Content Marketing Coach Meghan Monaghan and Productivity Coach Theresa Cifali host this weekly podcast for solo entrepreneurs who need to tackle marketing and business as a team of one.
After all, things rarely go smoothly for most entrepreneurs. The reality is that you go from one messy moment to the next - and that's okay!
Join us as we help you get you through the messy marketing moments through better productivity.
We always say it...life and business are filled with messy moments. In today's episode, we are skipping our usual format to share the massive messiness that caused us to take a short hiatus.
In episode #86, we discuss what is working right now in business blogging. Discover what blogging tasks and tactics to devote time to so that you increase the effectiveness of your marketing and maximize your productivity.
NOTE: Theresa and Meghan will return on January 19, 2022 for episode #87. Happy holidays!
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Messy Desk Podcast Episode #86
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In episode #85, we share three highly effective time management strategies to help you save the most amount of time with the least amount of effort. Even one of these strategies will save you hours every week.
ADDITIONAL SHOW NOTES AND TRANSCRIPT:
Messy Desk Podcast Episode #85
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In episode #84, we identify the marketing tasks to pause or stop so that you can prioritize more important, more critical work.
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Messy Desk Podcast Episode #84
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In episode #83, we talk about Imposter Syndrome. Discover what it is, who’s at risk, what’s at risk, and 3 things you can do about it so that impostorism doesn’t wreck your productivity or influence your marketing decisions.
ADDITIONAL SHOW NOTES AND TRANSCRIPT:
Messy Desk Podcast Episode #83
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In episode #82, we discuss seven ways to create visuals faster so that you increase your marketing productivity.
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Messy Desk Podcast Episode #82
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In episode #81, we help you understand the difference between long-term and short-term goals, how they work together, and why goal setting is important to your business and marketing success.
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Messy Desk Podcast Episode #81
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In episode #80, we help you decide whether to start a podcast as a way to generate leads when you're a team of one.
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Messy Desk Podcast Episode #80
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In episode #79, we break down a simple formula that will help you explode your productivity AND improve your work habits so you have your most productive hour ever.
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Messy Desk Podcast Episode #79
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Your Perfect Hour Bundle
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In episode #78, we talk about five templates that make recurring marketing tasks easier.
Incorporating these templates into your business can streamline work and processes, which means more progress reaching your goals.
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Messy Desk Podcast Episode #78
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In episode #77, we talk about how to optimize your marketing efforts by building strategic relationships through business networking.
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Messy Desk Podcast Episode #77
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In episode #76, we give you five actionable tips for finding content ideas or topics when you’re not in the mood to deal with marketing. These hacks help you stay consistent, maintain productivity, and keep the leads and sales flowing—even when you don’t feel motivated or creative.
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Messy Desk Podcast Episode #76
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In episode #75, we share five productivity habits to cultivate in your business. These are not strategies, but behaviors that are highly effective when it comes to creating a better work model.
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Messy Desk Podcast Episode #75
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In episode #74, we talk about how to connect with an audience through the types of content that foster connections, lead to sales, and improve your marketing productivity.
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Messy Desk Podcast Episode #74
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In episode #73, we sharing some surprising lessons learned from launching a program. These lessons may inspire you to give your own program and product launches another try.
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Messy Desk Podcast Episode #73
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In episode #72, we discuss whether or not it makes sense to invest in long form content as a marketing tactic. Does the extra work amount to better business results and more effective productivity?
Join us as we cover some of the pros and cons of long form content so that you can decide if it’s right for you.
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Content Strategy from Scratch workbook
ADDITIONAL SHOW NOTES AND TRANSCRIPT:
Messy Desk Podcast Episode #72
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In episode #71, we discuss the consequences of setting unclear goals and how you can set SMARTER goals to really amp up your marketing productivity.
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Messy Desk Podcast Episode #71
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In episode #70, we talk about making your content marketing easier and faster with a business blog.
TIME-STAMPED SHOW NOTES:
[00:54] Introduction
[02:14] Create Optimized Content that Can Be Reused as Outlines and Scripts
[04:19] Messy Desk Podcast as an Example
[05:50] Lower Level of Effort, Less Diverse Skill Set Required
[07:20] Easy to Outsource
[08:15] Invest in Compound Interest
[09:11] Simplify and Save Time Repurposing Content
[11:05] Pay Attention to Content Goals
[12:24] Bloopers
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In episode #69, we talk about the myth of achieving work-life balance and share 5 tips to help you stop stressing so you can be more productive.
TIME-STAMPED SHOW NOTES:
[00:51] The History of Work-Life Balance
[02:02] Work-Life Balance Today
[03:01] The Myth of Work-Life Balance
[04:22] How to Stay Sane WITHOUT Stressing Out About Achieving Work-Life Balance
[11:41] Understanding the Dilemma of Work-Life Balance
[12:41] Bloopers
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The One Thing by Gary Kellar
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In episode #68, we discuss four things you can do to get more leads from content marketing. This will make your time spent on marketing more productive and more effective.
TIME-STAMPED SHOW NOTES:
[00:55] Introduction
[02:10] Remind People About Your Lead Magnet
[03:53] Choose Content Topics that Focus on Buyer Intent
[06:43] Incorporate Copywriting into Content
[08:47] Increase Traffic
[10:23] Pro Tip: Work Backwards to Get More Leads
[12:12] Bloopers
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In episode #67, we talk about the myth of multitasking. Discover the consequences of multitasking and what you must know before you damage your marketing productivity.
