The Brave Ideas Podcast: Recent Episodes
Aqua
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as perceived by the employees of Aqua and the Wunderman global network.
Following on our very exciting Bookmark award, a Silver pixel in the category Streaming Services, Dan and Esther discuss the development of The Brave Ideas Podcast, the journey so far and lessons learned along the way. We also say a happy farewell and ‘thanks for all the fish’ to Dan Herman in this Episode of the Brave Ideas Podcast.
Our digital world has changed the ‘music’ landscape. Right now there is a lot more music available to audiences than ever before because of digital platforms such as streaming sites and digital audio consumption channels. This has opened up a whole new world of content sharing to even the ‘smallest’ of bands and musicians. It means that there are a lot more opportunities for artists to have their music heard but it also means that the online music sphere is a messy, cluttered environment and that there is a lot more noise online that you need to push through to be heard. In this episode we discuss how music and other brands can fight for attention when the greatest challenge is to get an audience’s devotion.
Change is hard but change is constant, especially in this #agencylife. Change management is about taking an organisation from one state to another. Often the piece that is hardest in change is the 'people who are affected by it'. People are what is needed to have an organisation and get work done. How do we then manage the process with people so that our businesses' goals don't suffer as the result of change? We discuss some practical ways in which an organisation can work through the process of change in this episode of the Brave Ideas Podcast.
There are clear distinctions between the global definition of millennials and what African millennials can be defined as. In the African context there are nuances which marketers seem to be overlooking and do often miss the opportunities with, especially within this ‘millennial’ sector. We’re so used to boxing in communities in terms of demographics, as marketers, which means we end up communicating in such a way that we miss the real values which resonate with these communities. In this episode we discuss how we can identify the human truths which drive behaviour and start to create the right messages for the emerging South African market. We take a hard look at the industry to understand if we do or don’t have to essentially redesign our structures and ways of working to connect in more meaningful ways.
Visit the blog: http://aquaonline.com/braveideaspodcast
In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling.
For more information, visit http://aquaonline.com/braveideaspodcast
Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. Is originality the key to success for creators (maybe it’s not) and what does originality even look like anymore?
In this episode, we talk to Mike Oelschig, Head of Strategy @ Cerebra about the importance of crisis communication on social media. We explore different types of crises and the potential impact that they can have on brands. We further explore what we, as agencies, can do to mitigate this type of risk for our clients. An informative episode for those looking to better understand how to navigate a crisis.
On the 1st of December 2016, We celebrated #WundermanDay 2016. To do this in our own Brave Ideas way, we invited representatives from each of the Wunderman South Africa agencies to share their brave ideas on what it means to come together as Wunderman South Africa, the global network and as a broader society. Our amazing guests were Janine Jellars from Cerebra, Thamsanqa Moyo from Applogix and Justine Nienaber from BaseTwo. A really fun experience for all involved.
Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts, and shares with us how African Design has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important conversation for all creatives.
We talk to Tara Marsh, Global Head of Content @ Wunderman and self-professed content queen, about all things content. A deeply informative conversation with a global leader in content marketing.
For more information, visit aquaonline.com/braveideaspodcast
Matt Black, Content Strategist @ Aqua, comes on the show to talk about the evolution of political communication in the digital world. We look at the key examples of the US presidential election, Brexit and the political landscape in South Africa, with a view to identifying key lessons for marketers.
For more information, visit aquaonline.com/braveideaspodcast
In this very special episode of the Brave Ideas Podcast, we discuss the topic of mentorship in the workplace, in honour of our late colleague, Stan Jabour, who recently passed away. Stan was a senior communications strategist at Aqua, who was widely known for his amazing mentorship ability and strong relationships with a number of colleague. Together with Lisa Cohn, Director of the Aqua Academy, we remember Stan by matching anecdotes of his time at the office with the hard theory that sits behind the art of mentorship. We hope you enjoy this informative and personal episode.
For more information, visit our blog.
Lisa Partington, Social Media Brand Manager @ Aqua working at the Coca-Cola Consumer Interaction Centre South Africa, joins us on the show to talk with us about how social media influencers can be used to create marketing value for brands.
