Build Your Copywriting Business: Recent Episodes
Filthy Rich Writer
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!
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Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours!
On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life.
Mentioned on this Episode
- Visit Jess’s Portfolio
Related Links
- Ep. 91: Transitioning Out of Teaching to Copywriting – George’s Story
- Great Summer Job for Teachers: Copywriting
- Best Backgrounds and Degrees for Getting Into Copywriting
- How Much Experience Do You Need to Become a Copywriter?
Get Free Copywriting Training here
As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business!
Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you.
Mentioned on this Episode
- Listen to her podcast: https://www.crystalynnshelton.com/podcasts
- Website: https://www.crystalynnshelton.com/
- Facebook: https://www.facebook.com/crystalynn.shelton.5/
- LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/
- Instagram: @crystalynnshelton
Related Links
- Set Your Copywriting Business Up for Financial Success
- Opening a Business Bank Account as a Copywriter
- Accounting Tips for New Copywriters
- Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order
Get Free Copywriting Training here
There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category?
In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust.
Related Links
- What Your Headlines Are Missing
- Copywriting Q&A: When to Use Curiosity Headlines
- Ep. 27: The Most Important Piece of Email Copy
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When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career.
Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges.
Mentioned on This Episode:
- Tammy’s Portfolio
- Nail Your Copywriting Interview (Parts I, II, and III)
- Land the Job by Acing These Copywriting Interview Questions
Related Links
- Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
Get Free Copywriting Training here
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business.
In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time.
Related Links:
- 5 Easy Tips for Maximizing Your Time
- Amp Up Your Copywriting Productivity with Ultra Scheduling
Get Free Copywriting Training here
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take.
Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think…
Mentioned on this Episode
- Ep. 56: What is a Copywriting Test and Should You Do One?
- Ep. 49: How to Build Your Own Benefits as a Freelancer
Related Links
- Freelance Copywriter Benefits: How to Build Your Own Benefits Package
- Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
Get Free Copywriting Training here
When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix!
Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at leastdouble your income.
Mentioned on this Episode
- CCA Core Training Module 0 Video 4 ‘Fight Resistance-and Win’ (For CCA Students)
Related Links
- Frustrated or Fearful? How New Copywriters Can Fight Resistance
Get Free Copywriting Traininghere
The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want.
In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share his journey of building a successful business while traveling, his practical tips for managing workload, and his advice for anyone hoping to move their business toward an agency model.
Related Links
- 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
- 6 Must-Pack Items to Write Copy Overseas
- Is it Really Possible for Copywriters to Work Entirely Remotely?
- Ep. 68: Learning to Embrace the Flexibility of Copywriting
Get Free Copywriting Training here
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project.
You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen!
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There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it’s important to recognize when your information intake makes you feel bad about yourself or your business or your life, and pay attention to the triggers.
Nicki and Kate take time to discuss how this has happened to them (it happens to everyone) and the strategies they use to combat those negative comparisons and how keep them from stealing their energy.
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When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project is key. The creative brief will act as a roadmap for the project. In this episode Nicki and Kate discuss how to best use that roadmap and what tools CCA students have best convey the message and achieve the goal that has been laid out for them.
Mentioned on this Episode
- Ep. 70: Tips for Tackling Blank Page Syndrome
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Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goals were having a job where she was able to relax and control her own day.
Listen in to hear Amy's story, including her advice for introverts, as well as tips for combatting resistance and reaching your goals.
Mentioned In This Episode:
Amy's Portfolio
Get Free Copywriting Training here
Portfolio schools are most often two year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks.
In this episode Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at the end, and how to discern if portfolio school is the right decision for you!
Mentioned In This Episode
- Ep. 18: How Do You Write a Spec Ad?
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Copywriting is a super fun career. But, occasionally, you’ll notice you have no time in your schedule, you’re super stressed, and you’re wondering what happened to the “fun.” Sound familiar? It’s very likely you’re moving your business boundaries—or you never implemented them in the first place.
Nicki and Kate dig in to business rules you need to create in three areas: your no lower than rate, your OOO rules, and your game plan for celebrating wins big and small.
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Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word.
You’ll leave this episode with the tools to always put your best foot forward with prospective clients.
Mentioned in this Episode:
Episode 3: What’s the Difference Between Copy and Content?
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As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter.
Learn everything you need to know about pitching clients during the holidays and what could happen to your business if you don't. Plus, get insight on why offering discounts to your rates is not something you ever want to do.
Get Free Copywriting Training here
Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building.
Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for running an agency successfully.
Get Free Copywriting Training here
The best way to learn to do something (like copywriting) is to learn it from someone who’s actually done it. That includes learning from their mistakes as well as their successes. And that’s exactly what you can do by listening to this episode.
Nicki and Kate dive into the biggest mistakes that they’ve made in their careers and what they could’ve done differently in each situation. Listen and learn how you can prevent yourself from making the same errors in your career!
Get Free Copywriting Traininghere
Your copywriting career can be whatever you want it to be. Carli DeLaCruz is a star CCA Student that used her copywriting skills to grow into a social media manager.
Carli speaks with Nicki and Kate about how she scaled from a social media internship to social media manager and key lessons that she learned along the way.
Get Free Copywriting Training here
There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can’t tell you.
In this episode, Nicki and Kate are explaining the must-know details surrounding metrics including the factors that go into them, when you should and shouldn’t use them, and how much impact your writing actually has on the final results of a project.
Get Free Copywriting Traininghere
It’s time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most common struggles around money and shares how you can overcome them. She sits down with our hosts, Nicki and Kate, to discuss how you can escape your comfort zone and develop a healthier relationship with money which will help you hit your financial goals.
Mentioned on This Episode
- Sheep to Shark
- Follow From Sheep to Shark on Instagram
- Follow From Sheep to Shark on YouTube
Get Free Copywriting Training here
Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere.
Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for working with clients while on the go.
Mentioned on the Episode
- 6 Must-Pack Items to Write Copy Overseas
Related Links
- How to Become a Digital Nomad Copywriter
- Note: CCA students, you have access toLaurel Van Woerkom‘s session Life Liberation: Taking the Leap to Location Independence. You can find it on your CCA dashboard under Special Events > Summer Freelance Summit 2022.
Get Free Copywriting Traininghere
Kate and Nicki are speaking with CCA Student, Poorva Misra. Poorva joined the CCA in 2020 after losing her marketing job during the pandemic. She was joined shortly after by her husband and launched their agency Stratus Media.
Not only did Poorva start an agency, she also took the remote work opportunity to move all the way to Costa Rica! She shares her journey to running an agency abroad, the challenges that she’s faced and the wins that she’s had in this episode!
Mentioned on This Episode
- Poorva’s Agency Website
- Poorva’s LinkedIn
Related Links
- Listen to more CCA Student Stories
- 7 Tips Living the Digital Nomad Lifestyle as a Copywriter
- 6 Must-Pack Items to Write Copy Overseas
Get Free Copywriting Traininghere
Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. And we will tell you why!
In this episode of the podcast, Nicki and Kate are diving in the why and how you should be applying to full time jobs as a copywriter. There can be a lot of benefits to applying to these listings–as long as you are doing it the correct way.
Related Links
- What to Do Before Your Copywriting Interview (Part 1 of 3)
- Why Companies Requiring Experience for Copywriting Jobs is a Good Thing
- Super-Charged Job-Hunting Tactics
- Resume Woes
- The Best Copywriter Resumes
Get Free Copywriting Training here
Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. They walk through the other roles that you might encounter when you start out in the marketing world that you might feel like overlap with your role as a copywriter–but they actually don’t.
