Body Bangin': Recent Episodes

Micki Woods

On Body Bangin' we will be talking about all things "body"...auto body that is! I'm Micki Woods, a marketing and business growth specialist for the collision industry. As a former shop owner I understand that there is so much information out there that sometimes it seems like we are trying to drink out of a fire hose, yet we are so thirsty for quality information. On the Body Bangin' podcast we will have a fun time while talking about small and large topics with a variety of guests from around the globe. I will break things down each episode to help you leave with something tangible you can take back to your collision center and make a difference. If you have any topics you'd like me to cover or if you would like to be a guest on Body Bangin' then please email my team at admin@mickiwoodsmarketing.com.

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In this episode of Body Bangin', we tackle the elephant in the room
that many in the industry are afraid to talk about, monetizing total
loss claims. We bring together two powerhouse voices to help you shift
your mindset and protect your bottom line:

👉 Barrett Smith, President and Founder of Auto Damage Experts
👉 Oscar Moreno, President and CEO of Integrity Auto Collision Center

With total loss ratios climbing as high as 33% to 40% in some shops,
simply zeroing out these claims is destroying your profit margins.
Barrett and Oscar break down exactly why your shop needs to be
compensated for the space, liability, and administrative work involved
in every total loss that enters your facility.

What You’ll Learn In This Episode:

📈 The Total Loss Reality: Why the percentage of total losses is
skyrocketing, and why ignoring them means leaving hundreds of thousands
of dollars on the table.

⏱️ The Clock Starts at the Signature: Why you must treat your time like
an attorney does, billing for pre-inspections, tear-downs, safe
containment, and even removing a customer's personal items.

📋 Bulletproof Documentation: Oscar shares how his shop utilizes strong
standard operating procedures (SOPs) and ironclad repair authorizations
to ensure they get paid for every procedure performed.

🤝 The Ultimate Customer Advocacy: How guiding a customer through the
stressful total loss process and educating them on their rights turns a
non-repair into a lifelong referral machine.

🛑 Stopping the Pushback: How to confidently handle third-party
insurance negotiators who try to arbitrarily slash your bills, and why
"we don't negotiate" is a complete sentence.

If you’ve ever wondered how to turn those "wasted" total loss leads
into serious gross profit, this is an absolute must-listen!

👇 RESOURCES & LINKS:

🎧 More Body Bangin’ on YouTube: https://www.youtube.com/@BodyBangin

📧 Connect with our guests:

Barrett Smith
Email: https://autodamageexperts.com/
Phone: 1-888-868-9891

Oscar Moreno
LinkedIn: https://www.linkedin.com/in/oscar-moreno-9a3b12b2/
Email: oscar@integrityauto.us

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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Stop leaving millions of dollars on the table just because you think you are too busy to plan your shop's future.

In this episode of Body Bangin’, we bring together two powerhouse voices shaping the future of the industry:

👉 Laura Gay, founder of Consolidation Coach and host of Consolidation Nation
👉 Matt DiFrancesco, collision financial advisor and host of Your Business, Your Life

80% of shop owners have done zero planning for exiting their business. And of those folks, 60% or more have a gloomy outlook on what that exit will look like.

What You’ll Learn in This Episode:
📉 The 80% Reality Check: Why 80% of owners fail to plan for their exit. We discuss how waiting for a triggering event (like a health crisis) destroys your business options.

💰 Case Study Breakdown: We reveal how proper planning resulted in a $6 million difference in sale price between two very similar body shops.

⏱️ The Real Time Commitment: Matt breaks down why it only takes about five hours over a 60 to 90 day period to establish a solid financial plan. Additionally, Laura explains that the initial discovery phase with her only requires a two-to-three hour commitment.

🏖️ Tickets to the Fair: Why securing your shop's future is the key to finally creating your "basket list" and enjoying the lifestyle you've worked so hard for.

If you've ever wondered when to sell, how to grow smart, or what it means to build a legacy beyond the business, this one's for you.

📧 Connect with our guest pros:
Laura Gay – laura@consolidationcoach.com
Matt DiFrancesco – matt@highliftfin.com

🎙️ Check out their podcasts:
Laura – Consolidation Nation → https://www.youtube.com/watch?v=yVv9MS8SmNI&list=PLtFC3wzeOyPmcCfKlhyRV_IO3iL82q4k7&index=1
Matt – Your Business, Your Life → https://www.youtube.com/channel/UCOhyTsIcGHsXtDydpRA9pFQ

🔗 Connect on LinkedIn:
Laura – https://www.linkedin.com/in/laura-gay-b5b576156/
Matt –https://www.linkedin.com/in/matthew-difrancesco/

🌐 Learn more: https://consolidationcoach.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this episode of Body Bangin', I sat down with financial expert Rachel James to tackle the number one issue keeping shop owners up at night, managing cash flow during a slower schedule.

After the "golden era" of 2020-2023, many collision shops are facing inconsistent calendars and tighter margins in 2026.

Rachel explains how to transition your shop's finances from a bloated model to a lean, mean, profitable machine (without necessarily losing the all-star team you fought so hard to build.)

This episode is a masterclass on right-sizing your business, understanding your numbers, and bulletproofing your shop for the future.

What You’ll Learn in This Episode:

📉 The Post-Boom Comparisons: Why comparing today's volume to the 2020-2023 era is hurting your mindset, and how to rightsize your general overhead to match current revenue.

🔥 Understanding Your "Burn Rate": Rachel defines exactly what "burn rate" means, how to calculate your shop's monthly consumption, and how to reverse-engineer the exact number of Repair Orders (ROs) needed to keep the lights on.

💸 The Technician Revenue Math: We break down the exact revenue numbers a hands-on tech should be producing annually, and how to identify if you have a talent, tool, or overstaffing issue.

✂️ Cutting the Bloat: How auto-drafted subscriptions and hidden "set it and forget it" expenses are eating your cash flow, and the immediate steps to recapture those dollars.

👥 The Payroll Dilemma: Practical advice on how to handle top-tier talent when car counts drop, and why an emergency liquidity fund is non-negotiable for collision centers today.

Meet Rachel James

As the founder of Torque Financial Group, she utilizes her unique "boots on the ground" perspective to help auto body shops navigate their books, catch hidden bloat, and build sustainable, highly profitable businesses.

🔗 Connect with Rachel:
Linkedin: https://www.linkedin.com/in/rachel-james-nm/
Instagram: https://www.instagram.com/skerryspice_/

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this special "Best Of" episode of Body Bangin’, we are pulling back the curtain on shop profitability and how you can stop leaving money on the table.

Running a collision shop is about more than just fixing cars; it’s about running a smart, profitable business. Between leaky profits, missed government incentives, and not knowing the true value of your business, it’s easy to let hard-earned cash slip through the cracks while you're busy putting out fires in the bay.

This episode is your blueprint for taking your power back, maximizing your margins, and protecting your shop's long-term financial health.

What You’ll Learn in This Episode:

💧 Plug Your Profit Leaks: Taylor Moss breaks down where shops are unknowingly losing money and how to tighten up your operations to keep more of what you earn.

💰 Make Stinkin' Good Money: Greg Lobsiger shares his insights on shifting your mindset and processes to truly maximize your shop's financial potential.

📈 Grow in Every Way: Steve Olson discusses strategies for holistic shop growth, ensuring your business scales sustainably and profitably.

🏛️ Claim What You're Owed: Ray Roth reveals how the federal government might actually owe your shop money and the exact steps you need to take to claim it.

🏢 Know Your Worth Before You Sell: Laura Gay and Matt DiFrancesco share essential advice you must hear before even considering selling your shop, ensuring you don't undervalue your life's work.

Meet Our Guests

Taylor Moss: Expert on stopping leaky profits and tightening shop operations.

Ep #115: Stop Your Shop's Leaky Profit with Taylor Moss
https://www.youtube.com/watch?v=_0_CX_8zGBI

Greg Lobsiger: Industry leader focused on making stinkin' good money in collision repair.

Ep #33: Making Stinkin' Good Money with Greg Lobsiger
https://www.youtube.com/watch?v=xMkwzjKCx6E

Steve Olson: Consultant helping shops achieve comprehensive and sustainable growth.

Ep #63: Growing Your Shop in Every Way with Steve Olson
https://www.youtube.com/watch?v=1C60DKVpELA

Ray Roth: Financial expert specializing in government credits and funds for businesses.

Ep #51: The Federal Government May Owe You Money! with Ray Roth
https://www.youtube.com/watch?v=2bb989ek5cA

Laura Gay & Matt DiFrancesco: Powerhouse voices shaping the future of the industry and shop acquisitions.

Don’t Sell Your Shop Without Hearing This First | Ep. #126
https://www.youtube.com/watch?v=Oq-2s0flFdU

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this special "Best Of" episode of Body Bangin’, we are pulling back the curtain on the games insurance companies play and how you can stop losing money to them.

The insurance company is in the business of making money, not fixing cars. It puts them in a very different place in the process than it puts you and me. They have policies in place to mitigate their loss as much as possible , but at the end of the day, the liability for the repair falls completely on the shop.

This episode is your blueprint for taking your power back, getting paid for the work you do, and protecting your shop from massive liability gaps.

What You’ll Learn in This Episode:

🛡️ Stop Being Defensive: The second emotions get involved, you stop thinking with the rational brain. We discuss how to keep the peace while holding your ground against estimators.

💵 The Show & Tell Strategy: Walt Silmon shares his exact tactic for proving his labor charges. Hint: Leaving the vehicle dirty and showing the customer CCC P-Pages makes it nearly impossible for an adjuster to lie.

⚖️ You Owe the Customer, Not the Insurer: Barrett Smith explains why giving the insurance company too much credibility is a mistake, and why your sole responsibility is to the vehicle owner.

🏢 The $600k Insurance Gap: Alex Whittit reveals why rising building values have left most shops dangerously underinsured , and how to avoid the "co-insurance penalty" if you have a total loss.

Meet Our Guests

Micki Woods: Sharing inside tips from conversations with insurance adjusters.

Ep #14: Part 1 of 2 - Inside Tips from Insurance Companies with Micki Woods
https://www.youtube.com/watch?v=jN1oa5oZlT0

Walt Silmon: Expert on getting insurance to actually pay the invoice.
Ep #52: Getting Insurance to Pay with Walt Silmon
https://www.youtube.com/watch?v=l31J-SfhCf4

Barrett Smith: Industry veteran and consultant helping shops take back their power.
Ep #53: Don't Give Away Your Power to Insurance Companies with Barrett Smith
https://www.youtube.com/watch?v=Fs2CEH9Elpg

Alex Whittit: Intrepid Direct insurance expert specializing in collision shop coverage.
Ep #41: Common Gaps in Your Garage Insurance with Alex Whittit
https://www.youtube.com/watch?v=bMejNRgVjBo

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this special "Best Of" episode of Body Bangin’, we are shifting gears from KPIs and cycle times to the most important asset in your shop: your people.

The collision industry has one of the highest rates of su*cide across all industries in the United States . It is a high-pressure, male-dominated environment where the "tough guy" culture often prevents us from seeking help .

This episode is a reminder that you are not alone, and that taking care of your mind is just as important as fixing the cars.

What You’ll Learn in This Episode:

🧠 The Silent Crisis: We discuss the shocking statistics regarding su*cide in the collision industry and why the stigma of "weakness" keeps people from getting the care they need .

💊 Navigating Neurodivergence: Andy Tilka opens up about his personal journey with ADHD, Bipolar Disorder, and addiction, and why acknowledging these struggles is actually a superpower, not a deficit .

🗓️ The 4-Day Work Week Solution: Hear how one shop transitioned to a 4-day work week (Monday-Thursday) to improve work-life balance for their techs, resulting in better recruiting and improved cycle times .

🏥 Health Insurance as "Offense": Why you should stop treating health insurance as a "catastrophic only" tool and start using it proactively for mental health maintenance before a crisis hits .

🚀 Confidence & Preparation: How to overcome "Imposter Syndrome" and build confidence by knowing your stuff three times better than anyone else in the room .

Meet Our Guests:

https://www.youtube.com/watch?v=pqKOmj129aw
Kevin Dunn is the CEO and Founder of Decisely
Richie Seaberry VP of Sales. (The one speaking in the clip)

https://www.youtube.com/watch?v=6A0Nnw2YxSo
Kena Dacus, co-owner of Dacus Auto Body & Collision Repair

https://www.youtube.com/watch?v=SZRBZT9xGfw
Andy Tylka, owner of Tag Auto Group and founder of Brake the Stigma

https://www.youtube.com/watch?v=zbS65hfbhTU&t=1s
Jamie McKinney is the author of "Speak Up, Sister", is a motivational speaker and leadership coach

👇 Listen to Body Bangin’

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this episode of Body Bangin’, I sat down with Sean Preston (Managing Attorney at Coverall Law) and shop owner Brian Bernard (Total Care Accident Repair) to discuss how to bulletproof your collision center against liability and insurance bullying.

It is a highly regulated industry, and most shop owners don’t know what they don’t know until they get served a lawsuit. In this conversation, we break down why your current authorization forms are likely leaving you exposed, why insurers are suing shops (and how to stop them), and the exact strategy Brian is using to ensure he gets paid for every procedure he performs.

This episode is a masterclass on moving from "reactive" to "proactive" so you can sleep at night knowing your house is in order.

What You’ll Learn in This Episode:

🛡️ The "Forever Forms" Revolution: Sean explains how he condensed 9 complex legal documents into a single, bulletproof intake form that evolves with the law, protecting you, getting you paid, and keeping you compliant with one signature.

⚖️ Unlimited Liability: Why every dollar that passes through your shop represents "unlimited liability," and why you have the responsibility to own the terms and conditions of that transaction .

💵 The "Super Bill" Secret: The three things you must provide to ensure your customer gets fully reimbursed: A paid-in-full invoice, the latest OEM research, and evidence (photos) that the work was required and performed .

🚫 Stopping Insurance Lawsuits: Brian shares how shifting his legal strategy gave him better standing against insurers who try to flex their muscles, and why "recommended" procedures are actually "minimum standards" for liability .

🛑 Getting Paid in Full: How to stop accepting short pays and start using legal leverage to ensure the shop gets paid what it is owed without painting yourself into a corner .

Meet Our Guests

Sean Preston is the Managing Attorney at Coverall Law. He specializes in creating "Forever Forms" that keep collision centers protected, paid, and compliant. Brian Bernard is the owner of Total Care Accident Repair, a shop owner who has successfully implemented these legal strategies to protect his business and customers.

🔗 Connect with them:

Sean Preston - Coverall Law
📧 Email: spreston@coveralllaw.com
📞 Phone: (508) 635-5329
📅 Book a meeting with Sean: https://outlook.office.com/book/TalkwithaLawyer1@coveralllaw.com/?ismsaljsauthenabled
🌐 Website: https://www.coveralllaw.com/
🔗 LinkedIn: https://www.linkedin.com/in/sean-preston-ab81697a/

Brian Bernard - Total Care Accident Repair
🌐 Website: https://www.tcaccidentrepair.com/
🔗 LinkedIn: https://www.linkedin.com/in/brian-bernard-56a0bb1/

👇 Listen to Body Bangin’

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this eye-opening episode of Body Bangin’, I sat down with Kevin Dunn (Founder/CEO) and Richie Seaberry (VP of Sales) from Decisely to discuss the "silent crisis" in collision repair… and the benefits strategy that is changing how we retain talent.

Decisely has partnered with SCRS to bring big-business benefits to independent shops. In this conversation, we break down why the "tough it out" mentality is destroying shop culture, why employees in 2026 are demanding support over just "more money", and how offering the right plan can literally save a life.

This episode is a wake-up call for every shop owner who thinks health insurance is just a line item expense, it is actually your first line of defense.

What You’ll Learn in This Episode:

🧠 The "Silent Crisis" in Collision Why our industry has such high rates of suicide and mental health struggles, and why ignoring it causes problems to compile rather than go away.

📉 The Shift: Paychecks vs. Support Richie explains the massive cultural shift: 15 years ago technicians just wanted more hours, but today they are looking for 401ks, PTO, and benefits that protect their families.

🚫 Breaking the Stigma Why employees are afraid to use their benefits (fear of cost or weakness) and how owners can "normalize" mental health days to keep their team safe and focused.

🏥 Mickey’s Personal Nightmare I share my recent terrifying experience with a "health share" plan that failed me during a medical emergency, and how getting on a real PPO plan through Decisely saved my life.

💰 The Real ROI of Care Kevin breaks down why healthy employees (physically and mentally) are safer, more alert, and more productive, turning insurance from a cost into a competitive advantage.

Meet Our Guests

Kevin Dunn is the CEO and Founder of Decisely, and Richie Seaberry serves as VP of Sales. Together, they work closely with SCRS to provide affordable, comprehensive benefits packages to the collision repair industry, helping small business owners compete with the consolidators.

🔗 Connect with them:

Kevin Dunn: https://www.linkedin.com/in/kevinjdunn/

Richie Seaberry: https://www.linkedin.com/in/richardseaberry/

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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We’ve pulled together 4 of the most powerful, no-BS moments from past Body Bangin’ episodes, the kind of insights that shift how you think, lead, and grow.

Here’s what’s inside:

97 — Stars vs. Hamsters (with Robert Snook) → Are you working on "Context" or just "Content"? Robert breaks down the difference between the "Stars" who grow and the "Hamsters" stuck on the revenue wheel. Plus, the "So What?" test: why meeting standard expectations gets you zero loyalty .

96 — Be Extraordinary (with Mike Anderson) → "Nobody notices normal." Mike Anderson shares a game-changing story about a Lexus dealership that knew a customer’s Starbucks order before he walked in the door. The lesson? Know the person before you know the car .

85 — Grow Your Own Technicians (with Ron Reichen & Barry Dorn) → Stop looking for "plug and play" staff. Ron and Barry explain why the best shops are growing their own talent, creating career paths beyond the bay, and the vital importance of "Internal Marketing" to keep the team you have .

66 — What Are You Willing to Tolerate? (with Andrew Batenhorst) → Mediocrity spreads like a virus. Andrew delivers a mic-drop moment on leadership: If you let people show up late or do poor work, you are setting the standard that it's okay. You have to hold the line, even when it's hard .

