eCommerce Growth Show: Recent Episodes
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Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software.
Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels
Main topics:
- Achieving more with Gift Cards, the most popular product in the world
- Using Store Credit for refunds, minimizing operations costs
- Using Gift Cards to increase customer engagement
All episodes: eCommerce Growth Show
Episode notes: How to generate more revenue within your store with Gift Cards
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Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing.
Main topics:
- Why CRO matters
- How to analyze your site and spot conversion killers
- Industry best practices that you can start using today
All episodes: eCommerce Growth Show
Episode notes: Identifying and fixing conversion killers
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Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.
Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel.
Main topics:
- Product - market fit -> do research and run experiments
- Getting new clients in -> do research and run experiments
- Getting more lifetime value out of your customers -> do research and run experiments
All episodes: eCommerce Growth Show
Episode notes: Outperform your competitors by embracing evidence-based growth
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Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.
Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures.
Main topics:
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Things that might be different about Black Friday / Cyber Monday 2020
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Strategies & tactics for retailers to make the most of it
All episodes: eCommerce Growth Show
Episode notes: How holiday sales will be different in 2020
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Kunle is an 'outsourced ecommerce CMO' and advisor.
He is visual creative oriented yet pragmatically guided by data and testing.
He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization.
He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders.
Main topics:
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building seed audiences
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benchmarking and setting your BFCYM sales targets
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activating channels
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standing out from competition
All episodes: eCommerce Growth Show
Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast
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Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions.
Main Topics:
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COVID has accelerated the already rapid growth of BNPL
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Shift towards eComm and contactless payments in-store
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Consumers want multiple payment options
All episodes: eCommerce Growth Show
Episode notes: The Acceleration of Buy Now, Pay Later Solutions
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With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things.
Key Takeaways:
- With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.
- Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work on
- Prioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact.
All episodes: eCommerce Growth Show
Episode notes: Focusing on the Essential
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Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies.
Main topics:
- When to go against conversion rate
- How and where to leverage zero-party data for long consideration time user journeys
- Using the voice of customer research to find great value propositions that actually mean something
All episodes: eCommerce Growth Show
Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent
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Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth.
Main Topics:
- moving to Shopify Plus as a mid-market brand (£5m+) and the common challenges
- how to run a successful re-platforming project
- things to watch out for when selling in different currencies
All episodes: eCommerce Growth Show
Episode notes: How to scale internationally on Shopify
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Soma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth.
Main Topics:
- Differences between email, SMS & Messenger
- Messenger marketing tactics from high-growth DTC brands
- Step-by-step guide to achieve 100x+ ROI
All episodes: eCommerce Growth Show
Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it
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Edward has delivered successful eCommerce growth for multiple brands operating across the EU and APAC including Europe’s largest online music retailer Musikhaus Thomann and The Gro Company.
Main Topics:
- The challenges & rewards of focusing on CLV
- Engage with your audience & communicate your "why"
- A successful ecom journey requires apps/partners/
- specialists who deliver & understand the mission
All episodes: eCommerce Growth Show
Episode notes: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency
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After six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions.
Key takeaways:
- Identify inventory priorities to avoid missed revenue
- Liquidate overstock to generate cash
- Know key metrics to watch to produce the best ROI for your inventory investment
All episodes: eCommerce Growth Show
Episode notes: Improve profits and cash flow using demand forecasting
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An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.
Main topics:
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Why CVO is an upgrade of CRO
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Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal
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Automation, customization and personalization tactics: a successful mix of user flow "recipes"
All episodes: eCommerce Growth Show
Episode notes: Progressive Personalization: Getting Strategic with CVO
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With 20 years of experience in eCommerce, Denise has
traveled around the globe, speaking and working in
different areas to gain a greater understanding of locales.
Main topics:
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How the sudden shift in buyer profiles is affecting fraud algorithms everywhere
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The importance of bolstering your eCommerce strategy
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How to get your brick & mortar store online during this time
All episodes: eCommerce Growth Show
Episode notes: Fraud in our current climate: How to grow safely
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Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides advice and guidance to firms across the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding eCommerce marketplaces.
