Level Up Marketing, Branding & Business: Recent Episodes
Capital Media Group
All entrepreneurs, business owners and marketers - Level up and enhance your business with tips and insights from an industry expert on Marketing, Social Media, Business and Brand building.
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Email enquires: info@capitalmediagrp.com
I'm back! Plus I've started a brand new business. Join me in this episode to hear about what I've been up to in business life and how you can take these fundamental tips I've learnt to generate hyper growth in your own business.
Why consistency is key in business
Documenting your processes in order to scale fast successfully
Investing and re-investing in your business
Adaptability and getting your business bullet-proof
And more!
If you would like to appear on the show as a guest and share your journey or any business insights, please reach out via email: info@capitalmediagrp.com
Links and ways to contact us
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✅ Website: https://capitalmediagrp.com
✅ Questions or Feedback: info@capitalmediagrp.com
This episode we dive into the world of influencer marketing and share tips on what to do and what not to do when it comes to leveraging influencers to help your brand, product or service.
Listen in for some key tips on what drives effective results from your influencer marketing strategy
plus how to correctly work with and brief an influencer to build a mutually beneficial relationship.
If you would like to ask me a question on business, marketing or branding drop me an email: info@capitalmediagrp.com
Today we chat about maximising the profitability for each customer. Do you have a solid customer retention strategy? Learn some new tips and key insights on how to increase your profits by maintaining your existing customer base.
Below are the formulas discussed in this episode to help you identify how your business is performing in regards to customer base management.
Repeat customer rate:
Formula: # of Customers That Purchased More Than Once / # Unique Customers
Purchase frequency:
Formula: # of Orders Placed / # Unique Customers
Average order value:
Formula: Total Revenue Earned / # Orders Placed
If you enjoyed this episode and want to share how these tips are working for your business please leave a comment or send an email to:
capitalmediagrp@gmail.com
In this episode we dive deep into creating and developing your own brand story in a way which is authentic, genuine and drives emotional connection with your customers and prospects.
The brand story topic will provide you with a deeper understanding on:
- Preparing to tell your story
- Knowing your audience and who to target
- Determining your objectives for your brand story
- Creating a shareable title
- Authenticity
- Powerful introductions
- Sharing encouraging moments in time
- Making the customer the star
- Solution focused
This week we chat all things brand awareness and how to increase this for your brand using strategies which are low cost yet will provide high growth for your business.
Learn why it''s important to provide value to your target audience along with tips on simple segmentation and personalisation.
Plus extra tips you can take away and implement into your business immediately which will see your brand awareness propelled to new levels.
For anyone and everyone in business, this is a must listen to episode.
In this episode we discuss the 5 critical steps to building a BIG brand that everyone will love and resonate with. We talk through developing a Playbook approach through the development of your brand and why it's important to keep this Playbook as a living document as part of your everyday business.
I know you're going to love this episode.
Get the latest tips and tricks on how to launch your new brand or product on social media, or if you're already launched listen in for some key tips on how to drive awareness, engagement and achieve those sales goals.
In this first episode we dive deep into:
-3 key reasons to why building a brand is so important for your business.
-Establishing human connection and creating lasting experiences with customers in order to develop customer loyalty that is sustainable for your business.
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Music: By @Ikson, www.youtube.ikson.com