Impactful & Intentional Brands with Anna McVey-Tyson: Recent Episodes
Anna McVey-Tyson
Helping women entrepreneurs trade energy- and time-wasting efforts for impactful & intentional brand strategies that let them get back to the things that matter most
The Surprising Truth About why a Messy Brand Strategy is the Better Way to Go
Creating a brand strategy that works for you isn't always a straightforward process. And in a lot of cases, it can be a bit of a mess from the outside. It can be especially messy when you throw in a chronic illness. All the health issues, hospital stays, lots of doctor visits, and all the medicine! Basically, you’ve got a whole lot of things to juggle while trying to pursue your dreams. But that doesn't mean that a brand strategy can’t be intentional and impactful.
This is part 2 of our interview with Elizabeth Amber, a woman living with cystic fibrosis (aka CF). And if you haven't listened to part one yet, I highly suggest you go back and listen to it before continuing with this episode.
During the last episode, we talked with Elizabeth about how having a brand strategy helped her pursue her writing career by finding a strategy that worked with her health instead of against it.
Today we are going to be continuing that conversation. We'll continue our conversation with Elizabeth about the lessons she’s learned from living with cystic fibrosis and recovering from a transplant. While getting a little bit messy by experimenting with different processes to discover her brand strategy. We’ll also hear how she’s learned to stop comparing her strategies to society’s definition of “the right way,” and finally how she’s learned that she’s needed to set boundaries to make her strategy work for her. It may have appeared a bit messy, but it was the strategy she needed.
So let's grab a cup of coffee and dig in.
In this episode, we discuss: [skipto time="3:15"] Lessons from living CF and transplant [skipto time="14:40"] Getting messy - experimenting with different strategies [skipto time="17:38"] Defining profitability while living with a chronic illness [skipto time="31:33"] Defining your boundaries Get in Touch I would love to hear from you. If you have any experience about how you've been able to balance your health well, taking care of yourself for your family and pursuing your dreams or ambitions. I'd love to hear from you. You can send me an email with my address listed in the show notes below. Just click on that link and send me a quick message.
Thank you so much for joining me today.
Music Credits:
- Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com
- Outro Music: No More Music by HaTom_music from Pixabay
- Transition Music: Catalyst https://www.purple-planet.com
Episode transcript:
- https://mcveytyson.com/6qs7
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Connect with Elizabeth Amber @creamandsalt on Instagram
Listen to the other podcast episodes here
Message Anna
This one's for the remote-working moms (aka WFH moms) with kids doing the virtual learning thing. This pandemic is awful. I mean, life can be crazy enough, right? The pressure of working from home and having to help your kids learn virtually is a lot! Forget about finding time to finally implement a brand strategy. I know; I’m right there with you. But what if I told you that you can save time by crafting a strategic brand strategy? I’m sharing the top 3 tips a strategic approach to branding gives you the time to make sure that you’re present with your kids when they need you.
In this episode we discuss:
The 3 top tips to make an impactful brand strategy [00:56] Creating a brain dump for your brand strategy [02:12] Focusing on one task at a time from your brain dump [03:46] Giving yourself and your child some space for completing your tasks and clearly communicating your boundaries with your child [04:54]
Music Credits:
Intro Music: Water Wood & StoneCreative Commons Music by Jason Shaw on Audionautix.com Outro Music: No More Music by HaTom_music from Pixabay Transition Music: Catalyst https://www.purple-planet.com
Episode transcript:
https://drive.google.com/file/d/1-DT9JF2IdmvWF0yQ6wK25Lr9QoIFSKLG/view?usp=sharing
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