Ecommerce Odyssey Podcast

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Fascinating chat on the eCommerce Odyssey Podcast with Nicholas Bailliache from eStreamly, a provider in the nascent space of Live stream shopping. Live streaming is HUGE in China (20% of online sales) and so undoubtedly it is going to be big in the west before long too. Nicholas has some great insights into how to make a success of live streaming events for your business.

I was a sceptic but now I am a convert! I think that live streaming is an effective tool for connecting with audiences and making your business stand out. It also does not need to cost the earth - think of it more as a YouTube vlog.

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Fascinating interview on the Ecommerce Odyssey Podcast with Andrew Forman, the founder of Givz. Givz enables any Shopify merchant to set up their own Amazon Smile style charitable donation service. Instead of opting for a discount, customer can donate their discount to a charity of their choice. I was unconvinced to begin with but in the end, I was sold on the idea!

Things we talked about:

How did you get the idea for givz?
What problem does Givz solve?
Why is this better than discounts?
What is your pricing model?
Are consumers driven by factors other than price?
How are brands embracing social responsibility?
What success have you seen?
What has inspired you recently?

Andrew talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Dr Travis Zigler is an optometrist (eye doctor) turned eCommerce entrepreneur. Previously, he owned two optometry practices, which he sold in 2017 to focus on eCommerce. He is the founder of Eye Love, a brand focusing on a condition known as dry eye. Travis uses the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.

Due to the success of Eye Love, Travis has founded an Amazon PPC agency called Profitable Pineapple (great name!). We talk about his entrepreneurial journey and how he uses his eCommerce success to give back to the community.

Things we talked about:

Tell me about your business – Eye Love.
How did you get the idea?
Tell us about your social mission.
Where do you source your products?
What channels do you sell through?
You also run an agency, can you tell me about this?
What services do you offer?
What kind of businesses do you work for?
What are your top Amazon PPC tips?
Do you prefer eCommerce or being a doctor?
What has inspired you recently?

Travis talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode of the eCommerce Odyssey Podcast, Trevor talks to Ben Leonard from Ecom Brokers (www.ecombrokers.co.uk).

Ecom Brokers was founded by Ben Leonard and Allison Walker. Ben had recently gone through the sales of his eCommerce business and was not happy with the brokers he used for the sale. So, he partnered withed his financial adviser to create a new kind of brokerage focused on the growing eCommerce sector.

We talked about:

Tell me about your company.
How did you get the idea for Ecom brokers?
What kind of businesses do you sell?
When is an idea time to sell?
What kind of multiples should people expect?
How should you prepare your company for sale?
How does your process work?
Top tip for realising the value in your company?
What has inspired you recently?

Ben was talking to Trevor Ginn from www.vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode of eCommerce Odyssey we talk to Valentin Radu from Omniconvert. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric. Omniconvert has helps global eCommerce companies become customer-centric through advanced segmentation algorithms, AB testing, web personalisation, and customer research.

We talked about:

Tell us about Omniconvert
How are smart companies managing their website CRO?
How do you see websites evolving over the next few years?
Will services like Shopify mean all websites are the same?
What is your favourite eCommerce growth tactic post iOS 15?
How should companies best use zero and first-party data to grow?
What are your tips for increasing customer lifetime value?
What is customer value optimisation in Ecommerce?
Do you think that CRO will merge with CVO?
What has inspired you recently?

Valentin was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode of the eCommerce Odyssey Podcast, we talk to Rael Cline from Nozzle.ai. Nozzle turns raw data into actionable insights that help you grow your business on Amazon.

Amazon sellers have long been frustrated with the lack of customer data available to them. This data is essential for making informed business decisions but has been locked away by Amazon. Nozzle Analytics gives you back control of your sales and customer data. With this powerful tool, you can track your sales in real-time, as well as gain insights into your customers’ buying habits.

We talked about:

What Nozzle.ai does
Where Rael got the idea from
How the best Amazon sellers are using Nozzle to grow their business
How Rael sees Amazon progressing over the next few years
What has inspired him recently

Rael was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this week's edition of the eCommerce Odyssey Podcast, Trevor talks to Kaitlyn Study of South Street and Co, a marketing agency based in Orlando, Florida, USA.

South Street & Co. was established in 2015 and helps small business owners reach more customers through great digital marketing, design and automation.

Kaitlyn Study original set her business up as a side hustle, and it quickly grew into a full-time business.

