You Are The Brand: Recent Episodes
Mike Kim
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
I don't remember a single bowl of the rice my mom made me growing up. That's exactly what's wrong with how most personal brands write and speak right now.
Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com
Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory
Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN
Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6
Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter
Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills.
Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com
Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory
Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN
Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6
Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter
Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
I was scrolling old photos of my masterminds and events on my phone when a question surfaced. Did I actually do right by the people who crossed my path? Here are three words for anyone in the business of helping people navigate these feelings: Wasted, spent, and offered. The third is the one very few of us ever name.
Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: https://quiz.mikekim.com
Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive (7-day accelerator), The Sprint (90-day strategy sprint), and The Advisory (6-month partnership). Application here: https://mikekim.com/advisory
Get my books: You Are the Brand (Wall Street Journal bestseller) — my book on personal branding and building a business around your name, your message, and your expertise: https://amzn.to/4gjyZFN
Own Your Brand, Own Your Career (with Andy Storch) — personal branding for career professionals who want to take ownership of their career from the inside out: https://amzn.to/4uQjit6
Subscribe to my newsletter: The Mike Kim Letter, a weekly letter on personal branding, messaging, and building a meaningful business in a post-AI world. Less about what you know, more about how you think. Subscribe here: https://mikekim.com/newsletter
Social Media Instagram: https://www.instagram.com/mikekim LinkedIn: https://www.linkedin.com/in/mikekimtv/
Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal development.
- Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
- Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment
📙 My WSJ bestselling book, You Are the Brand
CONNECT WITH ME
- Instagram: https://instagram.com/mikekim
- LinkedIn: https://linkedin.com/in/mikekimtv
- TikTok: https://tiktok.com/mikekimtv
- X: https://twitter.com/mikekimtv
- Facebook: https://facebook.com/mikekimtv
What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery.
- Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
- Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment
📙 My WSJ bestselling book, You Are the Brand
CONNECT WITH ME
- Instagram: https://instagram.com/mikekim
- LinkedIn: https://linkedin.com/in/mikekimtv
- TikTok: https://tiktok.com/mikekimtv
- X: https://twitter.com/mikekimtv
- Facebook: https://facebook.com/mikekimtv
Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine.
Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired.
In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill.
We'll get into:
- Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)
- What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand
- The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot?
- Why I wrote this issue with pencil and paper — and why it turned out infinitely better
- The one question to ask yourself this week: Where does your voice actually come alive?
This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era.
Read part 1, The Tabloidization of the Internet.
Part 3, The Great Letting Go, drops next week.
- Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
- Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment
📙 My WSJ bestseller, You Are the Brand
CONNECT WITH ME
- Instagram: https://instagram.com/mikekim
- LinkedIn: https://linkedin.com/in/mikekimtv
- TikTok: https://tiktok.com/mikekimtv
- X: https://twitter.com/mikekimtv
- Facebook: https://facebook.com/mikekimtv
Watch on YouTube »
In this episode, I discuss "The Tabloidification of the Internet"... my observations on mass media and how click-bait headlines influence public perception. This discussion encourages critical thinking and media literacy in a digital media landscape.
1:46 - Social media is the new supermarket tabloid 2:58 - How Buzzfeed and Upworthy created click-bait 5:18 - Not all views should count the same 7:15 - Click vs. Relationship 8:49 - A small action item to try this week
Subscribe to the Mike Kim Letter: http://mikekim.com/newsletter
📙 My WSJ bestseller, You Are the Brand: https://amzn.to/40Ntc2O
CONNECT WITH ME
- Instagram: https://instagram.com/mikekim
- LinkedIn: https://linkedin.com/in/mikekimtv
- TikTok: https://tiktok.com/mikekimtv
- X: https://twitter.com/mikekimtv
- Facebook: https://facebook.com/mikekimtv
(Watch on YouTube or read on my site »)
I've been going on something called an "Artist Date": a solo outing, once a week with your "Inner Artist," to something that feeds you creatively.
The idea comes from Julia Cameron's The Artist's Way, a book that's been sitting on my shelf for a year. I finally decided to go through with it.
A few links I mentioned, all in one place:
- The Artist's Way by Julia Cameron (get the hard copy) »
- Blackwing video by The Wall St. Journal (great storytelling) »
- Blackwing's site (you can't get these on Amazon) »
- Doug's Comic, Wait it Gets Worse »
- Lauren's site, laurendaviscreative.com »
- Rich Relationships: Create a Million-Dollar Network for Your Business by Selena Soo »
Recently, I presented at SXSW called You Are Still the Brand: What AI Can't Do For You alongside author, Ryan Levesque. Preparing together gave me a rare look at how someone I respect does their work, and it made me rethink a few things about my own process.
Here's what I learned about preparation, deep work, and why there's a huge jump between $1,500 Hamilton tickets vs. $15 improv tickets.
If you're interested in hearing about an upcoming training I'm planning to offer around writing and marketing your book, get on my waitlist below.
mikekim.com/writeyourbook
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- X (Twitter)
AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger.
In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever.
They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7.
If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you.
CONNECT WITH ME
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- X (Twitter)
Ryan Levesque built a SaaS company, had a life-changing exit offer fall apart at the 11th hour, and then realized something that shook him: he'd started hating his business, and as a result, he'd started hating himself.
What followed was a radical reorientation: making a public confession to his audience that none of his emails over the past seven years had actually been written by him, moving to a Vermont farm, and writing every word of his newsletter without AI.
This is a conversation about what it costs to take your voice back and why the unscalable things are the only real moat left in a post AI world.
RESOURCES:
- Ryan's newsletter »
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Your emails, posts, and captions sound generic because you shut off your real voice the moment you think you're supposed to sound impressive. You don't have a writing problem. You have a voice problem. I've spent over a decade as a brand strategist working with NYT bestselling authors and thought leaders, and I've found that nearly everyone falls into one of five voice types. This post may help you figure out which one is yours, and show you how to adapt it to any platform or situation.
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Take the Idea-to-IP assessment here »
No business strategy will solve a nervous system problem. In this episode, I break down Charlie Munger's inversion principle, a powerful identity framework from mental performance coach Lauren Johnson, and why the most successful people I've worked with are always the most teachable.
This is the inner game, and it matters more than any tactic.
CONNECT WITH ME
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- X (Twitter)
Take the Idea-to-IP assessment here »
Your inner voice powers everything: what you say, write, and how you show up. But most people try to force it louder instead of turning down the noise. In this episode, I cover how tracking behaviors, sorting ideas vs. notes, and building a simple capture system protects your original thinking and ensures you don't default to being a copy of a copy or a copy.
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Take the Idea-to-IP assessment here »
Most people think voice is just what you say or write. But there's a third voice that matters more than both: the voice of presence—what you emanate when people are around you. In this video, I unpack why developing all three voices is what creates real opportunity.
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Take the Idea-to-IP assessment here »
What does a day worth repeating actually look like? Today, I talk about getting punched in the mouth by January (literally ended up in the hospital), why AI is the Ozempic of thinking, and how I'm putting guardrails around my brain in a post-AI world.
If you're a hard-charging, high-achiever who defaults to being the engine instead of the architect, this one's for you.
CONNECT WITH ME
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- X (Twitter)
Take the Idea-to-IP assessment here »
One of the most common problems I see: experts doing everything right but not getting the traction they should.
Usually, it comes down to this: the right digits, the wrong order. You can have all the right numbers in a phone number, but if even one digit is out of place, you're not dialed in.
That's why I built the Idea to IP Score Assessment—a free 30-question diagnostic that shows you exactly where you are and what to focus on next.
CONNECT WITH ME
- Newsletter
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- X (Twitter)
div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 standard-markdown"> I spent last week in the hospital getting tests done after experiencing bad headaches. Everything came back clear, and I'm on the mend. While I was there, a line from Matthew McConaughey's book Greenlights kept coming to mind: "Can I live in a way that I look forward to looking back?" Sharing some thoughts on that experience and a few updates on what's coming up.
EPISODE LINKS:
- Join the waitlist for You Are the Brand Academy »
- Greenlights (book) »
CONNECT WITH ME
- Newsletter
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- X (Twitter)
I've spent years building a library that shaped who I am as a person and entrepreneur. From memoirs of obsessive creators to dark philosophy, relationship healing to marketing classics—these aren't just books I've read, they're books that changed me.
Here's my full list (with some comic books, YouTube channels, and newsletters thrown in): http://mikekim.com/booklist
CONNECT WITH ME
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- X (Twitter)
Watch on YouTube »
Read this episode »
One of the most important aspects of my business costs about $12 on Amazon. It's a cheap plastic 12 month calendar that I stick on a wall.
In this episode, I break down my entire annual planning system. I'll show you how I schedule big rocks (webinars, launches, events), build in proper runway and recovery time, and create the margin needed for life's inevitable curveballs.
I'm also sharing my five guiding principles for 2026: fewer commitments, stronger yeses, slower starts, deeper fulfillment, and cleaner endings. Whether you're in startup mode or ready to work less and create more, this framework will help you design a year that's sustainable, profitable, and fulfilling.
EPISODE LINKS:
- Join the waitlist for You Are the Brand Academy »
- Learning to Love Midlife by Chip Conley (book) »
CONNECT WITH ME
- Newsletter
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- X (Twitter)
Watch on YouTube »
Read this episode »
The past year has been a reckoning on work, grief, and self-trust. I reflect on the changes I made this year: what I built, what I cut, and what death clarified for me. This episode is about subtraction, nervous system regulation, and learning to live without numbing or chaos. I hope you find some of my learnings helpful.
EPISODE LINKS:
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Watch on YouTube »
Read this episode »
Welcome to that in-between liminal week and a half between Christmas and New Year's. Every so often we get lucky and score two weekends during this stretch, and this year is one of them.
This is one of my favorite times of the year. Despite the commercialization, this period is a rare cultural pause. A collective breath, if you will. For me, it's a time to live unarmored and to make peace with peace.
EPISODE LINKS:
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
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- X (Twitter)
Watch on YouTube »
Read this episode »
During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence.
(She thinks I'm an actual influencer, haha.)
We braved the winter weather and did an interview while walking towards the Museum of Natural History.
I always tell people that if you want to explain what you do, try explaining it like you're talking to a kid. Well, this is my attempt!
I could have explained it to her in way more complex terms and she would have understood me – she's a smart cookie. She asked me some pretty deep questions! But you get what I mean.
Reflecting on our interview, I realized it's really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords.
If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied:
- Ogilvy on Advertising - David Ogilvy
- The Boron Letters - Gary Halbert
- Advertising Headlines that Make You Rich - David Garfinkle
- Influence - Robert Cialdini
- The 22 Immutable Laws of Marketing - Al Ries & Jack Trout
- Great Leads - Michael Masterson & John Forde
- Tested Advertising Methods - John Caples
EPISODE LINKS:
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
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- X (Twitter)
Watch on YouTube »
Read this episode »
Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message.
In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world.
People don't buy from experts—they buy from humans they believe.
If you're tired of chasing trends and fighting for attention, this is the path forward: share your wisdom, not just your knowledge.
EPISODE LINKS:
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Watch on YouTube »
Read this newsletter »
I played (too many) videogames in college and often sank a lot of time into "character creation" – where you get to pick what kind of character you'll build for the game. Game developers knew players would obsess over getting it "right," so they built in something called a respec — a way to wipe your build, reassign your points, and start fresh without losing your progress.
Turns out, businessa and life can work the same way. Today, I share how I've been re-specing my own habits, business, and direction. You might be overdue for a reset yourself.
EPISODE LINKS:
- The Second Mountain by David Brooks »
- Ryan Levesque's Newsletter »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Watch on YouTube here »
I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful.
EPISODE LINKS:
- The Five Minute Journal »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for my Private Mastermind »
CONNECT WITH ME
- Newsletter
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- X (Twitter)
Watch this on YouTube »
In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters.
I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you.
EPISODE LINKS:
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for my Private Mastermind »
CONNECT WITH ME
- Newsletter
- TikTok
- X (Twitter)
Watch this on YouTube (recommended) »
Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.
If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook
- 02:44 The Role of a Book in Your Business
- 08:15 AI Has Shifted How Experts are Perceived
- 18:54 Crafting a Strong Book Proposal
- 24:26 Platform Audit and Marketing Strategy
- 30:05 Comparable Titles and Differentiation
- 35:35 Leveraging AI for Writing and Proofreading
- 39:36 Building Demand While Writing Your Book
- 49:21 Ways to Work Together and Final Q&A
CONNECT WITH ME
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Read this episode: mikekim.com/foundational-frantic
Watch this on YouTube »
This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).
My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.
Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.
My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.
Join the free training on Zoom »
LINKS MENTIONED:
- Join my newsletter »
- Register for the Creator School AI Summit »
CONNECT WITH ME
- Website
- TikTok
- X (Twitter)
*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:1b699b32-3feb-4109-a556-2d8ce4d5c683-3" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant"> Read this episode: mikekim.com/book-roi
Watch this episode on YouTube »
In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.
You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.
CONNECT WITH ME
- Website
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- X (Twitter)
Read this episode: mikekim.com/economy-of-meaning
Watch on YouTube here »
What if the next great economy isn't about money, content, or attention, but meaning? In this conversation, I unpack every major shift we've lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning.
It's a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where personal branding is going in the age of AI.
CONNECT WITH ME
- Website
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- X (Twitter)
Read this episode: mikekim.com/delete-and-replace
Watch on YouTube here »
Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces.
Some stories can only be released when you transmute them into something with material consequence—a book, a body of work, something that makes it all matter. If you've spent years hiding behind other people's frameworks and voices, there comes a moment when what's clawing its way out of you demands to be heard.
RESOURCES & LINKS:
- Waitlist for Book Accelerator: mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
- Connect with Kevin Monroe on LinkedIn »
CONNECT WITH ME
- Website
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Read this post: mikekim.com/ip-empire
Watch on YouTube here »
If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think.
I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns.
This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart.
- 0:01 - An overview of what shaped my view of strategy
- 3:15 - I'm no Sleeping Dragon, but...
- 4:23 - The IP Empire framework
- 6:44 - Stop chasing gigs, start building properties
- 9:05 - Taleb's "Antifragility"
RESOURCES & LINKS:
- Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
- Three Kingdoms book: https://amzn.to/4nAF6Gf
- Three Kingdoms vid summary: Three Kingdoms - OverSimplified
- Antifragile book: https://amzn.to/3VP5wYL
CONNECT WITH ME
- Website
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- X (Twitter)
It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?"
That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life.
1:22 - One-way vs. Two-way doors 4:39 - The Lindy Effect 8:28 - The Chick Test 12:49 - Waitlist for writing your book
You can watch this episode on YouTube here » RESOURCES & LINKS:
- Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
CONNECT WITH ME
- Website
- TikTok
- X (Twitter)
I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin.
Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I
f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your content might give you the permission you need to focus.
Check out my new book with Andy Storch - available now!
Get Own Your Brand, Own Your Career on Amazon »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
mikekim.com/writeyourbook
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points:
- The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part"
- The secret world of workplace sponsors and how May accidentally earned one of the most difficult managing directors as her champion
- Why AI won't eliminate all roles but will fundamentally change what companies expect from rising talent in the next 3-5 years
- The "hand brake" revelation that explains how world-class worriers can still achieve extraordinary success in high-pressure environments
Get May's new book, Visible: thevisiblebook.com
Connect with May:
- maybusch.com
- May on LinkedIn
Finally, check out my new book with Andy Storch - available now!
Get Own Your Brand, Own Your Career on Amazon »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
mikekim.com/writeyourbook
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
In this conversation, I team up with my friend Andy Storch to share the behind-the-scenes story of our new book Own Your Brand, Own Your Career.
We pull back the curtain on what it's like to co-author a book from scratch, why we chose to self-publish, and how this project bridges my world of solopreneurs with Andy's corporate leadership audience. Beyond the book itself, we dive deep into collaboration, personal branding, and the future of work in the age of AI.
Get Own Your Brand, Own Your Career on Amazon »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
mikekim.com/writeyourbook
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator.
You'll also get some golden insights on coaching and mentorship. My favorite takeaway? Coach the person, not the position.
Get Old Dog, New Tricks on Amazon »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
mikekim.com/writeyourbook
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also view this interview in studio on my YouTube channel here.
If you've ever wanted to write a book or were curious about how the ghostwriter / client dynamic works, tune in.
Get your copy of Live Life Rich »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
mikekim.com/writeyourbook
Finally, if you haven't yet done so, register for my You Are the Brand AI Summit where you'll learn from leading experts on how to amplify your personal brand using AI - without losing your authenticy or audience:
youarethebrand.ai
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
As AI continues to change how we work, I've been paying close attention to the one thing it can't replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I'm personally practicing it, and what you can do to sharpen yours in business, branding, and creativity.
- Why I think AI can replicate skills but not intuition—and why that excites me.
- How Rick Rubin and Johnny Cash helped me see taste in a whole new way.
- The way I curate my inputs to sharpen my instincts and creativity.
- Why I've learned subtraction is just as important as addition in great work.
- The feedback loops I rely on to refine my eye and get better over time.
Join me at my upcoming (free!) You Are the Brand AI Summit at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
Content alone won't set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can't replicate your voice, your perspective, or the way you connect with people. That's why what you say, how you say it, and the stories you share are about to become your most valuable assets.
I've just spent weeks deep in conversations with some smart entrepreneurs, creators, and leaders I know for my upcoming You Are the Brand AI Summit.
One very common theme: the people who win in this next wave will be the ones who double down on authenticity, not automation. A few more shares from this episode:
- The "authenticity premium" that's making human connection more valuable than ever
- Why live, in-person events are exploding right now
- Why professional speakers aren't afraid of AI (this was cool)
- Why your unpolished, uncomfortable stories are often your biggest differentiator
The summit kicks off August 25—and it's completely free. When you register, you'll get my personal field notes from every conversation, plus an exclusive 90-minute live workshop where my team and I will show you exactly how we built the summit using AI (and where we didn't).
Secure your spot now at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
When my friend Eugene Choi dropped by my place last week, we had one of the rawest conversations I've ever had about my business. For the first time, I opened up about the wins I've kept quiet, the mistakes that nearly sunk me, and the moments—and people—that altered my path forever.
This is the unfiltered backstory I've never fully shared, until now. Tune in and, you'll hear:
- 1:56 - Why my mastermind is (apparently) an anomaly
- 6:56 - How my mastermind helped me go full-time
- 15:09 - Surviving divorce and a big business blunder
- 19:08 - Ray Edwards' belief
- 26:11 - Donald Miller's kindness
- 31:09 - Todd Herman, Mary Valloni, so many others
- 42:37 - The providence of God
- 45:45 - My master plan for an IP empire
- 51:53 - Ann Ahn, an early hero
- 58:38 - Join me for You Are the Brand AI Summit
Episode Resources:
- You Are the Brand AI Summit »
- Eugene Choi on Instagram »
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
As solopreneurs, so much of what we build is deeply personal. Our businesses are often born from the gaps in our own stories.
In this solo episode, I reflect on the recent death of my father and the quiet grief that followed for the connection we never fully had. It made me confront how much of my business drive was rooted in fear and pain.
This isn't a business episode in the traditional sense, but it's a human one. If you've ever built something to feel safe, seen, or in control, I think you'll find something here.
In this episode, I talk about:
- How grief can show up as ambition, productivity, or perfectionism
- Why many founders build strong brands from unresolved pain
- The hidden costs of being self-reliant for too long
- What it looks like to love someone through action, not nostalgia
- How to keep creating when the story doesn't end neatly
CONNECT WITH ME * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
Watch this talk on YouTube »
Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments.
I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence.
When I got the call that my dad was dying, I knew I had to share this story—our story. This is a talk I gave at Growth Now Summit Live, and with special permission from host Justin Schenck, I’m sharing it here.
It’s about reconciliation, grief, identity, and the raw, often ugly road to healing. Whether or not you’re navigating loss or family conflict, I hope this message invites you to reconnect—with yourself or someone else—before it’s too late.
CONNECT WITH ME * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...
If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion.
In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover:
- Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales
- How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story)
- What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand
- The difference between mentorship and sponsorship—and why both matter for your growth
- Why self-leadership is your greatest competitive edge in today’s content-heavy world
Get Ellin's book, The Influence Advantage »
Connect with Ellin:
- ellinsidell.com
- YouTube
Want to build a network that actually works for you — without faking extroversion or burning out?
Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today’s world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight.
- Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network
- The 3-phase framework of building Rich Relationships: Align, Attract, Activate
- How to sort your network into 6 circles—and why this protects your time, energy, and values
- The vulnerable story of how Selena ended a million-dollar relationship with a mentor who crossed the line
Don’t just listen—put this into action. Get Selena’s free scripts, preview the book, and enter to win $1,000: richrelationshipsbook.com/mikekim
Get Selena's book, Rich Relationships, on Amazon here »
Connect with Selena:
- Website - https://www.selenasoo.com
- Instagram - https://www.instagram.com/selena_soo
- Facebook - https://www.facebook.com/selenasoo
- LinkedIn - https://www.linkedin.com/in/selenasoo
Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver value.
- Why "being nice" might be sabotaging your client relationships and diluting your authority
- How to build lasting trust through brutal honesty (delivered with care)
- What Jay looks for in the first five seconds of meeting a client — and how it predicts success
- The real difference between information and transformation (and how to create the latter)
- Why personality fit matters more than marketing when it comes to results and referrals
Connect with Jay: * Website * Instagram
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success.
Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective.
- 3:26 – You will never figure it out all in your head
- 4:22 – There is no end so enjoy the journey
- 6:18 – Everything is figureoutable
- 10:44 – The dark night of the soul is real
- 14:25 – Get good at letting go
- 18:52 – You will rarely make a mistake you won’t recover from
- 25:00 – Define your relationship with business, money, confrontation
Connect with Heidi: * Website * Cashflowy.ai * Instagram
Connect with Me: * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O
If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing:
- From me to you, coach to coach: These are five reasons AI cannot replace you as a coach.
- From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away your agency and power in the minds of clients and prospects.
TIMESTAMPS: * 1:10 - Go deeper, not faster * 2:55 - You hold space * 4:54 - You teach clients how to think, not just what to do * 6:57 - Lead with surprise and story * 9:01 - Use AI to show up more fully
CONNECT WITH ME * Website * Instagram * TikTok * X (Twitter) * LinkedIn * Facebook
AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan.
- 0:57 - Connection is the differentiator
- 2:25 - The viral AI YouTuber who lost my trust
- 5:07 - The messenger is more important than the message
- 6:02 - Your output should be INCREASING
- 8:23 - U.S. presidential campaigns reveal where content is headed next
- 11:07 - Publish or perish
If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip.
🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O
CONNECT WITH ME
- Website: https://mikekim.com
- Instagram: https://instagram.com/mikekim
- TikTok - https://tiktok.com/mikekimtv
- X - https://twitter.com/mikekimtv
- LinkedIn - https://linkedin.com/in/mikekimtv
- Facebook - https://facebook.com/mikekimtv
Turning your expertise into real income doesn’t require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I’ll share the simple shifts that can unlock your true earning potential.
- 0:50 - The single biggest mistake: pricing too low from the start
- 1:50 - The "traffic from hell" model for pricing
- 6:08 - Success Hack: always assume people want to work with you
- 10:05 - Grow your email or struggle forever
- 15:17 - The pitfalls of underdocumenting your business and life
- 19:34 - Small, high-caliber events are the best investments
- 21:36 - The first business I ever attended
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
Robby Fowler is back to join me on the show and we've got some interesting insights to share. During a recent launch, we surveyed solopreneurs—coaches, consultants, and service-based experts—and 92% admitted to making a critical mistake that’s keeping them from consistent clients and revenue.
The good news? Once you fix this, everything changes.
In this episode, we break down:
- What 92% of solopreneurs are missing—and why it’s costing them clients.
- The biggest myth about growing your brand (and what to do instead).
- How one expert went from $1K to $10K months—without chasing leads.
- The real reason you’re not getting more sales (hint: it’s not marketing).
- A simple shift that makes lead generation feel effortless.
If you’re hustling but still struggling to scale, this episode will show you exactly what’s missing and how to turn it around.
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
In this episode, I’m bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers.
If you’ve ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments that shaped my journey—from the expectations placed on me by my culture and faith, to my personal turning points in career, relationships, and self-discovery.
We also explore:
- The four most powerful questions I’ve asked myself that changed my trajectory.
- A hilarious (and slightly concerning) family story that involves my first-ever experience with alcohol… at age 4.
- Why your mission, vision, and goals should evolve—but your identity stays the same.
If you’re feeling stuck, searching for clarity, or navigating a major transition, this conversation will give you fresh insight and a new framework for moving forward.
Ugandan Water Project: ugandanwaterproject.com
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I’m grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it’s shifting my perspective.
🔹 The real reason I said yes to this trip after years of saying no 🔹 How doing work on the ground changed my relationship with my own expertise 🔹 The unexpected lesson the Nile River taught me about life and connection 🔹 Why passion fades—and how to reignite it in a way that feels real 🔹 What I saw that broke my heart (and why it made me want to give more of myself)
Join me as I unpack this journey, the emotions I didn’t expect, and the big questions I’m still sitting with. Let’s see where the river takes us.
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
Today I talk with James Beng Lee to rethink success. Whether it’s hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now?
James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it’s not defined correctly. We discuss the phases when people start questioning their definition of success, how the fear of not enough keeps us stuck in achievement cycles, and why true transformation requires more than just hitting the next milestone.
We also break down the crucial role of support networks and why so many high achievers struggle with loneliness. James introduces his 4S Framework—a way to recalibrate the relationships in your life to better support your growth. If you’ve ever felt like you’ve "made it" but still feel a void, this conversation will give you new insights into what truly matters.
CONNECT WITH JAMES BENG LEE
- Website: https://liveholystic.com/
- Instagram: https://www.instagram.com/jamesbenglee/
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
In this episode, my friend Nick Cavuoto flips the script and puts me in the hot seat. We cover everything from my childhood dreams of becoming a comic book artist to the lessons I’ve learned from my parents, my entrepreneurial journey, and why books have become my personal legacy.
I also open up about my relationship with my father—how we went nearly a decade without speaking, the wild stories from his past (including an actual CIA job offer!), and how reconnecting with him shifted my perspective on life, business, and self-worth.
If you’ve ever struggled with defining success, questioned where you’re heading next, or wrestled with family dynamics and personal growth, this is one of my most candid conversations yet.
Get my book, You Are the Brand: https://amzn.to/40Ntc2O
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
If you’ve ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn’t the answer and the mindset shifts that make all the difference.
- Why your next level requires a mindset shift from “donkey work” to “unicorn thinking”
- How to identify the right team members, even if you’re just starting out
- The key to turning endless ideas into actionable, profitable projects
- Why solopreneurs need to focus on culture, even with small or part-time teams
- Jen’s practical framework for filtering ideas and delegating effectively
Resources Mentioned:
- Jen Kem’s book, Unicorn Team
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
In this episode, I open up about my decision to travel to Uganda—a trip that’s less about adventure and more about reconnecting with what truly matters. After more than a decade in an industry that glorifies success and appearances, I’ve found myself searching for deeper meaning and alignment in life and work. This journey represents a step away from “life as usual” and into the unknown.
- Why a decade of success left me craving something deeper—and how I’m answering that call.
- The surprising lesson marketing has taught me about truth, appearances, and connection.
- What it means to step outside the familiar and embrace the courage to feel again.
- How personal growth and outgrowing work can lead to greater alignment and purpose.
- A powerful question for you: What’s calling you to reconnect with your life’s deeper meaning?
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
What if you could breathe new life into your book and connect with readers in a fresh, personal way? In this episode, I share a simple but powerful strategy I’ve started using: creating a “director’s cut” of your book.
This approach not only gives your book a second life but also doubles as a standout marketing strategy on YouTube. Tune in to hear why this works, how I approached it for You Are the Brand, and how you can easily create your own director’s cut.
What You’ll Learn: * Why YouTube is the perfect platform for authors looking to connect with readers. * What a director’s cut of your book is and how it can set you apart from other authors. * How I created a personal, behind-the-scenes take on my book that resonated with my audience. * Simple steps to create your own director’s cut video, even if you’re new to YouTube. * How this strategy keeps your book relevant and boosts sales long after its release.
Get You Are the Brand on Amazon »
In this first episode of 2025, I reflect on a decade of being in business full-time (I went full time in August of 2015). This is an honest look at what it truly takes to build a life and business that align with your values.
Whether you're just starting out or a seasoned entrepreneur, I hope these stories and insights will inspire you to live and work with greater intention.
The 7 Lessons:
- Pain Pushes Until the Vision Pulls
- Honor Your Convictions and Make Decisions You'll be Proud of Later
- Sh*t Happens... And It Can Also Be a Great Fertilizer for Your Future
- Know Thyself, Entrepreneurship is Full of Emotional Whiplash
- Relationships Are Rocketships but Also Safe Havens
- You Can't Always Play 100% Through Pain
- The Way Out of Your Head is Through Your Heart
Connect with Me on Social:
- YouTube
Follow and Review:
I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!
If you’re dreaming about leaving your 9-to-5 to build a business, but you’re unsure where to start, I get it. Nearly 10 years ago, I was in your shoes—working long hours as a CMO, feeling unfulfilled, and wondering how I could create a life on my terms.
In this episode, I’m sharing exactly how I made the leap to full-time entrepreneurship, including the hard lessons I learned along the way and the strategies that worked. If you’re ready to start making moves toward freedom, this episode will give you the roadmap to get there.
What You’ll Learn in This Episode:
- Why Setting Financial Goals Is Essential: I’ll explain how I made my side hustle match my day job income for three months before making the leap.
- The Power of Resourcefulness: You’ll hear how I maximized my limited time, from recording podcasts at 5 a.m. to turning my day job into a paying client.
- How to Test Income Streams Before You Quit: I’ll walk you through why experimenting with coaching, consulting, and courses helped me discover what I loved—and what I didn’t.
- The Importance of Mentors: I’ll share why investing in masterminds and personal growth made the difference in scaling my business.
- How to Use Your Day Job as an Advantage: I’ll reveal the strategies I used to leverage my corporate role to fuel my entrepreneurial journey.
Ready to take action? Join me for my free Side Hustle to Six Figures masterclasses at SideToSix.com. Let’s make 2025 the year you take the leap!
In this episode, we explore the drawbacks of hustle culture and the importance of integrating rest into our lives for sustainability. Through my experience with professional wrestling, I learned how relentless work without breaks can lead to burnout. The episode encourages listeners to rethink their approach to work by simulating urgent scenarios to practice delegation and task management. By prioritizing relationships and commitments that truly matter, the episode advocates for a balanced lifestyle where taking intentional breaks is essential.
Tune in to gain insights on crafting a fulfilling life that doesn't compromise well-being.
In this episode, you will hear about:
- Challenging the relentless hustle culture and embracing the necessity of rest.
- Using high-stakes scenarios to practice delegation and task management.
- The importance of prioritizing meaningful relationships and commitments.
- Personal experiences about stepping back for a balanced life.
- The importance of rest for sustainable productivity and well-being.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In today’s episode, I get real about how my life hasn’t turned out the way I expected—and how that’s okay. I’ve spent a lot of time questioning the “standard” path of success and realizing that it’s not always the one we’re meant to walk. I
f you’ve ever felt like your life isn’t going as planned, or if you’ve wondered if you’re climbing the right mountain, this episode is for you. I’ll share how I came to embrace my unique journey and why not giving up, even when it’s hard, is the key to finding fulfillment.
- I talk about why it’s okay to let go of the idea of success that everyone else follows and how to create your own path.
- I share the moment when I met a mentor who helped me realize that the career I thought I wanted wasn’t the one for me.
- I dive into how loneliness and self-doubt can be part of the journey—and why they’re worth facing head-on.
- Learn why it’s crucial to invest in your personal growth, even when the results aren’t immediate.
- If you’ve ever felt lost or uncertain, I hope my story will encourage you to keep going and remind you that you’re not alone.
If you’re in a season of uncertainty, feeling like you’re not measuring up, or just needing a little encouragement, this episode is for you. Tune in and let’s talk about what it really means to grow, learn, and create a future that feels right for you.
