TrendSpotters Podcast Series: Recent Episodes
Candyce Edelen and PropelGrowth
TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C
Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.
Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.
Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.
Michael Brenner, CEO of Marketing Insider Group, joins Candyce for a discussion on how to take disqualified leads, nurture them, and generate new demand. Episode 005.
Matt Heinz, President and Founder of Heinz Marketing joins Candyce to discuss how an intense customer-centric mindset can increase sales and credibility. Episode 004
Amy Guarino, COO of Kyndi joins Candyce for a discussion of how a channel strategy is key to stimulating fast growth and diversifying revenue streams. Episode 003
Craig Rosenberg of TOPO Inc. joins Candyce for a discussion of the strategic value of an ideal customer profile. Episode 002
Carlos Hidalgo of VisumCx and Candyce discuss how customer experience can be a competitive advantage. Episode 001