Dealing with Goliath: Psychological Edge for Business Leaders: Recent Episodes
Al McBride
The Mission of Dealing with Goliath is to sharpen the psychological edge in business leaders with skin in the game, who want to be more effective under pressure, uncover hidden value and increase profitability. Think clearer, negotiate better. Connect, influence and persuade ethically. Get your espresso shot of insight to boost business performance using our 5 questions in 9 minutes format interview, a single shot with my solo episodes, and take your time and go deeper with our long form interviews with domain experts in a wide array of businesses and industries. www.almcbride.com/podcast
Scaling a business beyond its early wins often reveals deeper cracks; misaligned teams, operational bottlenecks, and a drop in service quality. In this episode, Chris Davenport shares battle-tested strategies for overcoming these growing pains and building healthier, more resilient organizations.
With a deep background in tech and nearly 30 years of entrepreneurial experience, Chris brings fresh perspective on hiring smart, leading with clarity, and running meetings that actually move the needle. His approach blends structure with emotional intelligence helping leaders foster real accountability and trust.
GUEST BIO:
Chris Davenport II has nearly three decades of entrepreneurial experience, including building and successfully exiting a technology company. He’s faced the full arc of the business journey; success, failure, and everything in between.
As a certified EOS Implementer, Chris now coaches and mentors business owners to gain clarity, strengthen accountability, and scale sustainably. Through a blend of proven frameworks, tech-savvy insight, and a strong focus on people, he helps leaders turn complexity into structure—and stress into momentum.
Chris's mission is simple: equip business leaders with the skills and mindset to confidently grow their businesses and transform challenges into successes.
TOPICS EXPLORED:
- The biggest scaling challenge for small tech businesses: operational maturity lagging behind growth
- Why hiring friends or family often backfires and what to do instead
- How one effective weekly meeting can transform accountability and communication
- The key metrics every role should track to drive team alignment
- Balancing under-communication vs. meeting overload in growing teams
- How to create a culture where employees feel heard and valued
- The listening habit that builds trust, reveals hidden issues, and improves negotiation outcomes
- Why emotional reactions in negotiation often mask deeper fears and how to respond instead
- Building partnerships, even with competitors, through integrity and open dialogue
- The surprising upside of addressing fears early in business relationships
RESOURCES:
Chris Davenport Next Level Leadership Academy: https://chd2.com/
Chris Davenport Free Consultation: https://chd2.com/book-a-call/
CONNECT WITH CHRIS DAVENPORT II:
On LinkedIn: https://www.linkedin.com/in/chd2/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
AI is changing everything and faster than most professionals are prepared for. As knowledge work becomes increasingly automated, the critical question isn’t if your role will be affected, but how you’ll stay relevant. Will you be replaced or elevated?
In this milestone 100th episode, we dive into the tension between human adaptability and machine efficiency. From the quiet disappearance of entry-level roles to the rise of AI across industries and white collar roles, we explore how leaders and knowledge workers can retain their edge, not by outworking machines, but by learning to work with them.
Discover how to thrive, not just survive, in the age of AI.
GUEST BIO:
Alastair McDermott helps business leaders implement human-first AI strategies that drive extraordinary efficiency without cutting jobs. His approach has slashed processing times by 92%, cut operational costs by 90% and increased capacity 12x, while preserving the team and culture. Author of the Expert Authority Builder series - including An Absolute Beginner’s Guide to Using AI and the forthcoming "Use A.I. Stay Human", Alastair speaks and podcasts on practical AI implementation that amplifies human potential.
TOPICS EXPLORED:
- Why roles built around repeatable, robotic tasks are most vulnerable to AI replacement
- The limitations of AI orchestrators vs. the value of human intuition, judgment, and implicit understanding
- Why McDermott still hires a human VA despite building agentic AI systems
- Four key opportunities AI offers: productivity, capability expansion, better decision-making, and accelerated learning
- The rise of the “Chief Robot Officer” mindset: managing workflows between humans and AI
- Case study: using AI to simulate beta readers for rapid book development and iteration
- The importance of AI literacy as a compounding skill in any profession
- How curiosity, experimentation, and play are essential to meaningful AI adoption
RESOURCES:
Download Alastair McDermott's "Complete AI Toolkit" for free at HumanSpark.ai/toolkit:
Alastair's new book available for pre-order on Amazon: Use A.I. Stay Human.: A Survival Guide for Experts Who Want to Stay Relevant, Authentic, and Indispensable in the Age of AI. (Or UK version)
HumanSpark Podcast: https://www.youtube.com/@AIPoweredBiz
McDermott's webiste: https://humanspark.ai/
CONNECT:
LinkedIn: https://www.linkedin.com/in/alastairmcdermott/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
When communication breaks down and everyone’s working from a different playbook, even the best teams can fall into chaos. If you've ever felt the friction of misaligned expectations, unclear priorities, or endless status-chasing, this episode offers a clear way forward.
We explore how to create shared definitions, structure meaningful conversations, and align teams—whether you're managing complex projects or just trying to get better results across departments. Discover why the first step to clarity isn't better tools, but better thinking.
Host Al McBride speaks with Paul Koetke of Koetke Consulting about the subtle traps that derail collaboration, how to avoid assumptions, and why standardization isn’t about rigidity, it’s about freeing your team to focus on what really matters.
Listen now to learn how clarity, conversation, and proactive alignment can transform how you and your team work.
GUEST BIO:
Paul Koetke is the Founder and Managing Partner of Koetke Consulting, a firm specializing in implementing Smartsheet PMO solutions for organizations seeking transparency and actionable intelligence in their project management offices. As a certified Smartsheet Platinum Partner with nine years of experience, Paul has designed and deployed over 100 PMO solutions for industry leaders like Cushman & Wakefield, Johnson & Johnson, Lineage Logistics, and Public Storage.
A Control Center specialist, Paul empowers PMOs by transforming fragmented processes into scalable, automated workflows that provide real-time visibility and strategic insights. His expertise helps business leaders managing large project portfolios gain complete oversight, optimize decision-making, and enhance their teams’ project management capabilities.
TOPICS EXPLORED:
- The importance of creating a shared language before implementing any system
- Common mistakes teams make when attempting to improve project visibility
- How to balance structure with flexibility across engineering and creative teams
- Why a tailored approach always beats one-size-fits-all in PMO solutions
- The 3 foundational steps to begin standardizing your project processes
- How clear definitions around quality and timelines prevent costly misunderstandings
- The role of proactive discovery in building internal alignment and external trust
- Why effective project management systems liberate rather than constrain
RESOURCES:
Koetke Consulting: https://www.koetkeconsulting.com/
COONECT WITH PAUL KOETKE:
On LinkedIn: https://www.linkedin.com/in/paulkoetke/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Feeling stuck between client projects with no clear path to your next buyer? You’re not alone! The real problem might not be your tactics, but a lack of strategic clarity.
In this episode, we explore the critical (and often overlooked) shift from reactive marketing to intentional client attraction. Learn why doubling down on the latest tactic is rarely the answer, how to spot the signs you’ve outgrown your existing clients, and what to do when your messaging no longer lands.
Host Al McBride is joined by Christine Campbell Rapin for a candid conversation on uncovering your blind spots, reconnecting with your market, and building a business that feels both grounded and compelling. If you’ve ever felt a disconnect between your ambition and your results, this episode will give you the strategic reset you need.
Listen now to rethink how you attract clients and grow without the guesswork.
GUEST BIO:
Christine Campbell Rapin is an energetic, tell-it-like-it-is business advisor, mentor, consultant, speaker and 3x international best-selling author. To date she’s supported over 400 companies to create a combined revenue more than $1B and believes business growth CAN be elegantly simple when you focus on the 3 non-negotiable business foundations that build a client growth engine.
TOPICS EXPLORED:
- Why many B2B service providers hit a “sophomore slump” and how to get out of it
- The myth of tactic-hopping and why clarity of strategy trumps new marketing fads
- How to identify your next client and why your current or past clients might not be the answer
- The hidden dangers of outgrowing your clients—or just getting bored of them
- Why constant creation can sabotage your business momentum
- How to rebuild connection with your market through values, strategy, and relevance
- The essential role of a thinking partner to uncover blind spots and accelerate growth
- The difference between being a "likeable expert" vs. the “must-hire” authority
- Why real-time conversations—not automation—are your greatest growth engine
RESOURCES:
25 Ways to Attract an Audience of Buyers to Create Consistent Client Growth: https://christinecampbellrapin.com/buyers/
CONNECT WITH CHRISTINE CAMPBELL RAPIN:
On Linkedin: https://www.linkedin.com/in/christinecampbell1
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Struggling with the shift from doing the work to leading the work? You’re not alone. For many first-time managers and founders, the leap into leadership is one of the toughest transitions they’ll ever face — bringing challenges like imposter syndrome, micromanagement tendencies, and even loneliness.
In this episode, we explore how to navigate that tricky middle ground between being “one of the team” and stepping into your new leadership role with clarity and confidence. You’ll learn how to avoid common pitfalls, build trust, and take simple steps to lead with greater self-awareness, integrity, and connection.
In this episode Al McBride speaks with leadership coach David Hatch about the six key challenges new managers face — and what to do about them. Whether you’ve just been promoted or you’re building a team from scratch, this conversation will help you grow into the leader your people need.
GUEST BIO:
Everyone has a story to tell about a bad manager. David Hatch is on a mission to change that by bringing great leadership to every new manager he meets. David helps new managers and first time founders with their leadership skills, so they can become leaders not bosses, lead with integrity, and build happier, higher performing teams, more effective organisations, and, ultimately successful businesses.
David has over 20 years of leadership experience, a MSc in Business and Management and is a Fellow of the Institute of Leadership and Management.
TOPICS EXPLORED:
- Transitioning from doing the work to leading the work: why it’s one of the toughest career shifts
- The hidden complexity of being promoted from within and managing former peers
- Six core leadership challenges every new manager faces: from imposter syndrome to uncertainty
- Micromanagement vs. hands-off leadership: finding the right balance
- Why loneliness is a common (but overlooked) struggle for new leaders
- The importance of early conversations to align expectations with your team
- How self-awareness lays the foundation for authentic leadership
- The power of networking for emotional support and leadership development
- Using fictional leadership archetypes to uncover personal leadership values
RESOURCES:
David Hatch's Leadership Hero Quiz: https://leadingwithintegrity.co.uk/leadership-resources/leadership-hero-quiz/
CONNECT WITH DAVID HATCH:
On LinkedIn: https://www.linkedin.com/in/davidhatch-leadernotaboss/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
SHOW NOTES:
Are your interviews, negotiations and client conversations not yielding the results you expect? The problem might not be what you're asking, but how you're asking it. Explore the nuances of effective interviewing and negotiation strategies with Mark Anderson, an expert in investigative techniques and behavioral science, in this enlightening episode of the Dealing with Goliath podcast.
In this discussion, Mark sheds light on the transition from traditional to evidence-based, psychologically sound interviewing methods. He explores the pivotal role of rapport and authenticity in communication, offering practical tips on asking the right questions and building genuine connections. Whether you're looking to refine your professional interactions or enhance your investigative skills, this episode is packed with insights that can transform your approach.
GUEST BIO:
Mark Anderson is the Director of Training and Development with Anderson Investigative Associates. He is a career interviewer in the audit and investigation arena who believes interviewing is a skill at the foundation of our best and most complete work.
He is a retired Special Agent with the U.S. Department of Justice, Office of the Inspector General (DOJ/OIG), and also served as a Special Agent with the FBI, the U.S. Nuclear Regulatory Commission, and as a Deputy Inspector General with the New York State Office of the Inspector General. Before retiring he instructed interviewing in the Behavioral Science Division at FLETC.
His focus in training is the need for rapport and establishing commonality with those who we interview. This is done with the goal of maximizing the quality and quantity of information that we obtain. He instructs in the areas of interviewing, interrogation, employee misconduct, ethics, investigation planning, public corruption, and other requested areas of investigation, audit, evaluation, human resources, compliance, and inspection work.
TOPICS EXPLORED:
- Foundational Interviewing Skills: The critical importance of rapport and commonality in extracting quality information during interviews.
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Modernizing Interview Techniques: Shifting from outdated, confrontational methods to evidence-based, psychologically sound practices.
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Stress and Its Impact: How stress influences fallback to outdated techniques during high-stakes interviews and negotiations.
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Rapport Building and Its Pitfalls: Effective strategies for establishing genuine connections and the common errors that break them.
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Authentic Communication: The significance of authenticity and self-knowledge in building trust and credibility.
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Asking the Right Questions: Moving away from yes/no questions to open-ended questions that elicit comprehensive responses.
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Continuous Learning and Integrity: Mark’s approach to constantly updating his methods and materials to stay credible and effective.
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Manipulation vs. Influence: Exploring the ethical boundaries in professional interactions, focusing on intent and outcomes.
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Self-Knowledge as a Tool: The power of deep self-awareness in maintaining integrity and managing challenging interactions effectively.
RESOURCES:
Mark's Website www.andersoninvestigative.com
Over 100 insightful articles on interviewing & having better conversations: https://andersoninvestigative.com/blog/
CONNECT WITH MARK ANDERSON:
On LinkedIn:
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Many small business owners struggle with sales, not because they lack a great product or service, but because they’re uncomfortable “selling themselves.” They overinvest in polished branding, only to freeze when it’s time to show up and connect. If this sounds familiar, you’re not alone and this episode is for you.
Discover how to bridge the gap between marketing and sales to create a more authentic, customer-focused business. We'll explore how to overcome the fear of rejection, build momentum without burning out, and use real conversations to unlock smarter strategies that actually work.
In this episode of Dealing with Goliath, host Al McBride speaks with Ciaran and Rachel McKenna of Wood Hazel Consultancy. With decades of combined experience in sales and marketing, they share practical advice for reluctant salespeople and growing teams on how to align their message, process, and customer experience.
Listen now to sharpen your edge and build a business that connects and converts.
GUEST BIOS:
Ciaran and Rachel McKenna run Wood Hazel Sales and Marketing Management Consultancy.
Ciaran boasts a robust career in senior management and sales leadership. Known for his excellent track record in boosting profit growth under various market conditions, he is recognized for his great listening skills, intuition, and fearless commitment to accountability, often asking the tough questions that drive progress. He is profoundly supportive, always considering the holistic development of his clients
Rachel McKenna is a seasoned marketing professional and mentor with a strong commercial sense, having cultivated her expertise primarily in the financial services sector across the UK and Ireland, alongside experiences in retail and startups, which has equipped her to lead marketing teams highly successfully. She values the authentic qualities of individuals and champions the belief that our unique differences enhance our collective strength.
TOPICS EXPLORED:
- Bridging the gap between sales and marketing for aligned customer engagement
- Why authentic branding starts with the business owner's true personality
- The role of collaboration and listening in cross-functional business success
- How real-time customer conversations outperform costly market research
- Overcoming fear of selling: shifting mindset from ‘sales’ to ‘helping’
- Building confidence for “reluctant salespeople” to grow their business
- Common pitfalls small business owners face in marketing and sales alignment
- The danger of misaligned branding that doesn’t match the service experience
- Reframing rejection in sales: why “no” is often more valuable than “maybe”
RESOURCES:
Wood Hazel : https://woodhazel.ie/
YouTube: https://www.youtube.com/@woodhazelconsulting4473
CONNECT:
On LinkedIn:
Ciaran McKenna https://www.linkedin.com/in/ciaran-mc-kenna-3b24318b/
Rachel McKenna https://www.linkedin.com/in/rachel-mckenna-25a56237/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
When communication breaks down in an organization, the consequences are costly, misalignment, conflict, and disengagement. Too often, leaders try to fix the problem by focusing on individuals rather than addressing the broader cultural and structural issues at play. So how do you create an environment where people communicate clearly, collaborate effectively, and align with a shared mission?
In this episode of Dealing with Goliath, host Al McBride is joined by Dr. J Rodriguez, an expert in ethical and effective communication. Together, they explore the hidden challenges that prevent teams from working cohesively, the impact of incentives on workplace culture, and the key steps leaders can take to foster trust, connection, and collaboration.
If you want to build stronger teams, reduce conflict, and ensure your messaging truly resonates, this episode is packed with actionable insights. Tune in now to learn how to turn communication challenges into opportunities for growth.
GUEST BIO:
Dr J Rodriguez helps people communicate better — clearly, authentically, and inclusively.
Messaging is tricky. Figuring out what to say, how to say it, and how to truly connect, whether with your team, clients, or a broader audience, it can feel overwhelming. That’s where Dr. J. comes in.
With the mind of a scientist, the heart of a coach, and the strategy of a seasoned communicator, he transforms messaging from a challenge into an opportunity. Through workshops, presentations, and consulting, he helps organizations and individuals craft powerful, ethical, and effective communication.
A master educator with 20+ years of experience, Dr. J. has worked with corporations, universities, and even survivors of abuse—one of his greatest honours. His expertise lies in message development, leadership presence, and audience engagement that truly resonates.
TOPICS EXPLORED:
- The Power of Effective Communication: How clarity, authenticity, and inclusivity enhance messaging in business and leadership.
