Business is ART: Recent Episodes
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With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
Considering starting a new business in 2019 or 2020? Justin T. Weller, co-founder of TrueChat.org, and Jon Umstead, business consultant, dive into the startup industries that are hot right now.
tags: business, plan canvas, jon umstead, justin t weller, startups, entrepreneur, invest, investor, trends, 2019, ideas, discussion, consultant, coach, truechat
Should your business pay attention to trends? What can you expect in 2019 & 2020? Jon is joined by Justin T. Weller, President & CEO of TrueChat, to discuss changes that will impact the world of business.
tags: business, trends, trending, topics, modern, small, planning, strategy, 2019, 2020, ceo, jon umstead, justin t weller, truechat
Drafting a pitch deck can be challenging, but it is important to include certain key elements. Justin T. Weller, President & CEO of TrueChat, joins Jon to explore the aspects of a pitch deck.
tags: business, investor, investing, startup, venture, capital, how to, advice, pitch deck, presentation, money, finance, truechat
Politics aside, should Amazon have pulled out of the deal for its second headquarters in New York? Justin T. Weller, host of The State of Us podcast, joins Jon to examine the situation.
How can your business find and select the best candidates for your job? Phil Devendorf, Founder/Owner, of PDServices joins Jon to impart some practical advice for businesses of all sizes.
Insurance can be a confusing landscape for businesses of all sizes to navigate. Camden Pierce, licensed independent agent, joins Jon to explain when businesses need insurance and what type of insurance they should be looking for.
How will your business handle change? Jon is joined by Rob Deptford, founder of Forge Ahead Coaching, to explain how all businesses can navigate a changing landscape and what individuals should do to maintain their professional profile.
Marianne Bailey, founder of Catalog You, joins Jon to discuss the importance of taking preemptive measures to protect your business from the unexpected.
tags: business, insurance, inventory, managment, plan, disaster, relief, art, office, theft, fire, damage, how to, truechat, jon umstead
What's the best way to change? Leisa Reid, a mindset facilitator, joins Jon to share her distinct perspective on how to approach transformation in business and life.
tags: business, advice, leadership, change, transform, manage, facilitate, life, strategy, meeting, small, entrepreneur, truechat
What does a lifetime climbing the corporate ladder teach a woman? Jon Umstead finds out as Kim Bartley, Chief Marketing Officer at White Castle, shares her experiences and gives advice to women in leadership and for anyone looking to pursue the management path.
tags: CMO, White Castle, Jon Umstead, TrueChat, women, woman, leadership, diversity, management, team, men, man, secretary, job, career, advice, interview, fortune, business
How should you navigate gender parity in the age of #MeToo? Janice Ellig, CEO of Ellig Group, joins Jon to share her insight. She also announces her new podcast, Leadership Reimagined and discusses what Ellig Group is working on.
Tags: women, woman, leadership, movement, gender, diversity, parity, equality, rights, power, men, man, board, room, business, best practices, learning, change, work, worker, truechat, reimagined, jon umstead, plan canvas, business is art
Businesses are releasing holiday ads this time of year and it can difficult to know what kind of promotion you should do. In the most recent blog post on PlanCanvas.net, Jon Umstead outlines the importance of thanking the individuals and organizations that have contributed to your success.
tags: business, success, jon umstead, art, book, author, thanks, appreciate, holiday, ads, true, value, truechat, tips
How is marketing changing and where do podcasts fit in? The "Video Girl," Kimberly Scott, joins Jon Umstead to talk about her podcast and answer these critical business questions. Kimberly hosts the Industry Celebrities Podcast.
What will it take to make your business viable? In this three-part mini-series, Jon is joined by Justin T. Weller, President & CEO of TrueChat, to examine the three categories of questions that you should answer before starting a new venture. In this final part (3 of 3), we look at what you need to do to make sure that your business plan is viable.
Is your business viable? In part-two of this segment, Jon and Justin explore how to determine if there is a market for your product or service. Part one focused on the questions you need to examine to determine if you are personally ready to start your business.
The sales process is constantly evolving and keeping up with the times is more essential than ever. Steve McCullough works with businesses who sell to other businesses to advise on the entire process. He joins Jon on this episode to answer crtical questions about executing the sales process.
Jon Umstead and Justin T. Weller examine the process of determining if you and your startup can work. With so many business ideas, it can be difficult to know what is viable. Business is ART breaks this down into two simple podcasts.
You can't do it all alone. Michael, the founder of Awakened Innovations, joins Jon to discuss the importance finding vendors you can trust. It might sound easy, but sometimes things are too good to be true. Awakened Innovations can help non-profits avoid many misteps.
