It's No Secret with Dr T.

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Episode 211 is the farewell episode for It's No Secret with Dr T., and I thought I would bring back my good friend, previous guest and long-term supporter of the podcast Jeff Peterson to help my say goodbye.

Jeff Peterson is the owner of Geneva Supply and was a guest on the show back on Episode 017 with Bill Davis, titled Drive Your Business.

In addition to bidding farewell, I did manage to draw some more business wisdom from Jeff before we hung up the microphone.

Today we discuss:

Working with Amazon
Helping manufacturers with Content & Brand Management
What takes to get noticed
Why entrepreneurship is bullshit
Intrapreneurship - the creative entrepreneurial spirit within an organisation
Why you should not ask family and friends what they think of your ideas, just remember the bad singers you've seen on American Idol, someone told them they were good at singing.
Why you should have a business card.

"When you're living in a world where there are many generations that are still in the working community, you cannot go hardcore just one way when it corms to networking".

BIZTANK & Kids in The Tank

It's about career exploration. School is not connecting kids to the reality of life or the career paths that they will be heading into very soon after school.

It's about exposing them to new possibilities. The key is to empower kids that their career decision is their decision. It's not their parents or school guidance councillor.

We need to open and expose their minds to other careers.

Final Tip

Don't shy away from people you know and enjoy being with and talking too. Don't think about what you're going to get to from it, just enjoy the pleasure of peoples company.

Get to know people just to get to know people, nurture friendships in an old-school, business card sort of way.

Don't focus on all the social media and quick online fixes (number of friends, likes, etc.). Build real relationships.

Farewell

It's kind of sad to bid farewell, but you've got to know when it's time to walk away, and now is the right time.

I'd like to thank everyone that has been a guest on It's No Secret with Dr T. and all the people that have been part of the 55,000 downloads over the past 211 episodes.

There is no longer any need to write a podcast review for It's No Secret, but I do encourage you to write reviews for your other favourite podcasts. Hosts feed off of positives reviews.

If you have any questions about this episode or previous episodes, please feel free to email me at tf@tysonfranklin.com.

Subscribe To My Newsletter My EVENTS and other activities are always on my website, but you can stay informed by signing up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Coaching One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.

FREE DOWNLOAD: First 16 Pages of My Book – It's No Secret There's Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

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Stephen Pozzebon is the Regional Head of Organisational Management, Australia & New Zealand for Allianz Partners.

On this episode, Stephen will be sharing his wisdom and knowledge when it comes to managing and leading teams and business agility, which is especially important right now with how the world has changed with COVID-19.

We also discuss:

How leading teams has changed with COVID-19
Being in Italy before the pandemic hitting Australia
Moving 80% of his team to work from home
Keeping people connected and social interactions
Working at different companies during the GFC and using this experience now with COVID-19
Born leadership versus developed leadership
The difference between corporate and private enterprise and the speed of implementation
Unpacking strategy into proper execution
- Warm and fuzzy powerpoints by outside consultants are no longer good enough.
Changing and adapting to thinking faster
Team empowerment and accountability
Difference between failing and learning
Setting up FEEDBACK LOOPS
Avoiding complacency
How the business landscape will change Post COVID-19

Guidance

To lead a team, you don't necessarily need to lay out ground rules, it's more like providing guardrails and keeping the team on the same road.

Measuring Culture

Doing a survey once per year is not a good measure of culture and engagement of an organisation it's more of a pulse, and therefore it should be done more often.

"One of the biggest mistakes a company can make is watching its closest competitor and not listening to their own customer needs".

Final Tip

Now, more than ever, you need to be engaged with your people and customer, and if you're a B2B business, the partners in your supply chain.

It's time to listen to your partners and understand what all these parties are going through. You need to support each other, and together you will come out stronger.

If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com, or you can connect with Stephen Pozzedon on Linkedin.

Subscribe To My Newsletter My EVENTS and other activities are always on my website, but you can stay informed by signing up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It's No Secret There's Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Justin Blake is the owner of Justin Blake Media, and on this episode, we discuss marketing and what you should be doing now and post COVID-19. What you do now will set you up for when we come out the other end.

The biggest problem facing many small business owners is what they think marketing is, and more often than not, it's not marketing, it's wishful thinking.

On this episode we discuss:

Word of Mouth Marketing and why it is flawed
- It's too slow
- You're not in control of it.
- The message relayed about your business could be incorrect.
Social media and the internet are at our fingertips but:
- You need to focus on your ideal client. Who do you want to work with?
- You need to know where they are, and you need to be there.
- You need to have the right message and talk to them in a way they understand.
- You cannot expect people to know what you do, so educate them.
  - Why are you different?
  - The importance of claiming your Google My Business Page
  - Landing pages
  - Google Adwords
  - Why you need to stay in touch with your database through newsletters, online demonstrations, etc., you need to give them the information they are searching for.
  - Customer service and training your team, especially the person answering your phone.

Final Tip

Marketing is not scary, especially in these worrying times, but don't sit back and rely on what you've done in the past. Now is the perfect time to up your game, take stock of where you are right now and make a plan for the future.

If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com, or you can connect with Justin@justinblakemedia.com

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FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Raw Worldwide African Safaris is owned and operated by Shane Ross, a Cairns local who is passionate about sharing the wildlife wonders of Africa.

As Shane explains, it's virtually impossible to tell what you'll feel seeing 50,000 Wilderbeast during the Great Migration or hearing a Lion roaring in the distance while you sleep safely in your tent. (Far better experience than visiting a zoo)

Africa is a land of real magic - it exists in every living thing, around every corner you turn, and occupies even the most distant horizons. Africa abounds with mystical creatures, enchanted forests, and arguably the richest cultural diversity of any continent worldwide, and is still a land of ample opportunity - where authentically wild adventures and exploration are easily sought.

Believe me, after you listen to this episode you'll want to book a trip immediately, and if you do feel that way, visit www.raw-worldwide.com asap.

If you have any questions about this podcast, please send me an email at tf@tysonfranklin.com

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Have you ever considered competing on American Ninja Warrior, or a similar type of extreme television show? How about training for such a show while undergoing aggressive chemotherapy and radiation treatment for cancer?

Well, this is precisely what Dr Arianne Missimer did, and she did it with style and a 'Challenge Accepted' mindset.

Dr Arianne Missimer is an award-winning Doctor of Physical Therapy and Registered Dietitian, specialising in functional medicine. She is a Founder of the Movement Paradigm, an integrative health centre focusing on mindset, nutrition, and movement.

For more detailed show notes and contact details, please visit It's No Secret with Dr T.

Email: tf@tysonfranklin.com

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You do not need to be a whisky or coffee fan to enjoy this episode, all you need to have is a love of taking action when required and a little entrepreneurial spirit, and that is exactly what my guest Kelli Maxwell has.

Kelli Maxwell is from Billings, Montana, and she is the host of a highly successful podcast called Campfire Hour. She also owns a local marketing business, which is how whisky coffee was developed.

Why wait until you have thousands of listeners to try and monetise your podcast with sponsors, why not develop your product and be your the show sponsor.

On this episode we discuss:

How she set up a collaboration between a local whiskey distiller and coffee roaster. Brilliant.
Jumping in with both feet when you have an idea
Knowing your target market
Developing the Whisky Coffee brand - This roast is hotter than your mom
Why start a podcast?
- It was a great way to have a voice in the community.
- Perfect for celebrating new and young entrepreneurs in the community
- It was an ideal way to hit a new audience every week
Finding your voice and finding your message and start adding value to people

Monday Morning Tip

It's all about 'Collaboration Over Competition. Ask people, how can I help you?

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Every business, whether they know it or not, is in the entertainment business. And, when it comes to entertainment, you need to know what your fans want, and then you need to give it to them in spades. Jesse Cole, with the help of his wife Emily and dedicated Banana Team, have taken this Fan's First Experience to a whole new level.

Jesse Cole is the author of Find Your Yellow Tux and co-owner of The Savannah Bananas, a baseball team in Savannah, Georgia. The team entered the Coastal Plains League in 2016, and after a relatively tight first year they went on the have three consecutive successful sell-out seasons from 2017-2019, and it doesn't look like slowing down any time soon.

On this episode we discuss:

Why the Savannah Banana's have 4000+ fans per game while other teams in the league struggle to get 200 - 500 fans.
How to turn boring into something exciting.
Asking yourself what business are you really in.

"When you’re in the entertainment business it’s very easy to make decisions on what to do. When you’re in the baseball business, you’re focused on trying to get better players".

This is why it's essential to focus on the fans experience, not the money.
The importance of learning from other industries
Jesse explains what he learnt from the cruise industry and also the Magic Castle Hotel.

"Whatever you’re business is, how do you bring people together where that community is formed where people can talk about and be able to experience things together".

Finding pain-points and removing them. Create the experience you want and put yourself in the customers' shoes.

"If you’re shipping something like everyone else, in the same packaging, you become like everyone else. The customer cannot tell you apart".

Let Them Take Advantage of You

How can you add that much value that you make the customer feel like they’re taking advantage of you?

When the customer feels like they're are getting a great deal, they want to purchase more. They feel almost guilty for not buying that beer or t-shirt.

Creating An Unfair Advantage

Stop asking how we can make more money from our customers, instead ask, how can we develop more fans?

If you make the experience so good, you create an unfair advantage over your competitors because your fans will tell everyone else about you and will want to come back.

Lessons From Southwest Airlines

They live by the motto, 'We Give More People Freedom To Fly', so when airlines started introducing payment for bags, they refused to be like every other airline, even though it was shown they would earn $350 million by doing it.

Instead, they stuck to their beliefs and values and what was important for their customers and had an increase in revenue of $1.1 Billion

Why Their No Advertising At Their Stadium

Jesse eliminated all advertising because fans don’t come to the baseball to see advertising? He kept asking, 'what do we stand for' and then made sure every decision was based on that, just like Southwest Airlines.

His sole responsibility then was to make the fans happy, not make the sponsors happy. This is a complete change in mindset.

Human Collisions

His team are very aware that every game is someone’s first game so you’ve got to put on a show and make them feel special.

Jesse and his team place a lot of emphasis on making contact with the fans, which he calls human collisions.

You Wouldn't Believe Moments

You want your customers to have ‘you wouldn’t believe moments' when they visit your business. When they get back to work or talk to friends, they say, 'you wouldn't believe what happened yesterday at...'

Don’t just look at points of sale; look at points of experience.

Have the Courage to Experiment

not every idea will be a good idea, but you've got to have the courage to experiment. Ask, how can we improve on every touchpoint, when they arrive and when they leave.

Don’t count the coins, counts the fans, this is how you'll know if you're getting this right.

Fans First Experience

It's all about creating a Fans First Experience. You need to map out your big delivery moments.

This has been so successful that Jesse has created Fan First Experience Workshops that run during the summer baseball season. You should also check out his podcast Bananas For Business.

Find Your Yellow Tux

In his book, Find Your Yellow Tux, Jesse explains people are in a mad rush to the middle, going about their business and fitting in. The problem is, while they may feel as if they’re doing their own thing, they’re not—they’re doing what’s expected of you.

To stand out, take whatever you think is normal, and do the exact opposite, do the remarkable.

Everyone has something that makes them stand out that’s the best version of themselves; you need to amplify that.

Final Tip

In the back of their playbook (employee manual), which is given to every team member (staff) it says:

"Be patient in what you want for yourself but be impatient in how much you give to others".

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed.

Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at https://breakthroughrunning.physio/

Today we discuss:

The how and why of creating an Online Physiotherapy Business
Testing out the processes
Using his two podcasts to promote his business and what he is passionate about:
- Everyday Running Legends Podcast - interviewing runners with great stories
- Run Smarter Podcast - this podcast is educational and ties in more with the business
Lessons learnt from the book Book Yourself Solid by Michael Port
- Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more.
- Becoming the patients first line of contact, by telling and teaching them everything
- If you only give teasers of information, they will find the rest of the information they require elsewhere. Teasers are sometimes seen as sneaky.
- If you deliver as much as possible and they will go to you first.

Online Versus Hands-On

Evidence has proven that the best effective management of a running injury is the correct diagnosis and injury education about how they got the injury and what they can do moving forward

Strengthening, modified training & guidance running programs and stretches can all shown adequately online. A good education gives you long-term results, whereas hands-on treatment is only short term.

Q: How can you apply this thinking to your own business - not everything needs to be face to face?

If you have any questions about this episode, please email me at tf@tysonfranklin.com. or you can connect with Brodie Sharp on his Facebook group Become A Smarter Runner or on Instagram @brodie.sharpe

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing.

He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school.

On this episode we discuss:

How to create a lot of video content in a short amount of time
How a 40-minute talk can generate enough material for the next two months.
Leverage what you’re already doing.
Why public speaking and podcasting videos are more natural to work with.
Leveraging longterm and being aware of video formats.

Tip for Podcasters

If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted.

You have options: You can record externally (Camera or Smartphone) or use Zoom / Skype to record. Either way, it's still better than an audiogram. (I use to have my guest intro themselves)

Social Media

This is important to remember; it's important to post regular video content as it keeps you front of mind with your followers. They do see your videos even if they are not necessarily engaging with all of your posts.

Positioning

Video content builds traffic to everything you do (podcasting, speaking, etc.) and positions you as an expert.

Whenever Byron has a guest on his podcast, he gives them access to all the video content he creates. This is a great way to leverage what he does because they will share this content with their audience.

Video Inclusions

Videos include intro's, outro's, calls to action, music and each video must be formatted correctly for each social media platform.

It's also important to add subtitles and length is essential, 30 seconds to 2 minutes max.

Check out REV.COM and PICKMEE.COM

Reposting Content

Statistically, only about 10% of your followers will see your video posts, so it's not annoying to repost your video content multiple times, just put some space between each post.

Once you have a bank of content, you can plan out to reuse it again over the next 12-months. Gary Vee has used some of his videos over twenty times.

Don't forget you can also RETARGET on Facebook to people who have watched your videos previously and use content from a video to create a BLOG.

Gift From Byron 6 Step Guide to Creating 10 Videos Per Month

If you liked this episode, you might also enjoy:

Ep 173: Making Videos to Boost Business with Geoff Anderson

Ep 013 (Podiatry Legends): Lessons Learnt from Shooting 300+ Videos with Diane Ashcroft

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Jason Feifer is a journalist, Editor in Chief at Entrepreneur Magazine, author of Mr Nice Guy, and the host of three podcasts, Problems Solvers, Pessimists Archive and Hush Money.

On this episode we discuss:

Turning mistakes into positives (Smedberg’s Farm, Maine) Home of the LOBESTER.
His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined
Why sometimes, your effort isn’t enough. You can work your ass off, and you will not get what you’re looking for.
But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had.

It's not just about the hustle

Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and more realistic, and fits better with the skill sets you have and the resources available, it can create something that is just as good.

Content creation

When you’re producing content you’re not creating it for yourself you are producing it for an audience and so you better really understand that audience and how to serve them and how you can deliver it in a way that no one else can.

"People don't read Entrepreneur Magazine for fun. They want insights into how to build their business and their careers".

Stop doing what people hate

Every business does things that people hate, and they think it’s ok because that’s how things have always been done.

Think about it and eliminate them!!!

Final Tip

Treat your time like your most valuable resource. You don’t spend money at total random, and you should not spend time in total random either.

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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I have been trying to get my wife, Christine Franklin, onto It's No Secret with Dr T. for quite some time and today I finally managed to get a microphone in her hand and delve into the topic of working with your significant other.

The reason I think this topic is important is that both Christine and I have heard friends say they could never work with their husband or wife, they would kill each other.

This always surprised us because we've been able to work together, successfully for well over twenty years and have loved every moment.

Yes, we've had disagreements, but they have been few and far between, and the goal of this episode is to shed some light on why we believe we have been such a great team and continue to enjoy each others company, even after 20+ years.

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter If you'd like to keep up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Coaching One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Reaching 200 episodes is an achievement worth celebrating, which is why Dr Jesse Green is interviewing me about some of the insights, information and biggest takeaways I have obtained from my guests over the past 200 Episodes.

We also talk about some of my biggest mistakes and turning my health issues into a positive.

Other items on the agenda:

Consistency, persistence and goal setting
Some common small business mistakes, like going into a business too fast and being underfunded.

"Everyone's got a plan until they get punched in the face" - Mike Tyson

Scariest moment in business
Coping with adversity
Mentors and coaches - There are a lot of Wantapreneurs and Fakepreneurs, and you need to be careful.

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

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If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Engel Jones lives in Trinidad and over the past few years, he has recorded over 2700 episodes for his podcast 12 Minute Convos. He has been having amazing conversations with some of the most exciting people around the world, and he shares some of the lessons he has learnt.

On this episode we discuss:

Aiming for the stars and landing on the moon
YOURS: Your Own Unique Real Self
- When you're doing something that aligns with who you are, that's the power move.
The power of listening
Driving across the United States visiting 48 our of 50 States (and Canada)
How perfection slowed him down
HOPE - Helping Others Pursue Excellence
VOICE - Venturing Onwards Into Conversations Everywhere
WEALTH - When Essential Action Leads To Happiness

Happiness Is Always In Lag

When someone asks you how you're feeling today, you may say I'm not feeling too well, BUT what decisions are you making today so that you'll be happy in the future. Feelings are always catching up.

Final Tip

Believe in YOURSELF - Your Own Unique Real Self Expressing Life Fully. Set the big goals, break them up into steps and go for it.

If you have any questions about this episode, please email me at tf@tysonfranklin.com. You can also connect with Engel on Linkedin or via email at hope@engeljones.com and his website 12 Minute Convos

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If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Have you ever considered why some businesses appear regularly in the media and others don't, even though they're in the same industry and just as qualified to have an opinion?

The answer is simple, they don't wait for media outlets to contact them; instead, they're submitting media releases and editorials regularly, and always provide quality content, so they become the go-to business in the industry.

This information is covered in Chapter 25 of It's No Secret There's Money in Podiatry and Chapter 27 of It's No Secret There's Money in Small Business, both available from my website.

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Subscribe To My Newsletter

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoyed this episode you might also enjoy: 7 Marketing Myths

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Today I talk with Southern New Jersey Lawyer Steve Richardson from Richardson Law Offices about dealing with debt, personal finance and how people get themselves into financial strife, and what steps they should take when things financially go south. Bankruptcy is not the end of the world.

Steve has also been a guest speaker on the topic of "The Accountant's Role in Bankruptcy Proceedings", and has represented individuals and businesses throughout Southern New Jersey for over 20 years.

We also discuss:

When you have a boss you don't get to choose the type of work you do, but when you have your own business you do have the choice, so make it.
Niching his law office
Bankruptcy is nothing to fear - sometimes things are out of your control, and it's okay to permit yourself to give up
Fear of failure
Asset millionaires versus income millionaires
Financial stress advice
Steve hosts the Financial Freedom Podcast
FREE BOOK - First Three Steps to Financial Freedom

Monday Morning Tip

If you have financial stress, you need to know your numbers, meaning what does it cost you to live? Only once you know where all your money goes (every dollar), only then you can you make cuts.

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Steve Richardson at steve@richardsonlawoffices.com

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FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoyed this episode you might also enjoy: Ep 152: Investing In Your Financial Future with Andy Wang

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Wilson Lawrence is a Performance, Personal Development and English Communications Coach focusing on Self and Time Management. He studied at the South West London College For Higher Business Studies and currently lives in Germany.

I first heard Wilson on the Operation Self Reset podcast series with Jacob Nawrocki, and since then we have become good friends, and I am so pleased to breathe life back into this podcast episode because the content is so good.

Yes, this is a REBROADCAST of Episode #3.

Topics covered in this episode: * Why watching television can influence your mood and emotions throughout the day. * Start your day in silence: Most people wake up and check their social media accounts and immediately put their brains into reactive mode and become part of someone else’s agenda. * Developing affirmations and writing them down. Do it the right way, and you will feel and create the emotions in your mind. * Asking a focusing question (The One Thing) – What is the one thing that I can do right now, such by doing it, it will make everything else easier or unnecessary? * The brain functions best first thing in the morning and after having recovery breaks during the day. This is why you must do the most important work first and not waste your mental energy checking emails. (Prefrontal Cortex) * Distractions will occur if you don’t do the most important things first. * When people say they’ve had a stressful day, what they’re saying is they’ve had a busy day. Busy does not mean productive, and quantity does not equal quality. * Pareto Principle: The 80:20 Rule. If you delay important tasks (20%), distractions (80%) will prevent you from getting them down. * To-Do Lists: Focus on the most important task first, then worry about the rest if they’re still necessary. Don’t do the most fun task first (distraction). * When you add value, the value will come back to you, and to give value, you must first be more interested than interesting, and focus on quality over quantity. * No such thing as weaknesses, they’re areas of opportunity, and when you combine this with your focusing question, it can be very powerful. * Social Media winners and losers. When you analyse your own social media posts, what are you saying about yourself? * Having an opinion is excellent, as long as you can back it up with your reasoning, or evidence. * The Bandwagon Effect: When everyone joins a cause or movement because it’s become fashionable and popular to do so. People fear by not jumping onboard they may get left behind. This applies to how some people market their business. * Show gratitude to those that have helped you succeed. * The Morning Routine: It’s an investment, not a chore.

Wilson Lawrence can be contacted socially via LinkedIn, Xing, FACEBOOK and INSTAGRAM.

If you have any questions about this episode, please email me at tf@tysonfranklin.com

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoyed this episode you might also enjoy: Episode 34 - Five Ways to Approach Adversity with Wilson Lawrence

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Reference Books:

The Miracle Morning by Hal Elrod
The One Thing by Gary W. Keller and Jay Papasan

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This episode with David M Frees is a REBROADCAST and it was chosen because the content is so friggin good. It is also the most downloaded episode on It's No Secret with Dr T.

If you missed it the first time you'll be glad I'm rebroadcasting and if you did hear this episode the first time you'll be happy as well.

David M. Frees is a Trust, Estate and Wealth Preservation Lawyer from Phoenixville Pennsylvania. He is an expert when it comes to persuasion and communication, and on a personal note, Dave is one of the best communicators I have ever had the pleasure of knowing.

I think you’ll go back and listen to this episode numerous times because there are so many takeaway points.

Here are the highlights: * The first and most powerful key to being an excellent communicator, great negotiator and person of influence, is to master the art of listening to the other person. * You need to quiet the demons in your head and not be thinking about what you want to say next. * When you meet someone, always be looking for something to compliment him or her on, but make it genuine. “Wow, that is a smashing tie”. * It takes enormous practice to listen and not automatically respond or jump into the conversation. * Everyone you meet is smarter than you at something, and thinking this way sets you up in a very positive mindset right from the start. The other person will sense your positive body language and attitude towards them. * You can build trust by confessing something very early in the conversation. If you’re selling a product, you may point out a flaw in certain situations, or if it’s a personal conversation, you may make an admission that may be slightly odd or embarrassing. Just don’t do it in the first 30 seconds. * Some people will say that using these techniques is just manipulation, and they are correct; however, all human communication is manipulative in some way, but you need to give up the idea that it’s a bad thing. It’s your INTENT for the outcome that matters. You can manipulate negatively or positively. * Where is the best place to learn more about this subject? * The language we use, when communicating, can be very powerful and influential. Saying to a child, ‘don’t spill the milk’…puts that image in their head and increases the chance of them spilling the milk. But if you say, ‘keep the milk in the cup’, that’s the image they will see. We see words as images. * The tonality of your voice, the speed of your voice and your body language are far more important than the words you use. This is why Barry White was so popular with his female audience. * Learning to vary the speed and tone of your voice can be very useful in certain situations. If you want to hurry people up, or slow people down use your voice. * It’s essential to go back and re-listen to mentors, previous podcasts and reread books because you’ll have a different mindset year to year and you’ll pick up new things each time. * When you make a deal with yourself that you’re going to do something, no matter what, you need to stick to it, but don’t stay with it if it’s not working. * Sometimes it is advisable to quit. * Persuasion and influence are different. Persuasion is very hard to do because it relies upon you changing someone else’s mind, but over time and by building trust, it is possible; however, influence is where to want to be. * Persuasion is part of a bigger goal, and that is to become an influencer.

Dave runs an event in Tempe, Arizona every October: Business Black Ops. For more information, call Dave’s assistant Lisa on (610) 933 8069 and organise a short phone meeting with Dave to make sure the event is for you.

Dave’s Podcast: In Top Form

Dave’s Book: The Language of Parenting

Download: 12 Secrets To Get More People Through Your Front Door

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After nearly 20 years in the corporate HR space, climbing to the C-suite, Nick Goblirsch was laid off just before Christmas, which SUCKS, but this sudden life-changing moment prompted him to work for himself.

However, before this, in 2015, he started a podcast The Dependent Independent Podcast and from that learned the strength of social media marketing and self-branding, which is now the backbone of his solo business ventures.

On this episode we discuss:

Life-changing moments
Setting unrealistic rules to live by
Needing validation from others to make him feel he was doing a good job.
Asking yourself, why am I doing this?
Why it's scary making decisions that are going to affect the people around you that you love
How do you say to your family, “I don’t want to do it anymore.”
Tricksters & Sabatours - the voices in your head
The price of leadership

“Get good at doing things other people don’t want to do.”

The gig economy
Leadership is a Friggin lonely place, but everyone wants a leadership job because it pays more, gives you a lot of freedom and authority.
Being an entrepreneur, you’re not alone
Fulfilling your needs

"You can't think that you need approval from your spouse or family because they are always going to look at it through their lens. You were so good at what you did".

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Nick Goblirsch on Facebook, Linkedin, Instagram @Dependent_Nick and @iheartpaintingnj

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Coaching & Mentoring One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you grow your podiatry business in 2020.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoyed this episode you might also enjoy: Ep 02 - Communication, Persuasion & Influence with Dave Frees

Bonus episode - Force Multipliers with Dave Frees

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

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Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.

He's recently become what Entrepreneur Magazine called the 'secret weapon' for businesses around the country. His best-selling book 'The Ellipsis Manual', has revolutionised the way we look at persuasion and influence.

After a 20 year career in the US Military, Chase now develops and teaches courses in interrogation, negotiation, influence, persuasion and ‘extreme people-reading’ around the world.

On this episode we discuss:

How his career began (very interesting)
Everybody wears some form of social-mask
Human Needs, (such as feeling powerful, significance and acceptance)
Pretending not to be insecure
Fears, personal weaknesses and insecurities
It's good to look behind the mask without judging. As soon as you judge, you've lost
Selling to the human, not the mask
Clubs, gangs, t-shirts, colleague rings, etc. are all part of needing acceptance
Social tribes, if we didn’t fit in we die or were outcast
Three primary, and three secondary masks that we wear
- Significant - I make a difference
- Approval - I need permission
- Acceptance - I belong
The most fearful BARK the most
Anger: Is a secret desire to change something that we know is changeable
How to sport a Narcissist
Monitoring Blink Rates
Secret weapons in business

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Chase Hughes via his website chasehughes.com, or reach out to him on Linkedin.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoyed this episode you might also enjoy: Ep 02 - Communication, Persuasion & Influence with Dave Frees

Bonus episode - Force Multipliers with Dave Frees

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

The Ellipsis Manual: analysis and engineering of human behavior

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Stephanie Y. Cole, the host of the Audio Oasis Storytelling podcast, is an empathic storyteller & voice talent who promotes positive community engagement with compassion & humour.

She is a native New Yorker and a proud Trekkie who believes that Mr Spock is the perfect partner of equal parts fire and ice.

On this episode we discuss:

How storytelling connects us all, regardless of who we are!
Next to food, storytelling is the great social lubricant that makes most situations relatable!
Why you feel better after hearing a great story

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Stephanie via email at socialmediaflight@gmail.com or Instagram @ao_storytelling

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Audio Coaching - Details coming soon

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business

Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.

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Dr Patrick McEneaney is the owner of the Northern Illinois Foot & Ankle Specialists podiatry businesses, and he has grown it from one to five locations in just a few short years.

As he explains, opportunities are all around us; you've just got to be prepared to jump on them when they arise. If you sit and stare at something for too long, you can make it look both good and bad.

On this episode we discuss: * How he started his first podiatry business, and how the next four came after that. * Good timing and good marketing * Tips on increasing referrals * There's no such thing as a bad conversation; you can always learn something from everyone you meet. * The importance of sharing your failures with others * The power of masterminding * The benefits of making quick decisions * Why you shouldn't expand too early and overextend yourself.

Two questions he asks his team members: 1. What's your favourite thing you like about working here? 2. What else do you need from me to make your work easier?

Final Business Tips: 1. Find good people to work with you 2. Talk with people who have already been through the experience and don't try to rewrite the book if you don't have to. 3. Hire slowly and fire quickly: Don't keep bad employees longer than you need to.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Business Coaching & Mentoring One-on-one business coaching and mentoring is the fastest way to get the results you want for your business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.

Audio Coaching - Details coming soon

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business

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Jodi Krangle is from Toronto, Canada, and has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market.

She was an early adopter of the internet and created an award-winning songwriting resource website called The Muse’s Muse in 1995. It helped her learn a lot about SEO and how audio can and should be used in your branding.

On this episode we discuss:

Branding is just not graphics
Using audio for branding
Audio branding doesn't happen by accident; someone has to put some thought into it if you want it done right
Your answering machine message, intros and outros of podcasts, inflight entertainment, kiosk announcements, airline instructions are examples of audio we hear every day and don't realise.
Everyone notices BAD AUDIO
If you're using music in your audio message, make sure it matches your branding and voice.
When to use a voice professional
Why you need to know the feeling you want your clients to feel, then you can match the audio. Audio creates emotion.

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Jodi Krangle at voiceoversandvoclas.com

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Audio Coaching - Details coming soon

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business

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TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian.

TSUFIT currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role!

She coaches her clients to get seen, get heard and get noticed.

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Tsufit on Linkedin.

also take a look at spotlightbook.com, spotlightgroup.biz, thebookcreationworkshop.com and spotlightsecrets.com

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Audio Coaching - Details coming soon

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business

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If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.

My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list.

What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.

The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.

It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run.

When you find the right avatar, it lowers your marketing costs and increases retention.

Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time.

You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.

Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working.

You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes.

Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing.

Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar.

USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:

What do you do well that your competitor doesn't?
What does the consumer want?
What problems are you solving?

If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time.

Your USP is not just used in your marketing; it becomes part of the culture of your business.

Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing.

Business Black Ops

On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Audio Coaching - Details coming soon

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business

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If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business.

With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity.

I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well.

On this episode I discuss:

The various ways audio can be beneficial in business
- Creating MP3 files
- Distributing on social media
- Audiograms & Headliner
- Hosting a podcast
- Becoming a professional podcast guest
Audio Recording & Equipment
- Current recording options available
- Recording & Editing (It’s easier than you think)
- Why a script is important
Top 10 Reasons To Use Audio
If you love video, good audio will make your videos even better

If you have any questions about this episode, please email me at tf@tysonfranklin.com

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Coaching & Mentoring

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way.

Audio Coaching - Details coming soon

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Episode 186 - Why Niching Is The Future of Small Business

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For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar.

This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business.

I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well.

“There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf

Today I discuss:

Why it's dangerous to try and take on large companies or businesses head-on.
Cheap & easy mass-marketing before the internet and social media
Creating a niche is a smart small business strategy
Knowing your client/customer/patient avatar
Speaking the right language to the right avatar
5 Benefits of Getting This Right
- Save Money
- You can double down
- You get more A & B type clients
- Creates a happier work environment
- You can identify excellent opportunities quicker

“Niching is not about selling one product; it’s about selling to one audience.”

If you have any questions about this episode, especially in regards to using a LIVE recording for a podcast, please email me at tf@tysonfranklin.com

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Ep 170: Marketing Presentation Powell River Chamber of Commerce

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Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of Dragon Gym in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes 018 and 128.

I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Som.

While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss:

The opening of their third Dragon Gym
Client engagement
Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way
The importance of having a positive mindset
Why you’re the sum of the five people, you hang around with most.
To change your environment, you need to change the input
The podcast will cover health and fitness, but also travel hacks, whisky and adult beverages.

Final Tips:

Som: You need to learn to talk to your subconscious mind. Before you go to bed at night, ask your subconscious mind the question, and while you're sleeping, it will search for the answer.

Lonnie: You need to be conscious of the conversations you're having with yourself, the ones that go on in your head. Make sure you're talking positively.

Also, when someone is talking, you need to listen to what they're saying, not the answer you want to give. Pause for two seconds, and then answer.

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Som and Lonnie at Dragon Gym.

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Ep 018: Mastermind with Dragon Master Somnath Sikdar

Ep 128: Turning Your Passion Into A Business with Lonnie Beck

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Petra Fisher is known as the “cranky old fuddy-duddy who claims to know shitloads about LinkedIn". On her LinkedIn profile, it says she can help global entrepreneurs attract more clients.

Petra helps entrepreneurs around the globe find not just any old client, but the most fun, brilliant, motivated ones. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says.

On this episode we cover:

Why you need to add personality to your profile
Why Linkedin is a valuable social media platform for entrepreneurs
Benefits of keeping a narrow focus on your intended market.
Why becoming predictable with your post is a benefit
The positive benefits of not being afraid to share your knowledge
Why sharing your knowledge will make your clients think about you first and not Google
Text and audio messaging
Working through your profile in the correct order
Linkedin profile mistakes
Making all your previous work history make sense with what you are doing now
Why you need to set up Linkedin company pages

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Petra on Linkedin or via her website www.petrafisher.com

Petra's Online Course

"Your Daily LinkedIn Dose", will help you rewrite your profile to fully focus on what you have to offer NOW instead of what you did in the past.

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Bonus Episode - Success Drives Success with Sam Kennis

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Wolf Lane Distillery is a micro-distillery in the heart of Cairns, Far North Queensland. Their Gin is handcrafted to deliver a slice of paradise.

Today I talk with two of the owners Sam Kennis and Darren Barber about this latest business venture, their new Tropical Gin, and get an update on their Three Wolves Premium Restaurant & Bar, Flamingo's Tiki Bar, and Bay Rd Brewing.

What we discussed:

Why Gin?
Challenges of business ownership
Government taxes on alcohol production (My God!!!)
Uncertainty of business
Importance of a well-trained team
Why your business needs to keep evolving
Exit Strategies
What's next for the distillery

Final Tip

Darren: Don't overthink it; just do it.

Sam: Don't think.

If you wait for everything to be perfect, you've waited too long. Start taking immediate action.

If you have any questions about this episode, please email me at tf@tysonfranklin.com

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Chris Kappes loves trade shows and believes they are the most potent way to build a business when done right. He is a published author of two books about trade shows, a frequent speaker at conferences, and launched the industry's first sharing marketplace for exhibits, called Exhibitshub - Don't Build Your Next Exhibit, Borrow It.

Exhibithub is often referred to as the "Airbnb for Exhibits".

On This Episode We Discuss:

Why tradeshows and exhibits are growing in popularity
Why some companies use 40% of their marketing budget to attend tradeshows
Value Proposition
Trade shows are for listening, not selling
Asking the right strategic questions
The first question should be, 'What brings you to the show today?"
How the changing demographics from Baby Boomers to Millennials are changing tradeshows and exhibiting
Millennials - It's more about experiences than ownership
Using the exhibit as a machine for story-telling & selling
Quantifying and qualifying results from trade shows.
Why your exhibit staff are actors, the exhibit is a stage, and you need to have a Booth Captain as the director
The future of trade shows.

Final Tip

Think of the exhibit as a machine for selling. You've got to build it using raw materials, but you need to prep. Preparation is the key.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com.

You can also connect with Chris Kappes via his website exhibitshub.com, directly by email at ckappes@exhibitshub.com or you can call him on +1 (312) 919 5544.

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

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Podiatry Business Mentoring

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Ep 176 - The Art of Blogging with Lee Huffman (Travel & Finance)

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This is PART TWO: Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Plan.

If you want to download a copy of Tom's Website Marketing Growth Strategy, you can get it right here - Marketing Growth Plan.

On this episode (PART TWO) we discuss:

Your Website and Social Media Review Strategy
The power of referrals and why it beats SEO every time
Why your website is like a gym membership. You won't get any results until you put in some effort.
How to get REFERRALS using:
- Print and email newsletters
- Free books
- Direct mail
- Using a robust hard copy marketing strategy
Why your referrals depend on good content, calls to action and great offers
Social media only works if you're prepared to work it
Why your business needs to have Community Involvement
Pay Per Click is an out of control beast
Why you need to Test & Measure
The power of Internal Surveys

"The person selling you on pay per click is also selling the same thing to your competitors".

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can connect with Tom at tomfoster@fosterwebmarketing.com

Podcast Reviews

If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and see if I can help you in some way.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Ep 152 - Investing In Your Future with Andy Wang

More About Tom Foster

Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy.

Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX.

As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!”

Book Tom to speak at your next event!

Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke. When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing the guitar.

He is in a rock band with his daughter, Sam - Mad Brenda!

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Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy

If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com and click on It's No Secret with Dr T. podcast, Episode 180

On this episode (PART ONE) we discuss:

Scammers and Google Rankings - Don't fall for it.
Frankenstein Websites - too many add-ons destroy your website
Get a website developer you trust
Getting on page one of Google. Page one for WHAT?
Creating Content - for the perfect client
- Be provocative
- Use success stories
- Secrets your doctor doesn't want you to know
- Five biggest mistakes
- Ten Best Ways t
Nurturing Your List - which includes friends and family.
Biggest errors businesses make s to keep looking for new clients instead of nurturing the clients they already have.
Adding OFFERS - Free Book, Whitepaper, (Audio Download). This will help build a list.
Using Video - to answer the top questions your clients are asking. This is easily overlooked, and Youtube is the second largest search engine.
SEO - It's time to look at all your data from your content and videos and start optimising and making changes
- Longtail sentence questions
- Not stupid vanity terms
- Creating LINKS & Getting Back Links from high authority websites
  - Get talked about in the media
  - Wikipedia
Majestic - Domain Trust & Citation
Seo Moz

Quotes from Tom Foster:

"You will never a get a love note from Google saying I'm worried about your website".

"Content is the bait that you use to attract the perfect client".

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com

Podcast Reviews

If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy:

Ep 152 - Investing In Your Future with Andy Wang

More About Tom Foster

Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX.

Book Tom to speak at your next event!

He is in a rock band with his daughter, Sam - Mad Brenda!

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Rita Zappulla is the Principal of SMSF Strategic Advisors and Strategic Business Insights in Cairns, Australia. Rita has over 25 years’ experience in the financial services industry, having commenced her career as a chartered accountant and now works as a certified financial planner and business coach/mentor.

This combination of experience, expertise and qualifications gives Rita a comprehensive understanding of business structures and the Australian tax and superannuation laws. She loves helping Cairns local business owners plan for their financial future.

Today we talked about:

Why people fear financial planners and why they think they may get ripped off.
People spend more time planning a holiday than their financial future.
It's all about strategies first, the big picture, before you start thinking about the specific investments.
Her book: Today's Profits, Tomorrow's Freedom
Having a financial planner is a long term relationship
Why the earlier you start planning for retirement, the better. There are so many benefits longterm.
Why some people don’t need a Self-Managed Superannuation fund, primarily if it just has managed funds and super.
Why putting everything back into your business thinking there will be a big payday is not the best retirement strategy.
- It may never sell
- You may not get the price you want
- What happens if your business gets sued due to employee error
- It's a risking strategy putting all your eggs in one basket
The benefits of getting rid of debt early

Final Tip

Grab a copy of your superannuation statement and look at the fees and contributions, and make an effort to understand it. Your super account is like a bank account. You need to look at it.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Rita Zappulla at www.smsfsa.com.au

Details about Rita's book Today's Profits, Tomorrow's Freedom and local monthly speaking events are on her website www.smsfsa.com.au

Podcast Reviews If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, please leave a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

Podiatry Business Mentoring One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and see if I can help you in some way.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Ep 152 - Investing In Your Future with Andy Wang

More about Rita Zappulla

In 2000 Rita began to specialise specifically in the financial planning sector, focusing on self-managed superannuation funds and superannuation advice, retirement planning, and estate planning.

Rita is passionate about helping small business owners to retire, save tax and to be financially independent for their retirement, having owned three businesses with the first one at the age of 26.

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Rhys Tolhurst is a Melbourne based Singer-Songwriter who began his music career while still in high school in Cairns, Far North Queensland. He was a finalist on Australia's Got Talent and most recently appeared on the 2018 TV show All Together Now.

On this episode, we get an inside look at the Australian music industry and the hard work that goes on behind the scenes that we never see.

Today we also discuss:

His early career in Cairns and that moment he knew he was going to have a career in music
The music styles that influenced him most
Falling in love with the entertainment industry
His move from Cairns to Melbourne.
Self-doubts and accolades
Transitioning from Jazz to Pop
Reality-TV

"People don't see what happens in the background, only what's on the surface".

What happened behind the scenes changed his life
His development as a songwriter
His 2019 singles Traitor and Paradise
What he has installed next

If you have any questions about this episode, please send me an email at tf@tysonfranklin.com, or you can reach out to Rhys via his website RyhsTolhurst.com

You can also connect and follow Rhys on his Instagram account https://instagram.com/rhystolhurst

Podcast Reviews If you enjoy It's No Secret with Dr T., please tell your friends and family. It would be awesome if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 126: The Passion Behind Writing with Best-Selling Author David Rollins

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Michael Jones is from Palm Beach, Florida, and after years of being a photographer, designer, and web developer - Mike recently invested into starting Media Zone, a podcast rental studio and media production company in Florida.

The goal was to set up a studio so people could come in and record there own podcasts, videos, webinars and use it as content.

Overcoming Content Obstacles

The hardest part of creating content is the doing part. Too often, people spend way too much time thinking about equipment, software, settings, etc. all of which are obstacles to their creativity.

At Media Zone, they can walk in and do it. All audio and video equipment with multiple camera angles are set up for them ready to go. One price covers both audio and video.

Preproduction (macro-strategies, storyboarding, scripting) and post productions (editing, marketing, podcast training) are add ons if required.

SponsorGo

Another very cool idea developed by Michael Jones is SponsorGo.com, which is a website, sort of like Linkedin, but it's a way for athletes to connect with potential sponsors and advertisers.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Michael Jones at mike@mrmichaeljones.com or via Media Zone and Sponsor Go Sporting Network.

Podcast Reviews If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 173: Making Videos To Boost Business with Geoff Anderson

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If you've ever considered blogging for a living, then this is the episode you'll want to play again and again. Lee Huffman is from Nashville, Tennessee. He is a former financial planner and corporate finance manager who now writes about early retirement, credit cards, travel, insurance, and other personal finance topics through his website Bald Thoughts and his podcast We Travel There. He enjoys showing people how to travel more, spend less, and live better. When Lee is not getting his passport stamped around the world, he's researching methods to earn more miles and points towards his next vacation. On this episode we discuss: * His blogging career * The importance of building relationships at conferences * My guest appearance on We Travel There talking about Cairns * Travelling frugal and using points to get more out of your travel experiences * Guest blogging * Why you must plant the seed before you can harvest * Treat writing for free like an internship * Companies that allow for blogging in their marketing budgets * Cold pitches * His FREE COURSE - showing people how to use miles and points to make their travel dreams come true * Websites Lee writes for ThePointsGuy.com, Choosefi.com, Supermoney.com, Financebuzz.com * How do you promote your blog and get more traffic to your website (using social media, friendships, speaking at conferences and blogging about it, and using hashtags such as #kimptonhotels) * The 80:20 Rule - 80% of your time should be spent marketing your blog.

Final Tip

To get your blogging noticed, review other peoples websites, reach out on social media and mention you could write an article to fill a whole in their content that they are missing.

Ask, would you be interested in reading my writing. Here’s a proposed title and structure of the article.

Initially, you will guest post for free until you build your reputation.

You need to get your name out there on other people’s sites, then when you want to charge you can show them your body of work and where else you have written.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Lee Huffman via BaldThoughts.Com, his podcast We Travel There or on social media @baldthoughts and @wetravelthere

Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, leave a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails.

Podiatry Business Mentoring If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 152 - Investing In Your Business Future with Andy Wang

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Sam Patton is a digital marketing consultant who helps eCommerce businesses sell more products. In 2018 he flew six times around the world and these days calls Vietnam home.

He is an international man of mystery, and basically a budget version of Jason Bourne.

Today we discuss:

Why living in Vietnam is uncomfortable, but exciting at the same time, just the way Sam likes it.
Coconut Cowboys
Moving from being the guy at the back of the room videoing conferences to speaking on stage
Running a remote business with clients worldwide
Setting up an e-commerce business the right way
Why you should not be fixated on the product. It's the business model that is key.
Big mistakes people make, like 80 per cent of business owners never go through and understand their customer. It’s not just knowing who you want...you’ve got to go deeper

"Your Client Avatar is like teenage sex; everybody says they’re doing it, but nobody is".

Falling in love with the customer, not the product
Positioning yourself effectively inside a niche to become not the better option, not the cheaper option, but the different opinion.
Adding complementary products into a niche is easy when you have a hero product
Third-Party Fulfilment

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Sam Patton at sam@australianimportingclub.com or go to the Australian Importing Club http://australianimportingclub.com

Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 152 - Investing In Your Business Future with Andy Wang

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Andrew Griffiths is known as The Entrepreneurial Futurist because he's really good at helping entrepreneurs and businesses of all kinds to future proof themselves and stay relevant.

He is a bestselling small business author with 13 books in 65 countries, an entrepreneur and global presenter, and he gets to work with some extraordinary people around the world.

On this episode we discuss:

Great old-school marketing ideas that still work
Old-school marketing versus new-school marketing
The rise of the Hipsters and how they are transforming small business
Engaging and connecting with your customers
Why you need to spend time Critical Thinking
Considered evolution of small business
What we can learn from the mistakes made by Blockbuster and the Taxi industry
Why you need to have a plan B
Learning from other industries
Why telling your story is so important
How It Was versus How It is
What got us here won't get us there

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Andrew Griffiths via his website www.andrerwgriffiths.com

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 172: Scaling & Growing Your Business with Carey Rome

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Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now: making videos to boost business, and Watch Me Now: leveraging videos to maximise your return on investment.

He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter.

On this episode we cover:

Understanding video fundamentals
Using social media
Phone + Google Account = Broadcaster
Focus on the message, not the technology
Having a clear purpose and why you need to get to the point as fast as possible
Using captions
Three Levels of video production
Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin
Proliferation
Telling your story in chunks

"The best camera you have is the one you've got on you right now."

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Geoff Anderson at Sonic Sight. He is also very approachable on Facebook and Linkedin.

Geoff's Books: Shoot Me Now and Watch Me Now

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)

Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2)

Episode 166: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 3)

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Carey Rome started as a CPA and advisor to business before starting his entrepreneurial journey in 2005. Today, Carey uses the software and system he's developed to coach and train executive teams to drive growth, add value and scale their businesses.

Today we discuss:

1) The need for a clear vision.
2) The need for shared interlocking priorities.
3) The need for your team to know, it's not about the money.

Firm beliefs that are loosely held

You need to have a firm understanding of the path that you are on, but also not be stubborn to pivot when necessary.

"The current path your on does not mean it's a safe path".

What's the worst thing that can happen?

When deciding for change, you need to think about what's the worst that can happen, then:

Build a plan, so the worst thing does not happen
Be okay if the worst thing happens

Defaulting to core skills

Many people will launch with a new idea, then go back to their core skills in default mode because there's comfort in that zone.

Too Metric Driven

Many CEO's and Executives get too metric-driven and lose sight of their vision and their WHY.

If you want to ignite your team, you need to give them a reason. Your team don't care about making you rich; they want to know they're part of a bigger picture and they're helping and engaging with your customers.

Standing still is not a plan

Your company needs to grow, and it needs to figure out how to get things done. Maybe it needs to pivot because standing still and staying where you are right now is not a plan.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Carey via his website Cypress Resources.

Carey's Books: 3% Leader and Quick Win Strategy Guide

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: 152 - Investing In Your Future with Andy Wang

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Ronsley Vaz is the Founder & Chief Daydreamer at AMPLIFY, Australia’s first audio marketing agency based in Brisbane, Queensland. He is the author of AMPLIFY - Raise Your Voice, Boost Your Brand & Grow Your Business, a speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership.

He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast, Should I Start A Podcast and a new audio documentary The Psychology of Entrepreneurship. He currently has an audience of over 3 million in 133 countries.

On this podcast, we discuss:

What is an audio agency?
Three pillars to create a successful podcast
- Audience & Partnerships
  - Why are you different?
  - Who is it going to benefit?
  - Who is the listener?
- Branding & Product Ecosystems
- Launching your podcast and starting the sales machine
Repurposing your content
What is your ROI? It's more than just $$$ Money
Audio and self-learning
Repetition versus perfection
Audiobooks (Narrate versus Converse)
The Library of Sound
Imposter Syndrome
The balance between entrepreneurship and life

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Ronsley via his website Must Amplify.

Ronsley's Book Amplify: http://mustamplify.com/the-amplify-book/

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Ep 128: Turning Your Passion Into A Business with Lonnie Beck

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Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.

On this episode I discuss:

How to know your marketing is working
Only change your marketing message when it stops working, nit when you're bored with it.
Why 'Consistent Action Creates Consistent Results'.
The power of a single message combined with a high-profit margin
Helicopter marketing
Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year?
Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities
Don't become a Marketing Zombie?
Strategy before Tactics is like Diagnosis before Prescription
Understanding your target market
Reach Versus Frequency (Beware of Sales Reps)
Testing & Measuring
The 6 Pillars of Marketing
Your website is the mothership
Why relying on Facebook could be dangerous for your business
Four questions you should ask before you start a marketing campaign:
- Does it fit your budget?
- Is it going to capture your ideal client?
- What is the return on your investment, ROI?
- Would you get a better ROI elsewhere?
How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap)
In regards to BRANDING, are you:
- Premium
- Mid-Range
- Discount

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Episode 033: 4 Pillars of Marketing with Rem Jackson

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Samantha Riley, international business growth and marketing coach, speaker, Co-Founder of the Global Thought Leaders Network, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast.

Over the past 25 years, Samantha has built several successful businesses and created her first 7 figure business from the ground up by her late twenties.

On this episode we discuss:

The steps involved in transitioning from one career to the next
Introducing new concepts to clients without the BIG SELL
The difference between telling people what they want, but giving them what they need
Presenting new information is all about timing.
Building a community by introducing clients to each other and letting them share their results. (brilliant idea)
Transition into business coaching while doing PT and running workshops on health and wellness.
Why you need to protect your online real estate
Unpacking your expertise (IP) and knowing how to turn it into something tangible and monetising it by building a brand around it.
Thought Leaders Business Lab podcast
How action brings clarity

First Questions You Should Ask

Business is a marathon, not a sprint and to get started, it all begins with answering a few simple questions:

Why do you want to open this business?
What is your brand?
What makes you unique?
What is your zone of genius?
What is your passion?

"Age is never a problem, just be honest where you are in your journey".

Monday Morning Tip

Work out the three most important things you want to get done this week and make sure you write them down. Tell yourself, 'if I get more done then that's a bonus'.

Clutter

When you have a clear space, you have a clear mind to get things done. When you create space in your external world, you create space in your internal world.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com

You can also connect with Samantha Riley via her website, samanthariley.global or don't forget to request your copy of her Freedom Business Matrix.

Podiatry Business Mentoring

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

If you enjoyed this episode you might also enjoy: Ep 128: Turning Your Passion Into A Business with Lonnie Beck

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At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome.

On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health.

Taking Wednesday's Off Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off.

Episode 003 - Peter Wishnie calls this his Rainmaker Day.

Marfans Syndrome & Dissected Aorta She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice.

When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities.

This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.

It's All About Good Communication After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling.

Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health.

She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep.

With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it.

Journey of Self-Education So many people with chronic problems:

Don’t have resources
Do not understand the fundamentals of healing
Need assistance in making better decisions themselves

This is why Kristi started Allied Wellness - Fundamentals of Healing.

It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as:

A screening tool
Patient education booklet
Patient diary
Patient referral tool
Resource library

If you're interested in using the program use Promo code PODLEGENDS discount

As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care.

Keeping Patients Accountable When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients.

Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well.

Number One tip Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions.

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com

You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS.

If you enjoyed this episode you might also enjoy: Ep 128: Turning Your Passion Into A Business with Lonnie Beck

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Here's a simple truth; there is no magic when it comes to pulling profits out of your business; instead, there are five simple disciplines you need to follow, consistently.

My guest, Brad Sugars, is the author of Pulling Profits Out of A Hat. This book is his 17th, and he is also the founder of ActionCOACH, which operates in over 70 countries, has more than 1,000 coaches around the world, and coaches 15,000+ business every week.

"Get the right people you get the right business. Good people, great business".

Going Global

Brad Sugars believes that if you can succeed in Australia and you don't go global, you're insane. Australia is a difficult market, but once you crack the market you have the choice; be a big fish in a small pond, or you can be a small fish in a much bigger pond and reap the rewards.

It's No Magic

Pull profits out of business is not magic; there are five disciplines to follow consistently. They are called disciplines they are not the sorts of things you do just once and walk away.

The Five Disciplines

Strategy
Business Development
People
Execution
Mission

Strategy

The strategy is about the business model, where you look at the core of the business. There are four parts:

Leverage - Do the work once and get paid forever
Scalability - The next sale costs less and gets easier. You need to remove the human element of making the sale.
Opportunity Size
Marketability

"If you have not sat down and designed the strategy for your business, you've probably got the wrong strategy for growth on a massive scale".

Business Development

Business Development is a combination of sales, marketing and customer service.

People

If you grow your people, they'll grow your business. No one has ever outperformed their training.

Execution

Execution is where the rubber hits the road; it's all about checklists. If you want consistent performance, and you want to scale your business, people need lists to follow.

"If you can't explain a process simply, you probably don't know it well enough to teach".

Mission

What is the value of the company over and above the profits? Do your customers and team love being part of the business?

People never leave a business; they leave the management of the business.

Exponential Growth & Adding A Zero

When all five disciplines are working together, you will get exponential growth, instead of percentage based profit growth.

So instead of trying to grow your business by 15% why not think about increasing it 15 times.

Once you get the fundamentals right, your goal should be to expand it to as many places as you can.

You Get Paid 3 Ways

Your business should be paying you three ways:

Cashflow- you get paid wages or dividends from your profits.
The business helps you invest a buys your assets.
The business helps build a saleable asset.

Your goal when you set up a business should be for it to run without you.

3 Reasons business Coaching Works

The knowledge the coach has
Accountability, the coach, brings to the table
The coach can see the forest for the trees

Customer Numbers

How many new customers do you want per week? If you have too many, can you service them? If you have too few your not keeping your staff busy enough and this effects cash flow.

Knowing your acquisition costs per customer is essential. If it costs $30 to buy a customer with marketing and the customer spends $100, you can afford as many customers as your service team can handle.

Monday Morning Tip

Make a list on Friday afternoon of what needs to be done on Monday. Don't wait until Monday, and to make it simple, repeat this process every afternoon for the next day.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com

You can also connect with Brad Sugars at www.actioncoach.com, www.bradsugars.com, and www.pullingprofits.com.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

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Top 10 Branding Mistakes is a three-part branding series featuring New York City Psychotherapist Dr Fern Kazlow, aka Dr K. This episode, is part 3, but you do not need to listen to each episode in order, however when you have the time, please go back and listen to part one and two.

Overview So Far:

Part 1 (Ep 140):

1. Letting Others Define You

2. Not Backing Up Your Brand

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)

Part 2 (Ep 165):

Not Having An Aligned Brand Strategy 4. Not Power Connecting 5. Not Infusing Your Brand Every Place 6. Failure To Lead Your Brand Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2)

In today's episode, part 3, we will cover the last four branding mistakes. (For full show notes, please visit my website https://www.tysonfranklin.com)

Not Aligning Your Brand Culture
Not Valuing Your Brand
Not Growing Your Brand & Doing It In Alignment
Personal Issues Affecting Your Brand

If you have any questions about this podcast, you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow

If you liked this episode you might also enjoy Dr Fern Kazlows first podcast with me: Ep 38: High Performers Live In The No Doubt Zone

FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain the Top 10 Branding Mistakes business owners make.

In part 1, we covered the first two points, and in Part 2, we cover points 3 - 6.

I apologise for the delay between part one and part two of this three-part branding series, but you do not need to listen to these episodes in order, but when you have the time, please go back and listen to part one.

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1)

Letting Others Define You
Not Backing Up Your Brand

On today's episode we cover:

(For more detailed show notes, please visit https://www.tysonfranklin.com)

Not Having An Aligned Brand Strategy
Not Power Connecting
Not Infusing Your Brand Every Place
Failure To Lead Your Brand

Ask yourself this question with every activity you do, 'Is it strengthening your brand or weakening your brand?'

If you have any questions about this podcast you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow

If you liked this episode you may also enjoy Dr Fern Kazlows first podcast with me: Ep 38: High Performers Live In The No Doubt Zone

FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Last week my guest Scott Brown and I talked about the benefits of Networking the Right Way (Episode 163). Today's podcast is an extension of this networking subject.

Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live.

