Scale with Joy: Recent Episodes
Laura Meyer
The Scale with Joy Podcast dives into the mindset and strategies of scaling your company to the million dollar mark and beyond. Each week, we follow the journeys of innovators, disruptors, experts and leaders - sharing behind the scenes stories of their most challenging moments and greatest lessons learned-all while building their multi-million dollar empires. Along the way, I’m joined by special guests such as Tonya Dalton, Lauren Golden, Jennifer Allwood, Christina Jandali, Marshawn Evans Daniels, and many more. So get ready to catapult your business to the next level of revenue and learn how to multiply your income, impact and influence by growing your next multi-million dollar brand.
If you’re a parent to tweens or teens, they're going to be on social media. It's inevitable.
But as a parent, we can encourage them in a productive direction too!
In recent weeks I’ve put this into practice with my two oldest children and worked with them to create faceless YouTube channels with the help of AI.
I got so many questions about this on Instagram, that I created a podcast episode about how we did it!
You can see the faceless YouTube channels my children created here:
Brick by Brick
Baseball Greatest Plays
Make sure to watch the full YouTube video here.
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Maybe one of your goals is to have an unlimited-income business model. Perhaps you’ve even been drawn into some of the overnight success stories trending online now.
What if I told you there is a better way to create your dream lifestyle AND to do it in the easiest way possible?
In this episode, I’m sharing my experience of how to build a successful online business step by step. I've personally built what would be considered a very successful online business with multiple revenue streams, so I know what works and what doesn’t. My sustainable approach is based on maintaining peace of mind, profitability, and just an overall chill vibe in your business while growing your revenue.
Make sure to watch the full YouTube video here.
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Most of us live our lives often unaware that the tension we are experiencing in our lives means that it's time to reinvent ourselves. Maybe you’ve found yourself in moments of discontent: scrolling social media, mindlessly eating, procrastinating. It could be a signal that it’s your moment to reinvent. So what if you want to change, but feel stuck in your day to day? Maybe you're living a life based on decisions you made long ago. Those decisions may not reflect who you are currently or want to be.
You must release the old narrative to make room for a new story. We often resist this change because much of it comes from our innate need for belonging and approval. Questions like 'Do I belong?', 'Am I right?', or 'Am I on the correct side of things?' often drive our actions, keeping us within the boundaries of our current selves. This is often buried in our subconscious.
If you're not making the progress you hoped, pause. Ask yourself: What would your future self tell you in this situation? The key is active movement. Too often, we engage in passive movement such as reading and consuming. This is not the way that we will develop a relationship with our future selves. Through the journey of reinvention - the active movement to our new self - we learn to detach our sense of self from static labels. Your journey of transformation is a testament to your strength, courage, and pursuit of purpose.
Make sure to watch the full YouTube video here.
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If you’ve considered creating an online course to build a life of freedom and fulfillment with digital income, you’re in good company. The online course market is estimated to generate a billion dollars of revenue daily.
Despite the booming industry, many courses fail to make their mark, so they don’t sell. They get lost in a sea of content, unable to reach the people who would benefit from hearing it the most.
In this episode, I’m sharing the lessons and strategies on how to create, launch, sell, and continue to sell your course.
The good news is that the path to creating a course that sells isn't as complex as it might seem. And the even better news? It can not only bring in sales but also contribute something valuable to the world.
You can create an online course that sells by:
- Identifying your course concept
- Choosing your course structure
- Naming your course
- Beta testing your course
- Establishing a marketing plan
- Adapting deliverability as your business and life change
Make sure to watch the full YouTube video here.
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If you’ve ever been told you are “too sensitive” or felt overwhelmed by the energy in the world around you, then this episode is for you because I’m going to share how your sensitivity could be your greatest superpower!
As highly sensitive people, we just tend to feel things more deeply. We also process information more thoroughly and react more to external stimuli.
This sensitivity holds incredible power. The depth of feeling, the intensity of empathy, and our sharp awareness that comes with being highly sensitive are strengths to be utilized and celebrated.
You can make sensitivity your superpower by:
- Building awareness around being a Highly Sensitive personality type - or an HSP
- Leveraging your sensitivity
- Building an aligned business
Make sure to watch the full YouTube video here.
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Are you a local business owner, or even an online business owner, who's been running around developing collaborations and partnerships, and wondering, is it worth it? Is this worth my time? Am I doing it the right way? Is there something that I'm missing that could make it work better?
If so, today's podcast is really going to help you.
I have helped many business owners like you.
When I had my own local brick-and-mortar chain, there was no social media. So if I wanted things to happen quickly, relationship marketing was the best way to accelerate lead flow.
But doing it the right way and going about it strategically is critical in ensuring its success.
So, if this is something that you want to do more of, in a way that's creating a stronger overall business for your organization, tune into this episode!
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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As I'm recording this, a cultural phenomenon is happening in the pop culture world.
Travis Kelce and Taylor Swift are rumored to be dating- and it’s taken over the internet.
I'm sure you've seen all of the memes and all of the stories. If you haven't, it probably means you're taking a break from social media right now, because it's everywhere.
So why am I bringing this up on an AI-driven marketing podcast?
Well, the reason is because it has financial, cultural, and business implications that might surprise you.
So today, I'm going to be talking about the power of collaborations, the power of partnerships, and how you can leverage them to grow your business.
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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A lot of people have been asking the question: Is AI really going to make that big of a difference?
This is a pretty understandable question to ask, but the answer is a resounding yes.
To quote the hockey legend, Wayne Gretzky, “Skate where the puck is going to be, not where it's been.”
So today, we're going to talk about why we should be going all in on AI and why it's more than a trending topic.
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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Pop quiz: Is it better to compete on price or quality?
If you said quality- you are correct.
And I love this market position.
When you compete on quality and on being the best in your industry or category, you can raise your prices and become more profitable. And you tend to serve the best clients because the best clients want the best service.
And I'm going to propose that when you're selling that way, it's all about having a collaborative sales process- an educated, collaborative, connected, empathetic sales process.
So in today's podcast episode, I'm going to be talking about the secret to collaborative sales!
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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For most of our existence as humans, fear has been a great thing. It's part of how our brains are wired to operate and has kept us safe for so many hundreds of years.
But when entrepreneurs have to make really tough decisions, a lot of times fear comes into that decision-making process in a way that isn't beneficial.
Fear can be packaged up in a lot of different ways- as ego, pride, inaction, or procrastination.
There are so many ways in which it shows up, and sometimes it's hard to identify what is driving the decisions that we're making in our business.
So how do we know when to use fear to our advantage as entrepreneurs and as business owners, and when do we know how and when to squash it to the ground? Today, I'm going to talk about that in this episode. And I'm really excited to share it with you!
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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Growing a company as an entrepreneur is a lot like climbing a mountain.
You know that the view from the mountaintop is going to be awesome, but when you're climbing that mountain, you encounter a rock in the road.
And you get to decide, what am I going to do with this rock? Am I going to climb over it? Am I going to let it stop me?
So in today's episode, I want to talk to you about how to be flexible when we're growing a business. When we get to the point where we're encountering this rock in the road, what do we do?
Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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If your sales aren't where you want them to be question is, why?
And you might be assuming, well, my marketing agency is sending me bad leads. Or maybe it's just that we're not following up enough, or I've had a lot of front desk turnover.
Those are all good reasons why sales might not be where you want them to be.
But what if it's as simple as the offer?
A lot of times, that's what we find is the actual offer is the reason why sales isn't where the business owner wants it to be.
And if you've been kind of plateauing, you've explored some of those other options, like, maybe it's my lead flow, maybe it's my paid traffic campaign, maybe I'm not doing enough outreach, maybe I don't have enough partners, those are all really good marketing activities to have in place.
But in my experience, the offer is usually that point of leverage for a lot of business owners that they're not thinking about, that can make a massive difference.
So in this podcast episode, I'm going to be sharing with you some of the elements that I see with a really powerful offer, and how you can incorporate that into your business today.
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
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What if you could turn a seemingly inactive list of people who have opted not to reply to you into a goldmine for your business?
Many people assume that if they didn't buy the first time you made an offer, they're not interested.
And I have to tell you, that if I knew then what I know now, about sales follow-up, I wouldn't even be recording this video, I would be sitting on a beach somewhere sipping a cocktail and watching my kids play in the ocean.
So today, I want to share the power of this inactive database, what it can mean for your business, and the way in which AI makes this entire system so much easier. Stay tuned.
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
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Have you ever watched a video and just felt an immediate connection to what you were viewing?
Maybe you saw a video of a local gym or spa, and thought “Wow, I would totally go there!”
Today, I want to share the magical blend of video and AI, especially for local health and wellness businesses.
Video is such a powerhouse in the digital realm and when combined with AI, it can dramatically increase bookings, show rates, and even boost membership retention.
So, tune in, because I think this is going to really help you and your business!
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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For so many of us, we are bombarded all day, every day with all the things that we should be doing.
How many carbs we should be eating, how many grams of protein we should be having based on the amount that we're working out, the sports that our kids should be in; the list goes on.
And it can be very overwhelming.
I've been canceling subscriptions that I don't need to worry about, as the world just gets busier and busier. And the demands on us just have been increasing at an exponential rate since the world opened back up post pandemic.
But so you might be wondering, okay, I'm hearing all these things about AI, is this something I really need to worry about?
Well, today, I'm going to share with you my perspective on it, who should be worried about it, who shouldn't be worried about it, and what it means for the future of your business.
Because for some business owners, AI is going to dramatically impact the type of service and the way in which you get back to your customers, the level of convenience, the way in which you interact with them.
And if you're not doing some of these fundamental things right now, I can guarantee you your competitors are.
Tune in to explore what this means for you as a business owner.
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
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I have a question for you.
How many times in the last month or even in the last week have you heard that AI is coming for our jobs, and that soon, machines and algorithms will make human workers obsolete?
It's a fear that's echoed in countless headlines and reports.
But is it really as grim as it sounds?
In today's episode, I'm going to share with you my observations on the real impact on AI and workplaces.
Because the truth is, it's not about machines stealing our jobs, but it's about machines, transforming our jobs. And it's in this transformation that we often find really exciting opportunities for growth and innovation.
Stay tuned to learn more!
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
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Today, we're addressing a topic that often gets pushed to the sidelines.
Have you ever stopped to question the accuracy of the data that you're getting back from AI tools? Or have you just trusted it because, well, it's AI?
In this rapidly evolving AI world, it's so critical that we're not just implementing AI and using chat GPT, but we're doing it responsibly, because it's up to us to shape the future of AI when it comes to how we use it in sales and marketing.
So, I want everybody listening to get ready to dive in as we discuss how much you can trust AI when it comes to using AI for sales and marketing.
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
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Welcome to another exciting episode of the AI-Driven Marketing Podcast.
Today, I’ll guide you through the fascinating and sometimes mind boggling world of artificial intelligence.
What if I told you that there was a form of intelligence that can learn at an unimaginable scale, outperforming the human brain at speed and efficiency, and has the ability to predict answers with an uncanny ability?
Well, it's not fiction anymore. This form of intelligence is very much part of our world every single day. And it's called artificial intelligence or AI.
And it's a term you've likely heard before, but you might not fully understand. So today I'm going to dive into the depths of AI, explore what it really is and demystify its capabilities.
Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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What is the difference between a website and a sales funnel?
Do you need both in your digital arsenal?
Which one is even better for your business?
These are questions that business owners ask themselves everyday.
And if you are looking for the answer - it’s that the rules of today, when it comes to marketing, don't apply tomorrow.
This can frustrate people who are used to things remaining the same. They like consistency and predictability, and at the same time, want to keep up with technological changes in the environment around us.
So how do we navigate this ever changing digital landscape?
Tune into this week's episode, where I'm going to be sharing some tips and tricks to do this!
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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Today, I have a pretty insightful episode lined up for you.
As you know, we often discuss how critical it is to re-engage your audience.
But there's an art to doing this in a way that not only catches their attention, but also drives them to action.
In today's episode, I'm going to tackle an issue that even the most seasoned marketers sometimes grapple with, which is how do you instill a sense of urgency in a promotion? And how do you craft a promotion that doesn't just attract attention, but inspires immediate and massive action?
We'll be diving into the elements of a truly great promotion, the kind that really engages your audience and pushes them over the line from just considering to deciding and then acting.
If you're looking for ways to reignite interest through a promotion, and create a promotion that inspires swift action, this episode is going to really help you, so stay tuned!
If you've been loving the podcast, would you just stop what you're doing right now and give us a quick review?
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Today I'm going to challenge an assumption that is the cornerstone of so many marketing practices that I'm seeing online.
And this assumption, if left unchecked, could be obstructing your impact, stifling the growth of your organization, and more tragically, muffling the call of your mission.
So imagine, there's this myth circling, and it's causing organizations to undercut their potential and generate online content that just kind of dies when people read it.
And as I'm looking at more and more websites and enrollment funnels, I'm finding that this myth has made its way into strategies, messaging, and very much an outlook towards marketing.
So today, I'm going to be unveiling this myth and how we debunk it. Hold on to your seats, because we're about to revolutionize your understanding of mission-driven marketing.
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Communication is one of the most important skills in life.
It is essential to effectively convey ideas, thoughts, and feelings both within an organization and beyond.
Good communication can help build relationships, solve problems, gain trust from others, and lead to better outcomes.
Today, I was joined by communications expert Carrie Fox, Founder and CEO of Mission Partners.
Carrie and I spoke about:
-
Why communication is a hard skill
-
How the personal communications skills of a leader of an organization’s affect the overall impact of the company
-
What she says to those who say, “I’m not very good with words”
Learn more about Carrie:
Book: https://www.missionforward.us/morethanwords
Podcast: https://www.missionforward.us
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Welcome to a special episode of our newly renamed show, the Mission -Driven Marketing podcast.
You might be wondering why the change?
Well, there's a few key reasons and they all tie back to who we are, what we do, and most importantly, who we serve.
So whether you are a marketer and entrepreneur, a nonprofit or higher education leader, or simply somebody who wants to make a positive impact, this podcast is for you.
Let's drive forward your mission together.
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Time to debunk a myth that's been floating around for way too long.
It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door.
Unfortunately, that's just not how it works.
Especially not in the fast paced, saturated marketplaces we find ourselves in today, as business owners and CEOs.
In my consulting work, I've been privileged enough to help social change companies, educational institutions, and nonprofits revolutionize their marketing and recruitment strategies.
And here's what I've learned: It's never about throwing a message out into the void and hoping it sticks. It's all about “the ask”.
So buckle up, because we're about to dive deep into what that ask really means. And why build it and they will come is a dangerous fallacy, and how you can employ real world strategies to make a real impact in your organization and the world.
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Adversity and hardships are a part of life. Whether it's personal struggles we go through, or the challenges that come with taking on something new, there is value in facing and overcoming them.
As the wise words of Maya Angelou have so famously stated, "You may not control all the events that happen to you, but you can decide not to be reduced by them."
No matter how hard life gets, it's important to remember that hardships can help us grow. They provide us with an opportunity to learn and develop our character, and ultimately give us the strength we need to continue on our path and reach our goals.
My guest today was Courtney Elmer, Founder of the EffortLESS Life.
On today’s podcast, we chatted about:
- Key habits every business owner needs to grow
- Why is “taking action” is the least scalable thing as a small business owner
- How to leverage adversity to your advantage
Learn more about Courtney here:
Podcast: https://www.antifragileentrepreneurship.co
Website: https://www.theeffortlesslife.co
If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review?
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In today's episode, we're diving into the fascinating and increasingly important topic of ethics and marketing.
