Build Your Own Business

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Nicholas de Castella joins us in this episode to talk about his journey from being an employee to owning and managing several businesses including being a Master Life Coach. Nicholas has spent the last 28 years working with the healing power of the breath, mindfulness and body awareness, travelling the globe. His goal is to teach mature people practical, emotional intelligence to find their passion and live it.

What is covered in this episode:

Background on the work Nicholas does today.
His first paying job.
How running has helped him improve his life and performance at school.
What led him to his work on personal growth.
The 4 levels we exist on.
Why Nicholas decided to study and understand emotions better.
How to find out if someone is accredited in Breathwork.
The benefits of verbalizing and crystallizing your intent.
Being in touch with yourself to access the flow stage.
3 sources of intelligence.
The future for his business.
Biggest challenges in the way of growth.
Nicholas shares his knowledge on money, business and marketing.
One piece of advice Nicholas can give to people planning to leave their job.
Where happiness comes from.

Links:

1-Day Workshop

Nicholas de Castella Website

Breathwork Website

EQ Website

Nicholas de Castella Facebook Page

Nicholas de Castella YouTube

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For corporate escapees or small businesses, increasing sales and revenue and getting money into your business is something that we want to achieve. In this episode, I share with you the learnings I’ve had from training over 100 people on how to do sales and marketing as a solopreneur. I developed this and call it the E-ttraction Sales Model. I start off with defining sales and e-ttraction. I then give you a breakdown of the 4 steps of the E-ttraction Sales Process, explain what you need to do in these steps and give you examples you can learn from. You will also learn about the volume you need to be successful and some sales techniques that you can use throughout the process.

You can download the template and diagram here:https://www.socialstar.com.au/ettraction-templates

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Colin Barr of Barr McIntosh Advisory joins us in this episode to talk about interviews, recruitment and how to find the right people for businesses. He takes the guesswork out of recruitment. He has over 30 years of experience and offers completely impartial, insider, expert advice to help you reach your greatest career goals.

Barr McIntosh is an Australian Search and Advisory Firm who has provided recruitment solutions to complex assignments to various business industries in Australia

What is covered in this episode:

Colin’s background and business.
The story on his first job, his stint in the Navy and the other jobs he took.
Are the skills of people innate or honed?
Standing out to get hired.
How to handle job interviews.
Picking the right people for the job.
Andrew and Colin share their stories on their experiences interviewing potential team members.
The inaccuracy of standardized tests.
Andrew shares his process of finding candidates.
Colin shares one interesting question he asks in interviews.
Knowing more about candidates through interviews.
Top 3 tips for writing your resume.
Can you do what you love as an employee or is that only achieved when you have your own business?
The advantages of and things to think about having your own business versus working from corporate.
Colin's advice for listeners.

Links:

Colin Barr Website

Colin Barr LinkedIn

Barr McIntosh Advisory Website

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In this episode, Andrew talks about the BYOB Social Club and how it can help you build your own business after leaving your corporate job. This club was formed just this year around the BYOB Podcast to help corporate escapees have a resource and allow them to interact with like-minded people.

What is covered in this episode:

Activities for members
Benefits of joining the club
Service providers you can find within the group
3 Rs of the culture of the group: Respect, Resourceful, Reciprocality
The group’s plans for membership, location and expansion

Links:

BYOB Social Club Website

Andrew Ford Website

Andrew Ford Facebook

Andrew Ford LinkedIn

Andrew Ford Email

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Carl Rigoni, CEO & Founder of SixSix, joins us in Episode 35 of the Build Your Own Business Podcast to share the story behind how and why he set up his business and quit corporate. He shares his journey from university, his learnings, and his future plans.

SixSix is a consulting practice that Carl has recently founded. Carl has had extensive practical experience in driving innovation frameworks with large corporations. The company focuses on assisting companies and Government organisations with digital transformation agendas. It also includes how to leverage and develop a “start-up” mentality to achieve better business outcomes at a lower cost and significantly greater speed.

