The Next CMO: Recent Episodes
Peter Mahoney
The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.
The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.
On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and data analysis. She also dives into the role of branding, emphasizing the importance of aligning mission and vision with design to create a cohesive brand identity. Don’t miss Zosya’s valuable tips on building high-performing marketing teams, the importance of simplicity, authenticity, and human connection in a world saturated with content, and her perspective on AI and the future of marketing.
In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.
In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.
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In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale.
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In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build.
At Taylor Morrison, we work to earn your trust by providing the resources, support and deep industry experience to inspire you, and help you make educated decisions about your most important purchase. It’s this trust that earned Taylor Morrison the recognition of being America’s Most Trusted® Home Builder for eight years in a row.*
We approach each home with a discerning eye, ensuring we select locations and amenities that fit for our homebuyers’ lifestyles. We want your home to be a place where you create a lifetime of lasting memories. With more than 100 years of experience building a lifetime of memories for our homebuyers, you can rest assured we’ll build the right home for you.
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In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day.
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In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.
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In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services.
In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born.
For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions.
Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operations
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In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide.
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In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
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In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life.
Louise walks us through how she took a self-hypnosis brand to the masses.
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In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.
A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.
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In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.
Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the rare ability to blend brand strategy, creative excellence, and analytical rigor to drive business results.
Prior to Tinder, Stephanie served as Head of Marketing for Match Group’s innovation hub +1 Labs, where she launched two top-charting dating apps: Ship, which reached 100K downloads faster than any other dating app, and Stir, the #1 dating app for single parents and one of the top 20 largest dating apps in the U.S.
Passionate about solving consumer and business problems, Stephanie built her marketing acumen at PepsiCo, where she developed award-winning creative for Mtn Dew, including 2018’s most watched Super Bowl ad, and launched multiple products that grossed more than $100MM in retail sales in their first year.
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In this episode of The Next CMO podcast, I speak to TJ Waldorf, the CMO of 1WorldSync, the leader in Product Content Orchestration. 1WorldSync simplifies the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens.
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In this episode of The Next CMO podcast, I speak to Melissa Sargeant, CMO of AlphaSense, a market intelligence platform used by the world’s leading companies and financial institutions.
Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, expert calls, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India.
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In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.
Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/
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In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms.
Ana joined AffiniPay from National Instruments, where she also served as the CMO.
AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.
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In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO.
We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more.
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In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR"
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.
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In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers.
Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.
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In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels.
Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message.
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In this episode of The Next CMO podcast, we speak to Natalie Cunningham, the CMO of Terminus, the leading account centric platform for revenue growth.
Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage.
About Prospect Engine: Today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Launched together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.
TPE page: https://terminus.com/prospect-engine/ (also linked above)
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In this episode of The Next CMO podcast, we speak to Kirsten Markson, the CMO of Keap, and Shannon Hickey, the Vice President of Client Success at Keap about building a strong relationship between marketing and customer success.
Shannon and Kirsten share their perspectives on the line between responsibilities between the functions, how to manage customer communications between the groups, their operating cadence, and the strategic role of customer data across marketing and customer success for a SaaS business.
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In this episode of The Next CMO podcast, we speak to Patrick Reynolds, the CMO of BlueConic, the leading provider of pure play customer data platforms. We talk about all things data with Patrick, including the changing data privacy landscape. How to leverage and actually use the data that you're collecting for your customers in a permission enabled way, the future of data, what kind of resources you need to have in your organization to take advantage of all this data and what to think about in the coming year about the use of data. I hope you enjoy the show.
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In this episode, we speak to Darrell Alfonso, the author of “The Martech Handbook” and deep expert in marketing operations. Darrell is an award-winning Martech marketer who creates content on all things Martech and Marketing Operations. Along with being a successful author and speaker, Darrell has been recognized as the Top Martech Marketer to Follow 2020, the Fearless Marketer of the Year 2018, and a Marketo Champion - twice.
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In this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.
Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks, Informatica, SAP and Business Objects. As part of the executive leadership teams at these global technology companies, he has built deep expertise across the entire Product to GTM value chain to drive growth strategies at all levels of organizational size. Piet holds a B.S. degree in computer science and applied mathematics from the University of Stellenbosch in South Africa.
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In this episode, we speak to Mariana Cogan, the CMO of People.ai about her transition from big company digital executive to CMO.
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In this episode, we speak to Jill Kouri, the CMO of HCLTech, a global technology company, home to 219,000+ people across 54 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. HCLTech works with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending September 2022 totaled $12.1 billion
We speak to Jill about her journey to the CMO role, starting from a career in PR and communications. Jill shares the process and strategy behind the recent rebranding of HCLTech (formerly known as HCL Technologies) and their brand campaign, “supercharging progress.”
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In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.
Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.
Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.
Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan.
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In this episode, we speak to Dan Robbins, VP of Marketing at Roku, the number one TV streaming platform in the U.S., Canada, and Mexico, about all things streaming media and the future of advertising.
Dan Robbins is Vice President, Ad Marketing & Partner Solutions at Roku, where he leads the marketing, measurement/research, design, events, and communications teams for the ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.
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In this episode, we speak to Kaycee Kalpin, the CMO of Premier, a healthcare improvement company uniting an alliance of approximately 4,400 U.S. hospitals and health systems and more than 250,000 other providers and organizations.
Kaycee started with Premier as a marketing manager and in just nine years, worked her way all the way to the CMO role. Kaycee credits Premier CEO, Michael Alkire, for his mentorship and support for her meteoric rise.
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In this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.
Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.
Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim CMO to project-based assignments. Either way, it's all about results - define, plan, deliver, measure & adjust.
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In this episode, we speak to Jonathan Beamer, the CMO of AmeriSave, one of the nation's leading and fastest-growing retail mortgage companies. Jonathan has significant experience in both agency and corporate roles and brings the analytical thinking of an engineer to his marketing roles.
Jonathan talks about his recent experience launching an ambitious brand campaign featuring CeeLo Green, being a digital-first organization, and the business case for a major brand campaign.
Learn more about the new “Lower than Low” campaign from this recent blog post from Jonathan, with the :30 spot video embedded: https://www.amerisave.com/when-they-go-low-we-go-lower/
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In this episode, we speak to Leila Modarres, the CMO of Apexon, a digital-first technology services firm focused on accelerating business transformation and delivering human-centric digital experiences. We talk about how Leila reached the CMO suite, her experience rebranding the company, working with Gen Z, and bringing human into customer experience. For over 18 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation.
At Apexon, Leila pioneered a marketing-as-a-service approach where she harnessed the expertise of her expertly curated team to deliver value to customers and give them another reason to choose to work with Apexon. That has included the creation of the award-winning YouTube channel, DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise.
Leila oversees Apexon’s global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives.
