Making a Marketer: Recent Episodes
Megan Powers
Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results.
Learn About...
- The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way.
- Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy.
- The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement.
- Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience.
- Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy.
Our Guest...
Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results.
Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust.
Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify !
In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it.
Learn About...
- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.
- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.
- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.
- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).
- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.
Our Guest...
ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that’s on camera, on stage, or leading a workout.
With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify !
In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it.
With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.
Learn About...
- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.
- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.
- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.
- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.
- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.
Our Guest...
Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.
A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she’s guiding clients toward meaningful customer connections or building community through content. She’s also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities.
Learn About...
- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.
- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.
- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.
- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.
- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.
Our Guest...
Susana Mendoza is a journalist and media strategist with extensive experience reporting on technology, business, and culture for top Spanish-language outlets. Known for her ability to bridge the gap between brands and Latino communities, Susana is passionate about helping organizations craft culturally aware messaging that resonates with diverse audiences.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand.
With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (or even considering) a podcast journey.
Learn About...
- The Journey of Podcasting: Gain insights into Lou's evolution from attorney to podcaster and how he navigated the challenges along the way.
- Focus and Purpose: Understand the value of knowing your "why" and how it can guide your content creation and community engagement efforts.
- Crafting Content: Lou shares his unique approach to podcasting, emphasizing the importance of creating content that resonates with both him and his audience.
- Building Community: Learn strategies for fostering an engaged and loyal audience, including the significance of authenticity and personal interaction.
- The Power of Asking: Discover how taking the initiative to reach out can lead to incredible opportunities and connections.
Our Guest...
Lou Mongello is a dynamic visionary who has built a successful career around his love for Disney. As the host of the award-winning WDW Radio podcast, he engages with a passionate community of Disney fans and empowers aspiring entrepreneurs through speaking and mentoring. Lou is dedicated to inspiring others to turn their passions into their professions, making magic happen every day.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 168, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those.
"Feedback is a gift and as long as you’re willing to take it."
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In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.
Learn About...
- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.
- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.
- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.
- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.
- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.
Our Guest...
Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and he co-hosted the award-winning Experience This! podcast.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth.
Learn About...
- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.
- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.
- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.
- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.
- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.
Our Guest...
Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships.
Learn About...
- The Importance of Curiosity: Discover how a curious mindset can lead to more meaningful interactions and better outcomes in both business and personal life.
- Shifting Perspectives: Angus emphasizes the significance of asking empowering questions that foster growth and understanding, rather than those that assign blame or create defensiveness.
- Building Rapport: Explore techniques for establishing strong connections with clients and colleagues by focusing on their needs and experiences, rather than solely on your offerings.
- The Role of Self-Perception: Understand how your view of yourself influences your business and personal relationships, and learn strategies to elevate your self-awareness and confidence.
- Effective Communication Techniques: Angus shares valuable insights on how to phrase questions and approach conversations to create a safe and open environment for dialogue.
Our Guest...
Angus Nelson is an executive coach and one of America's top performance strategists. He specializes in helping ambitious men find fulfillment and purpose in their lives. With clients ranging from Fortune 50 brands to celebrity personalities, Angus brings a wealth of experience and insight to the table. HIRE Angus to help you and your team.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 165, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape.
Learn About...
- Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence.
- Navigating Brand Challenges: Gain valuable strategies for managing the complexities of personal branding, especially when working within corporate environments that may stifle your individuality.
- The Importance of Authenticity: Explore how to remain authentic while curating a positive brand identity, and learn to balance vulnerability with professionalism in your messaging.
- Engaging Your Network: Understand the significance of staying top of mind through consistent communication and engagement on platforms like LinkedIn, and how to effectively share your evolving story.
- Practical Exercises for Self-Reflection: Courtney provides actionable tips for assessing how others perceive you and refining your brand through targeted feedback and introspection.
Our Guest...
Courtney Stanley is an award-winning entrepreneur, keynote speaker, and public speaking coach with a passion for empowering individuals to elevate their self-awareness and drive meaningful change. As the creator and host of the podcast "Dared to Interrupt," she engages professionals in impactful conversations that inspire growth and connection.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events for more than ten years. Check out episode 164, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie’s journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose.
Learn About...
- The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand proud in your individuality.
- Leveraging Uniqueness: Understand how to identify and communicate what makes you and your business distinct, enhancing customer relationships and loyalty.
- Balancing Trends and Authenticity: Explore strategies for staying relevant while being true to your unique voice and values in an ever-changing market.
- The Importance of Listening: Learn how to listen to your audience to better meet their needs and create meaningful connections that foster loyalty.
- Being Your Own Champion: Gain insights into taking initiative and promoting yourself without waiting for external validation or recognition.
Our Guest...
Katie Hornor
A trip up a river and a chance encounter with flamingos in the wild sparked a lifelong mission to help entrepreneurs embrace their unique purpose and boldly live it out through businesses that are in service of their life and calling.
Katie is a prolific, award-winning author, keynote speaker, and business strategist who has empowered thousands to grow their businesses without compromising their faith, family, or values.
As a mother of five, ministry wife, Airbnb owner, and 18 year expat in Mexico, she brings a wealth of experience and passion to the stage. Her masterful use of flamingo metaphors offers a fresh perspective on uniqueness in marketing.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 163, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
Links referenced in this episode:
- MakingaMarketerpodcast.com
Companies mentioned in this episode:
- Powers of Marketing
- ECAMM
In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart."
Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth.
Learn About...
- Grounded Confidence: Discover how grounded confidence is important for meaningful connections.
- Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth.
- Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence.
In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify! *
In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care.
Learn About...
- Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty.
- Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action.
- Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace.
- Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate.
- Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication.
- Our Guest...
Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify! *
Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship.
As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring.
Learn About...
- The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business.
- Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap.
- Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps.
- The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs.
- Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially.
- Our Guest...
Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify! *
In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP).
Learn About...
- Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals.
- Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms.
- Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action.
- The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum.
- Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success.
- Our Guest...
Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify! *
We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.
Learn About...
- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
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Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.
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Our Guest...
Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify! *
In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.
Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.
Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.
We recorded this one LIVE - go HERE to see us on video.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
This is part two of our Season 7 reunion / Season 8 kick-off!
If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
- Our Guests...
Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode).
Episode 150 - Career and Living Transitions - Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life.
Episode 151 - Play to Combat Burnout - Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation.
Episode 138 - Events as Part of Go-To-Market Strategy - Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city.
Episode 135 - Freelancing and Finding Balance - Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact.
Episode 134 - Creating Unforgettable Experiences - Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships.
Episode 143 - Exploring the CARE Approach to Marketing
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two.
The one big question:
What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?
The guests who joined us...
- Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections.
Episode 146 - Turn Online Connections into Real Business & More - Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections.
Episode 148 - Community as a Service - Anne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning.
Episode 152 - Fire-Up Your Freelance Writing
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing music! Check out his music on Spotify!
In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.
Learn About...
- Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.
- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals.
- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.
- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.
- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.
Our Guest...
- Bri Seeley
A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success.
You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health, and more.
Bri has a new podcast - CHECK IT OUT!
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts!
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Our editor Avri makes amazing music! Check out his music on Spotify! *
In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies.
Learn About...
- Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed.
- Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations.
- Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth.
- Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers.
Our Guest...
- Jeff Howell
With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts!
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In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently.
Learn About...
- Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career.
- Pitching Clients: Gain practical tips on how to effectively pitch to clients and secure projects, including the importance of understanding client needs and presenting your value.
- Handling Writer’s Block: Explore techniques to overcome writer’s block and keep creativity flowing, even under tight deadlines.
Our Guest...
- Ann Hohenberger - With a rich background in B2B communications, Ann has honed her skills in branding, customer acquisition, social media, executive coaching, and content creation. Her versatile experience makes her a valuable resource for anyone looking to navigate the freelance landscape.
Join us for a conversation filled with practical advice, personal anecdotes, and actionable tips that will inspire and guide you in your freelance journey.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 152, and if our show moves you, share it and let us know your thoughts!
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On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout.
Learn About...* Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaboration. * Overcoming Leader Burnout: Understand the signs of burnout and actionable strategies to alleviate it through play and intentional breaks. * Creating a Playful Workplace Culture: Learn the steps to foster a resilient, innovative, and inclusive culture by integrating play into daily routines and meetings. * Success Stories: Hear about real-life examples of organizations that transformed their culture and improved employee retention and satisfaction through playful strategies.
Our Guest...* Gary Ware: Founder of Breakthrough Play and author of "Playful Rebellion," Gary is a corporate facilitator and keynote speaker with over 20 years of experience. He has partnered with top-tier companies like SAP and Intuit, using improv and playful methodologies to enhance team dynamics. Recognized as one of the top 25 emerging culture creators, Gary brings a wealth of knowledge on how play can maximize workplace success.
Join us for an enlightening conversation filled with practical tips and inspiring stories. Whether you're a leader, a marketer, or someone seeking to rejuvenate their work life, this episode offers valuable insights for everyone.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 151, and if our show moves you, share it and let us know your thoughts!
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We are thrilled to share our milestone 150th episode!
This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers.
Learn About...
- The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives.
- Influence on Work: Learn how living in a new environment has reignited their creativity and influenced their professional endeavors.
- The Role of Coaching: Understand the profound impact of coaching on personal and professional growth, and why everyone could benefit from it.
- Marketing in the Age of AI: Explore how AI is revolutionizing content creation and why staying human is the ultimate competitive advantage.
Tune in for an episode brimming with insights, inspiration, and heartfelt moments as we celebrate this significant milestone. Whether you're an entrepreneur, marketer, or someone navigating life's many transitions, this episode offers valuable takeaways for everyone.
Our guests...
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- Angus Nelson: Executive coach helping entrepreneurs create a wealthy life, focusing on wholeness, wellness, and goodness. His past episode: "How to Ask the Right Questions" (4th most downloaded as of 6/25/24)
- Courtney Smith Kramer: Author of "Be Your Creative, Sexy Self," outsourced executive creative director, and marketing strategist working with purpose-driven companies.
- Bryan Kramer: Executive coach, keynote speaker, and author focusing on helping executives make impactful decisions for their teams and companies.
Bryan & Courtney were on Ep.17 (last one of season one):
"Human Marketing - Remembering WHO we are Marketing to!" - SURPRISE (brief!) Guest: Dan Gingiss
Ep.44 - "Customer Experience IS Marketing" (2nd most downloaded as of 6/25/24)
Ep. 96 - "Develop Influence Through Shareable Content" (8th most downloaded as of 6/25/24)
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 150, and if our show moves you, share it and let us know your thoughts!