TIME-STAMPED SHOW NOTES:
[00:36] Intro
[01:27] What is Multitasking
[02:10] People Can Multitask
[03:30] Why Multitasking is a Myth
[05:22] Consequences of the Multitasking Myth
[08:31] It’s Time To Stop Multitasking
[09:26] Bloopers
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Brain Rules by John Medina
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In episode #66, we break down the three steps to take before you launch your blog, vlog, or podcast. Before you create any content, make sure to do these three things to set yourself up for success.
TIME-STAMPED SHOW NOTES:
[00:50] Introduction
[02:44] Determine a Content Strategy
[06:18] Plan Ahead with a Content Calendar
[08:30] Prepare a Month of Content in Advance
[11:10] Wrap Up
[12:34] Bloopers
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In episode #65, we talk about what to do when you feel like quitting. Follow this simple process before you decide to walk away or keep going.
TIME-STAMPED SHOW NOTES:
[00:44] The Truth About Quitting
[02:39] To Quit or Not To Quit
[03:36] When You Feel Like Quitting, W.A.I.T.
[10:55] Sometimes When You Feel Like Quitting, You Should
[11:48] It’s Perfectly Normal to Want to Give Up Sometimes
[12:41] Bloopers
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In episode #64, we talk about a three step process to analyze marketing tactics so that you reduce overwhelm and avoid wasting resources when it comes to your marketing.
TIME-STAMPED SHOW NOTES:
[00:59] What Drives Your Marketing Decisions?
[02:59] Step 1: Analyze the Tactic
[04:31] Step 2: Assess the Implementation
[06:01] Step 3: Determine the Sustainability
[07:31] Making Good Marketing Decisions Requires Time
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In episode #63, we talk about how to make the process of planning, producing and promoting your content much more manageable.
TIME-STAMPED SHOW NOTES:
[00:49] Content Marketing Productivity Tips
[01:40] Planning Your Content
[02:55] Producing Your Content
[06:46] Promoting Your Content
[10:28] Commit to These Content Marketing Productivity Tips
[11:22] Bloopers
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In episode #62, we talk about how researching the competition can advance your own marketing, which saves you time, money, and effort.
TIME-STAMPED SHOW NOTES:
[00:56] Introduction
[02:03] Choose Your Competition Wisely
[03:16] 1) Marketing Tactics
[05:28] 2) Marketing Frequency
[07:31] 3) Marketing Topics
[08:34] 4) Audience Engagement
[09:31] 5) Market Positioning
[10:47] What to Do Once You’ve Performed Competitor Analysis
[12:06] Bloopers
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In episode #61, we introduce you to a useful strategy that helps you get more done, reduces overwhelm and gets you into the habit of clearing out time for the things that matter most to your business. And who doesn’t want that?
TIME-STAMPED SHOW NOTES:
[00:48] Intro
[02:27] What is Time Blocking?
[05:36] Time Blocking On Your Calendar
[07:25] 3 Time Blocking Benefits
[09:22] Time Blocking isn’t Rigid
[10:05] Bloopers
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Parkinson’s Law
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In episode #60, we talk about nine tips that will speed up your content creation and improve your marketing productivity.
TIME-STAMPED SHOW NOTES:
[00:52] Introduction
[02:34] Start with Content Goals
[03:44] Outline Your Content
[04:44] Start Writing at the Middle or End
[06:02] Separate Content Creation Into Stages
[07:26] Work in a Distraction-Free Zone
[08:05] Choose Your Optimal Working Hours
[08:52] Form Good Habits That are Sustainable
[09:48] Speak Your Thoughts
[10:53] Make Use of Tools
[11:37] Outsourcing
[12:35] Bloopers
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In episode #59, we reveal how you can prioritize your marketing tasks so that everything is more manageable.
TIME-STAMPED SHOW NOTES:
[00:36] Introduction
[01:48] Marketing Strategy Missteps
[02:50] How to Prioritize Your Marketing Tasks
[10:00] You Win When You Prioritize Your Marketing Tasks
[11:03] Bloopers
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In episode #58, we discuss some of the biggest marketing productivity killers that divert your work and block you from moving forward. If you can’t seem to make progress, then some of these may be what’s getting in the way!
TIME-STAMPED SHOW NOTES:
[00:47] Introduction
[01:45] Getting Misdirected by Other Tasks While You’re in the Middle of a Current Task
[04:53] Not Planning Prior to Working on a Task
[06:33] Allowing Unintended Outside Influence to Affect You
[08:36] Being Digitally Disorganized
[11:09] Not Resolving Technology Issues
[12:03] Reducing Marketing Productivity Killers Rely on this One Skill
[12:57] Bloopers
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Pomodoro Technique
Brain.fm
Daily Achievers’ Weekly Action Planner
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In episode #57, we talk about 5 bad marketing habits you need to break or avoid to be more productive in your business and effective in your marketing.
TIME-STAMPED SHOW NOTES:
[00:39] Intro
[01:23] What is a Bad Marketing Habit?
[02:44] 5 Bad Marketing Habits to Break or Avoid
[09:47] You Can Change Your Bad Marketing Habits
[10:35] Bloopers
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In episode #56, we reveal six things we’ve learned in our first year of podcasting. Whether or not podcasting is in your future, listen up because these insights also apply to productivity and marketing in general.
TIME-STAMPED SHOW NOTES:
[00:40] Introduction
[01:45] Have Realistic Expectations and Keep It Up
[03:10] Plan Ahead and Work Ahead with a System
[04:43] Promote, Promote, Promote
[06:06] Outsource As Soon As Possible
[08:04] Don’t Bite Off More Than You Can Chew
[09:21] Know Your Audience
[10:55] What Do These Top Podcast Lessons Have in Common?
[12:48] Bloopers
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In episode #55, we talk about “for now” decision-making—what it is and how to use it to stay in action in your business.
