The Experts powered by Media Stable: Recent Episodes
Media Stable
This podcast hosted by media professionals Nic Hayes and Carmen Braidwood is all about getting the education and motivation to work with media. Understanding the drivers, the tips, the very skills required to make it in the media makes this a must listen podcast for all communicators and business owners.
Celebrating the Life of Derryn Hinch: The Human HeadlineFew figures have left a mark on Australian media quite like Derryn Hinch. For almost six decades, the New Zealand-born broadcaster, journalist, newspaper editor, television presenter and senator built a career on asking the difficult questions, challenging authority and fighting for those who couldn’t fight for themselves.Affectionately known as the “Human Headline”, Derryn’s passing has left a significant hole in Australian broadcasting. This special episode of The Experts Podcast celebrates his remarkable career, his influence on journalism, and the legacy he leaves behind.Joining us are two people who knew him better than most. Former 3AW executive producers Kate Stevenson and Shannon Reid worked alongside Derryn during his years on Melbourne radio. They take us behind the scenes of one of Australia’s most fascinating broadcasters, sharing stories that reveal both the brilliance and the complexity of the man behind the microphone.Derryn loved three things more than anything else in broadcasting: radio, news and opinion. He was relentless in his pursuit of a story and fearless when it came to taking on difficult issues. Whether campaigning for victims of child sexual abuse, exposing injustice or holding the powerful to account, he was driven by a genuine desire to make a difference. His advocacy wasn’t manufactured for ratings. It came from a deep sense of conviction.But this conversation isn’t a eulogy. It is an honest reflection on a career that was as controversial as it was influential.Kate and Shannon talk openly about the highs and the lows of working with Derryn. They discuss the intensity of producing his program, the enormous expectations he placed on his team, the stories that landed him in legal trouble, and the reputation that often divided both audiences and colleagues. Behind the on-air confidence was a complicated character who could inspire, frustrate and surprise those around him.If you’ve ever wondered what it was really like to work with one of Australia’s most recognisable media identities, this episode offers a rare backstage pass.Love him or disagree with him, there is one thing almost everyone in media can agree on. There will never be another Derryn Hinch.That’s life.
It is always fascinating when the media becomes the story.The departures of two of Australia’s biggest broadcast personalities, Karl Stefanovic from television and Kyle Sandilands from radio, have dominated headlines. Their every move is analysed, every rumour reported, but what happens once the spotlight begins to fade? Do they build something even bigger on their own? Do they continue to dominate their respective mediums, or does life outside mainstream media prove far more difficult than expected?Rob McKnight, host of McKnight Tonight on YouTube and Managing Director of BlackBox TV, joins Nic Hayes to unpack one of the biggest media stories of the year. A former television producer, presenter and industry insider, Rob has been following every twist and turn and offers a unique perspective on where both Karl and Kyle go from here.The discussion explores how these departures unfolded, what the next 12 months could look like for both broadcasters, and whether audiences will continue to follow two of Australia’s biggest media brands. Independence brings greater freedom, but it also comes with commercial realities and pressures that are often hidden behind the headlines.Nic and Rob also examine the broader challenges facing commercial media. While audiences remain strong, advertising dollars are becoming increasingly difficult to secure, creating a very different landscape from the one that made personalities like Karl and Kyle household names.It is an insightful conversation that looks beyond the tabloid headlines to examine the business of media, the changing economics of broadcasting, and what success really looks like when the safety net of mainstream media disappears. Whether Karl and Kyle thrive or face a reality check, one thing is certain, the industry will be watching closely
One of the true trailblazers in mental health, resilience and leadership joins us on The Experts Podcast this week. A man with lived experience who has dedicated much of his working life to helping leaders become better at what they do. His message starts with two simple but often overlooked skills: empathy and listening.Graeme Cowan is a founding director of R U OK?, a speaker, facilitator and multiple-time author. From his first book, Back from the Brink, to his latest bestseller, Great Leaders Care, Graeme has consistently championed a leadership style built on genuine human connection. His message to leaders is straightforward. Be more empathetic, care more deeply and listen more effectively. They are simple traits, but they have the power to transform workplaces and the lives of the people within them.Through his writing and his podcast, The Caring CEO, Graeme continues to explore the challenges facing modern leaders. Mental health, burnout, artificial intelligence, resilience and workplace culture are all on the agenda. The conversations provide leaders at every level with an opportunity to pause, reflect and consider how their actions, decisions and communication impact those around them.Graeme has spent years speaking on stages across Australia and designing workshops that help organisations build stronger, healthier and more caring cultures. What stands out most is that his message is not just something he teaches, it is something he lives. There is a warmth and authenticity in the way he communicates that immediately puts people at ease.At a time when we have never been more connected through technology, many people have never felt more alone. That is especially true for men, who continue to struggle with discussing and managing their mental health. Graeme’s work is a timely reminder that caring leadership is not a weakness. It is one of the most important strengths a leader can possess.
If you grew up in the 80s or 90s, you will recognise our next guest from her days on television. A pioneer for women in television hosting, she now finds herself waking up Queenslanders on breakfast radio. In her own words, television is still not completely out of the question. There may even be a campaign to bring back the role of Imogen Miller on Home and Away.Sofie Formica is a television icon, a master of reinvention, a host, actor, broadcaster and mum. Her career journey has been driven by purpose, professionalism and control. When asked what advice she would give her younger self, there was very little she would change, apart from perhaps investing in a young Jeff Bezos where they spent an afternoon together in the green room of an internet show while working in the United States.In recent years, Sofie has successfully transitioned into radio. After hosting afternoons on 4BC, she now co-hosts Breakfast with Dean Miller on 4BC under its new owner, Tapt Media. It is one of Queensland’s most competitive radio timeslots and a role she has embraced with her trademark authenticity and professionalism.Sofie shares the stories that interest her most: real human stories, the yarns that can make a difference. Those who have been interviewed by her regularly describe Sofie as one of the best interviewers in Australian media. She has a natural ability to connect with people, uncover meaningful stories and create conversations that resonate with audiences.This media professional is adaptable, focused and passionate. Like many women in media, balancing a career with motherhood presents challenges, but Sofie has navigated both with remarkable success. She is a passionate advocate for Queensland tourism, health, wellbeing and family. She prefers stories that inspire and inform rather than clickbait and outrage, offering audiences a welcome break from the negative news cycle that too often dominates the headlines.We are looking forward to hearing from and meeting Sofie at #MeetTheMedia Brisbane on 28 July, where she will share more about what makes a great story, what catches her attention as a broadcaster and how experts can better engage with the media.Limited tickets remain available.
. The President of the United States, Donald Trump, drops the F-bomb during a press conference.Are we becoming a little too comfortable with profanity in public discourse?Communications and leadership expert Dr Neryl East joined The Experts Podcast this week to examine what happens when our leaders lower the standard of their language and what that means for their ability to lead.Neryl points to a growing wave of incivility that surrounds us every day. We see it online, on our roads, in public debate and across social media. At a time when trust in institutions and leadership is already under pressure, she argues that we need our leaders to rise above the noise, not contribute to it.The question is whether the occasional swear word makes leaders appear more authentic and relatable. Neryl acknowledges that nobody wants politicians who sound robotic or overly rehearsed. Authenticity matters. But so does judgement. When someone is entrusted to represent the public, there is a responsibility to communicate with care and purpose.One of the key concerns raised in this conversation is that the profanity often becomes the story. The issue that sparked the comment is quickly forgotten, while the headline focuses on the language itself. Name-calling and cheap insults may generate attention, but they do little to build trust, credibility or respect.Where has the wit gone? The sharp critique? The ability to dismantle an argument without resorting to abuse? Strong leaders can make powerful points without reaching for profanity, and the best communicators know how to command attention without lowering the tone.The discussion also explores whether the media can sometimes be guilty of amplifying these moments. Different generations and demographics have very different views on language, and what shocks one audience barely registers with another. Yet the broader expectation remains the same. We want our leaders to set the standard, not follow the crowd.A colourful outburst might deliver a headline, a laugh or a moment of viral attention. But leadership is a long game, and credibility is built over time. As Dr Neryl East explains, the language our leaders choose says far more about them than they might realise.
. The implications for businesses, experts,brands, leaders of industry are significant. With AI summarizing information and providing direct answers, users may not need to click through to websites as often. In fact, recent statistics show that AI-generated summaries result in a staggering 93% of queries ending without a click to a website. This trend poses a challenge for traditional SEO strategies that rely on driving traffic through keyword optimization.Ultimately, if we are going to be found today and tomorrow, we need to change our behaviour with our content. Your earned media plays a very important role for your future client finding you.
Overnights is one of the toughest shifts in radio. The hours are demanding, the talkback unpredictable, and the audience… occasionally unfiltered. It takes a skilled broadcaster to hold it all together and still deliver a compelling program.Our next guest does exactly that.Pat Panetta is a veteran of the Australian media landscape and the host of Australia Overnight. As Nic puts it, his voice is “like one big hug” — calm, reassuring, and authentic. That connection isn’t a crafted persona; it’s who Pat is, and it’s why his audience stays with him through the early hours.Broadcasting across VIC, NSW, QLD and WA, Pat faces the unique challenge of making a national show feel local. It’s a difficult balance, but one he executes with precision — every listener feels like the conversation is directed at them.In this episode, Pat breaks down what makes a story work in the overnight slot and how he consistently finds engaging content in a time period where talent and topics can be harder to secure. He also lifts the curtain on a practical reality of the format: the strategic use of pre-recorded interviews. Far from detracting from the program, these conversations allow for deeper, more thoughtful discussions giving guests time, space, and a better experience, while enhancing the overall show.Beyond the microphone, Pat channels his expertise into his business, Tell Your Story Media, helping brands and organisations communicate more effectively across radio and television. It’s a natural extension of a career built on understanding audiences and crafting meaningful conversations.This is a thoughtful, behind-the-scenes look at a misunderstood timeslot and the skill required to make it work. If you ever get the opportunity to join Pat on Australia Overnight, take it — it’s long-form, engaging, and as promised, feels like a big radio hug.
If you’ve ever dabbled in the dark arts of SEO, you’ll understand the frustration, time, money and effort poured into results that don’t always stack up.Now there’s a new force reshaping search: Generative Engine Optimisation (GEO); the system underpinning how AI and large language models deliver answers.Nic sits down with Darryl Sparey from Hard Numbers in the UK and Simon Murphy from indigo murphy to unpack what all the noise is about. GEO may only be a few years old, but all signs point to it becoming the future of search and discovery.The conversation zeroes in on what really drives AI visibility:Earned mediaHigh-quality contentRecognised expertiseProven authorityIn short, it’s not tricks or hacks as Darryl often refers. It’s credibility.Darryl and Simon come from different angles, but land in the same place. GEO represents a major shift for brands, communications teams, and PR professionals.Importantly, this isn’t a quick fix. You can’t bolt on a tool or widget and expect results. It requires patience, consistency, and a commitment to quality—but the payoff is long-term reputation and commercial impact.A word of warning: tread carefully. There’s already plenty of noise and questionable advice in the market. Make sure you’re working with credible operators.For CEOs and MDs, this is one to get your head around.For PR professionals and communicators, this is your opportunity to bring the C-suite with you—because this is an area that now demands attention.I have no doubt we will be covering this topic a lot more in the future.The reports referred to by Darryl:Coverage to Capital: Reputation in the Age of AI: https://www.hardnumbers.co.uk/research-reputation-in-the-age-of-ai Coverage to Capital: Category Recommendations in the Age of AI: https://www.hardnumbers.co.uk/research-category-recommendations-in-the-age-of-ai
In this episode of #TheExpertsPodcast, we speak with Kathryn Taylor, CEO of EON Foundation—an organisation proving that location is no barrier to powerful storytelling and meaningful media impact.Working across some of the most remote communities in Australia, EON Foundation is transforming the health of First Nations Australians through practical, community-led initiatives. By focusing on growing fresh food, improving nutrition, and empowering local communities to take control of their wellbeing, the results have been both measurable and inspiring.This conversation challenges a long-standing narrative in mainstream media. Too often, coverage of Indigenous Australia is dominated by negative headlines. EON is changing that. With the influence of founder and communications expert Caroline de Mori, the organisation has built a storytelling approach grounded in human connection, hope, and real outcomes—earning strong engagement across multiple media channels.We also explore one of the key challenges facing the foundation: funding. While EON receives support from federal agencies and philanthropic partners, there remains a significant gap at the state level in Western Australia. With more than 40 communities waiting to access the program, the discussion highlights a critical point—prevention-driven health initiatives deliver long-term impact but require upfront investment.This episode is a case study in how not-for-profits, especially those operating outside metropolitan centres can cut through. Through strategic pitching, accessible messaging, and compelling case studies, EON is ensuring its stories are not only told, but heard.
If you work in the communications space or even just have a general interest in the mood and where media is at this moment, then the Medianet Landscape Report is a must read. Amrita Sidhu, Managing Director of Medianet joins us each year to discuss the findings, and while many won't be surprising, the trends and differences each make for a must-read. Nic and Amrita dive into a few of the findings and some the changes year on year. Trust was a big theme particularly when AI and LLMs are involved. Both journalism and the communications industry have different concerns when it comes to the use and consumption of AI content.So much to dive into… Enjoy the podcast. Here is snapshot of the report and its key findings.Press releases are now the most used story source, used by 86% of journalists. This is followed by industry and professional contacts, used by 83% of journalists.78% of respondents say that receiving AI-generated pitches decreases their trust in PR content, and 48% believe they can almost always tell if a pitch was written by AI. And yes, AI-generated pitches are making it into journalists' inboxes.66% of journalists believe that PR professionals are important to their success. Especially when it comes to brining genuinely good stories and sources to them.The best way for a PR professional to build trust with a journalist they haven't worked with before is to show evidence that they understand the journalists' interests (60% of respondents).Social media as a source is declining in usage (from 76% in 2022 to 65% in 2025) with the biggest drop happening on X, dropping from 73% in 2019 to just 36% in 2025.
A wonderful read, being released on the 29th of April, available online and at all good bookstores.
The radio industry is highly competitive, and most broadcasters don't get the chance to part ways with their employer on their own accord (ask Kyle Sandilands). Our guest on The Experts podcast moved stations on his own terms and he couldn't be happier.Oliver Peterson was the Drive presenter on 6PR for 10 years before making the move to local rival ABC in the same role. Oli as he is affectionately known in Perth, is the youngest talkback radio host in the country and at the same time a veteran for the timeslot.He talks about his love of radio, his wonderful years spent at his now rival 6PR, and the gratitude he has to be able to do the job he loves. He is living the dream. Switching to ABC Drive wasn't an easy decision, but it was the right move for him both professionally, and for his family. He just loves talking to West Australians on their drive home. There's not a lot of change to the daily approach for the show, but there are small adjustments. No advertisements, he gets to play music, and the program is shorter, which compared to his old gig at 6PR isn't a bad compromise.You can hear how inspired he is, and how much enthusiasm and energy he has in the podcast - he is happy.
Sport, 3AWThey explain why #MeetTheMedia matters from the media’s perspective. While many assume the event is purely for attendees pitching their expertise, journalists walk away with something just as valuable: new experts, new story angles, fresh connections and a deeper understanding of the people behind the stories.It’s also one of the rare moments where journalists can step away from the daily news grind to connect with peers, exchange ideas and discover talent they wouldn’t normally encounter.If you’re planning to attend Brisbane, Melbourne or Sydney, this episode is essential listening. It’s a masterclass in storytelling, pitching and understanding what makes a story land with media audiences.Because great storytelling isn’t about selling — it’s about connection, relevance and telling human stories that matter.🎟 Secure your ticket: https://mediastable.com.au/meet-the-media/
This week on The Experts Podcast, former co-host Carmen Braidwood returns to unpack what may well be the LinkedIn post of the year and a conversation that has struck a nerve across the events industry.The topic? The ongoing practice of event organisers asking speakers, particularly women to appear on stage for free.With International Women’s Day on 10 March, calendars are filling with breakfasts, conferences, panel events and corporate celebrations recognising the progress of women, especially in the workplace. Yet behind the scenes, many experienced female speakers are still being asked to “donate” their expertise.In January, Carmen posted this on LinkedIn:“Hey women speakers: who’s already been asked to speak for free on International Women’s Day? I have.It’s disappointing that highly experienced women are still expected to donate their expertise.”She went on to share how a high-profile company once asked her to act as a media spokesperson in exchange for “the exposure”. An offer she declined.“Yes, there are times when a reduced or waived fee can make sense. But only when there’s a genuine value exchange. Write it into your contract. Make sure your worth is recognised.”Carmen and Nic break this down candidly and call on event organisers to rethink the expectation that professionals should work for free. Recognition without remuneration is not empowerment.The second major discussion centres on the growing importance of media training.Carmen, a sought-after confidence-on-camera trainer, has seen a significant surge in demand. As communication channels multiply and audiences grow larger and more unforgiving, the ability to present clearly, confidently and strategically has become essential.Importantly, Carmen doesn’t separate “traditional” and “social” media. It’s all media. Whether you are speaking to a journalist, recording a video, appearing on a panel or posting online — you are communicating in a public arena.Media training is no longer a nice-to-have professional development exercise. It is a business necessity in an environment where audiences are bigger, faster and less filtered than ever before.This episode challenges outdated industry norms and reinforces a simple message: know your value and be ready to communicate it.
At just 21 years old, Ashlee Harrison set out to do something most people wouldn’t even contemplate, start a mental health charity. Seventeen years later, she is still leading it, and the impact is now being felt across generations of young Australians.Ashlee is the CEO of zero2hero, an organisation she founded after losing her stepfather to suicide. In this candid and insightful conversation, she reflects on the difficult early days, learning how not to run events and fundraising campaigns, and how persistence, structure and a business mindset helped her turn an idea into one of the country’s most respected youth mental health charities.Ashlee speaks openly about the barriers she faced getting the organisation recognised, the frustrations of working within established systems, and the importance of surrounding yourself with the right people including the influence of her mentor, the late Ros Worthington.Named Young Western Australian of the Year in 2016, Ashlee has become a trusted voice in the media on mental health. Her commentary is grounded not in theory, but lived experience, and that authenticity comes through in this discussion.We also explore parenting, social media, technology, and how lifestyle factors such as diet, fitness and connection play a role in wellbeing for young people today.This is an honest, practical and inspiring conversation with a leader who continues to shape how we talk about and support mental health in Australia.You can find out more about zero2hero: https://www.zero2hero.com.au/
For all Australian political followers, this episode of The Experts is for you. There is no doubt that the current political environment is reaching new depths of despair for the opposition and for those who consider themselves conservative voters. There is effectively no opposition; the Coalition has become a “no-alition,” and the rise of One Nation can only mean that the ALP government, led by Albanese, does not really have to do much at all.Nic Hayes speaks with one of Australia’s most astute political commentators, Terry Barnes from Cormorant Advisory, who previously held advisory roles to two Health Ministers under the John Howard government. Terry has never seen his beloved Liberal Party fall tocurrent depths. It appears to be a perfect storm of egos, economic pressures, and social conditions that is fuelling a very public rift in leadership and policy, one that seems to have no quick fix.The rise of One Nation is certainly a beneficiary of this chaos, and both Nic and Terry believe this surge is a bubble waiting to burst. If history is anything to go by, there will be a flaw in Hanson’s popularity, but until the Liberals and Nationals sort themselves out, this rise is likely to continue.At present, the only entity holding the current government to account is the media. Australian politics, and the future of our nation and democracy; requires a strong opposition. No one can put a finger on when that might happen, but it needs to happen soon.
We kick off The Experts podcast in 2026 with some energy to get you motivated and launch the year with a bit of vigour. Communications and body language expert Jordana Borensztajn is as fiery as her hair, with a wit to match and the attitude to back it up! Jordana has worn a lot of different hats and admits to making many mistakes, but she openly shares this so we can all learn from her journey. Her humour, her intelligence, and the fact that she’s always willing to give something a go is inspiring. She is a regular guest on overnight radio programs with uplifting segments to entertain the audiences. She is a rising star across other media platforms as well, and her use of social media is a benchmark for those looking to build an authoritative profile. Jordana has recently authored a book 'The Little Book of Influence - 8 Keys to Transformative Communication’ which I read on a flight from Adelaide to Brisbane and can highly recommend. It's not how to be an influencer 'Kim Kardashian' style but more how to bring presence into your communication. This book is full of practical and easy suggestions you can adopt to be a better communicator. Strap in and enjoy this episode with Jordana.
Phoebe Netto is the founder and Managing Director of Pure Public Relations.Listen on Soundcloud, Spotify of Apple Podcasts.All Australians are hurting after the tragedy in Bondi this week. We are feeling the pain and loss of innocence stolen by an act of terrorism on Sydney's iconic Bondi beach. I read a post this week that Phoebe had bravely shared, asking us all to be mindful of what you're posting, whether representing yourself, your business, or your brand. It's an important reminder that it's not always necessary to post on social media or take a public stance by throwing your opinion into the mix. We're all in shock that such hatred and violence have occurred on Australian soil, so let's pause, take time to listen and be considered in any response you might have the urge to share publicly. We don't need to point fingers at individuals or organisations, when as a result, it has the potential to do more harm than good.Phoebe shares her thoughts on the way our leaders responded, and how journalists have covered the events of Sunday 14th December 2026. Leaders must possess an empathetic and human response in a crisis such as this.We hope you'll put your arms around each other, stop the hate, be kind, be human.
Zain PeartZain has some very clear messages for the market. Simple adjustments in language of 'first homeowner' to ‘first property owner' grants can change the way we think about the great Australian dream of owning your own house. A small change in mindset is required to take the emotion out of purchasing a home or an investment. It makes a difference.Zain’s calm and considered approach is very reassuring and influential. His tips are critical for everyone looking to invest or buy a property. Understanding the market, budgeting and payment options are all elements of an educated purchaser.A great listen for those entering the property market, or just to hear Zain’s calm and credible way of contributing to media.
Kate Toon is an author, speaker, and a marketing/SEO expert who has a wonderful take on life. She loves to write books, so much so that she bought a bookstore!Kate has an amazing energy which I saw firsthand at a recent event put on by Jacqueline Brooker. She’s a natural communicator and a saleswoman at heart. Her take on selling doesn’t make sales feel dirty or difficult. Buyers are there because they want to buy, so it’s your job to give them a reason to buy, to trust you, and a pathway to make the transaction easy. It’s about creating a relationship which we’re all capable of, and most of us have been doing since the dawn of time.Kate shares some great advice and smart business tips, including inside information you need if you want to write, publish, and market a book. It’s valuable intel and her get-to-the-point approach is something many of us can improve on.Everyone needs a little bit of Kate Toon in their life. You’ll walk away from this episode with a clear action plan to make your business shine. It’s possible you’ll even pick up a pen and start writing your own book.Enjoy the podcast.
.Many Australian's have a problem with alcohol. Rum was the first alcohol currency in Australia during European settlement over 235 years ago, and it has been instilled in our culture and way of life for generations. Alcohol consumption ccauses so much harm in our community contributing to mental health problems, domestic violence, relationship breakdowns, road fatalities and injuries, amid many more.In recent times we've seen a rebellion to the 'Aussie drinking culture', particularly from young people and women. Hello Sunday Morning have been instrumental in providing information and education to those seeking an alcohol-free life, with extremely impressive outcomes.In this episode, Nicole tells us about the huge numbers flocking to change their behaviour with alcohol, the media's interest in this topic, and the support and assistance that Hello Sunday Morning can provide. Some very timely messages as we approach the 'silly season' for those who want to make an adjustment to their lives.
I was also interested to ask Jonathon “What makes a great employer?, and what makes a great employee? I think we all have different views on this. We tackle some of the big issues in employment today, and into the future. “What will AI look like when it really takes hold,” to controversial subjects like “The four-day working week”. Jonathon is a fantastic articulate expert who knows exactly what it takes for a story to interest the media.
How do young people engage in the news cycle? Where do they go for information? What content interests them? These are the questions brands, businesses, and governments are asking as they all try to connect with younger audiences. This week on the podcast we speak with someone who has some of those answers.Billi Fitzsimons is the Editor in Chief at The Daily Aus. It’s a newsroom that’s been designed with young people in mind. This independent newsroom boasts over 2 million visits per month and has a particular style which appeals to vibrant and influential young Australians. Billi eloquently tells us how and where it started, and what’s happening there now.At The Daily Aus., news is delivered free of opinion, directly to the consumer via many platforms. Podcasting being one of them, and you’ll hear in Billi’s voice her passion for this format. Her recent interview with Opposition Leader Sussan Ley is a great example of podcasting serving its younger audiences, with the questions not too dissimilar to that of traditional media but asked through a young person’s lens.This young Editor’s desire for storytelling, and appetite for news and content is apparent. The pedigree of media brilliance is not surprising when you discover who Billi’s parentals are (Parentals so Gen X). She shares many hints and tips on how and why brands should front up and connect with younger people. After all, younger people make up a majority voting mass in the community, having overridden the 'baby boomers' last election. Looking forward to watching Billi make her way in the modern media landscape.
Our guest on this episode is Grace Fitzgibbon. She’s an experienced journalist with a nightly segment on Seven’s Sydney 6pm evening news bulletin called ‘Brightside’. It’s a welcomed positive community news story within the news, which goes against the general difficult daily grind of the news.Grace really tells us how it is. If you’ve ever been to a #MeetTheMedia event in Sydney, you will have met her, and most attendees will say she’s incredibly energetic, positive, and funny, with a view on everything.But it hasn’t been all sunshine and lollipops for Grace.Her father is former ALP Defence Minister Joel Fitzgibbon, so she had a pretty good idea of what she was getting into when she chose journalism. What she wasn't ready for, was the passing of her brother Lance Corporal Jack Fitzgibbon on the 7th of March 2024 when he died in a parachuting incident at the Richmond RAAF Base. The tragic accident was subsequently shared by Grace on social media. She is incredibly brave and continues to talk up her big brother. If there’s anyone that can find a silver lining to this heartbreaking time in her life, she will, as she prepares for the impending arrival of her daughter.As a journalist, she’s there to tell stories. Grace not only tells them in a bright, enthusiastic way, but she also shares her own story. There's a lot to learn from Grace and we look forward to having her back on our TV screens when she returns from maternity leave.
We got talking about some of the positives of the NDIS, game changing experiences whilst fully aware of the negative commentary and those looking to take advantage of the system. Lisa is a beautiful person who is energised, motivated, and driven to make a difference. Her media engagements have been wide and vast but one gets the feeling that this is just the beginning.
which Tom jokes was either going to either make or break their union.In this episode we talk about what makes a good story for his morning show, the future of radio, the lack of accountability by Victorian politicians, his colourful shirts, the producers he has worked with, the covid years, podcasting, his financial background, how he’s a science-fiction fan, and importantly, what listeners take away from his show. We also touched on Carlton football club, and the 1985 win at the Head of the River.A fantastic chat with a broadcasting legend. Enjoy.
What is wealth? Is it financial security? Is it time? Is it just the freedom to do what you want? There are many answers to this question, but it’s all very subjective and individual.This week on The Experts podcast we speak with The Australian's Wealth Editor, Julie-anne Sprague (or JAS as she is affectionately known). JAS has been at the forefront of financial reporting and wealth for most of her career. Formerly the Editor of the Australian Financial Review’s Rich List, a broadcaster on 6PR, a podcaster with a deep fascination for financial storytelling.JAS often uses the line ‘you want to be a millionaire not a billionaire’ because in her eyes, the complexities and pressures applied as the stakes go up, is not worth it. The stories that JAS finds compelling are the start-ups; the original ideas, the hard work put in to make something from nothing. Inherited wealth seems to be a dominating feature in the media, but it is the salt of the earth and gritty stories that catch the eye of this journalist.Julie-anne did a stint presenting the afternoon show on nine’s talk-back radio station, 6PR in Perth. The axing of the show was to her a complete left field decision which caught her and others in the industry by surprise. It was a blow to this seasoned journalist but has ultimately had a positive and lasting effect on the way she approaches her wealth writing today.We tried to keep the podcast to 40 minutes, but both Nic and JAS love a chat, and the episode provides some gold content for money and finance storytellers on how to make an impact with your pitch.
On this episode of The Experts Podcast we speak with a fantastic expert, who has spent the last ten years building and developing her media profile, so much so that she is now known right across the country.Dr Marny Lishman is a health and community psychologist, a successful keynote speaker, and the author of two books with another one in the works. (Pretty sure we got the exclusive about the new book!) Marny has always been very disciplined with her media and marketing, and as a result it’s really starting to bear fruit for her as a recognised leader in her industry. Marny’s journey in media has evolved through the different mediums. She has been a regular contributor on radio, had a weekly television news segment for years, as well as written countless excellent opinion pieces and articles for newspapers and online publications. Marny is the consummate professional who has walked the path of perseverance and professionalism needed to establish herself as an authority in her area of expertise. She is likable, there is no ego, she’s highly knowledgeable, and an in-demand talent who is now widely used by media for her expert opinions right around the country. Marny talks about the challenges of her publishing experience, and she shares some helpful tips for budding authors out there to ensure they get their ducks in a row before pitching a book to a publisher.To know what it takes to be successful in communications, have a look at Marny's website, buy her books, and follow her on LinkedIn.
Emotional Intelligence is no longer a taboo topic, or a catch phrase for mindfulness and wellbeing gurus. It’s something that appears in every part of our lives, in the family, amongst friends, and in the workplace. Amy Jacobson is an Emotional Intelligence specialist and is the author of two books, Emotional Intelligence and The Emotional Intelligence Advantage. It’s a hot topic, with Amy’s recent media engagements focussed around promoting her books. Amy enlisted book publicist guru Scott Eathorne, and their marketing plan was a little different in that they decided podcasts would be a priority. Sure, there was other media in the mix, but because Amy already had an impressive traditional media showreel, they decided podcasts would be their target. The medium allows for long form discussions which really appeal to Amy and her target audience.In this episode, we talk about what’s involved in book publicity, the book launch and promotional tour. Amy's messages in her media appearances are always emotional intelligence first, book publicity second. The speaking circuit has now opened for Amy which she’s embraced like the talented expert that she is. Amy is a natural talker so it’s no surprise that long form podcasts are in her target media. You can get her book at all good bookstores or via Amy's website: Emotional Intelligence Specialist | Amy Jacobson
Employers and employees have a fascinating work relationship. Workplace stories and topics are always of interest to the media because their listeners/viewers/readers are generally either an employer or an employee.Our guest on the Experts Podcast this week is Executive Search specialist Laura Grierson from Acacia. She joins Nic to discuss the newly passed law in Australia, 'the right to disconnect'. Laura wrote an excellent Opinion Editorial published in The West Australian recently, so we wanted to chat to her about her views on this legislation, and what it means for both employees and employers.Laura is uniquely positioned in executive recruitment and the resource sector. She tells us about her motivation to engage the media and walks us through her media experience. It's a fantastic approach which raises the morale of her team, has seen her stand out from others in her industry, as well as being a great talking point with new business. So much return for what can simply be described as putting your expertise and opinion out there.A wonderful chat for all business leaders to understand some reasons why you might put yourself forward to engage the media on behalf of your brand, your industry and maybe even more importantly, for your staff.