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This episode was based on the following micro blog Megan wrote recently. It sparked some interest, so she decided to make it a quick solo show!
Networking working.
When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com, it said this: "a supportive system of sharing information and services among individuals and groups having a common interest."
I think the second definition is closer to the mark. Perhaps it still doesn't fully get there (for me) because it doesn't include the words consistently or regularly. Maybe in my brain it should also include - then what? But perhaps that is another word. What's a word for what you do after you have made those contacts? Working your network... Communication? Relationship-building?
You see, I think if we have regularly or consistently continued to "work our network" or kept up with people, then folks are top of mind when opportunities come about.
This week I (almost) simultaneously got a reach-out from a former colleague to catch-up and a message from a friend who has been looking for a job for a bit. The former colleague had a potential advisory/consulting opportunity for me... and my job-seeking friend was reminding me she was still out there looking.
The timing of this caused me to look and see if the colleague's company had any job openings that might work for the job-seeker, and they did. Bingo! Now, I'm not saying that means this will be a perfect match and she will get hired, but we wouldn't know if I hadn't looked.
Perhaps there is some serendipity involved here, but my point is that keeping in touch with former colleagues is a great idea - and not just when you need something. The more we stay top-of-mind, the more potential we have to help others and ourselves.
Keep building those relationships by the random reach-out, by commenting on their posts, sharing their content... and always keep an open mind about how we can help each other! Work that network.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 149, and if our show moves you, share it and let us know your thoughts!
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In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space.
Learn about...
- The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey.
- Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement.
- Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event.
Our guests...
- Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering.
Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.
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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
Our editor Avri makes amazing
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We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors.
Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 countries, proving that he knows a thing or two about making a mark in the digital marketing realm.
Learn about...
- Strategies for Identifying and Vetting Brand Ambassadors: Phil underscores the importance of authenticity and connection, advising brands to consider their most passionate customers as potential ambassadors.
- Measuring the Success of Ambassador Programs: Learn about the significance of tracking metrics and the nuances of content lifespan across different platforms.
- Embracing Diversity in Ambassadorship: Explore the multifaceted approach to diversity, going beyond demographics to include a variety of content creators and influencer levels.
...and so much more!
Our guest...
- Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.
As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.
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Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 147! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities.
In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby marketer" to a growth strategist with an impressive $175 million in client revenue under his belt.
Learn about...
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The Evolution of a Marketer: Troy discusses his transition from social media marketing to growth marketing and revenue operations, emphasizing the importance of adapting and evolving in the ever-changing marketing landscape.
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Building Online Relationships: Discover his insights on turning online connections into meaningful, real-life interactions, and the significance of nurturing these relationships over time.
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The Power of Podcasting: Troy shares his experiences with his solo show "iDigress" and his new venture "Unfiltered Growth," offering listeners a peek into the future of podcasting and the potential it holds for content creators and marketers alike.
Our guest...
- Troy Sandidge is a growth strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating $175 million in client revenue and launching over 35 brands worldwide.
The 5x Agency Builder, 3x Founder, Fractional CMO, Author, Startup Advisor, Global Speaker & Emcee, and Co-Founder of Season Three Media has over 15 years of experience helping brands drive revenue, establish brand resonance, cultivate community development, and create social impact.
He is the host of the Webby nominated, Top 50 Digital Marketing & Sales Podcast iDigress and co-host of his new podcast with Christina Kay Unfiltered Growth: Real Talk on Trends & Strategies.
Grab Troy's book: Strategize Up!
We recorded this one live if you'd like to watch, HERE.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 146! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular.
Learn about...
- The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile.
- Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job.
- Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance.
Our guest...
- Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor.
She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.”
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 145! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Bonus Episode Here!
And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful!
It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge...
Both teams have great social media presence! We will both fight another day.
Rita Oak is the artist we mentioned who posts her drawings - check out her Twitter.
If you'd like to SEE the fun, HERE is the video! (there were props and screen shares :)
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 144! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips.
Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach.
Also learn about...
Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts.
Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clients who may not be the right fit -- and being willing to pivot when necessary.
Our guest...
- Jessika Phillips
Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot.
NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.
If you'd like to watch us record this one live, it is HERE. And THIS is Jessika's C.A.R.E. one sheet.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 143! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.
The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.
Learn about...
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The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating.
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Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains.
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Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key.
Our guest...
- Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 142! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :)
Learn about...
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Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA.
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Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives.
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Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing a great customer experience.
Our guest...
- Bryan McCarty
Bryan is the Director of Marketing at Orum, the simplest API for fast, reliable payments. As a B2B fintech marketing leader, Bryan has been the founding marketer for several successful brands, including Banno (acquired by Jack Henry in 2014), Moov, and Hummingbird.
As a connector at heart, Bryan gives back to the fintech marketing community through his passion project, FintechMarketers.com, a free job board helping fintech marketers discover the best fintech marketing jobs.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 141! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER!
Learn about...
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The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day.
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Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance.
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Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives.
Our guest...
- Erik Fisher
Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 140! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.
Learn about...
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How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that.
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How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements.
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Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values.
Our guest...
- Peg Fitzpatrick
Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility.
Learn about...
- How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sales.
- That having a well-documented tracking and reporting system is important for attributing success to events. Understanding the impact events have on the customer journey, even if the sales correlation is not immediate, is key. Collaboration between marketing and sales is crucial for effective follow-up and nurturing of leads generated at events.
- Events should be viewed as opportunities to create personalized experiences and make meaningful connections with potential customers. It's essential to focus on providing value and building brand loyalty rather than just selling. Adaptability is also crucial, as not every event or strategy will lead to immediate success; finding the right timing and approach that aligns with the target audience is super important.
Give it a listen!
Our guest
- Stefan Slattery
Stefan is currently Head of Marketing at Cable a REG-tech startup, helping revolutionize the BaaS/Embedded Finance risk & compliance space, and before that, he was the Head of Growth at VGS, the world's largest cloud-based tokenization platform. Before entering the world of Fintech, Stefan spent 11 years leading digital and partner marketing efforts in SaaS, e-commerce, and consumer electronics.
He currently lives in the White Mountains in NH and in his spare time, enjoys traveling, skiing, New England craft beer culture, and loves heading to meetups and connecting with other people in the fintech/payments scene.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 138! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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This will surely be the first in a series we will do on A.I., with its constant changes and advancements!
Learn about (written using Dustin's Magai tool!)...
- Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over time.
- Integration of multiple AI models can maximize their strengths: Guest Dustin mentions that Magai integrates multiple AI models, allowing users to leverage the strengths of each. This approach can potentially enhance the overall capabilities and effectiveness of AI tools.
- Surrounding oneself with positive and supportive people is important: Dustin shares a personal business challenge and emphasizes the significance of having positive and supportive individuals around him. This highlights the importance of building a strong network and seeking support from others during challenging times. The episode concludes with a reminder to reach out for help if needed and to remember that difficult times are temporary.
Our guest
- Dustin W. Stout
Dustin is an entrepreneur, AI enthusiast, and Founder at Magai. Since starting his blog in 2011, Dustin has built a successful career as a full-time digital marketing consultant, speaker, and has created numerous products that help digital creators accomplish more. His current focus is Magai (maj-eye)—the world's best AI tools in one place.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 137! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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Our expert on this episode teaches us about getting hired and working with recruiters!
Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers.
Jodi also advises us how to handle interviews, such as preparing beforehand, asking insightful questions, and sending prompt thank-you notes. It might sound like common sense, but apparently it isn't as common as we would think.
Whether you are on the hunt at the moment or not, it's all super useful info for everyone.
Our guest
- Jodi Knittle is a human resources professional with a history of success influencing the strategic direction of organizations. She offers an exceptional ability to quickly assess employee strengths and weaknesses, and building teams aligned with organizational visions.
Recognized as a trusted partner to business stakeholders who excels at driving cultural transformation to further organizational growth, Jodi intuitively identifies high-quality talent through recruiting efforts, which is critical to advancing the missions of companies. She plays a vital role in developing business strategies and delivering critical support to executives and employees. And she has a talent for uncovering business drivers that deliver a significant fiscal impact.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 136! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
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Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy.
Learn about...
- Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles.
- Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary.
- Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences.
Our guest
- Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts.
Brooke has a Bachelor’s degree in graphic arts and film production from the University at Buffalo and a Master’s degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams.
In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 135! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
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ALSO: Our editor Avri makes amazing
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Events are Megan's love language and this episode hits on all the reasons why!
Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable.
Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact.
He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE.
Our guest
- Phil Mershon
Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences."
Events are an essential part of the marketing mix! Look for more shows on how to do them well.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
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Part two of the reunion show with four season six guests is here!
More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"
We also want some feedback from YOU, our listener... Tell us what YOU THINK - here.
Group 1
- Julie Riley
Ep. 118 - Livestream Your Podcast with Julie Riley - Jeff Sieh
Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh
Group 2
- Lindsey Bowshier
Ep. 112 - Clarity on Agency Traction & Growth with Lindsey Bowshier - Dave Bruno
Ep. 121 - What is the Value & Future of ChatGPT with Dave Bruno
We hope you get some new insights and laughs (the video is HERE if you would like to see all the trials and tribulations with tech issues--our editor Avri really earned his $ on this one!), and that you're motivated to go back and listen to their episodes if you haven't just yet.
We also tease the next episode with a very special guest Jen and I both have worked with!
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 133! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
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SEASON 7 IS HERE!
Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!!
Tell us what YOU THINK - here.
One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"
GROUP 1
- Rachel Bruce
Ep. 128 - Exploring the Ever-Changing Marketing Landscape - Cass Cooper
Ep. 129 - Marketing in the Age of Trolls (and Counter-Cultural “wars”)
GROUP 2
- Jim Fuhs
Ep. 111 - Broadcast on Amazon Live (guested w/Chris Stone) - Madalyn Sklar
Ep. 122 - Twitter Talk
GROUP 3
- Danny Monzon
Ep. 123 - Humanize Your Brand Through Chat Automation - Jeremy Linaburg
Ep. 119 - Nurturing a Community on TikTok
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 132 - the 1st of Season 7! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
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Squirrel! Another way we refer to that shiny new thing that distracts us.
Marketers classically have shiny object syndrome, and admitting it is the first step, right?
This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas.
We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation!
Our guest
- Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve.
With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.
Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023.
Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier
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We are "Making a Marketer"... in all ways. Check out episode 131 - the last one of Season 6! Please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!
Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.
Our guest
Amanda Natividad Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Resources from Amanda:
Original post on Zero-Click content
Being refreshing, not different
Zero-Click marketing
Amanda's book reco: "Lost and Founder" by Rand Fishkin
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We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!
Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.
There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.
"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."
We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.
Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan
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We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!
We cover SO much ground in a short show!
Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly.
Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all.
Our guest
- Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies.
Rachel resides in the Chicago suburbs with her husband and 2 sons.
Rachel's book reco: The Catalyst: How to Change Anyone's Mind
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We are "Making a Marketer"... in all ways. Check out episode 128 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!
This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective.
We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more.
Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on!
From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com
Our guest
- Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle.
In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity.
Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life.
Marisa's book recos:
"The 4 Agreements" by Don Miguel Ruiz
"Selling Boldly" by Alex Goldfayn
VIDEO: We recorded this one live (naturally!) if you'd like to watch it.
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We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!
It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects.
Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory.
Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results.
Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot.
Our guest...
- Brooke B. Sellas
Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches Digital Marketing courses (online) at the University of California, Irvine.
Brooke's book reco: "Teenage Wastebrand" by Evelyn J. Starr
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We are "Making a Marketer"... in all ways. Check out episode 126 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!
There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail!
The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform.
On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform.
"The head of Instagram has come out and said multiple times that they are moving towards more personalized conversations; that they see more and more behavior on the platform where people are sharing things within direct messages -- more so than sharing their stories or posting things publicly."Our guest...
Jenn Herman, Owner/Founder of Jenn’s Trends
- Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.
Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.”
Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!)
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We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!
Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?
Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in.
"The meaning of communication is the response that you get."
We learn a lot about how to think about communication on this episode -- get your note taking devices ready!
Our guest...
- Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.
With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.
Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien.
If you'd like to watch us record this (we livestreamed it), the video is HERE.
And if you'd like to check out her previous episode - 24 - it's HERE.
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We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!
Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist!
Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond.
The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations.
"Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure."
He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools.
Our guest...
- Danny Monzon
From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits.
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We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!
Twitter has been going through MASS changes since it came under new ownership! #Understatement
Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it.
We recorded this one LIVE if you'd like to watch the video.
So much fun!
Our guest...
- Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 27 years of digital marketing experience and 18 years of social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings people together in an active one hour discussion revolving around Twitter marketing. Since launching more than seven years ago, it has reached over 15 billion impressions. Madalyn also hosts three weekly audio rooms in Twitter Spaces. And she interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the All Things Audio podcast with Suze Cooper. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Madalyn's book reco: Arlan Hamilton's book "It's About Damn Time"
Tools:
-
SUPER cool tool she recommended to track Twitter Spaces recordings (there are podcast tools too!): Flowjin.com
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And HERE is the discoverability tool for Spaces she shared with us
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We are "Making a Marketer"... in all ways. Check out episode 122 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!
Generative artificial intelligence has made a BIG splash over the past few months!
Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023).
"It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools."Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge.
We would love your feedback on this episode! Email megan @ powersofmarketing.com.
Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?”
Our guest
- Dave Bruno
Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie, and GERS. He has built his brand by helping businesses identify and take advantage of opportunities where technology intersects with industry challenges and consumer behaviors. And ChatGPT technology, despite all the hype and hyperbole, clearly has the potential to impact every business on the planet. He joins us today to help us separate the hype from the reality and see if there’s really a there, there.
Dave's book reco: ANYTHING written by Seth Godin.
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We are "Making a Marketer"... in all ways. Check out episode 121 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!
We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN.
An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational.
From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us.
Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros.
Our guests
- Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group
Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments.
Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand. * Ashley Bowen Cook, President of Greteman GroupAshley grew up in aviation.
And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision.
Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree.
Sonia's book reco: "A Big Life" by Mary Wells Lawrence
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We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!
Is TikTok just for the kids? Or will your grandparents be taking over the platform?
Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created.
People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives.
Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness!
Our guest
- Jeremy Linaburg, Co-Founder & Owner of Wholesome Media
Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them.
Jeremy's book reco: "Creativity, Inc." by Ed Catmull
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We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
ALSO: Our editor Avri makes amazingmusic! Check out his music on Spotify!
There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about.
Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more.
Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim!
Our guest
- Julie Riley Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs.
Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy
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We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazingmusic! Check out his music on Spotify!
Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way.
What is a personal brand?
"I like to think of it as the version of you that lives in other people's heads."
Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.
Do you know what your personal brand is?
Our guest
- Christine GritmonChristine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.
Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley
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We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazingmusic! Check out his music on Spotify!
Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23!
Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.
Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.
Our guest
- Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.Her YouTube page and her Facebook page are also great resources.
Brie's book reco: "Bad Ass Your Brand" by Pia Silva
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We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazingmusic! Check out his music on Spotify!
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
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We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his music on Spotify!
What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!!
We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!
Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.
We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!
Jeff's book reco: "Creativity, Inc." by Ed Catmull Grace's book reco: "Building a Second Brain" by Tiago Forte
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We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his music on Spotify!
The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing!
She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.
Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!
Also, May King has a giggle you will never forget.
Our guest...
- May King Tsang
May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.
She does this by creating Live Social Media Content on your best performing platforms.
She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.
May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.
And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!
May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie
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We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his music on Spotify!
Our guest on this one is close to our host in more ways than one!
Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
So many ideas shared through her own experience for those who own their own business or are considering it.
We also hear a bit about how they implemented a 4-day workweek!
Our guest...
- Lindsey Bowshier
Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.
Lindsey’s book reco’s:
“Rocket Fuel” by Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino Wickman CliftonStrengths by Gallup
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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
Our guest on this one is close to our host in more ways than one!
Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
So many ideas shared through her own experience for those who own their own business or are considering it.
We also hear a bit about how they implemented a 4-day workweek!
Our guest...
- Lindsey Bowshier
Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.
Lindsey’s book reco’s:
“Rocket Fuel” by Gino Wickman and Mark C. Winters “Traction: Get a Grip on Your Business” by Gino Wickman CliftonStrengths by Gallup
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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
If there ever were two rockstars of live streaming on Amazon, these are the guys!
We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
Their book recos:
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How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
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Conviction Marketing by Kelly Roach
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We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
If there ever were two rockstars of live streaming on Amazon, these are the guys!
We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
Their book recos:
-
How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
-
Conviction Marketing by Kelly Roach
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We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests!
We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened.
On this one...
Rain Bennett
- Episode 101: "Turn Your Tragic Flaw into Your Super Power"
Jen Cole
- Episode 105: "Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest"
Julia Jornsay-Silverberg
- Episode 106: "Empowering Online Authenticity"
Cass McMann
- Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
We are officially into SEASON 6, friends!
This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation.
On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests.
Group 1
Angus Nelson
- Episode 90: "How to ask the right questions"
Richard Porter
- Episode 108: "Connection through the Human Interaction of Events"
Group 2
Dan Gingiss
- Episode 96: "Develop Influence Through Shareable Content"
...And back to 2019 he was on Ep. 44: "Customer Experience IS Marketing"
Elisa Camahort-Page
- Episode 95: "How to Engage Positively with Press/Media"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-)
Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard).
This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way…
Our guests...
- Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation
Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons). * Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation
Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel.
Craig's book reco: "It’s Not About How Good You Are, It’s About How Good You Want to Be" by Paul Arden
Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis
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We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG.
As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved.
Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?!
Our guest...
- Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting.
His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife.
Mike's Book Recos: - The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber - Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum
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We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our editor Avri makes amazing music! Check out his new song "Ain't No Fool"
Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives.
They are intertwined!
We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement!
You will be better for learning from JJS.
Our guest...
- Julia Jornsay-Silverberg - #AntiHighlightReel creator, brand manager at Now Marketing Group, speaker, and dance party enthusiast; she helps people show up unapologetically.
Julia is a social media enthusiast who loves to excite, inspire, and motivate people to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and Telesco Creative Group. As the 2018 recipient of the “Emerging Alumni Award,” granted by the University at Buffalo School of Management Alumni Association, Julia has more than 10 years of experience working in digital marketing, and is known for delivering powerful presentations that leave people feeling excited and empowered.
Julia's Book Reco: Big Magic by Elizabeth Gilbert on Audible – listen to it vs reading it, per Julia!
If you are interested in hearing more about Now Marketing Group's Social Media Week Lima, head to the event website.
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We are "Making a Marketer"... in all ways. Check out episode 106 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest!
Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more.
Get to know Jen in a different way than you have before!
Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer.
Our guest...
- Greteman Group and co-owner of X-Stand Standing Desk
Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world.
Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies!
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We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We have said it before and we will say it again - video is HOT!
Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time.
Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at.
It's a fun convo - we would love to know what you think!
Our guest...
- Uscreen “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos.
Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform.
When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.
Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins
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We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five.
Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich").
Optimal Confusion
Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking!
Events Progress
We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI.
Awe & Wonder
You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people.
Our guest?
- Do you know me? Let's connect! Here's my latest bio... Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing.
Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.
Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience"
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We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! THIS show was edited by Megan:)
Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content.
Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)
We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?
Amy gives us some really solid tactics and strategies we can put to work right away!
Our guest...
- Amy Knightley - Founder & Chief Strategist @ Savvy Mudder Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels.
Amy's book reco: great on the job by Jodi Glickman
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We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around!
Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs.
Turn that obstacle into an opportunity.
He gives us a deal on his OWN book as well - you gotta listen all the way through for that!
Our guest...
- Rain Bennett
Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.
His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.
Rain's book recos: The War of Art by Steven Pressfield
We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!)
Can you believe she used to think writing was boring? For real.
She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.
Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one.
"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."
We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.
Are you listening to your audience? Your audience will tell you what content is and isn’t working!
There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure.
Our guest...
- Ann Handley As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Ann's book recos:
- The New Rules of Marketing and PR by David Meerman Scott
- Linchpin by Seth Godin
We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.
It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring!
We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you.
Our guest...
- Mel Kittle Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.
Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence.
Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership.
She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022.
Mel's book reco: "Together" by Dr. Vivek Murthy
We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We regularly hear good marketing contains good storytelling.
It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling.
Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.
Our guest...
- Chad Illa-Peterson Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging.
Chad's book recos: Storyworthy by Matthew Dicks Cumulative Advantage - Mark Schaefer’s (past MaM guest!)
We have a new website coming SOON - MakingAMarketerPodcast.com (not quite live at time of publishing)!
We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"?
After a very interesting few weeks the lessons for this episode were not difficult to pull out!
