The BrandWell Podcast: Recent Episodes
Victoria Marcouillier
Did you recently start a side-hustle or business? The BrandWell Podcast with Victoria Marcouillier is for the creative entrepreneur wanting to take their business to the next level. As a website designer, branding specialist, and the owner of BrandWell Designs, Victoria shares branding tips, web design strategy, and practical advice to help you build the career of your dreams. Victoria interviews inspiring entrepreneurs and dives into the real-life stories of how they started their businesses. Tune in each week for binge-worthy content that will leave you feeling inspired and ready to LEVEL UP YOUR BUSINESS!
Text a question to Victoria!
Have you been told you need to “build trust” with your audience, but you’re left wondering what that practically means? Want a peek behind the curtain of BrandWell’s hiring process and what it’s like to work with us—both as a team member, and as a client? Ariana Ramstad is the founder of My Media House, an upscale marketing and PR agency in Virginia Beach. She builds household names and gets your brand noticed, remembered, and booked. She also runs the socials and email marketing efforts for BrandWell!
In this episode, Victoria and Ariana have a candid conversation about her experience working with BrandWell as a member of the team and as a website design client. They talk about both sides of the hiring process and cover the importance of building trust on social media—and what that looks like in practice.
If you’re feeling stuck with your social media strategy, or you’re just a little nosey about what it’s like to work with BrandWell, this episode gives you a full behind-the-scenes look. Whether you’re out on a solo walk or tackling the pile of dishes in the sink, this episode will leave you with some fresh ways to build trust with your audience, insight into whether or not to build in public, and motivation to make social media a priority.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
Connect With Ariana on Instagram
Follow My Media House on Instagram
Visit My Media House's NEW Website
Work With BrandWell
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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Text a question to Victoria!
Does the thought of having kids while growing your business feel intimidating? Or perhaps you are a mom and business owner who struggles with comparison because everyone else seems to “have it all together”. Either way, you’ll feel seen, heard, and encouraged during this solo episode where Victoria opens up an honest conversation about motherhood, entrepreneurship, and what her life actually looks like behind the scenes.
Victoria answers some burning questions her community asked on Instagram about her daily routine, prioritizing health, building a flexible business, and more. This episode is a coffee chat, heart-to-heart and a reminder that we’re all just doing our best. Whether you’re catching up on laundry or out for a morning jog, this episode will remind you to embrace the season you’re in and remember that no one is perfect.
Links Mentioned in Today's Episode:
Work With BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
If you've ever been curious about lip filler and the world of medical aesthetics, then this episode is for you! Lisa Campbell is a nurse practitioner and the Founder of Unveil Aesthetics, an aesthetics and wellness practice based out of Wilmington, Delaware. She specializes in cosmetic injectables, Botox filler, bio stimulators, and more.
In this episode, Victoria and Lisa discuss her journey from spending 10 years as a nurse to eventually opening her own aesthetics practice. They talk about medical aesthetics as a field of medicine, rebranding and shifting into a premium brand, advice for new business owners, being a forever student, and how every unique experience you have helps you build the skillset to run your business. Lisa also answers your burning questions on skincare and trendy wellness topics with a fun "do it or ditch it" rapid fire.
Whether you work in aesthetics or are simply curious about health and wellness practices (including red light therapy and salmon sperm facials), this conversation is for you. Pour yourself a sparkling water or big mug of coffee, and enjoy this fun girl chat episode with Lisa.
Links Mentioned in Today's Episode:
Watch the Episode on YouTube
Book With Unveil Medical Aesthetics
Connect With Lisa on Instagram
Work With BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
What if the biggest breakthroughs in your business aren't found in the milestone moments but in everything that happens in-between?
This episode originally aired on The In-Between Podcast With Kassidy Lynne Social, where Victoria joined host, Kassidy Lynne, for a conversation about entrepreneurship, branding, and the difference between being liked and being chosen. Together, they explore the surprising parallels between training for a HYROX competition and building a sustainable business, reminding us that the consistency, resilience, and character developed in the "in-between" are what prepare us for the moments we've been working toward all along.
Victoria shares the story behind building BrandWell from a side hustle into a thriving all-female branding agency while raising her three daughters, along with practical insights on brand positioning, creating a website that actually converts, leveraging social media to build trust, and why clarity is what truly sets businesses apart. Whether you're in a season of growth, feeling stuck between milestones, or simply needing a reminder that your daily work matters, this conversation will leave you encouraged to embrace the process instead of rushing toward the finish line.
Links Mentioned in Today’s Episode:
Watch The Video on YouTube
Listen to The In-Between Podcast With Kassidy Lynne Social
Work WIth Kassidy
Follow Kassidy on Instagram
Work With BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you ever felt like you need to live in a big, thriving city to build a premium brand? Do you struggle with wanting to discount your services every time your business hits a slow season? Emily Bartel is the founder of West Medical Aesthetics, located in Oklahoma City, and a Sciton Luminary. She has over 13 years of experience in the aesthetics industry and has worked in several of Oklahoma City’s leading medical aesthetic practices, specializing in laser treatments, injectables, and medical-grade skincare.
In this episode, Victoria and Emily sit down at the mic to discuss what it actually takes to build a premium aesthetics brand, no matter where you’re located. They talk about how Emily built her business strategically, so that she was positioned as a luxury brand from the start.
If you’d love to build a more premium reputation for your business but don’t know how to get there, this episode will give you practical steps on how to move forward more intentionally. You’ll walk away with the foundations you need to build a premium brand with a strong reputation, regardless of where you’re located. Whether you’re in the carpool pickup line or running off to your next meeting, you don’t want to miss this honest and actionable conversation.
Links Mentioned in Today's Episode:
Watch The Episode on YouTube
Visit & Book at West Medical Aesthetics
Connect With Emily on Instagram
Learn More About Sciton
Work With BrandWell
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you ever felt like your entire business lives in your head? Do you know you need to start outsourcing, but worry about being the bottleneck? Jessica Frigon is a Fractional COO and Strategic Operations Architect. She’s the founder of HavenOaks, a full-service operational partnership for creative women who are ready for their business to match the standard of the work they deliver.
In this episode, Victoria and Jessica have a conversation about what it looks like to get operational support in your business, and why it’s so important as you grow. They cover signs your business could be founder-dependent and step-by-step how to build a strong business architecture.
If you don’t know where to start when it comes to streamlining your business operations, this episode is for you. After listening, you’ll be able to identify which systems your business is missing in order to scale—without being the bottleneck. Put your feet up, pour yourself a hot cup of coffee or tea, and get out your notepad for this one, because Jessica is bringing you a crash course on business operations.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
Listen to Victoria's episode on the At Home With Founders Podcast
Connect with Jessica on Instagram
Work With HavenOaks
Listen to the At Home With Founders Podcast
Work With BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Do you dread looking at your financial statements? This conversation with Danielle Hayden might be the bit of encouragement you need to change your perspective. Danielle is the founder of Kickstart Accounting Inc. and brings 15+ years of finance experience to help six and seven-figure founders understand their numbers, feel confident making financial decisions, and build sustainable wealth.
In this episode, Victoria and Danielle cover the four money personality types she sees most often in entrepreneurs and how understanding your money mindset can change how you run your business. They dive into the impact childhood experiences have on your present-day view of money, money myths that keep entrepreneurs stuck, and why relying on AI tools for financial planning can be problematic.
If you’ve ever told yourself, “I’m just not good with numbers”, spend from a place of fear or lack, or simply avoid looking at your finances altogether, this conversation will inspire you to approach your numbers with clarity and confidence. Whether you’re deep cleaning your house or sipping on a latte from your favorite local coffee shop, you’ll leave this episode feeling empowered to know your numbers.
Links Mentioned in Today's Episode:Work With Kickstart Accounting
Follow Kickstart on Instagram
Follow Danielle on Instagram
Listen to Business By the Books Podcast
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She’s seen firsthand how social media has changed over the years, but it hasn’t stopped her from getting huge results for her clients.
In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.
If you’ve considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you’re procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
Work With Scott Social
Follow Scott Social on Instagram
Follow Chelsea on Instagram
Watch Chelsea's Interview on YouTube
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you heard all the hype about the growing fitness competition called HYROX? Or, maybe you’re not a fitness fanatic, but you are a female founder wondering if it’s possible to build a loyal community without paying for ads. Either way, you’ll enjoy this solo episode where Victoria dives deep into HYROX and how the brand has been able to scale rapidly—through social media, affiliates, and community engagement.
Victoria takes a seat at the mic to walk through 6 key branding and marketing lessons founders can take away from HYROX. She covers a unique way to niche down beyond demographics, the importance of operational excellence, and how your customers are your best marketers. Whether you’re out enjoying a long walk or training at the gym, this episode may transform how you operate your business, inspire you to sign up for a HYROX competition, or both!
Links Mentioned in Today's Episode:
Watch the Interview with Moritz Furste on YouTube
Learn More About HYROX Here
See the BTS Content From Victoria's Recent Race in the HYROX Highlight
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don’t know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence.
In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them.
If you’ve ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you’ll want to take notes or come back to this one because it’s full of legal education.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
The Legal Paige (Legal Contract Template Shop for Business Owners)
Griffith Suazo Law (Law Firm for Entrepreneurs)
Retainly (SaaS Platform)
ADA Compliance Checklist
Website Designer Contract
Terms and Conditions and Privacy Policy Bundle
Web Content Accessibility Guidelines (WCAG)
Follow Paige on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.”
Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you’ve only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients.
Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you’re in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape.
Links Mentioned in Today's Episode:
Work With BrandWell Designs
Marketing Rebellion by Mark Schaefer
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you’ve heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability.
In this episode, Victoria and Brooke discuss why it’s so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses.
If you’ve ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren’t sure how to get there, this is for you. Whether you’re in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that’s intentional and aligned with your values and goals.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
Connect with Brooke on Instagram
Visit Brooke’s Website
Work with Tailored Premier
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Do you consider yourself to be a high-performing woman? If you’re an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-certified concierge, psychiatrist, and nationally recognized expert in sports and performance psychiatry. She’s the founder of Choulet Performance Psychiatry, a boutique private practice helping athletes and executives strengthen their mental resilience and improve their personal and professional well-being.
In this episode, Victoria and Dr. Brook discuss the parallels between entrepreneurs and athletes and the importance of mental conditioning for high-achieving women. They also cover thought patterns to avoid as a founder and advice for supporting your nervous system.
If you’ve ever experienced burnout as an entrepreneur or struggled with negative thinking patterns that don’t support your growth, this conversation with Dr. Brook will inspire you to adopt new ways of thinking and practical tips for building mental resilience. Whether you’re enjoying a walk in the sunshine or waiting in the school pick-up line, this episode will leave you feeling seen, heard, and empowered to grow your business without wanting to burn it all to the ground.
Links Mentioned in Today's Episode:
Watch The Video on YouTube
Connect with Dr. Brook on Instagram
Visit Dr. Brook’s website
Choulet Performance Psychiatry
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
What does it actually look like to build a standout brand… while building a life at the same time?
In today’s episode, I’m doing something a little different. I’m re-airing a conversation from when I was a guest on At Home with Founders with Jessica Frigon.
We go way beyond the highlight reel.
From starting BrandWell as a scrappy side hustle… to growing it into a sought-after, all-female branding agency… to navigating pregnancy, motherhood, and raising three kids under five while leading a business.
This is the story behind the brand.
We talk about:
- What no one tells you about scaling a service-based business
- The identity shifts that come with growth (and motherhood)
- Building a business that actually supports your life
- And how your brand becomes more important as your business evolves
If you’ve ever felt like you’re in the messy middle, outgrowing your current version of business, or trying to balance ambition with real life… this one will hit.
Follow Victoria at @brandwelldesigns on Instagram.
Follow Jessica at @havenoaksco on Instagram
To work with BrandWell Designs, inquire here.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
In this episode, Victoria is jumping in between seasons to unpack two major announcements you might have seen in the online business world:
👉 Jenna Kutcher’s farewell to The Goal Digger Podcast
After nearly a decade and 968 episodes, Jenna shared that she’s pausing the podcast to choose peace, presence, and creative spaciousness over performance.
👉 Amy Porterfield’s announcement about closing Digital Course Academy
One of the most iconic online course programs in the creator space will no longer be open for enrollment as Amy leans into what’s next.
These moves are not about failure or burnout, they’re strategic shifts from two leaders who have built brands, not just offers. In today’s short episode, Victoria digs into what these decisions reveal about how people are choosing now, why offer tweaks aren’t enough when your brand isn’t aligned, and how you can build longevity in your own business.
She also shares:
- The broader context shaping online business right now
- What it means when trusted leaders can walk away from big revenue drivers
- A challenge for you: If one of your signature offers disappeared tomorrow, would your brand still carry its weight?
Whether you’re in launch season, in a pivot moment, or just curious about what comes next for female founders, this episode is for you.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year.
In this episode, you’ll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on building authority through vulnerability, and Keri Ford on nervous system support for ambitious founders. We’re also revisiting some of Victoria's most-downloaded episodes, including the one where she’s in the guest seat!
Whether you’re launching, scaling to your first $100K, or leading a team and stepping fully into your CEO role, this episode is your permission to pause, reflect, and reset. Let these clips spark inspiration, clarity, and direction as you enter 2026 grounded, confident, and supported. Season 10 may be closing, but while you wait for what's next, dive into the full episodes behind each clip — we will link them below! We’ll see you next year! Happy New Year!
Listen to the FULL episodes:
Episode 155: How The Car Mom Disrupted the Auto Industry
Episode 159: Luxury Branding 101
Episode 161: What It Really Takes to Break $100K, $500K, and $1M
Episode 164: How I Built BrandWell
Episode 167: How Vulnerability Builds Authority (and a Business)
Episode 170: The Cognitive Cost of Always-On Entrepreneurship
Work With BrandWell Designs
Looking for Brand Clarity? Join The Branding Business School!
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
If you want your brand to feel aligned, elevated, and something you’re still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You’ll learn how to design a brand with true staying power so you’re not constantly rebranding or blending into what’s trending online.
Victoria dives into the real reasons why so many brands age poorly and reveals how to avoid the common mistakes that cause entrepreneurs to outgrow their visual identity too soon. From chasing trends to prioritizing personal taste over strategy, you’ll uncover what separates a brand that simply looks good today from one that builds trust, authority, and recognition for years to come.
With relatable stories and practical takeaways, Victoria guides you through how to refine your message, make timeless design decisions, and develop a brand voice that grows with you through every season of business. Because when your brand is rooted in strategy, clarity, and authenticity, you won’t have to chase trends or start over—you’ll show up with confidence, attract the right clients, and build something that truly lasts.
