Priority Pursuit: Recent Episodes
Victoria Rayburn
A Podcast Dedicated to Helping Creative Entrepreneurs Define, Maintain, & Pursue Both Their Personal & Business Priorities
We’d like to let you know that Priority Pursuit is taking a break. But don’t worry—there’s more to come, and we’re not going anywhere permanently!
After three years of weekly episodes, we’re taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we’ll still be sharing valuable insights, resources, and coaching tools through Treefrog Marketing.
In the meantime, please share your feedback, ideas, and even a review on Apple Podcasts to help us improve and reach new listeners.
Thank you for being part of Priority Pursuit, and we can’t wait to return in 2025!
Other Mentioned Links & Resources
Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Why is your website traffic high, but sales aren’t? If you're frustrated with visitors who don’t convert, this episode breaks down exactly what's holding them back—and what you can do to change it.
In today’s episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel reveals seven common reasons why site visitors don’t convert and shares specific ways to turn things around.
We discuss what makes users click away, the role of clear messaging, and how improving your website’s structure can make all the difference. We also cover how simple updates can help build trust and keep potential customers engaged.
Listen in to learn what changes will make the biggest impact on your conversion rates.
Specifically, this episode highlights the following themes:
- Mistakes that lower website conversion rates
- Actionable steps to enhance user engagement
- How to make your website more trustworthy for visitors
Other Mentioned Links & Resources
Episode 161: 3 Types of Content to Boost Your SEO
https://treefrogmarketing.com/types-content-boost-seo
Episode 107: How to Write Website Copy for Your Small Business
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Get this free PDF guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast.
Kelly discusses how StoryBrand’s framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan for building a local SEO foundation and explains how businesses can attract more customers without getting bogged down by jargon or complexity.
Listen to this episode to learn how you can enhance your SEO and connect with local customers. And don’t forget to share this with other business owners who’d benefit from these tips!
Specifically, this episode highlights the following themes:
- Using StoryBrand to clarify your messaging and make it customer-focused
- Building a strong SEO foundation with strategic, optimized content
- Promoting your content to boost engagement and drive traffic
Other Mentioned Links & Resources
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Learn more about StoryBrand: https://storybrand.com
Listen to The Marketing Made Simple Podcast:
https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210
Explore Treefrog’s Done-for-You SEO Service:
https://treefrogmarketing.com/seo-services-small-businesses
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram:
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence.
Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel explains why these elements matter for SEO and offers practical tips on improving them.
We also discuss content strategies that small businesses can implement, how to earn valuable backlinks, and why consistent branding and messaging can make a big difference.
Tune in now to start making simple changes that can improve your rankings and help your business grow.
Specifically, this episode highlights the following themes:
- The importance of E-E-A-T for SEO
- Practical content strategies for improving credibility
- How consistent branding affects search rankings
Other Mentioned Links & Resources
Episode 161: 3 Types of Content to Boost Your SEO:
https://treefrogmarketing.com/types-content-boost-seo
Episode 107: How to Write Website Copy for Your Small Business:
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram:
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.
Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance.
Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market.
If you’ve been wondering how SEO could impact your small business, Arielle’s story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips!
Specifically, this episode highlights the following themes:
- How SEO drives targeted traffic to your website.
- Evolving your SEO strategy to match business growth.
- The impact of SEO on breaking into new markets.
Other Mentioned Links & Resources
Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters
https://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-peters
Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters
https://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-peters
Learn more about Arielle Peters: https://ariellepeters.com
Follow Arielle Peters on Instagram: https://www.instagram.com/arielle.peters
Learn more about Arielle Peters Photography Workshop: https://ariellepeters.com/education
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you struggling to make sure your small business pops up in Google search results?
If so, understanding the power of keywords may change the game for your marketing strategy.
In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business.
And, I introduce you to some handy tools that make keyword research a breeze.
I promise this episode will help you make your SEO work for your small business. So hit play and let’s get started!
Specifically, this episode highlights the following themes:
- The importance of quality content over keyword stuffing
- How to brainstorm and research strategic keywords
- The difference between head keywords and long-tail keywords
Other Mentioned Links & Resources
Episode 167: Is SEO Worth It for Small Businesses?
https://treefrogmarketing.com/seo-worth-small-businesses
Explore Treefrog’s Done-for-You SEO Service:
https://treefrogmarketing.com/seo-services-small-businesses
Choose the right keywords with Google’s Keyword Planner:
https://ads.google.com/intl/en_us/home/tools/keyword-planner
Discover Trends on Answer The Public:
https://answerthepublic.com
Boost Your Rankings with Moz Explorer:
https://moz.com/explorer
Explore Keywords on Ubersuggest:
https://neilpatel.com/ubersuggest
Listen to The Priority Pursuit Podcast SEO Episodes:
https://treefrogmarketing.com/category/seo-website
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ.
In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility.
If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a key part of your marketing strategy!
Specifically, this episode highlights the following themes:
- The cost-effectiveness of SEO for small businesses
- How SEO helps you reach active and ready-to-buy customers
- Building credibility and gaining long-lasting results with SEO
Other Mentioned Links & Resources
Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-things-improve-small-business-seo
Explore Treefrog’s Done-for-You SEO Service
https://treefrogmarketing.com/seo-services-small-businesses/
Listen to The Priority Pursuit Podcast SEO Episodes
https://treefrogmarketing.com/category/seo-website
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility.
In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.
Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine.
Specifically, this episode highlights the following themes:
- The impact of the Google antitrust trial on small businesses
- How to optimize for different search engines beyond Google
- Tips for creating quality content that ranks well everywhere
Other Mentioned Links & Resources
Episode 083: The First Step in Marketing: Writing Your Marketing Guiding Statements
https://treefrogmarketing.com/first-step-marketing
Read Building a StoryBrand by Donald Miller:https://amzn.to/3MDUUqW
Learn how to submit your sitemap to search engines:
https://yoast.com/help/submit-sitemap-search-engines
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most.
Let's cut through the noise and focus on simple, actionable steps to grow your small business.
In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO.
Tune in to this episode for practical tips that'll help your marketing efforts finally pay off. And if you like what you hear, share it with someone you know who could use some marketing clarity!
Specifically, this episode highlights the following themes:
- Importance of customer-focused messaging and how to create it
- Essential elements of a lead-generating website
- The role of SEO in driving traffic to your website
Other Mentioned Links & Resources
Episode 106: How to Optimize Your Website for Search Engines https://treefrogmarketing.com/how-optimize-your-website-search-engines
Episode 114: How to Build a Sales Funnel as a Small Business
https://treefrogmarketing.com/how-build-sales-funnel-small-business
Episode 119: A Simple Social Media Strategy for Small Businesses
https://treefrogmarketing.com/simple-social-media-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:|
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible.
In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for herself and her husband.
We also touch on the importance of self-care, proactive planning, and the grace to accept imperfection in our journey. Brooke's story is relatable and inspiring, especially if you've ever felt overwhelmed by the daily grind.
So don’t miss Brooke’s insights on balancing motherhood and entrepreneurship. Tune in to catch all her practical tips and inspiring stories.
Specifically, this episode highlights the following themes:
- Balancing business and family responsibilities
- Self-care routines and mental health
- Giving yourself grace & practical advice for moms
Other Mentioned Links & Resources
Get to know more about Brooke Greening:
https://www.linkedin.com/in/brooke-greening
Access Brooke’s Daily Five Guide
https://coaching.buildingmomentum.info/priority
Visit Building Momentum
https://coaching.buildingmomentum.info
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience.
In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships.
You'll discover how to leverage email marketing, Google and social media ads, and content marketing to attract and convert visitors into loyal customers.
If you're a small business owner looking to make your mark, this episode is packed with invaluable insights just for you!
Specifically, this episode highlights the following themes:
- Building a personal brand to humanize your business
- Consistency in marketing efforts and customer service
- Using clear messaging to differentiate from competitors
Other Mentioned Links & Resources
Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin
Episode 115: How to Use Google Ads as a Small Business
https://treefrogmarketing.com/how-use-google-ads-small-business
Episode 126: Why Small Businesses Should Invest in Social Media Ads
https://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobey
Episode 147: Why Every Small Business Owner Needs a Personal Brand & How to Build Yours
https://treefrogmarketing.com/why-every-small-business-owner-needs-personal-brand
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Let's talk about something every small business owner can benefit from: never stop learning.
And guess what?
We've got a list of five must-read books that'll make a big impact on your business.
These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique insights and real-world examples.
We all know how essential it is to keep our clients happy and loyal, and these reads provide actionable tips on doing just that.
You won't want to miss this episode. Tune in to hear our top five book recommendations for growing your small business and get ready to start implementing new strategies today.
Specifically, this episode highlights the following themes:
- How staying small can lead to greater success.
- The importance of clear messaging and identifying your ideal audience.
- Practical approaches to managing finances and retaining clients.
Other Mentioned Links & Resources
Episode 155: Bigger Doesn’t Always Mean Better
https://treefrogmarketing.com/bigger-doesnt-always-mean-better
Episode 154: How to Set Boundaries & Get Your Clients to Respect Them
https://treefrogmarketing.com/how-set-boundaries-clients-respect-them
Read Company of One by Paul Jarvis
https://amzn.to/4ags3mh
Read How to Grow Your Small Business by Donald Miller
https://amzn.to/3LZs1Fh
Read Profit First by Mike Michalowicz
https://amzn.to/3SKAm3k
Read Magnetic Marketing by Dan Kennedy
https://amzn.to/3SM20Nv
Read The Client Retention Handbook by Josh Nelson
https://amzn.to/4fyqP9H
Learn more about Blinkist
https://www.blinkist.com/en/app/for-you
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
If you're not showing up on Google, you're missing out on serious business opportunities.
In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting your target audience but also in proving to Google that you're an expert in your field.
If you want to dive deeper into these tactics and learn how to make them work for your business, listen to the full episode now!
Specifically, this episode highlights the following themes:
- The importance of high-quality educational content for SEO
- How blogging your work can establish your expertise and drive traffic
- Why creating niche and location-specific content is crucial for local SEO
Other Mentioned Links & Resources
Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur
https://treefrogmarketing.com/what-write-about-when-blogging-work-creative-entrepreneur
Get a Free PDF Guide: How to Use Keywords to Improve Your Small Business’s SEO
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing
That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything.
Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.
This episode is packed with insights to help you rethink your pricing strategy. Tune in and hear all the ways value-based pricing can boost your small business!
Specifically, this episode highlights the following themes:
- Understanding and delivering customer value over time-based pricing
- Experimenting with pricing based on customer feedback and perceived value
- Offering tiered pricing options to customers and communicating the value effectively
Other Mentioned Links & Resources
Get to know more about Sheila Hansen:
https://www.hansenllc.net
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place.
I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.
I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!
Specifically, this episode highlights the following themes:
- The importance of clear, customer-focused messaging.
- How to build a strategic, lead-generating website.
- Tips for optimizing your site for search engines.
Other Mentioned Links & Resources
Episode 106: How to Optimize Your Website for Search Engines
https://treefrogmarketing.com/how-optimize-your-website-search-engines/
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results?
In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best friend.
We also cover some common pitfalls and what to prioritize first. It's all about smart, strategic moves that make your budget go further.
So tune in to this episode and start getting the most bang for your buck.
Specifically, this episode highlights the following themes:
- Crafting clear messaging to connect with your audience
- Building an SEO-optimized website
- Prioritizing quality over quantity in content marketing
Other Mentioned Links & Resources
Episode 104: How to Build a Lead-Generating Website
https://treefrogmarketing.com/how-build-lead-generating-website
Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Episode 114: How to Build a Sales Funnel as a Small Business
https://treefrogmarketing.com/how-build-sales-funnel-small-business
Episode 084: How to Identify & Understand Your Ideal Client,
https://treefrogmarketing.com/how-identify-understand-ideal-client
Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO
https://treefrogmarketing.com/most-effective-things-improve-small-business-seo
Learn more about MailChimp:
https://admin.mailchimp.com/referral?code=sqGM5tW20HY
Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorial
Do you want to make sure your small business sticks in people's minds long after they've encountered it?
We've got the secret sauce that will make your prospects 22 times more likely to remember you.
We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We show you how stories connect with emotions, making your message unforgettable.
Learn how to craft clear messaging through marketing guiding statements, build a website that pulls customers in with story-driven content, and use everyday stories in your marketing to keep your audience hooked.
Let's make sure your small business isn't just another name on the roster but a story that sticks.
Specifically, this episode highlights the following themes:
- Using storytelling in marketing to be memorable
- Crafting effective messaging with marketing guiding statements
- Creating a story-driven website that converts
Other Mentioned Links & Resources
Episode 107: How to Write Website Copy for Your Small Business
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Check out One Peak Creative on TikTok:
https://www.tiktok.com/@onepeakcreative
Check out Jordan Lee Dooley on Instagram:
https://www.instagram.com/jordanleedooley
Check out Akua Konadu on Instagram:
https://www.instagram.com/akuakonad
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.
In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses.
We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to optimize LinkedIn profiles effectively.
So don't miss out on this opportunity to get some game-changing tips from Deirdre Martin. Tune in now and start transforming your LinkedIn presence today!
Specifically, this episode highlights the following themes:
- Deirdre Martin's four C's strategy for LinkedIn
- Importance of authenticity and engaging content
- Tips for optimizing LinkedIn profiles
Other Mentioned Links & ResourcesGet to to know more about Deirdre Martin:
https://www.linkedin.com/in/deirdremartincustomerexpeience
Check out Deirdre’s website:
https://www.deirdremartin.ie
Subscribe to Deirdre’s podcast, The Master Your Business Podcast:
https://podcasts.apple.com/ie/podcast/the-master-your-business-podcast/id1667327376
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding?
In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission statements that keep you on the right path.
Whether you're aiming to grow or stay comfortably small, there's a lot to consider. Let's break it down and see how you can build a business that works for you, on your terms. Tune in now!
Specifically, this episode highlights the following themes:
- Rethinking the traditional markers of business success
- The power of personalized vision and mission statements
- Real-life examples of the pros and cons of business scaling
Other Mentioned Links & Resources
Episode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini
https://treefrogmarketing.com/how-create-personal-vision-life-business
Read Company of One by Paul Jarvis:
https://amzn.to/4ags3mh
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick.
In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why clear communication is key to preventing misunderstandings and ensuring expectations are met on both sides. Through personal anecdotes, we illustrate practical strategies that work in real-life scenarios, providing you with tools to apply these methods effectively in your business.
If you've ever felt pushed around by client demands, this is the episode for you. Tune in to learn how to assert your boundaries effectively and transform your business interactions.
Specifically, this episode highlights the following themes:
- Communicating and enforcing boundaries with clients
- Consequences of failing to set boundaries
- Preemptively setting boundaries for future success
Other Mentioned Links & Resources
Episode 001: Are You Prioritizing What’s Most Important in Your Personal Life & Business?
https://treefrogmarketing.com/are-you-prioritizing-whats-most-important-your-personal-life-business
Episode 120: How to Pursue Your Personal Priorities as a Small Business Owner
https://treefrogmarketing.com/how-pursue-personal-priorities-small-business-owner
Episode 125: Six Time-Saving Hacks for Small Business Owners
https://treefrogmarketing.com/six-time-saving-hacks-for-small-business-owners
Learn more about Basecamp:
https://basecamp.com
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time.
In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it all down.
We discuss why consistent online directory listings matter and how tools like Moz Local can save you time. You’ll learn the importance of accumulating Google reviews and creating niche, location-specific content. Get ready to take some notes!
Your website’s SEO can make or break how easily your customers find you. Don’t let your great service go unnoticed. Tune into this episode to get the insights you need to boost your small business’s online presence effectively.
Specifically, this episode highlights the following themes:
- Optimizing website pages with location-based keywords
- Leveraging a Google Business profile
- The importance of online directory listings and reviews
Other Mentioned Links & Resources
Episode 042: Why Backlinks Matter for SEO & Six Ways You Can Get Backlinks as a Creative Entrepreneur:
https://treefrogmarketing.com/ways-you-can-get-backlinks-creative-entrepreneur
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Try Moz SEO Tools:
https://moz.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When managing the finances of a small business, precision and proactive planning are important to sustainability and growth.
Every dollar matters, and knowing how to manage your money can really help your business succeed.
In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonprofits, join us. Linda brings her expertise from founding and leading Insight Financial Group and Insight Business Academy. We cover essential financial practices, how to streamline accounting processes, and tips for financial planning. Linda shares invaluable insights that can help any small business owner better manage their finances and plan for future growth.
Tune into our full episode for more detailed guidance and start mastering your finances today!
Specifically, this episode highlights the following themes:
- Understanding the importance of cash flow in small businesses
- Tips for separating personal and business finances
- Practical steps for effective financial management
Other Mentioned Links & Resources
Learn more about Insight Financial Group:
https://insightfinancialindy.com
Learn more about Linda Karressy:
https://www.linkedin.com/in/linda-diakite-karressy-8b953b
Subscribe to Linda Karressy’s YouTube Channel
https://www.youtube.com/channel/UCagsc9OWR_HN4cI2MhgoUXQ
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers
Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structured marketing plan. From the Flywheel Marketing Method to the significance of SEO optimization, I provide valuable insights and practical tips to help solopreneurs navigate the world of marketing.
So, if you're ready to take your small marketing to the next level on your own terms, make sure to tune in. You won't want to miss out on these valuable insights!
Specifically, this episode highlights the following themes:
- Crafting and implementing a solid marketing strategy
- Understanding and targeting your ideal customer
- Building and optimizing a strategic website for better SEO
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth:
https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
If you’re a small business owner wondering how to really make your business thrive, this episode is for you.
Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our real-life experiences, and provide actionable tips to help you build a sustainable business.
Don't let your hard work go to waste. Tune into this episode to get the full scoop and start making these changes today.
Specifically, this episode highlights the following themes:
- The importance of offering a quality product or service
- Why client experience can trump even the best products
- The necessity of a sound financial strategy and solid marketing
Other Mentioned Links & Resources
Read How to Grow Your Small Business by Donald Miller:
https://amzn.to/3XbsUl6
Read Profit First by Mike Michalowicz:
https://amzn.to/3KA5Dlj
Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When you operate without a strategy, it's easy to overspend on ineffective tactics.
A marketing strategy helps you allocate your budget based on what’s most effective for your business.
In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business.
From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.
If you found today’s insights helpful, don’t forget to subscribe and listen to more episodes. Your next step? Implement these strategies and watch your business thrive!
Specifically, this episode highlights the following themes:
- The importance of clarity and structure in marketing strategy
- Attracting ideal customers through effective messaging
- Using a story-based framework for better customer connection
Other Mentioned Links & Resources
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing/flywheel.com
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you.
Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative.
Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and efficient. We cover everything from daily communication habits to the importance of hiring the right people.
And, we also look at the pros and cons of remote work, including how Amanda manages to create a strong company culture.
Don't miss out on Amanda's invaluable insights on managing a remote team effectively.
Specifically, this episode highlights the following themes:
- The importance of communication and setting expectations in remote teams
- Tools and systems for effective remote team management
- Tips for hiring and onboarding remote employees
Other Mentioned Links & Resources
Connect with Amanda and ColorWord Creative
https://colorwordcreative.com
Explore Asana, a Project Management Software
https://asana.com
Explore Slack, a Communication Program
https://slack.com
Explore Toggl, a Time-Tracking Program
https://toggl.com
Explore Loom, a Tutorial-Creating Program
https://www.loom.com
Explore Figma, a Whiteboard Program
https://www.figma.com
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market.
Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.
In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one.
I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.
There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.
Specifically, this episode highlights the following themes:
- Differences between personal and business branding
- Benefits of having a solid personal brand for small businesses
- Strategies for building and refining your personal brand
Other Mentioned Links & Resources
Read ‘Why Small Businesses Should Use Storytelling in Marketing’
https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Your employees are the backbone of your business.
Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty.
In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity without traditional benefit packages, from flexible work arrangements to professional development opportunities.
Don't miss out on these insightful strategies to enhance your team's job satisfaction and loyalty.
Specifically, this episode highlights the following themes:
- Flexible work arrangements and their importance
- Opportunities for professional growth and development
- Importance of wellness initiatives and personal time
Other Mentioned Links & Resources
Episode 140: How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello of Ciriello Plumbing
https://treefrogmarketing.com/how-set-up-profit-sharing-program-small-business-laura-ciriello
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets
Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your audience, creating compelling content, and using SEO to your advantage.
Tune in to learn the marketing strategy that consistently filled my calendar year after year.
Specifically, this episode highlights the following themes:
- The effectiveness of the Flywheel marketing method
- Building and optimizing a client-focused website
- Regular testing and refinement of strategies
Other Mentioned Links & Resources
Episode 115: How to Use Google Ads as a Small Business
https://treefrogmarketing.com/how-use-google-ads-small-business
Episode 116: When & How to Pivot a Small Business
https://treefrogmarketing.com/when-how-pivot-small-business
Episode 126: Why Small Businesses Should Invest in Social Media Ads with Angel Tobey
https://app.castmagic.io/recordings/38a4a70a-46de-4cdf-857b-2190271131c7?tab=transcript
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Businesses face challenges and triumphs—it's all part of the game.
But how do you manage the rollercoaster of running a business without losing your momentum?
In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.
She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on maintaining resilience, why adapting quickly matters, and how strategic thinking can turn potential setbacks into powerful comebacks.
So don’t miss out on these essential strategies and real-world advice from a seasoned expert. Tune in now!
Specifically, this episode highlights the following themes:
- Importance of aligning with trends and stakeholder expectations
- Managing business cycles and ‘S-curves’
- Innovative approaches to managing business growth and downturns
Other Mentioned Links & Resources
Visit NextGen LLC’s Website:
http://www.nextgen-llc.com
Learn More About Blue Sky Thinking
https://www.nextgen-llc.com/blog/blueskiesahead
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time.
In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential.
From aligning your brand's voice across all platforms to jumping on trends that keep your audience hooked, we dive into the essentials of social media management that transcend mere posting.
It's time to amp up your digital presence and truly connect with your customer base. Tune in now to find out how bringing an in-house social media manager on board could revolutionize your business.
Specifically, this episode highlights the following themes:
- The essential role of a strategic social media presence in modern business
- The diverse skill set required from an effective social media manager
- Why having an in-house team member dedicated to social media is beneficial
Other Mentioned Links & Resources
Episode 119: A Simple Social Media Strategy for Small Businesses:
https://treefrogmarketing.com/simple-social-media-strategy-small-businesses
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming.
Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey.
In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. Kelly opens up about the realities that hit when you transition from dream to day-to-day operations.
From the importance of setting boundaries to the unexpected twists of managing growth, we're covering ground that's rarely discussed but universally experienced.
If you're standing at the crossroads of entrepreneurship or finding yourself nodding along with our struggles and successes, this episode is a must-listen.
Specifically, this episode highlights the following themes:
- The importance of setting boundaries early on
- Why work-life balance is non-negotiable for long-term success
- The realization that scaling up isn't the only path to achievement
Other Mentioned Links & ResourcesEpisode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini:
https://treefrogmarketing.com/how-create-personal-vision-life-business
Episode 138: Boundary Blueprint: How to Set Boundaries for Small Business Success:
https://treefrogmarketing.com/tag/how-to-set-boundaries-for-small-business-success
Start Your Podcasting Journey with Honest Podcasts:
https://honestpodcasts.com
Read Company Of One by Paul Jarvis:
https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league.
It's time to push past the basic and get strategic with your online presence.
In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds.
It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and guiding those visitors through crystal clear calls to action.
Stick around because by the time we're done, you'll be ready to transform your website from a digital storefront into a dynamic growth engine. Tune in now, and let's get those leads flowing your way.
Specifically, this episode highlights the following themes:
- The critical role of strategic storytelling and clear messaging on your website
- The importance of building a sales funnel to nurture customer relationships
- How SEO and consistent, value-laden content lead to better business opportunities
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Listen to episode 114: How to Build a Sales Funnel as a Small Business:
https://www.treefrogmarketing.com/how-build-sales-funnel-small-business
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Get a free website guide:
https://treefrogmarketing.com/website
Read the book Building a StoryBrand by Donald Miller:
https://amzn.to/49GaY5f
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When your business thrives, shouldn't your team as well?
In this episode, we’re peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy.
You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that’s not just boosting profits but also rewarding her hardworking technicians with a well-deserved slice of the success pie.
Learn the nuts and bolts of setting up a program that actually works, from knowing your costs to outsourcing payroll, and discover how injecting this financial incentive can revolutionize your team's performance.
And it’s not all numbers—we’re also touching on the human element, prioritizing character, training, and the mindset of embracing change.
Tune in now to catch all the golden nuggets of wisdom!
Specifically, this episode highlights the following themes:
- Implementing a dynamic profit sharing program
- Fostering employee motivation and efficiency
- Building a lasting and profitable small business culture
Other Mentioned Links & Resources
Get to know more about Laura Ciriello-Benedict:
https://www.linkedin.com/in/laura-ciriello-benedict-2697537
Learn More about Ciriello Plumbing:
https://cirielloplumbing.com
Learn More about payroll service Gusto:
https://gusto.com
Learn more about QuickBooks:
https://quickbooks.intuit.com
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The small business world can be a rollercoaster of ups and downs, trials and errors.
But I've come to realize something crucial.
We're wired for freedom, but that doesn't mean we should chase every new idea that excites us.
In this episode, let’s delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key areas where consistency can make a drastic impact.
From serving your customers to building a consistent brand, I’m going to break it all down for you.
Tune in to the full episode for some game-changing insights and actionable tips. Let's make consistency your new best friend in business!
Specifically, this episode highlights the following themes:
- Establishing consistency in customer service
- Building a consistent brand message
- The necessity of consistent marketing and advertising
Other Mentioned Links & ResourcesEpisode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Episode 122: Design for Success: 7 Graphic Design Mistakes Small Businesses Make
https://treefrogmarketing.com/7-graphic-design-mistakes-small-businesses-make
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess.
In this episode, we're here to draw those lines with a bold marker.
Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. We break down the necessity of setting sail with firm parameters, how to communicate these with your team, and the role that boundary-setting plays in dodging the waves of burnout.
If you're done stretching yourself too thin and ready to master your business's work-life balance, then it's time to tune in. Hit play, and let's get your boundaries in shape
Specifically, this episode highlights the following themes:
- The impact of boundary setting on small business success and personal well-being
- Strategies and tools for efficient project management and communication
- Creating a sustainable work culture that honors boundaries and prevents burnout
Other Mentioned Links & ResourcesEpisode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them
https://treefrogmarketing.com/how-set-boundaries-your-business-get-your-clients-respect-them
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businesses
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Is your website attracting and keeping your prospects' attention?
If not, then you're missing out on valuable opportunities to grow your business.
In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effective strategies to capture and hold your audience's attention. Plus, we provide tips on crafting direct call-to-action buttons, designing easy navigation, and ensuring your website answers your ideal clients' questions.
Don't miss this episode for expert advice on turning your website into a powerful marketing tool and boosting your small business's growth.
Specifically, this episode highlights the following themes:
- Understanding your audience and clarifying your messaging
- Utilizing a story-based framework for website copy
- Tips for creating effective CTA buttons
Other Mentioned Links & Resources
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
https://treefrogmarketing.com/8-things-every-small-business-website-should-include
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Check your load time:
https://pagespeed.web.dev
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Is your life and business exactly where you want it to be?
If you hesitated for even a second, this episode is for you.
In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a best-selling author, and a revered strategic life and business coach.
Throughout his career, Mark has faced his share of ups and downs, from personal adversities to the challenges of building and leading successful ventures.
His experiences have equipped him with invaluable insights on the critical importance of having a clear vision. It's this vision that acts as the cornerstone for achieving balance and success in both our personal lives and our business endeavors.
Don't let another day pass without taking the time to define what success truly means for you. Tune in, get inspired, and start mapping out your vision today!
Specifically, this episode highlights the following themes:
- The importance of distinguishing between personal and business visions
- Steps to crafting a compelling personal vision that guides your life and business
- Practical advice on aligning your daily actions with your long-term vision
Other Mentioned Links & Resources
Visit Mark Dolfini’s website:
https://markdolfini.com
Watch Mark’s Video “Do Affirmations Really Work?”
https://markdolfini.com/2023/04/do-affirmations-really-work
Find Mark on YouTube:
https://www.youtube.com/@markdolfini
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Is your small business blending into the background?
Let's change that.
Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers.
In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear, and consistent communication is not just good for business; it's essential. You'll learn practical tips on responding promptly to inquiries, setting expectations right from the start, and keeping your clients in the loop every step of the way.
Plus, I’ve got a few tricks up our sleeves to help you personalize your customer's experience, making them feel valued and likely to return.
So join me in this episode for some real talk, insights, and actionable strategies that will shake up how you do client interactions.
Specifically, this episode highlights the following themes:
- The significance of client communication
- Principles for effective client communication
- The impact of under-promising and over-delivering
Other Mentioned Links & Resources
Episode 014: 4 Easy Ways You Can Under Promise & Over Deliver to Your Customers
https://treefrogmarketing.com/four-ways-you-can-under-promise-over-deliver-to-your-clients
Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Learn more about Basecamp:
https://basecamp.com
Learn More About Treefrog’s Small Business Marketing Resources & Services
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries.
In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses.
We delve into practical applications, from content creation to customer interaction, and share personal anecdotes on how ChatGPT has become an indispensable part of our daily workflow.
Whether you're familiar with ChatGPT or just getting started, this episode is packed with valuable insights on leveraging AI to save time and better serve your customers.
Don't miss out on learning how to blend technology with your personal touch for business success. Tune in now!
Specifically, this episode highlights the following themes:
- The indispensable role of ChatGPT in content creation and refining marketing strategies
- ChatGPT's capabilities in audience engagement and understanding customer demographics and psychographics
- Practical integration of ChatGPT in small business platforms for efficiency and improved customer service
Other Mentioned Links & Resources
Sign up for ChatGPT:
https://chat.openai.com
How and Where to Integrate ChatGPT on Your Website: A Step-by-Step Guide
https://blog.hubspot.com/website/chatgpt-integration
Learn how to choose & use keywords:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-SEO
Read small business marketing blogs:
https://treefrogmarketing.com/small-business-marketing-blog
Get free marketing resources for small businesses
https://treefrogmarketing.com/free-marketing-resources-small-businesses
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram|
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The success of your business is intricately tied to the effectiveness of your marketing.
In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation.
I systematically break down the four most common pitfalls that may be hindering your marketing success. Our goal is not just to address these issues but to provide actionable strategies that can turn things around for you.
It's time to untangle the mess and create a winning strategy that continually produces results. And yes, I’m talking real results – not just a bunch of marketing jargon pieced together.
Whether you're in need of reliable marketing guidance and leadership, or you're just looking for free resources to boost your marketing efforts, I've got your back.
So hit that play button and let's get your marketing on the fast track to success.
Specifically, this episode highlights the following themes:
- The impact of clear, customer-focused messaging
- The effectiveness of a solid marketing strategy
- The importance of implementing marketing systems
Other Mentioned Links & Resources
Listen to Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth:
https://www.treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Read small business marketing blogs:
https://treefrogmarketing.com/small-business-marketing-blog
Get free marketing resources for small businesses
https://treefrogmarketing.com/free-marketing-resources-small-businesses
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn more about flywheel marketing:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
How to Find Your Small Business's Niche with Todd Howard
The journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out.
Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, offering a profound understanding of niche discovery.
This knowledge empowers you to not only create a service or product that competes but one that unmistakably dominates.
We explore the transformative power of customer experience when tailored to a niche, transforming consumer transactions into enthusiastic advocacy.
So, if you're spinning your wheels in broad market strategies and seeing less than stellar results, it's time for a pivot.
Tune into our latest episode with Todd, and let's get excited about the specificity that'll not only light up your business journey but also spark the joy of those you're meant to serve.
Specifically, this episode highlights the following themes:
- Niche specialization as a pathway to business prosperity
- The importance of aligning business strategy with personal values and health
- A comprehensive framework for determining a business's niche
Other Mentioned Links & ResourcesLearn more about Grow a Niche Business:
https://growanichebusiness.com
Connect with Todd Howard:
Todd@GrowANicheBusiness.com
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn more about flywheel marketing:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle.
But what if I told you there's a strategy that spins your efforts into continuous results with less push over time?
We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforward steps can transform your marketing strategy from stagnant to stellar. We’re not just talking theory here – we're bringing you the real deal, a proven strategy that Treefrog has perfected for businesses like yours.
So if you're ready to put your marketing on autopilot and reclaim hours in your day, grab your headphones, and let’s get this show on the road. The only thing you’ve got to lose is the marketing overwhelm.
Specifically, this episode highlights the following themes:
- Building a low-maintenance, high-impact marketing flywheel
- Essential components of an effective sales funnel
- Time-saving tips for content creation and social media strategy
Other Mentioned Links & Resources
Listen to episode 104: How to Build a Lead-Generating Website:
https://www.treefrogmarketing.com/how-build-lead-generating-website
Listen to episode 110: A Proven Content Marketing Strategy for Small Businesses:
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Listen to episode 114: How to Build a Sales Funnel as a Small Business:
https://www.treefrogmarketing.com/how-build-sales-funnel-small-business
Listen to episode 115: How to Use Google Ads as a Small Business:
https://www.treefrogmarketing.com/how-use-google-ads-small-business
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn more about flywheel marketing:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The power of a well-crafted opt-in can transform a casual browser into a loyal customer.
Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins.
From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales.
Whether you're making quizzes or writing awesome stuff, get ready for tips that will help you do email better.
If you're committed to amplifying your small business, let’s turn that commitment into action—pump up the volume on today's episode and let's make some email magic happen!
Specifically, this episode highlights the following themes:
- Leveraging content platforms for opt-in promotion
- Tips for creating meaningful opt-ins and optimizing email communication
- The conversion power and simplicity of PDF lead magnets
Other Mentioned Links & Resources
Listen to Episode 114: How to Build a Sales Funnel as a Small Business:
https://www.treefrogmarketing.com/how-build-sales-funnel-small-business
Listen to Episode 067: How to Build Your Email List Using Quizzes with Josh Haynam of Interact:”
https://www.treefrogmarketing.com/build-email-list-using-quizzes
Listen to Episode 126: Why Small Businesses Should Invest in Social Media Ads
https://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobey
Get a Free PDF Guide - The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn more about flywheel marketing:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you tracking and measuring the results of your small business's marketing efforts?
If not, you're missing out on valuable insights that can drive your business growth.
With that in mind, let’s delve into the critical marketing metrics that every small business should integrate into their tracking routine.
From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts.
I also share insights on lead conversion rates, return on advertising spend, website analytics, email marketing metrics, and more.
So, tune in and enrich yourself with the insights that have the potential to make a significant impact on the trajectory of your small business.
Specifically, this episode highlights the following themes:
- Revenue and profitability metrics
- Customer acquisition cost and customer lifetime value
- Growth and marketing metrics
Other Mentioned Links & Resources
Track income, expenses, and stay ready for taxes:
https://refer.quickbooks.ca/s/krice
Transform your marketing with a fractional chief marketing officer:
https://treefrogmarketing.com/fractional-chief-marketing-officer-services
Learn more about flywheel marketing method:
https://treefrogmarketing.com/digital-marketing-agency-small-businesses
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses.
But what if there's a smarter way to reach your goals and reclaim your life?
Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers.
LaShonda breaks down how small businesses can leverage Youtube and cutting-edge tools to streamline their workload. From self-care as a precursor to productivity, to the specifics of tech that frees up time, we're unpacking strategies to work less and live more—all while building a business that blossoms.
You gotta hear this for yourself. So, tune in, and let's crush those small business tech woes together.
Specifically, this episode highlights the following themes:
- The role of technology in streamlining business operations
- Strategies for creating an efficient and fulfilling work-life balance
- Making the most of YouTube for long-term business growth
Other Mentioned Links & Resources
Get to know more about LaShonda Brown
https://www.lashondabrown.com
Explore the range of online tools available at:
https://www.lashondabrown.com/tools
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service?
It's possible that your marketing strategy could be the root cause.
Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back.
We all know hard work, quality products, and great service matter, but without a strong marketing plan, they might not reach their full potential.
Join me as we dive into the realm of marketing, where we'll learn to identify the weak links in your strategy and understand how to draw in your ideal customers effectively. Your marketing should be a driving force that propels your business forward, not a stumbling block.
Tune in and discover how to align your marketing with your business goals seamlessly.
Specifically, this episode highlights the following themes:
- Signs that your marketing strategy is holding you back
- The significance of tracking marketing data
- Implementing the Flywheel Marketing Method
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Explore Flywheel Marketing Method
https://www.treefrogmarketing.com/digital-marketing-agency-small-businesses/#flywheel
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Is your small business missing out on the immense potential of social media advertising?
In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales.
I'm excited to welcome back Angel Tobey, the content director at Treefrog Marketing, to delve into the world of social media ads.
We discuss why small businesses should invest in social media ads, share thoughts on what kinds of ads small businesses should run, and dive into advice and steps for small businesses wanting to get started with social media ads.
Angel really lays it all out, making this potentially intimidating topic feel approachable and totally doable. You'll leave feeling empowered to take your social media game to the next level. That's a promise!
Specifically, this episode highlights the following themes:
- Why small businesses should invest in social media ads
- What kinds of ads small businesses should run
- Importance of tracking ad analytics and results
Other Mentioned Links & Resources
Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia
https://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing/
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Episode 119: A Simple Social Media Strategy for Small Businesses
https://www.treefrogmarketing.com/simple-social-media-strategy-small-businesses
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations?
Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall success
Today, I’m dishing out six time-saving hacks that will revolutionize the way you manage your small business.
I discuss the Pareto principle, the power of outsourcing and delegating, the magic of systems and automations, the game-changing role of an integrator, the brilliance of the flywheel marketing method, and the importance of a "someday" list.
As you gear up for the new year, take the time to define your business priorities and adopt these time-saving tactics. By reducing the hours spent on non-revenue generating tasks, you'll liberate yourself to concentrate on what truly matters - both personally and within your business.
Let 2024 be the year of efficiency, growth, and unparalleled success for your entrepreneurial endeavors. Tune in now!
Specifically, this episode highlights the following themes:
- Implications of the Pareto Principle
- Power of systems and automations
- Core strategies for saving time and energy
Other Mentioned Links & ResourcesCheck out the book, Sell Like Crazy by Sabri Suby
https://amzn.to/40FzWOA
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth
https://www.treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth
Episode 120: How to Pursue Your Personal Priorities as a Small Business Owner
https://treefrogmarketing.com/how-pursue-personal-priorities-small-business-owner
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about HoneyBook:
https://www.honeybook.com
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress.
Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business.
This episode goes beyond the adrenaline rush of instant gratification, encouraging us to pause and deliberately cultivate strong roots for enduring success.
Delving into Mary's remarkable journey from a trailer in rural West Virginia to a graduate of Yale, a successful photography business owner, and a bestselling author, we uncover the pivotal role that 'slow growth' played in shaping her trajectory.
Mary's philosophy unravels the idea that enduring success in both business and life is intrinsically tied to the deliberate choice of patience and thoughtful pacing.
So, if you need a little reminder that the path to growth doesn't always have to be a sprint, this episode is definitely for you. Let's slow down together and find the true value in our growth journeys.
Specifically, this episode highlights the following themes:
- The power of 'slow growth' in building successful businesses
- The value of empathy and storytelling in entrepreneurship
- How harnessing patience can shape your journey towards success
Other Mentioned Links & Resources
Get a copy of Mary Marantz's books:
Dirt and Slow Growth
Visit Mary Marantz's website:
https://marymarantz.com/
Explore a wealth of photography resources:
https://jmthestore.com
Take the Achiever Type Quiz:
https://marymarantz.com/quiz
Follow Mary Marantz on Instagram:
https://www.instagram.com/marymarantz
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season.
Today, we're stepping away from the marketing buzz to focus on something different.
Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Jesus.
This story serves as a powerful reminder—a reminder that transcends our to-do lists and business obligations. It prompts us to recognize a purpose greater than business success. Our true calling lies in bringing glory to God, loving others sincerely, and sharing the gospel.
From all of us at Treefrog Marketing, we wish you a Merry Christmas filled with warmth, joy, and the company of loved ones. And as we bid farewell to this year, we look forward to continuing this journey together. Tune in next week for more valuable insights to propel your business forward.
Wishing you a season of peace, love, and meaningful connections!
Specifically, this episode highlights the following themes:
- Finding meaning in the Christmas story
- The true spirit of Christmas in your personal and business life
- Balancing time constraints during the holiday season
Other Mentioned Links & ResourcesLearn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line.
So today, we're breaking down those cringe-worthy design don’ts into actionable best practices.
We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Treefrog. Erin shares her deep insights into the high-stakes world of graphic design—a place where the wrong choices can mean the difference between flourishing sales and frustrating stagnation.
We dive into the crux of what makes a visual brand sizzle or fizzle, and why you shouldn't let design be an afterthought. From the woes of design accessibility, to the detriments of an inconsistent brand image, Erin schools us on common pitfalls that can tank your credibility.
In the small business arena, good design isn't just a luxury; it's a necessity. Steer clear of these design pitfalls, and your visual game will emerge stronger than ever. Tune in and level up your design prowess with insights from Erin MacLeod.
Specifically, this episode highlights the following themes:
- The importance of establishing a cohesive and effective visual brand
- Common design mistakes that can negatively impact a small business's credibility
- Best practices for small businesses to optimize their graphic design approach
Other Mentioned Links & Resources
Get to know more about Erin MacLeod
https://www.linkedin.com/in/erinrhody
Listen to Episode 083: Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step in Marketing—Marketing Guiding Statements (Part 1)
https://www.treefrogmarketing.com/first-step-marketing
5 Tips for Using Typographic Hierarchy
https://www.treefrogmarketing.com/typographic-hierarchy
Learn more about Princeton University's Accessibility Checklist
https://ux.princeton.edu/accessibility/accessibility-checklist
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode!
Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing inspiration from Laura's journey of turning her passion for clutter-free spaces into a flourishing business.
Delving into Laura's personal experience, we uncover how she effectively balances her roles as a mom, business owner, and self-care advocate by implementing organization methods.
We also talk about the beauty of labels in decluttering, the power of starting small, and how Laura’s tips can convert your chaotic mess into a productive workstation.
If you're eager to kick stress in the butt and ramp up your productivity with some easy, actionable organizational tips— then don't hit that snooze button, you need to tune in!
Specifically, this episode highlights the following themes:
- Strategic decluttering for an organized workspace
- Tailoring organization methods to personal habits
- Outsourcing non-essential tasks for enhanced productivity
Other Mentioned Links & Resources
Learn more about I Heart Bins:
https://www.iheartbins.com
Visit Laura Siess’s Etsy shop:
https://www.etsy.com/shop/IHeartBins
Follow Laura Siess’s on Instagram:
https://www.instagram.com/iheartbins
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face.
But let me share a secret with you; there's a way to make it work.
Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between work and personal life. I'll take you through the daily routines I've developed, routines that enable me to stay true to my faith, maintain a strong connection with my family, and prioritize my health, even on the busiest of days.
As we approach a new year, this episode is a timely reminder to reevaluate and make 2024 a year where you prioritize what truly matters.
So tune in and gain a fresh perspective on pursuing your personal priorities while thriving in your small business journey.
Specifically, this episode highlights the following themes:
- Evaluating time constraints and making adjustments
- Evaluating and aligning your personal priorities for success
- Examples of habits and rituals aligned with personal priorities
Other Mentioned Links & Resources
Episode 032: How to Practice as a Small Business Owner with Courtney Porter
https://www.treefrogmarketing.com/practice-prioritize-self-care-creative-entrepreneur
Episode 060: How to Prioritize Self-Care as a Small Business Owner with Allison Ewing
https://www.treefrogmarketing.com/prioritize-self-care-creative-entrepreneur
Read Atomic Habits by James Clear
https://amzn.to/45kTgBm
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms.
However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.
In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.
We explore popular platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and Pinterest, shedding light on their unique features and target demographics. Also, we tackle the common challenges that small businesses often encounter when maintaining a social media strategy and provide insights on how to overcome these obstacles.
Tune in to this episode, and together, let's demystify the process and harness the power of social media for your small business.
Specifically, this episode highlights the following themes:
- The difference between organic and paid social media
- Choosing the best social media platforms for small businesses
- Developing an effective content plan for social media success
Other Mentioned Links & Resources
Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia
https://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business owner, I know how crucial systems are for running an efficient operation.
These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly.
In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nine years of expertise in helping small businesses streamline their processes through systems implementation.
We’ll explore the essential systems that every business should have in place, focusing on accounting, HR, communication, and project management. Mary's expertise will provide you with valuable insights and strategies to make the most of your two most precious resources - time and your team.
Join us as we delve into how implementing these systems can not only save you time, money, and stress but also pave the way for sustainable growth in your business.
Specifically, this episode highlights the following themes:
- Setting up systems and breaking it down into manageable steps
- Choosing the right tools for your small business needs
- Outsourcing and fractional CMO services
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart:
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Running a small business can be a rewarding but challenging endeavor.
As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one.
But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success.
In today's episode, we have special guests Anna and Ryan Leonard, founders of Refuge & Co joining us to discuss how they built a team that has helped their small business thrive.
Ryan and Anna emphasize the importance of having a well-rounded team to ensure your business's success. They discuss their Business Accelerator Program, which focuses on creating effective systems and enhancing the client experience through streamlined client interactions and communication.
Their journey of transformation is going to light a fire under you, inspiring you to put team-building at the top of your priority list. So, tune in and discover how you can build a team that not only lightens your workload but also propels your small business to new levels of success.
Specifically, this episode highlights the following themes:
- Building effective systems and workflows
- Creating a well-rounded team that prioritizes the client experience
- Resources and education offered by Refuge Photography
Other Mentioned Links & Resources
Episode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photography
https://www.treefrogmarketing.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography
Learn more about Refuge & Co: https://refugephotography.org
Elevate your photography skills and confidence with Refuge’s educational programs: https://refugephotography.org/education
Follow Anna and Ryan on Instagram:
https://www.instagram.com/refugeand.co
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics.
The ability to pivot becomes an essential tool for survival and progress.
But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.
Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners.
This wasn’t a spur-of-the-moment decision but a calculated change brewing since December 2022, fueled by a drive to mold my business to better fit the life I envisioned.
See, the entrepreneurial journey is seldom a straight highway; it's more like a winding road with its share of bumps and turns.
The trick?
Embrace these turns, adapt with grace, and remain committed to delivering exceptional value to your customers. Keep those end-goals clear in your mind's eye and pivot with purpose.
If you're standing at an entrepreneurial juncture, pondering your next move, this episode might just be the guidance you seek.
Specifically, this episode highlights the following themes:
- Signs it's time to pivot your small business
- Six actionable ways to pivot effectively
- Balancing personal and professional responsibilities
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Get the book, Sell Like Crazy by Sabri Subi
https://www.amazon.com/Sell-Like-Crazy-Customers-Possibly/dp/064845990X
Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses.
In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales.
To delve deeper into this subject, we've invited Maddie Hullinger, SEO and research strategist at Treefrog Marketing, to join us.
Maddie's expertise lies in assisting small businesses in establishing a strong online presence. In this episode, she’ll shed light on why Google Ads are invaluable for small businesses and how they seamlessly fit into the Flywheel Marketing method.
If you're wondering if Google Ads are right for your business and what you should advertise, this episode has all the answers.
Tune in to learn how to leverage the power of Google Ads for your small business.
Specifically, this episode highlights the following themes:
- The diverse ad platforms offered by Google Ads
- The types of businesses that can benefit from running Google Ads
- Tips for creating an effective Google Ad
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We understand that as a small business owner, you're juggling a million things at once.
But, one crucial aspect you can't afford to overlook is building a sales funnel.
It's the key to transforming curious visitors into paying customers.
In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel needs, and introduce you to the tools required to construct a sales funnel that operates autonomously and consistently generates new leads.
By following the Flywheel Marketing Method and constructing a well-defined sales funnel with these five key elements, you can streamline your marketing efforts and lead potential customers towards making informed purchasing decisions.
Don't miss out on this essential component of small business success. Tune in to learn how to boost your business with a powerful sales funnel.
Specifically, this episode highlights the following themes:
- The five elements of a successful sales funnel
- Tips for creating an attention-grabbing landing page or opt-in page
- Crafting an effective automated email follow-up campaign
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 104: How to Build a Lead-Generating Website
https://www.treefrogmarketing.com/how-build-lead-generating-website
Episode 105: How to Make Education a Revenue Stream in Your Small Business with Laylee Emadi
https://www.treefrogmarketing.com/how-make-education-revenue-stream-small-business-laylee-emadi/
Episode 106: How to Optimize Your Website for Search Engines
https://www.treefrogmarketing.com/how-optimize-your-website-search-engines
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses
Design, build, and optimize your email marketing:
https://mailchimp.com
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code
Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords
Being a mom is a full-time job in itself.
But what happens when you're not just a mom, but also the brains and brawn behind a small business?
Today, we delve into tried-and-tested strategies to manage both roles seamlessly.
But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for me, it's a family legacy. From my grandparents to a slew of aunts, uncles, siblings, and cousins, our family tree is lush with business owners. I guess you could say I've got entrepreneurial DNA!
Continuing this legacy, I'm joined by two trailblazers from my own family tree - my aunts, Melissa Larimer and Abria Allen. Apart from being hands-on moms, they've carved out successful businesses, striking a balance that many of us aspire to achieve.
They'll be sharing their wisdom on how they manage to juggle it all. We're going to explore how they make it work because, let's be real, it's more of a juggling act than finding perfect balance.
So, to all aspiring entrepreneurs, and loving moms, let's dive into this journey together. Balancing motherhood and business might be chaotic, but remember, with the right approach, you've got everything it takes to thrive. Specifically, this episode highlights the following themes:
- How to successfully navigate motherhood and running a business
- Practical strategies from a multitasking supermom
- Tips from a mompreneur on finding harmony
Other Mentioned Links & ResourcesKnow more about Melissa Larimer:
https://www.floramassage.com/about-me
Learn more about Flora Massage and Wellness Services: https://www.floramassage.com
Know more about Abria Allen:
https://dreamcatcherdallas.com/pages/meet-abria
Learn more about Dreamcatcher Sales: https://dreamcatcherdallas.com
Follow Dreamcatcher Sales on Instagram: https://www.instagram.com/dreamcatcher_dallas
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Save $20 on your first order from InstaCart (Do not include this if not mentioned in the episode)
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Taking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success.
In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers.
Today, we're switching gears from the typical holiday hustle talks like Black Friday deals or marketing campaigns. Instead, I've got our Director of Operations at Treefrog, Mary Adkins, who will shed light on how to seamlessly integrate holiday breaks into your business calendar without any hiccups.
We'll be sharing thoughts on how to navigate the holiday season as a small business owner, including evaluating time constraints, setting boundaries with clients, and implementing efficient systems to ensure a smooth break.
So tune in, take notes, and get ready to savor that well-deserved holiday break!
Specifically, this episode highlights the following themes:
- Preparing your team for a smooth holiday season
- Setting boundaries for work-life harmony
- Tips and recommendations for managing time off
Other Mentioned Links & Resources
Sign up for ClickUp and boost productivity:
https://clickup.com/teams/marketing
Automate your workflow with Zapier
https://zapier.com
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Save $20 on your first order from InstaCart:
https://www.treefrogmarketing.com/instacart-coupon-code
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list.
We've all been there, trying to figure out where to put our resources to get the word out effectively.
However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO).
But what exactly is a Fractional CMO, and how can it help your small business succeed?
We've got just the person to break it all down for us today – our very own marketing expert, Kelly Rice.
Kelly and I usually co-host this show, but today, I have the absolute pleasure of interviewing Kelly about a significant part of her role at Treefrog – being a Fractional Chief Marketing Officer for our clients.
We'll dig deep into why small businesses are turning to Fractional CMOs, how this could be the missing piece in your marketing puzzle, and Kelly’s personal experiences in helping businesses level up with strategic marketing advice.
If you're hoping to up your small business marketing game and build a thriving brand, this episode is your golden ticket. Join us and find out how a Fractional CMO can give your business a big boost.
Specifically, this episode highlights the following themes:
- The role and benefits of a Fractional CMO
- Common marketing pitfalls small businesses face
- The process of integrating a Fractional CMO into your team
Other Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Small businesses can use content marketing to stand out, build trust, and attract more customers.
The best part?
It doesn't take a huge budget or a large marketing team.
It's all about creativity, consistency, and understanding your audience.
In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you already know Angel's a content genius. Now, she's sharing a goldmine – content strategies that really work for small businesses.
This is the very strategy Angel uses for our clients at Treefrog, and she's laying it all out here, giving you the inside scoop on what your content game plan should look like.
So don't miss out – it's time to dive in and amplify your content game!
Specifically, this episode highlights the following themes:
- The core principles of a successful content marketing strategy
- Common pitfalls in content marketing and how to steer clear
- Angel's top tips for making your content stand out and truly serve your audience
Other Mentioned Links & Resources
Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method
Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobey
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you looking to take your business to new heights and attract premium clients?
Well, we've got an amazing guest on the show who’ll share some valuable insights with us!
We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of experience in the industry, and she's sharing some awesome tips on attracting top clients, delivering amazing service, and reaching financial goals that sync with your personal goals. No matter your business niche, her advice is perfect for anyone looking to up their brand game.
So, if you're ready to create a high-end brand that truly reflects your values and attracts the right clients, then this episode is an absolute must-listen!
Specifically, this episode highlights the following themes:
- How to attract premium clients to your high-end small business
- How niching down can give you more time with family and clients
- Tips for highlighting your business's unique offerings
Other Mentioned Links & Resources
How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon
https://www.buzzsprout.com/2113427/12030724
How to Serve Your Team Well As a Small Business Owner with Donte Wilburn of Premier Auto Detailing
https://www.buzzsprout.com/2113427/12521591
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code
The Graceful Gathering | Conference for wedding photographers
https://thecannonsphotography.com/2023/02/22/the-graceful-gathering-conference-for-wedding-photographers-2
Learn more about Canon Wedding Photography
https://thecannonsphotography.com/education
Follow The Cannons Photography on Instagram
https://www.instagram.com/thecannonsphotography/
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
An impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers.
While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses.
In this episode, we're excited to delve into this topic with our guest, Parker Pearson, a member of Showit's dedicated customer support team. We'll talk about the key differentiators and benefits of using Showit as a website builder, the unbeatable customer support experiences they offer and how it's designed to put YOU in the driver's seat, with no coding needed.
Don't miss out, especially if you're dreaming of a website without the techy headaches! Tap play and let's dive in!
Specifically, this episode highlights the following themes:
- Showit's exceptional customer support and lightning-fast servers
- Creative freedom and design flexibility with Showit
- TreeFrog Marketing's four-step marketing system for consistent growth
Other Mentioned Links & Resources
Learn more about ShowIt
https://showit.com
Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code
Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card.
But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action?
In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Content Director. She's here to guide us through the intricacies of creating website copy that not only informs but engages and converts.
Our discussion encompasses the strategic importance of marketing guiding statements, the magic of strategically placed keywords for enhancing SEO, and the crucial foundation of well-crafted copy before diving into web design.
Tune in and unlock the secrets to creating website copy that truly stands out and speaks to your audience.
Specifically, this episode highlights the following themes:
- Writing for Home, Service, & About Pages
- Crafting marketing guiding statements for effective web copy
- Avoiding common web writing mistakes
Other Mentioned Links & Resources
Episode 041: Seven Things You MUST Have on Your Website as a Creative Entrepreneur:
https://www.treefrogmarketing.com/things-you-must-have-website-creative-entrepreneur
Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin:
https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin
Episode 100: Answers to the 7 Most Frequently Asked Questions About Small Business Marketing:
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing
Episode 104: How to Build a Lead-Generating Website:
https://www.treefrogmarketing.com/how-build-lead-generating-website
4 Things Your Website Needs to Attract Customers
https://www.treefrogmarketing.com/4-things-website-needsGet access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Ever wondered how some websites always manage to top the Google search results?
Want to know the secrets to make your website one of them?
If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization.
In this episode, we discuss the importance of keyword research, why Google Analytics is a game-changer for website owners, and the often-overlooked power of consistent online directory listings.
Also, we highlight the six essential steps we always take when launching a new site for our clients, ensuring they see impressive SEO results from day one.
Join me in this episode as we unwrap the secrets of optimizing your website for search engines. Your digital journey is about to get a whole lot more exciting!
Specifically, this episode highlights the following themes:
- The power and potential of Google Analytics in website performance tracking.
- Why consistent online directory listings are a cornerstone of strong SEO.
- The 6 must-do steps when launching a new website for maximum SEO success.
Other Mentioned Links & Resources
Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO:
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing
Episode 043: Why You Should Be Updating & Posting to Your Google Business Profile:
https://www.treefrogmarketing.com/why-you-should-be-updating-posting-your-google-buisness-profile
Download this guide - The Five Most Effective Ways to Improve Your SEO as a Photographer:
https://www.treefrogmarketing.com/ways-improve-seo-photographer/#nextsection
Showit - Set Up Google Analytics on Your Site: https://learn.showit.com/en/articles/446201-set-up-google-analytics-on-your-site
Showit - How to Verify Your Site With Google:
https://learn.showit.com/en/articles/2160882-verify-your-site-with-google
Showit - Find Your Showit Sitemap:
https://learn.showit.com/en/articles/488906-optimize-with-a-sitemap
Get Access to This Free Mini-Course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Try Our Favorite Web Builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-codeEnjoy 35% Off One Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code
Learn More About Treefrog Services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
As a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers.
In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy, to guide us through the process of making education a profitable revenue stream in your small business. She'll share several examples of how you can incorporate education into your business model, such as creating online courses or hosting workshops and seminars.
Whether you're a newbie entrepreneur or a seasoned business owner, this episode is a must-listen if you're interested in using education as a tool for growth and success. So, let's dive in!
Specifically, this episode highlights the following themes:
- Establishing oneself and sharing expertise
- Laylee’s experience transitioning to education and entrepreneurship
- Identifying personal skills and generating revenue from coaching, speaking and mentoring
Other Mentioned Links & Resources
Learn more about Creative Educator Academy:
https://layleeemadi.com/creative-educator-academ
Find out what type of creative educator you are:
https://layleeemadi.com/quiz
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Order with Photographer’s Edit:
http://victoriarayburnphotography.com/pe
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you ready to level up your small business with a lead-generating website?
Well, today is your lucky day because we've got the ultimate guide for you!
We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads. And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Marketing’s content director and lead web designer, who will generously share their expert insights!
Throughout this discussion, we'll cover the key elements that contribute to a lead-generating website. From strategic copywriting that compels your audience to act, to SEO optimization that ensures your site ranks well, and mobile-friendly design to capture visitors on various devices.
You won't want to miss a moment, so get ready to take notes because this episode is brimming with valuable insights!
Specifically, this episode highlights the following themes:
- The importance of a customer-focused web plan
- Mastering SEO and initial keyword strategy
- The 8 essential elements every website should have
Other Mentioned Links & Resources
Episode 100: Answers to the Most Frequently Asked Questions About Small Business Marketing
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing
Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO
https://www.treefrogmarketing.com/how-identify-use-strategic-keywords-improve-seo
Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code
Enjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you a small business owner looking for a marketing strategy that can revolutionize your business?
We've got just the solution for you—the Flywheel Marketing Method.
Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to pass on this knowledge to you, so you too can experience the same level of success.
Step by step, we'll provide you with practical tips, proven strategies, and expert advice that will set you up for success. We firmly believe that every small business deserves to thrive, and we are dedicated to helping you make it happen.
So let's dive in and watch your marketing efforts take off with the Flywheel Marketing Method!
Specifically, this episode highlights the following themes:
- The six essential steps to gain a profound understanding of your ideal customers
- How to write copy for your website
- The three stages of the buyer's journey
Other Mentioned Links & Resources
Why Every Small Business Should Use a Flywheel Marketing Strategy
https://www.treefrogmarketing.com/why-small-businesses-should-use-flywheel-marketing-strategy/
Why Small Businesses Should Use Storytelling in Marketing
https://www.treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing/
Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin
https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin/
Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Answers to the Most Frequently Asked Questions About Small Business Marketing
https://www.buzzsprout.com/2113427/13136486
Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code
Schedule a marketing consultation:
https://www.treefrogmarketing.com
Enjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance.
Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN). Her love for her work is truly inspiring, and it's easy to see why.
Jillian's approach to work-life balance is refreshingly honest. It's not about striving for perfection every day, but about finding ways to prioritize our time and energy between work and personal life. She shares her philosophy of placing faith, family, and fitness at the forefront and making decisions based on those priorities.
This episode is packed with practical advice that resonates with small business owners struggling to strike that delicate balance.
So let's take some inspiration from Jillian, redefine what work-life balance means to us, and build a life and business that we love!
Specifically, this episode highlights the following themes:
- Why personal priorities matter for professional success
- Balancing passion with time for other important things
- How faith can guide your business decisions
Other Mentioned Links & Resources
Know more about Jillian
https://www.linkedin.com/in/ashtonjillian
Learn more about The Indiana Canine Assistance Network (ICAN)
https://www.icandog.org
Follow The Indiana Canine Assistance Network (ICAN)
https://www.linkedin.com/company/icandog
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Running a successful business can feel like navigating a complex maze. At times, you may hit a dead end and feel completely stuck. Whether you're struggling to implement a new strategy, prevent a potential disaster, or push through resistance to change, it's easy to get bogged down and lose momentum.
That's why I'm so excited to chat with Jaime Gordon, a certified transformational coach who has helped countless entrepreneurs break free from their own "stuck" moments. With her fresh perspective and insightful approach, Jaime will share her tips for shifting your mindset, asking the right questions, and aligning yourself with your business goals.
So if you're ready to break free from that feeling of being stuck and start building the business of your dreams, you won't want to miss this episode. Let's get unstuck and start making some serious progress!
Specifically, this episode highlights the following themes:
- The common reasons why small business owners get stuck
- The importance of shifting your perspective and asking powerful questions to gain clarity
- Breaking down your vision into actionable steps
Other Mentioned Links & Resources
Learn more about Joy Bootcamp Digital Course
https://jaimegordonlifecoaching.showitpreview.com/joy-bootcamp
Know more about Jaime
https://jaimegordonlifecoaching.showitpreview.com/about
Follow Jaime on Instagram
https://www.instagram.com/unstuckologist/?hl=en
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Welcome to the 100th episode of the Priority Pursuit Podcast!
