Indie Acquisitions: Recent Episodes
Colin Keeley & Brent Sanders
Indie Acquisitions is a podcast chronicling the journey of two guys buying and building wonderful internet companies. Hosted by Colin Keeley and Brent Sanders.
Colin and Brent discuss Colin's their acquisition of Scout (scoutforpets.com) 6 months in with growth channels, what's worked, and what's happened.
Enroll in Colin's "How To Buy a Small Business" Course & Community https://www.indiepe.com
Get our SaaS Growth Playbook https://www.indiepe.com/growth
Sell your SaaS at https://www.vernehq.com
Colin and Brent discuss Colin's breakdown of FareHarbor and Peter Attia's $150,000 longevity playbook.
Enroll in Colin's "How To Buy a Small Business" Course & Community https://www.indiepe.com
Get our SaaS Growth Playbook https://www.indiepe.com/growth
Sell your SaaS at https://www.vernehq.com
Colin and Brent discuss Brent's Scout update, building vertical software for flooring, and buying a house vs buying a business.
Enroll in Colin's "How To Buy a Small Business" Course & Community https://www.indiepe.com
Get our SaaS Growth Playbook https://www.indiepe.com/growth
Sell your SaaS at https://www.vernehq.com
Colin and Brent discuss Scout's bumpy product launch and rebuilding trust.
Colin's takeaways from Capital Camp 2023: https://www.colinkeeley.com/blog/capital-camp-2023-review-takeaways
Enroll in Colin's "How To Buy a Small Business" Course & Community https://www.indiepe.com
Get our SaaS Growth Playbook https://www.indiepe.com/growth
Sell your SaaS at https://www.vernehq.com
Colin and Brent discuss how to build trust to close deals with sellers and investors.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss transitioning and growing Scout since they bought it.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss buying Scout, the leading dog walking and pet sitting software.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss growing a business with a broken funnel, buying the rights to an out-of-print book, and $20k AWS bill.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss growing a business with a broken funnel, buying the rights to an out-of-print book, and $20k AWS bill.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how they conduct due diligence and simplifying the legal side of acquisitions.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss pros and cons of venture capital, private equity, and startup studios.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Brent's experience at the Holding Company conference and their most recent dead deal.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Most of this comes from the book:
- “Cable Cowboy: John Malone and the Rise of the Modern Cable Business” by Mark Robichaux
- “The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success” by William Thorndike
John Malone Operating Manual
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss their deep work approach, productivity hacks, and sleep training
Snoo Smart Sleeper Baby Bassinet Brent reviews.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss their content consumption and creation and why they spend so much time thinking about it.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss buying companies in a downturn and Colin's new cohort-based course.
Sign up for Colin's cohort-based course on acquisitions.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Jon Matzner is the CEO of Garage Excell, a garage remodeling and organization specialists based out of Southern California.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss their failure to hire virtual assistants in the past and how they plan to do better next time.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss whether they should restart an earlier project, balancing internal and external work, and audience building on Twitter.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Acquisition Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss the podcast's new name, baremetrics price increase, Twitter hostile takeover, & product improvements.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Colin's experience buying ads for his micro-pe course and thoughts around buying non-internet businesses.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how to increase prices and keep customers happy
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how to raise money & find investors for private equity deals.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss their latest acquisition, leverage, and danger of building in public.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how to do acquisition due diligence and smoothly transition a business.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how and why to use debt to buy a business and different options for offering it.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss how and why to use debt to buy a business and different options for offering it.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Future of Micro Acquisitions Course, Knees Over Toes, & Tech Savings
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Brent' family building, standard operating procedures, DeFi issues, and productized technical diligence.
Reach out if you want some tech and product diligence done.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Colin's operating manual for Joe Liemandt (ESW Capital) Operating Manual.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss what it took to give a redesign to Blinksale and what they would have done differently.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
@JasonHitchcock
If you are new to the space I wanted to provide a quick glossary of terms and phrases that you might not be familiar with. Check it out here:
Crypto Glossary:
$ETH - I don’t own any Bitcoin. Bullish on Eth becoming the iOS of crypto. The next few months will be wild as miners are zeroed out, fees get burned, and staked eth yields go up. You cannot own enough eth. Setting up a validator is the easiest path to non trivial passive income
$Luna - user friendly Defi gov token that gets more valuable as more $UST is minted
$ALCX - self paying loans. ALCX will earn 10% of protocol fees in v2, and grow along with stablecoin demand
$HNT - decentralized cellular network with parabolic growth
$AKT - A decentralized version of AWS compute. Users pay bills with AKT and fees go to stakers at 56% apy
$ATOM- the gov token for the blockchain-in-a-box. Earns fees with every cross-chain transaction on IBC, the standard for interoperability.
