Small But Mighty Biz Stories: Recent Episodes
Karen Wilson
Small But Mighty Biz Stories, hosted by Karen Wilson, is about the small businesses you love. In interviews with the owners, we'll talk about why they started their business, what motivates them to get up every day, and how they make an impact on clients and customers.
Karen Wilson welcomes Ariadni Athanassiadis, founder and lead IP attorney of Kyma Professional Corporation, to the show to talk about intellectual copyright law. Ariadni shares small business advice from a wealth of legal experience. She also explains how she views collaboration and conversation as the ideal way to conduct business, and how she guides her clients in that direction.
Ariadni imparts education about intellectual copyright law to her clients, helping them become capable of doing the legal end themselves. She explains that the legal end is about relationship issues: disagreements about expectation, ownership, creator rights. Business is about collaboration so she urges owners and creators to open communication with each other, collaborate on the bounds of their shared vision.
In this episode, Karen and Ariadni Athanassiadis discuss creativity and creative ownership, small business relational issues, Ariadni’s The ART of Law workshops, and why mediation and facilitation have become her focus. They talk about the purpose of law and the different types of law, and where Ariadni sees intellectual property copyright heading. The information in this discussion is paramount for small business owners to consider.
About Ariadni Athanassiadis:
Ariadni Athanassiadis is the founder, lead IP attorney, and patent agent of Kyma Professional Corporation. She applies relationship and learning centered approaches to client service and counselling to help you make decisions, be resourceful and maintain the integrity of your enterprise.
Resources Mentioned in this Episode:
- Kahlil Gibran
- Small But Mighty Episode 21: “Tanya Parker Wallace on uncomplicating divorce and helping families in transition”
- “Chokepoint Capitalism” by Cory Doctorow and Rebecca Giblin
- “The Natural Order of Money” by Roy Sebag
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Karen Wilson | podcasthost / Karen C. Wilson Consulting: website | linkedin | facebook
Ariadni Athanassiadis | Attorney / Kyma Professional Corporation: website | facebook | linkedin
Karen Wilson welcomes Sonya Boersma, Founder and Principal Consultant of Lactation Care, to the podcast to address the importance of lactation and breastfeeding information and support for new parents. Sonya promotes evidence-based and compassionate care and support for parental goals.
Sonya explains how there is a lot of evidence and statistics to support breastfeeding but that there are conflicting sources of information from friends, family, healthcare workers, and the internet alike. She is an advocate for prenatal breastfeeding information or obtaining that support directly after giving birth, but ultimately having access to the proper lactation information right from the start.
In this episode, Karen and Sonya Boersma discuss the cost of lactation consulting versus the cost of formula, the ways in which parents can feel emotionally rejected when breastfeeding doesn’t go smoothly, the misinformation circulating from corporate pressure and within healthcare circles, and the World Health Organization’s push for their baby-friendly initiative to be widely adopted in hospitals. This is an important, informative episode for all new parents, soon-to-be parents, and families of new parents.
About Sonya Boersma:
Sonya Boersma has an eclectic resume focused on mothers and infants. This has ranged from including direct work with parents such as teaching prenatal, providing labour support as a doula, nursing in the Yukon including labour and delivery, nursing at Ottawa Public Health, starting and coordinating a breastfeeding peer support program, opening and running a breastfeeding drop-in clinic, and lactation consulting in independent practice.
It also includes many knowledge translation activities for healthcare professionals such as research and writing, developing and facilitating professional workshops, initiating new projects, coaching health care organizations, and leading collaborative teams. She has also enjoyed many opportunities as both a conference and webinar speaker. While earning her Master of Science in Nursing she led a hand expression quality improvement project at a large multi-site teaching hospital. Sonya is honoured to have worked with so many new parents as well as healthcare professionals and continues to be fascinated by this field and finding ways she can support evidence-based care.
Resources Mentioned in this Episode:
- Lactation Care website resources
- World Health Organization baby-friendly initiative
- World Health Organization Ten Steps
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Karen Wilson | podcasthost / Karen C. Wilson Consulting: website | linkedin | facebook
Sonya Boersma, BN, MScN, RN, IBCLC | Founder & Principal Consultant of Lactation Care: website | facebook | instagram
Karen Wilson welcomes Finance Coach Nicole Barham, creator of the life-changing 5 Minute Bookkeeper, to the show to discuss financial control. Nicole has a passion for helping business owners - especially women entrepreneurs - learn to manage their finances with ease. She explains why it’s such an important thing to manage yourself.
Nicole was once bankrupt with 6 figure debt, still working to support her family of four. With her background in accounting, it was a subject of some embarrassment for her. But she and her husband decided to turn things around with strict budgeting, and Nicole taught herself all the tracking systems she needed to stay on top of their personal finances. She poured that learning into creating 5 Minute Bookkeeper.
In this episode, Karen and Nicole discuss what makes 5 Minute Bookkeeper so revolutionary and in demand, how personal and business finances can be easily managed with the correct tools, and the changes to Nicole’s life since 2020 when she launched 5 Minute Bookkeeper. Nicole shares her bankruptcy to entrepreneurial success story, which includes a spotlight segment on Good Morning America, and just why she gets such rave reviews from her clients.
