AMPUP Your Digital Marketing: Recent Episodes
GaggleAMP
AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today’s digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.
Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.
Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting.
You’ll learn:
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Why business texting works.
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What marketers should keep in mind to run a text messaging campaign successfully.
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What guardrails marketers should look out for so they don’t mishandle business texting.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully.
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Product-led growth is a huge trend in marketing these days, but traditionally it works best for products that are fairly straightforward, like Netflix and Spotify.
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Leveraging product-led growth for a highly technical audience can be tricky, but it can pay off immensely. Jason says it helps him generate interest amongst developers and data scientists, who typically don’t care about flashy marketing initiatives — they just want to try the product out.
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Once a user has opted into a free trial or freemium product, you have to nurture them through the process. It’s like a Ferrari, Jason explains. You can’t just throw someone into the driver’s seat and say, “Go.”
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO. They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry.
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Clinical trials are an integral part of health care, but they’re often misunderstood. (Thanks, Hollywood.)
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At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one needs a specific number of participants who meet a specific set of criteria. As the PR manager of PSI CRO, it’s Kayt Leonard’s job to find these participants.
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“There's no template we have,” Kayt says. “There's no ability to look through previous campaigns and see, ‘All right, this patient population worked; these advertisements and keywords worked.’ We really build out every single campaign and every single persona as if it's the first time we've ever done it.”
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Rhoan Morgan, co-founder and CEO of DemandLab. They sit down to discuss the importance of turning customer experience into a company-wide effort.
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Traditionally, the B2B customer experience has been a siloed practice, an effort focused on by one or two teams. But Rhoan Morgan, co-founder and CEO of DemandLab, is encouraging businesses to start using the marketing-led customer experience approach.
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“What you're doing is you're using technology, data, and content to really engage with a company's audience — but in a way that matters to the customer,” Rhoan says.
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Embracing the marketing-led customer experience approach requires cross-team collaboration and setting specific customer experience goals using relevant data.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle Huff, CMO of UserTesting. They sit down to discuss the benefits of user testing and why it’s more important now than ever.
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Building your buyer persona based on data and intuition is limiting because you’re missing the why behind your customers’ decisions.
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User testing helps you connect and empathize with your customer base. By getting feedback directly from members of your target audience, you can optimize the customer experience.
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COVID-19 has drastically changed the way people live, and it’s forcing brands to relearn their customers — their new behaviors, needs, and buying habits.
You may have heard this before, but this year has been unlike any other, and it has forced marketers to boost their digital marketing efforts.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Winfried Schultz, VP of EMEA Marketing at Teradata, a provider of database and analytics software and services. They discuss the transition to stronger virtual and digital marketing efforts from in-person marketing.
What you’ll learn:
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The challenges of transitioning to a strictly digital marketing strategy.
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How to overcome your digital marketing challenges.
- What marketers can do to make their digital presence more engaging.
Building your personal brand on social media might seem like an impossible task.
What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, a software platform for trades. They discuss how Daniel built up his personal brand on LinkedIn in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of comments in just a few hours.
What you’ll learn:
- The keys to building a personal brand on LinkedIn.
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Why LinkedIn is different from other social media platforms.
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What TikTok and LinkedIn have in common.
You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost, an email intelligence software company. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok.
What you’ll learn:
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What are the TikTok privacy concerns?
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What is TikTok, and how does its algorithm work?
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What does it look like to advertise on TikTok, how does its targeting work, and should you do it?
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Stephen Spector, who’s spent more than 20 years doing digital marketing and social media in the IT space. Stephen discusses strategies he’s used to successfully implement employee advocacy programs. You’ll learn:
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Employee advocacy platforms can reap a number of benefits, including an increase in brand engagement, product feedback, and sales leads.
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Getting buy-in from executives and employees isn’t always easy, but start with a “pilot program,” a small group of people who are already social media savvy.
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It’s essential to prove the value of an employee advocacy platform, especially to executives, by presenting them with backend reporting and metrics.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Karin Aviles, Head of Demand Generation and Field Marketing at Centrica Business Solutions, which offers sustainable energy alternatives for businesses. Karin discusses how her team’s lead generation strategies have shifted during COVID-19. You’ll learn:
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Lead generation without face-to-face events forces companies to explore new ways to reach their target audience.
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With tighter budgets, marketing teams should look for ways to optimize their ROI through paid media channels.
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People’s behaviors have drastically changed over the past few months, so it’s important to keep tabs on these trends and follow your customer.
Your inbound marketing strategy likely took a hit this year thanks to the pandemic. In order to rebound from this, you need to adjust and be agile.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jen Spencer, VP of Sales and Marketing at SmartBug Media, an intelligent inbound marketing agency. On the show, they discuss the impact of COVID-19 on inbound marketing, and what her advice is for organizations to adjust, what organizations should do as businesses reopen, and what her takeaways are from this time.
You’ll learn:
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The impact of COVID-19 on inbound marketing.
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How to keep your inbound marketing strategy agile.
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Why it’s important to consistently talk to your customers.
Millennial branding is more important today than ever before with the growing number of millennials in the workforce.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. On the show, they discuss the growing number of millennials in the workforce, and how organizations can approach millennial branding. This refers to brands being mindful of millennials in their target market and employee population.
You’ll learn:
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Why you need to keep millennials in mind more than ever.
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How you should adjust to millennials in your workplace and your target market.
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How millennials prefer to communicate and what that means for you.
Today, there are already more millennials in the workforce than any other generation, but they are about to take the majority of the whole workforce on their own. Millennials will make up 75% of the workforce by 2025, according to Deloitte.
Many organizations had a go-to-market strategy in place heading into 2020, but the pandemic made them go back to the drawing board.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Diana Stanley, Sr. Director of Marketing at Osmosis, a healthcare education platform that focuses on medical students and caregivers. They discuss Osmosis’s go-to-market strategy, and how it had to adjust during COVID-19.
You’ll learn:
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Why you must adjust your marketing strategy.
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What to do if much of your traffic isn’t your target market.
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How to build brand affinity.
Even when you have a limited digital marketing budget, there’s a lot you can do, and a great collaborative environment helps.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Joshua Shulman, Digital Marketing Specialist at Bitmovin, a backend video SaaS company. They discuss how a startup can navigate its marketing campaigns on a short digital marketing budget.
You’ll learn:
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What B2C and B2B marketing have in common.
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How to make the most of your digital marketing budget and find your buyer persona.
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How great internal communication and collaboration can make up for what you don’t have.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Greg Rosner, CEO and Founder of PitchKitchen, a company that helps to fix bad sales presentations and websites that do not make their product the hero. They discuss how to refine a sales pitch and place the prospect at the center of the discussion.
You’ll learn:
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How to ask questions and create conversations that allow a prospect to own their decision rather than being told what their position should be.
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How to present and position the before and the after to solidify the sale.