Links Mentioned in Today's Episode
Work With BrandWell Designs
Looking for Brand Clarity? Join The Branding Business School!
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out.
In this episode, Victoria and Keri dive into everything from trauma in entrepreneurship to the real cost of always being “on”. Keri shares how she went from corporate creative director to CEO and how each chapter taught her tools to get to the next level. You’ll walk away knowing how to recognize early signs of burnout, build resilience through regulated stress, and redefine what success looks like in your current season.
If you’ve ever felt the weight of constant decision fatigue, racing thoughts at night, or the pressure to maintain momentum no matter the cost, this episode is your permission slip to slow down. Whether you’re on your morning walk or taking a break between calls, this conversation will leave you feeling grounded with practical tools to use throughout your day. Grab your notebook and a fresh cup of coffee, because you don’t want to miss this one.
Links Mentioned in Today's Episode:
Follow Keri on Instagram
Visit Elevate with Keri
Check Out The Champagne Club
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it’s actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you.
In today’s episode, Victoria is sharing valuable information to teach you how to make your website work for you, not against you. From designing with user experience in mind, to creating consistent branding, and using storytelling and messaging that speaks directly to your ideal clients, you’ll gain strategies to turn your website into a conversion-driving, trust-building tool.
Be sure to listen all the way through because Victoria is giving you a six step framework to help you do a self audit of your website! If this still feels daunting to you, don’t worry! Keep listening because there may even be a special offer to help you get personalized guidance on how to optimize your website!
Like Victoria always says, you don’t get a second chance at a first impression, so get ready to take notes and let’s turn your website into your brand’s strongest asset!
Give Your Website a Self-Audit! Ask Yourself These Six Questions!
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Can a stranger understand who you serve and how in less than five seconds when they land on your website?
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Do your visuals and messaging feel like the same brand across all platforms?
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Would you be proud to send a high ticket customer to your website right now?
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Do you think your friends are excited to send out your website URL when they are referring someone to you?
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Does your site guide users towards one clear action?
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Does it communicate authority and professionalism equal to your expertise?
Links Mentioned in Today's Episode:
Get a FREE Website Audit by Victoria
Work With BrandWell Designs
Looking for Brand Clarity? Join The Branding Business School!
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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Text a question to Victoria!
As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen opens up about her career transition, the deep friendship she’s built with Victoria, and how she helped her find clarity and ease in selling her services without apology.
Together, they unpack the 10 biggest myths about sales that might be holding you back and share exactly what to do instead. You’ll learn how to maintain pricing integrity, confidently close deals, and navigate difficult clients with empathy and boundaries. Gwen and Victoria also dive into how emotions drive purchasing decisions, why a strong discovery process matters, and how choosing the right clients protects your energy and business growth.
If you’ve ever felt uncomfortable when it comes to selling, this episode will shift your perspective. Discover how to create genuine, human-to-human connections, implement outcome-based sales strategies, and develop the mindset needed to grow your business with grace and grit.
Tune in to challenge what you’ve been told about selling and walk away with practical tools to build confidence, attract aligned clients, and elevate your entrepreneurial journey.
Links Mentioned in Today's Episode:
Enroll for The Branding Business School here!
Grit and Tenacity Consulting
Listen to Gwen's Newest Podcast: The Reigning Queen Podcast
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
Have you ever refused to believe “there’s nothing you can do”, especially when it comes to your health? If so, you’ll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind their chronic skin issues and reclaim their confidence.
In this episode, Victoria sits down with Robyn to unpack her own health journey that became the foundation for a thriving business, how vulnerability became her greatest asset, and why managing stress and prioritizing wellness are essential for long-term health. You’ll hear how she built two successful brands from scratch, what she’s learned about the emotional side of skin struggles, and her best advice for prioritizing self-care without guilt—especially for busy moms and entrepreneurs.
Whether you’re struggling with your own skin journey, curious about functional medicine, or just need a reminder that your struggles can become your superpower, this episode will inspire you to bet on yourself and reclaim your confidence. Grab a snack and your drink of choice, and get ready to feel motivated and encouraged in your business and life.
Links Mentioned in Today's Episode:
Shop Rayvi Minerals
The Clear Skin Lab
Free Course: How to Transform Your Skin from Breakouts to Blemish-Free in 6 Months or Less
Follow Robyn on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
If you’ve ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You’ll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you’ve been waiting for. This episode is the reminder that progress doesn’t come from overthinking, it comes from doing.
Victoria shares how to spot the sneaky ways perfectionism disguises itself as productivity, and how to replace it with momentum-building habits that grow your confidence, your business, and your impact. She continues to share real life examples from launching BrandWell without a perfect plan to her husband paying off debt one small step at a time. From these personal stories, you’ll see how action leads to clarity, courage, and ultimately, success.
If you’ve been sitting on that website redesign, waiting to raise your prices, or convincing yourself you need to “feel confident first,” consider this your friendly nudge of encouragement. Confidence isn’t a prerequisite for action, it’s a result of it. So, hit play, take one small step, and start building the proof that you can do hard things. Because perfectionism won’t move your business forward… but progress will.
Links Mentioned in Today’s Episode:
Visit BrandWell Designs
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria Marcouillier
This is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving design agency, she shares how shifting gears toward a boutique, higher-touch business model has brought both clarity and growing pains. The changes may feel uncomfortable at times, but Victoria opens up about why she sees this season as a sign of meaningful growth.
As she looks ahead, Victoria shares the three main areas she’s choosing to focus on this year: getting comfortable with being uncomfortable, creating better organization for her calendar and her mind, and building BrandWell with a long-term vision. From hiring her first business mentor and surrounding herself with women further ahead, to creating more margin in her daily routines and finally building a CEO dashboard to organize big-picture ideas, she’s leaning into the discomfort of change while also setting herself up for greater clarity and peace.
Victoria also reflects on how her mindset has shifted since her 20s, from chasing hustle and quick wins to embracing the slow, steady, and meaningful work of creating a legacy brand. With honesty and vulnerability, she shares how she’s learning to measure success less by monthly sales and more by profitability, sustainability, and consistency over time. Whether you’re in a season of hustle, growth, or reflection, this episode will inspire you to pause, take inventory, and start planting the seeds for your own long game.
Links Mentioned in Today’s Episode:
Visit BrandWell Designs
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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Text a question to Victoria!
“Pretty brands don’t pay the bills. Branding and Website design without strategy? It may look nice, but they’re not going to convert.” –Victoria Marcouillier
Ever wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell’s COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! Victoria shares her entrepreneurial journey, from early side hustles to discovering her passion for website design and marketing. Inspired by her parents’ example and a chance opportunity, she reveals how those beginnings sparked the creation of BrandWell, a boutique branding agency designed to deliver quality, connection, and balance between business growth and family life.
As Lauren guides the conversation, you’ll hear how Victoria strategically grew BrandWell without losing sight of its identity. From hiring contract designers to navigating team growth, she shares the real challenges and lessons of building a business with intention. You’ll also learn why she chose to keep BrandWell intentionally boutique, focusing on elevated client experiences over endless scaling, and how this decision shaped the company’s culture and success.
Together, Lauren and Victoria dive into the heart of branding, why trust, empathy, and strong client relationships matter, and how investing in your brand early can completely transform your business. With practical insights on brand identity, polished online presence, and creating a client experience that lasts long after the project ends, this conversation will leave you encouraged, inspired, and ready to step boldly into your own entrepreneurial journey.
Links Mentioned in Today’s Episode:
Visit BrandWell Designs
Follow BrandWell on Instagram
Listen to Season 9 Finale Q&A Episode
Listen to the Episode with Jessica Marx
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier
Wanting success isn’t the same thing as working hard for it and that’s where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience are what actually build lasting businesses.
Unpack why today’s “manifest it” message can leave you discouraged, and how embracing a season of hustle can prepare you for the freedom and flexibility you dream about. Victoria also shares the truth most people don’t want to hear: business will feel hard sometimes, and that’s not a sign you’re failing; it’s a sign you’re growing.
If you’ve been wrestling with whether you’re pushing too hard or not doing enough, this conversation will reframe the way you see your work. Press play and let Victoria encourage you to keep going, even when it feels tough, because the payoff is always worth the perseverance.
Links Mentioned in Today’s Episode:
Visit BrandWell Designs
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“The goal is not balance. The goal is to be present where you're needed most.” –Victoria Marcouillier
Another girl has joined the BrandWell Designs girl gang! Over the summer, Victoria welcomed her third daughter, McKenna Roads, and this episode is all about her beautiful birth story. Within this episode, Victoria is sharing all the highs and lows, from navigating the switch from traditional OB care to a midwife group, to navigating labor without an epidural for some time, to the sweet and special moments of introducing her newborn to her big sisters.
Victoria will also be answering questions that listeners submitted including how this maternity leave looked versus what she expected, how she navigated visitors during those early days, and how McKenna’s name came to be.
This story isn’t just about birth, it’s about balance, priorities, and the courage to step back. Victoria reflects on what it’s been like to run BrandWell while fully embracing maternity leave, and how years of building strong systems and a reliable team have given her the freedom to be present with her family. She opens up about the surprising ease of letting go, the lessons learned in scaling a business that works without her, and why she believes the goal isn’t balance—it’s being present where you’re needed most.
If you’ve ever wondered how to honor both your role as a mother and your role as a CEO, this episode will leave you encouraged, empowered, and reminded that building a business with intention gives you the freedom to savor life’s sweetest seasons that go by in a blink of an eye.
Links Mentioned in Today’s Episode:
Listen to Episode 154 with Midwife, Skyler Jacobs
Visit BrandWell Designs
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica Marx
Scaling a business from six figures to seven isn’t about hustling harder, it’s about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council member, top female coach recognized by Yahoo Finance, investor, founder of Tailored Premier, and mom of twins. With nearly 20 years of executive-level sales and leadership experience Jessica knows exactly what it takes to move beyond the $100K mark and confidently scale toward the million-dollar milestone.
Together, Victoria and Jessica unpack the realities of scaling at each stage of business growth ($100K, $500K, and $1M+) and reveal the strategies that help women entrepreneurs shift from overwhelmed operator to visionary CEO. From avoiding common mistakes that stall progress, to building the right support team, to simplifying your offers for long-term growth, this conversation is packed with practical, proven advice.
This episode is designed to help you scale strategically, lead with clarity, and create a business that fuels both revenue and freedom. Whether you’re chasing your first six figures or preparing to cross into seven, you’ll walk away with the tools, mindset shifts, and confidence to build a business designed for sustainable success. Get your notebook and pen ready, grab your coffee, and enjoy this motivating episode with Jessica Marx!
Links Mentioned in Today’s Episode:
Check Out Tailored Premier Here
Follow Jessica Marx on Instagram
Listen to Millions Were Made Podcast
Visit BrandWell Designs
Follow BrandWell on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria Marcouillier
What if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You’ll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.
Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.
Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We’re ending Season 9 with a GOOD one, so throw in those ear buds, and press play!
Links Mentioned in Today's Episode:
BrandWell Designs
Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only
Listen to Sound Mind on Spotify
Join the Insider List, here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria Marcouillier
What if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales.
As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week’s season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A! Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together!
P.S. Don’t miss out on BrandWell’s incredible website refresh offer, available only for the month of May!
Links Mentioned in Today's Episode:
BrandWell Designs
Apply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 only
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria Marcouillier
If you’ve ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you’ll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.
Links Mentioned in Today's Episode:
Find Your Differentiator with The Branding Business School
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria Marcouillier
Many think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand’s vibe. You wear it everywhere—not because you have to, but because it fits your style and values. That’s the power of intentional, well-designed branded merchandise.
In this episode, Victoria shares her journey from underestimating merch to embracing it as a powerful branding tool. She breaks down how high-quality promotional products that align with your audience’s lifestyle can strengthen brand recognition and build emotional connection.
Victoria also tackles the all-too-common issue of cheap branded items—like flimsy tote bags or boxy t-shirts—that end up in the junk drawer. Instead, she offers smart strategies for creating practical, visually appealing merchandise that reflects your brand identity and keeps you top of mind.
Whether you're an entrepreneur or small business owner, this episode delivers actionable tips to elevate your brand through thoughtful merchandise. Tune in and learn how to make your merch as bold and intentional as your brand.
Links Mentioned in Today's Episode:
BrandWell Designs
View the list of Victoria's Go-To Vendors here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria Marcouillier
What if the key to a successful sales call is not just about selling, but about truly understanding your client’s deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and the power of building trust through a well-crafted sales experience.
This conversation dives into the importance of intake forms, industry research and using tailored visual guides during discovery calls to resonate with clients. By aligning examples from your portfolio with client needs, Victoria illustrates how building trust and showcasing value can set you apart in a competitive market.
Mastering the art of discovery calls and follow-ups, this episode wraps up with practical advice on how to maintain control over the sales process. Learn the importance of securing a verbal commitment before sending proposals and being the last to follow up, which can significantly enhance your close rate. Victoria also underlines the importance of personal connections, encouraging quick, personalized follow-up messages to reinforce client rapport. By understanding client hesitations and strategically timing proposal submissions, you can increase the likelihood of securing your sales and becoming the go-to expert in your industry without losing your sanity.
Links Mentioned in Today's Episode:
Episode 109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen Tinsley
Episode 132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach
Episode 150: Why Aren’t They Buying? How to Fix the Sales Slump
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“When you are a disruptor, there are no rules that you have to follow.” -Kelly Stumpe
Searching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You’re in the right place.
If you’ve been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn’t just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need.
That’s why this week, we’re re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom.
Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence.
Whether you’re shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly’s insights are packed with practical advice you won’t want to miss.
Tune in for an empowering conversation that’s reshaping how moms think about buying a car—for good.
Links Mentioned in Today's Episode:
Visit The Car Mom’s Website
Follow Kelly on Instagram
Watch the Car Tours
Car Buying Courses
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“It doesn't make sense to me, that you wouldn't move your body in a way to prepare for an event like that, knowing it's going to be the hardest thing that you've probably done or will do.” -Skyler Jacobs
Motherhood is a journey—one that deserves confidence, grace, and the right support. In this episode, Victoria welcomes back Skyler Jacobs, certified nurse midwife and founder of Well and Worthy Co., to share her deeply personal and professional insights on staying active during pregnancy and embracing a holistic approach to prenatal care.
They dive into the key differences between midwifery and traditional medical models, uncovering how midwives champion pregnancy as a natural process—providing personalized, low-intervention care that nurtures both physical and emotional well-being. Plus, Skyler sheds light on how midwives proactively manage high-risk conditions like cholestasis while fostering stronger connections with their patients.
