The Franchise Marketing Podcast: Recent Episodes
Jordan Choo
Are you looking for ways to predictably scale your franchise’s marketing? Are you struggling with finding a sustainable way to generate profitable leads for your franchise?Join franchise marketing expert, Jordan Choo, who runs Kogneta, a franchise marketing agency, as he talks with franchise leaders and learns how they've managed to scale their franchise to success.
Join Jordan Choo and Austin Samuelson as he shares the making of Tacos 4 Life and how they connect with people from behind the counter to beneficiaries. As a franchisor, Austin explains what needs to work in a business model for it to become an attractive franchise. After he shares the origin of the inspiration behind Tacos 4 Life, listen as Austin talks about their three-point marketing campaign, the standard they stick to when choosing the right franchisee, and how they made a franchise that worked for all their stakeholders.
In this episode, you'll learn:
- Tacos 4 Life's one-to-one model
- The more you can connect the mission to your stakeholders, the more real it becomes.
- Three things that need to work on a food franchise
- Austin Samuelson – on word of mouth, creating stories, and utilizing apps
- Know who the right franchisee is
- And so much more!
Join Jordan Choo with Mike Hanrahan as they talk about creating a new franchise model to disrupt an industry. Mike is the founder and managing director of Maid2Clean, a UK domestic and home cleaning service provider. He shares the business model he built that ensured minimal risk, low operating cost, high-profit margin, and consistent residual income.
In this episode, you'll learn:
- A business model unlike the traditional cleaning service model
- The decision to franchise due to growth in employee numbers
- Marketing analysis in terms of charged prices
- A checking system using landline and cell phone service
- How to franchise a business with only a shoestring budget
- And so much more!
Join Jordan Choo and Joe Delatte as they talk about how Home Clean Heroes runs the business, making it one of their areas' best home service companies even during COVID. With reputation and experience, Joe explains in this episode the core of a franchise business – the concept. As we go along, find out how Joe goes about talent acquisition with two critical focuses and how Home Clean Heroes leverage data to stay on track with customers, set their employees up for winning, and position their franchisees apart from the competition.
In this episode, you'll learn:
- Double Whammy: Cleaning homes and facing the employment crisis during COVID
- What is involved in hiring top talents?
- Joe Delatte – on Home Clean Heroes' cloud-based mobile-enabled three-way texting program
- What do franchisors need to start doing to leverage data for their business?
- As a starting franchisor, you need to look into your concept
- And so much more!
Join Jordan Choo with his guest Chris Stoness as they talk about using radio ads to crush it in marketing as an emerging franchisor. Chris Stoness is the founder and CEO of Elite Window Cleaning. His company offers a wide variety of window cleaning services, from high-rise towers to residential homes. Not only that, but they also utilize the most advanced cleaning techniques available on the market today. And with their easy online quote generator and appointment scheduling software, Elite Window Cleaning can provide their customers with a quick and affordable solution to their window cleaning needs. After all, their mission is to ensure that the job is completed safely and efficiently. Elite also takes great pride in supporting their network of franchise owners, always fully committing to their success. So, feel free to check out their website to see why they are the cleaner, safer, and better choice for both your window cleaning and franchising needs.
In this episode, you’ll learn:
- What prompted Chris to turn his window cleaning business into a franchise
- The value of focusing on the quality of the product instead of the quantity of its features
- How to find the marketing economics when upselling a service with a low price point
- The advantages of using radio campaigns in generating leads from a specific audience
- How expanding into different territories can help develop your metric for future locations.
- And much more!
Join Jordan Choo with his guest Kristen Risby as they talk about excelling at marketing as an emerging franchise brand. Kristen Risby is the president of Wag N’ Wash Natural Pet Food and Grooming. Whether pet supplies, pet grooming, or natural pet foods, Wag N’ Wash is the premier destination for all cat and dog needs. Their mission is to enhance the bond between companion pets and their guardians through products, services and education supporting a healthy lifestyle for pets. At Wag N’ Wash, they put it upon themselves to recognize, promote and foster the positive impact pets and their guardians can have on each other. Not only that, but each store is locally owned and operated. Hence, every purchase made, including pet supplies, supports the local community – from providing food donations to working with pet adoption agencies.
In this episode, you’ll learn:
- The importance of building a foundation for both your franchise and franchisees to grow
- Which systems should you put in place before moving into the expansion phase?
- What marketing strategies to use when planning for your brand’s first local launch
- The benefits of digital marketing and paid advertising when expanding your franchise’ reach
- How to manage your funds by finding a partner who specialises in the franchising space.
- And much more!
Join Jordan Choo with his guest Liane Caruso as they talk about taking your marketing to the next level as an emerging franchise. Liane Caruso is an experienced marketing professional and the CEO of helloCMO, a franchise marketing consultancy that offers an efficient option to outsource clients’ marketing needs. Here, they provide brands with access to C-suite-level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. Not only that, helloCMO specializes in working with clients’ existing marketing departments in developing strategic plans and execute campaigns, delivering results in consumer and franchise development. And as businesses continually confront the challenges of scalable growth, a highly competitive market, and a fragmented target audience, the need for fractional C-suite officers, such as those in helloCMO, is rapidly becoming a practical alternative.
In this episode, you’ll learn:
- The importance of evolving your marketing strategies as your franchise grows
- The problems franchisees often face when trying to evolve their marketing tactics
- As a franchisor, how to ensure that your vendors are working towards the same goals
- What systems to use when gathering specific data for the development of your franchise’s marketing
- How emerging franchises can set themselves up for success by building a solid team.
- And much more!
Join Jordan Choo with his guest Anne-Marie Martin as they talk about how to use social media such as Facebook and TikTok to drive growth for your franchise. Anne-Marie Martin is a professional dancer, a certified instructor, and the founder of Diddi Dance. Here, they made it their mission to enhance children's endless energy and enthusiasm through funky, full of fun dance sessions that build confidence, coordination, and creativity. Diddi Dance classes are designed to help toddlers improve their coordination and rhythm, nurturing their natural love of movement in structured yet relaxed 45-minute sessions. After running for over ten years in London, the people at Diddi Dance have successfully implemented its program in nurseries, schools, and children’s centers. Not only that, but the franchise now has 40 locations all across the United Kingdom, with more opening up all the time.
In this episode, you’ll learn:
- What made Anne-Marie take the franchising route for Diddi Dance
- Why you should do all the necessary research first before trademarking your business
- How to empower your franchisees to ensure that they feel as accomplished as you
- The value of social media and online content creation in marketing your franchise
- How to approach the creation of your franchise’s content that will resonate with your target market
- And much more!