TIME-STAMPED SHOW NOTES:
[01:03] The Importance of Making Decisions
[02:18] The Consequences of Indecision
[03:48] What is Decision Fatigue?
[05:26] What is a “For Now” Decision
[07:00] Examples of “For Now” Marketing Decisions
[08:27] A Caution About “For Now” Marketing Decisions
[10:27] Make Confident “For Now” Decisions
[11:45] Bloopers
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In episode #54, we talk about how to create a system that supports getting work done in both planned and unplanned time so that you improve marketing productivity, time management, and project completion.
TIME-STAMPED SHOW NOTES:
[01:12] Introduction
[02:25] Set Up Your Own Simple Project Management System First
[05:37] Schedule Planned Time for Content Marketing Tasks
[07:57] Utilize Unplanned Time to Get More Work Done
[10:28] A Few Tips
[13:31] Bloopers
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In episode #53, we explain what marketing productivity is and why it matters to you. Plus, we share a big announcement as we move closer to the Messy Desk Podcast’s one-year anniversary.
TIME-STAMPED SHOW NOTES:
[01:04] What is Marketing Productivity?
[03:23] What is Productive Marketing?
[05:00] What Does Marketing Productivity Mean to Your Business and Daily Life?
[07:05] Marketing Productivity is the New Theme/Direction of the Messy Desk Podcast
[10:47] Bloopers
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In episode #52, we talk about the different ways that Google can support your content research while also streamlining the research process.
TIME-STAMPED SHOW NOTES:
[00:56] Google is the best free content research tool
[02:38] Why Google?
[07:19] Increase your research productivity with these browser extensions
[10:41] How Google supports your content research and productivity
[11:57] Why not other tools
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In episode #51, we talk about the top content topics that perform well in most markets and that do an effective job of sending leads your way.
If you need a starting place with content creation or if you can’t seem to create content that resonates with your target market, listen to these suggestions.
TIME-STAMPED SHOW NOTES:
[01:07] Introduction
[03:32] How-to content
[05:55] Answers to questions
[07:37] Product reviews/demos/comparisons
[08:51] Next steps and productivity tips
[10:09] The missing piece: emotional connection
[11:44] Bloopers
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In episode #50, we talk about how to start promoting your content in just one hour a week. If you haven’t been making an effort to get the word out about your content, then this is a great starting place!
TIME-STAMPED SHOW NOTES:
[01:14] Introduction
[03:49] Share on social media
[04:57] Productivity tips for sharing content on social media
[08:50] Cross posting
[10:57] Tips for productive cross posting
[11:45] Outreach
[12:52] Tips for outreach
[13:42] Email your list
[14:57] Email marketing tips
[16:25] Paid content promotion beyond ads
[18:05] Other ideas
[20:04] Bloopers
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In episode #49, we talk about breaking bad habits and replacing them with better habits. Join us to learn an easy process to break unwanted habits.
TIME-STAMPED SHOW NOTES:
[00:51] Intro
[02:03] How Long Does it Take to Break a Bad Habit?
[03:37] Make a New Habit to Break a Bad Habit
[06:07] 5 Steps to Break a Bad Habit
[12:44] You Can Break a Bad Habit
[14:05] Bloopers
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In episode #48, we talk about a few content marketing trends that help you compete online AND make it easier to manage your workload.
Discover some of the ways you can stay consistent and stand out—without too much extra work!
TIME-STAMPED SHOW NOTES:
[01:09] Introduction
[02:32] Artificial Intelligence (AI)
[05:17] Repurposing Content to Achieve Multi Channel Marketing
[09:46] Live Video/Live Streaming
[12:12] BONUS: Content Refreshing/Updating
[16:04] Bloopers
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In episode #47, we talk about mindsets that promote bad habits, how they kill your productivity and how to replace certain beliefs so that you can create better habits.
TIME-STAMPED SHOW NOTES:
[00:49] Intro
[01:59] You Are Responsible for You
[03:36] Do You Really Know What a Habit Is?
[07:11] Not All Good Habits are Right for You
[08:55] Habits Affect Productivity
[10:34] Mindsets that Promote Bad Habits
[20:22] You Can Create Effective Habits
[21:36] Bloopers
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In episode #46, we reveal how to set basic business blogging goals to make your content marketing more effective and manageable.
TIME-STAMPED SHOW NOTES:
[00:59] Introduction
[02:29] Why are You Blogging?
[04:34] Who is the Target Market/Audience for Your Blog?
[06:10] What Topic or Theme Will You Focus Your Content On?
[07:36] What Goals Do You Hope to Accomplish With Your Blog?
[09:31] Develop a Purpose Statement for Your Blog
[10:43] An Example of a Purpose Statement
[12:11] A Few Tips on Setting Business Blogging Goals
[13:49] Bloopers
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In episode #45, we talk about why habits matter so much, how to consciously create them, and steps you can take to ensure they stick.
TIME-STAMPED SHOW NOTES:
[00:59] Intro
[02:12] Why Habits Matter
[03:21] The Anatomy of a Habit
[05:29] A Habit’s Effect on Success
[06:45] The 4 Laws of Behavioral Change
[08:45] How to Create Effective Habits That Stick
[15:49] You Will Create Effective Habits
[17:11] Bloopers
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Atomic Habits by James Clear
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In episode #44, we talk about five ways to generate leads without using SEO. If the thought of tackling search engine optimization hurts your head, then you’re going to love these SEO alternatives!
TIME-STAMPED SHOW NOTES:
[01:04] Is SEO your top priority?