How to get started on your direct-to-consumer journey.
1 - Expected investment levels.
2 - Aligning your investors.
3 - Choosing your channels.
All episodes: eCommerce Growth Show
Episode notes: How to get started on your direct-to-consumer journey
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Wayne is a management accountant who forged a 15-year career with tech heavyweight HP before starting his own cloud accounting firm in Tucson. Two years after discovering Bean Ninjas via a blog post, his involvement had grown from a blog comment to equity partner.
Main topics:
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Recession & Covid-19 Revenue Trends
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Cloud-Based Accounting Software
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Cashflow forecasting
All episodes: eCommerce Growth Show
Episode notes: eCommerce Recession Impact Study: COVID-19 Revenue Trends
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André Morys is the co-founder of Global Optimization Group and konversionsKRAFT, author, university lecturer, speaker, entrepreneur, growth marketer, blogger, consultant & enabler.
Main topics:
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Discover huge growth levers
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Understand the different levels of optimization you can apply
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Learn how to implement growth as a process
All episodes: eCommerce Growth Show
Episode notes: 5 quickwins to find out what blocks your customers from buying
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Jesse's recently published book 'Selling Naked' is a guide to help entrepreneurs start and integrate "D2C" direct-to-consumer business at home from their couch.
Main topics:
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turnaround nature of D2C platforms vs brick and mortar
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most common mistakes entrepreneurs make when running a D2C business
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how COVID19 has highlighted the need to hybridize and integrate virtual platforms within all businesses
All episodes: eCommerce Growth Show
Episode notes: Integrate direct-to-consumer ("D2C") business at home from your couch
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Aidan is a serial entrepreneur who leads the day-to-day operations at Wayflyer, which provides affordable revenue-based financing to D2C brands.
Main topics:
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maximizing growth despite cash constraints
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why D2C brands need to stop acquiring customers at 1/3 of AOV and start thinking about CAC/LTV
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understanding why D2C brand funds are shrinking, while D2C business is exploding
All episodes: eCommerce Growth Show
Episode notes: eCommerce Smart Financing
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Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path.
1) How has COVID-19 impacted online and physical retail experiences?
2) How can businesses best respond to consumer behavior and operational challenges?
3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment?
All episodes: eCommerce Growth Show
Episode notes: How can eCommerce companies close experience gaps in the "new normal"?
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As a Partner Manager for Referral Candy, Raul will discuss with us about the importance of Customer Retention and Loyalty programs to delight your customers.
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Your customers are your best marketing team: How loyalty and referral marketing improves customer acquisition and retention
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You're more than just a product: Build a community around your brand
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How to stay top of mind, give your customers an incentive to talk about you and come back to your store for more
All episodes: eCommerce Growth Show
Episode notes: Retaining customers: Customer loyalty and advocacy
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Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies
What can we expect to happen in the next few months
The opportunities & challenges for eCommerce companies
The main mistakes of eCommerce managers these days
All episodes: eCommerce Growth Show
Episode notes: How to make the shift to the new normal
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In this episode we will have the pleasure to talk with Michael Dragich about how to make the best use of Shopify free.
As founder of ShopaFree, Michael Dragich and his Detroit based team of three Shopify Experts, have built hundreds of Shopify stores for free over the past four years. Today we'll be talking with him about why this unique business model was developed, the path to becoming profitable, and how you as a merchant can get your store setup and designed for free. He also runs and curates two Facebook groups, Shopify Freesources (free) and the Unlimited Shopify Support 420 Club ($42 a month). Tune in to find out more about all of the above and the struggles of living with a foot long Rick Rubin-esque, ZZ-top 4th member, Duck Dynasty extra, forest of facial follicles <- soup is thine enemy :)
All episodes: eCommerce Growth Show
Episode notes: How to make the best use of Shopify free
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In this episode, we will have the pleasure to talk with Michael Aagaard about the Importance of Conversion Research in eCommerce Optimization.
Michael Aagaard is generally known as one of the most passionate and enthusiastic people in the CRO industry. He has worked full time with Conversion Optimization since 2008 and his research-driven process has helped companies all over the world create better experiences for their customers. Michael is a sought after international keynote speaker on the topic of Conversion Rate Optimization.
