Solopreneur Movement: Recent Episodes

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Every customer relationship ends up in one of four categories. Understanding these types matters because not every customer contributes equally to your future business. Some create momentum. Some create neutrality. Some create drag. The goal is not perfection—it’s awareness of where your customers fall and how that impacts the growth of your business.

1.Detractors

Detractors are customers who leave the experience unhappy or dissatisfied. They may feel frustrated with the process, disappointed in the outcome, or simply feel that the experience did not meet their expectations.

It’s important to recognize that while sometimes detractors occur because a company truly dropped the ball, many detractors are simply difficult to satisfy. Some people approach transactions with unrealistic expectations, constant skepticism, or a mindset that makes it hard for anyone to win with them. These individuals often move through life looking for problems rather than solutions.

Because of this, detractors are not always a reflection of poor service. Sometimes they are simply a reflection of the type of person involved.

What defines a detractor is that they leave the relationship feeling negative enough that they may:

• Complain about the experience
• Warn others against using you
• Focus on what went wrong rather than what went right

In any service-based business, detractors will exist. The objective isn’t to eliminate them entirely—that’s unrealistic. The objective is to minimize their impact and avoid allowing their perspective to define the entire customer base.

2.Passives

Passives represent the largest group in many businesses. These customers had a lukewarm experience.

Nothing went terribly wrong, but nothing stood out either.

Passives typically feel that the service was acceptable, competent, and professional. However, the experience didn’t create enough emotional impact to make them enthusiastic about sharing it with others.

Passives generally:

• Won’t speak negatively about you
• Won’t actively promote you
• Won’t go out of their way to recommend you
• Won’t create referral opportunities

In other words, the relationship ends in neutrality.

From a reputation standpoint, passives are safe—but from a growth standpoint they don’t move the needle. Their experience was satisfactory but not memorable enough to inspire advocacy.

Most businesses unintentionally create passives because they focus only on completing the transaction rather than shaping the overall experience.

3.Promoters

Promoters are customers who genuinely had a positive experience and feel comfortable recommending you to others.

They enjoyed the process, felt well taken care of, and believe you did a good job. Because of this, if someone asks them about their experience or needs a recommendation, they will likely mention your name.

Promoters often:

• Speak positively about their experience
• Leave favorable reviews
• Recommend you when the opportunity arises
• Maintain a positive view of your brand

Promoters create a healthy base for a business because they contribute to positive reputation and occasional referrals.

However, promoters are often reactive rather than proactive. They are happy to support you and say good things, but they may not actively go out of their way to introduce you to new opportunities.

Even so, if more than half of your customers fall into the promoter category, you are already building a strong foundation for sustainable growth.

4.Advocates

Advocates represent the highest level of customer relationship. These are the clients who move beyond simply being satisfied and become champions of your business.

Advocates feel a genuine connection to the experience they had with you. They believe strongly in the value you provide and actively want to see you succeed.

Because of that belief, they naturally become ambassadors for your work.

Advocates often:

Introduce you to friends, family, or colleagues
Actively recommend you without being asked
Share their positive experience frequently
View you as their trusted professional in your field

Advocates are not just customers—they become part of your professional ecosystem.

When a business develops a strong base of advocates, growth becomes significantly easier because new opportunities are constantly entering through trusted relationships rather than cold prospecting.

Building a Healthy Customer Base

No business will ever have 100% promoters and advocates. Every industry will experience a mix of customer types.

The key is the overall balance.

If a large portion of your customers fall into the detractor or passive categories, the business will constantly feel like a grind because growth relies heavily on continuous prospecting.

But when over half of your customers are promoters and advocates, something different happens.

The business becomes healthier.

The work becomes more enjoyable.

Referrals begin flowing naturally through like-minded people who trust your work and want others to experience it as well.

That’s when a company moves from chasing business to attracting business through reputation and relationships.

The post Ep.57: The 4 Types of Customers (Which Ones Actually Grow Your Business?) appeared first on The Solopreneur Movement.

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Prospecting Is Not Cold Calling (And Most Entrepreneurs Get It Wrong)

Opening Remarks:

The Big Misunderstanding

Most entrepreneurs avoid prospecting because they misunderstand it.

When people hear “prospecting,” they think:

• Cold calling
• Interrupting strangers
• Being pushy
• Begging for business

Or they swing the other direction and hide behind marketing.

Here’s the truth:

• Lead generation = they come to you.
• Prospecting = you go to them.

And if you’re a solopreneur, you have to be willing to go first.

Why?

• Because people tend to use the first competent professional they talk to — roughly 67% of the time.
• If you’re not initiating conversations, someone else is.

That’s why most entrepreneurs get this wrong — they wait.

Key Points:

1. Prospecting vs. Lead Generation
2. Defining your target market
3. Prospecting Systems

Key Point #1: Prospecting vs Lead Generation

These are two different muscles — and you need both.

Lead Generation (Attraction)

• Social content
• Events
• Speaking
• Networking
• Teaching

This is where you lead with the heart of a teacher.

You add value.

You build authority.

But attraction alone is slow.

Prospecting (Pursuit)

Prospecting is:

Identifying people who fit your target market and reaching out intentionally because you likely can help them.

They’re not cold.

They just don’t know you yet.

• It’s strategic. It’s focused. It’s proactive.

Attraction vs pursuit.

If your pipeline is dry, you probably don’t need more content.

You need more conversations.

The Help List Mindset

This is where most entrepreneurs get it wrong.

They approach prospecting like it’s a hit list.

I approach it like it’s a help list.

If someone fits my niche, I genuinely believe I can help them.

But I don’t know how until we talk.

So I’m not calling to close.

I’m calling to discover.

That shift changes everything.

• Not interrupting → Offering insight
• Not pressuring → Exploring
• Not chasing → Serving

Call reluctance disappears when you truly believe your service improves lives.

If you believe that, not calling becomes the bigger mistake.

Key Point #2: Define the Target

Clarity eliminates hesitation.

Most entrepreneurs get this wrong because they’re vague.

If your target is “anyone who needs my service,” you’ll hesitate every time.

Define it.

Ideal Prospect

• Income range
• Profession
• Life stage
• Geographic focus
• Industry

The clearer you are, the more confident you become.

If they fit your niche, they belong on your help list.

Ideal Referral Partners

Ask:

• Who already touches my ideal client?
• Who aligns with how I operate?
• Who thinks long-term?

Look for:

• Growth mindset
• Professional stability
• Strong communication
• Similar standards

This isn’t random networking. This is strategic relationship building.

Key Point #3: Sales Is Simple (But Not Easy)

It’s a Game of Probability

The structure is simple. The emotion is hard.

Here’s the process:

Initial Contact

Introduce yourself. Present an idea. No pressure.

Set Appointment

Lock in a time. The goal is often just to earn a real conversation.

Prep

Do your homework. Understand their world.

Conduct Appointment

Identify pain. Unlock opportunity. Offer clarity.

That’s it. Simple.

But uncomfortable — and that’s why most avoid it.

The 30-Day Reality

Positioning takes time.

Very few one-call closes exist — especially in relationship-based business.

It may take 30 days just to get on someone’s radar.

Prospecting requires:

• Repetition
• Follow-up
• Patience
• Professional persistence

You’re building awareness — not forcing a decision.

How Do You Reach Out?

This is where my coaching is different.

Everyone wants a script.

They ask:

• Should I call?
• Should I email?
• Should I DM?

Most coaches will tell you exactly what to do. I won’t.

I ask:

• What method are you most likely to repeatedly execute?
• The best method isn’t what works once.
• It’s what you’ll do consistently.

Prospecting is rhythm, not intensity.

My Personal Cadence

Professional persistence beats random effort.

My preference:

• Initial email or social message
• Call within 24 hours

Now they’ve seen my name.

The call feels warmer.

I can reference the message.

From there:

• Weekly touches for 30 days
• Bi-weekly for the next 60
• Quarterly long-term

That’s not aggressive. That’s disciplined.

Cadence Over Emotion – Don’t Get Overly Emotional

Passion is just misguided enthusiasm – Don’t lose the enthusiasm for your products or services but also don’t take it personally.

Systems protect you from discouragement.

Without cadence:

• You get emotional.
• You quit too early.

With cadence:

• It becomes mathematical.

Silence doesn’t mean no.

Silence usually means busy.

Your job is to stay visible long enough to become relevant.

Closing

Prospecting is not cold calling.

And most entrepreneurs get it wrong because they wait, they hesitate, or they approach it from a closing mindset.

Prospecting is building your help list.

It’s going first.

It’s serving before closing.

Sales is simple. But it’s not easy.

The entrepreneur who wins asks every day: Who can I help today?

Not: Who can I close?

The post Ep.56: Prospecting Is Not Cold Calling appeared first on The Solopreneur Movement.

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The 5 Habits of Highly Effective Salespeople breaks down the repeatable behaviors that separate consistent producers from everyone else. In this episode, I walk through a simple, practical framework built for solopreneurs who want more control over their pipeline—and their income.

Habit 1: Your Pitch — Clarity Creates Confidence

Highly effective salespeople don’t “wing it.” They know exactly who they help, what problem they solve, and why it matters. Their pitch is simple, repeatable, and confident—not scripted, but intentional.

A strong pitch:

• Clearly defines who you serve and how you help
• Focuses on outcomes, not features
• Sounds natural because it’s practiced

When your pitch is clear, your confidence rises—and when confidence rises, trust follows.

Habit 2: Proactive Prospecting — Build Before You Need

Top producers don’t wait for business to slow down before prospecting. They build pipeline consistently, even when things are going well. Proactive prospecting means:

• Scheduling outreach before your calendar fills up
• Focusing on daily activities, not just results
• Treating prospecting as a habit, not a mood

This habit removes desperation from selling and replaces it with control.

Habit 3: Fight-Club Follow-Up — Stay in the Fight

Most deals don’t die—they drift. Highly effective salespeople understand that follow-up is where business is won or lost. Fight-Club Follow-Up means:

• Following up with purpose, not pressure
• Adding value at every touchpoint
• Staying consistent even when it’s uncomfortable

If you believe in what you offer, following up isn’t annoying—it’s responsible.