As business owners and marketers, it is our responsibility to ensure that our marketing practices align with our values and social responsibility. In fact, I would propose that the general marketplace is burnt out from getting offers from people who don't prioritize ethics.
And in doing so, we're going to stand out from the crowd and create sustainable growth in our company, while making a positive impact on our customers, employees and community.
Next up, I'm going to be sharing with you why ethical marketing isn't just about doing more of what's right-it's also a smart business strategy that can lead to stronger customer relationships.
If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review?
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What if attempting to tackle every single marketing avenue is actually sabotaging your business's success, rather than propelling it forward?
Today, we're diving into the world of multi-channel marketing to debunk a common myth: that utilizing every marketing channel is always the best strategy for every business.
I find that many marketing teams are doing all the things because they feel pressure to. And while multi-channel marketing can be a powerful way to reach a broader audience, it is not a one size fits all solution.
So in this podcast episode, I'm going to explore the reasons why a multi-channel approach may not be the best fit for every business and discuss alternative strategies that might be more effective. Stay tuned!
If you've been loving the Next Level Leap podcast, would you just stop what you're doing right now and give us a quick review?
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AI (Artificial Intelligence) and EI (Emotional Intelligence) are two terms that have become increasingly popular in recent years. AI is the ability of machines to interpret data, learn from it, and make decisions without direct human input. Emotional intelligence is the capacity for a person to recognize, understand, and manage their own emotions as well as the emotions of those around them.
When discussing AI and EI, it’s important to note that they are two separate concepts, but they can work together in harmony. AI is best used for tasks that require information processing, data analysis, and decision making using big data sets. Meanwhile, EI helps humans create meaningful connections with one another and understand the emotional consequences of their actions.
In this podcast episode, I'm going to help you understand how to connect both EI and AI to get the exact result that you want from your marketing.
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The health of women entrepreneurs is often put on the backburner, as they strive to achieve success in their professional lives.
But what if prioritizing your own health and wellness was the key to achieving greater success?
In this podcast episode, I chatted with Maraya Brown, Certified Nurse Midwife.
Maraya and I spoke about:
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The absolute life changing moment that made her leave her Fortune 50 corporate career to serve women
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Her advice for women who haven’t been able to prioritize their health during the past couple of years
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What she really thinks about health fads
Bonus: Maraya shares her recipe for adaptogen elixirs - so stay tuned!
Learn more about Maraya here:
Website: https://www.marayabrown.com
Instagram: https://www.instagram.com/_marayabrown
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When it comes to evaluating the success of a marketing campaign, it is so important to prioritize data over feelings.
Yet, this is really difficult for many established organizations and quickly growing entrepreneurs.
You might think of this as a problem that businesses in the beginning stages tend to have, but based on my experience, it is an issue at all stages of business.
Because here's the truth: emotions can be really powerful. We've all experienced that in our lives. And it can lead us down the wrong path.
We need to rely on cold, hard facts, and objective data to make more informed decisions. And that really means taking a good look at metrics that maybe we're not used to looking at, like conversion rates, engagement levels, click through rates. And by doing so we can identify what's working and what's not, and adjust our strategies accordingly.
So that's what I will be sharing with you today in this episode. Stick with me if this is something that you know, you want to get better at!
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Are you an entrepreneur feeling overwhelmed and stressed?
If so, you're not alone.
Many entrepreneurs struggle to find balance in their lives. But what if there was a way to manage stress effectively and improve your overall well being?
In this podcast, we'll explore the power of breath work for entrepreneurs looking to reduce stress levels and promote inner peace with our guest, Francesca Sipma, Founder & CEO of Mastry Inc.
In this episode, Francesca shared what:
- Made her go from a successful career in advertising and marketing for top global brands to becoming a certified breathwork coach and hypnotherapist
-She thinks are the three superpowers of entrepreneurship
-The biggest shifts she’s seen in some of your students or students
I’ve been using her app almost every day, so tune in to see how it could benefit you!
Learn more about Francesca here:
Website: https://francescasipma.com
Instagram: https://www.instagram.com/francescasipma
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Hiring the right person for your company is crucial. It can mean the difference between success and failure, growth and stagnation, and job satisfaction or dissatisfaction.
Finding the perfect employee who fits your company’s culture, values, and goals means a lot of hard work and dedication to finding someone with the right skill set for the position.
It also means understanding the importance of creating an open and inviting environment that encourages diversity and inclusion.
In this podcast, I chatted with Kimone Napier, Founder of Hire Breakthrough. She’s an expert on all things related to hiring the right fit for your company!
In the episode, we discussed:
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Unicorns (Yes, you read that correctly)
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Hiring diverse talent without trying to fill a quota
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Her #1 favorite question to ask a candidate in an interview and how it works in her favor
Learn more about Kimone here:
Website: https://hirebreakthrough.com
Instagram: https://www.instagram.com/simplykimone
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If you’re Founder, Executive, CEO of a nonprofit organization, or consultant looking to help nonprofits, you probably know that enrolling new members is so important to the success of the program.
Nonprofits are often very focused on fundraising. But what happens is you get the funds but you don't know how to grow the program?
I hope that I’m already getting your wheels turning when it comes to how important it is for nonprofits to be able to predictably increase their enrollments.
In today's episode, I'm going to be sharing with you exactly how to do that. Based on my experience, helping nonprofits scale in a way that predictably increases enrollment has an amazing impact on their community.
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On this podcast, I have chatted with many people in positions that are vital to help businesses grow. CEO’s, CMO’s, copywriters, operational specialists, the list goes on!
But, I am yet to speak with a CPA - a huge factor to helping some companies create cash flow in their businesses. And today’s guest goes above and beyond in her role as a financial consultant.
My guest was Susanne Mariga, Certified Public Accountant. She’s also a Fractional CFO and a high-net-worth tax strategist to seven and eight figure entrepreneurs.
Susanne and I spoke about her:
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Mission to eradicate entrepreneurial poverty
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Book entitled “Profit First for Minority Business Enterprises“
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Decision to sell her firm and how she knew it was time
Learn more about Susanne:
Website: https://susannemariga.com
Instagram: https://www.instagram.com/susanne.mariga
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Last week, we spoke about everything related to mindset, business & tennis.
Today is part 2 of this series, and it’s focused on identity.
Again, I am joined by tennis experts and No Man’s Land Podcast Hosts, Cole Wernecke, Freddy Mesmer & Keith Gorman.
Our identity conversation included:
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The difference at being number one at the game and being the best
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How your identity plays into your ability to succeed as a player
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What is required to work on the emotional mental state of a champion
Learn more about our guests:
Their Podcast: https://podcasts.apple.com/us/podcast/no-mans-land/id1529295569
Cole: https://www.instagram.com/colewernecke
Freddy: https://www.instagram.com/freddymesmer
Keith: https://www.instagram.com/keith.gorman
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Today is a special two part episode about the parallels between business & tennis.
Many of you know that I love tennis, but you probably don't know exactly how much- and today you're about to find out.
This is going be a really incredible episode and no matter what type of business you have, or what type of entrepreneur you are. There will be incredible parallels that's going to make you fall in love with tennis.
My guests today were tennis experts and No Man’s Land Podcast Hosts, Cole Wernecke, Freddy Mesmer & Keith Gorman.
We chatted about everything mindset related! Including:
- Failing often to get where you want to be
- Forward momentum to move to the next level
- Maintaining a winning mindset even when you lose
Learn more about our guests:
Their Podcast: https://podcasts.apple.com/us/podcast/no-mans-land/id1529295569
Cole: https://www.instagram.com/colewernecke
Freddy: https://www.instagram.com/freddymesmer
Keith: https://www.instagram.com/keith.gorman
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If you're looking to stay ahead of the curve and 2023, I want to share with you my top lead generation strategy.
It's a combination of two major industry trends that are not only applicable in business, but in life.
It's a framework that I use in almost all of my marketing advice that I provide. Curious now? You might not expect how it all comes together.
So get ready to hear about my top lead generation strategy, and why I'm doubling down on it in 2023.
Learn more about the tools mentioned in this episode:
SEMRush
Jasper AI
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Over the past few months, I've been head down hard at work in anticipation of what promises to be an exceptional year for our consulting company.
Our fractional freedom coaching certification program has already seen impressive success and we have currently have half our seats sold out before we have even launched.
With consulting revenue already exceeding budget, it's a super exciting period of time for the company, and we are looking forward to tremendous success along the growth path.
As we look into the future, I really want to share with you what I'm doing in order to position my company for success from where it is today, up until a projected over 100% year over year growth rate by the end of 2023.
I've got an action plan- and I'm eager to show you how we are going about things.
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As an entrepreneur who has seen extreme highs and the lowest of lows in the last 20 years, most, if not all of my most stressful moments have been rooted in the topic of money.
I remember when I was in my late 20s, I was at a Vistage meeting, which is a local CEO network of seven figure and eight figure business owners. And there was a moving company owner who was a veteran. And he had said that during the Gulf invasion, jumping out of planes was actually less stressful than what he was currently experiencing and not being able to make payroll.
That always stuck with me, as it was strangely reassuring that we all experienced that financial stress.
I currently have the strongest business I've ever had financially. And that's mainly because I spent the first 15 years of being an entrepreneur, honestly, just trying to figure out the money part.
And money is a hot topic right now. The stock market is about to go on sale, inflation is increasing, there's talks of layoffs at this time of recording.
So today, I want to share with you my biggest lessons learned from my most favorite book called The Psychology of Money. Stick around to hear more.
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Sometimes, the hardest part of your journey is the most important.
It shapes who you are today and allows you to grow in a way that would not have been possible otherwise. And now - you would never want to erase it from your history.
My guest today had a similar experience.
Today I was joined by Jamie Hess, Fitness & Lifestyle Expert. She shared how her journey truly started in her teens and early twenties when she was an addict.
We chatted about her
- Journey in the fitness space and how it lead to an IG account with 175K followers
- Mom’s career on Good Morning America shaped her business career
- Upcoming retreat in April and how it relates back to the work she does
Learn more about Jamie:
Website: www.nycfitfam.com
Instagram: www.instagram.com/nycfitfam
Retreat: https://www.thebigaskmethod.com/retreat
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In the internet marketing world, we tend to be hyper focused on the front end and don’t stop to think about the leaky back end until we get to a certain point where we realize that we are filling this bucket, and then all of the water is just pouring out of the bottom.
This usually happens when you cross the six-figure mark and start creeping towards seven-figures.
Today my guest was my very best friend, Shana Bresnahan, Community & Retention Strategist. She helps people with online programs, courses, memberships, group programs to enhance experience.
Shana and I talked about:
- The philosophy she used to build her whole business
- What to do if people don't feel safe in a community
- Mistakes people make when creating a community
Tune into this episode to hear about the strategies and tools Shana uses to fix those leaky buckets and how you can best use them to benefit your business.
Learn more about Shana:
Instagram: https://www.instagram.com/shanaspeaks
Website: https://www.shanalynn.com
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Something you might not know about me is that over the last few years I've been building a successful consultancy that serves both financially prosperous for-profit seven and eight figure brands, as well as nonprofit organizations.
While nonprofits have this incredible value of being mission driven, they tend to struggle with driving awareness and lack the systems to predictably increase enrollments. By applying methods typically reserved for the for profit businesses, we've been able to create something really unique and effective.
Among my many clients is the University of Notre Dame's Lab for Economic Opportunity. This is an incredible partnership that applies what I have learned in the for-profit world into the nonprofit sector.
For all of the for profit minded folks who are tuning in-this is a fascinating look at how nonprofits are embracing tried and true for-profit strategies to power up their lead generation.
This is a rebroadcast of a LinkedIn live where I spoke with Heather Reynolds, Managing Director at Wilson Sheehan Lab for Economic Opportunities and Dave Keil, President of Franworth about the work that we're doing.
If you missed it on Linkedin- be sure to tune in now!
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Have you ever had a life experience that changed your outlook on everything?
An experience that opened your eyes and altered the way your brain sees the world?
My guest today, Heather Shea, Founder & CEO of Atmana Academy had a year long illness that almost took her life. And when she went into spontaneous remission, her world changed.
Heather shared how:
- Her illness made her more sensitive towards people
- The number one thing she thinks is missing from business
- What intuitive focused coaching entails and how she sees it being a modality for change
Tune in to hear more about Heather and her journey with her mental illness diagnosis.
Learn more about Heather:
Website: https://heatheraliceshea.com
Instagram: https://www.instagram.com/heatheraliceshea
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There are hundreds of articles about how to be successful as a highly sensitive entrepreneur.
The truth is- being highly sensitive gives you a skillset that other entrepreneurs might not have.
My guest today is Catherine Wood, the CEO and Head Coach of Unbounded Potential. She's also a master certified coach and sees her work as most impactful when she's helping people who are highly sensitive empaths.
We chatted about
- Why empaths make great business owners
- How somebody who's empathic should think about building their business differently than the norm
- Her favorite quote “pain pushes us until our vision pulls” and how that relates to entrepreneurship
If you think you may be a highly sensitive entrepreneur, tune into this episode to learn more!
Learn more about Catherine:
Website: https://unbounded-potential.com
Instagram: https://www.instagram.com/unboundedpotential
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Operations in business refer to the activities and tasks that organizations use to produce goods and services that includes planning, organizing, directing, coordinating and controlling the various aspects of production, such as procurement, manufacturing, distribution and marketing.*
Basically - operations are the backbone of any organization.
My guest today is Natalie Gingrich, CEO of The Ops Authority.
The two of us have had a lot of behind the scenes conversations and decided it was time to bring them public. In this episode, we talk about all things ops.
Natalie and I talked about:
- Her strong views around funnels
- The benefits of long term payment plans
- Why she ignores automation processes
Tune in to hear about Natalie’s transformation from Natalie 1.0 to Natalie 5.0.
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*Source: https://www.shopify.com/blog/what-are-business-operations
In a recent article on LinkedIn News called 41 Big Ideas That Will Change Our World in 2023, number 21 was that social media users will turn their back on the algorithm. Turned off by the trolls and burnt out by the pressure of chasing likes, consumers will begin to reconsider their relationship with big social networks and smaller sites will start gaining popularity.
These will create the safe spaces people really miss from the early days of the internet. And they want to go back to those intimate digital environments.
This transitions nicely into what I predict will be the third trend that you really need to be aware of when marketing your business in 2023, which is a truth more than it is a trend.
And that is the magic of human connection.
I believe that it's the results that come through connection that's often missing from most marketing and sales efforts. And as a result, people are struggling, their launches aren't doing as well and enrollments are down.
They think it's because of the way in which the world has changed in the last few years, and they're not wrong.
But most importantly, what's often missing from this analysis is how much of the marketing and sales efforts that have taken place online in the last few years has become extremely impersonal and dehumanized.
So in today's podcast episode, I'll be sharing with you the third and final truth that you need to know about marketing your business and 2023 and beyond.
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‘Tis the season to be running around like crazy looking for the perfect holiday gift.
My 10 year old desperately wants this one sports jersey, and my husband and I can not find it anywhere.
I looked it up and there are 350 million products on Amazon. So, you woud think I could find what I am looking for!
This podcast is the second in a series called Three Truths About Marketing in 2023 and Beyond. And it's called Selling With Specificity.
And you can see why when we are looking for that perfect present, we know exactly what we want, and it's hard to find, we're able to make decisions faster, we're willing to pay a premium. And we are so happy when we finally stumble upon it. This is exactly the way that our clients feel.
So, this is why selling with specificity in 2023 and beyond is one of the best ways to grow your business.
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This episode is the first in a three part series about things you need to know the truth about in marketing in 2023 and beyond.