If you’ve ever wondered how to stay active during pregnancy and postpartum recovery, this conversation is for you. Victoria and Skyler break down common misconceptions about pelvic floor health, movement modifications for a stronger recovery, and why listening to your body is key. Tune in to learn how to move through pregnancy with confidence and discover Skyler’s course, Movement Through Labor and Delivery, designed to help women prepare for childbirth. Mama’s and Mama's-to-be, you’re not going to want to miss this episode!
DISCLAIMER: This episode is for informational purposes only and is not a substitute for medical advice. Always check with your own doctor or midwife before making any changes to your exercise routine during pregnancy.
Links Mentioned in Today's Episode:
Listen to Episode 105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler Jacobs
Follow Well & Worthy Co. on Instagram
Grab Skyler’s course, “Movement Through Labor and Delivery” here!
View Photos of Victoria's Hyrox Competition in our show notes, here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Text a question to Victoria!
“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria Marcouillier
A well-planned team retreat is more than just a getaway—it’s an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida.
As BrandWell has grown, so have the logistics, but the mission remains the same: to cultivate an environment of gratitude and connection. Whether it’s fully covering expenses for employees or offering travel stipends for contractors, Victoria is committed to making every team member feel valued.
But what if a full-scale retreat isn’t feasible? Victoria’s got you covered. From curated gift boxes to personalized stipends, she reveals creative and impactful ways to show appreciation—no travel required. Thoughtful gestures like handwritten notes and verbal recognition can go a long way in boosting morale and reinforcing a positive team culture.
Whether you're dreaming of hosting a transformational retreat or looking for simple yet powerful ways to celebrate your team, this episode will inspire you to integrate rest, gratitude, and connection into your leadership approach.
Links Mentioned in Today's Episode:
Follow Along on BrandWell’s Instagram!
Join the Insider’s List for the Retreat Recap!
Listen to the 2024 Nashville Retreat Recap!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria Marcouillier
Explore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.
Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.
Links Mentioned in Today's Episode:
Stand Out with Strategic Design with BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your audience.
Victoria also shares transformative insights on crafting a powerful website homepage, especially for service-based businesses. Learn to communicate your value proposition with compelling headlines, strategic calls to action, and high-quality visuals that build trust. From using lead magnets and ensuring mobile-friendly design to adopting basic SEO practices, today’s episode provides practical tips that boost conversions and drive sustainable traffic. Plus, Victoria will explain why investing in professional web design can elevate your brand authority. Whether you're starting out or looking to scale, this episode is packed with actionable advice to turn your website into a powerhouse for your business.
Links Mentioned in Today's Episode:
Build a High-Converting Brand + Website with BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Discover the secrets to maintaining sales momentum during slow periods with the first guest of Season 9, Victoria’s renowned sales coach Gwen Tinsley. Gwen shares her expert strategies for avoiding the dreaded start-stop sales pattern that often plagues entrepreneurs, especially around the start of the year. Discover how consistent lead generation and engaging sales conversations can keep your business on a growth trajectory, even when markets seem quiet. Gwen provides actionable insights into combating potential clients' lack of urgency and ensuring you're always ready to connect with active buyers.
Authenticity is the cornerstone of successful sales, and Gwen explains how to maintain it while overcoming imposter syndrome. She reveals her formula for confident selling that blends authenticity, curiosity, and a genuine desire to help. Learn how reflecting on past wins and lessons can boost your confidence and how positive client feedback can serve as powerful social proof. With practical tips on building rapport and the importance of listening to recorded sales calls, this episode is packed with advice to help you attract the right clients and strengthen your team dynamics.
Finally, Victoria and Gwen explore the power of emotional connections in sales strategy, emphasizing that building relationships is key to driving sales. Gwen shares her insights on leveraging confidence and emotional intelligence, especially for female entrepreneurs, to create impactful experiences that resonate with clients. From engaging happy customers for referrals to maintaining a visible and value-driven presence, you'll learn how collaboration and persistence can keep your audience engaged and interested in your offerings. Tune in for strategies that can transform your sales approach and elevate your brand.
Links Mentioned in Today's Episode:
Boost Your Sales Calls with Grit and Tenacity Consulting
Listen to the GT Podcast
Connect with Gwen on Instagram
Listen to Previous Episodes with Gwen:
Episode 109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley
Episode 132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
Unlock the secret to creating an irresistible brand by harnessing the power of emotions. Join Victoria as she returns for Season 9 of The Branding Business School podcast and reveals how top brands like Apple, Nike, and Starbucks build unbreakable bonds with consumers through emotional connections. This episode uncovers the fascinating role of the limbic system in decision-making, proving that feelings often overpower logic in consumer choices. By emphasizing the emotional benefits of your products or services, you can surpass the competition and secure customer loyalty like never before.
Navigate the emotional landscape of branding, exploring how key feelings such as happiness, fear, belonging, trust, and status drive purchasing decisions. Dive into the strategies companies use to leverage happiness, or even fear, or how Lululemon fosters community among younger audiences. We also highlight the importance of social proof and community engagement, giving you actionable insights to ensure your brand messaging creates the desired emotional impact. Whether you're a high-ticket service provider or a budding brand, these insights will help you resonate deeply with your audience and stand out in the marketplace.
Links Mentioned in Today's Episode:
Work with BrandWell Designs
Listen to Episode 126: Do These 5 Things and Your Customers Will Market Your Business For You
Get support with Crafting Your Brand Identity by joining The Branding Business School here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
As BrandWell Designs closes the chapter on 2024 and steps boldly into 2025, Victoria returns from a well-deserved break and reflects on a transformative year marked by strategic changes, personal milestones, and significant business growth. Victoria is thrilled to finally share all that has been happening behind the scenes at BrandWell.
Starting with a quick 2024 recap, offering a candid look at the highs and lows of the past year Victoria shares exactly what worked and what didn’t, then continues to share how she decided to navigate the challenges throughout the year. Victoria also discusses the recent rebrand of her design agency and shares her insights on the process. With this rebrand, BrandWell is stepping into an elevated version of themselves and Victoria shares a few of BrandWell’s big plans for 2025… Including a BIG ANNOUNCEMENT!
This episode promises to be a fun catch-up conversation while also being a valuable and encouraging resource for any female entrepreneurs looking to assess their own businesses and make informed decisions for their future. So grab your earbuds, or turn on CarPlay, and enjoy this episode!
Links Mentioned in Today's Episode:Check out BrandWell's REBRANDED Website!
Listen to the BrandWell Retreat Recap from Nashville!
Get legally legit with The Legal Paige!
Check out Keely Askew Photography
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
As we near the holiday season, it’s time to wrap up Season 8 with a pretty little bow! Join Victoria with an exciting Q&A session for the season finale! She’s tackling your burning questions on business growth, team scaling, and personal hurdles. Incredible questions were asked including advice and strategies of starting your own design studio, how to overcome imposter syndrome, and how to know what to outsource to a virtual assistant.
On a personal note, you’ll even get an inside look into Victoria’s next big goal and what she’s currently struggling with in business, right now. This episode even offers insights into hiring strategies and advice for new graduates. Victoria also touches on design fundamentals, marketing strategies, and financial management tips. Whether you're contemplating a career switch, aiming to scale your business, or maybe you’re hoping to work for BrandWell someday, this episode provides a wealth of knowledge to support you, wherever you are on your entrepreneurial journey! Thank you for spending each week with us this season, enjoy the break and look forward to more insightful content in Season 9 of The Branding Business School Podcast!
Links Mentioned in Today's Episode:Work with BrandWell Designs
Episode 131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and More
Episode 14: Hiring as a Young Entrepreneur with Jenny Lee Hines
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she has built a personal brand in the Air Force, all while juggling the responsibilities of motherhood and authorship. Her story is a testament to the power of resilience, strength, and femininity in achieving success.
Teri's passion for storytelling and aviation comes to life in her children's book series, "Operation Aviation," which aims to captivate young readers with engaging tales of teamwork and adventure, all while offering educational insights into military missions.
Listen in as Teri reveals her branding journey, balancing military regulations with personal style, and how her role as a mother enriches her personal brand. Her partnership with BrandWell and their strategic approach to visual branding underscore the importance of creativity and community interaction. Teri’s story is a full-circle moment, demonstrating that building a successful brand doesn't require a formal business education, but rather a commitment to authenticity, adaptability, and empathy. Don't miss this empowering episode filled with practical advice and inspiration for anyone looking to make their mark in any industry.
DISCLAIMER: Major Teri Weber Boivin’s opinions do not necessarily express those of the Department of Defense or the Department of the Air Force.
Links Mentioned in Today's Episode:
Visit Teri’s WebsiteOrder “Operation Aviation” Books!Work with BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's online presence and growth.
Victoria will break down the costs and features of building a website on these platforms, highlighting why Squarespace might be the go-to for those seeking a streamlined, all-in-one solution, and why WordPress remains a favorite for those requiring extensive customization. The conversation also dives into the important aspects of security, maintenance, and customer support, emphasizing the critical impact these elements can have on your website's performance. With statistics, personal anecdotes, and practical advice, this episode is designed to empower you to make an informed choice that aligns with your business goals and technical expertise.
Links Mentioned in Today's Episode:Listen to Episode 142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursListen to Episode 102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They Built
Get support with your Squarespace website from the BrandWell girls here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.
Discover how low-ticket offers can serve as a gateway for clients to engage with higher-value services, despite the inherent challenges of maintaining personal connection and brand development. With real-world examples, including the inspiring journey of Sarah Blakely and Spanx, Victoria delves into the nuances of strategically pricing your offerings and committing to client success, regardless of the ticket size.
Lastly, she reflects on the importance of being true to oneself when deciding between high and low-ticket strategies. Aligning your business model with your personality and lifestyle can be key, especially as life stages shift and priorities evolve. Whether you favor the personal fulfillment of high-touch client interactions or crave the flexibility and reach of low-ticket scalability, this episode offers valuable insights to guide you through these strategic choices. Tune in to gain fresh perspectives on shaping a business model that resonates with your unique entrepreneurial spirit.
Links Mentioned in Today's Episode:Listen to Previous Episodes with Gwen Tinsley:
109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley
132: 10 Myths You’ve Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach
Enroll in The Branding Business School TODAY!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.
Authenticity is key to crafting a brand story that resonates, and Roz delves into the essentials of building such narratives. Using a personal anecdote, they discuss the importance of resisting AI in brand storytelling to maintain genuine connections with your audience. A compelling brand narrative goes beyond visuals, as they highlight the balance between infusing personal experiences and aligning them with business values. Learn how to reassess and tailor your services to meet the evolving needs of your audience, ensuring a brand story that not only attracts clients but truly reflects your brand's essence.
As this insightful episode wraps up, Roz introduces the transformative process of her "Expert Maker" TV show, which guides individuals in becoming industry leaders. She provides practical steps for building a robust digital presence, maintaining consistent content creation, and enhancing social media strategies without compromising on quality. Whether it’s through professional styling or creating a focused digital footprint, discover how to effectively package your unique expertise in this episode.
Links Mentioned in Today's Episode:Visit Roz’s Website
Connect with Roz on Linked In!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have empowered hundreds of women entrepreneurs to succeed.
Discover the secrets to crafting compelling messaging and design that captivate your audience from the first glance. Victoria offers actionable insights into creating engaging headlines, effective calls to action, and leveraging social proof through testimonials. Emphasizing the benefits over features, Victoria explains how a customer-centered approach can transform your website into a vital part of your sales team. Consistency in design elements and mobile optimization are key to building trust and retaining clients. For those overwhelmed by the process, Victoria offers a special offer to listeners. Don't miss out on the opportunity to elevate your brand's online presence!
Links Mentioned in Today's Episode:BrandWell Designs
Apply for a Free Audit in November
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through various channels can differentiate you from the competition.
Uncover transformative stories from The Branding Business School graduates who, with a newfound brand strategy, doubled their sales by confidently raising their prices. This episode is your guide to achieving professional growth and personal satisfaction through a clear branding approach. Learn how to communicate changes with poise and prepare your market, whether you're informing loyal clients on retainer or capturing new leads. Your journey to unstoppable business success starts with understanding your brand's worth, and Victoria is here to help you make that leap. Don't miss out on the next chapter of your brand's evolution.
Links Mentioned in Today's Show:Enroll in The Branding Business School Today!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell’s sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their marriage and reminded us of the importance of celebrating milestones. Despite initial anxieties about leaving their girls, Victoria and James embraced the adventure and discovered the joy of seizing unexpected moments.
Starting this trip in the breathtaking landscapes of Zion National Park, Victoria and James hiked to Scout's Lookout and braved the Narrows. Their journey continued to Bryce Canyon, witnessing its iconic hoodoos, and then down to Page, Arizona, where they admired the iconic Horseshoe Bend and took a guided tour of the mesmerizing Antelope Canyon. When in Arizona, you can’t miss the Grand Canyon, and Victoria shares her unique glamping experience at Under Canvas with amusing anecdotes about adapting to camp-style showers. Throughout the episode, Victoria shares travel tips and reflections to inspire your own adventures.
Finally, Victoria recounts a series of unfortunate yet amusing mishaps, from a shattered window to a booking error that left them without a hotel room. Despite the rocky start, everything worked out, and they enjoyed a memorable trip. Victoria shares this journey to encourage fellow entrepreneurs to celebrate their achievements and understand the critical importance of resting to foster creativity, innovation, and a renewed sense of purpose. So, join Victoria as she explores these transformative realizations and the heartwarming, and often humorous, experiences that shaped their unforgettable adventure.
Links Mentioned in Today's Episode:Zion National Park
Bryce Canyon National Park
Horseshoe Bend
Antelope Canyon
Under Canvas – Grand Canyon
Hoover Dam
Enroll in The Branding Business School Here!
View Photos of Victoria's Trip Here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Text a question to Victoria!
Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today’s episode, Victoria chats with The Branding Business School’s Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.
Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you’ll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you’re in a similar place that Elisa was with considering a rebrand OR if you’re considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.
Links mentioned in today's episode:
Check Out ZealCast Studios’ Website
Follow Elisa & ZealCast Studios on Instagram
ZealCast Studios’ Facebook Page
Join The Branding Business School Waitlist
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. From the strategic pitfalls of overlooking psychological impacts in color selection to the dangers of choosing logos and fonts based on personal biases, we provide actionable insights to ensure your brand resonates powerfully with your audience. Let’s break down why a deep understanding of your brand’s foundation is crucial before you leap into design, and how avoiding these common blunders can align your visual identity with your business goals.
