The B2B Beach Bar: Recent Episodes
The B2B Beach Bar
Damien and Jim, two middle-aged B2B marketers share their experiences, frustrations and ideas on making B2B marketing better. Most likely to be discussed over a cup of tea ( or coffee for Damien) than a colourful cocktail with an umbrella. You can find us at refreshb2b.com and paris-mekong.com
Another set of ideas and observations from the Statler and Waldorf of B2B Product Marketing. What is promotion ? What functions should it serve ? How to focus on the right actions. Damien and Jim answer these questions and more in a festive offering from the B2B Beach Bar
Damien from paris-mekong.com and Jim from refreshb2b.com share their ideas on the importance of pricing strategy - why you need one, what variables you should consider, how to choose a strategy, and putting it into action. Don't forget to subscribe , and you can contact us directly at b2bbeachbar@gmail.com
Damien from paris-mekong.com and Jim from refreshb2b.com tackle the topic of Price, discussing its strategic importance, the role it plays internally and externally and some mistakes to avoid. For the next podcasts on price we are opening the floor to you. Email us at b2bbeachbar@gmail.com with your thoughts and problems on price and we will discuss in the next episodes.
Damien from paris-mekong.com and Jim from refreshb2b.com share their ideas on the importance of place, and how and why you should choose your approach carefully considering the needs of your target customers.
Damien and Jim share their ideas about product and it's role in the mix, propose some ideas on how Product Marketers can define their offer differently and expose the customer to the benefits they are looking for.
2 old marketers talk about their experiences and ideas to improve B2B product marketing
Today the subject is customers, why they rule and what you can do to really understand and answer to their problems.
2 old marketers talk about their experiences and ideas to improve B2B product marketing
Today Damien and Jim introduce themselves and set out some ideas of future topics