Join Jordan Choo with his guest Jennifer Brannon as they talk about why every franchise needs a franchisee coaching program. Jennifer Brannon is a franchise and small business advisor with Angela Coté Inc. The company provides excellent advice for businesses and franchisors seeking visionary growth, impactful action plans, and positive changes in profitability and operations, including franchisee recruitment and support. They also help people thinking of franchising their business to make a wise and informed decision about their path forward and figure out if franchising truly is the right move for them and their brand. Jennifer also serves as a franchise development director for Tutor Doctor, a brand she has been a franchisee for nine years. Here, she takes in people interested in learning more about business ownership with Tutor Doctor through an evaluation to determine if they would have a mutually beneficial business partnership.
In this episode, you’ll learn:
- How Jennifer transitioned from being a franchisee to a franchise growth specialist
- The common stumbling blocks established franchisees make when running their business
- The value of having both a support system and a coaching program for franchisees
- How to choose a good franchise business coach and determine a coach-to-franchisee ratio
- The importance of connecting with your franchisees as either a franchisor or a coach
- And much more!
Join Jordan Choo with his guest Steven Knight as they talk about how to create a franchise Holdco that promotes cross-pollination. Steven Knight is a partner and the creator of solutions and opportunities at Mosaic Home Services Ltd, an Edmonton-based incubator of home improvement brands. Since 2016, Steven and his team have invested in 10 different brands, which continue to grow by more than 50% each year. Together, the partners at Mosaic are on a mission to create Canada's largest home improvement franchise network by building stable and scalable brands. Their business model focuses on helping entrepreneurs in the home-improvement sector grow franchisable business models by incorporating recurring revenue models, fine-tuned systems, and infectious corporate cultures.
In this episode, you’ll learn:
- How Steven first got into the franchising world as a franchisee
- What inspired them to choose the Holdco structure for their master franchise
- The struggle of emerging franchises when going up against national brands
- How to continuously grow your brands by leveraging your customers’ data
- What the best marketing channels are for up-and-coming businesses
- And much more!
Join Jordan Choo with his guest Jon Ostenson as they talk about how emerging franchises can crush franchise development. Jon Ostenson is the CEO of FranBridge Consulting, specializing in non-food categories while partnering with over 300 high-growth brands. Here, Jon and his team have thoroughly vetted and acquired innovative propositions within their respective markets. They also introduce their clients to opportunities in diverse businesses, such as fitness, B2B services, senior care, and home services, to name a few. Additionally, Jon oversees FranBridge Capital, where he and his partners own 18 territories across five property service franchises. They provide equity capital to franchise owners across diverse industries and geographies while allowing investors to participate in franchising through passive investment funds.
In this episode, you’ll learn:
- What it was like for Jon to transition from being a franchisor to a franchisee
- The importance of educating yourself on how franchising systems work
- How emerging brands can start crushing it with franchise development and partnerships
- What you should look out for when partnering up with more veteran brands
- How to vet whether a candidate is suitable for your franchise or not
- And much more!
Join Jordan Choo with his guest Maria Joukov as they talk about starting a franchise without deep industry experience. Maria Joukov is the founder and CEO of inq Tattoos, which hopes to deliver a premium tattoo experience for the modern customer. With their customer-first philosophy and technologically forward approach, the inq brand is more than just a great tattoo experience. They espouse clean design and transparency in products, services, and processes, while standing for positivity, inclusivity, and giving back to communities such as first-responders and low-income youth. Along with her husband Peter, Maria created inq to ensure that every customer could have a great tattoo experience and that every artist could work in a nurturing professional environment.
In this episode, you’ll learn:
- What made Maria choose the franchising model for inq Tattoos
- How networking helped them learn more about franchising amid the pandemic
- The importance of starting small and being cautious about your first open locations
- How franchising being a long-term commitment influences their selection process of franchisees
- Why the community aspect is essential in a franchise’s growth and expansion
- And much more!
Join Jordan Choo with his guest Jim Donnelly as they talk about the benefits of building an in-house marketing agency for your franchise. Jim Donnelly is the CEO and co-founder of Restore Hyper Wellness & Cryotherapy, which aims to make wellness affordable and accessible to everyone. With the opening of multiple locations across the United States, the company is on a path to create a national presence and leading brand in the proactive wellness space. Restore wants to help people who want their bodies to look and feel like they did when they were in their prime. Hence, they provide innovative, science-backed services to help build people’s natural resilience to physical and environmental stresses.
In this episode, you’ll learn:
- What made Jim go down the franchising route for Restore
- How the importance of people’s inputs affected their vetting process for franchisees
- Why “word of mouth” is the best foundation to skyrocket a franchise’s expansion
- What the transition from traditional to digital marketing looked like for Restore
- The value of building an in-house marketing agency to help your franchisees
- And much more!
Join Jordan Choo with Ricky Hall as they talk about his approach to long-term success. Ricky’s passion for vitamin supplements, exercise, and nutrition led to starting Nutrition HQ. His vitamin supplement store works with more than 30 brands and has five locations. Ricky shares how embracing innovation goes a long way for a business.
In this episode, you’ll learn:
- Driven by a passion for fitness
- Learning from what others do
- Marketing strategies that pushed for growth
- Taking advantage of social media
- An approach that totally works
- And so much more!
Join Jordan Choo and his guest Corey Nicholson today on the Franchise Marketing Podcast as they talk about the role of leads in growing a successful and influential franchise. In this episode, Corey explains the most common reason why some franchises fail. He also stressed the importance of accountability, defined responsibilities, and the standard for what defines a good team when he talks about investing right upfront. Without the right partnership and approach, a franchise may not even have leads in the pipeline to worry about in the first place.
In this episode you will learn:
- The areas where some franchises fail.
- How can franchisors effectively equip their sales team?
- Automation + Warm Human Service.
- Going upfront with the right partners and a slick lead nurturing campaign.
- Validate Your Concept: The steps to take right after.
Join Jordan Choo and his guest Jay Melamed as they talk about creating a franchisee-first system. Jay is the co-founder and CEO of XP League, an esports league modeled after classic youth sports organizations. Through their customized training, anyone can become a successful coach and player, so parents with no video game or esports experience will be able to connect with their kids on a level they had never imagined. Also, XP League incorporates sportsmanship, teamwork, and positive behaviours into their programs, rewarding a player each week for displaying one of their values. In turn, kids see these values as an exciting part of the training and will continue to develop them as lasting life skills.
In this episode, you’ll learn:
- What prompted Jay Melamed to start the first eSports franchise ever to exist.
- How community-based gaming cultivates cognitive and social development in kids.
- A franchisee-focused approach to structuring support systems and the value of building one before expansion.
- How to incorporate your franchisees’ feedback while staying true to the business you want to build.
- The “culture before growth” mindset and how wealth is not just financial but experiential.
- And much more!