Michael Aagaard Consulting / Michaelaagaard.com
All episodes: eCommerce Growth Show
Episode notes: The importance of conversion research in eCommerce optimization
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In this episode, we have the pleasure to speak with Thomas Bartke about the one thing you can do right now to protect your Facebook account from bans and create super-advanced audience data to scale your campaigns!
Join us!
Thomas Bartke is the creator of Trackify, the leading app for managing Facebook pixels for eCommerce in Shopify stores and beyond.
He was instrumental in launching and growing multiple 7- and 8-figure brand stores on Shopify and provides consulting to grow and scale with Facebook ads.
All episodes: eCommerce Growth Show
Episode notes: Create advanced data campaigns on Facebook and protect your account from bans
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In this episode of eCommerceGrowthShow, we will discuss with Jon McDonald how to convert more of your visitors into buyers.
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and many more.
All episodes: eCommerce Growth Show
Episode notes: How to convert more of your website visitors into buyers
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In the first episode of the new format of our weekly show, we will have Jake Cohen as a guest for a chat regarding eCommerce marketing during COVID19!
About Jake:
Having a ton of experience by playing roles from being a musician, journalist, project manager, sales rep, associate broker, strategist, product manager, has built and executed B2C branding campaigns for companies like American Express, FIAT & Allstate
Nowadays, Jake is the Head of Product Marketing at Klaviyo, a leading email marketing platforms.
Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns.
All episodes: eCommerce Growth Show
Episode notes: Real-time data: How COVID19 is affecting the eCommerce stores
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Blake Morgan, a leader in customer experience, a keynote speaker and customer experience futurist.
Blake is the author of two books: the bestseller "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" and "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences."
She also contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. Furthermore, she is the host of “The Modern Customer Podcast” and the “Be Your Own Boss Podcast”.
The best takeaways:
- Reasons for not offering a great customer experience - 06:16
- Success vs failure in customer experience - 09:18
- How to measure customer experience - 20:37
- The painful truth behind what companies refuse to admit/don’t know about their customers - 25:20
Podcast Notes: Blake Morgan: Customer experience. What else?
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years.
Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year.
The best takeaways:
- What doesn’t work anymore in SEO - 02:29
- Growing in 2020: SEO and user experience - 06:48
- The recipe for a good mix of channels - 11:35
- RankBrain and the influence of AI - 17:04
Podcast Notes: Barry Schwartz: The key is website User Experience
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Alex Cleanthous, co-founder and director of strategy and innovation at Web Profits and co-founder of Zage Marketing Group at the same time.
Alex Cleanthous is an amazing entrepreneur, always in search of new opportunities to leverage his resources and capabilities to drive rapid growth and make a positive impact in the world. He feels passionate about personal and professional growth, making sure to surround himself with people with the same proclivities. He possesses considerable private board experience, having successfully launched an IPO.
The best takeaways:
- How to grow your eCommerce in 2020 - 01:49
- The lack of marketing skills - 03:50
- An approach to customer retention - 05:01
- Never forget personal growth - 07:11
- Machine learning is not for every kind of business - 08:23
Podcast Notes: Alex Cleanthous: Expand, personalize and collaborate to grow
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Nathan Latka, a serial entrepreneur with a top business podcast, an investor in B2B SaaS companies and a bestselling author. He is the founder of GetLatka.com, the host and executive producer of "The Top Entrepreneurs" podcast and the bestselling author of How to Be a Capitalist Without Any Capital. He is also the former CEO of the SaaS company Heyo.
Nathan is deeply skilled in Search Engine Optimization (SEO), digital strategy, sales, mobile applications and web design.
According to vox.com, he “is a bestselling author, a podcast host, and a sweet talker. And, depending on who you ask, he's either a motivational hustler or a con artist.” On Nathan’s book webpage, he simply starts his description with 3 short sentences: “It’s 2019. I’m 29. I’m retired.” He then continues with a few more daring phrases: “At nineteen, I founded a software company with $119 in my bank account. Five years later, it was valued at $10.5 million. I don’t consider myself exceptionally brilliant. I just realized something few people know: you don’t need lots of money or an original idea to get really rich.” And he has his success to prove his words.
