ClientSide: Recent Episodes
Fox Agency
Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally. We discuss: What Robotic Process Automation is and the uses for it How RPA can be used for social good How to approach the challenge of growing awareness The importance of having an understanding of new/innovative tech
Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. We discuss: How Vodafone has transformed over the last few years Keeping up with demand from consumers and employees What a world-class employee experience looks like Improving employee experience with digital
Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University. We discuss: What the future of technology looks like How Synthetic biology will revolutionize life as we know it Distinguishing real trends from the merely trendy How to think like a futurist
Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future. We discuss: How he drives growth for Panasonic's brand How sales and BD has changed over the last 2 years The role Ai plays in their sales and marketing approach Budgeting towards performance marketing vs brand building
Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers We discuss: The role and responsibilities of a community and global talent partner Factors that have contributed to the tech boom in India How to keep and incentivises talented people How FARFETCH approaches diversity and inclusion
Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. We discuss: Who Touchlab are and the problems they solve for customers The innovation Touchlab is bringing to the market Where the biggest market opportunities are currently The most exciting applications for Touchlab
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. We discuss: The best way to drive long-term growth in B2B brands Arval's approach to segmentation and targeting their audiences Balancing short-term performance with long-term brand building Attracting consumers and businesses with brand communication The impact of trends on the ability to drive brand growth
Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities. We discuss: What the best companies do to win through content marketing How PR and digital marketing go hand in hand The fundamentals of great PR How PR approaches and tactics have changed
Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company. He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe. We discuss: How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestones The skill and mindset of a successful salesperson today How B2B businesses can improve demand generation programs The impact covid has had on the approach to sales
Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate. Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences. We discuss: How her journalistic background shapes her outlook on marketing The problems Gamma solves for clients How to measure content marketing effectiveness The role of thought leadership in B2B marketing How we can increase the number of women in marketing
Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries. He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. We discuss: The problems Protolabs solves for customers How marketing is structured globally The best approaches to driving demand The role of emotion within B2B How to choose the ideal agency partner
Ben Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works. He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching. Ben has lived in nine countries (worked in 60) and reinvented multiple industries. We discuss: What he learned from his past senior roles with McKinsey, Google and others How big the ‘great resignation’ shift is and what led to it The skills portfolio professionals need in order to be successful How portfolio professionals learn 5x faster than people How anyone can be an entrepreneur
Ayelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company’s impact efforts as a socially and culturally involved player. Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group. Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world. We discuss: Why ESG is important to Minute Media How businesses can talk about ESG activities without the negative stigma How companies can best find their impact strategy The main differences between CSR and ESG What the future holds for ESG in 2022
In this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value. Guest speakers: Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBM Dona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorks Ash Mohd, People Engagement Global Lead at Accenture
We discuss: What ecosystems are and why they are emerging How ecosystems change the nature of business Where and how value is created and captured How leading organisations are embracing ecosystems today How ecosystems are leading change
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication. We discuss: How organisations attract top talent today What led to the 'great resignation' and what to do about it What companies can do to keep good people for longer How an active mentorship strategy improves talent retention
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world. We discuss: The state of CSR and how the role of business has changed The founding vision of Force For Good What is on the horizon for CSR in 2022 The best way to drive long term growth in giving How we can get more women and minorities into the sector
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. We discuss: His role developing B2B product market strategies and digital acceleration How Google uses marketing to engage with customers and drive business goals The best way to drive long term growth in B2B marketing How he helps companies improve their digital readiness What is on the horizon for digital transformation
Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services.
Jamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, telecoms, industrials, healthcare and business services. We discuss: The common challenges leaders are facing today How the best companies get the whole organisation to align around a strategy The most surprising revelations of 'B2B Elements of Value' What enterprise B2B organisations can learn from the way Bain operates
Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware.
Johan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware. We discuss: Cyber threats and how brands can protect themselves The tactics cybercriminals use to exploit brands The impact cyber impersonation attacks have on brand trust How cyberattacks have affected customer behaviour How Mimecast tackles and prevents clients' biggest cyber security challenges
Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy.
Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy. We discuss: Why Blackberry made the shift from devices to cyber security How Blackberry uses marketing to engage customers and drive business goals The impact of high profile cyber-attacks on customer behaviour The commercial levers Blackberry uses to drive the business forward How Blackberry is using quantum computing to improve security What businesses can do to protect themselves from cyber threats today Should organisations build their own cyber security protection systems or buy them
Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.
Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business. We talk about: How to build a team that can achieve your marketing goals What skillsets and behaviours make an effective team Is it better to be a specialist or generalist marketer/agency How to balance long term brand building with short term demand generation The best way for clients to choose an agency partner Her approach to managing agencies and how to hold them to account
Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years.
Frederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he worked within corporate, leisure, meetings and events, travel agencies plus airlines and institutions for the past 20 years. We discuss: The current state of mobility How Karhoo improves customer experience for travel & hospitality brands The unseen competitive areas for innovation and disruption in hospitality How Karhoo plans to become the industry leader in mobility solutions
John Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company’s ecosystem, including the creation of new business models to support growth and differentiation. He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services.
John Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company’s ecosystem, including the creation of new business models to support growth and differentiation. He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services. We discuss: The key priorities and challenges for traditional incumbent banks The customer impact of the evolving banking landscape How Zafin solves client problems and provides solutions What makes up the ecosystem & the value it delivers to clients How the pandemic has impacted the modernisation of banks
Michal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth. BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the face of digital disruption.
Michal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth. BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the face of digital disruption. We discuss: How she became involved in technology & marketing The challenges within customer acquisition & growth How to educate customers & sell innovative solutions What brand-building looks like & how to approach it How BearingPoint Beyond positions itself for the future
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Brian Clevenger is VP of Corporate Marketing at BlackBerry, his leadership experience covers over 20 years of building brands, relationships and entire businesses for both clients and agencies. BlackBerry—the once secure handset manufacturer turned cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company’s largest global rebrand in over seven years. Prior to BlackBerry, Brian was the senior director at Veritas leading the rebrand of the data management company and managing the brand and creative teams.
Brian Clevenger is VP of Corporate Marketing at BlackBerry; his leadership experience covers over 20 years of building brands, relationships and entire businesses for clients and agencies. BlackBerry—the once secure handset manufacturer, has transformed into a leading cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company’s most significant global rebrand in over seven years. Before BlackBerry, Brian was the Senior Director at Veritas, leading the rebrand of the data management company and managing the brand and creative teams. We discuss: Why BlackBerry made the switch from handset to cyber security What 'Intelligent security everywhere’ means to their clients How his team manages the global rebrand and rollout What the future of BlackBerry looks like
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Hamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators. Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like What Mobilise will look like in 5 years How he moved from selling consultancy services to software services
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Hamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators. Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like The landscape of telecoms today
Enjoy the conversation.
Nicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin.
Nicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin. We discuss: Why he set up Axela Being a black founder of a technology company STEM Much much more
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Saleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil’s largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. Shortly after, she co-founded and ran a leading online translation agency in Italy to help companies expand their digital presence globally, while generating hundreds of jobs in the gig economy. We discuss: Innovation Social impact Entrepreneurship
Enjoy the chat.
Saleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil’s largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. We discuss: Innovation Personal development and Having a social impact
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Raj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia. Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change. He is on the board of trustees at the Princes’ Teaching Institute, one of the Prince of Wales’ charities, helping teachers rediscover the love of their subject, inspiring them to bring the latest thinking into classrooms across the UK.
Raj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia. Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change.
Carol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for Skyscanner. She’s got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research. Skyscanner welcomed over 100 million monthly website visitors last year and were bought for a record £1.4bn in 2016. At Skyscanner, Carol was responsible for the B2B marketing teams looking after distribution partners, APIs and data products, and also was part of the team who managed the global rebrand in 2018.
Carol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for SkyScanner. She’s got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research.
Andy Bryant, is the COO of Bit Flyer Japan’s No1 crypto currency exchange. He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech. He has a unique skill set, with a background in hi-tech engineering, professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents. We discuss: Andy's thesis for evaluating the blockchain revolution Applications and limitations of blockchain DeFi and the exciting opportunities it brings Crypto explanations for the rest of us
Andy Bryant, is the COO of Bit Flyer Japan’s No1 crypto currency exchange. He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech. He has a unique skill set, with a background in hi-tech engineering, professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents.