Some of The Benefits/Reasons To Attend:

If you want to have a voice in your profession, you must be seen.
You need to connect with decision makers and going to events will put you on their radar.
You will develop long-term relationships
Meet Suppliers and view new equipment. It's the best way to see where your profession is heading.

"Dig the well before you get thirsty" - Jordan Harbinger

Too Expensive

I’ve heard people say they cannot attend events, especially interstate or overseas because they’re too expensive, but they're the same people that you will see on Facebook sharing their photos from their latest overseas for holidays.

It's really about priorities. Travel is great, but where does your profession fit on the scale of importance?

If you cannot afford to pay for a full conference, maybe you should purchase a one day ticket instead.

Conference HACK #

A previous guest, Calvin Wayman (Episode 5 and 49) mentioned you do not have to pay to attend every event. You can turn up, hang around the lobby and bar and still reap the massive rewards by networking during the breaks.

If you have any questions about this episode, you can email me directly at tf@tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes or wherever you listen to podcasts.

FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

PODIATRY WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.

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On this episode, I talk with a friend and local Cairns businessman Scott Brown from Allsigns Print and Design about the benefits of networking, how to network properly, and a few tips to make it an effective marketing platform for your business.

There are many forms of networking, and it is essential to find the right networking group or organisation for you and your business because you want a return on your time and money investment.

On this episode we discuss:

BNI - Business Networking International
Local Chamber of Commerce and other business groups
Building credibility and delivering what you say
Reputation management
The power of giving
Consistency: The more often people see you, the more you will be remembered.
You benefit by helping others, especially new attendees, become better networkers.
What Do You Do? - Be prepared for this question.
How to STAND OUT
Benefits of networking outside of your local region.

"Be interested in what others do, and ask why they are there. Ask what do they want to get out of attending this event".

Arrive Early & Stay Late

Always arrive early at a networking event, don't leave it until everyone is about to be seated otherwise you'll only get to talk with the people at your table.

And don't leave an event straight away. Plan to stay afterwards as there are benefits to hanging around and talking with people. You will build a stronger connection.

"Networking is not about you; it's about how you can help others".

Longevity & Consistency

Meeting someone once is not enough, which is why you need to attend certain networking events multiple times. Consistency is how you build trusting relationships

When you're talking with someone for the first time look for common interests, and if you do happen to get their contact details, make sure you follow them up afterwards with a quick email.

Social Media Is Networking

Most people think of networking as face-to-face meetings, but networking also includes social media platforms like Facebook. The only problem though is it's a one-way platform so you cannot see what people are thinking or feeling from your comments, especially in regards to politics.

If you refer to voters as being stupid, ignorant or a DH for voting a particular way, you must remember these same people are on your friend lists, and it could have repercussions on your business.

First Impressions Count

Always look as professional as you can as the first impression does count, and do not, under any circumstances, get drunk or misbehave at a networking event. It will not go unnoticed.

If you have any questions, you can email me directly at tf@tysonfranklin.com, or you can email Scott Brown at scott@allsignscairns.com.au or go to his website Allsigns Print & Design.

If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.

FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Many entrepreneurs dream of having a television show and my guest Super Joe Pardo, who was also on Ep 43: Sales Won't Save Your Business, is no different, except he has turned his dream into a reality. He has been given the green light to produce a 26 episode first season with his new show The TOP with Super Joe Pardo.

Episode 1 On this podcast episode, Super Joe and I discuss:

How the television show came about.
Lessons learnt shooting episode #1.
How difficult it is to reduce 13 hours of filming down to a 27-minute first episode.
Why he is bringing in experts to help with each episode, Josh Taylor was the ETSY expert for episode #1.
Having full creative freedom
The importance of STOCK SPACE. It's not just about the space it takes up. It can be costing you big dollars.

MAPCON: Mid-Atlantic Podcast Conference Super Joe is also the brains behind a the Mid-Atlantic Podcast Conference. This year is year #5, in Atlantic City on the 6th and 7th of September. If you're a podcaster, you need to check out this conference, and I'm also going to be one of the speakers.

If you have any questions you can email me directly at tf@tysonfranklin.com and if you want to connect with Super Joe you can find him at superjoepardo.com and his podcast is The Business Podcast.

If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.

FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.

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On my Podiatry Legends Podcast, I was joined by Simon Bartold and his story and career were so interesting I thought it had to be shared on It's No Secret with Dr T., it was too good to leave a secret.

Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.

Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was paid a cent, it was all done for FREE.

But as he puts it, you cannot put a price on the experience he gained.

"If you want to learn be prepared to do it for nothing, that's just the way it works".

To see full show notes - Click Here

If you have any questions about this episode, please send an email to me at tf@tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.

WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.

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Today I want to discuss why your business should be entering local, state and national business awards.

And the reason I chose this topic about business awards was that one of my coaching clients recently won an award at the Australian Small Business Champions Awards for their dental surgery in Sydney.

I was also talking with a friend of mine, Scott Brown, who is one of the judges for a local business award in Cairns, and it got me thinking about my own experiences entering awards and also all the long-term benefits.

Not Just Big Companies I'd also like to point out that entering awards is not just for big companies. When my wife and I won the Telstra Small Business Award way back in 2003, we were up against some pretty big companies, and we didn't think our podiatry business stood a chance. Well, we were wrong.

And winning the award opened many unexpected doors.

But We're Already Busy I know a lot of companies are quite busy, so they may be thinking why do we need to be entering awards?

Well, there are a lot of reasons and here are my top eleven:

Self Evaluation: It helps you refine your business model, and it gets it out of your head and onto paper.
Great Publicity: Even as a finalist you will begin to receive PR opportunities, and this makes your brand more visible.
Networking: You will meet some fantastic people, especially at the awards night.
Increased Credibility: 3rd party endorsement that your business is doing well. It's not just you saying your business is excellent.
Boost Team Morale: Awards will motivate your team, recognises their hard work and it will attract new talent.
Point of Difference: You will stand out from your competitors.
Marketing: Yes, there are PR opportunities, but most awards allow you to use the awards logo in your future marketing. Think about where you could use this.
Benchmarking: Sorts the pretenders from the contenders
Inspires Others: You will inspire others in your profession. When my podiatry business won the Telstra Award it made other podiatrists think, "if Tyson can do it, so can I", and they have. There's been three other podiatry business win the same award over the past fifteen years.
Client Retention: People are attracted to winning businesses. Client/Customers/Patients want to say, "That's my builder/accountant/podiatrist".
Impresses Investors: Depending on the size of your business, if you're looking for investors, having won a few awards is not going to do you any harm at all. Once again people want to be part of a winning team.

You Don't Have To Win Here's the most important thing I want to stress; you don't have to win to be a winner. What you will learn about yourself, your business and your team you cannot put a price on. Regardless of the final result, you will end up with a better business by entering awards.

If you have any questions about this episode, please send an email to me at tf@tysonfranklin.com, and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.

If you have any questions about this episode, or our Gold Coast Workshop, please email me at tf@tysonfranklin.com.

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Do you want more motivated buyers to your website and be found on Google? My guest, James Yuille is the owner of Media Glue, and that is what his company does, help businesses get found on Google.

Google Ads is a great marketing tool. However, there has been a lot of negative publicity and scepticism and about Google Ads and my conversation, today with James will strip away a lot of this confusion.

On this episode we discuss:

Identifying and understanding who is a Google Ads expert.
The difference between Google Partners (blue stripe) and Google Premium Partner )orange Stripe)
Google does not endorse SEO

"SEO is all about trying to beat Googles algorithm, and that won't happen."

The history of Coke trying a new recipe
How to deal with a nuisance competitor

"Advertising has one purpose, to sell stuff, and Google Ads gives everyone a level playing field".

Newbie Mistakes
The secret to a successful campaign on Google Ads is the preparation.
Then, there is a lot more work to do. It's like fine-tuning a supercar.
- Look at Ads every couple of days
- At the end of 30-days look at the data rather than the results
- Review of Keywords
- Split testing
- Conversion tracking, etc.
Position on page
- Google rewards relevance - the ad has got to mention the relevant words
- Quality Score: Ad and page congruence
- Bib ($) times Quality Score determines rank on page
Have a strong negative keyword list - I do not want my ad to show if these words are searched.
The value of a client/customer/patient
Google Analytics
Age of websites - Budget to replace your site every three years.
Speed of websites. Page loading and mobile loading

https://www.thinkwithgoogle.com/feature/testmysite

"Google won't tell you how to get better organic results, there a media company".

FREE DOWNLOAD From James: Are Google Ads Right For Your Business?

Monday Morning Tip

Spend time documenting what problem you solve and who you solve it for. Then ask, is what you do relevant?

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with James Yuille at Media Glue.

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 157: How To Avoid SEO BS with Nicky Jurd

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

Episode 138: Why 76% of Google & Facebook Ads Are Wasted with Chris Dayley

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Jerry Green is the Marketing Director at the Indiana Podiatry Group, which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week.

If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role.

Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals.

After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake.

For more detailed show notes, please visit https://www.tysonfranklin.com/podcast

If you have any questions about this podcast episode or would like to know more about developing the Marketing Director position, please contact me at tf@tysonfranklin.com

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

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For some people, SEO means Search Engine Optimism and not Seach Engine Optimisation because they are crossing their fingers and really hoping for the best, or hoping their SEO company knows what they're doing and is not taking them for a ride.

My guest, Nicky Jurd, from Precedence is an online expert and my goal for this particular episode is to strip away some of the BS we are being dealt with in the SEO world.

On this episode we discuss:

3:05 - What is SEO and what does an SEO company do?

Create more traffic
Create more sales
Make your website more attractive and more relative when people search on Google
This applies to product and service businesses

6:20 - A good SEO company will first identify if you’re selling locally or globally and work out what kind of traffic is going to be most relevant

Initially, they need to make sure your website has no technical issues that are preventing Google from getting to every page. They will go through every page and optimise each page for a different set of keywords.

They will also check the speed of your website. If it is slow this will affect everything else you do. speed is a priority to Google.

10:25 - Tools you can use to test things.

Google search console
Hubspot
Site speed test through Google

Most SEO companies will hand these problems over to your website developer because they need access to the website. So if your SEO company has not asked for your website developer details or access details to your website from you...there's a reason to have a concern.

" You want to avoid getting a Google uppercut"

14:05 - Why most SEO companies will get heavily involved in the content of the website.

Google likes content that is frequent and fresh, and content with a lot of details about the services you provide.

If you like to write the other benefits of using an SEO company is helping you define your strategy and identifying gaps in your industry that other people are not writing about.

They will help you identify areas where can you pick up new businesses.

16:30 - Why you need to remove industry jargon because no one is searching for it.

17:00 - What you can expect for $500 per month

Reviewing text on the website
Writing an article or blog post
Checking to see if ther are any changes in your ranking

19:35 - You need to know what they are doing to bring in more Relevant Traffic.

You can tell the traffic increase is quality traffic by an increase in sales.

20:35 - How to find a good referral for a good SEO company who has got good results

22:05 - Should your SEO company be doing your Facebook Ads, Google Ads, designing your website, writing content, etc?

There are many benefits for looking for Social Media Specialists versus umbrella companies that try to do it all. More than likely they outsource it to third party companies.

WARNING: They also pass details about your website to third party companies who you do not know.

"UNICORNS: It's rare to find a company that does it all well and does it all in house".

26:25 - Outsourcing is okay until something goes wrong.

28:10 - Remember SEO is a long term strategy, not a short term fix. Allow 3-12 months before you see any results.

29:00 - If you’re a small company you may be better not to use an SEO company and instead engage someone to help train you on doing it yourself.

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Nicky Jurd at nicky@precedence.com.au

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

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If you want to go from invisible to influential in your industry, you must start sharing your story and personal journey. Keeping it to yourself serves nobody, and often we forget the journey we have walked is unique and will relate to certain people, and by not sharing our message some people are going to remain stuck.

My guest, Annemarie Cross who is known as the 'podcasting queen', is a personal brand strategist and helps individuals get noticed in a noisy world by using podcasting as part of their marketing strategy.

On this episode we discuss: 1:30 - What is Imposter Syndrome?

5:00 - What’s your unique story?

7:50 - Don't be afraid of Digital Dirt.

We've all made mistakes, so talk about it, don’t keep it silent. Take ownership of that conversation and use it to contribute to your learning and teaching.

9:50 - Steps to go from invisible to influential.

Step One: Insight: This information relates to who is your ideal client and the message that you share is going to speak to the issues that they have.

Can you specialise in a specific area?
What is your unique story?
Remember to speak to an audience of one.
People are beige because there's no clarity.

11:20 - A lot of business are scared to niche, but when you start to speak into one particular area you’ll find your reputation will proceed itself. A generalist often has their voice, and message spread too far, and therefore they’re not seen as that expert person in any particular area.

20:10 - Story Telling

23:10 - The benefits of consistently sharing a message.

25:00 - Make sure your terminology relates to the listener.

Step Two: Intrigue: You need to speak the language of your ideal audience member, and you want to build something that has real value and maintains their attention. You want all your content to have a call to action, and you'll know if it's having an impact because people will engage with you.

Step Three: Integrate: It is not practical to be active on every social media platform, which is why you need to know which ones are already working well for you.

Can you integrate a podcast to nurture those relationships even further? Podcasting is a great platform to let existing customers know about all the other services you offer.

A Podcast Series Starting a podcast series can help answer the questions your clients may be having and also how to overcome them. You can invite guests who are experts in particular areas and best of all the content is available 24/7.

When you have a podcast, you can leverage off your other platforms, letting your audiences know you have a podcast. Make sure everything you're doing is connected and shares your podcast message.

34:40 - Talk from your area of strength. If you don’t like using video, then don’t use it.

The Buyers Journey 1. Awareness stage 2. Consideration stage 3. Decision stage

36:40 - Not every audio recording you do has got to be a podcast series; it can be used in a private group or on webpages.

Monday Morning Tip Don’t eliminate yourself by thinking your story is not worth sharing.

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Annemarie Cross admin@podcastingwithpurpose.com

Also, you can visit Annemarie's website Podcasting with Purpose and listen to her podcast The Ambitious Entrepreneur

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy:

Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

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There are so many online marketing options available when it comes to connecting and staying in contact with your new and existing clients, customers and patients, and my guest Gavin Baker from Baker Labs, out of Knoxville Tennessee believes you've got to go with your strengths and keep your marketing strategy simple.

Gavin Baker has worked with a lot of different businesses, but after evaluating his client base, he could see a strong trend towards healthcare, which is where he decided to stay.

Doubling Down

When you notice an area of your business that is growing faster than the rest and is making good money you need to focus your energy and consider doubling or even tripling down. This is how Baker Labs moved into working with Healthcare clients.

Biggest Social Media Changes Over Past Seven Years

Facebook has become even more powerful than expected, and it now owns many other platforms that used to be competitors.
Google has tried and failed multiple times at building a social media platform, but as a search engine, it rules.
Linkedin has become far more powerful as a business platform.

The Big Four: Facebook, Instagram, Twitter & LinkedIn

In all honesty, you can only do two platforms well. You can try to do more, but it's not recommended. You should have a primary and secondary platform.

Facebook is always going to be the number one primary platform. Therefore your secondary platform should be picked based on your personality.

Instagram Versus Twitter

If you like taking photos and your business is very visual then Instagram is going to be a perfect platform, however, if you are struggling what you should take a picture of, then it may not be the best platform.

If you're witty and be willing to engage consistently throughout the day, Twitter is a great platform.

LinkedIn is rarely used as a secondary social media platform because it involves developing a strategy first.

Tips For Instagram

Use hashtags. Hashtags help you be discovered and found.
Find other photos in the hashtags categories you're using start to comment and engage with the owners of the page. This will help you get noticed.

But remember, if your business only services within a 30-kilometre radius from your primary location, does having engagement with another company a thousand miles away be of benefit?

Which Are You More Likely To Do?

You need to operate where you do your best work. Assuming Instagram and Twitter are equal:

Which platform are you more likely to do?
Which platform comes more easily?

Most people fail at marketing because they get stuck trying to do things they're no good at and they only do it because everyone else is doing it.

If you have to take a picture, but don't know what to take a picture of this wastes time and results in poor image selection, which reflects on your business.

The Power of Email Newsletters

With email newsletters, you can connect with a lot of people quickly, and can be turned into sales and money, especially on e-commerce websites.

People love to hate email and they will constantly complain about how much they receive, but it doesn't mean they will unsubscribe, so you have to keep sending it because you never know when your message will be heard.

Before You Start An Email Newsletter

Map out why people usually contact you. Answer those questions.
Think about what may interest your clients.
What have you read that you can tell your clients?
Think about the overall content

If you want your email newsletters to stand out, you've got to have a Good Subject Line. You want clients to see the email and think, I want to open this right now.

Link Back To Your Website

If you're going to go to the effort of writing an email newsletter and be on social media, you want to get clients going back to your website, not someone else's.

So if you read an interesting article or report, don't post it on social media or put it in your email newsletter and link it to their website, instead, write your blog quoting what you have read and the source, and link it to your site. Brilliant Idea.

Email Newsletter Automation

Newsletters can be sent monthly unless you have a lot to say then weekly is a good idea.

Another email newsletter option is to set up an automation process. It can be set up as a workflow or drip email after someone has requested a free report or download from your website.

Or, you can use an automated email to push out a weekly review of updated content from your website. I do this with my podcasts and blog post using Campaign Monitor, but Mail Chimp and other platforms have similar features.

There's Something More Important Than The Open Rates

The key is to get your information out because you do not know who is going to read it and when.

It doesn't matter if a client opens the email or not, just by them seeing your business name in the subject line every month means it is not a waste of time.

If they take no action and don't unsubscribe, it means they're not sick of seeing it, so keep on sending it and do not delete them from your email list. It's a cheap way of staying in touch.

Purple Cow

If everyone is doing digital for all their communication, then maybe snail mail is a marketing option and will make you'd stand out. This is what Seth Godin was talking about in his book Purple Cow.

Yes, postage is far more expensive but when was the last time you got a hardcopy newsletter or handwritten card. We don't get as much mail now, so people do look at it.

It's essential to test the waters and keep trying new things. Never rule out an idea.

Monday Morning Tip

Look in your inbox and find three emails newsletter you like to read and work out why you want to read them. Then produce a newsletter that is like the ones you enjoy and you think your clients will also enjoy.

"I want a newsletter like this because it makes me feel like that".

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Gavin Baker at gavin@bakerlabs.co

Also, you can visit the Bakers Lab website.

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy: Episode 153: Aligning Your Social Media To Your Business with Matt Hanham

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Have you ever considered working in a foreign country? And when I say foreign, I mean a country that does not speak English and must have an interpreter to communicate. If you have, but you're still undecided, this podcast episode with Dr Justin Trosclair should spark some interest.

Dr Trosclair is originally from South Louisianna, USA and is currently working and living in China, and there were a lot of destinations in between.

Why China

At 29 years of age, he sold his business and decided he wanted to have an adventure, something he missed out on when he chose to study Chiropractic, but instead of just spending his money on holiday he decided to work at the same time.

He selected China because it had fewer hoops to jump through to be able to work compared to other countries, however it still took six months to get all the required paperwork sorted out.

Benefits of Working In A Non-English Country (China)

You get paid more
You seem to work less
You're treated very well
Cost of living is lower, so you save far more money

They also provide you with an interpreter, so this solves the communication problem.

Biggest Lessons Living in A Foreign Country

You should not try and change everyone to your way of thinking, stead; you need to embrace the culture, enjoy the festivals, eat their food and remind yourself why you are there.

Just step back and observe, and do not be a jerk, otherwise, you will not get invited anywhere.

You also need someone you can trust to take care of your affairs at home.

Yearly Evaluation

Dr Trosclair's employment contract is renewed every 12-months, but before he agrees he talks with his wife and evaluates the past year, and together they decide if they want to stay longer.

They ask two simple questions:

Are we still enjoying the reason why we're here?
If we were at home what would we be doing?

A Doctors Perspective Podcast

Dr Trosclair had a lot of spare time on his hands and was enjoying listening to podcasts so he thought starting his podcast would be a great way to connect and learn from other people, not just in Chiropractic. (Podcast: A Doctor's Perspective)

There are many benefits by starting a podcast, and one of them is always getting guests on his show that he has an interest in their subject as well.

How to Maintain High Levels of Energy

Adequate sleep - whatever you're doing can always be done tomorrow.
Use your time each day wisely - break it up and be more diligent with the time you have. You'll get more done.

You need to work out how much sleep you need and then make sure you get it.

Monday Morning Tip

Use a To-Do-List. Start a simple to-do-list for the day, or do one for the week. Work out the top 5 things that you want to get done and then mark the top three. Get those done first.

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Dr Justin Trosclair at justin@adoctorsperspective.net

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy: My three previous chiropractic guests:

Ep 52: People Quite Too Early with Dr Chris Zaino

Ep 53: Fake Guru's & Retention with Dr James Fedich

Ep 117: Improve Your Health Without Giving Up The Good Life with Dr Howard Cohen

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If you want to amplify your business online, you need to align your social media content with your business needs. Your content needs to be authentic to you and make sense to your audience because a confused mind will always say no. Your content has also got to be appropriate to the social media platform your using.

My guest Matt Hanham is the director of a Perth based digital marketing agency Visible. He is also the host of #Amplify Your Business podcast.

On this episode we discuss:

2:20 - The Online Process - developing and finding a way to make content that makes sense to your business. It needs to add value or entertain.

4:20 - You must have the right context for the platform you're on.

For example, Instagram: When they're in browse mode looking at pictures, they're not usually in the mood for buying, unless the picture captures their attention. It must be engaging.

6:40 - The importance of sharing your interest and passions on social media

It must be authentic to you.
It builds your brand.
It must make sense to your target audience.

You can't post photos of your hunting weekend if you own and operate a business that works closely with Vegans, it would not make sense.

12:30 - You can't just do what everyone else is doing in your industry. You've got to show your differences. It's not all about the craft you do.

20:20 - Create content that will make people talk, but be authentic. Great content will amplify who you are and will create publicity.

Creating interesting content will make people pay attention, and then when you do open your mouth and talk about the craft you do, people will listen.

24:45 - If you're not sure what content to create, start writing a list and start brainstorming until you get excited about something.

28:10 - Simple Minds Podcast

29:00 - Amplify Your Business podcast

30:05 - What are Custom Audiences on Facebook and how to use them to grow your business.

37:35 - You've got to know you're strategy and then decide what tactic is best suited.

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Matt Hanham at Visible.

If you're a podiatrist, or a person open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

If you like this episode you will enjoy: Episode 21: Micro-Story Telling

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Regardless of your age, it's never too late to start investing and my guest today Andy Wang, the host of the Inspired Money Podcast and co-owner of the financial management company Runnymede Capital Management explains why. He also is a huge advocate on buying local, and he has created a movement Buy Local New Jersey, which he is using to help grow his own business.

On this episode we discuss:

5:30 - What a financial management company does.

6:15 - The earlier you get started investing, the better. Time and compound growth are your best friends.

7:20 - Where to start with investing: Keep it as simple as possible.

10:30 - Why Andy started the Inspired Money Podcast and how it helps drive traffic to his website.

He uses the podcast to:

Address client questions
Discuss what is money all about
What inspires people
Why we don't talk about money enough

13:45 - Why you should TRACK your spending instead of creating a BUDGET. When you track something you will want to make constant improvements

"When you know where you spend your money it actually frees you, it does not confine you".

22:10 - His invest philosophy: You want to look for companies that are making money. Earnings and stock prices should be going up. You want to look for solid companies that are growing their earnings year after year.

30:10 - The importance of leadership in the right positions within a company.

31:20 - BUYING LOCAL: Recycling of money within the community creates new jobs and supports the community.

39:25 - How buying local ties back to their website

43:05 - You learn by doing.

43:40 - NICHE DOWN: The importance of starting small and from there you can grow.

47:40 - How podcasting builds business connections.

Monday Morning Tip

Don't watch the news because it's so sensationalised. Instead, be intentional and deliberate with what you're doing and make an effort to filter out the noise.

"Do one thing each day that scares you, and you will make significant changes in your life"

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Andy Wang at Runnymede Financial Management.

You can also connect with Andy Wang on LinkedIn

If you're a podiatrist, or a person that's open to new ideas and like to think outside the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

Other Episodes You May Enjoy: Episode 118: How to Be Better At Almost Everything with Pat Flynn

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Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. Leticia is my Graphic Designer and is responsible for all my logos, branding and artwork. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as important as your legal and financial advisors.

If you're serious about growing your small business, look at what big businesses are doing. Yes, they use online graphics services, but when it comes to long-term business strategy and direction they have a graphic designer on deck, and you should be thinking the same way.

On this episode we discuss: 2:20 - What is a Graphic Designer

3:10 - What's the difference between using for a graphic designer and Canva, or other programs yourself at home? The simple answer has a lot to do with saving time, which in turn saves you money.

"You build a relationship with your graphic designer and together you go on a journey."

5:10 - Has Fiverr affected the graphic design industry?

6:30 - Why using a graphic designer is an investment in your brand. They help keep everything in check, something you do not get using an online service.

7:50 - A Graphic Designer will help bring consistency between your brands and sub-brands.

9:35 - What is a logo suite? (Fonts, colours, various formats, etc.). A good LOGO should be able to be viewed at the size of a button

10:20 - Style Guides keep the brand consistent regardless of where it is being used. (Business cards to billboards)

13:40 - Why meeting with a client one-on-one is so essential and the benefits you won't get using Fiverr. (Email, phone, Zoom, face-to-face)

14:21 - Taglines

15:25 - Avoiding copywriter infringements. Leticia helps to get inside your head to create originality.

20:00 - What it was like working with the Matilda Brewing Company and creating the Beez Neez logo.

"Big companies use Graphic Designers and not Fiverr because they respect their brand integrity".

25:20 - When people engage a graphic designer it all starts with a Briefing Sheet.

What do you like and dislike (colours, shapes, etc.)
Are you creating a new brand or rebranding
Do you want to keep some aspects of your old brand
what direction are you taking the business.
Has the ideal client shifted and so has the brand

27:30 - The Concept Stage: During this stage, the graphic designer will give the client feedback about colours, icons, etc

29:30 - Different industries have certain colours and images (i.e., Dentistry - tooth Image). However, a graphic designer can assist you in thinking outside the box.

For example, Sunbird Orthodontics in Cairns purchased a business under a different name, which was outdated, so they decided to rebrand the name and everything else that went with it. A Sunbird was relevant to them and so they used it in all the rebranding and it really stands out. Plus it invokes a happy feeling.

34:30 - Why I was a good client. I was good at explaining what I liked and didn't like. There was a lot of clarity, plus we have developed a relationship over time, and now Leticia understands my business objectives.

35:50 - A graphic designer is a GUARDIAN of people's brands.

38:10 - Logo and Brand Audits

There is an initial outlay financially for a graphic designer, but it's not as expensive as you may think and it's an investment in your business. A good logo has integrity and longevity.

Monday Morning Tip Go online and do your research. Look at competitors do, locally and worldwide. Look at colours, styles, fonts and develop a bucket of ideas before you have a meeting with the Graphic Designer

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Leticia Moran via email at leticia@lmcreative.com.au

You can also connect with Leticia on LINKEDIN and Instagram @leticiamorancreative

If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

Other Episodes You May Enjoy: 140 - Branding Mistakes with Dr Fern Kazlow (Part 1)

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McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success. McDonald's is a transactional based business; it's not a relationship type of business. Therefore to make their systems work, they only need arms and legs to get the job done, hearts and minds are not required. However, if you're in a service type industry, you NEED your team to have their hearts and minds engaged with your clients. In this episode we discuss: 2:20 Serving is not necessarily service. 6:00 Why systems don’t always translate. You need to connect emotionally and provide a proper level of service. You need structure with flexibility. "If you over systematised your business you rob it of its heart and rob it of its soul and flexibility". 9:25 If you show that you care and you’re engaged with your clients it sets you apart from your competitors'. 11:00 Always think, how can I do it better. 15:23 Difference between Frameworks and systems and why your team need to be able to freestyle within the frameworks. "Scripts can feel very awkward, it's like wearing someone else’s underwear". 19:05 Frameworks allow people to develop their hearts and minds for the business. 20:18 Performance Culture Matrix: How to handle a team member that is not engaged or is lacking heart and soul for your business. 22:50 The Necessary Conversation “Whoever sets the frame for the conversation controls the conversation.” 24:45 People need to go through the shit shaver when they walk into your business. 26:05 Why it’s important to employ people with energy. You can teach skills. 33:32 Net Promoter Score: You have the positive advocates, the negatives advocates and the vanillas in the middle. 34:20 It’s about being on purpose. You can complete a task using arms and legs, but if you bring your hearts and minds, you will approach the task in a completely different way. Monday Morning Tip You've got to get your staff excited about what you’re building as a team. "Whoever got you here, may not get your there". 38:55 Is your team fit for purpose. If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Dr Jesse Green and if you're a dentist check out his podcast The Savvy Dentist.

If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

Other episodes you will enjoy with Dr Jesse Green:

Episode 12: The Recovery Paradox Episode 24: Brand Personality & ACDC

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If you want to grow your business doing in-service talks and presentations is one of the most cost-effective tactics you can use, and best of all you get to control the content and pace of the conversation.

On Episode 148 my guest Clive Maloney discussed the six vital steps required to improve your public speaking skills, and if you do a lot of public speaking, I highly recommend going back and listening to this episode.

Start Small Now, I won’t go into the six steps on today’s mini-episode, but one of the tips Clive suggested when you’re just starting, or if you’re nervous about public speaking, is to start small. And there’s no better way to start small than providing in-service talks and presentations to people, businesses and organisations that can refer people to your business.

Conversation With A Plan One thing I will mention further is how Clive Maloney refers to presentations as ‘conversations with a plan,’ which is a perfect description. You are just talking with people, except for having it all planned out, even the objections.

In-Service Explained If you’re not sure what I mean by an in-service presentation, let me give you an example. A Podiatrist could organise a short 15-20 minute presentation on a particular aspect of podiatry to a small group of practitioners at a local Doctors or Physiotherapy clinic.

Ideally, the presentation will be on an area of interest to the Podiatrist, or about a service they want to promote. This applies to every profession or business. Don’t do a presentation if it’s of no interest and there’s no purpose behind it.

If You Feel Intimidated If you feel intimidated presenting to other professionals in your industry, start with non-professionals — however a presentation for your local hairdressing salon, health food shop, and gym or accounting firm.

If you want to have a successful business, you have to do things that are not always comfortable, and public speaking does fit under this heading, even if the audience is small.

It's All About How You Think I have spoken to a lot of health professionals and business owners, and one common theme I hear is they want to be busier, and they want to attract more new people to their business, however, their budget is limiting their growth options.

I disagree...it's not their budget that is limiting their growth options; it's their thinking.

There's No Cost Yes, it costs money if you want to advertise using traditional media and even online adverts is not free; however, it costs you nothing but time to organise and provide an in-service presentation about your profession or business.

Six Pillars of Marketing In both my books, It's No Secret, There's Money In Podiatry, and It’s No Secret There’ Money In Small Business I discuss the Six Pillars of Marketing.

Professional Referrers
Non-professional Referrers
Internal Marketing
External Marketing
Verbal Marketing
Web-Based Marketing

All marketing pillars should be used for promoting your business; however, some marketing pillars are far more expensive to implement.

Pillar Number Five - Verbal Marketing Providing in-service presentations comes under pillar number five - Verbal Marketing and most verbal marketing is relatively inexpensive, however, if you're not comfortable talking in front of people you will find this pillar challenging to build and develop.

Who Is Your Business Spokesperson? But if you're serious about having a successful business, you need to get over your fear, or you need to employ someone else who can take on this role.

Every successful business needs a spokesperson and if that’s never going to be you, then find someone who will be. When you get in-service presentations working for you, you’ll notice immediately the positive impact it has on your business.

The more in-service presentation I did for my podiatry business, the faster it grew.

Solopreneurs But what do you do if you work by yourself and can't find someone else to do the in-service presentation for you? Well, you'll have to sit back and watch your competition grow instead.

On a serious note, if you genuinely have a fear of public speaking, please send me an email at tf@tysonfranklin.com and let's discuss it further. I managed to get through Primary School, High School and University without ever giving a public presentation, so when it comes to the fear of public speaking, I GET IT.

If you like this episode, you will enjoy: Low-Cost Marketing Idea #1: Coffee Sponsorship

Low-Cost Marketing Idea #2: Photo Competiton

Low-Coast Marketing Idea #3: Host An Open Night

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW: ☆☆☆☆☆ “This is a great podcast. What I like about it is that it’s not just theory. It has actionable information that you can use right away.” Jayteee3 via Apple Podcasts · Australia · 02/01/19

Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am.

FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

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If you want to be a better public speaker, or overcome your fear of public speaking you need to listen to my guest Clive Maloney as he explains the six vital steps required to improve your next public speaking performance.

Clive is a small business coach and trainer, and teaches entrepreneurs how to grow their business and have an impact on the world. And there's no better place to start than improving your skills as a public speaker.

On this episode we discuss:

3:45 - Why we need to change our thinking and terminology about public speaking. Public speaking is not just a presentation; it's a conversation, and it's better than a conversation - it's a conversation with a plan.

6:15 - Why preparation is vital in removing fears. You need to plan what to say and then rehearse.

8:30 - Why do you want to do public speaking? Is it to increase sales, deliver a message, or create a call to action?

"There is no marketing platform on this planet that helps you build trust and credibility quicker than public speaking"

12:15 - Starting Small: This is the best tip to begin your public speaking journey. Start with a small audience and build up from there.

15:00 - Nerves are normal: Acknowledge the fact that you will be nervous and maybe suffer from imposter syndrome, but you cannot have two opposing emotions so start thinking about the value you're going to be delivering to your audience.

18:30 - A conversation with a plan:

Think about the audience and where they are right now. Think about their problems and pain points. Think about where will they be by the end of your talk. Script it out. Where they are NOW, where you will take them.

Regardless of the time, all you need to do is fill in the gaps between the start and finish, whether it's a 30-minute presentation or a full day workshop.

23:50 - Why public speaking is an emotional journey.

6 Steps Formula For Improved Public Speaking

As long as you must make sure you've done the preparation first.

24:55 A - ATTENTION

To get the attention of the audience, you need to ask three YES questions, and you need to raise your hand high.

How many here would like to know more about...?
How many here would like to improve their...?
How many here would like to ...?

And then tell a good story that relates to the three questions.

28:25 B - BENEFITS

What it is they will gain by paying attention to you?

29:35 C - CONTENT

Content is the logic element. Are you going to educate or inform? Ans always give them far more than they expected.

ADOV Principle: Always deliver outrageous value

33:00 D - DESIRE

You want to create a desire for them to want to take action to implement what they have just learnt.

35:15 E - EVIDENCE

You just telling someone it will work is not good enough. You must give examples. For example, 'We've used this strategy here, and these are the results we got, or I used this same strategy with business (X), and it doubled their income.

Results must be realistic, but you can show a range (25 - 150% improvement).

40:00 F - FINISH

How you finish the presentation is very important. The whole purpose of your presentation is to lead them to a place.

Your finish must have a clear call to action. Therefore you need to be clear in your mind right from the start where you want to take the audience.

Monday Morning Tip

You need to have a startup ritual. The Golden Hour: 20-minutes of exercise, 20-minutes of personal development , and 20-minutes of planning for the day.

"If you start the day strong, the day is that much better".

Bonus Tip

If you have dry mouth gently bite down on the sides of your tongue and it will stimulate your salivary glands

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com

Y can also connect with Clive Maloney via his website Get Real About Business and via his Facebook Page Earning The Right and don't forget to check out his podcast Get Real About Business.

If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

Episodes you will enjoy:

Dr Chris Zaino - 52 - People Quite Too Early

Jim Palmer - 40 - Creating Yuor Dream Busines

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If you want to be successful both personally and in business and be surrounded by a team of successful people, you need to start building your resilience muscle. My guest Chris Desmond, Physiotherapist, Coach and Host of Uncomfortable is OK knows more than most about being uncomfortable.

Chris Desmond was also my guest on Episode 07: Uncomfortable is OK.

So, What Is Resilience?

Resilience means to be able to navigate and recover from challenging situations quickly.

It's about getting better at overcoming challenges, which improves your ability to do hard things, and in business hard things come up all the time. Eventually, it leads to more success.

"Resilience breeds persistence and persistence breeds success".

Why Team Resilience Is Important

Breeding resilience in your teams is essential. As they improve, you can delegate more tasks, and this will free up your time to work more on your business.

A more skilled workforce may mean more pay for them but in the long run a better business for you.

A more engaged team is less likely to leave, which saves times not having to re-train new team members, and also they tend to take less sick days. You end up with more production.

It's Not About Hardening Up

Just trying to harden up and pushing through a situation leads to being overwhelmed, burnt out, sickness and decreased productivity.

Resilience is about having a skill set to cope with uncomfortable situations; it's the opposite to just pushing through it. It's figuring out a way for you to go through it while keeping yourself healthy and delivering quality work.

Where To Start

Strategically need to step out of your comfort zone.

Pick a situation you're not comfortable with and build your resilience muscle to that situation. In business, you may dislike networking events. If that's the case, you need to start attending networking events.

Do it progressively.

Pick something just outside you comfortable a little bit and slowly start building you your resilience muscle. Think about new skills you want to learn.

It's very similar to running a marathon. You do not jump off the couch and run a marathon; it's something you must train for and over time you build up your distance.

What happens when the going gets thought? Easy for us to quite

Understanding WHY.

When the going gets tough it's easy to quit, so you need to know WHY you're doing what you do.

Ask these questions:

a) How is what I'm doing getting me closer to the person I want to become?

b) How is what I'm doing getting me closer to what I want to achieve?

c) How is what I'm doing helping those people around me?

Cultivate a community around you that will build you up.

They say you are the average of the five people around you, so do you have people around you that are positive?

You get different things from different people, so you need multiple people in your community with different experiences and skill sets.

You need to know who to go to about a specific topic, and who else for another issue.

"Building resilience muscles benefit you, your team and everyone else around you".

If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com or you can connect with Chris Desmond on FACEBOOK at Uncomfortable is OK, LinkedIn or his website UncomfortableIsOK.com

If you're a podiatrist, or you're a person that is open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast.

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

12 Secrets to Get More People Through Your Front Door

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Are you letting excuses get in the way of your success? Win Charles is an Author of eight books, a Teacher, Journalist, host of four podcasts and she has Cerebral Palsy. Win decided many years ago not to let a disability limit her life achievements.

On this episode we discuss:

The power of recommendations and referrals.
Not letting a disability hold her back from doing what she wanted to do.
Problems with the teaching profession and why journalism?
Podcasting, but you have a speech impediment?
Her ASK WIN podcast currently has 998 episodes, probably well over 1000 by now. (I was on episodes dated 2nd and 20th January 2019)
How she got started with writing.
What inspired her first book.
Book nine and ten are not too far away.
Making money as a writer.
Should people start a podcast?

"If you have a skill or knowledge in a particular area you should share it with others, especially if no one in your space is talking about it".

Monday Morning Tip

Write one word that could turn into a book. Most people want to write a book but are too scared to get started. You need to write that first word.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Win Charles on Linkedin (Win C) & Twitter (@winkellycharles)

Other resources mentioned in this podcast:

Unstructured podcast hosted by Eric Hunley

If you like this episode, you will enjoy: Ep 128: Turning Your Passion Into A Business with Lonnie Beck

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.

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☆☆☆☆☆ “This is a great podcast. What I like about it is that it’s not just theory. It has actionable information that you can use right away.” Jayteee3 via Apple Podcasts · Australia · 02/01/19 Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTSand other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am.

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In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans.

Now if you haven’t heard me use the terms professional and non-professional referrers before I’d suggest you listen to my podcasts episodes released on the 17th and 24 May 2018.

Marketing Pillar One: Professional Referrers

Marketing Pillar Two: Non-Professional Referrers

But to give you a quick overview:

A Professional Referrer: Is someone within your industry. For example, in the health industry a Physiotherapist is a professional referrer to a Podiatrist, in the financial sector an Accountant is a professional referrer to a Financial Planner, and in the building industry, a Plumber is a professional referrer to an Electrician.

A Non-Professional Referrer: Is someone outside your industry but potentially could refer people to your business. This referral source is often neglected. As an example, a Hairdresser is a non-professional referrer to a Plumber, Podiatrist or Accountant, but how often have you reached out to connect with your local hairdressers, other than the one you visit yourself.

Simple Or Complex

An open night in your business can be as simple or as complicated as you want, meaning it can be low-cost, moderate or expensive, that's really up to you, but what’s important is you have a compelling reason why you want to invite people for an open night.

It may want to:

Show off some new equipment or technology
Introduce them to a new product line
Have them meet critical people in your team
Or it could be a combo of all of the above

Are You A New Business?

Now if you’re a new business you may not yet have any professional or non-professional referrers yet, well so you would think, but if you listened to Episode 92 – Market Early & Create A Buzz you should have made contact with a lot of potential referrers during your setup phase leading up to your opening day.

With a new business though you would be throwing more of an opening party than an open night and therefore there will be more people, and the expense will go up accordingly.

Open Night Tips

When you do have an open night, here are a few tips to make it a success:

Limit the number of people you invite (6 - 10 people). This may seem low, but there are good reasons for this.
- You are able to spend more time with each person that attends.
- Smaller numbers won’t feel like a party; therefore catering is much easier and less expensive. All you’ll need is a couple of bottles of wine, a few beers and a nice platter.
- The night will also be much shorter because you can share your message much faster.
Make sure you put the time on your invitation (6-7pm).
Holding it mid-week also indicates it is not a party. Friday nights are a little different.
An important thing to keep in mind with smaller numbers is to make sure the referrers compliment each other and are not competitors, or conflict in any way.
- Putting Physiotherapists and Chiropractors in the same room is not usually a good idea.
If one of your referral sources has a large team, consider inviting that business and keep the open night exclusive for them.
Make sure you plan ahead and involve your team. You want the critical members of your team at each open night.

Improve As You Go

Having smaller open night means you can run them more often and therefore allows you time to tweak and improve how the night runs until it runs like clockwork.

Celebrate Major Milestones

So, what I’ve just explained has to do with throwing a low-cost open night, but if you have a major milestone worth celebrating, like a renovation or extension, moved into new premises or celebrating a work anniversary, you should go bigger and invite far more than ten people and make it a real celebration.

In fact, I think you should celebrate every work anniversary and you should make a big deal of it.

$1500 Was a Great Investment

The last one I threw for my podiatry business, we had 50 people attend, and we booked a caterer. When we added up the final bill, including booze and food, we were pleasantly surprised it only came to $1500.

$1500 may sound like a lot to some businesses, but if you stop and think about it, how much are you prepared to invest in improving your relationship with a good referrer or A-Type patient/customer?

$1500 divided by 50 people is only $30 per head, so I think that is a worthwhile investment.

Social Media Exposure

We also took over 150 photos on the night and generated an endless amount of coverage on our social media pages and also the social media pages of our guests, which was priceless.

So in summary, start connecting with your professional and non-professional referrers by holding opening nights in your business, and also don't be afraid to invite long-term customers, patients and friends because there's nothing better than having raving fans to help share your message to the masses.

If you have any questions about marketing message #3, please send me an email at tf@tysonfranklin.com

If you like this episode, you will enjoy: Low-Cost Marketing Idea #1: Coffee Sponsorship

Low-Cost Marketing Idea #2: Photo Competiton

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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If you want to grow your personal and business brand, promote your product and services, that next book or event, being a podcast guest is one of the most cost-effective forms of marketing you will ever undertake. However, there are some essential tips you need to be aware of and my guest Yann Ilunga from Helsinki, Finland is an expert in this particular area.

Yann is the host of The Podcaster Lab and a university trained communications expert, so he understands the how and why of being the perfect podcast guest, and mistakes many guests make that can easily be avoided with some thought and forward planning.

Why is being a podcast guest a good idea? * It is a great, low-cost marketing tool. * It leverages the power of your voice. * It allows you to connect with people on a more personal level, something you cannot do with a written blog. * It is much easier for people to consume audio compared to video, so they can take you anywhere. * You can be in their ear 24/7 and become part of their daily or weekly routine. * It's a simple process compared to video and has a lower barrier to entry in regards to cost, equipment and technical knowledge.

You need to have basic equipment Being a professional podcast guest means you take what you do seriously and whether you're being interviewed at home or in your office you need to make sure you cover the following bases:

Microphones It's not just about WHAT you say, it's also about HOW GOOD YOU SOUND when you say it. Poor audio always reflects poorly on the guest, not the host, so it is essential you start with a good microphone, like the Audio-Technica ATR2100 or its European counterpart the Samsung Q2U, which both cost less than $100.

Worst-case scenario you can use the headphones with a built-in microphone you got with your smartphone, but NEVER use the microphone built into your laptop computer because it produces poor audio.

Extras Buy a windscreen or a pop filter to protect the microphone from spit and to stop that popping sound when you say certain words.

If you can, purchase a small tripod or detachable boom, so you don't have to hold onto the microphone. This will allow you to speak more freely. And if the host is also recording video, you can buy an external webcam to give you a higher quality video image.

Microphone training If you're serious about becoming a professional podcast guest, you will buy a proper microphone, and once you do, you need to practice how to speak into it correctly. You can Google microphone techniques or check out Yann's website and view the microphone category.

"A poor recording will negatively affect your brand".

Recording your side of the conversation This is totally optional, but you can also purchase software so you can record the podcast conversation as well. There are plenty of options and it's useful as a backup, but make sure you tell the host you are recording as well. You may want to use snippets of the conversation but ask for permission.

Pitch Yourself To The Right Shows Ask yourself, what topic do I want to cover as a guest and does it relate to your personal or business brand? When you know this information, then find a podcast that suits.

If you approach a podcast host and they say NO, do not argue with them, it's their show, and they'll know if you're a good fit or not, but to increase your odds of them saying YES, make sure you don't make your pitch all about you because it's not.

Think about the listeners of the podcast What is the goal of the podcast show and what are the listeners going to walk away with after listening to you? You need to be able to answer these questions clearly.

Also, what's in it for you? Are you promoting a book, conference, your coaching services, etc.?

Podcast Dynamics Before pitching yourself, you must listen to a few episodes of the podcast and take note of the dynamics between the host and the guest.

The Hosts listeners expect the same dynamics from you, so can you deliver this? Some hosts will only have guests they have previously connected with in person or on social media and have developed a relationship with. If you listen closely to a few shows, you'll pick up on this relationship between the host and guest.

You need to create a guest website If you want to be a professional podcast guest, you should have a website and also a one-sheet downloadable PDF that has your:

Bio information
Topics you can cover
A List of relevant shows with artwork, you've been a guest on
Professional photograph of yourself
Your social platform details

The downloadable PDF should link people back to your website for additional information, other photos and an introduction video if you have one.

Advanced Tip: As your reputation grows as a podcast guest, you may want to add a booking and onboarding section on your website to handle scheduling and to make sure you're a good fit.

You can use Google Forms to manage all your questions and add a scheduling program as the last step.

The location of your podcast interview Remember, poor sound quality reflects on the guest, not the host, so where are you planning to do your interview? Regardless if it's at home or in your office, you need to do a quick audio test if you have recording capabilities.

First, press record and say nothing, just record your room on quiet, and then listen back to it. Is there a fan, air-conditioner or traffic noises in the background? Then, record again, but this time talk. Does it sound good, or does it seem like you're in a cave?

If you do not have recording capabilities, a professional host will be doing a few tests themselves from their end.

Bonus location tips * Make sure everyone knows you're recording, regardless of where you are, work or home. * Put your telephone on silent. * Close all programs on the computer, especially emails * Protect your bandwidth. Kick kids off of Netflix.

Make your best effort Your goal as a professional podcast guest is to make your best effort to limit distractions and noise. Sometimes things are not in your control, and you cannot always stop a dog from barking, but many sound distractions can be prevented.

Work out when is the best time for you to be a guest. If you have children, school holidays may not be a good time to do an interview at home. Do you have a pool guy, a lawnmower man? If so, be aware of their schedule.

Don't Let Fear Hold You Back Everyone is nervous at the start, but over time you will get better and your first podcast interview will be your worst. But even the hosts had to learn to control their nerves.

If you have a favourite podcast, download the latest episode and the first episode and pay attention to how the host has changed and developed over time.

Side Note: As an example - Episode 05: Fish Out of Water with Calvin Wayman. My introduction did not roll off the tongue as easy as it does now.

Stay interesting As a guest focus on your delivery, and not just what you say, but how you say it and don't be afraid to mix up your stories. You cannot keep repeating the same stories on every podcast interview, it will get boring for you and also listeners if they've heard you on other podcasts.

Get on their radar Before you pitch yourself, especially to a more prominent podcaster, you need to get on their radar. To do this, you must listen to their show and afterwards send a few tweets, and be specific, and honest, about what you liked about the episode. Tag the host in your tweet, and if you do it multiple times, you will start to be noticed. Everyone loves positive comments and feedback.

This is where the psychology of communication comes in. Once you get on the hosts' radar, you start to position yourself as someone they know, even though it is only through social media.

Here's an example of what you can write: Hi, I'm (your name), you may know me from Twitter (twitter handle).

I'm a fan of your show and was enquiring if you are looking for a guest for your podcast.

I typically talk about (topics), but I'm happy to cover (other topics).

I'm looking forward to your reply.

Make sure you direct them to your podcast webpage where they will find a lot more information about you. You don't need to add how good you are in the email. You want to keep your email brief, and this will increase the likelihood of them saying YES.

If you're at a conference or meetup, use the same tactic to get on their radar and then make sure you introduce yourself and get a selfie with them. You can then send an email, as above.

Focus on just one call to action When you are a guest on a show be specific and clear with which brand you're putting forward, is it your personal brand or business brand? Also if you want to promote a book, make sure you only push the book and nothing else. You want to give them one call to action and one item for them to focus on. That's all you need to do, aim for one link per show.

Create a specific landing page You need to think about which landing page you want listeners to go to after your interview. Keep it specific and related to your one call to action.

If you have too many calls to action, none will be remembered, but everyone can remember one call to action and one landing page.

Most landing pages are set up for cold contacts that are found via a Facebook Ad etc. Cold Contacts do not know who we are so you need to try and sell yourself harder, but a podcast landing page is different.

Your listeners have just spent 30-60 minutes with you already, they are more positive and if they visit your landing page it's because they are ready to work with you in some capacity or at least thinking about it.

The three YES approach So, your call to action has got them to your landing page. Once they arrive you need to apply the Three Yes's Approach.

First YES is 'the small sizes yes'. It requires a low investment in time and money. It could be free and involves downloading a FREE PDF document.
Second YES is the 'medium size yes'. There is an investment in time and money, but it's minimal. This could involve a video series, webinar, etc.
Third YES is the 'big size yes'. This will involve the highest investment in time and money and may include your coaching services or online course. Think about what else can you offer.

Can you be on too many podcast shows? It comes down to your threshold of how many you want to do. John Lee Dumas does over 200 interviews per year, that's his threshold.

If you're eager to promote each podcast show you guest on as a thank you to the host, and if you're concerned because of time, you can use scheduling programs like SocialBee and MeetEdgar. You can organise it, so posts go out automatically.

The post-interview chat When the interview is finished, don't be in a hurry to leave. Hang around for a post-interview chat. This is where you create a long-term connection with the host.

While you have their attention and they are still warm you can ask:

To connect with them on LinkedIn and Facebook.
If they'd be interested in being a guest on your webinar
Them to speak at your event, or you speak at theirs

Monday Morning Tip As soon as you can start to compile a list of podcast shows you want to be a guest on and start connecting and getting on the hosts' radar via Twitter and LinkedIn.

Ninja Tip If you're an author, go to Amazon and find similar authors to yourself and then go to Apple Podcasts and see what podcasts they've been covered on. This will give you a long list of podcasts to add to your list. If you're not an author, but have expertise in a particular area follow the same steps.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com or you can contact Yann Ilungavia his website.

Other resources mentioned in this podcast:

Tom Schwab's book - Podcast Guest Profits

If you like this episode, you will enjoy: Episode 128: Turning Your Passion Into A Business with Lonnie Beck

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.

RECENT REVIEW:

Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTSand other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M Schwab (2016-12-24)

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One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your business.

Most people have their smartphone with them at all times, so taking a photo and posting it on social media takes very little time and effort, and if you only receive a small number of entries, don't be concerned.

Engaging with eight or ten people is still better than not engaging with anyone, but remember, some people like to watch and not participate, so you're probably engaging with far more people than you think.

The Prize Entering this type of contest is easy, so no one is going to expect a massive prize, but it still must be worthwhile. Because this article us about low-cost marketing you could approach a third-party business and have them donate the prize, and in turn, this will give them exposure to your audience, making it a win-win.

It could be a local restaurant or any other business that can donate a prize with a high perceived value.

Theme It The best photo contests usually have a theme, so give this some thought beforehand and plan. The competition could be specific to your industry, a particular month, or a season.

One competition my podiatry business ran, which was very successful, was run over the Easter holidays and the theme was 'where will your feet take you this Easter'. We received some very smart photos, and I can still clearly remember the winning photo. It was a picture of a foot, and between the toes was a glass of red wine, and in the background, you could see a lush vineyard.

I've seen some companies get onboard with Socktober. All you had to do was post a photo of the craziest pair of socks you owned. There wasn't even a prize, but they had over fifty entries, meaning they had far more watching in the background.

Use Hashtags Once you're clear on your theme, you need to think about a #hashtag that will be most appropriate, and you need to tell people to use this hashtag with their photos because it makes it much easier to search and find each entry.

Therefore you to decide if you want to create a unique hashtag, specific to your competition #photocomp, or use a hashtag with your business name for increased exposure #abccompany.

There are many benefits to your business for using hashtags.

Repurpose As the photo entries get posted on your selected social media page, you have the choice to re-post all of them on other social media platforms or only the outstanding ones. You can reuse these photos at a later date to promote your business, and also use them in your newsletters and on your website.

When the winner is selected, announce it to the world. Make a big deal about it. If you run the competition locally, and there is a prize to pick up, make sure you get a photo with the winner and post it on your social media pages.

Two Final Tips 1. Make sure you comment on every photo entry and say thank you. I've seen businesses run this sort of promotion and ignore every entry and they wonder why people don't enter a second time. People need to be recognised. 2. Get your team involved in the planning process, which will create more buy-in. An excited team will get right behind this idea, and will more than likely share some of the better photos on their own private social media pages, giving your business even more exposure.

If you have any questions, please email me at tf@tysonfranklin.com and if you run a photo competition let me know how it went. Also, if you're a podiatrist check out my other show the Podiatry Legends Podcast.

If you like this episode, you will enjoy: Low-Cost Marketing Tip #1: Coffee Sponsorship

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

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To achieve your goals, you must take action, and you'll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to get clarity around their WHY.

On this podcast episode we discuss:

Balancing his training and competition with his social life and dental studies
Benefits of discipline and hard work and how this translates from sport to business

"Natural talent will only take you so far, and those that make it to the top are the ones who never gave up. Success comes when you don't quite"

Success in business comes to those who never quit.
Analysing what works and make changes if you're not getting the results you want, but don't quit.
Book: START WITH WHY by Simon Sinek.
Belief systems
Knowledge not put to use is a waste of time.

"Don't let perfection get in the way of progress."

Getting Started With Goals

First, you need to understand yourself (your mindset) and work out what is your limiting beliefs.

SIDE NOTE: A belief is just a neural connection from one event to another. It's your way of connecting stories.

If you say, you're going to lose 10kg you need to ask WHY. There must be an emotional connection. Just saying so you can fit into a shirt or pair of pants is superficial. What will fitting into that short or pants make you feel? That's the emotion.

Monday Morning Tip

Think about the person you want to become. Can you picture this person in your mind?

How do they speak?
How do they act?
What daily actions do they take?
How do they start their Monday morning?

"Today is not just another day."

If you have any questions about this podcast, please email me at tf@tysonfranklin.com

Or you can contact with Jeffrey Tho via Facebook & LinkedIn. Search for Dr Jeffrey Tho. Or Instagram @drjeffreytho

If you like this episode, you will enjoy: Mastering Your Mindset with Deb Johnstone

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Over the next month or so, I plan to go over some of my favourite and low-cost marketing ideas that most business owner could use and benefit from immediately.

Also, I want these marketing ideas to be easy to implement and have no financial barriers, so there’s no excuse not to give them a go.

#1: Coffee Sponsorship 1. The Selection Process: Identify a coffee shop in your area that serves coffee to the type of people you would love to have as clients and attract to your business. It doesn’t need to be super close, but also not too far away.

Before starting this tactic you need to know the type of client you would like to attract, which is called your perfect client avatar, but that’s a whole other topic.

For simplicity let’s say you want to attract more female clients between the ages of 25 to 35 who look like they take care of themselves physically.

Ask: Once you know who you want to target and the coffee shop you know they hang out at, meet with the manager and ask if you can sponsor the first ten cups of coffee for the day, or the first 10 cups after 9.30am, etc.

At $5.00 per cup of coffee, the most you can spend on this tactic is $50.

Under The Criteria: The manager will, of course, say yes, but it’s important that he or she, and their team understand the basic criteria, which was female, 25-35, and fit, and then you need to make it a little more specific.