What is covered in this episode:

Carl’s business, SixSix, and the services they offer.
The story of Carl’s first job, his university experience and how this has inspired him to have a personal project of teaching uni students the way of the corporations.
His corporate history and how it has helped him with running his own business now.
Carl’s secret success and the things he has learned from it.
The importance of having business mentors.
Future plans for Carl and SixSix.
Ben’s shares an idea for education about training kids about business and finding their passion.
The reason behind the rise in fintechs.
The massive changes in how people are working and getting jobs.
How to cultivate and foster innovation for businesses.

Links:

Carl Rigoni LinkedIn

SixSix Website coming soon!

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CEO of the Synergy Group, Julian Carle, joins us in Episode 34 of the Build Your Own Business Podcast to talk to us about timelines for starting a business from scratch, time allocation for sales, business development and more. He also shares his journey from university to quitting corporate and starting his own business. Be inspired and listen now.

What is covered in this episode:

The services of the Synergy Group and how they help people.
Julian’s educational background and his love for the arts.
His interesting corporate journey.
The turning point in his career and how he realized that he wasn’t for the corporate world.
How long he’s been running his business now.
Tips on how to run your business without you.
Timelines for starting a business.
Time allocation for sales.
How Julian does business development.
More about Julian’s book “Give Back Lead Forward: Why Every Leader Should Be a Mentor and Have a Mentor” and podcast “Synergen Leadership Podcast”
Would he do this all over again?
His top tips for individuals in this precipice.

Links:

Synergen Group

Julian Carle LinkedIn

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Risk Management Expert, Lyndon Holland, joins us today in Episode 33 of the Build Your Own Business Podcast. Lyndol will share his knowledge and expertise on insurance and how to handle risks in your business and personal life. His 35-year experience and training in the insurance industry has allowed him to protect his clients’ business success with risk management programs and insurance advice over the years.

What is covered in this episode:

A background of what Lyndon does.
Lyndon’s job experiences and his transition to what he is doing today.
How he offered his products to his clients when he was starting in the industry.
Stories about how he helped his clients with their insurance coverages.
Things that we need to know about insurance.
Findings and implications for business owners.
Getting a free consultation from Lyndon.
His transition from working for someone in insurance to starting his own business.
Highs and lows Lyndon has experienced in his career.
How to know when you need to talk to a professional about insurance.
Lyndon’s advice for people who want to leave corporate.

Links:

CBD Insurance Services Website

Lyndon Holland LinkedIn

Lyndon Holland Email

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In this solo episode, Andrew talks about the 3 main ways to scale a consultancy business over time. Tips and advice to use your knowledge to make more income than time per hour. We discuss the 3 stages of growing a consultancy business which are personal branding, business branding, and product innovation. Andrew shares his personal experiences with his business and gives us tips on how to improve your consultancy business.

What is covered in this episode:

BYOB Social Club Website

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Elliott works on a different flavor of project management. He drives positive organisational change through the delivery of fit for purpose services & solutions for companies. He has worked with well-known companies to transform their finance, IT and design practices. In this episode, he joins us to share his journey from being a corporate employee to building his own consulting business.

What is covered in this episode:

Elliott's business services and who he works with.
The project outcome differences of construction and IT projects.
Reasons why IT projects fail.
Elliots work background and how he transitioned into what he is doing today.
The best way to get jobs or clients and how this relates to the importance of building your network and brand.
What’s next for Elliot.
Tips for people who want to start a consulting business
Elliott's advice for people who are still working full time and want to jump into business.

Links:

Elliott O’Dea-Joyce Website

Elliott O’Dea-Joyce LinkedIn

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In this solo episode of the Build Your Own Business Podcast, Andrew talks about his plans for the launch of the BYOB Social Club where aspiring business owners can get involved, catch up with peers and like-minded people to form a community to help each other build their own business. One of the goals of the club is to address issues and the challenges that new corporate escapees face when starting out and provide overall support from social events, advice, to serious business talks. He gives us an overview of how the group will be formed, how it will work and how you can be involved.

