The Leadline: Recent Episodes
Mandee Flanders
At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.
59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders.
CONNECT WITH IFA SIMMONDS:
- Website
FOLLOW THE LEADLINE PODCAST:
- Website
- YouTube
Support the show
58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone!
In this episode, Tista Wicklow (The Equestrian Assistant) will help you:
- Delve into the immense value that delegation brings to the table
- Learn how to find an assistant who complements and enhances your team
- Better understand Standard Operating Procedures (SOPs) and why you need them
HIGHLIGHTS:
00:01:18 - What does an equestrian business assistant do?
00:04:28 - Challenges of delegation for equestrian entrepreneurs
00:06:00 - Steps to hiring the right assistant
00:13:10 - Don't Be Afraid to Part Ways
00:23:01 - Creating Standard Operating Procedures (SOPs)
CONNECT WITH TISTA WICKLOW:
- Website
FOLLOW THE LEADLINE PODCAST:
- Website
- YouTube
Support the show
57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers. Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!
WHAT YOU'LL LEARN:
00:00:39 - Why Video is Important for Equestrian Entrepreneurs
00:04:53 - Creating Engaging Video Content
00:11:10 - Getting Ready to Hit Record
00:13:12 - Importance of Lighting and Movement
00:15:13 - Editing Video Content on Mobile Devices
00:19:24 - The Importance of Testimonial Videos
00:24:47 - Creating a Conversational Environment
00:32:01 - DIY vs. Professional Video Production
For complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57.
CONNECT WITH JARRED GOECKELER:
- Website
FOLLOW THE LEADLINE PODCAST:
- Website
- YouTube
Support the show
56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing!Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.
CHAPTER MARKERS:
00:01:16 - Importance of Email Marketing
00:06:04 - Building An Email List
00:09:34 - Opt-in Strategies and Compliance Tips
00:12:08 - Lead Magnets to Grow Your List
00:18:08 - Setting Expectations and Sprinkling in Sales
00:27:15 - The Importance of Cleaning Your Email List
00:30:28 - The Power of Email Marketing vs. Social Media
CONNECT WITH LIZ WILCOX:
- Website
- Email Marketing Membership - Only $9/month
FOLLOW THE LEADLINE PODCAST:
- Website
- YouTube
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians.
CHAPTER MARKERS:
00:02:13 - Mental Health and Equestrianism
00:08:11 - Dealing with Emotional Baggage
00:10:57 - Pressure and Limiting Beliefs
00:13:35 - Slow Down and Take Care of Yourself
00:18:05 - Busy Culture and Self-Care
00:21:10 - Entrepreneurship and Work-Life Balance
00:24:44 - Setting Boundaries with Clients
00:28:05 - Finding the Right Balance
00:30:37 - Scheduling for Success
CONNECT WITH THE R.E.A.L. EQUESTRIAN:
- Website
FOLLOW THE LEADLINE PODCAST:
- Website
- YouTube
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian community by promoting a sense of belonging for all horse enthusiasts.
CHAPTER MARKERS:
00:03:27 - Inclusivity in the Horse Industry
00:06:22 - Authenticity in Branding
00:09:30 - Balancing Authenticity and Professionalism
00:11:32 - Learning from Mistakes
00:13:25 - The Importance of Storytelling and Authenticity in Business
00:22:46 - Creating a Distinctive Brand Identity
00:25:34 - Embracing Imperfection and Letting Go
CONNECT WITH MARE GOODS:
- Website
For the complete show notes, visit theleadlinepodcast.com/54.
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
53 - A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to review the benefits of attending a trade show specifically for networking purposes.
We’ll break it all down into 3 basic steps for you: what to do to pre-event, during the event while you're on-site, and how to follow up after the show concludes. If you’ve never considered attending a trade show for the sole purpose of networking, we highly recommend adding this creative marketing and sales strategy to your entrepreneur toolbox.
To listen to the second portion of this episode speaking from the vendor perspective, visit How To Stand Out From the Crowd at Tradeshows: 5 Creative Ideas on the Slow Pitch Podcast.
Connect with The Slow Pitch Podcast:
- Website
For the complete show notes, visit theleadlinepodcast.com/53.
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
52 - Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of securing an art residency and how she pursued her dream by thinking outside of the box. Emily talks about her unique approach in pitching her idea to Cheltenham Racecourse, sharing valuable insights on how to become a successful entrepreneur in the art industry with practical advice that is applicable to all creative entrepreneurs. Listen to Emily's inspiring story and learn how to chase your dreams by thinking outside of the box.
Connect with Emily Johnson Fine Art:
- Website
For the complete show notes, visit theleadlinepodcast.com/52.
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
51 - Join host Mandee Flanders and guest Kerri McGregor as they dive deep into the uses of ChatGPT for equestrian entrepreneurs! Discover how ChatGPT can help you write engaging and informative blog posts, social media posts, titles, and much more. This cutting-edge AI technology is helping horse business owners like you stay ahead of the curve and grow their businesses in new and exciting ways. Tune in now to learn more!
[The above show notes were generated using ChatGPT.]
