Life in Digital: Recent Episodes
Sphere Digital Recruitment
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector.
Brought to you by Sphere Digital Recruitment
In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.
Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.
Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the horizon for Multilocal over the coming year.
Whether you’re an advertiser, publisher, or digital strategist, this episode will help keep your finger on the pulse of the rapidly changing world of AdTech.
In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.
James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.
At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.
In this episode of Life in Digital, host James Everett sits down with David Sequeira (DSeq), EVP at Skai, to unpack his journey from media and advertising into the rapidly evolving world of digital commerce.
They explore Skai’s transformation from its origins as Kenshoo to a cutting-edge platform harnessing AI to drive smarter, more scalable retail media strategies. David shares insights into Skai’s newest AI offering—a breakthrough innovation that’s revolutionising how brands plan, optimise, and activate campaigns across the digital shelf.
The conversation also touches on the shifting role of search, the explosive growth of retail media, and how social commerce is reshaping the path to purchase. With deep industry insight and a forward-looking view, David outlines where brands should focus next.
Whether you’re a marketer, media strategist, or tech leader, this episode is packed with takeaways for staying ahead in a fast-changing digital landscape.
In this episode of Life in Digital, host Ed Steer sits down with special guest Luke Bristow, CEO at MNC, to unpack the evolving world of media, advertising, and creative production.
Together, they explore Luke’s career journey across in-house and agency roles, the pros and cons of outsourcing creative, and how brands can maximise ROI through smarter media planning. The conversation also dives into the impact of AI on content production, the value of transparent rate cards, and the shift towards full-funnel, agnostic media buying strategies.
Whether you're a marketer, media buyer, or brand leader looking to get more from your ad spend, this episode offers a fresh perspective on how to make modern media work harder.
In this episode of Life in Digital, host Ed Steer sits down with special guest Joe Evea, SVP Advertising & Retail Media at Titan OS, to explore the evolving landscape of CTV and retail media.
Together, they dive into the rise of FAST (Free Ad-Supported Streaming TV) channels, the growing opportunities for advertisers within CTV, and how to reduce wastage and maximise inventory across digital TV platforms. Joe also shares his perspective on how Titan OS is reshaping Retail Media to create more efficient, data-driven ecosystems for both consumers and brands.
Whether you're a digital strategist, media buyer, or just curious about the next frontier in TV advertising, this episode offers a forward-looking view into the technologies and trends shaping the future of CTV.
In this episode of Life in Digital, host Ed Steer sits down with special guest Natalia Vasilyeva, EVP of Marketing at Anzu.io, to explore how gaming has rapidly evolved into a powerful social and advertising channel.
Together, they discuss the rise of intrinsic in-game advertising, how Anzu.io is bridging the gap between Out-of-Home (OOH) and digital media, and why gaming is becoming part of the modern media mix. Natalia also shares her perspective on the importance of viewability, attention measurement, and brand uplift in proving the real impact of in-game campaigns.
Whether you're a brand marketer, media strategist, or simply curious about the future of gaming and advertising, this episode offers valuable insights into one of the fastest-growing areas in digital media.
In this episode of Life in Digital, host Matheus Maier sits down with special guest Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, to explore how digital marketing has transformed over the past 25 years.
Together, they unpack the evolution of search engines, the rise of AI in marketing, the impact of SERPs (Search Engine Results Pages), and what today’s marketers need to know about search traffic and website optimization to drive real revenue. Andy also shares valuable, actionable advice for those just starting out in the digital space—offering insights from decades of hands-on experience.
Whether you're a seasoned marketer or a newcomer to the digital world, this episode is packed with practical strategies, industry trends, and timeless wisdom to help you thrive.
LifeInDigital #SEO #Marketing
In this episode of Life in Digital, host Ryan Stewart sits down with Alison Harding, VP of Data Solutions at Lotame, to unpack one of digital advertising’s hottest topics: curation.
With deep experience in data strategy and adtech, Alison shares her career journey and gives insight into Lotame’s evolving role in the programmatic space.
They explore how the industry has shifted over the past year, why curation has become more than just a buzzword, and how it’s delivering real value to publishers, agencies, and brands alike. Alison also breaks down how curated solutions are helping advertisers reach audiences more effectively—while streamlining spend and improving outcomes.
Plus, they discuss the future of curation, its impact on programmatic, and how adtech companies can stay consumer-focused in today’s cost-sensitive market.
Whether you're in publishing, media buying, or data strategy, this episode is packed with insights on where digital advertising is heading next.
In this episode of Life in Digital, host Tina Smith sits down with Chris Pettit, founder of Revving, to uncover the hidden financial crisis impacting digital businesses. With two decades of experience across film, TV, music, and gaming, Chris shares how unfair financial gatekeeping led him to founding Revving.
They dive into why longer payment terms have become the norm, how industry giants are leveraging power, and why service providers are often left financially exposed. Chris also unpacks the systemic changes needed—and how Revving is working to fix the imbalance.
Whether you're a digital creator, agency leader or policymaker, this episode shines a light on a critical issue that's long overdue for change.
LifeInDigital #Podcast #FinTech #AdTech
In this episode of Life in Digital, host Stephanie Levinson sits down with Sebastien Lepez, founder of media agency Jolt Digital, to explore his dynamic journey through the world of media. From launching his career in Europe to navigating the fast-paced markets of Asia, Sebastien shares how his global experience shaped his vision for disrupting traditional media with data and tech.
Together, they dive into the local nuances of media strategy across regions, the evolving role of AI in the industry, and the challenges agencies face today. Sebastien also opens up about the reality of juggling entrepreneurship with personal life, and shares the kind of dream clients that fuel his passion.
Whether you're working in the industry or just curious about how the media landscape is transforming, this episode is packed with insights and industry news.
LifeInDigital #Media #Localisation
In this episode of Life in Digital, host Richard Morris is joined by Ali Manning and Adam Heimlich, co-founders of Chalice AI, to discuss how AI is reshaping the AdTech landscape.
Ali and Adam share their career journeys and what led them to launch Chalice, starting as a custom algorithms company and evolving to a platform integrating AI across the media buying process. They explain how Chalice is increasing the value of each ad opportunity and working to eliminate bias in digital advertising.
The conversation also touches on the wider adoption of AI in AdTech, the shifts they’re seeing across the industry, and how they’re navigating the challenges of growing a company while balancing family life.
Tune in for a thoughtful discussion on innovation, leadership, and the future of AI in advertising!
In this episode of Life in Digital, host Daniel Bolter is joined by Greg Friend, VP of Content, Strategy and Insights at Nativo, for a candid conversation about the changing landscape of AdTech and the power of content in modern advertising.