This is an audio recording of the webinar we ran back in December called: 'Will B2B sales ever be the same again?' and it was a brilliant and timely chat about how B2B sales teams go to market, prospect and sell in a remote world. Something we all had to get used to over the last 12 months. As we come out of lockdown in the UK, the question to ask ourselves is will we revert to business as usual or have we all developed new behaviours and habits that will stick with us for the longterm? Our panelists for the discussion were: Brent Adamson the VP of Gartner and co-author of the challenger sale methodology Marie Begfelt - Head of Marketing Portfolio Communications at Bobst Geoff Phillips - former Marketing Director at Sage and now founder of Canvas marketing.
Go to fox.agency/clientside where you can see our latest webinar: The Golden age of IoT. Until then enjoy the audio recording of the webinar: will B2B sales ever be the same again?
As CEO of Pod Group. based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market. His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Pod Group is leading an initiative to establish the world’s first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT becomes a reality. Pod Group provides enterprises, manufacturers and systems integrators with a complete suite of IoT connectivity technologies via their intuitive and agnostic platform
Sam Colley is the CEO at Pod Group. As CEO of Pod Group, based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market. His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Sam is currently CEO of Pod Group and is leading an initiative to establish the world’s first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT becomes a reality. Pod Group provides enterprises, manufacturers and systems integrators with a complete suite of IoT connectivity technologies via their intuitive and agnostic platform We discuss: The business case for IoT How IoT is evolving And the risk factors for implementation The complex ecosystem
Sylwia Kechiche is the principal IoT analyst at GSMA Intelligence. She leads IoT product development and is also responsible for sizing the IoT opportunity, with a focus on enterprises including the role of operators, to researching and analysing IoT technologies, applications and business models. The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with almost 400 companies in the broader mobile ecosystem. The GSMA also provides industry-leading events such as MWC Barcelona, MWC Shanghai and the Mobile 360 Series of conferences. We discuss: The evolution of IoT Why the enterprise should care The business care for IoT Challenges adopting IoT across the business
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Shikha Pakhide is a seasoned B2B marketing professional with 15+ years of experience tackling the challenges of Marketing. Be it defining the strategy for a region, brand building, extending the reach with the help of public relations, managing and Organising events, participating in trade-shows, managing the Budget and of course creating Demand Generation Goals and keeping a hawk eye on the $ to Opportunity Pipeline. Enjoy the chat.
Ben Rhodes is former Group Marketing Director at Royal Mail where he led the digital transformation. He transformed Marketing structures to reflect the shifting market landscape, integrated Digital into Marketing, establishing research, data, creative and social media in-house teams. He also introduced and developed talent by starting and leading the Commercial Graduate Programme, enhancing digital capability and motivating high performing teams. He has also held senior roles at MCcann London and Mastercard and he was recently recognised as one of the top 100 marketers in the UK by marketing week. We discuss: The digital transformation of Royal Mail Building high performing teams Stakeholder management Brand building and demand generation As well as his own personal journey of growth
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Marie Bergfelt is a skilled marketing and communications expert, passionate about communication and its importance. She has extensive experience from working strategically and operationally in multi-cultural and cross-functional environments. Her background spans both B2B and B2C marketing communications. Leading teams, with energy, result-orientation, loyalty and a positive attitude, to deliver high quality on time and on budget. She is skilled in: Campaign planning and coordination Rebranding and brand guardianship Product launches
We discuss: Digital transformation in B2B Adaption of sales and go-to-market strategies Covid-19 Her favourite places to live
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Julie is an independent research analyst supporting technology and service providers from startups to well-established companies. As a former Gartner research Vice President, she understands the market spending forecasts and has developed innovative ways in helping technology and service providers understand what their business customers need and want. She works with them to develop their unique go-to-market positioning and messaging and helps them develop technology and services that make sense to business buyers. She also works with them to structure their organisations for success. She has more than thirty years experience in both private industry and working for some of the biggest global technology and service providers. We discuss: Messaging and position for technology businesses Identifying what people want to buy Global consulting practices Being an analyst at Gartner Digital transformation Machine learning
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Register for the ClientSide webinar Wednesday 9th December 3pm GMT: Will B2B sales ever be the same again? Heavyweight panelists: Brent Adamson - VP at Gartner & author of Challenger Sale and Challenger Customer Marie Bergfelt - Head of Marketing Portfolio & Communications at BOBST Geoff Phillips - Former Head of Marketing at Sage