- The Challenge of Organizational Communication: Common issues like lack of transparency, conflict, and misalignment in teams.
- The Greater Good vs. Individualism: Why self-centred workplace cultures hinder collaboration and performance.
- The Role of Brain Hemispheres in Communication: Insights from Dr. Iain McGilchrist on balancing logic and big-picture thinking.
- How Workplace Culture Shapes Behaviour: The impact of incentives, competition, and leadership on team dynamics.
- Common Mistakes in Fixing Communication Issues: Why focusing on individuals instead of systemic issues fails to solve the problem.
- Strategies for Creating a Collaborative Culture: Practical steps to align teams and build a mission-driven workplace.
- Trust and Psychological Safety in Organizations: How a lack of trust undermines team cohesion and engagement.
- The Three Ways to Address Toxic Work Environments: Start a conversation, change the situation, or exit if necessary.
- How to Build Genuine Connection and Rapport: The importance of eye contact, conversation, and recognizing humanity in others.
RESOURCES:
Ted Talk: https://www.youtube.com/watch?v=r-CEAZEexlE
CONNECT with Dr J. Rodriguez:
On LinkedIn: https://www.linkedin.com/in/jos%C3%A9-i-rodr%C3%ADguez-phd/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Would you like to turbocharge your high-ticket sales and drastically cut down your sales cycle? In this episode of the Dealing with Goliath podcast, Simon Severino unpacks powerful strategies that streamline sales processes and build rapid trust with potential clients online. Discover the secrets to optimizing your daily interactions and effectively capturing your audience’s attention from the first click.
Learn from Simon's expert insights on how to find, refine and prioritise tasks that propel business growth and how to effectively engage with clients to maximize conversion rates. He breaks down the essential steps to developing a repeatable sales method that any team can follow to achieve consistent results.
If you’re seeking to elevate your business strategy and see tangible results, tune in now to start refining your approach and boosting your sales efficiency.
GUEST BIO:
Simon Severino has created more than $2Bn in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it.
Now, he shares his proven templates with high-ticket entrepreneurs. They typically reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.
Simon is the Author of "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business", a Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, and Triathlete. Has appeared on over 1300 podcasts.
TOPICS EXPLORED:
- Initiate and close high-ticket sales online using effective digital communication strategies.
- Generate daily client engagement through proactive social media interactions and targeted out reach
- Tailor marketing messages precisely to each stage of the buyer's journey to maximize impact.
- Design websites to captivate and engage visitors immediately by centring on their needs and challenges.
- Harness both positive and negative feedback to continuously refine and improve your offerings.
- Standardize sales processes to ensure consistency and scalability across your sales team.
- Focus rigorously on essential activities that directly contribute to achieving business objectives.
- Cultivate a culture of opportunity within your team to foster ongoing client interactions and leads.
- Simplify complex offers to enhance understanding and appeal to potential clients.
- Optimize resource allocation to eliminate inefficiencies and boost overall business performance.
RESOURCES:
Strategy Sprints
Strategy Sprints | B2B Sales Youtube Channel
Strategy Sprints Podcast
Kindle Book, Amazon US: Strategy Sprints by Simon Severino, 12 Ways to Accelerate Growth for an Agile Business
CONNECT WITH SIMON SEVERINO:
On LinkedIn
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
SHOW NOTES:
Are you struggling to communicate effectively in high-stakes business situations? Discover essential strategies to enhance your negotiation and presentation skills in this enlightening episode of the Dealing with Goliath podcast. We dive into the complexities of business communication with expert James Carson, a renowned communication strategist. James shares invaluable insights on building confidence, avoiding common pitfalls, and mastering the art of influence in business environments.
Tune in to learn from James Carson's vast experience and discover how to transform your communication challenges into opportunities for growth and success. Don't miss this chance to elevate your negotiation and presentation skill.
GUEST BIO:
James Carson is an accomplished communication strategist with extensive experience as a speaker and business training with a proven ability to inspire and guide clients to reach their full potential. As a skilled business trainer, James specialises in negotiation, making complex concepts accessible to learners at all levels.
He is also a sought-after speaking coach and mentor, passionate about helping others develop their speaking voice. Founder of Common Sense Teaching, James focuses on High-Level Business Communication Training, helping individuals and businesses enhance their presentation skills to boost sales and profits. Known for his engaging style and dedication, James is a trusted advisor and respected leader in his field.
TOPICS EXPLORED:
- Common challenges faced by newly promoted business leaders.
- The pitfalls of attempting to solve communication issues without external help.
- Strategies for building confidence and effectively communicating in business settings.
- Utilizing professional broadcasting techniques to improve public speaking skills.
- Practical advice on using recording tools for self-evaluation and improvement.
- Toastmasters International: Accessible resources for enhancing communication skills
- Mindset in negotiation: Establish a collaborative, relationship-building approach to business interactions.
- The psychological impact of being unprepared in business communications and how it affects performance.
- Effective methods for receiving constructive feedback to enhance speaking and negotiation abilities.
- Professional role models in developing communication and presentation skills.
- Techniques for transforming apprehension and anxiety into confidence and assertiveness in business settings.
RESOURCES:
Develop leadership and speaking skills: Toast Masters International https://www.toastmasters.org/
Free Discovery Call with James
CONNECT WITH JAMES CARSON:
On LinkedIn: https://www.linkedin.com/in/jamesrcarson/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Discover how to write a book that engages your ideal clients and advances your business. In this Dealing with Goliath episode, host Al McBride talks to Ben Gioia, a master at transforming expertise into bestsellers. Explore strategies to streamline your writing process, ensure your book resonates with your audience, and transform readers into clients.
Ben shares pitfalls to avoid and tips on leveraging your intellectual property effectively. Join us as he provides actionable strategies for impactful authorship that aligns with your business goals. Learn how to craft a purpose-driven book that delivers results.
GUEST BIO:
Ben Gioia teaches consultants, coaches, leaders, speakers, and small-business owners how to make 6- or 7-figures without selling a single book! He's a four time international bestseller, podcast, and radio host. As a book coach, business strategist, and publishing advisor, his teachings are used by more than 100,000 people.
Ben has trained 100s of millionaires at Stanford University, helped a Fortune 100 create a mindfulness and empathy video game for 20,000 employees, and launched the world’s largest magazine (AARP).
On top of facing death four times in India in 72 hours and hospice volunteering, he reads fiction voraciously, has sat more than 150 days of silent meditation, and gives 10% to companies making an impact.
TOPICS EXPLORED:
- How to get leads from the book even before you've written it
- Key author mistakes, such as misaligning book content with audience needs.
- The importance of retaining intellectual property rights when publishing.
- Strategies for using client conversations to tailor book content and language.
- The impact of effective client interviews on book relevancy and business opportunities.
- Recommendations for self-publishing and hybrid publishing models over traditional publishing.
- How ongoing client dialogue can fund the book writing process and foster business growth.
- An assessment tool for evaluating the potential success of a book before publication.
RESOUCRES:
Book Success Assessment: https://www.influencewithaheart.com/booksuccessguaranteed
Ben Gioia's Website: https://www.influencewithaheart.com/
CONNECT WITH BEN GIOIA:
On LinkedIn: https://www.linkedin.com/in/bengioia/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Struggling with internal doubts and external judgments while striving for success? Discover the hidden barriers holding you back in this insightful episode. Learn how to break free from the five universal fears that plague leaders and entrepreneurs, and unlock your true potential.
Elizabeth Smith, a self-leadership coach with a background in mental health and nursing. Elizabeth shares her unique insights into the psychological challenges faced by high-achieving business leaders, offering practical advice on managing emotions, setting priorities, and investing in personal growth.
Understand the critical mindset shifts needed for sustained success and how to navigate the complex emotions of leadership. Transform your approach to business and personal development!
GUEST BIO:
Liz Smith describes herself as a Self-Leadership Coach with a passion for cracking cognitive codes to extraordinary leadership. With a number of professional years spent in the field of Mental Health Nursing and management she has honed her skills in communication, human behaviour and leadership.
Having had a successful career in the NHS and developing The GURU CODE methodology, Liz brings a unique perspective to the table, blending therapy and coaching together, with an understanding of the pressures of Leadership.
TOPICS EXPLORED:
- Fear and Self-Doubt in Leadership: The five universal fears (extinction, ego death, manipulation, loss of autonomy, and separation) that often hold leaders back and how these fears manifest in professional settings.
- The guilt entrepreneurs feel when deviating from traditional career paths, the external judgments they face and it's impact
- Mindset and Emotional Management: The importance of starting the day with a clear mindset, setting achievable goals, and managing emotions to enhance business performance and maintain a positive outlook.
- Effective Time Management: Strategies like the “winners list” to prioritize and focus on five key tasks each day to ensure continuous business growth without overwhelming oneself.
- The critical need and long-term benefits of investing in oneself
- Techniques for building rapport and trust in negotiations
- Strategies for dealing with rejection and objections in sales and negotiations
RESOURCES:
Elizabeth Smith's Website: https://thegurucode.co.uk/
The Guru Code Methodology: https://thegurucode.co.uk/the-guru-code-methodology/
Liz Smith's Collection of Resources: https://thegurucode.co.uk/resources/
Including free pdf downloads: Areas of insight guaranteed to accelerate your transformation
Your Breakthrough to Brilliance, KPI's That Connect
CONNECT WITH LIZ:
On LinkedIn: https://www.linkedin.com/in/elizabeth-smith-theguruco/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Are you living up to your definition of success or someone else's? What does success mean to you? As business leaders, it can be too easy to chase a definition of success that has been foisted on us by others or may once have resonated but now no longer fits with the leader we aspire to become.
Without an authentic and personal definition of success, we can fall into a cycle of wavering between projects, being solely influenced by external trends or comparisons with our competitors and peers. This episode will guide you in uncovering your own interpretation of success and how to pursue it with purpose and without distraction.
GUEST BIO:
Helen Tuddenham is an executive coach and leadership development consultant, who works with experienced professionals to help them untangle the complexities of leadership.
She supports them to figure out what’s holding them back and eliminate those sticking points. As a result, they gain fresh perspectives on who they are and how they lead, and an ability to take on new challenges and thrive in their career.
Prior to setting up her own business, Helen was a Director of the People and Culture Risk team at PwC UK, advising finance, internal audit, and compliance teams on improving capability and culture. She is also a non-Exec Director and chartered accountant.
RESOURCES:
Helen's Website: https://www.helentuddenhamconsulting.com/
Helen's: Free Career Planning & Progression Document
Helen's Free Getting Unstuck Resources
Helen Tuddenham's: Business Bookshelf for the Evolving Executive
Amazon Kindle Uk: Playing Big: For Women Who Want to Speak Up, Stand Out and Lead by Tara Mohr
Amazon Kindle US: Playing Big: For Women Who Want to Speak Up, Stand Out and Lead by Tara Mohr
CONNECT WITH HELEN TUDDENHAM:
On LinkedIn: https://www.linkedin.com/in/helentuddenham/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Are you struggling to manage your time, prioritize tasks, and avoid burnout while trying to innovate and scale your business? Discover agile coaching strategies that can transform chaos into productivity in this insightful episode.
James Parnell, an expert Agile coach, dives deep into how entrepreneurs can harness agile methodologies to maximize efficiency and drive high performance across their teams. Learn how to make agile predictions, streamline business processes, and focus on what truly moves the needle in your organisation.
James is an agile coach who helps entrepreneurs and their teams get great work done quickly.
He works with entrepreneurs and business leaders who need a highly innovative team and better systems to sustain performance. James' applies Agile methodology from project management, highlighting the importance of measuring velocity and using it to predict future work. By prioritizing tasks and simplifying productivity, individuals can reduce stress and increase productivity.
If you're worried about time, money and energy, Ask yourself, are you spending too much time IN the business rather than ON it?
As James says, "if you’re driving, you cannot tune the engine".
TOPICS EXPORED:
- Expedite work by emphasizing innovation and system optimization, utilizing historical data for accurate project predictions despite inherent unpredictability.
- Agile coaching involves adapting to change in chaotic environments by making time-limited predictions and measuring velocity, enabling focus on execution through prioritizing top initiatives.
- Common mistakes addressed include lack of focus, inefficiency, and burnout
- Capacity-based planning, starting with 8-10 hours of meaningful work weekly, to improve work-life balance and reduce stress.
- Reduce tasks on a to-do list to make it more realistic and attainable, focusing on fewer tasks at the start of the week to avoid mid-week decision fatigue.
- Schedule meetings strategically to preserve periods of deep thinking and creativity, recognizing individual differences in productivity rhythms.
- The challenge of feeling overwhelmed is addressed with the "DNA" (Decide the Next Action) framework to help pinpoint effective next steps in project execution.
- The concept of "Essentialism" emphasises the importance of focusing on the most impactful tasks to simplify workload and alleviate stress.
- Knowledge workers typically accomplish only about 2.5 hours of valuable work per week, with recommendations to focus less on quantity and more on simplifying tasks to boost success rates.
RESOURCES:
Amazon.co.uk Kindle Book: Essentialism, by Greg McKellen
James Parnell's Website: https://jameseparnell.com/
CONNECT WITH JAMES PARNELL:
On LinkedIn: https://www.linkedin.com/in/jameseparnell/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Are you struggling to manage your team's productivity and keep up with the ever-increasing demand for work-life balance? Imagine a work environment where burnout is drastically reduced, and productivity soars—all within a four-day workweek.
Implementing a four-day week can significantly increase revenue, reduce staff turnover, and enhance work ability.
GUEST BIO:
Dr. Dale Whelehan is dedicated to creating a million new years of free time alongside a remarkable team of collaborators.
As a Social Entrepreneur, Behavior Scientist, and Chief Executive Officer with a degree from Trinity College Dublin, Dr. Dale has a diverse background spanning human capital, organizational behavior, management, change, culture, workforce experience, performance consulting, representation and rights, and quality assurance.
He leads the team at 4 Day Week Global, a not-for-profit organization committed to creating a million new years of free time. This group provides a platform for individuals passionate about advocating for the four-day workweek as a crucial part of the future of work. Under his leadership, the organization has supported international pilot studies to explore the feasibility of reduced working hours across various sectors and jurisdictions.
Recently, his team was recognized in the TIME 100 Most Influential Companies of 2023 and highlighted by Forbes as one of the most promising changes of the year. Dr. Dale and his team have discussed the advantages of a four-day workweek in leading publications, including The Atlantic, INSIDER, The New York Times, Bloomberg, Fast Company, BBC, Sky News, and the Wall Street Journal.
TOPICS EXPORED:
- Dr. Dale Whelehan discusses the transformative effects of a four-day workweek, including increased revenue, fewer resignations, and enhanced productivity.
- It's not working four days instead of five, it's the methods to get five days work done in just four days.
- The shift from time-based to outcome-based productivity is crucial along with overcoming fear of change.
- Defining productivity is key, with a focus on moving from arbitrary metrics to outcomes-based measurements.
- Burnout is a significant issue across various industries, exacerbated by long hours and high turnover, impacting overall workplace culture.
- Only 10% of workers in Ireland and the UK are engaged; trust, autonomy, and recovery are key to fuelling intrinsic motivation.
- The importance of balancing work-life, with a compressed workweek allowing for increased focus, rest, and recovery.
- The four-day workweek enhances workplace motivation, collaboration, and individual performance, fostering trust and respect within organizations.
- Implementing a four-day workweek involves cultural adjustments and training to help employees manage performance and recovery during time off.
RESOURCES:
4 Day Week Global Website: https://www.4dayweek.com/
Read about 4 Day Week Research & Pilot Studies: https://www.4dayweek.com/research
CONNECT WITH DR DALE WHELEHAN:
On Linkedin: https://www.linkedin.com/in/dale-whelehan/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Are you prepared for the day you exit your business? Many owners aren't, risking their hard-earned nest egg by waiting too long to plan their departure. In this eye-opening episode of the Dealing with Goliath Podcast, we dive into the critical yet often overlooked aspects of exit planning. Discover the optimal timeline for a smooth transition, common pitfalls to avoid, and actionable steps to ensure your business thrives even in your absence.
Host Al McBride welcomes Julie Keyes, a certified Exit Planning Advisor and founder of Key Strategies, who shares her extensive experience and insights on maximizing exit and transition options for business owners. Whether you're contemplating selling soon or years down the line, this episode is a must-listen. Join us and take the first step towards securing your legacy.
GUEST BIO:
Julie Keyes is a Certified Exit Planning Advisor and the founder of KeyeStrategies, specialising in exit and transition consulting, leveraging her extensive entrepreneurial experience. Understanding the challenges of ownership, she aids business owners in maximizing their exit and transition options.
Julie is deeply involved with the Exit Planning Institute, contributing as a faculty member, a Leadership Council member, and is a two-time recipient of EPI’s “Thought Leader of the Year” award.
She is a sought-after speaker, and in 2021, she released the 2nd Edition of “Poised for Exit,” a practical guide for private business owners on the business exit process, complemented by her weekly podcast available on major platforms, offering insights for business owners and advisors.
She has also developed an online course, “Business Transition Readiness: An Owner’s Guide to the Process”, focusing on educating business owners on Exit Planning.
Julie enjoys spending quality time with her family, including her 8 children and 10 grandchildren.