Join Jordan Choo and his guest John Evans as they talk about expanding internationally as an emerging franchise. John is the founder and CEO of EverLine Coatings and Services. The company provides parking lot and property maintenance services across Canada, specializing in outdoor and indoor line painting. EverLine Coatings and Services is always committed to delivering high-quality results to its clients without compromising its employees’ quality of life. Now, if you are looking to expand your franchising business, stay tuned and enjoy the episode!
In this episode, you’ll learn:
- What made John Evans go the franchising route for his maintenance business.
- How you, as a franchisor, can provide room for innovation to your franchisees without stepping beyond policies and procedures.
- What goes into structuring an FDD, and how it can depend on existing operations’ data.
- The value of building a support and trust system when launching your franchise internationally.
- Why mentorship and networking are essential when getting into the franchising industry.
- And much more!
Join Jordan Choo and his guest Tom Britt as they talk about scaling your franchise through acquisitions. Tom is the founder and CEO of Towne Post Network, upsetting the print industry with their new cross-platform digital franchise system since 2004. Towne Post is a family-owned franchise business that publishes monthly community magazines in their respective territories. Each publication focuses on promoting the good news in their communities, featuring local businesses, people, and family events. If you want to learn how to scale your franchising business, listen to Tom Britt on today’s episode of the Franchise Marketing Podcast!
In this episode, you’ll learn:
- How Tom Britt decided to go down the road of franchising for his publication network.
- What goes into developing an operator’s manual, and how it can change with time.
- How digitalization has impacted products like print through the years and ways to work around it.
- The power of content distribution in digital marketing and how it can help a franchise grow steadily.
- Why slow and steady wins the race when starting a franchise, and the importance of building a solid foundation for it.
- And much more!
Join Jordan Choo and his guest Lance Graulich as they talk about working with franchise brokers to grow fast and steady. Lance is a restaurant creator, franchise consultant, and business strategist. He also founded ION franchising and currently serves as its chief executive officer, specializing in franchise growth and development. ION Franchising is a franchise consulting firm located in Las Vegas, Nevada, with extensive resources on the franchise industry, allowing them to offer their clients an inside look at hundreds of different franchise opportunities.
In this episode, you’ll learn:
- How Lance Graulich got into franchising, from being a franchisee to now a franchisor.
- The importance of selecting the right franchisees and how to refine the hiring process.
- As a franchisor, why having standards with no emotion attached is essential when choosing potential franchisees.
- How the validation stage can help you as a franchisee know if a business is for you or not.
- What to look out for in a franchise broker and how emerging brands can build a better relationship with them.
- And much more!
Join Jordan Choo with his guest A.J. Titus as they talk about how to embed innovation into your franchises. A.J. is a certified franchise executive and the president of Signarama, the world’s largest sign franchise. The company offers comprehensive sign and graphic services to consumers and commercial customers in addition to branding and messaging solutions. Signarama is a successful business-to-business franchise brand and development services under the United Franchise Group. As part of a lucrative worldwide sign market, A.J.’s family business has been at the forefront of the sign industry for over three decades.
In this episode, you’ll learn:
- AJ’s experience in the family business, from helping around then to running the show now.
- What to do to create an efficient feedback loop between franchisors and franchisees.
- How to stay ahead of the curve in franchising with new tools and technology coming out every day.
- The value of building a systematic process when starting and maintaining a franchise.
- How franchising is about clear communication between the franchisors and franchisees.
- And much more!
Join Jordan Choo and his guest Stuart Cain as they talk about building the franchise you want and not what other people say you need to do. Stuart specializes in supporting reluctant exercisers to become happier, healthier, more confident, and full of energy. Hence, in 2015, he founded HITZone, a breakthrough health and fitness studio business with franchises opening across the UK, Canada, and the USA. HITZone offers heart-rate monitored, high-intensity, small group coach-led workouts using revolutionary and unique HIT Machines and various carefully selected lightweight equipment. If you are looking to start your alternative fitness journey, check out HITZone’s website in the links below!
In this episode, you’ll learn:
- What prompted Stuart to create HITZone and go the franchising route.
- Their holistic approach to fitness and how they solve the common issues when pursuing fitness.
- The importance of community in franchising and how it affects the franchisor-franchisee dynamic.
- How the barrier to entry in your franchise makes or breaks the quantity and quality of your franchisees.
- The importance of sticking to your core values when attracting the kind of franchisee you want in your network.
- And much more!
Join Jordan Choo with his guest John Francis, also known as “Johnny Franchise”, as they discuss how to use area developers and master franchisees to kick your growth into overdrive. John is a speaker, advisor, and coach with more than 30 years of experience in franchising, both as a franchisor and franchisee. These days, he shares his insights into the typical four-phase evolution of a franchisee in their business journey in the “Franchisee Life Cycle” program. Now available as an online video series, with one on one consulting time included!
In this episode, you’ll learn:
- John’s cultivation of franchising experience from childhood to now.
- The value of education in franchising and sharing it with others.
- Why networking and building relationships are essential in franchising.
- The biggest mistakes franchisors make and how to avoid them.
- How franchising is a collaborative effort between franchisors and franchisees.
- And much more!
Join Jordan Choo with his guest Sarah Cressall as they talk about managing new ideas and encoding them into your franchise. Sarah believes creative activities inspire imagination, nurture potential and create positive well-being. Hence, in 2002, she established The Creation Station, providing creative classes, parties, and event entertainment for over 16,000 children and adults each week. If you are looking for innovative ways to attract, engage or retain customers, feel free to get in touch with Sarah Cressall.
In this episode, you’ll learn:
- What inspired Sarah to start The Creation Station and get into franchising.
- The value of networking and responsiveness when starting and maintaining a franchise.
- As a franchisor, why feedback from customers is just as important as feedback from franchisees.
- How to manage ideas from all ends, whether customer, employee, franchisee, or franchisor.
- The importance of knowing your purpose in franchising, besides making money.
- And much more!
Join Jordan Choo with his guest Danny Park as they talk about how creating community partnerships can grow your franchise. Danny Park is the CEO and co-founder of RoboThink, which provides a step-by-step learning approach where students progress at a comfortable pace while developing self-confidence. Meanwhile, their staff of engineers and teachers constantly update the curriculum with new innovative ways to make learning about STEM easier and more fun. Today, RoboThink is a leading STEM, coding, robotics, and engineering program nurturing geniuses across eleven countries to thousands of students each day!
In this episode, you’ll learn:
- What made Danny choose the franchising model for RoboThink.
- How to ensure the quality of your master franchisees in an international space.
- The importance of learning about franchising regulations in different countries.
- Why providing flexibility in a franchise is essential in the global market.
- What marketing campaigns work best for international franchising.
- And much more!