In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of trust, perseverance, and a supportive network when facing life's unpredictable challenges.
Listeners can expect practical advice on creating a resilient business structure and nurturing meaningful partnerships, ensuring stability and continuity in times of adversity.
In this episode, you will hear:
- Strategies for overcoming the "big five" challenges in business partnerships.
- Importance of having robust contingency plans for unforeseen events in both personal and business contexts.
- The role of shared history, trust, and genuine collaboration in building resilient relationships.
- Utilizing sports analogies to emphasize perseverance, teamwork, and adaptability in relationships.
- Significance of assembling a supportive network and maintaining a "legacy binder" for effective crisis management.
- The balance between emotional empathy and professional responsibilities in partnerships.
- The value of choosing partners wisely and fostering collaborations that go beyond transactional relationships.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies.
- Explore the concept of "atmospheric re-entry" and why it’s more common than we think.
- Find out why a simple Amazon order can be the secret to a smoother homecoming.
- Learn Mike’s creative tips for giving purpose to your return, even if you live alone.
- Get insights on focusing on who’s there rather than who’s not—turning loneliness into connection.
- Discover how sharing small mementos can make your travel more meaningful for those around you.
Whether you’re a seasoned traveler or just beginning, these strategies will help you create a more fulfilling experience both on the road and when you return.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining engagement, and adding value.
The discussion also covers the dynamics of hybrid events and the importance of allowing fresh perspectives to invigorate the community. Whether you're running coaching groups, masterminds, or membership sites, this episode offers strategies for maximizing the impact of your live events and leaving lasting impressions on attendees.
In this episode, you will hear:
- The importance of integrating live events early in a program to boost engagement.
- The role of informal side conversations in enhancing attendee experiences.
- About planning and managing costs for successful standalone live events.
- Dynamics and benefits of hybrid events and inviting external participants.
- About crafting meaningful in-person experiences that align with community goals.
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic engagement to elevate your business.
Join us for an in-depth look into business strategy and community building that promises to transform the way you connect with your audience and drive your business forward.
In this episode, you will:
- Discover why raising prices might be your simplest path to increased profitability and how to do it effectively.
- Learn the critical role of copywriting in the personal brand and thought leader space.
- Hear a personal story about a failed Facebook group attempt and the lessons learned in streamlining and focus.
- Find out how to build and nurture communities outside of Facebook and YouTube.
- Explore the importance of clarity in your offers: Are you teaching fundamentals, skills, or mastery?
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode provides information on building authentic relationships, embracing personal growth, and celebrating our communal expansion.
In this episode, you will hear:
- The pivotal moment when we shifted our focus from content to connection at mastermind events.
- How hosting gatherings in lesser-known locales like Effingham, IL, has enriched our experiences and supported local communities.
- The unexpected lessons I learned from self-reflection.
- The role of unique activities in cultivating deep interpersonal bonds among us.
- How I navigated challenges and embraced mixed emotions to find joy and purpose in building our supportive community.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin's Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to help you stay energized and well-rested throughout events. From cloud backups to magnesium gummies, discover how these tips can leave a lasting impression on attendees.
Episode Links:
- LMNT Electrolytes
- Sleep Candy
- JJ Virgin's Health Biz Conference 2025
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process.
We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to repurpose your newsletters to maximize reach on platforms like LinkedIn. This episode is packed with actionable strategies and personal reflections that will help you connect authentically with your audience.
In this episode, you will hear:
- Strategies for maintaining a consistent newsletter schedule with the "Four Wins" model.
- Benefits of a structured format in enhancing creativity and regular content delivery.
- Importance of sharing personal and current content for audience engagement.
- Tips for repurposing newsletter content on LinkedIn to expand reach.
- Utilizing the 'Five Cs' framework for effortless content creation.
- Leveraging everyday interactions and activities for generating newsletter ideas.
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- YouTube
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk. If you’re looking to elevate your corporate presence and master the art of strategic book launches, this episode has the information for you.
In this episode, you will hear:
- How leaders like Jeff Bezos and Elon Musk use personal branding to drive company success and employee engagement.
- How professionals are using TikTok to enhance their careers and gain influence in the corporate world.
- Our unique approach to using webinars for content distillation, audience feedback, and email list growth.
- The benefits of a gradual list-building approach and the financial feasibility of leveraging existing resources for a successful book launch.
- An inside look at the real-time planning and collaboration involved in creating a thought leadership brand.
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- YouTube
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of reconnecting with what truly matters.
Tune in to explore the emotional landscape of change and the practical steps to navigate life's transitions with grace and courage.
In this episode, you will hear:
- Reconnecting after a summer hiatus: importance of breaks and renewed perspectives.
- Serendipitous encounters and reunions in Honolulu.
- Insights from Henry Cloud's "Necessary Endings" and the courage to embrace new beginnings.
- The emotional and physical aspects of letting go.
- Maintaining connections and balance through daily practices.
- Shedding unnecessary tasks and relationships to create space for growth and new opportunities.
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- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your brain is primed for success in a tech-driven world.
Tune in for beneficial information that will help you maintain peak brain performance and thrive as a solopreneur.
In this episode, you will:
- Learn to recognize the symptoms and understand how factors like blood pressure and prolonged sitting affect cognitive vitality.
- Gain practical solutions to manage phone addiction, including the benefits of using a separate alarm clock and limiting screen time.
- Learn simple yet effective habits such as looking at distant horizons and incorporating light movement after meals to boost brain health.
- Discover how AI can alleviate cognitive burdens and enhance efficiency, especially in demanding fields like healthcare.
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Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
This episode explores the significant role of self-awareness in effective coaching and leadership. Jane Singleton, an expert in cognitive profiles and educational leadership, shares her invaluable insights on how understanding oneself can catalyze both personal and professional growth. Discover innovative tools like the "identity dashboard" and learn how to navigate the complexities of feedback and self-reflection to become a more impactful leader.
Tune in for a conversation brimming with actionable advice and stories that will inspire you to foster self-awareness and leverage feedback for continuous growth.
In this episode, you will hear:
- How this innovative tool can help you prioritize values and make better decisions.
- Why it's crucial to maintain objectivity and how to do it effectively.
- The art of giving and receiving feedback, and how to tailor your communication style for maximum impact.
- The benefits of combining qualitative and quantitative data for a comprehensive self-assessment.
- Why these are essential for unbiased support and continuous growth in your leadership journey.
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- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we discuss relationships and emotional intelligence with guests Josh Finley and John Manzano. Discover how the right connections can act as "rocket ships" that propel you forward while the wrong ones can hold you back. Through candid conversation, learn about the pivotal roles of self-awareness, emotional intelligence, and humility in fostering meaningful relationships.
Gain insights into handling conflict, overcoming toxic dynamics, and the continuous journey of personal growth. Tune in to strengthen your relationships and elevate both your personal and professional life.
In this episode, you will hear:
- Why the right relationships propel you forward while the wrong ones can drag you down.
- The impact of self-awareness and emotional intelligence on personal and professional relationships.
- How to discern which relationships to invest in and which to let go, especially in transient times.
- Practical advice on handling constructive criticism, owning mistakes, and fostering humility in close relationships.
- Strategies for recognizing and navigating toxic relationships, and when it's time for necessary endings.
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- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we have a conversation with Neal Phalora to explore the connection between money and spirituality. Neal is a seasoned coach who blends business acumen with spirituality. In this discussion, he shares strategies for understanding the emotional energies tied to wealth. From addressing past wounds to mastering emotional reframing, Neal offers a roadmap for achieving genuine fulfillment and entrepreneurial success that transcends mere tactics.
Don't miss this episode if you're eager to unlock deeper emotional connections with money and move beyond societal pressures toward authentic self-awareness and lasting contentment.
In this episode, you will hear:
- How vulnerability and intuition create meaningful client relationships.
- Personal transformations from 40 to 44 and their impact on entrepreneurial success.
- Practical strategies for managing anger and frustration in high-stress environments.
- The journey from impulsive spending to achieving true fulfillment.
- How to interpret and handle emotional triggers for personal and professional growth.
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- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business practices.
Join us as we dig into the emotional intricacies of entrepreneurship and the strong connection between self-worth and financial success.
In this episode, you will:
- Discover how Dr. Walker voiced her opinions in a highly regulated industry and the strategies she used to be heard.
- Learn about the pivotal shifts Dr. Walker made to protect her energy and well-being while managing a thriving business.
- Explore the concept of midlife evolution and how energy preservation can lead to increased courage and decisiveness.
- Understand the profound connection between emotions and financial outcomes in a service-based business.
- Gain insights into balancing professional success with family life and the essential role of support systems.
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- YouTube
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Tune into my impromptu session from You Are the Brand LIVE, held earlier this year in Palm Beach Gardens, FL. I normally do not speak at my own events, but one of our presenters got sick so I ended up doing a 'fireside' chat of sorts and shared a bit of a mix of things including:
- Observations of the expert industry after being in it for ten years
- How podcasting and media as a whole is changing
- Why personal branding is going to be more impactful than ever – and why trust is the real currency, not attention
- The role of generosity and influence in building genuine connections and business success
Get the sessions from You Are the Brand LIVE 2024 »
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Episode Credits:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, Robby Fowler and I discuss the impact of support systems and genuine feedback on personal and professional growth. We reveal how a seemingly simple question, "Where do you get your support and encouragement from?" has transformed our coaching approach. We also go into our "burning ears hot seat" exercise from our mastermind groups, where members receive unfiltered encouragement and support. This conversation emphasizes the emotional significance of long-term relationships, the power of AI in compiling life-affirming messages, and how character traits like authenticity and empathy underpin true marketing success.
Tune in to uncover the hidden power of feedback and the significance of genuine support in elevating your personal and professional life.
In this episode, you will:
- Discover how a simple question on a coaching application unveiled profound insights into clients' support systems.
- Learn about this unique mastermind exercise that provides rare, unfiltered encouragement and support.
- Find out how I used AI to compile a "File of Life and Encouragement" from group messages and its emotional impact.
- Understand why traits like authenticity and empathy are crucial for marketing and personal growth.
- Explore the vital role of sustained connections in achieving a sense of accomplishment and purpose.
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- YouTube
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a must-listen for entrepreneurs seeking to navigate the ups and downs of business life.
In this episode, you will hear:
- Why acknowledging your feelings before problem-solving can make all the difference.
- Robby’s story on validating a client’s emotions instead of rushing to fix their problems.
- The art of offering advice versus knowing when to step back through a humorous skit.
- Personal stories on the importance of gut feelings in making business decisions.
- The critical balance of trust and boundaries in business, and how to protect relationships with strong contracts.
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Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we’re talking about what we've learned from running a membership community driven by my book release to the member-driven community it is today. We discuss strategic name changes, the logistics of launches, and how community-based learning has transformed our approach. We also highlight the critical role of consistent involvement, authenticity, and intentional leadership in nurturing a dedicated community. Join us for an in-depth look at what makes a membership community successful and sustainable.
In this episode, you will hear:
- How member feedback led to pivotal changes in the community’s branding.
- The importance of live interactions and the unique support they provide.
- The intentional leadership strategies that drive high engagement rates.
- Marketing techniques used within the community to keep members excited and involved.
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We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively.
Tune in today to uncover the secrets behind Sean's ability to maintain harmony between his professional and personal life.
In this episode, you will hear:
- Sean’s morning routines that set the tone for a productive day, both for him and his family.
- Learn how quarterly solo trips become strategic recalibrations for Sean, providing clarity and fresh perspectives.
- Explore Sean's transition from a front-facing sales role to a strategic leadership position.
- Sean's strategies for managing a large, remote team and the importance of feedback and strong relationships.
- How Sean simplifies complex business structures to drive growth and efficiency in his role as an executive growth officer.
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- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we reconnect with Justin Schenk, the host of the "Growth Now" podcast. He shares personal stories of overcoming fears, embracing love, and finding purpose after loss. Our discussion also highlights the importance of self-love, daily rituals for well-being, and the power of building meaningful connections.
This episode is a must-listen for anyone navigating significant life changes and seeking to foster impactful relationships.
In this episode, you will hear:
- How Justin transitioned from singlehood to becoming a step-parent and the surprising insights he gained.
- About the pivotal role therapy and coaching played in reshaping our approaches to love and family.
- The emotional and spiritual journey of processing grief and the personal growth that can arise from profound loss.
- About the "four non-negotiables" that sustain well-being and productivity amidst a busy life.
- The rewarding experiences of organizing events that focus on building genuine relationships and fostering personal growth.
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Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Join us in a deep dive into why inefficiency in building your business is a normal part of real growth. Robby is with us again and this episode will leave you with practical takeaways that will help you to navigate the entrepreneurial landscape with more ease and authenticity. Tune in for a blend of humor, wisdom, and actionable advice that will inspire you to embrace inefficiency as a vital component of your unique path and the diverse experiences life offers.
In this episode, you will hear:
- A discussion on the unpredictable nature of career paths and personal branding.
- Practical advice for entrepreneurs on reducing burnout and leveraging relationships.
- Importance of experimenting with new hobbies and interests without full commitment.
- Embracing diverse experiences and the value of perseverance in entrepreneurship.
- Insights on creating space for creativity and the significance of partnerships.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we dive into the world of digital marketing with new co-host Robbie Fowler. Robbi brings a wealth of experience in guiding solopreneurs, medical practices, and nonprofits in their digital marketing efforts. Together, we uncover the secrets to crafting a balanced and impactful digital strategy that seamlessly integrates a robust website with an engaging social media presence. Stay ahead of the curve as we explore the evolving digital landscape, the rise of AI-generated content, and the nuances of contemporary marketing tools.
In this episode, you will hear:
- Why maintaining a cohesive digital presence is essential and how to balance the strengths of a website with the networking power of social media.
- About the strategic decision-making process behind prioritizing your website over social media, and the potential pitfalls of each approach.
- Get practical advice on using lead magnets to grow your email list, even as AI-generated content becomes more prevalent.
- How to navigate the challenges of content marketing in an AI-driven world and the importance of staying updated with technological advancements.
- The need to resonate with younger demographics by leveraging current technology and communication channels effectively.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we explore how you can unlock your potential and boost productivity. I offer a comprehensive look at innovative time-hacking techniques, diving deep into the art of leveraging Standard Operating Procedures (SOPs) and harnessing the power of AI tools. By integrating these strategies, you can make every moment count in both your personal and professional life.
Whether you're struggling to stay focused, manage your time efficiently, or simply want to enhance your daily routines, this episode provides practical advice and actionable tips. Prepare to transform your approach to productivity and uncover the hidden potential within you.
In this episode, you will:
- Learn the art of "stealing time" for personal development, turning idle moments into opportunities for growth.
- How I transitioned from a disengaged student to a driven professional using practical time management strategies.
- Understand the importance of taking breaks to maintain your creative edge and stay objective.
- Explore how SOPs and AI tools can exponentially increase your efficiency and help you get more done in less time.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, I dive deep into the heart of business networking, revealing how the power of generosity can not only transform the lives of others but also pave the way to your own success. Tune in as I share personal stories of kindness that have led to remarkable career milestones and provide actionable insights on building a network with true purpose and impact.
In this episode, you will hear:
- The life-changing magic that unfolds when you selflessly create opportunities for others.
- Real-life examples of how acts of generosity have led to unexpected and significant professional advancements.
- The delicate balance between being a door opener and maintaining your own path to success.
- How aligning your business network with your core values can amplify your influence and legacy.
- Actionable strategies to nurture genuine relationships that will support both your personal and professional growth.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, I am excited to share the journey of my professional and personal life in 2024. We'll explore many aspects, from the challenging world of traffic generation to the lively city of London. I'll share my thoughts on how to maintain a balance between growing a business and retaining personal happiness. This episode offers a blend of practical strategies, personal experiences, and community insights.
In this episode, you will hear:
- About my thriving ghostwriting career and why AI still can't replace the human touch, even with the latest tech advances.
- How I manage to balance business expansion with personal life events, like a sudden trip to London, using strategic planning and strong systems.
- The seven key insights that are changing my approach to coaching and leading mastermind groups in this ever-changing world.
- Why my decision to keep my income private can be a useful lesson in setting and managing expectations in the entrepreneurial community.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, we dive deep into the financial challenges and triumphs of being a solopreneur with our guest, Deb Meyer, a seasoned finance expert. We uncover the strategies that will not only help you manage your money effectively but also align your financial goals with your personal aspirations. If you're ready to take control of your financial future while pursuing your passion, this episode is packed with insights you can't afford to miss.
In this episode, you will hear:
- The art of budgeting that turns your entrepreneurial dreams into a sustainable financial plan.
- The secret to balancing personal branding with your business finances for long-term success.
- The psychological aspects of money and how to combat a scarcity mindset that may be holding you back.
- Insights into the real meaning of success and why traditional financial milestones might not be the benchmark you think they are.
- The importance of generosity and how to extend your impact beyond monetary contributions.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
In this episode, leadership sage Jim Salvucci unpacks the nuances of managing global teams. From solopreneurs to seasoned leaders, discover the strategies that foster growth, empathy, and a culture of collaboration in the remote workspace. Prepare to be inspired and equipped with the tools you need to excel in the world of virtual leadership. Don't miss this conversation that's sure to change the way you lead, no matter where your team logs in from.
In this episode, you will hear:
- Why every leadership challenge is a teaching opportunity and how staying teachable is your secret weapon for growth.
- How sharing uncertainties can build trust and why it's crucial to balance transparency within your team and in the face of competition.
- Why fostering a collaborative mindset can lead to greater success than a zero-sum approach in business.
- Insights into providing feedback that's honest yet caring and how it can strengthen your team dynamics.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Are you ready to break through the barriers that have been capping your earnings and holding back your business growth? In this episode, we sit down with the mastermind consultant Robert Fukui to dissect the financial strategies that will revolutionize the way you think about pricing, productivity, and profitability. Whether you're a solopreneur or a seasoned business owner, this conversation is your golden ticket to scaling your enterprise and commanding the fees you truly deserve.
Prepare to dive deep into the insights that could redefine your entrepreneurial journey. Tune in now to ensure your business not only meets customer needs but also fulfills your personal and financial aspirations.
In this episode, you will:
- Discover why doubling your prices might be the smartest move you could make, and how to do it without losing clients.
- Learn to reframe how you view expenses and maximize every dollar for strategic business growth.
- Understand the critical difference and why it matters for your business's future.
- Find out how AI and tech advancements can be opportunities, not threats, for your business.
- Get the motivation to demand higher fees and insights on avoiding the common pricing pitfalls that are stunting your business's potential.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Unlock the secrets to thriving in the dynamic world of fractional consultancy with our latest conversation featuring the financial wizardry of Jennifer Ternay. Together, we delve into the exciting yet challenging realm of part-time, temporary consulting roles that can reshape businesses. Jennifer, with her rich experience as a fractional CFO, shares her unexpected entrepreneurial journey and how it led her to become a guiding light for companies in need of her financial acumen. Our candid discussion peels back the layers on how professionals like us can harness their skills to not only fill interim positions but also leave a lasting impact on the organizations we serve.
The podcast is a treasure trove of insights into the art of leadership in temporary roles. I recount the nuanced differences of contract durations—from brief three-month stints to year-long commitments—and their profound effects on professional development and team cohesion. We tackle the delicate task of steering a team as a temporary captain, managing doubts, and the finesse required to translate previous experiences into securing new ventures. The conversation is punctuated with practical tips on navigating the waters of interim engagements and using discretion to maintain a respectful distance from sensitive information.
Finally, we wrap up with a robust discussion on the balance between soft skills and hard results, particularly in technical fields like finance. I reflect on my own transformation into "Zen Jen" and how adopting a softer touch has been instrumental in boosting morale and tackling high turnover. We laugh over the classic tussles between finance and marketing departments while recognizing the power of tangible evidence in showcasing the value of soft skills. For those aiming to construct a successful lifestyle business, this episode is a goldmine, offering strategies for packaging your expertise in a way that aligns with your life and connects deeply with clients. Join us and be empowered to make a leap into fractional consulting with confidence and style.
In this episode, you will hear:
- The concept and nuances of fractional consulting, including the differences between interim and ongoing roles in finance.
- The importance of understanding financial flows for business improvement and the journey from accidental entrepreneur to fractional CFO.
- Strategies for handling team dynamics and skepticism as a temporary leader, and the significance of discretion when leveraging past experiences.
- Pricing and packaging services for client engagements, maintaining confidentiality, and integrating personal lifestyle into work.
- The balance of soft skills and hard results in technical fields like finance, and the transformation from a strict to a "Zen Jen" leadership style.
- Challenges in measuring the impact of soft skills and the role of tangible evidence like books or talks in establishing credibility.
- Tips for building a successful lifestyle business in fractional consulting and securing diverse income streams.
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Unlock the full potential of your personal brand with the insights shared by the incredible Charissa Yong. If you've ever felt camera-shy or uncertain about what to wear, our discussion on using props, colors, and strategic wardrobe choices will transform your approach to photo shoots, ensuring your images leave a lasting impact and authentically represent the professional you are.
In this episode, you will hear:
- Personal branding photography tips to enhance professional image and resonate with audiences.
- Overcoming confidence issues and using props, colors, and wardrobe choices to convey personality in photos.
- The significance of photographer-client chemistry.
- Preparation for a photo shoot, including creating a comprehensive shot list and outfit selection reflecting brand identity.
- Importance of maintaining a fresh digital persona with updated images on websites and social media.
- Logistics of photoshoot day, focusing on nutrition, rest, and managing the physical demands of modeling.
Connect with Charissa
- charissahyongphotography.com
- instagram.com/charissahyongphotography
- linkedin.com/in/charissahyong
Connect with Me on Social
- YouTube
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Dr. Saundra Dalton-Smith is the author of the bestselling book, Sacred Rest. In today's interview she unpacks the 7 types of rest and practical ways your high-achieving self can gain awareness around how you keep your energy, happiness, creativity, and relationships fresh and thriving.
This was an incredibly insightful interview and I hope you take what Dr. Saundra shares to heart. Towards the end of the episode, Saundra shares how book opened up speaking engagements and birthed a business that she didn't see coming. Listen to this episode and you'll get more than just great insights into rest, you'll glean takeaways into how she built her thougth leadership business.
Connect with Dr. Saundra Dalton-Smith * Book: Sacred Rest * Quiz: restquiz.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Sean Osborn shares the strategies behind building his email list. Discover the secrets to expanding your reach, enhancing engagement, and unlocking the true potential of your email list.
Connect with Sean: thinkingbigcoaching.com
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Today I celebrate a special milestone — 10 years of podcasting. Yep, I started this thing back in February 2014. I've never had a viral episode. Ever. But I kept going. When I started, I thought I was late to the game. I've realized that it doesn't matter if you outlast everyone who quits or never starts.
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
James Harrington crashed a friend's BBQ years ago and it led to meeting some people who would change the course of his life and lead him to bring clean water to hundreds of thousands.
Speaking to a room full of entrepreneurs, James share the special power that we can tap into when we reconnect with compassion and how each of us holds the key to making a tangible difference. I am a regular supporter of James' organization, The Ugandan Water Project.
Check them out here: http://ugandanwaterproject.org
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
There's a lot of contradictory advice out there on the role "your story" should play in your overall marketing. So what's the right take?
In this episode I share some candid thoughts on this issue, and then we dive into a session with my friend Ryan Koral from our in-person mastermind in Charleston, SC.
Ryan Koral (http://tellstudios.com) is a leader in video marketing. In this talk, Ryan unveils the power behind blending personal stories with professional ambition, and how understanding the heart of your brand can catapult your business to new heights.
Watch Ryan's talk on YouTube »
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Michael Sheridan was a highly skilled software engineer who experienced a life-altering spiritual awakening that shifted his path from the coding to dream interpretation. Discover how an unexpected encounter with the spirit world and the profound insights from dreams led him to embrace his true purpose, transforming not only his own life but also those of countless others.
This story is a testament to the power of inner reflection, the significance of dreams, and the possibility of finding one's calling in the most unexpected places.
Connect with Michael: http://dream-analysis.com
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
We've all heard the fortune is in the follow-up, but it can also be said that the fortune is in the feedback. Today I sit down with Danna Junck, founder of the top-rated Trip Advisor restaurant Danna's BBQ (dannasbbq.com) in Branson, MO. Danna is also a well-respected coach for entrepreneurs.
Watch this interview on YouTube »
Those of us who run service-based businesses can learn a lot from the restaurant industry, so get ready to gain practical tips on customer relationships, meeting needs, and the power of mindset. A sneak peek:
- The fascinating story of how Danna ventured into the restaurant business as a teenager and discovered her passion for serving others
- The parallel between the restaurant industry and other service-oriented businesses
- Danna's 10-4 rule, a simple yet effective approach to delivering exceptional customer service that keeps clients coming back
- The mindset shift needed to navigate challenging situations, handle negative reviews, and embrace the power of thoughts
- Why life isn't supposed to be happy all the time (loved this!)
Connect with Danna:
- The Abundant Life Clarity Guide: 12 Questions to Unlock Your Wealth Potential (PDF)
- Danna's Website: dannajunck.com
- Danna's Instagram
- Danna's LinkedIn
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
If you're in business for yourself then respecting yourself is respecting the business - and vice versa. Join me for this episode as I share five actions (and one bonus!) that have strengthened my self-respect and in turn, grown my business.
- Do the ordinary things in an extraordinary manner.
- Charge appropriately
- Save your money
- Design your calendar
- Try one new thing a year
Watch this episode on YouTube »
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Join me as I delve into the concept of "burning clean energy" – from the people we engage with, to the food we eat, and the environments we dwell in.
All of these principles have been vital to my growth and success, starting from being a solopreneur and now running several businesses. A few thoughts here:
- The people you surround yourself with
- The content you consume (and who you follow)
- The food you eat
- Your living and work spaces
- Your morning routine
Watch this episode on YouTube »
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
As we step into 2024, it's nice to back to solo episodes. One of my big tenets this year is to "run your own race" – it's time to shift our focus from comparing our lives to others to embracing our unique paths.
- The Comparison Trap: Discover how social media can skew our perception of success and how to step away from it for a healthier mindset. (Yea, I canned my Instagram account for awhile)
- Practical Strategies: Learn practical strategies to help you focus on your own path, including goal setting and cultivating gratitude.
- Embracing Self-Acceptance: Explore the journey of self-acceptance and how it can lead to a more fulfilling and authentic life.
Episode Resources:
- Radical Acceptance (book) »
- 48 Days to the Work You Love (book) »
- Video by Dan Miller »
Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this training on YouTube here »
Dive into this masterclass that will help you understand the foundational elements of building a thought leadership practice. Some of the key points:
- Walk before you run
- Your framework "frames" the work
- Do the difficult work of making it simple
- Peers rarely pay
- Get rich 'slow'
If you're interested in working with my team and I, we've just opened enrollment for You Are the Brand Academy, a 12-month mentorship and coaching program to help you grow your practice to hit $10,000 per month, per income stream.
Find out more: youarethebrandacademy.com
Enrollment closes Monday, December 11, 2023.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
From childhood dreams of being a paratrooper to extreme ultramarathons, coach Vince Fowler shares his winding journey of self-discovery and embracing challenges... or as he calls it, to "embrace the suck".
Hear Vince's emotional story of discovering he was not his father's biological son and the identity crisis it sparked, why Vince turned to ultra running, and what he realized about himself during a grueling 100K race.
Find out how Vince reinvented his purpose and impact as a business coach focused on self-discovery.
Connect with Vince: * Web * Instagram * Vince's TEDx talk
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Robert Fukui is the co-author of the book Tandem: The Married Entrepreneurs' Guide for Greater Work-Life Balance. In this talk, he shares his recipe for success in life, business, and relationships. He reveals the five flavors that create fulfillment when blended in harmony - self, relationships, business, and wealth. Robert explains how to customize your own recipe to taste based on your unique life.
The episode covers the five biggest regrets of the dying to illustrate what truly matters at life's end, why relationships should take priority over business, as well as research on 9 AM heart attacks linked to rushing into the day.
Connect with Robert:
- Robert's book, Tandem: https://amzn.to/3SSfatb
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Burnout is becoming an epidemic in today's fast-paced world. Drawing from his own story of burnout and personal crisis, Kent Murawski explains why the common idea of "balance" can actually be exhausting and ineffective. He then introduces a new framework for avoiding burnout and moving toward "wholeness" instead.
- Work-life balance vs. wholeness
- A profoundly simple definition of burnout
- How "Shalom" leads to integrity
- Kent's "Rhythms of Rest" framework
- Actionable ways to replenish yourself
Kent's free Burnout Assessment: kentmurawski.com/burnout
Kent on LinkedIn: linkedin.com/in/kentmurawski/
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
At our recent mastermind, Kathy Brown shared her insights on the profound influence of goal setting –– especially ten year goals.
Explore the core principles of long-term planning, the dynamic force of curiosity and imagination, and the delicate craft of aligning today's endeavors with the dreams of your future:
- The concept of a 10-year goal as a North Star for life's journey
- Strategies for maintaining curiosity and imagination in adulthood
- The value of experimenting with life choices to refine long-term goals
Kathy's Free Resource: The 10-Year Goal Guide »
Connect with Kathy online:
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
In this keynote, Dr. Eugene Choi delves deep into the transformative power of meditation... 100+ hours in 10 days! While I've always appreciated the serenity meditation offers, Eugene's approach is on another level. It's not just about finding peace; it's about unraveling the very fabric of one's identity.
Tune in to discover the profound depths of meditation and embark on a journey of self-discovery like never before.
Connect with Eugene: * Eugene's Podcast, The Neurohacking Podcast * Eugene on Instagram
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
I share insights from a busy year, including the importance of not letting your mouth overload your back by saying yes to everything. Some takeaways:
- Saying no and managing your time/energy is crucial, even when you see opportunities everywhere.
- Consistency and setting boundaries is key.
- Invest time in high-impact activities like building skills, systems, and connections.
- YouTube has been a fun creative outlet and a way to expand reach and impact.
Connect with Me on Social: * Instagram * LinkedIn * YouTube * TikTok * Facebook * Twitter
Get helpful templates and resources from my bestselling book, You Are the Brand, totally free: https://youarethebrandbook.com.
Watch this episode on YouTube »
This past week I had the privilege of hosting ~40 amazing folks at my live mastermind in Charleston, SC.
It was a great two days with everyone, and about an hour after the event ended I headed back to my AirBnb with my videographer Jeremy to get a few things done before heading back out to meet folks for dinner.
I was super tired but last minute, I decided to record a raw video of my thoughts about the event and hosting masterminds in general... and I was surprised at how emotional I got right around the ~15:00 minute mark.
I thought long and hard about whether I wanted to share this video (I had a "vulnerability hangover" the next morning!) but I think there's a lot of stuff here learned from running masterminds and building a business in general that might help you, so here it is.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Chelsea Brinkley helps entrepreneurs build teams and create systems that scale their business. Chelsea will share practical insights about building systems that will give you more freedom, reduce overwhelm and ultimately get more clients. A few key points:
- Get organized. Make it a priority
- You need to be able to find what you are looking for in under two minutes
- Get your docs in the cloud
- Your team MUST know where everything is
- Create uniform filing nomenclature
- Block time to work ON your business, rather than in it.
- Create SOP’s, including using Loom video or some other screen capture software
- Automate, delegate, eliminate
Connect with Chelsea:
- chelseabrinkley.com
- Chelsea on Instagram
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Business owners often neglect the legal aspects of their business, which can exact a heavy cost. Attorney Ashley Fillingim breaks down some of the legal basics that every expert, influencer, and thought leader should understand and implement in their own business. Some key points:
- Understanding contract basics: offer, acceptance, consideration
- Why formality must increase as the stakes increase
- Why contracts are relationship builders
- Why collaboration contracts are necessary
- Why you must protect your intellectual property
Connect with Ashley:
- sandstarlaw.com
- Ashley on Instagram
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Daniela Nica is a speaker, coach, and entrepreneur who runs businesses in three different languages: Romanian, Italian, and English. This presentation is a very pragmatic approach to helping you build your business. Some key points:
- Speakers have power and should use their platform to serve others
- Practice, practice, practice
- Focus your content on your ideal client
- How to touch your ideal client’s heart
- It’s not the tribe you belong to, but rather, it’s the tribe you build
- We all have a need to belong
- Why you should belong to multiple communities
Connect with Daniela: * danielanica.com * Daniela on Instagram
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Meet Teresa McCloy, the mastermind behind The Real Life Process. We delve into the art of living from a place of rest, not rush. Teresa shares her personal journey and introduces a unique framework that promises to change the way you approach life.