- Being snowed-in taught me one...
- The never-give-up mentality of my QB / team taught me another...
- And, finally, after quite a few "new" adventures being kicked off in '22 - there was another...
This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts.
Megan's Blog - she's a writer too (blog post on this ep to come)!
Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown
We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results!
Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.
“A great customer experience strategy is the best way to get people talking about a brand.”
Our guest...
- Dan Gingiss Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.
Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.
His book reco: Big Little Breakthroughs by Josh Linkner
We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us!
Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree.
You'll be able to put this knowledge to work right away - whether you work with the press / media or not!
Our guest...
- Elisa Camahort Page Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition.
Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce.
Elisa’s past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech.
Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com.
Elisa's course - genConnectU Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All
Her book recos: Caste by Isabel Wilkerson The Empathy Edge by Maria Ross Radical Empathy by Dr. Terry Givens
If you'd like to watch the video to see us do this live - here.
We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves.
And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way.
SO much inspiration on this one!
"What the mind believes, the body receives."
Our guest...
- Candice Denise Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness.
Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one’s well-being (mind, body and soul). She’s fueled by a passion to connect with, fuel and embrace one’s true self. Currently based in Maryland she’s a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated.
Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info)
Her book reco: Year of Yes by Shonda Rhimes
The GLOW She-eo Community
We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
The brain is complicated, but our guest on this episode does a great job of breaking it down for us!
Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode.
Tim was recommended to us, and he delivered -- getting our brains really working on this one!
His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE!
Our guest...
- Tim Ash Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.
His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!)
If you'd like to watch the video - we recorded this one LIVE.
We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)!
She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur.
She is known as the "Tweeting Goddess," and you will absolutely understand WHY!
The viral tweet she told us about is HERE.
Our guest...
- Sam Kelly Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman.
Her book reco: Little Book of Twitter Magic by Samantha Kelly
Bonus: The Daily Reflections
We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what?
Our guest Dr. Allana Da Graca helps us get out of our heads on this one!
Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime.
Harvard Business Review article mentioned on the show.
Our guest...
- Dr. Allana Da Graca Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible.
Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more.
Her book reco: Expert Secrets Power Your Profits by Susie Carder
We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh.
When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started.
More than likely you'll listen to this episode more than once -- there's so much GOLD in this one!
Our guest...
- Angus Nelson Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs.
GIFT from Angus: "7 Questions to Change Your Life" His book reco: Expert Secrets by Russel Brunson His Instagram is a great place to follow / connect with him!
We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish.
Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:).
Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).
Megan's Blog - she's a writer too!
Book recos: Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book It’s Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting!
"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."
Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that!
"...be brave and put your authentic self in the world... the world needs you."
Our guest...
- Cass McMann Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging.
Because when organizations know better, they do better.
Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.
Cass' Blog - please check it out -- so much good stuff!
Her book reco: You, Inc.- The Art of Selling Yourself by Harry Beckwith and Christine Clifford
We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Our FIFTH season is officially ON.
We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says.
In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Rob & Kennedy - Mastering Email Marketing, Ep. 66
Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79
Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83
Chris Craft - Crafting Creative Copy Writing - Ep. 67
Nathalie Gregg - The Power of Twitter Chats - Ep. 62
Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75
Melissa Majors - Inclusivity as a Business Advantage - Ep. 84
Gary Ware - Transforming Culture - Ep. 59
Judi Fox - Captivating Clubhouse - Ep. 80
We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
FIFTH SEASON?! Yes!
We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!
In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Troy Sandidge - Marketing Strategy, Ep. 65
Gary J. Nix - Challenges in Media Communication - Ep. 76
Jim Fuhs - How to Build a Livestreaming Show - Ep. 69
Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74
Kendra Losee - Marketing CBD - Ep. 60
Christina Garnett - Visual Intelligence - Ep. 71
We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
BONUS EPISODE
This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start.
Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good.
Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time.
Our guest...
- Chuck Moran As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes.
The pandemic brought opportunity. Chuck’s team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery..
A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff.
Watch the video of this episode, recorded live: BONUS, Ep. 85
We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person.
We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors!
This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits.
Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four!
“Inclusion is more than a moral obligation - it’s a competitive advantage.”
Her book:The 7 Simple Habits of Inclusive Leaders - A guilt-free guide on how to boost innovation and performance by involving others equally
Our guest...
- Melissa Majors, “The Inclusive Leadership Expert” CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus.
The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University.
Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well.
She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group’s Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International’s WEC, The Northwest Event Show, Catalyst Events, Legg Mason’s DEI Conference, and many more.
Her book recos:
- Chris Voss: Never Split the Difference: Negotiating As If Your Life Depended On It
- Brene Brown: Braving the Wilderness
Check out the LIVE Video if you'd like to watch us chat.
A couple of great blog posts by Melissa:
- Exclusion Literally Hurts
- Inclusion Confusion
We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest!
Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.
One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.
Our guest...
- Dorothea Bozicolona-Volpe Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.
Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.
There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy
She’s also an avid skateboarder who tweets to relax.
Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg
Her book recos:
- Unleash Your Primal Brain – Tim Ash (who will be a season 5 guest!) - a great book for business, relationships, personal development – operating system for human beings.
- Radical Alignment – Alexandra Jamieson and Bob Gower - a proven “Low Drama, High Joy” method for productive, empathy-based communication and collaboration for ANY relationship -- business, personal, or otherwise.
- BONUS Book: Marketing Rebellion by Mark Schaffer
Check out the LIVE Video if you'd like to watch us chat.
We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back.
The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.
SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.
She shares several tools too - you gotta listen to learn what they are to get them all!
Our guest...
- Kelly Noble Mirabella Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.
Kelly's Previous Eps.:
Episode 23: AI Chatbots
Episode 16: Live Streaming, along with guest Chris Strub
Her book reco: The YouTube Formula by Derral Eves
Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth
We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast! Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events...
Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that!
Our guests...
- Troy Sandidge Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises.
As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™. * Dai Macdonald - Social Media Specialist at Shaky's Pizza Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention.
Troy's book reco: Value Based Selling by Alan Weiss
Dai's book reco: The Hidden Psychology of Social Networks by Joe Federer
We are "Making a Marketer"... in all ways. Check out episode 81 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one.
We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show.
SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course).
*Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform!
Our guest...
- Judi Fox Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.
With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.
Judi's book reco: Tipping Point by Malcom Gladwell
We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.
It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive.
Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide!
Our guest...
- Dennis Wakabayashi Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies.
In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands.
Dennis' Business Book Reco: The Experience Maker by Dan Gingiss (pre-order for release Sept. 14, 2021)
We recorded this one live! If you'd like to watch it, here it is on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense.
You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!).
Our guest...
- Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!
Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida.
Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat.
Brianne's Business Book Reco: Stand Out by Dorie Clark
We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.
While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!
This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.
We can all use more positivity, and help finding some direction, no?
Our guest...
- Fred Blumenberg - Positive Mindset Coach
Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily.
He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.
Fred's book recommendation: The 10 X Rule by Grant Cardone
His podcast: The Authentic Zone
We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"!
For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.
We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.
We get deep, y'all!
Our guest...
- Gary J. Nix - Founder & Chief Strategist at Brandarchist Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity.
Gary's Book Reco's: The Invincible Company by Alexander Osterwalder Change by Design by Tim Brown
Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.
I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.
The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.
65% of humans might not. If that isn't compelling enough to learn more, I don't know what would be!
Every human should be able to read and hear every thing we do as marketers. Full stop.
Grab a pen and paper for all the tips Alex gives us!!
Our guest...
- Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College
Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.
She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.
Accessibility apps Alex shared with us: Emojipedia & MixCaptions
Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses
If you have an input or information to share with us about digital accessibility, please DM us on Twitter!
We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
Do you know what gets you FOUND on the search engines? I mean, really understand how it works?
On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...
This is a great complement to the show we already did with Brie Anderson previously!
Our guest...
- Diana Richardson - Social Media & Community Manager for Semrush Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.
A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.
We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..."
Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it.
Start small and make it fun are two of her tips!
Our guest Maiko's book recommendation: Built to Sell
Our guest...
- Maiko Sakai - Founder of Airtight Concepts Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.
Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.
We did this one live if you want to check out the video on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?
Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!
We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all
Special Gifts as we close out 2020 and kick-off 2021!
~ Win a copy of Ramon's latest book
~ AND get yourself an X-Stand!
BOTH complements of Ramon for one lucky winner!
Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show).
YouthEducationProject.org is his non-profit - check it out and support it, friends.
Our guest...
- Ramon Ray - Founder of Smart Hustle Media He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two.
Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives!
Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.
We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.
Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.
This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.
Here's a scientific article about visual intelligence, and a fancy deck about how it works.
Our guest...
- Christina Garnett, Senior Insights Strategist at Vizit Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.
Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!
Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.
Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing?
Yvi has the answers on this one!
Our guest...
- Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & Practitioner
As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.
Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.
We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age.
We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.
Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise.
Our guests...
- Tim Sohn Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order.
- Jim Fuhs President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations.
Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology.
Get online with your clients and prospects and build that community.
We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released song, "Too Close"!
Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!
Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.
BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.
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The MarTech map Jon talked about >> http://bit.ly/martchmap
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FUN thing Jon shared on the bonus Q... spook yourself up, y'all!
https://myevildoll.com/
Our guest...
- Jon Ferrara CEO & Founder at Nimble jon@nimble.com Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.
We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!
Struggle with writer's block? Need some help sparking creativity? Chris has you covered.
Our guest...
- Chris Craft Chief Content Officer at Neo Lux Marketing Agency And Founder at Nao Media Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.
Twenty-minutes of pure goodness.
Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.
Please share your feedback with us too - we want to hear it.
We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.
Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.
Our guests...
- Rob & Kennedy are from Newcastle Upon Tyne in the North east of England
You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.
Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.
Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."
My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.
For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.
"You're the only person who looks at 100% of your content."
Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK Their podcast is the Email Marketing Show: Every Wednesday
We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot.
EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!
Our guest...
- Troy Sandidge Chief Strategy Officer at Vult Lab Troy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises.
As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more.
It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand.
We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
Part one of this reunion was POWER-packed, and so is this one!
Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.
They're all doing interesting things (personally & professionally), which is super inspiring!
GROUP 1
- MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton
- MADALYN SKLAR ~ EP. 45 ~ Twitter Relevancy & Updates
GROUP 2
- JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview
- SARAH EVANS ~ EP. 51 ~ Marketing vs PR with Sarah Evans
GROUP 3
- JENNIFER WATSON & KRISSY BUCK ~ EP. 48 ~ Tech Tool Tips
- BRIE ANDERSON ~ EP. 56 ~ Success With SEO, Strategically
Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.