We're thrilled to celebrate this milestone with you, our loyal listeners.
As passionate advocates for small businesses, nothing excites us more than helping entrepreneurs like you take their marketing strategies to the next level.
In today's special episode, we'll address the most commonly asked questions we receive at Treefrog Marketing, providing you with the clarity and direction you need to enhance your own marketing efforts.
Don't miss out on this knowledge-packed episode! Tune in today and empower yourself with the knowledge and strategies you need to thrive in the competitive business landscape.
Specifically, this episode highlights the following themes:
- Setting the right marketing budget for your small business
- Hiring an in-house marketing manager or fractional CMO
- Building a lead-generating website to attract and convert customers
Other Mentioned Links & Resources
3 Signs It's Time to Outsource Your Small Business's Marketing (Marketing Consultation with Restaurant Owners Noe & David Garcia)
https://www.buzzsprout.com/2113427/13050894
Marketing Consultation with Photographer Heather Corbin: The Three Most Effective Ways to Improve Your Small Business's SEO
https://www.buzzsprout.com/2113427/12539821
Why Marketing Should Be a Top Priority for Small Businesses During a Recession
https://www.buzzsprout.com/2113427/12734146
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script.
But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers.
In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make it super easy for you, we'll even walk you through an example, so you can see how it all fits together. We know that the idea of a sales script can feel uncomfortable, but trust us, having a script can actually make you feel more confident and in control when it comes to sales.
Thanks for sticking with us throughout this marketing guiding statement series. We hope that you've found these episodes valuable in building a stronger marketing strategy for your small business. And don't forget to tune in for our upcoming episodes, where we'll be sharing more insights and tips to support your business's success.
Specifically, this episode highlights the following themes:
- The six key elements of story-based selling
- The role of empathy in creating an effective sales script
- How to create a sales script that doesn't feel pushy or salesy
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Running a small business involves wearing multiple hats and juggling various responsibilities.
As the owners of La Fiesta Burrito, David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks.
Their experience serves as a valuable case study for fellow small business owners who are contemplating whether to outsource or hire marketing professionals.
By recognizing the critical signs that indicate when it's the right time to consider outsourcing, entrepreneurs can optimize their marketing efforts, lighten their workload, and focus their energy on effectively managing and growing their businesses.
Join us as we delve into the insights and advice shared during our marketing consultation. Discover how their experiences can help you navigate this crucial decision and propel your business towards sustainable growth and success.
Specifically, this episode highlights the following themes:
- When to outsource or hire someone for marketing
- The influence of online ratings on customer decision-making
- Importance of strategy for effective communication and marketing
Other Mentioned Links & Resources
Learn more about La Fiesta Burrito:
https://lafiestaburrito.net
Episode 90: Marketing Consultation with Author Crista Tharp: How to Identify & Reach Your Ideal Clients
https://www.buzzsprout.com/2113427/12295859
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting.
But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Albritton on the show. He’s the founder of Honest Podcasts, a podcast production agency that specializes in helping service-oriented businesses and business owners. He knows all the ins and outs of podcasting and has a wealth of experience in the industry.
In this episode, Travis breaks down the essential steps you need to take to get started with your own podcast, from choosing the right equipment and software to crafting a compelling show format and creating engaging content. Trust me, after listening to this episode, you'll be itching to hit the record button and share your message with the world.
So, if you're a small business owner looking to make a big impact, tune in to this episode and learn why podcasting might just be the game-changer you've been looking for.
Specifically, this episode highlights the following themes:
- The essential tools for recording a podcast
- How to pick a topic that resonates with your audience and fits your goals
- The advantages of working with a podcasting agency
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Connect with Travis:
https://honestpodcasts.com/podcast-production-services
How to Start a Branded Podcast for Your Business – The Ultimate Cheat Sheet:
https://honestpodcasts.com/branded-podcast-ultimate-cheat-sheet
Podcast tools and equipment:
Samson Q2U
https://amzn.to/3yaCjMk
Recording software
Audacity
https://www.audacityteam.org
Garageband
https://www.apple.com/mac/garageband
Riverside.fm
https://riverside.fm
Podcast hosting platform
Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1944748
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships.
But how do you actually determine your business's "why?"
That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guiding statement that will help establish a stronger, more cohesive brand identity.
So get ready to unleash your creativity and craft a unique "why" statement that sets your business apart and gives it the purpose and identity it deserves!
Specifically, this episode highlights the following themes:
- How to craft a compelling "why" statement
- Three ways to incorporate your "why" statement into your overall marketing strategy
- Understanding the importance of having a clear and impactful "why"
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition?
Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers.
This is where the story pitch comes into play, and we're thrilled to bring you part five of our marketing guiding statement series all about it! We'll be sharing our top tips for writing a story pitch that captures your brand's essence and makes a lasting impression on your audience. And, we'll even provide an example to help you visualize the end result.
So, join us for this exciting episode, and let's get started on creating a story pitch that will help your small business shine.
Specifically, this episode highlights the following themes:
- The impact a well-crafted story pitch can have on your audience
- A practical example to help you visualize the process of crafting a story pitch
- The importance of empathy in your story pitch
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Starting a business can be a rollercoaster of emotions - the ups of excitement and the downs of overwhelmingness can make you feel like you're on a never-ending ride. But once you start seeing progress and people begin to take notice of your business, it's important to keep that momentum going and keep growing.
I had the pleasure of sitting down with Twila Ortiz, the wonderful owner of Flying High Tea, to talk about some ways to keep the excitement alive and retain customers. During our marketing consultation, I shared three strategies with her that are guaranteed to help any business maintain its momentum and keep growing.
So, if you're at a stage in your business where you're seeing some growth and success, but you're not sure how to keep it going, then this episode is definitely for you. Let's dive in!
Specifically, this episode highlights the following themes:
- Strategies for maintaining business momentum
- How to use a story-based framework to create effective messaging
- Using the flywheel approach to create a powerful marketing strategy
Other Mentioned Links & Resources
Email me your marketing questions for a FREE one-hour consultation with Kelly
vrayburn@treefrogmarketing.com
Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching
Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step of Strategic Marketing—Marketing Guiding Statements (Part 1)
https://www.buzzsprout.com/2113427/12388870
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about HoneyBook:
https://www.honeybook.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business owner, serving your team well should be one of your top priorities. After all, a strong and motivated team is crucial for the success of any business.
But how exactly can you serve your team well and create a positive work environment?
To answer this question, I spoke with Donte Wilburn, the owner of Premier Auto Detailing. Donte has an inspiring story of turning his life around after a near-death experience and an eventual arrest for dealing drugs. After these life-changing events, Donte turned to Jesus and dedicated his life to serving others. This newfound faith has played a significant role in his business practices, as he strives to treat everyone he encounters with the same love and respect that he believes Jesus would show.
Donte now owns several multimillion-dollar businesses, and he's known for his exceptional customer service and the way he treats his team. He's won several distinguished awards, including the Indiana Entrepreneur of the Year Award and the Small Business Person of the Year award. He’s also a mentor, an associate pastor, and an author and speaker, all while running his successful businesses.
His story is a testament to the power of redemption and the importance of serving others, both in business and in life. So If you're searching for valuable insights on how to cultivate a positive and supportive work culture that inspires your team to give their all, then this episode is an absolute must-listen!
Specifically, this episode highlights the following themes:
- How Donte’s life experiences shaped his business philosophy
- Importance of making core values alive in the organization
- Making an impact beyond profit
Other Mentioned Links & Resources
Know more about Donte:
https://www.linkedin.com/in/dontewilburn
Visit Donte’s website
https://dontewilburn.com
Add Donte on Facebook:
https://www.facebook.com/donte.wilburn.58
Learn more about Premier Auto Detailing:
https://premierdetailingandwash.com
Get a copy of his book, Born Hungry: You Were Made for More
https://www.amazon.com/Born-Hungry-Were-Made-More-ebook/dp/B0C2VWFM7Q
Connect via email:
dwilburn@premierindiana.com
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a small business owner, you're probably feeling the financial squeeze of a recession right now. It's totally understandable to worry about your business's future, given all the economic uncertainty.
But here's the thing: effective marketing can make all the difference when it comes to surviving a recession. Rather than cutting your marketing budget, it's time to shift your focus to investing in a strategy that yields results. In this episode, I'll provide three compelling reasons why prioritizing marketing during tough economic times is crucial.
So, if you're a small business owner looking to survive and thrive during a recession, don't miss this episode! Let's work together to get your business through this recession!
Specifically, this episode highlights the following themes:
- How marketing can help small businesses thrive during a recession
- Three reasons why marketing is crucial in a recession
- Three ways to recession-proof your small business
Other Mentioned Links & ResourcesDownload the Three Ways To Recession-Proof Your Small Business Guide
https://www.treefrogmarketing.com/recessionproofyourbusiness
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again.
We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain why it's so important, and provide an example to inspire you.
Whether you're a small business owner or just looking to polish up your personal brand, this is a must-listen. So let's get started!
Specifically, this episode highlights the following themes:
- Practical tips and strategies for creating an effective one-liner
- Crafting a one-liner: A step-by-step guide
- The importance of a clear brand message in marketing
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Learn more about HoneyBook:
https://www.honeybook.com/risingtide
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Are you looking to attract the perfect customers for your business but haven't quite found the right approach yet?
You've likely given a bunch of marketing strategies a shot, but just can't seem to hit the bullseye. I totally understand how frustrating that can be. Even seasoned business owners find identifying and reaching their ideal customers challenging.
In this episode, Kelly Rice generously shares her expertise with Crista Tharp, a seasoned event planner and business owner with over 20 years of experience. Crista is breaking into the self-help space with her new book, which focuses on helping women overcome the Superwoman complex. But with a new audience comes new challenges, and Crista was eager to get guidance on identifying and reaching her ideal customers.
The tips and tricks shared in this episode will give you a solid foundation to nail your own business strategies. So, if you're ready to learn how to reach your ideal clients and increase your sales, tune in to this episode.
Specifically, this episode highlights the following themes:
- Six-step framework for identifying your best audience
- How to reach and target ideal customers
- Finding the right engagement strategies
Other Mentioned Links & Resources
Email me your marketing questions for a FREE one-hour consultation with Kelly
vrayburn@treefrogmarketing.com
Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching
Learn more about marketing strategies:
https://www.treefrogmarketing.com
Get Crista’s book:
https://www.amazon.com/Ditch-king-Cape-Confessions-superwoman/dp/8794302642
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
As a business owner, it can be overwhelming to juggle everything on your own. From administrative tasks to marketing efforts, there's always something that needs to be done. This is where a Virtual Assistant (VA) can make a significant difference.
I'm excited to have Emma Skees here with me today, my amazing VA who's been an absolute game-changer for my business. We'll explore the benefits of working with a VA, hiring tips, and whether to go for a general or niche-focused VA. Plus, we'll cover virtual assistant rates and tasks they can take off your plate.
So, get ready to be inspired and learn how working with a VA can drastically change your business for the better.
Specifically, this episode highlights the following themes:
- How working with a VA can help business owners increase their revenue
- The importance of finding the right VA for your business
- Ways to search for VA
Other Mentioned Links & Resources
Know more about Emma Skees
https://www.emmaedits4me.com
Connect with Emma Skees
skeesphotography@gmail.com
Follow Emma on Instagram:
https://www.instagram.com/emmaskeesphoto
Episode 047: How to Increase Profits Through Upselling (AKA How to Sell a Wedding Album to Every Single Client) with Shaun Austin Gordon of KISS Books
https://victoriarayburnphotography.com/how-increase-profits-upselling
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/
If you're looking to get discovered by potential customers, then ranking high on search engines is absolutely crucial. But with so much competition out there, how do you make sure that your business stands out?
In this episode, we're going to dive into the world of local SEO and show you how it can be a game-changer for your business. We'll explore the power of blogging to improve your SEO, boost your rankings, and drive more traffic to your website. And if you're wondering where to start, I've got you covered with three blog topics that you can implement today to start improving your local SEO. These topics are easy to write about and will provide valuable information to your audience while also boosting your search engine rankings.
So get ready to acquire some SEO tips that will attract more customers and help your business grow. Make sure to have a notepad handy because you won't want to miss any of the actionable tips I'll be sharing!
Specifically, this episode highlights the following themes:
- Understanding local and global SEO
- Three blog topics to improve local SEO
- The role of SEO in getting your business on the first page of Google
Other Mentioned Links & Resources
Recommended Episode
How to Update Your Local SEO When Your Business Moves (AKA How to Improve Your Local Ranking on Google)Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Register for SEO coaching
https://www.treefrogmarketing.com/seocoachingforphotographers
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points.
Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will make your brand truly unforgettable. Plus, we'll even throw in a Finding Nemo reference to keep things fun and easy to understand.
So, tune in to this episode as we guide you through the process of developing your brand's talking points. By the end of it, you'll have everything you need to write effective copy and create a consistent message across all of your marketing channels.
Specifically, this episode highlights the following themes:
- Defining talking points and their importance in marketing messaging
- Using a story framework to create compelling messaging
- Best practices for integrating your talking points into your overall marketing strategy
Other Mentioned Links & Resources
Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience
Learn more about marketing strategies:
https://www.treefrogmarketing.com
Learn more about HoneyBook:
https://www.honeybook.com
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Do you want to increase your online visibility and attract more customers? Then join us for an insightful marketing consultation episode that’s sure to give you the boost you need to get your business more traffic and customers.
We're excited to have Heather Corbin, a talented photographer from Indiana, joining us for today's discussion. Like many entrepreneurs, Heather is eager to learn how to improve her website's SEO and reduce her dependence on social media. That's why we're excited to share with her (and all of you listening) the three most effective ways to improve your website's ranking on search engines.
But don't worry; this won't be a stuffy episode filled with technical jargon. We'll keep it light and engaging as we provide simple, actionable steps to help boost your website's visibility on Google. So let's dive into some practical tips to help your small business stand out online.
Specifically, this episode highlights the following themes:
- How SEO and social media work together
- Why SEO is such a valuable marketing tactic for small businesses
- The quickest way to get your website in front of your ideal customers
Other Mentioned Links & Resources
Learn more about Heather Corbin:
https://www.heathercorbinphotography.com
Email me your marketing questions for a FREE one-hour consultation with Kelly
vrayburn@treefrogmarketing.com
Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching
Register for SEO coaching
https://www.treefrogmarketing.com/seocoachingforphotographers
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Receive 50% Off Your First Order with Photographer’s Edit
http://victoriarayburnphotography.com/pe
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
If you're a small business owner, it can be easy to fall into the trap of viewing other business owners in your industry as competition.
But what if we flipped that mindset on its head and instead focused on building a community of support and collaboration?
That's exactly what Natalie Franke, co-founder of the Rising Tide Society and Chief Evangelist for HoneyBook, is passionate about. In this episode, Natalie shares her insights and tips for how to adopt a community-over-competition mindset, and how doing so can help you achieve greater success, fulfilment, and impact in your life and work.
Whether you're an entrepreneur, a creative professional, or simply someone looking to connect with others in a more positive way, Natalie's perspective is sure to inspire and empower you.
Specifically, this episode highlights the following themes:
- The truth about the lies we've been taught about business competition
- How to learn and grow from failures
- The importance of nurturing relationships before selling to potential clients
Other Mentioned Links & Resources
Pre-order her book, Gutsy
https://nataliefranke.com/gutsy
Order her book, Built to Belong
https://nataliefranke.com/book
Know more about Natalie
https://nataliefranke.com/about
Learn more about HoneyBook:
https://www.honeybook.com/risingtide
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/
We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.
That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience. Think of it as an audience overview—we'll cover everything you need to know about your ideal customer.
At Priority Pursuit, we believe that great businesses come from serving customers well. So, let's put that into action and get to know your audience even better!
Specifically, this episode highlights the following themes:
- 6 simple steps to creating your ideal audience overview
- Why your customer should be the hero of your brand story
- Creating clear marketing messaging that resonates
Other Mentioned Links & Resources
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about the book, Building a StoryBrand:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers
Learn more about HoneyBook:
https://www.honeybook.com
Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level.
To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge.
In this episode, we're starting with the crucial first step of strategic marketing—crafting marketing guiding statements. Kelly will be sharing her expert insights on why messaging is so important and how to create a brand story that'll have your audience hooked. This is just the first part of our series on marketing guiding statements, so get ready to learn a ton.
Trust us, folks, this is the foundation for any marketing plan, and we’ll make it easy to understand and implement. So, join us for an informative and engaging conversation. We can't wait to dive in!
Specifically, this episode highlights the following themes:
- What marketing guiding statements are and why they matter
- How to write your own marketing guiding statements
- How to understand your customers better
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Did you know that entrepreneurs and small business owners are among the most likely people to get divorced? I know, that’s a terrifying fact. I tell you this not to scare you, but rather to emphasize how important it is for creative entrepreneurs to be intentional in their relationships. We have to actively connect with our spouses, bring our true selves to the table, and learn more about what it takes to have a thriving marriage with the same passion we put into growing our businesses.
So, how can we build beautiful, long-lasting intimacy and connection with our spouses? Well, friend, Dr. Alexandra Stockwell specializes in showing couples how to do just that. She’s an Intimate Marriage Expert, the bestselling author of Uncompromising Intimacy, and the host of The Intimate Marriage Podcast who has helped hundreds of couples work on their marriages and enjoy more connection. As a wife of 26 years and a mother to four children, Alexandra believes the key to a fulfilling marriage is being unwilling to compromise who you are. When you and your spouse feel free to be yourselves and know how to love each other well, your relationship will become more nourishing, intimate, and satisfying.
In this episode of Priority Pursuit, Alexandra explains why business owners shouldn’t bring the entrepreneur mindset to their marriages; how to strengthen your relationship with your partner so they feel loved; and what you can do if you’re in a difficult season in your marriage.
In this episode, Alexandra discusses:
- Why divorce rates are higher among entrepreneurs than almost any other group
- Entrepreneurs often have a “lone wolf” mentality, & they quickly move on from one situation to the next.
- When it comes to their businesses, creatives may share more negatives than positives with their spouses.
- How creative entrepreneurs can prioritize their relationships so their marriages thrive & their partners feel loved
- Clarify your priorities & share them with your spouse.
- Don’t wait for free time (or a crisis) to connect with your partner.
- Be uncompromising (AKA bring your true self to the relationship).
- What you should do if you’re in a difficult season of your marriage
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/strengthen-your-relationship-with-your-partner.
Mentioned Links & Resources
- Read Uncompromising Intimacy by Dr. Alexandra Stockwell - https://www.amazon.com/Uncompromising-Intimacy-unfulfilling-satisfying-partnership-ebook/dp/B07YSXXVQ6
- Listen to The Intimate Marriage Podcast on Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly90aGVpbnRpbWF0ZW1hcnJpYWdlcG9kY2FzdC5saWJzeW4uY29tL3Jzcw
- Listen to The Intimate Marriage Podcast on Apple Podcasts - https://podcasts.apple.com/us/podcast/the-intimate-marriage-podcast/id1548060690
- Listen to The Intimate Marriage Podcast on Spotify - https://open.spotify.com/show/3Wbafv13jIABeLgiZvr1l8
- Listen to Episode 102 of Alexandra’s Podcast: “When Your Partner Isn’t Into Personal Growth” - https://www.alexandrastockwell.com/102-when-your-partner-isnt-into-personal-growth-the-intimate-marriage-podcast/
- Download Alexandra’s $7 Audio Program: ”The Surprising Secret to Having a Fantastic Relationship” - https://www.alexandrastockwell.com/secret/
- Join Alexandra’s Facebook Group: “Intimate Marriage: Emotional & Sensual Connection for Smart, Successful Couples” - https://www.facebook.com/groups/hotmarriage
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - https://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
When you’re passionate about what you do and who you serve, it can be hard to say “no” and far too easy to fill every minute of every day with something work related.
However, as a small business owner myself who has suffered from burnout, put my marriage in jeopardy for the sake of my business, and battled workaholic tendencies, I can tell you firsthand that if you don’t have boundaries within your business, you, your loved ones, and your clients will eventually suffer.
We’ve talked about the importance of setting boundaries and how to set boundaries on Priority Pursuit before, but today, I want to break down the three kinds of boundaries all small business owners need to set so that you can protect yourself, your relationships, and your client experience.
These boundaries include:
- Boundaries that protect your mental, physical, and spiritual health
- Boundaries that allow you to prioritize relationships
- Boundaries that enable you to serve your clients well
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/three-kinds-bounaries-small-business-owners-need-set.
Mentioned Links & Resources
- “Episode 002: How My Business Almost Cost Me My Marriage” - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/
- “Episode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them” - https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
-
Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
-
Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
The holidays are here, friends! And, as wonderful as this time of year is, it can be a lot for small business owners and often hard to enjoy because there’s just so much on our plates.
With this in mind, in this week’s episode of “Priority Pursuit,” we’re discussing five ways you can better prepare your business, mind, and heart for a little time off this year without letting things fall through the cracks in your business.
We dive deeper in the show, but the five tips are:
- Turn your out-of-the-office response on.
- Create an email template for new inquiries so you can respond quickly.
- Schedule the activities you want to do, & arrange your work schedule around them.
- Plan your social media content in advance.
- Be present.
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/tips-preparing-your-business-heart-holidays-small-business-owner.
Other Mentioned Links & Resources
- Show Notes - http://victoriarayburnphotography.com/tips-preparing-your-business-heart-holidays-small-business-owner
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
If you're trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you write content that presents your value in a way that's on brand with who you are?
Well, friend, you're in luck! Lucy Bedewi of My Write Hand Woman has created an entire business around writing no-fluff copy that converts—and teaching other creative entrepreneurs how to do the same. She especially loves working with women (who make up 95% of her clients!) and helping them embrace their confident sides as they "lean into their voice" and showcase their personalities through their content. Lucy has also connected with many of her clients through fun, engaging Instagram reels where she expresses her outgoing self while providing helpful copywriting education.
In this episode of Priority Pursuit, Lucy explains how to get rid of fluffy language, talk to the right people, and write effective copy that converts interested leads into excited, loyal customers.
In this episode, Lucy shares:
- What “copywriting” is & what a “copywriter” does
- How creative entrepreneurs can write effective copy that converts
- Audit your entire website.
- Clarify your brand messaging.
- Get strategic with your home & about pages.
- When creatives should invest in a copywriter & when they should write their own copy
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/write-effective-copy-converts.
Mentioned Links & Resources
- You Are a Badass Every Day by Jen Sincero - https://www.amazon.com/You-Are-Badass-Every-Transformation/dp/0525561641?&linkCode=ll1&tag=victoriara0e1-20&linkId=f5a4f305b65cdda41fc48d384683fe19&language=en_US&ref_=as_li_ss_tl
- Take Lucy’s “What’s Your Brand Voice?” Quiz - https://quiz.tryinteract.com/#/60b986b3bfa5f200179b7bde
- Get 20% Off Any Template in Lucy’s Template Shop with Code VICTORIA20 - https://www.mywritehandwoman.com/template-shop
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Photographer friends, if you’ve been in our industry for nearly any time at all, you’ve probably seen social media ads regarding various means for outsourcing your photo editing. You’ve probably heard your photographer friends rave about particular editors, editing companies, or AI softwares.
Considering editing photos is often the most time consuming part of our jobs and—for many of us—an aspect of our careers that we don’t always love, it isn’t a surprise that there are so many editing options now available. But, which option is right for you?
We couldn't possibly compare all photo editing options in a single episode of Priority Pursuit, but today, I do want to compare two of the most popular editing options. So, in this episode, we’ll be discussing ImagenAI vs Photographer’s Edit.
In this episode, we specifically discuss:
- Should you outsource your editing as a photographer?
- What is ImagenAI?
- What is Photographer’s Edit?
- How do ImagenAI & Photographer’s Edit compare based on price, turnaround time, and quality of work?
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/imagenai-vs-photographers-edit.
Mentioned Links & Resources
- Receive 1500 Free AI Edits from ImagenAI - http://victoriarayburnphotography.com/ai/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- “Episode 054: How to Successfully Outsource Tasks in Your Small Business (AKA How to Outsource Your Editing as a Photographer) - https://victoriarayburnphotography.com/how-successfully-outsource-tasks-small-business/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As a creative entrepreneur, other than money, what’s one thing you wish you had more of? For most of us, the answer is time.
There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn’t a commodity that can be purchased.
However, there are tools, services, and resources you can invest in (or put on your Christmas list) that will save you time and, thus, give you more time to do what you love and focus on the needle-moving tasks within your business.
In case you’d love to be gifted with more time, in this episode of “Priority Pursuit,” we’re discussing 11 time-saving gifts to ask for this Christmas as a creative entrepreneur! (Side note: Many of these are also tax-deductible business expenses. So, don’t hesitate to treat yourself!)
- A Roomba - https://www.amazon.com/gp/product/B07QNM7YDM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07QNM7YDM&linkCode=as2&tag=victoriaray01-20&linkId=9d96f71956975215b8148b01efe79167
- Any Service That’s Going to Allow You to Do Less Thinking, Planning, or Work
- Blue Apron - https://www.blueapron.com/
- Hello Fresh - https://www.hellofresh.com/
- Courses or Education
- Amy & Jordan Demos Courses - https://www.amyandjordan.com/
- Katelyn James Courses - https://katelynjames.com/
- TSA PreCheck or CLEAR
- TSA PreCheck - https://www.tsa.gov/precheck
- CLEAR - https://www.clearme.com/
- Pre-planned Date or Friend Nights
- Wine & Watercolors with Roseberry & Co - https://roseberryandco.com/
- Adventure Challenge - https://www.theadventurechallenge.com/
- Cellar Wine Bistro Wine Club - https://cellar422wines.com/
- Planner - https://www.emilyley.com/collections/simplified-planner
- Audiobook Gift Card
- Audible - https://www.audible.com/ep/giftcenter
- Chirp - http://fbuy.me/s2L-D
- Airpods - https://www.amazon.com/gp/product/B07PYLT6DN/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07PYLT6DN&linkCode=as2&tag=victoriaray01-20&linkId=a2766bd8bbb3159876179d43816f02b6
- Alexa or Echo - https://www.amazon.com/gp/product/B07XKF5RM3/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07XKF5RM3&linkCode=as2&tag=victoriaray01-20&linkId=4fb996def73100368a414e0420a47673
- Phone Tripod - https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=36aa9a3227ff9e513e2fc4856408d16d
- Anything That’s Going to Allow You to Prioritize Self Care
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/time-saving-gifts-ask-christmas-creative-entrepreneur.
Other Mentioned Links & Resources
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
Did you know it’s at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we need to focus less on chasing after the next big sale and more on serving clients from the heart so we can give them an incredible experience—and encourage them to keep working with us. So, how can you build loyalty with your existing customers and stay top of mind with prospects in your community?
Well, Jen Szpigiel has plenty of great advice for maintaining relationships with your clients while being helpful to and authentic with your followers. Jen has built a career out of forming intentional connections with her customers as they grow and scale their businesses. She is a wife, a mother of four, the founder of Becoming Iconic, a business mentor, and the host of the Becoming Iconic podcast. Her mission is to help entrepreneurs, especially women, build profitable and aligned businesses.
In this episode of Priority Pursuit, Jen explains how selling with purpose and building relationships will result in lifelong clients and prosperity in every area of your life.
In this episode, Jen discusses:
- What it means to build a profitable & “aligned” business
- Seek fulfillment in your business & life.
- Look inward for unique ideas & inspiration.
- How creative entrepreneurs can create waitlists & result in lifelong clients
- Sell with purpose & build relationships.
- Give every client an exceptional experience.
- Be grateful to your clients & community.
- How creatives can serve their current clients & “heartbeats” (followers) well
- Show up authentically & consistently.
- Take your client responsibilities seriously.
- Common mistakes creative entrepreneurs make that cost them customers, & how they can avoid those mistakes
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/selling-with-purpose-relationships-lifelong-clients.
Mentioned Links & Resources
- Subscribe to the Becoming Iconic Magazine (Print or Digital) - https://becomingiconic.co/magazine
- Listen to Becoming Iconic on Apple Podcasts - https://podcasts.apple.com/ca/podcast/becoming-iconic/id1500348470
- Listen to Becoming Iconic on Spotify - https://open.spotify.com/show/2Lp3dK0j7Q0Kg7n3s5M2lb
- Listen to Becoming Iconic on Stitcher - https://www.stitcher.com/show/becoming-iconic-podcast/
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and, well, life outside of work! Whether you’re in a season requiring additional hours on the job or more intentional time with a loved one at home, balancing everything on your schedule can be challenging.
Our new friends, Mark and Nicole Pasternack, know this struggle well. These married business owners, wedding photographers, and parents of four children weren’t always in alignment when it came to work-life balance. Nicole tells us, “I was focusing on growing a family while Mark was focusing on growing a business. And, we weren’t seeing how these things worked together. It felt like it was a constant competition for our time.” So, the Pasternacks asked themselves how they could support each other, get on the same page with work and family, and chase their goals together.
Since then, Mark and Nicole have viewed their life as one cohesive unit—and, as Mark puts it, “Everything in our family is equally important.” Whether it’s doing the dishes, filming a corporate video, enrolling the kids in fun activities, or shooting a wedding, the Pasternacks have systems in place to help their businesses and lives run smoothly (and not in competition with each other). The Pasternacks love mentoring other creatives and sharing tips on how you can make more money doing what you love, be present for your family and friends, and get your time back.
In this episode of Priority Pursuit, Mark and Nicole explain how you can find work-life balance as a creative entrepreneur, serve your clients and family well, and escape the overwhelm of being in survival mode.
In this episode, Mark and Nicole discuss:
- What “work-life balance” is, & if it actually exists
- How creatives can serve their clients, love their families, & get their personal time back
- Know who your ideal clients are, & set expectations early on.
- Remember that family life takes work, just like your business.
- Focus on what only you can do, & delegate (or automate) the rest.
- How someone who’s overwhelmed with work, life, or both can start to find work-life balance as a creative entrepreneur
- Take control of your calendar.
- Put some of each paycheck into savings.
- Keep up with the dishes. (Yes, really!)
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/find-work-life-balance-creative-entrepreneur/.
Mentioned Links & Resources
- How to Win Friends & Influence People by Dale Carnegie - https://amzn.to/3TfOTSE
- Must-Read Books for Marriage, Family, & Business by Mark & Nicole Pasternack - https://pasternackco.com/2022/02/25/must-read-books/
- Download Mark & Nicole’s Free Guide: 3 Strategies That Took Us from Surviving to Thriving - https://thepasternacks.com/thriving
- Subscribe to Happy Hour with the Pasternacks on Apple Podcasts - https://podcasts.apple.com/us/podcast/happy-hour-with-the-pasternacks/id1616551971
- Subscribe to Happy Hour with the Pasternacks on Spotify - https://open.spotify.com/show/6a4qKBCBOjy8BukwDmxiD8
- Subscribe to Happy Hour with the Pasternacks on Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAua2FqYWJpLmNvbS9wb2RjYXN0cy8yMTQ3NDk2MzIzL2ZlZWQ
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Have you heard about Google’s latest algorithm update, the “helpful content update”?
Now, before you panic, hear me out. As creative entrepreneurs, we are constantly having to adapt to various social media algorithm changes, and I know this never-ending requirement to pivot can be exhausting.