MeetTheMedia in #Melbourne and #Sydney takes place in October 2025, and it’s the place for all experts, business owners, brands, and communicators to be! This episode we chat to Daniel Healion who is one of the Sydney #media that will be in attendance. Daniel Healion is the Executive Producer of News at Noon on 7, and will be attending Sydney's #MeetTheMedia event. Remarkably Daniel shares with us very early on that he gets a little nervous coming to these events because he’s used to being behind the scenes. Dan has a wealth of knowledge and experience to share when it comes to storytelling, pitching, and tips to make you and your story stand out.The #MeetTheMedia events, presented by Media Stable have been running for ten years, and Daniel has been coming along to educate and meet potential assets for the past few years. The relationship between media and spokespeople/experts is critical for both parties. Daniel shares so much of what his audience needs in a story and at an event like #MeetTheMedia where attendees get to engage with a wide range of #producers, #presenters, and #journalistsWhat a great insight into this man who lives and breathes news, he is passionate about his product and the people he works with. The drive, the motivation and the energy you can feel from this podcast can only be surpassed by seeing him LIVE at #MeetTheMedia Sydney, with a new T-shirt perhaps.
Economic Futurist Evan Lucas is our guest on this episode, which is a great listen if you are looking for tips on how to make it in the media.Evan is a regular media commentator, he’s on the speaking circuit, he’s also an author, and a podcast host. Thirteen years ago, Evan was a media commentator representing his employer, now he does it for his own brand. Evan tells us the purpose and role that media plays in his business.‘Attitude’ is something that defines Evan, an important take-away, along with many other tips he shares about engaging media successfully. He’s very good at what he does, his content is great, and his paisley shirts are memorable. He is always up for the opportunity no matter how it presents, and he gets it! Working with the media is not a sprint, it’s a marathon, and the investment that Evan has made in his brand and profile is paying off.An important quote from Evan is "you never know who is listening and watching". Evan certainly lives and breathes the term 'media asset'. He is self-taught which took time, but when you’re as good as Evan is now, and you’re open to all opportunities, there are plenty of doors to open.Connect with Evan here: https://evanlucas.com.au/ or on LinkedIn linkedin.com/in/evan-lucas-44a25316
Investigative journalist Adam Shand has seen it all, particularly when it comes to the crime underworld in Australia. Adam is a journalist, author, presenter, and podcaster. In this episode we’ll take a deep dive into true crime podcasting to get a better understanding of why this phenomenon has audiences captivated. This genre attracts a huge number of listeners and encourages community engagement, which can often lead to uncovering new information, helping to solve criminal cases.Adam talks about his early days as a finance reporter, before moving on to become a television and radio presenter, all whilst having a stutter. The challenge to succeed in all his endeavours keeps Adam moving and continually reinventing himself. The world of podcasting, as well as being a mentor is where Adam spends most of his time now.Podcasting is a very powerful communication platform when done well. Adam talks of the work he has done with NSW Police and tells us how using this platform can help achieve your objectives. It’s a good lesson for businesses and brands to strategically own and control the narrative. A great listen for all in the communications space and fans of True Crime.
Speaking is still high on the agenda for experts, so it was time to bring in the master of The Business of Speaking, Jacqueline Brooker.A coach, mentor, trainer, podcaster, and an event organiser, there isn't much that Jacqs (as she is affectionately known) can't do. The CEO and Founder of Any Given Tuesday wears many hats in the speaking world.Jacqs repels as many speakers as she attracts to her program, however those that do engage never feel short-changed.Jacqs’ infectious laughter draws you in, and her sage advice and vision compels you to take notice. This episode of The Experts Podcast is perfect for those looking to explore the world of speaking. Some of the topics we cover include:You have started the movement #TBOS (The Business of Speaking), what is that?What are the characteristics of a good speaker?Does the art of speaking need to come naturally or can it be taught?Experts tend to be who we want to hear from, do you have to be an expert to be a speaker?What role does media play for a speaker? For the business of speaking?
News at Noon Presenter on Seven, Natarsha Belling joins us this week on The Experts Podcast. She tells us it’s her dream job because she gets to present, but many of the interviews on this program are ad-libbed, so she also still gets to be a journalist. This passionate country girl always wanted to be a journalist. Natarsha spent over twenty years at Channel Ten, starting out as a medical reporter, then moving on through a broad range of roles. Tarsh talks about her start in media, her time at Ten and the transition to Seven. She feels it’s both a joy and a privilege to be a presenter on both television, and a daily news podcast. Tarsh speaks highly of the very experienced team around her and is grateful for the flexibility to dive deeper into news stories, and for the editorial control that is availed to her. Tarsh’s natural journalistic instinct drives her to talk to a lot of people, uncovering opinions and views of real people from all walks of life. She wants to know what matters, and what they’re concerned about in order to better understand her audience. A fantastic journalist who shares with us her wealth of knowledge and experience over her time in the media. We may have even locked Tarsh down for an appearance at the Sydney #MeetTheMedia event.
To kick off season three of The Experts podcast we have a chat with the former Channel Ten Executive Producer of The Project Chris Bendall.Episode 4504 of The Project aired on June 27, 2025 and it was the last after running for the last sixteen years. What happened in the end? Was it a surprise that The Project finished so quickly? What made this show like no other?Chris is a media professional and a natural storyteller. He shares the special moments behind the scenes that you do not get to see on TV. The family-like connection with Waleed Aly, Carrie Bickmore, Lisa Wilkinson, and the absolute joy each Tuesday when Kate Langbroek joined the desk. We get a chance to look back at the best of times, the worst of times, the moments that generated great interest and the stories that made a great difference to so many.The impact, the connection with audience, the digital assets, the very art of ‘delivering news differently’. Chris is a realist and states that there will never be a show like it but still holds hope for another role in TV. He loves the medium and the differences that a platform like TV can make. Chris was a regular at Melbourne #MeetTheMedia over the last ten years and he even travelled to Sydney and Brisbane to help educate and inform audiences on what The Project was looking for. We at Media Stable wish Chris the best of luck and we know that the calibre and the media professional that he is will not leave him on the shelf for long.
Season Two of The Experts Podcast has wrapped up and there is something for everyone looking to improve their communications or media engagement.Nic has a quick but thorough review of the guests and what they brought to the table.The podcast guests include:Sussanah Carr and Rick ArdonAmrita Sidhu - MedianetJames Willis - Daily TelegraphKelly Crossley - Transitainer WASuzanne Dodds - Complete Home FiltrationMichelle Moriarty - Grief ConnectScott Eathorne - Book PublicistTanveer Ahmed - PsychiatristSusan Dean - Dean PublishingSimone Kerr - TV News ProducingHave a listen and discover the podcast you might like to go back and have a listen to, or better yet subscribe to the podcast and listen to a new episode each week.
On this season of the Experts podcast we have spoken to a Chief of Staff, the award winning and record-breaking News Anchors Susannah Carr and Rick Ardon, and now it is time to talk to the heart and soul of the newsroom - the Producer. Former Seven News Producer and now Media Engagement Manager Simone Kerr gives us an insight from the producers perspective. The love of storytelling, the pace and the pressure of a modern newsroom are all elements that need to come together to produce the nightly news.Some topics we discuss are:What is the role of a producer?What characteristics does a good news producer have? Attention to detail? Energy? News addict?Sourcing expert talent for the show? How difficult is it? What pressures are there? Do you tend use the same people or is there scope for fresh talent?What stops a story from getting up?What grabs your attention? Who is your media influence?What media do you consume?What story have you worked on that you are most proud of?
In a world where we are dominated by digital content, where does the humble paperback sit today? If you are someone who has a book in you, where do you start?This week on The Experts Podcast we speak to Susan Dean, the founder of Dean Publishing. She talks about the process, the challenges, the assets required, and the direction you need to take to publish a book. Recently we had Scott Eathorne on the podcast to discuss book publicity but how do we get to that point? To start off, a mentor/coach can be a big help to get you on the right track. When you plan your approach to writing a book well, you can save a lot of money, heartache, and time. In this podcast we discuss:The value, the hurdles, the motivation - three necessary disciplines.Can anyone be an author?Raising authors, and what listeners can do to start the journey of writing a book.
Tanveer is a broad thinking psychiatrist who combines his practical expertise in mental health with entertaining commentary on psychology, social issues and big picture trends.Working in professional services it makes it difficult to find the time to work with the media. Out guest Psychiatrist Dr Tanveer Ahmed makes the time, and has been prolific across multiple media platforms over the years. He has done it all from column writing, op-eds, radio commentator, broadcaster to TV host and contributor.You will realise after listening to the podcast that Tanveer is a great storytelle, who has opinions backed up by evidence. We discuss what it does take to have a position in the media and the ability to go broad while still staying in your lane. We cover off:What attracts Tanveer to the medium?Wikipedia describes Tanveer as a journalist? Is he really a journalist disguised as a psychiatrist?Tanveer was previously in some hot water after plagiarism allegations. What led to that?Not afraid to tackle the big issues that many might shy away from. Is that bravery or does it sometimes feel risky?Tanveer's drive and motivation - where does it come from?
Scott Eathorne from Quikmark Media is Nic's guest onthe podcast this week to discuss the art of being a book publicist. Publicity is a very different game to traditional media expert commentary, and Scott is one of the best in the business when it comes to delivering a book to market.Some of the topics we discuss include:Hot tips for authors from someone in the know.Published or Self-published - the good and the bad.Everyone wants to write a book... Should they though?What's the process for publishing a book?Which books/authors do like to read?Who is your inspiration?If you're thinking of writing a book,, then this episode is a must listen.
As advanced as human beings are we have an incredible knack of not communicating well when it comes to death or grief. It is something we will all experience, some earlier and more than others, but it is certain. Dealing with grief is our chat this week with Michelle Moriarty who is the Founder of Grief Connect a business started from her own lived experience of losing her husband at the tender age of 38. The Award-winning business is on a mission to support those that have suffered loss and how we might better communicate.The language we use is so powerful and Grief language forms the foundation of human connection, particularly during moments of profound loss. It encompasses more than just spoken words; it’s a complex interplay of tone, facial expressions, and gestures—non-verbal cues that convey what words often cannot. Effective grief communication goes beyond mere expression; it involves creating spaces where discussions about loss feel safe and supported.Grief is tough to deal with particularly for the one experiencing it but there is a way we can support and help through our own communication. An amazing podcast by a very brave and driven woman.
Suzanne Dodds is a water filtration expert, and the Managing Director of Complete Home Filtration. She joins us for a chat on The Experts podcast to discuss the quality of water in Australia, the additives to our drinking water and the necessity to look after our most precious resource. Suzanne discusses the media’s reaction to idea of introducing filtration. It is very clear that their marketing approach is more of an ‘education‘ program rather than a 'scare tactic. This is the key to media success when effectively talking about an issue and particularly a product.We are very lucky in Australia to have the water quality that we have. It’s the chlorine and fluoride additives in tap water that are seeing many consumers looking to make a choice to extract these by adding filtration in homes and offices.
Kelly is an expert in logistics, supply, and imports, a crucial industry for business and consumers alike here in Australia. Her foray into media started when she attended a #MeetTheMedia event in Perth, and she hasn’t looked back. Kelly is one of the most authentic experts running around. She was thrust into media when National TV was one of her first media appearances, and whilst incredibly nervous, she did a fantastic job.Kelly’s expertise and knowledge of her industry translates beautifully for all forms of media. She has a natural charm that audiences connect with, and her bravery means she’s not afraid to tackle bureaucracy and unions!This is a great listen for those thinking they might like to contribute to the conversation in the media.
The Australian Federal Election was it over before it even began?The cost-of-living election has just got outrageously confusing. Talking to Daily Telegraph journalist James Willis this week on the the podcast we get down to the things that mattered. What the media was focused on. The role of social media and the failure of the Dutton campaign and policies to connect in media.Has this election turned from a cost-of-living debate to who will do the least damage if elected?The housing crisis looks to only worsen with the approaches of both parties...The social media election... They have dabbled with it before but they appear to be all in on this now. Future of the Greens? Teals? Trumpet of Patriots? What can they expect?Which party (if any) is speaking to women in this election?Any hidden twists, turns, surprises before May 3?
The 2025 Media Landscape Report is out and there is a bit to take in for communicators and those looking to engage media. The concern about AI and public interest journalism is at the top of the list. Pay, working conditions and the use of social media are other matters that have topped the list that journalists have on their mind. The author of the report is Medianet and the Managing Director Amrita Sidhu walks through the key findings. The report is critical for those working in public relations, communications, and those responsible for the storytelling of their brand. The intelligence garnered will support better communications and a far better understanding of the media cycle.You can download the report for free here: Medianet | 2025 Australian Media Landscape Report | Medianet
When Susannah Carr and Rick Ardon started anchoring 7 News Perth's nightly bulletin together in 1985, the world and the newsroom were very different places. This duo has now been on the air for a Guiness World Record Breaking 40 years, and the network led ratings for 20 consecutive years up to 2020. This week Rick and Sue join Nic Hayes on The Expert's Podcast to discuss what reporting on world and Australian news for the last four decades has been like. Listen in to discover: Why authenticity is key to reporting, especially when it comes to your voiceWhat Rick and Sue will do for a good story - it involves climbing sand dunes and arriving at crime scenes at 1amWhere in the world these two have been recognised after 40 years on airWhat is takes to have longevity in the media and how young journos can build long careersThe most profound news story coverage they've been involved inThe Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
After 10 episodes of the new format, host of The Expert's Podcast Nic Hayes sits down with producer Emily Morgan to discuss the latest season. From Ben Fordham to Dani Laidley to John Laws, catch up on all the golden tips, tricks and media insights from our incredible guests. Nic and Em talk about what it's like to get through a tougher-than-expected interview, their favourite tips gleaned from the season and the themes that ran through many of the episodes. And you'll even get to hear Nic Hayes give us the first line of his karaoke song. The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.Tune in for Season Two of the new format, to launch in April.
John Laws, legendary broadcaster and talkback radio hostIn this episode of The Expert's Podcast, Nic Hayes speaks to the legendary John Laws about his seven-decade long radio career. After finally hanging up his golden microphone for the last time at the end of 2024, John shares memories about what it was like engaging Australians in talkback radio, his favourite politicians to interview, what he thinks of Anthony Albanese and the one thing he misses about being on the radio. Nic and John discuss:What John thinks of Kyle Sandilands nowHow he weathered the cash for comments sagaWhat it was like engaging a 'shy' audience in talkback radio in the 1960sWhat motor oil he uses these daysThe Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Will McDonald, Nine News Adelaide Presenter/Reporter/ProducerAs a presenter, producer and reporter at Nine News Adelaide, Will McDonald appears on televisions across South Australia on most days of the week. And for the last five years while bringing South Australians their daily news and commentary, he's also been fighting a battle against prostate cancer. He joins Nic Hayes on The Expert's Podcast this week to discuss how his cancer diagnosis brought him closer to the South Australian community, how he uses his media profile to advocate for the work of the Prostate Cancer Foundation Australia and what's it's like sitting on the desk with Alice Monfries on the weekends. Nic and Will discuss:How to refine a pitch to media and what you should absolutely leave out when pitching to a journalistWhere Will sees the media goingThe changing ways we consume news mediaWhy he always wanted to be in television The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Gina Field, founder Nepean Regional SecurityGina Field is one of Media Stable's stand out experts. Gina's signature style is immediately showcased in this chat with Nic - she presents in media just how she is face to face - real, down to earth, funny and above all - strategic. This week, Nic speaks with Gina about why strategic thinking is essential even when dealing with the media, how running a large, successful security business in a male dominated industry sets her apart, and what it was like starting out as a security guard in Sydney's King's Cross. Nic and Gina discuss:Why she loves to do radio interviewsWhat three elements Gina tries to bring to every media gigWhich song she chooses for karaoke because it's hard to forget the words even when you've had a few drinksWhy she's always thinking of the folks at home needing practical advice on padlocks The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Danielle Laidley is no stranger to the media. As a player in the West Coast Eagles' inaugural team and then after being traded to North Melbourne Football Club, Dani experienced two very different levels of media interest in AFL players. Then as coach of North Melbourne, Dani experienced some of the toughest scrutiny from sports media and fans. And in 2020, she experienced the voracity of the media when Victoria Police leaked images of Dani to the media and revealed to the public that Dani was undergoing a gender transition, having suffered gender dysphoria throughout her life. The coverage was frenzied and prolonged.This week, Nic Hayes is joined by Danielle Laidley who shares her experience in the media across her career, and what she's doing in the media now that she's taken back the narrative, working in transgender advocacy and as a regular sports columnist.Dani and Nic discuss:What it's like to be in the cut and thrust of weekly games and media spotlight as an AFL player and coach, riding the waves of speculation and interest in North Melbourne moving to the Gold Coast, her teammate Wayne Carey, and the scrutiny following lost games among many other fascinating moments in her careerHow she flew under the radar in Melbourne after being traded from West Coast to North MelbourneHow writing a book and filming documentary Revealed – Danielle Laidley: Two Tribes in partnership with Eddie McGuire all came aboutDani’s pick for top five NMFC players and her pick for the GOAT – “you could kick the ball anywhere, and he'll mark it” The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Gemma Varone, Chief of Staff, 7NEWS PerthThis week Nic catches up with Gemma Varone, Chief of Staff of 7NEWS Perth. Not sure what a chief of staff does? Nic and Gemma hash it out. Hear about how Gemma’s time as a producer for Australia’s Golden Tonsils - John Laws – along with how her role as newsreader at Nova and Southern Cross Austereo led to her position in Perth’s leading newsroom.Nic and Gemma discuss:Which role she created horoscopes for and where she learnt how to play vinyl live to air at 19 years oldWhy there’s no substitute for hard workWhat she loves about radio and why tv is more challengingWhat she looks for in a good yarnWhich iconic Aussie anthem she performed at karaoke, singing back up for 9 News Perth sport presenter Paddy Sweeney The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
The speakers circuit can be a lucrative and exciting pathway for experts who have already carved out relationships with the media. But how do you become a paid and regularly booked speaker? On The Experts Podcast this week Nic interviews expert speaker coach Leanne Christie, CEO of House of O, which includes four businesses that specialise in the business of speaking. Nic and Leanne discuss how important it is to find your audience whether you’re doing media or joining the speaking circuit as well as the critical questions of who is going to buy your keynote, who is going to tell you to stop wasting your time, and who is going to lead you on the correct path? Leanne is a coach and mentor that has successfully sold over $100m in speaker fees and she will tell you how it is.In this episode you will hear:Why finding your audience and niche is critical to your speaking successWhat differentiates a speaking coach from a voice coachHow covid changed the speaking industry for the better The gaps in the speakers circuit that Leanne is seeking experts to fill
Jemma O’Hanlon, Accredited Nutritionist and Practicing DietitianThis week Nic discusses what it’s like to have a regular gig on morning tv after working towards that goal for 15 years. Jemma O’Hanlon is a Practising Dietitian and Accredited Nutritionist, and it was her membership with Media Stable that, as she says, gave her the golden ticket to morning TV. Since launching her career, Jemma has understood the power of mainstream media when it comes to building a profile and in this discussion with Nic about how to get the holy grail of a regular breakfast TV spot, they discuss:What Jemma gets paid to do her regular The Morning Show segment.How she has solidified her relationship with TMS and figured out how to make producers lives easier.What advice Shelly Horton gave Jemma in her early media days that has stuck with her.Why she wants to be the Jamie Oliver of nutrition.And how many interviews she recorded in 2024 – a three-digit number! The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Tony Mac, Overnights presenter at 3AW and across the 9 RadioJoin Nic for a discussion with Tony Mac who has an infectious love and respect for the power of open line, talk back, live radio. Tony’s Overnights program is now broadcast across four markets, out of 3AW Melbourne and every night he does 5.5 hours of live radio. In this discussion with Nic, Tony shares the highs and lows of his career spanning 25 years at Perth’s 6PR and now 3AW. If you don’t already love radio production and the classic stories behind how it’s done, you will after this chat.Find out:What makes companion radio – the 2-5am time slot – really great, including one of the most poignant calls in Tony’s first 12 months in the overnights chairTony Mac’s biggest bugbear on radio – learn the old school rule for talent and presenter: only ever be address one listener, not a group of listenersThe challenge of broadcasting live overnights to multiple markets and how to engage listeners from across AustraliaHow Tony manages the inevitable brain fog after three hours of live radio in the middle of the nightAnd what still exasperates Tony when it comes to misinformation.The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
James Szabo, Executive Producer, 3AW Drive with Jacqui FelgateJimmy Szabo has many strings to his bow. Most prominently he is the Executive Producer of Melbourne’s 3AW Drive program, moving over from mornings in December 2024. But Jimmy also emcees weddings, appears on various radio segments across Victoria and produces some of the best comedy coming out of social media about the quirks of Italian and migrant families – he’s made his 97 year old Nonna a star of TikTok.Nic speaks with Jimmy this week and finds out:How social media is an essential element of 3AW Drive and why strategy and a behind the scenes team is integral to success with socialsWhat will change in his production of Drive compares to MorningsWhat percentage of Jimmy’s pitches as a producer get to airThe importance of light and shade in a radio program… “It can’t always be serious.”And the quote from The Godfather that Jimmy Szabo lives byThe Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.
Ben Fordham, 2GB Breakfast hostNic speaks with one of the most powerful voices in Australian media - 2GB Breakfast Show host Ben Fordham. Ben has been at the helm of Sydney’s 2GB Breakfast Show since mid 2020, taking over the mic from veteran broadcaster Alan Jones. Ben first started his radio career at 2UE, and in 1997 won his first Walkley Award. He’s been with the Nine Network since 1999 and has worked on a range of programs including 60 Minutes and Today Show, before returning to his first media love – radio. He was at the helm of 2GB’s Drive Show for a decade before he became Breakfast host and he and his team now set the nation’s news agenda.In this chat, Nic discovers:The text exchange with Anthony Albanese that had Ben breaking one of the biggest political stories of 2024.What drives Ben to break news – it’s the “I know something that you don’t” element.Why differing opinions matter in the voice of middle Australia.How Ben finds his best producers.Why he initially didn’t want to do the breakfast show… “The coward in me said no”.And what Ben’s go-to karaoke song is.The energy and enthusiasm that you get from this chat with Ben is infectious and the cameo role from a former producer is a laugh out loud moment. There are a lot of takeaways from this for both media and experts.Thanks for listening to The Experts Podcast.
We are back but slightly different to what you are used to... Nic Hayes is going SOLO. After 200 episodes of The experts Podcast and over 300 episodes of the Brand Newsroom before that it is time...We say goodbye to Carmen Braidwood an absolute champion of communication and training. Nothing sinister other than we both have our own projects that we are in need of delivering. Carmen is still a close colleague and friend and we do wish her the very best with her work in 2025.OK so let me tell you a little secret. I have for a while been thinking about a solo podcast that I get to interview my media mates and some amazing experts. I still want to get their backstory told, their motivations identified. I want to give you everything that you need to understand what it takes.What it takes to be an effective communicator with media, stakeholders, colleagues, clients and most importantly ... your audience.2025 we are back with the podcast but over Summer you are going to get a taste of what we are looking to achieve.I so look forward to being in your ears in 2025. Best, Nic
Professor Gary Martin is without doubt the most active op-Ed writer in Australia. He is featured in just about all the major mastheads around the country on a regular basis.In this podcast we get to understand what it takes, the why and the how. Other than the skills, the drive, the discipline you will hear Gary say that this is his form of relief. It is his drug of choice if you like to get what is in his head onto paper. Gary talks about his appetite to continue to learn. He keeps on discovering new ways to express, amplify and engage media over these years. His $2M worth of media generated is an incredible achievement so far this year. He is awarded alumni status at Media Stable and this very humble and leader of industry and business gratefully accepts.Hope you enjoy the podcast. #BeLikeGary
This isn't a let's get stuck into Roxy Jacenko podcast it is more the lessons learned for brands and businesses and what to do in a crisis. During the week Phoebe Netto of Pure Public Relations did a video on LinkedIn calling out the behaviour and even our expectations of failed marketing campaign by one of Australia's best-known PR. It was a shambles form the beginning, and it still has a lot more to play out in both the courts and dare I say it on social media. What can brands learn from this failed stunt? Why is this almost 'modus operandi' of Roxy and how does she just move on from this? The team discuss in this special edition of The Experts Podcast.
The very sad passing of John Blackman this week has brought back the Experts Podcast a little earlier than expected. John Blackman is a name that you can very easily put next to Bert Newton, Ernie Sigley, Darryl Summers as a media legend. The fast wit and comedy genius of the man saw him at the top of his game in the 70s, 80s and 90s. Well known for his contribution on mandatory watching Hey Hey it Saturday he was the glue that kept everything together. The characters that he conjured up, the delivery was quick and swift and the humour was off the charts.This is a chance to get to know John a little better from someone that worked with him and stayed in touch regularly through the good times and not-so-good times. Evan Broadway was a young panel operator when he got to work with John... and stayed in contact with regularly over all these years.Come have a listen to some behind the scenes moments with the media legend that is John Blackman.
There is enough crisis going on in the media.What do you need to do to protect yourself?What will media be wanting from you? What can you do to protect your brand and yourself?Carms and Nic riff ... crisis management with some absolute GOLD advice.
There is nothing more certain than death and taxes, but you can all be sure that there will be a time when we are looking to purchase a property. It is getting increasingly difficult to get into the property market, but our next guest is confident that the emerging generations know what they want, know how to get it, and will not let anything get in their way.Chris Foster-Ramsay or as he is known in media more these days as simply ‘CFR’ is the finance and mortgage broker to the everyman out there. He has a real focus on “Mums and Dads,” and this has made his content, opinions, and view far more relevant to mainstream media. He is on the ground getting finance to those that are the audience of the media he engages.What is inspiring from the podcast is the motivation, the strategic direction, and the effort that CFR puts into every engagement. Having a background in media that stems back to his parents has given him a respect and greater understanding of the media cycle in print and electronic media. There is a dedication that exceeds most and no greater example of this is that he goes into the 3AW studio for a regular overnight gig.There is a characteristic that media wants from an expert or a commentator that CFR delivers in bucket loads. That is the energy and keenness to be a part of the media landscape. The delivery of this kind of content is always received from both media and audience in an appreciative way. You cannot fake that; you need to have it in you. The media engagement is a wonderful way to amplify your authority and the way you do it adds the cherry on top when it comes to establishing reputation.
The 2024 Media Landscape Report delivered by Medianet is a report all communicators, public relations and media professionals need to have a look at. The yearly report is a wealth of knowledge and background information into the media and public relations industry.Amrita Sidhu the Managing Director of Medianet is back talking to us at The Experts to get her takeaways and observations from the report. The focus of the report was Artificial Intelligence. The emergence, the use, the concerns, the effects that AI will have on journalism and the industry. The data does demonstrate a real fear of the unknown here and at the same time some good that can come from it.The report dives into a raft of topics including salaries, social media, the motivations of journalists, the sources of stories and where journalists get their content. There is a reinforcement of the past years to be fast and quick to the point in your pitch. There was also a very strong message coming from the journalists that they wanted the consumers to know that their work is done with integrity and quality was important to them.The report is always fascinating with such a large pool of media personnel engaging this each year across digital, print, radio, TV and 11% of respondents are from the podcasting space. Amrita delivers a very thorough report each year that is relevant to the small business owner as it is to the international public relations firm.
The whole Australian media world is discussing the CEO of Woolworths performance on ABC Four Corners on Monday. It was the classic media training video that will be used for years on what not to do. Everyone has had their say on the topic but Carmen and Nic thought we might break it down a little differently. The real issue with a story like this might send other CEOs and leaders of industry back into the bunker. The reality with this performance and the announcement of the retirement of the CEO is a little too much to take in one week for the media. The connection between the interview on Monday and the plans to leave in September is just too close to see how it can be any other way. It is just not a good look either way from Australia’s biggest retail supermarket and employer.Nic and Carmen walk through the good and the bad of the interview. What CEOs and leaders can learn from the experience and where they might take confidence that they will not be thrusted into the spotlight for a seriously silly and avoidable mistake. Messaging, good advisors, preparation, practice, and a little bit of humility and empathy is going to go far in scenarios like this. Do not let this incident put you off from engaging media. Instead use this as an opportunity to advance yourself, your people and those in the communications of the brand to get some media training. Work on this as it is not natural to have a microphone and camera thrusted in front of you, but it can be managed.
The guest this week was scheduled in for the second half of the year not today. There was no way that this person was going to have enough media in their portfolio to be able talk about their experiences, their feelings, their concerns, and challenges. When you are a workplace expert, and the federal government is pushing through the right to disconnect legislation then you are going to be busy taking media calls.Steve Sharp is a culture curator and as mentioned earlier a workplace expert that has over twenty years’ experience working in BIG corporate. Steve was introduced to Media Stable by his mentor and professional speaker Amanda Stevens and has had some wild media experience in the last month. We had to get him on the podcast to talk us through the emotions, feelings, concerns and worries that Steve has experienced with this quick success.When the government is trying to put legislation through that impacts working Australians you are going to get a reaction, and this has been big. The media is always looking for sound, direct and quality observations from the community and Steve ticked all these boxes. Radio and television came calling from the Media Board and in true Steve fashion he said YES to them all.Steve had to work through issues of imposter syndrome, panic, fear, and to get his message right. The nature of media is that the conversation can take any direction particularly on talkback radio. The ability to stay focused, clear messaging and staying true to your values is more difficult when a microphone and camera thrusted under your nose with a national audience. He did it with flying colours and this is a great listen to those that are considering jumping in or jump out. Steve was also an attendee of Sydney #MeetTheMedia and did very beautifully presenting his expertise and making eye contact with the media. The experience of that event has certainly made it possible for him to get media traction. Understanding the media cycle and what the media is looking for has helped with his delivery of content and execution of an interview.
Carmen and I wanted to kick off the year with one of the best. If you have been listening to the podcast for a while or if this is your first time, we love speaking to producers of radio programs. When you get a chance to speak to the Executive Producer of Australia’s leading talkback station you know it is going to be special. There is even going to be a movement that will drive from this asking the question “Why isn’t Ross Stevenson in the ACRA Radio Hall of Fame?” We are going to start the movement #Ross4HallofFame.Mark Davidson is the Executive Producer of 3AW Breakfast with Ross Stevenson and Russel Howcroft, and he has the pedigree of a media elite. “Scorcher” is his nickname and while Mark wished he had a better story around the origin of the nickname he has been with the station in some form more than others. What is very humbling during this chat with this producer while he sits at the top of the radio game he is continuing to seek and search for greater success. It would be easy to sit on the top and look down but the team that Mark works with are continuing to find new opportunities.A photographer, a producer, a storyteller, and one of the great gatekeepers to an incredibly special program there is so much to learn. There is no denying that we did spend more time discussing Ross Stevenson, but we certainly get an understanding of the program that they are a team. Do not talk politics, do not talk religion, and try to make it a happy place is the model that have made this program a success. The “Rumour File” at 7.05am is still the most listened to 15 minutes of radio in this country and it is not just what Victorians are listening to but so many more across the country.Curiosity is the key behind the success Ross Stevenson and his longevity according to Mark. What is new in the world of the young people that put this program together? They are his inspiration. There is no doubt the on-air chemistry between Ross and Russel has worked for this duo. Mark has been at the station with three different owners, and it is Nine that just lets them get on with the show. A very smart move from Nine as you certainly do not try fix something that is certainly not broke.