TOPICS EXPLORED:
- Privately held business owners face the challenge of not being prepared for exit, which can jeopardize their liquidity.
- 10 years for family business transition, 2-3 years for non-family business sale.
- Business succession planning and key common mistakes to avoid.
- Emotional readiness is crucial for business owners transitioning out of their business.
- Entrepreneurs must be self-aware and courageous in their business journey, seeking proper advisors and upgrades as needed.
- Optimize businesses for sale with a focus on delegation and value growth.
- Owners should delegate tasks to make their business less dependent on them, increasing its value and appeal to potential buyers.
- Seeking professional advice in business can net significant financial gains, $10ks, $100,000s, even millions of dollars in the difference.
RESOURCES:
Websites: https://keyestrategies.com/
https://www.poisedforexit.com/ and book link
Online Course, “Business Transition Readiness: An Owner’s Guide to the Process”
Julie's Poised for Exit Podcast: https://keyestrategies.com/podcast/
CONNECT WITH JULIE KEYES:
https://www.linkedin.com/in/juliekeyes/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Struggling to make your mark in a sea of sameness? In this espresso shot episode of "Dealing with Goliath," host Al McBride converses with Donnie Bryant, a direct response copywriter and marketing consultant who’s mastered the art of standing out. Donnie, whose strategies have powered over $120 million in sales, delves into the essence of leveraging the human attention algorithm to not just capture attention but to convert it into meaningful action. He emphasizes the critical mistake businesses make: focusing too much on themselves rather than on the unique value they bring to their customers' lives.
Donnie’s expertise in distinguishing your offering in a crowded market could be the game-changer your business needs.
Don’t let your message get lost in the noise. Tune in to discover how to showcase your unique value and truly connect with your audience. Listen now to "Dealing with Goliath" for your quick fix of profound business insights.
GUEST BIO:
Donnie Bryannt is a direct response copywriter and marketing consultant who helps his clients leverage the human attention algorithm, then convert that attention into action.
His copy has generated over $120 million dollars in sales for his clients.
Donnie believes Your marketing needs to showcase your unique value and communicate what that actually means in your customer's life in a compelling way. Otherwise you're wasting time, effort and money.
Worse than that, you won't be able to accomplish the purpose your business exists to carry out.
That's where Donnie can help.
TOPICS EXPLORED:
- How his copy has generated over $120 million in sales.
- How to stand out from the crowd and differentiate yourself.
- Common mistakes people make when they are trying to improve their marketing results.
- The most compelling thing to do is focus on the pains, problems and fears.
- You have to be appealing in a way that is talking about those things that matter to your audience.
- "Ferrari has the opposite appeal".
- For many financial companies, they are really targeting men, even though 50% of the population are women with plenty of money.
- Take the time to think about how your audience makes a buying decision and align your messaging with that.
- Hack the human attention algorithm.
- How to get attention from the people you want to talk to.
- The number one insight on negotiating.
- Put everything in terms of understanding your core audience.
- When people feel understood, it is the start of trust and it buys goodwill.
RESOURCES:
Donnie's Website and Blog: https://donnie-bryant.com/
Free Training: Hacking the Human Attention Algorithm
CONNECT WITH DONNIE:
On LinkedIn: https://www.linkedin.com/in/donniebryantjr/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Are you tired of the constant pressure of short-term objectives overshadowing your core values? Marcus Cauchi delves deep into the pitfalls of traditional sales and marketing practices that result in poor conversion rates, wasted resources, and fleeting customer relationships.
Discover the importance of understanding your customer's journey, the need for simplicity in technology, and the concept of the "anti-ICP." Marcus doesn't just identify the problems; he offers a new perspective on business development, focusing on genuine relationship-building and consistently delivering value.
From broader economic challenges to the power of human-AI partnerships, this episode is packed with insights that challenge conventional thinking. Are you ready to pivot from a transactional mindset to one that prioritizes long-term value and relationships?
GUEST BIO:
Marcus Cauchi has 35 years of failure, scar tissue and bad decisions in sales, in management and in business, under his belt. He’s served across over 500 market segments. He can be found running a series of (usually) non-fatal experiments, deliberately finding ways to do more with less, to remove unhelpful friction, to free up time for higher value activities. He asks challenging questions that make you reassess your status quo, that help you find a better path to your intended outcomes.
He is co-author of Making Channel Sales Work. He’s married with 3 daughters, is a Prolific LinkedIn content producer. He is founder of Sales: a Force for Good and The Red Thread Ecosystem
TOPICS EXPLORED:
- Values vs. Short-Term Objectives: How to find balance in achieving your goals without selling out.
- Stepping into Your Customer’s Shoes: The power of understanding the customer's journey and why it’s not about you.
- Mistakes & Mindfulness:** The importance of slowing down, reflecting, and seeking external perspectives in sales.
- Tech Troubles: Why simplicity in technology can be a game-changer for sales efficiency.
- Identifying Task Value: Distinguishing between $10 tasks and $10,000 tasks for strategic focus.
- Redefining the Ideal Customer: Going beyond the usual customer profile to understand the "anti-ICP".
- The Broken Cycle of Traditional Marketing: How inefficient practices hurt sales and the push for a new customer-centric approach.
- Building Trust in Sales: Why transactions aren’t the be-all and end-all and the potential of joint ventures and affiliates.
- Marcus's Economic Insights: The significance of systems thinking, global challenges, and the move towards a resilient, circular economy.
- Deep Dives with AI: Marcus's collaborative program on harnessing AI for better conversations, questions, and understanding customer psychology.
RESOURCES:
Marcus Cauchi Resources: https://www.laughs-last.com/recommendations/
On Soundcloud: Jobs to Be Done Podcast, JTBD, Mattress Interview Episode
Jobs To Be Done Podcast Homepage: https://jobstobedone.org/topics/radio/
The Inquisitor Podcast with Marcus Cauchi: https://www.laughs-last.com/theinquisitor/
CONNECT WITH MARCUS CAUCHI:
On LinkedIn: https://www.linkedin.com/in/marcuscauchi/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Sasha Garcia is on a mission to guide tech entrepreneurs in starting, scaling, and selling their businesses successfully. In this insightful episode, Sasha shares valuable strategies to overcome common challenges and achieve rapid business growth.
Discover the power of decisive action in overcoming fear and propelling your business forward. Sasha emphasizes the role of responsibility as a catalyst for personal and professional development. Taking on more significant responsibilities can motivate you to actualize your vision and support your entrepreneurial goals.
Struggling with confidence issues or procrastination? Sasha provides practical exercises to boost your self-assurance and address procrastination head-on. Regain control, eliminate self-doubt, and stay focused on your path to success.
Entrepreneurship demands mental clarity and unwavering focus. Sasha highlights the transformative impact of meditation and self-coaching in achieving and preserving mental clarity, essential qualities for navigating the uncertain terrain of entrepreneurship.
GUEST BIO:
Sasha Garcia is a Founder of The CEO University. She has more than 12 years of entrepreneur experience in the tech industry, including in Board Advisor, and Mentoring roles, which lead her to found The CEO University, the 1st business school that's run by tech founders, where she helps entrepreneurs start, scale and sell their businesses.
TOPICS EXPLORED:
- Discover the importance of taking decisive actions to overcome fear and drive rapid business growth.
- Learn how shouldering greater responsibilities can act as a powerful catalyst for personal and professional development.
- Explore practical exercises to boost self-assurance and effectively combat procrastination.
- Uncover the transformative benefits of meditation and self-coaching in maintaining mental clarity and focus.
- Gain insights into the common hurdles faced by entrepreneurs and effective strategies to surmount them.
- Understand why authenticity is key in choosing business endeavours that align with your passions and long-term vision.
- Explore the significance of data collection and analysis in refining business strategies and achieving entrepreneurial success.
RESOURCES:
Amazon UK Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your Life
Amazon US Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your Life
CONNECT WITH SASHA GARCIA:
On LinkedIn: https://www.linkedin.com/in/sasha-garcia-theceo/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.
We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.
Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains.
GUEST BIO:
Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,’ provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.
TOPICS EXPLORED:
- The enduring role of community in company longevity and impact.
- Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.
- The evolution of companies alongside technological shifts: from internet to AI.
- How community elevates a product beyond mere commodity status.
- The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.
- Leveraging AI to enhance, not replace, human community-building.
- Human-to-human engagement's superior influence compared to brand-to-human interactions.
- Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.
- The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.
- The CAMPER Framework's essence in fostering happy, engaged communities.
RESOURCES:
On Amazon.com Kindle: From Grassroots to Greatness by Lloyed Lobo
On Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed Lobo
Lloyed's Webiste: https://www.lloyedlobo.com/
For the Book: https://fromgrassrootstogreatness.com/
Boast.AI: https://boast.ai/
Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".
🌐 Website: http://www.tractionconf.io
📺 YouTube: https://www.youtube.com/c/TractionConf
🎙️Spotify: https://spoti.fi/3grEwKb
🎙️Apple: https://apple.co/3J7k8Kz
🎙️Google: https://bit.ly/3rww8PE
CONNECT WITH LLOYED LOBO:
On LinkedIn: https://www.linkedin.com/in/lloyedlobo/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Ready to transform your Instagram presence from mediocre to magnetic? In this electrifying episode, join host Al McBride as he sits down with Jake Adam Davey, the UK's leading Instagram marketing guru, and global educator. Discover the secrets behind Instagram's explosive power, proven to generate over $14 million in sales for Jake's clients.
🤔 Struggling to monetize your expertise? Jake reveals why Instagram is the ultimate platform for coaches, consultants, authors, speakers, and course creators. Learn how to captivate your audience, tell compelling stories, and nurture deep connections that convert.
📊 Jake drops astonishing Instagram stats and unveils a game-changing strategy to spend less time while reaping bigger rewards. Plus, he shares his "Happy Friday" magic to rekindle cold conversations.
👉 Don't miss this chance to boost your brand and sales on Instagram. Tune in now and seize your Instagram marketing mastery! 🚀 #InstagramMarketing #BrandGrowth #PodcastEpisode
GUEST BIO:
Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator, featured in a wide range of media outlets including CBS, NBC and Fox.
Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
TOPICS EXPLORED:
- Identifying the ideal clients for Instagram marketing and the common challenges they face.
- Why Instagram is a powerful platform for individuals in various niches, including coaches, consultants, experts, speakers, authors, and course creators.
- Utilizing Instagram to tell compelling stories, build relationships, and connect with your audience.
- Key Instagram statistics, including its massive user base and daily usage trends.
- Strategies to avoid getting lost in social media distractions and how to efficiently manage your time on Instagram.
- Marketing publicly, sell privately: Common mistakes people make when trying to use Instagram for business.
- Building a system for consistent Instagram success and avoiding the pitfall of inconsistency.
- Practical steps to start building your brand on Instagram, including modeling successful influencers
- Create vertical video content and why it matters.
- Free Resource: for optimizing your Instagram posts and improving your engagement and results.
- Insights on negotiation, rapport building, and connection with clients, customers, or counterparts, with a focus on maintaining ongoing conversations.
- A valuable tip for rekindling cold conversations on Instagram
RESOURCES:
Free Training: https://JakeAdamDavey.com/InstaGalactic
CONNECT WITH JAKE:
On LinkedIn: https://www.linkedin.com/in/jake-davey-ig/
On Instagram: https://www.instagram.com/jakeadamdavey/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Stuck in a career income rut? Tired of being overwhelmed by your schedule? This episode explores how to break free by converting your expertise into an online education business. We talk to John Meese, an authority on helping professionals scale their income.
John advises against typical mistakes like overselling low-value products and highlights the importance of selling outcomes, not time. Listen in for strategies that apply to anyone from finance execs to therapists who've reached an income plateau. You'll also get tips on creating impactful offers and recognizing the value you bring to clients.
GUEST BIO:
John Meese helps experts turn their wisdom into wealth by building a thriving online education business! He is the author of the award-winning bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) as well as Always Be Teaching, and he writes the Sell Your Smarts newsletter at JohnMeese.com.
John love helping smart professionals create a profitable product strategy based on their knowledge and expertise. I teach a Gateway, Membership, and Flagship product strategy that together creates a Seven Figure School.
TOPICS EXPLORED:
- The limit to how much they can earn by selling their time.
- Shift focus from linear growth tied to time, towards exponential growth that isn't.
- Raising rates or creating low-cost gateway products like ebooks can seem logical but often lead to a work and income ceiling.
- Start with high-value "flagship" products, like group coaching programs, that require fewer sales to generate significant revenue.
- Transitioning from selling a service to selling a product often involves selling a promise or transformation instead of hours worked.
- Reframe what you're selling from an hourly basis to a solution-based promise
- Avoiding acting like a 'bank' as it ties up your time and resources
- Genuinely believe in the transformation your product can bring
- What is the 'tragedy' you're trying to prevent by offering your service
RESOURCES:
John's Website: https://sellyoursmartsonline.com/goliath
Amazon Kindle Book: Survive and Thrive: How to Build a Profitable Business in Any Economy, by John Meese
Amazon Kindle Book: Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online, by John Meese
CONNECT WITH JOHN:
On LinkedIn: https://www.linkedin.com/in/john-meese
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Lisa Larter is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.
Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition.
Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.
Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.
TOPICS EXPLORED:
- Many experts struggle with modern marketing modalities and don't know how to benefit from digital marketing.
- Start-ups often underprioritize marketing, lacking an overarching business strategy.
- Many experts undercharge for their services due to a lack of confidence in their own worth and expertise.
- Business representation is crucial: Like expecting high-end experience in a Michelin restaurant, an expert should showcase themselves as valuable.
- Identify your ideal buyer and connect the value you provide to them.
- Join Lisa's business book club "thought readers"
- Access the "pilot project" on her website for insights into business understanding.
- The importance of business retention and building long-term relationships over the constant acquisition of new clients.
- A genuine care for clients and proactive engagement can negate the need for hard selling and tough negotiations.
- Selling without overt selling: focus on rapport-building and understanding the needs of existing clients can strengthen business relationships.
RESOURCES:
https://lisalarter.com
Amazon Kindle Book: Masterful Marketing: How to Dominate Your Market With a Value-Based Approach by Alan Weiss and Lisa Larter
Book: Pilot to Profit by Lisa Larter
Lisa Larter's Thought Readers Community: https://thoughtreaders.com/
Lisa Larter's Podcast SheTalksBusiness: https://lisalarter.com/shetalksbusiness/
Lisa Larter's Blog: https://lisalarter.com/blog/
CONNECT WITH LISA LARTER:
On LinkedIn: https://www.linkedin.com/in/lisalarter/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Jane Tabachnick is an award winning book publishing and publicity consultant. She works with savvy entrepreneurs and enlightened professionals to help them become published authors, and leverage their books to create greater visibility and buzz.
Her book publishing and PR firm Simply Good Press helps experts go from idea to published book, and runs their book promotion campaigns. They also mentor authors on book writing, publishing and promotion. She has helped over 200 authors reach bestseller status.
Named one of the top 100 people online by Fast Company, Jane has been featured or quoted in, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets.
Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship.
TOPICS EXPLORED:
- How to stand out above noise, establish rapport and build trust with prospects
- Third-party credibility and endorsements hold more weight than self-promotion
- How to demonstrate trustworthiness and expertise
- Being an author instantly elevates perception and credibility
- Having a book, even if unread, places you above others in terms of credibility
- The dangers of overextending on too many platforms,
- The mistake of self-centred focus instead of customer-centric approach
- Making the customer the hero of the story, solving their problems.
- Structured book creation provides clarity, unique methodology and a clear point of differentiation
- Valuable free resource: "The Self-Publishing Blueprint" podcast series - concise, insightful and sparks ideas.
- Borrow other people's audiences through guest podcasting, article writing, etc. to gain visibility and credibility.
- How to enjoy ready-made audience, vetted credibility, free visibility
RESOURCES:
Jane Tabachnick's Self Publishing Blueprint Podcast: https://theselfpublishingblueprint.com/
Jane's Tabachnick's Website: https://janetabachnick.com/
CONNECT WITH JANE TABACHNICK:
On LinkedIn: https://www.linkedin.com/in/janetabachnick/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. For more than 20 years he has founded and run small businesses with a great deal of success and failure .
In that time Barry has discovered the formula to get stuck business owners unstuck and marching forward by applying simple, strategic steps to facilitate change.
He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.
He's appeared on many TV and radio programs and for 12 yrs has hosted the Small Business Radio Show...
Barry has authored many books, his 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” is out now.
TOPICS EXPLORED:
- The problem with running organizations as a hub and spoke system
- How to avoid bottlenecking decision-making, and inconsistency in sales and marketing efforts.
- The importance of delegating decisions and responsibilities to others to grow beyond being just an owner-operator.
- The challenge of making changes in business and how to overcome the resistance to change.
- Delegate just one decision or responsibility
- The importance of working on the business, not just in the business, to achieve business growth and fulfil ambitions.
- The power of being willing to walk away from a deal and avoiding desperation in negotiations.