However, as someone who has worked with SEO in one capacity or another since 2012, I can attest that while Google makes algorithm updates regularly, Google only makes updates to better serve its users, meaning Google doesn’t make updates “just because” like many other platforms seemingly do. Google’s goal is simply to help its users find the information they’re looking for as quickly and accurately as possible.
As a result, every Google algorithm update is only going to help your business if you’re serving your prospective customers well by creating helpful content.
I’m actually very excited about Google’s helpful content update, and in this episode, we are breaking down what Google’s helpful content update is, what it means for creative entrepreneurs, and how you can ensure you’re creating high-quality content that both serves your audience well and complies with the helpful content update.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/what-googles-helpful-content-update-means-creative-entrepreneurs.
Mentioned Links & Resources
- Google’s Helpful Content Update - https://developers.google.com/search/blog/2022/08/helpful-content-update
- “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/
- A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
-
Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
So, you’ve decided to scale your service-based business. Congratulations, friend! That’s an exciting step for any small business owner to take. But, does your business have the capacity to grow? In other words, do you have adequate systems, internal processes, and staff to increase your sales without letting work take over your life?
If you’re not sure how to set up your company for long-term success, you’re not alone. But, our friends Abagail Pumphrey and Emylee Williams are here to tell you that with a bit of planning, strategic pricing, and boundary setting, you can scale your business—and achieve the lifestyle you’ve been looking for—without burning out.
Abagail and Emylee are the brains behind Boss Project, the Incubator coaching program, and The Strategy Hour Podcast. They love helping service-based business owners refine their offers, create client-focused systems, and grow sustainably so they can make more money—and get their time back—at work and home. And, Abagail and Emylee strongly believe that life matters more than work, so their family and team come before everything else (although their clients are a close second!).
In this episode of Priority Pursuit, Abagail and Emylee explain how you can scale your service-based business, make more money in less time, set boundaries respectfully with clients, and build the life you want.
In this episode, Abagail and Emylee discuss:
- What it means to “scale” your business, & how creative entrepreneurs can scale their service-based businesses
- Focus on growing every aspect of your business—not just your revenue.
- Break down the scaling process into smaller, growth-focused goals.
- How creatives can adapt their current offerings to generate more revenue & work less
- Deliver a high-touch signature service.
- Raise your prices to match your high-touch signature service.
- Set boundaries to avoid undercharging & overdelivering.
- What creative entrepreneurs should consider before they scale their service-based businesses
- Maintain your business (even when it’s boring).
- Design a life-first business that serves you & helps others.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/scale-service-based-business/.
Mentioned Links & Resources
- Built to Sell by John Warrillow - https://amzn.to/3RSJjoc
- The Question Behind the Question by John G. Miller - https://amzn.to/3VmJ9s6
- Apply for Boss Project’s Incubator Coaching Program (Free, Private Training): How to Double Your Income While Working 20 Hours a Week (or Less) - https://pages.bossproject.com/incubator-application/
- Contact Boss Project for Business Services - https://www.bossproject.com/waitlist
- Subscribe to The Strategy Hour Podcast on Spotify - https://open.spotify.com/show/0q4kv5PKnRfrFhpkfvCFIg
- Subscribe to The Strategy Hour Podcast on Apple Podcasts - https://podcasts.apple.com/us/podcast/the-strategy-hour-podcast-systems-and-marketing/id1186889023
- Join the Boss Project Facebook Community - https://www.facebook.com/groups/thinkcreativecollective/
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - https://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Did you know, as of June 2022, there were more than 130 social media platforms? From Facebook to Reddit to Athlinks and more, small business owners have plenty of options for targeting a broad (or niche) group of customers. But, it’s impossible to be active on every single platform. And, even if you try to post on better-known sites like Facebook or Instagram, you might not enjoy being on certain platforms for one reason or another.
Maybe you’ve wondered how to walk away from social media sites you don’t like, but you’re worried about missing business opportunities or connections with potential customers. Well, friend, Lindsay LaShell of Open Lines is here to tell you that you can reach your audience and serve them well without being on every platform—and, you can even say goodbye to the social media channels you don’t like!
Lindsay is a marketing activist, coach, and course instructor who works with underrepresented and underfunded creative entrepreneurs to empower them with opportunities to reach more customers. She loves helping her clients and students understand which social media platforms and other tactics will grow their businesses—and encourages them to ditch the rest.
In this episode of Priority Pursuit, Lindsay explains how you can walk away from social media platforms you don’t like without hurting your business or sacrificing connections with customers.
In this episode, Lindsay discusses:
- How creative entrepreneurs should decide which social media platforms to invest their time in
- How creatives can prepare to walk away from social media platforms they don’t like without missing out on business opportunities
- How creative entrepreneurs can overcome the fear of saying goodbye to certain social media platforms
- The next steps for creatives who have limited their social media presence to the platforms that work for them
- What creative entrepreneurs should do if they feel overwhelmed with planning, posting, & engaging with social media
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/walk-away-from-social-media-platforms-you-dont-like/.
Mentioned Links & Resources
- Atomic Habits by James Clear - https://amzn.to/3LpFXHD
- The Alter Ego Effect by Todd Herman - https://amzn.to/3Uinl0p
- What Can an Alter Ego Do for You? (AKA Lindsay’s Ah-ha Moments from The Alter Ego Effect by Todd Herman) - https://www.open-lines.co/articles/https-diamondandbranch-com-book-club-what-can-an-alter-ego-do-for-you
- Take Lindsay’s Online Courses on Do More Good (October 2022) - https://domoregood.org/
- DM Lindsay on LinkedIn to Join a Small Group for Entrepreneurs (Next One: January 2023) - https://www.linkedin.com/in/lindsaylashell/
- Hear from Lindsay at The 2023 Cause Camp Nonprofit Conference (September 2023) - https://cause.camp/
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Did you know, as of June 2022, there were more than 130 social media platforms? From Facebook to Reddit to Athlinks and more, small business owners have plenty of options for targeting a broad (or niche) group of customers. But, it’s impossible to be active on every single platform. And, even if you try to post on better-known sites like Facebook or Instagram, you might not enjoy being on certain platforms for one reason or another.
Maybe you’ve wondered how to walk away from social media sites you don’t like, but you’re worried about missing business opportunities or connections with potential customers. Well, friend, Lindsay LaShell of Open Lines is here to tell you that you can reach your audience and serve them well without being on every platform—and, you can even say goodbye to the social media channels you don’t like!
Lindsay is a marketing activist, coach, and course instructor who works with underrepresented and underfunded creative entrepreneurs to empower them with opportunities to reach more customers. She loves helping her clients and students understand which social media platforms and other tactics will grow their businesses—and encourages them to ditch the rest.
In this episode of Priority Pursuit, Lindsay explains how you can walk away from social media platforms you don’t like without hurting your business or sacrificing connections with customers.
In this episode, Lindsay discusses:
- How creative entrepreneurs should decide which social media platforms to invest their time in
- How creatives can prepare to walk away from social media platforms they don’t like without missing out on business opportunities
- How creative entrepreneurs can overcome the fear of saying goodbye to certain social media platforms
- The next steps for creatives who have limited their social media presence to the platforms that work for them
- What creative entrepreneurs should do if they feel overwhelmed with planning, posting, & engaging with social media
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/walk-away-from-social-media-platforms-you-dont-like/.
Mentioned Links & Resources
- Atomic Habits by James Clear - https://amzn.to/3LpFXHD
- The Alter Ego Effect by Todd Herman - https://amzn.to/3Uinl0p
- What Can an Alter Ego Do for You? (AKA Lindsay’s Ah-ha Moments from The Alter Ego Effect by Todd Herman) - https://www.open-lines.co/articles/https-diamondandbranch-com-book-club-what-can-an-alter-ego-do-for-you
- Take Lindsay’s Online Courses on Do More Good (October 2022) - https://domoregood.org/
- DM Lindsay on LinkedIn to Join a Small Group for Entrepreneurs (Next One: January 2023) - https://www.linkedin.com/in/lindsaylashell/
- Hear from Lindsay at The 2023 Cause Camp Nonprofit Conference (September 2023) - https://cause.camp/
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As a creative entrepreneur, you’re an expert (or you soon will be!) in your field. And, you might like to find a way to teach others what you’ve learned so you can make an income and an impact. So, how can you sell your knowledge and serve your fellow industry professionals?
Well, course creation may be just what you’ve been looking for! Creating an online course—and selling it to others in your industry—will let you do what you love, earn more money, and give your students tools to improve their skills. And, today’s guest, Melissa Guller, is on a mission to help small business owners do just that: share their expertise by adding online courses to their growth strategy.
Melissa is the founder and CEO of Wit & Wire, where she helps online business owners share their expertise and reach a wider audience with podcasting. She’s worked for Ramit Sethi at Teachable and produced multiple U.S. Top 50 Podcasts, and her top-ranking podcast, Everything is Teachable, came in as the #2 Career Podcast in America. Melissa has also helped almost 2,000 podcasters through her Wit & Wire programs, and she loves teaching entrepreneurs with her online courses on podcasting and course creation. Building and selling these courses has allowed Melissa to increase her revenue and enjoy more freedom in her personal life.
In this episode of Priority Pursuit, Melissa explains how to create an online course so you can share your expertise with other industry professionals. She also provides tips for selling your offer, budgeting for course creation, making time in your schedule to create courses, and more.
In this episode, Melissa discusses:
- When (& why) creative entrepreneurs should create an online course
- What steps should creatives follow to outline, design, & sell their online courses?
- Stage 1: Validate
- Stage 2: Elevate
- Stage 3 Automate
- Melissa’s selling tips for creative entrepreneurs
- How creatives can still build & sell courses if they have a busy season (ex: wedding photographers in the summer)
- How much creative entrepreneurs should budget to create an online course
- What kind of income creatives can expect from selling online courses
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/create-online-course-share-expertise/.
Mentioned Links & Resources
- Finish by Jon Acuff - https://amzn.to/3Sdaevq
- The Power of Moments by Chip & Dan Heath - https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
- Free Wit & Wire Download: Online Course Toolkit - https://witandwire.com/download/online-course-toolkit/
- Listen to the Wit & Wire Podcast - https://witandwire.com/podcast/
- Take a Wit & Wire Course - https://witandwire.com/courses/
- USB Plug-in Microphone - https://amzn.to/3BwYlJU
- Webcam - https://amzn.to/3xBqXAB
- Teachable - https://teachable.com/pricing
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As a creative entrepreneur, you’re an expert (or you soon will be!) in your field. And, you might like to find a way to teach others what you’ve learned so you can make an income and an impact. So, how can you sell your knowledge and serve your fellow industry professionals?
Well, course creation may be just what you’ve been looking for! Creating an online course—and selling it to others in your industry—will let you do what you love, earn more money, and give your students tools to improve their skills. And, today’s guest, Melissa Guller, is on a mission to help small business owners do just that: share their expertise by adding online courses to their growth strategy.
Melissa is the founder and CEO of Wit & Wire, where she helps online business owners share their expertise and reach a wider audience with podcasting. She’s worked for Ramit Sethi at Teachable and produced multiple U.S. Top 50 Podcasts, and her top-ranking podcast, Everything is Teachable, came in as the #2 Career Podcast in America. Melissa has also helped almost 2,000 podcasters through her Wit & Wire programs, and she loves teaching entrepreneurs with her online courses on podcasting and course creation. Building and selling these courses has allowed Melissa to increase her revenue and enjoy more freedom in her personal life.
In this episode of Priority Pursuit, Melissa explains how to create an online course so you can share your expertise with other industry professionals. She also provides tips for selling your offer, budgeting for course creation, making time in your schedule to create courses, and more.
In this episode, Melissa discusses:
- When (& why) creative entrepreneurs should create an online course
- What steps should creatives follow to outline, design, & sell their online courses?
- Stage 1: Validate
- Stage 2: Elevate
- Stage 3 Automate
- Melissa’s selling tips for creative entrepreneurs
- How creatives can still build & sell courses if they have a busy season (ex: wedding photographers in the summer)
- How much creative entrepreneurs should budget to create an online course
- What kind of income creatives can expect from selling online courses
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/create-online-course-share-expertise/.
Mentioned Links & Resources
- Finish by Jon Acuff - https://amzn.to/3Sdaevq
- The Power of Moments by Chip & Dan Heath - https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
- Free Wit & Wire Download: Online Course Toolkit - https://witandwire.com/download/online-course-toolkit/
- Listen to the Wit & Wire Podcast - https://witandwire.com/podcast/
- Take a Wit & Wire Course - https://witandwire.com/courses/
- USB Plug-in Microphone - https://amzn.to/3BwYlJU
- Webcam - https://amzn.to/3xBqXAB
- Teachable - https://teachable.com/pricing
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more.
Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you’ll give customers a preview of the pleasant, professional experience they can look forward to when they work with you.
Friend, I know it’s tough for creatives to find time to build an entire strategic website! That’s why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind.
Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers.
In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers.
In this episode, Octavia discusses:
- The 12 things that must be on a creative entrepreneur’s homepage to convert website visitors into customers
- An easy navigation (AKA main menu)
- Clear call-to-action (CTA) buttons
- A hero image & one-liner
- Your customer’s problem & pain points
- Successes (AKA value propositions)
- Testimonials with photos
- A three-step process
- An “About My Business” section
- Your pricing
- An opt-in
- A final CTA
- A footer
- Who should create their own websites, & who should work with a web designer (& a copywriter)
- Eight web design mistakes creative entrepreneurs should avoid (whether they build their own site or hire a web designer)
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/12-homepage-items-convert-website-visitors-into-customers/.
Mentioned Links & Resources
- Marketing Made Simple by Donald Miller - https://amzn.to/3B9ebM8
- Building a StoryBrand by Donald Miller - https://amzn.to/3RenJen
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more.
Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you’ll give customers a preview of the pleasant, professional experience they can look forward to when they work with you.
Friend, I know it’s tough for creatives to find time to build an entire strategic website! That’s why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind.
Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers.
In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers.
In this episode, Octavia discusses:
- The 12 things that must be on a creative entrepreneur’s homepage to convert website visitors into customers
- An easy navigation (AKA main menu)
- Clear call-to-action (CTA) buttons
- A hero image & one-liner
- Your customer’s problem & pain points
- Successes (AKA value propositions)
- Testimonials with photos
- A three-step process
- An “About My Business” section
- Your pricing
- An opt-in
- A final CTA
- A footer
- Who should create their own websites, & who should work with a web designer (& a copywriter)
- Eight web design mistakes creative entrepreneurs should avoid (whether they build their own site or hire a web designer)
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/12-homepage-items-convert-website-visitors-into-customers/.
Mentioned Links & Resources
- Marketing Made Simple by Donald Miller - https://amzn.to/3B9ebM8
- Building a StoryBrand by Donald Miller - https://amzn.to/3RenJen
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
In recent episodes of Priority Pursuit, we’ve talked quite a bit about blogging, because as a creative entrepreneur, blogging is a great—and free way—to serve your customers, establish yourself as an authority in your industry, and improve your SEO.
However, it isn’t enough to simply write and publish blog posts. You also have to share your blog posts so that your ideal customers can find your content. As a result, in this week’s episode of Priority Pursuit, I want to break down how to promote blog posts for free. In fact, we are going to discuss the exact strategy my team and I use to share each and every blog post we create to generate often thousands of unique viewers per blog post.
In this episode, we specifically discuss:
- Why is it important to promote/share your blog posts?
- 11 ways to promote blog posts for free:
- Share your blog post on your Facebook page.
- Share your blog post in your Facebook group.
- If appropriate, share your blog post on your client’s Facebook profile.
- Share your blog post on Instagram as a post or reel.
- Share your blog post in your Instagram stories.
- When you share blog posts on social media, tag peers, vendors, and clients when relevant & appropriate.
- Share your blog post on whatever other social media platforms you use.
- Share your blog post on Google Business.
- Pin your blog post to take advantage of Pinterest.
- Share your blog post with your email list.
- Optimize your blog posts for SEO so that they can be found on Google.
- Don’t just complete these steps once. Promote every blog post again & again.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-promote-blog-posts-free.
Mentioned Links & Resources
- Instagram Link Bio Page Example - http://victoriarayburnphotography.com/instagram
- “Episode 043: Why You Should Be Updating & Posting to Your Google Business Profile” - https://victoriarayburnphotography.com/why-you-should-be-updating-posting-your-google-buisness-profile/
- “Episode 048: How to Use Pinterest to Help Your Small Business Make More Money in 2022 with Chelsea de Araujo of Chelsea Joy Creative” - https://victoriarayburnphotography.com/how-use-pinterest-help-small-business-make-more-money-2022/
- “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/
- “Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)” - https://victoriarayburnphotography.com/what-write-about-when-blogging-work-creative-entrepreneur/
- “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Creative entrepreneurs often worry that building their business will be difficult and slow. After all, when you consider selling your product or service, marketing your offer, finding loyal customers, and everything else that goes into running a company, it’s easy to feel overwhelmed by how long it may take to see results.
But, you can grow your business quickly and generate more income by selling irresistible offers that are actually fun to create. Natasha Ho of My Six-Figure Year has made a career out of just that: building a business fast and having fun while doing it.
Natasha is a marketing and sales strategist—plus a chef, wife, and mother—who helps service-based entrepreneurs grow their businesses (and enjoy their work time) to achieve the lifestyle and freedom they desire. Like many of us, Natasha started in a 9-to-5 corporate job, but once her son was born, she decided to leave her marketing gig (and the three-hour round-trip commute) and explore opportunities that let her spend more time with her family.
At first, building a business from scratch felt slow and draining for Natasha. But, once she took her mentor’s advice to “sell first,” she earned $20,000 in a week with her very first offer, virtual cooking classes. Natasha then repeated this method to sell out immersive retreats, one-on-one business coaching sessions, and more cooking classes—growing her business to six figures in its first year while working just 25 hours a week. Now, Natasha gets to help other creative entrepreneurs increase their revenues, cut their hours in half, and have fun while working with their dream clients.
In this episode of Priority Pursuit, Natasha explains how to grow a business quickly, incorporate “play” into your work, and free up your time for what (and who) matters most in your life.
In this episode, Natasha discusses:
- How creative entrepreneurs should grow their business quickly
- Decide who your dream customers are.
- Sell your offer first; then, market & create it.
- Reframe selling as having a conversation.
- Why creative entrepreneurs should add “play” to their work
- The secret to successfully having a 25-hour work week
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-to-grow-business-quickly/.
Mentioned Links & Resources
-
You Squared by Price Pritchett - https://www.amazon.com/You-Velocity-Multiplying-Personal-Effectiveness/dp/0944002048
-
Download Natasha’s Free Guide: Battle-Tested, Money-Making DM Strategy & Templates - http://www.mysixfigureyear.com/dm
- Learn How to Create a Six-Figure Business Working 25 Hours a Week - https://www.heynatashaboo.com/radical-business-cycle.html
- Join Natasha’s Six-Figure Marketing Group on Facebook - https://www.facebook.com/groups/sixfiguremarketing
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Creative entrepreneurs often struggle to find the balance between doing what they love—what they’ve spent their entire lives studying and working toward—and making enough money to build the life they want. In other words, any of us aren’t taught how to grow the business side of our craft, whether that’s photography, art, music, writing, or another creative venture.
Fabiana Claure—a concert pianist, university educator, entrepreneur, and business coach for musicians—understands this struggle firsthand. “I saw so many colleagues finish their education, but then flip from what they had pursued and studied for their entire lives because they just needed to make money,” she says. “And I didn’t want that to happen to me; I knew there had to be a better way.”
While she initially thought (and was taught) that someone else would have to employ her as a musician, Fabiana discovered that she didn’t have to wait to earn a living from her craft. Fabiana taught herself about marketing, client services, pricing structures, and more from the lens of a creative entrepreneur. And, she started to build the life she wanted while doing what she loved: playing and making music.
Fabiana turned this knowledge and experience into a first-of-its-kind music business course at the University of North Texas, then an online program for creatives called The Musician’s Profit Umbrella—taking the lessons she taught her university students and making them available to the public.
Since then, Fabiana has helped thousands of musicians increase their income through online programs for creative entrepreneurs. With these programs, musicians can learn how to achieve financial and artistic prosperity, win back their time, and build a legacy—all without sacrificing their quality of life.
In this episode of Priority Pursuit, Fabiana explains how to make an online program for creatives so you can increase your income, raise your rates, and keep burnout at bay.
In this episode, Fabiana discusses:
- Why creative entrepreneurs should design & sell online programs
- What qualifications & attitudes creative entrepreneurs need to make an online program
- Take action quickly to bring your vision to life.
- Think and communicate as a leader.
- Hold onto your craft and your priorities.
- How creative entrepreneurs should structure their pricing for online programs
- How creative entrepreneurs can build and sell an online program
- Determine who your ideal clients are.
- Sell your program first; then, create a curriculum.
- Personalize your offers by sharing your story.
- Confidently invite people to work with you.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/make-online-program-creatives/.
Mentioned Links & Resources
- The Musician’s Profit Umbrella: A FREE 90-Minute Guide To Packaging Your Skills into a Profitable Online Music Business - https://fabianaclaure.com/gift
- “Musicians Creating Prosperity” with Fabiana Claure - https://musicianscreatingprosperity.com
- Think and Grow Rich by Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?adgrpid=1331509148080305&&hvadid=83219393040426&&hvbmt=be&&hvdev=c&&hvlocphy=49237&&hvnetw=o&&hvqmt=e&&hvtargid=kwd-83219674943677%253Aloc-190&&hydadcr=29020_10857404&&keywords=think+and+grow+rich-+napoleon+hill&&qid=1659462426&&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=6340eb55082593cf4ac8ef8e36164a17&camp=1789&creative=9325
- Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
If you follow me on Instagram, you might already know about the puppy saga that’s been going on at our house. But, in case you don’t know what I’m talking about, I’ll fill you in.
A couple weeks ago, I was walking Hattie like I do every morning. However this particular walk threw us for an unexpected loop, because when Hattie and I got back to our block, I found a tiny, black puppy frolicing on the sidewalk and trying to eat a dandelion.
With no owners in sight, I scooped him up, gave him a bath, took him to our vet to see if he was chipped (which he wasn’t), and I posted his photo all over social media and lost pet websites in an attempt to find his home.
I’m still in disbelief that nobody claimed this sweet boy, whom the vet said was no more than 12 weeks old when I found him. But, Zach named the pup “Little Richard,” and we’ve had him for almost two weeks now.
Little Richard is sitting on my lap as I record this, but before this episode airs, he’ll be in his forever home, which I am both so happy and so sad about. We found the most ideal home for this lab-hound pup, and we know he is going to be well loved. But, you can bet there will be tears when we drop him off with his parents in just a couple days.
At this point, I’m sure you’re thinking, “That’s great Victoria, but what does a puppy have to do with running a small business?” And, after two weeks of having a pup and an older dog, I can promise you that your business has more in common with dogs than you likely think.
In this episode, we specifically discuss:
- Like it isn’t fair to compare a puppy who is learning to a dog who is well trained, it isn’t fair for you to compare your business to someone else’s that is further along than yours & allow yourself to feel less than.
- Like businesses, dogs are trained & raised to serve different purposes.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/what-puppies-small-business-owners-common.
Mentioned Links & Resources
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Is blogging already part of your workflow and marketing strategy? If so, great!
As we’ve discussed in previous episodes of Priority Pursuit, blogging is a great way to establish yourself as an authority in your industry, attract customers, and lead prospects through your sales funnel. Blogging also gives you content to share on social media on the regular, is a great way to serve your clients, and is an effective way to save time when you can answer repeat client questions by simply sharing a blog post with them rather than drafting a long email.
But, here’s the thing. While blogging comes with many benefits, unless you’re taking the time to optimize your blog posts for search engines, you are drastically limiting your blogs’ reach.
I mean, think about it, while you might be sharing your blog posts via social media and email, unless your blog posts can be found on Google (or you run ads to them, which is a conversation for another day), your blogs will only ever be found by the people who are already part of your audience, meaning your blog posts will only be seen by your current social media followers, email list subscribers, and those who already know your website exists and happen to peruse your blog while being on your site.
However, when you optimize your blog posts for search engines, you can help your blog posts get in front of prospective customers who are actively searching for your content—and likely your products or services.
I’ve shared on the show before that my couples regularly stumble across my blog posts via Google, and I often have couples book me because of these blog posts. As a result, I know the power optimizing blog posts for SEO firsthand, and in this episode of Priority Pursuit, we’re breaking down exactly how to optimize blog posts for SEO so you can get your blogs—whether they be educational posts or blogs that showcase your work—in front of your ideal customers via Google.
The steps we discuss in this episode include:
- Optimize your blog posts for strategic long-tail keywords.
- Write quality content that serves your ideal client well.
- Include both internal & external links.
- Include visuals & optimize them through titles & alt text.
- Be sure to give your blog post an SEO title, slug, & meta description.
- Organize your blog posts with categories & tags.
- Make sure your blog posts load quickly.
- Include a call to action.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/optimize-blog-posts-seo.
Mentioned Links & Resources
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- “Episode 055: How to Identify Keywords for SEO that Will Help You Book More Clients as a Photographer” - https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer/
- “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- “Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)”
- Purdue University Tag Example - https://victoriarayburnphotography.com/tag/engagement-photos-at-purdue-university/
- Google Analytics - https://analytics.google.com/analytics/web/
- Google Search Console - https://search.google.com/search-console/about
- BlogStomp - https://www.stompsoftware.com/blogstomp/
- Storytailor - https://www.stompsoftware.com/blogstomp/
- Narrative - https://narrative.so/
- Libsyn - https://narrative.so/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As creative entrepreneurs, we’re constantly trying to grow our businesses by reaching more people with valuable information and solutions to the problems they’re facing. And, because our prospects are spending more time online than ever before, it makes sense to meet them where they are—which is often in their inboxes. But, how do you convince more people to sign up for your emails, engage with your content, and eventually become happy customers?
Believe it or not, online quizzes are one of the most effective ways to build your email list. When you give website visitors helpful, personalized information within a fun, engaging quiz, of course they’d want to share their email address with you to get even more of your great content! But, how do you create a quiz your audience will actually want to take, and how can you easily build a quiz and add it to your website? Today’s guest, Josh Haynam, shares his expertise on quiz-building and converting leads into customers.
Josh is the co-founder of Interact Quiz Builder, a software that helps creative entrepreneurs build leads and make sales by connecting with customers through engaging and personalized quizzes. The very first quiz he and his co-founder made in 2014 converted at 40%, while the websites they were building only converted at 2%. Because of this crazy successful conversion rate, Josh went all in on quiz-building to help his clients generate leads.
Today, Interact customers enjoy the same 40% average conversion rate with personalized and engaging quizzes that generate 42,000 new leads per day. (For comparison, landing pages with downloadable PDFs only have a 10-14% average conversion rate. That’s quite a difference!) By creating interactive and relatable quizzes that entice people to sign up for more information, creative entrepreneurs can stand out in their industries and form a connection with their leads.
In this episode of Priority Pursuit, Josh explains how you can build your email list using quizzes that are fun, engaging, and relatable to your audience.
In this episode, Josh discusses:
- Why creative entrepreneurs need to build their email lists
- Why you should build your email list using quizzes
- When & how to use a quiz for lead generation
- Examples of quizzes creative entrepreneurs can make
- How creative entrepreneurs can add quizzes to their websites
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/build-email-list-using-quizzes.
Mentioned Links & Resources
- Book a Free Quiz Strategy Call with Interact - https://www.tryinteract.com/demo/
- Visit the Interact Blog - https://www.tryinteract.com/blog/
- What Type of Quiz Should You Make for Your Online Quiz? - https://www.tryinteract.com/examples/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As creative entrepreneurs, we’re constantly trying to grow our businesses by reaching more people with valuable information and solutions to the problems they’re facing. And, because our prospects are spending more time online than ever before, it makes sense to meet them where they are—which is often in their inboxes. But, how do you convince more people to sign up for your emails, engage with your content, and eventually become happy customers?
Believe it or not, online quizzes are one of the most effective ways to build your email list. When you give website visitors helpful, personalized information within a fun, engaging quiz, of course they’d want to share their email address with you to get even more of your great content! But, how do you create a quiz your audience will actually want to take, and how can you easily build a quiz and add it to your website? Today’s guest, Josh Haynam, shares his expertise on quiz-building and converting leads into customers.
Josh is the co-founder of Interact Quiz Builder, a software that helps creative entrepreneurs build leads and make sales by connecting with customers through engaging and personalized quizzes. The very first quiz he and his co-founder made in 2014 converted at 40%, while the websites they were building only converted at 2%. Because of this crazy successful conversion rate, Josh went all in on quiz-building to help his clients generate leads.
Today, Interact customers enjoy the same 40% average conversion rate with personalized and engaging quizzes that generate 42,000 new leads per day. (For comparison, landing pages with downloadable PDFs only have a 10-14% average conversion rate. That’s quite a difference!) By creating interactive and relatable quizzes that entice people to sign up for more information, creative entrepreneurs can stand out in their industries and form a connection with their leads.
In this episode of Priority Pursuit, Josh explains how you can build your email list using quizzes that are fun, engaging, and relatable to your audience.
In this episode, Josh discusses:
- Why creative entrepreneurs need to build their email lists
- Why you should build your email list using quizzes
- When & how to use a quiz for lead generation
- Examples of quizzes creative entrepreneurs can make
- How creative entrepreneurs can add quizzes to their websites
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/build-email-list-using-quizzes.
Mentioned Links & Resources
- Book a Free Quiz Strategy Call with Interact - https://www.tryinteract.com/demo/
- Visit the Interact Blog - https://www.tryinteract.com/blog/
- What Type of Quiz Should You Make for Your Online Quiz? - https://www.tryinteract.com/examples/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
It’s no secret that blogging comes with a lot of benefits. I mean, blogging is great for SEO. Blog posts can be used to attract new customers and lead them through your sales funnel. Blogs give you content to share on social media on the regular. And, as you work with your clients, you can easily refer them to already-created blog posts to give them the information they need without having to draft a long email.
While data supports and most creative entrepreneurs agree blogging is beneficial, writer's block is real, especially when it comes to writing about your work (e.g. writing about a wedding or shoot if you’re a photographer).
While writing and storytelling comes more naturally to some than others, I know firsthand that when you have a template to work from, blogging your work becomes drastically easier.
Because blogging my work has done wonders for my business (I’ve even had wedding clients book specifically because of blog posts!), in this episode of Priority Pursuit, we’re breaking down what to write about when blogging your work as a creative entrepreneur and how you can create a blog template that allows you to blog about your work quickly and effectively.
In this episode, we discuss/answer:
- Why should you blog your work as a creative entrepreneur?
- How to create a blog template that works well for your business and ideal customer.
- How to develop a questionnaire that gives you all of the information you need to write blog posts about your work.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/what-write-about-when-blogging-work-creative-entrepreneur.