We also shine a spotlight on the importance of investing in professional branding and the timeless effectiveness of simplicity in logos, drawing inspiration from iconic brands like Coca-Cola and Nike. Discover why a versatile brand suite is essential for maintaining consistency across various platforms and how thoughtful font selection can evoke the right emotions to match your brand’s ethos. Whether you’re launching a new venture or contemplating a rebrand, this episode equips you with the knowledge to build a cohesive and impactful visual brand without misplacing your priorities. Join us for a robust discussion that promises to elevate your branding strategy to new heights.
Links Mentioned in Today's Episode:BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's handling difficult conversations with professionalism or using direct phone communication to de-escalate tense situations, Victoria offers practical tips and real-life examples that will help you maintain a positive rapport with your clients.
Discover the power of empathy in navigating client mishaps as Victoria shares personal stories and lessons learned. From addressing misunderstandings in project scopes to dealing with aggressive client behavior, she emphasizes the importance of listening empathetically and responding without defensiveness. Hear about real-world scenarios where small gestures of goodwill, like a Starbucks gift card, made a big difference in client satisfaction. Victoria also discusses the significance of maintaining professionalism even in the face of hostility and the value of having a cancellation clause in contracts. Tune in for valuable insights on building resilient client relationships that can withstand the inevitable bumps along the road.
Links Mentioned in Today's Episode:BrandWell Designs
Join the Waitlist to The Branding Business School
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Real and Raw, a business dedicated to helping women achieve metabolic health through her innovative R&R process. Learn how her academic background in health science and holistic nutrition, coupled with personal experiences, shaped her holistic approach that empowers women to understand their bodies and overcome their health fears.
Stephanie's path wasn't straightforward. Despite earning a bachelor's in health science and a master's in holistic nutrition, she faced numerous rejections in the job market and was initially reluctant to work in hospital settings. Guided by her faith and intuition, Stephanie embraced entrepreneurship, even when it felt daunting. She shares how her return to a strong walk with the Lord during a challenging relationship gave her the courage to start her own business, underscoring the profound role faith has played in navigating life's hurdles and shaping her career.
In this inspiring conversation, Stephanie also delves into the integration of faith and business, revealing how prayer and spiritual intuition guide her decisions and client interactions. From the importance of regular blood chemistry analysis for optimal health to balancing the responsibilities of being an entrepreneur, mother, and wellness advocate, Stephanie provides practical advice and heartfelt insights. She emphasizes the value of expert guidance in overcoming analysis paralysis, helping us prioritize our health and achieve better results. Tune in to discover how spirituality, health, nutrition, and career intertwine in Stephanie's enriching journey.
Links mentioned in today's episode:BrandWell Designs
Follow Stephanie on Instagram
Schedule a Blood Chem Review with Stephanie
Visit The Real and Raw Website
Join the waitlist to The Branding Business School here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.
Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through colors, fonts, language, and personal appearance. She also dives into the cultural shift driven by social media—a place where authenticity can significantly impact consumer trust and perception. Learn how to align your appearance with your brand identity to avoid missed opportunities and build lasting, trustworthy relationships with your audience.
Victoria and Dina explore the balance between relatability and professionalism, stressing that authentic doesn't mean unkempt. Dina provides practical tips on building a standout personal wardrobe that reflects your career aspirations, emphasizing the importance of proper fit and how it affects confidence and productivity. From the dangers of homogenized fashion trends to the power of unique branding, this episode is packed with actionable advice to help you make a lasting impression through intentional style. Whether you're an entrepreneur, speaker, or coach, Dina's expertise will guide you in creating a polished and impactful personal brand.
Links Mentioned in Today's Episode:Connect with Dina on Instagram
Visit Dina's Website
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers.
In this short and sweet episode, Victoria also recounts her personal journey and dives into the branding techniques that have propelled companies like Apple and Nike into household names. Learn why brand storytelling and personal narratives are vital in connecting with your target audience. Whether you're a budding entrepreneur or a seasoned business owner, this conversation will inspire you to reassess and refine your brand strategy, ensuring it not only aligns with your business goals but also stands out in today's competitive market. Tune in and uncover the secrets to building a powerhouse brand that commands loyalty and trust.
Links mentioned in today's episode:BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine.
This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but it was mentally relieving to remove internal meetings and focus on being present with her family. With her team’s support, Victoria could prioritize essential projects while delaying others. Her daily work routine centered around her children’s nap and quiet times, offering a consistent yet limited work window that allowed her to invest in meaningful family moments, including cherished evenings with her husband, James.
The experience of balancing work and family life turned out to be more rewarding than she anticipated. Despite initial fears of a dip in sales, June was a strong month, and July even broke records, highlighting the strength of BrandWell’s systems and team. Pre-scheduling content and conducting efficiency audits were key strategies that maintained business operations smoothly during her time off. By trimming non-essential tasks and focusing on impactful ones, Victoria ensured crucial operations were always addressed. This intentional shift underscored the importance of building a flexible business that supports family life, and Victoria is grateful for the unexpected success and the divine blessings that made it possible. Tune in to hear more about how taking a step back can sometimes propel your business forward.
Links mentioned in today's episode:BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and actionable insights on what to do instead that promise to elevate your entrepreneurial journey.
Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.
Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.
Links mentioned in today's episode:Enroll for The Branding Business School here!Grit and Tenacity ConsultingListen to The GT PodcastStart building your Client Discovery Qualification Process with Gwen's freebie!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today’s episode covers a range of topics including, motherhood, work life balance, business growth, preparation for maternity leave or an extended leave of absence, hiring a team, and more! Your engagement has been the highlight of the season, and Victoria is already looking forward to returning with a Season 8 after some weeks off to enjoy her summer with her family!
In today’s episode, Victoria shares many tangible takeaways but also shares how The Branding Business School can help you even more! There are whole modules that surround questions that were asked, including, “How do you overcome imposter syndrome, self-sabotage, and standing in your own way?”. This episode is packed with personal anecdotes, strategies for growth, and heartfelt advice—all designed to empower you as you navigate the entrepreneurial journey. We look forward to more weekly episodes coming soon with Season 8, but until then, throw in your earbuds, or turn up your car speakers, and enjoy today’s Q&A with Victoria!
Links mentioned in today's episode:
Listen to Episode 70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business Owner
Join the Branding Beyond the Visuals Email List
Listen to Episode 26: Torn Between Two Callings: Work & Motherhood
Join The Branding Business School waitlist!
BrandWell Designs
Listen to Episode 110: You Are Not an Imposter with Michele Charles Gustafson
Follow ZealCast Studios, The Branding Business School’s Podcast Manager on Instagram. Website to launch later this summer!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the planning of having the birth of her second baby in Jerusalem. Victoria and Shana continue the conversation around the ways in which Shana is harnessing her expertise and personal experience to bring American-style warmth to Jerusalem’s prenatal care. It’s a dialogue that mirrors the collective hopes and challenges faced by women worldwide, as we seek to find connection to our bodies throughout the transformational season of pregnancy and childbirth. The power of education in transforming fear into confidence during childbirth becomes a central theme, reminding us all that the journey to motherhood is as much about preparation and strength as it is about love and resilience.
Shana and Victoria round off their discussion with the strategic groundwork that goes into successful brand building, applauding how the principles gained from The Branding Business School have shaped BirthWell's brand strategy. So, settle in, and let's celebrate the powerful symphony of women thriving in business and motherhood.
Links mentioned in today's episode:BirthWell is officially launching in Jerusalem this fall!
Join The Branding Business School waitlist!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.Read the previous show notes here!
Links mentioned in today's episode:Who Not How by Dan Sullivan
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
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Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.
In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attract the clientele you deserve. From leveraging tools to maintain a consistent visual presence, to articulating a brand message that fosters trust and loyalty, this episode is rich with practical advice for ambitious women ready to lead their industries. Tune in, and let's transform your brand identity into your business's most valuable asset.
Links mentioned in today's episode:
Join The Branding Business School Waitlist
Listen to Episode 103: How To Find Your Differentiator
Listen to Episode 124: 5 Reasons Your Website Is Costing You Dearly
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments.
Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast interview to reflect on the mix of leisure and creativity that defined the Nashville retreat. The little joys, like experiencing a unique taco restaurant together and mastering the art of line dancing, became milestones in their girls weekend. As they have now parted ways, the retreat's impact lingers—a strengthened community of women in design, ready to infuse their work with the inspiration drawn from their collective adventure. Join the girls behind BrandWell Designs as they recount the laughter, the learning, and the love for branding that binds them all at BrandWell.
Links mentioned in today's episode:
Check out their Airbnb Venue
Achievement Awards Mock Up
Hue’s and Cue’s Game
View BrandWell’s Nashville IG Highlights!
Listen to the Retreat Prep Episode 125
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that your customer base can double as a potent marketing force.
Victoria also talks about the power of a timely and authentic customer review which can never be overstated, and she pulls back the curtain on the art of soliciting feedback that resonates. Victoria personally invites you to join the conversation and if this chat sparks a lightbulb moment for you, consider leaving The Branding Business School Podcast a review. It's time to sharpen your CEO skills and take your brand to new heights—just hit play and let the magic unfold.
Links mentioned in today's episode:Visit BrandWell Designs
Marketing Rebellion by Mark Schaefer
Episode 43: How to Get Rave Reviews from Customers to Boost Your Sales
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the threads of this retreat, from the venue that'll be their creative home to a special photography opportunity, slated to capture the team's essence and sprinkle a little more BrandWell sparkle into the world.
When you're part of a team that feels more like family, every moment is an opportunity to bond and bask in the glow of collective genius. So, as they experience Nashville's vibrant branding landscape, they’re not just tourists – they’re searching for inspiration and dissecting the branding strategies that make the city pulse. Back at their AirBnb, they’ll share their top picks and plan their own project of rebranding a local gem, because nothing screams 'teamwork' like a friendly competition that sets their creative fires ablaze.
Here's the thing about retreats – they're not just frivolous getaways; they're the cement in the foundation of a thriving company culture. Sure, it's a break from the hustle, but it's also about deepening the roots that keep BrandWell’s design family standing tall. We're talking personalized gift bags that ooze thoughtfulness, and awards that shine a spotlight on each unique contribution to BrandWell’s story. Investing in these moments of camaraderie and recognition pays dividends in loyalty and a culture that everyone wants to be a part of. So enjoy today’s episode, get a little inspired, and who knows, you might just start plotting your own team retreat by the time we're through.
Links Mentioned in Today's Episode:Follow BrandWell Designs for Nashville Retreat Content
Listen to Episode 41: I Hosted a Retreat for My Team and Here’s How it Went Down (First Annual Retreat)
Listen to Episode 71: Planning and Hosting a Team Retreat (Second Annual Retreat)
Listen to Episode 73: Second Annual BrandWell Designer Retreat Recap
Visit Suzy Collins Website
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the prices you truly deserve.
This episode peels back the layers on just what makes or breaks the user experience on your website and its direct impact on your sales figures. A DIY website might seem like a cost-effective solution, but Victoria is here to tell you why it might cost you more in the long run, especially if you're eyeing the big leagues of B2B or high-ticket markets. Get actionable advice on how to present your business's purpose with punchy imagery and headlines that reel in your audience. And because Victoria believes in walking the walk, she’s offering something special in April to help you tweak your site into a branding powerhouse that draws in your ideal clients. So tune in, get inspired, and let's get that website working as hard as you do.
Links mentioned in today's episode:BrandWell Designs
Save 50% off your first year of Honeybook using this link!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Working from home with littles is not easy & your routines are ever changing. Today, Victoria shares her current routine in this specific season of life. Starting from the moment she wakes up until when she goes to bed at night, everything is covered that happens during the course of the day.
Victoria dives into how she splits her week up with days that she’s all business versus days that she’s in full mom mode. She shares her fitness routine and how that fits into her days, including her new concept of “Work Walks”.
Finding the balance between motherhood and entrepreneurship is difficult, but by having good rhythms, routines, and help from a nanny or family, it can all be possible. Being a parent is all about being adaptable and recognizing that somebody else is going to dictate your schedule, but it’s all worth it to be a mom. So, join Victoria for a peek behind the curtain and a look into what her life looks like with being a work from home mom of two.
Links mentioned in today's episode:
BrandWell Designs
Save 50% off your first year of Honeybook using this link!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.
This episode is a treasure trove of inspiration, particularly for women seeking to harness the power of journaling and wellness to navigate the complexities of modern life. Nadine's transition from academia to creating her business, Write Well, is a testament to blending passion with profession. She shares her unique approach to teaching, integrating meditation and yoga with writing, and provides strategies for prioritizing self-care amidst the whirlwind of entrepreneurship and motherhood. Her story encourages you to explore your own creative outlets and the peace that can come from establishing routines that grounds you.
Cap off this motivational experience by discovering how simplifying your life can lead to newfound clarity and focus. Nadine's personal anecdotes, including her minimalist living in an Airstream camper, offer a perspective on decluttering that extends beyond the physical space. She reveals how intentional living and strategic delegation in her business have opened doors to continuous growth and innovation. Moreover, Nadine and Victoria delve into the concept of a solo work retreat, illustrating how dedicated time for reflection can rejuvenate both your business and personal life, a practice that has been pivotal in the development of her latest project, a guided journal. So, sit back and let this episode inspire you to find your balance and clarity through writing and wellness.
Links mentioned in today's episode:Visit Nadine’s Website
Follow Nadine on Instagram
Of This Much I’m Sure: A Memoir
Come Home to Your Heart: A Guided Journal
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial that your online visuals truly reflect the caliber of service you're promising.
Strategizing for your brand photoshoot is crucial and Victoria walks you through how she and her team prep for BrandWell’s photoshoots! From selecting a photographer who mirrors your brand's aesthetic to choosing outfits that resonate with your brand's color story, these details help your brand's mission shine visually. Victoria even shares a bonus with you so that you too can strategically plan for your next brand photoshoot! Get ready to elevate your brand's image with strategy and style!
Links mentioned in today's episode:BrandWell Designs
Grab the Brand Photoshoot Prep Guide!
Dress for Success with Nuuly & Get $20 Off!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Ever found yourself overextended, wondering if taking on that extra client was worth the stress it added to your plate? This week's hot take is a deep-dive into the art of strategic refusal, a counterintuitive approach to scaling your business that may just be the secret sauce you've been missing.
How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You’ll explore the balancing act of resource management, maintaining team morale, and why every declined project is an opportunity to build community through thoughtful referrals. And for those moments when your gut says a client doesn't quite fit, learn to trust that instinct—it's your brand's sixth sense.
Lastly, you’ll wade into the crucial waters of online presence and its role in attracting your dream clientele. Victoria shares the pitfalls of a mismatched digital footprint and how fine-tuning your brand's online persona can help you command the rates you deserve. Remember, your portfolio is your brand's handshake—make sure it's firm, confident, and leaves a lasting impression. So, grab your earbuds and let's get into the subtleties of crafting a brand that's not just selective, but spectacularly so.