And what's really interesting about this podcast episode is it's one of the first episodes I ever recorded. So it's actually a rebroadcast, but many of you have not heard it.
I'm bringing back this episode because the clients that I have that say that they've listened to it said that it was one of the best pieces of advice that they've received in their business.
In this episode, we discuss mapping out the intentional journey that you're taking your customers on. Tune in!
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Sometimes in business, it may feel like you have way too many choices and too little time.
You may feel like there's a lot of different options in terms of the next steps of growing your business. Or if you're a consultant, you might feel like your client has so many different ideas and different directions that they could go in.
You may not be exactly sure how to prioritize them.
Well, if you're struggling with this, this podcast is for you, because I'm going to be sharing with you the three ways to grow a business. Tune in!
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According to the National Council for Behavioral Health, over 70% of adults in the United States have experienced some kind of traumatic event at least once in their lives.
A very severe reaction to traumatic events can stem from childhood abuse or neglect, war and other forms of violence, physical, emotional, or sexual abuse, accidents, natural disasters, grief and loss, witnessing violence, cultural, intergenerational and historical trauma and medical interventions.
I think about this often in my marketing, as funny as that may sound - because there is very much a connection between the two.
Many people experienced extreme trauma during the pandemic. They lost people that they loved, or at least knew of somebody who lost somebody that they love. So when we're marketing, and we're selling to the general public, it's important for us to know and realize that we are selling to people who’ve experienced trauma. And as a marketer, I try to stay as trauma informed as possible.
So how do we operate as marketers with integrity in this post traumatic world that we are living in? How do we approach things so that we are not only helping and creating a new possibility for people who might not even know what's on the other side of their healing, but that we're calling them forward in a way that is relevant, that has a high level of integrity and is helpful?
I want to share with you some of my thoughts around this topic in this episode.
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My first book was just released.
And I'm sitting here with all sorts of different emotions.
Excitement, relief, and just this feeling that I gave birth to something new and I can't wait to get it into as many hands as possible.
And then also managing all of the last minute newness that happens when you're doing something new for the first time and trying to compress all of the activities into a single 24 hour period.
So if you are thinking about publishing a book, or you know someone who's publishing a book, let them know about this podcast episode. I'm giving you everything that I learned about publishing a book in a single podcast episode today.
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In the midst of preparing for my book launch, recording these podcast episodes, and being a guest on other podcasts, I've had some heart stopping conversations that have really made me pause.
People are so consumed with the pressure to spend a lot of time on social media and because of everything that they're seeing, it's making them question if it's even worth building a business at all.
Some are so overwhelmed with trying to keep up with all of the demands and forge all of the paths forward, that they are ready to burn it to the ground.
They're seeing it as a race to grow their business. The “not enoughness" and the worry if they're doing it right and whether or not they're giving it the correct effort overwhelmed them because in their view, they've failed unless they can make enough money.
So in this last episode of my Win Win book series, I will discuss the secret to authentic growth.
For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox.
The visibility stage of relationship marketing will be one of your most effective, lucrative and impactful efforts that you can do for your business.
So why is it that so many business owners tend to obsess over fans, followers and likes on social media and worry more about the reach of their most recent Instagram real then nurturing key relationships?
The reason is that most people just aren't pursuing relationship marketing in the right way.
They give up quickly and move on to the next marketing trend.
The result? Many businesses are fantastic and make their customers happy. But those same companies tend to be the best kept secret around because they struggled to gain visibility or they think that visibility is only made possible through significant public relations investments.
So, tune into this episode, the third in my Win Win podcast series, to hear about gaining visibility through partnerships.
For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox.
“I am so frustrated with social media.”
“No one sees my content anymore after the last algorithm change.”
“I'm at a loss as to how to generate more customers for our company.”
“Paid advertising suddenly stopped working for us.”
These are the types of comments I hear daily from the brilliant experts and organizations that I'm honored to serve as a growth consultant and business strategist for.
Trying to grow your business by leveraging digital channels and social media is creating a whole heck of a lot of frustration across all industries.
So how do you grow your business? The answer is networking.
But for many people, networking is a massive barrier to creating relationships that make a positive impact on our businesses.
So tune into this episode to hear more about building a bank of goodwill.
For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox.
Have you always wanted to write a book or have been walking around with a couple different book titles in you?
I know that was me for many years.
I wanted to share my story and be able to help other people. But for many of us, the idea of trying to get a book out the door, and published is very overwhelming, seemingly expensive and time consuming-it never really feels like the time is right.
So, I'm going to be starting a four part series on how I went about creating my book, the steps that I took, the decision making process and what the book will be about.
For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox.
According to the American Hospital Association, 133 million Americans suffer from at least one chronic illness.
That’s nearly half the population.
Imagine how many of those Americans are entrepreneurs.
Today, I was joined by Nikita Williams, who is a Competence & Clarity Coach, who also suffers from 2 chronic illnesses.
Nikita and I chatted about what:
- Ways we can support employees and clients with chronic illnesses better as leaders
- Challenges come with have a chronic illness and running a business
- Strengths people with chronic illnesses have and why they make great business owners
Tune into this episode to hear about when Nikita was diagnosed with endometriosis and fibromyalgia and how you can navigate chronic illness in tandem with business for yourself as well.
Learn more about Nikita here: https://www.thrivewithnikita.com or check her out on Instagram here: https://www.instagram.com/thrivewithnikita.
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In the fast paced internet space that we live in, it feels like a different planet for a lot of people who are new to it.
Many of the companies coming to me are pretty unfamiliar with the acronyms and the terms that we use in our everyday language as internet marketers.
And I've heard more than once that the language creates a little bit of a learning curve for many people who are new to this, and they're trying to figure out which way is up.
Today, I'm going to be talking about one of those acronyms, which is called a VSL, a video sales letter.
When do you use it in your company? When is it effective? When is it ineffective? And how is that different from other types of strategies like webinars, challenges or masterclasses?
Tune into this episode to find out!
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Are webinars dead?
I'm here to say that they are very much alive.
In fact, I have my own on demand webinars that I use to generate leads for my consulting business as well as my Fractional Freedom consulting certification.
And I usually end up recommending webinars for many of my clients based on the variety of different goals that a webinar can achieve.
A webinar not only makes for a fantastic opt-in, but it is also one of the best ways for you to begin partnering with other business owners. And if you have listened to this podcast at all, you know my love for relationship marketing.
So how do you use a webinar? Well, that's the question that I'm going to be answering in today's podcast episode, so that you can generate a multi-million dollar asset in your business.
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“It was such an incredible experience. The way Laura teaches and mentors- if anybody listening has never really experienced that directly, Laura just has this calming presence. She could be talking about the most complicated thing and she makes it feel so relaxed and easy. She’s a fantastic teacher and able to present things in a way that just makes you feel like oh, of course, there's that option. Why didn't I think of that right there in front of me?”
- Anna Powers, Founder & CEO of the Clickworthy Copywriting Certification.
In this episode, Anna and I jump in to discuss the:
- Confidence consulting gave her
- Benefits of being a lifetime learner
- Reason she decided to take my Fractional Freedom Incubator
Tune in to hear about Anna’s past life as a lawyer and how consulting is opening her up to a brand new chapter!
Learn more about Anna here: https://www.saraannapowers.com or on Instagram here: https://www.instagram.com/saraannapowers/.
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I was recently in a conversation with a former client about a situation that she found herself in recently.
She really needed some support so I jumped in and provided my perspective.
And at the end of our messages back and forth, she asked me to please make a podcast episode on this exact topic.
So I took her advice- I’m recording a podcast episode on how to fire people well.
And what I'm going to share with you is a result of 20 years of experience, with a lot of lessons learned on how to do this better each time.
I want to help do this in a clear, respectful way so as to not let the situation get out of hand to the degree to which both of you are surprised by the outcome.
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We have all had trolls in our life.
Negative people who have a chip on their shoulder or have something going on that maybe you don't know about.
In 20 years of entrepreneurship, I certainly have had my fair share.
I've had employees steal customer lists, intellectual property, and start their own businesses. I have been attacked online, by people I didn't even know.
So as somebody who is an entrepreneur who cares deeply about your audience and the experience that others have in your presence, how do you deal with this BS?
That's something that I want to share with you in today's podcast, which is how to have a high mindset when dealing with a negative person.
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Embrace the magic- or in the case of today’s episode, Magick!
Today's guest is another Fractional Freedom student of mine, Amanda (Magick) Kalman, Business Growth Strategist at Digital Scaling Solutions.
In this episode, Magick and I dive into:
- Her extensive background in business
- How she has used my program to get consulting clients
- What she sees for her future
Tune in to hear about why she goes by Magick!
Learn more about Amanda here: https://magickkalman.com.
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“I heard about you launching the Fractional Freedom consulting incubator. Something inside me knew that was just the next step for me in my professional trajectory, and I knew I had to be a part of it because it just felt like I would be learning so much more, doing bigger, more important things.” - Amisha Shrimanker, Launch Copywriter at The Copy Crew
Amisha came to my program as a launch copywriter and in this episode, she shared:
- The moment she realized she wanted to work both on strategy as well as conversion copy
- How consulting builds on her conversion copywriting skills
- What surprised her about consulting
Tune in to hear about where she sees herself in the next couple of years!
Learn more about Amisha here: https://thecopycrew.com or on Instagram: https://www.instagram.com/thecopycrew/.
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“Part of the reason why I was so attracted to the program that you offered was that I felt like you were teaching structures and frameworks that I hadn't seen in my formal education, and that I've yet to see really being talked about in the consulting space.” - Rachael Yvonne Davis, Principal Consultant at United Global Enterprises, LLC.
I love hearing feedback like this from my Fractional Freedom Consulting students. In fact, that’s why I decided to teach.
In this episode, Rachael and I discuss:
- The #1 thing she struggled with before joining my program
- Why she decided to go into consulting
- Where she sees herself in a couple of years
Tune in to hear Rachael’s experience as Miss Plus World!
Learn more about Rachael here: https://www.rachaelyvonnedavis.com or on Instagram: https://www.instagram.com/rachaelyvonnedavis.
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I’ve had all types of guests on this podcast.
Friends
Colleagues
Coaches
Clients
The list goes on.
That’s why today- I am so excited to add another category to that list.
Students!
That's right- this is the first of many student spotlight episodes where I invite my Fractional Freedom consulting students to come on the show and talk about their experience learning from me.
Today, I was joined by Ana Micka, Founder of Round Robin Marketing Collective.
We talked about:
- Her work consulting health and life coaches
- Why she joined my program
- Where she sees herself in a couple of years
Make sure to tune in to hear Ana talk about her new wool stand!
Learn more about Ana here: https://roundrobinmarketing.com or on Instagram: https://www.instagram.com/ana.c.micka.
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If you’re anything like me, you're hiring for your business right now.
But how do you find the ideal candidate that not only will be perfect for the role you need them in, but will also fit in with the company culture?
How do you know that they are everything you are looking for and more?
Today, I was joined by my long time friend Veronica Romney, Dream Team Architect.
Tune in to this episode to hear all about how Frankenstein, Swiss army knives,and happy ears all relate to building your dream team!
Learn more about Veronica here: https://www.veronicaromney.com or on Instagram: https://www.instagram.com/vromney.
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It’s hard sometimes for a business owner to take a step back from their business, let someone from the outside come in, and audit and implement new processes to streamline the workflow.
That’s what I did in my business, The Advance Women’s Network.
Raven Lovelock, Fractional Director of Operations at The Advance was my guest today.
Raven and I talked about:
- The best environment for a Director of Operations to thrive in
- Why she was attracted to working for The Advance
- How she has helped implement processes in my business
Tune in to hear all about Raven’s thoughts on being a DOO.
Learn more about Raven on IG @Raven_Lovelock or on Linkedin: https://www.linkedin.com/in/ravenlovelock.
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Have you ever not been taken seriously as a woman in business?
I'm talking, you show up to a conference and the men in the room think you are someone's assistant. No joke- this has happened to me.
As I have grown my businesses, I have made it a priority to surround myself with other like minded women who get what it feels like to be looked down to.
My guest today is a friend and client, Ali Brown, one of the first women in the online marketing space and founder of The Trust- a group that is exclusively for high level women.
We spoke about:
- How a “love all, serve all” mentality doesn't always work
- Genius versus excellence
- The importance of listening to the voice in your head
Be sure to listen to the end to to hear Ali talk about her Iconic event in November!
Learn more about Ali here: https://alibrown.comhttps://alibrown.com or on Instagram: https://www.instagram.com/alibrownofficial/.
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Are you teaching others something that you are extremely passionate about, but looking for ways to move into sharing what you’ve learned and expanding your business on a greater level?
After starting as a speech language pathologist herself, Jena Castro-Casbon, CEO of The Independent Clinician, now helps speech language pathologists and occupational therapists get started and grow their very own private practice.
Jena is one of my fantastic clients who I’m excited to share has been able to reach thousands of SLP’s and create an untouchable ripple effect with her work. Not only that, but she’s exploded her business as a result!
In today’s episode, Jena and I chat about:
- How she transitioned from her own private practice to her sharing her wisdom with others
- The level of market sophistication that plays into messaging
- How our work together has helped grow her business
So if you’re interested in creating your own next level leap teaching others to do what you’ve done, be sure to tune into this episode to learn more about Jena’s journey and be inspired along the way! And if you’re a SLP yourself or know someone who is - make sure to listen and share this episode so you can create a private practice of your dreams as well.
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We've all heard of the idea of a case of mistaken identity.
This is when we mistake somebody or something for what they're not.
We laugh when we see little kids pull on a random shirt and say, “mommy”, when that shirt sleeve doesn't belong to their mommy.
We dismiss it as cute, but as we get older, sometimes that case of mistaken identity can happen with ourselves. In fact, I would propose that if it's not happening on a regular basis, you might want to look a little bit deeper.
On today’s podcast, I'll be sharing my own journey- my own case of mistaken identity. Make sure to listen!
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Have you ever thought about having multiple streams of revenue? What about the concept of doing just that, but stress free?
And if you're thinking, "Is that even possible? How do I do that?", you're not alone
That's why I'm so excited to share with you today’s guest, Brandi Mowles, Online Marketing Expert, where she shares her goals in growing her own multi-steam business revenue.
Brandi and I chat about:
- Why only 2% of women owned businesses cross the $1 million mark
- How to create a stress-free business
- The multiple revenue streams she runs and how she put them in place
If you are interested in learning more about how to serve your business less, and make your business serve you, this episode is for you!
Learn more about Brandi here: https://brandimowles.com or on Instagram: https://www.instagram.com/brandimowles.
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I have had so many guests on this podcast who have left their high-paying corporate jobs to pursue their dreams of being their own boss.
It’s not easy.
You have to figure out how to manage your new schedule while also replacing your paycheck.
My guest today, Debra Boulanger, CEO & Founder of The Great Do-Over, helps women start over after life in corporate.
Debra and I spoke about:
- The challenges women face when making the leap from corporate to entrepreneurship
- Using your strengths from your old job to build your new company
- 2 things that she sees women experience when they finally leave corporate
If you have been thinking about leaving your corporate job to be our own boss, be sure to tune into this episode!
Learn more about Debra here: https://thegreatdoover.com/debra-boulanger or on Facebook: https://www.facebook.com/TheGreatDoOver.
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Across the board, most assessments, articles and descriptions of entrepreneurs include risk taking as a primary characteristic. If you're an entrepreneur, you probably think big and take risks.
And you've been rewarded for that for most of your career.
While entrepreneurs certainly have a tendency and an appetite for risk in business, there might be times where we take risks, and at times, where we take what I would call high percentage shots.