Mentioned Links & Resources
- “75 Blog Topic Ideas for Photographers” - https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/
- “Episode 012: How to Create Systems within Your Creative Business (AKA My Workflow as a Wedding Photographer)” - https://victoriarayburnphotography.com/how-create-systems-creative-business/
- Wedding Blog Example: “Mr. & Mrs. Combs: Indianapolis Hebrew Congregation & Finley Creek Vineyards Wedding” - https://victoriarayburnphotography.com/finley-creek-vineyards-wedding/
- Wedding Blog Example: “Mr. & Mrs. Barrier: A Rooftop Wedding in Downtown Indianapolis at JPS Events” - https://victoriarayburnphotography.com/rooftop-wedding-downtown-indianapolis-jps-events/
- Wedding Blog Example: “Mr. & Mrs. Gilliam: Purdue Memorial Union Wedding” - https://victoriarayburnphotography.com/purdue-memorial-union-wedding/
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- Engagement Blog Example: “Adam & Maria: Downtown Indianapolis Canal Walk Engagement Photos” - https://victoriarayburnphotography.com/downtown-indianapolis-canal-walk-engagement-photos/
- Engagement Blog Example: “Dan & Ashley: Engagement Photos at The Palladium & Urban Vines Winery in Carmel, Indiana” - https://victoriarayburnphotography.com/engagement-photos-palladium-urban-vines-winery-carmel-indiana/
- “Episode 055: How to Identify Keywords for SEO that Will Help You Book More Clients as a Photographer” - https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
What does your dream business look like, and what would it take to make it a reality? For Maddie Peschong, clarifying her priorities and building an authentic personal brand allowed her to form her ideal business around the life she wanted.
Maddie is a Sioux Falls, South Dakota-based brand photographer and business coach who spent years working a 9-to-5 while growing her photography skills on the side. Today, she runs a six-figure business that’s flexible enough to let her take midday dance party breaks with her kids and spend time watching The Office with her husband on the regular.
However, this lifestyle and business weren’t possible until Maddie understood the importance of creating and implementing an authentic personal brand.
In this episode of Priority Pursuit, Maddie explains what personal branding is, why it’s important, and how creative entrepreneurs can build an authentic personal brand while growing their business.
In this episode, Maddie discusses:
- What an “authentic personal brand” is & why it’s important for creative entrepreneurs to have one
- How creative entrepreneurs can build an authentic personal brand
- Know your priorities, your voice, & your audience.
- Brainstorm your dream business & what it will take to get there.
- Create & share content with the know-like-trust factor.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/build-authentic-personal-brand.
Mentioned Links & Resources
- Do Less by Kate Northrup - https://www.amazon.com/Do-Less-Kate-Northrup-audiobook/dp/B07P67PHK4/ref=sr_1_1?crid=24M06XR9GZY91&keywords=Do+Less+by+Kate+Northrup&qid=1657213877&sprefix=do+less+by+kate+northrup+%252Caps%252C67&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=f060a6f776a3ff92086fcbaf2ca8d55b&camp=1789&creative=9325
-
30 Content Prompts for Photographers by Maddie Peschong - https://www.maddiepeschong.com/photography-prompts
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
I just had the pleasure of both speaking at and attending The Graceful Gathering—a boutique wedding photography conference—and I’m feeling pretty lit up.
While I used to prioritize attending a couple conferences or workshops a year, COVID prevented these gatherings from happening. And, as a result, over the last two years, I got out of the habit of making conferences a priority.
But, The Graceful Gathering was a beautiful reminder of (1) why these events matter and (2) the fact that conferences and workshops have been the inspiration for some of my biggest and most profitable business moves.
I truly don’t believe Victoria Rayburn Photography would be what it is today without conferences and workshops. And, as a result, in this week’s episode of Priority Pursuit, I want to discuss three reasons creactive entrepreneurs should go to conferences and discuss how you can decide which conferences are right for you.
Four Reasons Creative Entrepreneurs Should Go to Conferences
- You don’t know what you don’t know.
- You’re given an opportunity to be introduced to new softwares, products, tools, & even mentors.
- You give yourself time & space to work “on” your business instead of “in” your business.
- Conferences are an opportunity to build community with people who understand your goals & struggles firsthand.
How to Choose the Right Conferences for You
- Look for conferences or workshops that are specific to your goals.
- Attend diverse conferences.
- Choose conferences that speak to your goals & values.
Conference Recommendations for Creative Entrepreneurs
- ShowIt’s Spark Conference - https://spark.showit.co/
- HubSpot’s INBOUND Conference - https://www.inbound.com/
- The Arielle Peters Workshop - http://workshop.ariellepeters.com/
- The Graceful Gathering - https://thegracefulgathering.thecannonsphotography.com/
- The New Adventure Workshop - https://www.instagram.com/thenewadventureworkshop/
- The In Focus Marketing Summit - https://www.infocusmarketingsummit.com/
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/reasons-creative-entrepreneurs-should-go-conferences.
Mentioned Links & Resources
- AfterShoot - https://aftershoot.com/get-started/?referrer=R3096XIU
- “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters” - https://aftershoot.com/get-started/?referrer=R3096XIU
- “Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters” - https://victoriarayburnphotography.com/balancing-entrepreneurship-motherhood-arielle-peters/
- “Episode 046: How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon” - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur/
- “Episode 013: How to Sell What You Love & Start Working with your Dream Clients with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-sell-what-you-love-start-working-your-dream-clients-nate-dale/
- “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-identify-ideal-customer/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As an SEO coach, something I get asked regularly is, “If I work from home, do I have to list my home address for my business to appear on Google Maps and for my website to rank well on Google?”
A couple years ago, the answer was—without a doubt—yes. However, over the last couple years, more and more small business owners have started operating their businesses from home. And, for safety and other reasons, they’ve been hesitant to list their addresses on Google.
Thankfully, Google heard the cries of both small business owners and frustrated Google users (more on this in a minute), and you no longer have to make your home address public on your Google Business Profile to appear in Google Maps—which is now often referred to as Google’s Local Pack.
Side note: You do still have to provide Google with an address when you create a Google Business Profile. Google uses your address to verify that you and your business are real, but you do not have to list your address online publically.
With this in mind, in this episode of Priority Pursuit, I want to break down whether or not you should consider making your address public on your Google Business Profile based on your personal needs, business model, and how you serve your customers.
In this episode, we specifically discuss:
- What is Google’s “Local Pack”?
- Should YOU list your home address on your Google Business Profile based on your business model?
- Mistakes to avoid making in regards to listing your address online.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/do-i-list-home-address-business-appear-google-maps.
Mentioned Links & Resources
- “How To Do Local SEO for Businesses Without Physical Locations” by MOZ - https://moz.com/blog/local-seo-without-physical-locations
- Listen to Previous Priority Pursuit Episodes About SEO - https://victoriarayburnphotography.com/category/priority-pursuit-podcast/seo-podcast/
- Download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Join the Priority Pursuit Facebook Community - http://victoriarayburnphotography.com/pe/
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Whether you just started your small business or you’ve been in business for a while now, it can be so easy to compromise your priorities as you grow your company and provide for your loved ones. But, you shouldn’t have to give up all of your free time—or keep missing your kid’s soccer games—when it comes to making your business flourish.
Erica and Jon Hayes know firsthand how difficult it can be to protect your priorities while running a small business. This Arizona-based, husband-and-wife brand photography duo used to spend their weekends rushing around to find a babysitter before shooting weddings. But, Erica and Jon were tired of missing moments in their kids’ lives and knew they needed to make a change. Now, they’ve completely blocked off their weekends so they can dedicate that time to family events, church, and relaxation before the week ahead.
In this episode of Priority Pursuit, Erica and Jon share how they’ve restructured their business and schedules to focus on what matters most to them. And, they explain how you can build your small business around your priorities.
In this episode, Erica and Jon discuss:
- Why they stopped shooting weddings & lifestyle photos to focus strictly on brand photography
- How they built their small business around their priorities, & how you can do the same
- Determine what your priorities are.
- Take control of your schedule, but be flexible.
- What you should do if you’re frustrated in your business & ready to make a change
- Make sure you aren’t compromising your priorities.
- Invest in a business coach or mentor.
- Learn from Erica & Jon themselves!
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/build-small-business-around-priorities.
You might recognize Erica and Jon from a previous episode. We last discussed how to prepare for your branding photo shoot so you can help your clients increase their brand awareness and drive sales while delivering a great experience. To learn more about Erica and Jon, and to find guidance on brand photography, check out “Episode 52: How to Prepare for Your Branding Photoshoot with Erica & Jon Hayes.”
Mentioned Links & Resources
-
“Episode 52: How to Prepare for Your Branding Photoshoot with Erica & Jon Hayes” - https://victoriarayburnphotography.com/how-prepare-your-branding-photoshoot/
-
Subscribe to weekly educational emails from Erica and Jon - https://www.ericaandjon.com/52weeks
- Chasing Daylight by Eugene O’Kelly - https://www.amazon.com/Chasing-Daylight-Forthcoming-Death-Transformed/dp/0071499938?&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=487e54bbbfdc6dd34d102520142ee232&camp=1789&creative=9325
- Awaking Wonder by Sally Clarkson - https://www.amazon.com/Awaking-Wonder-Experience-Guided-Companion/dp/0764236083/ref=sr_1_2?crid=OZ164IZOO0TA&keywords=awakening+wonder+by+sally+clarkson&qid=1655125844&s=books&sprefix=awaking+wonder+by+sally+clarkson%252Cstripbooks%252C59&sr=1-2&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=faea6bdc86b259f13c27df8dffa21f44&camp=1789&creative=9325
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
061.
Social media isn’t just great for keeping in touch with loved ones and sharing memes from The Office. It can also help you connect with clients and build your business!
Katelyn Workman of Katelyn Workman Photography knows the power of creating and fostering connection on social media firsthand. Katelyn is a Virginia-based wedding photographer whose business is thriving thanks to her community marketing strategies, relatable social media presence, and relationship-building efforts.
Serving clients well and connecting with clients, potential clients, and other wedding vendors on social media are at the top of Katelyn’s priorities list. In fact, while she’s grateful for the referrals she gets from industry vendors and past brides, the majority of her bookings actually come through social media—a rare feat for photographers!
In today’s episode, Katelyn will explain how we can create connection and increase sales via social media and community marketing and—ultimately—serve our clients better than ever.
In this episode, Katelyn discusses:
- What “community marketing” is & how it can grow your business
- How creative entrepreneurs can create connection & increase sales via social media in a non-spammy way
- Show up as your authentic self.
- Look for ways to form genuine friendships.
- Set boundaries with what you share.
- Consider how others may connect with your story.
- Don’t just strive for a “pretty” Instagram.
- How photographers & other creatives can show up consistently on social media
- Aim for a certain number of posts per week.
- Don’t feel like you have to post every single day.
- Connect with others in a weekly personal post.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/create-connection-increase-sales-via-social-media.
Mentioned Links & Resources
- Katelyn’s Personal Marketing Jumpstart Guide - https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-Personal-Marketing-Jumpstart-Guide-5.pdf
- Katelyn’s Content Calendar Template - https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-content-calendar-2.pdf
-
Tribes by Seth Godin - https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=tmm_hrd_swatch_0?_encoding=UTF8&&qid=&&sr=&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=fb25f0d76a78bd9a3a0de45af239e286&camp=1789&creative=9325
-
Traction: Get A Grip On Your Business by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1654531847&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=04406bfab033eb9b8ecd6ebb00f6713a&camp=1789&creative=9325
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
If you’re a creative entrepreneur or a small business owner, you may not think self-care is for you because you don’t have time for a long workout, lengthy meditation, or bubble bath. However, Allison Ewing of Allison Ewing Photography is here to dispel that myth and explain why taking care of yourself—even for just a few minutes each day—is essential for serving your clients and loved ones well.
Allison Ewing is a wedding and lifestyle photographer and yoga instructor in Cleveland, Ohio. While full-time photography is her dream job come true, Allison recognizes how stressful her career as a creative entrepreneur can be. She first turned to yoga in 2011 to combat anxiety—and she felt joy and relief for the first time in a long time.
But, even if yoga isn’t your thing, you can (and should!) still make time to relieve stress by doing things outside of your business that you enjoy. Even during busy seasons, creative entrepreneurs must nurture their minds, bodies, spirits, and relationships. Like Allison says, “If we aren’t at our best, there’s no way our businesses can be at their best.”
In this episode of Priority Pursuit, Allison shares her story and explains how to prioritize self-care as a creative entrepreneur, including practical tips you can implement in your daily life.
In this episode, Allison discusses:
- What “self-care” actually means
- How mental health, physical health, & routines apply to self-care
- How to prioritize self-care as a creative entrepreneur
- Put yourself first.
- Find enjoyable exercise.
- Be consistent with routines.
- Practical tips for self-care
- Start before you’re stressed out.
- Consider seeing a counselor.
- Put self-care on your calendar.
- Limit your excuses!
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/prioritize-self-care-creative-entrepreneur.
Mentioned Links & Resources
-
Allison Ewing Photography - https://allisonewingphotography.com/
-
Find Allison on Instagram - https://www.instagram.com/allisonewingphotography/
- Headspace App
- https://apps.apple.com/us/app/headspace-mindful-meditation/id493145008
-
https://play.google.com/store/apps/details?id=com.getsomeheadspace.android&hl=en_US≷=US
-
Happify App - https://apps.apple.com/us/app/happify-for-stress-worry/id730601963
- 5-Minute Journal App
- https://apps.apple.com/us/app/5-minute-journal-self-care/id1062945251
-
https://play.google.com/store/apps/details?id=com.intelligentchange.fiveminutejournal&hl=en_US≷=US
-
Calm App
- https://apps.apple.com/us/app/calm/id571800810
-
https://play.google.com/store/apps/details?id=com.calm.android&hl=en_US≷=US
-
Peloton App
- https://apps.apple.com/us/app/peloton-fitness-workouts/id792750948
-
https://play.google.com/store/apps/details?id=com.onepeloton.callisto&hl=en_US≷=US
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
- Have you ever considered making your brand a “luxury brand”? Whether you’d like to scale back your hours, create an incredible client experience, or even make more money per job, there are several reasons to consider making your brand more “luxurious.”
Alison Stevenson of Alison Mae Photography is an Indianapolis-based wedding photographer who knows the benefits of creating a luxury brand firsthand. For more than six years, Alison has been strategically building her brand in a way that sets her apart from other wedding photographers in her market. With a fine-art and film-inspired style, Alison offers a luxury experience that her clients never forget.
While Alison certainly serves her clients well, her family—which includes her husband and their two dogs and two cats—and her loved ones have also benefited from Alison’s brand transition. We discuss this more in the episode, but basically, because Alison is able to charge more per wedding, she is able to spend more time with those who matter most and less time working.
In case you’re interested in creating a luxury brand or making your current brand more high end, in this episode of Priority Pursuit, Alison explains what a luxury brand is, reasons to consider creating a high-end brand, and how to build a luxury brand as a small business.
In this episode, Alison explains:
- What a luxury brand is
- Why you should consider creating a luxury brand
- How to create a luxury brand
- Know your numbers
- Learn to say no
- Build community
- Identify your ideal client
- Be highly organized and plan ahead
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-build-luxury-brand-small-business
Mentioned Links & Resources
- Alison’s website - http://www.alisonmaephotography.com
- Find Alison on Instagram - https://www.instagram.com/alisonmaephotography/
- Find Alison on Facebook - https://www.facebook.com/AlisonMaePhotography
- Find Alison on Pinterest - https://www.pinterest.com/alisonmaephoto/_created/
- Find Alison on YouTube - https://www.youtube.com/channel/UCMPuJs-Qj5r3Zy9ICP0a-_g
- Find Alison on TikTok - https://www.tiktok.com/@alisonmaephotography?
- Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert - https://amzn.to/3lpoCCD
- Priority Pursuit Episode 020: “How to identify your ideal customer as a creative entrepreneur with Nate Dale.” - https://victoriarayburnphotography.com/how-identify-ideal-customer
- Priority Pursuit Episode 046: “How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon.” - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur
- Priority Pursuit Episode 044: “Exactly How to Determine Your Prices as a Creative Entrepreneur with Chris Deckard of Velvet Lotus Photography. - https://victoriarayburnphotography.com/how-determine-your-prices-creative-entrepreneur/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- When you’re passionate about what you do and who you serve, it can be hard to say “no” and far too easy to fill every minute of every day with something work related.
However, as a small business owner myself who has suffered from burnout, put my marriage in jeopardy for the sake of my business, and battled workaholic tendencies, I can tell you firsthand that if you don’t have boundaries within your business, you, your loved ones, and your clients will eventually suffer.
We’ve talked about the importance of setting boundaries and how to set boundaries on Priority Pursuit before, but today, I want to break down the three kinds of boundaries all small business owners need to set so that you can protect yourself, your relationships, and your client experience.
These boundaries include:
- Boundaries that protect your mental, physical, and spiritual health
- Boundaries that allow you to prioritize relationships
- Boundaries that enable you to serve your clients well
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/three-kinds-bounaries-small-business-owners-need-set.
Mentioned Links & Resources
- “Episode 002: How My Business Almost Cost Me My Marriage” - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/
- “Episode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them” - https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
-
Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
-
Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Is there a brand you can’t get enough of? You watch their every story on Instagram, open any email they send with excitement to see what’s new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you’ve found yourself a bingeable brand, and in this episode on Priority Pursuit, we’re going to talk about how you too can make your own brand binge worthy.
Nikki Arensman is the former Founder and CEO of a nearly million-dollar women’s activewear line, JIVA Active, that started with only a $300 investment. Since then, Nikki is the host of The Business Branding Podcast and the creator of a DFY Branding Kit - Brand Identity Breakthrough that helps service providers to stand out online in an ethical way while not spending thousands on their branding!
Nikki has over a decade’s worth of experience in the branding world and helps female creatives and service providers build binge-worthy brands while staying true to who they are. Whether working one-one-one with a client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.
In this episode, Nikki shares 13 steps you can use to make your own brand binge worthy.
Note: Nikki briefly touches on each of the 13 steps in this episode of Priority Pursuit. To get a more in-depth understanding of how each step works, please check out her Brand Strategy Blueprint*!
In this episode, Nikki explains:
- What a brand is & what it means to have a “binge-worthy” brand
-
13 steps for creating your binge worthy brand
-
What is your vision?
- What is your purpose?
- What is your mission?
- Your difference. How do you stand out?
- Your value propositions. What are you promising your clients?
- What are your values?
- Your voice/your personality
- What is your story?
- How we roll. The little fun things that make you You!
- Who are your dream clients?
- What are your touch points?
- What are your pillars?
-
What are your visuals?
-
There’s never a “wrong time” to create a brand strategy.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-make-brand-binge-worthy
Mentioned Links & Resources
- Nikki’s website - https://www.nikkiarensman.com/
- Find Nikki Instagram - https://www.instagram.com/nikkiarensman/
- Brand Identity Breakthrough - https://bib.nikkiarensman.com/
- Brand Strategy Blueprint - https://nikkiarensmanllc.vipmembervault.com/products/courses/view/1108856
- Nikki’s Free Resource: How Binge Worthy Your Brand Is? - https://www.tryinteract.com/share/quiz/614cb0e49db8040018f96af3
- The Business Branding Podcast - https://podcasts.apple.com/us/podcast/the-business-of-branding/id14152609413
- The Business of Branding Podcast: Episode 68 The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles - https://podcasts.apple.com/us/podcast/68-the-hybrid-hype-method-to-consistently-fill-your/id1415260941?i=1000557215788
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
We’re no strangers to the topic and conversation of diversity and inclusion. But, oftentimes the conversation just hovers around the surface discussing marketing strategies that lack an intentional connection with vendors and clients of color. Are you interested in going beyond the surface with your small business and establishing deeply rooted, genuine connections with vendors and clients of color? If so, then stay tuned for today’s episode of Priority Pursuit.
Randi Smith is the founder and lead designer at Sugar Euphoria - a boutique wedding cake and confectionary studio in North Carolina. As she navigates through the busyness of being an entrepreneur, cake designer, and mother, she faces many challenges; but her story is that of a woman fighting through burnout and working in the negative to have a profitable business.
As a small business owner, Randi has noticed the lack of diversity and inclusion in her space and she wants to be a voice in the industry and continue to have the conversations around diversity that are ever needed today.
And, today, on this episode of Priority Pursuit, Randi is going to help us all better understand how we can support diversity as small business owners regardless of what industry we work in.
In this episode, Randi discusses:
- What diversity and inclusion mean
-
What vendors can do to bridge the gap & cultivate genuine connections with vendors of color & different backgrounds
-
Use social media to build connections
- Offer compensation when seeking collaboration
-
Have a clear plan of how you’re going to market your work
-
How to cultivate genuine relationships with clients of color & authentically market to clients of different backgrounds
- Do your research on your client’s cultural background
- Portray your diverse clients accurately
- What vendors and business owners should do today to be more inclusive
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-support-diversity-small-business-owner
Mentioned Links & Resources
- Sugar Euphoria - https://sugareuphoria.com/
- Find Randi on Facebook - https://www.facebook.com/SugarEuphoria/
- Find Randi on Instagram - https://www.instagram.com/sugareuphoria/
- Find Randi on Pinterest - https://www.pinterest.com/sugareuphoria/
- Find Randi on Twitter - https://twitter.com/SugarEuphoria
- Monique Melton - https://www.instagram.com/moemotivate/
-
Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Mike-Michalowicz-audiobook/dp/B06X15WW79/ref=sr_1_1?crid=1B9OJ2XB2N1N5&keywords=profit+first&qid=1648215874&sprefix=profit+first%252Caps%252C83&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=d7170e7841597589eebad82a5832b7fe&camp=1789&creative=9325
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
Are you a photographer wanting to improve your SEO? Have you heard that you need to identify strategic keywords, but you either have (1) no idea what that means or (2) aren’t sure how to identify keywords for your website or what to do with them?
If so, this episode of Priority Pursuit is for you, my friend! Because, today, we’re discussing how to identify keywords for SEO that will help you book more clients as a photographer.
In this episode, we discuss/answer:
- What are keywords, and how do they help searchers find your content?
- The differences between head and long-tail keywords, and why you want to use long-tail keywords.
- The “rules” you need to follow when choosing long-tail keywords, including:
- You need a long-tail keyword for every webpage and blog post you want search engine users to be able to find.
- Every webpage and blog post needs a different long-tail keyword. You cannot use the same keyword on more than one page.
- Your long-tail keyword needs to be relevant to the page you’re using it on. If your keyword isn’t relevant, search engines will see this, and your search ranking may be
- Long-tail keywords have four or more words. You can occasionally use three words.
- Your long-tail keyword should have between 1-100 searches per month. This helps ensure that your website appears when people are specifically looking for your products or services. If your market is saturated, you can occasionally get away with 100-1000 searches.
- The steps needed to identify long-tail keywords for your web pages and blog posts, which include:
- Create a spreadsheet so you can keep track of which long-tail keyword goes with which web page or blog post.
- Think about your ideal client’s search intent & use common sense & online tools to brainstorm a list of possible long-tail keywords.Tools mentioned include:
- The Google AdWords Keyword Tool
- The Keyword Tool
- Moz’s Keyword Explorer (The free version allows you to explore 30 searches per month.)
- The “Related Searches” section on Google
- Google’s dropdown suggestions
- Use Google AdWords’ Keyword Planner to check the average number of searches per month for each long-tail keyword.
- Identify a relevant long-tail keyword for each web page and blog post.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer.
Mentioned Links & Resources
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- Other Priority Pursuit SEO Episodes - https://victoriarayburnphotography.com/category/priority-pursuit-podcast/seo-podcast/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
-
Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys/
-
Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Do you have too much on your plate? Can you simply not get everything done? Or, would you like to just work less?
If you answered “yes” to any of these questions, my friend, chances are, it’s time to outsource something in your business.
Now, I know what you’re going to say. “Outsourcing isn’t an option for me. Nobody can do __ like I can.”
However, friend, the reality is (1) you cannot grind and do everything in your business forever and expect to grow, and (2) there are things on your to-do list that can be done by others. And, I know you hate to hear this, but chances are, there are things on your plate that can be done better and more efficiently by others.
With this in mind, in this episode of Priority Pursuit, we’re discussing how to successfully outsource tasks in your small business. And, because I’m a photographer and I know that there are several photographers listening, I’m going to explain how I outsource editing with Photographer’s Edit to give us an example to work with.
The steps we discuss in this episode include:
- Determine what you truly can & can’t outsource.
- Create SOPs for the project or task you want to outsource (AKA establish your editing style).
- Decide who you’re going to outsource this task to.
- Provide examples.
- Give feedback & allow the contractor who did the work to make corrections.
- Anticipate that a few changes will need to be made.
- Enjoy having more time on your hands!
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-successfully-outsource-tasks-small-business.
Mentioned Links & Resources
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- High Performance Habits by Brendon Bruchard - https://www.amazon.com/High-Performance-Habits-audiobook/dp/B076BSQ21J/ref=sr_1_1?crid=PBWL6TH0FI3R&keywords=high+performance+habits+brendon+burchard&qid=1650112639&s=books&sprefix=High+Performance+Habits+b%252Cstripbooks%252C68&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=97da29231a63a04d825e22c540772060&camp=1789&creative=9325
- “Episode 051: How to Have a 20-Hour Work Week as a Creative Entrepreneur with Laura Murphy of Laura Lee Creative” - https://victoriarayburnphotography.com/how-20-hour-work-week-creative-entrepreneur/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- At one point, you probably hoped and dreamed for the creative career—whether it be part time or full time—you have now. You probably had thoughts like, “Once I can do what I love every day, I’ll be happy, fulfilled, and motivated to work and create every day.”
Then, before you knew it, you had what you thought you wanted, but a busy schedule, too much work, life, and other factors left you feeling unmotivated, less passionate, and simply struggling to enjoy the work.
Does any of this sound familiar? If so, there’s a chance you’ve experienced burnout in the past or currently are experiencing burnout. But, there’s good news.
Krista Marie Lynch is a photographer, business coach, and the creator and host of the She Calls Her Shots Podcast and Membership. Krista is no stranger to experiencing burnout, which is why Krista Marie helps photographers and creatives recognize burnout in their own lives and offers practical guidance for how to overcome it.
In this episode of Priority Pursuit, Krista is going to break down how to get back on track with your goals when you feel burnt out.
In this episode, Krista discusses:
- What burnout is & how you know when you’re burnt out
- Whether or not burnout is inevitable for all creative entrepreneurs
-
Five practical ways that you can overcome burnout
-
Get comfortable with burnout & give yourself grace
- Find out what triggers your feelings of burnout
- Find someone you can talk to who is going to encourage you
- Release the pressure off of yourself
-
Find material to watch or listen to, & build yourself back up
-
Why burnout is not impossible to overcome
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-back-track-goals-feel-burnt-out.
Mentioned Links & Resources
- Krista’s website - https://kristamarielynch.com/
- She Calls Her Shots Podcast & Membership - https://shecallshershots.com/
- Find Krista on Instagram - https://www.instagram.com/heykristamarie/
- Find Krista on Instagram (Wedding & Branding Photography) - https://www.instagram.com/krista.marie.photography/
- Find She Calls Her Shots on Instagram - https://www.instagram.com/shecallshershots/
- Krista’s Free Masterclass: Profit Plan - https://shecallshershots.com/profitplan
- Priority Pursuit Episode 001 - Are You PRIORITIZING What’s Most Important in Your Personal Life & Business https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business/
- Priority Pursuit Episode 046 - How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur/
- Denise Duffield Thomas: Chill and Prosper Podcast - https://www.denisedt.com/podcast
- Denise Duffield Thomas Instagram - https://www.instagram.com/deniseDT/
- Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms by Denise Duffield Thomas - https://www.amazon.com/Chillpreneur-Creating-Success-Freedom-Abundance/dp/1788172035/ref=sr_1_1?crid=35RSI7NCX0FY6&keywords=chillpreneur+by+denise+duffield+thomas&qid=1648409205&refinements=p_n_feature_browse-bin%253A2656020011&rnid=618072011&s=books&sprefix=chillpre%252Caps%252C786&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=8d2e46e53c56bfc7f6c2c8b56948950e&camp=1789&creative=9325
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
Do you need new branding photos? Whether it’s simply time for updated photos or you’ve never had photos taken for your business, don’t stress. Because, today, you’re going to find out how to prepare for your branding photoshoot!
Erica and Jon Hayes are a husband and wife branding photography team. From working with clients like the Chicago White Sox, Soft Scrub, and Amy & Jordan Demos, Erica and Jon have the expertise to deliver any creative entrepreneur brand imagery that increases brand awareness and builds trust with their ideal clients, which can translate into an increase in revenue.
Erica and Jon are passionate about creating brand imagery that is compelling and intentionally crafted to reflect the vision, goals, and unique messages that their clients have for their businesses.
If you want to strengthen your brand through imagery, tune into this episode, where Erica and Jon explain exactly how to prepare for your branding photoshoot.
In this episode, Erica and Jon explain:
- Why branding photos matter
- What a branding shoot is
- The steps to prepare for your personal branding photoshoot
- Define who you are as a brand
- Determine where you need to be able to use your photos
- Decide what kind of style you want for your photos
- Send your photographer examples of branding photos that you like
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-prepare-your-branding-photoshoot.
Mentioned Links & Resources
- Erica & Jon’s website - https://ericaandjon.com/
- Find Erica & Jon on Facebook - https://www.facebook.com/ericaandjonphotography/
- Find Erica & Jon on Instagram - https://www.instagram.com/ericaandjon/
- Erica & Jon’s FREE Resource: The Personal Brand Shot list - https://ericaandjon.com/prioritypursuit
- Erica & Jon’s FREE Masterclass: Planning and Styling a Brand Photoshoot - https://courses.ericaandjon.com/ps-webinar-registration
- Priority Pursuit Episode 007: How to Develop & Communicate Your Brand as a Creative Entrepreneur - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
- Building a StoryBrand: Seven Proven Elements of Powerful Stories by Donald Miller- https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ref=sr_1_1?keywords=building+a+storybrand+donald+miller&qid=1648490429&sprefix=building+a+sto%252Caps%252C106&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=edff437b390e1e8fde7e9ea43499d00f&camp=1789&creative=9325
- Jasmine Star Podcast - https://jasminestar.com/podcast/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- YES, friend. You did read the title of this episode correctly; a “20-hour work week” is not a typo. If you’re trying to find a semblance of work-life balance (which we don’t believe exists perfectly as a reminder), get your time back, and stop burning the candle at both ends, then you don’t want to miss this episode of Priority Pursuit.
Laura Murphy of Laura Lee Creative is a photographer, systems strategist, business coach, and retreat host for creative entrepreneurs, as well as the creator of TAKE BACK YOUR TIME—an online course all about streamlining your business. More specifically, Laura educates the creative community on all things workflow, systems, productivity, and time management to help them live their lives while running THRIVING businesses!
Laura knows firsthand what it's like to be burned out from overworking and even when she shifted to doing photography full-time, Laura still struggled not to work around the clock. Knowing she couldn’t maintain this kind of work life, Laura created workflows and systems for her business that began to protect her time and let her live life and this made a HUGE difference.
In this episode of Priority Pursuit, Laura explains that creating workflows and systems can help you avoid burnout and offers practical steps so that you too know how to have a 20-hour work week as a creative entrepreneur.
In this episode, Laura shares:
- That a 20-hour work week is indeed possible
- The steps you need to take to make a 20-hour-work week possible, which include:
- Establishing structure
- Streamlining
- Systematizing
- Scaling
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-20-hour-work-week-creative-entrepreneur.