Greg walks us through his career journey and shares how Nativo is carving out a unique space in the industry by focusing on meaningful content experiences and smarter ways to measure success. From brand lift to ROI, Greg explains how brands can create more impact through strategy, storytelling, and innovation. He also offers honest advice for brands looking to cut through the noise and shares valuable tips for those just starting out in their careers.
It’s an insightful and inspiring conversation about making advertising better — for brands, publishers, and audiences alike.
In this episode of Life in Digital, host Marnie Senior sits down with Michael Hanbury Williams, UK Managing Director at Greenbids to discuss sustainability within the AdTech industry. Michael shares his journey into the role, what drew him to Greenbids, and how the company’s products help reduce the carbon footprint of digital advertising.
The conversation explores how AI is being used to decarbonize digital ads, the evolving state of sustainability in the AdTech space, and the challenges still faced by the industry. Michael also discusses Greenbids’ future plans, including new markets and upcoming collaborations.
Tune in for a deep dive into the intersection of technology and sustainability in the digital advertising world.
In this episode of Life in Digital, Ed sits down with Alex Stil, CCO at Verve to discuss Alex’s career journey, exploring his experiences and key moments that have shaped his path in the industry.
Together they dive into the hot topics in AdTech today, including brand safety, the rise of Connected TV (CTV), and the impact of AI on media planning and productivity. Alex shares his expert insights on the challenges brands and advertisers face, the shifting media landscape, and how AI is driving efficiency and innovation across the industry.
If you’re interested in staying up to date on all things AdTech, make sure to tune in!
In this episode of Life in Digital, host Ryan sits down with Suzanna Chaplin, Founder and CEO of esbconnect, to dive into her career journey and the transformative power of email in the digital landscape.
They explore how Suzanna has switched up the culture at esbconnect to drive both productivity and innovation. Plus, Suzanna shares how her company is helping businesses enhance targeting, maximize ROI, and implement advanced email strategies.
They also tackle the growing importance of identity resolution and how AI is shaping the future of marketing. Tune in for a thought-provoking conversation on optimizing digital communication, boosting customer engagement, and the technologies that are changing the marketing game.
In this episode of Life in Digital, host Marnie Senior sits down with Michael Djan, Managing Director at Feenix Talent, to dive into his career journey, and the fast-changing world of AI, tech, and youth culture. They explore how gaming is becoming the new social hub and what brands are really looking for in today’s market. Michael also shares expert advice on navigating challenges like redundancy.
Want to stay up to date on the ever-evolving digital landscape? This is a must-listen episode!
In this episode of Life in Digital, Dan sits down with Ken Johnston, Global Head of Sales at Dianomi, to explore the evolving world of digital advertising.
They dive into the latest marketing trends shaping financial and luxury brands, and key strategies for refining digital advertising. Ken also gives us a glimpse into what’s next for Dianomi in terms of growth and innovation.
Whether you’re a marketer, advertiser, or just curious about the world of digital media, this episode is packed with insights you won’t want to miss.
Tune in!
In this episode of Life In Digital, Ed sits down with Jason Warner, Managing Director UK and EMEA at SBS, to explore creating inclusive workplaces in the age of hybrid working.
They explore embracing DE&I initiatives, building thriving communities, and the future of flexible working in a post- pandemic world.
Make sure to tune in!
In this episode of Life in Digital, host Ed Steer sits down with Andrew Mole, Founder and CEO of PubX, to explore the dynamic world of media publishing. Andrew shares how PubX helps its customers maximise revenue in an increasingly competitive market. They dive into the challenges publishers face today, including the role of AI in content creation and curation, as well as how outsourcing and flooring are transforming business strategies. If you're interested in Ad/Pub Tech, this is a must listen!
In this episode of Life In Digital, host Ed Steer sits down with Oliver Klander, Commercial Director, MENA at Liveramp to discuss his career journey, sharing insights into his work launching the Middle East market and how Liveramp enables businesses to connect platforms and unlock data, leveling up their media strategies. For an insightful conversation on innovation, data connectivity and the future of the retail media space, make sure to tune in!
In this episode of Life in Digital, host Dan Bolter sits down with Rob Webster, founder of TAU Marketing Solutions, to dive into the future of AI in marketing.
Rob reveals how his company is helping brands harness AI, the challenges the industry faces, and the exciting possibilities ahead. From building trust in AI to predicting the future of marketing, this episode is packed with insights you won’t want to miss.
In this episode, Dan Bolter sits down with Matt Sattel, Chief Revenue Officer at OpenX, to discuss his transition from the buy-side to the supply side and the evolution of digital advertising. He shares his views on Supply Path Optimization (SPO) as well as OpenX’s approach to privacy and compliance, how they’re handling curation, and what's coming next in the industry. Plus, he offers his predictions for the future of AI in digital advertising.
Make sure to tune in!
In this episode, Ryan Stewart sits down with Ben Beishon, Head of Client Services at AudienceStore, taking us through the fast-evolving world of programmatic advertising. From his early days at TMWI to now, Ben shares how the industry has transformed and how AI is driving smarter marketing – while still keeping that human touch.
If you're looking to stay ahead in programmatic, this is not one to miss!
In this episode of Life in Digital, our host Ed Steer sits down with Nick Henthorn, SVP of Sales, EU at InfoSum, to explore the world of data collaboration and the groundbreaking solutions InfoSum is bringing to the table. Nick delves into his role at InfoSum, shedding light on the key responsibilities he oversees and how his work helps drive the company’s mission forward.
Tune in as they discuss what sets InfoSum apart in the competitive data collaboration space, the challenges their customers face, and how the company’s cutting-edge technology addresses those issues. Nick also shares his insights on the future of data collaboration, highlighting where companies should focus their efforts in 2025 and which industries are poised for the most innovation.
Plus, get the inside scoop on some of InfoSum’s newest products and how they’re tackling some of the biggest challenges in data privacy and collaboration.
Whether you’re in data, tech, or just interested in the future of digital collaboration, this episode offers valuable insights from one of the leading voices in the industry.
Tune in now!
In this episode of the Life in Digital Podcast, we sit down with Kianna Briggs, an expert in diversity, equity, and inclusion within the recruitment industry.
Kianna shares her journey from advertising to her current role at Mediabrands UK, offering valuable insights into how businesses can tackle bias and build truly inclusive hiring processes.
We dive deep into the challenges of creating diverse workplaces, particularly for those navigating industries where inclusivity is still a work in progress.
Kianna opens up about her personal experiences as a Black woman in recruitment, the importance of networks like the Black Recruiters Network, and how companies can make real, meaningful progress toward diversity.