____________________________________________________________________ David Smith is an International Telecoms Marketing Director. He has extensive experience in the global telecoms markets - especially small island telcos - with proven multicultural success across UK, Europe, Middle East, Asia & Caribbean. He holds a globally recognised MBA from Cranfield Business School. He has been a Board member for many years with P&L responsibility for growing and protecting revenue, business planning, mergers & acquisitions and company strategy. He was part of team that successfully floated Manx Telecom on London Stock Exchange in 2014 with a £220m market cap. David looks back on his globe-trotting career and how the mobile telecoms industry has changed in this time. Enjoy the interview
Lena Young is the Director of Communications at Klear, a leading influencer marketing platform. They help brands build, scale and measure influencer programs. With a database of over Millions of influencer profiles across the leading social profiles including Instagram, Youtube and TikTok. Klear offer the ability to search influencers in any niche category, in any language, and any country or city across the globe, and provide detailed information about their social footprint and the demographics of their followers. Lena is currently living and working in Tele Viv. She’s also held roles at Investing.com and Similar web. We discuss: The brands getting influencer marketing right Authenticity and influencer marketing Diversity and representation of influencers
Geoff Phillips is the former Marketing Director at Sage, founder of Canvas Marketing and Advisor to businesses using marketing to support growth, scale or investment readiness. He supports ambitious businesses that are committed to investing time and resource in marketing that works. Geoff is an award-winning marketer, speaker and coach with a proven experience at C-Suite level across multiple sectors and business sizes from FTSE100 to high growth SME. He was previously marketing director at Sage and has worked with brands including Baxi, Avery Dennison, Canon and Caspian. We discuss: Scaling technology businesses Growing Sage's customer base Brand vs demand generation Marketing attribution and ROI Choosing agencies and working with agencies Helping young people build their careers
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Joanne White is Head of Global Marketing at Teacherly - a remote teaching platform based in London and Dubai. She is a results-driven marketer with experience in brand marketing. She has led teams across the private, public, charity and the agency sector. She spends her free time running, blogging and enjoying life in the fabulous Yorkshire countryside. We discuss: How we teach boys and girls learn differently. The importance of diversity in education. Balancing the demands of being a working mother. Regional discrimination.
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Andrew Grill is a Keynote Speaker, commercially focussed Digital Leader and trusted Board Technology Advisor, who delivers strategic digital transformation programs and has delivered $100M+ of new business across multiple industries globally. Over a 4-year period, Andrew influenced around $100M of sales via his external eminence and thought leadership with key IBM clients. He is recognised by his peers and clients as able to uniquely communicate the need for digital transformation and provide strategic leadership to any C-Suite or Board. He is also a recognised multi-time TEDx speaker and podcaster. We discuss: The digital transformation imperative Corporate innovation vs corporate innovation Finding product-market-fit Why you must disrupt yourselves or you will be disrupted Rebounding from COVID 19
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Ryan Morrison is a successful commercial leader with over 20 years experience in helping companies of various sizes achieve their objectives and in ensuring individuals unlock their talent and fulfil their potential. His experience covers strategic planning, transaction to enterprise sales, the identification and development of strategic partnerships and leadership of highly successful teams. He also leads global marketing strategy. He is currently building a new global commercial division for TruNarrative having helped build the business from scratch We discuss: Financial crime and how we solve it The mission of Tru Narrative Challenges of COVID 19 Open Banking His approach to sales and new business
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Chris Peat is the global head of digital marketing at BearingPoint. He leads digital marketing, websites and social media channels across Europe and beyond, managing digital agencies and a nearshore team. He’s best when: coaching people and teams, developing digital marketing strategy, launching new websites and services, looking under the hood at data and giving insights, managing external agencies and most of all, looking at what opportunities tomorrow can bring. We discuss: B2B technology trends How BearingPoint responded to COVID 19 Marketing a global consulting firm How digital marketing has changed Global thought leadership Managing agency relationships
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Amy Garcia is the CMO at Pod Group. Pod Group aims to bring Internet of Things (IoT) connectivity to the world, enhancing industry and everyday life alike for years to come. Their philosophy is to support the people behind the Internet of Things (IoT); the developers, distributors, and innovators helping to build the largest ever communication network. Enjoy the chat.