Some clients might expect that you have all these other skills on top of your copywriting expertise. But, savvy clients know that if they want a copy expert, they shouldn’t expect you to be handling more than just the copy. The key is to stay focused on becoming the best copywriter you can be and keep taking steps towards your goals!
Mentioned on the Episode
- What Do Copywriters Actually Do?
- What is Copywriting?
- The SEO Copywriting Myth
Related Links
- Should I Combine Copywriting and Graphic Design Services?
- The Truth About SEO Copywriting
Get Free Copywriting Training here
As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be taking jobs from copywriters anytime soon!
In this episode, Nicki and Kate explain why AI can’t replace the work that copywriters do. Listen in to hear about all of the ways copywriters are irreplaceable partners to clients, even compared to artificial intelligence.
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Today Nicki and Kate are joined by CCA Student and CCA Student Coach, Stacy Corneau, to talk about her recent success with her copywriting business and her journey to copywriting.
In the episode, Stacy shares how she has learned to strategically map out her business goals, gained confidence as a business owner, and her keys to always improving as a copywriter.
Get Free Copywriting Traininghere
The key to growing you copywriting business to reach your goals and live your dream career? Focus and patience. It’s easy to get distracted and think about adding more services or learning new skills, but this will only hold you back.
In this episode of the Build Your Copywriting Business podcast, Nicki and Kate share what they’ve learned about staying focused on your true goal at all times and battling the resistance that can knock you off your path.
Get Free Copywriting Traininghere
It’s time to myth-bust: there’s no such thing as an SEO copywriter! While you may have seen job listings for this role or even copywriters who call themselves SEO copywriters, it’s not a real thing.
In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain why SEO copywriting is a myth and break down some of the confusion surrounding it.
Get Free Copywriting Traininghere
In your copywriting career, it’s likely that you’ll be asked to sign an NDA (non-disclosure agreement) or a non-compete agreement. These are standard documents businesses ask you to sign so that they can feel comfortable letting you in on internal secrets in order for you to do your best work.
In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain all of the need to know details surrounding each document and how to handle them throughout your copywriting career.
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Special guest George Gorringe joins the podcast to talk about his quick rise to copywriting success in his first year of being a Comprehensive Copywriting Academy Student. George is a former teacher, salesman, and archeologist turned copywriting pro.
In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with George about what interested him about copywriting, large clients he works with, and what he did to find copywriting success so quickly.
Get Free Copywriting Traininghere
In today’s episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing why becoming a faster writer should not be one of your goals in your copywriting career.
Despite what you may think, faster writing doesn’t equate to better writing. Listen in as Nicki and Kate explain why your writing speed isn’t as important as you think and why you won’t get faster as you become a better copywriter.
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In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career.
Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth.
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In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them!
Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry.
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Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter.
Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.
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Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with.
In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them.
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Today, Nicki and Kate are joined by mindset coach, Mindi Huebner, to discuss how copywriters can rewire their brain and adjust their mindset to overcome limiting beliefs. One particular belief they cover is the “Scarcity Mindset”. This is the sensation some copywriters experience where they feel like there isn’t enough opportunity for them to consistently land clients.
Listen to this episode for Mindi’s powerful insights on how you can embrace your limitlessness, overcome the scarcity mindset, and rewire your brain for success in copywriting and in life as a whole.
Mentioned on this episode:
- Book a breakthrough session with Mindi
Follow Mindi:
- TikTok
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Choosing a niche for your copywriting business is a decision that shouldn’t be taken lightly. It can limit your options as a copywriter, so you want to be sure that this niche is something that’s right for you before making it the focus of your business. But, choosing a niche can also allow you to solely work with the type of client or the medium that you love the most.
So, today Nicki and Kate are giving you everything you need to know about when it’s right to choose a niche and the best way to choose one. Our hosts also share how you can target one industry or type of project without formally making it your niche.
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Meet Christina, a Comprehensive Copywriting Academy student and public school teacher turned copywriter extraordinaire. When Christina left teaching, she knew that her next career needed to be doing something she loved, but still flexible enough to fit the needs of her family picture. That's why she originally had the freelance-or-bust mindset. But, after successfully freelancing for a year, a can't-pass-this-up opportunity presented itself.
In this episode, Christina talks to Nicki and Kate about the factors that led her to take an on-staff opportunity and how it was still aligned with her goals—even though she originally thought freelancing was the only path forward! She also discusses why she got into copywriting in the first place, how it fits her career needs perfectly, and what she loves the most about being an on-staff copywriter.
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The collaboration that goes into copywriting can be the most exciting part of the job–but there are times that a client will do something that makes working with them a little less fun. But, that doesn’t mean they are bad clients! Every time a client does something that irritates you or makes it more difficult for you to do your job, there’s an opportunity there for you to help them become better clients and for you to improve your process as a professional.
In this episode of the Build Your Copywriting Business podcast Nicki and Kate are walking you through the difficult situations that come up the most. They share ways that you can positively respond to each challenge and give guidance on how you can prevent the issues from popping up in the first place. Enjoy!
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As you may already know, Filthy Rich Writer is celebrating its 10th anniversary this year! Over the last decade, Nicki has collected some crucial lessons that are too good not to share about running her own business. If you’re looking for the most need-to-know insights as a business owner, you’re in the right place!
In today’s episode of the Build Your Copywriting Business podcast Kate is flipping the script on Nicki and turning her from interviewer to interviewee. Listen and be sure to take note of all the valuable information Nicki has gathered through Filthy Rich Writer’s 10-year journey.
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When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But, it never hurts to supplement that with other methods for landing work.
In today's episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing how copywriters can work with recruiters to get more clients. Listen as they share exactly what you should and should not do when it comes to working through a recruiter.
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Today we're checking in with Comprehensive Copywriting Academy student Kristin Donnelly.
Kristin is a successful food writer and cookbook author who was trying to figure out how to increase her income. After joining the CCA, she gained more confidence working with well-seasoned copywriters and has hit her income goal writing copy. Listen in as Kristin shares copywriting tips she’s learned throughout her journey to becoming a 6-figure cookbook author and copywriter.
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The most successful copywriters are always looking for ways to further master their craft. As you increase your skill level you can also increase your rates. So, if you aren’t constantly getting better as a writer, you’re leaving money on the table.
Luckily, this episode of the Build Your Copywriting Business podcast is all about 5 effective things your can be doing to make sure you are the best copywriter that you can be. Enjoy as Nicki and Kate discuss tips that they both use today to continue to improve as copywriters.
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If you’re already a Comprehensive Copywriting Academy student, you can catch the full, extended version of the interview with Ch’ien on your CCA dashboard under the Land Work bonus courses section. Ch’ien gives additional insight into the career choices he’s made and how it’s brought him around the world, as well as the importance of knowing your worth. You don’t want to miss this version!
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The importance of consistently pitching new prospective clients cannot be understated–it's the backbone of your business's success. But, a super effective way to supplement that pitch list is to naturally gain more clients through referrals.
In this episode of the Build Your Copywriting Business podcast our hosts are giving you tips and tricks for getting more client referrals so that your list of businesses to work with grows naturally behind the scenes.
