BARQAR Bites Podcast: Recent Episodes
BARQAR Marketing
A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively.
Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!
This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process.
Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!
In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts.
What does 2021 have in store for content marketers? In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business. From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year.
On this episode of BARQAR Bites we cover:
- Zero Click Search - What is it and why does it matter?
- How content marketing has changed
- Writing for the reader AND the search engine
- How to earn a coveted feature snippet
- The importance of video and rich media for SEO
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.
In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:
- Different types of Facebook ads
- The difference between a simple "boost" and a truly targeted ad campaign
- Using Remarketing to drive repeat business
- Lead generation vs. branding campaigns
- Linking to a landing page vs. Facebook lead capture
- More
In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage.
- What is recruitment marketing and why does it matter?
- 4 Pillars of Recruitment Marketing
- How to use technology to lower recruitment ad costs
- How to become an Employer of Choice
In this episode, BARQAR's SEO Manager Dan Hoang shares tips and strategies for search engine optimization. You'll see practical tips to help:
- Determine your short- and long-term goals
- Choosing a solid keyword strategy
- What type of content will help you rank well in search
- How to develop a more wholistic search and online strategy
- How to know if your SEO and website are working
On this episode, sales expert Ryan Maher discussed how COVID-19 has impacted marketing and sales outreach:
- Which industries have been hit the hardest and which are growing
- How marketers should adjust their messaging
- How to pivot your business model
- Using marketing to generate more inbound leads
- Why an integrated sales and marketing approach is essential today
On this episode of BARQAR Bites, we talk with Brad Bialy, Digital Marketing Manager at BARQAR. Brad discusses tips and strategies to help market your business during the Pandemic, connect with your clients and employees, and show you care.