Should you be taking big risks in the time of economic uncertainty? Are there different types of shots to take if you're winning or losing?
We'll talk a little bit more about that today on the Next Level Leap podcast.
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Running a company is stressful.
Add on the responsibility of being a parent and spouse, and that stress increases.
Everyone has their own way of dealing with stress, but not everyone has the strength to realize that they may in fact be hurting themselves in the long run.
My guest today Jessica Rhodes, Co-Owner of Interview Connections, shared her story about overcoming a major obstacle in her life.
We talked about:
- Some of the most monumental moments that helped grow her business to where it is today
- How the decision to stop drinking helped her both in business + life
- What she sees for the future of podcasting
If you feel you can relate to Jessica, be sure to tune into this episode!
Learn more about Jessica here: https://interviewconnections.com or on Instagram: https://www.instagram.com/jessrhodes45.
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It’s always nice to have a friend as a guest on my podcast.
Especially someone who has a similar offer as me.
Today’s podcast guest is Kristen McCall, online marketing coach and fractional CMO.
Kristen and I chatted about:
- How her winding career path has led her to where she is today
- What makes someone a good consultant
- The importance of knowing your worth
If you are interested in becoming a consultant, this episode is for you!
Learn more about Kristen here: https://kristenmccall.com or on Instagram: https://www.instagram.com/kristensmccall.
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There's many people out there that give lots of advice around how to survive a recession without actually having gone through it before.
But speaking from experience, in 2008/2009, I was very much in business.
And not only that, but I was running close to a million dollar photo studio operation.
At the time, I didn't realize the degree to which I was going through some really important lessons trial by fire.
And for those of you who have not experienced business ownership in a recession, what I want to share with you today may be very, very helpful in order for you to recession-ready your business.
Make sure to tune in!
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Hard work beats talent when talent doesn't work hard. Without labor, nothing prospers. Hard work betrays none.
Much effort, much prosperity.
These are cliches we've probably heard for many, many years, if not all of our lives.
And we may have even slipped and said it to our own children.
It's actually something that we need to take a little bit of a closer look at.
If we want to break through revenue plateaus in our business and ask ourselves, what the heck does this even mean? Is there some kind of underlying belief here that we need to let go of in order to be able to work smarter, not harder?
So, if you've been struggling in your business to break through plateaus that you know that you are capable of, but you've been struggling to figure out exactly how, this podcast is really going to help you.
I'll be sharing why, at a certain point in our business, working harder is actually probably the thing that's holding us back.
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So many entrepreneurs want to invest in passive income streams.
But, I want to ask you - have you been sitting on an investment opportunity that you're not even aware of because you haven't actually taken the time to look at what could make it work more for you when you are not working?
We look at these magical people who work very little and have incredibly lucrative businesses and we think that maybe they've invested in the stock market or they've invested in real estate correctly or early on, or they got lucky.
But what if that big investment opportunity was sitting right in your business, in the form of high functioning assets?
In today's podcast episode, I'll be sharing the third stage of making those next level leaps in your business, which is high performing assets.
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Planning is one of those things that everybody wants and when we're doing it we don't necessarily feel like it. And afterwards we rarely follow the plan.
So, what is the point of planning and how does this fold into the leap methodology that I have seen create remarkable results for clients?
In the last episode, I talked about having a limited focus and today I'm going to talk about establishing a plan, but probably not in the way you think.
So stay tuned in the next episode of the Next Level Leap podcast. We'll be talking about how to establish a plan that you can stick to that you'll like, that your brain will actually want to follow through with, and that will create the result that you want most in your business.
Last week, I introduced my new framework to you.
It's called the L.E.A.P Methodology, and it's something that I've been practicing with clients for many years now.
It took me some time and I'm so excited to share it with you.
And what I've found is that this is the methodology that creates massive leaps in businesses that are established, that have already gone through the proof of concept stage, and now they're looking to actually create more growth in their company by doing less.
Last week, I shared with you the overview of what the L.E.AP Methodology stands for.
Today, I'll be going through with you what the L in L.E.A.P stands for and why it is the most important place to start when actually creating massive growth in your company.
There’s a change coming! And you might have noticed it..
We have officially changed our podcast name. And it has been a really exciting iteration for a variety of different reasons, but mainly that I wanted a podcast that was more accurately reflective of the type of work that I am now doing with clients.
Scale with Joy was very much a great message when I had a client base that was struggling with overwhelm, struggling with the idea of how to get more joy back in their businesses and lives.
And while I still think that is a very valid concern of many of you who are listening, I'm also starting to work with some incubators, some nonprofits. I'm also starting to help consultants become better consultants or get their first consulting offer built and sold.
And so, as a result, I wanted a name that would more comprehensively depicts the type of work that I do across different platforms and reflects the actual model that I use in my business.
That's what I'm going to be sharing with you today in this next episode of the Next Level Leap podcast.
Are you a seven-figure entrepreneur who is thinking about an advisory/consulting style business? If so, you may have a lot of questions about it.
Where do I start? Where do I put my focus?
If this is you, this episode is perfect for you.
My guest today, Carrie Flynn, CEO and Founder of Virtual Simplicity, has a very similar offer as me.
We chatted about:
- How to have a Zen launch
- The biggest mistakes entrepreneurs make when launching
- Why getting help is KEY
So, if you want to make more money with less stress, tune into this episode.
Check out Carrie here: https://www.virtualsimplicity.com or on Instagram here: https://www.instagram.com/virtualsimplicity.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
As an entrepreneur, you might find a tendency to experience a lot of resistance around planning.
I myself am kind of a planner deep down. But I think for a lot of us who are visionaries, we actually dislike the process.
We completely hate this idea of making decisions in advance because circumstances can change or we feel called to something else.
Or we come up with a great idea or get a new piece of information that changes our opinion.
Which is why so many of us resist it. But there’s a golden thread in planning and with this knowledge, you can move forward armed with the ways in which you can thrive with a plan, even as a visionary who craves creativity and new ideas.
If this is something that you've been struggling with, but you’re just not sure how to balance planning and the brilliance that makes you a visionary, stay tuned. Because I'm excited to share how you can make planning work for you starting today.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
At the beginning of the COVID-19 Pandemic, we talked a lot about pivoting businesses online to fit the new reality of not being able to do live events. For some businesses, it was hard, but many found a way to make it work and are now thriving.
My guest today, Tresa Todd, Founder of the Women's Real Estate Investors Network, pivoted her business online and saw 500% growth in the first year.
Tune in to hear Tresa and I chat about:
- The major shift she made to welcome in new levels of growth
- The game changing element we worked on together that allowed her to show up fully
- How her business went from having 3 employees to 35
Tune in to hear from Tresa exactly what opportunities she attributes to the exciting changes for her these last few years and what you can do to see the same results for yourself!
Check out Tresa here: http://www.womensrein.com or on Facebook here: https://www.facebook.com/WomensRealEstateInvestorsNetwork/.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
The cool thing about being a business owner is that you get to model your business around the way you want to live your life. If you want to block off your calendar every Friday morning so you can take your daughter to dance class, you can.
If you want to take off one random afternoon to get a pedicure, guess what, you can!
My guest today, Chanie Wilschanski, CEO of Schools Of Excellence, models her business around her current season in life.
Chanie and I chatted about:
- How she takes care of herself to avoid burnout
- Why it’s important to leverage deep, meaningful partnerships
- The #1 asset in her business and how we worked together to scale it
Tune in to hear what Chanie does to be more productive and make space for what really matters!
Check out Chanie here: https://schoolsofexcellence.com or on Instagram here: https://www.instagram.com/chaniewilschanski.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
There’s a shift happening in the online space and as a CEO putting yourself out there every day, you might have noticed it.
These shifts have turned into pretty unique challenges - and I’ve been hearing rumblings in the online space.
There's been a secret, underground conversation that's been happening amongst the high-level experts that I'm surrounded by, and even within our own community leadership team.
The truth is, we've never seen online leaders navigate the changes as quickly as they have in the last few years - and my guess, is that you've noticed it too.
Stay tuned to this 100th episode of the Scale with Joy podcast as I share this underground conversation and what I believe is going to be the spin off effect.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
On our entrepreneurial journey, we are all bound to have a business partner somewhere along the line.
I myself am currently partnering with Kelly Roach on our business, The Advance Network.
Business partners are great for bouncing ideas off, filling in gaps in your own talents and bringing new and exciting concepts to the table.
My guests today were my clients, and boss business partners, Minna Khounlo-Sithep and Jacqueline Snyder, Owners of The Product Boss.
Minna and Jacqueline shared:
- The hurdles they face in their partnership and how they overcome them
- How trial and error plays into the decisions they make
- Why growing a business is more than adding zeros to the revenue
Tune in to hear how Jacqueline is determined to make Instagram reels work for them!
Check The Product Boss out here: https://www.theproductboss.com or on Instagram here: https://www.instagram.com/theproductboss.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
How much money are you leaving on the table by not having an ambassador program in your community, course or membership?
The truth is, we’re moving into an age where relationship marketing is front and center and there’s truly no more profitable way than to gain new clients or customers than through the successful relationships you already have built.
I’m frequently asked about and guide my clients through the process of creating their very own ambassador program.
And we actually run it very successfully within my second company, The Advance, which is a membership that is built on the premise that relationships build great companies. 30% of our current members come from existing members, which is an incredibly high statistic in comparison to most companies who are running ambassador programs.
So how do you know when it's time to create an ambassador program? What is an ambassador program and how does that differ from traditional affiliates? I’m going to be diving into this incredible conversation today to share my tips and tricks I’ve learned along the way.
And if you have no idea what to do or the steps to take, just go ahead and visit my site www.joybrandcreative.com and apply for a consultation. I'd love to answer any questions that you have and see if there's an opportunity for me to help you implement a program like this in your business or community.
How many subscription services are you signed up for right now? Between workout apps, streaming services and monthly subscription boxes, I’m sure the answer is at least 5. But have you thought about what makes subscription services so popular and why you keep signing up for them?
My guest today was Melissa Lanz, Founder and CEO of The Fresh 20, a subscription meal planning service.
Melissa and I chatted about:
- How she grew her business from a $5 a month product
- The #1 thing that can help grow your subscription business
- Why memberships create an unique dynamic that are unlike other business models
If you have ever tried The Fresh 20, or are just interested in learning more about subscription businesses, tune into this episode!
Check out Melissa here: https://www.thefresh20.com or on Instagram here: https://www.instagram.com/thefresh20/.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
As an entrepreneur, have you ever sat down to complete a task and then all of a sudden, the FedEx guy rings the doorbell, the dog starts barking and the baby starts crying?
It’s not easy to concentrate with all our daily distractions, and for the 40% of entrepreneurs with ADHD, concentrating on important tasks is even harder.
My guest today Amber Hawley, licensed marriage and family therapist spoke about her own struggle with being an entrepreneur with ADHD and how she has been able to help others.
In our conversation, Amber shares:
- One of the best strategies that is going to save you time and time again
- How to overcome shiny object syndrome
- Her #1 tip for not getting distracted while working at home
If you are an entrepreneur with ADHD, or have just had a hard time concentrating on work while also wearing 10 different hats, tune into this episode!
Check out Amber here: https://amberhawley.com or on Instagram here: https://www.instagram.com/itsamberhawley.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
It's the new year and predictions are everywhere.
Every single expert has an opinion on what to expect in 2022. So, hey, I couldn't be left out!
As a consultant who exclusively serves seven figure business owners, I have a few thoughts on what I think will happen in 2022, based on the different trends that I've observed.
Not only that, but as the co-founder of a membership site serving hundreds of online, service-based business owners, I’ve been fortunate enough to be part of many conversations, candid shares and behind the scenes of what's happening for them and how the collective is moving forward in this exciting new year.
So stay tuned to what I think are going to be the biggest marketing growth trends in the online space in the coming year and how I suggest weaving them into your growth plan in 2022.
Exploring what it’ll take for you to experience profitability and joy in your million dollar business this year? Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
We’ve all had an experience in our lives when we step into a store to shop around and immediately get bombarded by a salesperson trying to sell you the latest and greatest.
Do you ever really purchase anything from them?
The answer is probably no, because people like to buy from people they know and trust.
My guest today, Nikki Rausch is the CEO of Sales Maven and shares some great knowledge on the right way to do sales and how it can impact your bottom line.
Nikki spoke about how:
- The mindset shift and approach around sales that is critical to understand
- The key component to a great sales process
- What not to do throughout the process that can lead to a loss in sales and impact!
If you have been struggling with your sales lately and need a few small tweaks to increase your success, this is the episode for you!
Check out Nikki here: https://yoursalesmaven.com or on Instagram here: https://www.instagram.com/your_sales_maven.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing to scale their businesses to the multi-million dollar mark and beyond.
As an entrepreneur, where do you focus your marketing dollars?
Facebook? Instagram?
According to my guest today, Jody Milward, Facebook Ad Strategist, Facebook is the best place to be seen as a premier leader in your niche.
This is because it allows you to specifically target exactly who you want and when you want, 365 days a year.
Jody and I chat about:
- Her proven $10 a day FB Strategy
- How to keep up with FB changes
- Why entrepreneurs sometimes inadvertently leave money on the table
If you are interested in ramping up your FB marketing, this episode is for you!
Check out Jody here: https://jodymilward.com or on her favorite platform here: https://www.facebook.com/jodymilwardadcoach.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
This year has been quite the whirlwind year for so many of us.
And for me personally, I started a new business.
I'm going to be sharing a little bit of the behind the scenes of the growth of the Advance Women's Expert Network along with:
- Why we grew it the way we did
- Some of the things that we ran into that were expected and unexpected
- How we address challenges
Stay tuned for this behind the scenes episode! Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
If you have been listening to my podcast for a while, you know that I love having faith-based entrepreneurs on as guests.
As a Christian myself, I have used my faith to navigate the hard times I have had in business and love hearing how faith helps others navigate through their entrepreneurial journey.
Today I was joined by another faith-based entrepreneur and Business Coach, Judy Weber.
Judy shares why:
- Faith is everything in business
- Selling is noble
- She thinks belief is the commonality is between faith and business
Check out Judy’s Ultimate Scaling Guide: 4 Proven Strategies for Exponential Growth here: http://judyweber.co or check her out on Instagram here: https://www.instagram.com/judyweberco/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Have you ever opened your inbox and saw a subject line that immediately made you open the email?
Or saw an Instagram graphic copy that made you stop and read the caption?
That’s the magic of good copy.
My guest today, Laura Belgray is the Founder of Talking Shrimp, a company that helps people write better copy.
Laura shares:
- The one basic thing everyone can do TODAY to write better
- How she navigates her celebrity partnership
- The power of storytelling in your business
Make sure to tune in to hear our conversation about tough titties.
Learn more about Laura here: https://powerfulprofessionals.com or on Instagram here: https://www.instagram.com/talkingshrimpnyc.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Today, I want to talk to you about unconditional love towards yourself.
For so many of us, the way that we talk about ourselves in our minds is awful. In fact, if we were out and about, and somebody actually said the things to us that we often said to ourselves, we would be so offended.
So why are we putting up with talking to ourselves in a way we wouldn’t allow anyone else to?
Especially when we are leading teams, when we are running companies, and even just our day-to-day lives?
What can we do about actually loving ourselves in the way that we expect other people to and leading that charge of unconditional love towards ourselves?
I’ll be chatting more about that today on the Scale with Joy podcast.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Do you know how many Instagram photos and videos are shared everyday?
The answer is 95 million.
That’s a lot of content being thrown in our face, and a lot of time spent scrolling through feeds.
But what gets someone to stop scrolling and pay attention?