Links:

BYOB Social Club Facebook

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What is covered in this episode:

Elliott's business services and who he works with.
The project outcome differences of construction and IT projects.
Reasons why IT projects fail.
Elliots work background and how he transitioned into what he is doing today.
The best way to get jobs or clients and how this relates to the importance of building your network and brand.
What’s next for Elliot.
Tips for people who want to start a consulting business
Elliott's advice for people who are still working full time and want to jump into business.

Links:

Elliott O’Dea-Joyce Website

Elliott O’Dea-Joyce LinkedIn

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In this episode, Andrew discusses step 3 of leveraging your digital profile which is pitching. He goes through the Etraction pitching methodology and how it relates to the sales and content models.

What is covered in this episode:

What is pitching?
The 5-step pitching methodology that Andrew uses and the explanation for each stage.
His explanation of the 3 important middle steps of the pitching methodology to help you communicate with your prospective clients: Problem, Solution, Why you?
The first and last steps of the methodology: Tease and What’s Next is where he discusses how to tease people, make them interested and ask more about what you do.
Andrew walks us through how he pitches his business to other people in real life situations and how you can apply this to your own pitch

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Lynn Garbers, President of Eagle Achievements, shares her story from being an enterprising kid at the age of 8 to having a business and becoming a successful coach. She has educated herself through the process and has gone through several career switches before ending up doing what she really loved. And in this episode, she shares with us her interesting journey that led her to where she is today.

What is covered in this episode:

Lynn’s background and the services she offers.
Her interesting job and entrepreneurial history.
Her turning point to having her own business and the story of how she became a coach.
The strategies she uses in her services.
A background on her clients.
Lynn’s advice for people who want to develop their career.

Links:

Eagle Achievements

Email: lynn@eagleachievements.com

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In this solo episode, we cover the step 2 of leveraging your digital profile by producing content that is helpful, valuable and creates traction. We discuss the importance of what, where and why we need to post your content.

In this episode I cover:

Things you need to know about the business and business owner before creating their content
Kinds of content that businesses can make and recommendations for creating video, blogs and posts.
Starting and posting blogs to help your SEO.
How to choose which social media platform to use when posting your content.
The importance of having your target audience understand what you do.
Ideas to help you attract and gravitate people towards your business.
Framing content in the sales process.
The benefits of podcasting for your business.
Sneak peek on the next episode: Pitching

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Mandy Nolton, Founder of Rec Relief and Managing Director at Rec People, shares her story in this episode and talks about her journey from university to building her own business and the experiences she went through getting to where she is today. Mandy is very passionate about her work with local government in the recreation and leisure space. She is currently in the process of building her new business Rec People.

In this episode I cover:

Mandy’s business and services.
The story of her first job and how she was led to work in recreation.
The benefits of loving and enjoying what you do.
Business as a merged lifestyle with clients becoming friends.
Her journey to starting her own business.
Getting a business coach to help run her business.
How to know the right time to start a business.
The experience that taught Mandy to just push on and carry on despite challenges in her business and life.
Advice for people who want to start a business.

Links:

Rec Relief

Mandy Nolton LinkedIn

Darren Bourke Website

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In this solo episode, we will continue talking about the 12-step process of building your own business, becoming a corporate escapee and building the lifestyle you want. We will focus on the first stage of leveraging your digital profile and what we need to do in this part of the process.

In this episode I cover:

What is the Leverage stage and how does it relate to the first stage of the process?
The reasons why businesses fail.
A discussion on the first stage of leveraging your digital profile - Connections.
Understanding and identifying your target market.
The importance of building connections.
4 steps of the sales process.

Links:

e-ttraction Templates

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Jordan D’Urbano, Director of Independent Closers Agency, joins us in this episode as we talk about his journey from starting as a coach, discovering his love for sales and then building his own business.

