Publish to Thrive Podcast: Recent Episodes
Charles George
The podcast focuses on creating a lifestyle business by combining publishing with digital direct marketing.
With a publishing business, everything you create is an asset.
A book creates instant credibility, which can lead to an online program, which can become a popular blog, Each can build an email list that allows you to develop long-term relationships with your audience.
We will cover topics such as copywriting, media buying, creating products and offers, building an email list, and growing an audience.
Join us as we discuss the benefits of combining digital direct marketing with modern-day publishing!
On this podcast episode, Anne Moss Rogers shares how after her son committed suicide, she started a blog and a new purpose of helping other people by preventing suicides.
Here are a few things Anne Moss shares:
How Her Emotionally Naked Blog Started
- How one viral newspaper article that she wrote opened up new possibilities.
- After experiencing the death of her son, she started writing a blog post a day.
- How writing the daily blog posts helped her heal.
- Why she switched to writing a blog post a day instead of posting just on social media.
- The average length of her blog posts.
- Some of the topics Anne Moss Rogers shares Talk about stats, success, grief addition, suicide, and how that lead to other people sharing their stories.
- How she has over 1500 blog posts on her website now and over 144 guest posts.
- How she is syndicating her blog posts to social media and email.
- Why the first blog post took over 5 months to write.
How the Blog Helped Anne Moss Rogers Heal
- How she discovered that pain has a rhythm and how it helped her
- How she coped with the pain and motivated herself.
- How grief morphs and changes over time
- How her blog lead to writing a book
- How starting the blog transformed her
Digital Marketing Combined With Publishing Content To Help Prevent Suicide
- How she is using her digital marketing skills to help prevent suicide
- How 50,000 to 60,000 people have watched one of her videos that provides hope and resources to help prevent suicide
- How the blog is more about vulnerability and opening up than Anne Moss’ grief journey
- How the only blog post that she didn’t share on social media immediately, and how it still went viral
- How she syndicates her blog posts to social media and her email list
- Why her goal from her content is to make people feel that they are not alone
- People gain what they need from each presentation or blog post
- How she makes sure she gives people different things to take away for their toolbox.
How Email Marketing Connects Deeper With Her Audience
- How she is using email marketing to connect with her audience.
- How she uses a personal email with RSS emails to connect with her audience.
- The difference between the RSS emails and the personal broadcast emails.
How Her Blog Generates Revenue
- Different ways she generates revenue from her audience.
- How she is starting to include more online events and how its helping her reach even more people.
- She shares how her blog posts helped her write a book.
- How her audience contributed to sending her book to other people struggling with suicide.
- She shares how much traffic she is getting on her site each week.
- Finally, she shares the Emotionally Naked Love Story. -How through grief and her site, two people connected and eventually got married.
Anne Moss Rogers Quotes
”As you are hurting you are healing” - Anne Moss Rogers
“Now that I recognize that pain is associated with healing. Now I can withstand a lot more a lot more often.” -Anne Moss
About Anne Moss Rogers
Anne Moss Rogers is an emotionally naked public storyteller, a brain tumor survivor and author of the book, Diary of a Broken Mind. She is the owner of the popular Emotionally Naked blog and co-owned and later sold her digital marketing business to pursue suicide prevention after her son Charles died by suicide on June 5, 2015. He suffered from depression and addiction.
She has given a TEDx, Can a Blog Save Lives?, been interviewed by the New York Times, spoken at the National Institute of Mental Health. A graduate of UNC Chapel Hill, she now lives in Richmond, VA with her husband, Randy. Her surviving son, Richard, works in LA as a filmmaker.
On the podcast, Cheri describes how purpose-driven entrepreneurs can build their platforms by writing 4 different types of books.
On This Podcast Episode:
Cheri describes what lead her to become an entrepreneur for over 20 years.
She shares how her business has changed over the years.
Plus, why she chooses to help non-fiction heart-centered business owners write their book.
Cheri reveals why she teaches authors the process of writing a book versus how to be a better writer.
She shares the four different types of books that create an author’s platform
Her program teaches entrepreneurs how to write each of these different types of books
Mission-Memoir- dives into who you are and why you do what you do. It shares a part of your life, what happened in your life and the lesson you learned, and how you help people learn the same lesson.
How to Book – teaches what you do and invites people to work with you. Plus, we talk about should authors reveal all of their secrets and precisely what to do in this type of book.
Case Study Book – Cheri and Charles a variety of ways to write a case study book.
Short Book – are smaller books designed to be lead magnets. They range from 25,000 - 40,000 words with several calls to action to work with you.
Finally, Charles and Cheri discuss how courses and books complement each other and the purpose of each.
About Cheri Merz
Cheri Merz is an author and coach who guides coaches, entrepreneurs, and aspiring writers to write and self-publish their books using her six-step process.