Links mentioned in today's episode:Enroll in The Branding Business School
BrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online.
This episode is a treasure trove of insights for anyone looking to leverage Instagram marketing to increase their client base. Kelly and Victoria dissect the significance of understanding your audience and the profound impact that viral content can have on one's business trajectory. Whether you're a therapist or in a different industry, the strategies discussed here will equip you with the confidence to sell your services unapologetically and carve out a unique niche in your market.
Venturing into the realm of social media can be a double-edged sword, especially when it comes to its effects on anxiety. This conversation also delves into the practicalities of scaling a business, the creation of digital products to reach a wider audience, and the indispensable role of a supportive team. With Kelly's expertise, they navigate the business skills that therapists need to flourish in private practice, emphasizing that a formal business education isn't a prerequisite for success. So, tune in for an episode brimming with actionable advice and the motivation to transform your social media into a powerful tool for business growth.
Links mentioned in today's episode:
Enroll in The Branding Business School
Business of Therapy
Follow Kelly on Instagram
Follow Business of Therapy on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enroll
In this episode, Victoria shares why she created TBBS, who the course was designed for, and why taking this program can set you up for a wildly successful 2024. Tune in to find out whether The Branding Business School is right for you or not.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting and professional whirlwinds. The ever-evolving definition of quality time have made them creative with date nights—often finding sanctuary in the quiet hours after the kids have drifted off to sleep.
Taking a leap of faith into the world of entrepreneurship, Victoria shares the transformation of BrandWell from a side hustle to her full-time passion. It's a tale not just of dreams and ambition, but of the meticulous planning, financial savvy, and shared vision necessary for such a bold move. James's unwavering support underscores the conversation, as they talk about needing a partner who's not only your cheerleader but also your anchor in realism when navigating the tumultuous seas of starting a business. They share how a strategic approach to chasing your entrepreneurial dreams can make the journey that much sweeter.
Rounding out the conversation, James and Victoria touch on the delicate balance of motherhood, business leadership, and the importance of supporting one another through it all. Whether it's aligning your family and business goals or stealing moments for a shared chuckle over a TV show, every second counts. Prioritizing each other is not just a Valentine's Day affair—it's a daily commitment that keeps the heart of your relationship beating strong.
Links mentioned in today's episode:
Join The Branding Business School WaitlistBrandWell Designs
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding a whole food-based supplement company. We explore the significance of nutrition and how the collective reevaluation of our careers leads to taking command of our professional paths.
Juggling the roles of a new mom and a budding entrepreneur, Leslie's story resonates with the struggle for balance that many face. We share candid reflections on the challenges of working from home, managing a household, and the ever-present tug-of-war between business dreams and family needs. Listeners will find solace and inspiration in Leslie's strategies for carving out dedicated work time, as well as the wisdom she imparts on nurturing both a growing family and a fledgling business.
As we wrap up, Leslie provides invaluable insights into the competitive functional beverage industry and the crucial role of FDA guidelines in establishing consumer trust. Additionally, the conversation turns to the art of branding and packaging, essential for capturing customers' attention in a saturated market. The episode culminates with Leslie's reflections on the power of resilience and optimism, offering encouragement to entrepreneurs who are navigating their paths amidst life's unpredictable ebbs and flows. Join us to hear how Leslie's tenacity and innovation have paved the way for success in the realm of wellness and entrepreneurship.
Links mentioned in today's episode:Vitaminis
Join The Branding Business School Waitlist
Save 50% off your first year of Honeybook using this link!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life into their once dying brands.
Understand the underlying reasons for a brand overhaul and the undeniable power of strategic design in connecting with your audience. This conversation goes beyond aesthetics, emphasizing the significance of aligning your brand with market trends and customer expectations. Whether you're contemplating a rebrand or seeking to reinforce your brand's presence, this episode is your compass to navigating the transformative journey of rebranding.
Links mentioned in this episode:BrandWell Designs
Join The Branding Business School Waitlist!
Save 50% off your first year of Honeybook using this link!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the special PDF guide, packed with details, pros and cons, and even some hefty discount codes to get you started on the right foot.
Listen in as they explore the multifaceted benefits of HoneyBook, which has revolutionized the way they manage BrandWell's operations, from client interactions to internal workflows. Discover how this all-in-one platform not only streamlines the client journey but also maintains the personal touch essential in automated systems. They also shed light on the versatility of Squarespace, Canva, and Haute Stock, sharing insights into how these platforms aid in website maintenance, design creation, and reflecting diversity in stock photography, catering specifically to the needs of female business owners.
Rounding out the conversation, Victoria and Libby examine the strategic integration of tools like Google Workspace and Adobe Suite in daily operations, the practicality of Planoly for social media planning, and the legal ease provided by The Legal Paige’s template shop. You'll hear firsthand about the efficiency gains from using Loom in a virtual business setting and how Square Payroll can streamline your financial processes. After years of searching and finding our favorite platforms, this episode is a treasure trove of tips and tricks for the modern entrepreneur.
Link's mentioned in today's episode:The Ultimate Digital Toolkit for the Busy Female EntrepreneurJoin The Branding Business School Waitlist
BrandWell Designs
Listen to past episodes with founders' of platforms mentioned in today's episode:
Episode 96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana
Episode 108: How to Leverage Email Marketing to Grow Your Business with Flodesk Co-Founder, Rebecca Shostak
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Join Victoria as she wraps up a pivotal year on this week’s episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell operate with or without her, she shares the steps taken towards this goal, including hiring two full-time employees, Lauren and Libby, who have transformed their roles from brand and web designers to key operators in the day-to-day business at BrandWell.
Victoria proudly shares that BrandWell has launched more than 70 brands and 75 websites so far this year, with launching over 200 brand and web designs by the end of 2023. Yet, the accomplishment closest to her heart is the creation and launch of The Branding Business School. Listen in as Victoria compares her experiences between starting BrandWell and The Branding Business School, hoping that the joys and challenges she’s faced will inspire your entrepreneurial journey.
Looking ahead to 2024, Victoria reveals her plans for a season of rest and reflection, allowing her to focus on areas where she can make the most difference. With three launches for The Branding Business School planned and a designer retreat in Nashville, there’s plenty to look forward to. As we close this chapter, we invite you to join us in celebrating our successes, reflecting on the lessons learned, and staying motivated for the exciting journey ahead.
Links mentioned in today's episode:
BrandWell Designs
Join the Spring 2024 The Branding Business School Waitlist!
Follow Elisa on Instagram - TBBS Podcast Manager
Listen to Episode 100: Live from NYC!
Listen to Episode 107: Is The Branding Business School Right For You Or Not?
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
In today’s episode, Victoria is diving into all things influencer marketing with public relations strategist, Carolyn Sutton. Her journey from the Container Store to launching her own PR firm and Brand Your Brand is nothing short of fascinating. She brings her expertise to our discussion on all things influencer relations, from identifying the right ones for your brand to maintaining meaningful partnerships with them. This episode originally aired in February of 2023, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Carolyn Sutton.
We unravel the power of micro and macro influencers, and how they can bring unique benefits to your brand. Carolyn's keen insights on the shift towards quality over quantity in partnerships and the growing trend of branded influencers are indeed eye-opening. As we delve into the realm of influencer partnerships, we also explore the role of compelling video content in staying ahead of the curve in influencer marketing.
Lastly, we highlight the potential of influencer marketing for small service-based businesses. Carolyn gives us a peek into how brands can make the most of this strategy. This episode is bursting at the seams with useful tips and expert insights on influencer relations. It is an enlightening discussion you won't want to miss if you're looking to boost your brand's visibility and success. Tune in and leverage the power of influencer marketing with us!
Links mentioned in today's episode:
Enroll in The Branding Business School
Visit Carolyn's Website
Follow Carolyn on Instagram
Check out Brand Your Brand
Follow Brand Your Brand on Instagram
To view the previous show notes for this episode click here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Get ready to dive into an engaging and informative chat with Paige Griffith, the owner and lead attorney behind The Legal Paige. Listen in as we unravel the mysteries of contracts, trademarks, and getting legally legit. This episode originally aired in August of 2022, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator Paige, who is on a mission to demystify the law for entrepreneurs. Whether your side hustle has unexpectedly turned into a full-fledged business, or you're scaling your operations, Paige's insights will prove invaluable.
We navigate the often daunting legal landscape of starting a small business, highlighting the necessity of a separate business bank account, securing the right county licenses and permits, and transitioning into an LLC. Paige also shines a light on the crucial role of contracts and the significance of business insurance. Later, we move on to explore the complexities and rewards of trademarking. Learn why federal trademark registration is essential for online businesses and how it can become a game-changer when selling your business.
As the episode progresses, we underline the importance of contracts for service-based businesses, discussing how they should evolve with you as they are living documents. Listen as Paige explains the benefits of providing lifetime updates to contracts and why investing in professional contracts outweighs the risks of internet templates. We also delve into the importance of communication in contract clarification and changes, as well as the difference between contract amendments and addendums. To cap off, we look at the wealth of resources available at The Legal Page, from contract templates to podcasts, and how these can help you become the Chief Legal Officer of your business. Don't miss out on this eye-opening episode with Paige Griffith!
Links mentioned in today's episode:
Enroll in The Branding Business School
Shop The Legal Paige's Contract Templates
Follow The Legal Paige on Instagram
To view the previous show notes for this episode click here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Get ready for today’s episode with confidence guru and mentor, Michele Gustafson. Imposter syndrome is something we all struggle with at times but in this conversation with Michele you will learn the tools you need to conquer these internal battles. Sharing profound insights from her bestselling book, Show Up Confident, Michele emphasizes the importance of hope, resilience, self-belief, and inner strength in our journey to personal and professional growth. She encourages us to view confidence as the bedrock of all our endeavors and to take charge of our self-belief. This episode originally aired in November of 2021, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator, Michele.
Imagine being able to dismiss the nagging voice of imposter syndrome, build a commanding professional online presence, and create a personal brand that resonates with your values. Michele unravels this reality as she discusses the power of a professional online persona in boosting business confidence. We delve into the significance of understanding our values to overcome imposter syndrome and highlight the importance of seeking expert advice in image consulting to align self-confidence with outer presentation.
Finally, we explore the importance of self-validation and recognizing our value. Michele underscores the dangers of seeking external validation and the need to align our lives with our passions and unique gifts. We also touch on the significance of self-care and balancing business with personal life, emphasizing the need for realistic expectations and setting boundaries. Join our enlightening conversation with Michele Gustafson and find your path to conquering imposter syndrome and boosting your confidence.
Links mentioned in today's episode:
Enroll in The Branding Business School
Visit Michele's Website
Follow Michele on Instagram
BrandWell’s Mission & Vision Worksheet
To view the previous show notes for this episode click here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Learn from the woman who’s strategies and mentorship led to a 200% increase in my average monthly income. This episode with Gwen Tinsley originally aired in September of 2021, but in celebration of The Branding Business School opening, we are featuring this popular episode with TBBS educator, Gwen.
When this episode was recorded, Gwen was the director of sales at Practice Promotions, but she now has her own sales consulting business, Grit & Tenacity. In the episode, Gwen openly shares her personal journey into the world of sales, including her initial avoidance due to negative perceptions and her eventual realization of the power of selling. She provides invaluable insights on the process of selling and scaling businesses, and shares advice on how to handle getting ghosted.
Throughout the conversation, Gwen guides us through various key aspects of successful selling. From exploring the universal nature of selling, the importance of a mission and value statement, to crafting an effective sales funnel, Gwen generously shares her expertise. She also emphasizes the necessity of validating a product or service before scaling, and how understanding the true needs of your potential customers can lead to more meaningful connections and successful sales.
Our conversation with Gwen doesn't stop at just selling, but also covers how entrepreneurs can create their own marketing and sales departments. She gives practical advice on lead capture, relationship nurturing, and the art of asking the right questions. Gwen even shares her own follow-up strategies and emphasizes the importance of maintaining confidence in the sales process. Whether you're an entrepreneur or simply interested in the sales process, this enlightening discussion with Gwen Tinsley is not one to miss.
Links mentioned in today's episode:
Enroll in The Branding Business School
Gwen Tinsley Consulting
Follow Gwen on Instagram
Gwen’s FREE Client Prep Call Worksheet
BrandWell’s Mission & Vision Worksheet
To view the previous show notes for this episode click here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Wondering how to make your email marketing stand out? Get ready to meet Rebecca Shostak, co-founder of Flodesk, the game-changing email marketing platform that's helping creative entrepreneurs revolutionize their communication with their audience. In our enlightening discussion, Rebecca shares her entrepreneurial journey, from her roots in Silicon Valley to building Flodesk—a company that has over $20 million in annual revenue, all without a drop of venture capital.
Dive into the heart of our conversation as Rebecca sheds light on the unique differentiators that have made Flodesk a star in the competitive industry of email marketing. Listen as she deciphers the complex world of list building and uncovers the secret to nurturing a small email list to yield big wins for your business. Discover the Flodesk philosophy that is all about creating a beautiful, on-brand email experience without the technology tussles by putting your brand first.
As we journey deeper, Rebecca shares an invaluable formula for successful email marketing, and reveals why building an email list is important for conversion and sales. As we wrap up, Rebecca offers listeners an opportunity to experience Flodesk for free. So, tune in to this episode of The Branding Business School Podcast and arm your brand with actionable email marketing strategies. You don't want to miss this one!
Links mentioned in this episode:
Enroll in The Branding Business School!
Save 50% off your first year of Flodesk using this link!
Follow Flodesk on Instagram
Flodesk Insider Facebook Group
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
In today’s episode, Victoria is sharing the nitty-gritty details of how The Branding Business School takes a different approach to traditional education related to starting and scaling a business. Tune in to find out what TBBS is, who it was created for, and who should NOT enroll in this course.
If you have been wondering if The Branding Business School is for you, you’re not going to want to miss this episode!
Get ready to revolutionize your business perspective and leverage your branding from a fresh, innovative angle because The Branding Business School is officially OPEN for enrollment for the FIRST TIME EVER!!
Inside this 10-module course, we equip you with the tools, insights, and strategies to not just start, but indeed, scale your business with a powerful brand.
ENROLL FOR THE BRANDING BUSINESS SCHOOL HERE!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
In this episode Victoria is embarking on a mindfulness journey with her guest, Theresa, a certified mental performance consultant and CEO of Theresa Marie Consulting. They discuss everything from her sport-influenced upbringing to the science behind stress to how to increase productivity. Theresa brings her experience as a collegiate athlete to the table, shedding light on the crucial skills of adaptability, vulnerability, and resilience that were honed on the field. She emphasizes the importance of mental toughness and the similarities between entrepreneurs and athletes, such as the need to take risks, set lofty goals, and manage high levels of stress.