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We've all experienced a partnership of some kind that wasn't set up for success from the start. It's not only frustrating but can drain your energy quickly. In copywriting, there are certain kinds of clients that commonly create negative partnering experiences, but thankfully, there are ways to avoid them!
In this episode of the Build Your Copywriting Business podcast Nicki and Kate are noting all of the common red flags that clients might show if they are the type of business you should refrain from partnering with.
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Welcome back to the Build Your Copywriting Business Podcast! Today we are excited to be checking in with a Comprehensive Copywriting Academy student and former guest, Alicia Castro.
Alicia has found success and continues to thrive as a part-time copywriter while having a full-time job. Enjoy listening as Alicia takes us through her journey and gives valuable advice for those trying to balance their copywriting career with life outside of it.
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Whether you are a beginner or a seasoned vet having a process for reviewing your copywriting work is essential to reaching your potential as a successful copywriter. This ensures that you are delivering your best work to your clients and it helps you grow through evaluating your own skills.
Today's episode is all about using a copywriting checklist to make sure that you are touching on each key aspect of your copy and optimizing your writing. Enjoy listening as Nicki and Kate guide you through the five fundamental steps in writing and reviewing your final product.
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If you've ever thought about leaving your current job to become a full-time freelance copywriter this is the episode for you! Nicki and Kate walk you through the process start to finish and include important steps to make the switch as seamless as possible.
Enjoy listening to this episode as our hosts cover how to build your client base before you leave your job, how to overcome anxiety surrounding the change, and how to tell when you are ready to take the step towards full-time freelance.
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You might hear the term Imposter Syndrome a lot but how do you recognize and stop those thoughts from interfering with your work? Nicki and Kate provide 3 tips on combatting imposter syndrome and how to fuel confidence rather than doubt.
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In honor of Filthy Rich Writer's 10-year anniversary, we're celebrating throughout 2022 and wanted to touch base with some of the earliest copywriting students Nicki worked with and trained. On today's episode of the Build Your Copywriting Business Podcast, Nicki and Kate are catching up with Jason Schneider, a copywriter with a decade of experience writing for a variety of brands, including Jetsetter, Thrillist, Getty Images, and more.
Jay talks about using both sides of the brain, balancing both creativity and strategy, as well as why he prefers working as an on-staff copywriter as opposed to going full-time freelance (though he also does take on freelance projects!). If you're curious to hear what a copywriting career can look like 10 years in, you'll want to hear Jay's story!
Mentioned on this Episode:
- Jay’s Portfolio
- Jay’s Instagram
- Remote Job Postings Tripled During the Pandemic
- 4 Perks of Working in an Office Before Starting Your Own Copywriting Business
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As copywriters, there's nothing worse than sitting down to write, facing the page, and slowly filling with mild panic. But here's the good news: copywriters should never face a blank page. That's because if you're just starting or you've been doing it for 20 years like Nicki, you always have a creative brief.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into tactics they use to combat blank page syndrome, avoid perfectionist pitfalls, and get writing.
Related Links
- Conquer Blank Page Panic For Good
- What’s a Creative Brief?
- Why You Need to Push for a Creative Brief
- The One Thing Every Successful Copywriting Project Starts With
- How to Rock the Brainstorming Process
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There's a big difference between "I don't want to do this because it's hard" (or scary, or uncomfortable...) and "I don't want to do this because I physically don't have the energy today." The first is resistance. The second? You may be getting real close (or perhaps even experiencing) burnout.
Nicki and Kate are digging into some ways you can start to recognize the difference between resistance and burnout and tactics for preventing your train from ever getting close to pulling into Burnout Central Station (like having a couple of days each week that you do not schedule work!).
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"Hold on Loosely" was a hit in the early 80s, but it's also the theme song of this podcast episode. As copywriters, we have so much flexibility, but often we don't take full advantage of that flexible because we let our own self-imposed roadblocks get in the way.
Nicki and Kate are discussing the importance of exploring opportunities as they come and "loosely" planning versus trying to wrangle too much control over scenarios that we have zero control over—or may never happen in the first place!
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Meet James, a Comprehensive Copywriting Academy student, who comes from an acting and filmmaking background. He has found early success in his copywriting career by pairing his CCA training with the creative talent he developed through his personal journey.
In this episode, James talks to Nicki and Kate about how copywriting has been a perfect match for him and how he is able to earn a living doing something he loves. He also shares why copywriting appealed to him in the first place and why it is so fulfilling.
Mentioned on this Episode
- James’s Website
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Getting feedback on your copywriting is inevitable. The sooner you can begin to embrace it, the better. Nicki and Kate are digging into why feedback is incredibly valuable for copywriters, both feedback from other copywriting students as you're learning and feedback from your clients.
If the thought of getting feedback makes you nervous, this is for you. Learn how you can take control of the feedback round from your clients and ensure you get the information you need to keep moving forward.
Related Links
- How to Deal with Feedback and Criticism from Copywriting Clients
- Copywriting Q&A: How to Fix Bad Feedback
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'Tis the season for love, and in this bonus episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing all the reasons why they love copywriting.
From the flexibility to work when and where you want to the variety of potential clients and mediums that keep work interesting, there are so many reasons to love copywriting.
What do you love most about copywriting?
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When you work from home, it can be very hard to have work-life balance. And, if you're like Nicki and Kate, you may even feel guilt when you're not spending time on your business!
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into ways that they have tried to find separation between work and life. Inevitably, your life may sneak into your work (for example, if you have a child, perhaps you're taking a client call with your child on your lap). But having set time for "life" and not letting work sneak into it, is crucial. Here's how they're taking steps to work on it!
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There's a lot of talk about morning routines (including our own episode on it - check it out!). But equally as important are evening routines. If you don't have a solid system for prepping for the day ahead, your morning routine may not even matter!
Nicki and Kate talk about how you can use the end of your day to set yourself up for success for the following day. They share their best practices and tips for being intentional with how you spend your time, as well as elements of their evening routines that they need to work on, like have a true shut-down time and ensuring the workday doesn't creep into home time.
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This recording (really 5 recordings!) includes interviews with five top entrepreneurs who are sharing what they look for when they hire a copywriter, copywriter red flags, and more. Whether you're just starting out or have been doing this for awhile, you want to make sure you're not raising any red flags for the clients you're pitching!
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When Nicole first joined the Comprehensive Copywriting Academy in late 2019, she was house sitting and planned to build her freelance copywriting business. Then 2020 happened. Nicole took a full-time job teaching at a college and didn't know if she would ever go back to copywriting. Of course in another 2020 twist, her course load was reduced. Copywriting became her security net.
Talking with Nicki and Kate at the end of 2021, Nicole shares how she's incorporated copywriting into a mix of work she does. Her part-time copywriting work is one piece of what she calls her "patchwork" career, which also including teaching a course and running her Etsy shop. She shares how she got to this balance, why it works for her, and her advice for others looking to pursue copywriting.
Note: Nicole mentions Pitch-a-palooza in the interview. This is a free month-long annual event for CCA students that gets everyone focused on sending their first pitches or refining their pitching process with weekly challenges and giveaways.
Related Links:
- Your Goal Should Be to Love Your Career. Period.
- Define Your Own Copywriting Success
- Copywriter Job Satisfaction
Get Free Copywriting Training here
Sometimes, others' successes inspire us. But other times? Other times, others' successes makes us feel like we can't possibly achieve the same level of success. Here's the thing: success looks different for everyone, but it can be real hard to shift our mindsets to remember that.