Cheri has supported authors earning up to mid-six-figure incomes. She has written over thirty novels under pen names. Cheri holds a BA in English and coaching certification from Eben Pagan’s Virtual Coaching program.
Outside of the passions of writing fiction and coaching, Cheri loves hiking, gardening, cross-stitch, and reading.
DeKesha Williams focuses on building webinar selling systems that convert prospects into customers and produce profit.
On this podcast, DeKesha shares:
- How being fired from the same job twice, motivated her to start her company
- How her previous retail experience benefits her business today
- The purpose of her book and where she sees her book in her online sales system
- Why leadership skills are vital to owning a business and working with clients
- She shares the three stages of the buyer’s journey and how she applies it to her business
- How she helps people construct their entire online sales funnels and nurturing sequences
- She identifies her ideal clients
- Why she focuses primarily on building webinar selling systems
- Why most revenue is produced after a conference or event
- Why every piece of content needs a call to action
- The difference between live streams and webinars
- The purpose of her Facebook group and how she is getting 50% engagement in her group
- How conversions happen online
- Different ways she uses her book to build her business and connect with prospects
- Ways she generates revenue for her business
- How she gets a 5-10% conversion rate with her webinar selling systems
- Why she is moving more toward opening her signature program quarterly versus being open year-round
- How she has so many different client attraction programs
- Where she sees her business in 5 to 10 years from now
Listen to this episode as DeKesha, and I discuss converting prospects into customers and building online selling systems.
Quotes by DeKesha Williams
“What are you doing to build the know, like and trust factors?”
“One program can change your life if you let it.”
“What you focus on expands.”
“Get out of your own way!”
Greg shares how he helps authors write the first draft of their novel in six months.
With Greg’s Agile Writing Method, he takes the creative process of writing a novel and fuses it with an almost scientific approach to telling a story.
He shares how the Hero’s Journey influenced his Agile Writer Method
With the Agile Writer Method, there are 8 steps to his storytelling approach. Plus, how each step of the novel is about 30 pages.
He shares how he helps writers mold their idea into these 8 stages.
With his agile writer method, you write 10 pages each week for 25 weeks and have a finished first draft of 250-pages.
How heroes and villains are similar and different
Moreover, he shares about marketing from social media to blog posts.
Finally, he discusses authors building a fan-base and connecting with fans.
Join us for this podcast.
Benita Conde focuses on helping creatives cultivate a life and business they love.
On this podcast Benita shares:
How her role as a professional ballet dancer prepared her for a career working with advertising agencies in New York City.
How the external demands of the advertising world led her to create her current business?
Why, Benita needed to become as equally aligned in her professional life, as she was spiritually with her true sense of self, and her relationships with her family, friends, and community.
The challenges of leaving her advertising job to start her business.
Why you need a personal board of directors.
How she now helps creatives cultivate a business and life they love.
Why you should explore the thoughts and ideas that are calling to you, even if it seems scary and crazy.
Why it is important to surround ourselves with a group of people who will allow us to flourish
Why people often become defined by their roles and why it seems to limit who they are and possibilities.
Why sometimes you need to try something new.
Podcast Quote
It’s a really powerful time to explore your truth right now, even though the systems, and structures, news media, and what we are hearing from collective messaging, might be saying oh this is a fear-based time…don’t listen. It feels totally opposite to me.
-Benita Conde
Mary Foley coaches women entrepreneurs on how to increase revenue and keep their red cape flying.
Her goal is to help women entrepreneurs achieve their dreams and make an impact.
On this podcast, Mary shares:
- How do to keep your red cape flying in your business?
- Why entrepreneurs need to be bold and courageous
- Why it is essential to believe in yourself and know that you can figure this out
- 7 Ways to Rev Up Your Business
- What is an RGA and how it relates to increasing revenue
- Why you need to be super clear on the problems you solve and how you help your customers
- How to have “Air Conversations” with your previous clients and customers.
- Why you should focus on 3 sources of revenue
- How to redefine failure
Plus, Charles and Mary share why the longer it takes to achieve a goal, the more likely you will succeed.
I hope you enjoy this episode of the Publish to Thrive podcast.
Podcast quote
Change is inventible. Growth is optional, so choose to grow. - Mary Foley
On this podcast, word stylist, Nakita Rowell-Stevens shares 3 different ways that she helps people write a book.
The three ways Nakita helps people write a book are:
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Ghostwriting - People that want her to write the book completely.
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Editing Books for Publishing - People that created a book but need help with editing.
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Find Your Muse Intensive- workbook, assignments, and worksheets with weekly deliverables that will keep you on track to keep you focused on writing and completing your book.
Two challenges that hold people from back from writing and finishing their book.