Habit 4: The Client Experience — Turn Clients into Advocates

Elite salespeople think beyond the transaction. They design an experience that makes clients want to refer, review, and return. This habit includes:

• Setting expectations early and clearly
• Communicating consistently throughout the process
• Delivering a memorable experience after the sale

The best marketing you’ll ever have is a great client experience—done on purpose.

Habit 5: Being a Person of Influence — Attract, Don’t Chase

Highly effective salespeople don’t rely solely on outreach—they build visibility and credibility through consistent marketing. Being a person of influence means:

• Showing up regularly with helpful, relevant content
• Educating instead of pitching
• Positioning yourself as the trusted expert in your space

When people know you, trust you, and understand your value, selling becomes easier—and often unnecessary.

Bottom line:

These five habits create a system. Not motivation. Not luck. Not market timing.

Just repeatable behaviors that, when done consistently, compound into predictable sales success.

The post Ep.55: The 5 Habits of Highly Effective Salespeople appeared first on The Solopreneur Movement.

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Business Planning for 2026: The 3 P’s Every Solopreneur Needs for Predictable Sales

If you’re a solopreneur, you already know the problem. Sales can feel inconsistent. One good month, one slow month, then back to scrambling. What most people are missing isn’t effort. It’s structure.

In this episode of The Solopreneur Movement, Dr. Bruce Lund, founder of Accountable CRM and creator of the 90 Day Sales Manager, shares a simple but disciplined framework for planning 2026 with confidence. He calls it the 3 P’s to Increase Production: Probability, Pipeline, and Performance.

This isn’t theory. It’s a working system designed for solopreneurs who want predictable revenue without burning out.

Why Predictability Matters More Than Hustle

Most solopreneurs are busy all day but still unsure where their next client is coming from. Dr. Lund makes a clear distinction between amateur activity and professional behavior.

Amateurs stay busy.

Professionals track what actually produces results.

Predictable sales come from knowing your numbers, working a clear pipeline, and executing consistent daily actions. That’s where the 3 P’s come in.

Probability: Know Your Numbers

Probability starts with understanding your close ratios and conversion rates. If you don’t know how many conversations lead to appointments or how many appointments turn into clients, you’re guessing.

Dr. Lund explains how solopreneurs can use historical data to reverse-engineer their goals. Instead of hoping to hit a revenue number, you identify how many clients you need, how many appointments it takes to get there, and how many conversations must happen each week.

Once probability is clear, sales stop feeling random.

Pipeline: Build a System You Can See

The pipeline is where most solopreneurs lose deals. Not because prospects say no, but because follow-up is inconsistent.

Dr. Lund outlines a simple, visual pipeline that tracks relationships from first contact through long-term advocacy. Contacts are segmented into clear categories such as active prospects and follow-ups, new and current clients, past clients and referral partners, and promoters who actively recommend your work.

When your pipeline is organized, you always know who needs attention and why.

Performance: Focus on Daily Execution

Performance is where planning becomes reality.

Rather than focusing only on outcomes, Dr. Lund emphasizes tracking daily behaviors such as calls and outreach, appointments set and completed, follow-ups, and even rejections.

He stresses that consistent execution beats intensity. Small actions done daily compound faster than sporadic bursts of effort.

The 90-Day Planning Rhythm

One of the most practical takeaways from the episode is the 90-day planning cycle. Dr. Lund reviews Probability, Pipeline, and Performance every 90 days to keep the business predictable and adjustable.

This rhythm allows solopreneurs to catch problems early, adjust activity levels before revenue drops, and stay focused on what actually moves the needle.

It’s planning without overwhelm.

Marketing That Supports Sales

Sales don’t live in a vacuum. Dr. Lund connects the sales system to a simple, repeatable marketing strategy built on visibility and trust.

This includes educational content that positions you as the expert, consistent social media activity, speaking engagements and podcast appearances, and face-to-face relationship building.

Instead of chasing leads, the system attracts them over time.

Productivity Without Burnout

Dr. Lund also shares his approach to productivity, built around a structured 4-hour workday. Mornings are reserved for proactive, revenue-producing activities. Afternoons handle follow-ups, administration, and reactive work.

Time blocking, database discipline, and writing goals by hand are used to create focus and accountability.

The goal is simple: do fewer things, better, and more consistently.

Final Takeaway for 2026

The biggest insight from this conversation is that predictable sales don’t come from motivation or hustle. They come from systems.

When solopreneurs understand their probability, manage a visible pipeline, and execute consistent performance habits, growth becomes predictable and repeatable.

If 2026 is the year you want clarity instead of chaos, this episode provides a practical roadmap to get there.

The post Ep.54: The 3 P’s Every Solopreneur Needs for Predictable Sales appeared first on The Solopreneur Movement.

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Decide This December: Your Head Start on 2026

December is one of the most powerful months for behavior change, not because of resolutions, but because of cognitive offloading. When the year quiets down, the brain naturally shifts from execution mode to reflection mode.

The clinical term is moving from a “reactive loop” into a “metacognitive state” where you can finally observe your choices instead of just performing them.

A reactive loop is when you respond automatically instead of intentionally. Something happens, you react out of habit, and the cycle repeats.

• Example: You open your inbox “just to check one thing.” You see a stressful message, and without thinking, you drop everything to respond. One email leads to another, and suddenly an hour is gone. You didn’t choose that direction. The trigger chose it for you.
• Sometimes this can also be considered Creative Avoidance – Find creative ways to not do the things you know you should be doing.

However, Metacognitive is the opposite state. It’s when you step outside the moment enough to notice your patterns instead of being pulled into them.

• Example: You open your inbox, see the stressful message, and instead of reacting, you pause and think, “This is pulling me off my priorities. I can choose when to respond.” You close the inbox and stay focused on what matters.
• Metacognition is simply thinking about your thinking. It’s awareness. It’s the space between the trigger and the response. It’s what makes real decision making possible.

This is why December is the ideal time to de-cide what stays and what goes which literally means to cut or “kill” off. When you decide, you are not adding more. You are removing friction, noise, and outdated patterns that eat your mental bandwidth.

To help guide that process, I use a simple four-part framework DE-List.

This December—Take time to reflect on your 2025 but the DECIDE what’s serving you and what isn’t serving. In most cultures, December has always been a time of completing work, closing cycles, and transition.

So let’s get into the four-part framework for De-Cision Making:

1.Remove what is weighing you down

DE Word: De-clutter = Simplify

This theme parallels what behavioral scientists call decision load reduction. The more clutter you hold, the more energy you burn. Clutter fragments attention, which leads to slower processing, poorer judgment, and elevated stress hormones.

When solopreneurs de-clutter, they reduce what researchers label “ambient task noise.” You free up working memory. You lower cortisol. You regain the ability to make deliberate choices instead of rushed ones.

Decluttering is not cosmetic. It is neurological.

2.Undo old patterns

DE Word: De-condition = Stop behaving that way. When you know better do better.

Much of human behavior is shaped by habit loops and conditioning. Even as adults, we run patterns that were imprinted years ago: people pleasing, overworking, avoiding conflict, delaying decisions, chasing approval.

De-conditioning is the process of breaking the cue–routine–reward cycle.

• It asks you to identify:
  • What triggers the behavior
  • What the routine looks like
  • What psychological reward you gain

Once you see the loop, you can interrupt it. You can choose a different response. This aligns with behavioral extinction, where the brain rewires as old patterns lose their payoff.

De-conditioning is not about willpower. It is about understanding the mechanics of your behavior and then updating the operating system.

3.Cut what drains you

DE Word: De-tach = Stop trying to be all things for all people.

Every person has a finite energy budget. Research refers to this as ego depletion or self regulatory fatigue. Some activities restore that budget. Others drain it fast.

Solopreneurs often leak energy through:

• Boundary violations
• Emotional labor
• Low reward relationships
• High maintenance clients
• Unresolved conflicts

When you de-tach, you remove what behavioral economists call “negative return investments.” These are commitments that cost more psychological energy than they produce in value.

Energy is not just a feeling. It is a measurable performance variable that affects attention, creativity, and decision accuracy. Cutting drains is a performance strategy, not a personality choice.

4.Create clarity

DE Word: De-fine = Is this getting me closer to my goals or not?

Human beings work best with clear parameters. The brain thrives when expectations are explicit, goals are visible, and roles are understood. When clarity is missing, you fall into decision paralysis, which creates procrastination and anxiety.

To de-fine something means to draw its edges. It removes ambiguity. It forces alignment between intention and action. This mirrors the principles behind implementation intentions, which show that people are far more likely to follow through when the goal is specific and the next step is obvious.

When solopreneurs de-fine their direction, they reduce friction. They increase follow-through. They accelerate progress because the path is no longer foggy.

Clarity is a performance enhancer.

How to Use the DE List in December

These four themes cover the core pillars of human performance:

• De-clutter reduces cognitive load.
• De-condition rewires habitual behavior.
• De-tach protects energy systems.
• De-fine strengthens clarity and execution.

Instead of giving people a long menu of words to choose from, you guide them through these four core decisions:

1. What will I de-clutter?
2. What will I de-condition?
3. What will I de-tach from?
4. What will I de-fine?

If they answer these honestly, they do not walk into 2026 as a “new person.”

And here’s why the timing matters.

Most people wait until January to think about change, but by then they are already back in motion. Once routines restart, cognitive load rises and the brain shifts back into execution mode. That makes deep decisions harder, not easier.

When you do this work in December, you give your subconscious a head start. The brain begins what psychologists call preparatory processing, where it quietly works on solutions long before you take action. You begin priming new patterns, lowering resistance, and building clarity in the background.

So when January arrives, you are not scrambling to set goals with everyone else. You show up already aligned, already grounded, and already clear. Instead of starting the race with the crowd, you are a full month ahead.

That is the value of deciding now. You let your future self begin the year with momentum instead of catch up.

The post Ep.53: Decide This December – Your Head Start on 2026 appeared first on The Solopreneur Movement.