The best takeaways:
- A popular SaaS business model in 2020 - 01:16
- The key for eCommerce direct to consumer - 02:11
- Copying what works vs the lack of innovation - 03:11
- Yesterday’s mistake could be tomorrow’s opportunity - 04:26
Podcast Notes: Nathan Latka: Seize the B2B investment opportunity
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Dan Olsen, product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook, published by Wiley.
Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition.
His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines.
The best takeaways:
- Product management is exploding - 00:30
- The trio of retention, conversion and acquisition - 02:51
- RFM and the “equation of a business” - 04:21
- Customer segmentation and cohorts - 06:19
- Is the data-driven trend going to stop? - 10:00
- The growth mindset - 12:34
Podcast Notes: Dan Olsen podcast: Retention first, conversion second
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it.
Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon.
Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.
The best takeaways:
- Being a conversion scientist is a journey in itself - 01:52
- The hidden gems in CRO experiments - 13:36
- 2020 - the year of conversion rate optimization? - 18:30
- Are there less data-driven experts out there? - 25:36
- More than best practices - 28:36
- Machine learning and the loss of jobs - 33:26
Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven B2B/B2C marketing leader with experience in digital marketing, analytics and product management. She has led analytics & optimization at companies such as Adobe, The Apollo Group and Google. Krista is a frequent speaker at global digital marketing and analytics conferences.
Krista Seiden is the Founder & Principal Consultant of KS Digital, an Analytics Consultancy, focusing on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform.
Previously, Krista was VP, Product Marketing and Growth at Quantcast. Prior to that, she was a Product Manager and the Analytics Evangelist for the Google Analytics team, helping to build and promote Google products all over the world. Prior to that, Krista led the analytics and optimization program for the Google for Work group. In this role, she built a culture of testing and optimization within Google’s Enterprise group, and along the way built a team of skilled analysts, designed and developed an internal, enterprise-scale testing product, delivered significant wins of over 30% Y/Y bottom-line growth, and expanded testing efforts by 1500%+ in just a few quarters.
The best takeaways:
- How people are taking advantage of data - 00:36
- Growth is experimentation - 03:46
- Buzzwords, machine learning and AI - 05:00
- Cognitive biases and their influence on decision making - 07:41
- The job description of a future data analyst - 10:21
Podcast Notes: Krista Seiden podcast: The present and future of data analysis
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible.
In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world.
He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting.
The best takeaways:
- The conversion optimization market status - 03:40
- eCommerce marketers under the microscope - 04:52
- The excitement of an entrepreneur - decisions for a lifetime - 10:13
- Crunch large data sets with machine learning - 15:03
- The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47
Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Sujan Patel, a data-driven marketer and entrepreneur, managing partner at Ramp Ventures, the creators of Mailshake, VoilaNorbert.com, rightinbox.com and more sales and marketing SaaS companies.
Sujan Patel has over 14 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit and many other Fortune 500 caliber companies.
Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. He is an avid blogger and writes 6 blog posts a week for publications like Forbes, WSJ, Inc and Entrepreneur Magazine. As he describes himself, he is a hustler, a risk-taker and always pushing his limits “to be faster, better & stronger than he was yesterday, both professionally and personally”.
The best takeaways:
- How to start buying, growing and selling companies - 01:55
- E-commerce growth ideas and changes for 2020 - 04:20
- A duo pack: customer retention and conversion - 08:37
- A marketer’s best friend: machine learning and AI - 13:58
Podcast Notes: Sujan Patel: Build the brand so that you never have to do marketing
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide.
Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.
An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it’s time to sit for one of the greatest marketing lessons.
The best takeaways:
- Points of view on the digital landscape - 01.25
- Challenges technology changed - 02.52
- Product market fit vs. channel market fit - 04.53
- Principles of starting a digital business - 18.35
- Lessons of success - 21.35
- States of company development - 25.28
- AI and Machine learning - 34.55
Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics.
Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform.
He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing.