For more information, please visit aquaonline.com/braveideaspodcast
In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.
For more information, visit aquaonline.com/braveideaspodcast
We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories.
For more information, visit aquaonline.com/braveideaspodcast
There are more tools available to us than ever before that enable us to do our jobs. We've come to a point where there are so many tools that it's not about the tools anymore, it's about the people using those tools.
For more info, check out our blog: http://aquaonline.com/braveideaspodcast/
We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.
For more information, visit our blog.
Beth Strauss, strategist at Base Two, chats to us about the discipline of behavioural economics and how it can be applied in marketing.
For more information, visit our blog.
Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word "digital".
For more info, visit our website.
On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z.
For more info, visit our website.
In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own moments of curiosity.
Find out more on the Brave Ideas blog.
We talk to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today's digital world.
For more information, visit aquaonline.com/braveideaspodcast
We talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data.
For more information, visit aquaonline.com/braveideaspodcast
Debbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisation.
For more information, visit http://aquaonline.com/braveideaspodcast
Clinton Deavall talks to us about the explosion of data and how brands can be SMART in how they organise, understand and act on the insights that big data can provide.
For more information, visit http://aquaonline.com/braveideaspodcast
In this episode, Richard Dunn, Chief Strategy Officer at Wunderman Europe Middle East & Africa (EMEA), gives us an education on the intersection between content and commerce.
For more information, visit http://aquaonline.com/braveideaspodcast
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We talk to Kofo Asuni, Business Lead @ Aqua Nigeria, about the differences between perceptions of the digital marketing opportunity on the African continent and the actual realities on the ground.
For more info, visit http://aquaonline.com/braveideaspodcast
Agencies adapt constantly, and those further away from the consumer will have to adapt to deliver.
This podcast with Marc Ashwell, Head of Strategy @ Aqua, explores why agencies need to evolve and what needs to happen to ensure it is done successfully.
For more information, visit the Brave Ideas Blog.
We have an #awesome conversation with Sisana Nxumalo, Social Community Manager @ Aqua, about the Power of #Hashtags. We talk about the origin of hashtags, where they come from and how they create trends. We explore why hashtags have so much power and if their use in political and social movements to generate real change. We debate whether hashtags drive real change and real action, or if it’s just a manifestation of slacktivism. We also shed light on some best practices in terms of how brands can best maximise their use of hashtags. A really topical and exciting discussion.
For more information, visit our new website.
At the end of last year, Aqua had the great honour of representing the continent in the first-ever Wunderman Day.
More than 60 Wunderman companies took a few hours out of their hectic agency schedules to find out more about what it means to be part of a creative, global network.
Throughout the day we virtually collaborated and connected with our fellow agencies, and shared how we do in Mzansi. We also interviewed a few of our very own Aquanauts.
The day was such a smashing success that we created a five-part Wunderman Day special.
Visit http://aquaonline.com/braveideaspodcast for more episodes, more content and more information!
Hosts: Dan Herman & Esther McGeer
Guest: Emilia Brooks, Ciaran Burnand, Celso Borges, Amy Ford & Diane Graham
Music & Production: Matthew Klawansky
Social Media: Sisana Nxumalo
Art direction: Johann Botha and Eras Gous
Video Editing: Lewis Lehmann and Mia Groenewald
Live show producer: Lisa Cohn
Videography: Dirk Chalmers
This week's show is all about making the most of agency talent as we speak to Polly Barnes, Head of Talent @ Wunderman EMEA. We discuss the challenges in retaining and attracting talent, as well as identifying Wunderman's approach which is about identifying and making the most of future potential. We discuss a range of issues: skills vs experience, upskilling and development, as well as a look at Wunderman EMEA's global centres of excellence. A powerful and stimulating discussion with a true expert.
