SEO for the Rest of Us: Recent Episodes
Brendan Hufford
So the big question is this:
How are creative entrepreneurs like us, who don’t have a huge brand or following, who are spending time away from friends and family to grow our business…
How do we use SEO in a way that gets our products, services, and things we believe in out to the world?
That is the question and this project is the answer.
👉 Click here to get 90% off this season's Expert Masterclasses
- Becoming Somebody's Favorite - Jay Acunzo
- Scaling with Guest Posting - Alina Benny
- Onboarding and Email Segmentation — Val Geisler
- Imperfect Marketing — Jonathan Ronzio
- Messaging and Positioning — Peep Laja
- Write Epic Sh*t — Corbett Barr
- Community — Jay Clouse
- Loyalty — Chase Dimond
- Technical SEO — Areej Abuali
- Grow Your Marketing Career — Bridget Poetker
- Marketing Automation (Made Easy) — Pete McPherson
- Content that Converts — Aaron Orendorff
- Build a Blog that Lasts — Brian Clark
- Speed Up Your Chatbots (Drift, Hubspot, ActiveCampaign) — Joey Farruggio
👉 Click here to get 90% off this season's Expert Masterclasses
👉 Click here to get 90% off this season's Expert Masterclasses
- Becoming Somebody's Favorite - Jay Acunzo
- Scaling with Guest Posting - Alina Benny
- Onboarding and Email Segmentation — Val Geisler
- Imperfect Marketing — Jonathan Ronzio
- Messaging and Positioning — Peep Laja
- Write Epic Sh*t — Corbett Barr
- Community — Jay Clouse
- Loyalty — Chase Dimond
- Technical SEO — Areej Abuali
- Grow Your Marketing Career — Bridget Poetker
- Marketing Automation (Made Easy) — Pete McPherson
- Content that Converts — Aaron Orendorff
- Build a Blog that Lasts — Brian Clark
- Speed Up Your Chatbots (Drift, Hubspot, ActiveCampaign)
👉 Click here to get 90% off this season's Expert Masterclasses
Join the SEO for the Rest of Us community and get Areej's technical SEO bonus masterclass.
Follow Areej on Twitter
You can't become somebody's favorite if you destroy yourself in the process. Today, we're going to explore this wild fucking journey from working harder, to working smarter, to working brighter.
Let's discover, together, how to win at SEO with content remixes with my friend Brittany Berger. Oh, and I also make her tell me about this amazing thing she learned about content from studying the Industrial revolution. SO shit gets weird.
Now if you want to hear the rest of my conversation with Brittany including her masterclass on content remixes, join the SEO for the Rest of Us community. These podcast guest masterclasses are all free for members and you can join at seofortherestofus.org/community.
Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group? seofortherestofus.org/community.
Learn SEO 10X faster at seofortherestofus.org/challenge
I get a lot of compliments on my newsletter. People have even suggested that I call it copywriting for the rest of us. Which is funny to me, because I'm still not half as good as today's guest. And yet, as you may have guessed from the episode title, we aren't even talking about copy today.
Why?
Because even though she's 10X better than me at copy and has helped me write $20k sales pages... that's not even what she does best.
Today, we're going to discover how to win at SEO by exploring how to become somebody's favorite personal brand with my friend Hillary Weiss.
💰 This year, I'll make more $ than I ever have before (by a lot).
Recently, a friend told me "any company would be lucky to have you."
But did you know I've been REJECTED 10+ times by companies (you’ve definitely heard of)?
Here's the rejection letters.
Join SEO for the Rest of Us.
This week on the show we have our first-ever return guest to the podcast and we're talking about winning art SEO by becoming somebody's go-to resource on a topic. The kind of resource where people Google something but add your brand name to the end of it to see if you wrote anything about it. THAT kind of favorite, authoritative resource. Learn how to build a website that gets bookedmarked with my friend Matt Giovanisci.
If you want more from Matt, check out moneylab.co. He gave us a deep-dive look into his YouTube SEO strategy inside the members community that you can join for free for 90 days at seofortherestofus.org/community. That's seofortherestofus.org/community but ONLY for the next 48 hours after this episode airs. Want to check out every masterclass from this season, as well as the SEO roadmap and get access to our exclusive community group?
seofortherestofus.org/community but you have to move fast.
Have you ever gone back to visit the neighborhood you grew up in?
It was different, wasn’t it?
Even if it hadn’t changed in all those years, it still wasn’t quite how you remembered it.
That’s… kinda what we’re going to explore in this week’s show.
In case you’re new here, hey I’m Brendan, I love love love finding people who can teach us something new about SEO. Last week’s episode was with Gabby Miele, talking about building links without being a spammer. We explored new ways to think about SEO by talking to email marketers like Val Geisler and Chase Dimond.
In this week’s show, we’re diving into a topic that’s been talked about a million (maybe a billion at this point), times before.
It’s the neighborhood… most of us… grew up in.
Content. Writing things online.
But, for me and… maybe for you. It’s different now.
And, I don’t think I realized just how different until today’s guest joined me for a conversation that would turn out to be an absolute masterclass in creating content that matters.
So, let’s go take a walk through our old neighborhood, reminisce a little, and see what’s changed.
Please welcome a fellow dad of 3 kids under 5, founder of Some Good Content, director of marketing at Databox and my friend, John Bonini.
Outro:
So as you heard John and I were about to dive deep into his search motivation framework, which is a spectacular companion to what you’ll already find in the SEO for the Rest of Us community membership area.
John’s masterclass, as well as a master class taught by EVERY SINGLE ONE of our guests is right there, inside the membership area. You can join the community and get that INSTANTLY by going to seofortherestofus.org/community OR just click open the episode details on your podcast player and click the link. Again, that’s seofortherestofus.org/community or click the link right here in the show notes in your podcast player.
I love you. Thanks for giving me your most precious asset, your time. I know when I’ve gone on other people’s shows and that host’s audience reached out to say thanks, that just meant the world to me.
Finally, please join John’s Some Good Content on Patreon. It’s $10/mo and is worth 10x that (I personally pay for it every month).
--
I’m also excited for next week when we'll be joined by the only TWO-TIME guest ever on the podcast. Any guesses on who that’ll be? Share your guess with me on Twitter and I’ll read them at the intro to next week’s show.
Our guest this week is brilliant. Generous. Somebody you want to know and follow. If there is one person that knows how to win at SEO, make friends, and build links, it’s her.
Please welcome my friend, Gabby Miele.
One thing I didn’t mention in our chat was that Gabby is a product and growth marketer at Pitchbox, outreach software for link building.