Tune in for actionable advice on eliminating bias in hiring, what organisations are getting right (and wrong), and the steps you can take today to create a more inclusive workplace.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In our latest episode of Life in Digital, we spoke to Simon Stone, GM International (EMEA & APAC) at LoopMe
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Episode description
In our latest episode of Life in Digital, we spoke to Daniel Pirchio, Founder and CEO at Onetag, about the evolution of the company from his first teenage venture to market-leading global curation platform.
Daniel Pirchio: https://www.linkedin.com/in/danielpirchio/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In our latest episode of Life in Digital, we spoke to Fabio De Bernardi, VP of Business Development at Adverity about how marketers can use their tool to measure performance and take control of data.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In this episode, we sit down with Dan Shering from Decentriq to explore the groundbreaking role of clean rooms in unlocking the world’s most sensitive data for secure and effective data collaboration.
Decentriq is at the forefront of transforming how organisations can share and analyse data without compromising privacy or security.
Dan takes us through the technology behind clean rooms, their impact on industries from healthcare to finance, and how they enable companies to collaborate without exposing sensitive information.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In our latest episode of Life in Digital, we spoke to Paul Evans, Founder and Fractional CMO of SixtyForty Marketing, about his extensive career, what he believes is the real definition of marketing, and his hopes for the industry in 2025.
Paul Evans: https://www.linkedin.com/in/sixtyfortycmo/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In our latest episode of Life in Digital, we spoke to Hugh Stevens, Managing Director at Liveramp.
Hugh Stevens: https://www.linkedin.com/in/hugh-stevens-hugh7982/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
In our latest episode of Life in Digital, we spoke to James Macdonald, Co-founder and Chief Revenue Officer at Limelight Inc, about his career journey from journalism to adtech, the principles at the heart of his company, Limelight, and marketers can overcome the challenges of cookie deprecation in the coming years.
James Macdonald: https://www.linkedin.com/in/jimmiemac/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
In our latest Life in Digital episode, we spoke to Catherine Murray at Utiq about her move from publishing to adtech, and about how the advertising industry needs to work with publishers, and for consumers, to deliver results for both in today’s privacy-centric landscape.
Catherine Murray: https://www.linkedin.com/in/catherine-am-murray/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
The fight against ad fraud in 2024 requires a new approach. In our latest Life in Digital episode, we spoke to Elliot Hill, CMO at VeraViews, about how innovative technology and working as a community can help the advertising industry to tackle this growing threat.
Elliot Hill: https://www.linkedin.com/in/elliot-j-hill
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B adtech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms.
As online misinformation becomes increasingly complex and difficult to identify, track, and eliminate, Emma shines a light on Zefr’s developing technologies and approaches that are making headway; enabling brand suitability and safety within walled garden environments, such as Meta, YouTube, and TikTok.
The success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more.
Charlie Patel: linkedin.com/in/charlieparkespatel
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Smart technology is making digital advertising more data-driven, automated, and responsive.
Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the philosophy of our latest Life in Digital Podcast guest, Evgeny (Ev) Popov, in his role as international Executive Vice President & General Manager, International at Verve Group.
With 20 years experience spanning digital operations, technology and product development, and data management, Ev shares his views on the biggest industry trends and how they will intersect – including artificial intelligence (AI) and consumer privacy.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Retail media has become a go-to channel within the advertising industry over the last five years. But with larger retailers levelling out in terms of capabilities, where do we go from here? In our latest Life in Digital episode, we spoke to Alice Anson, Digital Media Director of Nectar360, a loyalty insights and media services agency, and owners and operators of Nectar, the UK’s largest loyalty programme.
Alice Anson: linkedin.com/in/alice-anson
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
In our latest episode, we spoke to Nick Morgan, CEO and Founder of Vudoo, the content transaction company and in-stream checkout pioneer.
Vudoo operates in the commerce media space. Its in-stream checkout technology facilitates purchases within content, meaning shoppers can buy items seamlessly at the moment of inspiration and media owners can retain audience engagement.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Want to learn more about how you can become a more responsible marketer and start to move the needle on sustainability in advertising? Listen to Hannah Mirza, Founder of the Responsible Marketing Agency, who reveals how to make your marketing more environmentally-friendly.
Hannah Mirza: https://www.linkedin.com/in/hannahevershed/
Responsible Marketing Agency: www.responsiblem.com
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Where AI is concerned, marketers and creators are understandably cautious about how fast technology is moving. But at the same time, they could be missing out on some big wins when it comes to time and efficiency.
In our latest episode of Life in Digital, Automated Creative Global Head of Creative Strategy Amy Wright discusses how AI is empowering marketers to improve the performance of campaigns in-flight, among other applications. She also charts her history of embracing disruptive technology and details the rise of intelligent platforms in a working context.Amy Wright: https://www.linkedin.com/in/amywrightwrites/
Automated Creative: https://automatedcreative.net/
Join our host, Ed Steer, as he sits down with Paul Gibbins, Digital Sales Director (UK and South) at RTL AdConnect.
RTL AdConnect is the global hub for leading premium media brands. With International Advertising Solutions, a global Total Video Inventory, they are the key to unlocking a total media: offer.
Tune in to hear all about RTL Adconnect and unlocking brandsafe broadcast!
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Sustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers.
In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns. Vincent reveals why emissions reductions are good for business and how to instigate change at the pace that’s required, even if it seems small. In fact, IMPACT+ has launched their ESP (Environmental Sustainability Platform) to help businesses accelerate their environmental goals without hindering marketing performance.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Today’s episode features Jeff Ragovin, President at Fyllo. Fyllo are dedicated to driving superior results in a privacy-centric environment. Leveraging access to the world's most forward-thinking audiences and the most comprehensive contextual platform, Fyllo's cutting-edge advertising solutions are relied upon by Fortune 500 corporations and emerging brands alike to enhance their reach, optimize efficiency, and maximize ROI.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Today’s episode features Sarah Lawson Johnston, Chief Revenue Officer at Covatic, a trailblazer in helping media companies deliver addressable advertising while protecting personal data.
Sarah was part of the early Covatic team that, as far back as 2017, bet on privacy becoming a make-or-break issue in online advertising. Its prescience paid off: Covatic counts Bauer and Comcast among its clients and completed a US$5 million Series A fundraising in May. She was made Chief Revenue Officer of the company in 2023.
As the advertising industry scrambles to get to grips with the death of third-party cookies and increasing legislation, Sarah gives us her on-the-ground take on the state of digital privacy.
You can find the full episode and more on our Life in Digital podcast. Visit Covatic to learn more about how you can protect user privacy while maximising addressable reach.