About Nicole Barham:
Nicole Barham works with women entrepreneurs, helping them go from being stressed-out about money to financial peace of mind. She shows them how to organize and automate their finances in just a few minutes a day so never again will they say "where in the heck did all my money go?!"
Nicole ensures clients won’t have to scramble at tax time to find old receipts and download 12 months of bank and credit card statements to pull numbers together. She understands how easy it is for finances to get away from people. She had to declare bankruptcy with 6 figures in debt. If she had looked at her numbers a year or two before, she could have saved a lot of heartache and stress for herself and her family. She didn’t want to go through that again, so she learned how to create simple systems to start tracking her own finances. That work eventually led to Nicole creating 5 Minute Bookkeeper®️
Nicole has been featured in First For Women,Medium, and Essence magazines and was seen on Good Morning America sharing simple secrets to get and stay on top of finances in just a few minutes a day.
Resources Mentioned in this Episode:
- Good Morning America segment
- Rachel Rodgers
- The 5 Minute Bookkeeper demo video
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Karen Wilson | podcasthost / Karen C. Wilson Consulting: website | linkedin | facebook
Nicole Barham | Finance Coach and creator of 5 Minute Bookkeeper: nicole barham website | 5 minute bookkeeper | instagram
Karen Wilson welcomes Business Expansion Coach and Strategist Shaniece Wise to the show to talk about her company and her goals for helping women in business. Shaniece advises that everybody in business needs a business coach and after listening to her, you’ll understand why. Shaniece Wise shares her business experience that started, after school, with a short time in corporate before she moved to being a Mary Kay consultant. She quickly ascended the ranks in Mary Kay and became an executive director with a pink Cadillac. However, the success was not her own, so after fourteen years and a spiritual decision, she launched into business for herself. Shaniece pours all her energy into her coaching career and one of her prime goals is to help women expand their businesses. In this episode, Karen and Shaniece Wilson break down some of the common struggles business owners face, the things they do that are hindering their growth, the things they should do to expand, and why business coaches are a vital part of any business team. Shaniece shares insight from her years of experience and keen understanding of the ins and outs of entrepreneurship. About Shaniece M Wise: Shaniece M Wise is a Certified Business Expansion Coach and Strategist that helps six-figure business owners build beyond six figures by gaining visibility, increasing profitability, and improving systems and strategies. Through her strategic blend of coaching, consulting, and mentorship, Shaniece’s clients experience guidance, support, and accountability and are able to grow their businesses on an average between 60-200% in 12 months after joining her Coaching Programs. She has a mission of helping business owners expand their mindset, business, and profits. She has traveled across the country for events, seminars, coaching programs, and workshops where she teaches the strategies in her Business Expansion Institute for Entrepreneurs. Shaniece was also selected by Influence Digest as one of the top 20 coaches in Columbus, Ohio! Shaniece has had the opportunity to speak on platforms for JP Morgan & Chase as well as Essence Magazine, WELD, NAWBO Columbus, NAWBO Leadership Conference June 2019, TBN Broadcasting Network, National Black MBA, McKesson Pharmaceutical Company, Charter Communications, Columbus Urban League, The Ohio State University, and WICT "Women in Telecommunications" to name a few. Resources Mentioned in this Episode: https://www.amazon.com/Activating-Your-Gifts-2nd-Entrepreneurship/dp/0997576073 (“Activating Your Gifts: 15 Steps To Identifying Your Gifts To Prepare for Entrepreneurship” by Shaniece M Wise)
___ Karen Wilson | podcast host / Karen C. Wilson Consulting: https://www.karencwilson.me/podcast (website) | https://www.linkedin.com/in/karenchapmanwilson/ (linkedin) | https://www.facebook.com/kcwmarketing/ (facebook) Shaniece M Wise | Business Expansion Coach and Strategist: https://shaniecemwise.com/ (website) | https://www.instagram.com/shaniecemwise/ (instagram) | https://www.facebook.com/shaniecemwise (facebook) | https://www.linkedin.com/in/shaniecemwise/ (linkedin) | https://twitter.com/shaniecemwise (twitter)
Karen Wilson welcomes money mindset coach, financial planner, and Founder of Unapologetic Wealth, Natalie Bullen to the show. Natalie gives honest talk about money matters, bettering your financial situation, and why wealth is not a shameful thing to desire and pursue. Natalie Bullen always had a head for money and finance. She got into banking in her twenties and managed her money well. But after a string of unfortunate simultaneous events - a health scare, losing a job, and a bad breakup - left her no choice but to file for bankruptcy, she realized the money rules laid out for everyone will never make people rich. The system is stacked against the middle and poor classes. So she started to really examine the system to find out how to rise above it. In this episode, Karen and Natalie discuss the enormous snowball effect of student loan debt, the financial dangers