Join Jordan Choo with his guest Vishal Bhasin, as they talk about how unscalable marketing can help scale a franchise. Vishal is the co-founder of Wize Computing Academy, a company that provides project-based learning with projects specific to students’ age and expertise. The company meticulously designed its projects to be fun while following K-12 Computer Science standards. At Wize Computing Academy, they prepare their students to be the innovators, educators, leaders, and learners of the 21st century!
In this episode, you’ll learn:
- How Vishal got into franchising while coming from a technology background.
- The value of self-expression and intrapersonal skills in learning and development.
- The cycle of finding the right franchisee or franchise partner.
- Why business schools should teach franchising and the best practices around it.
- How building long-term business relationships aid in the growth of a franchise.
- And much more!
Join Jordan Choo and his guest Scott Abbott as they talk about how home services can grow from zero to hero through lead generation. Scott is the CEO of ProNexis, a company that provides lead generation, lead handling, and lead management services leveraging technology developed over the last decade. In 2015, the company received recognition as one of the emerging elite in Utah. Today, ProNexis provides its services to some of the most trusted brands in America!
In this episode, you’ll learn:
- How Scott got into the franchising and lead generation business.
- Why lead management services are essential in franchises’ growth.
- The value of customer service as a representation of your brand.
- How appointment setting can lead to more franchise development.
- The symbiotic relationship between lead generation services and franchisees.
- And much more!
Join Jordan Choo and his guest Calvin McNeely as they talk about billboard marketing, learning how to work with consultants, boosting the businesses of smaller communities, franchising during a pandemic, and so much more. In this episode, Calvin also explains his business, Runningboards Marketing, and their two-hour block system of advertising. For Calvin, if there’s one thing that an entrepreneur must hold in mind to help the business push through hurdles, it’s clarity with the business’ purpose. Knowing clear and sound that you’re doing something good for your stakeholders, can provide you and your business the drive to achieve, sustain, and cement its place in the game.
In this episode you will learn:
- Coming up with DAV®, a digital mobile billboard.
- Short-term contracts on repeat – subscription advertising.
- “We’re going to be the leader; we’ll set the pace first!”
- What drives us every single day…
- On what helps the business push through barriers.
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Tanner Harris, as they talk about leveraging your network to experience meteoric franchise growth. Tanner is the president and managing member of Blue Nose Aerial Imaging, a veteran-owned aerial photography company that utilizes unmanned aerial systems to provide quick, affordable, and creative imaging solutions.
In this episode, you’ll learn:
- Do it the right way.
- Continuing to add value.
- Why standardization and certification is critical.
- Know your franchisee.
- Develop an expert team.
- Leverage your network.
- Stick with what you know.
- Let other people help out.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Sandra Graham, as they talk about the top myths and mistakes when franchising your business. Sandra is the operations specialist, technical writer, and co-founder of The Franchise Kickstarter, an 8-months program designed to simplify and streamline the process of franchising your business.
In this episode, you’ll learn:
- Pause to tidy up before you start scaling.
- Tools and software you can use for transparency.
- How new franchisees can get the right mindset.
- Trust your gut.
- What to keep in mind when creating systems.
- Standardization with room for innovation
- Keep it simple and focus on one goal.
- Make learning objectives clear.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Chris Raimo, as they talk about finding the sweet spot for your franchise. Chris is the Co-founder and CEO of The Happy Cat Hotel, the World’s Greatest luxury cat hotel including feline exclusive facilities, grooming services, retail goods and franchise.
In this episode, you’ll learn:
- How franchising is about relationships.
- Ignite inspiration with the franchisee.
- Biggest learnings and surprises.
- Evolve and try different things.
- Developing consistent feedback.
- The importance of having a corporate text line.
- Advice for people just starting out.
- Who Chris looks up to.
- And much more!
Join Jordan Choo and his guest Dave Hansen as they speak about guiding organizations to understand texting, calling, emailing, and mailshotting as a means to boost revenue. For Dave, clients of today don’t engage the way they used to. This is why in this episode, he touches on diversifying engagement, the importance of integrating technology in a franchise, and the needed focus to generate feedback. In his years of experience, he found most franchisers don’t have the knack for technology, which becomes a problem.
In this episode you will learn:
- The four dimensions to your client’s happiness.
- How do you choose the proper channel to use?
- On direct mailing and how it cuts to the clutter.
- The need to gather, automate reviews from customers.
- Franchisers - get the right technology and use them!
Join Jordan Choo and his guest Keith Levenson, Emerging Franchise System Specialist, as they talk about how Keith helps brands in their micro-emerging state navigate through process, missteps, strategies, etc. In this episode, Keith also talks about an individual's everyday struggles in the franchising niche and why it's crucial to identify and grow with a community. For Keith, it is vital for anyone who is getting into franchising to know that it is far from being a cookie-cutter field.
In this episode you will learn:
- The Functions of an Emerging Franchise Systems Specialist.
- In business, empathy is often forgotten – and is what needs to be taught.
- What I recognized earlier in my journey on franchising.
- How does connection start among newcomers in the franchise community?
- "It is special, and it is different – so treat it like that."
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Anne Huntington Sharma, as they talk about staying innovative as a legacy franchise, especially during this COVD-19 pandemic. Anne is the President of the Huntington Learning Center; a company which has expanded over 300 locations in the past 40 plus years. They have been awarded several awards, such as Game Changer” by Franchise Dictionary, Franchise Journal’s Top Brands of 2020, Training Magazine’s 2021 Training Top 100, and so on!
In this episode, you’ll learn:
- Why the Huntington Learning Center was established.
- Having an insider and outsider perspective of the business.
- Patience is key in transformation and innovation.
- Adaptability and being ready to innovate when needed.
- How they managed and executed their rebranding process.
- Email is more important now during this crisis.
- David và Goliath: Underdogs, Misfits và Art of Battling Giants by Malcolm Gladwell
- Eileen Huntington is an amazing franchise leader Anne looks up to.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jonathan Weathington, as they talk about how to avoid “seagull” site visits. Jonathan is a franchise leader and the CEO of Shuckin Shack Seafood Franchise. He shares with us how they’re continuously and successfully growing their franchise business!
In this episode, you’ll learn:
- It’s always easy to pursue something you love rather than just earning money.
- Taking an outside viewpoint to an inside perspective.
- The importance of having the right people in your organization.
- The factors and questions they’re asking to ensure they’re hiring the right people.
- Know your strengths and learn how to use them.
- Jonathan’s favorite application is the Google Calendar.
- A book called Into Thin Air by Jon Krakauer is based on a true story!
- Tariq Farid is a great entrepreneur and the founder of Edible Arrangements.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Amy Reed, as they talk about building a solid and successful franchise system with consistent collaborative effort. Amy is the co-founder and co-owner of Woofie’s, a franchise business dedicated to providing high-quality pet care straight to their customers’ homes. They started this business 16 years ago, and since then, their business has won numerous awards and recognition!