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Finish Strong: The 42-Day Challenge Mindset

Thinking about a bootcamp or a year end challenge? Here is the mindset that makes it work.

Why a bootcamp matters during the holidays

The holiday season wrecks routines. Schedules change, discipline fades, and most people coast. If you stay focused while others drift, you get a multiplier effect. It is not just progress. It is progress while the competition sleeps.

Give yourself permission to enjoy people, food, and time off. But also know your non negotiables and hit them daily.

What a bootcamp really is

A bootcamp is focused pressure for a short period of time. You block out noise, tighten your habits, and push for major results in a defined window.

Why you are doing it

Your reason must come from inside. Not from your boss. Not from a friend. Not from social pressure. If the fire is not yours, the discipline will not stick.

What you are willing to give up

Every challenge has a cost. What are you willing to sacrifice? What is off limits? Name your obstacles now so they do not surprise you later.

Understand the emotional cycle

You start inspired but uncomfortable. Then things get easier. Then they get boring. That is the trap. Push through the boring part and you win.

The 4 Hour Workday Framework

This is the structure I follow, and it fits perfectly into a holiday rhythm for salespeople and business owners:

1. Personal developmentBuild the person before you build the results.
2. Professional developmentSharpen your skills and study your craft.
3. Marketing developmentCreate attention, build awareness, stay relevant.
4. Database managementNurture your people. Follow up. Strengthen relationships.

What accountability really means

Accountability is simple. Not easy, but simple.

• Trade short term comfort for long term wins.
• Drop excuses. They are self awarded permission slips to stay stuck.
• Hold yourself to a higher standard. What others do is none of your business.
• Learn to say no to anything that slows you down.

Reminders and One Liners

• The reward has to be greater than the sacrifice.
• If not you, then who? If not now, then when?
• Do the work and you will believe you deserve success. But nobody is coming to rescue you.

The post Ep.52: Finish Strong: The 42-Day Challenge Mindset appeared first on The Solopreneur Movement.

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How to Build Back Confidence When You’ve Lost It

By Dr. Bruce

Confidence isn’t permanent.

It doesn’t matter how talented, seasoned, or passionate you are at some point, you’ll lose it. A deal falls through. A client chooses someone else. A launch doesn’t land the way you hoped. Suddenly, that inner voice whispers, “Maybe I’m not cut out for this.”

As solopreneurs, we ride this emotional rollercoaster more often than most. And if we’re not careful, those dips in confidence can quietly stall our momentum.

Here’s the good news: confidence isn’t something you either “have” or “don’t have.” It’s something you can rebuild – deliberately and consistently. I use three simple steps whenever I feel myself slipping.

Step 1: Return to the Basics

When I lose confidence, the first thing I do is strip away the noise. I ask myself: What are the controllables today?

High-value activities. Non-negotiables. The fundamentals of my business that, when done consistently, always produce results.

For me, that might mean:

• Making prospecting calls.
• Creating fresh marketing content.
• Following up with clients in the “red zone.”

It’s not glamorous. But it works. Like athletes going back to drills, solopreneurs rebuild confidence by recommitting to a simple plan on paper.

Step 2: Reconnect with Your Core Values

Confidence doesn’t just come from results – it comes from remembering why you started in the first place.

When I feel discouraged, I think about my own values. At my core, I want to help a younger, newer version of myself go further, faster. That’s why I show up.

Your “why” grounds you. It reminds you that your work isn’t about chasing every client or winning every deal. It’s about serving the right people, in the right way, for the right reasons.

When you’re anchored in your values, setbacks feel less like failures and more like part of the process.

Step 3: Lean on Your Pedigree

Sometimes we forget how far we’ve already come.

Whenever imposter syndrome creeps in, I reread my own bio. I think about the stages I’ve spoken on, the books I’ve written, the clients I’ve helped. Not as ego fuel – but as a reminder that I have earned the right to be here.

You have that same pedigree. Maybe it’s testimonials from clients. Maybe it’s the experience you’ve gained, the skills you’ve developed, or the persistence that’s kept you going when others quit. Don’t discount it. Your past wins are proof you can do it again.

From Shaken to Steady

Losing confidence is inevitable. Staying there isn’t.

When you strip it down to the basics, reconnect with your core values, and lean on your pedigree, you don’t just rebuild confidence—you come back stronger.

Action Plan

The next time you feel your confidence slipping, pause and walk through these three steps:

1. Write down your top 3 controllables for today. Do them, no matter what.
2. Revisit your “why.” Journal one paragraph on why you chose this path.
3. Read your own highlight reel. Review your bio, resume, or client wins.

Do this daily for a week, and watch how quickly your confidence shifts.

Remember confidence isn’t a gift. It’s a discipline. And every solopreneur has the ability to build it back.

– Dr. Bruce

The post Ep.51: How to build back confidence when you’ve lost it appeared first on The Solopreneur Movement.

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The Heart of a Teacher Approach to Sales and Marketing

Why the Best Solopreneurs Adopt the “Heart of a Teacher” Mindset

By Dr. Bruce

For years, my speaking bio has included a simple line: “Takes a heart of a teacher approach.”

That’s not marketing fluff. It reflects my roots. Before I was a coach or podcast host, I was a teacher—subbing in high schools in my early 20s, earning a graduate assistantship at Middle Tennessee State University at 24, and eventually becoming one of the youngest program directors in the Texas A&M system.

What I learned in the classroom still shapes how I show up today. Whether I’m coaching a client or writing a sales page, I approach it with the same mindset I used in front of a room full of students: Teach, don’t push. Equip, don’t impress. Guide, don’t guilt.

That’s why I believe solopreneurs should stop trying to sell like salespeople and start showing up like teachers.

Marketing with the Heart of a TeacherBack in my teaching days, I followed a tried-and-true lesson plan structure:

1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you told them.

It worked. It stuck. But as a coach, I realized it’s missing a critical fourth step: Tell them what to do with it.

Your audience isn’t just looking for information. They want direction. When someone listens to your podcast or reads your post, they’re essentially saying, “I trust you. Just tell me what to do next.”

So when you create content—whether it’s an Instagram caption, newsletter, or podcast episode—treat it like a lesson plan:

• Set the stage.
• Teach the concept.
• Summarize the takeaway.
• Give action steps.

Most importantly: Focus on being a person of influence, not just a person of interest. People of influence make it about others. People of interest make it about themselves. You know which one builds trust.

Selling with the Heart of a TeacherSales can feel sleazy—especially for solopreneurs who lead with service. But it doesn’t have to.

Here’s how I handle sales: I teach. That’s it.

I don’t chase. I don’t manipulate. I don’t try to “close.” I show up with value, share what I know, and trust the right people will resonate. Because if you’re in my target audience and I know I can help, that’s the offer.

Sometimes that means challenging beliefs. Sometimes it’s showing a better way. Either way, it’s rooted in education and experience—not pressure tactics.

If someone says no? That’s fine.

“Some will. Some won’t. So what? Who’s next?”

As long as I’m adding value, I’ve done my job. That’s how you sell without the sleaze, market without the masks, and build a brand that earns trust.

And yes, teaching sometimes means having hard conversations, pushing people to think differently, and standing your ground. That’s part of building trust and earning respect.

From Solo Hustler to Trusted GuideWhen you bring the heart of a teacher into your business, everything changes.

You stop pretending. You stop pitching. You start guiding.

You become a trusted voice, not a noisy one.

Action Plan:
Next time you’re about to create content and feel that hesitation creeping in, remember this—there’s someone out there right now who needs to hear what you have to say. Not someone abstract. A real person, scrolling or listening or reading, who’s just waiting for a clear next step.
Serve them.

Thanks for being part of the Solopreneur Movement. If this resonated with you, do me a favor—share it with someone who needs to hear it. That’s how we grow this mission.
– Dr. Bruce

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Why the Definition of Insanity Drives Me Insane

You’ve heard the quote before—probably more times than you can count:

“Insanity is doing the same thing over and over again and expecting different results.”

It sounds wise. Clever. Even obvious. But here’s the problem: it’s completely misleading—especially if you’re a solopreneur.

Success requires doing the same things over and over. Not aimlessly, but deliberately. With purpose. With discipline. It’s showing up every day, even when it’s boring. Especially when it’s boring. The reps, the outreach, the writing, the learning, the listening, the tweaking—that’s not insanity. That’s the process.

The truth is: insanity is doing the same wrong things over and over again and expecting better results. That’s lack of awareness. That’s stubbornness. That’s refusal to reflect and adapt.

Consistency isn’t the enemy. Mindless repetition is. And there’s a huge difference.

As solopreneurs, we don’t have the luxury of chasing shiny objects or abandoning a strategy because it feels too routine. We have to stay focused. Disciplined. Patient. That’s where the breakthroughs come from.

So let’s stop misquoting insanity. And start embracing what actually works.

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The Cost of Waiting = Opportunity Cost

Why Delayed Decisions Hurt Buyers—and Salespeople

In sales, one of the most frustrating phrases you’ll hear is:

“Let me think about it.”

Whether you’re selling homes, loans, software, or coaching services, most buyers are wired to delay. They want to wait for the perfect time to act. But the reality? That perfect moment rarely shows up—and waiting often costs far more than it saves.

Let’s break down why.

It’s Not Your Job to Convince. It Is Your Job to Influence.

A common trap salespeople fall into is thinking they need to “persuade” someone to buy. But in truth, your job is not to convince—it’s to influence.

You’re there to educate. To guide. To help someone make a smart decision based on facts, not fear. And most importantly—you’re there to protect them from making the wrong decision with the wrong person.

Because let’s be honest: there are people in every industry who are purely transactional. They’ll say whatever they need to say to close a deal, whether or not it serves the buyer’s long-term interest.

You are the antidote to that.

Why Buyers Stall (and What They’re Really Saying)

There’s a saying in sales:

“Buyers are liars.”

But instead of labeling it that way, let’s unpack it:

• “I’m not comfortable sharing the real reason I’m hesitating.”
• “I’ll say I’m interested just to end the conversation or avoid pressure.”