I love Pitchbox and use it myself to help track things, test email subject lines, etc. It’s like a… CRM for email outreach.
Gabby walked us through some ninja tips for Pitchbox inside the membership community that you can check out at seofortherestofus.org/community.
ALSO, since we’re talking links, this week only I’m doing a super secret sale just for podcast listeners: an epic 50 PERCENT off my link building course, authority on autopilot. Combine that course with Gabby’s masterclass and you’ve got something pretty incredible to work with when it comes to ranking in Google. Check out that course at seofortherestofus.org/authority.
Again that’s seofortherestofus.org/community for the seofortherestofus.org/authority for the special, podcast-listener only 50 percent off my link building course.
I’m also excited for next week when we'll be joined by John Bonini where we’ll go on a SUPER deep dive exploration on winning at SEO by becoming somebody’s favorite content. I was really sleeping on how good John is at this stuff and he is going to absolutely blow your mind with how he thinks about content.
I’ve been Brendan Hufford, don’t forget to work hard, be nice to people, and don’t get too lost trying to create something that matters.
We talked previously in episode 66 with Val Geisler about winning at SEO by better onboarding people to your product, primarily through email.
And, in our last episode, we talked with Jay Clouse about community and again the overlap was with email.
If SEO is the best way to build traffic, EMAIL is the flywheel that helps you grow that engine with deeper relationships.
EMAIL is what builds LOYALTY.
So I reached out to a new friend to talk more about email and how to become somebody’s favorite AFTER they opt in. SEO traffic is cool, but conversions and purchases are way cooler.
Today’s co-host has driven $50+ million in email revenue for clients. Partner at a 7 figure Ecommerce Email Marketing Agency.
He’s a ton of fun to follow on twitter.
Please welcome my friend, Chase Dimond!
If you’re a longtime listener, I have a surprise for you so sit tight for just a second.
If you’re new here, every single guest joins us inside the SEO for the Rest of Us community for a bonus masterclass on what they’ve talked about in that episode.
I want to give you an invitation.
Join Chase and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO with email.
Chase walked us through his framework for doing that, including:
- Convert subscribers that churn
- Tag VIPs + sell them more products by sending them relevant content.
- A successful and interesting way we're cross-selling/upselling customers.
- Plus 5-6 other things.
Jump into the community to get Chase’s masterclass on how SEO and email go together like lamb and tuna fish (or spaghetti and meatballs if that makes more sense for you).
Also, want to go deeper than Chase's Masterclass? Check out HIS course on email marketing at seofortherestofus.org/chase
Now, for my OG listeners, we’re doing something new. Today, you can join the community for just $1. Enjoy Chase’s masterclass and everything else inside the community for 30 days for just a buck.
SEOfortherestofus.org/chase and sign up for just one dollar.
Something has been… missing… for a lot of us over the past year. 2020, and now into 2021.
A group of people who support one another. It’s not on Facebook, or instagram, or even Twitter (as much as we’d like to pretend it is, or could be).
Those are.. Audience. A conversation, maybe, but more likely a place where you
What we’ve been missing, many of us, in this pandemic is something else.
Before we get into what that is, I want to point out a big trend recently:
- Zapier acquired Makerpad
- Hubspot acquired The Hustle
- Business Inside acquired Morning Brew
What those big companies are buying is exactly what we’ve been missing: community.
It’s not just valuable for the acquisition, but also for (I’d argue) for SEO.
If you want articles written about you, easy backlinks via deep relationships, you can get there with an audience, but it’s far easier with a strong COMMUNITY.
Today, we’ll go on that journey together, discovering how to win at SEO by becoming somebody’s favorite community.
I want to give you an invitation.
Join Jay and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode: Winning at SEO by becoming somebody’s favorite community.
Jay walked us through his framework for doing that, including:
- Get people to post an intro
- Reply to posts with questions and tag other people in
- Reach out to folks who’ve been gone for a bit
- Reward model behavior
- Post every day — Always open-ended discussions ala Core Web Vitals post I made
- You’re awesome, I want more people like you → Can I give you some resources to share with friends?
- Onboarding: What do I do next? Then, reward them for doing the right thing.
Jump into the community to get Jay’s masterclass on becoming somebody’s favorite community.
Can I give you an invitation?
Join this week's guest, Corbett Barr, and myself inside the SEO for the Rest of Us community, for a brief masterclass on how to tactically implement the very thing we’ve talked about all episode:
Winning at SEO by becoming somebody’s favorite blogger.
Corbett walked us through his framework for doing that, including:
- How so many people are successful because they’re prolific and he just DELETED most of his stuff. How can he grow from there?
- Building relationships. So not just becoming your readers favorite blogger, but other blogger’s favorite blogger.
- Social engineer and even how to get a backlink from Corbett Barr himself.
Jump into the community to get Corbett’s masterclass on becoming somebody’s favorite blogger.
PS - Speaking of backlinks, have you seen "Authority on Autopilot?"
Click here to learn my method to building backlinks while I sleep, all without sending a single spammy link outreach email.
We believe that the only way to win at SEO, long-term, is to become somebody's favorite.
- Peep's personal journey and how that impacts his thoughts on messaging and positioning
- How to decide what to say no to
- How to not be a commodity / differentiation
- He’s the founder of Conversion XL, CXL Institute, Speero - a CRO agency, and Wynter a B2B messaging tool.
- Let’s go on a journey together of how to win at SEO by being DIFFERENT with our guest Peep Laja.
Onboarding. Not that exciting. Right? Wrong.
Think about the last party you went to. (Remember parties?)
How'd the host greet you at the door? Did they show you around? Introduce you to other people?
SEO isn’t just about getting clicks from Google. You need clicks that drive your business and also contribute to a customer lifecycle, not just a funnel.
We need those cold visitors to convert, to subscribe to our ideas and worldview, and then want to become evangelists.
BUT, you can also use an online element to make every single person who comes to your site from Google and subscribes or buys, into a RAVING FAN.
Our guest today has experience working in marketing for nonprofits, big tech companies. she’s IN-credible.
Matt Hall, the founder of Common People, says “Have you ever seen a movie that changes how you see the world? And suddenly the world feels a little different, a little more exciting? Her training was one of those moments for me in business.”
She’s been called an email geek, a copywriter, a marketer, and a real game changer.
You can just call her Val.
🎙 This week on the show, I featured over a dozen listener questions covering:
- How to write for emerging topics
- What SEO plugins actually do
- How to get more conversions from your content
- 3 must-read books
- Growing a YouTube channel
- Getting your first SEO clients
- Audience research
- Creating community around your product
Sound interesting? Listen to the episode via any of the links below:
In this week's show, we are exploring how to become somebody's favorite site to write for. We chat with Alina Benny, who grew SalesHacker 400% and helped get it acquired.