Prior to Apexon, she headed marketing at Cumulus Networks where she helped launch the company and define its position in the emerging software-defined networking market. Before that, Leila was the VP of Marketing at DeviceAnywhere, a pioneer in mobile application development and testing. There, she helped establish DeviceAnywhere’s category leadership and subsequent acquisition by Keynote Systems. Additionally, Leila has held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless).
Leila regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020.
Leila holds a BA in communications from the University of Massachusetts, Amherst.
(updated)
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We speak to Rob Willey, the CMO of Cheribundi about leveraging athletic influencers to grow their brand.
Founded in 2004, Cheribundi produces one of the most powerful tart cherry juices in the United States. Cheribundi tart cherry juices are all natural, not from concentrate, and are crafted through a one-of-a-kind juicing process, developed by scientists at Cornell University that delivers the highest antioxidant strength of any super fruit juice. Known for delivering benefits like boosting immunity, improving sleep, reducing muscle soreness and helping muscles recover faster, Cheribundi tart cherry juices are also one of the best tasting on the market.
Because of its effectiveness, Cheribundi has a unique connection to the athletic world. Nearly 350 collegiate and professional sports teams, plus thousands of elite and everyday athletes, drink Cheribundi as part of their daily training routines.
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In this episode, we speak to Adri Gil Miner, the CMO of Iterable, a growth marketing platform for cross-channel experiences.
Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize, and measure relevant interactions and experiences customers love. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power world-class customer experiences throughout the entire lifecycle.
Adri has 20+ years of experience in high growth marketing executive roles. She was previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express.
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In this episode, we speak to John Sheldon, the CMO of SmileDirectClub, a leading provider of dental alignment solutions. We talk about how John built the marketing team to drive growth and build brand for Smile Direct Club.
SmileDirectClub was founded on one simple belief: everyone deserves a smile they love. We are the industry pioneer and the first direct-to-consumer medtech platform for transforming smiles. Through our cutting-edge teledentistry technology and vertically integrated model, we are revolutionizing the oral care industry. Our clear aligner treatment addresses the large and underserved global orthodontics market. An estimated 85% of people worldwide suffer from malocclusion, yet less than 1% receive treatment annually. Our goal is to improve penetration into this untapped market by democratizing access to a more affordable, convenient, and accessible solution for a straighter smile.
John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights.
John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Nolrtheast's leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem.
John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania.
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In this episode, we speak to Don McGuire, the CMO of Qualcomm, the $40B technology company that is enabling a world where everyone and everything can be intelligently connected. Don shares his view of the business value of brand and how he communicates the brand message for both the corporate brand, Qualcomm, and the consumer-facing brand, Snapdragon, with storytelling.
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In this episode, we speak to Ana Villegas, the CMO of National Instruments. We discuss how Ana uses corporate responsibility to drive brand value and how she streamlined her plans from 40 major campaigns to 7 to drive more coherence and efficiency in her marketing efforts.
Ana grew up in Peru and emigrated to the United States 20 years ago to pursue a career in marketing. After a successful career at leading companies like Dell, she moved to National Instruments in 2019 and was elevated to the CMO role in 2021.
For more than 40 years, NI has developed automated test and automated measurement systems that help engineers solve the world’s toughest challenges. Let’s work together to find creative solutions to help your organization succeed today, tomorrow, and for the next 100 years.
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In this episode, we speak to William Agush, the founder and CEO of Adsonica, a software company that helps marketers add interactivity to standard ads with streaming audio. William is also a deep expert in branding, messaging, and positioning.
I’ve had the pleasure of working with William on several branding and messaging projects throughout the years, from simple campaign-level messaging all the way to renaming a public company (and the related messaging work). We discuss the different types of branding projects, along with some of William’s keys to success.
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In this episode, we speak to Stacy DeWalt, the CMO of Heartland Dental. Stacy is a deeply experienced CMO who has led marketing functions and executed marketing transformations for companies in technology, healthcare, child care, and even in the casino business.
Stacy DeWalt joined Heartland Dental in 2021 with 25 years of experience spanning public and private equity environments in financial services, gaming, education, and technology. She is a strategic leader with a diverse functional and operational background and a passion to make a difference. As Chief Marketing Officer, Stacy is focused on creating impactful growth solutions that ensure short term revenue impact while transforming Heartland Dental’s business models for the long term. She has a passion for change and a commitment to culture and inclusion. Stacy holds a Masters from the University of Hartford.
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In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.
Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisions
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In this episode, we speak to Michael Diamond, the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business. He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing.
Michael Diamond is the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business. He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing. Michael is a Lecturer in Theater Management at the Yale School of Drama, and has served as an adjunct faculty member at Baruch/CUNY, teaching Marketing Management to Executive MBAs.
Prior to his roles in academia, Michael worked with Time Warner Inc. and affiliated companies, for almost twenty years, in the areas of marketing, strategy and operations. Most recently, Michael was the Senior Vice President and acting Chief Marketing Officer for Time Warner Cable. He previously held senior positions covering long-range planning, digital business strategy, and international investments at Time Warner, Inc., after having worked as a management consultant at Booz Allen Hamilton with clients in media, entertainment and technology.
Michael is a Fellow of the Chartered Institute of Marketing, and holds the Practitioner Faculty Accreditation from AACSB, along with Harvard Business school-based training in Case Method teaching. Michael served as a Trustee of the Marketing Science Institute, a board member of the Cable Telecommunications Association for Marketing and on the International Alumni Board of the London Business School.
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PodForte
In this episode, we speak to Denise Broady, the CMO of Appian, the leader in low-code application development about her journey from a refugee to the CMO suite and her #lowcode4all initiative.
Denise came to the United States with her mother as a refugee from Vietnam, and through hard work and the support of her family, she graduated from the University of Virginia and entered the consulting world where she was helping companies automate business processes with COBOL code.
After a successful career in enterprise software, including a 15 year stop at SAP, where she was the COO of the Industries and Business Line Group, Denise returned to her roots of business process improvement as the CMO of Appian. But this time, she was armed with the leading low code platform instead of COBOL.
As part of her marketing strategy, Denise launched the #lowcode4all initiative, a program focused on providing access to low-code education and certification to drive career advancement and opportunity for the next generation of low-code developers.
Appian is the only recognized global leader across multiple enterprise technology markets, including low-code application development, digital process automation (DPA), intelligent business process management systems (iBPMS), and dynamic case management (DCM).
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In this episode, we speak to Lisa Campbell, the CMO of OneTrust, the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. Before joining OneTrust, Lisa spent 18 years at AutoDesk where she ultimately became the CMO. She is also a member of the board of directors at DropBox.
We cover topics including:
- The importance of trust in marketing
- The marketing strategy of OneTrust
- Marketing to multiple audiences, including the board of directors
- The importance of the role of chief trust officer
- How Lisa thinks about strategic planning at OneTrust
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In this episode, we speak to Rachael Donnelly, the CMO of Experian Marketing Services, a provider of data and insights to help brands have more meaningful interactions with people. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.
