are worth it!
Post your comments below. I can't wait to hear your feedback.
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Part 2 Interview with Rosemary March talking about branding and the influence it has on your business. She shares some tips, what you can find in a branding guide, the impact that consistent photography can have on your brand.
RESOURCES:
Adobe Lightroom presets
A Colour Story
Snap Seed
Adobe Colour
Episode 16 - Graphic Design (part 1) with Rosemary March
Listen on itunes
Follow Rosemary March on IG @rosemarymarch
Email her your questions at hello@rosemarymarch.com
DIY TRIBE EVENT
January 26th and 27th
DOWNLOAD THE FREE DIY Calculator and start being aware of the numbers. You are worth it!
Post your comments below. I can't wait to hear your feedback.
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Meet Rosemary March, a graphic designer that I've been working with for coming up 3 years now. We chat about reasons to hire a graphic designer, tips to hiring a graphic designer,
Resources for creating graphic files:
Canva vs. Adobe Illustrator [affiliate link]
Resources for Fonts:
Google fonts
Font Squirrel
Creative Market [affiliate link]
Questions to ask a potential graphic designer:
1. References
2. Work Style
3. Start with a test project
4. Ask who they enjoy working with
5. Payment Terms (project to project vs. monthly payments)
Follow Rosemary March on IG @rosemarymarch
Email her your questions at hello@rosemarymarch.com
It's summer and the kids are out of school. I'm focusing on the big picture, staying organized and on track for opening this August 2019.
4 Big Picture things I'm focusing on:
1. Lease Agreement - the importance of hiring a lawyer
2. Business Insurance - knowing that you are covered for, adding Cyber Insurance
3. Hiring the right staff - job descriptions are done
4. Growing a following on Facebook - starting Facebook Ads to gain traction in my community, goal is to get bookings before the doors open.
5. Asking for help!!!
Post your REVIEW on Itunes. I can't wait to hear your feedback.
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Visit https://www.jacquelinediy.com/ to learn with me.
Define your Value and your Free Time. This is set you apart and differentiate your business from your past time. Listen to the key indicators to a VALUE in your business and how you can monetize your value to earn what you deserve to make an impact in your community!
DOWNLOAD THE FREE DIY Calculator and start being aware of the numbers. You are worth it!
Post your comments below. I can't wait to hear your feedback.
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Meet Michelle Hickey, from Michelle Hickey Design. We chat about Michelle's path from graphic designer to entrepreneurship in the creative industry, how being shy was holding her back and her breakthrough came from learning what being an introvert was.
I love Michelle's perspective on doing the inside work to create the business you love by proving it to yourself that you can!
Listen to Michelle's tips on listening to your inner voice, building your business, and how to overcome your blocks asking for the sale.
Free Video Guide: An Introvert’s Guide to Thriving in Business and Life: https://www.michellehickey.design/introverts-guide
More Information about Michelle Hickey: michellehickeydesign.com
A Podcast for Creatives: http://bit.ly/podforcreatives
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Meet DIY Tribe member, Michelle Bradley, store owner of Decor on a Dime in Hamilton, Ontario. You get to hear her story on how her business is thriving with DIY Workshops and how taking DIY Workshops that Sell Course and being a member of DIY Tribe has helped her get systems in place and to fill seats with her DIY Business. She's being featured on local news and getting the helps she needs to keep the momentum going.
If you are looking to grow your DIY Workshop business, you need to put systems in place and have the marketing strategies behind you so you don't burn out. I've opened up registration for DIY Workshops that Sell course, and if you register before June 1st, you also get 2 months free of DIY Tribe (valued at $49), but getting DIY Tribe for 2 months requires taking action right now.
Learn more about DIY Workshops that Sell Course and the BONUS of DIY Tribe. Click on the link: https://www.homeworksetcdesigns.com/diy-course
LINKS:
Decor on Dime on Facebook and Instagram
Episode 11 - Taking Action to Fill Seats in your DIY Workshops
Register for DIY Workshops That Sell Course
Connect with me on Facebook & Instagram
Are you looking to grow your DIY Workshop Business? Take this One Action today to grow your DIY Business.