In this episode, you’ll learn:
- Woofie’s is a highly personalized and customized business.
- Transitioning from running a consumer business to franchising.
- Constantly think about how to evolve the business even further.
- Growing the brand with a collaborative concept in the franchise system.
- Their marketing strategies and building personal connections with people.
- Check out their business app called Woofie’s!
- Amy’s favorite book is Traction by Gino Wickman.
- Incredible mentors and team members in their franchise group.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jason McReynolds, as they talk about how to set and choose the right KPIs for a franchisee’s success. Jason is the founder of Fran Metrics; they provide tools and data to help businesses and franchisors support their company! Learn more about how to use these tools to improve your franchise system and company!
In this episode, you’ll learn:
- A background of Jason and his company’s service for franchisees.
- Data can be powerful information you can use to monitor your franchise system.
- Identifying what metrics and KPIs work well for your franchise.
- Make sure you know what your focus is and what your values are.
- Pitfalls franchisors are doing when tracking the entire performance of their system.
- Slack is a great platform to use when communicating with your team.
- E-myth and Traction are amazing books to read for people in the business.
- The franchise leader that Jason looks up to.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Katrina Mitchell, as they talk about why you need to be investing in your franchise’s AGM. Katrina is Chief Match Maker and Founder of Franchise Speakers, the only speakers bureau in the world focused exclusively on the franchise community! She also talks about how they were able to build such an amazing community and the qualifications they are looking for in a speaker!
In this episode, you’ll learn:
- The background story of how their company started and its purpose.
- How are the franchises building their cultures virtually?
- They developed a filter process based on three criteria in looking for speakers.
- Put the franchisees’ success first, then everything else can evolve around that.
- Know your objectives, understand the culture you want to achieve, and consider your budget.
- Trello is a very helpful tool for your team and it is easy to use.
- Katrina is an avid reader and suggested more than one book you should check out!
- Who are the leaders she looks up to most in the franchise community?
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guests Tim Slesinger and Nigel Dawson, as they talk about building a strong moat by creating a sub-niche for your franchise! Tim is the CEO of easyStorage and Nigel is the Franchise Director and Co-Founder. An incredible company that created a new niche inside the storage industry!
In this episode, you’ll learn:
- The background story of easyStorage and how they formed their partnership.
- Creating a new market and making it accessible to the masses.
- Their business is all about building a sustainable franchise business and being well-priced.
- How they’re leveraging data to provide a great service for their customers.
- The best marketing campaigns they ran so far in the consumer and franchise side.
- What is their favorite book and app that helps them a lot in their business?
- Tim and Nigel mentioned amazing people in the episode that you should check out!
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Andrew Carter, as they talk about how Canadian franchises can easily navigate the world of finance. Andrew is a Regional Market Leader for Franchise Finance at BMO, Canada’s first bank with a rich history that was established in 1817.
In this episode, you’ll learn:
- Andrew has experience working with franchisees for more than 20 years now.
- Knowing the type of people you want to include in your franchise business is the most important element of the selection process.
- Factors and strategies that would help attract good potential candidates.
- It is crucial that franchisees who want to enter the business to talk with different banks and lenders.
- Keep in touch with your banker, reach out for help, and just communicate.
- Andrew’s favourite tool is LinkedIn and he likes a book written by Mitch Albom the most!
- Who are the franchise leaders that he looks up to?
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Heidi Morrissey, as they talk about how to use transparency to drive sustainable change for your franchise! Heidi is the President of the Kitchen Tune-Up, a company that specializes in one-day wood restoration, cabinet refacing, cabinet redooring, and new cabinets for both residential and commercial customers.
In this episode, you’ll learn:
- Their franchise business was founded in 1988 and is now 32 years old.
- The best franchise relationships are aligned and collaborative.
- Know your reason behind your goals and pursue them with determination.
- What new collaboration and projects are they doing now?
- The learnings she had along the way and the importance of mindset.
- What is Heidi’s favourite application that helps her stay organized?
- Darren Hardy’s book is called The Compound Effect.
- Angela Cote is a great franchise leader with an amazing mastermind group.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jennifer Lemcke, as they talk about her journey from being a franchisee to becoming a franchisor! Jennifer is the CEO of Weed Man, currently the number one Lawn Care Franchise across North America! They have a lot of notable achievements and have earned over $187 million in system sales. Learn from Jennifer and start making your franchise dreams happen!
In this episode, you’ll learn:
- Jennifer has more than 25 years in the franchising industry.
- Taking over the Canadian franchise side of Weed Man as a franchisor..
- Staying really laser-focused on making the franchisee successful.
- If you don’t communicate and become transparent with your franchisees, they’ll start to have doubts.
- What was the most successful marketing campaign they have had?
- Can’t imagine living life without Zoom during the pandemic!
- The E-Myth Revisited written by Michael Gerber.
- Jennifer looks up to her dad the most in the franchise industry as a leader.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Darryl Sangster, as they talk about how to find the right franchise partner. Darryl is the Founder and Creator of the Sangster Franchise Group, providing a teachable system and programs to franchisors. He helps them turn their frustrations into feeling empowered and confident!
In this episode, you’ll learn:
- What does Darryl do to help franchises grow their business?
- You need to learn how to nurture and build relationships with your leads.
- How you treat people in the franchise industry is similar to the dating world.
- The importance of building trust, having respect and creating a structure.
- It's a balance between education and salesmanship to actually expand.
- LinkedIn is Darryl’s favourite tool, a great platform to connect with amazing people!
- Rich Dad Poor Dad by Robert Kiyosaki is his favourite book.
- Darryl’s father has been a great mentor to him in life and in the franchise world.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Jamie Berube, as they talk about how to put together a franchise advisory board. Jamie is the President and CEO of WP Creations, helping parents capture and remember the look of their child’s small hands and feet. WP Creations is a Canada-wide franchise company and is becoming one of Canada’s fastest-growing home-based businesses! And they have over 40 locations throughout North America!
In this episode, you’ll learn:
- How Jamie transitioned from being a franchisee to becoming a franchisor.
- Every step you take and the mistakes you make is really an opportunity for growth.
- It is not really about becoming a good leader to them but is about being part of their team.
- Normally, some of your franchisees will have a hard time seeing the direction of the business.
- The strategies and the most successful marketing campaigns they do in their company.
- Jamie loves her business so much and cannot imagine living without her emails.
- Her favourite book is Start with Why by Simon Sinek!
- Angela Coté is a rock star and such an inspirational model that Jamie looks up to.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Bill Dowd, as they talk about how to successfully diversify your seasonal franchise’s revenue stream. Bill is the President and CEO of Skedaddle Humane Wildlife Control & Skedaddle Pest Control, with over more than 31 years of service! They provide effective solutions and exceptional services to wildlife conflicts. Learn more from Bill Dowd about how he creates different revenue streams, and strategically uses marketing to reach success.