$crv and $CVX: stake these to earn crazy yield from stablecoin swaps on Curve.
$RUNE: cross chain liquidity of native assets. This will truly bring Bitcoin to defi. Insanely hard problem to solve is solved.
$OGN - Shopify for NFT drops. OGN is making big deals, pay attention
$MATIC - first mover of the L2s has already inhaled billions on liquidity, and launches major integrations every day.
$SUSHI - not just an exchange; but offering a full suite of smart contract templates for projects to launch their token economy. And it earns fees when staked
$AAVE - the perpetually undervalued lending platform that has an ocean of liquidity.
$ETH2x-FLI a token that gives exposure to a perfectly executed 2x leverage strategy on Eth. When eth is up, this goes up double. No liquidations or gas fees!
$osmo - osmosis is the uniswap of Cosmos and the first dex. It went to 100m in tvl in 2 weeks. Not bad! It’s the only place in defi to get all the Cosmos tokens.
$MOB - mobile coin is the payments token for signal. If it works out, they have millions of users who’d benefit
$ARCx - the first onchain credit score system for defi. Not all LPs or borrowers are the same. Protocols can give better liquidation levels or better rates depending on track record
$RPL - if you believe staking ETH will be big, then the east staking-as-service will be too
Cryptopunks- the first @larvalabs’s innovation predated the ERC-721 token standard and was the inspiration for it.
Colin and Brent discuss what Colin has learned over the last week by doing a deep dive into crypto and DeFi.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss hiring employees abroad, structuring value-add, & buying companies with Pipe
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Colin's operating manual for Robert F. Smith & Vista Equity Partners with $75m AUM.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss problems with a startup studio, setting up internal services in PE, and different value-add structures.
Enroll in Colin's Micro-PE Course at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss discuss Colin's new micro-pe course and community and deal sourcing with outbound vs inbound.
Pre-order Colin's Micro-PE Course at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss discuss crowdfunding a micro PE deal from users and the public.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss discuss how to structure a private equity fund after speaking with LPs.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Colin's operating manual for Constellation Software, owner for 500+ software companies.
Enroll in Colin's Micro-PE Course & Community at IndiePE.com.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss micro-pe deal process, evergreen fund structures, and investing in funds.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss stepping off the VC treadmill, the Micro-PE course production and dealing with lawyers.
Bryan Johnson (Braintree & Kernel) podcast
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss Colin's Micro-PE course production and buying vs building Shopify apps.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss the different places to find businesses to buy and the pros and cons of each.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss building a magnet for cool people, protecting your most valuable resource, and Basecamp's drama of the week.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss opportunities in micro-pe and picking our niche.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss opportunity in niche SaaS companies, avoiding analysis paralysis, and tactics to be present in life.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Sell your SaaS at VerneHQ.com
Colin and Brent discuss infrastructure needed to do more deals, startup studio vs holding company talent, and exploring a permanent equity structure.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss continuing to improve what we do best and building out our team of contractors.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss how to treat customers on old plans, measuring what matters, the beauty of Stripe.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss why we bought Blinksale, concerns on the deal, and the plan for more acquisitions.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss sourcing the first deal, timeline on diligence and closing, and managing the transition.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss indemnification and liability caps, starting with a business coach, Roam & daily journaling
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss the messy market of small acquisitions, standardized docs for transactions, automation & design sprints.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss the opportunities around OnlyFans, business vs athletics coaching, mentors and therapy.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss the SBA loan process, micro private equity, and management after purchasing.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin & Brent discuss nootropics, fractional employees, & Clubhouse
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss the story of BuiltWith, working with a VA, building, boting, or buying.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss the popular trends we disagree with, favorite finds of the the year, and predictions for 2021.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss the struggles of Knowable, an audio course competitor, and what that means for us and the broader audio market.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss how good transcriptions have gotten and the fun possibilities that come with it.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss how we build product and work together.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent discuss how to cold email anyone and get a response.
- Subject lines that convert
- Building targeted lead lists
- Customizing emails at scale
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss improving conversion rates and pricing a digital product.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss the power of dogfooding, hiring a VA in the Philippines, and getting your money back from Tony Robbins.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss what's allowed on our platform and cohort based courses.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Brent and Colin discuss the Audible/Amazon return scandal and our new feedback feature.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
How to Get Customers Without a Big Budget
- Direct outreach: hyper-targeted and cheap
- SEO: build top of funnel, get started early
- Referrals: pay your customers, not facebook
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Interview with our first coaching customer, Jackie McNamara.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
How we are thinking about value-based pricing when we don't know our value yet.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.
Colin and Brent talk about what they've been working on for the past year.
Reach out to Colin Keeley and Brent Sanders on Twitter with any feedback.
Publish and sell your audio courses on AvocadoAudio.com.