- The benefits of using a third party in mergers and acquisitions advisory work to create competitive situations and bring objectivity to negotiations
RESOURCES:
Barry's Website: https://barrymoltz.com/
Amazon Kindle Book: ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, by Barry Moltz
Amazon Book: How To Get Unstuck: 25 Ways to Get Your Business Growing Again, by Barry Moltz
Amazon Book: Small Business Hacks: 100 Shortcuts to Success, by Barry Moltz
CONNECT WITH BARRY MOLTZ:
On LinkedIn: https://www.linkedin.com/in/barrymoltz/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
SHOW NOTES:
Tracy Goodwin has spent the last 30+ years as an internationally known voice command coach and the voice behind numerous captivating voices. She teaches celebrities, professionals, entrepreneurs, and even supreme court justices how to unleash their greatest asset, their voice.
Tracy is the owner of Captivate the Room and creator of the Psychology of the Voice™ and Voice Experience methodologies. She holds a B.F.A. and M.A. degrees and has done extensive research in the area of voice and how it is processed in the subconscious of the listener.
TOPICS EXPLORED:
- Don't underestimate the power of the voice and neglect to consider how it shapes perception and reception
- Focus on being present and the authentic in conversations, avoiding overthinking the outcome
- Establish "know, like, and trust" factors through melody and tone to connect with others
- Learn the Psychology of the Voice and why it matters
- The importance of leading with authenticity in building rapport and connection
- The power of the mind's eye: Creating authentic conversations by imagining talking to trusted friends
- Authenticity on video: Avoiding the pitfalls and being true to oneself
RESOURCES:
Tracy Goodwin's Website: https://www.captivatetheroom.com
Free Audio: 3 Ways to build Instant know, like and trust with your voice
Tracy's Captivate the Room Podcast
CONNECT WITH TRACY GOODWIN:
On LinkedIn: https://www.linkedin.com/in/tracyagoodwin/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Adam Bude is an international published author, sales expert, and course creator, who helps growth mindset and purpose driven business owners to scale their business by increasing their sales, profits and systems creating more time to work on their business instead of in it, so they have a saleable asset of real value.
Adam combines nearly 30 years of commission-based selling, sales management, sales training and business ownership across multiple industries, sectors, and markets.
Through his Connect, Communicate and Convert strategy, Adam is changing the way business and sales is done, moving away from the Industrial age of “Transactional selling”, to the new age of “relationship selling”.
Topics Covered:
- The struggle to convert enough sales from their sales pitches or presentations
- The dangers of prioritising new client acquisition over client retention and referral business and how crucial that is during challenging economic times
- The shift from transactional selling to relationship selling: emphasise the importance of authentic connection and effective communication with customers or clients
- The significance of understanding the buyer's journey and nurturing leads, rather than solely focusing on closing sales
- Spend time working on your mindset and changing perspectives from self-serving selling to serving the client
- By adopting a relationship-focused approach, businesses can improve their conversion rates and tap into the potential of existing clients and referrals
- Adopt a human-centric approach to business and reject the idea of relying solely on AI or transactional marketing methods
RESOURCES:
30 minute complimentary sales strategy session here: https://calendly.com/adam-bude/sales-strategy-call
Adam's training site: https://theauthenticsalestrainingacademy.com/
CONNECT WITH ADAM BUDE:
On LinkedIn: https://www.linkedin.com/in/adambude/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
SHOW NOTES:
Jason Skeesick is a US Army veteran, coach, entrepreneur, and community builder. He is a father, husband, fighter, and carrier of heavy things. He has built several businesses, each with strong teams and tribal communities.
His company Spear and Clover helps entrepreneurs who have gotten as far as they can by themselves. They have put in hard work, overcome obstacles, and learned to wear all of the “hats”, yet still somehow can't seem to take it to the next level.
He helps them to create the foundations and frameworks in their businesses that will allow them to become a Dynasty Organization capable of producing industry-leading results year-after-year without reliance on certain managers, role players, or tactics.
He leads The Spear and Clover Mastermind, a large group of like minded entrepreneurs united in helping each other and challenging each other to grow in order to make an impact on the world.
You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms.
TOPICS EXPLORED:
- Jason "helps wizards become scientists", helping clients move from the magic to scale their impact
- Based on Sports Dynasties: organisations that tend to win no matter who is on the field
- Finetune clarity to finetune culture
- Tune in to the one thing that's holding your business down
- 5 Core Business Functions: Review and give most attention to worst performing
- Address the one biggest threat
- ChatGPT for freeing you up from busywork to reduce pressure and noise
- Does the tech make you better? That's up to you, not the tech
- ChatGPT creates the scaffolding from which you can add your creativity
- What you've been procrastinating from for 6 months, it can do in a morning
- The counterintuitive way to create rapport: the simple value of paying attention
- The highest pinnacle: to show up as who you want to be and who you truly are
RESOURCES:
Jason's outstanding AI course: https://www.spearandclover.com/opt-in
Dynasty Builders Facebook Group: https://www.facebook.com/groups/dynastybuilders or https://www.facebook.com/groups/835282344335106
Spear and Clover Podcast: on YouTube, on Apple Podcasts, on Spotify
Spear and Clover Website: https://www.spearandclover.com/
CONNECT WITH JASON:
On LinkedIn:
Spear and Clover
https://www.linkedin.com/company/spear-and-clover-podcast/
& Jason Skeesick
https://www.linkedin.com/in/jason-skeesick-8959722a/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Chris Goegan is the founder of Engineered Growth Systems. He helps entrepreneurs get to multiple 6, 7 or 8+ figures while enjoying MORE time and MORE freedom with his Engineered Growth Systems and Engineered Marketing.
Over the last 30+ years he has worked in more than 100 industries, with many industry and thought leaders including his friend Michael Gerber (of E-Myth fame).
Chris states: There are only 3 Core Growth Systems separating you, from the growth you want.
He lives in California but is from Canada so he talks funny, is married to his wife Naomi and has 4 kids and a lab named “Scout”.
TOPICS EXPLORED:
- 2 types clients, both good at what they want to do, both want to move to the next level
- Overwhelmed by all the things you could do, can cause stagnation
- The problem with saying yes to everything
- The common mistake of holding on too tightly to control
- What got you here, won't get you there
- The pressure on entrepreneurs due to the responsibility towards their staff
RESOURCES:
Free Guide: Engineered Marketing - The 3 Essential Systems to Grow Your Business While Freeing Up Your Time by Chris Goegan
Chris Goegan's Website: https://www.chrisgoegan.com/
Chris Goegan's Blog: https://www.chrisgoegan.com/blog/
CONNECT WITH CHRIS GOEGAN:
On LinkedIn: https://www.linkedin.com/in/chrisgoegan/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.
And she's on a mission to save us all from Webinar hell!
TOPICS EXPLORED:
- The repetition & burnout of having to repeat the same webinar or demo
- Yet it doesn't matter how many you do, it's never enough
- Not just a video recording, but more
- The option to respond live to questions
- Forms of interactivity: polls, questions, quizzes, conversion alerts
- A video on YouTube doesn't have the same engagement
- Because they're able to automate one thing people discover they can deliver much wider array of value in marketing or training
- We're used to so much on demand, so what makes b2b any different?
- It's all about setting the right expectation, don't lie to your customers
- There's no demo I can do that's better than our product
YouTube: https://youtu.be/bxn1BrkI4cA
RESOURCES:
Melissa Kwan's eWebinar: https://ewebinar.com/
CONNECT:
Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life.
- If they're trying to negotiate down your rates, they're not clear on your value
- Overwhelming proof is the third step to attracting clients
- Testimonials and proof early in presentations
- Swipe exact language from a testimonial to make a headline
- Hook the people in early
- A fitness website with an endorsement from Arnold Schwarzenegger
- The first step is the desperate problem
- Start with the problem, not the solution
- Marketing should be based on stories
- The story of how Terry Dean made $96,250 from one email
- The principles of email marketing
- Beware constipated content
- The importance of asking good questions
- The biggest mistake people make in their pitch
RESOURCES:
Terry's Golden Glove Cheat Sheet and Accompanying Videos
Terry Dean's Blog: https://www.mymarketingcoach.com/blog/
Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"
Connect with Terry Dean
On LinkedIn: https://www.linkedin.com/in/coachterrydean/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Beate Chelette is the Growth Architect and provides visionaries with clear steps to improve business systems to maximize profits and scale impact. A first-generation immigrant with $135,000 in debt single parent, Beate bootstrapped her passion for photography into a global business and sold it for millions to Bill Gates.
She hosts "The Business Growth Architect Show" and is in the “Top 100 Global Thought Leaders” and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.
TOPICS COVERED:
- All offers under 1 umbrella: the Signature Growth System
- The unapologetic value proposition: Why would I hire you?
- This is the piece I solve, then the next and the next in a proprietary system
- How to differentiate yourself from the competition
- Easiest for people to say yes to the thing they identify with.
- The seasonal aspect of life and business
- Business is intricately connected to personal lives.
- Lone wolf syndrome
- The one guiding principle: Don't drown in a puddle
- Overcoming adversity: you want to be dust and coal or a diamond?
- Realise that you don’t need to know everything
- Getting into the habit of humility and confidence
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Ford Saeks specializes in helping organizations dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From startups to Fortune 500s, Saeks is widely recognized as a business growth accelerator.
With over three decades of business growth experience (ranging from retail to wholesale), he has founded ten companies, authored five books, awarded three U.S. patents, and received numerous industry awards.
TOPICS EXPLORED:
- It’s not what you know but how well you execute
- 3 Buckets of Business Growth: we're usually deficient in one or more
- Hire your weakness
- Manage time, energy and focus
- You don't need to participate in the drama, you need to identify the challenges
- The problems in business always come down to 1 of 3 things
- Springboard to Success: Start a success library
- 15 yrs old sitting in a jail cell, wondering about my choices
- The Strangest Secret: energy and control
- The coming AI revolution: makes the personal more valuable
- AI will not replace humans, it will replace humans that don't use AI
RESOURCES:
Ford Saeks on YouTube: Fortify
Business Growth Accelerator Podcast: https://profitrichresults.com/podcast/
Mentioned in the recording: Unlocking the Power of Clear Communication with Hilary Blair & Ford Saeks
Business Growth Show on Fortify Live
Ford's Profit Rich Blog: https://profitrichresults.com/profit-rich-blog/
https://profitrichresults.com/news-and-media/
CONNECT WITH FORD:
https://www.linkedin.com/in/fordsaeks/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Sheryl Plouffe is the Founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. She has produced thousands of videos and broadcast over 20,000 hours of live television as a national TV presenter.
Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, Canada
TOPICS EXLORED:
- How to make the leap from 5 to 6 figures as a coach, consultant, expert or authority entrepreneur
- Why people often get stuck in the "shiny object syndrome" and investing in tactics without a solid cash flow foundation first
- One great way: find speaking engagements to practice and share your expertise
- Sheryl's Create, Connect, and Convert methodology helps clients scale their business from high-five figure to multiple six figures with a lean team and good systems in place
- Key components of the Create phase include creating a leveraged offer and moving away from hourly rates based on time towards value-based pricing based on transformation.
- Broadcasting and entrepreneurship have parallels, such as the need to be known, visible, and have a strategy for gaining and holding attention.
- How Sheryl had success with YouTube, generating 1.5 million video views and 15,000 new subscribers in one calendar year
RESCOURCES:
Sheryl Plouffe's Video Marketing Consultation
YouTube: https://www.youtube.com/channel/UCuw4QW2x6BLaikNWsC-r9mg
CONNET WITH SHERYL:
Link to list of all Sheryl's : https://hihello.me/hi/sherylplouffe-ig9DxQ
LinkedIn: https://www.linkedin.com/in/sherylplouffe/
Website: https://www.sherylplouffe.com/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
James Schramko is a former General Manager turn mentor to online business owners. He's coached 1000s of students at this point, at last glance it was over 3561.
He's also the author of the book, "Work Less, Make More", and has a very popular, very incisive podcast, called The James Schramko Podcast which has an impressive 4.7 million downloads.
Topics Explored:
- Ensure you're working on the right things as there's too much choice
- Be careful with short term focus: making money in 30 days vs 10 yrs
- The core things that don't really change
- The real 80/20: Almost 2/3s of your results are from 4% of your activities
- Do Less: Cut out so many of the things you think you have to do
- Are you still running someone else's script in your neck top computer?
- AI will be profound, we'll never go back to the way things were before
- Regularly ask, are we using the right strategy, do we need to update?
- 2 Tools in the Tool Kit: Your task audit & your effective hourly rate
- Are you optimistic about the future?
- The importance of not blaming everyone, start with yourself
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There.
For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online.
The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 13 years, selling over a half million copies.
TOPICS EXPLORED:
- Avoidant behaviours for sales calls, for following up leads, anywhere people face potential rejection
- The biggest trap in waiting for the right opportunity, perfect time or perfect person
- How many 'no's' in a seven day period?
- Set the number of no's and don't worry about the yeses
- How no's open up possibilities in your thinking and approach
- The art of asking
- How to react when you get a 'no'
RESOURCES:
Andrea Waltz's website: https://www.goforno.com/
Andrea's Go For No Quiz: www.goforno.com/quiz
Andrea Waltz's, Amazon Page
Amazon Kindle: Go for No! Yes is the Destination, No is How You Get There, Andrea Waltz
YouTube: GoForNo
Andrea's Go for No Store: https://shop.goforno.com/
CONNECT WITH ANDREA:
Andrea on LinkedIn: https://www.linkedin.com/in/goforno/
Andrea on Twitter: https://twitter.com/goforno
Andrea on Facebook: https://www.facebook.com/GoforNo/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Kathleen Celmins is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new.
Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She helps them uncover those income streams, leverage their expertise, and package it properly.
TOPICS EXPLORED:
- This is a great way for service providers and designers to overcome income ceilings
- The problem of scaling your business
- 3 Brainstorming Questions to find that hidden gold, it's often right under your nose
- Secret Sauce: know that if you create a recipe book, your restaurant will still be full, maybe more so
- The curse of the expert, look for the word 'just'...
- Bigger budgets get cut on the done for you side, and that money goes into learning and development
RESOURCES:
Case Study of how Kathleen helped a client go from idea to $100,000 in 12 months: https://wellpaidexpert.com/100k
Kathleen's Website: https://thewellpaidexpert.com
Kathleen's 90 Day Quick Create
Connect with Kathleen:
https://linkedin.com/in/kathleencelmins
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
SHOW NOTES:
Christopher Salem is an accomplished CEO, Business Growth Strategist, Professional Keynote Speaker, Award-Winning Author, Business Trainer, and Radio Show Host & Media Personality dedicated to empowering business owners businesses to boost their brands and business simultaneously from ordinary to extraordinary.
His goal is straightforward – to help serious business owners foster better workplace environments that lead to higher engagement and retention with staff while generating more clients, increasing customer experiences, and scaling their overall revenue and profits quickly and inexpensively.
Over the years, he has developed a keen understanding of the complex issues facing small business owners. His experience has helped him develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international best seller in 2016. He also co-authored the recent edition to "Mastering the Art of Success" with Jack Canfield. His weekly radio shows, Sustainable Success is part of the Voice America Influencers Channel and Business Influencers with Tal Radio, part of the Touch-A-Life foundation.
TOPICS EXPLORED:
- Vulnerability is a strength not a weakness
- It all starts with self-awareness, critical to being coachable
- Looking at a situation how it is not just how it should be, being transparent
- The power of choosing your response not falling into emotional reaction
- The importance of really connecting with your clients
- The power of asking questions
- Stop living in the past or the future that's where the fear lies, live in the present
- Swap your expectations of being too attached to an outcome and choose your intentions instead
- Ask your prospects Questions! Uncover their pain and their situation, build rapport and trust to get at the real issues
RESOURCES:
Website: https://christophersalem.com
Book: Chris Salem & Jack Canfield, Mastering the Art of Success
Amazon Book: Christopher Salem, Master Your Inner Critic: Resolve the Root Cause, Create Prosperity
Chris' Blog: https://christophersalem.com/blog/
Youtube: Sustainable Success with Chris Salem
CONNECT:
LinkedIn: https://www.linkedin.com/in/christophersalem/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Show Notes:
Karen Yankovich is known as the LinkedIn goto. Host of the Good Girls Get Rich Podcast, and quoted in Huffington Post, Social Media Today and other publications, she talks with authority about the importance of women creating a magnetic and profitable LinkedIn strategy.
What makes Karen different from all the other experts is that she helps women step away from all the noise and gets right to the point, using LinkedIn for upleveled business relationships.
Topics Explored:
- Building a relationship from top down vs the bottom up
- Positioning yourself as if you're peers with the most influential people in their industry
- Ask what is the goal in building your business relationships
- Most people are not thinking of relationships with journalists
- From the top down to avoid gatekeeper issues
- Not understanding everyone is asking, 'what's in it for me?'
- Take connections from other places, email list, instagram, and connect with them on linkedin
- Short 15 minute calls to start with
- It's coming from a genuine place of wanting to know more about you
-Can LinkedIn really be a money tree?