Key Takeaways: 1. The importance of living from a place of rest. 2. How to manage your time through the "Four Blocks" method. 3. The role of healthy relationships in personal growth. 4. Full-circle energy: What it is and why it matters. 5. The power of intentional slowing down. 6. How to cope with life's most challenging moments. 7. The concept of "Prep Blocks" and how they can revolutionize your productivity.
Step-by-Step Process: 1. Identify Your Present Block: Take time to understand your current state and feelings. 2. People Block: Allocate time to nurture relationships that matter. 3. Project Block: Prioritize your tasks and projects. 4. Prep Block: Prepare for the upcoming tasks or challenges.
Quotes: * "Living from a place of rest is not a luxury; it's a necessity." * "Your relationships are the bedrock of your growth." * "Intentional slowing down is not procrastination; it's preparation."
Resources Mentioned: * The Real Life Process (book)
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Dive into the incredible journey of Vernice "FlyGirl" Armour, who, against all odds, transitioned from flying attack helicopters to becoming a motivational speaker. From personal stories about military life and embracing challenges, to the significance of perseverance and taking risks, this speech is a testament to the power of determination and ambition.
Tune in to discover:
- FlyGirl's journey from wanting to be a police officer riding horses in Chicago to joining the military after an unexpected Mardi Gras twist.
- Her groundbreaking achievements: becoming the Marine Corps's first black female pilot and America's first black female combat pilot.
- A serendipitous moment at a conference which became the catalyst for her transition from military life to motivational speaking.
Connect with Vernice:
- vernicearmour.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Matt Clark shares the journey from being a successful NASCAR team builder to uncovering and battling imposter syndrome. He provides insights into how our minds can be the ultimate horsepower driving our success, with our beliefs acting as the transmission that applies speed and power. Tune in for a transformational discussion that challenges common mindsets and encourages the exploration of self-belief.
- Dive into the intricacies of belief formation, how our brain interprets environmental events and how these interpretations become our beliefs.
- Learn about the 'manual' and 'automatic' transmissions of our mind: our conscious and subconscious.
- Understand how our brains, while perceived to be the ultimate horsepower, can also be surprisingly lazy, always searching for meaning and creating patterns.
- Discover how our beliefs aren't just abstract but have a physiological response that our cells begin to crave.
- Be inspired by the transformation journey from feeling like an imposter in the NASCAR world to becoming a successful mindset coach.
Episode Resources:
- Matt's guide: The Mindset Toolbox
- Matt's website
- Matt's TEDx Talk (YouTube)
- Matt's LinkedIn
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Our guest speaker series continues with coach and entrepreneur Jason Frazell, who shares his deeply personal journey from the heights of corporate sales to the depths of self-doubt, and his subsequent rise through the transformative power of presence, mindful communication, and saying 'no' while opening up to new possibilities.
A real-life demonstration of how emotions create habits and the undeniable power of active listening, this episode promises practical takeaways that can revolutionize your personal and professional life:
- Discover the powerful mantra 'Why am I talking?' and explore its impact on communication in every aspect of life, from business conversations to parenting.
- Learn the three levels of listening and how advancing from one level to another can make you a better coach, entrepreneur, or simply, a more understanding human being.
- Gain insight into the 'no, and...' concept that replaces the popular 'yes, and...' improvisation principle, enabling you to explore the power of refusal coupled with potential.
Episode Resources:
- Jason's website
- Talking to Cool People Podcast with Jason Frazell
- Jason's Instagram
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube here »
Today, Linda Fogg-Phillips takes us into the transformative world of the Tiny Habits Method. Based on the best-selling book, Tiny Habits, by her brother BJ Fogg, Linda unveils the compelling science and psychology behind this powerful approach, showing that making small changes can lead to major shifts in our lives.
As head of the Tiny Habits Academy, which has helped over 120,000 people worldwide, Linda and the Tiny Habits program offers a compelling approach to behavioral change.
A Sneak Peak:
- Learn about the Tiny Habits Method, a powerful approach that has changed the lives of over 120,000 people worldwide.
- Understand the science behind why people change best when they feel good, not when they feel bad.
- Discover the two maxims of the Tiny Habits Method and how they apply to real-life scenarios.
- Find out about the anatomy of a tiny habit, consisting of an anchor moment, a tiny behavior, and an instant celebration.
- Dive into a practical coaching session, demonstrating how to apply the Tiny Habits Method in your life.
Episode Resources:
- Tiny Habits (book)
- Tiny Habits Coaching Certification
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Tony Grebmeier shares his story of overcoming adversity and reaching new levels of personal success. From falling into the trap of addiction and debt, to rebuilding his life and inspiring others, Tony takes us through his transformative journey. Tony urges us to get uncomfortable, face our blind spots, and seek to level up in every aspect of our lives. Listen in to learn how he managed to flip the script of his life, find his purpose, and achieve true fulfillment.
- Discover how Tony hit rock bottom and rose again, reshaping his life and mindset.
- Learn about the "trap of life" and how breaking out of your comfort zone can lead to transformation.
- Uncover the significance of having an accountability partner and how it can help you level up in life.
- Tony explains why you should stop living out other people's dreams and start building your own brand and legacy.
- Hear about the pivotal moments and figures in Tony's life that helped shape his journey towards success and fulfillment.
Episode Resources:
- Tony's website
- Be Fulfilled Journal
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Watch this episode on YouTube »
Tune into this talk by my friend Lauren Johnson from my You Are The Brand LIVE conference. Lauren is a former mental performance coach with the New York Yankees, former collegiate soccer player, and professional coach and speaker. Lauren takes us on a journey through her life-changing experiences, the power of mindset, and how we relate to our problems. Here's what you can expect from this keynote:
- From the Field to the Sidelines: Explore the story of how an abrupt end to Lauren's soccer career led her to discover the fascinating world of sports psychology.
- The Power of Mindset: Mindset isn't everything, but it impacts everything. Discover how Lauren's perspective on mindset could help you reach your full potential, regardless of your profession or personal goals.
- The Evolution of Performance: What can the evolution of Formula One pit stops teach us about personal growth and development?
- Problems vs. Our Relationship with Problems: Are the problems in our lives truly the issue? Or is it our relationship with these problems that makes them seem insurmountable?
- Playing to Win vs. Playing Not to Lose: Learn about the dramatic difference between these two mindsets. What happens when we shift from playing to win to playing not to lose, and how can we maintain the right mindset for sustained success?
Episode Resources:
- Lauren's 57 Powerful Coaching Questions (free)
- Lauren's Instagram
- Lauren's LinkedIn
- Lauren's Twitter
Connect with Me on Social:
- YouTube
Watch this episode on YouTube »
It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career.
- Discover how systems and SOPs revolutionized my business operations, making his business more efficient and productive. What did I learn from my integrator Chelsea Brinkley that I wish I knew earlier?
- Learn why holding less 'energetic space' for people can be a game-changer in client relationships, especially for coaches, consultants, and freelancers.
- Unearth the potential of running social media ads for business growth.
- Find out how a different approach to financial management can propel your business forward.
- How can changes in personal circumstances force a different approach to business growth, and what lessons did I wish I realized sooner?
Episode Resources:
- My integrator, Chelsea Brinkley
- Templates: Entrepreneur Systems and Workflows
- Podcast: Live Life Rich with Marissa Nehlsen
- Book: The Psychology of Money
- Blog: Ramit Sethi's Money Dials
- The Bottom Line CPA
Connect with Me on Social:
- YouTube
Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed.
However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and:
- Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded webinars
- Understand the power of AI tools and how they can enhance your content repurposing strategies
- Learn why it's important to align your content strategy with technological advancements, like AI
- My streamlined content creation approach that leverages my work for maximum output without multiplying my efforts
- Find out how you can effectively use transcriptions of your webinars or podcasts to create valuable written content for various platforms
Episode Resources:
- My AI Marketing Crash Course (use the code "Fuji" to take $60 off)
Connect with Me on Social:
- YouTube
In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak:
- How I shifted my perspective on the importance of relationships over knowledge in business
- Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations
- Why mentors only tend to invest in younger people (at least for free)
- My transition from free networking to investing in myself and my networks
- How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business
Resources: * Podcast: YATB 69 - How to Host a Networking Dinner * Blog: 6 Seriously Epic Takeaways From Our Nashville Breakfast * Book: Generating Business Referrals Without Asking by Stacey Brown Randall * My book, You Are the Brand
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
View this episode on YouTube »
I understand the fear and anxiety (and in many cases anger, especially if you’re a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights:
- What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid?
- How are AI tools shaping the roles of creative professionals, and why is there resistance?
- How it feels to have my own students clone me on ChatGPT (honestly, it’s weird)
- This is an opportunity to re-position yourself to be paid for your brains and not your hands
- Human beings are prone to error, slow, and expensive –– but there’s still a way to add value to your market
Resources:
- AI Marketing Crash Course with Mike Kim and Robby Fowler (use the code “Fuji” for $60 off) »
- Descript.com
- My book, You Are the Brand
Connect with Me on Social:
- YouTube
In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview:
- What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue.
- The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment.
- There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future.
- What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my thoughts.
Resources:
- My YouTube Channel
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That’s right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn:
- Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do
- Why you must tie your goals to experiences, contribution, and legacy
- How to strike a balance between contentment and ambition
- How to deal with disappointment when goals are not achieved
- Why small is the new big –– how big goals start with small (and seemingly random) steps
Resources: * The 10-Year Goal Guide: Create a Future You Love Using the Power of 10-Year Goals * Kathy's Instagram * Kathy's LinkedIn
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Watch this episode on YouTube »
Tune in for an impromptu “fireside” chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice “Flygirl” Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant.
I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out:
- What is the importance of focus?
- How to create a legacy that extends beyond materialistic things
- How each person practices self-care, and how to create space in life for it
- What is the "when life works" list, and how does it help you stay on track
Resources:
- Vernice’s Instagram
- Tony’s Instagram
- Nick’s Instagram
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I’m making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel.
Listen in to find out:
- What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube
- The catalyst for Kevin leaving his career in pharmacy, and how his father's death impacted this decision
- How corporated react to Kevin's YouTube channel, and this impacted his decision to leave pharmacy
- Why copywriting an essential skill for people who want to be successful on YouTube and inbound sales
- Whether Kevin's YouTube channel was already making money when he left his job in pharmacy
- Kevin's plan when he left his job in pharmacy to pursue creating content on YouTube
Resources:
- Kevin’s YouTube Channel »
- Mike’s YouTube Channel »
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
DISC is a well-known and widely utilized assessment tool that helps us better understand how we function in our personal, social, and work lives. Mike’s guest this week is Evelyn Eccard. She is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders.
Evelyn started a business called Bravo Leadership Int’l in 2016 with the idea to help managers. Before running her business, she worked as a Region Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. Evelyn realized that she could positively impact the company’s culture by training, developing, and coaching the managers around her.
When not coaching and training, she enjoys traveling. She likes to try new things in different places that make her heart race, like hiking Machu Picchu and surfing at Maui.
In this episode, Evelyn and Mike will discuss the results of his DISC assessment. You’ll better understand:
- How Evelyn started using personality assessment tools and how she deals with resistance to taking them.
- Mike’s DISC results and what they mean.
- Why passionate people have strengths and weaknesses when pursuing different goals.
- How people can learn and improve skills that are not in their natural strength zone.
- How the four different personality styles apply to leadership and why it’s important to be able to flex into different personality styles in order to communicate effectively.
If you’ve ever wondered what your personality style is (or you just want to know about Mike’s), then you’ll want to listen to this episode.
Resources:
evelyn@bravoleadershipintl.com www.bli.life https://www.facebook.com/evelyn.eccard/ https://www.instagram.com/evelyneccard/ www.linkedin.com/in/evelynlozadaeccard
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
You’ve undoubtedly heard that “good things come in small packages”. This brief episode proves that truth. Your host Mike Kim will share three observations he made while hanging out with high performers during a TV filming in Las Vegas In reverse order they are:
- Third--High performers are persistent in their pursuit of growth and development.
- Second—They know how to ask good questions.
- First—High performers tend to have a good grasp of people skills and know how to navigate relationships.
While most of us may not be “hanging out” at a TV filming with high performers, we can all learn a great deal from Mike’s recent experience. So, listen and learn…
Resources:
mike@mikekim.com
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This episode clearly demonstrates that we don’t have to be famous, or even widely known in order to make a large impact. Proof is Mike’s guest this week, Carolyn Newman.
Mike met Carolyn via a leadership community and some coaching calls. Mike says that he felt an almost immediate connection with Carolyn and could identify with her struggles and adversity. They have been intending to do this interview for over a year.
Tune in for this frank and open sharing where Carolyn and Mike discuss:
- Carolyn’s often-tumultuous transition from a tough and unhappy marriage to a successful and fulfilling life.
- The challenges that Carolyn has faced in retirement.
- Lessons learned in Carolyn’s life.
- The vital importance of finding purpose and meaningful work.
- Carolyn’s encouragement and advice to Mike.
Retired or not, this interview has valuable lessons. So listen carefully to this episode.
Resources:
If you were positively impacted by this interview, PLEASE share your takeaways with Mike, and he will pass them on to Carolyn:
mike@mikekim.com
or via his social media links below.
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
As Severus Snape said to Harry Potter, “Clearly, fame isn’t everything.” Well, it may not be everything, but it’s something. A case in point is Mike’s guest this week—Terri Trespicio.
Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You (Atria/Simon & Schuster, December 2021). Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7 million views, and Hubspot named her one of the “Top 18 female speakers who are killing it.”
A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show and featured in Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. A top-rated speaker, she has also performed stand-up all over New York City.
Tune in for this thoroughly engaging interview and learn:
- Why following one’s passion can be misleading
- What is “productive discomfort”, and why we should pursue it
- How hard times can create strong people
- How a “bucket list” can be a source of disappointment
- Why agency and sovereignty are more important goals than passion
- How we might be disappointed if we get everything we want
- The vital importance of gratitude
- How ultimate sovereignty can be frightening
- Why it’s critical that we listen to, and follow, our own intuition
Really important stuff here! So listen carefully to this episode.
Resources:
terri@territrespicio.com
territrespicio.com
Twitter @TerriT: https://twitter.com/territ
FB (public): https://www.facebook.com/TerriTrespicio/
LinkedIn: https://www.linkedin.com/in/territrespicio/
Instagram @ttrespicio https://www.instagram.com/ttrespicio/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This week, Mike spends some quality time with a quality facilitator.
Jason Frazell is a coach, speaker, facilitator, personal brand strategist, podcaster, and dad. In this episode, Mike and Jason discuss:
- How Jason earns gigs and holds the space for groups.
- How to win over a “cold room”
- The pros and cons of working with a group that already knows you, versus a “cold room”
- How technology has changed the way that people interact
- Why it’s important to be present and adaptable when facilitating
- How feedback is vital
So listen carefully to this episode. It’ll help you greatly uplevel your facilitation skills.
Resources:
jason@jasonfrazell.com Jasonfrazell.com https://www.instagram.com/jasontfrazell/ https://www.linkedin.com/in/jasonfrazell/ https://www.facebook.com/jfrazell/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Share some powerful and emotionally-charged moments with host Mike Kim and Sheila Wilkinson.
Sheila is a Louisiana Licensed Attorney, a Louisiana Licensed Master Social Worker, an Educator, an Empowerment Coach, and the host of the “What Would Sheila Say?” Podcast. Sheila combines her love for the law, social work, and education to help lawyers, creatives, and other service-based professionals and business owners transform pain, frustration, and unreasonable expectations at work into happiness, success, and healthy boundaries, so that they can achieve their personal and professional goals.
Sheila splits her time between New Orleans and Brussels, serves several nonprofits in the Greater New Orleans area, and provides services across the globe. Whenever Sheila’s clients need to make a decision and are stuck, all they have to do is ask themselves:
“What would Sheila say?” … and like magic, they have their answer!
You, too, may have (or re-think) some answers, as Mike and Sheila discuss:
- Five paradigms for reconnecting our intellectual and emotional selves
- How grief is a part of the reconnection process
- How Sheila could have been a rocket scientist
- How she manages a trans-Atlantic life
Resources:
sheilawilkinson.com
sheila@smwplc.com
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Enjoy some quality time as host Mike Kim chats with Brenna McGowan.
Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™.
By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue and called in more perfect-fit buyers.
Brenna believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open.
When Brenna’s not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood.
So, power up and listen in. Mike & Brenna will discuss:
- Why it’s vital to have a pre-launch strategy
- How AI can help.
- Why high-pressure launch tactics don’t work
- How story-telling and talking about your process make for effective launches
- The benefits of using events and webinars to create momentum.
- How emails and being visible create audience trust.
- How to manage expectations and energy during a launch.
Let’s do launch! Tune in to this week’s episode.
Resources:
brenna@brennamcgowan.co
brennamcgowan.co
https://www.instagram.com/brennamcgowanco/
https://www.facebook.com/groups/thecopyandcontentconvo
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Host Mike Kim returns this week to share his reflections on relationships. No, not THOSE relationships, but rather relationships with “entities”. The particular entities he’ll e discussing are money, your business, time, success & failure, and yourself. So, listen in for some extremely valuable insights. In this episode, Mike will discuss these vital questions:
- What life advice did Mike give to a 1-year-old?
- Why do we “externalize” the entities we have relationships with?
- How can we assess the quality of our relationships with money, business, time, etc.?
- If you had to buy your business, what would you change?
- Why don’t we treat our business like a business?
- How can we set boundaries around these entities?
- If you had a friend who treated your body, time, etc. the way you do, would you still be friends?
To learn the answers to these questions, and gain a deeper understanding of the utmost importance of evaluating and improving these relationships, tune in to this week’s episode. Your life will thank you.
Resources:
The Five-Minute Journal
A Happy Pocket Full of Money (by Gikandi, David Cameron)
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This isn't a full episode per se – just a quick check-in and update as I've been on the road almost non-stop the past several weeks.
Let's connect on social here:
- Instagram: @mikekim
- TikTok: tiktok.com/@mikekimtv
- Facebook: facebook.com/mikekimtv
- Twitter: twitter.com/mikekimtv
- LinkedIn: linkedin.com/in/mikekimtv
- YouTube: youtube.com/c/youarethebrand
Back to our regularly scheduled programming next week!
Reelly? Yes, reelly! Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their businesses. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers. In this episode she’ll share with you:
- Why many business owners believe that Instagram won’t work for them.
- Why video content is so vital.
- Why storytelling is a must in videos.
- What are the three essential components of any video?
- How to use repurposed content on Instagram.
- Why there is often a large disconnect between Instagram views and followers/clients.
- What effect AI might have.
- What, if any, is the value of the “blue check”?
- How an effective Instagram presence can attract brand partners.
To learn how Instagram can help your business to have exponential growth, tune in to this week’s episode…reelly!!
Resources:
laura@bsquared.social
www.bsquared.social @bsquared.social
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
What would be the value to you (and your business) of taking a detailed look at a highly successful person’s calendar? In this episode, you’ll get to do just that. Host Mike Kim will let you look “over his shoulder” as he plans a typical day and week. You’ll learn:
- What is one of the beauties of working for yourself?
- What is the analogy that has most helped Mike view his life, business, and activity?
- How and why does Mike protect certain days & weeks?
- How does he book speaking engagements?
- Why doesn’t he take any calls before 11 AM Eastern?
- Why are the people Mike coaches connected to more than just his calendar?
- Why does Mike consider his gym workouts to be work meetings?
- How does he deal with exceptions to his routines?
As the saying goes, “Failing to plan is planning to fail.” So, enjoy this week’s episode as you look at how to create your own “success calendar”.
Resources:
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This episode's guest is Miriam Schulman--an artist, author, and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists to go from so-so sales to sold-out collections.
After witnessing 9/11, she abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Her book with HarperCollins Leadership, Artpreneur, provides the actionable steps to turn your creative ideas into a thriving business. You’ll find immense value in Miriam’s shared wisdom. She’ll discuss:
- Her journey to find the artist in her soul.
- The critical importance of believing in your audience.
- How artists can effectively utilize AI.
- How to infuse your “inner weirdo” into your stuff (and what “weirdo” really means).
- What art collectors really want.
- What people who buy from you are really buying.
So, embrace your own inner weirdo, settle back, and enjoy this week’s episode.
Resources:
miriam@theinspirationplace.net schulmanart.com podcast [The Inspiration Place] schulmanart.com/itunes YouTube https://www.youtube.com/user/schulmanart Instagram https://instagram.com/schulmanart Book pre-order: ArtpreneurBOOK.com
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
Let’s see how many of you remember this “ancient” movie reference to the potential perils of AI (Artificial Intelligence):
“Open the pod-bay door, HAL”
“Sorry, Dave, but I can’t do that”
Whether or not you got the reference, there’s definitely a lot of buzz about AI. Is it a potential ally? Will it be society’s downfall? This week, Mike will share his thoughts and insights on recent trends in AI, especially ChatGPT. He’ll discuss:
- What ChatGPT can do pretty darn well, and what it can’t do so well.
- How we often perceive (and misperceive) technological advances.
- Five ways we can make AI and other technological advances work for us, rather than against us.
- Why we must be our own best catalyst.
- Why it’s becoming vital that we share our values.
Whatever your present feelings about AI, you’ll find comfort and strength in Mike’s wisdom. Like the Polar Express train conductor so famously said: “The most important thing about trains is deciding to get on”
Resources:
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
Instagram LinkedIn Facebook Twitter YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This week, we’ll have the privilege of being “flies on the wall” while Mike Kim coaches a group of online marketers. You’ll glean some nuggets from this session that will positively impact your business. Your mission, “Jim”, should you choose to accept it, is to implement what you’ll learn. The “Secretary” will not disavow any knowledge of your actions (and this message will not self-destruct in five seconds). Good luck, “Jim”. Among other things, you’ll learn:
- What it means to “train to standard” and “save your partner’s life”.
- Why it’s important to have a goal of making $1 per email subscriber in monthly recurring revenue.
- Why you must not despise the “day of small beginnings”.
- What does FLOATS mean, and why is it vital to your business success?
- How you can effectively systemize your marketing.
- Why it’s vital to play the guide, and not the hero, in your marketing.
- Why it’s probably not a good idea to focus on who unsubscribes from your list.
Regardless of where you are in your online marketing journey, you’ll definitely benefit by listening in on Mike’s coaching. It’ll be well worth it.
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
What would it be like for you to take two whole months off from your business to just “kick back” and do what you like? Disastrous? Just plain scary? Mike Kim, best-selling author, and personal branding coach, did that very thing, taking off the months of June and December 2022. He’ll talk about his experiences in this week’s episode. Among other things, you’ll learn:
- How Mike was able to take two months off, without negatively impacting his business
- What were the five most impactful insights he gained during his time off
- Why the phrase “chop wood and carry water” is of vital importance to your business success
While you may not yet be in a position to take two months away from your business, you can certainly afford 30 minutes to listen to this podcast It’ll be well worth it.
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
To kick off 2023 in a truly happy vein, this episode is a replay of a keynote address given by Dr. Ellen Wong, at Mike’s recent mastermind meetup.
Dr. Ellen Wong is a Chief Happiness Officer, Productivity Strategist, & Naturopathic Doctor to entrepreneurs and executives. As an industry leader, she has worked with thousands of people to radically elevate their life satisfaction and happiness without the bs or wasting their time. Her signature framework, The 9 Pillars of Happiness ™ has helped entrepreneurs, executives, doctors, coaches, and consultants easily and effortlessly amplify their health, take control of their time, improve emotional resilience, and create inner peace so they have the confidence and drive to achieve their own definition of success and joy in every aspect of their lives.
Ellen has shared her experiences and expertise through keynote speeches and corporate presentations as well as group and one-to-one coaching programs. She has been featured in Thrive Global, Business Insider, Sound Dollar, and many podcasts including Women’s Health Unplugged, Done By Noon, Rebel Talk, and The Dr. Kinney Show.
When she’s not working with clients, Ellen loves her down-time, trying new culinary experiences, traveling around the world and spending time with her husband, human baby, and fur baby.
So, sit back and listen (and implement) carefully. You’ll be equipped to have a truly happy 2023…and beyond!
- What are the societal and individual factors that influence happiness?
- What are the “top five” regrets of people who are dying?
- What are The 9 Pillars of Happiness ™?
- What is “time management” really all about?
Resources:
https://drellenwong.com/happinessquestions
Instagram—Joy Avenue (her handle)
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Please Read: Affirmations have been a huge part of my growth this past year and I thought it would be appropriate to publish the actual track I listen to every morning and evening.
While my background is in writing, I’ve always found it difficult to write my own affirmations. I’ve collected several from a few books I’ve been reading, the most significant of which has been Quantum Success by Sandra Anne Taylor. This book contains several affirmations at the end of each chapter, so I recorded them and created my own affirmation track.
If you’d like the transcript I wrote for this episode, visit the show notes page here: mikekim.com/yatb360.
I left this track without music or other normal pre-rolls, so that you can listen to your own music in the background and not be distracted by other audio segments.
Happy New Year, and may 2023 be your best year ever.
Resources:
https://www.amazon.com/Quantum-Success-Astounding-Science-Happiness/dp/1401907326/ref=sxts_rp_s_sp_1_0?content-id=amzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2%3Aamzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2&crid=DKPX9XK3RS5O&cv_ct_cx=quantum+success&keywords=quantum+success&pd_rd_i=1401907326&pd_rd_r=2586bbe4-e498-47c8-aa90-ec2d4c79a282&pd_rd_w=Mtc6B&pd_rd_wg=r1i8F&pf_rd_p=497ddbaf-dbdc-4a61-b204-33f5c59012b2&pf_rd_r=VJTTEF655Q636AGM7AT5&psc=1&qid=1669057200&sprefix=quantum+success%2Caps%2C75&sr=1-1-5985efba-8948-4f09-9122-d605505c9d1e
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
While you probably know the common meanings of “translator, amplifier, and producer”, you’ll find immense value in understanding Michael Roderick’s take on these terms. Michael, the guest on this week’s episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You’ll be glad you did. Get up to speed on:
- How it is that business really works by referrals.
- How to become “referrable”.
- What “translators, amplifiers, and producers” mean, in relation to helping you form lasting connections.
- How you can get much better at explaining what you do.
- Why the perspective of an “outsider” is vital to your business.
- Why it’s important to challenge the “dominant narrative” without being combative.
- What “referability radar” is, and how it can benefit you and your business.
Don’t miss this amazing interview. As Mike Kim says, “Relationships are rocket ships.”
Resources:
http://www.smallpondenterprises.com/ https://www.linkedin.com/in/michael-roderick-1161571/ https://www.facebook.com/mike.roderick.940 https://twitter.com/MichaelRoderick http://www.myreferabilityrater.com/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Total stab here, but wouldn’t you like to earn five figures a month while working twelve hours a week? Thought so. To learn how Jill Wise does this, listen to this week’s episode. Jill is a terrific copywriter and marketing business consultant. More importantly, she’s a relatively new mom. She and Mike have known each other for over two years, and they’ve been in a mastermind group together. You owe it to yourself and your business to glean some great insights from Jill in this episode. Among other gems, you’ll find out:
- How to avoid becoming derailed when experiencing major life stressors.
- How to effectively build up your business so you can have more time for what’s most important in your life.
- Why it’s valuable to look at your business as an ongoing experiment.
- Why passive income, regardless of its amount, is a huge asset.
- What to do, delegate, or discard.
- Why flexibility is a must.
- Why planning ahead is a must.
Definitely don’t miss this primer on effective planning. Five figures while working twelve hours a week is both doable and desirable.
Resources:
https://itsjillwise.com/6-figure-schedule
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This week, Mike interviews Joey Cofone, founder and CEO of Baronfig. He’s an award-winning designer and entrepreneur. Joey’s work has been featured in Fast Company and New York magazines. He has just come out with an incredible book called The Laws of Creativity. So, get ready for a deep dive into the realities of creativity. You’ll learn:
- Why creativity is not simply an abstract concept, but rather is based on processes.
- What those processes are.
- How Bruce Lee was an outstanding example of developing creativity.
- What “thinking combinations” are, and why they are a critical part of the creative process.
- Why the word “creativity” is a misnomer.
- What is the actual process of creating a comic book.
- What Joey’s major mistake was in trying to grow his business.
- Why it’s essential to champion your work—what Joey learned from Grace Hopper.
- Why it’s so great that we can look back on history.
If you want to have a much clearer understanding of the creative process, and how that understanding can help you grow your business, then don’t miss this invaluable interview. Resources:
Insta: @baronfig https://www.joeycofone.com/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
You’ve surely recognized the similarities between coaching/thought leadership and midwifery. You haven’t? In that case, you’ll find great value in this week’s episode. Mike interviews Cheryl Furer, a registered midwife. Cheryl is also a certified homeopath and an integrative health coach, with an emphasis on the childbearing years. Mike and Cheryl have known one another for the past year and more. In this delightful interview, you’ll learn:
- How to correctly pronounce the word “midwifery.”
- How Cheryl is helping to make midwifery more mainstream.
- What social entrepreneurship is, and how it can be a marriage of passions.
- What midwifery has in common with finalizing a major project.
- How a brand can best connect with charitable giving.
- How we can be the change we want to see in the world.
- Why it’s vital to regulate our adrenaline (and how to do it).
- How Cheryl grounds herself, and integrates the birth experience into her own life.
So, if you want to “give birth” to a business that will benefit not only your own bottom line, but also your community and larger world, then be sure to tune in for this expert midwife’s priceless advice.
Resources:
https://yourthrivingpregnancy.com/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Be sure to tune in this week for Mike’s incredible interview with Teresa McCloy. Not only is Teresa an amazing coach, speaker, and trainer, but she’s also the author of the new book Do What Matters (dowhatmattersbook.com). Mike and Teresa have gotten to know one another in a mastermind group. As Mike says, “Growing can be really fun if you’re doing it with the right people.” Teresa is definitely one of “the right people”. In this stellar interview, you’ll learn:
- Why it’s essential to plan in advance.
- How best to plan in advance.
- How enneagrams are valuable tools for self-discovery.
- Why we must “get on the balcony” (and what that really means).
- How we can uncover our values and needs (and why that’s so critical).
- What it means to “live from rest…not rush”.
If you want to better comprehend the need for (and mechanism for) truly significant personal growth, so that you can provide real value to your clients, peers, families, and the world in general, then this episode is a must-listen.
Resources:
http://dowhatmattersbook.com/
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Don’t be fooled by the title. This episode is a heartfelt Q&A between two long-time friends. Mike Kim, best-selling author and personal branding coach, has known Henry Jeong (Instagram-bigasianguy) “since we were probably 11 years old”. You’ll not only get a better understanding of the value of friendship, but you’ll also have some valuable takeaways as you hear how Mike and Henry answer the following questions they ask each other:
- Have you ever made decisions based on money? If so, how did that work out?
- How did you feel about moving to another state? What was your biggest adjustment?
- How have you built relationships with others in a new environment?
- Why is it so important to feel grounded?
- What are the three top books you’ve read this year?
- What would you do differently this year than you did last year?
- What is your morning routine, and how has it helped you?
- Why is it important to be aware of the energy you’re around?
- "Lightning Round” Kill, ****, or Marry. (You’ll have to tune in to “flesh” this one out…).
So, if you, like Mike and Henry, see value in long-term friendship, you’ll want to tune in to this episode. Despite the title, this episode really does have value
Resources:
http://instagram.com/bigasianguy
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
You’re in for a real treat as you join Mike and his friend Jenny Chung. Jenny is a “brick-and-mortar” entrepreneur, brand ambassador, and investor. She is co-owner of Love Korean BBQ in New York City, Get Purely Juiced, and is an investor in several other brands. You’ll be both inspired and entertained as Mike and Jenny discuss their distinct approaches to creating and building brands.