Whether you’re a shop owner, estimator, or marketer, these moments cut through the noise.

🔔 Don’t miss an episode—subscribe now for more real talk on marketing and leadership that helps your shop grow.

👇 RESOURCES & LINKS:

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

🎧 Watch on YouTube: https://www.youtube.com/@BodyBangin

📧 Work with me: collisioncentermarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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50-60% of the parts on an average collision claim are plastic. Yet, most of the industry is still operating in the "wild west" when it comes to repairing them.

In this eye-opening episode of Body Bangin’, I sat down with Mario Dimovski, a 35-year veteran of the industry and the Head of the Plastic Repair Alliance Council, to discuss the massive knowledge gap in plastic repair… and the global initiative that is about to change everything.

Mario has spent his entire career in plastics. He explains why the "chicken wire and hot glue" approach is failing shops, why OEMs are finally paying attention, and how a new set of global standards is being built to help shops repair safer, cheaper, and better.

This episode is a wake-up call for every shop owner who wants to stay ahead of the curve on the most common material in the bay.

What You’ll Learn in This Episode:

🧪 The "Wild West" of Plastic Repair Why the industry currently lacks uniform standards, leading to "band-aid" solutions that fail, cost shops money, and frustrate customers.

📊 The 50% Reality Check With plastic making up over half of claim parts, Mario breaks down why shops can no longer afford to "wing it" on tools, materials, and processes.

🌍 Introducing Plasnomic: The Global Standard How a council of experts from around the world is uniting to test data, define best practices, and finally give shops a playbook for proper repair.

⚠️ Safety & Sustainability: The Hidden Costs From dangerous fumes to massive landfill waste, we discuss the environmental and health impacts of improper plastic management, and the new government pushes to fix it.

🛠 What Shops Need to Watch For in 2025 The timeline for when these new standards, tool recommendations, and material guides will hit the market (and how you can access them).

Meet Mario Dimovski

Mario is an industry veteran with over 35 years of experience specializing in plastic repair innovation. He is a global ambassador for IBIS Worldwide and leads the charge at Plasnomic to create the first unified global standard for automotive plastic repair.

🔗 Connect with Mario: LinkedIn: https://www.linkedin.com/in/mario-dimovski/

👇 Listen to Body Bangin’

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

... This episode will challenge how you look at every bumper cover and headlight tab in your shop, and prepare you for the new standards coming down the pipe.

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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What does it really take to attract great technicians, train them the right way, and build a shop culture that actually keeps them?

In this power-packed episode of Body Bangin’, I sat down with Jason Bartanen, industry educator, trainer, and founder of Collision ProAssist, to break down the real reasons shops struggle with talent… and what the best operators are doing differently.

Jason has trained thousands of technicians across the country. He’s seen what works, what fails, and why some shops keep losing people no matter how much they pay.

This episode is a roadmap for every shop owner who wants to build a team that’s skilled, confident, and loyal.

What You’ll Learn in This Episode:

🔧 Why the tech shortage isn’t about “no talent”. It’s about no development
Jason explains the mindset shift shops must make if they want to build a pipeline of skilled technicians.

📚 The training model top shops use to grow techs internally
And why relying only on “experienced hires” is a losing strategy long-term.

⚙️ The new competencies techs actually need with today’s vehicles
ADAS, calibrations, documentation, and why shops fail when training doesn’t match real workflow.

🧠 How leadership impacts technician retention more than pay
From communication gaps to unclear expectations, Jason outlines the hidden problems that push techs away.

📈 What shops must do now to stay competitive in 2025 and beyond
Practical steps to build structure, improve onboarding, and run stronger production.

Meet Jason Bartanen

Founder of Collision ProAssist, a platform helping shops train technicians, improve documentation, and streamline processes.

🌐 Website: https://www.collisionproassist.com/
🎟 30-Day Free Trial: https://whop.com/backbaytrial
💼 Full Service Access ($40/mo): https://whop.com/backbaypro
💸 Use code “GCIA” or “Micki” for 20% off your first 6 months

🔗 Connect with Jason:
LinkedIn: https://www.linkedin.com/in/jason-b-bartanen-03519935/
Facebook: https://www.facebook.com/bart22972
Collision ProAssist FB: https://www.facebook.com/profile.php?id=61574989843394

👇 Watch the Body Bangin’ Podcast

YouTube: https://www.youtube.com/@BodyBangin
...
This episode will challenge how you think about hiring, developing, and keeping great techs, and give you the playbook to start fixing it today.

🔔 Subscribe for more episodes that help shops grow for real.

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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This Best Of roundup pulls the most practical moments from four powerhouse conversations, so you can lead better, hire smarter, and finally charge what you’re worth.

What you’ll learn:

Succession & Family Alignment: How to set a clear vision, involve spouses, and plan for ownership transitions that actually work.

Sustaining Success: Five levers top shops use to stay profitable when volume and rates are volatile.

Magnetic Hiring & Retention: The culture signal (Meaning, Acknowledgement, Measurement, Teamwork, Vision) that attracts and keeps A-players.

Pricing & Mindset: Why “busy ≠ profitable,” how to know your real costs, and the mindset shift to get paid for the value you deliver.

Episode sources...

Ep #35 — Goal & Succession Planning for Your Shop (Matt Di Francesco)
Ep #46 — 5 Ways to Sustain Success in Your Shop (David Willett)
Ep #43 — How Shops Are Finding & Retaining Talent (Dave Luehr)
Ep #55 — Get Paid for What You Do & Change Your Mindset (Clay Hoberecht)

The shops that win aren’t just efficient—they’re intentional. They lead with clarity, build cultures people want to join, and price with confidence.


👇 RESOURCES & LINKS:

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

🔔 Subscribe for weekly, no-fluff collision business growth.

📧 Work with me: collisioncentermarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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This week, we're doing something different. We’ve pulled together 4 of the most powerful, no-BS moments from past Body Bangin’ episodes, the kind of insights that shift how you think, lead, and grow.

Here’s what’s inside:

45 — Changing the Way We Communicate is Key (with Kristen Felder)

→ Why relationship-based communication matters more than transactions. Kristen breaks down how knowing your customers as people, not just “the Camry,” transforms trust and service.

58 — Use the Appraisal Clause to Get Paid (with Billy Walkowiak)

→ Shops often fight the wrong battles. Billy lays out the legal mechanics of first- vs third-party claims and why understanding what insurers actually owe is a game-changer.

104 — The Keys to Success (with Louie Sharp)

→ Louie brings the 🔥. “Shop owners are too damn lazy.” No sugarcoating — just hard truths on excuses, leadership, and marketing mindset.

47 — What are the Gaps in Your Leadership (with Bruce Schronce)

→ “Even Tom Brady has a coach.” Bruce introduces his Five Bridges model and explains why growth demands investing in yourself first.

Whether you’re a shop owner, estimator, or marketer, these moments cut through the noise.

🔔 Don’t miss an episode—subscribe now for more real talk on marketing and leadership that helps your shop grow.

👇 RESOURCES & LINKS:

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUW...

📧 Work with me: collisioncentermarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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What does it really take to bring more cars through the door, win trust in your community, and future-proof your shop’s marketing?

In this special solo episode of Body Bangin’, I’m breaking down the 3 most common questions I get about marketing in the collision repair industry, straight, simple, and actionable.

Here’s what you’ll learn:

  • Why SEO (and now AEO—Answer Engine Optimization) is the key to showing up on Google and AI search tools

  • How to stop wasting dollars on scattershot community sponsorships and build presence that actually drives work

  • The overlooked “marketing move” hiding right in front of your shop: curb appeal and customer confidence

I’ve been in your shoes as a shop owner, and now I work with shops every day to grow smarter and faster. This isn’t theory. These are real strategies you can start using today.

👉 Whether you’re just getting started or looking to refine your shop’s approach, this episode gives you a clear roadmap for marketing that works.

🔔 Don’t miss an episode—subscribe now for more real talk on marketing and leadership that helps your shop grow.

👇 RESOURCES & LINKS:

📧 Work with me: collisioncentermarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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What does it really take to repair cars the right way, protect your shop from liability, and actually get paid for the work you do?

In this power-packed episode of Body Bangin’, I sat down with Alex Stapleton (North American Sales & Marketing Director at Spanesi) to dig into the real ROI of pre-measuring—and why it’s the missing link in too many shops’ processes.

We pulled back the curtain on the truths (and myths) around pre-measuring, blueprinting, and how measurement can transform both shop profitability and customer trust.

What you’ll learn in this episode:

⚡ Why skipping pre-measurement is costing shops more than they realize
⚡ How to turn measuring into a billable, documented operation (and add hours to every RO)
⚡ The fastest way to make pre-measurement part of your SOPs without slowing production
⚡ How to use measuring as a marketing tool to show customers you repair cars the right way
⚡ Why training, consistency, and leadership—not just buying equipment—separate successful shops from the rest

If you’ve ever wondered whether pre-measurement is “worth the time,” or how to make it a profit driver instead of a headache, this conversation is your playbook.

🎤 Don’t miss this episode with one of the industry’s straightest shooters—Alex Stapleton of Spanesi.

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

📧 Connect with Alex Stapleton:
LinkedIn: https://www.linkedin.com/in/alex-stapleton-/
Facebook: https://www.facebook.com/alex.stapleton.5

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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What does it really take to build trust, lead with integrity, and shape the future of the collision industry?

In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:

👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA

We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:

⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it

If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.

🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.

👉 Register here: https://mytcra.com/music-city-collision-conference/

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/

Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/

Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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What happens when the money meets the mission in the collision world?

In this value-packed episode of Body Bangin’, we bring together two powerhouse voices shaping the future of the industry:

👉 Laura Gay, founder of Consolidation Coach and host of Consolidation Nation
👉 Matt DiFrancesco, collision financial advisor and host of Your Business, Your Life

They dive deep into the realities behind the scenes of selling, scaling, and surviving in the ever-shifting collision repair landscape.

You’ll learn:

💰 What to actually expect when selling your shop—and what most owners get wrong

🧠 How to emotionally prepare for a transition (even years before it happens)

🚫 Common traps shops fall into when growing too fast or too big

📈 Why knowing your numbers is the ultimate power move

💡 How to future-proof your business in a consolidating market

If you’ve ever wondered when to sell, how to grow smart, or what it means to build a legacy beyond the business, this one’s for you.

🎤 Catch Laura and Matt live at the Music City Collision Conference this September 26–27 in Nashville!

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

👇 RESOURCES & LINKS:

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786&nd=1&dlsi=e90b85e41e284f1f
▶️ More Body Bangin’ on YouTube: https://www.youtube.com/channel/UCwbN0Tv3xo9RFBDNN2G5SjQ

📧 Connect with our guest pros:
Laura Gay – laura@consolidationcoach.com
Matt DiFrancesco – matt@highliftfin.com

🎙️ Check out their podcasts:
Laura – Consolidation Nation → https://www.youtube.com/watch?v=yVv9MS8SmNI&list=PLtFC3wzeOyPmcCfKlhyRV_IO3iL82q4k7
Matt – Your Business, Your Life → https://www.youtube.com/@highliftfinancial

🔗 Connect on LinkedIn:
Laura – https://www.linkedin.com/in/laura-gay-b5b576156/
Matt – https://www.linkedin.com/in/matthew-difrancesco/

🌐 Learn more:
https://consolidationcoach.com/
https://highliftfinancial.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this no-holds-barred episode, Micki Woods sits down with Kyle Motzkus and Clay Hoberecht, two industry pros who say what others won’t.

They get brutally honest about the lack of accountability in the collision world, calling out fake certifications, clout-chasers, and shops that talk a big game but don’t follow OEM procedures.

What you’ll hear:

  • Why ego is killing repair quality and what real leadership looks like
  • RTA: consumer protection or shop-owner trap?
  • The shocking truth about “certified” shops not following procedures
  • What happens when you stop building your business around insurers
  • How focusing on your people actually fuels your growth

This one pulls no punches. If you’ve ever questioned how the industry operates or your place in it don’t miss this.

🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.

👇 RESOURCES & LINKS:

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786&nd=1&dlsi=e90b85e41e284f1f

▶️ More Body Bangin’ on YouTube: https://www.youtube.com/channel/UCwbN0Tv3xo9RFBDNN2G5SjQ

🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121/

🚀 Need help growing your shop with marketing that actually works? Visit https://mickiwoodsmarketing.com/

📧 Connect with our guest industry pros:

Clay Hoberecht: bestbodyshopinwichita@yahoo.com

Kyle Motzkus: kmotz23@gmail.com
instagram.com/bluecollarkyle
https://www.facebook.com/BLUECOLLARKYLE/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this powerful and deeply personal episode, Micki Woods sits down with industry leader Andy Tylka, owner of Tag Auto Group and founder of Brake the Stigma, to talk openly about mental health in the collision industry.

This isn’t your typical business podcast. Andy shares his own mental health journey, from years of struggle and stigma to building a culture of support across his 15+ locations. Whether you’re an owner, tech, CSR, or just someone trying to keep it together…you’ll want to hear this.

Here’s what you’ll learn:

  • How Andy’s personal story led to a mental health movement
  • The reality of anxiety, ADHD, addiction, and stress in the industry
  • What shops can do today to support their team’s well-being
  • Why mental health resources lead to better performance, better retention, and stronger teams
  • Free tools and next steps you can implement in your shop right now

🎯 This episode is for anyone who’s ever felt overwhelmed and for every shop that wants to do better by their people.

🔔 Subscribe now on YouTube, Spotify, or Apple Podcasts so you don’t miss future episodes that go beyond the paint booth and into what really matters.

👇 RESOURCES & LINKS: 🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

▶️ More Body Bangin’ on YouTube: https://www.youtube.com/@BodyBangin

📧 Connect with Andy Tylka: andy@tagautogrp.com

🌐 Learn more: https://brakethestigma.com

📧 Mental health resources or questions: info@brakethestigma.com

🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121

🚀 Need shop growth strategy? DM Micki or visit https://mickiwoodsmarketing.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this powerful episode, Micki Woods is joined by Jeff Butler and Justin Lewis—two shop owners who fought for years to protect collision shops and consumers alike, and won.

They helped pass a groundbreaking Right to Appraisal (RTA) bill in Washington, and they’re here to share what every shop owner needs to know about it—and how to take action in your own state.

Here’s what you’ll learn:
✅ What RTA Actually Is: Why it matters, how it works, and why most shops are still misunderstanding it.
✅ Why WA Had to Step Up: How insurers were writing RTA out of policies—and how Jeff and Justin fought to make it mandatory.
✅ “Competent Appraiser” Defined: What that term really means (and why a boat damage appraiser has no business near a Tesla claim).
✅ What Shops Can Do Now: Whether you’re in WA or not, here’s how to educate customers, document better, and fight smarter—not harder.

If you’ve ever been short-paid, ignored by insurance, or frustrated with the lack of leverage, this episode is a must-listen.

🔔 Subscribe now on YouTube, Spotify, or Apple Podcasts so you don’t miss what’s next.

👇 RESOURCES & LINKS:
🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA

▶️ Watch more Body Bangin’ episodes on YouTube: https://www.youtube.com/@UCwbN0Tv3xo9RFBDNN2G5SjQ

📧 Connect with Jeff Butler & Justin Lewis:
Jeff Butler: Jeff@hauryscollision.com
Justin Lewis: justin@accurateab.com

🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121

🚀 Need help growing your shop with marketing that actually drives leads? DM Micki or visit https://mickiwoodsmarketing.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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In this value-packed episode, Micki Woods sits down with Kena Dacus, co-owner of Dacus Auto Body & Collision Repair, to uncover real-world strategies for shop owners who are ready to grow smarter, not harder in the collision repair industry.

Here’s what you’ll learn:
✅ Insurance Headaches: Why getting paid for proper repairs (like safety inspections) feels impossible, and how Kena’s team manages the pushback.

✅ Towing Business Truths: The real cost of adding towing services, the risks you need to know, and why it’s a completely different business model from collision repair.

✅ The 4-Day Work Week Experiment: How moving to a 4-day production schedule improved efficiency, reduced burnout, and became a game-changing recruiting tool for Kena’s shop.

✅ Why Industry Involvement is Non-Negotiable: Kena shares how getting involved in industry groups, trade shows, and learning from other shop owners unlocked massive growth—and why you can’t afford to stay on the sidelines.

If you’re an independent shop owner feeling the pressure of insurer challenges, consolidation, and keeping your team happy while growing profitably—this episode is a must-listen.

🔔 Subscribe now on YouTube, Apple Podcasts or Spotify so you don’t miss future episodes that help you build a shop that’s thriving—not just surviving.

RESOURCES & LINKS:

🎧 Subscribe to Body Bangin’ on Apple Podcasts:
https://podcasts.apple.com/us/podcast/body-bangin/id1558234037

🎧 Subscribe to Body Bangin’ on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA?si=0df935d45b4c4786

▶️ Watch more Body Bangin’ episodes on YouTube: https://www.youtube.com/@BodyBangin

🌐 Learn more about Dacus Auto Body & Collision Repair: dacusauto.com

📧 Connect with Kena Dacus: kena@dacusauto.com

🔗 Follow Micki on LinkedIn: https://www.linkedin.com/in/micki-woods-36374121

🚀 Need help growing your shop with marketing that actually drives leads? DM Micki or visit https://collisioncentermarketing.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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I am talking with Michael Giarrizzo, CEO/President of DCR Systems, about embracing the change of our industry. As our vehicles become more complex things NEED TO CHANGE!

Vehicles today are safety machines on wheels so what is your shop doing to make sure you are keeping those vehicles that come to you after a collision are being restored so they operate exactly like they would if they never would have gotten into an accident.

We need to start taking on the responsibility of this to create a sustainable future in our industry!
No more are the days of just checking fit and finish!

Michael challenges shops to:
1 – establish your why
2 – create processes that are non-negotiable (consistency)
3 – have extensive documentation (documentation before, during and after the repair including manufacturer repair procedures, videos, photos, notes, etc.)
4 – create quality control check points throughout your shop (ask your team where those QC checks should be. Utilize your team to make your business better.)