In this episode I cover:

Jordan’s story of taking on his first paid job to building his own coaching business at 16 years old.
Andrew and Jordan share their personal experiences that encouraged them to build their own businesses.
The challenge he went through when he closed his first business, how this started his shift to sales and the experiences that led him to put up the Independent Closers agency.
The power of visualisation and how he applied this to his sales jobs and business.
The importance of choosing a business that fuels you.
Jordan’s tips for new business start-ups to help them succeed.

Links:

Jordan D’Urbano Website

Jordan D’Urbano LinkedIn

Game of Sales Podcast

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In this episode, Tracey Rojko, owner of The Philosopher’s Stone, joins me as we talk about her journey and business. We discuss how she helps people open their minds to alternative ways in managing their emotions and gives them the advice and tools they need.

In this episode I cover:

Tracey shares her personal experience on her son’s night terrors and how this started her search for alternatives to manage his emotions
What is Reiki Healing and what you get from a healing session
The story and outcome of her son’s Reiki Healing session
Tracey’s life story from childhood, getting married, having children, working and escaping the corporate life to build her business
Andrew shares his story and how he relates to Tracey’s story and experiences
The future for her business and how she wants to help people

Links:

The Philosopher’s Stones Website

Tracey Rojko LinkedIn

The Philosopher’s Stones Email - customercare@thephilosophersstone.co

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In this episode, we’re going to talk about the very important topic of SEO or Search Engine Optimization. I will also touch on the topic of the Google universe at is it such an important part of the way you set up your business and the way people find you, particularly in Australia.

In this episode I cover:

The importance of winning the SEO search for your name specifically and how to do it
The difference between branding and digital marketing
How to have a strong presence for your name by having a personal website
The effect of SEO being geographically based when searching on search engines like Google
Discussion of the 5 main traits or primary source of SEO: URL, length of time, regular addition of content, having great and useful content for customers, number of site visitors
What Google looks at and why front page SEO is what counts nowadays
Sources for SEO tips
How having a Google+ profile, creating a Google business profile based on your Google+ profile and making sure you are on the map helps your business

Links:

MOZ

Ebook from Social Star - SEO Myths You Should Know

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Today on the podcast I talk to Connor Gillivan who is the CMO of Freeeup.com. He is a young entrepreneur who has been successful in the internet space.

In this episode I cover:

Connor’s introduction about himself and the services of Freeup.com
His first entrepreneurial journey, what he studied in college and how he got into the digital space
The business partnership and agreement of FreeeUp’s owners and how they make it work
The transition from their Amazon business to opening Freeeup.com
Entrepreneurship as an assembly of quality assets and the different types of assets
Connor’s Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies
What his parents think about his career
Connor’s opinion on how education affects future careers
Andrew’s story of wanting to work in business since he was young and his thoughts about the drive and challenges to succeed in business
Where Connor sees himself in the next 5 years
Examples of how the lack of building blocks and passion can dissolve or affect opportunities for businesses
Model of Andrew’s and Connor’s businesses and their staff members
The importance of time freedom
Connor’s advice to people who want to start an entrepreneurial journey

Links:

Connor Gillivan LinkedIn

Connor Gillivan Website

Connor Gillivan Calendar

Connor Gillivan Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies

FreeeUp.com Website

FreeeUp Facebook Page

FreeeUp LinkedIn

FreeeUp Twitter

FreeeUp YouTube

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Today on the podcast I talk about all personal social media - Facebook, Instagram, YouTube, Pinterest, Twitter, etc. I exclude LinkedIn which is our primary business tool while everything else is optional.

In this episode I cover:

Why Facebook is a very attractive proposition and why it is the new world TV system
Advertising in Facebook based on analytics
3 Types of Facebooks and the information you need to put in each of these
Using Instagram for specific businesses and the need for amazing content to cut through
Twitter as an amazing mechanism but is only good for certain things
Why Snapchat is not relevant to the daily person and for a regular business
Making YouTube an important repository of your videos and how it contributes to SEO
How Pinterest helps drive traffic to your website and lead people to find your products

Links:

Andrew Ford Facebook

Andrew Ford - The E-ttractionist Facebook

Social Star Facebook

Andrew Ford YouTube

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Today on the podcast I talk to Ben Carvosso, a coach for business owners, about his coaching business, taking pivots in your career and life and doing your life’s work.