Mentioned Links & Resources
- Laura’s website - http://lauraleecreative.com/
- Find Laura on Facebook - http://www.facebook.com/lauraleecreative
- Find Laura on Instagram - https://www.instagram.com/lauraleecreative/
- Find Laura on Pinterest - http://pinterest.com/lauraleecreative
- Laura Lee Creative’s FREE Quickstart Guide - https://lauraleecreative.com/quickstart
- Laura Lee Creative’s TAKE BACK YOUR TIME Course - https://lauraleecreative.com/takebackyourtime
- Honeybook - https://www.honeybook.com/
- The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business by Micahel E. Gerber - https://www.amazon.com/Myth-Enterprise-Thriving-Business-2010-08-15/dp/B0182PX466/ref=sr_1_1?crid=JIPSAPGKN7JF&keywords=The+E-Myth+Enterprise%253A+How+to+Turn+a+Great+Idea+into+a+Thriving+Business+by+Michael+E.+Gerber&qid=1648216006&s=audible&sprefix=the+e-myth+enterprise+how+to+turn+a+great+idea+into+a+thriving+business+by+michael+e.+gerber%252Caudible%252C440&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=06607d5a7da952ebbc086ecc410371f9&camp=1789&creative=9325
- https://www.amazon.com/gp/product/B0182PX466/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0182PX466&linkCode=as2&tag=victoriara0e1-20&linkId=50b79d864fab67e1862a8dc531927e22
- Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Mike-Michalowicz-audiobook/dp/B06X15WW79/ref=sr_1_1?crid=1B9OJ2XB2N1N5&keywords=profit+first&qid=1648215874&sprefix=profit+first%252Caps%252C83&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=d7170e7841597589eebad82a5832b7fe&camp=1789&creative=9325
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- I can hardly believe it, but this is the 50th episode of Priority Pursuit! Kelsey (my podcast editor), Maile (who writes many of the blog posts and show notes), and I have been creating episodes for a full year, and I’ve loved getting to hang out with each and every one of you on a weekly basis. That said, while we’re now a year into Priority Pursuit, I dreamed of starting a podcast for a few years before it came to fruition. With my workload as a wedding photographer and as an SEO coach, I had no idea how I was going to be able to maintain a podcast well.
But, between the help of contractors, setting up workflows, and choosing the right tools, having a podcast is now something I’m able to pretty easily fit into my schedule.
And, in case you’re dreaming of starting a podcast, in this episode of Priority Pursuit, we’re celebrating 50 episodes by discussing how and why to start a podcast as a creative entrepreneur.
How to Start a Podcast as a Creative Entrepreneur
- Decide why you want to start a podcast & your podcast’s unique brand position.
- Decide on a format for your podcast.
- Determine how you want to monetize your podcast.
- Hire a podcast editor & a writer to transcribe episodes for you.
- Choose your software & tools. (The tools mentioned in this episode are listed below.)
- Libsyn
- GarageBand
- SquadCast
- Blue Yeti Microphone
- Apple AirPods
- Canva
- ConvertKit
- Iris Works
- Calendly
- A website with a blog
- Design a distribution strategy.
- Create needed graphics.
- Create a podcast workflow.
- Create a content calendar.
- Start recording & releasing episodes!
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-why-start-podcast-creative-entrepreneur.
Mentioned Links & Resources
- “Episode 008: How to Define & Communicate Your Brand Position with Nathan Holritz”. - https://victoriarayburnphotography.com/how-define-communicate-unique-brand-position-nathan-holritz/
- Affiliate Link Landing Page Example - http://victoriarayburnphotography.com/pe/
- Affiliate Link Landing Page Example - http://victoriarayburnphotography.com/pe/
- K. Bryson Solutions - https://www.facebook.com/k.brysonsolutions/
- Steph Taylor’s “A-Z Podcast Launch Plan” - https://stephtaylor.co/podcast-course
- Jenna Kutcher’s “Podcast Lab” - https://thepodcastlab.jennakutcher.com/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Perhaps you’ve seen my posts on social media, but we’re moving to Indianapolis! After six wonderful years in Lafayette, Indiana and of being a Lafayette, Indiana wedding photographer, we’ve decided to move an hour south to Indiana’s capital, where we’ll live just outside of downtown Indy.
While we’re excited for this move, as a business owner, this move does come with a lot of work on my end, especially in regards to SEO.
In this episode of Priority Pursuit, I’m sharing what my team and I are doing behind the scenes to adjust my SEO strategy for our new city so that if you find yourself and your business moving any time soon, you’ll know exactly how to update your local SEO when your business moves.
Now, if you aren’t planning on moving, don’t dismiss this episode, because the strategies we’re going to discuss can also be used to improve your local ranking on Google, especially if you aren’t already showing up on page one of search results.
To improve your local Google rankings, you need to:
- Update the keywords on the main pages of your website based on your new location.
- Get a phone number with your new location’s area code.
- Update your online directory listings.
- Ask past clients for online reviews if they haven’t already left them.
- Create niche, location-specific blog posts or content that can be consumed on your website.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-update-local-seo-business-moves.
Mentioned Links & Resources
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
-
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
-
Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Are you utilizing Pinterest for your small business? Heck. Did you even know Pinterest could help potential customers find your products, services, and content? Well, in this episode of Priority Pursuit, Chelsea de Araujo of Chelsea Joy Creative is breaking down exactly how to use Pinterest to attract and serve prospective customers and how to use Pinterest to help your small business make more money in 2022!
Chelsea is an elementary school teacher turned Pinterest manager. Seeing the potential Pinterest had for small businesses, Chelsea became an expert in all things Pinterest and channeled her teacher organizational skills to start Chelsea Joy Creative, where she helps creative entrepreneurs grow their businesses through the same platform you likely save recipes and inspiration.
Because Pinterest is an ever-changing platform, creative entrepreneurs tend to shy away from using Pinterest to its full capacity. But, in this episode of Priority Pursuit, Chelsea makes Pinterest approachable and offers strategies for both service- and product-based creative entrepreneurs. If you want to know how to use Pinterest to attract and serve your ideal clients and ultimately make more sales, be sure to listen to Chelsea’s full interview!
In this episode, Chelsea discusses:
- Why service and product based creative entrepreneurs should use Pinterest
- Best practices for both service and product based small businesses
- Specific strategies for service and product based small businesses
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-pinterest-help-small-business-make-more-money-2022
Mentioned Links & Resources
- Chelsea’s website - https://www.chelseajoycreative.com/
- Find Chelsea on Facebook - https://www.facebook.com/chelseajoycreative
- Find Chelsea on Instagram - https://www.instagram.com/chelseajoycreative/
- Chelsea’s Pinterest Management Packages - https://www.chelseajoycreative.com/packages
- Amy Leblanc Pinterest Course and Facebook Group - https://leveeroadstudio.podia.com/a/x7bsi
- Jenna Kutcher Pinterest Lab - https://thepinterestlab.jennakutcher.com/
- Pinterest Marketing & Strategy with Meagan Williamson - https://www.facebook.com/groups/1742266119167625
- Pinterest for Bloggers and Business Owners - https://www.facebook.com/groups/pinterestentrepreneurs
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Whether you're a wedding photographer or another kind of creative entrepreneur, there are likely countless ways you can better serve your customers AND increase profits through upselling. And, in this episode of Priority Pursuit, KISS Books Founder and CEO Shaun Austin Gordon breaks down the sales strategy he teaches photographers to help them sell a wedding album to every single client (AKA a strategy for better serving customers and increasing profits through upselling).
If you’ve listened to previous episodes of Priority Pursuit, you’ve heard about KISS Books—an heirloom album company for photographers based in Indianapolis, Indiana and the album company that I exclusively use for Victoria Rayburn Photography clients. But, what I haven’t shared about KISS Books is the fact that Shaun’s album sales system allowed me to serve all of my 2021 couples with wedding albums—which did immense things for my client experience—and allowed me to make an additional $20,000 in 2021!
Because KISS Books and Shaun’s album sales system have been such blessings to me, I’m thrilled to have Shaun on the show to explain how to improve your client experience and how to increase profits through upselling.
Side Note: This blog post shares an abbreviated version of Shaun’s album selling process—which can absolutely be adjusted for other industries, products, and services. You can hear more of Shaun’s system in the audio featured at the top of the page, and you can find step-by-step instructions for implementing this system in Shaun’s book, The Stack.
In this episode, Shaun shares:
- What upselling is
- Why upselling is so valuable for creative entrepreneurs
- An exact strategy that you can use to increase your profits through upselling
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-increase-profits-upselling.
Mentioned Links & Resources
- Find Shaun on Instagram - https://www.instagram.com/shaunaustin/?hl=en
- Find Shaun on Instagram at Kiss Books - https://www.instagram.com/kissbooks/?hl=en
- Find Shaun on Facebook - https://www.facebook.com/Kissbooks/
-
KISS Books - https://www.kiss.us/
-
The Stack: Everything You Need to Know about Pricing, Offering, and Serving Your Clients Photo Albums by Shaun Austin Gordon https://www.amazon.com/gp/product/0578766728/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0578766728&linkCode=as2&tag=victoriara0e1-20&linkId=abeda846061b919e9eba3569991a3762
-
Victoria’s Album Page - http://victoriarayburnphotography.com/albums/
-
Essentialism: The Disciplined Pursuit of Less by Greg McKeown - https://www.amazon.com/gp/product/0804137404/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0804137404&linkCode=as2&tag=victoriara0e1-20&linkId=e192c685ba856bb19935d0361570bcc0
-
The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business by Micahel E. Gerber - https://www.amazon.com/gp/product/B0182PX466/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0182PX466&linkCode=as2&tag=victoriara0e1-20&linkId=50b79d864fab67e1862a8dc531927e22
-
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://www.amazon.com/gp/product/1536693154/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1536693154&linkCode=as2&tag=victoriara0e1-20&linkId=2784aa8ef7c67e9cb08d6cd52461b9c3
-
Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
-
Receive $50 off an album at Kiss Books - http://victoriarayburnphotography.com/kiss
-
Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Are you looking for a community of other creative entrepreneurs who you can build relationships with? Have you gotten tired of being your own sounding board and could really use the advice and feedback of others? If so, then this episode of Priority Pursuit is for you!
Courtney Cannon and her husband Robert, make up the husband-wife wedding and branding photography team, The Cannons Photography based in Massillon, Ohio. Courtney and her husband have a passion for serving and loving couples well and pulling out all the stops to show their clients, vendors, and fellow entrepreneurs that they truly care. They’ve even created a styled boutique conference called The Graceful Gathering to teach others how to truly care and serve their clients well.
If you can’t find Courtney behind a camera or mingling about in a crowd making new friends, you might catch her at Chick-fil-a with an ice cold lemonade or having a dance party with her children Max and Cora, or going on a walk dreaming of the day when she and her family will own a Corgi.
Courtney and her husband have purposefully built a thriving business that’s founded on showing people that they care, cultivating meaningful relationships, and being genuine. And in this episode, Courtney shares why community is important and gives practical steps for how you can foster community in your industry as a creative entrepreneur.
In this episode, Courtney shares:
- Why community is so important for creative entrepreneurs
- How to start building community and cultivating community
- How to foster community with clients and vendors
- How workshops can help you foster community with clients & vendors
- The importance of serving well and showing grace
- A little bit of relationship advice
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com
Mentioned Links & Resources
- The Cannons Photography - https://thecannonsphotography.com/
- Find Courtney on Instagram - https://www.instagram.com/thecannonsphotography/
- Find Courtney on Facebook - https://www.facebook.com/thecannonsphotography/
- Find Courtney on Pinterest - https://www.pinterest.com/thecannonsphotography/
- Graceful Gathering - https://thegracefulgathering.thecannonsphotography.com/
-
Find Your Local Rising Tide Chapter - https://www.honeybook.com/risingtide/about-tuesdaystogether
-
Present Over Perfect by Shauna Niequist and Brene Brown - https://www.amazon.com/Present-Over-Perfect-Leaving-Frantic/dp/0310342996/ref=sr_1_1?crid=1ATMBP1NOEZLR&keywords=present+over+perfect&qid=1644769209&s=books&sprefix=present+over+perfect%2Cstripbooks%2C1260&sr=1-1
-
Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?crid=KWUMJB1QMPI4&keywords=profit+first&qid=1644769431&s=books&sprefix=Profit+first%2Cstripbooks%2C129&sr=1-1
-
Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
045.
In this episode of Priority Pursuit, we’re discussing something that scares arguably most creative entrepreneurs: raising your prices.
When you love what you do and you want to serve your customers well, it can be easy to charge less than you, your team (if you have one), and your business need and even deserve.
But, here’s the thing. As a small business owner, you likely work really hard, and you deserve to be compensated for all you do and for all you’ve built. And, as your skills and business grow, you certainly deserve to be able to pay yourself more, to work less, and to reward and build your team. (I mean, that’s the dream, right?)
However, unless you’re charging enough for your products and/or services, you’ll never be able to reach those goals. With this in mind, in this episode of Priority Pursuit, we’re discussing seven signs it’s time to raise your prices as a creative entrepreneur, which include:
- You aren’t able to cover your cost of doing business or pay yourself enough to meet your needs.
- There’s so much demand for your work that you’re turning business away.
- You’ve invested in new equipment or further education.
- You’ve improved your client experience.
- You aren’t making sales, because you’re priced in the “dead zone.”
- Your competitors are charging significantly more than you.
- You’re ready to work less.
If you identify with any of these signs, in this episode, we also discuss strategies you can use to raise your prices without upsetting your customers, including:
- If you need to make a big price change, give your customers a heads-up.
- Raise your prices incrementally.
- Add value to your products or services.
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/signs-time-raise-prices.
Mentioned Links & Resources
- “Episode 044: Exactly How to Determine Your Prices as a Creative Entrepreneur with Chris Deckard of Velvet Lotus Photography” - https://victoriarayburnphotography.com/how-determine-your-prices-creative-entrepreneur
- “Episode 017: How to Create a Client Experience that Allows You to Book More Clients & Raise Your Prices” - https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Have you ever wondered exactly how to determine your prices as a creative entrepreneur? Do you know if you’re charging the appropriate amount for your services and/or products? If you have pricing questions, this episode of Priority Pursuit is for you!
Chris Deckard of Velvet Lotus Photography is a Lafayette, Indiana photographer who photographs diverse subjects. He shoots high school and university seniors, families, weddings, and commercial photography. And, on top of this, he mentors and offers workshops to other photographers.
When Chris isn’t behind a camera or computer, he can be found cooking, sipping on a nice bourbon, or spending time with his three children and his dog, Sophie.
With over a decade’s worth of photography and business experience, Chris has successfully determined the prices that move the needle forward in his business. The pricing advice and guidance he offers in this episode of Priority Pursuit is not just for photographers. Chris’s formula can be used by any creative entrepreneur who wants to know exactly how to determine their prices and grow their business.
In this episode, Chris shares:
- Determining your prices starts with defining the cost of doing business
- Exactly how to determine your cost of doing business
- How to determine what to pay yourself
- How to determine what to charge for both services and products
- What to do if these numbers scare you
You can find a more detailed version of this episode’s show notes at:
https://victoriarayburnphotography.com/how-determine-your-prices-creative-entrepreneur.
Mentioned Links & Resources
- Velvet Lotus Photography - https://www.velvetlotus.com/
- Find Chris on Instagram - https://www.instagram.com/velvetlotusphoto/
- Find Chris on Facebook - https://www.facebook.com/velvetlotusphoto
- Mentorship with Chris - https://www.velvetlotus.com/photographers/
- Chris’s Spreadsheet Template https://tremendous-architect-2346.ck.page/8acb0dc9d0
- Amanda Holloway Photography - https://amandaholloway.com/
- Bobbi Sheridan Photography - https://bobbiphoto.com/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- As a small business owner, you’re likely already well aware of the importance of posting to and utilizing Facebook, Instagram, and various other social media platforms.
However, I have a question for you. Are you utilizing your Google Business Profile (formerly called “Google My Business”)?
If you’re like most small business owners, you probably created your account for the sake of having the online directory listing, but you haven’t updated your Profile since signing up and have yet to share a single post. And, friend, I want to encourage you to change this so that you can improve your search engine rankings.
Your Google Business Profile needs to be part of your SEO and marketing strategy, and in this week’s episode of Priority Pursuit, we’re breaking down exactly why you should be updating and posting to your Google Business Profile regularly, as well as what you should be sharing on your Google Business Profile.
What is a Google Business Profile?
First of all, what is a Google Business Profile? Google Business Profile is essentially an online storefront where you can display and share updates, photos, videos, your hours, your policies, and more about your business.
When people search for products or services you offer or for your business specifically, Google then uses Google Business Profile to provide Google users with a snapshot of your business. If they’d like to learn more, Google users can then visit your website or even contact you for a quote through your Google Business Profile (if you have this setting turned on).
Why is it important to update & post to your Google Business Profile?
- Your Google My Business profile will put your information in front of potential customers faster.
- Google is the leading search engine & will likely always prioritize its own features & tools.
- Google Business posts are searchable.
- Having an active Google Business Profile can drastically improve your local SEO.
- Few business owners are taking advantage of Google Business Profiles, which will give you a chance to stand out.
What should you share on your Google Business Profile?
- Make sure all information displayed on your Google Business Profile is accurate & up to date.
- Post to your Google Business Profile regularly.
- Ask for Google Reviews, which are part of your Google Business Profile.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/why-you-should-be-updating-posting-your-google-buisness-profile.
Mentioned Links & Resources
- The New Adventure Workshop - https://newadventureproductions.com/workshop
- Google Business Profile - https://www.google.com/business/
- “Episode 004: Five Ways to Improve Your SEO for Free” - https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO”
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- If you’ve been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO. However, one of the most effective ways to improve your Google rankings is to get backlinks to your website. If you have no idea what a backlink is, don’t worry. In this episode of Priority Pursuit, we’re discussing what backlinks are, why backlinks matter for SEO, and six easy easy ways you can get backlinks as a creative entrepreneur so you can move your website up the Google ladder so that more of your ideal clients can find your products, services, and content!
What are backlinks?
A backlink (also referred to as an “inbound link”) is simply a link from another website to your website.
Why do backlinks matter?
To achieve this goal, Google ranks content based on EAT, which stands for “expertise,” “authority,” and “trustworthiness.” In other words, Google prioritizes—and more or less rewards—credible websites by ranking them well, which makes Google users more likely to click on and visit these well-ranking sites.
If you want to improve your SEO, you need to prove to Google that your website is credible and has authority. And, arguably, the most effective way to do this is to get backlinks to your website.
Six Easy Ways You Can Get Backlinks as a Creative Entrepreneur
- Create consistent online directory listings.
- Free Online Directories
- Google: https://www.google.com/business/
- Bing: https://www.bing.com/?toWww=1&redig=D61419D79A244C0F82090C7E122A5C63
- Yelp: https://www.yelp.com/
- YP.com: https://www.yellowpages.com/?re=yp
- LinkedIn: https://www.linkedin.com/directory/companies/
- White Pages: https://www.whitepages.com/business
- Better Business Bureau: https://www.bbb.org/
- Manta: https://www.manta.com/
- Alignable: https://www.alignable.com/
- Apple Maps: https://appleid.apple.com/account#!&page=create
- Foursquare: https://foursquare.com/
- Angi” https://www.angieslist.com/
- Merchant Circle: https://www.merchantcircle.com/
- Super Pages: https://www.superpages.com/
- Local.com: https://www.local.com/
- Hot Frog: https://www.hotfrog.com/
- Industry-specific Online Directories
- Location-Specific Online Directories
- Yext: https://www.yext.com/pl/powerlistings/plans.html
- Free Online Directories
- Link to your website from social media.
- Get your work featured or published online.
- “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris”: https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/
- Serve as a guest blogger or podcast guest.
- Apply to be a guest on Priority Pursuit: https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/
- Get featured as a “preferred vendor.”
- Create great content so others want to link to your site!
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/things-you-must-have-website-creative-entrepreneur.
Mentioned Links & Resources
- New New Adventure Workshop - https://newadventureproductions.com/workshop
- Yext Packages - https://www.yext.com/pl/powerlistings/plans.html
- Example Link from Victoria’s Instagram Bio - http://victoriarayburnphotography.com/instagram
- Apply to Be a Guest on Priority Pursuit - https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/
- “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris” - https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/
- Apply to Be a Guest on Priority Pursuit - https://victoriarayburnphotography.com/contact-victoria-rayburn-photography/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- This may or may not be true for you, but I think it’s safe to say that while nearly all creative entrepreneurs prioritize and see value in social media, many creative entrepreneurs fail to prioritize their websites and even neglect them altogether.
However, here’s the thing. Your website is your most powerful marketing tool! When built strategically, your website will:
- Serve as a 24/7 salesperson for your business
- Attract your ideal customers and repel those who aren’t a good fit for you
- Display your work and products at their best
- Communicate your brand
- Serve as your safe haven on the Internet regardless of algorithm changes
Basically, your website should be at the center of your marketing efforts, and every other marketing tool—including SEO, social media, email marketing, and more—should be driving your ideal customers to your website so they can learn more about you and what you offer.
Now, because I know you don’t want overwhelm to stand between you and having a website that (1) serves your clients well and (2) enables you to meet your business goals, let’s simplify the web development process. Instead of getting lost in the weeds by thinking about all of the things your website could do or the way it could look, in this episode of Priority Pursuit, we’re breaking down the seven things you must have on your website as a creative entrepreneur to convert website visitors into paying customers.
These seven things include:
- A brand position statement that clarifies what you offer, who you serve, and where you serve
- A step-by-step booking or purchase process
- A clear call to action
- Straightforward pricing
- Clear offer details
- Client testimonials
- Your personality!
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/things-you-must-have-website-creative-entrepreneur.
Mentioned Links & Resources
- Marketing Made Simple by Donald Miller - https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=victoriara0e1-20&linkId=feb6715565e4a6fc46b15a12951d01ab
- Building a Story Brand by Donald Miller - https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=victoriara0e1-20&linkId=feb6715565e4a6fc46b15a12951d01ab
- “Episode 008: How to Define & Communicate Your Brand Position with Nathan Holritz” - https://victoriarayburnphotography.com/how-define-communicate-unique-brand-position-nathan-holritz/
- Victoria Rayburn Photography Wedding Photography Page - https://victoriarayburnphotography.com/
- Victoria Rayburn Photography Pricing Page - http://victoriarayburnphotography.com/pricing
- “Episode 007: How to Develop & Communicate Your Brand as a Creative Entrepreneur” - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
- “Eights Things Every Photographer’s Website Needs to Convert Visitors into Clients” - https://victoriarayburnphotography.com/eight-things-your-photography-website-needs/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Do you want to make more money with your small business? To be fair, what small business owner doesn’t?!
While you might assume that you need to add an entirely new product or service to increase your revenue, there are a lot of ways you can make more money practically doing what you’re already doing. You simply need to make a few changes to your processes.
In this episode of Priority Pursuit, I’m excited to discuss five easy ways to make more money in your small business:
- Resell work you’ve already created.
- Upsell to your current customers.
- Utilize affiliate links in your content.
- Charge for coaching sessions.
- Raise your prices.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/ways-make-more-money-your-small-business.
Mentioned Links & Resources
- Show Notes: http://victoriarayburnphotography.com/ways-make-more-money-your-small-business
- “Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co.” - https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Pixieset - https://pixieset.com/ref/8kKrzZAaKX
- Amazon Associates - https://affiliate-program.amazon.com/
- Business Coaching for Photographers with Victoria - https://victoriarayburnphotography.com/business-coaching-photographers/
- SEO Coaching for Photographers with Victoria - https://victoriarayburnphotography.com/seo-coaching-photographers/
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks
Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Welcome to the first episode of “The Priority Pursuit Podcast”—a podcast dedicated to helping creative entrepreneurs define, maintain, and pursue both their personal and business priorities!
As a recovering workaholic, I’ve learned the hard way what loving your job too much can do to your personal life. While I don’t believe work-life balance exists, I do believe there’s power in determining your priorities—both in your personal life and in your business—and making choices and creating systems based around what’s most important to you and what’s going to lead to results.
Relationships, effective marketing strategies, setting boundaries, delegating, creating an incredible client experience, and keeping your priorities at the core of everything you do are exactly what you, experts, and I will be discussing every week.
With this in mind, it only makes sense for the very first episode of “Priority Pursuit” to be about identifying your priorities and assessing how well you’re pursuing what’s most important to you both in your personal life and your business and getting all of this information down on paper.
How to Determine & Assess Your Personal Priorities
- Make a list of the people & activities that are most important to you, & put them in order of most to least important.
- Use your calendar to assess whether or not you’re making time for what’s most important in your life.
- If you aren’t prioritizing your priorities, determine why.
- Get specific about what needs to change in order to make your hypothetical priorities your real priorities.
How to Determine & Assess Your Business Priorities
- Determine how your paying clients are finding you to figure out what your top business priorities should be.
- Make a list of all of your business tasks.
- Compare your lists & determine which tasks are needed for your priorities.
- Stop putting tasks on your to-do list that aren’t moving the needle in your business.
- Use your new-found time to help your business grow!
Find a more detailed version of this episode’s show notes at https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Get 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Have you ever wondered how to become an “award-winning” business owner? I mean, you work hard. You produce great work. However, while you regularly see industry peers receiving awards, nobody is knocking on your door to give you a trophy. What gives?
Thankfully, in this episode of Priority Pursuit, award-winning and published wedding photographer Jasmine Norris of Jasmine Norris Photography is sharing exactly how you can become an award-winning business owner—including how you can be named to The Knot and WeddingWire’s “Best of Weddings” lists if you’re a wedding vendor.
Just to name a few of the awards Jasmine has earned throughout her career (You can find a more extensive list here!), Jasmine is a six-time winner of WeddingWire’s Couples’ Choice Awards, a seven-time winner of The Knot’s Best of Weddings, and a four-year Stevie Awards recipient (with multiple awards earned each year).
Jasmine is an incredible photographer and business owner and is certainly deserving of these awards. However, Jasmine doesn’t simply receive awards regularly. She’s made applying for awards part of her workflow and uses her awards to leverage her business. And, in this episode of Priority Pursuit, she shares how you can and why you should be doing the same.
Jasmine shares more in the audio of this episode, but essentially, to become an award-winning business owner, you need to:
- Nominate your business and apply for awards. Don’t wait for others to nominate you.
- Research awards within your community, state, or area.
- Research awards within your industry.
- Research general awards.
- Set up workflows to make applying for awards simple & routine.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-become-award-winning-business-owner
Mentioned Links & Resources
- Show Notes: http://victoriarayburnphotography.com/how-become-award-winning-business-owner
- Jasmine Norris Photography - https://www.jasminenorris.com/
- Find Jasmine on Instagram - https://www.instagram.com/jasmine.norris/?hl=en
- Find Jasmine on Facebook - https://www.facebook.com/JasmineNorrisPhotography/
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Join the Waitlist to Join the 2022 In Focus Marketing Summit - https://www.infocusmarketingsummit.com/
- The holidays are here, friends! And, as wonderful as this time of year is, it can be a lot for small business owners and often hard to enjoy because there’s just so much on our plates.
With this in mind, in this week’s episode of “Priority Pursuit,” we’re discussing five ways you can better prepare your business, mind, and heart for a little time off this year without letting things fall through the cracks in your business.
We dive deeper in the show, but the five tips are:
- Turn your out-of-the-office response on.
- Create an email template for new inquiries so you can respond quickly.
- Schedule the activities you want to do, & arrange your work schedule around them.
- Plan your social media content in advance.
- Be present.
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/tips-preparing-your-business-heart-holidays-small-business-owner.
Other Mentioned Links & Resources
- Show Notes - http://victoriarayburnphotography.com/tips-preparing-your-business-heart-holidays-small-business-owner
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
- Small business owner friends, just like you do your best to serve your customers well and meet their needs, Google does the same for its users. As the world’s leading search engine, Google’s goal is to to help its users find the information they’re looking for as quickly, directly, and as easily as possible. As a result, Google is constantly making improvements and updates to its algorithm.
If you’ve listened to past Priority Pursuit episodes about SEO, you know this is a topic I’m very passionate about and that I firmly believe I’m able to be a full-time wedding photographer because of SEO.
Every year, 40% of my couples find me through Google, meaning SEO is responsible for 40% of my income. And, while it took time to get my website to the first page of Google, every lead I receive from Google is (1) 100% free and (2) highly qualified because these leads are already actively looking for my services and content.
I’ve been working with SEO in one capacity or another since 2012, and in the last 10 years, I’ve witnessed countless Google algorithm changes and SEO trends. And, I can honestly say that I’m really excited about what Google is doing in 2022, because these changes are truly beneficial to you and me as both Google users and small business owners.
If you’re sweating thinking about these changes, take a deep breath. As of right now, in my opinion, there are eight SEO trends for 2022 small business owners need to be aware of, and they’re all positive.
- Google has switched to the “MUM” update.
-
- Learn more about the MUM update here: https://blog.google/products/search/introducing-mum/.
- Install Google Search Console to access your Core Web Vitals: https://search.google.com/search-console/about.
- Load speed matters more than ever before.
- Remember that keywords still matter. If you have questions about keywords, listen to “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO”: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/.
- When developing content, make “user intent” your top priority.
- To be featured as a “direct snippet,” you need to answer questions clearly & concisely.
- In terms of SEO, mobile experience matters more than desktop experience.
- Begin optimizing new content with Voice Search in mind.
- Video is going to play an even bigger role in SEO.
- Your Google Business Profile matters.
To learn more about one-on-one SEO coaching with Victoria, visit https://victoriarayburnphotography.com/seo-coaching-photographers/.
Other Mentioned Links & Resources
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO”: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- In this week’s episode of Priority Pursuit, we’re changing things up a bit. And, to be honest, I’m sharing something on the show that I never planned to share—my testimony (AKA how and why I believe in God).
Now, this isn’t necessarily a Christian podcast, but I am a Christian, and over the last few months, I’ve been talking to many creative entrepreneurs who (1) also struggle with many of the same things I do and (2) have had similar life experiences. As a result, I feel called to share my story.
And, in case this episode helps just one person feel less alone or know they have inherent value regardless of their accomplishments or their business’s revenue, I’m honored to get to share my testimony—why I find my worth in Christ and not my work—with you (or whomever takes the time to listen).
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
- Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- As a small business owner and creative entrepreneur, do you truly understand how to market your business?
I mean, I don’t know about you, but whenever I scroll through Instagram, my podcast feed, or even my inbox, I feel like I’m hit with countless marketing ideas and tactics. And, for a lot of small business owners, this can feel overwhelming.
Afterall, which tactics actually work? How do you develop a marketing strategy as a small business? How do you ensure the time you dedicate to marketing your business is time and energy well spent? And, how do you market your business in a way that actually leads to more money?
Thankfully, in this week’s episode of Priority Pursuit, Treefrog Marketing Founder and Chief Marketing Strategist Kelly Rice is sharing a three-step marketing strategy that is proven to work for small businesses of all kinds.
Located in Lafayette, Indiana, Treefrog Marketing is a marketing agency that specifically works with small businesses. Since 2000, Kelly and her team have been helping small businesses grow and increase their revenue through science-based marketing protocols that actually work.
While I highly recommend listening to this episode and downloading out Treefrog’s “Three Steps to Effective Marketing” guide for more details, below you’ll find an outline of Kelly’s complete marketing strategy for small businesses:
- Stop talking about yourself.
- Get the brain’s attention.
- Audience
- Website
- Content
- Promotion
- Build a solid plan of action that includes:
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/complete-marketing-strategy-small-businesses.