Listen in as they explore the power of time blocking and how it can be leveraged to increase productivity. Theresa underscores the significance of focusing on one task at a time, and how understanding our circadian rhythms can help us identify our peak productivity hours. But, it's not all about the grind. They also talk about the need to identify and address burnout and stress. Theresa shares her insights on recognizing emotional patterns, utilizing recovery tools like exercise and meditation, and the importance of rediscovering our purpose.
The conversation continues with mental preparation for optimal performance and the unexpected benefits of boredom. Victoria and Theresa cover the four key components of mental readiness - sleep, nutrition, mindfulness, and self-talk. They also discuss the challenges posed by digital distractions and the importance of awareness to prevent burnout. Theresa wraps up by sharing the power of branding in scaling her business and how embracing boredom can spark creativity. Don't miss out on these game-changing insights!
Links mentioned in today's episode:
Join the Branding Business School Waitlist!
Theresa Marie Consulting
Follow Theresa on Instagram!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Ever felt confused or overwhelmed by the numerous misconceptions surrounding pregnancy, birth, and postpartum? Well, you're not alone. Join Victoria as she unravels the truths with Skyler Jacobs, a certified nurse midwife, and founder of Well and Worthy Co. Skyler passionately shares her journey into midwifery, and how her personal mission is to make a positive impact on women's experiences during childbearing. Learn about her course, Movement Through Labor and Delivery, aimed at educating women on childbirth and preparing their pelvic floor.
Their conversation takes them through various misconceptions about pregnancy, from the idea that pregnant women shouldn't be active, to misconceptions about the foods they should avoid. Skyler also demystifies beliefs about labor, including the use of epidurals, and the notion that once the water breaks, the delivery clock starts ticking. She offers a fresh perspective on postpartum care, focusing on the importance of postpartum rehabilitation and understanding the difference between postpartum blues and postpartum depression.
Listen in as Skyler also discusses the significance of preparing for labor and delivery. Discover how intentional movements can open up the pelvic inlet, mid-pelvis, and outlet during delivery, and how this can ease the labor and delivery process. So, join them on this eye-opening episode as they empower and educate women on the journey of childbearing. You’re going to walk away with a wealth of knowledge that will empower you through your journey of motherhood.
Links mentioned in this episode:
Join The Branding Business School Waitlist!
Follow Well & Worthy Co. on Instagram
Well & Worthy Co. Website
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Listen in as Victoria catches up with her long time friend, Courtney Garrett, a dynamic entrepreneur with an inspiring journey of building two successful businesses. In this engaging chat, Victoria and Courtney take a behind-the-scenes look at Courtney’s most recent venture, Peasprout - an online children's boutique. They navigate through the realities of running an online boutique, especially in a post-COVID world, with Courtney generously sharing her lessons, mistakes, and victories. As a loyal customer herself, Victoria can vouch for the quality and service that Peasprout delivers.
The conversation also takes a look back to their humble beginnings and how they met in a mastermind group. They reminisce about the invaluable role it played as a catalyst for both of their respective businesses and the significance of having industry experts to freely share advice and guidance. Courtney opens up about her transition from a corporate job to a full-time photographer, leading to the creation of a six-figure photography business within two years.
Finally, they dive into the intricacies of launching and scaling an online business. From discussing the crucial stages of researching manufacturers and vendors to obtaining necessary licenses and formulating marketing strategies, they leave no stone unturned. They touch upon the challenges of juggling motherhood and entrepreneurship and how community and expert advice have been key in navigating these challenges. So tune in and join them on this entrepreneurial journey packed with real-life experiences, challenges, successes, and lessons.
Links mentioned in today's episode:
Join The Branding Business School Waitlist
Visit Peasprout's website
Follow Courtney and Peasprout on Instagram
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Discover the secrets to setting your business apart in this insightful episode! Listen in as Victoria explores the concept of brand differentiation, using renowned brands like Chick-fil-A and Warby Parker as examples of companies that have masterfully carved out their unique differentiators. Victoria dissects how these companies, and others like them, leverage their unique strengths and deep understanding of their target audience to stand out in a crowded marketplace.
As the episode progresses, Victoria shares the story of her own web design business, Brandwell, and what differentiators she leaned into to create her current customer base of serviced based, female entrepreneurs. Whether you're just starting or looking to reposition your brand, this episode offers invaluable lessons and actionable steps to help you on your branding journey.
Join The Branding Business School Waitlist here!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Jessica Randolph and Amy Schols, from How To Buy A House Class, join Victoria in a conversation about real estate, entrepreneurship, and of course, branding! Jessica and Amy are a dynamic realtor duo from Nashville, Tennessee. They've noticed that many potential homeowners lack access to straightforward and accurate information about the home buying process. Listen in as they share their story behind the creation of their 'How to Buy a House' class - a free, in-person educational course aimed at simplifying the complex world of real estate for first-time buyers. We cover their individual backgrounds, how they teamed up, and why they chose to buy their own homes in their early twenties.
Finally, we debunk some of the common myths surrounding house buying, entrepreneurship, and motherhood. Jessica and Amy share some success stories from their clients and offer valuable insights into the real estate market. They discuss their brand's expansion and how they've managed to take their home-buying class to new heights through strategic branding and partnerships with realtors across the country. You won't want to miss this episode if you're thinking of stepping into the real estate world or even just looking for your first home!
Follow How To Buy A House Class on Instagram!
Listen to the How To Buy A House Podcast!
Join The Branding Business School Waitlist!
Save 50% off your first year of Honeybook
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
This episode is not just about pricing - it's about saving you and your client's time and generating more qualified leads. Today Victoria dives in with 4 reasons why displaying your pricing on your website is a non-negotiable for her. Whether you’re hesitant about disclosing your prices or simply curious about what the benefits could look like as a serviced based provider, you’re going to want to listen to this episode. By the end of this you might have a different perspective on displaying your pricing on your website.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Join us in celebrating our 100th episode! We're joined by Brittany, Victoria’s sister, for a recap on Circle Day at Squarespace headquarters and some rapid fire Q&A that you, the listeners, submitted.
Some of the questions we answered were how to overcome the fear of public speaking, how to overcome imposter syndrome and speak as an “expert” on a topic, what Victoria would do differently if she could start BrandWell over again, and favorite softwares to use besides Squarespace for your business. This episode is packed with experiences, insights, and tips you don't want to miss!
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
This episode is an honest conversation about sales with Lauren Stinner. We talk about how Lauren started taking sales calls for BrandWell Designs and two big hurdles that she’s had to overcome with selling. We dive into how to sell with confidence, and also how to protect that confidence and move forward even after you receive a negative review.
Lauren Stinner is BrandWell Designs's COO and has taken on the task of sales calls since last year. Lauren chats about how she converted her first sales call she took, even with no formal training, and also how the additional training she received after that has helped her continue to sell with confidence. Lauren enjoys connecting with people on the sales calls and has even connected with a handful of fellow Swifties. Naturally, Taylor Swift does come up in conversation throughout this episode.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 35% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
Join us for another inspiring episode as Anna Brakefield, the co-founder of Red Land Cotton, reveals her remarkable American success story alongside her father, Mark Yeager. At Red Land Cotton, the three truths at the core of everything they do are: being family owned, American made, and focused on heirloom quality. Their direct-to-consumer company offers quality cotton products that were made with the cotton grown directly from Mark’s farm and manufactured exclusively within the United States.
In this episode, Anna shares how both her and her father took the idea of Red Land Cotton and turned it into an impressive $11 million scaling company. Gain deep insights into the larger mission behind their company and immerse yourself into the experience of a truly All-American manufacturing company. Tune into the full episode to draw inspiration from Anna’s journey, and witness the unfolding of an exceptional American success story.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.
Save 35% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link!
As female entrepreneurs, we have a lot on our plates. It’s time to be strategic in the way you show up for your business. In this episode, Victoria shares her 7 secrets to charging more while working less. She’s learned from her experience with leveraging the power of branding and understanding her brand positioning that by charging more for her services, it’s allowed her to give her clients a better experience.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Rachel Rouhana founded Haute Stock, the first styled stock photography membership for women entrepreneurs. She is here to share with us how motherhood led her to create her own business and how she went from starting a luxury chocolate favor company to creating what’s now a wildly successful stock photography membership.
Haute Stock is a subscription-based business model that serves women entrepreneurs, to help them build brands, build businesses, and create financial freedom. As the first styled stock photography membership, Haute Stock paves the way to provide unique, aesthetically beautiful, cohesive collections for a wide variety of industries.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Three years ago I sat shaking behind a computer screen as I Skyped my boss to tell him I was leaving. Now I'm headed to New York City to speak on the main stage at Squarespace HQ. I've reached my goals FAST and I'm sharing the secret how in this episode of The Branding Business School Podcast.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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We all need to learn how to scale our businesses without sacrificing our sanity. Today on theThe Branding Business School Podcast, Holly Haynes, founder of Crush the Rush, shares great insights on how to create simple scaleable offers and systems to grow multiple 6 figures businesses without relying on the social algorithm.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Can't remember the last time you got an organic lead through your website? It's time to stop relying on social and to get serious on what SHOULD be the most powerful selling tool for your business. Tune in to learn the 3 most common reasons why websites underperform and start making simple updates to your site today.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Virginia Frishkorn is no stranger to success but her journey to the top has held more trials than most. Founder of Bluebird Productions, Aspen Picnic Company, Bluebird In A Box and Partytrick, this serial entrepreneur has built incredible resilience as she's started and scales numerous companies despite a difficult divorce and the death of her father.
An entrepreneur from a family of entrepreneurs, Virginia was taught to keep dreaming bigger. If she could pitch it, she could do it. Her latest venture, Partytrick, is the first subscription-based party planning platform that features user-friendly tools for anyone to organize the perfect celebration for any occasion. As a single mother of two who splits her time between two cities, Virginia’s busy lifestyle is fueled by her drive to create authentic moments of connection.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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I'm back with a new season of the The Branding Business School Podcast (formerly known as The BrandWell Podcast) and have some major life updates to share with you today.
Tune in to learn where I've been, why I took nearly 7 months off of podcasting and what life is looking like these days with two kids, a new house and the launch of a brand new business, The Branding Business School.
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/episode92.
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For show notes, head to www.thebrandingbusinessschool.com/thepodcast/
Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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If you or a loved one own an Etsy shop, this episode is for you. Victoria covers 5 incredibly convincing reasons why you need both an Etsy storefront AND a website.
For show notes, head to www.brandwelldesigns.com/thepodcast/
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Tune into this interview that originally aired on the Profit Priority Podcast with LoriAnn Kuntz. Victoria and her bookkeeper chat about the demands of running a business with young children, and the highs and lows of working motherhood.
For show notes, head to www.brandwelldesigns.com/thepodcast/
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You heard it here first! BrandWell is looking to add two new designers to it's all-female team and it might just be you. Not a designer? Share this 5-minute episode with your design-friends who might be interested in a fun, remote, part-time position with quarterly brand shoots and annual designer retreats.
Current Openings: Brand Designer, Shopify Designer
Apply Here: https://www.brandwelldesigns.com/apply
For show notes, head to www.brandwelldesigns.com/thepodcast/
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What do Lululemon, Chanel, Prada, Gucci, and other notable luxury brands have in common? Tune in to find out what makes a brand high-end and how you can achieve this with your branding as well.
Learn more about BrandWell
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For show notes, head to www.brandwelldesigns.com/thepodcast/
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One of the most critical, if not the most critical things to do before you brand your business is to consider the customer. The problem is, many people build their brand before they ever have paying customers and in turn they build their brand solely off of their own likes and interests. Whether you have paying customers or you're launching off of an idea alone, this episode will teach you how to consider the customer to build a powerful brand.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode87.
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For show notes, head to www.brandwelldesigns.com/thepodcast/
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Want to know what my maternity leave ACTUALLY looked like? In this episode the BrandWell Podcast, my COO, Lauren Stinner, shares how she climbed the ranks from junior designer to COO in a short amount of time and how her interim position during my maternity leave turned into a full-time job. Tune in to hear from this unbelievably gifted 24-year-old.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode86.
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For show notes, head to www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
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Today's episode shares a life lesson for every entrepreneur. The things you've done in your business to get you where you are today are not the things that are going to get you to where you want to go. In other words, what got you here, won't get you there.
You have to continually adapt as increasing complexities are created as your business and your work continue to reach more people.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode85.
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For show notes, head to www.brandwelldesigns.com/thepodcast/
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Ever wondered what the future of influencer marketing will look like now that everybody and their mother are becoming an influencer? My guest and long time PR strategist, Carolyn Sutton, shares with us the behind the scenes of the evolution of Influencer Relations and where it's headed in 2023.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode84.
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Can you state your mission statement without reading it? If the answer is no, you HAVE to tune in!
In this episode, Victoria shares the importance of knowing your company's mission, vision and values early on and how it changes the whole trajectory of your entrepreneurial career.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode83.
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We're kicking off Season 5 with a hottake on rhythms, resolutions, and the reality of running a business from home with young children.
Victoria shares her thoughts on why resolutions are good, why rhythms are necessary and what to do when your reality makes both resolutions and rest difficult.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode82.
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How fitting that I'm releasing my birth story with Reagan on her due date! My sweet baby was brought into the world abruptly 3 weeks ago due to a diagnosis of severe ICP (Intrahepatic Cholestasis of Pregnancy ). Tune in to find out more about the liver disorder I developed in pregnancy as well as my positive induction story that brought our sweet 6lb 9oz baby to us 20 days early.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode81.
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Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company, where she helps founders get clear on their message and turn their website into a full-time sales machine.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode80.
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We all know by now that looks matter and the aesthetic of your brand and website is important. But have you ever considered the flip side to that coin?
What if I don’t prioritize my logo design? What if I keep my DIY website for another year or two?
In this episode, Victoria and Senior Designer for BrandWell, Libby Arnold, discuss the cost of bad design and why you might want to rethink your decision to push off branding and professional web design any longer.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode79.
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After bartending her way around the globe, Factory45 founder, Shannon Lohr, dove headfirst into the world of entrepreneurship by creating her own fashion line. Her experience developing a product is what eventually led her to start an online business school for idea-staged entrepreneurs looking to launch their sustainable fashion brand.
In today's episode, Shannon covers how to go from idea to product in a way that ensures success.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode78.
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We've all heard how powerful Pinterest marketing can be but where do we start? Allie Rae, the founder and CEO of Dream Social House, shares all the industry tips on how to get started with Pinterest.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode77.
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Starbucks, Lululemon, Stanley... what do all of these brands have in common? Their customers are doing their marketing for them. In today's episode, Victoria breaks down 5 ways to ensure that your customer base becomes your marketing team.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode76.