- If all you're getting in your inbox is spam, you're being reactive not proactive on linkedin
Resources:
Karen's 4 Shifts to Create a 6 Figure Business Using the Powerfully Profitable Combination of LinkedIn & PR:
https://www.KarenYankovich.com/Masterclass
Connect with Karen:
Karen on LinkedIn: https://www.linkedin.com/in/karenyankovich
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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John Nieuwenburg is an award-winning Business Coach who has worked with hundreds of clients. As there are almost as many different ways of delivering business coaching as there are business coaches. John coaches in 3 primary areas.
Business: getting things done using proven tools, strategies and techniques to grow your business.
Personal Growth: working with you in decision-making, leadership, delegation and time management skills.
Accountability: helping you to stay accountable for the results you have chosen, that up until now may have been just a dream.
In an earlier life, John was the Managing Director of the BC Liquor Stores that now does $3 Billion in revenue with a net income of $1B. Before that, he was an Executive with a national menswear retailer.
When not coaching, John hangs out with his wife, Jennifer! John enjoys golf, skiing, running and reading.
TOPICS EXPLORED:
- Business owners usually challenged in one or more of the big 3: Time, Team or Money
- Running out of ideas of what needs to change
- Leading and Delegation from 'the only one with the toolbox' to sitting in the captain's chair of the enterprise.
- Where are you generating $500 per hour and where am I generating $10 or $15 per hour?
- Around 85% of what happens in a business ought to be routine
- The importance of SOPs and checklists, simple systems with impact
- Never look for a people solution, look for a systems solution
- Systems run your business, people run your systems, you lead the people - systematise the routine, humanise the exception
RESOURCES:
John's over 300 blog posts: https://w5coaching.com/blog/
Time Management Ebook
Ultimate Guide to Time Management & Productivity
CONNECT:
LinkedIn: John Nieuwenburg
John's website: https://w5coaching.com/
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Catherine McCourt is a Mindset & Business Coach. She works with clients around the globe, "Empowering individuals, entrepreneurs and businesses to think differently and lead with Purpose to Prosper".
She is the host of the popular podcast "Fearless Future w/Catherine McCourt" and published in online blogs, magazines and guest spots on several lifestyle and business podcasts.
Catherine spent her career in sales and business development working with other brands. She now combines her business knowledge and professional coaching skills to develop the mindsets of leaders and entrepreneurs, creating opportunity for themselves, their teams and business ventures.
She believes CLARITY + PURPOSE + WELLNESS are key to the success for any individual or business.
Topics Explored:
- How clarity, purpose and wellness are the key components to creating sustainable success
- Purpose is often overlooked by leaders, yet is crucial to creating sustainable success
- Ambitious high achievers always looking for the next thing, not slowing down to enjoy what they have accomplished
- The dangers of following trends without understanding their purpose or assessing if they will work for your business
- Wellness is crucial for business leaders, pandemic highlighted its importance
- Setting boundaries and taking breaks help leaders avoid burnout and set a healthy work ethic for their team, simple yet highly effective
- Taking time for oneself helps leaders become more productive and creative, zero or one
- Great ideas often come from outside the office space, get out of the four walls, take a walk, or do something enjoyable outside of work.
Check out: https://www.catherinemccourt.com/
Free Resources: https://www.catherinemccourt.com/free-tips-to-prosper
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Stephen Goldberg helps companies hire the right people for the right job. He provides coaching on managing employee performance for owners of small
businesses, of 10 to 150 employees, so they can free themselves to work on development projects.
Stephen gives training on leadership and teamwork to first time managers and those who have never had formal training on leadership and management before. As a result, employees can collaborate, work autonomously and contribute to continuous improvement initiatives.
TOPICS EXPLORED:
- Scaling up: handling increasing complexity of managing processes versus managing people and ensuring both are aligned
- The key hidden factors of managing people
- Avoid the 'Mighty Mouse' Syndrome
- Realise you're not just adding 'ingredients' and following a recipe in business, you ARE an ingredient
- Understanding your own leadership style and how it affects others
- The cascading effect of poor delegation
- How to harness inborn strengths and overcome leadership weaknesses
- People join businesses but leave managers
- 3 relationship types and 3 doer types; we must learn from each other
- Discover your blind spot hidden from you and know what you need to work on
- Live workshops to learn this and mutually coach each other
Rob Begg helps high-achieving entrepreneurs align mind, body and spirit to attain next level performance with ease, certainty and speed.
He appeared on the Dealing with Goliath podcast in Episode #053: How Spirituality Can Unlock Next Level Performance. Quite a number of listeners asked that I get him back on the show to continue the conversation. So today we're going to expand further on that theme and talk about quite a few related things, but the core will be around "why all performance is always spiritual".
Topics Explored:
- Most people are seeking a different experience but with a negative vision, from fear or lack
- It's like people are trying to drive a car by looking in the rear view mirror
- Ego is not the enemy, it's just another belief. It's the way we identify with our mind is the problem
- When we try and use the mind to change the mind, it's like sending a police offer to catch a thief, when they are the thief
- "Our unconscious will always move us to continue experiencing what it survived in the past", why so many lottery winners go broke
- The key to getting 5x or 10x better results is to shift your identity first
- The order of play is spiritual, intellectual, physical, never the other way around. Be, do, have
- The awareness is responsibility
- What we experience in our physical world is at source coming from our spiritual essence, or from what we're hopefully allowing to be expressed through our mind
- Why I do it? It's everyone's birth right to have a have a joyous, harmonious journey
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.
His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Mike was on the show before and is back again, this time to among other things, to talk about his experiments in forming a secret society...
Topics Covered:
- Marketing insights from rock and hip hop managers, dada artists and cult leaders
- Why we're so fascinated with the freemasons, illuminati and skull and bones:
- The secrecy is very much the point
- "The greatest hype artists make it seem like their success is all grassroots but there's always people pulling strings beneath the surface"
- The ancient greeks and roman had these festivals where they could let themselves go: slaves into masters and vice versa
- A healthy expression of your 'other side' in a spirit of camaraderie is highly appealing to people
- Friends not just networking: You can't fake the shared interest
- Be the person people want to genuinely hear from
- Ethical emissaries for your business
- People forget the 'fun' in business, real not fake fun
- It has to speak to something people are going through at the time
- The real Don Draper, Eddie Bernays
- Don't let the facts speak for themselves, you'll probably lose
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Davina Frederick is a Florida-licensed lawyer, and founder of Wealthy Woman Lawyer,® a company that helps women law firm owners, scale their law firm businesses to and through $1M with total ease.
Davina also is the host of the Wealthy Woman Lawyer® podcast, and she's written two books on successfully scaling law firm businesses.
And Topics Discussed:
- Insights from moving to law from 30 years of Marketing
- Huge difference between being a good lawyer and running a successful company
- Not so much about the money, more so not burning out and what pillars to put in place to get to the next level
- The driving reason is often flexibility, which doesn't work for the traditional law firm model, so instead create the system you want to see
- Handling the naysayers
- Crucial to be ready to challenge your own mindset
- Most don't have a time management problem, it's a priority management problem
- Delegation of low value tasks, but many struggle with it in reality as they don't fully appreciate the true cost to them
- Dealing with clients who want to negotiate the fee; essentially you're writing them a check for the difference
- When you have a clear system, they will lose confidence in you and that there's a lot of space for negotiation
- Key perspectives when negotiating when hiring staff, not all about money
- "A lot of room to negotiate when you get to the heart of the need"
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Show Notes:
Nicole Greer is the principal coach and CEO of Build a Vibrant CultureTM, which helps individuals, corporations, government, faith-based organizations
and non-profits become the people they were created to be through fulfilling a mission, to work in teams exemplifying VIBRANT LeadershipTM.
Using transformational change leadership coaching & training programs, Nicole offers foundational tools and uncommon wisdom to Build a Vibrant CultureTM.
She is a serious entrepreneur with experience in coaching, marketing, mastering first impressions, learning & development and sales.
Nicole is a speaker, trainer, facilitator, executive and business coach.
Topics Explored:
- Leaders need to get excited about what they're doing (not the jazz hands kind)
- GET LIT; how to build a better future your staff can get onboard with
- People need to see strategic vision, and understand how they fit into it
- The importance of Integrating Integrity; think Candor, rather than Honesty
- The standards set in the culture, are more important than even a top performers' bad behaviour
- When building vibrant culture, "coach them in and coach them out"
- Be unapologetically strong in coaching and setting your expectations
- Hire using 'Behavioural Interviewing'
- Multipliers vs Diminishers
- Reflection is a number one most important yet neglected leadership skill: 3 Key Questions
- No meetings on Mondays!
- Listen to desolation, embrace consolation
- Ripples of positivity
Visit https://www.vibrantcoaching.com
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Show Notes:
Rob Begg helps high-achieving entrepreneurs align mind, body and spirit to
attain next level performance with ease, certainty and speed.
His work goes beyond mindset, or 'behind the mind', to guide his clients to exceptional, tangible, measurable results but from a foundation of knowing who they truly are and residing in that awareness.
So they get what they truly want much more quickly without all the unnecessary exhaustion as they're not coming at it from a sense of lack or 'I'm not good enough' beliefs and thinking.
Topics Explored:
- The path to the true origin of outcomes
- The importance of getting behind the mind
- 'Coming out' with the spiritual label at 54
- What's conditioned in our consciousness plays out in our experience
- "The cave you fear to enter, holds the treasure that you seek" Joseph Murphy
- Ego resistance that pushes us back when we look for our true identity
- Just learn to get out of the way of our true desires
- Goals from a heartfelt desire rather than ego based lack of self worth
- What changes is what they start to entertain in consciousness
- It is that simple, we're conditioned to believe it's hard
- Remain aware of what we desire, not what we're faced with
- Knowing who we truly are is the golden key to be and get what we truly want, which ultimately is to be happy and fulfilled
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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We discuss:
- The surfboard metaphor for business opportunity
- Experience starting businesses and experiences acquiring them, improving them and selling them
- Add value to help get those exiting a business more dialled in and prepared
- The dangers of different motivators of private equity investors compared to entrepreneurs
- The podcast: Not the focus on the entrepreneur, but the pros who do this week in, week out, for the benefit of the entrepreneurs
- Marvin's 4 Key Observations
- Fallacy: Entrepreneurs believe that because they've worked hard to build their business, it'll be worth a lot of money when they go to sell
- Why business owners need to do something about this now, not later!
- You need to know a potential buyer's due diligence checklist
It's the thought process and planning, not the time that will pay - Would you write a check for cash and pay what you're asking for your own business?
- Things that will cause a depression of the value of your business
- Doesn't take a lot of time, but it does take strategic thinking
- The exceptional value of predictable revenue
- An advisor can literally make or break the valuation on a business
- How entrepreneurs realised sales at multiples of their first offer
- The importance of differentiation and creating a moat for competitive advantage
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Here is my talk with Michael F Schein:
- How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly today
- The chasm of difference between standard marketing and hype
- Hype: a set of activities that gets large number of people really emotional
- 1st Key Principle: Don't be afraid to pick a fight
- We define ourselves by our tribes, by what we're against
- Anti-Hustle Culture: Getting under Gary Vee's skin
- Punk rock mischief got far better results
- Polarising with playfulness and irreverence
- The Basecamp Example
- What is the point of view held by the majority of your field, that annoys you deeply?
- The power of differentiation
- Do hype experiments with skin in the game
- Develop a hype hypothesis
- Create a secret society
- The blur between negotiation, persuasion and hype
- Connect with people on a human level, not cold professionalism
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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- A real coach can coach anyone if you're using a proven technique
- There's a comfort level though when you don't have to explain terms or industry background
- A leader is always leading through change
- Agency owners want to get back to the office, employees are saying let's wait another while
- A lot thinking, the commute brought no value to my life
- Use the day or two in the office for the collaboration, creativity and connection you've missed
- If you treat mature professional folks as grown ups, they can get a tremendous amount of high quality work done remotely
- It's not your job to micromanage, it's your job to hire people who are self-driven
- If you're micromanaging who's looking at the long term strategy?
- You can do their job, but they can't do your job, yet
- The director, let's all the people do their jobs, but gives the direction and the vision
- Mostly they come to me with a consulting issue, and I spot an issue with their leadership that's key
- Coaching is a collaboration, if the chemistry isn't good, there's nothing I can do
- 100%, your gut is always right
- Empathy is the key to negotiating, we're often too focused on what we want
- Understand their 'why'
- You have to know you're willing to walk away
- We give away power when we're in a rush, not have the protection you need
- There's a deep need to be the good guy, a need to be liked in this industry
- I'm shocked by the lack of courage out there but it's coachable, and I get to make money helping people be braver
- Now is the time to improve your emotional intelligence
- Dial up your empathy for your peers, clients and stakeholders
- Watch not only the words they say, but notice the tone
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Judy Hoberman is President of Judy Hoberman and Associates, a company focused on empowering professional women. She is an award-winning, international speaker, best-selling author, trainer and leading authority on women in leadership.
With over 3 decades in business, she combines wisdom and humor with her behavior shaping insights, impacting audiences of thousands as well as small groups and individuals through her 1:1 executive coaching and mentoring and she is often described as “transformational.”
Men and women lead, sell, manage and recruit differently and Judy is the master at improving performance and company culture, empowering both genders to better support each other's successes in more productive ways.
Judy also works with companies supporting their diversity and women’s initiatives in the areas of leadership, recruiting, training, coaching, mentoring and retention.
She was a TEDx speaker talking about pre-judging people. She is the author of four books, including “Selling in a Skirt” and “Walking on the Glass Floor.”
She offers a training program that concentrates on women in leadership and the men who champion them, with emphasis on redefining culture.
Judy’s mission…to help one woman a day by following an important philosophy- "Women Want To Be Treated Equally...Not Identically"®
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Steve is the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.
He's a bestselling author of 4 books; Podcast Prospecting, Unstoppable Referrals, Exponential Network Strategy and the Follow Up Formula.
Through his firm, Steve helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
You may remember him from a recent Expert Panel: Becoming Limitless that I hosted.
Topics:
- Fundamental challenge for people operating a service based business
- Product based businesses are usually specialized within the business, into separate teams
- The feast and famine cycle
- 'We help the business owner realize the business that they really want to have'
- All those marketing methods do work, but they don't work for everybody
- We help them create leverage, with a very small time footprint, create consistent business development
- Book number one took about 35 days start to finish
- Marry your expertise to a solid and simple process
- We have the book blueprint, where we breakdown to the key points in the chapter, and each key question to ask each key point, so there's never a blank page
- This is how you can get books done in record time
- It's often as simple as 30 minutes per day, Monday to Friday, for 19 days to have the book written
- You're a walking talking package of your ideas, but I've to sit with you to sell me your ideas
- A book is a more efficient packaging to sell your ideas than you
- "I've a bunch of books printed up, I'd love to gift to people in your network you think would appreciate them"
- It's a very different proposition, a very different ask
- "If you're gifted a book you're not even interested in, I'm still grateful they thought of me. It has very high perceived value"
- All of those authors on your bookshelf, literally own real estate in your world
- Often clients say, 'a friend gave me your book, I didn't read it, but I really need what it says on the cover, can you help me?'
- Authority: You're literally the one who wrote the book on the subject
- It's about getting yourself in a place where people can discover you
- This is not about selling 50,000 copies and being on the New York Times bestseller list.
- Typically you spend $100k-$200k to be get on a bestseller list
- 99% of business owners with expertise need a lead generating book which multiplies their ability to get their message out
- What you do when you run out of relationships and networking events don't tend to have the people you need to talk to as they've sent representatives if at all
- It was shockingly easy to get a business owner that I couldn't call on the phone, to accept an email request to be on my podcast
- A podcast is great for creating relationships, for leading the collaboration
- Why selling your expertise is fundamentally different in selling anything else
- If you follow much of the sales training advice you'll just erode trust
- Why snake oil salesman are why doctors are so trusted
- The client must fully trust the prescription that you give them
- Even if you don't have legal fiduciary responsibility, it's how we should be approaching our clients
- For one hour a week you can have all your marketing and relationship building done
- "Anytime there's a problem, even if it's not yours, you lean into the problem. It's never a question of fault, it's how do we fix it?"
- Steve's most instructive failures and setbacks
If you're interested in more visit ▶ https://almcbride.com/minicourse
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Simon Haigh is known as the Growth Strategist, he's a coach, consultant, author and speaker. Let's break that down a moment...
He's the 5 star rated author of 3 books: Contract law in an e-commerce age, 'How to be a Better Dealcloser', and 'Dealmaking for Corporate Growth'. The latter two of which were foreworded by Marshall Goldsmith
He's a former lawyer in UK, Ireland and Australia, a successful entrepreneur where he built and sold out of tech, luxury goods and travel businesses, as well as a global CEO, and C-suite executive on 4 continents over 28 years.
Simon sat on 5 boards and currently is an advisor to 3 in US and Ireland. He's featured on the BBC and is a global expert in negotiation, deals, business, leadership, mindset, brand growth.
Topics Explored:
- Organisations are like humans, if they don't grow spiritually they go backwards, so they get overtaken
- 4 Key Things: What are the business growth processes and practices that need to be put in place?
- Leadership Growth: What key things do leaders need to do to fit into the business growth?
- Brand Growth: How does this impact your brand?
