Marketing Whisperer: Recent Episodes
Rachel Calderon
Welcome to the Marketing Whisper podcast, with your host Rachel Calderon and co-host Kathryn Calderon. Here you will receive Marketing thoughts, ideas, tips, and solutions for your marketing needs. Their marketing views have brought notoriety and respect to all of their clients. You will discover marketing design, branding, and public relations concepts from a Gen-X, and Millenial perspective.
Social Media today is all the rage with staying connected to your network. Today we are going the understand its power and how to use it.
It has been stated in marketing that the key to gaining customers is very important to your business. In today’s topic, we share why it is important and a simple method to get followers to convert into customers.
Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand.
What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today’s episode, we will be discussing with Business Strategist Expert Dr. Nilda Perez that very question.
According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power.
Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today’s episode, you will find out how a simple tool SWOT can help prevent many mistakes.
Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors have found ways to have their writing read and marketed on social media. Listen in on today’s episode as we talk to Australian Indie Author Alice Endacott about marketing, design, and print to order.
Most often small businesses never think how can politics affect their business marketing. In today’s episode, we give you examples of how a business owner should adhere to the laws of copyrights so that you never find yourself in a legal battle.
If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on how to think critically and creatively when planning out your marketing.
Capturing your audience’s attention and getting them into your list has been the number tactics to a business’s marketing plan. Why? If there is No list, there is No business. On today’s episode, we will be reviewing a book we read that I believe every business owner should have on their shelf, listen to why on our podcast.
We cover how books cannot necessarily be judged by its book cover. How can we get passed looking at the cover?
We discuss how important it is to use and embrace AI (Artifical Intelligence) and use it to help benefit your business and make your life easier.
Are You Capturing Leads? In this episode, we focus on how to the get your audience to respond to your CALL-TO-ACTION. How are you wooing them? Are you making that action desirable in the sight of the audience?
How To Appeal Your Brand To Your Audience is important when trying to attract customers. On this show, we share ideas that will begin the thought process of why you want to brand either you or your product and we also give a FREE guide to assist in your branding process.
Breakthrough The Noise Marketing is about disruptive marketing and how you can break through all the social media noise and make a difference in your message through creative ideas.
Secrets to Converting Through Engagement will help authors and businesses understand why social engagement is important to help spread your message and grow your following as well as exposure to you and your product or service.