The episode where you find out what it takes to be a media asset. A term that is often used by Nic Hayes to get experts and leaders of industry to start thinking like a true asset to media. Be available, be good at it and want to do this. It is the best marketing and brand awareness you can for your business.
This is all about your ability to generate stories on your own. You are a story generator if you know how to do this. If you don't ask WHY? Get busy finding your assets and those that can help you find your audience.Fuel it up.Get the motor running.Your #Storytelling engine.
Which is your preferred social media platform? Do you need to be on them all? Where will you get the most bang for your buck? Nic and Carms walk through the different social platforms and where you should be amplifying your content and messages.
Creating memorable and quality content is the goal for content creators... It is a challenge for so many reasons other than just the skill of being able to develop, write and produce content it is also connecting and engaging audiences. This classroom series with Nic and Carms works through ideas you can implement in making your content memorable.
This is the episode where Nic and Carmen look back at the year of podcast episodes. What caught their eye, their attention and what made a difference. This is a great episode to consume particularly if you are a first timer to #TheExpertsPodcast.Havea safe and merry Christmas, a fantastic New Year and a prosperous 2024.Look out for our summer classroom series in January.Best, Nic and Carms
One of my pet peeves and I do not even know why it irks me so much is the software Calendly that people offer anyone really to book a time in their calendar for you to meet up. It was a post by our guest today that caught my attention and I wanted to break this down further because it is a mistake that so many make when building connections, relationships, and rapport with a client. It is also a great message for those working in the media that you need to build a relationship. Julia Ewert is a sales strategist and negotiator that has her own media profile brewing along nicely with regular appearances in print and on radio. Her most powerful media is her use of LinkedIn which this post on Calendly certainly caught our attention. It is simple as this you are relying on hope that they book in not your reputation or relationship with them. While we understand that there is an element of convenience for both parties using this appointment booking software it should never be the first port of call. Once relationship is established and maturing this will work but to start it is a mistake that so many are making. Julia walks through some of the alternatives and how you can establish a greater connection ahead of that first meet. It is simple and it works. You need to win the ‘hearts and handshakes.A fantastic chat with Julia that started on the topic of Calendly but moved to sales and what businesses can do when it comes to revenue for business. The most critical element of any business and an area that so many do poorly. Julia is a trainer and educator in the art of sales and really talks a lot of sense when it comes to generating income. As an old sales enthusiast I loved the chat and there is some fantastic advice for all businesses at the end of the podcast to help kick off 2024.
If there is one guarantee in media that we can make is that psychologists are great talent and always in demand. As professionals they are master storytellers and able to break down sometimes complex issues into very easy to understand content that media across radio, television and print are seeking. The unusual phenomenon with psychologists and their relationship with media can be very complicated as they tend to be more conscious of the responsibility they have as a mouthpiece of their industry. Dr Donna Stambulich a Perth based psychologist is making an impact in the media across all the platforms with her unique personal approach. Topics such as domestic violence, coercive control, addiction are areas that are under the spotlight, and these are in her wheelhouse of expertise. Her drive to work in the media comes from a desire to reach out to more people to help with an attitude to want to be known. This is a perfect formula for a successful expert in the media.Right through the podcast you will gather from the energy and the passion from Donna that she is on the road to greater success. This is supported by a very clear plan and direction that Donna has with where she wants to be. A regular breakfast TV spot or a column is not going to be far away for this expert and 2024 is likely to be the year for that to happen. The inspiring characteristic of this expert is that she wants to be in the media, she wants to get better, and she wants more.“Zone of Genius” was coined by Carmen that I think all experts need to get in. The nerves, the fear and the in trepidation that comes from engaging media is real and this is great advice to Donna when it comes to working with television. Another fantastic hashtag was also coined during the podcast was #BeLikeDonna in her attitude, willingness, and enthusiasm to play a role in the media. If every commentator, business owner and expert followed a similar path to Donna they will discover what it is to be a ‘media asset’.
We have interviewed a lot of producers of radio on The Experts Podcast, but it is the breakfast producer that we are fascinated by because of the time, the speed, the responsibility to kick off the day with compelling radio is enormous. That pressure while felt by the presenters is felt even more so by those responsible for the show behind the glass, the producers. It is wonderful to get a behind the scenes look at what it takes to get a breakfast radio show together and this Adelaide radio royalty delivers it to us today.Lucy Lokan is the Executive Producer of Fiveaa breakfast program with David Penberthy and Will Goodings. A breakfast program that is designed to educate, inform, and entertain the people of Adelaide when they wake up. Lucy is very organised and diligent when it comes to her routine, and we get an insight into what her day looks like. This kind of information will help all listening to help prospective experts and storyteller what is required to get a story up, or how and when to pitch. Getting an insight into Lucy and the presenters is helping you and helping the presenters.The local aspect of breakfast radio is really hit home by Lucy when asked what makes a good story. The mentioning of suburbs and local identities really hits home with an audience. It might not be their area, but they know where it is. The other success story behind this hit talkback show is a finely tuned and structured program that knows the listeners. The team know each other well, trust each other and genuinely are having fun putting the program together. If you have ever tuned into Fiveaa Facebook Live where the whole program is streamed, you can see the proof there.Lucy fell into broadcasting after completing her law degree, it was by chance that she ended up in sales role at a radio station and then a move over to producing. While Lucy does say she likes the behind-the-scenes role when time comes to fill-in on air Lucy is an outstanding broadcaster. Naturally gifted storyteller herself and understands who the audience and what they want. We the Experts Podcast wouldn’t be too surprised if you see this very talented producer hosting her own show in the future.
Putting the “No” in November was a LinkedIn post that caught my attention earlier this month because the idea and concept seemed quite radical. No onboarding of new clients in the month of November or December for that matter by a digital marketing and social media agency Dark Horse. That’s right they just say no and it isn’t a no for long but if you want to work with them you need to come back next year. We explored the idea on The Experts Podcast.Nicole Jameson is known to the podcast and has been on before. Her energy and attitude is infectious when it comes to delivering on marketing and communications strategies but this concept might be too much for some. No new clients are on boarded for such solid reasons that it will take off. In short the reasons that businesses are too emotional, not prepared to do the work, the agency itself is snowed under are just three of the drivers to say No.What the podcast is able to do for business owners is give them a chance to look inward and work out if it is worth bringing on a new client so late in the year. The agency is busy working with current clients, staff are tired and looking to get to the end of the year. Saying No now but Yes later is going to be a winner for both agency and client. Many will struggle with this concept because the bottom line drives so much of business today but it really shouldn’t be at the detriment of staff and quality of work.Nicole Jameson walks through some of the predictions for 2024 in the digital space and one prediction is going to blow your mind. Also over the summer and Xmas break Nicole gives some hot tips to get “digital fit”. There is so much businesses can do to get themselves ready for a big year ahead. You can even reach out to Nicole to get in line for next year right now. She might say No now but it will be a Yes later.
The longest serving media professional that has been attending the Melbourne #MeetTherMedia from its inception is our next guest on #TheExpertsPodcast. In fact, she has is only second to Nic who has hosted every one of the 35 events that have taken place since 2015. The reason our television journalist is always on the cards is because for years she has been voted as the giving and informative journalist to our experts and attendees of this unique and amazing event.Kristy Mayr is a Channel Seven journalist for both news and Weekend Sunrise. You can’t miss her, and she will be a regular that you will identify the minute you see her. Kristy covers the light, moderate and hard stories that is put in front of her and listening to her recall the moment that she was first on the scene for the Rosie Batty story. You can hear the pain and the concern for the mother that has lost her son to domestic violence and murder. Kristy delivers so much great advice through the podcast on what experts can expect for the news. The tips are so straight forward that anyone can apply that to their media. The most appealing characteristic of Kristy is that she is so human in her approach to everything. The perception that media professionals are angry, cynical, and heartless is so further from the truth with Kristy. She is a mum, a wife, a fantastic storyteller and so giving.If you have ever been to #MeetTheMedia Melbourne, you will have met Kristy along with dozens of other fantastic journalists from Victoria. There is a saying when you are on a good thing stick with it and I like to think that with Kristy and you get the feeling she feels the same when it comes to educating, meeting, informing the experts of tomorrow. Nic is fully aware that he is not supposed to have media favourites, but I think you will find that Kristy is up the top somewhere.
What if you are trying to get awareness for an event? Trying to make a day out for the family in the media? Trying to get the third most popular pet in the world a moment in the media. It’s not easily done without the right help and support but when you can pitch a story that is relevant to the media’s audience you will be a hit. Our next guest is the President of the South Australia Budgerigar Association, and he is a breeder, owner, and ‘budgie’ enthusiast.Troy Holmes is a robotics expert by trade, but his hobby and passion is budgerigars. We start off the podcast discussing his negative experience with media a long time ago when it came to a valuation of his business. The experience was aggressive, intrusive, and not particularly nice. This far too common for many businesses and it could have been a major roadblock if Troy wasn’t able to put that aside to promote his upcoming event “Budgie Fest”.Nic and Carmen talk to Troy about his amazing ‘earned media’ success and walk through some of the hits that he got. Everything from getting David Penberthy of Fiveaa Breakfast on the judges’ couch to doing a cross from the Qantas Lounge toilet to Mix 102.3 Ali Clarke Breakfast Show. The media interest was enormous and the major hook for the story was the unique quirkiness and the ‘family friendly’ element. The biggest hook in the end was the natural character of Troy and the way he has engaged with media. It is a great reminder to all experts and business owners that you can attract media and amplify stories if you pitch the story with audiences in mind. The other big asset you have is that the story is family friendly, it is personal, it is a real human story that connects. The website engagement on the Budgerigar Association after the Ali Clarke Show went through the roof. Previous attempts to get people interested saw 52 people tun up to an event. Budgie Fest had over 800 people walk through the doors because of a successful media campaign and Troy’s determination to make this event known.
Nic and Carms look back at the series of #MeetTheMedia in Melbourne and Sydney. Some of the lessons learned and tips for experts and brands on how to effectively engage media.
Without any doubt a well put together Opinion Editorial piece in the paper is going to have more impact than most media you could ever produce. An Op-ed as we like to call them are a think piece, that establishes authority, it builds character and strength in your brand and character. It what we read and don’t just glaze over. It can inspire, educate, influence and change behaviour. The very best at it are held in high esteem. You just need to do a few things to make sure you are on that stage and in the running to getting your Op-Ed published.Media Engagement Manager Emily Morgan is one of the professional writers at Media Stable that helps a series of experts get their thoughts, views and opinions together the way the media will publish them. There is a little bit of formula, timing, relevance, original thought- and straight-out opinion when it comes to writing these powerful pieces of content. Nic jokes that there are more of Emily’s words in his pieces than his own, but Emily knows how to craft the piece of writing from good to GOLD.This podcast is full of useful tips to make that piece that you have in you get potentially published. One of the obvious tips is to make sure that you have support and a second eye to go over your work. To ‘kill the darlings’ and to also keep you on track with a piece of content worthy of an Op-Ed. This is most certainly one of the toughest media achievements that any personal and business brand can achieve but it is so possible when it is done right.You will enjoy this chat with this writing expert and what you might be able to do yourself when it comes to writing. There is always risk expressing your opinion in a public way, but I think it is even riskier when you don’t. People are inspired and follow your leadership and beliefs. They are looking for something to connect with you and this is one of the best platforms to do it. Get your writing hat on or grab that bottle of red as Nic might say.
When you want to understand what the future of media looks like you need to go to where they start. You need to go to the nursery where emerging students today are going to be the media of tomorrow. Our guest this week teaches these students to be broadcasters, newsreaders, journalists, announcers and anything that takes their fancy in the media sector. The success rate of this course is through the roof, and we get to sit down with the person that runs the program.Andrea Burns is the course Coordinator of the Graduate Diploma of Broadcasting and herself an award-winning journalist, a speaker, a trainer and media commentator. You will hear Andrea describe this as the job that brings her such great joy. The course has such a rich history of stewardship that Andrea details, but it is her own course now. We get a chance to go through what are the individual’s characteristics of those looking to work in media. It isn’t just for the youth as there a lot of mature students looking to change up their career path. Life experience is valuable for a broadcaster as you can reach into a greater toolkit of options when it comes to working in the media. Some former students are mentioned and where they have come from, their experiences, their challenges and what they have been able to achieve.The key to being a good journalist is to be curious. The two characteristics of a future broadcaster is to demonstrate enthusiasm and potential when applying for the course. Right now, the applications are open for the course, and it is a destination course because of its success rate and the practical experience that you get. When listening to Andrea you can hear the passion and the drive that she has inside her belly to continue the success of this remarkable program.
When our guest posted a video on social media that was irking her in the industry of communications and marketing, we knew we had to get her back on the podcast. In her own words we can plan and construct posts that we hope to get attention, but it is often a personal message, rant almost on practices by others that will get the most attention. The awards Industry is making a lot of money out of naïve and susceptible people who are just looking to compete. What can you do to protect yourself and call out this disturbing trend.Well respected marketer and communications expert Mia Fileman of Campaign Del Mar called out the poor behaviour of the awards that multiple industries are involved in. It is in the same space as a pay to play model that Nic has been very passionate fighting in the ‘fake media’ sites promoting businesses in a perceived earned media space. The same for Awards where you don’t get a look in if you don’t pay for the social media tiles, advertising or support in some way financially.The team aren’t anti-Awards. The Telstra Business Awards and excellence Awards that are promoted by reputable associations are still what all businesses should be aspiring to win. It’s the Awards that there are no disciplines, no quality control, no assessment and in some cases no application that we want to see phased out. Also, the behaviour of those that have paid for the Award to stop pretending and deceiving their audiences that they are Award winners.A full-on chat where we have tried not to name or call out anyone, but you will be the best judge of what a fake award is and what isn’t. We at least give you some good parameters to work through this quite murky behaviour that is preying on the weak and maybe less deserved. All that said there are genuine and amazing Award winners, but potential recipients will have to do their homework to keep their reputation and their budgets in check.
This is the second of two special episodes from Experts Podcast co-host, Carmen Braidwood's key takeaways at the 2023 Women in Media annual conference. If you missed it, the episode immediately before this one breaks down Ita Buttrose’s wake up call - encouraging women who’ve built any kind of career in the media to choose to stay and affect change at executive level, instead of giving up. In this episode, Carmen takes a look at the keynote address from Day 2, delivered by much-loved Australian broadcaster, and author Leigh Sales. Entitled "The Craft of Journalism", Sales' address detailed the lessons learned while interviewing the country's best journalists for her latest book, Storytellers, that we can all use to be better people. Have a listen as Carmen breaks these down with insights just for media assets to takeaway and implement right away.
Earlier in the year we covered off the 2023 Media Landscape Report that is put together annually by Medianet and in that podcast we only covered the journalist research that gave us intelligence how the media were going. This podcast today is all about the public relation professional, the communicator, the PRO, the flack that is looking after a business and brand that needs to tell their story. The report is fascinating reading with insights that might just reinforce your beliefs and remind you of the challenges that the industry faces both from a personal and business perspective.
Amrita Sidhu the Managing Director of Medianet joins Nic on the podcast again to talk through the findings of the report with the focus on the public relations industry. This report covers everything from burnout to exclusives, from relationships to embargoes, from salaries to top story sources. It is an action-packed podcast covering off the key concerns of the communications industry and its desire to reach best practice.
The wonderful news for the PR industry is that the media release still plays a very important role in the sources that media uses for their platforms. This rated in number two just behind direct relationships that media uses to source their content. If you have been feeling the pressure, feeling out of sorts, or just looking for some confirmation about some the practices that you have in place as communicators. The talking points in this podcast will scratch your itch as they are what 300 communications professionals have raised as their challenges, concerns and goals.
Some of the great lines that were raised in the podcast from the research “quality of pick up is more valued than quantity” hits home as the communications industry has matured and doesn’t just look at volume. Another hot tip for the PR professionals for which many are practicing is that “PRs need to think like journalists” and with 35% of the industry having a start in journalism this is happening all the time. The 2023 State of the Media Report is available to all and is available in the link below and tickets for #MeetTheMedia are on SALE now with links below.
To access the 2023 Media Landscape Report and others: Resources | Medianet
MeetTheMedia Melbourne – Tuesday 17 October @ The Park Melbourne – #MeetTheMedia Melbourne Tickets, Tue, Oct 17, 2023 at 8:30 AM | Eventbrite
MeetTheMedia Sydney – Thursday 19 October @ CYCA (Cruising Yacht Club of Australia) – #MeetTheMedia Sydney Tickets, Thu, Oct 19, 2023 at 8:30 AM | Eventbrite
If there is one thing that you can be assured of in this world is that there are disputes going on everywhere. If a human is involved there is sure to be conflict in some form. The need for mediation and resolution is always going to be in demand. They make such great experts for the media as they are easily able to breakdown often complex situations and explain in lay terms what is going on. Our next guest on the podcast does this very well.
Nicole Davidson is a mediator and a negotiation expert that works across many sectors. A lawyer by trade Nicole is passionate about the art of negotiation with a particular passion to see an amicable outcome. The cost and emotional benefits are there but it also comes with less stain on the legal system that Nicole believes isn’t setup for outcomes today. The traditional adversarial model with a determined winner and loser isn’t always the best result.
The negotiation style and approach that Nicole applies to her media engagements is one that many can follow her lead. The less planned and scripted interviews are the pieces of media that Nicole enjoys the most and gets better feedback from. It is such a good reminder for all experts that you are capable of thinking on your feet with subject matter that you are familiar with and its not about the Academy Award winning performance or perfect answer.
Media loves conflict and disputes because it does carry right and wrong, emotion, passion, beliefs, arguments, tears and joy. It’s these disputes because they do involve humans is what draws us in, and an audience will want to follow. The reason conflict strategists and negotiators are so valuable to media is that they often give the unbiased view and can see all arguments but at the same time come forward with a suggested resolution. It really does make for great media.
Does your content have talkability? Is it going to drive talkback callers to the station and get them engaged in the program is what gets our next guest on The Expert Podcast this week thinking? He is a producer with over a decade experience in a media environment that sees people move on quickly. He is a constant in an ever-changing world of media and has wonderful insights into what it takes to get a story up.
Nick Alviani is the Executive Producer for 6PR radio talkback program Perth Live. He is the gatekeeper and the manager of the Oliver Peterson program that keeps the program in order and in check for quality and consistency. You will hear in his voice that he is an avid talker and communicator that is enthusiastic about his job. When we ask Nick about his goals, he describes himself as lazy when it comes to the idea of going from producer to presenter. Which surprised both Carms and Nic.
There are some hot tips from this working producer that was prepared from the start of the podcast to share his ideas and tips on how to make it in media. He likes content that is local, time sensitive, what his audience wants, connects, is aligned with their show, is ready to go. The intelligence that Nick can deliver is what all experts and PR professionals need to know.
One of the key messages that comes from this podcast is that Nick is particularly militant on the talent being available. He loves the pitch as you could imagine but as the person responsible for the program, he wants the talent available and on time. There is so much that an expert and a PR professional can learn from this producer with experience. It is a great chat with an amusing end when Nic asked him who his preferred presenter was? He answered the question well.
It’s well and truly overdue for us to do a recap. Review of the last dozen or so podcasts that both Nic and Carmen have put together in 2023. This is a chance to look back at what each got from their guests and how listeners today can benefit from going back to have a listen. 2023 has seen some wonderful guests join us and we look back at.
From gift-wrapping experts to an architect, from a chatbot professional to the Medianet MD, from a reels expert to media trainers we have seen some magnificent guests come through the studios
Ally Polishchuk – Reels expert with a media storytelling mindset Amrita Sidhu – MD of Medianet talks through the 2023 Media Landscape Report Amber Daines – the Sydney media trainer with an edge Olympia Kwitowski – 4BC Presenter and an inquisitive storyteller Viv Anthon – the gift wrapper with true character Victoria Laurie – journalist and Women in Media founder Mike Goldman – Storyteller and Big Brother voice and narrater Amberlea Henriques – The Chatbot Queen Leigh McClusky – SA media legend Richard Miller – Marketing and Entrepreneur Antony DiMase – Architect with an opinion Alison Braun – the weight loss superstar
One of Australia’s best known Biggest Losers West Australian Alison Braun went on the show weighing 121kgs to come off weighing 66kgs. The weight loss was dramatic as was the emotional and mental challenges that came after the show. Alison for the first time 15 years later talks candidly with Nic and Carmen on The Experts Podcast about her experiences coming off the show, her relationships with her family, friends, and the public, that wanted to know her story.
A façade of confidence and happiness was put on by the woman who lost her only known identity overnight on a reality TV show because she managed to lose so much weight. Not to mention six months coming off the show she lost her husband to suicide. Inside Alison was frightened, confused, and suffering from an explosive case of imposter syndrome but that was protected by that very perceived confidence and commitment to the narrative that you are thin so you must be happy.
Alison isn’t a victim and isn’t looking for sympathy. It has been some time since her regular outings in the media, her strolls down a red carpet. That has all taken a back seat as the years have passed. The key message that any listener will get from this is that you do need to look after yourself if the media and exposure takes on a life of its own. You can hear in Alison’s voice that she does have a story to tell and that her time is coming to tell it.
The mental and emotional strain is only recently something Alison can talk more freely about. An insightful chat with a remarkable resilient woman that is finding her voice to tell the true story that is about transformation. A transformation that does come at a cost and some amazing life learnings.
This week we have an architect on the Experts Podcast and it is a massive call out to all in any of the professional services that you need to be getting out there and making yourself known. It is amazing considering that most of what is around us and in our daily lives in some form an architect was responsible for this and yet they are the least represented in the media. There is so much to talk about with the built environment and the sustainability of the industry that is so important because we live in the world they have designed.
Antony DiMase is an architect that has such a drive for sustainable building and an interest in urban politics which is why have we built this where we have built it. There is so much to talk about in this space and yet, so few are doing it. Nic challenges Antony on three issues without notice and you can see what a great media asset Antony is in his ability to respond on hot issues that relate to us all. He has an opinion and a view that is very easy to understand that fits with the media’s requirements.
You will hear in Antony’s voice that he is considered, and he has a strong well thought out opinion. He has the ability to think on his feet and this is a great example of how other professionals in his field and similar fields could be making their mark if they are prepared to put their thumbprint on their industry. It is so important that the real experts get up and make their position known. “Anyone that does a building project is making a statement about their future, about the communities future… the people that are doing it are entrepreneurs, they are visionary.”
A fantastic chat with someone that we were very engaged with and one that you the listener will find enjoyable because it is all about our homes, future homes, and the city that we live in. Antony is a natural media performer that speaks in simple language and is a very good storyteller. A lesson for all experts is that he has taken an industry that he loves so much and communicates it so well.
We have a powerhouse in the studio today to talk to. The Founder of Women in Media and a former journalist and broadcaster. We have covered female representation in media quite often on the podcast in the past and pleased to report that parity is getting closer. Not quick enough in the mind of our guest and we agree with her. There needs to be greater work in the changing of culture and mind shift when it comes to women working in the media.Victoria Laurie is the Founder of Women in Media which started in 2005 and has just over 6000 members to elevate women in the media industry across all elements from camera women to anchors of key programs. This movement has been doing amazing things over the years that supports women through programs like ‘Relaunch’ to get women back into the media industry.The discussion is interesting and one that both Nic and Carmen believe strongly must be had more often. There are a few moments where Nic while understanding the issues also challenges a few of the realities that might be holding back parity in expert voices in the media and by lines for females. The conversation around audiences, expert positioning, talkback, listenership, and jobs within the media all get tackled without holding back.One of the key call outs from the podcast is the respect to audience and future audiences of media. There is no denying that mainstream media has been bombarded with competition particularly from online and social media platforms that can curate the media of any audience. As discussed previously on this podcast mainstream media needs to stay mainstream and to do that needs to be as broad as possible. Parity for those working in media and being represented as experts will not be far away.
We have an interesting chat on the podcast with a voice that you might know better than you know his face. He was part of reality TV that changed the media landscape of Australia when unknown people would jump into a room and be recorded 24/7. Big Brother was such a phenomenon in its early days you would know our guest as he hosted Big Brother up LATE. Mike Goldman is our guest today and while Big Brother was a long time ago, he is a voiceover artist, an actor, a MC, a storyteller that is very unique in his space. He doesn’t claim to be the best of his craft, but he is certainly one that you can count on. Mike puts his longevity in the media industry as someone that is easy to work with. His adaptability during Covid really is quite inspirational for all communicators to be flexible, enjoy and be yourself.If you are a fan of Family Guy, South Park, or aliens you are going to love this podcast as Mike talks through his voice over experiences and storytelling adventures. There really isn’t anything that this guy can’t do. When he was asked to host a celebrity poker show, the producers assumed he knew how to play, and he had just two weeks to learn before shooting the show. Mike goes to all ends to make it work. There is a lot to learn from Mike for all experts when it comes to working with the media. Respect the opportunity, deliver your best, be ready to adapt to the moment and have some fun. It is an industry that he loves and has seen some highs and lows as you would expect but he is always focused on delivering his best. This is the difference between those that work in media and those that thrive in it.
The Expert Podcast takes a different tangent this week with Carmen and Nic doing a preview of the Professional Speakers Australia Convention 2023 in Melbourne. When they were talking Carms was about to head over to deliver her workshop there was a chance to preview the line-up, the expectations of the event but also a chance to explore the opportunity for experts and business owners to get more involved with speaking.The speaking industry took a massive hit with the pandemic taking its toll on people coming together and there was a shift from in-person events to putting everything online. Now we are back delivering to people and not screens Carmen is reminding speakers that there is a revenue stream still to be taken of advantage of with online. You need to be very good at it though because the expectations are high online and there is no room for mediocrity.One of the directions that a vast majority of media experts are looking to do is getting on the speaking circuit. On the other hand there is a lot of professional speakers that are looking to get in the media. Speakers and Experts are very much aligned with their goals in that they are required to be present and ready to take up an opportunity and the stage and media is highly valued.Being able to communicate in front of a camera is a talent that for many experts’ kind of try and in most cases will run away from the opportunity because we don’t feel we are good enough. We need to work on this skill because while Covid required us to do this we will need to be doing more of it in the future. Not just for the sake of working with media or delivering speaking opportunities but also for our own marketing and building of audience. It’s an essential form of communication that we all need to master from the CEO down.
Media Training is critical for any business owner or representative of a brand today. It isn’t a luxury to have access to this type of professional development it is essential. The reality is that media training isn’t just about engaging media it is communicating generally to audiences, stakeholders, clients, staff, and anyone that needs to be engaged. We have one of Australia’s best trainers on the podcast today and she shares some insights and tips that you can implement today.Amber Daines is a media trainer, public relations professional, podcaster, and former journalist. A very active performer in the professional development space for corporates to micro business owners her training is outstanding. You vet to hear from the experienced communicator her views and what media training looks like today. With all the seriousness of the training because of the repercussions if a business gets it wrong Amber still describes it as ‘great fun’ and we couldn’t agree with her more.The big changes to media and challenges for businesses according to Amber is the emergence of social media and the 24 hour news cycle. Every business leader now has a responsibility to be upfront and present in the media. The discussion now that all leaders and business management need to be ready to go. There is no more hiding behind desks or hoping that the story just goes away.“Silence breeds suspicion” There is so much we can do to improve our delivery. We can practice out loud, work on robust messaging, have clear strategies and planning for the good and the bad news that might come our way. The reality check around what media wants and needs from us very different to the perception that many have who are looking to engage the media. That’s why media training is essential and not just a fun professional development day for the team… but it is that too.
One of the mysteries for many communicators and brands is the use of social media particularly if they are north of 50 years of age. It isn’t what we have grown up with but many have managed to get a grasp of the key elements of the different platforms. The use of Reels on Instagram is quite special for engagement, connection, awareness and reach. Carmen does training for this kind of work but Nic is a complete novice. It is time to bring in an expert.Ally Polishchuck is a reel’s trainer and content producer and as Nic discovered through the podcast that Aly has a traditional producer approach to all her content. In a former life a producer for news media that understands and know how to hold your attention. All her content is audience focussed with very clear messages and goals. There is nothing really left to chance with the content produced and it is this background and mindset that we all have to apply.Ally is very open with her advice and her tips to making high quality content that isn’t expensive or out of the reach of the average business owner. Australia particularly is behind the rest of the world, but this is an opportunity not something that should be holding us back. It is your time now. Ally pushes and promotes the personal brand over the business brand which really connects with the team because they have certainly been onto this for a long time.A really smart chat on social media and being social. The truth bombs that go off in many cases will be known but are great reminders for all of us to make sure our posts are genuine, authentic, real, and have engagement with the right audience. There is some producing GOLD in this podcast for those posting on the socials but the key message here is bring more of you into your posts and less of your products and services.
There is without doubt the more you know about an industry the better you are going to be able to engage it. The Medianet 2023 Media Landscape Report is out and there are some really interesting responses back from journalists and PR professionals. Over 1000 media personnel were in the pool of this research and the findings will educate, inform and encourage communicators to be better at their jobs by being more aware of how media is thinking and working.Amrita Sidhu is the Managing Director of Medianet and delivers some of the key findings from the media’s responses to finding out what is happening in their industry. How are they coping? What are they worried about? What concerns them? What are they looking for from a story and the content delivered to them? So much GOLD intelligence for anyone looking to influence the media landscape.The most frightening discovery from the report that took both Nic and Carmen back was that close to 100% of journalists stopped or held back on a story because of fear. The fear of ending up in court or being sued stopped them from covering a story. This just didn’t sit well that journalists feared holding governments, business, and organisations to account because of legal action. This is simply outrageous because we expect a free and unhindered press for a functioning society. Is that because journalists didn’t feel supported by their media houses or is that we the community are just too litigious. While this podcast only dives into the journalist data the report also tackles the challenges that the communications and public relations teams have experienced in the last twelve months. This will be addressed in another podcast at a later time but for now just digest this amazing piece of content and analysis. If you can be more empathetic, understanding, and knowledgeable about the media industry then you are going to be a better communicator.