The best takeaways:
- The most probable misuse of data in marketing
- What is fixable and not in the misuse of corrupt data
- Should web tracking be blocked?
- Anomaly detection - the next best thing in machine learning
Podcast Notes: Simo Ahava: All data is corrupt. What to do about it?
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He is also a renowned public speaker and consultant.
Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products.
Nir blogs regularly at nirandfar.com, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience.
He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana.
The best takeaways:
- How to start working on a new book - 0:50
- What to do when you cannot be “indistractable” - 3:38
- The concept of “identity pacts” - 8:30
- Time management is pain management - 11:12
- How to deal with self-criticism - 13:50
- Is technology your enemy? - 15:36
Podcast Notes: Nir Eyal: The power to become “indistractable”
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known expert IT consultant with more than 20 years of experience in planning and implementing cloud readiness and agile transformation for many industries such as telecommunications, manufacturing, and online marketplace technologies.
Recognized as a thought leader for cloud and agile transformation for established businesses, Chance Irvine is assisting organizations to discover their path from current state to their effective target within cloud and agile opportunities as well as options for appropriate partners that match the needs of their journey ahead.
For more than 20 years, Chance Irvine orchestrated the procurement, implementation and operational management of technology infrastructure resources, greatly improving reliability and stability for various organizations. He is instrumental in team development across IT operations, software and product development, collaborating with business leaders to make changes in skillset and mindset for constant improvement and increased effectiveness for business growth.
The best takeaways:
- Everything about the pre-cloud era - 04.36
- Challenges in delivering the promise of a company - 15.19
- Opportunities from the e-commerce industry - 25.29
- Advice from an expert - 29.45
Podcast Notes: Chance Irvine podcast: We need to have a good blend of different talents
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth.
His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth.
A big part of Tim’s legacy also stands in his work with agencies. His consultancy business focuses on solving marketing, messaging, business development & process problems. In his own words, Tim helps agencies create more revenue and more profit.
The best takeaways:
- eCommerce growth strategies
- Artificial Intelligence is transforming the customer experience
- Customer retention is a purposeful act
- Recency, Frequency and Monetary Value is the best place to start
Podcast Notes: Tim Kilroy: Increasing customer retention and lifetime value by following up
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.
Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses.
His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
The best takeaways:
- The importance of behavioral science, psychology and neuroscience in business
- Customer centricity. The pain points and winning tactics and strategy.
- The unified theory of friction
- In-depth personalization of customer experience with machine learning
- Frictionless tips and tricks for customer retention rate optimization
Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimizing digital transformation.
With over 25 years’ experience in IT Sales, Operations, Marketing and Management, Brian has an extraordinary track record of success and leadership with Commercial and Public Sector customers in both the UK and across EMEA.
Technology minded, Brian Green is recognized as someone with a strong understanding of technology and how it can be used to address a customer’s needs in every point of the customer journey.
The best takeaways:
- How to build a good perspective for an eCommerce project
- The way experience is driving behavior
- Creating experiences through innovation
- Growth strategies for mid-sized companies
Podcast Notes: Brian Green: Innovate around the experience and the customer journey as the speed of innovation is the speed of differentiation
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Burc Tanir, entrepreneur and experienced marketing expert with a mission of helping e-Commerce business in the area of pricing, through innovative automated solutions.
Burc is the CEO of Prisync.com, the competitor price tracking software for all sizes of e-commerce companies from all around the world. He loves reading, thinking, writing and speaking about all things e-commerce. With Prisync, he and his team aim to revolutionize how e-commerce companies of all sizes manage their pricing strategies in a smarter and more competitive way.
The best takeaways:
- All about price tracking – 00.33
- Tactics to influence success – 03.44
- The importance of customer retention and customer experience – 06.36
- Digitization in pricing – 11.24
- What to expect from digital entrepreneurship – 14.04
Podcast Notes: Burc Tanir: Figure out the economic value of retention
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jakub Linowski, the editor-in-chief of GoodUI, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultimate version.
Jakub’s experience in engineering and graphic design, along with his passion for finding and identifying patterns, has been the driving force and inspiration behind his impressive history of discovery through UI Design. He has transformed science and art into a solution that is now successfully used by many companies, creating a new perspective in the industry.