These aren’t lies—they’re defense mechanisms.

So rather than pushing harder, get curious. Ask questions like:

• “On a scale of 1–10, how interested are you?”
• “What’s your biggest hesitation in moving forward?”

These open the door to meaningful conversation and real progress.

The Myth of Perfect Timing

Whether it’s interest rates, new features, or budget cycles—waiting for the “perfect” moment is a flawed strategy.

People think they’re playing it safe, but what they’re really doing is gambling with time and energy. And when that “ideal” time never arrives, they either miss the opportunity altogether or end up worse off.

Waiting doesn’t protect people—it often delays progress and increases regret.

The Two-Way Cost of Waiting

Most people understand that buyers incur an opportunity cost when they wait too long to make a decision. What’s often overlooked is that salespeople do too.

When you pour your time, energy, and attention into someone who never takes action, you lose the ability to invest that same energy in someone who will.

Every minute spent chasing indecision is a minute not spent building momentum somewhere else.

Trust, Respect, and the Power of the Pitch

We’ve all heard “People buy from those they know, like, and trust.” But the two most important traits?

Trust and respect.

What makes a great pitch isn’t persuasion. It’s clarity, confidence, and care. When you communicate:

• The facts.
• Your beliefs based on expertise.
• A clear path forward…

…you position yourself as a leader—not just a closer.

Buyers want to feel like the decision is theirs. Your role is to help them arrive there with confidence.

Final Thought: Stop Waiting. Start Leading.

If you’re in sales, you’re in leadership. And leadership means stepping up when others stall.

• Your job isn’t to pressure people—it’s to protect
• Your job isn’t to close deals—it’s to create clarity.
• Your job isn’t to sell—it’s to serve.

The best time to act was a year ago.

The next best time? Is right now.

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It’s Your Duty to Fight for the Business

Why True Sales Professionals Never Back Down

In the competitive world of sales, winning business often requires more than just a good pitch—it requires grit, determination, and a willingness to fight for your prospects. I call this approach Fight Club—a place where sales professionals go to battle, not with their prospects, but for them. If you believe you are the best solution for your client’s needs, then it’s not just your opportunity but your obligation to fight for their business.

Why Salespeople Don’t Fight

The reality is, most salespeople don’t fight hard enough. Many are too afraid of being perceived as pushy or too focused on avoiding rejection. But when you shy away from the battle, you leave your prospects vulnerable to amateurs and transactional salespeople who simply don’t have their best interests at heart. Here’s the truth: If you truly believe you are the best at what you do, you have a duty to protect your prospects from mediocrity.

The 3-Question Filter

To decide whether a prospect deserves a spot in your Fight Club, you need to answer three critical questions:

1. Are they a motivated buyer?
   If they’re not ready to buy, then fighting for them only drains your time and energy. Focus your efforts on those who are ready and willing.
2. Do they fit your ideal client filter?
   Not every buyer is your buyer. They need to align with your values, expectations, and goals. If they don’t, they’re not worth the battle.
3. Can you help them better than anyone else?
   If you truly believe you can serve them at a higher level than anyone else, then it’s your responsibility to make sure they don’t fall into the hands of lesser service providers.

If you answer yes to all three questions, then it’s time to step into the ring. It’s time to fight for their business—not just for you, but for them.

Building Your Fight Club

When a prospect enters your Fight Club, you are committing to:

• Follow up when others give up
• Stay top of mind when others fade away
• Show up, every single time, with value and solutions

This isn’t a soft approach; it’s assertive, direct, and relentlessly helpful. Most salespeople drift away after the initial pitch, but the Fight Club mindset keeps you coming back with value until the deal is closed.

Call to Action

Who’s in your Fight Club right now? Who are you fighting for? If you don’t have a list, then you have work to do. Because if you truly believe you’re the best at what you do, there should be a roster of prospects you’re fighting for every single day. It’s time to step up, show up, and fight for the business.

About the Author

Dr. Bruce Lund is the founder and CEO of Accountable CRM, the first mortgage CRM with built-in coaching and accountability software specifically designed for credit unions and community banks. Dr. Lund is also a nationally recognized speaker and coach, empowering sales professionals to achieve peak performance through disciplined sales practices and relentless follow-up.

This article is brought to you by Accountable CRM, the only CRM that combines mortgage marketing, coaching, and accountability under one platform. Learn more at AccountableCRM

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Title: From the Locker Room to Life: Aligning Daily Actions with Core Values

By Dr. Bruce Lund

After speaking at LSU’s iconic Tiger Stadium, I was struck by something beyond the grandeur of the venue or the passion of the players. What stood out most were the core values plastered everywhere—from the banners in the locker room to the motivational signs on the practice field. These weren’t just decorative slogans. They were reminders. Anchors. Daily cues to stay aligned.

We talk a lot about core values in organizations. Companies plaster them on walls, websites, and onboarding packets. But how often do we—as individuals—take the time to define and live out our personal core values?

That’s the disconnect I want to address.

The Real Game Is Internal

It’s easy to operate on autopilot. The demands of work, family, and society pull us in a hundred directions. Before long, we find ourselves chasing outcomes—money, recognition, success—without questioning if our behaviors match who we say we want to be.

Alignment means your daily habits reflect your deepest beliefs. It’s showing up as the same person in private that you project in public. It’s having the courage to say no to things that don’t serve your mission—even if they offer a quick win.

Why Personal Core Values Matter More Than Ever

In a distracted, comparison-heavy world, core values give you clarity. They become your filter for decision-making, your compass during hard times, and your measuring stick for growth. Just like LSU’s football team uses them to build culture and accountability, you can use your values to build a life that actually feels like yours.

Here’s a Challenge:

1. Define your top 3–5 personal core values. Not what sounds good, but what feels true.
2. Audit your behaviors. Are your time, energy, and money aligned with those values?
3. Make daily decisions through that lens. It’s not about being perfect. It’s about being intentional.

Final Thought

The best teams don’t just talk about culture—they live it. And the most fulfilled people aren’t the busiest or most popular—they’re the most aligned.

Your core values shouldn’t live on a wall. They should live in your calendar.

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Things Work Out Best for Those Who Make the Best of the Things That Don’t Work Out

How You Respond Defines Your Success

Success isn’t determined by what goes right—it’s about how you respond when things don’t. The best athletes don’t define their careers by their wins but by how they handle their losses. Those losses become fuel. They practice until they can’t get it wrong, rather than just getting it right once.

In business, it’s the same. Growth is never a straight line. It’s two steps forward, two steps back. Some days, you feel like you’re winning. Other days, it feels like the market is against you. If you don’t learn to wire yourself for resilience, this industry will chew you up. But here’s the truth: things work out best for those who make the best of the things that don’t work out.

Housing & Banking: Why This Matters Now More Than Ever

Over the past few years, I’ve spoken at multiple large institutions, sales rallies, and industry association events. Every single one of them hires an economist to predict where the market is headed. The problem? Most people in this industry are obsessed with things they can’t control—rates, inflation, Federal Reserve policy, the economy.

They wake up every day hoping for a better market instead of getting better in this market. The top producers spend 80 percent of their time focused on what they can control while understanding the uncontrollable. They recognize that housing and banking are highly commoditized and government-regulated industries where most things are apples to apples. If you’re consistently losing deals, it’s rarely just the market. It’s often a skills issue or a product issue. The best competitors always find a way to win.

Front-Runner vs. Gamer: Who Are You in This Market?

One of the biggest differences I see in this industry is the contrast between front-runners and gamers.

A front-runner looks great when conditions are perfect. When rates are low, leads are flowing, and buyers are making quick decisions, they close deals left and right. They thrive off momentum and seem unstoppable—until the market shifts.

When things tighten up, front-runners start making excuses, slow down their activity, and wait for conditions to improve. Their success is conditional. If the market is great, they’re great. If the market is bad, they’re bad.

A gamer, on the other hand, competes no matter what. They don’t wait for conditions to improve—they improve themselves. Whether rates are three percent or seven percent, they put in the work. They focus on actions, not outcomes. When deals are harder to get, they step up. They keep their emotions in check and don’t let a bad day become a bad week. Where others see roadblocks, they see opportunities.

Here’s the key difference: a front-runner is only successful when conditions are perfect. A gamer finds ways to win in any market.

Ask Yourself: Which One Are You?

Are you waiting for things to get better, or are you making things happen?

Front-runners sit on the sidelines, hoping for a rate drop. Gamers are on the field, grinding, adjusting, and finding ways to create opportunities.

This industry will always be a fight. The question is whether you’re waiting for perfect conditions or becoming the competitor who wins in any environment. Are you front-running success, or are you building a skill set that makes you bulletproof in any market? The ones who figure this out win every time.

Controlling What You Can: The Mindset Shift

I refuse to let my success be dictated by market conditions. The way to separate yourself is to move in the opposite direction of the world’s negative pull. Be an island of excellence in a sea of mediocrity. Build, maintain, and protect your confidence and energy every single day.

Most of the time, things aren’t going to go your way. The market will do what the market does. Conditions will shift. Competitors will come and go. But your job is to make the best of them.

The market is what it is. Conditions are what they are. But you are the constant. The ones who figure this out are the ones who win—no matter what.

Final Thought

Things work out best for those who make the best of the things that don’t work out. The only question is—are you a front-runner or a gamer?

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It’s a Fight, But We’re Going to Find a Way to Win

In today’s episode, we’re diving into the reality of the battle every solopreneur and salesperson faces daily. It’s not about sunshine and roses, and while gratitude is important, there are times when you need to lean into your competitive edge, get a little pissed off, and let that fire fuel you forward.

Mental toughness is not just a trait, it’s a necessity in the world of entrepreneurship and sales. This podcast stems from personal experience and from the many one-on-one coaching sessions I’ve had with top performers across the country. It’s also a reflection of the battle for market share that I and many others are currently waging.

Whether you’re running your own business, leading a team, or just hustling to make ends meet, you’re going to face days where it feels like nothing is going right. But guess what? That’s when the winners separate themselves from everyone else. So let’s dive in.