In this episode I cover:

Work-Life Balance and why he doesn’t believe in it
Ben’s work and business journey and stories of his ups and downs
How he got clients in his chiropractic and radiology businesses by differentiating his businesses and services
How his personality and mindset drove the team in his chiropractic practice and vice versa
What drives Ben now that he doesn’t work with a team anymore
The importance of getting connected with purpose and mission
The interesting story of the start of his coaching business
Why we need to be attractive to others
How Ben came to do what he is doing now
Being Busy-less and getting your life’s worth
Helping clients with direction, purpose, and challenges
The process of working with people to navigate the turn they want
Andrew shares a story of his experience with taking a big turn in his life
The methodology of being a great CEO
The length and process of clients working with Ben
Ben’s thoughts on changing relationships
Making choices, taking responsibility and an amazing story about Ben impacting a client’s life
Excuses as a symptom of fear
Where is Ben now and his advice for people to do something different today

Links:

Dr. Ben Carvosso Website

Andrew Ford LinkedIn Profile

Social Star Website

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Today on the podcast I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

How I discovered LinkedIn and realised its potential
What is LinkedIn and what it is not?
LinkedIn in the business context
How to build a great profile that represents your brand
First things that people look at in your profile and why
Three things to put in your banner
Engage and form trust using your biography
Talk about your business, products and services in the experience section
How and why all the parts of your profile should form a story about why you’re awesome at what you do today
Philosophical difference between branding and digital marketing
The people and clients you want to attract to your branded LinkedIn profiles
Two things you need to do to create engagement in LinkedIn

Links:

Social Star

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Today on the podcast I talk about Intentions - why it is a super important part of our process of setting our direction and achieving our goals. I also share information about how to set intentions, its impacts and what part of the 12-week process do we use it for.

In this episode I cover::

Intentions, its difference from goals, and where it is used in the 12-step process
Documenting your intentions
How intentions work when you’ve set them
Example of how intentions work
Why you need to set intentions of what you want and where you want to be
Intentions are thoughts that should be acted upon
The 4 steps for intentions that you should follow
The state of flow and building from there
The consequence of not doing the fundamentals correctly

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Today on the podcast we talk to Darren Taylor, author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses.

Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of branding for a company, whether big or small, and how it can make a business successful.

What is covered in this episode:

Services of Taylor and Grace
The story of Darren’s previous jobs and education
How Darren took the path less traveled, made a career shift in marketing and eventually started his own business
His apprenticeship before starting Taylor and Grace
Why Darren started his own business instead of getting another job
His thoughts before he plunged into his entrepreneurship journey and how he prepared for it
Andrew’s story of how he left his job to start his own business
Darren’s business partner and how they decided to work on branding
The reason why a company’s message is more important than the mode or medium it is delivered in
How successful business branding for small and medium enterprises start
Philosophy of Taylor and Grace
Why a brand is important and why it is the first thing needed in building a company
Examples of how Taylor and Grace helped 2 clients improve and build their brands
The similarities and differences between company and personal branding
Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it
Advice to people starting a business
4 ways a brand can touch customers

Links mentioned in the show:

Website - Taylor and Grace

Linked In - Taylor and Grace

Linked In - Darren Taylor

Book Website - Rebranding Branding

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Today on the podcast we chat with Darren Bourke, a business coach, mentor and consultant to small and medium business owners for 15 years and author of The Fourth Moon.

Darren shares his story from his humble beginnings as a regular employee to building and owning his successful business. He specialises in coaching business owners to replicate his lifestyle design using his tried and tested methodology in achieving sustainable business success.