- Growth Mindset of the people running the business is what brings the whole thing together
- "I love the variety" and love mentoring and coaching, "seeing the lightbulbs going off"
- It's all about matching people's confidence with their capabilities
- "Confidence is the outer manifestation with communication of what's inside, which is awareness"
- Situational awareness: where do I fit in an organization?
- "We need to demystify business, it's not rocket science, it's about communication and connection"
- Simplify: Assertiveness is about firstly asking for what you want, feel or desire. Secondly, in a way that's respectful of others
- The 7 P Methodology of deal making, was a logical process that unfolded through the writing
- A novice negotiator mistake is not leveraging simple things, a big example is not using silence strategically
- Loose lips sink ships in negotiations, got to get comfortable with silences
4 Areas that feed into emotional intelligence
- Is this person really listening, really involved in this conversation or is it another box to tick?
- 10 years in the Australia in the Aboriginal indigenous economic development space and head of indigenous tourism council
- Companies that truly put inclusion and cohesion at the core of their strategies improve productivity, brand value and also shareholder return
- Problem is most C-suites don't even know this is an issue
- Aboriginal economic development $8bn a year, but generated a net of $16bn
- The 5 aspects or pillars organisational leaders need to believe in to drive
1st is the right diversity, equity inclusion processes and policies in place, 2nd is gender balance, 3rd is cultural cohesion, 4th ethical win win communication structures, 5th ensure remote cohesive workforces are inclusive
- How do you inspire and mentor younger workers when they're not in the office?
- The 'us and them' of those at HQ and those in the field, the latter feel excluded, the former often think they're aloof
- Just deal with these breakdowns instead of brushing it aside, demystify it and deal with it
- Awareness to provide a safe environment for thinking things through and realise we all have biases, but it's realising you have them and that each individual is unique
- 3 aspects of assessment to any agreement: self awareness, situational awareness and assessing the other side and there's the objective and subjective
- Better negotiators ask better questions, not just more questions, but better
Some lawyers think it's all fluffy, that it's only about the document, about the law, but that's only one of thirty steps
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for a free email minicourse on how to gain th
Michael Zipursky has helped over 500 entrepreneurial consultants in 50 industries around the world grow profitable, predictable and strategic consulting businesses, adding six and even seven figures to their annual revenue. He is the CEO and podcast host at Consulting Success and the author of four books on consulting and business growth.
His recent book was the amazon bestseller Act Now: How Successful Consultants Thrive During Chaos and Uncertainty and I'm pleased to announce he has a new book out now called, The Future of Consulting: How to Turn Today's Opportunities into Tomorrow's Business Advantage.
Mike is offering the book free for a limited time. The link is below.
Topics Covered:
- At the start of covid, many were like deer in the headlights
- Don't bury your head, act now
- What is the future of consulting? Not next year, but 3, 5 or 10 years time
- Interviewed lots of successful consultants; what seeds their planting now to benefit them in the future
- The most successful ones had a lot of assets already in place
- Where can I create points of leverage that will serve me and my clients?
- We truly believe people can be better prepared for future uncertainty
- It's not a question of will it happen, it's only a matter of when
- Where are you weak or susceptible to attack? Where can you strengthen?
- All to create more leverage and more opportunity to grow
- Lean in to your strengths, but ask questions around your weak points
- If 90% of your business is through referrals, you might see that as a weakness
- Then you have to ask what can you do about it?
- The people who suffered the least in this industry had a big list or a community
- What if things completely changed, how would you navigate it?
- Better to figure it out before you're under fear, stress and uncertainty
- Whether you act on it or not, it's helpful to have a contingency plan
- Not just to future proof but spot opportunities in your business today
- If it's easier to deliver is it worth less or worth more?
- Think about any challenge from a different perspective and not just accept it as a setback
- The way b2b buyers are actually making decisions has changed
- A lot are making purchasing decisions virtually for far greater sums
- Lack of focus and being a generalist, huge problem for consultants
- Most of the people who consistently get work have created content
- The more steps you take the build your brand, to get content out there, gradually the less you need to specialize
- To compete at the beginning you need to say, they do five areas, we specialize in just this one, they don't, so that's where your advantage is
- Many establish themselves through simplifying their offerings, not offering too many things to too many different groups at once
- How do you demonstrate value before even talking to a potential client? Content!
- Lessons in showing you're ahead of the curve and you care, from a mentor in Kyoto, Japan
- Consulting Success podcast has over 45,000 downloads a month
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Andrew Hryniewicz is an architect, psychotherapist and shamanic practitioner who is an expert in the psychology of resilience, trauma recovery and peak
performance.
Since 2011, Andrew has helped over 175 executives and professionals from scientists to artists, creatives and writers – use his “deep mind“ methods to become wiser, more creative, fulfilled and happy in their professional and personal lives.
Topics:
- The journey from architect, to therapist, to shamanism
- Getting that, 'this isn't going to work out' feeling
- A lot of people are drawn to therapeutic professions because they are wounded
- Three experiences of the veil dropping
- Our ancestors lived in a world that was shamanic, where everything was experienced as being alive, the trees, the rocks, the water
- Cave art sprang from this about 30,000 years ago
- A set of methods for altering your consciousness so that you can communicate with these other dimensions of reality
- The difference between wet and dry shamanism
- Three issues with using ayahuasca
- Steady drumming allows the brain to anchor in the theta state
- Why don't you learn the universe before you blow it up?
- "I essentially get the distortion out of the nervous system, a clear flow of signal"
- 70% of the study from 'good backgrounds' had at least one of these ten traumatic things in their childhood, 40% had four or more
- Addiction to drugs or alcoholism, mental illness or depression, psychosis, emotional or sexual abuse, witnessing domestic violence etc led to 7-30 times more likelihood of heart disease, cancer, diabetes, suicide, alcoholism, stroke or early death
- Trauma is not so much what happened, it's the emotional scar tissue formed around the event that constricts and limits, the person's ability to function, be flexible
- As the Buddhists say with our mind we create the world, the root of modern mindset work and that's true, but first the world made our mind
- It's like in Jaws he says "we're gonna need a bigger boat", I realised I'm going to need a bigger me
- Most indigenous cultures look at our modern culture and they think we're crazy
- The heart and soul of the indigenous experience is that we are all connected. No such thing as being thrown out of the garden of Eden
- It links with architecture, the thread between apparently disparate things, how do we live in balance with ourselves, each other, the environment, the planet?
- Predators can spot prey, it's unconscious
- So when you release the memories, experiences, they realise they're no longer a target for the bullies, the bullies just disappear
- Integrating the physicist with the shamanic practitioner gaining insights from other dimensions of thought
- The karmic alignment day
- The haah breath
- Yawning a few times, brain scans show, it resets their nervous system
- Very slow neck roll, allows your brain to notice where it's tight
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Joseph McGuire has taught the ancient Chinese tradition of Mien Shiang (Face Reading) to healthcare professionals in Germany and Ireland since 1985, Joseph brought it into the business world in Ireland in 2015 as a profiling and communication tool, with particular emphasis on senior level interviews, negotiations, and enhanced communication skills training for teams, including sales.
He also works with both individuals and couples on communication skills for exceptional relationships, professional and personal.
He is the author of ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation and Recruitment’.
Topics:
- Mien Shiang: how our static facial features reveals information about our personality
- Our personality, behaviour style, communication patterns, stress triggers and more
- Sceptics are the most fun to work with
- "Take out your phone and show me a photo of someone I couldn't know"
- "Took six months to get through to that difficult client and you summed them up in a few paragraphs"
- Signs of someone who wants all the information they require at once both in business as well as personal relationships
- Not overtly concerned with being proven right, it's seeing the lightbulb go off for them
- Want people to feel better for having met me
- Great trap is we assume others see things as we do
- We don't recognise that others have a different learning style
- Golden rule is to treat others as we want to be treated, the platinum rule is to treat them as they wish to be treated
-Not here to fix relationships, but can help couples realise how typically they communicate and recognition of the differences - Often they've limited themselves in terms of how they're seeing things
- Letting go of that limit is a process, for some it's quick others longer
- Harvard Business review saying 80% of execs having difficulty building trust online because they weren't meeting face to face
- Enter negotiation with a smile, it's so simple but it sets the tone
- Don't go to adversarial mode, go to curiosity
- The importance of a sense of humour is massively underrated
- Humour shows qualities of being able to relax and take on new perspectives
- 32m15
- Our face and body are not just communicating they're receiving
- Are the eyes warm, neutral or cold?
- The inner work is really important preparation, like meditation
- The more relaxed, the greater your awareness with other people
- Listening starts with the power of silence
- Amazing what people will reveal after 30 seconds of silence
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Bill O'Herron is a corporate executive, practicing therapist and writer who seeks to use his 33 years of financial sales management experience, 24 years of marriage, 15 years of counselling clients, and 8,500 hours of sitting quietly to help all his clients better understand, change and deepen their relationships.
Bill’s research shows that relationships fail for one key reason: a lack of understanding of one’s own emotions and reaction patterns created in childhood.
He teaches that all your relationships with others, especially your marriage, started in 4th grade, when your limbic-emotional body learned, absorbed, and inherited your parents’ lives and experiences.
We are all therefore married to our own old, unconscious emotions more so than to our spouse.
An underlying principle of his work is: Emotion is the key to and the driving force underlying every thought and action in human existence
He celebrates in and humorously expounds on the belief that working on yourself, which will automatically improve the dynamics of all your relationships, is the most important thing in life, and that what we do right now in our relationship echoes down through posterity, changing who our grandchildren's children become.
Topics Covered:
- Brain delineation when you hit your 30s
- Sitting quietly he noticed all sorts of emotions he didn't know were there
- Helping others know themselves better was 100% to Wall Street
- One question cold calling completely changed them to talkative
- Nobody really wants to just jump into the product
- Great meetings from just building great relationships with the gatekeepers
- The goal is to expire wide awake as Hindus say
- The art of asking questions, feels fluid not stilted
- Meditating with tears in your eyes
- Vulnerability, the only way to build relationships
- Relationships tend to dictate health
- Remember the 2nd Law of Thermodynamics
- Where's the friction and the fire in our relationships?
- Lack of engagement isn't harmony, it's apathy
- Relationship is a verb, it never ends
- Insights from his wife throwing a plate at his head
- Things stored in our limbic brain start to pop up in our 30s
- My book 'Waking Up Marriage' has nothing to do with marriage
- Be that one person revealing a little more about myself
- 80% of your skills in business are EQ based
- The only way to increase EQ is to bring the right and left brain together
- Meditation is the physicalising of increasing EQ
- Your heart sends 5000 more signals to your brain than vice versa
- If you understand your own crap, you're more likely to understand others' crap
- Why aren't you working on the one thing you truly can control
- Counterintuitive: You flood yourself with the very thing that's killing you
- Dialogue between your 35 and 4th grader selves
- You bring the left brain adult perspective to the right brain child's anger
- "As a kid you pick up what your mom and dad feel"
- Jung: You can't change anything until you accept it
- Be present with those younger parts of you
- Ignore history, you're doomed to repeat it, true of personal history too
- Participate in your life as it was to expand now
- People want to tell their story, so let them
- Oddly more time alone, can lead to more effective conversations
- Listen to the intent behind what's being said
- I'm being nice, not to be nice, but because I'm curious
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for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Joseph D'Souza is focussed on teasing out the real human beings in the executives, leaders and business owners he coaches.
He is the creator of The ROQUE Model™ conversation starter and founder
of QuestUnique professional coaching. He believes that we make better
decisions when we are anchored in who we are as human beings,
are conscious and wilful in our world of relationships, and leverage
our work to support the fulfilment of life with purpose and meaning.
His TEDx talks share the story of ROQUE.
He tries to live what Vincent van Gogh said, "The best way to love
life is to love many things".
Topics:
- In today's corporate world you're leading yourself
- Juggling success and stress
- Don't forget the often forgotten stay at home partner
- So many wonder, who am I, where am I going?
- One of the most common mistakes is the fear of being judged
- At the top of the leadership ladder it's the same
- Values and sense of meaning can be our foundation, our anchor
- Allow ourselves to be restrained by our own paradigms
- Each circumstance isn't approached on its own merit
- If we're stifled how are we meant to inspire others?
- Small leaders ignite others
- You need the right vehicle for the terrain
- Exercise where we don't label, we try not to think, just experience
- Quieten the noise
- More tolerant and less phased by panic
- The ROQUE starter exercise
- When I met Goliath
- You can view through David or see through Goliath
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Paul Edwards is an executive ghostwriter, agency CEO, husband, father, amateur theologian and bodybuilder. Not to mention a best selling author and host of Influencer Networking Secrets.
He leads a team of writers, graphic artists, publishing and marketing strategists, collectively known as "The Ghost & The Machine." Together they create web content, books, funnel marketing copy and other content because quite simply, words matter.
Paul serves faith-based influencers, executives, thought leaders, coaches and consultants, delivering done for you content, marketing assets and finesse with words that spurs results. He creates engagement, profits, and donations, always focusing on how to "moves the needle" for his clients.
Topics Covered:
- The Curator as curator of your own life
- We need to define who we're not
- This is how to remove time wasters from your life
- Behaviour change is easy when you shift your identity
- A core value: Words matter
- How other people engaged after he lost 60 pounds
- When the body is healthier the soul is saying 'I like that'
- The moment when you realise, 'this is who I am'
- Taking people's messages and transmitting them to others
- They take the value I give and sell me to their friends and network
- At six years old, I decide I was going to write my autobiography
- Listen to the rhythms of stand up comedy
- It's about keeping the audience in mind
- You have to become like a therapist and keep digging
- The listening game requires tremendous restraint
- It's about the audience, otherwise you're writing a book nobody wants to read
- The most common misconception about ghost writing
- In print you lose all the non-verbals, unless you know what you're doing
- What are you going to lose, doing it by yourself?
- Story is the language of the heart, of emotion and connection
- The more filters the more creativity
- People who are creating virtuous workspace cultures
- Making friends and planting seeds
- "I couldn't stop getting fired"
- The military won't let you quit
- "I'm a redeemed egomaniac"
- Lived out of pride for two decades and it hasn't done any good
- Nothing to fear and nothing to hide
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Cindy shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.
She brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.
Topics Covered:
- Being good at what you do isn't enough, it's how you communicate that
- Cut through the noise by building trust
- The no1 problem; creating your captivating message
- Start with a strategic foundation
- What's the problem, what's the transformation you give?
- Too often the message is directly from the head
- You message needs heart and mind for authentic differentiation
- You always want to speak with your true voice
- Imagine you've seconds to speak to a group of your ideal clients
- It's all about answer 6 key questions and finding the patterns
- Every word you speak or write is your message
- Walk them through your client journey
- Show, don't just tell them how you are going to help them
- Important to meet them where they're at, not where you're at
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Adam King is "The Captain of The Ship” at Growth Marketing Consultancy Think Like a Fish, where he helps established B2B and Professional Service Firms implement a simple, scalable growth system in 90 days that gives them the platform to grow their business from 6 to 7 figures (and beyond).
He’s also the Host of The B2B Growth Think Tank podcast, where each week he and his expert guests share a tonne of marketing strategies, ideas and tips, as well as masterminding actionable solutions to specific challenges sent in by real business owners.
Two personal notes here, firstly I was very kindly invited recently to be on that very show, which I think it'll be out in another couple of weeks. It was tremendous fun and it's it's a brilliant format and very clever.
But the other thing is, Adam was recommended to me by one of his clients who I happen to hold in very high regard, so it's a pleasure to have Adam on the show.
Topics:
- Why so many people dislike marketing
- Focus on the right things
- People don't like to be seen as a transaction or 'walking wallet'
- Take a more respectful approach
- The power of changing one question, like Jay Abraham
- It's all about starting conversations, even if they're just in the head
- Find the few things that work well and build a process around them
- Beware of getting too tactical too early
- Values first, then strategy and only then tactics
- Do the things that actually feel right to you
- The weary traveller at your door, being welcomed by a hot meal
- Articulate the problem better than they can
- Be preeminent, put their interests above your own
- What's already working? Do more of that!
- Doing client hot seats on his new Think Tank podcast
- The collaborative and community aspects
- The lessons from things not going quite right
- Do the process with the failures before you can do it with the successes
- Adam King's free book, 'Conversational Relationship Marketing'
- "People don't pay me for information, they pay me to implement"
- You don't catch fish with chocolate
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Wendy Weiss is known as The Queen of Cold Calling™. She is an author, speaker, sales trainer, and sales coach and is recognized as one of the leading authorities on lead generation, cold calling and new business development.
Clients typically 3X the number of qualified appointments they can schedule with a corresponding increase in sales revenue and a shortening of the sales cycle.
Clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of, Cold Calling for Women: Opening Doors & Closing Sales and The Sales Winner’s Handbook, Essential Scripts and Strategies to Skyrocket Sales Performance.
Outside of high performing business, Wendy is also a former ballet dancer who believes that everything she knows in life and business she learned in ballet class.
Topics Covered:
- Getting in front of the people you need to talk to
- Simple 3 step process for more qualified appointments
- Walking into a business, trade show, or networking event no longer -possible
- The phone's not dead, you need a mechanism to get them to zoom
- Big mistake in simply hiring a salesperson or appointment setter
- Not supposed to be queen of cold calling but a ballerina
- Everything in business I learned from ballet class
- Rehearsal, practice and warm ups are key
- Have to put the pieces in place before you hire someone
- Identify the target and their challenge
- Key decisions that need to be made
- How many times should you call?