[02:58] Invest in paid ads
[04:44] Go “all in” on list building
[07:53] Launch a YouTube channel
[09:57] Network online or in-person
[12:42] Be a guest
[14:58] Set a marketing goal first
[15:31] Start with one tactic only
[17:35] Bloopers
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In episode #43, we talk about why you’ve not made more progress on your goals and how you get in your own way of success. You’ll also learn simple strategies you can use to stop self-sabotaging so you can achieve more and keep moving forward.
TIME-STAMPED SHOW NOTES:
[01:07] Intro
[02:17] Why You’ve Not Made More Progress on Your Goals
[03:07] Disrupting Your Success Through Self-Sabotage
[05:06] How to Stop Self-Sabotaging
[17:23] Having the Right Mindset in Your Business Leads to Success
[19:06] Bloopers
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In episode #42, we talk about 1) the process that your prospects go through before they buy and 2) the types of content to use for each stage of this process.
TIME-STAMPED SHOW NOTES:
[1:22] What is a “Buyer’s Journey” and How Does it Work?
[03:17] What are the Stages of the Buyer’s Journey?
[05:54] Which Types of Content Should You Use for Each Stage of the Buyer’s Journey?
[12:35] Is There a Right or Wrong Way to Use Content in the Buyer’s Journey?
[15:23] Bloopers
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In episode #41, we talk about everything virtual assistants. Discover how much they cost, how to find one, and tasks to outsource to a virtual assistant right now.
TIME-STAMPED SHOW NOTES:
[01:37] Why You’ve Not Outsourced Yet
[02:19] The Cost of a Virtual Assistant
[03:15] Finding a Virtual Assistant
[05:15] Identifying Tasks to Outsource to a Virtual Assistant
[05:54] 9 Tasks To Outsource to a Virtual Assistant Right Now
[12:52] You’re Ready to Outsource Right Now
[14:32] Bloopers
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In episode #40, we talk about five small changes you can make to your content to increase your online visibility and lead generation.
TIME-STAMPED SHOW NOTES:
[01:09] A Few Changes that Boost Your Content Will Improve Your Marketing Results
[02:33] E-A-T Your Way to the Top
[05:33] Ways to Improve Your E-A-T
[08:25] Motivate Your Audience with a Call to Action
[11:21] Supercharge Your Headlines
[13:11] Tips for Improving Your Headlines and Titles
[14:15] Promote Your Content so More People See It
[15:51] Ways to Promote Your Content
[16:41] Optimize Your Content for Search Across All Platforms
[17:50] How to Make Your Content More Search Friendly
[19:09] Wrapping It All Up
[20:30] Bloopers
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In episode #39, you’ll discover if you’re actually ready to outsource in your small business so you can focus on what really matters to your business growth.
TIME-STAMPED SHOW NOTES:
[01:15] Why Outsource?
[03:14] Outsourcing vs Hiring
[05:50] 5 Signs That You’re Ready to Outsource
[12:54] You Can Start Small with Outsourcing
[14:29] Bloopers
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In episode #38, we talk about seven content ideas that you can use to quickly create content when a deadline is upon you. Keep these topics in your back pocket to make content creation faster and less stressful when you’re unprepared.
TIME-STAMPED SHOW NOTES:
[01:17] Sooner or Later, We All Have to Create Last Minute Content
[04:34] Tackle Myths, Lies, and Objections
[06:52] Answer Frequently Asked Questions
[08:36] Share a Favorite Resource
[09:56] Interview a Colleague
[11:29] Discuss and React to Niche-Related News or Research
[13:05] Reveal a Behind-the-Scenes or Personal Story
[14:48] Highlight a Customer’s Success Story
[15:47] Tips for Your Last Minute Content
[17:32] Bloopers
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In episode #37, we talk about how to minimize overwhelm in your small business so that you feel better and are more productive.
TIME-STAMPED SHOW NOTES:
[00:55] Running a Business Can Feel Overwhelming Sometimes
[03:03] The Consequences of Feeling Overwhelmed
[04:53] Why You’re Feeling Overwhelmed
[08:39] 3 Strategies You Can Use to Minimize Your Overwhelm
[13:06] Final Thoughts on How to Minimize Overwhelm in Your Small Business
[15:02] Bloopers
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5-4-3-2-1 Mindfulness Technique
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In episode #36, we talk about one thing you can do to boost your content's visibility in search on platforms like Google, Pinterest, YouTube, and more. Increasing your visibility helps you to attract new leads and keep your business top of mind with existing prospects.
TIME-STAMPED SHOW NOTES:
[01:18] About Search Visibility
[03:25] Where to Start with Search Visibility (Keywords)
[04:18] About Keywords: The Non-Technical Version
[06:43] How to Take 10 Minutes to Research Keywords and Boost Your Visibility in Search
[08:10] Four Steps to Simple and Free Keyword and Content Research
[16:46] Key Takeaways about Search Visibility
[18:37] Bloopers
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Please email us at messydeskpodcast [at] gmail [dot] com if you want to get in touch.
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In episode #35, we talk about our number one productivity recommendation to maximize your time in 2021 and beyond.
(Listen to episode #34 to hear our #1 marketing tactic for 2021.)
TIME-STAMPED SHOW NOTES:
[00:57] Intro
[01:58] Use This Productivity Tactic to Take Your Small Business to the Next Level
[03:14] What It Really Means to Be Productive
[07:33] How to Do Less
[12:39] The Benefits of Doing Less in Your Business
[16:4] Doing Less in Your Business Means You’ll Have More
[18:06] Bloopers
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In episode #34, we talk about our number one marketing recommendation to maximize your profits in 2021 and beyond. (Stay tuned next week for Part 2 when we share our number one productivity recommendation for the new year.)