Is it possible to balance multiple careers? The nature of being an entrepreneur often requires it. Jon's guest is a public servant and runs her own business. She left a six-figure job to have the life she does now.
Why is suicide so misunderstood and why is a business podcast talking about it? Jon is joined by Lance Jackson and Justin T. Weller from The State of Us podcast to breakdown the issue.
How important are books and what lessons can be learned from "Good to Great?" Jon and Mike Smith, CPA, explore the book and its wisdom.
Internal processes and external communication might not sound exciting, but these operations can make or break an organization. What can be learned from The Ohio State University case?
What's the key to success? You can start by learning to recognize your barriers and how to overcome them. Tim Burgess joins Jon to examine the process.
Do you need a coach for your business? How can you unlock your full potential? Charlotte Anderson, founder of Transformation Keys, join Jon to answer these questions.
What is the difference between a company's brand and its identity? Joseph Lewin from The Business Identity Company joins Jon again to expand on this critical topic.
Managing change can be hard, but there are steps to make it easier. What can we learn from the Papa John's crisis? Justin T. Weller, CEO of TrueChat, joins Jon to explain.
Is responsible leadership valuable? Alan Lindeman, co-founder and CEO of Maximizing Results, joins Jon to explain the effects of leadership and discuss what makes a good boss.
How should you be handling the customer experience? Andy Schulkind, a Chief Experience Officer, joins Jon to explain the challenges organizations face and the strategies to overcome them.
What should you expect when starting a business, how can you get funding, and when do you sell? Travis Pine joins Jon to answer these questions about life as a startup.
Donerik Black, a Senior Partner at Jasper Brown LLC, shares his insight with Jon on the common mistakes and simple solutions that small businesses experience and can use.
What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.
Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas State University, joins Jon to explain the value of research.
Business is ART host's Jon Umstead did not have a background in marketing commodity products such as his book, Business is ART and his business strategy planning and management software Plan Canvas, but has been learning a lot over the last several months.
Education is always a hot-button topic and Jon Umstead is getting into the fray, becoming an adjunct professor. Cam joins to discuss what changes Jon would make to his textbook and what education should truly mean.
What does it mean to have a personal brand, and how is it different from a product or company brand? Guest Ben Baker shares his expertise on this and more.
Storytelling in business isn't like your typical children's book and it isn't a passing fad. Hear Jon's guest, Michael Davis, explain why it's important and how you can get better at it.
It's no big secret - the success rate of strategy execution improves dramatically when employees are engaged. Employees are more engaged when they work in an environment that fosters creativity. But how do you do that? Michael Michalko shares his thoughts.
The cost of one wrong hiring decision can equal multiple times the base pay of the new hire. Is that just a cost of doing business, or can we do something to mitigate the risk? Dave Nast is on hand to tell us.
Arguments, finger pointing and vitriol aren't productive anywhere, but in business, they put things at an unnecessary level of increased risk that climbs exponentially. Regardless of the size of your business or organization, knowing how to lead effective discussions is key. Camden sits in as Jon's co-host.
How does the manager or leader make an impact on employee engagement, and why should anyone care? Our guest, Andrea Davis helps explain.
Whether you are aware of it or not, if you have a business or run an organization, you are probably in the media business - and if not, perhaps you should be. Our guest Gresham Harkless explains.
"Attitude determines altitude." On this episode of Business is ART, Jon and his guest, Bob Sager, discuss the 5 types of wealth and how attitude plays a central role in all of them.
In this 3rd and final segment we review Chapter 6 of the book Business is ART - all about business planning. Plans are usually too complex and serve the wrong audience. Find out how they can serve you and your business instead. Camden Pierce sits in again as Jon's co-host.
In this second installment of a multi-part series, Jon and co-host Camden Pierce review Chapters 3 and 4 - Strategic Planning and Strategic Management, with a few tips on Project Management thrown in for good measure. Key tip - avoid the big lie of insincerity.
It's been awhile since we've really talked about why this show and the book are called "Business is ART" and some of the concepts in the book itself. With our subscriber rate growing rapidly of late, we felt it was time to dust it off again. This is the first of a multi-part series.
What happens when you wake up one day to find your leader, mentor, and friend is no longer with you? Hernan Olivas shares the experience his team at O'Neil & Associates went through not so long ago, how they coped, and how they've learned to thrive afterward.
So you want to be an entrepreneur but you don't want to go through all of the pains associated with startups? You might check into Search Funds. Micah Dickson is on hand as our guest to explain what they are and how they work.