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Why it’s important to audit your sales pitch. Not only can it help your salespeople learn what works and what doesn’t, but it can help marketing spot gaps in prospect perceptions.
Sales pitches - some area great, some are terrible, and you have likely had every conversation between both ends of the spectrum.
Greg Rosner, CEO and Founder of the PitchKitchen, says the mistake companies are having is that they’re focused too much on selling feature after feature and not practicing true empathy.
“Too many salespeople love to talk and tell prospective customers what they should do,” he says. “But the best salespeople are the ones who ask the right questions, in the right way, at the right time, rather than spraying their messaging and hoping it sticks.”
Whether you’re interested in starting an employee advocacy program or you already have one in place, you definitely want to make sure it reaches its potential.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Andrew Stewart, head of customer success at GaggleAMP. Stewart is running a virtual training session called AMPlify Virtual, where he trains marketers to run their employee advocacy programs the right way. In this discussion, he explains how organizations can make the most of their employee advocacy programs, what mistakes some marketers make, where they should focus instead, and more. You’ll learn:
- Why you should focus your program on organic engagement.
- How to get your employees active.
- What you’ll get out of AMPlify Virtual.
Employee advocacy is a huge way to get your social media presence off the ground, increase your social media reach, drive engagement, traffic to your website, and boost your leads. The trouble is many organizations approach it the wrong way. They focus on sharing content, retweeting the same message, and years ago it was about having 200 employees share the same tweet.
That’s not how to approach your employee advocacy program, Stewart said.
“What works on LinkedIn, Facebook, Twitter this year will look much different next year,” he said. “The best employee advocacy programs are the ones adjusting with that.”
During the time of the pandemic, the importance of the right brand messaging is magnified. It could be great, be a cookiecutter, or it could even be costly.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Douglas Spencer, President of Spencer Brenneman, LLC., a brand strategy consultancy based in Boston. They discuss how brands can go about brand messaging the right way, some good examples of brands doing a great job of this, some that did not go so well, and keys of brand messaging to abide by. You’ll learn:
- How to be empathetic in your messaging.
- What being authentic looks like in brand messaging, and what it does not look like.
- The importance of sincerity, and why it’s an absolute must in your brand messaging.
Douglas is a branding expert who helps organizations, small and large, figure out who they are, refine their focus, and connect with the people most important to their success. He’s offered to help small businesses and nonprofits with their brand messaging free of charge during the time of the pandemic.
Right now, it’s even more important than ever to have the right brand message. The wrong message can be costly, however, having the right brand messaging can build brand affinity and loyalty, leading to people to keep your brand at top of mind when they want your products or services.
So how do you go about brand messaging? And how important is it? Doesn’t your bottom line take priority in these stressful times? The answer is, your brand is always important, especially during this pandemic.
Establishing a strong company culture is important for any organization, but it can be difficult for a remote workforce to do this.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Michelle LeBlanc, a social media and content marketing consultant who works primarily in the transportation and logistics space. They discuss how companies with remote workers uphold company culture and values, what the benefits are, and the role user generated content (UGC) can play for your employees. You’ll learn:
- How an organization with a remote workforce can uphold its company culture and values.
- How UGC helps in a big way.
- The benefits of a strong company culture have on retention and recruiting.
For marketers, it’s difficult to plan with so much uncertainty, leaving them to wonder how they should go about their marketing strategy during this pandemic.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with George Jacob, Vice President at Marketri, a B2B strategic marketing consultant. They discuss the challenges organizations face during the coronavirus pandemic, and how they approach their marketing strategy. You’ll learn:
- How organizations should try to pivot.
- Why they should focus on what they do well.
- How to prioritize your plans during the pandemic.
During the time of coronavirus, everyone needs to adjust, and that is a struggle for many organizations. For marketers, how do you adjust your marketing strategy, and what’s the right direction to go? Where do you start?
Jacob explains why you should focus on the basics of what you do well.
Different brands are using their email marketing strategy in different ways during this pandemic, but it’s important to contextualize your messaging and be empathetic.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Tracy Sestili, Global Head of Marketing at Sparkpost, an email intelligence software company. They discuss the different ways organizations make use of their email marketing strategy during the coronavirus pandemic, and how you can optimize your email marketing strategy on both the back-and-frontend.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Conor Coughlan of financial data-management software company Fernogo. They discuss how to implement an “account-based experience” marketing and customer service strategy and why your company should embrace this approach. You’ll learn:
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Account-based marketing (ABM) presents a major pitfall if your frontline customer service team isn’t following through on your marketing and sales strategies.
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A developing trend, account-based experience (ABX), extends the marketing and sales integration of ABM to also include customer experience and address that pitfall.
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As with any new strategy, implementing ABX at a company has to be careful and iterative to allow teams time to learn, adjust and come on board.
The coronavirus forces almost all organizations to work remotely, but many are new to the game and struggle to manage a remote workforce.
This is why Glenn Gaudet sat down with Clinton Bonner, VP of Marketing at Topcoder, an on-demand virtual talent platform, for this episode of AMP Up Your Digital Marketing. Topcoder has been in business for about 20 years but has been a 100% remote workforce for over 8 years. Bonner shared his tips for leading a successful remote workforce and how he operates Topcoder’s marketing strategy. In this episode, you’ll learn:
- Why it’s important to stay up to date on what productivity tools are out there.
- Collaborative tool recommendations for remote workers.
- The pros and cons of mixing tools rather than having one centralized platform.
It’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference?
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Armen Najarian, CMO and Chief Identity Officer at Agari, an email security company. Armen recently had to make the tough decision of canceling his company’s annual customer conference, Trust 2020, and quickly organized a virtual conference to take its place. He walked us through the entire process, what he learned, and how he views the end result. You’ll learn:
- How to message this decision to your organization, your attendees, speakers, partners, and others.
- What the lasting effect of virtual conferences becoming so common in 2020 will be.
What the benefits are of a virtual conference over a physical event.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You’ll learn:
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The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests.
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You can start a podcast about anything. To make it interesting, Scott says, you just have to find the “human element” of any subject.
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An engaging host is key to a podcast’s success. Find someone who can get guests talking about what they’re passionate about.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn:
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Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you.
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Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make.
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Despite its trending popularity, account-based marketing isn’t right for every brand or product.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You’ll learn:
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AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts.
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“[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction,” says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies.
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Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.
Implementing an employee advocacy program for any organization can come with challenges and hurdles. Couple that with implementing it in a regulated industry, like a bank, and the challenges are amplified, but far from being a deterrent. In fact, the financial industry can, and does, prove to be one of the best areas to implement an employee advocacy program because the end user needs to trust their financial institution, and their friends and colleagues are more trustworthy than a faceless brand.