We discussed:

How Kaitlyn started South Street and co
The importance of local search
Marketing automation
The platforms they use
The importance of coaching
Kaitlyn's advice for starting your side hustle!
What has inspired her recently

Kaitlyn talked to Trevor Ginn from www.vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Boopos is a financial company founded by Juan Ignacio García Braschi. They are focused on helping e-commerce companies fund acquisitions. They provide non-dilutive revenue-based financing to e-Commerce and Saas Businesses. Get mid to long term and multipurpose financing to buy a new business or grow your own.

Juan was talking to Trevor Ginn from www. vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode of the eCommerce Odyssey Podcast, Trevor talks to Issac Kuhlman from Real Coaching (https://goteamreal.com/). Real coaching is a programme that helps Amazon FBA businesses launch and scale their businesses. Issac is free from the BS which surrounds many coaches and has lots of thoughtful advice for new businesses.

We discuss:

The Real coaching programme
His experiences of Amazon before launching Real
What makes his coaching programme special
Is it becoming more difficult to sell on Amazon?
The most important skills required when building an Amazon FBA business
White label or own label?
Where he thinks Amazon is heading as a platform
What has inspired him recently

Issac was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Trevor interviews Lesley Hensell from Riverbend consulting (https://riverbendconsulting.com/).

Riverbend specialises in the nitty-gritty of Amazon, helping sellers fix issues with their accounts and listings. They also help their clients scale their Amazon businesses.

Lesley has many useful insights and tips to share if you are interested in Amazon. We talk about how to deal with account suspensions and avoid issues in the first place. Lesley also shares her views on the future of Amazon and eCommerce in general.

Lesley talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Simon Severino is the CEO and founder of Strategy Sprints. Strategy Sprints helps companies scale quickly whilst freeing up the time of the company's exec team to focus on building their business.

Simon was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode talk with Nobert Norbert Strappler from SyncSpider (www.syncspider.com). Syncspider connects eCommerce tools, for example, reducing stock on Amazon if you make a sale on eBay. Like Zapier, but eCommerce specific.

Integration is a real problem in eCommerce, so it was fascinating to talk to Nobert and why he started Syncspider and what keeps him excited about eCommerce.

Nobert was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Today's interview is with Tomer from @SourcingMonster. Sourcing monster is a YouTube channel devoted to helping people succeed at developing private-label products and selling them on Amazon FBA. Tomer runs his own FBA business and is very generous with his advice. Setting up a private label business is not easy, but Tomer has inspired me to give it a try!

https://www.sourcing-monster.com/

https://www.youtube.com/c/sourcingmonster

Tomer was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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As an Amazon seller, getting your seller account suspended can be a terrifying experience. The process is opaque, unaccountable and it is not possible to talk to anyone. In my opinion, it is a manifestation of Amazon’s unaccountable monopoly at its very worst.

In the episode, we look at the cause for Amazon account suspensions, how to avoid them and how to deal with them if they arise.

Ecommerce odyssey is presented by Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker.

We talked about:

Tell us about what you do?
How did you get started?
How do you describe yourself – a writer, podcaster, ecommerce nerd?
You work with a number of channels e.g. podcast, books etc. Which gets the best engagement?
Which do you enjoy most?
How long do you think it requires to get traction with a podcast/training business?
What has inspired you recently?

If you have time I recommend checking out the eCommerce MasterPlan podcast and also her other podcast Keep Optimising

Chloe was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this episode Trevor interviews Rosie Bailey from Nibble - a negotiation chatbot which makes haggling on your website fun! Questions we asked Rosie include:

Can you tell me what Nibble is all about?
Is this just a gimmick or the future of ecommerce?
What results are you seeing for customers?
What features are you planning in the future?
Will you be integrating this with other chat systems like WhatsApp
What has inspired you recently?

Rosie was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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Neil Twa is the founder of Voltage Direct marketing, an Amazon growth consultancy. Voltage specialises in launching its own private label brands and coaching others to launch their own successful Amazon businesses. We discussed:

How did you start Voltage
What does your sixleaf software do?
How do you identify good products to sell on Amazon?
Tell me about your FBA investment business Voltage
There are a lot of businesses making acquisitions in the FBA space right now – is this a bubble that is going to burst?
What are the most successful Amazon sellers doing right?
What has inspired you recently?