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Resources Mentioned in This Episode:
- ChatGPT
- MidJourney - How To Use
- CapSho for Podcasters
For the complete show notes, visit theleadlinepodcast.com/51.
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Support the show
50 - Anne Dolin (The Infused Equestrian) shares her personal journey of doing it scared; how she's learned to overcome self-doubt while growing her brand of therapeutic, toxin-free equine grooming and equestrian products. In this episode, Anne dives into strategies for pushing past fear, building resilience, and embracing risk-taking as an entrepreneur.
Connect with The Infused Equestrian:
- Website
For the complete show notes, visit theleadlinepodcast.com/50.
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
--
Support the show
A business partnership can often be compared to marriage.
From joint decision-making, to sharing finances, to finding ways to compromise during a disagreement, business partnership isn't for everyone.
If you're thinking about going into business with someone, you'd best be prepared to spend a LOT of time with one another - according to Redingote Equestrian co-owners and business partners Connie DeMaio and Allison Malenfant, who admittedly see more of one another than they do of their own husbands.
In this episode, you'll hear:
- How Connie & Allison met and decided to start Redingote Equestrian
- The purpose behind their 50/50 ownership split
- Finding the balance between each others' skill sets
- Why compromise is a MUST as business partners
- Their advice on how to find (and keep!) the perfect business partner
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
--
Connect with Redingote Equestrian:
- Website
- Fits Riding
For the complete show notes and to share this episode with others, visit theleadlinepodcast.com/49.
Support the showConnect with Us:
Facebook | Instagram | Website
Thinking about buying a horse business? It might be easier than you realize.
Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutritional products for equines and other four-legged friends. Originally founded in 1967 by Vietnam War vet and veterinarian, Dr. David Swaney, Sierra Seidner and her husband Ben purchased the equine health brand in July 2021 to ensure that the great products so many people love would continue on beyond Dr. Swaney's retirement.
In episode 48, you'll get a behind-the-scenes look into Sierra's business negotiations and why she and her husband decided to purchase an established horse business versus starting from scratch on their own. She'll also share a surprising discovery she made about her existing customer base and why it’s so important to hone in on your target audience; they may not always be who you expect.
SEGMENT MARKERS:
• 2:08-5:37 How Sierra started the process of acquiring Iron Horse Animal Health Products
• 5:37-8:43 Crafting the business deal with the previous owner, Dr. David Swaney
• 8:43-10:10 Changes Sierra made to the company after purchasing
• 10:10-17:11 Key learnings about her newly acquired customers
• 17:11-22:23 Pros and Cons of buying an established business
• 22:23-23:59 Sierra and Ben’s different roles in the work process
• 23:59-26:43 Challenges of serving her unique customer base as a woman
• 26:43-29:10 Tips for anyone interested in buying a horse business
WEBSITE:
https://www.harnessironhorse.com/
INSTAGRAM:
@ironhorseproducts
FACEBOOK:
/ironhorseanimalproducts/
FULL SHOW NOTES:
theleadlinepodcast.com/48
Support the showConnect with Us:
Facebook | Instagram | Website
Have you ever wondered what it’s like to drive the Bootmobile for L.L.Bean? In this episode, Mandee is going to share her experience going on a four-month-long tour with L.L.Bean along the East Coast. She’ll give an inside look at the job, share about what it took to temporarily step away from her business, and the lessons she learned along the way that every business owner needs to know!
SEGMENT MARKERS:
• 2:35-6:13 How Mandee got plugged in with LLBean
• 6:13-11:37 Why she pursued this new opportunity.
• 11:37-13:08 The emotions of leaving to do something new.
• 13:08-17:22 The Bootmobile tour experience.
• 17:22-19:14 Running a business while on the road.
• 19:14-25:42 Outsourcing, prioritizing tasks, and doing a cost-benefit analysis.
• 25:42-26:46 Will this opportunity happen again?
Mentioned Resources:
http://llbean.com
FULL SHOW NOTES:
theleadlinepodcast.com/47
Support the showConnect with Us:
Facebook | Instagram | Website
TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage?
Tamie Old, a TikTok coach and founder of The House of Gentry fashion boutique, joins us to talk about why she believes that if you aren’t using TikTok to grow your business, you’re missing out.
Having hit 100,000 followers, Tamie knows exactly what it takes to attract the right audience to your business through video content. She shares how TikTok has helped her grow her online boutique exponentially, as well as breaks down a must-have strategy, the current algorithm, and how anyone - even your grandma - can find success.
SEGMENT MARKERS:
• 2:57-4:27 What makes Tiktok an attractive platform for entrepreneurs?
• 4:27-6:23 Who is using the platform?
• 6:23-8:57 Starting point for new users.
• 8:57-13:33 SEO and engaging content.
• 13:35-17:10 Tips for the shy entrepreneur.
• 17:10-22:16 Sneak peek into Tami’s strategy.
• 22:16-30:43 User milestones to work towards.
• 31:51-34:07 The addictive nature of TikTok.