In this episode, you’ll learn:
- Since the pandemic, their revenues have increased anywhere from 30% to 35%.
- Their newest franchisee in Coquitlam, BC, reached tens of thousands in his first sale!
- What are the four different revenue streams in their business?
- In their first years of business, yellow page ads were the best marketing campaign they had.
- No matter what business you’re in, people will do business with people they like.
- Bill’s favourite app is Twitter, an online microblogging system!
- Ray Kroc opened the first McDonald franchise and turned it into a worldwide phenomenon.
- Why is his favourite book, The Game by Ken Dryden?
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Gary Prenevost, as they talk about how to develop and maintain a strong relationship with your Franchise Brokers. Gary is one of Canada’s Leading Franchise Marketing Consultants and the President of FranNet of Southern Ontario and Eastern Canada. They help prospective franchisees reverse engineer their business model, introduce them to specific franchise options, and coach them on the research so that they can figure out which franchise to buy.
In this episode, you’ll learn:
- Gary has been working in the franchise industry for 30 years.
- There are a lot of different areas and assumptions of what broker groups are.
- It is crucial to build your relationship with your brokers and that they understand your business model.
- The best ways to nurture and build those relationships with your brokers over the long term.
- It is the franchisor’s job to give the franchisee a business model of the marketing execution strategy and help them understand how they're going to do this.
- What is Gary’s favourite tool or application?
- Gary has many favourite books, such as E-Myth Revisited, Business Opportunities, and Blue Ocean Strategy.
- Who is the franchise leader that he looks up to?
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Kyla Dufresne as they talk about why a franchise needs to put in the work before franchising. Kyla is CEO and founder of Foxy Box Wax Bars, a Canadian beauty brand specializing in creating a warm and inclusive environment for intimate waxing. She shares how she had to fail, struggle, and learn along the way to achieve the success she has now.
In this episode, you’ll learn:
- When Kyla started her business, she always knew that she wanted to start a franchise.
- The mistakes and failures Kyla made taught her to become a better leader.
- The moment you start a franchise, your priority is no longer running the business. You’re now in charge of selling and supporting your franchise.
- It is important to find the right partners that will respect your decisions.
- How to build and maintain a great culture in the workplace as you grow and scale.
- Monday.com is a very helpful tool that keeps you organized.
- Why is Kyla’s favourite book Like a Virgin by Richard Branson?
- Kristen Wood, the founder and CEO of The Ten Spot is the leader Kyla looks up to!
And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shannon Wilburn, CFE, as they talk about growing your franchise system and building an advisory board. Shannon is the CEO and Co-Founder of the Just Between Friends, North America's leading children's and maternity consignment sales event franchise. They have won and earned numerous awards, such as the Franchisee Satisfaction Award 2020, Franchisee Satisfaction Hall of Fame Award, Franchising Gives Back – Gold Award 2019, and more.
In this episode, you’ll learn:
- Hosting event sales in 160 markets and 32 states every two to four times a year.
- How the Just Between Friends started. There’s always a need for making and saving money.
- Shannon and Daven started growing their business when their family and friends wanted to start doing what they started with the sales idea.
- The slow organic growth of the Just Between Friends franchise system.
- Get involved with the International Franchise Association. There are so many great experiences and opportunities you can have in the IFA.
- Figure out where your gaps are and start there. Having people to help you solve the issues in your business will help you grow and succeed.
- Facebook is a great tool to use for communicating with your franchisees.
- The Go-Giver by Bob Burg is an amazing book about giving back.
- Melanie Bergeron was awarded the first TWO MEN AND A TRUCK franchise in Atlanta, Ga.
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Doug McGregor, as they talk about maintaining brand and service consistency. Doug is the Managing Director of the Better Software Company, helping the franchisees in their day to day operations. They provide franchisors with quality technology and exceptional customer service so that their franchisees can achieve excellence.
In this episode, you’ll learn:
- How Steven Cody started to develop the Better software.
- Your KPI depends on the type of service industry you’re in.
- One of the biggest mistakes is not having enough control over the franchisee level. Just one bad franchisee could ruin the whole franchise brand.
- How do you maintain the product and your company’s service consistency?
- Maintaining a consistent feedback loop to improve and scale your business.
- LinkedIn is such a great source of information. The franchise community is very active in the application.
- The Lean Startup, a book by Eric Ries, will surely grab your attention.
- Steve Cody, the CEO of Better Software, used his college funds to start his first business.
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Angela Coté, as they talk about the top 3 mistakes emerging franchises make. Angela’s company is called Angela Coté Inc, and she is a Franchise Growth Catalyst. She and her team offer training and coaching services to businesses to learn more about the franchise model.
In this episode, you’ll learn:
- Angela’s background in the franchise industry.
- Helping people out of the franchise factories, people are spending more money than they should.
- The three biggest mistakes franchises make and how to avoid them.
- Be transparent with the people you’re going to hire. They should know what to expect in the business.
- It is important to have a conversation with your employees about roles they can transition into when they start feeling uncomfortable.
- Have somebody to guide and help you understand the early stages of franchising.
- Robert Bruski helped Angela Coté create the Play Bigger Groups. Building trust with other people to go beyond and become vulnerable.
- Voxer, a voice messaging app that Angela and her team use to communicate.
- Check out Marie Forleo’s book Everything Is Figureoutable.
- Who are Dan Monaghan and Mary Kennedy Thompson?
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ruth Agbaji, as they talk about creating buy-in from franchisees as an emerging brand. Ruth is the founder and CEO of the Code Wiz Franchise, a learning center or school for kids teaching them to express themselves through the art of coding.
In this episode, you’ll learn:
- Looking for flexibility in life and finding a way to impact the next generation.
- Ruth decided to explore franchising as a way to grow!
- Franchising is a whole different business than your actual business.
- The franchisor is in charge of protecting the brand, but the franchisees have a lot of value that they can bring to the table.
- Teaching and motivating kids to learn more about coding.
- What did they do to pivot and survive the impact of COVID-19?
- The most important thing is to surround yourself with people that know what they're doing.
- Who is the franchise leader that Ruth Agbaji looks up to?
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Shahnam Moghaddam, as they talk about how to get started with site selection for emerging brands. Shahnam is a Broker - Real Estate for franchises; he is currently working at Century 21 Atria Realty Inc. In this episode, he shares his advice, insights about what businesses should consider during this pandemic, and more!
In this episode, you’ll learn:
- Falling in love with the fast-growing concept of the franchise system.
- Shahnam’s experience of selecting a site for franchises to expand into.
- What is the allowance concept? Is getting an inducement better than a discount?