Nicki and Kate are discussing why it's so tricky to avoid comparison, but how we can't possibly know what's going on inside anyone else's business. If you need to move away from comparison and move toward your own individual definition of success, this episode is for you!
Mentioned on this Episode
- Instagram Live: Day Rates
Related Links
- Define Your Own Copywriting Success
- Beware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter)
Get Free Copywriting Training here
At some point in you career you will have multiple projects at the same time and, for most of us who want to work full-time as copywriters, having multiple clients is the goal! Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy.
Nicki and Kate are sharing their top tips for managing several projects and clients at the same time. The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time and want the work right away. You will, however, likely have projects in various phases of the project process. Here's what that looks like and how to best manage your schedule.
Get Free Copywriting Training here
We’re thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting.
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction to fundamental copywriting principles.
Listen in as Nicki gives an inside look at what's inside the book, plus shares how writing a book was different than copywriting!
Get more details about the book (and order your copy!) at CopywritingStategiesBook.com.
Get Free Copywriting Training here
Ready to set your copywriting business up for success in 2022? Nicki and Kate are sharing ways they set their copywriting businesses up to thrive each New Year. From scheduling regular check-ins with yourself on your goals to exploring what those goals are in the first place, they are digging into ways you can make 2022 the best year yet.
You'll want to have your calendar pulled up during this episode so you can schedule regular meetings with yourself, including bigger quarterly check-ins and quick weekly check-ins. These planning sessions don't have to be long, but are necessary to keep yourself on track (or get back on track before you really get off the rails).
Get Free Copywriting Training here
Eight years ago Shannon, a Comprehensive Copywriting Academy student, had to leave the workforce to try and manage her fibromyalgia. She continued looking for a job that would not only bring in income, but, as she says, "fuel her soul" and allow her to set her schedule. Shannon went from relying on the food bank to, within one year of joining the CCA, being able to buy a new house.
On this episode, Shannon talks to Nicki and Kate about how she's been able to find the right balance of working for clients and taking care of her health. They also discuss the benefits of not choosing a niche and why the variety of potential copywriting clients is part of what makes the career so fulfilling.
Mentioned on This Episode
- Shannon's Website
Related Links
- How to Avoid the Copywriting Niche Trap
Get Free Copywriting Training here
It's time to treat yourself—and your business. Nicki and Kate are digging into gifts you can give your business, but these aren't your typical gifts. These are gifts that can help move your business forward, whether by giving you more time to focus on your business, boosting your skills, or taking care of your business's greatest asset: you.
Listen in for ideas on what to gift your business (or if your family and friends are looking for ideas, share this episode with them for inspiration!).
Mentioned on this Episode
- Calm
- Headspace
- Audible
- Masterclass
Get Free Copywriting Training here
As a copywriter, your goal is to ultimately get paid, right? But as a freelance copywriter, how do you ensure clients can pay you as easily as possible?
Nicki and Kate break down four of the most common ways that copywriters can accept payments. As you know, our team is very much against paying for anything that isn't going to pay for itself or help move your business forward in some way. So, while we dig into software options, they're also not a must.
Mentioned on This Episode
- Tax and Bookkeeping Tips for Freelance Copywriters
Related Links
- The Best (and Cheapest) Way to Track Freelance Income
Get Free Copywriting Training here
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Subscribe now and be the first to hear new episodes every Wednesday.
At some point in your copywriting career, you'll likely have a client that asks you to do a copy test. A copy test is a way for them to gauge whether or not you're a good fit for the job, particularly if they're hiring for a full-time job and want to find the best candidate for their role.
That said, clients have many ways of conducting copy tests, whether it's a timed copy test, small project, or several projects. Some are paid and some are unpaid. So, how do you navigate copy tests while protecting and valuing your time? Nicki and Kate dig into all the options you have when faced with a copy test.
Related Links
- What's a Copy Test?
Get Free Copywriting Training here
Claire always dreamed of going into marketing and fell into a job in a completely different industry. While she loves her full-time job, she still held onto her dream of breaking into marketing. She decided to join the Comprehensive Copywriting Academy (CCA) in February of 2021, landed her first client three weeks after pitching, and now has a consistent workload from several clients.
On this episode, Claire shares why building her copywriting business as a side hustle was the best path for her and how it puts her in a stronger position if she ever does want to leave her full-time job. She also shares crucial tips for time management that you'll want to hear, especially if you're also building your copywriting business alongside your 9 to 5!
Related Links
- Building a Copywriting Business While Working at 9 to 5
- Can Copywriting Be a Side Hustle?
Get Free Copywriting Training here
The last episode on our three-part series on how to nail your copywriting interview is perhaps the most overlooked. A lot of copywriters hang up the phone after an interview or discovery call and then sit around waiting to hear back.
That's not you. You go the extra step. In the final episode of the series, Nicki and Kate talk about what you can do after the interview that will set you apart from the competition.
Related Links
- What to Do Before Your Copywriting Interview (Part 1 of 3)
- Ace Your Copywriting Interview (Part 2 of 3)
- The Secret to Wowing Interviewers
Get Free Copywriting Training here
If you're exploring copywriting and wondering "is copywriting right for me?" this episode is for you. Nicki and Kate dig into how this question stems from our desire to find the perfect career, when really we should be asking, "am I committed to getting something out of learning copywriting?" Learning a new skill has plenty of benefits (only one of which is finding a career you love). There are many paths you can take with copywriting, and none of them has to be final!
Listen to hear the opportunities to learning a new skill, as well as common traits that copywriters share that may help you consider whether it's a path you want to explore.
Get Free Copywriting Training here
No matter if you're going for a full-time or contract role or you're hopping on a discovery call with a potential freelance client, a copywriting interview is your time to show a prospective employer why they should hire you.
In the second episode of this three-part series, Nicki and Kate cover common copywriter interview questions and how you can prepare for them. Plus, they share the types of questions you should ask during the interview.
Related Links:
- What to Do Before Your Copywriting Interview (Part 1 of 3)
- Tough Interview Questions Copywriters Get
Get Free Copywriting Training here
A well researched job application and interview preparation is just as important as how you answer questions during an interview.
Whether you're applying for on staff jobs or prepping for a call with a potential freelance or contracting client, you'll want to listen int to make sure you're doing the right prep work. Join us for part one of this three-part series!
Related Links:
- Questions to Prepare For in a Copywriting Job Interview
- Copywriting Q&A: Super-Charged Job-Hunting Tactics
Get Free Copywriting Training here
If you think other copywriters are your competition, think again! Working with other copywriters is not only a great way to bounce ideas off another creative, it’s also bound to happen, especially if you work at an agency like Comprehensive Copywriting Academy students Jen and Julie.
In today’s episode of the Build Your Copywriting Broadcast, Nicki and Kate sit down with these CCA classmates turned colleagues: Jen and Julie are both working as successful freelance copywriters—including working together at an ad agency.
If you’ve ever wondered what it’s like working at an ad agency or with another copywriter, you’ll want to listen in!
Related Links
- What's It Like to Work in an Ad Agency?
- Interview Tactics to Get an Ad Agency Job
- The First Step in Changing Your Career
Get Free Copywriting Training here
Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails?
Listing prices can prevent you from landing some really fantastic projects with great clients. If you've been tempted to list your prices because you feel like you have to, you'll want to listen to this episode to find out why that is, why listing prices isn't a must, and what to do instead.