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On the eve of my 30th birthday, I'm sharing 30 milestones that have helped shape who I am today. From struggling with anxiety to launching a successful business, this episode covers all of the major life events that took place from 0 to 30. Enjoy!
For show notes, head to www.brandwelldesigns.com/thepodcast/episode73.
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In this bonus episode of The BrandWell Podcast, I share a recap of our second annual designer retreat in Georgia! Tune in to find out what we did, who got promoted, and why I'm giving up my role as COO of BrandWell.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode74.
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n this episode of The BrandWell Podcast, Kat McCoy shares her journey of how she took a severance package from her old boss and used it to fuel her passion project- a professional jewelry shopping business. Kat is the owner of Best Kept Jewelry Concierge. As an engagement ring expert and personal shopper for fine jewelry, she helps private clients source and make the perfect piece of jewelry for milestone occasions.
For show notes, head tohttps://www.brandwelldesigns.com/thepodcast/episode73.
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In this episode, Victoria takes you behind the scenes of what goes into planning for a company retreat. She's answering all of your biggest questions surrounding why and how to host a retreat for your team, no matter how small or large.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode72.
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In this episode, Victoria shares the 10 ways she's preparing for maternity leave as she gets ready to welcome her second baby girl in November. If you're a service-based business owner looking to take time away from work without literally or figuratively shutting your doors, this episode is for you.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode71.
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Getting legally legit doesn't have to be scary or overwhelming. Paige Griffith from The Legal Paige joins me on the podcast today to discuss everything from how to set up your business legally, what to include in your client contracts, whether or not trademarking is necessary, and so much more that can and will eventually save you thousands of dollars and help you scale and protect your business the right way.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode70.
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Branding and messaging are a little bit like dating apps. When you're scrolling, the first thing you see is their picture. You swipe right because of that initial attraction. Enter> branding. Your brand is that initial lead magnet that attracts your target audience.
However, to continue the relationship, there needs to be some sort of an emotional connection. In comes your brand's messaging. Tune into learn all about the parallels of dating apps and branding.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode69
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What if we actually understood that likes don't always equate to sales? What if rather than spending hours a day on social media, we invested some of that time into developing more lead sources that would help us increase our revenue with or without Instagram.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode69.
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Entrepreneurship runs in the family and today you'll hear from my very own sister, Brittany Matheson, on how she started a pop-up salad shop in Greenpoint, NY.
With a non-existent marketing budget, Brittany and her business partner, Arya, have spent the last year leveraging the power of community to build their brand and sell an average of 100 salads per day!!
For show notes or links mentioned in today's episode, click here.
To learn more about Eden's, click here.
To follow BrandWell on Instagram, click here.
My husband, James, and I have some exciting news and we are so excited to finally share it with you! Tune in for a life update, what's next for the podcast, and a BIG (or little) announcement from me.
The Director, the Socializer, the Relater and the Thinker... these are the four primary types of buyers and it's important that you know what they're looking for when they land on your website or read your emails. By knowing the different buyer types, you can strategically craft your copy to resonate, relate, convince, and SELL!
Click here for show notes.
Visit www.brandwelldesigns.com
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As a business owner, it's imperative that you learn how to handle upset customers early on because what you do with their feedback will make or break your business in the years to come. In this episode, I cover everything from:
- How to spot red flags to better avoid upset clients
- What to do and say when things go south
- How to use upset clients to better your business
- How to appease your client while still maintaining respect for yourself and your business
For show notes, click here.
What if we stepped away from social media and it didn't hurt our business? What if we were able to put our phones down and capture moments with our hearts rather than our cameras? My guest and lifelong friend, Suzy Collins, joins us on the podcast for an inside look on why business owners NEED to take breaks from social media and how to do so in a way that allows them to still show up for their clients.
For full show notes and links mentioned in today's episode, click here.Follow BrandWell on Instagram.
“Do you want to continue on this side hustle sort of hobby path? Or do you want to create a career and a business that is going to grow and thrive and at the end of the day is going to bring you income and success that you are deserving and worthy of? You need to change your mindset because you are a legitimate business person. And you need to treat yourself as one, first and foremost.” - Kelsey Hogan
Follow BrandWell Designs on Instagram, Facebook, and PinterestRead full show notes and grab episode links here.
What if you could change the way you feel about yourself for good and transform all your self-doubt into confidence, courage and motivation? What if you were crystal clear on where you want to take your career and how to get there?
In this incredibly inspiring episode, Danielle Cobo shares exactly how she left her job in corporate America to not only pursue but create her dream job.
For show notes, click here. To visit Danielle's website, click here.
You submitted your questions and I'm answering them ALL on this Q & A podcast episode. Here's a list of questions submitted for this episode:
- How/where do you license fonts for your designs?
- How often should you update your website?
- How do you have time for hair and makeup with a toddler?
- How do you attract customers without being pushy or annoying?
- How much time and energy do you put into growing your Instagram page?
- How did you know it was the right time to hire/how did you find the right people?
- What do you do to combat burnout as a busy entrepreneur?
- Do you have help keeping your house clean or do you do it yourself?
I answer all of these and more on the podcast. Enjoy!
For show notes> www.brandwelldesigns.com/thepodcast/episode60
Kelly Stumpe (aka The Car Mom) is disrupting the auto-sales industry one online car tour at a time. Kelly was raised in the automotive industry and began working at her family's BMW dealership in 2016. When she and her husband started a family, she didn't see a practical way to make car sales and motherhood mesh. So she took her knowledge online and started reviewing cars for other moms so that they could make more informed decisions from the comfort of their home without having to find childcare so they could go to a dealership.
For show notes and links mentioned in today's epiosde, head to www.brandwelldesigns.com/thepodcast/episode59
To follow Kelly on Instagram, click here.
Unpopular opinion alert!! My guest today is my very own bookkeeper, LoriAnn Kuntz. We break down some of the lies we are being told about money as it relates to entrepreneurship and building a successful business. From manifestation to 20k months, LoriAnn and I hope to encourage a weary group of women, struggling to keep up with the Jones'.
For Show Notes and special discount codes, head to https://www.brandwelldesigns.com/thepodcast/episode58
Links mentioned in today's show:Heart & Hustle episode on manifestation
Today we're talking all things brand photography. Why it's important, what it can do for your business, how to prepare for your next shoot, and common mistakes to avoid when taking brand photos for your business.
My guest, Melissa Douglas, is a Detroit based brand photographer who scaled her business from $0-$150k in 12 months time and she shares her secrets and advice on how you can do the same.
Save 50% off your first year of Honeybook here.
For show notes, click here.
Did you know that Starbucks generated $25 billion dollars in annual revenue in 2019 while human trafficking generated more than $150 billion in the same calendar year? My guest today, Jennifer Olson, opens up about the atrocities happening around the globe and right under our noses.
"Cheap products always come at a cost to someone else." In this episode, Jen shares how we as business owners and consumerisms can make small changes that have global impact.
For show notes or links mentioned in today's episode, click here.
I like to go against the grain when it comes to how I invest in my business. In today's episode, I share the two areas where I spend the most money in my business to bring about the greatest return. Psst- it's not paid ads or social media marketing!
For show notes click here.
Save 50% off Honeybook here.
Building a business is hard but try doing it with a newborn and in the middle of a global pandemic. This is the story of Austin Baby Co founder, Kelly Buller. Kelly opens up about how she got her silicon baby products into Nordstrom, Target, and every Container Store in the country in less than two years, while also navigating the challenges that come with having a baby with special health needs.
For show notes or links mentioned in today's episode, click here. To learn more about Victoria and her company, BrandWell, click here.
Come behind the scenes of my 6-figure website design agency and find out what worked, what didn't, and everything I learned along the way.
It's time to talk numbers, hiring, where I struggled, where I thrived, and all things scaling a business. Learn from my last 365 days and join me in launching Season 3 of The BrandWell Podcast!
At this time in the year, it’s easy to want to hit pause on work and mentally check out until 2022 makes its debut, but I want to encourage you- from one entrepreneur to another, keep going.
Many will start businesses fast but only a few will finish strong. I want to be one of the few and I hope you'll join me. Tune in for motivation and encouragement to make the last 37 days of 2021 POWERFUL!
For show notes or to shop our Black Friday sale, visit www.brandwelldesigns.com!
How will we every stand out from the competition if we keep copying what they're doing? In this episode, I'm sharing 3 simple ways that you can make your brand stand out from the crowd and set yourself up as the only option for buyers in your market.
For episode show notes, head to www.brandwelldesigns.com/thepodcast Save 50% off your first year of Honeybook with this link!
Grab your holiday drink from Starbucks because today's episode will not disappoint! I'm sharing practical ideas for how you can create relevant content and promote your business during Thanksgiving, Black Friday, Christmas, and New Years.
The holiday season is the perfect time to get your business in front of new audiences and create a loyal community with your existing audience.
In the spirit of giving, take 50% off your first year's subscription to Flodesk (the female entrepreneurs must-have email marketing system)here**.
Shop our ridiculously good BLACK FRIDAY SALE at www.brandwelldesigns.com/blackfriday !**
A former night nurse turned fashion entrepreneur, my guest Paige Howell, never would've imagined that her life would look the way it does today with a brick and mortar boutique, a thriving e-commerce business, and four children.
Paige shares how the bigger risks she took in life and business led to the sweetest rewards. Tune in to be inspired, motivated and touched by Paige's powerful story.
For episode show notes or to find any links mentioned in today's episode, click here.
If imposter syndrome rears its ugly head into your life and business more than you'd care to admit... hit play, my friend.
You are not alone in your feelings of "not enough-ness" and my guest, Michelle Charles Gustafson, helps break down how to truly show up confident and kiss imposter syndrome goodbye forever.
For show notes, head to www.brandwelldesigns.com/thepodcast/episode47
DIYing your website can save you a lot of money up front, but what if your DIY is costing you sales in your business? In this episode, we cover the 5 most common website mistakes that people make when DIYing their site and how to avoid them.
Save $50 off your Squarespace template with the code "PODCAST" when you shop here.
For show notes and to learn more about this episode, head to www.brandwelldesigns.com
Marketing strategies don't have to be complicated. My guest today is Katrina Aronson, a marketing strategist and business coach who specializes in helping entrepreneurs cut the confusion and develop clear and powerful marketing strategies that actually work.
It's time to stop throwing spaghetti at the wall hoping it sticks, and to start executing a clear and concise strategy that will drive growth for your business.
Episode Links:Save $50 off our templates or Squarespace course with code "PODCAST"
Visit Katrina's website
Visit BrandWell's website
Did you know that 72% of customers won’t take any action unless they've read reviews? Having positive reviews for your business can drastically increase your sales! This episode covers how to go about getting positive reviews for your product or service-based business.
Still not convinced that reviews are all that important? Here are a few more stats.
- 95% of customers read reviews before they buy something - Spiegal
- 93% ready reviews for local businesses to determine it’s quality - Bright Local
- When a product gets 5 reviews, the likelihood of it being purchased goes up 270% - Spiegal
To learn more about Victoria or BrandWell, head to www.brandwelldesigns.com
On today's episode, you'll hear from my very own Virtual Assistant, Heather Tormey! Heather shares how she started her VA business, what type of work she does to help busy entrepreneurs get time back into their days, and how she markets her business to get new clients.
Whether you're considering hiring a VA or maybe you're interested in becoming a Virtual Assistant, you are going to walk away from this episode with tons of actionable takeaways to help you take the next step.
For show notes, head to www.brandwelldesigns.com
I recently hosted a designer retreat for my team where we all got together under one roof for a few days to strategize, socialize and plan for the future of BrandWell.
In this episode, I share why I decided to host a retreat for my small team, what the agenda looked like, and why I will 1,000% be doing it again next year!
For more information, head to www.brandwelldesigns.com
Join me for week two of this two-part series with my sales coach, Gwen!
I want you to know that selling doesn't have to be hard. There is an ethical way to present your offer to the masses and drastically scale your business and your income.
With more than 15 years experience in sales, Gwen Tinsley has seen it all. From antiquated sales funnels that no longer work, to modern-day selling through relationship-building, Gwen shares with us her best kept secrets on how to save, how to sell, and how to create the life you crave.
For show notes, head to www.brandwelldesigns.com/thepodcast
Hey entrepreneur- I see you. And I want you to know that selling doesn't have to be hard. There is an ethical way to present your offer to the masses and drastically scale your business and your income.
With more than 15 years experience in sales, Gwen Tinsley has seen it all. From antiquated sales funnels that no longer work, to modern-day selling through relationship-building, Gwen shares with us her best kept secrets on how to save, how to sell, and how to create the life you crave.
For show notes, head to www.brandwelldesigns.com/thepodcast
Buckle up for 50 minutes of money talk with my very own CPA, Brittney Suttle. Brittney specializes in helping female business owners earn more, save more, and eventually pay themselves more as entrepreneurs.
Here's a quick summary of what you'll find in this episode:
- Two of the most common money mistakes small business owners make
- Spenders vs. Savers and tips for both
- How to approach money with your significant other
- Write Offs 101
- New tax laws all business owners should be aware of
For full show notes or to grab any links mentioned in this episode, click here.
If you need help marketing your business or landing a second date with that person you've been crushing on, this episode is for you... JK JK- there won't be a ton of relationship advice in here but my guest, Nikki Nash, does share the incredible parallel between marketing and dating and why it's important to acknowledge the similarities as a business owner.
Nikki is an international speaker, a Hay House author of the book Market Your Genius, and in this episode, she teaches us how to woo customers through content creation and relationship building so that we can stand out in a crowded marketplace and get paid as the industry expert.
For show notes or any links mentioned in today's episode, click here.
Are you currently selling on Etsy and looking to move more product? This episode with Tracy and Robin from Salted Words will give you practical ways that you can level up your Etsy shop!
I promise you will be encouraged and inspired when you hear the story of how this mother-daughter team took what started as arts and crafts in their garage and turned it into a lucrative business that impacts the world around them.
For full show notes or any links mentioned in today's episode, click here.
A lot of entrepreneurs struggle with sales. We’re the creatives right? The dreamers, the visionaries and we hope and pray that if we build it, they will come.
Well you don't have to be in business long to realize that that statement simply isn't true.
In this episode, we cover:
- How to get comfortable with selling as an entrepreneur
- 3 ways to get prospects primed and ready to buy before you ever pick up the phone
- My fool-proof formula to a successful sales call
For full show notes, click here.
Some addictions are easier to spot than others but what do we do when our thumbs are constantly finding their way to that little purple app and there's no "Instagrammers Anonymous" to reach out to?