We cover topics including:
- Rachael’s career path from working in nonprofits, advertising technology companies, a global agency, and ultimately to the CMO role for Experian Marketing Services
- Using data to generate customer insights as well as targeting
- Building data strategies in the changing privacy landscape
- Rachael’s advice to current and aspiring CMOs
Learn more about Rachael Donnelly
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In this episode, we speak to Gaurav Chand, the CMO of Cognizant, a global leader in digital transformation. Cognizant achieved more than $18B in revenue in 2021 and currently has over 330,000 employees. They use expertise that’s been proven and tested around the globe to help you get ahead of challenges, sense opportunities sooner and outpace change by transforming experiences, reimagining processes, and modernizing technology.
We cover topics including:
- How Gaurav reached the CMO office at one of the 200 largest companies in the world.
- How Cognizant achieves their top business goals with aligned marketing efforts.
- The value of a major sponsorship approach that is consistent with their marketing strategy.
- Gaurav’s advice to current and aspiring CMOs
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In this episode, we speak to Margo Kahnrose, the CMO of Skai, the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections.
We cover topics including:
- How Margo went from a creative and brand professional to the CMO job
- The changing world of digital advertising and how marketers should be adjusting to cope
- Moving on from the third party cookie dependence
- How we should use 2022 to run experiments for expected changes in 2023
- The role of the CMO in product experiences
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In this episode of The Next CMO podcast, we speak to Tom O'Regan, the CEO of Madison Logic about the 3 levels of Account Based Marketing, the history of ABM, and much more.
Tom O’Regan is Chief Executive Officer at Madison Logic. In this role, O’Regan leads all company initiatives with an emphasis on positioning Madison Logic as the only truly global account-based marketing solution that empowers B2B marketers to convert their best accounts faster.
Before joining Madison Logic in 2014, O’Regan was CEO and Principal of TOR Media Group, a boutique firm providing investment and programmatic trading solutions to clients in the online ad tech industry. Prior to TOR Media Group, O’Regan served as President and Chief Revenue Officer of Martini Media, the leader in engaging the affluent and influential online. At Martini, O’Regan achieved record growth, increasing revenue 4x, and received numerous awards.
Most recently, O’Regan has grown Madison Logic’s global coverage to include EMEA and APAC, giving B2B marketers around the world unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts.
O’Regan sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. He resides on the Upper East Side of New York City with his wife and their two daughters.
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Produced by PodForte
In this episode of The Next CMO podcast, I speak to Will Devlin, the VP of marketing for MessageGears. MessageGears provides a customer marketing platform that connects directly to your data and helps you reach millions of customers with the right message at the right time and place.
Message Gears powers consumer conversations across email and mobile for leading consumer brands like OpenTable, Home Depot and Chick-Fil-A
Will and I talk about the evolution of messaging, Will’s strategy for marketing to large enterprises, and how Will grew from the first marketer at a high growth company to the leader of a growing global marketing team.
More about Will Devlin
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Check out the MessageGears Podcasts
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Produced by PodForte
Jennifer Davis is the Chief Marketing and Communications Officer (CMO) at LEARFIELD where she applies her decades of strategic marketing and business leadership experience in technology to LEARFIELD’s evolving business.
Before joining LEARFIELD, she served as the Head of Product Marketing for a division of Amazon Web Services. Prior to that, she was the CMO for Honeywell’s smart buildings and homes business, and CMO and Vice President of Marketing and Product Strategy for Leyard International and Planar Systems, leaders in digital signage innovation.
Jennifer dedicates time to mentoring and developing the next generation of female leaders through organizations like PathBuilders and Built by Girls. She is a proud member of Women in SportsTech, Women in Sports and Events (WISE), and Women in Technology International.
Growing up, Jennifer played multiple sports before turning her focus to competitive speech and debate and creative endeavors. She published her first book Well Made Decisions in 2021. A long-time Oregonian, Jennifer currently lives in the Atlanta, Georgia, area with her husband, Tony, and their two teenage children.
More about Jennifer Davis
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Produced by PodForte
Dave Gerhardt is one of the most innovative B2B marketers in the field. Dave wrote his new book, Founder Brand, based on his experiences building incredibly successful companies by promoting the founder story. Dave first used this strategy at Drift, where he leveraged the reputation of their charismatic founder, David Cancel, to build a groundswell of interest in Drift before they even had a product. In a few short years, Drift sold to a private equity firm for over $1B. Dave used the same strategy when he was the CMO of Privy, a leading platform for the Shopify community.
Dave's book provides a simple recipe for creating and promoting the story of your founder to deliver amazing success.
Along with his work at Drift, Privy, and HubSpot, Dave is the founder of DGMG, a community for innovative marketers.
Key links:
Founder Brand
Dave Gerhardt on LinkedIn
Dave Gerhardt on Twitter
DGMG
The Next CMO Podcast
Plannuh
Produced by PodForte
HubSpot is making big investments into building media channels into its marketing strategy. Kieran was foundational to the company's acquiring The Hustle, a leading daily newsletter for tech and business news, andlaunching its own podcast network to expand its content offering with credible daily news sources.
Since HubSpot's founding in 2006, the company invested significantly in inbound marketing–a category it created–to provide educational and entertaining content. Today, HubSpot's podcast network boasts 12 shows, including notable offerings like “Entrepreneurs on Fire” and “My First Million” and its blog sees millions of visitors each month.
About Kieran here
About HubSpot here
About Plannuh here
About The Next CMO podcast here
Produced by PodForte
Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.
By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike.
Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.
To learn more about Tim, text "grow" to 844-311-3200
About Tim here
About Plannuh here
About The Next CMO Podcast here
Produced by PodForte
Julius Solaris is an event industry expert with focus on event technology, hybrid, virtual & onsite events. He is currently VP of Marketing Strategy, Events at Hopin, the fastest growing European company of all times.
Previously he has been the founder and editor in chief of EventMB. Started in 2007, EventMB is the number one online platform for event professionals. EventMB was acquired in 2019 by Skift, the largest and most influential travel media company worldwide.
In 2017, he also sold Showthemes.com, an event technology company.
Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. in 2020, his online events have been attended by over 60,000 event professionals.
More about Julius: https://www.linkedin.com/in/juliussolaris/
More about Hopin: https://hopin.com/
More about The Next CMO podcast: https://www.plannuh.com/the-next-cmo-podcast/
More about Plannuh: https://www.plannuh.com
Produced by Podforte.