of being middle class, and why Natalie recommends that money trauma be unpacked with a therapist before you work on your financial future plan. Natalie has a passion for letting people know how to seize wealth, especially women of colour. She shares tips and advice on how to lower your debts to get ahead year by year so your money situation is under your control. About Natalie Bullen: Natalie Bullen is a Money Mindset Coach and the Founder and Owner of Unapologetic Wealth. She is a former Brokerage Associate for a Fortune 100 Financial Institution and holds a BS in Business Management from Alabama A&M University. She has additionally closed over 200 inbound and 1000 outbound sales calls in corporate America. Natalie is all in for the women who don’t want to compromise between buying nice things and making smart investments because they have the cash to do both. She’s all in for the women who want to experience wealth, not just “get rich.” And she’s all in for the women who want to do the work to battle the negative voices in their heads that tell them they can’t have a million-dollar business because they’re Black or a single parent or too uneducated or too overeducated or whatever it is that society says makes us not worthy of wealth. Resources Mentioned in this Episode: https://www.clubhouse.com/@nataliebullen (Natalie Bullen on Clubhouse)
___ Karen Wilson | podcast host / Karen C. Wilson Consulting: https://www.karencwilson.me/podcast (website) | https://www.linkedin.com/in/karenchapmanwilson/ (linkedin) | https://www.facebook.com/kcwmarketing/ (facebook) Natalie Bullen | Money Mindset Coach and Founder of Unapologetic Wealth: https://unapologeticwealth.com/ (website) | https://www.instagram.com/unapologeticwealth/ (instagram) | https://www.facebook.com/Ladylyricist06 (facebook)
Karen Wilson invites Lisa Van-Reeuwyk, a business coach who runs Bloom Business Development, to the show. Lisa is Karen’s own business coach and an entrepreneur, she understands the ups and downs of business and the power a positive mindset can have on success. Lisa started in a very different industry and career but through several traumatic setbacks, she started herself on a different path. Now she helps small business owners, focussed very much on empowering women, and takes joy in fostering valuable connections between friends and clients. In this episode, Karen learns about Lisa’s passion for connecting people and how she works to set a positive tone for her day. Lisa shares secrets she has for setting genuine intentions and combating the snooze button. She also addresses the power that words have, especially the words we use towards ourselves, and how women especially need to feel more free to ask for help and task-share things not in their ‘genius zone’. It’s a powerful episode full of insight. About Lisa Van-Reeuwyk: Lisa Van-Reeuwyk of Bloom Business Development is a born and raised BC business coach, keynote speaker, educator, blogger, workshop leader, mom, and wife who goes to work each day feeling like a kid in a candy store. It makes her soul sing every day to live, work, and play in the coastal paradise of Vancouver, British Columbia. Lisa’s unique blend of sweet and savoury experience with roots in broadcast television enables her to support business development in key areas while mapping out the key performance indicators (KPI’s) for success. Entrepreneurs hire her so they can effectively make an explosive impact with their brand, build an authentic community while increasing revenues and profitability. Good people do good things with their money and our world needs more successful and influential change makers leading the way for a more inclusive and harmonious business culture. Resources Mentioned in this Episode: https://bloomlisa.com/ (Lisa Van-Reeuwyk: Bloom Business Design) https://bloomlisa.com/blog/ (BloomLisa Blog) https://asialenae.com/2021/06/24/elizabeth-gilbert-whats-your-favorite-flavor-of-shit-sandwich/ (Elizabeth Gilbert “shit sandwich” story) https://tinyhabits.com/ (“Tiny Habits” by BJ Fogg, PhD)
___ Karen Wilson | podcast host / Karen C. Wilson Consulting: https://www.karencwilson.me/podcast (website) | https://www.linkedin.com/in/karenchapmanwilson/ (linkedin) | https://www.facebook.com/kcwmarketing/ (facebook) Lisa Van-Reeuwyk | Bloom Business Development: https://bloomlisa.com (website) | https://www.instagram.com/bloomlisa/ (instagram) | https://www.linkedin.com/in/lisavanreeuwyk/ (linkedin)
Karen Wilson invites Loreto Cheyne of Lola Designs to the show. Loreto is a graphic and brand designer by trade, but the pandemic afforded her the opportunity to pivot her business into her true passion – building connections through greeting cards. Through fun designs, sassy sayings, and her own unique touch, Loreto’s greeting cards have not only given her business a new sense of purpose but have brought joy into the lives of her friends, family and her growing client base. In this episode, Karen finds out the story behind Loreto’s business and how much personal fulfillment she gets from designing cards. Loreto shares how the art of sending a greeting card never goes out of style and reveals how the tangible gesture of cards becomes additionally meaningful in this digital age. About Loreto Cheyne: Loreto Cheyne is a graphic designer specializing in greeting card design which she creates through her company, https://loladesign.ca/ (Lola Design). Resources Mentioned in this Episode: https://loladesign.ca/collections/greeting-cards (Lola Design Greeting Cards) https://brenebrown.com/podcast/brene-with-aiko-bethea-on-creating-transformative-cultures/ (Brené Brown: “Creating Transformative Cultures”) https://www.amazon.ca/Everything-Figureoutable-Marie-Forleo/dp/0525534997 (“Everything Is Figureoutable” by Marie Forleo) https://suebzimmerman.com/ (Sue B. Zimmerman) https://www.annaepp.com/50-50-project/ (Anna Epp Photography: 50 Over 50 Project) https://www.amazon.ca/Find-Your-Why-Practical-Discovering/dp/0143111728 (“Find Your Why” by Simon Sinek)