While the whole world has been going crazy for ChatGPT over the last few months it is really challenging almost all sectors of business, industry, government and social aspects of our day-to-day life. Artificial Intelligence or AI as it is known has been around for a while but never has it been so accessible to everyone and a price that is just right. FREE!Nic and Carmen have a closer look at the feasible aspects of the software in the communications space and identify the challenges of using it and ignoring it. Of course we know about the threat it is to the education industry with its ability to write essays but what does it mean to everyday businesses that are trying to standout in this already mountain of content?Media Stable has made a very clear decision to not use AI in any of its content to media and both Carmen and Nic discuss its shortcomings and its major one lacking human connection. The website will get smarter and that’s why they are letting us all access it for free so that it can learn from people and improve. It has many deficiencies as detailed in the podcast but it does have some positives that could help time poor or those lacking inspiration.All of the major search engines are integrating this into their platforms. It is going to be here whether you ignore it or not. The message is simply this everything you put out there reflects you and your brand. Just because it is easy does not mean that it is good. The quality and authentic content created by a human will always shine over the content that has been constructed by a machine.
Pitching to media is an artform and you need to follow certain protocols when putting yourself forward and it is no different when pitching to podcasts. A podcast is a fantastic opportunity for you to put yourself in the mix and let them know that you are keen to jump on board. Carmen and Nic walk through their top six tips on pitching to podcasts. Not surprising its not too different to media but there are certain little tips that will help you get traction on this platform.The power of podcasting is certainly making an impact and we know this because even the big media houses are podcasting. The reason for this is that they see that audiences aren’t always going to be there when the broadcasting is LIVE so the content needs to be available on demand by the audience. This platform is an amazing place for any expert or business owner to be seen.The six tips that are covered in short include: Know your podcast, go niche, pitch to podcasts that are recognised, give video pitches a go, be patient, follow and comment on social media. Some of these are different to pitching to media but similar in the same breath. EGO is a very good angle to use to get on a podcast and remember flattery will get you everywhere.To not have podcasts in your media strategy would be a major mistake for any business leader, owner, or expert. Many experts thoroughly enjoy the opportunity to have a solid conversation on a podcast. It generally isn’t rushed, there is smore time, there is greater depth in the conversation and more than often the messaging is on target. Make the effort and fine tune your pitching and you will find this a wonderful opportunity for your personal and business brand.
One of the greatest disciplines any business person or expert can do is write a book. Both Carmen and Nic are in awe of those that go through the process as they know it is no easy task. There seems to be a glut of books out there with the very popular self-publishing model available to everyone has enabled everyone to be authors. The big question is how do you the author market your book and how do you get it in the media?Carmen and Nic are in the classroom again talking about what it takes to get media interested in your book. What are the hooks? What is the best way to approach media with the book you have written. It is done so poorly by many and getting the help of a diligent book publicist is such a worthwhile investment. They know what the media and audiences ae looking for and are targeted in their approach.You need to be thinking about your book as a product and it is the last thing that you pitch. It is what is in the book that might be helpful or solve a current day problem. There are schedules and time-frames that you need to adhere to and address. You thought writing a book was hard but wait to you start marketing it! You could be writing just as much to get people to notice it. Tune in to the podcast for a series of wonderful media tips. Strongly recommend you find a good book publicist like Scott Eathorne but if you are running on a budget you will need to find creative ways to get your book noticed and avoid going straight to the recycle bin.
The most perplexing task or challenge for any business or PR when working with the media is “How do I get my product in the media?” It is simply the hardest thing to do because media is not interested in selling your product for you unless you are advertising it. That’s right the minute you pitch a product to media they will send you the email and phone number of the advertising department.On the Experts Podcast special 'Classroom' series Carmen and I discuss this very question with some tips and advice on how to approach the promotion of a product in media. It’s not easy, it has to be done tactfully but also honestly. The pitch that you think will work is more than likely not the pitch required to get a foot in the door.One of the key messages that the podcast encourages business owners to do is think more creatively and find another story to lead with. The product will never be the hero of the story the problem it solves for the audience of the media will be. The pitch needs to be human and by that we mean it needs to something that we can use that will benefit us.There is a lot to unpack in this special edition of The Experts podcast, but it will save you hours and potential heartache when it comes to working with the reality of what media is looking for from you. It’s not impossible but of the thousands of media releases that feature products only a handful will ever get in the media. You need to think about the pitch with more creativity, strategy and execute in a unique way.
This is the podcast where we get to talk about marketing and getting ourselves in the right mindset for 2023. Marketing and content marketing particularly is something that remains foreign to many businesses and brands and yet when done well it can engage your audience on another level. Our guest who is ready to unpack this for us is a content marketing consultant and strategist. He puts on marketing events and podcasts all things marketing.Clayton Smith is well known in the Perth marketing scene with regular marketing events Grill the Marketer alongside Carmelita Levene. You can hear it in his voice that the guy lives and dreams marketing on so many levels and it is that passion for the industry that makes him a true thought leader of his industry. The podcast does dive deep into some of the true definitions of successful marketing, the mindset, the approach and the strategy of the brands and businesses looking to market themselves.There is a lot to take in for small and big business alike, but Clayton is very keen to share his advice for brands to invest in their storytelling and narrative. It does take money, but it is the time that needs to be invested in this form of communication. Long form content is the goal here and it can be so rewarding if you commit to it and are consistent in rolling out. Clayton dismisses the myth that our attention spans are shortening, and that long form content is where it is.Finishing off the year with this podcast on marketing is the perfect way to get us to think about 2023 and our plans for the new year. There are really useful tips for businesses all shapes and sizes that can help us focus our energy and efforts into some successful marketing. It is the last podcast of the year and Nic and Carmen return next year to dive deep into successful media and communication engagements.Have a safe and Merry Xmas …. Do not forget to have a listen to the look back on the year of podcasts for summer listening.
We are talking to a business coach this week on the podcast and from the start you get the feel that this is not just any business coach. A remarkably confident, energetic, and engaging woman that knows her audience and her market but is a self-confessed ‘introvert’ that rarely likes to venture outside her home. If you are a female business owner and you do not know who our guest is, then you will be in the minority. Steph Gorton is a business coach, an influencer, a podcaster, an entrepreneur and is telling her story today how she started her coaching business and how to scale and lead. Her backstory is quite amazing and an article in Mamamia where her vulnerability went viral was not consciously a strategic move to raise awareness, but this savvy coach knows the true human stories resonate with an audience. This is what has her people engaged in the past and it is certainly an understanding of what we are looking for that has made her a success. Raising your profile in media and particularly social media you certainly do raise your head above the parapet to be shot at. Steph certainly is conscious of this phenomenon, and she discusses the tall poppy syndrome in Australia in comparison to that of the USA. In America you are celebrated for any success and in Australia they just want to pull you down. “You can change the freaking world. You have to want it, work for it, and dream it.” The energy and the storytelling capacity of this expert is an inspiration for others to embrace. We are not encouraging you to share every vulnerable moment but be prepared to when the time and audience is right to tell more human stories. The investment you make in this space will bring you closer to your target audience and that is what we all are trying to do.
Our guest is one that many leaders listen to when it comes to communicating and engaging the media. One of her other roles in this remarkably busy year of 2022 is that she happens to be the President of the Professional Speakers of Australia. A former journalist, an academic, and media trainer that engages all forms of corporates, individuals, and organisations across Australia. We have a bona fide media expert on the podcast here today.Dr Neryl East is a credibility authority, an executive coach and global speaker that has had an enormous year with the speaking and coaching industry returning to in person events. One of the most experienced communicators in the country Neryl shares here expertise with us on what the media landscape is looking like, what it takes to engage media and what leaders need to take on as skills to increase their value in credibility, trust, and believability.Some key characteristics that we need as leaders to possesses in communicating is warmth, authenticity, real, human connection, charisma, believability, relatability, and empathy. The days of the spin and the BS are gone and that is what media training used to be all about but that does not sit with the public anymore and this was only expediated during the pandemic. Be a better person is the call from Carmen and something that Neryl is a big believer in with her training. Be fully present, manage your personal feelings, get in the moment, and make it your own is the advice from this communications professional. One of the other hats Neryl wears is the PSA President and we get to hear about Convention in March 2023. Amazing line-up and a big invitation to aspiring speakers to get along to with the generosity and wealth of knowledge of the contributors with the theme of Fresh. You can find out more about the conference here: PSA Convention 2023 - Professional Speakers Australia
It’s not the end of the year yet for The Experts podcast are having a look back at some of the guests that have come on the show over the year. There have been so many learnings, so much content, a full year of amazing experts and media in the room.Nic and Carmen look back at the catalogue of interviews that caught their eye to discuss on why they are worth going back to have a listen. Here are the links to cruise through the many guests that you might want to have a listen to on that long drive, on the beach, going for a walk or you might just be thinking how you can improve your communications in 2023:Spotify: https://open.spotify.com/show/1hKyChiS98tZxX7seMaAgv?si=4tU7oGgUT-OJrltMknLHGwApple podcasts: https://podcasts.apple.com/au/podcast/the-experts-powered-by-media-stable/id1261168634Soundcloud: https://soundcloud.com/user-640791704?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharingSome of the amazing experts and media include:Ashleigh JadeWill SchofieldGlenn MitchellChristian Boo BoucoussisLouise PercyAshleigh GoodchildAlex MartinCatherine LeachStephen BrownDavid TaskerAmalie SchruersNic JamesonSharon BoxSue ParkerSarah KnightCarla and CalTrevor CochraneDanielle GeaGeaPhillip SylvesterCassie SilverDave ClareMia FilemanKerri BuurmanBev LigmanDi WilcoxMeg CoffeyMike DrysdaleHeidi AndersonNadia OwenLaura Grierson
Nic and Carmen get back into the classroom for another masterclass on how to execute that perfect interview. This class focuses on the preparation required to do that perfect interview. You might be surprised by the advice and the tips given by these PR and broadcast professionals. Have a listen and feel free to give us a rating on whether these tips made sense or are helpful in your journey to become an expert.
The Experts Podcast was on tour with the #MeetTheMedia program through Melbourne and Sydney and what a delight it was to see events on again in these cities. It had been two years since were in the big cities and boy it did not disappoint. Instead of Carmen and Nic talking about their findings from the event we decided to go to an attendee that went to both events and as a result, she scored a Today Show interview within a week. Quite remarkable really.Nicole Jameson is the founder of the Darkhorse Agency and a social media expert. She attended #MeetTheMedia to expand her opportunities within media for her own personal and business purposes. Those that attend this special event are subject to so many experiences and opportunities and this was a chance to hear from Nicole on how it all played out for her.Getting a firsthand account from an attendee makes for compelling listening as you get to understand the expectations, the challenges, the fear and the adulation of engaging and meeting the media. Nicole is a confident businessperson and a leader of her industry but pitching to media and in front of your fellow attendees can be nerve-wracking. It is that human reaction that can work in your favour because the media is looking for human stories.This is the podcast to listen to if you did not get a chance to attend #MeetTheMedia. It is a great insight into an attendee that shared her expertise, her story, her position and as a result ended up on a national breakfast show. That connection, that meeting, that human engagement is something that will position you very well with media. Make sure that you are on the Media Stable newsletter for the coming events in 2023.
When you think about it, we have just gone through one of the greatest threats to our own well-being and health during this pandemic and there was different messaging from all the health experts. The traditional and western medicine approach was quite different to that of a naturopath for instance. This week on The Experts we talk to a naturopath and find out what it is like for them to work in the media, when challenged about their approach during this pandemic.
Natalie McGrath is a Naturopath and an Environmental Biologist that has a well-rounded approach to the health and wellness of her clients. We got a chance to talk about the approach, the care, the politics, the roadblocks, the challenges, of working as a naturopath in a time when the world is looking to get out of this health crisis. It certainly did get personal, and people turned on each other on their beliefs and actions. The media work is tough for doctors in the media and even tougher for naturopaths to be taken seriously.
Some of the great attributes of a good Naturopath is that they are good listeners, they build strong relationships, and they tend to have a little more time available to them for their patients. The modern medicine and pharmaceutical world see them as a threat they in the most are just trying to manage their patients’ ailments. They recognize both worlds of health approaches while the militant Australian Medical Association (AMA) will only recognise their means and methods for good health.
We get a chance to talk about launching a product, marketing, influencer marketing, social media, and traditional media. It is a little bit of a minefield for many health professionals as there are plenty of barriers and also there is no magic pill to educating, informing, or raising awareness around a product. Persistence has paid off for Nat and she has also got the right support which is what everyone needs really.
Well, this guest on the Experts Podcast is going to resonate with you if you are particularly good at what you do and not so good at telling people the how, why, and what you do. The marketing business is six years old but only has had a website for the last eighteen months. It is the classic case of the Michelin star chef going home and having cheese on toast for dinner. The other fascinating element of this podcast is that it is a digital agency that looks after junior miners. Not the easiest of industries to get media for.
Amalie Schreurs is the Managing Director and Founder of investor relations firm White Noise Media and she completely floored Nic when the news of her website is only a recent addition to the business. It is something that a lot of businesses do, they serve their clients to the best of their abilities and sometimes forget to follow their own advice. A little different to the Media Stable practice what you preach approach.
It has worked for White Noise, and they have built a very impressive portfolio of clients through referrals and successful campaigns. It is not the normal approach but daring to be different can certainly pay off if you are enthusiastic and disciplined. The team get down to what it takes be a successful communicator and promoter of a business and relationship is always prominent in every discussion. Both client and supplier need to be values based aligned and on the same page. Both Carmen and Nic get so much from talking to communications agencies as each have their assorted styles, expertise, methods, and tips. Amalie has a real staff first approach to her work in that she enables them to get the best from them. Clients and audience connection is at the heart of every piece of content produced and relationship made, and it is a great message for all businesses to do the same.
In a brief period of time the next guest of the Experts Podcast has certainly made his mark in media circles across radio, print, online, and most recently a TV experience. As a leader of his law firm there he understands the importance of being the face and voice for his business to fill the case files of his colleagues. Media is not necessarily going to do this, but it does not hurt when it comes to being a known firm. It certainly helps you stand out.
Alex Martin is a commercial litigation expert and owner of Taurus Legal Management. It is rare to find a lawyer that has such a keen sense of marketing and communication for his industry is not really known to be so initiative taking in this space. Alex explains to Carmen and Nic where this drive comes from, but it is noticeably clear that Alex has a sense of obligation also to be contributing to media on behalf of his industry.
This is a classic podcast for all lawyers and professional services for that matter to have a listen and potentially follow the lead of Alex in positioning themselves as an expert in their field. It comes from a place where we can understand and learn from behind the scenes of a professional working with media. The mindset, the motivation, the planning, and the execution of that plan is at the highest level. Alex is keen, he is available, and is always looking to improve. His use of his media engagements and amplification of them in his circles is incredible and is certainly getting noticed.
“If you don’t do media, go and shake a lot more hands and do a lot more meetings.”
Many of us will have heard the saying “You are working too much in your business and not enough on it.” There is no way Alex can be accused of being this way with his business. His friendly, easy to understand way about him makes him a great ‘media asset’ for any media outlet that is looking for expert legal opinion. You will be certainly seeing more of Alex in the media.
If you watched 60 Minutes on Sunday and saw the women that were fighting for some justice and acknowledgement that we have a problem in the FIFO mining industry you will be drawn to this episode of the Experts Podcast. Our guest this week is seeking an understanding and truth behind the curtains that have been closed tight in the mining industry when it comes to sexual assault and discrimination in the mining industry.
Becky Felstead is a photographer, podcaster, and former employee in the mining industry. Now looking to help educate, workshop, consult and advise in the space of diversity and rights on the mines. It just does not apply to the mining industry as Nic, and Carmen found out because it is happening in every industry. There has been a significant movement to stamp it out but there needs to be more action and less words.
At the moment this topic of harassment and assault is making the front pages across many of the major mastheads particularly in Western Australia and Queensland. The drive and momentum of the #MeToo movement has certainly shone a light on the problem but industry is still struggling to make any impact on the problems. Becky is trying to drive change through education, consultation, mentoring and through her podcast The Resource Report.
There are moments when Nic and Carmen are actually uneasy with the content from this interview, and it is confronting in separate ways. There is an understanding that businesses will struggle to meet the issues of discrimination, bullying, assault, and any kind of gender dominance in the workplace. There is a real head in the sand approach from a number of corporates and sometimes the greatest hurdles for change are women themselves which was a surprise in the podcast. You can be sure you will be hearing more from Becky in the media in coming years.
This is the podcast for all parents to listen to as the digital safety of our young people is crucial for good solid digital citizens. Our next guest on the podcast is a well-known parenting expert that has been there and seen it all particularly on the horrific side of human behavior gone wrong when it comes to poor parenting. The platform and software that all families can access and educate their children to work with online media in a safe and measured way. It is guiding and educating them not telling them what to do.
“A third of children have accessed porn before the age of eight.”
Claire Orange is a parenting expert and the developer and owner of DigiiSocial. A platform that is used at schools and in homes to educate and inform a child on correct online behaviour. What an insurance policy this is for parents when they are looking to introduce a digital screen or access to the outside world to their most precious assets. Their children. With Christmas just in front of us we need to be able to make smart decisions with the devices and protection. This is such an interesting chat that we need all parents to look at as we never had to deal with this in our time as young people. Bullying and the like happened in the schoolyard and was to a degree visible. Now it happens in the privacy of homes online. That is nothing in comparison to what the children have access to on the net including porn, language, inappropriate content, people that might not have the same values.
“If we want our kids to be better online, we as parents need to be better with our online activity.”
The Digiisocial.com product is for the 8–12-year-old as any parent knows you cannot tell a 14-year-old anything. The platform and the user experience are not only practical, but it has been created purposefully with the child in mind. The most appealing aspect of the product is that it is not out to just make money as the cost is minimal but, it really has the child in mind when it comes to being safe on the internet.
Family Law is a fascinating area of our legal industry as each case has a different level of emotion and unique factors that have been brought forward by each case. We have spoken to lawyers before that steer away from Family Law because it is very taxing on the mind and wellbeing. Our next guest has had her own Family Law firm for 18 years and walks us through the challenges and the behind the scenes of divorce, separation, and conflict resolution.
Catherine Leach is the Principal at Leach Legal Perth’s largest Family Law firm and has been a lawyer herself for 30 years. Catherine has seen it all and has a particular way of dealing with and processing a dispute or a case that has been presented to her. Very quickly Catherine also debunks the myths that we might have when it comes to divorce such as the number of relationships that part ways is not at the 50% as suggested. The link to the property market is a real revelation.
“Family Law is tied to the property price… when the property market is up so is the divorce rate. If you are going to part ways you want to part with something.”
Carmen mentioned early in the podcast the need for lawyers in the media and how difficult they can be to find. Lawyers in their nature are busy and time poor. Catherine while does not lock away time in her schedule to write content certainly sees it as an important part of her working day. The content that is resonating with people is her leadership and personal pieces on LinkedIn because she is able to put a lot more of her in each post. Something that is exceedingly rare with lawyers.
“People can relate to you more as a lawyer when they can relate to you as a human.”
An amazing insight into this fantastic legal practitioner and also the industry that she works in. We tap into the myths and the perceptions of an area of law that we all hope that we do not go down the path of. Catherine shares amazing advice from a divorce lawyer on what it takes to make a successful relationship with your partner which I can assure you is so valuable. The media loves lawyers as experts but the emotion and stories that a family lawyer can deliver has even greater demand.
Marketing for any business can be difficult particularly if you are a small business or if you don’t have the mindset to take on this critical element of your business success. Our guest on The Experts podcast this week is the marketer for one of the most successful and dominating marketing firms in Perth. She has recently come off presenting at State of Social and impressed both Nic and Carmen so much that it was time for a chat on the podcast. What can we do to improve the storytelling of our businesses and market them out there.
Hayley Boneham is the marketing manager of Bonfire. A name that is renown in Perth for its reputation and its ability to make an impact particularly in the space of digital marketing. They tend to have a large footprint which is quite ironic when Nic asks of Hayley the prominence and importance of the billboard sitting on the corner of Hay and Thomas Streets. It’s their show piece and while it is traditional media highlighting digital media the irony isn’t lost on us.
Hayley took on the marketing lead at Bonfire just before Covid and while the time was confusing at the beginning very quickly, we discovered it was essential for businesses to put themselves out there and in front of their customers and clients. With just on two hundred clients, big developments brewing, this agency is making waves and continues to be a leader in the WA market.
There is plenty to take from this podcast for all brands big and small. Marketing isn’t cheap and the results are never guaranteed but there is quite a variance between successful and poor performing agencies. Nic and Carmen really enjoyed speaking to Hayley getting her perspective on what it takes in this current environment. We are coming out of one of the most challenging times for any business and the future looks bright.
This is a little self-indulgent podcast with Nic being the focus after his company Media Stable recently turned 10 years old. The podcast brought in Tamara Cook from events company Known Associates who recently celebrated 15 years. Such enormous business milestones that it was a good chance for Carmen to quiz the key learnings from these two business owners.
Carmen dives deep into the mindsets, the lessons, the advice, the takeaways, the motivators, the drive to get to these key moments in your business. Very quickly we learn that there is business gold for other business owners that might feel that they are struggling or have felt the similar pressures and challenges of Nic and Tamara.
This is a really fun chat that the three business owners Carmen, Nic and Tamara who had a chance to pause and reflect on their business journey. There are many surprise responses to the biggest mistake and proud moments from both Nic and Tamara. Hiring staff, paying yourself, outside help, working in unusual times have all been challenges that all businesses have faced over their time.
There is very much a family and friendship theme for both businesses that have reached their milestone and it is this theme that is responsible for their success. It is critical for the joy, the outcomes, and results for their clients. There is fun and laughs right through the podcast and you can sense that both businesses are all about that. It doesn’t feel like work at all.
A human behaviour or body language expert is irresistible for media particularly when we get to digest and dissect the messaging of a politician during a federal election. It’s not just what you say it’s how you say it. The subtle body language movements can be interpreted and when we are finding out if they are telling the truth. Our next expert on the podcast cracked a record number of media engagements during the last federal election and remains in demand. Sharon Box is the Founder and Lead Behavioral Investigator at the Mind Hush Group and joins the Experts Podcast team to talk all things body language. An expert who is relatively new to the media has had a flying start but also one that she cautiously approached and has been determined to keep her own bias out of her findings. Sharon takes a moment to breakdown both Nic and Carmen in some of their body language quirks. This is actually quite confronting for both of them as it wasn’t planned but the feedback was very interesting and helpful. They were observations that neither of our hosts of the podcast were aware of and explained a lot about their true personality. Again, fascinating listening. Maybe one of the greatest media tips has been given by Sharon for all those that are a little nervous when it comes to working with media. There might be a bowel movement involved. This expert has been amazing as far as early success in the media with 18 media engagements in one month across various media forums. This very focused expert is keen to stay true to herself and has a very relaxed, but deliberate strategy on working with the media. You will be hearing a lot more from Sharon in the future
A real leader and leadership theme in this episode of the Experts Podcast looking at what it takes to be a CEO these days and what employees are looking for in their leader. Leadership looks vastly different in the corporate world today than it did a decade ago. There is more need for the executive to get out from behind the desk and get in front of their audiences. This new age leader does just this and we ask him the questions on why and how he does this.
James Curtis is the CEO of Element a planning and advisory business that is behind an abundance of key projects here in Western Australia. James is the former CEO of Football West and has never been shy when it comes to working with the media. This is not a natural attribute for the majority of leading executives when it comes to working with media. Most business leaders would prefer not to engage but James celebrates the opportunity and is the best asset that the business has.
One of first things you will note that James is a great storyteller and extremely comfortable giving his point of view with a sense of humour and clarity that is easy to understand. That is a skill that James has been working on across his time in stakeholder engagement or as an executive of a major sporting code. This has taken time, but James does more than that he invests and provides opportunity with the people in the business. Providing media training and communications strategies for the young footballers as they are the future.
“Create a space that people feel they are valued and that they get the skills and support to thrive.”
So many great messages for business owners from all sizes on empowering people around you to make your people ready for anything. Empower them to be the best that they can be and make them an asset for the business. This makes so much sense as theory but in practice it can prove to be difficult to do. There is no doubt that James is a new generation leader and certainly one to watch as he takes Element to new levels of success.
We have all heard about the great resignation but is it really happening or is just a myth that doesn’t really exist? It is a wonderful time for the employee and not so much for the employer, as there is a shortage of good talent. It is time to talk to the executive search recruitment specialists that are doing very well in this market. Businesses need help to find the right people and when they are not free flowing or on tap you will need more help from our expert today.
Laura Grierson is a director of specialist recruitment firm Acacia who specializes in finding the right talent for leading businesses and firms in the country. Laura is a self-confessed control freak and enjoys the writing and opinion pieces more so than other media. One of the great assets for any expert is knowing their strengths and who might be better suited for other media. Laura is the written word while her colleague and business partner is the TV talent.
Laura talks about her experience with the media and what kind of results have been derived from the media engagements that she has been able to produce. Servicing an industry that has been male and older has not always been a great playground for females or diversity, but industry has worked out the value this brings to all organisations. This is a wonderful time for a change in the guard when it comes to those in the executive suite and positions of power.
“If you want to change the way something is done you can’t rely on those that have been doing it the way it has always been done.” Laura Grierson
One of the real take aways you will hear in this podcast is Laura knows what she is looking for, what she is after. The media really lights up when they engage both Laura and her colleague Abi because they are smart, engaging, opinionated, and driven. These are such great assets to have when engaging media as an expert because too often it is too easy to not put your position forward in fear of offending. Laura is a wonderful media asset for any media outlet and engages in her true authentic style.
We have been searching to understand what is the meaning of good public relations and understanding what an individual and brand needs to do in a modern media? This week we chat with a veteran of communications and public relations who early in the podcast claims he wasn’t classically trained to work in PR. It is advanced brief of work and business approach that makes him an effective communicator for his clients.
David Tasker of Chapter One Advisors has been at the Fremantle Dockers, the once dominating PR firm Professional Public Relations and now driver behind his own business. It is his business and strategic approach that many communications professionals are going to learn from. Brands will benefit from the reality of what it takes and what length someone needs to go to tell a story in the media. There is something for communicators, small and big business in this podcast.
The breadth of knowledge from this PR professional is impressive and the discussion around relationships hits home well with the Experts Podcast team. The reality of the media environment, the connection with a journalist, understanding of the media’s working day and the boxes needed to be ticked off to get a story up. The calm and knowledgeable communications professional delivers some real home truths for media relationships to start, develop and prosper.
David talks candidly about the health of the PR industry and where it is heading. The modern-day communication tactics all stem back to traditional communications disciplines. There is great encouragement for all and everyone to get involved in getting your story told but with one key message make sure that it is quality. Fascinating chat with David and he even offers his number up to help those that might be looking for advice. That is an offer certainly worth taking up.
State of Social is the premier social media event in Australia if not Asia Pacific. The event into its fifth year is a destination conference for all communicators and marketers across the country.
The founder Meg Coffey believes this will be the biggest yet and has mix of international, interstate, and local marketing and communication professionals delivering their expertise to 900 plus delegates.
If you want to know what the event is all about listen to Nic Hayes as he interviews three of the speakers in Meg, Mike Drysdale of Dear Storyteller, and co-host of The Experts podcast Carmen Braidwood who is presenting on the day. You will get a sense of what you can expect, what you can get, and what you will walk away with.
This event is special and it is a destination conference for all that are looking to understand the latest trends, news, ideas, and thinking when it comes to digital marketing.
State of Social is on the 23rd and 24th of August at Optus stadium Perth. Tickets via www.stateofsocial.com.au
Divorce and marriage breakups are a reality today that does not seem to be as big a deal as it once might have been but that is different if you are going through it. There is still stigma that comes with divorce and our guest today walks through the very elements of a relationship break up in her book Welcome to D-Town. A remarkably close and personal book that traverses through life after a divorce and guide to walk through the various stages of life after marriage.
Beverly Ligman is an author, storyteller, journalist, and a media engagement manager at Media Stable. Most journalists will put down the writing of a book as goal, but Bev did not from the outset see this as her first book. No one goes into a marriage expecting it to break up, but the odds are not great. The book was cathartic for the author who wrote it to help others that might benefit from her experiences.
The team explores the disciplines of drafting a book. It is something that many experts aspire to do, and Bev speaks of her experience writing, publishing, promoting the book. It is a lot of demanding work, and you need to go into it with the right mindset. The experience and the result certainly open doors and new opportunities that we do not normally get.
There are fantastic storytelling tips in this podcast from the content creator Bev who shares her own experiences as a lifestyle journalist and driver of stories for members of Media Stable. The collection of experiences across different jobs and media houses has made Bev a better storyteller. We are the result of our experiences and while Bev’s first book would not have been what she was dreaming about as a young journalist you can be sure there will be more books coming from this author.
On The Experts podcast this week Nic Hayes and Carmen Braidwood talk to sports broadcasting royalty Glenn Mitchell. The Perth broadcaster who left the ABC eleven years and now hosting a breakfast program on Curtin Radio didn’t put up any guards or barriers to the questions thrown at him about his career and life generally.
Glenn talked candidly on his departure from the ABC after twenty-one years, his battle with mental health and his ongoing work in that space. There was a lot of laughs and intriguing responses from the great broadcaster from his time calling cricket, Olympic Games, AFL, Commonwealth Games, and other sports needing his ability to tell an audience what is going on in words. Nic raises from the start of the podcast the frog joke Kerry O’Keeffe told and Glenn’s response to this is a classic.
A joke that he shares openly with Kerry O'Keeffe “I spent 21 years at the ABC, covered Olympic Games, cricket, Commonwealth Games and the thing I remembered for most is sitting next to an idiot telling a story about a frog.”
Mitchell is sharp, he is witty, and he is enjoying the media commitments that he has with the various media houses today including Curtin, SportFM, and Seven. That voice is as velvet as it was calling Australian Cricket, or The Olympic Games and you can hear that he is in a good place.
Other topics The Experts team got to talk to Glenn about was who he believes are Australia’s greats in the broadcasting and commentating space. Glenn fell into commentating by accident but forged an amazing career over three decades and identifies who he thinks does it better than others. What his most memorable sporting moment might surprise you. The thirty minutes focus on Glenn Mitchell is certainly worth your time for sport, media, and broadcasting goodness.
For the first time in The Experts podcast history, we had the dump button ready for this forthright and passionate expert that lives and breathes LinkedIn. We are liberal with our language but when you get to know our expert well there is no filter. That is why she is the sought out after expert in the media when it comes to this professional platform for employees and employers. It is not just LinkedIn though that we see her working her charm across employment, recruitment, social media, branding, and communication.
Sue Parker is from Dare Group Australia and is an advisor, trainer, and leader particularly in the field of LinkedIn. When we think of an expert that is always chasing earned media then Sue would be at the top. It is her understanding of the media cycle that makes her such an asset for the media. A majority of the stories that Sue has been quoted are the stories that she has initiated with the journalist.
There so much GOLD in this podcast on what, who and how people are performing on social media. Sue often will take three steps forward and very rarely take a step back when explaining her view and position on topics. This no BS approach from expert is quite refreshing and if there is something that is not going well Sue will call it out. Both Nic and Sue have a certain passion for calling out those who pay for fake media and pretend to promote it as ‘earned media.’ It is straight-out deception.
