ROARlocal's Podcast: Recent Episodes
ROARlocal
Straight talking, hard hitting and always with our eye on YOUR bottom line, the Digital Marketing Insider podcast is produced by ROARlocal.com and ROARlocal.com.au who create great looking Wordpress websites allied to online advertising campaigns that enhance your brand and build mailing lists that make sales for your business.
ROARlocal use scientifically proven online advertising methods to drive visitors to your website. We then optimise your site to make sure those visitors become hot prospects, then paying customers, who tell all their friends about you and come back for more. Our teams are different. We focus on making YOU money - we couldn’t care less for winning awards for being “creative”. Our best reward is more money in your bank account. We’re successful online entrepreneurs ourselves as well as offline direct response specialists, world class copywriters, website optimisation specialists, PPC / Google certified online advertising mavericks and the geekiest SEO people!
We've set up new Facebook ad campaigns and been split testing the pictures not only in the ads but also on the fan page itself, with interesting results
Did you know customers engaged with your business are 40% more likely to spend and 30% more satisfied? This is reason to get social with your marketing!
I'd like to start showing you how to market effectively online to your prospect in each of their phases of awareness. Phase 1..
All marketing problems can be traced back to one of five types of prospects and their awareness of your product or service. Part 1.
One of the best places to get more customers is Google, both the search network and content network. Whenever I bring it up, I get LOTS of questions…
“Before we meet will you sign my NDA?” Oh how many times have I been asked this. The problem is people think their ideas are great and unique.
I'm fortunate to have been one of the top affiliates - for years I struggled and lost a fortune. Then I saw something that changed everything.
We test a lot of stuff and gotten some astonishing data that would make you a ton of cash :-) Here are factors that influence purchases the most.
The number one priority of an entrepreneur who gets out of their creative zone… is to do whatever it takes to get back in it.
If you’re not making sales online and you’re getting traffic to your website then it’s time to look at your website and/or product.
Think you know a thing or two about marketing? Wanna put yourself to the test? OK test yourself here. Which landing page won?
How can a business owner tell, quickly what the public’s reaction is to his advertising? By the number of responses it produces!
In business building seminars I rant about how people look at things NOT from their customer point of view; but their own. Try this instead.
If you want to increase your website conversion rate then improve the speed of your website. It has the biggest ROI of any action you can undertake.
I often see larger, frequent mistakes in B2B digital marketing than B2C. Here are a few of the most common mistakes found in B2B paid search accounts
When most people start a business, the plan is: Get funding, Find product, Sacrifice for growth, Sell your business. But there’s another option.
Politicians who ignore the digital revolution and stand still could quickly find themselves with less votes than John Prescott at a beauty contest.
Yet again some unsuspecting business owner gets sucked into social media… Direct Response Social Media Marketing however, is designed to elicit a response
A quick but important lesson in PPC strategy for you and why it's best to think of keywords as search intentions.
Mobile is the new way of using the web. Here are the highlights of the BuzzCity report on the growth of mobile marketing worldwide.
There are dozens of different advertising channels to choose from, creating endless ways for you to reach your customers. Are you marketing in the right one?
99% copy writers will hate this.That's because 99% of the copywriters out there will kill your business if you use them. Here's why..
Many new entrepreneurs (and plenty of battle-hardened ones) believe that all they need is one brilliant idea. Nothing could be further from the truth.
To celebrate the fact that one of our clients has a Facebook page reaching over 1000 people, I've decided to create my own “7 Habits of Highly Effective Social Media Marketers”. Enjoy. http://ROARlocal.com
http://ROARlocal.com - Mac users being charged more than PC users. Here's how To Pay PC Prices On A Mac
This list is inspired by Charlie Munger, of some of the things I've learnt so far on my journey through life. I invite you to add your own in the comments
You need to be marketing your business where your ideal future customer or client is spending over 2 hours a day being exposed to marketing messages.
Have you changed your passwords? In 2011, I stumbled upon a foolproof system to fix all your terrible, vulnerable passwords in just five minutes.
I’ve been looking at some great ways to hack the employing process, today I share with you my new employee integration process.
Government's idea to give £500 million to small business is a top idea, to add value, here's top 9 ways we advise businesses to kick their competitors ass
Most companies rarely take a moment to stop and think why focusing on conversion optimisation is better than holding on to the ‘if it ‘aint broke, don’t fix it’ attitude. We'll look at what the highest profit making websites do differently and why.
Getting a highly targeted list of email subscribers is a hugely important part of a marketing campaign. The trouble is, customers are getting more wary. To get around this sticky issue, smart(er) marketers are creating ‘email squeeze pages’
Technically speaking your ads don’t show up for your keywords, they show up for “Matched Search Queries.” The words typed by the users. Yet most marketers rarely focus on them. Here’s a great illustration of this.
This is the mistake I see the most on landing pages: a good headline, good copy, everything executed well … then the visitor gets to the form and it simply says ‘Request more info’ or ‘View our demo’. Let’s take a look at ways to help you.
Now is the perfect time to see what you can do differently to maximise website visitors and revenue for your PPC campaigns. I’ll discuss ways on how to be proactive when it comes to paid search techniques and the different tools you can use.
Taking a look at Abraham Maslow's 8 ways to Self-Actualise - they are as relevant today as they've ever been and as an entrepreneur I've learnt that it's the best feeling in the world to be doing what you love to do.
Digital Marketing Insider is produced by http://ROARlocal.com, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.
I want a 100% A team. Now, this is hard to do. but it’s so much more fun for everyone when you’re working with great people every day on big ambitious projects. How do you find these ninjas? Here’s my thinking on how to recognise these rock stars.
Digital Marketing Insider is produced by http://ROARlocal.com, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.
Here are eight mobile optimisation tips that will keep your website at the forefront no matter what your consumer is using.
Digital Marketing Insider is produced by http://ROARlocal.com, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.
The brands that get the most out of Twitter are the ones who use it correctly. Here are 6 brands that are taking full advantage of Twitter to give you inspiration on how you can do it too.
Digital Marketing Insider is produced by http://ROARlocal.com, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.
Here are five of the most common mistakes people make with their landing pages. More importantly, we’ll tell you how to avoid making them yourself.
Digital Marketing Insider is produced by http://ROARlocal.com, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.