Camille Forte Online Marketing: Recent Episodes
Camille Forte
Camille is a digital consultant who found her calling in bringing businesses large and small into digital success. She had recently graduated with her MBA and was working as a marketing account manager when she stuck her hat out on a stick and suggested major changes to the marketing program that would overturn the boat and make everyone embrace a paradigm shift into digital and social media. The President of the company approved, and to the astonishment of many, it worked. For the last 10 years Camille has continued to bring unforeseen heights of success to clients in industries as diverse as toy manufacturing, automotive sales, photography and biomolecular diagnostics. When she's not eating, sleeping and breathing digital marketing, her life revolves around good coffee, the arts and teaching.
We’re at “halftime” in the pandemic right now, and it may the chance you didn’t have before to make a pandemic preparedness plan for business. More than ever, you need to understand why you need a digital marketing strategy to be the pillar of that plan.
If your target audience doesn’t tick the same, they won’t click the same. This pandemic and quarantine have changed everyone’s lives, so no matter who your customer base may be, your digital content marketing strategy has to turn on a dime. From social media posts to blogs to paid ads, these are the ways to […]
Answers to your questions about the impact of the COVID-19 pandemic to your business, even answers you didn’t know you needed. There’s special verbiage you need to use with your customers right now, and a way you need to connect with them in these uncertain times. Your PPC strategy needs to turn on a dime. […]
Part 1 of the Sinister Six of Social Media series – Facebook, what it can do for your business, how it can bring leads and help or hurt your reputation online. This podcast explores what Facebook can do for your business if it’s done right, what happens if it’s done wrong, and how it can […]
Too many local businesses think they can’t compete in the digital age with behemoths like Amazon and Walmart. The reality is that they’re not embracing the online marketing platforms and features made available to them by the digital transformation. The playing field has never been more even for local brands… so tune in before […]
Along with a bonus of what never to post and where to tread lightly, we cover the broad strokes of the 4 types of social media content that you need to use in social media marketing… the question forever asked by solopreneurs and global conglomerates alike!
There’s about as much marketing traffic in people’s digital lives as there is on I-95 during rush hour. The truth is that you can still hack a competitive advantage, or even first-mover advantage, using the lesser-traveled side roads and the newest cut-throughs. Tune in for some real direction!
Why is infiltration marketing so rarely used when it can cost so much less, and provide so much more ROI, than influencer marketing? Because it’s not fully understood! Hear why infiltration marketing is the most effective way to get inside your target audience’s mind and win their trust in an instant.
The Superbowl is the biggest marketing opportunity of the year for almost any brand, but this year it seems marketers dropped the ball. Influencer marketing was sorely misused and brands missed the social component.
Knowing what to expect has everything to do with your success. What does your audience need to hear and see from you to want what you’re offering? How many times? How should you work with your marketer? Tune in and tune up your strategy! #RealisticExpectationsinMarketing #camilleforte #marketingblog
Do you really know where your target audience is, how to truly engage them and earn their trust? Times have changed and so must your social media strategy. Mental health is a bigger issue than ever before – and it could make or break your every marketing effort if you don’t adapt and have the […]
What an SEO audit can do for you, everything your SEO provider should be looking for and so much more. This podcast tackles the latest and most important algorithm updates and how to act on them quickly, easily and without breaking the budget!
No sugar-coating , just the raw truth of what constitutes “black hat” practices and their consequences, and how what you don’t know can hurt you! The grey area of buying boosts in followers and traffic… can you do it? Sure, but does it work and will you get away with it? Tune in and know […]
A dunk-tank Q&A of the hottest & most current marketing topics, from SEO services to social media ad budget strategies for everyone from entrepreneurs to corporations. In a face-off between Facebook and Google, who would win and where would you spend your marketing dollars?
Everyone knows that the Super Bowl is like the Oscars of advertising, but have you learned anything about multi-channel marketing, agile marketing or going cross-platform on a budget? Tune in! This could be the touchdown your business’s marketing strategy needs!
Social media marketing is NEVER a set-it-and-forget it part of any good marketing strategy. Changes happen on a daily basis to algorithms, user interface and marketing functionality. These are 7 you’ll want to think about right away if you want your marketing plan to work for your business, no matter what size it is!
Want to gain complete command of your business and your marketing in 2018? Check out the Top 10 Marketing Commandments – because curated lists of tools are a dime a dozen, and resolutions fade quickly. Take these 10 steps that really make an impact on your bottom line, your peace of mind and everything in […]
Is Black Friday even Black Friday anymore? Cyber Monday became a tough competitor, then the entire shopping landscape changed, and this means everything for your marketing. Know how to make it a success, and especially what you should NOT do in these uncharted holiday marketing waters.
After a jaw-dropping entertainment experience, my eyes were re-opened to one of the greatest marketing strategies in history. Used by some of the biggest brands and presidential candidates, the foundation of the most successful campaign partnerships in marketing history, why is infiltration marketing overlooked by most businesses everywhere? Here’s what it is and how to […]
Whether it’s an expert you brought in to do an audit or extra seasonal help to boost your customer service, we tackle the controversial issue of freelancers, contractors and consultants. Can they help your business’s overall strategy in more ways than you thought? Tune in and chime in!
What do you do when a platform goes down, taking your campaign with it? What if social media itself turns into a reputation management problem or an HR issue? Do you have a plan in place to use social media as an part of your digital marketing for when the unexpected happens? Tune in and […]
Social media may be one of the greatest things to happen to marketing in all of history… but what happens when the unexpected blindsides your day-to-day? Do you have a strategy in place to catch every curveball? From holiday campaign management to reputation, weave your safety net!