When we got Sue started on the hot topics there was nothing going to stop her. She is fast, fun, forthright, frantic, and fabulous. The woman is a fighter for those looking to communicate effectively and smartly. There is a lot of terrific tips for experts to avoid certain behaviours and encourage them to do more of. Without doubt the finger on the pulse approach that Sue has will make her a great ally for you and your business.
Property and real estate are always going to make it into media because it just reaches all audiences. When we sat down with our next guest the team discovered that she could have her own show ‘CSI Property’ that investigated the properties for fault, issues, problems, or compatibility for clients particularly those purchasing from afar. This sounded like so much fun and that is just a small part of what this expert does.
Ashleigh Goodchild is an investor advocate, property manager, business owner, podcaster, founder of the PM Collective and that’s just her business life. At home there is six children and Carmen calls her the Carol Brady of the real estate industry. Ash is tireless and organised to a level that would make a President of a country blush. You will discover as you listen through the podcast that it is the joy that she finds in her work that doesn’t make it work at all.
“There’s not one thing in my working week that I don’t enjoy doing.”
Ash is a content engine that is producing enormous amounts of content to share with her networks. Her use of YouTube and short videos are fast, sharp and to the point without being over-produced. They are very real and authentic that have such an impact. The podcast PM Collective Podcast is a focus on the property management industry and the people that work within it. Something that didn’t exist before.
There’s a lot for listeners to take away from this podcast. This is important content for all experts that might be struggling for content ideas, time, inspiration, motivation, or just enjoying what you do take a leaf out of Ash Goodchild’s book. You can hear it in Ash’s voice that she loves what her work and it is that joy that makes her such an approachable and successful businessperson.
With the dust settling on the 2022 Federal Election Australia has decided to put a new government in place with the ALP taking a majority hold of the lower house. The rise of the independents and the Greens has seen a shift in the political landscape for parties and voters. The media and the campaigning of this election didn’t look any different to what it did in the past ten elections, and this is a heads up to all in politics that this is going to change.
Nic and Carmen break down some of the messages and campaign efforts of the major parties. The media gaffs and ‘gotcha’ moments were they significant or just a distraction? How did the environment hardly get a mention and why was Scott Morrison not able to win back the people? These were just a few of the questions the team addressed and looked at as being part of the reason behind the change of government.
There is a significant theme of being human, empathy, real, and authentic. Something that politicians have a real issue with and fail on just about all accounts. The errors and mistakes made by the leader of then opposition Anthony Albanese might have just made him more human. The voters certainly didn’t punish him for those ‘gotcha’ moments.
The real lesson for future elections is that the messaging needs to be more focussed around leadership, less negative campaigning as this isn’t a race to the bottom. The voters also are sending a strong message that the environment is important to them and the ‘climate wars’ that the two majors are having should be over now. With the lowest Primary vote for both major parties they both will need to shift their communications to attracting the mass middle again otherwise the rise of Teal and Green is just the beginning.
Our guest today knows full well that his expertise is not as easy as picking up a phone book or googling the number of a ‘fighter pilot’ here in Australia. You would think that all we might be talking about is the change of government or the horrors of the war in Ukraine. No, it is the premiere of Top Gun 2 and in between appearances on Seven’s Sunrise and Nine’s Today show our guest had a chat with Nic and Carmen.
Christian ‘Boo” Boucousis is a former fighter pilot, a current author, speaker, human behaviour, and leadership expert and coach. He might be adding Australia’s greatest “newsjacker” to his title as never have we seen such a demand on his time for an appearance this week on radio, television, and print. To do the two breakfast TV programs you are either a sporting icon like Ronaldo or a superstar musician like Paul McCartney.
The aviation industry is a fascinating one and the ‘fighter pilot’ is the pinnacle of that industry in the training and the lifestyle that comes with it. The training and the mindset of a pilot can be transferred to leaders of industry and that is what Boo has been doing with his business Afterburner. A fantastic program that is helping businesses make better decisions that might be under pressure or difficult circumstances.
Not only is Boo a fascinating fella with an incredible experience to share and educate others on but he is also a top bloke. He understands the importance of mainstream media telling his story and will go out of his way to tell it Well. His interviews and media engagements on Seven and Nine are two of the best of the year by far that Media Stable have put forward and we are all desperate to see the film.
“Carms it’s time we busted the tower.”
We are back in the classroom for the Experts Podcast second media lesson with our teachers Carmen and Nic.
You get told a lot what to do but the team deliver their three best three tips on what not to do. Yes the little things that you can do that will improve your media performance. They have a deep and close look at the mistakes experts in the media make every day.
This is a very useful podcast for anyone that is looking to perform their best in media like print, radio, television and online media.
Enjoy this very special version of The Experts podcast where you get all the hottest tips from the PR and Broadcasting professionals.
No guest this week as Carmen and Nic discuss the very question that most business owners and communicators ask us the most.
How do I become a media asset? Someone that the media goes to, seeks their opinion and advice. A person that is trusted and professional in their delivery to the media. This is something that many are aspiring to do.
The three best pieces of advice that Nic and Carmen share are dissected and expanded upon for all to benefit from. Some will surprise, some will be quite simple, and others are a mindset that will need work. The theme though is very achievable for all who put a little work into it.
Come and join Carmen and Nic’s best tips. Come into the Expert Podcast classroom and let’s get to work making you the best media asset you can be. There is homework for listeners to do and we hope that you enjoy this classic banter between the broadcaster and the PR professional.
Manners seem to have been left at the door these days and there are lot of factors that have caused this. Modern technology and communication platforms seem to be fertile grounds for rude and unruly behaviour. One of the earliest messages that I received in business was that it was better to be nice than it was to be mean. Very simple message but one that works to develop a respectful relationship with family, friends, and colleagues. Our chat this week on The Experts is all about etiquette and manners. Something all our politicians should tune in to.
Louise Percy of the Percy Institute is a business that trains and teaches you manners and etiquette. Something that isn’t prolific anywhere these days and has become quite novel for those that are looking to stand out. Louise has a fascinating history working in media with some of Australia’s great politicians such as Malcolm Fraser and Paul Keating. This wonderful backstory has both Carmen and I sitting on the edge of our seats listening to what it was like for some of Australia’s best-known politicians when there was no social media or a 24-hour news cycle.
There is a big difference between protocols, etiquette, and manners. Our expert Louise Percy breaks down each of these beautifully. In 1992 it started as a finishing school with a My Fair Lady approach to then becoming an Institute of International Protocol. The ability to communicate face to face has become difficult for many and the simple respectful behaviours seem to have been lost. It’s not just what you say, it’s how you say it, it’s your mannerisms, your body language. There is so many non-verbal cues that we are either delivering or not delivering that we need to work on. These are skills that need to be exercised.
Etiquette is the choice to show respect. Louise says it all starts at the family dinner table where the skills and communication tools are learned. There seems to be a gap in this practice recently. Louise shares some wonderful tips on how to communicate with younger people and getting them to take an interest, demonstrate empathy and really connect with them. This is a delightful chat of respect, values, interest, intelligence, behaviour, and everything that builds solid relationships. Not just for the corporate and business world because there is a lot of people that are finding themselves in new relationship situations as they get older.
This week on the podcast we talk purpose and what it means to businesses and how it can help them become better at what they do both internally and externally. You will quickly gather that our guest has a lot to offer to small, medium, and big business in understanding what we do and why we do it. It’s a fascinating chat that anyone that is in leadership or owns a business should go through the exercise of discovering more about themselves. Too often we are caught up in our business and not working on our business.
Dave Clare is an author, coach, speaker, and trainer in all things purpose. When you listen to Dave riff about the very core things that he is obviously passionate and enthusiastic about you can hear it in his voice (and Canadian accent) that he is an engaging speaker and presenter. His ability to break down complicated thinking or theories that a business owner might have is clearly conveyed back to them in what they can understand but maybe more importantly what their customers “who they choose to serve” can easily understand.
The chat has so much value, but this did catch the attention of our co-hosts Carmen and Nic when Dave started talking about SHIT values. An acronym that every business seems to claim as their values, Service, Honesty, Integrity, and Trust. These are the very core for every business and should be taken as a given. It’s the values that are unique to you and your business you need to make sure are published and adhered to from the top down that will make you stand out. The way Dave articulates this is again why all businesses need to get coached regularly through this process.
Without doubt this podcast will make you think. The other gold that you should be looking out for is the FLOW. Another great message hit home is that employees are looking for coaches and not bosses. Make sure you learn the number one rule don’t call your employees “staff”, a mistake Nic Hayes is not likely to repeat. Right from the start of this chat we are working on our business which you can play along by asking the same questions with your business. If you can get Dave into your office to look at your purpose and values, be assured the effort and the investment is well worth it.
It wasn’t that long ago that our guest on the Experts Podcast was a face that you will remember as a journalist on the very popular television current affairs program Today Tonight. Her journey has taken her on a new path to work behind the scenes telling other stories but there was one story that she needed to tell. Her own. This very brave woman has documented and recorded her challenges and trials of getting pregnant and starting a family. It is one of the most personal stories that is told that has an incredible response with those that are experiencing similar issues.
Cassie Silver is in the studio talking to Carmen and Nic and it doesn’t take long before you start to hear the raw emotion in the storytelling of this former journalist and now content producer for brands via her own production company Silver Lining & Co. There is even the occasional interruption from the very joy that Cassie will describe has her greatest accomplishment, her son Stan. Cassie started a podcast “What to expect when you are injecting?” a focus on infertility, IVF, miscarriage, health, and motherhood. A very raw and authentic podcast of the emotions, the tragedy, the wins, the real issues that a family experiences. It has been so powerful.
One of the great messages amongst many that we get to hear from Cassie is her determination to deliver authentic stories that we all can take on board in our own content production. Her podcast is a classic example of that but that has now carried over into her work as a ‘storyteller’ for her clients across a broad section of sectors. The quality of the work improves, and the audience can connect with real storytelling in a very deep and meaningful way. The personal touch is very special, a very human story is so powerful. If you can do this as an expert with your content, then you will be successful.
It’s very hard not to get emotional around this topic and the feedback that Cassie has received over her time has made it all that more rewarding. What did start as an exercise of helping her get through the experience by doing a podcast has been a support for people all over the world. The bravery to be so open, so candid about something so private is an inspiration to so many. It is fascinating that Cassie’s job was always to tell other people’s stories, but it was her own that has changed everything.
While in media we can see so much is changing but there is so much that hasn’t. There are elements of communication that will remain the same forever and the very basics are never lost. Sure, the platforms are changing, the audiences have greater choice, and we are experiencing very unusual times. This week we talk to a veteran of media, a producer across radio and television. He has also dabbled in the corporate communications world which really gives this expert a well-rounded approach to communications.
Phil Sylvester is the General Manager of Media Stable based in Sydney and his pedigree of media is quite phenomenal. Having worked with some of Australia’s most influential presenters and programs he now controls the east coast region of Media Stable supported by a very capable team of journalists and engagement managers. Phil is a student of ‘earned media’ and ‘content marketing’ in fact Phil was doing it long before a term was coined for it. There is a reason why corporates and big business like to employ media people and journalists. They get communication.
From the start of the podcast Phil is filling us with content gold and you can hear the messages come out from this great storyteller. His experience and high energy and love for media is rare these days particularly from the behind-the-scenes space of an agency like Media Stable. Not short of an opinion or a position he certainly has made an incredible mark on the experts that frequent the services of Media Stable. They have benefitted with greater engagement, better pitches, and storytelling.
Even crafty communicators and teachers of media Carmen Braidwood and Nic Hayes felt like they got a good old-fashioned communications lesson from Phil. Experience and relationships are everything in media and we get to hear from a master in this podcast. While the trends will continue to change the fundamentals of communication don’t. We must be better in this space and be careful that you don’t get caught up in the glitz and glamour of those pretending that they know media and communications.
Our guest on The Experts is an academic and a successful media commentator. He understood early that it wasn’t good enough to just write for journals and keep the opinion and position on matters strictly to the lecture theatre. It is critical for any expert that they make sure that they are known, are prepared to comment and be available. Three critical characteristics of a successful expert. The very first television appearance for this United States politics expert was with Derryn Hinch on his Sky News show. He nailed it!
Associate Professor Aiden Warren from RMIT got his start in media not because of the media team at RMIT. In fact, they had to contact him after he appeared on Melbourne talkback radio station 3AW. The media engagement was setup by his friend at Media Stable and they have been putting him forward to media ever since. Aiden walks through his experiences of engaging media and has many useful tips to help first timers to work with mainstream media.
The chat quickly turns to reluctance from academic experts to be more media savvy and get themselves known despite the obvious benefits that come with building your personal brand. Nic recalls a podcast chat with Dr Kathryn Shine of Curtin University and the steppingstone for female academics to put their hand up to represent their field of excellence or expertise. This is one big pep talk for more academics to be more accountable in mainstream media and start sharing their thoughts and opinions in media.
There is so much more academics and great theory driven educators can be doing in mainstream media. Following the advice and example of Aiden would be a good start for many in the education sector and don’t rely on the University media team. In the most they are ineffective, out-of-date and have very few valid media connections. It’s your personal brand so you want to be responsible for it.
A chance for Carmen Braidwood and Nic Hayes to properly catch up and have a chat about each other. A deep dive into what each brings to the table when it comes to working with the media. What they bring to the communications cycle and how to prepare, pitch and engage media. Some might say this is a little ‘self-indulgent’ but after listening to the two of them you get to understand a little better where they sit in the media cycle.
Carmen is a media professional and without doubt the podcast has picked up to new levels of quality and value for the listener. Her business “Confidence on Camera” is critical in a world where so much content is presented online and in video format. The ability to produce, present, and amplify your messages and opinions through the lens has become so critical for small and medium sized businesses.
Nic has worked in media 25 plus years now and predominately behind the scenes in the media intelligence sector, PR, journalism and now running Media Stable a platform where experts and media connect through quality content. A tool that media and businesses have been using over the last decade and getting great results for their personal and business brand. The chance for Carms and Nic to riff without notice is what they will both say is the most fun. You listen to them each week interviewing a fascinating expert or media but what is it that each of them does? What do they enjoy? Where did it all start? It’s a good little insight into the two presenters of The Experts from where they have been, where they are and where they are going.
In this episode of The Experts Podcast we talk radio, the future of the industry, the competitiveness, the losses, the gains and what it takes to make good radio for an audience. Carmen and Nic get to spend some time with the boss of ABC here in Perth and feel out what makes a good story and good talent. There has been a lot happening at the national broadcaster particularly over the last 12 months and we go straight to the top to find out what has been happening. There were certainly some uncomfortable moments for our guest when we got a little personal and you can see that the station is more than a job, its family.
Sarah Knight is our guest this week and she is the Local Manager ABC Radio Perth. A voice you will have heard over the last 33 years maybe in the regions and locally as a broadcaster in her own right. When quizzed which would you prefer broadcasting or managing? It’s a resounding preference to broadcast, “wouldn’t anyone choose that?” Sarah has a very clear understanding of her audience, what changes have come into play in recent times and where the station is heading. Local is at the heart of every decision that is made and that is very clear particularly with the programs and presenters that are in place today.
The loss of Russell Woolf last year was brought up and you can hear the pain and raw emotion that Sarah and the ABC family still feel for his passing. It was so unexpected but the way everyone came together it was such a special moment and opportunity for the station to share ‘Rusty’s’ life so publicly. The other great character and ratings giant Eoin Cameron also got a mention because of the effect his passing had on Perth and the ABC family. It’s been something that Sarah wouldn’t want to go through again but hats off to the way the whole station and the audience said goodbye to some radio legends. We did have a few laughs remembering them as characters.
The idea that the ABC doesn’t listen or look at the competitors is squashed quickly. Of course, they are looking at their stories and talent. It is a competitive industry, and you would be worried if they weren’t. There is no exact algorithm for what makes the perfect radio story, but Sarah correctly identifies the highest engaged segment for radio is when a linguist expert comes on. Everyone goes crazy for it and that also applies to commercial radio who love a ‘wordsmith’. We don’t always know what makes great radio, but we do know the ABC Radio Perth is in good hands with Sarah steering the ship.
Our two guests this week have been forging ahead with their own podcast and it was wonderful to get their insights into how they include this in their very lives. They are fitness and well-being experts that have bonded like siblings with a view to help and support those in their industry. They aren’t natural broadcasters, but they have built quite a rapport with each other that they sound like they have been doing this for a decade.
The host of the C-Word podcast is Carla Thomas and Cal O’Connell, and they sit down with Nic and Carmen to have a chat before they kicked off the start of their podcasting year. You immediately get a sense that these two know each other so well. They both complement each other’s experience, knowledge, and views with an intelligent, witty, and entertaining approach.
They are such enthusiastic individuals that you can see why they get so much from each other and the guests they have on their show. They bring them to life by making them the heroes of the podcast like all good broadcasters and hosts do. This is impressive when you consider they have had extraordinarily little media experience. Carla is starting to make an impact with mainstream media, but it isn’t what they have been trained to do. They are a fresh and new voice for new generation that are very health focussed.
Finding sponsors, finding time, finding guests, and dare I say it the motivation to deliver a podcast on a regular basis is difficult. Their grit and determination that these two possess is what others should be aspiring for when telling their stories. You will hear that they questioned themselves on the ‘why’ and for what? Nic makes a point with both Carla and Cal that do more podcasts without guests because they are particularly good on their own. You can be sure you will be hearing more from both Carla and Cal.
Apologies for the last 20 seconds at the end ... we got cut off. Nic truly is the worst closer of an interview. Also if you are offended by strong language maybe this podcast isn't for you.
The guest on the podcast this week is a livewire, full of energy that has gone from regional radio, Big Brother, commercial breakfast radio, a mum and now is a marketing coach. When you listen, you will love the authentic, real, and personal chat that this media personality has worked through over her time and the obvious shift to a new career path. Now is the time to warn you before you press play on the podcast. Our guest isn’t your usual marketing type, this is certainly one unique individual and there will be quite a bit of swearing going on.
Heidi Anderson is one colourful character, and you get the sense she has been set free with her support of women and their ability to confidently market and sell themselves and their business. The language is authentically Heidi and there are no apologies from her when it comes to the way she delivers her messages. Radio as we discover didn’t allow her to be her true self. Management designed a role and persona for her and had to be played out publicly. This was stifling for an individual like Heidi and Carmen felt her pain having gone through the same ordeal.
“When you make people feel they want to buy from you. Marketing is the same thing we do in radio.” Everything, that Heidi teaches is a product of her time and experience in media. Sitting down with this remarkable lady and her honest and open battles she has had with confidence, body image and general well-being it is refreshing to hear her story. Her engine that keeps her going has been her life experiences and the realisation that she can be herself now. This is what she is teaching to her clients each day.
‘Memorable as fuck marketing’ is Heidi’s new program and you can find out more on Instagram by following her @_heidianderson. As you know we love the personal stories at the Experts Podcast, and you get one big one here from start to finish. You will laugh, you will cry, and you will find out things about yourself that you didn’t know you can do. We can assure you that this episode of the podcast will stand out in your memories for a while.
There are a lot of experts featured in the media, but few are engaged like our guest this week on the Experts Podcast. The topic of ‘Grey Area Drinking’ is a one that we haven't heard until recently. The growth and uptake of alcohol-free spirits, wine and beer across the globe has been enormous because of consumer demand. The reality around the health issues that alcohol has on our health and wellbeing is currently being amplified widely. Not to mention the hidden issues of it's personal effect on mental health, relationships, work, family, and life. It is a hot topic in the media.
Sarah Rusbatch is a speaker, trainer, business owner of Free Sprit Company and a Grey Area drinking coach and expert. She has done a number of big ticket media appearances on radio, television, print and online media since joining Media Stable in 2021. Sarah has a very personal story to share, and it resonates well with audiences. The depth that Sarah can share her story varies depending on the media and the time allocated for the interview/segment. The longer form (e.g. podcasting) in Sarah's case suits better for her messaging because it takes time for the listener, reader, or viewer to reflect and connect with the messages, however in a very short time Sarah has learnt how to adapt it to suit shorter segments on television and FM radio.
In this podcast Carmen and Nic get a bit caught up in the topic and find themselves reflecting on their own experiences with alcohol. Sarah is certainly not anti-alcohol or demanding of everyone to become a tee-totaller - her message is simple, you need to assess your relationship with alcohol as it might be contributing to the cause behind issues in your life. Sarah's style of storytelling is comforting and assuring, and paired with her English accent it is always engaging. Many people struggle with alcohol. Sarah let's us know that we're not outcasts, we're not alone and most importantly there are solutions.
Not all experts are able to give such a personal account of their expertise the way Sarah tells her story. Real life experience is certainly an advantage when you are communicating. The topic of alcohol resonates widely because it is so culturally ingrained in everything we do, but also because we are also now particularly focussed on our health and wellbeing. You will certainly be hearing more from Sarah in the future.
The life of an influencer isn’t all parties and glamour. It is demanding work. What happens behind the social media posts is a full production of content design, delivery and follow up. We do get caught up in the perfection of the online world but when brands are paying you to deliver a message the stakes are high. However, it doesn’t stop at getting the content out, there's also managing and engaging the audience.
Ashleigh Jade is an influencer and an Instagram coach. She has taken her audience and built a business that communicates to her engaged audience of 111K Instagram followers and 1.3M in the Facebook community. Brands and businesses engage Ashleigh to support, endorse or create content around a message or product.
There are a lot of people running around calling themselves influencers who are just looking for free products and services, but there are very few that have managed to commoditise it like Ashleigh. When you listen to the passion and energy that Ashleigh has for her network you can see why brands are keen to collaborate with her. The engagement is high, the quality of work is exceptional, and the results keep businesses returning.
In the glossy world of social media where everything is perfect and air-brushed it is wonderful to discover a true and authentic character like Ashleigh. Her giving nature has also made her a sought-after coach to others that are looking for help and support in starting their influencer and social media careers. You'll be in incredibly capable hands if you are working with this astute businesswoman.
The pathway of a broadcaster and a media personality can be varied. The most general source of a radio talkback host or someone heading down that path is a journalist from print, TV or online. There might be a few lawyers or even reality TV stars. AFL footballers aren’t generally the source from which broadcasters are derived unless they are reporting on sport, but this former AFL Premiership player has something special about him. He is intelligent, genuinely inquisitive, doesn’t take himself too serious and really is a good bloke. You will get a lot from listening to this podcaster and broadcaster tell his story.
Will Schofield is a recently retired West Coast Eagles player with a passion for storytelling. His enthusiasm and energy for media is one that many from his industry wouldn’t really celebrate particularly from an early age or early in your career. Will has a reputation for his honesty and speaking his mind. It’s quite refreshing particularly as the AFL industry generally trains their employees to deliver the standard responses. You won’t see a lot of footballers that would be able to do what he is doing. Will puts it down to his parents’ upbringing, conversing with older brothers, and a work ethic that meant he was working for free when he didn’t need to.
One of the interesting discoveries in the podcast is the influence that recently passed ABC broadcaster Russell Woolf had on him. The power of listening to the questions and the interviewees. The skills that he has been able to take from being an elite athlete to broadcasting has been a big influence. Will also believes that because media isn’t something that he has been a big part of until recently that he isn’t restricted by the protocols or the expectations of a traditional broadcaster. This broadcaster won’t be told what he can and can’t say.
“Footy and media is the same… the closest feeling I have got to playing football is working in the media.”
The podcast that is getting a lot of interest and people listening is Back Chat. Real sports insight into the sporting stars around the globe. Asking the right questions and being able to get behind the scenes and ask the questions that audiences and sports lovers want to know. The Andrew Bogut podcast was a classic example of an interview that started awkward and difficult but then opened to an entertaining and informative chat. Will has a big future in broadcasting and his style will resonate with the audiences of today and tomorrow.
This is the podcast you need to get fired up for 2022 and to start thing about doing it completely differently to the way you have been doing things. If you have been trying to get your message across, content out, foot in the door and you have just been getting crickets then this podcast will scratch your itch. We bring one of Australia’s leading branded entertainment and storytelling experts to the podcast to give us some tips on how to communicate better. Mike Drysdale the General Manager of Dear Storyteller is no stranger to The Experts Podcast as he has been on before but the mission for Mike this time was to deliver us some quality tips for those that need help in getting heard. This action packed 30 minutes dive deep into some of the key elements of storytelling and the kind of communications mindset you need to have to be successful in the media space. Listen to the tone of Mike’s voice when he talks, listen to the theatre that he adds to each of his tips and advice. There is so much for experts, leaders of industry and business owners to mirror in the preparation, delivery and follow up of your content and media engagements. The key message that was coming from the podcast is that you have permission to do things differently. “Don’t just be good; Be great”. You will have to listen to the podcast to get the tips for more audience focussed content and methods to achieving this. The conversation just flows strong from start to finish but you do get a chance to come up for air and see if there are some changes you can put into your pitching, storytelling, content, yarns, opinions, and views. One of the best pieces of advice is to achieve the unexpected. Turn up where you are not supposed to be, and you will get results.
The Experts Podcast gets some interesting correspondence but this one just about takes the cake for the being the best yet. It is an amazing unsolicited email pitch to appear on the podcast using the very information and education that she got from the podcast. It is pure magic and works on so many levels as a pitch that we wanted to get Dr Josephine Muir on the podcast to discuss it and find out a little about her product.
The only way to explain how good this pitch was to receive is to publish it:
Dear Nic, My name is Josephine Muir, CEO and co-founder of a Perth-based start-up called Noisy Guts. I listen to your podcast. As I listen, I often take note of a key take-away lesson or action item that I can implement to scale my small business. I am wondering whether it would be useful to your subscribers if I were to volunteer as a guest on your podcast to demonstrate how I’ve implemented lessons from your podcast’s guests. I can use practical examples of how I’ve taken tips from your podcast and implemented them in my business. For example, here are 5 nuggets of gold that I’ve executed upon: 1. From Jessie Weatherley – give it time, don’t give up too quickly; and don’t expect an immediate ROI 2. From Jessie Weatherley – the work doesn’t end with the media appearance; maximise & leverage your media by re-packaging the content 10 different ways. 3. From Lanna Hill – people trust people, not brands 4. From Nadia Mitsopoulos – find stories that connect with people. 5. From Saskia Loosjes - pitch stories that are interesting to the media’s audience, not to you.
And I can explain how we implemented the nugget, what challenges we faced in doing so & what we learned in the process. For example, in the week leading up to the AFL Grand Final, I pitched a story to the media about footy food. This was based on some fantastic stats about the number of meat pies and buckets of chips consumed in the last grand final at the MCG and how Perth was likely to stack up in comparison. I then did an analysis of the gluten-free, vego, vegan and hallal options for people with specific dietary requirements. The result was a 15 min radio interview. We then re-packaged the info for social media which was drip fed throughout the week. This resulted in high website traffic, etc. Let me know if you think this would be of interest to your audience.
Kind regards,
Josephine
It might be considered a little overboard, it could be seen as an ego stroking exercise for the hosts of the podcast. It could even come across as a little eager. It might do all of that, but it had the desired effect that Josephine was looking for and then more. This genuine reach out was well thought-out, diligently researched, and professionally executed. All the lessons that Josephine learned from The Experts Podcast, and this is a direct result of that.
To get this kind of feedback from the podcast is exactly why we at Media Stable and Expert Registry do this. Helping and educating those to be better communicators with media is the goal here for businesses big and small.
There are very few brands that have a human voice and a communicator that represent it and deliver the necessary content and responses required. These people are critical for the success of a campaign, or a crisis and they need to be motivated, keen and invested in the organisation that they are representing. Our guest this week in the opinion of the team at The Experts Podcast is leading the charge for one of the most impactful spokespersons.
Jane McNamara is the Corporate Affairs and Communication spokesperson for one of our most important utility and infrastructure being the NBN. Imagine living in a world without the internet and wi-fi? You can’t right! Our guest on the podcast fronts up to media all over Australia to answer all the questions of customers when things have gone wrong but also gets to tell some of the great stories that a connected world produces today.
A spokesperson is not a rare title as most businesses and brands have one. There is though a vast difference between those that do it well and those that don’t. The reason that Jane has had so much success is that she genuinely cares, is passionate about the brand and it is more than a job. Her former life as a journalist does help her work with media but you can’t fake empathy and sincerity. This is what you get with Jane McNamara in buckets.
“Are you conscious how important the role of NBN plays when we are trying to connect with family and friends when governments are trying to keep us apart”. The conversation with Jane is a template for all spokespersons and representatives of brands to work with to become a better communicator. If you can take on a few of the actions and characteristics of Jane in this podcast you will be going places to be the best communicator of a brand. The energy and the knowledge are so important for the media to be able to access but there is so very few that can deliver. Jane certainly does deliver!
A look back at the last season of The Experts Podcast. Nic and Lanna discuss what they took away from the last series of guests from the podcast.
A lot of takeaways from a really interesting series of experts and media that have given us their time.
One of our favourite marketers is our guest today and I don’t mind telling you that she is special. Not just for the skill set she provides to businesses and brands but that she teaches and engages with such passion and energy. Marketing isn’t just a transaction between two businesses. Very quickly you will see that Jess believe the role of marketing and its implementation should be carried by the business.
Jessie Weatherley of Jork Consulting is the real deal. A natural communicator and a real breath of fresh air when it comes to marketing. The simple tools and tips that are presented here are very straight-forward, but it is amazing how many of us don’t do it. Get involved in the strategy and goals of your own marketing and take responsibility for your own marketing destiny.
There are so many similarities in the approach to marketing as there is to be working with media. Jessie’s advice is to be patient, be persistent and don’t give up. A line that you will hear often when it comes to building your brand in front of the media. Jess is niche in her service offering and industries that she works with but can apply a very general approach to most sectors. Her own media work and appearances already has seen her a natural expert with her breadth of knowledge.
One of the other characteristics that is very appealing about Jessie is that she has faith in her ability to help others excel in what for many doesn’t come naturally. Her focus on the accounting, legal and architect sectors which aren’t renowned for their ability to market, promote, tell stories, engage with their prospective audiences is inspiring. You know you are in good hands if Jessie is looking after your marketing needs.
In a pandemic world the opportunity to put on events with 550 people in the room are few and far between. The recent State of Social held in Perth brought together digital marketers, communicators, brands, and individuals that have a passion for the latest in everything digital. This event has truly become a must attend and when the borders do open it will be a destination conference on both a national and international level.
Meg Coffey is not unknown to The Experts Podcast in fact is the first guest we have asked back on to talk about her amazing event. We wanted to get a feel from here directly what stood out, the highlights, the challenges and what makes this event so special. The chat is raw and honest in only how Meg can deliver it and there is always going to be a few laughs.
The chance to talk about the presentations that caught our eye was big on the agenda. Across the two days there was a lot to work and comment on and the team dissects this very carefully. The other big issue that was discussed was the future of events and what they look like as we come out of the pandemic. Perth as a destination for events and breaking away from the traditional venues in Sydney and Melbourne for communications conferences.