Mentioned Links & Resources
- Show Notes: http://victoriarayburnphotography.com/complete-marketing-strategy-small-businesses
- Treefrog Marketing’s Website: https://www.treefrogmarketing.com/
- Treefrog’s Blog: https://www.treefrogmarketing.com/small-business-marketing-blog/
- “Three Steps to Effective Marketing” Ebook: https://www.treefrogmarketing.com/small-business-digital-marketing-packages/#3stepsdownload
- Treefrog’s Small Business Digital Marketing Service: https://www.treefrogmarketing.com/small-business-digital-marketing-packages/
- Follow Treefrog on Instagram: https://www.instagram.com/treefroggers/
- “Episode 008: How to Define & Communicate Your Brand Position with Nathan Holritz”: https://victoriarayburnphotography.com/how-define-communicate-unique-brand-position-nathan-holritz/
- Building a Story Brand by Donald Miller: https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=victoriaray01-20&linkId=4b0d4763a631e2c4c7a3db1711dc5c6b
-
Business Made Simple Courses: https://businessmadesimple.com/
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- As a creative entrepreneur, other than money, what’s one thing you wish you had more of? For most of us, the answer is time.
There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn’t a commodity that can be purchased.
However, there are tools, services, and resources you can invest in (or put on your Christmas list) that will save you time and, thus, give you more time to do what you love and focus on the needle-moving tasks within your business.
In case you’d love to be gifted with more time, in this episode of “Priority Pursuit,” we’re discussing 11 time-saving gifts to ask for this Christmas as a creative entrepreneur! (Side note: Many of these are also tax-deductible business expenses. So, don’t hesitate to treat yourself!)
- A Roomba - https://www.amazon.com/gp/product/B07QNM7YDM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07QNM7YDM&linkCode=as2&tag=victoriaray01-20&linkId=9d96f71956975215b8148b01efe79167
- Blue Apron - https://www.blueapron.com/
- Hello Fresh - https://www.hellofresh.com/
- Any Service That’s Going to Allow You to Do Less Thinking, Planning, or Work
- Amy & Jordan Demos Courses - https://www.amyandjordan.com/
- Katelyn James Courses - https://katelynjames.com/
- Courses or Education
- TSA PreCheck - https://www.tsa.gov/precheck
- CLEAR - https://www.clearme.com/
- TSA PreCheck or CLEAR
- Wine & Watercolors with Roseberry & Co - https://roseberryandco.com/
- Adventure Challenge - https://www.theadventurechallenge.com/
- Cellar Wine Bistro Wine Club - https://cellar422wines.com/
- Pre-planned Date or Friend Nights
- Planner - https://www.emilyley.com/collections/simplified-planner
- Audible - https://www.audible.com/ep/giftcenter
- Chirp - http://fbuy.me/s2L-D
- Audiobook Gift Card
- Airpods - https://www.amazon.com/gp/product/B07PYLT6DN/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07PYLT6DN&linkCode=as2&tag=victoriaray01-20&linkId=a2766bd8bbb3159876179d43816f02b6
- Alexa or Echo - https://www.amazon.com/gp/product/B07XKF5RM3/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07XKF5RM3&linkCode=as2&tag=victoriaray01-20&linkId=4fb996def73100368a414e0420a47673
- Phone Tripod - https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=36aa9a3227ff9e513e2fc4856408d16d
- Anything That’s Going to Allow You to Prioritize Self Care
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/time-saving-gifts-ask-christmas-creative-entrepreneur.
Other Mentioned Links & Resources
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Practicing and prioritizing self care as a creative entrepreneur is often a challenge because self care just never seems to fit in with all the work that has to be done, especially during busy seasons. And, even when busy seasons wind down, self care still tends to get put on the back burner because—well—there’s always more work that can be done. (Enneagram 3’s, do you feel this in your bones right now?)
But, according to Mental Health Therapist Courtney L. Porter, who’s coined herself as the “self care therapist,” making self care a priority is a must for creative entrepreneurs who want their lives and businesses to thrive. (Side note: This probably goes without saying, but creative entrepreneurs aren’t notoriously great at taking care of themselves or prioritizing their mental health.)
Based in Memphis, Tennessee, Courtney has dedicated her practice to helping creative entrepreneurs and small business owners better understand and practice self care. Between her professional niche, being a business owner herself, and the fact that Courtney is married to a photographer and works alongside him, Courtney truly knows how hard self care can be for creative entrepreneurs.
And, in this episode of Priority Pursuit, Courtney defines what self care means, shares the six key elements of self care, explains why self care is important, and gives practical steps to help you start practicing and prioritizing self care as a creative entrepreneur.
If you’ve been meaning to make self care more of a priority, this episode of Priority Pursuit is for you!
In this episode, Courtney explains:
- The six key elements of self care
- Why creative entrepreneurs need to prioritize self care
- Why creative entrepreneurs tend to be bad at self care
- How to start practicing and prioritizing self care with just 15 minutes a day
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/practice-prioritize-self-care-creative-entrepreneur.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/
- Courtney Porter’s Website: https://courtneylporter.com/
- Social Worker Supervision: https://courtneylporter.com/social-workers#gallery-overlay
-
Find Courtney on Instagram: https://www.instagram.com/courtneylporterlcsw/
-
The Power of the Subconscious Mind by Joseph Murphy https://www.amazon.com/Power-Your-Subconscious-Mind/dp/1614270198
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Does the thought of creating Instagram reels intimidate you? Do you feel like you’re creating reels blindy? I mean, what content do you share? What audio do you use? What trends do you follow?
Well, friend. Don’t worry. In this episode of Priority Pursuit, we’re breaking down how you can practically and strategically create Instagram reels in just four easy steps.
- Make a list of potential ideas for reels that stem from your brand topics, frequently asked questions you receive from clients, and things you wish your clients knew.
- Create your reel to trending audio to boost engagement.
- Batch reels to make the most of your time.
- Use your reels to create other content (blogs, posts, etc.)
You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/practical-strategic-steps-create-instagram-reels.
Links & Mentioned Resources
- Show Notes: http://victoriarayburnphotography.com/practical-strategic-steps-create-instagram-reels
- “Episode 007: How to Develop & Communicate Your Brand as a Creative Entrepreneur”:
- https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
- If you’re currently doing something on the side that you’re passionate about, let’s be real for a second. It would be amazing if you could quit your 9-5 job tomorrow, go out on your own, and make money doing whatever it is that you love.
However, for most of us, quitting a steady job tomorrow isn’t wise, and it will take time, work, and patience to make your side hustle your main hustle.
I spent a little more than two years building my photography business while also working a 9-5 job before I was ready to go out on my own. And, in case you’re dreaming of doing what you love full time, in this episode of Priority Pursuit, we’re discussing how to make your side hustle your main hustle in 11 steps!
- Master your craft.
- Do the math.
- Have an expert double check your math.
- Determine when you can realistically go full-time & patiently hustle in the meantime.
- Build TWO emergency funds.
- Develop a strong online presence so your ideal clients can find you easily.
- Foster genuine relationships with others in your industry.
- Purchase the equipment you need while you still have a steady income.
- Automate and outsource what you can.
- Serve your current clients well.
- Love what you do!
You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/how-make-side-hustle-main-hustle.
Links & Mentioned Resources
- Show Notes: http://victoriarayburnphotography.com/how-make-side-hustle-main-hustle
- Katelyn James Courses: https://katelynjames.com/store
- Amy & Jordan Demos Courses: https://www.amyandjordan.com/store
- BlueSafe Financial: https://www.bluesafefinancial.com/
- “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters”: https://victoriarayburnphotography.com/building-your-business-through-vendor-relationships-arielle-peters/
- Samaritan Ministries Healthcare: https://samaritanministries.org/
- Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co.”: https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
- In the 21st century, there are countless ways to learn. I mean, there are podcasts, online courses, YouTube videos, conferences, workshops, masterminds, and so many other options.
These are all great resources and opportunities; however, I don’t know about you, but sometimes, I need to learn the old fashioned way with black text on white paper where I can write notes in the margins, make highlights, and dogear the pages I want to return to.
With this in mind, in this episode of Priority Pursuit, we’re talking books. And, I’m excited to share what I believe are 10 must-read books for creative entrepreneurs!
Note: You’ll find links to purchase each of these books from both Amazon and Second Flight Books below each description. Second Flight Books is a wonderful bookstore in Lafayette, Indiana. If you can, I want to encourage you to show Second Flight Books a little love by shopping small and purchasing from this local bookstore!
10 Must-Read Books for Creative Entrepreneurs
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
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- Purchase from Amazon: https://www.amazon.com/gp/product/1536693154/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1536693154&linkCode=as2&tag=victoriaray01-20&linkId=f594615b64884bb04bd13e3a4437031e
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Building+a+StoryBrand&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Purchase from Amazon: https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=victoriaray01-20&linkId=eea08d84004a9fcb4f7290277250e22c
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Marketing+Made+Simple&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Marketing Made Simple by Donald Miller
- Purchase from Amazon: https://www.amazon.com/gp/product/B00X47ZVXM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00X47ZVXM&linkCode=as2&tag=victoriaray01-20&linkId=fb42b356d9791cd9f1e217374db48a89
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Deep+Work&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
- Purchase from Amazon: https://www.amazon.com/gp/product/B07L9XKGKL/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07L9XKGKL&linkCode=as2&tag=victoriaray01-20&linkId=b30b8ef1c341be370296f9ca4b8244cam
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Atomic+Habits&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
- Purchase from Amazon: https://www.amazon.com/gp/product/B07F3DM7C1/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07F3DM7C1&linkCode=as2&tag=victoriaray01-20&linkId=d99b85203df489116823b997089e6f9c
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Free+to+Focus+by+Michael+Hyatt&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt
- Purchase from Amazon: https://www.amazon.com/gp/product/1949709469/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1949709469&linkCode=as2&tag=victoriaray01-20&linkId=4648df455bf197272cf12fa9198337d0
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Superfans&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Superfans: The Easy Way to Stand Out, Grow Your Tribe, & Build a Successful Business by Pat Flynn
- Purchase from Amazon: https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0671027034&linkCode=as2&tag=victoriaray01-20&linkId=be3a4031f7eb09f557be7b5d21a03b28
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=How+to+Win+Friends+%26+Influence+People&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- How to Win Friends & Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie
- Purchase from Amazon: https://www.amazon.com/gp/product/0310342996/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0310342996&linkCode=as2&tag=victoriaray01-20&linkId=18922102c9da69b1697df3e4b7d9403f
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Present+Over+Perfect+&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Present Over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living by Shauna Niequist
- Purchase from Amazon: https://www.amazon.com/gp/product/1596384026/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1596384026&linkCode=as2&tag=victoriaray01-20&linkId=73cfe15e0036359418e603fc292d5435
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Gospel+Treason&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Gospel Treason: Betraying the Gospel with Hidden Idols by Brad Bigney
- Purchase from Amazon: https://www.amazon.com/gp/product/073521414X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=073521414X&linkCode=as2&tag=victoriaray01-20&linkId=0b372d023beda343d53ee895ae565ca8
- Purchase from Second Flight Books: https://www.bookmanager.com/scndflt/?searchtype=keyword&qs=Profit+First%3A+Transform+Your+Business+from+a+Cash-Eating+Monster+to+a+Money-Making+Machine+&qs_file=&q=h.tviewer&using_sb=status&qsb=keyword
- Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Links & Mentioned Resources
- Show Notes: http://victoriarayburnphotography.com/10-must-read-books-creative-entrepreneurs
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community: https://www.facebook.com/groups/179106264013426
Book Giveaway
Who doesn’t love a book giveaway?! Victoria would love to gift you with the book of your choice from this list! To enter to win, either:
- Leave Priority Pursuit a review on Apple Podcasts AND shoot Victoria a DM on Instagram @victorialrayburn so we have your info if you win (Your name will be entered to win 5 times if you complete this step.)
- Share a screenshot of your favorite episode of Priority Pursuit, share the episode on your Insta stories, and tag @victorialrayburn (You’ll be entered to win once for every episode shared to your stories!)
Enter to win by Monday, November 1 at 11:59 pm ET. Winners will be announced on Wednesday, November 3, 2021!
What began as a fun, unique way to raise money for a mission trip through watercolor artistry became a passion, a way to connect with others, and a successful business.
Jessie Roseberry of Roseberry & Co. is a watercolor artist and educator based in West Lafayette, Indiana. While Jessie’s business started small in 2017, she quickly had more work than she could handle on her own. Jessie knew she needed to add help if she wanted to continue serving her clients well.
In this episode of Priority Pursuit, Jessie shares valuable insights into the process of hiring and building a team that will grow and support your business—even if this simply means hiring one person to help you a couple hours per week.
Jessie explains:
- How to know you need help within your business
- The process of adding and training new team members
- Strategies for overcoming challenges when building your team
- Helpful tips for when you’re feeling overwhelmed in your business
The insights, honest stories, and wisdom Jessie shares about her business and building a team as a creative entrepreneur are valuable nuggets for any business owner who is feeling a little (or very) overwhelmed and is ready to make a change!
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry.
Mentioned Links & Resources
- Show Notes: http://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry
- Roseberry & Co.’s Website: https://roseberryandco.com/
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Follow Jessie on Instagram: @roseberryandco or https://www.instagram.com/roseberryandco/
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Follow Jessie on Facebook: https://www.facebook.com/RoseberryandCo
- The Goal Digger Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/
- The Business Boutique Podcast with Christy Wright: https://www.ramseysolutions.com/shows/the-business-boutique-podcast
- Emily Grey of The Flourish Market: https://emilygreyco.com/
- Skillshare: https://www.skillshare.com/
-
Jen Sweeney Designs: @jsweeneydesigns or https://www.instagram.com/jsweeneydesigns/?hl=en
-
Cara Rosalie Olsen @rosaliegwenpaperie or https://www.instagram.com/rosaliegwenpaperie/?hl=en
-
The 7 Habits of Highly Effective People by Stephen Covey: https://www.amazon.com/gp/product/1982137274/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1982137274&linkCode=as2&tag=rayburnvict05-20&linkId=173cce58348447f7040a245dcc1b0f61
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- In August, I had the opportunity to attend WPPI—a photography conference in Vegas. I learned a lot and had a great time with my good friend Jasmine Norris.
But, since attending this conference and specifically Ben Hartley’s “Work Hard on Your Business, Make a Salary. Work Hard on Yourself, Make a Fortune” lecture, there’s been one piece of advice that I can’t stop thinking about, and that’s Ben’s recommendation to “have high standards but low expectations.”
In this episode of Priority Pursuit, we’re exploring:
- What it means to have high standards but low expectations
- Examples of high standards and how to set them
- How having low expectations can improve your mindset
You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/why-important-have-high-standards-low-expectations-creative-entrepreneur-according-ben-hartley.
Links & Mentioned Resources
- WPPI - https://wppiexpo.com/
- Ben Hartley - https://benhartley.com/
- Booked Solid Course - https://sixfigurephotography.com/booked/
- Six Figure Photography Podcast - https://sixfigurephotography.com/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- If you’re checking out this episode while it’s still new, then it’s early October. And, you’re likely thinking, “Slow season? Why are we talking about slow season? We’re in the midst of/we’re about to approach my business’s busiest time of year!”
And, friend, I get it. If you’re a photographer or wedding vendor, fall likely has you busy right now. Or, if you own a boutique, work in retail, or have another business where many of your sales happen during the holidays, your busy season is just beginning.
That said, your busy season will come to an end, and for many businesses, a “slow season” follows the busy season. But, just because shoots, sales, etc. slow down doesn’t mean you don’t have things to do. In fact, slow season is the perfect time to work “on” your business instead of “in” your business so you can help your business grow and improve.
To help you plan ahead, set goals, and make the most of your slow season, in this week’s episode of Priority Pursuit, we’re discussing eight ways you can improve your business this slow season!
- Create or revisit your ideal client avatar.
- Update your website.
- Create content for the next year.
- Create a social media calendar.
- Prepare publication submissions.
- Address any inefficiencies in your business.
- Improve your client experience.
- Invest in professional development.
You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/eight-ways-improve-business-slow-season.
Links & Mentioned Resources
- “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” -https://victoriarayburnphotography.com/how-identify-ideal-customer/
- Treefrog Marketing https://www.treefrogmarketing.com/
- ShowIt - https://showit.co/
- “Eight Things Your Photography Website Needs to Convert Visitors into Clients” - https://victoriarayburnphotography.com/eight-things-your-photography-website-needs/
- “Episode 022: How to Get Published as a Wedding Photographer with Jasmine Norris” - https://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris/
- Iris Works - https://victoriarayburnphotography.com/iris/
- “Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co” - https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- “Episode 017: How to Create a Client Experience that Allows You to Book More Clients & Raise Your Prices” - https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices/
- “Episode 018: How to Create the Perfect Client Welcome Gift” - https://victoriarayburnphotography.com/how-create-perfect-client-welcome-gift/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426
- Ellie McKinney of Ellie McKinney Photography is a destination wedding photographer and educator who offers mentorship for photographers and business owners. Since 2011, Ellie has strategically planned, set goals, and worked tirelessly to create a successful, profitable six-figure business where she is able to serve her clients well AND sit down at a table for dinner with her family every night.
In this week’s episode of “Priority Pursuit,” Ellie shares insights and offers practical steps to help you to create a six-figure business and live the life you love by discussing the following topics:
- What does it mean to make six-figures & why does it matter?
- How do you get started creating a six-figure business?
- Decide if creating a six-figure business is what’s best for you.
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/
Mentioned Links & Resources
- Ellie McKinney Photography - https://elliemckinney.com/
- Find Ellie on Instagram - http://www.instagram.com/elliemckinneyphotography
- Find Ellie on Facebook - https://www.facebook.com/EllieMcKinneyPhotography/
- Find Ellie on Pinterest - https://www.pinterest.com/elliemckinneyphotography/boards/
- Facebook Community for Photographers - https://www.facebook.com/groups/189357975311908
- “Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry” https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Sprout Studio - https://getsproutstudio.com/
- Canva - https://www.canva.com/
- Bitcoin - https://www.bitcoin.com/
- Pixieset - https://pixieset.com/
- Strengths Finder 2.0 by Don Clifton: https://www.amazon.com/s?k=strength+finder+2.0+book&i=stripbooks&ref=nb_sb_noss_2
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Are you feeling like your expectations are getting lost in translation with your clients? Does it seem as if you’re answering client’s emails at all hours of the day and night? If so, this episode of Priority Pursuit is for you!
Felicia Dale of Emerald Lotus Events is an entrepreneur, wedding event coordinator and educator based in Lafayette, Indiana. With twenty-two years of experience working in customer service combined with eight years of working in the event field, Felicia knows all the ins and outs of how to provide the best services for her clients on their special day. There is no stone left unturned when Felicia works with her clients because she has built her business around setting clear expectations and communicating them with her clients.
In this week’s episode of “Priority Pursuit,” Felicia offers some practical tips and tricks to communicate and set clear expectations with your clients by discussing the following topics:
- The reason why it matters to set clear expectations with your clients.
- Be honest and transparent when you share your expectations with your clients.
- Communicating your expectations with your clients doesn’t have to be hard; it can start with simple steps.
- Hold fast to the expectations you’ve put in place even when a client is ignoring them and wanting more than they paid for.
- It is all about people; they will remember how you made them feel when they worked with you.
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/
Mentioned Links & Resources
- Emerald Lotus Events - https://emeraldlotusevents.com/
- Find Felicia on Instagram - https://www.instagram.com/emeraldlotusevents/
- Find Felicia on Facebook - https://www.facebook.com/emeraldlotusevents/
- Simple Wedding Planning- https://emeraldlotusevents.com/simple-wedding-planning
- Honeybook - https://www.honeybook.com/
- Dubsado - https://www.dubsado.com/
- Pipedrive - https://www.pipedrive.com/en
- New Adventure Workshop - https://newadventureproductions.com/workshop
- Ashlyn Writes - https://www.youtube.com/channel/UCmkvu3wX14OnCxecaDdjcXA
- Iris Works - https://victoriarayburnphotography.com/iris/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO?
Friend, these are the exact questions we’re answering on today’s episode of “Priority Pursuit”!
This might sound funny, but I’m crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.
In fact, every year, 40% of my clients find me on Google, meaning 40% of my annual income is a result of the fact that my website ranks well on search engines.
If you haven’t tuned into “Episode 004: Five Ways to Improve Your SEO for Free” (https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/) I highly recommend listening to that episode before diving into this one.
But, in today’s episode of “Priority Pursuit,” we’re going to break down how you can identify and use strategic keywords to improve your SEO and get your website, blog posts, and other content in front of your ideal customers, so you can make more sales!
For a written version of this podcast, visit https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo.
If you’re a visual person, download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/. This download includes screenshots to show you exactly how to identify and use your long-tail keywords on your website.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo
- “Episode 004: Five Ways to Improve Your SEO for Free”: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/
- “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- “75 Blog Topic Ideas for Photographers”: https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/
- Google AdWords’ Keyword Planner: https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-000!o3~CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE~120493108757~kwd-307031882078~12693392540~512647941758&gclid=CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE&gclsrc=aw.ds
- MOZ SEO Tool: https://moz.com/explorer
- The Keyword Tool: https://keywordtool.io/
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram & DM Her with SEO Questions: https://www.instagram.com/victorialrayburn/
Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!
Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.
So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn’t take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career.
Today, 40% of my clients find me through Google every year, and I firmly believe that I’m able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I’m excited to share five ways you can improve your search engine rankings for free!
- Add great content (such as blogs) to your website regularly.
- Find your sitemap.
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- For ShowIt users 1. Yoast SEO Plugin
- For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.)
- For Squarespace users
- For Wix users
- For Pixieset users
- If you use another web builder, don’t worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you.
- Instructions
- Google Search Console
- Submit your sitemap to Google Search Console.
- Submit your sitemap to Google.
- Alignable
- Angi
- Better Business Bureau
- Bing
- Yahoo!
- Yellowbook
- Yelp
- YP
- Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.)
- Create consistent online directory listings.
- Get people to your website. (Social media is a great tool for this!)
- Ask your clients for online reviews.
Chances are, SEO isn’t as hard as you think. Check out this episode to start your climb up the Google ladder!
For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free
- 75 Blog Topic Ideas for Photographers: https://victoriarayburnphotography.com/blogtopics
- A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Are you longing to move to a new city, state, or country? Is the fear of having to rebuild your business in a new location holding you back? If so, this episode of “Priority Pursuit” is for you!
Kayla Bowen of Kayla Bowen Photography grew up and started her business in Portland, Oregon. Then, shortly after she and her husband got married (literally the day after), they moved to Vegas, meaning Kayla—a wedding photographer with consistent bookings in Portland—had to move and rebuild her business in a new city!
If you’ve spent any time at all building a location-dependent business, the thought of moving might sound terrifying. However, since moving two years ago and despite a global pandemic, Kayla has managed to fully book her calendar and meet her income goals. And, in this episode, she’s sharing exactly how to move and rebuild your business in a new location with seven strategic tactics!
- Be open to doing a number of things to fill your calendar.
- Connect with others in your industry in a way that serves them.
- Join local Facebook groups.
- Use location-based hashtags.
- Take advantage of SEO & blogging.
- Get scrappy again.
- Start marketing your business for your new area before you move.
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-move-rebuild-your-business-new-location.
Mentioned Links & Resources
- Show Notes: http://victoriarayburnphotography.com/how-move-rebuild-your-business-new-location
- Kayla Bowen Photography - https://kaylabowenphotography.com/
- Follow Kayla on Instagram - https://www.instagram.com/kaylabowenphotography/
- WIPA - https://www.wipa.org/
- “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters” - https://victoriarayburnphotography.com/building-your-business-through-vendor-relationships-arielle-peters/
- “Episode 004: Five Ways to Improve Your SEO for Free” - https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/
- “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/
- Amy & Jordan Demos’ Courses - https://www.amyandjordan.com/store
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- If you’ve listened to a single episode of “Priority Pursuit,” you know I don’t believe that work-life balance exists. And, friend, this is largely because there are busy seasons. There are busy seasons in life for various reasons, and as creative entrepreneurs, most of us face busy seasons simply because that’s how our industries work.
For instance, as a wedding photographer in the Midwest, May through October tend to be very busy for me because we only have six months of nice weather per year, so most people get married during this timeframe.
This episode is by no means about how to make busy seasons stress free or how to prevent busy weeks, months, or quarters altogether. Instead, this episode is simply about how you can prepare for, manage, and—not to be dramatic—but survive busy seasons in your business when they inevitably come with five tips and tricks:
- Set boundaries.
- Front load those who will be affected by your busy season.
- Put your business priorities—the things that move the needle in your business—above all else.
- Outsource what you can.
- When busy season is over, reassess your boundaries.
You can find a more detailed version of the show notes at: http://victoriarayburnphotography.com/how-prepare-survive-busy-seasons-creative-entrepreneur.
Mentioned Links & Resources
- “Episode 002: How My Business Almost Cost Me My Marriage”: https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/
- “Episode 001: Are You PRIORITIZING What’s Most Important in Your Personal Life & Business?”: https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business/
- Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co.: https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- In this week’s episode of “Priority Pursuit,” Jasmine Norris of Jasmine Norris Photography joined me to break down how having her photography published has helped her business grow and thrive and listed specific steps on how to get published as a wedding photographer.
In this episode, Jasmine answers the following questions:
- What does it mean to get published and how can it help your business grow?
- What steps do I take to get published as a wedding photographer?
- How can I work publication submission into my normal workflow?
- How can I talk about being published without sounding braggy?
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-published-wedding-photographer-jasmine-norris
Mentioned Links & Resources
- Jasmine Norris Photography - https://www.jasminenorris.com/
- Find Jasmine on Instagram - https://www.instagram.com/jasmine.norris/?hl=en
- Find Jasmine on Facebook - https://www.facebook.com/JasmineNorrisPhotography/
- Two Bright Lights- https://www.twobrightlights.com/home.php
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Join the Waitlist to Join the 2022 In Focus Marketing Summit - https://www.infocusmarketingsummit.com/
- In this week’s episode of “Priority Pursuit,” Greta Hale, a personal trainer and owner of Healthy As Hale, joined me to share her heart when it comes to mental health and battling depression while running a small business.
Greta is open in sharing about her own mental health struggles and why mental health advocacy continues to be so important. As a teenager, Greta faced serious health concerns that put her under enormous mental pressure and stress. Looking back, she realized she didn’t know how to express her feelings and as a result, didn’t speak up when she was struggling. This ultimately led to a suicide attempt. Her mental health struggles as a teenager have continued to follow her into adulthood as she strives to prioritize her own health, be a wife and a mama, and be a student, manage her depression symptoms, and run her business.
In this episode, Greta answers the following questions:
- Why is being transparent about mental health so important?
- What is your advice for people who think they may need help?
- What are practical ways small business owners can cope?
- What would you tell someone who is running a business and struggling?
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/battling-depression-running-small-business
Mentioned Links & Resources
- Healthy as Hale - https://mailchi.mp/3540f027bc5a/healthyashale/
- Find Greta on Instagram - https://www.instagram.com/healthyashale/?hl=en
- Find Greta on Facebook - https://www.facebook.com/gretafrey13
- Episode 002: How My Business Almost Cost Me My Marriage - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Friend, I’m going to be blunt for a second. If you don’t know who your ideal customer is, all of your marketing efforts are a WASTE. In order for your business to succeed and for you to be able to make wise marketing and business decisions, you have to know who you want to work with so you can strategically target and reach them.
If you’ve yet to identify your ideal customer or if your ideal customer needs a brief review, this week’s episode of “Priority Pursuit” is for you! Nate Dale of New Adventure Productions returns to the podcast to share how to identify your ideal customer when it comes to your own business and marketing strategy.
We’ll be answering the following questions:
- What is an ideal customer?
- Why is it critical to know your ideal customer?
- How to identify your ideal customer
- Why are you serving this ideal customer?
- How have you adjusted your business and marketing practices to find your ideal customer?
What You Need to Know About Your Ideal Client According to DigitalMarketer
- Demographic information
-
- Age
- Gender
- Relationship status
- Number of children
- Children’s ages
- Location
- Occupation
- Job title
- Annual income
- Education
- General
- In relation to your product/service
- Goals and values
- Possible objections (in relation to your product/service)
- Problems and pain points (in relation to your product/service)
- Sources of Information (media they regularly consume)
- Role in the purchase process
Join Nate and Victoria in Hawaii for the New Adventure Workshop!
The workshop will take place on the Big Island of Hawaii January 27-31, 2022. This is an education first workshop for photographers and filmmakers that is focused on providing resources to help better market your business. Learn more here: https://newadventureproductions.com/workshop
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-identify-ideal-customer.
Mentioned Links & Resources
- New Adventure Productions - https://newadventureproductions.com/
- The New Adventure Workshop - https://newadventureproductions.com/workshop
- New Adventure Productions on Instagram - https://www.instagram.com/newadventureproductions/
- New Adventure Productions on Facebook - https://www.facebook.com/newadventureproductions
- Episode 007: How to Develop & Communicate Your Brand as a Creative - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
- Episode 013: How to Sell What You Love & Start Working with your Dream Clients with Nate Dale of New Adventure Productions - https://victoriarayburnphotography.com/how-sell-what-you-love-start-working-your-dream-clients-nate-dale/
- Building a StoryBrand by Donald Miller - https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8
- Amy Porterfield - https://www.amyporterfield.com/ica/
- DigitalMarketer - https://www.digitalmarketer.com/blog/customer-avatar-worksheet/
- How to Elope in Joshua Tree - https://newadventureproductions.com/elope-in-joshua-tree/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- In this week’s episode of “Priority Pursuit,” Mallory Balducci, co-owner of Willow and Grace Boutique and a digital content creator located here in Lafayette, Indiana joined to share how to use Instagram Reels for your business.
We’ll be answering the following questions:
- What is happening with Instagram’s algorithm change?
- How can entrepreneurs practically adjust to this change?
- What are Instagram Reels?
- How can I come up with topics and ideas for Reels?
- How can I help people see my Reels?
- How can I make my own Reels?
- How do I get started with Reels?
Join the #PriorityPursuitReelChallenge in August
To practice and get acquainted with how to use Reels, Mallory and I decided to host our very own Reels challenge in August. I hope to see you join us next month! Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
You can find a more detailed version of this episode’s show notes at: http://victoriarayburnphotography.com/how-use-reels-your-business
Mentioned Links & Resources
- Willow and Grace Boutique: https://shopwillowandgrace.com/
- Willow and Grace Boutique IG: https://www.instagram.com/shopwgb/
- Mallory’s Creator account: https://www.instagram.com/tallglassof_blonde/
- Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co: https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Creator’s account on Instagram: https://www.instagram.com/creators/?hl=en
- Splice Video Editing App: https://apps.apple.com/us/app/splice-video-editor-maker/id409838725
- Extendable Tripod: https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=78003c1a488c0939d949dc1e523dccc6.
- Canva: https://www.canva.com/
- Goal Digger Podcast by Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/
- Boutique Hub: https://theboutiquehub.com/join/boutique/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- In this week’s episode of “Priority Pursuit,” we’re continuing our conversation about creating an excellent customer experience by discussing how to create the perfect client welcome gift!
We’ll be answering the following questions:
- What kind of creative entrepreneurs should be sending a welcome gift?
- Why should you send a welcome box or gift to your clients?
- What should you include in your welcome box?
- How much should you spend on a welcome gift?
- How do you design a welcome gift?
- How do you find time to send welcome boxes?