What is covered in this episode:

Who is Darren Bourke?
Darren’s methodology in making money, time and lifestyle work together
The lifestyle Darren lives, how he lives it and why it’s something people should emulate
Book: The Fourth Moon by Darren Bourke
The idea of the busy fool and how to change and overcome it to open yourself up to more time and opportunities
Darren’s work and family history and the story of following his dream of building and running his own business
How a sabbatical helped him recalibrate and discover what he really wanted to do
Helping businesses by changing their format without changing their goals
Darren’s rituals and activities to keep him going and retain his focus
The story of launching his own brand and business
His new venture, Coachtopia, and how he wants to help start-up coaches to build their businesses
Business models and how it helps
One piece of advice from Darren to improve your business

Links mentioned in the show:

Website - Darren K. Bourke

Book: The Fourth Moon by Darren Bourke

Ebook: The Success Algorithm

LinkedIn - Darren K. Bourke

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Today on the podcast I talk about the fourth stage in the Attract process – Resources. There are three areas we focus on in the resources section - time, money and connections.

In this episode I cover:

The importance of focusing on those activities that you enjoy doing and get you into a state of flow
The daily routine of writing out your intentions each day
How to map out your time allocation
Writing down the ten things you love and hate doing in your business to understand where you need to focus your time on and where you need to delegate.
Knowing the value of your time to understand the amount you can spend to outsource
Understanding that you don't know what you don't know and why it is important to get the right help when starting out
Knowing how much to invest when starting out
How to use your connections and network at the beginning of your service based business
What is your ultimate destination - what do you want to do and when

Links mentioned

Tim Dwyer podcast

Run Well marathon training

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Today on the podcast we have a laugh with Morry Morgan as we explore his entrepreneurial story and what led him to cofound a comedy school having never been a comedian himself.

He shares his learnings from living and owning a business in China and how his teaching background and an on-stage technical failure lead him to create The School of Hard Knock Knocks.

What is covered in this episode:

How his entrepreneurial journey has led him to create a business around teaching comedy and being a 'bucket list ticker'
The impact of going to China and leaving Australia had on his business journey
The challenges of running and owning a business in China
How the way you recover from storms can define you as an entrepreneur
Testing your product in a market where you are unknown
How an 'onstage fail' inspired him to learn the act of comedy
How experiencing a poor customer journey led him to start the School of Hard Knock Knocks
Understanding the impact of Key Opinion Leaders (KOLs) can have on the growth of your business
How podcasting helped Morry to reach KOLs in the comedy industry
The future focus of scaling up his business to different locations
How he is repurposing his content across SHKKs social media
The importance of looking after his past students and how that helps with new referrals and word of mouth

Links mentioned in the show:

The School of Hard Knock Knocks

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Over the last few weeks we have looked at values and personality as important aspects of creating a business that attracts people to you. Today we look at the third component - Life Stages.

If you don't know where you are and where you want to go, how can you plan for the future?

You need to know what you want in order to set your business intentions.

What age are you is the first thing to look at in Life Stages. Age can often determine your current values and life priorities and these need to be understood when building and designing a business on your terms.

Life stages is all about timing and what capacity you currently have in your life. Entrepreneurship is about understanding where we are and planning for what is coming up.

When do you want to retire? What do you want to do when you retire? Retirement is about being able to choose what you want to do.

Once you know what you want retirement to look like, map out how long it is going to take you and what you need to do to get there. Intention, time and lifestyle are all key factors.

It can take 5 to 10 years to make a remarkable business. Five years to get a business that can create a lifestyle income and another 5 years to make an asset to sell.

What are your intentions for the next 5 to 10 years, map out what it is going to take to get there and then consider what you will need to get there.

We will dig deeper next time into Resources, what you will need to have to get you to where you want to go.

Take action this week by visiting the Life Stage module at Social Star University.

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Elphie Coyle is master at knowing his strengths and how to build a team around his weaknesses. Hear his journey to entrepreneurship and how his particular background and style is reflected in all his businesses.