Neil was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In the latest eCommerce odyssey podcast, Trevor interviews Dean Niesten and Rik Koopman from Social Media agency Dr Traffic. Amongst other things they talked about:

What does Dr Traffic do?
What investment would you recommend in organic vs. Paid Social
What is the best measure of ROI in social?
What ROI should merchants aim for?
What are the channels you would recommend investing in?
Where do you see Facebook/Instagram eCommerce solution going?
What has inspired you recently?

Dr Traffic was interviewed by Trevor Ginn from Vendlab.com, an e-commerce agency specialising in online marketplaces and international sales.

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Today I Trevor from Vendlab.com with Dan Marsland from leading payment provider Payoneer.

We discussed:

What does Payoneer do?
How does Payoneer help Amazon sellers?
How to choose a payment provider
How Brexit has affected CBT
What international opportunities do you see your clients using?
What is the future for online payments?
What has inspired you recently?

Need help with your eCommerce business? Vendlab specialises in helping online retailers grow their businesses through online marketplaces and international sales.

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Jamie Riddell has been at the forefront of Search Engine Optimisation for over 20 years and his latest venture is Escaping Gravity, a Global SEO agency for Challenger brands.

SEO was one of the first things which got me excited about eCommerce, so it was great to discuss the latest developments with Jamie.

Amongst other things, we chatted about:

Over the last few years, paid search results are taking up more space on the SERPs. Does that mean that natural search is less important for retailers?
I notice that Amazon seems to appear prominently in the SERPs for product-related searches. Is it becoming more difficult for ‘challenger brands’ to make an impact? Is it a case of the Matthew effect (‘For to everyone who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away.’)
Should SEO have a higher ROI than other (paid) forms of online promotion?
How important is getting excellent quality links vs creating great content?
Google is implementing core web metrics soon, how much effect do you think this will have on retailers, many of which have slow sites
What has inspired you recently?

Jamie was interviewed by Trevor Ginn from Vendlab.com. Vendlab are an e-commerce agency specialising in online marketplaces and international trade.

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Magenitity (www.magentity.com) is a leading Magento specialist Agency. I caught up with the founder Jason Russell to talk about eCommerce and tackle one of the trickiest questions in eCommerce - Magento or Shopify?

Tell me about Magentity
Magento or Shopify?
How is website speed best measured?
Now that websites are becoming more templated, how do eCommerce companies differentiate themselves?
What are the most successful eCommerce companies doing?
What has inspired you recently

Host: Trevor Ginn- www.vendlab.com

Guest: Jason Russell, Founder Magentity

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Today I caught up with Jonnie Cartmill from Sendcloud, a shipping solution for eCommerce sellers. Sendcloud manages carrier integrations and allows you to access multiple carrier solutions from one interface, without doing your own integrations. Here are some of the things we talked about:

What does send cloud do for sellers?
What is the history of the company?
Why should sellers use it instead of integrating directly with the couriers?
What do you think is the best way to ship internationally?
Do you work with other software providers e.g., Linnworks?
How was Brexit for you!?
What has inspired you recently?

Jonnie was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In this week’s episode of the Ecommerce Odyssey Podcast, I interview Steve Jones from Veeqo (www.veeqo.com).

Veeqo is a leading e-commerce platform helping multi-channel e-commerce businesses to manage their sales.

Questions covered include:

Can you give me a brief background on Veeqo
What kind of merchants can you really help
Do you consider yourself to be an all in one system?
How do you balance the requirements of customers for different features
What is your pricing model
How do you think you fit into the market for ecommerce platforms? Why would someone choose you?
What do you see really successful merchants doing to grow?
What are your predictions for ecommerce over the next 2 years
What has inspired you recently?

Steve was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

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In our launch episode, We are delighted to interview Steve Folwell, the founder of e-commerce gardening Startup Muddy Trowel (www.muddytrowel.com).

Muddy Trowel makes it easy to get beautiful, plants kids straight to your door. I talk to Steve about what he has learned so far and his plans for the future.

In the podcast we cover:

Muddy Trowel – what gave you the inspiration for it?
What is the market landscape for these products?
How does the supply chain work for your products?
Your products are quite delicate – how do you deliver •
What are the main channels you use to market your products?
Do you sell through any third party platforms e.g. Amazon, eBay •
How are you funding your business – what are your plans for growth?
You’ve worked for big corporates and now you are an entrepreneur – which do you prefer?
What has inspired you most recently?

Steve was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.

Ecommerce Odyssey Podcast: Recent Episodes

Trevor Ginn