James Brown: https://www.linkedin.com/in/james-brown-1095a35/
Earn It: https://youearnit.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Rohan Castelino: https://www.linkedin.com/in/rohancastelino/
IRIS.TV: https://www.iris.tv/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Dean Nagib: https://www.linkedin.com/in/dean-nagib-b9325015/
Cedara: https://www.cedara.io/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product, and creative talent globally. Each episode of the Life in Digital podcast speaks to leaders in the digital sector about their expertise, experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts, Ed Steer and Dan Bolter, every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
Maximising Attention Across Mobile
Adludio is a technology company driven by AI and it specializes in delivering premium mobile advertising. It does this through an end-to-end solution comprising creative concepts and can built media insights and analytics.
'We are about delivering interactive, sensory and gamified creative'
Join us as we sit down with with Benjamin Arnold, President, North America at Adludio, to discuss everything about AI in mobile advertising.
Adludio: https://www.adludio.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website!
www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Join our host, Ed Steer as he sits down with Richard Ottoy, GM, EMEA at Sharethrough to talk about unique solutions which help advertisers drive attention, understanding human preferences and behaviours and reducing carbon emissions.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Collaboration. Culture. Growth.
Three levers that all marketers need to hit in order to be successful. But with so much on their plates, how do they juggle it all and continue driving the business forward?
Join us as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com, to discuss how marketers can leverage partnerships for success, lean into periods of economic stability, and play a role in how company culture is developed.
Cristy Garcia: https://www.linkedin.com/in/cristinaebert/
impact.com: https://impact.com/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website!
www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
In the latest episode of Life in Digital, we’re joined by Vyde CEO and Co-Founder Sam Peters, to talk about the role of creativity in advertising, the power of conversational formats and how innovative technologies like Vyde can harness the power of AI to engage audiences – and drive attention.
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Sustainability is more than just a buzzword in advertising - it’s the future of ad tech. And with the current economic climate, it’s key that businesses start making moves to not just future-proof their business, but also help create a more sustainable future for the industry.
Join us as we sit down with Susan Kravitz, Head of Commercial Operations, Americas, at SeenThis, to discuss how advertisers and publishers can come out stronger in the face of growing sustainability challenges, and the small steps we can start taking towards a greener industry today.
Susan Kravitz: https://www.linkedin.com/in/kravitzsusan/
SeenThis: https://seenthis.co/
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
The digital media landscape has changed beyond recognition in recent years, as publishers and advertisers strive to cut through the noise of up to 10,000 ads that bombard consumers every day.
In the latest episode of our Life in Digital podcast, we’re joined by Adnami MD, James Upson, to discuss how high-impact advertising is making waves not only as a naturally engaging format, but is helping to create a more sustainable ad ecosystem by reducing ad wastage and making the supply chain more efficient.
James Upson: www.linkedin.com/in/jrupson/
Adnami: www.adnami.io
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.
Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
As the world of sports sponsorships becomes increasingly complex, the power of data-driven insights and AI is more important than ever. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Jay Prasad, Chief Executive Officer at Relo Metrics, to discuss the innovative strategies and best practices for optimizing sponsorship investments and retaining revenue in a competitive market.
"It's essential to leverage data and AI to make informed decisions and maximize the ROI of sports sponsorships while also engaging fans and enhancing their experience."
Join us as Jay shares his insights on the rapidly changing landscape of sports sponsorships, the role of AI in analyzing and optimizing sponsorship investments, and the importance of delivering actionable insights to brands, teams, and leagues. He also discusses the challenges and opportunities presented by the convergence of live broadcasts, social media, and streaming platforms in the sports industry.
Jay Prasad brings over twenty years of experience in the technology and software sectors, with extensive executive leadership in ad tech and the metrics and measurement industry. As CEO of Relo Metrics, he leads the development of the AI-powered sports sponsorship intelligence platform, helping major sports leagues and sponsorship brands make data-driven decisions to optimize their investments and drive revenue growth.
Relo Metrics: www.relometrics.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital is a specialist in placing marketing, sales, analytics, product, and creative talent globally.
Catch up on all previous episodes via our website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Join us as we discuss the critical role of sustainability in the advertising industry with Harvin Gupta, Head of Commercial Partnerships at Scope3. Discover how Scope3 is empowering advertisers to reduce their carbon footprint and contribute to a greener future.
Harvin Gupta: www.linkedin.com/in/harvingupta/
Scope3: www.scope3.com
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
As the talent landscape evolves, inclusive recruitment is becoming a top priority for companies looking to create diverse and inclusive work environments. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Cynthia Gomez and Jennifer Nickrenz, Global Senior Talent Parters at Taboola, to discuss the strategies and best practices for attracting and retaining top talent in a competitive market.
"It's crucial to build a culture of internal mobility and promote a healthy work-life balance to prevent burnout and attrition."
Taboola: www.taboola.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital is a specialist in placing marketing, sales, analytics, product, and creative talent globally.
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
As attention metrics revolutionize the advertising landscape, industry professionals must adapt their strategies to effectively capture and measure ad success. With ad performance relying more on the attention garnered than mere impressions, it's time to explore the power of attention in the digital advertising world.
We're back with a thought-provoking episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Mike Follett, MD of Lumen, a leading attention technology company, to discuss the future of digital advertising and the significance of harnessing attention metrics for optimized ad campaigns in a cluttered online environment.
“It’s essential to shift our focus from counting impressions to truly capturing attention.”
Mike's profile: www.linkedin.com/in/mike-follettLumen: www.lumen-research.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Female-founded teams perform 63% better than male-founded teams and generate 35% higher return on investment for VC investors. Despite these impressive numbers, female founders only receive 2% of the investment capital available from Angels and VCs, making the need for more support and investment in women-led businesses crucial...
Our latest episode of the Life in Digital Podcast is a must-listen for anyone interested in the challenges that female entrepreneurs still face in today's world. We sit down with Jo Eckersley, the founder of Bubbl Tech, a mobile marketing technology company, to discuss her journey and the struggles of female founders.
We also delve into the role of mentorship and networking in supporting female entrepreneurs, stressing the importance of honest conversations about mental health challenges and the need for successful female founders to mentor others coming up through the ranks. Don't miss this inspiring episode as we celebrate International Women's Day on March 8th.
Jo's profile: www.linkedin.com/in/joeckersley
Bubl: https://bubbl.tech/
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
Looking for insights on how to make recruitment and hiring more accessible and inclusive for everyone?
In the second episode of our 'Leading with Inclusion' series on the Life in Digital podcast we're joined by the brilliant Jennie Child, Founder of Balance, to talk about inclusive hiring for neurodivergent talent.
Jennie shares what hidden barriers and unintentional biases can exist within the hiring process. How "culture fit" in the creative and media industries can lead to homogeneity and exclusion.
Jennie also emphasises the importance of making adjustments and accommodations for candidates during the hiring process and recognises the challenges that neurodivergent individuals may face in getting accurately diagnosed with conditions like autism.