WEBSITE:
https://thehouseofgentry.com/
TIKTOK:
https://www.tiktok.com/@thehouseofgentry
FACEBOOK:
/TheHouseOfGentry/
INSTAGRAM:
@thehouseofgentry
FULL SHOW NOTES:
theleadlinepodcast.com/46
Support the show
Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust.
Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into 24 different states after being in business for less than a year.
She also shares tips about how to be confident in your selling skills, best practices for getting your product into retail stores, and how to set your pricing to be competitive, yet profitable.
SEGMENT MARKERS:
• 3:14-8:22 All about Zero Proof Horse Treats.
• 8:22-13:10 Advice for getting products into retail stores.
• 13:10-16:26 Setting product pricing.
• 16:26-23:49 Staying organized while growing a thriving business.
• 24:49-26:04 How to be confident in sales.
WEBSITE:
zeroproofhorsetreats.com
FACEBOOK:
/zeroproofhorsetreats/
INSTAGRAM:
@zeroproofhorsetreats
FULL SHOW NOTES:
theleadlinepodcast.com/45
Support the show
Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple streams of revenue at Gascon Horsemanship, including clinics, retreats, internships, and more!
In this episode, Michael and Kelsey share what it’s like combining two worlds of the equine industry into one enveloping business. They also touch on the effects it’s had on their work/life balance, as well as tips they’ve learned along the way to continue growing a business that’s intentionally aligned with their lifestyle.
You will love hearing about their journey and the advice they have to share about diversifying your business. Whether you’re a seasoned entrepreneur, or just getting started, there’s a lesson in it for you!
SEGMENT MARKERS:
• 3:51-9:05 Gascon Horsemanship: How it came to be.
• 9:07-13:20 Building a team with multiple revenue streams.
• 13:20-20:48 Staying organized in a thriving business.
• 20:48-35:31 Handling disappointments.
• 35:31-40:09 The importance of diversifying your business.
WEBSITE:
gasconhorsemanship.com
FACEBOOK:
/TheHorseGuru/
INSTAGRAM:
@thehorseguru
FULL SHOW NOTES:
theleadlinepodcast.com/44
Support the show
Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education. She also happens to be the youngest certified equine facilitated practitioner through The Herd Institute.
In this episode, Diana shares what it’s been like to start her business at such a young age and how she’s handled questioning from others who were skeptical, among other obstacles she’s had to overcome to get her business started.
Whether you’re a young student or a parent with an aspiring business owner, Diana’s story is inspiring and offers great advice for all!
SEGMENT MARKERS:
• 3:16-9:32 Starting a business as a young entrepreneur
• 9:34-12:33 Pursuing certification through The Herd Institute
• 12:34-17:00 Facing skepticism due to age
• 19:05-21:17 A key lesson learned
• 21:37-24:34 Advice for young entrepreneurs
WEBSITE:
hopeinma.com
FACEBOOK:
/HopeInMA
FULL SHOW NOTES:
theleadlinepodcast.com/43
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
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Looking to boost your income with a side hustle?
In this episode, you’ll meet four equestrian women with varying backgrounds as they share how their side hustles help bring in extra money to support their horse habits.
Ashley Peterson, Gwyn Roberts, Madison Tillman, and Sally Batton have each pursued their own version of a side hustle, doing what they enjoy to make a living. They’ll share how they each got started in their business, the startup costs associated with it, and what the expected going rate might be. If you’ve been looking for ways to boost your bank account balance, take a listen to find out if one of these side hustle options could be for you!
SEGMENT MARKERS:
• 2:28-10:07 Ashley Peterson - Professional AQHA Show Braider
• 10:09-21:01 Gwynn Roberts - Pet Sitter
• 21:02-29:05 Madison Tillman - EnviroEquine Customer Service Rep
• 29:08-39:43 Sally Batton - Expert witness for equine and equestrian law cases
Sally Batton, Expert witness for equine and equestrian law cases since 1995
Instagram: @sallybattonequestrianclinics
Facebook: /sallybattonequestrianclinics
Website: athleticequestrian.com
Gwynn Roberts, Pet Sitter
Facebook: /gwynnielove/
Find local dog sitters on the Rover app!
Ashley Peterson, Professional Braider
Instagram: @signaturestylesbyashley
Madison Tillman, EnviroEquine
Instagram: @enviroequinandpet
Website: enviroequine.com
FULL SHOW NOTES:
theleadlinepodcast.com/42
Support the show
Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come - even when you’re gone.
In this episode, siblings Angela Jennings & Bobby Williams share the story of their mom’s company, Guaranteed Horse Products, and what it’s been like continuing the family business she left behind in January 2021.
We’ll chat about family legacy, inheriting a family-owned business, and why Angela and Bobby both chose to keep Guaranteed Horse Products operational in their mom’s absence. Tune in to hear this inspirational story of determination, remembrance, and life after the loss of a loved one.
SEGMENT MARKERS:
• 3:35-18:34 How the business began and what made it special.
• 18:36-28:19 Taking over and managing the company after their mom’s passing.
• 28:42-32:40 Challenges that come with stepping into someone else’s shoes.
