The Spiral Marketing Podcast: Recent Episodes
The Spiral Marketing Podcast
Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike!
In this rare interview, Peter Corbett is very open about his past, motivations, present and future. Don't miss this opportunity to hear Peter speak as he has on countless international stages including the Davos' World Economic Forum. Enjoy!
https://youtu.be/bhpX11iXTuk
“You've got to keep the images moving. Otherwise, people's attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award.
He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in.
If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to.
Enjoy our discussion about how to retain your current clients and expand your career pursuits.
“If you're not excited and passionate about what you've got to offer, and that doesn't come across on camera, it won't work.”
Just a few of the points you’ll learn in this episode:
How are businesses responding to Covid ramifications? Why some high performing marketers are busier than ever before How Netflix and YouTube influence your web content (even if it isn’t a video) Compelling reasons why many businesses will not return to pre-Covid business practices
“When I started pretty much all we had was direct mail and print advertising.” Marketers
How can you offer value to potential clients online? The power of tradition and why your audience wants to stick with you The benefits of giving people value for free Why you shouldn’t rely on tried and true marketing methods
Entrepreneurs
What you should pay attention to when people have short attention spans Can you replicate brick and mortar success online easily? How can a pandemic increase your local reach to national or even global success?
"Big companies have dramatically cut down on how much mail they're sending, which leaves less competition and more of a vacuum to be filled by smart marketers like you and me." Where to learn more about and reach Seth Greene:
marketdominationllc.com
https://youtu.be/ZSQTyJFQQdc
“It's a time for us to start to be more disciplined around the way we position ourselves." Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She's on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy.
Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour.
Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships. “Are we saying something meaningful? Are we saying what's already been said?” Just a few of the points you’ll learn in this episode:
The discipline it really takes to cut through the noise of the unnecessary
How companies find creative ways to modify their business model
What you should do when everything you know about your business will change
Why certain brands will achieve more success over competitors as customers become more digitally savvy
“We understand the pain, we know the lingo, this is part of our DNA.” Marketers
The role of transparency between companies and customers What you should take away from a crisis The benefits of seeing the world through an experimental lens (agile startups to seasoned ventures) How data can minimize the “blame game” to optimize growth strategies
Entrepreneurs
What does your community expect from you during changing times? Why entertain the possibility of failure and success equally? Why it's not a good idea to make assumptions about what your customers want
"Most owners and operators have a story that connects them to the product or company that they've built." Where to learn more about and reach Tara Clever:
marginedge.com
Tara’s LinkedIn
Atokatha from Nonprofit HR gives the tools to be Marketeer and stay ahead of what's coming from predictive analytics to building your tribe with Ai
Learn from the creative geniuses behind the ads for Squatty Potty, ClickFunnels, Poo-Pourri & the Purple Mattress with Benton Crane, CEO of the Harmon Brothers here!
On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do. Perfect for busy professionals with a modern attention span.
Go beyond the warm up and actually create persuasive marketing videos using effective vocal techniques, keywords, and body language with Lorna Earnshaw here!
Check out this workshop on developing your ideal client profile and testing the demand from that market with the Squeeze Network on the Spiral Marketing Podcast
The growth of 600 agencies speaks for itself! Check out that same guidance delivered by Agency Coach and fellow Podcast host, Clodagh Higgins, right here!