Wouldn't you love to grow your site 400% in 2021 with content written by experts in your industry? Me, too. 😉
'SEO Copywriting" is a term that gets thrown around quite a bit.
Is it SEO? Is it copywriting?
Can the two ever coexist? Joel Klettke and I discuss this in today's conversation.
Quick Links:
00:00 Introduction
01:40 What is SEO copywriting?
05:22 Beginner copywriting and SEO mistakes
08:00 Why CTR is the most important metric in Page 1 SEO rankings
10:15 SEO vs. Content Marketing
11:00 SEO research and Copywriting research
What SEO copywriting means really depends on who you ask. Some live and die by it and some swear it is it's own full-blown skillset.
Copywriters who also know SEO and understand the impact of rankings and title tags are awesome.
Joel, and I, both hate the phrase SEO copywriting because typically when you're writing copy for the web you're writing for the intent of engaging a human being
SEO copywriting, on the other hand, is a phase used by companies on Upwork who want spammy articles they hope will bring in search traffic but also covert people to an offer. It becomes this less awesome game of keyword density and other nonsense.
If you're doing copywriting and it's hurting your SEO, it shows you really don't know how to do copywriting. SEO is writing for people. Copywriting is writing for people. It's the same thing if you're doing it right.
It's NOT finding 100 different ways to say why the pizza at your 100 locations in and around Tallahassee is awesome.
If you're writing great, compelling copy, you're going to tick a lot of boxes for SEO anyhow. SEO should be a consideration and it should be baked in, not the end goal.
The end goal is not to show up, or to rank for a thing, it's to deliver a message and communicate a value. If all you care about is ranking, you've got some misaligned goals in your business to rethink.
One of the biggest seo copywriting mistakes that people make is thinking that the pages have to be a certain length. When that's the focus for your SEO, you put the word count ahead of the conversion and message of the copy. Every word on the page should serve your readers.
Copy does have a place in SEO, but the mistaken belief that the H1 tag or title tag has to be a certain way, is wrong. When you have a stronger link profile, you can be a bit more playful in your copy. When you rank third in the search results, but your title tag is more compelling, you'll start getting a lot more clicks which will quickly boost you up in rankings.
It doesn't matter if you do everything right with SEO and show up on page one, but when you can't convert that traffic, it's mostly worthless.
Yes, get informed on SEO and understand ranking factors, but that is just one more tool in your SEO copywriting toolkit.
What we're doing with words is having conversations and (hopefully) communicating something of value. That's way too important a thing to hand over from a true copywriter to an SEO department.
SO many of you asked questions for Season 2 that we'll actually be doing an additional episode in January!
Want me to answer YOUR question in Season 3? 👉 Ask here!
Want me to answer all of your SEO and online business questions right away? 👉 Join our community!
Buckle up for one HECK of an interview with Kevin Indig (Atlassian / G2 / Shopify) this week on the podcast.
- We chat about:
- Learning SEO 10X faster
- What to do when you get stuck
- Beginner SEO mistakes
- Building an SEO / content team
- How to get great advice
- Advancing your career
👉 Join the SEO for the Rest of Us Community
👉 Check out Ian Howells
Key Takeaway: Avoid This Mistake When Building Affiliate Sites
The big mistakes are probably getting trapped in this cycle of inaction where they're just trying to plan everything. Everything needs to be planned down to the last, minute detail and they're not getting anything done. They're not actually taking action.
It's just month after month of trying to make sure that you don't do anything wrong, but that just results in not actually doing anything. It's real hard to rank and make money when you're not putting stuff online and building links.
People just getting stuck in spinning their wheels, trying to make sure that they pick the right niche, they have the right theme, and their plugin stack is right, and the keywords they're going after the right ones and blah, blah, blah, blah, blah.
That stuff's important, but you can't spend months just trying to tweak and get everything perfect, and then be like, okay, now I'm going to start. You just got to start doing it and find what works and just lean into it.
👉 Join the SEO for the Rest of Us Community
👉 Check out Roberto Blake
Read: Here are my eight (yes, 8!!!) core takeaways from this interview:
- How to Build a Loyal Fanbase Be the only person in your niche, no matter how big you get, that literally replies to everybody, even if it's just a two-word reply.
If you reply to every single comment, you will be the only person of your size or in your niche that acknowledged that person on the content they watched out of the entire day, or out of the entire week, and now you've built loyalty habits.
People want to do clever titles and clever thumbnails or even clever video aesthetics, and you don't need any of that. All you have to do is be clever in the fact that you show people that you care, you show people that you respect them, you show them that you're putting them first, and that you're putting value first.
If you're not building loyalty habits and you aren't going out of your way for your consumer, your customer, your viewer, or your listener, don't expect that loyalty. Don't whine about it. Don't cry to me about it. Don't complain. If you haven't built habits, that show there's a reason to give you that loyalty, don't complain.
- Stop Proving Yourself to the Wrong Clients I don't sell to insecure people. I don't sell to anyone who has more time to debate than to work.
I have no interest in proving anything to you. You either watch the content, you agree with what I said, you've tested it for yourself, you've gotten results, or you're planning to, or you don't. Move on. Content's free. Don't complain. You're wasting time.
You're either going to buy from me or not. Guess what? If you're going to waste time, going back and forth with me and need my credentials and you need to do all of that, you're not working on your business, which means you're gonna fail. Sorry. Bye. Move on. Nope.
I won't even take your money. You know why? I can't deal with insecure people. That's my harsh, ruthless, utilitarian ethos about how to do business.
I will turn down people's money that are inconvenient to work with because every minute I spend trying to make you less insecure I'm not doubling down on helping somebody that is ready to do the work.
- Start All Your Videos Like This The best SEO videos right now are Ryan Stewart being like, "Hey, you're not here to listen to me talk about myself, let's get into it." That's literally how he intros his video.
Because guess what? That leads with value. Let's talk about what you need, not what I need and everything like that. They'll worry about your qualifications if they disagree with what you're saying.
Lead with value. Not what's valuable to you, not what makes you feel the best. That's a trick that nobody realizes. If you tweak this one thing, everything changes. Get right to: you don't know me, you don't care. Let's get into the video.
- Stop Being "Original," and Do What Works If you decide that you're not going to do this click-baity title or this style of thumbnail when there's clear evidence that is what resonates with the average consumer—if you decide that you're going to do something weird and quirky for the sake of being original and it tanks? That's on you, homie. That's your fault because ego is expensive and you just paid the price for it.