Get in touch with Polly
e-mail: Polly.Barnes@wunderman.com
Tool of the week: Doodle
Get in touch with Brave Ideas by e-mailing us or visit our new Blog to experience all of our content
Hosts: Dan Herman & Esther McGeer
Guest: Polly Barnes
Music & Production: Matthew Klawansky
Social Media: Lisa Partington
Art Direction: Johann Botha
We speak to Shaun Carvalho Malekane about the popularity of Vine, a short form video-sharing social network. We discuss the functionality of Vine, the type of audience that lives on the platform and the way that users are engaging with this medium. The conversation then explores Vine as a niche community of artistic content creators, and suggests how brands can best interact with this new environment in an authentic way to build real affinity with users. We also explore some best practice for creating Vine content. A fun discussion about short-form content creation!
Innovation: The End of Blogging
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Shaun Carvalho Malekane
Music and Producer: Matthew Klawansky
Art Direction: Johann Botha
Social Media: Aqua Social Team
In this week's episode, We talk to Sumaya Hersig, technical quality assurer at Aqua, about software testing. We learn about the process of testing for bugs in software, as well as the internal and external challenges that make the testing a complex discipline for an advertising agency. We learn about the key qualities at a quality assurer needs in order to ensure a high quality product at all times. Further to this, we discuss the fragility of software and why testing is integral to ensure the delivery of robust software that works. An interesting episode that gives a platform to an unsung hero in our business.
Trending Innovation: New Job Titles
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Sumaya Hersig
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: Aqua Social Team
We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes.
Trending innovation: Instagram Ads
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Nicola van der Meulen
Music and Producer: Matthew Klawansky
Art Direction: Lance Hulley
Social Media: Aqua Social Team
Adrian Holmes, front end web developer @ Aqua, chats to us about digital storytelling. We explore 3 exciting case studies of how technology is being utilised to tell immersive stories, and explore ways in which they can apply. The conversation then moves towards why agencies find it difficult to create and distribute these stories, and identify ways in which we can move towards creating more dynamic digital experiences.
Case Studies:
Porsche Evolution
Zombie Run
Trending Innovation: Google Image Recognition
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Adrian Holmes
Music and Producer: Matthew Klawansky
Art Direction: Rory MacRobert and Leanne Ullman
Social Media: Aqua Social Team
In this episode, we talk to Elena Protulis, Head of Social @ Aqua, about women leaders in the tech industry, and some of the challenges they face in managing successful careers. We discuss international role models such as Marissa Meyer and Sheryl Sandberg. We also unpack why there are so few female role models in the South African tech industry, and how we can work towards changing this dynamic.
Tool of the week: NodeXL
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Esther Mcgeer, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Elena Protulis
Music and Producer: Matthew Klawansky
Art Direction: Hannah Hughes
Social Media: Danae Horsler / Sisana Nxumalo
In this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement.
Tool of the week: Lithium
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Vanessa Reid
Music and Producer: Matthew Klawansky
Art Direction: Rory MacRobert and Hannah Hughes
Social Media: JP Sing
In this week’s episode, we chat to Alex Wright, Social and Analytics Lead @ BaseTwo about the marketing world of gimmicks, which he believes is at a breaking point owing to the rise of digital. His fundamental argument that brand’s should be spending less time investing in fancy advertising campaigns and spend more time defining new innovations and services that add fundamental value to consumers. We discuss the theory of frugal innovation, and how applying of very simple learnings about audiences can drive marketing success. We unpack how marketing is shifting from a gimmick orientation towards a more service orientation, utilising the examples of MTN and Uber. A stimulating and cerebral episode.
Tool of the week: CrowdMics
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Alex Wright
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: JP Sing
In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it.
Tool of the Week: Thunderclap
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Theo Ferreira
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: JP Sing
This week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!!
Tool of the Week: EmojiTracker
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tessa Davel
Music and Producer: Matthew Klawansky
Art Direction: Hannah Hughes & Eras Gous
Social Media: JP Sing
We talk to Wynand McCabe about 3D printing. We start by delving into what 3D printing is and how it works. We discuss about whether 3D printing is merely a gimmick or if there is actually value that can be derived from this technology for digital agencies. We explore case studies of how brands have used this project and talk about the potential for personalised 3D printed content. We resolve by unpacking the importance of experimenting with new technologies. This is an educational and insightful episode!