If you want to ask any questions of Michael or inquire about becoming one of his licensed shops you can email him directly at:
mgiarrizzo@dcrsystems.net

Links to Michael’s past Body Bangin’ interview -
Episode #30 – Becoming a Lean, Mean, Auto Body Repair Machine:
Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-30-becoming-a-lean-mean-auto-body-repair-machine/id1558234037?i=1000553311049
On YouTube: https://youtu.be/3YVwWiA9Um0?si=-CtQbNXGGYDoPf07

____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

What made this year's SE Collision Conference amazing? Several of those involved chatted about some things that happened behind the scenes plus a recap of the show.
Joining me today is: Josh Kent - CCA's Executive Director, Kyle Bradshaw - CCA's President and Board Members of WAMBA & CCA - Brian Davies & John Shoemaker
Make sure to mark your calendar to join in next May-ish in Virginia!

Contact WAMBA or CCA Directly:
Email WAMBA's Office: info@wmaba.com
Email WAMBA's Executive Director - Jordan Hendler: jordanhendler@wmaba.com
WAMBA'S website: https://wmaba.com/

Email CCA's Office: info@carolinascollisionassociation.com
Email CCA's Executive Director - Josh Kent: oregon.josh.kent@gmail.com
CCA's website: https://carolinascollisionassociation.com/

Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

View Details

Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

We are talking about a very polarizing topic today with Steve Krieps of Collision Safety Consultants of West Virginia. Steve was part of a panel at the SE Collsiion Conference where they discussed the pros and cons of RTAs (Right to Appraisals), PRI (Post Repair Inspections) and what the shop's role is in those things. This is super informational for all shops out there!

Listen to Billy Walkowiak's episode where we get into the nitty gritty of RTAs:
Ep #58: Use the Appraisal Clause to Get Paid with Bill Walkowiak
https://podcasts.apple.com/us/podcast/ep-58-use-the-appraisal-clause-to-get-paid-with/id1558234037?i=1000590615764

Contact Steve Directly:
Email Steve: steve.collisionsafety@gmail.com
Collision Safety Consultant's website: https://collisionsafetyconsultants.us/

Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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For all of you listening Lombard Equipment is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!
https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKC

Kevin Lombard & Dave Caron of Lombard Equipment chat with us today about the opportunities shops have as they are experiencing some slow downs right now.
A survey was done and found that a technician standing up ergonomically (versus down on the ground) are 22% more efficient!

They also talk about the latest frame machine that is the Swiss army knife of all frame machines - the Bronco and Bronco XL!
For all of you listening Lombard is offering a FREE Air Jack (3 bag) with purchase of any Chisum equipment piece PLUS Chisum is offering incredible factory pricing through the end of June!
Watch the video of the Bronco: https://youtu.be/AsTdmSVxSHs?si=v-sKc171vEm1eaKC

Contact Lombard Equipment:
Contact Form: https://lombardequipment.com/contact/
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

View Details

Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

I'm excited to bring to you today Mister Blake Farley, the Executive VP of Operations for Quality Collision Group from the Southeast Collision Conference. Blake talks about how he used to get in his own way thinking he didn't need any feedback or help and changing that perspective allowed him to change the game.
We talk about so many good things today!

Contact Blake Farley Directly:
Email Blake: blake.farley@outlook.com
Quality Collision Group's website: https://www.qualitycollisiongroup.com/

Join the Collision Cocktail Hour monthly meetings!
Learn more here: https://collisioncocktailhour.com/
____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

View Details

Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Next in our lineup from the Southeast Collision Conference is Jay Goninen, the President and Co-Founder of Wrench Way and the Podcast host of "Beyond the Wrench". Jay talks about some great things to consider about if you are looking to get some new technicians and also fantastic takeaways on ways to retain that top talent that you have!

Contact Jay Goninen Directly:
Email Jay: jayg@wrenchway.com
WrenchWay's Website: https://wrenchway.com/
Beyond the Wrench Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-wrench/id1503503473
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Thank you to our wonderful sponsor, Lombard Equipment, who sells new and refurbished equipment AND provides training on that equipment in your shop!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Today we chat with Taylor Moss of OEC (OE Connection). Taylor talks about some of the main ways that shops are losing (leaking) profit and how you can stop the leaks!
Taylor utilizes Repair Logic and offers a free demo if you are interested.

Contact Taylor Directly:
Email Taylor: Taylor.moss@oeconnection.com
Request a Demo of Repair Logic: https://oeconnection.com/free-demo/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Thank you to Lombard Equipment, our wonderful sponsor, whose goal is to help improve the quality of people's lives.
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Next in line at the SE Collision Conference we are taking with StrongLead's CEO, Bruce Schronce. Bruce and his team help grow collision centers. In his session he gives 5 critical aspects of growing your business, attracting, developing and retaining great people, leadership cohesion, and enjoying a meaningful and prosperous journey.

Contact Bruce Directly:
Email Bruce: bruce@stronglead.org
StrongLead Website: https://stronglead.org/
Contact the StrongLead Team or a consultation: https://stronglead.org/contact/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Lombard Equipment, our fantastic sponsor has 5 star online reviews, they do all of their own service and warranty work! Amazing! :)
Reach out to them today...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Kyle Motzkus, GM of Hunter Autobody, and Danny Gredinberg of the DEG (Database Enhancement Gateway) are with us today!
Their session was called "Self Confidence: An advanced repair plan you can expand on."
They discussed the non-negotiable required operations and how they talk about some of these more complex things to the guest.
Their goal is to help you build a bullet proof repair plan supported by facts.

WATCH A VIDEO WITH DANNY ON THE USAGES OF THE DEG:
Episode #70 of Body Bangin' - Write Your Strongest Sheet
https://youtu.be/TcLSJbFJ9Ik

Contact Danny or Kyle directly
Email Danny: admin@degweb.org
Email Kyle: kyle@hunterautobodyinc.com
DEG Website: https://degweb.org/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Lombard Equipment, our fantastic sponsor, has been in business for over 30 years providing equipment, service, training, AND support!
Reach out to them today!
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Today we are chatting with Greg Peeters of Car ADAS Solutions. Greg's session was titled "The Critical Steps Involved to Achieve an OEM-Centric Calibration".
W
e chat about the good, the bad, the truths and untruths about ADAS as well as what it takes to do an accurate calibration as well as when and how to calibrate.

Contact Greg Peeters
Email Greg's team at Car ADAs: info@caradas.com
Car ADAS Website: https://caradas.com/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

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Thank you to Lombard Equipment - our sponsor of this series! Lombard Equipment not only sells new and used equipment but they have real LIVE people answer their phone!
Reach out to them and get the help you need...
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

Next in line at the SE Collisiion Conference we are taking with Matthew DiFrancesco who had a session titled "Building Value in Your Shop". Matt is the owner of High Lift Financial and the podcast host of "Your Business Your Life".

Today we talk about:

  • How to build value in your business
  • Business structuring
  • How to exit your business one day
  • And more!

Contact Matt Directly
Email Matt: mdifrancesco@difranfc.com
High Lift Financial Website: https://highliftfinancial.com/
Your Business Your Life Podcast: https://podcasts.apple.com/us/podcast/your-business-your-life/id1587750001
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Shoutout first and foremost to Lombard Equipment - our sponsor of this series and your #1 choice when looking to purchase new and refurbished equipment from Maine to Miami!
Reach out to them today!
Massachussets Office: (800) 422-PULL
Florida Office: 888-440-WELD
Virginia Office: 833-MIG-WELD
Visit them online: https://lombardequipment.com/

We are kicking off the series from the SE Collision Conference 2024 in Greensboro, North Carolina with the one and only Mike Anderson of Collision Advice!
Mike had a couple of sessions:
1) Future-proof Your Shop: Tomorrow’s Success Starts with Today
2) 100% Disassembly

Today we talk about:

  • Importance of 100% dissassembly
  • What got you success is not going to be what gets you success in the future
  • Current industry trends
  • Manufacturer's supporting their certified collision shop network

Contact Mike Anderson Directly
Call Collision Advice: 703-898-0715
Collision Advice Website: https://collisionadvice.com/
Send an Email: https://collisionadvice.com/contact/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Winner of the 2024 Vehicle Care Rockstar Award given out by BodyShop Business went out to Clay Hoberecht - owner of Best Body Shop in Wichita!
Clay talks about what he does differently, why he does it and what separates him from other shops.

Reach out to Clay directly:

  • Clay's Email: bestbodyshopinwichita@yahoo.com
  • Episode #55 with Clay: Get Paid for What You Do and Change Your Mindset with Clay Hoberecht: https://youtu.be/s46WhSvjClk
  • Best Body Shop's Facebook Page: https://www.facebook.com/BESTBODYSHOPINWICHITA
  • Collision Cocktail Hour: https://collisioncocktailhour.com
  • Wichita Wagyu: https://wichitawagyu.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Jordan Hendler & Josh Kent join me today to talk about the SE Collision Conference that will be happening very soon! From May 16-18th the festivities will be going down!

On Friday, May 16th there is an award ceremony with cocktails, games and a whole lot of fun. This event is by invite only or if you purchased a ticket to the attend the amazing classes.

Starting Saturday, May 17th at 8:30am EST the classes kick off with Mike Anderson of Collision Advice and sessions run all day. The tradeshow floor is free to anyone that would like to come by and that opens at 10am on Friday.

Classes and the trade show floor run through Saturday May 18th.

Cost: Only $179 for all of the classes (for non-members) and $99 for members. Such a great value!

IMPORTANT LINKS:

  • The full lineup of classes can be found here: https://carolinascollisionassociation.com/schedule-speakers/
  • Main website: southeastcollisionconference.com
  • Get tickets here: https://brushfire.com/southeastcollisionconference/scc/565643/register
  • Email Jordan: jordanhendler@wmaba.com
  • Email Josh: info@southeastcollisionconference.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Rick Selover has been in the business for a long time and has been helping shops grow for just as long! Rick understands the power of perspective and of self awareness. After putting things into action in his own life and seeing the power of it all, he started helping others in our industry.

We talk today about some basic things you can switch up in your every day life that will impact your person, your body and also your business and the way you function!

If you take 1 thing that popped into your mind during this podcast and start making small changes to that 1 thing…you will be excited once you start to see the effects.

I challenge every person listening or watching to do the “no phone” for at least 30 minutes to 1 hour every morning. It’s a GAME CHANGER!

Get help with your business with Rick!
Email Rick for a copy of his morning routine. :)

Contact Rick Selover Directly: https://linktr.ee/mindwrench
Rick's Email: rickselover51@gmail.com
Rick Selover's Website: https://rickselover.com/
Mindwrench Podcast: https://podcasts.apple.com/us/podcast/mind-wrench-podcast/id1529656089
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the Show.

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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The NE Collision Conference just wrapped up and I only heard amazing things about it! Today we talk with Ken Miller, President of the AASP New Jersey and Co-Owner of 821 Collision in North Haledon, NJ. He shares with us some of his top takeaways and most popular highlights of the show.

If you have never been to the NE Collision Conference it is the weekend of St. Patty's Day in March every year so make sure to register when it comes around in 2025.
This conference has the largest trade floor and is known as the "mini-SEMA".
I will be there next year and hope to see you all too!!!

Contact Ken Miller Directly:
Ken's Email: kmiller@821collision.com
821 Collision's Website: https://821collision.com/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Today, my friend Kyle Motzkus, who's the general manager over at Hunter Auto Body in St. Louis, Missouri, and I are having a chat about the common challenges collision shops face. Kyle's got some great insights to share!

We'll cover everything from the importance of getting the intake process right with clients to ensuring they're the right fit for your shop, setting clear expectations, walking them through the repair process, drafting repair procedures, staying in touch with both the insurance carrier and the customer, and even handling payments post-repair.

Kyle's a seasoned speaker at industry events, and he's here to lend a helping hand to others in the field! So, let's dive in and learn together!

Contact Kyle Motzkus Directly:
Kyle’s Email: kyle@hunterautobodyinc.com
Hunter Auto Body Website: https://hunterautobodyinc.com/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Louie Sharp, owner of Sharp Auto Body talks to us today about the keys to his success. As a former marine his mindset shift completely changed his life and his business.
Louie drops so many amazing gems in this episode. Check this out:

  • Life is either easy or hard and you get to choose how you play the game.
  • Be the point of the spear. Lead the charge for what is right, for what's just and what is fair.

In coaching he starts with the owner. For every business owner, Louie shares that you have to work on YOU first before working on the business.

He believes our business is our spiritual practice - how we serve & help people and we shouldn't take it for granted. The marines gave him:

1 - Self Esteem - He could do things he didn't think he could.

2 - Heart of service

Take the time to know the people and know the stories to be able to care for your customers.

If you start with love - you will be amazed at what happens. Send them blessings, abundance and love and you'll be amazing at how everything in your life will change. When you start with love, love doesn't know the boundaries of the "rules" or the b.s. we typically deal with.

Music from the heart touches the heart. Anything that comes from your heart will touch another heart.

There are so many more great things. I hope you listen all the way through!

Contact Louie Sharp Directly:
Louie's Email: louie@sharpautobody.com
Sharp Auto Body Website: https://www.sharpautobody.com/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Did you know that in our collision world today that only 44% of body shops are independent? Take advantage of that!

John Shoemaker joins us today and we dive a little bit into his session at SEMA with the SCRS classes where he spoke on “Being Elite in a Consoldator’s Market”.

John is a legend in our industry. He’s a long time veteran who now is a BDM for BASF where he is able to help out shops plus he speaks at conferences and association events across the country.

Being elite in your market means you have to differentiate yourself.

John cites that OE certification is the #1 way to do so but also emphasizes the importance of meeting people where they are at and focusing on what they need emotionally in that moment.

We discuss several ways other shops are differentiating themselves to give you ideas. After creating a differentiator you need to market that so the general public knows!

We also invite you to join us on our Collision Cocktail Hour monthly zoom calls if you are a shop or vendor. You can register by visiting our website at: collisioncocktailhour.com.

Contact John Shoemaker Directly:
John's Email: john.a.shoemaker@basf.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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I had the pleasure of hanging out with Steve Baker, manager of Windermere Collision Center in Winter Garden, Florida. At Windermere their team has decided to really get niche in the EV repair segment. We discuss the importance of their processes and how that has been a big needle mover for them. We also discuss some of the difficulties they have had repairing the EVs and how they are overcoming them. In addition, if you are thinking of either getting into the EV certifications for Tesla, Lucid, Rivian, etc or pushing harder into those – Steve gives some great recommendations.

This podcast episode is for all body shops with great takeaways for all!

If you’d like to contact Steve he would be happy to have a conversation with you!

Contact Steve Baker Directly:
Steve's Email: s.baker@windermerecollisioncenter.com
Website: https://windermerecollisioncenter.com/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Today we are talking with Laura Tierney from ShopLoaner.com and discussing something that is gaining a lot of momentum in our industry – vehicle loaners in your shop.

This doesn’t mean that you have to give out free loaners to people. This means another revenue stream for you. It means that you could provide a value to your guests by having a vehicle on site or even providing a vehicle for less money per day to customers who don’t have rental coverage. It also allows you to really provide for that guest at another level.

Does a replacement vehicle cause you to have storage issues?
How many would you want to have for your shop?
Where would you get these vehicles?
Would this break the bank trying to insure these vehicles?
What happens if a customer gets into a wreck in your loaner?
Does this create more admin tasks for your team and bog them down further?
How much more per repair could you be making when adding on a rental vehicle?

I had so many questions and Laura was great to answer them all and give us some great things to think about!

Contact Laura Directly:
Laura’s Email: Ltierney@arsloaner.com
Website: https://www.shoploaner.com

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Collision repair centers may hear of cyber crimes but think it won't happen to them. Yet, it could and it does!

We talk to Mark Riddell who spoke at a collision conference "across the pond" and shares with us some key takeaways from that conference.

Cyber crimes are not typically a hack into your system. Most crimes are tricks a human to pay money out via email...listen in to hear the #1 main cyber hack so you can be on the lookout!

Auto body shops are looked at as small businesses which for cyber attackers means that we are easy prey and we are assumed to be easy to breach.
How do we protect ourselves and our customers data?

What is your "attack surface" and what does it look like?
It may not be financial loss but it may be a reputation loss.

There are many ways that these cyber thieves can attack. 3 of these are:
1 - online booking
2 - emails
3 - website

Many of us in body shops are not properly trained. Mark states that anyone that is touching money in your business is a major target! Most times it's not the owner that will be attacked.

These criminals can shut down your production, our supply chain.

Reach out to Mark Riddell directly.
Mark's Email: mark.riddell@m3networks.co.uk
M3 Networks Website: https://m3networks.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Kevin Wolfe is the owner of Leaders Way which just celebrated its 25th birthday!

As a former mechanical shop owner who was doing great financially yet saw that his staff was not cohesive which started his journey into leadership. Within 3 years he had become the employer of choice as he had worked hard on developing and exploring his leadership skills.

Kevin is now highly sought after as a leadership coach and this episode will show you why!

Did you now that we are at an all-time high of disengagement professionally at 73%!

We get into the reasons of WHY and HOW we fix that.

We talk about how engagement is the #1 thing that most impacts your business and as shop owners train their staff in all levels of the business they are not doing training in leadership skills. What a miss!

He has a great quote – you can’t lead people past where you are at, showing the importance of self discovery and improvement!

You also can’t lead people you don’t know so setting up times to meet regularly with your team is a MUST.

2 books Kevin recommends are:

1 – The Talent Code by Daniel Coyle

2 – Culture Shock by by Jim Clifton

Reach out to Kevin Wolfe directly.
Kevin's Email: kevinw@leadersway.com
Leaders Way Website: https://www.leadersway.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Josh Piccione is a go-getter as the GM of Tom Wood Collision. They are a dealership owned shop in Indianapolis that is VERY BUSY! As a very active member in the Collision Cocktail Hour, Josh has worked very hard to make sure their vehicles are repaired according to the manufacturer repair procedures and has had a hard time battling the insurance companies to figure out how that was going to work in his shop. His experience is awesome and he brings very helpful information to others working to do the same thing.