In this episode of The Next CMO podcast, Peter speaks to Scott Todaro, the CMO and co-founder of Plannuh. Peter and Scott discuss key external planning considerations for 2022. The discussion was inspired from a blog Peter wrote in December of 2021 on this topic, which can be found here: https://blog.plannuh.com/blog/2022-external-planning-considerations-for-cmos
More info below:
About Scott Todaro
About Plannuh
About The Next CMO Podcast
Produced by PodForte
In this episode, we speak to Cari Jaquet, the VP of marketing at BigPanda, and Jamie Barnett, investor and marketing advisor, about the path to the CMO office, the difference between a VP of marketing and a CMO, and they both share their advice to current and aspiring CMOs.
About Cari Jaquet
Cari, the VP of marketing at BigPanda, is a full-stack marketer with a track record of leading happy teams who build tight relationships with the field and deliver bottom line results for the business. Cari is responsible for cross-organizational strategy and development of marketing initiatives that support corporate goals and revenue targets. Prior to BigPanda, Cari has run marketing at several highly-successful tech companies including Rimini Street, Paxata, SAP, Hyperion/Oracle and Cisco.
About Jamie Barnett
Jamie Barnett is an advisor, investor, and board member for high-technology startups. She has spent most of her career as a product and marketing leader in high-technology with a focus on artificial intelligence, cloud computing, and cybersecurity. She served as chief marketing officer for AppZen and Netskope, as well as chief customer officer at Scalyr. Jamie has a bachelors degree from U.C. Berkeley, an MBA from Stanford University, and is a Certified Information Systems Security Professional (CISSP). She also was an adjunct lecturer at University of San Francisco, where she taught Strategic Communications in the Executive MBA program. She is a die-hard Monty Python fan with a zest for movie lines, terrible puns, and practical jokes.
Read Jamie's blog of best practices and marketing templates here: https://jamiecatherinebarnett.medium.com/
More about Plannuh here.
More about The Next CMO podcast here.
Join The Next CMO community here.
Produced by PodForte
In this episode, we speak to Deidre Hudson, the CMO of Payability, the leading funding platform for eCommerce businesses, providing much-needed growth capital to thousands of seller-entrepreneurs based on their marketplace sales.
When we spoke to Deidre, she had recently started - her first CMO role. We talk about how Deidre started out dreaming of being an accountant while in high school, and ended up learning to love the analytical side of marketing.
More info:
More about Deidre here
More about Payability here
More about Plannuh here
More about The Next CMO podcast here
Produced by PodForte
In this episode of the next CMO podcast, I speak to Sean Doyle, the co-founder and director of strategy at Fitzmartin, an innovative agency from Homewood Alabama that helps mid-market companies with organizational and system design based on behavioral science
We talk about aligning marketing and sales and designing your marketing organization to deliver on results.
Useful links:
More about Fitzmartin here
More about Sean Doyle here
More about The Next CMO podcast here
More about Plannuh here
Sean's bio below:
Sean is a principal at FitzMartin, and our leading mind and voice on sales and marketing strategy. Sean is particularly adept at applying the science of behavior change to the art of sales and marketing. It’s an approach that he and FitzMartin have developed over thousands of client engagements since 1992.
Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.
The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean’s core principle applied: “Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”
Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.
But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.
“Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”
In this episode, we speak to Rikin Diwan, the SVP of Marketing for Thimble, a small business insurance marketplace. Rikin is a deep expert in marketplace models from his time running bike and scooter marketing at Uber, and running all marketing at JUMP Bikes before its sale to Uber.
More info:
More about Rikin here
More about Thimble here
More about The Next CMO Podcast here
More about Plannuh here
In this episode, we speak to Amanda Reierson, the head of marketing of Thumbtack, an online marketplace used by millions of consumers for all the services they need to manage their home.
When we spoke to Amanda, she was 7 weeks into her new role after leaving her previous assignment as the chief growth officer for Farmers Insurance.
Before joining Farmers, Amanda oversaw all advertising marketing at Yahoo and led a strategic planning and analytics group at DIRECTV,
We talked about transitioning to a new head of marketing role in a remote only world, marketing to a two sided marketplace, the challenges of performance marketing in the new competitive world, and the balance the head of marketing needs to strike between performance and brand
More about Amanda here
More about Thumbtack here
More about Plannuh here
More about The Next CMO podcast here
Produced by PodForte
In this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.
Dan has spent 20 years as a marketing leader and one of the original growth hackers.
He was previously the head of marketing at KissMetrics and VP of Growth at Code School.
Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.
Dan and I discuss the importance of a data taxonomy for marketing, his contrarian view on the idea of a single source of truth for data, we bust some myths about attribution modeling, and even gives our listeners the opportunity to get a free copy of his book.
If you are listening at home in front of the kids, you might consider using your headphones for this one - Dan’s vocabulary is a little spicier than mine.
More about Dan McGaw here
More about McGaw.io here
More about Plannuh here
More about The Next CMO podcast here
Produced by PodForte
In this episode of The Next CMO podcast, we speak to John Wall, partner and head of business development at Trust Insights, a marketing data consultancy helping organizations who don’t have their own data science team with all things marketing data.
He is also the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin.
More info about John here
More info about Trust Insights here
More info about Marketing Over Coffee here
More info about Plannuh here
More info about The Next CMO podcast here
Produced by PodForte
In this episode of the next CMO podcast we speak to Erin Hutchinson the global CMO of Merkle, a leading provider of customer experience technologies and solutions.
Erin helps us understand how global brands are approaching their customer experience transformation projects, and how those projects have been accelerated because of changing consumer expectations during the pandemic.
Merkle is also going through their own brand transformation as Erin shepherds them through Merkle 5.0, the fifth iteration of the company's brand.
We also learn how Erin, who trained to be a teacher, went from an SQL developer to the global CMO of a leading technology company during her successful 20 year career.
Learn more about Erin here
Learn more about Merkle here
Learn more about Plannuh here
In this episode of The Next CMO podcast, Kelsey and I have a conversation with John Readman, the CEO of Modo25, an innovative agency based in the UK with offices in Leeds and London.
John specializes in helping companies in-source their marketing, instead of relying completely on external agency partners
We talk about the roles that are most important to bring inside your company first, issues and opportunities with in-sourcing your marketing, and about BOSCO, a benchmarking tools that Modo25 created to show you how your marketing stacks up to your competitors.
Learn more:
- John Readman on LinkedIn
- Modo25
- More info on BOSCO
- Plannuh website
- More about The Next CMO podcast
Produced by PodForte
In this episode, we speak to Chris Wallace, the co-founder and president of Innerview, a brand consulting firm with a unique perspective — they specialize in helping brands leverage their front line workers to communicate their brand values more effectively.
Innerview created a concept called the brand transfer score that helps measure how effectively your team communicates your brand message to your customers.
Chris has an amazing pedigree with a degree in communications from Syracuse and an MBA from Temple university, where he continues to teach as an adjunct faculty member.
If you are planning to invest in your brand, you definitely need to listen to this episode to make sure you are getting the most out of that investment.