The Reality of the Fight

Let’s face it. Some days, we wake up pissed off that things aren’t moving fast enough. Maybe you’re doing everything right—making the calls, setting the meetings, showing up every day—but nothing seems to be happening. That frustration is natural, and more importantly, it’s okay.

Most people let that frustration turn into defeat. They give up. But what they don’t realize is that their breakthrough could be right around the corner. The truth is, most people quit right before things get good.

The Power of Resilience

What separates successful people from everyone else? It’s resilience. The ability to keep pushing forward, even when it feels like you’re stuck in the mud. Every great leader, entrepreneur, or athlete has faced moments where giving up seemed easier than pushing forward.

The difference? They didn’t quit. Instead, they used that frustration to fuel their next move. You’ve got to do the same. Don’t let setbacks define you. Let them push you to the next level. When you feel like you’ve hit a wall, that’s not the time to stop—it’s the time to dig deeper.

Every time you refuse to quit, you’re one step closer to that breakthrough.

Tapping into Your Competitive Spirit

If you’re in this game, it’s because you have something inside you that most people don’t—a competitive spirit. Tap into that. When things aren’t happening fast enough, get a little pissed off, and let that fire you up.

Don’t sit back waiting for the perfect moment or for things to just happen. You’ve got to make them happen. You’re not just going to sit around and hope for a win—you’re going to fight for it.

And trust me, if you stay in the fight long enough, you will find a way to win. Because that’s who you are—a winner.

Conclusion

Here’s the bottom line: The fight is inevitable, but so is the win. The key is to stick it out when everyone else is ready to throw in the towel. Next time you feel frustrated, like you’re about to give up, remember that’s the moment right before the breakthrough.

Keep fighting, and keep pushing. The win is coming, but only if you’re willing to fight for it.

Call to Action: Go out there today, this week, and take control of your success. Don’t wait for things to change—you have the power to make them change.

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You Didn’t Come This Far Just to Come This Far

As we kick off the second half of the year, it’s a fitting time to reflect on the journey we’ve taken so far and the path that lies ahead. Many in the industry are feeling disheartened, witnessing peers leaving, and experiencing a sense of monotony, like being on a hamster wheel—same routine, different day. The prevailing doom and gloom can be overwhelming, but it’s crucial to move in the opposite direction of the world’s negative pull. It’s important to have something to look forward to, even when there seems to be no end in sight.

Times You Might Pivot Careers

There are moments when pivoting in your career becomes necessary. You might want to use your skills to impact more people or earn more money. However, if you’re considering a career change because the work is no longer fun, it’s worth applying the 80/20 rule. Remember, any new endeavor will likely be just as hard and may take twice as long to achieve success.

Reasons People Stop Pursuing Their Dreams

People stop pursuing something they love for various reasons:

1. Financial Constraints: Pursuing dreams often requires financial resources, and a lack of funds can make it difficult to continue.
2. Time Constraints: Balancing responsibilities such as work, family, and personal commitments can leave little time for pursuing personal passions.
3. Lack of Progress: When progress is slow or setbacks are frequent, it can be discouraging and lead to quitting.
4. Lack of Support: Without a supportive network of friends, family, or colleagues, individuals might feel isolated and discouraged.
5. Self-Doubt: Doubting their abilities or worthiness can undermine confidence and motivation.
6. Fear of Failure: The fear of not succeeding can be paralyzing, causing individuals to abandon their pursuits.
7. Loss of Interest: Over time, what once was a passion might lose its appeal or excitement.
8. External Pressure: Societal expectations and pressures to conform can lead individuals to abandon their true desires.
9. Burnout: Intense effort without adequate rest can lead to burnout, making it hard to sustain long-term pursuits.
10. Negative Feedback: Criticism or negative feedback from others can diminish confidence and enthusiasm.

Understanding these factors can help individuals address them and find ways to stay committed to their passions and goals.

One-Liners to Inspire

• Tough times don’t last. Tough people do.
• What got you here won’t get you there.
• On the other side of a breakdown is a breakthrough.
• What is this teaching me?
• This is happening for me, not to me.

Giving Words Meaning

• Grit: Courage and resolve; strength of character.
• Resilience: The capacity to recover quickly from difficulties.
• Determination: Firmness of purpose; resoluteness.
• Passion: Intense enthusiasm or interest.

Assessment Questions

• Is it a skill issue?
• Is it a resources issue (team or money)?
• Is it a time issue (taking too long or not enough work put in)?

Formula for Success

Time + Activity + Skills = Outcomes

Affirmations to Boost Confidence

• I’m just as good or better.
• I’m working in my vocation while others are working in an occupation.
• You’re just as good.
• Most people will give up and give in.

Final Takeaway: Action Items

Go all-in for 90 days. Commit to your goals with full intensity and dedication, and see where this focused effort takes you. This period can be transformative, providing you with the momentum and clarity needed to achieve your dreams.

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What is Your Competitive Advantage? Anything that gives you an edge over your competition. Competitive advantage for service professionals in the housing, banking, insurance, or financial services industries can arise from several key factors: 1)  ... Read More

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The Purpose of Any Business is to Create a CustomerFor solopreneurs, who are entrepreneurs running their businesses single-handedly, there are numerous responsibilities and tasks that demand their attention. From product development to marketing, financial management to administrative duties, the to-do list can seem never-ending.

However, amid the myriad of responsibilities, it is crucial for solopreneurs to prioritize customer creation. In this blog, we will explore the reasons why solopreneurs should focus on creating new customers and how it can contribute to the success and growth of their business.

Revenue Generation:Creating new customers is essential for solopreneurs because customers drive revenue. Acquiring new customers means expanding the customer base and increasing the potential for sales. For solopreneurs, who often have limited resources and a smaller market presence, attracting new customers becomes even more critical to sustain and grow their business.

Business Sustainability:A steady stream of new customers ensures the long-term sustainability of a solopreneur’s business. Relying solely on existing customers can be risky, as customer preferences and market dynamics change over time. By actively creating new customers, solopreneurs diversify their customer base, reducing dependence on a few key clients and mitigating the risks associated with customer attrition.

Business Growth:Creating new customers is the driving force behind business growth. By expanding their customer base, solopreneurs increase market share, gain a competitive advantage, and open up opportunities for scaling their operations. New customers bring fresh perspectives, ideas, and potential referrals, which can contribute to organic growth and expand the reach of the solopreneur’s business.

Feedback and Improvement:Engaging with new customers allows solopreneurs to gather valuable feedback and insights. New customers may provide different perspectives and highlight areas for improvement that might have been overlooked. This feedback can be invaluable in refining products, services, or business processes, enhancing overall quality, and better meeting the needs of the target market.

Networking and Collaboration:Creating new customers often involves networking and building relationships within the industry or target market. By actively seeking out and engaging with potential customers, solopreneurs can connect with like-minded individuals, industry professionals, and potential collaborators. Such networking can lead to strategic partnerships, joint ventures, or collaborations that can further strengthen the solopreneur’s business.

Increased Visibility and Brand Building:Creating new customers helps solopreneurs increase their visibility and establish their brand in the market. Through effective marketing and customer acquisition strategies, solopreneurs can raise awareness about their products or services, generate interest, and attract attention from their target audience. Each new customer becomes an ambassador for the solopreneur’s brand, potentially bringing in more customers through positive word-of-mouth and referrals.

While solopreneurs have multiple responsibilities to manage, focusing on customer creation should be a top priority. New customers bring revenue, contribute to business sustainability, drive growth, provide valuable feedback, and offer networking opportunities. By actively creating new customers, solopreneurs expand their reach, establish their brand, and position themselves for long-term success. Balancing various aspects of the business is important, but without customers, the foundation of any solopreneur’s enterprise remains incomplete.

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Without Discipline, there’s No Consistency!

Discipline and consistency are both important qualities for achieving success, but they are different in nature. Discipline is about making a plan and sticking to it, while consistency is about regularly executing that plan over time. Both qualities are important for achieving success in any endeavor.

Discipline refers to the ability to control one’s behavior and actions in order to achieve a specific goal. It involves setting clear goals, establishing a plan to achieve them, and then sticking to that plan even when faced with challenges or obstacles. Discipline requires self-control, willpower, and the ability to delay gratification in order to achieve a long-term goal.

Consistency, on the other hand, refers to the ability to maintain a regular and steady pattern of behavior or action over time. It involves doing something consistently, without fail, in order to achieve a desired outcome. Consistency is important because it helps to build habits and routines that can lead to long-term success.

Micro = Daily (Discipline)
Macro = Monthly (Consistency)

What is a “Disciplined Focus” and Why it’s Important to Have?

The reason discipline is so important is because “in the moment” on a MICRO level, your feelings get in the way which leads to creative avoidance or making excuses for yourself.

That’s why I coined the word “Disciplined focus” which is how to increase the probability of doing something that’s important in the moment.

A disciplined focus is a term that refers to the ability to concentrate on a specific task or goal, while applying self-discipline and avoiding distractions. It involves the ability to prioritize and allocate time and resources efficiently and effectively towards achieving a specific goal.

A disciplined focus requires setting clear goals and creating a plan to achieve them. It also involves the ability to maintain concentration on the task at hand, even when faced with distractions or competing priorities. This can include avoiding social media or email notifications during work hours, setting aside specific blocks of time for focused work, and breaking larger tasks into smaller, more manageable parts.

Having a disciplined focus is important because it allows individuals to maximize their productivity and achieve their goals in a timely and efficient manner. It also helps to minimize stress and improve overall job satisfaction by providing a sense of accomplishment and progress towards larger goals.

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A few years ago the book “Essentialism” came into my life. I love to revisit the most important (meaningful) books year after year. This past weekend I dove back into this book and here are my takeaways…

Some key lessons of essentialism:
1. The ONE thing to sell? We all start out with big intentions What’s the ONE thing you are selling? Jack of all trades; master of none.

1. Must Haves? Identify the must-haves vs. nice-to-haves in your business (and life). You can do anything, but not everything. What are the daily non-negotiables?