We discuss how he uses 5freedom areas as his guiding principles in life and business and the impact owning a computer at the age of 7 kicked off of his entrepreneurial journey.

Listen as we dive deep into the mind game that is entrepreneurship and how choosing to work allowed him to escape a self-imposed freedom trap. He shares how his relationship with money has changed, mentors that have shaped his thinking, the importance of knowing your numbers and what it took for him personally and professionally to come back from the brink of losing everything.

"Dance in divine love with the moment, whilst building keystone performance habits towards our best vision, integrating our past & preparing for the worst through total self-sustainability."
Elphie Coyle

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Last week we looked at values - the core foundation drivers of your business that you have to match to your business in order to persist. Persistence is the thing that gets your 1%.

This week we look at personality and how to design a business based on your personality. Knowing your personality allows you to know the best way you should be in your business, your best role within the business, what team do you need to fill in the gaps and how best to go to market.

It is important to understand your personality so you know what strengths you have so you can focus on them. Just as important is knowing what you are not good at so you can hire people that are naturally good at those skills ot balance it up.

There are many personality tests on the market but the one we found most valuable was Roger Hamilton's Wealth Dynamics which gives you a detailed and easy to understand entrepreneur profile. Understanding what kind of Wealth Dynamic profile you are, makes it a lot easier to accept and understand why you are not good at particular things and what work you are most likely to enjoy and thus succeed at.

The challenge with building a personal brand is knowing how to represent your personality online through words and pictures.

To determine this, we ask our clients two key questions:

What is the level of formality of your industry – the way that people would perceive you.
Your level of openness – how much of yoru personal life do you want to share online. Keep in mind that often you need to sketch outside your comfort zone in sharing you values and stories to attract people customers that share the same values and want to do business with you.

Answering those questions based on a 1 to 10 scale allows us to map out exactly how to position your brand online and in social media. Remember there are three brands in every business – people, business and products and when starting out your personal brand is often the only one visible and thus the most important.

I encourage you to take action from today's episode by first visiting Social Star University and check out Understanding your Personality course and then reviewing Roger Hamilton's Wealth Dynamics

Next week we will look at life stages and where you are before we look at the final stage of resources.

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Rohan Kopfler is a man following his own path. From high school teacher to entrepreneur, hear how he made his mark in his industry doing it his way.

As the owner of East Coast Kayaking, Rohan got started by purchasing an existing business rather than starting from scratch. We discuss how he has expanded his business by creating additional revenue streams through an online store, and how he has harnessed the power of video to make personal connections with his customers.

Learn how Rohan cleverly accessed mentors around him to help him successfully face the inevitable challenges that arise when building a small business and why it is so crucial to be yourself, work hard and do what you love for a life and business on your terms.

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The concept of values is as old as Greek philosophy but we are not talking about right and wrong. More the core areas of life that determine how we spend our time, money and energy.

There are seven that we explore and how they influence the choice of customers we engage and business we operate to be truly fulfilled.

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Yana Martens has combined her Judo teaching skills and modelling experience to create a business on her terms. She understands both sides of the camera and now helps photographers and those in front of the camera to get the images they want in her Posing People Workshops and mentoring.

It is said you only have 4-8 seconds to make a first impression, especially with your photos. We discuss techniques to get images that help to reflect your personal brand and capture the essence of your why. Plus, we learn how to get take the perfect selfie!

We chat about her journey as a start-up entrepreneur and the current challenges she is facing in scaling her workshop business. Knowing the balance between doing things yourself in start up mode and when is the right time to outsource. We also cover why systems and processes are critical when wanting to grow your business and the security of having other forms of income when starting out.

Facebook: https://www.facebook.com/modelyanamartens
Website: http://yanamartens.com/

Email: yanamartens@gmail.com

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Taruni Falconer created her own business from a young age and has travelled the world doing what she loves. During our conversation we explore the ups and downs of entrepreneurship and business ownership.