This episode offers valuable insights into how we can create a more inclusive and accessible hiring process for all individuals.
Jennie Child: www.linkedin.com/in/jenniechild
Balance: balanceandinclusion.com
The Inclusive Hiring Digest: balanceandinclusion.com/inclusivehiringdigestnewsletter
Ellie Middleton (Founder of the unmasked): www.linkedin.com/in/elliemidds
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Welcome to 'Leading with Inclusion', a new series on the Life in digital podcast that provides tangible tools and insights for diversity, inclusion and equity in the digital sector.
In this series, we will be talking to industry leaders, experts and advocates who are driving change within their organizations and pushing for a more inclusive digital landscape.
Our podcast started in the midst of the Black Lives Matter movement and DEI is something we want to keep front of mind for our listeners.
We're kicking off with Naren Patel, trustee of NABS and Founder of Media For All [MEFA].
MEFA came about after Naren discovered that despite over 200,000 Londoners working in media, less than 10% of the workforce is non-white, and less than 4% hold positions in c-suite groups.
What started as a speed mentoring session where all the industry leaders were people of colour, quickly turned into the network MEFA, representing and supporting hundreds of Black, Asian and other Ethnic talent in the media industry.
Naren Patel: https://www.linkedin.com/in/naren-patel/
MEFA: https://www.mediaforall.org.uk/
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
With third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually.
Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallin, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less future fast approaching…
“It’s happening and it’s important that brands and agencies are making these pivots.”
Erin's profile: www.linkedin.com/in/erinkmccallion
GumGum: gumgum.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026.
“We’re at a critical junction where media companies are realizing, they need to do more…”
On this week’s episode of the Life in Digital Podcast: The US Edition, Dan and Joe Lospalluto, US Country Manager for ShowHeroes, discuss the creativity within CTV and how ShowHeroes can help Media and Publisher clients monetize this.
Joseph Lospalluto: www.linkedin.com/in/josephlospalluto
To find out more about ShowHeroes, please visit their website: https://showheroes-group.com/
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com
“There are so many new creative formats emerging to get customers to interact, whether this includes QR codes or voice commands – there’s been a big surge within the CTV space.”
On this week’s episode of the Life in Digital Podcast, Ed spoke with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes, to discuss the future of CTV within the Media and Publishing industry across the UK and Europe.
Stay tuned as we will be releasing a special episode for the US markets in the coming weeks.
To find out more about ShowHeroes, visit their website here: https://showheroes.com/
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”...
This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term growth and driving sales across the US and globally.
Tom Jenen: www.linkedin.com/in/jenen
To find out more about Brand Metrics, please visit their website: www.brandmetrics.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
“First-party data is everything in the future, that’s the first thing that broth brands and publishers need to understand”
Our next guest of the Life in Digital Podcast: The US Edition is James Prudhomme, Chief Revenue Officer at Optable, to discuss all things about first-party data, data clean rooms, and how the US is adopting these practices.
James Prudhomme: www.linkedin.com/in/jamesprudhomme
To find out more about Optable, please visit their website: www.optable.co
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Trigger warning - traumatic birth
Nothing can prepare you for a difficult birth and our next Life in Digital podcast guest, Natalie Dawson, Strategic Agency Sales Director at The Ozone Project, shared the trauma she experienced giving birth to her beautiful son, who was born with William’s Syndrome, and her journey back to work where she continues to grow and the lessons she is bringing now she is approaching her second maternity leave…
Natalie Dawson: www.linkedin.com/in/natalie-dawson
The Ozone Project: www.ozoneproject.com
Resources mentioned:
https://pregnantthenscrewed.com/
https://comebackcommunity.co.uk/comeback-coach/
Donate here: https://www.justgiving.com/fundraising/liam-dawson
Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
49% of consumers today who depend on influencer recommendations to make purchasing decisions.
“The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…”
Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-influencers and the future of advertising.
To find out more about impact.com, please visit their website: impact.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Our Life in Digital Podcast has gone Stateside! Hear from our VP, North America, Dan Bolter as he hosts leaders from the digital space. New Episodes every month - subscribe to be the first to hear.
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
“Everyone chases engagement…that space is very crowded – why not look at disengagement?”
On this week’s episode of the Life in Digital podcast, Ed spoke with Jahanzeb Alvi, Growth Director at Exit Bee to discuss consumer journeys, micro-moments and how Exit Bee uses this information to make valuable decisions and target consumers effectively when they are disengaged.
As a start-up, Exit Bee have a lot of room to grow! They’re working on an exciting programmatic road map meaning soon they’ll be able to start programmatically. They are also always continually looking at audience infinities, journeys, and how users behave and engage, figuring out these audiences in a private, respectful way to deliver better experiences whether they’re onsite or ads.
Listen and subscribe to the Life in Digital Podcast. We’re available on all major podcast platforms.
Listen to the full episode now, link in the comments.
On this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers.
Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of research titled, 'The White Paper' which discusses this further.
To find out more about Playground xyz, visit their website: https://playground.xyz/.
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Advertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science.
Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the future of brands.
We jumped straight into this episode so no introduction from Ed as the guys were busy talking about the results of the Tailify values test…
References:
Values-test
To find out more about Tailify, please visit their website: www.tailify.com
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA Heroes Awards’.
Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDecaux and the wider OOH space.
References:
- Location Matters
- GumGum Life in Digital Episode
To find out more about JCDecaux, please visit their website: www.jcdecaux.co.uk
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
This week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead.
Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies.
He shares how attention and attribution will evolve and become more significant over the next 12 months.
To find out more about GumGum, please visit their website: www.gumgum.com
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
During a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data.
It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy.
James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital Podcast. James goes into detail about the emergence of data clean rooms in the Ad Tech industry and how this platform creates a secure and compliant space for companies who are tackling the loss of third-party cookies.
To find out more about Optable, please visit their website: www.optable.co/
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
“Almost 60 per cent of women regularly experience microaggressions at work”.
To kick off 2022, we have a special bonus episode with Karen Carter, COO at Bloom. Bloom is a professional network for women in communications that champion women in all stages of their careers.
Ed and Karen go into depth on how industries can tackle unconscious gender biases, barriers women face to equality and shining light on the overall challenges women encounter in the workplace.
To find out more about Bloom, please visit this website: www.bloomnetwork.uk
Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands!
Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content.
To find out more about Verasity’s mission is to significantly increase engagement and advertising revenues for video publishers on any video platform, please visit their website: https://www.verasity.io
Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices.
Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who are looking for a barrier-free entry into the programmatic world. CTV remains a vulnerable ecosystem with plenty more standardisation to take place.