The best takeaways:
- Finding, identifying and following the patterns
- The opposing evils of best practices, patterns and tactics
- The methodology of predictivity
- A persuading set of tactics for conversion rate optimization
Podcast Notes: Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krassimir Stankov, expert fashion trader and highly experienced entrepreneur with a lot of experience both in wholesale, classic retail as well as in e-commerce.
Krassimir is one of the most insightful e-commerce experts, COO and founder of a leading retail clothing and accessories brand which gained very fast a lot of popularity and visibility in the UK.
Due to his wide experience, Stankov expanded the business fast into entire Europe, gaining every year country-level partners making him worldwide known as one of the most experienced consultants in retail and e-tail.
The best takeaways:
- The hard lessons of e-commerce – 03.12
- How to win in e-commerce – 11.04
- Experience and knowledge that make a difference – 20.28
Podcast Notes: Krassimir Stankov: Tap into the knowledge and listen to the experts
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ragnar Sass, Founder & CEO at Salto Network, an active angel investor and co-founder at Pipedrive CRM.
His first startup was a social network for pet owners uniteddogs.com that had more than 350 000 users worldwide. After the UDC failure he co-founder Pipedrive in 2010, one of the most successful start-ups in the world with a team that today has 400+ members and offices in Tallinn, New York, Lisbon, Prague and London.
Ragnar invests all his passion and energy in helping startups develop faster. Starting from values, hiring the best talent and growing them with rocket speed, Ragnar is always happy to help mentor in those areas.
The best takeaways:
- Beginnings of a passion - 01.04
- The most important challenges in developing a start-up - 03.46
- Experience dictates a different approach - 14.37
- The way to amplify company culture - 18.33
- Excitements and Frustrations of a Digital Entrepreneur - 23.13
- Machine learning and its implications in our everyday life - 27.36
Podcast Notes: Ragnar Sass: You need to challenge yourself all the time
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association.
An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications."
Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association.
The best takeaways:
- Beginnings in information technology - 01.25
- Big AHA moments and the future technologies - 04.15
- How machine learning is changing online marketing - 07.19
- How efficient are machine learning and AI patterns - 13.09
- Practical ideas on how to use machine learning for growth - 15.55
- Mistakes in e-Commerce - 22.02
- Why are companies missing out in customer experience - 26.00
- The road to becoming customer centric - 34.25
Podcast Notes: Jim Sterne: Machine learning is changing how we look at data
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, CRO/CX/UX @ Vaimo, Magento Association board, creator @ Dutchento, CRO.CAFE and Core of Commerce.
Guido’s primary fields of interest are online behavior, usability, cultural differences and optimization for human beings. Secondary fields of interest are e-commerce, web analytics and online communities. He received the "Community Builder Award" out of the hands of eBay CEO John Donahoe for building the Dutch Magento community and events.
Guido Jansen forms and enables 'customer intelligence teams' and embeds the CRO process within the team(s). He loves working in multidisciplinary teams with strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and marketers.
The best takeaways:
- How CRO blends with cognitive psychology - 03.38
- Applying psychology in marketing - 09.30
- An expert’s frustrations regarding e-Commerce - 12.51
- Customer retention and the key to layalization - 18.52
- Habit formation for repeat purchase - 25.19
- Best of the best practices - 27.10
- The starting point for optimization - 38.41
- Tips for choosing an optimization team - 41.46
- Growth and sustainability - 44.45
Podcast Notes: Guido Jansen: Start by having a unique value proposition
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with German Ramirez, digital pioneer and entrepreneurial mind with over 20 years of experience and a proven international track record of creating and building leading concepts, ideas, brands, new products.
German is a passionate, creative and out-of-the-box thinker, who pioneers new business fields and markets, acting upon consumer insights and responding to market trends. He is a dedicated and inspirational leader that recruits, builds and coaches international multifunctional high performing teams.
Book author and seasoned speaker in conferences and seminars, on topics like digital transformation and social media, German Ramirez is a marketing strategy wizard, completely dedicated to innovation in digital marketing and blockchain.