TIME-STAMPED SHOW NOTES:
[00:55] Introduction
[03:55] Why Video is the #1 Marketing Tactic to Take Your Small Business to the Next Level in 2021
[12:40] Real Life Examples of Video Transforming a Business
[19:27] Final Thoughts
[21:11] Bloopers
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In episode #33, we talk about the #1 obstacle to reaching your goals, why it happens and what to do about it so you can defeat it and achieve success.
TIME-STAMPED SHOW NOTES:
[00:49] There Can be Many Obstacles to Reaching Your Goals
[02:05] The Obstacle that Will Prevent You From Reaching Your Goals
[05:28] How Procrastination Keeps You from Achieving Your Goals
[08:44] 4 Reasons Why You Procrastinate
[13:53] 3 Strategies to Help You Stop Procrastinating
[20:48] Don’t Let Procrastination Keep You From Reaching Your Goals
[21:48] Bloopers
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In episode #32, we discuss the current state of blogging, podcasting, and vlogging and how to choose which one is right for you.
TIME-STAMPED SHOW NOTES:
[00:58] Which format we prefer
[04:19] Blogging
[08:45] Podcasting
[14:18] Vlogging
[18:20] Four factors to help you decide whether to blog, podcast, or vlog
[24:08] Wrapping it up
[27:14] Bloopers
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In episode #31, we share a framework specifically designed to help you make progress on your goals every single day so that you’re accomplishing what needs to get done without the overwhelm and drama.
TIME-STAMPED SHOW NOTES:
[00:57] Achieving Your Business Goals is More Important Than Doing it All
[04:32] Take the Right ACTION on Your Business Goals
[16:27] Make Progress on Your Business Goals Everyday
[18:12] Bloopers
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Having a content strategy means you’ll achieve better results from your content marketing efforts. That’s why in episode #30, we talk about what content strategy is, why you need it, and how to get started—even if you’re not an experienced marketer.
TIME-STAMPED SHOW NOTES:
[00:55] The First Step in Content Marketing is Strategy
[02:12] What is Content Strategy?
[03:10] What is Covered in a Content Strategy?
[06:01] Should You Include Social Media in Your Content Strategy?
[07:04] Why Do You Need Content Strategy?
[08:02] Reasons Why Content Strategy is Important
[11:44] An Example of How Content Strategy Helps
[13:20] How to Get Started with Your Own Content Strategy
[15:41] Content Strategy: Summing it Up
[17:27] Bloopers
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In episode #29, we talk about what you should and shouldn’t do when you hit obstacles with your goal achievement.
TIME-STAMPED SHOW NOTES:
[00:52] Why You’re Not Achieving Your Goals
[02:57] Obstacles in Goal Achievement is Normal
[05:03] 3 Things You Should Never Do When Your Goal Achievement Hits a Snag
[08:17] What to do When Your Goal Achievement Hits a Snag
[13:20] Goal Achievement and Your Sense of Success
[14:28] Bloopers
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In episode #28, we talk about some of the reasons to avoid content marketing. Although content marketing is an effective way to build and grow a business, it’s not a strategy that makes sense for every business. Find out if it’s right for you!
TIME-STAMPED SHOW NOTES:
[01:19] Introduction
[02:41] 4 Reasons to Avoid Content Marketing
[10:20] Content Marketing is the Best Marketing
[13:07] Bloopers
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In episode #27, we’re discussing how daily rituals help you be more productive and 5 rituals you must incorporate into your life.
TIME-STAMPED SHOW NOTES:
[01:22] Your Elaborate Morning Routine Won’t Work
[03:39] The Difference Between Routines and Rituals
[04:53] Good Rituals Begin with Good Habits
[06:31] 3 Ways Daily Rituals Improve Productivity
[11:22] What Makes a Good Ritual?
[14:46] 5 Daily Rituals That Help You Be More Productive
[18:47] Creating Good Daily Rituals Will Be a Game Changer in Your Productivity
[20:00] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
Michael Hyatt
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In episode #26, we talk about why content marketing is important and why it ultimately generates 3x more leads than traditional marketing strategies. Can you benefit from using content to grow your business? Listen to find out!
TIME-STAMPED SHOW NOTES:
[02:51] What is Content Marketing?
[05:00] How Does Content Marketing Work?
[08:37] Why Content Marketing is Important
[15:50] Content Marketing Works But Isn’t for Everyone
[18:12] Bloopers
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In episode #25, we share three things you must do before you create successful goals for your business.
TIME-STAMPED SHOW NOTES:
[00:51] The Purpose of Creating Effective Goals
[03:32] Creating Effective Goals Starts with Thinking
[06:15] How to Focus Your Thinking
[10:04] Your Mission Statement is Key to Setting Effective Goals
[11:47] Know Where You are to Know Where You’re Going
[13:43] Effective Goals Are Key to Your Business Growth
[15:04] Bloopers
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In episode #24, we talk about the customer avatar approach to marketing and why figuring out the demographics and characteristics of your perfect buyer can hold you back. If you’ve put off creating your own customer avatar, then you’re going to love the two alternatives we’re sharing in this episode.
TIME-STAMPED SHOW NOTES:
[01:11] What is a Customer Avatar and Why Create One?
[04:04] The Problem with Defining a Customer Avatar
[07:30] Two Customer Avatar Alternatives
[16:02] Combine the Two Strategies for a Stronger Marketing Message
[21:55] Should You Abandon the Customer Avatar Approach?
[25:25] Bloopers
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In episode #23, we’re sharing why it’s critical to build good habits and how to go about doing so step-by-step.