You're making content that your audience will respect, that is for people who've never heard of you because growth doesn't happen in just maintaining what you have. That's not growth. That's called maintenance. Are you building an empire or are you a janitor?
The average consumer—the title and thumbnail and topic—you're beholden to them on that. Period. End of story.
Think about it: in the product and consumer world of e-commerce and even physical products, how original is anybody, and has not being original really hurt anybody's sales? How original can we be about smartphones? Everybody's come up with a clever, original take on a smartphone. What happened to them? Where are they now?
"The market is the market," as GaryVee likes to say. You want to be original? Cool. If nobody cares, don't be surprised.
- Meet Your Audience Halfway Uploading a video when you know that 60% of your potential audience is asleep because you just wanted to get it out? Don't complain about the results.
When I do a video like that, I know it's going to tank, but I'm like, I'll make it up in the search engines, right? The algorithm is not going to be able to do a lot for me because 60% of the people that we know love your content are asleep. What the hell are you doing? Upload at the right time.
Topic: majority of your audience has a specific need or problem. You did this one-off thing because either you want to build or reach a new audience, or you did it for you? Okay, cool. Don't complain about the reviews, because we're only distributing your content to people likely to watch it, and most of your audience may not care about this.
If you're building a new audience, take your lumps. That's where you take ego out of the equation. You have to meet the audience halfway.
Where you get to be original is in how you deliver for them once you've set expectations and met them halfway. How you deliver for them can be refreshing and a different take and the thing that they haven't seen before, and that's what you do to make yourself stand out and make yourself a destination.
- 3 Questions to Filter Opportunities A lot of opportunities come to me and the majority of them I say no to.
I ask myself, am I excited about this, yes or no? And then I asked myself how excited am I about this on a scale of 1 to 10? If it can't break a 7, it's not worth prioritizing. I ask myself three core things to filter opportunities:
-
Is this a revenue-generating opportunity, yes or no?
-
Is this something that helps build brand, yes or no?
-
Is this something that builds me and my personal development goals as a human being, yes or no?
It has to qualify for at least two of those things. I still might say yes if it does one of those things well enough, but it can't be something that compromises my brand. It can't be something that compromises my personal values.
What I value and what I care about is a very limited scope of very important things to me that I refuse to compromise on. The good news is because it's a limited scope of things that I refuse to compromise on, it makes being decisive very easy.
When it comes to opportunities and costs, I've really looked at prioritizing my physical, mental, and emotional health a lot, which I don't think a lot of people do.
When you're in a season of hustle of building something versus maintaining or growing something, it's easier to feel the pressure of that, and then that's how people make compromises because they rationalized things or because scarcity drives them.
- Your Reputation Is Everything If you're an influencer and you cheat on your significant other, this literally can directly impact your bottom line. This directly could make your fan base turn on you.
You haven't changed the value that you provide. You haven't changed the thing that they consume. Nothing happened to them, but they're going to feel hurt and betrayed because they put an emotional investment in your identity and who you are and what your values are, and they're going to vote with their attention.
The little bit that they might spend with their wallet in terms of merchandise or donations, all that goes away, and when their attention goes away, so does the advertising, so does the brand, and the algorithm also is reactive to the audience.
Nothing happens if the audience doesn't like you anymore or doesn't feel you anymore. Your value is literally tied to your likability, despite the fact that the quality of what you produced, you being the product, hasn't really
diminished. The perception of your market value has diminished and directly impacted everything.
As an influencer, you are directly held to the standard and perceptions that your audience has or the standard or perceptions that you set.
- How to Differentiate Your Channel From Others If you want to differentiate yourself in the market, come up with a very unique value proposition for making your channel a destination, making your platform and destination, and making your website a destination. What am I coming here for that I don't get anywhere else? What is the differentiator?
How did you find an additional way to respect the audience is something I think of. Jumping in the content immediately is another way of respecting the audience. Putting up notes that they can screenshot is another way to respect the audience if you're doing informational-based content.
Having the best audio quality is a way to respect the audience. Having a non-distracting lighting setup or background or something like that or something that is not distracting, but is interesting, and showing you put care into the details, is a way to respect the audience.
Acknowledging viewers and popping up, "Hey, your questions here or your comments here," or "Hey, comments of the day, and this is so-and-so," and you acknowledging the actual people in your audience, is another way to respect the audience.
I guarantee you, there are probably 10 or 20 different things that a competitor is not doing that would represent you respecting the audience.
That's a reason to come back to somebody: this person gave me unique value and this person proved that they respect and acknowledge me and people in this community in a way that other people don't.
Join the SEO for the Rest of Us Community: https://seofortherestofus.org/community
Read: Here are my eight (yes, 8!!!) core takeaways from this interview:
- The Secret to Creating Great Content We need to put out content every day. That is the currency of today’s day and age. Content that compels people to take action, that compels people to improve their lives, that gives them what they need to get on the path to happiness, essentially, fulfillment. That’s what every human being actually wants. Secret of life right there.
When we create content that gets people into action, they’re going to love us. If your content is just like, oh, okay, they just regurgitated that other blog posts that everybody else is parroting, it just falls flat, but when it gets people to change, to shift, three years later you’re going to look back and this will be the turning point for them.
Put out the kind of content that gets people to say F it. I’m going to do that 90-day challenge. I’m going to do it. I’m going to break through. I’m going to do the work because I’m tired of being stuck preparing all the time. I realize now, clearly, that I just have to start taking steps, doing my iterations.
2.How to Gain Trust and Close Sales The goal of our lead magnet, which is one of the main KPIs in my business, is to give them an experience with our content.
Because when the mum puts on the earbuds and presses play and sits there for 20 minutes and all of the stress of the commute, getting cut off, the road-rage incident, the boss, the office cubicle she doesn’t like—when all of that washes away, and then the kids show up after that and she’s present and she’s grounded with them, and the whole evening is a totally different experience because of that one thing she did in between that came from a free thing we offered her from a pop-up on our blog. Boom, we’ve won.
I don’t look at the win for us as I made a sale. I look at the win when she has that experience and feels something shift in her life. The transformation moment.
If we put barriers to transformation, if we’re like, okay, I can help the world, but I’m only going to transform those who give this guy money, you’re shooting yourself in the foot.
Because most people are gonna look at your sales page and be like, I don’t trust you. There’s scammers all over. Like I don’t trust you. I don’t believe it’s going to work. I don’t believe it’ll work for me. I don’t think I can trust you with my credit card. I don’t trust any of it, and so they don’t buy.