The best takeaways:
- Milestones of a tech expert’s career - 03.10
- Connection between e-Commerce and blockchain - 05.38
- Will blockchain change the internet? - 08.03
- The theory of a decentralised economy - 10.19
- How technology is affecting humanity - 14.35
- The reason companies fail - 17.55
- Opportunities for growth in 2020 - 20.38
Podcast Notes: German Ramirez: People buy a promise, a brand, an experience
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ryan Kulp, an extraordinary insightful marketing expert with an unmatched worldwide experience.
Ryan is a marketer, musician, and self-taught developer. He's built more than 30 web apps in his spare time and hosts a live stream series where he builds new products from scratch in a day.
In addition to running Fomo.com, he has a portfolio of small apps that generate over $1.6mm per year. His latest project, MicroAcquisitions.com, is an extensive course on learning how to buy, grow and sell small companies with little to no money upfront. Ryan has been traveling full-time for 8 months but has been based in NYC since 2013.
The best takeaways:
- How digital in widening the physical experience - 03.13
- What growth means for professionals in the digital space - 07.03
- How to identify growth barriers - 16.23
- Customer Retention in e-Commerce. An expert’s point of view - 25.41
- Growth Ideas - 35.43
Podcast Notes: Ryan Kulp: You need leverage and scalability to grow
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Vasil Azarov, a marketing expert with a personal mission of connecting professionals in growth and start-up marketing and continuously nurture the community with the best international know-how.
Vasil founded one of the industry-leading growth marketing events – Growth Marketing Conference – and works day-in-day-out to build the world’s most valuable startup community at Startup Socials because he believes that people are, fundamentally, the most important part of this industry.
The best way to teach and connect people in growth and startup marketing is by holding best-practice-focused events, led by thought leaders who actually know what they’re doing, and building interactive, dynamic communities of growth and startup marketers from all over the world.
The best takeaways:
- Growth Marketing. Mission. Vision. Way of Life - 00.00
- Recipe for growing organically in event marketing - 16.00
- Event marketing. A redefined category - 23.57
- Growth ideas for e-Commerce - 34.26
Podcast Notes: Vasil Azarov: Event marketing – dominate your market with the right message
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation.
Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe.
Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more.
The best takeaways:
- What do companies get from CRO in terms of ROI? - 06.00
- Monitoring employee performance - 11.05
- CRO. The market. The tech. The adoption - 14.03
- Growth ideas - 23.38
- An expert’s advice - 37.42
Podcast Notes: Khalid Saleh: Lifetime value optimization is the name of growth
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016.
Author of “The Agency: BUILD - GROW - REPEAT: How To Build a Remarkable Digital Agency Business That Wins and Keeps Clients” Luca Senatore, director at multi-award-winning digital agency Genie Goals, went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process.
Luca is known for his high-energy, action-packed and no-nonsense speaking style; he shares high quality content at key events worldwide such as PMI, SEMrush, Web Summit, PPC Experts, and many more helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with top clients are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.
The best takeaways:
- The becoming of an expert – 00.33
- Growth ideas for eCommerce players – 03.02
- How to successfully build and grow a performance agency – 05.42
- Secrets of customer retention – 07.10
- Experience as the most important teacher – 11.20
Podcast Notes:Luca Senatore: Establish a solid strategy on brand awareness and emotional messaging
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Bob Moesta, pioneer of Jobs-To-Be-Done-Theory, innovation & new venture expert on creating, developing & launching of new products & services.
A visual thinker, teacher, and creator, Bob has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others.
The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.\
The best takeaways:
- How does Jobs-To-Be-Done actually work? – 00.50
- Tactics of selling better – 02.38
- The famous ‘Moesta’ interrogation method taught – 03.10
- How to avoid the biggest mistakes entrepreneurs do – 13.07
- Pushing knowledge forward with permanent education – 16.44
Podcast Notes: Bob Moesta: People fall in love with the product, not the problem
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Michael Perry, Director of Product, Marketing Technology at Shopify. a most passionate digital entrepreneur, visionary and globally-respected brand architect.