Tool of the Week: Similarweb.com
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Wynand McCabe
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Tanya Reynecke
Social Media: JP Sing
Read more at http://aquagrp.libsyn.com/#mHfBOIeGeALd0SI2.99
In this episode, we talk to Shera Eshmade, Account Lead @Aqua, about the art of agency integration. Our debate moves from the challenges of being a specialist agency in a highly competitive world, to the increasing demands of clients for more integrated work, as well as unpacking the challenges of managing strong egos and still being able to put the client and the consumer's needs at the forefront. We resolve by exploring whose role it is to enforce the integration between agencies. A robust and interesting debate!
Tool of the Week: Paper by 53
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Shera Eshmade
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Johann Botha
Social Media: JP Sing
This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us!
Tool of the week: The Pomodoro Technique
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tim Mcgeer
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Tanya Reyneke
This week, we talk to Lisa Cohn, Senior Strategist @ Aqua. Lisa responds to the previous episode and challenges the perception that the single mother family is on the rise. We cover a range of topics from Intersectional feminism, to social media brand fails, even touching on the digital marketing of ISIS. This is a fun one!
Tool of the week: Macaw
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Lisa Cohn
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha
In this episode, we talk to Wynand Coetzer, Head of Strategy @ BaseTwo, about the changing nature of the family unit. We unpack the core reasons behind the breakdown of the nuclear family, and get into an interesting debate about what this means for brands, families and society going forward. We even talk about the disney movie "Frozen" as a key example of this change.
Tool of the Week: Duolingo
Get in touch with Wynand: wynand.coetzer@basetwo.co.za or on twitter @wwwynand_za
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Wynand Coetzer
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous, Ernst van der Merwe & Johann Botha
We talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’.
Find out more about Mel Edwards
Tool of the Week: Percolate
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Mel Edwards
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Ernst van der Merwe
In this episode, we talk to Larissa Fainberg, Social Media Brand Manager at Aqua. We get into a whacky discussion about the future of branding! Imagine if a brand persona was a data-powered hologram that hits on you in a bar. We unpack what the future could look like, how consumers will respond and how, we as agencies and marketers, should react to this new change.
References:
http://www.theinternetofthings.eu/
http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/
http://www.techopedia.com/definition/28247/internet-of-things-iot
https://www.oculus.com/
http://www.techradar.com/reviews/gaming/gaming-accessories/oculus-rift-1123963/review
http://www.designindaba.com/articles/point-view/dan-wieden-digital-revolution-will-%E2%80%98transform-us-or-render-us-inert%E2%80%99-%E2%80%93-drum
http://www.techopedia.com/definition/23371/digital-revolution
http://www.pwc.co.za/en/press-room/digital-era.jhtml
http://www.forbes.com/sites/gregsatell/2014/04/05/why-the-digital-revolution-is-really-just-getting-started/
http://python.espe-bretagne.fr/istepec/article.php3?id_article=72
http://www.theguardian.com/commentisfree/2013/mar/10/new-technology-bleak-or-brave
http://www.igi-global.com/chapter/policy-impact-political-economy-digital/29025
http://katecarruthers.com/2014/10/privacy-internet-things/
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Larissa Fainberg
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
This week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent.
References:
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Cell Phones in Africa: Communication Lifeline
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Mobile Africa 2015: African phone use decoded
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Kenya Share a Coke
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In High-Growth Countries, Reaching People Based on How they Connect
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Sabelo Khanyile
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
For more information about this podcast, e-mail braveideas@aquaonline.com
This week, we talk to Celso Borges, Creative Director: Interactive Design, about designing for the future.
The Brave Ideas Podcast is about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Celso Borges
Music & Production: Matthew Klawansky
Art Direction: Eras Gous
For more information about this podcast, e-mail braveideas@aquaonline.com
Welcome to the first episode of the Brave Ideas podcast, bought to you by Aqua.
This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insight from some of South Africa's most exciting marketing minds.
This week, we discuss Lean & Agile Advertising with Kim Li, a digital specialist.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Kim Li
Music & Production: Matthew Klawansky
Art Direction: Eras Gous
Special Thanks to: Julie Humphreys, Marc Ashwell, Lisa Cohn, Celso Borges, Jeremy Young, Wynand McCabe, Ciaran Burnand, Emilia Pedro