Whereas, when you move the minor transformation, that little step in the direction of their goals, when you move that before the transaction, the trust factor changes. The rest of the numbers from that point on change significantly. There’s plenty of data to prove all of this.
Demonstrate your ability to help them get the results they desire before asking for a sale and surprise, surprise, you’ll get a lot more people lining up with credit cards in hand saying that was great. Where can I get more?
- Bullet-Proof Your Marketing Strategy If you have a one-legged table, sure you can balance something on it, but that’s it, right? If you’re falling on Facebook organic and Facebook changes their algorithm and there it goes, your whole table goes down, right?
But if you’ve got a four-legged table and one of those legs come off, that table can stand on its own.
If you’ve got an eight-legged table and you’re getting massive traffic from Pinterest, from Facebook ads, from Instagram, from YouTube, from Google, and all of those places are bringing you traffic, and you’ve got your own email list, and all of that’s working for you, then you can totally lose an entire leg, if you had to, and you would be unaffected.
- The Right Mindset for Creating Passive Income I think the whole fake-guru world, the Instagram look at me on my hammock making “passive” income, which is a total lie, it’s got a false mindset installed in people and all they’re focusing on is that last big domino.
You’ve got fake gurus selling webinar pitches of I’m gonna teach you how to knock over this gigantic, big, end domino that’s a $10K/month business, and everyone’s neglecting the 19 other dominos required to make that effortless.
It’s a three-to-five-year journey to build out all of those dominoes, and delaying gratification is not an ingrained, innate response that we humans have. We want to believe there’s a shortcut.
I was trying scam after scam after scam and MLM, network marketing, all kinds of things just to get rich quick. I’m a recovering opportunity seeker. I’m okay with that now. The shortcut was doing the work for three years straight.
- Make Content Creation Easy on Yourself My wife enjoys crafting content through the written word. She likes brainstorming ideas. She often has three or four different blog posts at different phases of completion.
Me? Oh, copy editing and punctuation. I don’t like it. It is not for me, but for the first few years I tried to force myself to blog, and surprise, surprise, I didn’t follow through.
I didn’t stick with it consistently for the three years needed to really gain momentum because I would do it a few times and I’d have a little willpower and then finally I’m like this sucks. I don’t like it.
It wasn’t until I tried video that I was like, wow. I got the idea out. It didn’t take a terrible amount of time. It was relatively coherent. I did it all on my cell phone. The YouTube app allows me to plug in a microphone, record it, cut the front, cut the end, I don’t edit anything, and I just upload the whole thing. It got done.
I did it the next day and it got done, and I did it the next day and it got done: 120 videos in 120 days. By the end of that, I got through the learning curves and I was in motion. I was in traction.
Blogging is where I want to be, but sometimes it’s not in the DNA. When you find that format that works for you, run with it. Go all in, and then build systems and teammates to get the other pieces of organic content out.
- Why SEO Pays Off in the Long Run Blog, the podcast, and video. Those are the big ones. Social is absolutely secondary to me.
It took me about a year and a half to get all three of those firing. Maybe there’s some superhuman individuals that can do all three at once and hit it out of the gates. For most people, it’s way better to go through one learning curve, get to competence, and then look at how do I add on the next learning curve?
I did nothing but videos for six months, about 150. I switched to three videos per week, which was a really good pace for me. Then I put out my first lead magnet, and it sucked. It took three iterations to find a lead magnet that was actually enticing to my people.
At a year is when I did my first blog. Even for me, it took 18 months to get all three of those firing. Now that they’re all firing consistently for longer periods of time, the power of compounding takes over, and that’s why I prefer search over social.
Social you can get short-term benefits. Something goes viral. Boom! But the search, I have videos from 2016 that are still bringing in hundreds of subscribers per month to my channel, not to mention everything I’ve done since then.
That’s the power you get in search that you just don’t get in social.
- SEO Success Depends on One Thing How do I write a coherent post that actually keeps people’s attention? How do I deliver value? How do I write a title and a meta that might get clicked?
How do I do this in a way that Google’s going to like it without compromising the human experience? You have two audiences: there’s the algorithm and then the human. Each one of those is a separate learning curve.
Everybody’s like, how long is it going to take? I don’t know. How good are you? How smart are you? Are you good writer?
I like to think of that iteration. First blog post up. There’s an iteration. Do another one. How can you improve? There’s all those little things to improve upon.
The SEO path is effort-driven. I don’t have to spend a lot of money. My wife and I built her site—started at $95.40. Hosting and a domain: $7.95/month for the year. I still remember it. It was all we could afford, and I’ve brought in millions of dollars at this point in time, and mostly because of effort.
The school of hard knocks is the absolute best school. Trial and error is absolutely the best teacher. The one thing you have to do to get on that path is to start.
- Make More Money Niching Down The way the world’s going now is we need to find the Venn diagram: the overlap of this-for-that type situation. Those are the wide open ones.
My wife and I, we do angel meditation, so it ain’t just normal meditations. We’re really far down the spiritual rabbit hole, and they’re like, wow, you’re doing that much volume, that much traffic, that much revenue on that? Like, whoa.
Home girl, her and her husband, they’re trying to be like “online gym”. What if she loves horses? Then they were like, what if we did fitness for a specific type of horseback riding? Crushing it. They are crushing it.
In four years, they’ve blown the top off their revenue compared to being the big person up top because they got super-specific down to this super-focused group of people.
They share their passions. They’re creating content. Their audiences just loves the fact that she actually has horses on her property. It’s just such a win-win-win-win-win.
They didn’t start there. They actually started with a clothing company many, many, many, many moons before, but the path evolves.
Everybody wants to know what’s that right thing for me to go do? I want to know the right one before I start. We only see one or two steps ahead of us.
It’s like plugging in a GPS. It ain’t going to tell you the whole path. It tells you one turn. You just follow the next turn and the next step and the next step and they keep coming; they keep showing up in front of you.
Here are my 3 core takeaways from this interview:
- How to Learn SEO Fast
Measuring the number of mistakes you make is not a very good measure of development.
You could make the same number of mistakes continuously, or that number of mistakes could rise continuously, and your level of knowledge and development could increase alongside it. That's often the case.
The thing that you should track is how good you are at learning from mistakes. You can make a hundred mistakes in one week, and then you can make a hundred mistakes in the second week. The thing that isn't acceptable is to make the same mistake more than once.
You do that a lot at the start because you can't quite isolate what really it was that you specifically did that is not quite working.
Some people fall into the trap of trying to avoid problems and mistakes as opposed to embracing the art of failure and actually taking those learnings and applying them.
Your goal is to be very good at knowing what you've done wrong.