- The decision maker not just the gate-keeper
- It's not so much about volume as conversion
- 12 steps you can implement today to start bringing in business
- Practice, practice, practice for automatic muscle memory
- The opposite of hating is not loving, but just being neutral
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of.
He loves nothing better than sharing what he has learned by working
with those who are dissatisfied with the status quo and eager to transform themselves and their business.
He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth.
A typical client of his sees their company rising to a position of pre-eminence and is not satisfied with just “getting to the next level”.
He's helped Business Owners and Entrepreneurs in more than 50
different industries achieve real, measurable results using his unique approaches to grow revenue, increase cash flow and magnify business value.
Topics Discussed:
- The 3 Phases of every successful business in 50 different industries
- At one stage he was in stage 2, with over 100 employees
- Ideal client feels constrained by their business
- Volume or revenue up by 10 times
- Many start with the grand vision of personal freedom but not free at all
- Vision is the top level, then strategy, then tactics
- Biggest mistake is trying out random tactics with no guiding strategy
- How to work out the few things to focus on, and what to delegate or delete
- It's not just about ability, it's about what you enjoy doing
- Know where you add the most value
- When you get to stage 3, what's the next move?
- First step is all around mindset and becoming pre-eminent
- Next we add a systematic approach
- Lastly the high performing team
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for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Dr. Marcia Reynolds is an expert on how to use your emotions to manage your mind. She has taught in 41 countries and reached thousands more online. Her clients include AT&T, American Express, Harvard Kennedy School, Cornell University & Moscow School of Management to name but a few.
Excerpts from Marcia’s books Outsmart Your Brain; The Discomfort Zone and Wander Woman have appeared in business and psychological publications around the world.
Her latest international bestseller, Coach the Person, Not the Problem: A Guide to Using Reflective Inquiry, was released this past June to rave reviews by coaches and organizational leaders.
Topics Covered:
- What does it really take for leaders to be better?
- First what stops leaders, then what they should do
- What's getting in my way of doing what I think I should do
- Change is a transformational process that takes time
- Leaders often don't want to admit they need courage
- We're getting better as employees are demanding we listen, acknowledge - and value them
- Leaders are forced to become more connected with others
- The younger employees are quicker to say 'I'm out of here'
- We have a radar for authenticity
- Presence has more impact than the words you choose
- You have to bring the right energy to those conversations
- Emotional reflection before the conversation
- Do what athletes do to prepare
- What to do if you feel off balance in the conversation
- Develop connected presence
- Set an emotional intent
- Leaders misunderstand the word 'listening'
- Can you fully receive and appreciate what the other is communicating?
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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My guest today is Joe Jacobi. Joe was a member of the US canoe team at the 1992 Barcelona Olympics, competing in the C2 slalom event. He and his partner captured the gold medal, the first American team in Olympic history to capture a gold medal in white water slalom.
In 2000, Joe was named 'Paddler of the Century' by Paddler Magazine. In 2010, he became the Chief Executive Officer for USA Canoe/Kayak, the national governing body for Olympic level paddle sports in the United States. Jacobi served as an analyst for NBC Sports coverage of Canoeing at the 2008 Summer Olympics.
Joe is a performance coach, collaborating with leaders and teams to create and perform simple and clear plans that move them outside the noisy day to day rush of life and bring focus to what truly matters most.
Senior execs from Fortune 50 companies to business owners to world class athletes seek his help to improve performance and unleash their hidden talents and attributes.
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Topics Covered:
- The importance of rest and recovery
- Sleep as crucial as fitness and nutrition
- Jim Loehr: High performance sport and the corporate athlete
- Don't let the times you're 'on' run over and on top of one another
- Change your disposition to perform when you need to
- Zero or One
- Everything can be a practice to get better at, even sleeping
- What's the easiest way to exercise that muscle you'll use in a bigger more dramatic way in high pressure circumstances
- Block out the space is the first step in doing Deep Work
- Lessons as CEO of USA Canoe Kayak under the US Olympic Committee
- The importance of the story you tell yourself
- Small steps forward, no big jumps
- Insights from the Pyrenees; Simple, slower and less
- Hone your technique in flat water to perform in the rapids
- Perfect your technique to be more efficient over time
- In a time trial sport, I don't bring a stopwatch
- If you aren't blinded by the targets and goals, what would you do differently?
- Practice in less consequential situations
- The river as a metaphor
- Alignment and co-existence with the uncontrollables
- The river as the best life coach
- Focus on the start line, be fully present in yourself before the chaos
Brian Traichel has more than 20 years of experience in professional sales, he's a master connector, sales strategist, sales trainer, coach, and presenter. He has worked with many well-known authors & speakers and more than 3,000 real estate professionals.
Brian focuses on helping sales professionals, business owners and senior leadership teams grow their businesses, increase brand visibility, and create a top-of-mind awareness using LinkedIn. Brian’s personal motto is “Moving Your Ideas Into Action.”
I have to say, I've just been working with Brian in a group, which was organised by a mutual friend and Brian's depth and breadth of knowledge
around LinkedIn and sales, the level of strategies and tactics was highly impressive. Even just applying a few of them, I have already started
to yield results, so I can personally vouch for the effectiveness of his approach.
Topics Covered:
- Some of the enduring and incorrect myths about LinkedIn
- I don't have the time for it
- What LinkedIn was originally meant for
- It's fundamental to make a human connection, not just 'connect'
- Stop just reaching out, ask who do I know right now?
- Biggest mistakes people make when using LinkedIn
- Anchor the invitation
- The engage or don't engage rule
- The most powerful tool in LinkedIn
- Think 'How to Win Friends & Influence People'
- More info on LinkedIn that on Facebook
- Red flags to be aware of; how to spot a bot
- You can be matter of fact and to the point
- Misconception: A great profile will get your phone ringing
- 90 days to get momentum
- Birthdays; the most overlooked opportunity on LinkedIn
- How Brian is different from many competitors
- When not to treat your profile like a CV or resume
- The place you want to brag and stand on a soapbox
- Trust builds quickly based on common interests and experiences
- The many things he learned from working with Brian Tracy
- The power of the law of reciprocity
- Just do what you want to do
- No need to go premium
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Róisín began her art career, from a standing start, over ten
years ago and now exhibits in established galleries in Ireland, the UK, Europe and the US.
Her art business, now at multiple six figures, with a team of five, has grown to include prints sales in over 17 stores nationwide and a digital school for emerging artists who want to learn to paint or to learn to get their business mojo going.
From the simple joy of painting, to passing on the skills to make a living from your art, she is committed and passionate about teaching, sharing and living creativity.
I have to say I've known Roisin for many years, back in a previous life when I was an art dealer and is an old and dear friend. She is a unique mix of talented artist with a remarkable mind for business.
It's an absolute pleasure to have Roisin on the show as there she has so many insights that can benefit people in nearly every area of business.
Topics Covered:
- The age old myths around artists in business
- Art schools do very little to prepare students for business
- Money is dirty
- Artists need skills to make good decisions
- A top chef doesn't need to always be in the kitchen
- The benefits of an unconventional route to your career
- A first business, well ahead of its time
- The first big lesson: it must be profitable
- Is it a side hustle hobby or a day time job?
- Get clear on your core values; opportunities change, but values are constant
- Illuminating Questions: What does the other side stand for and what do they want?
- Beware of being too far in the weeds and the detail
- Don't be a busy fool
- Have a strategic overview
- All business decisions spring from a place of integrity
- Business know how plus integrity equals success
- Planning into a process of habit
- Feed that creative place so you've something meaningful to say
- Look at outsiders who've become successful
- The biggest jump; hiring one person
- Sole trader, to team of seven
- Down time and switching off is crucial
- Work less, step back, make more money
- Make it routine: Present yourself to the canvas
- Lean in to the discomfort, it's meant to be that uncomfortable!
- Don't chase the sale, chase the process and the quality
- Whether this sells or not is none of your business
- Be two people; vulnerable creative child and then hard nosed business person
- Got to act as if, put on a persona
Connect with Roisin O'Farrell:
www.roisinofarrell.com
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Nina Cooke is a business mindset coach helping entrepreneurs to release their inner blocks so they can hit that sweet spot of continually growing their impact, income and downtime.
She hosts Entrepreneurs' Inner Game Podcast, and has been featured in Forbes and on BBC Radio. On a personal note, Nina has been recommended to me by so many people that I hold in very high regard and several of whom are actually clients of Nina not just colleagues. It's fabulous to have her on the show.
Topics Covered:
- When you've a great product or service but are not where they want to be with their business
- You realise the blocker is you
- They need a better mindset that allows them to take bigger bolder action
- You have to be aligned with the strategy or it won't work
- What is your energy when you're taking that action, and why it matters
- Don't blindly follow other people's processes
- Do what you enjoy doing
- Mindset first, then action, not the other way around
- Stories that block us from our potential success
- The Three A's Formula
- How to stop struggling with yourself
- What can you do right now?
- The Millionaire Mindset Formula
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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John Peck is the Director of Coaching into Results. He's travelled extensively in Europe and Asia to deliver a message of transformation that breaks disempowering paradigms to shift to empowering paradigms. John is also a certified NLP Trainer and Master Practitioner as well as a Results Coach. John was mentored by Bob Proctor in 2012 and became a PGI Consultant with Bob.
John brings together mindset and spiritset that sets people free. Like Bob, he believes there are universal laws to be discovered that bring success as sure
as the sun rises and sets each day.
John’s childhood business story when John and his brother started their own live bait business at 9 years old. They found jobs on neighboring farms, mowed lawns, raked leaves and collected roadside soda bottles to save the environment . They made money and they bought their own clothes while learning about the value of work, business and money.
Topics Explored:
- The top two problems getting sales teams on target
- Encouraging conscious leadership
- Procrastination & avoiding difficult conversations
- The fallacy of staying late and looking busy
- Much talk about action
- What precedes action is decision
- Why many 'action takers' are procrastinators
- Remember your future
- Get emotionally involved in your decisions
- The body takes action as an expression of my subconscious mind
- Why declarations and positive thinking on their own don't work
- Not just mindset, but also spiritset
Resources: Your Mindset Matters 2020:
https://coachingintoresults.com/your-mindset-matters-2020-registration/
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Ellen guides experts who have knowledge that they want to share with the world so they can make an income with an information-based online business while helping others.
She started her first website in 1999 and has 11 books published with McGraw-Hill and Wiley as well as having self-published 10 e-books. She's built an email subscriber list of 22,000 and a social media audience of over 100,000 people.
On a personal note, I've known Ellen for a number of months as we're in a mastermind group together and she always has a wealth of insights and value for everyone and always delivered with humility and humour so it's a pleasure to have her on the show.
- What Ellen's learned from writing 11 published books
- The key problems for speakers and writers trying to earn online
- Too much time creating the precious thing
- Not enough time building a business around your expertise
- Trying to work alone is a big mistake
- Maintain those relationships
- Field of Dreams approach doesn't work
- The key to writing any book fast, even a mammoth book
- Make partnering an essential part of your business
- From overwhelm to manageable
- The Five Ways to Partner
- The restaurants that survive Covid did this...
- Other ways to develop trust
- How she got 900 subscribers in just a few days
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We're always striving for more. Learn more, help more, do more, make more. But when is enough enough?
In this solo espresso episode Al explores how in this world of wanting continual improvement and growth, sometimes just maintaining ourselves in good working order might be enough.
Topics covered:
- Bigger, better, stronger, faster
- Sleep is like a shower for the brain
- Production vs Production Capacity
- Expansion and contraction
- Downtime and the rise of meditation, yoga and gratitude
- Restorative for mind and body
- But I've only done this, and not all my to-do list
- The subconscious is a phenomenal servant and a terrible master
- Watch the self-talk
- What is enough?
- Gentle acceptance
- "You're here, give yourself some credit"
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry. You can find him at ProfitableRelationships.com.
On a personal note you are a trusted friend and mentor to so many people that are impressive and admirable to me and that have been very good to me in support and guidance. So it's a pleasure to finally get to meet and talk with you.
Topics Explored:
- Corporate refugees assume getting clients will be easier than it is
- The distraction of bright shiny objects
- Simple, thoughtful direction to everything you do
- Get really clear on exactly what problem you solve
- Do your clients feel you understand the conversation in their head?
- First you need to win their attention
- Free speech is the foundational human right
- The humility to say 'I don't know everything'
- No one right way
- Ascribe positive intent
- Mimicry does not bring mastery
- It's all about relationships
- As experts we're still learning
- Beware the guru on the pedestal
- The fear of doing mediocre work
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
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My guest today Mr Alastair McDermott. I've known Alastair since about 2007 or so, we even had a business project together for a few years and even to this day he's very much who I call on for a different perspective and his very valuable insights.
As it happens, he also did a fabulous job on the recent upgrade to almcbride.com. Known as the websitedoctor, he more recently focused in on what he was doing for years already, which is marketing for consultants.
Alastair helps independent consultants to generate more leads consistently so they can eliminate their dependence on referrals, and get out of the feast-famine cycle. He does this by helping them create and execute a simple, effective marketing strategy that works for their business and client base.
He is a former software engineer, now marketing consultant. He built his first website on GeoCities in the before-time of 1996, and he was been hooked on websites ever since. He left a "safe" corporate job in early 2007 to start and grow his first business during the worst recession in modern history - that was a wild ride. Along the way he co-founded several start-ups, some of which were mildly successful, and he has written a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
Topics explored:
- The risks of action and more importantly inaction
- Your website is not for you, it's for you client
- The dangers of word of mouth referral
- Replacing word of mouth referrals but not replacing the trust
- Content marketing; educate and entertain
- How to start becoming an authority in your niche
- Everybody gets imposter syndrome
- The Dunning-Kruger effect; why experts are less confidence in their knowledge than beginners
- The Specialization Advantage
- The downside of the platform specialist
- Horizontal specialization in the problem or outcome rather than the customer / client
- Why choosing a vertical specialization is most advantageous
- The rolodex moment
- How to start creating valuable content for your niche audience
- Enlightened self interest and fiduciary responsibility
- Web design as a translation project: search for the underlying, unspoken needs
Awareness of the subtle difference between learning and training can create radically different outcomes. In this solo espresso post, Al explores convergent and divergent thinking and why they both matter.
Why learning without principle can be a waste and sometimes we've to lean into the discomfort to have the freedom to skilfully express ourselves.
Topics explored:
- Peter Sandeen's few key things that matter in marketing
- Training is convergent, learning is more divergent
- Teacher's Dilemma: Love of learning or teach for the exam
- Language fluency and the discomfort and pain of the learning curve
- Put in the discomfort so you can express yourself
- Learning when it should be training: too open and esoteric
- The horror of tactics and 'tricks'
- Steal from Perry Marshall, but no context
- Good hacks and bad hacks
- "No flow without creativity", Steven Kotler
- The concept, the principle, the application
- The learning curve without the pain: Play, low stakes, high stakes
If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Peter Sandeen focuses on the fundamentals that make marketing consistently effective. Over half his clients are other marketing experts who want his help with marketing messaging, sales funnels and conversion optimization. He's known for being focused, straightforward and practical.
Many experts have adopted his processes and frameworks to simplify the most complex marketing topics. Thought of by many, as the marketers marketer, Danny Iny said, "Peter helped me increase my sales 423%", quite remarkable, as he's a renowned expert in his own right.
Peter regularly writes not just on how you can influence the decisions of others, but how people make those very decisions. So it doesn't focus so much on tools, tactics and strategies, but more so what makes those strategies effective.
On a personal note, I've known Peter for a number of years now and he's been a huge help and a huge resource to me. I can say first hand, very much that I know few people, few business brains that are quite as incisive, that can give such stark clarity as quickly as Peter.
So I recommend him if you have marketing or business issues, typically business strategy, or sales conversions. But if you need clarity, this guy can cut through all the confusion, all the noise, all the multiple different perspectives faster than I think maybe anyone else that I know.
Topics explored:
- Question to ask of experts in any domain: What three key things to focus on?
- It's simple and other people add complexity
- The target, the offer and the messaging
- If you miss the bullseye it's exceptionally difficult
- Improved guarantee increased sales 10x & avoid guarantee blindness
- Over 90% AB tests are useless: Test the things that change potential client perspective
- The primary problem: that you are you, and not your customer
- Great sources for getting more genuine, valuable feedback
- What's going on, when they tell you your price is too high
- Parental belief that marketing is evil and marketing by accident
- Early copywriting courses and influences
- Peter's approach to negotiation, making deals or business arrangements
- Still selling to humans in business to business sales
- "If you can't negotiate your way out of it so everyone's happy at the end, then something was wrong from the beginning"
- If your messaging is terrible you can't compensate for that by being brilliant at tactics eg Facebook ads, blogging etc
- The essential nature of 'linchpin skills', so obvious they're often bypassed
Resources: The 3 Mistakes that Marketing Professionals Recommend, [Free], and lots more at www.petersandeen.com
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Uwe Dockhorn is known as the lifestyle Liberator and delivered over 15,000 2-hours sessions worldwide in the last 12 years.