INSTAGRAM-
@guaranteedhorseproducts
FACEBOOK:
/WeLoveYourHorses
FULL SHOW NOTES:
theleadlinepodcast.com/41
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
They always say if you do what you love, it won’t feel like work, and my latest guest can attest to that! Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about monetizing your passion. In this episode, she shares her insights on the many ways she’s been able to grow Cathy Woods Yoga and why she believes that running a business isn’t just about hard work, but also heart work. She’ll also talk about the importance of not being attached to the outcome when you’re in the process of planting seeds in the early stages of growth, and how this practice will help you in your entrepreneurial journey.
SEGMENT MARKERS:
• 4:14-21:04 Growing a business from scratch with multiple revenue streams.
• 21:05-25:00 Pivoting from in-person work to the virtual world.
• 25:01-28:00 Tips for entrepreneurs to find clarity and fulfill their calling.
INSTAGRAM-
@cathywoodsyoga
FACEBOOK:
/cathywoodsyoga
FULL SHOW NOTES:
theleadlinepodcast.com/40
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money. Plus, learn helpful tips for SEO optimization and how to boost your Google search ranking.
SEGMENT MARKERS:
• 2:50-26:59 Blogging for your business (use blogging to promote a product or service)
• 27:00-42:20 Blogging as a business (earn income from affiliate marketing, advertising, etc.)
INSTAGRAM-
@hoofprintmarketing
FACEBOOK:
/HoofPrintMarketing
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
Mastermind groups are a great way to help people achieve their goals and create a fulfilling, successful, and happy life.Karyn Greenstreet of The Success Alliance shares her top tips for those seeking to join a mastermind group, as well as advice for entrepreneurs who would like to launch and facilitate their own mastermind.
SHOW NOTES -
theleadlinepodcast.com/38
FACEBOOK:
/MastermindGroup
CREATE YOUR OWN MASTERMIND:
Free 3-Part Video Tutorial
FIND A MASTERMIND:
Mastermind Directory
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
Marissa Schaefer is an animal bodyworker and founder of EquiPro Connect. After years of struggling to streamline her bodywork business, Marissa knew it was time to create a solution and followed her gut instincts. Tune in to hear Marissa's story of ultimate sacrifice and how her true determination and grit have led her to help other equine service providers find a better way to manage their business.
SHOW NOTES -
theleadlinepodcast.com/37
INSTAGRAM-
@equiproconnect
FACEBOOK:
/EquiProConnect
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional Horseman's School, Colton Woods, shares his top tips to help trainers become more profitable, avoid burn out, and achieve the life of freedom they deserve.
Visit our show notes below for the links mentioned in this episode, including Colton's free eBook download.
SHOW NOTES -
theleadlinepodcast.com/36
INSTAGRAM-
@coltonwoodshorsemanship
FACEBOOK:
/ColtonWoodsHorsemanship
Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.
Support the show
Starting a new horse business? Mandee shares 5 important steps that every equestrian entrepreneur should follow before settling on your final company name.
SHOW NOTES -
theleadlinepodcast.com/35
INSTAGRAM-
@theleadlinepodcast
FACEBOOK:
/theleadlinepodcast
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
Christa Myers is an equestrian bookkeeper and financial coach who is hell bent on debunking the all-too-common belief that there's no money in horses.
In this episode, you'll hear tips about:
- The proper amount you should be paying yourself out of your business
- Bank account structures / why they're important
- Various bookkeeping software to try (especially if you don't enjoy using QuickBooks)
Connect with Christa and let her know you heard her episode on The Leadline!
Website: christamyers.com
Instagram: @bookswithchrista
Facebook: /equestrianbookkeeper
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
April Schiel (Founder, The Bedding Blocker) is a night shift medic, animal control officer, and barn owner who had one major issue in her barn that she just couldn't solve. Determined to find a solution, April shares how she poured that frustrated energy into developing the Bedding Blocker, the ultimate shavings guard that installs on your stall door threshold.
Website: beddingblocker.com
Instagram: @beddingblocker
Facebook: /BeddingBlocker
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
032 - U.S. Army veteran wife and award-winning equine photographer Samantha Dawn Ebeling shares how she was determined to never give up on her dreams despite a troubling upbringing and the tragic loss of a loved one.
NOTE: This episode includes mention of suicide/death. If you or someone you know is struggling, please visit suicidepreventionlifeline.org for help today.
CONNECT WITH SAMANTHA -
Website: heartofacowgirlphotography.com
Instagram: @heartofacowgirl_photography
Facebook: /HeartOfACowgirlPhotography
TikTok: @heartofacowgirlphoto
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis. We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything!
Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.
You'll learn:
- The minimum amount of money needed to hire an app developer if you aren't doing it yourself
- Why finding a US-based developer was important to India even though it was more expensive
- The importance of continuing to connect with your audience while taking notes on what they need and are asking from you
Tune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.
Connect with India Wilkinson & download the Mane Street Market app:
Website: manestreetmarket.com
Instagram: @manestreetmarket
Facebook: /manestreetmarket
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
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030 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses.
Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video subscription services in the horse world.
In this episode, you'll hear from Warwick:
- The story of how he unintentionally built an online empire using video
- The dark side of social media and running an internet-based brand
- Why his number one motivation has always been helping people, not the money or success
If you're enjoying The Leadline Podcast, please leave us a 5-star review and tell your friends!