- The Most Dangerous SEO Mistake You Can Make
No matter how much theory and content you consume about SEO, you will never realize the nuances involved within it until you start doing it.
There's a fundamental jump from the creation of great content to getting results that is often missed. A big part of this is backlinks.
They start a new site. They create a bunch of content. They'll often say, "I'm going to publish five blog articles a week for the next ten weeks."
You start doing that and you very quickly realize after 6-7 weeks that barely anything's ranking. Maybe you get semi-lucky and a few things are trickling in, but, based on your expectations, it's usually never getting close to where you would expect it to be.
A lot of people try to answer the problem with more volume. Imagine that in the context of paid advertising. You spend $100K and you get really bad CPA (Cost Per Action). Would you decide to spent $200K right after that? You would never do that!
Some people try ramping up to 10 pieces of content or 20 pieces of content a week, but there's a cost associated with this, whether it be time or cash. When it still doesn't work, then they realize: I need to do something different.
People fall into the trap of trying to do twice as much of the thing that isn't working and hoping it will deliver results.
- Explain SEO to your CMO / CEO (The Easy Way)
Distill the information important down to what stakeholders want to hear.
I don't need to be sharing with Brian Halligan, CEO of HubSpot, the minutia of a technical issue that we're trying to fix. What Brian would want to know is, if we invest stuff into this, what's the net result? Is it worth it?
Come to them and say, "Hey, we've got these 10 different things that we can do. There's also a cost attached to these 10 different things. Here are the problems it will solve and why it's worth it."
Showcase a vision outside of an individual tactic.
Subscribe: http://seofortherestofus.org/yt
Watch the full SEO for the Rest of Us Interview: Coming Soon!
Listen on Apple Podcasts: https://100daysofseo.com/itunes
Listen on Spotify: https://100daysofseo.com/spotify
Listen on Google Podcasts: https://100daysofseo.com/google-podcast
Join the SEO for the Rest of Us Community: seofortherestofus.org/community
If you are in the marketing automation space, it's great to look at the HubSpots of the world and try to leverage that to gain insight, but you can also look at sites like Wirecutter. You can look at any other property that has been able to kill it from an SEO standpoint and reverse-engineer what gave them success.
One of the key insights I've recognized is when you look at Moz, Salesforce, or HubSpot, a lot of them have been able to establish a lot of traffic by simply creating glossary sections of their websites. That's something that, as an SEO, you should be able to look at and ask how can I apply this to my industry?
If you're a coffee company, maybe you create a glossary around the different phrases that are interesting to coffee. If you are a plant company and you're selling plants, create a glossary section on your site that is dedicated to the bonsai trees, to the tulips, to any other plants.
Don't hesitate to look at other industries outside of your own for inspiration.
Subscribe on YouTube: http://seofortherestofus.org/yt
Watch the full SEO for the Rest of Us Interview: Coming Soon!
Listen on Apple Podcasts: https://100daysofseo.com/itunes
Listen on Spotify: https://100daysofseo.com/spotify
Listen on Google Podcasts: https://100daysofseo.com/google-podcast
Join the SEO for the Rest of Us Community: seofortherestofus.org/community
and yet, here we are. ❤️
Please vote, tomorrow.
- Black Lives Matter
- Women’s Rights are Human Rights
- No Human is Illegal
- Science is Real
- Love is Love
Season 2 of SEO for the Rest of Us drops on November 9th and carries us through the holidays into January 2021.
In this episode, I dive into why I can't wait to share that with you.
The other day, I was reading an article about the death of SEO. For the record, SEO has died at least once per year since I started in 2010.
At this point, I think we should make it a yearly holiday.
In this video about Google's Genius stolen lyrics controversy, I'll cover:
00:00 - Introduction
00:27 - What "commodity" SEO content is
1:10 - How Genius caught Google "red handed" scraping their content
2:03 - Genius "watermarking" system explainer animation video
2:33 - Shoutout to Aj Kohn (twitter.com/ajkohn - blindfiveyearold.com)
3:04 - What Google stealing lyric content from Genius means for YOU
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
The reason that I made this video was that I dug a bit deeper into two things that I couldn't stop thinking about.
The first I'll talk about in this video, but you'll have to wait until next week for the second.
Why?
Honestly, what I'm about to explain is pretty straightforward. What I'm going to share with you next week may change SEO as we know it.
Recently, Google got into a bit of trouble when the Wall Street Journal exposed them for steal a website's content.... knowingly... since 2014.
If you've Googled song lyrics any time recently (or am I the only one?), you'll see that Google puts them directly in search. This is called a "no click" search since the answer you want is right in the results. This is similar to sports scores, weather, or (again if you're like me) UFC results.
But since Google started doing this over five years ago, the song lyrics website, Genius, has repeatedly asked Google to stop stealing their lyrics.
Google repeatedly said they weren't.
Then, Genius got a crazy idea to prove that Google was stealing their lyrics.
I explain exactly how they did that AND what this means for people like you (it's pretty serious) in the video above.
In this video, you'll learn the best practices for creating website architecture for SEO. If you want to rank higher in Google, make sure to watch until the end.
We'll be covering, step by step, how to create a proper site architecture for your WordPress business website. We'll review best practices for helping Google (and other search engines) find and understand your content, as well as the mistakes I see people making over and over.
Learn why site architecture matters for SEO, plus how to use things like content silos, content clusters, improved content depth, internal linking and categories to improve the architecture of your website.
You'll not only have a great time creating your website, but you'll have a site that's ready to rank on the first page of Google.
#100DaysofSEO Lessons:
1.) Introduction - 00:00
2.) Why does site architecture matter for SEO - 01:40
3.) Content Silos - 02:34
4.) Content Clusters - 03:31
5.) Content Depth - 04:45
6.) Internal Linking for SEO - 05:10
7.) Tages & Categories - 07:31
8.) Free SEO Challenge - 08:13
9.) SEO Quick Tips - 09:06
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
In this video, you'll discover why SEO can be an essential skill to have as a web designer. We'll dive into Google analytics and take a look at eight must-know metrics going into any web design discovery process.
COMMENT BELOW to have me personally help you with your site.
Have you ever had a web design client say one of these things to you?
I don’t understand why you did this.
That’s not how I would do it.
I’m the target market and I don’t like it.
I’ll know what I like when I see it.
Any usage of the words “chill factor,” or “fun factor.”
Make it pop
Make the logo bigger
Make it like this other site, but not
This isn’t what we paid for
How would you like it if you’d like to never have those words said to you again.