For example, you may use the above criteria and add wearing active wear, or more specifically it could be wearing ‘branded’ activewear. Depending on the type of business you operate it may be pushing a pram, with young children, or arriving with two or more friends, etc.

Type of business you own will determine the other details you want to specify.

Use Business Cards: Give the coffee shop manager your business cards and when a person fitting your description goes to the counter, and orders a coffee all the manager or his team have to say is:

“today's coffee is normally $5, but there’s no need for you to pay today, as this coffee has been sponsored and paid by ABC business name”.

When they give the person the free cop of coffee they should also hand them one of your business cards. It would also be great if they could write your business name on the side of the cup.

Optional: You could sit in the coffee shop while this marketing idea unfolds. You may use this time to catch up on paperwork. When the coffee is ordered, the same line is said above, but they also add:

“and the owner of the business is sitting just over there”.

If they look over towards you all you need to do is give a small nod of the head in acknowledgment, but don’t be surprised if a few come over and say thank you.

Because this is such an unusual experience for the coffee shop customer they will talk about it for the rest of the day and if they work in an office you can only imagine how many people they will tell.

No Limits There’s no limit to the number of coffee shops you can use, but first of all, I would suggest starting with one and focus on who your ideal client is. You need to get this right so you attract the right people to your business and get the best bang for your buck.

Also, if you plan on using this marketing technique multiple times the coffee shop owner may give you a small discount or free coffee for yourself, so 10 cups of coffee could cost you less than $50, or you may get more than 10 cups for the same price.

Simplicity & Cross-Learning Sometimes the best marketing ideas are the simplest ideas and I think this is one fits that category of simplicity.

If you’re a podiatrist, in the health industry or just interested in cross-learning from other professions, check out my new show called the Podiatry Legends Podcast. There is some great information being shared.

If you have any questions on this marketing idea, please email me at tf@tysonfranklin.com, or if you test it, I’d love to hear from you with results.

If you like this episode, you will enjoy: Your Ideal Client

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Branding can make or break your business, but when you get it right, everything else you do falls into place. Your marketing, advertising, offers and everything else becomes so much easier and faster to implement.

"Marketing without good branding is like building a house on poor foundations. If your branding is wrong your marketing will be wrong".

There Are Ten Branding Mistakes Number One: Letting Others Define You If you don't brand yourself consciously and correctly, your brand will be determined for you by your customers and competition. More often than not they will also interpret and manipulate your unconscious brand to suit themselves.

"Branding is to business what location is to real estate. It never gets overplayed".

Branding is not about jumping on the next hot item. It's about building a connection, relationship and a point of communication.

Personal & Business Brands: There is a strong connection between your personal and business brand and they must share the same values. Even as an employee, you have your brand, and this brand must fit with your employers brand.

Rebranding & Core Values: Every business can rebrand, but you cannot rebrand core values. A company providing a premium product will find it challenging to rebrand into the world of discounting, and visa vera. There must be alignment and connection between the brand and your core values.

You Need Brand Clarity: Someone can always beat you on price. Therefore your brand needs to be very clear so that it either attracts people or repels people. Clear messages give your customers confidence and build trust.

Branding should quickly let people know whether you're a good fit for them or not. The quicker you can do this the better.

Endless Possibilities: As previously mentioned, if you do not define your brand someone else will do it for you, and this could limit your true possibilities.

Survey people: To find out what people think about you, you need to survey them and evaluate what they say. Your clients may see something you cannot see yourself.

BUT, don't let their feedback constrict or limit you. Remember it's only their perception of you and your business.

If you create a void someone will fill that void.

Advice & Criticism: Remember advice for others, including survey results, could be GOOD ADVICE FOR THEM, but BAD ADVICE FOR YOU. Or, it could be bad advice for them as well.

Some people will try to pass on their fears about business and life onto you, and try and pass it off as good advice. Therefore be careful who you're asking.

"Never ask unsuccessfully people about how to be successful".

Value Alignment: Also make sure the person your getting advice from has similar values to yourself. If time with your family is one of your core values and you're receiving advice from someone who values money over family, their opinion may not sit well with you. This applies to business coaches and mentors as well.

Number Two: Not Backing Up Your Brand Branding is a promise: If you break the promises you break the trust, and it's hard to earn trust back once it is gone. But if you make many trust deposits with clients, you can make an error, and your trust bank account will permit you to fix it.

Recovery Paradox: If you make an error, and you're honest and prepared to fix it fast it can be beneficial and leave a lasting positive result.

Social Media: Social media can work for you or against you, which is why you need to handle problems fast. If you have a business with an online presence and social media pages someone must be keeping an eye on it at all times.

"When an error occurs, own it and fix it inline with your brand".

Question: Will It Strengthen Or Weaken My Brand?

Ask this question with everything you're planning to do. "Is this going to strengthen or weaken my brand"?

All your marketing ideas, business collaborations and relationships, expansions and renovations, deciding which book to write next, should I start a podcast or not, etc. can all be answered by asking this simple question - "will it strengthen or weaken my brand"?

If your answer to the question is neutral, then the answer is still NO. Your actions must strengthen your brand, and if it doesn't do this, don't do it.

"If it doesn't strength your brand, it's weakening it".

Be Aware of Your Actions: You don't know where you are being seen and heard, so be careful with what you say and the actions you take in certain situations.

If you're not happy with the service at a restaurant, you can handle your concerns discretely, or you could get into a heated argument. We've all seen this happen and usually, we feel sorry for the waiter or waitress, so if you did this would you say it's a positive or negative for your brand.

It's Not About Being Perfect: Promise what you can and want to deliver, don't promise what you think you should be promising.

Promise what you are willing to stand behind and committed to delivering. If for some reason you cannot deliver the promised you can apologise and MEAN IT.

Branding Mistakes three to ten will be discussed in PART TWO in the next few weeks - stay tuned.

If you have any questions about this podcast you can contact me directly at tf@tysonfranklin.com or connect with Dr K on Facebook, Linkedin or visit her Website: Live In The No Doubt Zone

If you liked this podcast you would also enjoy: Ep 38: High Performers Live In The No Doubt Zone

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On this episode, I explain why discounting is not a good marketing strategy and how a small 10-15% discount could reduce your profits by a whopping 33-50%. Also, I discuss why there are no winners in price wars.

Visit my website for more detailed show notes.

If you have any questions about this blog/podcast, please email me tf@tysonfranklin.com

If you like this episode, you will enjoy: Ep 133: Original Or Imitation, Your Choice

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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☆☆☆☆☆ It's No Secret with Dr T is terrific. Tyson is an absolute wealth of information and has a conversational easy to listen to style. Best of all, he's actually DONE what his podcast is about. He has successfully run his own business and can talk to the talk as well as walk the walk. I had the pleasure of meeting Tyson, and he is a really nice guy to boot. Definitely worth a listen.

Michael Filosi via Apple Podcasts · Australia · 01/01/19

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Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic.

For more detailed show notes, please visit my website https://www.tysonfranklin.com/podcast

If you have any questions about this episode, please email me tf@tysonfranklin.com, or you can email Chris@disruptivemarketing.com

You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley

If you like this episode, you will enjoy: Episode 134: A/B Website Testing with Chris Dayley

iTunes Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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For more detailed show notes, please visit my website https://www.tysonfranklin.com/podcast

If you have any questions about this episode, please email me tf@tysonfranklin.com, or you can email Chris@disruptivemarketing.com

You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley

If you like this episode, you will enjoy: Episode 134: A/B Website Testing with Chris Dayley

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The reason your business name is so important is that its part of your business identity. A good business name can help to set you apart from your competitors and demonstrate the type of business you are, and the clientele you want to attract, and this is why it needs protection using trademarks.

For example, if the word discount appears in a business name you immediately think lower prices, but do you also think they provide a lesser service? I’m not sure.

If the words rapid, fast, or speedy are in a business name, I’m expecting quick service, and if I don’t get it, I’d be annoyed.

Is Your Business Name Too Cool Everyone wants to have a cool business name, but it’s important to note that your business name is the first image that you put “out there” about your business, so it must be a reflection of the type of business you want to have one day.

So when you develop your business name make sure it represents you correctly. Remember, your business name can attract or repel people, so you do need to give it some serious thought, but don’t try to be too clever.

You Can Change Your Business Name Here’s some excellent news though, if you currently have a business name and you’re no longer happy with it, change it. There’s no law against this.

This is especially important if your business has changed and evolved of the years. Where your business starts is not where it has to finish.

Your business may previously be known for providing a particular service, but if your business now provides different services make sure your name reflects this change.

A Simple Business Name Is A Good Business Name When it comes to creating a business name you should make sure it is easy to remember and easy to say and read. A simple name is a good name, and it should also be unique if possible.

Avoid being too generic.

And if possible, do not use words everyone else in your industry is using. For example, in the health industry using the word “clinic” or “centre” at the end of the business name is common, but they are what I refer to as nothing words.

For example, if a business was called ABC Podiatry Centre or ABC Dental Clinic, you’ll quickly remember the word centre or clinic, so if there are ten businesses all ending in centre or clinic, you can see how your business name may get lost in the crowd.

Here’s a quick test for you to try. Look at your business name and remove nothing words and see if it still has the same meaning. If it does, then do it.

Check If The Name Is Already Registered Before you go any further with a business name, always check if someone else is using a similar business name to the one you are considering. A simple online business name search in your country will take you to the appropriate websites.

In Australia: ASIC - Australian Securities & Investments Commission

You’ll be surprised how many businesses have similar names, and they wonder why there is so much confusion online.

More and more people are searching online for goods, services and quality information, so if they type in your business name, or something similar, will they get your business or will they get a competitor’s business that sounds similar to yours?

This can be frustrating if you’ve been busting your butt on advertising and marketing and your competitor is simply sitting back and enjoying your efforts.

Check The Domain Name Is Available It’s also important to see if the domain name for your business exists. Domain names are valuable real estate, and there would be nothing more frustrating than registering your business name only to find out afterwards that someone already has the domain name and all the variations.

When I see a business name, I expect the domain name to be identical to the business name or a slightly shorter version. For example, a friend of mine Nicky Jurd owns a website development company called Precedence, and her website is precedence.com.au, as expected.

If the domain name is available, I’d suggest registering both the domain in your country and also dot-com, as the dot-com is popular and universally recognised.

So, if you live in Australia purchase the (.com.au) domain, and if you lived in the UK, you’d grad the (.co.uk) as well as the (.com).

Can Your Business Name Grow With You Another question to ask yourself is can your business name grow with you and your business?

If you’re planning world domination will your business name still work, or does your business name contain your current street address or city where you operate? This will only be a problem if you decide to expand in the future?

Odd & Funny Spelling Next, I want to discuss misspelt business names.

The jury is still out on business names deliberately misspelled. It may look clever on paper but if you’re having to always spell it out for someone so they can find you online because of odd, incorrect spelling, is it a clever name, especially if it could be spelt correctly and have the same meaning?

For example, I’ve spoken to business owners who have used Phyx instead of Fix and 4U instead of For You, and on both occasions, they’ve had to clarify their business name and more importantly their website address. So, be careful.

BUT, this doesn’t mean odd spelling business names won’t work long-term, be aware you may have to work a little harder at the beginning for people to understand what you have done with the name.

Business Names Hold Value Once you have created your business name, and I cannot stress this enough, you need to protect it because your business name holds a lot of value.

Just having it registered in your state gives you no protection nationally, so the best option is to register it as a trademark.

Register A Trademark For Real Protection You can register a trademark yourself online, which I have done on eleven occasions, or you can seek legal help, which may be the better option if you have concerns, or you’re planning to go international. Of course, it will cost more using a lawyer, but it will be money well spent.

I discussed trademarks and business names with one of my past guests, Donna Patane, on Episode 39: Don’t Take A Sword To A Gun Fight, which is worth checking out if you're wanting to learn more about protecting the business name you’ve created.

Monthly Checks Online The final point I want to mention about business names is to regularly check online if someone else is using your business name in another state, and this is especially important if you have a registered trademark.

It’s also important to do online searches because some companies may try to import products from other countries that contain your trademarked business name.

This happened with our Shoe Store Walk Right Footwear. Another Australian company tried to import footwear from overseas called Walk Right, but because we had a trademark, we were able stopped them.

Take Immediate Action If you ever find a company or individual has breached your trademark you need to take action immediately, and if you do not feel confident contacting them yourself you need to seek legal advice. Never put it off.

So I hope you find this information helpful and remember your business name is one of your greatest business assets, so protect it.

If you have any questions about this blog/podcast, please email me tf@tysonfranklin.com

If you like this episode, you will enjoy: Donna Patane, on Episode 39: Don’t Take A Sword To A Gun Fight

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Michael Filosi via Apple Podcasts · Australia · 01/01/19

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If you're trying to navigate the challenges of building a successful small business while maintaining a life worth living you need to trust the processes laid down by successful entrepreneurs who have gone before you, and also business consultants like Angela Henderson, based in Brisbane, Queensland.

Angela Henderson has a background in mental health and counselling, and for some years has run a successful online business called Finlee And Me, and successful coaching business for small businesses called Angela Henderson Consulting.

Blogging For Netflix & P&O When you have a substantial audience on Facebook, and Instagram companies like Netflix and P&O Cruises want to reach your audience and will use you as an authority. This is how some people make money from blogging.

There Is Power In Networking The best way to grow your business is to attend networking events; it's all about hugs and handshakes.

Sometimes you need to pay to play, but it's always worthwhile as the people you meet may be able to open doors for you.

Cheap Tickets Versus Priority Events You get what you pay for, and if an event is too cheap if often means the organisers and speakers will be selling from the stage. A similar thing happened at a recent Gary Vaynerchuk event, and the feedback was all negative.

This doesn't mean every cheap ticketed event is a waste of time, but be careful. You're better to select one or two events where you think you will get the most value, and budget and plan to go along to those as a priority.

Saying Yes Means Saying No To Something Else Whenever you say YES to something, you are also saying NO to something else. For example, if you say YES to speak at an event, you're also saying NO to spending time with your family.

Looking at it this way helps you work out where to put both your time and money.

The Consulting Process In the first six to twelve months of running a small business, there is usually a level of overwhelm and confusion and many important aspects that need to be addressed to build a business with STRONG FOUNDATIONS:

You must validate new ideas
Analyse your competitor's strengths and weaknesses
Register trademarks
Survey potential audiences using social media
Create email lists
Do Beta Testing
Create a sales page and test it before building a full website

You Need To Fail Fast Most entrepreneurs get caught up in the next shiny bright light and move onto the next task before finishing the one at hand, and yes, a website is essential, but why spend $4,000 or more on a site without first validating the idea.

Set Your Fees To Reflect Time & Effort As an entrepreneur, you will have people ask you for business advice, and in the beginning, you don't mind giving it away for FREE, but you cannot keep doing this.

Eventually, you will need to charge people, but remember you're not just selling your time; you're also selling your years of experience and recouping all the amount of time and money ($) you have invested in your education by attending seminars, workshops and events.

Don't let people devalue what you know, or try and shortcut the learning process for FREE. That's not fare.

But New Business Owners Cannot Afford A Coach (That's BS) One of the most significant limiting beliefs is new business owners saying they cannot afford to pay you what you are worth when it comes to business coaching or the services you offer, but that is complete BS.

If they can afford to take a holiday, they can afford to pay you for your time and service.

"Good Numbers On Social Media Does Not Make You A Business Coach"

If you do get a business coach make sure they know what they are doing and have owned a business themselves. Having tens of thousands of followers on Facebook, Youtube and Instagram may be good for vanity, but it is not an indicator if someone is, or is not a good business coach.

You Have Got 6-Seconds When someone visits your website, you have got 6-seconds to grab their attention, or they are gone.

You need to make sure of the following:

You know who your ideal client.
You have a strong message.
Your website is not leaky.
You're developing the right content for your ideal client.
1. Podcasts and audio
2. Video with captions
3. Articles and blogs
You share the shit out of your content
1. Newsletters
2. Email Blasts
3. Facebook Groups
4. Pay Per Click
5. Social Media Pages
6. Repurpose every 3, 6, 12-months
Sales Funnels

Trust The Process To get the most out of coaching the client has got to trust the process. New ideas will come to mind, but it's essential for the client to stay on track and complete the tasks on hand before moving onto the next one; otherwise, they will eventually feel they have too much on the plate.

Clients often get bored with the process but they must learn to trust the process and the business coach.

Budgeting For Extras A good business coach will make it very clear to the client that they will need to invest money into other areas of their business, not just coaching if they want to grow a successful business.

Most clients need:

SEO Audits
Copywriting
Web Developers
Apps to make business life easier, etc.

Secondary Markets In The Background It is imperative for the business owner to know who their ideal client is as it helps direct their content, but many small business owners fear to be so specific with their marketing because they think they will miss out, but that is not the case.

"I help women in business develop the strategic plan they need for future growth and success". - Angela Henderson

This is Angela's elevator speech, and even though aimed at women, she has many male clients. Therefore never underestimate who is hiding in the background.

Monday Morning Tip SMILE: Regardless of what is happening you have a choice to be in a good mood or a bad mood.

If you have any questions about this blog or podcast, please email me tf@tysonfranklin.com, or you can email Angela at info@angelahenderson.com.au

You can also connect with Angela Henderson via her Facebook Group: Australian Business Collaborative, website Angela Henderson Consulting, and please check out her podcast Business & Life Conversations.

If you like this episode, you will enjoy: Episode 32: An Entrepreneurial Journey with Cindy Rodriquez

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Secrets Revealed ☆☆☆☆☆

I love listening to Tyson Franklin's interviews! He is skilled at guiding his guests to revealing the secrets of their expertise! Tune in regularly to gain insight into building your business, no matter what field you are in. Definitely a winner! Singnmae via Apple Podcasts · United States of America · 12/28/18 Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails.

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In December it's quite common to start looking ahead to next year and not reflect on the year that was. There is a lot to learn and to take away if you stop and reflect.

I'd love to say this was my idea, but it wasn't. Last week I tuned into a webinar with Deb Johnstone, and it was about reflecting on the year that was, and there were three key points.

Deb Johnstone was my guest It’s No Secret with Dr T., and the episode was called Mastering Your Mindset.

Focus On The Positive Firstly – People have a habit of focusing on the negative, what they didn’t achieve throughout the year, instead of the positive things they have done.

Deb asked us to consciously go through the year, month by month, and look at the highlights, and when I did this I was amazed, and I had forgotten many of my accomplishments, not all huge, but still significant.

Columnist of Tropic Magazine
14 consistent monthly coaching clients
New website
I ran a successful event in August with Dave Frees in Cairns
I got to speak in Powell River, Canada and Arizona, in the USA
Started a new Podcast called Podiatry Legends, to be released in January 2019.

What I Missed Is Not Important I had set a goal to be a guest on 50 podcasts but only managed to speak on 34, which is still pretty good.

Also, I didn’t get Richard Branson on It's No Secret with Dr T. but in hindsight I know I could have pushed harder. However, I now have a choice.

Focus on the negative or focus on the positive.

2018 Week One Episode This webinar reminded me of my first episode in 2018, which was title Was Week One A Hit Or A Miss?

On this podcast, I was talking about how much did you achieve and get done in your first week back at work? Was it a productive week, or was it a complete disaster, or was it somewhere in between?

Create A Personal Scorecard I was also talking about not focusing on what you didn’t do, and instead, give yourself a rating out of ten, then keep track of your score each week and why you gave yourself this score.

What reoccurring obstacles keep getting in your way and can you do something to prevent them from happening again?

To change the output of your life, you need to change the input.

So if you’re not getting out of life what you want, you need to make a conscious effort to change the input.

Free Lessons & Gifts - Some Hurt Every challenge leaves us with a lesson or a gift. Sometimes it’s hard to see what the lesson or gift is in the moment, but it’s there somewhere.

For example, you may have had a challenge at work with a team member, a family challenge, or it could have been a health or weight challenge.

Regardless of what it was, look for the lessons and gifts. Sometimes there may only be lessons, but every lesson is still a gift.

Key Changes For 2019 Think about what fundamental changes you need to make in your life right now to get the most out of 2019.

I discovered the following:

I had to be more aware of my daily habits, and especially how I start and finish each day. How I begin and end a day has a massive impact on my mindset, enthusiasm and how much you get done each day.

My wife Christine recently pointed out that I was looking at my phone a lot before going to bed and also again when I work up, and I have to be honest, she was right.

Conscious Effort To Change So I’ve made a conscious effort to stop these bad habits, and after a few short weeks, it has already made a massive difference in how I am performing.

I also need to be more aware of the obstacles I know are present in my life, and don’t let them, or use them as an excuse for not doing what I said I was going to do.

If you’re going to go to the gym at 7 am, then get up and go. Don’t put it off and say you’ll do it in the afternoon when you know by the end of the day you’re going to be tired and won’t feel like it.

Be patient, and Happy To Be a Novice – Get comfortable with it. - MOG

We All Must Have Gratitude The third thing Deb discussed was to be grateful for the year as a whole. There would be a lot of people that would love to have the year you had, so be grateful you got to have it.

Gratitude is the closest state to love.

When you look at all three points:

Achievement and highlights
Lessons and gifts
Be grateful for the year as a whole

It does put 2018, and every other year prior, into PERSPECTIVE.

I hope you’ve had a great 2018 if you have any questions, please send me an email tf@tysonfranklin.com, or if you want more information on mindset coaching and personal development training I suggest you get in touch with Deb Johnstone at success@debjohnstone.com.au

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Every small business wants more traffic to their websites, regardless of the industry, but traffic alone does not guarantee success, there must be a certain level of conversion and long-term engagement with the online users, and one of the best ways to do this is with A/B Testing.

Chris Dayley is a Digitial Marketing Entrepreneur from Lindon Utah and his company Disruptive Advertising help business learn what their users want on their websites using psychological based testing and analytics.

When I had my podiatry business in Cairns, I delved into A/B testing on a small scale, so it's great to have Chris Dayley explain this process in more detail.

The Purpose of A/B Testing When you drive people to your website using specific SEO you want to see conversion results. The purpose of A/B Testing is to increase the results by splitting the traffic to different landing pages and learning what your audience ultimately wants to see on your website.

There is a lot of psychology involved to work out what influences people to make certain decisions when they're online.

Sometimes Success Is Not Always Success A lot of small business owners never look at their analytics and therefore never know why their online campaign failed.

But a successful campaign is not always a good thing either, especially if the business owners do not know why it was a success without knowing why it's hard to duplicate.

Do Not Copy Your Competitors Copying your competitors is not a smart business move. Your campaign could crash and burn because your audience and brand are unique to you, therefore taking the same approach as a competitor won't work, or work as well as it could.

An Existence Test It's important to work out what should and should not be on specific website pages.

For example, on your homepage, do you have too much information or too little? Have you tested what happens if you remove sections, numbers of products and amount of information available?

Information overload can be a detriment. However, some website will produce better results with more information or products.

Styling and colour, even though visually significant, is not as important as the user experience and how easy it is to find what they are looking for on your website.

Words On A Page The amount of text on a page can attract and repel people depending on how they are consuming your content.

There is a different user experience between consuming content on a desktop computer and a mobile telephone.

Mobile users tend to prefer a shorter length blog, however, if it is too short it can run the risk of not having enough depth, so keep this in mind when writing. What does your audience want?

Where Do You Start With Split Testing? Google Optimize is perfect for A/B Testing, and it lets you select which pages on your website you want to test, it allows you to edit those pages, or create a new page.

To learn more follow the instructions, or you can go to the Disruptive Advertising website and download the free STARTER GUIDE.

"Every Small Business Should Be Doing Some Form Of Testing".

Testing Changes Your Mindset When you're in testing mode, it puts you in the mindset of wanting what's best for the end user, your audience. If you're not testing, you're not learning.

If you're not sure where to start, pick something and test it. It could be the headline, a photo, the amount of text on the page, or different action buttons.

Ask good business questions and develop a hypothesis.

Declutter Large Websites If you have hundreds of articles and blogs, you can condense them, update them and re-release, or delete them altogether if outdated.

Take a look at your Google Analytics and work out your most successful pages with consistent traffic. Make your decisions based on data, not assumptions.

High Traffic & Low Conversions If your traffic is high, but your conversions are low don't assume you have to change the webpage, first take a close look your Google Analytics to see where your traffic is being directed from.

If most of your traffic is coming from Facebook Ads, it could be crappy traffic.

Contact your Web Developer if you don't know how to get into your website google analytics.

Your Website Should Be Consistently Evolving Many people create a website and do nothing with it, or they do a token redesign every 12-months, and if this is all you're doing your missing some perfect opportunities to increased traffic.

Audience behaviour is constantly changing and your website must do the same.

It's all about the user experience and therefore you need to have clearly defined buttons on every page.

Monday Morning Tip Try something new. If you stick with the same activities each day, you'll get the same results.

"To accomplish a goal you've never reached, you have to do things you've never done".

If you have any questions about this episode, please email me tf@tysonfranklin.com, or you can email Chris@disruptivemarketing.com

You can also connect with Chris Dayley on Twitter and Linkedin @ChrisDayley

If you like this episode, you will enjoy: Micro-Story Telling with Matt Hanham

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

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Everyone knows an original, especially if you’re talking about artwork, is far more valuable than a copy, no matter how good it is. Even a photocopy of an original document is never as sharp as the original, and if you copy a copy, it gets duller each time.

Business Follows The Same Principles And this is a mistake often made by new business owners, and even some existing businesses are still making, which is why they find it challenging to grow their business and expand, they try to copy what others are doing.

No Original Thoughts And here is where the problem lies; there are no original thoughts.

If you copy what another business or individual is doing the only way it can be successful is if the demand for what they’re offering is so high, and the existing companies in the market cannot keep up with demand, and therefore you can quickly cash in.

Short-lived Success I remember the solar roofing industry going through this BOOM a few years ago, and also the training industry, but as government incentives dried up, so did most of the businesses.

So yes, there will be times you can copy someone else during boom times and succeed, but it’s usually short-lived, and the earlier you get in and get out is the key. Timing is everything.

Copying A Past Employer More often than not a new business owner will replicate what they’ve seen elsewhere or what they’ve learnt working with a previous employer, and if their former employer was successful, it makes sense in their mind that they will also be successful.

All they need to do is duplicate the idea.

As I mentioned, if the demand is high enough they will succeed, but if there is not a high demand for what they are offering it’s hard to break peoples buying habits.

Hard To Break Buying Habits If I buy my bread from the local bakery, one block away from where I live, if an employee leaves and opens a store on the opposite corner and produces the same bread I’m not going to change my buying habits.

The new baker has two options:

Be more original, and WOW ME to get my attention
Be an imitation and lazy, and try to grab my attention by being cheaper.

If your goal is to be the cheapest and this is how you plan to grow market share, it may work, but I don’t believe this is the best way to develop.

Be More Original Beats Discounting I think you can do better by being more original.

Ask yourself the following six questions about your prospective business:

How many businesses in your area provide the same service as you intend to deliver?
How many are doing everything the same way?
Are they all using the same processes?
What will distinguish your business from your competitors?
What skills have you got that they don’t?
What equipment are you going to purchase?

Confused Clients Do Not Buy If you cannot tell your business apart from your competitors, what chance do your clients have? NONE.

Also, why would someone refer a friend or family member to your business instead of to the company they’ve been using for the past few years if you’re not offering something better?

If you’re currently in business, you need to put some time aside and answer these questions. You MUST find a way to separate your business from everyone else and stand out in the crowd.

“If you always do what you always did, you will always get what you always got.” - Albert Einstein

So if you’re not getting the business success you want, you need to change how you’re doing it.

If you have any questions about this episode, please email me tf@tysonfranklin.com

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.

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There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an active response from what you write.

Rob Sattler, aka Rob The Copywriter openly shares his copywriting secrets to help businesses owners get better online results using effective sales copy and direct response writing.

"True Sales Is About Solving Peoples Problems".

Purpose of Blogs Blogs should be used to educate, inform and inspire, and over time they help build trust. People want their problems solved, and if they land on your blog post, you must give them the information they were searching.

There must be value for the reader; however, at the end of each page, you should have a clear CONTACT US or MORE INFORMATION button. It should be a simple invitation, not a hard-sell.

Sales Copy Purpose When you're writing copy for sales you are:

Selling to someone who wants to buy
Helping uncover a problem they didn't know they had.

Big Website Let Downs Most business websites are like brochures. They're full of pretty pictures and a lot of small text. Contact details and phones numbers are often difficult to find, and there's no clear direction button to learn more or buy.

Create Emotive Headlines Direct response sales copy if all about creating emotive headlines and emotive sub-headlines, with a goal to get people thinking about the problem they have.

When someone lands on your website, it's because they've clicked on a link or they found your site while doing a specific search on Google.

Landing Pages That Work Your LANDING PAGE needs to define the problem and how you can solve it. You need to be brief and straight to the point.

Use words that clearly define their problem so they know they're on the right page and explain the solution/s.

Point out the features and benefits and remember this page is not designed to tell them more about you.

Think About Every Website Page All your website pages should be geared around selling or helping the reader take the next step.

Follow this simple format as a minimum:

Emotive headline
Emotive sub-headline
Short paragraphs that are easy to read
Contact or Call To Action BUTTON

Your call to action button could say - Are You Experiencing...Right Now.

Using Fresh Eyes When you write copy, do not post it straight away. Go back to it the next day or a few days later with fresh eyes. You'll be surprised what you pick up.

If you're writing late at night when you're exhausted, you can be exceptionally creative, which is excellent, but this is when you must never post online and always go back and re-read the following day.

"Just because you can write it doesn't mean you can write direct response sales copy".

Rob The Copywriter When Rob works with a client and before he can write any direct response sales copy he will always send a questionnaire to learn more information.

Details about the product/service
All the features
All the benefits
Details about competitors
Details about the best and worst selling products in their market
5 Reasons why people wouldn't buy from you.

The last question is important because it addresses concerns why people would not use your product/service, and using this information Rob can spin this information into a benefit from a feature.

Copywriting Is Not Search Engine Optimisation Direct response copywriting is for people who have already landed on your page, so your SEO should have already been done.

If you're getting a lot of visitors to your website, but they are leaving without taking any action, it shows your SEO is good, but your direct response copy is weak.

Monday Morning Copywriting Tip 1. Keep it simple and say what you do. 2. Have a clear headline, so they know what you do. 3. Only have a small amount of text. 4. Have clear sub-headlines down the page so the reader can get the gist of what you're talking about and how you can solve their problem. 5. At the bottom of every page give them an opportunity to LEARN MORE, or BUY.

You can email Rob Sattler at Rob@getcopy.com.au and if you visit his website https://www.RobTheCopywriter.com.au you can organise a FREE STRATEGY SESSION.

If you have any questions about this podcast or blog, please send me an email: tf@tysonfranklin.com.

If you like this episode, you will enjoy: Ep 113: The Psychology Behind Writing Content & Copy That Pops with Laura Peterson

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

MOST RECENT 5-STAR REVIEW

I thoroughly enjoy listening to Tyson's conversational style podcasts. I have listened to them from day one, as they are always interesting and fun. The guest’s topics are always diverse in delivering useful information and tips for any business owner.

Leticia M. Moran via Apple Podcasts · Australia · 12/04/18

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Have you stopped and considered the type of business you want to have? And when I say “type of business” I’m not talking about deciding between opening a coffee shop or a bakery.

What I’m talking about is how are you planning to set your business apart from your competitors. Will you:

Provide the fastest service in town
Have the most advanced technology
More locations and therefore be more accessible and convenient
Have more extended trading hours (start early and finish late)
Have the largest range
Provide the highest quality
Have the best-trained team
Have the lowest prices

Knowing the answers to these questions will:

Help you set your prices and fees, and
Have direct influence on the type of clients and patients you attract with your marketing campaigns.

Location Does Not Equal Success For simplicity, I’ll stick with using a coffee shop as my example because it’s a very competitive, busy market and everyone has a favourite coffee shop they like to meet.

When you look at coffee shops, it’s evident that some are highly successful and others are not so successful. Have you ever stopped and considered why? YES, location can play a huge part, but if a coffee shop in a great location makes less than average coffee, they will not last long. Convenience only goes so far.

Closer Look Most successful independent coffee shops roast their coffee beans, and they do it their way, or they source their coffee beans from a particular coffee roaster for the same reason; they won’t just use the cheapest or most convenient coffee bean supplier, which is essential if they have a competitor close by or competing against successful franchise.

They may also source and offer a wide selection of high-end coffees from various parts of the world.

Uniqueness By being selective in their coffee bean suppliers and coffee roasting techniques, it makes their coffee quite distinct from their competitors. This uniqueness sets them apart and allows them to set their prices slightly higher, and therefore this will influence both the clientele they attract and the quality of their barista team.

If you’re looking for a cheap cup of coffee and you're not bothered where the coffee beans come from, and the taste is not a priority, this is probably not going to be the coffee shop for you.

But if you’re a true lover of coffee and you care about how it tastes, and you want variety from around the world, and you want to experience new coffees, then this is your coffee shop.

If you’re opening a restaurant, a bookkeeping business, a retail outlet, or a podiatry business, the same principles apply again and again. Knowing the type of business you want will:

Set you apart from your competitors
Determine your prices and fees
And dictate the type of clients and patients you’ll attract.

Enjoyment Levels In the end, these three factors will determine how much enjoyment you get from your work each day because you get to choose what your business will and will not do.

For example, a coffee shop can choose to serve premade cakes, tarts and wraps, or it could decide to have an onsite kitchen and serve light meals. Once again it comes down to the type of business the owner wants to have and how far they want to separate their business from their competitors.

Can YOU charge more by offering additional services or products in your business?

Is your business aiming at quantity or quality? This is a huge determining factor when you’re thinking about the type of business you want.

“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skilful execution; it represents the wise choice of many alternatives.” - William A. Foster

Enjoyment & Profits To have a financially successful business you need to focus your efforts into the areas of your business you enjoy most and ideally, the areas that have the highest profit margin, or high dollar value per hour – it’s that simple.

Don’t get me wrong, every business owner can make good money by fulfilling the basic requirements of their chosen profession or trade, which many do, however, if you’re bored with your daily routine, and you want a pay rise, you need to focus your efforts into the areas of your business with the best returns and most enjoyment.

Get The Business Ratio Correct This doesn’t mean you’ll never do anything again in your business that you don’t like doing; it’s more about getting the ratio right between what you like to do, and what you do not like to do.

It’s also important to identify and stop the activities you should not be doing, especially if you also don’t like them.

Limit Exposure If you’re working all week doing work you despise, it’s going to be a long and uninspiring week, regardless of the money, but if you can limit your exposure to what you don’t like it will make your week far more enjoyable.

For example, when I worked in my podiatry business, there were things I did not enjoy doing, but before I applied this principle about getting the ratio right, I did everything because I knew no better.

Eventually, I got to the point where I wanted to leave the podiatry profession and do something else, but a strange thing happened. When I limited my exposure to the things I did not like to do and focused my efforts on doing the things I did enjoy three things happened:

Work was more fun.
I made more money.
And I had more time off.

And when I did have to do the things I did not like to do, they didn’t seem so bad after all, and doing them on an occasional basis was enjoyable. It’s funny how our minds work.

You Must Attend Workshops I would love to take full credit for coming up with this realisation about work ratios, however, I first came across the idea after I attended a weekend workshop on how to have a more profitable business.

After I attended this weekend seminar my thinking changed and so did my business. Within three months of attending this weekend seminar, my business turnover doubled, and I never looked back. I can’t stress enough the importance of continually educating yourself and why it’s important to look outside of your profession.

I talk about this event on a previous podcast episode: Adding A Zero To Your Financial Goals

I can’t place enough emphasis on attending events, and this is why I also run my events because I know how much they can help other business people.

When The Student Is Ready You may find it hard to believe that one-weekend seminar made such a difference to my life, but that’s all it takes. Unfortunately, you do not know which weekend seminar it is going to be!

There’s a saying, “When the student is ready...the teacher will come”, and this applies to everyone. I have spent a small fortune on self-education and development over the past thirty years, and I will continue to do so because I understand the value I receive.

New Or Existing Business? If you’re about to open your own business, now is the perfect time to start asking yourself, what type of business do I want? There is no right or wrong answer – you just need to decide, become focused, and then commit to it 100%.

If you’ve been in business for a number of years and you’re feeling a little trapped in what you’ve created, as I did, don’t despair – just start making small changes now and over time you’ll see the benefits.

Start Small The tip is to START SMALL. Do not try to change everything about your business all at once, otherwise, you will create overwhelm for you and your team. I’ve done this before as well and it’s it doesn’t take long for before you go back to the way things were.

Just like exercise, you won’t see much change in the first few weeks, but after a few months, the changes will become evident. Just give it time.

If you have any questions about this podcast or blog please send me an email: tf@tysonfranklin.com.

If you like this episode, you will enjoy: Episode 114: 13 Reason Why You Should Start A Podcast

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Leticia M. Moran via Apple Podcasts · Australia · 12/04/18

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.

Reviews do two things:

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Newsletter If you want to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails making false claims.

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Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of Readily Random Media. He is also a bit of a comedian and uses comedy to get his point across.

As expected, my conversation with Larry Roberts was random, and we covered a lot of topics, but we did pull out some golden nuggets along the way.

High-Level Reporting As a Business Intelligence Analyst and collecting data, it's about knowing what is important before you deep dive. Of course, there is a discovery process, which helps identify what is valuable and there’s always room for improvement.

When analysing data, it’s important to talk to the individuals that the process is going to impact the most.

His First Business Venture His first business, which he ran alongside his day job, got too big too fast and he eventually had to decide to quit his day job or to sell the business. He still regrets the decision he made.

There were a lot of takeaways from this experience:

You don’t need to know everything before you get started.
You do have to love what you’re doing more than the money that you make.
He learnt how to start a business and how to run a business, but he never had an exit strategy when it mattered most, which is why he had to make a forced decision to keep his day job (career) or keep the business.
Giving up your career is a risky option.

Passion For What You Do It’s easy to tell if you’re passionate about what you’re doing, you’re always looking for ways to improve and get better, and you do it automatically.

Passionate people also engage a business coach or mentor to help guide them through the process of what it is they want to learn. A business coach and mentor speed up the learning process.

Podcasting For Your Business We’re often asked if every business can benefit from a podcast and the answer is YES because a podcast can be whatever you want it to be. You need to share what you know.

Larry gives a great example of ‘Larry The Landscaper’ and how his knowledge of landscaping may not appeal to the masses, and it won’t become the world’s greatest podcast, but it will appeal to a small niche of people, and that’s what you want. It’s realism as its best.

Podcasting keeps you in the ear of your target audience and it’s one of the cheapest marketing tools you will ever use.

Avoid Bad Courses You need to avoid paying for overpriced courses, run by people that do not have experience. Check their credentials and make sure they know what they’re talking about, and have they done what it is you want to learn.

Using Comedy Comedy is a tool, and it's an excellent way to break the ice with any crowd. There will always be that one person in the room that is a tough nut to crack, and if you can get them to laugh, you’ve got everyone.

Comedy is a great way to get an important point across because laughter helps with retention. An audience will always remember a speaker that makes them laugh, but be warned, do not use canned jokes that do not fit the situation, it will make you look bad.

Monday Morning Tip You control your happiness, even if you’re in a bad environment. You can choose to let a situation piss you off, or decide to look at it differently and therefore affect you differently.

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com or connect with Larry Roberts at Readily Random Media.

If you like this episode you'll also enjoy:

Not Liking Your Career Path with Eric Hunley

iTunes Reviews If you're enjoying It’s No Secret with Dr T., please tell your friends and family, and if you enjoy it a lot, it will put a HUGE smile on my face if you wrote a review on iTunes.

Reviews do two things:

It gives social proof this show is worth checking out
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When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income producing equipment and the other is non-income producing equipment.

For example, let’s say you need to purchase eight chairs for your reception and you’re deciding between a $150 chair and a $400 chair, which means you will spend $1200 or $3200 to purchase the eight chairs. In addition to this the comfort levels of the chairs are about the same, and at first glance, they look similar as well.

This is when you need to stop, think and ask two questions:

Will the $150 chairs be sufficient for your current needs?
Can you use the $2000 you save elsewhere in your business?

Brand If a $150 chair will be sufficient and serve the intended purpose why spend the extra $250 per chair, especially if it’s not going to take anything away from your brand.

I know from experience that you are better off saving the $2000, or investing the $2000 towards income-producing equipment that will generate income for years to come.

Best ROI As your business generates revenue, you can save it and earn interest, or you can reinvest your money into income-producing equipment. Ask yourself where are you going to get the best return on your investment?

If you had $30,000 sitting in the bank account, earning 10% interest, you’re only getting $3000 income per year, but if you invested the same amount of money into purchasing income producing equipment, how many times would you need to use the equipment to get the same return?

When I purchased a milling machine to make orthotics for my podiatry business in 2008 it cost approximately $75,000 to set it all up. In the first year of operation, it saved my company about $120,000 in lab fees.

After taking away the costs of materials and running costs of the equipment, I got my money back in the first year, and over the next eight years, up until selling my business, I was getting up to a 150% return on my initial investment.

Borrowing Of course, not everyone has $75,000 sitting in a bank account, so if you borrowed $75,000 at 10%, and you were getting a 100% return on your investment, it’s still a worthwhile income-producing purchase.

Equipment Goals Before you purchase new equipment, you must set equipment goals.

Purchasing equipment without setting equipment goals makes no sense, and I’ve seen a lot of expensive dust collectors sitting in the corners of many businesses because no goals or outcomes were set before the equipment purchase.

So, before making any equipment purchases, you must ask yourself the following question:

How long will it take before I get my full investment back?

To work this out, you need to know:

How much you’re going to charge?
How many times does this service/equipment need to be utilised?

When you know this information, you can set realistic goals and calculate your return on investment.

What Does The Math Tell You? A $10,000 piece of equipment being charged out at $250 per user needs to be used 40 times to get your money back, which is less than once per week. Is this realistic? What if it’s used twice per week, that would be 104 uses for the year and would generate $26,000 in gross revenue. That’s a high ROI.

In my example with the milling machine, it was about saving money per use, more so than charging out a fee per use, but in the end, it works the same way.

What Is Your Marketing Strategy? As part of your goal setting process, you should also develop a marketing strategy. You may only need to use your new equipment 40 times to get your $10,000 investment back, but how are planning to achieve this goal? What marketing tactics are you going to employ?

Opportunities Income-producing equipment should be a business priority over non-income producing equipment, and it can and should be used to set your business apart from your competition. Think about the services you currently offer and can you offer more?

In my industry, there is one piece of equipment that only costs about $300 to set up, yet not every podiatrist uses it, and it can add an extra $10,000+ to the bottom line with little to no effort.

So, keep your eyes open for opportunities, and remember a clients bum will rarely tell the difference between a $150 and $400 chair, but they will notice a business that reinvests their profits into new equipment and technology that will provide a better, faster, more efficient outcome for them.

Competitors If you can purchase something that none of your competitors is using it will set you apart from the crowd, but first, do the math, work out if it is a viable purchase, set your goal for your ROI and have a marketing strategy in place before you make the purchase.

Get this right, and you’ll set yourself up for income producing equipment success.

Mentoring Purchasing income producing equipment and developing a marketing strategy and tactics is something I have done a lot of coaching and mentoring around, so if you need help in this area, please reach out and contact me at tf@tysonfranklin.com

If you like this episode, you'll also enjoy: Create A Buzz by Marketing Early

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.

Reviews do two things:

It gives social proof this show is worth checking out
It lets the host know that people are listening and care

Newsletter If you want to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER.

I promise not to spam you with daily emails or tell you about all the fake clients I've helped achieve a 214% increase in business in 3-months.

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They say if you love what you do you’ll never work a day in your life, and my guest Lonnie Beck is doing exactly that. He is a 5th Dan Black Belt, and he has been able to turn his passion for martial arts into a thriving, successful business.

Lonnie and business partner and friend Somnath Sikdar purchased Dragon Gym in Southeast Pennsylvania in 2008, and they have been able to achieve fantastic business growth over the past 10-years. What makes this business story even more extraordinary is it's the same martial arts school where they both started as kids.

Developing Your Skills As a business owner it’s crucial to be improving your skills continually and at the same time be prepared to make changes in your business if you want it to grow consistently and to stay competitive.

Work/Life Balance Takes Planning When Lonnie purchased Dragon Gym, he was in his mid-twenties, full of energy and single. Moving ahead ten years, he is married with a daughter, meaning the schedule needed to be adjusted, but this was not a problem, as it was planned for and well thought out way ahead of time.

Setting Up Systems Right from the outset, Lonnie knew you couldn’t take four martial arts classes a day, every day, for the rest of your life, as instructing does take a toll on your body.

Instructing at a high level is a young person game, so very early on they planned for the business to be able to run without them and the only way to do this was to develop sound business systems.

A successful business also needs to have the right people in the right positions.

Educating Yourself & Self Improvement Lonnie has developed himself personally by having various business coaches and mentors, doing a lot of reading and being part of business mastermind groups.

It’s crucial to pull information from different people and different industries because the martial arts industry is quite small and stagnate.

Nutrition & Exercise Is The Root Of All Happiness A lot of people feel guilt and regret by the way they look because they know they are eating all the wrong foods and not exercising, but to turn this around it all begins by changing the way you talk to yourself.

You need to find that inner light of happiness.

When you exercise and eat healthier the conversations you have with yourself are far more positive, and this positivity is transferred to the people around you, making your life better.

Help Yourself First It’s no different to the instructions we receive on every flight, in case of an emergency and oxygen mask will fall from the compartment above, put on your mask first before trying to help others.

If you don’t work on yourself first, you cannot help others, and yes, you may be able to fake it for a while, but eventually, you will break.

Start With Small Wins It’s about developing small wins you can hang onto. With your health, going to the gym or making a healthy smoothie is a small win. In business, it could be developing a simple phone system that you’ve been putting off.

It’s important not to try to change everything at once. If there are bad habits in play, eliminate one at a time, don’t try to give up everything at once because it's unlikely you will succeed.

Improved Performance with Mental Preparation When you decide you’re going to show up and make an effort to perform better, and you feel good about yourself, and you’re confident about the decisions you’re making, no challenges that come your way will be a problem because you’re mentally prepared

Monday Morning Tip It all starts with positive self-talk; Pay attention to that voice in your head and consciously change it to be more uplifting.

You can’t change anything in life unless you start to change your behaviours, including your diet, exercise and how you speak to yourself.

If you have any questions about this podcast or blog, please send me an email at tf@tysonfranklin.com.

You can also connect directly with Lonnie Beck via Facebook or at Dragon Gym, especially if you're keen to know more about his Discovery Group business mentoring program. If I owned a martial arts school, I would be contacting them immediately.

If you like this episode, you'll also enjoy: Episode 018: Mastermind With The Dragon Master with Somnath Sikdar

Episode 002: Communication, Persuasion & Influence with Dave Frees

iTunes Reviews If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.

Reviews do two things:

It gives social proof this show is worth checking out
It lets the host know that people are listening and care

Newsletter If you want to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER.

I promise not to spam you with daily emails or tell you about all the fake clients I've helped achieve a 214% increase in business in 3-months.

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This episode is all about customer service, acknowledging mistakes when they occur, and using the recovery paradox to build your brand and customer loyalty. One of my previous podcast guests said that consumers today are far wiser and savvier than they use to be because they have technology at their fingertips and they are not afraid to use it.

Seeing a friend reading online reviews about a restaurant before deciding where to eat is no longer unusual, in fact, I’d say it’s quite normal, and therefore not only are consumers wiser and savvier, they also know what good and bad service look like.

August 2018 In August of this year, I had problems arise with two companies, Qantas and a hotel in Cairns where I ran a one-day workshop, and I’ve been waiting until now to talk about them both because I wanted to see how they handled my concerns.

Qantas Story I was flying back from Canberra to Cairns, via Sydney in the late afternoon and to cut a long story short Sydney was hit by major electrical storms and the airport was temporarily shut down. Well, so we thought.

My flight was due to depart at 5 pm, but it was one delay after another until eventually it was midnight and all flights out of Sydney were cancelled.

Airport Mayhem Of course, you could imagine the mayhem and noise in the airport with thousands upon thousands of people stranded and everyone headed, as instructed, to the baggage carousel trying to locate their bags.

It was a free for all and respect for your fellow man had gone straight out the window. People were yelling at each and also screaming at the Qantas staff for answers, and to be honest they knew as much as we did.

It looked like it was the end of the world I do hope we never have a zombie apocalypse because watching the behaviour of some people was embarrassing.

The Announcement Eventually, an announcement came over the loudspeaker telling everyone to find accommodation up to $200, keep the receipt and to contact Qantas afterwards to claim it back.

I tried desperately to find a room but by the time I got my bag it was impossible and I gave up about 2 am.

Qantas App I checked my Qantas App and there was no update on my cancelled flight so I thought to bugger this, it's time to take action.

Jetstar has a flight leaving at 6 am and that’s only 4 hours away, I’ll book the ticket through the Qantas App, which was the same dollar value as the accommodation and sleep at the airport. I’ll then contact Qantas and see if I can claim the money back for the flight.

As I made this decision and booked the flight, unbeknown to me, Qantas had already booked me on a Qantas flight around the same time.

Two Flights I now had two flights booked.

I tried cancelling my Jetstar flight via the Qantas App, but it said I had to contact Jetstar Customer Service. Well, of course, I couldn’t because their phones were still congested at 2 am.

So I had a bright idea, at 5.30am I’ll go to the Qantas counter when it opens, explain the situation, and they’ll be able to contact Jetstar and cancel the flight.

The Qantas check-in counter told me they couldn’t do this and suggested I checked my bags in now to secure my Qantas flight and walk over to the Jetstar terminal, which was only about five minutes away.

Unfortunately, Jetstar said NO because I missed the cutoff to cancel a flight.

Contacted Qantas By now I was so tired I didn’t really care and thought I’ll sort it all out later when I eventually get home, which I did.

I wrote to Qantas, explained the whole situation and they gave me a refund on my flight, which to be honest I was not expecting. And to be truthful I wasn’t even going to write to them and try, but my wife insisted that I did and I’m glad I listened.

So it’s a big THANK YOU TO QANTAS, not only for having a great team at the Sydney airport but also for their customer service department on how prompt they handled my concern. They immediately acknowledge my problem via email and kept me updated throughout the whole decision process. Very professional.

Cairns Hotel Unfortunately, I didn't have the same experience with the hotel in Cairns.

Now don’t get me wrong, it was a nice venue and very affordable for running an event, but the old saying ‘you get what you pay for’ is probably true here.

I booked a full day event for 46 people, which included morning and afternoon tea and lunch, but was told I had to pay for 50 people as this is what I originally booked for and didn’t give them 30-days notice of the change, which I did but I couldn’t be bothered arguing over 4 places.

When I turned up on the day they had only set the room up for 32 people. What the?

Listen To My Gut Fortunately, my gut told me to arrive extra early because I had an uneasy feeling because the manager was the third person I had dealt with over a 6-month period.

When I pointed out the error to the manager there was no apology and she basically didn’t care. She grabbed one of her team members, who I must say was great and told him to quickly bring in some more tables and chairs.

Problem #2 They used the wrong sized tables and you could not seat 46 people. No one attending my event probably noticed I never sat down and a few other people were sitting on stools. It actually made them look like planned helpers, so we got away with it in the end.

Problem #3 The next issue was the food, there was not enough. Because they set the room up for 32 people, I think they only catered for 32 people. I even told the manager my concerns and she disagreed and said there should have been plenty.

She had the same attitude when I first mentioned there as only 32 seats. When I first told her she said I was wrong, there are 46. I had to make her come into the room and count them.

Feedback I won’t keep going on with everything else that went wrong that day, but what I would like to point out is they sent me an email after my event asking for feedback and I sent them a very long response and all I got back was crickets.

A simple apology or an acknowledgement of ‘we dropped the ball’ would have been nice, but instead just crickets.

The Recovery Paradox So is there a reason for sharing these two stories? Yes, there is. It brings to light the Recovery Paradox.

The recovery paradox is a situation in which a customer/client or patient thinks more highly of a business (or person) after the business has corrected a problem with their service or product, compared to how they would regard the business if non-faulty service or product had been provided.

I discussed this subject in Episode 12: The Recovery Paradox with Dr Jesse Green and how problems and complaints can build brand loyalty if handled the right way.

Qantas Was The Winner In my two stories, you can see that Qantas has come out smelling of roses, while the Cairns hotel smells a little like swamp water.

So the next time you get a complaint about your business or service do not immediately react and get all defensive, and start calling them idiots, look at it as an opportunity to learn.

And it may be an opportunity to build an even better relationship with the customer/client or patient.

This is exactly what happened with Dr Jesse Green and I. We have a very interesting story on how we connected and now, because of the recovery paradox we not only work together, we are best of friends.

If you have any questions about this podcast or blog please send me an email at tf@tysonfranklin.com and also check out my updated website.

Also, if you enjoy It’s No Secret with Dr T., please tell your friends and if you enjoy it a lot, it would put a huge smile on my face if you left a review on iTunes.

Reviews do two things:

It gives social proof and it tells people this show is worth checking out
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Regardless of what you do there needs to be passion, and there was no shortage of this with my guest David Rollins who is the best selling author of eleven books, documentary filmmaker and soon to be credited scriptwriter for an upcoming feature film. He describes himself as a cynical bastard, but I think this makes him a better writer. Today we discuss: * His journey from journalist to becoming a professional marketer * His prolific book writing skills and his most recent book Kingdom Come, which is the seventh book with action hero and Special Investigations Officer Vin Cooper. * Why your job, no matter what you do ends up like Groundhog Day * His first booked was a side hustle * How writing changed his life, not financially, but it made him aware of what he wanted to do with his life * How the publishing industry has changed + It's much easier to now to write a book + Much harder to find an audience + Writing is easy and fun, but it's about commercial success * Therefore using a traditional publisher gives you access to marketing * When you're writing your book, you've got to tap into the correct audience * The USA is the market you want to crack * February 2018 Documentary Trial of Midnight Rider - Railroaded In The Deep South, which delves into the conspiracy behind the death of a camera assistant on a 2014 film Midnight Rider about the Allman Brothers. * How his life was in danger when he dug too deep

Writing Tip: If you're going to write a movie script for a feature film, start with the money first. Get funding, then write the script. At present, he is writing a comedy about the whole coffee subculture.

"Coffee snobs are like wine snobs on crack".

If you think Trump is an idiot, you'll love his latest book Kingdom Come, but if you think Trump is fantastic, this book will give you the shits. Monday Morning Tip If you want to be a good writer you have to employ all five senses. What is the character feeling, seeing, smelling, hearing and tasting? It makes the characters more real, and there's got to be some conflict. Connect with David Rollins Website: http://davidrollins.net/ His character Vin Cooper has his own Instagram account if you want to check it out: Vincooper04 You can also order a signed of Kingdom Come If you have any questions about this podcast or blog, please send me a direct email at tf@tysonfranklin.com.

And if you're a Podiatrist or an allied health professional, do not underestimate the benefits of having a business coach or mentor because you will get the results you're after much faster.

If you like this episode you'll also enjoy: Not Liking Your Career Path with Eric Hunley

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Recent Facebook Review Dr Tyson Franklin ALWAYS seems to have a knack of stripping away the BS to give really good advice on so many topics. His knowledge of the good bad and indifferent in so many professions give him a broad and open-minded view on how to approach many challenges in business and personal life. Tyson ROCKS - Leisel Pisani.

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Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle.

My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a company called Livelong Digital.

No Strategy A lot of business owners are busy doing it all, but they have no idea if anything they do is really sticking long-term.

They have no strategy or systems in place for lead generation and no marketing plan to nurture and convert leads.

Bottom line, they have no idea what is working and where the money is coming from. Is it their most recent ad, speaking gig, recall system or website update?

3 M's of Marketing 1. Message - What are your products and what are they getting out of you? What is your POD: Point of Difference? 2. Market - Who is that person? What is their pain point? What do they want from you and what are they going to benefit from using you? 3. Media (to reach the market) - There is a lot of choices, so you must first know your message and market before you choose your channel.

What Is Your Song? You need to start singing your song, not the song of others. Ask yourself:

What is your claim to fame?
What are you known for?
Why should the market single you out?

Too often small business owners make the mistake of beginning with media before knowing their song.

Build Your Brand When you know your message and market, you can select your media. You may transmit your message via social media, website, or podcast to find the person with the right type of pain.

Do this right, and over time you will build your BRAND.

Social Media

Do not treat all social media platforms equal because they are not equal

LINKEDIN: This is the only place you can go online with your pants on. It's a professional platform and not used as often on weekends.

FACEBOOK: People use Facebook to be entertained and sometimes learning, but more often than not it's to laugh at others misery. Therefore you need to be part of the conversation, so speak with them, not at them.

INSTAGRAM: Is a mixed bag. If you want to test how many people are connected with you and care about what you post, try posting a good photo without any hashtags (#) and see the response. These will be your real followers.

Use social media, so people get to know, like and trust you and your brand.

Monday Morning Tip Gratitude. Be grateful for the chair you sit on, the computer you work on, the roof over your head, the business that nourishes your bank account and the opportunity to do meaningful work.