Doors Are Open to DIY WORKSHOPS THAT SELL course until June 1, 2019
Secure your Spot and register today: https://www.homeworksetcdesigns.com/diy-course
Learn more about this 8 module Course:
MODULE 1 - CALENDAR PLANNING
TIMELINES, OBJECTIVES, SOURCING, SUPPLIERS
MODULE 2 - WORKSHOP PLANNING
GENERATING WORKSHOP IDEAS THAT ARE PROFITABLE
MODULE 3 - CONTENT WRITING
CONNECTING WITH YOUR AUDIENCE ONLINE
MODULE 4 - SYSTEMS
TAKE YOU FROM REGISTRATION TO FOLLOW UP
MODULE 5 - MARKETING
BEST STRATEGIES AND TEMPLATES FOR YOU TO EXECUTE YOUR PLAN
MODULE 6 - WORKSHOP LEADERSHIP SKILLS
NOT JUST DIY’ING, BUT SKILLS TO LEAD EFFECTIVELY
MODULE 7 - WEBSITES
LAUNCHING A WEBSITE THAT CONVERTS AND SAVES YOU TIME
MODULE 8 - CUSTOMER EXPERIENCE
HOW TO KEEP THEM COMING BACK
Register for Bonus 2 months of
DIY TRIBE MEMBERSHIP
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Follow me on Facebook at https://www.facebook.com/DIYtribe/
Meet Sarah Pelley, retail owner of Home Revival in the UK. We are discussing why it's important to build a facebook community and surround yourself with other creatives in the same industry. Sarah shares her story on why she started Paint Talk with the Pro's, where she is interviewing influencer's in the paint industry such as Quitta Allen of All Shabbed Out, Dionne Woods of Turquoise Iris and Jennylyn and Loree Pringle of Fusion Mineral Paint. Often people are afraid to ask for advise - be inspired by Sarah as she shares Facebook know how and that honest connections can happen online to grow your business by stepping out of your comfort zone.
"Community is everything", Sarah Pelley.
Follow her on Facebook at Home Revival
Join her waitlist for her Social Community coaching group launching soon.
DIY Tribe Community
Are you looking for structure in your DIY business to grow your workshops? Get on the wait list for DIY Workshops that Sell online course.
Sign up for my newsletter at https://www.homeworksetcdesigns.com
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY TRIBE on Facebook
Make sure you subscribe to the podcast on iTunes to stay up to date on the latest topic about DIY Workshops and the business of DIY.
I'm putting my system to the test and starting from zero . Today's an exciting day that I signed the lease to my second Homeworks Etc location. I'm sharing with you why I love DIY Workshops and my passion to grow my business.
Are you looking for structure in your DIY business to grow your workshops? Get on the wait list for DIY Workshops that Sell online course.
For all episodes sign up for my newsletter at https://www.homeworksetcdesigns.com
To dive deep into each episode with myself and other podcast listeners and receive extra exclusive bonuses relating to the show join DIY Paint Workshops that Sell Facebook Group
Make sure you subscribe to the podcast to stay up to date on the latest topic about DIY Workshops and the business of DIY.
Meet Patricia Gallager, owner of Strong and Free Canada. Today we are chatting about networking. I hope this episode changes your mind about the perception of Networking and what networking should be all about. We are discussing the importance of networking, how to prepare to get the most out of networking, and how Mompreneur facilitated our connection. Mompreneurs is connecting women and businesses across Canada locally and nationally.
In this episode you will learn so many tidbits about entrepreneurship and how networking can help you grow your business.
Strong and Free & Homeworks Etc Designs has collaborated to offer you a DIY Design bundle for you to download to DIY your Canada Day Decor for personal use or the business of DIY. Check it out on Etsy and know that your purchase is supporting Veterans Canada.
Purchase your DIY Design bundle for Canada Day on ETSY
Learn more about Strong and Free Emblem
Follow Strong and Free on Instagram
Learn more about Mompreneur network to connect with other women in business.