___ Karen Wilson | podcast host / Karen C. Wilson Consulting: https://www.karencwilson.me/podcast (website) | https://www.linkedin.com/in/karenchapmanwilson/ (linkedin) | https://www.facebook.com/kcwmarketing/ (facebook) Loreto Cheyne | graphic designer: https://loladesign.ca/ (website) | https://www.instagram.com/loladesignott/ (instagram) | https://www.facebook.com/LolaDesignOtt (facebook)
After a five-year stint as a corporate account manager in the sock industry, Marisa Sheff knew she wanted to combine her passion for socks with giving back to the less fortunate. For each pair of socks purchased through her business, Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in-person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger. Marisa Sheff doesn’t just sell socks. She sells meaningful connection and conversation with a purpose - to #PayItFootward. You can learn more about Marisa Sheff and Sock Footage here: Website: https://www.sockfootage.com/ (https://www.sockfootage.com/) Instagram: https://www.instagram.com/sockfootageco/ (https://www.instagram.com/sockfootageco/) Facebook: https://www.facebook.com/sockfootageco (https://www.facebook.com/sockfootageco) Twitter: https://twitter.com/sockfootageco (https://twitter.com/sockfootageco)
Stephanie is an independent education consultant who helps both kids and parents take ownership of their education through self-directed learning so they’re engaged, happy and confident in all areas of life, not just school. You can learn more about Stephanie Sewell here: Website: https://www.stephaniesewell.ca/ (https://www.stephaniesewell.ca/) Facebook: https://www.facebook.com/StephanieSewelIEducation (https://www.facebook.com/StephanieSewelIEducation) LinkedIn: https://www.linkedin.com/in/stephaniesewelleducation/ (https://www.linkedin.com/in/stephaniesewelleducation/)
Chris Peacock is a Certified NeurOptimal® Trainer who uses Neurofeedback to help individuals reset their nervous system to help them cope with learning disabilities, anxiety, behavioural challenges, and more. This unique method of training the brain helps calm the central nervous system and helps the brain develop new neural pathways which help people feel better and prepare them for everyday situations. You can learn more about Chris Peacock here: Website: https://2beinflow.com/ (https://2beinflow.com/) Facebook: https://www.facebook.com/OttawaNeuro/ (https://www.facebook.com/OttawaNeuro/) LinkedIn: https://www.linkedin.com/in/2beinflow/ (https://www.linkedin.com/in/2beinflow/)
Tanya Parker Wallace has wanted to be a lawyer since she was a child. She loves helping people and her work as a family mediator enables her to do just that. As a family law “peacemaker,” Tanya helps families going through divorce stay out of the courtroom and reach family agreements in a peaceful and in the least stressful way possible. You can learn more about Tanya Parker Wallace here: Website: https://www.pwfamilylaw.ca/ (https://www.pwfamilylaw.ca/) Twitter: https://twitter.com/tparkerwallace (https://twitter.com/tparkerwallace) LinkedIn: https://www.linkedin.com/in/pwfamilylaw/ (https://www.linkedin.com/in/pwfamilylaw/)
Robin Whitford is creative by nature. After selling her machine embroidery business she knew she wanted to have a creative business again. But it wasn’t until she saw a piece of rug hook art online that her business, Hooking Outside the Lines, came to fruition. Robin offers online rug hooking classes, sells supplies and teaches women all around the world how to be creative and express themselves through textile art. If you have ever thought about starting a business that focuses on expressing your creativity, you will want to tune in to hear Robin’s unique story. You can learn more about Robin and Hooking Outside the lines here: Website: https://hookingoutsidethelines.com/ (https://hookingoutsidethelines.com/) Facebook: https://www.facebook.com/hookingoutsidethelines (https://www.facebook.com/hookingoutsidethelines) Instagram: https://www.instagram.com/hookingoutsidethelines/ (https://www.instagram.com/hookingoutsidethelines/)
Simone Givney believes in life-long learning. Her businesses, Ingredior and Skill Fault, focus on business connections and partnerships, and knowledge and growth in business and in life. Through her work, Simone helps business owners raise their self-awareness through education and challenges them to think outside the box. In this episode, Simone and I chat about her fascinating journey into entrepreneurship, why she didn’t like the constraints of corporate life and shares how businesses can grow through connections and the right business opportunities. Website: https://ingredior.com.au/ (https://ingredior.com.au/) Twitter: https://twitter.com/simoneandevents (https://twitter.com/simoneandevents) LinkedIn: https://www.linkedin.com/in/simonegivney/ (https://www.linkedin.com/in/simonegivney/) Instagram: https://www.instagram.com/simonegivney/ (https://www.instagram.com/simonegivney/)