In this episode, among other insights, you’ll learn:
- What “online” and “brick-and-mortar” entrepreneurs can learn from each other.
- What is the price we have to pay to enter a business?
- Why it is critical that there be “cross-pollinization” of entrepreneurs.
- How Jenny’s family and cultural background shaped her desire to be an entrepreneur.
- What are the upsides and downsides of starting a business that follows trends?
- What is the “tuition” that entrepreneurs must pay in order to stay motivated?
- How Jenny networks and recognizes profitable trends and opportunities.
- Why it can be said that “sometimes doing nothing is not doing nothing”.
- How to effectively represent your brand.
- Why it is vital to serve and help bring about change in your community.
- In order to better understand how online and brick-and-mortar entrepreneurs can encourage and inspire one another, you’ll find great value by tuning into this episode for Jenny’s and Mike’s idea-sharing.
Resources:
- Love BBQ in New York City
- Get Purely Juiced
- Jenny’s Instagram
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Join personal brand strategists and best-selling authors Mike Kim and Chris Ducker, for an inspirational “tete-a-tete”. Besides having authored the industry-standard books Virtual Freedom and Rise of the Youpreneur, Chris is also a noted speaker and a “true entrepreneur”, having built and then stepped away from several businesses.
In this episode, you’ll learn:
- Why sales is a “contact sport”.
- Why, although numbers are important, you can “sway” the numbers.
- Why “P to P” is ultimately the best business model.
- Why it’s vital to be a nice person and surround yourself with other nice people.
- Why Mike and Chris do not consider themselves as competitors.
- What “personal brand” really means.
- Why hurdles are essential in becoming a true entrepreneur.
- How to get your mind “right” about pricing your good or service.
- How Chris can help you really understand how to build a six-figure expert business.
So, if you really want to understand why the traditional idea of competition probably doesn’t apply to you and others in your space, then be sure to tune into this episode for Chris’ and Mike’s insights and guidance.
Resources:
Join Chris' Elevated Entrepreneur Experience - Nov. 8-10 (FREE) »
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Join personal brand strategist and best-selling author Mike Kim, for a true “open-Mike” session. Mike will share powerful takeaways from his recent live event in Nashville. He’ll also share tips on how you can create an amazingly successful live event of your own.
In this episode, you’ll learn:
- Why live meetups are a must, if you run a mastermind or coaching group.
- Why you should consider piggybacking your event on a related major event.
- How to set a strong posture for those attending your event.
- How Mike structures his events (timing, location, etc.).
- How/why some of your attendees should also be your presenters.
- Why it’s critical that your attendees have an opportunity to create content while at your event.
- How to make it easier for people to connect with one another at your event.
- Why it’s vital to build your event the way you’re “wired”, around your strengths.
- Why it’s important to make yourself available to attendees.
- What is the ultimate value of a live event?
So, if you’re wanting to create a highly successful event, then be sure to tune into this episode for Mike’s insights and guidance.
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Join personal brand strategist Mike Kim for a powerful interview with mindset and executive coach, Vin Infante. Vin hails from a unique background as a licensed psychotherapist and an FDNY firefighter, serving during the COVID-19 pandemic.
In this episode, Vin will give us a “peek behind the curtain” as he shares insights about:
- How he fulfilled his childhood dream of being BOTH a firefighter and psychotherapist
- How he became successful at both coaching and psychotherapy
- What life-changing insights he gained from Tony Robbins and Jim Rohn
- What the most important skill is that a counselor can take into coaching
- What coaches and counselors can learn from each other
- How people can “grab hold” of their future
- How people can create clear intentions and goals (and what the point of a goal is)
- Why casting vision is so important
- Why a mission board is better than a vision board (and how to create one)
So, if you’re asking yourself questions like these:
- Who am I trying to become every day?
- How do I show up in my roles?
- What is my big, over-arching life mission?
Then tune into this episode for Vin’s priceless insights and guidance.
Resources:
Download Vin's Step-By-Step Guide to Creating a Vision Board for No B.S. Goalsetters at go.vincentinfante.life/visionboard
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Stacey Brown Randall is the author of the award-winning book, Generating Business Referrals Without Asking, host of “Roadmap to Grow Your Business Podcast,” and a speaker featured in national publications like Entrepreneur, Forbes, and Fox News. She is a powerhouse in helping people generate referrals without asking for them. Referrals are the lifeblood of most businesses, and on this episode she will share some of her referral-generating tips. Tune in to get answers to questions such as:
- What are the typical referral strategies?
- What is your process for helping people build a referable business?
- What are some of the great foundations of a client experience?
- Do you need to provide swag?
- What do people in our industry need to be aware of?
Connect with Stacey:
- Get Stacey’s book
- Order on Amazon
- Subscribe to Roadmap to Grow Your Business Podcast on Apple
- Subscribe to Roadmap to Grow Your Business Podcast on Spotify
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Connect with Me on Social:
- YouTube
- TikTok
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
Danny Ozment has been the longtime producer of this show and is my go-to person for all things podcasting. Over the past 8 years, I have managed to ebb and flow with the many changes in podcasting with Danny and his team’s help. Danny has been on the podcast before, so if you like this episode and want to hear more from him, scroll back to episode 269.
In this episode, we talk about:
- Consistency and what it means to your brand, your listeners, and the platform your show is on
- What people who already have podcasts can do to make them better
- What stats Danny and his team are most interested in
- How podcasting has changed since I began my show
- How smaller podcasts can learn from established ones
- And how to monetize a podcast
If you’re interested in having Danny and his team work on your show, you can learn more at emeraldcitypro.com.
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Connect with Me on Social:
- YouTube
- TikTok
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
Many people believe that passive income will solve everything. They don’t realize the price that needs to be paid to keep their personal brand recognizable through books, courses, and trainings. In this solo episode, I go into what passive income means to personal brands and how it’s different than what Robert Kiyosaki teaches in his book “Cashflow Quadrant.”
When thinking of passive income, we often think of investing in real estate. But as you buy more real estate, more energy is required to keep making money. However, you don’t need physical property to make passive income as a personal brand. You can sell your intellectual property.
Listen in for what I recommend to truly make a passive income.
Get My Marketing Proposal Templates
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: http://www.mikekim.com/yatbaudio
- Get details on the physical book: http://youarethebrandbook.com/
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Did you know you can accept payments without going through Paypal, Stripe, or any of the other popular payment processing platforms and paying their transaction fees? I didn’t either! That’s why I had to talk with David Carlin, half of the power couple behind Residual Payments – the training community for digital payment experts.
There are three ways to use Residual Payments:
- Learn about the program in one day and move on
- Turn it into a side hustle
- Diversify and build your own payment company
In this episode, David discusses each avenue and how you can become a brand payment expert. Check out residualpayments.com to get started on your own payment processing platform!
Follow Residual Payments:
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
James Harrington is the founder of the nonprofit Ugandan Water Project. I got to know James back when we were both involved in the ministry world and even played on tour together. In this episode, we talk about why James began the Ugandan Water Project and what he has learned over the nearly 15 years he has been running the nonprofit.
Some of the questions we dive into are:
- How did he get into starting a nonprofit for communities in Uganda from his small town in western New York?
- What were his early fundraising pitches like?
- Who were the people connecting with in the beginning?
- Was there a season where he felt like they had finally made it?
- What are the project’s core values?
Learn more about the Ugandan Water Project at ugandanwaterproject.com.
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I took a spontaneous trip to LA for a week, which led to recording a couple of podcast episodes, going to an Angels game, and meeting with David Meltzer and many influential non-public figures. I’ve been getting in the habit of asking myself, “what if everything turns out great?” And everything about this trip to LA did turn out great.
I gained new relationships, tools, and skillsets that I could bring back home with me. I also was reminded that because I’m generous to people in my circle of influence, opportunities seem to find me. Listen in to this episode to hear how my week in LA played out and what I was able to take away from it.
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Over the past two to three years, I’ve been on a journey of learning how to channel energy. A lot of credit goes to my friend Nick Cavuoto – serial entrepreneur, inspirational speaker, and personal branding expert. One of his gifts is energy work – he is very in tune with his own energy and the energy of those around him.
Recently, instead of thinking to myself, “what if everything goes wrong?” I’ve been telling myself, “what if everything goes great?” So I went to Los Angeles on a whim and just let the week play out. Stay tuned for episode 344 for more on my week in LA.
In this episode, Nick answers questions like:
- What does life look like for someone who sees people through a lens of energy first?
- What does he see most often when working with entrepreneurs who wear a lot of hats?
- What would he fix if he could wave a magic wand to help transform someone?
- What did he learn from meeting with a monk?
We also talk about psychedelics, affirmations, and more!
Connect with Nick:
- nickcavuoto.com/mentormind
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This episode is a little different because it’s a simulcast of my friend Jerry Won’s podcast, Dear Asian Americans. He interviewed me on his show and we talked about how I got to where I am today.
We discussed:
- When it became clear to me that I could teach and be the “product”
- What I learned from being in the church world
- Separating a professional and personal identity and the importance of being self aware
- How to keep evolving and staying relevant
- Thinking outside the routine
- The article I wrote on racism after the Atlanta shootings
- And much more.
Listen in for how I developed from a church’s music director to personal branding expert, speaker, and author. The point is that everyone’s path is not the same. Take advantage of your own skillset and chart a path that makes sense for you.
Connect with Jerry:
- com
Save $150 on YATB Live Recordings
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlson, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
This episode takes you “behind the curtain” so you can get the most out of a mastermind group. A mastermind group can be one of the biggest accelerators of your business and life –– but they are also very misunderstood, mis-marketed, and therefore under-utilized.
Here is a sneak peek of the tips from this episode:
- Show up with the same energy you would if you were the group leader
- Actively listen during the mastermind call –– look for a spark to act on.
- Actively contribute to the group.
- Contribute to the group’s forward energy.
- Study the transcript of the call, and be quick to gather resources that are shared.
- Build and maintain relationships with group members outside of the group calls
At some point, a mastermind group is less about what you learn and more about the energy you’re around. Channel that energy! There’s power in the group.
Save $150 on YATB Live Recordings: You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlsen, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer »
Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
This episode is a replay of my closing keynote at YATB Live earlier this year, and it’s really more of a “life talk” than a “marketing talk.” I spoke from the heart and shared some honest life lessons I’ve learned over my years as an entrepreneur. This includes lessons like getting to define what success is for you and making margins for the things and people that matter most.
Save $150 on YATB Live Recordings:
You can now get the recordings from the event for $150 off! I want you to be able to experience the wisdom that speakers like Marissa Nehlsen, Lauren Johnson, and Travis Chappell shared. Get all of the recordings, and some bonus sessions, for just $47:
Click here to redeem this offer »
Brand You Funnels Info Session:
I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business.
Learn more and sign up at brandyoufunnels.com.
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I have a conversation with Gail Rudolph. Gail is an executive coach and author who teaches that business is a human endeavor. Without understanding how people make decisions, we are just guessing. One of the main things we are missing in business is the realization of power. Gail teaches that power is energy and one of the most important things when trying to control a conversation or situation.
Gail discusses:
- The five key ways to express power
- What the power continuum is
- How to teach people to respect boundaries
- Power tools we can use in our life and business
Gail is the author of “Power Up Power Down,” a super practical and actionable book on how to properly use your power.
Grab a copy here.
Connect with Gail:
- com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Linda Perry is a recovering attorney, master mindset coach, and business strategist who helps growth-stage entrepreneurs turn down the noise in their heads. The key to a crazy successful business is putting mindset first – unfortunately, we are so caught up in the noise that it’s easier said than done.
In this episode, Linda answers a lot of questions regarding mindset, fear, limiting beliefs, etc. She also provides solutions so that when we encounter roadblocks, we can take the right action to pass them. These are challenges that we all face so listen in and take notes because Linda drops a lot of useful tips!
Get Linda’s book, “Unstoppable,” for FREE!
Connect with Linda:
- com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I had to have Julia Bocchese on the show to talk about Pinterest because it’s a platform I know literally nothing about. What I do know is that it’s a powerful marketing tool. After a few minutes of talking with Julia, the benefits of Pinterest became increasingly obvious. It can be beneficial for people in all industries – even luxury yacht sales! So listen in, download Julia’s freebie, and start marketing your business on Pinterest.
Some questions I ask Julia:
- What kind of businesses should be intentional about being on Pinterest?
- What types of content can people post?
- How do keywords work on Pinterest?
- What other tools/apps can people use to help with their Pinterest marketing?
Julia has created a free step-by-step guide to convert more visitors from Pinterest into paying clients. You can learn more about it here: https://juliareneeconsulting.com/pinterest-client-freebie
Connect with Julia:
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Tina Marie St. Cyr claims all executives need to believe in their choices, trust their teams, and be a resource to take their companies to amazing levels of success and financial vitality. Tina is the CEO of Bonfire Coaching – a global network of coaches. She works to help people recognize roadblocks and self-sabotaging tendencies in order to create stronger mental toughness.
In this episode, we talk about the common ways that sabotaging tendencies show up, what to do when going through the trials, the acronym K-N-O-W, where to find mental toughness and so much more. Tina is an energetic and motivating person who is clearly passionate about what she does.
Tina is currently offering a Five-Day Mental Toughness Formula that will help you push past your comfort zone and annihilate the saboteur in your life. Learn more about The Five Day Mental Toughness Formula: www.bonfirecoaching.com/mikekim
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I am so grateful that the universe brought Loren Trlin into my life. Loren has helped me work through some heavy times, including when I was writing my book. She helps people experience manifestation, create new realities, and think for themselves. She believes that we have more power to create in our lives than we give ourselves credit for – and I don’t disagree!
Some questions she answers in this episode are:
- How she got into mindfulness
- If she sees a movement of people “waking up”
- What skills she brought from earlier on in her life to what she does now
- Where she draws her optimism, energy, and strength from
- What’s pissing her off and what’s breaking her heart
- How she empowers people to see their own power
- How she stays grounded
If you feel like you’re lacking in purpose or are starting to question everything, listen in to this episode. Then, start consuming Loren’s content and work with her if you can. She’s incredible at what she does and can really help to open your eyes and make sense of what you’re experiencing.
Connect with Loren:
- lorentrlin.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I have one of my best friends on the show, Henry Jeong – aka Big Asian Guy on Instagram. I’m staying on the theme of having my good friends on the show and kicking back for a little while. Henry and I grew up together and have been best friends since we were eleven years old. We share a deep love for life and experiencing life to the fullest. Since it’s my birthday week I can’t think of anyone else I would want to share this episode with.
I hope this episode inspires you to check up on your friends and let them know you’re thinking about them. Life is short but it’s the longest thing we ever do.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
For a few episodes, I’m having some of my good friends in real life on the show. I’ve come to realize that lifelong friends are a combination of two things – low maintenance and high quality. They love you for who you are and challenge you to grow.
In this episode, I sit down with my good buddy, Nate Cronk, and have some beers. He has always been unapologetically himself and an inspiration to me. We talk about growing up in church, what it’s like to have people gravitate to you, divorce, Tony Robbins, and more. Listen in for a casual chat between two good friends.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this presentation, Jeff Brown lays out his formula for being an expert podcaster and interviewer.
Jeff is the host of the award-winning, multi-million downloaded podcast, Read to Lead. He exclusively interviews authors and is, in my opinon, one of the best podcast interviewers in the business.
Connect with Jeff:
- Read to Lead Podcast
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.
Some of the topics we hit include:
- What is a brand voice guide?
- What are the three elements of voice?
- When is a good time for a brand to do this?
- How do you capture the voice of people who are not writers?
- How do you maintain sanity writing in other people’s voices?
Connect with Justin:
- Write More Personality-er Workshop
- Free Brand Voice Guide
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Tarzan Kay is known for writing fun-to-read emails that can be more addictive than Netflix. In addition to talking about storytelling and email marketing, this episode takes some wild turns as we talk about divorce, books, and spiritual experiences.
A sneak peak of this episode:
- How Tarzan got into copy and why she chose to focus on email marketing
- Tarzan’s changing role as a leader in the industry
- Being willing to do the things that don’t scale
- Divorce and how that’s affected us while writing our books
- Spiritual experiences and Tarzan’s experiences with psychedelics
Tarzan is widely recognized as one of the best email copywriters in the business. Check her out program, Email Stars –– I highly recommend it.
Learn more about Email Stars here.
Connect with Tarzan:
- Join Tarzan’s email list. You won’t regret it!
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
This episode is a replay of a live presentation by Dr. Eugene Choi at one of my masterminds. He is brilliant and always leaves everyone at the mastermind wanting more. In this presentation, he talks about how our brains almost can’t help kicking us into survival mode. It happens so much that research shows that we operate from a state of survival 70% of the time! Dr. Choi goes into this and how we can train our brains to work from an executive state of mind more often.
Some of the topics he covers are:
- The fight, flight, or freeze response
- Survival vs executive state of mind
- The different types of mindsets
- How to upgrade your brain
- Limited beliefs
Listen in to learn a little about how your brain works and the steps you have to take to upgrade your brain!
Connect with Dr. Eugene:
- destinyhacks.co
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
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Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college athletes but now her specialty is giving people the questions, tools, and processes to help them unpack the questions that are lingering in their life.
In the mastermind presentation, she provides tools and creative processes to the group and shares stories that relate – such as her first memory of being in a leadership role. Listen in and respond to the question prompts she provides for a transformative experience!
Connect with Molly:
- mollygrisham.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the lessons we gleaned from the experience. I believe that how you leave one season is how you enter the next. I kept a note on my phone with four questions so I can take stock of where I am right now before moving on. In this episode, I share the four things I’ve reflected on following the event.
- What I felt could’ve been better for the event overall
- What went well for the event overall
- What was personally meaningful to me about the event
- How I emotionally felt in the aftermath of the event
I also answer some “post-game review” questions provided by coach and speaker, Lauren Johnson.
If you are interested in accessing the recordings from the event, we will have them for sale on youarethebrandlive.com sometime in the next few weeks.
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: com/yatbaudio
- Get details on the physical book: com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk about how he has used personal stories to grow his legal practice.
Steven has gone all-in on his personal branding and is now having record years over and over again. By dialing in on his founder story, he has become relatable and able to connect with business owners who need a plan to protect their intellectual property.
Listen in to this case study episode, then connect with Steven to get your intellectual property in order.
Connect with Steven:
- speakwiththrasher.com
- thrashlaw.com
- YouTube
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping people bridge the gap between what they learn from his content and how they can apply it.
In this episode, we talk about how to format your personal brand website – specifically the home page. Get prepared to take notes because you will want to write his format down!
We talk about:
- What makes a personal brand different
- The format that Robby recommends for your website
- Why you don’t want to put everything you do on your home page
Your website is your home base and needs to be able to tell someone how you can solve their problem within seconds. Get on Robby’s email list and start downloading his stuff if you are serious about building your personal brand!
Connect with Robby:
- robbyf.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.
In this episode, Geoff answers the questions:
- How have you used personal branding to grow your copywriting business?
- When did you shift to start including more personal branding in your marketing?
- What were some of the challenging parts of building a personal brand?
- Can you share what stories you tell your market?
- What is it like to have a podcast as a copywriter?
Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!
Connect with Geoff:
- geoffkullman.com
- Listen to the podcast
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It’s in the name “non-profit” so it makes sense.
Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came out with a book called “Get That Money, Honey!: The No-Bullsh*t Guide to Raising More Money For Your Nonprofit.” It’s full of everything she has learned about fundraising over the last 20 years – seriously, everything! She shares it all because she genuinely wants to see nonprofits succeed.
Get the book on Amazon!
Connect with Rhea:
We are cutting it close, but you can still get tickets to You Are The Brand Live! It’s in Denver, CO from April 7-8.
Use the code “Special” to get $100 off as a gift from me for being a listener of the podcast :-)
Register here: youarethebrandlive.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and leverage automation. We talk briefly about how business is personal and how important the human aspect of marketing is.
Duane is a You Are The Brand certified coach and will be at the live conference in Denver on April 7-8. Tickets are still available for the conference and can be purchased at youarethebrandlive.com. Use the code “Special” for an extra $100 off!
Connect with Duane:
- duanezingale.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: www.mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are the Brand podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I have two questions I ask when someone gets stuck on their storytelling:
- How did you learn that?
- How did you make that happen for yourself?
As it turns out, my answer to the first question is in church. Listen in to this brief chat with Dr. Sheila Cornea on personal branding and how aspects of going to church or participating in church parallel personal branding.
Sheila is a You Are The Brand certified coach and just by listening to this episode you can tell that her gift is definitely personal branding.
Connect with Sheila:
- drsheilacornea.com
You Are The Brand Live is coming up on April 7-8 in Denver, Colorado!
Use the code “Special” to get $100 off as a gift from me for being a listener of the podcast :-)
Register here: youarethebrandlive.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You Are The Brand Here:
Did you know? The You Are The Brand podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – it’s intriguing and intimidating.
In this episode, I’m sharing a recording of Daniela speaking on how to turn inspiration and big ideas into action at one of my private workshops. If you’d like you can watch the video presentation on mikekim.com because she does write on a board, but it’s not necessary to follow along.
Only you have the power to change your life. A speaker can only inspire. Daniela creates a framework for how we can create results in our lives and find the motivation to accomplish our goals.
Connect with Daniela:
The early bird special for You Are The Brand Live ends on March 1st! The conference is in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022, and is already filling up.
Use the code “Special” to get $100 off the early bird pricing!
Register here: youarethebrandlive.com
Get Your Free Audio Copy of You Are The Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are The Brand Here:
Did you know? The You Are The Brand podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people. I went to a ton of events when I was first starting out so, for the first time in 4 years, I am hosting a live conference!
The conference will be in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022. We will have experts in personal branding speaking on what's to come in the next 1-3 years and preparing you for the next stage in your business.
Talent isn’t enough; your network often shapes your net worth so even if you don’t make it to my conference, I recommend getting to some other events and start building your community.
Register for You Are the Brand Live here: youarethebrandlive.com
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to help authors change lives with her marketing skills.
Some of the questions she answers are:
-
Where do you start when it comes to marketing?
-
When should someone start having the marketing conversation in the book creation process?
- Who markets the book?
Connect with Lindsey:
- igniteyourbookmarketing.com
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
What are realtors not doing right when it comes to marketing and branding?
Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy.
According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don’t follow the same cookie-cutter approach that most realtors are taught and they are successful because of it.
Connect with Alex:
- YouTube
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal is.
We have the story we tell the world, the story we tell ourselves, and the story that is burning in our soul. Lisa helps to uncover what those stories are so that you can present them in a way that is authentic to you.
I have actually been working with Lisa for the last year and a half because I want to be able to give my nephews something more than just toy fire trucks. I want to be able to leave them stories that have meaning and that will leave an impact on their lives.
We all need someone to sit down and bounce our ideas off of and Lisa serves as a professional in that space.
Connect with Lisa:
- lisamcguire.com
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.
In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is:
- Who are you?
- Who are you not?
- What do you do?
- What do you not do?
As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation first. We also discuss why it’s important to be true to who you are because your audience will be able to tell if you are authentic.
I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy.
Connect with Lyss:
- lysshouse.com
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast.
In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it’s the first or 500th cup, it has to be the same cup of coffee every time. The point is that brands have to be reliable and predictable to earn their customers’ loyalty.
Kelly’s masterclass, The Power of One Framework, teaches you how to serve your clients through communication and to be the best version of you every time.
- Get the Power of One Framework Masterclass free: powerofoneframework.com/masterclass
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?"
The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights.
You'll also hear from Neal Phalora –– a coach, life-healer, and "brain warrior." You can connect with Neal on Instagram at instagram.com/thebrainwarrior.
On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year:
- A gratitude practice
- Always measuring backwards
I use The Five Minute Journal to help me with my daily gratitude practice. You can pick up a copy on Amazon or visit intelligentchange.com.
I learned the concept of "always measuring backwards" from entrepreneur coach, Dan Sullivan. For more on the topic, pick up his book, The Gap and the Gain.
Happy New Year!
In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would recommend them to anyone needing their services. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry.
Get Your Free Audio Copy of You Are the Brand Today!
Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
YouTube
Subscribe to You are the Brand Here:
Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand.
Get Your Free Audio Copy of You Are the Brand Today!
- Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio
- Get details on the physical book: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.
There are two reasons to rebrand:
- If people don’t understand who you are and what you do
- If you’re attracting the wrong customer
Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.
In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.
The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank you for your support over the past 300 episodes and I look forward to the next 300!
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
- YouTube
Subscribe to the Brand You Podcast Here:
Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:
iTunes
Stitcher
Spotify
Podbean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.
Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.
In Read to Lead, readers will learn:
- why people need to read like their career depends on it
- the five science-backed reasons reading helps build careers
- how to absorb a book into the bloodstream
- a technique that can double (or triple!) reading speed
- tips on creating a lifetime reading habit
- and more
This book is filled with insights from today’s leaders and plenty of practical advice to help develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. For people who want to lead a more satisfied life, have more intelligent conversations, and broaden their minds, this is an essential tool for a better way to read to lead!
Resources:
- Read to Lead Book
- Read to Lead Podcast
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
Subscribe to the Brand You Podcast Here:
Did you know? The Brand You Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday:
iTunes
Stitcher
Spotify
PodBean
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.
In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause.
Marc’s most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how it ties into feelings of doubt in your work, and Marc’s emphasis on nonprofits and how they can help you in your leadership development.
The 4 Quadrants of Leadership:
- Have a lot of confidence to complete a task because they have watched others do it so they copy them -- but their confidence drops when they find that they are not as successful as the person they copied.
- Feel like they are faking their success and always trying to “fix” a problem although they aren’t sure what it is or how to fix it.
- Learn to grow in their unique identity and do what works best for them so their confidence increases.
- Help others increase their confidence by “focus leading.”
3 Competencies that Everyone Has:
- Hardwiring (personality or cognitive)
- Stories (the way we are programmed)
- Goal Setting (the way we handle goals)
Resources:
- Buy the book The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be
- Marc’s website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude.
Andy has been on the show before but this time we discussed his creative process for writing his book and what owning your career means. Here’s a hint -- you don’t have to leave your nine-to-five to live a happy and fulfilled life! This book is meant to help people map out a career and live with intention.
We discussed the book writing process, how to create new corporate learning opportunities, and what feedback culture is. We also go into:
- The idea behind his book, who it’s for, and why you should wait to write a book until you are more established in your business.
- The mistakes people make when they take a job because it pays well or is convenient, rather than working at a job that fits into their goals.
- How to get new skills and perfect the skills that you have by practicing and getting critical feedback from your peers.
Resources:
- Own Your Career, Own Your Life Book
- Download The Top 5 Career Mistakes
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist.
In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because things will never be the same as they were before. We have new insights -- which is information through the filter of experience, and new problems that need to be solved.
Listen in as we discuss:
- The three crises that were happening during the shutdown: health, mental health, and economic -- and how John coulld help with the economic crisis.
- Creating real solutions to real problems for real people.
- The shift from the age of information to the age of insight.
Resources:
- Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)
- John’s website
- Coworking space
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a Fcking Grip.* He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches.
In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with:
- The correlation between coaching and marketing.
- The three business currencies and the one that Matthew relies on the most.
- The importance of building a professional network and creating relationships with people that will lead you to paying clients.
Resources:
- Marketing for Coaches Podcast
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch!
- Don’t let your mouth overload your back.
- Play the game that plays to your strengths.
- Talent doesn’t replace the need for hard work, it clarifies it.
- You are the average of the 5 people you spend the most time with.
- The last mile is always the least run.
- BONUS: Train through the injury.
I gleaned these principles from various sources including motivational videos on YouTube from Jim Rohn, David Goggins, and Athlean X, and James Clear's book Atomic Habits.
Get Your Copy of You Are the Brand Today!
My book You Are the Brand is available NOW. Grab your copy on Amazon or wherever books are sold.
If you'd like a hardcover edition, we have a limited number available at: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode!
I don’t have kids but they‘ve always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking.
Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll listen with an open mind and heart.
To support Love 146: love146.org
Through my career, the only times I’ve ever truly wished for a bigger platform were times I wish I had more money or influence to help causes like Love146.
The internet marketing / personal development / coaching space can do a lot better than wax poetic about 7-figure launches, “epic” masterminds, and speaking in front of big crowds.
I’m all for entrepreneurs enjoying their success but I would also posit to my colleagues to consider using our platforms to help real world causes that go beyond our bank accounts and lifestyle business.
Then maybe we can inspire more kids to write their own books, no matter where they’re from. Yes?
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business.
Jonathan Milligan is the author of the book, Your Message Matters. Jonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and of course, live your message.
Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business.
One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin.
In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren Trlin, Kristina Hoyer, and Lauren Davis for their contributions.
You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here.
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com
Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
Tune in and you'll learn:
- Why you must think of yourself as an "entity" rather than just one site or person on the internet
- The surprising reason why I need to delete old blog posts from my site (even top-performing ones)
- Why I setup a "Google My Business" location-based account even though I am a digital nomad
- How I screwed up my blog categories on my site all these years (and what I'm doing to fix it)
- Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around
Connect with Robby:
- Robby's Brand ED Podcast
- Robby's Website
- Robby's Facebook
- Robby's Instagram
Get Your Copy of You Are the Brand Today!
We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social:
- YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Shownotes: mikekim.com/byp289
Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews.
If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing.
Tune in and you’ll also get the inside scoop on the process I used to get people on the team, why social media didn’t work as well to recruit launch team members, and what I plan to do to maintain “energy” among members in the book launch team between now and the launch date.
Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on.
One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons:
- Lazy re-purposing of content does not work in today's world
- I want to be "searchable" and YouTube is the best way to make that happen.
- I want to be THE Mike Kim online, but I'm not the only one.
- I want to express myself in new ways and create a new channel.
- Seeing myself on YouTube elevates how I see myself.
Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook!
This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success.
Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses!
Get all the details at: youarethebrandbook.com
Connect with Me on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.
The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses.
A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia!
Connect on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below.
On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials.
Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard.
His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.
He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.
Connect on Social: * Instagram * LinkedIn * Facebook * Twitter * YouTube
For the next ten episodes, I’m going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021).
In this episode you’ll get insights into:
- What the process for recording my audiobook has been like
- Why this project has been a struggle
- A checklist of things I need to get done before next week
If you’d like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv
I also answer several listener questions:
Lisa Mariette from lisamariette.com asks, “What is the best way for me as an entrepreneur create good PR opportunities?”
Tom Clairmont from tomclairmont.com/podcast asks, “I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?”
If you’d like to ask a question for the podcast, go to: mikekim.com/question
The links for this episode can be found at mikekim.com/byp284
Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug’s conference and I’ve followed her work ever since.
Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss:
- How Mai-kee got into this industry
- What makes for a bad cold pitch
- What makes for a yes-worthy pitch
- The PR method for podcast pitching
- How many topics to pitch
- Reframing a pitch as an invitation to connect
- How to leave a lasting impression after guesting on a podcast
Resources:
- The Quiet Rebels Podcast
- Download The Be Our {Podcast} Guest Guide
- Mai-kee on Instagram
- Mai-kee on Facebook
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book.
Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books.
In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space.
Connect with Me:
Web - https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US.
With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn’t sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won’t want to miss our conversation today. Tune in to hear:
- How Laurie made the pivot from being an HR leader to speaking and sharing her ideas
- Why we have to become the brand we want to sell
- The benefits of starting small
- How to begin taking business baby steps while still getting a paycheck
- How to set boundaries today
- Why healthy boundaries require you to put your personal life before your professional one
- The impact and future of virtual communication
- How to bet on yourself
Resources:
- Laurie’s website
- Get Laurie's book, Betting On You
- Laurie on Twitter
- Laurie on Instagram
- Laurie on LinkedIn
- Laurie on YouTube
- Laurie’s LinkedIn courses
Connect with Mike:
Web - https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn’t work out, he became the next best thing: an artist. Mike’s specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I’m sure you’ve been through them, too. Listen in and learn:
- How to become a creative
- Mike’s best strategies for creativity
- The two parts of motivation
- Why you should start small
- What to do when you lack inspiration
- How to prioritize your time for creativity
- The process for finding your artistic voice and style
Resources:
- Mike’s website
- 3 Roadblocks Keeping Your Creativity In Park (and How To Shift Your Art Into High Gear To Create Your Best Work Yet!)