Connect with Prosper If you do a Google search for Prosper Taruvinga you will quickly find him, otherwise, go to his website Livelong Digital, or you can send him an email at prosper@livelongdigital.com.au

If you have any questions about this podcast or blog, please send me a direct email at tf@tysonfranklin.com.

And if you're a Podiatrist or an allied health professional, do not underestimate the benefits of having a business coach or mentor because you will get the results you're after much faster.

If you liked this episode You'll also like:

Social Media Goals with Josh Rimmington

12 Secrets to Get More People Through Your Front Door

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If you want to grow your business you've got to take the blinkers off and start learning from other professions. James Crook is a business coach to the Massage Profession, and he is kicking more goals than most, so it's time to start listening.

In this podcast we discuss: * Why there are riches in niches. * Where to find your ideal client * What are your goals for starting a business * Why you need to set up systems in your business * The three amazing M's + Mindset - Framing your thinking + Marketing - The engine room for growth + Mechanics - Systems behind the business * Learning from other professions * Why becoming a podcast guest is great for business * Allow 1-hour per day for things to go wrong

Monday Morning Tip When you walk into work, start your day by setting your intentions for the rest of the week. Look at your to-do-list and block out time for the essential tasks.

Connect with James Crook Facebook: https://www.facebook.com/JmsCrk

Website: https://massagechampions.com

Book: https://massagechampions.com/product/book/

Podcast: Fully Booked Without Burnout - Check out Episode #29 to listen to my interview with James.

If you have any questions about this podcast or blog, please send me a direct email at tf@tysonfranklin.com.

And if you're a Podiatrist or in the health industry and in private practice, or considering going into private practice quite soon, do not undervalue the benefits of having a business coach or mentor because you will get the results you're after much faster.

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Today I want to talk about cash, or more specifically cash flow and why cash is king. It doesn’t matter how much money you make, what’s important is how much of it you have available after collecting all payments and paying out all your monthly expenses.

Many businesses struggle in their first few years because they’ve gone into their business venture full of enthusiasm and wearing rose coloured glasses, and then quickly run out of money because the money going out exceeds the money coming in.

Were They Dumb? I knew a couple who spent over $200,000 to open a podiatry business on the Sunshine Coast, and they went broke within 12-months. Was it because they were dumb?

Well, the jury is still out on that, but from what I observed it was a cash flow problem from day one.

From the outset they:

Began their business venture with limited capital and therefore borrowed too much money, resulting in larger than normal monthly repayments, which immediately ate into their cash flow.
Purchased equipment they did not need
Made purchases for home and added it to the business repayments. (That’s pretty dumb)
Gave out accounts without any questions
Gave discounts too often
Got financial advice from unqualified family and friends
Began with limited CASH

Right from day one, they were trading with insufficient cash flow, and this caused them a lot of stress. Starting a business this way is crazy.

Established Businesses But, I’d like to point out running out of money before running out of the month is not just a problem for new businesses either, it can also happen to establish businesses if they do not pay attention into watching their cash flow and monthly expenditure.

Even a successful business can go broke if they are not getting paid fast enough. If you must pay $10,000 rent this month, a $20,000 payment owed to you in 90-days is not very helpful, so the speed at which your accounts are paid is important.

Accounts If your business gives out accounts you need to have a strict account policy and everyone needs to adhere to it and if someone is late with a payment, there should be a process to follow and do not give them additional credit hoping they will pay.

When I had my podiatry business I had a zero account policy, and yes, a few patients did complain, but they also made an appointment and paid their account in full. And they returned and never asked for an account a second time.

After 30 years I had no bad debts.

It Is Possible You may be thinking this is impossible in your industry and maybe that’s true, but still, give it some thought, or at least review your current payment terms. If your invoice says 30, 60 and 90-days then you’re telling everyone they’ve got 90-days.

Why not change it to 7, 14, 21-day and overdue.

I feel that every business should work towards having enough cash in their bank account to cover all their business expenses, including wages for a minimum of three months.

Less Stress You may or may not agree, but that’s my thinking because lack of money is stressful, and stress affects your judgment and decision-making capabilities.

You want to build your business with a clear head, not a cloudy head concerned with paying next month’s rent.

Good cash flow allows you to:

Pay all your accounts on time, which suppliers love, and it builds trust. And if for any reason you did get in a financial pickle down the track, your suppliers will help you where they can.
Gives you the ability to purchase in bulk and make significant savings.
Saves money on freight because you’re ordering fewer times throughout the year.
Build trust with your team. Your team sees everything, and nothing destroys confidence in business more than ongoing phone calls and emails from creditors

Wait So here’s my warning: DO NOT OPEN your business if you don’t have enough capital and the cash to sustain the business.

You are better to wait for another 12 to 18 months and do it properly because you also need to allow money for marketing.

Marketing is going to be a key component to your business success, and many new businesses do not allow for marketing in their budget, and when business gets tough, marketing tends to be the first thing cut.

That’s a big mistake, so make sure you budget for it in your financial forecast.

Today's Summary 1. Cash is King 2. Cash flow is the amount of money available to you each month after collecting all revenue and paying all your monthly bills. Ideally, you want to see your cash flow going upwards. 3. If your business gives accounts limit the payment terms, or don’t give out accounts at all. 4. Aim to have enough cash in your bank account to cover three months of expenses so you can think clearly. 5. A good payment history builds trust. 6. If you don’t have the capital and cash to start your business right now, don’t rush into it.

If you have any questions about this podcast or blog, please send me a direct email at tf@tysonfranklin.com.

If you liked this episode You'll also like:

But My Business Is Different

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To be successful online, you must first work out your business goals, then look at which platforms are going to best help you in achieving those goals. Where do you want to be found will help decide where you put your time, effort and money.

Will you spend more time focusing on SEO and building your organic traffic on your website, or paid advertising on Facebook and Google?

JR Marketing Josh Rimmington is from JR Marketing, and when he first consults with a client, he first needs to know what they want to achieve. Where is their business now and where do they want to take it?

What Do You Want? Do they want to attract more new clients/customers/patients by increasing traffic to their website, or are branding and retention more critical? Once this is worked out, only then can an action plan be put in place.

Budget & Speed If you build it, they will come is a lie and does not apply to websites, especially if no one knows it exists or they cannot find it in any searches.

Therefore you have two options:

The first is increasing your organic traffic with better SEO, and local maps.
Paid solutions, such as Adwords to increase web traffic.

It all comes down to your budget and how much you're prepared to spend, and how fast you want to grow. Statistics have shown that 30% of Adwords ads get clicked on, compared to only 10% a few years ago, so people are getting more comfortable with paid advertising online.

Adwords Versus Facebook Ads Important Tip: People DO NOT go to Facebook to find a service based business, they go to Facebook to connect with friends and family; therefore if you do an advertisement it must be educational and provide useful information.

Whereas Adwords works differently, people are searching for answers, and if your ad can answer this questions and offer a solution, it will do well.

People don't like being sold to, but they do like to buy.

Instagram follows the same rules as Facebook, and if you want to advertise on IG, you need to grab their attention quickly with a great picture.

Best Marketing The best marketing doesn't feel like marketing; it comes across as being very natural. Ask yourself, what are people doing when they're on each platform and how can you grab their attention without interrupting or annoying them.

Movement Short videos and GIF's work well in advertising on Facebook and Instagram because movement automatically grabs the viewers attention.

Future Trends Facebook LIVE has been around for some time, but Facebook has invested heavily into Facebook WATCH and IGTV, so this is a good indicator that quick little stories are going to become even more popular.

Audio and Voice Search: As Siri, Echo and Alexa become more mainstream, what people say, not what people type will be more important in SEO.

For example, if you're searching for a Dentist, you may type Dentist in Cairns, but if you were talking to Siri, you might say, Hey Siri where's the closest Dentist to Earlville Shopping Centre.

Therefore, think about how people ask questions and make sure your website SEO sounds natural.

Pay Attention If you pay attention to what your clients/customers/ patients are doing, and also what you are doing as well in your own life, it will be a possible guide to future trends.

Monday Morning Tip Choose one platform or marketing method and get good at it. It may be audio, video, or a single online platform. Just do one thing exceptionally well, test it and learn from it, and then apply it to other platforms at a later date.

Don't chase all the shiny bright lights.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, and if you enjoy this podcast show, it will put a huge SMILE on my face if you gave it a REVIEW on iTunes.

Also if you're in the health industry never undervalue the benefits of having a business coach or mentor because you will reach your goals faster.

Connect With Josh Website: https://www.jrmg.com.au

Facebook & Linkedin: Josh Rimmington

Instagram: Dadpreneur

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Micro-Story Telling

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We’ve all seen sporting stars and celebs get dropped by sponsors and advertisers when they do something stupid in public, or they say something that’s in contrast to public opinion or the beliefs and values of their sponsor.

Well, this is not what I’m talking about here. What I want to discuss this episode is how advertisers go running in the opposite direction when they think you’re no longer a source of income for them.

They drop you like a bad habit.

For more detailed show notes please visit my website https://www.tysonfranklin.com/podcast

If you liked this episode You'll also like:

Marketing The Invisible

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Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use.

Good Intentions Maelea Galyon is my guest today from Send Out Cards and as she explains we all have good intentions, but not taking action on these intentions is what lets people down.

Using Send Out Cards helps you take action right there and then. You can:

Thank you somebody
Celebrate somebody
Recognise somebody
Mourn with somebody

This is all done through her website buildingrelationships.cards

And if you go to the website everyone is entitled to one free card to test out the system.

Last Time When was the last time you sent someone a postcard or a simple thank you card? If you can't remember it's been too long.

Not Handwritten Some people say the cards are not handwritten and therefore do not have the same impact, but this is not true. It's the intention behind the card whcih is important.

Cost Effective Marketing Many businesses spend thousands of dollars on monthly advertising, whereas sending out a card, including postage can be done for as little as $3.00.

Maelea gave a great example of a plumber who sends out a thank you card to every client just for letting him give a quote and bid on the job. And another one after he gets it. (Very Smart)

It's A Marketing Tool Thanking people can become a simple process and it will increase business referrals.

Use the 80:20 Rule. 80% of your touches with the client should be about celebrating them and 20% about asking for business and referrals.

No Negatives No one will ever complain when they receive a thank you card or small gift. It just won't happen. So if there are no negatives there are only positives for doing it.

Increased Awareness Once you build a habit of looking for reasons to celebrate other people and reasons to reach out, it changes you. You become more considerate and it increases your awareness of what is happening around you.

Top Of Heart There are many ways to use cards and gifts and if you create a good reach out system you don't just become top of mind, you become top of heart.

Monday Morning Tip Start your day looking for reasons to be kind and aim for reaching out to three people each day.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, and if you enjoy this podcast show, it will put a huge SMILE on my face if you gave it a REVIEW on iTunes.

Contact Maelea Maelea Galyon can be found on Facebook and Linkedin and her direct email address is maeleagalyon@gmail.com

Website: buildingrelationships.cards

Don't forget to go to her website and use the one free card option.

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We’ve all heard the saying that everything is hard until it gets easy, and the reason I bring this up is that I recently joined the gym. It has been a fantastic reminder why people need to have a business coach or mentor if they want to accelerate the success of their business, avoid making mistakes and move from hard to easy much faster.

I know firsthand the power of having a business coach and mentor, not just because this is what I do, but because I floundered along in business for a number of years before engaging my first business coach about twenty years ago.

But let me explain my recent gym experience and the thinking behind this podcast.

First Step - I Just Did It I drive past the same gym every-single-day, and every day for the past few years I've been telling myself I need to start doing some resistance training and get my body back into shape.

I had all the usual back and forth conversations in my head, the why's and why not's, and then about two weeks ago I just took the plunge and pulled into the car park, walk in and signed up for an 18-month program.

I thought if I was going to do this I had to commit 100%. (No Fence Sitting)

Session One By Myself So, after completing my paperwork, I went home told my wife and daughter what I had done, and I went for my first session the following day. Surprisingly I felt pretty good.

As part of my membership, I also received a personal training session.

First PT Session So about 10 minutes into my session I realised my trainer was pure evil, and she pushed me a lot harder than I had pushed myself two-days previous.

I also realised that after a ten-year layoff from the gym my technique was not very good, so it was beneficial to receive a few pointers on how to position myself for maximum effectiveness and to reduce the chance of injury.

So after the first PT session, she gave me my program, and I was on my way.

Self Motivation I’ve always been self-motivated, so I knew I didn’t need a personal trainer every week. However, I did schedule a follow-up session next month so that I could review my progress.

Week Two Complete I’ve just completed week two, and I’m already finding the program the trainer wrote for me much easier to get through and in another two or three weeks, I’m expecting that I will be smashing it, which will be perfect timing for an updated program.

After going through this process, it was a great reminder why one-on-one business coaching and mentoring, and even personal training is so important.

Good Intentions No matter how good your intentions, rarely will we push ourselves as hard as someone else will drive us.

Take a look at the best sporting teams in the world and every individual sportsperson at the top of their game, the one thing they have in common is they all have a coach.

And why do they have a coach? Because the coach will push them, and over time their fitness and skill levels improve.

A champion team will always beat a team of champions.

This quote sums up the importance of coaching because an experienced coach can take a group of good athletes and with some planning, strategy and tactics, they will flog a team of far better athletes that are trying to win just on skill alone.

You Need A Business Coach Or Mentor As individuals and business owners, we are no different.

Every successful business person I know has had coaches and mentors throughout their entrepreneurial journey.

If you’re in business and you’re not reaching the levels of success you feel you deserve, especially if you think you're working hard, you need to get yourself a business coach or mentor. You will get where you're going much faster.

BUT Check Their Credentials Just make sure the person or company you choose to work with are qualified to be giving you advice, and they have a track record of success working with people in your industry.

Don’t just choose the first business coach you come across. Interview them just like you would with any new employee about to join your team because they are part of your team.

Advice From Friends Also, if you have friends with experience in running successful businesses and they are offering free advice, take it. But, free advice will not last forever.

It's no different to reading blogs and books, attending live events, watching videos online and listening to podcasts, just like this one. All this advice and knowledge is great, and it's free, but it's also very beige.

It will help you to a point, but to go to that next level in business nothing beats one-on-one or group business coaching and mentoring.

My Background Is Podiatry My background is Podiatry, and I’ve set up, relocated and sold over 20 podiatry business in my career, and I’ve had quite a high level of success, which makes me extremely confident in my abilities to coach and mentor business owners in the health industry, not just podiatry.

Does this mean I couldn’t apply the business knowledge I have to other industries? No, it doesn't, but if a plumber were choosing between me, or a business coach that had worked with multiple plumbers previously, I would advise them to engage with the other person.

I Only Need Marketing Help If your business is doing well, but you know you need some help with marketing, then get a coach or mentor with a proven track record of implementing successful marketing strategies.

In both my books, It's No Secret There's Money in Podiatry and It's No Secret There's Money in Small Business, the second have of both books is dedicated to marketing because marketing is such an essential aspect of running a successful business.

It's An Investment, Not An Expense I know a lot of business owners put off the idea of getting a business coach or mentor because they think it's going to be too expensive and to be honest it’s only an expense if you do not receive the results you desire.

This is why it is paramount that you do your research and find a coach or mentor with a proven track record of business success.

Visual Clues Try using visual clues. You would expect a personal trainer to look fit and healthy; you wouldn't expect them to be overweight, smoking and wearing a shirt with grease stains.

Business coaches and mentors will also have visual clues. Look for things like a modern website with regularly updated content, a newsletter subscription, a strong social media presence, credible testimonials with real details, and maybe they've won a business award or have written a book.

When you look at their social media, are they attending events and working on their own self-improvement?

Take The Plunge So if you've considered getting a coach or mentor and you keep putting it off or waiting for the perfect time to start, take the plunge and do it. Take some action and start your research right now.

You've got nothing to lose and everything to gain, and it costs you nothing to do research.

If you have any questions about this podcast or blog please send me an email at tf@tysonfranklin.com.

And if you're in the health industry and in private practice, or considering it, do not undervalue to benefits of having a business coach or mentor because you will get results much faster.

If you liked this episode You'll also like:

Mastermind with Dragon Master Somnath Sikdar

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Minimalism and Generalism need to work side-by-side if you want to be better at everything and get more done each day and far more out of life, with less stress.

My guest Pat Flynn from Pennsylvania is a repeat offender on this podcast, and he appeared back on Episode 9: Being a Generalist

When we spoke last, he mentioned the book he was in the process of writing, and now it is a reality - How To Be Better At (Almost) Everything.

Today we discuss:

Pat has two guiding principles: Minimalism: Working out the shortest path between A and B using a cross-over between effectiveness and efficiency, and Generalism: Being good to great in many things.
Learning anything quickly
Stacking your Skills
The 4 R's
- Repetition
- Resistance
- Restriction *
- Review

Restriction

If you restrict one area in life or business, you are forced to improve in other areas. Pat gave an example of becoming a better guitar player by restricting the use of his fingers and a better martial artist by tieing one arm behind is back.

In business, Pat was naturally a good copywriter, and he used this skill to build his business, but he neglected his analytical skills, so he made a conscious decision he was going to focus and improve his analytical weakness and stop relying on his strength.

The Sydney City Roosters did this recently with their star (and injured) player, Cooper Cronk in the Grand Final. His injury forced them to think a different way and the Melbourne Storm was not ready for this change in mindset. See the story on Fox Sports: Why he couldn't have played the grand final without his teammates guarding his secret.

Bring Skills Together

When you restrict a skill you were already good at and combine it with a new skill you have been forced to improve upon, you will become better overall at whatever you do.

Perfection

Don't let perfect get in your way. If you wait for everything to be perfect, you could miss a lot of opportunities. Done and out the door is better than perfect and in the draw.

Great

Great is the enemy of good: If you're waiting for that great idea to come before you take action it could be a long wait. You're better to keep applying good ideas, one after another until greatness appears.

Monday Morning Tip

To be a generalist you need to become a short-term specialist, so focus on one or two things at a time and no more.

Maintain your other skills in the process but don't try and get better at too many things at once or you will not succeed.

If you want to stalk Pat Flynn while he sleeps, you'll find him on most social media platforms or at:

HowToBe BetterBook.Com

ChroniclesofStrength.com

You can also pre-order his book to receive a ton of bonuses.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, and if you enjoy this podcast show, it will put a huge SMILE on my face if you gave it a REVIEW on iTunes.

Free Downloads Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.

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Everything we do is either a deposit or withdrawal on our HEALTH BANK ACCOUNT, and you cannot keep making withdrawals without also making deposits otherwise your health will go into deficit.

Dr Howard Cohn is a Chiropractor and is the owner of the Cohn Health Institute in Costa Mesa, California, which is a health and wellness clinic.

On this podcast, we discuss why entrepreneurs need to stop and take time out if they want to rejuvenate their physical, emotional and nutritional bank accounts.

Health & Fitness

People get health and fitness confused. You can be healthy by eating well and not fit, and you can also be fit and not healthy by having a poor diet and not resting.

"Just because you have cheques in your chequebook it doesn't mean you have money. Your health bank account works the same way".

Diet Is A Choice

People let themselves down by making poor dietary choices. The easiest way to look after your health is to control what you eat.

"People spend more money in the last two weeks of their life to stay alive than they do their whole life".

Steps To Start Improving Your Health

Be accountable to someone. Tell someone you''re going to start eating better
Eat raw green superfoods.
Take a pitstop. You need to take time out to rest
Take supplements. Everyone has gaps in their diet, so take supplements to bridge the gap.
Make the body more Alkaline. If you're in an acidic state, your body will age quicker and be more inflamed.

"The next trillion dollar industry will be health and longevity."

Developed Own Brand

Dr Cohn co-founder his a company called SevenPoint2 and developed his range of nutritional products comprising of Greens, Protein Shakes and Alkaline Boosters.

We heal when we sleep, but poor diet will affect the quality and long-term this will be damaging to our bodies. Alkaline Boosters will make your sleep more restful.

"When it comes to your health, there's only one way to coast, and that is downwards".

It's Not Sales Its Operation

Dr Cohn knew he had a great product, but not the right management team to take it globally, so he decided to team up with Seacret because they had a global operation.

"94% of failure in business is systems failure".

Network Marketing

Network marketing was the model he chose you to head down because it gave anyone with a few dollars in their pockets an opportunity to succeed, even though network marketing often receives a bad wrap.

Most successful entrepreneurs will talk positively about network marketing, which is why you should never take advice from anyone you wouldn't want to trade places with.

"We're often down on what we're not up on, and we only know what we're exposed to".

Monday Morning Tip

Drink plenty of water to keep hydrated and eat raw green foods. You've got to get the body fed, and the cells in your body detoxified.

If you have any questions about this podcast episode or you'd like to know more about the SevenPoint2 or Seacret products please email me directly at tf@tysonfranklin.com

Cohn Health Institute

SevenPoint2 & Secret Video

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The reason I like marketing so much is that you know when it works, plus I also enjoy the creative process and steps required to make a marketing plan a reality.

But a good marketing plan does take time to develop.

Over the past 12 months, I have had to opportunity to speak in front of hundreds of people and after every speaking engagement someone will always ask, "how am I supposed to find time to fit marketing into my already busy schedule”?

An Open Mind Finds Solutions That's a really good question and it's one I like because as long as you’re asking HOW it means you’re open to the possibility of finding a solution.

Asking HOW questions are also far better than saying, “I don’t have time to do marketing” because by saying I DON’T you’ve already lost.

It’s not about FINDING TIME to do marketing; it’s about MAKING TIME and when you really want to do something you’ll always find a way.

It's About Priorities At one event, I was talking to a business owner and he mentioned he had zero time to do marketing, because he was flat out, however, while we were talking his phone rang, and it was his wife.

She asked if he could leave work early next Tuesday to pick up their daughter from school because she had an appointment elsewhere and couldn't change it.

Now, remember, this person just finished telling me he had zero time to do marketing because he was flat out, but what do you think he told his wife?

He said YES of course.

It's Not Really About Time So it’s not really about TIME, it’s about PRIORITIES and what is important to you, and in this particular case his family was a priority, which it should be, but this is when you need to be honest and figure out where marketing fits into your daily, weekly and monthly business priorities?

Just like your children are a massive priority in your family life, marketing should be a massive priority in your business life.

However, let's be honest, if marketing bores you senseless and you have no interest in marketing it's going to be a difficult journey. There needs to be some level of desire.

WHO Not HOW So what should you do? The answer is really simple. Ask WHO, not HOW.

Instead of trying to work out HOW you're going to fit marketing into your busy schedule, resulting in your brain going into meltdown and finding all the reason why you may not be able to fit it into your busy schedule, why not ask yourself, WHO can I get to help me with my marketing?

Geography And don't be limited by geography. The internet has made the world a small place and your WHO may be on the other side of the world.

I've been helping people develop marketing plans for years and I remember last year speaking with clients in Australia, Canada, Greece and the United Kingdom, all in the same week, and the reason I was able to help them with their marketing is because the basic underlying principles of marketing are also not bound by geography.

What Type Of Business Owner Are You? I like to think there are three types of business owners.

You know marketing is not your strength but you want to get better (and you enjoy it): If this is you, you need to start reading books and blogs, listen to podcasts and start attending marketing events, and when you're ready you'd definitely benefit from one-on-one mentoring.
You enjoy marketing, but you honestly believe you don’t have time: You need to start with mentoring sooner rather than later, because mentoring is about opening your eyes to the skills you already possess, and I know over a few short months I can easily show you how to find a few extra hours each week and also show you how to involve your team in the marketing process.
You don’t like marketing and have no interest in learning about it: You need to find a WHO, but be careful, there are a lot of companies charging ridiculous fees for doing simple online marketing tasks.

No More Excuses So remember, having no time is no longer a valid excuse because we know we can always find the time and make time if we have a strong enough reason or priority.

We all get twenty-four hours per day; it’s how we use them that counts, but if marketing is not your thing, just find a WHO and let them do all the heavy lifting, but whether you do it yourself or you outsource, make sure you start by creating a strategic marketing plan first and foremost.

If you have any marketing question after reading this blog or listening to the podcast, please feel free to email me tf@tysonfranklin.com

If you liked this episode You'll also like:

Indispensable Marketing (Tactics and Strategies)

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Using AUDIOGRAMS will make your business stand out from the crowd, and this is what I discuss today with Oliver Wellington, co-founder of HEADLINER.

An audiogram is the easiest way to turn audio into a video, and it can be used on social media and also on your website, and with HEADLINER'S latest update, you can convert a written blog post into a video, by creatively pulling out keywords.

Three Components There are three components to an audiogram video:

A single image
A moving waveform animation
An audio clip

Headliner Marketplace If you don't know how to create an audiogram Headliner can do it for you. All you need to do is provide an image, some audio and they will put it together for you and create a fantastic video. And prices start at $1.

Just visit https://www.headliner.app/marketplace

Text & Video Here's an interesting statistic from 2016: 85% of all videos viewed on Facebook are done so with the sound off. Therefore using text in your videos is important, and automatic transcription can easily be done using Headliner.

Where Should Text Be Placed In Your Video? So it's been shown that videos with text are viewed more often and for longer, but where should the text be placed on the video, and does animation make it more or less watchable. In this test animation meant the words lit up as they were being spoken, like what happens in karaoke.

Headliner performed four test videoes using text:

Text at the bottom of the video
Text in the middle of the video
Text at the bottom of the video with animation
Text in the middle of the video with animation

The results showed that there was not a lot of difference between 1 & 2. However, they both outperformed 3 & 4.

Why? The most significant feedback was people preferred to read at their own pace, and the words being lit up were offputting.

Audiogram Usage (& Schools) Audiograms are very useful when it comes to marketing your business. Of course, they can be used on your website in blogs and on all social media outlets that allow videos, but another big user of audiograms and Headliner's App are schools.

Schools using Chromebooks and basic laptops are usually unable to edit video because their processes power is too slow, however, because Headliner is an online app they are now able to edit video easily. You can do the same.

Audiogram Video Length Most audiogram videos created are approximately 30 - 90 seconds in length, however, you can go up to 10 minutes, or if you already have your video and you want to edit it, you can upload up to 2 hours of video.

If you want a blog post uploaded and a video created, 1000 characters will equate to approximately one minute.

If you want to know more about converting text to a video you can email Oliver Wellington at oliver@headliner.app or info@headliner.app

Stories As mentioned previously, using video is great for a website and your social media platforms, but another area you may consider using short videos, only 10 - 15 seconds in length, is in Instagram and Facebook Stories.

These are becoming very popular, and all you need to do is provide the audio and headliner can do the rest. They also have a library of stock images and royalty free music.

Get It Done If you're not sure where to begin, go to the Headliner website and start playing around. You cannot break it.

Two previous guests on It's No Secret with Dr T., Paul Wright (Ep 050) and Adam Franklin (Ep 101) have both said, 'Done Is Better Than Perfect", so if you're waiting to become an expert before using the power of audiograms in your marketing...stop waiting and just do it.

Old-School Marketing & Promo I asked Oliver about his marketing and promotion tactics for Headliner, and he is very keen on using old-school strategies. Just get out there and connect with people one-on-one at conferences, meet-ups and events.

Nothing beats word-of-mouth.

Improvement Nothing is easy, and half the game is just showing up, grinding it out and not quitting. Improvement comes over time.

The best way to get new users is through your current users sharing their positive experiences.

If people are not sharing your product or service with the people they know, your product or service needs more work.

Monday Morning Tip Remind yourself; you define your success. It may be money ($), or it may be just a feeling.

Connect With Oliver Wellington You can connect with Oliver on email at oliver@headliner.app or info@headliner.app or visit Headliner Home Page.

And don't forget to check out the Headliner Marketplace at https://www.headliner.app/marketplace

HEADLINER are also sponsors of this year's Australian Podcast Awards

If you have any questions about this podcast, please email me at tf@tysonfranklin.com and if the mood feels right and the moons have appropriately aligned for you, share this podcast with your family and friends, and even better still, leave a REVIEW ON ITUNES.

If you liked this episode You'll also like:

Episode #9: Being A Generalist with Pat Flynn

Upcoming Events Do you want to know How To Start A Podcast? If so, I'm running an event in Cairns on the 26th and 27th of October. More details are on my Events page. Check it out or Sign up for my newsletter and be kept in the loop.

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I recorded this episode while shooting a Facebook LIVE video so people could see the slight differences between the final edited podcast and what actually takes place when you're doing the recording.

A link to the Facebook Live video will be posted on my website.

To my surprise, I made fewer mistakes than I usually do and therefore less editing was required, but I still needed to do some tidying up before uploading.

I felt far more pressure today than I usually do because it was something I had not done before. But done is better than perfect, and things do get easier the more you do it.

So, here are my 13 Reasons Why You Should Start A Podcast

Having a podcast is one of the best ways to:

Stand out from the crowd
Increase business referrals
Strengthen networking relationships
Connect with leaders in your industry
Become an industry leader and expert
Connect deeper with your existing clients
Build your personal and professional profile
Strengthen your brand
Helps develop educational tools
Take your marketing to the next level
Create content
Become a better speaker
Open doors you didn't know existed

If you have any questions, please email me at tf@tysonfranklin.com and if you're keen to come along to my upcoming podcast workshop, or one in the future follow the link below.

https://www.tysonfranklin.com/how-to-start-a-podcast-workshop

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The psychology of good copy: My guest today is Laura Peterson from San Diego, California. She has degrees in Mathematics and Psychology and has used this knowledge to become a best-selling author, speaker and persuasive writing expert, teaching people how to actually make money from writing books.

Laura also has a very successful podcast called Copy That Pops.

For more detailed show notes:

Visit my website https://www.tysonfranklin.com/podcast

You can connect with Laura Petersen at https://www.copythatpops.com and on social media just look for @laptoplaura.

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If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave Frees.

You may recall the name Dave Frees as he’s been a guest on my podcast twice already, Episode #2: Communication, Persuasion & Influence and a Bonus Episode Force Multipliers.

This year's Business Black Ops them was Awareness and Alignment.

On the second day, we did a field trip to Top Golf in Scottsdale.

Now if you’ve never heard of Top Golf, I’d like to point out that it’s more than just a driving range. Top Golf, as described on their website, is a global sports entertainment company, and I have to agree it’s a pretty amazing place.

Our Mission Our mission was to identify as many strategic and tactical marketing ideas as we could in an hour and a half.

Now it’s impossible to try and explain everything we observed, but I can share are ten things that really stood out to me as a small business owner.

Top 10 Lessons 1. When you're aware you see more: I visited Topgolf in July this year, and even though I thought it was a fantastic place back then, I never stopped and considered all the subtle marketing that was taking place right under my nose. But, as soon as my reticular activating system was kicked into gear and I was told to look for marketing strategies and tactics, it was a completely different experience. 2. As soon as you arrive you are greeted with signage about coaching lessons for adults and juniors, and on each level, they promoted College Night for students. So immediately you know this venue caters for all ages. 3. Never assume your clients and customers know about all the services and products you offer: The signage at the front also mentioned group lessons and corporate events. Of course, we were there for a corporate event, but not everyone that visits is, so sometimes it’s important to point out the obvious. 4. Apparently, a simple message repeated numerous times is a good idea: In their entry, or as they called it Guest Services, there was merchandise for sale, billboards promoting food items (burgers, ribs and beers) and how much it was to play at Topgolf, and this information was on multiple walls so it could not be missed. 5. Memberships are powerful: They also had membership options so you could become part of the Top Golf family. If you’ve ever been part of a club or association, you’ll appreciate that memberships, when done well, can be a powerful thing. 6. Up-selling is a key ingredient: Each bay only cost $25 - $50 per hour for up to 6 people to play in the same bay, depending on the time of the day, which is cheap, but apparently they don’t make their money from offering cheap bays, it’s all the add-ons and up-sells, that’s where the real money is. 7. Well trained team members: Every team member that knew their roles, right from the guest services to the people taking the food and drink orders. So training their team members must be a high priority. 8. They openly shared their core values: They also displayed their five core values in plain sight on large billboards. (fun, one team, excellence, edgy spirit, and caring). These core value billboards were clearly displayed throughout the complex, which is beneficial for both the customer and their team. 9. Branding is important: No matter where you looked the Topgolf logo could be seen. Even when you reached for the sauce, Topgolf was on the tray, and if you happened to visit the bathroom, they got you there as well. 10. Marketing and brand alignment: At no stage did any of their marketing look cluttered or feel tacky or out of lace. Every inch of Topgolf has been well thought out, and it goes to prove you can market what you do extensively throughout your business and still look professional, as long as it aligns with your brand. At no time did I see a laminated sign or sheet of white paper stuck to a wall with adhesive tape.

Increasing Your Awareness This article is not about promoting Topgolf; it’s about expanding your awareness towards your own business, the people you work with, your customer and client needs and also the businesses around you.

The next time you walk into a business that you know is ‘crushing it’, don’t just walk in and take what they are doing for granted, instead kick your reticular activating system into gear and start observing why they are doing well.

What can you learn and can you use this information in your own business?

But don’t stop there, be aware of the business that are doing things poorly and makes sure you’re not doing this yourself.

Use Your Smartphone It’s easy to become complacent, so here’s a strategy you may find helpful. Grab your Smartphone and add an alarm that says ‘Be Aware’ and you could schedule it to go off multiple times per day.

Every time it goes off, stop and become aware of what is going on around you, you may be surprised by what you see.

If you have any questions about this article, please send me an email at tf@tysonfranklin.com or you can listen to my podcast episode Top Golf Marketing Awareness Challenge.

I hope you get something from today’s podcast and if you have any questions, please send me an email at tf@tysonfranklin.com

If You Liked This Episode Make sure you check out the two links above to previous episodes with Dave Frees.

And lastly... I've added a new event to my Events page that you may want to check out.

Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.

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Nicole Baldinu resides in Sydney, Australia and is the co-founder of Webinar Ninja and the $100 MBA Show with her husband, Omar Zenhom. But before all the excitement of an entrepreneurs life, Nicole was a high school and university teacher and she learnt how to turn her failures into success by identity what her real strengths were.

In this episode we discuss:

Why Nicole prefers to be behind the camera
Working with her husband
How they created $100 MBA
Repurposing content
Podcast failures and learnings
Becoming the best podcast on iTunes in 2014
Brand alignment
Pitfalls when you don't stay on brand
Identifying your weaknesses
Playing to your strengths
Good preparation
Developing team culture
The development of Webinar Ninja
Developing remote teams

You Will Get Better You need to go with your strengths and change if things are not working as they should. Don't be afraid to make the change, especially when you know it is necessary.

The first time you do anything it is fearful and it doesn't always work, but the second time it is much easier.

Monday Morning Tip When we look at our to-do-lists they're usually quite long, and we tend to do the easy, fun stuff first. Instead, we need to start work on the important things first.

If you have any questions about the podcast, please email me at tf@tysonfranklin.com and if the mood feels right, share this podcast with your friends, family and work colleagues, and even better still, leave a review on iTunes.

If you want to connect with Nicole: You'll find her on Twitter @Nicole_Baldinu or you can go to her website Webinar Ninja or the $100 MBA Show

If you liked this episode You'll also like:

Episode #27: The Power of Webinars with Omar Zenhom

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This podcast was recorded in Powell River, which is a small mill town in British Columbia, Canada. Yesterday I spoke at their Chamber of Commerce monthly luncheon and it got me thinking about looking for and creating your own opportunities.

What do I mean by this? Pretty much don’t sit back and wait for opportunities to come to you because it could be a long wait and may never come. And I must admit, I have been guilty of this in the past. BUT, about 6-months ago I was planning a family holiday to Vancouver, Powell River and Phoenix for a conference I attend every October, before heading back home.

Chamber of Commerce Soon after locking in our dates, I saw an ad in our local newspaper, the Cairns Post, about an upcoming Chamber of Commerce luncheon and the guest speaker was from out of town.

When I saw at the topic I immediately thought, 'I could have spoken about about that', and I know about ten other people in Cairns that were quite capable and qualified to speak on the same subject.

Anyway, after seeing the ad I remembered something I heard a friend say once that made me laugh.

"Even Jesus had to leave his hometown for people to listen to him".

Powell River So an idea popped into my head. What if I contacted the Powell River Chamber of Commerce and asked if I could speak at their luncheon if they had one.

I sent off an email explaining I had written two marketing books and would love the opportunity to speak and shortly afterwards I received a reply email saying YES, and before too long a date was booked and a luncheon was created.

As I mentioned I did this presentation yesterday and there were about 50 people present, which was a great turnout for a small town.

Big Lesson I spoke about one of my favourite subjects, the Six Pillars of Marketing and the feedback from the audience and emails I received later that day were all positive, but more importantly, I learnt a big lesson.

You can’t wait for opportunities to present themselves, sometimes you have to get off your bum and create them yourself.

Now, they could have said NO, but they didn’t, and it made me realise that I should have also contacted the Chamber of Commerce in Vancouver. I didn’t need to worry about Phoenix because I was already locked in to speak.

Think About This If you enjoy public speaking, you want to get better and gain more experience and you have a message that is valuable and worth sharing with others you need to put yourself out there and see what happens.

Hiding in the shadows waiting to be invited is not going to get you anywhere.

Contact local organisations if they’re available and if you’re travelling out of town, and overseas, contact the local Chamber of Commerce and ask to speak.

Overcome Fear I know not everyone wants to do public speaking and if you had asked me twenty years ago I would have been one of those people as well, but once you understand the opportunities that await you once you know how to control this fear, the better off you and your business will be.

"There are two types of speakers. Those that get nervous before they speak and liars". - Mark Twain

If public speaking terrifies you, start small and talk about something you know extremely well, and build from there.

Other Opportunities Creating your own opportunities applies too much more than public speaking. If there are no networking groups in your area or ones that you want to be part of, create your own.

If you want to get together with like-minded people maybe you need to be part of a mastermind group or create your own mastermind group.

Marketing When it comes to marketing, what are you interested in or better at than anyone else at, and can you develop this into a niche for your business and create new opportunities.

Creating opportunities is only limited by your imagination and if you feel you're lacking in this area, get together with your team, family or friends and discuss this concept further.

Now go out there and create an opportunity for yourself.

I hope you get something from today’s podcast and if you have any questions, please send me an email at tf@tysonfranklin.com

If You Liked This Episode You'll also like Make Hay While The Sun Shines

And lastly... I've added a new event to my Events page that you may want to check out.

Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Eric Hunley is a Senior Business Systems Analyst in Virginia, USA and he openly admits his career choices have not always been overly exciting, even though he has authored three books and taught at the University of Arizona.

On this podcast we discuss:

Finding fulfilment outside of your daily employment
Job security and benefits
Difference between a job and a career
Removing crutches
Being open to other peoples advice
Keeping your mind stimulated with outside interests

Monday Morning Tip:

Remove every obstacle in your path that could hinder your progress.

For example, if you decide you're going to go for a run in the morning, at 4.30am life will suck. Therefore you need to have everything already set out. You need to get changed and go outside. If you still don't feel like running, then don't.

Eric does have a very successful podcast called UNSTRUCTURED: DYNAMIC INFORMAL CONVERSATIONS. You can check it out at https://www.unstructuredpod.com

If you liked this episode You'll also like:

Episode #35: Mastering Your Mindset with Deb Johnstone

Free Downloads Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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I’ve been in Vancouver with my family for the past seven days, and I have to say that Vancouver is a pretty cool place to visit and it’s surrounded by so much natural beauty, which makes it unique.

No wonder it has been named as one of the world’s most liveable cities.

Anyway, yesterday we visited the Vancouver Police Museum, which I highly recommend if you’re in Vancouver, and as I was looking through the exhibits and photographs from the early 1900’s, it struck me that so many cities in the same era looked very similar. It’s hard to tell them apart.

So, why am I mentioning this?

It’s because regardless of how similar they all were in the early 1900’s, over the past 100 years most cities have developed a particular uniqueness or an iconic figure that separates them from each other.

When you think of Stanley Park, you think Vancouver. The Golden Gate Bridge, you think San Francisco and closer to home when you see a picture of the Opera House you immediately think Sydney, Australia.

And it’s the uniqueness of each city, which is NOW used in their tourism marketing.

This concept of creating uniqueness got me thinking about how small businesses need to be doing the same thing.

I was reading a blog article on Linkedin, written by Richard Branson and he said every airline starts with the same components, but what sets them apart is their people.

Think about that for a moment.

Most airlines have similar aeroplanes and use the same airport, so it’s their uniqueness that separates them from their competitors, or as Richard put it, it’s their people.

This blog article got me thinking about my career and a question my wife asked me many years ago, and I think her question applies to every profession, trade, and career.

“How come you can go through university, learn the same information from the same lecturers, pass the same exams, yet within a few years of leaving university you all practice so differently?”

To put this question in context, my background is podiatry and this question related to my podiatry business in Cairns, and she was comparing my podiatry business to all the other podiatry businesses in the area.

At the time my business had the latest equipment and offered services that no one else in town even considered. My podiatry business was leaps and bounds ahead of my competitors and I used this to my marketing advantage.

So here’s my question to you, and the point behind today’s podcast, what sets your business apart from your competitors? Do you have some form of uniqueness that you can use to your advantage and make it part of your marketing strategy?

If you cannot tell your ‘ideal clients’ why your business is different and what it is that sets you apart from your competitors, how on earth can your clients tell you apart?

They can’t.

And this is why the person down the road who you know provides an inferior service or has less training than you do is kicking your butt, or at a minimum taking some of your clients.

So what do you need to do?

Have a team meeting and write down all the services you offer and all the small things you do that you know your competition don’t do. Note down everything that makes your business unique.

When this list is complete, you need to convey this information in all your client communications and all your marketing. Be proud of what make you unique.

You need to be like Vancouver and shout out proudly what makes you better than every other city in the world. Don’t keep what makes you great a secret.

Did you know that Stanley Park is 10% bigger than Central Park in New York City? No. Well, you do now.

You need to find the Stanley Park in your business.

I hope you get something from today’s podcast and if you have any questions, please send me an email at tf@tysonfranklin.com

If You Liked This Episode You'll also like Learn & Profit From Their Mistakes

And lastly... I've added a new event to my Events page that you may want to check out.

Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.

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Victoria Mavis lives in Munich, Germany and is a professional Magician, speaker, author and business coach. Using her vast skills of close up magic, large stage performances, illusions and mentalism, she can help small business owners see the unseen and open their minds to new opportunities.

She helps make the impossible possible in their businesses.

For more detailed show notes, please visit my website https://www.tysonfranklin.com/podcast

If you have any questions, please email me at tf@tysonfranklin.com

You can connect with Victoria Mavis at https://www.victoria-mavis.com

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I attended a business seminar/workshop in Cairns many years ago and during one particular exercise, we had to write down our financial goals for the upcoming year and also all the activities we would do to make it a reality. After doing this, as instructed, the presenter started messing with our heads and made us add a zero.

Listen in to find out what happened next.

If you have any questions, please send me an email at tf@tysonfranklin.com

If You Liked This Episode You'll also like The Brain Book

And lastly... I've added a new event to my Events page that you may want to check out.

Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Renee Hasseldine is based in Melbourne, Victoria and is the author of Share Your Passions. She helps entrepreneurs, coaches and thought leaders to unpack their thoughts and turn them into intellectual property using visual models.

Many service-based businesses have value locked in their heads, which is invisible, but if this can be unlocked using visual models, it can communicate what they do quickly and in turn boost sales.

4-Types of Models To Create A Signature System 1. Success Model 2. Educate Model 3. Excite Model 4. The YES Model

For more detailed notes please visit my website https://www.tysonfranklin.com/podcast or email me at tf@tysonfranklin.com

Renee Hasseldine can be found at https://www.shareyourpassion.com.au

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I'm sure you’ve all heard the saying ‘make hay while the sun shines’, which means making the most of your opportunities while you have the chance to do so or take advantage of favourable circumstances when the time is right. This phrase originated with English farmers in the 1500’s and a hundred or so years later extended into general life and quickly became a cliché.

Situations Arise I’ve had a few situations over the past couple months that reminded me of the importance of this saying in our day-to-day lives, regardless of what you do.

Situation #1: I was at a networking event, which was quite loud, meaning I was almost yelling for most of the night. This took its toll on my voice and the next day I was scheduled to do a podcast recording, and I couldn’t talk, so I had to reschedule the podcast for a few days later.

Situation #2: I went to Podcast Movement in Philadelphia in July and even though I was not talking loud, I was meeting a lot of people and talked a lot over the three day period and pretty much wore my voice out. While I was there I was being interviewed and fortunately, I managed to get through it.

Situation #3: I got the dreaded ‘Man flu’ last week, so as I record this I’m probably still not 100%, but I’ve recovered enough to do this podcast, plus I can edit out an odd cough if it occurs.

How Does This Relate? So what does this have to do with making hay while the sun shines?

Let me explain. I produce a weekly podcast show where I interview a guest and also a short Five Minute Friday (FMF) episode each week just like this one.

So far I’ve never missed uploading an episode on time, but that’s only because I’ve made hay while the sun shined. I have guest interviews recorded at least four weeks in advance and a few FMF episodes on standby in case they are needed.

Podcasting has taught me that my voice is critical and without it, I’m buggered.

Be Aware Of Problems But it’s not just my voice that can prevent my podcasts being uploaded on time. It’s not uncommon to have Internet problems, computer hardware and software glitches, power outages, and last minute guest cancellations.

All these events are why I must plan ahead. In addition to this, I have to prepare for holidays and other work, social and family commitments.

In an earlier Five Minute Friday I talked about Creating A Disaster Folder, which is extremely important, but making hay while the sun shines is just as important, if not more so. If you make hay while the sun shines it can give you breathing space when the sun is not shining and covered by thick grey clouds.

My Past Podiatry Business When I owned my podiatry businesses, we made a lot of orthotics, and we had computerised milling machines in place that could make them quickly, which is why we offered a 24-hour fitting service.

Most patients loved our fast service, but some were in no hurry and didn’t mind waiting for two or three days for their fitting visit. And this is when problems occurred, not with the patients, but with the podiatrists.

Because the orthotics were not due the next day, the podiatrists wouldn’t do the design straight away, instead, they would put it off to tomorrow, the day after that or the day they were due.

BUT, this is why you need to make hay while the sun shines.

What Could Go Wrong Instead of doing the orthotic design and having it milled out straight away, ready to be fitted (while the sun is shining and the time is perfect), they would wait. And what could go wrong?

Computers can crash
Software can fail
The milling machine can break a drill bit
LAB TECHNICIAN CAN CALL IN SICK
A simple power outage.

So did this happen often? No, it didn’t, but it should never have happened.

Just Do It If you have time to do a task right now…then do it, because you don’t know what tomorrow will bring. And making hay while the sun shines doesn’t just apply to work; it applies at home as well.

Final Tip Start timing yourself how long it takes to do specific tasks at work and home. You may be surprised it doesn’t take you as long as you think and you can fit far more in during that 40-minute time window than you thought possible.

If you have any questions please send me an email at tf@tysonfranklin.com or visit my website tysonfranklin.com

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Scott Ginsberg resides in New York City and he holds the world record for wearing a name tag longer than anyone else. In fact, he his name 'Scott' tattooed on his chest. He has written 38 books, produced 9 music albums, is a TedX speaker and has a game show called Steal Scott's Ideas.

At 38 years of age, you'd have to call him an underachiever...NOT!!

I met Scott Ginsberg in Cairns in 2009...

For more detailed show notes please visit https://www.tysonfranklin.com/podcast

And please email me at tf@tysonfranklin.com if you have any questions.

I am Currently updating my Events page. Check it out now orSign up for my newsletter and be kept in the loop.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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I’ve had a lot of podcasts guests over the past month, and we’ve talked a lot about Google rankings, getting on page one and improving your SEO, which when we say SEO we mean Google.

I get quite annoyed, and my guests shared my frustrations when we hear about businesses paying an SEO company $500 to $1500 per month and not knowing exactly what they are doing for them.

What Does Your SEO Company Do? And when I ask, ‘So what is your SEO company doing for you each month’, I get met with the same response.

"OH, there…UM, doing some Facebook adverts and Adwords and me, and optimising my website, so it gets ranks better".

Okay, so which parts of the website are they optimising?

"The parts that were not ranking".

What the!!!

Page One Estie Rand from Episode 54, said it best – If you’re not on page one, there’s no point, and if you're on page one for something no one is looking for, then it means nothing as well.

If you’re using an SEO company, they should be able to tell and show you exactly what they are doing and when they are doing it. And what results you're getting, from what they are doing. I've had some coaching clients tell me their SEO companies get mad when they ask what they are doing for them each month. Seriously?

This Is What's Wrong Recently I was talking to someone at a networking event, and when I asked what they did, they said they did social media marketing for small businesses.

And before I could ask my next question, they told me they have only just started and don’t know what they’re doing, but they are getting better.

And right there is the problem with some social media.

Anyone can do it, with or without qualifications. Now don’t get me wrong, I’m sure there are plenty of SEO companies that are very reputable, I’m just frustrated with those that are questionable, and there seems to be more and more every day.

Here's An Alternative Write Good Content. It is that simple.

Write content for the sort of things people are searching for in your industry or profession. You can use Google Keyword Planner, but here’s an idea I think works just as well.

What questions are friends, family and new acquaintances asking you at dinners and BBQ’s? What problems are people phoning your business about on a regular basis?

The person that answers your phone should be noting down these questions and giving them to you on a regular basis. You should be using these questions as a guideline for writing long articles, Blogs and faqs.

Blog V's Adwords A blog, for example, answering a specific question is going to do far better than any Adword.

And yes, a potential client may click on the Adword first if it’s at the top of the page, BUT if the Adwords takes them to a page that does not answer the question they were searching for it will annoy them.

Writing Content Is Difficult I know some people don’t like to write, or they don’t feel they are good at writing. If that’s you, you could outsource this process, or find a different medium.

Maybe you should be using video or audio as an alternative to writing.

When I owned my podiatry businesses, I was writing one or two blog articles per week and was also writing for the local paper every month. In addition to this, I was creating videos and audio for my website on a regular basis, so content creation was never an issue, and it still isn’t.

Solution Coming Soon But I know for some it is a big issue, which is why I am developing a solution to solve this problem. I can’t talk much about it right now, but stay tuned.

Bottom line, there are multiple ways to create content, but regardless of what you choose, you need to make sure the content you’re producing is the content people are searching. If you do that, you won’t have a worry in the world.

If you have any questions please send me an email at tf@tysonfranklin.com

And if you liked the idea behind this episode about SEO and improving your rankings, you'll also enjoy:

Episode #55: Why Linkedin Rules Over Other Social Media with Adam Franklin

Episode #54: Marketing by Zooming Out with Estie Rand

Episode #50: Indispensable Marketing with Patrick McFadden

I am Currently updating my Events page. Check it out now or Sign up for my newsletter and be kept in the loop.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing.

He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at Bluewire Media.

Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.

For detailed show notes please visit https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media

If you have any questions about this podcast or associated notes, please send me an email at tf@tysonfranklin.com

To get in touch with Adam Franklin You can visit his website: BLUEWIRE Media

Adam's FREE GIFT:- 33 Free Marketing Templates

Other Cool Stuff:

Here's the link to the Cheap Lapel Mic

Headliner - This is the program I used to create subtitles for my short videos.

Upcoming Events - Dates Coming Soon I am Currently updating my Events page. Check it out now or Sign up for my newsletter and be kept in the loop.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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These days there seems to be so much focus on social media, which is why every second person you meet at a networking event is a social media marketing expert.

Now don't get me wrong, I agree social media is important, but I still think there is room for old-school traditional marketing.

And the newspaper is one of those old-school marketing mediums that I believe still has some benefits and still works if it is used correctly.

Listen to this episode to understand why.

And please email me at tf@tysonfranklin.com if you have any questions...or doubts that I'm right.

My Website: https://www.tysonfranklin.com

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Whether you're a Podiatrist making orthotics, a Lawyer writing a Will, a Real Estate Agent selling a house, a Dentist or a hairdresser, we all have units of measure that are worth a particular value.

This episode is all about using these units of measure as a measuring stick towards helping you decide whether you do something or not.

If you're thinking of attending an event or using a business coach, don't look at the costs in dollar terms, instead look at it in unit terms.

For example, if a pair of orthotics generates $500 in revenue and you're considering going to an event that costs $1000, it only requires you to make two orthotics (2 x $500).

With flights and accommodation and time off of work, it may cost you $3000, but that's really only six pairs of orthotics, but if attending this event helps you sell six more pairs of orthotics per month, or write six more wills, or one more house sale, then you've made your money back.

But if it helps you do that same thing the next month and for the next 12-months it has generated you an additional $36,000, or $33,000 profit.

If you're considering using a business coach, use the orthotic economy the same way. A coach that costs you $1500 or $2500 is really just three or five pairs of orthotics, etc.

If you have any questions please send me an email at tf@tysonfranklin.com

Also, my Events page is currently being updated. In late 2018 and early 2019, I will be running Marketing, Audio & Podcasting WORKSHOPS.

Sign up for my newsletter to be kept up to date as dates are organised.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Estie Rand is the founder and owner of Strand Consulting, an LA-based boutique consultancy, this marketing maven have hacked the code to closing 5-figure deals using social media.

Estie gives her clients - and anyone else who's listening - a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the popular Business Breakthrough Podcast.

To see the full show notes for this episode, please visit my website https://www.tysonfranklin.com/podcast

If you have any questions please send me an email at tf@tysonfranklin.com

To contact Estie Rand

https://www.strandconsulting.net and https://www.estierand.com

Also, my EVENTS page is currently being updated.

In late 2018 and early 2019, I will be running MARKETING, AUDIO & PODCASTING WORKSHOPS.

Sign up for my newsletter to be kept up to date as dates are organised.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Every business wants more A and B clients and less C and D clients, but how do you find them?

One of the best ways is to create an internal marketing survey and ask your A and B clients some simple questions. The more you can learn about you’re A and B clients, the more you’ll also learn about where you can find them, and you can use this information in your future marketing, however, there are a few rules to follow.

Hardcopy - 90%+

I know many businesses send out electronic surveys because they’re cheaper to distribute, but the open and completion rate is low, so I’m not a huge fan.

I much prefer hardcopy surveys, the ones that arrive in your letterbox.

I know it sounds outdated, but I’ve used hardcopy surveys for years, and our return rate was always close to 90%+

However, a poorly constructed hardcopy survey can still fail. The concept of hardcopy survey works, I know this for a fact, but the delivery and process to follow is critical.

7 Tips

Here are seven tips to remember to make sure your next internal marketing survey is a massive success.

It should be simple and only have five to seven questions so that it can be completed in less than 90 seconds.
It should fit on one page and not extend onto multiple pages. A bonus of keeping the back page blank, it gives you an opportunity to print and promote another service you offer.
Enclose a stamped, self-addressed envelope. No one is going to throw away an envelope with an unused stamp. You want to make this whole process as simple as possible.
Enclose a $1 or $2 Instant Win Scratch-It, as a thank you for completing the survey.
Construct a cleverly written cover letter explaining the reason for the survey, and have fun with it. You can mention if they win big with the Scratch-It they can come back to your business and spend big.
Before sending the survey, you need to have a meeting with your team and identify your A and B clients
Develop the questions in the survey, and the questions will vary depending on your purpose.

For example, if you’re considering radio advertising you may ask:

Do you listen to the radio?

– local radio stations
– national radio stations
– I don’t listen to the radio

What times do you listen to the radio?

– mornings
– during the day
– drive time
– evenings

What do you watch on TV?

– Which TV stations?
free to air TV
pay TV
Netflix
– What are your favourite programs?

What do you read?

– newspapers:

local
national
free weekly

Do you read locally published magazines?

Are you a member of any social or sporting clubs?

As I previously mentioned, this information is essential when it comes to planning your future marketing, as you want to maximise your results by only attracting your target market, which is more A and B clients and fewer C and D clients.

Opposite Results

The results from your surveys will sometimes be the exact opposite of what your Sales Rep may be telling you about their marketing product.

I had a Sales Rep from a locally published free magazine visit me, and they explained how good their publication was and why it would be perfect for my business. Fortunately, I had already started my internal marketing survey and found that none of my A and B clients liked this free magazine; however, clients that were identified as being C and D clients did read it and looked forward to it each month because it was free.

Isn’t that interesting?

So if you’re considering using internal marketing survey, which I think you should, make sure you have a process to follow and continually tweak the questions to learn more about you’re A and B clients.

If this podcast episode has sparked off some interest in developing an internal marketing survey, please send me an email at tf@tysonfranklin.com

Also, my EVENTS page is currently being updated. In late 2018 and early 2019, I will be running MARKETING, AUDIO & PODCASTING WORKSHOPS.

Sign up for my newsletter to be kept up to date as dates are organised.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Dr James Fedich is the author of Secret Of A Million Dollar Practice and owns a very successful health business in New Jersey, Village Family Clinic, and he also the host of a podcast called Paths To Success with Dr J.

Fell In Love With Business Dr J. has always been a fan of marketing and business seminars, and he made sure he mixed these in with his Chiropractic conferences to keep life interesting. As he fell in love with the business process, his clinic grew out of this passion for clinical care.

His business has grown 15-20% every year because he has always put in a lot of effort behind the scenes that others do not see.