In this episode of AMP Up Your Digital Marketing, we meet Yvonne Boateng, the Employee Advocacy Director for Standard Chartered Bank, who championed her company's employee advocacy program. Recognizing early on that the company social media policy needed to match their desires for employees to share, alongside executive buy-in, led to a successful implementation, increasing engagements by 180X. Yvonne explains to listeners how and why the program was a success as well as hurdles she encountered early on that others should be aware of when implementing their program.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Dan Golden, president and co-founder of the digital marketing agency Be Found Online. They discuss the changing landscape of search marketing and what brands need to do now to keep up with coming changes. You’ll learn:
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Google recently announced it will block third-party cookies in the Chrome browser by 2021, which will force advertising back into contextual targeting.
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Despite ongoing algorithm changes, best practices for optimizing for organic search haven’t changed much since the outset.
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Search marketing is becoming less about driving leads to your website and more about creating better customer experiences within search channels.
Marketers. Love them or hate them, they serve a purpose and often are the backbone of growth within your organization. They have an innate ability to get down and dirty in understanding how and why people purchase products and services. By asking the right questions at the right time and providing the right tone and candor, they can take a relational conversational to transactional with ease. Marketers are creative problem solvers but often have a big problem - they struggle with communicating their value add and the impact on the pipeline.
In this episode of AMP UP Your Digital Marketing we meet Ken Pratt, a former educator turned Vice President of Marketing for Frontline Education. He takes us through how he and his team learned how to deliver their value, while generating a marketing pipeline that actually aided in the closing of about 38% of their closed/won business. As an organization he got really comfortable with knowing what the company needed and the problems they were solving. This lead to their three solid elements that helped his department communicate overall value.
Where do I spend the money? Is this campaign bringing prospects to the finish line? Is my talent pool established and who do I need to hire to hit this big, hairy, audacious goal in three years? All valid questions, and all questions your marketing leaders are likely asking themselves. If there was a SaaS tool out there that could perfectly predict a multi-touch attribution model, and tell you when to hire and fire, and where to invest your budget, it would be a unicorn overnight. Guaranteed.
In this episode of AMP UP Your Digital Marketing we meet Shane Murphy-Reuter, the Senior Vice President of Marketing at Intercom, a customer messaging platform. Through depth and breadth of experience, and making some mistakes along the way, Murphy-Reuter gives us insight into the ‘three buckets’ he follows for marketing budgets, delegation, and learning attribution models. His actionable tips will help you answer questions such as:
- How Do Marketers Spend Their Budget Wisely?
- When Do Marketers Validate Their Hiring Decisions?
- How Do You Delegate the Marketing Tasks?
- How Does a Marketer Learn Their Attribution Model with Imperfect or Incomplete Data?
- How Do Analysts Affect the Non-Directly Attributable and Not Direct Response Efforts?
One of the greatest challenges marketers face is creating campaigns that can both scale and are unique to the person viewing the content. Its where the premise of ABM originated; it's how marketers get the most bang-for-their-buck. Enter AI into this mix and it combines the best of both worlds - AI in marketing at scale while allowing for micro-targeting of verticals, groups of people, or those with very specific attributes.
In this episode of AMP UP Your Digital Marketing we meet Dr. Ian Howells, Vice President and Head of Marketing at Sage Intacct, an accounting software. He speaks to tailoring their marketing approach to allow for scale while creating an unparalleled level of micro-targeting to their target markets. In this discussion, he challenges the way marketers think about verticalization and grouping together industries just because they share a common thread, and how to leverage AI to influence them better.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Kira Mondrus, SVP of Global Marketing at Tricentis. They sit down to discuss the benefits of perpetual demand generation marketing and how it can help grow your business. You’ll learn:
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Traditional campaign-based marketing is stymied by its need to find customers at just the right time.
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Perpetual demand generation, instead, engages prospects with ongoing messaging that allows them to find you when they need your product.
Perpetual demand generation requires a heavy lift at first in the way of audience research, content creation, and brand advocacy, but the ongoing load is much lighter than with campaign-based marketing.
Insurtech, or the emergence of new technologies that are transforming the insurance industry, is redefining the common role of insurance as we know it. Leading this shift is generational needs and wants alongside the need for better technologies in the insurance space, to not only lead the insurtech space, but to redefine it.
In this episode of AMP Up Your Digital Marketing, we meet Denise Garth, the Senior Vice President for Strategic Marketing, Industry Relations, and Innovation at Majesco. She'll discuss the trends and factors, from customers and technologies to market boundaries that are reshaping and redefining the insurance space and the role of platforms in the next generation.
Outbound calling; social media outreach and scheduling; PPC; SEO; trade shows, email campaigns - kinda sounds like the beginnings of a job listing for every marketers responsibility, doesn’t it?
While that may be true, it's also the foundation of understanding the relationship between these actions in generating demand for your product and building you brand. These channels all require strategy and optimization to work in harmony with one another. But when there are so many channels that can make or break your marketing efforts, where does one even start?
In this episode of AMP Up Your Digital Marketing, we meet Vivian Gomes, Head of Global Marketing and Sales for CSS Corp, a technology services firm. His insight tackles why creativity is the genesis of marketing, and why it’s so important to start at the top to satisfy some kind of curiosity of the targeted end user.
Chatbots - love them or hate them they are a game changer for marketers. Sometimes people just want to explore your website without pressure. But what happens when they have a question? They’re forced to either fill out the marketing form of doom, resulting in endless emails and unsolicited sales calls, or to leave the site with unanswered questions. Both sound dreadful right? This is where chatbots marry the two worlds together.
In this episode of AMP UP Your Digital Marketing we meet Lindsay Kelley, Vice President of Digital and Content Marketing at Telit, an IoT enablement global leader. She speaks directly to the challenges that arise in creating some 40+ playbooks globally, powering her chatbot program, including the need for translation into multiple languages. In this discussion you’ll also learn some of her key discoveries, like more questions aren’t always better.
Peanut butter and jelly; Bert and Ernie; Michael Jordan and Scottie Pippen; Marketing and sales. Some of the greatest duos have the greatest results when working together. But what happens when these duos don’t work together?
Sometimes they do just fine (I mean, peanut butter and banana is pretty awesome) but other times, they realize they are better off working together (Michael Jordan’s post-retirement three-peat). That’s kinda how D. Fish sees the world of marketing and sales. A marketer can be a better marketer by walking in the shoes of sales, and sales can be a better salesperson understanding the data marketers need to bring successful leads to the sales team.
In this episode of AMP Up Your Digital Marketing, we meet D. Fish, author of the book Hyper-Connected Selling, who discusses how marketers needs sales and vice versa, and how we can do our jobs better with each other.
Marketers love it when all the pieces connect nicely, kinda like a well-built lego project. But like our tech stack, marketers are realistic and realize it's never really as simple as the directions make it out to be. Take ABM; it causes you to really take a look at how data has been adopted and creates a great deal of perspective around how it is all handled. But it can power multiple teams, which means that it better be right.
When it is, it makes powering the launch of a new product or initiative that much easier. The data all aligns, as does the messaging, thereby clearing the way for internal advocates to amplify event promotions.