2. Focus on WHO vs. how. Who can help you achieve your most important goals? A coach? Hiring an assistant? Hiring a marketing or sales VA? Is it just yourself being disciplined and consistent?

3. It’s never going to be “perfect.” We are all a work in process and so are our systems. Get 1% better each day in the most important areas.

4. You encourage what you allow. Remove clutter and distractions (apps on phones). Build that habit of asking yourself… What’s the highest use of my time right now? Outside of your daily timeblock essentials, during those downtimes throughout the day how you are spending your time.

Essentialism, in the context of business, is identifying (and prioritizing) the most important and essential aspects of a business or a task and eliminating or minimizing non-essential elements. It’s about simplifying and streamlining operations, strategies, and decision-making to achieve greater effectiveness, efficiency, and success.

In essence, essentialism for business involves distilling the core purpose, values, and goals of a business, and aligning all efforts and resources towards those essential elements. It emphasizes prioritization, focus, and disciplined execution, while consciously saying “no” to non-essential activities, distractions, or opportunities that do not align with the essential aspects of the business.

90-Day Sales CORE MISSION?

Vision: To be the #1 sales onboarding and accountability program for solopreneurs specific to housing, financial services and insurance salespeople.

Mission: The core purpose of 90-Day Sales Manager is to help people reach their potential faster.

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When it comes to sales and marketing, the phrase “status sells” is a common one. But what does it mean, and why is it so important for salespeople to understand and leverage in their self-marketing efforts?

At its core, “status sells” refers to the idea that people are often motivated by social status and the desire to belong to certain groups or communities. This can manifest in a number of ways, from the clothes we wear to the cars we drive to the brands we choose to align ourselves with.

For salespeople, understanding this concept can be incredibly powerful. By positioning themselves as experts in their field or as part of a respected industry or community, they can tap into people’s desire for status and use it to build trust and credibility with potential customers.

Here are a few reasons why status sells, and how salespeople can use it to improve their self-marketing efforts:

1. Status signals expertise

When we see someone who is highly regarded in their field or has achieved a certain level of success, we often assume that they must be experts in their area of expertise. This is known as the “halo effect” – the idea that our overall impression of a person is influenced by specific positive traits we associate with them.

By positioning themselves as experts in their field or highlighting their achievements, salespeople can tap into this halo effect and signal to potential customers that they are knowledgeable and trustworthy.

1. Status creates social proof

Social proof is a powerful psychological phenomenon that describes the way people look to others for cues on how to behave or what to believe. When we see others making a particular choice or following a particular trend, we are more likely to do the same.

By positioning themselves as part of a respected industry or community, salespeople can tap into this social proof and signal to potential customers that they are part of a larger group of people who trust and rely on their expertise.

1. Status fosters trust

Finally, by positioning themselves as part of a respected industry or community, salespeople can create a sense of trust and credibility with potential customers. When we see that someone is part of a group or community that we respect or admire, we are more likely to trust them and believe that they have our best interests at heart.

So how can salespeople leverage the power of status in their self-marketing efforts? Here are a few tips:

1. Highlight your achievements and credentials. Whether it’s a degree or certification, an award you’ve won, or a project you’ve completed, make sure to highlight your achievements and credentials in your marketing materials and conversations with potential customers.
2. Position yourself as part of a larger industry or community. Whether it’s by joining a professional association, attending industry events, or connecting with others in your field on social media, make sure to position yourself as part of a larger industry or community that potential customers can trust and rely on.
3. Use social proof to your advantage. Whether it’s by showcasing testimonials from satisfied customers or highlighting the number of people who have used your services, make sure to use social proof to your advantage and create a sense of trust and credibility with potential customers.

In conclusion, understanding the power of status in sales and marketing can be incredibly valuable for salespeople looking to improve their self-marketing efforts. By positioning themselves as experts in their field, part of a respected industry or community, and leveraging social proof to their advantage, salespeople can build trust and credibility with potential customers and ultimately drive more sales.

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In life, there are things that we can control and things that we cannot control. Unfortunately, we often get distracted by the things that are out of our control and forget to focus on the things that we can control. This leads to a lack of productivity, feelings of helplessness, and even anxiety.

In this week’s podcast, I’m going to talk about how to focus on controlling the things that you can control and not worry about the things that are out of your control.

Here are some tips to help you focus on controlling the things you can control:

1. Identify the things you can control: The first step is to identify the things that are within your control. This includes your thoughts, emotions, actions, and reactions. You can control how you respond to situations, how you communicate with others, and how you take care of your health.
2. Accept the things you cannot control: Once you have identified the things you can control, it’s important to accept that there are things you cannot control. This includes other people’s thoughts, emotions, and actions. You cannot control the weather, traffic, or other external factors that affect your daily life. Accepting these things will help you focus on the things you can control and avoid wasting energy on things you cannot control.
3. Develop a plan: Once you have identified the things you can control, develop a plan to manage them. This could involve setting goals, creating a daily routine, and taking steps to improve your mental and physical health. It’s important to have a plan in place to help you focus on the things you can control and avoid getting distracted by external factors.
4. Practice mindfulness: Mindfulness is a powerful tool that can help you stay focused on the things you can control. It involves being present in the moment and accepting your thoughts and feelings without judgment. When you practice mindfulness, you are less likely to get caught up in worrying about things that are out of your control.
5. Stay positive: Maintaining a positive attitude can help you stay focused on the things you can control. Instead of focusing on the negative aspects of a situation, focus on the positive. This will help you stay motivated and focused on achieving your goals.

In conclusion, focusing on controlling the things you can control is essential for achieving success in life. By identifying the things you can control, accepting the things you cannot control, developing a plan, practicing mindfulness, and staying positive, you can stay focused on the things that matter and avoid getting distracted by external factors. Remember, you are in control of your life, and by focusing on the things you can control, you can achieve your goals and live a fulfilling life.

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How Attractive is Your Business?As a salesperson, one of the most important aspects of your job is to build and maintain relationships with potential referral partners and consumers. The stronger your relationships are, the more likely you are to gain new business and retain past business. However, building these relationships can be challenging, especially in today’s highly competitive market. This week, we will focus on some key strategies for making your business or personal brand more attractive to potential referral partners and consumers.

Package your Marketing Message | Opportunity StatementOne of the most critical aspects of building a successful business or personal brand is developing a clear value proposition. Your value proposition should be a statement that outlines what makes you unique, what benefits you can offer, and how you can help your referral partners and consumers achieve their goals. Your value proposition should be simple, concise, and easy to understand. When you have a clear value proposition, it will be easier for your referral partners and consumers to understand the benefits of working with you and referring business to you.

Build a Strong Online PresenceIn today’s digital age, having a strong online presence is essential for any business or personal brand. Once you have your explanation of services down, focus on building a strong website, social media profiles, and other digital marketing channels that are aligned with your marketing message. Your website should be well-designed and easy to navigate, with a clear call-to-action that encourages visitors to contact you. Your social media profiles should be professional, with high-quality images and engaging content. You should also focus on building a strong email marketing campaign, with targeted messages that speak directly to your referral partners and consumers.

Deliver Exceptional Customer ServiceAnother key strategy for making your business or personal brand more attractive to potential referral partners and consumers is to deliver exceptional customer service. When your referral partners and consumers have a positive experience with you, they are more likely to refer business to you and become repeat customers. You should focus on providing personalized service, responding quickly to inquiries and concerns, and going above and beyond to exceed expectations.

Leverage Testimonials and ReferralsTestimonials and referrals are a powerful tool for building trust and credibility with your potential referral partners and consumers. You should encourage your satisfied customers to provide testimonials, which you can then use on your website and in other marketing materials. You should also make it easy for your customers to refer business to you by offering referral incentives and creating a streamlined process for them to provide referrals.

Network and Showcase Your BrandFinally, one of the most effective strategies for making your business or personal brand more attractive to potential referral partners and consumers is to network and collaborate. Attend industry events, join relevant groups, and connect with other professionals in your field. You should also seek out opportunities to collaborate with other businesses or professionals, such as joint marketing campaigns or referral partnerships. By building strong relationships with other professionals in your industry, you can expand your reach and gain access to new potential referral partners and consumers.

ConclusionBuilding a successful business or personal brand requires a combination of strategies, including developing a clear value proposition, building a strong online presence, delivering exceptional customer service, leveraging testimonials and referrals, and networking and collaborating. By implementing these strategies, you can make your business or personal brand more attractive to potential referral partners and consumers, and ultimately achieve greater success in your sales efforts.

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The 5 Love Languages is a theory first introduced by Gary Chapman in his book “The 5 Love Languages: The Secret to Love that Lasts”. According to Chapman, the five love languages are Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time, and Physical Touch. The theory suggests that individuals have different primary love languages, and when these love languages are fulfilled, they feel loved and valued.

Incorporating the 5 Love Languages into your business and client experiences can help you create stronger, more meaningful relationships with your clients, customers, and colleagues. By understanding and speaking the love languages of others, you can show them that you truly care about their needs and wants, and that you are dedicated to delivering a positive and memorable experience.