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How acknowledging your fears release the emotions that prevent you from writing and completing your book?
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Creating an emotional connection to writing and finishing a book.
When writing a book, you must answer the question, “Why do you want to write the book?”
Nakita’s shares her biggest strength.
Why she is shifting away from helping business owners with content marketing.
How she markets her business
- Why she focuses on email marketing
- Why she started a simple Facebook group that quickly grew to 50 active people.
She shares her favorite part about her business
And why her biggest challenge is letting go of the old to embrace the new.
Plus, the goals for her business in a 1, 5, and 10 years.
Quotes by Nakita on the Podcast
The choices that you make in your life just don’t affect you. - Nakita Rowell-Stevens
Are you committed enough to your dream, even though there are going to be casualties along the way, that you are still going to press forward? - Nakita Rowell-Stevens
On this podcast episode, Kim Eley talks about how she helps authors publish their books.
Kim shares:
-How she got involved with helping people publish their books
-What she learned from publishing her first book Tickers - What Makes People Tick.
-The biggest lesson she learned from interviewing 10 Individuals who love their careers and what they do?
-Why Kim’s perfect customer is a female business owner who wants to write a book as the ultimate business card.
-She talks about how she helps people write their book
-What she enjoys the most about helping people write their book
-Plus, we share why we both of us value relationships
-Kim, shares for many people publishing a book it is achieving a dream
-How long it takes to write a book?
-What are some of the challenges people have writing a book?
-How long it takes to go from finished manuscript to published book
-Plus, she talks about other products and services that she offers
-She reveals how much money a person can generate from a book.
-She shares an easy way to make money selling your book
-She shares unique strategies about how she is marketing her business
-Why she loves being a servant leader
-Why she makes sure everyone she works with experiences the friendly factor.
-Why we don’t achieve our goals in a vacuum
-Plus, why there are pretty much no limits in life, except our own mindset and those limits we put on ourselves.
-We also talk about how print on demand has changed the publishing industry.
-Finally, Kim shares one final piece of advice when writing your book
To contact Kim, visit www.kwepub.com
On this podcast episode, Dr. Lisa Spiller is our extraordinary guest.
She is a distinguished professor of marketing at Christopher Newport University.
She is the person who initially taught me direct marketing.
On this episode, Lisa Spiller shares:
-How she learned from many of the legendary marketers, who are in the Direct Marketing Hall of Fame, such as Martin Baier, Bob Stone, and many others.
-How she got involved in direct marketing
-Why all marketing will be direct marketing
-Two of the highest honors of her career
-The ultimate goal of every marketing campaign
-Plus, she shares a prediction Martin Baier declared 30 years ago that is true today
-Why direct response activities have to reinforce the brand and why brand advertisers need a direct response component to their campaigns
-Why your marketing needs integration and synergy across all of the marketing mediums
-The best approach to ensure your marketing makes the greatest impact across all marketing channels
- 3 components of every marketing campaign.
-Why it is essential to identify where your customers are, instead of waiting for customers to come to you
-The biggest lesson she learned from the direct marketing legends
-Why the fundamentals principles of direct marketing are the same today in the digital age as they were 20, 30, and 40 years ago
-Why the short term goal of a direct marketing campaign is conversions, and what the long term goal of every campaign should be.
-Why personal marketing is about success and reaching your goals
There aren’t many people I hold in higher regard than Lisa Spiller. I hope you enjoy this interview.
Go out and spread the good news of direct marketing!
Quote
Direct marketing is all about relationships! It’s about cultivating and maintaining those relationships. It’s about connecting and engaging with people.
On the first episode of the Publish to Thrive podcast, Charles George talks about combining today’s modern-day publishing principles with digital direct marketing.
He discusses the purpose of the podcast and how it will benefit you.
He shares:
The podcast focuses on creating a lifestyle business by combining publishing with digital direct marketing.
What modern-day publishing is
Because of the Internet why every business is a publishing business
Why, with a publishing business, everything you create is an asset?
Why content marketing is critical to building an engaged audience to sell your products and services
Types of content a business can create to build an audience
The 5 stages of a customer hierarchy
Plus, the 3 stages of a customer journey
How the customer hierarchy and the customer journey are related
He talks about topics such as content marketing, copywriting, media buying, creating products & offers, building an email list, and growing an audience.
How direct marketing was first used to sell publishing products in the 1920’s and how the principles are still relevant to today
How the digital revolution has changed direct marketing
-Reveals one of the biggest challenges business owners face today
-Understand why for businesses to have a pipeline of customers, the key is creating content for the different stages of the customer journey.
- Why by understanding how to combine publishing with direct marketing, you can grow your business to the level you desire.
Join us for the first episode of the Publish to Thrive podcast.