- Mike on Facebook
- Mike on Instagram
- Mike on Twitter
- Mike on LinkedIn
- Creative Chats Podcast
- Get Mike’s Canva templates
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we’ve been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you’ll love our discussion. In it, we talk about:
- Relationships that survive the test of time
- Reflecting back on life
- Feeling like you’re falling behind in life
- How Josh has redefined some terms and gotten more comfortable with tension
- Identifying and unpacking our brokenness
- What real authenticity looks like
Resources:
- Overcome: Say Goodbye to Shame, Get Past Your Past & Win Out Over Temptation by Josh Finley
- Josh’s website
- Josh on Instagram
- Josh on Facebook
- Josh on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, “Do the things that don’t scale” and he lives that out. This is a value we should all take to heart in building our own businesses. Tune in to hear more about it and the rest of our conversation. We discuss:
- How the book-writing process was for him
- What surprised him as he wrote his book
- How most people will die without identifying their big idea
- His path to discovering his own big idea
- Balancing passion and expertise
- Why he decided to start a daily podcast interviewing entrepreneurs
- Why he’s on 20 podcasts of all sizes every month
- What productivity really means
Resources:
- Pre-order The Common Path to Uncommon Success
- Entrepreneurs on Fire podcast
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly one of the best in the publicity industry, so tune in to hear our conversation on:
- How she got into the industry
- The steps she took to overcome her fear of public speaking
- Where to start with publicity
- How to establish credibility
- The biggest publicity mistakes people make
- Her article in which she shared her emotional abuse story
- How to make it easy for people to share your message
- What her program, Impacting Millions, is all about
Resources:
- com/selena
- Selena’s website
- Selena on Instagram
- Selena on Facebook
- Selena’s article on her experience with emotional abuse
- Email Selena: soo@gmail.com
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we’re having a conversation on how to apply those strategies—specifically when running webinars. Some of the things Steve teaches us are:
- How he helps his clients sell their high-ticket offers
- How to organize a high-converting live event
- The best process for stage closing
- The minimum requirements for a high-ticket event
- How to transition from a live stage to a webinar (or vise-versa)
- Why pre-framing is the key to getting people to show up to your webinar
- A good webinar should have about 50 stories
- When to get to your pitch in a webinar
Resources:
- Get your FREE Prosperity Workbook
- Steve's website
- Steve on Facebook
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn’t always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn’t until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but it’s also important to listen to your gut. Amira coaches business owners to do just that by challenging themselves and their mindsets. Tune in to hear:
- Where the idea for The Unstoppable Woman came from
- How to discover what’s stopping you from growing
- What to focus on when you’re starting your personal brand
- How to put yourself in a place that gives you leverage
- The quantum investments that might get you in trouble but also might launch you into a quantum leap
- How to make gut decisions
- How to close the gap between who you know you are and what your business is telling you that you have
Resources:
- The Unstoppable Woman Podcast
- The Unstoppable Woman Summit
- Amira’s free resources
- Submit a question
- Amira on Instagram
- Amira on Facebook
- Amira on LinkedIn
- Amira on Twitter
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients’ energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen.
This image side of personal branding is not my expertise, but I know how important it is. That’s why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She teaches us how to carry ourselves professionally both in everyday life and at work.
Whether you’re an entrepreneur needing more polish and practice or a corporate employee learning how to leverage today’s technology, you’ll love the practical tips and inspiration from Tamara. Tune in to hear us discuss:
- Why everyone is struggling with Zoom right now
- What goes unsaid by the way we carry ourselves
- How the everyday person can start communicating better on video
- Why a stylist is like the graphic designer for your brand
- The importance of articulating our entire persona visually
- The transformation she’s seen in her clients
Resources:
- Tamara on LinkedIn
- Tamara on Instagram
- Tamara’s website
- 15 Video Call Spoilers Freebie
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it’s okay to do well. It’s about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply.
Ray also taught me that an abundance of money won’t fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about:
- How he went about writing Permission to Prosper
- The mindset shifts he had to make when money started coming in
- Changing our understanding of wealth at an atomic level
- Wealth and self-worth
- What Ray’s book is all about
- Accepting generosity from others
- Why equal distribution of wealth helps no one
- Making our lives more valuable in the automation age
Resources:
-
Permission to Prosper: How to be Rich Beyond Your Wildest Dreams by Ray Edwards
-
Ray’s website
- The Ray Edwards Show
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Today’s guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals.
In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I’ve always only had part-time people work for me, so I know firsthand how they can make your business prosper. Whether you’re a part-time worker wanting to feel valued or a business owner looking to hire part-time help, Linda’s knowledge will provide incredible value for you. Tune in to hear us discuss:
- How she first identified the gap in the part-time work marketplace
- Whether companies and part-time workers want stability or variety
- What associations part-time remote workers should join
- How to see your team members as part-time employees rather than just hours on a time sheet
- How to boost morale with your part-time workers
- Why part-time workers can benefit your business more than full-time workers
- Things to think about when hiring part-time workers
- The importance of good communication with your team members
- New developments in this marketplace
Resources:
- Linda on Facebook
- Linda on Instagram
- Linda on Twitter
- Linda on LinkedIn
- TappOnline on LinkedIn
- Linda’s free minicourse
- TappOnline
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when he became a dad, he learned to systemize his business so he could spend more time with his family. I’ve been learning a lot about the power of systems lately, but Chris gave me a different perspective on everything. We don’t just want to serve our clients and our business—we want our business to serve us. Chris frames how to do this so well and you will learn a lot from what he shares. In the episode, we talk about:
- Chris’ history in politics
- Where his love for delegation came from
- What the mindset and skillset shift from politics to entrepreneurship was like for him
- How much we have to understand something before delegating it
- Henry Ford’s example of delegation
- How to take inventory of your time
- How Chris has actually been able to spend more time with his family
- What to do with all the extra time we have once we systemize our businesses
Resources:
- Chris' website
- Chris on Instagram
- Chris on LinkedIn
- Ways to work with Chris
- FREEDOM Business System
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I’ve learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone.
That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my craft of speaking. Michael and Amy are a treasure trove when it comes to the business and art of speaking. They put me on a path to want to become the best communicator I can be. Tune in to hear their amazing expertise on:
- Where the speaking industry is headed
- Zoom fatigue
- Stage-side leads
- Why rehearsal is so transformative and important
- The balance between content and performance
- The 3 different types of speaking opportunities
- How to transfer from breakouts to keynotes
- How to inspire an audience
Resources:
- Michael and Amy's free 2-day livestream, HPS Stream
- Steal The Show
- Book Yourself Solid
- Podcast coaching group
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy.
Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there’s no one better to teach you how than Danny.
In this episode, we talk about:
- What he sees happening in the podcast space in the next 6-12 months
- Why we can go so much deeper with our listeners on a podcast
- How long you should make your episodes
- The stats on podcast listening
- How to repurpose your podcast content
- What to do when you’re interviewed on another podcast
- How to monetize your podcast
Resources:
- Danny’s podcast, Podcast Strategies
- Danny and I's upcoming podcast program
- Emerald City Pro
- Danny’s website
- True Media
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
If you have something that could change and impact someone’s life, it’s your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he’s sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving our audience before making them an offer. Tune in to hear more about:
- What he told Taylor to do to sell 500,000 copies of her record
- The 3 R’s
- What he would do with the tools available to the market today
- Doing what makes you different
- The best way to market online
- How to host amazing webinars
- Being real and personal with your audience
- How to use social media to differentiate yourself
Resources:
- Rick’s website
- Rick on Facebook
- Rick on Instagram
- Rick on Twitter
- Rick’s podcast
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Life is short, but it’s the longest thing we’ll ever do. I say that all the time and today’s guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of the book View From The Top, and creator of The Mastermind Playbook. At the beginning of his career, he built and sold multiple brick and mortar businesses and retired by the age of 27. Now he works because he wants to, spending his time teaching entrepreneurs how to do what he has done.
One of the biggest things I admire about and have learned from Aaron is his process of doing the same thing over and over again. He has rinsed and repeated with every company he’s built. This focus got him to where he is today. In this episode, Aaron is talking to us about that process as well as how he’s used masterminds to grow his business and develop his life. Throughout the show you’ll hear:
- A bit of Aaron’s story, including his struggles
- Why he’s done 2500 podcast interviews in the last 6 and a half years
- His core values
- His unique process for setting goals and planning ahead
- All about The Mastermind Playbook
- Why he has focused on masterminds
- How you can make a 6-figure income by investing just 2 hours of your time each week
Resources:
- Aaron’s website
- Aaron’s Ready-to-Use Mastermind Framework
- Aaron on Facebook
- Aaron’s ISI Mastermind on Instagram
- The Mastermind Playbook on Instagram
- Aaron on Twitter
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Last week I talked about the 5 stages of business. That was mostly focused on where we’re at right now. This week, I want to talk about where we’re headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I’m going to share a few of those things that I’ve done and found very helpful. These exercises and skills have given me perspective on my business and helped me efficiently combine my talents with my passions. Listen in and you will hear all about:
- The 4-quadrant exercise
- How to stay in a state of flow throughout your workday
- The 3 roles and perspectives you must have on your team
- Practical steps for future-proofing your business
- Why isolation is the best way to un future-proof yourself
- Building things long term
Resources:
- Future Proof 2021
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Today I’m sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are:
- The start-up phase
- The ramp-up phase
- The build-up phase
- The scale-up phase
- The leader-up phase
No framework is perfect, but this one is extremely helpful. My hope is that you’ll be able to identify where you are in this matrix. This will show you what you need to do to solve the struggles you’re currently going through in your business.
Resources:
- Brand You Bootcamp
- Tod’s article on the 5 stages of business
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It’s all about our relationships with our moms. This spills over into our business-building efforts, families, friendships, and every other area of our lives. Because the personal brand space has matured, I wanted to bring Michelle on to use this platform to broaden the conversation. I hope it sheds light on the challenges you face that I may not. Throughout the episode, we discuss:
- How entrepreneurship affects our relationships with our kids and parents
- What you need to know if you’re struggling with mom guilt
- The difference between mother/son and mother/daughter relationships
- The reflections of themselves that moms see in their daughters
- How to navigate the relationships we have with our parents when we know something’s missing
- Mother-in-law relationships
- One step that parents can take today to be intentional in their relationships with their kids and parents
Resources:
- Michelle’s website
- The Mom Stops Here podcast
- Michelle's Curative Connections Facebook page
- Michelle’s Curative Connections Instagram account
- Michelle's Curative Connections YouTube account
- Michelle on LinkedIn
- Michelle’s book, What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids’ lives. I brought him onto the show to teach all of us about this extremely important topic.
Though business can feel like an extension of us when we have personal brands, it is really just a part of our lives. That is why I’m so passionate about holistically looking at my life and helping all of you do the same. Even if you don’t have kids, you can take a lot out of this conversation just as an entrepreneur. Scott and I discuss:
- His family background and how it’s influenced his work
- The steps he took to walk through his children’s trauma
- The mindset of a child with trauma when he or she is under top-down authority
- How to help your child heal from trauma
- What to look for in the key contact areas your child spends time in
- How to regulate your child’s environment before relating to and reasoning with them
- The mindset shift Scott went through as a parent and business owner
- My own experience with childhood trauma
Resources:
- Scott’s website
- 7 Points of Healing Childhood Trauma
- Scott’s adoption journey
- Scott’s Facebook group, The ChildTrauma Project For Adoptive Parents
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In this week’s episode, I’m doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we’re always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss:
- How to get clarity on your life’s purpose
- Throwing things at a wall and seeing what sticks
- The best way to start from zero
- How to start a personal brand as an expert
- Some ways entrepreneurship has forced us to grow
Resources:
- Submit a question for future episodes
- Brand You Bootcamp
- Lauren’s website
- Lauren on Instagram
- Lauren's Facebook group Learn Social Media for Free: Understanding Social Media Marketing for Entrepreneurs
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them.
In this episode, I’m sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work.
Resources:
- The 5 Love Languages: The Secret to Love that Lasts
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call.
It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear:
- How Jay has seen entrepreneurs get in their own way
- How solopreneurs can reach that next level where they do less work and make more impact
- The power of strategic alliances
- How Jay built his brand
- How to establish greater brand currency
- Why it’s important to learn from your clients
- The advantages of charging what you’re worth in the right scenarios
- What “grow or die” really means
Resources:
- Jay on Facebook
- Jay on Instagram
- Jay on LinkedIn
- Jay on Twitter
- Jay on YouTube
- The Ultimate Entrepreneur podcast
- 50 Shades of Jay free resource bundle
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
You may have heard the saying numbers don’t lie. It’s true. If that’s the case, I don’t understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers.
That’s why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%.
We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear:
- What numbers the everyday entrepreneur needs to know
- When to start looking at your numbers
- How to assess if and when to cut off a product that’s not profitable
- When to start hiring for your personal brand
- What to focus on first as a start-up
- Tried and true business principles for every kind of entrepreneur
- How to build relationships
Resources:
- Jim Adams Consulting
- Jim on Facebook
- Jim on LinkedIn
- American Landscape Structures
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In this very interesting episode, I’m sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who’s earning a certain revenue number. That’s a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It’s not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about:
- An overview of my first few years in this business.
- What adding live events did to my revenue.
- The power of partnerships in accelerating your brand.
- Being the jelly to your partners’ peanut butter.
- The shiny object syndrome.
- Why just buying products and courses won’t get you anywhere.
- Finding your unique peg to stand on.
Connect with Mike:
Web - https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He’s also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we’ve stayed in touch all this time. In this episode, I’m catching up on what’s changed, what’s working, what’s different, and what’s been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a movement in the world. Tune in to hear all about:
- Why we should all be lending our skills to other businesses
- Using our platforms to elevate others
- The free zone frontier
- Relationships and rocket ships
- Muscle imbalances in business
- Where the idea for Unhackable came from
- How he made the mindset shift to letting go
Kary is someone who’s always been an out-of-the-box thinker. Conversations with him are consistently enlightening and valuable. Listen in to see how his insights can enrich you, too.
Resources:
- Unhackable
- Kary on Instagram
- Kary on Facebook
- Kary on Twitter
- Kary on LinkedIn
- Kary’s website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:
- What building her brand has been like for her
- What she’s done with her brick and mortar practice
- Everything she does in her personal brand now
- Her interview for A Better Way: Discover What’s Keeping America Sick
- What’s working and what’s not working in her marketing
- How she navigates requests for guidance in areas where she has no experience
- The law of attraction vs. marketing through content
If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa.
Resources:
- Healthy Living Simple
- Keto Virtual Summit
- Lisa's Website
- Healthy Vibrant YOU podcast
- Lisa’s podcast episode with her energy coach
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear:
- Why I use a basic email format
- How to write personally without fake personalization
- The benefit of staying away from images and graphics in your email list
- The power of likeability and connection
- Where to channel your energy with your email list
- How I use segmentation and targeted content
- How to sell to higher buyers
Resources:
- Chelsea’s SOP bundle
- Submit a question for future podcast episodes
- Chelsea’s website
- Chelsea on Instagram
- Listener Sara Simon's website
- Listener Marisa Shadrick’s website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube - https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through:
- The process for managing my calendar
- A run-down of our SOPs for the podcast, booking appointments, and live events
- The templates we use for every process
As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going. Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen.
Resources:
- Chelsea’s SOP bundle
- Submit a question for future podcast episodes
- Chelsea’s website
- Chelsea on Instagram
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process easier. We still have growing pains. We’re still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially.
Tune in to hear us talk about:
-
How Chelsea got into this kind of work
-
What the Integrator role even is
-
What Chelsea needs from me to do her job
-
How we manage communication
-
The unforeseen challenges that have come up in this role
-
Why Chelsea wanted more responsibility
-
The adjustments we’re still making
Resources:
- Chelsea’s SOP bundle
- Submit a question for future podcast episodes
- Chelsea’s website
- Chelsea on Instagram
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author.
We also have a meaningful conversation on a variety of other topics, including:
-
The process for writing a fiction book
-
The difference between writing a story and writing a situation
-
Being present
-
How to deprogram our weaknesses without losing the good parts of ourselves
-
Reclaiming parts of our childhood
-
The process of learning to hear from and appreciate people who are different from us
-
Spirituality and the 3 kinds of psalms
Resources:
- Christopher on Instagram
- Christopher on Facebook
- Christopher’s website
- Ruins of the Galaxy series
- The Message of the Psalms by Walter Brueggemann
- Submit a question for future podcast episodes
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.
In the episode, we discuss:
-
How COVID has changed Justin’s business and life
-
The conversation we had about abundance that shifted his perspective
-
Building community for the long haul
-
How he started and grew his podcast
-
Setting big goals and intentions
-
What to do when it’s hard to ask for help
-
His upcoming virtual event, the Growth Now Summit
Resources:
- The Growth Now Movement podcast
- My episode on The Growth Now Movement podcast
- The Growth Now Summit
- Submit a question for future podcast episodes
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.
The 5 new things I’m doing right now to grow my brand are:
- Getting comfortable with video
- Investing in coaches
- Reengineering my offerings
- Finding what works for me
- Taking back the slack
Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.
We talk about:
- How Phillip developed his marketing model
- How American consumers are making purchasing decisions now
- The importance of safety to the American consumer today
- How race issues have affected marketing and messaging
- The disruptions that are happening everywhere
Resources:
- COVID-19 Consumer Research
- “SPORTS HAS A PROBLEM…BEING WOKE AIN’T HELPING” article
- “These 4 Industries Are Going to Die” article
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube: https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about:
- How he went from being homeless to making something of himself
- What he did when the catalyst for change came in his life
- Doing things before we’re ready and learning as we go
- Why technology is going to change everything in our world
- What human interaction will look like going into the future
- How to get in a healthy frame of reference for change
- Reprogramming our mindset
Resources:
- Thinking Big podcast
- Sean on Facebook
- Sean on Twitter
- Sean on Instagram
- Sean’s website
- Mike on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.
In the episode, we talk about:
- The difference between liking and loving someone
- Why entrepreneurs struggle so much in relationships
- How to determine whether or not to work with your partner
- Why it all starts with our relationship with ourselves and having self-awareness
- How to bridge the gap between success at work and home
- When it’s time to terminate a relationship
Tune in for an insightful conversation and a good reminder that we are more than our businesses.
Resources:
- Susie’s website
- Listen Learn Love
- Thrive in Relationships podcast
- Free 10 Day Communication Challenge
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
YouTube - https://www.youtube.com/c/MikeKim
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it.
I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.
In the episode, we discuss:
-
How she got into content marketing
-
The process she goes through to help her clients
-
Repurposing steps to take after producing a podcast episode
-
What to do when we want to pull quotes from our content
-
The next frontier of content marketing
-
What content marketing does for our monetization
Resources:
- The Gayla Scrivener Show podcast
- Scrivener Solutions
- Scrivener Solutions on Facebook
- Scrivener Solutions on LinkedIn
- Scrivener Solutions on Instagram
- Scrivener Solutions on YouTube
- Gayla on Facebook
- Gayla on LinkedIn
- Gayla on Instagram
- Mike on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.
In the episode, we talk about:
-
Where PJ sees video going in the years to come
-
How entrepreneurs can gain confidence in video marketing
-
How to connect with your audience through video
-
What success in a video marketing campaign looks like
-
How to generate leads through video and use the funnel from there
-
Best practice regarding the frequency of content creation
-
The value (or lack of value) in putting podcasts on YouTube
-
How to humanize your brand and build trust using video
Resources:
- Uscreen
- Uscreen on LinkedIn
- Uscreen on Facebook
- PJ on Twitter
- PJ on LinkedIn
- PJ on Facebook
- Mike on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.
In this episode, you’ll hear:
-
The backstory of how Jenny built her brand
-
What it’s like being a blogger today
-
How to grow a tribe through organic traffic
-
What content creators can do to optimize their content
-
Why you should see other bloggers not as competition but as collaborators
-
How to use Instagram to grow your brand
Resources:
- Good For You Gluten-Free
- Denver Bloggers Club
- Jenny on Instagram
- Jenny on Facebook
- Mike on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.
In the episode, we talk about:
-
How he got into the copywriting space
-
How he grew his email list without using social media
-
Why mockery is more persuasive than appealing to the mob
-
Politics as the purest form of branding
-
Rhetoric vs. dialectic
-
Why he doesn’t ask people to buy
-
The importance of honesty in copywriting
Resources:
- Ben’s website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career.
I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.
In this episode, we talk about:
-
Her predictions for the next few years in the workplace
-
Her journey towards entrepreneurship
-
The mindset shift that made her realize she could start a business
-
What makes an interesting story
-
Her newest book, Entrepreneurial You
-
How to stay ahead of the curve in the personal brand world
-
What it takes to write a book
Resources:
- Dorie on Twitter
- Dorie on LinkedIn
- Dorie on Facebook
- Dorie on Instagram
- Reinventing You
- Entrepreneurial You
- Rapid Content Creation Masterclass
- Mike on YouTube
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.
In the episode, we talk about:
-
Having a “real” business and how they built theirs around a personal brand
-
The process of “niching down”
-
The art of working together as a couple
-
How high-end companies are transitioning to the personal brand world
-
Post-COVID predictions for dentistry
-
Their prep process for working with clients
I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.
Resources:
- Joshua’s Instagram
- Joanna’s Instagram
- Studio 88’s Website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.
Specifically, he talks about:
-
How he got into the talent development space
-
What first step he took to land clients in his niche
-
How podcasting boosted his success
-
Experiential learning
-
What he thinks about the future of corporate consulting in our changing world
This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same.
Resources:
- Andy’s LinkedIn
- Talent Development Hot Seat podcast
- Starve Your Fears: The Andy Storch Show
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.
In the episode, we talk about:
-
How Dana built her business
-
The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point
-
The importance of going from teacher mode to facilitator mode
-
Setting boundaries for your Facebook group
-
Establishing brand congruency in your posts
-
Visualizing your group as a city
-
What kinds of questions to ask in the group
-
How to use prompts
-
Facebook groups for paid programs
-
How and when to promote your products in your group
-
The Pie of Engagement
There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.
Resources:
- Get all of Dana’s content
- Boss-Mom.com
- Boss Mom Facebook group
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In today’s episode, I’m kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be.
To tee this idea up, in this episode I talk about:
-
The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets
-
Taking our focus off the word niche and onto the word focus
-
The 2 types of focuses we can have
-
Accuracy in marketing
-
The danger of subjective language in marketing
-
The 3 things we need to focus on selling
The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches.
Resources:
- Brand You Bootcamp
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects.
In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn’t enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people.
Some of the things we discuss that keep entrepreneurs from doing so are:
-
Talking about themselves way too much without making connection points to their customers
-
Not identifying their client’s hopes, values, dream, and goals
-
Being afraid to ask for a sale, even if they truly believe in their offer
-
Not knowing their purpose
-
Failing to build credibility until a crisis occurs
I’ve matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share.
Resources:
- 5 Mistakes Entrepreneurs Make in Connecting With Their Audience
- Geoff’s Instagram
- Geoff’s Facebook
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it’s hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it.
In this episode, we discuss:
-
How to get in touch with your core identity
-
Worldviews
-
3 basic questions that help you find your brand’s message
-
The Johari window tool
-
The “unbranding” process
-
An authenticity inventory you can take for self-awareness
-
How Lindsay used this information to grow her business
-
Phenomenology
-
What it looks like to differentiate yourself
I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share.
Resources:
- Download Lindsay’s Brand Authenticity Guide
- Lindsay’s Instagram
- Lindsay’s LinkedIn
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.
In this episode, we talk about:
-
Belinda’s leap to full-time online work
-
Her transition from client work to a strategist role
-
How to repurpose content to free up time
-
The surprising success of her daily email
-
The Pomodoro Technique
-
Making the brain space to delight clients
I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.
Resources:
- Sign up for Belinda’s daily email
- Hot Copy podcast
- Copywrite Matters website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That’s why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today’s episode, we just have a normal conversation about life.
We discuss:
-
This strange season of reset we’re in
-
How little we really know
-
The power of challenging ideas
-
Why we admire people, but have no heroes
Be sure to hop on Instagram and let me know what you thought of conversations like these.
Resources:
- The “Only Rookies Write From Scratch” Sales Page Bundle
- Ray’s website
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
A lot of us want to build online courses, but we don’t know what it actually takes to make them successful. I’m always looking for a way I can make my courses better because I care about the people who take them. So, in today’s episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren’t following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she’s talking about. In the episode, she shares:
-
How the human brain does and does not connect to content
-
The cognitive dissonance dance
-
The extremely low completion rate for online courses and how she helps her clients raise it
-
How we can get our students to think critically
-
The importance of creating clearly defined objectives and focus questions
-
The general progression of caring for our students
-
The metrics for measuring the success of an online course
-
How to reduce disorientation for our students
Resources:
- Ofcourse
- Carrie’s Instagram
- Carrie’s Facebook
- Carrie’s Twitter
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
During this pandemic, I’ve had a lot more time to listen to podcasts. It’s a great way to fill the time while giving your eyes a break from screens. I certainly don’t have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven’t heard of, but they will help your business incredibly. Here they are:
-
The Copywriter Club Podcast by Kira Hug and Rob Marsh
-
The Amazing Seller Podcast by Scott Voelker
-
Podcast Strategies for Growing Your Business by Danny Ozment
-
The Business Event Playbook by Lauren Davis
-
Brand on Brands on Brands with Brandon Birkmeyer
-
Pricing is Positioning with Paul Klein
-
The Marketing Your Movement Show with Duane Zingale
-
The Gayla Scrivener Show
-
Creative Chats with Mike Brennan
-
Live Life Rich with Marissa Nehlsen
Honorable mention: Fundraising Freedom Podcast with Mary Valloni
Make sure to check out of each of these podcasts by clicking the links above. You won’t regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself.
Resources:
- Brand You Bootcamp
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He’s in a different internet marketing space than I am, but what he talked about piqued my interest. I’ve thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things. So, in this episode, Scott explains how to diversify and future proof our businesses. He talks about:
-
The cornerstone that is your email list
-
Evergreen assets and the importance of getting traffic
-
Monetizing our chosen database
-
Starting other brands to diversify your revenue
-
The difference between personal brands and e-commerce
-
How uncomfortable moments show us who we really are and what we really want
Resources:
- The Amazing Seller podcast
- The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she’s doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we’re in.
In this episode, we discuss:
• How people can shift their mindset about money
• Marissa’s story and the two pieces of advice that changed her life
• The 4 pillars of wealth
• The 5 things all entrepreneurs must know
• What Olaf teaches us about taking the next right step
This is a time when all of us need to be sharing our gifts, not hoarding them. Marissa teaches us just how to do that. Listen in to benefit from all her insight.
Resources:
- Brand You Bootcamp
- Live Life Rich podcast
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus:
-
In your marketing, change your language from survival and frustration to the language of adjusting and adapting
-
Jerry McGuire yourself
-
Don’t stop selling
-
Don’t be afraid to downshift back into what you did before
-
Tater-tots and sawdust
Resources:
- Free 3-Session Brand You Bootcamp
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include:
- The importance of considering the audience: know what’s in it for them and use their language
- Why it’s best to keep your message short and get to the point
- The power of the executive presence
- How to convey energy and credibility
- Avoiding the overuse of common phrases
Steve is a storehouse of knowledge and has helped countless people through his media training. If you’ve ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode.
Resources:
- Media Training Network
- Lost Interview with Zig Ziglar
- Steve’s number: (949) 720-2080
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again.
- L: Locate the audience
Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in.
- I: Invite them to take action
Offer to solve a simple problem, and invite your audience to opt-in to receive that solution.
- S: Survey them
Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy!
- T: Teach them
Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems.
- E: Empower them
Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation.
- N: Nurture them
Nurture your tribe’s and potential prospect’s success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you.
Resources:
- The Marketing Your Movement Show
- Download The LISTEN Funnel Framework
- Brand You Bootcamp video series
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:
-
Women love to buy things... when we think it’s our idea
-
Secrets do not make friends
-
Do not let their girlfriends find out that you gave one of them a better deal than you gave her
-
Put it all on the table
-
Communicate early and often and impeccably
-
Women do not want a one night stand
-
Women want to be proud to be seen with you
-
Women want to be heard
-
You guys might think of it as a reputation review, but women call it the backchannel
-
We want to refer our girlfriends to you
When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.
Resources:
- Wendi’s website
- Wendi’s Facebook
- It’s Not About the Nail
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off.
I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through:
- The importance of starting small
- Focus on the 3 S’s: speakers, sponsors, and seats
- How to create a digital marketing plan for a live event
- The power of personally reaching out and inviting people
- How to market smaller live events that happen more frequently
- The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate
Check out Rich’s new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing.
Resources:
- The Lead Machine: The Small Business Guide to Digital Marketing
- The Agents of Change podcast
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about:
- How she got into copywriting
- The steps she took to put herself out there and show her personality
- The process she goes through when she starts working with a client
- What it looks like for her to write with a client’s voice
Kira’s goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares.
Resources:
- Kira’s website
- The Copywriter Club
- Brand You Course videos on preview
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things:
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They've got the wrong things on their calendars.
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They haven't learned the next critical skill.
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They're not clear on their anchor offer.
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They're not getting paid for the same product or service more than once.
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They're creating the wrong content for the wrong people.
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They don't know their numbers.
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They don't have a true product suite.
To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps:
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Tweet several quotes over 2 weeks.
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Review which quotes got the greatest engagement.
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Create an Instagram graphic of that quote.
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Create a Facebook post of that quote.
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Write a blog post that features that quote.
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Send my email list that blog post or create a podcast episode out of it.
Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire.
Resources:
-Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains:
• What intellectual property in general, and trademarks and copyrights specifically, are.
• Why and when we would want to call an intellectual property attorney.
• The key differences between planners, procrastinators, and panickers.
• The best plan to follow in protecting our intellectual property.
If you’ve ever wondered if you’re doing something that might make you liable or if someone could steal your stuff, listen up.
Resources mentioned in the episode:
US Patent and Trademark Office: https://www.uspto.gov/
Domain name checker: https://www.namecheckr.com/
Steven’s “7 Deadly Sins” that online business owners commit: http://www.youronlinecastle.com
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach.
In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including:
#1. The importance of creating and reposting great content.
#2. The power of shout outs and connecting with people on social media.
#3. What expressing genuine interest in others, complimenting them, and making them feel valued can do.
Throughout the past year of traveling and speaking with Zach, I’ve learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life.
Link to Zach’s Instagram: https://www.instagram.com/zachvacay/
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker.
In today’s episode, he talks about:
• Picking an audience and a topic—why it’s better to be a steak house than a buffet.
• Validating your niche before getting into the marketplace.
• Transitioning to a new market.
• What you need to start out in the professional speaking world.
• How to know how much to charge, and when it’s okay to speak for free.
• Building a brand beyond the stage.
If you’ve ever dreamed of making a living by speaking, you’ll want to listen in and hear what Grant has to say.
Resources:
-The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089
-National Speakers Bureau: https://nationalspeakers.com/
-Grant’s free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q
Connect with Mike:
https://mikekim.com/
Instagram - https://www.instagram.com/mikekimtv/
LinkedIn - https://www.linkedin.com/in/mikekimtv
Facebook - https://www.facebook.com/mikekimtv/
Twitter - https://twitter.com/mikekimtv
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:
#1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content.
#2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms.
Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are:
#1. Personal story.
#2. Personal philosophy.
#3. Lifestyle posts.
#4. Sharing authority.
#5. Results and training.
#6. Process and method.
#7. Pain or problem.
#8. PR.
#9. Celebrity.
#10. Case studies and testimonials.
#11. Question
#12. Invite and ask.