Connect with Warwick:
Website: warwickschiller.com
Instagram: @warwickschiller
Facebook: Warwick Schiller's Attuned Horsemanship
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
029 - Kate Neligan was living what she thought to be her best life in corporate America as she chased a dream of becoming a Hollywood movie mogul for more than 10 years.
Today, Kate has left the city life behind and now serves the equestrian industry as an Equine Partnered Life and Career Coach. She joins The Leadline to talk about how her words, thoughts, and manifestation played a huge role in her career shift.
You'll hear from Kate:
- Why clarity is a key factor in achieving your goals
- Using your jealous emotions to uncover what you really want
- How manifestation is something that anyone can benefit from no matter where you are in your journey
Connect with Kate:
Website: kateneligan.com
Instagram: @kateneliganequinecoach
Facebook Group: Awakening With Equines
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
028 - Lela Reynolds is the powerhouse behind Cavaliere Couture, a line of athletically inspired equestrian wear for the stylish rider that strongly advocates for body positivity, self-care, and mental health.
In this episode, Lela shares the story of how wearing her yoga pants to the barn one day inspired her to create a line of riding tights to help riders be more comfortable in the saddle. She also gives listeners a glimpse into her struggle with Cushing's disease, how this has impacted her as a rider, and why promoting body positivity is such an important part of her brand messaging.
Tune in to hear this inspirational message of why being your true self always wins no matter what others may say.
Want your own pair of Cavaliere Couture riding tights? Visit the website below and use code "leadline20" to save 20% at checkout!
Connect with Lela:
Company Website: cavalierecouture.com
Company Instagram: @cavalierecouture
Personal Instagram: @_lelaalice_
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
027 - Everybody and their brother started a podcast during the big stay-at-home boom we all know as 2020. With the podcasting space becoming so saturated, is there still room for aspiring equestrian hosts? Glenn Hebert of Horse Radio Network says there is, but it's more work than you might think.
Before you sit down behind the mic, tune in to hear Glenn share:
- How to know if podcasting is right for you
- The best online resources for newbie podcasters
- Tips to avoid the inevitable "pod fade"
- The ONE big rule Glenn shares with every host
And a bonus tip for all of our listeners who've been asking:
- How to pitch your equestrian show to Horse Radio Network
Connect with Glenn at the links below:
Website: horseradionetwork.com
Patreon: /horseradionetwork
Email: glenn[at]horseradionetwork.com
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
026 - Are you spending too much time on mundane tasks in your business? It’s easy to get comfortable doing what you’ve always done, especially when it’s worked well in the past. Could it be time to update your processes for the sake of your customers and your bank account?
In this episode, Lindsey Ardmore (The Automated Vet) joins the show to talk about how horse business owners and equine professionals can take a few simple steps to gain more freedom while simultaneously growing your business profits and keeping your customers happy at the same time.
You'll hear from Lindsey:
- Why every business professional should consider using automated systems
- The one thing everyone should automate FIRST (it might not be what you think)
- Which platforms Lindsey personally uses on a daily business
Connect with Lindsey Ardmore of The Automated Vet below:
Website: theautomatedvet.com
Instagram: @lindseyardmore
Facebook: /theautomatedvet
This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.
Support the show
025 - In September of 2021, I attended the American Horse Publications conference for equine media and business professionals. I posted updates about my experience on social media and discovered that many of The Leadline listeners and community members had questions about the AHP conference and membership opportunities.
In this episode, you'll hear about:
- The annual AHP conference
- Membership levels
- Equine Media Awards
...and more!
NOTE: This interview was previously recorded as a live social media broadcast which can be found in The Leadline Facebook community.
Connect with AHP at the links below:
Website: americanhorsepubs.org
Instagram: @ahorsepubs
Facebook: /americanhorsepublications
Email Inquiries: ahorsepubs@aol.com
Planning to join American Horse Publications? Don't forget to let them know you were referred by Mandee atThe Leadline! The Leadline may receive a small commission in the form of a credit towards the annual conference in exchange for the referral.
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Support the show
024 - Sally Batton served as the Director of Riding and Varsity Equestrian Head Coach at Dartmouth College in Hanover, NH for over 30 years. During this time, she was named the American Riding Instructor's Association 2008 Instructor of the Year, awarded the 2013 Intercollegiate Horse Shows Association (IHSA) Lifetime Achievement Award, and was also inducted into the 2020 IHSA Hall of Fame.
Today, Sally is the president and founder of the Athletic Equestrian League, an organization of equestrian athletes who compete in practical horsemanship. She joins the show to share her tips for aspiring equestrian clinicians and how she gets paid to teach her highly sought-after polocrosse and jumping clinics in destination locations such as Alaska, Hawaii, and South Africa. You'll also hear about her upcoming book release, The Athletic Equestrian: Ride Like a Varsity Athlete, which is available for pre-order now.
Connect with Sally at the links below:
Website: athleticequestrian.com
Instagram: @athleticequestrian
Facebook: /athleticequestrian
Email Inquiries: athleticequestrian@gmail.com
Be sure to let Sally know that you heard her interview on The Leadline!