My guest today, Kim Walsh Phillips, Founder of Powerful Professionals, shares her wisdom on creating meaningful content to help grow your brand.
She shares:
- How she landed a HUGE client from a famous TV show
- What surprising factor could contribute to your lead generation
- Why you should take the offer first and work backwards
Make sure to tune in to hear how Kim’s faith helps play a role in how she does business.
Learn more about Kim here: https://powerfulprofessionals.com.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
If you’re anything like me, going live and being on video isn’t necessarily something you look forward to every morning.
It’s usually the thing on the to-do list that you know you need to do but always seems to get shuffled to “later”.
But today, we’re going to take a sneak peek into how getting on-camera can help you accelerate your business growth.
I’m talking about the can’t miss wisdom shared in my interview with Molly Trotter.
In our conversation, Molly shares the undeniable truths about being visible in your business and what that means for you! We talk about:
- What key component is critical for on-camera success
- The key to accelerating the growth of your brand
- Her advice for those who are floundering when it comes to positioning themselves online
Interested in building your authority online? Check out Molly’s free social media audit here and make sure to listen in so you know exactly how to use visibility as a tool.
Learn more about Molly here: https://www.instagram.com/molly_trotter/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
When we put ourselves out there and we build something important enough, big enough, powerful enough, inevitably there's going to be people who simply don't like it.
They don't like the way we've approached it. Maybe they're even people who were part of our network and then it turns out their vision was misaligned with our own. Those are often some of the hardest challenges to navigate in entrepreneurship.
One of the biggest challenges about facing criticism is that it gives us the sense that we have fallen short, dropped the ball along the way in building something we believed to be great. And while hearing constructive criticism can help us grow and evolve, allowing ourselves to use it as a tool and not absorb it as an irrefutable truth is a delicate balance.
So, how do you navigate criticism when you're scaling? Tune into this week's episode to find out!
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Did you know that 20% of the global population is born highly sensitive?
But what happens if you are highly sensitive AND an entrepreneur? How does that affect you?
Today, Heather Dominick, Founder of the Highly Sensitive Entrepreneur Movement, spoke with me about her journey being a highly sensitive entrepreneur.
Heather shares wisdom around:
- Why highly sensitive people are attracted to entrepreneurship
- Where highly sensitive entrepreneurs tend to get stuck in business
- Sales strategies for a HSE
Think you may be a highly sensitive entrepreneur? Take Heather’s quiz here to find out: www.hsequiz.com.
Learn more about Heather here: https://www.businessmiracles.com or follow her on Instagram here: https://www.instagram.com/heatherdominick_.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
I’m about to drop a major truth bomb….
In the online space, if you don't stand for something, you stand for nothing.
It’s important to always stand for something, or someone and show up in a way that is genuine to you.
And my guest today, Kelly Ruta, CEO of Kelly Ruta International, stands for a lot.
Kelly helps people overcome their inner blocks. But she didn't just take a weekend thousand dollar life coaching or mindset coaching certification. Her training includes a degree in psychology, a degree in clinical social work, post-grad work and thousands of hours of clinical practice supervision.
Today Kelly and I chat about the differences between:
- Hiring a professional versus life coach
- Transference and countertransference
- Our conscious and conscious minds
So, if you want to hear about how to transform your life in a massive way, this episode is for you!
Learn more about Kelly here: https://kellyruta.com or follow her on Instagram here: https://www.instagram.com/kellysruta. .
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Have you ever wanted to sell in a way that feels authentic to you without using a sales script?
Because the truth is, 5% is knowing what to say and the rest is how you perceive the process and what you think you're worthy and capable of.
My guest today, Elyse Archer, CEO of She Sells shares how she incorporates mindset, coaching and support to help people on a healing journey they probably didn't expect when just looking to increase their sales.
Elyse shares:
- The surprising factor that can skyrocket a woman’s income
- How to sell in a way that feels authentic to you
- Why your outer circumstances will always shift to mirror your inner circumstances
If you are interested in learning to enjoy the journey instead of the destination, tune into this episode!
Learn more about Elyse here: https://elysearcher.com or check her out on Instagram here:https://www.instagram.com/elysearcher/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Just the other day, I was teaching a special class for everyone who paid in full for my other business, The Advance.
They were there, eager to learn, and I was so excited to teach them.
Then, it happened... my son interrupted my class, and woke up my sleeping puppy.
I was embarrassed and flustered and didn’t know what to do.
Has this ever happened to you? Do you find it hard to balance parenting and entrepreneurship?
Today on the Scale with Joy show, my guest was Robbin McManne, Certified Parent Coach, who shared her wisdom about parenting. We spoke about:
- When and why your child should be the boss sometimes
- How sibling rivalry is connected to parents
- What you need to know about investing in time with your kids
Tune into this episode to hear about how I started Super-kid Sunday with my kids!
Learn more about Robbin here: https://www.parentingforconnection.com or check her out on Instagram here: https://www.instagram.com/robbinmcmanne_parentcoach/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
In the midst of launching, growing, scaling, it's really natural and easy for us to be a rollercoaster of emotions.
One minute, everything's going great, and the next it's totally different than expected.
In fact, I don't think I've ever been part of a launch or an offer that went exactly the way that we thought it was going to. And as experienced as I am at marketing, I don't think anybody has a crystal ball quite at that level of accuracy.
So in today's podcast episode, I want to share with you the power of percentages.
I’ll be sharing the ones that I personally rely on for guiding my clients and how we stay tuned in to making sure that we hit every single number that we want to as closely as possible.
And if we don't, we know exactly what opportunities to improve as a result.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Have you ever been in law school, won Miss Nevada and Miss Las Vegas, and then started four companies?
Well, my guest today, Lisa Song Sutton, has!
Lisa wears many hats now as an entrepreneur and writer at Forbes and shares how her modeling career has helped her in business.
Lisa shared:
- The lessons she took from the runway to boardroom
- Why she thinks hard work is more important than talent
- What qualities she needs in a business partner
If you want to learn more about Lisa or her company that makes alcohol infused cupcakes (yum!), be sure to tune into this episode.
Learn more about Lisa here: https://www.lisasongsutton.com or check her out on Instagram here: https://www.instagram.com/lisasongsutton/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
This isn't what I expected.
I don't know if I want to do this anymore.
I've built a business that I can't stand.
How do I know that I'm going to like what I'm building?
These are pretty common questions that entrepreneurs ask. And it's sometimes difficult to know if you are just in a challenging time in your business, or if you are working on the wrong stuff.
In this episode, I’m going to share how to know if you're on the path that is going to bring you joy at the end of the day or if you're heading down the wrong road.
Plus- I’ll talk about one of my favorite books that shaped my perspective on this very topic, The Dip, by Seth Godin.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
What is the most important type of training when it comes to entrepreneurship?
- Mental
- Physical
- Spiritual
Trick question- The answer is actually all three!
Today I was joined by Isaac Brown, a Life and Fitness Coach who played professional football in both the US and Canada!
Isaac is now a strength and conditioning coach for the team he used to play on and not only helps the team train physically, but also mentally and spiritually.
Isaac shared great nuggets of wisdom around:
- The key factor for going from good to great
- Who you are is different than what you do
- How to frame up your performance
Whether you are an athlete or entrepreneur, make sure to tune into this episode to gain some great insight on mindset!
Learn more about Isaac here: https://www.coachisaacbrown.com or check him out on Instagram here: https://www.instagram.com/coachisaacbrown/.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Ever hear the term “brand strategy” and think - I’ll get to that when I have time..
But have you ever considered what you think might be holding you back from reaching your goals might not actually be what you think it is?
I’ve been fortunate enough to have the opportunity to see behind the scenes of what keeps successful founders from being able to scale past themselves.
And this experience provided an extremely helpful level of insight that I want to share with you in today's podcast. I’ll show you how you can lean into your brand to explore your best opportunities yet!
Tune in to hear why the devil (and maybe you) needs brand strategy!
Check out my free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Many entrepreneurs take off their boss hat after work to put on their parent hat.
They are the CEO of their family AND company.
But how do you perform at peak level at BOTH of these jobs without feeling depleted?
Eric Partaker, Peak Performance Coach, joined me today to discuss the importance of family in his life.
We discussed:
- How and why leadership starts at home
- Why creating core values for your family is beneficial
- His special technique involving three alarms that helps him remember what matters most
Be sure to tune into this episode to hear Eric’s life changing event that inspired him to be more present.
Learn more about Eric here: https://www.ericpartaker.com or check him out on Instagram here: https://www.instagram.com/ericpartaker/.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
On the path of entrepreneurship, there are many moments in which we, as business owners, find ourselves having to grow through something difficult.
This is often phrased in platitudes that make great Instagram quote squares. You have to look backwards before you move forwards. Get uncomfortable. Do the hard thing. Be brave! Take action.
But the truth of the matter is, the growth through those difficult times .. it's often simply embracing the suck.
Recently I've spoken about embracing the suck to many clients in my private client group. And I had my own experience with it that I'm reluctantly excited to share with you on today's podcast episode.
If you need a little comedic relief paired with an age-old business lesson, tune in to learn how to move through those difficulties and come out the other side stronger!
Check out my free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Before being able to give our all to our business, we have to be able to take care of ourselves.
We have to be able to know when our body needs a break, and take one without feeling guilty.
Most importantly, we need to be able to fuel our body with the nutrients it needs to get through the day.
I was joined today by Corinne Crabtree, Life & Weight Loss Coach. Corinne shares with us how she structures her day to optimize time and energy.
We spoke about:
- What key macronutrients help you fuel your body
- What self care says about you
- Making a schedule that best fits your needs and wants
If you’re feeling the need for a shift in how you operate - this episode is for you!
Learn more about Corinne here: https://www.phit-n-phat.com or check her out on Instagram here: https://www.instagram.com/corinne_crabtree.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
As business owners, we want it all.
We want things done quickly. And we want to get it right every single time.
But what isn't typically spoken about is the level of grace and responsibility required in our lives and business in order to balance leadership with understanding and action with outcomes.
Which is truly necessary for transforming into the leader we need to become.
But how do we lead through this tension of grace and responsibility?
Make sure to tune into this episode where I'll share the key to balancing these critical components like your growth depends on it, because it does.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
As entrepreneurs, we always have a million moving parts in our business.
And with a new world where many business owners are also playing the role of parent and teacher, our to-do list just keeps getting longer.
So how do we stay organized?
My guest this week, Mimi Taylor (also known as Mimi the planner), gave me some great tips on staying organized and prioritizing what really matters.
Three organization/planning hacks Mimi shared are:
- The method that Mimi uses to stay hyper organized
- A secret tool to make for ongoing success
- What the A, B, C’s have to do with amazing prioritized wins
So, if you have to-do lists for your to-do list, and want to learn more about these techniques, this episode is for you!
Learn more about Mimi here: https://mypicpoc.com or checkout her Instagram at https://www.instagram.com/mimitheplanner/.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Many entrepreneurs see a new idea as an opportunity to jump in, get the head start before somebody else thinks of it, and implement it so that they can sell it as quickly as possible.
With very low barriers to entry and new ideas coming out by the millisecond, there are already more fresh products and services that you want to bring to market then you typically have time to implement.
So how do you know that you and your team are ready to try something new?
How do you make sure that you don't become a victim of the dangerous side of business growth?
Make sure to tune into this podcast to find out!
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Pop quiz time!
Which of the following are features on Instagram where you can create and share content?
- Your Feed
- Your Story
- IGTV
- Guides
- All of the above
If you guessed E, you are correct!
This week on the Scale with Joy podcast, I was joined by Sue Zimmerman, Instagram Expert.
We chatted about:
- How you should treat your followers for IG success
- The key that is extremely important for growing your following
- What kind of content to be consistently creating for your brand
If you are interested in using Instagram to help your business, be sure to check out these helpful links Sue discusses in the interview:
A free Instagram training on the 3 keys to finding and getting the right clients and customers on Instagram: https://suebzimmerman.com/3keys.
A free trial for Planable, a tool that helps you plan your social media calendar: https://planable.io/?fp_ref=iw7ae.
Learn more about Sue here: https://www.instagram.com/theinstagramexpert/ or check out her YouTube channel here: www.suebzimmerman.com/youtube.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
For so many of you, hiring in the marketing and sales function of your company is so painful.
And you've probably been wondering, why is this so difficult? Why do I have such a hard time finding the right person to be able to fill this spot? I just need somebody who's going to take it over and make it happen and bring in the revenue. Why can't I just find that person?
I hear that a lot. And in this podcast episode, I want to share how I have approached this same challenge with my own company while scaling The Advance Women's Expert Network, as well as how I advise my clients who are exclusively seven figure business owners on how to make that necessary marketing hire in their business.
Interested in working with me? Check out my website here: https://laurameyer.consulting.
Check out my free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Have you ever thought about what’s going on in your brain while you’re growing your business?
My guest this week is Karen Smith, Founder of the Signature Business Revolution.
And her insights are all about the neuroscience and brain mapping behind her signature framework.
Karen specifically shares:
- What you need to and what to stop doing right away
- Why the unknown equals fear to your brain
- The secret to new and successful ways of doing things
Learn more about Karen here: www.signatureprogram.com/laura.
If you’re interested in the science behind rewiring your brain- this episode is for you!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
While scaling a company, we as leaders often need to figure out how to become new versions of ourselves.
Bolder, brighter, more challenging our fears, less caring about what other people think, stronger.
We need to be able to identify our own weaknesses and to get out of our own way. Maybe repair a past relationship or improve our relationship with ourselves so we’re not holding ourselves back. Then developing new skill sets, both the hard skills and the soft skills of becoming a leader.
In my journey of leading multiple 6 and 7 figure businesses, I’ve found that at certain points in the company's growth, the company not only often outgrows the leader but the leader has to level up their skillset to keep up with the growth of the company. This presents the opportunity to learn new things and adopt new strategies.
And when this happens with a team, this often shows up with drama.
Want to scale without the drama? Be sure to tune into this episode.
Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
How do you start your morning?
Do you wake up at 4:00 a.m and do a 30 minute ice plunge followed by exercise and 3 hours of focused work?
For my guest this week, Yuri Elkaim, CEO & Founder of Healthpreneur, that is how he starts his morning!
Yuri shares how:
- Your health is relative to your busy seasons of business
- To become the true versions of ourselves
- Our priorities will set us up to win
Make sure to tune in to this episode to hear more about how Yuri’s health struggles have inspired him to live a more healthy, balanced life.
Learn more about Yuri here: https://healthpreneurgroup.com or checkout his YouTube channel here: https://www.youtube.com/healthpreneur.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
What does the future of healthcare look like?
With COVID-19 and the creation of life-saving vaccines, this has been on my mind lately.
This episode, I was joined by JR Burgess, the Chief Executive Officer of HealthOvators, who has experience working with medical fitness as well as lifestyle, functional, and regenerative medicine.
JR speaks about how:
- Ego should not be a factor in healthcare
- He is managing his own chronic pain
- Personalization is a key factor of effective healthcare
JR shares my mission to have success and impact while having joy and love in your heart, so be sure to tune into this episode!
Learn more about JR here: https://jrburgessconsulting.com or check out his Instagram here: https://www.instagram.com/burgess.jr/.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Here’s the truth: most strategic planning sessions are TERRIBLE.
If you’ve followed any of them, you've sat in a room where everybody looks at numbers on a whiteboard or a flip chart, all thinking differently about the process and full of thoughts that are likely not beneficial to the outcome at all.
But if we’re looking at it honestly, we as women are intuitive.
We need to feel aligned with our work, and are driven very much by the thoughts that we have about what it is we're looking to accomplish. None of which is included in any of the popular strategic planning processes that are regularly used at the multimillion-dollar mark.