Find out more about Admixer and their personal approach to help businesses turn programmatic advertising into a scalable revenue channel by visiting their website: https://admixer.com/
Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Our latest guest on this week’s episode of the Life in Digital podcast, Nick Pinks, CEO and Founder of Covatic goes into depth on how personalisation can still be formed whilst prioritising consumer privacy.
In this episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution, discussing how the industry is making reparations from the impact of Covid, and insight into the future of the Ad Tech industry.
Covatic: covatic.com
Nick Pinks: www.linkedin.com/in/nicholas-pinks/
Sphere Digital are specialists in placing marketing, sales, analytics, product
& creative
talent globally
www.spheredigitalrecruitment.com
The amount of pirate websites and apps is on the rise and it’s now easier than ever to find and consume content via channels that are engaged in IP crime.
It’s estimated that the top pirate web domains earn around $7 million in ad revenue annually.
In this week’s episode of the Life in Digital Podcast, Ed chats with Peter Szyszko, CEO and Founder of White Bullet, a software company which sits at the intersection of content protection and brand safety.
Whether you work for a brand, publisher, agency or have any involvement with the world of online advertising, this week’s episode promises to provide you with some interesting insight into the murky world of digital piracy, and what companies need to do to protect their IP and ensure their brand is safe online.
Peter Szyszko: www.linkedin.com/in/peterszyszko
White Bullet: www.white-bullet.com
Sphere Digital are specialists in placing marketing, sales, analytics, product & creative talent globally
www.spheredigitalrecruitment.com
Diversity, inclusion, equality… it’s fast making its way to the top of the agenda for most businesses.
However, more is still needed to be done to move the topics away from simply a box ticking exercise to one which drive positive change and involves everyone at every level across an organisation.
In this week’s episode of the Life in Digital Podcast, Amy spoke with the incredible Jasmine Dotiwala.
For those unfamiliar with Jasmine’s experience, she’s currently part of Netflix’s UK Editorial and Publishing team and has built an enviable career in the world of TV and media, holding positions with Viacom, the BBC, ITV, Channel 4 and Sky.
Alongside these roles, in her roles as Head of Youth Engagement, Head of New Talent and now advisor at Media Trust, Jasmine has been instrumental in creating new pathways for talent from all backgrounds to get into the media and creative industries.
Jasmine Dotiwala: www.linkedin.com/in/jasminedotiwala
Media Trust: mediatrust.org
In this week’s episode of the Life in Digital Podcast, Ed caught up with Matthew Newcomb, CEO of Inskin Media, the global leader in delivering unmissable and unforgettable digital advertising campaigns for brands.
Throughout this episode, Matthew talks to Ed about how Inskin’s platform generates greater attention online for their clients, the role of creativity in effective brand campaigns and driving sales, as well as the future of advertising experience online for consumers.
Matthew Newcomb: www.linkedin.com/in/matthewnewcomb/
Inskin Media: www.inskinmedia.com/
For anyone looking to grow their teams in the coming months and create a hiring process that centers around focusing on the right values and behaviours then this episode isn’t one to be missed.
Amy speaks to Kitty Day, Head of Talent at A Million Ads, the personalisation experts who help their clients harness data to create personalised advertising with more context and relevance to better connect with people.
Kitty shares her experiences of how to create a culture that’s transparent, inclusive and fun, as well as why A Million Ads concentrate on hiring for culture-add rather than culture-fit.
For more information on A Million Ads and how they’re helping their clients leverage the power of proper personalisation to drive their campaigns and create more powerful engagement, make sure to visit their website: https://www.amillionads.com/
Kitty Day: https://www.linkedin.com/in/kitty-day-ba7739b0/
Effectively measuring brand lift, disruption to and by publishers in recent years, the need to deliver the right content to engaged audiences – the list of topics dominating the industry is a diverse one.
In our latest episode, Ed’s joined by industry heavyweight Tom Jenen who’s currently working as Brand Metrics’ Chief Revenue Officer, but who’s also an experienced advisor and Director for a multitude of technology and media businesses globally.
We’re lucky enough to have Tom breakdown his 20+ years in the industry, as he covers the journey which has taken him to his current role, and the work he and the Brand Metric team are doing.
Tom Jenen - www.linkedin.com/in/jenen/
Brand Metrics - www.brandmetrics.com/
WomenPresent - www.linkedin.com/company/womenpresent
Creating a diverse, equal, and inclusive company, it’s been a topic on many companies’ agendas for a while now.
But where do you start, what journey do you need to go on and what organisational changes do you need to make to drive a culture shift and bring D&I to the forefront?
This week, Amy’s joined by Akama Davies, Director of Global Solutions & Innovation at Xaxis and Co-Founder of We are Stripes, a DEI consultancy whose mission is to address the ethnic imbalance in the creative and advertising sectors.
In one of our most relevant discussions to date, Akama talks Amy through the work the team at We are Stripes are doing to support companies in their quest to address their approach to delivering robust, genuine D&I talent strategies.
The pair also discuss the media and wider societal impacts surrounding race and the Black Lives Matter movement have had on D&I, as well as how us as individuals can drive change and create positive actions within the workplace.
For anyone seeking to address their D&I policies in 2021, the actionable takeaways Akama shares throughout the discussion are not to be missed.
Akama Davies: www.linkedin.com/in/akama-davies-84537015/
We are Stipes: www.wearestripes.org.uk/
Xaxis: www.xaxis.com/
As the wants and needs of the consumer change, the role of conversational advertising allows for better engagement, two-way conversations and ultimately puts the user experience front and centre.
On this week’s episode of the Life in Digital Podcast, Ed’s joined by Steffen Svartberg, Founder and CEO of Cavai, a conversational advertising platform which allows for more captive and valuable ad experiences on display, mobile and video.
For more information on Cavai and the work they’re doing to help brands build their reputation and engagement with consumers through conversational advertising, take a look at their website: https://cavai.com/
Steffen Svartberg: https://www.linkedin.com/in/steffensvartberg/
Company culture has been impacted significantly over the past 12 months. The best businesses have put their people at the heart of their strategies and have worked hard to maintain a great culture and high levels of engagement.
On this week’s episode of the Life in Digital Podcast, Amy’s joined by Matthew Goldhill, Founder and CEO of Picnic, a social display ad marketplace which enables better, more engaging advertising campaigns for brands.
We dive into the unique challenges and opportunities that remote working has presented Picnic, when it comes to maintaining a great company culture, and what lies ahead when it comes to creating an engaging work environment that works for everyone.
Picnic: https://www.picnic-media.com/
Matthew Goldhill: https://www.linkedin.com/in/matthewgoldhill/
With new technologies, platforms and opportunities to reach consumers emerging at almost breakneck speeds, has the focus on the importance of delivering engaging creative been forgotten along the way?