There is always extra pace and step when Meg is in the room. Putting on such a large convention is obviously very taxing on your time, energy, patience, and I would imagine mental will. Meg is a natural at this now and has got three under her belt. You know that the next one is going to be bigger and better.
If you have listened to the podcast for a while, you will worked out that there is a lot of good people in media. I am not sure that we have even had a difficult interview across our time but this one with our executive producer across radio and television was particularly good. We certainly like characters at The Experts Podcast and he is no exception to the rule.
Ryan Rampling or ‘Rhino’ to some has had a very influential career in media behind the scenes as a radio producer, Television Chief of Staff and now Executive Producer on a local television program on Channel 7 Flashpoint. Nic’s last question of the podcast on “why always at the back and never at the front?” really sums up this thinking media professional. It’s in his nature, in his blood to ask questions and be inquisitive. This is what makes the job most enjoyable for him and in fact makes it more than a job. It is his life.
The very thing you notice early with Ryan is that he likes to talk, he is very comfortable communicating, and it is this skill while very much in the arsenal of other producers he will go the extra yard to make sure that he has reached that talent, expert or prospective interview know what he is trying to do. He genuinely cares on getting the very best on air and the very best from his talent.
There is a lot of good advice for all prospective experts in this podcast to work with not to mention the guidance budding producers and journalists can get from this young media veteran. There is a lot of good stories still to come out of Ryan in future years and not just the ones we mentioned. The media might be changing but good old-fashioned media and communication skills will never go out of style. If you are short on these skills reach out to Ryan as he has bucket loads of it.
Follow Ryan on Twitter @RyanRampling
The guest this week has written a book that certainly grabs your attention quickly. ‘How to be a badass’ is the book that gets our tongues wagging and wanting us to know more about this author and emotional intelligence expert. I think sometimes you take a risk when you put such a confronting title on your book, but you are also taking a risk if you don’t.
Nikki Langman is an author, speaker, and a coach to people on how to get the best from themselves. Using her own backstory that came out during the podcast is one of experience, bravery, and determination. The way that it came out was almost accidental and reluctantly, but it is this story that makes her so relevant today and her messages required during this pandemic.
When you break down the acronym of the book’s hook word it really explains what it is all about and in times when we are all being challenged there is some great themes here. Brave, Authentic, Direction, Action, Self-Love, and Self-Talk are all that we need now. Therefore, this expert will be in demand as we navigate out of the pandemic times.
Emotional Intelligence was just tagline two years ago but now we are understanding the need for it when we are being challenged from so many fronts whether that be at home, at work, social media, and society generally. Those that have practical experience and a story to tell have a very important narrative that certainly does resonate in times like this.
One of the most influential voices on Perth radio belongs to our next guest and it has been a mighty journey for her to get to the Morning Show of the ABC. Starting her career in the early 1990s as a television journalist learned her craft in the bush of Bunbury and Albany and eventually migrated to radio as a part time producer and now has the lead job. A truly considered and thoughtful person and it was a real joy to get her backstory.
Nadia Mitsopoulos is the ABC Perth Morning Show presenter and is up and about delivering an educational and entertaining program for her listeners Monday to Friday.
“If you have an experience to share, to learn from, or a story to share then that matters”.
Nadia and her team of producers work on to find the stories that people care about. We do ask Nadia the hard question very quickly the battle between the ABC and commercial radio. The difference and the competitiveness between the two. Nadia true to form sends that one back without hesitation with what she stands for and not following others.
The tips that Nadia delivers to the team is GOLD for all experts to take on board. There is a significant difference in the style of the pitch to the ABC but mostly the same advice applies as it would to every other media. Get straight to the point, target the media, and know the audience. Like every media whether it be radio, television, print or online there is no time to mess around in your storytelling and pitches.
You will very quickly hear in the conversation that it is relaxed, fun and natural which is what Nadia delivers to her audience. There is no reference to outrage or shock that many can associate with talk radio and the team could have chatted to Nadia for hours. Unfortunately for The Experts Podcast the memory card failed with one minute to go so we lost the final sign off but there was no way that weren’t going to broadcast this insightful interview.
Sincere apologies to everyone the last minute of the show was lost due to a recording error. We contemplated doing it again, but it was one of Nic’s long sign offs so you only missed a little. Thanks for listening and Nic promises to make sure that doesn’t happen again.
There are certain individuals that will just stand out and make an impression on you immediately and our guest on The Experts Podcast is just that type of person. A recent graduate from the Expert Registry program and is now getting ready to make his own mark on media in the field of marketing tells us how he has come to be here. A national marketing manager for one of Australia’s most competitive and known brands. Now runs his own agency that he launched in a pandemic.
Matt Doherty has got an impressive resume from respectfully humble beginnings. His very core belief structure and approach to his craft is built on relationships and authenticity. Something that you discover very early in the podcast when he talks abut what drives him and what sets him apart from others. The very hunger to charge up the corporate ladder started from the bottom, and he wasn’t parachuted in midway. Matt got his hands dirty and did the very practical things that others would learn the theory of in a classroom.
We get Matt to answer the question that confuses even salespeople and marketers. What is the difference between sales and marketing? The response is one that you will want to note down and carry with you because the clarity between the two is explained brilliantly. We loved that marketing isn’t just for today and tomorrow. Done well it is well beyond that.
Matt has a personal brand that he markets effectively through his own platforms which is aligned with his business brand. Well known for his suits and ability to network at events he appears to be everywhere and anywhere worth being. While many marketers could be forgiven for slowing things down during the pandemic Matt sees it as an opportunity. This a podcast worth listening to and guy worth connecting with.
When you want to know the future of traditional media you can go to those that have always consumed it or you can go to those that are looking to be a part of it. You go to the student journalism students that are looking to make a career of it. What makes them tick? Why do they do they want to be a journalist? What draws young people to journalism and media?
This week on #TheExpertsPodcast we discussed journalism with student Adam Di Tullio. He is deep into his Postgraduate and spent some time with Media Stable to understand the behind the scenes of a communications company. We were very impressed with Adam’s appetite and desire to get a full understanding of the media cycle.
The very honest and really engaging chat with this intelligent young man and his journey in a very demanding course is such an eyeopener into a future journalist and producer. There is so many little tips for those that are looking to engage media by finding out what a students life looks like. The WAAPA course at Edith Cowan University is action-packed, full on and it is the most successful media course in the country with 100% employment rate for the students. There are not many University courses that can claim that.
The media today is vibrant, electric, fast-moving and journalists are doing a great deal more than they used to do a decade ago. Listening to Adam you can hear the energy, the enthusiasm and a sparkle that exists that comes from youth but also from an appetite to tell stories. At Media Stable we have always supported the students of today as they will be the journalists of tomorrow. As experts we should have the same attitude as you never know the student you are engaging might be the executive producer that calls you up again from a high rating breakfast radio show very soon.
Nic and Lanna take a moment to review and highlight some of the podcasts from the recent season. These are a few podcasts you might want to have a look at;
Janine Chatfield – a real standout for the team. Janine delivers so many wonderful tips for working with FM radio. This media professional delivers for her audience. This podcast even gets talked about by one of the breakfast shows here in Perth. A must listen.
Holly Ludeman – Maybe one of the most brave and inspirational campaigns we have been involved with. Holly did not set out to be an expert and voice for her industry, but she did not take a step back when it was asked of her.
Gareth Parker – A breath of fresh air and one of the most informative broadcasters on breakfast radio, and we got to speak to him 9 days into his new role. A fun chat... and Lanna is a fangirl.
Steve Harris – A big name in the communications, marketing and advertising industry that needs no introduction. He was quite generous with his observations and the future of the industry. The most downloaded of The Experts Podcast to date.
Melanie McFarlane – What a down to earth chat about the issue of immigration, visas, workforces, and international borders. Melanie has a very infectious way about her, and the banter was real and informative. An expert that will be busy over the next 18 months.
Tania Cecconi – This was such an important chat with the Executive Officer of CEO's for Gender Equity. The timing and the issues in the media have really been deep this year but the conversation cannot end there. Tania has a wonderful approach and attitude to her work. Great listen.
Karina Chapman – A big moment for Lanna where she got to interview someone who started by doing the Expert Registry program and is she's now getting regular media. A fantastic expert that has managed to be very broad with her topic across love and friendship. A wonderful expert doing great things.
Dr Kathryn Shine – We generally don't have a lot of academics on the show, but we needed to change that. Recently Kathryn did some research on why female experts are less represented in media. It is a topic that is unpacked and both media and experts can afford to listen to this one.
Sarah Wells – A finance and money expert that does not make it complicated. A natural relaxed communicator that shares her experience and knowledge which even made Lanna and Nic check their books that night. This is the perfect example of embracing and being calm with media.
Julie Adams and Lorna Cook – Our two ladies from Chemo@Home and maybe one of the most important podcasts of the season for Nic. He got emotional and political for Julie and Lorna. Which never really happens. It is a must listen for those looking to get a worthy message out.
Finally, we threw in the Media Stable Engagement Team of John Solvander and Emily Morgan. These two are very comfortable behind the scenes and away from the spotlight. Do yourself a favour and have a listen to these two.
Thank you for listening and supporting The Experts Podcast. Please leave us a review if you have a moment. You can get in touch by emailing nic@mediastable.com.au or lanna@expertregistry.com.au
It has never been easier to access credit and money. Debt is cheap now, and that doesn’t mean it's a good thing. There are so many products and services that want our money. Technology is making it so simple to make purchases that you probably don't need. The very simple rule of financial advice is one in one out. What am I prepared to give up having later in life? Very simple but very effective.
Our expert this week is money and business expert Sarah Wells. A very easy to listen to episode about a topic that people tend to avoid when it comes to their future with money. When Sarah talks, she makes saving money, debt, budgeting and all the bad habits we have in spending seem easy. Both Lanna and Nic found themselves evaluating their own behaviour throughout the podcast and that is the beauty of Sarah’s approach. She makes you want to think about your money in an engaged and enjoyable way.
One of the great findings in the podcast is the similarity between financial consulting and being a successful expert in the media. If you want to be successful with growing wealth or being a known expert, you need to be active, be present and take on responsibilities for your own future. There is no silver bullet for instant or immediate success, and it is those that want it who get it.
Sarah has a very natural approach to media, and she mentions that radio is one of her favourite mediums. You will understand why once you have listened to the podcast - she is a natural conversationalist. It does help also that her topic applies to us all. The attitude and determination of this expert is a great role model for those coming through, particularly when it comes to saying YES to a media opportunity. Have the courage to say YES and work out how you are going to do it before you go on air. Follow Sarah’s lead.
Safety in the workplace is a topic that is constant in all media right across the country. There is rarely a day or a week that goes by where we don't hear of a tragic death, an unfortunate accident or a company that is neglectful when it comes to the safety and duty of care for their workers. Safety strategies and measures are in place to protect people in their working environment and in many cases protecting them from themselves.
Anton Guinea is a workplace safety leadership expert, and he has a backstory that is at the very heart of his mission to make safety front of mind. When he was just 21, he was faced with a near-death event as an electrician. It is this story that motivates and inspires Anton every day in his work with businesses, to allow and encourage leadership in the field of safety. It is a very different philosophy in that it empowers and enables people to speak up particularly where safety is concerned.
Anton is a character who is motivated, passionate and has a level of energy that is infectious. The media loves these traits in an expert's interview, as it brings to life the issue of the day. One of the frustrations noted in Anton's podcast was that safety concerns only seem to be raised after an accident or a death has occurred. Anton sees it as an important responsibility to educate and raise awareness about safety as a priority moving forward.
Another safety topic getting enormous attention is bullying and sexual misconduct in the workplace which puts workers at risk psychologically. This kind of behaviour is now being called out with bravery and Anton sees this as an extremely important safety issue for workplaces in the future.
Making a connection and forming a relationship has been challenged lately and it is not just the pandemic that is causing this. Technology has been advancing us in so many areas of our lives and has set us back in forming relationships. Now this doesn't sit well with just personal relationships in the dating scene, but it also it affects our relationships with family, friends, and colleagues. It is a minefield out there and you might need to think a little deeper about how you approach a new relationship.
Conscious Connection is a revolution around relationships. Karina Chapman is a champion of conscious connection and trying to help people make a deeper connection and understanding of what you really want. Karina is an author, speaker and trainer in the space of relationships and there is something for everyone in her approach and message. You would be mistaken if you pigeonhole this lady just in the field of love … Conscious Connection covers all relationships.
The amount of media Karina has done in a very short period is impressive and the team makes a point that the topic of relationships is highly sort out by media. We are fascinated with human behaviour and why we do the things we do. Particularly when it comes to human interaction and engagement. It is something that is so general but we all experience it. This is a message to all experts that you need to find topics that are general and connect with the majority for your message to be appealing to media.
We talk a lot about getting your ‘ducks in row’ when it comes to media at Media Stable and Expert Registry. Karina Chapman has most certainly got them lining up beautifully. As an author her books are coming together, as a speaker and a trainer her messages are starting to come out in media and there is a call to action to take people to a destination to purchase. The most impressive is that Karina continues to be a student of media and her appetite to be the best she can be is voracious. This is the attitude that all speakers, authors, and experts need to be successful.
Conflict exists in every aspect of working, private and daily life. When there are human beings involved there is a high chance of conflict happening in some form. I guess in many ways it is just in our nature to fight. How we do it and the level of conflict varies greatly but also the way we deal with conflict is very subjective. We all have a different way of dealing with it and you might be surprised to hear that conflict is actually good for us.
Sarah Blake is a conflict strategist and mediator that works in just about all conflict matters except if it is family related - she stays away from this. Commercial and workplace conflict is Sarah’s forte, and it can be very complex with may people involved. In the pandemic there has been extra cause for more mediators and those that can support people who are having issues. The restrictions and the changes to life and work only amplify the issues and as a result there is a higher demand for conflict mediators.
In this podcast we noticed that Sarah has a wonderful voice tone which radiates a level of authority and expertise in her space. Her voice remains consistent in her day to day job and in her media work. It is powerful because as a listener you feel soothed, comfortable, and relaxed. It's important to practice what you preach as a significant demonstration of your authority and how you work. This is a strong lesson to all looking to engage media - you want to be able to give a sense of how you work in any media engagement or comment you make.
Sarah's episode is an interesting chat around conflict and while we recognise that things can escalate and get out of control you do sense that conflict isn’t necessarily a bad thing. Conflict is good for media as it is needed for any issue to get traction or to gain momentum. As humans we aren’t going to agree on everything so it is almost inevitable that we will be in conflict. Good thing we have a good mediator in Sarah.
If there is one thing we have learned during the challenging times of the pandemic is that we, as business owners and leaders, need help! We just cannot do it all. Our guest today has built a platform which supports and mentors businesses. Our guest was not born with a silver spoon - he had to work hard for what he wanted to get out of life. He had a very smart look and approach to turning the backstory of his life into a success story.
Our guest today is a business leader, author, and developer of businesses Nick Barnsdall. He talks about ‘the advantage of disadvantage’.
The platform Nick has created is Navig8Biz which is a support to businesses to build longevity and greater success.
We love a great story and we also love it when quality media appearances are achieved and showcased. Hats off to Navig8Biz for their impressive use of their media assets. It is just so important that we share and publicise the media we do, so that our current connections see and our future network can find us.
There is a real energy from Nick Barnsdall and the engagement and connection is obvious in this podcast. The storytelling, the experience, the motivation, the messages, the enthusiasm is all there and is told beautifully. You can always tell when you are talking to someone that has a podcast of their own, they are far more comfortable with the medium.
You can have a look at the Navig8Biz Media Page here: https://www.navig8biz.com/media/
When you get the opportunity to go behind the scenes, behind the glass of some of the biggest shows and programs in the country there is always a constant factor that defines that program. The producers of the show are in most cases more passionate and connected to its success than the talent behind the microphones. ‘Behind every great show there is even a better producer.’
Our guest is the Executive Producer of ratings winner Mix94.5 Breakfast Pete, Matt and Kymba; Janine Chatfield. This relatively newcomer to breakfast radio is experienced beyond her years and understands what it takes to stay at the top. Janine is a mum, a marathon runner, a former social worker, a former teacher and now getting up early to run a breakfast show. A student of media later in her life who has immediately made her mark on media with this significant role as an EP of such a successful program.
Local, Light and Shade is what Janine looks for in a story for her program. Local is such an important element for all media so that an audience can connect with it. The light and shade are the serious and not-so-serious interviews that is going to make for gripping radio. These are the very foundations for quality radio connected with a music station and one that has a younger demographic to that of talk radio.
“You don’t have to give me donuts just do a decent pitch and cater to our audience.”
One of the most engaging chats we have had with the media; just full of advice, tips, and insights into how the breakfast show comes together. Particularly from a FM music station perspective that is looking for a different pitch and angle. Janine Chatfield is one of the great ones that you want to have on your team, and you really get the feeling she wants you on her team.
Maybe one of the bravest communication campaigns that I have seen and been involved in, is the inspiration behind this #TheExpertsPodcast today. A movement was brought together after an industry was almost brought to its knees through the disgusting footage on 60 Minutes of a LIVE sheep export ship and a very precision PR campaign from activists that wanted to bring down this industry. The Sheep Collective was born, and the leader was a little-known Veterinarian who wanted to tell her side of the story, the other side of the story that wasn’t being told. Holly Ludeman is a vet by trade and an employee of a live sheep distributor but a person who cares for animal welfare first and foremost. We dive deep into the motivation and process of putting together a movement like this. The challenges and the requirements for this campaign to be done properly, meant it needed to be true, authentic, open and respectful. Almost the complete opposite to the campaign that was being conducted on the opposite side by animal activists.
The real hero of this campaign was the truth. Something that had been neglected for such a long time. Not just because the media wanted to tell that story, but it was the only side of the story being told. When there's only one way traffic, there's only one story to believe. When Holly and her team at The Livestock Collective came out and told the other side, it has made a real difference for intelligent people to make up their own mind.
A great insight into a humble and passionate leader, where Holly kind of fell into the role ‘accidental hero’. What is impressive is the work that the Livestock Collective is doing to educate an industry on how to tell their stories. The recruitment of both young and older people to tell their stories. Part of the job has been done to reverse the negative media, but their biggest job is still ahead of them - giving those on the land a continual voice in the city.
Diversity in its many shapes and sizes is a thread that has been on the Australian consciousness and media landscape all year, and rightfully so. Whilst race and gender diversity has driven the majority of the narrative both locally and overseas, it's opened the door for all sorts of conversations around how society is being represented in the media and popular culture in Australia. The long held status quo is being questioned, and at The Experts podcast we are all for it. Diversity of opinion and robust debate is critical for the media to be able to do its job, and for change to come about in our culture. This week on the podcast we speak to disability advocate, media diversity professional, author and model Lisa Cox. At the age of 24, as a successful executive working her dream job in advertising, Lisa suffered a brain haemorrhage. After spending three weeks in a coma, two months on life support, a dozen operations including heart surgery and the amputation of her leg, all remaining toes and nine finger tips, Lisa had to learn to how to live her life all over again. Lisa was also left with a permanent brain injury, epileptic and 25% blind. Facing what would have seemed like an insurmountable challenge to most of us, Lisa used her love for writing, media and communications into her rehabilitation and is now one of the country's most in demand media commentators, activists and consultants for people living with disabilities. Whilst Lisa is certainly not short on inspirational stories or energy, "inspiration porn" is not her focus. Neither is she interested in presenting another disability stereotype. A quote we discuss in the episode is "you can't be what you can't see", and this applies so well to Lisa's mission in encouraging different, more diverse representations of disability in popular culture. Lisa and Lanna discuss the Australian fashion and modelling industries and the word that still needs to be done in these spaces. Lisa's inclusion as a consultant and speaker for the 2021 Afterpay Australian Fashion Week is a huge step in the right direction. Whilst she's already achieved so much, Lisa has some incredibly exciting projects on the horizon and we can't wait to see what comes next for this superstar.
The experts and media come together on #TheExpertsPodcast but there is a missing piece we talk about but rarely hear from. In this episode we hear from two representatives of the Media Engagement team at Media Stable, John Solvander and Emily Morgan. They are the bridge between experts and media. They provide the advice and support each expert needs to tell their story in the way the media and their audience wants to hear it. The media crave the trust, relationships and understanding on how to pitch a story that our Media Engagement team provide. They want good streams of quality stories and experts.
While many experts and spokespersons won’t have access to a media engagement team, after listening to this podcast they might want to rethink that approach. Having someone that can go over your work with fresh eyes and an unbiased approach can make the all difference between your story making it or not.
What are the challenges that experts have in a modern media cycle?
What can you do to improve your chances of making it in the media?
How important is it to have an editor and advisor when it comes to engaging media?
What tips do you have to get your story told?
These are some of the questions answered in this edition of The Experts Podcast.
When you are looking for the finance news on the ABC television news and Alan Kohler is not there you'll see journalist and former producer Daniel Ziffer. It is not a second prize by any means and Dan will be the first to admit they are incredible shoes to fill. Dan is very well known for being the senior producer over the past eight years for Jon Faine's ABC morning show in Melbourne. One gets the feeling though that our guest this week on The Experts Podcast prefers being in the scenes rather than working behind them.
Dan is making his mark with his own unique style and approach which is both informative and memorable. He has recently added author to his resume releasing his book 'A Wunch of Bankers', written whilst covering the Hanes Royal Commission into the banking industry. The Royal Commission into banking would not be the ideal job for many journalists, as the daily coverage can be rather dry and boring, but Dan managed to cover it with flair with a dabble of humour.
We quizzed Dan on the difference between the commercial and non-commercial media and he tells us there isn't much difference. Both have a responsibility to their audience, an appetite to be the best and break the stories first. There is also no difference in the way you pitch a story or how you engage the journalist.
This podcast is a must listen for all those that have an interest in business and finance reporting. A significant takeaway is the importance of understanding the individuals that make up the media. Dan was a media representative at a #MeetTheMedia event in Melbourne a few years ago, and he was a big hit with attendees, because of his his candid and quite direct advice to those looking to engage media. This podcast will give you an opportunity to get to know the media, and Dan is one such journalist worth knowing.
Both Lanna and Nic wanted to continue the theme of equality and the push to understanding gender diversity. Having discussed diversity in the media it was very important to bring it to a business and a corporate level and get a feel as to how we are going. This is not a man hating or feminist podcast where we smash the male kind. No, it is a very intelligent conversation and one that has been brewing for a while and never has there been a better moment in our history to really do something about it.
Tania Cecconi is the executive officer for CEOs for Gender Equality and a woman that has never really identified herself as a feminist. Her experience as an executive in the public sector has set her up beautifully to educate and drive equality in a way that is measured, intelligent and in cooperation with the corporate world. Tania talks about her upbringing from migrant parents being a great staging ground for diversity, acceptance and values that motivates this business leader and changemaker.
You could be easily forgiven thinking that this podcast would be full of one-liners like ‘quotas, gender pay gap, glass ceiling’ and the like. One or two might have got mentioned in passing but certainly was not the focus. The discussion concentrates on the mindset of those that see gender improvements in the workforce and those that are looking to make their business more productive and profitable. It is not about quotas it is about good business. It is about maximising your reach and connection to the very decision makers that are making significant transactions. That is women.
Interestingly talkback radio was identified as the greatest challenge for Tania when it came to working with media. A medium that she speaks with such authority and does not mince her words. It is quickly noted by the team that she might look to reconsider that as her delivery in the longer form pieces allow for some of these very important discussions to be aired. A wonderful chat that is not only timely but with Tania at the helm will certainly turn to action.
Male v Female experts.
When you are an expert in your space your gender should not be an issue when communicating with the media, but there is quite the discrepancy when it comes to male and female representation. There is an abundance of men, but women are few and far between and the research by our guest on this episode of the Experts Podcast is looking to address this issue and how we might turn that around.
Dr Kathryn Shine is the Journalism Postgraduate Course Coordinator at Curtin University. Her research is across 30 female academics detailing their experiences and challenges of working with the media. The findings were very consistent with those that Media Stable have documented for both men and women. Some of the big hurdles for women working in media include fear of the media, fear of other colleagues, time restrictions, less inclined to put hand up and a gender bias media. The ultimate challenge though appears to be a lack of relationship with the media.
A big portion of this podcast talks about the challenges that women face when dealing with media, mainly confidence. Understanding the media cycle would be highly beneficial for those that have overwhelmingly said they are prepared to do media but cannot get breakthrough or recognition for their expertise. On the other side we look at media and what they can be doing to encourage new sources and what it can add to their audience. There is a high portion of female audience that are disengaged with the news cycle because it does not represent a female view. Here is an opportunity to grow real audience numbers.
Media Stable was able to give some interesting statistics on male and female representation on our Media Board and the dominance that female experts are having over men. Dr Kathryn was surprised but also noted when supported with media training and other support it does make a difference to achieve this. There is no doubt that both the media and the experts need to address the numbers.
Jill of all trades!
Sometimes the expertise and the industry you are working in is not the most newsworthy or immediately angle attractive to media, but there's a way to tackle this. Very similar to our expert in focus this week from a company called Chematek. What do they do? Well, they are involved in high quality oils and lubricants. What does our expert in focus do? Well, lots of things really and that is what makes her a wonderful representative of her brand.
Claire Rushe is the General Manager in Australia for Chematek, who are the authorized distributors of high quality of Italian produced Eni lubricants. Claire is an attractive and interesting spokesperson for a relatively new company to Australia.
Claire has a history of working at the highest levels in finance and trading, an engineer and is a member of Mensa which does not surprise when you understand how this highly talented person works. The discussion around bitcoin and blockchain technology is very interesting. Claire is able to explain this in such simple terms, where many continue to fail.
One of the great takeaways that we took from the podcast was that affirmation that the human representing the organisation is more interesting than the brand. This has been a big driver behind businesses like Expert Registry (media training platform) and Media Stable. The occasions where in an interview you might get to talk about the brand when your message is on point is the bonus.
A little special presentation from the team at The Experts Podcast
Nic and Lanna have a look back at the recent #MeetTheMedia event that took place in Perth at the Australian Institute of Management WA. It was the first LIVE event that Media Stable have put on in eighteen months and it was wonderful to get back in front of the experts and media again.
There was a lot of takeaways but here is a few that Lanna and Nic took away.
It is highly unusual for Nic to get political and emotional in a podcast that is designed to talk about success in media, but it happened on this occasion. The special guests on The Experts Podcast this week are Lorna Cook and Julie Adams the founders of Chemo@Home and as the name suggests, they provide a service which allows patients to undergo their chemotherapy in the comfort of their home, administered by specialist nurses. A topic very close to Nic’s heart as he lost both of his parents to cancer.
The focus of this podcast are Lorna and Julie and their journey including telling their story. It is such an important message to broadcast because the in-home chemo service they provide has an even bigger reason to be promoted within the current political, economic, and pandemic climate. The bureaucracy, stakeholders, state governments, and those in the health system have up until now done everything in their power to stop, rather than to provide and care for the very people they are responsible for.
This topic is very popular in the media as it provides all the elements they are looking for in a story. It's personal and human. There is emotion, tragedy, resilience, fight, joy and hope. Chemo@Home has done some terrific media over the years, but their messages need to remain constant for the purposes of educating both patients and the government. Lorna and Julie have adapted to doing many radio interviews while driving in the car to walking out of events to do a piece to camera for the nightly news on television.
They feel so very privileged to be there with people when they are at their most vulnerable. It is nice to receive but it is even better to give.
There really is a lot to learn from these two ladies when it comes to working with media. They are ready, willing, and motivated to make sure that they take advantage of every opportunity that presents. As a team, Lorna and Julie are two very different people and that has been one of the reasons for their success. They are genuinely the most caring and delightful ladies with a very important message that we at Media Stable are fortunate to be a part of.
Who could do with more sleep?
“Oh yes please I haven’t slept since I had children” is a story that many parents have around the country. Sleep is the third pillar of health and is as important as diet and exercise. Since we experienced the COVID-19 pandemic, the lack of sleep and the effect that it has on health and wellbeing is rampant in our society.
On this episode of the Experts Podcast, Nic and Lanna are talking to sleep expert Shea Morrison, Co-founder of The Goodnight Co. Shea is passionate about educating the world on the value of good sleep. It is so necessary for people particularly with those that don't even know they have a sleep problem. It is a fascinating subject because everyone has been affected by sleep issues at some point in their life. The good thing is that there are solutions.
Technology and the demands of society have been very taxing on the health of people, and this is also a major cause in the increases of stress and anxiety. These ailments seem to be the main driver behind sleep depravation in men and women. Children’s sleep expert Shea describes her beliefs as controversial, but I love the messaging around routine in that should not just apply to children but all of us. Not that controversial really, as many will support her theory.
The best way to a good sleep regime is to get up (do not snooze the alarm) and get some exercise. Get the body and mind moving then you are setting yourself up for a good day AND a good night’s sleep.
There is any wonder that all media are fascinated with this topic because we can all relate. It is that thing that we seem to take for granted when we have it and we all wish we had more of it. There is so much good advice in this podcast, and we apologise for the dad jokes that Nic shared. The one piece of advice Nic wished was a joke was no coffee before 10am. We will report back on how that is going in next week’s podcast.
The brand-new apartment building Opal Tower in Sydney may have been the building that put large property developments in the spotlight. That along with a global pandemic was going to do a lot of damage to an industry that is often referred to as the barometer of the economy. A city was only as successful as the cranes in the city skyline. We have talked to buyers and investors and now its time to speak to those that do the building. Those that are involved in the actual construction.
Steve Chandler is the CEO of Lefta Group a property consultancy service and he walks through the realities of a new build of the future where we could be working from home more often. What a new build whether it be an apartment, or a home is going to look like? What is it going to need? Steve has 40 years of experience, he has lived and worked through the different economic and property cycles and his media commentary is needed.
Commercial properties in a world where more people are working from home is going to be the most significant change in the property industry. Steve shares some numbers “75% of people can work from home and be productive, 20% of those that hide at work need to be managed and there is 5% that are people that need to be around other people. This great experiment of work from home is going to mean that businesses will be able to upgrade and those buildings not up to scratch are going to need to improve.
“I am always going to have an opinion on matters, I won’t share an article without my opinion supporting it.”
The conversational style of Steve is very easy to listen to and he backs it up with observations that only an experienced industry person can do. He does not talk to prop up or promote an industry or a message he does it because he is an advisor to the full circle of property construction and development. There are some significant learnings that come from this podcast as an expert of an industry you are not necessary an expert communicator. Steve is getting pretty good at this media game.
Having a chat to a simplicity expert was an exercise of self-reflection and an opportunity to take some time to reflect on yourself. We just don't do that enough and everyone should look to do it for the good of their business, relationships, and personal health. The conversation that we have around simplicity is not complicated, but we all seem to avoid it until the pressure reaches maximum level.
Eve Broenland is a simplicity expert, an author, and a coach. Life just has a way of getting complicated, for some more so than others, but there are methods, solutions and processes you can put in place to make life a little simpler. Technology has given us a lot of advantages with creating efficiencies, but it can also drag us away from the very things we might have created efficiencies for.