Related Links:
- What Copywriters Charge for Content Writing
- How to Price Copywriting Project Rates: By the Minute? The Hour? The Word?
Get Free Copywriting Training here
American workers leave an unprecedented number of vacation days on the table (54% at the end of 2019). So, as a freelancer, will you be able to take vacation? And what about healthcare?
In this episode, Nicki and Kate talk through benefits you may typically get at a full-time job, including healthcare, vacation time, and even perks like a snack wall, and how you can build those benefits into your freelancing business. It all comes down to doing the math!
Related Links
- Freelance Copywriter Business FAQs
- The Number 1 Secret to Sustaining Freelance Copywriting Success
Get Free Copywriting Training here
Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business.
Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out and be well-received by companies. If you're ready to reframe your pitch and learn how to write a value-focused pitch, this episode is for you.
Mentioned on this episode:
- Facebook Ads Library
Related Links:
- How NOT to Pitch Potential Copywriting Clients
- 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
- Why Business Owners WANT You to Pitch Them Your Copywriting Services
Get Free Copywriting Training here
For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the midst of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting business.
From mom guilt and being intentional about where you spend your time to communicating and compromising with a partner, Peta shares lots of practical tips for balancing work and life. Whether you’re a parent or not, you’ll walk away from this interview with tons of tips you can implement right now.
Mentioned on this episode:
Peta's Portfolio
www.secondtimearound.blog
Instagram: @allwordsbypeta
Facebook page: @WordsByPeta
Related Links:
Define Your Own Copywriting Success
6 Work From Home Sanity Killers (and How to Combat Them)
Get Free Copywriting Training here
Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it’s because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out.
Whether you’re an introvert, extrovert, or even an ambivert, you’ll want to listen to this episode. Nicki and Kate dive into practicing for client calls, gaining confidence, and doing what’s best for you and your personality type.
Related Links
- Freelance Copywriting for Introverts
- Copywriting Success Secrets for Introverts
Get Free Copywriting Training here
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there’s a feeling of excitement … followed quickly by “oh no…now I have to talk to this person!!”
If you’ve ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm your nerves for discovery calls with prospective clients, as well as reduce any anxiety that may come before kicking off a project with a client who wants to work with you.
Related Links
- 8 Questions You Need to Ask Your Copywriting Clients
- Go Where the Clients Are
- Tips for Copywriters Working With Remote Clients
Get Free Copywriting Training here
Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19.
In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and how freelancing created the flexibility she needed to overcome many of those obstacles.
Mentioned on this episode:
- Transitioning out of the Military and Building a Copy Career - Tyler's Story
- Meet Our Head Copy Coach, Kate
Related Links:
- What is Copywriting?
- How to Know if You Have What it Takes to be a Copywriter
- Building Your Career for Maximum Flexibility
- The Secret Trait for Building a Successful Business
Get Free Copywriting Training here
While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job as a communications director.
In this episode, Nicki and Kate talk to Tyler on how he came to build his copy business. Along with all the challenges that came with transitioning from not only the military, but to an entirely different career.
Mentioned on this episode:
- Tyler's portfolio
- Connect with Tyler on LinkedIn
Related Links:
- Building a Copywriting Business as a Military Spouse
- The Big Secret About Changing Careers
Get Free Copywriting Training here
Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you’ve already created yours or are just starting, you’ll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites.
On this episode, they’ll dig into four key mistakes they see on the homepage, about page, portfolio pieces, and contact page. Create a checklist as you go, and you’ll have your action items for making sure your portfolio is as strong as possible.
Related Links
- 4 Things Most Copywriters Get Wrong on Their Portfolio Websites
- 3 Knock-Out Copywriter Portfolios and Why We Love Them
- How Do You Build Your Portfolio?
- Do You Need to List Your Copywriting Services on Your Portfolio Site?
- Why Every Copywriter MUST Have an Online Portfolio
- Where Content Belongs on Your Copywriting Portfolio Site
Get Free Copywriting Training here
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation.
Susie is a negotiation guru and breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a conversation versus an end to a conversation.
After listening to Susie, you'll have the tools to objectively look at your pricing when quoting clients and feel confident about your numbers.
Mentioned on this episode:
- Get Your Free Negotiation Tip Sheet: NegotiationLove.com
- Learn more about Susie at SusieTomenchok.com
Related Links
- Should I List Prices on My Copywriting Website?
- The (Surprisingly Easy) Art of Negotiation for Copywriters
- How to Negotiate Your Salary
Get Free Copywriting Training here
While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers. From what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020.
But it's not just about the salary. Kate shares the average number of clients she had each month, the average project price, and what her "secret" has been to consistently hitting six figures year after year. Plus, Nicki and Kate dig into Kate's money mindset and why hitting an inspirational number in 2020 made Kate feel guilty.
If you're someone who thinks you need $10K copywriting projects or to charge $200/hr to hit your income goals, you're going to want to watch this one.
Related Links:
- How Much Do Copywriters Actually Make?
- How Soon Can You Make Money as a Copywriter?
- Should a Money Mindset Matter to Copywriters?
Get Free Copywriting Traininghere
When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses.
In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and inspiring insights she gained as she and her partner navigated her new-found career and ambition.
Mentioned in This Episode
- Ashley’s Portfolio
- Connect with Ashley on LinkedIn
Related Links
- How to Set Up Your Schedule When Working from Home
- Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
- One Question That Can Literally Change Your Life
- Why Setbacks and “Failures” Don’t Mean What You Think They Do
- Your Goal Should Be to Love Your Career. Period.
Get Free Copywriting Training here
You sent a pitch to a client and the client is interested. Now what?! Nicki and Kate walk through a typical project process, from the first call with your client all the way through sending your invoice, and every step in between.
Even if if you're a copywriter who has been working for awhile, you'll want to listen to this episode to get tips for how you may be able to improve your project process. And, if you're newer to copywriting, this may help ease an anxiety you may have about working with your first clients.
Mentioned on this episode
- What is Concepting? (Instagram Live)
Related Links
- What Kind of People Do Copywriters Work With
Get Free Copywriting Traininghere
If you're interested in copywriting or you've begun your business, you may be curious about how much you'll need to invest to get your business off the ground. Good news: you do not need to shell out a lot of money to start a copywriting career. In fact, there's only 1 thing you need as a copywriter: your website.
On this episode, Nicki and Kate dig into all kinds of free tools available to copywriters and break down common software and services that copywriters think they need why you don't actually need to spend money on them. Remember: anything you invest in should pay for itself. Be careful of confusing making progress with making a purchase.
Mentioned on This Episode:
- 5 Sites to Help You Build Your Online Portfolio
- Number One Spec Ad Mistake
- Moo.com and Vistaprint.com
Related Links:
- How Much Does it Cost to Set Up a Copywriting Business?
- 3 Knock-Out Copywriter Portfolios and Why We Love Them
- 4 Things Most Copywriters Get Wrong on Their Portfolio Websites
- Why Every Copywriter Needs a Standalone Portfolio Site
- How Do You Build Your Portfolio?
Get Free Copywriting Training here
Working with clients, we're in charge of managing tons of little requests coming in on calls, via email, on Slack, and any number of other platforms your clients may use for communication. It's crucial to your long-term success (and landing repeat work with clients!) that you have an effective system for managing all these requests.
Nicki and Kate dig into tips and tricks they use to ensure nothing gets lost so you can provide the best service possible—and never make your clients question whether or not you're the right copywriter to work with.