Adrian Lambert is the marketing director at Blackbird plc He has a deep experience of successfully running the marketing operations for public companies, PE-backed businesses and B2B SMEs. He is A Fellow of the Chartered Institute of Marketing and implements highly effective, no-nonsense marketing plans that deliver to the bottom line. He has grown multiple companies in the UK and international markets operating in the technology, software, manufacturing, entertainment and aerospace. We discussed: How he got his start in marketing Career lessons from his time in aviation The growth of Blackbird PLC The impact of COVID 19 on the business Working with agencies Successes and failures
Tim Bond is the Head of Insight at the DMA. He is an experienced research and insight professional, with a background in social science and over 12 years’ experience in communications, data, marketing and technology. He has a proven track record of planning, executing and delivering tactical insight and research projects. We discuss: His early PR background How consumer behaviour has changed since COVID 19 The main challenges and agenda for the DMA What the head of insight for the DMA does Choosing and working with agencies
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Abigail Daniels is the Head of PR EMEA at Transferwise. One of the fastest growing, profitable tech companies in the world. She has responsibility for telling TransferWise's story in their biggest markets, with key countries including the UK, France, Germany, Spain and the UAE. We discuss: Getting positive PR for your brand How Transferwise became a fintech success story The biggest challenges Transferwise face today Choosing and appointing agencies How to get the best results from your agency Qualities of successful leaders Corporate communication in the age of COVID 19
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Laura Brooks is PR manager for Tessian, a technology company that protects businesses from insider and external threats on email like data exfiltration and spear phishing. She is an experienced PR professional, specialising in B2B and tech. Skilled in strategic planning, content creation, media relations and account management. She graduated with a First Class Honours in English Language and Media, Culture and Society from The University of Birmingham. We discuss: Security challenges businesses face today COVID 19 cyber threats Choosing an appointing agencies Working with agencies Leadership Managing pressure at work
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Richard Quelch is Global head of marketing for Orign Pharma. His expertise is in growing businesses by inspiring employees, educating customers, and creating and executing highly effective global marketing strategies. His greatest strength is in brand development, to understand and manage the integration of marketing and sales (teams) to deliver campaigns to maximise budget return. We discuss: His career journey Origin Pharma's role in the crucial supply chain The impact of Covid 19 on their business Choosing and appointing agencies Getting the best out of your agency Why agencies lose clients
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Nick Morris is Global Director of PR and Communications at NetxThink. He has held senior positions at Dropbox, Microsoft and Oracle. He is an experienced communications consultant specialised in PR and media relations – particularly with business, national, broadcast and IT trade media. His experience has been predominantly in the IT sector but he is a specialist in corporate, business-to-business, consumer and trade communications. We discuss: His career and leadership roles at Microsoft and Dropbox His current role at as global director of pr and communications at NextThink Choosing and appointing agencies How to get the best work from your agency Communications in the time of Covid 19 CX vs Employee experience
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James McCarthy is a Tech Advocate & Chief Marketing Officer at Exonar. He has over 20 years' marketing the propositions of some of the most influential b2b and b2c technology brands, he helps audiences to embrace change and a positive digital future, alongside the challenges that it presents. We discussed: His career with tech and telecoms giants, Microsoft and Vodafone. How an engineering mindset helps as a marketer Microsoft's big missed opportunities Building a billion dollar tech start up at Exonar How he chooses and appoints agencies Data and disruption Digital marketing
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Sam Oakley is a Marketing and product strategist, one of Creative England's "50 most creative entrepreneurs in the UK". He is also the Co-founder of multi-award winning marketing tech company. He has a deep understanding of the evolving fintech landscape and is now helping Bud, an Open Banking platform gain deeper penetration into leading banks and offer better deals to the consumer. We discussed: His move from politics to fintech His role at Bud the financial services success story Challenges and opportunities of open banking Choosing an appointing agencies in fintech The evolving fintech and open banking landscape