Welcome to the 3rd episode of this year’s Life in Digital Podcast series hosted by Ed Steer. Today we’re joined by Simon Kvist Gaulshøj, CEO of Adnami to talk about the Importance of the Creative in Ad Campaigns.
For more information on Adnami and how they’re delivering high impact campaigns for brands, visit their website: www.adnami.io/
Subscribe to the Life in Digital Podcast and watch exclusive videos via our website today: www.spheredigitalrecruitment.com/life-in-digital-podcast
For most businesses, remote onboarding and managing a more remote workforce has become a priority since March 2019.
Businesses who can hire, develop and retain talent as the world evolves will hold a competitive advantage.
Attracting, training and retaining the very best talent, that powers your business, has never been more important.
Daniel "DanTheAgencyMan" de la Cruz, Founder at Polymensa, has researched 41 carefully selected agencies and technology vendors to understand what makes a “best in class” virtual onboarding experience.
Ed caught up with Daniel to share his findings.
You can download the full report via our website: https://www.spheredigitalrecruitment.com/blogs-and-insights/virtual-onboarding-webinar
IR35 legislation is changing on 6th April 2021. Listen to our live webinar, recorded on the 17th of February, where Sphere were joined by the experts at Kingsbridge on how to remove the risk of IR35 from your business.
We will be hosting live industry events throughout the year and will share these recordings via our Life in Digital podcast.
If you have any questions, please reach out to our contract team directly. Details can be found via our website: https://www.spheredigitalrecruitment.com/consultants?position=contract
“I’m a big believer in a more diverse internet, and I think that’s part of what partnerships do. They create more and more relationships rather than everyone stuck having to work with Facebook and Google."
This week we’re joined by Owen Hancock, Marketing Director, EMEA at Impact – a partnership automation platform that enables better, more effective partnerships across the marketing lifecycle at scale.
In this episode of the Life in Digital Podcast, we look at how Owen, and the team at Impact, are helping businesses identify partnership opportunities and leverage their value as the world around us continues to change and evolve.
Owen and Ed touch on the change in trends over the last 12 months, brought on in part due to COVID-19, but also a change in the ways in which brands want to reach their target audiences.
Finally, Owen shares some great insights into how, as a global business, Impact brilliantly dealt with the challenges of 2020, the effects that change and uncertainty had on its team, and how they are kicking on this year and continuing to go from strength to strength.
www.spheredigitalrecruitment.com/life-in-digital-podcast/life-in-digital
Check out Impact and the work they’re doing with brands to deliver true value from their partnership opportunities: https://impact.com/
Owen Hancock: https://www.linkedin.com/in/owen-hancock-10449a23/
In the final episode of this season’s Parenting is a Juggling Act, I’m humbled to be joined by Niki Stoker, mother of Fred and Chief Operating Officer at A Million Ads.
Niki endured a rollercoaster of a journey into motherhood, including an ectopic pregnancy that left her feeling that she and her husband would never conceive.
Her story is one of hardship, endurance and in the end, hopefulness.
If you are struggling with any of the topics mentioned, please reach out to myself (Amy) or Niki (our details are below)
Links:
Niki Stoker: www.linkedin.com/in/niki-stoker-9120205/
Amy Wright: amy@spherelondon.co.uk
A Million Ads: www.amillionads.com/
Pregnancy Support Hotlines: www.supportline.org.uk/problems/pregnancy-and-infertility-support/
I’m proud to be joined by Claire Leon, mother of 3 and co-founder of Acorn Intelligence – a technology-enabled Amazon sales agency.
Claire’s youngest was just 2 years old when she launched the business and since then they have seen huge growth.
Claire shared her experience raising a small family whilst at Amazon, her difficulties in pregnancy and childbirth, launching a start-up, juggling a career with a husband in a global role, and the importance of delegating.
Links:
Claire Leon: https://www.linkedin.com/in/claireleon/
Acorni-i: https://acorn-i.com/
Ross Caveille: https://www.linkedin.com/in/rosscaveille/
Watch Tiffany Dufu 'Drop the Ball Instead of Trying to Do It All': https://www.youtube.com/watch?v=iiS11hJKVu8&t=294s
Read Tiffany Dufu 'Drop the Ball': http://tiffanydufu.com/drop-the-ball
Listen and watch more of the Life in Digital podcast series via our website: https://www.spheredigitalrecruitment.com/life-in-digital-podcast/life-in-digital-season-2
In our 2nd episode of Parenting is a Juggling Act, we're joined by Marie Wright (Executive Coach, Life Coach, and all-around brilliant human!).
She shares not only her experience of raising a family but how she has helped 100’s of other men and women on their journey back into work and regaining their confidence.
Marie Wright: https://www.boldbeancoaching.com/
Blog and Sign Up to Newsletter: https://www.boldbeancoaching.com/blog
“We need to see people as business-critical”, Ete Davies, CEO of Engine, shares how we can learn from parents who maintain high performing roles. As someone who has been a single parent whilst managing his career into MD and CEO positions, Ete understands how important it is to listen and accommodate the lives of the people you employ.
Building high performing, resilient teams? It starts with trust.
Links: Ete Davies: https://www.linkedin.com/in/etedavies/
Engine: https://enginegroup.com/uk/
AnalogFolk: https://analogfolk.com/
Creative Equals: https://www.creativeequals.org/
She Says: https://weareshesays.com/
We are Stripes: http://www.wearestripes.org.uk/
Culture Heroes: http://www.cultureheroeshq.co.uk/
www.spheredigitalrecruitment.com/life-in-digital-podcast
“A time to rebuild businesses” is the theme of our final episode of Season 1's Life in Digital podcast and is a quote from our guest, Simone Harvey, Director of The Unmistakables.
The Unmistakables are a diversity and culture agency and Simone was the perfect guest to round off what’s been an incredible couple of months speaking to leaders and shapers of the digital sector.
We started this podcast in response to the accelerated changes happening in the digital sector in light of the pandemic and the snowball effect that the Black lives matter movement has had on how we think and talk about diversity in businesses.
I hope you will join me in listening to our final episode where we discuss the importance of diversity and building an inclusive team, and how data is vital in holding us accountable to the promises made in 2020.
Simone has over 10 years comms experience. She’s worked on campaigns for some of the world’s biggest brands and organisations, including The Coca-Cola Company, Diageo and Pladis and has held positions at leading agencies including Hill & Knowlton and Teneo, as well as boutique specialists. Simone’s experience spans corporate, B2B and consumer comms, people development, and culture change.
Alongside a career in comms, she’s also a visual artist and member of two arts collectives (for women of colour and artists of African descent). She has hosted and participated in solo and group shows across London and has experience facilitating panels, focus groups and workshops.
