The Let's Talk About Business Podcast: Recent Episodes
Katrina Garcia and Janet Kunst
It is our pleasure to talk with Sarah Buxbaum, owner of Celebrate with Sarah! Today we discuss how this busy entrepreneur has built her brand identity on Instagram and how she is branching out into other areas to fulfill her lifelong dreams.
Sarah's Links mentioned in episode:
Planoly
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SARAH BUXBAUM BIO
Sarah is an award winning Business Owner, Philanthropist, Author, and the creator behind Celebrate with Sarah and CWS Hospitality. Her background includes over 15 years of hospitality & customer service experience, including Food & Beverage Manager at two international hotels brands. Sarah's companies create memorable experiences through dessert tables, curated and elegant lodging, and working with local and international projects for children with through her non-profit, The Sarah Annelise Foundation. She recently received a "35 Under 35" Award from Delta Zeta National Sorority for demonstrating leadership, initiative and service to her community, and a “40 Under Forty” Award for paving the way as a pioneer, connector and advocate for the Greater Conejo Valley.
You may feel like when it comes to your marketing you're spinning your wheels. It may be time to step back and re-evaluate your strategy. Today, Katrina and Janet talk about how to figure out what's working and what's not and how to get the most bang for your marketing buck.
There are times when we, as entrepreneurs, encounter problem clients. They are the ones that don't want to pay full price, yet want more than you offer your other clients, or no matter what you do are never satisfied. Today Katrina and Janet give a glimpse into some of their less than ideal client stories and offer tips on how to deal with them effectively.
There's been a lot of talk lately about some of the biggest companies pulling their Facebook advertising because of the policies and practices of Facebook. The question is: should small businesses follow suit, or should they take advantage of the situation?
We've all been there: signed up for a course or seminar that promises to help you make millions, platforms that promote ease of use, tech that you just "have" to have to make life easier. The problem is that many times they don't live up to expectations. Today, Katrina and Janet talk about this "shiny object syndrome" and how to truly evaluate whether or not it is a good fit for your business.
Sometimes we hit dry periods in our businesses, where our workload tapers off and we don't have money coming in. There are ways to supplement your income that can pay off in a big way. Today, Katrina and Janet explore 4 of those options: affiliate marketing, membership sites, white labeling and course creation.
When it comes to our businesses, there's always a good chance that we'll make a mistake - or two, or three. Today, Katrina and Janet share some of their missteps as they've grown their businesses and the lessons they've learned.
As entrepreneurs, we wear different hats all the time. Sometimes, though, we need some help to take our business to the next level. Mastermind groups can be just the thing to get you there. Today we talk about what a Mastermind group is, the pros and cons of belonging to a Mastermind, and how this group can support you as you build your business.
For many entrepreneurs, working alone is a way of life. In this episode, Katrina and Janet talk about the ups and downs of working alone, the isolation it can cause and tips to make sure that you don't isolate too much.
When it comes to marketing your business, do you feel like you are getting a lot of content out there but don't have a lot to show for all that work? Today we talk about how to not only get the message out but also get noticed and attract new clients with a simple, concise marketing plan.
Podcasting is a great way to get your message out and attract people to your business. It's a way to show your expertise and for others to "sample" you so that they get an idea of who you are and what they can expect. Today we talk about what's involved in getting your podcast up and running.
Video is a great way to connect with your audience. It gives your business a face that allows people to truly get to know, like and trust you. In this episode, we give you tips and trick on how to create the best video for all of your marketing efforts and as a special bonus we talk about how you can take one video and repurpose it in multiple ways.
There are so many marketing services out there to help with various aspects of marketing your business, it can be overwhelming. It's hard to distinguish between what you really need and the next shiny object that is meant to solve all your marketing needs. In today's episode, we share with you our choices for social media scheduling, email marketing/customer relationship management and simple graphic design/creation. We'll also talk a little bit about branding and why it's so important.
On today's episode of Let's Talk About Business, we examine the growing stages (and pains) that small businesses go through as they begin their journey to success.
Social media is more important today than ever before. On today's episode of Let's Talk About Business, we focus on how to build a simple social media strategy that is easy to implement, what systems to put in place to make your social media marketing easier, and more.
With coronavirus stay at home orders in effect, many of us are working from home for the first time. On this episode of Let's Talk About Business, we walk you through some of the technologies that you can use to stay in touch with your clients and continue building your business while you work from home.
We've all been there. The speaker is on stage, they present a compelling offer, and the urge to run - not walk - to the back of the room to sign up is strong. We also know that the majority of people who purchase that new seminar will not finish it or take advantage of everything it offers.
On today's episode of Let's Talk About Business, we discuss how to determine whether or not a seminar is right for you BEFORE you buy. All it takes are for you to take a breath and ask yourself a few quick questions before investing your hard-earned money in another course or seminar.
On this episode of Let's Talk About Business, we explore the world of networking - what it is, proper etiquette, how to avoid some of the common mistakes that networkers make, and, most importantly, how to be strategic about your networking activities.
Have you ever started up your computer and seen the blue screen of death? Nothing's working, you have a lot to do, and you can't even get your computer to respond. So what do you do? On today's episode, we talk about how to choose your equipment, get support and make sure your equipment is always up and running.
Choosing the right systems to use for your business can be daunting. There are so many different choices with various bells and whistles that many entrepreneurs don't know where to start. On this episode, we give you a simple checklist that will help you evaluate whether a system is right (or wrong) for your business.
As entrepreneurs, many times we are living from project to project. Once we get our money in, it seems to simply fly out of our accounts in order to cover all of our overhead or monthly expenses. On today's episode, we talk about how to keep tabs on your expenses, put together a financial plan and stop wondering where your money is going.
Your website provides potential clients with their first impression of you and your business. Whether you are building a new website or looking to update an old one, you need to keep your audience in mind and provide them with the information - and online experience - that will make them want to work with you. On today's episode, we'll discuss the key components you need to keep in mind to build the most successful website you can.
Have you ever gone to a networking event and asked someone what they do only to get a rehearsed response that leaves you scratching your head still trying to figure out what they do? During this episode of Let's Talk About Business, Katrina and Janet share their experience on what to say - and what not to say - when confronted with the question: what do you do?
Figuring out how to price your products and services can be a complicated process for most entrepreneurs. On this episode of Let's Talk About Business, Katrina and Janet discuss some key points to consider as you develop your pricing strategy. Whether you are just starting your business or are a seasoned veteran, it's time to make sure that what you are charging your clients is not only fair but profitable.
On today's episode of Let's Talk About Business, we look at how important it is to identify and understand your ideal client. We can't serve everybody, so the better you understand who your client is, the easier it will be to get to know them and vice versa - ultimately leading to your business success.
Welcome to Let's Talk About Business, where you can discover all things related to starting and running a successful business. In our premiere episode, your hosts Katrina Garcia and Janet Kunst share their stories of how they started their businesses and ultimately what led to launching eResource Hub and this podcast.