Fourth episode of "Inside the Strategic Mind" by Steven Haller; Defines manipulative and purposeful, discusses real-world examples from the Pentagon and the Boston Red Sox, and explains three main keys to successful purposeful PR; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Third episode of "Inside the Strategic Mind" by Steven Haller; Defines sponsorships, discusses real-world examples of sponsorships from Sprite and Wells Fargo, and explains the effects sponsorships have for organizations and their consumers; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Second episode of "Inside the Strategic Mind" by Steven Haller; Defines marketing, discusses a real-world example of marketing from Pepsi, and explains the difference between marketing and selling; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
First episode of "Inside the Strategic Mind" by Steven Haller; Defines public relations and discusses real-world examples of good PR and bad PR from Sprint and British Petroleum; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Introduction to "Inside the Strategic Mind" by Steven Haller / Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/