You can learn more about Carole Blackburn’s services, programs and resources here: Website: https://www.caroleblackburn-lifecoach.com/ (https://www.caroleblackburn-lifecoach.com/) Facebook: https://www.facebook.com/Carole.BlackburnLifeCoach/ (https://www.facebook.com/Carole.BlackburnLifeCoach/) Instagram: https://www.instagram.com/caroleblackburn.lifecoach/ (https://www.instagram.com/caroleblackburn.lifecoach/) Twitter: https://twitter.com/CaroleCoach1 (https://twitter.com/CaroleCoach1) Pinterest: https://www.pinterest.ca/Carole_Blackburn/ (https://www.pinterest.ca/Carole_Blackburn/) YouTube: https://www.youtube.com/channel/UCkReAz_4r42FRvqXjWxneJQ (https://www.youtube.com/channel/UCkReAz_4r42FRvqXjWxneJQ) LinkedIn: https://www.linkedin.com/in/carole-blackburn-93318910b/ (https://www.linkedin.com/in/carole-blackburn-93318910b/) CG9e1FZrapsZyBwGq09r
You can learn more about Nicole and Little Acorn Creative Coaching here: Website: https://www.littleacorncreativecoaching.ca/ (https://www.littleacorncreativecoaching.ca/) Facebook: https://www.facebook.com/littleacornmusicmgmt (https://www.facebook.com/littleacornmusicmgmt) Instagram: https://www.instagram.com/nicole.littleacorn/ (https://www.instagram.com/nicole.littleacorn/) Twitter: https://twitter.com/littleacornmgmt (https://twitter.com/littleacornmgmt) LinkedIn: https://www.linkedin.com/in/nicole-littleacorn/ (https://www.linkedin.com/in/nicole-littleacorn/) Pinterest: https://www.pinterest.ca/marienique/_saved/ (https://www.pinterest.ca/marienique/_saved/) YouTube: https://www.youtube.com/channel/UC-6vWctSin2k_-k393FhyeQ/featured (https://www.youtube.com/channel/UC-6vWctSin2k_-k393FhyeQ/featured)
You can learn more and connect with Anna and Total Mom Inc. here: Website: https://www.thetotalmomshow.ca/ (https://www.thetotalmomshow.ca/) and https://www.sinclaircreativeagency.com/ (https://www.sinclaircreativeagency.com/) Facebook: https://www.facebook.com/TheTotalMomShow/ (https://www.facebook.com/TheTotalMomShow/) Instagram: https://www.instagram.com/thetotalmomshow (https://www.instagram.com/thetotalmomshow) and http://instagram.com/yourlegacylifestyle (http://instagram.com/yourlegacylifestyle) Pinterest: https://www.pinterest.ca/thetotalmomshow (https://www.pinterest.ca/thetotalmomshow) Twitter: https://twitter.com/thetotalmomshow (https://twitter.com/thetotalmomshow) YouTube: https://www.youtube.com/channel/UCNIlDP68pCxe3Cwn6kTVddw (https://www.youtube.com/channel/UCNIlDP68pCxe3Cwn6kTVddw) LinkedIn: https://www.linkedin.com/in/annaasinclair/ (https://www.linkedin.com/in/annaasinclair/)
Lori's specialty is helping people, from kids to adults, get out of their comfort zones and explore the realms where the magic happens. She does this through play and improv in a safe environment, free of judgment. Lori believes in marketing and communication should be genuine, forced, and, most importantly, fun! You can learn more and connect with Lori here: Website: http://www.lpplayworks.com (www.lpplayworks.com) Facebook: https://www.facebook.com/PlayworkswithLori/ (https://www.facebook.com/PlayworkswithLori/) LinkedIn: https://www.linkedin.com/in/lori-pearlstein-4662b7a/ (https://www.linkedin.com/in/lori-pearlstein-4662b7a/)
This episode is a walk through lessons learned both in business and in marketing. Join Sherry Crummy and I as we explore the importance of planning, understanding the tools you're using, why you're using them, and inevitable adventures in choosing clients, and finding the sweet spot that is our area of specialty. Basically, we're two marketers geeking out about marketing and you can come along for the ride with us. We also included a number of shout-outs to local businesses in our respective areas. Be sure to go to the full episode notes to check out these fantastic local businesses. And if you're not in the Ottawa/Carleton Place region of Ontario, see what's available to order online. Learn more and connect with Sherry: Website: https://crummymedia.com/ (https://crummymedia.com/) Facebook: https://www.facebook.com/CrummyMedia (https://www.facebook.com/CrummyMedia) Facebook group: https://www.facebook.com/groups/plantoprospersmallbusinesssupport (https://www.facebook.com/groups/plantoprospersmallbusinesssupport) Twitter: https://twitter.com/CrummyMedia (https://twitter.com/CrummyMedia) LinkedIn: https://www.linkedin.com/in/sherrycrummy/ (https://www.linkedin.com/in/sherrycrummy/) Instagram: https://www.instagram.com/sherrycrummy/ (https://www.instagram.com/sherrycrummy/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-14-sherry-crummy-on-marketing-and-business-lessons-learned (https://www.karencwilson.me/blog/small-but-mighty-episode-14-sherry-crummy-on-marketing-and-business-lessons-learned)
If you’ve ever doubted your ability to do the things you most want to do, this episode is a must listen. Bibigi Haile, of Speakeasy.work, is a career and brand management coach with a mission to help women find their voice and step into their power. It all starts with figuring out what you truly want—and sometimes the answers surprise Bibigi’s clients. Her work is about designing for change, empowering her clients to take ownership and act with intention on their path to discover and take that right next step. You can learn more and connect with Bibigi here: Website: https://www.speakeasy.work (https://www.speakeasy.work) Facebook: https://www.facebook.com/groups/448107702816329 (https://www.facebook.com/groups/448107702816329) LinkedIn: http://www.linkedin.com/in/bibigi-haile (www.linkedin.com/in/bibigi-haile) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-13-bibigi-on-helping-women-step-into-their-power (https://www.karencwilson.me/blog/small-but-mighty-episode-13-bibigi-on-helping-women-step-into-their-power)