#13. Solution or application
For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links:
Instagram: https://www.instagram.com/nickcavuoto/
Facebook: https://www.facebook.com/nickcavuoto/
Twitter: https://twitter.com/nickcavuoto
13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich:
#1. Determine the exact amount of money you want.
#2. Determine exactly what you intend to give in return.
#3. Have a definite date.
#4. Have a definite plan.
#5. Wrap all this up into a clear, concise statement.
#6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money.
It is that 6th step that we can’t forget. None of the other steps will matter if we aren’t repeating the statement to ourselves with emotion attached to it.
Links in today’s episodes:
Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Paul Martinelli’s Think and Grow Rich study: https://www.yourempowered.life/tagr2020
The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life.
In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about:
#1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets.
#2. The index card challenge.
#3. The difference between partnering, collaborating, and mentoring.
#4. Tithing: the 10% that always hurts.
I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way.
Resources:
The Missing Chapters: An Epilogue to Think and Grow Rich
Paul’s free training on Think and Grow Rich
Connect with Paul:
• Web: https://paulmartinelli.net/
• Facebook: https://www.facebook.com/paul.martinelli/
• LinkedIn: https://www.linkedin.com/in/paulmartinelli
• Twitter https://twitter.com/martinellicoach
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:
#1. Tell me what your business is about.
#2. Tell me when to expect certain pieces of content.
#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).
#4. Tell me what content to engage in first (i.e. specific blog posts).
#5. Then tell me your personal story and invite me to take a next step.
I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: #1. How to create a gap between campaigns.
There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. #2. The difference between ripples and waves
Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond. #3. Past annual marketing campaigns
I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. ***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A Fcking Grip*.
Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year.
Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in.
We discuss everything from how to write delightful emails, how to random ideas such as:
- If you find that the grass is often greener, it’s time to buy some fertilizer.
- Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV.
- Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy.
What a way to start the new year on the podcast :-)
Links From Today’s Episode:
- How To Get A F*cking Grip (book)
- matthewkimberley.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture.
As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn:
- How she defines story in relation to communicating data
- How to transform numbers into inspirational narratives to drive action and get results
- Storytelling techniques to make your data come to life
- A Data Point of View (DataPOV): what it is, why you need it and how to craft one
- Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message
- What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more
Links From Today’s Episode:
- DataStory (book)
- Duarte.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak:
- A clearer distinction between Education + Implementation
- Microcontent
- Marketing, made human
- Experience marketing
- No more “cupcakes”
You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.
Links From Today’s Episode:
- CopyProof Workshop in San Diego (2/27-28)
- Lauren Davis, on Instagram
- Nick Cavuoto, on microcontent
- Geoff Kullman, on copywriting
- RocketFuel (book)
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission.
In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics.
Mary’s Resources:
- Free Training on How To Host A Signature Fundraising Event
- 7 Step Roadmap To Get Fully Funded
- Fundraising Freedom (book)
- Fundraising Freedom Podcast
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less.
Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life.
Susie’s Resources:
Listen, Learn Love (book)
Connect With Susie Miller Online:
- Web: susiemiller.com
- Instagram: @susiemiller5
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being.
A few things I’ve learned about gratitude:
- Gratitude is a skill, and skills can be learned.
- When it comes to gratitude, small is the new big.
- Gratitude removes you from the trance of unworthiness.
- Gratitude moves you away from I-ing and My-ing.
- Gratitude allows us to change the inner thermostat.
A few books that have really helped me on this journey:
- The Big Leap, by Gay Hendricks
- Radical Acceptance, by Tara Brach
For more information on my CopyProof workshop: mikekimworkshops.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being:
- Sleep
- Nutrition
- Movement
- Rest
- Nature
These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina.
Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!
Resources:
Three Steps To A Better Morning [guide]
How to Fight Anxiety while Networking [guide]
Connect with Kristina Hoyer online:
- Web: mshoyer.com
- Instagram: @ms_hoyer
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame.
Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness.
Connect with Tony online:
- Web: tonyhortonlife.com
- Instagram: @tonyshorton
- Twitter: @Tony_Horton
- Tony Horton on YouTube
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things.
These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand.
- Personal story
- Platform
- Positioning
- Product
- Pricing
- Pitch
- Partners
One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.
Resources: Watch and Subscribe on my YouTube channel »
Download the slides from my talk here »
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work!
Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here:
Download Joy’s Power Words list »
I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you.
Connect with Joy at her website here: joycapps.com
https://www.joycapps.com/180-power-words
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses.
Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams.
Free Masterclass: How to Become An Author
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept.
Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson.
He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.
A few questions I asked Chad during this interview:
- How did you find yourself in the book-publishing industry?
- If you had to narrow down what publishers are looking for to three things, what would they be?
- I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one?
- How do writers pitch their book idea to publishers?
- What goes into a book proposal?
- How have you seen writers shoot themselves in the foot in a book proposal?
- How can writers make their proposals stand out?
Hear more from Chad on his blog, or by following him on Facebook and Twitter.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
One of the most frequent questions I get is “How do you start an email list from scratch?”
Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account.
The email should read like this:
SUBJECT: this may not be for you, but...
Hey [name],
I’m writing some articles about [topic] and thought you might be interested!
Can I pass some stuff along to you?
[your name]
Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore.
What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below:
SUBJECT: two quick questions!
Hi [name],
Awesome! Really quick, I have two questions:
What’s your biggest question about [topic]?
What blogs, books, or podcasts do you go to in order to learn more about [topic]?
Would you let me know?
[your name]
If you think this is simple, it is. Simple things work. That’s the premise of this entire newsletter. Start with ten people. It’s likely you’ll get at least one or two positive responses. If it worked once, then it can work again. Pick ten more people. Do the work.
Why send the second email? Because I’m teaching you to make a habit of gathering data. Data is what a professional uses to make marketing decisions. In this situation, you are gathering “focus group” data so you can understand:
- The main challenge or question people have about a particular topic
- Who your competition is
You must send that second email if they respond with a yes to the first. Do not deviate from the plan!
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right.
What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets:
- What you don’t know how to do
- What you don’t have time to do
- What you hate to do
- What only YOU can do
She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer.
If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview.
Resources From This Episode:
The Priority VA Team Building Assessment
Follow Trivinia Barber:
- PriorityVA
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters.
Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit.
The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares:
- The #1 key to unlocking your powerful network (without being cheesy or fake)
- A 10-step method to create your own personal mission statement
- Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability
- The counter-intuitive method to increase your income (without quitting your job)
- Little-known secrets to convert your under-performing team to a powerful dream team
- The fastest, safest way to deal with the difficult people in your life
Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today.
Get Start With Your People on Amazon here »
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this.
Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.
I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including:
- Why did you want to start a copywriting company for recruiting?
- What would you tell other copywriters who want to find an industry niche?
- How do you market a niche copywriting business?
Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life.
Today's Resource As Mentioned On the Episode:
Katrina's "Free Job Rewrite" Workbook
Follow Katrina Kibben:
- Twitter: @katrinakibben
- Instagram: @katrinakibben
- LinkedIn: https://www.linkedin.com/in/katrinakibben/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them?
Nope, that’s not one of my quotes…
It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly.
I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too:
#1. The Perfect Testing Site = Harsh Environments
#2. How Much Practice Is Enough?
#3. Everyone Feels Like A Miserable Failure At Times. Everyone.
#4. When No One Realizes Your Breakthrough is A Breakthrough
#5. Strapped A Canoe … On The Plane??
Live Launch Lab »
Follow me on Instagram here »
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years.
For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you.
My marriage of 12 years fell apart 3.5 years ago.
You can read the entire post here »
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Those who use email marketing the right way often make out like bandits.
Email marketing is agile, fun, enhances your other writing, and increases response.
You'll learn a few ways to write email subject headlines, including shock effect, curiosity, and how to play off popular quotes and phrases.
I'm hosting a 2-day intensive to get your product launch planned and written. For more info go to: mikekimworkshops.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
- Hero banner: with headline, sub-head, and buy button
- “As trusted by” logos
- Copy: objection-busting and / or unique selling proposition
- Face of the brand: either picture or video with copy
- So, What Is [Product Name]?
- How Does [Product] Work?
- Who is [Product] For?
- Who is [Product] NOT For?
- FAQ’s / “Will This Work For Me?”
- Testimonials
- Guarantee
- Bonuses
- Buying Options (usually 3 packages)
For more copywriting tips go to: writegreatcopy.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
If there’s one thing that every good publisher, author, blogger, or podcaster understands about marketing, it’s the importance of a headline that pulls people into the content.
In this episode, you’ll learn about the PINC framework from the publishing world: Promise, Intrigue, Need, or Content. Any great title will hit one (or more) of those elements.
I’ll also share several headline swipe files that you can apply to your content. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Greetings from Thailand! In this episode, I share a bit of my workflow in how I use certain copywriting frameworks to write the first draft of my sales pages.
You'll also get an idea of the amount of work that needs to be done to write a product launch –– the sheer number of deliverables is quite a lot, and is something that most people underestimate when they start a launch.
I'm fleshing out the entire process of how I write a launch in a new free series at writegreatcopy.com
Register and you'll get access to some videos and trainings I'm doing, and exclusive access to some opportunities to have me work with you on your launch copy in the next few weeks.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Overwhelmed by the thought of writing a huge, 20,000 word sales page? I created this Story-Based Sales Page as a way of shortening the copywriting process, all while giving you both a shorter form sales page as well as a case study template.
This episode contains a full-length teaching from one of my copywriting courses. If you’re interested in getting more of my very best copywriting content, register (free) at writegreatcopy.com.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
We're back on the show after taking the holiday week off and we're hitting the ground running with the first of several copywriting-based episodes.
Tune in and you'll hear a presentation I gave at a private, high-ticket workshop on some of the most recent copyhacks I've been using and teaching.
If you want to "look over my shoulder" as I write a launch in real-time (and get access to some of my favorite copywriting resources) then go to writegreatcopy.com and sign up.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
“In a personal brand, the messenger is often more important than the message.”
One of the most underrated and overlooked pieces of marketing content you can create is this very episode!
In the personal brand space, the messenger is more important than the message. Think about every “guru” or expert you follow. Does that person say anything radically different from his or her competition? Radically different?
Probably not. So why do you follow that person over, say, someone else? It’s because of the way you feel about them. It’s because there’s some level of connection or commonality, and that’s exactly what doing a “7 Things You May Not Know About Me” post does for you.
I often use this kind of content in new settings like group coaching days or mastermind sessions to build rapport and pick up on interesting things about people that might be used in their marketing. For this episode, I selected these topics (and you’ll hear my answers to each):
- Favorite food
- Nickname as a kid
- First job
- Best travel story
- Family tradition
- What you wanted to be as a kid
- Something you are “OCD” about
The point is to have fun with this kind of post. I’ll often pull from the answers to these questions and create a “Hi, I’m Mike” post after I’ve received a number of new followers on social media.
Otherwise people feel like they’re jumping into my story mid-season, and doing a post that summarizes some of these things can help bring people into my journey and brand.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Having been raised in the restaurant industry, sister duo Kay Salerno and Shila Morris know business. They are responsible for 5 corporate stores and a growing franchise company, Squeeze In.
I met Kay and Shi during my work with the John Maxwell Team, and we'll be teaming up for a workshop on personal branding in Orlando this August at the International Maxwell Certification event. We cover several business building and social media marketing tips in this interview, including:
- How Kay and Shi got featured on Throw Down with Bobby Flay on the Food Network
- How they navigate price increases and changes in market positioning
- How they created premium experiences (and charged premium prices) in a demographic that didn't seem like it would accept it
Some of my favorite takeaways from this episode include the idea that numbers are the language of business, and that we should serve one-to-one, not one-size-fits-all.
For more on Kay and Shi: * Visit their website * Follow @KayandShi on Instagram * Tune into their podcast, Millennial Mentorship
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
This is one of the most important interviews I've ever done, because it has to do with the financial side of running a personal brand business.
Jessica Mae from the Bottom Line CPA has been the single-handed biggest change agent in my business over the past year.
In this interview, you'll hear how my own financial negligence completely cleaned me out a little over a year ago, and how Jessica and her team brought me up from rock-bottom to get to a healthy place in my finances.
We talk about the "Profit First" plan and the process by which Jess led me to create systems, gather facts, and then plan my profit strategy.
I often joke that I'd let every other contractor I hire go before losing Jess and her team, and it's actually very true.
If you struggle AT ALL with finances in your business, i.e. budgeting, payroll, taxes -- anything -- please listen to this interview as I believe it is the most important podcast I've ever done in my entire life.
The Bottom Line CPA: https://www.thebottomlinecpa.com/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
My time in Florida has come to a close (nothing to worry about, it was always intended to be a 6-month tenure) -- and I have so many incredible insights from my time there.
When you work with people of the caliber of John Maxwell and Paul Martinelli, you’re bound to pick up on a few things. Here are just a few that impacted me, that I hope will help add value to you:
Incentivize people with money and commissions. You’ll hear a bit of my background in sales (yes, I used to be a telemarketer!) and how I was inspired to return to my roots in commission-based incentives.
You can’t save your way to wealth. I spent more money to keep my business running during this time period, and it made more money because of it.
You’re being hired to either put out a fire or fan a flame. Remember this analogy! It will be of use to you when having conversations with potential clients.
Telling is not selling. If all you do is tell, you aren’t having a conversation, you’re giving a lecture.
There are fans, and there are people who actually want to learn.
My time in Florida was amazing from a professional standpoint. The wisdom I gained there is invaluable -- but I also gained tremendous personal clarity because, well, I didn’t like living in Florida!
It was good for me in that I had a place to land for six months. Life was a bit chaotic the past few years, so it was good to be grounded for a season. I realized more than ever that I want to live in a place where I can feed off the energy, atmosphere, and culture.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
As you may know, video is one of the fastest growing marketing channels out there right now.
Chances are you already consume video in some aspect, whether it's Facebook Lives, Instagram videos or stories, YouTube, and so forth.
But how do you get comfortable doing video?
In this solo episode, I take a few minutes to share how I got my start doing video:
- Start Big
- Go Small
- Start Strong
You'll also get some of my insights on how I approach hosting webinars and group coaching calls, as well as what I learned from comedian Chris Rock about creating a bigger personality that people can connect with. Looking for tools?
Visit My Resources Page Here »
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
There's an important distinction between keynotes in the personal brand space: Informational vs. Inspirational.
The two require different approaches. Since I’m mostly in the informational space, I prepare for my keynotes this sequence:
-
Determine the Call To Action
-
Write quotables and Tweetables
-
Gather stories for within the presentation, not without
-
Create sparse slides (clean, minimalistic)
-
Dress the way I want to be photographed
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
I met Mark Wade in 2018 when I attended a mastermind he hosted in Puerto Rico. I received so much value from the event that I went in 2019 and have already registered to attend in 2020.
One of the biggest takeaways involved virtual summits. Mark inspired me to host one. I knew the power of summits but resisted the idea but it just seemed like so much work.
Then he told me about repurposing content for a summit and about his "One Day Summit" formula -- and I was hooked.
Tune into this episode and you'll hear about how I implemented what Mark shared with me, earned five-figures on a summit at just $67 per purchase, and what it did for my business.
RESOURCES:
Puerto Rico Masterminds
The Virtual Summit Podcast
Virtual Summit Software
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Karen Anderson is an associate publisher with Morgan James Publishing in NYC. Considered one of the "titans" of direct marketing, Karen shares insights from an illustrious career in book publishing, marketing, and copywriting.
If you've ever wanted to know how to get started writing a book, what publishers look for in book proposals, or what it really takes to land a book deal then this episode is for you.
Karen’s Resources: strategicbookcoach.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Kate Erickson is the brilliant business strategist and implementer behind the wildly popular online brand, Entrepreneurs On Fire. "EOFire" generates over $3M in annual revenue, and Kate and her partner John run the entire business virtually with just a handful of team members (less than 5 total).
The key to their success is found in their systems, and Kate pulls back the curtain to show you:
- Automate: done by apps
- Delegate: done by people
- Batch: done by you, the content creator
- The single most time-saving app that Kate uses (Text Expander)
- and so much more
This episode is a must-see for anyone who set a strong foundation to scale their business.
Kate’s Entire Podcast, Season 2 on Systems: https://www.eofire.com/creating-systems-for-your-business/
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
Recently I did a "live" launch over a 15-day period called The Brand You Bootcamp.
You'll learn why I did the launch (it wasn't for monetary gain, though it pulled in just over $25,000), how I pulled off the timing, and what I did to create a rabid community of participants.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
Robby Fowler is a marketing strategist and web designer with a unique twist: he uses data to drive design.
Most marketing endeavors are attached to metrics: conversion rates, open rates, and so forth. Design is one of the few that don’t — unless you know what Robby knows. You’ll learn how design even affects Google rankings for websites.
RESOURCES BY ROBBY FOWLER:
Robby’s website: robbyf.com
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
One area that nearly all coaches, consultants, and freelancers struggle with is how to price their services. Paul Klein is a seasoned consultant who has worked with companies like Starbucks, Target, Slack, Nike, and more. He will help you understand how to appropriately price your projects, how to differentiate between your offerings, and more.
RESOURCES BY PAUL KLEIN:
The Pricing Is Positioning Podcast with Paul Klein
The Product Pricing Roadmap: A simple 3-part framework to show you how to set up your long term pricing and positioning—even if you haven’t finalized all your products and services.
Get the Roadmap here
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
Learn how I "got the gig" to speak at Social Media Marketing World in San Diego.
You'll also learn the importance of asking the right questions when networking (and which ones to avoid).
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
Ever wonder how John Maxwell started his thought leadership business? So did I … so I asked him.
I also asked him what advice he has for people who want to speak, coach, or consult but aren’t sure which “lane” to pick. His answer might surprise you.
Finally, you’ll hear the story of how I ended up working with the John Maxwell Team. It’s a cool story of how building a personal brand can “compound” and result in some pretty big opportunities.
Interested in finding out more about the John Maxwell Team? Go to johnmaxwellteam.com/talk.
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
Recently I was able to serve and attend the John Maxwell Team’s International Certification Event in Orlando, FL.
There were about 3,000 people in attendance, and this was my first opportunity to see and experience what the entire “tribe” of the John Maxwell Team is about.
While the stage content is second-to-none, I quickly realized the same can be said of the people. I was privileged to meet incredible people from all sectors of leadership.
One thing I often teach when advising brands is to focus on psychographics rather than just demographics. Demographics are statistics: age, income, sex, and so forth. But psychographics are all about mindset and how people think.
When it comes to personal development, psychographics trump demographics every time. It was clear in what I saw at this event: there were people from all walks of life, representing over 100 countries, ranging from 11 years old all the way 90 years old. What tied them together? A desire to make the world a better place through positive influence.
One of the great privileges of my professional life is to steward the messages of influential people like John Maxwell and Paul Martinelli, and it’s often in those side conversations that the best stuff comes out.
A Free 5-Part Series on How to Market Yourself As A Coach or Speaker I’ve put together a free teaching series (5 hours of content!) called the Brand You Bootcamp for those who want to start a side-hustle and eventually scale into a full-time business.
- How to market yourself as a coach, consultant, speaker, blogger, or podcaster
- What tools to use when you start, and why you do not need to “spend money to make money”
- How to position yourself as an authority, even if you’re just starting out
- How to properly identify your ideal buyer with sniper-like accuracy (no, it’s not about demographics)
- How to create an irresistible lead magnet that pulls in subscribers like a tractor beam
Over 800 people have gone through this bootcamp, and I’ve received rave reviews saying it’s better than courses that cost $2,000. It’s free, so if you’re looking to start, run, or grow your personal brand business, join the bootcamp today: https://mikekim.com/start
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
This episode is a special one. Recently, my friend Jeff Goins came to visit me in Florida for a few days of deep conversations, beach time, and drinking bourbon.
We decided to record one of our conversations for the podcast, and it turned out to be pretty ... unique.
Jeff is a multiple time best-selling author, and his most recent book is titled Real Artists Don't Starve.
We've spoken at each other's conferences, encouraged each other in our work, and have a genuinely great time whenever we talk about work, relationships, and life.
Check Jeff out online here:
goinswriter.com
The Portfolio Life Podcast
While resources are good, it’s easy to lose sight of being strategic in our choice of investments. How do we know when to invest in a particular resource?
In this episode, you'll learn how I approach investing when it comes to courses, coaches, and contractors.
Looking To Start A Side-Hustle?
Join my Brand You Bootcamp for some of my best training on how to build a personal brand business.
mikekim.com/start
Ah, rejection. It's inevitable that we'll face it, yet we'll do anything possible to avoid it. In this episode, I share a little bit about how I deal with rejection (because I get rejected a lot).
See, we often take failure as a personal rejection. It's not. If people don't know the real you, it's not possible for them to reject the real you.
Whether you're looking to start a side-hustle, grow your own business, or just enter into a new phase of your relationships or career -- rejection is something you can not only deal with, but overcome.
Looking to start a side-hustle? Join my Brand You Bootcamp here: This is a FREE 15-day bootcamp to help you START a personal brand business.
- How to get started as a coach, consultant, speaker, blogger, or podcaster
- What tools to use when you start, and why you do not need to "spend money to make money"
- How to position yourself as an authority, even if you're just starting out
- How to properly identify your ideal buyer with sniper-like accuracy (no, it's not about demographics)
- How to create an irresistible lead magnet that pulls in subscribers like a tractor beam
mikekim.com/start
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://dannyozment.com/contact/
We continue our current series on making a career pivot.
One of my dreams years ago was to leave my day job and make the leap into running my own business full-time (while still providing for my needs).
Perhaps you’ve also wanted to “make the leap”, so here are a few recommendations based on my journey.
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Set hard-and-fast financial goals.
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Tap into resourcefulness (not just resources).
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Experiment with various income streams.
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Create predictable income for your first 3 months.
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Get mentored by those that have actually done it.
Looking to get started? Join my Brand You Bootcamp here:
mikekim.com/start
Today's shownotes: mikekim.com/mks22
There’s a lot of great content out there on making the leap from your day job to start a personal brand business.
The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:
“How much money do I need to make a successful pivot?”
In this episode, you'll get my 4-step process -- all from setting the financial goal you want to "leap" from, to how long you should be making money in your side-hustle before you go full time.
Want to Start A Personal Brand Business?
Join My Brand You Bootcamp, a free 15-day bootcamp. Check out the details here:
mikekim.com/start
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.
We spend roughly one-third of our lives at work, yet statistics show that an overwhelming number of people are unhappy with their careers.
In this episode I interview Celina Lee, host of the Live Your Dream podcast. Celina is a career coach, public speaker, author, and founder of a non-profit called Give One Dream, based in New York City.
Celina left a very successful career in investment banking and law to take charge of her life and reinvent herself, and in this episode she shares a bit of her journey along with 3 steps to help you find fulfillment at work.
FREE RESOURCE: The 3 Steps to Finding True Career Fulfillment
celinalee.co/steps
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Whether you’re looking to reinvent yourself or simply step into more fulfillment, the greatest disharmony stems from standing at the crossroads between 1. who you are and 2. who you want to be. You’ll often feel like there’s more than one of you. Well, there is.
Introducing The Three You’s:
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The Present You encompasses who you are right now. You define yourself by the current work you do, the people you interact with, and the activities you engage in. Hello, mirror.
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The Public You is closely aligned with The Present You. It’s the version that is understood by and made accessible to the people around you. If you’ve worked your whole life in real estate, it’s fair to assume that your neighbors know you as “the real estate guy or gal.”
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The Pending You is the person you’re seeking to grow and develop. This is the person waiting in the wings, itching to make his or her debut. This is the person you scream daily self-success affirmations at in the morning shower, and point at in the mirror and shout, “You were made for more! The world is your oyster! You eat dragons for breakfast!”
Clearing the pathway for The Pending You to take center stage is vital. You are literally working a transition to present a new “you” to the world. That’s why it’s so hard.
A Few Additional Mindset Shifts: * I accept I will never have security. Peace, yes. Security, no. * Sometimes you have to move on in order to move up. * The credibility isn’t in the teaching, the credibility is in the living. * Why I’ve had success in my career: I make ideas happen. It’s not about ideas. It’s about making ideas happen. Execute. * Life is not meant to be a one-player game.
Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.
Go to: mikekim.com/brandyoublueprint
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.
“Be thankful for what you have.”
We’ve all heard that before, but what if being thankful is actually keeping you from what is best? Please allow me to explain.
Life works because of tension. Light and dark. Good and evil. Pleasure and pain. I’m all for encouragement and positive reinforcement, but we can’t deny that conflict, tension, and pain are incredible motivators. Without friction between a tire and the road, your car isn’t going anywhere.
Tension is necessary to move forward. But how do we navigate that when it comes to making a change as big as our residence, relationships, and especially our vocation?
In this episode you’ll learn about the “Sadistic Selfie” -- something I used to navigate the balance between being grateful for the life I had vs. stepping into the life I really wanted.
Free Resource: Get your copy of my Brand You Blueprint. This framework is the basis for my upcoming book, but you can use this distilled version right now to help you navigate some of the challenges and steps to creating a life you love and believe in.
Go to: mikekim.com/brandyoublueprint
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.
You may have heard of the idea of “practicing gratitude” - but how do you actually do it?
One of the keys in recent years for me has been journaling. Why? The starting point to having the courage to be who you are, no matter the context, is being comfortable with yourself. You have to learn to spend time alone, to self-reflect, and to become increasingly self-aware.
I’ve journaled for a long time, but in recent years (especially after starting my own business) I realized I needed a system that helped me ask better questions and reflect on my own emotions in a deeper way.
Generally, I journal both in the morning and in the evening. In addition to free-writing, I use these two frameworks:
Morning Journaling: 1. Write 3 things I’m grateful for. 2. Write 3 things that would make today great (things you can control). 3. Write 3 personal affirmations.
To keep things fresh, I use 4 sub-categories when documenting what I’m grateful for: 1. An old relationship or friendship that helped you 2. An opportunity, current or past 3. Something great that happened yesterday 4. Something simple within my sight
Evening Journaling: 1. Write 3 amazing things that happened today. 2. Write down 1 thing I could have done to make today better.
My Tools of the Trade: 1. Gallery Leather Desk Journal 2. Moleskine Classic Hardcover Notebook 3. Full Focus Planner 4. Pilot G2 Retractable Premium Gel Ink Roller Ball Pen
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.
Experiencing pain, loss, or grief sucks (that’s an understatement), yet it’s a normal part of life. In this episode I share some hard-learned lessons on moving through pain, loss, and grief.
Pain + Reflection = Progress
One of the most important capabilities you can develop in life is the ability to reflect on pain rather that react or avoid it. Most people can’t reflect on their pain while they are going through it. They focus so much on the pain that they aren’t able to consider what is happening, why they ended up in this situation, or how they are processing the pain.
Once the pain subsides, they simply move onto something else and never really address the core issues. They medicate, or cope, or distract themselves because it’s too painful to go back and address the core issue.
Here are 5 things I’ve learned in the school of hard knocks when it comes to managing and processing pain in order to produce progress:
- Go to the pain rather than avoiding it.
- Write a psalm to God.
- Just do the next right thing.
- Stop running your tongue over your gums where the tooth used to be.
- Ask, “What does this make possible?”
If you are going through a difficult time right now, please don’t hesitate to reach out to friends and family. To isolate yourself is often the worst decision you can make when experiencing tremendous pain, loss, and grief.
If I can be of help, ping me directly via Instagram at @mikekimtv or email me at mike@mikekim.com.
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.
In this episode, I share the approach to goal setting that I learned at Tony Robbins’ Date with Destiny seminar in West Palm Beach, FL.Date with Destiny was one of the most powerful and important events I’ve ever attended, and though I can’t do the impact justice through a podcast, I felt one of the best things I could share would be Tony’s approach to goal-setting.If you’re anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they’re also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one. The Tony Robbins Guide to Year-End Goal Setting:
- Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions
- Write down 1, 3, 5, or 10 next to each goal to represent the years
- Write down your one-year goals and rank the top 4
- Then ask 4 follow up questions for each goal
The 4 Follow-Up Questions:
- Why to you want to accomplish this goal?
- What is the pain you will feel if you don’t accomplish this goal?
- What is the pleasure you’ll get from accomplishing this goal?
- How will accomplishing this goal contribute to others?
EPISODE CREDITS:If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:A Few More Podcasting BenefitsCheck it out and then schedule a FREE strategy call with him at the bottom of that page.
It's that special time of the year to look back, reflect on your year, and set your sights towards the next year ahead.
I experienced a lot of changes this year: my marriage, major business decisions, and moving for the time being to Florida. Through these many transitions, I've learned:
- Life is short but the longest thing we’ll ever do. Eat good food, spend more time with loved ones, and never pass up a good adventure.
- You can influence almost anything, you control almost nothing.
- The greatest awareness is self-awareness.
- I connect far more with people over our vulnerabilities and vices than I do our victories. Victories are short lived. The battle over our vices and vulnerabilities rages everyday and this is why it’s so much easier to connect with others.
- Relationships are for a reason, a season, or a lifetime.
My hope is that these takeaways will help you head into the new year with grace, vision, purpose, and energy.
If you'd like to help me support Love 146, please go to: mikekim.com/mmi-one.
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Josh Pies is a real-world video marketing expert. If you’re ready to learn how to use video to market your business and look good in the process, then you need to stay tuned to this episode.
I've gotten to know Josh over the past year because we're in the same mastermind group, and I asked him to come onto the show to share how you and I -- everyday non-video people! -- can use the tools at our disposal to share better content on social media video. It doesn't matter if you use video for fun or for a business, you'll get some great insight on best-practices for social media video.
Some questions I asked Josh:
- What tools do I need? I feel so behind compared to all these in-home studios that these other creators have.
- Everyone talks about DSLRs or other high-end cameras. What are your thoughts on that?
- Where do I even shoot videos in my house?
- How do I know what to say in my videos?
- What is the best "roadmap" for video creation?
Josh has a suite of resources available here: smbfilmschool.com
Josh's recommended tools:
- Gorilla Pod
- Ulanzi Smartphone Video Rig
- Aputure Mini Light on Camera Phone
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Joseph Bojang’s kids would say he’s the best dancer in the world, but he says his best moves are creating PPC and Facebook ad campaigns that actually help businesses make money.
Joseph and I spent a few months in a mastermind group together, and I just knew that one day the time would come when he and I would work together. That time is now.
Recently I took on a very large client contract and needed someone to steer the ship right when it came to Facebook and Google advertising. Joseph was my guy, and the results have been nothing short of amazing: a 90% decrease in spend for leads, way higher opt-in rates, and a happier client.
I had to bring Joseph onto the podcast to track this journey I’m on with him in real-time. You may not do a lot of online advertising yet, but this episode is here to help you get some initial insight on how these platforms work. A few questions I asked Joseph in this interview:
- “How can a business or brand know whether Google Adwords or Facebook Ads is best for them?”
- “What are the elements that make a Google Ads campaign successful?”
- “When you are running a campaign, how do you determine the budget?”
- “What’s your process of creating search ads?”
- “What are some of the biggest mistakes you see in Google Ad campaigns?”
FREE RESOURCE: Facebook vs Google Ads: Which Should You Use To Grow Your Business in 2019
Joseph’s website: https://webchamps.net
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Liz Pineda helps online entrepreneurs transform their knowledge into recurring revenue by helping them building sales funnels and other high-performing lead generation systems.
I first met Liz in 2017 and contracted her to build evergreen funnels around some old products and the results were absolutely amazing. She was able to take a course I created years ago in a niche market and setup a Facebook evergreen funnel from A to Z -- to the tune of $7,000 in sales in the first 45 days.
In short, Liz made me a believer in this kind of marketing and I’m so excited to share this interview with you. I can’t say enough about her. Here are a few questions I asked Liz:
- "How to know if your funnel will be profitable before you launch it?"
- “Where do I even start when building a sales funnel?”
- "What are the typical lead magnets that are most successful in putting a funnel together?"
- "When can you expect to make your money back from a funnel?"
- “Are there any secret ‘hacks’ that people use when building sales funnels?”
- “Where is the money really made in a funnel?”
This episode is absolute gold for anyone that wants to turn their online business into a recurring revenue machine.