Useful links:
- Company page: Innerviewgroup.com
- BTS Page: Brandtransferstudy.com
- Chris LinkedIn: https://www.linkedin.com/in/christopherewallace/
- Plannuh website: https://www.plannuh.com/
Produced by PodForte
In this episode, we speak to Jay Kulkarni, the founder and CEO of Theorem, an innovative digital marketing services company. Jay has over 20 years of experience in digital and was one of the earliest employees at ad network pioneer at DoubleClick.
We discuss strategies to deal with ad targeting with the increasing restrictions on 3rd party cookies, how owners of the walled garden networks will become even more powerful, and how flexibility in marketing will be one of the keys to survival in an increasingly competitive world.
Links and resources:
Learn more about Theorem
Learn more about Jay
Submit an idea to The Next CMO podcast
Learn more about Plannuh
Produced by PodForte
In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler, about the future of brand transformations and the role of the CMO.
About Erich
Erich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.
Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations.
Helpful Links
Where to buy Erich's book, The Interaction Field
The Vivaldi website
The Next CMO podcast website
The Plannuh website
Podcast produced by PodForte
The pandemic opened the door for consumers to interact with products and services in an immersive way through technology based off the gaming industry.
Adam Voss, the CMO of Surreal, tells us it’s time for companies to begin to invest in a 3D virtual component to their traditional physical events and spaces. With concepts taken from the gaming industry, marketers can differentiate and show products to customers in virtual environments. Some in person events will return post-pandemic, surely, but companies should be investing in virtual technology to socially engage with your customer and in turn, go from interactions into transactions.
It’s the beginning of a whole new way to engage with customers on the web, just like the early days of mobile marketing or web marketing, and Voss has a lot of thoughts on where immersive, 3D marketing can take marketers and customers.
Helpful links:
SURREAL Events
Adam Voss on LinkedIn
The Next CMO Podcast
More info on Plannuh
Produced by PodForte
In this episode, we speak with Preston So, senior director of product strategy at Oracle and author of the book, Voice Content and Usability.
Voice interfaces for marketing campaigns are the face of current and future advertising outreach. In this podcast, Preston So talks us through some of what marketers will face as they make the change from print media and website to voice interface:
- How usable is voice interface for your customers?
- How easy is it to add voice marketing to campaigns?
- How expensive will it be to develop voice marketing?
- Navigating cross-channel marketing
- Plan early to guarantee privacy for your customers
- When does the Conversational Singularity arrive? (Spoiler alert: we don’t know the answer to that yet!)
Useful links:
- Preston So on LinkedIn
- Preston's book
- More info about Plannuh
- The Next CMO Podcast site
Episode produced by PodForte
In this episode, we speak to James Gilbert, the CMO of CRMNEXT. James is a self-professed journey mapping geek and a deep expert in customer experience. We cover a broad range of topics in the discussion, including:
- Understanding customer experience
- Raising expectations for multi channel experiences from consumers
- Keeping up with Amazon
- How do you start a customer experience transformation - journey mapping as the first step
- Who owns the customer experience
- Leveraging a crawl, walk, run strategy for improving customer experience
- How should the marketing team measure customer experience
Additional information can be found at the following links
More info about James
CRMNEXT on the web
CRMNEXT on LinkedIn
More info about Plannuh
More info on The Next CMO podcast
Kelsey and I found a real kindred spirit in Michiel van de Watering. Michiel has dedicated his career to driving measurability and accountability into marketing.
Useful links:
Michiel on LinkedIn: https://www.linkedin.com/in/michielvandewatering/
Accountable Marketing Expert website: https://www.accountablemarketing.expert/
Get Michiel's book here: https://www.accountablemarketing.expert/course/the_book
Learn more about Plannuh: https://www.plannuh.com/
In this episode, we speak to Bryan Phelps, the founder and CEO of Big Leap
Big Leap is a specialized SEO agency that Bryan founded in 2008.
This is what we cover:
What is SEO?
The 3 buckets of SEO
- technical stuff
- Content
- Promotion and popularity
It's all about user experience
SEO is like exercise
The business case for SEO
Building brand equity in the long term
Who should and shouldn’t focus on SEO?
Structured content in search results
What is the right time to invest in SEO?
Using SEO for research
How should SEO be managed in a marketing organization?
What is the one thing every marketing team should do with SEO?
Benchmarking your search experience vs. your competitors
Helpful links:
Bryan Phelps
Big Leap
Plannuh website
Follow Plannuh on Twitter and LinkedIn
Submit your guest ideas on The Next CMO website
Content creation is exploding as tools become more available to build content, more variations are created to accommodate the specific requirements of the medium, and responsibility for creative is spread across organizations, agencies, and even to consumers with user-generated content.
Anastasia Leng, the founder and CEO of CreativeX, helps us understand how some of the most iconic brands in the world manage the explosive growth in their content catalogs without eroding the brand. She also shares some insights that she has learned from analyzing millions of creative assets across billions of ad units.
Learn more about:
Anastasia: https://www.linkedin.com/in/aleng/
CreativeX: https://creativex.com/
Plannuh: https://www.plannuh.com/
Bombora is the leading provider of B2B intent data and Marc Johnson has spent decades building and scaling data businesses that service marketers and agencies. We couldn't think of a better person to cover this incredibly important topic of intent data in marketing.
During our conversation, we talk about several of the key applications of intent data, including sales targeting and prioritization, research (including understanding your ideal customer profile), customer churn prediction, and much more.
Some helpful links from the show:
More about Bombora: https://bombora.com/
Bombora and MediaPost data: https://bombora.com/intent-data-topic-trends-mediapost/
More about Marc Johnson: https://www.linkedin.com/in/marcpauljohnson/
More about Plannuh: https://www.plannuh.com/
In this episode, Kelsey and I speak to Jeff Coyle, the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform and a 20+ year veteran of the content industry. We cover a broad set of issues, including:
- Who should be on your content team?
- How do you measure value from your content?
- Dealing with content across media types and repurposing content
- How do you manage with a content team of one?
- How do live audio formats like Clubhouse fit into your content strategy?
- The impact of AI-based Tools like First Draft from MarketMuse and GPT-3
Helpful links:
Learn about Jeff Coyle
Learn about MarketMuse
Learn about Plannuh
In this episode, Peter interviews Rowan Tonkin, the CMO of Planful, about the alignment of sales and marketing. Planful, a cloud FP&A platform for continuous planning, also has a podcast called "Being Planful", and Rowan interviews Peter at the same time for his podcast.
During the podcast, we talk about:
- What causes friction between marketing and finance teams?