Josh had an "aha" moment when he was in Mike Anderson's class and got called out about security features and post-collision inspections and his shop has never operated the same way again.

Listen to how he changed things up in his shop and dug in to do the right thing - even though he thought they had been before!

Reach out to Josh Piccione directly.
Josh's Email: josh_piccione@tomwood.com
Tom Wood Collision Website: https://www.tomwoodcollision.com/

Join us for the Collision Cocktail Hour monthly meeting: https://collisioncocktailhour.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Robert Snook with Business Success Global is talking with us today and he knocks my socks off! Robert is a very popular key note speaker and works with shops around the globe and helps them grow their business and differentiate themselves.

How do you increase your revenue using the business revenue stream knowing that money follows energy.

We are talking about the "Stars" versus the "Hamsters".
Product, Positioning and your Channels set the stars apart from your hamsters which is the trap of sales and revenue. Hamsters are caught up in the every day to-do list.

He shares that hitting someone's standard is a "so what?" moment.

My favorite quote he makes is "There's more power to stopping than starting."
Stop doing the busy work and start moving the needle.

My next favorite is "There is no difference between high and low performers other than implementation. Everything else is just an excuse."

Robert shares that the opportunity is in the EXTRA and the DIFFERENTIATION and none of it has anything to do with the repair! Keep it small, simple and sustainable. Makes you think, doesn't it?

Put different bait on your hook and catch bigger, better fish!
Stand out in the moments that matter so you can catch more fish.

Reach out to Robert Snook directly.
Robert's Email: robert.snook@businesssuccessglobal.com
Payne & Sons Paint & Body: https://www.businesssuccessglobal.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Our last guest of the Texas Auto Body Trade Show is the one and only Mike Anderson!!!!

This year Mike’s theme is “Be ExtraOrdinary” and, as always, he brought the house down!

Since we last talked, Mike had the opportunity to read the book by Kevin Brown called “The Hero Effect”. He stated in this book “NOBODY NOTICES NORMAL” which means we have to be extra ordinary. Mike then shares his latest jaunt to a local Lexus dealership and how that visit wowed him! What he realized was the power of personalized experience was key.

At the Lexus conference they shared – "Know Me, Know My Car" and he speaks on the importance of knowing our guests BEFORE we talk about their vehicle. Let’s find out what’s important to them first and build that emotional connection.

Another thing he shared is the false sense of security our industry has and speaks on those insights.

Consumers today want to do business with whoever makes it RIDICULOUSLY easy or radically easy to deal with. Are you doing this in your shop?

Reach out to Mike directly!
Collision Advice: https://collisionadvice.com

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Burl was part of a panel at the Texas Auto Body Trade Show talking about legislation in our industry. Burl Richards is the owner of Burl's Collision Center in Henderson, Texas and he is fighting for consumer's rights and safety...and I LOVE IT!

Listen in as we talk about how he fights for consumer safety.
The fight Burl recently won was based off: Do you believe a repair plan is necessary?
In his district court there were 12 jurors and a judge that decided a blueprint repair was necessary and warranted!

At the trade show he and his panel talked about different aspects of legislation plus the RTA and how it covers a lot of aspects for OEM procedures, processes and rates.

The takeaways Burl would like for people to have in class today would be: keep supporting auto body associations when it comes to phone calls, emails, money, and time. It is time to come together as an industry for our consumer's safety.
Not everyone can fight the fight but everyone can do their part!

Read the BodyShop Business article on Burl's court case win: https://www.bodyshopbusiness.com/texas-jury-awards-state-farm-policyholder-277000/?utm_source=omeda&utm_medium=newsletter&utm_campaign=Texas+Jury+Awards+State+Farm+Policyholder+%24277%2C000&oly_enc_id=2215D5567389I5W

Reach out to Burl Richards directly!
Burl's Email: burl@burlscollision.com
Burl's Collision Center: https://burlscollision.com/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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We are BACK and coming to you again from the Texas Auto Body Trade Show this week with a mini-episode! For today and the next 2 episodes you will get to hear from some of the amazing speakers that were there and even an attendee that has some great stuff to share. :)

Shops are saying there's no talent and the students are saying there are no jobs...what's the deal? Today we are talking with Raven Hartkopf, the lead collision instructor at Collin College in Texas. She received her associates degree in auto body and now, as a graduate student, she's working on a field problem where she is diving in to what the issue is between students and the auto body shops.

The big takeaway she found is students are wanting shops to work around their school schedule. If the student starts part-time once they are free and done with school they typically stay with that shop and go full time - yet most shops don't offer a part time position!

She has also found there's a disconnect between women who want to do more manual labor feeling uncomfortable going in to a shop. This is a great opportunity for shops to step in to this supportive role!

Another big point is for shops looking to hire someone out of a technical/trade school. DON'T WAIT UNTIL THEY ARE DONE WITH SCHOOL! Most shops have already grabbed up the great talent!

Of 100 shops in Collin County they surveyed 70 shops and students asking:
- what kind of work do they do?
- what the average age is for techs?
- what is important to them?
- salary?
- benefits?

For students:
- age?
- gender?
- how comfortable they feel going into the industry?
- 1st generation student?
- socio-economical status?
- what were they looking for?

What great info!

Reach out to Raven Hartkopf directly.
Raven's Email: rhartkopf@collin.edu

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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We are coming to you from the Texas Auto Body Trade Show this week with a mini-episode! For the next few episodes you will get to hear from some of the amazing speakers that were there and even an attendee that has some great stuff to share. :)

Today we are talking with Logan Payne of Payne and Sons Paint and Body Shop in Dallas & Bedford, Texas. Logan and Danny Gredinberg talked at the trade show about the importance of repairing a vehicle per the OE repair procedures.

Main point #1 - don't let the techs write the sheet
Recommendation: Divide up the writers job versus the old way of where the estimator was handling everything from beginning to end.

Big Push of the Class: Get started!

Reach out to Logan Payne directly.
Logan's Email: logan@paynescollision.com
Payne & Sons Paint & Body: https://payneandsonsbodyshop.com/contact-us/

Support the show

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Andy Hipwell and James Rodis of OEM Calibration are with us today and getting into all things calibrations! Stay tuned until the end because it keeps getting better as we go!

Did you know that 80% of shops are NOT doing calibrations? Why not? How do you start? What do you need to know?

Join us on the Collision Cocktail Hour on the 3rd Wednesday of the month at 8pm EST:
https://us02web.zoom.us/meeting/register/tZcvcu6uqTIrEtEVLRBBFPx8xz6sxkLdMv-W#/registration

Reach out to Andy &/or James directly:
Andy's Email: Andy.Hipwell@OEMCalibration.com
James' Email: James.Rodis@OEMCalibration.com
OEM Calibration Website: https://oemcalibration.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Laura Gay is a former shop owner and has been assisting shop owners sell their collision repair facilities (or purchase additional shops) for over 30 years. If you are thinking of selling your shop, wondering what the consolidators are up to or wondering what the future of the collision industry looks like, today's interview is for you!

For those wanting to work with someone who specializes in family business and the transfer of your business contact Matt!
Matthew DiFrancesco: mdifrancesco@difranfc.com
High Lift Financial: https://highliftfinancial.com/

Join us at the Collision Cocktail Hour on the 3rd Wednesday of the month at 8pm EST:
https://us02web.zoom.us/meeting/register/tZcvcu6uqTIrEtEVLRBBFPx8xz6sxkLdMv-W#/registration

Reach out to Laura Gay directly:
Laura's Email: laura@consolidationcoach.com
Consolidation Coach: https://consolidationcoach.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Mister Jake Rodenroth came to hang out with us today on Body Bangin’!

As the Operations Manager for the Collision Centers in North America for Lucid and a lifetime in the automotive and collision industry he knows a thing or two.

Lucid’s have the longest range (520 miles) and the fastest charging of any of the EVs on the market! One thing I really like is that they aren’t fully touch screen. They have dials and knobs which I miss on some of the other EVs.

Did you know that EVs are QUICK off the line? Lucid’s have 820 – 1K horsepower! FUNNN!

When looking for a shop to be certified on their program they are looking first and foremost at culture. Are you educating your guests and talking to them at the beginning of the repair?

Do you have a strong online presence? It’s important to put those marketing shoes on and make sure you have a website that accurately depicts your shop as well as a Google My Business listing that showcases your shop with accurate directions to get there (if you are off the beaten path).

One thing that differentiates the Lucid program is the amount of support and education they provide for their shops. They have monthly meetings to keep everyone in the loop and full access to support. They also have a repair tracker, technology to monitor the repair, coaching the 3D repair system they are rolling out.

To apply to be on the prospect list for the Lucid Certified Collision Repair program go here: Techinfo.LucidMotors.com

Reach out to Jake Rodenroth directly:
Patrick's Email: jakerodenroth@lucidmotors.com
Lucid Repair Program: Techinfo.LucidMotors.com

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Patrick Crozat, of G&C Auto Body, where they run 32 collision centers at the time of this recording. Patrick is the COO of the largest privately owned, family owned auto body shop group - G&C Auto Body. Patrick's father started this 1 shop back in 1972 in Santa Rosa and look at them now! Hear why he thinks the insurance companies need small, independent shops.

This is a podcast where everyone can take something away from this!

We talk about scaling - get some tips!
We talk about recruiting, finding talent and how they grow talent from within.
We talk about some things that separate them from other body shops out there.

Reach out to Patrick Crozat directly:
Patrick's Email: pcrozat@gandcautobody.com
G&C Auto Body: https://gandcautobody.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Mike Jones of Discover Leadership Training has been working with collision shops for 22 years! Mike and his team work on mindset which is the key to shifting your life!

Mike has a couple of programs:
1 - His marquee program - Master Graduate Program that is a 4 day retreat, fully immersive, on-site in Houston, Texas at Camp Allen - all about working on yourself
2 - The Game Changer Program - cerebral, experiential, classroom style, come to you - 2-day program

Some great points from Mike:

  • Start with the Outcome: WAYFO - What Are You Focused On?
  • Every win or loss I will experience will occur in my thinking before it exists
  • Veterans - listen with the intent to defend what they know - FIXED mindset
  • Rookies - listen with the intent to learn - GROWTH mindset
  • It's not who you ARE, it's who you CHOOSE TO BE.
  • If you want the things you are looking at to change you have to change the way you are looking at things.
  • Authority does not mean leadership
  • Most conflict is from a fixed mindset - defending our truth versus their truth - "right fighting"
    • It is not necessary to make you wrong for me to be right.
    • Personal responsibility vs accountability
      • Have to hold personal responsibility to hold each other accountable without blame.
  • By the time you are 4 years old 45% of your belief system is in place (result: taught repetitiously and now is in subconscious as a habit). The lens you are viewing your life through is built.
  • By the time you are 18 years old, 99% of your system is built.
  • You will need to get off of your "life map/system" to get to the places you want to go
  • I got to be this way because these are the behaviors I've practiced the most
  • Teaching the 4 identities and how to deal with them - great for hiring & relationships
    • Use DISC profiles
      • D = Direct - task oriented, fast paced, determined, strong-willed, determined (10% of population
      • I = Influencing - people oriented & fast paced, love to work with people, work on teams, lots of energy, rarely say no, love the spotlight & life of the party (15% of the population)
      • S = Steady - people oriented, go slow, take care of people, trusting relationship (60% of the population)
      • C = Conscientious - analytical, factual, weight pros and cons, love data and more data, perfectionistic, may have a hard time executing (15% of population)

Reach out to Mike Jones directly:
Mike's Email: MikeJ@discoverleadership.com
Discover Leadership Website: https://discoverleadership.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Frank Phillips, the collision repair program manager of Rivian and veteran of the collision industry, speaks with us about the Rivian vehicles and how their collision program works which is very impressive!

They simplified the collision repair program with 4 levels and the support sounds awesome! One shop is not expected to do and be everything. What a concept!
They do have some parts that are restricted to only certified shops.

Rivian has 3 products: SUV (R1S), pick-up truck (R1T) and the Amazon Delivery Van (EDV) with 30k units on the road today.

In 2023 Rivian anticipates they'll get out an additional 50k units on the road so be on the lookout!!!

If you are in SoCal there is an experience center in Venice beach where you can check out the R1S & R1T!

Rivian also provides insurance directly through their company and wants their shops to perform OE repair procedures so the vehicle is repaired properly. ;)

Apply to be a certified Rivian collision repair facility: https://rivian.com/support/article/certified-collision-centers

Reach out to Frank Phillips directly:
Frank's Email: fphillips@rivian.com
Rivian Website: https://rivian.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! They have incredible customer service and their 5-star reviews give you a taste of the service AFTER the sale. These guys are amazing if you are looking for new or refurbished equipment!
https://lombardequipment.com/

The SE Collision Conference was a hit as were all 20 episodes that came from this conference! On the last episode of this series we talk with the conference committee which includes Jordan Hendler - Executive Director of the Washington Metro Auto Body Association (WAMBA), Josh Kent - Executive Director of the Carolinas Collision Association (CCA), Kyle Bradshaw - President of the Carolinas Collision Association, John Shoemaker - BDM with BASF, Phil Rice - GM of Huber Collision, and Brian Davies - owner of Bodyworks Plus and past president and founder of CCA.

The committee shares their favorite takeaways and the beauty of growing our industry as a whole.

To watch John Shoemaker's episode #73 on "You're Losing Money on Your Labor Rates":
Apple Podcasts - https://podcasts.apple.com/us/podcast/ep-73-youre-losing-money-on-your-labor-rates-with-john/id1558234037?i=1000611436784
Youtube - https://youtu.be/Va6DeoumprU

If you are looking to do a collision conference in your area they give very insightful ideas to help you do that!

To attend the SE Collision Conference in 2024 make sure you stay tuned for the release date!

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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Thank you to our sponsor - Lombard Equipment! They have incredible customer service and their 5-star reviews give you a taste of the service AFTER the sale. These guys are amazing if you are looking for new or refurbished equipment!
https://lombardequipment.com/

The SE Collision Conference was a hit as were all 20 episodes that came from this conference! On the last episode of this series we talk with the conference committee which includes Jordan Hendler - Executive Director of the Washington Metro Auto Body Association (WAMBA), Josh Kent - Executive Director of the Carolinas Collision Association (CCA), Kyle Bradshaw - President of the Carolinas Collision Association, John Shoemaker - BDM with BASF, Phil Rice - GM of Huber Collision, and Brian Davies - owner of Bodyworks Plus and past president and founder of CCA.

The committee shares their favorite takeaways and the beauty of growing our industry as a whole.

To watch John Shoemaker's episode #73 on "You're Losing Money on Your Labor Rates":
Apple Podcasts - https://podcasts.apple.com/us/podcast/ep-73-youre-losing-money-on-your-labor-rates-with-john/id1558234037?i=1000611436784
Youtube - https://youtu.be/Va6DeoumprU

If you are looking to do a collision conference in your area they give very insightful ideas to help you do that!

To attend the SE Collision Conference in 2024 make sure you stay tuned for the release date!

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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Thank you to our sponsor - Lombard Equipment! They have incredible customer service and their 5-star reviews give you a taste of the service AFTER the sale. These guys are amazing if you are looking for new or refurbished equipment!
https://lombardequipment.com/

We are talking with 2 all-stars in our industry today! We've got Ron Reichen - president of Precision Body & Paint that has 5 locations in Oregon.
We are also talking with Barry Dorn - owner of Dorn's Body & Paint, Dorn's Automotive Service, and Dorn's Specialized Transport in Mechanicsville, VA.

Ron & Barry had a panel discussion at the SE Collision Conference called "Repairer to Repairer" and they share with us some of the HOT TOPICS that shops wanted to chat about.
1) Overcoming Objections.
My favorite quote from Ron, "We can't fix today's vehicles in a dungeon with a rock and a stick for peanuts."

  • establishing yourself as the expert (taking into account the subconscious impressions). WE ARE THE EXPERTS - we need to appear as such and present ourselves as such.
  • bucking the indoctrination
  • pull the OE procedures
  • read them
  • provide the needed documentation
  • know the policy language and limitations & educate the guest
  • provide a repair plan - stop with the photo estimates

2) Combating the "Lack of Talent"

  • creating a culture of development
  • marketing to your people internally
  • know your people and interact with them
  • be a part of your shop's every day activities
  • hands-on with your people at all times
  • recruit internally first
  • pair new team members with a mentor
  • "date a few times before marriage"
  • key point is their personality and their attitude

3) Blend Study - You can take advantage of this TODAY!
The study found that blending a panel takes 31.59% more time than a full refinish of the same panel, on average, rather than the 50% less time allocated in the three estimating systems.
Read the full study here: https://scrs.com/blendstudy/

Reach out to Ron or Barry directly:
Ron's Email: ronaldr@precisionfirst.com
Ron Reichen with Precision First - Website: https://precisionfirst.com/
Barry's Email: bdorn@dornsbodyandpaint.com
Barry Dorn with Dorn's Body & Paint - Website: https://dornsbodyandpaint.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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https://www.facebook.com/groups/989546031854134

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Lombard Equipment has incredible customer service and their 5-star reviews give you a taste of the service AFTER the sale. Call them today!
https://lombardequipment.com/

Scott Ayers works for SCRS and the BOT Tool (Blueprint Optimization Tool)! At the SE Collision Conference Danny Gredinberg and Scott Ayers talked about how to "Write Your Strongest Sheet".

The BOT Tool is a tool that's been out for about 3 years with about 300 shops using it!
You would write your repair plan, export it and then upload it to the BOT Tool . The BOT tool would analyze it and provide you the non-included operations that are found in the motor guide to estimating that you can choose from that you think would apply to the repair plan you are creating.

This can help you have consistency with your repair plans and present you with missed opportunities!