TIME-STAMPED SHOW NOTES:
[03:08] What is a habit?
[07:16] Why habits matter
[09:26] Build good habits by starting small
[12:48] How long does it take to establish a habit?
[15:15] How to build good habits
[17:20] What is a habit loop?
[19:42] Use the 4 laws of behavioral change to build good habits
[28:04] Build good habits now or stay stuck where you are
[29:44] Bloopers
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In episode #22, we talk about what an editorial content calendar is and the benefits of using one to plan your blog, vlog, and podcast content.
TIME-STAMPED SHOW NOTES:
[01:40] Start with Strategy and Planning in Your Marketing
[04:33] What is an Editorial Content Calendar?
[08:24] How to Format an Editorial Content Calendar
[11:15] The 5 Benefits of an Editorial Content Calendar
[21:22] Is Having an Editorial Content Calendar a Necessity?
[23:13] Bloopers
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In episode #21, we dive into the importance of writing down your goals, why you don’t write them down in the first place, and how doing so helps you win in business.
TIME-STAMPED SHOW NOTES:
[00:55] Achieving Your Goals is Harder When You Aren't Clear on Them
[03:49] What Keeps You From Writing Down Your Goals
[07:39] Achieving Your Goals Starts with Writing Them Down
[09:14] 3 Reasons Why Writing Down Your Goals Helps You Achieve Them
[17:22] Final Thoughts About Achieving Your Goals
[18:59] Bloopers
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In episode #20, we give you a different perspective on what saying “no” means as well as some tips for how to say “no” with more confidence (and less guilt).
TIME-STAMPED SHOW NOTES:
[00:53] The Struggle to Say No
[03:37] Reasons Why You Say No
[07:25] Changing Your Mindset About “Yes” and “No”
[11:04] What Saying No Really Means
[13:00] Ways to Help You Say No
[20:52] The Confidence to Say No Comes From Within
[23:33] Bloopers
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In episode #19 we share three little known productivity hacks that will make a huge difference in your work performance.
TIME-STAMPED SHOW NOTES:
[00:51] A Fresh Perspective on Productivity Hacks
[02:37] Leverage Your Natural Patterns for Better Productivity
[06:04] Use Music to Boost Your Productivity
[11:58] Get Dressed to Shoes to Be More Productive
[16:50] Final Thoughts About Effective Productivity Hacks
[18:12] Bloopers
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In episode #18, we talk about how to find better, more effective content ideas for your business so that you can generate targeted leads, build a community, and increase your sales.
TIME-STAMPED SHOW NOTES:
[01:10] A Little Bit About Content Marketing
[02:53] The Role of Content in Your Business
[05:10] Analyze Your Existing Assets
[07:41] Search These Websites for Content Ideas
[09:39] Click Hashtags on Social Media
[11:15] Use Search Engines Other Than Google
[13:53] Final Tips About Sourcing Content Ideas
[17:02] Bloopers
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In episode #17, we talk about the effects of mindset on your ability to succeed and share 5 core business beliefs you can adopt today that get you unstuck and help you prosper.
TIME-STAMPED SHOW NOTES:
[00:53] Challenging Times Affect Your Mindset and Your Mood
[02:58] Challenging Times Affect Your Productivity
[06:33] How Fear Can Keep You Stuck in Your Business
[08:21] Limiting Beliefs have Consequences
[11:38] How to Reframe Negative Thoughts
[12:18] Why It’s Crucial to Change Your Limiting Beliefs
[12:44] Core Business Beliefs You Can Adopt to Achieve Success
[19:25] Why You Need to Embrace These Core Business Beliefs
[20:36] Bloopers
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In episode #16, we talk about how you can improve your content’s effectiveness by following a few simple guidelines. As a result, you’re going to create content that’s much better for your audience—and your bottom line!
TIME-STAMPED SHOW NOTES:
[01:15] The Role of Planning and Strategy in Effective Content Creation
[04:58] What Happens When You Don’t Create Effective Content
[10:06] How to Make Your Content More Effective
[17:07] Final Thoughts About Effective Content
[18:18] Bloopers
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In episode #15, we talk about the five steps you can take to plan your time in a way that maximizes productivity while creating time for personal goals, fun, and self-care.
TIME-STAMPED SHOW NOTES:
[01:26] What Really Kills Your Productivity?
[02:29] The Pros of Planning Your Day
[06:27] The Consequences of Not Planning Your Day
[08:26] Have a Process to Plan Your Day
[11:28] Step 1: Consult Your Calendar First
[13:44] Step 2: Begin The Night Before
[15:29] Step 3: Avoid Overplanning
[18:04] Step 4: Block Your Time
[21:10] Step 5: Schedule Breaks into Your Routine
[24:33] Final Thoughts on How to Plan Your Day
[26:18] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
The Pomodoro Technique
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In episode #14, we share business writing tips that will improve your writing so that you achieve better results from your marketing as well as increase your influence and impact.
TIME-STAMPED SHOW NOTES:
[01:01] The Power of Your Words
[04:36] Effective Writing Requires Practice
[05:27] 5 Business Writing Tips to Improve Your Marketing
[05:50] Identify a Goal
[07:56] Research the Competition and Related Data
[10:19] Read a Book Before Writing
[12:43] Do a Brain Dump Without Editing as Your First Draft
[15:22] Edit Twice
[19:37] Final Thoughts on Business Writing
[22:35] Bloopers
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In episode #13, we’re sharing strategies you can use right now to leverage your time so you can work smarter and defeat the daily disorder!