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Julia Dettler Bates is European marketing communications manager at Fellowes. She is an International Marketing Expert with over 10 years of experience in SEM and traditional Marketing Communications, having worked on both sides - agency and in house. She has a great knowledge of paid, earned and owned media activities across several different industries and countries and with a high interest in UX and UI. Julia was also part of the team for the tremendously successful Work Colleague of the future campaign which reached 66 countries, generated a ton of awareness and credibility showing the effects of unhealthy work spaces. We discussed: Technological innovation in B2B technology Changing how marketing is done at Fellows Being respectful to tradition while still driving innovation Selecting the right agency partners What disqualifies agencies from consideration
Robert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions. Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines. He has over 10 years of experience in marketing communications at his previous company ABB. We discussed: Moving from software development background to marketing Working for a fortune 500 company, challenges and opportunities How an agency helped him win a global award for best B2B integrated campaign How he changed the agency selection process Working with agencies and keeping them accountable.
After 30+ years working across selected industries, promoting new and transformational products and solutions, Francois Martin's current focus is on communicating industrial innovations that enable BOBST to do new things such as increasing packaging production agility and reducing waste generation, with a big focus on all things ‘sustainability’ and ‘responsibility’. He is currently accelerating the digital transformation the packaging industry and evaluating how BOBST, Brands and Converters can take advantage of them economically in a sustainable way. We discussed: Their response to Covid 19 Digital transformation in the packaging industry How BOBST is helping us improve sustainability in the global packaging industry How they choose and appoint agencies Giving feedback to agencies What clients need to know about their agencies to get the best work from them
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Jane Nugent's expertise covers all aspects of the marketing mix from strategy, plans and campaigns, brand and proposition development, digital channel development and customer insight. She has worked across a range of sectors, and held senior marketing roles for Trinity Mirror and Speedy Hire, to her current role where she is one of the team of 80+ marketing directors at the Marketing Center, who provide expert Marketing Director services to ambitious companies on a part-time basis - supporting aspiring SMEs that recognise they need the skill set and strategic input of an experienced and expert Marketing Director but don't need or cant afford that level of expertise on a full time basis.
Julia Doheny is responsible for the North American business of B2B international, driving growth across the region and leading a team of consultant researchers, analysts, technicians etc. She is Actively involved in strategic accounts, including research recommendations, project design and consultancy. Julia's career history The largest B2B market research firm in the world. 120 employees, and set up offices in New York, London, Shanghai, Singapore, Manchester, Chicago, Düsseldorf and Beijing Responsible for the North American research division of B2B International - a gyro company. As part of gyro, they are the full-service global B2B powerhouse, and in the Dentsu Aegis Network. Julia has managed or led research projects for a number of Fortune 500 and other large companies spanning finance, healthcare, electronics, education, and industrial markets, among others. Clients include Air Products, Ansell, Berlitz, BP, Dow Chemical, Henkel, International Paper, Mastercard, National Geographic, NBCUniversal, Paychex, PPG, Samsung, Southwest Airlines, Stanley Black & Decker, etc. Julia has written white papers and articles and co-authored a book on marketing and market research. She has spoken as a guest speaker for the Canadian Marketing Research & Intelligence Association, and has created enhanced b2b frameworks such as the Net Value Score, CX Excellence Pillars and Emotional Engagement Ladder.
Marco Costa has been global marketing director for Berlitz, One of the largest language education groups in the world, present in 70 countries. He has over 15 years of experience in marketing, communications and sales in major international groups in the education segment. He has run global campaigns across, south america, europe and asia. He is currently living and working back in Brazil, working as sales and marketing director of Curso Enfase