In this episode, Glenn Gaudet speaks to Matt Stone, Senior Director of Marketing at Gainsight, about this premise of internal promotion and brand building. Leveraging their internal advocacy solution, Matt speaks to how that helps Gainsight grow brand awareness in new industries and verticals through their employees with strong, well-curated content.
Social media has changed the way we communicate, not only with friends and family, but in our business relationships as well. With our hectic day-to-day, we can now perform a quick scroll and catch up on the lives of those around us, all before crawling out of bed or uttering a word. This, of course, changes how we interact with media and it’s only natural the media around us changes, too. Enter the concept of employee advocacy - enabling businesses to use the power of people, and their influential capacity, to expose others to news, information, and brand messaging as it relates to their company or purpose.
In this episode of AMP UP Your Digital Marketing we meet Andrew Hutchinson, Content and Social Media Manager at Social Media Today, to discuss the findings on a GaggleAMP commissioned employee advocacy report. In this discussion, we’ll cover why there has been such a rising interest in employee advocacy and what the data in the report told us about marketers perceptions.
You can download Building the Case for an Employee Advocacy Program discussed on this episode at any time.
The truth is - SEO is really just really good marketing and understanding your audience. It's creating content that frankly resonates with your audience but also has demand, which is where keyword research comes in. The idea of manipulating Google and trying to do SEO to rank is where people kind of go astray.
But, if you look at SEO as just another kind of marketing practice that's based on understanding your audience and positioning, your website and your brand will be discovered. Your ideal customer will find you when they search for the parts or services you offer. If you can wrap your head around that basic understanding of SEO, then it becomes incredibly powerful.
In this episode, Glenn Gaudet speaks to Garrett Mehrguth, CEO of Directive Consulting, about this premise of SEO and how it impacts your overall marketing strategy. By simply thinking about how your customers search for information about your business, you’ll make a world of difference in your SEO strategy long term.
Imagine this - you have a market of potential clients in which your product or service can substantially streamline their day-to-day and make their jobs easier. I bet we’d all like to be a BRD selling these clients - they’re a slam dunk. But what if I told you these potential clients have a fiduciary responsibility to serve their business and client base, and not themselves, and certainly not by adding costs from a vendor. That changes your perspective on this market, doesn’t it?
In this episode of AMP Up Your Digital Marketing, we meet Andrew Botero, the Chief Marketing Officer at Blackline where he discusses building brand awareness and knowledge of his products. He’ll explain how working in concert with sales to achieve their goal of demand generation has helped accountants and those with fiduciary responsibility to a third-party see the value in Blackline’s products. This groundswell approach has allowed the team at Blackline to have a crystal clear and consistent message throughout the buyer's journey, allowing them to tap into this difficult to sell client base.
Does your impression of AI bring flashbacks of the robot takeover in the Spielberg classic A.I. Artificial Intelligence? Our understanding of AI and machine learning has come a long way since the SciFi hit, and has had a substantial impact on marketing and how to market your business. Through a stronger understanding of data-driven insights, AI and machine learning help improve the customer journey through your website and lead to getting more from your existing funnel versus refilling it often.
In this episode, Glenn Gaudet speaks to Steve Zakur about how AI and machine learning can be more insightful than a human with the customer journey on your website. Deployed at scale, it's not just a marketer or content marketer making sure the most important pages of your site are relevant, but a machine delivering the most important relevant message to that user at the right place, at the right time.
Shift happens, literally. For marketers, this shift comes in the form of how we connect messaging with potential clients. We've shifted from propaganda driven, one directional marketing, into an age of smart customers. We’re making the most of new technologies to do our jobs smarter while having a mindset to challenge the status quo, even when you're successful.
In this episode of AMP Up Your Digital Marketing, we meet Jussi Wacklin, Vice President of Marketing at Amadeus, a travel technology company. He discusses why he believes company culture is not just an internal activity and why it’s important that we recognize our culture as a reflection to the outside world, especially when making a shift. This is where branding and linking company culture to marketing becomes so important in both client perception of your company, but also throughout the hiring process.
Facebook advertising is an incredibly powerful tool that can help you grow your business and draw attention back to an intended purchase, videos you might like, or even make you aware of products and services that may resolve an issue for you. For those not in the digital marketing space, it may feel a bit ‘big brother’ to see advertising for a website you had recently visited, but it works.
In this episode, Glenn Gaudet speaks to Amanda Bond, owner of The Ad Strategis. Here you’ll learn how to leverage the Facebook ad pixel to gain a better understanding of your audience and how to expand to look alike audiences of people that have yet to discover you. She’ll uncover the powerful strategy around how pixel placement can serve different offers to different audiences, and why this all matters. This all comes together with a solid map of the buyer's journey so that you can fully understand how your buyers discover, interact with, and use your products or services.
One of the biggest questions that a CMO has to ask themselves when they look across the different marketing channels is how much money to put into each of those channels. Of course, there are the tried-and-true avenues that support your business, but marketing changes fast. Deciding what channels to explore and which ones to negate is a big part of making the most of your marketing budget.
But what about employer branding - is that important? Isn’t that an HR function? Not exactly, not in the new marketing landscape. In fact, it's a term that you don't often hear in product companies, but employer branding is something that services CMOs know a lot about. Why? Your offering a face-to-face connection and when the growth of your company hinges on talent acquisition and having the ability to service more clients, the CMO gets very close and comfortable with employer branding.
In this episode of AMP Up Your Digital Marketing, we meet Arya Barirani, CMO of GlobalLogic, an engineering services company, and Executive Director at Method, a wholly-owned design agency supporting GlobalLogic. His insight will help executives think about how digital strategy is measured across an entire organization, and not solely reserved as a marketing activity.
Employee activism is on the rise and these employees are passionate about transparency, holding true to values, and doing the right thing. They are the employees you want - articulate, passionate, and they do it because they care about the company. And they are also the ones that every marketer, communications professional, senior leader, and CEO need to keep their eyes on as they can be your biggest cheerleader, and your greatest heartache.
In this episode, Glenn Gaudet speaks to Sharon McIntosh about how culture and values shape an organization, harnesses positive employee activism, and some missteps to avoid in your organization. She’ll help us understand how to take the pressure out of the balloon when your values say X and you did Y. And, after the shoe has dropped with an employee activism event, how you can go back and retroactively implement changes and learn for future use.
What is the intent behind retargeting? Of course, we want folks to come back to our website and make a purchase, but is it always that easy? Nope, not at all - if it was, you wouldn’t have much of a need for other means of marketing, right? See, there are often a variety of reasons a person doesn’t purchase after visiting your site, but it’s up to you to understand where they are in their journey and how to speak directly to them.
In this episode, Glenn Gaudet speaks to Daniel Daines-Hutt about the importance of researching your buyers journey in the process of retargeting your audience. He brings to light our trigger-happiness in making A/B testing decisions too early, learning when to hold and when to fold, and how to speak to audiences in a one-to-one conversation at scale.