Who has time for quibbling over stereotypical, generational differences when we can harness much more power and innovation by bringing generations together across the entrepreneurial spectrum? Guest Jim Sugarman discusses on this episode of Business is ART.
Inbound Outreach may sound like an oxymoron but it isn't. It can be a very effective means of ensuring your customer's journey leads to your business, product or service. Guest Johua Lisec explains.
The term "stewardship" means different things to different people. Jon and his guest, Brent Foley, discuss what it means to them, why it's important, and how diversity plays a part.
How do you create a company culture that supports the strategy? Jon explains why he thinks the question is flawed while Camden co-hosts and offers his thoughts, opinions, and reactions as well.
What does it mean to live an authentic life? How do you determine what that means for you and how does fear play a part? Our guest, Anastasia Button, explains.
Where are robotics headed? Do they take away jobs or create opportunity. Jon and his guest, Scott Preston "The Robot Guy" talked about robotics, AI, VR, AR and more in this episode of Business is ART.
What is influencer marketing and how does one incorporate it into their business or corporate strategy? How does one become an influencer in the first place? Jon and his guest, influence marketing expert Tom Augenthaler, talked about it and much more on our 101st episode of Business is ART.
On the 100th episode of Business is ART we bring back the original crew of episode 1 and talk about how the podcast has improved and what Jon has learned.
It's inevitable. Someday you will exit your business. When is the best time to begin planning that day? The day you startup your business. Certified Business Broker Kate Vriner explains in this episode of business is ART with host Jon Umstead.
Hiring is different than it was even a few years ago. What does a prospective employer have to do in order to attract the top talent and how does a prospective employee make sure the employer recognizes them as top talent. Guest Ray Gooch explains.
To be a more effective leader, continually learn from and share your knowledge with other leaders outside of your organization. Jon offers 7 options for doing so in this episode of Business is ART.
Do you feel like you have no one to talk to, or could really use the advice of someone who's been there? Do you have the urge to help others out with their challenges? Then joining a mastermind group might be the answer. John and guests Steve White and Christina Walters discuss.
You can't be everything to everybody, so figure out what type of leader you want to be and what your organization needs. Some will fall out. The rest will fall in. Just don't make it needlessly difficult. Jon and Cam discuss.
Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it!
Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss.
Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.
Jon's guest, marketing and customer relationship expert Keri Vandongen, takes "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it. Keri has kindly provided a link to a free PDF document providing additional information, but LISTEN TO THIS PODCAST FIRST! http://bit.ly/2ymEWKz
If you are technologically savvy or have grown up with social media, it's easy to forget that not everyone knows how to use it, particularly senior citizens. Jon's guest, Marianne Bailey of The Senior Tutor, discusses why it's important.
Jon Umstead and his team have been diligently working on Plan Canvas, an online community and software-based on his book, Business is ART. Camden Pierce sat into not only talk about it but to dive into some basic tips that any entrepreneur can use.
Everyone wishes they could take a magic pill or win the lottery, but for the vast majority of us, that just isn't going to happen. So what is the key to business success? Jon talks about a few things to consider when answering that question.
How do college students go from being hopeful to being hired into that dream job? Jon and his guest, Adam Dince, discuss the topic and Adam's book entitled "Hopeful to Hired" on this episode of Business is ART.
Struggling to focus on your business? You might be trying to be too many things to too many people. It might be time to simplify and reduce your offer - focus on what makes clients say "Wow!". Jon and his guest, Carlos Scarpero, discuss.
What is budgetology and what is a budgetologist? Jon's guest Phylecia Jones is on hand to explain both, and why it's important, particularly to the solopreneur or anyone els interested in improving their money management skills.
To be the best entrepreneur or business leader you can be, you have to start with a belief in yourself - the authentic you. Jon's guest, business coach Virginia Phillips, discusses entrepreneurial excellence on this episode of Business is ART
As military veterans transition to civilian life, it creates an opportunity to capitalize on the investment already made in these service men and women, while creating an economic development opportunity for the community at large. Urshel Metcalf discusses in this episode of Business is ART.
Whether an established, larger business or just starting out, you may have a need to develop digital products - either to enable your business or as the product you sell. Tim Metzner, a founder with Differential sits in with Jon on this episode to discuss digital product development and so much more.
There often comes a time that small businesses need access to capital, be it to get things started, launch a new product, expand capacity, or to just keep the lights on during a down cycle. Jon and his guest, Micah Dickson discuss.
To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Dr. Sanjay Jain offers great advice on this topic.
Jon and his daughter Abby review a problem-solving method called "Design Thinking." Each stage is defined for you in this episode and they discuss their professional and educational journey.