- Language barriers between finance and marketing
- How to achieve alignment between teams
- How marketing and finance can work together to achieve their objectives
Here are some helpful links:
About Rowan: https://www.linkedin.com/in/rowantonkin/
About Planful: https://planful.com/
About Plannuh: https://www.plannuh.com/
If you have ideas for topics of speakers for The Next CMO podcast, you can submit them here: https://www.plannuh.com/the-next-cmo-podcast/
In this episode of the next CMO, I speak to Bryan Clayton, a serial entrepreneur in the home services and lawn care market. Brian has had a fascinating entrepreneurial journey. Starting from the day, his dad told him to stop playing video games and go out and mow the lawn to growing a business of 150 people with $10 million of annual revenue and ultimately selling that business to the largest landscaping company in the US.
But that was just Bryan's first act. In his second act, he's built GreenPal, the Uber for lawn care, which now serves 200,000 households and generates over $20 million in annual revenue. I learned a ton from my conversation with Bryan, a natural marketer and I'm sure you will too.
Some useful links from the show:
Learn more about GreenPal
Follow Bryan on LinkedIn
Brian references books from Claude Hopkins, which can be found here: Scientific Advertising and My Life in Advertising
Follow Plannuh on LinkedIn or Twitter
Submit your ideas for guests or topics to The Next CMO
And make sure you check out Plannuh at plannuh.com
In this episode of The Next CMO podcast, Kelsey and Peter speak to Greg Ryan, Vice President of the Corporate Planning Center for Canon Information & Imaging Solutions about:
- How Canon stays true to their near century old brand
- Innovating products to serve the changing needs of their customers during the pandemic
- Marketing through a partner network
- Leaning in to the opportunity of the new hybrid work environment where every company is now a multi-location company
- Targeting based on age of company vs. size of company
- And selling physical products through immersive digital experiences
in other words, we covered a lot of ground
Learn more here:
About Greg: https://www.linkedin.com/in/gregorytryan/
About Canon: https://www.usa.canon.com/internet/portal/us/home
The latest on Canon Information and Imaging Solutions merging with Canon USA: https://www.usa.canon.com/internet/portal/us/home/about/newsroom/press-releases/press-release-details/2021/20210401-corp/20210401-corp
Enjoy the episode
Content marketing and optimization for SEO is an important topic for all marketers. Learn how Nikhil Aitharaju, the co-founder of Topic grew his last startup using SEO and inbound marketing and decided to build a platform to create SEO-friendly content at scale.
In our discussion , we talk about the importance of a content strategy, how to find the keywords and topics that drive conversions, the concept of "pinpoint SEO", outsourcing vs. insourcing of content creation, and the ideal content marketing organization.
Helpful links
- Learn more about Nikhil here: https://www.linkedin.com/in/nikhilaitharaju/
- Find out how Topic can help your brand or agency create content briefs in half the time: https://www.usetopic.com/
- As always, you can learn more about Plannuh here: https://www.plannuh.com/
In this episode the The Next CMO podcast, we speak to Megan Berry, the VP of Demand at Axonius, the leading supplier of cyber security asset management.
We discuss a broad range of topics, including:
- Measuring your marketing at the right level and focusing on quality vs. quantity
- How Megan structures her team around campaign managers
- Tight alignment between marketing and sales driven by twice a quarter QBRs and a "smarketing" (sales and marketing) session
- And even how Megan and her team are using Plannuh to simplify their lives ;-)
For more information:
- Megan Berry
- Axonius
- Plannuh
If you have ideas for topics or guests for The Next CMO podcast, you can submit them here.
In this episode of The Next CMO Podcast, we discuss web analytics with Chris Mercer (aka "Mercer"), the co-founder of MeasurementMarketing.io. Chris shares the steps that every marketing should follow (and the vast majority don't) to get the most out of Google Analytics, Tag Manager, and Data Studio.
Mercer also shares his theory that every web page on your site is like a sales rep with a quota, and how you should think about the goals for each page to make your reporting more coherent.
Special offer for The Next CMO listeners, you can access one of Mercer's popular courses for free at this link: measurementmarketing.io/thenextcmo
For more information on Measurement Marketing, visit their website
To learn more about Mercer, follow him on LinkedIn
And if you have ideas for topics or guests for future episodes of The Next CMO podcast, you can submit them on our website
TheNextCMO’s latest podcast is with Sara Richter the CMO of Emarsys who has over 15+ years of experience in high growth and fast paced Mar-Tech organizations. In this podcast we discuss leveraging omnichannel marketing strategies, steps every marketer should take to improve their cross-channel experience, and solutions to handle personalization across different marketing channels.
Sara Richter - https://www.linkedin.com/in/sarajrichter/
Emarysys - https://emarsys.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Mike Rhodes the founder and CEO of Websavvy as our guest. Mike runs a Google-award winning agency based in Australia, is an international keynote speaker, and a co-author of The Ultimate Guide to Google Ads with Perry Marshall. In this podcast we discuss how digital marketing will change in 2021, keeping up with Google’s constantly changing algorithm, why companies fail when leveraging Google Ads, and how to leverage future AI trends to be more profitable.
Mike Rhodes - https://www.linkedin.com/in/websavvy/
Websavvy - https://www.websavvy.com.au
Get the book here - The Ultimate Guide to Google Ads on Amazon Smile
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Ken Rapp the founder and CEO of Blustream as our guest. Ken is a dynamic entrepreneur leader. His expertise includes launching products, building scalable business models, and creating culture that enables employees to thrive. In this podcast we discuss the importance of post-sale engagement and the repercussions of not communicating with your customers, who in an organization should own this process, and how much time a company should spend on acquiring new customers vs. maintaining and expanding the existing ones.
Ken Rapp - https://www.linkedin.com/in/ken-rapp-b922766/
Bluestream - http://blustream.io
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Norman Guadagno the CMO of Acoustic. Norman specializes in digital marketing, product marketing, and discovering technology market opportunities. In this podcast we discuss Acoustic and how its origins are from IBM, how to build a great marketing team from the ground up, and Norman’s video interview series, Reset, which shares interesting stories about how companies are adjusting during this pandemic.
Norman Guadagno - https://www.linkedin.com/in/normanguadagno/
Acoustic - https://acoustic.com
The Reset - https://acoustic.com/the-reset/
Other companies mentioned in this podcast include: Adsonica and KLUE.
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Erinn Taylor the EVP of Product and Platform for Canvs. Erinn is a leader in gathering actionable insights through AI-driven analysis and held previous roles at Dynata and Critical Mix. In this podcast we discuss the difference between emotion and sentiment, how emotional measurement can drive major business decisions, and how brands use Canvs to understand their customers better.
Erinn Taylor - https://www.linkedin.com/in/erinntaylor/
Canvs - https://www.canvs.ai
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Allison MacLeod the EVP of Global Marketing at Flywire. Allison is an expert at driving high velocity inbound and outbound campaigns, and building high performing teams. In this podcast we discuss the growing need for digital payment processing during this pandemic, how to build a vertical marketing strategy, and how to measure the results of your integrated marketing campaigns.