He is the father of the AIM system. A simple three step life changing experience for in demand professionals who want to get back their family Mojo, double their financial security, and live in abundance in all areas of their life without feelings of guilt or second guessing.
Recently, he started an already five star rated podcast called Liftoff with energizing results. Uwe interviews guests who are mostly millennials and Generation X, managing their own entrepreneurial aspirations on top of their family life.
He provides a safe space for them, so they can discover how to balance their high achiever job with their life partner, the VIP and their life. Their very important partner.
Topics explored:
- Not so much smart and lazy, but smart and focused
- The professional and their Very Important Person
- The dangerous dynamic shift in the relationship, especially high achievers
- Loss of identity and self esteem
- The early signs of burning out
- Healthy diet, mindset, meditation and yoga are great but they don't fix the problem
- What's on the other side of fear?
- The secret vitality formula
- It starts with the self
- How Uwe is different from couples' counselling
- Remarkable offer
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
How a German Field Marshal's 4 types of soldier sparked thoughts on focus, taking time to reflect, and the meaning of a word being closer to Homer Simpson or getting more done. We go from $10,000 per hour thinking onto the approach of Abraham Lincoln in cutting down a tree and focusing on the precious few.
Topics explored:
Von Manstein's 4 types of soldier and what they're good for
The danger of hard working futility and the effect on others around them
Von Moltke's version, the dumb and energetic make things happen, the wrong things
Lazy is such a loaded word
Is it Homer Simpson or is it focus?
Take time to reflect
$10,000 per hour thinking of Perry Marshall
What Abraham Lincoln said about trees, preparation and axes
A blunt vs a sharp axe, the force multiplier for greater leverage
Compound interest on effort
Be mindful of your zoom
The 80/20, focusing on the precious few
Karen Spencer is the creator of Rewire Your Mind™ Coaching Model that helps people move from stressing to progressing in 3 simple steps. She is a Master Practitioner, Trainer and Coach in the American Board of NLP, as well as a certified practitioner of many other coaching modalities.
To date, she has helped clients in more than 15 cities throughout North America transform their lives. Karen is an avid animal lover, owning a variety of both dogs and horses throughout her life.
Topics Covered:
- When smart passionate people truly realise they need to change who they are
- Getting down the road to change but not breaking through
- Biggest mistake is dealing with only the symptom, with how you feel
- The thinking that needs to be adjusted toward feeling and being better
- How are you spending the currency of your attention?
- Focus as a limited and valuable resource
- Focus and peace meditative tool
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Our guest today on the show is Michelle Sara. Michelle Sara is an internationally known coach copywriter, funnel and email marketing specialist with $1,151,962 in sales in 2020 alone.
She's helped over 900 people from all over the world productize their knowledge, expertise, and wisdom. A recent masterclass attendee said, "Michelle is the most unassuming powerhouse of marketing knowledge I've come across, there's a magic she weaves that makes your program product or service sell itself and I am in awe".
With a quiet presence behind five well known multimillion dollar online coaching, marketing and speaking training companies. Michelle's best kept secret for turning what you do into something highly sellable.
She hides out in quiet Valley in the Appalachian mountains where she grows food, tea and ideas that build businesses.
Topics explored:
- How to get out of your head
- Simplify: Overwhelm distances people, simplicity bonds
- The myth of giving tons and tons of content and more work for yourself
- Importance of meeting your clients where they are, not you are
- The 10 Thoughts Method
- What the client thinks their customers' problem is, may not be the actual problem
- The logical reason and the emotional reason
- Learning to write from radically different perspectives & know what makes people tick
- Nobody's buying? It's probably not the product, it's probably the positioning
- Why empathy is key to good copywriting
- The benefits of intuition and instinct
- Meditation to put you in a state for creating and focused on a direction
- How to choose what to productize from all of your knowledge
- Your internal world filters your external world
- Meaningful and measurable goals; purpose meets structure
- An introvert recharging in nature
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Liz Wiltsie is a trauma-informed leadership specialist based out of Los Angeles. She's on a mission to support people in getting their needs met at work and organizations who genuinely want to put their
people first. To that end, she created an interactive Field Guide to Naming Your Needs at Work and hosts the podcast, What's Leadership?
On a personal note, I've been blessed to know Liz for over a year now and her clarity of thought and attention to detail is always invaluable and it always comes from a place of great fun, usually laughter and a lot of humanity.
Liz works with people who love their work but still suffers from burnout, resentment and communication issues.
Topics explored:
- The way most deal with these issues is unfortunate and highly ineffective
- Before quarantine: Just 15% of global workforces are engaged at work
- The surprising cost of replacing a staff member
- Not the driver, but make people happier at work and you'll make more money
- The 2x2 model based on 2 key questions which clarifies what workplace you're in
- Robots, divas, martyrs and humans: how they interact
- The 4 essential buckets of needs for people to do their best work
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Trying hard, working hard, acting with perseverance have obvious benefits. That Protestant work ethic, as Niall Ferguson suggested, was key to the western hemisphere's unlikely dominance over much of the world for hundreds of years.
But as Aristotle said, "every virtue carried to the extreme is a vice". Here Alistair explores the limits of mindlessly grinding ahead and seeking balance to the grind instead.
Topics explored:
- Niall Ferguson; work and getting rewards for your labour
- Aristotle and balance
- The movement against the grind
- The benefits and downside of grit
- 'Whacking the TV' approach to problem solving
- Billions spent on attention theft
- You can't sleep or meditator 'harder'
- Emotionally non-reactive, yet fully present
- Building trust into profit
- Relax so you don't miss the opportunities
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a FREE email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Our good will balance with others goes up and down, but neither is agreed on when we're overdrawn or still in credit, in the black or in the red. This is as true for social and family relationships as it is in business relationships.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a FREE email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
In this episode Al explores the importance of trust, creating good will and whether favours are like wine or like bread.
Topics Discussed:
- Are favours like bread or like wine?
- How this different perception is the root of much frustration and perceived overreaction.
- Building a buffer
- The benefits of building trust in your deals and contracts
- Are you in credit or about to be overdrawn?
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Alistair explores the quote from John Steinbeck with that of Otto von Bismarck in relation to planning, expectation and adaptability. What ideas and insights do you remember had the most impact on you in school?
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a FREE email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Topics explored:
- The linking thread between the subjects you enjoy
- Otto's deceptively simple, famous quote
- Don't waste effort and accept on the one hand, control what's controllable on the other
- Why is it so bad to be an opportunist?
- Murphy's law, Mike Tyson and von Clausevitz all agree
- One thing Rumsfeld got right
- A little fun planning before, to adapt and get unstuck faster
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Our guest today is Alastair McDermott from MarketingForConsultants.com
Alastair helps independent consultants to generate more leads consistently so they can eliminate their dependence on referrals, and get out of the feast-famine cycle. He does this by helping them create and execute a simple, effective marketing strategy that works for their business and client base.
On a personal note, Alastair is a very old friend and he's pretty much my go to guy for anything techie, but also when I need a sanity check
on my decision making to ensure my thinking is sound and I'm not about to do something stupid. So he's been invaluable to me over the years.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Annika is a Performance, Sport and Exercise Psychologist. Coming from a high-performance equestrian sport background, she has gained over ten years professional coaching experience. Combining this experience with a BA of Psychology from the University of Victoria and a MSc of Sport and Exercise Psychology from Ulster University in Northern Ireland, she delivers highly practical solutions for teams and individuals with a focus understanding the complex interaction of the conscious and unconscious mind.
Annika is passionate about teaching the necessary skills to get the most from mental training in real-life performance environments. She creates and delivers specialized training for Personal Trainers and gym owners to help bring the benefits of exercise psychology to the gym environment. Annika also applies her skills and knowledge in business, specializing in resilience, mindset, communication and presentation skills.
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit ▶ www.almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
In this episode we discuss:
- The benefits and role of Cognitive Behavioural Coaching
- What athletes are like to work with as coaching clients compared to others
- The effect of athletes having previous exposure to sports psychology principles before
- Conversational versus directive coaching in sport
- Why equestrian sport is an extreme sport like downhill racing or big wave surfing
- The key commonality between athletes and business people
- The importance of mindset on performance
- What Annika loves most about her work as a high performance coach
- How a massive shift in perspective can occur quickly
- The most common misunderstanding about high performance coaching and coaches
- Why you have to turn off the conscious mind and just trust in the training
- How Annika's worst failure and frustration opened the door to sports psychology
Dr. Nancy Jonker PhD, has over 31 years of experience in the leadership transformation space and has mentored over 220 leaders on five different continents. A large portion of her work has focused on helping business partners and leaders remove roadblocks that have kept them stuck.
Visit Nancy's website to access her Quickstart Guide: https://NancyJonker.com/guide
She is the author of 'Get Your Power On' and founder of the Audacious Leaders MO a program that helps business owners achieve their goals by mastering their mindset, leveraging their signature strengths, and skilfully communicating with their partners and teams.
In this episode we discuss:
- The biggest problem with business owners when they're suffering a complication with their partners
- The number one roadblock in that situation facing business owners
- The two major issues in trying to solve that problem and why those approaches don't work
- The benefits of 'dwelling in possibility'
- To make an improvement you first have to be able to visualise it
- The 'Tip Toe No More Quickstart Guide'
What are the benefits of low expectations? It's a counter-intuitive thought, but the notion is explored by Al in this short solo espresso episode, where Al's travels to Australia and Dubai triggered insights into the balance between goal orientated work and it's opposite.
Topics explored:
- Why you might want to travel to places you don't particularly want to go
- Lowering the bar brings freedom
- Expectation as a form of belief
- The downside of being so goal orientated
- Balancing the sphere and the spear
- Reflection time is key
In this solo espresso episode Al discusses perfectionism as a regular issue many deal with and how becoming increasingly aware of context and impact can allow the healthier form of perfectionism, 'optimalism' to flourish.
Topics explored:
- Sub optimal and not being enough
- A vice is a virtue over done
- Embrace the positive of a habit you're trying to stop
- Design Thinking and the benefit of fast feedback loops
- Adaptive and maladaptive behaviours
- An acid test to know if a behaviour is serving you
- Catastrophizing as the opposite of being an optimalist
- Why I love working with Negotiators: Marginal gains, big impact
Resources:
Amazon: The Pursuit of Perfect, by Tal Ben Shahar
PsychologyToday: Catastrophizing
Healthline: Catastrophizing: What You Need to Know to Stop Worrying
YouTube: [Video] Perfectionist vs Optimalist, OPTIMIZE with Brian Johnson
If you're interested in more visit almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
In this solo espresso episode Al discusses the notion that when people try too hard at something, whether it's coaching, selling or negotiating, they can often get the exact opposite result than they're searching for.
Topics explored:
- The number one mistake beginner coaches consistently make
- Don't make assumptions: diagnosis before prognosis
- Difference between coaching and consulting
- Two simple things to make a coaching session a success
- The problem with pushing too hard or feigning interest
- Be authentic and fully present
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit www.almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
Roy is the Director of Marketing at Clark Hill law, a firm of over 650 attorneys in 25 offices throughout the US, Europe and Mexico. With a passion for improving culture, solving problems, facilitating business growth, and collaborating on long term strategy.
Roy has been a marketing communications and strategic planning professional for nearly 20 years in fields such as consulting, healthcare, the legal industry, and college advancement. With a rare background involving theatre and an MBA he offers a unique perspective with self deprecating and directly honest approach. There are a multitude of marketing nuggets and insights into dealing with different types of people and mindsets.
In this episode we discuss:
- Good marketing as telling stories
- Why professionals might be wrong 9 times out of 10 about why their client buys from them
- Marketing adviser as stage manager or show director
- Bring the same energy each time, regardless
- Moving highly intelligent people to your point of view
- How to challenge effectively but respectively
- A more unique route to law and marketing
- The benefits of charity work
- Insights from a theatre background & an MBA
- Lessons from collaborating with limited resources
- Casting for culture not talent: Why it's a bad idea hiring based solely on technical skills
Connect with Roy Sexton:
Clark Hill Business Law Firm: https://www.clarkhill.com/
Facebook: https://www.facebook.com/roy.sexton
LinkedIn: https://www.linkedin.com/in/royesexton/
For transcripts and more information visit: www.almcride.com/roy-sexton-theatre-to-marketing-lawyers-interview-008
If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you're interested in more visit www.almcbride.com/minicourse for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.
In this 5 questions in 9 mins double espresso format interview, Al's guest is efficiency expert and amazon best selling author Trish Tagle. She uses optimal instinct and the Seize Framework as a means to a profitable end she's on a mission to humanize the corporate environment, while ensuring client and team benefits.
Trish brings a depth of efficiency experience from her background in the fashion and digital industries to enrich her work. She's also the author of the book, "Everyone knows you suck bad boss Stories a Succinct Guide"
In this episode we discuss:
- Small business owner clients aren't getting where they want to go and don't know why
- Just trying things doesn't really help
- Why bringing someone is can be a huge benefit
- It's not just about the business, it's the business owner
- Who to pay attention to, and who usually have the answers
- The benefit of gauging the room in person
In this solo espresso episode Al discusses the term 'busy' and what is implied.
Topics explored:
-
As a competitive or status way
-
Doing things is more important than the things you do for some
-
Efficiency versus effectiveness
-
Conversations with Coach Al
-
Locus of control
-
The meaning we're making with our choice of words
-
Yes, but not now
-
Better than willpower
-
Busy living or living busy?
Almcbride.com
This is a solo espresso podcast episode where Al discusses insights from tour guiding in Rome many years ago.
Topics discussed:
- A tour guiding co-operative
- Sometimes free is hard to sell
- Bolder questions / Challenge respectfully
- Test and experiment
- More than 200% increase in results
- What's the implied story?
- Change the order change the feel
Almcbride.com
In this solo espresso episode Al explores one of the most common thinking errors and cognitive biases, where it occurs in several forms and how we can check ourselves from falling into its traps.
Topics discussed:
- Survivor bias
- If you're good enough to get in, don't go?
- Dying by your trousers
- The case of the dog in the night
- Horror and what's wrong with this picture?
- Where to armour a WW2 plane
- WYSIATI
Relevant links:
- Thinking fast and slow https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
- Sherlock Holmes & the Adventure of Silver Blaze https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze
Almcbride.com
In this solo espresso episode I recall my odd thoughts on sunglasses and how they led me to being accidentally friendly and the reactions I got which set off new appreciations.
Topics touched on:
-
Emotional contagion
-
Changing yourself to prime the atmosphere
-
Run an experiment
-
Are you adding value or bringing a room down?
-
Which 'you' is turning up?
-
How would you like to be described?
This solo espresso episode explores key ways to make your business stand out and differentiate from competitors but more so to move ourselves out of monotony and living and working with greater purpose.
Topics explored:
- Putting yourself or your client first
- Differentiation when many seem the same
- Polarising
- Using Values for clarity
-
Marketing for professionals selling the intangible who want systemic, high quality inbound leads
-
From the trap of random acts of marketing to predictable, scalable results
-
Marketing messages need cut-through; believability and specificity
-
www.fivehourchallenge.com A 10 minute video for 5 days, take the action and it should generate you five new clients. Helps people create a powerful marketing message
-
www.leadgendemo.live you can register for a live online event once per month, where they can see how to generate high quality leads that is repeatable
-
The biggest mistake people make when trying to sell (write a book, pitch, or sales conversation)
If you want to learn how to get the psychological edge in negotiation and persuasion for business leaders, check out our free email mini course and negotiation prep cheat sheet at www.almcbride.com/minicourse
Welcome to episode zero of Dealing with Goliath Podcast.
This is where I outline who it's for, what you might get out of it, who am I, and what I and it stand for. In short, what it’s all about.
This is potentially for you if:
You're interested in expanding your skills and knowledge of how to ethically negotiate, influence and persuade others to your point of view without feeling sleazy. If you’re trying to get someone else to see things how you do, many would say you’re negotiating.
If you're interested in creative problem solving, developing greater awareness of mindset and its effects, of scientific research and proven process, and innovation on the one hand, with better managing your emotions to get your biology to stop working against you and instead work for you in stressful situations. If you're interested in how to better stand your ground but without needing to get aggressive, or resort to nasty or cringe worthy techniques then maybe Dealing with Goliath podcast is for you
Who am i? I’m Alistair McBride, a trainer and coach focusing on communication and the psychological edge in negotiation.
Big fan of theory then the application. So ideas, models, techniques then discovering how we apply them. Do we keep them, tweak them or do we ditch them?
I’m interested in people’s unique life and work experiences and directions and how that accumulates to their mindset and how they approach dealing with people and solving problems. I’m fundamentally interested in people.
The strong are never quite as strong or invulnerable as they seem, and the underdog is never as weak or limited as they seem. Everything about this podcast is about how to turn that tide, how to move things and tip the odds in your favour, without selling your soul.
In this episode:
- What I stand for & what Dealing with Goliath is all about?
- Goliath; not just an underdog story
- Negotiation and influence as a force multiplier
- 3 Formats: Solo espresso shot
- Double espresso interview
- Lungo long interview