- COVID-19 has caused a revolution in the business industry. Some businesses have been booming and growing because of the impact of the pandemic.
- What factors should new businesses and new franchises be considering when opening-up during the pandemic?
- The importance of being patient, seeking professional help, and having your own representation.
- Whatsapp helps us stay connected during the COVID-19!
- Shahnam’s favorite book by Bruce Harvey that’s about how to draft commercial real estate.
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Clark Harrop, as they talk about what it’s like to be a franchise lawyer. Clark is working as a partner and a business lawyer at Dale & Lessmann LLP, a full service business law firm, with legal expertise that includes franchise law. He shares his insights, strategies, experiences working with franchisees, and more. If you’re interested in knowing more about how the franchisor-franchisee relationship works, listen to the episode now!
In this episode, you’ll learn:
- What does a franchise lawyer do to help with the relationship of the franchisors and franchisees?
- A strong frame franchise system is characterized by having good communication and collaboration.
- Miscommunication can be as dangerous as having no communication.
- When buying a franchise, there’s always a risk of failure, even if the brand is well-known.
- The best franchises are the ones that provide the right information so that a franchisee can make an informed decision.
- It’s better to be honest with the franchisees; they’ll have more realistic expectations of what they’re getting into.
- Most businesses that have pivoted before the pandemic got worse are surviving.
- The email application is so helpful to almost everyone in the world!
- The Checklist Manifesto by Atul Gawande is all about getting things right and creating something that’s scalable.
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Kevin Dubois, as they talk about how he was able to create a cultural shift and change the game for Lapels Dry Cleaning. In 2012, Kevin Dubois became the President and the CEO of Lapels Dry Cleaning when he bought the business from his partner. He saw the future and potential of dry cleaning. Since then, Kevin has been continuously making incredible accomplishments in the industry.
In this episode, you’ll learn:
- The story of how Kevin got into the Cleaning Industry from the Restaurant Industry.
- Pros and cons of taking over a business that’s already been established.
- Good ideas in the franchise industry tend to work across multiple systems.
- What was the catalyst that helped cause their 20 units to jump to 100 units?
- The hub-and-spoke system is essential for many businesses.
- Geo-targeting, a marketing strategy, was a game-changer for Lapels Dry Cleaning.
- What is Kevin’s favorite book and tool?
- Why does Kevin Dubois look up to Warren Buffet?
- And much more!
In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Robert Bruski, as they talk about how to crush new franchise launches by thinking critically. Robert Bruski is a CFO and Co-founder of the Ctrl V, the world’s largest VR franchise in the world, and the first virtual reality arcade in North America. Tune in and enjoy this episode with Robert’s infectious energetic personality!
In this episode, you’ll learn:
- A rundown of the Ctrl V - Virtual Reality Arcade’s story.
- The franchise opportunity allows your business to expand faster.
- Rapid growth and expansion through franchising doesn’t always work.
- Word of mouth is Ctrl V’s number one marketing strategy.
- With this Covid-19 crisis, Ctrl V’s team had to pivot their mindset in order to survive.
- The importance of having a support system and developing your relationships with your franchisees in the business industry.
- What is Robert’s favorite application and book?
- The franchise founder or leader that Robert looks up to most is Angela Coté.
- And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Brian Bazely, as they talk about using the power of diversity to create and identify new markets. Brian Bazely is the CEO and Co-founder of Driverseat Inc, they offer chauffeur and shuttle services. Driverseat Inc was awarded the Consumers Choice Award for Barrie’s Best Airport Service 2020. Their unique care-based approach to transportation has impacted a lot of lives.
In this episode, you’ll learn:
· Why did Brian and his Co-founder start a transportation business?
· The fast growing number of Driverseat Inc’s franchisees.
· New locations promote more brand awareness and reciprocity.
· How building meaningful relationships has helped them in the Covid-19 crisis.
· Driverseat’s four strategies in surviving the pandemic.
· The importance of having core values and a governance model in business.
· Driverseat App is an innovative mobile application that you can download on the App Store or Google Play.
· Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
· Chuck Runyon, the CEO of Anytime Fitness, is the franchise leader Brian looks up to most.
· And much more!
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Ron Holt, as they talk about embracing slow as the new fast for predictable franchise growth. Ron Holt is the CEO and founder of Two Maids & A Mop, a cleaning franchise brand that offers immediate professional maid service. They also provide franchise opportunities throughout the U.S. Listen to the episode now and discover how Ron was able to reach incredible success with almost zero knowledge about handling business when he first started.
In this episode, you’ll learn:
- When Ron Holt opened his business, he had no experience of cleaning a house. How was he able to achieve that high-level of success in the cleaning industry?
- What changed Ron’s mind about diving into the franchise world?
- Two Maids & A Mop’s biggest challenges they faced when growing as a company.
- The validation process is critical in finding the right franchisee.
- Early marketing campaigns that helped Two Maids & A Mop in business.
- Slow is the new fast when growing a franchise.
- Ron’s favorite application is Zoom. It has a way of connecting people intimately.
- The impact of Purple Cow by Seth Godin in their business.
- Why does Ron look up to Fred DeLuca?
In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Anthony Mac Neil, as they talk about the story and growth of Premier Floorball Inc. Anthony Mac Neil is the President of Premier Floorball Inc in North America, and they help entrepreneurs establish floorball clubs in their communities through franchising. Listen to the episode now and discover the emerging sport of floorball!
In this episode, you’ll learn:
- An overview of how the Premier Floorball Inc started and evolved.
- How many franchisees does Premier Floorball Inc currently have?
- Any business model has two kinds of paths.
- What are the advantages of a lifestyle franchise?
- The importance of relationships inside and outside of the sport.
- Premier Floorball Inc is aiming to accomplish more franchise growth.
- And much more!
Jordan Choo and Jeff Bevis talk about franchising, something that most of us would definitely love to learn more about. Jeff talked about his personal experiences and how he got into the franchising industry. They also talk about the ins and outs of franchising and will give us valuable tips to earn more. Make sure you tune in for this episode!
In this episode, you’ll learn:
• How Jeff Bevis and his family got into the franchising industry
• How they handle and manage the franchising business that they have
• The correct way of managing franchisees during this pandemic
• Steps and processes when franchising
• And many more!
In this week’s episode of The Franchise Marketing Podcast, join Jordan Choo with Christine Kelly, as they talk about how to overcome cultural barriers and successfully expand a franchise. Christine Kelly is the Founder of the Little Kickers Group, teaching children between eighteen months and seven years of age world-class soccer skills. Stay tuned!
In this episode, you’ll learn:
· The most brilliant ideas come from personal needs.
· How the Little Kickers Group grew and developed in the business.
· The importance of having close relationships with your franchisees.
· Growth strategies for your company in different countries.