Note: On this episode Nicki mentions the book "Get Stuff Done." The book she is referring to is "Getting Things Done" by David Allen.
Mentioned on this episode
- Todoist.com
- Getting Things Done
Related Links
- The Surefire Way to Get Repeat Copywriting Work
- The System Copywriters Need to Efficiently Get Work Done
- Why You Should Consider Ultra-Scheduling for Productivity
- 6 Habits of Successful Copywriters
Get Free Copywriting Training here
When Kate Kosydar first discovered copywriting, she had been working full time in the faith-based nonprofit world for more than a decade and was ready for a change. She talks about why she continued to pursue copywriting, even after taking another copywriting course she didn't find valuable, and how she realized her original definition of copywriting (being "salesy" or selling out her values) was not at all what it actually ended up being for her copywriting career.
You can make a difference as a copywriter working with businesses you believe in and honoring your values. Spoiler: she has nearly doubled her former full-time salary—working part time, and she and her husband have managed to pay off their student loans. Kate also touches on living in a more rural area and the benefits of being able to work remote with her clients.
Note: We mention "Pitchapalooza" on this episode, which is an annual four-week event for Comprehensive Copywriting Academy students that gets everyone writing and sending their first pitches.
Mentioned on this episode:
- Kate's Portfolio
- Glennon Doyle Wants you to Abandon Identity
Related Links:
- How Do I Know If I’m Ready to Pitch Copywriting Clients?
- Copywriting Q&A: The Three Steps to Career Change
Get Free Copywriting Training here
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.
First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the best way to approach a Discovery Call. Finally, Debbie wants to figure out how she can get more bites on her pitches, so Nicki and Kate talk about effective subject lines and making sure you find the right email for the pitch.
Even though it’s not you in the hot seat, there’s plenty you can takeaway and apply to your own copywriting business!
Related Links:
- 5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
- How to Mess Up a Call with a Prospective Client
- The System Copywriters Need to Efficiently Get Work Done
Get Free Copywriting Training here
The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure.
If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to today's episode. Nicki and Kate walk through what you can do to move past "fear of failure" as a roadblock. First step? Knowing "failure" is a bit of a misnomer. There is quitting, but as long as you're continuing to take action, then there's no such thing as "failure."
Get Free Copywriting Training here.
Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients.
If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don't want to be marked as a novice).
Get Free Copywriting Training here.
Grace Nelson, and her business partner Charlotte, have spent the last 4 years working with women globally in corporate to start and grow businesses. Their unique model, Think.Create.Initiate, provides an accelerated pathway by taking away the overwhelm of what appears with a simple Google search: "how to start an online business." This method helps business owners hit their first 1K month before going on to 10X their income using a personalized rinse and repeat system.
On this episode, Grace joins the Build Your Copywriting Business podcast to talk about this method, as well as tips and tricks for building and scaling your business while working a 9-to-5 job. (Don't miss the 23 Ways to Get Clients cheat sheet!)
23 Ways to Get Clients Cheat Sheet: https://bit.ly/23WaysToGetMoreClients
Get Free Copywriting Training here.
When Dorothy became disable by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed for herself.
When Nicki first talked with Dorothy, it was early 2020 when she was just starting to pitch. You'll hear that conversation first where she shares what led her to copywriting, how she takes action even when she doesn't feel ready, and the importance of making small, reachable goals.
Then, you'll hear Nicki, Dorothy, and Kate in spring of 2021. Dorothy catches us up on where she is now and why all copywriters, healthy or not, really need to pay attention to their emotional, physical, and mental energy. Listen in for Dorothy's tips on how to be intentional when structuring your copywriting businesses for long-term success.
Find Dorothy on Instagram @dorothycopy and check out her portfolio at www.DorothyCopy.com
Get Free Copywriting Training here: https://filthyrichwriter.com/free-video-training
As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important!
Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, part-time, or freelance, you’ll want to listen in so you know how to best work with everyone on your team!
Get Free Copywriting Training here
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.
Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and discovery calls, and Chris asks for help in approaching clients to gather more information.
Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business.
Related Links:
- How NOT to Pitch Potential Copywriting Clients
- Copywriting Q&A: What to Charge for Content Work
- Fight These 10 Fears with a Systematic Process
Get Free Copywriting Traininghere
"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it.
Listen now to put to rest any worries you may have about needing business insurance for your copywriting business.
Note: We arenotlegal advisors and this does not substitute for such. If you have concerns, consult a professional.
Related Links:
- Do Copywriters Need Insurance?
- Freelance Copywriter Business FAQs
- Choosing a Business Structure as a Copywriter
Get Free Copywriting Traininghere
What can you do to start your day as healthy, productive, and positive as possible?
Nicki and Kate take time to discuss the importance of a strong morning routine, including creating good habits, and breaking bad ones. Drawing from personal experience, they take us through productive ways to kickstart your day and set yourself up for success, both personally and professionally.
Plus, get an inside look at what their morning routines look like!
Mentioned on this episode:
- The CEO of Spanx wakes up an hour early to drive around ‘aimlessly’ on a ‘fake commute’ because she does her best thinking in the car
- Find Your Calm (App)
Related Links:
- Freelancer Self-Care: 5 Tips for Avoiding Burnout
Get Free Copywriting Traininghere
Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week’s episode, we’re getting a little before/after glimpse at Dori’s career.
What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, you'll hear Nicki, Kate, and Dori chatting about six months later in Spring of 2021. Find out where Dori is now, find out about some of her most interesting projects, and get tips on where to find clients.
Mentioned on this episode:
- Dori's Portfolio
Related Links:
- Content vs. Copy
- What Copywriters Charge for Content Writing
Get Free Copywriting Traininghere
In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact.
Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially.
Mentioned on this episode
- Facebook Ads Library
Related links:
- Writing Subject Lines for Solopreneurs
- Email Snippet Tactics
- How to Maximize Email Subscriptions
- Top 3 Biggest Email Mistakes—Part 3
Get Free Copywriting Training here
Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of “do I need a relevant degree to get started in copywriting? Do I need copywriting certification?”
“Bachelor’s Degrees are good for Jeopardy,” but not necessary for copywriting. Copywriting does not require an advanced degree, but it does require work! Listen in to hear Nicki and Kate explain why copywriting certificates are B-S and what you do need instead of a copywriting certificate.
Related links:
- Listen: Why Every Copywriter MUST Have an Online Portfolio
- How to Know if You Have What it Takes
- Best Backgrounds for Getting Into Copywriting
- The REAL Reasons Grads Can’t Find Jobs
Get Free Copywriting Training here
How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something probably everyone has heard whether they have been interested in the field or not. Nicki and Kate break down the myths about writing careers when it comes to freelance copywriting and with a little quick math show that it is far from impossible, if you are willing to put in the work.
In this episode, Nicki and Kate explain the ins and outs of copywriting income both freelance and on-staff and they go into detail about defining your goals to really command control of your income.
Related links:
- How Soon Will I Make Money as a Copywriter?
- Should a Money Mindset Matter to Copywriters?
- For Love or Money
- The Subtle Shift That Will Double Your Copywriting Business Income
Get Free Copywriting Training here
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.
Cleo asks for feedback on some of her pitch emails. Angela asks for some feedback on product descriptions for a super cool client that wants to broaden his audience internationally. Jennifer asks for help battling some resistance in writing her about me page, and everybody needs a hype-woman now and then!
Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business!
Related links:
- How NOT to Pitch Potential Copywriting Clients
- A Powerful Self-Inventory for Freelance Business Success
- How Do You Build Your Portfolio?
- The Key to Writing Irresistible Product Descriptions
Get Free Copywriting Training here
What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of some additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. He shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the mindset shifts he's had to make from full-time employee to freelancer.
Stuart, Nicki, and Kate also dig into why people think freelancing is risky, why transferable skills are so important for any career, and the importance of sending follow up emails to clients you pitch.
Mentioned in this Episode:
- Stuart's Portfolio
Related links:
- Career Security Comes When You Take Control
- The New Truth of Today's Working World
- Listen: The Illusion of Safety: Freelance vs. Full-Time Copywriting
Get Free Copywriting Training here
Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be “safe” is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your livelihood.
Listen to this episode to hear some hard truths about job safety and learn how being a freelancer can give you the freedom to live your life the way you want to.
Related Links:
- Listen: Why Freelancing in a Recession is Wildly Effective
- The New Truth of Today's Working World
- How to Avoid a Work Dry Spell
- Is It Better to Be an On-Staff Copywriter or a Freelance Copywriter?
Get Free Copywriting Traininghere
Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward.
In this episode Nicki and Kate discuss why it is imperative for every copywriter to have their own online portfolio. From what most copywriting portfolios are missing to what copywriters should keep off their portfolios, they provide actionable tips on how to make your portfolio stand out.
Related Links:
- 4 Things Most Copywriters Get Wrong on Their Portfolio Websites
- How to Put Together a Copywriting Portfolio
- 7 Signs You Need to Upgrade Your Portfolio Site
- How to Instantly Improve Your Portfolio Site
Get Free Copywriting Training here
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.
Terry asks for feedback on one of his pitch emails and his follow-up email. Jessica, who just moved, asks about finding focus and pitching companies in her area even though she is brand-new to town. Amy asks about finding fresh ideas to pitch clients and what advice Nicki and Kate would have given to themselves as brand-new copywriters, among other questions.
Even though it’s not you in the hot seat, there’s plenty you can takeaway and apply to your own copywriting business!
Related links:
- Listen: Your Ideal Clients Want You to Pitch Them
- Define Your Own Copywriting Success
- When You Need to Get Down to Work: The 5 Second Rule
- Freelancer Self-Care: 5 Tips for Avoiding Burnout
Get Free Copywriting Training here
We talk so much in the Comprehensive Copywriting Academy, and as copywriters in general, about what it's like to collaborate with a designer, when to collaborate with a designer, and
how to collaborate with a designer. But while we can answer these questions all day long, it's even more helpful to hear it from a designer.
Nicki and Kate sat down with Yoav Broum to talk about what it's like to collaborate with a copywriter from the designer's perspective. He shares how he got into design, as well as tips for how copywriters and designers can work together to achieve the best possible solution.
Mentioned on This Episode
- Yoav's portfolio
Related Links
- How to Work with a Designer
- Big Problems with Design Partners
- 5 Things Designers Wish You Knew
Get Free Copywriting Training here
Adele joined the CCA in July 2020 when she decided to make a career change after burning out in the public sector. Nicki originally talked with Adele in the Fall of 2020 to hear about her journey to copywriting.
But, like many CCA students, work started to snowball fast. Adele landed a full-time contract covering a maternity leave in addition to taking on freelance work on the side. So, Nicki and Kate caught up with Adele again in early 2021 to talk about how things are going. You'll also hear from Adele's partner, Jake, who shared what it's like being on the other side of the copywriting journey, supporting someone you love during a major career change.
Mentioned on this Episode:
- Adele's Portfolio
Related Links:
- The First Step in Changing Your Career
- 3 Steps to a Career Change
- The Big Secret About Changing Careers
Get Free Copywriting Training here
Spec ads are one of the most important tools copywriters have to show their abilities to potential clients. Not only do spec ads show that you can write great copy and how you strategize your work, but it also shows you are connected and can collaborate with talented designers who make your copy pop. You read that right, the number one mistake copywriters make is not working with a designer for the spec ads.
In this episode, Nicki and Kate explain the ins and outs of working with a designer for spec ads. If you've been wondering how to find a designer or figuring out the best way to make it a mutually beneficial relationship, you'll want to listen to this.
Related Links
- The Number One Spec Ad Mistake
- Importance of Spec Ads in Your Portfolio
- What to Look for in a Spec Ad Designer
- Why Copywriters Absolutely Must Have a Network of Designers
Get Free Copywriting Training here
You might be thinking, “Land clients without experience? You are crazy!” But there is a valuable tool to show your potential clients what you can do, even if you have never had a paying client before: spec ads.
In this episode, Nicki and Kate discuss the in’s and out’s of spec ads, including their many benefits and some common misconceptions. Landing clients without experience is not an impossible task, especially when you are using spec ads to your advantage!
Related Links
- How Do You Land Your First Copywriting Clients Without Experience or Samples?
- How Do You Get Your First Clients?
- The Simplest Way to Start Finding Clients
Get Free Copywriting Training here
Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science.
Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of relying on faulty math, they share the types of questions you need to ask clients before pricing your services, plus other factors you need to consider, such as experience, location, rush time, meetings, and more.
Related Links
- Why Most Advice About How to Price Your Services is Dead Wrong for You
- Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
- What Copywriters Charge for Content Writing
- When and How to Raise Your Copywriting Rates
Get Free Copywriting Training here
We hate to be the bearers of bad news, but if confidence is not an issue for you now, it will at some point in your life. We all face situations that challenge or even shake our confidence, whether it’s in the form of self-doubt or fear. Now here’s the good news: there are ways to overcome it.
On this episode, Nicki and Kate sat down with Sheri' DuMond, who has mentored business and sales leaders for more than 20 years. She is the creator of Confident Warriors and the Confidence Success Circle.
Inspired by their conversation with Sheri, Nicki and Kate share additional tips for taking action in the moments you feel frozen and stuck.
Mentioned on this Episode
- Confident Warriors
- Quantum Leap Discovery Sessions
Related Links
- Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
- How Do You Find the Confidence to Get Started?
- What to Do When Your Confidence Flags
- One Question That Can Literally Change Your Life
Get Free Copywriting Training here
Karisa started her copywriting career the way many of our students do: while working another full-time job. She started pitching just a few months after joining the CCA during Pitch-a-Palooza, an annual student-only event designed to get everyone writing and sending their first pitches. Karisa received a response to one of those first pitches, officially launching her freelancing career. But it wasn't long before she found, applied for, and landed a full-time copywriting job.
This episode was recorded in two parts, the first back in early 2020, and the second in early 2021 so we could catch up with Karisa and see how her career evolved from freelance copywriter to full-time remote copywriter working with an organization she loves.
Mentioned on this Episode
- Karisa’s Portfolio
Related Links
- Which Work From Home Writing Jobs Are Real?
- How Do I Know If I’m Ready to Pitch Copywriting Clients?
Get Free Copywriting Training here
Before you make a decision about choosing or changing a career, you want to have some indication that you’ll actually be successful at it, right? While great copywriters can come from any gender, race, age, and more, there are a number of traits that the most successful copywriters share.
In this episode, Nicki and Kate go through their list of top traits that have helped them, and thousands of other copywriters, build successful copywriting careers.