It’s been just over 10 years since I met Lara Wellman on Twitter, and her life and business today is radically different than it was in the summer of 2010, primarily because she’s made intentional decisions about how she wants to grow her business to fit within her life. It’s the unwavering belief that a business should promote freedom, not shackle a business owner to the work, that drives the work Lara does with her clients. You can learn more and connect with Lara here: Website: https://www.thebiz.studio (https://www.thebiz.studio) Facebook: https://www.facebook.com/thebizstudio (https://www.facebook.com/thebizstudio) Twitter: https://www.twitter.com/larawellman (https://www.twitter.com/larawellman) LinkedIn: https://www.linkedin.com/in/larawellman/ (https://www.linkedin.com/in/larawellman/) Instagram: https://www.instagram.com/thebizstudio (https://www.instagram.com/thebizstudio) Facebook group: https://www.facebook.com/groups/202990647415055/ (https://www.facebook.com/groups/202990647415055/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-12-lara-wellman-on-building-business-to-fit-the-life-you-want (https://www.karencwilson.me/blog/small-but-mighty-episode-12-lara-wellman-on-building-business-to-fit-the-life-you-want)
Evelyn Watts is one of the most talented product marketers I know. But she's also got some mad skills with jewelry. So, Evelyn started Wavy Nettles, a part-time labour of love that fills a creative need. While some people consider side gigs to be "optional" for the people who choose to pursue them, they're often a way to do the kind of work you don't have the freedom to do because your boss has other plans. Be sure to check out what's available for the holidays from Wavy Nettles: Website: https://wavynettles.com/ (https://wavynettles.com/) Use "smallbutmighty2020" for 10% off your 2020 holiday order! Facebook: https://www.facebook.com/wavynettles (https://www.facebook.com/wavynettles) LinkedIn: https://www.linkedin.com/in/evelynwatts/ (https://www.linkedin.com/in/evelynwatts/) Instagram: https://www.instagram.com/wavynettles/ (https://www.instagram.com/wavynettles/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-11-evelyn-watts-on-going-from-serial-hobbyist-role-to-side-gig-success (https://www.karencwilson.me/blog/small-but-mighty-episode-11-evelyn-watts-on-going-from-serial-hobbyist-role-to-side-gig-success)
Getting up in front of an audience isn’t easy. Being able to do it well and tell a cohesive, compelling story is even harder. Alex Keenan, a public speaking coach and communications consultant—and owner of Stage Light Communications—helps people push through the fear so they can have the impact they were meant to have. Being a speaker isn’t always the goal. Telling a story is a skill that has immense value in so many places in the business world. Building that confidence to get up on stage and speak can be a springboard to help you speak up when it’s needed most in other contexts. You can learn more and connect with Alex here: Listeners can go to Alex's website and download her free speech writing cheat sheet. And anyone who signs up for one-on-one coaching before December 1, 2020 will receive 20% off! Website: https://stagelight.ca (https://stagelight.ca) Facebook: https://www.facebook.com/StageLightCommunications (https://www.facebook.com/StageLightCommunications) LinkedIn: https://www.linkedin.com/in/alexandrakeenan/ (https://www.linkedin.com/in/alexandrakeenan/) YouTube: https://youtube.com/channel/UCRIXL11O608vVB9FNQZybdQ (https://youtube.com/channel/UCRIXL11O608vVB9FNQZybdQ) Facebook group: https://www.facebook.com/groups/StageLightCommunications (https://www.facebook.com/groups/StageLightCommunications) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-10-alex-keenan-on-pushing-through-fear-to-make-an-impact (https://www.karencwilson.me/blog/small-but-mighty-episode-10-alex-keenan-on-pushing-through-fear-to-make-an-impact)
One of the best parts of my conversation with Colleen Kanna is hearing her determination to do something so different out of a sincere desire to help others. The result has been that her work resonates beyond what she expected. In this episode, Colleen shares the story of COKANNA as well as her thoughts on women, fashion (fast and slow), and the evolution of workwear. Attitudes and minds have been changing for years, but the events of 2020 may be accelerating the transformation. And that’s pretty exciting for businesses like COKANNA that are focused on sustainability and simplicity. Website: https://cokanna.ca/ (https://cokanna.ca/) Facebook: https://www.facebook.com/cokannaca (https://www.facebook.com/cokannaca) LinkedIn: https://www.linkedin.com/company/pensatta (https://www.linkedin.com/company/pensatta) Instagram: https://www.instagram.com/cokannadesigns/ (https://www.instagram.com/cokannadesigns/) YouTube: https://www.youtube.com/channel/UC47YnKrFg2zOJQqPxjq88YQ (https://www.youtube.com/channel/UC47YnKrFg2zOJQqPxjq88YQ) Special offer for Small But Mighty listeners: Use SMALLBUTMIGHTY to get 10% off the https://cokanna.ca/product/lynne-pant-2/ (Lynne pant from COKANNA). Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-9-colleen-kanna-on-merging-fashion-function-and-comfort (https://www.karencwilson.me/blog/small-but-mighty-episode-9-colleen-kanna-on-merging-fashion-function-and-comfort)