Now that I'm scaling up to seven figures again myself, I've been thinking deeply about how I want to do it differently this time.
Want to know what I ended up doing? Be sure to tune in!Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
When owning a business, one of our main goals is to make money.
But what do you do once you do make money?
Today’s guest, Mel Abraham, Founder of The Affluence Blueprint, shared how he was able to shift some of his income streams once he was diagnosed with cancer to help him focus on his recovery.
As well as discussing five income streams every entrepreneur has, Mel also shares how:
- To live a richer lifestyle with a deeper impact
- Passive income is a myth
- You can stand out in digital environment
To learn more about Mel and how he started his entrepreneurial journey at the young age of 11, be sure to tune into this episode!
Learn more about Mel here: https://melabraham.com or check him out on Instagram @melabraham9.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
As humans, we are always in a different stage of life.
Maybe, you’re like me and just had a baby, or maybe, you just moved into a new house.
And as entrepreneurs, we are always in a different season of business.
Sometimes we may be launching new products and be super busy, but sometimes we may get to sit back and see the business run without us.
What if your seasons of life and seasons of business don’t line up?
My guest today, Jay Owen, Founder & CEO of Design Extensions, discusses navigating different seasons of life and business, including:
- The importance of getting out of the way and allowing your employees to ultimately thrive or fail on their own.
- Finding time for faith.
- His secret to growing your business without sacrificing your sanity.
Learn more about Jay here: https://jayowenlive.com or check him out on Instagram @jayowen.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
When you crawl into bed at the end of the day as an entrepreneur, it may feel like you got hit by a ton of bricks.
You spend the day as a business owner, teacher, parent, spouse, and you wear yourself out to the point of burnout.
That’s where my guest on the podcast this week, Micheal Huey, Founder and CEO of He-Fluence, comes in. He-Fluence helps men balance their relationship and business to become more successful.
Michael and I had a real and honest conversation about:
- A key aspect to success that many entrepreneurs miss
- What needs to remain front and center in order to thrive
- The importance of letting God lead
Make sure to have a pen and paper handy while listening to this episode, because you will definitely want to take notes - I know I did!
Learn more about Michael here: https://www.hefluence.com or check him out on Instagram @michaeldavidhuey.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
When you have too much on your plate, the best thing to do is delegate.
Hire employees that can help you make your company the most efficient it can be.
But how do you do that?
This week, I was joined by Leadership Coach, Alison Begor, who had the answer to that question.
Alison shared exactly:
- Why hiring a clone of yourself is inefficient.
- How to be flexible as a leader.
- Key questions to ask potential employees in an interview to ensure best-fit.
She is an expert in all things HR and leadership, so be sure to tune into this episode if you are looking for a little extra inspiration in that area.
Learn more about Alison here: http://alisonbegor.com or check her out on Facebook: https://www.facebook.com/alisonbegorcoaching.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
What is your relationship with money?
Did you grow up hearing it doesn’t grow on trees or that all debt is bad?
Today’s guest, Hilary Hendershott, Founder of Hendershott Wealth Management LLC, turned her unhealthy relationship with money into a business to help others make the most of their money.
On today’s episode, Hilary and I discuss:
- What the money operating system is and how it affects us all
- What’s stopping you from the wealth you desire
- How to plan for lifes “oh no” moments
In this interview, Hilary shared her raw story about how she got out of over $600,000 in debt - be sure to tune in!
Learn more about Hilary here: https://hilaryhendershott.com or on Instagram @hilary.hendershott.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
One of the hot topics on this podcast has been the importance and effectiveness of outsourcing because as entrepreneurs, we always put more and more on our plate until we burn out.
Most of the time we outsource tasks such as social media or scheduling, but have you ever considered outsourcing a C-suite executive?
This week, I was joined by Brennan de Raad, Founder of Vessel Advisors. His company provides C-suite executives on demand to growing businesses.
Brennan shared:
- How fractional CFO’s can benefit you
- Why he thinks business owners are scared to outsource C-suite roles
- The one thing he thinks can help scale your business to the million dollar mark
Make sure to tune into this episode if you have been on the fence about outsourcing high level roles in your business!
Learn more about Brennan here: https://vesseladvisors.com.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Ever feel like you’ve got the money making part of business down, but the organizational foundation is feeling a little shaky?
There are so many tools out there to help you systematize your business.
One of the most popular is EOS, The Entrepreneurial Operating System.
EOS helps business owners and their teams get on the same page, increase accountability, and work more cohesively.
This week I was joined by Professional EOS Implementer, Jeff Chastain.
In this episode, Jeff and I chat about:
- Why he believes EOS is so popular
- The importance of having the right people in the right seats
- His advice on how to get to the million dollar mark and stay there
If you are interested in implementing EOS in your business, give this episode a listen!
Learn more about Jeff here: http://www.admentus.com or check him out on Facebook: https://www.facebook.com/admentusinc/.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
On this podcast, I’ve had multiple guests share their stories about how they left their well-paying corporate jobs to pursue their passion and build their dream company.
My guest this week, Monica Parikh, Founder of School of Love NYC, did the same.
Now, she provides female leaders with the tools and skills they need to build relationships using psychology, law, and more.
In this episode, Monica and I explore topics such as the:
-
1 factor of human happiness.
- Difference between masculine and feminine energy.
- Next level of consciousness.
Like many of us, Monica went through her own life stressors, which she now says has made her a better leader. If this resonates with you, make sure to tune into this episode!
Learn more about Monica here: https://www.schooloflovenyc.com.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Famous novelist and essayist, Salman Rushdie once said, “A book is a version of the world. If you do not like it, ignore it; or offer your own version in return.”
So... what if you wrote your own book? And what if it made you money?
In this episode, Jyotsna Ramachandran, Author Success Coach, speaks about her speciality: self-publishing.
Jyotsna and I discuss:
- Self-publishing vs publishing commercially.
- The 7 revenue streams of self-publishing.
- What to do if you want to take the leap into authorship.
If you have been on the fence about writing your own book, be sure to check out Jyotsna’s free Author Success Scorecard tool here.
Learn more about Jyotsna here: https://www.happyselfpublishing.com or her out on Instagram @happyselfpub.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
As of right now, over 40 million podcast episodes have been released this year.
Have you listened to one? Have you hosted one? What about been a guest on one?
In this episode, Margy Feldhuhn, Co-Owner of Interview Connections, shares how to create connections through podcasting.
Margy shares:
- Why podcasting is so powerful for growing brands.
- How to generate revenue from your podcast.
- What makes a good podcast guest and host.
If you have been thinking about starting your own podcast, or guesting on others, be sure to tune into this episode for Margy’s tips + tricks.
Learn more about Interview Connections here: https://interviewconnections.com or check them on Instagram @interviewconnections.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Do you want to hang out with the big names in marketing online and have intellectual discussions?
Join the club.
Clubhouse is a new social media platform that is an invite-only, audio only, 24/7 live chat room.
When there is a new app or platform emerging, I am always the first to explore it so I can help my clients better understand it.
Listen in to hear some of my tips to make the most of clubhouse like:
- How often you need to participate
- What not to forget so you’re prepared
- How to continue the conversation and keep connecting with others afterward
If you’re not already on Clubhouse, I suggest you get on it ASAP! It is invite-only, but don’t let that stop you. Sign up for the waitlist and chances are, someone you know will let you in!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
I always say, you can hustle your way to 7-figures, but you can’t hustle your way past it.
You can work until you burnout, but you will always need that extra push to get to the next level.
This week, Carl Gould, Business Growth Strategist, shares the key factors of growing to seven-figures.
Carl and I discuss:
- The must-understand difference between growing and scaling.
- One of the biggest mistakes that early stage entrepreneurs make.
- How to weather the winter season of business.
Make sure to tune into this episode to hear more about how Carl helps his clients grow their multi-million dollar businesses!
Learn more about Carl here: https://carlgould.com or listen to his podcast here: https://podcasts.apple.com/us/podcast/carl-gould-70secondceo
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
It’s time for you to start enjoying your business.
When you grow and scale quickly, it’s easy to get lost in tasks that you can easily delegate to your team members.
In this episode, I'll walk you through the following three steps that will help you have more fun in your business:
- The exercise that will make delegating simple, elevating you in your business.
- Writing your own job description.
- How to have important conversations with your team about their roles and responsibilities.
Tune into this episode to hear how these steps can increase productivity + profitability.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Did you know that your childhood trauma can play a large role in your entrepreneurial journey?
It can affect how you think, act, and perceive yourself - setting you up for success, or holding you back from it.
My guest this week, Mia Hewett, Founder of Aligned Intelligence, shares how to heal entrepreneurial trauma.
Mia also shares:
- What to do if you think your own trauma is affecting you.
- How she deals with Facebook trolls.
- The two universal laws everyone should know.
Make sure to tune into this episode to hear Mia’s own personal story about her childhood trauma, how it affected her and what she did to rise above.
Learn more about Mia here: https://www.miahewett.com or check out her book: http://miameantformorebook.com (Password: Free book)
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
There are many ways to start a business.
Some entrepreneurs have their plans set in stone, and some just go with the flow.
My guest this week, Mary Claire Haver, Creator of The Galveston Diet, shares how her business started by going to Kinko’s to make copies of her diet plan to share with her friend.
In this episode, Mary also shares:
- How she uses TikTok to share content that gets attention.
- The one thing she uses to stay out of the red.
- How following her intuition set her up for success.
Tune in to learn more about how The Galveston Diet is different than others in the market!
Learn more about Mary here: https://galvestondiet.com or check her out on Tik Tok: https://www.tiktok.com/@galvestondiet.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
It’s time for you to rethink your definition of wealth.
Think less about dollar bills, and more about bitcoin and gold bars.
In this episode, Damion Lupo, CEO & Founder of eQRP Co., shares how to break financial bondage by rethinking everything you ever thought you knew about wealth.
Damion expands on why:
- You shouldn’t just focus on the green arrows of wealth
- Cash is trash
- You should invest in cryptocurrency
My interview with Damion changed the way I think about money, and I know it will for you too. PS. If you want to know where my gold is buried- tune into this episode!
Learn more about Damion here: https://damionlupo.com check out his book here: https://www.unicornomics.net
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Are your business tasks piling up?
Making you desperate to offload to-do’s to someone who can competently and confidently step in to handle them?
In this episode, Emily Morgan, Founder & CEO of Delegate Solutions shares how to do better work by working smarter.
Emily also shares:
- What flex work is and how she uses the model in her own business.
- Why not handing work off can be detrimental to your business structure.
- How creating something extra special within her own company benefited company culture in a massive way.
It’s a new year, and time for you to take some of your work off your plate!
Learn more about Emily’s company here: https://www.delegatesolutions.com or follow them on Instagram @delegatesolutions.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Are you having authentic conversations with your team?
Do you ask them their hopes and dreams?
In this new reality, where many teams are working virtually, staying connected with your team is more important than ever.
In this interview, I was joined by my long time friend Dane Sanders, Co-Founder & CEO of Tell Me Your Dreams.
In this episode, Dane and I discuss:
- The power of relationships and what that means for your business.
- Culture conversations necessary to have in your workplace.
- Why investing in your employees is a non-negotiable.
Be sure to check out this episode if you are feeling disconnected from your team and listen to Dane speak about the importance of cultivating company culture.
Learn more about Dane here: https://www.tellmeyourdreams.com or follow him on Instagram @danesanders.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
2021 will be YOUR year.
2020 has been a tough year for many entrepreneurs, and for many, it’s hard to know what 2021 will hold.
And while I can’t predict what will happen in the new year, I can use my years of business experience to make educated predictions.
Listen to this last episode of the year to learn more about my predictions for what:
- Specific kind of brand I believe will excel in 2021.
- Currency will be key to your success.
- Will be the best messaging and offerings to share with your audience.
I wish you all the best for 2021. See you next year!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Are you operating in your zone of genius?
What about your zone of excellence?
Do you know the difference between the two?
In this episode, I touch on:
- The fundamental differences between the two zones you can operate in.
- A quick exercise you can do today to identify your zone of genius.
- My #1 book recommendation if you are interested in diving deeper into this concept.
Tune into this episode to learn how you can do your best work in 2021 while working in your zone of genius!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
For entrepreneurs, 2020 has been quite the roller coaster.
And now that we're getting into planning season, the question is coming up: what do I do if this year's plan went totally out the window and I’m afraid to plan for next year because I don’t know what it will hold?
Tune in to hear three best practices in setting yourself up for success going into 2021:
- What to let go of in order to thrive.
- How a certain awareness can keep you on a forward trajectory.
- And what to acknowledge that will give you a sigh of relief.
And if you felt let down by the past year, you're not alone. This episode will definitely give you a new perspective on your 2021 plan!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Did you know you can run your business AND have fun doing it?
We have been conditioned to think we need to suffer in order to achieve, but what if we didn't have to suffer or be miserable to have success?
In this episode, I outline the:
-
1 reason you’re feeling like business is a struggle.
- Secret about where your focus goes and how it will transform your approach.
- Winning perspective that will make business so much more fun for you!
This episode is for you if you need a reminder to step back and have FUN while running your business! Celebrate those small wins, rejoice with your team, and use everything you learned for the next season of your entrepreneurial journey!
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
Have you ever been told to “charge your worth”?
Well, I am here to tell you why charging what you’re worth is a load of B.S.
When deciding what to charge, there are some simple things you need to know to charge a price that feels good for your customer and for you.
In this episode, we’ll talk about:
- Why market fit should be important to you.
- The foundation you need to start with.
- Your ideal customer and why you always need to keep them in mind.
Tune into this episode to hear my story and the truth about charging your worth.
Check out my new free new training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.
On this podcast, I love interviewing innovators, disruptors, experts and leaders- people who push boundaries and don’t take no for an answer.
Kat Hantas, Co-Founder of 21 Seeds and this week’s podcast guest, disrupted her industry in a major way.
Tune in to learn more about:
- The power of storytelling.
- How to market to women and survive in a male dominated space.
- Why 21 Seeds went against all the typical “rules” of the spirit industry.
If you want to hear more about how 21 Seeds was born, or just love tequila, this episode is perfect for you!
Learn more about Kat here: https://www.21seeds.com or follow her on Instagram @kathantas.
Many entrepreneurs have had to jump hurdles in their lifetime. It may have been something they had to deal with before becoming an entrepreneur, or hardships they faced while scaling their business.
This week, Myoshia Boykin-Anderson, President of AndTech Solutions, shares her incredible story about overcoming adversity.
She went from nothing to owning a multi-million dollar business and overcame the stigma of being a double minority in the tech industry.
Myoshia speaks about:
- Working smarter and not harder.
- How her small business does BIG things.
- Keeping your inner circle tight.
Tune in to learn more about Mysohia’s business and how it helps companies by creating custom tech solutions!
Learn more about Myoshia here: http://andtechllc.com or follow her on Instagram @msmyoshia.
You heard it here first: Pinterest is the new Facebook and Instagram.
Many entrepreneurs don’t know that Pinterest is actually a great platform to help grow your business.
My guest on this episode, Rachel Ngom, Pinterest Expert, helps people use Pinterest to grow and scale their businesses.
Rachel shares:
- Why Pinterest works because it’s actually a search engine.
- How she gives back with her non-profit, Global Mercy Impact.
- The importance of niching down.
Don’t miss out on the one thing Rachel says you can do on Pinterest TODAY to start seeing results.
Learn more about Rachel here: https://www.rachelngom.com or follow her on Instagram @shesmakinganimpact.
Do you want to go from good or great to unstoppable?