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Episode 7 with Kathryn Thompson, owner of a wine bottling retail location, in Saskatoon, Sask. and the founder of Creatively Owned, helping other creative small businesses with marketing strategies to start and grow their business. We are chatting about her transition from corporate marketing to entrepreneurship and how her marketing background has impacted the growth of her retail location. We will be discussing
1. How to differentiate yourself in the marketplace, and
2. How customer experience can impact your business growth.
Kathryn shares FOUR most important parts to create a good experience. Listen to this podcast to learn more about how customers can go through a journey with the products and services you offer in your creative business.
Find Kathryn at Creatively Owned
Follow her on IG at Creatively Owned.
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Episode 6 of The Workshop Podcast with Rachel Freemon Sowers - psychotherapist turned business strategist. Rachel works closely with women and has identified common threads that hold you back from experiencing unmistakable success. She has created a set of core tools to help women carve their own unique path to success with ease, laser clarity and fierce confidence.
In this podcast we chat about how to move forward with your creative passion and honour your value that you bring to the world, how you are showing up for you first, being intentional with how you want to feel, and the action required to live the life you want to live.
The best conversation happens after the interview is over. I recorded the post interview conversation and she has huge insight into how we can be in alignment with our purpose, how to stay focused, and her influence by Danielle Laporte. So listen to the end.
Learn more at www.rachelfreemonsowers.com
IG @rachelfreemonsowers
Facebook Group This Authentic Fempreneur Life
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Episode 5 with Meagan Williamson, Pinterest Expert and founder of Pin Potential. We are chatting about Pinterest and learning about why we should be on this platform with our creative businesses. She shares tips to get us started for local retail businesses offering DIY Workshops.
Meagan shares the purpose of Pinterest for your business, how you can strategically use Pinterest to curate your content in your business, and the importance of sharing and Pinning as a strategy to be found by your local customers online.
Learn from Meagan, how you can transform your creative DIY workshop business with Pinterest.
Find Meagan Williamson at www.meaganwilliamson.com
Follow her on Pinterest at www.pinterest.ca/rowhousenest
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Meet Cathi Hobbins, Interior Designer and retail store owner of Chiks Design in Grand Prairie, Alberta. Hear her tips about working with design customers vs. DIY customers, how she promotes her DIY Workshops and the idea of bundling workshop projects to fill seats.
Find Cathi on Facebook at Chicks Design Group
Leave your honest review about this episode on iTunes.
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Today on the show we will be hearing from DIY Tribe Member Lasma owner of Rustic chalk Decor to learn How she is experiencing more freedom with her business and how she is structuring her workshops in her Kelowna, BC location. It’s amazing to see how she is changing her perspective on DIY Workshops and how she is running her business. Hear her story about how she is now experiencing more freedom than in the past 6 years when she first started.
She has great tips to share with running her business, promoting events and hiring staff.
Follow Lasma on Facebook at https://www.facebook.com/RUSTICCHALKDECOR/
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
Sue Warden turned her love for crafting into a 16 year television career. Her passion for creating, love of crafts and DIY turned into a long running crafting career. She is sharing her views about creative businesses, effective workshop leadership skills and her view of how creativity can impact how you feel.
If you enjoyed this episode and it inspired you in some way, I'd love to hear about it and know your biggest takeaway.
Follow Sue on Facebook at Sue Warden Design
Learn more about the business of DIY Workshops at https://www.jacquelinediy.com
Follow us on YouTube at Homeworks Etc Designs
Follow Us on Facebook at Jacqueline DIY
The Workshop Podcast is dedicated to DIY, design and marketing your creative workshop business. Learn about me, Jacqueline De'Ath, and how I got here. You will meet special guests, learn marketing and be inspired to take action to grow your DIY Business. Each episode will help with tips and solid advise to attract more customers.
For more information, visit: https://www.jacquelinediy.com
Follow me on Facebook https://www.facebook.com/diytribe/
Follow me on Youtube https://www.youtube.com/c/Homeworksetcdesigns