Sam Razzaghi is the designer behind the brand new (soon-to-be-launched) Pensatta Bag. Like so many women, Sam still works full time as she builds this business, working late in the evenings to bring her creation to the market of women who are excited to finally have a bag that checks all the right boxes—naturally, it took an engineer to make it happen. As an immigrant to Canada, Sam is driven to do more than simply make money selling bags. She wants to connect and empower women, help them build and fortify the resilience they already possess. Be sure to listen in on Sam’s story in this episode and follow her to hear all the news about Pensatta! Website: https://pensatta.com/ (https://pensatta.com/) Shop: https://pensattabag.myshopify.com/ (https://pensattabag.myshopify.com/) Facebook: https://www.facebook.com/pensattabag (https://www.facebook.com/pensattabag) LinkedIn: https://www.linkedin.com/company/pensatta (https://www.linkedin.com/company/pensatta) Instagram: https://www.instagram.com/pensatta/ (https://www.instagram.com/pensatta/) YouTube: https://www.youtube.com/channel/UCbWYuKQwsfbx0PCNPHqenSA (https://www.youtube.com/channel/UCbWYuKQwsfbx0PCNPHqenSA) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-8-sam-razzaghi-on-helping-women-carry-less (https://www.karencwilson.me/blog/small-but-mighty-episode-8-sam-razzaghi-on-helping-women-carry-less)
When you own a business, you have to be intentional about designing your whole life, including the business because it’s never separate (not that work is for corporate workers, for that matter). In this episode, learn how Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has taken her lessons learned through these struggles to come out better than ever. It was no surprise to me to learn Lydia has a marketing background (well, it kind of was—not sure how I missed that little detail given how long we’ve known each other!) When I think of small businesses I’ve followed, Lydia’s marketing has always been consistent, confident, and well done. Whether it’s business models, discovering her ideal client, or sharing how she burned out (and then recovered), her openness in talking about her business journey with a few different kinds of curves along the way is well worth your time. Be sure to follow Lydia in all the places here: Website: https://www.fithealthy365.com/ (https://www.fithealthy365.com/) Facebook: https://www.facebook.com/fithealthy365 (https://www.facebook.com/fithealthy365) Instagram: https://www.instagram.com/fithealthy365/ (https://www.instagram.com/fithealthy365/) Twitter: https://twitter.com/fithealthy365 (https://twitter.com/fithealthy365) LinkedIn: https://www.linkedin.com/in/lydiadifrancesco/ (https://www.linkedin.com/in/lydiadifrancesco/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-7-lydia-di-francesco-on-avoiding-burnout-finding-your-niche (https://www.karencwilson.me/blog/small-but-mighty-episode-7-lydia-di-francesco-on-avoiding-burnout-finding-your-niche)
Whether you commission a custom embroidery creation, or buy a kit to complete on your own, there are several ways to enjoy work from Hipster Stitcher. Alina Fedorowicz knows what she wants and she’s figured out how to achieve her goals effectively over a relatively short time in her business. I was struck by Alina’s clarity of what she’s offering, the confidence in her approach to business and marketing, and the joy she finds in doing the work of creating beautiful pieces that are meaningful for customers. Listen to learn more about Alina and be sure to follow her and hear all about her Christmas ornaments when they come out! Etsy shop: https://www.etsy.com/ca/shop/thehipsterstitcher (https://www.etsy.com/ca/shop/thehipsterstitcher) Instagram: https://www.instagram.com/hipster.stitcher/ (https://www.instagram.com/hipster.stitcher/) Facebook: https://www.facebook.com/thehipsterstitcher (https://www.facebook.com/thehipsterstitcher) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-6-alina-fedorowicz-on-stitching-lasting-memories (https://www.karencwilson.me/blog/small-but-mighty-episode-6-alina-fedorowicz-on-stitching-lasting-memories)
The path to starting a business is rarely a straight line and sometimes it’s not even intentional, at least not in the beginning. Bryn Bamber’s story is an example of both. As a mental health professional, Bryn’s work is helping women and non-binary entrepreneurs discover and address the barriers holding them back. Whether it’s trauma or feelings of insecurity or other events going back to childhood, Bryn’s empathetic approach is about getting to the root of behaviours and decisions. Too often, we view patterns and even one-off behaviours as character traits or just who we are. But for many, the answers to why we do what we do are found in the past. As Bryn Bamber shares in this episode, it isn’t easy to work through past struggles, but it can free you to build a fulfilling, thriving business. Website: https://www.brynbamber.com (https://www.brynbamber.com) Instagram: https://www.instagram.com/bryn_bamber/ (https://www.instagram.com/bryn_bamber/) Facebook: https://www.facebook.com/bryn.bamber.5 (https://www.facebook.com/bryn.bamber.5) LinkedIn: https://www.linkedin.com/in/e-bryn-bamber-she-her-902639b4/ (https://www.linkedin.com/in/e-bryn-bamber-she-her-902639b4/) Sign up for Bryn’s free webinar, https://mailchi.mp/cad34b7cfd1d/398qk43iax (From Shame to Your Aligned Business here). Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-5-bryn-bamber-passing-on-perfectionism (https://www.karencwilson.me/blog/small-but-mighty-episode-5-bryn-bamber-passing-on-perfectionism)