Back before the days of radio and TV, people gossiped (heck, people still gossip). Word of mouth is how you knew about the latest events, when the corner store had a new product, and even when your town got new neighbors. Overtime, things changed with broadcast marketing and, what was an easy way to get a message to the masses, eventually became another marketing tool we got really good at tuning out.
In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet dives into the reemergence of word of mouth marketing with Ted Wright, CEO of the word of mouth agency, Fizz. He’ll dive into how word of mouth marketing can support digital marketing efforts, resulting in far greater impact and more personal conversations than one method over another.
Can an engaged employee workforce make a difference in your company's social media efforts? Employee generated content is on the rise, and a healthy culture that asks for employees to contribute content not only helps the marketing team with content creation but also helps employees feel more connected to their company. It truly fosters an environment of “people-first” and it shows when employees create MAGIC on the companies branded social channels.
In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet speaks to Michael Waterman, Vice President of Communications and Creative Services at CHG Healthcare, a healthcare staffing company. As the 10-time “Best Companies to Work For” winner, he’ll dive into creating a culture of sharing on social media to amp up their personal culture story. Through their MAGIC engagement model, he arms the staff and physician network with the knowledge of the brand and sets them free to create stories of the past and present.
Keyword stuffing is all you need to amass awesome content right? Wrong! Content creation is more aggressive than ever and to get the attention of the coveted first page, your content needs to not only be helpful and resonate with your audience, but also must address the right search intent to ensure traffic back to your site.
In this episode, Erin Balsa, Content Marketing Manager at The Predictive Index, delves into addressing the keyword research to create powerful content and how she harnesses her coworkers to help in content creation. She debunks the myth that not everyone is a content creator and tells us how she gets buy-in company-wide, all while helping to build the personal brands of her coworkers and the exposure of her company.
On this episode Glenn Gaudet is joined by Nick Pavlidis, Founder of Attorney Marketing Institute. Nick is a former lawyer who now helps lawyers with social media, networking and marketing.
In this podcast you will learn about:
- Networking by being genuinely helpful
- Using the right language without needing a legal disclaimer
- Splitting up long blog posts into multiple bite sized pieces
- Utilizing Twitter to connect with media and influencers
- Outsourcing social media to get started
- Having a plan before embarking on social media marketing
- Make social media content about them, not you
Connect with Nick via his website at attorneymarketinginstitute.com
On this episode Glenn Gaudet is joined by Shane Barker, a Digital Marketing Consultant who has worked in the digital realm for over 20 years. Shane talks about how he got into the influencer marketing space through his experience with SEO, social media and digital content. Along with his work helping the digital reputation of celebrities, Shane is an instructor at UCLA and active member of the Sacramento area startup culture.
In this podcast you will learn about:
- What is an influencer?
- How the influencer space has developed
- Maintaining transparency and authenticity
- Why you should treat an influencer like hiring an employee
- Research potential influencers that align with your message
- Don’t forget about key performance indicators
Connect with Shane at shanebarker.com or via email at shane[at]shanebarker.com
On this episode Glenn Gaudet is joined by Jon MacDonald, Founder and CEO of The Good. Jon’s firm focuses on conversion rate optimization. The Good has unlocked results for some
of the largest online brands including Adobe, Nike, Xerox, Easton, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.
In this podcast you will learn about:
- Converting site traffic into customers
- The importance of metrics like Return on Ad Spend (ROAS)
- Keeping tabs on bounce rate and shopping cart abandonment
- Understanding who your customer is and why they are visiting your site
- Helping the customer understand how you are solving their need
- Why it’s hard to read the label from inside the jar
Connect with Jon via email at jon@thegood.com
On this episode Glenn Gaudet is joined by Casey Hall, President of Lumberjack Social. He works with larger corporations on enterprise social strategy, employee advocacy and executive social activation. Find out how Casey went from law degree to social media consultant.
In this podcast you will learn about:
- The power of listening
- Thinking about the language your audience is using
- Activating employees that are closer to the customers
- Executive level employee advocacy
- Why content needs to resonate with both employees and audience
- Content to build brand affinity without discussing product
- Programs that help your employees will be more successful
Connect with Casey via email at casey@lumberjack.social
On this episode Glenn Gaudet is joined by Corey Tomlinson, Content Manager at Nuix. Corey works on a wide range of content to support the company’s global marketing. Nuix creates software that finds focus in big data and complex formats for digital investigations, cybersecurity incident response, insider threats, litigation, risk management, and many other essential challenges. Along with content management, Corey is a freelance author.
In this podcast you will learn about:
- How the digital marketing landscape has changed
- Getting over the hurdle of finding content
- The importance of organization and accessibility for sales teams
- Filtering through large amounts of information
- Wrapping engagements around a piece of content
- Getting your best content to the eyes and ears that need it
Connect with Corey on LinkedIn
On this episode Glenn Gaudet is joined by Taryn Gwinner, Demand Generation and Field Marketing Manager at Centrica Business Solutions. Before that Taryn was involved with software technology companies with handling different areas of the marketing funnel. Taryn will also be speaking at AMPlify Employee Advocacy and Engagement Conference in Boston, June 11-12.
In this podcast you will learn about:
- What is gating content and when to do it
- Educating your audience at the top of the funnel
- What to do with a name once you get it
- Why to provide value behind the gate
- Knowing your goals will inform decision on what to gate
On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of “Unleash Possible: A Marketing Playbook that Drives Sales”, a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12.
In this podcast you will learn about:
- How trust is diminishing in the business world
- Why transparency is key to building trust
- Utilizing employee advocacy with integrity
- Equipping everyone in your company represent your brand
- Why it’s important to empower rather than control
On this episode Glenn Gaudet is joined by Logan Mallory, Director of Digital Marketing for the Jive product line at LogMeIn. Currently Logan manages SEO, lead generation and onsite optimization for an industry leading SaaS organization. Logan recently has been speaking at colleges on topics from marketing to personal branding and will speak at the AMPlify event June 11-12 in Boston.
In this podcast you will learn about:
- How to get sales and marketing teams in sync
- Why marketers should have a revenue based mindset
- Avoiding friction in every step of the process
- Why all lead sources should not be treated the same
- The importance of trying new ideas
Connect with Logan on Linkedin
On the latest episode, Glenn Gaudet is joined by Kendall Hershey, Digital Marketing Manager at NETSCOUT. Kendall is a self-proclaimed social media nerd that uses her inquisitive nature to help craft compelling digital marketing strategies. Kendall will also be speaking at the AMPlify event June 11-12 in Boston.
In this podcast you will learn about:
- How to launch an employee advocacy program
- Getting executive buy-in to the program
- Capitalizing on social media as it relates to SEO
- Focusing on the quality of social media engagement
- How to sustain an employee advocacy program
Connect with Kendall on Twitter or via LinkedIn.
On the latest episode, Glenn Gaudet chats with Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. Jen is also a board member at GIrls in Tech Phoenix, a global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.