Here are five ways you can use the 5 Love Languages in your business and client experiences:

1. Words of Affirmation: This love language is about expressing positive, encouraging, and supportive words to others. In a business setting, you can use words of affirmation by sending personal notes, emails, or text messages to clients, customers, and colleagues, thanking them for their business and telling them how much you appreciate their partnership.
   Examples: Immediately after the transaction, affirm and validate their decision. Over the long-term, program key dates inside your CRM to send affirmations during their birthday, anniversary, or other defining moments.
2. Acts of Service: This love language is about taking action to help others, either by doing something for them or by making their lives easier. In a business setting, you can use acts of service by offering additional services or amenities to clients, or by going above and beyond in your customer service efforts.
   Examples: Support them in a cause(s) that seem meaningful to them such as their children, church, community, or charities. For instance, for a single parent maybe you hire a babysitter for a night or purchase a spa day for them.
3. Receiving Gifts: This love language is about receiving tangible items, such as gifts or presents, as a way to show love and appreciation. In a business setting, you can use receiving gifts by sending personalized gifts to clients or customers, or by offering rewards or incentives to those who refer others to your business.
   Examples: Some examples for homeowners would be gutter cleaning services, mowing services, winterizing their home, etc. Send them pies for Thanksgiving or other holidays.
4. Quality Time: This love language is about spending focused, undivided attention on others. In a business setting, you can use quality time by setting aside specific time slots to meet with clients, customers, or colleagues, or by offering regular check-ins to see how they are doing and if there is anything you can do to help.
   Examples: Invite them to your client appreciation events. Host a house-warming party for them. Invite them to any events that you enjoy doing such as happy hour, hiking, etc.
5. Physical Touch: This love language is about physical touch, such as a hug, handshake, or pat on the back. In a business setting, physical touch may not be appropriate, but you can still use this love language by offering a warm greeting, a friendly smile, or a comforting hand on the shoulder when appropriate.
   Examples: 93% of communication is non-verbal. Be the “good doctor” when you are with them during short periods of time. Put your phone away and be very engaging.

By incorporating the 5 Love Languages into your business and client experiences, you can create strong and meaningful relationships with those around you. By understanding and speaking the love languages of others, you can demonstrate your commitment to providing the best possible experience and showing that you truly care about their needs and wants.

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As a salesperson, preparing for the week ahead is crucial to success. Research shows that 80% of the week should be planned prior to Monday, leaving room for only 20% to react to new things during the week. The goal is to be so proactive in your daily or weekly high value activities that you simply react to the week once it has started.

In this week’s podcast, we’ll share some tips and strategies to help you plan and attack the week with confidence.

Alleviate Pressure from the “Sunday Scaries”

The “Sunday scaries” is a feeling of anxiety and stress that often creeps up on us on Sunday evenings, as we think about the week ahead. To alleviate this pressure, it’s important to take the weekend to rejuvenate and stay in “somewhat” of a rhythm. This will help you feel refreshed and ready to tackle the week ahead.

Weekly Vision Board

Creating a weekly vision board is a great way to set your benchmarks for the week. Our vision board is a bit different than most. It’s not about the external rewards such as the house, money, or cars you want but rather the people who can help you reach your goals. Write down your weekly database targets, such as “50 people per week” and stick to it. This will help you stay focused and motivated throughout the week. Sales is a contact sport. How are you proactively building and maintaining your network through database management?

How to Plan for the Week in 3 Easy Steps:

Step 1: New Leads from Previous Week (Weekly Success Tracker) Start by reviewing the new leads from the previous week. This will help you see what worked and what didn’t, so you can make necessary adjustments.

Step 2: Previous Week’s Follow-Up(s) That Got Pushed Did you have any follow-ups that got pushed to the next week? Make sure to prioritize these, so you don’t fall behind.

Step 3: Existing Meetings for the Upcoming Week Review any existing meetings you have scheduled for the upcoming week and make sure you’re prepared for each one.

How to Attack the Week in 3 Easy Steps:

Once you’ve planned for the week, it’s time to attack! Here are some steps to help you get started:

Step 1: Events to Leverage Try to attend at least one event per week. This will help you network and find new leads.

Step 2: New Targets Set a goal to prospect 3-5 new targets per week. This will help you continuously grow your pipeline.

Step 3: Record Activities and Follow-Ups in Real Time Take 15 minutes each day to record your activities and follow-ups. This will help you stay organized and on track.

Productivity Tips: Professional Development Theme Days

Timeblock 60-minutes each day for “themed” professional development activities tied to our selling system. We have 3 types of days to follow: Off Days, Backstage Days, and Performance Days. Whichever way you decide to look at these days choose from the following groups of people to batch your prospecting to.

Themed Day Types:

• New Business (Help List or Fight Club)
• Favorite People (Promoters & Advocates)
• Current Business (New Clients)
• Referral Partners (Connectors)
• Other People of Influence (Someday, Climbers, Aspirational)

In conclusion, planning is essential for successful salespeople. By creating a vision board, consistently prospecting new leads, and following up with existing customers, you can set yourself up for success each week. With these strategies in place, there’s nothing stopping you from crushing your quota this quarter!

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Welcome to this week’s podcast on “Same Sh!t. Different Day.”

Groundhog day is here! Growing up, this is one of my favorite movies. The storyline is that Bill Murray must replay the same day, Groundhog Day, over and over and over which literally drives him crazy. The definition of insanity is often referred to as doing the same thing over and over and expecting different results. Can you relate to this as a business owner?

In sales, it can be challenging to balance this concept because we are taught the importance of routine, consistency, and discipline. We need to be all of these to avoid daily distractions.

However, doing the same thing again and again and again can become monotonous and boring. It can also be highly frustrating if we don’t see or can’t feel the progress we make.

The first place to start being more productive in your business is to ask yourself, what are the daily non-negotiable essentials in your business and how long, on average, should you spend doing them? Many of us get caught up in the doom-loop of busy work rather than money-generating activities. Busy work is, often, easier because it doesn’t involve other people.

Essentialism in business refers to the practice of focusing on only the most important and critical tasks, priorities, and goals while eliminating or delegating non-essential ones. It is a time management and productivity philosophy that emphasizes doing fewer things better, rather than trying to do everything. The goal is to achieve greater efficiency, effectiveness, and impact in business operations and decision-making.

“You can do anything, but you can’t do everything.” This concept is the biggest challenge for solopreneurs.

Here are some other tips to help stay motivated and inspired:

1. Vary daily tasks – salespeople can switch between different tasks to avoid monotony, such as alternating between making calls and meeting with clients. Theme days can help with this. So too can batching activities over smaller chunks of time (timeblock compression).
2. Set achievable goals – having a clear purpose helps salespeople stay motivated and reaching goals can provide a sense of accomplishment. Private, mini-victories precede major public victories.
3. Continuously learn – keeping up with industry trends, product updates, and new sales techniques can provide a sense of growth and make the job more interesting.
4. Network-building relationships with colleagues, clients, and industry peers can provide a source of support and stimulation.
5. Working Environments – Get outside of the house or the office more often. Find environments that motivate or inspire you. Inspirational things happen in inspirational places.

BONUS: Find hobbies outside work – engaging in non-work-related activities can refresh the mind and bring balance to a salesperson’s life. Learn how to “shut it down” for 24-36 hours to recharge.

I’ve never bought into the saying, “If you love what you do you’ll never work another day in your life.” As entrepreneurs, we must find various ways to stay motivated on a consistent basis. Entrepreneurs are naturally impatient people who like to try (or create) new things. Our greatest strengths are also our greatest weaknesses. As is the case with most things in life, we must practice balance.

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Perfecting Prospecting to Keep Your Pipeline FullFor this week’s podcast, we are going to focus on one of the most misinterpreted words in the sales vocabulary which is PROSPECTING.

What it is?Prospecting is a key component of any sales process. It involves finding and engaging new prospects or leads in hopes of converting them into customers. At times, prospecting can feel like a never-ending cycle of finding new leads and keeping your pipeline stocked with potential customers. Let’s explore what prospecting is and how you can perfect it to keep your pipeline filled.

In simple terms, prospecting involves researching and engaging potential buyers who are or might be interested in your service. To take pressure off the prospecting mindset, think of it this way. There are a group of people out there, think target markets, who need or want services in your field. It’s up to you to find these people and help solve their problems to the best of your ability. They are going to use somebody and you’re just as good as anybody in your market. We call this having a help list mindset of prospects to share ideas with and present offers to.

What it isn’t?Cold-calling or chasing people trying to convince them you are important enough for them to spend time with. It’s not a one-call or one-meeting close. It’s an ongoing process for you to attract the right people to do business with through an opportunity filter.

There are TWO buckets I put prospecting into:

New Leads vs. New TargetsWhen prospecting, it’s important to differentiate between “new leads” and “new targets.”

New leads come in through referral sources or marketing efforts; because they already have some familiarity with your brand, the close time for these leads is often reduced.

New targets, on the other hand, do not know about you yet; so it can take longer to warm them up before making a sale. We’ll have a separate session in the future on how to proactively target prospects.

Common lead sources to assess in your current business model would be to evaluate where are your new leads coming from? The 90-Day Sales Manager system helps you differentiate into these three segments.

New Leads through 3 Main Sources

• Referral Partners: These are people who consistently send you consumers who need your services. If you can build a consistent referral partner source, then the business becomes much easier.
• Marketing: This is a broad term because there are so many types of marketing (promotions, ads, digital, social, traditional). We will have a future topic that breaks this down in more detail.
• Events: One of the best and most efficient ways to convert is through events. Why? Because events are a multiplier. You can use them to market your services but also showcase your talents through speaking, networking, or just having a good time.

New Targets through 3 Main Sources

1. Lists
2. Company
3. Social Media

Conclusion:Keeping your pipeline full is essential for any business striving for growth and success—and avoiding the dreaded sales rollercoaster! To ensure that you remain competitive in an ever-changing market landscape, prospecting should be done regularly and methodically so that your sales team has plenty of quality leads to work with. Fortunately, by using both traditional methods as well as emerging digital tactics like social media advertising, you can maintain a steady supply of qualified prospects without breaking the bank! By mastering the art of prospecting now, you will set yourself up for success in the future!

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Most people blame their failure to fulfill resolutions on a lack of time, resources, or motivation, or a loss of zeal after starting. Only about 16 percent of people are able to follow their resolutions, according to research.

TOP 5 REASONS RESOLUTIONS DON’T STICK

1) Not YOUR Why

• Not all-in because it’s not tied to emotion or tangible outcome
• Making resolution just for the sake of making it

2) Not a realistic goal (over-confident)

• Behavior change is HARD
• What’s the The ONE Thing and not MANY things?

3) No clear plan or accountability

• Have a daily, tangible plan (step by step)
• Have clear accountability benchmarks (measurable)
• Report to someone or something

4) Don’t Celebrate Progress

• Lost the joy or passion
• Trust & enjoy the process
• The Reward(s) must be greater than the sacrifice(s)

5) Don’t Make Excuses

• What’s an excuse? A self-proclaimed opt-out as to why you aren’t doing it.
• Most give up or give in too soon. We all start with good intentions.
• Almost always going to be harder or take longer.