In this video, we'll focus on SEO for web designers, including:
Sessions
Users
Channels
Landing Pages
Content Drilldown
Conversions
Mobile
Devices
Geographics
Demographics
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
In this #100DaysofSEO video, John Doherty of Credo (getcredo.com) and I cover exactly how to get more digital marketing clients without cold calling or doing cold email.
Additionally, we talk about hard-earned lessons that John has learned helping match 2,300+ businesses with SEO consultants, freelancers and agencies.
John's site: https://getcredo.com
In this video, you'll learn the new way to create a WordPress website for SEO. We'll cover the main points, step by step, to make a WordPress website for your business.
Learn the smart framework for SEO success, the best WordPress Plugins for SEO, how to set up your permalink structure, hosting for SEO, and WP site performance for SEO.
You'll not only have a great time creating your website, but you'll have a site that's ready to rank on the first page of Google.
#100DaysofSEO Lessons:
1.) Introduction - 00:00
2.) Why Choose WordPress (vs Wix or Squarespace) - 01:26
3.) SEO success framework - 01:53
4.) Best WordPress SEO plugins - 02:38
5.) WP site performance - 04:17
6.) Managed / Shared WordPress Hosting for SEO - 05:46
7.) WordPress Permalink structure setup - 06:36
8.) WordPress SIte Architecture for SEO - 08:20
9.) Best WordPress themes for SEO - 10:16
10.) Free SEO Challenge - 11:00
11.) SEO Quick Tips - 11:41
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
Today, on Day 56 of #100DaysOfSEO, we're taking at five articles to help you make better websites, better content, and get more links pointing at both.
In today's episode, we review a few important things:
💥 Why "free" SEO Audit Tools Suck
💥 How To Get Big-Name Media Sites To Credit Your Content With a Link
💥 Use These 8 Content Creation Lanes to Flesh Out Your Strategy
💥 How to Qualify Sites for Link Outreach
💥 SEO for Web Engineers: 38 Hard-Earned Lessons and Tips
Links from today's episode:
🔗 https://optimisey.com/seo-advice/why-free-seo-audit-tools-suck/
🔗https://neomam.com/blog/link-reclamation-for-content-marketing/
🔗 https://www.animalz.co/blog/content-creation-lanes/
🔗https://www.siegemedia.com/marketing/qualify-sites-for-link-outreach
🔗https://www.johnwdefeo.com/articles/seo-for-engineers
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
Today, on Day 51 of #100DaysOfSEO, we're checking out some big updates from Google including the new look of ads in search and the 2019 core algorithm update. PLUS, we'll review Wikipedia's recent 'outing' of The North Face for attempting to hijack their website for image search rankings.
In today's episode, we review a few important things:
💥 A new look for Google Search
💥 The North Face defacing Wikipedia (video)
💥 June 2019 Google algorithm core update
Links from today's episode:
🔗 https://www.blog.google/products/search/new-design-google-search/
🔗https://wikimediafoundation.org/2019/05/29/lets-talk-about-the-north-face-defacing-wikipedia/
🔗 https://twitter.com/JHTScherck/status/1136797010789429249
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
Today, on Day 41 of #100DaysOfSEO, we're checking out some of the most helpful content for learning SEO and running your own SEO agency/consultancy.
In today's episode, we review a few important things:
💥 Finding ‘The Main Issue’, An SEO Audit Case-Study
💥 The top SEO concerns in a website redesign
💥 12 reasons your SEO traffic is plateauing and how to fix it
💥 Updated Google Quality Rater Standards
Links from today's episode:
🔗 https://medium.com/@danielcuttridge/finding-the-main-issue-an-seo-audit-case-study-626ddb395e1a
🔗 https://www.suganthan.com/blog/website-redesign-seo/
🔗 https://www.kevin-indig.com/12-reasons-your-seo-traffic-is-plateauing-and-how-to-fix-it/
🔗 http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Subscribe to this channel ➡️ https://brendanhufford.com/yt
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other #100DaysofSEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
Join the One Ranking Away Challenge: https://100daysofSEO.com
Subscribe to this channel ➡️ https://brendanhufford.com/yt
On Day 31 of #100DaysofSEO, I want to share some of this past week's top SEO content:
🔗 Creating a productive home office - https://unemployable.com/productive-h...
🔗 An incredible newsletter for Gen X (but SO SMART for future-minded millenials) - https://Further.net
🔗 Creating content in "boring" industries - https://www.youtube.com/watch?v=pSbWC...
🔗 Vlogging for Business (Cody Wanner)- https://www.youtube.com/watch?v=2aTD_...
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYm...
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list...
View other 100 Days of SEO episodes ➡️ https://www.youtube.com/playlist?list...
Join the 100 Days of SEO community ➡️ https://100daysofseo.com/join
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
On Day 30 of #100DaysofSEO, I want to share how to overcome some of the challenges that B2B companies face that a B2C company (like the one I sold in 2016) does not.
From owning your product category in search to creating content to match each stage in the buyer journey / funnel, content marketing is radically different for a B2B company.
The lucky thing is, that it's not as hard as you'd think.
In this video, you'll learn a ton of tips on how to successfully marketing content and get more leads as a B2B company.
John-Henry Scherck is the owner of Growth Plays, a B2B lead gen consultancy. He's worked with companies like Zenefits, DocSend, Gremlin, and WP Engine to grow their inbound marketing, get more leads, and he shares exactly how in this video.
Join the 100 Days of SEO community ➡️ https://100daysofseo.com/join
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
B2B lead generation can mean success or failure for a company. Helping your sales teach reach their quota because:
Leads = Sales = Business
And if the leads are coming in, but they're awful, then it's time to reevaluate your content marketing strategy.
A smart B2B content marketing strategy can attract quality leads, sure, but it also builds trust online and helps a brand become the trusted leader in a category. If you own all of the information around your product, you'll create a pipeline of solid leads that makes your sales team psyched to come into work every day.
Subscribe to my YouTube channel ➡️ https://brendanhufford.com/yt
Subscribe to this podcast ➡️ https://100daysofseo.com/itunes
On Day 26 of #100DaysofSEO, I want to share some of this past week's top SEO content:
🔗https://davidmartin.co/understanding-ux-design-makes-you-a-better-software-engineer/
🔗https://www.slideshare.net/jeanbaptiste.dumont/the-ai-rush-121047435?next_slideshow=1
🔗http://www.aymen-loukil.com/en/blog-en/brightonseo-slides-april-2019/
🔗https://ahrefs.com/blog/buyers-journey/
🔗https://ftf.agency/case-study/cannabis-marketing/
🔗https://techcrunch.com/2019/04/13/how-do-startups-actually-get-their-content-marketing-to-work/
🔗https://twitter.com/areej_abuali/status/1111389040169762816
🔗https://docs.google.com/document/d/1Oegd877Rq-10iaWl-A68FU4bU_qyjtr1X7ueNy-Y1g4/edit
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYmMm1xdg
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG6kmPEGWQUGx9CrmI55vYnW
View other 100 Days of SEO episodes ➡️ https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
Join the 100 Days of SEO community ➡️ https://100daysofseo.com/join
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
On Day 23 of #100DaysofSEO, I want to share a slick seo copywriting tip that I picked up that is extremely helpful for Scalespark.co, the business we're reviewing this Workshop Wednesday. To understand how to implement this copywriting tip for SEO, listen the podcast all the way until the end!