"It's not about the practice growing, it's about you growing as a manager and leader."

You need to become the million dollar business owner before you have a million dollar business.

Beware Of Fake Guru's Dr J. wrote his book because he was regularly approached at Chiropractic conferences about how he built his business, so writing the book was his way to help more people faster, and he gets annoyed at fake business guru's.

Fake Guru's are the practitioners who were only in practice for five or so years, never had a financially successful business themselves, but then set up a coaching business teaching other health professionals how to have a million dollar business. It's Nuts.

You need to verify their successes.

Retention, Retention & Retention It's not hard to do the little things right, like ask for an email address. Even coffee shops get it wrong. How many coffees have you bought this year and never been asked for a simple email address?

Restaurants are just as bad. You never hear from them, and even if the food was great, you only go once a year because they're not top of mind.

You need to keep people coming back and you can only do this by staying in touch.

I Don't Remember The Guys Name How many times have you heard someone rave about a business, and when someone asks who did they see their reply is, "I can't remember their name". Or worse still they cannot remember the name of the business.

People must know, like and trust you and you can only build this relationship by staying in touch...often.

Monday Morning Tip * Using a simple notepad, sit down Monday morning and organise your week, and day. * List the top three activities that need to get done that day and only focus on those tasks. * Repeat this for each day of the week. * At the back of the notepad, or in a separate book, you can start a large to-do list as ideas come to mind. * Do not work on the to-do list, only work on the three tasks you have planned for the day.

If you have any questions about this podcast episode, please email me at tf@tysonfranklin.com and if you liked this episode, please share it with your friends, family and work colleagues, and don't be afraid to leave a 5-STAR REVIEW on iTunes, Stitcher or your favourite podcast platform.

If you liked this episode you'd also like:

Five Minute Friday: How Do I Know Which Ideas To Pursue

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Today I want to talk about using audio, or more importantly, using audio to grow your business and your brand. The notes below are an overview of a presentation I did, ‘How To Use Audio In Your Business To Increase Sales & Make More Money.

This presentation will be available on video shortly ON MY WEBSITE.

In my presentation, I discussed multiple ways you can use audio to:

Attract more new clients, and specifically the type of clients you want
Increase your referrals, both professional and non-professional
Share information about your new products and services
Build and expand your personal and business brand
Set yourself up as an expert
Educate your existing clients. How often are your instructions forgotten?
Develop long-lasting relationships
Stand out from your competitors who do not use audio effectively
Ignite an emotion using royalty free music
Train your team
Reduce training time
Captures thoughts and ideas of key personnel in case they leave
Develop valuable IP for your business, making your business more valuable.

Audio Is Simple The thing I like about audio more than anything else is it’s simple to consume. Unlike video, you must stop what you’re doing to get the full benefit, however with audio you can listen and still do other tasks.

This is why radio has always been a popular form of entertainment for many years.

And depending on the type of business you have, marketing your business on the radio is also still quite cost-effective, especially compared to television, and you can also produce high-quality content faster and at a much lower cost.

I Love Podcasting As you’re probably aware I love podcasting and the reason I like it so much is that you can do so much with it. In fact, everything I mentioned above can be achieved with podcasting and so much more.

Can Everyone Benefit? So you may be thinking, can every business or individual benefit from podcasting?

YES, they can, which is why I’m developing small-group workshops that I will be running around Australia towards the end of 2018 and early 2019. If you’re interested check out my EVENTS page.

But if you’re thinking podcasting is not for you and you don’t have the marketing budget for radio, can you still use audio to your advantage?

Once again, yes you can.

And the other big benefit of audio is you don’t have to nervously stand in front of a camera, and it doesn’t matter what you wear, you can record in your underwear if that’s how you like to roll.

Capture Audio So where do you start?

Firstly, it all begins with capturing the audio and there are multiple ways to do this and you don’t need an elaborate recording studio unless of course, you want high-quality audio.

You can simply use your Smartphone and headphones and as long as it is clear that’s probably going to be good enough. If you want improved sound you could use a USB or a lapel microphone and attach it to your phone. It does make a huge difference.

App & Script You need an App. Most smartphones will have a recording App built in, or you can download one. My favourite recording App on my iPhone is called Voice Recorder.

Before you press record I would highly recommend writing a script, practice reading it a few times and then press record. There’s nothing worse than someone rambling because they’re not sure what to say next.

Editing If you don’t like what you hear, before deleting it, have someone else listen to it because we are our own worse critics.

Once it’s recorded, you probably will not need to do any editing, especially if you’re keeping it simple. There are a lot of editing programs available, some free and some paid, but that’s a whole different topic.

Now Use It So, once you’re happy with your recording, in MP3 format, which is the most popular format, you can then start using it as you see fit.

You can simply upload your recordings onto your computer and start using them for training purposes, or you could have them transferred onto a CD and give them to clients for reinforcing instructions on their way home.

And remember, these audio recordings become part of your IP and do add value to your business.

Media Host Unlike video, you cannot add audio recordings directly to social media platforms like FACEBOOK and LINKEDIN. To upload on these platforms you’ll need to use a media host.

Just like a web host is used to host your website, you’ll need a media host to host your audio files. Once again there are free and paid versions and depending on how big your files are and what you’re planning on doing with them will determine the host you choose.

For my podcast, I use Libsyn, which is paid, but for other audio recordings that not part of my podcasting world I’ve used free media hosts, Soundcloud and Chirbit, but there are many more.

Combine Audio And Pictures One last thing I’d like to share about using audio is combining it with pictures and creating short videos, which is great for product and service promotion and these videos can be uploaded directly to FACEBOOK and LINKEDIN.

This is also a great way to avoid being in front of the camera yourself, but you can still connect with your audience with your voice.

Here’s a link to see one I did for our shoe store Walk Right Footwear on FACEBOOK. I used HEADLINER to create this and it only took ten minutes and had over 150 views in the first 24-hours.

http://bit.ly/WalkRightFootwearNAOTKirei

If this podcast episode has sparked off some interest in using audio to grow your business, or if you have any questions, please send me an email at tf@tysonfranklin.com

Otherwise, check out my EVENTS page and consider coming along to one of my AUDIO or PODCASTING WORKSHOPS.

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Sam Kennis is a co-owner of the Three Wolves whisky bar in Cairns. This business far exceeded his expectations, which sparked the idea of Gin Social, Flamingos Tiki Bar and Bay Road Brewery.

But Sam is not finished, he has a goal of owning 20 businesses by the time he is 50 years of age and the way he's going I don't think it will be a problem.

The Key: Understanding your business numbers and knowing when it's the right time to expand.

FOR MORE DETAILED NOTES, PLEASE VISIT MY WEBSITE: https://www.tysonfranklin.com/podcast

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Dr Chris Zaino started his career as an Exercise Physiologist in 1998 and in the same year, he won Mr America. He then became a celebrity trainer for the cast of Xena Warrior Princess & Hercules television series.

Life was looking rosy, and then suddenly he was struck down by a significant health problem and in a matter of 4-months went from 230lbs down to 158 lbs.

Anti-Chiropractic to Raving Fan He tried everything modern medicine had to offer with no success and he was facing major, life-changing surgery until a teacher from his old high school recommended he see a Chiropractor.

As expected he was sceptical, however, the treatment plan was successful, so much so that he went back to university and became a Chiropractor himself, and eventually established one of the largest wellness centres in the world seeing over 2500 patients per week.

The key to his success was NEVER GIVING UP and in 2016 he went on the win, Mr Universe.

"When you're going through the toughest times keep your ears and eyes open to people, places, books and movies. One line could shift your perception and that could change your life".

There's Only One Certainty How often do you hear someone say, "but I've tried everything"? If this was true then you'd have all your goals.

You can't see what you can't see and we all have blind-spots and this is why you need to seek advice from others and you cannot do it all yourself. When will all the positive changes occur, or when will you achieve all your goals?

It will be sometime in the future, the exact day and hour are not certain, but what is certain is you'll never achieve your goals if you quit.

Creating Momentum The hardest part about creating momentum is to keep going when you don't see immediate results with your initial efforts, however, we are sometimes the last ones to see our own improvements.

This is when people quit too early, just prior to the results becoming evident to themselves.

"When I start a conversation I start with a lifetime relationship in mind, not a one-off encounter".

Tell Your Own Story Your best ideas come when you're in a moment of panic and this is exactly what happened to Dr Zaino when he was supposed to do a chiropractic presentation. He forgot all his notes and associated slides and even though he wanted to cancel, he didn't.

This was life-changing and he learnt that what we can do is tell our story better than anyone else. He never used powerpoint again.

Marketing Dinners This is his secret sauce and his only form of marketing, he would put on a dinner for clients and referrers and just tell his story. (How simple is that, and we all have a story)

We Are All Superheroes Dr Zaino runs a program called I AM HERO and he helps people find the ultimate hero version of themselves. He bridges the GAP from where they are to where they can be.

Our Secret Identity One of his biggest mistakes you can make is thinking life is all about ticking boxes. Nice House, Tick. Flash Cars, Tick. Money in the bank, Tick. These are false beliefs and we create a secret identity, hiding our true superhero self.

Often we let our job dictate our identity. Chris Zaino would hide behind his title of Doctor, and many people to the same thing.

"People are not going through a mid-life crisis, instead, they are grieving their true potential".

Get rid of the secret identities and embrace the hero within. We are created not to retire, we are created to expand.

Monday Morning Tip - (This is Brilliant) A hero is not a perfectionist. A hero is a potentialist.

"A hero does the best they can, with what they've got, in the moment they have, and that's all they're responsible for".

If you have any questions about this amazing 'superhero' episode, please email me at tf@tysonfranklin.com or connect with Dr Chris Zaino on Instagram @drzaino.

Also, he has a FREE GIFT for everyone: I Am Hero Secret Sauce

Check out Dr Chris Zaino's website: https://www.drzaino.com/

If you liked this episode you'll also like:

Episode #47: The Self Help Addict with Daniel Gefen

Episode #09: Being A Generalist with Pat Flynn

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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When I owned my podiatry business in Cairns, I decided I was going to open a second location in Mackay, which was approximately 800 kilometres away. The reason I chose this location was that I wanted to determine if my business in Cairns was successful because I had developed great business systems and marketing strategies, or was it because of my reputation as a podiatrist.

Used My Time Wisely I'm pleased to say the business was a roaring success and it proved that my systems and marketing strategies were right, but one thing I learnt when I set up this business was about creating a buzz before the door opening on day one.

Because Mackay was 800 kilometres away, I would stay for two or three days each trip. There was not a lot I could do during the construction phase, so I decided to use my time wisely by visiting local professional referrers and local business operators (coffee shops, florists, shoe stores, etc.) I also talked with each tradesperson about the new business.

Creating The Buzz Without knowing I was creating a buzz about the new business and when we opened on day one we immediately had appointments booked, in fact, we were taking bookings well before we began.

Creating a buzz by marketing early in Mackay made me realise this should be done for all aspects of my business, not just setting up a new location, so every time I introduced new equipment, a new service, or product I decided I would do the same thing.

Spread The Word When I spoke with my patients, I would tell them, with excitement, what I was planning and why it was going to be beneficial. I made sure all out professional referrers were well aware of our plans as well, and I would also develop a media release for the local newspaper so the community could be informed.

If you can create a buzz by marketing early, you're not starting at zero on day one.

Don't Keep It A Secret When you order new equipment or decide to introduce a new product or service, it can take months before you're ready to start, so why not use this time to create a buzz by marketing early.

If you're considering opening a new location, once the decision has been made don't keep it a secret, let your existing patients, clients and customers know what you're planning and get them excited with you. And if they know people near your new location their recommendation will pay big dividends.

If you have any questions about this episode, please email me at tf@tysonfranklin.com as creating a buzz is something you need to master.

I've done a lot of coaching on this subject, so if you think it's something you'd like to learn more about, send me an email, and we can organise a one-off coaching call focusing on creating a buzz and also maximising the ROI on your equipment purchases.

If you liked this episode of Five Minute Friday you'll also like:

Is Your Business Green & Growing Or Ripe & Rotting?

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Patrick McFadden is the owner of Indispensable Marketing, and he agreed to come back for a second podcast stint to talk about a concept called RISE & GRIND: It's what we need to do in the hours your awake. And to get the most out of rise and grind, you need to be focused.

Regardless of the industry, Podiatry & Allied Health, Finance, or Hospitality, everyone needs to grind to get the most out of their day, and Patrick McFadden will explain precisely what you need to do.

More detailed show notes can be found on my website https://www.tysonfranklin.com/podcast

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Today I wanted to discuss the Butterfly Effect, which is the phenomenon whereby a minute localised change in a complex system can have large effects elsewhere.

Your business is a complex system, and every member of your team needs to understand how their actions can impact other team members, your clients and the long-term success of the business.

Regardless of the type of industry, the actions of your team can have both positive and negative results.

If you have any questions about this episode please email me tf@tysonfranklin.com

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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BONUS EPISODE: Recorded at Podcast Movement 2018 in Philadelphia at the TalkShoe podcast booth.

Today I am joined by Dave Frees, and we discuss Force Multipliers, which is a refers to a factor or a combination of factors that dramatically increases (hence "multiplies") the effectiveness of an item or group.

In the military, force multipliers give troops the ability to do far more and to be more effective against an enemy than without it; however, the same principles apply to business.

For example, a business with no CRM program will not be as effective as a business with a good CRM program, but to take it one step further, a good CRM program combined with good training will make it even more effective.

Dave Frees explains this concept in far more detail and gives many examples throughout this episode.

If you enjoyed this episode you'll also enjoy Episode #2: Communication, Persuasion & Influence with Dave Frees.

Dave Frees MASTER CLASS - CAIRNS On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Patrick McFadden is the owner of Indispensable Marketing and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is.

For more detailed show notes please visit the podcast page on my website https://www.tysonfranklin.com/podcast

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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This is an area I do a lot of coaching around and it's something that most businesses overlook until a disaster occurs.

Every business needs to create a DISASTER FOLDER, a place where you store all the steps required to quickly get your business back on track when something goes wrong.

Why Do You Need It?

It's a great training tool for new team members
It reminds existing team members how processes work and what needs to be done when problems occur
It takes stress off the business owner and allows them to have a holiday in peace.

On this episode, I discuss equipment, plumbing, electrical, and computer & email problems, but also what happens when a key member of your team fails to show up for work and you have a busy day booked already with patients and clients.

Having a disaster folder will help get your business back on track faster and stop your business from losing money.

What I talk about in this episode only scratches the surface, so please email me if you have any questions at tf@tysonfranklin.com

Dave Frees MASTER CLASS - CAIRNS On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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In 2015 Calvin Wayman threw in his cushy, safe job and decided to become an entrepreneur. He also decided he would document his journey from being in debt to becoming a self-made millionaire because too often we only ever see the end product of success, not the steps that took place to get them there.

But before he even could even begin he had to overcome the mental shackles that came with growing up in a family with one father, four mothers and dozens of brothers and sisters.

Calvin grew up in a polygamy family, and he was the first person in his family to get a college education. So the thought of ever being wealthy and financially free was not something that came easily to both Calvin and his wife.

What Do Succesful People Have In Common?

If you look at Oprah, Gary Vaynerchuk, Steve Jobs, Jim Carey and Michael Jordan, they all have one thing in common. There's little to no content before their rise to the top.

Stories told after the fact lose a lot in translation.

All successful people have a vision of success in their head before they create it, therefore if they genuinely believe it's a possibility there's no reason not to document the journey openly and this is what Calvin is doing on his Youtube Channel - Making THe Millionaire. https://www.makingthemillionaire.com

"It's not just about making money, it's about what it represents and who I need to become to make the money" - CW

In this conversation we also discuss:

Using video in your marketing
Accountability
Becoming the person who makes the million dollars
Habits and behaviour, and the relationship between financial and physical health
Inspiration from Nick Unsworth, Gary Vee
Used rent money to register for a Lewis Howes course and why it was the best use of his money.
Why his self-confidence was low and why he didn't post a profile picture of himself on social media for three years, now he posts regular videos.
Your growth is an evolution

The Importance of Events

Attending events is the best work you will ever do. When you attend an event, 15% is about content, and 85% is about relationships and connections.

Conference HACK: Best Tip For 2018

If you cannot afford a ticket for an event, go anyway without a ticket and sit in the bar or lobby with your laptop and do your usual work. Wait for the breaks and start building your relationships and connections.

Often you'll be offered free tickets from people you know who have an extra ticket or were holding one for a friend who did not turn up.

Calvin would often turn up to a high-profile event strictly to connect with future podcasting guests. Brilliant!!!

Monday Morning Tip

Do you have a vision? Get honest with what you want and then write it out. Write it out in future-tense, as though all your goals have already happened. Make it believable.

If you want to connect with Calvin Wayman and let him know you enjoyed his content, follow this link http://www.calvinwayman.com/

If you have any questions about this episode, please email me at tf@tysonfranklin.com or visit my website https://www.tysonfranklin.com

I will be the MC for the day and also a presentation titled 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible.

Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first.

More detailed notes are available at my website tysonfranklin.com/podcast

If you have any questions about this podcast/blog, please email me tf@tysonfranklin.com

It's Almost A SELLOUT Dave Frees MASTER CLASS - CAIRNS On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules.

Today we discuss:

Why people that look the part get more promotions.
People notice it when you put in an effort
Style depends on lifestyle
Colours that work best
Body Shapes
Your personality and choice of clothing
Personal Uniqueness
Men & Women have different buying habits
Corporate clothing
Items that stand out at networking events
Personal versus professional styling
Budgeting for your image
Keeping the wardrobe refreshed
Does my butt look big in this?
How your mood plays a part in your style choice
Dress for 'me'
Magnetism and charisma
When men need clean shoes

Monday Morning Tip:

Go home, look in your wardrobe and pull out a piece of clothing you absolutely love and wear it. Don't leave it for a special occasion. If you look in your wardrobe and you can't find anything you love, go out and buy it.

"Everyday is a special day to be alive" - G.S

You can make contact with Gerlinda at Gerlinda.com.au and also find out more information about her 'Does My Butt Look Big In This' workshops.

If you have any questions about this episode, please email me at tf@tysonfranklin.com or visit my website tysonfranklin.com

Dave Frees MASTER CLASS - CAIRNS On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Today I am joined by Chris Desmond, who was my guest on Episode #7: The Uncomfort Zone, and we discuss how do you decide which ideas to pursue, which can be quite difficult as an entrepreneur and small business owner.

For more detailed notes please visit https://www.tysonfranklin.com/podcast

Dave Frees Master Class - Cairns

On the 17th of August 2018. Dave Frees will be running a one-day Master Class on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Daniel Gefen lives in Israel and is the author of a book titled The Self-Help Addict and today we talk about what makes some people successful and others not so successful. You cannot continue to consume content without creating content. You cannot just be a buyer without also being a seller, and unfortunately, 90+% of the world are reactive and not proactive.

Today we discuss:

Content creation and perfection
Why justing hitting the button and taking action makes sense. What have you got to lose?
You cannot wait for perfection
Three Types of People - Lovers, Haters and Vanilla.
Don't be scared of feedback, Donald Trump doesn't.
The difference between Tony Robbins and the person in the crowd
Self Doubt, Procrastination and indecision create a cycle of self-help addiction
Stop, Pause & Take Action, especially when you're emotionally charged and in the heat of the moment
Making friends with your fears.

For more detailed notes from this particular episode, please visit my website tysonfranklin.com

To connect with Daniel, please visit DanielGefen.com

Daniel is also the host of two podcast shows:

The Daniel Gefen Show

Can I Pick Your Brain?

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Please email me at tf@tysonfranklin.com if you have any questions about this episode.

It's No Secret Business Conference

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

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The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency.

Depending on your industry you may use client, patient or customer. The terminology may be different, but the principles are the same.

When a client arrives at our business, it is essential to acknowledge them immediately. It doesn’t matter how busy everyone is; it’s not difficult to give someone a simple smile to recognise his or her presence.

There’s nothing worse than arriving somewhere, and the person at the front counter continues to talk on the telephone and does not acknowledge your existence. When you’re left hanging, sixty seconds can seem like an eternity.

I get annoyed when I’m ignored and treated poorly.

What message do you want your clients to receive when they arrive at your business?

Your client induction system is more than just a greeting. If it were just about greeting a client, it would be called your client greeting system, but it’s not. Your client induction system is about creating a positive, lasting impression, which is what you want your clients to take away with them when they leave your business.

   If your business uses an induction form for new clients, make sure it is completed fully by each client, and enquire if you cannot understand their handwriting or if the spelling looks a little odd.

It’s better to ask straight away while the client is in front of you rather than trying to phone them later on. With today’s technology, you may find the client has already supplied most of their information online.

If a client refuses to give you all their information, this is your first indication that you may be dealing with a C or D type client.

Here’s how simple your client induction system can be:

The client arrives: make sure you greet them with a smile.
If you’re busy with another person or you’re on the telephone, always acknowledge their presence.
Have them complete your client induction sheet if not already completed.
If your business runs by appointments, let them know if there’s going to be a delay, and keep them updated with their waiting time.
Offer them a co ee, tea or glass of water while they wait. How simple is that, yet it’s often overlooked.
If the client wants to talk and if you do not have other clients to deal with, talk with them. It is far more critical than shuffling paperwork, and it builds good long-term rapport.
Finally, 'NEVER' discuss personal issues with other team members at the front counter.

Does this induction system seem difficult to follow? No, it doesn’t. But if it’s so simple why do so many businesses get it wrong?

   Do they not care, or has the business owner simply neglected to write an induction system for the team to follow, and now everyone makes it up on the run?

When a client visits your business for the first time, or when an existing client returns, you want it to be a positive experience. Therefore your business should always be bright and be inviting.

Floors should always be clean, magazines should be up to date, and the overall layout of the business should look organised and uncluttered. Sometimes it’s the simplest things that leave a lasting impression and make clients talk about your business long after their visit.

Once a week, you should step out of the confines of your office and sit in your waiting area, or walk the floor of your business and look at things from a client’s perspective. If you have waiting chairs, sit in each waiting chair and look around.

You may be surprised what you can see, which is often overlooked by the rest of your team who work on the other side of the front counter.

If you have any questions you can email me directly at tf@tysonfranklin.com

It's No Secret Business Conference

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

There will also be seven local business owners and entrepreneurs. (Nicky Jurd Ep:29, Deb Johnstone Ep 35, Tara Diversi, Gerlinda Stella, Kerri Brown and Leticia Moran)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Denise Griffitts is known as your Nerd In Stilletto's and today we talk about Virtual Assistants and Online Business Managers, and how they should be your partner in success, not just a person that does a few daily tasks for you.

You wouldn't hire a receptionist or office manager without first screening them, and training them, and this is how you should approach using the services of a VA.

For more detailed notes from this particular episode, please visit my website tysonfranklin.com

And don't forget to visit Denise's website: Your Office On The Web

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Please email me at tf@tysonfranklin.com if you have any questions about this episode.

It's No Secret Business Conference

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Focusing on attracting new people into your business is essential, but don't forget about the people you already have in your database, they need to be nurtured.

You need to have a well-developed retention process/strategy, otherwise, your business is like a bucket full of holes, and no matter how much water you pour in, just as much water flows through the holes and is lost.

This happens in many small businesses, which is why they 'must' keep attracting new people into their business. Your goal is to patch up these holes before they become rusty, or too big to fix.

What's the point of doing all the hard work to make someone aware of the services you offer, only to see them leave your business and end up with your competitors?

It’s important to understand the lifetime value of an average patient/client/customer. If you just focus on the immediate sale and not the long-term value, you're leaving a lot of money on the table.

The longer someone stays with your business, the more they will spend with you because over time they begin to trust you, and eventually, more referrals will come your way.

So do you have retention strategy/process in place?

Retention is about developing multiple contact points, where you reach out to them. You cannot rely on a client to instigate the next step in your business relationship.

Your retention strategy may involve:

Regular Newsletters. (news, features, specials, updates, team changes, other items of interest)
Surveys to your 'A' clients
A well-planned recall system
Follow up systems for incomplete treatment plans, quotes, etc
Contact via email (but do not be annoying)
TXT messages

In your database, there are sure to be a few people who have unsubscribed to your newsletter or indicated they no longer want to receive emails.

Don't be concerned if this happens; this is when old-school retention strategies become powerful. A well-written letter or card is still a useful tool.

In summary, think about your current contact points. If you have none, you need to take immediate action, and if you have a few, think about increasing them.

If you already have a kick-arse retention strategy in place, keep tweaking it and always look for ways to make it better.

If you have any questions, you can email me directly at tf@tysonfranklin.com

It's No Secret Business Conference

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

There will also be seven local business owners and entrepreneurs. (Nicky Jurd Ep:29, Deb Johnstone Ep 35, Tara Diversi, Gerlinda Stella, Kerri Brown and Leticia Moran)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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If you're a fan of Australia's Shark Tank you'll know exactly who Glen Richards is, but do you know his story, and how he went from an outback kid growing up on a property in Western Queensland, to listing Greencross Vets on the Australian Stock Exchange?

He is a country boy at heart and as Glen put it, there's no room for arrogance or ego if you want to be a success in business.

Today Glen and I talk about:

How his first business plan was developed on the Trans Siberian Train trip out of Moscow, with a group of Ukranian businessmen, drinking vodka for a full week.
How his initial business plan morphed from a single veterinarian practice in Townsville to a network of vet hospitals across Australia.
Masterminding and brainstorming with like-minded business people.
Benchmarking
Listing on the ASX and why they didn't wait until everything was perfect.
Why it's impossible to know it all and why you need to know when and who to bring into your business. If you start to think you know it all, you're in trouble.

The Vision

It's important to have a big vision and you need to have a real passion for what you're doing. You need to have a story worth following and when you do people can't help but follow. People want to be part of the journey.

Problem Solving

When you're faced with a problem it can be very uplifting for you and the team when you solve it. There's always a way around a roadblock.

Reset

You need to bring your team together for regular business resets. You need to work on critical issues that are important. You need to highlight your strengths and identify your weaknesses and use these projects to take your business forward.

You should do a business reset every 90-days and if you're in the tech industry it should be done every 30-days.

Competition

You need to be aware of your competition and know what they're good at, so you can neutralise it, but don't get hung up on them or spend too much time watching them.

In the end, it's all about quality care and professional work, regardless of your industry and there are always going to be people saying you're doing something wrong.

Monday Morning Tip

Do not turn on your computer when you first get to your desk. Before getting bogged down, spend some time making sure you know where you're going to focus your time today.

You only have a certain amount of time and money, therefore apply it to the most important project first and prioritise your time. Put your time into your #1 thing.

Please email me at tf@tysonfranklin.com if you have any questions about this episode.

It's No Secret Business Conference

There will also be seven local business owners and entrepreneurs. More information is coming shortly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Even though I think every marketing pillar should be used in one way or another, regardless of the business type, this marketing pillar is number one and trumps all others.

Today I cover:

Websites
Google Analytics
Collecting Emails
Blogs
Video Content
Social Media
Audio
The Mothership

For more detailed notes please visit https://www.tysonfranklin.com/news/podcast/1527-marketing-pillar-6-online-marketing

Did you listen to:

Marketing Pillar One - Professional Referrers

Marketing Pillar Two - Non-Professional Referrers

Marketing Pillar Three - Internal Marketing

Marketing Pillar Four - External Marketing

Marketing Pillar Five - Verbal Marketing

It's No Secret Business Conference

There will also be seven local business owners and entrepreneurs. More information is coming shortly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Ben August and Jamie Baker run a software company in Cairns called MASSBLOCK and they're currently developing tools and apps to help people manage their cryptocurrency investments. I personally knew nothing about cryptocurrencies and was totally unaware how big the crypto world was and how big it's going to become, and the ramifications it will have on our future lives.

GOOD NEWS: After talking with Ben and Janes I feel I'm now a lot wiser about the crypto world and you will be as well after listening to this podcast episode.

Today we talk about:

Different types of Cryptocurrencies and why Bitcoin is the most famous.
Blockchains, Digital Wallets and underlying tech
Why cryptocurrencies are still in its infancy
Charlatans in the industry - at present, it is like the wild wild west.
If you're thinking of investing in cryptocurrencies now, or in the future, do your research and don't rush in.

Ben & Jamie's website: https://massblock.io/

Facebook: https://www.facebook.com/massblock.io/

Nuggets News: https://www.facebook.com/nuggetsnews/

Please email me at tf@tysonfranklin.com if you have any questions about this episode.

It's No Secret Business Conference

There will also be seven local business owners and entrepreneurs. More information is coming shortly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

I look at verbal marketing as any form of marketing that involves you opening your mouth and communicating with others.

If you're one of those people that get nervous meeting people for the first time or talking in front of crowds, don’t be concerned – it’s normal, and you’re not alone, it is a common fear.

Mark Twain said, “There are only two types of speakers in the world. The nervous and the liars.”

On this podcast, I will discuss the four most common forms of verbal marketing, which are:

Business Lunches & Networking Events
Public Speaking Opportunities
Trade Shows & Expos
The Elevator Speech

Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.

Did you listen to:

Marketing Pillar One - Professional Referrers

Marketing Pillar Two - Non-Professional Referrers

Marketing Pillar Three - Internal Marketing

Marketing Pillar Four - External Marketing

It's No Secret Business Conference

There will also be seven local business owners and entrepreneurs. More information is coming shortly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

'Super Joe' Pardo a business consultant based in Philadelphia. He is the author of four books, and he helps business owners build their business for their lifestyles, not the other way around, and today we talk about his latest book SALES WON'T SAVE YOUR BUSINESS and how this concept can be applied to your business and lifestyle. Joe has a mission to bring the SUPER out in everyone.

For more detailed notes from this particular episode, please visit my website tysonfranklin.com

And don't forget to visit Super Joes website superjoepardo.com

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode.

Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about:

Work Shirts
Newspaper
Magazines
Media Releases
Editorials
Television
Radio
Sponsorship

Depending on your target market, hardcopy telephone directories may still have some use, even though I have not used one, or advertised in one for many years.

If you have any questions about external marketing, please email me at tf@tysonfranklin.com.

Did you listen to:

Marketing Pillar One - Professional Referrers

Marketing Pillar Two - Non-Professional Referrers

Marketing Pillar Three - Internal Marketing

It's No Secret Business Conference

There will also be seven local business owners and entrepreneurs. More information is coming shortly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Asmar Gary is from Jacksonville, Florida, and he is one of the coolest people on the planet. In fact, Samuel L. Jackson is probably shaking in his boots. Asmar runs a company called Spirited Consulting Co. which specialises in teaching Bartenders about personal branding, but when I first heard Asmar speak about this concept I thought WOW, this information could apply to any profession or individual.

When it comes to developing your personal brand you first have to follow your strengths and do a little soul-searching, and then when you find it, you need to 'go all in'.

Once you define what you're good at, you need to work out who are you able to help.

Today we discuss:
* Finding Your 'Spirit Animal'
* Showcase Your Shift
* Find Your Brand Voice
* Building An Online Presence

For more detailed notes visit my WEBSITE or you can email me directly at tf@tysonfranklin.com if you have any questions.

And don't forget to connect with Asmar Gary if you want to know more about Branding For Bartenders.

It's No Secret Business Conference - CAIRNS

There are two more international guests and seven local speakers lined up for this unique event.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client.

In this episode I discuss:

YOUR CLIENT DATABASE IS GOLD
MISTAKES I MADE WITH MY OWN DATABASE (Sad Story)
MY TOP 16 INTERNAL MARKETING TIPS
TELEVISIONS
PUT UP SIGNS THAT SAY 'WE HAVE A WEBSITE'
PICTURES & POSTERS ON WALS
COMPANY BROCHURES
CLIENT RECEIPTS
INTERNAL MARKETING SURVEYS
ON-HOLD MESSAGES
ANSWERING MACHINE MESSAGES
SIMPLE LETTERS
A SIMPLE THANK YOU NOTE
NEWSLETTERS
EMAIL DATABASE
SHORT MESSAGE SERVICE – ‘SMS’ (TEXT)
CLIENT SATISFACTION SURVEYS
REVIEWING AND REACTIVATING CLIENT FILES
KEEP INTERNAL MARKETING CONSISTENT

This is just my top 16 internal marketing ideas, and this is not a complete list of ideas – it’s endless once you put on your thinking cap.

Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.

It's No Secret Business Conference - CAIRNS

There are two more international guests and seven local speakers lined up for this unique event.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

John Lee Dumas is a legend in the world of podcasting, and he is also a serial entrepreneur. We talk about this and so much more, plus why we are LEGENDS IN OUR OWN LUNCHBOX.

What we cover:

Moving outside your comfort zone
Tax benefits of Puerto Rico (4%)
The JLD Brand
Working while travelling
Why we are LEGENDS IN OUR OWN LUNCHBOX
Lessons learnt in the army
Good and Bad Leaders
Extreme Ownership builds admiration
Your Big Idea

Connect with John Lee Dumas at www.EOFire.com

Check out www.YourBigIdea.io

If you have any questions about this podcast please email at tf@tysonfranklin.com or visit my website https://www.tysonfranklin.com

It's No Secret Small Business Conference - Cairns 17th - 18th August. For more details and bookings visit https://www.tysonfranklin.com/events

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A Non-Professional Referrer is a person or business outside of your specific industry that may be in a position to refer clients/patients/customers to your business.

For example, a plumber is a professional referral to a carpenter because they're industry-specific, whereas a hairdresser or coffee shop is a non-professional referrer because they are outside of the building industry.

Non-professional referrers are just as important as professional referrers and need to be nurtured the same way.

Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.

It's No Secret Business Conference - CAIRNS

There are two more international guests and seven local speakers lined up for this unique event.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Captain Jim Palmer shares his insights into having a dream business but first, you've got to decide what a dream business looks like to you. Your goal is to achieve FINANCIAL FREEDOM, then TIME FREEDOM.

FOR COMPLETE SHOW NOTES PLEASE VISIT TysonFranklin.com

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What is a professional referrer? A professional referrer is industry specific, meaning it is a referral that comes from someone else in your specific industry. For example, in the health industry a Physiotherapist may receive a referral from a GP or Podiatrist, an Accountant may receive a referral from a Financial Planner or Bank Manager, and a Plumber may receive referrals from a Carpenter.

When you receive referrals, it's important to nurture them by maintaining regular contact because a referral you receive today could be gone tomorrow, but it's not always your fault.

If you're an Accountant and you've been receiving referrals from a Lawyer for years, and then suddenly they stop, there could be reasons out of your control:

A family member has set up an accounting practice
A new Accountant has come to town and has done a better job than you at maintaining contact

More often than not referrals are lost because you take them for granted, so here are a few tips to help nurture your professional referrers.

Top Ten Professional Referrer Tips 1. Personal Visits: Go and see them one-on-one so they can put a face to a name. When was the last time you did this? 2. Say Thank you: After your visit, thank them for their time and when you receive a referral always acknowledge it and once again thank them for trusting you. 3. Send Emails: An email is great to use because it's fast and you can share information with ease. 4. Email Newsletters: Just make sure your newsletters are not boring and all about you. If you want to know how to structure a newsletter properly, please email me at tf@tysonfranklin.com 5. Handwritten Notes: When was the last time you sent a handwritten note to someone? It will be noticed. 6. The Golden Goose: The Practice or Business Manager of any business is the golden goose. Look after them, and they will open doors for you. 7. Third Party Events: You can use another organisations event and use it yourself to market your business and build relationships. (e.g., Golf Day) 8. Acknowledge Significant Days: Everyone sends cards and gifts over Christmas, and because there are so many, yours will be lost. Save your money and celebrate other days throughout the year. 9. Information Evenings: Let them know what it is you do. Don't keep it a secret. 10. Scan The Local Paper: Look for new businesses opening in your area and be the first to make contact with them.

If you apply these ten tips your relationships with your professional referrers will improve. Of course, there are so many more ways to maintain and nurture your professional referrers and if you think you can handle more, please email me at tf@tysonfranklin.com.

It's No Secret Business Conference

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time.

In this episode we discuss: * Why small business owners need to protect their business names * Trademark rules are similar in Australia, USA and the rest of the world (except China) * The four entities, Company names, Business Names, Domain Names and Trademarks, and which is more powerful in a court of law. * A business name is there to protect the consumer, not the business owner. WOW!!!

Advice for all business owners: Make sure you check the ASIC website for company and business names registrations. Also, check domain registrations and quirky variations using numbers and letters, and go onto IP Australia.

If you considering selling overseas, you need to check the World Intellectual Property Organisation and Global Brand Database. You can also lodge your trademark with customs to prevent imports that may breach your trademark.

You want to make sure you are holding the gun at all times.

Timeline You can register a trademark even if you're not using it yet, but you have 5-years to use it otherwise someone else can apply for NON-USE. Also, if you've been using a trademark and stop using it for 3-years someone can ask for NON-USE. You then need to prove it is being used.

Taglines If you have a tagline for your business, it should be registered as a trademark if you want to protect it and it should be registered separately to your business name.

Products: Apple and CocaCola have a massive amount of product and name trademarks, and this is what added value to these companies over the years. Some companies didn't protect their names sufficiently, such as ESKY and Trampoline and their names became common language.

Added Value A trademark adds value to your business because you're holding the gun and this is why McDonald's hold so much value. Banks will loan money based on a recognisable name.

Do It Yourself You can register your trademark, or you can use a trademark attorney, and yes it will cost more, so to reduce costs you can do a lot of the initial groundwork and investigation yourself before seeing a lawyer.

Classes When you register a trademark for good and services, there are 45 different classes it can be registered under, so it's essential to go through this list and see what applies to your business and business name.

Classes allow two similar trademarks to exist, as long as they are proving different goods and services.

Monday Morning Tip Go straight to IP Australia and the Global Brand Database and check your name. If it is not registered, then register it as soon as possible. Therefore be proactive, not reactive, it will save you money in the long run.

If you have any questions about this podcast or TRADEMARKS, please email me at tf@tysonfranklin.com, or you can connect with Donna Patane on Facebook, Linkedin, Twitter @donnapatane5, or you can email Donna directly at dpatane@macdonnells.com.au

If you liked this podcast you would also enjoy:

Episode #36: Small Business Big Exit with Sam Harrop

Episode #31: Packaging Your Thoughts For Profit with Paul Wright

It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. David M Frees will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available. For more details, please visit my EVENTS page (Strictly limited to 50 attendees).

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

This week I want to talk about your education, or more importantly who is educating you? As a general rule, you should never get your marketing education from the same person who is trying to sell you advertising, and this applies to all forms of advertising, both offline and online.

The Sales Rep has one job to do: sell you advertising. And that’s what they’re going to do. It’s not their fault if you’re naive.

When I first moved to Cairns from the Gold Coast my business boomed, even without me gaining any additional business knowledge. But in all the excitement, I almost went broke because I signed up for advertising that was a bad fit for my business and my target market.

I was led to believe that reach was more important than frequency, and I overspent and blew my marketing budget. It was a painful learning experience, and it took me a few years to fully recover, but there was no one to blame other than myself.

Hindsight Hindsight is a great teacher, and this is why I know for a fact you need to understand marketing, even if it’s just the basics. This is why I think you have to have a business mentor who has experience in dealing with sales reps and extensive marketing experience.

If your Sales Rep invites you to a marketing workshop, put on by their company, it’s okay to attend, but don’t sign anything at the event and be aware that their opinions will be biased. Radio is always better than television – all you need to do is ask your Radio Rep., and TV is far better than radio, ask your Television Rep.

And newspaper-advertising trumps them both – just ask your Newspaper Rep. And if you were confused about online marketing versus traditional offline marketing, don’t be concerned because they will both tell you why their product is better, and they can even back it up with statistics and flashy charts, so they must be right.

Media Agencies You may think it’s more comfortable to work with a media agency instead of individual Sales Reps and this may be true. You only have to deal with one shark instead of multiple sharks, but remember, one big shark can do more damage and do it faster than a pack of smaller sharks just taking smaller bites.

The big difference with a media agency, though, is they will help you plan your media campaign as well as buying advertising space on your behalf, so if you’re busy, this may suit you perfectly; however, you need to check the credentials of the company before committing.

Who have they worked with in the past? Can you contact any past clients? If the media agency is just a one-person company with a business name, you want to see their resume and review their experience. Check them out just like you would any employee.

Beware The Con If you’re approached with an advertising proposal over the telephone, always request information via email and ask for a contact number so you can call them back and verify their existence.

A few years back my Receptionist received a telephone call from a Police Officer wanting to speak with the business owner urgently. Well, of course, they got me because it was the Police. When I got on the telephone, he quickly explained it was not a Police matter, so there was no need to be concerned. Instead, he was calling to find out if I wanted to advertise in the local Police Journal.

I had come highly recommended, but he couldn’t recall the person (of course not because he was making it up). After his long speech, he informed me I could pay via credit card, over the telephone. I asked if he could email me the information so I could think about it and he said he couldn’t because he didn’t have an email account (that’s odd).

He also couldn’t fax the information because he didn’t have a fax machine, and finally he couldn’t give me a return telephone number because he did not know what it was. When I asked which station he was located at, he hung up. Yes, it was a con, but I was acutely aware.

Building Relationships Don’t get disheartened. Not all Sales Reps are trying to rip you off; some are honest people with a good product, and eventually, you will develop close, trusting relationships with many of your Sales Reps as they get to know you and your business.

I hope you get something from this weeks Five Minute Friday and if you have any questions, please email me at tf@tysonfranklin.com

Don't forget to check out:

Part One: Sales Rep Warning

Part Two: Reach Versus Frequency

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Dr Fern Kazlow (aka Dr K) is a Psychotherapist, speaker, author, and business and branding consultant and she helps business people, especially high performers, the top one percenters (1%) live in the no doubt zone.

In this podcast episode we discuss: * What is Clinical Psychotherapy? * Peoples resistance to change * Stories, beliefs and Trances. * Trances go much deeper than stories and beliefs. * Fear of Failure * Fear of Success: because they have beliefs built around what success involves. (Time, Health, Family, etc) * Reframing questions * Why some people only get successful to a point and can go no further. * There's more to just having Skills & Knowledge. Your Mindset and the Action you take is also important. * Why some successes are not sustainable. * How the top one percenters think and behave * Why you may be missing business opportunities and speaking gigs * Why people can CRUSH IT, but not sustain it.

Some people may see you as being successful, but if you have an unachieved goal you will not see the same level of success.

Accidental Success This is when things happened to line up perfectly for someone, but they don't know consciously how to do it again, because they don't really understand what happened. 'One Hit Wonders'.

This is why some successful people are not the best coaches because what worked for them may not be the best advice for you, especially if they were accidental successes.

It may work temporarily and create short-term success, but long-term the client is often left less hopeful, especially if they've had multiple coaches who have been accidental successes.

Just because you've been divorced it doesn't make you a divorce coach. This applies to business and especially weight loss. A coach telling you how to do things, based on what worked for them is dangerous.

East & West Coast Analogy If you asked someone on the west coast directions and they said to go 200 miles east, that's fine, but if you gave the same advice to someone already on the east coast they'd end up in the ocean. The same advice is not always the correct advice.

Information Won't Change You Learning how to shift your state of mind from one that's holding you stuck to one that is the source of creativity will change you.

You need knowledge, you need skills, but you also need to take action.

It's a dance between consuming and creating and a dance between who you are now and where you want to be in the future. This is why when people say JUST DO IT, it's not always the best advice because it can cause burnout.

Monday Morning Tip Ask yourself this question as you face a task, "Is this going to bring me closer or further from who I am, who I want to be and what I'm here to do. This question should be asked every day, not just Mondays.

Connect with Dr K on Facebook, Linkedin or visit her Website: Live In The No Doubt Zone

Resource: The 10-Second Kazlow Anchor

If you liked this podcast you would also enjoy: Episode #2: Communication, Persuasion & Influence with Dave Frees

Episode #34: 5 Ways to Approach Adversity with Wilson Lawrence

Episode #35: Mastering Your Mindset with Deb Johnstone

It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. David M Frees will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available. For more details, please visit my EVENTS page (Strictly limited to 50 attendees).

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

When I work with my coaching clients this is one subject I like to bring up very early because a lot of money can be wasted by not understanding the difference between Reach & Frequency. These two terms are often used by Sales Reps to assist in selling their marketing product. Basically reach is the number of people that will see your marketing message, whereas frequency is about how many times they will see it.

The million-dollar question Is it better to make contact with 80 potential clients one time (reach), or is it better to make contact with only 20 potential clients four times (frequency)? A Sales Rep will tell you that they are both as important as each other; however, they are wrong. I’ll say that again – they are wrong because:

Reach without frequency = Wasted money

Building Relationships Marketing is about building a long-term relationship with your potential clients. Therefore it is vital for your marketing message to be consistent and repetitive, to the point of almost being boring. The more often you share your marketing message with a potential client – the frequency – the more chance you have of them responding.

One newspaper, radio or even an online ad, with a broad distribution, is a waste of money.

Yes, you may receive telephone calls or online enquiries on the publication day, especially if you have a strong call to action, but you will receive a better response if you run a similar ad numerous times.

Think About This Have you read the newspaper today, or did you watch television yesterday? Did you read an article online this morning? If so, can you recall any advertisements?

Only advertisements with frequency will be remembered, the others will be lost, unless of course they were unique and made an emotional connection in some way, or you happen to be the perfect target market and the message spoke directly to you.

To give you a good example of frequency; there’s a business in the Atherton Tablelands called Golden Drop Winery, and they have been advertising on television for years.

I think I could repeat their television commercial word-for-word because I have seen it so many times. But here’s the amazing thing: I don’t think I have ever seen their television commercial on before 11 pm. Advertising on late night television is cheap, and because it’s cheap they can repeat their television commercial over and over again, and their ad has never changed, it’s been the same ad for over a decade.

Now if they went for reach they could have advertised during Master Chef, the only problem would have been their budget; it would have exhausted after one or two commercials.

Reach is very expensive, whereas frequency is less expensive, but you need to find the happy medium between the two. Of course, if you have the budget of Coca-Cola you can smash reach and frequency, but small business owners don’t have that size budget.

Listen To The Farmer Here’s an analogy for you to consider: imagine a farmer with 500 fruit trees. The trees need to be fertilised twice each year for them to produce fruit, but the farmer only has enough fertiliser to feed them all once. What should the farmer do?

Should the farmer put fertiliser on all 500 trees once (reach), produce NO fruit for the season, or fertilise 250 trees twice (frequency), producing fruit on 250 trees? Of course the farmer will choose option two, as fruit from 250 trees is better than no fruit from 500 trees. Fruit puts money on the table and so will frequency.

Narrow The Market So the next time you’re considering doing any form of advertising, consider a smaller narrower market and deliver your message often instead of trying to market to the masses, most of which may not be your potential clients.

Another benefit of frequency is it gives you a chance to Test and Measure your message with different headlines, offers and calls to action; therefore it’s a double bonus.

Works The Same Way Online If you have an online business and all your marketing is online, change the terminology to suit what works best for you.

Frequency and Reach still work the same way on Facebook and other online platforms. You can narrow or broaden your audience by age, location, occupation and many other parameters, and then you select your budget.

Are you going to smash your whole budget in one day to 100,000 people (reach), or will you narrow your audience to 10,000 people, or less, and spread your budget out over seven-days, hitting the same people multiple times (frequency)?

Next week will be part three in this short series of You Can't Polish A Poo - Who Is Educating You?

I hope you get something from this weeks blog / Five Minute Friday podcast and if you have any questions please email me at tf@tysonfranklin.com

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees) If you have any concerns about making a booking please email me directly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Poppy and Geoff Spencer are Relationship Experts based in Sarasota, Florida and authors of the hugely successful book One Billion Seconds. Today we talk about relationships in and out of the workplace, and how to get more out of each relationship in a positive way.

Many relationships fail because there’s a lack of communication skills and maturity, which leads to misunderstandings. Poppy and Geoff help people understand how relationships work and how to avoid the mistakes they made in their relationship.

Relationships In Business and Life Many people are unaware that 2nd and 3rd marriages fail more than 1st marriages and the reason this happens is poor communication. If the underlying problem continues to exits, problems will keep repeating themselves.

Spouse & Partners Working Together The are many reasons some spouses and partners can and cannot work well together, which is why the hierarchy of the business relationship is so important? Who is in charge of marketing, sales, etc?

Poppy & Geoff also discussed:

Why you need to clearly define work and home, even if you work from home.
Well defined roles are important for a partnership to prosper.
Why you need to learn to see things differently
Spouses and partners have a perfect opportunity to balance each other. Having two sets of eyes and ears can be very powerful in the workplace.
You need to appreciate each other's skills
REFRAMING: Two heads are better than one

Let's Blame Evolution Evolution has taught us to survive. We have negative thoughts four times more than positive thoughts as a survival mechanism. It’s a caveman protection thing. Thousands of years ago we were always on the lookout for Saber-Tooth Tigers, but today it’s an emotional Saber-Tooth Tiger.

Fear makes us think negatively, and our thoughts affect our actions.

Myer Briggs Type Indicator – MBTI (Wikipedia): The Myers–Briggs Type Indicator (MBTI) is an introspective self-report questionnaire with the purpose of indicating differing psychological preferences in how people perceive the world around them and make decisions.

For example are you:

Extroverted / Introverted
Sensory / Intuitive
A Thinker / A Feeler

In regards to your partner or spouse, when you understand each other's TYPE you will work better together. However, this applies to everyone in your business, right up to the CEO of the company.

No TYPE is better or worse, right or wrong, it’s just a preference for one or the other, just like being left or right handed. Your TYPE is not set in stone. You will only have a preference for one or the other, but when it is identified, it gives you the opportunity to work on the less dominate preference.

It's the same principle when a left-handed people teach themselves to use their right hand for specific tasks.

It’s About Awareness Once you are aware of your dominant preference, you can work on your less dominant preference. For example, you may be an extrovert in social situations but an introvert in public situations. When you’re comfortable with your skill, you will perform better, and your skills will develop as you mature.

Monday Morning Tip Start your day with GRATITUDE and AFFIRMATION for others. This will set the tone for the next 24 hours. Ask the question as you drive to work in the morning about on fo your team members, or business partner. “What’s the ‘one-thing’ that I most value about this person and then share it with that person when you get to work. It will make their day.

If you have any questions about this podcast or blog article, please email me at tf@tysonfranklin.com, or you can make contact with Poppy and Geoff on one of the links below.

Poppy & Geoff’s Podcast - The Relationship Restaurant

My interview on their show - Ep #25: Walk The Talk

The Emotional Clock - TBC

Website: poppyandgeoff.com

Facebook: Poppy and Geoff – Relational Experts

Instagram: @poppyandgeoff

Twitter: RelationalATeam

If you liked this podcast you would also enjoy: Episode #2: Communication, Persuasion & Influence with Dave Frees

Episode #35: Mastering Your Mindset with Deb Johnstone

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Of course, polishing a poo is impossible, but some Sales Reps come quite close to making it sparkle, which is what I want to talk about today. I was going to title this episode beware there's a sales rep coming to see you, but I wanted a title that would grab your attention.

Let Me Explain Would you ever consider swimming in a pool of sharks without a safety cage? Probably not, but this is what you do when you begin to advertise your small business. You immediately attract the attention of a lot of Sales Reps from various media outlets, all wanting to sign you up as a client.

Now, I’m not saying all Sales Reps are sharks; however what I am saying is they will begin to circle like sharks when they become aware of fresh blood in the marketing waters.

Sales Reps and media companies pay close attention to what their opposition is doing, so when you begin advertising expect a call within weeks, if not days, from other Sales Reps and media companies, representing radio, television, newspaper and their online counterparts.

Never Sign Anything On The First Meeting Tip #1: If a Sales Rep says you need to sign today to get a particular deal, just walk away and tell them you need time to consider their proposal. A good deal today should be a good deal tomorrow. I’ve rarely seen a good marketing proposal that couldn’t wait a few days. At your first meeting, you want to send a strong message to the Sales Rep that you’re not an easy target and you’re not going to sign the first thing they put in front of you. Tell them you can spot a polished poo a mile away.

A Sales Rep's job is to sell advertising, so that’s their prime objective – whether you can or cannot afford it is not their concern.

It is essential to give yourself time to weigh up the positives and negatives of any proposal and also look at the financial implications for your business. Is it a good deal? Could you get a better ROI elsewhere? This also gives you time to talk to your business coach or mentor if you have one.

Formulate Questions The other reason not to sign anything on the first meeting is you need time to formulate a list of questions, so you are prepared for your second meeting with the Sales Rep. Yes that’s correct, you will have a second meeting because you’re now going to tell them what it is you want.

If you sign an agreement too early, you may have missed a perfect opportunity to negotiate for added extras. Every Sales Rep has room to negotiate, regardless of what they tell you.

Every Sales Rep has a monthly budget they must meet, so sometimes there can be some good deals available, you just have to be prepared to ask. If they do not budge on price, you may be able to negotiate other benefits. (Movie Tickets, Golf Days, Lunch Invitations)

The bottom line is you want to generate business, so regardless of the perks this must be kept at the forefront at all times.

Are They Listening? Tip#2: If a Sales Rep continually presents advertising proposals full of perks, but nothing beneficial to your business you need to change Sales Reps. It’s a sign they are starting to take you for granted, and they are not listening.

A good Sales Rep should understand your business, your target market or markets, and what your business goals are.

Do You Like My Website? Tip #3: When you meet a Sales Rep for the first time ask him or her what they liked most about your website. If they respond with, sorry I didn't know you had a website, it's a sure sign they do not have your best interests at heart.

Have You Any Idea What I Do Tip #4: When a Sales Rep meets with you for the first time, let them talk and then politely ask, “So, do you know what I do?” Wait quietly for their response.

It’s not a trick question; you’re merely finding out their knowledge about your business, which is essential if they have approached you with a specific advertising campaign. If their perception of your business is not correct then the proposal they present to you will also be flawed.

Branding v Results Tip #5: Sales Reps love selling 'branding campaigns', which supposedly suits every business because it's cost-effective and a great way of getting your message to the masses, and this is great if you have the budget of Coca-Cola and Apple, but you don't. Therefore tell them you don’t want branding, you want a campaign that produces results.

What Are My Demographics? Demographics are the quantifiable statistics of a given population, which when used in marketing can be very powerful because this information helps reduce the costs of wasted marketing as it helps you become more targeted.

Tip #6: If a Sales Rep tells you they have a particular product that is perfect for your demographic, you should ask them, “So tell me, what is my demographic?” You’ll learn they often have no idea, but this is not surprising considering they had no idea about your business or what you do, as we’ve already discussed.

So not only do you need to educate them about your business, you need to also educate them on who your “target market” is. This Sales Rep should leave and come back to you with a new proposal.

You Get What You Tolerate Tip #7: This is my final tip; Don’t tolerate proposals that have not been properly thought through. If you tolerate poorly thought out proposals, or sparkly poo, you will get more of the same, but if you stop them in their tracks early in your business relationship, you will earn their respect and far better proposals in the future.

Next week I will take this topic one step further, so stay tuned for Part Two.

I hope you get something from this and if you have any questions from this episode please email me at tf@tysonfranklin.com

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees) If you have any concerns about making a booking please email me directly.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Sam Harrop is a very successful Business Coach and Mentor and is the author of two books, Getting Stuff Done and Small Business Big Exit. When Sam was last on my podcast, Episode #30 we talked about Getting Stuff Done, but today we're focusing on his second book Small Business Big Exit: How to make more money selling your business than running it.

Big Warning: Even if you're not ready to sell your business right now you need to pay attention to Sam's advice because it will help you make a lot of money.

Sell When You Want The worst time to sell your business is when you have to. Therefore the best time to sell is when you want to when you're in control.

Eight-four percent (84%) of small businesses listed to sell do not sell, and when they do sell, they sell for much lower than the business owner expected, usually 1.5 times earnings.

Introducing The 5P Framework 1. PURPOSE You need to be clear about why you want to sell, when you want to sell, how much you want to sell for, and how much you need to sell for. When emotion goes up, intelligence goes down. Some business owners will walk away from a great deal only to find out two years later they made a mistake.

PEAK The peak is about priming your business for sale and understanding why some businesses don't sell. It's also important to know where your business broker and business coach sit in the equation.
Business brokers make money on the sale. Therefore they will sometimes over inflate the price to get the listing, whereas a business coach will help you make the business more valuable.

Even if you're not ready to sell, you have a choice to make your business more valuable. A strategic sale is far more valuable than a forced sale.
It's important to know what your lowest offer would be and you need to have this discussion way before you start negotiating so you can keep it in perspective.

PRIME Prime is about rapidly increasing the value of your business by looking at individual building blocks that give it value. Therefore the purchase price is determined by the profits (P) and a multiple of those profits. The multiple is made up of:

(A) Assets - both tangible and intangible
(C) Cashflow - operational
(I) Independence - the business is not dependent on the owner, team and suppliers
(FI) First Impressions - what does the business look

Sam refers to this as PACIFI, or pronounced 'pacify'.

PROMOTE Promoting your business creates multiple buyers, and you only need two buyers in the market to push the price up. Do you know who your potential buyers are, now and in the future?
If you're speaking with a business broker, ask them how many businesses have the sold that are similar to yours, and find out of they are a sellers broker or a buyer broker?
PERFORM Perform is about negotiating and structuring the deal, and also closing the deal. It's also important to make sure you do not drop the ball with running your business during the negotiation process because if the sale does not go through you don't want to lose value in your business.