We are "Making a Marketer"... in all ways. Check out EPISODE 64 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
https://bit.ly/mamITuneNEW
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you!
If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all.
GROUP 1
- DAN GINGISS ~ EP. 44 ~ Customer Experience IS Marketing
- DANIEL GLICKMAN ~ EP. 53 ~ Maximizing Video & Community
GROUP 2
- NEAL SCHAFFER ~ Ep. 50 ~ Living in the Age of Influence
- CAITLIN JENKINS & AMY TISHLER OF SIMPLY SOCIAL MEDIA ~ Ep. 58 ~ Micro Influencer Events
GROUP 3
- ERIK FISHER ~ Ep. 40 ~ Marketing a Podcast & How to Get Started
- CHRISTINE GRITMON ~ Ep. 41 ~ Marketing a Small, Local Business
THIS is another epic cavalcade of awesomeness... If you missed any of their episodes, give them a listen (links included above to make it easy!)
We are "Making a Marketer"... in all ways. Check out EPISODE 63 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his recently released ALBUM, Underrated!
BONUS EPISODE SEASON!
Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform.
Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly.
Our guest...
- Nathalie Gregg Adjunct Faculty/Leadership & Performance Coach/Speaker
Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg.
Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat.
LeadLoudly is the battlecry & movement for women to live bold confident #fearless!
We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info.
The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!
NOTE: We have NEW, amazing music on our into and outro that's provided by our gifted editor, Avri Music! He has a new album out now called Underrated - check it out EVERYWHERE.
We are "Making a Marketer"... in all ways. Check out EPISODE 62 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
BONUS EPISODE SEASON!
To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being.
We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial.
Our guest...
- Mskindness B Ramirez Mskindness is a Master Educator, CEO of EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond.
“For me it’s simple. Cannabis calms the chaos, and gratitude wins.”
This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using education in marketing is something we can all be doing vs. just "selling."
TOP word from this show: INCLUSIVITY.
Important Links: - Check out her Elevated Chats podcast
-
Her book coming out SOON: Our Very Special Garden
-
Club Kindness
We are "Making a Marketer"... in all ways. Check out EPISODE 61 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
BONUS EPISODE SEASON!
At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important.
Our guest...
- Kendra Losee Kendra is the Founder of Mota Marketing, which helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, “Cannabis Marketing Live, All Puff, No Fluff,” and regularly teaches graduate-level social media and marketing courses.
We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you!
Check out her lab -- she will teach you how. AND her previous episode with us on Cannabis Marketing.
We are "Making a Marketer"... in all ways. Check out EPISODE 60 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
BONUS EPISODE SEASON!
This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard.
Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are.
Our guest...
- Gary Ware Creative Catalyst & Workshop Facilitator and Founder of Breakthrough Play, and a Digital Media Specialist Gary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance.
Gary spent over a decade in the corporate world and originally pursued improv to master public speaking. He quickly discovered that combining improv and play could be a powerful solution to achieve various business challenges.
If you are interested in an experiential team-building workshop for your team--reach out to him.
Helping companies make transformations through PLAY -- how cool is that?! Gary Ware is also a TEDx speaker - check it out. And he's helping to head up a San Diego chapter of Culture First. Culture First is an organization created to help "a group of leaders, practitioners, and change agents committed to amplifying what people are capable of being and achieving at work."
As we move forward with the podcast, the Black Lives Matter movement will not be "the" subject, but we will make a conscious effort to have more Black people and other people of color on the show. We will also do some shows on marketing in the cannabis industry - a topic so popular, we just have to (episode 26 from November of 2018 is the second most downloaded episode of the past two years so far)! Next up: Kendra Losee talking about Marketing CBD as we record on Facebook LIVE.
We hope you enjoy the BONUS content, and we'd love your feedback on who and what you'd like in the show.
We are "Making a Marketer"... in all ways. Check out EPISODE 59 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us.
An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.
Our guests...
- Amy Tischler Co-Founder/Owner - Simply Social Media
- Caitlin Jenkins Co-Founder/Owner - Simply Social Media Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.
They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. What started with their micro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico has now grown into a large influencer network made up of a diverse and talented group of content creators.
"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.
These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.
Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.
BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.
We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book!
Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing.
Our guest...
- Melanie Deziel Chief Content Officer - LinkedIn | Twitter | YouTube | Facebook Melanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
We also spoke about how to market at at time when the world is going through a crisis (or two) -- she provided some really valuable tips for us as we navigate the challenging waters we're all going through.
If you'd like to see the video, check it out on YouTube.
We are "Making a Marketer"... in all ways. Check out EPISODE 57 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked.
Our guest...
- Brie Anderson Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook "An analytical nerd with a soft spot for strategy"
As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments.
Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life!
We talk big-picture marketing strategy - "If you don't know your audience -- who you're marketing to, or who you're trying to sell to... who you're trying to reach -- then you can't have a strategy, really."
We talk ins-and-outs of SEO and TOOLS - "If you don't go out and create your Google My Business, your Facebook Page, your OpenTable profile, they will create them FOR YOU..."
...Moz is one tool we discussed! Will they see this "back-link"? ;-)
Check. It. Out.
We are "Making a Marketer"... in all ways. Check out EPISODE 56 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away.
This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration.
Our guests...
- Graham Bloem President & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training
- Kyrie Bloem Vice President & Director of Operations, Shelter to Soldier / Specialty Dog Training
Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about!
- Their Website: https://www.sheltertosoldier.org/
- How to donate: https://www.sheltertosoldier.org/giving/
- Subscribe to their newsletter
- SHOP (their swag is SO shop-able): https://www.sheltertosoldier.org/shop/ (you AND your pups will be so decked-out!)
- Instagram - their most popular social media platform
In this "pause" (paws ;-) with Covid-19, they're getting creative and adapting to keep the organization going as STRONG as ever!
Give it a listen... and you can check out the YouTube video also if you'd like to see it as we recorded.
We are "Making a Marketer"... in all ways. Check out EPISODE 55 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"!
Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely.
There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away!
A TOP quote from the show: "If you don't like change, you will hate irrelevance."
Our guest...
- Duncan Wardle Former Head of Innovation & Creativity at Disney 💡 Keynote Speaker | Innovation & Creativity Consultant Drawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
His unique approach to "Design Thinking" places the end user at the core of the creative process, uncovering new and usual insights for innovation, and instantly propelling any business to greater heights. Reach out to him for: ~ Inspirational Keynote Speaking ~ Creativity & Innovation Workshops
Duncan inspires us to think differently. He's a man who loves to lead workshops, so be prepared with a piece of paper and a pen!
NOW is the time to think about how we can approach this very unique point in time in a way that helps us all come out of it as better teammates, and as better organizations at a whole.
We are "Making a Marketer"... in all ways. Check out EPISODE 54 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects.
This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from.
This conversation about video ended up also being quite a bit about community, empathy, and imperfection.
Our guest...
- Daniel Glickman CMO of Wave.Video Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative.
He has authored two books you should check out: Personalize This - and - Disrupt That
Do you think about "pace" when you're creating videos? Whether your videos should be short-form or long-form? You will after you listen to this.
As we talked about, he has his own podcast on which I was a guest -- we explored authenticity on that one... and there are soooo many good nuggets to think about on the topic between the five guests. Check THIS OUT.
If you'd like to experience the video version of this show, you can go ahead and watch it over on YouTube - Episode 53 (also subscribe while you're there! We haven't really put an effort into subs:).
We are "Making a Marketer"... in all ways. Check out EPISODE 53 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!).
Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that!
Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people really like to sell - we find so many things we can do instead! You'll think about that differently after listening to this.
Our guests...
- Andrew and Pete Founders & Chief Awesome Officers of ATOMIC Andrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England.
They both always had a passion for business and entrepreneurship, and ambitions to one day rule the world, so when they graduated they decided a "proper job" was not for them… and they set-up their own company.
FAST FORWARD TO NOW: ATOMIC
The main aim of their business and headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That's what they believe.... that it's actually better being small, because they can scale their businesses in better ways, whilst keeping the freedom and flexibility that a small business offers us.
There are many things that hold us back, and these two help us realize ways to break down some barriers for ourselves and our businesses. They have a Webinar they're offering, which Pete mentions, so we wanted to be sure to share that link with you - How to Generate Leads Through Social Media and Content Marketing. OH, they also have a great book - Content Mavericks.
Andrew mentions VideoAsk by Typeform at the end, so we wanted to share that with you also.
If you want to grow YOUR business or your CLIENT'S businesses / sales, this is 100 the episode for you. They want to INSPIRE YOU to DO something. Let us know what you think!
We are "Making a Marketer"... in all ways. Check out EPISODE 52 -- and please take a minute to subscribe, rate, & review us on iTunes (& mention THIS ep!) -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is primarily sponsored by Jen Cole - thank you! :::
When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL!
We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR.
Our guest...
- Sarah Evans Founder of Sevans Strategy & Sevans Digital PR Sarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations.
Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, WalMart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Las Vegas crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.
If you've wondered yourself "what is the difference is between marketing and PR?" and how the two should be working in concert, this is the show for YOU. Sarah knows her stuff, and this quick 30-minute show is super insightful.
We are "Making a Marketer"... in all ways. Check out EPISODE 51 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content...
The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer.
Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to collaborate, and let other people do the talking for you."
Our guest...
- Neal Schaffer Social Media Marketing World Speaker Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives. He's also the author of three books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing.
COLLABORATION is a word that permeates throughout this episode, and you'll understand why.
Neal: "There's this big gap around what marketers know about influencer marketing and what they should know about it, and the potential it has for any business."
Join us on this "ride" as we learn from a top marketing authority.
We are "Making a Marketer"... in all ways. Check out EPISODE 50 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs.
But, wait! This is EPISODE 49... coincidence? Megan doesn't think so.
If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year...
We discuss the social media of the two teams, we trash talk, and we laugh a LOT.
This one was recorded LIVE three days before the BIG game.... The full experience comes through the video, so you can go ahead and watch that over on YouTube - Episode 49.
We are "Making a Marketer"... in all ways. Check out Ep.49 -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm.
Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions for video. This isn't a sponsored episode by these two companies, but they are both VERY valuable tools!
Our guests...