YouTube SEO Resources: How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYm...
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list...
View other 100 Days of SEO episodes ➡️ https://www.youtube.com/playlist?list...
Join the 100 Days of SEO community ➡️ https://100daysofseo.com/join
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
In this video, I walk ScaleSpark.co through their messaging and elaborate on how to use one simple copywriting tip for extremely effective SEO. Odds are, many newer websites that are trying to stand out are making this same mistake when it comes to copywriting and, in turn, it makes any sort of SEO work less effective.
On Day 32 of #100DaysofSEO, I want to share my experience with shared hosting vs managed wordpress hosting.:
Subscribe to this podcast ➡️ https://brendanhufford.com/itunes
YouTube SEO Resources:
How to Start and Grow Your YouTube Channel From Zero in 2019 ➡️ https://www.youtube.com/watch?v=1kXYm...
More Video SEO Resources ➡️ https://www.youtube.com/playlist?list...
View other 100 Days of SEO episodes ➡️ https://www.youtube.com/playlist?list...
Join the One Ranking Away 30-Day SEO Challenge ➡️ https://100daysofseo.com/
My favorite SEO tool: https://ahrefs.com
My favorite SEO hosting: https://100daysofseo.com/flywheel
Get high-end show notes for your YouTube videos or podcast: https://Podreacher.com
Is managed WordPress hosting worth it?
All in all, managed WordPress hosting offers an easy solution for anyone operating WordPress sites, especially if you’re running a business with them. They offer a bunch of benefits with few cons, and will undoubtedly help you save time and skip the stress of manually setting up servers.
What is managed WordPress hosting?
Imagine a world where you don’t have to think about servers. A place where you can unravel yourself from the hassles of web hosting, and focus your time on the things you’d rather be doing: designing sites for clients, developing custom WordPress themes, or growing your agency.
That’s what managed WordPress hosting allows you to do.
This type of web hosting is focused on WordPress sites (as you might’ve guessed from the name). That means everything a managed hosting company does is optimized for WordPress, the best content management system (CMS) in 2019. From the way they structure their servers to the people they hire for support, you can trust that a managed WordPress host is truly an expert in your site’s CMS.
On top of the hardware and WordPress-expertise, a managed host typically includes additional services and features designed to simplify the burden on site owners. (That’s where the “managed” part comes into play.)
11 reasons managed WordPress hosting is the best choice for your sites
WORDPRESS
11 reasons managed WordPress hosting is the best choice for your sites
Morgan Smith's Layout avatar
Morgan Smith — March 26, 2019
Behind every successful website is a powerful hosting provider, and WordPress sites are no exception! If you want your website to have blazing-fast performance, rock-solid security, and stop causing you and your team headaches, you need to move it to a managed WordPress host.
This is Kristin, a Happiness Engineer at Flywheel!
In this guide, I’ll cover everything you need to know about managed WordPress hosting, including:
What is managed WordPress hosting?
The pros and cons of managed WordPress hosting
Who is managed hosting best for?
Alternative types of web hosting
How to compare managed WordPress hosting providers
How to move to a managed WordPress host
Ready to become an expert in managed WordPress hosting? Let’s dive in!
What is managed WordPress hosting?
Imagine a world where you don’t have to think about servers. A place where you can unravel yourself from the hassles of web hosting, and focus your time on the things you’d rather be doing: designing sites for clients, developing custom WordPress themes, or growing your agency.
That’s what managed WordPress hosting allows you to do.
This type of web hosting is focused on WordPress sites (as you might’ve guessed from the name). That means everything a managed hosting company does is optimized for WordPress, the best content management system (CMS) in 2019. From the way they structure their servers to the people they hire for support, you can trust that a managed WordPress host is truly an expert in your site’s CMS.
On top of the hardware and WordPress-expertise, a managed host typically includes additional services and features designed to simplify the burden on site owners. (That’s where the “managed” part comes into play.)
Managed WordPress hosting benefits
This is Madison, a Happiness Engineer at Flywheel!
I’ll dive into those specific advantages in the next section, but at a high level, managed WordPress hosting is ideal for anyone building a business on WordPress (such as creative agencies, freelancers, or eCommerce owners) or anyone who’s ready to free up their time by trusting in a reliable hosting partner. Managed WordPress hosting is a great solution for enterprise sites and in-house brands, too!
Here are 11 reasons why managed WordPress hosting is the best choice for your website:
- Support from WordPress experts
- The best WordPress security practices
- Faster sites and better performance
- It’s easy to add SSL certificates
- Easy site management
- Quick access to development tools
- You won’t need as many plugins
- They focus on hosting, so you can focus on your business
100 Days of SEO (Day 11/100)
Subscribe to this channel: https://brendanhufford.com/yt
Join the 100 Days of SEO community: https://100daysofseo.com/join
View other 100 Days of SEO episodes: https://www.youtube.com/playlist?list=PL_DO6_8ffPG7HQkDO3-RW4USkWlGLo5k2
In this week's SEO Mashup Monday:
SEO in 2019 - https://searchenginewatch.com/2019/02/18/a-quick-guide-to-seo-in-2019/
Nick's Guide to Keyword Research - http://www.seonick.net/keyword-research/
Matt's Guide to Tracking Search Engine Evaluators - https://matthewwoodward.co.uk/seo/penalties/search-engine-evaluators/
Want the extended version of this interview?
Go to 100daysofseo.com/join and jump into our free community!
So the big question is this:
How are creative entrepreneurs like us, who don’t have a huge brand or following, who are spending time away from friends and family to grow our business…
How do we use SEO in a way that gets our products, services, and things we believe in out to the world?
That is the question and this project is the answer.
There are a lot of different ways to “learn” SEO.
- Watching YouTube videos
- Read blog posts
- Add “SEO” to your Twitter and Instagram bio
- Listen to podcasts
- Start an SEO blog
- etc.