FREE RESOURCE: For tuning in, Liz is giving you her amazing guide, The 5 Ingredients of Virtually Every Sales Funnel.
Download The 5 Ingredients of Virtually Every Sales Funnel here
She also mentioned a calculator so you can test against the benchmarks in your industry which you can find here.
Liz’s website: lizpineda.com
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Transitions can be some of the most crazy, awkward, and hurtful things in life. It doesn’t matter if you’re the transitioner, transitionee, or the bystanders; transitions can hurt. How can we do them better?
First, we have to make sure we understand what kind of people we're dealing with during transitions. In his book Necessary Endings, Henry Cloud outlines three types of people: wise, foolish, and evil.
We must understand that each of these people must be addressed differently:
- Wise people: use words
- Foolish people: use limits and consequences (words only make it worse)
- Evil people: to quote a country song, "guns, money, and lawyers."
When it comes to transitions, there are always seem to be too many divorces and not enough weddings.
I've always tried to model my transitions following a “wedding” paradigm so I could do it with honor. I’m going to speak from a guy’s point of view since well, I’m a guy. Here goes:
- Son = person wanting to transition
- Dad = boss, or current role
- Bride = new job, role, position, season of life
This process usually follows 4 steps:
Stage 1: ”I want to get married.”
Son turns of age. He feels it’s time for him to settle down, maybe get married. He doesn’t know who the girl (job, next season of life) is, but he is looking. Essentially the son is saying, “Dad, I think I want to get married. Would you support me?”
Stage 2: “I think I’ve found the girl.” Son finds a prospect, isn’t sure she’s the one but he really digs her. He can’t stop thinking about her. “Dad, I think she might be the one. Would you support me?” Dad is supportive, gives advice, provides short and long-term perspective.
Stage 3. “We’re getting married.” Son believes this is the next step. He’s done his homework and gotten to know the prospect. The confirmation is there. “Dad, she said yes! She is the one! Would you keep supporting me?
Stage 4. “It’s wedding time.” Weddings are bittersweet; there’s a leaving and a cleaving. But it should be celebrated.
I hope this episode encourages you to see transitions in a new light.
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Social Media has the potential to foster real relationships and make a lasting impact in the world, or it has the potential to manufacture superficial relationships and do real damage in the world. But where do we start? How do we do this intentionally, and how do we show consistency in our social posts so we’re “on brand”?
Sean Pritzkau is here to help. Sean provides simple, practical steps to help cause-driven organizations and advocacy groups get clear, communicate with confidence, and make a real impact using social media. He has handled social accounts for incredibly large yet agile organizations -- and the key to consistency is to have a calendar and strategy.
Here is a sneak preview of the topics we cover with Sean:
- 3 mindset shifts do we need to make to be really successful with our social media
- Clarity, consistency, and content: the 3 pillars of social media strategy
- The question you should ask yourself before posting anything on social media
FREE RESOURCE: For tuning in, Sean is giving you his amazing guide, 5 Social Media Templates to Save You Hours of Work Every Week -- and also added an exclusive bonus template to help helping you plan out your ‘Stories’ on Instagram, Facebook, and Snapchat so you can consistently show up and add value to your audience.
Download 5 Social Media Templates to Save You Hours of Work Every Week here
Follow Sean on Instagram: https://www.instagram.com/seanpritzkau
Sean’s website: https://seanpritzkau.com/
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities. Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram. Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview: * The biggest mistake that most people make with their new Instagram account * The #1 practice in using Instagram intentionally to grow your brand footprint * The top strategy Lauren recommends to get your first couple hundred followers FAST? * How does Instagram algorithm works, and what the science is behind it.
Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/ Lauren's website: https://laurendaviscreative.com/ FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Many people want to “reinvent” themselves career-wise but they’re just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media.
If you use any kind of social media right now, you’re already engaged in what I call “personal branding”. In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway:
- Start with your favorite social media app, the one you use most.
- Document your day - don’t worry about “creating”
- Write something on your post that adds value by giving context to your post
You’ll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you’re looking to start a side-hustle or launch a new business.
A few notable quotes from this episode:
- If you're wondering, “Is this off-brand?” it probably is.
- When it comes to personal branding, you are what you share.
If you’d like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you’re probably listening to the show off your phone anyway.
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
After being unemployed for 6 months, Wes Gay quickly scaled his marketing consulting practice to six figures in the first year, and today he’s here to share what he did, why it worked, and how you can leverage it in your own work.
Wes believes something deep in his bones: clarity always wins. Whether it’s in marketing, sales, leadership, or personal relationships, being clear is the best way to connect, grow, and move forward.
He’s helped dozens of companies, ranging from startups to billion dollar brands, discover a new level of clarity through the StoryBrand framework.
He lives with his wife, two young boys, and their overprotective dog in the suburbs of Atlanta, GA. When he’s not hanging with his family or helping businesses increase revenue, he’s probably looking for a good espresso and donut.
Get Wes' terrific guide, Slogans That Sell, at wesgay.com
Some questions I asked Wes:
- How did you get started?
- What’s the first thing people need to do in order to generate more free leads?
- Where can we find those people we want as clients?
- What’s something we do once we determine our ideal client?
- How do we engage without being sleazy or salesy?
- Facebook ads are great because they’re passive, enabling prospects to engage with our content without taking our time. But what makes your approach better?
- What’s one thing our audience can do immediately after listening to this podcast?
If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)
FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Behold two of the most sleep-stealing, life-sucking, worry-causing words I tell myself: “By now.”
Fight as I may, they always seem to find a way to seep into my thoughts. Maybe you’ve said a few of these to yourself:
By now…I should be out of debt.
By now…I should have lost 20 lbs.
By now…I should be finished with school.
By now…I should have kicked that habit.
By now…I should be married.
By now…I should have a bigger house.
By now…I should be famous.
By now…I should know what I want to do with my life.
In this episode, you'll learn practical steps on how to deal with "by now" syndrome, as well as the concept of "death by a thousand cuts". You'll also learn how to position yourself for greater opportunities.
If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)
FREE GIFT: Marketing Mastery Insider #1
As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Every few episodes we'll be doing a listener Q&A episode, and this is the first one!
Most of these questions have come in via my Instagram channel at instagram.com/mikekimtv.
If you have a question, hit me up there and we may end up using your question on a future episode! Joining me as co-host on this episode is my friend, former assistant, and travel expert Chelsea Brinkley. Check out Chelsea on Instagram at instagram.com/travelbrinkley!
Here are the questions that were sent in:
-
The big problem I’m trying to solve in my life, at the moment, is deciphering the next season in my life. I’m 36, and have been an educator for 13 years. I’m finding myself bored and unfulfilled. I’m seeking a new direction, but having a hard time finding which way to turn. To me, creating something from nothing, and having someone else find enough value in it to purchase it, is an indescribable feeling. I have an Amazon FBA business that I started just last year. It’s been an awesome ride, but I can’t seem to shake past the fear of going all in. I question whether I can still serve others and serve God in an e-commerce business. - Ryan
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Hi Mike, I’m founder and director of an outreach to prostituted women. What pisses me off? Patriarchy, injustice and the multitude of ways women are hurt by it. It breaks my heart that women and children, usually the innocent ones, suffer so unfairly because of it. But what problem am I trying to solve? Trafficking, maybe? Injustice? I don’t know. The truth is I am tired of fighting, tired of trying to change the impossible. And as I step back on sabbatical, I’m realizing, how tired I am of “the hustle.” Tired of trying to prove that this is a worthwhile fight. Tired of trying to prove that we’re a worthy investment. I once told a friend, “I just have to accept that not everyone is going to care about this as much as I do.” And now I wonder if I still care. How much more energy or desire or creativity do I have in me to keep pursuing this dream? I’ve begun to write a book about our experiences over the last 20 yrs. And again I’m running into the same problem, the hustle to get published, find an agent, sell copies…. How do I return to my first love and escape all the seemingly necessary hype? - name withheld 3. I am currently beginning my career in Washington D.C. in a think tank. The position did not exist before for me, so while I am grateful to be able to define the scope of my own role in the organization, I am terrified of disappointing the people who made an investment in hiring me. Do you have any thoughts on how I can move forward in order to relieve that anxiety? Perhaps like you, I did grow up with an Asian tiger mom. The pressure she put on me when I was younger evolved into pressure I put on myself, where everything I do could be better and must be better. - Scott 4. Just listened to episode 1. Just what I needed. Thank you. What pisses me off is that often times the measure of how successful you are is in terms of how expensive and how much stuff you have and how big your house is. Oh course money and earning a living is important but experiencing life to its fullest is truly important to me. So many people I know are "maybe someday" people. Others are "could of, would of, should of" people. We don't know when we'll leave this earth, living the life, experiencing the life without regrets is what I strive for. Big problem to solve... building the work from anywhere biz that will fit the travel lifestyle that my husband and I want to achieve. Have already started and recently made some very good shifts and am gaining clarity to grow biz. It's a process for sure, a journey. - Gayle 5. It took me over 30 years to finally find what brought me meaning in my life and I really loved episode #1 because it really does begin with the relationship you have with yourself, the way you view yourself, and the beliefs you have with yourself. But the problem I think is that no one feels safe anymore to be themselves. We’re exposed to about 10,000 advertisements telling us what to do, we have our culture (Asians for sure) where we often have a path set out for is to follow by our parents, and now we have social media where people spend so much time comparing themselves to others. I’m guilty giving in to all of these and its all this noise that exists that made me never feel safe to just be myself so that I can start really listening and hearing about what mattered to me the most. It’s whats helped me figured out my process that helps people feel safe and tune into their passions and talents as well. Thanks again for sharing! - Eugene 6. I’m working on a membership site but getting overwhelmed with how much content I need and trying to figure out how to target a very tough demographic (pro athletes). I want these guys to be able to handle their own stuff so they can still make it work after their career is over. Too many guys go broke cause they can’t do anything but their sport. I have a background in law and finance. And I was a sports agent. My plan was to have other experts like Attorney’s, investors, venture capitalists, accountants etc to show them how they can maximize their money now and after they are done playing. It’s so much more than just their branding on social. Does that make sense? Wanna make sure I don’t sound crazy lol — BJ 7. I don’t ever use Instagram, but because you mentioned on your latest post/podcast that this would be the best way to reach you, I decided to send you a DM. Your 150th episode was my first episode that I caught on your show. It’s interesting how our paths cross as you end one and begin your next journey. I have come across your name via my conversations with Jeff Brown and Cliff Ravenscraft. We don’t know each other personally nor have our paths crossed (yet). But, I want to take my morning out and let you know that if you needed to reach out to me re your “time off”, please feel free to do so at anytime. I have been through similar challenging episodes in my life and sometimes I just wished I knew someone who could relate to my/our story. - Vinod 8. Mike, I listened to your last podcast and was moved. I knew you were hurting but didn't know why and didn't ask out of decency for privacy. My prayers and brotherhood are with you and when you I ready I fully support your dating and search for love. Lemme know your type bro! God Bless! - Alduan
Personality tests are powerful tools for personal growth.
Some people think personality tests "box them in" but personally, I feel they open up our understanding of ourselves. If you can think of tests like the Briggs Myers, DISC, or Enneagram as a more concrete way to observe yourself, then you're well on your way to growth.
Recommended (free) Enneagram test: exploreyourtype.com
Recommended Ennegram results: enneagraminstitute.com
All of these are tools to empower your capacity for self-observation. Here are three ways I use these tests for growth:
- Learn how you rest
- Learn how you relate
- Learn how you work
Knowing these three things allows you to make better decisions in life.
If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)
FREE GIFT: Marketing Mastery Insider #1
As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
Decisions, decisions, decisions! Have you ever had to make a decision and kept delaying it?
There's actually a 5-step psychological process behind why you get excited to make a change in your life -- and then fail to follow through:
- Satisfaction
- Dissatisfaction
- Emotional Brink
- Moment of Insight
- The Opening
That's what we're going to talk about on this episode. Once we understand how we make decisions, then we can make better ones and break the cycle.
In this episode I share:
- The root meaning of the word "decide"
- Why, when helping others, you must only do everything you SHOULD, and not everything you CAN
- The power behind the phrase, "There must be more to my life than ____..."
If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)
FREE GIFT: Marketing Mastery Insider #1
As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
What makes you leave a box in search of a new nirvana? That's what we're going to talk about on this episode.
As we kick off the first few episodes, we're going to look at the most important relationship you have: the relationship you have with yourself.
Ultimately you're the only person that can take responsibility for your own life, but if you've ever asked, "What am I going to do with my life?" you are not alone!
Life is not linear. Unfortunately, most of us are underprepared for that simple fact because most of our developmental years are straightforward...
But real life is anything but straightforward.
In this episode I share:
- 3 bizarre (but effective!) questions to help you find your life purpose
- What pisses me off about corporate America and formalized education
- Why seeing people who live like zombies and spend their days at jobs they don't enjoy breaks my heart
- The "only" two career paths I was allowed to consider when growing up (typical Asian kid)
- Why real life is all about "off-roading" rather than highway driving
- A deeper look at what the word "fulfillment" really means
If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv
Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-)
FREE GIFT: Marketing Mastery Insider #1
As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month).
To get your free copy: mikekim.com/list
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting:
A Few More Podcasting Benefits
Check it out and then schedule a FREE strategy call with him at the bottom of that page.
In this episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business.
You'll discover:
- Why doing this podcast has been one of the most rewarding things I've ever done in my career
- Why it's never too early to share your stage
- How I created my 7P framework while doing this show
- The personal reason why I took such a long time off from the podcast
- The year-by-year things I did since 2013 to grow my personal brand business
Connect with Me on Instagram
Instagram has quickly become my favorite social network, and because so few people use it to contact me, it's the easiest way to get in touch.
If you'd like to connect on Instagram, connect with me at @mikekimtv. I read and respond to every DM.
It's been a pleasure to be on this journey with you!
Sincerely, Mike Kim
You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them?
Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn:
- The difference between copyrights, trademarks, patents, and trade secrets
- What legally constitutes a trademark, and when you should file for one
- Who really "owns" the creation when a contractor (like a designer or copywriter) creates intellectual property for a client
- When to use U.S. based contractors vs. when it's ok to use contractors who are overseas
- and so much more
While this topic isn't the "sexiest" topic out there, it's extremely important. Several years ago I witness Michael Hyatt go through a trademark tiff with the National Speakers Association which I blogged about here.
Thankfully things worked out for both groups, but it was a looming reminder that IP conflicts can come unexpectedly, and that we should all be prepared for them.
Grab Your Copy of Steve Sponseller's Intellectual Property Checklist Intellectual property is not optional. Every business, from solo entrepreneurs to large corporations, has valuable intellectual property that must be protected. Grab Steve's free checklist here:
Get the IP Checklist here
Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites.
In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now.
A sneak preview:
- The difference between unconscious competence vs. conscious competence
- The two types of entrepreneurs and why businesses don't grow without both
- The fastest way to gain momentum in your personal brand
Resources Mentioned in This Episode: • Join Marketing Mastery Insider: mikekim.com/insider
• Stu's blog
• Tribe - Stu's online course on membership sites
• Rocket Fuel (book)
Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking -- but why stop there?
In this episode, I talk about 4 products you can create in under 4 hours each:
- Affliate products
- Documents / Swipe Files
- Mini-Trainings
- Coaching
This episode focuses on the first two types of products because they are easy to create and can end up being strong generators of passive income for you. Once they're created, they sell indefinitely as long as you drive leads to them.
Resources Mentioned in This Episode: • Join Marketing Mastery Insider: mikekim.com/insider
• Info on Marketing Mastery Workshop: mikekim.com/workshop
• Paypal
• Gumroad
• Wave Apps
• Stripe
• Essential Business Forms (my client proposal templates)
Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person.
But that's exactly what a personal brand is: a brand built around you.
In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market.
We often start with these 3 questions:
- What pisses you off?
- What breaks your heart?
- What is the big problem you're trying to solve?
The answers to these questions provide the basis on which you will build your positioning.
• Join Marketing Mastery Insider: mikekim.com/insider
• Info on Marketing Mastery Workshop: mikekim.com/workshop
This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.
I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals.
- Homepage
- Services Page
- About Page
There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website.
For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage.
Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list.
Resources Mentioned In This Episode: * studiopress.com (which is where my blog theme is from) * wufoo.com (which I use for client intake forms) * [Podcast] What to Say On Your Website: 5 Things Your Customers Need to Hear You Say * My About Page (use as a reference for yourself)
Click Below To Subscribe to Marketing Mastery Insider: mikekim.com/insider
In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down.
In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down).
I mentioned a number of people in today's episode, and you can find out more about them here:
- Neal Samudre and his email funnels
- Matt Dobschuetz and Porn Free Radio
- Michael Hudson
To get request access to the Facebook group, click here.
Click Below To Subscribe to Marketing Mastery Insider:
mikekim.com/insider
If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story:
- Paradise
- Disaster
- Reluctant Hero
- Fleeting Victory
- Devastating Defeat
- Moment of Grace
- Final Victory
There are also components within a story that move the narrative forward:
- Elephant in The Room
- Story Behind the Story
- Breaking News
- Little Known Facts
To read my Signature Story, click here.
Click Below To Get on the MK Insider Email List:
mikekim.com/mkinsider
In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks.
Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150.
There's no shortage of talk on concepts like purpose, vision, and mission and those words are often used interchangeably. For me, I see them in a certain hierarchy, which helps me see them sequentially.
For example, this is my Purpose Statement in life:
• The purpose of my life is to be love, enjoy abundance, and do generous deeds for myself and others.
• The vision I have to manifest my purpose (at least business-wise) is to commit the next 25 years of my life to connect influencers for greater impact in the world.
• The mission now might be a clear and compelling statement like, "I will host 4 events per year, 3 in the U.S. and 1 overseas, to connect influencers for greater impact so they can collaborate to solve big problems in the world."
• The goals might then be something like "Have an average attendance of 40 people per event" or "Generate $250,000 per year with those events."
• The tasks would then be obvious: book speakers, secure venues, create marketing campaigns, and so forth.
If you're interested in doing this exercise for yourself, simply use the framework I've listed above and fill in your own thoughts. Borrow my purpose statement for now, and change out the words so it reads:
The purpose of my life is to be ____, enjoy ____, and do ____ for myself and others.
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL.
Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting.
If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one.
The Tony Robbins Guide to Year-End Goal Setting: 1. Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions 2. Write down 1, 3, 5, or 10 next to each goal to represent the years 3. Write down your one-year goals and rank the top 4 4. Then ask 4 follow up questions for each goal
The 4 Follow-Up Questions: 1. Why to you want to accomplish this goal? 2. What is the pain you will feel if you don't accomplish this goal? 3. What is the pleasure you'll get from accomplishing this goal? 4. How will accomplishing this goal contribute to others?
Go to mikekim.com/141 to view these on a web browser.
Join the Brand You Community on Facebook: Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
I have committed to living everyday in my Zone of Genius.
The Zone of Genius is a concept penned by one Gay Hendricks in a book titled The Big Leap.
Hendricks contends that all of our problems in life stem from one BIG problem: The Upper Limit Problem (or ULP! for short).
The Upper Limit Problem essentially prevents us from sustained enjoyment of our success … because we subconsciously don’t feel we deserve it. Thus, we end up sabotaging ourselves so that we somehow fall back into our lesser selves.
The zone ABOVE the Upper Limit Problem is what he calls the Zone of Genius.
The Zone of Genius is where we truly thrive, where our very best talents and abilities allow us to expand everyday in success, love and abundance - and by doing so, inspire others to do the same.
There are 4 false beliefs that prevent us from living in our Zone of Genius:
- that we are fundamentally flawed in some way
- that by succeeding, we’re being disloyal or leaving people in our past behind
- that we are a burden to the world
- that we must dim the bright lights of our brilliance so we don’t outshine someone in our past
Join the Brand You Community on Facebook: Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
On this episode, I peel back the curtain to share the opening keynote from my recent conference Influence & Impact.
Part of the reason I'm doing this is because, well, I'm really sick and can barely talk right now! But I still wanted to add value to you this week and publish a fresh podcast episode.
Tune in and you'll hear the heart behind why I hosted this event, and some key points that will help you gain clarity in your own personal brand building journey. I ask several questions in this session, and I encourage you to ponder them yourself.
- What pisses you off?
- What breaks your heart?
- What is the big, interesting problem you're trying to solve?
When we get clarity on this things, we step on the path towards greater influence and greater impact.
Join the Brand You Community on Facebook: Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players.
In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well.
In the thought leadership space, I see 5-tool players as people who can:
- Speak
- Write
- Coach
- Consult
- Market
This has a huge impact on your income streams. Why?
- If you can speak, then you can keynote, host seminars, or podcast.
- If you can write, you can monetize books and blog posts.
- If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups.
- If you can consult, you can provide strategy, tactics, or advice for high fees.
- If you can market, you can do that for others (or for yourself, and save a ton of expenses)
I have a new saying: "Money flows to mastery and flees from mediocrity."
That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one.
Join the Brand You Community on Facebook: Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
You have a unique purpose to fulfill. Maybe you’ve discovered what you’re wired for at an early age. Perhaps you’ve recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it.
Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater fulfillment, and make the world better and brighter for everyone else.
Kevin is the founder of the Navigating North Summit which features conversations with well-known thought and business practitioners who have made significant impact through their purpose-powered pursuits.
The Navigating North Summit includes Marshall Goldsmith, Todd Henry, Bernadette Jiwa, and yours truly!
Get a free ticket to the Navigating North Summit here:
navigatingnorthsummit.com
Join the Brand You Community on Facebook:
This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:
Join the Brand You Community Facebook group »
Would You Leave an iTunes Review?
If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it.
Yes, I'd love to leave an iTunes review! »
From the moment you land your first client, you're in the "business life cycle."
Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation.
In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment district in the heart of New York City for 11 years.
Tom shares incredibly valuable insight that has kept him at the forefront of the fashion industry, and I know this framework will help you think longer-term about your own business.
The 9 Stages of the Business Life Cycle:
- Birth stage
- Infancy stage
- Toddler stage
- Teenage stage
- Young adult stage
- Prime stage
- Aging stage
- Institutional stage
- Death
Today's Featured Resource: The 9 Stages of the Business Life Cycle:
This free worksheet will help you map out the trajectory of your business and determine which stage you're currently in. (Email required)
Get the 9 Stages of the Business Life Cycle Guide now »
Connect with Thomas Lee online:
- Tom's blog: thomasjaylee.com
- Tom's LinkedIn
Join the Brand You Community on Facebook:
This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here:
Join the Brand You Community Facebook group »
Would You Leave an iTunes Review?
If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it.
Yes, I'd love to leave an iTunes review! »
No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework.
I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now:
Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon)
Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including:
- How Don pivoted from being a memoirist to launching StoryBrand and becoming
- The important marketing lesson Don learned from sitting next to a man reading his own book on a plane
- The single biggest shift you need to make in your marketing
- How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election
- How to create your very own BrandScript that keeps your marketing message on point
The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Resources Mentioned On This Episode: * Get your copy of Building A StoryBrand here >> * mystorybrand.com * StoryBrand Live Workshop * 3 Must-Have Forms for Coach, Consultant, Designer, or Freelancer * Brand You Community Facebook Group
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.
In this episode, I unpack 5 competitive distinct advantages:
- Price
- Affinity
- Authority
- Skill
- Availability
Here are some snippets from today's episode:
- What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
- The 5 types of competitive advantages you need to be aware of (4:43)
- The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
- Why you must set a yearly revenue goal. (7:40)
- Why you need a "cash-cow" offer. (8:20)
- How many people really unsubscribe from my email list everytime I send a message. (15:08)
- How to establish authority even if you don't have clients. (18:50)
- How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)
Resources Mentioned in This Episode: • Donald Miller and StoryBrand
• Ken Davis and the SCORRE Conference
Join the Brand You Community on Facebook: Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi.
I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas.
Here are some snippets from today's episode:
- Jiro Ono's thoughts on the secret of success. (4:31)
- How willing are you to leave others behind so you can grow? (6:00)
- The group of people that I left behind in order to pursue my dreams. (7:59)
- As you grow, you must construct your inner circle. (9:07)
- There are no Cinderella stories. (10:15)
- Are you playing to win, or playing just to stay in the race? (10:41)
- My top 5 strengths according to StrengthsFinder (11:07)
- What is your version of a legend? (13:55)
Resources Mentioned in This Episode: • Jiro Dreams of Sushi (documentary)
• Get Your Message Heard Podcast with Michael Hudson
• Ray Edwards
• John Nemo and LinkedIn Riches
Would You Leave a Review of This Podcast on iTunes? Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. I will mention you on the show!
John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.
John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.
John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Dan Miller, Ray Edwards and many others.
In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.
I Recommend You Get Every One of these Free Resources From John:
• Free Best-selling Book: LinkedIn Riches »
• Free Video Training: How To Create a Killer LinkedIn Profile »
• Free Webinar: How Business Coaches, Consultants and Entrepreneurs Can Get Quality Leads, Add Clients and Build Their Brand with LinkedIn »
Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico.
Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue.
Listen to the episode to hear Katie's thoughts on:
- Why it's not wrong to earn income from your blog
- Her recommendation on the first step to earning income online
- How to find an audience
- Her networking strategy for conferences (even when she can't attend)
Launch A Blog In Under 7 Minutes If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here:
mikekim.com/wordpress »
Check out Katie's "Blog Connection" Membership Here Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit.
Get more info on the Blog Connection (with discount) here »
Liked This Episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it.
I'd Love to Connect on Social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step.
I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales.
- Gather data
- Commit to doing more webinars
- Run social media ads to those webinars
- Do more video content marketing
- Create my first low-tier starter product
Download Your Copy of the "5-Step Sequential Success Guide" here: Get Your Copy Here
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery.
In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry.
I have pages filled with wisdom, and I'll share a few things in this episode like:
- the orbit strategy to building your brand
- how to out-perform your self-image
- what people really buy from your personal brand (it's not information)
- what one of the world's largest internet marketers thinks about podcasts
- the one thing you really need to talk about to create content of consequence
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017.
Tune in for some of my personal biggest takeaways from hosting this conference, including:
- the "3 little pigs" business strategy and why it works
- why business success is sequential, not simultaneous
- how I used a strategic approach year-by-year to fill this conference
- why "small is the new big" when it comes to personal branding
- why you must be "bilingual" in business to be successful
Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here:
mikekim.com/128
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Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017.
Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule.
Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own. Mentioned in Today's Episode: * Influence & Impact 2017
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On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City.
One of our favorite spots is a bar called Fat Buddha. We’re regulars, so we’ve gotten to know the bartenders.
One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it.
Ever the marketer, I asked Shannon why she did that.
She said it was to “salt” the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment.
This is the third law of influence: social proof.
Mentioned in Today's Episode: * Influence & Impact 2017
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Years ago, a study showed that just after placing a bet, people felt much more confident about their horse’s chance of winning than they did just prior to making the bet.
Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all…
So why the spike in confidence?
It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast.
Mentioned in Today's Episode: * Influence & Impact 2017
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence.
Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play.
In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force.
Mentioned in Today's Episode: * Influence & Impact 2017
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want.
In this episode, I share 3 things do whenever my business goes through a transition:
- Accept that success = change.
- Re-evaluate who I spend time with, and who spends time with me.
- Re-evaluate what I spend most of my time doing.
Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact.
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN.
Tune in and you'll learn:
- The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?"
- How answering the question, "What is the ONE THING I need to do next that will make everything else easier?"
- The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN
Mentioned On This Episode: * Influence and Impact, my 3-day workshop in New Jersey * The One Thing (book) * My 7-Step Brand You Blueprint (podcast)
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimT
What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy?
In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx.
The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain.
Tune in and you'll learn:
- How your customer's identity can change because of unforeseen circumstances (such as illness)
- How that psychology affects people's purchasing decisions and brand loyalty
- How the healthcare industry brands super-villains: sickness, symptoms, disease
- How the healthcare industry (controversially) names diseases to take the power back from disease
- The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin
This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve.
Mentioned On This Episode: * Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them
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I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week.
This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels.
- Record an evergreen webinar
- Automate your webinar recording
- Write your email copy
- Automate your email delivery
- Create your upsell
- Establish your follow-up system
There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here.
Mentioned On This Episode * The Epic 8,000 Word Guide To Creating An Evergreen Funnel That Sells Your Course 24/7 * Ray Edwards' Copywriting Academy Live in Franklin, TN * Follow Neal on Twitter @NealSamudre
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Liked this episode?
Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
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- Twitter: @MikeKimTV
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I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life.
These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks:
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We can make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again.
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Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates.
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Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple “first” things
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To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.
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You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great.
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Without great solitude, no serious work is possible. - Pablo Picasso
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We need to be as strategic with ourselves as we are with our careers and our businesses.
Also mentioned on today's episode: The One Question That (Actually) Helped Me Define Success (VLOG)
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- Facebook: MikeKimTV
The key to delivering a successful speech or workshop involves more than just content. Presentation is vital.
But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more.
In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible:
- Survey the room
- Sit in the worst seat in the room
- Optimize my slides
- Set the rules of engagement
- Wear the right clothes
You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans: https://youtu.be/zYeGmlN9Tds
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The key to clarity lies in asking the right questions.
In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out.
In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before.
Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.
Mentioned In Today's Episode * Get Your Message Heard Podcast with Michael Hudson * michaelhudson.com * jodymaberry.com * Donald Miller and StoryBrand
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Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people.
In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team.
I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson.
Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific.
Mentioned In Today's Episode * Meeting Room Fidget Set on Amazon * Get Your Message Heard Podcast with Michael Hudson * michaelhudson.com
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
- Twitter: @MikeKimTV
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We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry.
Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business.
To Connect with Ernie: * Ernietheattorney.com * PaperlessChase.com * Ernie on Twitter
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If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen.
We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space.
How did he pivot so many times, so successfully?
He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold.
Mentioned In Today's Episode: * Grab Kent's bonuses on building a speaking business here * Register for my limited-time (all new) Build Your Brand Bootcamp training here
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It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast.
You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche.
In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person.
Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences.
We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards.
You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible!
Mentioned In Today's Episode: * Apply For Brand You LIVE here. * Get a free fitness assessment with Jeff here.
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
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- Twitter: @MikeKimTV
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In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you!
Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life.
Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out!
Mentioned In Today's Episode: * Apply For Brand You LIVE here. * Grab a copy of Alissa's book, From Frustrated to Frickin' Awesome on Amazon. * Grab the bonuses Alissa has just for us here
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
- Twitter: @MikeKimTV
- Instagram: @MikeKimTV
- Facebook: MikeKimTV
This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz:
"One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic."
A few thoughts regarding my personal mindset when it comes to networking: It’s not about hunting, it’s about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors.
Here are the five points summed in today's episode: 1. Pick who you want to get to know 2. Study these folks ahead of time so you’re prepared to add legendary value. 3. Ask questions that get the conversation going. 4. Take a strategic selfie 5. Follow up and offer something they would genuinely find useful
Never Ask These Questions! * Is there anything I can help you with? * So, tell me about yourself... * What’s your story? * What do you do?
Instead, Ask These Questions: * What’s giving you energy right now? * What are you working on that’s really exciting you? * I know such-and-such a person that might be a great fit for you. Interested?
Mentioned In Today's Episode: * Apply For Brand You LIVE here.
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
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This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?"
Well, here they are:
- learn copywriting
- building an email list
- get professional design work done
- build leveraged income earlier (talk about active, leveraged, and passive)
- find ONE mentor who is “going places" and go from there
- BONUS: learn Facebook ads earlier
Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes!
Mentioned In Today's Episode: * Apply For Brand You LIVE here.
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Read about my bonuses for Ray Edwards' Copywriting Academy here (expires Fri. March 17, 2017)
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Download Mike's Photo List Here :-)
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social:
- Twitter: @MikeKimTV
- Instagram: @MikeKimTV
- Facebook: MikeKimTV
One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making.
In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take.
Apply For Brand You LIVE here.
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week!
I'd love to connect on social:
- Twitter: @MikeKimTV
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- Facebook: MikeKimTV
Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work.
Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week.
These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you.
Join the Brand You Community on Facebook: Have you checked out this invite-only group?