In his role, Michael Perry specializes in product development for SMBs as it relates to tools that would simplify marketing. He is the founder of Kit, the virtual employee app for small businesses, which was acquired by Shopify in 2016. As an entrepreneur himself, Perry founded GVING, which helps small businesses manage, reward and engage consumers through a merchant CRM system.
Michael has been recognized as Forbes top 30 under 30 in Marketing and Inc Magazines top 10 influencers in the Chatbot.
The best takeaways:
- Where is the opportunity for eCommerce? - 01.30
- Why are companies so product-centric? - 03.13
- Is Shopify the last resort for small merchants? - 05.19
- How to grow your company - 07.46
- How would eCommerce grow faster in 2020? - 06.55
- Why should Shopify be the first choice? - 08.48
- Why should clients migrate to Shopify? - 10.16
- How does Shopify view the permanent growth mantra? - 13.21
- What is your best advice for SaaS companies? - 19.15
- What is the future of work in an AI-driven era? - 20.28
- Advice for your young professionals - 21.41
Podcast Notes: Michael Perry: eCommerce needs to get hyper-focused on recreating the physical experience in the digital world
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Inthis week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and business metrics with a data-backed, user-centric approach.
Both the creative and analytical worlds are second nature to the marketing expert Steven Shyne. He is driven by and thrives in the pursuit and acquisition of knowledge and experience. A simple yet profound motto shapes his every decision and it’s very inspirational! ‘Do that for which you can be proud.’
The best takeaways:
- How to monitor the right kind of data - 04.55
- How to get more value from existing customers - 09.37
- What’s the starting point in building a great strategy - 13.59
- How to look at and interpret the data - 07.46
- Fresh ideas for eCommerce growth - 20.38
- How to add value with marketing - 27.42
Podcast Notes: Steven Shyne: Understand the customers’ context, build relevancy and encourage it
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining).
Miroslav is a Google AdWords Certified Trainer - GCT and online marketing lecturer at several schools and institutions and probably the only Google Ads certified Trainer and GAIQ triple grandfather in the world.
Miroslav is a storyteller, a lateral thinker, reading the message data provides and always chasing the context of that data.
The best takeaways:
- History repeating
- Thriving in the online game
- The pressure, the changes and the digital marketing talent scarcity
Podcast Notes: Miroslav Varga: We are on the brink of a revolution and its name is machine learning
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Clayton Wood, a world-renowned expert who’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years.
Clayton has built 2 multi-million dollar marketing brands from scratch with no investment, managed thousands of online marketing campaigns across the globe and has helped startups be profitable in three different countries.
He is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities.
The best takeaways:
- Automation and AI, the future of paid advertising
- The perfect growth combo: tracking, testing and up-selling
- Digital footprint, speed and innovative content
- Voice search. The future is here
Podcast Notes: Clayton Wood: A/B test your audience, make data-driven decisions and start building customized campaigns
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy.
Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com.
Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others.
The best takeaways:
- Coining the term conversion rate optimization
- Education as part of evolution
- Simple solutions with incredible impact
- What it really takes to create success for a company
- The new wave of machine learning digital tools
- The holistic approach in customer experience journey
Podcast Notes: Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jason Greenwood, a digital native with deep omni-channel commerce expertise (B2C | B2B | DTC), who simply loves what he does. He is a passionate mentor, commentator, worldwide keynote speaker and content producer that loves giving back to an industry that has given him so much over the years.
Jason’s focus in business is to bring together the core tenets of online success - traffic, conversion & customer lifetime value - with a wider solution that encompasses teams, business goals, systems, processes and integration/automation.
He is a strong advocate for phygital experiences - digitally-led experiences within physical retail which includes the use of biometrics, AR/VR, IoT, mobile NFC, progressive web apps and more to create fully merged, integrated and immersive in-store experiences that drive consumer brand affinity and stickiness.
The best takeaways:
- A deeper understanding of the importance of customer lifetime value
- How to advocate for loyalty retention
- The goldmine of keeping up with the latest tech developments
- The value of data as a strategic asset in customer retention
- Fusing physical with digital experiences
Podcast Notes: Jason Greenwood: Immersive in-store experience through empathic digital tactics
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