- Jennifer Ast (Watson) Social Media Manager, Agorapulse Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
- Krissy Buck The Digital Neighborhood Krissy is the former Chief Community Officer at Quicc. She’s now the owner of The Digital Neighborhood where she teaches businesses how to humanize their brands and build online inclusive communities. She has spent the last decade learning, practicing, and teaching what it means to engage with other people in all contexts. She has a background in photography, videography, graphic design, and digital marketing. Krissy spends her free time serving the entrepreneur community in Wichita, KS, and is the LinkedIn Local Wichita host. She also uses her digital talents to serve homeless families in her community. When she’s not volunteering or hanging out online with friends, she’s enjoying family time, decorating spaces, learning French, and listening to music (all kinds except pop country).
We also talk a bit about conferences and other great digital marketing tools! This show is a great resource for anyone just getting started or looking to make some changes with their social media marketing tools.
We are "Making a Marketer"... in all ways. Check out episode 48 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business.
On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)!
Our guest...
- Juntae DeLane Digital Branding Institute's Digital Branding Summit Digital Branding Evangelist | Keynote Speaker | Blogger | Innovator
Juntae DeLane is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California where he leads a team responsible for developing, managing, and measuring digital marketing initiatives. He's also the principal consultant and strategist for DIGITAL DELANE, a digital branding consultancy that helps organizations build a strong digital brand.
With his Digital Branding Institute, he's also the founder of the Digital Branding Summit.
In addition to discussing this very exciting online Summit and all that goes with it - 50 premier presenters! The DBI team will be weaving interesting things through the content to tie sessions together, in addition to offering online panels with groups of presenters from the day. Attendance is free unless you want to pay a nominal fee, and then you get expanded access.
Juntae and Megan also discuss some emerging tech and how marketers need to not "ruin it" as we often do. Can you guess what it is?
If you'd like to check out the video, you can do that also - Episode 47 YouTube video.
We are "Making a Marketer"... in all ways. Check out episode 47 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer!
"The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.
Our guest...
- Mark Schaefer BusinessesGrow.com Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach
Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy.
His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strategies that are practical and achievable.
He works with a variety of companies ranging from Fortune 500 companies to start-ups and solo entrepreneurs.
You might think poor quality content is a bad idea... But Mark's take is that "there's a business case for crap." Megan doesn't really agree with him on that, and we have an interesting conversation around it. We do 100% agree marketers need to spend more time face-to-face with our customers!
As you're thinking about how to approach things entering in 2020, this episode will give you some valuable insights to consider!
We are "Making a Marketer"... in all ways. Check out episode 46 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This social media platform continues to evolve, and we are HERE for it!
Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45.
Our guest...
- Madalyn Sklar Social Media and Digital Marketing Strategist | Blogger | Podcaster
Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions.
She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
On this quick LIVE episode of the podcast, we learn a handful of tips from Madalyn to use Twitter to its fullest potential.
One of her tips was to create gifs, and here is her Giphy page - check them out!
You can also watch the video if you'd like SEE it - Ep. 45 on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 45 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic!
From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience."
Our guest...
- Dan Gingiss Chief Experience Officer at Winning Customer Experience, LLC As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing.
Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave with clear, actionable takeaways that will help them improve the experience at their own company.
To book him to speak - +1-508-BOOK-DAN | dan@dangingiss.com
This is a very important conversation! Are your customers experiencing high quality experiences? Is your marketing department working in concert with that team? This episode will make you think, and hopefully make needed adjustments.
We are "Making a Marketer"... in all ways. Check out episode 44 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.
Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different!
Our guest...
-
Mike Allton
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Brand Evangelist at Agorapulse,
- Content Marketing Practitioner at Social Media Hat / Blogging Brute,
- Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!)
Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS!
He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience.
Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo.
We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!
He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one!
Our guest...
- Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad
Road to 1,000 - Rootless Lifestyle - Plan D
Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles.
When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretch the series to the "ROAD TO 1000" and is was on DAY 583 in a row when we recorded this show.
Since the last time he was with us, Demian started a lifestyle brand called ROOTLESS LIVING with the goal to help teach and inspire people to embrace the digital nomad lifestyle. He also has a podcast called PLAN D where he talks about his struggles to start a company while living on the road.
He's also the proud father of 4 adult humans.
Do "subs" matter? Why do we care about vanity metrics? How can you be so consistent on one platform, and not on others? He is doing a lot, and has so much more in store. If you aren't motivated by this show, we will be shocked. Get ready to learn AND laugh.
We are "Making a Marketer"... in all ways. Check out episode 42 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by both Powers of Marketing - your communication should be strategic and POWERful - and by the Inside Events Podcast (check it if you do any work in events!) :::
This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community!
Our guest...
- Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️
She is teaching busy, stressed small business owners how to tell their brand stories online in efficient, effective ways that value their time, energy, and money. Christine’s also an international speaker, a livestreamer, and a LinkedIn Local host.
Wife/mom. Foodie. Rockland County enthusiast.
We always say this on the short shows, but we truly packed a TON of great tips and info in this 30-minute show! If you're a small, local business wondering about what to focus on, if reviews matter, and more -- be sure to listen (or share with your entrepreneur friends). Christine will be offering some valuable online classes in the future, so be sure to follow her on Twitter to get the 4-1-1 on that when she launches.
If you'd like to see it on video, check it out - https://youtu.be/k1n9Y2rlNao
We are "Making a Marketer"... in all ways. Check out episode 41 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job.
Our guest...
- Erik Fisher Erik's been the Social Media Manager at Social Media Examiner for the last five years (boss to co-host Jen Cole!). ALSO - very important to the topic of this show -- he's been the Productivity Producer & Host of the Beyond The To-Do List podcast since 2012.
We explore how Erik got stared, his journey, how he markets his podcast (or doesn't), his suggestions for getting started, and more. Even if you have no interest in starting a podcast (which soooo many people have told us they are!), it's worth a listen to explore how it all works. So many insights!
Plus, per usual, you'll have a laugh with us. Oh, and happy #InternationalPodcastersDay :)
We are "Making a Marketer"... in all ways. Check out Episode 40. And we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW -- & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events.
Our guest...
- Carrie Gottschalk - COO & Co-Founder of Bot Hero's / Social Media Marketing Specialist, Consultant, & Public Speaker
Carrie calls Denver home, but finds herself all over the world, based on her skill at finding incredible flight deals (she shares this on the show). Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist and advertiser.
Clipomatic is Carrie Gottschalk's tool of choice these days! And Carrie's ManyChat discount code is OneMonthPro - use it if you're interested in learning how to create chat bots in ManyChat.
We had some paparazzi with us on this one, and they snapped some great pics (and risked their lives, as you'll hear). You can also watch the video on YouTube if you'd like to see us in action - http://bit.ly/MaMEp39_YT.
We did the show impromptu, without great audio gear, so please forgive us this one! Thank you.
We are "Making a Marketer"... in all ways. Check Ep. 39 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home).
Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot.
OUR GUESTS...
GROUP 1
- Rachel Stephan is the senior event marketing strategist/influencer with Snoball.events - an event influencer marketing tool (and Sensov Marketing). She was on Ep.29 - Influencer Marketing in Events. Influencer marketing can be a bit misunderstood and there's a ton of opportunity in the meetings and events space -- Rachel & Mariska are working in this space every day.
- Mariska Kesteloo is the founder of Word of Mice. She was also on Ep.29 - Influencer Marketing in Events with Rachel and Tamar Beck.
- Dahlia ElGazzar is the coffee-fueled founder of Dahlia Plus - she was on Ep. 33 - Is Marketing More About Bandwidth or Brain Width? Dahlia's team works with corporations and associations in unique ways to help them market themselves, teach their attendees, work with sponsors - you name it!
GROUP 2
- Tahira Endean is head of events with SITE Global - she was on Ep. 30 - Transformative Events. Tahira looks at things from a unique perspective, and is just the right person to be heading up events for the world's largest incentive travel organization.
- Emma Parston is a partner with ConnectSeven Group - she was also on Ep. 30 - Transformative Events. Emma "walks the walk" in terms of transforming events from "normal" to exceptional, and she shares with us how it doesn't have to be BIG change.
- Christy Lamagna is the CEO and Master Stratgist with Strategic Meetings & Events - she was on Ep. 32 - Marketing's Role in Incentivizing Performance. While Christy has been well known as a strategist (and great writer) in the space, she is now looking at all of that strategy being able to be applied towards LIFE. She shares her latest endeavor with us.
GROUP 3
- Jessika Phillips, Founder of NOW Marketing Group - she was on Ep. 34 - Relationship Marketing - Be a Magnet, Not a Megaphone. Jessika is a magnet for everyone who meets her, and you'll be reminded why! (...and you'll likely listen to 34 if you haven't just yet)
- Michael Cuschieiri the managing director of MC Square Marketing - he was on Ep. 36 - Build Relationships to Build Business. Michael is based in the UK, and understands that the best business comes from face-to-face encounters... and sometimes you need to pivot.
- Bella Vasta - Jump Consulting - she was on Ep.35 - Marketing Magic - Grasping Facebook Groups. Bella is a rockstar coach to her pet business clients. She's sharing all of the wisdom that is helping her mastermind groups (and Facebook Groups) successfully build community... and she's sharing it with the world through speaking on some incredible stages.
We are "Making a Marketer"... in all ways. Check Ep.38 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests.
Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks.
OUR GUESTS...
GROUP 1
- Azriel Ratz of Ratz Pack Media - find him on Facebook as Ratz Pack Media --he was on Ep. 27 talking about paid ads on FB - he is the “King of FB ads”
- Amanda Robinson is the Digital Gal. The best place to find her is on Facebook as The Digital Gal. She is an FB ads expert, and we had her on to chat about her embarkation into the Digital Nomad world on Ep. 21.
- Ben Roberts - his Website is Ben-M-Roberts.com, and he’s on the twitter as @Roberts_Ben_M. Sir Ben also has his own podcast called The Marketing Buzzword podcast. Ben was on Ep. 28 where we chatted about freelance marketing & building your personal brand.
GROUP 2
- Ilo Neukam is the founder and Marketing Strategist of a non-agency called The Collective SD, and she was on Ep. 22 talking about non-agency life. Her company is unique--she has a bench of people she can count on to collaborate with to serve her clients.
- Kelly Noble Mirabella is THE bot-babe who has a YouTube channel called Baby Got Bot where she provides the absolute best videos on how to develop chat bots using Many Chat. Kelly was on Ep. 23 talking about CHATBOTS -- their emergence and use in our digital marketing.