Do you work remotely or have a remote team? Jon discusses his experience and a vision for one area he plans to offer solutions as he is interviewed by TrueChat's Camden Pierce.
Think you have a great business idea for the healthcare industry? There's never been a better time to create your startup. They offer great advice, not just for healthcare startups, but for all entrepreneurs.
Why is it important for children to learn entrepreneurial skills and what possible lessons can we carry? Find out as Jon sits down with Mollie Verdier, CEO of Upper Hand - Kids Entrepreneurial Network.
Best selling author Dan Lyons is Jon's guest on BIA #45. TrueChat's own Camden Pierce even joined in, discussing Dan's experience as a writer on HBO's "Silicon Valley", his book entitled "Disrupted (My Misadventure in the Start-Up Bubble)" and several business related issues such as age discrimination and the new contract between employer and employee.
Work/life balance? Forget about it. Instead, focus on bringing professional and personal life together not only for yourself but for others as well. Jon and his guest, business coach, and best-selling author Tom Rubens talk about it and Tom's book Lifeness in this episode of Business is ART.
Do you have a business or business idea that has you thinking, "If I only had a cash infusion, I could really make something out of this."? Then check out this episode of Business is ART. Jon's guest, David Willbrand of Thompson Hine, discusses when it is time to seek investors as well as when it is time to invest in small business.
It's about equal opportunity, not equal outcome. We talked about economic development and its importance with Steve Odland who works with CED and No Labels in Washington D.C.
Why is it so important to get young people involved in entrepreneurship? There are many great reasons. Jon and his guest, Isaac Knapp, President of the Entrepreneur Club at Wright State University name a few.
I’m constantly looking for new customers. My employees keep leaving. I’m cutting costs but still not more profitable. I'm pooped! Jon and Camden discuss 5 ways to add new life in to your business.
This episode is for anyone starting up or running a business, but we focused on technology companies or businesses reliant on technological innovation. 2 of the keys to creating results and growth-oriented business/employment eco-system are innovation and community. Jon's guest Tiffany Ferrel of Dayton Tech Guide discusses how she and others focus on that and more.
Do you have a hobby or passion that you think would make a great business? Are you an amateur blogger or content provider hoping to turn it in to a money-maker? Jon's guest, Vanessa Roberts of Nessamakes.com talks about her experience in this week's episode of Business is ART.
Your business' image has to be right for you as well as effective. Not just anyone can do it. Jon's guests, business partners and the husband and wife team of Lance and Julie White of FRW Studios, talk about making $#!@ look good in this episode of Business is ART.
Does your business or organization have a Knowledge Management strategy? If you said, "What's that," then the answer is probably, "No." TrueChat's own Justin Weller and Business is ART host, Jon Umstead, talk about what it is, why it's important, and how to develop one.
Jon hasn't had the great privilege of having any TrueChat'ers on for a while, so why not have the two co-founders on one episode. Cam and Justin get into startups with Jon and all the things you need to do to succeed and the things you have to remember to stay sane.
You wouldn't want to go to trial without an attorney. Likewise, when you have a large loss insurance claim for your business (or home), you shouldn't try to handle it yourself. Jon's guest, Dennis Kouts, discusses some of the reasons you may want to hire a Public Adjuster. Jon and Dennis then take that example and discuss some pros, cons, do's and don'ts to self-employment in this episode of Business is ART.
In every business there comes a point that it's just time for the owner(s) to get out. Even before that time comes, they need a good exit strategy. Jon and his guest, Kate Vriner of Sunbelt Business Advisors, offer some great advise for developing and managing one.
Once in awhile opportunities come along for management or employees of a business to buyout the owners. Jon and his guest, Jeff Adair of Adair Coaching, discuss some of the do's and don't of a management buyout in this episode of Business is ART.
The title says it all. Well not really, but in this re-run of Business is ART Jon and company try out some craft beers and talk about the trend of craft beer becoming more mainstream and the marketing of those beers.
People may get the wrong idea when you say you are stepping out for a massage. Medical massage therapy is not the stuff of exotic dreams, and can dramatically improve productivity while decreasing absenteeism at work. Jon and his guest, Mark Strickler, Licensed Massage Therapist (LMT) discuss on this episode of Business is ART.
There is networking and there is networking that works for you and your business. Jon and his guests, Kelley Reno Culley of the Reno Insurance Agency and Clayton Hicks of the H7 Network, offer some tips on this episode of Business is ART.