In this episode, my guest, Megan McQueen, shares the harsh realities of chasing fame on Instagram as an influencer and why she decided to delete her account after growing it to more than 50k followers.
Megan has since re-entered the influencer space with a new perspective and is coaching other women on how to choose this career in a healthy way.
In this episode, we cover:
- What caused Megan to delete her Instagram account entirely and start over
- How she approaches social media differently now
- 4 Unique ways to monetize your Instagram platform
For full show notes or to grab any of the links we mention in today's episode, click here.
Have you ever wondered what it's like to be an influencer with hundreds of thousands of people tuning into your daily life? Join Ashley (@tallblondebell) and I as we unpack what a day in her life looks like behind the scenes.
In this episode we cover:
- Giving up a "socially acceptable" job to become a full-time influencer
- What really goes into brand collabs
- Instagram husbands
- and more!
For full show notes or any links we discussed in today's episode, click here!
Welcome to week 4 of Influencer Month where I'm sharing exclusive interviews with some of Instagram's top influencers on what a day in their life actually looks like.
Today's guest is Lauren Thom. Lauren is a stay-at-home mom of 2 who discovered the fastest way to grow her Instagram account and build a side-hustle from home was through sharing relatable content using Instagram Reels.
Lauren shares her story of growing from 500 to almost 15k followers in a matter of months. For tips on how to use reels to actually move the needle for your business or side-hustle, tune in to today's episode!
Show NotesFor full show notes and links talked about in this episode, click here.
This is week 3 of Influencer Month on The BrandWell Podcast where I'm sharing exclusive interviews from some of Instagram's top influencers on what a day in their life actually looks like.
Today, I interview Christin Lewis on the dangers of Instagram as a highlight reel. Some of the topics we cover:
- How Christin went from being a special-needs teacher to full-time influencer
- The comments and DMs that made her re-think her approach to "influencing"
- The assumptions we make about influencers and whether or not they're true.
For full show notes and episode links, head to:www.brandwelldesigns.com/thepodcast/episode31
Pinterest puts too much pressure on women. At least that's what my guest, Mary Hollis Huddleston, believes and she is setting out to teach working women and moms how to ditch the DIY in exchange for delegation.
As one of Instagram's top Entertainment influencers (@mrssouthernsocial), and the founder of one of the largest luxury event rental companies in the south, Please Be Seated, Mary shares the art of outsourcing and how it can change your life.
This is Week 2 of Influencer Month on The BrandWell Podcast so you'll also hear the behind the scenes of how Mary runs her social media platform of more than 80k loyal fans, what she outsources as an influencer, and how she juggles two successful businesses with kids at home.
Episode Links:
"Take 50% off your first year of Honeybook"> https://www.honeybook.com/invites?code=brandwell
View full show notes and details about Mary's work and upcoming book launch here.
We all have questions when it comes to the whole Influencer thing...
- What do they do other than post on social media all day?
- Do they ever pay for the items they share about?
- How much money can you really make as an influencer?
- Do you have to have a bunch of "fake friends" to make it as an influencer?
- How do I grow my account without spending money on ads?
I asked @takemetotargetblog's Amanda Awtrey all of these questions and more on this episode of The BrandWell Podcast.
For full show notes and episode links, head to www.brandwelldesigns.com/thepodcast/episode29
What do you do when your twenties are rapidly vanishing and you’re totally unprepared for what’s next?
Cimber Cummings wanted, no needed to find out. And she discovered some seriously transformative ideas. Ideas to help you:
● Make your 20s the best they can possibly be
● Learn how to navigate all those … relationships
● Work through unmet expectations and learn to let them go
● Create more purpose, freedom, and fun than you’ve imagined
● Set yourself up to thrive in your 30sIf you're in your twenties (or maybe twenties at heart) then this episode will encourage and inspire you.
Continuing last week's conversation on work and motherhood, this episode is full of hope for working moms and how being a #mompreneur can actually refine you and make you better at both your job and as a mother.
Tune in for encouragement, real talk, and a few takeaways that I've had in my first 12 months as a work-from-home mom.
Episode Links:Save time and money with Honeybook! Click here for 50% off.
View episode show notes and photos of my sweet daughter on the blog here.
Have you ever felt torn between two callings in life? As a working mom, I know this feeling all too well. The tension between work and motherhood and wanting to do both well is a daily reality for my guest, Suzy Collins, and me.
Suzy is one of Knoxville's top photographers, an online educator, and a mom of two. In this episode, she opens up about the struggles she faces as a working mom and how she is able to fight off the feelings of doubt and negative self-talk that tend to take over when her plate gets too full.
If you're a working mom or simply feel pulled in one too many directions, this episode is sure to encourage your weary heart.
For show notes and links we discussed in today's episode, click here. To learn more about Suzy Collins or to see her brand new website designed by BrandWell, click here.
Starting a business while working full time is tough. My guest today shares 12 tips to building your business on the side of a full time job and setting yourself up for success so you can leave your job with confidence to run your own business.
Christine built her New York-based fashion marketing agency while working 16 hour days, 6 days a week with a "Devil Wears Prada" style boss. Deep in her heart, she knew she needed to go out on her own and be a light in an otherwise dark industry.
Christine's business has been featured in Yahoo, Elle, Today, CNN, and QVC to name a few.
For full show notes, head to www.brandwelldesigns.com.
**Episode Links:
Fashion Angel Warrior's Websitewww.fashionangelwarrior.com/Christine's Free Course for BrandWell Listeners**www.fashionangelwarrior.com/brandwell
Let's be honest, setting boundaries is tough. As entrepreneurs, we're all about the hustle and grind. The late nights and early morning are part of the package when you sign up to run your own business.
While that may be true, having boundaries is crucial if you're in it for the long haul. When we fail to set boundaries for ourselves or for our clients, we will burn out.
In this episode, Victoria shares common signs that indicate we need to set boundaries, how to set them and actually stick to them, and why setting boundaries will actually help you grow your business.
For show notes, head to www.brandwelldesigns.com.
In this episode of The BrandWell Podcast, Victoria's guest, Jen King (founder of Bloom & Press) shares here story of how she was able to get her product into 140 boutiques across the country.
For show notes and episode links, click here.
In this episode of The BrandWell Podcast, I interview the incredibly talented, Steph Weber. Steph is a marketing strategist, brand coach, and owner of The Weber Co, where she works with entrepreneurs to build revolutionary brands that disrupt their industry and make massive impact.
Today, we take a deep dive into a critical piece in any marketing strategy - identifying your audience avatar (AKA your dream client).
Steph breaks down the 3 different problems buyers face- internal, external, and philosophical- and helps us understand why we have to dig deep into these problems in order to effectively tap into the pain points of our target audience when developing a marketing strategy for our brand. For full show notes, head to https://www.brandwelldesigns.com/thepodcast/.
Episode Links:Meet Steph's audience Avatar, Kate
Save 50% off your first year of Honeybook
If you're hoping to hear about how I time-block my day into 30-minute increments and kick off each morning with a detox tea, sorry to disappoint ya! As a busy, working mom with a growing business, a team of designers, and a self-produced podcast, my detox tea looks more like a shot of espresso and my time-blocking is heavily dependent on my daughter's nap schedule.
In this episode of The BrandWell Podcast, you'll find less "do-this-every-day-and-you'll-be-successful" and more of a"whatever-works-for-you" mentality. I am all about grace and the freedom to be flexible in the difficult season of working from home with young children.
In today's episode, I share my best tips for staying organized, prioritizing what's urgent, and how to get started with outsourcing so that you can grow your business while still being present with your family. Enjoy!
The problem with marketers is that we think like marketers!
When you step back and think like a human; like a consumer, you realize how annoying some of these marketing strategies really are.
Customer and user experience is EVERYTHING these days, so make sure that you're not making these common marketing mistakes that are causing your clients and prospects to unsubscribe, unfollow, and forever abandon your brand.
To save 50% off Honeybook click here!
For more information and show notes, head to BrandWell Designs
Marketing is changing and it's changing fast. What once worked for your business won't work in the next few years as this new generation of consumers rises up. If you've gotten on social media anytime in the last couple of months, you've seen the controversy between Gen Z and their older counterparts, saying they need to ditch their side parts and skinny jeans and start rocking middle parts and bootcut (or even flare!!)
As a business owner, I know the importance of studying the style trends, buying habits, and psychology of each new generation of consumers.
Gen Z is likely going to change the landscape of advertising as the oldest of them are now graduating college and entering the workforce and we better pay attention.
Episode Links:
Save 50% off Honeybook
For full show-notes, visit BrandWell Designs
On this episode of The BrandWell Podcast, we share practical tips on how to make money from your website. No fluff, my friends!
Victoria interviews her top website designer for BrandWell, Alisha, on how to turn your website into a lead-generating machine. Learn how to DIY your way to website success with a mini crash course in SEO.
Victoria and Alisha lay the foundation of why it's so critical to have a website in 2021 and the dangers of relying solely on social media for your business.
For episode links and show notes, click here.
In today's episode, Victoria interviews expert course creator and Kajabi website designer, Aline Hoss. Aline has helped women launch courses with $20k, $30k, $50k, and even $80k in monthly revenue on their first launch!
Are these questions holding you back from launching a course?
- How do I choose my topic?
- What qualifications do I need to have?
- How do I price my course?
- Should I do a live launch or have it be evergreen?
If the answer is yes, then you need to tune into this episode. We cover everything you need to know on creating and launching a course from start to finish.
To learn more about Aline, visit her website, www.alinehoss.com. To view the full show notes and episode links including the FREE course creation checklist, click here.
In this episode, Victoria and her guest, Jenny Lee Hines, chat about the realities of hiring for business.
Whether you're considering bringing on your first full-time employee or simply wanting to hire a contract laborer to help with a project, Victoria and Jenny give you all the advice you need to make the right pick and to protect the reputation of your brand as you outsource.
Visit BrandWell Designs to learn more about Victoria and her business.
In today's episode, we're spilling the tea on all things social media and teaching you how to play by the rules to make the algorithm your best friend.
Victoria shares practical tips and takeaways on how to grow your following with QUALITY followers who engage with your content and flood your inbox with leads for your business.
Show Links:
See full show notes at BrandWell Designs
Suzy Collins Co Lightroom Mobile Presets
Are you wondering how to grow your side hustle when your full time job sucks up so much of your time? In this episode, Victoria interviews wedding videographer, Monika Garland, who shares how she balances her videography business on the side of her 9-5.
Monika booked 17 weddings in the first year of her side hustle and was scheduled to shoot 29 weddings before 2020 took an unexpected turn.
She shares with us how she got leads for her business with little to no experience and the valuable lessons she learned from her very first wedding .
After reinvesting 100% of her first paycheck into buying better camera equipment, Monika learned quickly how she could improve her process, elevate her experience, and charge more for her services.
For full show notes and links discussed in this episode, click here.
What is branding? Why is it important? How do I DIY my brand? Common branding mistakes...
These are all of the topics we cover in today's episode. Consider this your college course in Branding 101.
Victoria interviews BrandWell's brand and logo designers in this panel style Q&A.
For full show notes, head to www.brandwelldesigns.com.
Do you ever feel like you're getting into the game too late? The industry is too saturated or there's too many people doing what you want to do... Blogger and online business coach, Megan McQueen, shares a different perspective on blogging in 2021.
We cover everything from how to start, how to succeed, and what to do about Instagram's new Terms of Service.
Click here to save 60% on all of Megan's blogging courses with password "BRANDWELL".
For the full transcript and show notes, head to the blog at www.brandwelldesigns.com.
What if I fail? What will my friends think? What if I don't actually know what I'm doing?
Starting a business is scary! In this episode of The BrandWell Podcast, we cover the 4 most common fears associated with starting a business and how to overcome them.
For 50% off your lifetime subscription to Flodesk, click here> https://flodesk.com/c/35V9XC
For all show notes, head to www.brandwelldesigns.com.
Taking my side-hustle full time, having a baby, hiring contractors, and growing my business by 400% are just some of the major milestones of 2020. Tune in to hear all about what worked and what totally flopped for BrandWell this year and what I'm planning for 2021.
This episode will encourage you if you're just starting out in business or if you're intimidated by all of the entrepreneurs and influencers touting their 6-figure income on social media.
I get real and raw on the behind the scenes of running a business from home as a new mama. For show notes, visit www.brandwelldesigns.com.
Starting a business is scary. Starting a business when you're young is even scarier. On this episode of The BrandWell Podcast, Victoria interviews high-end wedding and event designer, Alana Futcher.
Alana started her business at just 21 years old and heard the word "No" a lot as a young entrepreneur. Now, she sees the beauty of starting her business young as she has years of experience under her belt and a portfolio of clients singing her praises.
If you're in the early stages of starting your business and are afraid of hearing the word "No" because of your age or inexperience, tune into today's episode!
Find show notes at www.brandwelldesigns.com
Are you in that side hustle season of life, muscling through the workday so that you can get home and work on the business that you actually
Is growing your side hustle to the point where you can leave your full-time job all you think about?
I’ve been there, friend. In fact, it wasn’t that long ago that I was working full-time and building BrandWell on the side. I am happy to share that I have since quit my 9 to 5, taken my business full-time, and scaled it to a team of 7 in just the last 2 years.
Tune in for practical steps on how you can do the same. This is an episode that will leave you feeling inspired, motivated, and ready to take your side hustle to the next level.
There are two types of entrepreneurs in this world- ones who stumble upon the entrepreneurial life after inventing a product… and ones who were simply born with a desire to start a business.
If you’re the latter, you’ve likely tried your hand at more businesses than one.
Such was the case for Libby, who started and grew many successful businesses, only to burn out and need time away before taking on the next endeavor.
On today's episode, Libby shares how her many business ventures lead her to where she is today and how she avoids burnout as a multi-passionate entrepreneur.
Grab your holiday cup from Starbucks because today's episode will not disappoint! Victoria shares practical ideas for how you can create relevant content and promote your business during Thanksgiving, Black Friday, Christmas, and New Years.
The holiday season is the perfect time to get your business in front of new audiences and create a loyal community with your existing audience.
In the spirit of giving, take 50% off your lifetime subscription to Flodesk here.
For more show notes, visit www.brandwelldesigns.com.
When is the right time to raise my prices as a small business owner? What if my leads dry up? How do I charge more for my service? These are all questions we answer on today's episode of The BrandWell Podcast.
If all of your leads are coming from social media and you're tired of having a website that provides zero value to your business, tune in to today's episode where Victoria covers 5 homepage must-haves to ensure that your website is captivating your customer's attention and persuading them to TAKE ACTION!
In this introductory episode, Victoria shares how she started her website design business from the ground up and how you can too with the practical advice that we'll be sharing each week on The BrandWell Podcast.