What about from a high achiever to a high performer?
If so, this interview is for you.
In this interview, I was joined by my long time friend and former client, Jessica Perez Beebe. Jessica is a High-Performance Coach and Pro athlete who specializes in helping people level up in their life.
In this episode, Jessica shares:
- Why fit entrepreneurs do better in business.
- How consistency is key.
- The differences between an amateur and PRO mindset.
Tune in to hear Jessica’s own fitness journey and how she went from being an overweight smoker to a Pro athlete who helps others take control of their lives.
Learn more about Jessica here: http://www.jessicaperezbeebe.com or follow her on Instagram @jessicaperezbeebe.
Do you consider yourself to be a powerplayer?
If you’re a hard worker, you surround yourself with smart people and are always growing and learning - the answer is yes.
In this interview, Adrienne Richardson, Paid Traffic Specialist, shares her definition of what a powerplayer is and is not.
Adrienne also shares:
- Two key things that help business owners scale to the million dollar mark.
- How important it is to be a systems driven person or have one on your team.
- Why business owners are also the brand’s CPO (Chief Problem Solver).
If you’re interested in hearing about Adrienne’s transition from the military to helping businesses scale to 7 and 8 figures through paid traffic, this interview is for you.
Learn more about Adrienne here: https://wearepowerplay.com or follow her on Instagram @adrienne_richardson.
Have you ever felt that your job wasn’t utilizing your strengths? That you could help more people doing something else?
It could have been immediately after starting a new position, or after being in a role for years.
Ed Howie, Owner & President of BTYcreative, realized this after years of business experience and reimagined his career path to do what he is truly good at - helping brands sell more.
In this interview, Ed shares:
- Why he hates the word “pivot”.
- How he learned to play by his strengths.
- Playing on the offense vs. defense.
If you’re interested in learning more about how Ed uses his strengths to help companies such as 7-Eleven, KFC, and Chick-fil-A, make sure to tune in.
Learn more about Ed here: https://btycreative.com or follow him on Instagram @edhowie.
When COVID hit, many business owners shifted their businesses online quickly, while many waited on government mandates.
Those that were proactive and came up with contingency plans early on were ahead of the game and showed themselves to be leaders and quick thinkers that others followed.
Stacy Tuschl, CEO & Founder of The Foot Traffic Formula, did just that with her dance studio, The Academy of Performing Arts.
Today Stacy shares:
- How it’s more important to just make a decision rather than ponder the right decision.
- Why you should always have a plan A, B & C.
- The way in which her and team moved their dance classes online quickly.
You’ll love Stacy’s fun, engaging energy as she tells about her challenges and successes!
If you want to hear Stacy’s views on implementing quickly, throwing spaghetti at the wall, and why she was so happy when she got her first bad review, this interview is for you!
Learn more about Stacy here: https://stacytuschl.com or follow her on Instagram @stacytuschl.
Are you a business owner who is struggling to accelerate your company’s growth to scale to the multi-million dollar mark and beyond?
Maybe you have grown to a certain point and plateaued, or maybe, you don’t know the right next step to take to reach the next level of revenue.
In this interview, Dave Keil, President & COO of Franworth, shares his secrets on how to lead well and scale your company exponentially.
Dave shares:
- Why a company’s mission, vision and values are important.
- His own personal mission statement that guides his life.
- How writing something down can have profound meaning.
He has helped national companies such as The Lash Lounge and Pure Barre using the steps and mindset he outlines in this interview.
Read Dave’s blog here https://www.lessonsonpurpose.com or learn more about Franworth https://www.franworth.com.
Have you ever started down a career path and then said to yourself, “this isn’t for me!”
That is the same realization that Krissy Chin had when she was working 12 hour shifts as an RN.
She found herself desiring more time and financial freedom.
Now, Krissy is a Strategic Business Coach who helps business owners market, scale and sell their online businesses.
In this interview, Krissy shares:
- Why niching your brand is so important.
- Her view on attracting your ideal customers.
- How to hire the right team that fits your needs.
- Her secret to figuring out how to scale to seven figures in only 20 months!
Krissy shares with us openly about the challenges she went through to achieve a high level of success. Listen to my interview with Krissy to learn tips and tricks on scaling your business!
Learn more about Krissy here: https://www.thekrissychin.com or follow her on Instagram @thekrissychin.
As a brand strategist, I love branding. I love the look and feel of something and the impact that you get to have on the world when you have a powerful brand.
The world has become a noisy place. Since the pandemic, everything has moved online. You've got to be even more clear about what you do. You have to have a great hook and message that you package up in a really unique way.
I was telling all my clients this, and then I thought to myself, am I actually taking my own advice? My previous brand was nice, but as it got noisier and noisier online, I found myself asking my own question of, “Is what I'm putting out there strong enough or powerful enough to really be able to grab somebody's attention immediately and bring them into my world?”
That’s why I wanted to create this bonus episode to share a little bit about the behind the scenes of why you saw a switch in the header and the description of this podcast, the name of the podcast, and also my website. This has been a long time coming and something I'm very excited to share with you.
If you have a multimillion dollar brand, or you aspire to have one that you can multiply, not only your own income but the amount of people that you will help, hit that subscribe button now so you don’t miss an episode.
Do you want to start a Facebook Group to generate leads but aren’t sure how to get started?
Or, do you already have a Facebook Group and don’t know how to scale it to the next level?
Business Growth Strategist, Christina Jandali, is here to answer all of your questions.
In this interview, Christina:
- Busts popular myths about using Facebook Groups to scale businesses.
- Discusses how making decisions based on data is critical.
- Shares how checking in at every step of a campaign to adjust and reflect is important.
If you are interested in starting a Facebook Group for your business, listen to my interview with Christina here.
Learn more about Christina here: https://deliveryourgenius.com or follow her on Instagram @christina.jandali.
Visit https://laurameyer.consulting/podcast for full show notes.
Have people ever told you that you're crazy for wanting to quit your job to focus on your business?
Dori Roberts, Founder and CEO of Engineering for Kids, certainly heard those exact same things but she didn’t let them stop her.
Currently, Engineering for Kids have franchises in 26 countries in over 150 locations!
In this interview, Dori shares how:
- As a single mother of two, she left her teaching job in the middle of the recession in 2009 to start her company
- It all paid off when she learned how much kids (as young as 4 years old!) and their parents loved and enjoyed her program.
- Her own two children have been part of the business since day one!
Listen to my interview with Dori for tips to discover if you're also ready to take that leap of faith.
Learn more about Dori here: https://www.engineeringforkids.com or follow her on Instagram @doriroberts.
Visit https://laurameyer.consulting/podcast for full show notes.
Do you often have days when you feel that there's so much to do in so little time?
If yes, then listening to my interview with Shay Cochrane of SC Stockshop and Social Squares will change your life!
In our interview, she shares how:
- The whole point of being a business owner is to be able to dictate your working hours and take vacations anytime you want.
- She believes that you only actually need to do 20% of the tasks on your to-do list!
- It’s important to be humble and hold yourself accountable.
Today, she shares how you'll be able to do all these (and more) while growing your business at the same time!
Learn more about Social Squares image membership at www.socialsquares.com or follow Shay on Instagram @shaycochrane.
Visit https://laurameyer.consulting/podcast for full show notes.
Does the thought of having to always chase perfection in your business and personal life overwhelm you?
Is the pressure to earn more money, gain more followers, and do more of everything burning you out?
If yes, grab a notebook-- Lara Casey Isaacson's tips today could be what you need to hear to change your life.
In today's interview, Lara tells us how she:
- Went from genuinely hating goal setting to becoming the Founder and CEO of Cultivate What Matters.
- Helps women get their focus back and make progress on the things that truly matter while setting goals that last.
- Learned how to say no graciously.
Do one thing today to transform your future self and listen to this interview with Lara!
Learn more about Lara here: https://laracasey.com or follow her on Instagram @laracasey.
Visit https://laurameyer.consulting/podcast for full show notes.
Have you ever wondered what daily habits high-level entrepreneurs have that make them successful?
In today's interview, Ashley Lemieux, Founder and CEO of the Shine Project, shares her top tips for success!
Each day, Ashley:
- Meditates
- Uses an incredible visualization technique for letting go of past hurt
- Lives more intentionally, and shines through every day
Prepare to learn tips to design your ideal day while listening to my interview with Ashley!
Learn more about Ashley here: https://theshineproject.com or follow her on Instagram @ashleyklemieux.
Visit https://laurameyer.consulting/podcast for full show notes.
Would you ever quit your high-paying corporate job to start your own business?
Many of us would be afraid to leave our job because of financial security, uncertainty and all the things that we tend to struggle with when we first consider starting a business.
On this episode, Julie Ciardi, Host of the IGNITE Your Side Hustle Podcast, shares how she:
- Quit her corporate job to start a brick and mortar boutique, sold that, and has pivoted online with her own coaching business.
- Thinks we need to actually give ourselves permission to pivot, whenever we know deep down it's time for something new.
- Became a certified life coach in the process so that she could help start up entrepreneurs get clear on their mindset before their strategy.
If you are looking for a sign to finally take that leap of faith and pivot, this interview is for you!
Learn more about Julie here: https://julieciardi.com or follow her on Instagram @julieciardi.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Guess what?
It's okay to NOT have a perfect Instagram feed.
It's normal to feel that you're not good enough.
And sometimes, you should also "act like a dude."
In today's interview, Alli Worthington, Co-Founder of The Blissdom Conference, talks about business secrets you've always needed to hear... and probably haven’t heard from anyone before.
She shares why you:
- Should guard your heart.
- Are always worthy.
- Actually have unlimited resources.
If you're a faith-based entrepreneur, you won’t want to miss this major wisdom coming from Alli!
Learn more about Alli here: https://alliworthington.com or follow her on Instagram @alliworthington.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Have you ever been haunted by “what ifs”?
What if we lose our largest client?
What if our business partner falls ill?
What if sales drop and I'll need to file for bankruptcy?
In this interview, Brian Moran, Founder and CEO of Small Business Edge, talks about how:
- Actually thinking about all these “what ifs” early while you're growing your business can help you avoid making bad decisions.
- He learned a very important business lesson the hard way
- His company, Small Business Edge, is an interactive community platform that allows business owners to manage and grow their companies.
So, if you want to learn a technique to gain more confidence so you can overcome any business challenge you may face, you should listen to my interview with Brian!
Learn more about Brian here: https://smallbusinessedge.com or follow him on Instagram @brianmoran42.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Do you know what millionaire business owners have in common?
Jaime Masters asked this very same question and after interviewing almost 500 millionaires and being a business coach for 10 years, she is ready to share some of those patterns.
As Founder and CEO of Eventual Millionaire, she has become like one of those entrepreneurs she used to just interview. Success leaves clues and she reveals to us a few of those in this interview.
In this episode, Jaime shares how:
- She paints her own vision boards to turn her desires into reality.
- The speed of implementation is key because the faster you implement changes, the faster you get results.
- Millionaires always invest in themselves.
Apply what you learn during this episode to discover your strengths and focus on what matters most while you are scaling.
Learn more about Jaime here: https://eventualmillionaire.com/about/ or follow her on Instagram @eventualmillion.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Do you think it's possible to start a business in an industry you've never received formal training in, then actually scale it to become a million dollar company?
In today's interview, Melissa Hinnant, CEO & Founder of Grace and Lace, tells us how she and her husband were able to do exactly that.
She also shared how:
- Grace and Lace was inspired by her love for her infant daughter who, unfortunately, passed away.
- They defied usual business norms of not hiring friends and family.
- The secret of what's in the "core" of their business has allowed them to achieve all that they've achieved today.
Listen to my interview with her for some truly heartwarming business inspiration.
Learn more about Grace and Lace here: https://www.graceandlace.com or follow them on Instagram @graceandlaceco.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
From the day Ericka Perry, CEO and Founder of The Stork Bag, started her business, she had a very specific vision for where her product would be featured, the 5-star reviews she would receive, the dream office she would create, the people she’d love to be on her team, and the money she would make! She even had a globe to symbolize her national brand!
Her strong vision helped her birth a thriving business!
Today she shares:
- How she turned her vision board into reality.
- The kind of mindset that all entrepreneurs must have if they want to succeed in their business.
So, if you're someone who is looking for serious inspiration to turn your vision (or the one you're about to make...) into reality, this episode is for you!
Learn more about Ericka’s business here: https://thestorkbag.com or check her out on Instagram @mommyceo.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Did you ever make a business mistake so embarrassing it made you so worried for days?
If you have, you’re going to have a lot of takeaways from this interview with Jessica Principe, Founder of All Girl Shave Club.
Today, she shares about how she:
- Turned an embarrassing experience into a lesson about overcoming fear and regaining confidence in business!
- Launched her subscription business successfully and the things she did to make it grow such as building and nurturing a strong lead list.
- Learned how to make decisions and how to trust the process.
If you’re looking for reassurance that experiencing fear in business at first is normal and not really a sign that you’re doing something wrong, you’ll love her interview.
Don’t miss her embarrassing story that made us laugh and get a little feisty.
Check out Jessica here: https://jessicaprincipe.com, or on Instagram @jessica_principe.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Passion or profit?
If you ever get in a situation when you have to choose only one, what would you do?
In this episode of Scale with Joy, I was joined by Amy Lacey, CEO and Founder of Cali'Flour Foods.
She shared how:
- She went through this exact same situation, and how she ultimately chose her passion and decided to keep her products authentic.
- Authenticity eventually became the key ingredient to their profits growing exponentially in the long run.
- She made a message out of her mess and focused on how her credibility could help others.
Listen to my interview with Amy for more tips on how to successfully earn millions and millions from the things you're truly passionate about.
Learn more about Cali'Flour Foods here: https://califlourfoods.com or check out Amy on Instagram @heyamylacey.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Our world today looks different than it did a year ago. Many entrepreneurs are going through a hard time in their business’ right now, and many have probably experienced loss.
In today’s episode, I was joined by my longtime friend Ciara Stockeland, Founder of btqBox.
Ciara and I both lost our companies in sudden and unexpected ways and because of that we were able to have a honest and raw conversation about how we ultimately grew from our loss.
In our conversation, we chatted about how:
- Loss doesn’t have to be a cloud over your life
- Loss helps you learn what you are willing and not willing to sacrifice moving forward
- Loss doesn’t have to be a stopping point- it can actually be a place to pivot
- You will do hard things and you will get through them
- You can grow a business with simplicity and calm
- You can reclaim control after loss of a business
If you have gone through something similar, or know someone who has, don’t hesitate to reach out. I would love to chat.
Be sure to checkout Ciara here: https://ciarastockeland.com/ or follow her on Instagram @cstockeland.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Author John Maxwell once said, “ A leader is one who knows the way, goes the way and shows the way.”
But have you ever thought about how even the best leaders need help leading?
In this episode, I was joined by Kris Plachy, Expert in Entrepreneurial Management, who helps women with 7-9 figure business’ lead their team.
Kris talked about how:
- To grow a business, you have to grow the woman running it
- There is a lack of “female founder focus”
- Leadership is just connection with other human beings
- We were taught leadership is masculine, but it's actually feminine.
- She uses her Five Step Management System to help her clients build a team they love
Make sure to tune into this episode if you are interested in learning more about how to lead your team with pride and confidence!
Learn more about Kris here: https://krisplachy.com, or check her out on Instagram @krisplachycoach.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Have you watched the movie “Yes Man” with Jim Carrey where his character takes a seminar and decides to start saying yes to everything in his life, just to realize that constantly saying yes isn’t always a good thing?