Allison MacLeod -https://www.linkedin.com/in/allisonbmacleod/
Flywire - https://www.flywire.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
Nitzan Shaer is a serial entrepreneur and deep expert in digital optimization. He took his experience optimizing digital from leading companies like Skype and built a new approach to testing and optimization at Wevo, which allows you to test before you go live.
Learn more about Wevo here: https://www.wevoconversion.com/
Learn more about Nitzan here: https://www.linkedin.com/in/nshaer/
And don't forget to check out Plannuh, the smartest way to build, manage and optimize your marketing: https://www.plannuh.com/
TheNextCMO’s latest podcast is with Jason Widup the VP of Marketing for Metadata.io. Jason is a sophisticated SaaS marketing operations, technology, and analytics leader with over 20 years of marketing experience. In this podcast we discuss best practices for running data experiments, a new way to look at ABM, and advice for Marketing Ops leaders looking to become a CMO.
Jason Widup - https://www.linkedin.com/in/jasonwidup/
MetaData - http://metadata.io
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Oren Greenberg the founder and CGO of Kurve. Oren has an impressive background in digital strategy and his commercial expertise has been instrumental in the growth of major brands. In this podcast we discuss a solid framework for growth marketing, how to equate retention to acquisition, setting unrealistic vs realistic goals, and how Oren helped create the Google trends for the Mar-Tech industry.
Oren Greenberg - https://www.linkedin.com/in/orengreen/
Kurve - https://kurve.co.uk
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Mark Wakefield the SVP of Marketing at Ferrero. Mark is a strong leader in the B2C marketing space and has played an instrumental role in doubling the Ferrero brands. At Unilever, Mark was also a main driver in launching the Dove “Real Beauty” campaign. In this podcast we discuss the fundamentals necessary to create an enduring marketing campaign, how every season has marketing insights that b2b and b2c marketers can leverage, and the importance of connecting to your consumer.
Mark Wakefield - https://www.linkedin.com/in/mark-wakefield-82760520/
Ferrero - https://www.ferrero.com
Butterfinger Investigators - https://www.butterfinger.com/bfi
Mark wanted to make sure you recognized his great PR agency who introduced him to The Next CMO podcast: https://golin.com/
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Mark Feldman. Mark Feldman is a B2B data industry pioneer who helped build NetProspex into a B2B contact industry powerhouse leading to its acquisition by Dun & Bradstreet in 2015. Prior to founding Custom Made Data, Mark held growth marketing and revenue operations leadership roles at Localytics, Motion Recruitment Partners, and Backupify. In this podcast we discuss what types of data Marketer's should consider purchasing, Plannuh’s positive experience with Custom Made Data, and how marketers should think about buying data to align with their target audience.
Mark Feldman - https://www.linkedin.com/in/markfeldman
Custom Made Data - www.custommadedata.com
Mark’s email: mfeldman@custommadedata.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Eran Livneh and Honni Marks. Eran is the Founder and President of MarketCapture and Honni is the head of ABM strategy at Blend. In this podcast we discuss a best practices approach to account-based marketing, how to scale your ABM efforts, and how to coordinate your efforts effectively with sales.
Eran Livneh - https://www.linkedin.com/in/eranlivneh/
Honni Marks - https://www.linkedin.com/in/honnimarks/
MarketCapture - https://www.marketcapture.com
Blend - https://blend.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is Steve Baines and Molly McGee from Forcivity. Steve is a serial entrepreneur in the Technology sector and his most recent role is the CEO and Founder of Forcivity. Molly has a passion for Marketing and is currently the Director of Marketing at Forcivity. In this podcast we discuss some of the biggest challenges customers have with managing their MarTech stack, the importance of using infinite data effectively to reach your target audience, and AI being a major trend for the future of marketing.
Steve Baines - https://www.linkedin.com/in/stevebaines/
Molly McGee - https://www.linkedin.com/in/mollymmcgee/
Forcivity - https://forcivity.com
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns.
Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/
AARP - https://www.aarp.org
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Charlie Ungashick the CMO of Validity. Charlie is a serial-CMO with over 10 years of experience working for companies such as Applause, PTC, and Globoforce. In this podcast we discuss their upcoming digital event, The Summit; a cant-miss email event, the importance of data for customer engagement platforms, and how to improve your overall marketing strategy.
Charlie Ungashick - https://www.linkedin.com/in/charlieungashick/
Validity - https://www.validity.com
The Summit Digital Event - https://www.validity.com/summit/
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Kyle York the Co-Founder and CEO of York-IE. Kyle works closely with entrepreneurs and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world. In this podcast we discuss Kyle's wealth of knowledge in the technology industry, his GTM strategy, York-IE’s unique business model, how the pandemic has impacted his investment approach, and how to recruit executive talent.
Kyle York - https://www.linkedin.com/in/kyork20/
York-IE - https://york.ie
For more info about Plannuh, check out our website
The Next CMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Dan is one of the 3 authors that wrote the Next CMO: A Guide to Operational Marketing Excellence. In Chapter 9 of the book he discusses the New Marketing ROI. During this podcast we focus on why measuring ROI is so important, the 3 key principles of MROI, the difference between ROI and CPO, and most importantly how marketers measure ROI correctly.
Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/
Book - The Next CMO: A Guide to Operational Marketing Excellence: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence
For more info about Plannuh, check out our website
In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner.
Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers.
While supplies last, you can get a free copy of the book at the link below:
https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence
TheNextCMO’s latest podcast is with Kate Adams the VP of Marketing at Drift. Kate has over 15 years of Mar-Tech experience and currently heads up Drift's demand generation efforts. Kate is essential to growing the brand and acquiring new customers. This podcast discusses the evolution of the marketing and sales roles, how Drift has moved its major event, HyperGrowth to a quarterly virtual event, RevGrowth, Drift’s plans to expand its community, and how conversational marketing has impacted the world of marketing.
Kate Adams - https://www.linkedin.com/in/kateadams24
Drift -https://info.plannuh.com/building-marketing-plans-that-win
Drift Community- https://community.drift.com
RevGrowth - https://www.drift.com/summit/revgrowth-virtual-experiences/
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Scott Todaro the co-founder and CMO of Plannuh. Scott has over 28 years of marketing experience, has managed hundreds of marketers, and taught marketing at the University of Lowell. This podcast discusses why a marketing plan is the most strategic document a marketer will produce all year, common mistakes marketers make when building a plan, and where to find the ultimate marketing planning template.
Scott Todaro - https://www.linkedin.com/in/scott-todaro-744a3/
The ULTIMATE Planning Template -https://info.plannuh.com/building-marketing-plans-that-win
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Scott Millen the co-founder and managing director at 2Fish company. Scott started 2Fish company back in 2011 and works closely with client partners to help them solve marketing problems. This podcast discusses the importance of building relationships with your clients, tips for marketers to get the most out of their agency relationship, how to adjust your marketing plans during a pandemic, and how Scott was the first customer of Plannuh!