Relatively new to media Eve has had some impressive media success in a short time. A radio interview on a community radio station and appearance on TV caught the attention of Nic and Lanna because of the way the media engagement was showcased. Her television appearance was presented and shared across all social media platforms and is a great example of what others should be doing in promoting their pre and post-media engagements. Her community radio interview resulted in a significant business return.
“Life is really simple, but we insist on making it complicated.” Confucius.
This is the kind of chat that gets you to think about and take audit of your life. Rarely these days we get a chance to focus on our own health and well-being. The way Eve delivers her observations is very engaging which is one of the reasons why both media and their audience like it. The advice she gives about being flexible during a media engagement is so important for all experts, it simply makes you a better media performer.
One of the great challenges in business is finding a technical and IT expert that has not only the skills but the also the communication skills to be able to work with them. Our expert today is one of the best communicators that I have heard in this field. He is a natural communicator and can do it in workshops, on the stage as a keynote or in the media. You hang onto these people.
Zaun Bhana is the managing director of Leap Consulting and he has been working on his delivery of his expertise in media now for over four years. His natural ability with the spoken word and comfort in front of the camera is quite inspiring for any expert out there let alone from the IT industry. His natural character comes out in this podcast and the humour is flying. He certainly does tick all the boxes that media are looking for in an expert.
The world is digital today and it is here to stay. Zaun shared that he is hiring people now and that there is a written and a communication element of the hiring process. It is recognised that you can have all the skills but if you can’t communicate you are not an asset to the business. The other skill and it is noted on numerous times the ability to tell a story. An anecdote or an example is what all experts want to have in their arsenal and Zaun has a story for everything.
“There is an easy default talking technology to take by either wowing people or scaring people.”
One of the great fears that many in most industries fear is what their colleagues of said industry might think or say of them. It is a great fear and Nic does have a little rant and fire-up for all that are scared. You will enjoy the pump and it is a message for everyone and not just those working in technology or IT.
Chances are you have listened to one of the 530+ podcasts that our next guest has produced over the last decade. It is called Small Business Big Marketing and he has been a trailblazer when it comes to commercializing and building a business around a podcast. He accidently fell into the business and really had no big aspirations from the outset. Twelve years on he has created one of the most downloaded podcasts with an array of guests.
Tim “Timbo” Reid brings an energy and enthusiasm to everything he does from professional speaking, podcasting, keynotes, and workshops. He also casts quite the shadow not just on other experts in his space because the man is as tall as a mountain. You will hear very early on in the podcast that Tim enjoys what he does and likes to have fun. There is also a wealth of knowledge that he brings to the table from a professional marketer and broadcaster perspective. He has interviewed just about everyone. Well 539 different people anyway.
“When you listen to SBBM you will be educated around marketing, but you will also be entertained. I can combine both and have been able to find that little sweet spot.”
Throughout the podcast Tim is dropping high-end advice not just for those looking to or considering podcasting but also the art of storytelling. He has mastered the ability to tell a story and you will hear some wonderful stories and yarns that connect with the message that he has. He is at the cutting edge when it comes to creating content, content marketing, and marketing in general and he is a must listen to each week to keep focused on developing your business.
It is not surprising that Nico and Lanno walked away with smiles on their faces after catching up with Timbo. A lot of the information that he shared had been already been actioned as far as #TheExpertsPodcast goes but we also knew that we had a lot more to learn. That is what was really inspiring by Tim’s interview was that he was raw and honest and still has a passion to learn. A real insight to a successful podcast and what it takes both as a host and talent.
This communications expert has been around for quite some time and is at the top of the communications triangle. He is almost as well known as the brands he has represented over the years and many AFL football fans will know him for his former role as the Chairman of the Fremantle Football Club when they rose to their highest, reaching the AFL Grand Final.
Steve Harris is the CEO and Chairman of the Brand Agency, the largest advertising communications agency in WA with offices also in Melbourne and Auckland. He walked into the studio for this podcast with a steely determination to do what he does best. Communicate! The way we introduced Steve may have you thinking we have aged him, but nothing could be further from the truth. He is as energised, focussed and inspired as the day he walked into the world of advertising in 1989.
“Digital allows global companies into your backyard and lounge room. If they are not there now, they are on their way.” This is a casual chat about the advertising industry, life and work during Covid-19. When hearing about the future of communications it's always better hearing from someone with over 20 years experience, who has had to continually change, develop, and reimagine what communications looks like.
Steve has many formidable contacts and his thumb print is on some of the biggest campaigns rolled out in WA. Steve is continually learning. When you are at the top of your game it’s a challenge to stay up there. A challenge that Steve meets head on.
What did you say? Let me check the transcript!
When you mention media monitoring or monitoring the media you cannot help but feel is big brother listening and watching? The media intelligence industry really is one of the most crucial services that larger businesses and government use to capture the sentiment, the feel, what has been said, and perception of them from both a professional and business level.
Paul Chapman is the Managing Director of media intelligence firm mymedia and he gives us an insight to the monitoring world today. You will very quickly get the rift that Nic and Paul know each other well but so much has changed in the media monitoring and analysis world that he once shared with Paul. New and social media is on the cards for monitoring and businesses are using the content very differently.
The discussion on the government use of media monitoring is very interesting as it is as valid today as it was twenty years ago. The opposition will complain how much a government is spending monitoring the media but at the same time shoot down the government of the day for not listening to the people. It is an important measure that the government and business put in place to stay relevant and on top of the issues of the day.
Lots of topics to discuss in this interesting podcast with one of Australia’s most experienced media monitoring professional. Can small businesses do this? Is there a communications tip to getting the attention of a brand? The different measures that are in place to assess ROI on working with media. Lots to monitor and digest in this one.
Change happens every year in media across radio, television, newspaper and online. Audiences in short don’t like change as they tend to be creatures of habit and enjoy stability. This is more evident when it comes to radio audiences who see their presenters as a member of the family. One such talkback radio station in Perth, 6PR made significant changes to the line-up and is off and running with an all-new look.
Gareth Parker is the new breakfast host on 6PR doing it solo. He transitions from the Morning show where media giant Liam Bartlett has moved into. The challenge of hosting the show on your own is big enough despite also taking over from WA’s favourite son Steve Mills and departing popular broadcaster and Lord Mayor of Perth Basil Zempilas.
Gareth is a journalist and a media professional who is very clear with what he wants to achieve - even though he admits to working it out as he goes this first two weeks on air in the 5am - 9am breakfast show. When first asked if he was interested in taking on breakfast his response was "Daunted but excited… it needed to be for the right reasons. What sort of show do you want? If you want a different style of a show that is a bit newsier then let’s explore the opportunity.”
Right through the podcast you will get a feel for the man that has been given the keys to this very important shift of radio. He is open with his advice to communicators and PR people. “Media professionals ditch the jargon and tell the story.” He reminds us we do not need to complicate our messages, make it easy to understand at the other end. Where and how he sources his stories is a good reminder to all that they can come from anywhere.
There is a quick wit and a rather cheeky yet dry sense of humour behind the crafty journalist. His early critics and the social media bubble of negative nannies claim that fun and lighter side of the broadcaster is beyond him. Gareth does not want to be a Millsy and Baz nor could he be. He just wants to be himself and help wake up Perth each morning in his style.
Gareth even gave us a scoop that is worth listening to the podcast to find out what it is.
Nic and Lanna get 2021 off and running with a look at what it takes to make it in the media. A look back at 2020 but more importantly what you can be doing to make 2021 a successful year. Lanna wrote a cracking blog on LinkedIn focusing on competition in the media. Something that can put people off from trying to make themselves known and drive them slightly mad with envy over those that are the recognized expert.
The fact that you have competition that get media is an opportunity for everyone in that industry; you just need a road map to get yourself known and recognised as another voice. The very points that Lanna identifies is a guide to getting your foot in the door and it will be wonderful inspiration for those that are looking to make an impact.
Lanna then takes the opportunity to grill Nic on some of the lessons that we have learned from 2020 and what we can expect for 2021 in the communications, media, and the business space. Some of the observations are straight forward but a few will shock you. The discussion really gets you settled and calibrated to launch into 2021 with the right mindset.
Welcome to 2021 everyone. It was a strange and difficult 2020 but there is a lot to look forward to if we get everything right and can make the correct decisions when it comes to our communications. Have courage, be brave but at the same time tread carefully because this pandemic is not going to just disappear, and the repercussions will last a long time. As Nic says “Stay away from the bunker”.
This episode reminds me of the Seinfeld episode where they pitch their idea of a show about nothing. A TV show pitching their TV show to the network is brilliant. This is #TheExpertPodcast on what you need to do on podcasting. It really is a fun chat with a person who has been doing long form podcasts for close to four years. Just the fundamentals of getting a podcast right from the beginning is so important for anyone that is looking to start this very powerful medium.
Bryn Edwards is a podcasting expert with his own long form podcast WA Real and runs a project called the Legacy Project. Long form isn’t for everyone, but it is a difference in the market that is saturated with short form. The disciplines that you will get from Bryn here are GOLD and you will get the very key tips and advice on making the experience a special one. One that will benefit you, the person being interviewed and just as important the audience that you are looking to engage.
There is close to 500 podcasts between the three people on this special edition of #TheExpertsPodcast. The experience and knowledge here are critical for those that are both either a beginner or have been doing this for a while. The issues and the challenges faced are what you have or likely have faced. The solutions and ideas here are here for you to work with.
You will benefit from the art of podcasting here. Lots of brilliant advice from an outright expert in this space. Such a fun podcast on podcasting. If you are looking for advice, support or even a podcasting studio reach out to us at Media Stable.
Content is QUEEN
This is such a fun and informative chat and look behind the scenes that is talk radio and media from a decision make that has a finger on the pulse. It delivers so much more to the listener than that though. The responsibility to inform, to get the right story, to be able to deal with the stories of the day and keep her audience informed is the goal of this person. This Content Manager really delivers and understands what is going on from both a media and audience perspective.
Emily White is the Content Manager of Radio 6PR part of the Nine Network and you will hear the energy, the ideas, the very focus that she has for one of the biggest transformations that has happened in her media market in over a decade. The move to the Nine family and a massive transformation to the line-up of the Perth radio landscape has been very much the responsibility of this media professional.
“The thing I love about my job is that we all look out for each other, we are a big family.”
A reminder of how important radio as a media has been in a pandemic year. The mention of 3AW in Melbourne during this pandemic has seen incredibly high numbers of audience attracted to it when the state is in crisis. Trust and dependence on the right information is critical. Getting the behind the scenes look at not just production of the radio station but the very mechanics of bringing it altogether is a real eyeopener. We even get Emily to tell us who her favourite personality within the office.
This is a great way to finish off the year with someone who is across all aspects of the power that is radio. A medium that many of our members of Media Stable enjoy and get to be a part of. The idea that media is cold, ruthless, and uncaring is very quickly dismissed when you get to hear the very human and real voice of those behind it. Emily White is just another great example of the human side of media. Understand what drives, inspires, and motivates the people in media makes for you the storyteller a better communicator with the very platforms you are looking to engage.
As 2020 draws to a close some people will be limping to the line and others will look back on a very successful year. This expert was about to launch her products globally when the pandemic hit, so like any good business leader had to take a step back and re calibrate the company approach.
Rachael Ferguson is a Podiatrist and the CEO of Synxbody - a business with products designed to be additional support for your feet. A couple of Rachael's notable accolades in recent times has been a Channel 10 Shark Tank winner (with multiple sharks making bids). More recently a Business News 40 under 40 winner along with the top gong First Amongst Equals to round out this unusual year.
“Pause, stop and reflect… and then pivot” Rachael says, and this is almost the message of the year.
This outstanding entrepreneur shares her story and how the media has played a role in building her business. The feet affect the whole body and it all starts there. Every health issue potentially starts from your ability to having healthy feet. The reason we like this is that while the focus is quite niche the application of the narrative is quite broad. This is such an important message to any expert that is looking to be successful in telling their story.
Radio and podcasting are Rachael's preferred media. She is a self-described chatterbox who loves the longer form of communication and you will hear this in the podcast. A natural communicator with a passion for her industry which she admits isn’t the sexiest of topics, but she makes it more than interesting. The health and business stories that Rachael has are broad and deep. 2021 is going to be big year for Rachael, and she has already got her foot in the door with media.
This media professional has a bit of a reputation for being tough and direct, which some would say you need to be working in media. As the Executive Producer for a one-hour local news program, this podcast will uncover what motivates her and what she is looking for in a story. The “need to know what is happening” is what drives this media professional… just listen out for the police chase story and you’ll understand!
Saskia Loosjes is the Executive Producer for the Channel Nine Perth 5PM news (recently changed from 4PM). It is locally presented news with local experts focusing on what is happening in Perth. The media cycle for Saskia is continually changing so her ability to identify a story, develop it and maybe even need to drop it if something bigger comes up is all part of life for an EP.
“It’s not a good industry to work in if you want to know what happens next. It’s like a merry-go-round once you get on – you are on but never in the same seat.”
Saskia shares some great advice to experts and those looking to engage media. Firstly, consume the media that you are looking to be a part of. Other quick tips include: be available; know your topic; speak like you are speaking to someone at the pub and be entertaining. This is great intel that we also thoroughly endorse. In fact these tips are also often expressed by other media at our #MeetTheMedia events.
When we have a media representative as a guest on the Experts Podcast, we always get valuable information – they take us behind the scenes and do away with the smoke and mirrors. Once the cloak comes down the very human element behind the cameras and microphones comes out. Saskia is a working mum, a newshound, a caring and empathetic journalist who is always looking for news stories that will inform, educate, and entertain her audience.
“It’s not a good industry to work in if you want to know what happens next. It’s like a merry-go-round once you get on you are on but never in the same seat.”
Saskia gives some great advice to experts and those looking to engage media. Firstly, consume the media that you are looking to be a part of. Other quick tips include: Be available; Know your topic; Speak like you are speaking to someone at the pub; Be entertaining. This is just wonderful advice that we also thoroughly endorse, and these tips often expressed by other media at #MeetTheMedia.
As always when we speak to the media we get behind the scenes, do away with the smoke and mirrors. Once the cloak comes down the very human element behind the cameras and microphones comes out. Saskia is a working mum, a newshound, a caring and empathetic journalist that is looking for the news stories that will inform, educate, and entertain her audience.
There is bias everywhere and sometimes we know it, and, in most cases, it will be an unconscious that exists in our decision making. It isn’t really something that you think about in our own decision making or those of others until you stop for a moment. This was the moment that Lanna and I were fascinated with the chat about our own bias and where it comes from. The places where bias takes place has no boundaries including the family unit, business, socially, and culturally.
Bronwyn Williams is a ‘bias and diversity’ expert, and it will have you looking deep into yourself but a chance to understand how others work and operate. The very first step you need to take is to recognise that you might be bias. Being aware that you are bias is the first step for you to be able to deal with any bias that you might have. Learning to understand yourself is one of the best journeys you can make says Bronwyn.
Bias is a human condition. Some of the unconscious ‘hurtful’ decisions we make particularly when it is centered around people’s weight, age, culture, gender, race, sexual preferences is just a sample of the areas that we are able to see evidence of it everywhere. We dive deep into the effect that this has on people and the way it is used to keep people down.
This is a fascinating chat that Lanna and Nic start to investigate their own situations where bias has a place. It does come across as a negative condition but it’s not necessarily so. Understanding your own bias is not designed to make better decisions but maybe more healthy decisions. When it comes to the media though we know there is bias and there always has been. It’s when you start to be more conscious of this that you can appreciate and understand all forms of media.
Its that time again where we get to review and look back at some the experts and media we have had on the Experts Podcast.
Featured on this episode of Stop and Prop: Michael Genovese Tamara Cook Sarah James Lezly D'Limi Trent Fleskens John Solvander Tim Gossage Mike Drysdale Carmen Braidwood Julian Pace Leonie McKeon Gavin Bain Karalee Katsambanis Jeff Ash Kate Stevenson Simon Creek and Murray Thornhill
Simply all outstanding talent in their own right. Enjoy the chance to stop for a moment and look back and maybe find that podcast you might have been looking for.
Best, Lanna and Nic
The media loves talking to lawyers and the legal fraternity because they are confident experts who always deliver professionally. Sometimes doing media can be a challenge for lawyers, especially where where complex legal matters are discussed. The platform is heavily monitored by their colleagues, peers and a regulator, but if you can get it right there is an amazing opportunity for legal experts to do very well in media, aiding brand recognition in a highly competitive space.
“Lawyers are great technicians not necessarily great communicators” Murray Thornhill
Simon Creek and Murray Thornhill are the owners of a full-service Perth law firm, HHG Legal Group and have been at the forefront of media in Perth over the last five years and as a result are punching well above their weight in exposure particularly when they are competing with national and global law practices. You will hear that they have a very clear mission when it comes to working with the media.
Being a legal expert in the media provides the a unique opportunity to deliver your values, build your brand and stand out from the others law firms out there. Lanna and Nic identify that this type of expert in the professional services sector can become more human with a media profile.
The time and energy HHG Legal puts into their media engagements is part of a committed communications strategy that incorporates advertising and marketing. Media is not easy to do, but both Simon and Murray have taken the time to get to know media and formed lasting relationships ensuring they are asked back again and again. When the media starts to call you up for legal commentary and opinion you know you have made it as an expert of your industry.
When you are a top rating breakfast radio program, the success is put down to a perfect combination of a some very important elements; outstanding talent presenting the program, a very clear agenda, professional subject guidelines, passion, energy ... and an excellent producer! Kate Stevenson is the Executive Producer of Australia’s most popular talk-back program 3AW Breakfast with Ross Stevenson and Russell Howcroft. She is also my former colleague, friend, and an absolute legend.
Kate is a fourteen-year 3AW veteran who has spent eleven of those years on the Breakfast program. Kate is also a broadcaster and television presenter in her own right with a focus on food and travel. Kate is a regular on our #MeetTheMedia scene where experts and media get a chance to engage, meet and share content. Kate shares her experiences participating in this event and it's interesting to hear that she is just as fascinated with the other media on the day as she is with the experts that attend.
In this episode Kate shares some great advice and guidance for any expert looking to engage media. If you aspire to demonstrate your authority and expertise there is a golden rule that Kate reminds us of; Take some time to consume the very media you are looking to be a part of. Tune in early, understand the presenters and get a feel for what they like and dislike. Do this, and your appearance makes for a better interview and a better result for the expert.
It's no secret that Nic and Kate know each other well and it is this type of relationship that Media Stable has formed with many key media people. Building relationships and connections is critical as we all tend work with better with those we know and trust.
Keeping it in the family
The most powerful business group in Australia isn’t the major internationals or big corporates. It’s not the ASX listed companies that works for shareholders, it’s those that have put their own dollars, assets, blood, sweat and tears into their businesses. The true engine of the Australian economy is the family business.
Family Business Australia (FBA) is the group that represents, supports, and networks the businesses that employ such a large proportion of the Australian population. It is an organisation that provides the leadership and education to businesses that have a very different makeup to that of a non-family business. There are different challenges and advantages that a family business experiences with topics like secession planning and governance high on the agenda.
Jeff Ash is the WA State Chairman and National Board member of Family Business Australia and a family business owner himself. Jeff shares some wonderful insights into the world of family businesses and what drives, motivates and keeps them focussed. Jeff is a sought-out commentator on business and can give a very accurate view and maybe one that is more measured on the real issues faced by businesses.
Education and Connection is what Jeff talks about as being the major drawcard for any family business to be involved with FBA. With the country pushing itself out of this pandemic, the government looking to wind back the economic stimulus and getting back on track we need some very strong leadership. You will be hearing a lot more from Jeff and FBA in the media as we fight our way out of 2020.
Cyclone Karalee
You often come across experts that have more than one feather in their cap, who cannot be pigeonholed for one subject matter or topic as they have a broad knowledge base across many sectors and areas of interest. Our guest in this podcast has made her mark on media over the last twenty-five years in her own unique style. She is never short of an opinion or a comment and she is a bit like a cyclone when she comes in and knocks you over with her energetic views.
Karalee Katsambanis has played just about every role in media and is now an author of a book launched earlier this year ‘Step Parenting with Purpose’. Karalee is a media commentator and columnist across radio, tv and print as well as a media trainer. Karalee is motivated, energised and focused and a great example of what it takes to be an engaging expert in the media.
Karalee does a regular radio segment on 6PR Afternoons with Simon Beaumont called ‘Old School’. This segment allows Karalee's true self to shine in her observations and personal views - some of which will hit a note with some, and challenge others. This is such an important message for all experts looking to engage media - be true to yourself with your own views and opinions and have the courage to deliver them.
At Media Stable we really like experts who have an opinion. You cannot really be an expert without one. Karalee is an inspiring woman who is not short of an opinion, and she has heaps of great content. I really like her message of listening and being kind. These are two areas that all of us could be doing better.
All things China!
Without doubt the COVID-19 pandemic is the topic which has dominated our thoughts in 2020, but there is something brewing that we will be thinking about a lot more going forward and that is our relationship with China. We are already seeing rumblings in some Australian industries that the Chinese appear to be sanctioning restrictions on dealing with us. Why are they doing this? Are they punishing us? Has politics taken over? It is a mystery to many but not to all.
Our expert this week is Chinese negotiation expert Leonie McKeon who is an author and speaker who accidently found herself immersed in all things China. She worked as an English teacher in Taiwan without any formal academic training, taking the upside-down approach to understanding the people, the culture, and the country.
There are thirty-six Chinese strategies you need to know and understand if you are looking to do business with China; inspired by ‘The Art of War’ by Sun Tzu which is 2500 years old and is as current today for the Chinese. You need to understand the art of negotiation when dealing with the Chinese.
Leonie describes herself as a 'bridge to understanding Chinese culture'. She takes neither side but offers the opportunity to help others understand the thinking, implications, and the workings of relationships and negotiations between China and Australia. Her very easy to read books are an incredible insight into the art of negotiation with our most important trading partner.
You can find Leonie here: https://www.leoniemckeon.com/
Getting a chance to talk to one of the key creatives in the marketing and communications space is a big honour and we have been following the Chief Meerkat now for a long time. Gavin Bain is now the Managing Partner in Perth of Wunderman Thompson a global agency network and he walks through the background of takeover deal coming together, the driver behind the success of his former brand Meerkats and where marketing and communications is going.
One of the words you will hear from Gavin a lot is Purpose. A lot of people will say words but very few will live by them like Gavin does. It is quite inspirational for all individual and business brands to take on ‘Purpose’ as part of the very foundation that you build on. As Gavin says it’s a decision-making tool.
“Purpose and purpose led thinking with regards to organisations leads to higher quality engagement with your staff which leads to greater innovation for your products and services that allows you amplify and market more effectively.”
Some of the campaigns we talked about included the 96FM ‘Real Music’ advertising campaign and #Smashastrawb and its attempt to revitalise the industry after it was attacked by a terrorist attack. These were outstanding success stories and now as Gavin says he has access to so much opportunity through the new ownership for both the WA and national market.
The change in the agency landscape is happening but Gavin was a trailblazer with change making over fourteen years ago. He discovered Conscious Capitalism when businesses are only getting their head around it now. If you are looking to communicate and market then following the lead of Gavin Bain is a very good step forward.Getting a chance to talk to a key creative in the marketing and communications space is a big honour and we have been following the Chief Meerkat now for a long time. Gavin Bain is now the Managing Partner in Perth of Wunderman Thompson a global agency network. In this podcast Gavin walks us through the driver behind the success of his former company Meerkats, as well as the background of the takeover deal. We also discuss the future of marketing and communications.
You'll hear Gavin regularly use the word 'purpose' - a word he lives by. It is quite inspirational for all individual and business brands to take on ‘purpose’ as part of the very foundation that you build on. As Gavin says it’s a decision-making tool.
“Purpose and purpose-led thinking with regards to organisations leads to higher quality engagement with your staff, which leads to greater innovation for your products and services, that allows you amplify and market more effectively.”
Some of the successful campaigns Gavin has worked on were the 96FM ‘Real Music’ advertising campaign and #Smashastrawb - its attempt to revitalise the industry after it was impacted by a terrorist attack.
The change in the Agency landscape is happening but Gavin was a trailblazer with change-making over 14 years ago. He discovered Conscious Capitalism well ahead of the rest, with some businesses only now are starting to get their head around it. If you are looking to communicate and market, following Gavin Bain's lead is a very good step forward.
Happiness and mental health have never been more important and there are certainly more challenges in front of us as we navigate our way out of the COVID-19 pandemic. There are many programs and people who are working in this space, but you will immediately feel a connection with our podcast guest as he has dedicated his life to help others get on top of wellbeing and mental health.
Julian Pace is the founder of Happiness Co - you might've seen him on traditional and social media. Julian is an accomplished speaker, business owner, entrepreneur, and trainer who shares some golden one-line takeaways and little gifts of wisdom with listeners in this podcast.
As an expert in his field Julian represents the very best in storytelling and knows exactly what he is doing and where he is going, and he's not bad at analogy's either! There are some important messages for all experts tuning in, to take some lead from his ability to dissect a question and make it easy for the audience to understand. He has an ability to deliver carefully crafted observations and responses that has the listener stepping in for more. You'll notice that his tone and energy in this podcast are very appealing, which is exactly what media are looking for.
“Be brave regardless of outcome” is the key tip from Julian. We loved this as it is the very essence of every successful expert or person of influence.
Happiness Co is playing an important role today with their messages, services and real tools to combat mental illness. There is no doubt you will be hearing more from Julian Pace.
The focus on #TheExpertPodcast today is a bit of a jill-of-all-trades in the world of media. Currently a radio broadcaster, television presenter, media trainer and MC. A very public figure but a person who hasn’t always been comfortable in the public eye. Her bravery and desire to confront her fears to advance is a major driver and a lesson for all experts looking to make an impact in media.
Carmen Braidwood has been a host-a-murder MC, the Constable Care Bear, a newsreader, breakfast presenter on a popular FM station and now the co-host of a weekend brunch program on 6PR. Peppered in amongst her impressive media experience, Carmen is also a travel show presenter, an MC, and a media trainer and mentor. Many of us could learn from her ‘confidence on camera’ program.
While Carmen might have been a little hesitant venturing down the media training path, we can’t help but feel she is well- equipped to do this. Too often media trainers are veterans of a media where Carmen is an active member of it. In the podcast she gives us some quality tips - one in particular that resonates the most is “that it is never about you, it’s ALL about audience”. Something that is sometimes forgotten by both media and experts.
Carmen talks about the people along her journey who have been a support, an influence and those that have her back. You won’t walk away from this podcast without knowing a great deal more about what drives and inspires Carmen Braidwood.
Telling a great story!
Have you found yourself watching the advertisements of late and they may seem more interesting than the show you are watching? There's a good chance you are watching branded entertainment - a movement many brands are taking, as opposed to the standard 30 second commercial which interrupts your viewing or listening pleasure.
Mike Drysdale is a communications and branded entertainment specialist from Perth based agency Dear Storyteller. He heads a specialist team that is changing the way brands are communicating. The connection, emotion, reach and message are done with more strategy and planning, with the result having an enormous impact on consumers who are now seeking out commercials instead of switching them off.
A great example of branded entertainment is the American Super Bowl - the most-watched sporting fixture across the globe. The money, time and the storytelling that goes into the advertisements are a highlight. The good thing about branded entertainment is that you don't have to have a Super Bowl budget to produce this type of result, but it does take time and effort to make it work.
Mike is experienced at podcasting, and we discussed the positives and negatives behind the growth and expansion of this platform. Doing it differently is key, but having a strategy is vital. The commitment is large, but the returns can be wonderful if you are prepared to stick with it. Mike gave #TheExpertsPodcast a thumbs up, and we think he is pretty good too.
There aren’t too many figures in media that are as big as Tim Gossage and I mean that both figuratively and in his size. He is extremely tall and another fact I discovered the day we recorded #TheExpertsPodcast is that he doesn’t like wearing socks. He is a man so ahead of his time that he was doing this decades before millennials and hipsters who apparently have a dislike for socks when wearing a suit or pants. He is a man well ahead of his time.
Tim finished up a thirty-year relationship with Channel 10 on Friday the 11th of September 2020. He spent ten years of that on the road as a journalist and twenty of them behind the desk presenting the sports news. It was emotional, it was hard for Tim to really express how he was feeling as it was still very raw when recorded the podcast just four days since finishing up. As much as he handled the sign off gracefully both Lanna and I could see the pain and hurt he was feeling.
That all said, he has a little catch cry now that has become a hashtag #NotRetiring. It would be hard to see this man ever retiring as those that know him refer to his enthusiasm and passion to that of an ‘Energiser bunny’. Lanna and I dived deep into his interaction with audience and his use of social media. A man that has been well known to throw the hook and line out there which always catches a few poor souls that are not used to his sense of humour. We talked who have been his favourites, his love of the auction and where to from here? He will not be running for Lord Mayor of Perth.
A key takeaway I took from this podcast is that we too often are living in the now with our content and expertise when dealing with media. There is media out there like Tim that have ridden the highs and lows for thirty years. It is more than just an engagement; it is a life’s work. While Tim will come across a little disenchanted with media currently you can see that this chapter might have closed but there is still a lot more to this novel that is ‘Tim Gossage’
We take a slightly different direction with the podcast this week by not interviewing an expert or a media professional but instead possibly Australia’s leading media expert in John Solvander. New Zealand will likely try to claim him like they try to claim pavlova, Russell Crowe and Split Enz but that accent still squirreled away is a dead giveaway.
John Solvander is the Director of Media Engagement, an owner of Media Stable and what Nic Hayes refers to as the engine behind the success of the business. In fact his exact words to many of the experts as they are onboarding with Media Stable “If Media Stable was an orchestra then John would be the conductor”.
We kind of had to just throw this on John to do the podcast and not let him think about it too much. Many media that have worked with John will know its never about him. It’s about the story and the audience. He has worked in media for 25 years, and only about 90 minutes of that would've been 'on-air'. He is a behind-the-scenes professional, offering support, guidance and mentoring to our experts. He has crossed paths with a lot of media personnel along the journey.
While it might seem a little self-indulgent from a Media Stable’s perspective to put John Solvander up to chat on The Experts Podcast I can assure you the true value is yours. What this man doesn’t know about media isn’t worth knowing and his commitment to his craft is exemplary. John is one of the greatest assets of Media Stable we just thought it was worth your while to know a little about his back story.
Enjoy!
An expert on a mission
This week our featured guest on The Experts Podcast is a pretty serious fellow. From the minute this property and real estate expert came onto the scene a few years ago he had a very clear mission and a message that he wanted to get out; Educating the public on the realities and traps in the property and home markets for investors and first homeowners. When you hear the backstory of Trent's self-made success you'll understand where the fire comes from and just how passionate he is on making a difference and leaving a legacy.