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Support the show
023 - Have you ever shared an idea or a dream with someone only to be shot down or made to feel as though it didn’t matter?
Carly Kade, author of the In the Reins book series and host of the Equestrian Author Spotlight podcast, was working a full-time corporate position when she began to pen the very first novel in her 4-book series. As the initial chapters began to come to life, so did Carly's excitement, leading her to share some of her early pages with someone close to her. The response left Carly feeling severe self-doubt and disappointment that nearly caused her to quit writing entirely.
Tune in to hear Carly's story and tips which serve as an important lesson in knowing who to trust with your dreams.
Connect with Carly at the links below:
Website: carlykadecreative.com
Instagram: @carlykadecreative
Facebook: /carlykadecreative
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Thank you to The Leadline's podcast editor, Victoria Brock, for all of her amazing work on this episode. If you're enjoying the podcast, come join The Leadline Community on Facebook to connect with like-minded equine business owners and learn more about online workshops, upcoming events, and networking opportunities. Show notes and additional information are available at www.theleadlinepodcast.com.
022 - Named one of the top 50 wedding photographers in the US in 2014, Minnesota-native Shelley Paulson was traveling for work when she experienced a seemingly minor accident at a rental car center that would change her life forever.
When she returned home, Shelley knew something was seriously wrong when stifling headaches began to impact her ability to get around with a camera. Further tests confirmed the worst; her "minor" accident had caused traumatic brain injury.
Tune in to hear the story of how a heartbreaking diagnosis and true leap of faith led this award-wedding equestrian photographer to walk away from weddings and create a happier (and more profitable) life than ever before.
Connect with Shelley at the links below:
Website: shelleypaulson.com
Instagram: @shelleypaulsonphotography
Instagram: @raisingmaisyjoy
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners or learn more about us at www.theleadlinepodcast.com.
021 - Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after year: earning a 6-figure salary.
Like many entrepreneurs, Jamie believed that doing everything herself was the key to saving loads of money and achieving success. She chased all of the things that everyone says you SHOULD do as a business owner, but still struggled to produce the results she was after. What was she doing wrong?
Tune in to hear the changes that this passionate equestrian professional finally implemented in 2021 to reach that big $xxx,xxx goal and permanently transform her mindset.
Connect with Jamie at the links below:
Website
Instagram
Click here to see Jamie's Instagram post that we reference during this episode.
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
020 - Being a business owner can be a lonely place. What do you do when you find relationships dwindling because your friends or family can't relate to the commitment and dedication you have towards building your future?
In this Friendsgiving special, The Leadline welcomes Abriana Johnson (Black Unicorn Creative), Megan Campbell (M Campbell VA Services), and Heather Wallace (The Timid Rider) to talk all about the pursuit of friendships that encourage and inspire us as businesswomen.
Need a friend in your corner? Come connect with us on social media!
Abriana Johnson @theabrianaj
Heather Wallace @timidrider
Megan Campbell @mcampbellvaservice
Mandee Flanders @mandeeflanders | @theleadlinepodcast*
This episode is brought to you by EquiDirectory*, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting* EquiDirectory.net**.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
019 - Tara Moore is the CEO and creative director for Farm and Fir Co., a photography, branding, and web design agency that serves equestrian small business owners. In 2016, Tara said farewell to city life and her corporate PR job to follow her passion of working in the horse industry. Today, she manages a growing team of five and serves clients who have been featured in equestrian media publications like Horse Illustrated and The Plaid Horse.
Tara joins The Leadline to offer insight to horse business owners who struggle to find the time or know what kind of content to share with their audience online. We'll talk all about brand pillars, repurposing content you've already created, and humanizing your brand voice in a way that resonates with potential customers and leaves you feeling more confident the next time you hit that "share" button.
Download the free PDF guide to accompany this episode, prepared by Farm & Fir Co. exclusively for our listeners: theleadlinepodcast.com/brandpillars*
This episode is brought to you by EquiDirectory*, an online horse business directory and marketplace. List your business for free today by downloading the EquiDirectory app or visiting* EquiDirectory.net**.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
018 - You've likely attended - or at the very least, heard of - the massive equestrian event called Equine Affaire, a 4-day exposition that occurs in Massachusetts and Ohio each year.
We attend these conferences and trade shows from year to year, but have you ever had the opportunity to take a true behind-the-scenes look into the process and the people who are producing such a large-scale event?
Equine Affaire's president and owner Coagi Long joins The Leadline to share the history of her growth with the company throughout the past several years. You'll hear an insider's view of what it takes to host one of the leading trade shows in the horse industry, along with:
• How Coagi began her career with Equine Affaire as a college graduate and later acquired the company from its former owner, Eugenia Snyder;
• What steps the team took to pivot from their live event during the pandemic (and how excited they are to be back this upcoming November);
• The benefits to horse business owners as an attendee or an exhibitor, or even a volunteer!
We'll also chat briefly about The Leadline's upcoming Business After Hours mixer which will be held at Equine Affaire on November 12, 2021 in West Springfield, MA. (Want to join us? Click here to RSVP!)