Most people blame their failure to fulfill resolutions on a lack of time, resources, or motivation, or a loss of zeal after starting. There’s a lot that goes into finishing something after you start it.

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Prospecting isn’t something you did it’s something you do. It’s an ongoing part of your business that should be a habit (non-negotiable). Prospecting can be intimidating. I know it used to be that way for me, which is why I created the Proactive Prospecting System to help “gamify” driving new business.

Did you know that 65% of salespeople don’t have a CRM and 95% don’t actively use one? I believe that’s because they don’t see their CRM as an ASSET, but rather “busy-work.”

Come learn how to proactively prospect through a consistent selling system tied to 15 sales & marketing strategies to grow your database and production each quarter.

Imagine waking up each day knowing exactly… what to do and why and how to do it. We got you covered.

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Definition of probability? You don’t need more money. You need more people.  65% of salespeople don’t have an ACTIVE CRM 95% don’t have a selling system. Stats about database? Every 100 people (Carl White) Two ... Read More

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Time-Block Gamification Time management is the one variable that’s consistently the biggest challenge among salespeople. During this week’s Monday accountability call, come to learn our calendar color-code system that makes time-blocking fun. Calendar Color Code: ... Read More

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What is the “free prize” inside? It’s a book by Seth Godin where he teaches the art of the free prize. What do I get in addition to the transaction that I wasn’t expecting through ... Read More

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It’s not if but WHEN we’ll face times that challenge us. You’ve probably heard the expression, “If it were easy, everybody would do it?” It’s the difficult times that allow us to appreciate the great ... Read More

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It’s not how you start. It’s how you finish. Most things in life are about probability. This week’s podcast focuses on helping you FINISH what you start. There are five reasons why I believe people ... Read More

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Championship performers are great in the 4th quarter. They understand it’s not always how you start but how you FINISH. Let’s not limp across the finish-line in 2022… I believe in running your business 13-weeks ... Read More

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I was recently asked to speak at a company-retreat as a repeat speaker. My flight and hotel were booked. The date and topic were set. But then it came out that one of the event ... Read More

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I believe having something to say is just as important as having somebody to say it to. Unfortunately, most salespeople are taught to lead with the commodity (products/services) rather than their unique belief proposition. In ... Read More

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I believe having something to say is just as important as having somebody to say it to. Unfortunately, most salespeople are taught to lead with the commodity (products/services) rather than their unique belief proposition. In ... Read More

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What’s up. My friends, Dr. Bruce, back with another installment of the solopreneur movement podcast, every single week. I like to come into your life with some kind of topic, some kind of content that ... Read More

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What’s up. My friends, Dr. Bruce, back with another installment of the solopreneur movement podcast, every single week. I like to come into your life with some kind of topic, some kind of content that ... Read More

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In case you needed it, here’s your permission to “work like you’re showing off.” To have so much fun and to be so good at your job that others think it’s that easy to do ... Read More

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In case you needed it, here’s your permission to “work like you’re showing off.” To have so much fun and to be so good at your job that others think it’s that easy to do ... Read More

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How we start the week is important, but how we end the week is just as important. A lot of salespeople limp across the finish line. But not you! Here are four activities I do ... Read More

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How we start the week is important, but how we end the week is just as important. A lot of salespeople limp across the finish line. But not you! Here are four activities I do ... Read More

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What is going on? My friend is Dr. Bruce here, founder director of the 90 day sales manager coaching program. And of course the solo preneur movement podcast, every single week, I’ve tried to come ... Read More

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What is going on? My friend is Dr. Bruce here, founder director of the 90 day sales manager coaching program. And of course the solo preneur movement podcast, every single week, I’ve tried to come ... Read More

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What’s going on, my friends, Dr. Bruce here and welcome to another week. Another installment of the solo preneur movement podcast. Every single week I come into your life with what I believe is some ... Read More

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What’s going on, my friends, Dr. Bruce here and welcome to another week. Another installment of the solo preneur movement podcast. Every single week I come into your life with what I believe is some ... Read More

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We often get what we want by asking for it Share your vision with other people 65% of goals are achieved this way Have a board of advisors you meet with regularly 95% of goals ... Read More

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We often get what we want by asking for it Share your vision with other people 65% of goals are achieved this way Have a board of advisors you meet with regularly 95% of goals ... Read More

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Christine Beckwith was born and raised in Meredith, NH the middle child of three girls. She would leave New Hampshire to pursue secondary education in Massachusetts in 1988, returning to the southern part of the ... Read More

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Christine Beckwith was born and raised in Meredith, NH the middle child of three girls. She would leave New Hampshire to pursue secondary education in Massachusetts in 1988, returning to the southern part of the ... Read More

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Our special guest today is Gavin Higashi, a top title rep from the Denver area. Gavin is a Colorado Native, born and raised in Arvada. He has been married to his beautiful wife Nikki for ... Read More

The post [VIDEO] STWT w/ Gavin Higashi (Title) appeared first on The Solopreneur Movement.

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Our special guest today is Gavin Higashi, a top title rep from the Denver area. Gavin is a Colorado Native, born and raised in Arvada. He has been married to his beautiful wife Nikki for ... Read More

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Scott’s career began as a loan officer in 2003 where he quickly soared to a top closer, closing up to 10 loans a month by his fourth month in the business. Within just two years ... Read More

The post [VIDEO] STWT w/ Scott Hudspeth (Mortgage) appeared first on The Solopreneur Movement.

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Scott’s career began as a loan officer in 2003 where he quickly soared to a top closer, closing up to 10 loans a month by his fourth month in the business. Within just two years ... Read More

The post STWT w/ Scott Hudspeth (Mortgage) appeared first on The Solopreneur Movement.

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Fresh off speaking at MDRT Edge for North America, which to date is one of my favorite speaking experiences. I’ve been on stages all over the country but this one was just different. So, I ... Read More

The post [VIDEO] Go Where You Are Celebrated, Not Merely Tolerated appeared first on The Solopreneur Movement.

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Fresh off speaking at MDRT Edge for North America, which to date is one of my favorite speaking experiences. I’ve been on stages all over the country but this one was just different. So, I ... Read More

The post Go Where You Are Celebrated, Not Merely Tolerated  appeared first on The Solopreneur Movement.

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The post [VIDEO] STWT w/ Joey Abdullah (Mortgage) appeared first on The Solopreneur Movement.

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The post STWT w/ Joey Abdullah (Mortgage) appeared first on The Solopreneur Movement.

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One of the biggest challenges for solopreneurs, especially early-on, is confidence in their follow-up. 90% of salespeople go three or less attempts in their follow-ups. And those attempts don’t have a call to action or ... Read More

The post [VIDEO] Ep. 13: Overcoming Call Reluctance in Your Follow-up appeared first on The Solopreneur Movement.

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One of the biggest challenges for solopreneurs, especially early-on, is confidence in their follow-up. 90% of salespeople go three or less attempts in their follow-ups. And those attempts don’t have a call to action or ... Read More

The post Ep. 13: Overcoming Call Reluctance in Your Follow-up appeared first on The Solopreneur Movement.

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Laura Brandao is president of American Financial Resources, and the driving force that has catapulted AFR to the top of manufactured home, one-time close, and renovation lending in the U.S. A skilled mortgage industry executive ... Read More

The post [VIDEO] STWT w/ Laura Brandao (Mortgage) appeared first on The Solopreneur Movement.

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Laura Brandao is president of American Financial Resources, and the driving force that has catapulted AFR to the top of manufactured home, one-time close, and renovation lending in the U.S. A skilled mortgage industry executive ... Read More

The post STWT w/ Laura Brandao (Mortgage) appeared first on The Solopreneur Movement.

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The post [VIDEO] Ep. 12: How to Do More in Less Time appeared first on The Solopreneur Movement.

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The post Ep. 12: How to Do More in Less Time appeared first on The Solopreneur Movement.

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What is your FREE prize?  How can you Package & Sell Your Special What’s Your Personal Tagline (Life Motto) Turn your BELIEFS into Money Overview: #1 question we get asked in sales (what do you ... Read More

The post [VIDEO] Ep. 11: What is Your FREE Prize? appeared first on The Solopreneur Movement.

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What is your FREE prize?  How can you Package & Sell Your Special What’s Your Personal Tagline (Life Motto) Turn your BELIEFS into Money Overview: #1 question we get asked in sales (what do you ... Read More

The post Ep. 11: What is Your FREE Prize? appeared first on The Solopreneur Movement.

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Spend time with talent interview with TJ Lile at National MI! TJ gives you an in depth look at his mindset, how he came to be and how he conquers adversity and turns it into ... Read More

The post [VIDEO] STWT w/ TJ Lile (Mortgage Insurance) appeared first on The Solopreneur Movement.

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Spend time with talent interview with TJ Lile at National MI! TJ gives you an in depth look at his mindset, how he came to be and how he conquers adversity and turns it into ... Read More

The post STWT w/ TJ Lile (Mortgage Insurance) appeared first on The Solopreneur Movement.

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How to Build, Maintain, Protect Your Confidence   I‘ve talked to A LOT of people lately who have told me they are on the verge of a burnout. Over the past decades I’ve had the ... Read More

The post [VIDEO] Ep. 10: How to Build, Maintain and Protect Your Confidence appeared first on The Solopreneur Movement.

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How to Build, Maintain, Protect Your Confidence   I‘ve talked to A LOT of people lately who have told me they are on the verge of a burnout. Over the past decades I’ve had the ... Read More

The post Ep. 10: How to Build, Maintain and Protect Your Confidence appeared first on The Solopreneur Movement.

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Spend time with talent interview with Bryce Babcock from Farmers Insurance! Listen as we dive deep into Bryce’s insurance business and how he came to be one of the top producers in Farmers!    

The post [VIDEO] STWT w/ Bryce Babcock (Insurance) appeared first on The Solopreneur Movement.