Half the strength of the negotiation is being able to walk away.

Beware Of Spouses When you're going into a business partnership, you need to remember you're also going into business with your partner's spouse, so make sure you have an agreement in place on how you're going to deal with problems when they arise and how you will dissolve the partnership if need be. Don't think it's always going to be perfect.

"Plan the divorce before you get married".

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or contact Sam Harrop via his website.

Sam Harrop's website - www.samharrop.com.au

If you liked this podcast you would also enjoy: Episode #30 - Getting Stuff Done with Sam Harrop

Episode #17: Drive Your Business with Jeff Peterson & Bill Davis

It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. David M Frees will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available, and for more details, please visit my EVENTS page (Strictly limited to 50 attendees). If you have any concerns making a booking please email me.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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I would love to take credit for the title of this blog and podcast, but it’s a quote from Ray Kroc, the founder of McDonald's. I’m not sure if Founder is the correct title for Ray Kroc, especially after seeing the movie FOUNDER, but Ray Kroc was the man who made systems what they are today.

Ray Kroc took systems, developed initially by the McDonalds Brothers and made them better, and also made them his own. Good enough was never good enough for Ray Kroc.

The Success Ray Kroc was asked why McDonald’s was such a success, and his answer was straightforward: “We take the hamburger business more seriously than anyone else making hamburgers”.

If you think about that statement, it is incredibly bold, but it is also very accurate. So, how seriously do you take your own business?

Did you set it up because it was better than working for someone else? Was there any real passion behind your business idea, or was it a means to an end?

And, are you willing to do what is required to make your business a successful enterprise. Are you prepared to make hamburgers better than anyone else making burgers, or whatever it is that you make or do?

Three Ingredients The worldwide success of McDonald’s came about by having amazing yet simple systems. Proving that systems don’t need to be complicated to work efficiently and be successful; they just need to have three ingredients:

They need to be followed by everyone in the business. All the way from the top down, no exclusions.
They need to be developed further as the business landscape changes. They cannot stay static. A static system is a doomed system long-term.
They must be documented.

Could you imagine McDonald’s if Ray Kroc or the McDonald Brothers before him had never spent the time documenting how a cheeseburger or Big Mac should be cooked and put together?

Simple Systems If you look at McDonald’s today, it is run on systems that are so simple; yet he has been able to create a billion-dollar business primarily run by kids. These kids are the same kids that don't clean their bedrooms at home, and many don’t even have a driver’s licence; however, they are an integral part of a billion-dollar burger empire.

Understanding the power of systems will make you money.

Your most significant growth period in small business occurs when you’re GREEN, when everything is new and exciting. The problem though is when you stop growing, when you become complacent, settled and happy with what you’ve achieved. You’ve become RIPE.

Reinvention If you don’t re-invent yourself and replant new business ideas or change the way you do things within your business, it will slowly begin to rot and smell.

You have probably witnessed this firsthand. A new business opens, for simplicity let's say a restaurant, and it is so popular you have to book a week ahead to get a table, however, a year later you can get a table without a reservation. A year after this the restaurant is closed.

When a business becomes ripe, the business owner has three options:

Do nothing. I think this is a weak option and becoming complacent, resting on past successes and thinking your business with continue to grow without you having to put in any effort or thought is madness.
Introduce new products, services and equipment and improve upon the successful formula you already have in place. McDonald's have come a long way since making the Cheeseburger, and their relevance and continual success relies on new products and services. They stay fresh.
Expand and open multiple locations to keep the growth going, but make sure it's managed, sustainable growth.

If you want to stay green and growing and not ripe and rotting, you need to follow and implement options two and three and avoid, at all costs option one.

I hope you get something from this and if you have any questions from this episode please email me at tf@tysonfranklin.com

If you liked this Five Minute Friday episode you'll also like:

Episode #5: Fish Out of Water with Calvin Wayman

Blog: Developing A Slight Edge Over Your Competitors

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Many small business owners find it challenging to stay focused on the task ahead because of shiny bright lights? And often they let their negative thoughts affect their decision making or lack of decision making and this is where Deb Johnstone from Transformational Pathways Australia comes in. Deb Johnstone is a Mindset and NLP business coach, and I can honestly say she helped me keep my head screwed on when I needed it most and with her advice and guidance also helped me make decisions much faster.

How we think and what we say has a significant impact on our actions and how we approach our business life. We often fall into generalisations with our comments that are not true. For example, you may say, no one wants to work part-time in your particular industry, but this is not true. There may not be many people wanting to work part-time, but it's not on one.

Your Unconscious Mind Your unconscious mind will delete messages and signs if you keep repeating untrue statements. If you say no one wants to buy your product, use your service or hear you speak, your unconscious mind will delete the positive and highlight the negative.

Remember, people not wanting what you have to offer are probably not your Target Market, but there is a market for you, you need to find it.

5 Success Principles of NLP 1. Know Your Outcome 2. Take Action 3. Have Sensory Acquity (Awareness) 4. Behavioural Flexibility 5. Physiology & Psychology of Excellence

Know Your Outcomes Before you start a task/activity, you need to know your desired outcome from the start. And it doesn't always need to be huge or life-changing, but it must align with your goals.

What do you DON'T HAVE NOW that you WANT TO HAVE after doing this thing

Take Action Any action is better than no action at all, and if you're clear on your outcome you will be far clearer on the best action to take, or what is the next best step.

People resist taking action because they're afraid they may make the wrong decision, but there is no wrong action, there are just learning opportunities. When you take action, it gives you a chance to learn, which will help you towards your next action.

Also doing something once is not enough, it has got to be done many times to build momentum. In fact, it usually takes 90-days to create momentum.

Sensory Acquity (Awareness) You need to have awareness around what you're doing and if it is working. You may be given a strategy and told that it would work, but you need to be able to step back and see if it is working. Always measure your results.

It doesn't mean you dump the strategy if it is not working, just tweak it. Make small changes and reassess.

The way you perceive the world is directly related to your past and present experiences

This is why you need to TAKE ACTION so you can create new experiences. No action = No new experiences. DO NOT TRY - If you try something you get trying results because trying is not doing.

Behavioural Flexibility You need to practice stepping out of your comfort zone and be prepared to make changes in your strategies, actions your taking, conversations your having with people, beliefs, values, attitude and thinking. Be prepared to change your language and no more using the word TRY.

Always be looking for solutions. Giving up is not a solution.

Physiology & Psychology of Excellence How you think and what you do with your body affect one another. For example, it's hard to smile when you're looking downwards, and it's hard to frown when you're looking upwards. Therefore your body position affects your mental health.

People feel better after exercise and are in a better mood because the brain releases endorphins, adrenaline, serotonin and dopamine. When these chemicals are released, it makes you feel good.

If you change the way you look at things, the things you look at change. - Wayne Dyer

If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com, or you can contact Deb Johnstone via her website.

Deb also has an eBook available to download: 7 Steps To Breakthrough To Success

If you liked this podcast you would also enjoy: Episode #34: 5 Ways To Approach Adversity with Wilson Lawrence

Episode #02: Communication, Persuasion & Influence with David M. Frees

It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. David M Frees will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available, and for more details, please visit my EVENTS page (Strictly limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

How often have you heard a wealthy person say that time with the people you love is far more important than how much money you make or how much you have in the bank? We hear it all the time, and if this is TRUE, why do we keep trading our time for money each day?

Is it disbelief? Are wealthy people telling us lies so they can keep all the money to themselves? Are they just being greedy? I don’t think so, but I do believe that hindsight is a beautiful thing, and it’s easy to point out errors in life after the fact, but much harder to do when you’re in the thick of it.

It’s also easy to see errors when you look at it from a different perspective, or an outsider looking in. It’s like watching the football match from the comfort of your warm lounge chair with the benefit of ten different camera angles, and you can see gaps all over the field, but the players can’t, and it frustrates you to death.

It's easy to get blinded in the heat of battle, and I think this is the message wealthy people are trying to share. And when I say wealthy, I’m not talking about people worth tens of millions of dollars, more so people who are financially free and more experienced.

Small Business Owner I was recently talking with a small business owner, and he was telling me how busy he was, but he cannot take any time off because the business depends on him so much.

So each year he and his wife close their business and take two-weeks off over the Christmas break, and that’s it. They work 50-weeks a year to take 2-weeks off. I think that’s madness, yet so many people do it, and I have done this myself. In fact, I’d be lucky to get two weeks.

Without prying I asked if they make more money now than they did 10-years ago and he said yes, it’s almost triple the turnover and triple the profits, but he also said they had about three times as much time off as well back then.

Isn’t that interesting, they now make three times more and only a third of the time off.

So what happened? It’s pretty obvious. As people make more money, they increase their lifestyle to match. Ten years ago they had a $250K house, and now it’s a $650K house. They drive better cars, eat out more, and when they do travel they spare no expense.

I’m not saying what they’re doing is wrong, but if they’re not happy with their current situation in work/life balance I think they must change their thinking towards how they perceive the value of time and the value of money.

So here are my top six reasons why I think time holds far more value than money:

Experience comes with time, not money. You cannot buy experience. Yes, you can buy experiences, but not experience.
You cannot put a value on your time. If you want to see how valuable time is, watch the movies Logan’s Run, In Time, or any other film that involves time and time travel. Time is priceless.
When someone is dying what would they like to have more, time or money? It’s not money.
If you have a lot of money and no time to enjoy it what is the point? But not to worry, if you don’t enjoy it your kids will, or that son-in-law you don’t like.
Running out of time is final. If you run out of money you can always make more, but you cannot make more time.
Good health is improved over time, not with money. Your health is as important as time, and if you don’t look after your health, you will be the wealthiest person in the cemetery.

So in summary, I’m not saying money is not essential, it is, but look at how much time you're working and how much time you are living and have you got the balance right?

Money is not the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta-have-it’ scale. - ZIG ZIGLAR

I hope you get something from this and if you have any questions from this episode please email me at tf@tysonfranklin.com

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Wilson Lawrence is a Performance, Personal Development and English Communications Coach and today we are talking about the 5 Ways To Approach Adversity. Regardless of who you are or the type of business you run we are all going to be faced with adversity multiple times in our careers, but what is important is how we approach it.

When something catastrophic happens, we tend to overwrite this with a feeling or emotion, and this is going to affect how we physically feel and how we approach our work.

For example, when X happens, I’m feeling this?

Name The Feeling It’s important to be able to name the feeling and then reflect backwards. Well, I’ve been in situations like this before and felt the same way, and I’ve come through them. Knowing and being aware of this gives you confidence.

“Adversity causes some men to break; others to break records”. – William Arthur Ward

HAVE CONFIDENCE You need to have confidence and belief that you can figure things out using, past feelings and emotions. It’s when you go into panic and reaction mode that stops us thinking.

When you live IN THE MOMENT, it is harder to think clearly. You need to go into your archives and ask how you handled this situation last time.

Mixed Martial Arts fighters train for adversity in the cage. In training, they are continually putting themselves into dangerous situations, so when it happens for real in the cage, they can quickly reflect back, relax and find a solution.

The One Thing Our reactions are connected to FEAR and our inbuilt Fight, Flight and Freeze responses.

When something happens, PAUSE and ask yourself these three questions:

Which version of me is here right now, the old version wanting to run away or freeze, or the new version prepared to take action?
Who do I want to be in this situation? (Answer is New Version)
How would the new version of me think, feel and act in this situation?

When you’ve answered these three questions, you then need to ask the FOCUSING QUESTION, “what's the ONE Thing you can do right now, such that by doing it everything else will be easier or unnecessary?

Then you take the appropriate action.

KEEP PERSPECTIVE People often think that adversity has only ever happened to them and no one understands what they are going through, but this is not true. You need to talk to other people because there are no benefits to suffer in silence.

Adversity and struggles are opportunities to learn for the future. They occur to prepare us for what lies ahead.

SCHEDULE ACTION Rather than make hasty decisions, PAUSE, and ask the focusing question, “What’s the one thing…”

Usually, we tend to overwrite situations with false stories, in our heads, and we get fearful, and instead of taking action we run or freeze.

• Visualise the successful completion of each action/task
• Break tasks into smaller manageable actions
• Schedule 1 – 3 points of action, and count your small wins.
• Start with a day of intention

ASK FOR HELP You need to suspend your ego and ask for help, but we tend not to because we feel embarrassed, feel like a failure, think it shows weakness, and we fear rejection.

It’s a false reality that stops people asking for help. What if I ask for help and they say no? Has this ever happened? Has anyone ever told you no, they would not help you? Unlikely.

Maybe you need a mentor, but is your ego in the way?

HONOUR THE STRUGGLE Honouring the struggle and challenge along the way is essential. When adversity strikes, it can hit you like a train, accept it and take action, even if it makes you want to stay in bed and watch TV.

Instead of honouring the struggle people do things to take their mind off the adversity, such as drinking, smoking and over-eating. Some people will live in denial because creating an alternative reality means they can exist without pain.

Grumpy Client When faced with a grumpy client there is a process to follow:

Suspend your ego
Don’t be judgemental. It’s an opportunity to gain their trust.
Honour the reason they're angry
Valid their actions
Be generous

Monday Morning Tip Get your most important and challenging task done first and the rest of the day is much easier because the longer you put a job off, procrastination, the less chance you’ll have of getting it done.

If you have any questions about this podcast episode please send me an email at tf@tysonfranklin.com

It's No Secret Business Conference 17th and 18th August 2018. I will be holding a 2-Day business event in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW available and for more details please visit my EVENTS page (This event will be limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

View Details

Last Monday was Easter Monday, which in Australia is a public holiday, except if you work for yourself, it’s more a day to catch up on things without there being phone calls and emails.

Anyway I was on Facebook and I saw a post about an upcoming webinar on growing your health business and since that is my industry, and it looked worthwhile, I decided to register.

Opt-In Now, I understand that as soon as I opt in for this type of webinar I will be added to their database and SALES FUNNEL and I will receive emails for the rest of my life, but I also know I can unsubscribe if I find no long-term value.

So I don’t have a problem with this, BUT they must think I'm dumb because below is the email I received one-hour after registering for the webinar on Easter Monday.

Hi Tyson,

I was just in the office and was looking at the people who registered for the upcoming webinar - your name was on the list!

Nothing too serious here. Just wanted to reach out and personally welcome you.

I’m really looking forward to seeing you on the webinar and sharing some amazing things that are really going to serve you and help you make some rapid progress.

Two Lies NOW, I doubt he was in his office, on Easter Monday, looking at his upcoming webinar list. So that’s lie number one.

He also said he wanted to reach out to me personally, yet the email came from an ONTRAMAIL account. That's lie number two.

I don’t have a problem with sales funnels and automation, in fact, I think they are a great idea and a great saver of time, but I'm sick to death of poorly constructed funnel automation that lacks a well thought out, realistic thought process.

Do they think we're stupid? Probably not, it’s more they just don’t think of us as people and their arrogance gets ahead of them.

I don't think you can trust an individual or company that begins a relationship based on a lie or continues a relationship with ongoing lies.

I received a second email the same day, and it said, "I'm sooooo excited, and I've been waiting all weekend to send you this email"...etc.

Firstly, that was way too many O’s, and secondly, it was also from an Ontramail account.

Not Personal As I previously mentioned I understand automation and how it saves time for the business and the individual, BUT please don't pretend it's a personal message when it's not. Be honest.

Even today I received an email from a business associate that I have known for approximately two years, and it was clear that it was an email sent to his whole database. It disappointed me. And my opinion of them has slightly dropped.

Facebook Feedback I posted my thoughts on Facebook during the week and I want to personally thank everyone for your comments and feedback. It made me realise I’m not alone and we all agree that poorly constructed sales funnels and automated emails are annoying.

So what can we do as a collective group? Well, we can all unsubscribe, but realistically that's unlikely to happen, so here’s my biggest takeaway and learning from all this.

If you decide to use a sales funnel or automated email, don’t be an annoying wanker. If from this day forth we can all do that, the world is going to be a better place.

I hope you get something from this and if you have any questions from this episode please email me at tf@tysonfranklin.com

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees)

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Rem Jackson is the CEO and founder of Top Practices, which is a marketing and management company for doctors in the field of podiatry. Now, before you shoot of thinking this podcast is not for you because you're not a podiatrist, stop, listen and learn, because marketing is marketing regardless of the profession.

Marketing is the single most valuable use of your time regardless of the type of business you have.

Riches in Niches There's a great benefit is doing one thing very well. By staying focused you don't diffuse your energy. A laser and a light bulb both produce light, but it's the focus and intensity of the light that makes the difference.

Marketing is fun because the results are very obvious. If there is an increase in revenue and patient/client numbers then you know it's working.

Frustration Initially, marketing can be frustrating because it can be slow in the beginning and you don't always see immediate results. It takes patience and over time you do build momentum and with momentum comes results.

12-Week Year In the 12-Week Year, Brian Moran talks about the 5 Stages of Transformation that you go through when you're doing something new and this applies to marketing.

Uninformed Optimism - (excitement stage)
Informed Pessimism - (realise there's work involved)
Valley of Despair - (not seeing results). This is where people often quit.
Informed Optimism - (results are visible)
Success & Fulfillment - (benefits are fully experienced)

Rem also recommends reading The Slight Edge and The One Thing.

4 Pillars of Marketing 1. ONLINE (Internet): Local Search, Reviews, Reputation Management, social media. You need a great website and it must be set up correctly before you start any other marketing otherwise you're wasting your time.

REFERRALS: To professional and non-professional referral sources, personal meetings, etc
INTERNAL (Database Marketing): Your database is the most valuable asset in your business and people need to know, like and trust you. You need to communicate weekly via emails, newsletters and videos.
EXTERNAL: A lot of external marketing involves what you do in the community and traditional marketing, which is not dead even though some online marketing companies want us to believe this.

Nurture, Nurture, Nurture Marketing is all about building relationships, which is why you need to stay in touch and use all four marketing pillars. People need to trust you before they will spend with you.

You also need to understand the value of other peoples lists. can you cross promote? Yes, you can.

Videos If you're going to use VIDEO keep them short. When people see a video their eyes go directly to the bottom right corner to see the time. Anything up to 90 seconds and you're safe. Short videos will be watched more. You can do longer videos once you have earned the viewers trust.

Marketing produces cashflow and cashflow produces freedom - Rem Jackson.

Monday Morning Tip Be exceedingly grateful for the opportunity to have a job where you get to serve people and produce an income that looks after your family and responsibilities.

BONUS TIP:

On Sunday night, work out the one thing you will do at work Monday morning. It could be a blog, etc, but plan it in your diary, have it locked in and EXECUTE.

Execution is the jet fuel to marketing.

If you have any questions about this podcast episode please reach out to Rem Jackon at Top Practices or send me an email at tf@tysonfranklin.com

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

My first book It's No Secret There's Money in Podiatry is available from all online book retailers or within Australia, you can order it HERE

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My brother I grew up on the Gold Coast, and we spent a lot of time crabbing on the weekends. We’d go out early in the morning, just before sunrise and we’d get back at sunset. On a good day, we’d catch dozens of mud crabs.

Once caught we’d place them in a large bucket, well actually it was more like a big plastic rubbish bin, with two sturdy handles on either side for ease of getting it out of the boat.

Lid Not Required What was interesting is we never bothered placing a lid on the bucket because our parents taught us that the crabs would never get out because as soon as one tried to escape, the other crabs would quickly grab hold of it and pull it back into the bucket with the rest of the crabs.

I witnessed this time and time again, and it never ceased to amaze me. Instead of helping and supporting each other to escape, the crabs would do whatever it took to keep them in the bucket.

Negative Friends Now I know I’m talking about crabs, and they don’t have the intellect or understanding about co-operation as human beings do, but I think negative friends in our lives are just like mud crabs.

They always want to pull you back into the life bucket of mediocrity.

For example, you’re thinking about starting your own business, and they will tell you all the reason why you shouldn’t and why it’s a bad idea.

• You have no experience
• You don’t have any business skills, and even if you did go off and do some short courses in small business, they would tell you theory doesn’t count.
• You’re not smart enough
• You’re not from a family with a business background

And the list would go on. They would also tell you all the reasons why you should stay in your safe job.

Nothing Positive The fact is negative friends never have a positive thing to say, and I think they talk this way for two reasons:

They could never see themselves being successful, and since you are no better than them, there’s no possible way you can succeed
They are scared that you will make it and they get left behind.

Negative friends will put a negative spin on everything you do. So you may have no intention of starting your own business, but what about other areas of your life.

You may want to lose weight, eat better and get healthier or give up smoking. Negative friends will say you can’t do it, and they will try to sabotage your efforts when the chance arises.
They’ll turn up with pizza, deliberately interfere with your exercise schedule or they’ll light up a cigarette and tease you with it.

Negative friends also talk behind your back. And you know this is true because they talk about other people when they're with you. They are troublemakers.

Constant Drama Negative friends also have constant drama in their lives. There’s never any peace, and they always try to drag you into their mess.
Honestly, you do not need this toxic energy in your life, and if you continue to hang with negative people, no one positive will want to be around you. They will avoid you at all costs because they know what happens if they stay in your presence too long.

Negative People Cause Brain Damage I was reading a blog by Dr Isaiah Hankel, and he wrote that negative people cause brain damage.

“Listening to a negative person for 30-minutes peels away neurons in your hippocampus, the part of your brain that’s responsible for problem-solving”.

So think about it, have you ever been with a negative friend and walked away feeling inspired and having more mental energy? I don’t think so.

You’ve probably heard the saying that you become like the five people you associate with the most, so if this is true, you will become more negative if you let a negative person into your circle of five.

I'm Not Negative I'm Honest I know some negative friends will tell you that they’re not negative; they are honest and blunt. No…they’re negative.

Here are two simple questions to ask yourself, it's sort of like a 2-Question Negative Friend Test.

Do you smile and look forward to the conversation when you meet them?
When you leave their presence are you feeling better or worse from the encounter.

They say you can’t pick your family, which is true, but you can pick your friends and my advice today is to choose wisely and only spend time with friends that are uplifting and inspiring.

Repel Negative With Positive If you do this you will attract more positive people in your life and here’s the best thing; negative friends will stay away in droves because they don’t like being around positive people.

If you have any questions from this episode please email me at tf@tysonfranklin.com

It's No Secret Business Conference On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN and for more details please visit my EVENTS page. (Limited to 50 attendees)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Today I have the pleasure of talking with Cindy Rodriguez, from Orlando Florida about startups, her podcast The Fierce Entrepreneur and what she has learnt through her entrepreneurial journey in the business world.

Entrepreneurs Mindset All entrepreneurs struggle with the same two things, time management and giving up control and it takes time to be able to come to terms with them and use them to your benefit.

Entrepreneurs understand the importance of networking. If you want to grow your business or promote your startup you've got to learn to not be afraid to reach out to people.

Business can be a very lonely place, and more often than not your friends don't quite understand what it is you do, so you need to network with other business people.

Travelling The Same Path It's important to find others travelling the same path as you and you must be willing to share. The more we openly share with others the better it is for everyone.

It's import to have an abundance mindset, not a scarcity mindset.

What is a startup? A startup is not like a traditional business. In a traditional business, you expect slow to moderate business growth over time. This doesn't mean you cannot have fast growth, but usually, the growth is steady and in an upwards direction.

A startup, on the other hand, has very high growth potential, but initially, there's nothing, followed by more nothing and then BOOM, there's a huge spike upwards. If you looked at it on a graph it's like a hockey stick.

Pitching Ideas When you don't have any sales history or product, potential investors are investing in YOU, therefore they have got to like and believe in you. Expect a lot of NO's in the beginning, but every no takes you closer to a yes.

The Shark Tank is a great show to watch to learn more about good and bad pitching.

Pivoting When you get feedback from investors you've got to be prepared to make changes and sometimes you have to completely pivot and change the direction of your idea.

"If you're a startup and if you cannot get someone to give you money, you suck" - Gary V

Startup Acceleration If you're serious about startups you need to get involved in accelerator programs. At these workshops, you'll learn about business planning, competitive analysis and so much more.

A great idea doesn't mean it's marketable Love your product, but only once you know there's a market for it. Loving your product will keep you fired up, but don't fall in love too early.

Cindy's software applications are currently going through Beta Testing, so they can fix bugs and perfect their processes. Going to market too early can damage your reputation.

Monday Morning Tip Listen to a podcast, even if it's for just 5 - 30 minutes. The right podcast will get you fired up and help you to perform at your best.

Cindy's Podcast: The Fierce Entrepreneur

Website:https://www.thefierceentrepreneur.com/

Powerful Product Customisation Tool - http://artistry.io/

FRIDA - https://dev.frida.ai/

If you have any questions about this podcast episode please reach out to Cindy or send me an email at tf@tysonfranklin.com

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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For the past three years, and this year will be my fourth, I’ve attended a 3-Day event in Tempe, Arizona, run by Success Technologies and Dave Frees. Each year the event alternates its theme. One year it will be 3-Days To Success and the other year Business Black Ops, both fantastic events.

Last year, or it could have been the year before someone commented on how new employees or new members joining your team, where a pain in the butt and as soon as they arrive they want to start changing our systems. You’ll have systems in place that have worked exceptionally well for years, but from day one they come to you with ideas and suggestions on how they can be improved.

Initiative Is Good Now don’t get me wrong, I love the initiative and also like knowing the employee cares enough about my business to think about how things can be improved…However, it can be frustrating when it happens every single day.

Anyway, Dave Frees shared how he handles this in his law firm, which I think is absolute gold and why I thought it was important to share in this weeks episode of Five Minute Friday.

Employment Contract In Dave’s employment contract it says that the new team member agrees that they will not change a system, nor will they present any new ideas to him, or any of his senior management, on how things can be changed or improved until they have been working at his firm for a full 6-months.

So if they have any ideas in the meantime, they need to write them down and keep it to themselves until 6-months is up. After 6-months they can let rip, but what Dave found is the vast majority of the time the new team member has nothing to share and no suggestions on how the already well-run systems can be improved.

This 6-month ‘grace-period’ has almost eliminated this problem.

But why does this work? What happens initially is the new employee sees a system or process and only really sees it at surface value. Almost like looking at an iceberg. What they don’t understand is how this one particular system integrates with other systems within the business.

The longer they worked at his law firm and the more experience they obtained, they more often they witnessed how systems that once seemed odd or even out-dated made sense in the big scheme of things and the efficient running of his law practice.

It Works I took this idea and used it in my own business a few times, and it worked just as Dave described. When I asked for suggestions after the 6-month period, two things happened. The employee was silence, or they presented me with some good ideas, which had been well thought out over time, instead of spare of the moment thoughts which had not been thought through properly.

Having a good idea presented to you the right way is what you want from your team.

If you have a lot of new employees joining your team, it’s even more important to have a No Change Policy for 6-Months in place, because as I discussed last week, small system changes, made by multiple people over an extended period can be damaging to your business.

Danger Of Inexperience And if a new team member is being trained by someone who hasn’t got that much more experience, then it’s easy for them to agree that a current system needs changing, but if there’s a No Change Policy for 6-Months in place this can be prevented.

Another benefit for the business owner for having a No Change Policy for 6-months is it allows the business owner to take time off, and while he or she is away they know nothing will change because this was the agreement.

If you have any questions from this episode please email me at tf@tysonfranklin.com

It's No Secret Business Conference 17th and 18th August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. For booking details please visit my EVENTS page.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Today I talk with Paul Wright about the concept of information marketing and packaging your thoughts for profits. Paul Wright is a Physiotherapist, business coach and mentor, and author of the best selling book How to Run A One Minute Practice.

It’s important to point out that you can learn a lot from other professions, outside of what you would usually listen to, which is why Paul Wright is the perfect guest for today’s episode.

If you’ve been in business for many years, you’ll have intellectual property that people are willing to pay for, such as:

• Templates
• Tools
• Resources (audio and video)
• Systems and protocols

Getting Started If you’re running an event, workshop, or guest speaker, you need to record it because you don’t know if it’s something that will be worth packaging at a later date. Paul did this very early on, and it is now a profitable business.

Continuity Income If you sell a DVD, a book or an audio series the deal ends when cash changes hands, but long-term income comes from creating continuity income. So instead of just creating a product, you start to develop a membership.
Paul’s first membership program was called PhyisoProfessor, and it was only $69/month.

“Do the work once and get paid forever”.

Team Members If Paul had a team member attend an event he would pay for them to attend, but afterwards, the team member would do a presentation for the rest of his team, and this was recorded, which is perfect for his membership group and future team member training.

Quality of Sound & Light Paul believes people care more about ‘quality of content’, then the quality of sound and lighting. It’s better to be 80% right and out the door, than striving for 100% right and it’s in the draw.

What Else? Keep asking yourself – WHAT ELSE? Paul continually asks himself this question, and it has served him very well. By asking this question, he developed Profit Club, which is another membership site full of newsletters, forms, a membership forum and CD of the month.

Most people don’t realise the value they’ve got in their head, and this applies to all professions, from Law to Interior Design.

Scarcity Mentality A lot of small business owners fear to share their knowledge. They have a scarcity mentality. They need to understand the more you share, the more you learn. Therefore, keep asking yourself, “What else can I do?”

Critical Success Factors What made the most significant change in Paul’s business and philosophy towards business was when he identified 12 things he needed to fix in his company, and he focused on two of these a week for 6-weeks.

He then thought if these 12 critical success factors worked for him, then he should share this information, so why not record it as he went, and this is how his Practice Acceleration Program developed.

Exhausted Intellectual Property Once Paul felt he had exhausted all his intellectual property he asked himself, “Who do I know?’
Paul decided to team up with other small business owners to develop new products, where they both benefited by sharing their knowledge.

Package Correctly We all have information people are willing to pay for if it's packaged correctly. People will pay for your knowledge and experience, and this will save them time and money.
For example, putting up your prices. Usually, it’s the business owner who has a problem with the price rise. An experienced business coach will explain how to do this correctly.

Don’t Fall In Love Package what you know well and then find a hungry market, but don’t fall in love with the product, especially if the product is not right or not wanted by the market.

There are two key drivers of any business:

Available market: Is there a market for your product or service? If there’s no market, you need to stop, but this is hard to do if you fall in love with your product.
Available labour supply: If your business increases are there an adequate labour supply to sustain growth. Starting a business in a remote or regional area can be difficult if you cannot find skilled staff.

What’s Your Freedom Score? Ask yourself how many hours you want to be at work? Do you still have enough hours for your family and lifestyle?

Remember you should run your business on your terms because what are you going to remember when it’s all over, your time at work, or time with family enjoying holidays.

Paul’s Biggest Business Mistakes • Hired wrong people
• Thought technical excellence would grow his business
• Wrong locations
• Didn’t know his numbers
• Grew too quick with no labour supply

Monday Morning Tip Go home and spend time with your family and never put a monetary value on your family time. There’s no such thing as quality time; your family wants quantity time.

If you want to connect with Paul, you'll easily find him on Linkedin or check out one of his many informative websites:

Healthbusinessprofits.com
How to run a one minute practice
Physioprofessor.com

If you have any questions about this podcast please email me at tf@tysonfranklin.com

Save The Date

17th and 18th August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Keep an eye on my EVENTS page.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Today I want to share a story from my childhood and how my mums Cherry Ripe chocolate taught me a great lesson about systems and why slight system changes can have devastating results long-term on your business if you don't keep an eye on them.

My mother loved Cherry Ripe's, and about once a month she would treat herself to one of those large Cherry Ripe bars. She would tear open the bright red shiny wrapper at the top, peel it back slightly to expose the rich dark chocolate and proceed to take a moderately sized bite.

She would then pull the wrapper back over the exposed cherry and coconut and place it in the fridge in the butter compartment, so it was out of sight. On average this Cherry Ripe bar would last her at least two weeks because she would only eat a small amount each time.

Just a Small Bite On one particular week, I saw mum unwrap it, take a bite and put it back in the fridge, and I thought to myself...if I take just a small bite she probably won't notice. So I did.

The following day I looked back in the fridge, lifted the lid on the butter compartment, and I noticed she had eaten more, so once again I bit off the smallest amount and I must admit it took a lot of self-control not to eat more.

Anyway, the next day was a repeat of the previous day, and this went on for the rest of the week.

I thought I was pretty smart until one evening when I was in the lounge room watching TV with my dad and brother, and we all heard my mum yell out at the top of her voice, "whos' has been eating my Cherry Ripe?"

All three of us looked at each other, PAUSED, and said at the same time, "but I only took a small bite".

In unison, we also said, "what do you mean you only took a small bite, that's what I did".

Suddenly we all figured out that all three of us were doing the same thing, and the small bites we noticed each day were our own, and mum had not gone near her Cherry Ripe for the past week, but when she did all our small bites accumulated to half her Cherry Ripe.

So why am I telling you this story from my childhood? I genuinely believe this story pinpoints why many business systems, protocols and processes fail long-term.

If team members continue to make slight changes without the business owners consent or knowledge, and other team members are unknowingly doing it as well, it can severely damage a once well-established system.

And by the time the business owner figures it out, they may have lost half of their Cherry Ripe or worst still, done irreversible damaged their business.

System Reviews But this can all be avoided with regular system reviews.

All business owners should be looking at their business systems on a regular basis, and if they do, they can halt problems before they get out of hand.

You've probably heard the saying, 'there's no point shutting the gate after the horse has bolted', well the same can be said for systems. Looking at your business systems after identifying a problem is too late.

Now I'm not saying my mum should have checked her Cherry Ripe in the fridge on a daily basis, BUT if she had, she would have noticed what was going on five-days earlier and saved half of her Cherry Ripe.

Reviewing systems is not just about team compliance, or about preventing someone from eating your Cherry Ripe, it's also the perfect opportunity to:

Tweak and improve your existing business systems
Make sure they are still valid. There's nothing wrong with throwing out a system that no longer works or serves your business appropriately.

Growth and Maturity As your business grows and matures, so will you and your team and therefore so will your business systems. A system that worked well five years ago is unlikely to work the same way today if your business has grown.

There needs to be controlled modification though, and the business owner needs to be involved in its development, or at least be made aware that changes are occurring and why they are necessary.

It's essential for your team to understand the importance of business systems and why having them benefits everyone. I discussed this in a previous Five Minute Friday, Episode #12 - 7 Reason Why You Need Systems.

What Systems Are Not It's also crucial for you to explain to your team what systems are not. For starters systems are not designed to restrict you; they're in place to guide and control your actions and to help predict outcomes. For example, if you do ABCD, then we can likely expect EFGH to occur, systems should be that predictable.

Systems are also not designed to try and catch people doing the wrong thing, even though they will identify poor performers in your team, but they can be used to determine team members who excel.

Regardless of the type of business you have, you need business systems, and they need to grow as you, and your business grows, and if you've had systems before and they've failed, don't throw in the towel; instead, you need to be like my mum.

You need to point out to the team or in my case the family, what has gone wrong and what changes need to occur, so it never happens again.

If you have any questions from this episode please email me at tf@tysonfranklin.com

Save The Date 17th and 18th August 2018. I will be holding a 2-Day It's No Secret Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Keep an eye on my EVENTS page.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Sam Harrop is a very successful Business Coach and Mentor and is the author of two books, Getting Stuff Done and Small Business Big Exit. Today we're going to discuss Sam's first book, Getting Stuff Done: How To Procrastinate Less and Achieve More...and who doesn't want to get more stuff done?

To Get More Done You need to understand WHY you do something, and WHAT it is you want to achieve. Knowing these two things will motivate you to do more than you normally would and it helps you set priorities.

Half-Finished Projects People will often have many half-finished projects because they run out of steam. And they run out of steam because there was no real WHY behind their actions. Without a strong why you'll lack the motivation to keep going.

There is always another bright idea, and people tend to chase shiny bright lights, which is a distraction. Most ideas start out as great ideas, but when the initial excitement ends so will the idea if there's no WHY. It's like reading a book, just because you start it, it doesn't mean you have to finish it, especially if you're not liking it.

An Opportunity Is A Fact, Not A Reason

Get Clear Around Your Why As soon as you get clear around your WHY you'll produce a better outcome. Act "As If" you've already done what you want to do, but if it was done, what are the next steps. Before you finish something you need to know what's next or your momentum will stop.

Reality Check Understand where you are right now before you put together your plan. Then you can work out your:

3-year vision
1-year goals
90 days projects
weekly tasks

List all your tasks, all the things you need to do and put them onto post-it-notes or into an excel spreadsheet and start moving them around in order. Work out, based on your vision, goals, and projects, where each task falls into place. It's at this point you'll realise some tasks are not really that important to your WHY, which is why the NEVER get done.

Why Don't We Do It Firstly we don't have a big enough WHY and secondly we tend to make planning a much bigger task than it needs to be. All you need to do is see the big picture. The big picture is THE PATH you need to follow and once you have the path, that's 90% of the work done. Once you get on the path then you can work out the details as you move forward.

We get caught up in a routine of poor daily habits. We start our morning poorly and the rest of the day follows.

A Month of Sundays What would you do if you had a month of Sundays to yourself to get stuff done? What tasks would you do? All you need to do to have a month of Sundays is to get up one hour earlier each day, Monday - Friday.

Planning & Scheduling It all starts with PLANNING, then SCHEDULING your key tasks, and there are two tasks you need to be aware of.

Repetitive: tasks that need to be done on a regular basis.
Once off tasks

In your business, you're going to have CRITICAL DRIVERS and these are repetitive tasks that 'must be done' on a daily or weekly basis. These must be scheduled / Time Blocked in your diary.

More Freedom By structuring your days you will have more freedom. For example, if someone wants to meet you at 2 pm, but you can't because you have a task scheduled for that time, this person will change their schedule to suit you because they have no structure.

Key Numbers Every business needs to have key numbers to gauge and know if they're on track, which is why small things done on a consistent basis pays huge dividends. If you have to make sales calls, how many do you have to do and what is a good conversion per number of calls?

Each Night Before you go to bed ask yourself, what do I need to achieve tomorrow? Don't ask what do I need to do. Your tasks must align with your top goals. You must start the day already knowing what you need to do.

Important Versus Urgent People say they don't have time to plan, but they have time to fix all the errors afterwards. When you're looking at a task, PAUSE and THINK, why am I doing this? STOP, THINK and ACT.

Monday Morning Tip Identify what you need and want and what is the one thing you can do that will move you closer to your WHY. Also do your team know what you want them to do each day, this is critical.

If you want to know more about the book Getting Stuff Done, or you would like to contact Sam, you can by emailing sam@samharrop.com.au or you can visit his website www.samharrop.com.au

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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About three weeks ago a friend and fellow Seacret agent, that’s S.E.A.C.R.E.T agent, not Secret Agent, from Canada, Nicole Humphries, was visiting Cairns and while she was here she ran a workshop on leadership. She shared some awesome information and I especially liked her comments about goal setting. “You don’t have to hit every goal, you just need to be moving in the right direction”.

Another topic she discussed, which really stood out and had an impact on me was when she discussed listing your successes and why this was important to do.

It’s really easy to focus on the things we’ve done wrong, especially the most recent ones, but we tend to forget we have far more successes than failures in life and we need to start writing these down and reading them on a regular basis.

Where's my medal? Every December we take a trip down to the Gold Coast to catch up with family and as part of our annual holiday, we go to the Southport lagoon, grab a kilo of prawns and eat them on the beach. The weather is always perfect and we have a bit of fun feeding the seagulls and pelicans.

Anyway about four-years ago I noticed this young kid about 4-years of age slowly make his way towards the water. I had seen him earlier and knew he was there with his parents, but they had their backs turned away from the water, so they were oblivious he was about to go for a swim.

As he entered the water he quickly disappeared. At that point, I realised no one else noticed him enter the water except for me, and there was no lifeguard on duty, so I got up, went into the water and pull the silly little bugger out to safety.

I gave him a bit of a kick in the pants and told him not to come back in the water without his parents. Twenty minutes later his younger brother did the exact same thing and once again no one noticed but me.

I looked back now and I realise I save two lives that day, and I jokingly said to my wife at the time, “where’s my medal, where’s the newspaper and television reporter when you need one”?

And her reply, “you should just feel good about what you did today”, and she was right I did feel good.

Was that a success? So let me ask you the question, would you say that was a success? I think you’d agree that it was, but I have not given that day much thought until I started writing a list of my past successes, and these are the types of events that need to be added to this list.

In contrast, in 2003 my wife and I entered and won the Queensland Telstra Business Award, which was a pretty big deal at the time and after winning this award it was splashed all over the newspaper, both state and locally.

We received a lot of accolades, but as the years past so did our memories of the event and how we felt when our names were announced that night. Once again this was a success that needed to be added to our list of successes.

Relive the emotion Because I’ve started this list of successes I’m now reliving and feeling the emotions from these events in my life,

But why am I telling you this?

I’m telling you these two stories because we all have moments in life that go unnoticed and others that are highly visible, but in the end, it’s up to us to remind ourselves of what we have done and achieved because no one else will do it.

If you like these short five-minute format shows please let me know. You can leave a comment on my website www.tysonfranklin.com/podcast or you can email me directly at tf@tysonfranklin.com

If you ever feel urged to give me a review on iTunes or another podcast platform, don't hold back the urge.

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Nicky Jurd owns a website development company in Cairns called Precedence, who specialise in building websites for small businesses, and she feels many small business owners are leaving the financial future of their businesses in the hands of social media channels, which they do not own or control. A great social media profile is important, but it will not replace a well-designed website that you own outright.

Only building your business on social media platforms is like handing over the keys and control to someone else...it's risky.

Web Developer or Free Site Nicky openly admits there are many free sites where you can build and design your own website, however, to do it right you need to commit time and also some creativity, otherwise it will look poorly designed and poorly designed websites lack credibility.

Trust Triggers A poorly designed website does not build trust and people only buy from businesses they trust. Things to avoid include:

Using too many fonts
Using the wrong font for the message
Wrong colours
Auto-playing sound with video
Too much movement or adding things that distract
Poorly timed pop-ups

When you look at a website and something doesn't quite feel right, that's your trust trigger going off.

But My Friend Builds Websites Often someone will say they have a friend or family member that can build their website, therefore they do not need a web developer, which may be correct, but do they:

Understand business?
Understand the flow of customer questions?
Know what makes a customer buy?
Know your target market?

It's important to understand that your website is where your future customers head before contacting you.

Silent Achiever Your website is a silent achiever and it is constantly working in the background, and it never puts it's hand up and says, "look, I'm getting old". A five-year-old website, for example, will no longer look very good on a mobile phone and a lot of people use their mobile device for searching businesses.

New Person - where do they start? 1. Brand: You need to work out what your brand is going to be and it's a good idea to engage a Graphic Designer to help with creating a logo and brand suite (colours & fonts) 2. Good Photos: Using your own photos is better than using 'stock photos' and you need a good headshot of people in the business. Get a good camera or use a photographer. 3. Text: What is your website going to say. Remember it's a silent salesperson. If you can't write, get help from a copywriter. They may also help you with other written materials in your business (brochures etc)

I Have A Website, But It's Old If you have an existing website that's old you need to look under the hood. You need to get your stat's (Google Analytics). You need to know where your traffic is coming from and which pages are the most popular as you do not want to lose these pages during an upgrade.

If you're not happy with your web developer it's very easy to make a change, and you should if you're not being looked after.

Websites should be tinkered with every 12-months and a complete re-design every three years. It's important to update and do re-designs because as technology changes your website needs to change as well.

I Have A Modern Website If you have a new website that is modern and up to date you need to remember that Google loves text, so make sure you are adding new information on your website via Blogs, FAQ's, etc on a regular basis. Weekly is a good time frame.

Also, add videos to your website, but make sure they look professional. Videos shot of a shaky phone may be good enough for social media, but they're not good enough for your website if you want to build trust.

Monday Morning Tip Look at your stats and know how your website is performing, because you need to know how it works if you want to tweak it and make improvements.

If you have any questions about this podcast episode please email me at tf@tysonfranklin.com or you can leave a comment below.

If you want to contact Nicky Jurd and talk more about how her team can help you and your business please visit Precedence, or you can easily find Nicky on most social media channels by searching for her name.

Save The Date 17th and 18th August 2018. I will be holding a 2-Day event in Cairns titled Communication, Persuasion and Influence. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. More details coming shortly, but keep an eye on the EVENTS page.

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Last weekend I was at a SEACRET Skincare conference in Melbourne at the Exhibition Centre, and during the first lunch break, on day one, a group of us shot over to DFO to quickly get something to eat.

When we walked into the food court I immediately spotted a hamburger shop I thought YES, it’s burgers for me, as I’m a bit of a burger lover.

Now, I’m not going to mention the name of the burger joint, which is a shame because the burger itself wasn’t too bad, but nothing else was.

Overall it was a terrible experience To begin with, two guys with a frown greeted me as I reached the counter. Between the two of them, neither could muster a smile.

Once I placed my order, one guy immediately began cooking the meat patty while the other prepared the buns and associated salad and condiments.

I tried to make small talk with them both, but I only managed to get the occasional grunt. Meanwhile, they talked with each other in a language I could not understand.

I’m not sure what they were saying, but I was keeping a close eye on my burger preparation.

Once the burger was cooked, and put together, it was wrapped in thin white paper, slapped onto the counter and pushed in my direction. There was no bag, no napkin and of course no “thank you, please come again”.

They never bothered to ask if I was eating in the food court or if I was going to take it away. Fortunately, I was eating it in the food court because juices from the burger were already seeping through the thin paper wrapping.

Imagine if I was walking back to my car. Where was I going to place this thing?

And to top it off, they had no EFTPOS or card facilities, so I had to pay with cash.

Memorable It was a memorable experience, but for all the wrong reasons and even though the burger was okay, the whole experience left me with a foul taste in my mouth, and it stopped me from going back there the following two days.

I still went to the DFO food court, but I ordered elsewhere. What I did notice was their burger business was quiet in comparison to other companies during a busy lunch period.

It’s not hard to figure out why? The next day I was on Trip Advisor, and I wondered if this burger business had any reviews…and they did. There were three reviews, two of which were one-star, and one review was in Chinese.

I’m not sure what the Chinese review said, but the other two reviews were saying the same thing I experienced.

So, why am I telling you this story?

I’m telling you this because it’s important to learn from others mistakes and to make sure you’re not doing them yourself.

For example:

• Are your customers, clients and patients being greeted in a friendly manner, as though you’re pleased to see them? (Regardless of the time of the day, or moods of your team)

• Is your telephone being answered correctly? (Do you have a basic script to follow, or is everyone just making it up)

• Do your team members talk with each other in front of clients and is their conversation appropriate? (I’ve heard some shockers)

• How are your products being packaged?

The questions above are just scratching the surface of everyday decency and customer service.

Create Habits As a business owner myself, I think you should create the following two habits:

1) Whenever you visit another business if you notice something not quite right, note it down and make sure the same thing is not happening in your business.

2) When you see something good in a business, acknowledge it. Let them know you appreciate the extra effort, the friendly staff, and also make sure you’re doing this in your business.

I believe if you’re not getting thank you cards, or regular complements in your business, then you’re only meeting your customers' expectations. However, I think we should be striving to exceed their expectations.

If you like these short five-minute format shows please let me know. You can leave a comment on my website www.tysonfranklin.com/podcast or you can email me directly at tf@tysonfranklin.com

If you ever feel urged to give me a review on iTunes or another podcast platform, don't hold back the urge.

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Jay Henderson owns a business called Real Talent Hiring and is the author of the highly successful book The Ultimate Small Business Guide To Hiring Super-Stars, and today we discuss how to identify super-stars for your business and also how to avoid duds.

If you want to scale your business, grow your business and reach your goals fast, and maybe retire quicker, you need to hire the right people. The poorer hiring decision you make the longer you'll have to wait for your goals.

One of the fastest ways to ruin your business is to hire the wrong person, but hiring the right person and putting them in the wrong position can be just as detrimental to your business.

Objective Reliability Objectively measuring how people think and make decisions, is far better than subjectively measuring how people will behave in certain situations. People can always fake their behaviour, but they cannot fake how they think and make decisions.

The best thing you can do for your team is making a great hiring decision, and the worse thing you can do for your team is making a poor hiring decision.

Risk Level Employing people for your business is all about managing risk. When you're employing someone it's about the three P's:

PROTECTING the business
Accessing the employees true POTENTIAL
Thier long-term PERFORMANCE

Be In Hiring Mode Always be in hiring mode, even if you're not looking for someone right now. Nothing worse than hiring when you're desperate.

You should create a page on your website that is designed specifically to sell your business to prospective future team members and you should market this page exists. Be honest and let them know you're not hiring right now, but they can still send in their details. It's important to keep these on file for future use.

Have Clarity Clarity is the foundation. You need to know exactly who you want to employ before you write and design your ad for the position. When you do this the ad becomes far more powerful and it will pull the right person in the door.

You may get fewer responses and application, but they will be more suited to the position and will save you a lot of time.

Jay has a template you can download which will assist with this: Super-Star Hiring Profile Template

Think of your employee avatar the same way you would identify your client or customer avatar.

Catch Them Off Guard When you've selected your applicants, try and catch them off guard by doing a quick phone interview, but do it at an unscheduled time, when they least expect it. You may tell them you will call at 3.00pm, but instead, call them at 1.30pm

People are preparing for interviews so surprise them and try to throw them off the game.

Monday Morning Tip Get crystal clear on the three most important impact things you can do that will make a difference in your business and make sure your team is on the same page and they are also crystal clear on your strategy and what you need them to do.

When it comes to hiring a new employee if your gut is telling you YES...do not listen to it. Just make sure you follow the right processes you would normally follow, however, if you're gut is telling you not to hire them, always follow your gut.

If you have any questions about this podcast episode please email me at tf@tysonfranklin.com or you can leave a comment below.

Jay Henderson can be contacted at Real Talent Hiring

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Ginger Baker was the drummer for CREAM and he had one goal, to become a drummer in a band, and he had this goal way before he ever knew how to play the drums...That's the power of a true goal.

In this episode, I talk about my own goals as a 12-year old and how I got distracted by life and lost sight of what was important, and these distractions lead me down the wrong path.

If you like these short five-minute format shows please let me know. You can leave a comment on my website www.tysonfranklin.com/podcast or you can email me directly at tf@tysonfranklin.com

If you ever feel urged to give me a review on iTunes or another podcast platform, don't hold back the urge.

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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Omar Zenhom is the co-creator of the webinar platform WebinarNinja and host of the $100 MBA Show. I was super keen to learn more about webinars and how they can be of benefit to small business. Does having a webinar really help your business and can you make money from running regular webinars?

The Shift We open our conversation discussing why he started his podcast show, The $100 MBA, as a daily series, then changed it to a weekly show in 2017 and now in 2018 it's back to a daily series.

As your business changes, you've got to change with it.

A daily show requires a lot of planning and scheduling and you also need to develop systems around batching, especially if you wanted to take a vacation, but constriction of time creates ingenuity and creativity.

The Benefits of Webinars No one cares how much you know, they want to know how much you care and this is the biggest benefit of webinars, they build trust.

You can't build trust on a sales page, a youtube video, or a website because there is no interaction. When someone has a question they want it answered straight away and this can only be done on a webinar.

Therefore webinars are a great teaching platform.

People are also more inclined to buy something from someone they can see.

Strengthen Relationships Even though webinars are great for building trust and attracting new clients into your sales funnel, they are also excellent at strengthening relationships with your existing clients.

Every business can benefit from webinars and the benefits of WebinarNinja is it's easy to set up.

FREE OFFER - The Webinar Blueprint

Q & A Webinar To get started a Q & A webinar is an easy way to begin because it requires no preparation.

When you're giving advice and answering questions with attendees it will give you some insight into their PAIN POINTS, which can be used to create future webinars.

Quitting Social Media Omar quit social media in September 2017 and since then he has got so much time back.

He asks 2 good questions:

Is being off of social media detrimental to your business?
Does business really get done on social media?

Monday Morning Tip Add value to your customers' experience in some way and make it a win for them, by creating content.

If you like to write, start a blog. If you like video, start a youtube channel, and maybe create an infographic. If it's useful you will be thanked and ranked by Google.

Ask yourself, what can I produce that is just helpful?

Connect with Omar Zenhom If you want to connect with Omar I would suggest sending an email via his WebinarNinja and $100 MBA websites, since he is currently off social media.

8000 Word Blog - How To Run A Webinar

If you have any questions about this podcast episode please email me at tf@tysonfranklin.com or you can leave a comment below.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Last week I spoke at a 2-day event in Brisbane called IN BUSINESS IN HEALTH and Glen Richards, one of the Sharks from the Australian Shark Tank, gave a 45-minute presentation about his journey from a country kid in western Queensland all the way through to becoming the newest member on the Shark Tank.

It was an inspiring story and it made me realise that success is possible for anyone willing to put in the hard work. Some of the information and success traits shared by Glen Richards overlapped with an upcoming podcast episode I recorded recently with Wilson Lawrence, which is scheduled for release in about a months time.

Wilson Lawrence and I talk about 5 Ways to Approach Adversity and I thought these five traits fitted in perfectly with Glen Richards story, so I've taken a snippet from my upcoming podcast with Wilson and thought I would share it in this weeks Five Minute Friday because the information is so good.

5 Ways to Approach Adversity 1. Have confidence

Keep perspective
Schedule Action (Have Intention)
Ask for help
Honour the struggle

Successful People Also Show The Following Traits 1. They are prepared to put themselves out there. They take risks.

They are willing to work harder than most people.
They are willing to take advice from others, not just when times are bad.
They associate with like-minded positive people.
They never forget where they started, and they know where they're going.

I hope you found this short episode helpful and if you have any questions please email me at tf@tysonfranklin.com or you can visit my website www.tysonfranklin.com and leave a comment.

Also, if you've gotten some value from this episode, or other episodes, please tell your friends and if you get the chance I'd love a review online.

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Travis Chappell is a networking master and he resides in Las Vegas Nevada. He is the host of a very successful podcast Build Your Network and Facebook Group Build Your Network BETA.

Why Networking? Networking is the best way to accelerate growth in life, regardless if you’re an entrepreneur, a doctor or if you're working 9-5 and working your way up the various management levels.

By building relationships with people you will accelerate your career a lot faster.

Networking At Conferences You need to have a strategy and plan in place before you attend the conference. Your goal is to build friendships and true real relationships. Don’t over complicate it.

Don’t become Networking Ned – the person who runs around throwing business cards in everyone's face and then running off to the next person, but also don't be the other extreme, the person who is too scared to throw business cards around so instead, they do nothing.

Expectations Networking at a conference starts before the conference even happens. You need a list of things you really want to accomplish while you’re at this conference

Know your expectations: I want to meet twelve new people, or I want to meet three people in a specific niche. You may want to meet someone that does what you do.

What are your goals for the conference? You need CLARITY: If you want to meet someone specifically at an event, you need to prepare a few months out, because at the event they will be swamped by people who want to meet them, so you need to stand out from the crowd.

Send them a note, a card, or something you know they are going to like (t-shirt). Don't just connect with them on social media.

Then when you go up to them at the conference, they will know you straight away. This will help you differentiate yourself from the crowd.

Conference Buddy There are two reasons you need a conferencing buddy. 1) it makes introductions much easier, and 2) you’re never standing alone.

Smaller Networking Groups Every town has small networking groups such as BNI and Chamber of Commerce, and because these groups usually meet weekly or monthly there's going to be more time to build a long-term relationship, so there’s not as much prep needed prior because you know you’ll see them again next week or month.

Unique Value Proposition (UVP) What are you going to say when someone asks, what do you do? You need to think about this and have a good answer prepared. This is your UVP and it needs to be short and sweet.

The Eyebrow Test When you tell someone what you do, if their eyebrows go down, you’ve confused them, but if they go up you’ve captured their interest.

If you talk too long (60 seconds) and verbally throw up all over them, there’s going to be fewer questions and therefore less engagement.

You need to keep the conversation loop open.

Social Media Networking Facebook Groups is like attending 12 different networking conferences in one afternoon.

Always network in Facebook Groups the right way by adding value to the group. Don't use it to try and promote yourself.

Ask questions and also answer questions in the group. Be engaging. Only then will you be able to connect with them as friends and take the relationship further.

Profile Photos & Bio If someone is interested in networking with you they will go and look at your social profile, therefore you need a professional or semi-professional headshot, a simple Bio explaining what you do and a good cover image.

If Facebook is not your thing then it’s fine to have a photo of your cat.

Travis has written a FREE eBook that you can download from his website about improving your social media networking skills - www.buildyournetwork.co/fb

Three Tips 1. Put yourself in situations to succeed 2. Don’t be afraid to move where the opportunities are 3. Most people will say YES

"THE SHORTEST RUNWAY TO YOUR GOALS IS WHO YOU KNOW"

Monday Morning Tip Be Grateful: Start your day focusing on all the positivity in your life and business.

If you have any questions about this podcast please email me directly at tf@tysonfranklin.com

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

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This weeks Five Minute Friday is based on a blog article I wrote on my website back in 2015, titled Helicopter Marketing and I thought it was time to take it for another spin.