For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode18.
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace where more than 5,000+ other equestrians have already listed their horse business. Basic business listings are totally free, so sign up and list your business today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
017 - Brittney Chambers (Brittney Chambers Horsemanship and CBC Therapeutic Riding Academy) first opened her riding lesson program in 2015 with only one client and one horse.
Today, she serves over 100 lesson clients with more than 30 on a waiting list - an accomplishment she never could have foreseen back in the days when her car trunk was serving as her mobile tack room.
Given her amount of substantial growth over the years, Brittney began to realize that she could help the many lesson program managers and barn owners who were approaching her for help. This prompted the launch of her latest service: lesson program consulting.
In this episode, you'll hear from Brittney:
- The processes she wished she had implemented earlier on in her lesson program
- How she was able to GROW her business during 2020, even during a shutdown
- Why it's so important to pace your growth when working with limited funds
If you're ready to build the streamlined, stress-free lesson program of your dreams, click play now! For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode17.
This episode is brought to you by EquiDirectory, an online horse business directory and marketplace where more than 5,000+ other equestrians have already listed their horse business. Basic business listings are totally free, so sign up and list your business today by downloading the EquiDirectory app or visiting EquiDirectory.net.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
016 - Have you ever found yourself feeling overwhelmed by the smallest of tasks in your job or business? You may be experiencing burnout.
Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel overwhelmed, emotionally drained, and unable to meet constant demands. As the stress continues, you begin to lose the interest and motivation that led you to take on a certain role in the first place. (Ref: HelpGuide.org)
Whatever the root cause, burnout is very real and so are the feelings of overwhelm and even dread or panic that can accompany more severe situations.
Trigger Warning: This interview contains references to PTSD, alcohol use, and emergency situations.
In this episode, equestrian and former emergency services worker Amiee Cupitt shares the raw and vulnerable story of her experience with burnout, workplace trauma, and her recovery from PTSD.
You'll hear from Amiee:
- The red flags that were the warning signs for burnout
- How she took action and began to pursue recovery
- Why it's so important to leave any and all feelings of failure behind
If you've been feeling like you may be experiencing burnout in your business, job, or personal life, tune in to hear this equestrian's inspirational story of reinvention and recovery.
For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode16.
Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions! Have you been struggling to keep up with managing your books, tracking business expenses, or understanding your bookkeeping software? Hillcrest Bookkeeping Solutions can help! Schedule your free consultation with Sharnette Atkinson at www.hillcrestbookkeeping.com to learn how to streamline your bookkeeping today.
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
015 - You’ve probably heard the saying, If you build it, they will come.
But what if you build something that you believe to be absolutely incredible and nothing happens?
Florida native and Babson College alumnus Nick Bourdon launched three other business models prior to landing on his final product: an email-based horse matching service called Artemis Horse Match.
In this episode, Nick shares with listeners why it was so important to listen to his target audience and prioritize their needs - even when it meant interviewing literally 100 people to figure out what he was missing.
(And yes, he actually talked to a hundred - we asked!)
If you’ve been struggling to land on that winning offer or service for your business, click play now to tune in to what Nick has to say about perseverance and always putting the customer's needs before your own.
For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode15.
Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.
In this episode, you'll learn:
- The 3 types of identities each brand should have
- How to take ownership of the words you want people to use to describe you
- Why the most effective marketing strategy is to simply tell the truth
For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode14.
Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
#013 - Chanel Rhodes is a self-described "artsy-fartsy" equestrian entrepreneur who loves putting her crafty juices to good use!
During a video shoot with her fiancé in 2019, Chanel concocted a colorful hairpiece for her mare, Lady, to wear in her mane to give her an extra pop of color. The concept was quick to gain popularity amongst Chanel's friends and family, who encouraged her to take her products to market and pursue the business now known as Mane Tresses.
As is the case with all prototypes, the product needed a good deal of refinement before it was ready to sell. After many frustrating attempts (and countless trips to the barn), Chanel finally mastered her creation.
Tune in as she shares her story about how developing her unique hairpieces for horses allowed her to discover her true purpose and what she learned along the way about building a business around your passion.
For the full show notes and links to the resources mentioned in this episode (and a few awesome photos of Chanel's hairpieces for horses), visit http://theleadlinepodcast.com/episode13.
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012 - Bookkeeping is a skill that every small business owner should have in their entrepreneurial arsenal, whether handled internally or outsourced to a professional. Don't just ignore your books and hope for the best! (Hint: It won't work out for the best...)
Sharnette Atkinson of Hillcrest Bookkeeping Solutions joins us to share why bookkeeping is an often-overlooked necessity in many equine businesses and how to start addressing the need right away.
In this episode, you'll learn more about:
- Tracking your expenses electronically using QuickBooks
- How a professional can help you stay up to date on current tax laws and write-offs
- The best methods to backup your data in the event you're audited
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode12.
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011 - In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwork required to compete in local horse shows. Determined to find a solution, she set out to create what is now known as Strider, the #1 equestrian event platform for people to find, book, and pay for top equestrian opportunities.
