PR Camp: Recent Episodes
Kathe Stanton
Public relations tips and media survival skills for today's marketplace. Hosted by Kathe Stanton, each episode focuses on a single topic such as becoming more quotable, identifying media opportunities, writing op-ed, or interacting effectively with reporters.
Getting to the point with business announcements. (Standard version)
More at kathestanton.com
Media-training tip: Avoid the tired expression "under the bus" — or at least make it fresh.
Media-training tip: Avoid the over-used expression "under the bus" — or at least tweak it to be fresher.
Controlling hands on-camera, in presentations. Time: 1:01
Host: Kathe Stanton
More at PRCamp.net
Where to look during an on-camera interview Time:1:02 More episodes on ITunes, at PRCamp.net or kathestanton.com Also on YouTube
Lessons from skywriting pilots for effective, efficient media relations. Host: Kathe Stanton More at PRCamp.net or KatheStanton.com Time: 1:55
PR tips from ice fishing? You betcha. Time: 1:01 More episodes at PRCamp.net or kathestanton.com
Using numbers effectively in storytelling, PR content. Time: 1:03 More episodes at PRCamp.net
On-camera performance tip for Web site videos.
Time: 41 seconds
More tips at PRCamp.net
Using pronunciation tips for names. Time: :59 More at PRCamp.net kathe.stanton@gmail.com
DIY tracking of visibility in media.
Time: 1:13 More at PRCamp.net
Kathe.Stanton@gmail.com
Give a person's name for media contact instead of the impersonal info@ or media@. Time: :49 More at PRCamp.net Kathe.Stanton@gmail.com
Choosing and using acronyms and other abbreviations.
Time: 1:06
More at PRCamp.net
Kathe.Stanton@gmail.com
During an interview, avoid starting an answer with a comment on the question. Time: :51 More at PRCamp.net Kathe.Stanton@gmail.com
Why it's important to put a date on every news release. Time: :55 For help with news releases and other media kit content: kathestantonpr@gmail.com
Earn interest in your organization with a range of story ideas. Time: :57 For help identifying media opportunities: kathestantonpr@gmail.com
Writing an effective E-pitch. For help identifying stories and pitching: KatheStantonPR@gmail.com
Drop the word "excited" from news releases. Time: :45 Host: Kathe Stanton Web site: PRcamp.net
Using a Flip camcorder to shoot Web clips. Time: 1:35 Host: Kathe Stanton Web site: prcamp.net
Getting rid of those, uh, pesky, um, you know, like, uh, verbal tics. Time: 2:20 Host: Kathe Stanton Web site: prcamp.net
Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33
If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp
Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04
Note: Apple enhanced version, replacing MP3 version.
Episode 8. Why the question "Who cares" is important in media relations.
Time: 2:30
Host: Kathe Stanton
Episode 7. Tips for creating content in a Web site media room. Length: 4:29
Host: Kathe Stanton
Episode 6. Why a Web site media room is an important PR tool. Time: 4:00
Host: Kathe Stanton
Episode 5. Ideas for media stories that can promote a business, organization, project or product.
Time: 3:54
Host: Kathe Stanton
A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.
Tips for keeping a collection of your best lines, anecdotes, analogies and insights so they're readily available when you're preparing for a media interview or presentation.
Host: Kathe Stanton
Time: 3:35