Bot Tool Video #1: https://youtu.be/31CqWeBVA6U
Bot Tool Demo: https://youtu.be/JIuKDe5aZmQ

Danny spoke about using the free DEG tool in episode #70 and you can find his episode here:
https://podcasts.apple.com/us/podcast/ep-70-write-your-strongest-sheet-with-danny-gredinberg/id1558234037?i=1000610854819
The DEG website is here where you can submit an inquiry: www.DEGweb.org

Reach out to Scott with the BOT Tool directly:
Scott Email: scott@scrs.com
Website: https://scrs.com/bot/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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https://www.facebook.com/groups/989546031854134

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Thank you to our sponsor - Lombard Equipment! They have incredible customer service and their 5-star reviews give you a taste of the service AFTER the sale. These guys are amazing if you are looking for new or refurbished equipment!
https://lombardequipment.com/

BeTag is an equipment manufacturer that manufactures small damage equipment, outer panel equipment, plastic repair - anything on the exterior of the vehicle is what they repair.

One thing that Keith is excited about is their program to develop technicians in your shop. As most shops are struggling to find higher level techs, BeTag created a training program so a shop could take that C tech/apprentice/journeyman and move them up via quality training.

Shops find that those technicians skill level and quality is greatly improved in a short amount of time!

This has been a huge help to shops that are having a hard time finding higher level techs. Train the ones you have!
(And you don't have to be a customer of BeTag to take advantage of this training.)

Reach out to Keith at BeTag directly:
Keith Email: Keith@betagnorthamerica.com
BeTag Email: info@betagnorthamerica.com
LinkedIn: https://www.linkedin.com/in/keith-egan-ba40ba41/
Website: https://www.betagnorthamerica.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! OH WAIT - THIS IS THEIR EPISODE!
https://lombardequipment.com/

Capital equipment are major spends in your business! This is not something to take lightly. We speak with the owner of Lombard Equipment, Kevin Lombard, and Dave Caron where they share some incredible information with us!

Here are their warnings:

  • Don't purchase online
  • Speak with someone prior to buying - know do's and don'ts of the equipment
  • Do training IN PERSON (not via video)
  • Do training IN YOUR SHOP
  • Make sure the company you are buying from is asking a lot of questions of YOU
  • Find a company with exceptional customer service
  • Ask the right questions from the equipment including...
  • Find out about their warranties
  • Does the equipment company provide loaner equipment if yours goes down?
  • Who is going to do the training and what does that look like?
  • What does the service after the sale look like?

Reach out to Lombard Equipment directly:
Dave Email: davec.lombardeq@icloud.com
LinkedIn: https://www.linkedin.com/company/lombardequipment/
Website: https://lombardequipment.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

Blake Farley has 3 locations with Relentless Collision in Raleigh, Durham & Cary, NC and is attending the SE Collision Conference for the first time plus he brought his team! Listen in as he shares his takeaways so far...

He's a member of SCRS and the CCA he is a mover and shaker and doing AMAZING things!
If you'd like to join the Collision Cocktail Hour that Blake and I talk about you can find info and RSVP for the next free, monthly meeting here: https://collisioncocktailhour.com/

Reach out to Blake Farley directly:
Email: blake.farley@outlook.com
LinkedIn: https://www.linkedin.com/in/blake-farley-78b49033/
Website: https://www.relentlesscollision.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

One of the platinum sponsors at the SE Collision Conference was CAS (Connected Automotive Systems) and Joe Maitland talks with us about their diagnostic scan tools and how they bridge the gap between aftermarket and OE scan tools PLUS all the other things they can help with!

Reach out to Joe Maitland directly:
Email: joemaitland@oemtools.com
Website: https://oemtools.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

Josh is from AirPro Diagnostics and spoke at the SE Collision Conference about how you can do ADAS Calibrations in house! Most shops do not know what that would look like so they shy away from it. Josh feels like it's something a shop can do and start doing it in small bites.

When you sublet it you are giving up quality, profit, cycle time, cost, etc. You could be some or all of it in-house. But how? Listen in to find out more...

Reach out to Josh McFarlin directly:
Email: josh.m@airprodiag.com
LinkedIn: https://www.linkedin.com/in/josh-mcfarlin-6069138/
Website: https://airprodiagnostics.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

Join the Body Bangin' Facebook Group!
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If you need equipment make sure to reach out to Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

The amazing Frank Terlep, the new CIC chair and VP of ADAS Solutions and Emerging Technology, spoke at the SE Collision Conference on how to open and successfully operate an ADAS calibration center. We chat with him about this!

Find Frank's 150 page guide at: https://www.calcopilot.com/free-adas-guide

Here's why you should think about this:

  • open a separate business even if it's IN your shop
  • the biggest draw is that it's the "biggest opportunity our industry has seen in over 20 years" since all vehicles from 2022 moving forward will all have ADAS
  • 10-12% of vehicles are having vehicles calibrated per CCC (our biggest challenge & biggest opportunity)
  • incredible profit margin (70% GP on average!)

What you need to think about before opening:

  • $150,000 - $225,000 is the typical investment to open separate facility at about 4,000 sq ft which allows 10-12 calibrations/day
  • what does my market look like
  • do I have the building
  • flat floor
  • equipped properly
  • size
  • need about 3 people (tech, porter, manager)

Reach out to Frank Terlep directly:
Email: frank.terlep@opusivs.com
LinkedIn: https://www.linkedin.com/in/frankterlep/
Website: https://www.autotechcelerators.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

Mark Olson was one of the great speakers at the SE Collision Conference. He talks about the different generations and how different each one will do something as basic as making a peanut butter and jelly sandwich. You add in the 4 different personality types which are: amiables, expressives, drivers and analyticals. He also talks about "communicating to discover and understand". That would shift the world!

If you are wondering what personality type you are (or your employees) you can take the DISC profile here: https://www.tonyrobbins.com/disc/

As Mark says, "If you understand how people are, then you know how to treat them, then you know how to bring them in!" This applies to your employees and your customers.

Knowing this we realize that the golden rule of "Do unto others as you would have them do to you" doesn't apply in the way we think it does. People don't want you to do to them as YOU would want but as THEY would want!

If you would like Mark's powerpoint presentation email Micki at:
micki@mickiwoodsmarketing.com

Reach out to Mark Olson directly:
Email: mark@vecoexperts.com
LinkedIn: https://www.linkedin.com/in/mark-olson-0381b610/
Website: https://www.vecoexperts.com/index.php

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

Michael Bradshaw opens up about the way they do things at their very successful shop in Hickory, NC - K&M Collision. He taught a class on how to stop estimating and start repair planning. He feels that people lack a thorough repair process at every level so he shared how K&M does things.

Some things he shares:

  • They have verification processes in place so the next person in the process is responsible for signing off on the previous process. This creates a check point as the vehicle goes through the repair.
  • They also have 150-200 photos of the vehicle through the process for verification, any issues, etc.
  • K&M sells on the repair process and doesn't do "estimates"
  • They communicate and educate the customer on the repair

Their process that they do not deviate on is:
1) check-in the vehicle
2) pre-measuring the suspension
3) performing the pre-scan
4) map the vehicle
5) complete disassembly of the vehicle

Michael will be teaching this course again with the SCRS lineup at SEMA

Reach out to Michael Bradshaw directly:
Email: michael@kandmcollision.com
Website: https://kandmcollision.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

As shops are having a hard time finding quality workers Kurt's local schools are shutting down their technical and automotive programs. Kurt and his wife, Crystal, created the idea of something called "Operative Talent" and many organizations jumped on board such as The Petty Family Foundation with Richard Petty, CREF, BASF and more!

Kurt owns KTL Restorations in Danville, VA which is where this project is starting up.
Operative Talent has multiple brands donating all kinds of things so that young people from their local VoTech can come in and work on this six figure vehicle and get hands on education and exposure in a positive way and the students can get college credit while doing it! They expect to have over 100 students through their shop in one way or another and allow them to have exposure to all aspects of automotive repair.

Be aware because this movement is growing and you could potentially be the next up to keep the momentum going.

Reach out to Kurt Lawrance directly:
Email: info@ktlrestorations.com
Website: https://operativetalent.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

Today we are talking with Richie Seaberry from Decisely. The medical plan is from SCRS as a way to provide incredible health insurance to small shops especially those shops that couldn't afford a health plan otherwise!

It's a health plan that represents 70,000 employees being part of the SCRS plan - aka SCRS marketplace. You now have the ability to purchase insurance like a Fortune 500 company and it's available to everyone to take advantage of all insurance/employee benefits umbrella.

Even if you have insurance plan for your shop this plan may give you better benefits for less money so I encourage you to check it out!
People say it's the best health insurance plan they've ever had. Wow!

Reach out to Richie Seaberry directly:
Email: richie@decisely.com
LinkedIn: https://www.linkedin.com/in/richardseaberry/
Website: https://scrsbenefitscenter.decisely.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

"Reverend" John Shoemaker of BASF is what I like to call him! John always has great input and today he's talking about charging for the proper labor rates with proper labor times.
What's the difference? Labor types depict the labor rates!
Why do we not talk about that more often?

Most shops are using body and refinish as a labor type and we need to identify the skills the techs are using to perform the repairs. This is beyond "structural" and "non-structural". Shops are currently paying out more than they are receiving due to this labor type and rate!

  • Listen in as John gives the formulas on how to figure out what your labor rate is and how to adjust that.
  • John recommends starting with your accountant and figure out what it costs to have an employee and you can go from there.
  • Quick check to see if you're making money on your labor : Look at your net profit = 2-3% of your parts gross profit. If it is then most money is being made by parts and not labor!

Reach out to John Shoemaker directly:
Email: john.a.shoemaker@basf.com
LinkedIn: https://www.linkedin.com/in/john-shoemaker-amam-a0800020/
Website: https://www.basf.com/us/en.html

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling equipment for over 30 years who not only does training IN your shop they do hands-on training ON YOUR EQUIPMENT! :)
https://lombardequipment.com/

As a vendor and sponsor of the SE Collision Conference, Amanda Valmonte, BDM with PPG, talks with us about the latest automated mixing system technology called Moonwalk!
Moonwalk is 100% automated other than the loading of toners on the mixing bench and it's 100% accurate based off of the variant the painter selects!

The Moonwalk system is blowing up in the US! One of the main items that shops love is that

  • it eliminates waste (aka $$$). It can measure to the 100th versus the 10th in 1 ounce
  • it's 100% accurate (better color matches and quicker)
  • any shops mixing 6-7 mixes/day can impact throughput by gaining an extra hour per day (5 hours back into production per week)
  • cuts down the spray out process : Moonwalk is part of the "LINK" system - visualized ID which is a 3D rendering based off of the variant and will show you the best 3D rendering for that color
  • all PPG customers can see if it's a good fit
  • any non-PPG customers can see if this would be able to impact your business and improve efficiency

Reach out to Amanda at PPG directly:
Email: avalmonte@ppg.com
LinkedIn: https://www.linkedin.com/in/amandavalmonte/
Website: https://www.ppg.com/en-US

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! Selling new and refurbished equipment from Maine to Miami and helping anyone anywhere with their equipment questions. :)
https://lombardequipment.com/

Car O Liner is a sponsor of the SE Collision Conference and we talk today with Chad Dellinger.
Chad says that we will see pre-measuring and post-measuring needed on every vehicle so it's important to do the trainings to be able to repair the vehicles the way they were meant to be repaired by the OE procedures.
He talks about the changes needed to document the time needed to do the pre and post-measurements so you can get paid properly on those.

The coolest thing they are highlighting and the most popular piece at the conference is called the Speed Bench. It's for light pulls, a 5500 pound lift capacity, 5 ton pull capacity with a small footprint at 12 feet long and is only 4 inches off the ground.
Your body man wouldn't have to leave their stall to use it!
Check it out here: https://www.youtube.com/watch?v=BGA_1KRoGUk

Car O Liner is known for their measuring systems and their information is input manually. They've been doing this since in the US since 1987 so have a ton of cars in the database. It's all still made in Sweden!

I have huge respect for trainers like Chad who continue to learn and train to keep all of us in the loop!

Reach out to Chad Dellinger directly:
Email: chad@cce-nc.com
LinkedIn: https://www.linkedin.com/in/chad-dellinger-16977b216/
Website: https://car-o-liner.com/na/ or https://autotality.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Thank you to our sponsor - Lombard Equipment! They are the REAL DEAL. Check them out: https://lombardequipment.com/

Another great episode from the SE Collision Conference with Danny Gredinberg! Danny had a session where he talked with shops about how they can utilize the DEG to get paid for what they do plus the SCRS Bot Tool.

Visit www.DEBweb.org to use this great resource. It helps you and all others in the industry since once the DEG looks into your submission/inquiry they talk to your information provider and the information provider updates it in their system which helps you and EVERYONE. Woohoo!

You'll use this tool as a CCC, Mitchell or Audatex user.
Use it for:

  • inaccurate labor values
  • missing labor values (times)
  • p-page information - included & non included operations (they will help you)
  • part corrections (missing part or part price)

For more in-depth info on the DEG you can watch our full interview with Danny in episode #65: https://podcasts.apple.com/us/podcast/ep-65-you-need-this-free-tool-with-danny-gredinberg/id1558234037?i=1000607326064

Reach out to Danny Gredinberg directly:
Email: admin@degweb.org
LinkedIn: https://www.linkedin.com/in/danny-gredinberg-71523b72/
Website: https://degweb.org/

_____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Lombard Equipment provides in person, HANDS ON training. Visit their website: https://lombardequipment.com and talk to them about your equipment needs!

Our 3rd interview from the SE Collision Conference is the owner of KECO - Chris White! KECO is a glue pulling system that has taken over the world. :)

We've talked to Danny Hacker before about how to do glue pulling which got SO many downloads. Click here to watch episode #60 with Danny as he gets into the details: https://podcasts.apple.com/us/podcast/ep-60-glue-pulling-is-changing-the-game-with-danny-hacker/id1558234037?i=1000596287624

KECO blew up during Covid as so many people had time to sit and consume content online and shops began learning the power of glue pulling - especially during a time where parts were so difficult to procure. At SEMA 2021 KECO won the award for the New Product of the Year for their glue pulling system.

Chris shares with us the benefits of glue pulling:

  • 1 system no matter the substrate
  • glue pulling does NOT DO ANY harm!
  • can create shapes just like the dent so you can have the ultimate control of the metal to move it (aka - metal flow)
  • can lift on the lows and push on the highs at the same time
  • can work on small and large surface areas
  • not as much R&I
  • IS SAFE FOR EVs! (It's a cold straightening technique and can be used on a live EV without having to power the vehicle down)
  • training is done by experts that truly connect with and care about the shops and techs

Watch KECO's glue pulling videos on YouTube: https://www.youtube.com/@KECOBodyRepairProducts

Connect with Chris White at KECO -
Website: https://www.kecotabs.com/
Email: cwhite@keco.com
Linkedin: https://www.linkedin.com/in/chris-white-31312b24/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Lombard Equipment recommends you ask about the service after the sale when looking to buy equipment. When you purchase equipment from Lombard their very own reps come to your shop to do your training and will provide loans equipment if something ever needs servicing! Visit their website: https://lombardequipment.com

Big Chris of Big Chris Collision in Aiken, SC was an attendee at the SE Collision Conference and his takeaways are super valuable PLUS he talks about communicating with our customers about the insurance issues. Chris has customers that pay thousands of dollars after the repair and can't thank them enough! Check out his Google reviews if you don't believe him!

Chris' biggest takeaways were from Mike Anderson's session including operating procedures, customer interactions, phones - customer perception sets the stage for the repair and their entire experience.

Once the Big Chris Collision team gets back to their shop they immediately are going to change up how to take people in on the front end, give them the emotional support they need, set expectation on the repair and their experience with the insurance carrier,

As a shop of 3 they are kicking butt and he brought the whole team out to the conference!

Connect with Big Chris at Big Chris Collision -
Website: https://bigchriscollision.com/
Email: bigchris@bigchriscollision.com
Facebook: https://www.facebook.com/BigChrisCollisionLLC

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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We are kicking off the SE Collision Conference series of daily podcasts coming from Richmond, Virginia and I want to give a shout out to Lombard Equipment - the BEST equipment company on the East Coast providing extraordinary customer service, training and support! Visit them here: https://lombardequipment.com/

Mike Anderson, of Collision Advice, spoke on the topic "Be Extraordinary!" and that's in every aspect of business - with customers, your employees, in OEM research, etc. He really feels that shops are getting complacent in large due to being so busy and forgetting that customer service is NOT customer experience. What's the difference and how can you shift things?

He shares with us a great quote that seems perfect for today's environment - "Lots of sales cover lots of sins". How accurate?!?!

Mike talks about making sure we have happy employees so we can have happy customers. He shares some great ways to be the employer of choice where the employee doesn't just love their job but loves the organization they work for including how to show them appreciation in a way they feel appreciated.

Connect with Mike Anderson at Collision Advice -
Website: https://collisionadvice.com
Assistant's Email (Tiffany): Tiffany@collisionadvice.com
Linkedin: https://www.linkedin.com/in/mike-anderson-1124ba48/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Andrew Batenhorst is the collision center manager at Pacific BMW in Glendale, CA where they just won the BMW shop of the year award! Out of 272 shops they ranked #1!!

Andrew is all about the process in his shop and the results speak for themselves.
He talks about what changes he's implemented in his shop that has made such incredible changes such as:

  1. The Value of Process
    • to allow them to be efficient & not wasteful, to be consistent and to put the right people in the right spot
    • allows him to stop putting out fires and manage & develop his team
  2. Incentive Process for His People
  3. Setting up Goals for Each Department
  4. Balancing Shop Culture with New Hires
  5. Being an Empathetic Leader
    • Using GALLUP for Employee Engagement
    • Surveying His Team 2 Times Per Year

This podcast is for ALL shops - no matter the location or size we can all learn from Andrew!

Reach out to Andrew directly if you have any question about what he's doing:
Email: andrewb@pacificbmw.com
LinkedIn: https://www.linkedin.com/in/andrew-b-1119a4186/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Danny Gredinberg is an industry veteran and you've probably seen him around! On today's podcast, Danny shares with us what the DEG is (Database Enhancement Gateway) and the powerful uses it provides to help you get paid for what you are doing.

The DEG is a FREE resource for the industry which improves the accuracy of the estimating systems. 50% of the online inquiries make changes to the information providers like CCC, Mitchell & Audatex. You don't just help yourself when you use this - you help EVERYONE!