Click here to request access to the Brand You Community
Liked this episode?
Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
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One of the most beneficial tactics to building my personal brand has been writing reviews of events or courses that I've benefited from:
- More Web Traffic
- More Connections
- More Revenue
Here's what I typically include in a review:
- Backstory about why I chose to invest in it
- Price & Length
- Additional Costs
- Workload
- What You Get
- What You Won't Get
- Results
Here's a list of just some of my reviews:
- Platform University by Michael Hyatt
- Copywriting Academy by Ray Edwards
- Podcasting A to Z by Cliff Ravenscraft
- Tribe Conference by Jeff Goins
- Platform Conference by Michael Hyatt
Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
- Twitter: @MikeKimTV
- Instagram: @MikeKimTV
- Facebook: MikeKimTV
On the previous episode of the podcast, we talked about 3 money mindsets that would help you raise your rates and command the fees you deserve.
But what do you say in order to position yourself for better clients, higher fees, and less hassle? The answer is simple:
Results-driven copywriting.
In today’s episode, I share several scripts you can use — whether you’re a coach, consultant, copywriter, designer, or any other professional services provider.
You can also download a BRAND NEW COPYWRITING GUIDE called Get Coaching Clients Now: 5 Proven Templates That Bring You Better Clients, at Higher Fees, With Less Hassle.
Grab your copy here >>
Inside, you’ll find scripts for 5 types of coaches:
- Undecided coaches
- Business coaches
- Executive coaches
- Career coaches
- Relationship coaches
You’ll also get swipe copy for Twitter posts, LinkedIn posts, and email pitches.
Grab your copy here >>
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Do your rates reflect your expertise and experience? In today's episode I share 3 simple truths that will help you raise your rates and finally get paid what you deserve.
Mentioned on Today's Podcast: * speaker and coach Michael Hudson
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Your website’s homepage will often be the first point of contact for prospective customers and clients. That said, you never get a second chance to make a first impression.
I've seen hundreds of websites over the years, from Fortune 50 corporations to the solo entrepreneur and everything between. There’s one thing that prevents all of them from converting prospects into paying customers:
The lack of clarity on their website.
When you influence language, you influence thinking. The right words can attract paying customers like a moth to a flame. The wrong words can repel customers faster than a guy with bad breath.
Today's episode will give you a 5-point framework to make sure the words on your website are crystal clear.
Get "What To Say On Your Website" here >>
Have you checked out this invite-only Facebook group?
Click here to request access to the Brand You Community
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In creating websites, brands are under constant pressure to increase conversions -- meaning they want more people to either sign up for an email list, download something from the site in exchange for an email address, or buy something.
Your site must meet a user's basic trust needs before you demand they enter information or engage with you.
In today's episode, I talk about The Hierarchy of Trust. Does your brand pass the test?
View today's show notes to see the actual "Pyramid of Trust"
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When it comes to personal branding, a little goes a long way.
Attention to detail says a lot about your brand. It demonstrates pride, professionalism and overall consistency, that all lead to trust.
And there's nothing clients value more than trust.
In today's episode, I walk you through 5 common mistakes I see entrepreneurs make when building a brand.
And I highlight the "quick fixes" you can implement that will take you from amateur to professional. Enjoy!
Join the Brand You Community on Facebook: Have you check out this invite-only group? Click here to request access to the Brand You Community
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Welcome back to the Brand You Podcast! Here we are ... the first episode of 2017, and today I want to cover what I see shaping the marketing landscape for all of us who run a personal brand business.
I also share a bit of what I've been up to the past six weeks while the podcast has been on hiatus, including a trip to the ER overseas after being on a remote island 50 miles offshore!
The big takeaway from today: document, don't create!
Join the Brand You Community on Facebook: In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group?
Click here to request access to the Facebook Brand You Community
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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We're finally here: episode 100! Wow, what a journey it's been. In today's episode (which comes to you from Bangkok, Thailand while I'm on the road!) you'll discover:
- the winners of the Brand You Podcast episode 100 contest,
- a special surprise for EVERYONE who participated in the contest,
- 3 things I'm doing to set myself up for success in 2017,
- why I decided to come to Thailand to work with a non-profit,
- and why it's important to set more than just SMART goals
Join the Brand You Community on Facebook:
In today's episode, I mentioned the Brand You Community Facebook group. Want access to this invite-only group?
Click here to request access to the Brand You Community
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I'd love to connect on social:
- Twitter: @MikeKimTV
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Jody Maberry is a marketing consultant and professional podcaster routinely hired by top corporate executives and multi-million dollar businesses to amplify their marketing message via podcasting.
Jody is also the co-host of the award-winning Creating Disney Magic podcast with Lee Cockerell, but beyond all these accomplishements, Jody is also a close personal friend.
Today, you'll glean some amazing business insights from one of the most ethical, wise, and diligent businessmen I know. Enjoy!
Get Jody's Build a Profitable Podcast Guide here.
Today's Productivity Tip: In this episode, Anil Agrawal, our resident productivity expert, recommended this scanner.
Submit Your Entry for the Brand You Podcast Episode #100 Contest Today! We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
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If you're still working a regular job and building out your side-hustle, today's guest Rick Marion has some great tips for you.
Rick is a career coach and personal development guru -- who also happens to be awesome at attracting high-paying job offers. In fact, he was recently offered 8 different jobs, all at over six-figure salaries.
The key is understanding how to leverage more of your current situation, and that includes getting your day job to "pay" you to build your side-hustle. In this insightful interview, Rick shares some amazingly practical steps to excelling at work so you can expedite your pivot.
Get Rick's Strategy Guide and a special bonus here.
Today's Productivity Tip:
In this episode, Anil Agrawal, our resident productivity expert, recommended WordSwag.
Submit Your Entry for the Brand You Podcast Episode #100 Contest Today! We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
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It's been said that you can "choose to be happy." Is that true? In this episode, I invited executive coach and wildly successful entrepreneur Jennifer Dunham to the show to share some practical tips on how we can find more fulfillment and happiness in our businesses.
What I really appreciate about Jennifer is that she comes from an IT background. In fact, she built a 7-figure IT business before heading into executive coaching. That means she's all about repeatable processes, steps, and routines.
Can such an ethereal thing like happiness be found in such a straightforward manner? Jennifer walks us through all of this during this insightful interview.
Get Jennifer's Happiness Quiz Here.
Today's Productivity Tip: In this episode, Anil Agrawal, our resident productivity expert, recommended IFTTT.
Submit Your Entry for the Brand You Podcast Episode #100 Contest Today! We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
- Twitter: @MikeKimTV
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Anxious about stepping in front of the camera? I get it. That lens can be paralyzing, like an all-seeing eye that gazes right into the depths of your self-conscious soul.
Thankfully, Emmy Award winning producer Val Brown joins us on the podcast today to share some "best practices" when it comes to photo shoots. If you're in the personal brand business, you're going to need photos sooner or later. Today, Val is going to show you how to make the most of your next photo shoot.
Get Val's Free Photo Prep Checklist Here.
Today's Productivity Tip: In this episode, Anil Agrawal, our resident productivity expert, recommended TextExpander.
Submit Your Entry for the Brand You Podcast Episode #100 Contest Today! We're marching ever-closer to episode 100. Get all the details here: mikekim.com/contest and enter today!
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
I'd love to connect on social:
- Twitter: @MikeKimTV
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In this episode, professional certified coach Dr. Keith Webb shares game-changing advice on how to use coaching to skyrocket your business income and impact.
"Coaching" is a word that gets thrown around a lot in the personal brand space. Keith carries over ten years of professional coaching experience and unpacks best-practices that any speaker, consultant, or freelancer will find useful.
Get Keith's Free Guide, The Coaching Roadmap here: CreativeResultsManagement.com
This Week's Productivity Tip:
Today's tip from Anil Agrawal is RoboForm, an all-in-one password management app.
Did You Enter the Brand You #100 Contest Yet?
The deadline to enter is Monday November 21st, and includes a first-class flight to NYC and hotel so you and I can meet for an entire day to work on your business!
The contest details are here: mikekim.com/contest
In this episode, I give you a behind-the-scenes look at the revenue model behind my very own personal brand business.
You'll discover the 4 main income streams to my business, how much I earned in the first 3 quarters of 2016, and the 4 steps I recommend to generating revenue, including what I call the "beachhead of recurring revenue."
I also announced the "Brand You Podcast Episode #100 Contest" in this episode. To get all the details, go to mikekim.com/contest and enter today!
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
- Twitter: @MikeKimTV
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One of the most common struggles "Brand Yous" face is where to focus their initial monetization efforts. They wonder whether they should work on a product, or provide a service.
In today's episode, I share the approach I followed and the one I counsel my clients to go through. I believe it creates the best opportunity for dependable income and removes what I call "Death Star" syndrome in a personal brand business.
Today's episode is hosted at http://mikekim.com/93
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Believe it or not, Facebook (even a personal account) is one of the best places you can practice your marketing chops.
The reason is that you've already got an audience that knows, likes, and trusts you (they're your Facebook friends, right?) and you can build authority in a new niche -- all without creating any original content.
Here's the Plan Outlined in Today's Episode:
- Monday – share an article
- Tuesday – share a quote
- Wednesday – share an article
- Thursday – share a quote
- Friday – share a picture
- Saturday – share an article
- Sunday – get off Facebook, you addict! =)
Enrollment for The Pivot Course is now open, but only until Tuesday October 11th. The Pivot Course is a 7-step coaching program designed to help you launch, market, and monetize a profitable personal brand business.
If you’ve ever dreamed of pivoting into a career as a speaker, coach, or consultant, I can help. In The Pivot Course, I work directly with you to help you distill your years of experience into a clear and concise message, equip you with the marketing skills to “make the leap”, and form a proven 30-60-90 day plan to land paying clients — all without jeopardizing your current day job or putting you and your loved ones at financial risk.
The Pivot Course won't reopen at least until 2017, so I hope you’ll join me for one of the 25 VIP spots — available only until Tuesday Oct 11th. I can’t wait to guide you through this journey!
Go to thepivotcourse.com today and you and I will do this together.
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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What does it take to really grow a business? In today's episode, I talk about why being grateful for where you are may actually be keeping you from where you need to go.
Starting and scaling a business takes a lot of hard work, but there's a reason you decided to do it in the first place. There was something in your life that was unfulfilled. You didn't want to do meaningless work. That was a longing -- even a pain point -- that caused you to launch your own brand.
Today's episode is all about keeping pressure on that wound, about maintaining the drive and motivation to keep going.
Check out my free video series, Build Your Brand Bootcamp -- available now. These videos tackle some of the most common questions I get on building a personal brand. If you’ve struggled with identifying your ideal client or you’re just not sure where to start, these videos will help. I created this mini-course because so many people see the power and leverage a personal brand business provides, but they’re just not sure where to start. If that’s you, grab ‘em for free Go to Build Your Brand Bootcamp here »
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
- Twitter: @MikeKimTV
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Fact: You don't need more time. You need more energy. Energy is your greatest source of productivity. But do you have enough? What could you accomplish if you had more energy?
Today's podcast features Bryan Buckley, a high-performance coach I got to know during the most recent semester of The Pivot Course.
Bryan is the type of guy that just exudes energy, and today he walks us through what he calls "The Exhaustion Cycle" and "The Energy Cycle" -- and how we can tap into better sleep and new levels of energy.
Check Out Bryan's Free Online Conference I had the privilege of presenting at Bryan's Successful Entrepreneur's Online Conference. This is a free event you won't want to miss.
Check out the Successful Entrepreneur's Online Conference here.
Introducing The Pivot Profiles, a 'magazine' featuring 14 real-life pivot success stories. It's yours, absolutely free. The singular goal of this magazine is to give you a wide array of people, personalities, and pivots for you to identify with.
This is a powerhouse group. The folks inside hail from a variety of industries: huge corporations, small business, radio, military, ministry, government, academia; the list goes on. We even have a former park ranger!
Some of them launched into solopreneur ventures; others started companies. One left business to enter the ministry, while others left the ministry to go into business. It’s all here.
Get Your Copy of The Pivot Profiles »
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Today's episode is all about identifying your ideal client. This is one of the most vital components of building a business, and this episode will outline three ways you can do this.
Here's a bit of the copy I used as an example in today's episode:
A Poor Example:
Our ideal customer uses our product to gain control of their finances. They want to take better control of their finances, so our service is useful for helping them gain control of their income and expenses.
A Better Example:
Alan is a 38 year old freelance graphic designer from Mississippi. He spends about 4 hours a week reading blog posts and following links on Twitter, and that is where he discovered a link that pointed to Harpoon.
Alan makes between $60,000 and $80,000 a year as a designer, yet feels like he doesn’t really have a good grasp on how much he is going to make in the next year, so he’s not sure if he should hustle for more work, or tell his wife: “Yes, we can easily take that vacation this summer”.
Alan spent 4 years working for a large agency in town, when he realized that he could do better on his own. He has been freelancing for 2 years now, and is interested in learning about honing his business skills as well as his design skills.
Alan is thinking that this could be the service that helps him to gain the needed control over his finances, giving him the confidence to embrace fatherhood without financial fears.
His wife is excited that they can take that vacation without Alan worrying about how much it all costs and his lost work income.
Get Your Copy of The NEW Pivot Profiles »
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: * Twitter: @MikeKimTV * Instagram: @MikeKimTV * Facebook: MikeKimTV
If you've ever entertained the idea of re-branding your existing business, or making the leap into launching your own personal brand business, this episode is for you.
Part of the reason there's so much anxiety in this type of transition is that it almost feels as if there is more than one 'you' ... well, there is. There are actually three: The Present You, The Public You, and The Pending You.
In this episode, I help you differentiate between these three you's and give you a strategy on how to lead with The Pending You.
Get Your Copy of The NEW Pivot Profiles »
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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There are numerous sayings about what you should do when opportunity knocks. But you'll never capitalize on opportunity if she can't even get to your door.
- Your lights are off.
- Your shades are down.
- Your path is full of shrubs.
- There's no welcome mat.
- You didn't answer last time.
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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On this episode I share the top question I've been asked during coaching sessions at Ray Edwards' Copywriting Academy Live event in Nashville, TN.
I was privileged to serve the Ray Edwards International team pull of the event, and did some mini ten-minute coaching sessions with attendees throughout the conference. Oddly (or perhaps not) the questions seldom involved actual copywriting.
The majority of questions revolved around how to land high end coaching sessions, so I share my feedback here in this episode.
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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Today, Michael Hudson shares insights from his work with over 2,500 businesses over the past 30 years, ranging from academia, finance, small business, and politics.
If you are a speaker or looking to do more speaking as part of your business, you won't want to miss this value-packed interview. Michael shows us how to design, develop, and deliver great presentations.
Free Resource (It's Awesome, I've Used It Many Times):
Get your copy of Michael's 52 Speaker Secrets here.
In this episode, Dr. Ann Vertel takes us inside her own struggle with imposter syndrome and how to overcome it. If you've ever struggled with a lack of confidence, or allowing yourself to be "you" -- especially when it comes to growing your personal brand, you'll enjoy this episode.
Ann is a women's leadership expert who helps women develop executive leadership skills so they can stop settling for less, start leading with confidence, and achieve their highest potential in life, love, and business.
As a 20-year Naval Officer and Motivational Psychologist, she speaks, trains, and consults with businesses, associations, institutions, and non-profits to help them develop strong, confident, effective women leaders.
Two Free Trainings From Ann: * How To Be More Confident in 7 Day or Less * How To Lead with More Confidence
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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Today's episode features Marshall Bone, a seasoned copywriter who’s done hundreds of B2B content projects. He has written for leading brands like AT&T, American Golf, and Ray Edwards International … plus many smaller companies with big ideas. His copy is known for snapping with energy, sparkling with clarity, and generating more leads, buzz, and sales.
In this interview, Marshall shares four important (and out-of-the-box) questions that lead to better sales copy. As a copywriter myself, I'm always on the hunt for new tips and tactics -- and this is stuff I've used time and time again.
Check out Marshall's article on my blog: http://mikekim.com/use-this-grid
Visit Marshall's blog at: http://marshallbone.com
Get Your Copy of the Copywriting Grid Today. Click the button below to get a PDF copy of the grid that you can type into and use repeatedly to write better copy.
Click Here to Download Marshall's Guide
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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Today's episode features Matt Dobschuetz, a marketing pro who has used his skills to build a profitable coaching business in a very unique niche: porn addiction and recovery.
Yep, you read that right.
Perhaps you're in an industry that isn't a widespread as business or marketing, and you're not sure it's possible to build a profitable personal brand business in a smaller niche. Matt shows us how he did it, and how you can do it too.
Get Matt's Marketing Kit here: http://dobber.co/mikekim
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social:
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Frustrated that your products or services aren't selling? It may boil down to a very simple issue. Your offering must tap into one of these three needs. If it doesn't, it won't sell.
Like my new podcast art? Hire Jason Clement: http://redletterdesign.com
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In this episode, I share a few more takeaways from my meetup last week. In it, I share my "singular attainment" -- the one thing we all must do before we die. I also share a few more nuggets that may be food for thought including:
- the difference between goal-achieving and tension-relieving activities
- the difference between being a business owner vs. business operator
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
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This week I spent a few days with my mastermind group in Phoenix, AZ for an in-person powwow. One of the things we do is a ten-minute "TED-style" talk to share something of value with the rest of the group.
In this episode, I share the content of that talk which was the concept of being "over-responsible" for our clients' success. In this short episode we'll cover:
- the difference between over-delivering vs. being over-responsible
- the one word we all need to re-introduce to our vocabulary
One of the most helpful books I've found on this topic, both professionally and personally, is Boundaries by Henry Cloud.
Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it.
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Jessica N. Turner is the founder of the popular lifestyle blog The Mom Creative, where she documents her pursuit of cultivating a life well crafted. She is a writer for DaySpring's (in)courage community, an advocate for World Vision, a regular speaker at blogging conferences nationwide, and an award-winning marketing professional.
I met Jessica in February 2016 during our Nashville "epic breakfast" -- and was so glad she spent some time with us to talk book marketing on the show.
Her latest book, The Fringe Hours: Making Time for You, became a huge hit and actually climbed the best-seller list a year after it's release! If you're struggling with finding time for yourself, grab the book today.
A Sneak-Peek of What's Inside: * The step-by-step outline of Jessica's book promotion plan, several years in the making * Where Jessica spent her marketing dollars, and more importantly, where she didn't * A simple but effective tactic to getting more people to share content about her book, including on Instagram * The story behind how The Fringe Hours: Making Time For You became a best-seller one year after it's release
Connect with Jessica on Social: * Twitter: @jessicanturner * Facebook: TheMomCreative * Instagram: jessicanturner
Jon Harrison built his brand while working a full-time healthcare job, and ended up a few months later being featured on huge platforms like Lifehacker and TEDx.
In this interview, he walks us through the journey of how he did it -- and you'll be surprised to know the unique blend of subjects that make up his brand: leadership and videogames.
Find out more about Jon at: http://classicallytrained.net
This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event.
You may be able to use the same approach the next event you go to. Enjoy!
It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business.
My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.
Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking.
One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL.
If you'd like to join me there, two quick details:
- Ken has offered a discount code for you: KIMAFTERSCORRE
- Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast
If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE.
To register: http://www.scorreconference.tv/live-conference/
Use the code: KIMAFTERSCORRE
One of the keys to becoming more efficient in marketing is to repurpose your content.
I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.
If the source material is a podcast:
- podcasts transcribed into blog posts
- blog posts repurposed into articles
- articles repurposed into keynotes
If the source material is a blog post:
- blog posts repurposed into podcasts
- podcasts become series, repurposed into coaching courses
- coaching courses repurposed into e-books
If the source material is a webinar:
- webinars repurposed into keynotes
- keynote slides repurposed into lead magnets
- lead magnets repurposed into a product
In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.
Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever.
In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention.
Michael has also written a new book called Living Forward with executive coach Daniel Harkavy.
It's an excellent read and I highly recommend it.
Purchase "Living Forward" on Amazon here.
There's a lot of great content out there on making the leap from your day job to entrepreneurship. Several good friends of mine teach different versions of this, and a good part of my own business involves helping people with this pivot.
The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all:
"How much money do I need to make a successful pivot?" Isn't that what we all want to know? I sure did, and today I'm going to outline a process that may help.
Download Your Pivot Pathway One-Sheet Today:
Click Here to Get Your Copy »
A few weeks ago, I hosted a networking event with my friend Brian Dixon we called The Epic Breakfast Club.
I've done a number of these kinds of events through the years, always to great results. The biggest payoff is that you become seen as a connector. In today's episode, I share how I put this one together, as well as some principles you can use to host your own.
Ever wish you could "live the dream" as a professional speaker, traveling the world and sharing your ideas with audiences everywhere? If so, today's episode is for you.
Today we have one of the top speakers in the HR industry, Jennifer McClure with us to give us some actionable, practical types on how to build a personal brand as a public speaker. She has a powerful portfolio of presentations, professional networks, and social media followers.
Moreover, Jennifer has a great story of making the pivot from going from the corporate world and making a transition into launching her own business. So many people want to take what they've learned and "make the leap" -- Jennifer is someone that has actually done it, and today she shares some absolutely incredible tips for anyone that wants to be a professional speaker!
Get Jennifer's Guide: 10 Tips to Build Your Brand As A Speaker and Land Gigs Connect with Jennifer on Twitter
Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly?
Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas.
Pat has a special place in my life and business -- he is one of the top 3 influencers that I directly credit with helping me make my career pivot into the personal branding space. He is widely recognized as the leading voice in generating passive income, and his content is an absolute must.
Check Out Pat's New Book, Will It Fly: Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion.
A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for YOU?
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
Get Will It Fly on Amazon »
Ah, productivity. It's a quest we're all on, especially when building a personal brand. How can we be more efficient and effective with our time, decisions, and efforts?
Today's guest, Lynn Friesth, is no stranger to productivity. For years, Lynn successfully supervised productivity systems and processes at John Deere. If there are any companies out there that pay extra attention to systems and processes, it's those in the manufacturing business.
Lynn now advises organizations large and small in streamlining processes and becoming more productive, and he's offering his expertise to those of us in the personal brand space today.
Download Lynn's Free Productivity Guide: * lynnfriesth.com/brandyou * Connect with Lynn on LinkedIn
Resources Mentioned in Today's Episode: * Getting Things Done by David Allen * Mini Habits by Stephen Guise * Do More Great Work by Michael Bungay Stanier * Work Flowy app * Rev Voice Recorder app
Is inconsistent marketing getting in the way of better clients & more money?
You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work.
You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paralyzed because you're not sure which marketing efforts will work.
You need a simple plan that will take your business up a notch.
Today's guest, Ilise Benun from Marketing-Mentor.com is here to help. I've been following Ilise for quite awhile and have to say -- her content in top-notch. She's a brilliant marketing mind, and this interview is full of great perspectives on types of content marketing, ways to connect with people at live events, and much more.
I'm going to personally follow this guideline for the first quarter of 2016 and see what it does for me. Tune into this episode and join me on the journey.
Find Out More About Ilise here: * marketing-mentor.com * 2016MarketingPlan.com * @MMToolbox
A few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills.
In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on story-telling.
Mentioned in Today's Episode: * Dr. Ann Vertel * How To Market Yourself Like No One Else Can
A few weeks ago Rick Marion, a listener of the podcast, asked about affiliate marketing:
"I notice you offer a number of affiliate products. Do you have any tips, other than standing behind the affiliate obviously, on how to select affiliates? How to approach affiliates?
And would you recommend purchasing a product that you know your audience would use, so that you can in turn offer it as an affiliate to your audience?"
In today's episode I share my income figures from affiliate marketing in 2015, and 4 of the criteria I use to decide on who to partner with.
Mentioned in Today's Episode: * Ray Edwards * Kary Oberbrunner * Mario Jannatpour's Real Estate Mastery Summit * Kevin Monroe (you should download his 5 questions guide!) * Kingsley Grant * Matt McWilliams (affiliate manager extraordinaire)
A Few Tools I've Become Affiliates For: * Bluehost (web hosting) * LeadPages * ConvertKit
One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing.
In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to pause just because Kirk blew my mind with what he was sharing. This is a must listen.
Register for Kirk's Pricing Master Class, Free. Join Kirk on Thursday January 7, 2016 at 7:00PM for a free online master class on pricing. I've already registered and plan to attend.
Register for Kirk's webinar here »
If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio!
Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content over to YOUR platform and hopefully onto your email list. In this episode, we take a quick look at several guest bios I've written that you can adapt to your own use.
Get My ‘Guest Bio Copywriting Swipe File’ Free
Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs.
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Make sure it looks good small. Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate.
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Make sure it looks good in black and white. This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design. Secondly, having a good contrast in black and white allows you to "flip" the scheme so you can use your logo on top of darker backgrounds.
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Decide on whether you want an icon-based logo, typography-based logo, or combination of both. Icon-based logos include Nike (the famous 'swoosh') and Apple. Typography-based logos have only text, like FedEx or Chanel. For an example of a combination logo, look at Pizza Hut.
Mentioned in Today's Episode: Interested in learning how to create those 3D book images? Download this helpful course by Jason:
How To Design 3D Book Covers - $19 Get a video tutorial in Canva and Photoshop, along with all the slides from the presentation in downloadable PDF format. Keep the video for reference; you'll have permanent access to Jason's presentation and learn to create book covers in Canva and morph them into 3D covers within Photoshop.
Purchase Replay - $19 Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!
If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three!
In today's episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and together they form a (hopefully) cohesive picture of your brand that is clear and convincing.
Mentioned in Today's Episode: On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.
Ever feel like you don't have enough time, money, know-how, connections, clients, etc.? I do, and in today's episode we cover 3 simple exercises that can help you rediscover what you have and put you in the right frame of mind to shape a successful future.
The clarity that came as a result of engaging in these 3 exercises was unbelievable, and it allowed me to have my best year yet. I have a lot to be thankful for -- including your choice to allow me a small role in your own growth and development. I think you'll find these exercises helpful, so tune in today.
Mentioned in Today's Episode: On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.
Gaining clarity can be one of the most frustrating parts of building a personal brand. We're constantly peppered with information that tells us we should know our ideal client, our unique selling proposition, and so forth.
In today's episode, I share 3 things that helped me gain more clarity when launching my brand -- they might help you, too.
Mentioned in Today's Episode: * How To Use Facebook To Build Your Personal Brand * The Power of Positive Peer Pressure by Ray Edwards
Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!
One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest.
Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne, made even more famous by the action flicks starring Matt Damon. I also share the 3 biggest challenges I've faced since "going solo" in my own business, and how being self-aware of our own tendencies can keep us coping habits that can adversely affect our business.
Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment.
This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event and ensuring I know my "why" ... my purpose for attending. When I'm clear on this, nearly every event I attend becomes a success.
- What is my purpose for attending this event? What are the "success criteria" necessary for me to accomplish my purpose?
- Why is accomplishing this purpose important?
- What would be the ideal outcome of attending this event?
Mentioned in Today's Episode:
- 5 Killer Kary Oberbrunner Quotes from Igniting Souls Conference
- Podcast Movement
- Social Media Marketing World
Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?
This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not.
Mentioned in this episode:
- Jody Maberry
- Park Leaders Show
- Creating Disney Magic with Lee Cockerell
- Porn Free Radio
- Matt Dobschuetz
Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.
If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses:
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1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000
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Access to all my copywriting resources - Writing a Winning Support Letter, Essential Business Forms, Click-To-Client Email Templates. Retail value: $200
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Access to my vault of all my copywriting promotions, including client projects. Take and tweak to your specific needs. Retail value: $5000
To qualify, join the Copywriting Academy using this exclusive link: http://affiliates.rayedwards.com/salespage/a151
When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to respond when clients feel like they haven't received the value for the money they've paid.
To get today's scripts, text PAYMENOW to 33444.
If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]
Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]
Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]
You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]
You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]
Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]
Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]
It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]
One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]
In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way to think outside the box with your marketing. A Quick Preview of the Podcast: The most important marketing question One of the items on […]
You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren’t clear on this, you’ll end up leaving a lot of money on the table — either because you’re taking […]
Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]
One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]
One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]
The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re not sure what a mastermind group is or how it works, this episode is for you. Today’s episode is in response to a […]
Today we wrap up this series on making a career pivot. I share my story of how I turned my blog into a business. I’ll also mention a chance for us to work together if you want to take a look at making a career pivot more seriously. A Quick Preview of the Podcast: How […]
I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors including your market and competition, but in most cases I’ve found people charge less than they should. A Quick Preview of the Podcast: […]
We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out. These are the same steps I used locate and communicate with my first clients, and they’re a lot easier to do than you might imagine. Check out the episode for more. A Quick […]
We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in your new industry — even if you don’t feel like one. These are the same steps I used when starting my career pivot, and they are a lot easier than you might think. Check out […]
What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand building journey. Today I share 3 things that I wish I knew more clearly at the start of my business. […]
Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. (Hard to admit because I love blogs, but it may be true!) 1. Blogs are like mixtapes, podcasts are […]
Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at your own risk! 1. The Law of Leadership: It’s better to be first than better. This the most basic […]
For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of Ultron and look at what concepts we can apply to our own personal brands. A Quick Preview of the Podcast: five lessons from […]
Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you […]
Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one cliche rings true: “the money is in the list.” In this episode, I share two simple ways to improve your email […]
In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that […]
Today’s episode was created in response to a question I received: “How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?” At some point, all of us will face negative press or even a public relations crisis in our business. Following these 3 steps will […]
You can’t build a brand all by yourself. Eventually, you’ll need to outsource work or even bring on a business partner. But what should you look for? I share a few personal preferences I look for in partners, as well as some examples when things haven’t gone as I wished they had. A Quick Preview […]
In this episode, I interview certified life coach Charlie Vensel on how to utilize coaching principles to gain clarity in our personal and professional lives. If you’re unfamiliar with “coaching” (or think it’s a scam) this is an episode you won’t want to miss. A Quick Preview of the Podcast: The difference between coaching vs. […]
Sometimes the keys to success are obvious. But one thing I’ve learned is that it’s often the small things that lead to the biggest breakthroughs. In this episode, I share five small, unexpected things that led to signficant changes in the way I run my business. This episode is all about mindset shifts. A Quick Preview […]
I am fresh off my trip to Ray Edwards’ Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged … and I’ve got a few things I learned there to share with you today. A Quick Preview of the Podcast: 3 Unforgettable acronyms vital to your success, as taught by […]
Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the “Podcast Answerman” and runs a successful personal brand business, but it wasn’t an easy journey. In this interview, Cliff shares some great lessons for anyone looking to venture out and make a […]
We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your response, and you’ll see your business grow. A Quick Preview of the Podcast: The 7 questions every personal brand must absolutely nail Some of […]
This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it’s a pretty labor-intensive process. A Quick Preview of the Podcast: The four reasons you should consider rebranding The one reason you should NOT rebrand A bit of […]
Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches […]
Dilemma: you’ve got a few people willing to pay you … but it’s not very much money. You need to grow your experience and portfolio, but don’t want to devalue your services. I’ve got the perfect answer in today’s (short) episode: How To Establish Your Value (While Taking Lower Paying Clients) A Quick Preview of […]
How do you land your first clients? What do you do if you haven’t yet “established authority” … but need to get some paying work? In today’s episode I cover my initial client acquisition strategies. A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From […]
For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second. A Quick Preview of the Podcast: I’ve used this form for the past two years, and it has been an absolute gamechanger for my business. Sure, setting up a […]
In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I mention Michael Hyatt’s Best Year Ever goal-setting course. I was skeptical […]
I’m not a designer … in fact, I’m pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJClement) is a bona fide graphic and web designer and president of Red Letter Design, a marketing and design firm based […]
In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it’s to their detriment! I actually think you’ll be surprised at what it is. Find out by listening to the episode. A Quick Preview of the Podcast: The one simple thing you need to do to […]
In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at […]
This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next […]
Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]
Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on branding, logos, and color schemes. Pro tips on perfecting your sales pitch. Want to […]
Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]
Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]
Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]
Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]
Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]
Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Quick Preview of the Podcast: Three ways to name your personal brand (the first one is easiest) Two myths that need […]