- Stephanie Liu knows it all with regards to marketing, and is a Facebook Live Strategist in particular. We had her on Ep. 24 where we dove into livestreaming, while livestreaming. She has a free group on FB called Social Media Strategists & a show called Lights, Camera, Live, among a million other things. She’s a video P.R.O.
GROUP 3
- Demian Ross has remarkably recorded and published more than 500 videos (as this is posted) in-a-row! The show is called “Road to 1,000,” as that is the goal. He could def do a show with us on video (and likely will!), but he was on Ep. 21 talking about the "Digital Nomad" life. He also has since launched an apparel co. called Rootless, and a podcast called Plan D!
- Michaela Alexis is a LinkedIn expert and she was on Ep. 25 talking about just that! She will be speaking at LinkedInGlobal, she’s a part of a docu-series coming out on Amazon Prime called The Social Movement, and is also about to launch a LinkedIn Pages course called Profit with Pages.
- Kendra Losee is the Founder and CMO Fueled Marketing and Mota Marketing… She works in the cannabis marketing space with Mota, and that’s what we discussed on Ep. 26!
We are "Making a Marketer"... in all ways. Check Ep.37 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me.
Our guest...
- Michael Cuschieri of mc2 Marketing
Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results.
His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant.
As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta.
This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentically will lead to strong business connections… and friendships.
Check out the last episode of season 2! Episode 36 will not disappoint, and will leave you looking forward to the start of Season 3 in August.
Check out this quick show with industry friend COOSH...
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MaMEp36_YT.
We are "Making a Marketer"... in all ways. Check Ep.36 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!ill
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Not only is Bella a firecracker who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT.
Our guest...
- Bella Vasta
Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking.
Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment!
The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor throughout the bulk of this episode is UNMATCHED! It's unlikely you'll think of Facebook Groups the same again.
While co-host Jen Cole commented in the chat while recording this episode "totally felt like a chill out sesh," we guarantee you will learn and laugh. No question!
If Pet Marketing is your thing, this show is for you too, as we start out talking about her evolution as a successful business owner in that space… and she's a resource for you (still) if you want to join her Mastermind to help you improve your business.
Be sure to listen through to the end to learn what tech/gadgets/apps she’s recommending these days. Grab yourself a beverage and hold on for episode 35, as it's our second to last show in Season 2 & it moves fast!
We are "Making a Marketer"... in all ways. Check Ep.35 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips!
You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving"
Our guest...
- Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing.
Jessika's mission is to help people love more, give more, and do more through relationship marketing. She's a fantastic speaker, and after getting some coaching herself, she is now offering to coach other entrepreneurs.
She's also the host of Social Media Week Lima -- one of the Midwest's largest social media conferences happening June 18-19… There's an incredible speaker line-up of marketers who will provide a "Craveable" experience.
Relationship marketing and relationship sales are very closely tied, and the crux of it is that we all have a sense of belonging, and connecting with people who are similar is something we all desire. We talk about this, in addition to what coaching can do for your self & career, and about Social Media Week Lima 2019!
Check out this quick show, chock-full of GOOD stuff.
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MamEp34_YT.
We are "Making a Marketer"... in all ways. Check Ep.34 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers.
Our guest...
- Dahlia El Gazzar - Founder of Dahlia+Agency
Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fueled "go-to" source for trend-setting solutions, tech news, and social media expertise.
Her mission is to untether the busy professional from their desktop and office, and enable them to be more efficient and productive working from a beach in Mexico [umbrella drink in hand] through their mobile device utilizing smart solutions and apps.
Some shows are simultaneously hard to describe, and at the same time we could go on and on… this is one of those. Dahlia and Megan, along with the viewers, share so many marketing insights and tips on this one in 31-short minutes.
"It's less about bandwidth and more about brain width..." is just one nugget of a quote from Dahlia when asked why many event organizers still haven't fully embraced social media. She also says "it's not their fault."
Give this quick one a listen - we promise you’ll learn something no matter your level of expertise (always our goal, by the way)!
We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/ep33vidYT
We are "Making a Marketer"... in all ways. Check Ep.33 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong!
It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about.
Our guests...
- Christy Lamagna, CMP, CMM, CTSM CEO and Master Strategist at Strategic Meetings & Events
Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November.
@SMEChristy * Lisa Meller, CMP Managing Director of Meller Performance Events Group
Lisa is an expert corporate event designer, connector, and sourcing resource. Her original inspiration and spark came from personally achieving her first President’s Club group travel award in the direct sales industry with Creative Memories, Inc. She realized the impact of inspiring and motivating people through rewarding motivational experiences – a different approach to improving lives from her field of study, which was cancer research.
On this episode we learn the true value of the role marketing has in incentivizing performance across the company. If your company no longer has an incentive program, for sure you'll want to re-visit that after listening to this episode because it will pay dividends.
Mentions on the show...
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The research is the proof - Theirf.org
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"Love languages" doesn't just apply to romance, y'all! Love Languages
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We are doing business with HUMANS (not just businesses vs. consumers) - check out our Human to Human Episode
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One guest recommends this app that enables you to go straight to voicemail - Slydial
We are "Making a Marketer"... in all ways. Check Ep.32 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on.
It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly!
Our guest...
- Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline."
Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic.
Check out this quick show, and then go back to your organization and make it a priority.
We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants.
There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you.
Our guests…
- Tahira Endean - @tahiracreates / Vancouver, BC
Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca
- Emma Parston - @EmmaCParston / Vancouver, BC
A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/
For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest.
Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events.
We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
Our guests...
- Rachel Stephan - @StephanRachel / Montreal, Canada
- Senior Event Marketing Strategist with sensov/ event marketing(tm)
- Chief snöballer / snöball event influencer marketing She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad.
- Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK
- CEO at Gleanin Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration).
- Mariska Kesteloo - @MariskaKesteloo
- Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product.
"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar
Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub. If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura.
Sit back and relax, as we deep-dive into the important topic of influencer marketing.
We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle."
Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST!
It is possible to do both, and Ben Roberts gives us some great tips on how to manage.
Our guest...
- Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries.
He's writing his first Business Book: The Marketing Buzzword Book.
Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business.
If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially.
We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff.
Our guest...
- Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads
Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.
Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com
More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on!
Whether you’re a pro or just getting started with FB ads, this is the show for you.
We are “Making a Marketer”... in all ways. Check Ep. 27 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot!
Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky!
Our guest...
- Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing!
Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry.
Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started.
We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years.
Our guest…
- Michaela Alexis
Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.
In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one!
Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.
We are "Making a Marketer"... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE.
Our guest...
- Stephanie Liu Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video
Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable.
This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way!
If you'd like to see it on video, check it out - http://bit.ly/MaMEp24_FYTvid
LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video.
We are "Making a Marketer"... in all ways. Check Ep. 24 out -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites.
Our guests...
Kelly Noble Mirabella
Stellar Media Marketing
- Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Media Marketing—catering to nationwide professionals who strive to grow their own businesses with online strategies.
Suzanne Sanders
- Suzanne Sanders is a data-driven tech marketer with early roots in the creative world, who fuses analytics and imagination to drive marketing for innovative tech and media firms. She thrives on optimizing ROI, whether using the best data science to drive investment goals, or deploying a savvy PR and social media strategy to amplify media spend. Learn more @ www.suzannesanders.work.
AI Chatbots can be used in many different ways! Our guests on this episode highlight two uses for them, which gives us all some really interesting insight into how they work. We discuss using them for both marketing and in customer service.
Check out this super informative episode.
We are “Making a Marketer”... in all ways. Check Ep. 23 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable.
Our guest...
- Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist
Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime.
Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way.
Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that comes with it, is what The Collective SD is about. Ilo is one smart cookie, and we know you will learn from her on this one!
Tune in to learn about the why and how of an "anti-agency.”"
It’s a quick listen (or watch if you want to check out the video) -- please share it!
We are “Making a Marketer”... in all ways. Check Ep. 22 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21!
There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to show.
Entrepreneur magazine wrote-up a great article about the nomad life - check it out: http://bit.ly/ep21entrarticle.
Guests...
- Demain Ross Demian is a sales and marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. Right now he works full-time in business development for Social Media Examiner. And he’s living in an RV (NOT a motorhome, as he is quick to point out!).
Check out his “Road to 300” - https://www.youtube.com/demianross * Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads and chat bots, to social media content strategy, she will help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. And she is just embarking on her digital nomad journey.
Here are links to a few great tools shared on the show:
- Open Signal
- Boondockers Welcome
- Campendium
These two are engaging and FUN (so many laughs), and we know you'll dig it.
We are “Making a Marketer”... in all ways. Check Ep. 21 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications.
And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up so far).
It’s an important topic. Any harassment -- online or otherwise -- shouldn’t be tolerated, and the only way to stop it or put it at bay is to keep it as part of the conversation.
It’s a quick listen (or watch if you want to check out the video) -- please share it!
Here are some resources to help you recognize what harassment is, and ways you can get help.
- Kristy’s story - http://bit.ly/ep20Link1
- Ten different types of harassment to watch out for - http://bit.ly/ep20Link2
- Volunteer organization working to halt online abuse - http://bit.ly/Ep20lin3WHOA
- How do you recognize harassment? http://bit.ly/ep20Link4
Thank you, Kristy. We wish you all the best on this journey--you’ve helped so many people!
We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them.
Here’s how the groups rolled out on this one...
GROUP 1
These three are cutting-edge #eventtech pros
Ep. 7 - Marketing a Start-Up: Scott Vitale and Rachel Stephan
Ep. 13 - Creating & Amplifying Thought Leadership: Mary Ann Pierce
We spoke about changes in their marketing approaches, the integrated tech stack (geek-out, right?), and what their social media focuses are within their businesses. Great insights!
GROUP 2
Experiential events / peer-to-peer learning / facilitation
Ep. 6 - Marketing a Different Kind of Event: Liz Lathan and Nicole Osibodu
Ep. 8 - Speaker. Podcaster. Marketer.: Thom Singer
Ep.10 - What is Inbound Marketing, Anyway?: Will Curran
Times have really changed in terms of the expectations of our attendees, and peer-to-peer learning and facilitation is more and more prevalent. These guests know first-hand how things are evolving, and offer some enlightening perspectives.
GROUP 3
Using Marketing for Your Crisis Communications
Ep. 5 - Marketers on Event Marketing: Alex Plaxen and Nick Borelli
Ep. 9 - Exhibiting as Part of Your Marketing Strategy: Danalynne Menegus
Wow, do we get some great nuggets from these three, as things have really changed in the world of events with regard to crisis management. Or have they? They really should, and we explore this VERY important issue and how it relates to marketing in particular!