I've been preparing all week for a presentation I'm doing in Brisbane and at the IN BUSINESS IN HEALTH conference for recent allied health graduates and newly established business owners and I've seen a lot of small business owners, not just in the health industry fall into a bad habit of helicopter marketing.

I hope you enjoy this podcast and if you have the time please read my blog article from 2015.

SAVE THE DATE: 17th - 18th August 2018 - Communication, Persuasion & Influence conference in Cairns.

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Mark Minard is an entrepreneur, speaker, best-selling author of The Story Of You, podcast host of Elevating Beyond, Owner & CEO of Dreamshine and lives in Columbus Ohio.

We opened our conversation today talking about growth: As you grow and move out of your comfort zone it can sometimes feel quite lonely, however, over time you will meet other people going through the same thing because phenomenal attracts phenomenal.

Like Minds Like minded people just seem to find each other. It’s these connections that make you stronger, and it's important to nurture them and not take them for granted.

You need to learn from what others have done before you, and you need to tune into where others are getting their information. What are they reading, what are they listening to and what events are they attending?

Information Is Far More Assessable In today’s modern world information is far more assessable, but there are two sides to this, and you need to be extremely careful.

On one side there are people with vast business expertise and experience, and they openly share what they have learnt. On the flipside there are a lot of people that have hit a high level of social media status, who are now speakers and bestselling authors, but they’ve never actually done it themselves.

The main concern is when they do a Q & A session and their answers are all theory based, there is no real-world experience. They will answer a question with…here is my five ways to…

They never give real examples because they have none to give.

Elevating Beyond Business Mark started the Elevating Beyond Business Program because people need advice from real business people, not just from people with high levels of social status.

A Doing Statement A doing statement is far more important than your mission statement. What are you doing or planning to do right now to progress your business or career? There have been a lot of large companies with mission statements, and in the end, they were corrupt, even though their mission statement said integrity.

Finding Your WHY Is Not Important How do I find my WHYis a common question, and Mark says just keep doing and following your gut, and you’ll find your purpose. Your purpose cannot be forced upon you; it will come as you go through different seasons in life.

January First There’s no point starting new goals when you haven’t finished your goals from last year. January 1st is just another day on the calendar. It's okay to use January 1st to reflect on the previous year and to reset, but don’t use it as an excuse to give up on your goals from last year.

Seasons of Sacrifice As an entrepreneur, you need to be obsessed with what you’re doing, but you also need to be aware when you’re doing too much.

As the leader, everyone in your business is watching you, so if you’re showing them all you care about is work and not your family, you’re telling them that’s what’s important.

There will be times throughout the year when you need to sacrifice time with your family and be at work because it’s busy. These busy times are called Seasons of Sacrifice, but this should never become the norm.

You Need To Communicate It’s important to inform your family knows when you’re busy and to let your business know when it’s family time. It all comes back to working on your communication skills.

If you spend too much time with your family and neglect your business, your business will fail, and if you spend too much time at work, your relationship with your family will fail.

From day-to-day, week-to-week and month-to-month your life-wheel may be out of balance, but over a period, like a year, it should balance itself out.

Recharge Sometimes we need to unplug completely and take time off to remove all the junk from your brain, and by doing this, you will create more space to take in new information and be more creative.

Systems are essential as they allow you to take time off.

Twist It & Follow Your Gut When you take in information from events, podcasts, books, business coaches, etc. you need to put your twist or style on what you have learnt. Don’t become a pure carbon copy.

No football team will win without a coach, but it’s important to take the game plan and modify it to what is happening on the field. You need to make decisions based on what is in front of you.

You need to follow your gut because 9/10 times it will be right.

You must go through terrible on the way to becoming great - Mark Minard.

Monday Morning Tip Make sure you smile and if you have a team make sure you say good morning to everyone. You need to have intentional gratitude. Be grateful that you have a business. It may not be where you want it to be right now, but it’s so much further ahead of where it was when you began.

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com

If you want to connect with Mark Minard he can be found on Facebook, Linkedin and Instagram he is @mark_minard. His podcast Elevating Beyond is worth tuning into and his book The Story of You can be purchased from all online book retailers.

MARK’S FREE GIFT: Persevering The Wide Open Seas Of Doubt: A Parable Of Entrepreneurship

https://www.elevatingbeyondcomicbook.com/freebook

Remember to SAVE THE DATE 17th – 18th August 2018 for my Cairns event Communication, Persuasion & Influence.

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

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Every year I choose a word to use for my yearly focus. I've found it keeps me on track. I’ve only been doing this for the past few years, and for me, it works extremely well, so maybe it's worth considering yourself.

In 2016 my word for the year was ABUNDANCE When you look up the word abundance it means a state or condition of having a copious quantity of something…plentifulness.

So you need to choose your mindset, do you want abundance or the opposite of abundance, which is scarcity...or lack of.

Which word do you think will produce a more positive outcome for your year?

In 2017 my word for the year was LEARNING I joking use to say that 2017 was my year of learning and 2018 was my year of earning. (Let's see how 2018 pans out)

Now this doesn’t mean I'm switching off my learning in 2018, it’s just I now have a different word to focus on

So my word for 2018 is CONNECTION. I want to connect with as many people as I can, not just in my local area or country but worldwide, and when I say connect, I don’t mean just collect more friends or followers.

It’s important to go beyond getting LIKES – it’s about engaging with people.

A connection is not just about connecting with people myself, it’s also about bringing other people together. If I see an opportunity where two people I know can be mutually beneficial to each other – then I’m going to introduce them.

Today's Connections Today I was doing a podcast recording with Cindy Rodriguez for an upcoming episode (#32) and after our conversation, I said I knew someone who would be a perfect fit for her show, The Fierce Entrepreneur, so I put her in touch with Dennis Friebe who was my guest on Episode #16: The Brilliant Mind of A Magician.

Today I also received an email from Dr Nimesh Patel letting me know how much he enjoyed my short 5-minute podcast episodes and I can't thank him enough.

In fact, it was his email that prompted today’s episode.

No matter what we’re doing true success comes from connecting with people and the deeper the connection the more rewarding the connection.

It's More Than A Like It’s easy to listen to a podcast to and from work or while walking, but if you're enjoying it, stop for a moment and send the podcast host a message or an honest review.

The next time you're scrolling through Facebook or Instagram, don't just click like or love, instead make a comment on the photo or video, and if you really enjoyed it, share it.

Like I said CONNECTION is my word for the year, it doesn't have to be yours, but if you do choose to connect with people at a deeper level you're going to have a more enjoyable life.

If you have any questions about this podcast or podcast notes please email me at tf@tysonfranklin.com

If you have purchased my book I'd like to thank you. If you're still sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.

And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.

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Dr Jesse Green was my guest on Episode #12: The Recovery Paradox and after we concluded that particular episode we kept talking and eventually moved onto the subject of branding and his favourite band ACDC and what he believes made ACDC one of the biggest bands in the world.

I asked Jesse if he minded if I pushed record and fortunately he said yes because we have captured some absolute gems in regards to branding, brand personality, living up to your brand and how he uses ACDC in his business to connect with his clients.

Authenticity is Critical Branding, when done right, creates an emotional response whenever you see that brand, which is why you must always tell the truth.

If your brand tells the truth you never have to think about your story.

Living Up to The Image Whatever image your brand puts out to the world it has to be one that you can easily live up to.

Never make out that you're perfect when you're not. Be honest about your successes and also your failures.

If your brand was a person who would it be? Dr Jesse Green is in partnership with his wife and admits that if his dental business was a person it would be Audrey Hepburn.

His consulting business, however, has a different brand personality, but in a lot of cases, your brand is going to be an extension of the owners' personality.

ACDC has been on brand for 40 years, which is why they have been so successful. If they suddenly started dancing on stage, like a boy band it would just be wrong.

It's About Connection Dr Jesse Green openly admits being a mad ACDC fan and if he can he will play their music in his dental business and also at his Practice Max events.

Connecting with people, patients, clients and customers is about being real and being human.

Naysayers Don't give criticism too much weight and always ask yourself if their comments are valid.

Never get hung up on, or try and make changes based on the opinion of one or two people. Instead, listen to the hundred who talk positively.

Final Piece of Advice Focus on the fundamentals and understand what drives your business forward. It's all about managing your TIME, ENERGY and PRIORITIES.

To learn more, check out Dr Jesse Green's Website and tune into his weekly podcast show The Savvy Dentist.

If you have any question please feel free to email me directly at tf@tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores, but if you're not sure you can download the first 16 Pages for FREE.

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Businesses that fail to have systems also fail to reach their full potential.

Here are my seven reasons why every business needs to have systems:

Improved Productivity
Greater Client Satisfaction
Fewer Mistakes and Errors
Better Accountability
Less Reliance On The Business Owner
Improved Training
Consistency

" A good system shortens the road to a gaol"

- Orison Swett Marden

For more detailed notes please visit my website tysonfranklin.com/podcast

If you have purchased and read my book I'd like to thank you. If you're still sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.

And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.

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Kathryn Kemp Guylay is the author of six best-selling books, the host of two podcasts, the Mountain Mantra Podcast and Positive on Publishing Podcast. She is also a professional speaker, business coach, entrepreneur and proud mum, and she resides in one of the most beautiful places on earth Sun Valley, Idaho.

Kathryn speaks from experience and during our conversation we discuss entrepreneurship, writing and publishing, nutrition, meeting the President of The United States and Michelle Obama, and why making everything fun is so important.

Entrepreneur Energy Most entrepreneurs have their minds switched on at all times and a lot of people wonder where they get their energy from? Here’s the answer: If you’re passionate about what you’re doing you can go all day.

Many small business owners get tired because they’re doing something they don’t really like and there’s no passion.

Entrepreneurs don’t get tired because they’re doing things that are interesting and usually things they love to do and this is a renewing source of energy.

Steve Jobs would ask himself, am I excited about what I’m doing today? If he wasn’t he would change it.

Associated Fluency Sometimes things that seemingly look unrelated are very much related. Steve Jobs took a calligraphy class at university and it was this class that taught him about fonts and design that became a big part of Apple.

Move Your Body You can learn better by listening and moving your body at the same time, which is why walking and listening to podcasts works so well.

When you clear your head by being in the present moment, you will get clarify and new ideas. Make sure you use your phone to record your thoughts, because they’re usually the good ones, when your mind is clear.

6 Step Process to Start The New Year Step 1: Close out the previous year - Take time to celebrate your accomplishments, new skills and new relationships, but also review and learn from the mistakes you made.

Step 2: Clutter Clearing: You need to make space for the new year ahead, just like thinning out your garden each year so new plants can grow and flourish.

You need to physically get rid of stuff and here’s the challenge. For 9 days in a row throw out 27 items per day, which will total 243 items you get rid of. You’ll be surprised how good this makes you feel.

To see the 6 steps in detail you can download Kathryn’s FREE GIFT – 6 STEPS TO YOUR AMAZING 2018

Thinking is a limited resource so simplifying things in your life is a great idea.

Positive on Publishing Podcast This podcast came about because there’s so much pain in the publishing world and 80% of people want to write a book, but the process has got to be fun, or otherwise they won’t do it, or they’ll get burnt.

Publishing is a complex industry and everyone says all you need to do is take action, but first you need preparedness.

You also need to understand the publishing options available and what’s best for you. Should you self-publish, create an eBook, use CreateSpace or try a traditional publisher.

Make Everything Fun Website Kathryn created the make everything fun website and single Facebook Page so everything was in one place.

If you have too many websites to manage, it’s like having too many shirts to choose from, it once again takes up mental energy.

It’s all about simplification.

Some people like nutrition and some people like writing. By having everything on one website and one Facebook page it lets your audience see what else you do. You may be surprised that your audience in one area is interested in other things you do.

Monday Morning Tip Eat That Frog: Before you go to sleep each night you need to know what your most important task is for the next day and you need to do that first before anything else.

You may not get it all day in one day, so give yourself a time limit and schedule others days for it’s completion.

Don’t get dragged into OPA: Other Peoples Agenda.

Other Links:

Ketchum Innovation Centre

All of Kathryn's Books:

Make Wellness Fun website

Fiesta Cassorole Recipe

Don't forget Kathryn’s FREE GIFT – 6 STEPS TO YOUR AMAZING 2018

If you have any questions about this podcast blog please email me at tf@tysonfranklin.com

If you have purchased and read my book I'd like to thank you. If you're still sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.

And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.

Dr. Tyson E. Franklin

https://www.tysonfranklin.com

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I don’t care what type of business you have, or how good your customer service is, you’re going to eventually have a few difficult clients, the ones that make you want to stay in bed on a Monday morning and not go to work.

And worst of all, they will think their behaviour is perfectly normal and acceptable, not realising they're complete tools.

Bad Client Traits You need to learn that most difficult clients – actually let’s call them what they are, “bad clients” – exhibit the same traits.

See if any of the following sound familiar to you:

They complain about your prices
They’re rude and stubborn
They’re always requesting discounts
If you give them an account they always pay late

You know the clients I’m talking about. We’ve all had them and your business will continue to have them, unless you limit your exposure to them.

Indentify Blowflies Early You need to identify them early and get rid of them as soon as possible. Getting rid of bad clients frees up your time to see more good clients and it makes your whole work environment far more pleasant.

My brother is a Dentist and we refer to Bad Clients as Blowflies, and together we have come up with a term called The Blowfly Principle.

Now this may sound a little crude, but it fits perfect for these types of clients.

Let’s say you’re standing in your front yard talking to your neighbour and you notice dog poop on your foot- path. Nothing-unusual there, and suddenly a blow fly passes in front of you and lands on the dog poop.

Of course you keep talking and think nothing of it, but then all of a sudden something else flies past your face! What do you think it was?

Was it a bird? No!
Was it a plane? No!
Was it another blowfly? Yes, because blowflies attract more blowflies!

Blowflies Attract More Blowflies Bad Clients are similar to blowflies, because Bad Clients will attract more Bad Clients, because people associate socially with people who are similar to them.

They’ll talk about the weather, which movies they’ve seen and which services they like and dislike. Bad Clients, if you keep them, will tell all their friends that you are the best business in the world because:

They can arrive late and you never complain about it, which is perfect if the midday movie runs over the scheduled time.
They can cancel on the day without any penalty, which is important if the girls at the local club decide to meet for coffee and cake at the last minute.
If they decide not to attend at all because something better came up there is no penalty, which is perfect for those days when they just couldn’t be bothered picking up the telephone and letting someone know they’re not coming
And here’s the best one – If they complain about your fees you will give them an immediate 10% discount, which is great because booze and cigarettes are getting expensive.

Must Play By Your Rules Do you really need to have these types of clients in your business, or would you prefer they visited your opposition? I have politely removed many clients from my past businesses and I make no apologies for this.

It’s my business and therefore everyone must play by my rules.

Of course Bad Clients, or blowflies, are a very small percentage of your total clientele and the majority of people will be a pleasure to work with, however it comes back to the type of business you want to have and how strict you are with discounts and accounts.

Remember...blowflies love a good discount and accounts.

The Blowfly Principle has been taken from Chapter 6 of It’s No Secret There’s Money in Small Business and the rest of the chapter talks about:

Identifying your ideal client and target market
Attracting the right client
Breaking your clients into A, B, C and D Categories

I’ll leave you with this quote, which I believe is quite fitting for this artilce and podcast blog.

“You can’t make everyone happy, you’re not a pizza.”

Power of Positivity

If you have any questions please email me at tf@tysonfranklin.com

If you have purchased and read my book I'd like to thank you. If you're still sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.

And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.

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My guest today is Dr. Dave Weiman who is a Management Psychologist in Philadelphia. He holds multiple Masters and Doctorate degrees and is a sort after speaker, executive coach and pre-hire assessment specialist at Weiman Consulting.

In this episode Dr. Dave Weiman explains the 'Psychology of Commitment' in relation to gatherings and events and why our relationships with our so-called social media friends are not as strong as those we have human contact with.

We also discuss: * The psychology behind decisions people make * Why people respond differently depending on how you communicate with them * Old style written invitations versus online invitations

Holding an invitation in your hands holds so much more power. There's something about touching it that brings more commitment and this is something a screen cannot do.

Facebook Invitations When you're invited to an event on Facebook there are twenty-five others things happening on the screen competing for your attention, so the invite can be lost in all this distraction.

Therefore how an invite is delivered is a big part of the problem, or so-called lack of commitment.

Social Media Is someone really a friend if you've never met or spoken to them one-on-one. Social media, virtual get togethers and online events have created superficial relationships.

Because these relationships can be created so easily there's a collapse in any real commitment.

Emotional Connections You will always get more commitment if there's an emotional connection to a person, place or event. It's hard to develop an emotional connection to a computer screen, and your brain can tell the difference between a real interaction and one that is not real.

This is why handwritten physical notes have more meaning than an email.

High Touch - Low Tech Holding a card in your hand engages our senses and if this card is scented in some way it sets off even more senses and this builds the emotional connection even further.

How To Improve Attendence * Make sure you contact past participants and ask what they would like to see at your next event. This creates BUY IN to the upcoming event and creates a core group of future influencers. * Use photos from past events of people smiling and having a good time, especailly photos of yourself. This shows Social Evidence. * Create curiosity by promoting and using the SAVE THE DATE concept. This gets there attention first. * Deliver the Invitation. How we deliver the invite is extremely important. * Make sure you have a PLEASE REPLY date, not RSVP. * Give options on how they can reply * Don't be afraid to use the phone to invite, or follow up afterwards.

Get Noticed If you want more commitment from people you need to have more connection and the best way to do this is to not follow the crowd. If everyone is sending emails, Facebook invites and E-cards, do the opposite, send handwritten messages, hardcopy invites and real cards that open and have meaning.

If you have any questions about this podcast blog post please email me at tf@tysonfranklin.com and if you'd like to connect with Dr. Dave Weiman he can be contacted at Weiman Consulting, or on his Linkedin profile.

Also if you've enjoyed this podcast episode please share with your friends and if you happen to be near the review button on your podcast platform, I'd love your honest review.

My There's Money in Small Business event is Cairns will be on the 17th - 18th August 2018, so as Dr. Dave Weiman said SAVE THE DATE.

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In my book, It’s No Secret There’s Money in Small Business I touch on seven marketing myths and the reason I wanted to talk on this subject was because many small business owners still believe these myths are true and it’s holding them back from being successful.

Myth 1: If I do marketing I’ll be promoting my competitor
Myth 2: Marketing is just advertising isn’t it?
Myth 3: Marketing is unprofessional
Myth 4: Marketing is expensive
Myth 5: Marketing attracts bad clients
Myth 6: Marketing takes a lot of time
Myth 7: I need to pay big dollars to get a business coach

If you have any questions, or you have additional marketing myths you’d like to share please email them to me at tf@tysonfranklin.com

If you have purchased and read my book I'd like to thank you. If you're sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.

And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18th August 2018.

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Matt Hanham is a Perth based entrepreneur, investor and consultant with a passion for small business, technology and wealth building.

He is the director of Visible and host of #Amplify Your Business podcast.

He also has one dirty little secret that he likes to keep hidden; he’s also an accountant, but lets not tell anyone.

Seriously though, Matt’s brief accountancy career was really just one building block in his business success. He has a creative mind and he likes using financial reports to spark his creativity, but he does not like creating the actual financial reports himself.

Illness At an early age he got very sick and hit rock bottom and this is what drove him to want to have his own business.

He looked at buying an existing business but when he looked at the sale price, $300K, he didn’t have the money, but he knew he wasn’t afraid to do the work, so he started his own similar business from scratch.

“When you start something from scratch you start from zero, but you’re also in control”.

Mistakes Matt had an insolvency background and saw all the mistakes other people made in business, but even with this insight he still ended up making all the same mistakes himself.

You have to keep your ego in check, because if it’s telling you, ‘I don’t make mistakes’, this can be really dangerous.

In the corporate world it can be much easier where you have a team and everyone has different roles, but this is not the case when you work for yourself.

When you work for yourself you need to be flexible, be aware you have blind spots and ask for help.

Any mistake can be rectified as long as you don’t let it fester too long.

The Giant Leap Matt forced himself to take action by refinancing his house, put all the money into an offset account, took a four week holiday and then came back and made the decision that he needed to start a business.

You need to be an action taker, because taking action creates momentum, but always remember that money is import, but your health is far more important.

The Business Pivot Matt’s current business, Visible, www.visible.com.au, initially started as an SEO, Google Adwords and web design business, basically a traditional agency.

But he realised his business has to change to the changes in the digital landscape. It had to pivot to survive.

There was a shift of attention. More people have their mobile phones with them, more so than doing a search on their desktop. So you need to be where people have their attention.

The Losses This is why Visible had to switch focus towards social media and content creation. With the pivot his business did lose a few clients, he had to buy out his business partner; because there was no longer any congruency in their thinking and direction, and basically it was a painful period.

So what does Visible do? They basically help small businesses owners amplify themselves online

How does Visible work with a client? Step 1. First we work out who your target audience is.

Who is it that you want to talk with and attract to your business? This is the Discovery Process.

Step 2. Then we help work out your strengths?

If you’re good at producing videos we’ll assist you to head down that path. If you’re better at writing – we’ll help with your blog post.

Step 3. We help leverage their time. Most business owners are time poor.

The Goal: to work out the best and fastest way to extract information, or content about their business and distribute it everywhere we can on the internet, as long as it matches their target audience.

Different Frame of Mind A potential client may be on INSTAGRAM because they want to browse through pretty pictures, whereas on FACEBOOK they may be more inclined to watch a short three-minute video, because they’re in a different frame of mind.

People are looking for different things from the different social media platforms.

Creating Content A burger shop may shoot a 2-minute video preparing a burger, but from this you can create multiple 15-second videos and still shots, which can be posted onto YOUTUBE, FACEBBOK and other social media platforms, using different text and layouts.

For example a client may have a raw podcast file and from this Visible can complete the full episode, audio snippets, photos and quotes.

What Does Your Customer Want? What will work best varies between businesses. It’s all about what the consumer wants to see.

For example a thirty-five year old female hairdresser will have different needs and wants to a fifty-five year old male mechanic.

Consistency Is The Key Many business owners like to do their own social media marketing, the only problem is most do it in a flurry for one week and then they stop.

This is why using an agency can be a good idea. Visible can take over the workload, or help them set up systems.

What is Micro-Story Telling? It’s about letting people know what you’re up to and what you’re like, as a business owner. It helps people relate to you on a personal level.

Posting a photo eating a burger with your family shows you like burgers and you also like to hang with your family. At our core we are community driven.

Micro-Story telling comes from providing micro-content. These small bits of content when put together tell a story.

Authenticity Counts If you share who you are you become more authentic. If you’re not sure what to post, try something and see what sort of response you get.

You may start with a photo of a burger and next you could share a video of something you’re having problems with.

Eating Your Own Dog Food For years Matt was helping people with their online social profiles, but not doing it himself or for his business. He eventually realised he couldn’t be telling people to do something that he wasn’t doing himself.

He started by shooting videos around the office and creating a weekly VLOG, which was posted on YOUTUBE and Facebook.

Important lesson from this: When he started doing it for himself, and spending his own money he learnt a lot and was able to offer a better service to his clients.

It’s How We Communicate Today Micro pieces of content help tell our stories – Micro-Story Telling

Businesses can no longer switch their minds off to what they do digitally and just concentrate on their business.

It’s like saying we won’t answer the phone anymore, or in 1987 saying you didn’t need a fax…YES YOU DID. Social media is just how we communicate with other today.

It’s Not Always Easy Posting on social media is a simple process, but it’s not always easy, so to make it easier, simply identify what you’re passionate about and use it in your social interactions.

For example, if a Lawyer is passionate about golf he or she can post photos playing golf, visiting gold courses, articles about golf and latest golfing news on their social media pages.

This all helps connect with their clients, especially those that love golf.

It’s no different to 30 years ago where the Lawyer would go down to the local golf club and network on the 19th hole. Instead of being one-to-one, it’s now one-to-many.

Monday Morning Tip Open up your primary online platform and if you don’t have one yet start with Facebook, and just post something.

If you don’t have a business page yet, post something about your business on your private page.

Just write a simple update. Today I’m going to do this in my business, and then repeat this for the next 7 days. If you can do this you’re onto something and then just keep going and don’t stop.

You have to build a micro habit to get started and then grow from there

Matt’s Contact Details

Personal social pages: @MattJHanham

Visible can be found @TeamVisible

The podcast is #Amplify Your Business & Simple Minds podcast.

Website: www.visible.com.au

If you have any questions about this podcast episode please email tf@tysonfranklin.com

Also, if you haven't read my book It's No Secret There's Money in Small Business you can download the first 16 pages for FREE to see if it's your type of business book, and finally if you want to get more people throuhg your front door, you may like to downlaod and read 12 Secret To Get More People Through Your Front Door.

Finally, dates for my There's Money in Small Business event has been schedule for the 17th-18th August 2018 in Cairns. More details coming soon

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Well, we’ve made it to the end of week one, 2018 and by now I would imagine you’ve probably seen at least fifty or so post about making New Years resolutions and setting goals.

If you haven’t, you’ve either been incarcerated the past week or lucky enough to be on a cruise ship with no Internet.

So is this podcast about setting goals for 2018? No it’s not. It’s about reflecting on the past week and seeing how you feel about it.

Would you say your first week back at work was a hit or a miss, or maybe it was somewhere in between? I would honestly say my week was definitely somewhere in between.

So how did you do? Did you achieve everything you wanted to get done, or did you achieve very little, because busyness got in the way? You need to answer this question.

I heard two quotes this week that I think are worth repeating.

The first one was from the Born to Write podcast with guest Pat Flynn and it wasn’t exactly a quote, he was making reference to a book titled, What Got You Here, Won’t Get You There, by Marshall Goldsmith.

If you care to Google this title there is a mountain of FREE information worth reading, but to give you a very brief idea of what he’s talking about; he explains it’s our habits that often hold us back from making that huge leaps forward in our careers.

Check out this extract by Marshall Goldsmith: The 20 Bad Habits – Challenges in Interpersonal Behavior.

Now if you think about your own week, how many things did you do, or not do, out of habit?

Remember, not all habits are bad If you woke up early and dove head first into your most important task for the day and had it knocked over before the rest of the household woke up, you’re a champ and that’s a good habit.

So what type of activities are we talking about? * Blog article for your website * A financial report * Editing an audio or video file * Morning workout or yoga session * A household task that needed doing

The point is your doing something worthwhile that adds value to your day and to those around you.

In contrast, if you slept in, or you woke up early and immediately checked your emails and social media pages, and that’s all you did before the house was alive with activity, then that’s not a good habit.

Controlling Actions So, taking all this into account how would you rate your week? Was it a hit or a miss?

Did you control your actions, or did your actions, or should I say habits, control you?

I’d love to tell you my week was perfect, but I’m going to stick with it being somewhere in between.

It’s about reflection If at the end of each week you can reflect and honestly rate yourself I think you can consciously eliminate your bad habits and replace them with good habits.

This leads me onto the second quote I heard this week from my friend, Wilson Lawrence, who hides up in the hilltops of Germany, and he got it from the Order of Men podcast:

‘To change the output of your life you’ve simply got to change the input’.

As Wilson says, how simple is that? It’s very simple.

Garbage In, Garbage Out If you remember the old computer phrase, garbage in, garbage out, this was exactly what they were talking about.

If you input incorrect or poor quality information into a computer it would produce faulty output.

Therefore you should be thinking of your brain the exact same way, garbage in, garbage out.

What are you putting in? Have you considered what goes into your head on any given day? We’re surrounded by negativity.

It could be negative co-workers, or negative friends and family, and if you’re watching the news, whether it’s on TV or online, your head is being filled with garbage.

To counteract this you’ve got to fill your head with good stuff as well. Of course you’re listening podcasts, which is great, but you need to pay attention to who you’re hanging with, especially when you have a choice. You also want to read good books.

Conclusion If you can combine the book title, What Got You Here, Won’t Get You There, with the quote ‘to change the output of your life you’ve simply got to change the input’, and if you read it aloud every day as a reminder, I believe you’ll have far more hits than misses over the next fifty-one weeks.

If you have any questions about this podcast episode, or feedback from previous episodes please email me tf@tysonfranklin.com

Also, dates have been set for my There's Money in Small Business Conference, Cairns 17th - 18th August. Booking details and list of speakers coming soon.

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Tim Hyde is based in Canberra and runs a successful marketing agency called Win More Clients. As Tim points out, your digital presence, marketing automation, your social strategy and your brand are all pieces of a much larger puzzle.

Uncle Scrooge Tim was inspired at the age of six by Golden Books Uncle Scrooge. He didn’t quite know what Uncle Scrooge did, but he knew he owned businesses and made a lot of money.

This inspired six-year old Tim to create his own circus and charge his friends to attend. It was at this point he got hooked on the idea that people would give you money if you made them happy.

Marketing Maturity Many companies do not understand that there are multiple stages in a customer lifecycle and you need to nurture your customers onto the next stage of the cycle, it doesn’t happen by itself.

Most traffic that comes to your website leaves straight away, which is good because you didn’t want them to begin with, they were just tyre kickers.

Some are ready to buy immediately, which is also great, but there’s a huge group in the middle that are your potential customers.

This group needs to be nurtured until they know, like and trust you, and only then will they buy from you.

Customer Lifecycle It’s all about having patience and diligence to nurture the relationship and you need to understand the customer lifecycle and where that customer is at any given point in time.

Don’t Sell On The First Date You don’t ask someone to marry you the first time you meet, but often companies try to sell to someone straight away, and yes some people are ready to buy right now, but most are not.

In a relationship a person must first know, like and trust you. As you build the relationship over time, only then can you ask them to marry you and from there you have an engagement, a wedding and a honeymoon, but it doesn’t stop there.

To continue the relationship into the future you must continue to nurture it, by celebrating milestones, such as anniversary’s and birthdays, surprise gifts and date nights.

So even though we can survive on one relationship, our businesses can’t, it relies on hundreds or thousands of relationships and all these relationships will be at different stages in the customer lifecycle.

Frequency of Purchase Do you know your clients / customers frequency of purchase? It’s no surprise why ALDI, Coles and Woolworths put catalogues in your letter box every week, it’s because they know most people shop weekly. It’s not about this weeks specials, it’s about continuing the relationship.

Look at the entire customer lifecycle and ask what are you doing really well, where are there holes in your business and where can you get some quick wins by plugging some holes.

Facebook Live Some businesses will jump onto FACEBOOK live because it’s popular, but they never stop to think where their customers are in their lifecycle and does FACEBBOOK Live really fit.

What’s the purpose of doing Facebook live?

Are you putting out the wrong message? If you are and if you continue to do this it will put people off and they may never come back.

For example, if you were in a bar and walked up to a young lady and immediately started talking, but she clearly wasn’t interested, you need to stop, otherwise you will become annoying and the bouncer will ask you to leave.

People Buy From People Do you know your Brand Avatar? Do you know the personality of your business? If your business was a person would it be fun, quirky, likeable, or trust worthy. This personality forms the culture of an organisation and attracts certain people who want to work there and it also attracts a certain type of client.

Client Avatar: Who is your perfect client? Just saying a male or female between the ages of 30 and 40 is no longer good enough. There’s a lot more to it.

Business Avatars and Client Avatars must align.

Avoid Disconnect If someone ends up on your landing page or website and what they’re searching for cannot be found, it creates disconnect and distrust.

A person that feels uneasy will not purchase.

Have you ever gone to a restaurant with a certain perception of what it will be like, but then it did not match the experience. More often than not you will not go back. Sometimes you won’t even walk through the front door, purely based on how it looks.

First Language and Second Language Every industry has their own jargon and when we don’t understand the conversation it makes us feel inadequate and stupid. When we feel this way what do we do? It’s simple, we don’t purchase.

When we don’t feel comfortable we won’t take the next step with that business.

Know, Like & Trust Relationships are built on likability, credibility and visibility and when you’ve got those three things, when people know, like and trust you, it’s not a question of IF they’re going to work with you, it’s just a matter of WHEN.

Trust means are you credible.

If I know and like you, but don’t think you have any credibility, we’re not doing business.
If you’re visible and credible, but not likeable, we’re not doing business.
If you’re likable and credible, that’s fantastic, but I don’t know who you are, I can’t give you my money.

You’ve got to tick all of these boxes and remember that we’re building a relationship with our clients over time.

Plug the holes Often you don’t need more new clients, you need to plug the holes in your relationship lifecycle. You need to know where you’re losing your existing clients.

Generating new business from people that don’t know you is time consuming and an expensive exercise, especially if they’re leaking out of your business just as fast as you’re putting them in.

Tim’s Monday Morning Tip Go back to all your existing clients, assuming you have a database, and ask them, HOW CAN I HELP YOU? That's Brilliant.

To connect with Tim visit his website: https://www.winmoreclients.com.au or you can email Tim at tim@winmoreclients.com.au

Tim also has a free eBook that can be downloaded directly from his website called The Sales Machine. Simply go to his website and click on Free Stuff.

If you have any questions about this podcast episode please email me at tf@tysonfranklin.com and if you're enjoying this podcast show, please share with your friends and if you have the time I'd love a review on iTunes or your favourite podcast platform.

Remember you can download the first 16 pages of my book, It's no Secret There's Money In Small Business, for FREE.

Also you can still download my article 12 Secrets To Get More People Through Your Front Door.

Live Life Big

Dr. Tyson E. Franklin

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One of the hardest things to do when returning from a great business seminar, or conference is implementing what you’ve just learnt.

You’ll get home and the next day, usually a Monday, you’ll head into work full of vigor, only to realise you have appointments booked solid from 8.30am to 5.30pm.

Not to worry though, you still have your lunch break.

But just before lunch you receive an email from your Accountant and he or she needs you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over.

Once again, you’re not too concerned, because you have nothing scheduled after work, so you can start on all your new ideas at the end of the day, when it’s quiet and there won’t be any interruptions.

However, by the time 5.30pm comes around, you’re buggered, so you tell yourself, it’s been a long day, one night off will be good for me, however this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over and it’s the weekend.

Weekend Off

You decide to take the weekend off, because you’ve been so busy all week and you deserve the break, especially since you spent all last weekend at a conference and if you have family you cannot neglect them two weekends in a row.

One week leads to two weeks and before you know it a month has past and you have not yet implemented one new idea.

Does any of this sound familiar?

I must admit I repeated this process over and over again for years and it frustrated the absolute shit out of me.

I would get so annoyed with myself, but then I discovered the solution, Post-Conference Time Blocking.

Time Blocking

If you’ve never used time blocking before you should, and if you’re not sure what time blocking is, it’s the easiest way to get things done.

Time blocking is about dedicating specific blocks of time to specific tasks and your goal is to perform and complete those tasks within the given time frame. If it’s not completed you immediately block out more time on another day.

Time Blocking is far better and more productive than having a daily to do list with no specific time frames.

What is Post-Conference Time Blocking?

It’s just like normal time blocking, you block out a specific period of time to perform a particular task, however post-conference time blocking also needs to be scheduled prior to leaving for an event, you cannot do it afterwards.

If you try to do it after the conference it just wont’ happen. Things will come up.

Therefore the earlier you can block out this time the better. Why not make it part of your conference booking procedure:

Pay for Conference Tickets
Schedule Post-Conference Time Block
Book Accommodation
Book Airfares

If you keep it in this order it will never be missed again.

Stay An Extra Day

I know some people who prefer to stay one day longer at their booked accommodation and they keep this additional day free so they can review their notes and start planning how they will implement what they’ve just learnt back into their life and business.

If you have the time to do this it’s a great idea, but if not make sure you block out your first day back at work, or at least half the day.

It’s also important to block out additional post-conference time blocks, because one time block is not going to be enough.

One Idea At A Time

Be aware that you cannot implement everything you learnt in one go, no matter how good the information, it’s virtually impossible, so instead pick the top three takeaways or ideas and from this short list pick just one.

Work on this one takeaway or idea on the first day back at work and as soon as it’s completed move onto the next most important item.

This is why you need to have additional post-conference time blocks scheduled, because you’re going to need them.

Take Action

Attending seminars, conferences, and even workshops are great, but it’s more important to take action on what you’ve learnt and you can only do this by blocking out post-conference time blocks.

I hope you enjoyed this podcast episode and if you’re enjoying these short five-minute Friday episodes and if you have the time I’d love a review on iTunes.

Also, you can download the first 16 pages of my book It’s No Secret There’s Money in Small Business by following the link to my website below.

Dr. Tyson E. Franklin https://www.tysonfranklin.com

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Jordan Thomas is an amazingly talented young man based in Bakersfield California. Jordan is the author of three books and his most recent book is Create, Execute, Repeat – Leveraging Creativity in Business & Life.

But here’s something really cool about Jordan, he’s only 20 years of age and is currently study Business Administration at California State University in San Bernardino?

Three books already at 20 years of age…Amazing!

Greg Walker, author of DREAM TO GROW RICH, sums Jordan Thomas up perfectly; HE’S A MILLENNIAL THAT UNDERSTANDS LIFE.

Passion

Music was Jordan’s first passion and he began signing when he was five years of age and began writing his own music when he was seven years of age.

So far he has written three books, two poetry books and one business book, so it’s proof that business and creativity can obviously coexist.

Innovation

Many people see business as being, stiff, boring and constrictive, however many people miss a key element of true business success; innovation.

In business you do not have to act or think a certain way anymore. Technology has changed all this.

The purpose of being in business is to expand your thoughts and to open your mind, but at the same time don’t be foolish.

It’s really important to make sure your choose the right career path.

The root of your fruit

What we produce, the content we create is our fruit and it’s about progress, not perfection. It’s important to not over-stress and try to please everyone.

It’s also important to not compare your life to other people and what they have achieved. What we see on social media is not realty, therefore our perception is not always right.

Creativity

In Jordan’s book it’s about understanding how the creative mind works, not so much about having a creative mind.

Your creativity is affected by many factors. Who you surround yourself with is extremely important. Success breeds success.

Life is not about entertaining it’s about edifying.

Be a Go Giver

You always here about people who are go-getters, those that are willing to go out there and get what they want, but it’s more important to be a go-giver.

In life you should be trying to give, not always trying to get.

Execution

There are three C’s to execution: Change, Confidence and Christ and when you’re confident you’re more willing to change.

Jordan’s new Blog address www.impactoverincome.wordpress.com

Jordan’s goal is to make an impact in life, that’s what matters in the end. Income is important, but impacting others is far more important.

Joy over happiness

Joy is a constant state of mind, whereas happiness is a fleeting moment. Joy is long-term and it’s far more important than happiness.

It’s all about your priorities in life. Ask yourself today…What is important?

FACEBOOK: Jordan Thomas

Jordan’s Book: Create, Execute, Repeat is available at all online bookstores.

If you have any questions about this episode please email tf@tysonfranklin.com and if you’d like a free chapter from my book It’s No Secret There’s Money in Small Business, just follow the link.

Also, if you’ve listened to a few episodes of It’s No secret with Dr T. and if you’ve enjoyed what you’ve heard, please jump onto iTunes or your favourite podcast platform and leave a Review. It doesn’t have to be 5-Stars, but I’d love it if it was.

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This week's episode is all about connecting with other people and building long-term relationships by getting off your bum.

I was recently interviewed on the Amplify Your Business Podcast with Matt J. Hanham, and Matt asked what advice would I give a business owner that would help propel their business.

My answer was simple "Get off your bum".

Put In Effort

Too many businesses open their doors and think everyone is going to walk in, without having to put in any effort.

Businesses survive long-term by building connections with people.

I remember when I opened my first podiatry business on the Gold Coast in 1989, it took me three and a half months to visit every doctor, physiotherapist, and chiropractor in the area.

I didn't know too much about running a successful business back in 1989, but this is one thing I did get right, and it paid dividends.

I did the same thing when I moved to Cairns. I got off my bum and made a considerable effort to try and connect with as many people as I could.

No Limits

But I didn't limit my connections to doctors and physiotherapists; I made an effort to meet coffee shop owners, hairdressers, and other small businesses owners at various networking events.

If your business is not performing as well as it should, it's because you're not connecting with people or trying hard enough to build long-term relationships.

Who Are You?

I've lost count of the number of businesses I've seen in Cairns go broke over the past decade, and one thing they've all had in common; I have no idea who the owners were.

Sometimes these businesses have been just a few doors down from my business, and I still couldn't tell you who they were.

Now am I saying these business owners should have dropped into my business unannounced, but how hard would it have been to ask my receptionist for our contact details, and then followed this up with an email.

Here's an idea: Imagine if a restaurant owner came in with some samples of their food at lunchtime? Tasting samples would definitely get our attention and if the food is good, we would talk about it for the rest of the day and may even call up and make a booking.

Every business can do the same, regardless of the industry.

And yes you can connect with people via Facebook, Linkedin, Instagram, etc., and I think it's essential to do this, however what if you do both?

If you can connect with people face-to-face as well as on social media, you're going to build your business so much faster.

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com as I would love to hear from you.

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Somnath Sikdar is a 6th Dan Black Belt and the Owner of The Dragon Gym, which is a small chain of martial arts schools in Southeast Pennsylvania. The business Somnath now owns is where he began his martial arts career as a six year old.

He holds degrees Science and Electrical Engineering, with minors in Systems Science and Economics from the University of Pennsylvania, which proves you can have brains and brawn.

Today we discuss:

Parkinson’s Law and why exercise comes first
Business thinking behind setting up a second location
Initial exposure to the mastermind process
What’s a perfect business look like
Working on the business builds clarity
The importance of knowing your ideal customer
Masterminding
Why Your business has got to run without you
In Top Form podcast
Your mind has an infinite ability to take in information
You can’t put an old head on young shoulders

Exercise must come first

Your health must come first, it must be a priority, so you can be the best version of yourself, not just for you, but also for your family, business and team.

Somnath was able to obtain degrees from university, while at the same time maintaining his high level of martial arts expertise.

Parkinson’s Law – Work expands so as to fill the time available for it’s completion.

Successful people always keep themselves busy and that’s exactly what Somnath did. Many of his university friends had so much free time; they never got around to studying.

Business thinking behind expanding his business

When a business becomes mature it also becomes saturated; meaning there’s nowhere else for it to go. You can try and fit more it, but it’s not viable.

Everyone has ambition and a desire for more money, but at a much deeper level Somnath left engineering and got more into martial arts because he was driven by the idea of having impact, significance, and influence on other people’s lives.

He felt he was benefiting society by having a second (and third) location. This gave him greater reach.

Using the mastermind process to learn more about business

His initial exposure into masterminding was not about learning more about martial arts, it was learning what it really means to be a better business owner, a better marketer, and how to run a business effectively.

Masterminding taught him that if he wanted a successful business he needed to get himself off the mat.

What’s a perfect business look like?

When Somnath decided to open a second location he asked himself some very smart questions. If we had the ability to build a gym from scratch – what would it look like, in all ways?

What is the layout? What colours will we use? What’s the décor and what will the program offering be? What mistakes have we made in the past and how can we eliminate these?

His original location was 10000 square feet and it had seven different programs, (adults, children, kettle bell, etc), however his new location is only 2000 square feet and has just one program (children’s program), therefore only requiring two staff, and more importantly it runs without the owners being there.

By getting off the mat it gave Somnath time to work on the business – therefore clarity to focus on how good the next location can be and by learning and perfecting the second location, the original location is now being modified.

Subleasing to a synergistic businesses

If you have spare space at your current location sublease it to a business that compliments what you’re doing, not only does it generate revenue, it can add value to your business.

Dragon Gym subleases to a Physiotherapist; because members get injured, and by having a Physiotherapist onsite it gets members back training faster.

Why did you specialise your second location?

At the original Dragon Gym location Somnath had 7 programs and by looking at the numbers he identified 60% of their income came from their children’s program, therefore it made sense to focus the new location on this one program.

This is why you need to know who your best customer is, your Avatar.

With their kids program it could be broken down even further into niches: 3-4, 5-6, 7-9, 10-13 year olds. By separating them they can easily serve their individual needs better. (Awesome tip)

Mastermind – The Discovery Group

The mastermind group is about teaching other martial arts gym owners how to be profitable and not just being busy.

We get into business because it’s something we love and we want to make money, but at what cost? That’s the important question. Your business has got to run without you, otherwise you just have a job and the only difference is you’re working for yourself.

The power of the mastermind process

Other business people can see what you cannot; this is the power of connecting with a mastermind group. It’s easy to look at someone else’s business and see what they’re doing wrong and visa versa.

Also, when you look at someone else’s business it helps you reflect on your own business afterwards.

In Top Form Facebook Page and Podcast

Somnath Sikdar teams up with Dave Frees & Alex Frees to produce a weekly podcast, about science, strategies, tactics, and truth to achieve a better life, more profitable business and robust health.

There’s a lot of value in learning from other professions and industries. Of course there’s value within your own industry, however they look at the problems the same way (Group think)

Exposing yourself to things outside of your comfort zone will cause a fight or flight response, but this creates mental growth.

Every time you reread a book you’ll learn something new. The interesting part is the book has not changed; it’s you that has changed. This applies to podcasts, meetings with people etc. As you grow, so does your ability to take in information.

Episode 2 with Dave Frees

The mind has an infinite capacity to learn.

When Somnath was 18 he thought he was awesome and couldn’t be any better at martial arts. Then each year, as he got better and better he realised the more he learnt the less he actually knew.

This applies to all areas of life and business. The longer you stay in a profession, the better you get.

Your business today will look completely different in 12-months time and if it’s the same you have real problems. Your business cannot outgrow your own personal growth.

You can’t put an old head on young shoulders

We want to convey our knowledge to younger people, and you’d think technology would makes things easier, but you can’t pass on wisdom.

Monday Morning Tip

Whether it’s getting a coach, a mentor or joining a mastermind group, it’s important to find and associate with people that are more advanced than you in some way. It’s important to actively nurture those relationships.

Many people are waiting for the teacher to find them, but you have to find the teacher and if someone is teaching you, you should be teaching someone else. You need to find your student as this creates balance.

Podcast Review

If you're enjoying this podcast series please gives it a review on iTunes or in your favourite podcast platform. Also if you want to download a chapter from my new book, It's No Secret There's Money in Small Business please visit my website www.tysonfranklin.com

Check out Dragon Gym and connect with Somnath Sikdar

We also make mention of Dave Frees event 3 Days To Success.

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But My Business Is Different is actually the title from chapter one of my book It’s no Secret There’s Money in Small Business, and the reason I wrote this chapter is because it’s a common response received from business people when someone is trying to give them sound advice, especially if the person offering the advice is not in the same industry or profession.

“But you don’t understand, my business is different”.

Here’s the truth…No it’s not.

Every business has customers, clients, patients, etc, and we all generate revenue in one way or another.

We also all have expenses, so at the end of each week our expenses are deducted from our revenue and we've either made a profit or a loss. Sounds simple, and this is pretty much how every business operates.

Now even though a butcher may not fully comprehend what a bookkeeper does and how they enter information into spreadsheets and accounting programs, they may have skills and expertise in others areas that may be very helpful to the bookkeeper, such as:

Customer service tips
How to use social media effectively
FACEBOOK advertising
Time Management

As you can see, these skills have nothing to do with bookkeeping, yet everything to do with having a successful bookkeeping business.

It doesn’t matter how good a bookkeeper is at entering data, if they have the personality of a house brick and poor customer service, is it any wonder their business is struggling.

Being able to take advice from others, especially people from outside your industry or profession, shows real business maturity.

Of course taking advice from someone within your industry and profession is also extremely important, but it’s not always readily available, especially if you live in a small town.

For every business that’s doing it tough, there will be someone else in the same industry absolutely killing it.

How is this possible?

A lot of the time it comes down to attitude and action. I'll repeat that...attitude and action.

If you think you’re a failure and if you keep telling yourself that you are a failure, then you’ll subconsciously start doing things and performing certain actions, to make this a reality.

The same occurs if you tell yourself you’re a success, even if the results are not yet on the board.

“When you tell someone you’re a success way before it’s true, you’re not lying, you’re simply predicting the future”.

– Zig Ziglar

If you’re determined to be successful you’ll do whatever it takes to be successful and you will take action to make it a reality.

You’ll pick up the phone and make that phone call. You’ll write that blog for your website and you’ll review your KPI’s on a daily or weekly basis and make the required adjustments as needed.

What you won’t do is blame others for your shortcomings or inactions.

For me personally, I’d much rather work my arse off and fail, than admit failure from the start and never give it a go.

Let’s look at the butcher and bookkeeper again.

If the butcher told the bookkeeper he or she needed to look at their morning routine and how they start their day, as this may be what’s holding him or her back, a bookkeeper with ‘stinking thinking’ may tell the butcher to shove it, before even giving the morning routine any consideration.

However a bookkeeper with a positive attitude, open mind and one that is prepared to take action will usually say, “tell me more”, and the butcher will do just that.

Most successful business people have become successful because they've taken advice others, so if someone asks their advice they’re quite willing to share what they’ve learnt.

So as a final note, keep your mind open to what others have to say and never, under any circumstance let the words, “But my business is different” ever come out of your mouth.

If you have any questions about this episode, my book, one-on-one mentoring, or anything else please email me directly tf@tysonfranklin.com

And if you're ever on iTunes I'd love your thoughts and opinions via an iTunes Review, or a review on your chosen podcast platform. Thank you for listening and reading.

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In this episode I interview Jeff Peterson, CEO and Co-Founder of Geneva Supply and Bill Davis, VP of Sales and Marketing at Snap On Industrial Power Tools, sub-brand Sioux Tools.

Jeff is also the co-creator of Biz Tank, which is a nonprofit organisation connecting kids to real life business experience and real life business people, and producer of The Kids in The Tank podcast.

I interviewed the kids from the Kids in the Tank on episode 13 and on the same day I was interviewing them, Bill Davis was their guest for an upcoming show and this is how I happen to have these two amazing business minds together in one place.

Today we discuss:

Learning how to fight with passion and enthusiasm
Understanding goals and expectations
Why a book is written to spark the fire, not build the embers
The importance of your brand
Brand recognition, innovation and technology
Think ahead about your brand and where it’s going
Build your company on flexibility

You’ve got to be willing to fail publicly, but if you have passion for what you do you will be successful long-term.

Business Tips JEFF:

Your greatest strength is to know your weaknesses and to surround yourself with people to fill those weaknesses. Therefore hire people capable of taking your job from you, because this will drive you to perform better. We all need to be pushed.
Self Reflection – After any meeting or interaction, always ask, “how did I handle that situation”? Also ask you team the give you honest feedback if they were present.

Business Tips BILL:

Product is the most important thing in your business, so always provide a quality product.
Treat your BRAND like it’s a child. Worry about how it is being perceived, its image, reputation, who it’s hanging around and whom it’s being seen with.
Always make logical and defendable decisions, because these will pass the test of time and you’ll be consistent with your decision-making.

Monday Morning Tip:

Let your mind wonder (morning shower, walking etc), because your mind will tell you what it wants you to know, but only when there’s nothing else going on.

If you'd like to download the first 16 pages of my book from It's No Secret There's Money in Small Business, just click the link, or if you have any questions about this episode please email tf@tysonfranklin.com

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Last week I wrote a blog for my website titled Create A Future Ideas Folder (FIF) and the purpose of this folder is to store marketing and advertising, created by other people, that captures your eye.

Things that really jump out at you that make you pay attention, or you think is unique in some way.

It may be a newspaper, magazine, or even an online ad. It could be a stylish website or landing page, or if you’re out driving around town it may be a billboard.

Regardless of what jumps out at you, you need to cut it out, make a copy, or take a photograph and print it out. Then you need to add it to your FIF.

Now it doesn’t mean you’re going to steal these ideas, but instead you’re going to use what you’ve collected for future use and to help stimulate your own ideas.

In my blog I also mention creating a Marketing Folder (MF), where you store copies of all your ongoing marketing as it occurs…but what this episode is about is starting a Brain Book (BB).

A BB is a hardcover book that you use to keep a record of all your original thoughts, ideas and concept as they come to mind.

If you’re not sure if you should, or should not record a thought or idea into your BB, then you always should, because this book is not about being right or wrong; it’s about creating a place where you can store all your crazy thoughts, which you can go back to and read at a later date.

Now I want to point out that your BB is not a daily journal where you record your feelings or thoughts about your life, that’s a different book altogether. You also don’t need to add an entry into your BB everyday, but if you have an idea everyday, then of course you can.

There are no rules on how you use your BB. The only rule is your need to have one.

You BB doesn’t have to be just about your business either; you can record anything into this book.

In my BB I have movie ideas, architectural ideas (and I’m not an architect), stock market thoughts, real estate tips, drawings, frameworks, new product ideas and of course future book ideas.

As soon as something pops into your head, it needs to go somewhere, so why not in your BB. I started my first BB in April 2000 and I still refer to it on a regular basis.

In October 2001 I wrote an outline for a self-improvement book into my BB, and at the time of writing it, it didn’t really make much sense. In fact I’m not sure what I was even thinking at the time, but when I looked at it six weeks ago all of a sudden it made total sense. This is the power of the BB.

Now you can use your BB for note taking at conferences, but I prefer to write my notes elsewhere and record an overview of what I learnt from the conference into my BB.

I do the same after I listen to a podcast or read a book. If any lingering ideas are swirling around in my head I write them into the BB and I note next to it the episode I was listening to or the book I was reading.

If I have a meeting or coffee with someone I will document my thoughts into my BB.

Your BB, over a number of years, can become an extremely valuable book and when used wisely it can become a powerful tool that works perfectly with your FIF and MF.

Let me explain.

As soon as you see an ad or marketing idea that captures your attention, it should be immediately be added to your FIF, as I previously explained. If you have any initial thoughts on how you could use it in your future marketing, you should record your thoughts into your BB.

Now if you have no thoughts, don’t worry about it; they will come when you least expect it. It could be the next day, or it may be the following week, but when they do you need to record them in your BB.

So when you ready to create some new ideas or concepts for your business, pull out your FIF and your BB and let the magic happen, and when a marketing plan is put in motion, it’s added to your MF, because this is where you keep a record of all your current and previous marketing.

In closing, it’s important to remember that your BB is not just for business use, it’s a place to record all your thoughts and ideas, because a crazy thought you have today may change the world tomorrow.

If you have any questions about the Brain Book please email me tf@tysonfranklin.com

I also offer one-hour one-on-one mentoring session on how to set up and best use the BB to your business advantage. Once again if your interested please email me or visit my website https://www.tysonfranklin.com

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A Magician is an Actor playing the part of a Magician. My guest Dennis Friebe, aka Kardenni, is both a Magician and Actor based in Orlando Florida.

One thing I know for sure, he is a doer of many things. To understand something fully he can’t just read about it, he must experience it and do it, and then add it to his skill set.

He was encouraged early in life by his mother to do whatever he wanted, and therefore he believed he could be anything he wanted if he put his mind to it, and that’s exactly what he did.

His goal was to be a pilot, and he actually went to an aviation high school, but he was bitten early by the magic bug and got a part-time gig working in a magic shop.

Important advice from the business owner: “You can’t just do magic, you’ve got to learn how to sell magic, so the customer wants to buy it”.

Be Inspired By Others, But Don’t Copy Others

When you’re learning anything new you must first copy someone else, usually someone that inspires you…until you develop your own process. Developing your own process is the key.

Never just copy your opposition. Look at what makes their business work so well and think how can you apply what you see to your own process.

What’s Your Intent?

In magic, your INTENT may be to make the glass disappear. How you make the glass disappear is the METHOD. The RESULT is what the customer, or audience sees, but no one ever sees the method.

In business your INTENT may be to increase revenue and how you do it is the METHOD. The RESULT is what your opposition sees, but once again they don’t see the method.

Increase Your Level of Skills

Everyone should try many things and add to their array of skills, because when these skills are applied to each other, they start to work together to get you closer to your true self.

These skills don’t need to be razor sharp, they just need to be sharp enough so you can call upon them when needed.

But everyone will have one skill that is his or her best. For example, someone may have a pilot’s license, be a published author, play the guitar, be a good cook and a handy golfer, but their main skill is being a doctor.

Talk To People Not At People

Dennis was a skilled magician, but he noticed he was not connecting with his audience, until someone told him to start talking to the audience, not at the audience. Make the show about them, not about you.

This was the one thing that was missing from his performance and it took him 15 years to understand this. His ego got in the way.

You Must Deliver

What’s the difference between a $100 magician and a $1000 magician? Basically if you ask for $1000 you’ll get it, however in the end you must deliver a $1000 performance, because that’s what’s expected. You must become the $1000 magician.

Why can Apple charge what it does for its phone? It’s all about branding, marketing, packaging and delivery.

A Brilliant Monster

To become a better magician Dennis started taking acting classes, because a magician is just an actor playing the part of a magician. Prior to acting classes he was simply a man being a magician.

His acting career is taking off and he has appeared in a few television shows and short movies, but his latest full-length movie comes out in early 2018, called A Brilliant Monster. It looks awesome.

Monday Morning Advice

Regardless of your industry, always try new things and be willing to fail at it, because failing is where we learn the most. And the more you hear NO, the sooner you will hear YES.

If you have any questions about this podcast episode please email me directly at tf@tysonfranklin.com

Also check out Dennis Friebe's KARDENNI website, you'll love it and watch the preview to A Brilliant Monster.