The DEG helps with:

  1. Incorrect Labor
  2. Missing Parts
  3. Missing Labor
  4. Clarification of P-Pages

DEG Website (create an "inquiry" anonymously): https://degweb.org/
You can also find the owners manuals, p-pages, OEM parts catalogs with schematics, videos and tools.

Danny also works with SCRS and Every Monday does short, "Quick Tip" videos (estimating tips) with Mike Anderson of Collision Advice.
Check the videos out here:

Email info@scrs.com to get those estimating tips on Mondays and Thursdays!

Reach out to Danny Gredinberg directly:
Email: admin@degweb.org
LinkedIn: https://www.linkedin.com/in/danny-gredinberg-71523b72/
Website: https://degweb.org/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Freeman Collision Center in Santa Rosa, California won the award of Lexus Shop of the Year for 2022 and today we are talking with collision center director, Jesse Parks. Jesse shares with us what he feels allowed his team to win this year, how his mindset has shifted since attending the Discover Leadership Training with Mike Jones and the things that he's passionate about in his shop.
Jesse is all about being stronger together and I am in 100% agreement!

Reach out to Jesse Parks directly:
Email: jparks@freemanmotors.com
LinkedIn: https://www.linkedin.com/in/jesse-parks-22aa941a2/
Website: https://freemancollisioncenter.net/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Steve Olson of Louisville Collision Center in Louisville, KY is BACK on the podcast! He was killing it a year ago in 2021 and now they have taken things to a whole new level and in 2022 they added 5 new techs and increased their net profit by 65%. Yes, you read that right. Now they are geared up to blow the top off in 2023.

Steve talks about how to maximize each RO, how he grows his people, bonus programs, what his blueprint estimators do, scheduling vehicles, getting parts deposits, how they set up their 10K sq ft lobby and MORE!

If you love this episode and missed Steve's last episode you need to check it out:
"Episode #4: What Social Media, Customer Experience and Thinking Outside-of-the-Box Looks Like with Steve Olson"Apple Podcasts: https://podcasts.apple.com/us/podcast/episode-4-what-social-media-customer-experience-and/id1558234037?i=1000513100546
YouTube: https://youtu.be/bZ-B0cZzlAA

Reach out to Steve Olson directly:
LinkedIn: https://www.linkedin.com/in/steve-olson-24b24378/

Email: solson@louisvillecollision.com

Website: https://www.louisvillecollision.com/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Chris M. King of Status Flow is my personal performance coach. He's an author, a keynote speaker, he works with the Navy Seals and so much more! As someone that has helped me unlock areas of my life and after hearing the incredible feedback from the first time he was on the podcast I wanted him to back on come on and share some things with you that are transformational!

Once something becomes possible in your mind it becomes possible in your life.
We talk about the power of our speech. We talk about mindset. We talk about limiting beliefs. We talk about a big question...what do you really want?

  • Get Chris' book "Renegotiate Your Existence: Unlock Your Impossible Life": https://a.co/d/9RN5dIQ
  • If you like this episode find the interview I did with Chris in December 2021: Episode #29: Getting "In the Zone" All the Time! with Performance Coach - Chris Kinghttps://podcasts.apple.com/us/podcast/ep-29-getting-in-the-zone-all-the-time-with/id1558234037?i=1000546357685

Reach out to Chris directly:

Email: moonshot@statusflow.net

Website: https://www.statusflow.net/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Michael Bradshaw of K&M Collision in Hickory, NC received the 2022 BodyShop Business Executive of the Year Award for a single location! As a shop that is now working a 4-day work week they are doing things differently and seeing incredible results both in profit and in morale!

Michael and his team have built an amazing culture and he gives us some examples of things they are doing to instill that personal connection with his team members. He is big on personal investment and pouring into his people. K&M Collision also strives to repair the vehicle properly, according to OE specifications and does so without much insurance haggling. If you are struggling in your shop – he has some great advice for you.

We also talk about SCRS (Society of Collision Repair Specialists) as he is a board member and things they are doing are helping the industry make huge leaps forward!

SCRS has obtained health insurance to allow body shops to provide it to their people, 401K options, the blend study they recently completed….and more!

Reach out to Michael directly:

Email: michael@kandmcollision.com

Website: https://kandmcollision.com

Visit the SCRS website: https://scrs.com

Healthcare: https://scrsbenefitscenter.decisely.com

401K: https://scrs.com/401k/

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Glue Pulling might not be taking over the world but it's definitely changing the game and as shop owners, managers, techs, etc - we owe it to ourselves to be informed about the incredible things on the market that can help us do a safer, better repair! Danny Hacker is on the show today and as a veteran of the industry and shop owner as well as working for KECO, Danny is so knowledgeable about glue pulling and shares some key pieces of info that shops really need to listen to.

We talk about the misconceptions of glue pulling. PDR is NOT GPR! What can you do? What can't you do? How do you get paid for what you do? Why do EV manufacturers prefer glue pulling? If you don't prep your panels properly you won't get correct or consistent results!

Here are a few videos of Danny on glue pulling...

Collision GPR is NOT paintless dent repair:
https://www.facebook.com/watch/?v=499950437944641

Danny Hacker of Keco Body Repair Products demonstrates how the company's Glue Pull Repair System can pull out dents on aluminum and steel without affecting the paint or sheet metal.
https://www.facebook.com/watch/?v=512477337063062

Danny Hacker explains the KECO Collision Glue Pull Repair System at SEMA 2021https://youtube.com/watch?v=T8q7pAaBtJk&feature=shares

Reach out to Danny Hacker directly:
Email: dhacker@kecotabs.com
Phone: 615-414-4760

_____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Jerald Stiele is an owner of 3 body shops in Minnesota - two Collision Center 1 shops & Hopkins Auto Body 1. They have 8 OEM Certifications/Recommendations and are a DRP for a couple of insurance companies AND he says it's possible to do so WHILE repairing the vehicle properly (according to OE recommendations).

He is frustrated by the generalization that shops can't be a DRP shop AND fix cars properly. How is that possible? Listen in as he shares how they handle their DRP relationships.

Jerald is a huge proponent for getting involved in your local trade schools and interning students of these schools to aid in bringing people to the collision industry in general and also to his shop!
The first step he recommends is to reach out to your local trade school and ask how you can help them. It's NOT that hard people! We all need to work together to start making our industry more appealing!

Listen to the podcast interview with a high school tech student that interned at Caliber Collision and see what he thought of all of it so you can do something similar in your shop:
https://podcasts.apple.com/us/podcast/ep-25-a-students-perspective-with-kenneth-stuart-abe-sells/id1558234037?i=1000540383831

Reach out to Jerald Stiele directly:
Email: jstiele@collisioncenter1.com
Website: https://collisioncenter1.com/
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To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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If you've never seen Billy Walkowiak's posts on social media then you are missing out! Billy is a major advocate of the consumers and I like to think of people like him as the super-heroes in our industry. You should see the wins he is able to get for our consumers!
As a veteran of the collision industry, he owns Collision Safety Consultants where he specializes in appraisal clause, total loss, diminished value and post-repair inspections.

Tune in for some INCREDIBLE information that most of us do NOT know:

  • The body shop can not invoke the appraisal clause
  • The customer can only invoke the appraisal clause on their own policy. Even if they are hit by someone else - file a claim with their own insurance company.
  • Know the power between a 1st party and 3rd party claim.
  • Do you know the total loss law & threshold in your state? Most don't!
  • Under a 1st party claim the insurance company can total a vehicle at will
  • Some shops have 3-4 customers using Billy PER WEEK to keep their customers from having to pay out of pocket for the difference

Get help for your customers!
Find a location near to you: https://collisionsafetyconsultants.us/locations

Follow Billy on Social Media & see his incredible wins for our consumers!
Instagram: @billy.collisionsafety
LinkedIn: https://www.linkedin.com/in/billy-walkowiak-%F0%9F%94%8D-88262276/
Facebook: https://www.facebook.com/profile.php?id=100003747193561

Reach out to Billy Walkowiak directly:
Email: billy.collisionsafety@gmail.com
Website: https://collisionsafetyconsultants.us/

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To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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Gold Coast Auto Body in Chicago, Illinois decided years back that the insurance company DRP model was not in line with what they wanted for their shop or their customers. After dropping all of their DRPs they worked for years on developing and honing their repair process to best help their customers and make things as seamless as possible within the shop. Listen in as Drew Plischke, the Director of Client Insurance Reconciliation at Gold Coast Auto Body, shares with us the pitfalls they found when dropping those relationships with insurance companies and how they've turned things around to make their shop busier and healthier than ever before!

If you have questions about how you can apply any of Gold Coast's processes in your shop or ask questions, Drew would be happy to help!

Reach out to Drew Plischke directly:
Email: dplischke@goldcoastautobody.com
Website: https://goldcoastautobody.com/
Facebook: https://www.facebook.com/goldcoastautobody
LinkedIn: https://www.linkedin.com/in/andrew-plischke-05a260131/

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As shop owners we think we are providing 5-star customer experience yet data shows that only a small percentage of our customers think the same thing! Where's the disconnect?
As one of the most popular keynote speakers for her talks on 5-star customer experience and, more specifically, the female experience - Katie Mares talks with us about how men and women are wired and how we can grow our culture and the quality of customer experience.

Katie has a Masters in Adult Training and Development and is the author of "CustomHer Experience" which is set to release in February 2023.
PRE-ORDER YOUR BOOK NOW! "CustomHer Experience" https://amzn.to/3sdLSqt

Many businesses get it wrong when trying to market to women and it's imperative that we understand how the female and the male brains are wired to get it RIGHT!

Katie also talks about how to deal with your female employees to get the most out of them and how to attract them.

CustomHer Experience provides businesses with the insight, guidance, and tools to

• better understand the female consumer,
• transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
• adjust their approach when interacting with customers, and
• ignite a spark in their teams and companies.

PRE-ORDER YOUR BOOK NOW! -> CustomHer Experience -> https://amzn.to/3sdLSqt

Reach out to Katie Mares directly:
Email: katie@katiemares.com
Website: https://katiemares.com/
Facebook: https://www.facebook.com/katie.mares.16
Instagram: https://www.instagram.com/katiemares/
LinkedIn: https://www.linkedin.com/in/katie-mares-ctdp-mcatd-cpsa/

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Support the showFor more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
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As a shop owner of Best Body Shop in Wichita, Texas, Clay Hoberecht is running his shop unlike most shops out there and having great success!
As a client of Barrett Smith (episode #53) Clay was so frustrated with the industry as a whole and was begging to have different and do different.
The main desire for him was to be able to do a safe and proper repair and be compensated appropriately which - at that time - felt impossible.

After being slammed busy with cars wrapped around the building he checked his bank account to find that he had no money! How was that?
At first he thought the best thing would be to expose things on social media and quickly realized that this was backfiring and not truly making any change.
When he spoke to Barrett and requested to be a client of his, Clay realized that although he thought he was repairing vehicles properly he truly wasn't! He was part of the problem and not for long!

"You can be successful in repairing cars correctly. You have to shed the mentality that is inherited in the collision repair business and has become normal business in our world."

Listen as Clay shares how he turned his business around and how you can too...

Reach out to Clay Hoberecht directly:
Email: bestbodyshopinwichita@yahoo.com
Website: https://www.bestbodyshopinwichita.com/
Best Body Shop Facebook Page: https://www.facebook.com/BESTBODYSHOPINWICHITA
Best Body Shop Instagram Page: @best_body_shop

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Jamie McKinney is the author of "Speak Up, Sister", is a motivational speaker and leadership coach! She grew up in the collision industry starting at PPG and found that her path as a female could help both women and men, alike, step up and feel empowered.
"If you avoid the fear of striking out - that's when you get to hit the homerun".

As her first job out of college, Jamie felt frustrated as she was talked over by the folks that had been in the industry longer than she had been alive.
She leaned into her thoughts and ideas that would be different than anyone else was bringing to the table and those thoughts and ideas began to be embraced and welcomed. Through the beauty of her "naïveté" and her growth mindset, innovation exploded!

Confidence, initiative and follow-up became her secret sauce. She created a preparation routine to find the agenda and came with key points, questions, responses if asked about things on the docket, etc. She realized that she didn't have all the answers and that was ok - as long as she had initiative and follow-up she was able to set herself apart with credibility and trust.

The video of Jamie on ABC News and a testimonial from one of Jamie's clients - "Leadership Coach Hopes to Close the Gender Confidence Gap": https://www.denver7.com/news/national/leadership-coach-hopes-to-close-the-gender-confidence-gap

Topics:

  • 3 ways confidence gets rattled and how to prepare for them
  • How you show up - People will respond to your energy
  • In order to "be it" you have to "see it" - Neuroplasticity
  • Interaction Styles - helpful for you and your customers, employees, etc.
    • 4 Main Styles: Analyticals, Drivers, Amiables, Expressives
    • Take the Quiz! https://www.jamiemckinney.com/freebies (2nd box down)
  • The power of curiosity - objectively with no judgement
  • Language - Direct vs Indirect
  • The things that come easy to you may very well be your superpower!
  • Speak Up, Sister! Get the book: https://www.jamiemckinney.com/speakupsister

Reach out to Jamie McKinney directly:
Contact Her: https://www.jamiemckinney.com/contact
Website: https://www.jamiemckinney.com/
Instagram: @jamie_empowers
LinkedIn: https://www.linkedin.com/in/jamie-dandar-mckinney/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Barrett Smith of Auto Damage Exerts (ADE) is a popular contributor to BodyShop Business as he speaks very openly and, oftentimes, controversial about insurance companies. Having been born into family that owned a shop then working for insurance as an adjuster to having his own shop helped him learn and create a process to help his own shop flourish. He now brings shops on as clients and teaches them this very different way to deal with guests and these insurance companies.
His shops have LESS stress and HIGHER profits!

Join us on the Collision Cocktail Hour and participate as we talk about the hot topics in the industry.
The 3rd Wednesday of every month.
RSVP here: https://bit.ly/CollisionCocktailHourInvite

Reach out to Barrett at ADE (Auto Damage Experts) directly:
Email: barrett@autodamageexperts.com
Website: https://www.autodamageexperts.com/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Walt has been having success getting insurance to pay for the full "estimate" or as he calls it - the "invoice" so we dive in to how he's doing it!

His 2 main takeaways are:
1 - Run your body shop like any business
2 - Get your customer involved

After hearing about some of Walt's successes with insurance payouts I asked him to come on the podcast to share what he is doing since SO many shops reach out to me and are completely exhausted by the back and forth and non-payment from the insurance companies. It really breaks my heart but there seems to be light at the end of this tunnel!

Walt Silmon is the owner/operator of Redeemed Auto Body in West Monroe, LA and has owned his shop since June 2020 but been in the industry for about 15 years.

If you'd like to reach out to Walt directly he'd be more than happy to talk with you.
Shop Number: 318.789.6675

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Did you know that about 93% of shops have NOT claimed money that is owed to them as part of the CARES Act Stimulus that was enacted to help businesses that suffered because of Covid-19? Well, I hadn't either! Ray Roth of Stout (a full service financial firm ) shares with us what it takes to qualify for this Employee Retention Credit (ERC). Shops can get up to $26,000 back PER EMPLOYEE! Yes, you read that right!

Get your free consultation from Stout to see if you may qualify: https://info.stout.com/stout-omega-erc-engagement-signup-0

Connect with Ray Roth & Stout
Work: 248.432.1337
Cell: 248.330.4883
Email : rroth@stout.com
Website: https://info.stout.com/stout-omega-erc-engagement-signup-0
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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This is a re-launch of episode #10 since it applies very nicely to what I'm hearing at all of the shops I work with. Everyone is dealing with a lot of pressure in so many ways in our industry. Mike Townley, owner of Telesis Collision Center, talks about a very outside-the-box idea we did in our days at Valley Motor Center, dealing with industry pressures and knowing different personality types to place your best people in the best positions for them.

Connect with Mike Townley
Email : mike@telesiscollision.com
Website: https://telesiscollision.com
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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I'm seeing a lot of talk on the social media chat boards talking about shops adding a surcharge on top of credit card transactions. So, basically, if you run your guest's credit card they automatically pay x dollars on top of that charge to offset the fees you get charged as the shop owner. There are also ways you can save money when taking credit cards that you might not even know about...actually, most business owners don't know!

Jeremy Scott is someone I trust for my clients and he educates us on what running a surcharge looks like, what you should consider and also, things to look out for so your credit card processor isn't scamming extra dollars from you that belong in your pocket.

Connect with Jeremy Scott
Email : jscott@cardconnectpartners.com
Phone: 805.217.5561
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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There were SO many great takeaways during the SE Collision Conference and Kyle Bradshaw, the CCA President and Fixed Ops Director of K&M Collision, wraps up this series. Kyle talks about the value of being a part of any association PLUS he talks about THE hot topic at the conference - WAIVERS! Should you or shouldn't you? Or more like...will you or won't you?

Connect with Kyle Bradshaw
Email : kyle@kandmcollision.com
LinkedIn: https://www.linkedin.com/in/kyle-bradshaw-ab060520a/
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Email Micki directly at micki@mickiwoodsmarketing.com

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Creating a clear path and being a great leader aren't just things that we know how to do! As a leadership development specialist and life coach, Bruce Schronce talks with us about how he helps his clients be clear in their goals and identify what the gaps are in their current leadership style. Part of that is knowing what to say "yes" to so they know what to say "no" to.

One of my favorite messages from this: Whatever has gotten you where you are at now is not going to get to where you want to go.

Connect with Bruce Schronce of StrongLead
Email : bruce@stronglead.org
Call: 828-855-2080
Website: https://stronglead.org
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David Willett of Spark Underwriters spoke at the SE Collision Conference and speaks at events around the country. Today we dive into his talk about the 5 main ways we, as shops, can sustain success. David also speaks on the importance of getting into a niche where there isn't a lot of competition and how imperative it is to get to know at least 3 things about each employee so we can effectively build relationships with them and develop them.