Simone joined The Unmistakables with a desire to integrate her mix of passions, experience and identity – to embrace and celebrate difference and expand the ‘norm’ within the marcomms industry, organisations and society as a whole. Bringing her whole self to work, creatively, culturally and personally, she delivers a wealth of lived and professional experience to The Unmistakables.
Simone Harvey: https://www.linkedin.com/in/simone-harvey-53641534/
The Unmistakables: https://www.theunmistakables.com/
Asad Dhunna: https://www.linkedin.com/in/asaddhunna
Benjamin Brooks-Dutton: https://www.linkedin.com/in/benbrooksdutton/
Being Black in business in the midst of BLM (blog post from Simone Harvey): https://www.theunmistakables.com/blog/2020/6/23/being-black-in-business-in-the-midst-of-blm
Sheldon Mills: https://www.linkedin.com/in/sheldon-mills-3664562/
The Speakeasier with Sheldon Mills: Where are all the Black leaders? (podcast episode): https://www.theunmistakables.com/blog/2020/7/22/the-speakeasier-with-sheldon-mills-where-are-all-the-black-leaders
Subscribe to the Speakeasier: https://open.spotify.com/show/6IRYkx2Eb7mj4d00AVtNQ1?si=FybW4egPSXGAHGQrn0OTvw
_
A huge thank you to everyone who was involved in our first season of Life in Digital.
If you want to keep up to date with the work that we're doing at Sphere Digital Recruitment, please follow us on Linkedin and Instagram
Advertising is a $5 billion industry and the average attention span is 5 seconds… so how do you compete?
This week we're joined by Ben Williams, founder and managing director or Kiln. Kiln is a growth agency, working with founders in the media-tech space with a focus on strategy, business development and product.
In 2019, Kiln supported the founders they work with to raise over 2.5 million dollars in funding.
In this episode, we dived into how successful companies get started, innovation and hyper-growth in the media tech space
Ben has over 20-years’ product and business development experience across the media, entertainment and technology industries. He is passionate about driving innovation, and has held senior positions at Apple, InMobi and Channel 4.
Links:
Kiln: https://www.linkedin.com/company/wearekiln/
Ben Williams: https://www.linkedin.com/in/benjwilliams/
Audio mob: https://audiomob.io/
Christian Facey: https://www.linkedin.com/in/christian-facey/
Wilfrid Obeng: https://www.linkedin.com/in/wilfridobeng/
Fabrik: https://fabrik.io/
Giants technology: https://www.giantstechnology.com/
Matter innovation: https://matterinnovation.com/
Growth lab: https://www.growth-lab.co/
The Captain Class: https://www.amazon.co.uk/Captain-Class-Hidden-Behind-Greatest/dp/1785030280
Advisors of Kiln:
Cat Agostino: https://www.linkedin.com/in/cat-agostinho-227a053/
Andy Chilcott: https://www.linkedin.com/in/andychilcott/
Simon Huntley: https://www.linkedin.com/in/simonhuntley/
Darren Thompson: https://www.linkedin.com/in/darren-thompson-b6052318/
Jay Richards: https://www.linkedin.com/in/jaykrichards/
Other mentions:
Dion Price - https://www.linkedin.com/in/dionprice/
Adam Patterson - https://www.linkedin.com/in/adampattison/
This week on Life in Digital, we're joined by Lisa Targett, UK General Manager at Tribe.
We focused in on the rise of influencer marketing and the need for purpose to be built into brand and creator campaigns.
Lisa also shared the ways in which the team at Tribe has been able to stay connected, albeit across multiple time zones and whilst still working remotely.
Links
Lisa Targett: https://www.linkedin.com/in/lisatargett/
TRIBE: https://www.tribegroup.co/
Marketers in Pyjamas: https://www.tribegroup.co/marketers-in-pyjamas
Today on Life in Digital I’m speaking to the experts in Gen-Z on why brands should take notice of this audience that hold 4.4 trillion in spending power.
Imagen, one this year’s Techround100 finalists and its founders Jay Richards and Cat Agostinho.
Imagen Co-founder and CEO, Jay Richards is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen and a Forbes 30under30 entrepreneur, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities for Gen Z to shape their future.
Cat Agostinho is Co-founder and COO of Imagen. Cat has been a supporter and promoter of talent throughout her career and also founded dawn in 2009 - a community dedicated to inspiring and developing women’s careers both personally & professionally. Cat was listed as an IPA Women of Tomorrow Finalist 2018 and a contributing member to the Conscious Advertising Network (CAN).
Together we dived into the world of Gen Z, tackling everything from activism, the erasure of physical borders to the impact that Covid is having on employment for this generation.
Links:
Imagen: https://imageninsights.com/
Jay Richards (Twitter: https://twitter.com/jaykrichards), (Linkedin: https://www.linkedin.com/in/jaykrichards/)
Cat Agostinho (Twitter: https://twitter.com/Cat_A), (Linkedin: https://www.linkedin.com/in/cat-agostinho-227a053/)
Techround100 finalists: https://techround.co.uk/?s=imagen
Forbes30under30: https://www.forbes.com/profile/jay-richards/#59ada1d58e53
Dawn: https://dawnuk.co.uk/
Conscious Advertising Network (CAN): https://www.consciousadnetwork.com/
Free Resources for upskilling in the digital sector: https://www.spheredigitalrecruitment.com/blog/2020/05/free-resources-to-up-skill-during-furlough
Black Lives Matter: https://www.blacklivesmatter.uk/
This week we're joined by the brilliant Darren Thompson, Kiln Associate and Entrepreneur. Join us for an in-depth conversation about the Black Lives Matter movement, why we should avoid using the term BAME, how change comes from within, and what life in digital is like for the Black community.
Links
Darren Thompson https://www.linkedin.com/company/2744200/admin/
Kiln Radio Episode 'Black Lives Matter' with Ben Williams and Chris Lambert https://kiln-radio.simplecast.com/
Chris Lambert's 'A Letter To My White Friends' https://www.esquire.com/uk/culture/a32743745/a-letter-to-my-white-friends-george-floyd/
https://blacklivesmatter.com/
The Unmistakeables https://www.theunmistakables.com/
Imagen https://imageninsights.com/
Stamped from the Beginning by Ibram X. Kendi
Why I'm No Longer Talking to White People About Race by Reni Eddo-Lodge
How to be an antiracist by Ibram X. Kendi
Clean Getaway by Nic Stone
The Faraway Truth by Janae Marks
We address why trust is at an all-time low for consumers. Speaking with the leading ethical agency, Good Loop, we caught up with Julia Hitchman, Head of Brand and Agency partnerships on purpose-led advertising and which businesses are going to stand the test of time.
Show Notes:
- Good Loop
- B-Corps