In this podcast you will learn about:
- The importance of personal branding as well as company branding
- How to keep an authentic voice with your personal brand
- Finding your comfort zone vs trying new social media avenues
- Coaching employees to hit social goals on top of sales goals
- When to take risks in digital marketing
Connect with Jen via Twitter or on LinkedIn.
On the latest episode, Glenn Gaudet is joined by Benoit Lamy, Head of Scoop.It. Benoit is well known internationally for content marketing strategy and sales in the internet industry. Scoop.It was founded in 2011 as a content curation service that has since published content for nearly 4 million users. Before being promoted to Head of Scoop.It, Benoit was in charge of European sales for five years. Benoit is an entrepreneur who founded ExpertPlug in 2011 and also spent time as SAP FI Consultant for IBM Global Services.
In this podcast you will learn about:
- How to face challenges of creating content for content marketing
- Identifying and organizing that content
- How to add credibility with content curation
- Transforming your organization into thought leaders on social networks
- The importance of integration and discovery once content is created
- Why it’s important to have a full understanding of your brand and content environment
Connect with Benoit on LinkedIn or via email at blamy@scoop.it.
On the latest episode, Glenn Gaudet is joined by Jesse Sumrak, Social Media Manager at Twilio SendGrid. The company’s employee advocacy has grown 400-percent in less than two years since Jesse took over the program. Jesse also started a fitness website and is a self-described post-apocalyptic fitness-training ultramarathon runner.
In this podcast you will learn about:
● How to improve employee advocacy
● What makes employees want to share social messages
● Why a healthy company culture is so important for growing employee advocacy
● Challenges in implementing an employee advocacy program
● Empowering employees and setting expectations
● Utilizing influencer and customer communities
● Why everything is amplified with employee advocacy
On this episode, Glenn Gaudet sits down with Tim Hughes. Tim Hughes is universally recognized as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. In his discussion with Glenn, Tim highlights the benefits and new techniques of social selling as well as
some of the pitfalls.
What You’ll Learn About:
• What is different and effective about his social selling techniques
• How the GDPR has affected marketing and advertising thus benefiting social selling
• What differentiates your organization in today’s over-communicated world
• What are people/customers actually look for and how you can bake that into your social selling efforts
• What the NEW type of content marketing is particularly in the B2B space
• Why your salespeople NEED to have a personal brand
• How social selling is not actual selling
• How to approach controlling the message of your salespeople in the content development as part of your social selling agenda
Connect with Tim on LinkedIn or on Twitter at @Timothy_Hughes.
On this episode, Glenn Gaudet sits down with Michelle Brammer. Michelle is the Director of Marketing for GaggleAMP. She has been in the digital marketing industry for over 5 years and in marketing and advertising for 20+ years. She has led both sales and marketing teams for Fortune 100, mid-size and start-up organizations. In their discussion Glenn and Michelle explore the challenges and differences that digital marketing experts face when they are transitioning to new positions within the industry.
What You’ll Learn About:
- What to expect in the interview process
- How to answer the tough questions about the ever-changing digital marketing space
- What to do when dealing with different software requirements for positions
- How to evaluate companies in the industry and how they will be adapting to the market in the future
Connect with Michell on LinkedIn.
On this episode, Glenn Gaudet sits down with Daniel Gefen. Daniel is the #1 International Bestselling author of “The Self Help Addict and founder of Gefen Media Group the most premium podcast booking agency in the world. He is also the host of the podcast Can I Pick Your Brain, which has reached over 150,000 downloads and ranked top 26 podcasts to listen to by CIO magazine. Daniel was also named the top 25 most influential influencer by Influencive. In their chat Glenn and Daniel dive into the importance of emphasizing your brand story and the significant and increasing role podcasts are playing in the digital marketing space.
What You’ll Learn About:
- How vital your brand and reputation is vs. what platform you are using to promote it
- Why the marketing world is changing very rapidly
- How and where people are consuming massive amounts of content and how that can be used for your marketing advantage
- What role podcasts are playing in the digital marketing space and why you should take advantage of it NOW!
- What is selling right now and how you need to incorporate it into your message
Connect with Daniel at GefenMediaGroup.com and download his guide to being a guest on podcasts and finding the right shows at podcastguestsuccess.com.
On this episode, Glenn Gaudet sits down with Peter Prodromou. Peter is a seasoned executive leader and growth-marketer with finance, sales, and corporate workout expertise. He is an expert on the implications of reputation and responsibility on brand. Early on, Peter understood the power of social media not simply for branding but also for influencing policy and politics. In their discussion Glenn and Peter explore digital marketing from the agency point of view and Peter drills Glenn on the value of a tool like GaggleAMP and how it can truly be leveraged inside agencies and companies alike.
For AMUP Your Digital Marketing this week we pull another episode from the archives. In this gem from the vault host Glenn Gaudet sits down with Brain Basilico. Brian is an internationally recognized best-selling author and sought-after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He also hosts The Bacon Podcast, featuring marketing tips and tricks plus guest expert interviews. In their discussion Glenn and Brian cover a wide range of topics including social media marketing and how it relates to C-level employees.
This week on AMPUP Your Digital Marketing we highlight an episode from the AMPUP archives where host Glenn Gaudet interviews Gareth Goh. At the time of the interview Gareth was the Content Marketing Manager at InsightSquared. He now works with DataRobot as Customer Marketing Manager. Gareth hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. In this interview Glenn and Gareth discuss tips for effective content marketing in social media.
What You’ll Learn About:
· Why you need to invest in marketing
· How to disseminate complicated topics
· Why you should utilize C-level business partners
· How to use GaggleAMP to extend your reach
· How to know when to grow your team
Connect with Gareth on LinkedIn.
On this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between the sales side of the business and the marketing side. Plus, they discuss how the gap can be filled to create a better process in the long run that will benefit your business.
What You’ll Learn About:
· How sales and marketing are becoming more integrated on various levels
· Why marketing needs to share a common understand with sales on who the buyers are
· Why you should blend channels so you can reach audiences where they “live”
· How to handle handoffs of leads from marketing to sales
· Why internal feedback is crucial for focuses future marketing campaigns
· How to understand signal vs. noise when it comes to digital marketing
· Who is leading changes – the customer or technology
· How to approach an integration conversation involving marketing and sales
To connect with Justin on LinkedIn.
There is a lot going on in the digital marketing space day to day. It is noisy and forever changing. So, standing out amongst the crowd can be difficult but at the same time you can’t always be chasing the new trends. You have to prove your unique value says Rand Fishkin. Rand is the co-founder of Moz and SparkToro. He is also author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World and a frequent keynote speaker on marketing and entrepreneurship topics around the world. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet and Rand cover a variety of topics that focus on making your brand stand out and resonate with your audience in a unique way.