Trent Fleskens is the Managing Director of Strategic Property Group. A full-service property advisory firm that doesn't fall for the hype and bells and whistles of the larger property development and sales firms but instead always has the client in mind. This is his mission and he has had some amazing success in sharing his views across TV, radio, print and online.
Trent is a perfectionist, and this is evident not only in his own podcast but all his media engagements. You can tell he enjoyed the relaxed, educational, and sometimes entertaining elements of his chat on The Experts Podcast. When you always try to deliver your best you can also be your own worst critic, and this is something that Trent has certainly started to relax. His appetite to deliver well has helped him to keep improving in his media engagements.
Like any industry there are pitfalls and hurdles that will trip you up if you don't do your research, due diligence and homework. When you invest in an expert like Trent, your savings are not just thousands but tens and hundreds of thousands. A responsibility that Trent takes very seriously.
Who wants a job?
I am not sure there'll be too many events in our lifetime where we have completely decimated an economy and workforce like this pandemic has done. The world has certainly changed, and we are in need of strong leaders with vision and actions that will make a difference. This workforce and recruitment expert might just be the one to help us do this and she is certainly making her mark in the media.
Lezly D’Limi is the Founding Director of workforce mobilisation employment firm Tailored Resources and is very new to media. Her first media engagement was during the first lockdown of COVID-19. She did a radio interview followed by a piece to camera for the Channel 9 News - all done with precision, grace, and a great attitude. Lezly has positioned herself as one of the top operators in her space, which has made her a magnet for media to engage.
The media approach is simple. Lezly has positive news to share about job vacancies and media wants to share that with their audience. In a world of uncertainty, we seek the advice and vision of those that work in this place to help us navigate through these uncertain times. Lezly gives clear cut advice and direction in her media engagements. Only last week she was featured in an Opinion Editorial for the West Australian and did eight radio interviews following that.
Expert advice is one thing, but the experience and delivery is just as important. Lezly understands a job is more that the hours you work. It is a position, a provider, a standing in the community, a sense of pride and purpose. Jobs and employment are key to a successful society.
Expert with style
The experts Podcast has the pleasure of interviewing experts and media from all over the country understanding what drives them and why they do what they do. When this particular expert in focus walked through our doors, we get a sense that there is a sense humility and humbleness. The driver behind Sara doing media is more centered around her ‘Old fashioned values and customer relationships’ than to jump in front of the camera.
Sara James is the founder of Perth Style Co and co-founder of State of Home. The real estate and styling industry has seen some massive overhauls and is by nature a volatile industry which has many factors playing a role in its ups and downs. You need as much help as you can to make that important sale or add to decision making process of your most important investment. Sara makes this work for you.
There is a lot of psychology, emotion and human behaviour involved in the sale of a house, which needs to be acknowledged. Sara delivers her expertise in a calm and measured way. Quite soothing and reassuring for those who are involved in the process of both selling and buying. This is also a very important attribute to any expert that is looking to engage media.
There are so many hidden messages in this podcast - from tips to sell your house to tips to be a recognised expert in your field. Invest in yourself, invest in your style, invest in your brand. Declutter the doorway, which is a metaphor for experts - don’t make it difficult for the media to contact you! Oh we love a good metaphor and the media loves a humble expert.
An EVENT-full podcast
When the pandemic hit the impact was enormous and immediate for event organisers and planners. Overnight the event industry was decimated and only now are they starting to see some life come back into their sector. The focus of this episode of #TheExpertsPodcast is WA’s (and one of Australia’s) leading event planners, Tamara Cook.
Tamara is the managing director of Known Associates and when I describe her as one of Australia’s best, it is not said lightly. Anyone who’s attended a Known Associates organised event, will attest to their attention to detail. She and her team are incredibly passionate and dedicated to delivering the very best event for their client.
Tamara Cook is a very proud black woman, who is married to an indigenous man, former AFL player Troy Cook and they have two gorgeous children. When the Black Lives Matter movement started to get momentum here in Australia, the media was keen to cover it, but few were brave enough to speak up. Tamara wrote a compelling real account of her life in an Opinion-Editorial that was centered around racism, bullying and her true feelings growing up and working in this country. It ended up as a front page story plus a stand-alone news piece along with the feature as an Opinion piece. Nic describes it as “the bravest and most important piece of media he has been involved with in his twenty-five years of media”.
The lesson we can take from listening to this podcast is about having the courage to speak up and tell your story – it’s very easy to make excuses and create hurdles for yourself but with some determination, guidance and bravery, you can make a difference.
Tamara will be mortified if you think this one story was the focus of the podcast because it wasn’t. There was plenty of content gold around networking, event management and planning and what the future looks like for getting that special event together.
One of the great aspects of #MeetTheMedia is that attendees get to actually meet the media, not just for the program they represent but as individuals and this journalist is a real character. The Channel Nine Today Show correspondent in Perth, Nine News journalist and 6PR Weekend Brunch Presenter, Michael Genovese is one of the hardest working media people I know.
In this podcast, Michael talks about his start in media and the people that have inspired him along the way, to how he found himself in a job that he would probably do for free if he weren’t being paid for it. Working in the media is more than a job to Michael. He loves what he is doing and he now has a very different take on media since his first inquiry into becoming a journalist to what he has achieved to date in both TV and radio.
Some of the key takeaways for experts include some very smart tips on how to practically connect and engage with a journalist. Michael tells us about how he still gets nervous before a show which will be music to the ears for some experts. It's always a bit daunting to have a camera and/or a microphone thrust upon you.
It was inspiring having Michael on the podcast - his joy and passion for the work he does really shines through. He named a few people who have played an important role in developing his media career, including Tim Gossage, Jo McManus, Sean Menegola and his wife Gerry De Masi.
Get to know your media so you will be better prepared to deliver your story and more likely to be more successful.
In another stop and prop moment we look back at the last 14 episodes and the learnings that both Lanna and Nic captured from the experts and the media. This is the podcast to listen to get a feel for the takeaways and the highlights from each of those interviewed.
This is personally such a fun look back at the work that has been done to see what stood out for each of the presenters. It’s also a great chance to capture some of the key messages and if a podcast episode needs to be re-visited.
The experts that we took the journey with this season included Michelle Maynard, Tony Eades, Adam Voigt, Nicolle Jenkins, Amy Jacobson, Nikki Milne, Marny Lishman, Dr Joe Kosterich, Kimm Seeling Smith, Jason Featherby, Lisanne Iriks and Demelza Leonard.
The media that we chatted to included 3AW’s Luca Gonano and Nine’s Weekend Today Erin Bouda. These episodes particularly are wonderful as they are regulars on the #MeetTheMedia circuit and deliver such valuable advice and content for all budding experts and commentators.
Demelza Leonard of DL Social is a social media, pop culture and music expert. Having been a rock journalist and training at the West Australian Academy of Performing Arts (WAAPA) in journalism, Demelza has a significant pedigree when it comes to working with the media. When you understand the disciplines involved you have a significant advantage over others. One of the key messages that The Experts Podcast wants to reinforce is the way experts remain true to themselves and be as authentic as they can be. Don’t try to be someone else, do what you love and enjoy and be consistent with your brand. This is something that you will hear right through the podcast and a message that we thoroughly endorse.
In this podcast Demelza tells us about an interview she did with American rapper Ice Cube while he was touring in Australia. The ability to adapt, think fast on your feet and not giving up is a strong message for all experts to take on when looking to engage media. There is so much to take from the attitude and actions of Demelza in this interview that you can apply to your position in media.
Music has an incredible appeal and ability to connect at the best of times but during a pandemic it's a place where you can go that has some relief and a sense of normalcy, even if it's just for a moment. It's quite exciting to hear Demelza comment on the changes, the shifts, and the adaptions that some of the biggest names in music have had to make during the COVID-19 pandemic.
Erin is one of our favourite media people. Her personality just clicked with Media Stable's in-person annual event #MeetTheMedia and we have been in regular contact for years.
Erin Bouda is the Supervising Producer for Channel 9's Weekend TODAY. Erin knows her stuff when it comes to understanding the show, the hosts, the style and the type of stories they are interested in. The key to understanding media is to take the time to understand the show and the audience you are pitching to.
Weekend National TV is very different to the weekday hustle of Breakfast, Morning and Afternoon TV. There is more time that can be applied to a story on the weekend. The tips and advice Erin goes through is critical for any expert looking to influence or engage. The gold nuggets were rolling out from our special guest this week and here is a short summary of it:
"Know the show, know the host, know the audience. Keep in mind segments are 3-4 minutes long - keep your pitch short. Be available and say YES. Why is the story right for now? Newsjacking and put your hand up to say you have an expertise" Both experienced and novice experts need to take on this advice.
We are big fans of Erin and her work, as you will be able to tell when you listen to the podcast. However, you will also sense that the relationship is very mutual. Early in the podcast Erin says 'the media needs the expert as much as the expert needs the media'. This statement is so true and when you can develop a mutually beneficial relationship for both parties it is a win win.
Luca Gonano is the Executive Producer for 3AW Drive with Tom Elliot - Melbourne’s leading talk-back station. Luca has a strong personal connection with his host and their audience - their success is a team effort, so when you’re pitching to Luca you are effectively pitching directly to Tom.
The Experts Podcast series loves getting behind the scenes to understand the machinations of how media comes together. A very important driver behind both The Experts Podcast and #MeetTheMedia is to help experts to understand what happens in newsrooms and program meetings, which will make you a better communicator with the media.
In this podcast Luca is very generous with details of his background, where he started out working at McDonalds, then started a career as a sports journalist at 3AW, followed by his role at Carlton Football Club. You can really hear how respectful he is of the opportunities he's had to work in the media landscape.
Talk radio is the barometer of public opinion and this producer is very conscious of this fact. The ability to be flexible, be able to pivot and to keep the pulse of the city current are all critical for any successful program. This is evident when the entire program could be finalilsed with an hour to spare before going on air, only to throw it all out to broadcast a breaking story moments before the show starts.
This is a must-listen podcast for all experienced and budding experts. Luca give some critical advice on how to connect, pitch, and present a story. Persistence is key here and you will be better communicator and expert after listening to this podcast.
Conflict is a good thing...
A conflict resolution and negotiation expert is someone you'd imagine is quite busy during these times of COVID-19. This pandemic has certainly put people on edge - conflict is rising during these unprecedented times.
There are leaders disagreeing with each other, the Prime Minister is urging landlords to assist tenants with rent relief, people were fighting over toilet paper and the courts are not operating to their usual levels - we have been in dire need of resolutions.
Lisanne Iriks is a mediator, teacher and a trainer who helps others work on conflict resolution. In fact her perfect world is a place where people will learn the skills of how to work through and solve issues.
When you think of mediation and conflict resolution, Family Law is the first thing that comes to mind, however there are so many other areas in need of this expertise. Bullying, corporate conflict, contract disputes and so many more. In fact, when you look at any issue in media there is always some form of conflict. News is a collection of conflict stories.
Conflict is a good thing… really? Anything that has changed for the best has always started with conflict. Changes in law, changes to lifestyles, changes for good. You need to innovate, communicate, adapt, and understand the other side to get a real result. Lanna and I really enjoyed our chat with Lisanne and you will be pleased to know there was no conflict in the interview, just a lot of quality content.
More than a money man!
Talk radio particularly enjoys money and finance segments that connect with their audience. There is so much information and so many changes in the finance, superannuation, savings, and investment space. People are generally good at spending money, but if we want to make more of it, we need help from the professionals. There are a lot of advisors out there but only a few that can handle the media. Jason is not only unique in his fun and jovial approach, but is determined to deliver great advice for the listener whilst making it enjoyable along the way.
The future of work is a catchy tagline particularly when it comes to media! What does it look like? What is going to happen? Where are we heading? These are fascinating conversations which will continue to drive us out of this period.
Kim Seeling-Smith has a visionary approach to the future of work and is finding her niche during these times. Early on in this podcast you will hear about Kim's love of research and her ability to clearly interpret and present the data.
The world’s largest work-from-home experiment has just taken place due to COVID-19, and changes in the workplace will never be the same. The challenges, hurdles, relationships, politics and the business environment have all changed. Lucky for us, we have people like Kim Seeling Smith to help guide us through.
I love the passion and energy Kim brings to every media engagement. Pre and post media engagement is just as important as the engagement itself and Kim certainly understands this. Her use of social and professional platforms promoting the media that has taken place is exemplary.
Kim’s knowledge and expertise shines in all her media appearances. Her content is endless and of the highest quality.
I first met Kim at the 2019 Professional Speakers Australia convention, along with five other outstanding presenters. Since then Kim has made one of the biggest and most poignant impacts in media and I have loved working with her. Kim continues to be a student of media and her consistent attendance at #MeetTheMedia is also a reflection of her appetite to be a success in the media.
Producer, Presenter and Audience… it’s pretty simple. This podcast is content GOLD. #BEAVAILABLE
Media loves a good doctor
One of the assets that media is always looking for is a DOCTOR, a General Practitioner a really good medico. There is a lot of health professionals out there in this field and most are very good at what they do but very few are able to communicate with the media. They generally don’t want to or simply can’t work with the media due to time commitments or no appetite for it.
This Doctor does make time for the media and he certainly has forged a reputation over the last twenty five years. The media loves him and you will work out through this podcast that he loves it too.
Dr Joe Kosterich is a well-known and experienced media performer with regular gigs on radio and television; and he doesn’t mind rocking the boat. By rocking the boat he has interests in areas that society and even the organisation that represents his field the Australian Medical Association wouldn’t support. It is this commentary and opinion that certainly gets the media’s attention and creates very good conversations. Not only that it also makes the good doctor a very good ambassador for brands and products that might not get the media attention they deserve. Issues like vaping and medicinal cannabis are two particular topics that Joe has been quite keen on and is a medical advocate for both.
Dr Joe does describes himself as a ‘contrarian’ but he delivers this with very sound arguments and has a very calm presentation. He also describes himself as ‘not everyone’s cup of tea’ but I’d be struggling to find someone that doesn’t like the way he delivers or what he has to say. The trick to all this is that along with the experience he is very disciplined with all his media engagements. He is well-read and well-researched and this is evident in almost all the media engagements he partakes in.
A lot of people will put expert on their LinkedIn profile to describe themselves but very few will be able to claim it like Dr Joe.
The once slightly nervous psychologist
“Don’t put me near a camera. I only want to do print.” was one of the first conversations that this expert expressed to the Media Stable team back six years ago. This self-confessed shy, nervous, and reserved professional did not want to have anything to do with TV.
Now is one of the most recognised psychologists in Western Australia as a regular on Channel Nine News. Dr Marny Lishman is a Health and community Psychologist who has hammered home a media profile over radio, print, online and her original greatest fear TV.
A psychologist is incredibly powerful for media as they have the content that fascinates an audience and there is no shortage of opportunities if you put your hand up. Marny certainly puts her hand up and delivers.
What I think you will get from listening to Marny’s story is that you will connect with her on many levels from her initial concerns, worries and also the hurdles in front of her to be successful in media. From doing interviews in a closet, dropping kids to play in the park while Mum does a radio interview to just taking on the mountain that was her first TV interview. Marny is very real, so authentic and such a natural communicator that she does not need to try hard to help you understand what is going on.
The other key takeaway that you should look out for in this podcast is the organic nature that Marny has built her reputation. From social media post, to column writer, to radio to television. There is a calmness and a sense that quality content will find a home in media and not just lay idle on a blog. That investment in herself to get her content out wider is truly paying off.
She is exclusive, elusive, flies under the radar and is completely killing it in the marketing and the PR industry. Our expert in focus is someone that intrigues and fascinates me more than most people that I have come across in recent times. Not because I had absolutely no idea who she was before her name came across my desk but because I love the way she goes about it.
“Relationships and clients always first”.
Nikki Milne is the founder of the Perth Collective a PR agency, founder of the newly launched Singlet which is a business accelerator and training course platform, not to mention at the same time a mum of three and a very supportive hubby. With an enormous social media following a former hairdresser to the stars and now a communications trainer and agency owner this lady works all the angles for her clients.
Nikki is a business and a brand builder first and if everything falls into place then the PR element kicks in. The client gets my 15 years’ experience of running a successful business. “I am literally going to take over the business and you need to trust me that I am going to make this work” is what Nikki will say and her clients will just need to roll with this. The refreshing elements here is that it is blunt, no sugar coating required and to the point.
Exclusivity has a very strong marketing appeal for many clients and Nikki enforces this with precision. When you are disciplined to only work with those that are a right fit and not just those with a bag of money then you know you are being true to your brand. The reason I might not have known about Nikki is that she specialises in creative, beauty + hair, retail, and hospitality industries. These areas have never been my strong points but be assured this is Nikki’s bread and butter. A client list that many would dream of not to mention that she takes on Australia’s Queen of PR Sweaty Betty CEO Roxy Jacenko’s clients here in Perth.
If Perth had a Roxy Jacenko then Nikki Milne would be her name. There are a few pretenders out there trying to do this but not at the level or the standard that this young lady sets. Watch out for Nikki as you will be hearing more about her in the media.
Human behavior and mindset expert Amy Jacobson from the beginning was questioning her value to media when she first launched and came along to a #MeetTheMedia. The look from media when Amy mentioned what she does was one of dismissal and the eyes glazed over. Sometimes it takes an event or a moment in time for an expertise to shine.
Along came a pandemic and now everyone is listening and needs this expert. We have seen some of the best and worst of human behavior and our mindset is in need for a lift and new focus. Media adores those that can breakdown the very simplest things like behavior and educate its audience with its meaning.
Emotional Intelligence carries a bit of baggage, the interpretation is not some thing that you will think it is and the big question do we have it naturally and can it be taught? Amy explains our very basic human behavior and how you can achieve emotional intelligence. You have got to want to learn and apply it says Amy and out of interest these are the same drivers that you need to apply when working with media.
The dive deep into this expert is really fascinating, entertaining and highly educational. A post that Amy had done on LinkedIn was another beautiful example of how we need to communicate more effectively for our audience and that it is not about us. The quiche vs the egg and bacon pie post is the classic example of emotional intelligent communication and has been shared over 400 times.
We get to talk about some of our leaders particularly the WA Premier Mark McGowan and the Australian Prime Minister Scott Morrison and the way they have dealt with the challenges that we have be confronted with.
We have even worked out Nic is on occasions emotionally intelligent.
What’s she selling? Because I am buying
One of the great advantages of working with experts and commentators in the media is that very often they become your friends. This person is no exception.
Nicolle Jenkins has a diverse range of expertise. The President of the Chamber of Commerce and Industry WA, a small business owner, media commentator, a mum and a very successful award winning marketer.
When you ask Nicolle about why are you involved in small business and why do you get involved in media. Her response is the main reason she is successful “I do it because I love and enjoy it”. It’s this attitude that makes her stand out and you can hear it in this conversation that this woman is passionate about what she does. This is a formula for success for any business person and it surely is the best recipe for impact in the media.
As a professional marketer and a campaigner Nicolle’s view of media is very interesting and what makes her a highly awarded professional in her space. This use of media in her view is that ‘radio is for making friends, TV you show the emotion and print you educate’. This is a rather simple approach but highly effective when it comes to communicating a message whether it be for her personal brand or the brand that has engaged Nicolle to promote and market.
One of the projects that Nicolle worked on for The Sheep Collective is an outstanding example of a campaign that worked so beautifully with media. Right up until the campaign was released the conversation was all very one way by animal activists but the campaign turned the tide and gave a voice to those that previously didn’t. The education program was highly successful not only because it gave the other side’s version but it was factual and less emotionally charged. Good storytelling, great use of media with a very clear strategy.
Some fantastic advice from Jenko when dealing with hostile social media commentary. You need to show empathy to the person that is harsh or who is angry, just understand they don’t always agree and respond in kind. Be measured and professional with any commentary and if that doesn’t work block them. It’s as simple as that.
Tony Eades is a Brand Futurist who looks at how businesses and brands will be changing and operating in the not too distant future…
This isn’t the guy to talk about driverless cars and the technology that we will be using in the years to come, rather he specialises in what brands need to do to service changing customer expectations and he helps to future proof brands with creative strategies and digital solutions.
Tony talks about the opportunities for brands, experts and those with a responsibility to lead during a time of a pandemic. There are many strong message here for everyone and particularly as Tony is the newly appointed President of Professional Speakers Australia, an industry that has been decimated by the pandemic. Tony believes that leadership is paramount right now as we wrestle with COVID challenges on a daily basis.
He also shares some brilliant nuggets of advice and tips for budding experts. Enjoy!
An educator that is one of us
You might have heard me before at a #MeetTheMedia say I am not a great fan of working with academics partly because I don’t think they are great fans communicating via media to the general public. This education expert is one of my favourite not only because he delivers, he knows what media is looking for and he has that personality that you want to go and have a beer with after work. Even if he does barrack for Richmond FC.
A regular on Channel 10’s The Project, the key talkback programs around the country and now an avid OP-ED writer for major newspapers around the country and particularly his home state of Victoria; Adam has certainly established himself as both a thought leader and the commentator of all things education. A former teacher, principal and now owner of an education consultancy called Real Schools Adam is recognised nationally by his peers and media alike as the GO-TO.
His anecdotes, his stories, his ability to connect with the hosts of the programs. His never-ending content engine continues to turn. Always ready to have an opinion backed with evidence and facts and can get quite deep on issues that he is passionate about. His delivery to camera and a radio interview is very natural and unique. Adam has the ability to talk like both the principal, the teacher and the parent and it isn’t wrapped up in academic vernacular that neither the audience or journalist can understand. He has even a twang in his accent of ‘good bloke’ in him that even if you disagreed with what he had to say you’d really like him.
It’s a good thing that he does make more sense than most when it comes to education. He is respected for his contribution by his peers but more importantly the media and its audience welcomes what he has to say as he clearly outlines the issues with commentary and solutions. An expert that I very much enjoy to watch and hear from. If you are a student of professional development in the space of media there is no greater lesson that the one given by Adam Voigt.
Accountants have the unfortunate stereotype of being humourless and boring…
Well, there is nothing boring about Accountant Michelle Maynard who is nailing it in the media on all matters of money advice and analysis. Hers is a voice and a face that you will be familiar with if you live in Perth as she regularly appears on 6PR and Nine News as their go-to expert.
Michelle’s leap into media started after she attended a #MeetTheMedia event and made quite an impression on several journalists she met, including Oliver Peterson from 6PR, who had Michelle on his program that very week. She hasn’t looked back from then and is getting regular media engagements across all forms of media in WA.
Michelle was not a natural media talent and has worked on her delivery and media presence, to now present as confident and poised. Her appetite to do media is huge and she will say “yes” every time, which makes her very media friendly.
This episode of The Experts podcast is a special one for an one in professional services who are looking to make an impact in media. You will struggle to find a better example of dedication, persistence and quality than the one Michelle Maynard sets.
This revised series of The Experts podcast has been met with great interest not only from the experts we interview but also the media that we have featured. This is a “stop and prop” moment where Lanna and I get a chance to look back at what we have learned, what has inspired us and what we all can do to perform better in the media.
A lot of people have commented that the podcast is a good mix of education, fun, banter and discovery. That is exactly the flavour we were looking to create when Lana raised the idea of rejuvenating the podcast. We genuinely love delivering this podcast because we also learn something new each time.
It does help when we have had such great talent, such as Professor Gary Martin, Samantha Jackson, Meg Coffey, Oliver Peterson, Tim Collins, Evan Broadway, Dr Katherine Iscoe, Louanne Ward, Jenna Clarke and Aaron McDonald. These people are all at the top of their game and the most inspiring theme from this series was that they themselves are continuing to learn, to improve and to master their craft.
I think you are going to enjoy hearing from the next ten experts and media as they breakdown some of the elements that have helped them succeed. If there is an expert or someone from the media that you would like to hear from then please reach out to us at info@mediastable.com.au and we will make that happen.
Last but not least; thank you to the listeners of The Experts podcast. We really do value the time you have invested in us and again thank you for the wonderful feedback.
Best, Nic and Lanna
The media loves talking to lawyers and even more so in these times of Covid-19 when we’re all becoming familiar with Latin terms like ‘force majeure’. It is a time of uncertainty and lawyers and the legal sector are trusted allies when businesses are going through significant disruption.
Aaron McDonald is the head of Pragma Legal and reveals what it means as a legal practitioner to be seen and heard in the media. For Aaron, it makes sense to invest both time and resources to amplify his expertise. One short interview on breakfast radio resulted in three calls and two significant contracts for the firm, after he was heard on the wireless.
He says each media engagement is a ‘media asset’ that is designed to keep you front of mind and can be relevant to an audience you are looking to influence.
This chat with Aaron helps to break down some of the stigma attached to lawyers and the legal sector, which can only be countered by getting out from behind the desk and representing as a strong advocate for his industry.
The energy that Jenna Clarke brings to The Experts Podcast is no different to the energy that she applies to her craft in her day job as the Assistant Editor of The West Australian.
Jenna is prolific in media across radio and television and even hosts her own daily current affairs podcast, an innovative pivot by The West.
What you will notice with this spirited and talented journalist is that while she is very competitive, she’s also very liberal with her admiration and respect for other media and journalists, which is so refreshing to hear.
The unanimous sense you’ll get from listening to this podcast is that there’s never been a greater need for quality journalism and news than today. The increase in audience numbers are reflecting this, and the deficiencies in social media as a trusted source, have been further exposed as we navigate our way through the COVID-19 pandemic.
Love can make you do silly things… like starting an Experts podcast singing 1978’s John Paul Young hit ‘Love is in the Air’.
That’s right we are talking love, relationships and dating.
The media loves talking relationships, dating, intimacy, attraction, body language and communication because there is just so much to cover. And dating and relationships expert Louanne Ward, who has 30 years’ experience helping people find their soul mate, is surely one of Australia’s most well qualified and engaging experts in these areas.
In this podcast we discuss how technology has changed the way we find our partners and how it’s impacted relationships. We discover why the coffee date is no good, how to read body language and we even get into how COVID-19 has hit the dating world.
Then we also dive a little deeper into what motivates Louanne and discover the ‘why’ behind what she does. You will get a lot from listening to Louanne’s story as both a relationship expert and a media commentator.
If this podcast was a date, you could say the conversation was great and we made a connection!
In this Experts podcast we focus on the C word and it isn’t Coronavirus or COVID-19. It’s Confidence we’re talking about.
We all need a little bit of Confidence Expert Dr Katherine Iscoe in our lives at the moment, especially as we’re surrounded by a such a confronting chain of events which are enough to shake-up even the most positive of people. The words of advice that come from Dr Kat are very relevant in these times.
What I really enjoy about Dr Kat is her quirkiness and sense of humour. They are an essential part of her character, and combined with a razor sharp mind, you sense that her own confidence is drawn from these characteristics.
Media has given Dr Kat credibility. Even an appearance on Studio 10 resulted in an invitation to be a participant on stage at a major medical conference.
This edition of the Experts podcast is a must listen if you know Dr Kat and more importantly, if you don’t know her, you need to listen now. She doesn’t hold back and we wouldn’t want her to either. Enjoy!
A passion for, and love of the media is what drives Evan Broadway, GM of radio station 6IX.
When re-launching the Experts Podcast, we wanted to interview not only experts who’d made their mark in the media but also from the media themselves.
Media is full of wonderful front-line people across print, online, radio and television but there are also very talented people in support and behind the scenes. Evan Broadway is one of them.
Evan’s enthusiasm for his work is contagious. This is an amusing and informative chat with someone who treats his media career as more than just a job.
He he’s been in the industry from an early age and recently launched his own podcast Broadway Broadcast where he interviews the people who’ve mentored him and inspired him on his media journey.
I’m am not sure that there’s a topic that the media and we as consumers are more fascinated by than aviation.
As an industry it has it all – excitement, romance, leisure, safety, business and it’s the great connector of people and cultures.
Qualified aviation experts are in short supply and we often get media requests for experts in this field. Tim Collins isn’t a journalist or an employee of an airline. He is a pilot of 40 years and is now an aviation consultant to the industry.
One of Tim’s talents is that he can tell a story or analyse a situation from his first-hand, real life perspective, calling on his own aviation skills and knowledge. His other talent is the ability to make the complex, easy to understand. In our chat he’s discusses his career and reveals that he had the responsibility of flying a very well-known Prime Minister around during an election campaign.
Tim advice for being an expert is to not sit back, but to put yourself out there. Its good advice.
You can find Tim www.upstream-aviation.com
The first of the media interviews in this series of The Experts podcast is with 6PR Perth Live’s host Oliver Peterson.
Oliver is a new breed of talk radio broadcasters and is the youngest metro talk radio host in the country. He also has broad experience in TV and print, but his passion for radio eclipses the others.
In this interview Oly, gives us an insight into how he chooses which stories to cover and how he covers them. He’s looking for stories that can start a conversation or that can provide a fresh angle on the news of the day. He always puts his audience first, and believes local stories that reflect what’s happening in people’s lives have the most impact.
Oly’s main piece of advice for any expert is to be on topic! Start with your expertise, showcase it and put in your best performance.
You can catch Oliver each weekday on Perth Live from 3pm to 6pm on Radio 6PR.
A lot of social media experts don’t get it right according to Meg Coffey and we agree. Many are just not doing their research or interpreting trends correctly.
We dive a little deeply into the strategy behind working with social media. In Meg's opinion, all comes to audience and what they want. Very like the strategy of traditional media.
Meg has never been shy to present an opinion or take a position. Why she does it is a great lesson for any budding expert. As Meg gets older she is very comfortable within herself and is not afraid to rock the boat. She says, "You don’t have to like me you just have to work with me”. This confidence and this strategy is one that works very well for her personal and business brand.
We also get to catch up on the latest from State of Social, Meg's event that is quickly gaining a reputation as the leading digital conference in the Asia Pacific region.
This is a really fascinating chat with one of Australia’s best social media commentators.
You can find Meg here: https://coffeyandtea.com/
Sam Jackson is a health coach who has for the last twelve months, been producing some of the most outstanding health related media content in Australia. None greater than her "Lose the Dad Bod” special series which featured on Seven’s Sunrise program over several months.
The reason we wanted Sam back on The Experts Podcast is that she embodies the energy and drive that every expert should be aspiring to harness, and use in their own media journey. Sam arrived for the interview, fresh after completing late night radio and a media engagement on national TV where the cross was at 4.30am in the morning. You would never have known it, because Sam always brings her ‘A Game’.
You can find Sam www.samanthjackson.coach
When choosing a guest to kick-off our new series of The Experts Podcast, we couldn't go past Professor Gary Martin from AIM WA.
Gary is someone that many experts and leaders of business look up to. It is very rare that you get a leader of industry and business that not only gets what media does for his personal and business brand but also knows how to produce and self-publish content. Gary is prolific across all media and he gives an insight how he does it, what it takes and what he gets from it.
Lanna and Nic really enjoyed having a chat with the man that is known nationally as the go-to "workplace culture expert", a tagline that works very well for his personal brand but more importantly for the brand that he leads, The Australian Institute of Management WA.
You can find Gary on Linkedin here: https://www.linkedin.com/in/professorgarymartin
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