We discussed the importance of self awareness and learning leadership through the living and working with discomfort until you are comfortable. What frustrations you can expect to during transition points in your life and the need to practice listening to your intuition so you can access it through times of distress on your entrepreneurial journey.

We also talk about the impact accountability groups have had on Taruni's career and how creating an annual theme allows for greater clarity for her business development activities. Remember to take time to celebrate the small wins and reflect on the transformations you make as a business owner.

http://www.socialstar.com.au/byob-podcast/

Keywords: build your own business, startup, life goals, KPI, KPI program, Dent, Australian entrepreneur, entrepreneurship, Andrew Ford, Social Star, brand management, creating a brand, corporate life, lifestyle, self employment, starting your own business, business coaching, business mentoring, business model, business training, coaching program, accountability, entrepreneur, entrepreneurial, corporate life, author,

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Today I talk with Hank Vander Zee who has been a bricklayer for 20 years but is now transforming his life with a new business, Exclusive Entrepreneurs. He is helping people to grow a business through their thoughts and ideas, rather than their hands and labour.

Hank talks about the pitfalls of having a business in the construction industry and what drove him at do business differently at the age of 60. We talk about how he has successfully build a business within 90 days through through mutli-level network marketing and why that business model often gets a bad rap. Hank is passionate about his products and it shows in his work with a 90% conversion rate!

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If you had an opportunity to return to corporate life would you? What if you were able to combine the training and mentoring opportunities that come with a corporate role, with the satisfaction of running your own successful business?

In this episode Jacquie Pretty from Grammar Factory joins me to talk all about what led her to set up her business helping entrepreneurs. How she helps people write awesome books and assists them to craft and hone their words so that they really resonate with their audience. Jacquie grew her business from being a sole trader to employing a team of editors, she talks about how she made that happen and what drove her to succeed. We also discuss how she has found work/life balance by returning to a corporate role, alongside running her own business and the advantages and opportunities that this presented her with.

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Have you considered leaving the corporate world and starting your own business? Waving goodbye to a secure corporate role to follow your passion can, initially, seem daunting but the potential rewards can be life changing.

In this episode I’m joined by Carol Benton of Words2Win to talk about what motivated her to leave her own corporate job to become a successful business writer and communications consultant. Carol and I talk about Carol’s own catalyst for changing her career and why her network was, and remains, such a key contributor to her success. We also discuss how, by focusing on what she loved about her old role, Carol identified a new career that would both challenge and fulfil her.

Keywords:

build your own business, communication, communication tools, effective communication, effective communication in business, communication in business, change, managing change, life goals, KPI, Dent, Andrew Ford, Social Star, brand management, creating a brand, Words2Win, Carol Benton, mindset, positive mindset, corporate life, lifestyle, self employment, starting your own business, business coaching, business mentoring, accountability, networking, nurture your network, utilising your network, entrepreneur, entrepreneurial

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In this, the first episode of the Build Your Own Business Show, the tables are turned and Belinda Coomes, my podcast producer, puts me in the hot seat. We talk all about my background, my values, my own business and what drives me.

Belinda and I discuss my escape from corporate life and how I turned my skills, knowledge and expertise in digital, marketing and branding into my own successful business, Social Star. We talk about how both personal resilience and willingness to evolve my business over time, has been key in my own journey as an entrepreneur. Belinda and I look at how creating a robust and nimble business has enabled me to be flexible in my work/life balance. We also talk about why I believe it’s important for all small business owners/entrepreneurs to understand that there are no shortcuts to success, that it’s a marathon, not a sprint.

Keywords:

build your own business, Andrew Ford, social star, business journey, entrepreneur, entrepreneurship, how to be a successful entrepreneur, small business, small business owner, empowerment, achievement, working with passion, journey to success, positive mental attitude, mindset, personal development, business coaching, e-ttractionist, linkedin, utilising linkedin, branding, personal branding, personal brand management, digital marketing, online networking, podcast, business podcast

Build Your Own Business: Recent Episodes

Andrew Ford