In this episode, I was joined by my client, author and business coach, Jennifer Allwood, who has grown a multi-seven-figure online business. She shared how she had to take a step back from saying yes to carefully choose what things were actually aligned with where she wanted her business to go.
Jennifer candidly speaks about:
- Slowing down to speed up to avoid burnout
- Why she wrote her book “Fear Is Not the Boss of You” to help people learn how to have hard conversations and make difficult decisions without being paralyzed by fear
- How picking and choosing what to say yes to brings her more joy and happiness in her family and business
If you feel like you are always putting too much on your plate that isn’t bringing you joy, tune into this episode to learn how to say your BEST yes!
Check out Jennifer’s website here: https://jenniferallwood.com, where you can buy her book, or follow her on Instagram @jenniferallwood.
Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement.
Visit https://laurameyer.consulting/podcast for full show notes.
Have you ever had to start again from scratch?
Maybe something didn’t work out the exact way you were planning, and it rocked your world, shook your confidence, and tempted you to play small as a result.
Today, Marshawn Evans Daniels, Reinvention Strategist and Founder of SHE Profits, shares how she grew a successful sports agency business and let it all go for love.
Marshawn speaks about how she:
- Was able to heal from her then-partner’s infidelity and rebuild her business.
- Helps women of faith find their voice and increase their income.
- Prioritized her joy before scaling her business
- Discovered how to overcome the expectations of what being a woman of color and a woman of faith looked like in the business world.
- Learned to trust that God is cheering her on, guiding her and protecting her on her entrepreneurial journey.
So if you've also been through difficult times and you've finally decided to make joy your priority, learn exactly how to Believe Bigger in what is possible for you in this episode!
Check out Marshawn’s book here: https://marshawn.com/believe-bigger or follow her on Instagram @marshawnevans.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com or head to the link in the show notes. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://laurameyer.consulting/podcast for full show notes.
Today’s podcast episodes will challenge all of us who are entrepreneurs, leaders, CEOs with an important question.
Which of the below comes first in your life?
- Your business
- Self-care, spiritual life, and mindfulness
- Your marriage
Many entrepreneurs struggle with the default answer of #1 - that business always comes first because there is always something to tend to as leaders that feels ultra-urgent, and there is often some kind of fire that needs to be put out when we are running a growing business.
Today's interview is brimming with words of wisdom from Russ Perry, Founder & CEO of Design Pickle, and his wife and podcast co-host, Mika Perry. They share how prioritizing the business negatively affected their relationship and why their marriage was almost over before they managed to save it.
Interestingly enough, this realization was a foray into the most profitable, meaningful work of their lives and served as the impetus to Russ scaling his company to eight figures in revenue in a very short period of time.
Make sure to follow them on Instagram @mikaperry and @russperry or listen to their podcast here: https://goodtobehomepodcast.com.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://joybrandcreative.com/podcast for full show details.
In the last few weeks, I’ve been listening to my favorite DJ, D-Nice, on his weekly Club Quarantine via Instagram Live for some good throwback homeschool jams. My kids aren’t quite as enthralled with my taste in music as I had hoped, but at ages six and seven, I figure that they still have time to become indoctrinated with high hip-hop royalty.
Which leads me into the idea of being a parent and a business owner and a homeschooler and a fill-in-the-blank during this crazy time. All, while letting go of the guilt around not being enough.
Is there a how-to-guide available for this?
Fortunately for us, Lauren Golden, Founder and CEO of The Free Mama and The Free Mama Movement, started her company just a few years ago with the mission of helping moms build their own home-based businesses and living guilt-free lives.
In this episode, Lauren shares how she:
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Built a movement on the idea that 9-5 jobs are preventing women from winning at work and being fully present mom at home.
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Scaled her own business to seven figures in just 18 months while reassessing her own mission of scaling with FREEDOM at each level.
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Is the majority shareholder in both her life and business
If you're looking for motivation or a sign that you should focus on working on your OWN business and personal goals during your own personal club quarantine, this episode is perfect for you!
Make sure to check out her website here: https://thefreemama.com or follow her on Instagram @laurengoldenfreemama!
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://laurameyer.consulting/podcast for full show notes.
Can you grow and scale your business in a way that honors God?
This podcast episode, featuring two amazing Christ-centered women, Michelle Myers and Somer Pheobus of She Works His Way, answers this question.
In this episode, you will learn about:
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The importance of having the right people in the right seats in your business, and that it's not a bad thing to adjust your position based on your strengths.
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How to have those hard conversations and how you should always come into a difficult conversation with humility.
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Tips on how to grow your business and your team with joy and much less stress if you're a faith-based entrepreneur.
Make sure to follow them on Instagram @sheworkshisway or visit their website here: https://sheworkshisway.com.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://laurameyer.consulting/podcast for full show notes.
Would you ever intentionally pause your business' growth?
Do you think that would slow you down, OR would it give you time to review your company’s sustainability?
In this podcast episode, Violette de Ayala, Founder and CEO of FemCity, shares her company’s mission to connect women and help them to launch and grow their businesses.
Violette speaks about:
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How her mission has grown her organization to 120 locations with over 20,000 members.
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Why it’s okay to say NO to some opportunities and take intentional pauses rather than growing to grow and scaling to scale.
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The importance of choosing the right name for your business and how it's ok to make a change in the middle of your growth.
Make sure to check out FemCity here https://femcity.com or on Instagram @femcity. Connect with Violette directly on Instagram @violettedeayala.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://laurameyer.consulting/podcast for full show notes.
The next time you put on those beautiful lash extensions, you’ll think of Anna Phillips.
She not only founded The Lash Lounge, which now has over 100 open locations, but also brought the entire concept of lash extensions to America.
On this week’s episode, you’ll remark at Anna’s honesty about the trials that come with scaling a business.
Because no matter what the gurus tell you, there will always be major challenges while scaling. Especially when you are doing things differently.
In this episode, learn how Anna:
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Moved past the natural, yet impossible, tendency we all have to make everyone happy while continuing to scale.
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Went from feeling overwhelmed, to releasing control of her business to others
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Learned to rely on the C-Suite executives she brought into her company while still remaining the heart and soul of her brand.
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Now focuses on what she truly loves, which is working specifically on the products and services Lash Lounge offers.
Check out The Lash Lounge here: https://www.thelashlounge.com or on Instagram @thelashlounge.
Are you ready to up level in your business? If you've already had massive success in your company and you're just ready for that next iteration, check out my free masterclass at www.scalewithjoy.com. In this short but very powerful training, I share exactly how to break through to that next level of exponential growth in your business and spoiler alert, it is not another program or formula. It is a custom approach for you based on your business and the very same strategies that I've used over and over with my own private consulting clients and national brands.
Visit https://laurameyer.consulting/podcast for full show notes.
Danielle Cevallos, a messaging strategist for high growth 7 & 8 figure companies, knows how to pivot copy to match the world around us in a blink of an eye.
She writes articles, social media posts, blogs and much more for companies that truly want to build their legacy in the world and change the dynamic of the conversation.
In this podcast episode, Danielle states that it’s important to make sure your content has a mixture of both honesty and hope.
Some businesses will have to make major shifts, while others will just have to make small tweaks.
It’s all about understanding what the pain points are.
What’s important now might not be what was important a month ago. Know your audience and what they are looking for.
Right now, overcommunication is key.
You can check out Danielle’s podcast here: https://firebrandcommunicationstrategies.com/blog or follow her on Instagram @firebrandcom.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
In the last few weeks, everything has changed. People have changed. Their needs have changed, businesses have changed, and the world around us has shifted fast.
The one thing you need to do to stay relevant in this new world is to create a deeper connection with your clients, customers, and prospects.
In this podcast episode, I share three ways in which you can shift your marketing message to do so.
The business that you're running came out of your heart, and if you can tap into that deeper why and use it as a point of connection,you'll find that people will respond.
And when everything goes back to “normal”, it will be your business that they remember.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
Bryan Klein, Founder & CEO of The Max Challenge, made the decision to close all 80+ of his locations and switch to an online model before non-essential businesses were ordered to close.
Three days after making the decision to switch to online classes, Bryan and his team had already created training materials for their franchises. Three days after that, they had created a library of prerecorded fitness classes.
He felt a social responsibility to keep both his customers and instructors healthy and safe. The Max Challenge has also offered to lower all membership dues by 25% and help any customers who may be struggling financially with their dues.
You can learn more about The Max Challenge here: www.themaxchallenge.com or on Instagram @themaxchallenge.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
When the market for photography businesses became too saturated and her income started to drop fast, Jamie Swanson was terrified and stressed. That’s when she decided to pivot.
The best decision she made was to join a community and surround herself with successful entrepreneurs, allowing her to keep track of what’s happening in her industry and others that are doing well. This, in turn, helped her stay innovative, which became a huge turning point for her business.
Jamie likens that moment when she finally realized what she needs to do to keep her business growing to that moment when Hagrid hands Harry Potter his Hogwarts letter and tells him that he’s a wizard (in the first Harry Potter book and movie’s redemptive, enlightening, magical.
Be sure to follow Jamie on Instagram @jamiemswanson or listen to her podcast here: https://personalbrandjourney.libsyn.com.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
The number one question you should ask yourself right now is, “How can I serve those who need me in a unique way?”
Many of us are struggling with uncertainty during this crisis and are worried about the health and wellness of our loved ones. In addition to worrying about your family, you may also be worried about your business.
This may come as a surprise to you, but I had some of my best years during hard times.
I built and scaled a seven-figure business during the recession by spotting the gap in the market and filling it.
If you have the ability to pivot, or you can figure out how to shift your message – that opens possibility to serving your clients in a new and unique way. I share quite a bit about how to do this in this podcast episode.
If you feel like you need help doing this, or just want to chat, please don’t hesitate to reach out by emailing me at hello@joybrandcreative.com.
It's part of my own personal mission to help entrepreneurs like you navigate the ups and downs, and unexpected challenges, of growing a business.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
Did you know that when the great plague of London was going around in 1665, Cambridge University shut down and Issac Newton was forced to stay home? During this time, he invented calculus, parts of optic theory and allegedly, while sitting in his garden, he saw an apple fall from a tree, which inspired his understanding of gravity.
This is not to make light of recent events but WOW - it shows how so much can happen when we begin to think about what is possible when the unexpected happens.
This week on Scale with Joy, Cathy Deano talks about how she co-founded Painting with a Twist at the age of 55 with Renee Maloney to help rebuild their community after a crisis: Hurricane Katrina.
Despite over 300 locations now open, Cathy has managed to still not let herself be dragged too far from her creativity, where she is the happiest!
One of Cathy and Renee’s secrets was to bring in the right people to run their franchising business who not only could keep anticipating steps forward, but also valued the company’s strong culture. They covered all their C’s by hiring new members into their C-suite who can help them pick the right franchise.
Tragically, in the middle of growing her business, Cathy’s husband passed away. Her loving business partner and colleagues made this tragedy a little easier by taking care of the daily operations of the company, and by providing her with support when she needed it most.
You can learn more about Painting with a Twist here: https://www.paintingwithatwist.com.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
Shannon Wilburn, CEO & Co-Founder of Just Between Friends, grew her consignment business with her biz partner, Daven Tackett, from their first sale in her living room and $2000 in sales to a franchise system with 151 locations in 32 states and is on track to exceed 34 Million in system wide sales this year. Whoa!
Today, Shannon talks about who are the RIGHT people to go to for business advice and HOW she was able to create a panel of experts in her own company who are available whenever she needs them without having to spend a fortune!
She decided to start an advisory board, which consists of four members with different levels of expertise who meet quarterly for a couple of hours to discuss the business. They have standing agenda items which they tend to each meeting, and then go into discussing new business.
For Shannon, her advisory board was about finding the right people to help guide and grow her business. She was looking for a good fit in a trusted advisor instead of someone who didn’t have the time and means to dedicate to her.
You can follow Shannon on Instagram @shannonwilburn or visit learn more about Just Between Friends here: https://www.jbfsale.com/home.jsp.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
This week, I was joined by my longtime friend, Founder and CEO of inkWELL Press Productivity Co., and author of “The Joy of Missing Out”, Tonya Dalton.
Tonya started her career as a kindergarten teacher, then transitioned into owning a jewelry company, and finally started her second company inkWELL Press Productivity Co., which became a seven-figure business within 18 months of its launch.
As a mother and CEO, Tonya has had to learn how best to live her most purposeful life without becoming a victim of mom guilt. In her interview, she made an important observation about how limiting beliefs always include the words “always” or “never”. For example “a good mom always packs her kids’ lunch” or “a good mom never stays late at work.” It was up to her to change what her image of an ideal mom was, and to construct her own image for what worked best for her family. Owning a successful business does not mean sacrificing time with your family.
She first came up with what she calls her “north star”, a combination of her mission, vision, and core values. With that in mind she crafted her schedule for her business and family. As Tonya said in her interview, CEO does not mean chief everything officer! It’s important to delegate when needed. It’s not about saying no, but it’s about what you say yes to.
Tonya also spoke about the choice we have over our own lives. We chose how we spend the day, but as she points out, it’s important to zoom out and look at the hours in the week, rather than focus on the limited hours of the day. Productivity isn’t about doing more, it’s about what’s important to you.
Because moms are the CEO of business’, and often, the house, Tonya wrote her book for women. Her book will help you identify your priorities and organize your life with resources and printables. It was named one of the top 10 business books of the year by Fortune magazine.
You can buy a copy of Tonya’s book “The Joy of Missing Out: Live More by Doing Less” at https://joyofmissingout.com/. Follow her on Instagram or Facebook @tonya.i.dalton.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes.
This week, I covered the customer journey.
Everyone has a different version of this, but over the years I have developed my own version that I now use in my own brand and with all my clients.
The steps for the customer journey are as follow: awareness, engagement, enrollment, activation, expansion and advocacy.
I also discussed the term empathy marketing. This is walking in your customers shoes to better understand their needs and wants. The best type of selling/marketing is helping.
By helping your clients navigate through their customer journey, you will create joy in your life and work on your business instead of living in it.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce, and service.
Visit https://laurameyer.consulting/podcast for full show notes..
This week, I covered how to break through to freedom while running a business.
Here are some topics I covered:
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A couple of years ago, my husband and I read the book Living Forward by Daniel Harkavy and Michael Hyatt. In this book, Harvkavy and Hyatt ask readers to complete an exercise: write your own eulogy. While this exercise required a lot of deep thinking, it is an excellent exercise to do if you are interested in putting your life and business in perspective.
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The Dash: a poem by Linda Ellis. The front of the dash is the year, date and time you were born and the year, date and time you pass is the end of the dash. What do you want the middle of your dash to hold for you and your business?
This week, I’m going to give you a little exercise. Write down a one-page vision of what you want for your business. Then, write down everything that is stopping you from getting there.
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce and service.
Visit https://laurameyer.consulting/podcast for full show notes.
Welcome to the very first episode!
If you have ever wondered how to create a profitable, scalable business while still making time for what matters most, this podcast is for you! Every week I will be sharing my best tips for how to scale your business while still maintaining joy, and well- your sanity!
In future episodes, I will be joined by entrepreneurs, just like you, who have created national brands while still maintaining a balance between business and life. There’s no reason to sacrifice your joy when it comes to doing what you love!
What is the secret to scaling with joy? It’s simple- making more profit with less stress. To find out how to make more profit and work less, visit https://tenprofitdrivers.com. Yes, it’s possible to grow your company without adding on complicated programs, products or divisions. These are the same simplified growth methods that I have used over and over with my own private consulting clients and national brands, in info products, retail e-commerce and service.
New episodes of my podcast will be available every Monday.
Visit https://laurameyer.consulting/podcast for full show notes.