Finally, my book It's No Secret There's Money in Small Business is available in all Australian bookstores and all online book retailers.

If your not sure if this book is for you, simply download the FREE CHAPTER. Yes I ask for your email address in return, but it's a small price to pay.

Tyson E. Franklin: https://www.tysonfranklin.com/

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Today I was having a Zoom call with my good friend Dana Cardinas from Texas and we got onto the subject of identifying your ideal client and why this is the most important thing every business needs to do, way before they think about marketing.

Dana runs a business called Practice Tech Solutions and we're both passionate about helping small business owners, both in and out of the health industry, have more successful and profitable businesses, and it all starts with knowing your ideal client.

Key points we discussed in five minutes:

Identifying your ideal client comes before any marketing
A Facebook Ad won't work if it's not targeted
If you don't know who you're targeting your going to attract the wrong people, the ones that cause headaches.
When you know your ideal client you can better solve their problems.

I hope you enjoyed this short podcast episode and if you have any questions please email me at tf@tysonfranklin.com or you can contact Dana at support@practicetechsolutions.com

Also don't forget to download the FREE CHAPTER from my book It's No Secret There's Money in Small Business. You'll love it.

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Kevin Miller is the host of The Ziglar Show: Inspiring Your True Performance, and clinic and global platform developer for True Life Medicine in Colorado.

He’s the father of nine children, yet still makes exercise a priority, as fitness has always been a big part of his life as a retired professional cyclist.

Excess = Success

If you’re truly passionate about something you’ll find time to fit it into your life, no matter what it is. Busy people simply get things done.

The more tasks we add to our plate, the more efficient we must become to get them all done, therefore we start to develop a daily structure out of necessity. Taking a haphazard approach to life does not work and can make you lazy.

Modelled his parents

Kevin grew up seeing his parents going after their dreams and aspirations and they deeply believed in self-improvement. This is why he grew up listening to Zig Ziglar as a child.

Dan Miller, his father is also the author of a book called 48 Days - The best way to predict your future is to create it.

Little did he know back then he would end up working alongside the great man himself and be the host of his podcast.

Personal development

The problem with personal development is people take in all this knowledge and then do nothing with it. You need to TAKE ACTION on what you learn.

We all have obstacles in our life, both real and the perceived ones, and yes, some people do have viable excuses for not being able to do certain things, such as blindness, however even if we can’t rid ourselves of certain challenges, we can learn how to manage that dysfunction.

Don’t compare yourself to other people

People will often look at others that have attained a certain level of success, like John Lee Dumas, Tim Ferris and Jordan Harbinger and will say it’s fine for them; they don’t have kids, so of course they can be successful…but that’s not how you should think.

You can’t compare yourself to others situations, and whatever your life situation is, there’s someone in the same boat as you who has also made it.

It’s about challenge management

You don’t have to learn how to overcome every challenge in your life; you just need to learn how to manage them.

You need to get help in areas where you’re not strong. Kevin hired an assistant and was amazed how much they helped him out. He’s not a detailed person, but his assistant is.

We’re all different, therefore harness people that are great at the things you’re not, especially if it causes your heartache and gives them joy. It’s a win-win.

True Life Medicine

It’s about functional medicine, looking at the cause and not just treating the symptoms.

They have a monthly membership and all members receive longer visits and deeper care. When you find the patients’ goals you can inspire true performance and this is how people will make a positive change in their life.

The goal is to create a culture to get people to invest in their own health.

Giving Advice

Free advice holds little to no value, because it’s free. When people pay for your advice they will listen more, and the more they pay, the more they’ll listen.

Bill Gates doesn’t need the money, but he will still charge a fee for his speaking engagements, because he knows people need to have some skin in the game.

It’s all about being valued and valuing your own service.

Monday Morning Business Tip:

What is your motive? What do you really want to achieve? You need to make sure you have enough value on the motive. Kevin is not motivated by money, but he said if you are, then own it. We all want purpose in our work and life.

In his medical practice, when a patient is asked about their goals, it helps if they have an answer on what they’d like to achieve. In 12-months do you want to be an Olympic Athlete or in a nursing home?

Anything worthwhile is going to be hard and you need to be prepared to make decisions. GET CLEAR ON YOUR GOALS & TAKE ACTION. You can change your life by changing what you put in your mind.

If you would like to get a copy of my book, It's No Secret There's Money in Small Business, it's available in all Australian bookstores and online platforms.

Not sure if this book is for you? Download a FREE Chapter.

If you have any questions please send me an email tf@tysonfranklin.com or check out my website www.tysonfranklin.com

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Today I want to talk about something that everyone seems to brush under the carpet and for some reason, no one really wants to talk about, and I don’t know why.

I want to talk about Events and No Shows

People say YES to an event and then simply don’t turn up.

Now I’m not talking about the people that contact you an hour before an event with a last minute excuse why they can’t make it.

And rarely do they phone, it’s always a text message, email or Messenger.

You know the excuses I’m talking about:

Kids are sick
I got called into work unexpectedly
Couldn’t get a babysitter

Now we know some excuses are legit, but we also know most are outright lies. We’re not stupid, even if they think we are, but at least they contacted us, and we should thank them for this because it does give you an opportunity to invite someone that wasn’t on your initial list.

So let’s get back to the NO SHOWS How often do you attend an event and lined up on the registration table are the name badges of the attendees that did not show up?

It happens all the time, but no one ever wants to talk about it. It’s like it’s a taboo subject, but I think it needs to be discussed.

Someone said that you should focus on the positive, the people that attended, and not focus on the negative, the people that did not attend, and I totally agree. At the event it’s all about the positive, however after the event during your debrief I think it’s an ideal time to discuss who did not attend.

Was it the same people…again!

Of course some people may have legitimate reasons for not attending, and family and work commitments should always come first, but let’s be honest, they would be in the minority.

No Excuse I want you thinking about the NO SHOWS that don’t bother providing an excuse.

They don’t apologize for not attending, and they make no mention of your event. It’s as though it never really happened, and maybe if they don’t say anything you won’t notice they didn’t attend?

What they forget is the nametags are usually on the registration table for everyone to see, so it does not go unnoticed…and often it’s the same people.

Skin in the game Kevin Miller, host of The ZIGLAR Show, and I talk about having skin in the game on an upcoming podcast. The more skin you have in the game, meaning the more invested you are, the more you will pay attention.

We were actually talking about giving advice to people. If advice is free…it’s not valued. The more people pay for advice, the more people listen, and I think this applies to events as well.

When an event is free, regardless of the type of event…it’s devalued.

But what they forget is the event was not free to the host. The host may have spent many hours organizing the event and invested their own money to make it a success.

Sunday Roast I was talking with my book publisher recently and this subject came up in conversation and I came up with a funny analogy.

If your mother invited you over for a Sunday roast and you said yes, would you not turn up? Of course you wouldn’t…it’s your mum and you know there would be repercussions. You also wouldn’t make a last minute excuse.

I read a good quote recently, which I think has a lot of meaning.

“You cared enough to invite them, but they didn’t care enough to attend”.

Wrong Mindset Marc Mawhinney, host of The Marc Mawhinney Show, said in a recent podcast that 80% of entrepreneurs should never have started, because they just don’t have the right mindset.

He said that not showing up to an event, a workshop, or even an appointment never goes unnoticed and more often than not it’s a missed opportunity for business growth, and this is why they don’t make it.

I’ve invited a friend of mine, Dr David Weiman, who is a Psychologist in Pennsylvania, onto my podcast to discuss this subject in more detail, and to try and explain the psychology behind people not attending, making last minute excuses, or simply telling lies to get out of going to an event. (This will be released early 2018)

So, I’m glad I spoke about this subject today and I think more people should. People need to hold other people accountable for their actions, or should I say inactions.

Are my expectations of people too high? I don’t think so, its simply common decency.

If you have any feedback please email tf@tysonfranklin.com

Dr. Tyson E. Franklin https://www.tysonfranklin.com

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Eddie Gordon is a mixed martial artist and winner of the UFC’s The Ultimate Fighter (TUF) – Season 19. He’s a motivational speaker, entrepreneur and Bestselling Author of Forever Truckin – Mastering The Will To Win.

In this episode we discuss:

Why being in business and being a fighter are quite similar. In both you have to struggle mentally, physically and emotionally. Our bodies can take a lot, but our minds can take a lot more.

Also

What it takes to get into the UFC The Ultimate Fighter house
The mindset to be a successful MMA fighter
Winning season 19 of The Ultimate Fighter

When an opportunity presents itself you have to be prepared to step out of your comfort zone and like every entrepreneur, growth and learning only occurs when you step out of your comfort zone

Educated Fighters

It’s important to point out that Eddie has a Double Degree in Finance and Marketing/Communications and he left his comfortable, well paying desk job at the age of 27 to follow his dream of being a professional fighter.

Your Only Young But Once

You’re only young but once and you shouldn’t lose your passion for competition just because you get older. When you have the competitive spirit you’ve got to compete. It’s part of who you are.

Anything we focus our minds on we can achieve it. It’s all about unlocking the passion we all have in us.

His Book – Forever Truckin

Gary Vee encouraged Eddie to write Forever Truckin following a documentary made of his life that won an Emmy Award. We all have a story and we need to share it with others.

Perfectly Imperfect

The biggest difference between success and failure is our mindset. You don’t need to be perfect, but you need to believe that you will be successful. It’s okay to be perfectly imperfect.

Team Culture

Eddie is a member of the Serra-Longo fight team and he believes their gym has an amazing team culture, which has been developed from the top. Every member has total respect for each other.

If you look at any business that is not succeeding, there’s normally a culture problem and it starts at the top. Unhappy, disrespected employees become negative, and negativity becomes contagious.

Getting Ahead

If you have a passion for hat you do, you’re willing to read, learn and build on from other people’s experiences, you’re going to be way ahead of the game.

A person with a positive mindset will always outlast someone with a negative mindset, because they will be prepared to put in the required time necessary to be successful. This relates to everything, sport, business, etc.

Strong WHY

You need to have a purpose, a WHY and it needs to be super strong, so you can remind yourself why you started the journey in the first place, otherwise it’s very easy to give up when things get tough.

If you’re starting a business, trying to lose weight or beginning an exercise program, there’s going to be obstacles and tough moments, and only your WHY will keep you going.

A strong WHY makes the HOW and WHEN irrelevant.

When you look at it, it’s very simple, but it’s definitely not easy. If it were easy everyone would do it.

It’s hard to have integrity in the moment – Stephen Covey.

This is why you need to prepare your mind way ahead of time and already make a decision on what you’re going to do when you’re faced with a particular challenge or situation.

Just One More

When you’re tired and you want to give up, just tell yourself success is just on the horizon, therefore just do one more. If you can do just one more second, one more step, or one more rep than you did yesterday, it means you’re improving.

You’re telling your mind what to do by your actions. If you get up and get dressed ready for exercise, your mind will respond.

And when you start receiving compliments about how good you look, it will fuel that fire to keep going. You’ll exercise more, eat better and probably drink less.

Shortcuts

There are no shortcuts, except a shortcut to failure. Shortcuts ma give you instant gratification, but they’re not sustainable long-term.

You’ve got to take control of your own life and destiny by doing the work.

We have two choices in life. We can either make an EXCUSE or we can EXECUTE. You can feel bad for yourself or you can make something happen. You have to stop being a passenger and get in the drivers seat of life.

You cannot blame others or point blame if you do not succeed. If you want a better business, a better life, then go and do the work. Don’t rely on others.

However if you don’t know how to do something – go and find the person who does. There’s nothing wrong with asking questions and asking for help.

Monday Morning Tip

Go into your business and work your face off with a mindset that you’re going to be great. You need to believe you’re going to be successful way before anyone else thinks you’re going to be successful.

You can connect with Eddie Truck Gordon:

Twitter and Instagram: truckmma_ufc

His book FOREVER TRUCKIN is available on AMAZON

If you have any question about this episode please email me directly at tf@tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores. Also, Book Depository deliver freight FREE worldwide.

Also, please feel free to download my 8-Page article 12 Secrets To Get More People Through Your Front Door.

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If you're in the public eye, or ear, for an extended period of time you will be judged, and people will have a certain level of expectation when they meet you.

Here's the big question: Do you live up to that expectation?

This podcast episode is based from a blog article I wrote on my website, THE IMPORTANCE OF BEING GENUINE, shortly after meeting some pretty cool podcast hosts in Brisbane at this years WE ARE PODCAST:

Omar Zenhom
Nicole Baldinu
Sean D'Souza
John Lee Dumas
Jordan Harbinger

Now you may not be a podcaster, but if you advertise or market yourself or your business in anyway, then this applies.

If your message says your business is modern, upbeat and friendly, then you had better make sure that's how your team behave, answer the phone and greet your customers, otherwise your business will suffer.

If you have any questions about this podcast please email me at tf@tysonfranklin.com

Dr. Tyson E. Franklin website: https://www.tysonfranklin.com

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As I discovered, not every young person runs around like a headless chook, in fact some are super switched on about their future careers and I think this is one episode you’ll want your kids to tune into.

Today I had an awesome conversation with four high school students from Wisconsin, USA.

Madelyn, Jenna, Noal and Ryan are hosts on a podcast series called Kids In The Tank, created by BizTank, an educational experience about the world of business for high school juniors and seniors.

Normally the kids will research and interview their guest and then part way through the interview the microphone is FLIPPED and the guests get to ask the kids some tough questions about business.

In my show we reverse it again: I interview the kids first and then they FLIP IT on me. It was a fun interview and a little different to my previous shows.

What have they learnt or become more aware of since starting their own podcast series and interviewing successful business people?

They are totally switched on about personal branding and the power of social media and your future reputation. What you post today can have an impact on your future.
It’s important to be nice to everyone. Treat everyone with respect regardless of who they are.
There’s no need to be afraid of people with really important titles.
It’s important to build long-term relationships and you should never give up on your goals
So far they’ve learnt something form every guest that has been on the show. (That’s a very important lesson right there).

Has being on Kids In The Tank changed their view of business?

Yes! They all agree you need to get out there and experience as much as you can about different aspects of business, because that’s how you’ll know if it’s what you really want to do.

By trying a lot of different things, you’ll also find your true passion.

What message would they like future employers to know about young people today?

It’s not fair to generalise young people today as all being lazy.

Not every young person feels they are entitled to success without working for it and the media needs to take some of the blame for blowing things out of proportion.

It was really obvious these kids have great role model at home and I think this is important for all parents to understand. Parents have a huge influence on a kids future work ethic.

FLIP IT: What we discussed.

There is no secret in small business. All the answers are out there, you just need to find them, but more importantly you need to apply what you learn.

You only need to do 10% more than everyone else, not 100% more.

The good, the bad and the ugly of partnerships: And why you need to work out specific roles for each partner before you begin.

Sometimes we block out the negatives and only see the positive in future partnerships, but usually there are hints of future problems if you look hard enough. If a potential partner doesn’t handle stress well, don’t think it can be avoided by you taking on all stressful situations…I can’t last.

If you make a mistake in a partnership, that’s fine, just make sure you learn from it.

How do you set your business apart from other businesses in the same industry?

It’s simple; just do something different. Don’t follow what everyone else is doing. Be a leader.

Listen to your customers. Do they want a faster service or more variety? Listen to their wants and needs and fulfill them.

If you have any question about this episode please feel free to email me directly at tf@tysonfranklin.com My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores. Also, Book Depository deliver freight FREE worldwide.

Also, please feel free to download my 8-Page article 12 Secrets To Get More People Through Your Front Door. It's a great read.

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I recently did a keynote speech for the Young Entrepreneurs Project in Cairns titled Persistence and Resilience and this short Five Minute Friday recording touches on a few of the key points from my presentation.

When bad things happen you can use it as an excuse for failure or as a reason to succeed. I chose the latter.
Don't lose sight of your WHY. When you have a big why, the how and the what are much easier.
What is it that really drives you? Usually it's not money. Initially you may think it's money, but when you make some and a little more, you'll realise it's not the money that really drives you.

If you have any comments after listening to this episode please email me tf@tysonfranklin.com

My Website: https://www.tysonfranklin.com

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Dr. Jesse Green is one cool character. He's the only person I know that's spent a week with Richard Branson on his private island in the British Virgin Islands, and in addition to this he's a best-selling author, entrepreneur, thought leader in dental management, business coach and the host of a very successful podcast called The Savvy Dentist.

In this episode we discuss:

The Recovery Paradox

Why some days you don't always project the best version of yourself, which can often be embarrassing.
However people forgive mistakes and errors if you handle it the right way. This is The Recovery Paradox.
If you handle a problem the right way, your clients and customers will become more loyal.
When you meet someone you never know what's been going on in their life, so you must make allowances for poor behaviour, especially when you know it's out of character.
When a problem occurs and if it's handled correctly, the incidence itself is long forgotten, but the recovery will be remembered for a very long time.
When you have a bad day at work, you need to learn to not take it home, and visa versa.

The Savvy Dentist Podcast - where great business meets great dentistry.

It's important to take ideas from other professions and apply it back to your own profession or industry.
This is why listening to podcasts outside of your industry is so important.
Book Recommendation: Not Invented Here - Cross Industry Innovation.

Accountability

You need to have strong accountability partners.
You need to have commitment and consistency in everything that you do.
"Just getting started is the hard part". - Jocko Willink.
Jesse will have his second book written by the end of 2017, that's his commitment to you.
It's all about creating good daily habits.
"Excellence is doing ordinary things extraordinary well". - John W. Gardner.

Richard Branson Meeting - Jesse's Takeaways:

THINK BIGGER. Richard Branson never thinks small. You've got to look at things in a big way.
Don't overthink yourself, it slows down your progress.
Look at getting yourself out of your business as early as possible without going broke.
Delegate far more than you already do.
Here's the biggest message - ASK WHO, NOT HOW: When you're faced with a new challenge or idea, don't ask HOW to resolve or do it, instead ask WHO can resolve it. This is a different question and therefore giving you a different outcome.

To learn more, check out Dr. Jesse Green's Website and tune his weekly podcast show The Savvy Dentist.

If you have any question please feel free to email me directly at tf@tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores.

Also, Book Depository deliver freight FREE worldwide.

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Dean S. Hawkins is a highly decorated Fire Officer & Trainer based in Cairns, Far North Queensland and is the author of the highly successful book Fight Fire with Fire – How to use firefighting techniques to find your purpose, overcome all obstacles and reach your goals.

What can a Fire Officer and Trainer teach Small Business Owners about making more?

Fire fighting and running a small business are very similar. You need to OUTWORK your doubts, OUTWORK your hesitations and OUTWORK your fears. These three things are your barriers to success, regardless of what you’re doing.

When you’re learning to be a fire fighter there’s early starts and late finishes. Does this sound familiar to owning a small business? It’s about doing what is required to be successful.

Success is all about preparation.

In fire fighting you mitigate what could go wrong, and you take all the necessary training and precautions. You do the same in small business.

“The heavy lifting is done prior to the event”.

Only after you’ve done all the hard work, can you enjoy the rewards of your efforts, not beforehand. This is what separates people with a wish list and people with a want list. You’ve got to want it.

Yoda: - Do, or do not, there is no try.

When people say they will TRY it’s already a sign of giving up. When people say they will ‘try and attend an event’, you already know it means they won’t be there. This applies to all areas of life.

Take the first few steps

If you want to do something, prepare the night before. If you want to go walking get your shoes out and your clothes ready before you go to sleep. By having them ready you’ve got more chance of you doing it.

If you actually put your shoes and walking gear on, Dean dares you not to walk.

This applies to business: If you say you will TRY and increase profits by 20% it won’t happen. You either will or you won’t, there is no try.

Saying I WILL automatically makes you think of all the processes that must happen for this to be a reality.

Belief in what you do

Personal trainers, Health Practitioners, Fire Fighters, you forfeit the right to not look after yourself. It’s your responsibility.

When you wear your trade you take pride in what you do, but it’s not just a visual thing, it’s also how you perform each day. Do you perform to the highest level, or cut corners?

Create a Contract for Success by asking yourself:

Will you get up earlier to make it happen?
Will you go to bed late to make it happen?
Will you connect with all the authorities in your space?
Will you read as much as you can, and get all the qualifications necessary?
Will you stay on that commitment for the necessary amount of time required to make it a reality?
Will you pour yourself completely into it for at least 90 days?

You can do anything for 90-Days

It’s not sustainable to pour yourself into something with a break, but you can do anything for 90-days, which is how long it took Dean to write his book.

It’s a similar principle used in the book The 12-Week Year (4 x 90 day periods).

Dean admits he’s never had a natural flare for anything, but he’s done well because he can’t be outworked.

Working Less is Working Smart

We spoke about earning more, now lets talk about working less. It sounds like a contradiction but it’s not, it’s about being smart

Stick to a formula that works, but be prepared to make adjustments along the way and be open to new ideas.

The more you get in the habit of following a good structure, the easier it is to repeat and get ongoing positive results. It’s like a Standard Operating Procedure.

You need to learn to focus on what’s important today. When Dean was faced with a house fire that was the most important thing at that given moment, not the next fire, or anything else, it’s the one right in front of him.

In business it’s the most important task that needs to be done next. Not the most exciting or most fun, it’s the most important.

Keep your mind open

Learn the art of being open to the influence of others, other professions, even if they don’t have the specific answer you’re looking for. You can modify it.

You can even learn from a McDonalds ad. Yes they may be selling burgers and fries, but can you use part of their message in your own sales pitch?

Look at other industries…see what you can learn – LOOK FOR THE CONNECTIONS ON HOW IT CAN BE APPLIED to your circumstances.

If you’re looking for answers the universe will provide them, but if you’re not looking it will also meet those requirement as well.

All the answers you’ll ever need in life and business are out there; you’ve just got to put it all together. It’s like huge jigsaw puzzle for life. You’ve got all the pieces to make a picture, but it’s disorganised; however you know what the end product looks like and you know the first few steps. Start with putting the edges together, and then work on the rest.

Smart People

Good operators are always walking around with a notebook in their hands. They’re ready to learn. They cut things out of magazines and they always go into meetings with an open mind.

You can learn something from every person you meet.

You need Switch Off Days

You need to take time off from your work and really recharge the batteries.

Top Up Moments

Take 10 – 15 minutes a few times per day to reconnect with the universe. Go for a walk, or play with the dog. You may try to listen to the bird noises amongst the car noises and barking dogs. Stop and feel the breeze on your face. This is all part of having a mental break to top up your energy.

You also need to top yourself up with good food, sensible exercise.

Daily Routines

We’re products of our daily actions and daily thoughts.

If a dog barks and you get annoyed, you must ask yourself why? These things happen, so you’ve got to accept it.

We are the average of the five people we hang around with the most – Jim Rohn. Dean suggests living by this quote.

If you come across an angry person and their full of negative energy, you need to phone someone you know who’s positive to help offset and balance the energy in your day.

Deans Mantra: Today I’m going to be EFFECTIVE, EFFICIENT, Safe and fit For Purpose. Can you say the same?

Dean’s Book, Fight Fire with Fire is available from Amazon and other online book stores and feel free to connect with Dean Hawkins via his website http://www.deanhawkins.com.au/

If you have any question please feel free to email me directly at tf@tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores.

Also, Book Depository deliver freight FREE worldwide.

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My guest today is Jared Warner from 123 Get Found. He helps people grow and scale their companies with effective online marketing. He basically helps companies get found on the busy, crowded web.

It’s all about Getting Found, Getting Results & Getting Smart, but what does that all mean?

As Jared says there’s only three things that really matter in business:

Am I getting found online?
Am I getting results from getting found online?
Am I getting smart as I move forward with my online campaigns?

Step 3 is really about understanding the economics between steps 1 and 2 and this is something many companies overlook.

Are you getting value out of their online campaigns?

You have to know your cost per lead and lifetime value of those leads. Without knowing this information it’s not impossible, but it’s very difficult to scale your business accordingly.

Getting smart teaches you where you should stop putting your money, and where you should put your money. In the end you’ll get far better results with the exact same budget you previously had. You end up spending your money more effectively.

GETTING FOUND is about your sources of TRAFFIC.

The more traffic you can create the more often you will be found.

Being a guest on podcasts and webinars, attending live events, creating links and referrals, ADWORDS, SEO and even print advertising are ways of being found.

You need to be able to measure your results and this is difficult to do with print advertising, which is why Jared is not a huge fan and does not delve into this area for his clients.

The next step is to what extent have you been found? Did we get 10,000 or 100,000 visits to our website. How many phone calls did we get? How many downloads occurred, or how many opt in requests did we receive?

You then need to work out how much did we spend to bring in 10,000 or 100,000 visits to our website? From this information you can work out the cost per per lead.

Jared has attended BNI and other networking events, and he points out that it doesn’t cost you a lot of money to attend, but it does cost you a lot of time, and time is money, but in the end it comes down to how many referrals did you get? What was your ROI, not just for your money, but also for your time?

How did Jared learn these techniques?

Jared learnt how to do this effectively by actually doing it in his own business. It’s not just theory.

Many business people make the mistake of thinking just because they have a business and a website, they’re in business, but this is wrong. This is simply step 1 of a 100 steps.

Going Out Of Business Signs

Why do people spend money on billboards telling people they’re going out of business? It’s dumb decisions like this that put people out of business in the first place. What they spend on billboards could be used effectively using online marketing and they may have been able to save their business.

Ideas Lose Momentum

Jared acts quickly and never lets and idea sit in his head too long. Ideas lose momentum if you don’t take action on them immediately.

Enthusiasm for an idea can be lost if you don’t take the first few steps to make it a reality.

If Jared has an idea, he immediately buys the domain name, because domain names are like real estate, once you have it it’s yours. He then builds a website around the idea, but if he doesn’t like the idea after a period of time, he moves on to his next idea.

Not every idea is worth pursuing past the initial first few steps, but you have to take those steps to work this out.

What’s more important, having a website that looks really good, or having an average website and being found?

Both are important. First, you’ve got to have a clean polished image, because this is a reflection of you, but you’ve got to build specific landing pages to a specific offer. Forget about trying to build SEO, that’s almost out of date.

For example if you’re advertising a specific service or product, you don’t send people to your homepage, that’s old thinking, it must go to a specific landing page that gives them the exact information they were looking for and the information you promoted.

It takes a lot of time to do it right, but it’s worth the effort.

What do people WANT?

More importantly though, what do people really NEED.

People say they want to be found, but actually they need cash in their pockets, so just getting found is not the full story. It’s about making the phone ring, selling a product, etc.

Study Everyday

Online marketing changes that much you need to keep up and Jared has attended 12 events so far this year (2017). He usually attends digital marketing, personal development and business events.

But do you have the time to attend 12 events? If you don’t, this is why you outsource to someone that does, like http://www.123getfound.com/

For example he attends the Traffic & Conversion conference, but this is such a high level event, it’s not for the business owner who wants to learn a little bit more about FACEBOOK advertising.

This is why some business owners should stay in their business and do what they’re good at. Use your skills to make money and use a company like 123 Get Found to do all the other stuff for you.

When To Outsource

When Jared started his own business he was doing everything, nothing was outsourced. He did his own coding, made his own videos and images, designed his own website and did all his own graphics.

As a small business owner there are many hats you have to wear initially, from being your own graphic artist to being your own bookkeeper, but at some point you have to decide if you’re going to keep doing these non-money making activities that consume your time, or outsource to others with more skill.

Outsourcing means things are done faster with better results

However, you need to start bringing in revenue before you start outsourcing. You need customers, proof of concept and most importantly you need income. You need to get through the early stage growing pains. Your sales pitch needs to be in place, you need to know who your customers, before you contact someone like 123 Get Found.

There’s no point getting found until you’ve got something in place to offer or sell.

Getting Smart is about knowing how much revenue your generating from your leads.

Ad Scent is about keeping the ad on the same trail, just like a bloodhound. You can’t direct people to your homepage when they’ve clicked a link that said you’re offering a 2-For-1 Sale. You had better be telling them the message they were chasing; otherwise they will leave your website quickly and never return.

Just directing people to your homepage is not good enough anymore.

Keep Videos Short

A human’s attention span is less than that of a goldfish – therefore you need to have shorter videos. No one is going to give you 4-minutes, therefore 15 – 45 second videos are excellent and have been proven to work best.

One thing all small business owner should do tomorrow?

Start shooting short videos and use ad retargeting programs. Here is a link to Jared’s FREE Landing page where they can opt for more details: – the URL is: http://www.123getfound.com/rt

Connect with Jared Warner socially

Facebook: https://www.facebook.com/JaredPPC

You can send him a message and say you heard Jared on this show.

Website: http://www.123getfound.com/

Linkedin: https://www.linkedin.com/in/l123getfound/

I’m sure you’ll agree that online marketing can be a mysterious and sometimes confusing place, but that’s why most businesses need someone like Jared Warner.

If you have any question please feel free to email me directly at tf@tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available from all online booksellers, and if you live in Australia it can be ordered from most bookstores.

Also, Book Depository deliver freight FREE worldwide.

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My guest today is Pat Flynn from Westchester Pennsylvania. Pat is an author, fitness minimalist, business coach, guitarist and podcaster. He helps people do more with less and this is what our conversation is all about, the power of being a generalist, not a specialist.

The world is obsessed with specialists:

We’re often taught to specialise. Don’t try and be a jack-of-all-trades, but as Pat explains it’s better to be Good-To-Great at many things. You’ll achieve more by being a generalist

For example, Jimmy Hendrix was a generalist, not a specialist. It was his breadth rather than depth of skill that made him so popular. He was a very good guitar player, but was not the best in the world. But Hendrix could also sing, write, perform and had amazing charisma. People loved him because he was a generalist.

There’s a huge difference between a musician and specialist guitar player.

Pat Flynn has never won a gold medal, or as he explained been the best at anything, but he’s good to great in many areas, such as fitness, writing, podcasting, guitar playing, advertising, copywriting, and business coaching.

It’s the rule of 80 Percent.

If you need to perform at 100% to be the best in the world, at anything, you only need to train, or learn for an hour a day to get 80% good at anything, but to get to 100% you need to train, or learn 8+ hours per day. It’s a much bigger commitment, and there’s still no guarantee you’ll be the best in the world, There’s many other factors that need to be taken into account.

You can be a master at many things, without being the best in the world, and you can often miss out on so much of life by trying to be a specialist.

The UFC is a perfect example. The current world champions in the UFC are good to great at many fighting techniques, because they have to be. They may start out as specialists, but they need to acquire other fighting skills to win.

Life is very much like being an all rounder in the UFC than simply being a professional boxer.

The reason humans are at the top of the food change is because we adapt, we’re generalists. We are not as strong as the gorilla, or as fast as a cheetah, but we are good to great in many areas of adaptation.

Anyone can get to 80% in anything if they really want to, but it’s not easy, you still must put in the work.

As kids growing up our parents told us we can be anything if we put your mind to it, but that’s not completely true, there are many other factors involved. But we can be good to great at anything if we really want to.

We obsess over specialisation:

Life is more accessible, successful and enjoyable when you’re OK with not being the best in the world.

Think of the most popular actors in the world, such as Tom Hanks, he’s not the best actor in the world, he is a generalists, but he’s probably also be a great networker, communicator, negotiator and business person.

Gene Simons and KISS were great showmen. Pink is another great example, and most people would say her shows are great; it’s not always about their singing. We only see the final product, not how good they are at all the behind the scene skills. Compared to a specialist violin player that doesn’t get the same crowds or recognition.

Specialisation is a snare because it’s easier to measure, however with generalism you have to get away from thinking about exact measurements.

Fitness should be there to improve your health, but with the pursuit of trying to specialise in one sport it can lead to imbalances and injuries. For example Power lifting and Cross Fit, if you do too much lit can lead to injury. A generalist can do activities in all areas and therefore have less injuries.

Short term specialization, is when you spend a short period of time specialising and focusing in one area/activity and then you switch. Once the skills are learnt you can move on and it can be maintained with only a minimal amount of effort, or touching back on it again at a later date. Just like learning to ride a bike.

To become a good to great generalist you need to be a short time specialist.

You don’t have the time to learn everything at once…learning to write a book, play the guitar, or being a better speaker can’t all be done at the same time. It’s okay to learn a skill and let it slide a little, because you can bring that skill back up quite quickly when you need to call upon it. You should keep adding new skills by doing short-term specilisation and become more of a broad generalist.

Business Applications: When you purchase new equipment or software, you must spend short-term specialisation to learn how it works and how it can best be used in your business. You learn it to 80%.

FACEBBOK Advertising: Pat became a short term specialist when it first came out, so he could use it and be better at it than most people. So he’s not the best at FACEBOOK ads, there’s people who are far better, but that’s all they do. They are specialists and therefore limited in their skill set.

FACBOOK LIVE: Being on camera is a skill you need to develop and being live is different to prerecorded video that can be edited later. FACEBOOK live is more like public speaking and learning the skill of thinking quick on your feet.

Think of the most successful people in the world and you’ll see that they are all generalists.

Even Michael Jordan went from a specialist to a generalist. He was a specialist scorer, but even then he never won a championship, but once he got better at leading his team, defense, supporting other team members, his team won the championship. As soon as he backed off a little from scoring…that’s what made the change.

Take an Audit of your life: Understand what your naturally good at and what your passions are, and then develop further skills you need.

Ask yourself, what skills do I need to learn to fill the gap towards my goals? You need to know your goals first. You need to know what you want, then go and learn the skills you need, using short-term specialisation.

Be honest with yourself. Your current skill set has only got you so far. Now what other skills do you need to develop, up to 80%, to give you a competitive advantage. When your skills are stacked upon each other you will develop a lot of breadth and be good to great at many things.

Skills you should develop: Networking, copywriting, advertising, writing, and public speaking, but you only need to go to 80%. Pat Flynn admits he’s not the perfect speaker, he still stumbles over his words, but who cares, his goal was to be good to great, not a specialist.

You can connect with Pat Flynn at patflynn@chroniclesofstrength.com or via his FACEBOOK page www.facebbook.com/chroniclesofstrength

Pat Flynn’s website: www.chroniclesofstretch.com and www.101kettlebellworkouts.com

The Pat Flynn Show on iTunes: https://itunes.apple.com/us/podcast/the-pat-flynn-show/id1253261458?mt=2

I hope you enjoyed this episode and if you want to read more, or listen to other episodes please email me at tf@tysonfranklin.com or visit my website https://www.tysonfranklin.com

My latest book It’s No Secret There’s Money In Small Business is now available on Amazon, Book Depository and other online book sellers. Book Depository does deliver freight FREE worldwide.

If you live in Australia you can also order my book from most local bookstores.

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My guest today is Shannean Moncrieff and when I first met Shannean, almost twenty years ago, she was a very well respected lawyer working at a prestigious law firm in Cairns, however after having children she transitioned out of law, into a more creative life and once again she has excelled.

Shannean did a double degree at university; Law and a BA in Japanese, History, Politics and English, and it’s her love of the English language that really motivates her in all areas of her life.

As she explains - If I wanted to communicate for a living I needed to know how to write and I needed to understand why we write the way we do, and what is the most persuasive way to do that.

Never compromise your principles and beliefs:

Shannean has written seven fiction books and has received offers from international publishing houses, however they wanted her to compromise the story by changing the setting and also the central character, which she was not prepared to do.

It’s important to stand your ground, especially if you can back it up with evidence and hardcore logic, however you need to be flexible enough to see another persons point of view and vision.

In LIFE:

Too often people fall into careers and do not follow their passions, however our career choice is influenced at an early age by our environment, schooling and people in our lives.

For example our parents taught us to work hard at school, get good grades and get a good career.

At some stage we must decide, do we go into a career that will pay the bills, which is logical, or follow our creative passion that may not pay the bills? Part of being an adult is being responsible so you can pay for your lifestyle.

The Struggling Artist:

We’ve all heard about the struggling artist, but there’s really no need for this to be true, but for some reason people still accept this, but would they accept the struggling accountant or struggling lawyer? No they wouldn’t, instead they would say they’re inept or lazy.

History teaches us patterns and lets people have an opinion based on past facts. Look at where you are now in your career compared to five years ago. Is it better or worse, or has there been no change? If there’s been no significant change then maybe you need to change.

Evolution of people:

Children are initially guided by the boundaries set by their parents, however as they reach school and try to fit in with the new environment, their peers are also influential.

When we finish school some people go to university, others start a trade, and therefore they have different life experiences, BUT then we’re expected to fit into a world and all work together. It’s not always possible and maybe this is part of our evolutionary process and we’re never supposed to feel comfortable?

Victors write history:

In the past the victors wrote history and this is how we learnt, but now everyone can write and have an opinion, which exposes us to so much more information, but what is the truth.

This is why kids are so much smarter today than prior generations, because previously parents limited the boundaries. The internet has expanded the boundaries.

Your CREATIVE side:

Shannean has always had a winning attitude and a drive to be number one at everything she puts her mind to, however as she puts it - If you’ve walked a path of success before, you’re programmed to do it again”.

It’s all about LEADERSHIP. It’s about identifying obstacles and sign posts ahead of time. If you want to be #1 you need to develop your skill set.

What is success?

For Shannean, if her children have a great attitude towards their fellow man, then she feels she has been a success.

Sometimes the things we often worry about on a day to day basis are literally not that important in the larger scheme of life.

We take nothing to the grave, nothing at all, all we’re leaving is a memory, and if we can inspire, energize and motivate people in a positive way and make them think marginally different than they did 10 minutes ago…then we’ve left our mark.

Whether I’m driving a Mercedes Benz or a Hyundai I’m still going to get to the destination I’m setting out for. What’s more important is knowing my destination before I back out of the driveway.

My own thoughts after talking with Shannean:

Someone once told me that when you have open, honest, meaningful conversations with people, you get to learn so much more about them, and that’s exactly how I felt after my conversation with Shannean.

I learnt more about Shannean’s thinking and beliefs, and where she’s headed in life, in the past 40 minutes than I have in the past 20 years of knowing her, which is amazing.

So I think there’s a massive take away point here:

Everyone needs to connect more with the people they know and they should sit down and interview their friends, family and work colleagues.

Ask them for 60 minutes of their time and tell them you want to ask them a few questions to get to know them better.

Of course they will look at you like you’re an oddball, but just like Shanean, once the conversation starts and if you really listen…you’re going to learn so much more about them and they will share so much more with you.

If you enjoyed this episode please feel give It’s No Secret with Dr T an honest rating and review…or simply tell your friends about the show.

For more information about this show and previous episodes please email me directly at tf@tysonfranklin.com or visit my website https://www.tysonfranklin.com

My new book It’s No Secret There’s Money In Small Business has just been release. It can be ordered from Amazon and Book Depository, and if you live in Australia it can be ordered from most local book stores.

Book Depository also delivers freight FREE worldwide.

It's No Secret... There's Money in Small Business: Earn more. Work less. Enjoy what you do each day.

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Chris Desmond is the host of a successful podcast series titled Uncomfortable is OK. In this series Chris chats with people who have done some amazing things, or had unique ideas that have taken them out of their comfort zone, and by doing this they have become much better people.

I’m sure after you listen to this interview with Chris you’ll be tempted yourself to become uncomfortable more often and like Chris and I, you’ll understand that uncomfortable is ok.

In this particular podcast interview Chris and I discuss:

Why connecting with people on social media is such a good idea. We agree it can be very uncomfortable, but it’s also very worthwhile and rewarding.

Chris Desmond is the only person I know that has his own podcast series, yet does not own and operate his own business. He still works as a Physiotherapist for someone else and this is quite unique, however it’s also a sign that Chris started his podcast for all the right reasons.

It’s easy to be average:

Chris could have stayed in his comfortable role as an employee, however he pushed himself and got uncomfortable by starting a Masters of Management. This opened his mind to new ideas, taught him new skills and helped him transition from being just a clinician to a manager.

Chris completed his Masters while still working full-time, which proves if you really want to do something you’ll make the time to get it done.

Most of Chris’s podcast episodes run for approximately an hour, but he had considered starting a 10-minute weekly summary of his Uncomfortable is OK podcast, sharing what he has learnt from previous episodes. I agreed it was a good idea and have set him a challenge to make it a reality by the end of 2017. He’s now accountable to us all.

Most successful people agree that:

Everyone that gets uncomfortable also gets better at what they do.
Starting something new is the hardest part of the process.

Our brains are programmed for us to avoid danger and to stay safe, however with constant pushing we can increase our area of comfort.

WARNING: It’s good to have a break from being uncomfortable, however our comfort zone can regress if we spend too much time being comfortable and this can lead to unhappiness.

“IF YOU STOP SWEEPING THE ROOM IT STARTS TO GET DIRTY AGAIN”.

Chris’s takeaways from interviewing people on his podcast:

In life you’ve got to keep yourself uncomfortable to eventually become comfortable.
OPTIMAL ANXIETY: Our performance increases to a certain point with anxiety and arousal, however too much and it can lead to overwhelm.
Learning new skills in one area (management, podcasting, being uncomfortable) has improved Chris’s skills in other areas (communication as a Physiotherapist)
Getting uncomfortable now will pay dividends as you get older and it increases your cognitive skills.

Final message from us both - DO SOMETHING UNCOMFORTABLE TODAY

Chris Desmond can be contacted on:

FACEBOOK: https://www.facebook.com/uncomfortableisok1/

Email: uncomfortableisok@gmail.com

Website: http://uncomfortableisok.libsyn.com/

If you have any questions about this podcast episode please reach out to Chris, or otherwise I can be contact at tf@tysonfranklin.com or you can visit my website https://www.tysonfranklin.com

Also my new book It’s No Secret…There’s Money In Small Business is available from Amazon and Book Depository (free delivery world wide), or if you live in Australia you can order directly from my website, or ask your local bookstore to order a copy in for you.

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Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd.

Today we discussed:

Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore.

Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common.

It now only takes three months from a written word document to finished book.

What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of trying to use the same ISBN number for different book formats.

Why should someone write a book and self-publish it? Imagine your book like a huge business card. It opens doors. Writing a book can lead to speaking gigs and television appearances, and it’s a great way of reconnecting with past clients.

It’s also a great way to make contact with new business contacts by sending them a copy of your book.

Why a book gives you street cred: There are a lot of people writing blogs, but there a far fewer people writing books., because it takes dedication to put together 30,000 to 50,000 words, and it also shows commitment.

Simple facts:

You become a better writer by writing.
Writing a book will make you more intelligent, due to research.
It’s a guarantee that someone is going to hate your book…just accept it.

7 Steps To Self-Publishing

Planning: This is not the writing process; this is about scheduling and budgeting your book with your publisher.
Editing: It’s more than just checking spelling. It’s about creating a better book. Your editor will offer suggestions and improvements and it’s a great time for the author to ask questions. One of the big advantages of self-publishing is you’re the boss, so you do get the final say in the editing process.
Design: Design includes the front and back cover, the spine, the internal layout and paper selection. There are usually three to four rounds during the design process and multiple suggestions each time, so you may see up to 20 variations.

This is why you should judge a book by its cover. A cover says a lot about the book and the time taken in the design process.

Proofreading and indexing: Editing is about improving the overall quality of the book. The Proofreader is a whole new person who has never seen your book and they are simply looking for mistakes (spelling, comma’s etc). They don’t offer writing advice.
Printing
Ebook and print on demand
Distribution

The average sized of a book is 30,000 – 40,000 words, or approximately 170 pages.

The average cost to publish a book is $12,000, from start to finish and there are no other hidden costs. This price includes 200 printed copies.

Whatever you level of writing, your editor will help you the rest of the way, but your personality will come through in the finished product. It’s important to keep your personality and to write in your voice because it introduces you to the reader.They need to hear your entrepreneurial spirit in your voice.

You can connect with Michael via his website www.Mhpublishing.com.au where you can organise a FREE 30-minute DISCOVERY CALL directly with Michael. This is worth considering if you’ve already got a book written but you don’t know what to do next.

Michaels book is available on Amazon: http://amzn.to/2vKsv9E

My Book: It’s no Secret There’s Money In Small Business will be available on Amazon October 2017, or you can visit my website https://www.tysonfranklin.com

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Calvin Wayman is a professional speaker and social media entrepreneur, and is the best selling author of Fish Out of Water: The Guide To Achieving Breakthrough & Permanently Transforming Into A New You.

He’s been featured in Entrepreneur Magazine, The Huffington Post, Social Media Examiner and was named one of the Top 30 Entrepreneurs Under the age of 30 by Influence.com

Calvin is also CEO of a very successful social media company – COBBESMEDIA and today he helps explain that there are no secrets in business; the answers are all in front of you, you just need to know where to look.

Episode Highlights:

When Calvin started his sales career he managed to hold the record for being the worst sales person in the company. Not a record he was proud of, but by studying high-level performers and the successful habits of others, he was able to turn this around and become a top achiever himself.
Everything new is uncomfortable: You must accept this feeling as being normal, however many don’t and the tragedy is two-fold; 1) People think there’s something wrong with them and 2) they think there’s a secret they don’t know about yet.
This is when people feel like a fish out of water, but eventually you can move from a guppy to a shark if you keep going and never give up.
Modeling: You need to model the people who have the results you want, however just modeling won’t fix the problem immediately, there’s a lot of repetition involved once you understand the basic skills.
Riding a Bike: All children will learn to ride a bike because their desire to ride is far greater than their fear of failing or falling off…in fact they have no fear of failure because their why is so strong.
Why it changes as adults: We worry what other people think and we tend to value others peoples opinion over our own.
The School System: Is set up ‘telling us’ that failing is bad…therefore once we leave school and become adults the thought of failure scares us. We can’t fail if we don’t try…but this is not right.
Here’s the good news: Once you ‘get it’, you just get it. Success is just like learning to ride the bike; you can’t unlearn it once you know how. Once you become a Shark, you can’t go back and be a Guppy.
This is called THE NEW NORMAL

CONSISTENT IMPERFECT ACTION - CIA

Most people are afraid of messing up so they stay on the sidelines, which is sad. If you wait until you’re ready before you make a move, you’ll never move. If you wait until it’s perfect timing to take action, you’ll never take action. Therefore you’ve got to keep moving forward by doing consistent imperfect action.

“Done Is Better Than Perfect”.

Check out some of Gary Vaynerchuk’s early videos and you’ll see that he didn’t wait until he was perfect to get started…and look at him today.
It may be hard to see yourself being paid $120k for a talk like Gary V gets paid today, but can you see yourself being imperfect on stage? If you can, then that’s where you start today; it’s not about being perfect.
My podcast is a perfect example of consistent imperfect action.
Too often we see where successful people are now and not where they’ve been or where they started.

GET SCHOOLED

Most people want to improve their health, finances etc, but we’re often by our selves most of the time, therefore you need to get schooled and be with others with a similar mindset. You need to get around other people that are doing what you want to do.

By hanging around people with similar goals and aspirations you can’t help but travel in the same direction…just like a school of fish. Mastermind groups, running groups, etc, they will push you and help you create the new normal.

You need to attend 2 and 3-Day events that will attract the type of people you want to associate with.
Or join an online business course that has an associated mastermind group on FACEBOOK.

SWIM LIKE A SHARK – This is all about Modeling. The sharks are the super-successful people you know (discussed earlier)

The advantage of writing a book is it separates you from everyone else in your space. You become an authority and it is a great leverage tool for you personally and for your business.

In 2015 Calvin threw in the safety of his job to become an entrepreneur, without any specific plans, which sounds ballsy, but that’s not how Calvin saw it at the time.

The fear of not trying was much scarier than throwing in his job and going balls to the wall.
He would rather face himself over failure than face himself over regret.
What’s the worst possible scenario if you take a chance? Can you live with the consequence? If you can, the risk is worth taking.

Calvin’s website: http://www.calvinwayman.com/

Fish Out of Water: http://www.calvinwayman.com/book/

Social Media Makeover (FREE) http://www.calvinwayman.com/makeover

My website: https://www.tysonfranklin.com/

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My guest today is Moty Ben Shabat, Co-Founder of SEACRET Direct, a billion dollar skin care company based in Arizona, where they produce products made from Minerals From The Dead Sea.

Moty served a number of years in the Israeli Army as a Medic and his long-term plan was to study medicine, however he had no money, so he moved to the United States when he was 25 years of age to earn enough money so he could go back to Israel and put himself through medical school.

In the end he made so much money he never went back to Israel, and instead he teamed up with his brother Izhak Ben Shabat and together they created a billion dollar company.

This is an amazing story of how you can start with nothing, overcome adversity and build a hugely successful company if you stay focused.

In this episode we discuss:

The University of Life, what does it mean?
How Moty fell into owning his own business within 24 hours of arriving in the USA.
How he made more money selling ice cream than he ever could have made being a doctor.
With zero business skills, he learnt how to run his business as he built his business.
Don’t let fear stop you from starting. An entrepreneur will jump off a cliff and figure out how to make a plane on the way down.
Having an early vision of growth based on realistic figures.
Don’t throw out an old shoe until you have a new one.
How to deal with ‘Bad Timing’.
Why making your team feel like family builds unity and strength.
Your goal is to surround yourself with people more talented than you. If it all depends in you…your success may be short lived.
Why it’s important to look for products that are not seasonal
Become solution orientated and don’t die wondering.
SEACRET is the company (12 years old) – sold 1.5 billion dollars worth of products. This year they will turnover $200 million.
What is ‘Relationship Marketing’? If you help enough people get what they want, you’ll get everything you want (Zig Ziglar).
Embrace Change
If you have a desire to own your own business – go for it and don’t let the outside noises get to you. Do not listen to negative people. There’s always someone willing to tell you why you cannot be successful.
Not everything in business will go smoothly, but as long as you stay focused on the finishing line, you won’t see the obstacles.
Develop a ‘Finishing Line’ mindset

SEACRET Website: https://www.seacretdirect.com/www/en/au/

To order products from the SEACRET website you’ll need to make contact with an Active Agent and become a Customer, a VIP Customer, or if you're looking for a great business opportunity, become a Seacret Agent yourself.

SEACRET Story: https://www.seacretdirect.com/www/en/ca/community/our-story/

SEACRET currently operate in seven countires; the United States, Canada, Australia, Mexico, South Korea, Japan and Germany.

My Website: https://www.tysonfranklin.com/

Email: tf@tysonfranklin.com

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Today’s guest is Wilson Lawrence. Wilson is a Performance, Personal Development and English Communications Coach focusing on Self and Time Management. He studied at the South West London College For Higher Business Studies and is based in Germany.

I first heard Wilson on the Operation Self Reset podcast series with Jacob Nawrocki, and I was so intrigued with their conversation about The Morning Routine I connected with Wilson on social media so I could ask more questions.

This has lead to us talking via Skype on a regular bases and since then we’ve become good friends, which is why we’re able to have a very open and honest conversation, as well as a few laughs, about The Morning Routine and much more.

Topics covered in this episode:

Why watching television can influence your mood and emotions throughout the day.
Start your day in silence: Most people wake up and check their social media accounts and immediately put their brains into reactive mode and become part of someone else’s agenda.
Developing affirmations and writing them down. Do it the right way and you will feel and create the emotions in the mind.
Asking focusing question (The One Thing) – What is the one thing that I can do right now, such by doing it, it will make everything else easier or unnecessary?
The brain functions best first thing in the morning and after having recovery breaks during the day. This is why you must do they most important work first and not waste your mental energy checking emails. (Prefrontal Cortex)
Distractions will occur if you don’t do the most important things first.
When people say they’ve had a stressful day, what they’re really saying is they’ve had a busy day. Busy does not mean productive and quantity does not equal quality.
Pareto Principle: The 80:20 Rule. If you delay important tasks (20%), distractions (80%) will prevent you from getting them down.
To Do Lists: Focus on the most important task first, then worry about the rest if they’re still necessary. Don’t do the most fun task first (distraction).
When you add value, value will come back to you, and in order to give value you must first be more interested than interesting and focus on quality over quantity.
No such thing as weaknesses, they’re areas of opportunity and when you combine this with your focusing question it can be very powerful.
Social Media winners and losers. When you analyse your own social media posts what are you saying about yourself?
Having an opinion is good, as long as you can back it up with your own reasoning, or evidence.
The Bandwagon Effect: When everyone joins a cause or movement because it’s become fashionable and popular to do so. People fear by not jumping onboard they may get left behind. This applies to how some people market their business.
Show gratitude to those that have helped you succeed.
The Morning Routine: It’s an investment not a chore.

Wilson Lawrence can be contacted socially via LinkedIn, Xing, FACEBOOK and INSTAGRAM.

Reference Books:

The Miracle Morning by Hal Elrod
The One Thing by Gary W. Keller and Jay Papasan

My website: www.tysonfranklin.com

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My guest today is David M. Frees. He is a Trust, Estate and Wealth Preservation Lawyer from Phoenixville Pennsylvania. He is an expert when it comes to persuasion and communication, and on a personal note Dave is one of the best communicators I have ever had the pleasure of knowing.

I think you’ll go back and listen to this episode numerous times, because there’s so many takeaway points. Here are the highlights:

The first and most powerful key to being a good communicator, great negotiator and person of influence, is to master the art of listening to the other person.
You need to quiet the demons in your own head and not be thinking about what you want to say next.
When you meet someone, always be looking for something to compliment him or her on, but make it genuine. “Wow that is a smashing tie”.
It takes enormous practice to listen and not automatically respond or jump into the conversation.
Everyone you meet is smarter than you at something, and thinking this way sets you up in a very positive mindset right from the start. The other person will sense your positive body language and attitude towards them.
You can build trust by confessing something very early in the conversation. If you’re selling a product, you may point out a flaw in certain situations, or if it’s a personal conversation you may make an admission that may be slightly odd or embarrassing. Just don’t do it in the first 30 seconds. Also why you shouldn’t talk about your haemorrhoids.
Some people will say that using these techniques is just manipulation, and they are correct, however all human communication is manipulative in some way, but you need to give up the idea that it’s a bad thing. It’s your INTENT for the outcome that matters. You can manipulate in a negative, or positive way.
Where is the best place to learn more about this subject?
The language we use, when communicating, can be very powerful and influential. Saying to a child, ‘don’t spill the milk’…puts that image in their head and increases the chance of them spilling the milk. But if you say, ‘keep the milk in the cup’, that’s the image they will see. We see words as images.
The tonality of your voice, the speed of your voice and your body language is far more important than the words you use. This is why Barry White was so popular with his female audience.
Learning to vary the speed and tone of your voice can be very effective in certain situations. If you want to hurry people up, or slow people down…use your voice.
It’s important to go back and re-listen to mentors, previous podcasts and reread books because you’ll have a different mindset year to year and you’ll pick up new things each time.
When you make a deal with yourself that you’re going to do something, no matter what, you need to stick to it, but don’t stay with it if it’s not working.
Sometimes it is advisable to quit.
Persuasion and influence is different. Persuasion is very hard to do because it relies you changing someone else’s mind, but over time and by building trust it is possible, however influence is where to want to be.
Persuasion is part of a bigger goal and that is to become an influencer.

Dave runs an event in Tempe Arizona every October: 3 Days of Success and Business Black Ops. Bookings can be made at www.3daystosuccess.com but if it’s your first time it’s best to call Dave’s assistant Lisa on (610) 933 8069 and organise a short phone meeting with Dave to make sure the event is for you.

Dave’s Podcast: In Top Form https://itunes.apple.com/us/podcast/in-top-form-podcast/id1209872004?mt=2

Dave’s Book: The Language of Parenting

Visit my website: http://www.tysonfranklin.com

DOWNLOAD: 12 Secrets To Get More People Through Your Front Door http://www.tysonfranklin.com/12-secrets

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Being a new podcast series I know it’s important for the first episode to be good. I talked this over with my friend Ronsley Vaz and he said I should be the first guest on my own show.

That’s not what I was expecting, but Ronsley said it's important for listeners to get to know me, what I stand for and to learn more about where I want to take this show.

I hope you enjoy the first episode as much as I enjoyed putting it together.

What is covered in this episode:

The difference between working hard and working smart and why asking for help is one of the smartest business decisions you’ll ever make.
What you can learn from watching the UFC (Ultimate Fighting Championships) and apply it back to your business. It’s about focus, discipline and having a ‘never give up’ attitude.
Why we need to build our ‘Resilience’ muscle and why some people give up way too early.
How honest communication helps overcome personal flaws
Yes, I’m a big kid, but it’s part of my Brand Personality.
Everybody has certain superpowers or business strengths and you need to run with your strengths and get help for your weaknesses. You can’t do it all.
What I’ve learnt by opening, expanding and selling over 20 podiatry businesses.
How I halved my hours and double my income, and it wasn’t by working harder; it’s about working smart and knowing why you’re doing it. You need to understand your values.
The 365 Hour Mental and Physical Challenge. It’s about mentally and physically challenging myself every day.
Accountability – the more people who know your goals and what you’re aiming for, the more accountable you will become.
Plan ahead and consider obstacles before you start something new.
Inspiring others was never part of my life plan, but it’s definitely become a side benefit.
Every podcast has a message, which is why you should try listening to various types of podcasts.
A great time management idea about timing how long it takes to perform certain tasks and using this information to get more done each day.
Why my podcast show is about earning more, working less and enjoying what you do each day.

If you have any questions about this first episode please email me tf@tysonfranklin.com

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

My website: www.tysonfranklin.com

It's No Secret with Dr T.: Recent Episodes

Dr Tyson E. Franklin