Connect with David Willett of Spark Underwriters
Email : David.Willett@sparkuw.com
LinkedIn: https://www.linkedin.com/in/david-b-willett-45355938/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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In a post-Covid environment how should we be talking and dealing with our consumers? Instead of telling our customers what WE think they want to know or WE think they need to know, Kristen shares ways to listen to what the customer needs and how to communicate with them to meet them where they are at using key conversational skills.

She also shares with us some key points from her few days at the SE Collision Conference that were great!

Connect with Kristen Felder at Collision Hub
Collision Hub: https://collisionhub.com
Email : kristen@collisionhub.com
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Email Micki directly at micki@mickiwoodsmarketing.com

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All shops have to purchase equipment at some point in time and there are things to think about before you invest that "Quan". (Jerry Maguire shout out if you've never heard that term.) Kevin, the owner of Lombard Equipment, has over 45 years in collision equipment and brings a lot of knowledge to the table along with Dave!
They are in over 1,000 shops per month!

Although you may be out of the service area of Lombard Equipment, which is Maine to Miami, you can definitely learn a few things about equipment purchasing dos and don'ts.

Connect Kevin Lombard or Dave Caron @ Lombard Equipment
Lombard Equipment Website: https://lombardequipment.com
Email : lombardequipmentllc@gmail.com

3 Locations:
Massachusetts - 508.482.9223
Florida - 888.440.WELD
Virginia - 833.MIG.WELD
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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A very popular guest of mine was a speaker at the SE Collision Conference and spoke specifically on a VERY hot topic...how shops are successfully finding and retaining talent and why shops are not being affected by this "talent shortage".

His team educates and provides leadership education shops need to build a "magnetic business model" using the 5 key elements:
1 - Meaningful Work (finding fulfillment)
2 - Acknowledgment (recognizing individual people)
3 - Measurement (to gamify your shop)
4 - Teamwork (pit crew style production models)
5 - Goal Guidance (career pathing)

Check out the BodyShopToolBox.com to see how your shop stacks up!

1 Day Workshop:
SUPERCHARGE YOUR BUSINESS & ATTRACT THE BEST EMPLOYEES on 7/14/22https://www.thelimitlesse.com

Connect with Dave Luehr -
Email : david.luehr@elitebodyshopsolutions.com
Website: https://elitebodyshopsolutions.com
LinkedIn: https://www.linkedin.com/in/dave-luehr-a5b6686/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Sam Venezuela with National Autobody Research Company spoke at the SE Collision Conference and shared with shops how they can collect more billable hours at better labor rates and share rates to combat insurance pushback using powerful, evidence based data.

You've probably heard of Billable Genie and it's no wonder so many shops are raving about this tool. It provides real proof that insurers really do pay for things - even though they may be denying it. It references approved and paid insurance estimates showing evidence of line items that have been paid over 100,000 times...using an easy to use database right at your fingertips.

You can also check Labor Rate Hero to see what the labor rates are in your area which is FREE!
https://www.laborratehero.com

His company offers a suite of tools that we talk about: Billable Genie, Labor Rate Hero, and Number Nerd.

Connect with Sam Valenzuela -
Email : sam@nationalautobodyresearch.com
Website: https://www.nationalautobodyresearch.com
LinkedIn: https://www.linkedin.com/in/samvalenzuela/
Phone: 602.466.1900
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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You may think that you have a wonderful insurance plan but typically, you won't know you are missing something vital until it's too late!
Alex Whittit from Intrepid Direct spoke at the SE Collision Conference and talked to shop owners about common gaps in their garage policies, and also the importance of "Cyber Liability". Companies like Rivian require 1 million dollars in cyber liability in your garage policy and we expect to see more requirements like this in the future. Why would you be liable? Listen to Alex to learn more!

If you are wanting to have a free check of your garage policy you can reach out to Alex and have him give it a quick look and make sure you aren't missing something you'll kick yourself for later.

Connect with Alex Whittit -
Email : awhittit@intrepiddirect.com
LinkedIn: https://www.linkedin.com/in/alexwhittit/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Everyone says they do the best work and have the best customer service so what separates your shop? At K&M Collision in North Carolina Michael Bradshaw, the VP, talks about the things that makes their shop different including understanding the insurance policy and how the appraisal clause works and when to utilize that knowledge.
He had a session at the SE Collision Conference that was very popular and I see the industry moving in the direction of us, as shops, being responsible to educate our consumer on many different levels.

Connect with Michael Bradshaw -
Email : michael@kandmcollision.com
K&M Collision Website: https://kandmcollision.com
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Jordan Hendler is someone you may have seen around in the last 20 years. She's the executive director of the Washington Metropolitan Auto Body Association, the Communications Manager for CIC, is part of SCRS Society of Collision Repair Specialists AND is president of Admin Concepts. Wow! That's a mouthful!

In the 4th interview of this series Jordan and I talk about ways the industry can get more involved, how you can grow your shop and your people and how passion is a differential for all things. Jordan is such a great asset to our industry!

Connect with Jordan Hendler -
Email : jordan@admin-concepts.net
LinkedIn: https://www.linkedin.com/in/jjhendler/
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

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The 3rd interview of this series at the SE Collision Conference is with Thomas McFinch of I-CAR. I-CAR has shifted its focus from training to educating so what does that mean? Thomas talks about the pitfalls he sees a lot of shops fall into and the wonderful things he sees that are a necessary shift for our industry!

Connect with Thomas McFinch -
Website: https://www.i-car.com/s/
Email Thomas: thomas.mcfinch@i-car.com
Call Thomas: 402.960.0847
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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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The 2nd interview of this series at the SE Collision Conference is with Rachel Collector & Patrick Porter of Assured Performance - an OEC Company. We chat about the OEC "takeover" and what that means for you in shops. We also discuss what Assured Performance can provide a shop that you may not be taking advantage of including the VIP Card Program, education, the power of dealership relationships and what you can do in your shop to grow that relationship that works with what you are already doing, and maximizing those certifications!

Connect with Assured Performance or Directly with Rachel &/or Patrick -
Website: https://assuredperformance.net
Email Rachel: rachel.collector@oeconnection.com
Email Patrick: patrick.porter@oeconnection.com
Rachel on Linkedin: https://www.linkedin.com/in/rachel-collector-218341a/
Patrick on Linkedin: https://www.linkedin.com/in/patrickporterms/
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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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We kick off the next 14 episodes with an interview I had the pleasure of doing with THE Mike Anderson of Collision Advice! We will talk with the speakers and some of the sponsors of the SE Collision Conference so we can all have a taste of what those in attendance had the pleasure of experience first hand.

On today's episode Mike touches on several of the things he spoke about in his sessions:
1 - Utilize technology and give employees back more time
2 - When there is no communication, negativity fills the void
3 - Voice activated searches
4 - Competence leads to confidence
And more!

Connect with Mike Anderson at Collision Advice -
Website: https://collisionadvice.com
Assistant's Email (Tiffany): Tiffany@collisionadvice.com
Linkedin: https://www.linkedin.com/in/mike-anderson-1124ba48/
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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Many of you shop owners have an idea of what you'd like for your shop when your children or a manager takes over but how can you guarantee that will happen? You also have goals for your shop in terms of success and finances so how do you create a plan and execute it so it becomes a reality?

We are talking with Matthew Di Francesco of High Lift Financial and he shares his process when helping shop owners with finances and succession planning.
His motto is: Aligning Family and Business for Generational Wealth

Connect with Matt -
Email: mdifrancesco@difranfc.com
Linkedin: https://www.linkedin.com/in/matthew-difrancesco/
Facebook: https://www.facebook.com/difranFC
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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Today we talk with Frank Rinaudo, owner of Frank's Accurate Body Shop in Slidell, Louisianna. I found Frank on LinkedIn and loved the videos he was making which showed the difference between an improper repair and a proper repair. As a non-DRP shop he understands the importance of education his guests and this was a way he could do so.
He also shares with us some great information on becoming a non-DRP shop if that's the direction you are thinking of going in your shop.

Full YouTube video showing a Tesla that was improperly repaired vs. a properly repaired Tesla:
https://youtu.be/FQ6moVzQfI8

Connect with Frank -
Email: frank@franksabs.com
Linkedin: https://www.linkedin.com/in/frank-rinaudo-a117693a/
_____________________________

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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

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Greg Lobsiger is a body shop owner out in Indiana at Loren's Body Shop where he does about $300k/mo which is about 3.5 cars/day or 65 cars/month. He says "It's not about creating dollars. I want to take money home. I work very hard. I want my technicians to make very good money. Without question, I want to take care of those people. I better make stinkin' good money and that is what it comes down to."
But how do you know if you are profitable in your shop?
Greg gives us some great takeaways and is a fantastic resource to help figure out what our numbers should look like and how to do the calculations to see if you are profitable.

Technician Cost Equation:
For 4 months you take the total technicians average cost per week (gross pay) then divide by the billed hours average per week. This gives you the cost per billed hour.

Where you want to be...
Unloaded: 16%-18% of sales should be your technician cost
65% Labor GP - if you bill $50 worth of labor you should pay out $17.50 to your techs.
50% GP on Paint & Materials

Reach out to Greg and he'd be happy to help!

Connect with Greg -
Email: greg@lorensbodyshop.com
Linkedin: https://www.linkedin.com/in/greg-lobsiger-105b4727/
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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

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Rachel James started in the industry over 20 years ago and went from the dealer side to a technician and now is crunching numbers for body shop owners and their employees on a daily basis at her practice with Northwestern Mutual! Although most of us don't like talking numbers she helps shops and their employees budget, helps us to know what numbers we should be looking at, we talk a little about retirement and what I found most intriguing is something she can help you provide to key people called "Key Person Planning" where a specific, valuable employee can have a special benefit package! So interesting!

Reach out to Rachel for a free consult or to ask any questions!

Connect with Rachel -
Email: rachel.james@nm.com
Linkedin: https://www.linkedin.com/in/rachel-james-nm/
Instagram: https://www.instagram.com/skerryspice_/?hl=en
Phone: 603-718-4363
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

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There are SO many hot topics in our industry right now so I grabbed my good buddy, Dominic Martino, who is owner of Gold Coast Auto Body with his brother, Mario. We are talking about all of the things they are doing that has helped them be bigger and stronger than EVER as a non-DRP shop! Dominic's team is incredible and is doing a few things you may think of for your shop.

We are talking...rate increase, culture, Covid-19 changes and so much more.

Connect with Dominic -
Email: dmartino@goldcoastautobody.com
Linkedin: https://www.linkedin.com/in/dominic-martino-8b0b2826/
Website: https://goldcoastautobody.com
_____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

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As we are all packed with work and having all kinds of issues I thought Michael Giarrizzo would be the best person to come on and talk about the lean processes he is known for running 65 stores for Sterling and training them to be lean and efficient. How is he handling these bottlenecks in production, parts issues and more? He shares with us his insight!

Michael is the president and CEO of DCR Systems where they have 7 locations in 5 states that are dealer based and the stores all range in sales from $100K-$200K/mo, $200K-$350K/mo and his largest shop does $600-$800k/mo. As someone who can speak with authority on the hot topics of today...Michael gives us some great food for thought and a fantastic take-away each shop needs to do ASAP!

Contact Michael directly -
Email: mgiarrizzo@dcrsystems.net
Website: https://www.dcrsystems.com
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

To suggest any topics of discussion, to be a guest on Body Bangin', or for sponsorship opportunities please email the Micki Woods Marketing team at office@mickiwoods.com

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Don't you wish you could get done in 1 day what would have taken you 1 week? I do!
And, we can!

Today we have Chris King, a performance coach with Status Flow sharing with us some key components for pique performance. At the end of the day - Chris shares with us that all responsibility for our life - is our own - and we can change it to become the Lamborghini that's living inside of us!

Here's a great way Chris explains this:
Your reality is the end result of a system. Any system can be hacked and optimized if we understand the system well enough.
So, everything that is happening in our world today is a result of actions we took.
Actions are driven by feelings.
Feelings are how we experience our thoughts.
Our thoughts come from our root code or our belief system.

The key here is that our results are pre-designed to validate our belief system which becomes a feedback loop that keeps going around and around. If we can interrupt the process and bring conscious awareness to it - you can hack it, recode it and produce an entire new life!

Chris wrote an incredible book: Renegotiate Your Existence and I HIGHLY recommend reading it! It can be found on Amazon for Kindle or in Paperback.
Here's a link: https://www.amazon.com/Renegotiate-Your-Existence-Unlock-Impossible/dp/B093N2DL1G

If you'd like to get help from a coach either 1-on-1 or participate in group coaching please reach out to Status Flow:
Email: Velocity@StatusFlow.net
Website: https://statusflow.net
Instagram: @thestatusflow

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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

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Two of the biggest pain points in the collision industry are PARTS and PEOPLE and today we are discussing both with the ever-popular Dave Luehr!

Dave shares insights into how we can deal with the parts shortages plaguing us. He talks about how you can schedule properly by following the formula in the video (Elite Scheduling Secrets) and using tools such as ADAS CoPilot with Frank Terlep.
(Link to the episode I did with Frank is below)

We also talk about how to deal with the lack of qualified people/workers in our industry and how we can make it more appealing PLUS how to get involved with those coming through our trade/tech school.
(Link to Brandon's info at CREF is below and a link to the podcast episode with Brandon & CREF is below)

Such great takeaways on this episode. I'm super happy to share this one with you!

Contact Info:

David Luehr with Elite Body Shop Solutions
Email: david.luehr@elitebodyshopsolutions.com
Website: https://elitebodyshopsolutions.com
615.802.DAVE #2
Elite Scheduling Secrets [video]: https://daveluehr.mykajabi.com/elite-scheduling-secrets

Brandon Eckenrode @ CREF
Episode #20 - The Hidden Turbine That's Driving Success in Our Schools - with Brandon Eckenrode of CREF: https://podcasts.apple.com/us/podcast/ep-20-the-hidden-turbine-thats-driving-success-in-our/id1558234037?i=1000527879931
If you have a desire to learn more about job fairs in your area, ways to donate or how to get connected to a local school please call or email Brandon directly!
Email: Brandon.Eckenrode@ed-foundation.org
(312) 231-0258

Frank Terlep with ADAS CoPilot
Episode #3 - ADAS & Calibration Tools to Make Our Lives Easier & Protect Our A$$es with Frank Terlep : https://podcasts.apple.com/us/podcast/eposide-3-adas-calibration-tools-to-make-our-lives/id1558234037?i=1000513100545
Email: fterlep@autotechcelerators.com

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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

_____________________________

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This labor shortage has gotten worse and everyone is dealing with it. On today's episode we flash back to earlier in 2021 where we talk about the "War on Talent" on Episode #19 with Andrew Batenhorst. He discusses how it's affecting him and his shop and gives some tips to those employees thinking about making a move. We also talked with Steve Olson in Episode #4. Steve's flash back is a small piece of his excellent episode where he talked about the importance of investing in your people.

For EVERYONE watching or listening to this I recommend getting involved in your local trade school! You can reach out to Brandon Eckenrode at C.R.E.F. to see if you have a local school near you and what events are coming up that you can participate in.

Contact Info:

Brandon Eckenrode
Episode #20 - The Hidden Turbine That's Driving Success in Our Schools - with Brandon Eckenrode of CREF
If you have a desire to learn more about job fairs in your area, ways to donate or how to get connected to a local school please call or email Brandon directly!
Email: Brandon.Eckenrode@ed-foundation.org
(312) 231-0258

Andrew Batenhorst
Episode #19 - Fighting to Win the War on Talent with Andrew BatenhorstAndrew is the collision center manager at Pacific BMW in Glendale, California.
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-b-1119a4186/

Steve Olson
Episode #4 - What Social Media, Customer Experience and Thinking Outside-of-the-Box Looks Like with Steve OlsonSteve is the managing partner at Louisville Collision Centers.Follow Louisville Collision on Facebook: https://www.facebook.com/LouisvilleCollision
Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-olson-24b24378/
Email: Solson@louisvillecollision.com

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https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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As a business owner I understand the importance of staying ahead of any legal issues as best as possible. You do NOT want to get "caught with your pants down"!

When I found out that body shops were being targeted because their websites were not ADA compliant I jumped into action. I found "accessiBe" which is a program that works in the backend of your website to make it ADA compliant. That is a very simplified explanation of what it does but you get the gist.
I suggest all my clients sign up for this to protect themselves!

**There's a 99.9% chance your website is NOT ADA compliant unless you are paying for a program like accessiBe.

For only $50/month you can make sure that anyone with disabilities can peruse your website comfortably which allows you to service a whole new group of people! Big Win!!! Plus, it keeps you from having to pay a hefty fine if an "ambulance chaser" decides to try and sue you.

To purchase accessiBe for your website just click here using my affiliate link:
https://accessibe.com/a/bjhghwk It's easy to purchase and easy to install. If you have any questions feel free to reach out to me directly or to Refael at accessiBe: refael@accessibe.com Check out my website to see how it looks. You can see the blue icon in the bottom right of any page on my site: https://mickiwoods.com Feel free to click it and play around with it!_____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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Body shops are looking for techs and painters and we have some great ones being developed in our local trade schools. We've talked with instructors about how to get involved with schools and "woo" these students to their shops but now's the time to talk directly with a student.
In this episode with talk with high school student, Kenneth Stuart, to hear what his take on our industry is and how his experience has been in his trade school and with a local shop he did a co-op with. We also talk with his instructor, Abe Sells, who was on episode #9 if you missed it. (Great Insights from a Tech Instructor's Perspective with Abe Sells)

These students are the next generation of our industry...I think it's wise that we listen to them and make sure we are putting our best foot forward to get the best from them!

If you want to find a local trade school near you, please reach out to Brandon Eckenrode at the Collision Repair Education Foundation.
Email Brandon - Brandon.Eckenrode@ed-foundation.org
Listen to Episode #20 where we talk with Brandon: The Hidden Turbine That's Driving Success in Our Schools - with Brandon Eckenrode of CREF
_____________________________

Abe Sells' Links:

• LinkedIn: https://www.linkedin.com/in/abe-sells-76768371/

• Reach out directly to Abe: csells@tcc.edu
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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

Subscribe to the Body Bangin' YouTube Channel: HERE

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com

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As a current body shop consultant that's been in our industry for many years, John Shoemaker sees a major issue in the collision industry that you may not think is that big of an "issue" yet needs to be addressed. John sees shops run in to huge problems not measuring vehicles and talks about how measuring can help not only with the technical side of the repair but also getting from the insurance company proper compensation for necessary repairs based off of true data.