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-create-perfect-client-welcome-gift
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-create-perfect-client-welcome-gift
- “Episode 017: How to Create a Client Experience that Allows You to Book More Clients & Raise Your Prices” - https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices/
- “Episode 014: 4 Easy Ways You Can Under Promise & Over Deliver to Your Customers” - https://victoriarayburnphotography.com/four-ways-you-can-under-promise-over-deliver-to-your-clients/
- Katelyn James’ Bridal Guide - https://katelynjames.com/kj-bridal-guide
- “Episode 007: How to Develop & Communicate Your Brand as a Creative Entrepreneur” - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
- Packlane - https://packlane.com/
- Crinkle Paper - https://www.amazon.com/gp/product/B07F6FRWTB/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07F6FRWTB&linkCode=as2&tag=victoriaray01-20&linkId=f21216e0aae7a3f7ba0a04564f1d0093
- Richelle in a Handbasket - https://www.richelleinahandbasket.com/
- Marigold Grey - https://marigoldgrey.com/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Friend, can I tell you something that you likely don’t want to hear? The quality of the client experience that you offer matters far more than the quality of your products or services.
I don’t know about you, but as a photographer, I love what I do, and I take a lot of pride in my work. I want my images to speak for themselves, and I want people to book with me because they love my photos.
But, here’s the thing. The average person doesn’t know what makes a great photo. The average person doesn’t look at a photo and think, “Whoa. I bet that harsh light was hard to shoot in. Victoria killed it!” Or, “I so appreciate how Victoria used lead lines and framed the couple in these images. She has to be our wedding photographer!”
Now, I’m not saying that you shouldn’t master your craft or offer anything less than great work, but with this in mind, there comes a point where the key to being able to successfully sell your products or services at a luxury or just a higher price point that allows you to make ends meet is the client experience you offer.
With this in mind, the next few solo episodes of Priority Pursuit are going to focus on strategic ways you can elevate your client experience. We’ll be talking about ways you can surprise your clients, how to create the perfect welcome box, and more. And, today, we’re going to start by simply thinking about and mapping out what you’d like your client experience to look like touchpoint by touchpoint with your ideal customer in mind.
-
Step 1: Know that the basis of a great customer experience is to under promise & over deliver.
-
Step 2: Determine what’s most important to your ideal customer in regards to your products or services.
-
Step 3: Map out what you’d like every step & touch point of your customer experience to look like.
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices
- “Episode 014: 4 Easy Ways You Can Under Promise & Over Deliver to Your Customers” - https://victoriarayburnphotography.com/four-ways-you-can-under-promise-over-deliver-to-your-clients/
- The Power of Moments by Chip Heath and Dan Heath - https://www.amazon.com/gp/product/1501147765/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1501147765&linkCode=as2&tag=rayburnvict05-20&linkId=e808b659abf487b835727c134bd11ca1
- Katelyn James’ Bridal Guide - https://katelynjames.com/kj-bridal-guide
- Katelyn James Courses - https://katelynjames.com/store
- How to Create a Customer Avatar with DigitalMarketer - https://www.digitalmarketer.com/blog/create-customer-avatar-youtube/
- Pixellu Smartslides - https://www.pixellu.com/smartslides/
- Episode 011: How to Build Your Team as a Creative Entrepreneur with Jessie Roseberry of Roseberry & Co. - https://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry/
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys
- In this week’s episode of Priority Pursuit, we’re discussing arguably the easiest and most affordable way to receive more inquiries and grow your business—online reviews!
4 Reasons Online Reviews Matter for Small Businesses
- Word of mouth is your most powerful marketing tool
- Prospective clients will look at your online reviews before ever contacting you
- Having online reviews can boost your search engine rankings
- Online reviews can improve your local search rankings
Make Asking for Reviews Parks of Your Workflow
If you aren’t already, ask your clients to leave you reviews!
After you’ve served your clients’ socks off, send them a short email thanking them for their business and asking them to leave you a review on Google, Facebook, Yelp and/or any other review site that makes sense for your business (like The Knot if you’re a wedding photographer).
Don’t wait to do this. Today, I want you to think of a client you’ve served recently who was really happy with your work. Send this client an email and ask him or her to leave you a review!
I can’t wait to see all the wonderful things your clients have to say about you online, friend!
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/why-online-reviews-matter-how-can-help-your-business-grow.
Mentioned Links & Resources
-
Show Notes: https://victoriarayburnphotography.com/why-online-reviews-matter-how-can-help-your-business-grow
-
Episode 004: Five Ways to Improve Your SEO for Free: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/
- Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Follow Victoria on Instagram: @victorialrayburn or https://www.instagram.com/victorialrayburn/
- Arielle Peters of Arielle Peters Photography is a wedding photographer and educator based in South Bend, Indiana. When she isn’t capturing photos of blushing brides on their wedding days or offering workshops and coaching sessions to fellow photographers, she’s spending time with her husband Tannan and their energetic children who constantly keep them on their toes.
Life has been very busy for Arielle since 2010. You see, she started her business (part time and then went full time), got married and became a pastor’s wife, had two children, and added an education component to her business. And, now, Arielle and Tannan are in the process of planting a church.
Arielle by no means claims to have things all together and is a self-proclaimed recovering workaholic, but her business is thriving, she strives to be present for her kids, and in this episode of “Priority Pursuit,” she’s sharing a few tips and tricks that have allowed her to juggle (not necessarily balance) entrepreneurship and motherhood.
- Schedule regular help with your kids.
- Manage your time by outsourcing.
- Create boundaries that protect time with your family.
- Evaluate your business yearly, to determine what is and isn’t working for your business and family.
- Give yourself grace and lots of it.
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/balancing-entrepreneurship-motherhood-arielle-peters.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/
- Arielle’s Website: https://ariellepeters.com/
-
Follow Arielle on Instagram: @arielle.peters or https://www.instagram.com/arielle.peters/
-
Follow Arielle on Facebook: https://www.facebook.com/ariellepphotography
- Follow Arielle on Pinterest: https://www.pinterest.com/arielle_peters/
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Are you familiar with the concept of “under promising and over delivering”? Basically, this is a customer service strategy where you give your clients more than you initially promised to delight them and make them feel valued and well served.
I believe that under promising and over delivering is key in running a successful business of any size and crucial in offering great customer service.
With this in mind, in this episode of Priority Pursuit, we’re going to discuss four easy ways you can under promise and over deliver to your clients so you can (1) better serve your customers and (2) help your business grow!
Four Easy Ways You Can Under Promise & Over Deliver to Your Customers
- Deliver ahead of schedule
- Give your clients more than you promise
- Find ways to surprise your clients
- Respond to email & other messages as quickly as possible
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/four-ways-you-can-under-promise-over-deliver-to-your-clients/.
Mentioned Links & Resources
-
Show Notes: https://victoriarayburnphotography.com/four-ways-you-can-under-promise-over-deliver-to-your-clients/
-
7 Ways to Stand Out as a Photographer: https://victoriarayburnphotography.com/standout
-
Katelyn James Bridal Guide: https://katelynjames.com/kj-bridal-guide
- Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
-
Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Follow Victoria on Instagram: @victorialrayburn or https://www.instagram.com/victorialrayburn/
- Nate Dale of New Adventure Productions is a destination wedding and elopement photographer based in Lafayette, Indiana. While Nate and his wife, Felicia, live among the cornfields, Nate had a dream of photographing travel-loving couples in epic locations around the world. And, today, that’s exactly what he’s doing.
Nate has strategically and intentionally created his dream business, and in this episode of Priority Pursuit, Nate guides you through the steps of creating a successful business where you’re able to sell what you love AND work with your dream clients!
Nate shares six steps to help you start selling what you love and find your dream clients:
- Decide what you want your business to look like
- Identify your ideal client
- Curate the work you want to do—even if you have to do some of it for free or at a loss— to build your portfolio
- Don’t be afraid to ask or make offers
- Only share what you want to shoot (or work on) again
- Develop content specifically around what you want your business to look like
The tips, strategies, and adventure stories that Nate shares about his business and how he sells what he loves will help you do the same and start working with your dream clients. If you’re ready
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/
- New Adventure Production’s Website: https://newadventureproductions.com/
- Follow Nate on Instagram: @newadventureproductions or https://www.instagram.com/newadventureproductions/
-
Follow Nate’s Workshops on Instagram: @thenewadventureworkshop or https://www.instagram.com/thenewadventureworkshop/
-
Follow Nate on Facebook: https://www.facebook.com/newadventureproductions
- Follow Nate on Pinterest: https://www.pinterest.com/newadventureproductions/
- In Focus Marketing Summit: https://www.infocusmarketingsummit.com/
-
Building a Story Brand Podcast with Donald Miller: https://podcasts.apple.com/podcast/id1092751338?ls=1&mt=2
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Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson: https://www.amazon.com/gp/product/1401960464/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1401960464&linkCode=as2&tag=rayburnvict05-20&linkId=80fdffdbab1493cbab0f0bb0964b6359
-
Elope Your Life: A Guide to Living Authentically and Unapologetically, Starting With I Do by Sam Starns: https://www.amazon.com/gp/product/0578676524/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0578676524&linkCode=as2&tag=rayburnvict05-20&linkId=28cf95a064481e826909b5ac696edc42
-
The Goal Digger Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Do you have set systems in your business? Or, are you flying by the seat of your pants and simply spending day after day trying to get as much done as you can and going to bed stressed because you “didn’t get enough done”?
As creative entrepreneurs, we make our own schedules, which is a beautiful thing. But, if we aren’t careful, our days can turn into nothing more than putting out fires or getting distracted by whatever we’re excited about at the moment.
In order to serve your clients well and prioritize the things that actually move the needle in your business, you need to have systems in place to make sure that what’s most important is getting done as efficiently as possible.
So, in this episode of Priority Pursuit, I want to share what my post-wedding process or system looks like with you in hopes of inspiring you to create concrete systems in your own business.
Now, if you aren’t a photographer, please don’t tune this out. While I’m using a photography example, chances are, a system can be created around every facet of your business. You just need to break it down.
What is a system?
Within your business, a system is simply an organized way of completing what’s usually a large task, and systems are most effective when there are deadlines or time scheduled specifically for the task.
Victoria’s Post Wedding Workflow
- Saturday
-
- Shoot wedding
- Sunday
-
- Edit previews for social media
- Monday
-
- Cull photos using Photo Mechanic
- Select photos for blog using Photo Mechanic
- Begin editing blog photos
- Tuesday
-
- Finish editing blog photos
- Use BlogStomp to optimize photos for blog
- Share images with Emma (my VA) so she care create the clients’ album and blog post
- Wednesday
-
- Write the couple’s blog post
- Begin preparing content for social media posts
- Emma creates album
- Emma adds blog to website
- Share album preview/slideshow with couple
- Thursday
-
- Share blog post
-
- Post to social media
- Share with the bride on Facebook
- Share in the VRP bride Facebook group
- Tag vendors in these posts
- Tag anyone I can (vendors plus bridal party members) in Instagram post and in Instagram stories
- Send couple an email to let them know blog is up and a Pixieset gallery featuring all blogged photos so they can download if they like
- Send same pixieset gallery to all vendors
-
Thursday & Friday
-
- Emma pins wedding
- Emma submits wedding for publication via Two Bright Lights
- Batch review other shoots and weddings after receiving Lightroom catalogs back from Photographer’s Edit
- When gallery is ready
-
- Upload photos to Pixieset
- Emma creates a slideshow to music via SmartSlides
- Let clients know their gallery is ready via email and schedule their “viewing party”
- Prep flash drive and mail them a gift with a thank you note
- Follow up with couple about their wedding album
How to Create Your Own Systems
- Pick one task of project that you have to complete on the regular
- Write out each and every task needed to complete the task or project
- Determine deadlines or timeframes for each of these tasks (e.g. Choose specific days of the week to dedicate to these tasks)
- Block out time on your calendar to complete each task
- Set boundaries to protect time for these tasks
- Start working within these systems
For a written version of this podcast, visit https://victoriarayburnphotography.com/how-create-systems-within-business-aka-workflow-wedding-photographer.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-create-systems-within-business-aka-workflow-wedding-photographer
- Photo Mechanic: https://home.camerabits.com/
- BlogStomp: https://www.stompsoftware.com/
- Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- KISS Books: https://www.kiss.us/
- SmartSlides: https://www.pixellu.com/smartslides/
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Follow Victoria on Instagram: @victorialrayburn or https://www.instagram.com/victorialrayburn/
- What began as a fun, unique way to raise money for a mission trip through watercolor artistry became a passion, a way to connect with others, and a successful business.
Jessie Roseberry of Roseberry & Co. is a watercolor artist and educator based in West Lafayette, Indiana. While Jessie’s business started small in 2017, she quickly had more work than she could handle on her own. Jessie knew she needed to add help if she wanted to continue serving her clients well.
In this episode of Priority Pursuit, Jessie shares valuable insights into the process of hiring and building a team that will grow and support your business—even if this simply means hiring one person to help you a couple hours per week.
Jessie explains:
- How to know you need help within your business
- The process of adding and training new team members
- Strategies for overcoming challenges when building your team
- Helpful tips for when you’re feeling overwhelmed in your business
The insights, honest stories, and wisdom Jessie shares about her business and building a team as a creative entrepreneur are valuable nuggets for any business owner who is feeling a little (or very) overwhelmed and is ready to make a change!
For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/build-your-team-as-a-creative-entrepreneur-jessie-roseberry
Mentioned Links & Resources
- Roseberry & Co.’s Website: https://roseberryandco.com/
-
Follow Jessie on Instagram: @roseberryandco or https://www.instagram.com/roseberryandco/
-
Follow Jessie on Facebook: https://www.facebook.com/RoseberryandCo
- The Goal Digger Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/
- The Business Boutique Podcast with Christy Wright: https://www.ramseysolutions.com/shows/the-business-boutique-podcast
- Emily Grey of The Flourish Market: https://emilygreyco.com/
- Skillshare: https://www.skillshare.com/
-
Jen Sweeney Designs: @jsweeneydesigns or https://www.instagram.com/jsweeneydesigns/?hl=en
-
Cara Rosalie Olsen @rosaliegwenpaperie or https://www.instagram.com/rosaliegwenpaperie/?hl=en
-
The 7 Habits of Highly Effective People by Stephen Covey: https://www.amazon.com/gp/product/1982137274/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1982137274&linkCode=as2&tag=rayburnvict05-20&linkId=173cce58348447f7040a245dcc1b0f61
-
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
-
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Anna and Ryan Leonard of Refuge Photography are crossfit buddies; sushi enthusiasts; and a destination, husband-wife photography team based in Rosemary Beach Florida.
If you meet these two in person or even just follow them on the Gram, you’ll quickly fall in love with them. Between their service-centered hearts, matching PJs, and their frequent use of confetti, Ryan and Anna are essentially the epitome of “couple goals.”
That said, owning and operating a business with your spouse is harder than most people realize.
With this in mind, in this week’s episode of Priority Pursuit, Ryan and Anna are sharing what running a business with your spouse is actually like. Spoiler Alert: Ryan and Anna work until 2:00 am far more often than they take sunset walks on the beach.
While I want to encourage you to listen to this full episode of Priority Pursuit because Ryan and Anna share countless nuggets of marriage and business wisdom in this episode that are applicable to both spouse business owners and simply married couples, you can find a summary of a few of the biggest takeaways from “Episode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photography” below!
- Consistent work is what leads to results.
- Focus on your spouse’s positives—not their negatives—& divide responsibilities based on one another’s strengths.
- Decide TOGETHER how hard & long you want to hustle.
- If you aren’t a spouse team, don’t feel like your marriage is less than.
- Let your shared values & mission be the driving force behind both your marriage & your business.
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography
Links & Resources Mentioned in This Episode
- Show Notes: https://victoriarayburnphotography.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography
- “Episode 005: What It’s Like & Why It’s Hard to Be Married to a Creative Entrepreneur”: https://victoriarayburnphotography.com/what-like-why-hard-be-marrried-creative-entrepreneur/
- Showit United Conference: https://united.showit.co/
- Ryan’s Preferred Suitcase: https://www.amazon.com/gp/product/B07VNRW18X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07VNRW18X&linkCode=as2&tag=rayburnvict05-20&linkId=f817e830b3f518ca7879822f223d4a94
- The Go-giver by Bob Burg & John David Mann: https://www.amazon.com/gp/product/0241976278/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0241976278&linkCode=as2&tag=rayburnvict05-20&linkId=4fd8ee45b8bdd7bdde4d4803dbf98697
- How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/gp/product/0671027034/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0671027034&linkCode=as2&tag=rayburnvict05-20&linkId=84c96b8906e30abd5a53b0c7fe2c5582
- Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
- Save $50 on Your First Order from KISS Books of $100 or More: http://victoriarayburnphotography.com/kiss/
- Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO?
Friend, these are the exact questions we’re answering on today’s episode of “Priority Pursuit”!
This might sound funny, but I’m crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.
In fact, every year, 40% of my clients find me on Google, meaning 40% of my annual income is a result of the fact that my website ranks well on search engines.
If you haven’t tuned into “Episode 004: Five Ways to Improve Your SEO for Free” (https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/) I highly recommend listening to that episode before diving into this one.
But, in today’s episode of “Priority Pursuit,” we’re going to break down how you can identify and use strategic keywords to improve your SEO and get your website, blog posts, and other content in front of your ideal customers, so you can make more sales!
For a written version of this podcast, visit https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo.
If you’re a visual person, download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/. This download includes screenshots to show you exactly how to identify and use your long-tail keywords on your website.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo
- “Episode 004: Five Ways to Improve Your SEO for Free”: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/
- “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
Do you feel pressured to answer your clients’ messages at all hours of the night? Do you have zero to no free time or time to spend with your loved ones because you’re arranging your schedule around your clients’ schedules? If so, this episode is for you!
Today, we’re breaking down how to set boundaries in your business and how to communicate these boundaries to your clients in a way that is firm but still serves your customers well and doesn’t leave them feeling disappointed.
For a transcribed version of this episode, visit https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace?
According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz, one of the most effective ways that your business can stand out in a saturated market is by crafting a unique brand position statement and strategically including this statement on your website, on social media, and in your other marketing materials.
If you’ve read Building a StoryBrand by Donald Miller (which Nathan and I highly recommend that you do), you may already be familiar with this concept.
However, determining your brand position can be easier said than done. I mean, it was for me anyway!
Because Nathan knows how powerful brand position statements can be, in this episode of Priority Pursuit, he breaks down exactly how to define and communicate your brand position so you can stand out in your market and increase sales!
In this episode, Nathan answers:
- What is a unique brand position, and why is it important for creative entrepreneurs to determine what their unique brand position is?
- What are examples of good and bad brand positions?
- Establish a big picture view.
- Look at the market & find a gap.
- Develop a business model around this messaging.
- How can you determine your brand position?
- On your website above the fold
- On social media
- In conversation
- Once you know your unique brand position, how can you practically communicate it?
For a more detailed written version of this episode, visit https://victoriarayburnphotography.comhow-define-communicate-unique-brand-position-nathan-holritz/
Links & Resources Mentioned in This Episode
- Connect with Nathan - https://www.nathanholritz.com/
- The Bokeh Podcast “Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn” - https://www.photographersedit.com/blog/strong-search-rankings/
- Showit United Conference - https://united.showit.co/
- Time Management from the Inside Out by Julie Morgenstern - https://www.amazon.com/gp/product/0805075909/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0805075909&linkCode=as2&tag=rayburnvict05-20&linkId=a0b0808eab002484fe9667adf1d81c85
-
The Bokeh Podcast - https://www.photographersedit.com/blog/bokeh-podcast/
-
The Bokeh Podcast Brand Position Review Episodes - https://www.photographersedit.com/blog/brand-position/
-
Building a StoryBrand by Donald Miller - https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8
- Marketing Made Simple by Donald Miller - https://www.amazon.com/gp/product/1400217644/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1400217644&linkCode=as2&tag=rayburnvict05-20&linkId=0a7bdcfe096afca5492bfa58d4d96923
- Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
- Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/
- Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
- Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/
- As a creative entrepreneur, your plate is full. Between serving your clients, marketing your business, and doing all the things you have to do behind the scenes, it can be difficult to find time to sit down and think about your brand.
But, friend, you need to. Because, your brand should be the basis of all of your marketing efforts and the driving force behind almost all of your business decisions and systems.
With this in mind, today on Priority Pursuit, I’m excited to discuss what a brand is, why your brand matters, and how to develop and communicate your brand as a creative entrepreneur with six simple strategies.
Here’s a summary of what’s discussed:
What is a brand?
As a creative entrepreneur, your brand is:
- How people perceive you, your business, your work, your services, and your products
- The gut feeling you, your business, your work, your services, and your products give your customers
- What comes to mind when people think about you, your business, your work, your services, and your products
Why is it important for you to develop your brand? Taking time to define your brand is important, because according to Donald Miller, author of Building a StoryBrand, “clarity” or clear messaging is the key to both strategic marketing and making sales. And, in order to make your messaging clear, you have to determine your brand.
When you take the time to define your brand, you can decide:
- How you want your business to be perceived in the marketplace
- What comes to mind when people think about your business
- What problems you can solve for your customers
Then, when your brand is developed, you can (1) use it as a basis for all of your marketing efforts to create consistency—which is key in establishing a strong brand—and (2) clearly communicate how you can make your customers’ lives better or easier. This consistency and clarity will help you stand out and be remembered when prospective customers are looking for your products or services.
Basically, in order to make sales and for your marketing efforts to be effective long term, you need to develop and then communicate your brand.
Six Strategies You Can Use to Define & Communicate Your Brand as a Creative Entrepreneur 1. Determine your brand story (I highly recommend getting a copy of Building a StoryBrand by Donald Miller 2. Establish your “why” 3. Choose your “brand topics” 4. Establish a specific voice 5. Make your brand visually consistent 6. Serve according to your band
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
Mentioned Links & Resources
Show Notes: https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/
Building a StoryBrand by Donald Miller: https://victoriarayburnphotography.com/7-ways-to-stand-out-as-a-photographer/
How to Create a Customer Avatar with DigitalMarketer: https://www.digitalmarketer.com/blog/create-customer-avatar-youtube/
Katelyn James Bridal Guide: https://katelynjames.com/blog/the-kj-bridal-guide-2-0-wedding-magazine-template/
In Focus Marketing Summit: https://www.infocusmarketingsummit.com/
Business Coaching for Photographers: https://victoriarayburnphotography.com/business-coaching-photographers/
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Receive $20 Off Your First Pair of Rothy’s: http://victoriarayburnphotography.com/rothys/
Save $50 on Your First Order from KISS Books of $100 or More: http://victoriarayburnphotography.com/kiss/
Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Every year, more than 50% of Indiana Wedding Photographer Arielle Peters’ couples find her as a result of vendor referrals.
Arielle is an expert at cultivating vendor and industry relationships, and in this episode of Priority Pursuit, she shares exactly how you can form relationships with others in your industry in a way that helps your business grow!
Arielle explains:
- Why vendor relationships matter
- The key to cultivating relationships with other vendors (It’s serving them!)
- How you can “systematically love” other vendors by making caring for vendors part of your workflow
While Arielle is a wedding photographer, all creative entrepreneurs can use and adapt the processes Arielle explains in this episode.
For a more detailed written version of this episode, visit https://victoriarayburnphotography.com/building-your-business-through-vendor-relationships-arielle-peters/
Mentioned Links & Resources
Show Notes: https://victoriarayburnphotography.com/building-your-business-through-vendor-relationships-arielle-peters/
Greetabl: https://greetabl.com/?gclid=Cj0KCQjw1PSDBhDbARIsAPeTqrfLCmBvrCu5Fp6CGzI2qnUlRDnOAAdl5pLbqG97oRhIZdhIr4--3rEaAggYEALw_wcB
Purple Cow by Seth Godin: https://www.amazon.com/gp/product/014101640X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=014101640X&linkCode=as2&tag=rayburnvict05-20&linkId=81d3facbf5a1f01f9e6bdac962168326
Building a StoryBrand by Donald Miller: https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=rayburnvict05-20&linkId=a0af0d788962a250f89e1ca03fa404d8
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
Save 50% on Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Photographers and creative entrepreneurs, have you ever thought about how much your business affects your spouse and other relationships?
Whether you’re full time or part time and even if your husband or wife isn’t part of your business, your business plays a big role in your spouse’s life and can take a toll on him/her.
To help us better understand (1) what it’s like for our spouses to be married to creative entrepreneurs and (2) what we can do to help them feel loved and appreciated, Zach (my husband) came on “Priority Pursuit” as the very first guest to spill the tea!
Here’s a summary of what’s discussed:
- How Your Business Affects Your Spouse
-
- Can result with less quality time
- Can cause your spouse to be nervous about money (even when you’re meeting your numbers)
- Be clear about your goals
- Set boundaries to ensure you have time together
- Don’t expect your spouse to want to be part of your business
- Advice from Zach About Getting Your Spouse on Board with Your Business
- How idols are at the root of every disagreement
- Why we don’t believe—in most cases—the term “self made”
You can find a more detailed version of this episode’s show notes at: https://victoriarayburnphotography.com/what-like-why-hard-be-marrried-creative-entrepreneur/.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/what-like-why-hard-be-marrried-creative-entrepreneur/
- “Five Ways to Help Your Spouse WANT to Support Your Entrepreneurial Dream”: https://victoriarayburnphotography.com/help-your-spouse-want-support-your-entreprenuerial-dream/
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- https://victoriarayburnphotography.com/what-like-why-hard-be-marrried-creative-entrepreneur/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Samaritan Ministries (Healthcare Sharing): https://samaritanministries.org/
- Follow Zach on Instagram: https://www.instagram.com/rayrayburnmusic/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!
Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.
So, when I started my photography business on the side, I optimized my website just like I did for agency clients, and it didn’t take long before people were finding my website on the first page of Google, my calendar was packed, and I was ready to make photography my full-time career.
Today, 40% of my clients find me through Google every year, and I firmly believe that I’m able to be a full-time wedding photographer because my website ranks well on search engines. And, because I have no doubt that SEO could do huge things for your business as well, I’m excited to share five ways you can improve your search engine rankings for free!
- Add great content (such as blogs) to your website regularly.
- Find your sitemap.
-
- For ShowIt users 1. Yoast SEO Plugin
- For Wordpress & ShowIt Users (If you use ShowIt, your blog is built with Wordpress. This means you actually need to submit two sitemaps. Submit your sitemap for your blog with these instructions.)
- For Squarespace users
- For Wix users
- For Pixieset users
- If you use another web builder, don’t worry! A quick Google search should help you find the resources you need. If not, contact your web builder, and they should be able to help you.
- Instructions
- Google Search Console
- Submit your sitemap to Google Search Console.
- Submit your sitemap to Google.
- Alignable
- Angi
- Better Business Bureau
- Bing
- Yahoo!
- Yellowbook
- Yelp
- YP
- Industry specific directories (e.g. Wedding photographers, you can create a free listing on The Knot and WeddingWire.)
- Create consistent online directory listings.
- Get people to your website. (Social media is a great tool for this!)
- Ask your clients for online reviews.
Chances are, SEO isn’t as hard as you think. Check out this episode to start your climb up the Google ladder!
For a detailed written version of this episode, visit https://victoriarayburnphotography.com/five-ways-improve-your-seo-free
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free
- 75 Blog Topic Ideas for Photographers: https://victoriarayburnphotography.com/blogtopics
- A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Have you ever met someone briefly who told you far too much personal information far too fast?
Well, considering this is only our second episode together, that might be exactly about what’s to happen. Because, today, I’m going to tell you all about how my husband, Zach, and I ended up in marriage counseling right before our third wedding anniversary largely as a result of my photography business.
I opened my photography business as a side hustle shortly after Zach and I got married. What I wanted to be a hobby that made a little money quickly became an all-consuming second job that added stress to our marriage.
For more than two years, I filled my weekends with weddings and shoots and my evenings and every spare moment I had outside of my day job with editing and doing everything else I needed to do to run my business. During this season, I worked until 2 am most nights; I missed time with friends and family because I had shoots or weddings; Zach got used to attending things without me; and the phrase, “I can’t. I have to edit,” came out of my mouth more than anything else.
A few months before our three-year wedding anniversary, Zach was fed up. And, looking back, I don’t blame him.
After an argument that lasted so long we had to sit on the kitchen floor because we just couldn’t stand any longer, we decided marriage counseling was necessary, and I’m so glad we did, because counseling saved our marriage.
Through counseling, I discovered that work and success are idols for me. Does this sound familiar? Because, as a creative entrepreneur, there’s a good chance you battle these idols too.
I want to encourage you to battle these idols and protect your relationships (with your spouse and/or others) by:
- Watching for idol flare ups
- Setting boundaries within your business
- Clearly communicating your goals with your spouse, significant other, and others affected by your business
- Praying (or mediating) about your idols and priorities
Whether you’re married or not (Your business still affects other relationships!), please check out this episode to learn from my mistakes and to protect your relationship.
Find a more detailed version of this episode’s show notes at https://victoriarayburnphotography.com/how-my-photography-business-almost-cost-me-my-marriage
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-my-photography-business-almost-cost-me-my-marriage
- Faith Biblical Counseling: https://www.faithlafayette.org/counseling
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Get 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Do you feel pressured to answer your clients’ messages at all hours of the night? Do you have zero to no free time or time to spend with your loved ones because you’re arranging your schedule around your clients’ schedules? If so, this episode is for you!
Today, we’re breaking down how to set boundaries in your business and how to communicate these boundaries to your clients in a way that is firm but still serves your customers well and doesn’t leave them feeling disappointed.
For a transcribed version of this episode, visit https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them.
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Save $50 On Your First Order of $100 or more from KISS Books: http://victoriarayburnphotography.com/kiss/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/
- Welcome to the first episode of “The Priority Pursuit Podcast”—a podcast dedicated to helping creative entrepreneurs define, maintain, and pursue both their personal and business priorities!
As a recovering workaholic, I’ve learned the hard way what loving your job too much can do to your personal life. While I don’t believe work-life balance exists, I do believe there’s power in determining your priorities—both in your personal life and in your business—and making choices and creating systems based around what’s most important to you and what’s going to lead to results.
Relationships, effective marketing strategies, setting boundaries, delegating, creating an incredible client experience, and keeping your priorities at the core of everything you do are exactly what you, experts, and I will be discussing every week.
With this in mind, it only makes sense for the very first episode of “Priority Pursuit” to be about identifying your priorities and assessing how well you’re pursuing what’s most important to you both in your personal life and your business and getting all of this information down on paper.
How to Determine & Assess Your Personal Priorities
- Make a list of the people & activities that are most important to you, & put them in order of most to least important.
- Use your calendar to assess whether or not you’re making time for what’s most important in your life.
- If you aren’t prioritizing your priorities, determine why.
- Get specific about what needs to change in order to make your hypothetical priorities your real priorities.
How to Determine & Assess Your Business Priorities
- Determine how your paying clients are finding you to figure out what your top business priorities should be.
- Make a list of all of your business tasks.
- Compare your lists & determine which tasks are needed for your priorities.
- Stop putting tasks on your to-do list that aren’t moving the needle in your business.
- Use your new-found time to help your business grow!
Find a more detailed version of this episode’s show notes at https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business
Mentioned Links & Resources
- Show Notes: https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business
- Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426
- Get 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe/
- Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/
- Follow Victoria on Instagram: https://www.instagram.com/victorialrayburn/