What You’ll Learn About:
• How to approach challenges with being innovative in the SEO space
• Why you should focus on the present rather than always trying to predict the future of digital
• Why to double down on your digital marketing efforts even when things get more difficult particularly as it relates to SEO
• How to build interest early on in your businesses digital marketing efforts to get momentum and interest
• What to focus on when it comes to digital marketing efforts if you don’t have experts or even specifically a deep SEO or marketing background
• What alternatives you have such as scalable, reusable tools when simple content marketing isn’t working for you
• How to provide unique value in the digital marketing space
• Why you need to become a better story teller so your brand resonates with people and they remember you
To connect with Rand and try the free tools mentioned visit sparktoro.com/tools or on Twitter @RandFish
As marketing professionals, it is crucial that we stay on top of new trends inside and outside the industry. But knowing when to get on board with the trends and when not to is also an important part of marketing success, especially over time. On this week’s episode of AMPUP, host Glenn Gaudet sits down with Ted Page. Ted is the co-founder of Captains of Industry, a creative marketing consultancy based in Boston. He has over 25 years of experience guiding the creation of brands and content marketing campaigns that have helped clients thrive and reinvent their industries. Ted won a Telly award for “The Institute for Backup Trauma,” starring John Cleese, featured by the Content Marketing Institute as the first successful B2B “viral” campaign. Ted is also the author of the top-ranked eBook, Branding and Marketing for Renewable Energy Companies. Glenn dives deep with Ted exploring what has worked and not worked over his 25 years of industry experience and more importantly what has remained crucial to any successful marketing campaign despite industry changes.
It might seem obvious that people want to do business with someone they like and trust. But yet so many organizations lack a true influencer to represent them. On this episode host Glenn Gaudet works through this topic with Josh Steimle. Josh knows the importance having a face that your audience can relate to representing your brand. He is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, and Entrepreneur, and is the author of the book Chief Marketing Officers at Work. He is also the founder of MWI, a digital marketing firm and the founder of Influencer Inc, a publishing, training, and events company that turns executives into thought leaders. Together Glenn and Josh dive into the topic of influencers and creating authentic relationships with your audience particularly on LinkedIn.
This week on AMPUP Your Digital Marketing we are brining you another of our favorites from the vault. In this archive episode host Glenn Gaudet sits downs with Jerod Morris. Jerod is a professional podcaster and email newsletter author. Since 2011 he has published over 1,000 podcast episodes on a wide range of topics including podcasting, content marketing, digital entrepreneurship and more. Prior to becoming a full-time podcaster Jerod was VP of Marketing at Copyblogger Media and Rainmaker Digital. Glenn and Jerod explore the various social media channels and the impact your chosen content has on the success of your strategy within each platform.
What You’ll Learn About:
- When you need to start thinking like your audience and how to get to know them better
- How your content is a conversation with your customers
- Why not to underestimate the usefulness of your content
- How to find your ideal customer
- Why podcasting is a powerful medium people often overlook
- How to use infographics and repurpose your content
To connect with Jerod on Twitter @JerodMorris or on LinkedIn
This week on AMPUP Your Digital Marketing we’re pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Tony Zayas. Tony is currently the Director of Sales and Marketing with Proforma. He is also an award-winning digital marketer and strategist. In their discussion, Tony and Glenn analyze how social media can help small business owners and entrepreneurs develop relationships that turn into business.
On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique “done for you” social media management and advertising agency. Brooke and Glenn discuss the tactical or “unsexy” side of digital marketing. They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.
On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Megan Conley CEO and Founder of Social Tribe. At social tribe, Megan and her team build and deliver leading-edge social, content and influencer programs for enterprise brands. She has worked with businesses such as SAP, SuccessFactors, Cisco Systems and HP, driving measurable business impact and real-world results. In their discussion Glenn and Megan explore the finer points of content and digital marketing and how to avoid certain pitfalls and the tools you can use to make your digital marketing both effective and easier.
This week on AMPUP Your Digital Marketing we’re pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Matt Heinz. Matt is the founder of Heinz Marketing, a Seattle based marketing agency focused on sales acceleration. Heinz helps his clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers. In their discuss Glenn and Matt focus on the need for an integrated sales and marketing approach via social media to increase sales and velocity.
There is a revolution happening in how companies can and should handle people’s personal information. Particularly when it comes to digital marketing. With the new General Data Protection Regulation coming into effect in Europe the effects are being felt globally. To discuss this topic Jason Sibley, CEO and head of Campaign Strategy at Creation Agency joins host Glenn Gaudet. Together Jason and Glenn have a candid conversation about the far-reaching effects of the GDPR, both positive and negative, and what you should know in order to be prepared for how it will impact your marketing efforts.
This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring Harry Duran, host of the popular Podcast Junkies on iTunes and founder of FullCast, a full-service, done-for-you production and marketing consultancy. As a host, consultant and coach, Harry empowers others to amplify their authority through the power of a podcast. And he shares just some of his sage podcasting wisdom in this interview with host Glenn Gaudet.
This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring John Lee Dumas. John is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. In his discussion with Glenn John shares some juicy tidbits about how he built such a successful empire based around a podcast and the marketing strategies he used and learned along the way.
Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE and connect with John Lee Dumas directly.
This week on AMPUP Your Digital Marketing we return to our series on podcasting with an interview featuring Ben Roberts. Ben is the host of The Marketing Buzzword Podcast and head of marketing at Talkative. Ben is a man of the people and for the people. He firmly believes in the power of human marketing and customer centricity. He is keen to make those human connections because that is the lifeblood of any business. Glenn connects one on one with Ben in this episode as they discuss how podcasts can add to the human element of marketing rather than detract from it.
Connect with Ben at marketingbuzzword.com or listen to his podcast The Marketing Buzzword Podcast, via twitter @robert_ben_M or LinkedIn
On this episode of AMPUP Your Digital Marketing host Glenn Gaudet gets social with Marisa Cali. Marisa is the founder of All the Social; a consulting company where she focuses on helping others realize the power of digital marketing. She has a passion for all the nuances of social media and digital marketing that combined with her motto of “never stop learning,” works well within an ever-changing social media industry. In their discussion, Glenn and Marisa focus specifically on Instagram and how you can leverage its power for your business.
On this episode of AMPUP Your Digital Marketing host Glenn Gaudet catches up with Shama Hyder, CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum. Hailed as the “Zen Master of Marketing” by Entrepreneur Magazine, Shama guides leading brands to better strategize their marketing efforts for the digital age. She imparts that same guidance in her discussion with Glenn as they explore marketing trends, the power of video and the importance of consistency across all your marketing efforts no matter the medium or platform.
On this episode of AMPUP Your Digital Marketing we chat with ‘the queen of Facebook,’ Mari Smith. She is one of the world’s foremost experts on Facebook marketing. She is a Forbe’s perennial Top Social Media Power Influencer, and author of The New Relationship Marketing. Given the speed at which the digital marketing landscape is changing, particularly Facebook, it’s a wonder anyone can keep up. Mari makes it look easy and she shares her know how for digital marketing via Facebook done right in this week’s episode.