Today, over 90,000 equestrians are using her platform to find and register for horse shows, masterclasses, and more. In this episode, Tara along with Strider COO Natasha Sprengers-Levine join The Leadline Podcast for a great conversation about how equestrians can utilize technology to increase their revenue and improve overall customer experience.
If you’re a business owner looking to streamline your processes and increase revenue, or a rider looking for a better way to find and register for equestrian events, this is one you won’t want to miss.
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode11.
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010 - Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes, or have you just been "winging" it?
Join guest and business strategist Kelly Giordano as she talks about how equine entrepreneurs can take steps to better understand revenue and how to project their income.
In this episode, you'll learn how to:
- Evaluate your current income streams
- Analyze where you may be losing money & why
- Table items that aren't producing profit for you or your business
Whether you run a service-based business or product-based horse business, these strategies will help you gain a better understanding of your finances and be better prepared to hit your next big income goal.
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode10.
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009 - More than 14 years ago, Dani Conway (Nutrition the Natural Way) was 65 pounds overweight, working long hours at a full-time corporate job, and juggling various yo-yo diets. As she attempted to find a resolution for ongoing gut and digestive issues, doctors reported her bloodwork to be normal, and yet she continued to be plagued with crazy symptoms that no one seemed to have answers for.
After she was unexpectedly laid off by her job (while also in the middle of planning a wedding), Dani immediately began pursuing holistic wellness certifications. Today, she runs a successful practice where she helps equestrians curb the junk food cravings, heal their bodies, and discover which foods will properly fuel their bodies.
Dani talks about:
- The importance of scheduling meal prepping and grocery shopping into your routine
- Why you should make a habit of balancing different kinds of snacks together
- Common misconceptions people have about snacking and meals
- How to determine what's right for YOU and your metabolism
When we neglect our bodies, we can't perform at an optimal rate - in business OR when riding.
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode9.
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008 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!
Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile.
In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn:
- Why influencer marketing needs to be more than "people seeing your stuff"
- The reasons you shouldn't start sending product out without a game plan
- How to choose the right influencer for YOUR brand (and why that's not just any influencer)
- The importance of having a goal in mind and tracking the outcome
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode8.
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007 - YouTube, TikTok, Facebook Live...video marketing is a big deal right now, and it's not going away any time soon!
Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er and rising YouTube personality. Lisa's debut in the YouTube space began in 2014 when she was searching for ways to save money on horse jumps by building them at home. As she pursued options that didn't involve getting a second job to pay for her horse habit, she stumbled across a YouTube video that sparked an idea: what if she created videos for equestrians looking to save money just like her?
Today, Lisa has 27,000+ subscribers on YouTube as a result of teaching equestrians how to save money with their horses. In this episode, she shares:
- How equine brands can benefit from video marketing on YouTube
- Which equipment you need to get started (it's easier than you might think!)
- Why YouTube is a cost-effective marketing strategy for those willing to put in the effort
- The importance of YouTube thumbnails to attract more views
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode7.
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006 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur.
In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever.
You'll hear:
- Why Leah sold her business in 2014 only to buy it back years later
- How she got serious on the 2nd attempt and when she knew it was time to leave her day job
- Why hiring a business strategist was the best investment she made in her business to date
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode6.
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005 - Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business?
Sadly, most advertising efforts result in disappointment. Why?!
Tune in as Denise Alvarez (Stormlily Marketing) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earned dollars and start using the advertising methods that actually work for YOUR audience!
You'll also learn which three types of ads we recommend considering in 2021, such as:
- Equine Association & Membership Advertising
- Social Media Advertising
- Podcast Advertising
- ... plus one bonus advertising method that Denise mentions near the end of the show!
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode5.
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004 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.
She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Riderand Girl Forward. Heather additionally co-authored and published a new release in 2021 called Body Conditioning for the Horse & Rider.
(We weren't kidding when we said she wore MANY hats!)
In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.
You'll hear:
- Why a book is better than a business card
- How to combat your fears and overthinking when it comes to writing
- Why she takes a 1-month break in between her final book drafts
- What kind of money you need to set aside to publish your first book
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode4.
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003 - Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later - when pursuing a dream to work from home to be with her dog more often - that she finally decided to convert her side hobby into her primary source of income.
In this episode, Lisamarie talks about why building your own website is easier than ever for the DIY entrepreneur. You'll learn:
- How to select and buy a domain name
- Which website builder platforms are best for beginners
- What page every website should have
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode3.
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002 - Alyssa Mathews of DiscoverTheHorse shares how she has organically grown her Facebook following to over 40,000 fans since the launch of her brand in 2017 - without the use of paid Facebook advertising!
You'll also learn:
- Why you should upload videos directly to Facebook
- What to do when you get stuck with your content
- Best practices for planning ahead
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode2.
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001 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success.
For the full show notes and links to resources mentioned in this episode, visit http://theleadlinepodcast.com/episode1.
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Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!
Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategies, money tips, and more through interviews with the smartest and most innovative entrepreneurs in the equine industry.
Join our free Facebook community of horse business owners at http://www.theleadlinepodcast.com/group.