A short, powerful list of holiday SEO tactics you need to put in place in a hurry to make the most of the season! From the must-have basics to the parts of SEO you may have forgotten about (it happens, we’ll fix it), tune in to boost your holiday sales, campaigns and customer growth! […]
A quick but critical refresher on the basic guidelines of what your brand should be saying on social media, especially in the craziest of times. Ignore these cardinal rules and you may find you’ve accidentally alienated members of your target audience, or worse… made your brand the subject of protest because of what you thought […]
If You Could Go Back in Time and Do Your Marketing Differently… If you knew then what you know now, how different would your marketing be? You’d crush it! Let’s take a time warp and talk about what you’d change, and how you can still change things before they become real problems. Based on […]
You would take your child for a checkup, wouldn’t you? What about your other baby, your business? Checkups aren’t just for children, and spring and fall housecleaning aren’t just for your home. These 2 marketing must-dos can improve your projections for the next 4 quarters through first-mover advantage on social media, smart targeting strategy and […]
Your post-Labor Day Weekend marketing strategy can lose 20 percent of your customer base or grow the whole group – it’s up to you, and it’s all about stepping out of your own shoes and looking at the world from the perspective of your target audience. It could mean more retargeting because people with less […]
The fact that people who trust your brand will buy more from you isn’t new, but something in that equation has changed. Trust is now a multiplier of the perceived value of your product or service… in other words, even a valuable product will be seen as having ZERO value if there’s no trust […]
Can social media be the only tactic in your digital marketing strategy? Or are there a few “pillars” of online tactics that are necessary for a good marketing plan? Also, one great tip that can pave the way to new innovation in your marketing and help reveal whether your marketer is the real deal – […]
Sadly, the woes of a marketing industry flooded with hacks – self-proclaimed marketers who use buzzwords and fast talk to sell you services, hasn’t changed a bit since I wrote about it in 2014. Now, in 2017, digital marketing has matured while the same old tricks are still used to cheat honest business owners […]
Most people are already aware that social media should be a part of your marketing strategy, but some new behavior trends are making social media mandatory – if, that is, you don’t want to lose a large part of your potential revenue. Stop losing customers before they even have a chance to do business with […]
Is email marketing dead or are too many businesses sending out dead emails and newsletters? Why are some selling $3K courses on building email lists, while others are going all-in on social media marketing? This is a heated debate about modern marketing and consumer psychology, so get in on the argument!
For the first time in years, technology has opened the door to a new way for your customers to find you – virtual assistants and voice search – think Siri, Cortana and Alexa. Digital marketing is the shortest distance between you and your target audience, and that distance just got even shorter depending on whether […]
Strategies always change, but sometimes so does your customer base… so what happens when your target audience changes so much that a strategic change means re-evaluating your business model? Are you willing to hug the bend in the road or is it the end of your road?
Without a social media strategy, you’ll have no idea how to measure your progress, and no matter how far you’ve come you’ll have no idea where you are – defeating the entire purpose of the journey. Social media is now a pillar in any business strategy, from brand awareness and reputation to traffic and leads, […]
The rise of digital marketing has had a big impact on the role of sales – remember those people who converted leads into revenue? So where does online marketing end in the information age, and is sales still needed? It’s widely agreed that the best scenario is when marketing and sales work hand-in-hand, but where […]
There is no one-size-fits-all answer to the question of how much you should allocate to your digital marketing, but there are guidelines, goals and specific exceptions that will help find the right answer for you.
What are the universal steps of startup marketing? Which reigns supreme, search or social? How do you keep a business alive amidst major change? Michael puts Camille through another rapid-fire Q&A of the most pressing digital marketing questions of entrepreneurs and established business alike… does she catch every curveball? Please, this is Camille we’re […]
Just as many businesspeople aren’t familiar with today’s digital marketing landscape, leading them to outsource, no one’s made an instruction manual on how to work with your marketer. Learn what common mistakes you should avoid at all costs so that you can be sure your relationship with your marketer (or marketing team) brings you the […]
What if THE 3 biggest components of running a business could be fulfilled with one easy tactic? Imagine big businesses and entrepreneurs alike could tackle all three elephants in the board room with free, easy tools that have been at their fingertips all along… What you don’t yet know about social listening could be holding […]
Happy new year to everyone! In this podcast, the exceptional but eccentric Michael decided to throw at me the questions that we saw most through the holidays, and I decided to take the challenge. Hear me take on questions about how to fix the most popular marketing concerns so far in 2017! Get your questions […]
Word of mouth marketing may be the oldest, and most effective, form of marketing, and while some businesses brag about needing no other marketing strategy, there are some inevitable fates they will meet. Word of mouth can change, lie, affect your business model and more if you’re not proactive with an inbound marketing plan to […]
What if you heard there was a wellspring of leads waiting for your business to reach out and grab? Facebook has been getting a bit of flack for not being effective for lead generation, but this social media selling machine is packed full of advertising opportunities most don’t know about. Let’s shed some light on […]
It’s one thing that makes or breaks your chances of becoming successful and reaching your goal. The truth is that you don’t have to be the first; you don’t have to be the biggest, the smartest or even the one with the most revenue. You need to have the same thing that made a three-time […]
We live in a time where social media has fostered an entirely new level of transparency. Many have embraced it and figured out how to make it work in their favors, while far too many still don’t understand the potential – the possibilities of harnessing social customer service as a branding asset, and the potential […]