On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Kathleen booth. Kathleen is the Vice President of Marketing at IMPACT and host of the podcast InBound Success where she explores what the most successful inbound marketers do to get results. InBound Success isn’t Kathleen’s first podcast but since launching it she has discovered the power of a niche podcast in generating leads, engaging with an audience and building community.
On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Adam Roche. Adam breaks the mold both with his podcast. Delivering episodes longer than the norm and less frequently than expected he has built a devoted audience that seeks him out because of his passion for his subject and his attention to detail. Listen in as he shares his unique podcasting journey and how his choices have made him stand out amongst a crowd.
On this episode of AMPUP Your Digital Marketing we start a new series focused on podcasting as a marketing tool. First up in the series is Mark Schaefer, co-host of the popular podcast, The Marketing Companion. In this discussion, Mark talks about his tough decision to start a podcast. He shares some guidelines for deciding if a podcast is right for you and your brand and talks about the value of podcasting in a changing digital marketing landscape.
On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today’s modern buyer using social networks. In this discussion, Mario explains why sales and marketing teams need to join forces. Plus, he reveals a startling revelation about the impending death of social selling.
On this episode of AMPUP Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms. He likes to push the envelope when it comes to digital marketing and we get a small taste of his fast-talking ideas in this interview.
Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy. He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community. “Empowering employees with authentic content to share with their network serves as the key engagement strategy for successful engagement.” Randy discusses authentic social media engagement with and by employees: As a company begins to create or expand an employee advocacy program, they need to know where that fits within the company strategic plan. Also, there should be some effort to ensure that the strategy is unique and beneficial to your company brand. That is, it isn’t just doing what every other company is doing. As you establish your employee advocacy program, remember the following: Employees are already talking to the people in their network – even if there isn’t anything formal set up for employee advocacy. You cannot expect to have 100% participation from your employees once you set up a formal employee advocacy program. Create content that employees want to consume and share. Empower employees to communicate with their network as they see fit, within company guidelines, of course. Since employees know their own networks so well, they should have the power to share their information in the best way for their network. Social media engagement is not just about sharing content. It also includes following and participating in discussions from other community members. Engagement is not a one-way street, from the company out but also from the community to the company – often by way of its employees. Everyone has a personal brand and the company should encourage employees to build up their personal brand.
C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy. Create and consume more. Anything and everything – then figure out how it benefits your business. Success comes with a strategy based in many creative ideas. C.C. discusses becoming a creative instigator in the social media world: Tools are Secondary. Know the Purpose of Social Media Tools. Play to Your Strengths. Ideas are the Foundation for Success. Experimenting is great. Marketing is not easier because of social media. Don’t be Afraid to Ask the Thoughts of Others. All in all, the ideas developed and the tools engaged should work toward the benefit of a business goal that is communicated through a solid marketing strategy.
Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert. Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products. To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language. When you enter a region, you need to start with a clean slate for that region. As a company enters into employing social media marketing, start slow. Engage constantly so your audience remembers you.
Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Be mindful while you’re in social. Think about who you’re talking to, who you represent, and be thoughtful and considerate while you’re using social. Talk to users as human beings, not targets.” Janet discusses tips for using the community on social media to propel your business to the next level: Choose connections with appropriate influences. Social media doesn’t work if you don’t do the work. Utilize tools. Choose the right social network.
Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls. Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls. Prepare for the possibility. Shel discusses trolls and their impact on employee advocacy practices: Make sure employees know they make the decisions about their own participation. Clearly define trolling. Train your employees on how to deal with trolls. “Training for trolls, you have to do it.”
Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals. "Engage with your employees. Empower them to engage with your customers. Build your brand through social media." Michelle discusses tips for using social media engagement with employees: 1.There is a need to tie current social media presence for a brand to company goals. 2.Build the human side of an organization through content creation. 3.Think beyond the standard for employee engagement. 4.Planning is the key to social media engagement success. 5.Recognize that employees are a content gold mine.
Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss his view on employee advocacy and how it plays into overall SEO from an agency perspective. Marketing is owning the data and realizing the importance of connecting tools. Marketing is driving new tool adoption. Jason shared how he introduces clients to the concept of employee advocacy. Education - Start with content. Establish your bloggers and get started with a small group of advocates, preferably 20. Give a lot of feedback and coach. Start with a webinar to help them optimize their social profiles. Invest in the employees and they will invest in the program. Establishing your blog authors - Leverage your blog authors as part of your employee advocacy program. This will provide a jumpstart to get their content to the right people as organic reach on social media declines. Using these advocates as blog authors will build up their authority on search as more traffic is directed. As the employee gets more followers and posts you will see the brand website start to rank for employees branded terms. Trust - Win the trust of different groups through building out the blog and showing success. As people speak about the program excitement is built. People will start to come to you wanting to be part of the program.
Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social Media’s host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process. “Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it.” Bernie shared a methodology he likes to call “The Ice Cream Sandwich Approach.”: Storytelling - Stories that are authentic and relevant are impactful when originating from the employee subject matter experts across the enterprise. Stories that are actionable take planning. Employees - Employees are the domain experts. Harness their storytelling potential by making extremely easy for them to share their stories and expertise. Marketing - It’s the job of marketing to convert captured conversations into stories and allow employees to easily share those stories. The most important responsibility of the marketing team is to make stories actionable – stories so meaningful that the consumer wants to take an action.
Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users. “It’s always easier to join a conversation than to start one, and I believe that there’s a general lack of social listening that’s happening. Pay attention in order to recognize conversations and have that help shape your social media strategy. ” Jason discusses tips for using social media marketing as a way to generate traffic: 1.The real value in Public Relations is Media Relations. 2.Social media is now about distinguishing your company among the social noise. 3.Know your goals. 4.Understand your existing team and the roles within the team. 5.B2B is generally more focused on lead generation and longer sales cycles. 6.Your themes need to relate to existing conversations.
Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences. “Participate. Listen and learn on social media, and activate your social media accounts more effectively.” Meagen discusses tips for using social media digital marketing as a way to generate traffic: The reach you get on social media trumps traditional methods. Look at reach and how it compares to competitors. Pay attention to trending topics. Utilize softwares and programs like GaggleAMP to track leads, campaigns, and conversion rates. Customer advocates generate more customers. Listen first, and then engage.
Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. “Comment on the posts of the people you want to influence. It’s a mechanism to show up on their radar, and it’s a way of building the relationship.” Greg discusses tips for using LinkedIn to form B2B relationships and create new opportunities: The larger your network, the more opportunities you can find. The key to building your profile beyond your network is being active. Use updates as well as published posts. Use blogs on your website but also on LinkedIn. Your blog is not a sales pitch.
Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. “Empower your staff intelligently. Don’t just give them the tools; empower them.” Jason discusses tips for using digital marketing as a way to generate traffic: Email can be difficult. Social is the replacer for having a conversation with people. Empower your staff. Use GaggleAMP to remove the barriers. Avoid posting into groups. .