What would you do if you weren't hanging out inside a box of your own making? Maybe you're safe and protected in there. Or maybe you feel trapped by the expectations of others. Whatever the reason, if you're looking to start exploring the world outside that box, Jessica Keats - healer, consultant, secret weapon - can help. In this episode, Jessica shares her personal experience with the hold that limiting beliefs can have on people and what it's like when you embrace what's out there for you. Feeling good, feeling healthy - those are all part of being on the right path in the world for you. Jessica's journey has been one marked by evolutions in mindset, in branding, in how she views her place and work in the world. And at the heart of that journey is an intuition of what the universe has for her as she embraces her authentic self and opens up to change. You can learn more and connect with Jessica here: Website: https://www.jessicakeats.com/ (https://www.jessicakeats.com/ )Facebook: https://www.facebook.com/JessicaKeatsHealer (https://www.facebook.com/JessicaKeatsHealer)Twitter: https://twitter.com/JessKeatsHealer (https://twitter.com/JessKeatsHealer)LinkedIn: https://www.linkedin.com/in/jessicakeats/ (https://www.linkedin.com/in/jessicakeats/)Instagram: https://www.instagram.com/jessicakeatshealer/ (https://www.instagram.com/jessicakeatshealer/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-4-jessica-keats (https://www.karencwilson.me/blog/small-but-mighty-episode-4-jessica-keats )
Pam works with her clients to help them set realistic budgets with room to live. In some ways, Pam is to money what a nutritionist is to food. She explores your relationship and helps you uncover ways you can improve your financial situation - all without judgment. With debt on the rise and the current pandemic spurring an economic downturn, Pam's work is more important than ever. I've rarely seen anyone care so deeply about helping people make a plan for their money and achieve a debt-free life. Website: https://pamelageorgefinancialliteracy.com/ (https://pamelageorgefinancialliteracy.com/)Facebook: https://www.facebook.com/pamelageorgefinancialliteracy/ (https://www.facebook.com/pamelageorgefinancialliteracy/)Instagram: https://www.instagram.com/pamelageorgefinancialliteracy/ (https://www.instagram.com/pamelageorgefinancialliteracy/)LinkedIn: https://www.linkedin.com/in/pamelageorge/ (https://www.linkedin.com/in/pamelageorge/) Full episode transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-3-pamela-george-on-money-management-matters (https://www.karencwilson.me/blog/small-but-mighty-episode-3-pamela-george-on-money-management-matters)
In this episode of Small But Mighty, Karen Fiorini talks about her work - based on the teachings of Bob Proctor (Proctor Gallagher Institute) - helping people overcome barriers to achieving the success they're after. We talk about mindset, perception, visions, goals, and the programming that influences how we take action. Be sure to connect with Karen on her website, or book a call to chat with her. Website: https://www.rfsuccessacademy.com/ (https://www.rfsuccessacademy.com/)Book a call: https://go.oncehub.com/KarenFiorini (https://go.oncehub.com/KarenFiorini)Facebook group: https://www.facebook.com/groups/ManifestingMillions (https://www.facebook.com/groups/ManifestingMillions) Full show transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-2-karen-fiorini-rf-success-academy (https://www.karencwilson.me/blog/small-but-mighty-episode-2-karen-fiorini-rf-success-academy)
Jen Wright, RMT, is the owner of Whole Therapy Ottawa. For the past seven years, Jen and the rest of the Whole Therapy team have been helping people in Ottawa continue to live life on their terms while staying active and pain free. They're a fun group, and even if you don't live in Ottawa, be sure to connect with the team on social to get interesting information about how your body works and the benefits you can gain from different types of therapy. Website: https://wholetherapyottawa.com/ (https://wholetherapyottawa.com/)Facebook: https://www.facebook.com/WholeTherapyOttawa/ (https://www.facebook.com/WholeTherapyOttawa/)Instagram: https://www.instagram.com/wholetherapyottawa/ (https://www.instagram.com/wholetherapyottawa/) Note about some information in the recording: the Whole Therapy Online program Jen and I discussed has been discontinued as the clinics are open again! It was a fantastic program, but one lesson we learn in business is to ensure we're focusing on our core purpose. While it was a great complement to Whole Therapy's purpose, it wasn't realistic to continue given current circumstances. Full show transcript: https://www.karencwilson.me/blog/small-but-mighty-episode-1-jen-wright-whole-therapy (https://www.karencwilson.me/blog/small-but-mighty-episode-1-jen-wright-whole-therapy)
Small businesses have taken a big hit with the shutdowns due to coronavirus. This podcast is a small step I can take to help so you know their stories, know the work that goes into keeping a small business going. I hope to inspire and encourage other small business owners while helping promote the variety and richness of products and services that small businesses offer in Canada.