Connect with John Shoemaker:
LinkedIn: https://www.linkedin.com/in/john-shoemaker-amam-a0800020/
Email: john.a.shoemaker@basf.com

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Connect with Micki now! :)
LinkedIn: Micki Woods
Facebook: Micki Woods
Join the Body Bangin' Facebook Group: Body Bangin'

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com or email Micki directly at micki@mickiwoodsmarketing.com

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To suggest any topics of discussion or to be a guest on Body Bangin', please email our team at admin@mickiwoods.com

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Laura Gay, a former small MSO shop owner and now a certified Mergers & Acquisitions Professional (M&AP), spoke with us in Episode #12 and since then the auto body shop landscape has changed even more so I wanted to have her back on for a much needed update! Today Laura talks about the Biden Tax Plan that will affect sellers in 2022, what consolidators are now doing and things to think about whether selling or buying.

To talk with Laura directly you can email, text or call her.
Email: laura@consolidationcoach.com
Phone: 301.399.8675
Website: ConsolidationCoach.com

Connect with Laura Gay on LinkedIn: https://www.linkedin.com/in/laura-gay-b5b576156/

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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com or email Micki directly at micki@mickiwoods.com

_____________________________

To suggest any topics of discussion or to be a guest on Body Bangin', please email our team at admin@mickiwoods.com

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Charles Wilhite has been in our industry for over 40 years. He went from the shop side, to the insurance side, to teaching I-CAR and now is an independent appraiser. He talks with us today about what the appraisal clause is and when shops should counsel their customers to invoke it...

For questions on the appraisal clause you can reach out directly to Charles.
Email: chaswilhite@gmail.com
Website: https://www.gamutservices.com

Connect with Charles Wilhite on LinkedIn: https://www.linkedin.com/in/charleswilhite/

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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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To suggest any topics of discussion or to be a guest on Body Bangin', please email our team at admin@mickiwoods.com

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John Stuef is one of my favorite people in our industry and he had so many great topics and takeaways on his full podcast in Episode #2 of the Body Bangin' Podcast.
Today's episode is a flashback on one of the highlights of that episode that is SO relatable!

About John:
John Stuef has been in the automotive industry for over 30 years and has a TON of knowledge and experience to share with collision centers. He's now an auto body shop consultant and is an author of the book "From Doing to Leading" which he wrote to help doers in the shop become effective leaders. John also creates super funny videos that are also informative which you can find on his LinkedIn Channel or YouTube.

Find the full episode by clicking HERE or on your preferred podcast platform you can look for Episode #2 "Effective Shop Changes Without a Full Revamp with John Stuef".

John Stuef's Links:
• John's YouTube Channel: "From Doing to Leading Collision Leadership" https://www.youtube.com/channel/UC7whFV0574wQR3bn39X0Yww/videos

• "From Doing to Leading" Book on Amazon: https://www.amazon.com/Doing-Leading-Guide-Inspiring-People/dp/1093895551

• Follow John on LinkedIn:
https://www.linkedin.com/in/john-stuef-b8a84a47/

• Reach out directly to John:
jmstuef@yahoo.com or 919.780.8102

_______________________________

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here:
https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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We are all quick to complain about the lack of talent in our industry but where does most of that new talent come from? SCHOOLS! Why are we forgetting about these schools and instructors who are educating and training the up-and-comers to an industry that desperately needs them?

Most of these schools and programs are severely underfunded and can't afford to provide the tools, supplies, safety equipment, etc they so desperately need.
Then along comes CREF - the Collision Repair Education Foundation - a foundation where 90 cents of every dollar goes towards industry needs. CREF has been around for 30 years but is finally gaining the awareness they deserve! Through donations and support of those in our industry CREF has been able to disperse over 300 MILLION DOLLARS!

Listen as Brandon Eckenrode, Director of Development, shares with us what the foundation is about, how they help and some up and coming events they have planned to help raise money.

If you have a desire to learn more about job fairs in your area, ways to donate or how to get connected to a local school please call or email Brandon directly!
Brandon Eckenrode: Brandon.Eckenrode@ed-foundation.org
(312) 231-0258

Connect with Brandon Eckenrode on LinkedIn: https://www.linkedin.com/in/brandon-eckenrode-9b51107/

Visit CREF's website to learn more or donate today!
https://www.collisioneducationfoundation.org/donate-now/

_____________________________

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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To suggest any topics of discussion or to be a guest on Body Bangin', please email our team at admin@mickiwoods.com

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Andrew Batenhorst talks with us today about this massive war on talent we are fighting.
We discuss why it's gotten so bad, the "shady" practices many shop owners are using, how we can fight and win, and, also, what employees should be looking out for when these offers are rolling in!

Andrew is the collision center manager at Pacific BMW in Glendale, California and has a heart to expose this major issue we are all going through.

Connect with Andrew Batenhorst on LinkedIn:  https://www.linkedin.com/in/andrew-b-1119a4186/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Claudia Morgillo owns 6 Fix Autos and 3 Novus Glass Locations in Southern Ontario and is also an Internationally Certified Leadership Coach & Trainer. She has taken her skills as a coach and trainer and applied them to her teams to create incredible success in our industry.
Listens as she shares with us the biggest hurdle in growing your teams, your shop and yourself - YOU! - and how you can work on yourself so you can take your team to new levels.

Connect with Claudia Morgillo:
LinkedIn: https://www.linkedin.com/in/claudia-morgillo-pcc-cpc-eli-mp-56570a21/
Facebook: https://www.facebook.com/claudia.morgillo

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Jorge Navarrete is sharing a major issue he's seeing from his students with us today! 
Jorge is a highly respected instructor for our industry that has a huge following in his classes & his program as a whole yet he's seeing these precious youngsters either:
A) finish with schooling and then go into another field or 
B) get into shops and within 2 years leave the industry for good.
WHY IS THAT??? We need these up and coming students so desperately and Jorge tells us what his students have shared with him as to why they are leaving after he's poured himself into them.

Let's take note!

Jorge Navarrete : 
Instructor at Thorton Fractional High School in Calumet City, Illinois.
Head of the CTE Department
Division Chair for the Auto Career Education Program

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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The last thing you want to do is to be working your tail off but getting scammed by someone you thought you trusted. In this episode John Lehman of the Micki Woods Marketing Team and I talk about 11 signs to watch out for when using a marketing company!

For questions or help with your marketing email us now:  admin@mickiwoods.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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As shop owners and managers and even employees - we have a vision of what we'd like our shop to look like and how we'd like it to operate. We see the culture in other shops and want that for ourselves. We dream of a shop where things operate smoothly and everyone knows their role but we don't know quite how to make that happen. Team Outlaw (Kandy & Outlaw from NextProgression) join us today and share some of the things they work with shops on and help us as individuals, identify where we are at in life and how we can begin to find fulfillment.

Subscribe for NextProgression updates: www.nextprogression.com/the-journey

Connect with Team Outlaw to explore opportunities for The NextProgression for your business.
Contact Outlaw directly gboutlaw@gmail.com
General inquiries can be sent to info@nextprogression.com

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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On the body shop side of things we are frustrated by the way insurance does things. We get angry, we get defensive and we want it to be different. After talking with some friends of mine that work for the insurance companies they had some interesting takes on some of the things that we struggle with and also shared with me some of the struggles they are dealing with from body shops. In this episode I share some of those things on a high level and hope that they can help you and your shop in this, oftentimes, strained relationship. Just call me your therapist! Just kidding!!!!

Disclaimer: There are many different perspectives on this very hot topic and we know that not all insurance reps, adjusters, etc are reasonable or even nice. This video was made to thank the ones that are trying to help the industry as a whole and for the shops that are trying to do their best.

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Many independent shop owners know they are at a disadvantage to the consolidators when it comes to buying power, bringing on DRPs and OE Contracts, having marketing and advertisers do the work for them, health insurance, 401Ks, etc. As independents we want to hang on to our ownership and independence but also want the benefits of the larger groups. 

Today we talk with Jim Keller (President/COO) and Joel Adcock (Director of Biz Development) of 1Collision and they give us a peek behind their curtain.
We get to see what metrics they are looking at on a daily basis, how they help their shops and what benefits exist within their group.

For more info or to ask any question at all - you can contact Joel Adcock.
EMAIL: jadcock@1collision.net
DIRECT: 608.345.8259

Visit the 1Collision website: https://1collision.com/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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If you are even thinking about selling your auto body shop you need to speak with someone who knows our industry inside and out and who can be an ally in one of the, if not THE biggest transaction of your life. You will want someone who can make sure you get the most money possible and help you avoid the multitude of pitfalls that surround you. Laura Gay of Consolidation Coach talks with us today and discusses some things that come in to selling a shop that you may not have thought of before. 

• Reach out directly to Laura Gay of Consolidation Coach
 - EMAIL: laura@consolidationcoach.com
 - CALL: 301.399.8675
 - SCHEDULE YOUR FREE CONSULTATION: https://consolidationcoach.com/landing-page/

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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So many of us feel like the only way to increase sales is to market yourself or be pushy and "get those keys". Justin Ryder with Velocity Collision Center has created a process that goes back to some basics. He organically grows customer satisfaction, hence cars to the door, using traditional methods like standing up and greeting each guest with a bottle of their own branded water and at the same time employs lean SOPs and accountability while "gassing up" his employees to get buy in. This combination allowed the last shop he worked with to double their sales and cars to the door and is now doing the same at Velocity.

• Reach out directly to Justin Ryder at Velocity Collision Center in Las Vegas, NV: justin.ryder@velocitycclv.com
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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Mike Townley, current owner of Telesis Collision Center, talks to you from a real life shop manager/owner perspective. He knows how it feels to be burdened by the weights of the industry and he shares with us ways that he is dealing - both mentally and practically. We dive into a concept he implemented at Valley Motor Center years ago where the shop was open 7 days a week as well as knowing your customer's and employee's personality types and much more.

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin 

Connect with Micki on LinkedIn Now! :) 
https://www.linkedin.com/in/micki-woods-36374121/ 

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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• Reach out directly to Mike Townley at Telesis Collision Center in Palmdale, Californa: mike@telesiscollision.com
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Abe Sells is an i-Car instructor for technicians. He gives us a unique perspective of students coming up through tech schools and several ways that we, as shops, can be a help to those schools and participate in varying degrees to potentially hire those technicians full time.
Co-op programs, advisory councils, shop tours, technician tooling, strategies for bringing on new techs, creating buy-in from techs in training and current techs, setting proper expectations for new techs, and MORE on this episode of Body Bangin’!

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin 

Connect with Micki on LinkedIn Now! :) 
https://www.linkedin.com/in/micki-woods-36374121/ 

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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Abe Sells' Links: 

• LinkedIn: https://www.linkedin.com/in/abe-sells-76768371/

• Reach out directly to Abe: csells@tcc.edu
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As a veteran in the automotive business of almost 40 years, Jim Huard has a ton of real life, industry experience and prides himself on processes and procedures.
Growing up in the industry he was able to develop these processes and was brought in by both Caliber Collision and Fix Auto to help run their shops more efficiently. He now owns his own facility, Painters Collision Center, and is here to talk with us about some important things he's learned along the way and a sneak peek at what those processes look like that has made him so renowned!

Feel free to reach out to Jim with any questions!

Read "10 Mistakes Body Shops Make on Their Websites" by Micki Woods:
https://www.bodyshopbusiness.com/10-mistakes-body-shops-make-on-their-websites/

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin

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https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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James "Jim" Huard's Links:

• LinkedIn: https://www.linkedin.com/in/james-huard-24189b78/

• Reach out directly to Jim: james.huard@painterscollision.com
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Christen Battaglia with WrenchWay really opened my eyes on today's podcast and showed me 3 EASY WAYS we, shop owners and managers, can begin to get involved in our local tech schools and not only start changing our industry but begin recruiting for our own shops. The best part is that getting involved does not require a massive commitment and it can be done from the comfort of your own shop. SUPER EASY!!!

The industry as a whole feels the pressure to have new techs coming aboard but there seems to be a big disconnect as to where to get those techs and the expectations for techs coming on to the collision repair scene. Let's do something about this!

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Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Christen Battaglia's Links:

• LinkedIn: https://www.linkedin.com/in/christenbattaglia/

• Reach out directly to Christen: christen@wrenchway.com

• WrenchWay's Website: https://wrenchway.com

• WrenchWay School Connect: https://wrenchway.com/school-connect/
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Today we get to welcome, Rick Selover, who is a collision industry veteran of over 40+ years and is a fellow podcaster! On his podcast, "The Mind Wrench", he focuses on tools for personal development - specifically for all of us in the collision industry. On today's episode Rick shares with us some very useful tools to be productive versus busy, to be more focused and how to achieve all of the ideas that are constantly racing through our heads.

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin

Connect with Micki on LinkedIn Now! :)
https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Rick Selover’s Links:

• LinkedIn: https://www.linkedin.com/in/rick-selover-00389516/

• Personal Facebook: https://www.facebook.com/rick.selover.9

• Business Facebook: https://www.facebook.com/CollisionMasterMind

• "The Mind Wrench" Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/mind-wrench-podcast/id1529656089

• 7 Key Tips to Maximize Your Productivity & Minimize Your Busy Work! (Podcast Episode)

https://podcasts.apple.com/us/podcast/episode-26-7-key-tips-to-maximize-your-productivity/id1529656089?i=1000511182942

• Rick’s Blog/Episode Info: https://rickselover.com/blog-2/

• Email: rickselover51@gmail.com

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Did you know that you only retain 10% of what you see, 30-40% of what you hear and 90% of what you hear, see and do? Well, with Tradiebot your employees can hear, see and do a training over and over again until they get it perfect which eliminates wasted time, redos, parts, materials and supplies (aka YOUR MONEY)! 
On today's podcast, Beth Rutter from Tradiebot shares with us how body shops across the globe are using this cutting edge technology. It's coming folks!

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin 

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https://www.linkedin.com/in/micki-woods-36374121/ 

For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://mickiwoods.com or email Micki directly at micki@mickiwoods.com 

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Beth Rutter’s Links: 

• Connect with Beth on LinkedIn: https://www.linkedin.com/in/beth-rutter/
• Reach out directly to Beth: beth.rutter@tradiebot.com
• Tradiebot Website: https://tradiebot.com
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Steve Olson, the managing partner of Louisville Collision Center, has had great successes in his shop and shares some outside-of-the-box concepts he’s learned from his peers that have aided his efficiency and progress. Steve is one of the few people in the industry that actually does social media marketing right! (Well, I think so anyway.) We discuss how to have social media success, success winning over customers and the importance of being real and genuine with other shop owners and managers to truly be a help to one another.

(PS – apologies for the bad wifi connection on this episode)

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here:
https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Steve Olson’s Links:

• Louisville Collision on Facebook:
https://www.facebook.com/LouisvilleCollision

• Connect with Steve on LinkedIn:
https://www.linkedin.com/in/steve-olson-24b24378/

• Reach out directly to Steve:
Solson@louisvillecollision.com
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As auto collision centers, we need all the help we can get with ADAS and calibrations. Frank Terlep is our industries personal, human disruptor. He has identified the problems shops are having with ADAS and calibrations and have developed 3 different software tools to make things very easy for us while making sure these components are performed safely for the customer. And, don't forget these tools have time and date stamps on everyone to protect us legally. Joy for joy!

If you watch this episode early enough and reach out to Frank directly you can be one of the select shops to try out Calibration CoPilot & ADAS CoPilot for FREE and give feedback before it goes out for sale to the masses.

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For more info on Micki's Marketing Services to help you grow your shop's revenue click here:
https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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Frank Terlep's Links:

  • Connect with Frank on LinkedIn: https://www.linkedin.com/in/frankterlep/
  • Purchase Test Drive CoPilot: https://www.testdrivecopilot.com
  • Reach out directly to Frank: fterlep@autotechcelerators.com

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If you are looking to make some changes in your shop that will begin to affect positive changes and increase work flow then you've come to the right spot! John talks about how to get buy-in from your staff and how to build an honest connection with your customers to turn them into loyal customers for life, plus much more.

John Stuef has been in the automotive industry for over 30 years and has a TON of knowledge and experience to share with collision centers. He's now an auto body shop consultant and is an author of the book "From Doing to Leading" which he wrote to help doers in the shop become effective leaders. John also creates super funny videos that are also informative which you can find on his LinkedIn Channel or YouTube.

Make sure you watch this episode to find some easy ways to make changes in your shop TODAY!

**Support Body Bangin' & be a monthly contributor/patron by clicking here: https://www.patreon.com/bodybangin

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https://www.linkedin.com/in/micki-woods-36374121/

For more info on Micki's Marketing Services to help you grow your shop's revenue click here:
https://mickiwoods.com or email Micki directly at micki@mickiwoods.com

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John Stuef's Links:
• John's YouTube Channel: "From Doing to Leading Collision Leadership" https://www.youtube.com/channel/UC7whFV0574wQR3bn39X0Yww/videos

• "From Doing to Leading" Book on Amazon: https://www.amazon.com/Doing-Leading-Guide-Inspiring-People/dp/1093895551

• Follow John on LinkedIn:
https://www.linkedin.com/in/john-stuef-b8a84a47/

• Reach out directly to John:
jmstuef@yahoo.com or 919.780.8102
_______________________________

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As a former auto body shop owner, Micki talks about the ups and downs she went through and some amazing life lessons that brought her to where she is at today - one of the "marketing gurus" of the collision industry.

Micki shares her passion and desire to help the auto body industry and gives a few tips she learned along the way.

THANK YOU FOR ALL THE SUPPORT!!!

To be a monthly contributor to this podcast please click here: https://www.patreon.com/bodybangin

For help growing the number of customers to your body shop...reach out!
https://mickiwoodsmarketing.com

Reach Micki directly:
micki@mickiwoods.com

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