TIME-STAMPED SHOW NOTES:
[00:53] Wasted Time is a Big Challenge for Business Owners
[04:59] Where You Waste the Most Time
[10:14] Track Your Time to Leverage Your Time
[12:55] How to Track Your Time
[16:42] Why You Should Leverage Your Time
[18:58] Strategy #1: Batch and Schedule Social Media Content to Leverage Your Time
[21:04] Strategy #2: Create a Filing System to Manage Documents to Leverage Your Time
[24:31] Strategy #3: Create Systems for Repeatable Tasks to Leverage Your Time
[26:05] Final Thought about Leveraging Your Time
[27:41] Bloopers
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In episode #12, we explain why small business owners would or wouldn’t want a business blog.
TIME STAMPED SHOW NOTES:
[01:07] Keeping Your Marketing Minimal
[04:57] What is a Business Blog?
[07:06] Is Blogging Still Effective?
[11:20] Do You Need a Business Blog?
[15:22] Is a Business Blog Worth It Even Though It’s Not a Quick Win?
[18:05] Bloopers
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In episode #11, we talk about how to banish negative thoughts and self-talk and discuss why a positive attitude matters in business.
TIME-STAMPED SHOW NOTES:
[00:54] Your attitude is everything
[01:47] How negative thoughts affect the entrepreneur
[05:05 How to change your limiting beliefs
[07:38] Reason #1: A positive attitude allows you to take risks
[08:35] Reason #2: A positive attitude means mistakes won’t overwhelm you
[09:15] Reason #3: A positive attitude increases productivity
[10:07] Reason #4: A positive attitude eliminates procrastination
[11:12] Final thoughts about why a positive attitude matters
[12:22] Bloopers
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In episode #10, we share actionable tips to help you increase your focus, so that you’re more productive and less distracted.
TIME-STAMPED SHOW NOTES:
[01:10] What is productivity?
[02:20] Having focus
[02:55] What are the consequences of not focusing?
[04:04] The benefits of increasing your focus
[04:35] The enemy of focus
[07:16] Tip 1 to increase your focus: plan ahead
[08:05] The benefits of having a plan
[08:41] Tip 2 to increase your focus: turn off notifications on your phone and computer
[09:21] The problem with notifications
[10:10] How to deal with notifications
[10:44] Tip 3 to increase your focus: stop multitasking
[13:30] Tip 4 to increase your focus: take care of yourself
[15:00] Final thoughts about focus
[16:11] Bloopers
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In episode #9, we talk about the role of marketing in your business, the skills you need when you’re wearing your marketing hat, and how to DIY these skills when you don’t have them.
TIME-STAMPED SHOW NOTES:
[01:22] Do small business owners need marketing skills?
[04:13] What’s the role of marketing in small business?
[05:44] What does marketing encompass?
[07:56] #1 Copywriting skills
[09:28] How to DIY your copywriting skills
[11:02] #2 Planning skills
[12:17] Tips for improving your planning skills
[13:30 #3 Visual design skills
[14:24] How to DIY your visuals
[16:06] #4 Technical skills
[16:42] Tech tools to fudge your marketing skills
[18:53] #5 Listening skills
[19:53] How to be a good listener
[22:16] DIY marketing and your mindset
[24:49] Bloopers
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In episode #8, we talk about the marketing advice that we think could use some improvement, and we share alternatives for generating more leads and clients for your business.
TIME-STAMPED SHOW NOTES:
[01:11] The problem with most marketing advice
[04:15] Marketing pet peeve #1: Facebook ads
[05:35] What to do instead of jumping in on Facebook ads
[07:21] Marketing pet peeve #2: surveys
[09:42] An alternative to surveys
[10:53] Variations of surveys
[13:27] Marketing pet peeve #3: adding people to your email list
[15:54] What to do instead of adding people to your email list
[17:26] Marketing pet peeve #4: free lead magnets
[18:02] What is a lead magnet?
[19:00] What’s wrong with lead magnets
[21:24] What’s working now to attract leads
[28:05] Marketing pet peeve #5: experiment with new strategies
[29:17] An alternative to new strategies
[30:06] Marketing pet peeve #6: work for free
[32:30] An alternative to working for free
[34:06] Final thoughts
[36:42] Bloopers
RESOURCES MENTIONED IN THIS EPISODE:
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In episode #7, we talk about the ever-elusive work-life. Does this sound familiar? You’re working 24x7 while neglecting yourself and your most important relationships. You feel trapped and no matter what you do you can’t make it all work. If you could achieve a little more balance, everything would be better, right?
Join us as we share our perspective on work-life balance and some tips to achieve better balance between your own personal and professional lives.
TIME-STAMPED SHOW NOTES:
[00:01] Introduction
[01:01] A Brief History of “Work-Life Balance”
[02:58] What is Work-Life Balance?
[07:16] Setting Boundaries to Improve Work-Life Balance
[08:43] Goal Setting to Achieve More Work-Life Balance
[11:14] Work-Life Balance Isn’t Just About Time, It’s Also a Mental Commitment
[14:13] Dealing with Work-Life Balance is Personal for Each of Us
[18:08] Final Thoughts
[19:47] Bloopers
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CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #6, we talk about how the path to success is cluttered with messy moments. The entrepreneurial lifestyle is frequently portrayed as sexy, exciting, and filled with wealth, freedom, and even fame. But that’s not the path of the common entrepreneur! The reality is that many business owners struggle before they find success. Sound familiar?
Join us as we share our own detours and discuss the things that we wish we knew before becoming an entrepreneur.
