Segmentation – digital viewpoint: Recent Episodes
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It’s easy for all of us to get caught up in the need to become ‘digital’. Companies are spending a lot of energy and money to get a digital strategy, coral executives around a roadmap and build cross functional teams to execute projects tied to that roadmap. Sound familiar? I know this because I used to … Continue reading "Digital Transformation is Nothing More Than Marketing 101"
‘Tis the season where lots of really smart people author their top trends for markerters in the new year. Regardless of how you view these prognostications, I’ve taken the liberty to boil it all down to two fundamental themes that you can expect to hit your social feeds as we head into 2018. Theme 1: … Continue reading "2018 Trends in Marketing: 2 Fundamental Themes"