We often forget that non-profit organizations are businesses too. They have all of the same challenges as a for-profit, like revenue and sales, expenses, hiring the right people, etc. Some have the added challenge of selling "hope", instead of tangible goods and services. Jon and his guest, Erin Santos, Founder/President of the Isabella Santos Foundation, discuss on this episode of Business is ART.
Corporate Social Responsibility and Social Entrepreneurship have been growing, hot topics for the last few years. Now comes "Spiritual Entrepreneurship" - the bringing together of business life and the "interior life."
There is a lot of undiscovered talent coming out of colleges and universities across the country. How do you know you are finding them? How do you know you are even looking correctly? Jon and his guest, Cate Brinnon, Management Consultant and Assistant Professor at Urbana University offer up a few ideas.
How do you peacefully resolve conflicts? Jon's guest, business owner Christina Walters of Night Dispatch, discusses her off-duty role as Director of the Springfield Peace Center and how teaching kids how to resolve conflicts peacefully translates to business on this episode of Business is ART.
Are you a Debbie Downer? Know someone who is? Jon and his guest Camishe Nunley of Healing Your Hidden Hurts discuss Debbie and all of her toxic personality friends on this episode of Business is ART.
Good business isn't just about making money. On this segment of Business is ART, Jon and his guest, Brent Foley of Triad Architects, discuss how Business is Stewardship.
In this episode of Business is ART, Jon and his guest, executive and author James Rosseau Sr., discuss the topic and the 6 promises James defines in his book Success On Your Own Terms.
Ever dream of opening your own restaurant? How about opening multiple locations of your business, whether it's a restaurant or other - perhaps even on another continent? Jon and his guest, Jeff Tsao of Fukuryu Ramen Restaurants in Melbourne, Australia and Columbus, Ohio (U.S.) discuss Jeff's experience and lessons learned on all of these topics and more on this episode of Business is ART.
When you are starting up or running a business, you have tons of questions and needs. Business owners and entrepreneurs are often unaware of the vast amount of information and support that is readily available, often for free or inexpensive, that can dramatically increase their odds of success. Jon and his guest, Pat Newcomb, Director Ohio SDBC at the Entrepreneurs Center in Dayton, Ohio discuss where these resources can be found on this episode of Business is ART.
Many people dream of starting their own business, but sometimes a better path to becoming an entrepreneur is to acquire an existing business. There can be many advantages but a key is to understand your cash flow needs up front. Jon and his guest Kate Vriner of Sunbelt Business Advisors of Southwest Ohio discussed both selling and buying a business on this episode of Business is ART.
Does your business have a content marketing strategy? If so, is it effective? In this episode of Business is ART, Jon and his guest, Lisa Lickert of EMI Network, discuss the topic and provide you with some good advice on how to step up your content marketing game.
When starting and expanding a business there is a need for funding and there are multiple paths for getting it. Crowdfunding is one path that is increasingly becoming a better option for businesses of every kind. Jon and his guest Uwe Eickert, founder and CEO of the award winning Academy Games talk about it on this episode of Business is ART.
When it's time to leave the business, who takes over and what does it look like. Jon and his guest, Michael Smith, a CPA with Goldshot, Lamb and Hobbs, Inc. discuss this an more on this episode of Business is ART.
If your walls could talk, what would they say? In fact they can talk and what they say needs to align to your business strategy. Jon and his guest, Rachel Friedman of TENFOLD discuss why workplace design can make a huge difference and more on this episode of Business is ART.
TrueChat would like to start off by thanking Jon for doing this wonderful show for 1 year! Cam and Jon talk about where the podcast and Business is ART the brand has gone and what the podcast has done better!
In this episode of Business is ART, Jon uses Jeffrey Gitomer's book "Customer Satisfaction is Worthless - Customer Loyalty is Priceless" to point out several ways to create customers that would rather fight than switch to your competitors
To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Jon's guest, Dr. Sanjay Jain, best selling author of Optimal Living 360, offers some great advice from the heart in his book and on this episode of Business is ART.
You see them on Twitter, Facebook and all of the other social media sites all the time - flying in their private jets, sailing in their yachts, walking down the gorgeous tropical beach. The happiness gurus. All too willing to take your hard earned money to tell you how to be happy. Jon and Camden lay out a more realistic, if a tad more work, that truly shows you how to lay out a roadmap to your personal success on this episode of Business is ART.
Why do customers seek out your business? Service can be the key differentiator particularly if you are in an industry that is already saturated with options for consumers. How you provide that service ties directly to why you are in business in the first place. Jon and his guest Frank Lewis of Jackson, Lytle, Lewis Life Celebration Center discuss this and more on Business is ART #44.