TIME-STAMPED SHOW NOTES:
[00:01] Introduction
[02:23] How entrepreneurs feel about small business ownership
[04:02] Why people become entrepreneurs
[05:55] Having a plan before becoming an entrepreneur
[08:05] Learning how to sell before becoming an entrepreneur
[09:35] Selling tip
[10:25] The value of relationship building
[12:26] The benefits of relationships
[13:55] Having the right mindset before becoming an entrepreneur
[16:36] Mindset tip
[17:20] Final thoughts
[19:04] Bloopers
LINKS MENTIONED IN TODAY’S EPISODE:
Meetup
Master Networks
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MessyDeskPodcast.com
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Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #5, we talk about the importance of setting boundaries in your business. Strong, healthy boundaries can be the difference between feeling frustrated, overwhelmed, and anxious or feeling satisfied, successful, and confident.
Join us as we share the considerable benefits of established boundaries, the consequences of operating without them, and ideas for setting up boundaries in your business starting today.
TIME-STAMPED SHOW NOTES:
[01:00] The #1 complaint of business owners
[01:59] The negative consequences of not establishing boundaries
[02:30] Theresa shares how she’s struggled with boundaries
[04:17] Why you resist setting boundaries
[05:09] Meghan shares the boundaries she set after a difficult client experience
[06:39] How established boundaries can help you create structure
[08:05] What we teach our clients when we don’t set boundaries
[09:22] Healthy boundaries are essential to self-care
[11:18] Setting boundaries with yourself
[14:25] Examples of healthy boundaries
[15:16] Boundaries help with decision-making
[16:11] Wrapping it up
[16:53] Bloopers
WE WANT TO HEAR FROM YOU:
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What did you enjoy about this episode? Please leave a brief review to let us know!
CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #4, we talk about the pitfalls that occur when you compare your level of success to others and how to keep your eyes on your own prize. As Theodore Roosevelt famously said: ”Comparison is the thief of joy.” But what does that really mean and how does comparing yourself to others really affect you? Let’s talk about the comparison trap and a few ways to flip the script so that you feel better about yourself, your business, and your life!
TIME-STAMPED SHOW NOTES:
[00:47] Hellos
[01:31] What is Social Comparison Theory?
[02:13] Why comparing ourselves to others is bad.
[02:31] The comparison trap: Theresa’s story
[04:31] Common comparison thoughts
[05:04 Theresa’s realization about her own self-doubt
[07:43] Consequences of comparison
[10:11] What to do instead of comparing yourself to others
[14:48] Wrapping it up
WE WANT TO HEAR FROM YOU:
What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail.com.
What did you enjoy about this episode? Please leave a brief review to let us know!
CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #3, we discuss how to monetize your expertise beyond services. Service-entrepreneurs know all too well the constraints and challenges of trading time for money. But, did you know that you have options to generate revenue other than working with more clients or raising your prices?
Join us as we share tangible ways to increase your income without working more hours.
TIME-STAMPED SHOW NOTES:
[01:04] Intro to today’s topic: 6 Ways to Monetize Your Expertise (Beyond Services)
[02:55] Why you want to monetize your expertise beyond services
[03:27] Generating revenue through speaking
[04:20] Generating revenue through digital products
[06:10] Generating revenue through coaching and consulting
[08.28] Generating revenue through affiliate marketing
[10:39] Generating revenue through one-to-few or one-to-many products
[13:20] Generating revenue through productizing a service
[15:20] Reframing trading time for money
[16:42] Wrapping it up
LINKS MENTIONED IN THIS EPISODE:
ClickFunnels
WE WANT TO HEAR FROM YOU:
What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast@gmail.com.
What did you enjoy about this episode? Please leave a brief review to let us know!
CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #2, we talk about what to do in the midst of a personal or professional crisis when your business still needs to run. How do you get things done and keep your business going if you’re feeling depleted, anxious, and exhausted? These six tips will help you stay productive when you’re dealing with stressful times in business and life.
TIME-STAMPED SHOW NOTES:
[00:39] Crisis versus stress
[02:00 ] Intro to today’s topic: different ways of dealing with crisis and stress
[03:32] Tip 1: Focus on what matters right now by doing less
[04:55] Tip 2: Ask for help
[06:57] Tip 3: Don’t worry about sticking to a strict routine
[08:13] Tip 4: Block your time on the calendar to maintain structure and organization
[09:04] Tip 5: Take a walk to improve your focus, creativity, and energy
[10:06] Tip 6: Listen to your body for what to do (or not do)
[12:00] Meghan’s big takeaway
[13:02] Theresa’s big takeaway
[14:22] That’s a wrap!
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CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1
In episode #1, we talk about how the "messy moments" in business and life - when things don’t go as planned - benefit you. Perfect is not normal! In fact, it's those not-so-perfect times that actually lead to a-ha moments, personal growth, and opportunity.
Join us as we discuss what’s so gratifying about these messy moments and how surviving them helps you thrive and rise to the occasion. And, discover how things don’t have to be perfect to work out in your favor.
TIME-STAMPED SHOW NOTES:
[01:20] Intro to today’s topic: 3 Reasons to Embrace the Messy Moments in Business and Life
[03:06] What we mean by the term “messy moments”
[03:46] Examples of messy moments
[06:46] How messy moments lead to personal growth and transformation
[10:23] How messy moments lead to improved business processes and systems
[13:24] How uncomfortable messiness leads to new opportunities or adventures
[18:13] Wrapping it up
WE WANT TO HEAR FROM YOU:
What should we talk about next? Please tell us in the comments below or email us at messydeskpodcast [at] gmail.com.
What did you enjoy about this episode? Please leave a brief review to let us know!
CONNECT WITH US:
MessyDeskPodcast.com
TheresaCifali.com
Twitter @TheresaCifali
MeghanMonaghan.com
Twitter @MeghanMonaghan1