Scott Millen - https://www.linkedin.com/in/scottmillen/
2 Fish Company - https://2fishco.com
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Scott Finlow, the Global CMO for Food Service at PepsiCo. Scott has worked for PepsiCo for the last 21 years leading brand development, innovation, and growth opportunities in the Beverage, Food, and Nutrition business. In this episode, we cover PepsiCo and the successful acquisition of Sodastream Professional, how PepsiCo had to pivot marketing campaigns and integrate certain technology in order to be agile during these unprecedented times, and advice for CMO’s and those aspiring to be one.
Scott Finlow - https://www.linkedin.com/in/scott-finlow-b210651/
PepsiCo Partners - https://pepsicopartners.com
Sodastream Professional - https://sodastream.com
PepsiCo - https://www.pepsico.com
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan.
Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/
Go to Market Pros - https://www.gotomarketpros.com
Magnet Marketing - https://www.gotomarketpros.com/offering
For more info about Plannuh, check out our website
The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns.
Useful links:
More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/
Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign
Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns
More about Plannuh: www.plannuh.com
This is a special "quarantine edition" of TheNextCMO podcast. We really wanted to do an in-person interview, so that limited the potential audience to people I could find in my house. Luckily for me, my son, Patrick Mahoney, is quarantining with us and he happens to be a BDR for a Boston-based SaaS company called Repsly.
Patrick and I discuss how BDRs can be successful during a pandemic, the best ways to reach out to prospects, how BDRs and marketing should work together, and much more.
To learn more about Patrick, check out his LinkedIn profile: Pat Mahoney
To learn more about Repsly, visit their website: www.repsly.com
The learn more about Plannuh, visit our website: www.plannuh.com
If you have ideas for guests, or want to be a guest yourself, send us an email at: thenextcmo@plannuh.com
TheNextCMO’s latest podcast is with Julie Zadow the Executive VP and CMO of DemandSpring. Julie is a growth marketing leader skilled at aligning marketing talent and content strategy with business goals. As DemandSpring's CMO, Julie works with marketing leaders to build true Revenue Marketing disciplines inside their organizations. In this episode, we cover her latest blog post discussing 9 ways executive coaching can help you advance your career.
Julie Zadow - https://www.linkedin.com/in/juliezadow/
The Standing Taller Series: 9 Ways Executive Coaching Can Help you Advance your Career: https://demandspring.com/blog/the-standing-taller-series-9-ways-executive-coaching-can-help-you-advance-your-career/
Demand Spring - https://demandspring.com
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Dan Faulkner the CTO of Plannuh. Before being employee #1 at Plannuh, Dan worked at Nuance Communications as the Senior VP and general manager. During his 13 year tenure, Dan focused on the VP & GM voice-to-text space leading product management and strategy for global enterprise business. In this episode, we cover Dan’s latest blog post, The Marketing DNA assessment, where we discuss the 4 key marketing DNA traits, how a marketing function changes between a service and platform, the different marketing techniques for B2B vs B2C companies, and how to build and assess a model that can adapt as your marketing DNA evolves.
Blog post - https://blog.plannuh.com/blog/the-marketing-dna-assessment
Dan Faulkner- https://www.linkedin.com/in/danielfaulkner/
For more info about Plannuh, check out our website
In this episode, Plannuh CEO, Peter Mahoney, discusses the impact of ineffective marketing leadership execution. Peter is interviewed by Kelsey Krapf and Dan Faulkner, CTO of Plannuh.
We discuss the key areas of impact, including wasted budget, sub-optimal performance, and poor strategic execution.
You can read Peter's blog post about this topic here: https://blog.plannuh.com/blog/the-impact-of-the-ineffective-marketing-leadership-execution
If you have a topic you would like covered, or a recommendation for a guest, send us a note at thenextcmo@plannuh.com
TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Mediato ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand.
Jacob Pace - https://www.linkedin.com/in/jacobpace/
Flighthouse - https://www.flight.house
Flighthouse Media - https://www.flighthousemedia.com/
Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325
Dance Charades - https://www.tiktok.com/@flighthouse/video/6780386412391845126
TheNextCMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Before being employee #1 at Plannuh, Dan worked at Nuance Communications as the Senior VP and general manager. During his 13 year tenure, Dan focused on the VP & GM voice-to-text space leading product management and strategy for global enterprise business. In this episode, we cover the importance for marketers to understand and build a relationship with finance, new terminology; the law of small change and budget burn rate, and the consequences of a marketer if they are not on top of their numbers. Dan wrote about this topic in detail in this blog post: https://blog.plannuh.com/blog/5-financial-fundamentals-that-every-marketer-needs-to-understand
Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/
For more info about Plannuh, check out our website
TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department.
Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and support leading up to the event.
EnterpriseDB: https://www.enterprisedb.com/
Postgresvision 2020 - https://www.postgresvision.com/
Intrado Virtual Events: https://www.inxpo.com/virtual-events/
Rachael Champagne - https://www.linkedin.com/in/rachaelchampagne/
Frank Days - https://www.linkedin.com/in/tangyslice/
For more info about Plannuh, check out our website
Our guest this episode is Scott Todaro, the CMO of Plannuh. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here:
- Are you Practicing Goals-Based Marketing?
- Building a Goals Hierarchy to Eliminate Busywork Marketing
- You Have Goals, but Do You Have the Right Strategy to Achieve Them?
A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter.
TheNextCMO’s latest podcast is with Mark Donnigan the Vice President of Marketing at Beamr. Mark is co-host of The Video Insiders podcast, where he shares up to date insights on the state of streaming technology and the business of video. Mark's journey into marketing leadership was a left turn from sales management and business development. But in today's “winner takes all” market reality we cover the importance of remote working, video marketing, category design and how essential the relationship between the CEO, CMO, and head of sales is for a business to thrive.
Beamr- https://beamr.com
The Video Insiders podcast- https://thevideoinsiders.com
Mark Donnigan LinkedIn profile- https://www.linkedin.com/in/markdonnigan/
For more info about Plannuh, check out our website
In this episode of TheNextCMO podcast, Peter Mahoney, Plannuh's Founder and CEO, discusses his latest blog post about the problem with marketing leadership.
You can read Peter's complete blog post here: https://blog.plannuh.com/blog/there-is-a-problem-with-marketing-leadership
This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future.
Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze.
An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy.
You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO
Many thanks to Drift for their support of our meetup event, and to Plannuh (Peter's company), for sponsoring this podcast, community, and meetup group.
Your hosts, Peter Mahoney and Dan Faulkner from Plannuh, discuss the latest strategies and technologies designed for the next generation CMOs.
This episode features a discussion with CabinetM CEO, Anita Brearton about the future of marketing operations, and the issues related to managing the ever-increasing number of platforms in the typical marketing stack.