Related Links
- The Top Trait for Building a Successful Business
- 6 Habits of Highly Successful Copywriters
- Do You Have What It Takes to Become a Copywriter?
Get Free Copywriting Training here
As a brand new copywriter venturing out into a new career, it's understandable that you might be curious as to when you might be able to make money. While you might not love our answer, we are excited to share it with you because it's a simple one: how soon you make money is up to you.
Nick and Kate discuss where you can start, what factors contribute to how fast someone can start earning money, and what you should do to ensure you can meet your goals.
Related Links
- How Soon Can You Make Money?
- How Much Do Copywriters Make?
Get Free Copywriting Training here
You’ve probably heard us say before that there is so much more work that requires good, skilled copywriters than there are good, skilled copywriters to take on all that work. It's never been more true. And no matter how long we have this company, and no matter how many copywriters we train, that will remain true.
Why? Because there are SO MANY companies and organizations out there. And copy is essential to ALL companies and organizations.
Nicki and Kate break down the numbers on today's episode to demonstrate the simple fact that it is basically near impossible for there to ever be too many copywriters.
Related Links
- The Very Common Assumptions That Will Cut Your Copywriting Business in Half
- Will the Market Be Flooded with Copywriters?
- Our 2020 Roundup of Books Copywriters Will Enjoy
Get Free Copywriting Training here
Alicia Castro is a full-time SEO analyst by day and a self-describe word-wielding warrior by night. She got into the marketing world by accident when she took her SEO role and decided to pursue copywriting as a side business.
Through her company, Glorious Copy Co, she writes compelling copy for purpose-driven and time-strapped female entrepreneurs who want to skyrocket their sales, engage communities, and take back their time.
On this episode, Alicia shares her creative process, what motivates her, and her advice for others getting started in copywriting. You can check out her work at gloriouscopy.co/
Related Links
- How to Be a Part-Time Copywriter
- Can Copywriting Be a Side Hustle?
Get Free Copywriting Training here
As a freelancer, once you have money coming in from several clients, things can get a little chaotic, to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you track your freelance income and keep it all straight?
Nicki and Kate sat down with Rachel LaMantia, owner of Masterpiece Bookkeeping to get answers to some of the most frequently asked questions related to freelance bookkeeping and taxes. Rachel is a pro at taking the stress, hassle, and guesswork out of bookkeeping for her clients. And on this episode, she shares her surprisingly simple tips for keeping your business finances organized, as well as when you may want to consider hiring a bookkeeper.
Mentioned on the Episode
- Tax Preparation Myths
Related Links
- How to Avoid a Major Tax Slap
- Tax Tips for Freelancers
- The Best (and Cheapest) Way to Track Freelance Income
- Tax Deductions for Copywriters
Get Free Copywriting Training here
At Filthy Rich Writer, we get this question a lot: if Nicki is making six figures as a copywriter, why is she teaching it instead? And since it comes up often enough—maybe you’ve even wondered it yourself—Nicki is tackling it head on in this week's episode.
Related Link
- If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Get Free Copywriting Training here
When we tell our copywriting students that they need to pitch their copywriting services to potential clients, there’s often a lot of push back. They’re afraid of reaching out to strangers. Of bothering them. Of asking for their business. Of potentially not getting that business—and the anticipation of what will feel like rejection.
Some try to find an “easier” way to do it—like using freelance job sites like Upwork or Freelancer (surprise: they're not easier and can hurt your career). If that sounds like you, hit play now!
In this episode, we're getting you out of your head and looking at pitching from the perspective of the business owner. Get ready to completely reframe how you're thinking about pitching and see why your ideal clients want your pitches.
Related Link
- Why Business Owners WANT You to Pitch Them Your Copywriting Services
Get Free Copywriting Training here
The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then, and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because copy drives business.
Nicki and Kate break down why copywriters are well positioned to weather a recession and how the actions that you take as a freelancer can benefit you when the economy inevitably takes another downturn.
Related Links
- Should Copywriters Be Concerned About a Recession?
- Recessions Are Huge Opportunities for Copywriters. Here’s Why:
Get Free Copywriting Training here
Today we are turning the tables as Kate interviews Nicki for a special episode of the Build Your Copywriting Business Podcast.
Nicki has over 15 years of experience working for and with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to build a copywriting business and make six-figures as a copywriter.
In this episode, Nicki dives right in to how she got her start in copywriting, the major piece of advice she would have given her younger self, and why she started Filthy Rich Writer and the Comprehensive Copywriting Academy.
Related Links
- About Filthy Rich Writer
- About Nicki Krawczyk
Get Free Copywriting Training here
Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you’ll hear in this episode, they’re actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)!
Nicki and Kate tackle the pitfalls of freelance work sites, why they’re not the best way to find clients, and what you can do to find clients who will pay your full rates and see you as a strategic partner versus someone who fills work orders.
Related Links
- The Real Math on Job-Bidding Site “Success”
- Why Work Bidding Sites Are Bad News
- Copywriting Job Sites Will Cost You BIG Time
- 4 Pieces of Terrible Advice New Copywriters Get All the Time
Get Free Copywriting Training here
“Ooo, copywriting is really hard to get into.” That’s one of the most popular things for people to say when they hear you’re interested in becoming a copywriter. But why? And what is that based on?
It's not hard to get into copywriting if you have the proper training and have a proven process for finding clients. Today, we are taking on the naysayers and teaching you how to stay focused and achieve your goal of becoming a copywriter.
Related Links
- Why People Tell You “Copywriting is Hard to Get Into”
- Break Into Copywriting!
Get Free Copywriting Training here
"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it great advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career.
In this episode, Nicki and Kate unpack why you may want to think twice about jumping too quickly into a niche.
Related Links
- The Niche Trap
- When to Break the Copywriting Niche Rule
Get Free Copywriting Training here
Kate Sitarz is a copywriter with 10+ years of experience delivering high-performing copy for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. She's also the head coach for Filthy Rich Writer's signature course, the Comprehensive Copywriting Academy.
On this episode, Nicki interviews Kate so you can get to know our co-host a bit more!
Get Free Copywriting Training here
Many people outside of the writing industry don’t understand the difference between content writing and copywriting. But if you're a copywriter, it's crucial to know what writing falls into one category or the other so you can show the right samples to your prospective employer.
In this episode, Nicki and Kate discuss copy versus content, why it's important to distinguish the two, and exactly why copywriting pays more.
Related Links
- What’s the Difference Between Content and Copy?
- Why You Need to Separate Copy and Content on Your Site
- What Copywriters Charge for Content Writing
Get Free Copywriting Training here
As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Filthy Rich Writer could have been called something more straightforward like "New Copywriters Training." But Nicki decided not to play it safe. Today's episode is a short one where Nicki will tell you what being "filthy rich" means to her and why she doesn't care that some people hate (truly hate) the name.
Related Links
Why I Called My Company Filthy Rich Writer
Get Free Copywriting Training here
Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. But make no mistake: copywriting is not about being tricky, pushy, or underhanded. In fact, copy (the words that make up copywriting) that is super sales-y and disingenuous often backfires! (It's also not copyrighting, which is a legal term for protecting intellectual property.)
In this episode, Nicki and Kate dive into copywriting basics: what it is, where you can find copy, who can write copy, and the career possibilities you have as a copywriter.
Related Links
- What is Copywriting?
- Why Should I Become a Copywriter?
- What Does a Copywriter Actually Do?
Get Free Copywriting Training here