Revisiting with these folks was fresh and amazing! We hope you enjoy this second hour of our REUNION… Be sure to go back and listen to season one, and stay with us moving forward. So much great content coming your way for the rest of season two! Subscribe to the show on iTunes so you get every episode as soon as it drops.
Check out Part 1 of this reunion: http://bit.ly/ep18mam - Social Marketing Chat (mostly!)
We are “Making a Marketer”... in all ways. Check Ep.19 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this!
GROUP 1
Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin
Things have changed in the past year - Customers are now reaching out much more via FB Messenger! We revisit this important topic.
Building Community (Ep. 2) with Brian Fanzo
“Community is the future of business.” BOOM! Brian shares more knowledge bombs with us -- always a great guest. Events are missing the mark now, but opportunities to connect face-to-face is what the newer generations crave.
Live Streaming - Use Video to Amplify Your Message (Ep. 16) with Kelly Noble Mirabella
Number one message: if you’re going to broadcast, do it consistently! We revisit this important, HOT topic.
GROUP 2
Digital Marketing - Strategies for Building your Business and Brand (Ep.11) - Amanda Robinson and Kiki L’italien
These two were on one of our most popular episodes of season one. If you need some tips for your business, be sure to check it out.
GROUP 3
Learn How to “Twitter Smarter” with top Twitter Pro (Ep.4) - Madalyn Sklar
Always a fountain of great information, we asked Madalyn what she thinks the biggest opportunity is for Twitter right now. Listen to hear her answer!
Using Pinterest - Drive Traffic to Your Business (Ep.15) with Jeff Sieh & Cara Chace
We learned how crazy good Pinterest is for driving business, and we learned some more nuggets in our brief time with them on this reunion show.
We hope you enjoy this first half our our REUNION, and that it sparks you to listen to Season one! Subscribe to the show on iTunes so you get every episode as soon as it drops.
We are “Making a Marketer”... in all ways. Check Ep.18 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode.
We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and more, leverage the human element.
Our stellar guests on this episode... Bryan and Courtney Kramer
- Bryan Kramer Co-Founder, President/CEO - PureMatter Bryan is a Social Business Strategist, author, speaker and President/CEO of PureMatter in Silicon Valley. His first book, “There is no B2B or B2C: It’s Human to Human #H2H” reached the Top 1% of business books its first week on Amazon. In ‘16 he released his second title “Shareology: Understanding Sharing to Power Human Business”. Check out his books.
- Courtney Kramer Co-Founder, Executive Creative Director, Author & Consultant - PureMatter Courtney Smith Kramer is a Marketing Consultant, Executive Creative Director, Strategist, Designer, and author of “21 Reasons Creativity is Like Sex: Why Everyone Can Do It, Have a Sense of Humor About It, and Use It To Make the World a Better Place” (only 9 left in stock on Amazon!), which launched in November 2016 at the #1 spot in Business Humor books on Amazon. Courtney was recently named a “Top 200 Global Influencer in Content Marketing”, earning the #17 Top spot in Agency Strategy by UK-based Onalytica.
Every person within an organization now has an opportunity to be “the voice” of their brand because of social media. So now we aren’t just being “human,” but the emergence of social over the last ten years has changed how we communicate. We now live in an environment where SHARING is powering the human economy, which is something we also dive into with Bryan and Courtney.
Honestly, these are now two of the smartest people we know, and this is a must-listen no matter what your role is in your organization.
We are “Making a Marketer”... in all ways. Check Ep.17 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Live video is HOT - there’s no denying it! Episode 16 was recorded LIVE on Facebook (of course), and our guests were perfect for this topic. Whether you're using live streaming in your business or not, you'll learn how and why you should be after listening to this show.
Guests...
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Chris Strub with I Am Here, LLC truly is a FORCE FOR GOOD... He's a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course.
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Kelly Mirabella - Stellar Media Marketing Kelly’s a social media trainer, consultant & manager helping professionals take their social media to the next level. Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated her current business, catering to nationwide professionals who strive to grow their own businesses with online strategies.
We explore some new opportunities with live (new stuff everyday with social media, right?!), answer questions from our viewers, and dig into the why and how of this participatory medium. If you haven’t yet included LIVE into your marketing strategy, this show will surely give you the motivation. We can all benefit from it!
We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams!
Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine.
You’ll likely listen to this show more than once -- even we will, and we were on it! That’s how much value this episode provides about marketing your business using Pinterest.
Our guests...
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JEFF SIEH is a visual marketing consultant, specializing in Pinterest, Instagram, and video. Jeff is the owner and Creative Director at His Design, Inc. where he has worked to help clients market themselves in the best way possible using a variety of mediums for over 14 years. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of The Manly Pinterest Tip Show. With top tips, comedy, storytelling, and just plain fun, Jeff teaches Pinterest techniques like no other. Jeff is also on the Social Team at Social Media Examiner and manages their Pinterest and Instagram as well as appearing in and producing much of their live video content. Visit www.manlypinteresttips.com where Jeff explores visual marketing with character as big as his beard.
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CARA CHACE Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for your business.
When she’s not geeking out on Pinterest and Squarespace, she’s listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.
Grab your favorite note-taking tool -- you’re going to need it for all the awesomeness these experts share on this Making a Marketer episode.
We are “Making a Marketer”... in all ways. Check Ep.15 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses.
Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses.
Salena shares her background - how she got “here” - and THIS gold:
- Cash Flow: 3 Places your business is leaking and how to fix it.
- 3 Hacks to significantly change your online store.
On this live show we had a great question from a viewer too, so Selena had a bunch of great tips. Here's the link to a retail guide she created!
Also be sure to check out her Podcast on iTunes - Bringing Business to Retail.
We are “Making a Marketer”... in all ways. Check Ep.14 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key.
Our guests...
- Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing.
- Mary Ann Pierce - In 2017 “Meetings & Conventions Magazine” named Mary Ann Pierce, founder and CEO of MAP Digital, as one of “The Top 25 Women in the Meetings Industry,” noting: “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.”
Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative conversation shows that there is room for everyone. Two very bright women address data and its place in the industry AND the continued importance of events and face-to-face communication. Using data in cooperation with these face-to-face experiences is gold.
Sit back and tune in as we make a marketer...
We are “Making a Marketer”... in all ways. Check Ep.13 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients.
As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing.
Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental Marketer. He’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches.
Check out this quick 30-minute show!
Other ways to find Michael:
If you'd like to see the video recording of the show, here you go - Episode 12 Video.
We are “Making a Marketer”... in all ways. Check Ep.12 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners.
WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien.
- Amanda Robinson Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media content strategy, see how she can help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate.
- Kiki L’italien Founder & CEO of Amplified Growth & host of Association Chat. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients.
We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal branding, specific tools & tips, and so much more! {Like Chatbots - do you know about chatbots? Here’s an example from Amanda - Valentines Chatbot}
Whether you’re a seasoned pro or a beginning marketer, we guarantee you’ll gain a ton of valuable insight from this one.
Sit back and relax, and make sure you have a way to take some notes (or re-listen if you’re driving or working out!) -- you’ll want to... on this Making a Marketer.
We are “Making a Marketer”... in all ways. Check Ep.11 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA.
On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for.
Give this quick episode a listen, and see how you can automate your marketing and sales processes.
We are “Making a Marketer”... in all ways. Check Ep.10 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.
Guests...
- Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer.
- Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate about the technology that accompanies the events space, and within exhibiting in particular. He’s also one of the hosts of TSNN’s weekly “Tweet Chat” called #ExpoChat - every Wed. at 1pm EST.
Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show.
We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more.
Sit back and enjoy this insightful conversation with two of the best folks in the industry.
We are “Making a Marketer”... in all ways. Check Ep.9 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::
On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.”
We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster.
This fun 30-minute show is a must-listen!
How to reach Thom:
@thomsinger
ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do"
If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid
We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests:
Scott Vitale – Founder and CEO of Spigot Labs
Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.
Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing
snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.
Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!
We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests:
- Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.
- Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design.
The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.
Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!
We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
Join host Megan Powers and her Event Marketing professional guests on Episode 5:
- Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.
- Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.”
All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.
We are “Making a Marketer”... in all ways. Check Ep.5 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
The 4th episode of the Making a Marketer show is all about Twitter, sharing best practices, and even some hidden treasures you might not have known about. Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guest:
Madalyn Sklar – Social Media Speaker & Consultant and Twitter Marketing Expert
Do you take part in “Twitter Chats”? Madalyn is the master, and we talked quite a bit about how she and her team handle her weekly high-volume #TwitterSmarter chat (Thursdays, 1pm EST). We also talked about the great importance of having your social media included in a crisis communication plan for events… Is she “team 140” or “team 280”? (If you don’t know what that means, you must listen!)… and so much more (even Netscape getting a mention on this one).
Sit back, plug in and enjoy this one!
We are “Making a Marketer”... in all ways. Check Ep.4 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
The third episode is our first of the mid-month 30-minute live shows!
This one is recorded on Facebook LIVE on the "Powers of Marketing" page. Join crew members Megan Powers and Jen Cole as they talk about LinkedIn — video, and "Active Status on LinkedIn Messaging."
Has LinkedIn gotten better or worse? Do the new features make it more appealing? They talk about the overall changes, and the value LinkedIn has now and historically.
We are “Making a Marketer”... in all ways. Check Ep.3 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::
Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guests on Episode 2, talking about Relationship Marketing.
- Brian Fanzo – Millennial Keynote Speaker, Founder and CEO at iSocialFanz LLC, Change Evangelist
- Jessika Phillips – President at NOW Marketing Group, Relationship Marketing Evangelist
These two guests pride themselves on being connectors and evangelists of the relationship building that happens both online because of social media, and then offline because of these online experiences…
A perfect foundation for our topic at-hand: building community in business.
Enjoy the show!
::: Show produced by Corey Moss of Convergent AV Radio. :::
Our very first episode of Making a Marketer!
Negativity is a reality that all businesses have to deal with on social media, and the crew and their guests discuss the different ways they can handle this for their businesses and their clients.
Reputation management and customer service go hand-in-hand on the Internet, and social media is a primary avenue for all of that these days. Every comment, whether negative or positive should be responded to, and all on this episode dug into the topic.
Join host Megan Powers and her crew as they talk with guests Jenn Herman, Kari Embree and Kylene Kaelin about social media, reputation management and more!
We are “Making a Marketer”... in all ways. Check Ep.1 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: Show produced by Corey Moss of Convergent AV Radio. :::