· The struggles of the Little Kickers Group caused by the pandemic.
· Your business needs to be unique and different from other companies.
· Why are Zoom and Facebook Christine’s favorite applications?
· Into Thin Air by Jon Krakauer: A true story
· Who are the franchise leaders that Christine Kelly looks up to?
Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Marietta Snetsinger, the Founder of Ascend Franchise Solutions, to learn more about the 5 step franchise preparation framework for success. Ascend Franchise Solutions help franchisors build confidence and profitable franchise systems. You don’t want to miss this!
In this episode, you’ll learn:
- The biggest mistake emerging franchises make is only thinking about what they are selling.
- Clarity, practice, business systems, and processes are crucial when starting a franchise.
- A lot of emerging franchises struggle with their profitability.
- Why going slow and steady is better than going fast in business.
- Who we seek as a franchisee can change after a few years.
- The importance of having a growth mindset.
- The five steps to franchise preparation.
- FranchiZor Predictor tool: Are you fit to be a franchisor?
- “Building a StoryBrand” by Donald Miller
- Why Marietta looks up to the Canadian Franchise Association (CFA).
In this week’s episode of The Franchise Marketing Podcast, Jordan Choo talks with Joel Friedman about how to balance consumer choices and franchise growth. Joel is the President of JSF Franchising Group Inc., which helps brands or companies grow through the franchise and operational side of the business. Not only that, but Joel also gave valuable tips to consider when franchising. You don’t want to miss this!
In this episode, you’ll learn:
· How Joel Friedman got into the franchising department.
· A franchisee must be passionate, and it’s essential that a company grows at the right pace - not too fast.
· How to help educate franchises that want to grow quickly.
· Filter out the person beforehand before asking the right questions to ensure a good fit.
· The franchisee must be well-trained to ensure a successful franchise opening.
· The Importance of having a rock-solid support system in franchises.
· Passion and interest are essential when buying a business.
· And much more!
In this week’s episode of The Franchise Marketing Podcast, Jordan chats with Matt Sharp about using Lean Startup principles to drive innovation and growth. Matt is the CEO and founder of KidStrong, a science-based training program that focuses on Brain, Physical, and Character Development.
Matt gets into the problem with the current educational system and how he filled the gap through KidStrong. He also talks of how he built his business, like how Disney created Disneyland and Disney+ to work together for the same goals.
In this episode, you’ll learn:
- The process of creating a curriculum to build physical and emotional strength for kids.
- Developing an online portal to provide content for customers during the pandemic.
- The value of having a coaching culture and adaptable coaches.
- Managing growth and marketing during the COVID crisis.
- Franchising has hundreds of rules that sometimes have nothing to do with your product.
- Taking time to learn from people that have done it before you.
- What’s so special about the Five-Minute Journal and Spark?
- Good to Great – why is it something that he reads every year?
- What can we learn from the early Orangetheory developers?
- Where can people find out more about him and his company?
In this episode of The Franchise Marketing Podcast, Jordan Choo talks with Craig Jooste, a Co-Founder and CEO of the Local Handyman Group, to learn more about how he took a local approach in the franchise world then to a national scale. Local Handyman Group is a home repair service. What makes them unique? Enjoy the episode and find out!
In this episode, you’ll learn:
· Local Handyman Group’s story: Seeing the opportunity in a problem.
· The advantages of online booking, having insurance, and paperwork.
· Balancing business-to-business (B2B) and business-to-consumer (B2C) services.
· Make a decision that’s best for everyone. Franchise partners are valuable!
· The biggest challenge they faced from April to May is getting everyone on the same page.
· Using social media, Google, and SEO as a growth strategy.
· The importance of setting clear systems and expectations from the beginning of a franchise!
· The E Myth by Michael E. Gerber, an instant bestseller classic!
· Who is the franchise leader that Craig looks up to?
· And much more!
In this week’s episode of The Franchise Marketing Podcast, Jordan chats with Matt Hunt about turning raving customers into dedicated franchisees. Matt is the CEO and co-founder of Hard Exercise Works, which does high-intensity interval training primarily for women aged 25 to 50.
Find out how Kurt Belding turned a rogue franchisee into an invaluable brand building opportunity with a swift response and creative thinking.
→ 📖 See this episode's page https://kogneta.com/franchise-marketing-podcast/how-to-turn-a-rogue-franchisee-into-an-brand-building-opportunity/→ 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
→ 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/
Discover how Michael Wagner, President of Pool Scouts, has been able to balance culture and aggressive franchise growth goals during the COVID-19 crisis.
LEARN MORE
→ 📖 See this episode's page https://kogneta.com/franchise-marketi...
→ 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketi...
→ 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/
In this episode, Jordan has a conversation with Bob Fish the co-founder and co-CEO of BIGGBY COFFEE. Bob shares how he and his co-founder, Michael McFall, expanded from East Lansing, Michigan to now over 200 locations along with how they navigate being co-CEOs in today’s fast-changing franchise world.
This episode also explores how the BIGGBY COFFEE team is addressing the COVID-19 crisis and have continued to open up new locations despite the craziness.
Today, Jordan talks with Ken LeBlanc who is the President of PropertyGuys.com which is is North America’s largest and fastest-growing private sale real estate network.
Ken explains how he’s managed to instil change and innovation as a core piece of PropertyGuys.com’s culture while steadily expanding throughout North America. Jordan also dives deep into not just how he is helping his franchisees through the COVID-19 crisis but, also selling new territories.
- 📖 See this episode's page https://kogneta.com/franchise-marketing-podcast/how-property-guys-use-innovation-as-part-of-their-core-culture/
- → 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
- → 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/
In this episode of The Franchise Marketing Podcast, Jordan sits down and talks with Carmelo Marsala who is the Founder & CEO of Spray-Net. Spray-Net is a Canadian franchise system based out of Boucherville, Quebec which is known also known for being one of Canada’s fastest growing franchises.
Jordan and Carmelo go deep into how Spray-Net was able to successfully expand across all of Canada in three years. Carmelo shares some of his biggest lessons learnt throughout the entire experience along with some of his insider secrets on manage the explosive growth.
Learn More
- 🎙️Visit The Franchise Marketing Podcast https://kogneta.com/franchise-marketing-podcast/
- 📈Grow using The Franchise Growth Blueprint https://thefranchisegrowthblueprint.com/
Discover how Steve Collette Co-Founder & CEO of 3rd Degree Training creates viral marketing loops to turn every day customers in crazed brand advocates.
This episode is sponsored by The Franchise Growth Blueprint. The Franchise Growth Blueprint is a 3 phase system that will help you transform your franchise from stagnation into a self-perpetuating growth machine.
To learn more about the Franchise Growth Blueprint and how to use it go to FranchiseGrowthBlueprint.com